id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8500	Hadi, Dwi Prastiyo ; Sumastuti, Efriyani ; Indriasari, Ika ; Fathurachman, Chadyan 	Strategies for improving ASEAN MSME competitiveness by applying digital marketing, business management quality and crowdfunding by applying product innovation and operational efficiency as intervening variables	2025	16	.pdf	application/pdf	7273	417	40	Interpretation: (1) The diagram shows a direct relationship between X2 (Crowdfunding) and Y2 (Product Innovation) with a coefficient of 0.193, as well as a positive relationship between Y2 (Product Innovation) and Z (MSME Competitiveness) with a coefficient of 0.573, (2) Therefore, Product Innovation also mediates the effect of crowdfunding on MSME competitiveness, although the effect is relatively small. Interpretation: (1) There is a positive relationship between X3 (Digital Marketing) and Y1 (Operational Efficiency) with a coefficient of 0.056, as well as a relationship between Y1 (Operational Efficiency) and Z (MSME Competitiveness) with a coefficient of 0.928, (2) With a very large coefficient between Y1 and Z, Operational Efficiency can be considered as a very strong mediator between digital marketing and MSME competitiveness.	cache/easat-8500.pdf	txt/easat-8500.txt