id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-4149	Telnov, Anatolii ; Reshmidilova, Svitlana 	Forecasting servise markеting determinants within the concept of the information society	2024	12	.pdf	application/pdf	5675	284	31	Aligned with this purpose, the research aimed to accomplish the following tasks: Substantiate the influence of the information economy on the development of the service sector; https://orcid.org/0000-0002-1859-106X https://orcid.org/0000-0003-1540-4019 9767 Edelweiss Applied Science and Technology ISSN: 2576-8484 Vol. 8, No. 6: 9766-9777, 2024 DOI: 10.55214/25768484.v9i1.4149 © 2024 by the authors; licensee Learning Gate Define the methodological framework for the study; Determine the required number of experts through calculations and conduct an evaluation of service marketing determinants; Perform heuristic forecasting of service marketing determinants using a specified algorithm; Assess the consistency of expert opinions on the evaluated service marketing determinants; Formulate conclusions regarding the nature and extent of the impact of these determinants on service marketing. The study utilized the following methods: Information-search method: Used to gather relevant data from scientific sources and the Internet; Morphological method: Used to conduct individual expert assessments of determinants influencing service marketing; Statistical methods: Utilized to calculate indicators of service marketing determinants; Heuristic forecasting and correlation analysis: Utilized to assess the relative significance of service marketing determinants; Paired comparison method: Used to assess the degree of consistency among expert opinions; Mathematical modelling: Applied to rank the determinants influencing service marketing; Graph-analytical method: Used for the schematic representation of key research findings; Generalization method: Applied to formulate conclusions based on the conducted research.	cache/easat-4149.pdf	txt/easat-4149.txt