id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-10792	Hung, Le Van; Uong, Lan Ngoc Thi	Factors influencing the decision to choose online purchasing on multinational e-commerce platforms: A case study of Vietnamese consumers	2025	13	.pdf	application/pdf	6590	328	45	Received: 22 August 2025; Revised: 2 October 2025; Accepted: 6 October 2025; Published: 30 October 2025 * Correspondence: lanutn@thanhdong.edu.vn Factors influencing the decision to choose online purchasing on multinational e-commerce platforms: A case study of Vietnamese consumers Le Van Hung1, Lan Ngoc Thi Uong2* 1,2Thanh Dong University, Hai Phong City, Vietnam; ahunglv@thanhdong.edu.vn (L.V.H.) blanutn@thanhdong.edu.vn (L.N.T.U.). Abstract: In the context of globalization and the rapid development of digital platforms, this study aims to understand the factors influencing Vietnamese consumers’ decisions to choose online purchasing on multinational e-commerce platforms.	cache/easat-10792.pdf	txt/easat-10792.txt