id	sid	tid	token	lemma	pos
easat-10197	1	1	edelweiss	edelweiss	PROPN
easat-10197	1	2	applied	apply	VERB
easat-10197	1	3	science	science	NOUN
easat-10197	1	4	and	and	CCONJ
easat-10197	1	5	technology	technology	NOUN
easat-10197	1	6	issn	issn	PROPN
easat-10197	1	7	:	:	PUNCT
easat-10197	1	8	2576	2576	NUM
easat-10197	1	9	-	-	SYM
easat-10197	1	10	8484	8484	NUM
easat-10197	1	11	vol	vol	NOUN
easat-10197	1	12	.	.	PROPN
easat-10197	2	1	9	9	NUM
easat-10197	2	2	,	,	PUNCT
easat-10197	2	3	no	no	INTJ
easat-10197	2	4	.	.	NOUN
easat-10197	2	5	9	9	NUM
easat-10197	2	6	,	,	PUNCT
easat-10197	2	7	1705	1705	NUM
easat-10197	2	8	-	-	SYM
easat-10197	2	9	1713	1713	NUM
easat-10197	2	10	2025	2025	NUM
easat-10197	2	11	publisher	publisher	NOUN
easat-10197	2	12	:	:	PUNCT
easat-10197	2	13	learning	learn	VERB
easat-10197	2	14	gate	gate	NOUN
easat-10197	2	15	doi	doi	PROPN
easat-10197	2	16	:	:	PUNCT
easat-10197	2	17	10.55214/2576	10.55214/2576	NUM
easat-10197	2	18	-	-	SYM
easat-10197	2	19	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	2	20	©	©	ADP
easat-10197	2	21	2025	2025	NUM
easat-10197	2	22	by	by	ADP
easat-10197	2	23	the	the	DET
easat-10197	2	24	authors	author	NOUN
easat-10197	2	25	;	;	PUNCT
easat-10197	2	26	licensee	licensee	PROPN
easat-10197	2	27	learning	learning	NOUN
easat-10197	2	28	gate	gate	NOUN
easat-10197	3	1	©	©	PROPN
easat-10197	3	2	2025	2025	NUM
easat-10197	3	3	by	by	ADP
easat-10197	3	4	the	the	DET
easat-10197	3	5	authors	author	NOUN
easat-10197	3	6	;	;	PUNCT
easat-10197	3	7	licensee	licensee	PROPN
easat-10197	3	8	learning	learning	NOUN
easat-10197	3	9	gate	gate	NOUN
easat-10197	3	10	history	history	NOUN
easat-10197	3	11	:	:	PUNCT
easat-10197	3	12	received	receive	VERB
easat-10197	3	13	:	:	PUNCT
easat-10197	3	14	18	18	NUM
easat-10197	3	15	july	july	PROPN
easat-10197	3	16	2025	2025	NUM
easat-10197	3	17	;	;	PUNCT
easat-10197	3	18	revised	revise	VERB
easat-10197	3	19	:	:	PUNCT
easat-10197	3	20	29	29	NUM
easat-10197	3	21	august	august	PROPN
easat-10197	3	22	2025	2025	NUM
easat-10197	3	23	;	;	PUNCT
easat-10197	3	24	accepted	accept	VERB
easat-10197	3	25	:	:	PUNCT
easat-10197	3	26	4	4	NUM
easat-10197	3	27	september	september	PROPN
easat-10197	3	28	2025	2025	NUM
easat-10197	3	29	;	;	PUNCT
easat-10197	3	30	published	publish	VERB
easat-10197	3	31	:	:	PUNCT
easat-10197	4	1	25	25	NUM
easat-10197	4	2	september	september	PROPN
easat-10197	4	3	2025	2025	NUM
easat-10197	4	4	*	*	PUNCT
easat-10197	4	5	correspondence	correspondence	NOUN
easat-10197	4	6	:	:	PUNCT
easat-10197	5	1	marko.novak@ctbc.edu.tw	marko.novak@ctbc.edu.tw	PROPN
easat-10197	5	2	building	build	VERB
easat-10197	5	3	a	a	DET
easat-10197	5	4	national	national	ADJ
easat-10197	5	5	brand	brand	NOUN
easat-10197	5	6	for	for	ADP
easat-10197	5	7	vietnamese	vietnamese	ADJ
easat-10197	5	8	culture	culture	NOUN
easat-10197	5	9	:	:	PUNCT
easat-10197	5	10	leadership	leadership	NOUN
easat-10197	5	11	as	as	ADP
easat-10197	5	12	an	an	DET
easat-10197	5	13	art	art	NOUN
easat-10197	5	14	inspired	inspire	VERB
easat-10197	5	15	by	by	ADP
easat-10197	5	16	max	max	PROPN
easat-10197	5	17	depree	depree	PROPN
easat-10197	5	18	truong	truong	PROPN
easat-10197	5	19	thi	thi	PROPN
easat-10197	5	20	minh	minh	PROPN
easat-10197	5	21	ngoc1	ngoc1	PROPN
easat-10197	5	22	,	,	PUNCT
easat-10197	5	23	marko	marko	PROPN
easat-10197	5	24	novak2	novak2	PROPN
easat-10197	5	25	*	*	PROPN
easat-10197	5	26	1graduate	1graduate	NUM
easat-10197	5	27	program	program	NOUN
easat-10197	5	28	of	of	ADP
easat-10197	5	29	financial	financial	ADJ
easat-10197	5	30	management	management	NOUN
easat-10197	5	31	,	,	PUNCT
easat-10197	5	32	ctbc	ctbc	PROPN
easat-10197	5	33	business	business	PROPN
easat-10197	5	34	school	school	PROPN
easat-10197	5	35	,	,	PUNCT
easat-10197	5	36	taiwan	taiwan	PROPN
easat-10197	5	37	;	;	PUNCT
easat-10197	5	38	m11309061@ctbc.edu.tw	m11309061@ctbc.edu.tw	PROPN
easat-10197	5	39	(	(	PUNCT
easat-10197	5	40	t.t.m.n	t.t.m.n	PROPN
easat-10197	5	41	.	.	PUNCT
easat-10197	5	42	)	)	PUNCT
easat-10197	5	43	.	.	PUNCT
easat-10197	6	1	2department	2department	NUM
easat-10197	6	2	of	of	ADP
easat-10197	6	3	banking	banking	NOUN
easat-10197	6	4	and	and	CCONJ
easat-10197	6	5	finance	finance	NOUN
easat-10197	6	6	,	,	PUNCT
easat-10197	6	7	ctbc	ctbc	PROPN
easat-10197	6	8	business	business	PROPN
easat-10197	6	9	school	school	PROPN
easat-10197	6	10	,	,	PUNCT
easat-10197	6	11	taiwan	taiwan	PROPN
easat-10197	6	12	;	;	PUNCT
easat-10197	6	13	marko.novak@ctbc.edu.tw	marko.novak@ctbc.edu.tw	NOUN
easat-10197	6	14	(	(	PUNCT
easat-10197	6	15	m.n	m.n	PROPN
easat-10197	6	16	.	.	PROPN
easat-10197	6	17	)	)	PUNCT
easat-10197	6	18	.	.	PUNCT
easat-10197	7	1	abstract	abstract	ADV
easat-10197	7	2	:	:	PUNCT
easat-10197	7	3	this	this	DET
easat-10197	7	4	paper	paper	NOUN
easat-10197	7	5	explores	explore	VERB
easat-10197	7	6	how	how	SCONJ
easat-10197	7	7	max	max	PROPN
easat-10197	7	8	depree	depree	PROPN
easat-10197	7	9	’s	’s	PART
easat-10197	7	10	leadership	leadership	NOUN
easat-10197	7	11	philosophy	philosophy	NOUN
easat-10197	7	12	,	,	PUNCT
easat-10197	7	13	emphasizing	emphasize	VERB
easat-10197	7	14	vision	vision	NOUN
easat-10197	7	15	,	,	PUNCT
easat-10197	7	16	core	core	NOUN
easat-10197	7	17	values	value	NOUN
easat-10197	7	18	,	,	PUNCT
easat-10197	7	19	and	and	CCONJ
easat-10197	7	20	servant	servant	ADJ
easat-10197	7	21	leadership	leadership	NOUN
easat-10197	7	22	,	,	PUNCT
easat-10197	7	23	relates	relate	VERB
easat-10197	7	24	to	to	ADP
easat-10197	7	25	vietnam	vietnam	PROPN
easat-10197	7	26	’s	’s	PART
easat-10197	7	27	national	national	ADJ
easat-10197	7	28	identity	identity	NOUN
easat-10197	7	29	,	,	PUNCT
easat-10197	7	30	which	which	PRON
easat-10197	7	31	has	have	AUX
easat-10197	7	32	been	be	AUX
easat-10197	7	33	profoundly	profoundly	ADV
easat-10197	7	34	shaped	shape	VERB
easat-10197	7	35	by	by	ADP
easat-10197	7	36	the	the	DET
easat-10197	7	37	country	country	NOUN
easat-10197	7	38	’s	’s	PART
easat-10197	7	39	historical	historical	ADJ
easat-10197	7	40	experiences	experience	NOUN
easat-10197	7	41	,	,	PUNCT
easat-10197	7	42	including	include	VERB
easat-10197	7	43	colonialism	colonialism	NOUN
easat-10197	7	44	,	,	PUNCT
easat-10197	7	45	war	war	NOUN
easat-10197	7	46	,	,	PUNCT
easat-10197	7	47	economic	economic	ADJ
easat-10197	7	48	reform	reform	NOUN
easat-10197	7	49	,	,	PUNCT
easat-10197	7	50	and	and	CCONJ
easat-10197	7	51	global	global	ADJ
easat-10197	7	52	integration	integration	NOUN
easat-10197	7	53	.	.	PUNCT
easat-10197	8	1	a	a	DET
easat-10197	8	2	qualitative	qualitative	ADJ
easat-10197	8	3	review	review	NOUN
easat-10197	8	4	of	of	ADP
easat-10197	8	5	nation	nation	NOUN
easat-10197	8	6	-	-	PUNCT
easat-10197	8	7	branding	brand	VERB
easat-10197	8	8	literature	literature	NOUN
easat-10197	8	9	,	,	PUNCT
easat-10197	8	10	analysis	analysis	NOUN
easat-10197	8	11	of	of	ADP
easat-10197	8	12	depree	depree	NOUN
easat-10197	8	13	’s	’s	PART
easat-10197	8	14	theory	theory	NOUN
easat-10197	8	15	,	,	PUNCT
easat-10197	8	16	and	and	CCONJ
easat-10197	8	17	case	case	NOUN
easat-10197	8	18	studies	study	NOUN
easat-10197	8	19	of	of	ADP
easat-10197	8	20	vietnamese	vietnamese	ADJ
easat-10197	8	21	cultural	cultural	ADJ
easat-10197	8	22	initiatives	initiative	NOUN
easat-10197	8	23	are	be	AUX
easat-10197	8	24	combined	combine	VERB
easat-10197	8	25	with	with	ADP
easat-10197	8	26	an	an	DET
easat-10197	8	27	assessment	assessment	NOUN
easat-10197	8	28	of	of	ADP
easat-10197	8	29	policy	policy	NOUN
easat-10197	8	30	frameworks	framework	NOUN
easat-10197	8	31	and	and	CCONJ
easat-10197	8	32	financial	financial	ADJ
easat-10197	8	33	considerations	consideration	NOUN
easat-10197	8	34	to	to	PART
easat-10197	8	35	evaluate	evaluate	VERB
easat-10197	8	36	current	current	ADJ
easat-10197	8	37	practices	practice	NOUN
easat-10197	8	38	and	and	CCONJ
easat-10197	8	39	identify	identify	VERB
easat-10197	8	40	gaps	gap	NOUN
easat-10197	8	41	.	.	PUNCT
easat-10197	9	1	the	the	DET
easat-10197	9	2	study	study	NOUN
easat-10197	9	3	reveals	reveal	VERB
easat-10197	9	4	that	that	SCONJ
easat-10197	9	5	vietnam	vietnam	PROPN
easat-10197	9	6	’s	’s	PART
easat-10197	9	7	cultural	cultural	ADJ
easat-10197	9	8	branding	branding	NOUN
easat-10197	9	9	efforts	effort	NOUN
easat-10197	9	10	are	be	AUX
easat-10197	9	11	fragmented	fragment	VERB
easat-10197	9	12	due	due	ADJ
easat-10197	9	13	to	to	ADP
easat-10197	9	14	decentralized	decentralized	ADJ
easat-10197	9	15	leadership	leadership	NOUN
easat-10197	9	16	,	,	PUNCT
easat-10197	9	17	limited	limited	ADJ
easat-10197	9	18	community	community	NOUN
easat-10197	9	19	participation	participation	NOUN
easat-10197	9	20	,	,	PUNCT
easat-10197	9	21	and	and	CCONJ
easat-10197	9	22	weak	weak	ADJ
easat-10197	9	23	coordination	coordination	NOUN
easat-10197	9	24	among	among	ADP
easat-10197	9	25	governmental	governmental	ADJ
easat-10197	9	26	,	,	PUNCT
easat-10197	9	27	private	private	ADJ
easat-10197	9	28	,	,	PUNCT
easat-10197	9	29	and	and	CCONJ
easat-10197	9	30	cultural	cultural	ADJ
easat-10197	9	31	stakeholders	stakeholder	NOUN
easat-10197	9	32	.	.	PUNCT
easat-10197	10	1	these	these	DET
easat-10197	10	2	challenges	challenge	NOUN
easat-10197	10	3	hinder	hinder	VERB
easat-10197	10	4	the	the	DET
easat-10197	10	5	development	development	NOUN
easat-10197	10	6	of	of	ADP
easat-10197	10	7	a	a	DET
easat-10197	10	8	cohesive	cohesive	ADJ
easat-10197	10	9	national	national	ADJ
easat-10197	10	10	cultural	cultural	ADJ
easat-10197	10	11	brand	brand	NOUN
easat-10197	10	12	capable	capable	ADJ
easat-10197	10	13	of	of	ADP
easat-10197	10	14	supporting	support	VERB
easat-10197	10	15	sustainable	sustainable	ADJ
easat-10197	10	16	development	development	NOUN
easat-10197	10	17	and	and	CCONJ
easat-10197	10	18	soft	soft	ADJ
easat-10197	10	19	power	power	NOUN
easat-10197	10	20	objectives	objective	NOUN
easat-10197	10	21	.	.	PUNCT
easat-10197	11	1	a	a	DET
easat-10197	11	2	centralized	centralized	ADJ
easat-10197	11	3	,	,	PUNCT
easat-10197	11	4	participatory	participatory	ADJ
easat-10197	11	5	leadership	leadership	NOUN
easat-10197	11	6	model	model	NOUN
easat-10197	11	7	,	,	PUNCT
easat-10197	11	8	crosssectoral	crosssectoral	ADJ
easat-10197	11	9	collaboration	collaboration	NOUN
easat-10197	11	10	,	,	PUNCT
easat-10197	11	11	and	and	CCONJ
easat-10197	11	12	strategic	strategic	ADJ
easat-10197	11	13	investment	investment	NOUN
easat-10197	11	14	are	be	AUX
easat-10197	11	15	essential	essential	ADJ
easat-10197	11	16	to	to	ADP
easat-10197	11	17	integrating	integrate	VERB
easat-10197	11	18	vietnam	vietnam	PROPN
easat-10197	11	19	’s	’s	PART
easat-10197	11	20	heritage	heritage	NOUN
easat-10197	11	21	and	and	CCONJ
easat-10197	11	22	contemporary	contemporary	ADJ
easat-10197	11	23	creativity	creativity	NOUN
easat-10197	11	24	into	into	ADP
easat-10197	11	25	a	a	DET
easat-10197	11	26	compelling	compelling	ADJ
easat-10197	11	27	national	national	ADJ
easat-10197	11	28	brand	brand	NOUN
easat-10197	11	29	.	.	PUNCT
easat-10197	12	1	this	this	DET
easat-10197	12	2	research	research	NOUN
easat-10197	12	3	provides	provide	VERB
easat-10197	12	4	a	a	DET
easat-10197	12	5	roadmap	roadmap	NOUN
easat-10197	12	6	for	for	ADP
easat-10197	12	7	policymakers	policymaker	NOUN
easat-10197	12	8	and	and	CCONJ
easat-10197	12	9	cultural	cultural	ADJ
easat-10197	12	10	leaders	leader	NOUN
easat-10197	12	11	to	to	PART
easat-10197	12	12	position	position	VERB
easat-10197	12	13	vietnam	vietnam	PROPN
easat-10197	12	14	’s	’s	PART
easat-10197	12	15	heritage	heritage	NOUN
easat-10197	12	16	and	and	CCONJ
easat-10197	12	17	innovation	innovation	NOUN
easat-10197	12	18	as	as	ADP
easat-10197	12	19	drivers	driver	NOUN
easat-10197	12	20	of	of	ADP
easat-10197	12	21	international	international	ADJ
easat-10197	12	22	influence	influence	NOUN
easat-10197	12	23	and	and	CCONJ
easat-10197	12	24	long	long	ADJ
easat-10197	12	25	-	-	PUNCT
easat-10197	12	26	term	term	NOUN
easat-10197	12	27	economic	economic	ADJ
easat-10197	12	28	and	and	CCONJ
easat-10197	12	29	cultural	cultural	ADJ
easat-10197	12	30	sustainability	sustainability	NOUN
easat-10197	12	31	.	.	PUNCT
easat-10197	13	1	keywords	keyword	NOUN
easat-10197	13	2	:	:	PUNCT
easat-10197	13	3	leadership	leadership	NOUN
easat-10197	13	4	,	,	PUNCT
easat-10197	13	5	max	max	PROPN
easat-10197	13	6	depree	depree	PROPN
easat-10197	13	7	,	,	PUNCT
easat-10197	13	8	national	national	ADJ
easat-10197	13	9	branding	branding	NOUN
easat-10197	13	10	,	,	PUNCT
easat-10197	13	11	vietnam	vietnam	PROPN
easat-10197	13	12	.	.	PUNCT
easat-10197	14	1	1	1	X
easat-10197	14	2	.	.	X
easat-10197	14	3	introduction	introduction	NOUN
easat-10197	14	4	1.1	1.1	NUM
easat-10197	14	5	.	.	PUNCT
easat-10197	15	1	the	the	DET
easat-10197	15	2	background	background	NOUN
easat-10197	15	3	vietnam	vietnam	PROPN
easat-10197	15	4	’s	’s	PART
easat-10197	15	5	cultural	cultural	ADJ
easat-10197	15	6	identity	identity	NOUN
easat-10197	15	7	has	have	AUX
easat-10197	15	8	long	long	ADV
easat-10197	15	9	been	be	AUX
easat-10197	15	10	shaped	shape	VERB
easat-10197	15	11	by	by	ADP
easat-10197	15	12	the	the	DET
easat-10197	15	13	country	country	NOUN
easat-10197	15	14	’s	’s	PART
easat-10197	15	15	historical	historical	ADJ
easat-10197	15	16	experiences	experience	NOUN
easat-10197	15	17	.	.	PUNCT
easat-10197	16	1	historically	historically	ADV
easat-10197	16	2	,	,	PUNCT
easat-10197	16	3	vietnam	vietnam	PROPN
easat-10197	16	4	’s	’s	PART
easat-10197	16	5	identity	identity	NOUN
easat-10197	16	6	has	have	AUX
easat-10197	16	7	been	be	AUX
easat-10197	16	8	closely	closely	ADV
easat-10197	16	9	tied	tie	VERB
easat-10197	16	10	to	to	ADP
easat-10197	16	11	foreign	foreign	ADJ
easat-10197	16	12	powers	power	NOUN
easat-10197	16	13	as	as	SCONJ
easat-10197	16	14	the	the	DET
easat-10197	16	15	country	country	NOUN
easat-10197	16	16	endured	endure	VERB
easat-10197	16	17	colonialism	colonialism	NOUN
easat-10197	16	18	,	,	PUNCT
easat-10197	16	19	war	war	NOUN
easat-10197	16	20	,	,	PUNCT
easat-10197	16	21	and	and	CCONJ
easat-10197	16	22	foreign	foreign	ADJ
easat-10197	16	23	occupation	occupation	NOUN
easat-10197	16	24	.	.	PUNCT
easat-10197	17	1	perceptions	perception	NOUN
easat-10197	17	2	of	of	ADP
easat-10197	17	3	vietnam	vietnam	PROPN
easat-10197	17	4	in	in	ADP
easat-10197	17	5	the	the	DET
easat-10197	17	6	20th	20th	ADJ
easat-10197	17	7	century	century	NOUN
easat-10197	17	8	have	have	AUX
easat-10197	17	9	focused	focus	VERB
easat-10197	17	10	largely	largely	ADV
easat-10197	17	11	on	on	ADP
easat-10197	17	12	the	the	DET
easat-10197	17	13	struggle	struggle	NOUN
easat-10197	17	14	against	against	ADP
easat-10197	17	15	french	french	ADJ
easat-10197	17	16	colonialism	colonialism	NOUN
easat-10197	17	17	and	and	CCONJ
easat-10197	17	18	then	then	ADV
easat-10197	17	19	american	american	ADJ
easat-10197	17	20	imperialism	imperialism	NOUN
easat-10197	17	21	,	,	PUNCT
easat-10197	17	22	culminating	culminate	VERB
easat-10197	17	23	in	in	ADP
easat-10197	17	24	the	the	DET
easat-10197	17	25	vietnam	vietnam	PROPN
easat-10197	17	26	war	war	NOUN
easat-10197	17	27	of	of	ADP
easat-10197	17	28	1955–1975	1955–1975	NUM
easat-10197	17	29	.	.	PUNCT
easat-10197	18	1	this	this	PRON
easat-10197	18	2	protracted	protract	VERB
easat-10197	18	3	conflict	conflict	NOUN
easat-10197	18	4	has	have	AUX
easat-10197	18	5	imprinted	imprint	VERB
easat-10197	18	6	powerful	powerful	ADJ
easat-10197	18	7	images	image	NOUN
easat-10197	18	8	of	of	ADP
easat-10197	18	9	resilience	resilience	NOUN
easat-10197	18	10	,	,	PUNCT
easat-10197	18	11	nationalism	nationalism	NOUN
easat-10197	18	12	,	,	PUNCT
easat-10197	18	13	and	and	CCONJ
easat-10197	18	14	sacrifice	sacrifice	NOUN
easat-10197	18	15	in	in	ADP
easat-10197	18	16	the	the	DET
easat-10197	18	17	global	global	ADJ
easat-10197	18	18	imagination	imagination	NOUN
easat-10197	18	19	.	.	PUNCT
easat-10197	19	1	in	in	ADP
easat-10197	19	2	1975	1975	NUM
easat-10197	19	3	,	,	PUNCT
easat-10197	19	4	vietnam	vietnam	PROPN
easat-10197	19	5	was	be	AUX
easat-10197	19	6	unified	unify	VERB
easat-10197	19	7	,	,	PUNCT
easat-10197	19	8	but	but	CCONJ
easat-10197	19	9	economic	economic	ADJ
easat-10197	19	10	struggles	struggle	NOUN
easat-10197	19	11	continued	continue	VERB
easat-10197	19	12	,	,	PUNCT
easat-10197	19	13	supporting	support	VERB
easat-10197	19	14	a	a	DET
easat-10197	19	15	shared	share	VERB
easat-10197	19	16	identity	identity	NOUN
easat-10197	19	17	of	of	ADP
easat-10197	19	18	resilience	resilience	NOUN
easat-10197	19	19	and	and	CCONJ
easat-10197	19	20	resilience	resilience	NOUN
easat-10197	19	21	.	.	PUNCT
easat-10197	20	1	the	the	DET
easat-10197	20	2	beginning	beginning	NOUN
easat-10197	20	3	of	of	ADP
easat-10197	20	4	the	the	DET
easat-10197	20	5	economic	economic	ADJ
easat-10197	20	6	recovery	recovery	NOUN
easat-10197	20	7	was	be	AUX
easat-10197	20	8	marked	mark	VERB
easat-10197	20	9	by	by	ADP
easat-10197	20	10	the	the	DET
easat-10197	20	11	introduction	introduction	NOUN
easat-10197	20	12	of	of	ADP
easat-10197	20	13	macroeconomic	macroeconomic	ADJ
easat-10197	20	14	changes	change	NOUN
easat-10197	20	15	into	into	ADP
easat-10197	20	16	the	the	DET
easat-10197	20	17	economy	economy	NOUN
easat-10197	20	18	in	in	ADP
easat-10197	20	19	1986	1986	NUM
easat-10197	20	20	with	with	ADP
easat-10197	20	21	the	the	DET
easat-10197	20	22	*	*	PUNCT
easat-10197	20	23	doi	doi	X
easat-10197	20	24	moi	moi	X
easat-10197	20	25	*	*	X
easat-10197	20	26	(	(	PUNCT
easat-10197	20	27	renovation	renovation	NOUN
easat-10197	20	28	)	)	PUNCT
easat-10197	20	29	initiative	initiative	NOUN
easat-10197	20	30	,	,	PUNCT
easat-10197	20	31	which	which	PRON
easat-10197	20	32	transformed	transform	VERB
easat-10197	20	33	the	the	DET
easat-10197	20	34	country	country	NOUN
easat-10197	20	35	from	from	ADP
easat-10197	20	36	a	a	DET
easat-10197	20	37	centrally	centrally	ADV
easat-10197	20	38	planned	plan	VERB
easat-10197	20	39	economy	economy	NOUN
easat-10197	20	40	to	to	ADP
easat-10197	20	41	a	a	DET
easat-10197	20	42	socialist	socialist	ADJ
easat-10197	20	43	-	-	PUNCT
easat-10197	20	44	oriented	orient	VERB
easat-10197	20	45	market	market	NOUN
easat-10197	20	46	economy	economy	NOUN
easat-10197	20	47	.	.	PUNCT
easat-10197	21	1	this	this	PRON
easat-10197	21	2	allowed	allow	VERB
easat-10197	21	3	for	for	ADP
easat-10197	21	4	increased	increase	VERB
easat-10197	21	5	investment	investment	NOUN
easat-10197	21	6	and	and	CCONJ
easat-10197	21	7	integration	integration	NOUN
easat-10197	21	8	into	into	ADP
easat-10197	21	9	the	the	DET
easat-10197	21	10	global	global	ADJ
easat-10197	21	11	economy	economy	NOUN
easat-10197	21	12	by	by	ADP
easat-10197	21	13	partnering	partner	VERB
easat-10197	21	14	with	with	ADP
easat-10197	21	15	foreign	foreign	ADJ
easat-10197	21	16	powers	power	NOUN
easat-10197	21	17	.	.	PUNCT
easat-10197	22	1	in	in	ADP
easat-10197	22	2	the	the	DET
easat-10197	22	3	ongoing	ongoing	ADJ
easat-10197	22	4	conflict	conflict	NOUN
easat-10197	22	5	with	with	ADP
easat-10197	22	6	the	the	DET
easat-10197	22	7	united	united	PROPN
easat-10197	22	8	states	states	PROPN
easat-10197	22	9	,	,	PUNCT
easat-10197	22	10	vietnam	vietnam	PROPN
easat-10197	22	11	began	begin	VERB
easat-10197	22	12	to	to	PART
easat-10197	22	13	portray	portray	VERB
easat-10197	22	14	itself	itself	PRON
easat-10197	22	15	as	as	ADP
easat-10197	22	16	a	a	DET
easat-10197	22	17	culturally	culturally	ADV
easat-10197	22	18	diverse	diverse	ADJ
easat-10197	22	19	country	country	NOUN
easat-10197	22	20	with	with	ADP
easat-10197	22	21	a	a	DET
easat-10197	22	22	long	long	ADJ
easat-10197	22	23	history	history	NOUN
easat-10197	22	24	,	,	PUNCT
easat-10197	22	25	along	along	ADP
easat-10197	22	26	with	with	ADP
easat-10197	22	27	describing	describe	VERB
easat-10197	22	28	itself	itself	PRON
easat-10197	22	29	as	as	ADP
easat-10197	22	30	modern	modern	ADJ
easat-10197	22	31	and	and	CCONJ
easat-10197	22	32	technologically	technologically	ADV
easat-10197	22	33	advanced	advanced	ADJ
easat-10197	22	34	.	.	PUNCT
easat-10197	23	1	in	in	ADP
easat-10197	23	2	turn	turn	NOUN
easat-10197	23	3	,	,	PUNCT
easat-10197	23	4	the	the	DET
easat-10197	23	5	government	government	NOUN
