id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8030	Septiani, Emilia ; Yasa, Ni Nyoman Kerti ; Ekawati, Ni Wayan ; Sukaatmadja, I Putu Gde 	Buying Indonesian: How identity, trust, and perception shape support for local brands	2025	17	.pdf	application/pdf	9371	466	42	First, by integrating Home Country Image (HCI) and Consumer Ethnocentrism (CE) into a structural model alongside Brand Image (BI), Product Belief (PB), and Attitude (ATT), the study extends the application of Social Identity Theory and Cognitive-Affective Models in the context of local brand purchase intentions. Limitation and Suggestions While this study offers valuable insights into the drivers of local brand purchase intention in Indonesia, several limitations should be noted.	cache/easat-8030.pdf	txt/easat-8030.txt