id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-5799	Amini, Salama ; Rahmawati, Alni 	The effect of price discount, FOMO, pay later on impulse buying and cognitive dissonance post-purchase in commerce shopping among the millennial generation	2025	13	.pdf	application/pdf	6887	377	52	Conclusion This study examines the influence of “price discounts, Fear of Missing Out (FOMO), and pay later” on “impulse buying behavior, as well as the impact of impulse buying on post-purchase cognitive dissonance” among millennial consumers in the Indonesian e-commerce sector. Thus, by reviewing the previous literature on Impulse buying, it can be seen that previous research has largely sought to analyze the stimuli and their influence on consumers before they make online purchases, such as those conducted in the studies by, Hanifah and Sabandi [10] and Kathuria & Bakshi, (2024) it can be seen that these studies focus on exploring aspects that address the stimulus that affects impulse buying.	cache/easat-5799.pdf	txt/easat-5799.txt