easat-10197	23	6	began	begin	VERB
easat-10197	23	7	to	to	PART
easat-10197	23	8	recognize	recognize	VERB
easat-10197	23	9	the	the	DET
easat-10197	23	10	value	value	NOUN
easat-10197	23	11	of	of	ADP
easat-10197	23	12	cultural	cultural	ADJ
easat-10197	23	13	diplomacy	diplomacy	NOUN
easat-10197	23	14	along	along	ADP
easat-10197	23	15	with	with	ADP
easat-10197	23	16	soft	soft	ADJ
easat-10197	23	17	power	power	NOUN
easat-10197	23	18	,	,	PUNCT
easat-10197	23	19	allowing	allow	VERB
easat-10197	23	20	them	they	PRON
easat-10197	23	21	to	to	PART
easat-10197	23	22	project	project	VERB
easat-10197	23	23	the	the	DET
easat-10197	23	24	country	country	NOUN
easat-10197	23	25	into	into	ADP
easat-10197	23	26	the	the	DET
easat-10197	23	27	international	international	ADJ
easat-10197	23	28	arena	arena	NOUN
easat-10197	23	29	.	.	PUNCT
easat-10197	24	1	today	today	NOUN
easat-10197	24	2	,	,	PUNCT
easat-10197	24	3	vietnam	vietnam	PROPN
easat-10197	24	4	is	be	AUX
easat-10197	24	5	recognized	recognize	VERB
easat-10197	24	6	for	for	ADP
easat-10197	24	7	its	its	PRON
easat-10197	24	8	cultural	cultural	ADJ
easat-10197	24	9	and	and	CCONJ
easat-10197	24	10	natural	natural	ADJ
easat-10197	24	11	heritage	heritage	NOUN
easat-10197	24	12	,	,	PUNCT
easat-10197	24	13	including	include	VERB
easat-10197	24	14	eight	eight	NUM
easat-10197	24	15	unesco	unesco	PROPN
easat-10197	24	16	world	world	PROPN
easat-10197	24	17	heritage	heritage	NOUN
easat-10197	24	18	sites	site	NOUN
easat-10197	24	19	,	,	PUNCT
easat-10197	24	20	more	more	ADJ
easat-10197	24	21	than	than	ADP
easat-10197	24	22	fifty	fifty	NUM
easat-10197	24	23	unique	unique	ADJ
easat-10197	24	24	ethnic	ethnic	ADJ
easat-10197	24	25	groups	group	NOUN
easat-10197	24	26	,	,	PUNCT
easat-10197	24	27	and	and	CCONJ
easat-10197	24	28	a	a	DET
easat-10197	24	29	growing	grow	VERB
easat-10197	24	30	contemporary	contemporary	ADJ
easat-10197	24	31	and	and	CCONJ
easat-10197	24	32	innovative	innovative	ADJ
easat-10197	24	33	arts	art	NOUN
easat-10197	24	34	scene	scene	NOUN
easat-10197	24	35	.	.	PUNCT
easat-10197	25	1	the	the	DET
easat-10197	25	2	country	country	NOUN
easat-10197	25	3	is	be	AUX
easat-10197	25	4	also	also	ADV
easat-10197	25	5	known	know	VERB
easat-10197	25	6	for	for	ADP
easat-10197	25	7	its	its	PRON
easat-10197	25	8	exquisite	exquisite	ADJ
easat-10197	25	9	cuisine	cuisine	NOUN
easat-10197	25	10	and	and	CCONJ
easat-10197	25	11	picturesque	picturesque	ADJ
easat-10197	25	12	landscapes	landscape	NOUN
easat-10197	25	13	,	,	PUNCT
easat-10197	25	14	along	along	ADP
easat-10197	25	15	with	with	ADP
easat-10197	25	16	a	a	DET
easat-10197	25	17	https://orcid.org/0009-0001-8307-7550	https://orcid.org/0009-0001-8307-7550	NOUN
easat-10197	25	18	https://orcid.org/0000-0003-3960-9246	https://orcid.org/0000-0003-3960-9246	PROPN
easat-10197	25	19	1706	1706	NUM
easat-10197	25	20	edelweiss	edelweiss	PROPN
easat-10197	25	21	applied	apply	VERB
easat-10197	25	22	science	science	NOUN
easat-10197	25	23	and	and	CCONJ
easat-10197	25	24	technology	technology	NOUN
easat-10197	25	25	issn	issn	PROPN
easat-10197	25	26	:	:	PUNCT
easat-10197	25	27	2576	2576	NUM
easat-10197	25	28	-	-	SYM
easat-10197	25	29	8484	8484	NUM
easat-10197	25	30	vol	vol	NOUN
easat-10197	25	31	.	.	PROPN
easat-10197	26	1	9	9	NUM
easat-10197	26	2	,	,	PUNCT
easat-10197	26	3	no	no	INTJ
easat-10197	26	4	.	.	NOUN
easat-10197	26	5	9	9	NUM
easat-10197	26	6	:	:	SYM
easat-10197	26	7	1705	1705	NUM
easat-10197	26	8	-	-	SYM
easat-10197	26	9	1713	1713	NUM
easat-10197	26	10	,	,	PUNCT
easat-10197	26	11	2025	2025	NUM
easat-10197	26	12	doi	doi	NOUN
easat-10197	26	13	:	:	PUNCT
easat-10197	26	14	10.55214/2576	10.55214/2576	NUM
easat-10197	26	15	-	-	SYM
easat-10197	26	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	26	17	©	©	ADP
easat-10197	26	18	2025	2025	NUM
easat-10197	26	19	by	by	ADP
easat-10197	26	20	the	the	DET
easat-10197	26	21	authors	author	NOUN
easat-10197	26	22	;	;	PUNCT
easat-10197	26	23	licensee	licensee	PROPN
easat-10197	26	24	learning	learn	VERB
easat-10197	26	25	gate	gate	NOUN
easat-10197	26	26	growing	grow	VERB
easat-10197	26	27	international	international	ADJ
easat-10197	26	28	presence	presence	NOUN
easat-10197	26	29	in	in	ADP
easat-10197	26	30	tourism	tourism	NOUN
easat-10197	26	31	.	.	PUNCT
easat-10197	27	1	in	in	ADP
easat-10197	27	2	recent	recent	ADJ
easat-10197	27	3	years	year	NOUN
easat-10197	27	4	,	,	PUNCT
easat-10197	27	5	vietnam	vietnam	PROPN
easat-10197	27	6	has	have	AUX
easat-10197	27	7	sought	seek	VERB
easat-10197	27	8	to	to	PART
easat-10197	27	9	reinforce	reinforce	VERB
easat-10197	27	10	these	these	DET
easat-10197	27	11	characteristics	characteristic	NOUN
easat-10197	27	12	through	through	ADP
easat-10197	27	13	the	the	DET
easat-10197	27	14	promotion	promotion	NOUN
easat-10197	27	15	of	of	ADP
easat-10197	27	16	cultural	cultural	ADJ
easat-10197	27	17	festivals	festival	NOUN
easat-10197	27	18	,	,	PUNCT
easat-10197	27	19	international	international	ADJ
easat-10197	27	20	exhibitions	exhibition	NOUN
easat-10197	27	21	,	,	PUNCT
easat-10197	27	22	diplomacy	diplomacy	NOUN
easat-10197	27	23	,	,	PUNCT
easat-10197	27	24	and	and	CCONJ
easat-10197	27	25	digital	digital	ADJ
easat-10197	27	26	campaigns	campaign	NOUN
easat-10197	27	27	.	.	PUNCT
easat-10197	28	1	all	all	PRON
easat-10197	28	2	of	of	ADP
easat-10197	28	3	these	these	DET
easat-10197	28	4	strategies	strategy	NOUN
easat-10197	28	5	are	be	AUX
easat-10197	28	6	in	in	ADP
easat-10197	28	7	line	line	NOUN
easat-10197	28	8	with	with	ADP
easat-10197	28	9	the	the	DET
easat-10197	28	10	international	international	ADJ
easat-10197	28	11	trend	trend	NOUN
easat-10197	28	12	of	of	ADP
easat-10197	28	13	prioritizing	prioritize	VERB
easat-10197	28	14	culture	culture	NOUN
easat-10197	28	15	as	as	ADP
easat-10197	28	16	a	a	DET
easat-10197	28	17	driver	driver	NOUN
easat-10197	28	18	of	of	ADP
easat-10197	28	19	sustainable	sustainable	ADJ
easat-10197	28	20	development	development	NOUN
easat-10197	28	21	,	,	PUNCT
easat-10197	28	22	tourism	tourism	NOUN
easat-10197	28	23	,	,	PUNCT
easat-10197	28	24	and	and	CCONJ
easat-10197	28	25	national	national	ADJ
easat-10197	28	26	branding	branding	NOUN
easat-10197	28	27	.	.	PUNCT
easat-10197	29	1	however	however	ADV
easat-10197	29	2	,	,	PUNCT
easat-10197	29	3	vietnam	vietnam	PROPN
easat-10197	29	4	still	still	ADV
easat-10197	29	5	carries	carry	VERB
easat-10197	29	6	out	out	ADP
easat-10197	29	7	cultural	cultural	ADJ
easat-10197	29	8	branding	branding	NOUN
easat-10197	29	9	activities	activity	NOUN
easat-10197	29	10	in	in	ADP
easat-10197	29	11	a	a	DET
easat-10197	29	12	less	less	ADV
easat-10197	29	13	systematic	systematic	ADJ
easat-10197	29	14	and	and	CCONJ
easat-10197	29	15	underdeveloped	underdeveloped	ADJ
easat-10197	29	16	manner	manner	NOUN
easat-10197	29	17	.	.	PUNCT
easat-10197	30	1	unlike	unlike	ADP
easat-10197	30	2	south	south	PROPN
easat-10197	30	3	korea	korea	PROPN
easat-10197	30	4	(	(	PUNCT
easat-10197	30	5	with	with	ADP
easat-10197	30	6	its	its	PRON
easat-10197	30	7	“	"	PUNCT
easat-10197	30	8	korean	korean	ADJ
easat-10197	30	9	wave	wave	NOUN
easat-10197	30	10	”	"	PUNCT
easat-10197	30	11	or	or	CCONJ
easat-10197	30	12	*	*	NUM
easat-10197	30	13	hallyu	hallyu	X
easat-10197	30	14	*	*	PUNCT
easat-10197	30	15	)	)	PUNCT
easat-10197	30	16	and	and	CCONJ
easat-10197	30	17	thailand	thailand	PROPN
easat-10197	30	18	(	(	PUNCT
easat-10197	30	19	with	with	ADP
easat-10197	30	20	its	its	PRON
easat-10197	30	21	“	"	PUNCT
easat-10197	30	22	cool	cool	ADJ
easat-10197	30	23	thailand	thailand	PROPN
easat-10197	30	24	”	"	PUNCT
easat-10197	30	25	)	)	PUNCT
easat-10197	30	26	,	,	PUNCT
easat-10197	30	27	vietnam	vietnam	PROPN
easat-10197	30	28	does	do	AUX
easat-10197	30	29	not	not	PART
easat-10197	30	30	have	have	VERB
easat-10197	30	31	a	a	DET
easat-10197	30	32	fully	fully	ADV
easat-10197	30	33	developed	develop	VERB
easat-10197	30	34	cohesive	cohesive	ADJ
easat-10197	30	35	story	story	NOUN
easat-10197	30	36	that	that	PRON
easat-10197	30	37	captures	capture	VERB
easat-10197	30	38	the	the	DET
easat-10197	30	39	essence	essence	NOUN
easat-10197	30	40	of	of	ADP
easat-10197	30	41	the	the	DET
easat-10197	30	42	country	country	NOUN
easat-10197	30	43	and	and	CCONJ
easat-10197	30	44	promotes	promote	VERB
easat-10197	30	45	it	it	PRON
easat-10197	30	46	abroad	abroad	ADV
easat-10197	30	47	.	.	PUNCT
easat-10197	31	1	promotional	promotional	ADJ
easat-10197	31	2	campaigns	campaign	NOUN
easat-10197	31	3	are	be	AUX
easat-10197	31	4	often	often	ADV
easat-10197	31	5	fragmented	fragment	VERB
easat-10197	31	6	across	across	ADP
easat-10197	31	7	different	different	ADJ
easat-10197	31	8	levels	level	NOUN
easat-10197	31	9	,	,	PUNCT
easat-10197	31	10	such	such	ADJ
easat-10197	31	11	as	as	ADP
easat-10197	31	12	ministries	ministry	NOUN
easat-10197	31	13	and	and	CCONJ
easat-10197	31	14	local	local	ADJ
easat-10197	31	15	governments	government	NOUN
easat-10197	31	16	,	,	PUNCT
easat-10197	31	17	lacking	lack	VERB
easat-10197	31	18	a	a	DET
easat-10197	31	19	unified	unified	ADJ
easat-10197	31	20	,	,	PUNCT
easat-10197	31	21	long	long	ADJ
easat-10197	31	22	-	-	PUNCT
easat-10197	31	23	term	term	NOUN
easat-10197	31	24	,	,	PUNCT
easat-10197	31	25	and	and	CCONJ
easat-10197	31	26	sustainable	sustainable	ADJ
easat-10197	31	27	strategic	strategic	ADJ
easat-10197	31	28	vision	vision	NOUN
easat-10197	31	29	.	.	PUNCT
easat-10197	32	1	in	in	ADP
easat-10197	32	2	addition	addition	NOUN
easat-10197	32	3	,	,	PUNCT
easat-10197	32	4	financial	financial	ADJ
easat-10197	32	5	resources	resource	NOUN
easat-10197	32	6	are	be	AUX
easat-10197	32	7	weak	weak	ADJ
easat-10197	32	8	,	,	PUNCT
easat-10197	32	9	human	human	ADJ
easat-10197	32	10	resource	resource	NOUN
easat-10197	32	11	development	development	NOUN
easat-10197	32	12	is	be	AUX
easat-10197	32	13	still	still	ADV
easat-10197	32	14	slow	slow	ADJ
easat-10197	32	15	,	,	PUNCT
easat-10197	32	16	and	and	CCONJ
easat-10197	32	17	cultural	cultural	ADJ
easat-10197	32	18	policies	policy	NOUN
easat-10197	32	19	have	have	AUX
easat-10197	32	20	not	not	PART
easat-10197	32	21	been	be	AUX
easat-10197	32	22	integrated	integrate	VERB
easat-10197	32	23	into	into	ADP
easat-10197	32	24	the	the	DET
easat-10197	32	25	national	national	PROPN
easat-10197	32	26	development	development	NOUN
easat-10197	32	27	strategy	strategy	NOUN
easat-10197	32	28	,	,	PUNCT
easat-10197	32	29	greatly	greatly	ADV
easat-10197	32	30	limiting	limit	VERB
easat-10197	32	31	the	the	DET
easat-10197	32	32	effectiveness	effectiveness	NOUN
easat-10197	32	33	of	of	ADP
easat-10197	32	34	building	build	VERB
easat-10197	32	35	vietnam	vietnam	PROPN
easat-10197	32	36	’s	’s	PART
easat-10197	32	37	cultural	cultural	ADJ
easat-10197	32	38	brand	brand	NOUN
easat-10197	32	39	.	.	PUNCT
easat-10197	33	1	as	as	SCONJ
easat-10197	33	2	vietnam	vietnam	PROPN
easat-10197	33	3	strives	strive	VERB
easat-10197	33	4	to	to	PART
easat-10197	33	5	build	build	VERB
easat-10197	33	6	its	its	PRON
easat-10197	33	7	image	image	NOUN
easat-10197	33	8	as	as	ADP
easat-10197	33	9	a	a	DET
easat-10197	33	10	dynamic	dynamic	ADJ
easat-10197	33	11	and	and	CCONJ
easat-10197	33	12	creative	creative	ADJ
easat-10197	33	13	nation	nation	NOUN
easat-10197	33	14	with	with	ADP
easat-10197	33	15	rich	rich	ADJ
easat-10197	33	16	traditions	tradition	NOUN
easat-10197	33	17	,	,	PUNCT
easat-10197	33	18	it	it	PRON
easat-10197	33	19	is	be	AUX
easat-10197	33	20	important	important	ADJ
easat-10197	33	21	to	to	PART
easat-10197	33	22	monitor	monitor	VERB
easat-10197	33	23	the	the	DET
easat-10197	33	24	development	development	NOUN
easat-10197	33	25	of	of	ADP
easat-10197	33	26	culture	culture	NOUN
easat-10197	33	27	and	and	CCONJ
easat-10197	33	28	identity	identity	NOUN
easat-10197	33	29	in	in	ADP
easat-10197	33	30	its	its	PRON
easat-10197	33	31	historical	historical	ADJ
easat-10197	33	32	,	,	PUNCT
easat-10197	33	33	economic	economic	ADJ
easat-10197	33	34	and	and	CCONJ
easat-10197	33	35	policy	policy	NOUN
easat-10197	33	36	context	context	NOUN
easat-10197	33	37	.	.	PUNCT
easat-10197	34	1	strategic	strategic	ADJ
easat-10197	34	2	planning	planning	NOUN
easat-10197	34	3	and	and	CCONJ
easat-10197	34	4	promotion	promotion	NOUN
easat-10197	34	5	of	of	ADP
easat-10197	34	6	culture	culture	NOUN
easat-10197	34	7	can	can	AUX
easat-10197	34	8	enhance	enhance	VERB
easat-10197	34	9	vietnam	vietnam	PROPN
easat-10197	34	10	’s	’s	PART
easat-10197	34	11	international	international	ADJ
easat-10197	34	12	recognition	recognition	NOUN
easat-10197	34	13	,	,	PUNCT
easat-10197	34	14	while	while	SCONJ
easat-10197	34	15	supporting	support	VERB
easat-10197	34	16	tourism	tourism	NOUN
easat-10197	34	17	,	,	PUNCT
easat-10197	34	18	fostering	foster	VERB
easat-10197	34	19	patriotism	patriotism	NOUN
easat-10197	34	20	and	and	CCONJ
easat-10197	34	21	protecting	protect	VERB
easat-10197	34	22	the	the	DET
easat-10197	34	23	country	country	NOUN
easat-10197	34	24	’s	’s	PART
easat-10197	34	25	invaluable	invaluable	ADJ
easat-10197	34	26	cultural	cultural	ADJ
easat-10197	34	27	heritage	heritage	NOUN
easat-10197	34	28	in	in	ADP
easat-10197	34	29	today	today	NOUN
easat-10197	34	30	’s	’s	PART
easat-10197	34	31	globalized	globalize	VERB
easat-10197	34	32	world	world	NOUN
easat-10197	34	33	.	.	PUNCT
easat-10197	35	1	1.2	1.2	NUM
easat-10197	35	2	.	.	PUNCT
easat-10197	36	1	the	the	DET
easat-10197	36	2	paper	paper	NOUN
easat-10197	36	3	's	's	PART
easat-10197	36	4	purpose	purpose	NOUN
easat-10197	36	5	this	this	DET
easat-10197	36	6	article	article	NOUN
easat-10197	36	7	presents	present	VERB
easat-10197	36	8	a	a	DET
easat-10197	36	9	compelling	compelling	ADJ
easat-10197	36	10	analysis	analysis	NOUN
easat-10197	36	11	of	of	ADP
easat-10197	36	12	max	max	PROPN
easat-10197	36	13	depree	depree	PROPN
easat-10197	36	14	's	's	PART
easat-10197	36	15	leadership	leadership	NOUN
easat-10197	36	16	philosophy	philosophy	NOUN
easat-10197	36	17	,	,	PUNCT
easat-10197	36	18	which	which	PRON
easat-10197	36	19	emphasizes	emphasize	VERB
easat-10197	36	20	vision	vision	NOUN
easat-10197	36	21	,	,	PUNCT
easat-10197	36	22	core	core	NOUN
easat-10197	36	23	values	value	NOUN
easat-10197	36	24	,	,	PUNCT
easat-10197	36	25	and	and	CCONJ
easat-10197	36	26	servant	servant	ADJ
easat-10197	36	27	leadership	leadership	NOUN
easat-10197	36	28	—	—	PUNCT
easat-10197	36	29	principles	principle	NOUN
easat-10197	36	30	that	that	PRON
easat-10197	36	31	can	can	AUX
easat-10197	36	32	serve	serve	VERB
easat-10197	36	33	as	as	ADP
easat-10197	36	34	a	a	DET
easat-10197	36	35	powerful	powerful	ADJ
easat-10197	36	36	foundation	foundation	NOUN
easat-10197	36	37	for	for	ADP
easat-10197	36	38	a	a	DET
easat-10197	36	39	cultural	cultural	ADJ
easat-10197	36	40	branding	branding	NOUN
easat-10197	36	41	strategy	strategy	NOUN
easat-10197	36	42	in	in	ADP
easat-10197	36	43	vietnam	vietnam	PROPN
easat-10197	36	44	.	.	PUNCT
easat-10197	37	1	max	max	PROPN
easat-10197	37	2	depree	depree	PROPN
easat-10197	37	3	,	,	PUNCT
easat-10197	37	4	an	an	DET
easat-10197	37	5	influential	influential	ADJ
easat-10197	37	6	business	business	NOUN
easat-10197	37	7	leader	leader	NOUN
easat-10197	37	8	and	and	CCONJ
easat-10197	37	9	author	author	NOUN
easat-10197	37	10	of	of	ADP
easat-10197	37	11	“	"	PUNCT
easat-10197	37	12	leadership	leadership	NOUN
easat-10197	37	13	is	be	AUX
easat-10197	37	14	an	an	DET
easat-10197	37	15	art	art	NOUN
easat-10197	37	16	”	"	PUNCT
easat-10197	37	17	[	[	X
easat-10197	37	18	1	1	X
easat-10197	37	19	]	]	PUNCT
easat-10197	37	20	believes	believe	VERB
easat-10197	37	21	that	that	SCONJ
easat-10197	37	22	leadership	leadership	NOUN
easat-10197	37	23	transcends	transcend	VERB
easat-10197	37	24	mere	mere	ADJ
easat-10197	37	25	management	management	NOUN
easat-10197	37	26	or	or	CCONJ
easat-10197	37	27	decisionmaking	decisionmaking	NOUN
easat-10197	37	28	;	;	PUNCT
easat-10197	37	29	it	it	PRON
easat-10197	37	30	involves	involve	VERB
easat-10197	37	31	nurturing	nurture	VERB
easat-10197	37	32	and	and	CCONJ
easat-10197	37	33	safeguarding	safeguard	VERB
easat-10197	37	34	the	the	DET
easat-10197	37	35	organization	organization	NOUN
easat-10197	37	36	’s	’s	PART
easat-10197	37	37	identity	identity	NOUN
easat-10197	37	38	.	.	PUNCT
easat-10197	38	1	true	true	ADJ
easat-10197	38	2	leaders	leader	NOUN
easat-10197	38	3	,	,	PUNCT
easat-10197	38	4	in	in	ADP
easat-10197	38	5	depree	depree	PROPN
easat-10197	38	6	’s	’s	PART
easat-10197	38	7	view	view	NOUN
easat-10197	38	8	,	,	PUNCT
easat-10197	38	9	are	be	AUX
easat-10197	38	10	stewards	steward	NOUN
easat-10197	38	11	who	who	PRON
easat-10197	38	12	inspire	inspire	VERB
easat-10197	38	13	common	common	ADJ
easat-10197	38	14	goals	goal	NOUN
easat-10197	38	15	,	,	PUNCT
easat-10197	38	16	foster	foster	ADJ
easat-10197	38	17	trust	trust	NOUN
easat-10197	38	18	,	,	PUNCT
easat-10197	38	19	and	and	CCONJ
easat-10197	38	20	actively	actively	ADV
easat-10197	38	21	serve	serve	VERB
easat-10197	38	22	their	their	PRON
easat-10197	38	23	communities	community	NOUN
easat-10197	38	24	.	.	PUNCT
easat-10197	39	1	in	in	ADP
easat-10197	39	2	the	the	DET
easat-10197	39	3	context	context	NOUN
easat-10197	39	4	of	of	ADP
easat-10197	39	5	vietnam	vietnam	PROPN
easat-10197	39	6	,	,	PUNCT
easat-10197	39	7	businesses	business	NOUN
easat-10197	39	8	have	have	VERB
easat-10197	39	9	a	a	DET
easat-10197	39	10	unique	unique	ADJ
easat-10197	39	11	opportunity	opportunity	NOUN
easat-10197	39	12	to	to	PART
easat-10197	39	13	apply	apply	VERB
easat-10197	39	14	these	these	DET
easat-10197	39	15	principles	principle	NOUN
easat-10197	39	16	in	in	ADP
easat-10197	39	17	crafting	craft	VERB
easat-10197	39	18	a	a	DET
easat-10197	39	19	cultural	cultural	ADJ
easat-10197	39	20	branding	branding	NOUN
easat-10197	39	21	strategy	strategy	NOUN
easat-10197	39	22	that	that	PRON
easat-10197	39	23	prioritizes	prioritize	VERB
easat-10197	39	24	authenticity	authenticity	NOUN
easat-10197	39	25	,	,	PUNCT
easat-10197	39	26	inclusiveness	inclusiveness	NOUN
easat-10197	39	27	,	,	PUNCT
easat-10197	39	28	and	and	CCONJ
easat-10197	39	29	sustainable	sustainable	ADJ
easat-10197	39	30	development	development	NOUN
easat-10197	39	31	.	.	PUNCT
easat-10197	40	1	this	this	DET
easat-10197	40	2	strategy	strategy	NOUN
easat-10197	40	3	not	not	PART
easat-10197	40	4	only	only	ADV
easat-10197	40	5	allows	allow	VERB
easat-10197	40	6	vietnamese	vietnamese	PROPN
easat-10197	40	7	brands	brand	NOUN
easat-10197	40	8	to	to	PART
easat-10197	40	9	affirm	affirm	VERB
easat-10197	40	10	their	their	PRON
easat-10197	40	11	identity	identity	NOUN
easat-10197	40	12	in	in	ADP
easat-10197	40	13	the	the	DET
easat-10197	40	14	international	international	ADJ
easat-10197	40	15	marketplace	marketplace	NOUN
easat-10197	40	16	but	but	CCONJ
easat-10197	40	17	also	also	ADV
easat-10197	40	18	helps	help	VERB
easat-10197	40	19	promote	promote	VERB
easat-10197	40	20	uplifting	uplift	VERB
easat-10197	40	21	cultural	cultural	ADJ
easat-10197	40	22	values	value	NOUN
easat-10197	40	23	and	and	CCONJ
easat-10197	40	24	foster	foster	VERB
easat-10197	40	25	harmonious	harmonious	ADJ
easat-10197	40	26	relationships	relationship	NOUN
easat-10197	40	27	between	between	ADP
easat-10197	40	28	businesses	business	NOUN
easat-10197	40	29	and	and	CCONJ
easat-10197	40	30	their	their	PRON
easat-10197	40	31	communities	community	NOUN
easat-10197	40	32	.	.	PUNCT
easat-10197	41	1	through	through	ADP
easat-10197	41	2	this	this	DET
easat-10197	41	3	analysis	analysis	NOUN
easat-10197	41	4	,	,	PUNCT
easat-10197	41	5	we	we	PRON
easat-10197	41	6	aspire	aspire	VERB
easat-10197	41	7	to	to	PART
easat-10197	41	8	inspire	inspire	VERB
easat-10197	41	9	vietnamese	vietnamese	ADJ
easat-10197	41	10	leaders	leader	NOUN
easat-10197	41	11	to	to	PART
easat-10197	41	12	appreciate	appreciate	VERB
easat-10197	41	13	their	their	PRON
easat-10197	41	14	significant	significant	ADJ
easat-10197	41	15	role	role	NOUN
easat-10197	41	16	in	in	ADP
easat-10197	41	17	steering	steer	VERB
easat-10197	41	18	their	their	PRON
easat-10197	41	19	organizations	organization	NOUN
easat-10197	41	20	toward	toward	ADP
