id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-10280	Rattanapun, Supot; Pringle, Nisaphan; Prompes, Pornprom; Khantanapha, Kriengsak; Hao, Richard	The dual pathways of influence in live commerce: How brand engagement moderate online social interactions, sharing experience and impulsive purchases across Thai and Chinese consumers	2025	14	.pdf	application/pdf	7441	498	44	Recommendations This research suggests various strategies for live commerce brands, platform developers, and marketers. These findings emphasize the importance of online social contact and brand involvement in creating impulsive live commerce purchases and cultural differences between consumer groups.	cache/easat-10280.pdf	txt/easat-10280.txt