id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-7484	Ghuntesa, Jonardi ; Gunawan, Samuel Oliver ; Mulyono, Mulyono	Modernized business: Live streaming feature adoption impact on business competitive advantage of Indonesia’s Gen Z perceptions	2025	22	.pdf	application/pdf	10628	571	47	The results of the analysis show that several indicators of the use of live streaming features including PE3 (Live streaming features make shopping activities easier), EE4 (There are no difficulties using live streaming features), SI2 (Inspiring people for gen z provide ideas for using live streaming features), FC2 (Have knowledge in using live streaming features), and gen z's perceptions in using live streaming features including LS1 (More affordable product prices), and LS3 (More reliable delivery services) are invalid, so these indicators are not related to the use of live streaming features. Therefore, this study explores how the use of live streaming features affects Generation Z's perception of a company's competitive advantage.	cache/easat-7484.pdf	txt/easat-7484.txt