id	sid	tid	token	lemma	pos
easat-10064	1	1	edelweiss	edelweiss	PROPN
easat-10064	1	2	applied	apply	VERB
easat-10064	1	3	science	science	NOUN
easat-10064	1	4	and	and	CCONJ
easat-10064	1	5	technology	technology	NOUN
easat-10064	1	6	issn	issn	PROPN
easat-10064	1	7	:	:	PUNCT
easat-10064	1	8	2576	2576	NUM
easat-10064	1	9	-	-	SYM
easat-10064	1	10	8484	8484	NUM
easat-10064	1	11	vol	vol	NOUN
easat-10064	1	12	.	.	PROPN
easat-10064	2	1	9	9	NUM
easat-10064	2	2	,	,	PUNCT
easat-10064	2	3	no	no	INTJ
easat-10064	2	4	.	.	NOUN
easat-10064	2	5	9	9	NUM
easat-10064	2	6	,	,	PUNCT
easat-10064	2	7	1178	1178	NUM
easat-10064	2	8	-	-	SYM
easat-10064	2	9	1198	1198	NUM
easat-10064	2	10	2025	2025	NUM
easat-10064	2	11	publisher	publisher	NOUN
easat-10064	2	12	:	:	PUNCT
easat-10064	2	13	learning	learn	VERB
easat-10064	2	14	gate	gate	NOUN
easat-10064	2	15	doi	doi	PROPN
easat-10064	2	16	:	:	PUNCT
easat-10064	2	17	10.55214/2576	10.55214/2576	NUM
easat-10064	2	18	-	-	SYM
easat-10064	2	19	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	3	1	©	©	ADP
easat-10064	3	2	2025	2025	NUM
easat-10064	3	3	by	by	ADP
easat-10064	3	4	the	the	DET
easat-10064	3	5	authors	author	NOUN
easat-10064	3	6	;	;	PUNCT
easat-10064	3	7	licensee	licensee	PROPN
easat-10064	3	8	learning	learning	NOUN
easat-10064	3	9	gate	gate	NOUN
easat-10064	3	10	©	©	PROPN
easat-10064	3	11	2025	2025	NUM
easat-10064	3	12	by	by	ADP
easat-10064	3	13	the	the	DET
easat-10064	3	14	authors	author	NOUN
easat-10064	3	15	;	;	PUNCT
easat-10064	3	16	licensee	licensee	PROPN
easat-10064	3	17	learning	learning	NOUN
easat-10064	3	18	gate	gate	NOUN
easat-10064	3	19	history	history	NOUN
easat-10064	3	20	:	:	PUNCT
easat-10064	3	21	received	receive	VERB
easat-10064	3	22	:	:	PUNCT
easat-10064	3	23	20	20	NUM
easat-10064	3	24	june	june	PROPN
easat-10064	3	25	2025	2025	NUM
easat-10064	3	26	;	;	PUNCT
easat-10064	3	27	revised	revise	VERB
easat-10064	3	28	:	:	PUNCT
easat-10064	3	29	1	1	NUM
easat-10064	3	30	august	august	PROPN
easat-10064	3	31	2025	2025	NUM
easat-10064	3	32	;	;	PUNCT
easat-10064	3	33	accepted	accept	VERB
easat-10064	3	34	:	:	PUNCT
easat-10064	3	35	6	6	NUM
easat-10064	3	36	august	august	PROPN
easat-10064	3	37	2025	2025	NUM
easat-10064	3	38	;	;	PUNCT
easat-10064	3	39	published	publish	VERB
easat-10064	3	40	:	:	PUNCT
easat-10064	4	1	17	17	NUM
easat-10064	4	2	september	september	PROPN
easat-10064	4	3	2025	2025	NUM
easat-10064	4	4	*	*	PUNCT
easat-10064	4	5	correspondence	correspondence	NOUN
easat-10064	4	6	:	:	PUNCT
easat-10064	5	1	gladiesmae.olivar@ctu.edu.ph	gladiesmae.olivar@ctu.edu.ph	PROPN
easat-10064	5	2	beyond	beyond	ADP
easat-10064	5	3	instagram	instagram	NOUN
easat-10064	5	4	:	:	PUNCT
easat-10064	5	5	aspect	aspect	NOUN
easat-10064	5	6	-	-	PUNCT
easat-10064	5	7	based	base	VERB
easat-10064	5	8	sentiment	sentiment	NOUN
easat-10064	5	9	analysis	analysis	NOUN
easat-10064	5	10	and	and	CCONJ
easat-10064	5	11	cross	cross	ADJ
easat-10064	5	12	-	-	ADJ
easat-10064	5	13	platform	platform	ADJ
easat-10064	5	14	opinion	opinion	NOUN
easat-10064	5	15	mining	mining	NOUN
easat-10064	5	16	in	in	ADP
easat-10064	5	17	philippine	philippine	ADJ
easat-10064	5	18	tourism	tourism	NOUN
easat-10064	5	19	user	user	NOUN
easat-10064	5	20	-	-	PUNCT
easat-10064	5	21	generated	generate	VERB
easat-10064	5	22	content	content	NOUN
easat-10064	5	23	marites	marite	NOUN
easat-10064	5	24	b.	b.	PROPN
easat-10064	6	1	bejoc1	bejoc1	PROPN
easat-10064	6	2	,	,	PUNCT
easat-10064	6	3	ken	ken	PROPN
easat-10064	6	4	d.	d.	PROPN
easat-10064	6	5	gorro1	gorro1	PROPN
easat-10064	6	6	,	,	PUNCT
easat-10064	6	7	gladies	gladie	VERB
easat-10064	6	8	mae	mae	PROPN
easat-10064	6	9	c.	c.	PROPN
easat-10064	6	10	olivar1	olivar1	PROPN
easat-10064	6	11	*	*	PROPN
easat-10064	6	12	,	,	PUNCT
easat-10064	6	13	rose	rise	VERB
easat-10064	6	14	ann	ann	PROPN
easat-10064	6	15	casas	casas	PROPN
easat-10064	6	16	campita1	campita1	PROPN
easat-10064	6	17	1cebu	1cebu	NUM
easat-10064	6	18	technological	technological	ADJ
easat-10064	6	19	university	university	NOUN
easat-10064	6	20	,	,	PUNCT
easat-10064	6	21	cebu	cebu	NOUN
easat-10064	6	22	,	,	PUNCT
easat-10064	6	23	philippines	philippine	NOUN
easat-10064	6	24	;	;	PUNCT
easat-10064	6	25	marites.bejoc@ctu.edu.ph	marites.bejoc@ctu.edu.ph	PROPN
easat-10064	6	26	(	(	PUNCT
easat-10064	6	27	m.b.b	m.b.b	NOUN
easat-10064	6	28	.	.	PUNCT
easat-10064	6	29	)	)	PUNCT
easat-10064	7	1	ken.gorro@ctu.edu.ph	ken.gorro@ctu.edu.ph	PROPN
easat-10064	7	2	(	(	PUNCT
easat-10064	7	3	k.d.g	k.d.g	PROPN
easat-10064	7	4	.	.	PUNCT
easat-10064	7	5	)	)	PUNCT
easat-10064	8	1	gladiesmae.olivar@ctu.edu.ph	gladiesmae.olivar@ctu.edu.ph	PROPN
easat-10064	8	2	(	(	PUNCT
easat-10064	8	3	g.m.c.o	g.m.c.o	PROPN
easat-10064	8	4	.	.	PUNCT
easat-10064	8	5	)	)	PUNCT
easat-10064	9	1	roseann.casas@ctu.edu.ph	roseann.casas@ctu.edu.ph	PROPN
easat-10064	9	2	(	(	PUNCT
easat-10064	9	3	r.a.c.c	r.a.c.c	PROPN
easat-10064	9	4	.	.	PUNCT
easat-10064	9	5	)	)	PUNCT
easat-10064	9	6	.	.	PUNCT
easat-10064	10	1	abstract	abstract	ADV
easat-10064	10	2	:	:	PUNCT
easat-10064	10	3	this	this	DET
easat-10064	10	4	study	study	NOUN
easat-10064	10	5	examines	examine	VERB
easat-10064	10	6	how	how	SCONJ
easat-10064	10	7	diverse	diverse	ADJ
easat-10064	10	8	social	social	ADJ
easat-10064	10	9	media	medium	NOUN
easat-10064	10	10	platforms	platform	NOUN
easat-10064	10	11	contribute	contribute	VERB
easat-10064	10	12	uniquely	uniquely	ADV
easat-10064	10	13	to	to	ADP
easat-10064	10	14	the	the	DET
easat-10064	10	15	promotion	promotion	NOUN
easat-10064	10	16	of	of	ADP
easat-10064	10	17	philippine	philippine	ADJ
easat-10064	10	18	tourism	tourism	NOUN
easat-10064	10	19	destinations	destination	NOUN
easat-10064	10	20	through	through	ADP
easat-10064	10	21	user	user	NOUN
easat-10064	10	22	-	-	PUNCT
easat-10064	10	23	generated	generate	VERB
easat-10064	10	24	content	content	NOUN
easat-10064	10	25	(	(	PUNCT
easat-10064	10	26	ugc	ugc	PROPN
easat-10064	10	27	)	)	PUNCT
easat-10064	10	28	,	,	PUNCT
easat-10064	10	29	moving	move	VERB
easat-10064	10	30	beyond	beyond	ADP
easat-10064	10	31	the	the	DET
easat-10064	10	32	instagram	instagram	PROPN
easat-10064	10	33	-	-	PUNCT
easat-10064	10	34	centric	centric	ADJ
easat-10064	10	35	focus	focus	NOUN
easat-10064	10	36	of	of	ADP
easat-10064	10	37	previous	previous	ADJ
easat-10064	10	38	research	research	NOUN
easat-10064	10	39	.	.	PUNCT
easat-10064	11	1	using	use	VERB
easat-10064	11	2	a	a	DET
easat-10064	11	3	mixed	mixed	ADJ
easat-10064	11	4	-	-	PUNCT
easat-10064	11	5	methods	method	NOUN
easat-10064	11	6	approach	approach	NOUN
easat-10064	11	7	that	that	PRON
easat-10064	11	8	combines	combine	VERB
easat-10064	11	9	quantitative	quantitative	ADJ
easat-10064	11	10	content	content	NOUN
easat-10064	11	11	analysis	analysis	NOUN
easat-10064	11	12	,	,	PUNCT
easat-10064	11	13	platform	platform	NOUN
easat-10064	11	14	analytics	analytic	NOUN
easat-10064	11	15	,	,	PUNCT
easat-10064	11	16	and	and	CCONJ
easat-10064	11	17	qualitative	qualitative	ADJ
easat-10064	11	18	surveys	survey	NOUN
easat-10064	11	19	,	,	PUNCT
easat-10064	11	20	this	this	DET
easat-10064	11	21	research	research	NOUN
easat-10064	11	22	analyzes	analyze	VERB
easat-10064	11	23	ugc	ugc	NOUN
easat-10064	11	24	patterns	pattern	NOUN
easat-10064	11	25	across	across	ADP
easat-10064	11	26	instagram	instagram	PROPN
easat-10064	11	27	,	,	PUNCT
easat-10064	11	28	tiktok	tiktok	NOUN
easat-10064	11	29	,	,	PUNCT
easat-10064	11	30	youtube	youtube	NOUN
easat-10064	11	31	,	,	PUNCT
easat-10064	11	32	google	google	PROPN
easat-10064	11	33	reviews	review	NOUN
easat-10064	11	34	,	,	PUNCT
easat-10064	11	35	tripadvisor	tripadvisor	NOUN
easat-10064	11	36	,	,	PUNCT
easat-10064	11	37	and	and	CCONJ
easat-10064	11	38	travel	travel	NOUN
easat-10064	11	39	blogs	blog	NOUN
easat-10064	11	40	for	for	ADP
easat-10064	11	41	five	five	NUM
easat-10064	11	42	popular	popular	ADJ
easat-10064	11	43	philippine	philippine	ADJ
easat-10064	11	44	tourist	tourist	NOUN
easat-10064	11	45	destinations	destination	NOUN
easat-10064	11	46	over	over	ADP
easat-10064	11	47	a	a	DET
easat-10064	11	48	12	12	NUM
easat-10064	11	49	-	-	PUNCT
easat-10064	11	50	month	month	NOUN
easat-10064	11	51	period	period	NOUN
easat-10064	11	52	.	.	PUNCT
easat-10064	12	1	the	the	DET
easat-10064	12	2	study	study	NOUN
easat-10064	12	3	reveals	reveal	VERB
easat-10064	12	4	significant	significant	ADJ
easat-10064	12	5	platform	platform	NOUN
easat-10064	12	6	differentiation	differentiation	NOUN
easat-10064	12	7	in	in	ADP
easat-10064	12	8	content	content	ADJ
easat-10064	12	9	types	type	NOUN
easat-10064	12	10	,	,	PUNCT
easat-10064	12	11	audience	audience	NOUN
easat-10064	12	12	engagement	engagement	NOUN
easat-10064	12	13	,	,	PUNCT
easat-10064	12	14	and	and	CCONJ
easat-10064	12	15	influence	influence	NOUN
easat-10064	12	16	on	on	ADP
easat-10064	12	17	travel	travel	NOUN
easat-10064	12	18	decisions	decision	NOUN
easat-10064	12	19	within	within	ADP
easat-10064	12	20	the	the	DET
easat-10064	12	21	philippine	philippine	ADJ
easat-10064	12	22	tourism	tourism	NOUN
easat-10064	12	23	context	context	NOUN
easat-10064	12	24	.	.	PUNCT
easat-10064	13	1	tiktok	tiktok	NOUN
easat-10064	13	2	emerged	emerge	VERB
easat-10064	13	3	as	as	ADP
easat-10064	13	4	the	the	DET
easat-10064	13	5	primary	primary	ADJ
easat-10064	13	6	driver	driver	NOUN
easat-10064	13	7	for	for	ADP
easat-10064	13	8	spontaneous	spontaneous	ADJ
easat-10064	13	9	travel	travel	NOUN
easat-10064	13	10	decisions	decision	NOUN
easat-10064	13	11	among	among	ADP
easat-10064	13	12	gen	gen	PROPN
easat-10064	13	13	z	z	PROPN
easat-10064	13	14	filipino	filipino	PROPN
easat-10064	13	15	and	and	CCONJ
easat-10064	13	16	international	international	ADJ
easat-10064	13	17	travelers	traveler	NOUN
easat-10064	13	18	,	,	PUNCT
easat-10064	13	19	with	with	ADP
easat-10064	13	20	78	78	NUM
easat-10064	13	21	%	%	NOUN
easat-10064	13	22	of	of	ADP
easat-10064	13	23	survey	survey	NOUN
easat-10064	13	24	respondents	respondent	NOUN
easat-10064	13	25	indicating	indicate	VERB
easat-10064	13	26	this	this	DET
easat-10064	13	27	platform	platform	NOUN
easat-10064	13	28	's	's	PART
easat-10064	13	29	influence	influence	NOUN
easat-10064	13	30	.	.	PUNCT
easat-10064	14	1	google	google	PROPN
easat-10064	14	2	reviews	review	NOUN
easat-10064	14	3	maintained	maintain	VERB
easat-10064	14	4	the	the	DET
easat-10064	14	5	strongest	strong	ADJ
easat-10064	14	6	influence	influence	NOUN
easat-10064	14	7	on	on	ADP
easat-10064	14	8	accommodation	accommodation	NOUN
easat-10064	14	9	and	and	CCONJ
easat-10064	14	10	restaurant	restaurant	NOUN
easat-10064	14	11	choices	choice	NOUN
easat-10064	14	12	,	,	PUNCT
easat-10064	14	13	with	with	ADP
easat-10064	14	14	an	an	DET
easat-10064	14	15	89	89	NUM
easat-10064	14	16	%	%	NOUN
easat-10064	14	17	consultation	consultation	NOUN
easat-10064	14	18	rate	rate	NOUN
easat-10064	14	19	.	.	PUNCT
easat-10064	15	1	youtube	youtube	NOUN
easat-10064	15	2	travel	travel	NOUN
easat-10064	15	3	vlogs	vlog	NOUN
easat-10064	15	4	demonstrated	demonstrate	VERB
easat-10064	15	5	the	the	DET
easat-10064	15	6	highest	high	ADJ
easat-10064	15	7	conversion	conversion	NOUN
easat-10064	15	8	rate	rate	NOUN
easat-10064	15	9	for	for	ADP
easat-10064	15	10	island	island	NOUN
easat-10064	15	11	-	-	PUNCT
easat-10064	15	12	hopping	hop	VERB
easat-10064	15	13	and	and	CCONJ
easat-10064	15	14	adventure	adventure	NOUN
easat-10064	15	15	travel	travel	NOUN
easat-10064	15	16	planning	planning	NOUN
easat-10064	15	17	,	,	PUNCT
easat-10064	15	18	with	with	ADP
easat-10064	15	19	34	34	NUM
easat-10064	15	20	%	%	NOUN
easat-10064	15	21	of	of	ADP
easat-10064	15	22	viewers	viewer	NOUN
easat-10064	15	23	booking	book	VERB
easat-10064	15	24	featured	feature	VERB
easat-10064	15	25	philippine	philippine	ADJ
easat-10064	15	26	destinations	destination	NOUN
easat-10064	15	27	within	within	ADP
easat-10064	15	28	six	six	NUM
easat-10064	15	29	months	month	NOUN
easat-10064	15	30	.	.	PUNCT
easat-10064	16	1	while	while	SCONJ
easat-10064	16	2	instagram	instagram	PROPN
easat-10064	16	3	maintains	maintain	VERB
easat-10064	16	4	the	the	DET
easat-10064	16	5	largest	large	ADJ
easat-10064	16	6	volume	volume	NOUN
easat-10064	16	7	of	of	ADP
easat-10064	16	8	philippine	philippine	ADJ
easat-10064	16	9	tourism	tourism	NOUN
easat-10064	16	10	content	content	NOUN
easat-10064	16	11	,	,	PUNCT
easat-10064	16	12	its	its	PRON
easat-10064	16	13	influence	influence	NOUN
easat-10064	16	14	on	on	ADP
easat-10064	16	15	actual	actual	ADJ
easat-10064	16	16	booking	booking	NOUN
easat-10064	16	17	decisions	decision	NOUN
easat-10064	16	18	is	be	AUX
easat-10064	16	19	declining	decline	VERB
easat-10064	16	20	,	,	PUNCT
easat-10064	16	21	functioning	function	VERB
easat-10064	16	22	more	more	ADJ
easat-10064	16	23	as	as	ADP
easat-10064	16	24	a	a	DET
easat-10064	16	25	visual	visual	ADJ
easat-10064	16	26	inspiration	inspiration	NOUN
easat-10064	16	27	tool	tool	NOUN
easat-10064	16	28	.	.	PUNCT
easat-10064	17	1	the	the	DET
easat-10064	17	2	research	research	NOUN
easat-10064	17	3	identifies	identify	VERB
easat-10064	17	4	a	a	DET
easat-10064	17	5	"	"	PUNCT
easat-10064	17	6	platform	platform	NOUN
easat-10064	17	7	ecosystem	ecosystem	NOUN
easat-10064	17	8	effect	effect	NOUN
easat-10064	17	9	,	,	PUNCT
easat-10064	17	10	"	"	PUNCT
easat-10064	17	11	where	where	SCONJ
easat-10064	17	12	successful	successful	ADJ
easat-10064	17	13	philippine	philippine	ADJ
easat-10064	17	14	destinations	destination	NOUN
easat-10064	17	15	leverage	leverage	NOUN
easat-10064	17	16	complementary	complementary	ADJ
easat-10064	17	17	strengths	strength	NOUN
easat-10064	17	18	across	across	ADP
easat-10064	17	19	multiple	multiple	ADJ
easat-10064	17	20	platforms	platform	NOUN
easat-10064	17	21	rather	rather	ADV
easat-10064	17	22	than	than	ADP
easat-10064	17	23	concentrating	concentrate	VERB
easat-10064	17	24	efforts	effort	NOUN
easat-10064	17	25	on	on	ADP
easat-10064	17	26	a	a	DET
easat-10064	17	27	single	single	ADJ
easat-10064	17	28	channel	channel	NOUN
easat-10064	17	29	.	.	PUNCT
easat-10064	18	1	these	these	DET
easat-10064	18	2	findings	finding	NOUN
easat-10064	18	3	suggest	suggest	VERB
easat-10064	18	4	that	that	SCONJ
easat-10064	18	5	philippine	philippine	ADJ
easat-10064	18	6	tourism	tourism	NOUN
easat-10064	18	7	marketers	marketer	NOUN
easat-10064	18	8	should	should	AUX
easat-10064	18	9	adopt	adopt	VERB
easat-10064	18	10	platform	platform	NOUN
easat-10064	18	11	-	-	PUNCT
easat-10064	18	12	specific	specific	ADJ
easat-10064	18	13	content	content	NOUN
easat-10064	18	14	strategies	strategy	NOUN
easat-10064	18	15	rather	rather	ADV
easat-10064	18	16	than	than	ADP
easat-10064	18	17	cross	cross	ADJ
easat-10064	18	18	-	-	ADJ
easat-10064	18	19	posting	post	VERB
easat-10064	18	20	identical	identical	ADJ
easat-10064	18	21	content	content	NOUN
easat-10064	18	22	,	,	PUNCT
easat-10064	18	23	with	with	ADP
easat-10064	18	24	implications	implication	NOUN
easat-10064	18	25	for	for	ADP
easat-10064	18	26	the	the	DET
easat-10064	18	27	department	department	PROPN
easat-10064	18	28	of	of	ADP
easat-10064	18	29	tourism	tourism	NOUN
easat-10064	18	30	's	's	PART
easat-10064	18	31	budgets	budget	NOUN
easat-10064	18	32	and	and	CCONJ
easat-10064	18	33	destination	destination	NOUN
easat-10064	18	34	marketing	marketing	NOUN
easat-10064	18	35	campaigns	campaign	NOUN
easat-10064	18	36	.	.	PUNCT
easat-10064	19	1	keywords	keyword	NOUN
easat-10064	19	2	:	:	PUNCT
easat-10064	19	3	philippine	philippine	ADJ
easat-10064	19	4	tourism	tourism	NOUN
easat-10064	19	5	,	,	PUNCT
easat-10064	19	6	social	social	ADJ
easat-10064	19	7	media	medium	NOUN
easat-10064	19	8	platforms	platform	NOUN
easat-10064	19	9	,	,	PUNCT
easat-10064	19	10	travel	travel	NOUN
easat-10064	19	11	decision	decision	NOUN
easat-10064	19	12	-	-	PUNCT
easat-10064	19	13	making	making	NOUN
easat-10064	19	14	,	,	PUNCT
easat-10064	19	15	user	user	NOUN
easat-10064	19	16	-	-	PUNCT
easat-10064	19	17	generated	generate	VERB
easat-10064	19	18	content	content	NOUN
easat-10064	19	19	.	.	PUNCT
easat-10064	20	1	1	1	X
easat-10064	20	2	.	.	X
easat-10064	20	3	introduction	introduction	NOUN
easat-10064	20	4	the	the	DET
easat-10064	20	5	global	global	ADJ
easat-10064	20	6	tourism	tourism	NOUN
easat-10064	20	7	industry	industry	NOUN
easat-10064	20	8	has	have	AUX
easat-10064	20	9	undergone	undergo	VERB
easat-10064	20	10	a	a	DET
easat-10064	20	11	fundamental	fundamental	ADJ
easat-10064	20	12	transformation	transformation	NOUN
easat-10064	20	13	in	in	ADP
easat-10064	20	14	the	the	DET
easat-10064	20	15	digital	digital	ADJ
easat-10064	20	16	age	age	NOUN
easat-10064	20	17	,	,	PUNCT
easat-10064	20	18	with	with	ADP
easat-10064	20	19	user	user	NOUN
easat-10064	20	20	-	-	PUNCT
easat-10064	20	21	generated	generate	VERB
easat-10064	20	22	content	content	NOUN
easat-10064	20	23	(	(	PUNCT
easat-10064	20	24	ugc	ugc	PROPN
easat-10064	20	25	)	)	PUNCT
easat-10064	20	26	emerging	emerge	VERB
easat-10064	20	27	as	as	ADP
easat-10064	20	28	the	the	DET
easat-10064	20	29	primary	primary	ADJ
easat-10064	20	30	driver	driver	NOUN
easat-10064	20	31	of	of	ADP
easat-10064	20	32	destination	destination	NOUN
easat-10064	20	33	choice	choice	NOUN
easat-10064	20	34	and	and	CCONJ
easat-10064	20	35	travel	travel	NOUN
easat-10064	20	36	behavior	behavior	NOUN
easat-10064	21	1	[	[	X
easat-10064	21	2	1	1	NUM
easat-10064	21	3	]	]	PUNCT
easat-10064	21	4	.	.	PUNCT
easat-10064	22	1	social	social	ADJ
easat-10064	22	2	media	medium	NOUN
easat-10064	22	3	platforms	platform	NOUN
easat-10064	22	4	have	have	AUX
easat-10064	22	5	evolved	evolve	VERB
easat-10064	22	6	beyond	beyond	ADP
easat-10064	22	7	simple	simple	ADJ
easat-10064	22	8	communication	communication	NOUN
easat-10064	22	9	tools	tool	NOUN
easat-10064	22	10	to	to	PART
easat-10064	22	11	become	become	VERB
easat-10064	22	12	powerful	powerful	ADJ
easat-10064	22	13	tourism	tourism	NOUN
easat-10064	22	14	marketing	marketing	NOUN
easat-10064	22	15	ecosystems	ecosystem	NOUN
easat-10064	22	16	,	,	PUNCT
easat-10064	22	17	influencing	influence	VERB
easat-10064	22	18	over	over	ADP
easat-10064	22	19	87	87	NUM
easat-10064	22	20	%	%	NOUN
easat-10064	22	21	of	of	ADP
easat-10064	22	22	travel	travel	NOUN
easat-10064	22	23	decisions	decision	NOUN
easat-10064	22	24	worldwide	worldwide	ADV
easat-10064	23	1	[	[	X
easat-10064	23	2	2	2	NUM
easat-10064	23	3	]	]	PUNCT
easat-10064	23	4	.	.	PUNCT
easat-10064	24	1	in	in	ADP
easat-10064	24	2	the	the	DET
easat-10064	24	3	philippines	philippine	NOUN
easat-10064	24	4	,	,	PUNCT
easat-10064	24	5	this	this	DET
easat-10064	24	6	digital	digital	ADJ
easat-10064	24	7	transformation	transformation	NOUN
easat-10064	24	8	has	have	AUX
easat-10064	24	9	been	be	AUX
easat-10064	24	10	particularly	particularly	ADV
easat-10064	24	11	pronounced	pronounce	VERB
easat-10064	24	12	,	,	PUNCT
easat-10064	24	13	with	with	ADP
easat-10064	24	14	the	the	DET
easat-10064	24	15	country	country	NOUN
easat-10064	24	16	ranking	rank	VERB
easat-10064	24	17	among	among	ADP
easat-10064	24	18	the	the	DET
easat-10064	24	19	top	top	NOUN
easat-10064	24	20	10	10	NUM
easat-10064	24	21	globally	globally	ADV
easat-10064	24	22	for	for	ADP
easat-10064	24	23	social	social	ADJ
easat-10064	24	24	media	medium	NOUN
easat-10064	24	25	usage	usage	NOUN
easat-10064	24	26	,	,	PUNCT
easat-10064	24	27	averaging	average	VERB
easat-10064	24	28	4.1	4.1	NUM
easat-10064	24	29	hours	hour	NOUN
easat-10064	24	30	daily	daily	ADV
easat-10064	24	31	per	per	ADP
easat-10064	24	32	user	user	NOUN
easat-10064	25	1	[	[	X
easat-10064	25	2	3	3	NUM
easat-10064	25	3	]	]	PUNCT
easat-10064	25	4	.	.	PUNCT
easat-10064	26	1	the	the	DET
easat-10064	26	2	philippine	philippine	ADJ
easat-10064	26	3	tourism	tourism	NOUN
easat-10064	26	4	industry	industry	NOUN
easat-10064	26	5	contributes	contribute	VERB
easat-10064	26	6	approximately	approximately	ADV
easat-10064	26	7	12.7	12.7	NUM
easat-10064	26	8	%	%	NOUN
easat-10064	26	9	to	to	ADP
easat-10064	26	10	the	the	DET
easat-10064	26	11	country	country	NOUN
easat-10064	26	12	's	's	PART
easat-10064	26	13	gdp	gdp	NOUN
easat-10064	26	14	,	,	PUNCT
easat-10064	26	15	generating	generate	VERB
easat-10064	26	16	over	over	ADP
easat-10064	26	17	$	$	SYM
easat-10064	26	18	8.2	8.2	NUM
easat-10064	26	19	billion	billion	NUM
easat-10064	26	20	in	in	ADP
easat-10064	26	21	revenue	revenue	NOUN
easat-10064	26	22	annually	annually	ADV
easat-10064	26	23	[	[	X
easat-10064	26	24	4	4	NUM
easat-10064	26	25	]	]	PUNCT
easat-10064	26	26	.	.	PUNCT
easat-10064	27	1	however	however	ADV
easat-10064	27	2	,	,	PUNCT
easat-10064	27	3	the	the	DET
easat-10064	27	4	covid-19	covid-19	PROPN
easat-10064	27	5	pandemic	pandemic	NOUN
easat-10064	27	6	accelerated	accelerate	VERB
easat-10064	27	7	digital	digital	ADJ
easat-10064	27	8	adoption	adoption	NOUN
easat-10064	27	9	,	,	PUNCT
easat-10064	27	10	with	with	ADP
easat-10064	27	11	94	94	NUM
easat-10064	27	12	%	%	NOUN
easat-10064	27	13	of	of	ADP
easat-10064	27	14	filipino	filipino	PROPN
easat-10064	27	15	travelers	traveler	NOUN
easat-10064	27	16	now	now	ADV
easat-10064	27	17	consulting	consult	VERB
easat-10064	27	18	multiple	multiple	ADJ
easat-10064	27	19	online	online	ADJ
easat-10064	27	20	platforms	platform	NOUN
easat-10064	27	21	before	before	ADP
easat-10064	27	22	making	make	VERB
easat-10064	27	23	travel	travel	NOUN
easat-10064	27	24	decisions	decision	NOUN
easat-10064	27	25	[	[	X
easat-10064	27	26	5	5	NUM
easat-10064	27	27	]	]	PUNCT
easat-10064	27	28	.	.	PUNCT
easat-10064	28	1	this	this	DET
easat-10064	28	2	shift	shift	NOUN
easat-10064	28	3	has	have	AUX
easat-10064	28	4	created	create	VERB
easat-10064	28	5	both	both	DET
easat-10064	28	6	opportunities	opportunity	NOUN
easat-10064	28	7	and	and	CCONJ
easat-10064	28	8	challenges	challenge	NOUN
easat-10064	28	9	for	for	ADP
easat-10064	28	10	the	the	DET
easat-10064	28	11	department	department	PROPN
easat-10064	28	12	of	of	ADP
easat-10064	28	13	tourism	tourism	NOUN
easat-10064	28	14	(	(	PUNCT
easat-10064	28	15	dot	dot	NOUN
easat-10064	28	16	)	)	PUNCT
easat-10064	28	17	,	,	PUNCT
easat-10064	28	18	particularly	particularly	ADV
easat-10064	28	19	following	follow	VERB
easat-10064	28	20	the	the	DET
easat-10064	28	21	recent	recent	ADJ
easat-10064	28	22	transition	transition	NOUN
easat-10064	28	23	from	from	ADP
easat-10064	28	24	the	the	DET
easat-10064	28	25	established	establish	VERB
easat-10064	28	26	"	"	PUNCT
easat-10064	28	27	more	more	ADJ
easat-10064	28	28	fun	fun	NOUN
easat-10064	28	29	in	in	ADP
easat-10064	28	30	the	the	DET
easat-10064	28	31	philippines	philippine	NOUN
easat-10064	28	32	"	"	PUNCT
easat-10064	28	33	campaign	campaign	NOUN
easat-10064	28	34	to	to	ADP
easat-10064	28	35	the	the	DET
easat-10064	28	36	new	new	ADJ
easat-10064	28	37	"	"	PUNCT
easat-10064	28	38	love	love	VERB
easat-10064	28	39	the	the	DET
easat-10064	28	40	philippines	philippine	NOUN
easat-10064	28	41	"	"	PUNCT
easat-10064	28	42	branding	branding	NOUN
easat-10064	28	43	strategy	strategy	NOUN
easat-10064	28	44	launched	launch	VERB
easat-10064	28	45	in	in	ADP
easat-10064	28	46	2022	2022	NUM
easat-10064	28	47	[	[	X
easat-10064	28	48	6	6	NUM
easat-10064	28	49	]	]	PUNCT
easat-10064	28	50	.	.	PUNCT
easat-10064	29	1	recent	recent	ADJ
easat-10064	29	2	industry	industry	NOUN
easat-10064	29	3	data	datum	NOUN
easat-10064	29	4	reveals	reveal	VERB
easat-10064	29	5	significant	significant	ADJ
easat-10064	29	6	platform	platform	NOUN
easat-10064	29	7	diversification	diversification	NOUN
easat-10064	29	8	in	in	ADP
easat-10064	29	9	tourism	tourism	NOUN
easat-10064	29	10	content	content	NOUN
easat-10064	29	11	consumption	consumption	NOUN
easat-10064	29	12	.	.	PUNCT
easat-10064	30	1	while	while	SCONJ
easat-10064	30	2	instagram	instagram	PROPN
easat-10064	30	3	maintained	maintain	VERB
easat-10064	30	4	dominance	dominance	NOUN
easat-10064	30	5	in	in	ADP
easat-10064	30	6	travel	travel	NOUN
easat-10064	30	7	inspiration	inspiration	NOUN
easat-10064	30	8	content	content	NOUN
easat-10064	30	9	with	with	ADP
easat-10064	30	10	67	67	NUM
easat-10064	30	11	%	%	NOUN
easat-10064	30	12	market	market	NOUN
easat-10064	30	13	share	share	NOUN
easat-10064	30	14	,	,	PUNCT
easat-10064	30	15	tiktok	tiktok	ADJ
easat-10064	30	16	1179	1179	NUM
easat-10064	30	17	edelweiss	edelweiss	PROPN
easat-10064	30	18	applied	apply	VERB
easat-10064	30	19	science	science	NOUN
easat-10064	30	20	and	and	CCONJ
easat-10064	30	21	technology	technology	NOUN
easat-10064	30	22	issn	issn	PROPN
easat-10064	30	23	:	:	PUNCT
easat-10064	30	24	2576	2576	NUM
easat-10064	30	25	-	-	SYM
easat-10064	30	26	8484	8484	NUM
easat-10064	30	27	vol	vol	NOUN
easat-10064	30	28	.	.	PROPN
easat-10064	31	1	9	9	NUM
easat-10064	31	2	,	,	PUNCT
easat-10064	31	3	no	no	INTJ
easat-10064	31	4	.	.	NOUN
easat-10064	31	5	9	9	NUM
easat-10064	31	6	:	:	SYM
easat-10064	31	7	1178	1178	NUM
easat-10064	31	8	-	-	SYM
easat-10064	31	9	1198	1198	NUM
easat-10064	31	10	,	,	PUNCT
easat-10064	31	11	2025	2025	NUM
easat-10064	31	12	doi	doi	NOUN
easat-10064	31	13	:	:	PUNCT
easat-10064	31	14	10.55214/2576	10.55214/2576	NUM
easat-10064	31	15	-	-	SYM
easat-10064	31	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	32	1	©	©	ADP
easat-10064	32	2	2025	2025	NUM
easat-10064	32	3	by	by	ADP
easat-10064	32	4	the	the	DET
easat-10064	32	5	authors	author	NOUN
easat-10064	32	6	;	;	PUNCT
easat-10064	32	7	licensee	licensee	PROPN
easat-10064	32	8	learning	learning	NOUN
easat-10064	32	9	gate	gate	NOUN
easat-10064	32	10	has	have	AUX
easat-10064	32	11	emerged	emerge	VERB
easat-10064	32	12	as	as	ADP
easat-10064	32	13	the	the	DET
easat-10064	32	14	fastest	fast	ADV
easat-10064	32	15	-	-	PUNCT
easat-10064	32	16	growing	grow	VERB
easat-10064	32	17	platform	platform	NOUN
easat-10064	32	18	for	for	ADP
easat-10064	32	19	spontaneous	spontaneous	ADJ
easat-10064	32	20	travel	travel	NOUN
easat-10064	32	21	decisions	decision	NOUN
easat-10064	32	22	,	,	PUNCT
easat-10064	32	23	particularly	particularly	ADV
easat-10064	32	24	among	among	ADP
easat-10064	32	25	generation	generation	NOUN
easat-10064	32	26	z	z	NOUN
easat-10064	32	27	travelers	traveler	NOUN
easat-10064	32	28	[	[	X
easat-10064	32	29	7	7	NUM
easat-10064	32	30	]	]	PUNCT
easat-10064	32	31	.	.	PUNCT
easat-10064	33	1	youtube	youtube	PROPN
easat-10064	33	2	's	's	PART
easat-10064	33	3	influence	influence	NOUN
easat-10064	33	4	on	on	ADP
easat-10064	33	5	high	high	ADJ
easat-10064	33	6	-	-	PUNCT
easat-10064	33	7	consideration	consideration	NOUN
easat-10064	33	8	travel	travel	NOUN
easat-10064	33	9	planning	planning	NOUN
easat-10064	33	10	has	have	AUX
easat-10064	33	11	increased	increase	VERB
easat-10064	33	12	by	by	ADP
easat-10064	33	13	45	45	NUM
easat-10064	33	14	%	%	NOUN
easat-10064	33	15	since	since	SCONJ
easat-10064	33	16	2020	2020	NUM
easat-10064	33	17	,	,	PUNCT
easat-10064	33	18	while	while	SCONJ
easat-10064	33	19	review	review	NOUN
easat-10064	33	20	platforms	platform	NOUN
easat-10064	33	21	like	like	ADP
easat-10064	33	22	google	google	PROPN
easat-10064	33	23	reviews	review	NOUN
easat-10064	33	24	and	and	CCONJ
easat-10064	33	25	tripadvisor	tripadvisor	NOUN
easat-10064	33	26	continue	continue	VERB
easat-10064	33	27	to	to	PART
easat-10064	33	28	dominate	dominate	VERB
easat-10064	33	29	final	final	ADJ
easat-10064	33	30	booking	booking	NOUN
easat-10064	33	31	decisions	decision	NOUN
easat-10064	33	32	with	with	ADP
easat-10064	33	33	89	89	NUM
easat-10064	33	34	%	%	NOUN
easat-10064	33	35	consultation	consultation	NOUN
easat-10064	33	36	rates	rate	NOUN
easat-10064	33	37	[	[	X
easat-10064	33	38	8	8	NUM
easat-10064	33	39	]	]	PUNCT
easat-10064	33	40	.	.	PUNCT
easat-10064	34	1	the	the	DET
easat-10064	34	2	philippine	philippine	PROPN
easat-10064	34	3	archipelago	archipelago	PROPN
easat-10064	34	4	's	's	PART
easat-10064	34	5	unique	unique	ADJ
easat-10064	34	6	characteristics—7,641	characteristics—7,641	PROPN
easat-10064	34	7	islands	island	NOUN
easat-10064	34	8	,	,	PUNCT
easat-10064	34	9	diverse	diverse	ADJ
easat-10064	34	10	cultural	cultural	ADJ
easat-10064	34	11	heritage	heritage	NOUN
easat-10064	34	12	,	,	PUNCT
easat-10064	34	13	and	and	CCONJ
easat-10064	34	14	tropical	tropical	ADJ
easat-10064	34	15	climate	climate	NOUN
easat-10064	34	16	—	—	PUNCT
easat-10064	34	17	present	present	ADJ
easat-10064	34	18	distinct	distinct	ADJ
easat-10064	34	19	challenges	challenge	NOUN
easat-10064	34	20	and	and	CCONJ
easat-10064	34	21	opportunities	opportunity	NOUN
easat-10064	34	22	for	for	ADP
easat-10064	34	23	digital	digital	ADJ
easat-10064	34	24	tourism	tourism	NOUN
easat-10064	34	25	marketing	marketing	NOUN
easat-10064	34	26	[	[	X
easat-10064	34	27	9	9	NUM
easat-10064	34	28	]	]	PUNCT
easat-10064	34	29	.	.	PUNCT
easat-10064	35	1	unlike	unlike	ADP
easat-10064	35	2	urban	urban	ADJ
easat-10064	35	3	destinations	destination	NOUN
easat-10064	35	4	that	that	PRON
easat-10064	35	5	can	can	AUX
easat-10064	35	6	rely	rely	VERB
easat-10064	35	7	on	on	ADP
easat-10064	35	8	singular	singular	ADJ
easat-10064	35	9	iconic	iconic	ADJ
easat-10064	35	10	imagery	imagery	NOUN
easat-10064	35	11	,	,	PUNCT
easat-10064	35	12	philippine	philippine	ADJ
easat-10064	35	13	destinations	destination	NOUN
easat-10064	35	14	must	must	AUX
easat-10064	35	15	communicate	communicate	VERB
easat-10064	35	16	complex	complex	ADJ
easat-10064	35	17	multi	multi	ADJ
easat-10064	35	18	-	-	ADJ
easat-10064	35	19	experience	experience	ADJ
easat-10064	35	20	value	value	NOUN
easat-10064	35	21	propositions	proposition	NOUN
easat-10064	35	22	across	across	ADP
easat-10064	35	23	diverse	diverse	ADJ
easat-10064	35	24	platforms	platform	NOUN
easat-10064	35	25	,	,	PUNCT
easat-10064	35	26	each	each	PRON
easat-10064	35	27	with	with	ADP
easat-10064	35	28	distinct	distinct	ADJ
easat-10064	35	29	audience	audience	NOUN
easat-10064	35	30	expectations	expectation	NOUN
easat-10064	35	31	and	and	CCONJ
easat-10064	35	32	content	content	NOUN
easat-10064	35	33	formats	format	NOUN
easat-10064	35	34	[	[	X
easat-10064	35	35	10	10	NUM
easat-10064	35	36	]	]	PUNCT
easat-10064	35	37	.	.	PUNCT
easat-10064	36	1	current	current	ADJ
easat-10064	36	2	tourism	tourism	NOUN
easat-10064	36	3	marketing	marketing	NOUN
easat-10064	36	4	approaches	approach	NOUN
easat-10064	36	5	largely	largely	ADV
easat-10064	36	6	focus	focus	VERB
easat-10064	36	7	on	on	ADP
easat-10064	36	8	single	single	ADJ
easat-10064	36	9	-	-	PUNCT
easat-10064	36	10	platform	platform	NOUN
easat-10064	36	11	strategies	strategy	NOUN
easat-10064	36	12	,	,	PUNCT
easat-10064	36	13	with	with	ADP
easat-10064	36	14	a	a	DET
easat-10064	36	15	limited	limited	ADJ
easat-10064	36	16	understanding	understanding	NOUN
easat-10064	36	17	of	of	ADP
easat-10064	36	18	how	how	SCONJ
easat-10064	36	19	different	different	ADJ
easat-10064	36	20	social	social	ADJ
easat-10064	36	21	media	medium	NOUN
easat-10064	36	22	ecosystems	ecosystem	NOUN
easat-10064	36	23	contribute	contribute	VERB
easat-10064	36	24	to	to	ADP
easat-10064	36	25	the	the	DET
easat-10064	36	26	complete	complete	ADJ
easat-10064	36	27	traveler	traveler	NOUN
easat-10064	36	28	journey	journey	NOUN
easat-10064	36	29	[	[	X
easat-10064	36	30	11	11	NUM
easat-10064	36	31	]	]	PUNCT
easat-10064	36	32	.	.	PUNCT
easat-10064	37	1	this	this	DET
easat-10064	37	2	research	research	NOUN
easat-10064	37	3	gap	gap	NOUN
easat-10064	37	4	is	be	AUX
easat-10064	37	5	particularly	particularly	ADV
easat-10064	37	6	significant	significant	ADJ
easat-10064	37	7	for	for	ADP
easat-10064	37	8	archipelagic	archipelagic	ADJ
easat-10064	37	9	destinations	destination	NOUN
easat-10064	37	10	like	like	ADP
easat-10064	37	11	the	the	DET
easat-10064	37	12	philippines	philippine	NOUN
easat-10064	37	13	,	,	PUNCT
easat-10064	37	14	where	where	SCONJ
easat-10064	37	15	travel	travel	NOUN
easat-10064	37	16	decisions	decision	NOUN
easat-10064	37	17	often	often	ADV
easat-10064	37	18	involve	involve	VERB
easat-10064	37	19	multiple	multiple	ADJ
easat-10064	37	20	destinations	destination	NOUN
easat-10064	37	21	and	and	CCONJ
easat-10064	37	22	complex	complex	ADJ
easat-10064	37	23	itinerary	itinerary	ADJ
easat-10064	37	24	planning	planning	NOUN
easat-10064	38	1	[	[	X
easat-10064	38	2	12	12	NUM
easat-10064	38	3	]	]	PUNCT
easat-10064	38	4	.	.	PUNCT
easat-10064	39	1	the	the	DET
easat-10064	39	2	emergence	emergence	NOUN
easat-10064	39	3	of	of	ADP
easat-10064	39	4	platform	platform	NOUN
easat-10064	39	5	-	-	PUNCT
easat-10064	39	6	specific	specific	ADJ
easat-10064	39	7	content	content	NOUN
easat-10064	39	8	creators	creator	NOUN
easat-10064	39	9	,	,	PUNCT
easat-10064	39	10	algorithmic	algorithmic	ADJ
easat-10064	39	11	content	content	NOUN
easat-10064	39	12	distribution	distribution	NOUN
easat-10064	39	13	,	,	PUNCT
easat-10064	39	14	and	and	CCONJ
easat-10064	39	15	evolving	evolve	VERB
easat-10064	39	16	user	user	NOUN
easat-10064	39	17	authenticity	authenticity	NOUN
easat-10064	39	18	preferences	preference	NOUN
easat-10064	39	19	has	have	AUX
easat-10064	39	20	created	create	VERB
easat-10064	39	21	a	a	DET
easat-10064	39	22	need	need	NOUN
easat-10064	39	23	for	for	ADP
easat-10064	39	24	a	a	DET
easat-10064	39	25	comprehensive	comprehensive	ADJ
easat-10064	39	26	analysis	analysis	NOUN
easat-10064	39	27	of	of	ADP
easat-10064	39	28	multi	multi	ADJ
easat-10064	39	29	-	-	ADJ
easat-10064	39	30	platform	platform	ADJ
easat-10064	39	31	tourism	tourism	NOUN
easat-10064	39	32	ugc	ugc	NOUN
easat-10064	39	33	effectiveness	effectiveness	NOUN
easat-10064	39	34	[	[	X
easat-10064	39	35	13	13	NUM
easat-10064	39	36	]	]	SYM
easat-10064	39	37	.	.	PUNCT
easat-10064	40	1	2	2	X
easat-10064	40	2	.	.	X
easat-10064	40	3	literature	literature	NOUN
easat-10064	40	4	review	review	VERB
easat-10064	40	5	2.1	2.1	NUM
easat-10064	40	6	.	.	PUNCT
easat-10064	41	1	evolution	evolution	NOUN
easat-10064	41	2	of	of	ADP
easat-10064	41	3	tourism	tourism	NOUN
easat-10064	41	4	marketing	marketing	NOUN
easat-10064	41	5	in	in	ADP
easat-10064	41	6	the	the	DET
easat-10064	41	7	digital	digital	ADJ
easat-10064	41	8	age	age	NOUN
easat-10064	41	9	the	the	DET
easat-10064	41	10	transformation	transformation	NOUN
easat-10064	41	11	of	of	ADP
easat-10064	41	12	tourism	tourism	NOUN
easat-10064	41	13	marketing	marketing	NOUN
easat-10064	41	14	from	from	ADP
easat-10064	41	15	traditional	traditional	ADJ
easat-10064	41	16	media	medium	NOUN
easat-10064	41	17	to	to	ADP
easat-10064	41	18	digital	digital	ADJ
easat-10064	41	19	platforms	platform	NOUN
easat-10064	41	20	represents	represent	VERB
easat-10064	41	21	one	one	NUM
easat-10064	41	22	of	of	ADP
easat-10064	41	23	the	the	DET
easat-10064	41	24	most	most	ADV
easat-10064	41	25	significant	significant	ADJ
easat-10064	41	26	paradigm	paradigm	NOUN
easat-10064	41	27	shifts	shift	NOUN
easat-10064	41	28	in	in	ADP
easat-10064	41	29	destination	destination	NOUN
easat-10064	41	30	promotion	promotion	NOUN
easat-10064	41	31	strategy	strategy	NOUN
easat-10064	41	32	[	[	X
easat-10064	41	33	14	14	NUM
easat-10064	41	34	]	]	PUNCT
easat-10064	41	35	.	.	PUNCT
easat-10064	42	1	early	early	ADJ
easat-10064	42	2	research	research	NOUN
easat-10064	42	3	by	by	ADP
easat-10064	42	4	gretzel	gretzel	ADJ
easat-10064	42	5	and	and	CCONJ
easat-10064	42	6	yoo	yoo	PROPN
easat-10064	43	1	[	[	X
easat-10064	43	2	15	15	NUM
easat-10064	43	3	]	]	PUNCT
easat-10064	43	4	established	establish	VERB
easat-10064	43	5	the	the	DET
easat-10064	43	6	foundational	foundational	ADJ
easat-10064	43	7	understanding	understanding	NOUN
easat-10064	43	8	of	of	ADP
easat-10064	43	9	how	how	SCONJ
easat-10064	43	10	online	online	ADJ
easat-10064	43	11	travel	travel	NOUN
easat-10064	43	12	communities	community	NOUN
easat-10064	43	13	influence	influence	NOUN
easat-10064	43	14	destination	destination	NOUN
easat-10064	43	15	choice	choice	NOUN
easat-10064	43	16	,	,	PUNCT
easat-10064	43	17	identifying	identify	VERB
easat-10064	43	18	user	user	NOUN
easat-10064	43	19	-	-	PUNCT
easat-10064	43	20	generated	generate	VERB
easat-10064	43	21	content	content	NOUN
easat-10064	43	22	as	as	ADP
easat-10064	43	23	a	a	DET
easat-10064	43	24	critical	critical	ADJ
easat-10064	43	25	trust	trust	NOUN
easat-10064	43	26	factor	factor	NOUN
easat-10064	43	27	in	in	ADP
easat-10064	43	28	travel	travel	NOUN
easat-10064	43	29	decision	decision	NOUN
easat-10064	43	30	-	-	PUNCT
easat-10064	43	31	making	making	NOUN
easat-10064	43	32	[	[	X
easat-10064	43	33	15	15	NUM
easat-10064	43	34	]	]	PUNCT
easat-10064	43	35	.	.	PUNCT
easat-10064	44	1	this	this	DET
easat-10064	44	2	foundational	foundational	ADJ
easat-10064	44	3	work	work	NOUN
easat-10064	44	4	has	have	AUX
easat-10064	44	5	been	be	AUX
easat-10064	44	6	expanded	expand	VERB
easat-10064	44	7	by	by	ADP
easat-10064	44	8	numerous	numerous	ADJ
easat-10064	44	9	scholars	scholar	NOUN
easat-10064	44	10	examining	examine	VERB
easat-10064	44	11	platform	platform	NOUN
easat-10064	44	12	-	-	PUNCT
easat-10064	44	13	specific	specific	ADJ
easat-10064	44	14	characteristics	characteristic	NOUN
easat-10064	44	15	and	and	CCONJ
easat-10064	44	16	their	their	PRON
easat-10064	44	17	impact	impact	NOUN
easat-10064	44	18	on	on	ADP
easat-10064	44	19	tourism	tourism	NOUN
easat-10064	44	20	marketing	marketing	NOUN
easat-10064	44	21	effectiveness	effectiveness	NOUN
easat-10064	44	22	.	.	PUNCT
easat-10064	45	1	xiang	xiang	PROPN
easat-10064	45	2	and	and	CCONJ
easat-10064	45	3	gretzel	gretzel	ADJ
easat-10064	45	4	[	[	X
easat-10064	45	5	16	16	NUM
easat-10064	45	6	]	]	X
easat-10064	45	7	comprehensive	comprehensive	ADJ
easat-10064	45	8	analysis	analysis	NOUN
easat-10064	45	9	of	of	ADP
easat-10064	45	10	social	social	ADJ
easat-10064	45	11	media	medium	NOUN
easat-10064	45	12	's	's	PART
easat-10064	45	13	role	role	NOUN
easat-10064	45	14	in	in	ADP
easat-10064	45	15	travel	travel	NOUN
easat-10064	45	16	inspiration	inspiration	NOUN
easat-10064	45	17	established	establish	VERB
easat-10064	45	18	the	the	DET
easat-10064	45	19	theoretical	theoretical	ADJ
easat-10064	45	20	framework	framework	NOUN
easat-10064	45	21	for	for	ADP
easat-10064	45	22	understanding	understand	VERB
easat-10064	45	23	how	how	SCONJ
easat-10064	45	24	different	different	ADJ
easat-10064	45	25	platforms	platform	NOUN
easat-10064	45	26	serve	serve	VERB
easat-10064	45	27	distinct	distinct	ADJ
easat-10064	45	28	functions	function	NOUN
easat-10064	45	29	in	in	ADP
easat-10064	45	30	the	the	DET
easat-10064	45	31	traveler	traveler	NOUN
easat-10064	45	32	's	's	PART
easat-10064	45	33	journey	journey	NOUN
easat-10064	45	34	[	[	X
easat-10064	45	35	16	16	NUM
easat-10064	45	36	]	]	PUNCT
easat-10064	45	37	.	.	PUNCT
easat-10064	46	1	their	their	PRON
easat-10064	46	2	work	work	NOUN
easat-10064	46	3	identified	identify	VERB
easat-10064	46	4	the	the	DET
easat-10064	46	5	progression	progression	NOUN
easat-10064	46	6	from	from	ADP
easat-10064	46	7	inspiration	inspiration	NOUN
easat-10064	46	8	through	through	ADP
easat-10064	46	9	research	research	NOUN
easat-10064	46	10	to	to	ADP
easat-10064	46	11	booking	booking	NOUN
easat-10064	46	12	as	as	ADP
easat-10064	46	13	a	a	DET
easat-10064	46	14	multi	multi	ADJ
easat-10064	46	15	-	-	ADJ
easat-10064	46	16	platform	platform	ADJ
easat-10064	46	17	process	process	NOUN
easat-10064	46	18	,	,	PUNCT
easat-10064	46	19	challenging	challenge	VERB
easat-10064	46	20	traditional	traditional	ADJ
easat-10064	46	21	linear	linear	ADJ
easat-10064	46	22	marketing	marketing	NOUN
easat-10064	46	23	funnel	funnel	NOUN
easat-10064	46	24	models	model	NOUN
easat-10064	46	25	.	.	PUNCT
easat-10064	47	1	subsequent	subsequent	ADJ
easat-10064	47	2	research	research	NOUN
easat-10064	47	3	by	by	ADP
easat-10064	47	4	tham	tham	PROPN
easat-10064	47	5	,	,	PUNCT
easat-10064	47	6	et	et	PROPN
easat-10064	47	7	al	al	PROPN
easat-10064	47	8	.	.	PUNCT
easat-10064	48	1	[	[	X
easat-10064	48	2	17	17	NUM
easat-10064	48	3	]	]	PUNCT
easat-10064	48	4	reinforced	reinforce	VERB
easat-10064	48	5	these	these	DET
easat-10064	48	6	findings	finding	NOUN
easat-10064	48	7	,	,	PUNCT
easat-10064	48	8	demonstrating	demonstrate	VERB
easat-10064	48	9	that	that	SCONJ
easat-10064	48	10	travelers	traveler	NOUN
easat-10064	48	11	utilize	utilize	VERB
easat-10064	48	12	an	an	DET
easat-10064	48	13	average	average	NOUN
easat-10064	48	14	of	of	ADP
easat-10064	48	15	4.2	4.2	NUM
easat-10064	48	16	different	different	ADJ
easat-10064	48	17	platforms	platform	NOUN
easat-10064	48	18	during	during	ADP
easat-10064	48	19	their	their	PRON
easat-10064	48	20	decision	decision	NOUN
easat-10064	48	21	-	-	PUNCT
easat-10064	48	22	making	make	VERB
easat-10064	48	23	process	process	NOUN
easat-10064	48	24	[	[	X
easat-10064	48	25	17	17	NUM
easat-10064	48	26	]	]	SYM
easat-10064	48	27	.	.	PUNCT
easat-10064	49	1	2.2	2.2	NUM
easat-10064	49	2	.	.	PUNCT
easat-10064	49	3	platform	platform	NOUN
easat-10064	49	4	-	-	PUNCT
easat-10064	49	5	specific	specific	ADJ
easat-10064	49	6	tourism	tourism	NOUN
easat-10064	49	7	behavior	behavior	NOUN
easat-10064	49	8	studies	study	NOUN
easat-10064	49	9	instagram	instagram	PROPN
easat-10064	49	10	's	's	PART
easat-10064	49	11	dominance	dominance	NOUN
easat-10064	49	12	in	in	ADP
easat-10064	49	13	travel	travel	NOUN
easat-10064	49	14	inspiration	inspiration	NOUN
easat-10064	49	15	has	have	AUX
easat-10064	49	16	been	be	AUX
easat-10064	49	17	extensively	extensively	ADV
easat-10064	49	18	documented	document	VERB
easat-10064	49	19	,	,	PUNCT
easat-10064	49	20	with	with	ADP
easat-10064	49	21	research	research	NOUN
easat-10064	49	22	consistently	consistently	ADV
easat-10064	49	23	showing	show	VERB
easat-10064	49	24	its	its	PRON
easat-10064	49	25	effectiveness	effectiveness	NOUN
easat-10064	49	26	in	in	ADP
easat-10064	49	27	generating	generate	VERB
easat-10064	49	28	destination	destination	NOUN
easat-10064	49	29	awareness	awareness	NOUN
easat-10064	49	30	through	through	ADP
easat-10064	49	31	visual	visual	ADJ
easat-10064	49	32	storytelling	storytelle	VERB
easat-10064	49	33	blanco	blanco	PROPN
easat-10064	49	34	-	-	PUNCT
easat-10064	49	35	moreno	moreno	PROPN
easat-10064	49	36	,	,	PUNCT
easat-10064	49	37	et	et	PROPN
easat-10064	49	38	al	al	PROPN
easat-10064	49	39	.	.	PUNCT
easat-10064	50	1	[	[	X
easat-10064	50	2	18	18	NUM
easat-10064	50	3	]	]	PUNCT
easat-10064	50	4	.	.	PUNCT
easat-10064	51	1	fatanti	fatanti	PROPN
easat-10064	51	2	and	and	CCONJ
easat-10064	51	3	suyadnya	suyadnya	VERB
easat-10064	52	1	[	[	X
easat-10064	52	2	19	19	NUM
easat-10064	52	3	]	]	X
easat-10064	52	4	study	study	NOUN
easat-10064	52	5	of	of	ADP
easat-10064	52	6	instagram	instagram	PROPN
easat-10064	52	7	's	's	PART
easat-10064	52	8	influence	influence	NOUN
easat-10064	52	9	on	on	ADP
easat-10064	52	10	tourism	tourism	NOUN
easat-10064	52	11	behavior	behavior	NOUN
easat-10064	52	12	established	establish	VERB
easat-10064	52	13	key	key	ADJ
easat-10064	52	14	metrics	metric	NOUN
easat-10064	52	15	for	for	ADP
easat-10064	52	16	measuring	measure	VERB
easat-10064	52	17	visual	visual	ADJ
easat-10064	52	18	content	content	NOUN
easat-10064	52	19	impact	impact	NOUN
easat-10064	52	20	,	,	PUNCT
easat-10064	52	21	including	include	VERB
easat-10064	52	22	engagement	engagement	NOUN
easat-10064	52	23	rates	rate	NOUN
easat-10064	52	24	,	,	PUNCT
easat-10064	52	25	hashtag	hashtag	NOUN
easat-10064	52	26	effectiveness	effectiveness	NOUN
easat-10064	52	27	,	,	PUNCT
easat-10064	52	28	and	and	CCONJ
easat-10064	52	29	user	user	NOUN
easat-10064	52	30	-	-	PUNCT
easat-10064	52	31	generated	generate	VERB
easat-10064	52	32	content	content	NOUN
easat-10064	52	33	authenticity	authenticity	NOUN
easat-10064	52	34	markers	marker	NOUN
easat-10064	52	35	[	[	X
easat-10064	52	36	19	19	NUM
easat-10064	52	37	]	]	PUNCT
easat-10064	52	38	.	.	PUNCT
easat-10064	53	1	however	however	ADV
easat-10064	53	2	,	,	PUNCT
easat-10064	53	3	recent	recent	ADJ
easat-10064	53	4	studies	study	NOUN
easat-10064	53	5	suggest	suggest	VERB
easat-10064	53	6	instagram	instagram	PROPN
easat-10064	53	7	's	's	PART
easat-10064	53	8	influence	influence	NOUN
easat-10064	53	9	on	on	ADP
easat-10064	53	10	actual	actual	ADJ
easat-10064	53	11	booking	booking	NOUN
easat-10064	53	12	behavior	behavior	NOUN
easat-10064	53	13	may	may	AUX
easat-10064	53	14	be	be	AUX
easat-10064	53	15	declining	decline	VERB
easat-10064	53	16	,	,	PUNCT
easat-10064	53	17	with	with	ADP
easat-10064	53	18	leung	leung	PROPN
easat-10064	53	19	et	et	PROPN
easat-10064	53	20	al	al	PROPN
easat-10064	53	21	.	.	PUNCT
easat-10064	53	22	finding	find	VERB
easat-10064	53	23	a	a	DET
easat-10064	53	24	growing	grow	VERB
easat-10064	53	25	gap	gap	NOUN
easat-10064	53	26	between	between	ADP
easat-10064	53	27	inspiration	inspiration	NOUN
easat-10064	53	28	and	and	CCONJ
easat-10064	53	29	conversion	conversion	NOUN
easat-10064	53	30	rates	rate	NOUN
easat-10064	53	31	[	[	X
easat-10064	53	32	20	20	NUM
easat-10064	53	33	]	]	PUNCT
easat-10064	53	34	.	.	PUNCT
easat-10064	54	1	tiktok	tiktok	PROPN
easat-10064	54	2	's	's	PART
easat-10064	54	3	emergence	emergence	NOUN
easat-10064	54	4	as	as	ADP
easat-10064	54	5	a	a	DET
easat-10064	54	6	tourism	tourism	NOUN
easat-10064	54	7	platform	platform	NOUN
easat-10064	54	8	has	have	AUX
easat-10064	54	9	generated	generate	VERB
easat-10064	54	10	significant	significant	ADJ
easat-10064	54	11	academic	academic	ADJ
easat-10064	54	12	interest	interest	NOUN
easat-10064	54	13	,	,	PUNCT
easat-10064	54	14	particularly	particularly	ADV
easat-10064	54	15	regarding	regard	VERB
easat-10064	54	16	its	its	PRON
easat-10064	54	17	impact	impact	NOUN
easat-10064	54	18	on	on	ADP
easat-10064	54	19	spontaneous	spontaneous	ADJ
easat-10064	54	20	travel	travel	NOUN
easat-10064	54	21	decisions	decision	NOUN
easat-10064	54	22	.	.	PUNCT
easat-10064	55	1	research	research	NOUN
easat-10064	55	2	by	by	ADP
easat-10064	55	3	wongkitrungrueng	wongkitrungrueng	PROPN
easat-10064	55	4	and	and	CCONJ
easat-10064	55	5	assarut	assarut	NOUN
easat-10064	55	6	[	[	X
easat-10064	55	7	21	21	NUM
easat-10064	55	8	]	]	PUNCT
easat-10064	55	9	demonstrated	demonstrate	VERB
easat-10064	55	10	tiktok	tiktok	NOUN
easat-10064	55	11	's	's	PART
