id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8365	Purbasari, Angelica ; Lasmy, Lasmy	Influencer marketing strategies for enhancing brand equity: The role of brand awareness and customer engagement on Le Secre Parfume	2025	11	.pdf	application/pdf	5234	312	53	Abstract: This study primarily aims to investigate how influencer marketing affects brand awareness, overall brand equity, and customer brand engagement, and further explores its influence on overall brand attachment when moderated by brand awareness and customer brand engagement. The findings reveal that influencer marketing positively impacts brand awareness, overall brand equity, and customer brand engagement.	cache/easat-8365.pdf	txt/easat-8365.txt