id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-2715	Diadyk, Tetiana ; Dronova, Tetiana ; Burdyak, Oleh ; Nestor, Vitalii ; Voskresenska, Olena 	The evolution of marketing research in the context of digital transformation of society	2024	10	.pdf	application/pdf	5210	271	36	tetiana.diadyk@pdau.edu.ua The evolution of marketing research in the context of digital transformation of society Tetiana Diadyk1*, Tetiana Dronova2, Oleh Burdyak3, Vitalii Nestor4, Olena Voskresenska5 1Department of Marketing, Educational and Scientific Institute of Economics, Management, Law and Information Technologies, Poltava State Agrarian University, Poltava, Ukraine; tetiana.diadyk@pdau.edu.ua (T.D.). The article aims to analyse the impact of new digital tools on marketing research, identify the main advantages of these methods, and develop recommendations for their optimisation.	cache/easat-2715.pdf	txt/easat-2715.txt