id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-11245	Alenazi, Sultan Alaswad	Understanding fans’ reactions to sponsorship in the Saudi pro league: Effects of sponsor type and integration cues	2025	10	.pdf	application/pdf	5383	319	49	The results indicated that naming rights (vs. jersey) sponsorships generated higher processing fluency and perceived fan benefits, while high integration cues further reduced these effects. Moreover, different psychological and relational mechanisms, such as processing fluency and perceived fan benefits, have not been fully examined within one model.	cache/easat-11245.pdf	txt/easat-11245.txt