id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8027	Homtong, Kunaporn ; Sitheechoke, Panuwat 	Determinants of Customer Satisfaction in E-commerce: Insights from Shopee Thailand	2025	12	.pdf	application/pdf	6325	323	37	This study aims to examine: (1) the ease of use of the platform that affects customer satisfaction in purchasing products through the Shopee application in Thailand, and (2) the marketing mix (5Ps) that influences customer satisfaction when purchasing products through the Shopee application in Thailand. Data analysis included descriptive statistics (percentages, means, and standard deviations) and inferential statistics, including correlation analysis and multiple regression analysis, to explore the relationships and influence of independent variables on customer satisfaction.	cache/easat-8027.pdf	txt/easat-8027.txt