easat-10197	41	21	excellence	excellence	NOUN
easat-10197	41	22	,	,	PUNCT
easat-10197	41	23	all	all	PRON
easat-10197	41	24	while	while	SCONJ
easat-10197	41	25	cultivating	cultivate	VERB
easat-10197	41	26	a	a	DET
easat-10197	41	27	humane	humane	ADJ
easat-10197	41	28	and	and	CCONJ
easat-10197	41	29	innovative	innovative	ADJ
easat-10197	41	30	work	work	NOUN
easat-10197	41	31	environment	environment	NOUN
easat-10197	41	32	that	that	PRON
easat-10197	41	33	reflects	reflect	VERB
easat-10197	41	34	max	max	PROPN
easat-10197	41	35	depree	depree	PROPN
easat-10197	41	36	's	's	PART
easat-10197	41	37	belief	belief	NOUN
easat-10197	41	38	that	that	SCONJ
easat-10197	41	39	“	"	PUNCT
easat-10197	41	40	leadership	leadership	NOUN
easat-10197	41	41	is	be	AUX
easat-10197	41	42	an	an	DET
easat-10197	41	43	art	art	NOUN
easat-10197	41	44	”	"	PUNCT
easat-10197	41	45	.	.	PUNCT
easat-10197	42	1	2	2	X
easat-10197	42	2	.	.	X
easat-10197	42	3	literature	literature	NOUN
easat-10197	42	4	review	review	PROPN
easat-10197	42	5	building	build	VERB
easat-10197	42	6	a	a	DET
easat-10197	42	7	national	national	ADJ
easat-10197	42	8	brand	brand	NOUN
easat-10197	42	9	for	for	ADP
easat-10197	42	10	vietnamese	vietnamese	ADJ
easat-10197	42	11	culture	culture	NOUN
easat-10197	42	12	involves	involve	VERB
easat-10197	42	13	integrating	integrate	VERB
easat-10197	42	14	leadership	leadership	NOUN
easat-10197	42	15	principles	principle	NOUN
easat-10197	42	16	with	with	ADP
easat-10197	42	17	cultural	cultural	ADJ
easat-10197	42	18	promotion	promotion	NOUN
easat-10197	42	19	strategies	strategy	NOUN
easat-10197	42	20	.	.	PUNCT
easat-10197	43	1	max	max	PROPN
easat-10197	43	2	depree	depree	PROPN
easat-10197	43	3	's	's	PART
easat-10197	43	4	"	"	PUNCT
easat-10197	43	5	leadership	leadership	NOUN
easat-10197	43	6	is	be	AUX
easat-10197	43	7	an	an	DET
easat-10197	43	8	art	art	NOUN
easat-10197	43	9	"	"	PUNCT
easat-10197	43	10	offers	offer	VERB
easat-10197	43	11	insights	insight	NOUN
easat-10197	43	12	into	into	ADP
easat-10197	43	13	vision	vision	NOUN
easat-10197	43	14	,	,	PUNCT
easat-10197	43	15	values	value	NOUN
easat-10197	43	16	,	,	PUNCT
easat-10197	43	17	and	and	CCONJ
easat-10197	43	18	servant	servant	ADJ
easat-10197	43	19	leadership	leadership	NOUN
easat-10197	43	20	,	,	PUNCT
easat-10197	43	21	which	which	PRON
easat-10197	43	22	can	can	AUX
easat-10197	43	23	be	be	AUX
easat-10197	43	24	applied	apply	VERB
easat-10197	43	25	to	to	ADP
easat-10197	43	26	this	this	DET
easat-10197	43	27	endeavor	endeavor	NOUN
easat-10197	43	28	.	.	PUNCT
easat-10197	44	1	this	this	DET
easat-10197	44	2	literature	literature	NOUN
easat-10197	44	3	review	review	NOUN
easat-10197	44	4	examines	examine	VERB
easat-10197	44	5	how	how	SCONJ
easat-10197	44	6	depree	depree	NOUN
easat-10197	44	7	's	's	PART
easat-10197	44	8	philosophy	philosophy	NOUN
easat-10197	44	9	aligns	align	VERB
easat-10197	44	10	with	with	ADP
easat-10197	44	11	efforts	effort	NOUN
easat-10197	44	12	to	to	PART
easat-10197	44	13	promote	promote	VERB
easat-10197	44	14	vietnamese	vietnamese	ADJ
easat-10197	44	15	culture	culture	NOUN
easat-10197	44	16	and	and	CCONJ
easat-10197	44	17	build	build	VERB
easat-10197	44	18	a	a	DET
easat-10197	44	19	strong	strong	ADJ
easat-10197	44	20	national	national	ADJ
easat-10197	44	21	brand	brand	NOUN
easat-10197	44	22	.	.	PUNCT
easat-10197	45	1	2.1	2.1	NUM
easat-10197	45	2	.	.	PUNCT
easat-10197	45	3	national	national	ADJ
easat-10197	45	4	branding	brand	VERB
easat-10197	45	5	national	national	ADJ
easat-10197	45	6	branding	branding	NOUN
easat-10197	45	7	is	be	AUX
easat-10197	45	8	a	a	DET
easat-10197	45	9	strategic	strategic	ADJ
easat-10197	45	10	process	process	NOUN
easat-10197	45	11	that	that	PRON
easat-10197	45	12	aligns	align	VERB
easat-10197	45	13	a	a	DET
easat-10197	45	14	nation	nation	NOUN
easat-10197	45	15	's	's	PART
easat-10197	45	16	cultural	cultural	ADJ
easat-10197	45	17	,	,	PUNCT
easat-10197	45	18	economic	economic	ADJ
easat-10197	45	19	,	,	PUNCT
easat-10197	45	20	and	and	CCONJ
easat-10197	45	21	political	political	ADJ
easat-10197	45	22	assets	asset	NOUN
easat-10197	45	23	to	to	PART
easat-10197	45	24	influence	influence	VERB
easat-10197	45	25	international	international	ADJ
easat-10197	45	26	perceptions	perception	NOUN
easat-10197	45	27	and	and	CCONJ
easat-10197	45	28	enhance	enhance	VERB
easat-10197	45	29	its	its	PRON
easat-10197	45	30	global	global	ADJ
easat-10197	45	31	reputation	reputation	NOUN
easat-10197	45	32	.	.	PUNCT
easat-10197	46	1	this	this	DET
easat-10197	46	2	concept	concept	NOUN
easat-10197	46	3	is	be	AUX
easat-10197	46	4	closely	closely	ADV
easat-10197	46	5	tied	tie	VERB
easat-10197	46	6	to	to	ADP
easat-10197	46	7	the	the	DET
easat-10197	46	8	idea	idea	NOUN
easat-10197	46	9	of	of	ADP
easat-10197	46	10	"	"	PUNCT
easat-10197	46	11	soft	soft	ADJ
easat-10197	46	12	power	power	NOUN
easat-10197	46	13	,	,	PUNCT
easat-10197	46	14	"	"	PUNCT
easat-10197	46	15	which	which	PRON
easat-10197	46	16	involves	involve	VERB
easat-10197	46	17	leveraging	leverage	VERB
easat-10197	46	18	cultural	cultural	ADJ
easat-10197	46	19	,	,	PUNCT
easat-10197	46	20	educational	educational	ADJ
easat-10197	46	21	,	,	PUNCT
easat-10197	46	22	and	and	CCONJ
easat-10197	46	23	diplomatic	diplomatic	ADJ
easat-10197	46	24	resources	resource	NOUN
easat-10197	46	25	to	to	PART
easat-10197	46	26	achieve	achieve	VERB
easat-10197	46	27	national	national	ADJ
easat-10197	46	28	goals	goal	NOUN
easat-10197	46	29	without	without	ADP
easat-10197	46	30	coercion	coercion	NOUN
easat-10197	46	31	.	.	PUNCT
easat-10197	47	1	simon	simon	PROPN
easat-10197	47	2	anholt	anholt	PROPN
easat-10197	47	3	,	,	PUNCT
easat-10197	47	4	a	a	DET
easat-10197	47	5	leading	lead	VERB
easat-10197	47	6	expert	expert	NOUN
easat-10197	47	7	in	in	ADP
easat-10197	47	8	this	this	DET
easat-10197	47	9	field	field	NOUN
easat-10197	47	10	,	,	PUNCT
easat-10197	47	11	emphasizes	emphasize	VERB
easat-10197	47	12	that	that	SCONJ
easat-10197	47	13	soft	soft	ADJ
easat-10197	47	14	power	power	NOUN
easat-10197	47	15	is	be	AUX
easat-10197	47	16	crucial	crucial	ADJ
easat-10197	47	17	for	for	ADP
easat-10197	47	18	positioning	position	VERB
easat-10197	47	19	nations	nation	NOUN
easat-10197	47	20	effectively	effectively	ADV
easat-10197	47	21	in	in	ADP
easat-10197	47	22	the	the	DET
easat-10197	47	23	global	global	ADJ
easat-10197	47	24	arena	arena	NOUN
easat-10197	48	1	[	[	X
easat-10197	48	2	2	2	NUM
easat-10197	48	3	]	]	PUNCT
easat-10197	48	4	.	.	PUNCT
easat-10197	49	1	many	many	ADJ
easat-10197	49	2	countries	country	NOUN
easat-10197	49	3	around	around	ADP
easat-10197	49	4	the	the	DET
easat-10197	49	5	world	world	NOUN
easat-10197	49	6	have	have	AUX
easat-10197	49	7	successfully	successfully	ADV
easat-10197	49	8	built	build	VERB
easat-10197	49	9	their	their	PRON
easat-10197	49	10	national	national	ADJ
easat-10197	49	11	brands	brand	NOUN
easat-10197	49	12	through	through	ADP
easat-10197	49	13	various	various	ADJ
easat-10197	49	14	strategies	strategy	NOUN
easat-10197	49	15	.	.	PUNCT
easat-10197	50	1	new	new	PROPN
easat-10197	50	2	zealand	zealand	PROPN
easat-10197	50	3	is	be	AUX
easat-10197	50	4	famous	famous	ADJ
easat-10197	50	5	for	for	ADP
easat-10197	50	6	its	its	PRON
easat-10197	50	7	"	"	PUNCT
easat-10197	50	8	100	100	NUM
easat-10197	50	9	%	%	NOUN
easat-10197	50	10	pure	pure	ADJ
easat-10197	50	11	new	new	PROPN
easat-10197	50	12	zealand	zealand	PROPN
easat-10197	50	13	"	"	PUNCT
easat-10197	50	14	campaign	campaign	NOUN
easat-10197	50	15	,	,	PUNCT
easat-10197	50	16	focusing	focus	VERB
easat-10197	50	17	on	on	ADP
easat-10197	50	18	pristine	pristine	ADJ
easat-10197	50	19	nature	nature	NOUN
easat-10197	50	20	,	,	PUNCT
easat-10197	50	21	clean	clean	ADJ
easat-10197	50	22	environment	environment	NOUN
easat-10197	50	23	and	and	CCONJ
easat-10197	50	24	sustainable	sustainable	ADJ
easat-10197	50	25	lifestyle	lifestyle	NOUN
easat-10197	50	26	,	,	PUNCT
easat-10197	50	27	thereby	thereby	ADV
easat-10197	50	28	attracting	attract	VERB
easat-10197	50	29	tourists	tourist	NOUN
easat-10197	50	30	and	and	CCONJ
easat-10197	50	31	investment	investment	NOUN
easat-10197	50	32	,	,	PUNCT
easat-10197	50	33	while	while	SCONJ
easat-10197	50	34	1707	1707	NUM
easat-10197	50	35	edelweiss	edelweiss	PROPN
easat-10197	50	36	applied	apply	VERB
easat-10197	50	37	science	science	NOUN
easat-10197	50	38	and	and	CCONJ
easat-10197	50	39	technology	technology	NOUN
easat-10197	50	40	issn	issn	PROPN
easat-10197	50	41	:	:	PUNCT
easat-10197	50	42	2576	2576	NUM
easat-10197	50	43	-	-	SYM
easat-10197	50	44	8484	8484	NUM
easat-10197	50	45	vol	vol	NOUN
easat-10197	50	46	.	.	PROPN
easat-10197	51	1	9	9	NUM
easat-10197	51	2	,	,	PUNCT
easat-10197	51	3	no	no	INTJ
easat-10197	51	4	.	.	NOUN
easat-10197	51	5	9	9	NUM
easat-10197	51	6	:	:	SYM
easat-10197	51	7	1705	1705	NUM
easat-10197	51	8	-	-	SYM
easat-10197	51	9	1713	1713	NUM
easat-10197	51	10	,	,	PUNCT
easat-10197	51	11	2025	2025	NUM
easat-10197	51	12	doi	doi	NOUN
easat-10197	51	13	:	:	PUNCT
easat-10197	51	14	10.55214/2576	10.55214/2576	NUM
easat-10197	51	15	-	-	SYM
easat-10197	51	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	51	17	©	©	ADP
easat-10197	51	18	2025	2025	NUM
easat-10197	51	19	by	by	ADP
easat-10197	51	20	the	the	DET
easat-10197	51	21	authors	author	NOUN
easat-10197	51	22	;	;	PUNCT
easat-10197	51	23	licensee	licensee	PROPN
easat-10197	51	24	learning	learning	PROPN
easat-10197	51	25	gate	gate	PROPN
easat-10197	51	26	building	build	VERB
easat-10197	51	27	a	a	DET
easat-10197	51	28	friendly	friendly	ADJ
easat-10197	51	29	and	and	CCONJ
easat-10197	51	30	nature	nature	NOUN
easat-10197	51	31	-	-	PUNCT
easat-10197	51	32	friendly	friendly	ADJ
easat-10197	51	33	national	national	ADJ
easat-10197	51	34	image	image	NOUN
easat-10197	52	1	[	[	X
easat-10197	52	2	3	3	NUM
easat-10197	52	3	]	]	PUNCT
easat-10197	52	4	.	.	PUNCT
easat-10197	53	1	south	south	PROPN
easat-10197	53	2	korea	korea	PROPN
easat-10197	53	3	has	have	AUX
easat-10197	53	4	taken	take	VERB
easat-10197	53	5	advantage	advantage	NOUN
easat-10197	53	6	of	of	ADP
easat-10197	53	7	the	the	DET
easat-10197	53	8	hallyu	hallyu	NOUN
easat-10197	53	9	(	(	PUNCT
easat-10197	53	10	korean	korean	ADJ
easat-10197	53	11	wave	wave	NOUN
easat-10197	53	12	)	)	PUNCT
easat-10197	53	13	cultural	cultural	ADJ
easat-10197	53	14	wave	wave	NOUN
easat-10197	53	15	to	to	PART
easat-10197	53	16	promote	promote	VERB
easat-10197	53	17	popular	popular	ADJ
easat-10197	53	18	culture	culture	NOUN
easat-10197	53	19	such	such	ADJ
easat-10197	53	20	as	as	ADP
easat-10197	53	21	k	k	NOUN
easat-10197	53	22	-	-	PUNCT
easat-10197	53	23	pop	pop	NOUN
easat-10197	53	24	,	,	PUNCT
easat-10197	53	25	movies	movie	NOUN
easat-10197	53	26	and	and	CCONJ
easat-10197	53	27	cuisine	cuisine	NOUN
easat-10197	53	28	,	,	PUNCT
easat-10197	53	29	thereby	thereby	ADV
easat-10197	53	30	enhancing	enhance	VERB
easat-10197	53	31	the	the	DET
easat-10197	53	32	country	country	NOUN
easat-10197	53	33	's	's	PART
easat-10197	53	34	global	global	ADJ
easat-10197	53	35	status	status	NOUN
easat-10197	53	36	.	.	PUNCT
easat-10197	54	1	strong	strong	ADJ
easat-10197	54	2	government	government	NOUN
easat-10197	54	3	support	support	NOUN
easat-10197	54	4	in	in	ADP
easat-10197	54	5	cultural	cultural	ADJ
easat-10197	54	6	and	and	CCONJ
easat-10197	54	7	media	medium	NOUN
easat-10197	54	8	programs	program	NOUN
easat-10197	54	9	aims	aim	VERB
easat-10197	54	10	to	to	PART
easat-10197	54	11	bring	bring	VERB
easat-10197	54	12	korean	korean	ADJ
easat-10197	54	13	cuisine	cuisine	NOUN
easat-10197	54	14	and	and	CCONJ
easat-10197	54	15	cultural	cultural	ADJ
easat-10197	54	16	images	image	NOUN
easat-10197	54	17	to	to	ADP
easat-10197	54	18	the	the	DET
easat-10197	54	19	global	global	ADJ
easat-10197	54	20	public	public	NOUN
easat-10197	54	21	[	[	X
easat-10197	54	22	4	4	NUM
easat-10197	54	23	]	]	PUNCT
easat-10197	54	24	.	.	PUNCT
easat-10197	55	1	meanwhile	meanwhile	ADV
easat-10197	55	2	,	,	PUNCT
easat-10197	55	3	switzerland	switzerland	PROPN
easat-10197	55	4	builds	build	VERB
easat-10197	55	5	its	its	PRON
easat-10197	55	6	national	national	ADJ
easat-10197	55	7	brand	brand	NOUN
easat-10197	55	8	based	base	VERB
easat-10197	55	9	on	on	ADP
easat-10197	55	10	an	an	DET
easat-10197	55	11	image	image	NOUN
easat-10197	55	12	of	of	ADP
easat-10197	55	13	quality	quality	NOUN
easat-10197	55	14	,	,	PUNCT
easat-10197	55	15	reliability	reliability	NOUN
easat-10197	55	16	and	and	CCONJ
easat-10197	55	17	neutrality	neutrality	NOUN
easat-10197	55	18	,	,	PUNCT
easat-10197	55	19	associated	associate	VERB
easat-10197	55	20	with	with	ADP
easat-10197	55	21	high	high	ADJ
easat-10197	55	22	-	-	PUNCT
easat-10197	55	23	end	end	NOUN
easat-10197	55	24	watch	watch	NOUN
easat-10197	55	25	products	product	NOUN
easat-10197	55	26	,	,	PUNCT
easat-10197	55	27	banking	banking	NOUN
easat-10197	55	28	and	and	CCONJ
easat-10197	55	29	alpine	alpine	PROPN
easat-10197	55	30	tourism	tourism	NOUN
easat-10197	55	31	,	,	PUNCT
easat-10197	55	32	creating	create	VERB
easat-10197	55	33	long	long	ADJ
easat-10197	55	34	-	-	PUNCT
easat-10197	55	35	term	term	NOUN
easat-10197	55	36	trust	trust	NOUN
easat-10197	55	37	and	and	CCONJ
easat-10197	55	38	reputation	reputation	NOUN
easat-10197	55	39	[	[	X
easat-10197	55	40	5	5	NUM
easat-10197	55	41	]	]	PUNCT
easat-10197	55	42	.	.	PUNCT
easat-10197	56	1	poland	poland	PROPN
easat-10197	56	2	can	can	AUX
easat-10197	56	3	get	get	VERB
easat-10197	56	4	higher	high	ADJ
easat-10197	56	5	levels	level	NOUN
easat-10197	56	6	of	of	ADP
easat-10197	56	7	exports	export	NOUN
easat-10197	56	8	,	,	PUNCT
easat-10197	56	9	foreign	foreign	ADJ
easat-10197	56	10	direct	direct	ADJ
easat-10197	56	11	investments	investment	NOUN
easat-10197	56	12	and	and	CCONJ
easat-10197	56	13	tourist	tourist	NOUN
easat-10197	56	14	arrivals	arrival	NOUN
easat-10197	56	15	at	at	ADP
easat-10197	56	16	the	the	DET
easat-10197	56	17	same	same	ADJ
easat-10197	56	18	time	time	NOUN
easat-10197	56	19	after	after	SCONJ
easat-10197	56	20	there	there	PRON
easat-10197	56	21	is	be	VERB
easat-10197	56	22	consistent	consistent	ADJ
easat-10197	56	23	strategy	strategy	NOUN
easat-10197	56	24	and	and	CCONJ
easat-10197	56	25	execution	execution	NOUN
easat-10197	56	26	involved	involve	VERB
easat-10197	56	27	with	with	ADP
easat-10197	56	28	national	national	ADJ
easat-10197	56	29	branding	branding	NOUN
easat-10197	56	30	.	.	PUNCT
easat-10197	57	1	in	in	ADP
easat-10197	57	2	conducting	conduct	VERB
easat-10197	57	3	the	the	DET
easat-10197	57	4	research	research	NOUN
easat-10197	57	5	general	general	ADJ
easat-10197	57	6	scientific	scientific	ADJ
easat-10197	57	7	and	and	CCONJ
easat-10197	57	8	special	special	ADJ
easat-10197	57	9	methods	method	NOUN
easat-10197	57	10	were	be	AUX
easat-10197	57	11	used	use	VERB
easat-10197	57	12	such	such	ADJ
easat-10197	57	13	as	as	ADP
easat-10197	57	14	analysis	analysis	NOUN
easat-10197	57	15	and	and	CCONJ
easat-10197	57	16	synthesis	synthesis	NOUN
easat-10197	57	17	,	,	PUNCT
easat-10197	57	18	induction	induction	NOUN
easat-10197	57	19	and	and	CCONJ
easat-10197	57	20	deduction	deduction	NOUN
easat-10197	57	21	,	,	PUNCT
easat-10197	57	22	systematization	systematization	NOUN
easat-10197	57	23	and	and	CCONJ
easat-10197	57	24	grouping	grouping	NOUN
easat-10197	57	25	,	,	PUNCT
easat-10197	57	26	as	as	ADV
easat-10197	57	27	well	well	ADV
easat-10197	57	28	as	as	ADP
easat-10197	57	29	systematic	systematic	ADJ
easat-10197	57	30	approach	approach	NOUN
easat-10197	57	31	[	[	X
easat-10197	57	32	6	6	NUM
easat-10197	57	33	]	]	PUNCT
easat-10197	57	34	.	.	PUNCT
easat-10197	58	1	effective	effective	ADJ
easat-10197	58	2	nation	nation	NOUN
easat-10197	58	3	branding	branding	NOUN
easat-10197	58	4	policies	policy	NOUN
easat-10197	58	5	often	often	ADV
easat-10197	58	6	include	include	VERB
easat-10197	58	7	clearly	clearly	ADV
easat-10197	58	8	defining	define	VERB
easat-10197	58	9	the	the	DET
easat-10197	58	10	core	core	ADJ
easat-10197	58	11	values	value	NOUN
easat-10197	58	12	and	and	CCONJ
easat-10197	58	13	national	national	ADJ
easat-10197	58	14	identity	identity	NOUN
easat-10197	58	15	,	,	PUNCT
easat-10197	58	16	synchronizing	synchronize	VERB
easat-10197	58	17	related	relate	VERB
easat-10197	58	18	sectors	sector	NOUN
easat-10197	58	19	such	such	ADJ
easat-10197	58	20	as	as	ADP
easat-10197	58	21	tourism	tourism	NOUN
easat-10197	58	22	,	,	PUNCT
easat-10197	58	23	diplomacy	diplomacy	NOUN
easat-10197	58	24	,	,	PUNCT
easat-10197	58	25	trade	trade	NOUN
easat-10197	58	26	,	,	PUNCT
easat-10197	58	27	education	education	NOUN
easat-10197	58	28	and	and	CCONJ
easat-10197	58	29	culture	culture	NOUN
easat-10197	58	30	to	to	PART
easat-10197	58	31	create	create	VERB
easat-10197	58	32	a	a	DET
easat-10197	58	33	comprehensive	comprehensive	ADJ
easat-10197	58	34	strategy	strategy	NOUN
easat-10197	58	35	,	,	PUNCT
easat-10197	58	36	avoiding	avoid	VERB
easat-10197	58	37	fragmentation	fragmentation	NOUN
easat-10197	58	38	in	in	ADP
easat-10197	58	39	initiatives	initiative	NOUN
easat-10197	58	40	[	[	X
easat-10197	58	41	3	3	NUM
easat-10197	58	42	,	,	PUNCT
easat-10197	58	43	5	5	NUM
easat-10197	58	44	]	]	PUNCT
easat-10197	58	45	.	.	PUNCT
easat-10197	59	1	the	the	DET
easat-10197	59	2	application	application	NOUN
easat-10197	59	3	of	of	ADP
easat-10197	59	4	modern	modern	ADJ
easat-10197	59	5	technology	technology	NOUN
easat-10197	59	6	and	and	CCONJ
easat-10197	59	7	communication	communication	NOUN
easat-10197	59	8	,	,	PUNCT
easat-10197	59	9	especially	especially	ADV
easat-10197	59	10	social	social	ADJ
easat-10197	59	11	networks	network	NOUN
easat-10197	59	12	and	and	CCONJ
easat-10197	59	13	digital	digital	ADJ
easat-10197	59	14	communication	communication	NOUN
easat-10197	59	15	,	,	PUNCT
easat-10197	59	16	is	be	AUX
easat-10197	59	17	also	also	ADV
easat-10197	59	18	an	an	DET
easat-10197	59	19	important	important	ADJ
easat-10197	59	20	factor	factor	NOUN
easat-10197	59	21	to	to	PART
easat-10197	59	22	reach	reach	VERB
easat-10197	59	23	the	the	DET
easat-10197	59	24	global	global	ADJ
easat-10197	59	25	audience	audience	NOUN
easat-10197	59	26	quickly	quickly	ADV
easat-10197	59	27	and	and	CCONJ
easat-10197	59	28	effectively	effectively	ADV
easat-10197	59	29	[	[	X
easat-10197	59	30	7	7	NUM
easat-10197	59	31	]	]	PUNCT
easat-10197	59	32	.	.	PUNCT
easat-10197	60	1	finally	finally	ADV
easat-10197	60	2	,	,	PUNCT
easat-10197	60	3	regular	regular	ADJ
easat-10197	60	4	measurement	measurement	NOUN
easat-10197	60	5	and	and	CCONJ
easat-10197	60	6	adjustment	adjustment	NOUN
easat-10197	60	7	of	of	ADP
easat-10197	60	8	strategies	strategy	NOUN
easat-10197	60	9	helps	help	VERB
easat-10197	60	10	countries	country	NOUN
easat-10197	60	11	adapt	adapt	VERB
easat-10197	60	12	to	to	ADP
easat-10197	60	13	new	new	ADJ
easat-10197	60	14	trends	trend	NOUN
easat-10197	60	15	and	and	CCONJ
easat-10197	60	16	feedback	feedback	NOUN
easat-10197	60	17	from	from	ADP
easat-10197	60	18	the	the	DET
easat-10197	60	19	international	international	ADJ
easat-10197	60	20	community	community	NOUN
easat-10197	60	21	[	[	X
easat-10197	60	22	5	5	NUM
easat-10197	60	23	]	]	PUNCT
easat-10197	60	24	.	.	PUNCT
easat-10197	61	1	in	in	ADP
easat-10197	61	2	vietnam	vietnam	PROPN
easat-10197	61	3	,	,	PUNCT
easat-10197	61	4	progress	progress	NOUN
easat-10197	61	5	in	in	ADP
easat-10197	61	6	national	national	ADJ
easat-10197	61	7	branding	branding	NOUN
easat-10197	61	8	has	have	AUX
easat-10197	61	9	been	be	AUX
easat-10197	61	10	made	make	VERB
easat-10197	61	11	through	through	ADP
easat-10197	61	12	heritage	heritage	NOUN
easat-10197	61	13	tourism	tourism	NOUN
easat-10197	61	14	and	and	CCONJ
easat-10197	61	15	culinary	culinary	NOUN
easat-10197	61	16	diplomacy	diplomacy	NOUN
easat-10197	61	17	.	.	PUNCT
easat-10197	62	1	unesco	unesco	PROPN
easat-10197	62	2	-	-	PUNCT
easat-10197	62	3	recognized	recognize	VERB
easat-10197	62	4	cultural	cultural	ADJ
easat-10197	62	5	heritages	heritage	NOUN
easat-10197	62	6	such	such	ADJ
easat-10197	62	7	as	as	ADP
easat-10197	62	8	ha	ha	INTJ
easat-10197	62	9	long	long	PROPN
easat-10197	62	10	bay	bay	PROPN
