id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-5221	Tan, Maotao ; Zhu, Bin 	Dynamic strategy adjustment and efficiency enhancement of e-commerce marketing management based on big data analysis	2025	14	.pdf	application/pdf	6536	265	31	This can not only strengthen the communication and integration of marketing methods and provide different options for the marketing activities of enterprises, but also improve the effect of e-commerce marketing from different perspectives, inject more vitality into e-commerce marketing management, and promote the stable growth of the domestic economy and the improvement of social productivity. By deeply analyzing the internal influence mechanism of big data on e-commerce marketing and applying empirical research methods, it accurately reveals the inherent connections between key influencing factors and marketing performance, and accordingly proposes highly targeted strategic optimization plans.	cache/easat-5221.pdf	txt/easat-5221.txt