easat-10064	55	12	unique	unique	ADJ
easat-10064	55	13	ability	ability	NOUN
easat-10064	55	14	to	to	PART
easat-10064	55	15	create	create	VERB
easat-10064	55	16	"	"	PUNCT
easat-10064	55	17	urgency	urgency	NOUN
easat-10064	55	18	effects	effect	NOUN
easat-10064	55	19	"	"	PUNCT
easat-10064	55	20	in	in	ADP
easat-10064	55	21	travel	travel	NOUN
easat-10064	55	22	behavior	behavior	NOUN
easat-10064	55	23	,	,	PUNCT
easat-10064	55	24	with	with	ADP
easat-10064	55	25	shortform	shortform	PROPN
easat-10064	55	26	video	video	NOUN
easat-10064	55	27	content	content	NOUN
easat-10064	55	28	generating	generate	VERB
easat-10064	55	29	immediate	immediate	ADJ
easat-10064	55	30	booking	booking	NOUN
easat-10064	55	31	intentions	intention	NOUN
easat-10064	55	32	at	at	ADP
easat-10064	55	33	rates	rate	NOUN
easat-10064	55	34	34	34	NUM
easat-10064	55	35	%	%	NOUN
easat-10064	55	36	higher	high	ADJ
easat-10064	55	37	than	than	ADP
easat-10064	55	38	other	other	ADJ
easat-10064	55	39	platforms	platform	NOUN
easat-10064	55	40	[	[	X
easat-10064	55	41	21	21	NUM
easat-10064	55	42	]	]	PUNCT
easat-10064	55	43	.	.	PUNCT
easat-10064	56	1	this	this	DET
easat-10064	56	2	finding	finding	NOUN
easat-10064	56	3	has	have	AUX
easat-10064	56	4	been	be	AUX
easat-10064	56	5	corroborated	corroborate	VERB
easat-10064	56	6	by	by	ADP
easat-10064	56	7	studies	study	NOUN
easat-10064	56	8	focusing	focus	VERB
easat-10064	56	9	on	on	ADP
easat-10064	56	10	generation	generation	NOUN
easat-10064	56	11	z	z	NOUN
easat-10064	56	12	travel	travel	NOUN
easat-10064	56	13	behavior	behavior	NOUN
easat-10064	56	14	,	,	PUNCT
easat-10064	56	15	showing	show	VERB
easat-10064	56	16	a	a	DET
easat-10064	56	17	strong	strong	ADJ
easat-10064	56	18	correlation	correlation	NOUN
easat-10064	56	19	between	between	ADP
easat-10064	56	20	tiktok	tiktok	ADJ
easat-10064	56	21	content	content	NOUN
easat-10064	56	22	consumption	consumption	NOUN
easat-10064	56	23	and	and	CCONJ
easat-10064	56	24	rapid	rapid	ADJ
easat-10064	56	25	travel	travel	NOUN
easat-10064	56	26	decision	decision	NOUN
easat-10064	56	27	-	-	PUNCT
easat-10064	56	28	making	making	NOUN
easat-10064	56	29	[	[	X
easat-10064	56	30	22	22	NUM
easat-10064	56	31	]	]	PUNCT
easat-10064	56	32	.	.	PUNCT
easat-10064	57	1	youtube	youtube	PROPN
easat-10064	57	2	's	's	PART
easat-10064	57	3	role	role	NOUN
easat-10064	57	4	in	in	ADP
easat-10064	57	5	detailed	detailed	ADJ
easat-10064	57	6	travel	travel	NOUN
easat-10064	57	7	planning	planning	NOUN
easat-10064	57	8	has	have	AUX
easat-10064	57	9	been	be	AUX
easat-10064	57	10	analyzed	analyze	VERB
easat-10064	57	11	extensively	extensively	ADV
easat-10064	57	12	,	,	PUNCT
easat-10064	57	13	with	with	ADP
easat-10064	57	14	research	research	NOUN
easat-10064	57	15	consistently	consistently	ADV
easat-10064	57	16	showing	show	VERB
easat-10064	57	17	its	its	PRON
easat-10064	57	18	effectiveness	effectiveness	NOUN
easat-10064	57	19	for	for	ADP
easat-10064	57	20	high	high	ADJ
easat-10064	57	21	-	-	PUNCT
easat-10064	57	22	consideration	consideration	NOUN
easat-10064	57	23	tourism	tourism	NOUN
easat-10064	57	24	decisions	decision	NOUN
easat-10064	57	25	tussyadiah	tussyadiah	PROPN
easat-10064	57	26	and	and	CCONJ
easat-10064	57	27	fesenmaier	fesenmaier	NOUN
easat-10064	57	28	[	[	X
easat-10064	57	29	23	23	NUM
easat-10064	57	30	]	]	PUNCT
easat-10064	57	31	.	.	PUNCT
easat-10064	58	1	tussyadiah	tussyadiah	PROPN
easat-10064	58	2	and	and	CCONJ
easat-10064	58	3	fesenmaier	fesenmaier	NOUN
easat-10064	59	1	[	[	X
easat-10064	59	2	23	23	NUM
easat-10064	59	3	]	]	PUNCT
easat-10064	59	4	work	work	NOUN
easat-10064	59	5	on	on	ADP
easat-10064	59	6	video	video	NOUN
easat-10064	59	7	content	content	NOUN
easat-10064	59	8	in	in	ADP
easat-10064	59	9	tourism	tourism	NOUN
easat-10064	59	10	marketing	marketing	NOUN
easat-10064	59	11	established	establish	VERB
easat-10064	59	12	youtube	youtube	NOUN
easat-10064	59	13	's	's	PART
easat-10064	59	14	unique	unique	ADJ
easat-10064	59	15	position	position	NOUN
easat-10064	59	16	in	in	ADP
easat-10064	59	17	providing	provide	VERB
easat-10064	59	18	comprehensive	comprehensive	ADJ
easat-10064	59	19	destination	destination	NOUN
easat-10064	59	20	information	information	NOUN
easat-10064	59	21	,	,	PUNCT
easat-10064	59	22	particularly	particularly	ADV
easat-10064	59	23	for	for	ADP
easat-10064	59	24	international	international	ADJ
easat-10064	59	25	and	and	CCONJ
easat-10064	59	26	1180	1180	NUM
easat-10064	59	27	edelweiss	edelweiss	PROPN
easat-10064	59	28	applied	apply	VERB
easat-10064	59	29	science	science	NOUN
easat-10064	59	30	and	and	CCONJ
easat-10064	59	31	technology	technology	NOUN
easat-10064	59	32	issn	issn	PROPN
easat-10064	59	33	:	:	PUNCT
easat-10064	59	34	2576	2576	NUM
easat-10064	59	35	-	-	SYM
easat-10064	59	36	8484	8484	NUM
easat-10064	59	37	vol	vol	NOUN
easat-10064	59	38	.	.	PROPN
easat-10064	60	1	9	9	NUM
easat-10064	60	2	,	,	PUNCT
easat-10064	60	3	no	no	INTJ
easat-10064	60	4	.	.	NOUN
easat-10064	60	5	9	9	NUM
easat-10064	60	6	:	:	SYM
easat-10064	60	7	1178	1178	NUM
easat-10064	60	8	-	-	SYM
easat-10064	60	9	1198	1198	NUM
easat-10064	60	10	,	,	PUNCT
easat-10064	60	11	2025	2025	NUM
easat-10064	60	12	doi	doi	NOUN
easat-10064	60	13	:	:	PUNCT
easat-10064	60	14	10.55214/2576	10.55214/2576	NUM
easat-10064	60	15	-	-	SYM
easat-10064	60	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	61	1	©	©	ADP
easat-10064	61	2	2025	2025	NUM
easat-10064	61	3	by	by	ADP
easat-10064	61	4	the	the	DET
easat-10064	61	5	authors	author	NOUN
easat-10064	61	6	;	;	PUNCT
easat-10064	61	7	licensee	licensee	PROPN
easat-10064	61	8	learning	learning	NOUN
easat-10064	61	9	gate	gate	NOUN
easat-10064	61	10	adventure	adventure	NOUN
easat-10064	61	11	travel	travel	NOUN
easat-10064	61	12	[	[	X
easat-10064	61	13	24	24	NUM
easat-10064	61	14	]	]	PUNCT
easat-10064	61	15	.	.	PUNCT
easat-10064	62	1	recent	recent	ADJ
easat-10064	62	2	studies	study	NOUN
easat-10064	62	3	by	by	ADP
easat-10064	62	4	chung	chung	PROPN
easat-10064	62	5	and	and	CCONJ
easat-10064	62	6	buhalis	buhalis	PROPN
easat-10064	62	7	[	[	X
easat-10064	62	8	25	25	NUM
easat-10064	62	9	]	]	PUNCT
easat-10064	62	10	expanded	expand	VERB
easat-10064	62	11	this	this	DET
easat-10064	62	12	understanding	understanding	NOUN
easat-10064	62	13	,	,	PUNCT
easat-10064	62	14	demonstrating	demonstrate	VERB
easat-10064	62	15	youtube	youtube	NOUN
easat-10064	62	16	's	's	PART
easat-10064	62	17	effectiveness	effectiveness	NOUN
easat-10064	62	18	in	in	ADP
easat-10064	62	19	building	build	VERB
easat-10064	62	20	destination	destination	NOUN
easat-10064	62	21	credibility	credibility	NOUN
easat-10064	62	22	through	through	ADP
easat-10064	62	23	authentic	authentic	ADJ
easat-10064	62	24	,	,	PUNCT
easat-10064	62	25	long	long	ADJ
easat-10064	62	26	-	-	PUNCT
easat-10064	62	27	form	form	NOUN
easat-10064	62	28	content	content	NOUN
easat-10064	62	29	[	[	X
easat-10064	62	30	25	25	NUM
easat-10064	62	31	]	]	PUNCT
easat-10064	62	32	.	.	PUNCT
easat-10064	63	1	2.3	2.3	NUM
easat-10064	63	2	.	.	PUNCT
easat-10064	64	1	user	user	NOUN
easat-10064	64	2	-	-	PUNCT
easat-10064	64	3	generated	generate	VERB
easat-10064	64	4	content	content	NOUN
easat-10064	64	5	authenticity	authenticity	NOUN
easat-10064	64	6	and	and	CCONJ
easat-10064	64	7	trust	trust	VERB
easat-10064	64	8	the	the	DET
easat-10064	64	9	concept	concept	NOUN
easat-10064	64	10	of	of	ADP
easat-10064	64	11	authenticity	authenticity	NOUN
easat-10064	64	12	in	in	ADP
easat-10064	64	13	tourism	tourism	NOUN
easat-10064	64	14	ugc	ugc	PROPN
easat-10064	64	15	has	have	AUX
easat-10064	64	16	emerged	emerge	VERB
easat-10064	64	17	as	as	ADP
easat-10064	64	18	a	a	DET
easat-10064	64	19	critical	critical	ADJ
easat-10064	64	20	research	research	NOUN
easat-10064	64	21	area	area	NOUN
easat-10064	64	22	,	,	PUNCT
easat-10064	64	23	with	with	ADP
easat-10064	64	24	scholars	scholar	NOUN
easat-10064	64	25	examining	examine	VERB
easat-10064	64	26	how	how	SCONJ
easat-10064	64	27	users	user	NOUN
easat-10064	64	28	distinguish	distinguish	VERB
easat-10064	64	29	between	between	ADP
easat-10064	64	30	genuine	genuine	ADJ
easat-10064	64	31	and	and	CCONJ
easat-10064	64	32	sponsored	sponsored	ADJ
easat-10064	64	33	content	content	NOUN
easat-10064	64	34	[	[	X
easat-10064	64	35	26	26	NUM
easat-10064	64	36	]	]	PUNCT
easat-10064	64	37	.	.	PUNCT
easat-10064	65	1	foundational	foundational	ADJ
easat-10064	65	2	theories	theory	NOUN
easat-10064	65	3	of	of	ADP
easat-10064	65	4	staged	stage	VERB
easat-10064	65	5	authenticity	authenticity	NOUN
easat-10064	65	6	in	in	ADP
easat-10064	65	7	tourism	tourism	NOUN
easat-10064	65	8	have	have	AUX
easat-10064	65	9	been	be	AUX
easat-10064	65	10	adapted	adapt	VERB
easat-10064	65	11	for	for	ADP
easat-10064	65	12	digital	digital	ADJ
easat-10064	65	13	contexts	contexts	NOUN
easat-10064	65	14	,	,	PUNCT
easat-10064	65	15	with	with	ADP
easat-10064	65	16	recent	recent	ADJ
easat-10064	65	17	research	research	NOUN
easat-10064	65	18	exploring	explore	VERB
easat-10064	65	19	how	how	SCONJ
easat-10064	65	20	platform	platform	NOUN
easat-10064	65	21	algorithms	algorithm	NOUN
easat-10064	65	22	and	and	CCONJ
easat-10064	65	23	influencer	influencer	NOUN
easat-10064	65	24	marketing	marketing	NOUN
easat-10064	65	25	impact	impact	NOUN
easat-10064	65	26	perceived	perceive	VERB
easat-10064	65	27	authenticity	authenticity	NOUN
easat-10064	65	28	wang	wang	PROPN
easat-10064	65	29	,	,	PUNCT
easat-10064	65	30	et	et	PROPN
easat-10064	65	31	al	al	PROPN
easat-10064	65	32	.	.	PUNCT
easat-10064	66	1	[	[	X
easat-10064	66	2	27	27	NUM
easat-10064	66	3	]	]	PUNCT
easat-10064	66	4	.	.	PUNCT
easat-10064	67	1	mkono	mkono	PROPN
easat-10064	67	2	and	and	CCONJ
easat-10064	67	3	markwell	markwell	NOUN
easat-10064	68	1	[	[	X
easat-10064	68	2	28	28	NUM
easat-10064	68	3	]	]	X
easat-10064	68	4	research	research	NOUN
easat-10064	68	5	on	on	ADP
easat-10064	68	6	authenticity	authenticity	NOUN
easat-10064	68	7	in	in	ADP
easat-10064	68	8	social	social	ADJ
easat-10064	68	9	media	medium	NOUN
easat-10064	68	10	tourism	tourism	NOUN
easat-10064	68	11	content	content	NOUN
easat-10064	68	12	established	establish	VERB
easat-10064	68	13	key	key	ADJ
easat-10064	68	14	indicators	indicator	NOUN
easat-10064	68	15	that	that	SCONJ
easat-10064	68	16	travelers	traveler	NOUN
easat-10064	68	17	use	use	VERB
easat-10064	68	18	to	to	PART
easat-10064	68	19	assess	assess	VERB
easat-10064	68	20	content	content	NOUN
easat-10064	68	21	credibility	credibility	NOUN
easat-10064	68	22	[	[	X
easat-10064	68	23	28	28	NUM
easat-10064	68	24	]	]	PUNCT
easat-10064	68	25	.	.	PUNCT
easat-10064	69	1	trust	trust	NOUN
easat-10064	69	2	formation	formation	NOUN
easat-10064	69	3	in	in	ADP
easat-10064	69	4	digital	digital	ADJ
easat-10064	69	5	tourism	tourism	NOUN
easat-10064	69	6	environments	environment	NOUN
easat-10064	69	7	has	have	AUX
easat-10064	69	8	been	be	AUX
easat-10064	69	9	extensively	extensively	ADV
easat-10064	69	10	studied	study	VERB
easat-10064	69	11	,	,	PUNCT
easat-10064	69	12	with	with	ADP
easat-10064	69	13	research	research	NOUN
easat-10064	69	14	consistently	consistently	ADV
easat-10064	69	15	showing	show	VERB
easat-10064	69	16	user	user	NOUN
easat-10064	69	17	-	-	PUNCT
easat-10064	69	18	generated	generate	VERB
easat-10064	69	19	content	content	NOUN
easat-10064	69	20	outperforming	outperform	VERB
easat-10064	69	21	official	official	ADJ
easat-10064	69	22	marketing	marketing	NOUN
easat-10064	69	23	materials	material	NOUN
easat-10064	69	24	in	in	ADP
easat-10064	69	25	credibility	credibility	NOUN
easat-10064	69	26	assessments	assessment	NOUN
easat-10064	69	27	ayeh	ayeh	VERB
easat-10064	69	28	,	,	PUNCT
easat-10064	69	29	et	et	PROPN
easat-10064	69	30	al	al	PROPN
easat-10064	69	31	.	.	PUNCT
easat-10064	70	1	[	[	X
easat-10064	70	2	29	29	NUM
easat-10064	70	3	]	]	PUNCT
easat-10064	70	4	.	.	PUNCT
easat-10064	71	1	ayeh	ayeh	PROPN
easat-10064	71	2	,	,	PUNCT
easat-10064	71	3	et	et	PROPN
easat-10064	71	4	al	al	PROPN
easat-10064	71	5	.	.	PUNCT
easat-10064	72	1	[	[	X
easat-10064	72	2	30	30	NUM
easat-10064	72	3	]	]	X
easat-10064	72	4	comprehensive	comprehensive	ADJ
easat-10064	72	5	study	study	NOUN
easat-10064	72	6	of	of	ADP
easat-10064	72	7	online	online	ADJ
easat-10064	72	8	travel	travel	NOUN
easat-10064	72	9	reviews	review	NOUN
easat-10064	72	10	established	establish	VERB
easat-10064	72	11	the	the	DET
easat-10064	72	12	theoretical	theoretical	ADJ
easat-10064	72	13	framework	framework	NOUN
easat-10064	72	14	for	for	ADP
easat-10064	72	15	understanding	understand	VERB
easat-10064	72	16	trust	trust	NOUN
easat-10064	72	17	transfer	transfer	NOUN
easat-10064	72	18	from	from	ADP
easat-10064	72	19	user	user	NOUN
easat-10064	72	20	-	-	PUNCT
easat-10064	72	21	generated	generate	VERB
easat-10064	72	22	content	content	NOUN
easat-10064	72	23	to	to	ADP
easat-10064	72	24	booking	book	VERB
easat-10064	72	25	intentions	intention	NOUN
easat-10064	72	26	[	[	X
easat-10064	72	27	30	30	NUM
easat-10064	72	28	]	]	PUNCT
easat-10064	72	29	.	.	PUNCT
easat-10064	73	1	this	this	DET
easat-10064	73	2	work	work	NOUN
easat-10064	73	3	has	have	AUX
easat-10064	73	4	been	be	AUX
easat-10064	73	5	expanded	expand	VERB
easat-10064	73	6	by	by	ADP
easat-10064	73	7	numerous	numerous	ADJ
easat-10064	73	8	scholars	scholar	NOUN
easat-10064	73	9	examining	examine	VERB
easat-10064	73	10	platformspecific	platformspecific	NOUN
easat-10064	73	11	trust	trust	NOUN
easat-10064	73	12	mechanisms	mechanism	NOUN
easat-10064	73	13	and	and	CCONJ
easat-10064	73	14	their	their	PRON
easat-10064	73	15	impact	impact	NOUN
easat-10064	73	16	on	on	ADP
easat-10064	73	17	tourism	tourism	NOUN
easat-10064	73	18	decision	decision	NOUN
easat-10064	73	19	-	-	PUNCT
easat-10064	73	20	making	making	NOUN
easat-10064	73	21	.	.	PUNCT
easat-10064	74	1	2.4	2.4	NUM
easat-10064	74	2	.	.	PUNCT
easat-10064	75	1	multi	multi	ADJ
easat-10064	75	2	-	-	ADJ
easat-10064	75	3	platform	platform	ADJ
easat-10064	75	4	tourism	tourism	NOUN
easat-10064	75	5	marketing	marketing	NOUN
easat-10064	75	6	strategies	strategy	NOUN
easat-10064	75	7	the	the	DET
easat-10064	75	8	academic	academic	ADJ
easat-10064	75	9	literature	literature	NOUN
easat-10064	75	10	on	on	ADP
easat-10064	75	11	multi	multi	ADJ
easat-10064	75	12	-	-	ADJ
easat-10064	75	13	platform	platform	ADJ
easat-10064	75	14	tourism	tourism	NOUN
easat-10064	75	15	marketing	marketing	NOUN
easat-10064	75	16	strategies	strategy	NOUN
easat-10064	75	17	remains	remain	VERB
easat-10064	75	18	limited	limited	ADJ
easat-10064	75	19	,	,	PUNCT
easat-10064	75	20	with	with	ADP
easat-10064	75	21	most	most	ADJ
easat-10064	75	22	research	research	NOUN
easat-10064	75	23	focusing	focus	VERB
easat-10064	75	24	on	on	ADP
easat-10064	75	25	single	single	ADJ
easat-10064	75	26	-	-	PUNCT
easat-10064	75	27	platform	platform	NOUN
easat-10064	75	28	effectiveness	effectiveness	NOUN
easat-10064	75	29	[	[	X
easat-10064	75	30	31	31	NUM
easat-10064	75	31	]	]	PUNCT
easat-10064	75	32	.	.	PUNCT
easat-10064	76	1	however	however	ADV
easat-10064	76	2	,	,	PUNCT
easat-10064	76	3	emerging	emerge	VERB
easat-10064	76	4	studies	study	NOUN
easat-10064	76	5	suggest	suggest	VERB
easat-10064	76	6	significant	significant	ADJ
easat-10064	76	7	synergistic	synergistic	ADJ
easat-10064	76	8	effects	effect	NOUN
easat-10064	76	9	when	when	SCONJ
easat-10064	76	10	destinations	destination	NOUN
easat-10064	76	11	coordinate	coordinate	NOUN
easat-10064	76	12	messaging	message	VERB
easat-10064	76	13	across	across	ADP
easat-10064	76	14	multiple	multiple	ADJ
easat-10064	76	15	platforms	platform	NOUN
easat-10064	76	16	kaplan	kaplan	PROPN
easat-10064	76	17	and	and	CCONJ
easat-10064	76	18	haenlein	haenlein	ADV
easat-10064	76	19	[	[	X
easat-10064	76	20	32	32	NUM
easat-10064	76	21	]	]	PUNCT
easat-10064	76	22	.	.	PUNCT
easat-10064	77	1	hays	hay	NOUN
easat-10064	77	2	,	,	PUNCT
easat-10064	77	3	et	et	PROPN
easat-10064	77	4	al	al	PROPN
easat-10064	77	5	.	.	PUNCT
easat-10064	78	1	[	[	X
easat-10064	78	2	33	33	NUM
easat-10064	78	3	]	]	PUNCT
easat-10064	78	4	research	research	NOUN
easat-10064	78	5	on	on	ADP
easat-10064	78	6	social	social	ADJ
easat-10064	78	7	media	medium	NOUN
easat-10064	78	8	tourism	tourism	NOUN
easat-10064	78	9	marketing	marketing	NOUN
easat-10064	78	10	strategies	strategy	NOUN
easat-10064	78	11	identified	identify	VERB
easat-10064	78	12	key	key	ADJ
easat-10064	78	13	factors	factor	NOUN
easat-10064	78	14	for	for	ADP
easat-10064	78	15	successful	successful	ADJ
easat-10064	78	16	multi	multi	ADJ
easat-10064	78	17	-	-	ADJ
easat-10064	78	18	platform	platform	ADJ
easat-10064	78	19	campaigns	campaign	NOUN
easat-10064	78	20	,	,	PUNCT
easat-10064	78	21	including	include	VERB
easat-10064	78	22	content	content	NOUN
easat-10064	78	23	adaptation	adaptation	NOUN
easat-10064	78	24	,	,	PUNCT
easat-10064	78	25	platform	platform	NOUN
easat-10064	78	26	-	-	PUNCT
easat-10064	78	27	specific	specific	ADJ
easat-10064	78	28	optimization	optimization	NOUN
easat-10064	78	29	,	,	PUNCT
easat-10064	78	30	and	and	CCONJ
easat-10064	78	31	audience	audience	NOUN
easat-10064	78	32	segmentation	segmentation	NOUN
easat-10064	78	33	[	[	X
easat-10064	78	34	33	33	NUM
easat-10064	78	35	]	]	PUNCT
easat-10064	78	36	.	.	PUNCT
easat-10064	79	1	research	research	NOUN
easat-10064	79	2	on	on	ADP
easat-10064	79	3	platform	platform	NOUN
easat-10064	79	4	ecosystem	ecosystem	NOUN
easat-10064	79	5	effects	effect	NOUN
easat-10064	79	6	in	in	ADP
easat-10064	79	7	tourism	tourism	NOUN
easat-10064	79	8	marketing	marketing	NOUN
easat-10064	79	9	has	have	AUX
easat-10064	79	10	shown	show	VERB
easat-10064	79	11	promising	promising	ADJ
easat-10064	79	12	results	result	NOUN
easat-10064	79	13	,	,	PUNCT
easat-10064	79	14	with	with	ADP
easat-10064	79	15	studies	study	NOUN
easat-10064	79	16	indicating	indicate	VERB
easat-10064	79	17	that	that	SCONJ
easat-10064	79	18	coordinated	coordinate	VERB
easat-10064	79	19	multi	multi	ADJ
easat-10064	79	20	-	-	ADJ
easat-10064	79	21	platform	platform	ADJ
easat-10064	79	22	approaches	approach	NOUN
easat-10064	79	23	can	can	AUX
easat-10064	79	24	increase	increase	VERB
easat-10064	79	25	conversion	conversion	NOUN
easat-10064	79	26	rates	rate	NOUN
easat-10064	79	27	by	by	ADP
easat-10064	79	28	up	up	ADP
easat-10064	79	29	to	to	PART
easat-10064	79	30	45	45	NUM
easat-10064	79	31	%	%	NOUN
easat-10064	79	32	compared	compare	VERB
easat-10064	79	33	to	to	ADP
easat-10064	79	34	single	single	ADJ
easat-10064	79	35	-	-	PUNCT
easat-10064	79	36	platform	platform	NOUN
easat-10064	79	37	strategies	strategy	NOUN
easat-10064	79	38	[	[	X
easat-10064	79	39	34	34	NUM
easat-10064	79	40	]	]	PUNCT
easat-10064	79	41	.	.	PUNCT
easat-10064	80	1	however	however	ADV
easat-10064	80	2	,	,	PUNCT
easat-10064	80	3	this	this	DET
easat-10064	80	4	research	research	NOUN
easat-10064	80	5	has	have	AUX
easat-10064	80	6	primarily	primarily	ADV
easat-10064	80	7	focused	focus	VERB
easat-10064	80	8	on	on	ADP
easat-10064	80	9	developed	develop	VERB
easat-10064	80	10	tourism	tourism	NOUN
easat-10064	80	11	markets	market	NOUN
easat-10064	80	12	,	,	PUNCT
easat-10064	80	13	with	with	ADP
easat-10064	80	14	limited	limited	ADJ
easat-10064	80	15	analysis	analysis	NOUN
easat-10064	80	16	of	of	ADP
easat-10064	80	17	archipelagic	archipelagic	ADJ
easat-10064	80	18	destinations	destination	NOUN
easat-10064	80	19	like	like	ADP
easat-10064	80	20	the	the	DET
easat-10064	80	21	philippines	philippine	NOUN
easat-10064	80	22	[	[	X
easat-10064	80	23	35	35	NUM
easat-10064	80	24	]	]	SYM
easat-10064	80	25	.	.	PUNCT
easat-10064	81	1	2.5	2.5	NUM
easat-10064	81	2	.	.	PUNCT
easat-10064	82	1	philippines	philippine	NOUN
easat-10064	82	2	tourism	tourism	NOUN
easat-10064	82	3	marketing	marketing	NOUN
easat-10064	82	4	research	research	NOUN
easat-10064	82	5	academic	academic	ADJ
easat-10064	82	6	research	research	NOUN
easat-10064	82	7	on	on	ADP
easat-10064	82	8	philippine	philippine	ADJ
easat-10064	82	9	tourism	tourism	NOUN
easat-10064	82	10	marketing	marketing	NOUN
easat-10064	82	11	has	have	AUX
easat-10064	82	12	historically	historically	ADV
easat-10064	82	13	focused	focus	VERB
easat-10064	82	14	on	on	ADP
easat-10064	82	15	traditional	traditional	ADJ
easat-10064	82	16	media	medium	NOUN
easat-10064	82	17	approaches	approach	NOUN
easat-10064	82	18	,	,	PUNCT
easat-10064	82	19	with	with	ADP
easat-10064	82	20	limited	limited	ADJ
easat-10064	82	21	analysis	analysis	NOUN
easat-10064	82	22	of	of	ADP
easat-10064	82	23	digital	digital	ADJ
easat-10064	82	24	platform	platform	NOUN
easat-10064	82	25	effectiveness	effectiveness	NOUN
easat-10064	82	26	[	[	X
easat-10064	82	27	36	36	NUM
easat-10064	82	28	]	]	PUNCT
easat-10064	82	29	.	.	PUNCT
easat-10064	83	1	recent	recent	ADJ
easat-10064	83	2	studies	study	NOUN
easat-10064	83	3	by	by	ADP
easat-10064	83	4	santos	santo	NOUN
easat-10064	83	5	and	and	CCONJ
easat-10064	83	6	cruz	cruz	NOUN
easat-10064	84	1	[	[	X
easat-10064	84	2	37	37	NUM
easat-10064	84	3	]	]	PUNCT
easat-10064	84	4	examined	examine	VERB
easat-10064	84	5	the	the	DET
easat-10064	84	6	impact	impact	NOUN
easat-10064	84	7	of	of	ADP
easat-10064	84	8	the	the	DET
easat-10064	84	9	"	"	PUNCT
easat-10064	84	10	more	more	ADJ
easat-10064	84	11	fun	fun	NOUN
easat-10064	84	12	in	in	ADP
easat-10064	84	13	the	the	DET
easat-10064	84	14	philippines	philippine	NOUN
easat-10064	84	15	"	"	PUNCT
easat-10064	84	16	campaign	campaign	NOUN
easat-10064	84	17	across	across	ADP
easat-10064	84	18	various	various	ADJ
easat-10064	84	19	media	medium	NOUN
easat-10064	84	20	channels	channel	NOUN
easat-10064	84	21	,	,	PUNCT
easat-10064	84	22	finding	find	VERB
easat-10064	84	23	strong	strong	ADJ
easat-10064	84	24	brand	brand	NOUN
easat-10064	84	25	recognition	recognition	NOUN
easat-10064	84	26	but	but	CCONJ
easat-10064	84	27	limited	limited	ADJ
easat-10064	84	28	conversion	conversion	NOUN
easat-10064	84	29	measurement	measurement	NOUN
easat-10064	85	1	[	[	X
easat-10064	85	2	37	37	NUM
easat-10064	85	3	]	]	PUNCT
easat-10064	85	4	.	.	PUNCT
easat-10064	86	1	however	however	ADV
easat-10064	86	2	,	,	PUNCT
easat-10064	86	3	their	their	PRON
easat-10064	86	4	research	research	NOUN
easat-10064	86	5	predated	predate	VERB
easat-10064	86	6	the	the	DET
easat-10064	86	7	significant	significant	ADJ
easat-10064	86	8	growth	growth	NOUN
easat-10064	86	9	of	of	ADP
easat-10064	86	10	platforms	platform	NOUN
easat-10064	86	11	like	like	ADP
easat-10064	86	12	tiktok	tiktok	NOUN
easat-10064	86	13	and	and	CCONJ
easat-10064	86	14	the	the	DET
easat-10064	86	15	recent	recent	ADJ
easat-10064	86	16	slogan	slogan	NOUN
easat-10064	86	17	transition	transition	NOUN
easat-10064	86	18	to	to	PART
easat-10064	86	19	"	"	PUNCT
easat-10064	86	20	love	love	VERB
easat-10064	86	21	the	the	DET
easat-10064	86	22	philippines	philippine	NOUN
easat-10064	86	23	.	.	PUNCT
easat-10064	86	24	"	"	PUNCT
easat-10064	87	1	research	research	NOUN
easat-10064	87	2	on	on	ADP
easat-10064	87	3	southeast	southeast	ADJ
easat-10064	87	4	asian	asian	ADJ
easat-10064	87	5	tourism	tourism	NOUN
easat-10064	87	6	marketing	marketing	NOUN
easat-10064	87	7	patterns	pattern	NOUN
easat-10064	87	8	has	have	AUX
easat-10064	87	9	shown	show	VERB
easat-10064	87	10	unique	unique	ADJ
easat-10064	87	11	characteristics	characteristic	NOUN
easat-10064	87	12	compared	compare	VERB
easat-10064	87	13	to	to	ADP
easat-10064	87	14	western	western	ADJ
easat-10064	87	15	tourism	tourism	NOUN
easat-10064	87	16	markets	market	NOUN
easat-10064	87	17	,	,	PUNCT
easat-10064	87	18	particularly	particularly	ADV
easat-10064	87	19	regarding	regard	VERB
easat-10064	87	20	family	family	NOUN
easat-10064	87	21	-	-	PUNCT
easat-10064	87	22	oriented	orient	VERB
easat-10064	87	23	travel	travel	NOUN
easat-10064	87	24	decisions	decision	NOUN
easat-10064	87	25	and	and	CCONJ
easat-10064	87	26	extended	extended	ADJ
easat-10064	87	27	planning	planning	NOUN
easat-10064	87	28	periods	period	NOUN
easat-10064	87	29	[	[	X
easat-10064	87	30	38	38	NUM
easat-10064	87	31	]	]	PUNCT
easat-10064	87	32	.	.	PUNCT
easat-10064	88	1	studies	study	NOUN
easat-10064	88	2	by	by	ADP
easat-10064	88	3	lim	lim	PROPN
easat-10064	88	4	and	and	CCONJ
easat-10064	88	5	wang	wang	PROPN
easat-10064	89	1	[	[	X
easat-10064	89	2	39	39	NUM
easat-10064	89	3	]	]	PUNCT
easat-10064	89	4	demonstrated	demonstrate	VERB
easat-10064	89	5	that	that	SCONJ
easat-10064	89	6	filipino	filipino	PROPN
easat-10064	89	7	travelers	traveler	NOUN
easat-10064	89	8	exhibit	exhibit	VERB
easat-10064	89	9	distinct	distinct	ADJ
easat-10064	89	10	digital	digital	ADJ
easat-10064	89	11	behavior	behavior	NOUN
easat-10064	89	12	patterns	pattern	NOUN
easat-10064	89	13	,	,	PUNCT
easat-10064	89	14	including	include	VERB
easat-10064	89	15	higher	high	ADJ
easat-10064	89	16	reliance	reliance	NOUN
easat-10064	89	17	on	on	ADP
easat-10064	89	18	peer	peer	NOUN
easat-10064	89	19	recommendations	recommendation	NOUN
easat-10064	89	20	and	and	CCONJ
easat-10064	89	21	extended	extend	VERB
easat-10064	89	22	research	research	NOUN
easat-10064	89	23	periods	period	NOUN
easat-10064	89	24	[	[	X
easat-10064	89	25	39	39	NUM
easat-10064	89	26	]	]	PUNCT
easat-10064	89	27	.	.	PUNCT
easat-10064	90	1	however	however	ADV
easat-10064	90	2	,	,	PUNCT
easat-10064	90	3	comprehensive	comprehensive	ADJ
easat-10064	90	4	analysis	analysis	NOUN
easat-10064	90	5	of	of	ADP
easat-10064	90	6	platform	platform	NOUN
easat-10064	90	7	-	-	PUNCT
easat-10064	90	8	specific	specific	ADJ
easat-10064	90	9	effectiveness	effectiveness	NOUN
easat-10064	90	10	for	for	ADP
easat-10064	90	11	philippine	philippine	ADJ
easat-10064	90	12	destinations	destination	NOUN
easat-10064	90	13	remains	remain	VERB
easat-10064	90	14	limited	limited	ADJ
easat-10064	90	15	in	in	ADP
easat-10064	90	16	the	the	DET
easat-10064	90	17	academic	academic	ADJ
easat-10064	90	18	literature	literature	NOUN
easat-10064	90	19	.	.	PUNCT
easat-10064	91	1	2.6	2.6	NUM
easat-10064	91	2	.	.	PUNCT
easat-10064	91	3	research	research	NOUN
easat-10064	91	4	gaps	gap	NOUN
easat-10064	91	5	and	and	CCONJ
easat-10064	91	6	theoretical	theoretical	ADJ
easat-10064	91	7	framework	framework	NOUN
easat-10064	91	8	the	the	DET
easat-10064	91	9	existing	exist	VERB
easat-10064	91	10	literature	literature	NOUN
easat-10064	91	11	reveals	reveal	VERB
easat-10064	91	12	several	several	ADJ
easat-10064	91	13	significant	significant	ADJ
easat-10064	91	14	gaps	gap	NOUN
easat-10064	91	15	in	in	ADP
easat-10064	91	16	understanding	understand	VERB
easat-10064	91	17	multi	multi	ADJ
easat-10064	91	18	-	-	ADJ
easat-10064	91	19	platform	platform	ADJ
easat-10064	91	20	tourism	tourism	NOUN
easat-10064	91	21	ugc	ugc	NOUN
easat-10064	91	22	effectiveness	effectiveness	NOUN
easat-10064	91	23	,	,	PUNCT
easat-10064	91	24	particularly	particularly	ADV
easat-10064	91	25	for	for	ADP
easat-10064	91	26	archipelagic	archipelagic	ADJ
easat-10064	91	27	destinations	destination	NOUN
easat-10064	91	28	[	[	X
easat-10064	91	29	40	40	NUM
easat-10064	91	30	]	]	PUNCT
easat-10064	91	31	.	.	PUNCT
easat-10064	92	1	current	current	ADJ
easat-10064	92	2	research	research	NOUN
easat-10064	92	3	lacks	lack	VERB
easat-10064	92	4	a	a	DET
easat-10064	92	5	comprehensive	comprehensive	ADJ
easat-10064	92	6	analysis	analysis	NOUN
easat-10064	92	7	of	of	ADP
easat-10064	92	8	how	how	SCONJ
easat-10064	92	9	different	different	ADJ
easat-10064	92	10	platforms	platform	NOUN
easat-10064	92	11	contribute	contribute	VERB
easat-10064	92	12	to	to	ADP
easat-10064	92	13	complex	complex	ADJ
easat-10064	92	14	,	,	PUNCT
easat-10064	92	15	multi	multi	ADJ
easat-10064	92	16	-	-	ADJ
easat-10064	92	17	destination	destination	ADJ
easat-10064	92	18	travel	travel	NOUN
easat-10064	92	19	planning	planning	NOUN
easat-10064	92	20	typical	typical	ADJ
easat-10064	92	21	of	of	ADP
easat-10064	92	22	philippine	philippine	ADJ
easat-10064	92	23	tourism	tourism	NOUN
easat-10064	92	24	[	[	X
easat-10064	92	25	41	41	NUM
easat-10064	92	26	]	]	PUNCT
easat-10064	92	27	.	.	PUNCT
easat-10064	93	1	additionally	additionally	ADV
easat-10064	93	2	,	,	PUNCT
easat-10064	93	3	limited	limited	ADJ
easat-10064	93	4	research	research	NOUN
easat-10064	93	5	exists	exist	VERB
easat-10064	93	6	on	on	ADP
easat-10064	93	7	the	the	DET
easat-10064	93	8	impact	impact	NOUN
easat-10064	93	9	of	of	ADP
easat-10064	93	10	1181	1181	NUM
easat-10064	93	11	edelweiss	edelweiss	PROPN
easat-10064	93	12	applied	apply	VERB
easat-10064	93	13	science	science	NOUN
easat-10064	93	14	and	and	CCONJ
easat-10064	93	15	technology	technology	NOUN
easat-10064	93	16	issn	issn	PROPN
easat-10064	93	17	:	:	PUNCT
easat-10064	93	18	2576	2576	NUM
easat-10064	93	19	-	-	SYM
easat-10064	93	20	8484	8484	NUM
easat-10064	93	21	vol	vol	NOUN
easat-10064	93	22	.	.	PROPN
easat-10064	94	1	9	9	NUM
easat-10064	94	2	,	,	PUNCT
easat-10064	94	3	no	no	INTJ
easat-10064	94	4	.	.	NOUN
easat-10064	94	5	9	9	NUM
easat-10064	94	6	:	:	SYM
easat-10064	94	7	1178	1178	NUM
easat-10064	94	8	-	-	SYM
easat-10064	94	9	1198	1198	NUM
easat-10064	94	10	,	,	PUNCT
easat-10064	94	11	2025	2025	NUM
easat-10064	94	12	doi	doi	NOUN
easat-10064	94	13	:	:	PUNCT
easat-10064	94	14	10.55214/2576	10.55214/2576	NUM
easat-10064	94	15	-	-	SYM
easat-10064	94	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	95	1	©	©	ADP
easat-10064	95	2	2025	2025	NUM
easat-10064	95	3	by	by	ADP
easat-10064	95	4	the	the	DET
easat-10064	95	5	authors	author	NOUN
easat-10064	95	6	;	;	PUNCT
easat-10064	95	7	licensee	licensee	PROPN
easat-10064	95	8	learning	learning	PROPN
easat-10064	95	9	gate	gate	PROPN
easat-10064	95	10	official	official	ADJ
easat-10064	95	11	tourism	tourism	NOUN
easat-10064	95	12	slogan	slogan	NOUN
easat-10064	95	13	transitions	transition	NOUN
easat-10064	95	14	on	on	ADP
easat-10064	95	15	user	user	NOUN
easat-10064	95	16	-	-	PUNCT
easat-10064	95	17	generated	generate	VERB
easat-10064	95	18	content	content	NOUN
easat-10064	95	19	effectiveness	effectiveness	NOUN
easat-10064	95	20	and	and	CCONJ
easat-10064	95	21	authenticity	authenticity	NOUN
easat-10064	95	22	perceptions	perception	NOUN
easat-10064	95	23	[	[	X
easat-10064	95	24	42	42	NUM
easat-10064	95	25	]	]	PUNCT
easat-10064	95	26	.	.	PUNCT
easat-10064	96	1	this	this	DET
easat-10064	96	2	study	study	NOUN
easat-10064	96	3	addresses	address	VERB
easat-10064	96	4	these	these	DET
easat-10064	96	5	gaps	gap	NOUN
easat-10064	96	6	by	by	ADP
easat-10064	96	7	providing	provide	VERB
easat-10064	96	8	a	a	DET
easat-10064	96	9	comprehensive	comprehensive	ADJ
easat-10064	96	10	analysis	analysis	NOUN
easat-10064	96	11	of	of	ADP
easat-10064	96	12	platform	platform	NOUN
easat-10064	96	13	-	-	PUNCT
easat-10064	96	14	specific	specific	ADJ
easat-10064	96	15	ugc	ugc	NOUN
easat-10064	96	16	patterns	pattern	NOUN
easat-10064	96	17	for	for	ADP
easat-10064	96	18	philippine	philippine	ADJ
easat-10064	96	19	tourism	tourism	NOUN
easat-10064	96	20	destinations	destination	NOUN
easat-10064	96	21	,	,	PUNCT
easat-10064	96	22	examining	examine	VERB
easat-10064	96	23	both	both	PRON
easat-10064	96	24	content	content	NOUN
easat-10064	96	25	performance	performance	NOUN
easat-10064	96	26	metrics	metric	NOUN
easat-10064	96	27	and	and	CCONJ
easat-10064	96	28	user	user	NOUN
easat-10064	96	29	sentiment	sentiment	NOUN
easat-10064	96	30	analysis	analysis	NOUN
easat-10064	96	31	across	across	ADP
easat-10064	96	32	multiple	multiple	ADJ
easat-10064	96	33	platforms	platform	NOUN
easat-10064	96	34	.	.	PUNCT
easat-10064	97	1	the	the	DET
easat-10064	97	2	research	research	NOUN
easat-10064	97	3	builds	build	VERB
easat-10064	97	4	upon	upon	SCONJ
easat-10064	97	5	established	establish	VERB
easat-10064	97	6	theories	theory	NOUN
easat-10064	97	7	of	of	ADP
easat-10064	97	8	tourism	tourism	NOUN
easat-10064	97	9	marketing	marketing	NOUN
easat-10064	97	10	effectiveness	effectiveness	NOUN
easat-10064	97	11	while	while	SCONJ
easat-10064	97	12	introducing	introduce	VERB
easat-10064	97	13	new	new	ADJ
easat-10064	97	14	frameworks	framework	NOUN
easat-10064	97	15	for	for	ADP
easat-10064	97	16	understanding	understand	VERB
easat-10064	97	17	platform	platform	NOUN
easat-10064	97	18	ecosystem	ecosystem	NOUN
easat-10064	97	19	effects	effect	NOUN
easat-10064	97	20	in	in	ADP
easat-10064	97	21	archipelagic	archipelagic	ADJ
easat-10064	97	22	destination	destination	NOUN
easat-10064	97	23	marketing	marketing	NOUN
easat-10064	97	24	[	[	X
easat-10064	97	25	43	43	NUM
easat-10064	97	26	]	]	PUNCT
easat-10064	97	27	.	.	PUNCT
easat-10064	98	1	3	3	X
easat-10064	98	2	.	.	X
easat-10064	98	3	materials	material	NOUN
easat-10064	98	4	and	and	CCONJ
easat-10064	98	5	method	method	NOUN
easat-10064	98	6	3.1	3.1	NUM
easat-10064	98	7	.	.	PUNCT
easat-10064	99	1	research	research	NOUN
easat-10064	99	2	design	design	NOUN
easat-10064	99	3	this	this	DET
easat-10064	99	4	study	study	NOUN
easat-10064	99	5	employs	employ	VERB
easat-10064	99	6	a	a	DET
easat-10064	99	7	convergent	convergent	ADJ
easat-10064	99	8	mixed	mixed	ADJ
easat-10064	99	9	-	-	PUNCT
easat-10064	99	10	methods	method	NOUN
easat-10064	99	11	design	design	NOUN
easat-10064	99	12	combining	combine	VERB
easat-10064	99	13	quantitative	quantitative	ADJ
easat-10064	99	14	content	content	NOUN
easat-10064	99	15	analysis	analysis	NOUN
easat-10064	99	16	with	with	ADP
easat-10064	99	17	qualitative	qualitative	ADJ
easat-10064	99	18	survey	survey	NOUN
easat-10064	99	19	research	research	NOUN
easat-10064	99	20	to	to	PART
easat-10064	99	21	provide	provide	VERB
easat-10064	99	22	comprehensive	comprehensive	ADJ
easat-10064	99	23	insights	insight	NOUN
easat-10064	99	24	into	into	ADP
easat-10064	99	25	platform	platform	NOUN
easat-10064	99	26	-	-	PUNCT
easat-10064	99	27	specific	specific	ADJ
easat-10064	99	28	ugc	ugc	NOUN
easat-10064	99	29	patterns	pattern	NOUN
easat-10064	99	30	and	and	CCONJ
easat-10064	99	31	their	their	PRON
easat-10064	99	32	tourism	tourism	NOUN
easat-10064	99	33	impact	impact	NOUN
easat-10064	99	34	.	.	PUNCT
easat-10064	100	1	3.2	3.2	NUM
easat-10064	100	2	.	.	PUNCT
easat-10064	100	3	study	study	NOUN
easat-10064	100	4	scope	scope	NOUN
easat-10064	100	5	and	and	CCONJ
easat-10064	100	6	sample	sample	NOUN
easat-10064	100	7	selection	selection	NOUN
easat-10064	100	8	destination	destination	NOUN
easat-10064	100	9	selection	selection	NOUN
easat-10064	100	10	:	:	PUNCT
easat-10064	100	11	five	five	NUM
easat-10064	100	12	philippine	philippine	ADJ
easat-10064	100	13	destinations	destination	NOUN
easat-10064	100	14	were	be	AUX
easat-10064	100	15	selected	select	VERB
easat-10064	100	16	using	use	VERB
easat-10064	100	17	stratified	stratified	ADJ
easat-10064	100	18	sampling	sample	VERB
easat-10064	100	19	to	to	PART
easat-10064	100	20	represent	represent	VERB
easat-10064	100	21	different	different	ADJ
easat-10064	100	22	tourism	tourism	NOUN
easat-10064	100	23	types	type	NOUN
easat-10064	100	24	:	:	PUNCT
easat-10064	100	25	•	•	NUM
easat-10064	100	26	urban	urban	ADJ
easat-10064	100	27	destination	destination	NOUN
easat-10064	100	28	:	:	PUNCT
easat-10064	100	29	manila	manila	PROPN
easat-10064	100	30	,	,	PUNCT
easat-10064	100	31	philippines	philippine	NOUN
easat-10064	100	32	•	•	NOUN
easat-10064	100	33	beach	beach	NOUN
easat-10064	100	34	destination	destination	NOUN
easat-10064	100	35	:	:	PUNCT
easat-10064	100	36	boracay	boracay	NOUN
easat-10064	100	37	,	,	PUNCT
easat-10064	100	38	philippines	philippine	NOUN
easat-10064	100	39	•	•	NOUN
easat-10064	100	40	adventure	adventure	NOUN
easat-10064	100	41	destination	destination	NOUN
easat-10064	100	42	:	:	PUNCT
easat-10064	100	43	palawan	palawan	NOUN
easat-10064	100	44	,	,	PUNCT
easat-10064	100	45	philippines	philippine	NOUN
easat-10064	100	46	•	•	ADP
easat-10064	100	47	cultural	cultural	ADJ
easat-10064	100	48	destination	destination	NOUN
easat-10064	100	49	:	:	PUNCT
easat-10064	100	50	vigan	vigan	NOUN
easat-10064	100	51	,	,	PUNCT
easat-10064	100	52	philippines	philippine	NOUN
easat-10064	100	53	•	•	NUM
easat-10064	100	54	nature	nature	NOUN
easat-10064	100	55	destination	destination	NOUN
easat-10064	100	56	:	:	PUNCT
easat-10064	100	57	bohol	bohol	NOUN
easat-10064	100	58	,	,	PUNCT
easat-10064	100	59	philippines	philippine	NOUN
easat-10064	100	60	platform	platform	NOUN
easat-10064	100	61	selection	selection	NOUN
easat-10064	100	62	:	:	PUNCT
easat-10064	100	63	six	six	NUM
easat-10064	100	64	primary	primary	ADJ
easat-10064	100	65	platforms	platform	NOUN
easat-10064	100	66	chosen	choose	VERB
easat-10064	100	67	based	base	VERB
easat-10064	100	68	on	on	ADP
easat-10064	100	69	tourism	tourism	NOUN
easat-10064	100	70	relevance	relevance	NOUN
easat-10064	100	71	and	and	CCONJ
easat-10064	100	72	data	datum	NOUN
easat-10064	100	73	accessibility	accessibility	NOUN
easat-10064	100	74	:	:	PUNCT
easat-10064	100	75	•	•	NUM
easat-10064	100	76	visual	visual	ADJ
easat-10064	100	77	-	-	PUNCT
easat-10064	100	78	primary	primary	NOUN
easat-10064	100	79	:	:	PUNCT
easat-10064	100	80	instagram	instagram	PROPN
easat-10064	100	81	,	,	PUNCT
easat-10064	100	82	tiktok	tiktok	ADJ
easat-10064	100	83	•	•	NOUN
easat-10064	100	84	video	video	NOUN
easat-10064	100	85	-	-	PUNCT
easat-10064	100	86	focused	focused	ADJ
easat-10064	100	87	:	:	PUNCT
easat-10064	100	88	youtube	youtube	NOUN
easat-10064	100	89	•	•	NUM
easat-10064	100	90	review	review	NOUN
easat-10064	100	91	-	-	PUNCT
easat-10064	100	92	based	base	VERB
easat-10064	100	93	:	:	PUNCT
easat-10064	100	94	google	google	NOUN
easat-10064	100	95	reviews	review	NOUN
easat-10064	100	96	,	,	PUNCT
easat-10064	100	97	tripadvisor	tripadvisor	NOUN
easat-10064	100	98	•	•	NOUN
easat-10064	100	99	long	long	ADJ
easat-10064	100	100	-	-	PUNCT
easat-10064	100	101	form	form	NOUN
easat-10064	100	102	content	content	NOUN
easat-10064	100	103	:	:	PUNCT
easat-10064	100	104	travel	travel	NOUN
easat-10064	100	105	blogs	blog	NOUN
easat-10064	100	106	(	(	PUNCT
easat-10064	100	107	via	via	ADP
easat-10064	100	108	google	google	PROPN
easat-10064	100	109	blog	blog	PROPN
easat-10064	100	110	search	search	PROPN
easat-10064	100	111	)	)	PUNCT
easat-10064	100	112	3.3	3.3	NUM
easat-10064	100	113	.	.	PUNCT
easat-10064	101	1	data	datum	NOUN
easat-10064	101	2	collection	collection	NOUN
easat-10064	101	3	methods	method	NOUN
easat-10064	101	4	phase	phase	NOUN
easat-10064	101	5	1	1	NUM
easat-10064	101	6	:	:	PUNCT
easat-10064	101	7	quantitative	quantitative	ADJ
easat-10064	101	8	content	content	NOUN
easat-10064	101	9	analysis	analysis	NOUN
easat-10064	101	10	(	(	PUNCT
easat-10064	101	11	months	month	NOUN
easat-10064	101	12	1	1	NUM
easat-10064	101	13	-	-	SYM
easat-10064	101	14	12	12	NUM
easat-10064	101	15	)	)	PUNCT
easat-10064	101	16	instagram	instagram	PROPN
easat-10064	101	17	data	data	PROPN
easat-10064	101	18	collection	collection	NOUN
easat-10064	101	19	:	:	PUNCT
easat-10064	101	20	•	•	NUM
easat-10064	101	21	instagram	instagram	PROPN
easat-10064	101	22	basic	basic	ADJ
easat-10064	101	23	display	display	NOUN
easat-10064	101	24	api	api	NOUN
easat-10064	101	25	and	and	CCONJ
easat-10064	101	26	crowdtangle	crowdtangle	VERB
easat-10064	101	27	for	for	ADP
easat-10064	101	28	public	public	ADJ
easat-10064	101	29	posts	post	NOUN
easat-10064	101	30	•	•	NOUN
easat-10064	101	31	search	search	NOUN
easat-10064	101	32	parameters	parameter	NOUN
easat-10064	101	33	:	:	PUNCT
easat-10064	101	34	location	location	NOUN
easat-10064	101	35	tags	tag	NOUN
easat-10064	101	36	,	,	PUNCT
easat-10064	101	37	destination	destination	NOUN
easat-10064	101	38	specific	specific	ADJ
easat-10064	101	39	hashtags	hashtag	NOUN
easat-10064	101	40	(	(	PUNCT
easat-10064	101	41	#	#	SYM
easat-10064	101	42	manila	manila	NOUN
easat-10064	101	43	,	,	PUNCT
easat-10064	101	44	#	#	NOUN
easat-10064	101	45	visitboracay	visitboracay	NOUN
easat-10064	101	46	,	,	PUNCT
easat-10064	101	47	#	#	NOUN
easat-10064	101	48	morefuninthephilippines	morefuninthephilippine	NOUN
easat-10064	101	49	)	)	PUNCT
easat-10064	101	50	•	•	NUM
easat-10064	101	51	metrics	metric	NOUN
easat-10064	101	52	:	:	PUNCT
easat-10064	101	53	post	post	NOUN
easat-10064	101	54	frequency	frequency	NOUN
easat-10064	101	55	,	,	PUNCT
easat-10064	101	56	likes	like	NOUN
easat-10064	101	57	,	,	PUNCT
easat-10064	101	58	comments	comment	NOUN
easat-10064	101	59	,	,	PUNCT
easat-10064	101	60	shares	share	NOUN
easat-10064	101	61	,	,	PUNCT
easat-10064	101	62	story	story	NOUN
easat-10064	101	63	mentions	mention	VERB
easat-10064	101	64	•	•	NOUN
easat-10064	101	65	sample	sample	NOUN
easat-10064	101	66	size	size	NOUN
easat-10064	101	67	:	:	PUNCT
easat-10064	101	68	10,000	10,000	NUM
easat-10064	101	69	posts	post	NOUN
easat-10064	101	70	per	per	ADP
easat-10064	101	71	destination	destination	NOUN
easat-10064	101	72	(	(	PUNCT
easat-10064	101	73	n=50,000	n=50,000	ADP
easat-10064	101	74	total	total	ADJ
easat-10064	101	75	)	)	PUNCT
easat-10064	101	76	tiktok	tiktok	ADJ
easat-10064	101	77	data	datum	NOUN
easat-10064	101	78	collection	collection	NOUN
easat-10064	101	79	:	:	PUNCT
easat-10064	101	80	•	•	NUM
easat-10064	101	81	tiktok	tiktok	ADJ
easat-10064	101	82	research	research	NOUN
easat-10064	101	83	api	api	NOUN
easat-10064	101	84	and	and	CCONJ
easat-10064	101	85	manual	manual	ADJ
easat-10064	101	86	verification	verification	NOUN
easat-10064	101	87	•	•	NUM
easat-10064	101	88	search	search	NOUN
easat-10064	101	89	parameters	parameter	NOUN
easat-10064	101	90	:	:	PUNCT
easat-10064	101	91	location	location	NOUN
easat-10064	101	92	effects	effect	NOUN
easat-10064	101	93	,	,	PUNCT
easat-10064	101	94	destination	destination	NOUN
easat-10064	101	95	hashtags	hashtag	NOUN
easat-10064	101	96	,	,	PUNCT
easat-10064	101	97	trending	trend	VERB
easat-10064	101	98	sounds	sound	NOUN
easat-10064	101	99	•	•	NOUN
easat-10064	101	100	metrics	metric	NOUN
easat-10064	101	101	:	:	PUNCT
easat-10064	101	102	views	view	NOUN
easat-10064	101	103	,	,	PUNCT
easat-10064	101	104	likes	like	NOUN
easat-10064	101	105	,	,	PUNCT
easat-10064	101	106	shares	share	NOUN
easat-10064	101	107	,	,	PUNCT
easat-10064	101	108	comments	comment	NOUN
easat-10064	101	109	,	,	PUNCT
easat-10064	101	110	video	video	NOUN
easat-10064	101	111	completion	completion	NOUN
easat-10064	101	112	rates	rate	NOUN
easat-10064	101	113	•	•	NOUN
easat-10064	101	114	sample	sample	NOUN
easat-10064	101	115	size	size	NOUN
easat-10064	101	116	:	:	PUNCT
easat-10064	101	117	5,000	5,000	NUM
easat-10064	101	118	videos	video	NOUN
easat-10064	101	119	per	per	ADP
easat-10064	101	120	destination	destination	NOUN
easat-10064	101	121	(	(	PUNCT
easat-10064	101	122	n=25,000	n=25,000	X
easat-10064	101	123	total	total	NOUN
easat-10064	101	124	)	)	PUNCT
easat-10064	101	125	youtube	youtube	NOUN
easat-10064	101	126	data	datum	NOUN
easat-10064	101	127	collection	collection	NOUN
easat-10064	101	128	:	:	PUNCT
easat-10064	101	129	•	•	NUM
easat-10064	101	130	youtube	youtube	NOUN
easat-10064	101	131	data	data	PROPN
easat-10064	101	132	api	api	PROPN
easat-10064	101	133	v3	v3	PROPN
easat-10064	101	134	•	•	NUM
easat-10064	101	135	search	search	NOUN
easat-10064	101	136	parameters	parameter	NOUN
easat-10064	101	137	:	:	PUNCT
easat-10064	101	138	"	"	PUNCT
easat-10064	101	139	travel	travel	VERB
easat-10064	101	140	to	to	ADP
easat-10064	101	141	[	[	X
easat-10064	101	142	destination	destination	NOUN
easat-10064	101	143	]	]	PUNCT
easat-10064	101	144	"	"	PUNCT
easat-10064	101	145	,	,	PUNCT
easat-10064	101	146	"	"	PUNCT
easat-10064	101	147	[	[	X
easat-10064	101	148	destination	destination	NOUN
easat-10064	101	149	]	]	PUNCT
easat-10064	101	150	vlog	vlog	NOUN
easat-10064	101	151	"	"	PUNCT
easat-10064	101	152	,	,	PUNCT
easat-10064	101	153	"	"	PUNCT
easat-10064	101	154	[	[	X
easat-10064	101	155	destination	destination	NOUN
easat-10064	101	156	]	]	PUNCT
easat-10064	101	157	guide	guide	NOUN
easat-10064	101	158	"	"	PUNCT
easat-10064	101	159	,	,	PUNCT
easat-10064	101	160	1182	1182	NUM
easat-10064	101	161	edelweiss	edelweiss	PROPN
easat-10064	101	162	applied	apply	VERB
easat-10064	101	163	science	science	NOUN
easat-10064	101	164	and	and	CCONJ
easat-10064	101	165	technology	technology	NOUN
easat-10064	101	166	issn	issn	PROPN
easat-10064	101	167	:	:	PUNCT
easat-10064	101	168	2576	2576	NUM
easat-10064	101	169	-	-	SYM
easat-10064	101	170	8484	8484	NUM
easat-10064	101	171	vol	vol	NOUN
easat-10064	101	172	.	.	PROPN
easat-10064	102	1	9	9	NUM
easat-10064	102	2	,	,	PUNCT
easat-10064	102	3	no	no	INTJ
easat-10064	102	4	.	.	NOUN
easat-10064	102	5	9	9	NUM
easat-10064	102	6	:	:	SYM
easat-10064	102	7	1178	1178	NUM
easat-10064	102	8	-	-	SYM
easat-10064	102	9	1198	1198	NUM
easat-10064	102	10	,	,	PUNCT
easat-10064	102	11	2025	2025	NUM
easat-10064	102	12	doi	doi	NOUN
easat-10064	102	13	:	:	PUNCT
easat-10064	102	14	10.55214/2576	10.55214/2576	NUM
easat-10064	102	15	-	-	SYM
easat-10064	102	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	103	1	©	©	ADP
easat-10064	103	2	2025	2025	NUM
easat-10064	103	3	by	by	ADP
easat-10064	103	4	the	the	DET
easat-10064	103	5	authors	author	NOUN
easat-10064	103	6	;	;	PUNCT
easat-10064	103	7	licensee	licensee	PROPN
easat-10064	103	8	learning	learning	NOUN
easat-10064	103	9	gate	gate	NOUN
easat-10064	103	10	"	"	PUNCT
easat-10064	103	11	philippines	philippines	PROPN
easat-10064	103	12	travel	travel	VERB
easat-10064	103	13	"	"	PUNCT
easat-10064	103	14	•	•	NUM
easat-10064	103	15	metrics	metric	NOUN
easat-10064	103	16	:	:	PUNCT
easat-10064	103	17	views	view	NOUN
easat-10064	103	18	,	,	PUNCT
easat-10064	103	19	likes	like	NOUN
easat-10064	103	20	,	,	PUNCT
easat-10064	103	21	comments	comment	NOUN
easat-10064	103	22	,	,	PUNCT
easat-10064	103	23	subscriber	subscriber	NOUN
easat-10064	103	24	growth	growth	NOUN
easat-10064	103	25	,	,	PUNCT
easat-10064	103	26	watch	watch	VERB
easat-10064	103	27	time	time	NOUN
easat-10064	103	28	•	•	NUM
easat-10064	103	29	sample	sample	NOUN
easat-10064	103	30	size	size	NOUN
easat-10064	103	31	:	:	PUNCT
easat-10064	103	32	1,000	1,000	NUM
easat-10064	103	33	videos	video	NOUN
easat-10064	103	34	per	per	ADP
easat-10064	103	35	destination	destination	NOUN
easat-10064	103	36	(	(	PUNCT
easat-10064	103	37	n=5,000	n=5,000	NOUN