easat-10197	62	11	,	,	PUNCT
easat-10197	62	12	trang	trang	PROPN
easat-10197	62	13	an	an	DET
easat-10197	62	14	scenic	scenic	ADJ
easat-10197	62	15	landscape	landscape	NOUN
easat-10197	62	16	complex	complex	NOUN
easat-10197	62	17	and	and	CCONJ
easat-10197	62	18	hoi	hoi	ADJ
easat-10197	62	19	an	an	DET
easat-10197	62	20	ancient	ancient	ADJ
easat-10197	62	21	town	town	NOUN
easat-10197	62	22	attract	attract	VERB
easat-10197	62	23	millions	million	NOUN
easat-10197	62	24	of	of	ADP
easat-10197	62	25	tourists	tourist	NOUN
easat-10197	62	26	each	each	DET
easat-10197	62	27	year	year	NOUN
easat-10197	62	28	,	,	PUNCT
easat-10197	62	29	while	while	SCONJ
easat-10197	62	30	vietnamese	vietnamese	ADJ
easat-10197	62	31	cuisine	cuisine	VERB
easat-10197	62	32	such	such	ADJ
easat-10197	62	33	as	as	ADP
easat-10197	62	34	pho	pho	NOUN
easat-10197	62	35	and	and	CCONJ
easat-10197	62	36	banh	banh	PROPN
easat-10197	62	37	mi	mi	PROPN
easat-10197	62	38	are	be	AUX
easat-10197	62	39	increasingly	increasingly	ADV
easat-10197	62	40	popular	popular	ADJ
easat-10197	62	41	globally	globally	ADV
easat-10197	62	42	.	.	PUNCT
easat-10197	63	1	however	however	ADV
easat-10197	63	2	,	,	PUNCT
easat-10197	63	3	these	these	DET
easat-10197	63	4	efforts	effort	NOUN
easat-10197	63	5	still	still	ADV
easat-10197	63	6	lack	lack	VERB
easat-10197	63	7	cohesion	cohesion	NOUN
easat-10197	63	8	and	and	CCONJ
easat-10197	63	9	a	a	DET
easat-10197	63	10	unified	unified	ADJ
easat-10197	63	11	strategic	strategic	ADJ
easat-10197	63	12	vision	vision	NOUN
easat-10197	63	13	.	.	PUNCT
easat-10197	64	1	initiatives	initiative	NOUN
easat-10197	64	2	such	such	ADJ
easat-10197	64	3	as	as	ADP
easat-10197	64	4	the	the	DET
easat-10197	64	5	vietnam	vietnam	PROPN
easat-10197	64	6	value	value	NOUN
easat-10197	64	7	programme	programme	NOUN
easat-10197	64	8	and	and	CCONJ
easat-10197	64	9	the	the	DET
easat-10197	64	10	"	"	PUNCT
easat-10197	64	11	vietnam	vietnam	PROPN
easat-10197	64	12	timeless	timeless	ADJ
easat-10197	64	13	charm	charm	NOUN
easat-10197	64	14	"	"	PUNCT
easat-10197	64	15	tourism	tourism	NOUN
easat-10197	64	16	campaign	campaign	NOUN
easat-10197	64	17	have	have	VERB
easat-10197	64	18	yet	yet	ADV
easat-10197	64	19	to	to	PART
easat-10197	64	20	create	create	VERB
easat-10197	64	21	a	a	DET
easat-10197	64	22	strong	strong	ADJ
easat-10197	64	23	impact	impact	NOUN
easat-10197	64	24	and	and	CCONJ
easat-10197	64	25	have	have	AUX
easat-10197	64	26	not	not	PART
easat-10197	64	27	yet	yet	ADV
easat-10197	64	28	built	build	VERB
easat-10197	64	29	a	a	DET
easat-10197	64	30	comprehensive	comprehensive	ADJ
easat-10197	64	31	national	national	ADJ
easat-10197	64	32	brand	brand	NOUN
easat-10197	65	1	[	[	X
easat-10197	65	2	8	8	NUM
easat-10197	65	3	]	]	PUNCT
easat-10197	65	4	.	.	PUNCT
easat-10197	66	1	therefore	therefore	ADV
easat-10197	66	2	,	,	PUNCT
easat-10197	66	3	learning	learn	VERB
easat-10197	66	4	from	from	ADP
easat-10197	66	5	the	the	DET
easat-10197	66	6	experiences	experience	NOUN
easat-10197	66	7	of	of	ADP
easat-10197	66	8	successful	successful	ADJ
easat-10197	66	9	countries	country	NOUN
easat-10197	66	10	and	and	CCONJ
easat-10197	66	11	applying	apply	VERB
easat-10197	66	12	synchronous	synchronous	ADJ
easat-10197	66	13	policies	policy	NOUN
easat-10197	66	14	,	,	PUNCT
easat-10197	66	15	focusing	focus	VERB
easat-10197	66	16	on	on	ADP
easat-10197	66	17	soft	soft	ADJ
easat-10197	66	18	power	power	NOUN
easat-10197	66	19	,	,	PUNCT
easat-10197	66	20	sustainable	sustainable	ADJ
easat-10197	66	21	development	development	NOUN
easat-10197	66	22	and	and	CCONJ
easat-10197	66	23	effective	effective	ADJ
easat-10197	66	24	use	use	NOUN
easat-10197	66	25	of	of	ADP
easat-10197	66	26	modern	modern	ADJ
easat-10197	66	27	media	medium	NOUN
easat-10197	66	28	will	will	AUX
easat-10197	66	29	be	be	AUX
easat-10197	66	30	the	the	DET
easat-10197	66	31	key	key	NOUN
easat-10197	66	32	for	for	SCONJ
easat-10197	66	33	vietnam	vietnam	PROPN
easat-10197	66	34	to	to	PART
easat-10197	66	35	enhance	enhance	VERB
easat-10197	66	36	its	its	PRON
easat-10197	66	37	national	national	ADJ
easat-10197	66	38	brand	brand	NOUN
easat-10197	66	39	position	position	NOUN
easat-10197	66	40	on	on	ADP
easat-10197	66	41	the	the	DET
easat-10197	66	42	world	world	NOUN
easat-10197	66	43	map	map	NOUN
easat-10197	66	44	.	.	PUNCT
easat-10197	67	1	2.2	2.2	NUM
easat-10197	67	2	.	.	PUNCT
easat-10197	68	1	key	key	ADJ
easat-10197	68	2	elements	element	NOUN
easat-10197	68	3	of	of	ADP
easat-10197	68	4	max	max	PROPN
easat-10197	68	5	depree	depree	PROPN
easat-10197	68	6	's	's	PART
easat-10197	68	7	leadership	leadership	NOUN
easat-10197	68	8	philosophy	philosophy	NOUN
easat-10197	68	9	2.2.1	2.2.1	NUM
easat-10197	68	10	.	.	PUNCT
easat-10197	69	1	vision	vision	NOUN
easat-10197	69	2	depree	depree	PROPN
easat-10197	69	3	emphasizes	emphasize	VERB
easat-10197	69	4	that	that	SCONJ
easat-10197	69	5	a	a	DET
easat-10197	69	6	leader	leader	NOUN
easat-10197	69	7	's	's	PART
easat-10197	69	8	first	first	ADJ
easat-10197	69	9	responsibility	responsibility	NOUN
easat-10197	69	10	is	be	AUX
easat-10197	69	11	to	to	PART
easat-10197	69	12	define	define	VERB
easat-10197	69	13	reality	reality	NOUN
easat-10197	69	14	,	,	PUNCT
easat-10197	69	15	which	which	PRON
easat-10197	69	16	means	mean	VERB
easat-10197	69	17	articulating	articulate	VERB
easat-10197	69	18	a	a	DET
easat-10197	69	19	clear	clear	ADJ
easat-10197	69	20	and	and	CCONJ
easat-10197	69	21	inclusive	inclusive	ADJ
easat-10197	69	22	purpose	purpose	NOUN
easat-10197	70	1	[	[	X
easat-10197	70	2	1	1	NUM
easat-10197	70	3	]	]	PUNCT
easat-10197	70	4	.	.	PUNCT
easat-10197	71	1	for	for	ADP
easat-10197	71	2	vietnam	vietnam	PROPN
easat-10197	71	3	,	,	PUNCT
easat-10197	71	4	this	this	PRON
easat-10197	71	5	involves	involve	VERB
easat-10197	71	6	defining	define	VERB
easat-10197	71	7	a	a	DET
easat-10197	71	8	cultural	cultural	ADJ
easat-10197	71	9	brand	brand	NOUN
easat-10197	71	10	that	that	PRON
easat-10197	71	11	reflects	reflect	VERB
easat-10197	71	12	its	its	PRON
easat-10197	71	13	diverse	diverse	ADJ
easat-10197	71	14	heritage	heritage	NOUN
easat-10197	71	15	and	and	CCONJ
easat-10197	71	16	creative	creative	ADJ
easat-10197	71	17	potential	potential	NOUN
easat-10197	71	18	.	.	PUNCT
easat-10197	72	1	a	a	DET
easat-10197	72	2	clear	clear	ADJ
easat-10197	72	3	and	and	CCONJ
easat-10197	72	4	specific	specific	ADJ
easat-10197	72	5	vision	vision	NOUN
easat-10197	72	6	not	not	PART
easat-10197	72	7	only	only	ADV
easat-10197	72	8	helps	help	VERB
easat-10197	72	9	stakeholders	stakeholder	NOUN
easat-10197	72	10	from	from	ADP
easat-10197	72	11	government	government	NOUN
easat-10197	72	12	,	,	PUNCT
easat-10197	72	13	businesses	business	NOUN
easat-10197	72	14	to	to	ADP
easat-10197	72	15	local	local	ADJ
easat-10197	72	16	communities	community	NOUN
easat-10197	72	17	to	to	PART
easat-10197	72	18	unify	unify	VERB
easat-10197	72	19	and	and	CCONJ
easat-10197	72	20	agree	agree	VERB
easat-10197	72	21	around	around	ADP
easat-10197	72	22	a	a	DET
easat-10197	72	23	common	common	ADJ
easat-10197	72	24	goal	goal	NOUN
easat-10197	72	25	but	but	CCONJ
easat-10197	72	26	also	also	ADV
easat-10197	72	27	creates	create	VERB
easat-10197	72	28	a	a	DET
easat-10197	72	29	solid	solid	ADJ
easat-10197	72	30	foundation	foundation	NOUN
easat-10197	72	31	for	for	ADP
easat-10197	72	32	developing	develop	VERB
easat-10197	72	33	effective	effective	ADJ
easat-10197	72	34	branding	branding	NOUN
easat-10197	72	35	strategies	strategy	NOUN
easat-10197	72	36	.	.	PUNCT
easat-10197	73	1	thereby	thereby	ADV
easat-10197	73	2	,	,	PUNCT
easat-10197	73	3	the	the	DET
easat-10197	73	4	vietnamese	vietnamese	ADJ
easat-10197	73	5	cultural	cultural	ADJ
easat-10197	73	6	brand	brand	NOUN
easat-10197	73	7	is	be	AUX
easat-10197	73	8	not	not	PART
easat-10197	73	9	only	only	ADV
easat-10197	73	10	preserved	preserve	VERB
easat-10197	73	11	and	and	CCONJ
easat-10197	73	12	promoted	promote	VERB
easat-10197	73	13	in	in	ADP
easat-10197	73	14	terms	term	NOUN
easat-10197	73	15	of	of	ADP
easat-10197	73	16	traditional	traditional	ADJ
easat-10197	73	17	values	value	NOUN
easat-10197	73	18	,	,	PUNCT
easat-10197	73	19	but	but	CCONJ
easat-10197	73	20	also	also	ADV
easat-10197	73	21	strongly	strongly	ADV
easat-10197	73	22	promoted	promote	VERB
easat-10197	73	23	in	in	ADP
easat-10197	73	24	the	the	DET
easat-10197	73	25	international	international	ADJ
easat-10197	73	26	arena	arena	NOUN
easat-10197	73	27	,	,	PUNCT
easat-10197	73	28	contributing	contribute	VERB
easat-10197	73	29	to	to	ADP
easat-10197	73	30	enhancing	enhance	VERB
easat-10197	73	31	the	the	DET
easat-10197	73	32	country	country	NOUN
easat-10197	73	33	's	's	PART
easat-10197	73	34	position	position	NOUN
easat-10197	73	35	and	and	CCONJ
easat-10197	73	36	influence	influence	NOUN
easat-10197	73	37	in	in	ADP
easat-10197	73	38	the	the	DET
easat-10197	73	39	context	context	NOUN
easat-10197	73	40	of	of	ADP
easat-10197	73	41	increasingly	increasingly	ADV
easat-10197	73	42	deep	deep	ADJ
easat-10197	73	43	globalization	globalization	NOUN
easat-10197	73	44	.	.	PUNCT
easat-10197	74	1	2.3	2.3	NUM
easat-10197	74	2	.	.	PUNCT
easat-10197	75	1	values	value	NOUN
easat-10197	75	2	max	max	PROPN
easat-10197	75	3	depree	depree	PROPN
easat-10197	75	4	emphasized	emphasize	VERB
easat-10197	75	5	the	the	DET
easat-10197	75	6	importance	importance	NOUN
easat-10197	75	7	of	of	ADP
easat-10197	75	8	trust	trust	NOUN
easat-10197	75	9	and	and	CCONJ
easat-10197	75	10	integrity	integrity	NOUN
easat-10197	75	11	in	in	ADP
easat-10197	75	12	leadership	leadership	NOUN
easat-10197	75	13	,	,	PUNCT
easat-10197	75	14	considering	consider	VERB
easat-10197	75	15	them	they	PRON
easat-10197	75	16	the	the	DET
easat-10197	75	17	foundation	foundation	NOUN
easat-10197	75	18	for	for	ADP
easat-10197	75	19	building	build	VERB
easat-10197	75	20	lasting	lasting	ADJ
easat-10197	75	21	and	and	CCONJ
easat-10197	75	22	effective	effective	ADJ
easat-10197	75	23	relationships	relationship	NOUN
easat-10197	75	24	[	[	X
easat-10197	75	25	1	1	NUM
easat-10197	75	26	]	]	PUNCT
easat-10197	75	27	.	.	PUNCT
easat-10197	76	1	in	in	ADP
easat-10197	76	2	the	the	DET
easat-10197	76	3	context	context	NOUN
easat-10197	76	4	of	of	ADP
easat-10197	76	5	building	build	VERB
easat-10197	76	6	vietnam	vietnam	PROPN
easat-10197	76	7	's	's	PART
easat-10197	76	8	national	national	ADJ
easat-10197	76	9	cultural	cultural	ADJ
easat-10197	76	10	brand	brand	NOUN
easat-10197	76	11	,	,	PUNCT
easat-10197	76	12	these	these	DET
easat-10197	76	13	values	value	NOUN
easat-10197	76	14	become	become	VERB
easat-10197	76	15	even	even	ADV
easat-10197	76	16	more	more	ADV
easat-10197	76	17	essential	essential	ADJ
easat-10197	76	18	to	to	PART
easat-10197	76	19	preserve	preserve	VERB
easat-10197	76	20	the	the	DET
easat-10197	76	21	authenticity	authenticity	NOUN
easat-10197	76	22	of	of	ADP
easat-10197	76	23	traditional	traditional	ADJ
easat-10197	76	24	culture	culture	NOUN
easat-10197	76	25	while	while	SCONJ
easat-10197	76	26	promoting	promote	VERB
easat-10197	76	27	innovation	innovation	NOUN
easat-10197	76	28	in	in	ADP
easat-10197	76	29	cultural	cultural	ADJ
easat-10197	76	30	products	product	NOUN
easat-10197	76	31	.	.	PUNCT
easat-10197	77	1	maintaining	maintain	VERB
easat-10197	77	2	a	a	DET
easat-10197	77	3	balance	balance	NOUN
easat-10197	77	4	between	between	ADP
easat-10197	77	5	preservation	preservation	NOUN
easat-10197	77	6	and	and	CCONJ
easat-10197	77	7	innovation	innovation	NOUN
easat-10197	77	8	not	not	PART
easat-10197	77	9	only	only	ADV
easat-10197	77	10	helps	help	VERB
easat-10197	77	11	vietnam	vietnam	PROPN
easat-10197	77	12	's	's	PART
easat-10197	77	13	cultural	cultural	ADJ
easat-10197	77	14	brand	brand	NOUN
easat-10197	77	15	stay	stay	VERB
easat-10197	77	16	true	true	ADJ
easat-10197	77	17	to	to	ADP
easat-10197	77	18	its	its	PRON
easat-10197	77	19	origins	origin	NOUN
easat-10197	77	20	and	and	CCONJ
easat-10197	77	21	heritage	heritage	NOUN
easat-10197	77	22	but	but	CCONJ
easat-10197	77	23	also	also	ADV
easat-10197	77	24	makes	make	VERB
easat-10197	77	25	the	the	DET
easat-10197	77	26	brand	brand	NOUN
easat-10197	77	27	appealing	appealing	ADJ
easat-10197	77	28	and	and	CCONJ
easat-10197	77	29	relevant	relevant	ADJ
easat-10197	77	30	to	to	ADP
easat-10197	77	31	the	the	DET
easat-10197	77	32	tastes	taste	NOUN
easat-10197	77	33	of	of	ADP
easat-10197	77	34	modern	modern	ADJ
easat-10197	77	35	audiences	audience	NOUN
easat-10197	77	36	.	.	PUNCT
easat-10197	78	1	by	by	ADP
easat-10197	78	2	focusing	focus	VERB
easat-10197	78	3	on	on	ADP
easat-10197	78	4	both	both	PRON
easat-10197	78	5	authenticity	authenticity	NOUN
easat-10197	78	6	and	and	CCONJ
easat-10197	78	7	innovation	innovation	NOUN
easat-10197	78	8	,	,	PUNCT
easat-10197	78	9	vietnam	vietnam	PROPN
easat-10197	78	10	can	can	AUX
easat-10197	78	11	build	build	VERB
easat-10197	78	12	a	a	DET
easat-10197	78	13	cultural	cultural	ADJ
easat-10197	78	14	brand	brand	NOUN
easat-10197	78	15	that	that	PRON
easat-10197	78	16	is	be	AUX
easat-10197	78	17	both	both	PRON
easat-10197	78	18	traditional	traditional	ADJ
easat-10197	78	19	and	and	CCONJ
easat-10197	78	20	contemporary	contemporary	ADJ
easat-10197	78	21	,	,	PUNCT
easat-10197	78	22	thereby	thereby	ADV
easat-10197	78	23	enhancing	enhance	VERB
easat-10197	78	24	its	its	PRON
easat-10197	78	25	position	position	NOUN
easat-10197	78	26	and	and	CCONJ
easat-10197	78	27	competitiveness	competitiveness	NOUN
easat-10197	78	28	in	in	ADP
easat-10197	78	29	the	the	DET
easat-10197	78	30	international	international	ADJ
easat-10197	78	31	market	market	NOUN
easat-10197	78	32	.	.	PUNCT
easat-10197	79	1	1708	1708	NUM
easat-10197	79	2	edelweiss	edelweiss	PROPN
easat-10197	79	3	applied	apply	VERB
easat-10197	79	4	science	science	NOUN
easat-10197	79	5	and	and	CCONJ
easat-10197	79	6	technology	technology	NOUN
easat-10197	79	7	issn	issn	PROPN
easat-10197	79	8	:	:	PUNCT
easat-10197	79	9	2576	2576	NUM
easat-10197	79	10	-	-	SYM
easat-10197	79	11	8484	8484	NUM
easat-10197	79	12	vol	vol	NOUN
easat-10197	79	13	.	.	PROPN
easat-10197	80	1	9	9	NUM
easat-10197	80	2	,	,	PUNCT
easat-10197	80	3	no	no	INTJ
easat-10197	80	4	.	.	NOUN
easat-10197	80	5	9	9	NUM
easat-10197	80	6	:	:	SYM
easat-10197	80	7	1705	1705	NUM
easat-10197	80	8	-	-	SYM
easat-10197	80	9	1713	1713	NUM
easat-10197	80	10	,	,	PUNCT
easat-10197	80	11	2025	2025	NUM
easat-10197	80	12	doi	doi	NOUN
easat-10197	80	13	:	:	PUNCT
easat-10197	80	14	10.55214/2576	10.55214/2576	NUM
easat-10197	80	15	-	-	SYM
easat-10197	80	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	80	17	©	©	ADP
easat-10197	80	18	2025	2025	NUM
easat-10197	80	19	by	by	ADP
easat-10197	80	20	the	the	DET
easat-10197	80	21	authors	author	NOUN
easat-10197	80	22	;	;	PUNCT
easat-10197	80	23	licensee	licensee	PROPN
easat-10197	80	24	learning	learning	NOUN
easat-10197	80	25	gate	gate	VERB
easat-10197	80	26	2.4	2.4	NUM
easat-10197	80	27	.	.	PUNCT
easat-10197	81	1	servant	servant	ADJ
easat-10197	81	2	leadership	leadership	PROPN
easat-10197	81	3	max	max	PROPN
easat-10197	81	4	depree	depree	PROPN
easat-10197	81	5	advocates	advocate	VERB
easat-10197	81	6	a	a	DET
easat-10197	81	7	servant	servant	ADJ
easat-10197	81	8	leadership	leadership	NOUN
easat-10197	81	9	style	style	NOUN
easat-10197	81	10	in	in	ADP
easat-10197	81	11	which	which	PRON
easat-10197	81	12	the	the	DET
easat-10197	81	13	empowerment	empowerment	NOUN
easat-10197	81	14	of	of	ADP
easat-10197	81	15	local	local	ADJ
easat-10197	81	16	communities	community	NOUN
easat-10197	81	17	and	and	CCONJ
easat-10197	81	18	stakeholders	stakeholder	NOUN
easat-10197	81	19	is	be	AUX
easat-10197	81	20	seen	see	VERB
easat-10197	81	21	as	as	ADP
easat-10197	81	22	central	central	ADJ
easat-10197	81	23	.	.	PUNCT
easat-10197	82	1	this	this	DET
easat-10197	82	2	approach	approach	NOUN
easat-10197	82	3	is	be	AUX
easat-10197	82	4	consistent	consistent	ADJ
easat-10197	82	5	with	with	ADP
easat-10197	82	6	his	his	PRON
easat-10197	82	7	concept	concept	NOUN
easat-10197	82	8	of	of	ADP
easat-10197	82	9	“	"	PUNCT
easat-10197	82	10	mobile	mobile	ADJ
easat-10197	82	11	leadership	leadership	NOUN
easat-10197	82	12	,	,	PUNCT
easat-10197	82	13	”	"	PUNCT
easat-10197	82	14	in	in	ADP
easat-10197	82	15	which	which	PRON
easat-10197	82	16	leaders	leader	NOUN
easat-10197	82	17	do	do	AUX
easat-10197	82	18	not	not	PART
easat-10197	82	19	retain	retain	VERB
easat-10197	82	20	absolute	absolute	ADJ
easat-10197	82	21	control	control	NOUN
easat-10197	82	22	but	but	CCONJ
easat-10197	82	23	instead	instead	ADV
easat-10197	82	24	empower	empower	VERB
easat-10197	82	25	others	other	NOUN
easat-10197	82	26	to	to	PART
easat-10197	82	27	take	take	VERB
easat-10197	82	28	ownership	ownership	NOUN
easat-10197	82	29	and	and	CCONJ
easat-10197	82	30	actively	actively	ADV
easat-10197	82	31	contribute	contribute	VERB
easat-10197	82	32	to	to	ADP
easat-10197	82	33	the	the	DET
easat-10197	82	34	overall	overall	ADJ
easat-10197	82	35	goals	goal	NOUN
easat-10197	82	36	of	of	ADP
easat-10197	82	37	the	the	DET
easat-10197	82	38	organization	organization	NOUN
easat-10197	82	39	[	[	X
easat-10197	82	40	1	1	NUM
easat-10197	82	41	]	]	PUNCT
easat-10197	82	42	.	.	PUNCT
easat-10197	83	1	for	for	ADP
easat-10197	83	2	vietnam	vietnam	PROPN
easat-10197	83	3	,	,	PUNCT
easat-10197	83	4	empowering	empower	VERB
easat-10197	83	5	local	local	ADJ
easat-10197	83	6	artisans	artisan	NOUN
easat-10197	83	7	and	and	CCONJ
easat-10197	83	8	cultural	cultural	ADJ
easat-10197	83	9	workers	worker	NOUN
easat-10197	83	10	not	not	PART
easat-10197	83	11	only	only	ADV
easat-10197	83	12	enhances	enhance	VERB
easat-10197	83	13	the	the	DET
easat-10197	83	14	authenticity	authenticity	NOUN
easat-10197	83	15	of	of	ADP
easat-10197	83	16	cultural	cultural	ADJ
easat-10197	83	17	products	product	NOUN
easat-10197	83	18	but	but	CCONJ
easat-10197	83	19	also	also	ADV
easat-10197	83	20	increases	increase	VERB
easat-10197	83	21	their	their	PRON
easat-10197	83	22	appeal	appeal	NOUN
easat-10197	83	23	to	to	ADP
easat-10197	83	24	both	both	CCONJ
easat-10197	83	25	domestic	domestic	ADJ
easat-10197	83	26	and	and	CCONJ
easat-10197	83	27	international	international	ADJ
easat-10197	83	28	markets	market	NOUN
easat-10197	83	29	.	.	PUNCT
easat-10197	84	1	when	when	SCONJ
easat-10197	84	2	grassroots	grassroots	ADJ
easat-10197	84	3	stakeholders	stakeholder	NOUN
easat-10197	84	4	are	be	AUX
easat-10197	84	5	deeply	deeply	ADV
easat-10197	84	6	involved	involve	VERB
easat-10197	84	7	and	and	CCONJ
easat-10197	84	8	involved	involve	VERB
easat-10197	84	9	in	in	ADP
easat-10197	84	10	the	the	DET
easat-10197	84	11	branding	branding	NOUN
easat-10197	84	12	process	process	NOUN
easat-10197	84	13	,	,	PUNCT
easat-10197	84	14	vietnam	vietnam	PROPN
easat-10197	84	15	will	will	AUX
easat-10197	84	16	ensure	ensure	VERB
easat-10197	84	17	sustainable	sustainable	ADJ
easat-10197	84	18	brand	brand	NOUN
easat-10197	84	19	development	development	NOUN
easat-10197	84	20	while	while	SCONJ
easat-10197	84	21	creating	create	VERB
easat-10197	84	22	a	a	DET
easat-10197	84	23	strong	strong	ADJ
easat-10197	84	24	and	and	CCONJ
easat-10197	84	25	lasting	lasting	ADJ
easat-10197	84	26	reputation	reputation	NOUN
easat-10197	84	27	in	in	ADP
easat-10197	84	28	the	the	DET
easat-10197	84	29	global	global	ADJ
easat-10197	84	30	community	community	NOUN
easat-10197	84	31	.	.	PUNCT
easat-10197	85	1	3	3	X
easat-10197	85	2	.	.	X
easat-10197	85	3	overall	overall	ADJ
easat-10197	85	4	findings	finding	NOUN
easat-10197	85	5	vietnam	vietnam	PROPN
easat-10197	85	6	’s	’s	PART
easat-10197	85	7	cultural	cultural	ADJ
easat-10197	85	8	tourism	tourism	NOUN
easat-10197	85	9	sector	sector	NOUN
easat-10197	85	10	has	have	AUX
easat-10197	85	11	seen	see	VERB
easat-10197	85	12	significant	significant	ADJ
easat-10197	85	13	growth	growth	NOUN
easat-10197	85	14	,	,	PUNCT
easat-10197	85	15	with	with	ADP
easat-10197	85	16	initiatives	initiative	NOUN
easat-10197	85	17	such	such	ADJ
easat-10197	85	18	as	as	ADP
easat-10197	85	19	the	the	DET
easat-10197	85	20	heritage	heritage	NOUN
