id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-9058	Mertaningrum, Ni Luh Putu Erma; Giantari, I Gusti Ayu Ketut; Ekawati, Ni Wayan; Setiawan, Putu Yudi	Price discount, influencer and impulsive buying: When emotions overpower logic on social media	2025	12	.pdf	application/pdf	7232	359	38	The results revealed that price discounts and influencer credibility significantly influenced positive emotions and impulsive buying behavior. Keywords: Impulsive buying behavior, Influencer credibility, Positive emotion, Price discount, Self-control.	cache/easat-9058.pdf	txt/easat-9058.txt