id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-2821	Hassan, Hend S. H. ; Abdelkader, Ahmed A. M. 	Innovation, risk management, and proactive behavior: An insight into the aspects of entrepreneurial marketing in SMEs	2024	12	.pdf	application/pdf	6763	366	34	Research Aim In consideration of the priorly discussed matter, the current study aims to conduct a study in the context of Kuwait to explore the role of entrepreneurial marketing strategies (innovation, risk management, and proactive behaviour) and their consequential impact on the competitiveness of small and medium-sized enterprises (SMEs) through an empirical approach. This discussion will delve into the positive impacts of entrepreneurial marketing strategies on the competitiveness of SMEs, highlighting key areas where these strategies can make a substantial difference.	cache/easat-2821.pdf	txt/easat-2821.txt