id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-11044	Riana, Zenni; Fahmi, Nur Augus; Putra, Irwan Agusnu; Asmara, Muhammad Endang; Susilawati, Evi; Abdilah, Milwan; Sabila, Tasya Aliya; Zai, Elvan Dyan Lestari	The strategic role of digital branding in enhancing the market value of Kapulaga through the DEKEGO web platform	2025	12	.pdf	application/pdf	5614	325	47	Digital branding is identified as the independent variable influencing consumer perception value as an intervening variable, which subsequently affects the market value of cardamom as the dependent variable. The results show that digital branding positively and significantly affects consumer perception value (β = 0.642; p < 0.001), which in turn enhances the market value of cardamom (β = 0.511; p < 0.001).	cache/easat-11044.pdf	txt/easat-11044.txt