easat-10064	103	38	total	total	ADJ
easat-10064	103	39	)	)	PUNCT
easat-10064	103	40	google	google	PROPN
easat-10064	103	41	reviews	review	NOUN
easat-10064	103	42	collection	collection	NOUN
easat-10064	103	43	:	:	PUNCT
easat-10064	103	44	•	•	NUM
easat-10064	103	45	google	google	PROPN
easat-10064	103	46	places	place	NOUN
easat-10064	103	47	api	api	NOUN
easat-10064	103	48	and	and	CCONJ
easat-10064	103	49	web	web	NOUN
easat-10064	103	50	scraping	scraping	NOUN
easat-10064	103	51	(	(	PUNCT
easat-10064	103	52	compliance	compliance	NOUN
easat-10064	103	53	verified	verify	VERB
easat-10064	103	54	)	)	PUNCT
easat-10064	103	55	•	•	NUM
easat-10064	103	56	focus	focus	NOUN
easat-10064	103	57	:	:	PUNCT
easat-10064	103	58	hotels	hotel	NOUN
easat-10064	103	59	,	,	PUNCT
easat-10064	103	60	restaurants	restaurant	NOUN
easat-10064	103	61	,	,	PUNCT
easat-10064	103	62	attractions	attraction	NOUN
easat-10064	103	63	in	in	ADP
easat-10064	103	64	destination	destination	NOUN
easat-10064	103	65	areas	area	NOUN
easat-10064	103	66	•	•	NOUN
easat-10064	103	67	metrics	metric	NOUN
easat-10064	103	68	:	:	PUNCT
easat-10064	103	69	review	review	NOUN
easat-10064	103	70	frequency	frequency	NOUN
easat-10064	103	71	,	,	PUNCT
easat-10064	103	72	ratings	rating	NOUN
easat-10064	103	73	,	,	PUNCT
easat-10064	103	74	photo	photo	NOUN
easat-10064	103	75	uploads	upload	NOUN
easat-10064	103	76	,	,	PUNCT
easat-10064	103	77	review	review	VERB
easat-10064	103	78	length	length	NOUN
easat-10064	103	79	•	•	NUM
easat-10064	103	80	sample	sample	NOUN
easat-10064	103	81	size	size	NOUN
easat-10064	103	82	:	:	PUNCT
easat-10064	103	83	2,000	2,000	NUM
easat-10064	103	84	reviews	review	NOUN
easat-10064	103	85	per	per	ADP
easat-10064	103	86	destination	destination	NOUN
easat-10064	103	87	(	(	PUNCT
easat-10064	103	88	n=10,000	n=10,000	ADP
easat-10064	103	89	total	total	ADJ
easat-10064	103	90	)	)	PUNCT
easat-10064	103	91	tripadvisor	tripadvisor	PROPN
easat-10064	103	92	data	data	PROPN
easat-10064	103	93	collection	collection	NOUN
easat-10064	103	94	:	:	PUNCT
easat-10064	103	95	•	•	NOUN
easat-10064	103	96	web	web	NOUN
easat-10064	103	97	scraping	scrape	VERB
easat-10064	103	98	using	use	VERB
easat-10064	103	99	beautifulsoup	beautifulsoup	NOUN
easat-10064	103	100	(	(	PUNCT
easat-10064	103	101	terms	term	NOUN
easat-10064	103	102	of	of	ADP
easat-10064	103	103	service	service	NOUN
easat-10064	103	104	compliant	compliant	NOUN
easat-10064	103	105	)	)	PUNCT
easat-10064	103	106	•	•	NUM
easat-10064	103	107	focus	focus	NOUN
easat-10064	103	108	:	:	PUNCT
easat-10064	103	109	same	same	ADJ
easat-10064	103	110	business	business	NOUN
easat-10064	103	111	categories	category	NOUN
easat-10064	103	112	as	as	ADP
easat-10064	103	113	google	google	PROPN
easat-10064	103	114	reviews	review	NOUN
easat-10064	104	1	•	•	NOUN
easat-10064	104	2	metrics	metric	NOUN
easat-10064	104	3	:	:	PUNCT
easat-10064	104	4	review	review	VERB
easat-10064	104	5	patterns	pattern	NOUN
easat-10064	104	6	,	,	PUNCT
easat-10064	104	7	traveler	traveler	NOUN
easat-10064	104	8	types	type	NOUN
easat-10064	104	9	,	,	PUNCT
easat-10064	104	10	seasonal	seasonal	ADJ
easat-10064	104	11	trends	trend	NOUN
easat-10064	104	12	•	•	NOUN
easat-10064	104	13	sample	sample	NOUN
easat-10064	104	14	size	size	NOUN
easat-10064	104	15	:	:	PUNCT
easat-10064	104	16	2,000	2,000	NUM
easat-10064	104	17	reviews	review	NOUN
easat-10064	104	18	per	per	ADP
easat-10064	104	19	destination	destination	NOUN
easat-10064	104	20	(	(	PUNCT
easat-10064	104	21	n=10,000	n=10,000	ADP
easat-10064	104	22	total	total	ADJ
easat-10064	104	23	)	)	PUNCT
easat-10064	104	24	travel	travel	NOUN
easat-10064	104	25	blog	blog	NOUN
easat-10064	104	26	analysis	analysis	NOUN
easat-10064	104	27	:	:	PUNCT
easat-10064	104	28	•	•	NUM
easat-10064	104	29	google	google	PROPN
easat-10064	104	30	blog	blog	NOUN
easat-10064	104	31	search	search	NOUN
easat-10064	104	32	api	api	NOUN
easat-10064	104	33	and	and	CCONJ
easat-10064	104	34	manual	manual	ADJ
easat-10064	104	35	curation	curation	NOUN
easat-10064	104	36	•	•	NOUN
easat-10064	104	37	search	search	NOUN
easat-10064	104	38	parameters	parameter	NOUN
easat-10064	104	39	:	:	PUNCT
easat-10064	104	40	destination	destination	NOUN
easat-10064	104	41	name	name	NOUN
easat-10064	104	42	+	+	CCONJ
easat-10064	104	43	"	"	PUNCT
easat-10064	104	44	travel	travel	NOUN
easat-10064	104	45	"	"	PUNCT
easat-10064	104	46	,	,	PUNCT
easat-10064	104	47	"	"	PUNCT
easat-10064	104	48	visit	visit	NOUN
easat-10064	104	49	"	"	PUNCT
easat-10064	104	50	,	,	PUNCT
easat-10064	104	51	"	"	PUNCT
easat-10064	104	52	guide	guide	VERB
easat-10064	104	53	"	"	PUNCT
easat-10064	104	54	•	•	NUM
easat-10064	104	55	metrics	metric	NOUN
easat-10064	104	56	:	:	PUNCT
easat-10064	104	57	post	post	NOUN
easat-10064	104	58	engagement	engagement	NOUN
easat-10064	104	59	,	,	PUNCT
easat-10064	104	60	social	social	ADJ
easat-10064	104	61	shares	share	NOUN
easat-10064	104	62	,	,	PUNCT
easat-10064	104	63	comment	comment	NOUN
easat-10064	104	64	patterns	pattern	NOUN
easat-10064	104	65	•	•	NUM
easat-10064	104	66	sample	sample	NOUN
easat-10064	104	67	size	size	NOUN
easat-10064	104	68	:	:	PUNCT
easat-10064	104	69	500	500	NUM
easat-10064	104	70	blog	blog	NOUN
easat-10064	104	71	posts	post	NOUN
easat-10064	104	72	per	per	ADP
easat-10064	104	73	destination	destination	NOUN
easat-10064	104	74	(	(	PUNCT
easat-10064	104	75	n=2,500	n=2,500	NOUN
easat-10064	104	76	total	total	ADJ
easat-10064	104	77	)	)	PUNCT
easat-10064	104	78	phase	phase	NOUN
easat-10064	104	79	2	2	NUM
easat-10064	104	80	:	:	PUNCT
easat-10064	104	81	survey	survey	NOUN
easat-10064	104	82	research	research	NOUN
easat-10064	104	83	(	(	PUNCT
easat-10064	104	84	month	month	NOUN
easat-10064	104	85	6	6	NUM
easat-10064	104	86	-	-	SYM
easat-10064	104	87	8)	8)	NUM
easat-10064	104	88	traveler	traveler	NOUN
easat-10064	104	89	survey	survey	NOUN
easat-10064	104	90	(	(	PUNCT
easat-10064	104	91	n=1,200	n=1,200	PROPN
easat-10064	104	92	):	):	PUNCT
easat-10064	104	93	•	•	NUM
easat-10064	104	94	stratified	stratify	VERB
easat-10064	104	95	random	random	ADJ
easat-10064	104	96	sampling	sampling	NOUN
easat-10064	104	97	across	across	ADP
easat-10064	104	98	age	age	NOUN
easat-10064	104	99	groups	group	NOUN
easat-10064	104	100	(	(	PUNCT
easat-10064	104	101	18	18	NUM
easat-10064	104	102	-	-	SYM
easat-10064	104	103	65	65	NUM
easat-10064	104	104	+	+	NOUN
easat-10064	104	105	)	)	PUNCT
easat-10064	104	106	•	•	PRON
easat-10064	104	107	distribution	distribution	NOUN
easat-10064	104	108	:	:	PUNCT
easat-10064	104	109	online	online	ADJ
easat-10064	104	110	panels	panel	NOUN
easat-10064	104	111	,	,	PUNCT
easat-10064	104	112	social	social	ADJ
easat-10064	104	113	media	medium	NOUN
easat-10064	104	114	recruitment	recruitment	NOUN
easat-10064	104	115	,	,	PUNCT
easat-10064	104	116	travel	travel	NOUN
easat-10064	104	117	forums	forum	NOUN
easat-10064	104	118	•	•	ADP
easat-10064	104	119	topics	topic	NOUN
easat-10064	104	120	:	:	PUNCT
easat-10064	104	121	platform	platform	NOUN
easat-10064	104	122	usage	usage	NOUN
easat-10064	104	123	for	for	ADP
easat-10064	104	124	trip	trip	NOUN
easat-10064	104	125	planning	planning	NOUN
easat-10064	104	126	,	,	PUNCT
easat-10064	104	127	content	content	NOUN
easat-10064	104	128	influence	influence	NOUN
easat-10064	104	129	on	on	ADP
easat-10064	104	130	decisions	decision	NOUN
easat-10064	104	131	,	,	PUNCT
easat-10064	104	132	booking	booking	NOUN
easat-10064	104	133	behaviors	behavior	NOUN
easat-10064	104	134	,	,	PUNCT
easat-10064	104	135	department	department	NOUN
easat-10064	104	136	of	of	ADP
easat-10064	104	137	tourism	tourism	NOUN
easat-10064	104	138	slogan	slogan	NOUN
easat-10064	104	139	recognition	recognition	NOUN
easat-10064	104	140	,	,	PUNCT
easat-10064	104	141	ugc	ugc	PROPN
easat-10064	104	142	authenticity	authenticity	NOUN
easat-10064	104	143	vs.	vs.	ADP
easat-10064	104	144	official	official	ADJ
easat-10064	104	145	marketing	marketing	NOUN
easat-10064	104	146	impact	impact	NOUN
easat-10064	104	147	content	content	NOUN
easat-10064	104	148	creator	creator	NOUN
easat-10064	104	149	survey	survey	NOUN
easat-10064	104	150	(	(	PUNCT
easat-10064	104	151	n=150	n=150	NUM
easat-10064	104	152	):	):	PUNCT
easat-10064	104	153	•	•	X
easat-10064	104	154	purposive	purposive	ADJ
easat-10064	104	155	sampling	sampling	NOUN
easat-10064	104	156	of	of	ADP
easat-10064	104	157	travel	travel	NOUN
easat-10064	104	158	content	content	NOUN
easat-10064	104	159	creators	creator	NOUN
easat-10064	104	160	across	across	ADP
easat-10064	104	161	platforms	platform	NOUN
easat-10064	104	162	•	•	ADP
easat-10064	104	163	minimum	minimum	NOUN
easat-10064	104	164	follower	follower	NOUN
easat-10064	104	165	requirements	requirement	NOUN
easat-10064	104	166	:	:	PUNCT
easat-10064	104	167	1k+	1k+	NUM
easat-10064	104	168	(	(	PUNCT
easat-10064	104	169	micro	micro	NOUN
easat-10064	104	170	-	-	NOUN
easat-10064	104	171	influencers	influencer	NOUN
easat-10064	104	172	to	to	AUX
easat-10064	104	173	macro	macro	NOUN
easat-10064	104	174	-	-	NOUN
easat-10064	104	175	influencers	influencer	NOUN
easat-10064	104	176	)	)	PUNCT
easat-10064	104	177	•	•	NUM
easat-10064	104	178	topics	topic	NOUN
easat-10064	104	179	:	:	PUNCT
easat-10064	104	180	platform	platform	NOUN
easat-10064	104	181	preferences	preference	NOUN
easat-10064	104	182	,	,	PUNCT
easat-10064	104	183	audience	audience	NOUN
easat-10064	104	184	engagement	engagement	NOUN
easat-10064	104	185	,	,	PUNCT
easat-10064	104	186	monetization	monetization	NOUN
easat-10064	104	187	patterns	pattern	NOUN
easat-10064	104	188	,	,	PUNCT
easat-10064	104	189	use	use	NOUN
easat-10064	104	190	of	of	ADP
easat-10064	104	191	official	official	ADJ
easat-10064	104	192	tourism	tourism	NOUN
easat-10064	104	193	slogans	slogan	NOUN
easat-10064	104	194	vs.	vs.	ADP
easat-10064	104	195	organic	organic	ADJ
easat-10064	104	196	content	content	NOUN
easat-10064	104	197	creation	creation	NOUN
easat-10064	104	198	tourism	tourism	NOUN
easat-10064	104	199	professional	professional	ADJ
easat-10064	104	200	survey	survey	NOUN
easat-10064	104	201	(	(	PUNCT
easat-10064	104	202	n=75	n=75	PROPN
easat-10064	104	203	):	):	PUNCT
easat-10064	104	204	•	•	NUM
easat-10064	104	205	targeted	target	VERB
easat-10064	104	206	sampling	sampling	NOUN
easat-10064	104	207	of	of	ADP
easat-10064	104	208	philippine	philippine	ADJ
easat-10064	104	209	destination	destination	NOUN
easat-10064	104	210	marketing	marketing	NOUN
easat-10064	104	211	organizations	organization	NOUN
easat-10064	104	212	(	(	PUNCT
easat-10064	104	213	dmos	dmos	PROPN
easat-10064	104	214	)	)	PUNCT
easat-10064	104	215	,	,	PUNCT
easat-10064	104	216	department	department	NOUN
easat-10064	104	217	of	of	ADP
easat-10064	104	218	tourism	tourism	NOUN
easat-10064	104	219	regional	regional	ADJ
easat-10064	104	220	offices	office	NOUN
easat-10064	104	221	,	,	PUNCT
easat-10064	104	222	and	and	CCONJ
easat-10064	104	223	local	local	ADJ
easat-10064	104	224	government	government	NOUN
easat-10064	104	225	tourism	tourism	NOUN
easat-10064	104	226	units	unit	NOUN
easat-10064	104	227	•	•	NOUN
easat-10064	104	228	role	role	NOUN
easat-10064	104	229	requirements	requirement	NOUN
easat-10064	104	230	:	:	PUNCT
easat-10064	104	231	marketing	marketing	NOUN
easat-10064	104	232	managers	manager	NOUN
easat-10064	104	233	,	,	PUNCT
easat-10064	104	234	digital	digital	ADJ
easat-10064	104	235	strategy	strategy	NOUN
easat-10064	104	236	professionals	professional	NOUN
easat-10064	104	237	,	,	PUNCT
easat-10064	104	238	tourism	tourism	NOUN
easat-10064	104	239	officers	officer	NOUN
easat-10064	104	240	•	•	ADP
easat-10064	104	241	topics	topic	NOUN
easat-10064	104	242	:	:	PUNCT
easat-10064	104	243	platform	platform	NOUN
easat-10064	104	244	effectiveness	effectiveness	NOUN
easat-10064	104	245	,	,	PUNCT
easat-10064	104	246	budget	budget	NOUN
easat-10064	104	247	allocation	allocation	NOUN
easat-10064	104	248	,	,	PUNCT
easat-10064	104	249	roi	roi	NOUN
easat-10064	104	250	measurement	measurement	NOUN
easat-10064	104	251	for	for	ADP
easat-10064	104	252	philippine	philippine	ADJ
easat-10064	104	253	tourism	tourism	NOUN
easat-10064	104	254	3.4	3.4	NUM
easat-10064	104	255	.	.	PUNCT
easat-10064	105	1	data	datum	NOUN
easat-10064	105	2	analysis	analysis	NOUN
easat-10064	105	3	plan	plan	NOUN
easat-10064	105	4	3.4.1	3.4.1	NUM
easat-10064	105	5	.	.	PUNCT
easat-10064	106	1	quantitative	quantitative	ADJ
easat-10064	106	2	analysis	analysis	NOUN
easat-10064	106	3	•	•	ADP
easat-10064	106	4	descriptive	descriptive	ADJ
easat-10064	106	5	statistics	statistic	NOUN
easat-10064	106	6	:	:	PUNCT
easat-10064	106	7	platform	platform	NOUN
easat-10064	106	8	comparison	comparison	NOUN
easat-10064	106	9	of	of	ADP
easat-10064	106	10	engagement	engagement	NOUN
easat-10064	106	11	rates	rate	NOUN
easat-10064	106	12	,	,	PUNCT
easat-10064	106	13	content	content	NOUN
easat-10064	106	14	volume	volume	NOUN
easat-10064	106	15	,	,	PUNCT
easat-10064	106	16	posting	post	VERB
easat-10064	106	17	patterns	pattern	NOUN
easat-10064	106	18	•	•	NOUN
easat-10064	106	19	correlation	correlation	NOUN
easat-10064	106	20	analysis	analysis	NOUN
easat-10064	106	21	:	:	PUNCT
easat-10064	106	22	relationship	relationship	NOUN
easat-10064	106	23	between	between	ADP
easat-10064	106	24	ugc	ugc	NOUN
easat-10064	106	25	metrics	metric	NOUN
easat-10064	106	26	and	and	CCONJ
easat-10064	106	27	tourism	tourism	NOUN
easat-10064	106	28	indicators	indicator	NOUN
easat-10064	106	29	(	(	PUNCT
easat-10064	106	30	visitor	visitor	NOUN
easat-10064	106	31	arrivals	arrival	NOUN
easat-10064	106	32	,	,	PUNCT
easat-10064	106	33	1183	1183	NUM
easat-10064	106	34	edelweiss	edelweiss	PROPN
easat-10064	106	35	applied	apply	VERB
easat-10064	106	36	science	science	NOUN
easat-10064	106	37	and	and	CCONJ
easat-10064	106	38	technology	technology	NOUN
easat-10064	106	39	issn	issn	PROPN
easat-10064	106	40	:	:	PUNCT
easat-10064	106	41	2576	2576	NUM
easat-10064	106	42	-	-	SYM
easat-10064	106	43	8484	8484	NUM
easat-10064	106	44	vol	vol	NOUN
easat-10064	106	45	.	.	PROPN
easat-10064	107	1	9	9	NUM
easat-10064	107	2	,	,	PUNCT
easat-10064	107	3	no	no	INTJ
easat-10064	107	4	.	.	NOUN
easat-10064	107	5	9	9	NUM
easat-10064	107	6	:	:	SYM
easat-10064	107	7	1178	1178	NUM
easat-10064	107	8	-	-	SYM
easat-10064	107	9	1198	1198	NUM
easat-10064	107	10	,	,	PUNCT
easat-10064	107	11	2025	2025	NUM
easat-10064	107	12	doi	doi	NOUN
easat-10064	107	13	:	:	PUNCT
easat-10064	107	14	10.55214/2576	10.55214/2576	NUM
easat-10064	107	15	-	-	SYM
easat-10064	107	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	108	1	©	©	ADP
easat-10064	108	2	2025	2025	NUM
easat-10064	108	3	by	by	ADP
easat-10064	108	4	the	the	DET
easat-10064	108	5	authors	author	NOUN
easat-10064	108	6	;	;	PUNCT
easat-10064	108	7	licensee	licensee	PROPN
easat-10064	108	8	learning	learning	NOUN
easat-10064	108	9	gate	gate	PROPN
easat-10064	108	10	hotel	hotel	NOUN
easat-10064	108	11	bookings	booking	NOUN
easat-10064	108	12	)	)	PUNCT
easat-10064	108	13	•	•	NUM
easat-10064	108	14	time	time	NOUN
easat-10064	108	15	series	series	PROPN
easat-10064	108	16	analysis	analysis	NOUN
easat-10064	108	17	:	:	PUNCT
easat-10064	108	18	seasonal	seasonal	ADJ
easat-10064	108	19	patterns	pattern	NOUN
easat-10064	108	20	and	and	CCONJ
easat-10064	108	21	viral	viral	ADJ
easat-10064	108	22	content	content	NOUN
easat-10064	108	23	impact	impact	NOUN
easat-10064	108	24	across	across	ADP
easat-10064	108	25	platforms	platform	NOUN
easat-10064	108	26	•	•	NUM
easat-10064	108	27	sentiment	sentiment	NOUN
easat-10064	108	28	analysis	analysis	NOUN
easat-10064	108	29	:	:	PUNCT
easat-10064	108	30	automated	automate	VERB
easat-10064	108	31	sentiment	sentiment	NOUN
easat-10064	108	32	scoring	score	VERB
easat-10064	108	33	using	use	VERB
easat-10064	108	34	vader	vader	NOUN
easat-10064	108	35	and	and	CCONJ
easat-10064	108	36	textblob	textblob	NOUN
easat-10064	108	37	libraries	library	NOUN
easat-10064	108	38	•	•	ADP
easat-10064	108	39	opinion	opinion	NOUN
easat-10064	108	40	mining	mining	NOUN
easat-10064	108	41	:	:	PUNCT
easat-10064	108	42	deep	deep	ADJ
easat-10064	108	43	analysis	analysis	NOUN
easat-10064	108	44	of	of	ADP
easat-10064	108	45	user	user	NOUN
easat-10064	108	46	comments	comment	NOUN
easat-10064	108	47	using	use	VERB
easat-10064	108	48	aspect	aspect	NOUN
easat-10064	108	49	-	-	PUNCT
easat-10064	108	50	based	base	VERB
easat-10064	108	51	sentiment	sentiment	NOUN
easat-10064	108	52	analysis	analysis	NOUN
easat-10064	108	53	to	to	PART
easat-10064	108	54	identify	identify	VERB
easat-10064	108	55	specific	specific	ADJ
easat-10064	108	56	tourism	tourism	NOUN
easat-10064	108	57	elements	element	NOUN
easat-10064	108	58	(	(	PUNCT
easat-10064	108	59	accommodation	accommodation	NOUN
easat-10064	108	60	,	,	PUNCT
easat-10064	108	61	food	food	NOUN
easat-10064	108	62	,	,	PUNCT
easat-10064	108	63	activities	activity	NOUN
easat-10064	108	64	,	,	PUNCT
easat-10064	108	65	transportation	transportation	NOUN
easat-10064	108	66	)	)	PUNCT
easat-10064	108	67	•	•	NOUN
easat-10064	108	68	comment	comment	NOUN
easat-10064	108	69	-	-	PUNCT
easat-10064	108	70	content	content	NOUN
easat-10064	108	71	correlation	correlation	NOUN
easat-10064	108	72	:	:	PUNCT
easat-10064	108	73	analysis	analysis	NOUN
easat-10064	108	74	of	of	ADP
easat-10064	108	75	sentiment	sentiment	NOUN
easat-10064	108	76	alignment	alignment	NOUN
easat-10064	108	77	between	between	ADP
easat-10064	108	78	original	original	ADJ
easat-10064	108	79	ugc	ugc	NOUN
easat-10064	108	80	and	and	CCONJ
easat-10064	108	81	user	user	NOUN
easat-10064	108	82	responses	response	VERB
easat-10064	108	83	3.4.2	3.4.2	NUM
easat-10064	108	84	.	.	PUNCT
easat-10064	109	1	qualitative	qualitative	ADJ
easat-10064	109	2	analysis	analysis	NOUN
easat-10064	109	3	•	•	PRON
easat-10064	109	4	thematic	thematic	ADJ
easat-10064	109	5	analysis	analysis	NOUN
easat-10064	109	6	:	:	PUNCT
easat-10064	109	7	survey	survey	NOUN
easat-10064	109	8	responses	response	NOUN
easat-10064	109	9	coded	code	VERB
easat-10064	109	10	using	use	VERB
easat-10064	109	11	inductive	inductive	ADJ
easat-10064	109	12	approach	approach	NOUN
easat-10064	109	13	•	•	NUM
easat-10064	109	14	content	content	NOUN
easat-10064	109	15	categorization	categorization	NOUN
easat-10064	109	16	:	:	PUNCT
easat-10064	109	17	ugc	ugc	PROPN
easat-10064	109	18	classified	classify	VERB
easat-10064	109	19	by	by	ADP
easat-10064	109	20	content	content	NOUN
easat-10064	109	21	type	type	NOUN
easat-10064	109	22	,	,	PUNCT
easat-10064	109	23	authenticity	authenticity	NOUN
easat-10064	109	24	markers	marker	NOUN
easat-10064	109	25	,	,	PUNCT
easat-10064	109	26	platform	platform	NOUN
easat-10064	109	27	-	-	PUNCT
easat-10064	109	28	specific	specific	ADJ
easat-10064	109	29	features	feature	NOUN
easat-10064	109	30	•	•	VERB
easat-10064	109	31	cross	cross	ADJ
easat-10064	109	32	-	-	ADJ
easat-10064	109	33	platform	platform	ADJ
easat-10064	109	34	content	content	NOUN
easat-10064	109	35	mapping	mapping	NOUN
easat-10064	109	36	:	:	PUNCT
easat-10064	109	37	tracking	track	VERB
easat-10064	109	38	how	how	SCONJ
easat-10064	109	39	content	content	NOUN
easat-10064	109	40	migrates	migrate	VERB
easat-10064	109	41	and	and	CCONJ
easat-10064	109	42	transforms	transform	VERB
easat-10064	109	43	across	across	ADP
easat-10064	109	44	platforms	platform	NOUN
easat-10064	109	45	•	•	NOUN
easat-10064	109	46	opinion	opinion	NOUN
easat-10064	109	47	analysis	analysis	NOUN
easat-10064	109	48	framework	framework	NOUN
easat-10064	109	49	:	:	PUNCT
easat-10064	109	50	•	•	NOUN
easat-10064	109	51	aspect	aspect	NOUN
easat-10064	109	52	-	-	PUNCT
easat-10064	109	53	based	base	VERB
easat-10064	109	54	sentiment	sentiment	NOUN
easat-10064	109	55	analysis	analysis	NOUN
easat-10064	109	56	(	(	PUNCT
easat-10064	109	57	absa	absa	NOUN
easat-10064	109	58	)	)	PUNCT
easat-10064	109	59	to	to	PART
easat-10064	109	60	identify	identify	VERB
easat-10064	109	61	sentiment	sentiment	NOUN
easat-10064	109	62	toward	toward	ADP
easat-10064	109	63	specific	specific	ADJ
easat-10064	109	64	tourism	tourism	NOUN
easat-10064	109	65	components	component	NOUN
easat-10064	110	1	•	•	NOUN
easat-10064	110	2	comment	comment	NOUN
easat-10064	110	3	-	-	PUNCT
easat-10064	110	4	to	to	ADP
easat-10064	110	5	-	-	PUNCT
easat-10064	110	6	content	content	NOUN
easat-10064	110	7	sentiment	sentiment	NOUN
easat-10064	110	8	correlation	correlation	NOUN
easat-10064	110	9	analysis	analysis	NOUN
easat-10064	110	10	•	•	NOUN
easat-10064	110	11	user	user	NOUN
easat-10064	110	12	account	account	NOUN
easat-10064	110	13	credibility	credibility	NOUN
easat-10064	110	14	scoring	score	VERB
easat-10064	110	15	based	base	VERB
easat-10064	110	16	on	on	ADP
easat-10064	110	17	posting	post	VERB
easat-10064	110	18	history	history	NOUN
easat-10064	110	19	and	and	CCONJ
easat-10064	110	20	engagement	engagement	NOUN
easat-10064	110	21	patterns	pattern	NOUN
easat-10064	110	22	•	•	ADP
easat-10064	110	23	emotional	emotional	ADJ
easat-10064	110	24	trajectory	trajectory	NOUN
easat-10064	110	25	mapping	mapping	NOUN
easat-10064	110	26	in	in	ADP
easat-10064	110	27	comment	comment	NOUN
easat-10064	110	28	threads	thread	NOUN
easat-10064	110	29	to	to	PART
easat-10064	110	30	understand	understand	VERB
easat-10064	110	31	opinion	opinion	NOUN
easat-10064	110	32	evolution	evolution	NOUN
easat-10064	110	33	3.4.3	3.4.3	X
easat-10064	110	34	.	.	PUNCT
easat-10064	110	35	validation	validation	NOUN
easat-10064	110	36	and	and	CCONJ
easat-10064	110	37	reliability	reliability	NOUN
easat-10064	110	38	measures	measure	NOUN
easat-10064	110	39	•	•	ADP
easat-10064	110	40	inter	inter	ADJ
easat-10064	110	41	-	-	ADJ
easat-10064	110	42	rater	rater	ADJ
easat-10064	110	43	reliability	reliability	NOUN
easat-10064	110	44	:	:	PUNCT
easat-10064	110	45	two	two	NUM
easat-10064	110	46	researchers	researcher	NOUN
easat-10064	110	47	independently	independently	ADV
easat-10064	110	48	code	code	VERB
easat-10064	110	49	20	20	NUM
easat-10064	110	50	%	%	NOUN
easat-10064	110	51	of	of	ADP
easat-10064	110	52	content	content	NOUN
easat-10064	110	53	(	(	PUNCT
easat-10064	110	54	cohen	cohen	PROPN
easat-10064	110	55	's	's	PART
easat-10064	110	56	kappa	kappa	PROPN
easat-10064	110	57	target	target	PROPN
easat-10064	110	58	:	:	PUNCT
easat-10064	110	59	>	>	X
easat-10064	110	60	0.8	0.8	NUM
easat-10064	110	61	)	)	PUNCT
easat-10064	110	62	•	•	NUM
easat-10064	110	63	data	datum	NOUN
easat-10064	110	64	triangulation	triangulation	NOUN
easat-10064	110	65	:	:	PUNCT
easat-10064	110	66	cross	cross	NOUN
easat-10064	110	67	-	-	NOUN
easat-10064	110	68	verification	verification	NOUN
easat-10064	110	69	of	of	ADP
easat-10064	110	70	findings	finding	NOUN
easat-10064	110	71	across	across	ADP
easat-10064	110	72	quantitative	quantitative	ADJ
easat-10064	110	73	and	and	CCONJ
easat-10064	110	74	qualitative	qualitative	ADJ
easat-10064	110	75	data	datum	NOUN
easat-10064	110	76	sources	source	NOUN
easat-10064	110	77	•	•	NOUN
easat-10064	110	78	member	member	NOUN
easat-10064	110	79	checking	checking	NOUN
easat-10064	110	80	:	:	PUNCT
easat-10064	110	81	survey	survey	NOUN
easat-10064	110	82	findings	finding	NOUN
easat-10064	110	83	validated	validate	VERB
easat-10064	110	84	with	with	ADP
easat-10064	110	85	subset	subset	NOUN
easat-10064	110	86	of	of	ADP
easat-10064	110	87	respondents	respondent	NOUN
easat-10064	110	88	•	•	PRON
easat-10064	110	89	platform	platform	NOUN
easat-10064	110	90	verification	verification	NOUN
easat-10064	110	91	:	:	PUNCT
easat-10064	110	92	api	api	PROPN
easat-10064	110	93	data	data	PROPN
easat-10064	110	94	cross	cros	VERB
easat-10064	110	95	-	-	VERB
easat-10064	110	96	checked	check	VERB
easat-10064	110	97	with	with	ADP
easat-10064	110	98	manual	manual	ADJ
easat-10064	110	99	verification	verification	NOUN
easat-10064	110	100	for	for	ADP
easat-10064	110	101	accuracy	accuracy	NOUN
easat-10064	110	102	3.4.4	3.4.4	NUM
easat-10064	110	103	.	.	PUNCT
easat-10064	111	1	ethical	ethical	ADJ
easat-10064	111	2	considerations	consideration	NOUN
easat-10064	111	3	•	•	NUM
easat-10064	111	4	privacy	privacy	NOUN
easat-10064	111	5	protection	protection	NOUN
easat-10064	111	6	:	:	PUNCT
easat-10064	111	7	only	only	ADV
easat-10064	111	8	public	public	ADJ
easat-10064	111	9	posts	post	NOUN
easat-10064	111	10	analyzed	analyze	VERB
easat-10064	111	11	,	,	PUNCT
easat-10064	111	12	user	user	NOUN
easat-10064	111	13	identities	identity	NOUN
easat-10064	111	14	anonymized	anonymize	VERB
easat-10064	111	15	•	•	NUM
easat-10064	111	16	platform	platform	NOUN
easat-10064	111	17	compliance	compliance	NOUN
easat-10064	111	18	:	:	PUNCT
easat-10064	111	19	all	all	DET
easat-10064	111	20	data	data	NOUN
easat-10064	111	21	collection	collection	NOUN
easat-10064	111	22	follows	follow	VERB
easat-10064	111	23	platform	platform	NOUN
easat-10064	111	24	terms	term	NOUN
easat-10064	111	25	of	of	ADP
easat-10064	111	26	service	service	NOUN
easat-10064	111	27	•	•	NUM
easat-10064	111	28	irb	irb	NOUN
easat-10064	111	29	approval	approval	NOUN
easat-10064	111	30	:	:	PUNCT
easat-10064	111	31	study	study	NOUN
easat-10064	111	32	approved	approve	VERB
easat-10064	111	33	by	by	ADP
easat-10064	111	34	institutional	institutional	ADJ
easat-10064	111	35	review	review	NOUN
easat-10064	111	36	board	board	NOUN
easat-10064	111	37	•	•	ADV
easat-10064	111	38	informed	informed	ADJ
easat-10064	111	39	consent	consent	NOUN
easat-10064	111	40	:	:	PUNCT
easat-10064	111	41	survey	survey	NOUN
easat-10064	111	42	participants	participant	NOUN
easat-10064	111	43	provided	provide	VERB
easat-10064	111	44	informed	informed	ADJ
easat-10064	111	45	consent	consent	NOUN
easat-10064	111	46	•	•	NUM
easat-10064	111	47	data	datum	NOUN
easat-10064	111	48	security	security	NOUN
easat-10064	111	49	:	:	PUNCT
easat-10064	111	50	all	all	DET
easat-10064	111	51	data	datum	NOUN
easat-10064	111	52	stored	store	VERB
easat-10064	111	53	on	on	ADP
easat-10064	111	54	encrypted	encrypt	VERB
easat-10064	111	55	servers	server	NOUN
easat-10064	111	56	with	with	ADP
easat-10064	111	57	access	access	NOUN
easat-10064	111	58	controls	control	VERB
easat-10064	111	59	3.5	3.5	NUM
easat-10064	111	60	.	.	PUNCT
easat-10064	112	1	limitations	limitation	NOUN
easat-10064	112	2	•	•	NUM
easat-10064	112	3	platform	platform	NOUN
easat-10064	112	4	algorithm	algorithm	NOUN
easat-10064	112	5	changes	change	NOUN
easat-10064	112	6	:	:	PUNCT
easat-10064	112	7	potential	potential	ADJ
easat-10064	112	8	impact	impact	NOUN
easat-10064	112	9	on	on	ADP
easat-10064	112	10	content	content	NOUN
easat-10064	112	11	visibility	visibility	NOUN
easat-10064	112	12	during	during	ADP
easat-10064	112	13	study	study	NOUN
easat-10064	112	14	period	period	NOUN
easat-10064	112	15	•	•	NOUN
easat-10064	112	16	sampling	sample	VERB
easat-10064	112	17	bias	bias	NOUN
easat-10064	112	18	:	:	PUNCT
easat-10064	112	19	english	english	ADJ
easat-10064	112	20	-	-	PUNCT
easat-10064	112	21	language	language	NOUN
easat-10064	112	22	content	content	NOUN
easat-10064	112	23	prioritized	prioritize	VERB
easat-10064	112	24	due	due	ADP
easat-10064	112	25	to	to	ADP
easat-10064	112	26	analysis	analysis	NOUN
easat-10064	112	27	capabilities	capability	NOUN
easat-10064	112	28	•	•	ADP
easat-10064	112	29	temporal	temporal	ADJ
easat-10064	112	30	limitations	limitation	NOUN
easat-10064	112	31	:	:	PUNCT
easat-10064	112	32	12	12	NUM
easat-10064	112	33	-	-	PUNCT
easat-10064	112	34	month	month	NOUN
easat-10064	112	35	period	period	NOUN
easat-10064	112	36	may	may	AUX
easat-10064	112	37	not	not	PART
easat-10064	112	38	capture	capture	VERB
easat-10064	112	39	long	long	ADJ
easat-10064	112	40	-	-	PUNCT
easat-10064	112	41	term	term	NOUN
easat-10064	112	42	trends	trend	NOUN
easat-10064	112	43	•	•	ADP
easat-10064	112	44	geographic	geographic	ADJ
easat-10064	112	45	scope	scope	NOUN
easat-10064	112	46	:	:	PUNCT
easat-10064	112	47	five	five	NUM
easat-10064	112	48	destinations	destination	NOUN
easat-10064	112	49	may	may	AUX
easat-10064	112	50	not	not	PART
easat-10064	112	51	represent	represent	VERB
easat-10064	112	52	global	global	ADJ
easat-10064	112	53	tourism	tourism	NOUN
easat-10064	112	54	patterns	pattern	NOUN
easat-10064	112	55	4	4	NUM
easat-10064	112	56	.	.	NOUN
easat-10064	112	57	results	result	NOUN
easat-10064	112	58	and	and	CCONJ
easat-10064	112	59	discussion	discussion	NOUN
easat-10064	112	60	4.1	4.1	NUM
easat-10064	112	61	.	.	PUNCT
easat-10064	113	1	platform	platform	NOUN
easat-10064	113	2	-	-	PUNCT
easat-10064	113	3	specific	specific	ADJ
easat-10064	113	4	ugc	ugc	NOUN
easat-10064	113	5	performance	performance	NOUN
easat-10064	113	6	analysis	analysis	NOUN
easat-10064	113	7	instagram	instagram	PROPN
easat-10064	113	8	performance	performance	NOUN
easat-10064	113	9	metrics	metric	NOUN
easat-10064	113	10	:	:	PUNCT
easat-10064	113	11	instagram	instagram	PROPN
easat-10064	113	12	generated	generate	VERB
easat-10064	113	13	the	the	DET
easat-10064	113	14	highest	high	ADJ
easat-10064	113	15	volume	volume	NOUN
easat-10064	113	16	of	of	ADP
easat-10064	113	17	philippine	philippine	ADJ
easat-10064	113	18	tourism	tourism	NOUN
easat-10064	113	19	ugc	ugc	NOUN
easat-10064	113	20	(	(	PUNCT
easat-10064	113	21	45	45	NUM
easat-10064	113	22	%	%	NOUN
easat-10064	113	23	of	of	ADP
easat-10064	113	24	total	total	ADJ
easat-10064	113	25	content	content	NOUN
easat-10064	113	26	,	,	PUNCT
easat-10064	113	27	n=22,500	n=22,500	NOUN
easat-10064	113	28	)	)	PUNCT
easat-10064	113	29	,	,	PUNCT
easat-10064	113	30	but	but	CCONJ
easat-10064	113	31	demonstrated	demonstrate	VERB
easat-10064	113	32	declining	decline	VERB
easat-10064	113	33	influence	influence	NOUN
easat-10064	113	34	on	on	ADP
easat-10064	113	35	actual	actual	ADJ
easat-10064	113	36	booking	booking	NOUN
easat-10064	113	37	behaviors	behavior	NOUN
easat-10064	113	38	.	.	PUNCT
easat-10064	114	1	average	average	ADJ
easat-10064	114	2	engagement	engagement	NOUN
easat-10064	114	3	rates	rate	NOUN
easat-10064	114	4	varied	vary	VERB
easat-10064	114	5	significantly	significantly	ADV
easat-10064	114	6	by	by	ADP
easat-10064	114	7	destination	destination	NOUN
easat-10064	114	8	:	:	PUNCT
easat-10064	114	9	manila	manila	PROPN
easat-10064	114	10	(	(	PUNCT
easat-10064	114	11	3.8	3.8	NUM
easat-10064	114	12	%	%	NOUN
easat-10064	114	13	)	)	PUNCT
easat-10064	114	14	,	,	PUNCT
easat-10064	114	15	boracay	boracay	NOUN
easat-10064	114	16	(	(	PUNCT
easat-10064	114	17	8.4	8.4	NUM
easat-10064	114	18	%	%	NOUN
easat-10064	114	19	)	)	PUNCT
easat-10064	114	20	,	,	PUNCT
easat-10064	114	21	1184	1184	NUM
easat-10064	114	22	edelweiss	edelweiss	PROPN
easat-10064	114	23	applied	apply	VERB
easat-10064	114	24	science	science	NOUN
easat-10064	114	25	and	and	CCONJ
easat-10064	114	26	technology	technology	NOUN
easat-10064	114	27	issn	issn	PROPN
easat-10064	114	28	:	:	PUNCT
easat-10064	114	29	2576	2576	NUM
easat-10064	114	30	-	-	SYM
easat-10064	114	31	8484	8484	NUM
easat-10064	114	32	vol	vol	NOUN
easat-10064	114	33	.	.	PROPN
easat-10064	115	1	9	9	NUM
easat-10064	115	2	,	,	PUNCT
easat-10064	115	3	no	no	INTJ
easat-10064	115	4	.	.	NOUN
easat-10064	115	5	9	9	NUM
easat-10064	115	6	:	:	SYM
easat-10064	115	7	1178	1178	NUM
easat-10064	115	8	-	-	SYM
easat-10064	115	9	1198	1198	NUM
easat-10064	115	10	,	,	PUNCT
easat-10064	115	11	2025	2025	NUM
easat-10064	115	12	doi	doi	NOUN
easat-10064	115	13	:	:	PUNCT
easat-10064	115	14	10.55214/2576	10.55214/2576	NUM
easat-10064	115	15	-	-	SYM
easat-10064	115	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	116	1	©	©	ADP
easat-10064	116	2	2025	2025	NUM
easat-10064	116	3	by	by	ADP
easat-10064	116	4	the	the	DET
easat-10064	116	5	authors	author	NOUN
easat-10064	116	6	;	;	PUNCT
easat-10064	116	7	licensee	licensee	PROPN
easat-10064	116	8	learning	learn	VERB
easat-10064	116	9	gate	gate	NOUN
easat-10064	116	10	palawan	palawan	NOUN
easat-10064	116	11	(	(	PUNCT
easat-10064	116	12	7.2	7.2	NUM
easat-10064	116	13	%	%	NOUN
easat-10064	116	14	)	)	PUNCT
easat-10064	116	15	,	,	PUNCT
easat-10064	116	16	vigan	vigan	NOUN
easat-10064	116	17	(	(	PUNCT
easat-10064	116	18	4.1	4.1	NUM
easat-10064	116	19	%	%	NOUN
easat-10064	116	20	)	)	PUNCT
easat-10064	116	21	,	,	PUNCT
easat-10064	116	22	and	and	CCONJ
easat-10064	116	23	bohol	bohol	NOUN
easat-10064	116	24	(	(	PUNCT
easat-10064	116	25	6.3	6.3	NUM
easat-10064	116	26	%	%	NOUN
easat-10064	116	27	)	)	PUNCT
easat-10064	116	28	.	.	PUNCT
easat-10064	117	1	peak	peak	NOUN
easat-10064	117	2	posting	posting	NOUN
easat-10064	117	3	occurred	occur	VERB
easat-10064	117	4	during	during	ADP
easat-10064	117	5	golden	golden	ADJ
easat-10064	117	6	hour	hour	NOUN
easat-10064	117	7	times	time	NOUN
easat-10064	117	8	and	and	CCONJ
easat-10064	117	9	sunset	sunset	NOUN
easat-10064	117	10	periods	period	NOUN
easat-10064	117	11	,	,	PUNCT
easat-10064	117	12	with	with	ADP
easat-10064	117	13	weekend	weekend	NOUN
easat-10064	117	14	posts	post	NOUN
easat-10064	117	15	receiving	receive	VERB
easat-10064	117	16	23	23	NUM
easat-10064	117	17	%	%	NOUN
easat-10064	117	18	higher	high	ADJ
easat-10064	117	19	engagement	engagement	NOUN
easat-10064	117	20	than	than	ADP
easat-10064	117	21	weekday	weekday	NOUN
easat-10064	117	22	content	content	NOUN
easat-10064	117	23	.	.	PUNCT
easat-10064	118	1	the	the	DET
easat-10064	118	2	hashtag	hashtag	NOUN
easat-10064	118	3	#	#	NOUN
easat-10064	118	4	morefuninthephilippines	morefuninthephilippine	NOUN
easat-10064	118	5	appeared	appear	VERB
easat-10064	118	6	in	in	ADP
easat-10064	118	7	34	34	NUM
easat-10064	118	8	%	%	NOUN
easat-10064	118	9	of	of	ADP
easat-10064	118	10	posts	post	NOUN
easat-10064	118	11	,	,	PUNCT
easat-10064	118	12	while	while	SCONJ
easat-10064	118	13	destination	destination	NOUN
easat-10064	118	14	-	-	PUNCT
easat-10064	118	15	specific	specific	ADJ
easat-10064	118	16	hashtags	hashtag	NOUN
easat-10064	118	17	like	like	ADP
easat-10064	118	18	#	#	SYM
easat-10064	118	19	boracaylife	boracaylife	NOUN
easat-10064	118	20	and	and	CCONJ
easat-10064	118	21	#	#	SYM
easat-10064	118	22	palawanparadise	palawanparadise	NOUN
easat-10064	118	23	showed	show	VERB
easat-10064	118	24	higher	high	ADJ
easat-10064	118	25	local	local	ADJ
easat-10064	118	26	engagement	engagement	NOUN
easat-10064	118	27	.	.	PUNCT
easat-10064	119	1	table	table	NOUN
easat-10064	119	2	1	1	NUM
easat-10064	119	3	.	.	PUNCT
easat-10064	120	1	instagram	instagram	PROPN
easat-10064	120	2	performance	performance	NOUN
easat-10064	120	3	metrics	metric	NOUN
easat-10064	120	4	by	by	ADP
easat-10064	120	5	philippine	philippine	ADJ
easat-10064	120	6	destination	destination	NOUN
easat-10064	120	7	.	.	PUNCT
easat-10064	121	1	destination	destination	NOUN
easat-10064	121	2	posts	post	NOUN
easat-10064	121	3	(	(	PUNCT
easat-10064	121	4	n	n	CCONJ
easat-10064	121	5	)	)	PUNCT
easat-10064	121	6	avg	avg	PROPN
easat-10064	121	7	.	.	PROPN
easat-10064	121	8	engagement	engagement	PROPN
easat-10064	121	9	rate	rate	NOUN
easat-10064	121	10	peak	peak	NOUN
easat-10064	121	11	posting	posting	NOUN
easat-10064	121	12	time	time	NOUN
easat-10064	121	13	top	top	ADJ
easat-10064	121	14	hashtags	hashtag	NOUN
easat-10064	121	15	manila	manila	PROPN
easat-10064	121	16	4,500	4,500	NUM
easat-10064	121	17	3.8	3.8	NUM
easat-10064	121	18	%	%	NOUN
easat-10064	121	19	6	6	NUM
easat-10064	121	20	-	-	SYM
easat-10064	121	21	8	8	NUM
easat-10064	121	22	pm	pm	NOUN
easat-10064	121	23	#	#	NOUN
easat-10064	121	24	manila	manila	NOUN
easat-10064	121	25	,	,	PUNCT
easat-10064	121	26	#	#	NOUN
easat-10064	121	27	bgc	bgc	NOUN
easat-10064	121	28	,	,	PUNCT
easat-10064	121	29	#	#	SYM
easat-10064	121	30	makati	makati	PROPN
easat-10064	121	31	boracay	boracay	NOUN
easat-10064	121	32	4,500	4,500	NUM
easat-10064	121	33	8.4	8.4	NUM
easat-10064	121	34	%	%	NOUN
easat-10064	121	35	5	5	NUM
easat-10064	121	36	-	-	SYM
easat-10064	121	37	7	7	NUM
easat-10064	121	38	pm	pm	NOUN
easat-10064	121	39	#	#	NOUN
easat-10064	121	40	boracay	boracay	NOUN
easat-10064	121	41	,	,	PUNCT
easat-10064	121	42	#	#	ADV
easat-10064	121	43	whitebeach	whitebeach	NOUN
easat-10064	121	44	,	,	PUNCT
easat-10064	121	45	#	#	SYM
easat-10064	121	46	sunset	sunset	NOUN
easat-10064	121	47	palawan	palawan	NOUN
easat-10064	121	48	4,500	4,500	NUM
easat-10064	121	49	7.2	7.2	NUM
easat-10064	121	50	%	%	NOUN
easat-10064	121	51	6	6	NUM
easat-10064	121	52	-	-	SYM
easat-10064	121	53	8	8	NUM
easat-10064	121	54	am	am	NOUN
easat-10064	121	55	,	,	PUNCT
easat-10064	121	56	6	6	NUM
easat-10064	121	57	-	-	SYM
easat-10064	121	58	7	7	NUM
easat-10064	121	59	pm	pm	NOUN
easat-10064	121	60	#	#	NOUN
easat-10064	121	61	palawan	palawan	NOUN
easat-10064	121	62	,	,	PUNCT
easat-10064	121	63	#	#	ADV
easat-10064	121	64	elnido	elnido	ADJ
easat-10064	121	65	,	,	PUNCT
easat-10064	121	66	#	#	SYM
easat-10064	121	67	underground	underground	NOUN
easat-10064	121	68	vigan	vigan	NOUN
easat-10064	121	69	4,500	4,500	NUM
easat-10064	121	70	4.1	4.1	NUM
easat-10064	121	71	%	%	NOUN
easat-10064	121	72	4	4	NUM
easat-10064	121	73	-	-	SYM
easat-10064	121	74	6	6	NUM
easat-10064	121	75	pm	pm	NOUN
easat-10064	121	76	#	#	NOUN
easat-10064	121	77	vigan	vigan	NOUN
easat-10064	121	78	,	,	PUNCT
easat-10064	121	79	#	#	SYM
easat-10064	121	80	heritage	heritage	NOUN
easat-10064	121	81	,	,	PUNCT
easat-10064	121	82	#	#	PUNCT
easat-10064	121	83	kalesa	kalesa	VERB
easat-10064	121	84	bohol	bohol	NOUN
easat-10064	121	85	4,500	4,500	NUM
easat-10064	121	86	6.3	6.3	NUM
easat-10064	121	87	%	%	NOUN
easat-10064	121	88	5	5	NUM
easat-10064	121	89	-	-	SYM
easat-10064	121	90	7	7	NUM
easat-10064	121	91	pm	pm	NOUN
easat-10064	121	92	#	#	NOUN
easat-10064	121	93	bohol	bohol	NOUN
easat-10064	121	94	,	,	PUNCT
easat-10064	121	95	#	#	NOUN
easat-10064	121	96	chocolatehills	chocolatehill	NOUN
easat-10064	121	97	,	,	PUNCT
easat-10064	121	98	#	#	SYM
easat-10064	121	99	tarsier	tarsier	ADJ
easat-10064	121	100	figure	figure	NOUN
easat-10064	121	101	1	1	NUM
easat-10064	121	102	.	.	NOUN
easat-10064	121	103	caption	caption	NOUN
easat-10064	121	104	of	of	ADP
easat-10064	121	105	the	the	DET
easat-10064	121	106	figure	figure	NOUN
easat-10064	121	107	.	.	PUNCT
easat-10064	122	1	opinion	opinion	NOUN
easat-10064	122	2	analysis	analysis	NOUN
easat-10064	122	3	results	result	NOUN
easat-10064	122	4	:	:	PUNCT
easat-10064	122	5	comment	comment	NOUN
easat-10064	122	6	sentiment	sentiment	NOUN
easat-10064	122	7	analysis	analysis	NOUN
easat-10064	122	8	revealed	reveal	VERB
easat-10064	122	9	platform	platform	NOUN
easat-10064	122	10	-	-	PUNCT
easat-10064	122	11	specific	specific	ADJ
easat-10064	122	12	patterns	pattern	NOUN
easat-10064	122	13	for	for	ADP
easat-10064	122	14	philippine	philippine	ADJ
easat-10064	122	15	destinations	destination	NOUN
easat-10064	122	16	.	.	PUNCT
easat-10064	123	1	while	while	SCONJ
easat-10064	123	2	78	78	NUM
easat-10064	123	3	%	%	NOUN
easat-10064	123	4	of	of	ADP
easat-10064	123	5	instagram	instagram	PROPN
easat-10064	123	6	comments	comment	NOUN
easat-10064	123	7	about	about	ADP
easat-10064	123	8	boracay	boracay	NOUN
easat-10064	123	9	and	and	CCONJ
easat-10064	123	10	palawan	palawan	NOUN
easat-10064	123	11	expressed	express	VERB
easat-10064	123	12	positive	positive	ADJ
easat-10064	123	13	visual	visual	ADJ
easat-10064	123	14	sentiment	sentiment	NOUN
easat-10064	123	15	(	(	PUNCT
easat-10064	123	16	"	"	PUNCT
easat-10064	123	17	stunning	stunning	ADJ
easat-10064	123	18	sunset	sunset	NOUN
easat-10064	123	19	,	,	PUNCT
easat-10064	123	20	"	"	PUNCT
easat-10064	123	21	"	"	PUNCT
easat-10064	123	22	paradise	paradise	PROPN
easat-10064	123	23	found	find	VERB
easat-10064	123	24	"	"	PUNCT
easat-10064	123	25	)	)	PUNCT
easat-10064	123	26	,	,	PUNCT
easat-10064	123	27	only	only	ADV
easat-10064	123	28	28	28	NUM
easat-10064	123	29	%	%	NOUN
easat-10064	123	30	included	include	VERB
easat-10064	123	31	actionable	actionable	ADJ
easat-10064	123	32	travel	travel	NOUN
easat-10064	123	33	intentions	intention	NOUN
easat-10064	123	34	.	.	PUNCT
easat-10064	124	1	manila	manila	PROPN
easat-10064	124	2	content	content	PROPN
easat-10064	124	3	generated	generate	VERB
easat-10064	124	4	more	more	ADV
easat-10064	124	5	practical	practical	ADJ
easat-10064	124	6	comments	comment	NOUN
easat-10064	124	7	but	but	CCONJ
easat-10064	124	8	lower	low	ADJ
easat-10064	124	9	overall	overall	ADJ
easat-10064	124	10	engagement	engagement	NOUN
easat-10064	124	11	.	.	PUNCT
easat-10064	125	1	the	the	DET
easat-10064	125	2	sentiment	sentiment	NOUN
easat-10064	125	3	-	-	PUNCT
easat-10064	125	4	to	to	ADP
easat-10064	125	5	-	-	PUNCT
easat-10064	125	6	action	action	NOUN
easat-10064	125	7	conversion	conversion	NOUN
easat-10064	125	8	rate	rate	NOUN
easat-10064	125	9	averaged	average	VERB
easat-10064	125	10	14	14	NUM
easat-10064	125	11	%	%	NOUN
easat-10064	125	12	across	across	ADP
easat-10064	125	13	all	all	DET
easat-10064	125	14	philippine	philippine	ADJ
easat-10064	125	15	destinations	destination	NOUN
easat-10064	125	16	,	,	PUNCT
easat-10064	125	17	with	with	ADP
easat-10064	125	18	boracay	boracay	NOUN
easat-10064	125	19	showing	show	VERB
easat-10064	125	20	the	the	DET
easat-10064	125	21	highest	high	ADJ
easat-10064	125	22	conversion	conversion	NOUN
easat-10064	125	23	at	at	ADP
easat-10064	125	24	18	18	NUM
easat-10064	125	25	%	%	NOUN
easat-10064	125	26	.	.	PUNCT
easat-10064	126	1	tiktok	tiktok	ADJ
easat-10064	126	2	engagement	engagement	NOUN
easat-10064	126	3	patterns	pattern	NOUN
easat-10064	126	4	:	:	PUNCT
easat-10064	126	5	tiktok	tiktok	ADJ
easat-10064	126	6	videos	video	NOUN
easat-10064	126	7	about	about	ADP
easat-10064	126	8	philippine	philippine	ADJ
easat-10064	126	9	destinations	destination	NOUN
easat-10064	126	10	achieved	achieve	VERB
easat-10064	126	11	remarkable	remarkable	ADJ
easat-10064	126	12	reach	reach	NOUN
easat-10064	126	13	,	,	PUNCT
easat-10064	126	14	with	with	ADP
easat-10064	126	15	an	an	DET
easat-10064	126	16	average	average	NOUN
easat-10064	126	17	of	of	ADP
easat-10064	126	18	623,000	623,000	NUM
easat-10064	126	19	views	view	NOUN
easat-10064	126	20	per	per	ADP
easat-10064	126	21	travel	travel	NOUN
easat-10064	126	22	-	-	PUNCT
easat-10064	126	23	related	relate	VERB
easat-10064	126	24	video	video	NOUN
easat-10064	126	25	.	.	PUNCT
easat-10064	127	1	boracay	boracay	PROPN
easat-10064	127	2	content	content	PROPN
easat-10064	127	3	performed	perform	VERB
easat-10064	127	4	exceptionally	exceptionally	ADV
easat-10064	127	5	well	well	ADV
easat-10064	127	6	(	(	PUNCT
easat-10064	127	7	1.4	1.4	NUM
easat-10064	127	8	m	m	PROPN
easat-10064	127	9	average	average	ADJ
easat-10064	127	10	views	view	NOUN
easat-10064	127	11	)	)	PUNCT
easat-10064	127	12	,	,	PUNCT
easat-10064	127	13	followed	follow	VERB
easat-10064	127	14	by	by	ADP
easat-10064	127	15	palawan	palawan	NOUN
easat-10064	127	16	(	(	PUNCT
easat-10064	127	17	892,000	892,000	NUM
easat-10064	127	18	)	)	PUNCT
easat-10064	127	19	,	,	PUNCT
easat-10064	127	20	while	while	SCONJ
easat-10064	127	21	manila	manila	PROPN
easat-10064	127	22	content	content	PROPN
easat-10064	127	23	1185	1185	NUM
easat-10064	127	24	edelweiss	edelweiss	PROPN
easat-10064	127	25	applied	apply	VERB
easat-10064	127	26	science	science	NOUN
easat-10064	127	27	and	and	CCONJ
easat-10064	127	28	technology	technology	NOUN
easat-10064	127	29	issn	issn	PROPN
easat-10064	127	30	:	:	PUNCT
easat-10064	127	31	2576	2576	NUM
easat-10064	127	32	-	-	SYM
easat-10064	127	33	8484	8484	NUM
easat-10064	127	34	vol	vol	NOUN
easat-10064	127	35	.	.	PROPN
easat-10064	128	1	9	9	NUM
easat-10064	128	2	,	,	PUNCT
easat-10064	128	3	no	no	INTJ
easat-10064	128	4	.	.	NOUN
easat-10064	128	5	9	9	NUM
easat-10064	128	6	:	:	SYM
easat-10064	128	7	1178	1178	NUM
easat-10064	128	8	-	-	SYM
easat-10064	128	9	1198	1198	NUM
easat-10064	128	10	,	,	PUNCT
easat-10064	128	11	2025	2025	NUM
easat-10064	128	12	doi	doi	NOUN
easat-10064	128	13	:	:	PUNCT
easat-10064	128	14	10.55214/2576	10.55214/2576	NUM
easat-10064	128	15	-	-	SYM
easat-10064	128	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	129	1	©	©	ADP
easat-10064	129	2	2025	2025	NUM
easat-10064	129	3	by	by	ADP
easat-10064	129	4	the	the	DET
easat-10064	129	5	authors	author	NOUN
easat-10064	129	6	;	;	PUNCT
easat-10064	129	7	licensee	licensee	PROPN
easat-10064	129	8	learning	learn	VERB
easat-10064	129	9	gate	gate	NOUN
easat-10064	129	10	struggled	struggle	VERB
easat-10064	129	11	with	with	ADP
easat-10064	129	12	lower	low	ADJ
easat-10064	129	13	engagement	engagement	NOUN
easat-10064	129	14	(	(	PUNCT
easat-10064	129	15	287,000	287,000	NUM
easat-10064	129	16	average	average	ADJ
easat-10064	129	17	views	view	NOUN
easat-10064	129	18	)	)	PUNCT
easat-10064	129	19	.	.	PUNCT
easat-10064	130	1	video	video	NOUN
easat-10064	130	2	completion	completion	NOUN
easat-10064	130	3	rates	rate	NOUN
easat-10064	130	4	were	be	AUX
easat-10064	130	5	highest	high	ADJ
easat-10064	130	6	for	for	ADP
easat-10064	130	7	bohol	bohol	NOUN
easat-10064	130	8	tarsier	tarsier	PROPN
easat-10064	130	9	content	content	NOUN
easat-10064	130	10	(	(	PUNCT
easat-10064	130	11	82	82	NUM
easat-10064	130	12	%	%	NOUN
easat-10064	130	13	completion	completion	NOUN
easat-10064	130	14	)	)	PUNCT
easat-10064	130	15	and	and	CCONJ
easat-10064	130	16	vigan	vigan	PROPN
easat-10064	130	17	cultural	cultural	ADJ
easat-10064	130	18	content	content	NOUN
easat-10064	130	19	(	(	PUNCT
easat-10064	130	20	76	76	NUM
easat-10064	130	21	%	%	NOUN
easat-10064	130	22	completion	completion	NOUN
easat-10064	130	23	)	)	PUNCT
easat-10064	130	24	.	.	PUNCT
easat-10064	131	1	table	table	NOUN
easat-10064	131	2	2	2	NUM
easat-10064	131	3	.	.	X
easat-10064	131	4	tiktok	tiktok	ADJ
easat-10064	131	5	performance	performance	NOUN
easat-10064	131	6	metrics	metric	NOUN
easat-10064	131	7	by	by	ADP
easat-10064	131	8	philippine	philippine	ADJ
easat-10064	131	9	destination	destination	NOUN
easat-10064	131	10	.	.	PUNCT
easat-10064	132	1	destination	destination	NOUN
easat-10064	132	2	videos	video	NOUN
easat-10064	132	3	(	(	PUNCT
easat-10064	132	4	n	n	CCONJ
easat-10064	132	5	)	)	PUNCT
easat-10064	132	6	avg	avg	PROPN
easat-10064	132	7	.	.	PROPN
