id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-4945	Usman, Osly ; Hardini, Inkreswari Retno ; Kasofi, Adnan 	Optimizing digital out of home outdoor media by utilizing data to increase the effectiveness of marketing campaigns	2025	15	.pdf	application/pdf	6549	358	49	First, they will get wider and deeper access to consumer data from DOOH's purchase history in a specific location, allowing them to better understand the behaviour of their target audience This will allow them to optimize targeting and personalize advertising messages, resulting in more effective and relevant campaigns Moreover, with in-depth data analysis, Provider companies can increase their chances of conversion and ROI This collaboration as well 1858 Edelweiss Applied Science and Technology ISSN: 2576-8484 Vol. 9, No. 2: 1857-1871, 2025 DOI: 10.55214/25768484.v9i2.4945 © 2025 by the authors; licensee Learning Gate allowing Pixel to develop more innovative marketing strategies that are responsive to changing market trends and consumer behaviour. About US$7.5 billion was spent on OOH advertising media in the U.S. in 2012 and is projected to grow to nearly US$9.6 billion by Al-Lamki and Al-Lamki [3].	cache/easat-4945.pdf	txt/easat-4945.txt