id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-9472	Han, YiJing; Chen, Sze-Ting	Research on brand stickiness of gamification marketing under the perspective of immersion theory: Network social capital as mediating variable and fear of missing out as moderating variable effect	2025	16	.pdf	application/pdf	10517	525	43	Bagozzi and Dholakia [46] pointed out that brand community value is an important driving force for consumers to participate in the brand community, when consumers get enough value from the brand community, their community participation will be increased, and they will be more likely to form a community commitment and ultimately affect their brand loyalty, which will enhance the adhesion between consumers and brands Bagozzi and Dholakia [46]. On the other hand, gamification elements can help to enhance brand experience.	cache/easat-9472.pdf	txt/easat-9472.txt