easat-10064	132	8	views	view	VERB
easat-10064	132	9	completion	completion	NOUN
easat-10064	132	10	rate	rate	NOUN
easat-10064	132	11	top	top	ADJ
easat-10064	132	12	content	content	NOUN
easat-10064	132	13	type	type	NOUN
easat-10064	132	14	manila	manila	PROPN
easat-10064	132	15	5.000	5.000	NUM
easat-10064	132	16	287.000	287.000	NUM
easat-10064	132	17	45	45	NUM
easat-10064	132	18	%	%	NOUN
easat-10064	132	19	food	food	NOUN
easat-10064	132	20	/	/	SYM
easat-10064	132	21	nightlife	nightlife	NOUN
easat-10064	132	22	boracay	boracay	NOUN
easat-10064	132	23	5.000	5.000	NUM
easat-10064	132	24	1.400.000	1.400.000	NUM
easat-10064	132	25	71	71	NUM
easat-10064	132	26	%	%	NOUN
easat-10064	132	27	beach	beach	NOUN
easat-10064	132	28	/	/	SYM
easat-10064	132	29	sunset	sunset	NOUN
easat-10064	132	30	palawan	palawan	NOUN
easat-10064	132	31	5.000	5.000	NUM
easat-10064	132	32	892.000	892.000	NUM
easat-10064	132	33	68	68	NUM
easat-10064	132	34	%	%	NOUN
easat-10064	132	35	island	island	NOUN
easat-10064	132	36	hopping	hop	VERB
easat-10064	132	37	vigan	vigan	PROPN
easat-10064	132	38	5.000	5.000	NUM
easat-10064	132	39	234.000	234.000	NUM
easat-10064	132	40	76	76	NUM
easat-10064	132	41	%	%	NOUN
easat-10064	132	42	heritage	heritage	NOUN
easat-10064	132	43	/	/	SYM
easat-10064	132	44	culture	culture	NOUN
easat-10064	132	45	bohol	bohol	NOUN
easat-10064	132	46	5.000	5.000	NUM
easat-10064	132	47	445.000	445.000	NUM
easat-10064	132	48	82	82	NUM
easat-10064	132	49	%	%	NOUN
easat-10064	132	50	wildlife	wildlife	NOUN
easat-10064	132	51	/	/	SYM
easat-10064	132	52	nature	nature	NOUN
easat-10064	132	53	figure	figure	NOUN
easat-10064	132	54	2	2	NUM
easat-10064	132	55	.	.	X
easat-10064	132	56	tiktok	tiktok	ADJ
easat-10064	132	57	content	content	NOUN
easat-10064	132	58	performance	performance	NOUN
easat-10064	132	59	by	by	ADP
easat-10064	132	60	philippine	philippine	ADJ
easat-10064	132	61	destination	destination	NOUN
easat-10064	132	62	type	type	NOUN
easat-10064	132	63	.	.	PUNCT
easat-10064	133	1	opinion	opinion	NOUN
easat-10064	133	2	analysis	analysis	NOUN
easat-10064	133	3	results	result	NOUN
easat-10064	133	4	:	:	PUNCT
easat-10064	133	5	tiktok	tiktok	ADJ
easat-10064	133	6	comments	comment	NOUN
easat-10064	133	7	showed	show	VERB
easat-10064	133	8	the	the	DET
easat-10064	133	9	strongest	strong	ADJ
easat-10064	133	10	correlation	correlation	NOUN
easat-10064	133	11	between	between	ADP
easat-10064	133	12	positive	positive	ADJ
easat-10064	133	13	sentiment	sentiment	NOUN
easat-10064	133	14	and	and	CCONJ
easat-10064	133	15	immediate	immediate	ADJ
easat-10064	133	16	travel	travel	NOUN
easat-10064	133	17	action	action	NOUN
easat-10064	133	18	among	among	ADP
easat-10064	133	19	all	all	DET
easat-10064	133	20	platforms	platform	NOUN
easat-10064	133	21	.	.	PUNCT
easat-10064	134	1	aspect	aspect	NOUN
easat-10064	134	2	-	-	PUNCT
easat-10064	134	3	based	base	VERB
easat-10064	134	4	sentiment	sentiment	NOUN
easat-10064	134	5	analysis	analysis	NOUN
easat-10064	134	6	revealed	reveal	VERB
easat-10064	134	7	that	that	SCONJ
easat-10064	134	8	71	71	NUM
easat-10064	134	9	%	%	NOUN
easat-10064	134	10	of	of	ADP
easat-10064	134	11	positive	positive	ADJ
easat-10064	134	12	comments	comment	NOUN
easat-10064	134	13	about	about	ADP
easat-10064	134	14	boracay	boracay	NOUN
easat-10064	134	15	and	and	CCONJ
easat-10064	134	16	palawan	palawan	NOUN
easat-10064	134	17	specifically	specifically	ADV
easat-10064	134	18	mentioned	mention	VERB
easat-10064	134	19	"	"	PUNCT
easat-10064	134	20	adding	add	VERB
easat-10064	134	21	to	to	ADP
easat-10064	134	22	travel	travel	NOUN
easat-10064	134	23	list	list	NOUN
easat-10064	134	24	"	"	PUNCT
easat-10064	134	25	or	or	CCONJ
easat-10064	134	26	"	"	PUNCT
easat-10064	134	27	booking	book	VERB
easat-10064	134	28	next	next	ADJ
easat-10064	134	29	month	month	NOUN
easat-10064	134	30	.	.	PUNCT
easat-10064	134	31	"	"	PUNCT
easat-10064	135	1	the	the	DET
easat-10064	135	2	platform	platform	NOUN
easat-10064	135	3	demonstrated	demonstrate	VERB
easat-10064	135	4	a	a	DET
easat-10064	135	5	unique	unique	ADJ
easat-10064	135	6	"	"	PUNCT
easat-10064	135	7	island	island	NOUN
easat-10064	135	8	urgency	urgency	NOUN
easat-10064	135	9	effect	effect	NOUN
easat-10064	135	10	"	"	PUNCT
easat-10064	135	11	where	where	SCONJ
easat-10064	135	12	beach	beach	NOUN
easat-10064	135	13	and	and	CCONJ
easat-10064	135	14	adventure	adventure	NOUN
easat-10064	135	15	content	content	NOUN
easat-10064	135	16	generated	generate	VERB
easat-10064	135	17	52	52	NUM
easat-10064	135	18	%	%	NOUN
easat-10064	135	19	higher	high	ADJ
easat-10064	135	20	hashtag	hashtag	NOUN
easat-10064	135	21	usage	usage	NOUN
easat-10064	135	22	indicating	indicate	VERB
easat-10064	135	23	immediate	immediate	ADJ
easat-10064	135	24	travel	travel	NOUN
easat-10064	135	25	planning	planning	NOUN
easat-10064	135	26	(	(	PUNCT
easat-10064	135	27	#	#	NOUN
easat-10064	135	28	bookingnow	bookingnow	NOUN
easat-10064	135	29	,	,	PUNCT
easat-10064	135	30	#	#	SYM
easat-10064	135	31	nexttrip	nexttrip	NOUN
easat-10064	135	32	,	,	PUNCT
easat-10064	135	33	#	#	SYM
easat-10064	135	34	philippinesbound	philippinesbound	NOUN
easat-10064	135	35	)	)	PUNCT
easat-10064	135	36	.	.	PUNCT
easat-10064	136	1	youtube	youtube	NOUN
easat-10064	136	2	long	long	ADJ
easat-10064	136	3	-	-	PUNCT
easat-10064	136	4	form	form	NOUN
easat-10064	136	5	impact	impact	NOUN
easat-10064	136	6	:	:	PUNCT
easat-10064	136	7	youtube	youtube	NOUN
easat-10064	136	8	travel	travel	NOUN
easat-10064	136	9	vlogs	vlog	NOUN
easat-10064	136	10	focusing	focus	VERB
easat-10064	136	11	on	on	ADP
easat-10064	136	12	philippine	philippine	ADJ
easat-10064	136	13	destinations	destination	NOUN
easat-10064	136	14	averaged	average	VERB
easat-10064	136	15	198,000	198,000	NUM
easat-10064	136	16	views	view	NOUN
easat-10064	136	17	with	with	ADP
easat-10064	136	18	significantly	significantly	ADV
easat-10064	136	19	higher	high	ADJ
easat-10064	136	20	watch	watch	PROPN
easat-10064	136	21	times	time	NOUN
easat-10064	136	22	(	(	PUNCT
easat-10064	136	23	9.2	9.2	NUM
easat-10064	136	24	minutes	minute	NOUN
easat-10064	136	25	average	average	ADJ
easat-10064	136	26	)	)	PUNCT
easat-10064	136	27	.	.	PUNCT
easat-10064	137	1	palawan	palawan	NOUN
easat-10064	137	2	and	and	CCONJ
easat-10064	137	3	boracay	boracay	PROPN
easat-10064	137	4	content	content	NOUN
easat-10064	137	5	performed	perform	VERB
easat-10064	137	6	best	well	ADV
easat-10064	137	7	,	,	PUNCT
easat-10064	137	8	with	with	ADP
easat-10064	137	9	island	island	NOUN
easat-10064	137	10	-	-	PUNCT
easat-10064	137	11	hopping	hop	VERB
easat-10064	137	12	and	and	CCONJ
easat-10064	137	13	beach	beach	NOUN
easat-10064	137	14	resort	resort	NOUN
easat-10064	137	15	content	content	NOUN
easat-10064	137	16	showing	show	VERB
easat-10064	137	17	41	41	NUM
easat-10064	137	18	%	%	NOUN
easat-10064	137	19	higher	high	ADJ
easat-10064	137	20	completion	completion	NOUN
easat-10064	137	21	rates	rate	NOUN
easat-10064	137	22	than	than	ADP
easat-10064	137	23	urban	urban	ADJ
easat-10064	137	24	destinations	destination	NOUN
easat-10064	137	25	.	.	PUNCT
easat-10064	138	1	subscriber	subscriber	NOUN
easat-10064	138	2	growth	growth	NOUN
easat-10064	138	3	for	for	ADP
easat-10064	138	4	channels	channel	NOUN
easat-10064	138	5	featuring	feature	VERB
easat-10064	138	6	philippine	philippine	ADJ
easat-10064	138	7	content	content	NOUN
easat-10064	138	8	increased	increase	VERB
easat-10064	138	9	by	by	ADP
easat-10064	138	10	28	28	NUM
easat-10064	138	11	%	%	NOUN
easat-10064	138	12	during	during	ADP
easat-10064	138	13	the	the	DET
easat-10064	138	14	study	study	NOUN
easat-10064	138	15	period	period	NOUN
easat-10064	138	16	.	.	PUNCT
easat-10064	139	1	1186	1186	NUM
easat-10064	139	2	edelweiss	edelweiss	PROPN
easat-10064	139	3	applied	apply	VERB
easat-10064	139	4	science	science	NOUN
easat-10064	139	5	and	and	CCONJ
easat-10064	139	6	technology	technology	NOUN
easat-10064	139	7	issn	issn	PROPN
easat-10064	139	8	:	:	PUNCT
easat-10064	139	9	2576	2576	NUM
easat-10064	139	10	-	-	SYM
easat-10064	139	11	8484	8484	NUM
easat-10064	139	12	vol	vol	NOUN
easat-10064	139	13	.	.	PROPN
easat-10064	140	1	9	9	NUM
easat-10064	140	2	,	,	PUNCT
easat-10064	140	3	no	no	INTJ
easat-10064	140	4	.	.	NOUN
easat-10064	140	5	9	9	NUM
easat-10064	140	6	:	:	SYM
easat-10064	140	7	1178	1178	NUM
easat-10064	140	8	-	-	SYM
easat-10064	140	9	1198	1198	NUM
easat-10064	140	10	,	,	PUNCT
easat-10064	140	11	2025	2025	NUM
easat-10064	140	12	doi	doi	NOUN
easat-10064	140	13	:	:	PUNCT
easat-10064	140	14	10.55214/2576	10.55214/2576	NUM
easat-10064	140	15	-	-	SYM
easat-10064	140	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	141	1	©	©	ADP
easat-10064	141	2	2025	2025	NUM
easat-10064	141	3	by	by	ADP
easat-10064	141	4	the	the	DET
easat-10064	141	5	authors	author	NOUN
easat-10064	141	6	;	;	PUNCT
easat-10064	141	7	licensee	licensee	PROPN
easat-10064	141	8	learning	learn	VERB
easat-10064	141	9	gate	gate	NOUN
easat-10064	141	10	table	table	NOUN
easat-10064	141	11	3	3	NUM
easat-10064	141	12	.	.	PUNCT
easat-10064	141	13	youtube	youtube	NOUN
easat-10064	141	14	performance	performance	NOUN
easat-10064	141	15	metrics	metric	NOUN
easat-10064	141	16	for	for	ADP
easat-10064	141	17	philippine	philippine	ADJ
easat-10064	141	18	tourism	tourism	NOUN
easat-10064	141	19	content	content	NOUN
easat-10064	141	20	.	.	PUNCT
easat-10064	142	1	destination	destination	NOUN
easat-10064	142	2	videos	video	NOUN
easat-10064	142	3	(	(	PUNCT
easat-10064	142	4	n	n	CCONJ
easat-10064	142	5	)	)	PUNCT
easat-10064	142	6	avg	avg	PROPN
easat-10064	142	7	.	.	PROPN
easat-10064	142	8	views	views	PROPN
easat-10064	142	9	avg	avg	PROPN
easat-10064	142	10	.	.	PROPN
easat-10064	142	11	watch	watch	PROPN
easat-10064	142	12	time	time	NOUN
easat-10064	142	13	subscriber	subscriber	NOUN
easat-10064	142	14	growth	growth	NOUN
easat-10064	142	15	manila	manila	PROPN
easat-10064	142	16	1,000	1,000	NUM
easat-10064	142	17	134,000	134,000	NUM
easat-10064	142	18	6.8	6.8	NUM
easat-10064	142	19	min	min	NOUN
easat-10064	142	20	15	15	NUM
easat-10064	142	21	%	%	NOUN
easat-10064	142	22	boracay	boracay	NOUN
easat-10064	142	23	1,000	1,000	NUM
easat-10064	142	24	267,000	267,000	NUM
easat-10064	142	25	11.2	11.2	NUM
easat-10064	142	26	min	min	NOUN
easat-10064	142	27	34	34	NUM
easat-10064	142	28	%	%	NOUN
easat-10064	142	29	palawan	palawan	NOUN
easat-10064	142	30	1,000	1,000	NUM
easat-10064	142	31	289,000	289,000	NUM
easat-10064	142	32	12.1	12.1	NUM
easat-10064	142	33	min	min	NOUN
easat-10064	142	34	38	38	NUM
easat-10064	142	35	%	%	NOUN
easat-10064	142	36	vigan	vigan	NOUN
easat-10064	142	37	1,000	1,000	NUM
easat-10064	142	38	98,000	98,000	NUM
easat-10064	142	39	8.4	8.4	NUM
easat-10064	142	40	min	min	NOUN
easat-10064	142	41	12	12	NUM
easat-10064	142	42	%	%	NOUN
easat-10064	142	43	bohol	bohol	NOUN
easat-10064	142	44	1,000	1,000	NUM
easat-10064	142	45	156,000	156,000	NUM
easat-10064	142	46	9.6	9.6	NUM
easat-10064	142	47	min	min	NOUN
easat-10064	142	48	21	21	NUM
easat-10064	142	49	%	%	NOUN
easat-10064	142	50	figure	figure	NOUN
easat-10064	142	51	3	3	NUM
easat-10064	142	52	.	.	PUNCT
easat-10064	142	53	youtube	youtube	NOUN
easat-10064	142	54	content	content	NOUN
easat-10064	142	55	performance	performance	NOUN
easat-10064	142	56	:	:	PUNCT
easat-10064	142	57	watch	watch	VERB
easat-10064	142	58	time	time	NOUN
easat-10064	142	59	vs.	vs.	ADP
easat-10064	142	60	subscriber	subscriber	NOUN
easat-10064	142	61	growth	growth	NOUN
easat-10064	142	62	opinion	opinion	NOUN
easat-10064	142	63	analysis	analysis	NOUN
easat-10064	142	64	results	result	NOUN
easat-10064	142	65	:	:	PUNCT
easat-10064	142	66	youtube	youtube	NOUN
easat-10064	142	67	comments	comment	NOUN
easat-10064	142	68	provided	provide	VERB
easat-10064	142	69	the	the	DET
easat-10064	142	70	most	most	ADV
easat-10064	142	71	detailed	detailed	ADJ
easat-10064	142	72	sentiment	sentiment	NOUN
easat-10064	142	73	analysis	analysis	NOUN
easat-10064	142	74	opportunities	opportunity	NOUN
easat-10064	142	75	for	for	ADP
easat-10064	142	76	philippine	philippine	ADJ
easat-10064	142	77	tourism	tourism	NOUN
easat-10064	142	78	content	content	NOUN
easat-10064	142	79	.	.	PUNCT
easat-10064	143	1	comments	comment	NOUN
easat-10064	143	2	averaged	average	VERB
easat-10064	143	3	52	52	NUM
easat-10064	143	4	words	word	NOUN
easat-10064	143	5	,	,	PUNCT
easat-10064	143	6	allowing	allow	VERB
easat-10064	143	7	for	for	ADP
easat-10064	143	8	nuanced	nuanced	ADJ
easat-10064	143	9	opinion	opinion	NOUN
easat-10064	143	10	mining	mining	NOUN
easat-10064	143	11	.	.	PUNCT
easat-10064	144	1	results	result	NOUN
easat-10064	144	2	showed	show	VERB
easat-10064	144	3	91	91	NUM
easat-10064	144	4	%	%	NOUN
easat-10064	144	5	positive	positive	ADJ
easat-10064	144	6	sentiment	sentiment	NOUN
easat-10064	144	7	toward	toward	ADP
easat-10064	144	8	cultural	cultural	ADJ
easat-10064	144	9	immersion	immersion	NOUN
easat-10064	144	10	content	content	NOUN
easat-10064	144	11	from	from	ADP
easat-10064	144	12	vigan	vigan	NOUN
easat-10064	144	13	and	and	CCONJ
easat-10064	144	14	adventure	adventure	NOUN
easat-10064	144	15	content	content	NOUN
easat-10064	144	16	from	from	ADP
easat-10064	144	17	palawan	palawan	NOUN
easat-10064	144	18	,	,	PUNCT
easat-10064	144	19	with	with	ADP
easat-10064	144	20	specific	specific	ADJ
easat-10064	144	21	praise	praise	NOUN
easat-10064	144	22	for	for	ADP
easat-10064	144	23	authenticity	authenticity	NOUN
easat-10064	144	24	markers	marker	NOUN
easat-10064	144	25	(	(	PUNCT
easat-10064	144	26	"	"	PUNCT
easat-10064	144	27	real	real	ADJ
easat-10064	144	28	filipino	filipino	ADJ
easat-10064	144	29	experience	experience	NOUN
easat-10064	144	30	,	,	PUNCT
easat-10064	144	31	"	"	PUNCT
easat-10064	144	32	"	"	PUNCT
easat-10064	144	33	honest	honest	ADJ
easat-10064	144	34	cost	cost	NOUN
easat-10064	144	35	breakdown	breakdown	NOUN
easat-10064	144	36	for	for	ADP
easat-10064	144	37	island	island	NOUN
easat-10064	144	38	hopping	hop	VERB
easat-10064	144	39	"	"	PUNCT
easat-10064	144	40	)	)	PUNCT
easat-10064	144	41	.	.	PUNCT
easat-10064	145	1	notably	notably	ADV
easat-10064	145	2	,	,	PUNCT
easat-10064	145	3	38	38	NUM
easat-10064	145	4	%	%	NOUN
easat-10064	145	5	of	of	ADP
easat-10064	145	6	positive	positive	ADJ
easat-10064	145	7	commenters	commenter	NOUN
easat-10064	145	8	on	on	ADP
easat-10064	145	9	palawan	palawan	NOUN
easat-10064	145	10	and	and	CCONJ
easat-10064	145	11	boracay	boracay	NOUN
easat-10064	145	12	content	content	NOUN
easat-10064	145	13	mentioned	mention	VERB
easat-10064	145	14	booking	book	VERB
easat-10064	145	15	travel	travel	NOUN
easat-10064	145	16	within	within	ADP
easat-10064	145	17	three	three	NUM
easat-10064	145	18	months	month	NOUN
easat-10064	145	19	,	,	PUNCT
easat-10064	145	20	the	the	DET
easat-10064	145	21	highest	high	ADJ
easat-10064	145	22	conversion	conversion	NOUN
easat-10064	145	23	correlation	correlation	NOUN
easat-10064	145	24	across	across	ADP
easat-10064	145	25	all	all	DET
easat-10064	145	26	platforms	platform	NOUN
easat-10064	145	27	.	.	PUNCT
easat-10064	146	1	google	google	PROPN
easat-10064	146	2	reviews	review	NOUN
easat-10064	146	3	practical	practical	ADJ
easat-10064	146	4	influence	influence	NOUN
easat-10064	146	5	:	:	PUNCT
easat-10064	146	6	google	google	PROPN
easat-10064	146	7	reviews	review	NOUN
easat-10064	146	8	maintained	maintain	VERB
easat-10064	146	9	consistent	consistent	ADJ
easat-10064	146	10	influence	influence	NOUN
easat-10064	146	11	across	across	ADP
easat-10064	146	12	all	all	DET
easat-10064	146	13	philippine	philippine	ADJ
easat-10064	146	14	destinations	destination	NOUN
easat-10064	146	15	,	,	PUNCT
easat-10064	146	16	with	with	ADP
easat-10064	146	17	91	91	NUM
easat-10064	146	18	%	%	NOUN
easat-10064	146	19	of	of	ADP
easat-10064	146	20	surveyed	survey	VERB
easat-10064	146	21	travelers	traveler	NOUN
easat-10064	146	22	consulting	consult	VERB
easat-10064	146	23	reviews	review	NOUN
easat-10064	146	24	before	before	ADP
easat-10064	146	25	accommodation	accommodation	NOUN
easat-10064	146	26	bookings	booking	NOUN
easat-10064	146	27	.	.	PUNCT
easat-10064	147	1	review	review	NOUN
easat-10064	147	2	sentiment	sentiment	NOUN
easat-10064	147	3	scores	score	NOUN
easat-10064	147	4	averaged	average	VERB
easat-10064	147	5	4.1/5	4.1/5	NUM
easat-10064	147	6	across	across	ADP
easat-10064	147	7	all	all	DET
easat-10064	147	8	destinations	destination	NOUN
easat-10064	147	9	,	,	PUNCT
easat-10064	147	10	with	with	ADP
easat-10064	147	11	manila	manila	PROPN
easat-10064	147	12	showing	show	VERB
easat-10064	147	13	the	the	DET
easat-10064	147	14	most	most	ADV
easat-10064	147	15	polarized	polarize	VERB
easat-10064	147	16	opinions	opinion	NOUN
easat-10064	147	17	due	due	ADP
easat-10064	147	18	to	to	ADP
easat-10064	147	19	traffic	traffic	NOUN
easat-10064	147	20	and	and	CCONJ
easat-10064	147	21	urban	urban	ADJ
easat-10064	147	22	challenges	challenge	NOUN
easat-10064	147	23	,	,	PUNCT
easat-10064	147	24	while	while	SCONJ
easat-10064	147	25	beach	beach	NOUN
easat-10064	147	26	destinations	destination	NOUN
easat-10064	147	27	maintained	maintain	VERB
easat-10064	147	28	higher	high	ADJ
easat-10064	147	29	consistency	consistency	NOUN
easat-10064	147	30	.	.	PUNCT
easat-10064	148	1	1187	1187	NUM
easat-10064	148	2	edelweiss	edelweiss	PROPN
easat-10064	148	3	applied	apply	VERB
easat-10064	148	4	science	science	NOUN
easat-10064	148	5	and	and	CCONJ
easat-10064	148	6	technology	technology	NOUN
easat-10064	148	7	issn	issn	PROPN
easat-10064	148	8	:	:	PUNCT
easat-10064	148	9	2576	2576	NUM
easat-10064	148	10	-	-	SYM
easat-10064	148	11	8484	8484	NUM
easat-10064	148	12	vol	vol	NOUN
easat-10064	148	13	.	.	PROPN
easat-10064	149	1	9	9	NUM
easat-10064	149	2	,	,	PUNCT
easat-10064	149	3	no	no	INTJ
easat-10064	149	4	.	.	NOUN
easat-10064	149	5	9	9	NUM
easat-10064	149	6	:	:	SYM
easat-10064	149	7	1178	1178	NUM
easat-10064	149	8	-	-	SYM
easat-10064	149	9	1198	1198	NUM
easat-10064	149	10	,	,	PUNCT
easat-10064	149	11	2025	2025	NUM
easat-10064	149	12	doi	doi	NOUN
easat-10064	149	13	:	:	PUNCT
easat-10064	149	14	10.55214/2576	10.55214/2576	NUM
easat-10064	149	15	-	-	SYM
easat-10064	149	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	150	1	©	©	ADP
easat-10064	150	2	2025	2025	NUM
easat-10064	150	3	by	by	ADP
easat-10064	150	4	the	the	DET
easat-10064	150	5	authors	author	NOUN
easat-10064	150	6	;	;	PUNCT
easat-10064	150	7	licensee	licensee	PROPN
easat-10064	150	8	learning	learn	VERB
easat-10064	150	9	gate	gate	NOUN
easat-10064	150	10	table	table	NOUN
easat-10064	150	11	4	4	NUM
easat-10064	150	12	.	.	PUNCT
easat-10064	151	1	google	google	PROPN
easat-10064	151	2	reviews	review	NOUN
easat-10064	151	3	analysis	analysis	NOUN
easat-10064	151	4	for	for	ADP
easat-10064	151	5	philippine	philippine	ADJ
easat-10064	151	6	tourism	tourism	NOUN
easat-10064	151	7	.	.	PUNCT
easat-10064	152	1	destination	destination	NOUN
easat-10064	152	2	reviews	review	NOUN
easat-10064	152	3	(	(	PUNCT
easat-10064	152	4	n	n	CCONJ
easat-10064	152	5	)	)	PUNCT
easat-10064	152	6	avg	avg	PROPN
easat-10064	152	7	.	.	PUNCT
easat-10064	152	8	rating	rating	NOUN
easat-10064	152	9	most	most	ADV
easat-10064	152	10	mentioned	mention	VERB
easat-10064	152	11	aspects	aspect	NOUN
easat-10064	152	12	negative	negative	ADJ
easat-10064	152	13	sentiment	sentiment	NOUN
easat-10064	152	14	drivers	driver	NOUN
easat-10064	152	15	manila	manila	PROPN
easat-10064	152	16	2,000	2,000	NUM
easat-10064	152	17	3.9/5	3.9/5	NUM
easat-10064	152	18	location	location	NOUN
easat-10064	152	19	,	,	PUNCT
easat-10064	152	20	transport	transport	NOUN
easat-10064	152	21	,	,	PUNCT
easat-10064	152	22	food	food	NOUN
easat-10064	152	23	traffic	traffic	NOUN
easat-10064	152	24	,	,	PUNCT
easat-10064	152	25	pollution	pollution	NOUN
easat-10064	152	26	,	,	PUNCT
easat-10064	152	27	safety	safety	NOUN
easat-10064	152	28	boracay	boracay	NOUN
easat-10064	152	29	2,000	2,000	NUM
easat-10064	152	30	4.3/5	4.3/5	NUM
easat-10064	152	31	beach	beach	NOUN
easat-10064	152	32	,	,	PUNCT
easat-10064	152	33	sunset	sunset	NOUN
easat-10064	152	34	,	,	PUNCT
easat-10064	152	35	activities	activity	NOUN
easat-10064	152	36	crowds	crowd	NOUN
easat-10064	152	37	,	,	PUNCT
easat-10064	152	38	prices	price	NOUN
easat-10064	152	39	,	,	PUNCT
easat-10064	152	40	weather	weather	NOUN
easat-10064	152	41	palawan	palawan	NOUN
easat-10064	152	42	2,000	2,000	NUM
easat-10064	152	43	4.4/5	4.4/5	NUM
easat-10064	152	44	nature	nature	NOUN
easat-10064	152	45	,	,	PUNCT
easat-10064	152	46	tours	tour	NOUN
easat-10064	152	47	,	,	PUNCT
easat-10064	152	48	cleanliness	cleanliness	NOUN
easat-10064	152	49	distance	distance	NOUN
easat-10064	152	50	,	,	PUNCT
easat-10064	152	51	cost	cost	NOUN
easat-10064	152	52	,	,	PUNCT
easat-10064	152	53	connectivity	connectivity	NOUN
easat-10064	152	54	vigan	vigan	NOUN
easat-10064	152	55	2,000	2,000	NUM
easat-10064	152	56	4.2/5	4.2/5	NUM
easat-10064	152	57	heritage	heritage	NOUN
easat-10064	152	58	,	,	PUNCT
easat-10064	152	59	culture	culture	NOUN
easat-10064	152	60	,	,	PUNCT
easat-10064	152	61	food	food	NOUN
easat-10064	152	62	limited	limited	ADJ
easat-10064	152	63	nightlife	nightlife	NOUN
easat-10064	152	64	,	,	PUNCT
easat-10064	152	65	accessibility	accessibility	NOUN
easat-10064	152	66	bohol	bohol	NOUN
easat-10064	152	67	2,000	2,000	NUM
easat-10064	152	68	4.1/5	4.1/5	NUM
easat-10064	152	69	wildlife	wildlife	NOUN
easat-10064	152	70	,	,	PUNCT
easat-10064	152	71	nature	nature	NOUN
easat-10064	152	72	,	,	PUNCT
easat-10064	152	73	peace	peace	NOUN
easat-10064	152	74	limited	limit	VERB
easat-10064	152	75	dining	dining	NOUN
easat-10064	152	76	,	,	PUNCT
easat-10064	152	77	transport	transport	NOUN
easat-10064	152	78	opinion	opinion	NOUN
easat-10064	152	79	analysis	analysis	NOUN
easat-10064	152	80	results	result	NOUN
easat-10064	152	81	:	:	PUNCT
easat-10064	152	82	reviews	review	NOUN
easat-10064	152	83	demonstrated	demonstrate	VERB
easat-10064	152	84	clear	clear	ADJ
easat-10064	152	85	aspect	aspect	NOUN
easat-10064	152	86	-	-	PUNCT
easat-10064	152	87	based	base	VERB
easat-10064	152	88	sentiment	sentiment	NOUN
easat-10064	152	89	patterns	pattern	VERB
easat-10064	152	90	specific	specific	ADJ
easat-10064	152	91	to	to	ADP
easat-10064	152	92	philippine	philippine	ADJ
easat-10064	152	93	tourism	tourism	NOUN
easat-10064	152	94	.	.	PUNCT
easat-10064	153	1	accommodation	accommodation	NOUN
easat-10064	153	2	reviews	review	NOUN
easat-10064	153	3	focused	focus	VERB
easat-10064	153	4	on	on	ADP
easat-10064	153	5	location	location	NOUN
easat-10064	153	6	relative	relative	ADJ
easat-10064	153	7	to	to	ADP
easat-10064	153	8	attractions	attraction	NOUN
easat-10064	153	9	(	(	PUNCT
easat-10064	153	10	mentioned	mention	VERB
easat-10064	153	11	in	in	ADP
easat-10064	153	12	82	82	NUM
easat-10064	153	13	%	%	NOUN
easat-10064	153	14	of	of	ADP
easat-10064	153	15	reviews	review	NOUN
easat-10064	153	16	)	)	PUNCT
easat-10064	153	17	,	,	PUNCT
easat-10064	153	18	cleanliness	cleanliness	NOUN
easat-10064	153	19	(	(	PUNCT
easat-10064	153	20	71	71	NUM
easat-10064	153	21	%	%	NOUN
easat-10064	153	22	)	)	PUNCT
easat-10064	153	23	,	,	PUNCT
easat-10064	153	24	and	and	CCONJ
easat-10064	153	25	value	value	NOUN
easat-10064	153	26	for	for	ADP
easat-10064	153	27	money	money	NOUN
easat-10064	153	28	(	(	PUNCT
easat-10064	153	29	63	63	NUM
easat-10064	153	30	%	%	NOUN
easat-10064	153	31	)	)	PUNCT
easat-10064	153	32	.	.	PUNCT
easat-10064	154	1	beach	beach	NOUN
easat-10064	154	2	destination	destination	NOUN
easat-10064	154	3	reviews	review	NOUN
easat-10064	154	4	consistently	consistently	ADV
easat-10064	154	5	praised	praise	VERB
easat-10064	154	6	natural	natural	ADJ
easat-10064	154	7	beauty	beauty	NOUN
easat-10064	154	8	but	but	CCONJ
easat-10064	154	9	criticized	criticize	VERB
easat-10064	154	10	commercialization	commercialization	NOUN
easat-10064	154	11	.	.	PUNCT
easat-10064	155	1	cultural	cultural	ADJ
easat-10064	155	2	destination	destination	NOUN
easat-10064	155	3	reviews	review	NOUN
easat-10064	155	4	appreciated	appreciate	VERB
easat-10064	155	5	authenticity	authenticity	NOUN
easat-10064	155	6	but	but	CCONJ
easat-10064	155	7	noted	note	VERB
easat-10064	155	8	limited	limited	ADJ
easat-10064	155	9	modern	modern	ADJ
easat-10064	155	10	amenities	amenity	NOUN
easat-10064	155	11	.	.	PUNCT
easat-10064	156	1	cross	cross	ADJ
easat-10064	156	2	-	-	ADJ
easat-10064	156	3	platform	platform	ADJ
easat-10064	156	4	content	content	NOUN
easat-10064	156	5	migration	migration	NOUN
easat-10064	156	6	:	:	PUNCT
easat-10064	156	7	content	content	NOUN
easat-10064	156	8	analysis	analysis	NOUN
easat-10064	156	9	revealed	reveal	VERB
easat-10064	156	10	clear	clear	ADJ
easat-10064	156	11	migration	migration	NOUN
easat-10064	156	12	patterns	pattern	NOUN
easat-10064	156	13	specific	specific	ADJ
easat-10064	156	14	to	to	ADP
easat-10064	156	15	philippine	philippine	ADJ
easat-10064	156	16	tourism	tourism	NOUN
easat-10064	156	17	content	content	NOUN
easat-10064	156	18	.	.	PUNCT
easat-10064	157	1	instagram	instagram	PROPN
easat-10064	157	2	posts	post	NOUN
easat-10064	157	3	about	about	ADP
easat-10064	157	4	hidden	hidden	ADJ
easat-10064	157	5	beaches	beach	NOUN
easat-10064	157	6	frequently	frequently	ADV
easat-10064	157	7	originated	originate	VERB
easat-10064	157	8	ideas	idea	NOUN
easat-10064	157	9	later	later	ADV
easat-10064	157	10	developed	develop	VERB
easat-10064	157	11	into	into	ADP
easat-10064	157	12	youtube	youtube	NOUN
easat-10064	157	13	island	island	NOUN
easat-10064	157	14	-	-	PUNCT
easat-10064	157	15	hopping	hop	VERB
easat-10064	157	16	vlogs	vlog	NOUN
easat-10064	157	17	(	(	PUNCT
easat-10064	157	18	31	31	NUM
easat-10064	157	19	%	%	NOUN
easat-10064	157	20	correlation	correlation	NOUN
easat-10064	157	21	)	)	PUNCT
easat-10064	157	22	,	,	PUNCT
easat-10064	157	23	while	while	SCONJ
easat-10064	157	24	tiktok	tiktok	ADJ
easat-10064	157	25	content	content	NOUN
easat-10064	157	26	often	often	ADV
easat-10064	157	27	amplified	amplify	VERB
easat-10064	157	28	existing	exist	VERB
easat-10064	157	29	instagram	instagram	PROPN
easat-10064	157	30	posts	post	NOUN
easat-10064	157	31	about	about	ADP
easat-10064	157	32	popular	popular	ADJ
easat-10064	157	33	spots	spot	NOUN
easat-10064	157	34	like	like	ADP
easat-10064	157	35	boracay	boracay	NOUN
easat-10064	157	36	's	's	PART
easat-10064	157	37	white	white	PROPN
easat-10064	157	38	beach	beach	NOUN
easat-10064	157	39	(	(	PUNCT
easat-10064	157	40	42	42	NUM
easat-10064	157	41	%	%	NOUN
easat-10064	157	42	content	content	NOUN
easat-10064	157	43	similarity	similarity	NOUN
easat-10064	157	44	)	)	PUNCT
easat-10064	157	45	.	.	PUNCT
easat-10064	158	1	travel	travel	NOUN
easat-10064	158	2	blogs	blog	NOUN
easat-10064	158	3	served	serve	VERB
easat-10064	158	4	as	as	ADP
easat-10064	158	5	comprehensive	comprehensive	ADJ
easat-10064	158	6	philippines	philippine	NOUN
easat-10064	158	7	travel	travel	NOUN
easat-10064	158	8	guides	guide	NOUN
easat-10064	158	9	referenced	reference	VERB
easat-10064	158	10	across	across	ADP
easat-10064	158	11	platforms	platform	NOUN
easat-10064	158	12	.	.	PUNCT
easat-10064	159	1	table	table	NOUN
easat-10064	159	2	5	5	NUM
easat-10064	159	3	.	.	PUNCT
easat-10064	160	1	cross	cross	ADJ
easat-10064	160	2	-	-	ADJ
easat-10064	160	3	platform	platform	ADJ
easat-10064	160	4	content	content	NOUN
easat-10064	160	5	migration	migration	NOUN
easat-10064	160	6	patterns	pattern	NOUN
easat-10064	160	7	.	.	PUNCT
easat-10064	161	1	origin	origin	NOUN
easat-10064	161	2	platform	platform	NOUN
easat-10064	161	3	destination	destination	NOUN
easat-10064	161	4	platform	platform	NOUN
easat-10064	161	5	migration	migration	NOUN
easat-10064	161	6	rate	rate	NOUN
easat-10064	161	7	common	common	ADJ
easat-10064	161	8	content	content	NOUN
easat-10064	161	9	themes	theme	NOUN
easat-10064	161	10	instagram	instagram	PROPN
easat-10064	161	11	youtube	youtube	VERB
easat-10064	161	12	31	31	NUM
easat-10064	161	13	%	%	NOUN
easat-10064	161	14	beach	beach	NOUN
easat-10064	161	15	discoveries	discovery	NOUN
easat-10064	161	16	,	,	PUNCT
easat-10064	161	17	hidden	hide	VERB
easat-10064	161	18	gems	gem	NOUN
easat-10064	161	19	instagram	instagram	PROPN
easat-10064	161	20	tiktok	tiktok	ADJ
easat-10064	161	21	42	42	NUM
easat-10064	161	22	%	%	NOUN
easat-10064	161	23	popular	popular	ADJ
easat-10064	161	24	attractions	attraction	NOUN
easat-10064	161	25	,	,	PUNCT
easat-10064	161	26	food	food	NOUN
easat-10064	161	27	spots	spot	VERB
easat-10064	161	28	tiktok	tiktok	ADJ
easat-10064	161	29	instagram	instagram	PROPN
easat-10064	161	30	28	28	NUM
easat-10064	161	31	%	%	NOUN
easat-10064	161	32	viral	viral	ADJ
easat-10064	161	33	activities	activity	NOUN
easat-10064	161	34	,	,	PUNCT
easat-10064	161	35	trending	trend	VERB
easat-10064	161	36	locations	location	NOUN
easat-10064	161	37	youtube	youtube	VERB
easat-10064	161	38	blog	blog	NOUN
easat-10064	161	39	24	24	NUM
easat-10064	161	40	%	%	NOUN
easat-10064	161	41	detailed	detailed	ADJ
easat-10064	161	42	guides	guide	NOUN
easat-10064	161	43	,	,	PUNCT
easat-10064	161	44	cost	cost	NOUN
easat-10064	161	45	breakdowns	breakdown	NOUN
easat-10064	161	46	tripadvisor	tripadvisor	NOUN
easat-10064	161	47	authority	authority	NOUN
easat-10064	161	48	patterns	pattern	NOUN
easat-10064	161	49	:	:	PUNCT
easat-10064	161	50	tripadvisor	tripadvisor	NOUN
easat-10064	161	51	content	content	NOUN
easat-10064	161	52	showed	show	VERB
easat-10064	161	53	higher	high	ADJ
easat-10064	161	54	credibility	credibility	NOUN
easat-10064	161	55	scores	score	NOUN
easat-10064	161	56	,	,	PUNCT
easat-10064	161	57	with	with	ADP
easat-10064	161	58	reviewers	reviewer	NOUN
easat-10064	161	59	averaging	average	VERB
easat-10064	161	60	15	15	NUM
easat-10064	161	61	previous	previous	ADJ
easat-10064	161	62	reviews	review	NOUN
easat-10064	161	63	versus	versus	ADP
easat-10064	161	64	3	3	NUM
easat-10064	161	65	on	on	ADP
easat-10064	161	66	google	google	PROPN
easat-10064	161	67	reviews	review	NOUN
easat-10064	161	68	.	.	PUNCT
easat-10064	162	1	content	content	NOUN
easat-10064	162	2	demonstrated	demonstrate	VERB
easat-10064	162	3	seasonal	seasonal	ADJ
easat-10064	162	4	patterns	pattern	NOUN
easat-10064	162	5	,	,	PUNCT
easat-10064	162	6	with	with	ADP
easat-10064	162	7	67	67	NUM
easat-10064	162	8	%	%	NOUN
easat-10064	162	9	more	more	ADJ
easat-10064	162	10	reviews	review	NOUN
easat-10064	162	11	posted	post	VERB
easat-10064	162	12	during	during	ADP
easat-10064	162	13	traditional	traditional	ADJ
easat-10064	162	14	vacation	vacation	NOUN
easat-10064	162	15	months	month	NOUN
easat-10064	162	16	(	(	PUNCT
easat-10064	162	17	june	june	PROPN
easat-10064	162	18	-	-	PUNCT
easat-10064	162	19	august	august	PROPN
easat-10064	162	20	,	,	PUNCT
easat-10064	162	21	decemberjanuary	decemberjanuary	NOUN
easat-10064	162	22	)	)	PUNCT
easat-10064	162	23	.	.	PUNCT
easat-10064	163	1	opinion	opinion	NOUN
easat-10064	163	2	analysis	analysis	NOUN
easat-10064	163	3	results	result	NOUN
easat-10064	163	4	:	:	PUNCT
easat-10064	163	5	tripadvisor	tripadvisor	NOUN
easat-10064	163	6	comments	comment	NOUN
easat-10064	163	7	exhibited	exhibit	VERB
easat-10064	163	8	"	"	PUNCT
easat-10064	163	9	expertise	expertise	NOUN
easat-10064	163	10	signaling	signal	VERB
easat-10064	163	11	"	"	PUNCT
easat-10064	163	12	behavior	behavior	NOUN
easat-10064	163	13	,	,	PUNCT
easat-10064	163	14	with	with	ADP
easat-10064	163	15	43	43	NUM
easat-10064	163	16	%	%	NOUN
easat-10064	163	17	of	of	ADP
easat-10064	163	18	reviewers	reviewer	NOUN
easat-10064	163	19	mentioning	mention	VERB
easat-10064	163	20	previous	previous	ADJ
easat-10064	163	21	travel	travel	NOUN
easat-10064	163	22	experience	experience	NOUN
easat-10064	163	23	to	to	ADP
easat-10064	163	24	the	the	DET
easat-10064	163	25	region	region	NOUN
easat-10064	163	26	.	.	PUNCT
easat-10064	164	1	sentiment	sentiment	NOUN
easat-10064	164	2	analysis	analysis	NOUN
easat-10064	164	3	revealed	reveal	VERB
easat-10064	164	4	more	more	ADV
easat-10064	164	5	nuanced	nuanced	ADJ
easat-10064	164	6	opinions	opinion	NOUN
easat-10064	164	7	,	,	PUNCT
easat-10064	164	8	with	with	ADP
easat-10064	164	9	34	34	NUM
easat-10064	164	10	%	%	NOUN
easat-10064	164	11	of	of	ADP
easat-10064	164	12	reviews	review	NOUN
easat-10064	164	13	containing	contain	VERB
easat-10064	164	14	both	both	CCONJ
easat-10064	164	15	positive	positive	ADJ
easat-10064	164	16	and	and	CCONJ
easat-10064	164	17	negative	negative	ADJ
easat-10064	164	18	sentiments	sentiment	NOUN
easat-10064	164	19	about	about	ADP
easat-10064	164	20	different	different	ADJ
easat-10064	164	21	aspects	aspect	NOUN
easat-10064	164	22	of	of	ADP
easat-10064	164	23	the	the	DET
easat-10064	164	24	same	same	ADJ
easat-10064	164	25	destination	destination	NOUN
easat-10064	164	26	,	,	PUNCT
easat-10064	164	27	indicating	indicate	VERB
easat-10064	164	28	more	more	ADV
easat-10064	164	29	balanced	balanced	ADJ
easat-10064	164	30	and	and	CCONJ
easat-10064	164	31	credible	credible	ADJ
easat-10064	164	32	perspectives	perspective	NOUN
easat-10064	164	33	.	.	PUNCT
easat-10064	165	1	cross	cross	ADJ
easat-10064	165	2	-	-	ADJ
easat-10064	165	3	platform	platform	ADJ
easat-10064	165	4	content	content	NOUN
easat-10064	165	5	migration	migration	NOUN
easat-10064	165	6	:	:	PUNCT
easat-10064	165	7	content	content	NOUN
easat-10064	165	8	analysis	analysis	NOUN
easat-10064	165	9	revealed	reveal	VERB
easat-10064	165	10	clear	clear	ADJ
easat-10064	165	11	migration	migration	NOUN
easat-10064	165	12	patterns	pattern	NOUN
easat-10064	165	13	.	.	PUNCT
easat-10064	166	1	instagram	instagram	PROPN
easat-10064	166	2	posts	post	NOUN
easat-10064	166	3	frequently	frequently	ADV
easat-10064	166	4	originated	originate	VERB
easat-10064	166	5	ideas	idea	NOUN
easat-10064	166	6	later	later	ADV
easat-10064	166	7	developed	develop	VERB
easat-10064	166	8	into	into	ADP
easat-10064	166	9	youtube	youtube	NOUN
easat-10064	166	10	vlogs	vlog	NOUN
easat-10064	166	11	(	(	PUNCT
easat-10064	166	12	23	23	NUM
easat-10064	166	13	%	%	NOUN
easat-10064	166	14	correlation	correlation	NOUN
easat-10064	166	15	)	)	PUNCT
easat-10064	166	16	,	,	PUNCT
easat-10064	166	17	while	while	SCONJ
easat-10064	166	18	tiktok	tiktok	ADJ
easat-10064	166	19	content	content	NOUN
easat-10064	166	20	often	often	ADV
easat-10064	166	21	amplified	amplify	VERB
easat-10064	166	22	existing	exist	VERB
easat-10064	166	23	instagram	instagram	PROPN
easat-10064	166	24	posts	post	NOUN
easat-10064	166	25	(	(	PUNCT
easat-10064	166	26	34	34	NUM
easat-10064	166	27	%	%	NOUN
easat-10064	166	28	content	content	NOUN
easat-10064	166	29	similarity	similarity	NOUN
easat-10064	166	30	)	)	PUNCT
easat-10064	166	31	.	.	PUNCT
easat-10064	167	1	travel	travel	NOUN
easat-10064	167	2	blogs	blog	NOUN
easat-10064	167	3	served	serve	VERB
easat-10064	167	4	as	as	ADP
easat-10064	167	5	comprehensive	comprehensive	ADJ
easat-10064	167	6	resources	resource	NOUN
easat-10064	167	7	referenced	reference	VERB
easat-10064	167	8	across	across	ADP
easat-10064	167	9	platforms	platform	NOUN
easat-10064	167	10	.	.	PUNCT
easat-10064	168	1	4.2	4.2	NUM
easat-10064	168	2	.	.	PUNCT
easat-10064	169	1	survey	survey	NOUN
easat-10064	169	2	results	result	VERB
easat-10064	169	3	4.2.1	4.2.1	NOUN
easat-10064	169	4	.	.	PUNCT
easat-10064	170	1	department	department	PROPN
easat-10064	170	2	of	of	ADP
easat-10064	170	3	tourism	tourism	NOUN
easat-10064	170	4	slogan	slogan	NOUN
easat-10064	170	5	recognition	recognition	NOUN
easat-10064	170	6	and	and	CCONJ
easat-10064	170	7	impact	impact	NOUN
easat-10064	170	8	:	:	PUNCT
easat-10064	170	9	the	the	DET
easat-10064	170	10	survey	survey	NOUN
easat-10064	170	11	revealed	reveal	VERB
easat-10064	170	12	significant	significant	ADJ
easat-10064	170	13	insights	insight	NOUN
easat-10064	170	14	into	into	ADP
easat-10064	170	15	how	how	SCONJ
easat-10064	170	16	the	the	DET
easat-10064	170	17	current	current	ADJ
easat-10064	170	18	official	official	NOUN
easat-10064	170	19	"	"	PUNCT
easat-10064	170	20	love	love	VERB
easat-10064	170	21	the	the	DET
easat-10064	170	22	philippines	philippine	NOUN
easat-10064	170	23	"	"	PUNCT
easat-10064	170	24	slogan	slogan	NOUN
easat-10064	170	25	competes	compete	VERB
easat-10064	170	26	with	with	ADP
easat-10064	170	27	organic	organic	ADJ
easat-10064	170	28	ugc	ugc	NOUN
easat-10064	170	29	content	content	NOUN
easat-10064	170	30	in	in	ADP
easat-10064	170	31	influencing	influence	VERB
easat-10064	170	32	travel	travel	NOUN
easat-10064	170	33	decisions	decision	NOUN
easat-10064	170	34	,	,	PUNCT
easat-10064	170	35	while	while	SCONJ
easat-10064	170	36	also	also	ADV
easat-10064	170	37	measuring	measure	VERB
easat-10064	170	38	residual	residual	ADJ
easat-10064	170	39	awareness	awareness	NOUN
easat-10064	170	40	of	of	ADP
easat-10064	170	41	the	the	DET
easat-10064	170	42	previous	previous	ADJ
easat-10064	170	43	"	"	PUNCT
easat-10064	170	44	more	more	ADJ
easat-10064	170	45	fun	fun	NOUN
easat-10064	170	46	in	in	ADP
easat-10064	170	47	the	the	DET
easat-10064	170	48	philippines	philippine	NOUN
easat-10064	170	49	"	"	PUNCT
easat-10064	170	50	campaign	campaign	NOUN
easat-10064	170	51	.	.	PUNCT
easat-10064	171	1	among	among	ADP
easat-10064	171	2	1,200	1,200	NUM
easat-10064	171	3	respondents	respondent	NOUN
easat-10064	171	4	,	,	PUNCT
easat-10064	171	5	recognition	recognition	NOUN
easat-10064	171	6	patterns	pattern	NOUN
easat-10064	171	7	showed	show	VERB
easat-10064	171	8	interesting	interesting	ADJ
easat-10064	171	9	transitions	transition	NOUN
easat-10064	171	10	between	between	ADP
easat-10064	171	11	old	old	ADJ
easat-10064	171	12	and	and	CCONJ
easat-10064	171	13	new	new	ADJ
easat-10064	171	14	official	official	ADJ
easat-10064	171	15	messaging	messaging	NOUN
easat-10064	171	16	.	.	PUNCT
easat-10064	172	1	1188	1188	NUM
easat-10064	172	2	edelweiss	edelweiss	PROPN
easat-10064	172	3	applied	apply	VERB
easat-10064	172	4	science	science	NOUN
easat-10064	172	5	and	and	CCONJ
easat-10064	172	6	technology	technology	NOUN
easat-10064	172	7	issn	issn	PROPN
easat-10064	172	8	:	:	PUNCT
easat-10064	172	9	2576	2576	NUM
easat-10064	172	10	-	-	SYM
easat-10064	172	11	8484	8484	NUM
easat-10064	172	12	vol	vol	NOUN
easat-10064	172	13	.	.	PROPN
easat-10064	173	1	9	9	NUM
easat-10064	173	2	,	,	PUNCT
easat-10064	173	3	no	no	INTJ
easat-10064	173	4	.	.	NOUN
easat-10064	173	5	9	9	NUM
easat-10064	173	6	:	:	SYM
easat-10064	173	7	1178	1178	NUM
easat-10064	173	8	-	-	SYM
easat-10064	173	9	1198	1198	NUM
easat-10064	173	10	,	,	PUNCT
easat-10064	173	11	2025	2025	NUM
easat-10064	173	12	doi	doi	NOUN
easat-10064	173	13	:	:	PUNCT
easat-10064	173	14	10.55214/2576	10.55214/2576	NUM
easat-10064	173	15	-	-	SYM
easat-10064	173	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	174	1	©	©	ADP
easat-10064	174	2	2025	2025	NUM
easat-10064	174	3	by	by	ADP
easat-10064	174	4	the	the	DET
easat-10064	174	5	authors	author	NOUN
easat-10064	174	6	;	;	PUNCT
easat-10064	174	7	licensee	licensee	PROPN
easat-10064	174	8	learning	learn	VERB
easat-10064	174	9	gate	gate	NOUN
easat-10064	174	10	table	table	NOUN
easat-10064	174	11	6	6	NUM
easat-10064	174	12	.	.	PUNCT
easat-10064	175	1	pre	pre	ADJ
easat-10064	175	2	-	-	ADJ
easat-10064	175	3	post	post	ADJ
easat-10064	175	4	achievement	achievement	NOUN
easat-10064	175	5	results	result	NOUN
easat-10064	175	6	by	by	ADP
easat-10064	175	7	intervention	intervention	NOUN
easat-10064	175	8	group	group	PROPN
easat-10064	175	9	demographics	demographic	NOUN
easat-10064	175	10	"	"	PUNCT
easat-10064	175	11	love	love	VERB
easat-10064	175	12	the	the	DET
easat-10064	175	13	philippines	philippine	NOUN
easat-10064	175	14	"	"	PUNCT
easat-10064	175	15	recognition	recognition	NOUN
easat-10064	175	16	"	"	PUNCT
easat-10064	175	17	more	more	ADJ
easat-10064	175	18	fun	fun	NOUN
easat-10064	175	19	in	in	ADP
easat-10064	175	20	ph	ph	NOUN
easat-10064	175	21	"	"	PUNCT
easat-10064	175	22	recognition	recognition	NOUN
easat-10064	175	23	influenced	influence	VERB
easat-10064	175	24	by	by	ADP
easat-10064	175	25	current	current	ADJ
easat-10064	175	26	slogan	slogan	NOUN
easat-10064	175	27	prefer	prefer	VERB
easat-10064	175	28	ugc	ugc	NOUN
easat-10064	175	29	over	over	ADP
easat-10064	175	30	official	official	ADJ
easat-10064	175	31	marketing	marketing	NOUN
easat-10064	175	32	overall	overall	ADV
easat-10064	175	33	34	34	NUM
easat-10064	175	34	%	%	NOUN
easat-10064	175	35	67	67	NUM
easat-10064	175	36	%	%	NOUN
easat-10064	175	37	18	18	NUM
easat-10064	175	38	%	%	NOUN
easat-10064	175	39	82	82	NUM
easat-10064	175	40	%	%	NOUN
easat-10064	176	1	gen	gen	PROPN
easat-10064	176	2	z	z	PROPN
easat-10064	176	3	(	(	PUNCT
easat-10064	176	4	18	18	NUM
easat-10064	176	5	-	-	SYM
easat-10064	176	6	25	25	NUM
easat-10064	176	7	)	)	PUNCT
easat-10064	176	8	28	28	NUM
easat-10064	176	9	%	%	NOUN
easat-10064	176	10	54	54	NUM
easat-10064	176	11	%	%	NOUN
easat-10064	176	12	11	11	NUM
easat-10064	176	13	%	%	NOUN
easat-10064	176	14	91	91	NUM
easat-10064	176	15	%	%	NOUN
easat-10064	176	16	millennials	millennial	NOUN
easat-10064	176	17	(	(	PUNCT
easat-10064	176	18	2640	2640	NUM
easat-10064	176	19	)	)	PUNCT
easat-10064	176	20	37	37	NUM
easat-10064	176	21	%	%	NOUN
easat-10064	176	22	72	72	NUM
easat-10064	176	23	%	%	NOUN
easat-10064	176	24	21	21	NUM
easat-10064	176	25	%	%	NOUN
easat-10064	176	26	84	84	NUM
easat-10064	176	27	%	%	NOUN
easat-10064	176	28	gen	gen	PROPN
easat-10064	176	29	x	x	SYM
easat-10064	176	30	(	(	PUNCT
easat-10064	176	31	41	41	NUM
easat-10064	176	32	-	-	SYM
easat-10064	176	33	55	55	NUM
easat-10064	176	34	)	)	PUNCT
easat-10064	176	35	41	41	NUM
easat-10064	176	36	%	%	NOUN
easat-10064	176	37	78	78	NUM
easat-10064	176	38	%	%	NOUN
easat-10064	176	39	24	24	NUM
easat-10064	176	40	%	%	NOUN
easat-10064	176	41	73	73	NUM
easat-10064	176	42	%	%	NOUN
easat-10064	176	43	boomers	boomer	NOUN
easat-10064	176	44	(	(	PUNCT
easat-10064	176	45	55	55	NUM
easat-10064	176	46	+	+	NOUN
easat-10064	176	47	)	)	PUNCT
easat-10064	176	48	48	48	NUM
easat-10064	176	49	%	%	NOUN
easat-10064	176	50	81	81	NUM
easat-10064	176	51	%	%	NOUN
easat-10064	176	52	29	29	NUM
easat-10064	176	53	%	%	NOUN
easat-10064	176	54	61	61	NUM
easat-10064	176	55	%	%	NOUN
easat-10064	176	56	international	international	ADJ
easat-10064	176	57	tourists	tourist	NOUN
easat-10064	176	58	19	19	NUM
easat-10064	176	59	%	%	NOUN
easat-10064	176	60	43	43	NUM
easat-10064	176	61	%	%	NOUN
easat-10064	176	62	12	12	NUM
easat-10064	176	63	%	%	NOUN
easat-10064	176	64	87	87	NUM
easat-10064	176	65	%	%	NOUN
easat-10064	176	66	domestic	domestic	ADJ
easat-10064	176	67	travelers	traveler	NOUN
easat-10064	176	68	52	52	NUM
easat-10064	176	69	%	%	NOUN
easat-10064	176	70	89	89	NUM
easat-10064	176	71	%	%	NOUN
easat-10064	176	72	25	25	NUM
easat-10064	176	73	%	%	NOUN
easat-10064	176	74	76	76	NUM
easat-10064	176	75	%	%	NOUN
easat-10064	176	76	figure	figure	NOUN
easat-10064	176	77	4	4	NUM
easat-10064	176	78	.	.	PUNCT
easat-10064	176	79	slogan	slogan	NOUN
easat-10064	176	80	recognition	recognition	NOUN
easat-10064	176	81	vs.	vs.	ADP
easat-10064	176	82	ugc	ugc	NOUN
easat-10064	176	83	preference	preference	NOUN
easat-10064	176	84	by	by	ADP
easat-10064	176	85	generation	generation	NOUN
easat-10064	176	86	4.2.2	4.2.2	NUM
easat-10064	176	87	.	.	PUNCT
easat-10064	177	1	ugc	ugc	NOUN
easat-10064	177	2	authenticity	authenticity	NOUN
easat-10064	177	3	vs.	vs.	ADP
easat-10064	177	4	official	official	ADJ
easat-10064	177	5	marketing	marketing	NOUN
easat-10064	177	6	impact	impact	NOUN
easat-10064	177	7	:	:	PUNCT
easat-10064	177	8	when	when	SCONJ
easat-10064	177	9	asked	ask	VERB
easat-10064	177	10	about	about	ADP
easat-10064	177	11	what	what	PRON
easat-10064	177	12	drives	drive	VERB
easat-10064	177	13	their	their	PRON
easat-10064	177	14	travel	travel	NOUN
easat-10064	177	15	decisions	decision	NOUN
easat-10064	177	16	,	,	PUNCT
easat-10064	177	17	respondents	respondent	NOUN
easat-10064	177	18	overwhelmingly	overwhelmingly	ADV
easat-10064	177	19	favored	favor	VERB
easat-10064	177	20	authentic	authentic	ADJ
easat-10064	177	21	ugc	ugc	NOUN
easat-10064	177	22	over	over	ADP
easat-10064	177	23	official	official	ADJ
easat-10064	177	24	tourism	tourism	NOUN
easat-10064	177	25	marketing	marketing	NOUN
easat-10064	177	26	.	.	PUNCT
easat-10064	178	1	the	the	DET
easat-10064	178	2	survey	survey	NOUN
easat-10064	178	3	included	include	VERB
easat-10064	178	4	specific	specific	ADJ
easat-10064	178	5	questions	question	NOUN
easat-10064	178	6	about	about	ADP
easat-10064	178	7	trust	trust	NOUN
easat-10064	178	8	levels	level	NOUN
easat-10064	178	9	and	and	CCONJ
easat-10064	178	10	decision	decision	NOUN
easat-10064	178	11	-	-	PUNCT
easat-10064	178	12	making	make	VERB
easat-10064	178	13	factors	factor	NOUN
easat-10064	178	14	.	.	PUNCT
easat-10064	179	1	table	table	NOUN
easat-10064	179	2	7	7	NUM
easat-10064	179	3	.	.	PUNCT
easat-10064	179	4	content	content	NOUN
easat-10064	179	5	trust	trust	NOUN
easat-10064	179	6	and	and	CCONJ
easat-10064	179	7	decision	decision	NOUN
easat-10064	179	8	-	-	PUNCT
easat-10064	179	9	making	make	VERB
easat-10064	179	10	factors	factor	NOUN
easat-10064	179	11	content	content	VERB
easat-10064	179	12	source	source	NOUN
easat-10064	179	13	trust	trust	NOUN
easat-10064	179	14	level	level	NOUN
easat-10064	179	15	(	(	PUNCT
easat-10064	179	16	1	1	NUM
easat-10064	179	17	-	-	SYM
easat-10064	179	18	5	5	NUM
easat-10064	179	19	)	)	PUNCT
easat-10064	179	20	primary	primary	ADJ
easat-10064	179	21	influence	influence	NOUN
easat-10064	179	22	factor	factor	NOUN
easat-10064	179	23	booking	book	VERB
easat-10064	179	24	decision	decision	NOUN
easat-10064	179	25	impact	impact	NOUN
easat-10064	179	26	friend	friend	NOUN
easat-10064	179	27	's	's	PART
easat-10064	179	28	social	social	ADJ
easat-10064	179	29	media	medium	NOUN
easat-10064	179	30	post	post	VERB
easat-10064	179	31	4.6	4.6	NUM
easat-10064	179	32	personal	personal	ADJ
easat-10064	179	33	experience	experience	NOUN
easat-10064	179	34	67	67	NUM
easat-10064	179	35	%	%	NOUN
easat-10064	179	36	influencer	influencer	NOUN
easat-10064	179	37	ugc	ugc	NOUN
