id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-3377	Mohamad, Balouza 	Integrating digital marketing for enhanced banking performance	2024	10	.pdf	application/pdf	6249	374	36	Correspondence: mohamad.balouza@ul.edu.lb Integrating digital marketing for enhanced banking performance Balouza Mohamad1* 1Faculty of Economics and Business Administration, Lebanese University; mbalouza@hotmail.fr (B.M.) Abstract: This study aims to explore the correlation between digital marketing and banking performance in terms of customer relationships, innovation, retention, and financial perspectives.	cache/easat-3377.pdf	txt/easat-3377.txt