id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-9912	KAYA, Erdi; BUYRUKOĞLU, Erhan; VAROL, İsmail; DARENDELİOĞLU, Rıza; ÇABUKCA, Nida Nur	An examination of the relationships between university students’ purchase intentions, behaviors, attitudes toward advertising, and the creativity of social media advertisements in sports products	2025	15	.pdf	application/pdf	8150	402	49	In this context, it can be said that sports product brands need to adopt advertising strategies that highlight not only product features but also lifestyle, sense of belonging, and identity-building elements. erdikaya@akdeniz.edu.tr An examination of the relationships between university students’ purchase intentions, behaviors, attitudes toward advertising, and the creativity of social media advertisements in sports products Erdi KAYA1, Erhan BUYRUKOĞLU2*, İsmail VAROL3, Rıza DARENDELİOĞLU4, Nida Nur ÇABUKCA5 1,4Akdeniz University, Faculty of Sport Sciences, Department of Recreation, Antalya, Türkiye; erdikaya@akdeniz.edu.tr (E.K.) darendelioglu@akdeniz.edu.tr (R.D.).	cache/easat-9912.pdf	txt/easat-9912.txt