id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
sc-1171	Leger, Paul ; López, Manuela ; Hidalgo-Alcázar, Carmen ; Fukuda, Hiroaki 	An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns	2016	2	.pdf	application/pdf	1785	130	58	This poster proposes an open implementation of an agent-based model to simulate different scenarios of WOM marketing campaigns. Through customizations, this proposal will allow marketing researchers to test WOM marketing campaigns in different scenarios.	cache/sc-1171.pdf	txt/sc-1171.txt