easat-10197	85	21	road	road	NOUN
easat-10197	85	22	campaign	campaign	NOUN
easat-10197	85	23	helping	help	VERB
easat-10197	85	24	to	to	PART
easat-10197	85	25	increase	increase	VERB
easat-10197	85	26	visitor	visitor	NOUN
easat-10197	85	27	engagement	engagement	NOUN
easat-10197	85	28	.	.	PUNCT
easat-10197	86	1	the	the	DET
easat-10197	86	2	number	number	NOUN
easat-10197	86	3	of	of	ADP
easat-10197	86	4	international	international	ADJ
easat-10197	86	5	visitors	visitor	NOUN
easat-10197	86	6	over	over	ADP
easat-10197	86	7	the	the	DET
easat-10197	86	8	months	month	NOUN
easat-10197	86	9	is	be	AUX
easat-10197	86	10	steadily	steadily	ADV
easat-10197	86	11	increasing	increase	VERB
easat-10197	86	12	,	,	PUNCT
easat-10197	86	13	showing	show	VERB
easat-10197	86	14	a	a	DET
easat-10197	86	15	recovering	recover	VERB
easat-10197	86	16	trend	trend	NOUN
easat-10197	86	17	in	in	ADP
easat-10197	86	18	international	international	ADJ
easat-10197	86	19	visitors	visitor	NOUN
easat-10197	86	20	.	.	PUNCT
easat-10197	87	1	the	the	DET
easat-10197	87	2	whole	whole	ADJ
easat-10197	87	3	year	year	NOUN
easat-10197	87	4	2023	2023	NUM
easat-10197	87	5	,	,	PUNCT
easat-10197	87	6	the	the	DET
easat-10197	87	7	total	total	ADJ
easat-10197	87	8	number	number	NOUN
easat-10197	87	9	of	of	ADP
easat-10197	87	10	international	international	ADJ
easat-10197	87	11	visitors	visitor	NOUN
easat-10197	87	12	reaches	reach	VERB
easat-10197	87	13	12.6	12.6	NUM
easat-10197	87	14	million	million	NUM
easat-10197	87	15	arrivals	arrival	NOUN
easat-10197	87	16	,	,	PUNCT
easat-10197	87	17	3.5	3.5	NUM
easat-10197	87	18	times	time	NOUN
easat-10197	87	19	higher	high	ADJ
easat-10197	87	20	than	than	ADP
easat-10197	87	21	in	in	ADP
easat-10197	87	22	2022	2022	NUM
easat-10197	87	23	.	.	PUNCT
easat-10197	88	1	international	international	ADJ
easat-10197	88	2	visitors	visitor	NOUN
easat-10197	88	3	to	to	ADP
easat-10197	88	4	vietnam	vietnam	PROPN
easat-10197	88	5	reach	reach	VERB
easat-10197	88	6	12.6	12.6	NUM
easat-10197	88	7	million	million	NUM
easat-10197	88	8	arrivals	arrival	NOUN
easat-10197	88	9	in	in	ADP
easat-10197	88	10	2023	2023	NUM
easat-10197	88	11	,	,	PUNCT
easat-10197	88	12	increased	increase	VERB
easat-10197	88	13	3.5	3.5	NUM
easat-10197	88	14	times	time	NOUN
easat-10197	88	15	in	in	ADP
easat-10197	88	16	comparison	comparison	NOUN
easat-10197	88	17	to	to	ADP
easat-10197	88	18	2022	2022	NUM
easat-10197	88	19	[	[	X
easat-10197	88	20	9	9	NUM
easat-10197	88	21	]	]	PUNCT
easat-10197	88	22	.	.	PUNCT
easat-10197	89	1	however	however	ADV
easat-10197	89	2	,	,	PUNCT
easat-10197	89	3	despite	despite	SCONJ
easat-10197	89	4	this	this	DET
easat-10197	89	5	success	success	NOUN
easat-10197	89	6	,	,	PUNCT
easat-10197	89	7	challenges	challenge	NOUN
easat-10197	89	8	remain	remain	VERB
easat-10197	89	9	,	,	PUNCT
easat-10197	89	10	particularly	particularly	ADV
easat-10197	89	11	in	in	ADP
easat-10197	89	12	engaging	engage	VERB
easat-10197	89	13	local	local	ADJ
easat-10197	89	14	communities	community	NOUN
easat-10197	89	15	in	in	ADP
easat-10197	89	16	decision	decision	NOUN
easat-10197	89	17	-	-	PUNCT
easat-10197	89	18	making	making	NOUN
easat-10197	89	19	.	.	PUNCT
easat-10197	90	1	a	a	DET
easat-10197	90	2	lack	lack	NOUN
easat-10197	90	3	of	of	ADP
easat-10197	90	4	community	community	NOUN
easat-10197	90	5	engagement	engagement	NOUN
easat-10197	90	6	can	can	AUX
easat-10197	90	7	lead	lead	VERB
easat-10197	90	8	to	to	ADP
easat-10197	90	9	a	a	DET
easat-10197	90	10	disconnect	disconnect	NOUN
easat-10197	90	11	between	between	ADP
easat-10197	90	12	the	the	DET
easat-10197	90	13	cultural	cultural	ADJ
easat-10197	90	14	experiences	experience	NOUN
easat-10197	90	15	on	on	ADP
easat-10197	90	16	offer	offer	NOUN
easat-10197	90	17	and	and	CCONJ
easat-10197	90	18	the	the	DET
easat-10197	90	19	authentic	authentic	ADJ
easat-10197	90	20	heritage	heritage	NOUN
easat-10197	90	21	of	of	ADP
easat-10197	90	22	the	the	DET
easat-10197	90	23	areas	area	NOUN
easat-10197	90	24	.	.	PUNCT
easat-10197	91	1	vietnamese	vietnamese	ADJ
easat-10197	91	2	cuisine	cuisine	NOUN
easat-10197	91	3	has	have	AUX
easat-10197	91	4	achieved	achieve	VERB
easat-10197	91	5	significant	significant	ADJ
easat-10197	91	6	global	global	ADJ
easat-10197	91	7	recognition	recognition	NOUN
easat-10197	91	8	,	,	PUNCT
easat-10197	91	9	with	with	ADP
easat-10197	91	10	a	a	DET
easat-10197	91	11	40	40	NUM
easat-10197	91	12	%	%	NOUN
easat-10197	91	13	increase	increase	NOUN
easat-10197	91	14	in	in	ADP
easat-10197	91	15	international	international	ADJ
easat-10197	91	16	awareness	awareness	NOUN
easat-10197	91	17	after	after	ADP
easat-10197	91	18	2020	2020	NUM
easat-10197	91	19	.	.	PUNCT
easat-10197	92	1	the	the	DET
easat-10197	92	2	world	world	PROPN
easat-10197	92	3	food	food	PROPN
easat-10197	92	4	travel	travel	PROPN
easat-10197	92	5	association	association	NOUN
easat-10197	92	6	(	(	PUNCT
easat-10197	92	7	wfta	wfta	PROPN
easat-10197	92	8	)	)	PUNCT
easat-10197	92	9	estimated	estimate	VERB
easat-10197	92	10	that	that	SCONJ
easat-10197	92	11	a	a	DET
easat-10197	92	12	staggering	staggering	ADJ
easat-10197	92	13	81	81	NUM
easat-10197	92	14	%	%	NOUN
easat-10197	92	15	of	of	ADP
easat-10197	92	16	international	international	ADJ
easat-10197	92	17	travelers	traveler	NOUN
easat-10197	92	18	express	express	VERB
easat-10197	92	19	a	a	DET
easat-10197	92	20	desire	desire	NOUN
easat-10197	92	21	to	to	PART
easat-10197	92	22	explore	explore	VERB
easat-10197	92	23	local	local	ADJ
easat-10197	92	24	cuisine	cuisine	NOUN
easat-10197	92	25	.	.	PUNCT
easat-10197	93	1	they	they	PRON
easat-10197	93	2	are	be	AUX
easat-10197	93	3	willing	willing	ADJ
easat-10197	93	4	to	to	PART
easat-10197	93	5	spend	spend	VERB
easat-10197	93	6	an	an	DET
easat-10197	93	7	average	average	NOUN
easat-10197	93	8	of	of	ADP
easat-10197	93	9	25	25	NUM
easat-10197	93	10	-	-	SYM
easat-10197	93	11	35	35	NUM
easat-10197	93	12	%	%	NOUN
easat-10197	93	13	of	of	ADP
easat-10197	93	14	their	their	PRON
easat-10197	93	15	travel	travel	NOUN
easat-10197	93	16	budget	budget	NOUN
easat-10197	93	17	on	on	ADP
easat-10197	93	18	food	food	NOUN
easat-10197	93	19	and	and	CCONJ
easat-10197	93	20	beverages	beverage	NOUN
easat-10197	93	21	during	during	ADP
easat-10197	93	22	their	their	PRON
easat-10197	93	23	journeys	journey	NOUN
easat-10197	93	24	[	[	X
easat-10197	93	25	10	10	NUM
easat-10197	93	26	]	]	PUNCT
easat-10197	93	27	.	.	PUNCT
easat-10197	94	1	however	however	ADV
easat-10197	94	2	,	,	PUNCT
easat-10197	94	3	despite	despite	SCONJ
easat-10197	94	4	this	this	DET
easat-10197	94	5	growth	growth	NOUN
easat-10197	94	6	,	,	PUNCT
easat-10197	94	7	vietnam	vietnam	PROPN
easat-10197	94	8	’s	’s	PART
easat-10197	94	9	culinary	culinary	ADJ
easat-10197	94	10	brand	brand	NOUN
easat-10197	94	11	remains	remain	VERB
easat-10197	94	12	fragmented	fragmented	ADJ
easat-10197	94	13	,	,	PUNCT
easat-10197	94	14	with	with	SCONJ
easat-10197	94	15	many	many	ADJ
easat-10197	94	16	regional	regional	ADJ
easat-10197	94	17	specialties	specialty	NOUN
easat-10197	94	18	and	and	CCONJ
easat-10197	94	19	dishes	dish	NOUN
easat-10197	94	20	being	be	AUX
easat-10197	94	21	promoted	promote	VERB
easat-10197	94	22	independently	independently	ADV
easat-10197	94	23	.	.	PUNCT
easat-10197	95	1	this	this	DET
easat-10197	95	2	fragmentation	fragmentation	NOUN
easat-10197	95	3	hinders	hinder	VERB
easat-10197	95	4	the	the	DET
easat-10197	95	5	creation	creation	NOUN
easat-10197	95	6	of	of	ADP
easat-10197	95	7	a	a	DET
easat-10197	95	8	unified	unified	ADJ
easat-10197	95	9	national	national	ADJ
easat-10197	95	10	culinary	culinary	ADJ
easat-10197	95	11	brand	brand	NOUN
easat-10197	95	12	that	that	PRON
easat-10197	95	13	can	can	AUX
easat-10197	95	14	make	make	VERB
easat-10197	95	15	the	the	DET
easat-10197	95	16	most	most	ADJ
easat-10197	95	17	of	of	ADP
easat-10197	95	18	vietnam	vietnam	PROPN
easat-10197	95	19	’s	’s	PART
easat-10197	95	20	diverse	diverse	ADJ
easat-10197	95	21	culinary	culinary	ADJ
easat-10197	95	22	heritage	heritage	NOUN
easat-10197	95	23	.	.	PUNCT
easat-10197	96	1	recent	recent	ADJ
easat-10197	96	2	developments	development	NOUN
easat-10197	96	3	in	in	ADP
easat-10197	96	4	vietnam	vietnam	PROPN
easat-10197	96	5	’s	’s	PART
easat-10197	96	6	culture	culture	NOUN
easat-10197	96	7	and	and	CCONJ
easat-10197	96	8	tourism	tourism	NOUN
easat-10197	96	9	sectors	sector	NOUN
easat-10197	96	10	support	support	VERB
easat-10197	96	11	these	these	DET
easat-10197	96	12	findings	finding	NOUN
easat-10197	96	13	:	:	PUNCT
easat-10197	96	14	•	•	NUM
easat-10197	96	15	world	world	NOUN
easat-10197	96	16	’s	’s	PART
easat-10197	96	17	leading	lead	VERB
easat-10197	96	18	heritage	heritage	NOUN
easat-10197	96	19	destination	destination	NOUN
easat-10197	96	20	:	:	PUNCT
easat-10197	96	21	vietnam	vietnam	PROPN
easat-10197	96	22	was	be	AUX
easat-10197	96	23	named	name	VERB
easat-10197	96	24	the	the	DET
easat-10197	96	25	world	world	NOUN
easat-10197	96	26	’s	’s	PART
easat-10197	96	27	leading	lead	VERB
easat-10197	96	28	heritage	heritage	NOUN
easat-10197	96	29	destination	destination	NOUN
easat-10197	96	30	for	for	ADP
easat-10197	96	31	the	the	DET
easat-10197	96	32	fourth	fourth	ADJ
easat-10197	96	33	time	time	NOUN
easat-10197	96	34	in	in	ADP
easat-10197	96	35	2023	2023	NUM
easat-10197	96	36	,	,	PUNCT
easat-10197	96	37	highlighting	highlight	VERB
easat-10197	96	38	the	the	DET
easat-10197	96	39	country	country	NOUN
easat-10197	96	40	’s	’s	PART
easat-10197	96	41	rich	rich	ADJ
easat-10197	96	42	cultural	cultural	ADJ
easat-10197	96	43	heritage	heritage	NOUN
easat-10197	96	44	and	and	CCONJ
easat-10197	96	45	tourism	tourism	NOUN
easat-10197	96	46	growth	growth	NOUN
easat-10197	96	47	potential	potential	NOUN
easat-10197	97	1	[	[	X
easat-10197	97	2	11	11	NUM
easat-10197	97	3	]	]	PUNCT
easat-10197	97	4	.	.	PUNCT
easat-10197	98	1	•	•	NUM
easat-10197	98	2	world	world	PROPN
easat-10197	98	3	heritage	heritage	PROPN
easat-10197	98	4	committee	committee	PROPN
easat-10197	98	5	membership	membership	NOUN
easat-10197	98	6	:	:	PUNCT
easat-10197	98	7	vietnam	vietnam	PROPN
easat-10197	98	8	’s	’s	PART
easat-10197	98	9	election	election	NOUN
easat-10197	98	10	to	to	ADP
easat-10197	98	11	the	the	DET
easat-10197	98	12	world	world	NOUN
easat-10197	98	13	heritage	heritage	PROPN
easat-10197	98	14	committee	committee	PROPN
easat-10197	98	15	for	for	ADP
easat-10197	98	16	the	the	DET
easat-10197	98	17	2023	2023	NUM
easat-10197	98	18	-	-	SYM
easat-10197	98	19	2027	2027	NUM
easat-10197	98	20	term	term	NOUN
easat-10197	98	21	underscores	underscore	VERB
easat-10197	98	22	vietnam	vietnam	PROPN
easat-10197	98	23	’s	’s	PART
easat-10197	98	24	commitment	commitment	NOUN
easat-10197	98	25	to	to	ADP
easat-10197	98	26	global	global	ADJ
easat-10197	98	27	heritage	heritage	NOUN
easat-10197	98	28	conservation	conservation	NOUN
easat-10197	98	29	and	and	CCONJ
easat-10197	98	30	the	the	DET
easat-10197	98	31	potential	potential	NOUN
easat-10197	98	32	to	to	PART
easat-10197	98	33	leverage	leverage	VERB
easat-10197	98	34	this	this	DET
easat-10197	98	35	role	role	NOUN
easat-10197	98	36	to	to	PART
easat-10197	98	37	enhance	enhance	VERB
easat-10197	98	38	its	its	PRON
easat-10197	98	39	national	national	ADJ
easat-10197	98	40	brand	brand	NOUN
easat-10197	98	41	[	[	X
easat-10197	98	42	12	12	NUM
easat-10197	98	43	]	]	PUNCT
easat-10197	98	44	.	.	PUNCT
easat-10197	99	1	•	•	NUM
easat-10197	99	2	despite	despite	SCONJ
easat-10197	99	3	notable	notable	ADJ
easat-10197	99	4	achievements	achievement	NOUN
easat-10197	99	5	,	,	PUNCT
easat-10197	99	6	the	the	DET
easat-10197	99	7	process	process	NOUN
easat-10197	99	8	of	of	ADP
easat-10197	99	9	building	build	VERB
easat-10197	99	10	vietnam	vietnam	PROPN
easat-10197	99	11	’s	’s	PART
easat-10197	99	12	national	national	PROPN
easat-10197	99	13	cultural	cultural	PROPN
easat-10197	99	14	brand	brand	PROPN
easat-10197	99	15	image	image	NOUN
easat-10197	99	16	still	still	ADV
easat-10197	99	17	faces	face	VERB
easat-10197	99	18	many	many	ADJ
easat-10197	99	19	challenges	challenge	NOUN
easat-10197	99	20	that	that	PRON
easat-10197	99	21	require	require	VERB
easat-10197	99	22	a	a	DET
easat-10197	99	23	holistic	holistic	ADJ
easat-10197	99	24	strategy	strategy	NOUN
easat-10197	99	25	,	,	PUNCT
easat-10197	99	26	cross	cross	ADJ
easat-10197	99	27	-	-	ADJ
easat-10197	99	28	sector	sector	ADJ
easat-10197	99	29	collaboration	collaboration	NOUN
easat-10197	99	30	,	,	PUNCT
easat-10197	99	31	and	and	CCONJ
easat-10197	99	32	substantial	substantial	ADJ
easat-10197	99	33	investment	investment	NOUN
easat-10197	99	34	to	to	PART
easat-10197	99	35	fully	fully	ADV
easat-10197	99	36	realize	realize	VERB
easat-10197	99	37	the	the	DET
easat-10197	99	38	distinctive	distinctive	ADJ
easat-10197	99	39	cultural	cultural	ADJ
easat-10197	99	40	values	value	NOUN
easat-10197	99	41	of	of	ADP
easat-10197	99	42	the	the	DET
easat-10197	99	43	nation	nation	NOUN
easat-10197	99	44	.	.	PUNCT
easat-10197	100	1	•	•	NUM
easat-10197	100	2	community	community	NOUN
easat-10197	100	3	cultural	cultural	ADJ
easat-10197	100	4	heritage	heritage	NOUN
easat-10197	100	5	challenge	challenge	NOUN
easat-10197	100	6	:	:	PUNCT
easat-10197	100	7	initiatives	initiative	NOUN
easat-10197	100	8	that	that	PRON
easat-10197	100	9	incorporate	incorporate	VERB
easat-10197	100	10	cultural	cultural	ADJ
easat-10197	100	11	heritage	heritage	NOUN
easat-10197	100	12	into	into	ADP
easat-10197	100	13	contemporary	contemporary	ADJ
easat-10197	100	14	works	work	NOUN
easat-10197	100	15	have	have	AUX
easat-10197	100	16	successfully	successfully	ADV
easat-10197	100	17	empowered	empower	VERB
easat-10197	100	18	local	local	ADJ
easat-10197	100	19	communities	community	NOUN
easat-10197	100	20	to	to	PART
easat-10197	100	21	preserve	preserve	VERB
easat-10197	100	22	and	and	CCONJ
easat-10197	100	23	promote	promote	VERB
easat-10197	100	24	their	their	PRON
easat-10197	100	25	cultural	cultural	ADJ
easat-10197	100	26	heritage	heritage	NOUN
easat-10197	100	27	,	,	PUNCT
easat-10197	100	28	demonstrating	demonstrate	VERB
easat-10197	100	29	the	the	DET
easat-10197	100	30	effectiveness	effectiveness	NOUN
easat-10197	100	31	of	of	ADP
easat-10197	100	32	community	community	NOUN
easat-10197	100	33	-	-	PUNCT
easat-10197	100	34	led	lead	VERB
easat-10197	100	35	projects	project	NOUN
easat-10197	100	36	.	.	PUNCT
easat-10197	101	1	•	•	NUM
easat-10197	101	2	lack	lack	NOUN
easat-10197	101	3	of	of	ADP
easat-10197	101	4	comprehensive	comprehensive	ADJ
easat-10197	101	5	and	and	CCONJ
easat-10197	101	6	synchronous	synchronous	ADJ
easat-10197	101	7	strategy	strategy	NOUN
easat-10197	101	8	:	:	PUNCT
easat-10197	101	9	national	national	ADJ
easat-10197	101	10	branding	branding	NOUN
easat-10197	101	11	is	be	AUX
easat-10197	101	12	still	still	ADV
easat-10197	101	13	scattered	scatter	VERB
easat-10197	101	14	,	,	PUNCT
easat-10197	101	15	lacking	lack	VERB
easat-10197	101	16	focus	focus	NOUN
easat-10197	101	17	and	and	CCONJ
easat-10197	101	18	lacking	lack	VERB
easat-10197	101	19	a	a	DET
easat-10197	101	20	specialized	specialized	ADJ
easat-10197	101	21	strategy	strategy	NOUN
easat-10197	101	22	,	,	PUNCT
easat-10197	101	23	leading	lead	VERB
easat-10197	101	24	to	to	ADP
easat-10197	101	25	an	an	DET
easat-10197	101	26	unclear	unclear	ADJ
easat-10197	101	27	brand	brand	NOUN
easat-10197	101	28	image	image	NOUN
easat-10197	101	29	,	,	PUNCT
easat-10197	101	30	failing	fail	VERB
easat-10197	101	31	to	to	PART
easat-10197	101	32	create	create	VERB
easat-10197	101	33	a	a	DET
easat-10197	101	34	deep	deep	ADJ
easat-10197	101	35	impression	impression	NOUN
easat-10197	101	36	and	and	CCONJ
easat-10197	101	37	difference	difference	NOUN
easat-10197	101	38	in	in	ADP
easat-10197	101	39	the	the	DET
easat-10197	101	40	international	international	ADJ
easat-10197	101	41	arena	arena	NOUN
easat-10197	101	42	.	.	PUNCT
easat-10197	102	1	•	•	NUM
easat-10197	102	2	exploitation	exploitation	NOUN
easat-10197	102	3	and	and	CCONJ
easat-10197	102	4	conservation	conservation	NOUN
easat-10197	102	5	of	of	ADP
easat-10197	102	6	cultural	cultural	ADJ
easat-10197	102	7	heritage	heritage	NOUN
easat-10197	102	8	are	be	AUX
easat-10197	102	9	not	not	PART
easat-10197	102	10	effective	effective	ADJ
easat-10197	102	11	:	:	PUNCT
easat-10197	102	12	although	although	SCONJ
easat-10197	102	13	vietnam	vietnam	PROPN
easat-10197	102	14	possesses	possess	VERB
easat-10197	102	15	rich	rich	ADJ
easat-10197	102	16	and	and	CCONJ
easat-10197	102	17	diverse	diverse	ADJ
easat-10197	102	18	cultural	cultural	ADJ
easat-10197	102	19	resources	resource	NOUN
easat-10197	102	20	,	,	PUNCT
easat-10197	102	21	the	the	DET
easat-10197	102	22	conservation	conservation	NOUN
easat-10197	102	23	and	and	CCONJ
easat-10197	102	24	promotion	promotion	NOUN
easat-10197	102	25	of	of	ADP
easat-10197	102	26	the	the	DET
easat-10197	102	27	value	value	NOUN
easat-10197	102	28	of	of	ADP
easat-10197	102	29	tangible	tangible	ADJ
easat-10197	102	30	and	and	CCONJ
easat-10197	102	31	intangible	intangible	ADJ
easat-10197	102	32	cultural	cultural	ADJ
easat-10197	102	33	heritages	heritage	NOUN
easat-10197	102	34	are	be	AUX
easat-10197	102	35	still	still	ADV
easat-10197	102	36	limited	limit	VERB
easat-10197	102	37	,	,	PUNCT
easat-10197	102	38	leading	lead	VERB
easat-10197	102	39	to	to	ADP
easat-10197	102	40	the	the	DET
easat-10197	102	41	risk	risk	NOUN
easat-10197	102	42	of	of	ADP
easat-10197	102	43	fading	fade	VERB
easat-10197	102	44	away	away	ADV
easat-10197	102	45	,	,	PUNCT
easat-10197	102	46	lack	lack	NOUN
easat-10197	102	47	of	of	ADP
easat-10197	102	48	inheritance	inheritance	NOUN
easat-10197	102	49	resources	resource	NOUN
easat-10197	102	50	and	and	CCONJ
easat-10197	102	51	inadequate	inadequate	ADJ
easat-10197	102	52	investment	investment	NOUN
easat-10197	102	53	.	.	PUNCT
easat-10197	103	1	•	•	NUM
easat-10197	103	2	lack	lack	NOUN
easat-10197	103	3	of	of	ADP
easat-10197	103	4	close	close	ADJ
easat-10197	103	5	integration	integration	NOUN
easat-10197	103	6	between	between	ADP
easat-10197	103	7	culture	culture	NOUN
easat-10197	103	8	and	and	CCONJ
easat-10197	103	9	other	other	ADJ
easat-10197	103	10	fields	field	NOUN
easat-10197	103	11	:	:	PUNCT
easat-10197	103	12	the	the	DET
easat-10197	103	13	linkage	linkage	NOUN
easat-10197	103	14	between	between	ADP
easat-10197	103	15	culture	culture	NOUN
easat-10197	103	16	and	and	CCONJ
easat-10197	103	17	tourism	tourism	NOUN
easat-10197	103	18	,	,	PUNCT
easat-10197	103	19	trade	trade	NOUN
easat-10197	103	20	,	,	PUNCT
easat-10197	103	21	diplomacy	diplomacy	NOUN
easat-10197	103	22	and	and	CCONJ
easat-10197	103	23	cultural	cultural	ADJ
easat-10197	103	24	industries	industry	NOUN
easat-10197	103	25	has	have	AUX
easat-10197	103	26	not	not	PART
easat-10197	103	27	been	be	AUX
easat-10197	103	28	fully	fully	ADV
easat-10197	103	29	exploited	exploit	VERB
easat-10197	103	30	,	,	PUNCT
easat-10197	103	31	reducing	reduce	VERB
easat-10197	103	32	the	the	DET
easat-10197	103	33	soft	soft	ADJ
easat-10197	103	34	power	power	NOUN
easat-10197	103	35	of	of	ADP
easat-10197	103	36	1709	1709	PROPN
easat-10197	103	37	edelweiss	edelweiss	PROPN
easat-10197	103	38	applied	apply	VERB
easat-10197	103	39	science	science	NOUN
easat-10197	103	40	and	and	CCONJ
easat-10197	103	41	technology	technology	NOUN
easat-10197	103	42	issn	issn	PROPN
easat-10197	103	43	:	:	PUNCT
easat-10197	103	44	2576	2576	NUM
easat-10197	103	45	-	-	SYM
easat-10197	103	46	8484	8484	NUM
easat-10197	103	47	vol	vol	NOUN
easat-10197	103	48	.	.	PROPN
easat-10197	104	1	9	9	NUM
easat-10197	104	2	,	,	PUNCT
easat-10197	104	3	no	no	INTJ
easat-10197	104	4	.	.	NOUN
easat-10197	104	5	9	9	NUM
easat-10197	104	6	:	:	SYM
easat-10197	104	7	1705	1705	NUM
easat-10197	104	8	-	-	SYM
easat-10197	104	9	1713	1713	NUM
easat-10197	104	10	,	,	PUNCT
easat-10197	104	11	2025	2025	NUM
easat-10197	104	12	doi	doi	NOUN
easat-10197	104	13	:	:	PUNCT
easat-10197	104	14	10.55214/2576	10.55214/2576	NUM
easat-10197	104	15	-	-	SYM
easat-10197	104	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	104	17	©	©	ADP