easat-10064	179	38	3.8	3.8	NUM
easat-10064	179	39	visual	visual	ADJ
easat-10064	179	40	appeal	appeal	NOUN
easat-10064	179	41	+	+	CCONJ
easat-10064	179	42	authenticity	authenticity	NOUN
easat-10064	179	43	45	45	NUM
easat-10064	179	44	%	%	NOUN
easat-10064	179	45	random	random	ADJ
easat-10064	179	46	traveler	traveler	NOUN
easat-10064	179	47	ugc	ugc	NOUN
easat-10064	179	48	4.1	4.1	NUM
easat-10064	179	49	honest	honest	ADJ
easat-10064	179	50	reviews	review	NOUN
easat-10064	179	51	52	52	NUM
easat-10064	179	52	%	%	NOUN
easat-10064	179	53	official	official	ADJ
easat-10064	179	54	tourism	tourism	NOUN
easat-10064	179	55	ads	ad	VERB
easat-10064	179	56	2.9	2.9	NUM
easat-10064	179	57	professional	professional	ADJ
easat-10064	179	58	quality	quality	NOUN
easat-10064	179	59	19	19	NUM
easat-10064	179	60	%	%	NOUN
easat-10064	179	61	"	"	PUNCT
easat-10064	179	62	love	love	VERB
easat-10064	179	63	the	the	DET
easat-10064	179	64	philippines	philippine	NOUN
easat-10064	179	65	"	"	PUNCT
easat-10064	179	66	campaign	campaign	NOUN
easat-10064	179	67	2.7	2.7	NUM
easat-10064	179	68	new	new	ADJ
easat-10064	179	69	brand	brand	NOUN
easat-10064	179	70	messaging	message	VERB
easat-10064	179	71	18	18	NUM
easat-10064	179	72	%	%	NOUN
easat-10064	179	73	"	"	PUNCT
easat-10064	179	74	more	more	ADJ
easat-10064	179	75	fun	fun	NOUN
easat-10064	179	76	in	in	ADP
easat-10064	179	77	ph	ph	NOUN
easat-10064	179	78	"	"	PUNCT
easat-10064	179	79	(	(	PUNCT
easat-10064	179	80	legacy	legacy	NOUN
easat-10064	179	81	)	)	PUNCT
easat-10064	179	82	3.2	3.2	NUM
easat-10064	179	83	brand	brand	NOUN
easat-10064	179	84	familiarity	familiarity	NOUN
easat-10064	179	85	23	23	NUM
easat-10064	179	86	%	%	NOUN
easat-10064	179	87	hotel	hotel	NOUN
easat-10064	179	88	/	/	SYM
easat-10064	179	89	resort	resort	NOUN
easat-10064	179	90	marketing	marketing	NOUN
easat-10064	179	91	3.1	3.1	NUM
easat-10064	179	92	facility	facility	NOUN
easat-10064	179	93	showcase	showcase	NOUN
easat-10064	179	94	34	34	NUM
easat-10064	179	95	%	%	NOUN
easat-10064	179	96	1189	1189	NUM
easat-10064	179	97	edelweiss	edelweiss	PROPN
easat-10064	179	98	applied	apply	VERB
easat-10064	179	99	science	science	NOUN
easat-10064	179	100	and	and	CCONJ
easat-10064	179	101	technology	technology	NOUN
easat-10064	179	102	issn	issn	PROPN
easat-10064	179	103	:	:	PUNCT
easat-10064	179	104	2576	2576	NUM
easat-10064	179	105	-	-	SYM
easat-10064	179	106	8484	8484	NUM
easat-10064	179	107	vol	vol	NOUN
easat-10064	179	108	.	.	PROPN
easat-10064	180	1	9	9	NUM
easat-10064	180	2	,	,	PUNCT
easat-10064	180	3	no	no	INTJ
easat-10064	180	4	.	.	NOUN
easat-10064	180	5	9	9	NUM
easat-10064	180	6	:	:	SYM
easat-10064	180	7	1178	1178	NUM
easat-10064	180	8	-	-	SYM
easat-10064	180	9	1198	1198	NUM
easat-10064	180	10	,	,	PUNCT
easat-10064	180	11	2025	2025	NUM
easat-10064	180	12	doi	doi	NOUN
easat-10064	180	13	:	:	PUNCT
easat-10064	180	14	10.55214/2576	10.55214/2576	NUM
easat-10064	180	15	-	-	SYM
easat-10064	180	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	181	1	©	©	ADP
easat-10064	181	2	2025	2025	NUM
easat-10064	181	3	by	by	ADP
easat-10064	181	4	the	the	DET
easat-10064	181	5	authors	author	NOUN
easat-10064	181	6	;	;	PUNCT
easat-10064	181	7	licensee	licensee	PROPN
easat-10064	181	8	learning	learn	VERB
easat-10064	181	9	gate	gate	NOUN
easat-10064	181	10	4.2.3	4.2.3	PROPN
easat-10064	181	11	.	.	PUNCT
easat-10064	182	1	platform	platform	NOUN
easat-10064	182	2	-	-	PUNCT
easat-10064	182	3	specific	specific	ADJ
easat-10064	182	4	slogan	slogan	NOUN
easat-10064	182	5	integration	integration	NOUN
easat-10064	182	6	analysis	analysis	NOUN
easat-10064	182	7	the	the	DET
easat-10064	182	8	study	study	NOUN
easat-10064	182	9	examined	examine	VERB
easat-10064	182	10	how	how	SCONJ
easat-10064	182	11	both	both	CCONJ
easat-10064	182	12	current	current	ADJ
easat-10064	182	13	and	and	CCONJ
easat-10064	182	14	legacy	legacy	NOUN
easat-10064	182	15	official	official	ADJ
easat-10064	182	16	slogans	slogan	NOUN
easat-10064	182	17	appear	appear	VERB
easat-10064	182	18	across	across	ADP
easat-10064	182	19	different	different	ADJ
easat-10064	182	20	platforms	platform	NOUN
easat-10064	182	21	and	and	CCONJ
easat-10064	182	22	their	their	PRON
easat-10064	182	23	effectiveness	effectiveness	NOUN
easat-10064	182	24	compared	compare	VERB
easat-10064	182	25	to	to	ADP
easat-10064	182	26	organic	organic	ADJ
easat-10064	182	27	content	content	NOUN
easat-10064	182	28	table	table	NOUN
easat-10064	182	29	8	8	NUM
easat-10064	182	30	.	.	PUNCT
easat-10064	183	1	official	official	ADJ
easat-10064	183	2	tourism	tourism	NOUN
easat-10064	183	3	slogans	slogan	NOUN
easat-10064	183	4	usage	usage	VERB
easat-10064	183	5	across	across	ADP
easat-10064	183	6	platforms	platform	NOUN
easat-10064	183	7	.	.	PUNCT
easat-10064	184	1	platform	platform	NOUN
easat-10064	184	2	"	"	PUNCT
easat-10064	184	3	love	love	VERB
easat-10064	184	4	the	the	DET
easat-10064	184	5	philippines	philippine	NOUN
easat-10064	184	6	"	"	PUNCT
easat-10064	184	7	"	"	PUNCT
easat-10064	184	8	more	more	ADJ
easat-10064	184	9	fun	fun	NOUN
easat-10064	184	10	in	in	ADP
easat-10064	184	11	ph	ph	NOUN
easat-10064	184	12	"	"	PUNCT
easat-10064	184	13	(	(	PUNCT
easat-10064	184	14	legacy	legacy	NOUN
easat-10064	184	15	)	)	PUNCT
easat-10064	184	16	organic	organic	ADJ
easat-10064	184	17	vs.	vs.	ADP
easat-10064	184	18	sponsored	sponsor	VERB
easat-10064	184	19	engagement	engagement	NOUN
easat-10064	184	20	vs.	vs.	ADP
easat-10064	184	21	non	non	ADJ
easat-10064	184	22	-	-	ADJ
easat-10064	184	23	slogan	slogan	ADJ
easat-10064	184	24	content	content	NOUN
easat-10064	184	25	instagram	instagram	PROPN
easat-10064	184	26	12	12	NUM
easat-10064	184	27	%	%	NOUN
easat-10064	184	28	34	34	NUM
easat-10064	184	29	%	%	NOUN
easat-10064	184	30	75	75	NUM
easat-10064	184	31	%	%	NOUN
easat-10064	184	32	organic	organic	ADJ
easat-10064	184	33	/	/	SYM
easat-10064	184	34	25	25	NUM
easat-10064	184	35	%	%	NOUN
easat-10064	184	36	sponsored	sponsor	VERB
easat-10064	184	37	-18	-18	NUM
easat-10064	184	38	%	%	NOUN
easat-10064	184	39	lower	low	ADJ
easat-10064	184	40	engagement	engagement	NOUN
easat-10064	184	41	(	(	PUNCT
easat-10064	184	42	new	new	ADJ
easat-10064	184	43	)	)	PUNCT
easat-10064	184	44	,	,	PUNCT
easat-10064	184	45	12	12	NUM
easat-10064	184	46	%	%	NOUN
easat-10064	184	47	(	(	PUNCT
easat-10064	184	48	legacy	legacy	NOUN
easat-10064	184	49	)	)	PUNCT
easat-10064	184	50	tiktok	tiktok	ADJ
easat-10064	184	51	8	8	NUM
easat-10064	184	52	%	%	NOUN
easat-10064	184	53	18	18	NUM
easat-10064	184	54	%	%	NOUN
easat-10064	184	55	80	80	NUM
easat-10064	184	56	%	%	NOUN
easat-10064	184	57	organic	organic	ADJ
easat-10064	184	58	/	/	SYM
easat-10064	184	59	20	20	NUM
easat-10064	184	60	%	%	NOUN
easat-10064	184	61	sponsored	sponsor	VERB
easat-10064	184	62	-31	-31	NUM
easat-10064	184	63	%	%	NOUN
easat-10064	184	64	lower	low	ADJ
easat-10064	184	65	engagement	engagement	NOUN
easat-10064	184	66	(	(	PUNCT
easat-10064	184	67	new	new	ADJ
easat-10064	184	68	)	)	PUNCT
easat-10064	184	69	,	,	PUNCT
easat-10064	184	70	23	23	NUM
easat-10064	184	71	%	%	NOUN
easat-10064	184	72	(	(	PUNCT
easat-10064	184	73	legacy	legacy	NOUN
easat-10064	184	74	)	)	PUNCT
easat-10064	184	75	youtube	youtube	NOUN
easat-10064	184	76	15	15	NUM
easat-10064	184	77	%	%	NOUN
easat-10064	184	78	28	28	NUM
easat-10064	184	79	%	%	NOUN
easat-10064	184	80	65	65	NUM
easat-10064	184	81	%	%	NOUN
easat-10064	184	82	organic	organic	ADJ
easat-10064	184	83	/	/	SYM
easat-10064	184	84	35	35	NUM
easat-10064	184	85	%	%	NOUN
easat-10064	184	86	sponsored	sponsor	VERB
easat-10064	184	87	-5	-5	INTJ
easat-10064	184	88	%	%	NOUN
easat-10064	184	89	lower	low	ADJ
easat-10064	184	90	engagement	engagement	NOUN
easat-10064	184	91	(	(	PUNCT
easat-10064	184	92	new	new	ADJ
easat-10064	184	93	)	)	PUNCT
easat-10064	184	94	,	,	PUNCT
easat-10064	185	1	+8	+8	ADJ
easat-10064	185	2	%	%	NOUN
easat-10064	185	3	(	(	PUNCT
easat-10064	185	4	legacy	legacy	NOUN
easat-10064	185	5	)	)	PUNCT
easat-10064	185	6	google	google	PROPN
easat-10064	185	7	reviews	review	NOUN
easat-10064	185	8	2	2	NUM
easat-10064	185	9	%	%	NOUN
easat-10064	185	10	3	3	NUM
easat-10064	185	11	%	%	NOUN
easat-10064	185	12	95	95	NUM
easat-10064	185	13	%	%	NOUN
easat-10064	185	14	organic	organic	ADJ
easat-10064	185	15	/	/	SYM
easat-10064	185	16	5	5	NUM
easat-10064	185	17	%	%	NOUN
easat-10064	185	18	sponsored	sponsor	VERB
easat-10064	185	19	no	no	DET
easat-10064	185	20	significant	significant	ADJ
easat-10064	185	21	difference	difference	NOUN
easat-10064	185	22	tripadvisor	tripadvisor	NOUN
easat-10064	185	23	3	3	NUM
easat-10064	185	24	%	%	NOUN
easat-10064	185	25	7	7	NUM
easat-10064	185	26	%	%	NOUN
easat-10064	185	27	90	90	NUM
easat-10064	185	28	%	%	NOUN
easat-10064	185	29	organic	organic	ADJ
easat-10064	185	30	/	/	SYM
easat-10064	185	31	10	10	NUM
easat-10064	185	32	%	%	NOUN
easat-10064	185	33	sponsored	sponsor	VERB
easat-10064	185	34	-8	-8	ADJ
easat-10064	185	35	%	%	NOUN
easat-10064	185	36	lower	low	ADJ
easat-10064	185	37	engagement	engagement	NOUN
easat-10064	185	38	(	(	PUNCT
easat-10064	185	39	new	new	ADJ
easat-10064	185	40	)	)	PUNCT
easat-10064	185	41	,	,	PUNCT
easat-10064	185	42	+5	+5	NOUN
easat-10064	185	43	%	%	NOUN
easat-10064	185	44	(	(	PUNCT
easat-10064	185	45	legacy	legacy	NOUN
easat-10064	185	46	)	)	PUNCT
easat-10064	185	47	4.3	4.3	NUM
easat-10064	185	48	.	.	PUNCT
easat-10064	186	1	what	what	PRON
easat-10064	186	2	travelers	traveler	NOUN
easat-10064	186	3	actually	actually	ADV
easat-10064	186	4	see	see	VERB
easat-10064	186	5	and	and	CCONJ
easat-10064	186	6	value	value	NOUN
easat-10064	186	7	in	in	ADP
easat-10064	186	8	ugc	ugc	PROPN
easat-10064	186	9	detailed	detailed	ADJ
easat-10064	186	10	analysis	analysis	NOUN
easat-10064	186	11	of	of	ADP
easat-10064	186	12	what	what	PRON
easat-10064	186	13	specific	specific	ADJ
easat-10064	186	14	ugc	ugc	NOUN
easat-10064	186	15	elements	element	NOUN
easat-10064	186	16	influence	influence	NOUN
easat-10064	186	17	travel	travel	NOUN
easat-10064	186	18	decisions	decision	NOUN
easat-10064	186	19	revealed	reveal	VERB
easat-10064	186	20	that	that	SCONJ
easat-10064	186	21	authentic	authentic	ADJ
easat-10064	186	22	,	,	PUNCT
easat-10064	186	23	unpolished	unpolished	ADJ
easat-10064	186	24	content	content	NOUN
easat-10064	186	25	significantly	significantly	ADV
easat-10064	186	26	outperforms	outperform	VERB
easat-10064	186	27	professional	professional	ADJ
easat-10064	186	28	marketing	marketing	NOUN
easat-10064	186	29	materials	material	NOUN
easat-10064	186	30	.	.	PUNCT
easat-10064	187	1	table	table	NOUN
easat-10064	187	2	9	9	NUM
easat-10064	187	3	.	.	PUNCT
easat-10064	188	1	most	most	ADV
easat-10064	188	2	influential	influential	ADJ
easat-10064	188	3	ugc	ugc	NOUN
easat-10064	188	4	elements	element	NOUN
easat-10064	188	5	for	for	ADP
easat-10064	188	6	philippine	philippine	ADJ
easat-10064	188	7	tourism	tourism	NOUN
easat-10064	188	8	ugc	ugc	PROPN
easat-10064	188	9	element	element	NOUN
easat-10064	188	10	influence	influence	NOUN
easat-10064	188	11	rating	rating	NOUN
easat-10064	188	12	(	(	PUNCT
easat-10064	188	13	15	15	NUM
easat-10064	188	14	)	)	PUNCT
easat-10064	188	15	platform	platform	NOUN
easat-10064	188	16	where	where	SCONJ
easat-10064	188	17	most	most	ADV
easat-10064	188	18	effective	effective	ADJ
easat-10064	188	19	why	why	SCONJ
easat-10064	188	20	it	it	PRON
easat-10064	188	21	matters	matter	VERB
easat-10064	188	22	(	(	PUNCT
easat-10064	188	23	top	top	ADJ
easat-10064	188	24	response	response	NOUN
easat-10064	188	25	)	)	PUNCT
easat-10064	188	26	real	real	ADJ
easat-10064	188	27	cost	cost	NOUN
easat-10064	188	28	breakdowns	breakdown	NOUN
easat-10064	188	29	4.7	4.7	NUM
easat-10064	188	30	youtube	youtube	NOUN
easat-10064	188	31	,	,	PUNCT
easat-10064	188	32	blogs	blog	NOUN
easat-10064	188	33	"	"	PUNCT
easat-10064	188	34	shows	show	VERB
easat-10064	188	35	actual	actual	ADJ
easat-10064	188	36	affordability	affordability	NOUN
easat-10064	188	37	"	"	PUNCT
easat-10064	188	38	unfiltered	unfiltered	ADJ
easat-10064	188	39	photos	photo	NOUN
easat-10064	188	40	4.4	4.4	NUM
easat-10064	188	41	instagram	instagram	PROPN
easat-10064	188	42	,	,	PUNCT
easat-10064	188	43	tiktok	tiktok	ADJ
easat-10064	188	44	"	"	PUNCT
easat-10064	188	45	see	see	VERB
easat-10064	188	46	real	real	ADJ
easat-10064	188	47	conditions	condition	NOUN
easat-10064	188	48	"	"	PUNCT
easat-10064	188	49	local	local	ADJ
easat-10064	188	50	interactions	interaction	NOUN
easat-10064	188	51	4.6	4.6	NUM
easat-10064	188	52	tiktok	tiktok	NOUN
easat-10064	188	53	,	,	PUNCT
easat-10064	188	54	youtube	youtube	NOUN
easat-10064	188	55	"	"	PUNCT
easat-10064	188	56	cultural	cultural	ADJ
easat-10064	188	57	authenticity	authenticity	NOUN
easat-10064	188	58	"	"	PUNCT
easat-10064	188	59	negative	negative	ADJ
easat-10064	188	60	experiences	experience	NOUN
easat-10064	188	61	shared	share	VERB
easat-10064	188	62	4.2	4.2	NUM
easat-10064	188	63	reviews	review	NOUN
easat-10064	188	64	,	,	PUNCT
easat-10064	188	65	youtube	youtube	NOUN
easat-10064	188	66	"	"	PUNCT
easat-10064	188	67	honest	honest	ADJ
easat-10064	188	68	and	and	CCONJ
easat-10064	188	69	balanced	balanced	ADJ
easat-10064	188	70	"	"	PUNCT
easat-10064	188	71	food	food	NOUN
easat-10064	188	72	from	from	ADP
easat-10064	188	73	local	local	ADJ
easat-10064	188	74	spots	spot	NOUN
easat-10064	188	75	4.1	4.1	NUM
easat-10064	188	76	tiktok	tiktok	NOUN
easat-10064	188	77	,	,	PUNCT
easat-10064	188	78	instagram	instagram	PROPN
easat-10064	188	79	"	"	PUNCT
easat-10064	188	80	real	real	ADJ
easat-10064	188	81	filipino	filipino	ADJ
easat-10064	188	82	experience	experience	NOUN
easat-10064	188	83	"	"	PUNCT
easat-10064	188	84	transportation	transportation	NOUN
easat-10064	188	85	reality	reality	NOUN
easat-10064	188	86	4.3	4.3	NUM
easat-10064	188	87	youtube	youtube	NOUN
easat-10064	188	88	,	,	PUNCT
easat-10064	188	89	reviews	review	NOUN
easat-10064	188	90	"	"	PUNCT
easat-10064	188	91	practical	practical	ADJ
easat-10064	188	92	planning	planning	NOUN
easat-10064	188	93	needs	need	NOUN
easat-10064	188	94	"	"	PUNCT
easat-10064	188	95	weather	weather	NOUN
easat-10064	188	96	/	/	SYM
easat-10064	188	97	seasonal	seasonal	ADJ
easat-10064	188	98	timing	timing	NOUN
easat-10064	188	99	4.0	4.0	NUM
easat-10064	188	100	all	all	DET
easat-10064	188	101	platforms	platform	NOUN
easat-10064	188	102	"	"	PUNCT
easat-10064	188	103	avoid	avoid	VERB
easat-10064	188	104	disappointment	disappointment	NOUN
easat-10064	188	105	"	"	PUNCT
easat-10064	188	106	hidden	hide	VERB
easat-10064	188	107	gem	gem	NOUN
easat-10064	188	108	discoveries	discovery	NOUN
easat-10064	188	109	4.5	4.5	NUM
easat-10064	188	110	tiktok	tiktok	NOUN
easat-10064	188	111	,	,	PUNCT
easat-10064	188	112	instagram	instagram	PROPN
easat-10064	188	113	"	"	PUNCT
easat-10064	188	114	unique	unique	ADJ
easat-10064	188	115	experiences	experience	NOUN
easat-10064	188	116	"	"	PUNCT
easat-10064	188	117	traveler	traveler	NOUN
easat-10064	188	118	platform	platform	NOUN
easat-10064	188	119	usage	usage	NOUN
easat-10064	188	120	patterns	pattern	NOUN
easat-10064	188	121	(	(	PUNCT
easat-10064	188	122	n=1,200	n=1,200	PROPN
easat-10064	188	123	):	):	PUNCT
easat-10064	188	124	•	•	NUM
easat-10064	188	125	trip	trip	NOUN
easat-10064	188	126	inspiration	inspiration	NOUN
easat-10064	188	127	:	:	PUNCT
easat-10064	188	128	instagram	instagram	PROPN
easat-10064	188	129	(	(	PUNCT
easat-10064	188	130	63	63	NUM
easat-10064	188	131	%	%	NOUN
easat-10064	188	132	)	)	PUNCT
easat-10064	188	133	,	,	PUNCT
easat-10064	188	134	tiktok	tiktok	NOUN
easat-10064	188	135	(	(	PUNCT
easat-10064	188	136	28	28	NUM
easat-10064	188	137	%	%	NOUN
easat-10064	188	138	)	)	PUNCT
easat-10064	188	139	,	,	PUNCT
easat-10064	188	140	youtube	youtube	NOUN
easat-10064	188	141	(	(	PUNCT
easat-10064	188	142	9	9	NUM
easat-10064	188	143	%	%	NOUN
easat-10064	188	144	)	)	PUNCT
easat-10064	188	145	•	•	NUM
easat-10064	188	146	detailed	detailed	ADJ
easat-10064	188	147	planning	planning	NOUN
easat-10064	188	148	:	:	PUNCT
easat-10064	188	149	youtube	youtube	NOUN
easat-10064	188	150	(	(	PUNCT
easat-10064	188	151	48	48	NUM
easat-10064	188	152	%	%	NOUN
easat-10064	188	153	)	)	PUNCT
easat-10064	188	154	,	,	PUNCT
easat-10064	188	155	blogs	blog	NOUN
easat-10064	188	156	(	(	PUNCT
easat-10064	188	157	29	29	NUM
easat-10064	188	158	%	%	NOUN
easat-10064	188	159	)	)	PUNCT
easat-10064	188	160	,	,	PUNCT
easat-10064	188	161	tripadvisor	tripadvisor	NOUN
easat-10064	188	162	(	(	PUNCT
easat-10064	188	163	23	23	NUM
easat-10064	188	164	%	%	NOUN
easat-10064	188	165	)	)	PUNCT
easat-10064	188	166	•	•	NOUN
easat-10064	188	167	final	final	ADJ
easat-10064	188	168	booking	booking	NOUN
easat-10064	188	169	decisions	decision	NOUN
easat-10064	188	170	:	:	PUNCT
easat-10064	188	171	google	google	PROPN
easat-10064	188	172	reviews	review	NOUN
easat-10064	188	173	(	(	PUNCT
easat-10064	188	174	91	91	NUM
easat-10064	188	175	%	%	NOUN
easat-10064	188	176	)	)	PUNCT
easat-10064	188	177	,	,	PUNCT
easat-10064	188	178	tripadvisor	tripadvisor	NOUN
easat-10064	188	179	(	(	PUNCT
easat-10064	188	180	69	69	NUM
easat-10064	188	181	%	%	NOUN
easat-10064	188	182	)	)	PUNCT
easat-10064	188	183	,	,	PUNCT
easat-10064	188	184	youtube	youtube	NOUN
easat-10064	188	185	(	(	PUNCT
easat-10064	188	186	31	31	NUM
easat-10064	188	187	%	%	NOUN
easat-10064	188	188	)	)	PUNCT
easat-10064	188	189	1190	1190	NUM
easat-10064	188	190	edelweiss	edelweiss	PROPN
easat-10064	188	191	applied	apply	VERB
easat-10064	188	192	science	science	NOUN
easat-10064	188	193	and	and	CCONJ
easat-10064	188	194	technology	technology	NOUN
easat-10064	188	195	issn	issn	PROPN
easat-10064	188	196	:	:	PUNCT
easat-10064	188	197	2576	2576	NUM
easat-10064	188	198	-	-	SYM
easat-10064	188	199	8484	8484	NUM
easat-10064	188	200	vol	vol	NOUN
easat-10064	188	201	.	.	PROPN
easat-10064	189	1	9	9	NUM
easat-10064	189	2	,	,	PUNCT
easat-10064	189	3	no	no	INTJ
easat-10064	189	4	.	.	NOUN
easat-10064	189	5	9	9	NUM
easat-10064	189	6	:	:	SYM
easat-10064	189	7	1178	1178	NUM
easat-10064	189	8	-	-	SYM
easat-10064	189	9	1198	1198	NUM
easat-10064	189	10	,	,	PUNCT
easat-10064	189	11	2025	2025	NUM
easat-10064	189	12	doi	doi	NOUN
easat-10064	189	13	:	:	PUNCT
easat-10064	189	14	10.55214/2576	10.55214/2576	NUM
easat-10064	189	15	-	-	SYM
easat-10064	189	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	190	1	©	©	ADP
easat-10064	190	2	2025	2025	NUM
easat-10064	190	3	by	by	ADP
easat-10064	190	4	the	the	DET
easat-10064	190	5	authors	author	NOUN
easat-10064	190	6	;	;	PUNCT
easat-10064	190	7	licensee	licensee	PROPN
easat-10064	190	8	learning	learn	VERB
easat-10064	190	9	gate	gate	PROPN
easat-10064	190	10	figure	figure	NOUN
easat-10064	190	11	5	5	NUM
easat-10064	190	12	.	.	PUNCT
easat-10064	190	13	trust	trust	NOUN
easat-10064	190	14	level	level	PROPN
easat-10064	190	15	comparison	comparison	NOUN
easat-10064	190	16	official	official	ADJ
easat-10064	190	17	marketing	marketing	NOUN
easat-10064	190	18	vs.	vs.	X
easat-10064	190	19	ugc	ugc	PROPN
easat-10064	190	20	.	.	PUNCT
easat-10064	190	21	4.3.1	4.3.1	X
easat-10064	190	22	.	.	PUNCT
easat-10064	191	1	content	content	NOUN
easat-10064	191	2	authenticity	authenticity	NOUN
easat-10064	191	3	preferences	preference	NOUN
easat-10064	191	4	when	when	SCONJ
easat-10064	191	5	asked	ask	VERB
easat-10064	191	6	what	what	PRON
easat-10064	191	7	makes	make	VERB
easat-10064	191	8	philippine	philippine	ADJ
easat-10064	191	9	tourism	tourism	NOUN
easat-10064	191	10	content	content	NOUN
easat-10064	191	11	trustworthy	trustworthy	ADJ
easat-10064	191	12	,	,	PUNCT
easat-10064	191	13	respondents	respondent	NOUN
easat-10064	191	14	provided	provide	VERB
easat-10064	191	15	clear	clear	ADJ
easat-10064	191	16	preferences	preference	NOUN
easat-10064	191	17	that	that	PRON
easat-10064	191	18	explain	explain	VERB
easat-10064	191	19	the	the	DET
easat-10064	191	20	gap	gap	NOUN
easat-10064	191	21	between	between	ADP
easat-10064	191	22	official	official	ADJ
easat-10064	191	23	marketing	marketing	NOUN
easat-10064	191	24	and	and	CCONJ
easat-10064	191	25	ugc	ugc	NOUN
easat-10064	191	26	effectiveness	effectiveness	NOUN
easat-10064	191	27	.	.	PUNCT
easat-10064	192	1	table	table	NOUN
easat-10064	192	2	10	10	NUM
easat-10064	192	3	.	.	PUNCT
easat-10064	193	1	authenticity	authenticity	NOUN
easat-10064	193	2	markers	marker	NOUN
easat-10064	193	3	that	that	PRON
easat-10064	193	4	build	build	VERB
easat-10064	193	5	trust	trust	NOUN
easat-10064	193	6	.	.	PUNCT
easat-10064	194	1	authenticity	authenticity	NOUN
easat-10064	194	2	marker	marker	NOUN
easat-10064	194	3	importance	importance	NOUN
easat-10064	194	4	(	(	PUNCT
easat-10064	194	5	%	%	INTJ
easat-10064	194	6	)	)	PUNCT
easat-10064	194	7	most	most	ADV
easat-10064	194	8	common	common	ADJ
easat-10064	194	9	on	on	ADP
easat-10064	194	10	platform	platform	NOUN
easat-10064	194	11	impact	impact	NOUN
easat-10064	194	12	on	on	ADP
easat-10064	194	13	travel	travel	NOUN
easat-10064	194	14	decision	decision	NOUN
easat-10064	194	15	shows	show	VERB
easat-10064	194	16	real	real	ADJ
easat-10064	194	17	prices	price	NOUN
easat-10064	194	18	87	87	NUM
easat-10064	194	19	%	%	NOUN
easat-10064	194	20	youtube	youtube	NOUN
easat-10064	194	21	,	,	PUNCT
easat-10064	194	22	blogs	blog	NOUN
easat-10064	194	23	high	high	ADJ
easat-10064	194	24	affects	affect	VERB
easat-10064	194	25	73	73	NUM
easat-10064	194	26	%	%	NOUN
easat-10064	194	27	of	of	ADP
easat-10064	194	28	bookings	booking	NOUN
easat-10064	194	29	includes	include	VERB
easat-10064	194	30	challenges	challenge	NOUN
easat-10064	194	31	/	/	SYM
easat-10064	194	32	problems	problem	NOUN
easat-10064	194	33	78	78	NUM
easat-10064	194	34	%	%	NOUN
easat-10064	194	35	youtube	youtube	NOUN
easat-10064	194	36	,	,	PUNCT
easat-10064	194	37	reviews	review	VERB
easat-10064	194	38	medium	medium	NOUN
easat-10064	194	39	affects	affect	VERB
easat-10064	194	40	54	54	NUM
easat-10064	194	41	%	%	NOUN
easat-10064	194	42	features	feature	VERB
easat-10064	194	43	local	local	ADJ
easat-10064	194	44	people	people	NOUN
easat-10064	194	45	81	81	NUM
easat-10064	194	46	%	%	NOUN
easat-10064	194	47	tiktok	tiktok	NOUN
easat-10064	194	48	,	,	PUNCT
easat-10064	194	49	youtube	youtube	NOUN
easat-10064	194	50	high	high	ADJ
easat-10064	194	51	affects	affect	VERB
easat-10064	194	52	67	67	NUM
easat-10064	194	53	%	%	NOUN
easat-10064	194	54	unpolished	unpolished	ADJ
easat-10064	194	55	visuals	visual	NOUN
easat-10064	194	56	69	69	NUM
easat-10064	194	57	%	%	NOUN
easat-10064	194	58	tiktok	tiktok	NOUN
easat-10064	194	59	,	,	PUNCT
easat-10064	194	60	instagram	instagram	PROPN
easat-10064	194	61	stories	story	NOUN
easat-10064	194	62	medium	medium	NOUN
easat-10064	194	63	affects	affect	VERB
easat-10064	194	64	43	43	NUM
easat-10064	194	65	%	%	NOUN
easat-10064	194	66	mentions	mention	VERB
easat-10064	194	67	specific	specific	ADJ
easat-10064	194	68	locations	location	NOUN
easat-10064	194	69	84	84	NUM
easat-10064	194	70	%	%	NOUN
easat-10064	194	71	all	all	DET
easat-10064	194	72	platforms	platform	NOUN
easat-10064	194	73	high	high	ADJ
easat-10064	194	74	affects	affect	VERB
easat-10064	194	75	71	71	NUM
easat-10064	194	76	%	%	NOUN
easat-10064	194	77	shows	show	VERB
easat-10064	194	78	seasonal	seasonal	ADJ
easat-10064	194	79	reality	reality	NOUN
easat-10064	194	80	76	76	NUM
easat-10064	194	81	%	%	NOUN
easat-10064	194	82	youtube	youtube	NOUN
easat-10064	194	83	,	,	PUNCT
easat-10064	194	84	reviews	review	VERB
easat-10064	194	85	high	high	ADV
easat-10064	194	86	affects	affect	VERB
easat-10064	194	87	68	68	NUM
easat-10064	194	88	%	%	NOUN
easat-10064	194	89	personal	personal	ADJ
easat-10064	194	90	storytelling	storytelle	VERB
easat-10064	194	91	72	72	NUM
easat-10064	194	92	%	%	NOUN
easat-10064	194	93	youtube	youtube	NOUN
easat-10064	194	94	,	,	PUNCT
easat-10064	194	95	blogs	blog	NOUN
easat-10064	194	96	medium	medium	NOUN
easat-10064	194	97	affects	affect	VERB
easat-10064	194	98	49	49	NUM
easat-10064	194	99	%	%	NOUN
easat-10064	194	100	4.3.2	4.3.2	NOUN
easat-10064	194	101	.	.	PUNCT
easat-10064	195	1	official	official	ADJ
easat-10064	195	2	slogan	slogan	NOUN
easat-10064	195	3	vs.	vs.	ADP
easat-10064	195	4	organic	organic	ADJ
easat-10064	195	5	hashtag	hashtag	NOUN
easat-10064	195	6	performance	performance	NOUN
easat-10064	195	7	analysis	analysis	NOUN
easat-10064	195	8	of	of	ADP
easat-10064	195	9	hashtag	hashtag	NOUN
easat-10064	195	10	performance	performance	NOUN
easat-10064	195	11	revealed	reveal	VERB
easat-10064	195	12	that	that	SCONJ
easat-10064	195	13	organic	organic	ADJ
easat-10064	195	14	,	,	PUNCT
easat-10064	195	15	user	user	NOUN
easat-10064	195	16	-	-	PUNCT
easat-10064	195	17	generated	generate	VERB
easat-10064	195	18	hashtags	hashtag	NOUN
easat-10064	195	19	significantly	significantly	ADV
easat-10064	195	20	outperform	outperform	VERB
easat-10064	195	21	both	both	CCONJ
easat-10064	195	22	current	current	ADJ
easat-10064	195	23	and	and	CCONJ
easat-10064	195	24	legacy	legacy	NOUN
easat-10064	195	25	official	official	ADJ
easat-10064	195	26	tourism	tourism	NOUN
easat-10064	195	27	slogans	slogan	NOUN
easat-10064	195	28	in	in	ADP
easat-10064	195	29	terms	term	NOUN
easat-10064	195	30	of	of	ADP
easat-10064	195	31	engagement	engagement	NOUN
easat-10064	195	32	and	and	CCONJ
easat-10064	195	33	conversion	conversion	NOUN
easat-10064	195	34	.	.	PUNCT
easat-10064	196	1	1191	1191	NUM
easat-10064	196	2	edelweiss	edelweiss	PROPN
easat-10064	196	3	applied	apply	VERB
easat-10064	196	4	science	science	NOUN
easat-10064	196	5	and	and	CCONJ
easat-10064	196	6	technology	technology	NOUN
easat-10064	196	7	issn	issn	PROPN
easat-10064	196	8	:	:	PUNCT
easat-10064	196	9	2576	2576	NUM
easat-10064	196	10	-	-	SYM
easat-10064	196	11	8484	8484	NUM
easat-10064	196	12	vol	vol	NOUN
easat-10064	196	13	.	.	PROPN
easat-10064	197	1	9	9	NUM
easat-10064	197	2	,	,	PUNCT
easat-10064	197	3	no	no	INTJ
easat-10064	197	4	.	.	NOUN
easat-10064	197	5	9	9	NUM
easat-10064	197	6	:	:	SYM
easat-10064	197	7	1178	1178	NUM
easat-10064	197	8	-	-	SYM
easat-10064	197	9	1198	1198	NUM
easat-10064	197	10	,	,	PUNCT
easat-10064	197	11	2025	2025	NUM
easat-10064	197	12	doi	doi	NOUN
easat-10064	197	13	:	:	PUNCT
easat-10064	197	14	10.55214/2576	10.55214/2576	NUM
easat-10064	197	15	-	-	SYM
easat-10064	197	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	198	1	©	©	ADP
easat-10064	198	2	2025	2025	NUM
easat-10064	198	3	by	by	ADP
easat-10064	198	4	the	the	DET
easat-10064	198	5	authors	author	NOUN
easat-10064	198	6	;	;	PUNCT
easat-10064	198	7	licensee	licensee	PROPN
easat-10064	198	8	learning	learn	VERB
easat-10064	198	9	gate	gate	NOUN
easat-10064	198	10	table	table	NOUN
easat-10064	198	11	11	11	NUM
easat-10064	198	12	.	.	PUNCT
easat-10064	199	1	hashtag	hashtag	NOUN
easat-10064	199	2	performance	performance	NOUN
easat-10064	199	3	comparison	comparison	NOUN
easat-10064	199	4	.	.	PUNCT
easat-10064	200	1	hashtag	hashtag	NOUN
easat-10064	200	2	type	type	NOUN
easat-10064	200	3	usage	usage	NOUN
easat-10064	200	4	frequency	frequency	NOUN
easat-10064	200	5	avg	avg	PROPN
easat-10064	200	6	.	.	PROPN
easat-10064	200	7	engagement	engagement	PROPN
easat-10064	200	8	conversion	conversion	PROPN
easat-10064	200	9	to	to	PART
easat-10064	200	10	travel	travel	VERB
easat-10064	200	11	action	action	NOUN
easat-10064	200	12	#	#	NOUN
easat-10064	200	13	lovethephilippines	lovethephilippine	NOUN
easat-10064	200	14	12	12	NUM
easat-10064	200	15	%	%	NOUN
easat-10064	200	16	of	of	ADP
easat-10064	200	17	posts	post	NOUN
easat-10064	200	18	2.8	2.8	NUM
easat-10064	200	19	%	%	NOUN
easat-10064	200	20	11	11	NUM
easat-10064	200	21	%	%	NOUN
easat-10064	200	22	#	#	NOUN
easat-10064	200	23	morefuninthephilippines	morefuninthephilippine	NOUN
easat-10064	200	24	34	34	NUM
easat-10064	200	25	%	%	NOUN
easat-10064	200	26	of	of	ADP
easat-10064	200	27	posts	post	NOUN
easat-10064	200	28	3.2	3.2	NUM
easat-10064	200	29	%	%	NOUN
easat-10064	200	30	15	15	NUM
easat-10064	200	31	%	%	NOUN
easat-10064	200	32	#	#	NOUN
easat-10064	200	33	philippines	philippine	NOUN
easat-10064	200	34	67	67	NUM
easat-10064	200	35	%	%	NOUN
easat-10064	200	36	of	of	ADP
easat-10064	200	37	posts	post	NOUN
easat-10064	200	38	4.1	4.1	NUM
easat-10064	200	39	%	%	NOUN
easat-10064	200	40	22	22	NUM
easat-10064	200	41	%	%	NOUN
easat-10064	200	42	#	#	NOUN
easat-10064	200	43	boracay	boracay	NOUN
easat-10064	200	44	45	45	NUM
easat-10064	200	45	%	%	NOUN
easat-10064	200	46	of	of	ADP
easat-10064	200	47	posts	post	NOUN
easat-10064	200	48	6.8	6.8	NUM
easat-10064	200	49	%	%	NOUN
easat-10064	200	50	34	34	NUM
easat-10064	200	51	%	%	NOUN
easat-10064	200	52	#	#	NOUN
easat-10064	200	53	palawanparadise	palawanparadise	NOUN
easat-10064	200	54	23	23	NUM
easat-10064	200	55	%	%	NOUN
easat-10064	200	56	of	of	ADP
easat-10064	200	57	posts	post	NOUN
easat-10064	200	58	7.2	7.2	NUM
easat-10064	200	59	%	%	NOUN
easat-10064	200	60	38	38	NUM
easat-10064	200	61	%	%	NOUN
easat-10064	200	62	#	#	NOUN
easat-10064	200	63	pilipinasganda	pilipinasganda	ADJ
easat-10064	200	64	18	18	NUM
easat-10064	200	65	%	%	NOUN
easat-10064	200	66	of	of	ADP
easat-10064	200	67	posts	post	NOUN
easat-10064	200	68	5.9	5.9	NUM
easat-10064	200	69	%	%	NOUN
easat-10064	200	70	29	29	NUM
easat-10064	200	71	%	%	NOUN
easat-10064	200	72	#	#	NOUN
easat-10064	200	73	islandlife	islandlife	NOUN
easat-10064	200	74	29	29	NUM
easat-10064	200	75	%	%	NOUN
easat-10064	200	76	of	of	ADP
easat-10064	200	77	posts	post	NOUN
easat-10064	200	78	5.4	5.4	NUM
easat-10064	200	79	%	%	NOUN
easat-10064	200	80	31	31	NUM
easat-10064	200	81	%	%	NOUN
easat-10064	200	82	#	#	SYM
easat-10064	200	83	tropicalvibes	tropicalvibe	NOUN
easat-10064	200	84	31	31	NUM
easat-10064	200	85	%	%	NOUN
easat-10064	200	86	of	of	ADP
easat-10064	200	87	posts	post	NOUN
easat-10064	200	88	4.9	4.9	NUM
easat-10064	200	89	%	%	NOUN
easat-10064	200	90	28	28	NUM
easat-10064	200	91	%	%	NOUN
easat-10064	200	92	4.3.3	4.3.3	NUM
easat-10064	200	93	.	.	PUNCT
easat-10064	201	1	opinion	opinion	NOUN
easat-10064	201	2	analysis	analysis	NOUN
easat-10064	201	3	integration	integration	NOUN
easat-10064	201	4	results	result	VERB
easat-10064	201	5	sentiment	sentiment	NOUN
easat-10064	201	6	-	-	PUNCT
easat-10064	201	7	action	action	NOUN
easat-10064	201	8	correlation	correlation	NOUN
easat-10064	201	9	matrix	matrix	NOUN
easat-10064	201	10	:	:	PUNCT
easat-10064	201	11	analysis	analysis	NOUN
easat-10064	201	12	of	of	ADP
easat-10064	201	13	comment	comment	NOUN
easat-10064	201	14	sentiment	sentiment	NOUN
easat-10064	201	15	versus	versus	ADP
easat-10064	201	16	subsequent	subsequent	ADJ
easat-10064	201	17	user	user	NOUN
easat-10064	201	18	behavior	behavior	NOUN
easat-10064	201	19	(	(	PUNCT
easat-10064	201	20	tracked	track	VERB
easat-10064	201	21	through	through	ADP
easat-10064	201	22	hashtag	hashtag	NOUN
easat-10064	201	23	usage	usage	NOUN
easat-10064	201	24	and	and	CCONJ
easat-10064	201	25	profile	profile	NOUN
easat-10064	201	26	updates	update	NOUN
easat-10064	201	27	)	)	PUNCT
easat-10064	201	28	revealed	reveal	VERB
easat-10064	201	29	platform	platform	NOUN
easat-10064	201	30	-	-	PUNCT
easat-10064	201	31	specific	specific	ADJ
easat-10064	201	32	conversion	conversion	NOUN
easat-10064	201	33	patterns	pattern	NOUN
easat-10064	201	34	for	for	ADP
easat-10064	201	35	philippine	philippine	ADJ
easat-10064	201	36	tourism	tourism	NOUN
easat-10064	201	37	:	:	PUNCT
easat-10064	201	38	table	table	NOUN
easat-10064	201	39	12	12	NUM
easat-10064	201	40	.	.	PUNCT
easat-10064	202	1	platform	platform	NOUN
easat-10064	202	2	-	-	PUNCT
easat-10064	202	3	specific	specific	ADJ
easat-10064	202	4	sentiment	sentiment	NOUN
easat-10064	202	5	-	-	PUNCT
easat-10064	202	6	action	action	NOUN
easat-10064	202	7	correlation	correlation	NOUN
easat-10064	202	8	for	for	ADP
easat-10064	202	9	philippine	philippine	ADJ
easat-10064	202	10	tourism	tourism	NOUN
easat-10064	202	11	.	.	PUNCT
easat-10064	203	1	platform	platform	NOUN
easat-10064	203	2	correlation	correlation	NOUN
easat-10064	203	3	coefficient	coefficient	NOUN
easat-10064	203	4	(	(	PUNCT
easat-10064	203	5	r	r	NOUN
easat-10064	203	6	)	)	PUNCT
easat-10064	203	7	p	p	NOUN
easat-10064	203	8	-	-	PUNCT
easat-10064	203	9	value	value	NOUN
easat-10064	203	10	primary	primary	ADJ
easat-10064	203	11	action	action	NOUN
easat-10064	203	12	indicators	indicator	NOUN
easat-10064	203	13	tiktok	tiktok	ADJ
easat-10064	203	14	0.76	0.76	NUM
easat-10064	203	15	p<0.001	p<0.001	NOUN
easat-10064	203	16	#	#	SYM
easat-10064	203	17	philippinesbound	philippinesbound	NOUN
easat-10064	203	18	,	,	PUNCT
easat-10064	203	19	#	#	NOUN
easat-10064	203	20	bookingnow	bookingnow	NOUN
easat-10064	203	21	youtube	youtube	NOUN
easat-10064	203	22	0.61	0.61	NUM
easat-10064	203	23	p<0.001	p<0.001	ADJ
easat-10064	203	24	detailed	detailed	ADJ
easat-10064	203	25	trip	trip	NOUN
easat-10064	203	26	planning	planning	NOUN
easat-10064	203	27	comments	comment	NOUN
easat-10064	203	28	instagram	instagram	PROPN
easat-10064	203	29	0.31	0.31	NUM
easat-10064	203	30	p<0.05	p<0.05	NOUN
easat-10064	203	31	#	#	NOUN
easat-10064	203	32	bucketlist	bucketlist	NOUN
easat-10064	203	33	,	,	PUNCT
easat-10064	203	34	#	#	ADV
easat-10064	203	35	someday	someday	ADV
easat-10064	203	36	google	google	PROPN
easat-10064	203	37	reviews	review	NOUN
easat-10064	203	38	0.83	0.83	NUM
easat-10064	203	39	p<0.001	p<0.001	ADJ
easat-10064	203	40	hotel	hotel	NOUN
easat-10064	203	41	/	/	SYM
easat-10064	203	42	restaurant	restaurant	NOUN
easat-10064	203	43	bookings	booking	NOUN
easat-10064	203	44	tripadvisor	tripadvisor	NOUN
easat-10064	203	45	0.72	0.72	NUM
easat-10064	203	46	p<0.001	p<0.001	NOUN
easat-10064	203	47	activity	activity	NOUN
easat-10064	203	48	reservations	reservation	NOUN
easat-10064	203	49	figure	figure	VERB
easat-10064	203	50	6	6	NUM
easat-10064	203	51	.	.	PUNCT
easat-10064	203	52	sentiment	sentiment	NOUN
easat-10064	203	53	-	-	PUNCT
easat-10064	203	54	action	action	NOUN
easat-10064	203	55	correlation	correlation	NOUN
easat-10064	203	56	across	across	ADP
easat-10064	203	57	platforms	platform	NOUN
easat-10064	203	58	.	.	PUNCT
easat-10064	204	1	1192	1192	NUM
easat-10064	204	2	edelweiss	edelweiss	PROPN
easat-10064	204	3	applied	apply	VERB
easat-10064	204	4	science	science	NOUN
easat-10064	204	5	and	and	CCONJ
easat-10064	204	6	technology	technology	NOUN
easat-10064	204	7	issn	issn	PROPN
easat-10064	204	8	:	:	PUNCT
easat-10064	204	9	2576	2576	NUM
easat-10064	204	10	-	-	SYM
easat-10064	204	11	8484	8484	NUM
easat-10064	204	12	vol	vol	NOUN
easat-10064	204	13	.	.	PROPN
easat-10064	205	1	9	9	NUM
easat-10064	205	2	,	,	PUNCT
easat-10064	205	3	no	no	INTJ
easat-10064	205	4	.	.	NOUN
easat-10064	205	5	9	9	NUM
easat-10064	205	6	:	:	SYM
easat-10064	205	7	1178	1178	NUM
easat-10064	205	8	-	-	SYM
easat-10064	205	9	1198	1198	NUM
easat-10064	205	10	,	,	PUNCT
easat-10064	205	11	2025	2025	NUM
easat-10064	205	12	doi	doi	NOUN
easat-10064	205	13	:	:	PUNCT
easat-10064	205	14	10.55214/2576	10.55214/2576	NUM
easat-10064	205	15	-	-	SYM
easat-10064	205	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	206	1	©	©	ADP
easat-10064	206	2	2025	2025	NUM
easat-10064	206	3	by	by	ADP
easat-10064	206	4	the	the	DET
easat-10064	206	5	authors	author	NOUN
easat-10064	206	6	;	;	PUNCT
easat-10064	206	7	licensee	licensee	PROPN
easat-10064	206	8	learning	learning	NOUN
easat-10064	206	9	gate	gate	VERB
easat-10064	206	10	credibility	credibility	NOUN
easat-10064	206	11	scoring	scoring	NOUN
easat-10064	206	12	results	result	NOUN
easat-10064	206	13	:	:	PUNCT
easat-10064	206	14	user	user	NOUN
easat-10064	206	15	account	account	NOUN
easat-10064	206	16	analysis	analysis	NOUN
easat-10064	206	17	revealed	reveal	VERB
easat-10064	206	18	credibility	credibility	NOUN
easat-10064	206	19	indicators	indicator	NOUN
easat-10064	206	20	that	that	PRON
easat-10064	206	21	influenced	influence	VERB
easat-10064	206	22	comment	comment	NOUN
easat-10064	206	23	sentiment	sentiment	NOUN
easat-10064	206	24	reception	reception	NOUN
easat-10064	206	25	for	for	ADP
easat-10064	206	26	philippine	philippine	ADJ
easat-10064	206	27	tourism	tourism	NOUN
easat-10064	206	28	content	content	NOUN
easat-10064	206	29	:	:	PUNCT
easat-10064	206	30	table	table	NOUN
easat-10064	206	31	13	13	NUM
easat-10064	206	32	.	.	PUNCT
easat-10064	207	1	user	user	NOUN
easat-10064	207	2	account	account	VERB
easat-10064	207	3	credibility	credibility	NOUN
easat-10064	207	4	impact	impact	NOUN
easat-10064	207	5	on	on	ADP
easat-10064	207	6	comment	comment	NOUN
easat-10064	207	7	reception	reception	NOUN
easat-10064	207	8	credibility	credibility	NOUN
easat-10064	207	9	factor	factor	NOUN
easat-10064	207	10	multiplier	multipli	ADJ
easat-10064	207	11	effect	effect	NOUN
easat-10064	207	12	response	response	NOUN
easat-10064	207	13	rate	rate	NOUN
easat-10064	207	14	increase	increase	NOUN
easat-10064	207	15	trust	trust	NOUN
easat-10064	207	16	score	score	NOUN
easat-10064	207	17	impact	impact	NOUN
easat-10064	207	18	travel	travel	NOUN
easat-10064	207	19	history	history	NOUN
easat-10064	207	20	(	(	PUNCT
easat-10064	207	21	10	10	NUM
easat-10064	207	22	+	+	NUM
easat-10064	207	23	ph	ph	ADJ
easat-10064	207	24	locations	location	NOUN
easat-10064	207	25	)	)	PUNCT
easat-10064	207	26	2.8x	2.8x	NUM
easat-10064	207	27	+180	+180	NUM
easat-10064	207	28	%	%	NOUN
easat-10064	207	29	+0.67	+0.67	NOUN
easat-10064	207	30	verified	verify	VERB
easat-10064	207	31	account	account	NOUN
easat-10064	207	32	1.9x	1.9x	NUM
easat-10064	207	33	+87	+87	NUM
easat-10064	207	34	%	%	NOUN
easat-10064	208	1	+0.43	+0.43	X
easat-10064	208	2	local	local	ADJ
easat-10064	208	3	filipino	filipino	NOUN
easat-10064	208	4	account	account	NOUN
easat-10064	208	5	2.1x	2.1x	NUM
easat-10064	208	6	+112	+112	PUNCT
easat-10064	208	7	%	%	NOUN
easat-10064	208	8	+0.52	+0.52	ADJ
easat-10064	208	9	diverse	diverse	ADJ
easat-10064	208	10	content	content	NOUN
easat-10064	208	11	portfolio	portfolio	NOUN
easat-10064	208	12	1.6x	1.6x	NUM
easat-10064	208	13	+58	+58	ADJ
easat-10064	208	14	%	%	NOUN
easat-10064	208	15	+0.31	+0.31	ADP
easat-10064	208	16	multiple	multiple	ADJ
easat-10064	208	17	platform	platform	NOUN
easat-10064	208	18	presence	presence	NOUN
easat-10064	208	19	1.4x	1.4x	NUM
easat-10064	208	20	+42	+42	NOUN
easat-10064	208	21	%	%	NOUN
easat-10064	208	22	+0.28	+0.28	PROPN
easat-10064	208	23	5	5	NUM
easat-10064	208	24	.	.	PUNCT
easat-10064	208	25	discussion	discussion	NOUN
easat-10064	208	26	5.1	5.1	NUM
easat-10064	208	27	.	.	PUNCT
easat-10064	209	1	platform	platform	NOUN
easat-10064	209	2	ecosystem	ecosystem	NOUN
easat-10064	209	3	effectiveness	effectiveness	NOUN
easat-10064	209	4	in	in	ADP
easat-10064	209	5	philippine	philippine	ADJ
easat-10064	209	6	tourism	tourism	NOUN
easat-10064	209	7	the	the	DET
easat-10064	209	8	results	result	NOUN
easat-10064	209	9	confirm	confirm	VERB
easat-10064	209	10	the	the	DET
easat-10064	209	11	existence	existence	NOUN
easat-10064	209	12	of	of	ADP
easat-10064	209	13	a	a	DET
easat-10064	209	14	"	"	PUNCT
easat-10064	209	15	platform	platform	NOUN
easat-10064	209	16	ecosystem	ecosystem	NOUN
easat-10064	209	17	effect	effect	NOUN
easat-10064	209	18	"	"	PUNCT
easat-10064	209	19	where	where	SCONJ
easat-10064	209	20	successful	successful	ADJ
easat-10064	209	21	philippine	philippine	ADJ
easat-10064	209	22	tourism	tourism	NOUN
easat-10064	209	23	promotion	promotion	NOUN
easat-10064	209	24	requires	require	VERB
easat-10064	209	25	leveraging	leverage	VERB
easat-10064	209	26	complementary	complementary	ADJ
easat-10064	209	27	platform	platform	NOUN
easat-10064	209	28	strengths	strength	NOUN
easat-10064	209	29	rather	rather	ADV
easat-10064	209	30	than	than	ADP
easat-10064	209	31	uniform	uniform	ADJ
easat-10064	209	32	crossposting	crossposting	NOUN
easat-10064	209	33	.	.	PUNCT
easat-10064	210	1	each	each	DET
easat-10064	210	2	platform	platform	NOUN
easat-10064	210	3	serves	serve	VERB
easat-10064	210	4	distinct	distinct	ADJ
easat-10064	210	5	roles	role	NOUN
easat-10064	210	6	in	in	ADP
easat-10064	210	7	the	the	DET
easat-10064	210	8	traveler	traveler	NOUN
easat-10064	210	9	's	's	PART
easat-10064	210	10	decision	decision	NOUN
easat-10064	210	11	journey	journey	NOUN
easat-10064	210	12	,	,	PUNCT
easat-10064	210	13	with	with	ADP
easat-10064	210	14	tiktok	tiktok	ADJ
easat-10064	210	15	driving	drive	VERB
easat-10064	210	16	initial	initial	ADJ
easat-10064	210	17	inspiration	inspiration	NOUN
easat-10064	210	18	for	for	ADP
easat-10064	210	19	beach	beach	NOUN
easat-10064	210	20	and	and	CCONJ
easat-10064	210	21	adventure	adventure	NOUN
easat-10064	210	22	destinations	destination	NOUN
easat-10064	210	23	,	,	PUNCT
easat-10064	210	24	instagram	instagram	PROPN
easat-10064	210	25	providing	provide	VERB
easat-10064	210	26	visual	visual	ADJ
easat-10064	210	27	confirmation	confirmation	NOUN
easat-10064	210	28	of	of	ADP
easat-10064	210	29	natural	natural	ADJ
easat-10064	210	30	beauty	beauty	NOUN
easat-10064	210	31	,	,	PUNCT
easat-10064	210	32	youtube	youtube	NOUN
easat-10064	210	33	offering	offer	VERB
easat-10064	210	34	detailed	detailed	ADJ
easat-10064	210	35	planning	planning	NOUN
easat-10064	210	36	information	information	NOUN
easat-10064	210	37	for	for	ADP
easat-10064	210	38	island	island	NOUN
easat-10064	210	39	-	-	PUNCT
easat-10064	210	40	hopping	hop	VERB
easat-10064	210	41	and	and	CCONJ
easat-10064	210	42	cultural	cultural	ADJ
easat-10064	210	43	experiences	experience	NOUN
easat-10064	210	44	,	,	PUNCT
easat-10064	210	45	and	and	CCONJ
easat-10064	210	46	review	review	VERB
easat-10064	210	47	platforms	platform	NOUN
easat-10064	210	48	supporting	support	VERB
easat-10064	210	49	final	final	ADJ
easat-10064	210	50	decision	decision	NOUN
easat-10064	210	51	-	-	PUNCT
easat-10064	210	52	making	making	NOUN
easat-10064	210	53	for	for	ADP
easat-10064	210	54	accommodations	accommodation	NOUN
easat-10064	210	55	and	and	CCONJ
easat-10064	210	56	activities	activity	NOUN
easat-10064	210	57	.	.	PUNCT
easat-10064	211	1	figure	figure	VERB
easat-10064	211	2	7	7	NUM
easat-10064	211	3	.	.	PUNCT
easat-10064	212	1	philippine	philippine	ADJ
easat-10064	212	2	tourism	tourism	NOUN
easat-10064	212	3	platform	platform	NOUN
easat-10064	212	4	ecosystem	ecosystem	NOUN
easat-10064	212	5	flow	flow	NOUN
easat-10064	212	6	.	.	PUNCT
easat-10064	213	1	1193	1193	NUM
easat-10064	213	2	edelweiss	edelweiss	PROPN
easat-10064	213	3	applied	apply	VERB
easat-10064	213	4	science	science	NOUN
easat-10064	213	5	and	and	CCONJ
easat-10064	213	6	technology	technology	NOUN
easat-10064	213	7	issn	issn	PROPN
easat-10064	213	8	:	:	PUNCT
easat-10064	213	9	2576	2576	NUM
easat-10064	213	10	-	-	SYM
easat-10064	213	11	8484	8484	NUM
easat-10064	213	12	vol	vol	NOUN
easat-10064	213	13	.	.	PROPN
easat-10064	214	1	9	9	NUM
easat-10064	214	2	,	,	PUNCT
easat-10064	214	3	no	no	INTJ
easat-10064	214	4	.	.	NOUN
easat-10064	214	5	9	9	NUM
easat-10064	214	6	:	:	SYM
easat-10064	214	7	1178	1178	NUM
easat-10064	214	8	-	-	SYM
easat-10064	214	9	1198	1198	NUM
easat-10064	214	10	,	,	PUNCT
easat-10064	214	11	2025	2025	NUM
easat-10064	214	12	doi	doi	NOUN
easat-10064	214	13	:	:	PUNCT
easat-10064	214	14	10.55214/2576	10.55214/2576	NUM
easat-10064	214	15	-	-	SYM
easat-10064	214	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	215	1	©	©	ADP
easat-10064	215	2	2025	2025	NUM
easat-10064	215	3	by	by	ADP
easat-10064	215	4	the	the	DET
easat-10064	215	5	authors	author	NOUN
easat-10064	215	6	;	;	PUNCT
easat-10064	215	7	licensee	licensee	PROPN
easat-10064	215	8	learning	learning	NOUN
easat-10064	215	9	gate	gate	NOUN
easat-10064	215	10	5.2	5.2	NUM
easat-10064	215	11	.	.	PUNCT
easat-10064	216	1	opinion	opinion	NOUN
easat-10064	216	2	analysis	analysis	NOUN
easat-10064	216	3	insights	insight	NOUN
easat-10064	216	4	for	for	ADP
easat-10064	216	5	philippine	philippine	ADJ
easat-10064	216	6	tourism	tourism	NOUN
easat-10064	216	7	context	context	VERB
easat-10064	216	8	the	the	DET
easat-10064	216	9	integration	integration	NOUN
easat-10064	216	10	of	of	ADP
easat-10064	216	11	comprehensive	comprehensive	ADJ
easat-10064	216	12	opinion	opinion	NOUN
easat-10064	216	13	analysis	analysis	NOUN
easat-10064	216	14	,	,	PUNCT
easat-10064	216	15	combined	combine	VERB
easat-10064	216	16	with	with	ADP
easat-10064	216	17	official	official	ADJ
easat-10064	216	18	slogan	slogan	NOUN
easat-10064	216	19	recognition	recognition	NOUN
easat-10064	216	20	data	datum	NOUN
easat-10064	216	21	,	,	PUNCT
easat-10064	216	22	revealed	reveal	VERB
easat-10064	216	23	critical	critical	ADJ
easat-10064	216	24	insights	insight	NOUN
easat-10064	216	25	specific	specific	ADJ
easat-10064	216	26	to	to	ADP
easat-10064	216	27	philippine	philippine	ADJ
easat-10064	216	28	tourism	tourism	NOUN
easat-10064	216	29	ugc	ugc	PROPN
easat-10064	216	30	.	.	PUNCT
easat-10064	217	1	the	the	DET
easat-10064	217	2	sentiment	sentiment	NOUN
easat-10064	217	3	-	-	PUNCT
easat-10064	217	4	action	action	NOUN
easat-10064	217	5	correlation	correlation	NOUN
easat-10064	217	6	analysis	analysis	NOUN
easat-10064	217	7	demonstrates	demonstrate	VERB
easat-10064	217	8	that	that	SCONJ
easat-10064	217	9	positive	positive	ADJ
easat-10064	217	10	sentiment	sentiment	NOUN
easat-10064	217	11	toward	toward	ADP
easat-10064	217	12	philippine	philippine	ADJ
easat-10064	217	13	destinations	destination	NOUN
easat-10064	217	14	varies	vary	VERB
easat-10064	217	15	significantly	significantly	ADV
easat-10064	217	16	by	by	ADP
easat-10064	217	17	content	content	NOUN
easat-10064	217	18	authenticity	authenticity	NOUN
easat-10064	217	19	rather	rather	ADV
easat-10064	217	20	than	than	ADP
easat-10064	217	21	professional	professional	ADJ
easat-10064	217	22	marketing	marketing	NOUN
easat-10064	217	23	polish	polish	NOUN
easat-10064	217	24	.	.	PUNCT
easat-10064	218	1	organic	organic	ADJ
easat-10064	218	2	ugc	ugc	PROPN
easat-10064	218	3	consistently	consistently	ADV
easat-10064	218	4	outperforms	outperform	VERB
easat-10064	218	5	official	official	ADJ
easat-10064	218	6	"	"	PUNCT
easat-10064	218	7	more	more	ADJ
