id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
easat-9948	Qi, Mengjia; Lunyai, Janifer Anak	How does E-commerce live streaming affect Chinese consumers' purchase intention	2025	11	.pdf	application/pdf	4894	256	44	22010281@siswa.unimas.my How does E-commerce live streaming affect Chinese consumers' purchase intention Mengjia Qi1*, Janifer Anak Lunyai2 1,2Faculty of Economics and Business, Universiti Malaysia Sarawak (UNIMAS), 943000 Kota Samarahan, Malaysia; 22010281@siswa.unimas.my, 472981841@qq.com (M.Q.) ljanifer@unimas.my (J.A.L.). Keywords: E-commerce live streaming, Purchase intention, Service quality, Socio-technical theory, Technical feature.	cache/easat-9948.pdf	txt/easat-9948.txt