id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-4745	Dat, Nguyen Van ; Dang, Pho Hai ; Thich, Nguyen Van 	Factors influencing purchase decisions on social media platforms: The role of explainable artificial intelligence	2025	17	.pdf	application/pdf	7785	436	39	To bridge this research gap, this paper aims to develop a model to investigate users' attitudes toward social media advertising through their perceptions of XAI quality. The use of AI in advertising raises questions about consumer privacy, data security, and the potential for bias in algorithmic decision-making [4].	cache/easat-4745.pdf	txt/easat-4745.txt