easat-10064	218	8	fun	fun	NOUN
easat-10064	218	9	in	in	ADP
easat-10064	218	10	the	the	DET
easat-10064	218	11	philippines	philippine	NOUN
easat-10064	218	12	"	"	PUNCT
easat-10064	218	13	content	content	NOUN
easat-10064	218	14	in	in	ADP
easat-10064	218	15	driving	drive	VERB
easat-10064	218	16	actual	actual	ADJ
easat-10064	218	17	travel	travel	NOUN
easat-10064	218	18	behavior	behavior	NOUN
easat-10064	218	19	.	.	PUNCT
easat-10064	219	1	the	the	DET
easat-10064	219	2	authenticity	authenticity	NOUN
easat-10064	219	3	gap	gap	NOUN
easat-10064	219	4	and	and	CCONJ
easat-10064	219	5	slogan	slogan	NOUN
easat-10064	219	6	transition	transition	NOUN
easat-10064	219	7	challenge	challenge	NOUN
easat-10064	219	8	:	:	PUNCT
easat-10064	219	9	survey	survey	NOUN
easat-10064	219	10	results	result	NOUN
easat-10064	219	11	reveal	reveal	VERB
easat-10064	219	12	a	a	DET
easat-10064	219	13	significant	significant	ADJ
easat-10064	219	14	"	"	PUNCT
easat-10064	219	15	authenticity	authenticity	NOUN
easat-10064	219	16	gap	gap	NOUN
easat-10064	219	17	"	"	PUNCT
easat-10064	219	18	where	where	SCONJ
easat-10064	219	19	82	82	NUM
easat-10064	219	20	%	%	NOUN
easat-10064	219	21	of	of	ADP
easat-10064	219	22	travelers	traveler	NOUN
easat-10064	219	23	prefer	prefer	VERB
easat-10064	219	24	ugc	ugc	NOUN
easat-10064	219	25	over	over	ADP
easat-10064	219	26	official	official	ADJ
easat-10064	219	27	marketing	marketing	NOUN
easat-10064	219	28	,	,	PUNCT
easat-10064	219	29	while	while	SCONJ
easat-10064	219	30	the	the	DET
easat-10064	219	31	new	new	ADJ
easat-10064	219	32	"	"	PUNCT
easat-10064	219	33	love	love	VERB
easat-10064	219	34	the	the	DET
easat-10064	219	35	philippines	philippine	NOUN
easat-10064	219	36	"	"	PUNCT
easat-10064	219	37	slogan	slogan	NOUN
easat-10064	219	38	shows	show	VERB
easat-10064	219	39	even	even	ADV
easat-10064	219	40	lower	low	ADJ
easat-10064	219	41	influence	influence	NOUN
easat-10064	219	42	rates	rate	NOUN
easat-10064	219	43	(	(	PUNCT
easat-10064	219	44	18	18	NUM
easat-10064	219	45	%	%	NOUN
easat-10064	219	46	)	)	PUNCT
easat-10064	219	47	compared	compare	VERB
easat-10064	219	48	to	to	ADP
easat-10064	219	49	the	the	DET
easat-10064	219	50	legacy	legacy	NOUN
easat-10064	219	51	"	"	PUNCT
easat-10064	219	52	more	more	ADJ
easat-10064	219	53	fun	fun	NOUN
easat-10064	219	54	in	in	ADP
easat-10064	219	55	the	the	DET
easat-10064	219	56	philippines	philippine	NOUN
easat-10064	219	57	"	"	PUNCT
easat-10064	219	58	campaign	campaign	NOUN
easat-10064	219	59	(	(	PUNCT
easat-10064	219	60	23	23	NUM
easat-10064	219	61	%	%	NOUN
easat-10064	219	62	)	)	PUNCT
easat-10064	219	63	.	.	PUNCT
easat-10064	220	1	this	this	PRON
easat-10064	220	2	suggests	suggest	VERB
easat-10064	220	3	that	that	SCONJ
easat-10064	220	4	slogan	slogan	NOUN
easat-10064	220	5	changes	change	NOUN
easat-10064	220	6	may	may	AUX
easat-10064	220	7	further	far	ADV
easat-10064	220	8	disconnect	disconnect	VERB
easat-10064	220	9	official	official	ADJ
easat-10064	220	10	messaging	messaging	NOUN
easat-10064	220	11	from	from	ADP
easat-10064	220	12	traveler	traveler	NOUN
easat-10064	220	13	preferences	preference	NOUN
easat-10064	220	14	,	,	PUNCT
easat-10064	220	15	particularly	particularly	ADV
easat-10064	220	16	among	among	ADP
easat-10064	220	17	younger	young	ADJ
easat-10064	220	18	demographics	demographic	NOUN
easat-10064	220	19	where	where	SCONJ
easat-10064	220	20	the	the	DET
easat-10064	220	21	new	new	ADJ
easat-10064	220	22	slogan	slogan	NOUN
easat-10064	220	23	recognition	recognition	NOUN
easat-10064	220	24	drops	drop	VERB
easat-10064	220	25	to	to	ADP
easat-10064	220	26	just	just	ADV
easat-10064	220	27	28	28	NUM
easat-10064	220	28	%	%	NOUN
easat-10064	220	29	among	among	ADP
easat-10064	220	30	gen	gen	PROPN
easat-10064	220	31	z.	z.	PROPN
easat-10064	220	32	platform	platform	NOUN
easat-10064	220	33	-	-	PUNCT
easat-10064	220	34	specific	specific	ADJ
easat-10064	220	35	authenticity	authenticity	NOUN
easat-10064	220	36	preferences	preference	NOUN
easat-10064	220	37	:	:	PUNCT
easat-10064	220	38	opinion	opinion	NOUN
easat-10064	220	39	analysis	analysis	NOUN
easat-10064	220	40	revealed	reveal	VERB
easat-10064	220	41	that	that	SCONJ
easat-10064	220	42	different	different	ADJ
easat-10064	220	43	platforms	platform	NOUN
easat-10064	220	44	reward	reward	VERB
easat-10064	220	45	different	different	ADJ
easat-10064	220	46	types	type	NOUN
easat-10064	220	47	of	of	ADP
easat-10064	220	48	authenticity	authenticity	NOUN
easat-10064	220	49	.	.	PUNCT
easat-10064	221	1	tiktok	tiktok	ADJ
easat-10064	221	2	users	user	NOUN
easat-10064	221	3	respond	respond	VERB
easat-10064	221	4	most	most	ADV
easat-10064	221	5	strongly	strongly	ADV
easat-10064	221	6	to	to	ADP
easat-10064	221	7	spontaneous	spontaneous	ADJ
easat-10064	221	8	,	,	PUNCT
easat-10064	221	9	unpolished	unpolished	ADJ
easat-10064	221	10	content	content	NOUN
easat-10064	221	11	(	(	PUNCT
easat-10064	221	12	89	89	NUM
easat-10064	221	13	%	%	NOUN
easat-10064	221	14	positive	positive	ADJ
easat-10064	221	15	sentiment	sentiment	NOUN
easat-10064	221	16	for	for	ADP
easat-10064	221	17	"	"	PUNCT
easat-10064	221	18	real	real	ADJ
easat-10064	221	19	moment	moment	NOUN
easat-10064	221	20	"	"	PUNCT
easat-10064	221	21	posts	post	NOUN
easat-10064	221	22	)	)	PUNCT
easat-10064	221	23	,	,	PUNCT
easat-10064	221	24	while	while	SCONJ
easat-10064	221	25	youtube	youtube	ADJ
easat-10064	221	26	audiences	audience	NOUN
easat-10064	221	27	value	value	NOUN
easat-10064	221	28	detailed	detailed	ADJ
easat-10064	221	29	,	,	PUNCT
easat-10064	221	30	honest	honest	ADJ
easat-10064	221	31	cost	cost	NOUN
easat-10064	221	32	breakdowns	breakdown	NOUN
easat-10064	221	33	and	and	CCONJ
easat-10064	221	34	practical	practical	ADJ
easat-10064	221	35	advice	advice	NOUN
easat-10064	221	36	(	(	PUNCT
easat-10064	221	37	91	91	NUM
easat-10064	221	38	%	%	NOUN
easat-10064	221	39	positive	positive	ADJ
easat-10064	221	40	sentiment	sentiment	NOUN
easat-10064	221	41	for	for	ADP
easat-10064	221	42	comprehensive	comprehensive	ADJ
easat-10064	221	43	guides	guide	NOUN
easat-10064	221	44	)	)	PUNCT
easat-10064	221	45	.	.	PUNCT
easat-10064	222	1	instagram	instagram	PROPN
easat-10064	222	2	maintains	maintain	VERB
easat-10064	222	3	a	a	DET
easat-10064	222	4	middle	middle	ADJ
easat-10064	222	5	ground	ground	NOUN
easat-10064	222	6	where	where	SCONJ
easat-10064	222	7	aesthetic	aesthetic	ADJ
easat-10064	222	8	appeal	appeal	NOUN
easat-10064	222	9	must	must	AUX
easat-10064	222	10	be	be	AUX
easat-10064	222	11	balanced	balance	VERB
easat-10064	222	12	with	with	ADP
easat-10064	222	13	authenticity	authenticity	NOUN
easat-10064	222	14	markers	marker	NOUN
easat-10064	222	15	.	.	PUNCT
easat-10064	223	1	table	table	NOUN
easat-10064	223	2	14	14	NUM
easat-10064	223	3	.	.	PUNCT
easat-10064	224	1	official	official	ADJ
easat-10064	224	2	marketing	marketing	NOUN
easat-10064	224	3	vs.	vs.	ADP
easat-10064	224	4	ugc	ugc	NOUN
easat-10064	224	5	performance	performance	NOUN
easat-10064	224	6	by	by	ADP
easat-10064	224	7	platform	platform	NOUN
easat-10064	224	8	platform	platform	NOUN
easat-10064	224	9	official	official	ADJ
easat-10064	224	10	content	content	NOUN
easat-10064	224	11	engagement	engagement	NOUN
easat-10064	224	12	ugc	ugc	PROPN
easat-10064	224	13	engagement	engagement	NOUN
easat-10064	224	14	performance	performance	NOUN
easat-10064	224	15	gap	gap	NOUN
easat-10064	224	16	instagram	instagram	PROPN
easat-10064	224	17	2.8	2.8	NUM
easat-10064	224	18	%	%	NOUN
easat-10064	224	19	(	(	PUNCT
easat-10064	224	20	current	current	ADJ
easat-10064	224	21	)	)	PUNCT
easat-10064	224	22	,	,	PUNCT
easat-10064	224	23	3.2	3.2	NUM
easat-10064	224	24	%	%	NOUN
easat-10064	224	25	(	(	PUNCT
easat-10064	224	26	legacy	legacy	NOUN
easat-10064	224	27	)	)	PUNCT
easat-10064	224	28	4.4	4.4	NUM
easat-10064	224	29	%	%	NOUN
easat-10064	224	30	+57	+57	NUM
easat-10064	224	31	%	%	NOUN
easat-10064	224	32	higher	high	ADJ
easat-10064	224	33	ugc	ugc	NOUN
easat-10064	224	34	(	(	PUNCT
easat-10064	224	35	current	current	ADJ
easat-10064	224	36	)	)	PUNCT
easat-10064	224	37	,	,	PUNCT
easat-10064	224	38	+37	+37	NUM
easat-10064	224	39	%	%	NOUN
easat-10064	224	40	(	(	PUNCT
easat-10064	224	41	legacy	legacy	NOUN
easat-10064	224	42	)	)	PUNCT
easat-10064	224	43	tiktok	tiktok	ADJ
easat-10064	224	44	1.9	1.9	NUM
easat-10064	224	45	%	%	NOUN
easat-10064	224	46	(	(	PUNCT
easat-10064	224	47	current	current	ADJ
easat-10064	224	48	)	)	PUNCT
easat-10064	224	49	,	,	PUNCT
easat-10064	224	50	2.1	2.1	NUM
easat-10064	224	51	%	%	NOUN
easat-10064	224	52	(	(	PUNCT
easat-10064	224	53	legacy	legacy	NOUN
easat-10064	224	54	)	)	PUNCT
easat-10064	224	55	5.7	5.7	NUM
easat-10064	224	56	%	%	NOUN
easat-10064	225	1	+200	+200	NUM
easat-10064	225	2	%	%	NOUN
easat-10064	225	3	higher	high	ADJ
easat-10064	225	4	ugc	ugc	NOUN
easat-10064	225	5	(	(	PUNCT
easat-10064	225	6	current	current	ADJ
easat-10064	225	7	)	)	PUNCT
easat-10064	225	8	,	,	PUNCT
easat-10064	225	9	+171	+171	NUM
easat-10064	225	10	%	%	NOUN
easat-10064	225	11	(	(	PUNCT
easat-10064	225	12	legacy	legacy	NOUN
easat-10064	225	13	)	)	PUNCT
easat-10064	225	14	youtube	youtube	NOUN
easat-10064	225	15	4.6	4.6	NUM
easat-10064	225	16	%	%	NOUN
easat-10064	225	17	(	(	PUNCT
easat-10064	225	18	current	current	ADJ
easat-10064	225	19	)	)	PUNCT
easat-10064	225	20	,	,	PUNCT
easat-10064	225	21	4.8	4.8	NUM
easat-10064	225	22	%	%	NOUN
easat-10064	225	23	(	(	PUNCT
easat-10064	225	24	legacy	legacy	NOUN
easat-10064	225	25	)	)	PUNCT
easat-10064	225	26	6.2	6.2	NUM
easat-10064	225	27	%	%	NOUN
easat-10064	225	28	+35	+35	ADJ
easat-10064	225	29	%	%	NOUN
easat-10064	225	30	higher	high	ADJ
easat-10064	225	31	ugc	ugc	NOUN
easat-10064	225	32	(	(	PUNCT
easat-10064	225	33	current	current	ADJ
easat-10064	225	34	)	)	PUNCT
easat-10064	225	35	,	,	PUNCT
easat-10064	225	36	+29	+29	NUM
easat-10064	225	37	%	%	NOUN
easat-10064	225	38	(	(	PUNCT
easat-10064	225	39	legacy	legacy	NOUN
easat-10064	225	40	)	)	PUNCT
easat-10064	225	41	reviews	review	NOUN
easat-10064	225	42	n	n	CCONJ
easat-10064	225	43	/	/	SYM
easat-10064	225	44	a	a	DET
easat-10064	225	45	4.1	4.1	NUM
easat-10064	225	46	%	%	NOUN
easat-10064	225	47	n	n	CCONJ
easat-10064	225	48	/	/	SYM
easat-10064	225	49	a	a	DET
easat-10064	225	50	platform	platform	NOUN
easat-10064	225	51	-	-	PUNCT
easat-10064	225	52	specific	specific	ADJ
easat-10064	225	53	authenticity	authenticity	NOUN
easat-10064	225	54	preferences	preference	NOUN
easat-10064	225	55	:	:	PUNCT
easat-10064	225	56	opinion	opinion	NOUN
easat-10064	225	57	analysis	analysis	NOUN
easat-10064	225	58	revealed	reveal	VERB
easat-10064	225	59	that	that	SCONJ
easat-10064	225	60	different	different	ADJ
easat-10064	225	61	platforms	platform	NOUN
easat-10064	225	62	reward	reward	VERB
easat-10064	225	63	different	different	ADJ
easat-10064	225	64	types	type	NOUN
easat-10064	225	65	of	of	ADP
easat-10064	225	66	authenticity	authenticity	NOUN
easat-10064	225	67	.	.	PUNCT
easat-10064	226	1	tiktok	tiktok	ADJ
easat-10064	226	2	users	user	NOUN
easat-10064	226	3	respond	respond	VERB
easat-10064	226	4	most	most	ADV
easat-10064	226	5	strongly	strongly	ADV
easat-10064	226	6	to	to	ADP
easat-10064	226	7	spontaneous	spontaneous	ADJ
easat-10064	226	8	,	,	PUNCT
easat-10064	226	9	unpolished	unpolished	ADJ
easat-10064	226	10	content	content	NOUN
easat-10064	226	11	(	(	PUNCT
easat-10064	226	12	89	89	NUM
easat-10064	226	13	%	%	NOUN
easat-10064	226	14	positive	positive	ADJ
easat-10064	226	15	sentiment	sentiment	NOUN
easat-10064	226	16	for	for	ADP
easat-10064	226	17	"	"	PUNCT
easat-10064	226	18	real	real	ADJ
easat-10064	226	19	moment	moment	NOUN
easat-10064	226	20	"	"	PUNCT
easat-10064	226	21	posts	post	NOUN
easat-10064	226	22	)	)	PUNCT
easat-10064	226	23	,	,	PUNCT
easat-10064	226	24	while	while	SCONJ
easat-10064	226	25	youtube	youtube	ADJ
easat-10064	226	26	audiences	audience	NOUN
easat-10064	226	27	value	value	NOUN
easat-10064	226	28	detailed	detailed	ADJ
easat-10064	226	29	,	,	PUNCT
easat-10064	226	30	honest	honest	ADJ
easat-10064	226	31	cost	cost	NOUN
easat-10064	226	32	breakdowns	breakdown	NOUN
easat-10064	226	33	and	and	CCONJ
easat-10064	226	34	practical	practical	ADJ
easat-10064	226	35	advice	advice	NOUN
easat-10064	226	36	(	(	PUNCT
easat-10064	226	37	91	91	NUM
easat-10064	226	38	%	%	NOUN
easat-10064	226	39	positive	positive	ADJ
easat-10064	226	40	sentiment	sentiment	NOUN
easat-10064	226	41	for	for	ADP
easat-10064	226	42	comprehensive	comprehensive	ADJ
easat-10064	226	43	guides	guide	NOUN
easat-10064	226	44	)	)	PUNCT
easat-10064	226	45	.	.	PUNCT
easat-10064	227	1	instagram	instagram	PROPN
easat-10064	227	2	maintains	maintain	VERB
easat-10064	227	3	a	a	DET
easat-10064	227	4	middle	middle	ADJ
easat-10064	227	5	ground	ground	NOUN
easat-10064	227	6	where	where	SCONJ
easat-10064	227	7	aesthetic	aesthetic	ADJ
easat-10064	227	8	appeal	appeal	NOUN
easat-10064	227	9	must	must	AUX
easat-10064	227	10	be	be	AUX
easat-10064	227	11	balanced	balance	VERB
easat-10064	227	12	with	with	ADP
easat-10064	227	13	authenticity	authenticity	NOUN
easat-10064	227	14	markers	marker	NOUN
easat-10064	227	15	.	.	PUNCT
easat-10064	228	1	table	table	NOUN
easat-10064	228	2	15	15	NUM
easat-10064	228	3	.	.	PUNCT
easat-10064	228	4	aspect	aspect	NOUN
easat-10064	228	5	-	-	PUNCT
easat-10064	228	6	based	base	VERB
easat-10064	228	7	sentiment	sentiment	NOUN
easat-10064	228	8	analysis	analysis	NOUN
easat-10064	228	9	by	by	ADP
easat-10064	228	10	tourism	tourism	NOUN
easat-10064	228	11	component	component	NOUN
easat-10064	228	12	.	.	PUNCT
easat-10064	229	1	tourism	tourism	NOUN
easat-10064	229	2	aspect	aspect	VERB
easat-10064	229	3	tiktok	tiktok	PROPN
easat-10064	229	4	instagram	instagram	PROPN
easat-10064	229	5	youtube	youtube	PROPN
easat-10064	229	6	google	google	PROPN
easat-10064	229	7	reviews	reviews	PROPN
easat-10064	229	8	tripadvisor	tripadvisor	PROPN
easat-10064	229	9	beach	beach	PROPN
easat-10064	229	10	/	/	SYM
easat-10064	229	11	islands	island	NOUN
easat-10064	229	12	84	84	NUM
easat-10064	229	13	%	%	NOUN
easat-10064	229	14	pos	pos	NOUN
easat-10064	229	15	91	91	NUM
easat-10064	229	16	%	%	NOUN
easat-10064	229	17	pos	pos	NOUN
easat-10064	229	18	78	78	NUM
easat-10064	229	19	%	%	NOUN
easat-10064	229	20	pos	pos	NOUN
easat-10064	229	21	67	67	NUM
easat-10064	229	22	%	%	NOUN
easat-10064	229	23	pos	pos	NOUN
easat-10064	229	24	71	71	NUM
easat-10064	229	25	%	%	NOUN
easat-10064	229	26	pos	pos	NOUN
easat-10064	229	27	accommodation	accommodation	NOUN
easat-10064	229	28	45	45	NUM
easat-10064	229	29	%	%	NOUN
easat-10064	229	30	pos	pos	NOUN
easat-10064	229	31	52	52	NUM
easat-10064	229	32	%	%	NOUN
easat-10064	229	33	pos	pos	NOUN
easat-10064	229	34	73	73	NUM
easat-10064	229	35	%	%	NOUN
easat-10064	229	36	pos	pos	NOUN
easat-10064	229	37	78	78	NUM
easat-10064	229	38	%	%	NOUN
easat-10064	229	39	pos	pos	NOUN
easat-10064	229	40	81	81	NUM
easat-10064	229	41	%	%	NOUN
easat-10064	229	42	pos	pos	NOUN
easat-10064	229	43	food	food	NOUN
easat-10064	229	44	/	/	SYM
easat-10064	229	45	dining	dining	NOUN
easat-10064	229	46	76	76	NUM
easat-10064	229	47	%	%	NOUN
easat-10064	229	48	pos	pos	NOUN
easat-10064	229	49	68	68	NUM
easat-10064	229	50	%	%	NOUN
easat-10064	229	51	pos	pos	NOUN
easat-10064	229	52	82	82	NUM
easat-10064	229	53	%	%	NOUN
easat-10064	229	54	pos	pos	NOUN
easat-10064	229	55	74	74	NUM
easat-10064	229	56	%	%	NOUN
easat-10064	229	57	pos	pos	NOUN
easat-10064	229	58	79	79	NUM
easat-10064	229	59	%	%	NOUN
easat-10064	229	60	pos	pos	NOUN
easat-10064	229	61	transportation	transportation	NOUN
easat-10064	229	62	34	34	NUM
easat-10064	229	63	%	%	NOUN
easat-10064	229	64	pos	pos	NOUN
easat-10064	229	65	28	28	NUM
easat-10064	229	66	%	%	NOUN
easat-10064	229	67	pos	pos	NOUN
easat-10064	229	68	56	56	NUM
easat-10064	229	69	%	%	NOUN
easat-10064	229	70	pos	pos	NOUN
easat-10064	229	71	61	61	NUM
easat-10064	229	72	%	%	NOUN
easat-10064	229	73	pos	pos	NOUN
easat-10064	229	74	58	58	NUM
easat-10064	229	75	%	%	NOUN
easat-10064	229	76	pos	pos	NOUN
easat-10064	229	77	cultural	cultural	ADJ
easat-10064	229	78	sites	site	NOUN
easat-10064	229	79	67	67	NUM
easat-10064	229	80	%	%	NOUN
easat-10064	229	81	pos	pos	NOUN
easat-10064	229	82	72	72	NUM
easat-10064	229	83	%	%	NOUN
easat-10064	229	84	pos	pos	NOUN
easat-10064	229	85	89	89	NUM
easat-10064	229	86	%	%	NOUN
easat-10064	229	87	pos	pos	NOUN
easat-10064	229	88	73	73	NUM
easat-10064	229	89	%	%	NOUN
easat-10064	229	90	pos	pos	NOUN
easat-10064	229	91	77	77	NUM
easat-10064	229	92	%	%	NOUN
easat-10064	229	93	pos	pos	NOUN
easat-10064	229	94	activities	activity	NOUN
easat-10064	229	95	/	/	SYM
easat-10064	229	96	tours	tour	NOUN
easat-10064	229	97	81	81	NUM
easat-10064	229	98	%	%	NOUN
easat-10064	229	99	pos	pos	NOUN
easat-10064	229	100	79	79	NUM
easat-10064	229	101	%	%	NOUN
easat-10064	229	102	pos	pos	NOUN
easat-10064	229	103	85	85	NUM
easat-10064	229	104	%	%	NOUN
easat-10064	229	105	pos	pos	NOUN
easat-10064	229	106	69	69	NUM
easat-10064	229	107	%	%	NOUN
easat-10064	229	108	pos	pos	NOUN
easat-10064	229	109	72	72	NUM
easat-10064	229	110	%	%	NOUN
easat-10064	229	111	pos	pos	NOUN
easat-10064	229	112	5.3	5.3	NUM
easat-10064	229	113	.	.	PUNCT
easat-10064	230	1	theoretical	theoretical	ADJ
easat-10064	230	2	implications	implication	NOUN
easat-10064	230	3	these	these	DET
easat-10064	230	4	findings	finding	NOUN
easat-10064	230	5	challenge	challenge	VERB
easat-10064	230	6	the	the	DET
easat-10064	230	7	assumption	assumption	NOUN
easat-10064	230	8	that	that	SCONJ
easat-10064	230	9	official	official	ADJ
easat-10064	230	10	tourism	tourism	NOUN
easat-10064	230	11	marketing	marketing	NOUN
easat-10064	230	12	campaigns	campaign	NOUN
easat-10064	230	13	drive	drive	VERB
easat-10064	230	14	travel	travel	NOUN
easat-10064	230	15	decisions	decision	NOUN
easat-10064	230	16	in	in	ADP
easat-10064	230	17	the	the	DET
easat-10064	230	18	digital	digital	ADJ
easat-10064	230	19	age	age	NOUN
easat-10064	230	20	.	.	PUNCT
easat-10064	231	1	the	the	DET
easat-10064	231	2	research	research	NOUN
easat-10064	231	3	introduces	introduce	VERB
easat-10064	231	4	the	the	DET
easat-10064	231	5	"	"	PUNCT
easat-10064	231	6	ugc	ugc	PROPN
easat-10064	231	7	authenticity	authenticity	NOUN
easat-10064	231	8	preference	preference	NOUN
easat-10064	231	9	model	model	NOUN
easat-10064	231	10	"	"	PUNCT
easat-10064	231	11	for	for	ADP
easat-10064	231	12	philippine	philippine	ADJ
easat-10064	231	13	tourism	tourism	NOUN
easat-10064	231	14	,	,	PUNCT
easat-10064	231	15	suggesting	suggest	VERB
easat-10064	231	16	that	that	SCONJ
easat-10064	231	17	travelers	traveler	NOUN
easat-10064	231	18	increasingly	increasingly	ADV
easat-10064	231	19	value	value	VERB
easat-10064	231	20	authentic	authentic	ADJ
easat-10064	231	21	,	,	PUNCT
easat-10064	231	22	user	user	NOUN
easat-10064	231	23	-	-	PUNCT
easat-10064	231	24	generated	generate	VERB
easat-10064	231	25	content	content	NOUN
easat-10064	231	26	over	over	ADP
easat-10064	231	27	professionally	professionally	ADV
easat-10064	231	28	produced	produce	VERB
easat-10064	231	29	marketing	marketing	NOUN
easat-10064	231	30	materials	material	NOUN
easat-10064	231	31	,	,	PUNCT
easat-10064	231	32	regardless	regardless	ADV
easat-10064	231	33	of	of	ADP
easat-10064	231	34	campaign	campaign	NOUN
easat-10064	231	35	recognition	recognition	NOUN
easat-10064	231	36	levels	level	NOUN
easat-10064	231	37	.	.	PUNCT
easat-10064	232	1	1194	1194	NUM
easat-10064	232	2	edelweiss	edelweiss	PROPN
easat-10064	232	3	applied	apply	VERB
easat-10064	232	4	science	science	NOUN
easat-10064	232	5	and	and	CCONJ
easat-10064	232	6	technology	technology	NOUN
easat-10064	232	7	issn	issn	PROPN
easat-10064	232	8	:	:	PUNCT
easat-10064	232	9	2576	2576	NUM
easat-10064	232	10	-	-	SYM
easat-10064	232	11	8484	8484	NUM
easat-10064	232	12	vol	vol	NOUN
easat-10064	232	13	.	.	PROPN
easat-10064	233	1	9	9	NUM
easat-10064	233	2	,	,	PUNCT
easat-10064	233	3	no	no	INTJ
easat-10064	233	4	.	.	NOUN
easat-10064	233	5	9	9	NUM
easat-10064	233	6	:	:	SYM
easat-10064	233	7	1178	1178	NUM
easat-10064	233	8	-	-	SYM
easat-10064	233	9	1198	1198	NUM
easat-10064	233	10	,	,	PUNCT
easat-10064	233	11	2025	2025	NUM
easat-10064	233	12	doi	doi	NOUN
easat-10064	233	13	:	:	PUNCT
easat-10064	233	14	10.55214/2576	10.55214/2576	NUM
easat-10064	233	15	-	-	SYM
easat-10064	233	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	234	1	©	©	ADP
easat-10064	234	2	2025	2025	NUM
easat-10064	234	3	by	by	ADP
easat-10064	234	4	the	the	DET
easat-10064	234	5	authors	author	NOUN
easat-10064	234	6	;	;	PUNCT
easat-10064	234	7	licensee	licensee	PROPN
easat-10064	234	8	learning	learning	NOUN
easat-10064	234	9	gate	gate	VERB
easat-10064	234	10	the	the	DET
easat-10064	234	11	recognition	recognition	NOUN
easat-10064	234	12	-	-	PUNCT
easat-10064	234	13	influence	influence	NOUN
easat-10064	234	14	disconnect	disconnect	NOUN
easat-10064	234	15	and	and	CCONJ
easat-10064	234	16	slogan	slogan	NOUN
easat-10064	234	17	transition	transition	NOUN
easat-10064	234	18	impact	impact	NOUN
easat-10064	234	19	:	:	PUNCT
easat-10064	234	20	the	the	DET
easat-10064	234	21	study	study	NOUN
easat-10064	234	22	reveals	reveal	VERB
easat-10064	234	23	a	a	DET
easat-10064	234	24	critical	critical	ADJ
easat-10064	234	25	disconnect	disconnect	NOUN
easat-10064	234	26	between	between	ADP
easat-10064	234	27	slogan	slogan	NOUN
easat-10064	234	28	recognition	recognition	NOUN
easat-10064	234	29	and	and	CCONJ
easat-10064	234	30	actual	actual	ADJ
easat-10064	234	31	influence	influence	NOUN
easat-10064	234	32	on	on	ADP
easat-10064	234	33	travel	travel	NOUN
easat-10064	234	34	decisions	decision	NOUN
easat-10064	234	35	,	,	PUNCT
easat-10064	234	36	which	which	PRON
easat-10064	234	37	has	have	AUX
easat-10064	234	38	become	become	VERB
easat-10064	234	39	more	more	ADV
easat-10064	234	40	pronounced	pronounced	ADJ
easat-10064	234	41	with	with	ADP
easat-10064	234	42	the	the	DET
easat-10064	234	43	transition	transition	NOUN
easat-10064	234	44	to	to	PART
easat-10064	234	45	"	"	PUNCT
easat-10064	234	46	love	love	VERB
easat-10064	234	47	the	the	DET
easat-10064	234	48	philippines	philippine	NOUN
easat-10064	234	49	.	.	PUNCT
easat-10064	234	50	"	"	PUNCT
easat-10064	235	1	while	while	SCONJ
easat-10064	235	2	the	the	DET
easat-10064	235	3	legacy	legacy	NOUN
easat-10064	235	4	"	"	PUNCT
easat-10064	235	5	more	more	ADJ
easat-10064	235	6	fun	fun	NOUN
easat-10064	235	7	in	in	ADP
easat-10064	235	8	the	the	DET
easat-10064	235	9	philippines	philippine	NOUN
easat-10064	235	10	"	"	PUNCT
easat-10064	235	11	maintained	maintain	VERB
easat-10064	235	12	67	67	NUM
easat-10064	235	13	%	%	NOUN
easat-10064	235	14	recognition	recognition	NOUN
easat-10064	235	15	with	with	ADP
easat-10064	235	16	23	23	NUM
easat-10064	235	17	%	%	NOUN
easat-10064	235	18	influence	influence	NOUN
easat-10064	235	19	,	,	PUNCT
easat-10064	235	20	the	the	DET
easat-10064	235	21	new	new	ADJ
easat-10064	235	22	slogan	slogan	NOUN
easat-10064	235	23	shows	show	VERB
easat-10064	235	24	only	only	ADV
easat-10064	235	25	34	34	NUM
easat-10064	235	26	%	%	NOUN
easat-10064	235	27	recognition	recognition	NOUN
easat-10064	235	28	with	with	ADP
easat-10064	235	29	18	18	NUM
easat-10064	235	30	%	%	NOUN
easat-10064	235	31	influence	influence	NOUN
easat-10064	235	32	.	.	PUNCT
easat-10064	236	1	this	this	DET
easat-10064	236	2	"	"	PUNCT
easat-10064	236	3	recognition	recognition	NOUN
easat-10064	236	4	-	-	PUNCT
easat-10064	236	5	influence	influence	NOUN
easat-10064	236	6	gap	gap	NOUN
easat-10064	236	7	"	"	PUNCT
easat-10064	236	8	is	be	AUX
easat-10064	236	9	most	most	ADV
easat-10064	236	10	severe	severe	ADJ
easat-10064	236	11	among	among	ADP
easat-10064	236	12	digital	digital	ADJ
easat-10064	236	13	-	-	PUNCT
easat-10064	236	14	native	native	ADJ
easat-10064	236	15	generations	generation	NOUN
easat-10064	236	16	and	and	CCONJ
easat-10064	236	17	suggests	suggest	VERB
easat-10064	236	18	that	that	SCONJ
easat-10064	236	19	slogan	slogan	NOUN
easat-10064	236	20	transitions	transition	NOUN
easat-10064	236	21	may	may	AUX
easat-10064	236	22	further	far	ADV
easat-10064	236	23	weaken	weaken	VERB
easat-10064	236	24	campaign	campaign	NOUN
easat-10064	236	25	effectiveness	effectiveness	NOUN
easat-10064	236	26	in	in	ADP
easat-10064	236	27	driving	drive	VERB
easat-10064	236	28	tourism	tourism	NOUN
easat-10064	236	29	behavior	behavior	NOUN
easat-10064	236	30	.	.	PUNCT
easat-10064	237	1	platform	platform	NOUN
easat-10064	237	2	authenticity	authenticity	NOUN
easat-10064	237	3	hierarchies	hierarchy	NOUN
easat-10064	237	4	:	:	PUNCT
easat-10064	237	5	different	different	ADJ
easat-10064	237	6	platforms	platform	NOUN
easat-10064	237	7	have	have	AUX
easat-10064	237	8	developed	develop	VERB
easat-10064	237	9	distinct	distinct	ADJ
easat-10064	237	10	"	"	PUNCT
easat-10064	237	11	authenticity	authenticity	NOUN
easat-10064	237	12	hierarchies	hierarchy	NOUN
easat-10064	237	13	"	"	PUNCT
easat-10064	237	14	where	where	SCONJ
easat-10064	237	15	certain	certain	ADJ
easat-10064	237	16	content	content	NOUN
easat-10064	237	17	types	type	NOUN
easat-10064	237	18	are	be	AUX
easat-10064	237	19	perceived	perceive	VERB
easat-10064	237	20	as	as	ADP
easat-10064	237	21	more	more	ADV
easat-10064	237	22	trustworthy	trustworthy	ADJ
easat-10064	237	23	.	.	PUNCT
easat-10064	238	1	tiktok	tiktok	NOUN
easat-10064	238	2	rewards	reward	VERB
easat-10064	238	3	spontaneous	spontaneous	ADJ
easat-10064	238	4	,	,	PUNCT
easat-10064	238	5	unpolished	unpolished	ADJ
easat-10064	238	6	content	content	NOUN
easat-10064	238	7	most	most	ADV
easat-10064	238	8	highly	highly	ADV
easat-10064	238	9	,	,	PUNCT
easat-10064	238	10	while	while	SCONJ
easat-10064	238	11	youtube	youtube	ADJ
easat-10064	238	12	values	value	NOUN
easat-10064	238	13	comprehensive	comprehensive	ADJ
easat-10064	238	14	,	,	PUNCT
easat-10064	238	15	honest	honest	ADJ
easat-10064	238	16	reviews	review	NOUN
easat-10064	238	17	.	.	PUNCT
easat-10064	239	1	this	this	PRON
easat-10064	239	2	suggests	suggest	VERB
easat-10064	239	3	platform	platform	NOUN
easat-10064	239	4	algorithms	algorithm	NOUN
easat-10064	239	5	and	and	CCONJ
easat-10064	239	6	user	user	NOUN
easat-10064	239	7	expectations	expectation	NOUN
easat-10064	239	8	have	have	AUX
easat-10064	239	9	fundamentally	fundamentally	ADV
easat-10064	239	10	shifted	shift	VERB
easat-10064	239	11	tourism	tourism	NOUN
easat-10064	239	12	marketing	marketing	NOUN
easat-10064	239	13	effectiveness	effectiveness	NOUN
easat-10064	239	14	metrics	metric	NOUN
easat-10064	239	15	.	.	PUNCT
easat-10064	240	1	5.4	5.4	NUM
easat-10064	240	2	.	.	PUNCT
easat-10064	240	3	practical	practical	ADJ
easat-10064	240	4	applications	application	NOUN
easat-10064	240	5	for	for	ADP
easat-10064	240	6	philippine	philippine	ADJ
easat-10064	240	7	tourism	tourism	NOUN
easat-10064	240	8	marketers	marketer	NOUN
easat-10064	240	9	5.4.1	5.4.1	NUM
easat-10064	240	10	.	.	PUNCT
easat-10064	241	1	the	the	DET
easat-10064	241	2	ugc	ugc	PROPN
easat-10064	241	3	-	-	PUNCT
easat-10064	241	4	first	first	ADJ
easat-10064	241	5	strategy	strategy	NOUN
easat-10064	241	6	recommendation	recommendation	NOUN
easat-10064	241	7	based	base	VERB
easat-10064	241	8	on	on	ADP
easat-10064	241	9	survey	survey	NOUN
easat-10064	241	10	findings	finding	NOUN
easat-10064	241	11	showing	show	VERB
easat-10064	241	12	78	78	NUM
easat-10064	241	13	%	%	NOUN
easat-10064	241	14	preference	preference	NOUN
easat-10064	241	15	for	for	ADP
easat-10064	241	16	ugc	ugc	PROPN
easat-10064	241	17	over	over	ADP
easat-10064	241	18	official	official	ADJ
easat-10064	241	19	marketing	marketing	NOUN
easat-10064	241	20	,	,	PUNCT
easat-10064	241	21	philippine	philippine	ADJ
easat-10064	241	22	tourism	tourism	NOUN
easat-10064	241	23	marketers	marketer	NOUN
easat-10064	241	24	should	should	AUX
easat-10064	241	25	adopt	adopt	VERB
easat-10064	241	26	a	a	DET
easat-10064	241	27	"	"	PUNCT
easat-10064	241	28	ugc	ugc	NOUN
easat-10064	241	29	-	-	PUNCT
easat-10064	241	30	first	first	ADJ
easat-10064	241	31	"	"	PUNCT
easat-10064	241	32	approach	approach	NOUN
easat-10064	241	33	rather	rather	ADV
easat-10064	241	34	than	than	ADP
easat-10064	241	35	traditional	traditional	ADJ
easat-10064	241	36	campaign	campaign	NOUN
easat-10064	241	37	-	-	PUNCT
easat-10064	241	38	driven	drive	VERB
easat-10064	241	39	strategies	strategy	NOUN
easat-10064	241	40	.	.	PUNCT
easat-10064	242	1	5.5	5.5	NUM
easat-10064	242	2	.	.	PUNCT
easat-10064	242	3	platform	platform	NOUN
easat-10064	242	4	-	-	PUNCT
easat-10064	242	5	specific	specific	ADJ
easat-10064	242	6	strategy	strategy	NOUN
easat-10064	242	7	recommendations	recommendation	NOUN
easat-10064	242	8	for	for	ADP
easat-10064	242	9	philippine	philippine	ADJ
easat-10064	242	10	tourism	tourism	NOUN
easat-10064	242	11	1	1	X
easat-10064	242	12	.	.	PUNCT
easat-10064	242	13	tiktok	tiktok	ADJ
easat-10064	242	14	strategy	strategy	NOUN
easat-10064	242	15	:	:	PUNCT
easat-10064	242	16	encourage	encourage	VERB
easat-10064	242	17	authentic	authentic	ADJ
easat-10064	242	18	,	,	PUNCT
easat-10064	242	19	spontaneous	spontaneous	ADJ
easat-10064	242	20	content	content	NOUN
easat-10064	242	21	creation	creation	NOUN
easat-10064	242	22	rather	rather	ADV
easat-10064	242	23	than	than	ADP
easat-10064	242	24	polished	polished	ADJ
easat-10064	242	25	campaign	campaign	NOUN
easat-10064	242	26	videos	video	NOUN
easat-10064	242	27	.	.	PUNCT
easat-10064	243	1	the	the	DET
easat-10064	243	2	data	datum	NOUN
easat-10064	243	3	shows	show	VERB
easat-10064	243	4	171	171	NUM
easat-10064	243	5	%	%	NOUN
easat-10064	243	6	higher	high	ADJ
easat-10064	243	7	engagement	engagement	NOUN
easat-10064	243	8	for	for	ADP
easat-10064	243	9	organic	organic	ADJ
easat-10064	243	10	ugc	ugc	NOUN
easat-10064	243	11	versus	versus	ADP
easat-10064	243	12	official	official	ADJ
easat-10064	243	13	content	content	NOUN
easat-10064	243	14	.	.	PUNCT
easat-10064	244	1	focus	focus	VERB
easat-10064	244	2	on	on	ADP
easat-10064	244	3	empowering	empower	VERB
easat-10064	244	4	local	local	ADJ
easat-10064	244	5	content	content	NOUN
easat-10064	244	6	creators	creator	NOUN
easat-10064	244	7	and	and	CCONJ
easat-10064	244	8	tourists	tourist	NOUN
easat-10064	244	9	to	to	PART
easat-10064	244	10	share	share	VERB
easat-10064	244	11	unfiltered	unfiltered	ADJ
easat-10064	244	12	experiences	experience	NOUN
easat-10064	244	13	.	.	PUNCT
easat-10064	245	1	2	2	X
easat-10064	245	2	.	.	X
easat-10064	245	3	instagram	instagram	PROPN
easat-10064	245	4	strategy	strategy	NOUN
easat-10064	245	5	:	:	PUNCT
easat-10064	245	6	balance	balance	NOUN
easat-10064	245	7	visual	visual	ADJ
easat-10064	245	8	appeal	appeal	NOUN
easat-10064	245	9	with	with	ADP
easat-10064	245	10	authenticity	authenticity	NOUN
easat-10064	245	11	markers	marker	NOUN
easat-10064	245	12	.	.	PUNCT
easat-10064	246	1	while	while	SCONJ
easat-10064	246	2	the	the	DET
easat-10064	246	3	platform	platform	NOUN
easat-10064	246	4	remains	remain	VERB
easat-10064	246	5	visually	visually	ADV
easat-10064	246	6	-	-	PUNCT
easat-10064	246	7	driven	drive	VERB
easat-10064	246	8	,	,	PUNCT
easat-10064	246	9	the	the	DET
easat-10064	246	10	37	37	NUM
easat-10064	246	11	%	%	NOUN
easat-10064	246	12	engagement	engagement	NOUN
easat-10064	246	13	gap	gap	NOUN
easat-10064	246	14	between	between	ADP
easat-10064	246	15	ugc	ugc	PROPN
easat-10064	246	16	and	and	CCONJ
easat-10064	246	17	official	official	ADJ
easat-10064	246	18	content	content	NOUN
easat-10064	246	19	suggests	suggest	VERB
easat-10064	246	20	incorporating	incorporate	VERB
easat-10064	246	21	more	more	ADJ
easat-10064	246	22	user	user	NOUN
easat-10064	246	23	-	-	PUNCT
easat-10064	246	24	generated	generate	VERB
easat-10064	246	25	visuals	visual	NOUN
easat-10064	246	26	and	and	CCONJ
easat-10064	246	27	real	real	ADJ
easat-10064	246	28	traveler	traveler	NOUN
easat-10064	246	29	stories	story	NOUN
easat-10064	246	30	within	within	ADP
easat-10064	246	31	official	official	ADJ
easat-10064	246	32	campaigns	campaign	NOUN
easat-10064	246	33	.	.	PUNCT
easat-10064	247	1	3	3	X
easat-10064	247	2	.	.	X
easat-10064	247	3	youtube	youtube	NOUN
easat-10064	247	4	strategy	strategy	NOUN
easat-10064	247	5	:	:	PUNCT
easat-10064	247	6	invest	invest	VERB
easat-10064	247	7	in	in	ADP
easat-10064	247	8	supporting	support	VERB
easat-10064	247	9	detailed	detailed	ADJ
easat-10064	247	10	,	,	PUNCT
easat-10064	247	11	honest	honest	ADJ
easat-10064	247	12	content	content	NOUN
easat-10064	247	13	creators	creator	NOUN
easat-10064	247	14	rather	rather	ADV
easat-10064	247	15	than	than	ADP
easat-10064	247	16	producing	produce	VERB
easat-10064	247	17	polished	polished	ADJ
easat-10064	247	18	promotional	promotional	ADJ
easat-10064	247	19	videos	video	NOUN
easat-10064	247	20	.	.	PUNCT
easat-10064	248	1	the	the	DET
easat-10064	248	2	platform	platform	NOUN
easat-10064	248	3	's	's	PART
easat-10064	248	4	29	29	NUM
easat-10064	248	5	%	%	NOUN
easat-10064	248	6	ugc	ugc	NOUN
easat-10064	248	7	advantage	advantage	NOUN
easat-10064	248	8	stems	stem	VERB
easat-10064	248	9	from	from	ADP
easat-10064	248	10	viewers	viewer	NOUN
easat-10064	248	11	valuing	value	VERB
easat-10064	248	12	comprehensive	comprehensive	ADJ
easat-10064	248	13	,	,	PUNCT
easat-10064	248	14	practical	practical	ADJ
easat-10064	248	15	information	information	NOUN
easat-10064	248	16	over	over	ADP
easat-10064	248	17	marketing	marketing	NOUN
easat-10064	248	18	messages	message	NOUN
easat-10064	248	19	.	.	PUNCT
easat-10064	249	1	4	4	X
easat-10064	249	2	.	.	X
easat-10064	249	3	review	review	VERB
easat-10064	249	4	platform	platform	NOUN
easat-10064	249	5	integration	integration	NOUN
easat-10064	249	6	:	:	PUNCT
easat-10064	249	7	actively	actively	ADV
easat-10064	249	8	encourage	encourage	VERB
easat-10064	249	9	and	and	CCONJ
easat-10064	249	10	respond	respond	VERB
easat-10064	249	11	to	to	ADP
easat-10064	249	12	authentic	authentic	ADJ
easat-10064	249	13	reviews	review	NOUN
easat-10064	249	14	rather	rather	ADV
easat-10064	249	15	than	than	ADP
easat-10064	249	16	trying	try	VERB
easat-10064	249	17	to	to	PART
easat-10064	249	18	control	control	VERB
easat-10064	249	19	messaging	messaging	NOUN
easat-10064	249	20	.	.	PUNCT
easat-10064	250	1	these	these	DET
easat-10064	250	2	platforms	platform	NOUN
easat-10064	250	3	are	be	AUX
easat-10064	250	4	inherently	inherently	ADV
easat-10064	250	5	ugc	ugc	NOUN
easat-10064	250	6	-	-	PUNCT
easat-10064	250	7	driven	drive	VERB
easat-10064	250	8	and	and	CCONJ
easat-10064	250	9	perform	perform	VERB
easat-10064	250	10	best	good	ADJ
easat-10064	250	11	with	with	ADP
easat-10064	250	12	genuine	genuine	ADJ
easat-10064	250	13	interaction	interaction	NOUN
easat-10064	250	14	.	.	PUNCT
easat-10064	251	1	5.5.1	5.5.1	X
easat-10064	251	2	.	.	PUNCT
easat-10064	252	1	department	department	PROPN
easat-10064	252	2	of	of	ADP
easat-10064	252	3	tourism	tourism	NOUN
easat-10064	252	4	strategic	strategic	ADJ
easat-10064	252	5	implications	implication	NOUN
easat-10064	252	6	the	the	DET
easat-10064	252	7	research	research	NOUN
easat-10064	252	8	reveals	reveal	VERB
easat-10064	252	9	significant	significant	ADJ
easat-10064	252	10	challenges	challenge	NOUN
easat-10064	252	11	with	with	ADP
easat-10064	252	12	the	the	DET
easat-10064	252	13	slogan	slogan	NOUN
easat-10064	252	14	transition	transition	NOUN
easat-10064	252	15	and	and	CCONJ
easat-10064	252	16	provides	provide	VERB
easat-10064	252	17	strategic	strategic	ADJ
easat-10064	252	18	recommendations	recommendation	NOUN
easat-10064	252	19	:	:	PUNCT
easat-10064	252	20	1	1	X
easat-10064	252	21	.	.	X
easat-10064	252	22	slogan	slogan	NOUN
easat-10064	252	23	transition	transition	NOUN
easat-10064	252	24	gap	gap	NOUN
easat-10064	252	25	:	:	PUNCT
easat-10064	252	26	the	the	DET
easat-10064	252	27	new	new	ADJ
easat-10064	252	28	"	"	PUNCT
easat-10064	252	29	love	love	VERB
easat-10064	252	30	the	the	DET
easat-10064	252	31	philippines	philippine	NOUN
easat-10064	252	32	"	"	PUNCT
easat-10064	252	33	campaign	campaign	NOUN
easat-10064	252	34	shows	show	VERB
easat-10064	252	35	lower	low	ADJ
easat-10064	252	36	recognition	recognition	NOUN
easat-10064	252	37	(	(	PUNCT
easat-10064	252	38	34	34	NUM
easat-10064	252	39	%	%	NOUN
easat-10064	252	40	vs.	vs.	ADP
easat-10064	252	41	67	67	NUM
easat-10064	252	42	%	%	NOUN
easat-10064	252	43	)	)	PUNCT
easat-10064	252	44	and	and	CCONJ
easat-10064	252	45	influence	influence	NOUN
easat-10064	252	46	(	(	PUNCT
easat-10064	252	47	18	18	NUM
easat-10064	252	48	%	%	NOUN
easat-10064	252	49	vs.	vs.	ADP
easat-10064	252	50	23	23	NUM
easat-10064	252	51	%	%	NOUN
easat-10064	252	52	)	)	PUNCT
easat-10064	252	53	compared	compare	VERB
easat-10064	252	54	to	to	ADP
easat-10064	252	55	the	the	DET
easat-10064	252	56	legacy	legacy	NOUN
easat-10064	252	57	"	"	PUNCT
easat-10064	252	58	more	more	ADJ
easat-10064	252	59	fun	fun	NOUN
easat-10064	252	60	in	in	ADP
easat-10064	252	61	the	the	DET
easat-10064	252	62	philippines	philippine	NOUN
easat-10064	252	63	"	"	PUNCT
easat-10064	252	64	campaign	campaign	NOUN
easat-10064	252	65	,	,	PUNCT
easat-10064	252	66	suggesting	suggest	VERB
easat-10064	252	67	the	the	DET
easat-10064	252	68	need	need	NOUN
easat-10064	252	69	for	for	ADP
easat-10064	252	70	stronger	strong	ADJ
easat-10064	252	71	campaign	campaign	NOUN
easat-10064	252	72	integration	integration	NOUN
easat-10064	252	73	or	or	CCONJ
easat-10064	252	74	reconsideration	reconsideration	NOUN
easat-10064	252	75	of	of	ADP
easat-10064	252	76	messaging	message	VERB
easat-10064	252	77	strategy	strategy	NOUN
easat-10064	252	78	.	.	PUNCT
easat-10064	253	1	2	2	X
easat-10064	253	2	.	.	X
easat-10064	253	3	legacy	legacy	NOUN
easat-10064	253	4	brand	brand	PROPN
easat-10064	253	5	equity	equity	PROPN
easat-10064	253	6	:	:	PUNCT
easat-10064	253	7	the	the	DET
easat-10064	253	8	persistent	persistent	ADJ
easat-10064	253	9	higher	high	ADJ
easat-10064	253	10	performance	performance	NOUN
easat-10064	253	11	of	of	ADP
easat-10064	253	12	the	the	DET
easat-10064	253	13	legacy	legacy	NOUN
easat-10064	253	14	slogan	slogan	NOUN
easat-10064	253	15	across	across	ADP
easat-10064	253	16	all	all	DET
easat-10064	253	17	platforms	platform	NOUN
easat-10064	253	18	indicates	indicate	VERB
easat-10064	253	19	strong	strong	ADJ
easat-10064	253	20	brand	brand	NOUN
easat-10064	253	21	equity	equity	NOUN
easat-10064	253	22	that	that	PRON
easat-10064	253	23	may	may	AUX
easat-10064	253	24	have	have	AUX
easat-10064	253	25	been	be	AUX
easat-10064	253	26	prematurely	prematurely	ADV
easat-10064	253	27	abandoned	abandon	VERB
easat-10064	253	28	.	.	PUNCT
easat-10064	254	1	consider	consider	VERB
easat-10064	254	2	integrating	integrate	VERB
easat-10064	254	3	elements	element	NOUN
easat-10064	254	4	of	of	ADP
easat-10064	254	5	the	the	DET
easat-10064	254	6	legacy	legacy	NOUN
easat-10064	254	7	campaign	campaign	NOUN
easat-10064	254	8	into	into	ADP
easat-10064	254	9	current	current	ADJ
easat-10064	254	10	messaging	messaging	NOUN
easat-10064	254	11	.	.	PUNCT
easat-10064	255	1	3	3	X
easat-10064	255	2	.	.	X
easat-10064	255	3	authenticity	authenticity	NOUN
easat-10064	255	4	-	-	PUNCT
easat-10064	255	5	first	first	ADJ
easat-10064	255	6	campaigns	campaign	NOUN
easat-10064	255	7	:	:	PUNCT
easat-10064	255	8	with	with	ADP
easat-10064	255	9	82	82	NUM
easat-10064	255	10	%	%	NOUN
easat-10064	255	11	preferring	prefer	VERB
easat-10064	255	12	ugc	ugc	NOUN
easat-10064	255	13	over	over	ADP
easat-10064	255	14	official	official	ADJ
easat-10064	255	15	marketing	marketing	NOUN
easat-10064	255	16	,	,	PUNCT
easat-10064	255	17	develop	develop	VERB
easat-10064	255	18	campaigns	campaign	NOUN
easat-10064	255	19	that	that	PRON
easat-10064	255	20	feel	feel	VERB
easat-10064	255	21	like	like	ADP
easat-10064	255	22	ugc	ugc	PROPN
easat-10064	255	23	rather	rather	ADV
easat-10064	255	24	than	than	ADP
easat-10064	255	25	traditional	traditional	ADJ
easat-10064	255	26	advertising	advertising	NOUN
easat-10064	255	27	.	.	PUNCT
easat-10064	256	1	both	both	DET
easat-10064	256	2	slogans	slogan	NOUN
easat-10064	256	3	show	show	VERB
easat-10064	256	4	significantly	significantly	ADV
easat-10064	256	5	lower	low	ADJ
easat-10064	256	6	trust	trust	NOUN
easat-10064	256	7	levels	level	NOUN
easat-10064	256	8	compared	compare	VERB
easat-10064	256	9	to	to	ADP
easat-10064	256	10	user	user	NOUN
easat-10064	256	11	-	-	PUNCT
easat-10064	256	12	generated	generate	VERB
easat-10064	256	13	content	content	NOUN
easat-10064	256	14	.	.	PUNCT
easat-10064	257	1	4	4	X
easat-10064	257	2	.	.	X
easat-10064	257	3	generational	generational	ADJ
easat-10064	257	4	strategy	strategy	NOUN
easat-10064	257	5	adjustment	adjustment	NOUN
easat-10064	257	6	:	:	PUNCT
easat-10064	257	7	the	the	DET
easat-10064	257	8	current	current	ADJ
easat-10064	257	9	campaign	campaign	NOUN
easat-10064	257	10	performs	perform	VERB
easat-10064	257	11	particularly	particularly	ADV
easat-10064	257	12	poorly	poorly	ADV
easat-10064	257	13	with	with	ADP
easat-10064	257	14	gen	gen	PROPN
easat-10064	257	15	z	z	PROPN
easat-10064	257	16	(	(	PUNCT
easat-10064	257	17	28	28	NUM
easat-10064	257	18	%	%	NOUN
easat-10064	257	19	recognition	recognition	NOUN
easat-10064	257	20	,	,	PUNCT
easat-10064	257	21	11	11	NUM
easat-10064	257	22	%	%	NOUN
easat-10064	257	23	influence	influence	NOUN
easat-10064	257	24	)	)	PUNCT
easat-10064	257	25	,	,	PUNCT
easat-10064	257	26	the	the	DET
easat-10064	257	27	most	most	ADV
easat-10064	257	28	digitally	digitally	ADV
easat-10064	257	29	active	active	ADJ
easat-10064	257	30	demographic	demographic	ADJ
easat-10064	257	31	.	.	PUNCT
easat-10064	258	1	consider	consider	VERB
easat-10064	258	2	platformnative	platformnative	ADJ
easat-10064	258	3	approaches	approach	NOUN
easat-10064	258	4	rather	rather	ADV
easat-10064	258	5	than	than	ADP
easat-10064	258	6	traditional	traditional	ADJ
easat-10064	258	7	slogan	slogan	NOUN
easat-10064	258	8	-	-	PUNCT
easat-10064	258	9	based	base	VERB
easat-10064	258	10	campaigns	campaign	NOUN
easat-10064	258	11	.	.	PUNCT
easat-10064	259	1	1195	1195	NUM
easat-10064	259	2	edelweiss	edelweiss	PROPN
easat-10064	259	3	applied	apply	VERB
easat-10064	259	4	science	science	NOUN
easat-10064	259	5	and	and	CCONJ
easat-10064	259	6	technology	technology	NOUN
easat-10064	259	7	issn	issn	PROPN
easat-10064	259	8	:	:	PUNCT
easat-10064	259	9	2576	2576	NUM
easat-10064	259	10	-	-	SYM
easat-10064	259	11	8484	8484	NUM
easat-10064	259	12	vol	vol	NOUN
easat-10064	259	13	.	.	PROPN
easat-10064	260	1	9	9	NUM
easat-10064	260	2	,	,	PUNCT
easat-10064	260	3	no	no	INTJ
easat-10064	260	4	.	.	NOUN
easat-10064	260	5	9	9	NUM
easat-10064	260	6	:	:	SYM
easat-10064	260	7	1178	1178	NUM
easat-10064	260	8	-	-	SYM
easat-10064	260	9	1198	1198	NUM
easat-10064	260	10	,	,	PUNCT
easat-10064	260	11	2025	2025	NUM
easat-10064	260	12	doi	doi	NOUN
easat-10064	260	13	:	:	PUNCT
easat-10064	260	14	10.55214/2576	10.55214/2576	NUM
easat-10064	260	15	-	-	SYM
easat-10064	260	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	261	1	©	©	ADP
easat-10064	261	2	2025	2025	NUM
easat-10064	261	3	by	by	ADP
easat-10064	261	4	the	the	DET
easat-10064	261	5	authors	author	NOUN
easat-10064	261	6	;	;	PUNCT
easat-10064	261	7	licensee	licensee	PROPN
easat-10064	261	8	learning	learning	NOUN
easat-10064	261	9	gate	gate	NOUN
easat-10064	261	10	5.6	5.6	NUM
easat-10064	261	11	.	.	PUNCT
easat-10064	262	1	opinion	opinion	NOUN
easat-10064	262	2	analysis	analysis	NOUN
easat-10064	262	3	methodological	methodological	ADJ
easat-10064	262	4	contributions	contribution	NOUN
easat-10064	262	5	this	this	DET
easat-10064	262	6	study	study	NOUN
easat-10064	262	7	demonstrates	demonstrate	VERB
easat-10064	262	8	the	the	DET
easat-10064	262	9	value	value	NOUN
easat-10064	262	10	of	of	ADP
easat-10064	262	11	integrating	integrate	VERB
easat-10064	262	12	comprehensive	comprehensive	ADJ
easat-10064	262	13	opinion	opinion	NOUN
easat-10064	262	14	analysis	analysis	NOUN
easat-10064	262	15	into	into	ADP
easat-10064	262	16	philippine	philippine	ADJ
easat-10064	262	17	tourism	tourism	NOUN
easat-10064	262	18	ugc	ugc	PROPN
easat-10064	262	19	research	research	NOUN
easat-10064	262	20	.	.	PUNCT
easat-10064	263	1	the	the	DET
easat-10064	263	2	aspect	aspect	NOUN
easat-10064	263	3	-	-	PUNCT
easat-10064	263	4	based	base	VERB
easat-10064	263	5	sentiment	sentiment	NOUN
easat-10064	263	6	analysis	analysis	NOUN
easat-10064	263	7	revealed	reveal	VERB
easat-10064	263	8	nuanced	nuanced	ADJ
easat-10064	263	9	patterns	pattern	NOUN
easat-10064	263	10	invisible	invisible	ADJ
easat-10064	263	11	in	in	ADP
easat-10064	263	12	traditional	traditional	ADJ
easat-10064	263	13	engagement	engagement	NOUN
easat-10064	263	14	metrics	metric	NOUN
easat-10064	263	15	,	,	PUNCT
easat-10064	263	16	particularly	particularly	ADV
easat-10064	263	17	regarding	regard	VERB
easat-10064	263	18	infrastructure	infrastructure	NOUN
easat-10064	263	19	challenges	challenge	NOUN
easat-10064	263	20	and	and	CCONJ
easat-10064	263	21	cultural	cultural	ADJ
easat-10064	263	22	authenticity	authenticity	NOUN
easat-10064	263	23	preferences	preference	NOUN
easat-10064	263	24	.	.	PUNCT
easat-10064	264	1	the	the	DET
easat-10064	264	2	comment	comment	NOUN
easat-10064	264	3	-	-	PUNCT
easat-10064	264	4	to	to	ADP
easat-10064	264	5	-	-	PUNCT
easat-10064	264	6	action	action	NOUN
easat-10064	264	7	correlation	correlation	NOUN
easat-10064	264	8	analysis	analysis	NOUN
easat-10064	264	9	provides	provide	VERB
easat-10064	264	10	a	a	DET
easat-10064	264	11	new	new	ADJ
easat-10064	264	12	framework	framework	NOUN
easat-10064	264	13	for	for	ADP
easat-10064	264	14	measuring	measure	VERB
easat-10064	264	15	philippine	philippine	ADJ
easat-10064	264	16	tourism	tourism	NOUN
easat-10064	264	17	ugc	ugc	NOUN
easat-10064	264	18	effectiveness	effectiveness	NOUN
easat-10064	264	19	beyond	beyond	ADP
easat-10064	264	20	likes	like	NOUN
easat-10064	264	21	and	and	CCONJ
easat-10064	264	22	shares	share	NOUN
easat-10064	264	23	.	.	PUNCT
easat-10064	265	1	philippine	philippine	ADJ
easat-10064	265	2	-	-	PUNCT
easat-10064	265	3	specific	specific	ADJ
easat-10064	265	4	user	user	NOUN
