id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8032	Amnajcharoensak, Thanate ; Paopun, Natsapun 	Causal factors of digital marketing, market orientation, and entrepreneurial personality affecting the performance of hormone therapy business	2025	13	.pdf	application/pdf	6904	380	28	The objectives of this study were: 1) to examine the causal factors of digital marketing, market orientation, and entrepreneurial personality affecting the performance of the hormone therapy business, 2) to investigate the influence of causal factors of digital marketing, market orientation, and entrepreneurial personality on hormone therapy business performance, and 3) to develop marketing strategies based on the causal factors of digital marketing, market orientation, and entrepreneurial personality affecting the performance of the hormone therapy business. Therefore, this research develops and investigates empirical variables that influence hormone therapy business performance by integrating digital marketing theory, market orientation concepts, and entrepreneurial personality frameworks.	cache/easat-8032.pdf	txt/easat-8032.txt