id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8406	Xiaodan, Chen ; Suwandej, Niyom 	The role of customer engagement in enhancing repurchase intention and eWOM through technology-driven experiences: A stimulus-organism-response perspective of Xiaohongshu	2025	24	.pdf	application/pdf	12630	663	39	Correspondence: niyom.su@ssru.ac.th The role of customer engagement in enhancing repurchase intention and eWOM through technology-driven experiences: A stimulus-organism- response perspective of Xiaohongshu Chen Xiaodan1, Niyom Suwandej2* 1,2College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand; s64584945034@ssru.ac.th (C.X.) niyom.su@ssru.ac.th (N.S.) Abstract: This study investigates the role of customer engagement in enhancing repurchase intention and electronic word-of-mouth (eWOM) through technology-driven experiences on Xiaohongshu, using the Stimulus–Organism–Response (S-O-R) model.	cache/easat-8406.pdf	txt/easat-8406.txt