id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8410	Chienwattanasook, Krisada ; Wongwanich, Boontharika ; Wahawisan, Tanasak ; Boonyapisangkhan, Artit 	Strategic integration of big data in supply chain management: Unlocking innovation, sustainability, and competitiveness in the new s-curve industries	2025	8	.pdf	application/pdf	4422	257	32	By analyzing vast amounts of supply chain data, companies can enhance demand forecasting, optimize inventory, manage risk and improve visibility across the supply chain [16]. Received: 11 April 2025; Revised: 13 June 2025; Accepted: 16 June 2025; Published: 26 June 2025 * Correspondence: artit_b@rmutt.ac.th Strategic integration of big data in supply chain management: Unlocking innovation, sustainability, and competitiveness in the new s-curve industries Krisada Chienwattanasook1, Boontharika Wongwanich2, Tanasak Wahawisan3, Artit Boonyapisangkhan4* 1,2,4Department of Management, Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, 12110, Thailand; krisada_c@rmutt.ac.th (K.C.) boontharika_w@rmutt.ac.th (B.W.) artit_b@rmutt.ac.th (A.B.) 3Idemitsu Apollo Thailand Company Limited, Chonburi, 20160, Thailand; tanasak@apollothai.com (T.W.)	cache/easat-8410.pdf	txt/easat-8410.txt