id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-7130	Iyadi, Rollins Chiyem ; Eboh, Mercy Ebele ; Olannye, Henry Odigwe ; Edeme, Nelson Chidi ; Onuorah, Anastasia Chi-Chi	Metaverse influencer marketing and consumer purchase decision: A study of selected real estate companies in South-South Nigeria	2025	10	.pdf	application/pdf	4801	285	49	The study reported that virtual events, metaverse content development, and virtual influencers influence consumers’ purchase decisions both positively and significantly. Keywords: Consumer purchase decisions, Metaverse content creation, Metaverse marketing, Virtual events, Virtual influencers.	cache/easat-7130.pdf	txt/easat-7130.txt