id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-7644	Gao, Ke ; Meekaewkunchorn, Nusanee ; Muangmee, Chaiyawit ; Sattabut, Tatchapong 	Impact of platform differences in online word-of-mouth on consumer purchase intention	2025	14	.pdf	application/pdf	5848	256	33	Terrace X → Y Non- standardized coefficients SE C.R. P Standardization coefficient Social media platform Tie Strength → Electronic word- of-mouth credibility 0 .522 0 .099 5.280 *** 0.736 Degree of self- disclosure → Electronic word- of-mouth credibility 0 .443 0 .090 4.951 *** 0.625 Electronic word-of-mouth credibility → purchase intention 1.063 0 .203 5.249 *** 1.035 online platform Tie Strength → Electronic word- of-mouth credibility 0 .438 0 .089 4.940 *** 0 .685 Degree of self- disclosure → Electronic word- of-mouth credibility 0 .761 0 .149 5.121 *** 0 .749 3042 Edelweiss Applied Science and Technology ISSN: 2576-8484 Vol. 9, No. 5: 3032-3045, 2025 DOI: 10.55214/25768484.v9i5.7644 © 2025 by the authors; licensee Learning Gate Electronic word-of-mouth credibility → purchase intention 0 .985 0 .189 5.198 *** 1.045 On social media platforms,Tie Strength had a strong positive effect on eWOM credibility (standardized coefficient = 0.736, p < 0.001), indicating that closer interpersonal connections significantly enhance the perceived trustworthiness of eWOM. In contrast, self-disclosure showed a stronger effect on eWOM credibility (standardized coefficient = 0.749, p < 0.001) compared to social media platforms, suggesting that detailed and structured self-disclosure is particularly impactful in transactional environments.	cache/easat-7644.pdf	txt/easat-7644.txt