easat-10064	265	5	account	account	NOUN
easat-10064	265	6	credibility	credibility	NOUN
easat-10064	265	7	integration	integration	NOUN
easat-10064	265	8	:	:	PUNCT
easat-10064	265	9	the	the	DET
easat-10064	265	10	incorporation	incorporation	NOUN
easat-10064	265	11	of	of	ADP
easat-10064	265	12	local	local	ADJ
easat-10064	265	13	filipino	filipino	PROPN
easat-10064	265	14	account	account	NOUN
easat-10064	265	15	credibility	credibility	NOUN
easat-10064	265	16	scoring	scoring	NOUN
easat-10064	265	17	represents	represent	VERB
easat-10064	265	18	a	a	DET
easat-10064	265	19	significant	significant	ADJ
easat-10064	265	20	finding	finding	NOUN
easat-10064	265	21	.	.	PUNCT
easat-10064	266	1	results	result	NOUN
easat-10064	266	2	show	show	VERB
easat-10064	266	3	that	that	SCONJ
easat-10064	266	4	comments	comment	NOUN
easat-10064	266	5	from	from	ADP
easat-10064	266	6	verified	verified	ADJ
easat-10064	266	7	local	local	ADJ
easat-10064	266	8	filipino	filipino	ADJ
easat-10064	266	9	accounts	account	NOUN
easat-10064	266	10	carry	carry	VERB
easat-10064	266	11	2.1x	2.1x	NUM
easat-10064	266	12	more	more	ADJ
easat-10064	266	13	influence	influence	NOUN
easat-10064	266	14	on	on	ADP
easat-10064	266	15	international	international	ADJ
easat-10064	266	16	visitor	visitor	NOUN
easat-10064	266	17	behavior	behavior	NOUN
easat-10064	266	18	,	,	PUNCT
easat-10064	266	19	while	while	SCONJ
easat-10064	266	20	accounts	account	NOUN
easat-10064	266	21	with	with	ADP
easat-10064	266	22	extensive	extensive	ADJ
easat-10064	266	23	philippine	philippine	ADJ
easat-10064	266	24	travel	travel	NOUN
easat-10064	266	25	history	history	NOUN
easat-10064	266	26	have	have	VERB
easat-10064	266	27	2.8x	2.8x	NOUN
easat-10064	266	28	more	more	ADJ
easat-10064	266	29	impact	impact	NOUN
easat-10064	266	30	.	.	PUNCT
easat-10064	267	1	this	this	PRON
easat-10064	267	2	suggests	suggest	VERB
easat-10064	267	3	future	future	ADJ
easat-10064	267	4	philippine	philippine	ADJ
easat-10064	267	5	tourism	tourism	NOUN
easat-10064	267	6	research	research	NOUN
easat-10064	267	7	should	should	AUX
easat-10064	267	8	weight	weight	VERB
easat-10064	267	9	opinion	opinion	NOUN
easat-10064	267	10	analysis	analysis	NOUN
easat-10064	267	11	by	by	ADP
easat-10064	267	12	local	local	ADJ
easat-10064	267	13	authenticity	authenticity	NOUN
easat-10064	267	14	markers	marker	NOUN
easat-10064	267	15	rather	rather	ADV
easat-10064	267	16	than	than	ADP
easat-10064	267	17	treating	treat	VERB
easat-10064	267	18	all	all	DET
easat-10064	267	19	comments	comment	NOUN
easat-10064	267	20	equally	equally	ADV
easat-10064	267	21	.	.	PUNCT
easat-10064	268	1	5.7	5.7	NUM
easat-10064	268	2	.	.	PUNCT
easat-10064	268	3	limitations	limitation	NOUN
easat-10064	268	4	and	and	CCONJ
easat-10064	268	5	future	future	ADJ
easat-10064	268	6	research	research	NOUN
easat-10064	268	7	while	while	SCONJ
easat-10064	268	8	this	this	DET
easat-10064	268	9	study	study	NOUN
easat-10064	268	10	provides	provide	VERB
easat-10064	268	11	comprehensive	comprehensive	ADJ
easat-10064	268	12	insights	insight	NOUN
easat-10064	268	13	into	into	ADP
easat-10064	268	14	platform	platform	NOUN
easat-10064	268	15	-	-	PUNCT
easat-10064	268	16	specific	specific	ADJ
easat-10064	268	17	ugc	ugc	NOUN
easat-10064	268	18	patterns	pattern	NOUN
easat-10064	268	19	for	for	ADP
easat-10064	268	20	philippine	philippine	ADJ
easat-10064	268	21	tourism	tourism	NOUN
easat-10064	268	22	,	,	PUNCT
easat-10064	268	23	several	several	ADJ
easat-10064	268	24	limitations	limitation	NOUN
easat-10064	268	25	suggest	suggest	VERB
easat-10064	268	26	future	future	ADJ
easat-10064	268	27	research	research	NOUN
easat-10064	268	28	directions	direction	NOUN
easat-10064	268	29	.	.	PUNCT
easat-10064	269	1	the	the	DET
easat-10064	269	2	focus	focus	NOUN
easat-10064	269	3	on	on	ADP
easat-10064	269	4	english	english	PROPN
easat-10064	269	5	and	and	CCONJ
easat-10064	269	6	filipino	filipino	ADJ
easat-10064	269	7	-	-	PUNCT
easat-10064	269	8	language	language	NOUN
easat-10064	269	9	content	content	NOUN
easat-10064	269	10	may	may	AUX
easat-10064	269	11	not	not	PART
easat-10064	269	12	capture	capture	VERB
easat-10064	269	13	international	international	ADJ
easat-10064	269	14	visitor	visitor	NOUN
easat-10064	269	15	opinion	opinion	NOUN
easat-10064	269	16	patterns	pattern	NOUN
easat-10064	269	17	from	from	ADP
easat-10064	269	18	other	other	ADJ
easat-10064	269	19	language	language	NOUN
easat-10064	269	20	groups	group	NOUN
easat-10064	269	21	,	,	PUNCT
easat-10064	269	22	particularly	particularly	ADV
easat-10064	269	23	chinese	chinese	ADJ
easat-10064	269	24	,	,	PUNCT
easat-10064	269	25	korean	korean	ADJ
easat-10064	269	26	,	,	PUNCT
easat-10064	269	27	and	and	CCONJ
easat-10064	269	28	japanese	japanese	ADJ
easat-10064	269	29	tourists	tourist	NOUN
easat-10064	269	30	who	who	PRON
easat-10064	269	31	represent	represent	VERB
easat-10064	269	32	significant	significant	ADJ
easat-10064	269	33	philippine	philippine	ADJ
easat-10064	269	34	tourism	tourism	NOUN
easat-10064	269	35	markets	market	NOUN
easat-10064	269	36	.	.	PUNCT
easat-10064	270	1	the	the	DET
easat-10064	270	2	12	12	NUM
easat-10064	270	3	-	-	PUNCT
easat-10064	270	4	month	month	NOUN
easat-10064	270	5	timeframe	timeframe	NOUN
easat-10064	270	6	may	may	AUX
easat-10064	270	7	miss	miss	VERB
easat-10064	270	8	longer	long	ADJ
easat-10064	270	9	-	-	PUNCT
easat-10064	270	10	term	term	NOUN
easat-10064	270	11	sentiment	sentiment	NOUN
easat-10064	270	12	evolution	evolution	NOUN
easat-10064	270	13	,	,	PUNCT
easat-10064	270	14	particularly	particularly	ADV
easat-10064	270	15	seasonal	seasonal	ADJ
easat-10064	270	16	patterns	pattern	NOUN
easat-10064	270	17	unique	unique	ADJ
easat-10064	270	18	to	to	ADP
easat-10064	270	19	tropical	tropical	ADJ
easat-10064	270	20	destinations	destination	NOUN
easat-10064	270	21	.	.	PUNCT
easat-10064	271	1	figure	figure	VERB
easat-10064	271	2	8	8	NUM
easat-10064	271	3	.	.	PUNCT
easat-10064	272	1	future	future	ADJ
easat-10064	272	2	research	research	NOUN
easat-10064	272	3	framework	framework	NOUN
easat-10064	272	4	for	for	ADP
easat-10064	272	5	philippine	philippine	ADJ
easat-10064	272	6	tourism	tourism	NOUN
easat-10064	272	7	ugc	ugc	PROPN
easat-10064	272	8	1196	1196	NUM
easat-10064	272	9	edelweiss	edelweiss	PROPN
easat-10064	272	10	applied	apply	VERB
easat-10064	272	11	science	science	NOUN
easat-10064	272	12	and	and	CCONJ
easat-10064	272	13	technology	technology	NOUN
easat-10064	272	14	issn	issn	PROPN
easat-10064	272	15	:	:	PUNCT
easat-10064	272	16	2576	2576	NUM
easat-10064	272	17	-	-	SYM
easat-10064	272	18	8484	8484	NUM
easat-10064	272	19	vol	vol	NOUN
easat-10064	272	20	.	.	PROPN
easat-10064	273	1	9	9	NUM
easat-10064	273	2	,	,	PUNCT
easat-10064	273	3	no	no	INTJ
easat-10064	273	4	.	.	NOUN
easat-10064	273	5	9	9	NUM
easat-10064	273	6	:	:	SYM
easat-10064	273	7	1178	1178	NUM
easat-10064	273	8	-	-	SYM
easat-10064	273	9	1198	1198	NUM
easat-10064	273	10	,	,	PUNCT
easat-10064	273	11	2025	2025	NUM
easat-10064	273	12	doi	doi	NOUN
easat-10064	273	13	:	:	PUNCT
easat-10064	273	14	10.55214/2576	10.55214/2576	NUM
easat-10064	273	15	-	-	SYM
easat-10064	273	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	274	1	©	©	ADP
easat-10064	274	2	2025	2025	NUM
easat-10064	274	3	by	by	ADP
easat-10064	274	4	the	the	DET
easat-10064	274	5	authors	author	NOUN
easat-10064	274	6	;	;	PUNCT
easat-10064	274	7	licensee	licensee	PROPN
easat-10064	274	8	learning	learning	NOUN
easat-10064	274	9	gate	gate	VERB
easat-10064	274	10	the	the	DET
easat-10064	274	11	opinion	opinion	NOUN
easat-10064	274	12	analysis	analysis	NOUN
easat-10064	274	13	methodology	methodology	NOUN
easat-10064	274	14	developed	develop	VERB
easat-10064	274	15	here	here	ADV
easat-10064	274	16	could	could	AUX
easat-10064	274	17	be	be	AUX
easat-10064	274	18	applied	apply	VERB
easat-10064	274	19	to	to	ADP
easat-10064	274	20	other	other	ADJ
easat-10064	274	21	southeast	southeast	ADJ
easat-10064	274	22	asian	asian	ADJ
easat-10064	274	23	tourism	tourism	NOUN
easat-10064	274	24	contexts	contexts	NOUN
easat-10064	274	25	,	,	PUNCT
easat-10064	274	26	potentially	potentially	ADV
easat-10064	274	27	revealing	reveal	VERB
easat-10064	274	28	region	region	NOUN
easat-10064	274	29	-	-	PUNCT
easat-10064	274	30	specific	specific	ADJ
easat-10064	274	31	opinion	opinion	NOUN
easat-10064	274	32	formation	formation	NOUN
easat-10064	274	33	patterns	pattern	NOUN
easat-10064	274	34	across	across	ADP
easat-10064	274	35	tropical	tropical	ADJ
easat-10064	274	36	archipelagic	archipelagic	ADJ
easat-10064	274	37	destinations	destination	NOUN
easat-10064	274	38	.	.	PUNCT
easat-10064	275	1	additionally	additionally	ADV
easat-10064	275	2	,	,	PUNCT
easat-10064	275	3	future	future	ADJ
easat-10064	275	4	research	research	NOUN
easat-10064	275	5	should	should	AUX
easat-10064	275	6	explore	explore	VERB
easat-10064	275	7	the	the	DET
easat-10064	275	8	impact	impact	NOUN
easat-10064	275	9	of	of	ADP
easat-10064	275	10	negative	negative	ADJ
easat-10064	275	11	events	event	NOUN
easat-10064	275	12	(	(	PUNCT
easat-10064	275	13	typhoons	typhoon	NOUN
easat-10064	275	14	,	,	PUNCT
easat-10064	275	15	political	political	ADJ
easat-10064	275	16	changes	change	NOUN
easat-10064	275	17	)	)	PUNCT
easat-10064	275	18	on	on	ADP
easat-10064	275	19	sentiment	sentiment	NOUN
easat-10064	275	20	patterns	pattern	NOUN
easat-10064	275	21	across	across	ADP
easat-10064	275	22	platforms	platform	NOUN
easat-10064	275	23	to	to	PART
easat-10064	275	24	develop	develop	VERB
easat-10064	275	25	crisis	crisis	NOUN
easat-10064	275	26	communication	communication	NOUN
easat-10064	275	27	strategies	strategy	NOUN
easat-10064	275	28	for	for	ADP
easat-10064	275	29	philippine	philippine	ADJ
easat-10064	275	30	tourism	tourism	NOUN
easat-10064	275	31	.	.	PUNCT
easat-10064	276	1	recommendations	recommendation	NOUN
easat-10064	276	2	for	for	ADP
easat-10064	276	3	future	future	ADJ
easat-10064	276	4	philippine	philippine	ADJ
easat-10064	276	5	tourism	tourism	NOUN
easat-10064	276	6	ugc	ugc	PROPN
easat-10064	276	7	research	research	NOUN
easat-10064	276	8	:	:	PUNCT
easat-10064	276	9	1	1	X
easat-10064	276	10	.	.	PUNCT
easat-10064	276	11	multilingual	multilingual	ADJ
easat-10064	276	12	sentiment	sentiment	NOUN
easat-10064	276	13	analysis	analysis	NOUN
easat-10064	276	14	:	:	PUNCT
easat-10064	276	15	expand	expand	VERB
easat-10064	276	16	to	to	PART
easat-10064	276	17	include	include	VERB
easat-10064	276	18	chinese	chinese	PROPN
easat-10064	276	19	,	,	PUNCT
easat-10064	276	20	korean	korean	ADJ
easat-10064	276	21	,	,	PUNCT
easat-10064	276	22	and	and	CCONJ
easat-10064	276	23	japanese	japanese	ADJ
easat-10064	276	24	language	language	NOUN
easat-10064	276	25	analysis	analysis	NOUN
easat-10064	276	26	to	to	PART
easat-10064	276	27	capture	capture	VERB
easat-10064	276	28	major	major	ADJ
easat-10064	276	29	tourist	tourist	NOUN
easat-10064	276	30	market	market	NOUN
easat-10064	276	31	sentiments	sentiment	NOUN
easat-10064	276	32	.	.	PUNCT
easat-10064	277	1	2	2	X
easat-10064	277	2	.	.	X
easat-10064	277	3	seasonal	seasonal	ADJ
easat-10064	277	4	pattern	pattern	NOUN
easat-10064	277	5	analysis	analysis	NOUN
easat-10064	277	6	:	:	PUNCT
easat-10064	277	7	conduct	conduct	VERB
easat-10064	277	8	multi	multi	ADJ
easat-10064	277	9	-	-	ADJ
easat-10064	277	10	year	year	NOUN
easat-10064	277	11	studies	study	NOUN
easat-10064	277	12	to	to	PART
easat-10064	277	13	understand	understand	VERB
easat-10064	277	14	how	how	SCONJ
easat-10064	277	15	monsoon	monsoon	NOUN
easat-10064	277	16	seasons	season	NOUN
easat-10064	277	17	,	,	PUNCT
easat-10064	277	18	festivals	festival	NOUN
easat-10064	277	19	,	,	PUNCT
easat-10064	277	20	and	and	CCONJ
easat-10064	277	21	peak	peak	NOUN
easat-10064	277	22	tourism	tourism	NOUN
easat-10064	277	23	periods	period	NOUN
easat-10064	277	24	affect	affect	VERB
easat-10064	277	25	platform	platform	NOUN
easat-10064	277	26	-	-	PUNCT
easat-10064	277	27	specific	specific	ADJ
easat-10064	277	28	sentiment	sentiment	NOUN
easat-10064	277	29	patterns	pattern	NOUN
easat-10064	277	30	.	.	PUNCT
easat-10064	278	1	3	3	X
easat-10064	278	2	.	.	X
easat-10064	278	3	local	local	ADJ
easat-10064	278	4	community	community	NOUN
easat-10064	278	5	perspective	perspective	NOUN
easat-10064	278	6	:	:	PUNCT
easat-10064	278	7	investigate	investigate	VERB
easat-10064	278	8	how	how	SCONJ
easat-10064	278	9	ugc	ugc	PROPN
easat-10064	278	10	affects	affect	VERB
easat-10064	278	11	local	local	ADJ
easat-10064	278	12	communities	community	NOUN
easat-10064	278	13	in	in	ADP
easat-10064	278	14	popular	popular	ADJ
easat-10064	278	15	destinations	destination	NOUN
easat-10064	278	16	like	like	ADP
easat-10064	278	17	boracay	boracay	NOUN
easat-10064	278	18	and	and	CCONJ
easat-10064	278	19	palawan	palawan	NOUN
easat-10064	278	20	,	,	PUNCT
easat-10064	278	21	particularly	particularly	ADV
easat-10064	278	22	regarding	regard	VERB
easat-10064	278	23	overtourism	overtourism	NOUN
easat-10064	278	24	concerns	concern	NOUN
easat-10064	278	25	.	.	PUNCT
easat-10064	279	1	4	4	X
easat-10064	279	2	.	.	X
easat-10064	279	3	crisis	crisis	NOUN
easat-10064	279	4	communication	communication	NOUN
easat-10064	279	5	analysis	analysis	NOUN
easat-10064	279	6	:	:	PUNCT
easat-10064	279	7	study	study	VERB
easat-10064	279	8	how	how	SCONJ
easat-10064	279	9	negative	negative	ADJ
easat-10064	279	10	events	event	NOUN
easat-10064	279	11	impact	impact	NOUN
easat-10064	279	12	sentiment	sentiment	NOUN
easat-10064	279	13	across	across	ADP
easat-10064	279	14	platforms	platform	NOUN
easat-10064	279	15	and	and	CCONJ
easat-10064	279	16	develop	develop	VERB
easat-10064	279	17	platform	platform	NOUN
easat-10064	279	18	-	-	PUNCT
easat-10064	279	19	specific	specific	ADJ
easat-10064	279	20	crisis	crisis	NOUN
easat-10064	279	21	response	response	NOUN
easat-10064	279	22	strategies	strategy	NOUN
easat-10064	279	23	.	.	PUNCT
easat-10064	280	1	5	5	X
easat-10064	280	2	.	.	X
easat-10064	280	3	emerging	emerge	VERB
easat-10064	280	4	platform	platform	NOUN
easat-10064	280	5	integration	integration	NOUN
easat-10064	280	6	:	:	PUNCT
easat-10064	280	7	monitor	monitor	VERB
easat-10064	280	8	new	new	ADJ
easat-10064	280	9	platforms	platform	NOUN
easat-10064	280	10	popular	popular	ADJ
easat-10064	280	11	in	in	ADP
easat-10064	280	12	asia	asia	PROPN
easat-10064	280	13	(	(	PUNCT
easat-10064	280	14	wechat	wechat	NOUN
easat-10064	280	15	,	,	PUNCT
easat-10064	280	16	line	line	NOUN
easat-10064	280	17	,	,	PUNCT
easat-10064	280	18	local	local	ADJ
easat-10064	280	19	philippine	philippine	ADJ
easat-10064	280	20	social	social	ADJ
easat-10064	280	21	networks	network	NOUN
easat-10064	280	22	)	)	PUNCT
easat-10064	280	23	for	for	ADP
easat-10064	280	24	tourism	tourism	NOUN
easat-10064	280	25	ugc	ugc	NOUN
easat-10064	280	26	patterns	pattern	NOUN
easat-10064	280	27	.	.	PUNCT
easat-10064	281	1	6	6	X
easat-10064	281	2	.	.	X
easat-10064	281	3	conclusion	conclusion	NOUN
easat-10064	281	4	this	this	DET
easat-10064	281	5	comprehensive	comprehensive	ADJ
easat-10064	281	6	analysis	analysis	NOUN
easat-10064	281	7	of	of	ADP
easat-10064	281	8	philippine	philippine	ADJ
easat-10064	281	9	tourism	tourism	NOUN
easat-10064	281	10	ugc	ugc	NOUN
easat-10064	281	11	across	across	ADP
easat-10064	281	12	multiple	multiple	ADJ
easat-10064	281	13	platforms	platform	NOUN
easat-10064	281	14	reveals	reveal	VERB
easat-10064	281	15	significant	significant	ADJ
easat-10064	281	16	opportunities	opportunity	NOUN
easat-10064	281	17	for	for	ADP
easat-10064	281	18	more	more	ADV
easat-10064	281	19	effective	effective	ADJ
easat-10064	281	20	digital	digital	ADJ
easat-10064	281	21	marketing	marketing	NOUN
easat-10064	281	22	strategies	strategy	NOUN
easat-10064	281	23	.	.	PUNCT
easat-10064	282	1	the	the	DET
easat-10064	282	2	platform	platform	NOUN
easat-10064	282	3	ecosystem	ecosystem	NOUN
easat-10064	282	4	effect	effect	NOUN
easat-10064	282	5	demonstrates	demonstrate	VERB
easat-10064	282	6	that	that	PRON
easat-10064	282	7	successful	successful	ADJ
easat-10064	282	8	philippine	philippine	ADJ
easat-10064	282	9	tourism	tourism	NOUN
easat-10064	282	10	promotion	promotion	NOUN
easat-10064	282	11	requires	require	VERB
easat-10064	282	12	nuanced	nuanced	ADJ
easat-10064	282	13	,	,	PUNCT
easat-10064	282	14	platform	platform	NOUN
easat-10064	282	15	-	-	PUNCT
easat-10064	282	16	specific	specific	ADJ
easat-10064	282	17	approaches	approach	NOUN
easat-10064	282	18	rather	rather	ADV
easat-10064	282	19	than	than	ADP
easat-10064	282	20	uniform	uniform	ADJ
easat-10064	282	21	content	content	NOUN
easat-10064	282	22	distribution	distribution	NOUN
easat-10064	282	23	.	.	PUNCT
easat-10064	283	1	the	the	DET
easat-10064	283	2	integration	integration	NOUN
easat-10064	283	3	of	of	ADP
easat-10064	283	4	opinion	opinion	NOUN
easat-10064	283	5	analysis	analysis	NOUN
easat-10064	283	6	provides	provide	VERB
easat-10064	283	7	deeper	deep	ADJ
easat-10064	283	8	insights	insight	NOUN
easat-10064	283	9	into	into	ADP
easat-10064	283	10	how	how	SCONJ
easat-10064	283	11	user	user	NOUN
easat-10064	283	12	sentiments	sentiment	NOUN
easat-10064	283	13	translate	translate	VERB
easat-10064	283	14	to	to	ADP
easat-10064	283	15	actual	actual	ADJ
easat-10064	283	16	travel	travel	NOUN
easat-10064	283	17	behaviors	behavior	NOUN
easat-10064	283	18	,	,	PUNCT
easat-10064	283	19	offering	offer	VERB
easat-10064	283	20	valuable	valuable	ADJ
easat-10064	283	21	guidance	guidance	NOUN
easat-10064	283	22	for	for	ADP
easat-10064	283	23	the	the	DET
easat-10064	283	24	department	department	PROPN
easat-10064	283	25	of	of	ADP
easat-10064	283	26	tourism	tourism	NOUN
easat-10064	283	27	and	and	CCONJ
easat-10064	283	28	local	local	ADJ
easat-10064	283	29	destination	destination	NOUN
easat-10064	283	30	marketers	marketer	NOUN
easat-10064	283	31	.	.	PUNCT
easat-10064	284	1	the	the	DET
easat-10064	284	2	findings	finding	NOUN
easat-10064	284	3	suggest	suggest	VERB
easat-10064	284	4	that	that	SCONJ
easat-10064	284	5	philippine	philippine	ADJ
easat-10064	284	6	tourism	tourism	NOUN
easat-10064	284	7	's	's	PART
easat-10064	284	8	digital	digital	ADJ
easat-10064	284	9	future	future	NOUN
easat-10064	284	10	lies	lie	VERB
easat-10064	284	11	not	not	PART
easat-10064	284	12	in	in	ADP
easat-10064	284	13	dominating	dominate	VERB
easat-10064	284	14	a	a	DET
easat-10064	284	15	single	single	ADJ
easat-10064	284	16	platform	platform	NOUN
easat-10064	284	17	,	,	PUNCT
easat-10064	284	18	but	but	CCONJ
easat-10064	284	19	in	in	ADP
easat-10064	284	20	orchestrating	orchestrate	VERB
easat-10064	284	21	complementary	complementary	ADJ
easat-10064	284	22	experiences	experience	NOUN
easat-10064	284	23	across	across	ADP
easat-10064	284	24	the	the	DET
easat-10064	284	25	platform	platform	NOUN
easat-10064	284	26	ecosystem	ecosystem	NOUN
easat-10064	284	27	,	,	PUNCT
easat-10064	284	28	with	with	ADP
easat-10064	284	29	each	each	DET
easat-10064	284	30	channel	channel	NOUN
easat-10064	284	31	serving	serve	VERB
easat-10064	284	32	its	its	PRON
easat-10064	284	33	optimal	optimal	ADJ
easat-10064	284	34	role	role	NOUN
easat-10064	284	35	in	in	ADP
easat-10064	284	36	the	the	DET
easat-10064	284	37	traveler	traveler	NOUN
easat-10064	284	38	's	's	PART
easat-10064	284	39	journey	journey	NOUN
easat-10064	284	40	from	from	ADP
easat-10064	284	41	inspiration	inspiration	NOUN
easat-10064	284	42	to	to	ADP
easat-10064	284	43	booking	booking	NOUN
easat-10064	284	44	.	.	PUNCT
easat-10064	285	1	the	the	DET
easat-10064	285	2	strong	strong	ADJ
easat-10064	285	3	performance	performance	NOUN
easat-10064	285	4	of	of	ADP
easat-10064	285	5	beach	beach	NOUN
easat-10064	285	6	and	and	CCONJ
easat-10064	285	7	adventure	adventure	NOUN
easat-10064	285	8	content	content	NOUN
easat-10064	285	9	on	on	ADP
easat-10064	285	10	visual	visual	ADJ
easat-10064	285	11	platforms	platform	NOUN
easat-10064	285	12	,	,	PUNCT
easat-10064	285	13	combined	combine	VERB
easat-10064	285	14	with	with	ADP
easat-10064	285	15	the	the	DET
easat-10064	285	16	importance	importance	NOUN
easat-10064	285	17	of	of	ADP
easat-10064	285	18	practical	practical	ADJ
easat-10064	285	19	reviews	review	NOUN
easat-10064	285	20	for	for	ADP
easat-10064	285	21	accommodation	accommodation	NOUN
easat-10064	285	22	decisions	decision	NOUN
easat-10064	285	23	,	,	PUNCT
easat-10064	285	24	provides	provide	VERB
easat-10064	285	25	a	a	DET
easat-10064	285	26	roadmap	roadmap	NOUN
easat-10064	285	27	for	for	ADP
easat-10064	285	28	maximizing	maximize	VERB
easat-10064	285	29	the	the	DET
easat-10064	285	30	impact	impact	NOUN
easat-10064	285	31	of	of	ADP
easat-10064	285	32	the	the	DET
easat-10064	285	33	"	"	PUNCT
easat-10064	285	34	more	more	ADJ
easat-10064	285	35	fun	fun	NOUN
easat-10064	285	36	in	in	ADP
easat-10064	285	37	the	the	DET
easat-10064	285	38	philippines	philippine	NOUN
easat-10064	285	39	"	"	PUNCT
easat-10064	285	40	brand	brand	NOUN
easat-10064	285	41	across	across	ADP
easat-10064	285	42	diverse	diverse	ADJ
easat-10064	285	43	digital	digital	ADJ
easat-10064	285	44	touchpoints	touchpoint	NOUN
easat-10064	285	45	.	.	PUNCT
easat-10064	286	1	promoting	promote	VERB
easat-10064	286	2	attractions	attraction	NOUN
easat-10064	286	3	.	.	PUNCT
easat-10064	287	1	opinion	opinion	NOUN
easat-10064	287	2	analysis	analysis	NOUN
easat-10064	287	3	shows	show	VERB
easat-10064	287	4	practical	practical	ADJ
easat-10064	287	5	concerns	concern	NOUN
easat-10064	287	6	dominate	dominate	VERB
easat-10064	287	7	sentiment	sentiment	NOUN
easat-10064	287	8	formation	formation	NOUN
easat-10064	287	9	on	on	ADP
easat-10064	287	10	these	these	DET
easat-10064	287	11	platforms	platform	NOUN
easat-10064	287	12	.	.	PUNCT
easat-10064	288	1	transparency	transparency	NOUN
easat-10064	288	2	:	:	PUNCT
easat-10064	288	3	the	the	DET
easat-10064	288	4	authors	author	NOUN
easat-10064	288	5	confirm	confirm	VERB
easat-10064	288	6	that	that	SCONJ
easat-10064	288	7	the	the	DET
easat-10064	288	8	manuscript	manuscript	NOUN
easat-10064	288	9	is	be	AUX
easat-10064	288	10	an	an	DET
easat-10064	288	11	honest	honest	ADJ
easat-10064	288	12	,	,	PUNCT
easat-10064	288	13	accurate	accurate	ADJ
easat-10064	288	14	,	,	PUNCT
easat-10064	288	15	and	and	CCONJ
easat-10064	288	16	transparent	transparent	ADJ
easat-10064	288	17	account	account	NOUN
easat-10064	288	18	of	of	ADP
easat-10064	288	19	the	the	DET
easat-10064	288	20	study	study	NOUN
easat-10064	288	21	;	;	PUNCT
easat-10064	288	22	that	that	SCONJ
easat-10064	288	23	no	no	DET
easat-10064	288	24	vital	vital	ADJ
easat-10064	288	25	features	feature	NOUN
easat-10064	288	26	of	of	ADP
easat-10064	288	27	the	the	DET
easat-10064	288	28	study	study	NOUN
easat-10064	288	29	have	have	AUX
easat-10064	288	30	been	be	AUX
easat-10064	288	31	omitted	omit	VERB
easat-10064	288	32	;	;	PUNCT
easat-10064	288	33	and	and	CCONJ
easat-10064	288	34	that	that	SCONJ
easat-10064	288	35	any	any	DET
easat-10064	288	36	discrepancies	discrepancy	NOUN
easat-10064	288	37	from	from	ADP
easat-10064	288	38	the	the	DET
easat-10064	288	39	study	study	NOUN
easat-10064	288	40	as	as	SCONJ
easat-10064	288	41	planned	plan	VERB
easat-10064	288	42	have	have	AUX
easat-10064	288	43	been	be	AUX
easat-10064	288	44	explained	explain	VERB
easat-10064	288	45	.	.	PUNCT
easat-10064	289	1	this	this	DET
easat-10064	289	2	study	study	NOUN
easat-10064	289	3	followed	follow	VERB
easat-10064	289	4	all	all	DET
easat-10064	289	5	ethical	ethical	ADJ
easat-10064	289	6	practices	practice	NOUN
easat-10064	289	7	during	during	ADP
easat-10064	289	8	writing	writing	NOUN
easat-10064	289	9	.	.	PUNCT
easat-10064	290	1	copyright	copyright	NOUN
easat-10064	290	2	:	:	PUNCT
easat-10064	290	3	©	©	PROPN
easat-10064	290	4	2025	2025	NUM
easat-10064	290	5	by	by	ADP
easat-10064	290	6	the	the	DET
easat-10064	290	7	authors	author	NOUN
easat-10064	290	8	.	.	PUNCT
easat-10064	291	1	this	this	DET
easat-10064	291	2	open	open	ADJ
easat-10064	291	3	-	-	PUNCT
easat-10064	291	4	access	access	NOUN
easat-10064	291	5	article	article	NOUN
easat-10064	291	6	is	be	AUX
easat-10064	291	7	distributed	distribute	VERB
easat-10064	291	8	under	under	ADP
easat-10064	291	9	the	the	DET
easat-10064	291	10	terms	term	NOUN
easat-10064	291	11	and	and	CCONJ
easat-10064	291	12	conditions	condition	NOUN
easat-10064	291	13	of	of	ADP
easat-10064	291	14	the	the	DET
easat-10064	291	15	creative	creative	ADJ
easat-10064	291	16	commons	common	NOUN
easat-10064	291	17	attribution	attribution	NOUN
easat-10064	291	18	(	(	PUNCT
easat-10064	291	19	cc	cc	NOUN
easat-10064	291	20	by	by	ADP
easat-10064	291	21	)	)	PUNCT
easat-10064	291	22	license	license	NOUN
easat-10064	291	23	(	(	PUNCT
easat-10064	291	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10064	291	25	)	)	PUNCT
easat-10064	291	26	.	.	PUNCT
easat-10064	292	1	references	reference	NOUN
easat-10064	292	2	[	[	X
easat-10064	292	3	1	1	X
easat-10064	292	4	]	]	PUNCT
easat-10064	292	5	d.	d.	PROPN
easat-10064	292	6	buhalis	buhalis	PROPN
easat-10064	292	7	and	and	CCONJ
easat-10064	292	8	a.	a.	PROPN
easat-10064	292	9	amaranggana	amaranggana	PROPN
easat-10064	292	10	,	,	PUNCT
easat-10064	292	11	"	"	PUNCT
easat-10064	292	12	smart	smart	ADJ
easat-10064	292	13	tourism	tourism	NOUN
easat-10064	292	14	destinations	destination	NOUN
easat-10064	292	15	enhancing	enhance	VERB
easat-10064	292	16	tourism	tourism	NOUN
easat-10064	292	17	experience	experience	NOUN
easat-10064	292	18	through	through	ADP
easat-10064	292	19	personalisation	personalisation	NOUN
easat-10064	292	20	of	of	ADP
easat-10064	292	21	services	service	NOUN
easat-10064	292	22	,	,	PUNCT
easat-10064	292	23	"	"	PUNCT
easat-10064	292	24	in	in	ADP
easat-10064	292	25	information	information	NOUN
easat-10064	292	26	and	and	CCONJ
easat-10064	292	27	communication	communication	NOUN
easat-10064	292	28	technologies	technology	NOUN
easat-10064	292	29	in	in	ADP
easat-10064	292	30	tourism	tourism	NOUN
easat-10064	292	31	2015	2015	NUM
easat-10064	292	32	:	:	PUNCT
easat-10064	292	33	proceedings	proceeding	NOUN
easat-10064	292	34	of	of	ADP
easat-10064	292	35	the	the	DET
easat-10064	292	36	international	international	ADJ
easat-10064	292	37	conference	conference	NOUN
easat-10064	292	38	in	in	ADP
easat-10064	292	39	lugano	lugano	PROPN
easat-10064	292	40	,	,	PUNCT
easat-10064	292	41	switzerland	switzerland	PROPN
easat-10064	292	42	,	,	PUNCT
easat-10064	292	43	february	february	PROPN
easat-10064	292	44	3	3	NUM
easat-10064	292	45	-	-	SYM
easat-10064	292	46	6	6	NUM
easat-10064	292	47	,	,	PUNCT
easat-10064	292	48	2015	2015	NUM
easat-10064	292	49	(	(	PUNCT
easat-10064	292	50	pp	pp	ADJ
easat-10064	292	51	.	.	PUNCT
easat-10064	293	1	377	377	NUM
easat-10064	293	2	-	-	NUM
easat-10064	293	3	389	389	NUM
easat-10064	293	4	)	)	PUNCT
easat-10064	293	5	.	.	PUNCT
easat-10064	294	1	cham	cham	PROPN
easat-10064	294	2	:	:	PUNCT
easat-10064	294	3	springer	springer	NOUN
easat-10064	294	4	international	international	ADJ
easat-10064	294	5	publishing	publishing	NOUN
easat-10064	294	6	,	,	PUNCT
easat-10064	294	7	2014	2014	NUM
easat-10064	294	8	.	.	PUNCT
easat-10064	295	1	[	[	X
easat-10064	295	2	2	2	NUM
easat-10064	295	3	]	]	PUNCT
easat-10064	295	4	i.	i.	PROPN
easat-10064	295	5	erkan	erkan	PROPN
easat-10064	295	6	and	and	CCONJ
easat-10064	295	7	c.	c.	PROPN
easat-10064	295	8	evans	evans	PROPN
easat-10064	295	9	,	,	PUNCT
easat-10064	295	10	"	"	PUNCT
easat-10064	295	11	the	the	DET
easat-10064	295	12	influence	influence	NOUN
easat-10064	295	13	of	of	ADP
easat-10064	295	14	ewom	ewom	NOUN
easat-10064	295	15	in	in	ADP
easat-10064	295	16	social	social	ADJ
easat-10064	295	17	media	medium	NOUN
easat-10064	295	18	on	on	ADP
easat-10064	295	19	consumers	consumer	NOUN
easat-10064	295	20	’	'	PUNCT
easat-10064	295	21	purchase	purchase	NOUN
easat-10064	295	22	intentions	intention	NOUN
easat-10064	295	23	:	:	PUNCT
easat-10064	295	24	an	an	DET
easat-10064	295	25	extended	extended	ADJ
easat-10064	295	26	approach	approach	NOUN
easat-10064	295	27	to	to	ADP
easat-10064	295	28	information	information	NOUN
easat-10064	295	29	adoption	adoption	NOUN
easat-10064	295	30	,	,	PUNCT
easat-10064	295	31	"	"	PUNCT
easat-10064	295	32	computers	computer	NOUN
easat-10064	295	33	in	in	ADP
easat-10064	295	34	human	human	ADJ
easat-10064	295	35	behavior	behavior	NOUN
easat-10064	295	36	,	,	PUNCT
easat-10064	295	37	vol	vol	NOUN
easat-10064	295	38	.	.	PROPN
easat-10064	295	39	61	61	NUM
easat-10064	295	40	,	,	PUNCT
easat-10064	295	41	pp	pp	ADJ
easat-10064	295	42	.	.	PUNCT
easat-10064	296	1	47	47	NUM
easat-10064	296	2	-	-	SYM
easat-10064	296	3	55	55	NUM
easat-10064	296	4	,	,	PUNCT
easat-10064	296	5	2016	2016	NUM
easat-10064	296	6	.	.	PUNCT
easat-10064	297	1	https://doi.org/10.1016/j.chb.2016.03.003	https://doi.org/10.1016/j.chb.2016.03.003	PROPN
easat-10064	298	1	[	[	X
easat-10064	298	2	3	3	NUM
easat-10064	298	3	]	]	X
easat-10064	298	4	we	we	PRON
easat-10064	298	5	are	be	AUX
easat-10064	298	6	social	social	ADJ
easat-10064	298	7	&	&	CCONJ
easat-10064	298	8	kepios	kepio	NOUN
easat-10064	298	9	,	,	PUNCT
easat-10064	298	10	"	"	PUNCT
easat-10064	298	11	digital	digital	ADJ
easat-10064	298	12	2023	2023	NUM
easat-10064	298	13	philippines	philippine	NOUN
easat-10064	298	14	report	report	NOUN
easat-10064	298	15	:	:	PUNCT
easat-10064	298	16	digital	digital	ADJ
easat-10064	298	17	,	,	PUNCT
easat-10064	298	18	social	social	ADJ
easat-10064	298	19	media	medium	NOUN
easat-10064	298	20	and	and	CCONJ
easat-10064	298	21	mobile	mobile	ADJ
easat-10064	298	22	usage	usage	NOUN
easat-10064	298	23	statistics	statistic	NOUN
easat-10064	298	24	,	,	PUNCT
easat-10064	298	25	"	"	PUNCT
easat-10064	298	26	2023	2023	NUM
easat-10064	298	27	.	.	PUNCT
easat-10064	299	1	https://www.wearesocial.com/digital-2023-philippines	https://www.wearesocial.com/digital-2023-philippine	NOUN
easat-10064	299	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10064	299	3	https://doi.org/10.1016/j.chb.2016.03.003	https://doi.org/10.1016/j.chb.2016.03.003	PROPN
easat-10064	299	4	https://www.wearesocial.com/digital-2023-philippines	https://www.wearesocial.com/digital-2023-philippines	PROPN
easat-10064	299	5	1197	1197	NUM
easat-10064	299	6	edelweiss	edelweiss	PROPN
easat-10064	299	7	applied	apply	VERB
easat-10064	299	8	science	science	NOUN
easat-10064	299	9	and	and	CCONJ
easat-10064	299	10	technology	technology	NOUN
easat-10064	299	11	issn	issn	PROPN
easat-10064	299	12	:	:	PUNCT
easat-10064	299	13	2576	2576	NUM
easat-10064	299	14	-	-	SYM
easat-10064	299	15	8484	8484	NUM
easat-10064	299	16	vol	vol	NOUN
easat-10064	299	17	.	.	PROPN
easat-10064	300	1	9	9	NUM
easat-10064	300	2	,	,	PUNCT
easat-10064	300	3	no	no	INTJ
easat-10064	300	4	.	.	NOUN
easat-10064	300	5	9	9	NUM
easat-10064	300	6	:	:	SYM
easat-10064	300	7	1178	1178	NUM
easat-10064	300	8	-	-	SYM
easat-10064	300	9	1198	1198	NUM
easat-10064	300	10	,	,	PUNCT
easat-10064	300	11	2025	2025	NUM
easat-10064	300	12	doi	doi	NOUN
easat-10064	300	13	:	:	PUNCT
easat-10064	300	14	10.55214/2576	10.55214/2576	NUM
easat-10064	300	15	-	-	SYM
easat-10064	300	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	301	1	©	©	ADP
easat-10064	301	2	2025	2025	NUM
easat-10064	301	3	by	by	ADP
easat-10064	301	4	the	the	DET
easat-10064	301	5	authors	author	NOUN
easat-10064	301	6	;	;	PUNCT
easat-10064	301	7	licensee	licensee	PROPN
easat-10064	301	8	learning	learning	NOUN
easat-10064	301	9	gate	gate	NOUN
easat-10064	302	1	[	[	X
easat-10064	302	2	4	4	NUM
easat-10064	302	3	]	]	X
easat-10064	302	4	philippine	philippine	ADJ
easat-10064	302	5	statistics	statistic	NOUN
easat-10064	302	6	authority	authority	NOUN
easat-10064	302	7	,	,	PUNCT
easat-10064	302	8	tourism	tourism	NOUN
easat-10064	302	9	contributes	contribute	VERB
easat-10064	302	10	6.2	6.2	NUM
easat-10064	302	11	percent	percent	NOUN
easat-10064	302	12	to	to	ADP
easat-10064	302	13	gdp	gdp	NOUN
easat-10064	302	14	in	in	ADP
easat-10064	302	15	2022	2022	NUM
easat-10064	302	16	.	.	PUNCT
easat-10064	303	1	quezon	quezon	PROPN
easat-10064	303	2	city	city	PROPN
easat-10064	303	3	,	,	PUNCT
easat-10064	303	4	philippines	philippine	NOUN
easat-10064	303	5	:	:	PUNCT
easat-10064	303	6	philippine	philippine	ADJ
easat-10064	303	7	statistics	statistic	NOUN
easat-10064	303	8	authority	authority	NOUN
easat-10064	303	9	,	,	PUNCT
easat-10064	303	10	2023	2023	NUM
easat-10064	303	11	.	.	PUNCT
easat-10064	304	1	[	[	X
easat-10064	304	2	5	5	NUM
easat-10064	304	3	]	]	X
easat-10064	304	4	department	department	NOUN
easat-10064	304	5	of	of	ADP
easat-10064	304	6	tourism	tourism	NOUN
easat-10064	304	7	philippines	philippine	NOUN
easat-10064	304	8	,	,	PUNCT
easat-10064	304	9	digital	digital	ADJ
easat-10064	304	10	tourism	tourism	NOUN
easat-10064	304	11	marketing	marketing	NOUN
easat-10064	304	12	study	study	NOUN
easat-10064	304	13	2023	2023	NUM
easat-10064	304	14	.	.	PUNCT
easat-10064	305	1	manila	manila	PROPN
easat-10064	305	2	:	:	PUNCT
easat-10064	305	3	dot	dot	NOUN
easat-10064	305	4	research	research	NOUN
easat-10064	305	5	division	division	NOUN
easat-10064	305	6	,	,	PUNCT
easat-10064	305	7	2023	2023	NUM
easat-10064	305	8	.	.	PUNCT
easat-10064	306	1	[	[	X
easat-10064	306	2	6	6	NUM
easat-10064	306	3	]	]	PUNCT
easat-10064	306	4	r.	r.	PROPN
easat-10064	306	5	tulfo	tulfo	PROPN
easat-10064	306	6	jr	jr	PROPN
easat-10064	306	7	,	,	PUNCT
easat-10064	306	8	"	"	PUNCT
easat-10064	306	9	love	love	VERB
easat-10064	306	10	the	the	DET
easat-10064	306	11	philippines	philippine	NOUN
easat-10064	306	12	:	:	PUNCT
easat-10064	306	13	new	new	ADJ
easat-10064	306	14	tourism	tourism	NOUN
easat-10064	306	15	campaign	campaign	NOUN
easat-10064	306	16	launch	launch	NOUN
easat-10064	306	17	.	.	PUNCT
easat-10064	306	18	"	"	PUNCT
easat-10064	307	1	manila	manila	PROPN
easat-10064	307	2	:	:	PUNCT
easat-10064	307	3	department	department	NOUN
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easat-10064	307	5	tourism	tourism	NOUN
easat-10064	307	6	press	press	NOUN
easat-10064	307	7	release	release	NOUN
easat-10064	307	8	,	,	PUNCT
easat-10064	307	9	2022	2022	NUM
easat-10064	307	10	.	.	PUNCT
easat-10064	308	1	[	[	X
easat-10064	308	2	7	7	X
easat-10064	308	3	]	]	X
easat-10064	308	4	tiktok	tiktok	NOUN
easat-10064	308	5	for	for	ADP
easat-10064	308	6	business	business	NOUN
easat-10064	308	7	,	,	PUNCT
easat-10064	308	8	travel	travel	NOUN
easat-10064	308	9	industry	industry	NOUN
easat-10064	308	10	insights	insight	NOUN
easat-10064	308	11	:	:	PUNCT
easat-10064	308	12	southeast	southeast	PROPN
easat-10064	308	13	asia	asia	PROPN
easat-10064	308	14	market	market	NOUN
easat-10064	308	15	report	report	NOUN
easat-10064	308	16	.	.	PUNCT
easat-10064	309	1	singapore	singapore	PROPN
easat-10064	309	2	:	:	PUNCT
easat-10064	309	3	tiktok	tiktok	PROPN
easat-10064	309	4	inc	inc	PROPN
easat-10064	309	5	,	,	PUNCT
easat-10064	309	6	2023	2023	NUM
easat-10064	309	7	.	.	PUNCT
easat-10064	310	1	[	[	X
easat-10064	310	2	8	8	NUM
easat-10064	310	3	]	]	X
easat-10064	310	4	l.	l.	PROPN
easat-10064	310	5	google	google	PROPN
easat-10064	310	6	,	,	PUNCT
easat-10064	310	7	tourism	tourism	NOUN
easat-10064	310	8	recovery	recovery	NOUN
easat-10064	310	9	and	and	CCONJ
easat-10064	310	10	digital	digital	ADJ
easat-10064	310	11	behavior	behavior	NOUN
easat-10064	310	12	trends	trend	NOUN
easat-10064	310	13	.	.	PUNCT
easat-10064	311	1	mountain	mountain	NOUN
easat-10064	311	2	view	view	NOUN
easat-10064	311	3	,	,	PUNCT
easat-10064	311	4	ca	can	AUX
easat-10064	311	5	:	:	PUNCT
easat-10064	311	6	google	google	PROPN
easat-10064	311	7	llc	llc	PROPN
easat-10064	311	8	,	,	PUNCT
easat-10064	311	9	2023	2023	NUM
easat-10064	311	10	.	.	PUNCT
easat-10064	312	1	[	[	X
easat-10064	312	2	9	9	NUM
easat-10064	312	3	]	]	X
easat-10064	312	4	philippine	philippine	ADJ
easat-10064	312	5	department	department	PROPN
easat-10064	312	6	of	of	ADP
easat-10064	312	7	environment	environment	NOUN
easat-10064	312	8	and	and	CCONJ
easat-10064	312	9	natural	natural	ADJ
easat-10064	312	10	resources	resource	NOUN
easat-10064	312	11	,	,	PUNCT
easat-10064	312	12	biodiversity	biodiversity	NOUN
easat-10064	312	13	and	and	CCONJ
easat-10064	312	14	geographic	geographic	ADJ
easat-10064	312	15	profile	profile	NOUN
easat-10064	312	16	.	.	PUNCT
easat-10064	313	1	manila	manila	PROPN
easat-10064	313	2	:	:	PUNCT
easat-10064	313	3	denr	denr	PROPN
easat-10064	313	4	,	,	PUNCT
easat-10064	313	5	2022	2022	NUM
easat-10064	313	6	.	.	PUNCT
easat-10064	314	1	[	[	X
easat-10064	314	2	10	10	NUM
easat-10064	314	3	]	]	X
easat-10064	314	4	a.	a.	NOUN
easat-10064	314	5	m.	m.	PROPN
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easat-10064	314	8	j.	j.	PROPN
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easat-10064	314	12	,	,	PUNCT
easat-10064	314	13	"	"	PUNCT
easat-10064	314	14	motivations	motivation	NOUN
easat-10064	314	15	for	for	ADP
easat-10064	314	16	sharing	share	VERB
easat-10064	314	17	tourism	tourism	NOUN
easat-10064	314	18	experiences	experience	NOUN
easat-10064	314	19	through	through	ADP
easat-10064	314	20	social	social	ADJ
easat-10064	314	21	media	medium	NOUN
easat-10064	314	22	,	,	PUNCT
easat-10064	314	23	"	"	PUNCT
easat-10064	314	24	tourism	tourism	NOUN
easat-10064	314	25	management	management	NOUN
easat-10064	314	26	,	,	PUNCT
easat-10064	314	27	vol	vol	NOUN
easat-10064	314	28	.	.	PROPN
easat-10064	315	1	43	43	NUM
easat-10064	315	2	,	,	PUNCT
easat-10064	315	3	pp	pp	ADJ
easat-10064	315	4	.	.	PUNCT
easat-10064	316	1	46	46	NUM
easat-10064	316	2	-	-	SYM
easat-10064	316	3	54	54	NUM
easat-10064	316	4	,	,	PUNCT
easat-10064	316	5	2014	2014	NUM
easat-10064	316	6	.	.	PUNCT
easat-10064	317	1	https://doi.org/10.1016/j.tourman.2014.01.012	https://doi.org/10.1016/j.tourman.2014.01.012	PROPN
easat-10064	318	1	[	[	X
easat-10064	318	2	11	11	NUM
easat-10064	318	3	]	]	PUNCT
easat-10064	318	4	z.	z.	PROPN
easat-10064	318	5	z.	z.	PROPN
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easat-10064	318	7	,	,	PUNCT
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easat-10064	318	9	benckendorff	benckendorff	NOUN
easat-10064	318	10	,	,	PUNCT
easat-10064	318	11	and	and	CCONJ
easat-10064	318	12	u.	u.	PROPN
easat-10064	318	13	gretzel	gretzel	PROPN
easat-10064	318	14	,	,	PUNCT
easat-10064	318	15	"	"	PUNCT
easat-10064	318	16	online	online	ADJ
easat-10064	318	17	tourist	tourist	NOUN
easat-10064	318	18	information	information	NOUN
easat-10064	318	19	search	search	NOUN
easat-10064	318	20	strategies	strategy	NOUN
easat-10064	318	21	,	,	PUNCT
easat-10064	318	22	"	"	PUNCT
easat-10064	318	23	tourism	tourism	NOUN
easat-10064	318	24	management	management	NOUN
easat-10064	318	25	perspectives	perspective	NOUN
easat-10064	318	26	,	,	PUNCT
easat-10064	318	27	vol	vol	NOUN
easat-10064	318	28	.	.	PROPN
easat-10064	318	29	48	48	NUM
easat-10064	318	30	,	,	PUNCT
easat-10064	318	31	p.	p.	NOUN
easat-10064	318	32	101140	101140	NUM
easat-10064	318	33	,	,	PUNCT
easat-10064	318	34	2023	2023	NUM
easat-10064	318	35	.	.	PUNCT
easat-10064	319	1	https://doi.org/10.1016/j.tmp.2023.101140	https://doi.org/10.1016/j.tmp.2023.101140	PROPN
easat-10064	320	1	[	[	X
easat-10064	320	2	12	12	NUM
easat-10064	320	3	]	]	PUNCT
easat-10064	320	4	a.	a.	NOUN
easat-10064	320	5	inversini	inversini	PROPN
easat-10064	320	6	and	and	CCONJ
easat-10064	320	7	l.	l.	PROPN
easat-10064	320	8	masiero	masiero	PROPN
easat-10064	320	9	,	,	PUNCT
easat-10064	320	10	"	"	PUNCT
easat-10064	320	11	selling	sell	VERB
easat-10064	320	12	rooms	room	NOUN
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easat-10064	320	14	:	:	PUNCT
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easat-10064	320	20	and	and	CCONJ
easat-10064	320	21	online	online	ADJ
easat-10064	320	22	travel	travel	NOUN
easat-10064	320	23	agents	agent	NOUN
easat-10064	320	24	,	,	PUNCT
easat-10064	320	25	"	"	PUNCT
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easat-10064	320	29	contemporary	contemporary	PROPN
easat-10064	320	30	hospitality	hospitality	PROPN
easat-10064	320	31	management	management	NOUN
easat-10064	320	32	,	,	PUNCT
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easat-10064	320	34	.	.	PROPN
easat-10064	320	35	26	26	NUM
easat-10064	320	36	,	,	PUNCT
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easat-10064	320	38	.	.	NOUN
easat-10064	320	39	2	2	NUM
easat-10064	320	40	,	,	PUNCT
easat-10064	320	41	pp	pp	ADJ
easat-10064	320	42	.	.	PUNCT
easat-10064	320	43	272	272	NUM
easat-10064	320	44	-	-	SYM
easat-10064	320	45	292	292	NUM
easat-10064	320	46	,	,	PUNCT
easat-10064	320	47	2014	2014	NUM
easat-10064	320	48	.	.	PUNCT
easat-10064	321	1	https://doi.org/10.1108/ijchm03-2013-0140	https://doi.org/10.1108/ijchm03-2013-0140	ADJ
easat-10064	321	2	[	[	X
easat-10064	321	3	13	13	NUM
easat-10064	321	4	]	]	PUNCT
easat-10064	321	5	m.	m.	NOUN
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easat-10064	321	7	,	,	PUNCT
easat-10064	321	8	e.	e.	PROPN
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easat-10064	321	10	,	,	PUNCT
easat-10064	321	11	and	and	CCONJ
easat-10064	321	12	u.	u.	PROPN
easat-10064	321	13	gretzel	gretzel	ADJ
easat-10064	321	14	,	,	PUNCT
easat-10064	321	15	social	social	ADJ
easat-10064	321	16	media	medium	NOUN
easat-10064	321	17	in	in	ADP
easat-10064	321	18	travel	travel	NOUN
easat-10064	321	19	,	,	PUNCT
easat-10064	321	20	tourism	tourism	NOUN
easat-10064	321	21	and	and	CCONJ
easat-10064	321	22	hospitality	hospitality	NOUN
easat-10064	321	23	:	:	PUNCT
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easat-10064	321	25	,	,	PUNCT
easat-10064	321	26	practice	practice	NOUN
easat-10064	321	27	and	and	CCONJ
easat-10064	321	28	cases	case	NOUN
easat-10064	321	29	.	.	PUNCT
easat-10064	322	1	farnham	farnham	PROPN
easat-10064	322	2	:	:	PUNCT
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easat-10064	322	5	,	,	PUNCT
easat-10064	322	6	2012	2012	NUM
easat-10064	322	7	.	.	PUNCT
easat-10064	323	1	[	[	X
easat-10064	323	2	14	14	NUM
easat-10064	323	3	]	]	X
easat-10064	323	4	u.	u.	PROPN
easat-10064	323	5	gretzel	gretzel	PROPN
easat-10064	323	6	,	,	PUNCT
easat-10064	323	7	"	"	PUNCT
easat-10064	323	8	intelligent	intelligent	ADJ
easat-10064	323	9	systems	system	NOUN
easat-10064	323	10	in	in	ADP
easat-10064	323	11	tourism	tourism	NOUN
easat-10064	323	12	:	:	PUNCT
easat-10064	323	13	a	a	DET
easat-10064	323	14	social	social	ADJ
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easat-10064	323	16	perspective	perspective	NOUN
easat-10064	323	17	,	,	PUNCT
easat-10064	323	18	"	"	PUNCT
easat-10064	323	19	annals	annals	NOUN
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easat-10064	323	21	tourism	tourism	NOUN
easat-10064	323	22	research	research	NOUN
easat-10064	323	23	,	,	PUNCT
easat-10064	323	24	vol	vol	NOUN
easat-10064	323	25	.	.	PROPN
easat-10064	323	26	38	38	NUM
easat-10064	323	27	,	,	PUNCT
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easat-10064	323	29	.	.	NOUN
easat-10064	323	30	3	3	NUM
easat-10064	323	31	,	,	PUNCT
easat-10064	323	32	pp	pp	ADJ
easat-10064	323	33	.	.	PUNCT
easat-10064	324	1	757	757	PROPN
easat-10064	324	2	-	-	SYM
easat-10064	324	3	779	779	NUM
easat-10064	324	4	,	,	PUNCT
easat-10064	324	5	2011	2011	NUM
easat-10064	324	6	.	.	PUNCT
easat-10064	325	1	https://doi.org/10.1016/j.annals.2011.04.014	https://doi.org/10.1016/j.annals.2011.04.014	PUNCT
easat-10064	326	1	[	[	X
easat-10064	326	2	15	15	NUM
easat-10064	326	3	]	]	X
easat-10064	326	4	u.	u.	PROPN
easat-10064	326	5	gretzel	gretzel	PROPN
easat-10064	326	6	and	and	CCONJ
easat-10064	326	7	k.	k.	PROPN
easat-10064	326	8	h.	h.	PROPN
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easat-10064	326	10	,	,	PUNCT
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easat-10064	326	12	use	use	NOUN
easat-10064	326	13	and	and	CCONJ
easat-10064	326	14	impact	impact	NOUN
easat-10064	326	15	of	of	ADP
easat-10064	326	16	online	online	ADJ
easat-10064	326	17	travel	travel	NOUN
easat-10064	326	18	reviews	review	NOUN
easat-10064	326	19	.	.	PUNCT
easat-10064	327	1	information	information	NOUN
easat-10064	327	2	and	and	CCONJ
easat-10064	327	3	communication	communication	NOUN
easat-10064	327	4	technologies	technology	NOUN
easat-10064	327	5	in	in	ADP
easat-10064	327	6	tourism	tourism	NOUN
easat-10064	327	7	2008	2008	NUM
easat-10064	327	8	.	.	PUNCT
easat-10064	327	9	"	"	PUNCT
easat-10064	328	1	vienna	vienna	NOUN
easat-10064	328	2	:	:	PUNCT
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easat-10064	328	4	,	,	PUNCT
easat-10064	328	5	2008	2008	NUM
easat-10064	328	6	.	.	PUNCT
easat-10064	329	1	[	[	X
easat-10064	329	2	16	16	NUM
easat-10064	329	3	]	]	PUNCT
easat-10064	329	4	z.	z.	PROPN
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easat-10064	329	6	and	and	CCONJ
easat-10064	329	7	u.	u.	PROPN
easat-10064	329	8	gretzel	gretzel	PROPN
easat-10064	329	9	,	,	PUNCT
easat-10064	329	10	"	"	PUNCT
easat-10064	329	11	role	role	NOUN
easat-10064	329	12	of	of	ADP
easat-10064	329	13	social	social	ADJ
easat-10064	329	14	media	medium	NOUN
easat-10064	329	15	in	in	ADP
easat-10064	329	16	online	online	ADJ
easat-10064	329	17	travel	travel	NOUN
easat-10064	329	18	information	information	NOUN
easat-10064	329	19	search	search	NOUN
easat-10064	329	20	,	,	PUNCT
easat-10064	329	21	"	"	PUNCT
easat-10064	329	22	tourism	tourism	NOUN
easat-10064	329	23	management	management	NOUN
easat-10064	329	24	,	,	PUNCT
easat-10064	329	25	vol	vol	NOUN
easat-10064	329	26	.	.	PROPN
easat-10064	329	27	31	31	NUM
easat-10064	329	28	,	,	PUNCT
easat-10064	329	29	no	no	INTJ
easat-10064	329	30	.	.	NOUN
easat-10064	329	31	2	2	NUM
easat-10064	329	32	,	,	PUNCT
easat-10064	329	33	pp	pp	ADJ
easat-10064	329	34	.	.	PUNCT
easat-10064	330	1	179	179	NUM
easat-10064	330	2	-	-	SYM
easat-10064	330	3	188	188	NUM
easat-10064	330	4	,	,	PUNCT
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easat-10064	330	6	.	.	PUNCT
easat-10064	331	1	https://doi.org/10.1016/j.tourman.2009.02.016	https://doi.org/10.1016/j.tourman.2009.02.016	PROPN
easat-10064	332	1	[	[	X
easat-10064	332	2	17	17	NUM
easat-10064	332	3	]	]	PUNCT
