id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-8721	Marlinah, Andi ; Parawansa, Dian Anggraece Sigit ; Hamid, Nurdjanah ; Ismail, Muhammad 	Integrating sustainability and technology: How green and digital marketing drive business performance through market orientation	2025	14	.pdf	application/pdf	7796	396	35	[4] V. P. Putri and D. W. U. Riyanto, Green innovation and green competitive advantage mediate the influence of green marketing orientation on green marketing performance in SME Indonesia, International Journal of Economics, Business and Accounting Research, vol. 7, no. 4, pp. Moreover, green marketing strategies have been shown to enhance brand awareness and consumer loyalty, particularly among environmentally conscious Millennials and Gen Z consumers.	cache/easat-8721.pdf	txt/easat-8721.txt