id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-5255	Si, Zhuanghao ; Ali, Dhakir Abbas ; Rosli, Rozaini Binti ; Bhaumik, Amiya ; Ghosh, Abhijit 	Omni-channel retail marketing effect evaluation framework integrating big data and artificial intelligence	2025	16	.pdf	application/pdf	7781	374	34	Data Layer Design The design of the data layer is the starting point in the evaluation structure for the effectiveness of AI omnichannel retail marketing. Research Status of Omni-Channel Retail Marketing Over the past few years, research on omnichannel retail marketing has grown tremendously in scope and complexity because its many facets continue to draw the attention of scholars and researchers worldwide.	cache/easat-5255.pdf	txt/easat-5255.txt