easat-10197	104	18	2025	2025	NUM
easat-10197	104	19	by	by	ADP
easat-10197	104	20	the	the	DET
easat-10197	104	21	authors	author	NOUN
easat-10197	104	22	;	;	PUNCT
easat-10197	104	23	licensee	licensee	PROPN
easat-10197	104	24	learning	learn	VERB
easat-10197	104	25	gate	gate	NOUN
easat-10197	104	26	culture	culture	NOUN
easat-10197	104	27	in	in	ADP
easat-10197	104	28	enhancing	enhance	VERB
easat-10197	104	29	national	national	ADJ
easat-10197	104	30	status	status	NOUN
easat-10197	104	31	.	.	PUNCT
easat-10197	105	1	•	•	NUM
easat-10197	105	2	limited	limit	VERB
easat-10197	105	3	investment	investment	NOUN
easat-10197	105	4	and	and	CCONJ
easat-10197	105	5	human	human	ADJ
easat-10197	105	6	resources	resource	NOUN
easat-10197	105	7	:	:	PUNCT
easat-10197	105	8	investment	investment	NOUN
easat-10197	105	9	in	in	ADP
easat-10197	105	10	cultural	cultural	ADJ
easat-10197	105	11	preservation	preservation	NOUN
easat-10197	105	12	,	,	PUNCT
easat-10197	105	13	development	development	NOUN
easat-10197	105	14	and	and	CCONJ
easat-10197	105	15	training	training	NOUN
easat-10197	105	16	of	of	ADP
easat-10197	105	17	human	human	ADJ
easat-10197	105	18	resources	resource	NOUN
easat-10197	105	19	for	for	ADP
easat-10197	105	20	cultural	cultural	ADJ
easat-10197	105	21	diplomacy	diplomacy	NOUN
easat-10197	105	22	has	have	AUX
easat-10197	105	23	not	not	PART
easat-10197	105	24	yet	yet	ADV
easat-10197	105	25	met	meet	VERB
easat-10197	105	26	practical	practical	ADJ
easat-10197	105	27	requirements	requirement	NOUN
easat-10197	105	28	,	,	PUNCT
easat-10197	105	29	affecting	affect	VERB
easat-10197	105	30	the	the	DET
easat-10197	105	31	effectiveness	effectiveness	NOUN
easat-10197	105	32	of	of	ADP
easat-10197	105	33	national	national	ADJ
easat-10197	105	34	brand	brand	PROPN
easat-10197	105	35	building	building	NOUN
easat-10197	105	36	.	.	PUNCT
easat-10197	106	1	4	4	X
easat-10197	106	2	.	.	X
easat-10197	106	3	discussion	discussion	NOUN
easat-10197	106	4	4.1	4.1	NUM
easat-10197	106	5	.	.	PUNCT
easat-10197	107	1	interpretation	interpretation	NOUN
easat-10197	107	2	max	max	PROPN
easat-10197	107	3	depree	depree	PROPN
easat-10197	107	4	’s	’s	PART
easat-10197	107	5	leadership	leadership	NOUN
easat-10197	107	6	model	model	NOUN
easat-10197	107	7	provides	provide	VERB
easat-10197	107	8	a	a	DET
easat-10197	107	9	theoretical	theoretical	ADJ
easat-10197	107	10	framework	framework	NOUN
easat-10197	107	11	that	that	PRON
easat-10197	107	12	is	be	AUX
easat-10197	107	13	well	well	ADV
easat-10197	107	14	suited	suited	ADJ
easat-10197	107	15	to	to	PART
easat-10197	107	16	address	address	VERB
easat-10197	107	17	vietnam	vietnam	PROPN
easat-10197	107	18	’s	’s	PART
easat-10197	107	19	urgent	urgent	ADJ
easat-10197	107	20	need	need	NOUN
easat-10197	107	21	for	for	ADP
easat-10197	107	22	an	an	DET
easat-10197	107	23	engaging	engaging	ADJ
easat-10197	107	24	and	and	CCONJ
easat-10197	107	25	effective	effective	ADJ
easat-10197	107	26	leadership	leadership	NOUN
easat-10197	107	27	style	style	NOUN
easat-10197	107	28	in	in	ADP
easat-10197	107	29	the	the	DET
easat-10197	107	30	nation	nation	NOUN
easat-10197	107	31	branding	branding	NOUN
easat-10197	107	32	process	process	NOUN
easat-10197	107	33	.	.	PUNCT
easat-10197	108	1	depree	depree	PROPN
easat-10197	108	2	emphasizes	emphasize	VERB
easat-10197	108	3	the	the	DET
easat-10197	108	4	role	role	NOUN
easat-10197	108	5	of	of	ADP
easat-10197	108	6	servant	servant	ADJ
easat-10197	108	7	leadership	leadership	NOUN
easat-10197	108	8	,	,	PUNCT
easat-10197	108	9	in	in	ADP
easat-10197	108	10	which	which	PRON
easat-10197	108	11	the	the	DET
easat-10197	108	12	leader	leader	NOUN
easat-10197	108	13	is	be	AUX
easat-10197	108	14	not	not	PART
easat-10197	108	15	only	only	ADV
easat-10197	108	16	a	a	DET
easat-10197	108	17	director	director	NOUN
easat-10197	108	18	but	but	CCONJ
easat-10197	108	19	also	also	ADV
easat-10197	108	20	a	a	DET
easat-10197	108	21	facilitator	facilitator	NOUN
easat-10197	108	22	,	,	PUNCT
easat-10197	108	23	creating	create	VERB
easat-10197	108	24	conditions	condition	NOUN
easat-10197	108	25	for	for	ADP
easat-10197	108	26	members	member	NOUN
easat-10197	108	27	of	of	ADP
easat-10197	108	28	the	the	DET
easat-10197	108	29	organization	organization	NOUN
easat-10197	108	30	to	to	PART
easat-10197	108	31	maximize	maximize	VERB
easat-10197	108	32	their	their	PRON
easat-10197	108	33	capacity	capacity	NOUN
easat-10197	108	34	and	and	CCONJ
easat-10197	108	35	contribute	contribute	VERB
easat-10197	108	36	to	to	ADP
easat-10197	108	37	the	the	DET
easat-10197	108	38	common	common	ADJ
easat-10197	108	39	goal	goal	NOUN
easat-10197	108	40	[	[	X
easat-10197	108	41	1	1	NUM
easat-10197	108	42	]	]	PUNCT
easat-10197	108	43	.	.	PUNCT
easat-10197	109	1	applying	apply	VERB
easat-10197	109	2	these	these	DET
easat-10197	109	3	principles	principle	NOUN
easat-10197	109	4	to	to	ADP
easat-10197	109	5	the	the	DET
easat-10197	109	6	context	context	NOUN
easat-10197	109	7	of	of	ADP
easat-10197	109	8	nation	nation	NOUN
easat-10197	109	9	branding	brand	VERB
easat-10197	109	10	for	for	ADP
easat-10197	109	11	vietnamese	vietnamese	ADJ
easat-10197	109	12	culture	culture	NOUN
easat-10197	109	13	,	,	PUNCT
easat-10197	109	14	promoting	promote	VERB
easat-10197	109	15	a	a	DET
easat-10197	109	16	shared	share	VERB
easat-10197	109	17	vision	vision	NOUN
easat-10197	109	18	and	and	CCONJ
easat-10197	109	19	a	a	DET
easat-10197	109	20	values	value	NOUN
easat-10197	109	21	-	-	PUNCT
easat-10197	109	22	oriented	orient	VERB
easat-10197	109	23	approach	approach	NOUN
easat-10197	109	24	will	will	AUX
easat-10197	109	25	help	help	VERB
easat-10197	109	26	create	create	VERB
easat-10197	109	27	consensus	consensus	NOUN
easat-10197	109	28	and	and	CCONJ
easat-10197	109	29	deep	deep	ADJ
easat-10197	109	30	commitment	commitment	NOUN
easat-10197	109	31	from	from	ADP
easat-10197	109	32	stakeholders	stakeholder	NOUN
easat-10197	109	33	.	.	PUNCT
easat-10197	110	1	in	in	ADP
easat-10197	110	2	particular	particular	ADJ
easat-10197	110	3	,	,	PUNCT
easat-10197	110	4	empowering	empower	VERB
easat-10197	110	5	important	important	ADJ
easat-10197	110	6	local	local	ADJ
easat-10197	110	7	groups	group	NOUN
easat-10197	110	8	such	such	ADJ
easat-10197	110	9	as	as	ADP
easat-10197	110	10	artisans	artisan	NOUN
easat-10197	110	11	,	,	PUNCT
easat-10197	110	12	cultural	cultural	ADJ
easat-10197	110	13	workers	worker	NOUN
easat-10197	110	14	and	and	CCONJ
easat-10197	110	15	local	local	ADJ
easat-10197	110	16	communities	community	NOUN
easat-10197	110	17	not	not	PART
easat-10197	110	18	only	only	ADV
easat-10197	110	19	helps	helps	AUX
easat-10197	110	20	preserve	preserve	VERB
easat-10197	110	21	and	and	CCONJ
easat-10197	110	22	promote	promote	VERB
easat-10197	110	23	traditional	traditional	ADJ
easat-10197	110	24	cultural	cultural	ADJ
easat-10197	110	25	values	value	NOUN
easat-10197	110	26	but	but	CCONJ
easat-10197	110	27	also	also	ADV
easat-10197	110	28	creates	create	VERB
easat-10197	110	29	endogenous	endogenous	ADJ
easat-10197	110	30	strength	strength	NOUN
easat-10197	110	31	for	for	ADP
easat-10197	110	32	the	the	DET
easat-10197	110	33	national	national	ADJ
easat-10197	110	34	brand	brand	NOUN
easat-10197	110	35	.	.	PUNCT
easat-10197	111	1	for	for	ADP
easat-10197	111	2	example	example	NOUN
easat-10197	111	3	,	,	PUNCT
easat-10197	111	4	supporting	support	VERB
easat-10197	111	5	artisans	artisan	NOUN
easat-10197	111	6	through	through	ADP
easat-10197	111	7	grants	grant	NOUN
easat-10197	111	8	that	that	PRON
easat-10197	111	9	are	be	AUX
easat-10197	111	10	consistent	consistent	ADJ
easat-10197	111	11	with	with	ADP
easat-10197	111	12	depree	depree	PROPN
easat-10197	111	13	’s	’s	PART
easat-10197	111	14	servant	servant	ADJ
easat-10197	111	15	leadership	leadership	NOUN
easat-10197	111	16	philosophy	philosophy	NOUN
easat-10197	111	17	will	will	AUX
easat-10197	111	18	enable	enable	VERB
easat-10197	111	19	them	they	PRON
easat-10197	111	20	to	to	PART
easat-10197	111	21	develop	develop	VERB
easat-10197	111	22	traditional	traditional	ADJ
easat-10197	111	23	handicraft	handicraft	NOUN
easat-10197	111	24	products	product	NOUN
easat-10197	111	25	that	that	PRON
easat-10197	111	26	are	be	AUX
easat-10197	111	27	authentic	authentic	ADJ
easat-10197	111	28	and	and	CCONJ
easat-10197	111	29	have	have	VERB
easat-10197	111	30	high	high	ADJ
easat-10197	111	31	cultural	cultural	ADJ
easat-10197	111	32	value	value	NOUN
easat-10197	111	33	.	.	PUNCT
easat-10197	112	1	when	when	SCONJ
easat-10197	112	2	these	these	DET
easat-10197	112	3	products	product	NOUN
easat-10197	112	4	are	be	AUX
easat-10197	112	5	promoted	promote	VERB
easat-10197	112	6	and	and	CCONJ
easat-10197	112	7	protected	protect	VERB
easat-10197	112	8	by	by	ADP
easat-10197	112	9	the	the	DET
easat-10197	112	10	community	community	NOUN
easat-10197	112	11	and	and	CCONJ
easat-10197	112	12	widely	widely	ADV
easat-10197	112	13	promoted	promote	VERB
easat-10197	112	14	to	to	ADP
easat-10197	112	15	the	the	DET
easat-10197	112	16	international	international	ADJ
easat-10197	112	17	market	market	NOUN
easat-10197	112	18	,	,	PUNCT
easat-10197	112	19	they	they	PRON
easat-10197	112	20	will	will	AUX
easat-10197	112	21	contribute	contribute	VERB
easat-10197	112	22	to	to	ADP
easat-10197	112	23	increasing	increase	VERB
easat-10197	112	24	handicraft	handicraft	NOUN
easat-10197	112	25	exports	export	NOUN
easat-10197	112	26	,	,	PUNCT
easat-10197	112	27	enhancing	enhance	VERB
easat-10197	112	28	the	the	DET
easat-10197	112	29	prestige	prestige	NOUN
easat-10197	112	30	and	and	CCONJ
easat-10197	112	31	competitiveness	competitiveness	NOUN
easat-10197	112	32	of	of	ADP
easat-10197	112	33	vietnam	vietnam	PROPN
easat-10197	112	34	’s	’s	PART
easat-10197	112	35	national	national	PROPN
easat-10197	112	36	brand	brand	NOUN
easat-10197	112	37	in	in	ADP
easat-10197	112	38	the	the	DET
easat-10197	112	39	international	international	ADJ
easat-10197	112	40	arena	arena	NOUN
easat-10197	113	1	[	[	X
easat-10197	113	2	13	13	NUM
easat-10197	113	3	]	]	PUNCT
easat-10197	113	4	.	.	PUNCT
easat-10197	114	1	4.2	4.2	NUM
easat-10197	114	2	.	.	PUNCT
easat-10197	114	3	counterargument	counterargument	VERB
easat-10197	114	4	some	some	DET
easat-10197	114	5	critics	critic	NOUN
easat-10197	114	6	argue	argue	VERB
easat-10197	114	7	that	that	SCONJ
easat-10197	114	8	a	a	DET
easat-10197	114	9	top	top	ADJ
easat-10197	114	10	-	-	PUNCT
easat-10197	114	11	down	down	ADP
easat-10197	114	12	approach	approach	NOUN
easat-10197	114	13	to	to	ADP
easat-10197	114	14	nation	nation	NOUN
easat-10197	114	15	branding	branding	NOUN
easat-10197	114	16	is	be	AUX
easat-10197	114	17	necessary	necessary	ADJ
easat-10197	114	18	to	to	PART
easat-10197	114	19	ensure	ensure	VERB
easat-10197	114	20	consistency	consistency	NOUN
easat-10197	114	21	and	and	CCONJ
easat-10197	114	22	tight	tight	ADJ
easat-10197	114	23	control	control	NOUN
easat-10197	114	24	over	over	ADP
easat-10197	114	25	the	the	DET
easat-10197	114	26	efforts	effort	NOUN
easat-10197	114	27	involved	involve	VERB
easat-10197	114	28	.	.	PUNCT
easat-10197	115	1	this	this	DET
easat-10197	115	2	view	view	NOUN
easat-10197	115	3	holds	hold	VERB
easat-10197	115	4	that	that	SCONJ
easat-10197	115	5	centralized	centralized	ADJ
easat-10197	115	6	leadership	leadership	NOUN
easat-10197	115	7	helps	help	VERB
easat-10197	115	8	to	to	PART
easat-10197	115	9	synchronize	synchronize	VERB
easat-10197	115	10	messages	message	NOUN
easat-10197	115	11	and	and	CCONJ
easat-10197	115	12	avoid	avoid	VERB
easat-10197	115	13	conflicts	conflict	NOUN
easat-10197	115	14	in	in	ADP
easat-10197	115	15	the	the	DET
easat-10197	115	16	work	work	NOUN
easat-10197	115	17	of	of	ADP
easat-10197	115	18	expressing	express	VERB
easat-10197	115	19	cultural	cultural	ADJ
easat-10197	115	20	identity	identity	NOUN
easat-10197	115	21	[	[	X
easat-10197	115	22	14	14	NUM
easat-10197	115	23	]	]	PUNCT
easat-10197	115	24	.	.	PUNCT
easat-10197	116	1	however	however	ADV
easat-10197	116	2	,	,	PUNCT
easat-10197	116	3	max	max	PROPN
easat-10197	116	4	depree	depree	PROPN
easat-10197	116	5	's	's	PART
easat-10197	116	6	leadership	leadership	NOUN
easat-10197	116	7	philosophy	philosophy	NOUN
easat-10197	116	8	,	,	PUNCT
easat-10197	116	9	with	with	ADP
easat-10197	116	10	its	its	PRON
easat-10197	116	11	focus	focus	NOUN
easat-10197	116	12	on	on	ADP
easat-10197	116	13	shared	share	VERB
easat-10197	116	14	ownership	ownership	NOUN
easat-10197	116	15	and	and	CCONJ
easat-10197	116	16	servant	servant	ADJ
easat-10197	116	17	leadership	leadership	NOUN
easat-10197	116	18	,	,	PUNCT
easat-10197	116	19	offers	offer	VERB
easat-10197	116	20	a	a	DET
easat-10197	116	21	different	different	ADJ
easat-10197	116	22	approach	approach	NOUN
easat-10197	116	23	that	that	PRON
easat-10197	116	24	encourages	encourage	VERB
easat-10197	116	25	innovation	innovation	NOUN
easat-10197	116	26	without	without	ADP
easat-10197	116	27	sacrificing	sacrifice	VERB
easat-10197	116	28	authenticity	authenticity	NOUN
easat-10197	116	29	[	[	X
easat-10197	116	30	1	1	NUM
easat-10197	116	31	]	]	PUNCT
easat-10197	116	32	.	.	PUNCT
easat-10197	117	1	by	by	ADP
easat-10197	117	2	promoting	promote	VERB
easat-10197	117	3	a	a	DET
easat-10197	117	4	servant	servant	ADJ
easat-10197	117	5	leadership	leadership	NOUN
easat-10197	117	6	and	and	CCONJ
easat-10197	117	7	empowerment	empowerment	NOUN
easat-10197	117	8	style	style	NOUN
easat-10197	117	9	,	,	PUNCT
easat-10197	117	10	depree	depree	PROPN
easat-10197	117	11	’s	’s	PART
easat-10197	117	12	model	model	NOUN
easat-10197	117	13	allows	allow	VERB
easat-10197	117	14	local	local	ADJ
easat-10197	117	15	communities	community	NOUN
easat-10197	117	16	to	to	PART
easat-10197	117	17	actively	actively	ADV
easat-10197	117	18	participate	participate	VERB
easat-10197	117	19	in	in	ADP
easat-10197	117	20	the	the	DET
easat-10197	117	21	branding	branding	NOUN
easat-10197	117	22	process	process	NOUN
easat-10197	117	23	.	.	PUNCT
easat-10197	118	1	this	this	DET
easat-10197	118	2	involvement	involvement	NOUN
easat-10197	118	3	allows	allow	VERB
easat-10197	118	4	them	they	PRON
easat-10197	118	5	to	to	PART
easat-10197	118	6	contribute	contribute	VERB
easat-10197	118	7	unique	unique	ADJ
easat-10197	118	8	cultural	cultural	ADJ
easat-10197	118	9	perspectives	perspective	NOUN
easat-10197	118	10	and	and	CCONJ
easat-10197	118	11	values	value	NOUN
easat-10197	118	12	,	,	PUNCT
easat-10197	118	13	which	which	PRON
easat-10197	118	14	are	be	AUX
easat-10197	118	15	essential	essential	ADJ
easat-10197	118	16	in	in	ADP
easat-10197	118	17	maintaining	maintain	VERB
easat-10197	118	18	authenticity	authenticity	NOUN
easat-10197	118	19	to	to	ADP
easat-10197	118	20	traditional	traditional	ADJ
easat-10197	118	21	cultural	cultural	ADJ
easat-10197	118	22	heritage	heritage	NOUN
easat-10197	118	23	.	.	PUNCT
easat-10197	119	1	depree	depree	PROPN
easat-10197	119	2	's	's	PART
easat-10197	119	3	model	model	NOUN
easat-10197	119	4	thus	thus	ADV
easat-10197	119	5	balances	balance	VERB
easat-10197	119	6	the	the	DET
easat-10197	119	7	need	need	NOUN
easat-10197	119	8	for	for	ADP
easat-10197	119	9	a	a	DET
easat-10197	119	10	cohesive	cohesive	ADJ
easat-10197	119	11	brand	brand	NOUN
easat-10197	119	12	identity	identity	NOUN
easat-10197	119	13	with	with	ADP
easat-10197	119	14	the	the	DET
easat-10197	119	15	flexibility	flexibility	NOUN
easat-10197	119	16	required	require	VERB
easat-10197	119	17	to	to	PART
easat-10197	119	18	foster	foster	VERB
easat-10197	119	19	creativity	creativity	NOUN
easat-10197	119	20	and	and	CCONJ
easat-10197	119	21	relevance	relevance	NOUN
easat-10197	119	22	in	in	ADP
easat-10197	119	23	a	a	DET
easat-10197	119	24	rapidly	rapidly	ADV
easat-10197	119	25	changing	change	VERB
easat-10197	119	26	global	global	ADJ
easat-10197	119	27	environment	environment	NOUN
easat-10197	119	28	.	.	PUNCT
easat-10197	120	1	4.3	4.3	NUM
easat-10197	120	2	.	.	PUNCT
easat-10197	120	3	implications	implication	VERB
easat-10197	120	4	the	the	DET
easat-10197	120	5	implications	implication	NOUN
easat-10197	120	6	of	of	ADP
easat-10197	120	7	applying	apply	VERB
easat-10197	120	8	max	max	PROPN
easat-10197	120	9	depree	depree	PROPN
easat-10197	120	10	’s	’s	PART
easat-10197	120	11	leadership	leadership	NOUN
easat-10197	120	12	philosophy	philosophy	NOUN
easat-10197	120	13	to	to	ADP
easat-10197	120	14	the	the	DET
easat-10197	120	15	national	national	ADJ
easat-10197	120	16	branding	branding	NOUN
easat-10197	120	17	of	of	ADP
easat-10197	120	18	vietnamese	vietnamese	ADJ
easat-10197	120	19	culture	culture	NOUN
easat-10197	120	20	are	be	AUX
easat-10197	120	21	manifold	manifold	ADJ
easat-10197	120	22	and	and	CCONJ
easat-10197	120	23	have	have	VERB
easat-10197	120	24	the	the	DET
easat-10197	120	25	potential	potential	NOUN
easat-10197	120	26	to	to	PART
easat-10197	120	27	improve	improve	VERB
easat-10197	120	28	effectiveness	effectiveness	NOUN
easat-10197	120	29	in	in	ADP
easat-10197	120	30	a	a	DET
easat-10197	120	31	comprehensive	comprehensive	ADJ
easat-10197	120	32	way	way	NOUN
easat-10197	120	33	.	.	PUNCT
easat-10197	121	1	first	first	ADV
easat-10197	121	2	,	,	PUNCT
easat-10197	121	3	the	the	DET
easat-10197	121	4	establishment	establishment	NOUN
easat-10197	121	5	of	of	ADP
easat-10197	121	6	a	a	DET
easat-10197	121	7	national	national	ADJ
easat-10197	121	8	branding	branding	NOUN
easat-10197	121	9	council	council	NOUN
easat-10197	121	10	based	base	VERB
easat-10197	121	11	on	on	ADP
easat-10197	121	12	depree	depree	PROPN
easat-10197	121	13	’s	’s	PART
easat-10197	121	14	principles	principle	NOUN
easat-10197	121	15	of	of	ADP
easat-10197	121	16	servant	servant	ADJ
easat-10197	121	17	leadership	leadership	NOUN
easat-10197	121	18	and	and	CCONJ
easat-10197	121	19	shared	share	VERB
easat-10197	121	20	ownership	ownership	NOUN
easat-10197	121	21	can	can	AUX
easat-10197	121	22	help	help	VERB
easat-10197	121	23	unify	unify	VERB
easat-10197	121	24	stakeholders	stakeholder	NOUN
easat-10197	121	25	from	from	ADP
easat-10197	121	26	various	various	ADJ
easat-10197	121	27	sectors	sector	NOUN
easat-10197	121	28	such	such	ADJ
easat-10197	121	29	as	as	ADP
easat-10197	121	30	tourism	tourism	NOUN
easat-10197	121	31	,	,	PUNCT
easat-10197	121	32	culture	culture	NOUN
easat-10197	121	33	and	and	CCONJ
easat-10197	121	34	creative	creative	ADJ
easat-10197	121	35	industries	industry	NOUN
easat-10197	121	36	[	[	X
easat-10197	121	37	1	1	NUM
easat-10197	121	38	]	]	PUNCT
easat-10197	121	39	.	.	PUNCT
easat-10197	122	1	this	this	DET
easat-10197	122	2	council	council	NOUN
easat-10197	122	3	will	will	AUX
easat-10197	122	4	play	play	VERB
easat-10197	122	5	a	a	DET
easat-10197	122	6	coordinating	coordinate	VERB
easat-10197	122	7	role	role	NOUN
easat-10197	122	8	,	,	PUNCT
easat-10197	122	9	ensuring	ensure	VERB
easat-10197	122	10	that	that	SCONJ
easat-10197	122	11	all	all	DET
easat-10197	122	12	branding	branding	NOUN
easat-10197	122	13	efforts	effort	NOUN
easat-10197	122	14	are	be	AUX
easat-10197	122	15	aligned	align	VERB
easat-10197	122	16	with	with	ADP
easat-10197	122	17	the	the	DET
easat-10197	122	18	shared	share	VERB
easat-10197	122	19	vision	vision	NOUN
easat-10197	122	20	and	and	CCONJ
easat-10197	122	21	core	core	NOUN
easat-10197	122	22	values	value	NOUN
easat-10197	122	23	,	,	PUNCT
easat-10197	122	24	thereby	thereby	ADV
easat-10197	122	25	promoting	promote	VERB
easat-10197	122	26	a	a	DET
easat-10197	122	27	cohesive	cohesive	ADJ
easat-10197	122	28	and	and	CCONJ
easat-10197	122	29	consistent	consistent	ADJ
easat-10197	122	30	national	national	ADJ
easat-10197	122	31	brand	brand	NOUN
easat-10197	122	32	[	[	X
easat-10197	122	33	14	14	NUM
easat-10197	122	34	]	]	PUNCT
easat-10197	122	35	.	.	PUNCT
easat-10197	123	1	second	second	ADJ
easat-10197	123	2	,	,	PUNCT
easat-10197	123	3	to	to	PART
easat-10197	123	4	measure	measure	VERB
easat-10197	123	5	the	the	DET
easat-10197	123	6	effectiveness	effectiveness	NOUN
easat-10197	123	7	of	of	ADP
easat-10197	123	8	this	this	DET
easat-10197	123	9	approach	approach	NOUN
easat-10197	123	10	,	,	PUNCT
