id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-265	Moskowitz, Howard ; Roberts, Derek ; Nagarajan, Divya ; Gere, Attila 	Optimizing Food and Beverage Product Development: From the Past to the 21st Century and Beyond	2019	6	.pdf	application/pdf	6242	266	52	A Harvard study suggested that about 90% of new food products are failing [10]. We present a short history of the application of psychophysics to the world of food product design, and the ecosystems which grew around it, evolved, changed, and had to be reengineered to be relevant for the 21st century.	cache/easat-265.pdf	txt/easat-265.txt