id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-10526	Tong, Gia Tuong; Ho, Phuc Vi Uyen; Vuong, Ngoc Lan Huong; Nguyen, Lu Dinh Khoa; To, Tran Nhu Nguyet	Enhancing E-commerce purchase intentions through AI-personalized short videos: An SOR and flow theory perspective	2025	25	.pdf	application/pdf	14571	699	44	The research objectives are as follows: (i) to explore and describe the role of AI-personalized short video recommendation systems in enhancing consumers’ experiences and perceptions; (ii) to examine the multidimensional relationships between consumer experiences (relevant, emotional, and inspirational), immersive experience, information-related factors (privacy concern, information quality), and e-commerce purchase intentions; and (iii) to propose strategic recommendations for e-commerce businesses in Vietnam to improve the effectiveness of AI-personalized applications in short video content. [59] is one of the most unmistakable pieces of evidence, which shows the ability of short video content to inspire not only initial attention but also to trigger a psychological state of immersion.	cache/easat-10526.pdf	txt/easat-10526.txt