easat-10197	123	11	studies	study	NOUN
easat-10197	123	12	suggest	suggest	VERB
easat-10197	123	13	using	use	VERB
easat-10197	123	14	indicators	indicator	NOUN
easat-10197	123	15	such	such	ADJ
easat-10197	123	16	as	as	ADP
easat-10197	123	17	tourism	tourism	NOUN
easat-10197	123	18	revenue	revenue	NOUN
easat-10197	123	19	growth	growth	NOUN
easat-10197	123	20	,	,	PUNCT
easat-10197	123	21	international	international	ADJ
easat-10197	123	22	brand	brand	NOUN
easat-10197	123	23	recognition	recognition	NOUN
easat-10197	123	24	,	,	PUNCT
easat-10197	123	25	and	and	CCONJ
easat-10197	123	26	global	global	ADJ
easat-10197	123	27	cultural	cultural	ADJ
easat-10197	123	28	soft	soft	ADJ
easat-10197	123	29	power	power	NOUN
easat-10197	123	30	index	index	NOUN
easat-10197	123	31	[	[	X
easat-10197	123	32	3	3	NUM
easat-10197	123	33	,	,	PUNCT
easat-10197	123	34	15	15	NUM
easat-10197	123	35	]	]	PUNCT
easat-10197	123	36	.	.	PUNCT
easat-10197	124	1	these	these	DET
easat-10197	124	2	figures	figure	NOUN
easat-10197	124	3	not	not	PART
easat-10197	124	4	only	only	ADV
easat-10197	124	5	help	help	VERB
easat-10197	124	6	leaders	leader	NOUN
easat-10197	124	7	assess	assess	VERB
easat-10197	124	8	the	the	DET
easat-10197	124	9	level	level	NOUN
easat-10197	124	10	of	of	ADP
easat-10197	124	11	recognition	recognition	NOUN
easat-10197	124	12	of	of	ADP
easat-10197	124	13	vietnamese	vietnamese	ADJ
easat-10197	124	14	cultural	cultural	ADJ
easat-10197	124	15	brands	brand	NOUN
easat-10197	124	16	in	in	ADP
easat-10197	124	17	the	the	DET
easat-10197	124	18	international	international	ADJ
easat-10197	124	19	arena	arena	NOUN
easat-10197	124	20	,	,	PUNCT
easat-10197	124	21	but	but	CCONJ
easat-10197	124	22	also	also	ADV
easat-10197	124	23	reflect	reflect	VERB
easat-10197	124	24	the	the	DET
easat-10197	124	25	brand	brand	NOUN
easat-10197	124	26	's	's	PART
easat-10197	124	27	positive	positive	ADJ
easat-10197	124	28	contribution	contribution	NOUN
easat-10197	124	29	to	to	ADP
easat-10197	124	30	sustainable	sustainable	ADJ
easat-10197	124	31	economic	economic	ADJ
easat-10197	124	32	development	development	NOUN
easat-10197	124	33	.	.	PUNCT
easat-10197	125	1	1710	1710	NUM
easat-10197	125	2	edelweiss	edelweiss	PROPN
easat-10197	125	3	applied	apply	VERB
easat-10197	125	4	science	science	NOUN
easat-10197	125	5	and	and	CCONJ
easat-10197	125	6	technology	technology	NOUN
easat-10197	125	7	issn	issn	PROPN
easat-10197	125	8	:	:	PUNCT
easat-10197	125	9	2576	2576	NUM
easat-10197	125	10	-	-	SYM
easat-10197	125	11	8484	8484	NUM
easat-10197	125	12	vol	vol	NOUN
easat-10197	125	13	.	.	PROPN
easat-10197	126	1	9	9	NUM
easat-10197	126	2	,	,	PUNCT
easat-10197	126	3	no	no	INTJ
easat-10197	126	4	.	.	NOUN
easat-10197	126	5	9	9	NUM
easat-10197	126	6	:	:	SYM
easat-10197	126	7	1705	1705	NUM
easat-10197	126	8	-	-	SYM
easat-10197	126	9	1713	1713	NUM
easat-10197	126	10	,	,	PUNCT
easat-10197	126	11	2025	2025	NUM
easat-10197	126	12	doi	doi	NOUN
easat-10197	126	13	:	:	PUNCT
easat-10197	126	14	10.55214/2576	10.55214/2576	NUM
easat-10197	126	15	-	-	SYM
easat-10197	126	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	126	17	©	©	ADP
easat-10197	126	18	2025	2025	NUM
easat-10197	126	19	by	by	ADP
easat-10197	126	20	the	the	DET
easat-10197	126	21	authors	author	NOUN
easat-10197	126	22	;	;	PUNCT
easat-10197	126	23	licensee	licensee	PROPN
easat-10197	126	24	learning	learning	PROPN
easat-10197	126	25	gate	gate	PROPN
easat-10197	126	26	third	third	PROPN
easat-10197	127	1	,	,	PUNCT
easat-10197	127	2	another	another	DET
easat-10197	127	3	important	important	ADJ
easat-10197	127	4	point	point	NOUN
easat-10197	127	5	is	be	AUX
easat-10197	127	6	that	that	SCONJ
easat-10197	127	7	empowering	empower	VERB
easat-10197	127	8	local	local	ADJ
easat-10197	127	9	communities	community	NOUN
easat-10197	127	10	and	and	CCONJ
easat-10197	127	11	artisans	artisan	NOUN
easat-10197	127	12	according	accord	VERB
easat-10197	127	13	to	to	ADP
easat-10197	127	14	the	the	DET
easat-10197	127	15	servant	servant	ADJ
easat-10197	127	16	leadership	leadership	NOUN
easat-10197	127	17	philosophy	philosophy	NOUN
easat-10197	127	18	will	will	AUX
easat-10197	127	19	encourage	encourage	VERB
easat-10197	127	20	innovation	innovation	NOUN
easat-10197	127	21	and	and	CCONJ
easat-10197	127	22	creativity	creativity	NOUN
easat-10197	127	23	in	in	ADP
easat-10197	127	24	cultural	cultural	ADJ
easat-10197	127	25	products	product	NOUN
easat-10197	127	26	,	,	PUNCT
easat-10197	127	27	while	while	SCONJ
easat-10197	127	28	maintaining	maintain	VERB
easat-10197	127	29	authenticity	authenticity	NOUN
easat-10197	127	30	and	and	CCONJ
easat-10197	127	31	traditional	traditional	ADJ
easat-10197	127	32	values	value	NOUN
easat-10197	127	33	[	[	X
easat-10197	127	34	1	1	NUM
easat-10197	127	35	,	,	PUNCT
easat-10197	127	36	13	13	NUM
easat-10197	127	37	]	]	PUNCT
easat-10197	127	38	.	.	PUNCT
easat-10197	128	1	this	this	DET
easat-10197	128	2	balance	balance	NOUN
easat-10197	128	3	between	between	ADP
easat-10197	128	4	innovation	innovation	NOUN
easat-10197	128	5	and	and	CCONJ
easat-10197	128	6	conservation	conservation	NOUN
easat-10197	128	7	is	be	AUX
easat-10197	128	8	seen	see	VERB
easat-10197	128	9	as	as	ADP
easat-10197	128	10	a	a	DET
easat-10197	128	11	key	key	ADJ
easat-10197	128	12	element	element	NOUN
easat-10197	128	13	in	in	ADP
easat-10197	128	14	building	build	VERB
easat-10197	128	15	a	a	DET
easat-10197	128	16	national	national	ADJ
easat-10197	128	17	brand	brand	NOUN
easat-10197	128	18	that	that	PRON
easat-10197	128	19	is	be	AUX
easat-10197	128	20	both	both	PRON
easat-10197	128	21	powerful	powerful	ADJ
easat-10197	128	22	domestically	domestically	ADV
easat-10197	128	23	and	and	CCONJ
easat-10197	128	24	attractive	attractive	ADJ
easat-10197	128	25	in	in	ADP
easat-10197	128	26	the	the	DET
easat-10197	128	27	international	international	ADJ
easat-10197	128	28	market	market	NOUN
easat-10197	128	29	[	[	X
easat-10197	128	30	16	16	NUM
easat-10197	128	31	]	]	PUNCT
easat-10197	128	32	.	.	PUNCT
easat-10197	129	1	ultimately	ultimately	ADV
easat-10197	129	2	,	,	PUNCT
easat-10197	129	3	a	a	DET
easat-10197	129	4	values	value	NOUN
easat-10197	129	5	-	-	PUNCT
easat-10197	129	6	based	base	VERB
easat-10197	129	7	and	and	CCONJ
easat-10197	129	8	community	community	NOUN
easat-10197	129	9	-	-	PUNCT
easat-10197	129	10	led	lead	VERB
easat-10197	129	11	branding	branding	NOUN
easat-10197	129	12	strategy	strategy	NOUN
easat-10197	129	13	not	not	PART
easat-10197	129	14	only	only	ADV
easat-10197	129	15	enhances	enhance	VERB
easat-10197	129	16	vietnam	vietnam	PROPN
easat-10197	129	17	’s	’s	PART
easat-10197	129	18	global	global	ADJ
easat-10197	129	19	competitiveness	competitiveness	NOUN
easat-10197	129	20	but	but	CCONJ
easat-10197	129	21	also	also	ADV
easat-10197	129	22	contributes	contribute	VERB
easat-10197	129	23	to	to	ADP
easat-10197	129	24	building	build	VERB
easat-10197	129	25	sustainable	sustainable	ADJ
easat-10197	129	26	organizations	organization	NOUN
easat-10197	129	27	that	that	PRON
easat-10197	129	28	serve	serve	VERB
easat-10197	129	29	the	the	DET
easat-10197	129	30	interests	interest	NOUN
easat-10197	129	31	of	of	ADP
easat-10197	129	32	all	all	DET
easat-10197	129	33	stakeholders	stakeholder	NOUN
easat-10197	129	34	[	[	X
easat-10197	129	35	1	1	NUM
easat-10197	129	36	,	,	PUNCT
easat-10197	129	37	15	15	NUM
easat-10197	129	38	]	]	PUNCT
easat-10197	129	39	.	.	PUNCT
easat-10197	130	1	introducing	introduce	VERB
easat-10197	130	2	its	its	PRON
easat-10197	130	3	unique	unique	ADJ
easat-10197	130	4	cultural	cultural	ADJ
easat-10197	130	5	heritage	heritage	NOUN
easat-10197	130	6	and	and	CCONJ
easat-10197	130	7	creative	creative	ADJ
easat-10197	130	8	industries	industry	NOUN
easat-10197	130	9	will	will	AUX
easat-10197	130	10	help	help	VERB
easat-10197	130	11	vietnam	vietnam	NOUN
easat-10197	130	12	affirm	affirm	VERB
easat-10197	130	13	its	its	PRON
easat-10197	130	14	position	position	NOUN
easat-10197	130	15	on	on	ADP
easat-10197	130	16	the	the	DET
easat-10197	130	17	world	world	NOUN
easat-10197	130	18	cultural	cultural	ADJ
easat-10197	130	19	and	and	CCONJ
easat-10197	130	20	economic	economic	ADJ
easat-10197	130	21	map	map	NOUN
easat-10197	130	22	,	,	PUNCT
easat-10197	130	23	while	while	SCONJ
easat-10197	130	24	creating	create	VERB
easat-10197	130	25	long	long	ADJ
easat-10197	130	26	-	-	PUNCT
easat-10197	130	27	term	term	NOUN
easat-10197	130	28	value	value	NOUN
easat-10197	130	29	for	for	ADP
easat-10197	130	30	national	national	ADJ
easat-10197	130	31	brands	brand	NOUN
easat-10197	130	32	.	.	PUNCT
easat-10197	131	1	building	build	VERB
easat-10197	131	2	a	a	DET
easat-10197	131	3	national	national	ADJ
easat-10197	131	4	brand	brand	NOUN
easat-10197	131	5	for	for	ADP
easat-10197	131	6	vietnamese	vietnamese	ADJ
easat-10197	131	7	culture	culture	NOUN
easat-10197	131	8	through	through	ADP
easat-10197	131	9	value	value	NOUN
easat-10197	131	10	-	-	PUNCT
easat-10197	131	11	driven	drive	VERB
easat-10197	131	12	leadership	leadership	NOUN
easat-10197	131	13	and	and	CCONJ
easat-10197	131	14	strategic	strategic	ADJ
easat-10197	131	15	finance	finance	NOUN
easat-10197	131	16	is	be	AUX
easat-10197	131	17	a	a	DET
easat-10197	131	18	comprehensive	comprehensive	ADJ
easat-10197	131	19	approach	approach	NOUN
easat-10197	131	20	,	,	PUNCT
easat-10197	131	21	inspired	inspire	VERB
easat-10197	131	22	by	by	ADP
easat-10197	131	23	max	max	PROPN
easat-10197	131	24	depree	depree	PROPN
easat-10197	131	25	's	's	PART
easat-10197	131	26	leadership	leadership	NOUN
easat-10197	131	27	philosophy	philosophy	NOUN
easat-10197	131	28	.	.	PUNCT
easat-10197	132	1	in	in	ADP
easat-10197	132	2	which	which	PRON
easat-10197	132	3	,	,	PUNCT
easat-10197	132	4	the	the	DET
easat-10197	132	5	role	role	NOUN
easat-10197	132	6	of	of	ADP
easat-10197	132	7	finance	finance	NOUN
easat-10197	132	8	is	be	AUX
easat-10197	132	9	considered	consider	VERB
easat-10197	132	10	an	an	DET
easat-10197	132	11	essential	essential	ADJ
easat-10197	132	12	tool	tool	NOUN
easat-10197	132	13	to	to	PART
easat-10197	132	14	realize	realize	VERB
easat-10197	132	15	the	the	DET
easat-10197	132	16	leadership	leadership	NOUN
easat-10197	132	17	vision	vision	NOUN
easat-10197	132	18	and	and	CCONJ
easat-10197	132	19	develop	develop	VERB
easat-10197	132	20	a	a	DET
easat-10197	132	21	sustainable	sustainable	ADJ
easat-10197	132	22	cultural	cultural	ADJ
easat-10197	132	23	brand	brand	NOUN
easat-10197	132	24	.	.	PUNCT
easat-10197	133	1	first	first	ADV
easat-10197	133	2	of	of	ADP
easat-10197	133	3	all	all	PRON
easat-10197	133	4	,	,	PUNCT
easat-10197	133	5	investment	investment	NOUN
easat-10197	133	6	in	in	ADP
easat-10197	133	7	the	the	DET
easat-10197	133	8	cultural	cultural	ADJ
easat-10197	133	9	industry	industry	NOUN
easat-10197	133	10	needs	need	VERB
easat-10197	133	11	to	to	PART
easat-10197	133	12	be	be	AUX
easat-10197	133	13	prioritized	prioritize	VERB
easat-10197	133	14	and	and	CCONJ
easat-10197	133	15	strongly	strongly	ADV
easat-10197	133	16	increased	increase	VERB
easat-10197	133	17	.	.	PUNCT
easat-10197	134	1	vietnam	vietnam	PROPN
easat-10197	134	2	has	have	AUX
easat-10197	134	3	witnessed	witness	VERB
easat-10197	134	4	rapid	rapid	ADJ
easat-10197	134	5	development	development	NOUN
easat-10197	134	6	in	in	ADP
easat-10197	134	7	industries	industry	NOUN
easat-10197	134	8	such	such	ADJ
easat-10197	134	9	as	as	ADP
easat-10197	134	10	film	film	NOUN
easat-10197	134	11	,	,	PUNCT
easat-10197	134	12	fashion	fashion	NOUN
easat-10197	134	13	,	,	PUNCT
easat-10197	134	14	handicrafts	handicraft	NOUN
easat-10197	134	15	,	,	PUNCT
easat-10197	134	16	literature	literature	NOUN
easat-10197	134	17	and	and	CCONJ
easat-10197	134	18	tourism	tourism	NOUN
easat-10197	134	19	,	,	PUNCT
easat-10197	134	20	with	with	ADP
easat-10197	134	21	many	many	ADJ
easat-10197	134	22	large	large	ADJ
easat-10197	134	23	public	public	ADJ
easat-10197	134	24	and	and	CCONJ
easat-10197	134	25	private	private	ADJ
easat-10197	134	26	investment	investment	NOUN
easat-10197	134	27	projects	project	NOUN
easat-10197	134	28	aimed	aim	VERB
easat-10197	134	29	at	at	ADP
easat-10197	134	30	exploiting	exploit	VERB
easat-10197	134	31	the	the	DET
easat-10197	134	32	nation	nation	NOUN
easat-10197	134	33	's	's	PART
easat-10197	134	34	unique	unique	ADJ
easat-10197	134	35	cultural	cultural	ADJ
easat-10197	134	36	identity	identity	NOUN
easat-10197	134	37	.	.	PUNCT
easat-10197	135	1	for	for	ADP
easat-10197	135	2	example	example	NOUN
easat-10197	135	3	,	,	PUNCT
easat-10197	135	4	vingroup	vingroup	NOUN
easat-10197	135	5	has	have	AUX
easat-10197	135	6	invested	invest	VERB
easat-10197	135	7	hundreds	hundred	NOUN
easat-10197	135	8	of	of	ADP
easat-10197	135	9	millions	million	NOUN
easat-10197	135	10	of	of	ADP
easat-10197	135	11	usd	usd	NOUN
easat-10197	135	12	in	in	ADP
easat-10197	135	13	film	film	NOUN
easat-10197	135	14	projects	project	NOUN
easat-10197	135	15	and	and	CCONJ
easat-10197	135	16	cultural	cultural	ADJ
easat-10197	135	17	tourism	tourism	NOUN
easat-10197	135	18	areas	area	NOUN
easat-10197	135	19	such	such	ADJ
easat-10197	135	20	as	as	ADP
easat-10197	135	21	vinpearl	vinpearl	NOUN
easat-10197	135	22	,	,	PUNCT
easat-10197	135	23	contributing	contribute	VERB
easat-10197	135	24	to	to	ADP
easat-10197	135	25	promoting	promote	VERB
easat-10197	135	26	the	the	DET
easat-10197	135	27	image	image	NOUN
easat-10197	135	28	of	of	ADP
easat-10197	135	29	vietnam	vietnam	PROPN
easat-10197	135	30	to	to	ADP
easat-10197	135	31	the	the	DET
easat-10197	135	32	world	world	NOUN
easat-10197	136	1	[	[	X
easat-10197	136	2	17	17	NUM
easat-10197	136	3	]	]	PUNCT
easat-10197	136	4	.	.	PUNCT
easat-10197	137	1	in	in	ADP
easat-10197	137	2	addition	addition	NOUN
easat-10197	137	3	,	,	PUNCT
easat-10197	137	4	impact	impact	NOUN
easat-10197	137	5	investing	investing	NOUN
easat-10197	137	6	,	,	PUNCT
easat-10197	137	7	especially	especially	ADV
easat-10197	137	8	esg	esg	PROPN
easat-10197	137	9	,	,	PUNCT
easat-10197	137	10	is	be	AUX
easat-10197	137	11	increasingly	increasingly	ADV
easat-10197	137	12	being	be	AUX
easat-10197	137	13	used	use	VERB
easat-10197	137	14	to	to	PART
easat-10197	137	15	promote	promote	VERB
easat-10197	137	16	investments	investment	NOUN
easat-10197	137	17	that	that	SCONJ
easat-10197	137	18	not	not	PART
easat-10197	137	19	only	only	ADV
easat-10197	137	20	generate	generate	VERB
easat-10197	137	21	financial	financial	ADJ
easat-10197	137	22	returns	return	NOUN
easat-10197	137	23	but	but	CCONJ
easat-10197	137	24	also	also	ADV
easat-10197	137	25	create	create	VERB
easat-10197	137	26	positive	positive	ADJ
easat-10197	137	27	cultural	cultural	ADJ
easat-10197	137	28	and	and	CCONJ
easat-10197	137	29	social	social	ADJ
easat-10197	137	30	impacts	impact	NOUN
easat-10197	137	31	.	.	PUNCT
easat-10197	138	1	by	by	ADP
easat-10197	138	2	integrating	integrate	VERB
easat-10197	138	3	cultural	cultural	ADJ
easat-10197	138	4	values	value	NOUN
easat-10197	138	5	into	into	ADP
easat-10197	138	6	investment	investment	NOUN
easat-10197	138	7	criteria	criterion	NOUN
easat-10197	138	8	,	,	PUNCT
easat-10197	138	9	this	this	DET
easat-10197	138	10	approach	approach	NOUN
easat-10197	138	11	directs	direct	VERB
easat-10197	138	12	capital	capital	NOUN
easat-10197	138	13	to	to	ADP
easat-10197	138	14	heritage	heritage	NOUN
easat-10197	138	15	,	,	PUNCT
easat-10197	138	16	arts	art	NOUN
easat-10197	138	17	and	and	CCONJ
easat-10197	138	18	community	community	NOUN
easat-10197	138	19	projects	project	NOUN
easat-10197	138	20	,	,	PUNCT
easat-10197	138	21	thereby	thereby	ADV
easat-10197	138	22	contributing	contribute	VERB
easat-10197	138	23	to	to	ADP
easat-10197	138	24	the	the	DET
easat-10197	138	25	development	development	NOUN
easat-10197	138	26	of	of	ADP
easat-10197	138	27	sustainable	sustainable	ADJ
easat-10197	138	28	cultural	cultural	ADJ
easat-10197	138	29	models	model	NOUN
easat-10197	138	30	.	.	PUNCT
easat-10197	139	1	at	at	ADP
easat-10197	139	2	the	the	DET
easat-10197	139	3	same	same	ADJ
easat-10197	139	4	time	time	NOUN
easat-10197	139	5	,	,	PUNCT
easat-10197	139	6	this	this	PRON
easat-10197	139	7	attracts	attract	VERB
easat-10197	139	8	investors	investor	NOUN
easat-10197	139	9	who	who	PRON
easat-10197	139	10	are	be	AUX
easat-10197	139	11	increasingly	increasingly	ADV
easat-10197	139	12	interested	interested	ADJ
easat-10197	139	13	in	in	ADP
easat-10197	139	14	social	social	ADJ
easat-10197	139	15	responsibility	responsibility	NOUN
easat-10197	139	16	,	,	PUNCT
easat-10197	139	17	long	long	ADJ
easat-10197	139	18	-	-	PUNCT
easat-10197	139	19	term	term	NOUN
easat-10197	139	20	value	value	NOUN
easat-10197	139	21	and	and	CCONJ
easat-10197	139	22	sustainable	sustainable	ADJ
easat-10197	139	23	development	development	NOUN
easat-10197	140	1	[	[	X
easat-10197	140	2	15	15	NUM
easat-10197	140	3	]	]	PUNCT
easat-10197	140	4	.	.	PUNCT
easat-10197	141	1	then	then	ADV
easat-10197	141	2	,	,	PUNCT
easat-10197	141	3	in	in	ADP
easat-10197	141	4	addition	addition	NOUN
easat-10197	141	5	to	to	ADP
easat-10197	141	6	financial	financial	ADJ
easat-10197	141	7	and	and	CCONJ
easat-10197	141	8	leadership	leadership	NOUN
easat-10197	141	9	strategies	strategy	NOUN
easat-10197	141	10	,	,	PUNCT
easat-10197	141	11	developing	develop	VERB
easat-10197	141	12	businesses	business	NOUN
easat-10197	141	13	with	with	ADP
easat-10197	141	14	culture	culture	NOUN
easat-10197	141	15	as	as	SCONJ
easat-10197	141	16	core	core	NOUN
easat-10197	141	17	values	value	NOUN
easat-10197	141	18	plays	play	VERB
easat-10197	141	19	a	a	DET
easat-10197	141	20	key	key	ADJ
easat-10197	141	21	role	role	NOUN
easat-10197	141	22	in	in	ADP
easat-10197	141	23	building	build	VERB
easat-10197	141	24	a	a	DET
easat-10197	141	25	national	national	ADJ
easat-10197	141	26	brand	brand	NOUN
easat-10197	141	27	for	for	ADP
easat-10197	141	28	vietnamese	vietnamese	ADJ
easat-10197	141	29	culture	culture	NOUN
easat-10197	141	30	.	.	PUNCT
easat-10197	142	1	some	some	DET
easat-10197	142	2	typical	typical	ADJ
easat-10197	142	3	businesses	business	NOUN
easat-10197	142	4	have	have	AUX
easat-10197	142	5	deeply	deeply	ADV
easat-10197	142	6	integrated	integrate	VERB
easat-10197	142	7	traditional	traditional	ADJ
easat-10197	142	8	cultural	cultural	ADJ
easat-10197	142	9	elements	element	NOUN
easat-10197	142	10	into	into	ADP
easat-10197	142	11	their	their	PRON
easat-10197	142	12	products	product	NOUN
easat-10197	142	13	and	and	CCONJ
easat-10197	142	14	services	service	NOUN
easat-10197	142	15	,	,	PUNCT
easat-10197	142	16	contributing	contribute	VERB
easat-10197	142	17	to	to	ADP
easat-10197	142	18	promoting	promote	VERB
easat-10197	142	19	the	the	DET
easat-10197	142	20	image	image	NOUN
easat-10197	142	21	of	of	ADP
easat-10197	142	22	vietnam	vietnam	PROPN
easat-10197	142	23	to	to	ADP
easat-10197	142	24	the	the	DET
easat-10197	142	25	world	world	NOUN
easat-10197	142	26	.	.	PUNCT
easat-10197	143	1	•	•	NUM
easat-10197	143	2	a	a	DET
easat-10197	143	3	typical	typical	ADJ
easat-10197	143	4	example	example	NOUN
easat-10197	143	5	is	be	AUX
easat-10197	143	6	trung	trung	VERB
easat-10197	143	7	nguyen	nguyen	ADJ
easat-10197	143	8	coffee	coffee	NOUN
easat-10197	143	9	,	,	PUNCT
easat-10197	143	10	a	a	DET
easat-10197	143	11	vietnamese	vietnamese	ADJ
easat-10197	143	12	coffee	coffee	NOUN
easat-10197	143	13	brand	brand	NOUN
easat-10197	143	14	famous	famous	ADJ
easat-10197	143	15	for	for	ADP
easat-10197	143	16	building	build	VERB
easat-10197	143	17	a	a	DET
easat-10197	143	18	unique	unique	ADJ
easat-10197	143	19	vietnamese	vietnamese	ADJ
easat-10197	143	20	coffee	coffee	NOUN
easat-10197	143	21	culture	culture	NOUN
easat-10197	143	22	story	story	NOUN
easat-10197	143	23	,	,	PUNCT
easat-10197	143	24	from	from	ADP
easat-10197	143	25	the	the	DET
easat-10197	143	26	roasting	roast	VERB
easat-10197	143	27	process	process	NOUN
easat-10197	143	28	to	to	ADP
easat-10197	143	29	the	the	DET
easat-10197	143	30	enjoyment	enjoyment	NOUN
easat-10197	143	31	style	style	NOUN
easat-10197	143	32	,	,	PUNCT
easat-10197	143	33	creating	create	VERB
easat-10197	143	34	a	a	DET
