id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-10284	Sovania, Erina; Armanu, Armanu; Rohman, Fatchur; Mugiono, Mugiono	Optimizing user loyalty through user interface quality in MSME mobile application: A study on product customization's mediating role	2025	15	.pdf	application/pdf	7999	502	41	erinasovania9@gmail.com Optimizing user loyalty through user interface quality in MSME mobile application: A study on product customization's mediating role Erina Sovania1*, Armanu2, Fatchur Rohman3, Mugiono4 1,2,3,4Faculty of Economic and Business, Marketing and Management, Brawijaya University. Abstract: This study investigates the complex relationships among user interface quality, product customization, and gamification, with the aim of determining their combined impact on user loyalty in mobile marketplace applications targeted at Indonesian MSMEs.	cache/easat-10284.pdf	txt/easat-10284.txt