id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-6502	Pham, Hung Manh ; Ngo, Nga Thi ; Nguyen, Minh Nhat 	Corporate social responsibility as a strategic lever: Enhancing perceived quality and brand equity in emerging banking industry	2025	18	.pdf	application/pdf	10092	575	47	Abstract: This study explores the strategic role of corporate social responsibility (CSR) in shaping customer perceptions, trust, and brand equity in Vietnam’s emerging banking sector. Keywords: Banking industry, Brand loyalty, Corporate social responsibility (CSR), Service quality, customer trust, Vietnam.	cache/easat-6502.pdf	txt/easat-6502.txt