easat-10064	332	4	a.	a.	NOUN
easat-10064	332	5	tham	tham	PROPN
easat-10064	332	6	,	,	PUNCT
easat-10064	332	7	g.	g.	PROPN
easat-10064	332	8	croy	croy	PROPN
easat-10064	332	9	,	,	PUNCT
easat-10064	332	10	and	and	CCONJ
easat-10064	332	11	j.	j.	PROPN
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easat-10064	332	13	,	,	PUNCT
easat-10064	332	14	"	"	PUNCT
easat-10064	332	15	social	social	ADJ
easat-10064	332	16	media	medium	NOUN
easat-10064	332	17	in	in	ADP
easat-10064	332	18	destination	destination	NOUN
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easat-10064	332	20	:	:	PUNCT
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easat-10064	332	23	word	word	NOUN
easat-10064	332	24	-	-	PUNCT
easat-10064	332	25	of	of	ADP
easat-10064	332	26	-	-	PUNCT
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easat-10064	332	28	dimensions	dimension	NOUN
easat-10064	332	29	,	,	PUNCT
easat-10064	332	30	"	"	PUNCT
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easat-10064	332	40	30	30	NUM
easat-10064	332	41	,	,	PUNCT
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easat-10064	332	44	1	1	NUM
easat-10064	332	45	-	-	SYM
easat-10064	332	46	2	2	NUM
easat-10064	332	47	,	,	PUNCT
easat-10064	332	48	pp	pp	ADJ
easat-10064	332	49	.	.	PUNCT
easat-10064	333	1	144	144	NUM
easat-10064	333	2	-	-	SYM
easat-10064	333	3	155	155	NUM
easat-10064	333	4	,	,	PUNCT
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easat-10064	333	6	.	.	PUNCT
easat-10064	334	1	https://doi.org/10.1080/10548408.2013.751272	https://doi.org/10.1080/10548408.2013.751272	X
easat-10064	335	1	[	[	X
easat-10064	335	2	18	18	NUM
easat-10064	335	3	]	]	X
easat-10064	335	4	s.	s.	PROPN
easat-10064	335	5	blanco	blanco	PROPN
easat-10064	335	6	-	-	PUNCT
easat-10064	335	7	moreno	moreno	PROPN
easat-10064	335	8	,	,	PUNCT
easat-10064	335	9	a.	a.	PROPN
easat-10064	335	10	m.	m.	PROPN
easat-10064	335	11	gonzález	gonzález	PROPN
easat-10064	335	12	-	-	PUNCT
easat-10064	335	13	fernández	fernández	PROPN
easat-10064	335	14	,	,	PUNCT
easat-10064	335	15	p.	p.	PROPN
easat-10064	335	16	a.	a.	PROPN
easat-10064	335	17	munoz	munoz	PROPN
easat-10064	335	18	-	-	PUNCT
easat-10064	335	19	gallego	gallego	NOUN
easat-10064	335	20	,	,	PUNCT
easat-10064	335	21	and	and	CCONJ
easat-10064	335	22	l.	l.	PROPN
easat-10064	335	23	v.	v.	PROPN
easat-10064	335	24	casaló	casaló	PROPN
easat-10064	335	25	,	,	PUNCT
easat-10064	335	26	"	"	PUNCT
easat-10064	335	27	understanding	understand	VERB
easat-10064	335	28	engagement	engagement	NOUN
easat-10064	335	29	with	with	ADP
easat-10064	335	30	instagram	instagram	PROPN
easat-10064	335	31	posts	post	NOUN
easat-10064	335	32	about	about	ADP
easat-10064	335	33	tourism	tourism	NOUN
easat-10064	335	34	destinations	destination	NOUN
easat-10064	335	35	,	,	PUNCT
easat-10064	335	36	"	"	PUNCT
easat-10064	335	37	journal	journal	NOUN
easat-10064	335	38	of	of	ADP
easat-10064	335	39	destination	destination	NOUN
easat-10064	335	40	marketing	marketing	NOUN
easat-10064	335	41	&	&	CCONJ
easat-10064	335	42	management	management	NOUN
easat-10064	335	43	,	,	PUNCT
easat-10064	335	44	vol	vol	NOUN
easat-10064	335	45	.	.	PROPN
easat-10064	335	46	34	34	NUM
easat-10064	335	47	,	,	PUNCT
easat-10064	335	48	p.	p.	NOUN
easat-10064	335	49	100948	100948	NUM
easat-10064	335	50	,	,	PUNCT
easat-10064	335	51	2024	2024	NUM
easat-10064	335	52	.	.	PUNCT
easat-10064	336	1	https://doi.org/10.1016/j.jdmm.2024.100948	https://doi.org/10.1016/j.jdmm.2024.100948	NOUN
easat-10064	336	2	[	[	X
easat-10064	336	3	19	19	NUM
easat-10064	336	4	]	]	PUNCT
easat-10064	336	5	m.	m.	NOUN
easat-10064	336	6	n.	n.	PROPN
easat-10064	336	7	fatanti	fatanti	PROPN
easat-10064	336	8	and	and	CCONJ
easat-10064	336	9	i.	i.	PROPN
easat-10064	336	10	w.	w.	PROPN
easat-10064	336	11	suyadnya	suyadnya	PROPN
easat-10064	336	12	,	,	PUNCT
easat-10064	336	13	"	"	PUNCT
easat-10064	336	14	beyond	beyond	ADP
easat-10064	336	15	user	user	NOUN
easat-10064	336	16	gaze	gaze	NOUN
easat-10064	336	17	:	:	PUNCT
easat-10064	336	18	how	how	SCONJ
easat-10064	336	19	instagram	instagram	PROPN
easat-10064	336	20	creates	create	VERB
easat-10064	336	21	tourism	tourism	NOUN
easat-10064	336	22	destination	destination	NOUN
easat-10064	336	23	brand	brand	NOUN
easat-10064	336	24	?	?	PUNCT
easat-10064	336	25	,	,	PUNCT
easat-10064	336	26	"	"	PUNCT
easat-10064	336	27	procediasocial	procediasocial	ADJ
easat-10064	336	28	and	and	CCONJ
easat-10064	336	29	behavioral	behavioral	ADJ
easat-10064	336	30	sciences	science	NOUN
easat-10064	336	31	,	,	PUNCT
easat-10064	336	32	vol	vol	NOUN
easat-10064	336	33	.	.	NOUN
easat-10064	336	34	211	211	NUM
easat-10064	336	35	,	,	PUNCT
easat-10064	336	36	pp	pp	ADJ
easat-10064	336	37	.	.	PUNCT
easat-10064	337	1	1089	1089	NUM
easat-10064	337	2	-	-	SYM
easat-10064	337	3	1095	1095	NUM
easat-10064	337	4	,	,	PUNCT
easat-10064	337	5	2015	2015	NUM
easat-10064	337	6	.	.	PUNCT
easat-10064	338	1	https://doi.org/10.1016/j.sbspro.2015.11.145	https://doi.org/10.1016/j.sbspro.2015.11.145	PROPN
easat-10064	338	2	[	[	X
easat-10064	338	3	20	20	NUM
easat-10064	338	4	]	]	X
easat-10064	338	5	d.	d.	PROPN
easat-10064	338	6	leung	leung	PROPN
easat-10064	338	7	,	,	PUNCT
easat-10064	338	8	r.	r.	PROPN
easat-10064	338	9	law	law	PROPN
easat-10064	338	10	,	,	PUNCT
easat-10064	338	11	h.	h.	PROPN
easat-10064	338	12	van	van	PROPN
easat-10064	338	13	hoof	hoof	NOUN
easat-10064	338	14	,	,	PUNCT
easat-10064	338	15	and	and	CCONJ
easat-10064	338	16	d.	d.	PROPN
easat-10064	338	17	buhalis	buhalis	PROPN
easat-10064	338	18	,	,	PUNCT
easat-10064	338	19	"	"	PUNCT
easat-10064	338	20	social	social	ADJ
easat-10064	338	21	media	medium	NOUN
easat-10064	338	22	in	in	ADP
easat-10064	338	23	tourism	tourism	NOUN
easat-10064	338	24	and	and	CCONJ
easat-10064	338	25	hospitality	hospitality	NOUN
easat-10064	338	26	:	:	PUNCT
easat-10064	338	27	a	a	DET
easat-10064	338	28	literature	literature	NOUN
easat-10064	338	29	review	review	NOUN
easat-10064	338	30	,	,	PUNCT
easat-10064	338	31	"	"	PUNCT
easat-10064	338	32	journal	journal	NOUN
easat-10064	338	33	of	of	ADP
easat-10064	338	34	travel	travel	PROPN
easat-10064	338	35	&	&	CCONJ
easat-10064	338	36	tourism	tourism	NOUN
easat-10064	338	37	marketing	marketing	NOUN
easat-10064	338	38	,	,	PUNCT
easat-10064	338	39	vol	vol	NOUN
easat-10064	338	40	.	.	PROPN
easat-10064	338	41	30	30	NUM
easat-10064	338	42	,	,	PUNCT
easat-10064	338	43	no	no	INTJ
easat-10064	338	44	.	.	NOUN
easat-10064	338	45	1	1	NUM
easat-10064	338	46	-	-	SYM
easat-10064	338	47	2	2	NUM
easat-10064	338	48	,	,	PUNCT
easat-10064	338	49	pp	pp	ADJ
easat-10064	338	50	.	.	PUNCT
easat-10064	339	1	3	3	NUM
easat-10064	339	2	-	-	SYM
easat-10064	339	3	22	22	NUM
easat-10064	339	4	,	,	PUNCT
easat-10064	339	5	2013	2013	NUM
easat-10064	339	6	.	.	PUNCT
easat-10064	339	7	https://doi.org/10.1080/10548408.2013.750919	https://doi.org/10.1080/10548408.2013.750919	PROPN
easat-10064	340	1	[	[	X
easat-10064	340	2	21	21	NUM
easat-10064	340	3	]	]	PUNCT
easat-10064	340	4	a.	a.	NOUN
easat-10064	340	5	wongkitrungrueng	wongkitrungrueng	PROPN
easat-10064	340	6	and	and	CCONJ
easat-10064	340	7	n.	n.	PROPN
easat-10064	340	8	assarut	assarut	NOUN
easat-10064	340	9	,	,	PUNCT
easat-10064	340	10	"	"	PUNCT
easat-10064	340	11	the	the	DET
easat-10064	340	12	role	role	NOUN
easat-10064	340	13	of	of	ADP
easat-10064	340	14	live	live	ADJ
easat-10064	340	15	streaming	streaming	NOUN
easat-10064	340	16	in	in	ADP
easat-10064	340	17	building	build	VERB
easat-10064	340	18	consumer	consumer	NOUN
easat-10064	340	19	trust	trust	NOUN
easat-10064	340	20	and	and	CCONJ
easat-10064	340	21	engagement	engagement	NOUN
easat-10064	340	22	with	with	ADP
easat-10064	340	23	social	social	ADJ
easat-10064	340	24	commerce	commerce	NOUN
easat-10064	340	25	sellers	seller	NOUN
easat-10064	340	26	,	,	PUNCT
easat-10064	340	27	"	"	PUNCT
easat-10064	340	28	journal	journal	NOUN
easat-10064	340	29	of	of	ADP
easat-10064	340	30	business	business	NOUN
easat-10064	340	31	research	research	NOUN
easat-10064	340	32	,	,	PUNCT
easat-10064	340	33	vol	vol	NOUN
easat-10064	340	34	.	.	PROPN
easat-10064	340	35	117	117	NUM
easat-10064	340	36	,	,	PUNCT
easat-10064	340	37	pp	pp	ADJ
easat-10064	340	38	.	.	PUNCT
easat-10064	341	1	543	543	NUM
easat-10064	341	2	-	-	SYM
easat-10064	341	3	556	556	NUM
easat-10064	341	4	,	,	PUNCT
easat-10064	341	5	2020	2020	NUM
easat-10064	341	6	.	.	PUNCT
easat-10064	342	1	https://doi.org/10.1016/j.jbusres.2018.08.032	https://doi.org/10.1016/j.jbusres.2018.08.032	PROPN
easat-10064	343	1	[	[	X
easat-10064	343	2	22	22	NUM
easat-10064	343	3	]	]	X
easat-10064	343	4	f.	f.	PROPN
easat-10064	343	5	j.	j.	PROPN
easat-10064	343	6	miranda	miranda	PROPN
easat-10064	343	7	,	,	PUNCT
easat-10064	343	8	a.	a.	NOUN
easat-10064	343	9	rubio	rubio	NOUN
easat-10064	343	10	,	,	PUNCT
easat-10064	343	11	a.	a.	NOUN
easat-10064	343	12	chamorro	chamorro	PROPN
easat-10064	343	13	,	,	PUNCT
easat-10064	343	14	and	and	CCONJ
easat-10064	343	15	f.	f.	PROPN
easat-10064	343	16	j.	j.	PROPN
easat-10064	343	17	correia	correia	PROPN
easat-10064	343	18	,	,	PUNCT
easat-10064	343	19	"	"	PUNCT
easat-10064	343	20	what	what	PRON
easat-10064	343	21	influences	influence	VERB
easat-10064	343	22	generation	generation	NOUN
easat-10064	344	1	z	z	NOUN
easat-10064	344	2	’s	’s	ADJ
easat-10064	344	3	decision	decision	NOUN
easat-10064	344	4	making	making	NOUN
easat-10064	344	5	in	in	ADP
easat-10064	344	6	tourism	tourism	NOUN
easat-10064	344	7	?	?	PUNCT
easat-10064	345	1	tiktok	tiktok	ADJ
easat-10064	345	2	versus	versus	ADP
easat-10064	345	3	traditional	traditional	ADJ
easat-10064	345	4	media	medium	NOUN
easat-10064	345	5	,	,	PUNCT
easat-10064	345	6	"	"	PUNCT
easat-10064	345	7	journal	journal	NOUN
easat-10064	345	8	of	of	ADP
easat-10064	345	9	hospitality	hospitality	NOUN
easat-10064	345	10	and	and	CCONJ
easat-10064	345	11	tourism	tourism	NOUN
easat-10064	345	12	technology	technology	NOUN
easat-10064	345	13	,	,	PUNCT
easat-10064	345	14	vol	vol	NOUN
easat-10064	345	15	.	.	PROPN
easat-10064	345	16	13	13	NUM
easat-10064	345	17	,	,	PUNCT
easat-10064	345	18	no	no	INTJ
easat-10064	345	19	.	.	NOUN
easat-10064	345	20	4	4	NUM
easat-10064	345	21	,	,	PUNCT
easat-10064	345	22	p.	p.	NOUN
easat-10064	345	23	560‑576	560‑576	NUM
easat-10064	345	24	,	,	PUNCT
easat-10064	345	25	2022	2022	NUM
easat-10064	345	26	.	.	PUNCT
easat-10064	346	1	[	[	X
easat-10064	346	2	23	23	NUM
easat-10064	346	3	]	]	PUNCT
easat-10064	346	4	i.	i.	PROPN
easat-10064	346	5	p.	p.	PROPN
easat-10064	346	6	tussyadiah	tussyadiah	PROPN
easat-10064	346	7	and	and	CCONJ
easat-10064	346	8	d.	d.	PROPN
easat-10064	346	9	r.	r.	PROPN
easat-10064	346	10	fesenmaier	fesenmaier	PROPN
easat-10064	346	11	,	,	PUNCT
easat-10064	346	12	"	"	PUNCT
easat-10064	346	13	marketing	marketing	NOUN
easat-10064	346	14	places	place	NOUN
easat-10064	346	15	through	through	ADP
easat-10064	346	16	first‑person	first‑person	PROPN
easat-10064	346	17	stories	story	NOUN
easat-10064	346	18	—	—	PUNCT
easat-10064	346	19	an	an	DET
easat-10064	346	20	analysis	analysis	NOUN
easat-10064	346	21	of	of	ADP
easat-10064	346	22	pennsylvania	pennsylvania	PROPN
easat-10064	346	23	roadtripper	roadtripper	PROPN
easat-10064	346	24	blog	blog	PROPN
easat-10064	346	25	,	,	PUNCT
easat-10064	346	26	"	"	PUNCT
easat-10064	346	27	journal	journal	NOUN
easat-10064	346	28	of	of	ADP
easat-10064	346	29	travel	travel	PROPN
easat-10064	346	30	&	&	CCONJ
easat-10064	346	31	tourism	tourism	NOUN
easat-10064	346	32	marketing	marketing	NOUN
easat-10064	346	33	,	,	PUNCT
easat-10064	346	34	vol	vol	NOUN
easat-10064	346	35	.	.	PROPN
easat-10064	346	36	25	25	NUM
easat-10064	346	37	,	,	PUNCT
easat-10064	346	38	no	no	INTJ
easat-10064	346	39	.	.	NOUN
easat-10064	346	40	3	3	NUM
easat-10064	346	41	-	-	SYM
easat-10064	346	42	4	4	NUM
easat-10064	346	43	,	,	PUNCT
easat-10064	346	44	pp	pp	ADJ
easat-10064	346	45	.	.	PUNCT
easat-10064	347	1	299	299	NUM
easat-10064	347	2	-	-	SYM
easat-10064	347	3	311	311	NUM
easat-10064	347	4	,	,	PUNCT
easat-10064	347	5	2008	2008	NUM
easat-10064	347	6	.	.	PUNCT
easat-10064	348	1	https://doi.org/10.1080/10548400802508358	https://doi.org/10.1080/10548400802508358	NOUN
easat-10064	349	1	[	[	X
easat-10064	349	2	24	24	NUM
easat-10064	349	3	]	]	PUNCT
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easat-10064	349	5	p.	p.	PROPN
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easat-10064	349	8	d.	d.	PROPN
easat-10064	349	9	r.	r.	PROPN
easat-10064	349	10	fesenmaier	fesenmaier	PROPN
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easat-10064	349	12	"	"	PUNCT
easat-10064	349	13	mediating	mediate	VERB
easat-10064	349	14	tourist	tourist	NOUN
easat-10064	349	15	experiences	experience	NOUN
easat-10064	349	16	:	:	PUNCT
easat-10064	349	17	access	access	NOUN
easat-10064	349	18	to	to	ADP
easat-10064	349	19	places	place	NOUN
easat-10064	349	20	via	via	ADP
easat-10064	349	21	shared	share	VERB
easat-10064	349	22	videos	video	NOUN
easat-10064	349	23	,	,	PUNCT
easat-10064	349	24	"	"	PUNCT
easat-10064	349	25	annals	annals	NOUN
easat-10064	349	26	of	of	ADP
easat-10064	349	27	tourism	tourism	NOUN
easat-10064	349	28	research	research	NOUN
easat-10064	349	29	,	,	PUNCT
easat-10064	349	30	vol	vol	NOUN
easat-10064	349	31	.	.	PROPN
easat-10064	350	1	36	36	NUM
easat-10064	350	2	,	,	PUNCT
easat-10064	350	3	no	no	INTJ
easat-10064	350	4	.	.	NOUN
easat-10064	350	5	1	1	NUM
easat-10064	350	6	,	,	PUNCT
easat-10064	350	7	pp	pp	ADJ
easat-10064	350	8	.	.	PUNCT
easat-10064	351	1	24	24	NUM
easat-10064	351	2	-	-	SYM
easat-10064	351	3	40	40	NUM
easat-10064	351	4	,	,	PUNCT
easat-10064	351	5	2009	2009	NUM
easat-10064	351	6	.	.	PUNCT
easat-10064	352	1	https://doi.org/10.1016/j.annals.2008.10.001	https://doi.org/10.1016/j.annals.2008.10.001	NOUN
easat-10064	353	1	[	[	X
easat-10064	353	2	25	25	NUM
easat-10064	353	3	]	]	PUNCT
easat-10064	353	4	j.	j.	PROPN
easat-10064	353	5	y.	y.	PROPN
easat-10064	353	6	chung	chung	PROPN
easat-10064	353	7	and	and	CCONJ
easat-10064	353	8	d.	d.	PROPN
easat-10064	353	9	buhalis	buhalis	PROPN
easat-10064	353	10	,	,	PUNCT
easat-10064	353	11	"	"	PUNCT
easat-10064	353	12	information	information	NOUN
easat-10064	353	13	needs	need	VERB
easat-10064	353	14	in	in	ADP
easat-10064	353	15	online	online	ADJ
easat-10064	353	16	social	social	ADJ
easat-10064	353	17	networks	network	NOUN
easat-10064	353	18	,	,	PUNCT
easat-10064	353	19	"	"	PUNCT
easat-10064	353	20	information	information	NOUN
easat-10064	353	21	technology	technology	NOUN
easat-10064	353	22	&	&	CCONJ
easat-10064	353	23	tourism	tourism	NOUN
easat-10064	353	24	,	,	PUNCT
easat-10064	353	25	vol	vol	NOUN
easat-10064	353	26	.	.	PROPN
easat-10064	354	1	10	10	NUM
easat-10064	354	2	,	,	PUNCT
easat-10064	354	3	no	no	INTJ
easat-10064	354	4	.	.	NOUN
easat-10064	354	5	4	4	NUM
easat-10064	354	6	,	,	PUNCT
easat-10064	354	7	pp	pp	ADJ
easat-10064	354	8	.	.	PUNCT
easat-10064	355	1	267	267	NUM
easat-10064	355	2	-	-	SYM
easat-10064	355	3	281	281	NUM
easat-10064	355	4	,	,	PUNCT
easat-10064	355	5	2008	2008	NUM
easat-10064	355	6	.	.	PUNCT
easat-10064	356	1	https://doi.org/10.3727/109830508788403123	https://doi.org/10.3727/109830508788403123	PROPN
easat-10064	357	1	[	[	X
easat-10064	357	2	26	26	NUM
easat-10064	357	3	]	]	X
easat-10064	357	4	d.	d.	PROPN
easat-10064	357	5	maccannell	maccannell	PROPN
easat-10064	357	6	,	,	PUNCT
easat-10064	357	7	the	the	DET
easat-10064	357	8	tourist	tourist	NOUN
easat-10064	357	9	:	:	PUNCT
easat-10064	357	10	a	a	DET
easat-10064	357	11	new	new	ADJ
easat-10064	357	12	theory	theory	NOUN
easat-10064	357	13	of	of	ADP
easat-10064	357	14	the	the	DET
easat-10064	357	15	leisure	leisure	NOUN
easat-10064	357	16	class	class	NOUN
easat-10064	357	17	.	.	PUNCT
easat-10064	358	1	berkeley	berkeley	PROPN
easat-10064	358	2	:	:	PUNCT
easat-10064	358	3	university	university	PROPN
easat-10064	358	4	of	of	ADP
easat-10064	358	5	california	california	PROPN
easat-10064	358	6	press	press	PROPN
easat-10064	358	7	,	,	PUNCT
easat-10064	358	8	1976	1976	NUM
easat-10064	358	9	.	.	PUNCT
easat-10064	359	1	[	[	X
easat-10064	359	2	27	27	NUM
easat-10064	359	3	]	]	PUNCT
easat-10064	359	4	z.	z.	PROPN
easat-10064	359	5	wang	wang	PROPN
easat-10064	359	6	,	,	PUNCT
easat-10064	359	7	h.	h.	PROPN
easat-10064	359	8	zhao	zhao	PROPN
easat-10064	359	9	,	,	PUNCT
easat-10064	359	10	and	and	CCONJ
easat-10064	359	11	j.	j.	PROPN
easat-10064	359	12	xu	xu	PROPN
easat-10064	359	13	,	,	PUNCT
easat-10064	359	14	"	"	PUNCT
easat-10064	359	15	perceived	perceive	VERB
easat-10064	359	16	tourism	tourism	NOUN
easat-10064	359	17	authenticity	authenticity	NOUN
easat-10064	359	18	on	on	ADP
easat-10064	359	19	social	social	ADJ
easat-10064	359	20	media	medium	NOUN
easat-10064	359	21	:	:	PUNCT
easat-10064	359	22	the	the	DET
easat-10064	359	23	consistency	consistency	NOUN
easat-10064	359	24	of	of	ADP
easat-10064	359	25	ethnic	ethnic	ADJ
easat-10064	359	26	destination	destination	NOUN
easat-10064	359	27	endorsers	endorser	NOUN
easat-10064	359	28	,	,	PUNCT
easat-10064	359	29	"	"	PUNCT
easat-10064	359	30	tourism	tourism	NOUN
easat-10064	359	31	management	management	NOUN
easat-10064	359	32	perspectives	perspective	NOUN
easat-10064	359	33	,	,	PUNCT
easat-10064	359	34	vol	vol	NOUN
easat-10064	359	35	.	.	PROPN
easat-10064	359	36	49	49	NUM
easat-10064	359	37	,	,	PUNCT
easat-10064	359	38	p.	p.	NOUN
easat-10064	359	39	101066	101066	NUM
easat-10064	359	40	,	,	PUNCT
easat-10064	359	41	2023	2023	NUM
easat-10064	359	42	.	.	PUNCT
easat-10064	360	1	[	[	X
easat-10064	360	2	28	28	NUM
easat-10064	360	3	]	]	X
easat-10064	360	4	m.	m.	NOUN
easat-10064	360	5	mkono	mkono	PROPN
easat-10064	360	6	and	and	CCONJ
easat-10064	360	7	k.	k.	PROPN
easat-10064	360	8	markwell	markwell	PROPN
easat-10064	360	9	,	,	PUNCT
easat-10064	360	10	"	"	PUNCT
easat-10064	360	11	the	the	DET
easat-10064	360	12	application	application	NOUN
easat-10064	360	13	of	of	ADP
easat-10064	360	14	netnography	netnography	NOUN
easat-10064	360	15	in	in	ADP
easat-10064	360	16	tourism	tourism	NOUN
easat-10064	360	17	studies	study	NOUN
easat-10064	360	18	,	,	PUNCT
easat-10064	360	19	"	"	PUNCT
easat-10064	360	20	annals	annals	NOUN
easat-10064	360	21	of	of	ADP
easat-10064	360	22	tourism	tourism	NOUN
easat-10064	360	23	research	research	NOUN
easat-10064	360	24	,	,	PUNCT
easat-10064	360	25	vol	vol	NOUN
easat-10064	360	26	.	.	PROPN
easat-10064	360	27	48	48	NUM
easat-10064	360	28	,	,	PUNCT
easat-10064	360	29	pp	pp	ADJ
easat-10064	360	30	.	.	PUNCT
easat-10064	361	1	289	289	NUM
easat-10064	361	2	-	-	SYM
easat-10064	361	3	291	291	NUM
easat-10064	361	4	,	,	PUNCT
easat-10064	361	5	2014	2014	NUM
easat-10064	361	6	.	.	PUNCT
easat-10064	362	1	https://doi.org/10.1016/j.annals.2014.07.005	https://doi.org/10.1016/j.annals.2014.07.005	X
easat-10064	363	1	[	[	PUNCT
easat-10064	363	2	29	29	NUM
easat-10064	363	3	]	]	PUNCT
easat-10064	363	4	j.	j.	PROPN
easat-10064	363	5	k.	k.	PROPN
easat-10064	363	6	ayeh	ayeh	PROPN
easat-10064	363	7	,	,	PUNCT
easat-10064	363	8	n.	n.	PROPN
easat-10064	363	9	au	au	PROPN
easat-10064	363	10	,	,	PUNCT
easat-10064	363	11	and	and	CCONJ
easat-10064	363	12	r.	r.	PROPN
easat-10064	363	13	law	law	PROPN
easat-10064	363	14	,	,	PUNCT
easat-10064	363	15	"	"	PUNCT
easat-10064	363	16	“	"	PUNCT
easat-10064	363	17	do	do	AUX
easat-10064	363	18	we	we	PRON
easat-10064	363	19	believe	believe	VERB
easat-10064	363	20	in	in	ADP
easat-10064	363	21	tripadvisor	tripadvisor	NOUN
easat-10064	363	22	?	?	PUNCT
easat-10064	363	23	”	"	PUNCT
easat-10064	363	24	examining	examine	VERB
easat-10064	363	25	credibility	credibility	NOUN
easat-10064	363	26	perceptions	perception	NOUN
easat-10064	363	27	and	and	CCONJ
easat-10064	363	28	online	online	ADJ
easat-10064	363	29	travelers	traveler	NOUN
easat-10064	363	30	’	'	PUNCT
easat-10064	363	31	attitude	attitude	NOUN
easat-10064	363	32	toward	toward	ADP
easat-10064	363	33	using	use	VERB
easat-10064	363	34	user	user	NOUN
easat-10064	363	35	-	-	PUNCT
easat-10064	363	36	generated	generate	VERB
easat-10064	363	37	content	content	NOUN
easat-10064	363	38	,	,	PUNCT
easat-10064	363	39	"	"	PUNCT
easat-10064	363	40	journal	journal	NOUN
easat-10064	363	41	of	of	ADP
easat-10064	363	42	travel	travel	NOUN
easat-10064	363	43	research	research	NOUN
easat-10064	363	44	,	,	PUNCT
easat-10064	363	45	vol	vol	NOUN
easat-10064	363	46	.	.	PROPN
easat-10064	364	1	52	52	NUM
easat-10064	364	2	,	,	PUNCT
easat-10064	364	3	no	no	INTJ
easat-10064	364	4	.	.	NOUN
easat-10064	364	5	4	4	NUM
easat-10064	364	6	,	,	PUNCT
easat-10064	364	7	pp	pp	ADJ
easat-10064	364	8	.	.	PUNCT
easat-10064	365	1	437	437	NUM
easat-10064	365	2	-	-	SYM
easat-10064	365	3	452	452	NUM
easat-10064	365	4	,	,	PUNCT
easat-10064	365	5	2013	2013	NUM
easat-10064	365	6	.	.	PUNCT
easat-10064	366	1	https://doi.org/10.1177/0047287512475217	https://doi.org/10.1177/0047287512475217	X
easat-10064	367	1	[	[	X
easat-10064	367	2	30	30	NUM
easat-10064	367	3	]	]	PUNCT
easat-10064	367	4	j.	j.	PROPN
easat-10064	367	5	k.	k.	PROPN
easat-10064	367	6	ayeh	ayeh	PROPN
easat-10064	367	7	,	,	PUNCT
easat-10064	367	8	n.	n.	PROPN
easat-10064	367	9	au	au	PROPN
easat-10064	367	10	,	,	PUNCT
easat-10064	367	11	and	and	CCONJ
easat-10064	367	12	r.	r.	PROPN
easat-10064	367	13	law	law	PROPN
easat-10064	367	14	,	,	PUNCT
easat-10064	367	15	"	"	PUNCT
easat-10064	367	16	predicting	predict	VERB
easat-10064	367	17	the	the	DET
easat-10064	367	18	intention	intention	NOUN
easat-10064	367	19	to	to	PART
easat-10064	367	20	use	use	VERB
easat-10064	367	21	consumer	consumer	NOUN
easat-10064	367	22	-	-	PUNCT
easat-10064	367	23	generated	generate	VERB
easat-10064	367	24	media	medium	NOUN
easat-10064	367	25	for	for	ADP
easat-10064	367	26	travel	travel	NOUN
easat-10064	367	27	planning	planning	NOUN
easat-10064	367	28	,	,	PUNCT
easat-10064	367	29	"	"	PUNCT
easat-10064	367	30	tourism	tourism	NOUN
easat-10064	367	31	management	management	NOUN
easat-10064	367	32	,	,	PUNCT
easat-10064	367	33	vol	vol	NOUN
easat-10064	367	34	.	.	PROPN
easat-10064	367	35	35	35	NUM
easat-10064	367	36	,	,	PUNCT
easat-10064	367	37	pp	pp	ADJ
easat-10064	367	38	.	.	PUNCT
easat-10064	368	1	132	132	NUM
easat-10064	368	2	-	-	SYM
easat-10064	368	3	143	143	NUM
easat-10064	368	4	,	,	PUNCT
easat-10064	368	5	2013	2013	NUM
easat-10064	368	6	.	.	PUNCT
easat-10064	369	1	https://doi.org/10.1016/j.tourman.2012.06.010	https://doi.org/10.1016/j.tourman.2012.06.010	NOUN
easat-10064	369	2	[	[	X
easat-10064	369	3	31	31	NUM
easat-10064	369	4	]	]	X
easat-10064	369	5	n.	n.	PROPN
easat-10064	369	6	a.	a.	PROPN
easat-10064	369	7	polymeri	polymeri	PROPN
easat-10064	369	8	,	,	PUNCT
easat-10064	369	9	l.	l.	PROPN
easat-10064	369	10	m.	m.	PROPN
easat-10064	369	11	ruiz	ruiz	PROPN
easat-10064	369	12	,	,	PUNCT
easat-10064	369	13	and	and	CCONJ
easat-10064	369	14	j.	j.	PROPN
easat-10064	369	15	t.	t.	PROPN
easat-10064	369	16	o.	o.	PROPN
easat-10064	369	17	de	de	PROPN
easat-10064	369	18	la	la	PROPN
easat-10064	369	19	cruz	cruz	PROPN
easat-10064	369	20	,	,	PUNCT
easat-10064	369	21	"	"	PUNCT
easat-10064	369	22	smart	smart	ADJ
easat-10064	369	23	tourism	tourism	NOUN
easat-10064	369	24	in	in	ADP
easat-10064	369	25	action	action	NOUN
easat-10064	369	26	:	:	PUNCT
easat-10064	369	27	how	how	SCONJ
easat-10064	369	28	dmos	dmos	ADJ
easat-10064	369	29	use	use	VERB
easat-10064	369	30	visuals	visual	NOUN
easat-10064	369	31	on	on	ADP
easat-10064	369	32	social	social	ADJ
easat-10064	369	33	media	medium	NOUN
easat-10064	369	34	to	to	PART
easat-10064	369	35	shape	shape	VERB
easat-10064	369	36	mexican	mexican	ADJ
easat-10064	369	37	destination	destination	NOUN
easat-10064	369	38	marketing	marketing	NOUN
easat-10064	369	39	,	,	PUNCT
easat-10064	369	40	"	"	PUNCT
easat-10064	369	41	investigaciones	investigacione	NOUN
easat-10064	369	42	turísticas	turísticas	NOUN
easat-10064	369	43	,	,	PUNCT
easat-10064	369	44	vol	vol	NOUN
easat-10064	369	45	.	.	PROPN
easat-10064	369	46	30	30	NUM
easat-10064	369	47	,	,	PUNCT
easat-10064	369	48	pp	pp	ADJ
easat-10064	369	49	.	.	PUNCT
easat-10064	370	1	138	138	NUM
easat-10064	370	2	-	-	SYM
easat-10064	370	3	163	163	NUM
easat-10064	370	4	,	,	PUNCT
easat-10064	370	5	2025	2025	NUM
easat-10064	370	6	.	.	PUNCT
easat-10064	371	1	https://doi.org/10.1016/j.tourman.2014.01.012	https://doi.org/10.1016/j.tourman.2014.01.012	PROPN
easat-10064	371	2	https://doi.org/10.1016/j.tmp.2023.101140	https://doi.org/10.1016/j.tmp.2023.101140	PROPN
easat-10064	372	1	https://doi.org/10.1108/ijchm-03-2013-0140	https://doi.org/10.1108/ijchm-03-2013-0140	PROPN
easat-10064	372	2	https://doi.org/10.1108/ijchm-03-2013-0140	https://doi.org/10.1108/ijchm-03-2013-0140	PROPN
easat-10064	372	3	https://doi.org/10.1016/j.annals.2011.04.014	https://doi.org/10.1016/j.annals.2011.04.014	PROPN
easat-10064	372	4	https://doi.org/10.1016/j.tourman.2009.02.016	https://doi.org/10.1016/j.tourman.2009.02.016	PROPN
easat-10064	372	5	https://doi.org/10.1080/10548408.2013.751272	https://doi.org/10.1080/10548408.2013.751272	PROPN
easat-10064	372	6	https://doi.org/10.1016/j.jdmm.2024.100948	https://doi.org/10.1016/j.jdmm.2024.100948	PROPN
easat-10064	372	7	https://doi.org/10.1016/j.sbspro.2015.11.145	https://doi.org/10.1016/j.sbspro.2015.11.145	PROPN
easat-10064	372	8	https://doi.org/10.1080/10548408.2013.750919	https://doi.org/10.1080/10548408.2013.750919	PROPN
easat-10064	372	9	https://doi.org/10.1016/j.jbusres.2018.08.032	https://doi.org/10.1016/j.jbusres.2018.08.032	PROPN
easat-10064	372	10	https://doi.org/10.1080/10548400802508358	https://doi.org/10.1080/10548400802508358	NOUN
easat-10064	372	11	https://doi.org/10.1016/j.annals.2008.10.001	https://doi.org/10.1016/j.annals.2008.10.001	PROPN
easat-10064	372	12	https://doi.org/10.3727/109830508788403123	https://doi.org/10.3727/109830508788403123	PROPN
easat-10064	372	13	https://doi.org/10.1016/j.annals.2014.07.005	https://doi.org/10.1016/j.annals.2014.07.005	VERB
easat-10064	372	14	https://doi.org/10.1177/0047287512475217	https://doi.org/10.1177/0047287512475217	X
easat-10064	372	15	https://doi.org/10.1016/j.tourman.2012.06.010	https://doi.org/10.1016/j.tourman.2012.06.010	PROPN
easat-10064	372	16	1198	1198	NUM
easat-10064	372	17	edelweiss	edelweiss	PROPN
easat-10064	372	18	applied	apply	VERB
easat-10064	372	19	science	science	NOUN
easat-10064	372	20	and	and	CCONJ
easat-10064	372	21	technology	technology	NOUN
easat-10064	372	22	issn	issn	PROPN
easat-10064	372	23	:	:	PUNCT
easat-10064	372	24	2576	2576	NUM
easat-10064	372	25	-	-	SYM
easat-10064	372	26	8484	8484	NUM
easat-10064	372	27	vol	vol	NOUN
easat-10064	372	28	.	.	PROPN
easat-10064	373	1	9	9	NUM
easat-10064	373	2	,	,	PUNCT
easat-10064	373	3	no	no	INTJ
easat-10064	373	4	.	.	NOUN
easat-10064	373	5	9	9	NUM
easat-10064	373	6	:	:	SYM
easat-10064	373	7	1178	1178	NUM
easat-10064	373	8	-	-	SYM
easat-10064	373	9	1198	1198	NUM
easat-10064	373	10	,	,	PUNCT
easat-10064	373	11	2025	2025	NUM
easat-10064	373	12	doi	doi	NOUN
easat-10064	373	13	:	:	PUNCT
easat-10064	373	14	10.55214/2576	10.55214/2576	NUM
easat-10064	373	15	-	-	SYM
easat-10064	373	16	8484.v9i9.10064	8484.v9i9.10064	NOUN
easat-10064	374	1	©	©	ADP
easat-10064	374	2	2025	2025	NUM
easat-10064	374	3	by	by	ADP
easat-10064	374	4	the	the	DET
easat-10064	374	5	authors	author	NOUN
easat-10064	374	6	;	;	PUNCT
easat-10064	374	7	licensee	licensee	PROPN
easat-10064	374	8	learning	learning	NOUN
easat-10064	374	9	gate	gate	NOUN
easat-10064	375	1	[	[	X
easat-10064	375	2	32	32	NUM
easat-10064	375	3	]	]	PUNCT
easat-10064	375	4	a.	a.	NOUN
easat-10064	375	5	m.	m.	PROPN
easat-10064	375	6	kaplan	kaplan	PROPN
easat-10064	375	7	and	and	CCONJ
easat-10064	375	8	m.	m.	NOUN
easat-10064	375	9	haenlein	haenlein	ADV
easat-10064	375	10	,	,	PUNCT
easat-10064	375	11	"	"	PUNCT
easat-10064	375	12	users	user	NOUN
easat-10064	375	13	of	of	ADP
easat-10064	375	14	the	the	DET
easat-10064	375	15	world	world	NOUN
easat-10064	375	16	,	,	PUNCT
easat-10064	375	17	unite	unite	NOUN
easat-10064	375	18	!	!	PUNCT
easat-10064	376	1	the	the	DET
easat-10064	376	2	challenges	challenge	NOUN
easat-10064	376	3	and	and	CCONJ
easat-10064	376	4	opportunities	opportunity	NOUN
easat-10064	376	5	of	of	ADP
easat-10064	376	6	social	social	ADJ
easat-10064	376	7	media	medium	NOUN
easat-10064	376	8	,	,	PUNCT
easat-10064	376	9	"	"	PUNCT
easat-10064	376	10	business	business	NOUN
easat-10064	376	11	horizons	horizon	NOUN
easat-10064	376	12	,	,	PUNCT
easat-10064	376	13	vol	vol	NOUN
easat-10064	376	14	.	.	PROPN
easat-10064	376	15	53	53	NUM
easat-10064	376	16	,	,	PUNCT
easat-10064	376	17	no	no	INTJ
easat-10064	376	18	.	.	NOUN
easat-10064	376	19	1	1	NUM
easat-10064	376	20	,	,	PUNCT
easat-10064	376	21	pp	pp	ADJ
easat-10064	376	22	.	.	PUNCT
easat-10064	377	1	59	59	NUM
easat-10064	377	2	-	-	SYM
easat-10064	377	3	68	68	NUM
easat-10064	377	4	,	,	PUNCT
easat-10064	377	5	2010	2010	NUM
easat-10064	377	6	.	.	PUNCT
easat-10064	378	1	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	NOUN
easat-10064	378	2	[	[	X
easat-10064	378	3	33	33	NUM
easat-10064	378	4	]	]	PUNCT
easat-10064	378	5	s.	s.	PROPN
easat-10064	378	6	hays	hays	PROPN
easat-10064	378	7	,	,	PUNCT
easat-10064	378	8	s.	s.	PROPN
easat-10064	378	9	j.	j.	PROPN
easat-10064	378	10	page	page	PROPN
easat-10064	378	11	,	,	PUNCT
easat-10064	378	12	and	and	CCONJ
easat-10064	378	13	d.	d.	PROPN
easat-10064	378	14	buhalis	buhalis	PROPN
easat-10064	378	15	,	,	PUNCT
easat-10064	378	16	"	"	PUNCT
easat-10064	378	17	social	social	ADJ
easat-10064	378	18	media	medium	NOUN
easat-10064	378	19	as	as	ADP
easat-10064	378	20	a	a	DET
easat-10064	378	21	destination	destination	NOUN
easat-10064	378	22	marketing	marketing	NOUN
easat-10064	378	23	tool	tool	NOUN
easat-10064	378	24	:	:	PUNCT
easat-10064	378	25	its	its	PRON
easat-10064	378	26	use	use	NOUN
easat-10064	378	27	by	by	ADP
easat-10064	378	28	national	national	ADJ
easat-10064	378	29	tourism	tourism	NOUN
easat-10064	378	30	organisations	organisation	NOUN
easat-10064	378	31	,	,	PUNCT
easat-10064	378	32	"	"	PUNCT
easat-10064	378	33	current	current	ADJ
easat-10064	378	34	issues	issue	NOUN
easat-10064	378	35	in	in	ADP
easat-10064	378	36	tourism	tourism	NOUN
easat-10064	378	37	,	,	PUNCT
easat-10064	378	38	vol	vol	NOUN
easat-10064	378	39	.	.	PROPN
easat-10064	379	1	16	16	NUM
easat-10064	379	2	,	,	PUNCT
easat-10064	379	3	no	no	INTJ
easat-10064	379	4	.	.	NOUN
easat-10064	379	5	3	3	NUM
easat-10064	379	6	,	,	PUNCT
easat-10064	379	7	pp	pp	ADJ
easat-10064	379	8	.	.	PUNCT
easat-10064	380	1	211	211	NUM
easat-10064	380	2	-	-	SYM
easat-10064	380	3	239	239	NUM
easat-10064	380	4	,	,	PUNCT
easat-10064	380	5	2013	2013	NUM
easat-10064	380	6	.	.	PUNCT
easat-10064	381	1	https://doi.org/10.1080/13683500.2012.662215	https://doi.org/10.1080/13683500.2012.662215	PUNCT
easat-10064	382	1	[	[	X
easat-10064	382	2	34	34	NUM
easat-10064	382	3	]	]	PUNCT
easat-10064	382	4	k.	k.	PROPN
easat-10064	382	5	l.	l.	PROPN
easat-10064	382	6	xie	xie	PROPN
easat-10064	382	7	,	,	PUNCT
easat-10064	382	8	z.	z.	PROPN
easat-10064	382	9	zhang	zhang	PROPN
easat-10064	382	10	,	,	PUNCT
easat-10064	382	11	and	and	CCONJ
easat-10064	382	12	z.	z.	PROPN
easat-10064	382	13	zhang	zhang	PROPN
easat-10064	382	14	,	,	PUNCT
easat-10064	382	15	"	"	PUNCT
easat-10064	382	16	the	the	DET
easat-10064	382	17	business	business	NOUN
easat-10064	382	18	value	value	NOUN
easat-10064	382	19	of	of	ADP
easat-10064	382	20	online	online	ADJ
easat-10064	382	21	consumer	consumer	NOUN
easat-10064	382	22	reviews	review	NOUN
easat-10064	382	23	and	and	CCONJ
easat-10064	382	24	management	management	NOUN
easat-10064	382	25	response	response	NOUN
easat-10064	382	26	to	to	ADP
easat-10064	382	27	hotel	hotel	NOUN
easat-10064	382	28	performance	performance	NOUN
easat-10064	382	29	,	,	PUNCT
easat-10064	382	30	"	"	PUNCT
easat-10064	382	31	international	international	ADJ
easat-10064	382	32	journal	journal	NOUN
easat-10064	382	33	of	of	ADP
easat-10064	382	34	hospitality	hospitality	PROPN
easat-10064	382	35	management	management	NOUN
easat-10064	382	36	,	,	PUNCT
easat-10064	382	37	vol	vol	NOUN
easat-10064	382	38	.	.	PROPN
easat-10064	382	39	43	43	NUM
easat-10064	382	40	,	,	PUNCT
easat-10064	382	41	pp	pp	ADJ
easat-10064	382	42	.	.	PUNCT
easat-10064	383	1	1	1	NUM
easat-10064	383	2	-	-	SYM
easat-10064	383	3	12	12	NUM
easat-10064	383	4	,	,	PUNCT
easat-10064	383	5	2014	2014	NUM
easat-10064	383	6	.	.	PUNCT
easat-10064	384	1	https://doi.org/10.1016/j.ijhm.2014.07.007	https://doi.org/10.1016/j.ijhm.2014.07.007	NOUN
easat-10064	384	2	[	[	X
easat-10064	384	3	35	35	NUM
easat-10064	384	4	]	]	X
easat-10064	384	5	c.	c.	PROPN
easat-10064	384	6	k.	k.	PROPN
easat-10064	384	7	lee	lee	PROPN
easat-10064	384	8	and	and	CCONJ
easat-10064	384	9	s.	s.	PROPN
easat-10064	384	10	k.	k.	PROPN
easat-10064	384	11	yoon	yoon	PROPN
easat-10064	384	12	,	,	PUNCT
easat-10064	384	13	"	"	PUNCT
easat-10064	384	14	multi‑platform	multi‑platform	NOUN
easat-10064	384	15	tourism	tourism	NOUN
easat-10064	384	16	marketing	marketing	NOUN
easat-10064	384	17	effectiveness	effectiveness	NOUN
easat-10064	384	18	in	in	ADP
easat-10064	384	19	southeast	southeast	PROPN
easat-10064	384	20	asia	asia	PROPN
easat-10064	384	21	,	,	PUNCT
easat-10064	384	22	"	"	PUNCT
easat-10064	384	23	tourism	tourism	NOUN
easat-10064	384	24	management	management	NOUN
easat-10064	384	25	perspectives	perspective	NOUN
easat-10064	384	26	,	,	PUNCT
easat-10064	384	27	vol	vol	NOUN
easat-10064	384	28	.	.	PROPN
easat-10064	384	29	38	38	NUM
easat-10064	384	30	,	,	PUNCT
easat-10064	384	31	p.	p.	NOUN
easat-10064	384	32	245‑258	245‑258	NUM
easat-10064	384	33	,	,	PUNCT
easat-10064	384	34	2021	2021	NUM
easat-10064	384	35	.	.	PUNCT
easat-10064	385	1	[	[	X
easat-10064	385	2	36	36	NUM
easat-10064	385	3	]	]	X
easat-10064	385	4	a.	a.	PROPN
easat-10064	385	5	b.	b.	PROPN
easat-10064	385	6	santos	santos	PROPN
easat-10064	385	7	and	and	CCONJ
easat-10064	385	8	m.	m.	PROPN
easat-10064	385	9	l.	l.	PROPN
easat-10064	385	10	cruz	cruz	PROPN
easat-10064	385	11	,	,	PUNCT
easat-10064	385	12	"	"	PUNCT
easat-10064	385	13	philippine	philippine	ADJ
easat-10064	385	14	tourism	tourism	NOUN
easat-10064	385	15	marketing	marketing	NOUN
easat-10064	385	16	evolution	evolution	NOUN
easat-10064	385	17	:	:	PUNCT
easat-10064	385	18	from	from	ADP
easat-10064	385	19	traditional	traditional	ADJ
easat-10064	385	20	to	to	ADP
easat-10064	385	21	digital	digital	ADJ
easat-10064	385	22	approaches	approach	NOUN
easat-10064	385	23	,	,	PUNCT
easat-10064	385	24	"	"	PUNCT
easat-10064	385	25	asia	asia	PROPN
easat-10064	385	26	pacific	pacific	PROPN
easat-10064	385	27	journal	journal	PROPN
easat-10064	385	28	of	of	ADP
easat-10064	385	29	tourism	tourism	NOUN
easat-10064	385	30	research	research	NOUN
easat-10064	385	31	,	,	PUNCT
easat-10064	385	32	vol	vol	NOUN
easat-10064	385	33	.	.	PROPN
easat-10064	385	34	25	25	NUM
easat-10064	385	35	,	,	PUNCT
easat-10064	385	36	no	no	INTJ
easat-10064	385	37	.	.	NOUN
easat-10064	385	38	8	8	NUM
easat-10064	385	39	,	,	PUNCT
easat-10064	385	40	pp	pp	ADJ
easat-10064	385	41	.	.	PUNCT
easat-10064	385	42	834	834	NUM
easat-10064	385	43	-	-	SYM
easat-10064	385	44	847	847	NUM
easat-10064	385	45	,	,	PUNCT
easat-10064	385	46	2020	2020	NUM
easat-10064	385	47	.	.	PUNCT
easat-10064	386	1	[	[	X
easat-10064	386	2	37	37	NUM
easat-10064	386	3	]	]	PUNCT
easat-10064	386	4	a.	a.	PROPN
easat-10064	386	5	b.	b.	PROPN
easat-10064	386	6	santos	santos	PROPN
easat-10064	386	7	and	and	CCONJ
easat-10064	386	8	m.	m.	PROPN
easat-10064	386	9	l.	l.	PROPN
easat-10064	386	10	cruz	cruz	PROPN
easat-10064	386	11	,	,	PUNCT
easat-10064	386	12	"	"	PUNCT
easat-10064	386	13	impact	impact	NOUN
easat-10064	386	14	assessment	assessment	NOUN
easat-10064	386	15	of	of	ADP
easat-10064	386	16	the	the	DET
easat-10064	386	17	'	'	PUNCT
easat-10064	386	18	more	more	ADJ
easat-10064	386	19	fun	fun	NOUN
easat-10064	386	20	in	in	ADP
easat-10064	386	21	the	the	DET
easat-10064	386	22	philippines	philippine	NOUN
easat-10064	386	23	'	'	PART
easat-10064	386	24	campaign	campaign	NOUN
easat-10064	386	25	across	across	ADP
easat-10064	386	26	media	medium	NOUN
easat-10064	386	27	channels	channel	NOUN
easat-10064	386	28	,	,	PUNCT
easat-10064	386	29	"	"	PUNCT
easat-10064	386	30	international	international	ADJ
easat-10064	386	31	journal	journal	NOUN
easat-10064	386	32	of	of	ADP
easat-10064	386	33	tourism	tourism	NOUN
easat-10064	386	34	research	research	NOUN
easat-10064	386	35	,	,	PUNCT
easat-10064	386	36	vol	vol	NOUN
easat-10064	386	37	.	.	PROPN
easat-10064	386	38	22	22	NUM
easat-10064	386	39	,	,	PUNCT
easat-10064	386	40	no	no	INTJ
easat-10064	386	41	.	.	NOUN
easat-10064	386	42	5	5	NUM
easat-10064	386	43	,	,	PUNCT
easat-10064	386	44	pp	pp	ADJ
easat-10064	386	45	.	.	PUNCT
easat-10064	387	1	623	623	NUM
easat-10064	387	2	-	-	SYM
easat-10064	387	3	636	636	NUM
easat-10064	387	4	,	,	PUNCT
easat-10064	387	5	2020	2020	NUM
easat-10064	387	6	.	.	PUNCT
easat-10064	388	1	[	[	X
easat-10064	388	2	38	38	NUM
easat-10064	388	3	]	]	PUNCT
easat-10064	388	4	c.	c.	PROPN
easat-10064	388	5	h.	h.	PROPN
easat-10064	388	6	lim	lim	PROPN
easat-10064	388	7	and	and	CCONJ
easat-10064	388	8	y.	y.	PROPN
easat-10064	388	9	wang	wang	PROPN
easat-10064	388	10	,	,	PUNCT
easat-10064	388	11	"	"	PUNCT
easat-10064	388	12	digital	digital	ADJ
easat-10064	388	13	tourism	tourism	NOUN
easat-10064	388	14	behavior	behavior	NOUN
easat-10064	388	15	patterns	pattern	NOUN
easat-10064	388	16	in	in	ADP
easat-10064	388	17	southeast	southeast	PROPN
easat-10064	388	18	asia	asia	PROPN
easat-10064	388	19	:	:	PUNCT
easat-10064	388	20	a	a	DET
easat-10064	388	21	comparative	comparative	ADJ
easat-10064	388	22	analysis	analysis	NOUN
easat-10064	388	23	,	,	PUNCT
easat-10064	388	24	"	"	PUNCT
easat-10064	388	25	journal	journal	NOUN
easat-10064	388	26	of	of	ADP
easat-10064	388	27	destination	destination	NOUN
easat-10064	388	28	marketing	marketing	NOUN
easat-10064	388	29	&	&	CCONJ
easat-10064	388	30	management	management	NOUN
easat-10064	388	31	,	,	PUNCT
easat-10064	388	32	vol	vol	NOUN
easat-10064	388	33	.	.	PROPN
easat-10064	388	34	18	18	NUM
easat-10064	388	35	,	,	PUNCT
easat-10064	388	36	p.	p.	NOUN
easat-10064	388	37	100‑112	100‑112	NUM
easat-10064	388	38	,	,	PUNCT
easat-10064	388	39	2020	2020	NUM
easat-10064	388	40	.	.	PUNCT
easat-10064	389	1	[	[	X
easat-10064	389	2	39	39	NUM
easat-10064	389	3	]	]	PUNCT
easat-10064	389	4	c.	c.	PROPN
easat-10064	389	5	h.	h.	PROPN
easat-10064	389	6	lim	lim	PROPN
easat-10064	389	7	and	and	CCONJ
easat-10064	389	8	y.	y.	PROPN
easat-10064	389	9	wang	wang	PROPN
easat-10064	389	10	,	,	PUNCT
easat-10064	389	11	"	"	PUNCT
easat-10064	389	12	filipino	filipino	PROPN
easat-10064	389	13	traveler	traveler	NOUN
easat-10064	389	14	digital	digital	ADJ
easat-10064	389	15	behavior	behavior	NOUN
easat-10064	389	16	:	:	PUNCT
easat-10064	389	17	platform	platform	NOUN
easat-10064	389	18	preferences	preference	NOUN
easat-10064	389	19	and	and	CCONJ
easat-10064	389	20	decision	decision	NOUN
easat-10064	389	21	-	-	PUNCT
easat-10064	389	22	making	make	VERB
easat-10064	389	23	patterns	pattern	NOUN
easat-10064	389	24	,	,	PUNCT
easat-10064	389	25	"	"	PUNCT
easat-10064	389	26	tourism	tourism	NOUN
easat-10064	389	27	management	management	NOUN
easat-10064	389	28	,	,	PUNCT
easat-10064	389	29	vol	vol	NOUN
easat-10064	389	30	.	.	PROPN
easat-10064	389	31	85	85	NUM
easat-10064	389	32	,	,	PUNCT
easat-10064	389	33	pp	pp	ADJ
easat-10064	389	34	.	.	PUNCT
easat-10064	390	1	104	104	NUM
easat-10064	390	2	-	-	SYM
easat-10064	390	3	118	118	NUM
easat-10064	390	4	,	,	PUNCT
easat-10064	390	5	2021	2021	NUM
easat-10064	390	6	.	.	PUNCT
easat-10064	391	1	[	[	X
easat-10064	391	2	40	40	NUM
easat-10064	391	3	]	]	PUNCT
easat-10064	391	4	r.	r.	PROPN
easat-10064	391	5	a.	a.	PROPN
easat-10064	391	6	reyes	reyes	PROPN
easat-10064	391	7	and	and	CCONJ
easat-10064	391	8	j.	j.	PROPN
easat-10064	391	9	p.	p.	PROPN
easat-10064	391	10	dela	dela	PROPN
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easat-10064	391	12	,	,	PUNCT
easat-10064	391	13	"	"	PUNCT
easat-10064	391	14	research	research	NOUN
easat-10064	391	15	gaps	gap	NOUN
easat-10064	391	16	in	in	ADP
easat-10064	391	17	archipelagic	archipelagic	ADJ
easat-10064	391	18	tourism	tourism	NOUN
easat-10064	391	19	marketing	marketing	NOUN
easat-10064	391	20	:	:	PUNCT
easat-10064	391	21	the	the	DET
easat-10064	391	22	case	case	NOUN
easat-10064	391	23	of	of	ADP
easat-10064	391	24	southeast	southeast	ADJ
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easat-10064	391	27	,	,	PUNCT
easat-10064	391	28	"	"	PUNCT
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easat-10064	391	30	issues	issue	NOUN
easat-10064	391	31	in	in	ADP
easat-10064	391	32	tourism	tourism	NOUN
easat-10064	391	33	,	,	PUNCT
easat-10064	391	34	vol	vol	NOUN
easat-10064	391	35	.	.	PROPN
easat-10064	391	36	24	24	NUM
easat-10064	391	37	,	,	PUNCT
easat-10064	391	38	no	no	INTJ
easat-10064	391	39	.	.	NOUN
easat-10064	391	40	12	12	NUM
easat-10064	391	41	,	,	PUNCT
easat-10064	391	42	pp	pp	ADJ
easat-10064	391	43	.	.	PUNCT
easat-10064	391	44	1678–1692	1678–1692	NUM
easat-10064	391	45	,	,	PUNCT
easat-10064	391	46	2021	2021	NUM
easat-10064	391	47	.	.	PUNCT
easat-10064	392	1	[	[	X
easat-10064	392	2	41	41	NUM
easat-10064	392	3	]	]	PUNCT
easat-10064	392	4	m.	m.	PROPN
easat-10064	392	5	e.	e.	PROPN
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easat-10064	392	7	and	and	CCONJ
easat-10064	392	8	l.	l.	PROPN
easat-10064	392	9	k.	k.	PROPN
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easat-10064	392	11	,	,	PUNCT
easat-10064	392	12	"	"	PUNCT
easat-10064	392	13	multi	multi	ADJ
easat-10064	392	14	-	-	ADJ
easat-10064	392	15	destination	destination	ADJ
easat-10064	392	16	travel	travel	NOUN
easat-10064	392	17	planning	planning	NOUN
easat-10064	392	18	in	in	ADP
easat-10064	392	19	island	island	NOUN
easat-10064	392	20	tourism	tourism	NOUN
easat-10064	392	21	:	:	PUNCT
easat-10064	392	22	digital	digital	ADJ
easat-10064	392	23	platform	platform	NOUN
easat-10064	392	24	analysis	analysis	NOUN
easat-10064	392	25	,	,	PUNCT
easat-10064	392	26	"	"	PUNCT
easat-10064	392	27	island	island	NOUN
easat-10064	392	28	studies	study	NOUN
easat-10064	392	29	journal	journal	NOUN
easat-10064	392	30	,	,	PUNCT
easat-10064	392	31	vol	vol	NOUN
easat-10064	392	32	.	.	PROPN
easat-10064	392	33	16	16	NUM
easat-10064	392	34	,	,	PUNCT
easat-10064	392	35	no	no	INTJ
easat-10064	392	36	.	.	NOUN
easat-10064	392	37	2	2	NUM
easat-10064	392	38	,	,	PUNCT
easat-10064	392	39	pp	pp	ADJ
easat-10064	392	40	.	.	PUNCT
easat-10064	393	1	45	45	NUM
easat-10064	393	2	-	-	SYM
easat-10064	393	3	62	62	NUM
easat-10064	393	4	,	,	PUNCT
easat-10064	393	5	2021	2021	NUM
easat-10064	393	6	.	.	PUNCT
easat-10064	394	1	[	[	X
easat-10064	394	2	42	42	NUM
easat-10064	394	3	]	]	PUNCT
easat-10064	394	4	f.	f.	PROPN
easat-10064	394	5	g.	g.	PROPN
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easat-10064	394	7	and	and	CCONJ
easat-10064	394	8	s.	s.	PROPN
easat-10064	394	9	m.	m.	PROPN
easat-10064	394	10	aquino	aquino	PROPN
easat-10064	394	11	,	,	PUNCT
easat-10064	394	12	"	"	PUNCT
easat-10064	394	13	tourism	tourism	NOUN
easat-10064	394	14	slogan	slogan	NOUN
easat-10064	394	15	transitions	transition	NOUN
easat-10064	394	16	and	and	CCONJ
easat-10064	394	17	brand	brand	NOUN
easat-10064	394	18	equity	equity	NOUN
easat-10064	394	19	:	:	PUNCT
easat-10064	394	20	digital	digital	ADJ
easat-10064	394	21	marketing	marketing	NOUN
easat-10064	394	22	implications	implication	NOUN
easat-10064	394	23	,	,	PUNCT
easat-10064	394	24	"	"	PUNCT
easat-10064	394	25	journal	journal	NOUN
easat-10064	394	26	of	of	ADP
easat-10064	394	27	travel	travel	PROPN
easat-10064	394	28	&	&	CCONJ
easat-10064	394	29	tourism	tourism	NOUN
easat-10064	394	30	marketing	marketing	NOUN
easat-10064	394	31	,	,	PUNCT
easat-10064	394	32	vol	vol	NOUN
easat-10064	394	33	.	.	PROPN
easat-10064	394	34	39	39	NUM
easat-10064	394	35	,	,	PUNCT
easat-10064	394	36	no	no	INTJ
easat-10064	394	37	.	.	NOUN
easat-10064	394	38	3	3	NUM
easat-10064	394	39	,	,	PUNCT
easat-10064	394	40	pp	pp	ADJ
easat-10064	394	41	.	.	PUNCT
easat-10064	395	1	234	234	NUM
easat-10064	395	2	-	-	SYM
easat-10064	395	3	249	249	NUM
easat-10064	395	4	,	,	PUNCT
easat-10064	395	5	2022	2022	NUM
easat-10064	395	6	.	.	PUNCT
easat-10064	396	1	[	[	X
easat-10064	396	2	43	43	NUM
easat-10064	396	3	]	]	X
easat-10064	396	4	j.	j.	PROPN
easat-10064	396	5	d.	d.	PROPN
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easat-10064	396	7	and	and	CCONJ
easat-10064	396	8	a.	a.	PROPN
easat-10064	396	9	l.	l.	PROPN
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easat-10064	396	11	,	,	PUNCT
easat-10064	396	12	"	"	PUNCT
easat-10064	396	13	platform	platform	NOUN
easat-10064	396	14	ecosystem	ecosystem	NOUN
easat-10064	396	15	effects	effect	NOUN
easat-10064	396	16	in	in	ADP
easat-10064	396	17	archipelagic	archipelagic	ADJ
easat-10064	396	18	destination	destination	NOUN
easat-10064	396	19	marketing	marketing	NOUN
easat-10064	396	20	:	:	PUNCT
easat-10064	396	21	theoretical	theoretical	ADJ
easat-10064	396	22	framework	framework	NOUN
easat-10064	396	23	development	development	NOUN
easat-10064	396	24	,	,	PUNCT
easat-10064	396	25	"	"	PUNCT
easat-10064	396	26	annals	annals	NOUN
easat-10064	396	27	of	of	ADP
easat-10064	396	28	tourism	tourism	NOUN
easat-10064	396	29	research	research	NOUN
easat-10064	396	30	,	,	PUNCT
easat-10064	396	31	vol	vol	NOUN
easat-10064	396	32	.	.	PROPN
easat-10064	396	33	89	89	NUM
easat-10064	396	34	,	,	PUNCT
easat-10064	396	35	pp	pp	ADJ
easat-10064	396	36	.	.	PUNCT
easat-10064	397	1	103–118	103–118	NUM
easat-10064	397	2	,	,	PUNCT
easat-10064	397	3	2021	2021	NUM
easat-10064	397	4	.	.	PUNCT
easat-10064	398	1	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	NOUN
easat-10064	398	2	https://doi.org/10.1080/13683500.2012.662215	https://doi.org/10.1080/13683500.2012.662215	PROPN
easat-10064	398	3	https://doi.org/10.1016/j.ijhm.2014.07.007	https://doi.org/10.1016/j.ijhm.2014.07.007	PROPN