id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-6543	Wasiq, Mohammad 	Factors influencing the growth of e-commerce: The mediating role of digital marketing	2025	14	.pdf	application/pdf	7556	381	49	Abstract: The purpose of this research is to determine the reasons that motivate Indian e-commerce marketers to utilize digital marketing and to propose a set of seven such motivators. The growth of e-commerce can be attributed primarily to the increased use of digital marketing, which, in turn, can be attributed to the rise of digital media as a communication medium.	cache/easat-6543.pdf	txt/easat-6543.txt