id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
economy-6780	Sinaga, Poltak ; Marciano, Deddy ; Amelia, Amelia 	Bridging Finance and Marketing: The role of psychological traits and social factors in investment decisions and positive word-of-mouth	2025	9	.pdf	application/pdf	6131	379	37	51 © 2025 by the authors; licensee Asian Online Journal Publishing Group Economy Vol. 12, No. 2, 51-59, 2025 ISSN(E) 2313-8181: / ISSN(P) 2518-0118: DOI: 10.20448/economy.v12i2.6780 © 2025 by the authors; licensee Asian Online Journal Publishing Group Bridging Finance and Marketing: The role of psychological traits and social factors in investment decisions and positive word-of-mouth Poltak Sinaga1 Deddy Marciano2 Amelia Amelia3 ( Corresponding Author) 1,3Pelita Harapan University, Indonesia. Abstract This study investigates the various factors that influence investment decision-making, specifically focusing on five key variables: Family Influence, Innovation, Need for Achievement, Risk-Taking, and the relationship between Investment Decisions and Positive Word of Mouth.	cache/economy-6780.pdf	txt/economy-6780.txt