id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-1830	Kunanusorn, Anusorn ; Puttawong, Duangporn ; Li, Shaoyun 	Impact of marketing capabilities on competitive advantage: A case of Thai SME durian exporters	2024	16	.pdf	application/pdf	8307	465	39	Path specification Standardized coefficient (β) t-value bootstrap Assessment Controls H2: Firm size -> Competitive advantage 0.066 0.961 NS H3: Firm age -> Competitive advantage -0.113 1.431 NS Model relationships H1: Marketing capabilities -> Competitive advantage 0.722 10.889** S Note: ** p-value < 0.01; S, statistically significant; NS, not statistically significant Figure 2 shows the standardized path coefficients and factor loading values for each item of the observed variables; in which, the values for marketing capabilities based on product capabilities (Prodcap) , pricing capabilities (Pricap) , distribution capabilities (Discap) , and promotional capabilities (Promcap) were 0.781, 0.837, 0.863, and 0.824, respectively. [6] N. Boso, O. Adeola, A. Danso, and S. Assadinia, “The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition,” Industrial Marketing Management, vol. 78, pp. 137-145, 2019.	cache/easat-1830.pdf	txt/easat-1830.txt