easat-10197	143	35	national	national	ADJ
easat-10197	143	36	brand	brand	NOUN
easat-10197	143	37	with	with	ADP
easat-10197	143	38	strong	strong	ADJ
easat-10197	143	39	influence	influence	NOUN
easat-10197	143	40	.	.	PUNCT
easat-10197	144	1	trung	trung	VERB
easat-10197	144	2	nguyen	nguyen	NOUN
easat-10197	144	3	not	not	PART
easat-10197	144	4	only	only	ADV
easat-10197	144	5	develops	develop	VERB
easat-10197	144	6	products	product	NOUN
easat-10197	144	7	but	but	CCONJ
easat-10197	144	8	also	also	ADV
easat-10197	144	9	organizes	organize	VERB
easat-10197	144	10	coffee	coffee	NOUN
easat-10197	144	11	culture	culture	NOUN
easat-10197	145	1	•	•	NOUN
easat-10197	145	2	activities	activity	NOUN
easat-10197	145	3	,	,	PUNCT
easat-10197	145	4	contributing	contribute	VERB
easat-10197	145	5	to	to	ADP
easat-10197	145	6	promoting	promote	VERB
easat-10197	145	7	vietnamese	vietnamese	ADJ
easat-10197	145	8	culture	culture	NOUN
easat-10197	145	9	in	in	ADP
easat-10197	145	10	the	the	DET
easat-10197	145	11	international	international	ADJ
easat-10197	145	12	market	market	NOUN
easat-10197	145	13	[	[	X
easat-10197	145	14	18	18	NUM
easat-10197	145	15	]	]	PUNCT
easat-10197	145	16	.	.	PUNCT
easat-10197	146	1	•	•	NOUN
easat-10197	146	2	in	in	ADP
easat-10197	146	3	addition	addition	NOUN
easat-10197	146	4	,	,	PUNCT
easat-10197	146	5	the	the	DET
easat-10197	146	6	thai	thai	PROPN
easat-10197	146	7	nguyen	nguyen	PROPN
easat-10197	146	8	green	green	PROPN
easat-10197	146	9	tea	tea	PROPN
easat-10197	146	10	brand	brand	NOUN
easat-10197	146	11	is	be	AUX
easat-10197	146	12	also	also	ADV
easat-10197	146	13	one	one	NUM
easat-10197	146	14	of	of	ADP
easat-10197	146	15	the	the	DET
easat-10197	146	16	unique	unique	ADJ
easat-10197	146	17	cultural	cultural	ADJ
easat-10197	146	18	symbols	symbol	NOUN
easat-10197	146	19	of	of	ADP
easat-10197	146	20	vietnam	vietnam	PROPN
easat-10197	146	21	.	.	PUNCT
easat-10197	147	1	thai	thai	PROPN
easat-10197	147	2	nguyen	nguyen	PROPN
easat-10197	147	3	green	green	PROPN
easat-10197	147	4	tea	tea	NOUN
easat-10197	147	5	is	be	AUX
easat-10197	147	6	not	not	PART
easat-10197	147	7	only	only	ADV
easat-10197	147	8	famous	famous	ADJ
easat-10197	147	9	domestically	domestically	ADV
easat-10197	147	10	but	but	CCONJ
easat-10197	147	11	also	also	ADV
easat-10197	147	12	exported	export	VERB
easat-10197	147	13	to	to	ADP
easat-10197	147	14	many	many	ADJ
easat-10197	147	15	countries	country	NOUN
easat-10197	147	16	,	,	PUNCT
easat-10197	147	17	with	with	ADP
easat-10197	147	18	the	the	DET
easat-10197	147	19	story	story	NOUN
easat-10197	147	20	of	of	ADP
easat-10197	147	21	the	the	DET
easat-10197	147	22	traditional	traditional	ADJ
easat-10197	147	23	tea	tea	NOUN
easat-10197	147	24	growing	grow	VERB
easat-10197	147	25	land	land	NOUN
easat-10197	147	26	and	and	CCONJ
easat-10197	147	27	the	the	DET
easat-10197	147	28	strictly	strictly	ADV
easat-10197	147	29	preserved	preserve	VERB
easat-10197	147	30	manual	manual	ADJ
easat-10197	147	31	processing	processing	NOUN
easat-10197	147	32	process	process	NOUN
easat-10197	147	33	,	,	PUNCT
easat-10197	147	34	helping	help	VERB
easat-10197	147	35	to	to	PART
easat-10197	147	36	enhance	enhance	VERB
easat-10197	147	37	the	the	DET
easat-10197	147	38	value	value	NOUN
easat-10197	147	39	of	of	ADP
easat-10197	147	40	the	the	DET
easat-10197	147	41	national	national	ADJ
easat-10197	147	42	brand	brand	NOUN
easat-10197	147	43	[	[	X
easat-10197	147	44	19	19	NUM
easat-10197	147	45	]	]	PUNCT
easat-10197	147	46	.	.	PUNCT
easat-10197	148	1	•	•	NUM
easat-10197	148	2	another	another	DET
easat-10197	148	3	example	example	NOUN
easat-10197	148	4	is	be	AUX
easat-10197	148	5	the	the	DET
easat-10197	148	6	hoi	hoi	NOUN
easat-10197	148	7	an	an	DET
easat-10197	148	8	memories	memory	NOUN
easat-10197	148	9	live	live	VERB
easat-10197	148	10	performance	performance	NOUN
easat-10197	148	11	art	art	NOUN
easat-10197	148	12	show	show	NOUN
easat-10197	148	13	,	,	PUNCT
easat-10197	148	14	held	hold	VERB
easat-10197	148	15	at	at	ADP
easat-10197	148	16	hoi	hoi	ADJ
easat-10197	148	17	an	an	DET
easat-10197	148	18	impression	impression	NOUN
easat-10197	148	19	theme	theme	NOUN
easat-10197	148	20	park	park	NOUN
easat-10197	148	21	,	,	PUNCT
easat-10197	148	22	which	which	PRON
easat-10197	148	23	brings	bring	VERB
easat-10197	148	24	together	together	ADV
easat-10197	148	25	more	more	ADJ
easat-10197	148	26	than	than	ADP
easat-10197	148	27	500	500	NUM
easat-10197	148	28	professional	professional	ADJ
easat-10197	148	29	actors	actor	NOUN
easat-10197	148	30	,	,	PUNCT
easat-10197	148	31	vividly	vividly	ADV
easat-10197	148	32	recreating	recreate	VERB
easat-10197	148	33	the	the	DET
easat-10197	148	34	history	history	NOUN
easat-10197	148	35	and	and	CCONJ
easat-10197	148	36	culture	culture	NOUN
easat-10197	148	37	of	of	ADP
easat-10197	148	38	hoi	hoi	ADJ
easat-10197	148	39	an	an	DET
easat-10197	148	40	through	through	ADP
easat-10197	148	41	5	5	NUM
easat-10197	148	42	performances	performance	NOUN
easat-10197	148	43	combining	combine	VERB
easat-10197	148	44	dance	dance	NOUN
easat-10197	148	45	,	,	PUNCT
easat-10197	148	46	music	music	NOUN
easat-10197	148	47	,	,	PUNCT
easat-10197	148	48	light	light	NOUN
easat-10197	148	49	and	and	CCONJ
easat-10197	148	50	modern	modern	ADJ
easat-10197	148	51	techniques	technique	NOUN
easat-10197	148	52	[	[	X
easat-10197	148	53	20	20	NUM
easat-10197	148	54	]	]	PUNCT
easat-10197	148	55	.	.	PUNCT
easat-10197	149	1	this	this	PRON
easat-10197	149	2	show	show	VERB
easat-10197	149	3	not	not	PART
easat-10197	149	4	only	only	ADV
easat-10197	149	5	attracts	attract	VERB
easat-10197	149	6	millions	million	NOUN
easat-10197	149	7	of	of	ADP
easat-10197	149	8	domestic	domestic	ADJ
easat-10197	149	9	and	and	CCONJ
easat-10197	149	10	foreign	foreign	ADJ
easat-10197	149	11	visitors	visitor	NOUN
easat-10197	149	12	but	but	CCONJ
easat-10197	149	13	is	be	AUX
easat-10197	149	14	also	also	ADV
easat-10197	149	15	honored	honor	VERB
easat-10197	149	16	as	as	ADP
easat-10197	149	17	the	the	DET
easat-10197	149	18	most	most	ADV
easat-10197	149	19	beautiful	beautiful	ADJ
easat-10197	149	20	live	live	ADJ
easat-10197	149	21	performance	performance	NOUN
easat-10197	149	22	show	show	NOUN
easat-10197	149	23	in	in	ADP
easat-10197	149	24	the	the	DET
easat-10197	149	25	world	world	NOUN
easat-10197	149	26	,	,	PUNCT
easat-10197	149	27	contributing	contribute	VERB
easat-10197	149	28	to	to	ADP
easat-10197	149	29	promoting	promote	VERB
easat-10197	149	30	the	the	DET
easat-10197	149	31	traditional	traditional	ADJ
easat-10197	149	32	cultural	cultural	ADJ
easat-10197	149	33	values	value	NOUN
easat-10197	149	34	of	of	ADP
easat-10197	149	35	vietnam	vietnam	PROPN
easat-10197	149	36	in	in	ADP
easat-10197	149	37	a	a	DET
easat-10197	149	38	lively	lively	ADJ
easat-10197	149	39	and	and	CCONJ
easat-10197	149	40	attractive	attractive	ADJ
easat-10197	149	41	way	way	NOUN
easat-10197	149	42	.	.	PUNCT
easat-10197	150	1	these	these	DET
easat-10197	150	2	examples	example	NOUN
easat-10197	150	3	demonstrate	demonstrate	VERB
easat-10197	150	4	the	the	DET
easat-10197	150	5	diversity	diversity	NOUN
easat-10197	150	6	in	in	ADP
easat-10197	150	7	how	how	SCONJ
easat-10197	150	8	cultural	cultural	ADJ
easat-10197	150	9	enterprises	enterprise	NOUN
easat-10197	150	10	and	and	CCONJ
easat-10197	150	11	projects	project	NOUN
easat-10197	150	12	exploit	exploit	VERB
easat-10197	150	13	traditional	traditional	ADJ
easat-10197	150	14	values	value	NOUN
easat-10197	150	15	to	to	PART
easat-10197	150	16	create	create	VERB
easat-10197	150	17	unique	unique	ADJ
easat-10197	150	18	products	product	NOUN
easat-10197	150	19	and	and	CCONJ
easat-10197	150	20	experiences	experience	NOUN
easat-10197	150	21	,	,	PUNCT
easat-10197	150	22	while	while	SCONJ
easat-10197	150	23	enhancing	enhance	VERB
easat-10197	150	24	the	the	DET
easat-10197	150	25	national	national	ADJ
easat-10197	150	26	brand	brand	PROPN
easat-10197	150	27	position	position	NOUN
easat-10197	150	28	.	.	PUNCT
easat-10197	151	1	regarding	regard	VERB
easat-10197	151	2	public	public	ADJ
easat-10197	151	3	-	-	PUNCT
easat-10197	151	4	private	private	ADJ
easat-10197	151	5	partnership	partnership	NOUN
easat-10197	151	6	(	(	PUNCT
easat-10197	151	7	ppp	ppp	PROPN
easat-10197	151	8	)	)	PUNCT
easat-10197	151	9	,	,	PUNCT
easat-10197	151	10	according	accord	VERB
easat-10197	151	11	to	to	ADP
easat-10197	151	12	a	a	DET
easat-10197	151	13	report	report	NOUN
easat-10197	151	14	by	by	ADP
easat-10197	151	15	the	the	DET
easat-10197	151	16	ministry	ministry	PROPN
easat-10197	151	17	of	of	ADP
easat-10197	151	18	culture	culture	PROPN
easat-10197	151	19	,	,	PUNCT
easat-10197	151	20	sports	sport	NOUN
easat-10197	151	21	1711	1711	NUM
easat-10197	151	22	edelweiss	edelweiss	PROPN
easat-10197	151	23	applied	apply	VERB
easat-10197	151	24	science	science	NOUN
easat-10197	151	25	and	and	CCONJ
easat-10197	151	26	technology	technology	NOUN
easat-10197	151	27	issn	issn	PROPN
easat-10197	151	28	:	:	PUNCT
easat-10197	151	29	2576	2576	NUM
easat-10197	151	30	-	-	SYM
easat-10197	151	31	8484	8484	NUM
easat-10197	151	32	vol	vol	NOUN
easat-10197	151	33	.	.	PROPN
easat-10197	152	1	9	9	NUM
easat-10197	152	2	,	,	PUNCT
easat-10197	152	3	no	no	INTJ
easat-10197	152	4	.	.	NOUN
easat-10197	152	5	9	9	NUM
easat-10197	152	6	:	:	SYM
easat-10197	152	7	1705	1705	NUM
easat-10197	152	8	-	-	SYM
easat-10197	152	9	1713	1713	NUM
easat-10197	152	10	,	,	PUNCT
easat-10197	152	11	2025	2025	NUM
easat-10197	152	12	doi	doi	NOUN
easat-10197	152	13	:	:	PUNCT
easat-10197	152	14	10.55214/2576	10.55214/2576	NUM
easat-10197	152	15	-	-	SYM
easat-10197	152	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	152	17	©	©	ADP
easat-10197	152	18	2025	2025	NUM
easat-10197	152	19	by	by	ADP
easat-10197	152	20	the	the	DET
easat-10197	152	21	authors	author	NOUN
easat-10197	152	22	;	;	PUNCT
easat-10197	152	23	licensee	licensee	PROPN
easat-10197	152	24	learning	learning	NOUN
easat-10197	152	25	gate	gate	NOUN
easat-10197	152	26	and	and	CCONJ
easat-10197	152	27	tourism	tourism	NOUN
easat-10197	152	28	,	,	PUNCT
easat-10197	152	29	although	although	SCONJ
easat-10197	152	30	legal	legal	ADJ
easat-10197	152	31	regulations	regulation	NOUN
easat-10197	152	32	on	on	ADP
easat-10197	152	33	ppp	ppp	NOUN
easat-10197	152	34	in	in	ADP
easat-10197	152	35	the	the	DET
easat-10197	152	36	cultural	cultural	ADJ
easat-10197	152	37	sector	sector	NOUN
easat-10197	152	38	are	be	AUX
easat-10197	152	39	still	still	ADV
easat-10197	152	40	being	be	AUX
easat-10197	152	41	finalized	finalize	VERB
easat-10197	152	42	,	,	PUNCT
easat-10197	152	43	in	in	ADP
easat-10197	152	44	reality	reality	NOUN
easat-10197	152	45	there	there	PRON
easat-10197	152	46	has	have	AUX
easat-10197	152	47	been	be	AUX
easat-10197	152	48	a	a	DET
easat-10197	152	49	trend	trend	NOUN
easat-10197	152	50	of	of	ADP
easat-10197	152	51	close	close	ADJ
easat-10197	152	52	linkage	linkage	NOUN
easat-10197	152	53	between	between	ADP
easat-10197	152	54	the	the	DET
easat-10197	152	55	public	public	ADJ
easat-10197	152	56	and	and	CCONJ
easat-10197	152	57	private	private	ADJ
easat-10197	152	58	sectors	sector	NOUN
easat-10197	152	59	in	in	ADP
easat-10197	152	60	cultural	cultural	ADJ
easat-10197	152	61	and	and	CCONJ
easat-10197	152	62	artistic	artistic	ADJ
easat-10197	152	63	projects	project	NOUN
easat-10197	152	64	.	.	PUNCT
easat-10197	153	1	from	from	ADP
easat-10197	153	2	2018	2018	NUM
easat-10197	153	3	to	to	ADP
easat-10197	153	4	2022	2022	NUM
easat-10197	153	5	,	,	PUNCT
easat-10197	153	6	ppp	ppp	NOUN
easat-10197	153	7	projects	project	NOUN
easat-10197	153	8	in	in	ADP
easat-10197	153	9	the	the	DET
easat-10197	153	10	cultural	cultural	ADJ
easat-10197	153	11	sector	sector	NOUN
easat-10197	153	12	attracted	attract	VERB
easat-10197	153	13	more	more	ADJ
easat-10197	153	14	than	than	ADP
easat-10197	153	15	1.2	1.2	NUM
easat-10197	153	16	billion	billion	NUM
easat-10197	153	17	usd	usd	NOUN
easat-10197	153	18	in	in	ADP
easat-10197	153	19	investment	investment	NOUN
easat-10197	153	20	capital	capital	NOUN
easat-10197	153	21	,	,	PUNCT
easat-10197	153	22	contributing	contribute	VERB
easat-10197	153	23	to	to	ADP
easat-10197	153	24	improving	improve	VERB
easat-10197	153	25	the	the	DET
easat-10197	153	26	quality	quality	NOUN
easat-10197	153	27	of	of	ADP
easat-10197	153	28	cultural	cultural	ADJ
easat-10197	153	29	products	product	NOUN
easat-10197	153	30	and	and	CCONJ
easat-10197	153	31	services	service	NOUN
easat-10197	153	32	,	,	PUNCT
easat-10197	153	33	while	while	SCONJ
easat-10197	153	34	expanding	expand	VERB
easat-10197	153	35	the	the	DET
easat-10197	153	36	ability	ability	NOUN
easat-10197	153	37	to	to	PART
easat-10197	153	38	promote	promote	VERB
easat-10197	153	39	the	the	DET
easat-10197	153	40	national	national	ADJ
easat-10197	153	41	brand	brand	NOUN
easat-10197	153	42	to	to	ADP
easat-10197	153	43	the	the	DET
easat-10197	153	44	international	international	ADJ
easat-10197	153	45	market	market	NOUN
easat-10197	153	46	[	[	X
easat-10197	153	47	21	21	NUM
easat-10197	153	48	]	]	PUNCT
easat-10197	153	49	.	.	PUNCT
easat-10197	154	1	a	a	DET
easat-10197	154	2	typical	typical	ADJ
easat-10197	154	3	example	example	NOUN
easat-10197	154	4	is	be	AUX
easat-10197	154	5	the	the	DET
easat-10197	154	6	cooperation	cooperation	NOUN
easat-10197	154	7	between	between	ADP
easat-10197	154	8	the	the	DET
easat-10197	154	9	general	general	ADJ
easat-10197	154	10	department	department	PROPN
easat-10197	154	11	of	of	ADP
easat-10197	154	12	tourism	tourism	NOUN
easat-10197	154	13	and	and	CCONJ
easat-10197	154	14	large	large	ADJ
easat-10197	154	15	enterprises	enterprise	NOUN
easat-10197	154	16	such	such	ADJ
easat-10197	154	17	as	as	ADP
easat-10197	154	18	vietravel	vietravel	NOUN
easat-10197	154	19	and	and	CCONJ
easat-10197	154	20	saigontourist	saigontourist	NOUN
easat-10197	154	21	in	in	ADP
easat-10197	154	22	developing	develop	VERB
easat-10197	154	23	unique	unique	ADJ
easat-10197	154	24	cultural	cultural	ADJ
easat-10197	154	25	tours	tour	NOUN
easat-10197	154	26	,	,	PUNCT
easat-10197	154	27	attracting	attract	VERB
easat-10197	154	28	millions	million	NOUN
easat-10197	154	29	of	of	ADP
easat-10197	154	30	international	international	ADJ
easat-10197	154	31	visitors	visitor	NOUN
easat-10197	154	32	each	each	DET
easat-10197	154	33	year	year	NOUN
easat-10197	154	34	,	,	PUNCT
easat-10197	154	35	contributing	contribute	VERB
easat-10197	154	36	to	to	ADP
easat-10197	154	37	increasing	increase	VERB
easat-10197	154	38	revenue	revenue	NOUN
easat-10197	154	39	and	and	CCONJ
easat-10197	154	40	promoting	promote	VERB
easat-10197	154	41	vietnamese	vietnamese	ADJ
easat-10197	154	42	culture	culture	NOUN
easat-10197	154	43	[	[	X
easat-10197	154	44	21	21	NUM
easat-10197	154	45	]	]	PUNCT
easat-10197	154	46	.	.	PUNCT
easat-10197	155	1	according	accord	VERB
easat-10197	155	2	to	to	ADP
easat-10197	155	3	the	the	DET
easat-10197	155	4	strategy	strategy	NOUN
easat-10197	155	5	for	for	ADP
easat-10197	155	6	the	the	DET
easat-10197	155	7	development	development	NOUN
easat-10197	155	8	of	of	ADP
easat-10197	155	9	cultural	cultural	ADJ
easat-10197	155	10	industries	industry	NOUN
easat-10197	155	11	by	by	ADP
easat-10197	155	12	2030	2030	NUM
easat-10197	155	13	,	,	PUNCT
easat-10197	155	14	these	these	DET
easat-10197	155	15	industries	industry	NOUN
easat-10197	155	16	are	be	AUX
easat-10197	155	17	expected	expect	VERB
easat-10197	155	18	to	to	PART
easat-10197	155	19	contribute	contribute	VERB
easat-10197	155	20	about	about	ADV
easat-10197	155	21	7	7	NUM
easat-10197	155	22	%	%	NOUN
easat-10197	155	23	of	of	ADP
easat-10197	155	24	the	the	DET
easat-10197	155	25	national	national	PROPN
easat-10197	155	26	gdp	gdp	PROPN
easat-10197	155	27	,	,	PUNCT
easat-10197	155	28	with	with	ADP
easat-10197	155	29	the	the	DET
easat-10197	155	30	strong	strong	ADJ
easat-10197	155	31	development	development	NOUN
easat-10197	155	32	of	of	ADP
easat-10197	155	33	12	12	NUM
easat-10197	155	34	key	key	ADJ
easat-10197	155	35	cultural	cultural	ADJ
easat-10197	155	36	industry	industry	NOUN
easat-10197	155	37	sectors	sector	NOUN
easat-10197	155	38	[	[	X
easat-10197	155	39	22	22	NUM
easat-10197	155	40	]	]	PUNCT
easat-10197	155	41	.	.	PUNCT
easat-10197	156	1	however	however	ADV
easat-10197	156	2	,	,	PUNCT
easat-10197	156	3	prime	prime	ADJ
easat-10197	156	4	minister	minister	PROPN
easat-10197	156	5	pham	pham	PROPN
easat-10197	156	6	minh	minh	PROPN
easat-10197	156	7	chinh	chinh	PROPN
easat-10197	156	8	also	also	ADV
easat-10197	156	9	emphasized	emphasize	VERB
easat-10197	156	10	the	the	DET
easat-10197	156	11	need	need	NOUN
easat-10197	156	12	to	to	PART
easat-10197	156	13	increase	increase	VERB
easat-10197	156	14	investment	investment	NOUN
easat-10197	156	15	,	,	PUNCT
easat-10197	156	16	reform	reform	NOUN
easat-10197	156	17	policies	policy	NOUN
easat-10197	156	18	and	and	CCONJ
easat-10197	156	19	promote	promote	VERB
easat-10197	156	20	public	public	ADJ
easat-10197	156	21	-	-	PUNCT
easat-10197	156	22	private	private	ADJ
easat-10197	156	23	partnership	partnership	NOUN
easat-10197	156	24	to	to	PART
easat-10197	156	25	better	well	ADV
easat-10197	156	26	exploit	exploit	VERB
easat-10197	156	27	cultural	cultural	ADJ
easat-10197	156	28	potential	potential	NOUN
easat-10197	156	29	,	,	PUNCT
easat-10197	156	30	creating	create	VERB
easat-10197	156	31	sustainable	sustainable	ADJ
easat-10197	156	32	socioeconomic	socioeconomic	ADJ
easat-10197	156	33	values	value	NOUN
easat-10197	156	34	[	[	X
easat-10197	156	35	23	23	NUM
easat-10197	156	36	]	]	PUNCT
easat-10197	156	37	.	.	PUNCT
easat-10197	157	1	5	5	X
easat-10197	157	2	.	.	X
easat-10197	157	3	“	"	PUNCT
easat-10197	157	4	vietnam	vietnam	PROPN
easat-10197	157	5	cultural	cultural	PROPN
easat-10197	157	6	brand	brand	PROPN
easat-10197	157	7	fund	fund	PROPN
easat-10197	157	8	(	(	PUNCT
easat-10197	157	9	vcbf	vcbf	NOUN
easat-10197	157	10	)	)	PUNCT
easat-10197	157	11	”	"	PUNCT
easat-10197	157	12	framework	framework	NOUN
easat-10197	157	13	the	the	DET
easat-10197	157	14	government	government	NOUN
easat-10197	157	15	could	could	AUX
easat-10197	157	16	establish	establish	VERB
easat-10197	157	17	a	a	DET
easat-10197	157	18	“	"	PUNCT
easat-10197	157	19	vietnam	vietnam	PROPN
easat-10197	157	20	cultural	cultural	PROPN
easat-10197	157	21	brand	brand	PROPN
easat-10197	157	22	fund	fund	PROPN
easat-10197	157	23	(	(	PUNCT
easat-10197	157	24	vcbf	vcbf	NOUN
easat-10197	157	25	)	)	PUNCT
easat-10197	157	26	”	"	PUNCT
easat-10197	157	27	as	as	ADP
easat-10197	157	28	an	an	DET
easat-10197	157	29	important	important	ADJ
easat-10197	157	30	strategic	strategic	ADJ
easat-10197	157	31	framework	framework	NOUN
easat-10197	157	32	,	,	PUNCT
easat-10197	157	33	inspired	inspire	VERB
easat-10197	157	34	by	by	ADP
easat-10197	157	35	max	max	PROPN
easat-10197	157	36	depree	depree	PROPN
easat-10197	157	37	’s	’s	PART
easat-10197	157	38	leadership	leadership	NOUN
easat-10197	157	39	vision	vision	NOUN
easat-10197	157	40	,	,	PUNCT
easat-10197	157	41	with	with	ADP
easat-10197	157	42	a	a	DET
easat-10197	157	43	clear	clear	ADJ
easat-10197	157	44	and	and	CCONJ
easat-10197	157	45	people	people	NOUN
easat-10197	157	46	-	-	PUNCT
easat-10197	157	47	centered	center	VERB
easat-10197	157	48	mission	mission	NOUN
easat-10197	157	49	.	.	PUNCT
easat-10197	158	1	this	this	DET
easat-10197	158	2	fund	fund	NOUN
easat-10197	158	3	would	would	AUX
easat-10197	158	4	serve	serve	VERB
easat-10197	158	5	as	as	ADP
easat-10197	158	6	the	the	DET
easat-10197	158	7	main	main	ADJ
easat-10197	158	8	financial	financial	ADJ
easat-10197	158	9	source	source	NOUN
easat-10197	158	10	,	,	PUNCT
easat-10197	158	11	allocating	allocate	VERB
easat-10197	158	12	capital	capital	NOUN
easat-10197	158	13	appropriately	appropriately	ADV
easat-10197	158	14	and	and	CCONJ
easat-10197	158	15	effectively	effectively	ADV
easat-10197	158	16	to	to	ADP
easat-10197	158	17	initiatives	initiative	NOUN
easat-10197	158	18	that	that	DET
easat-10197	158	19	honor	honor	NOUN
easat-10197	158	20	,	,	PUNCT
easat-10197	158	21	preserve	preserve	VERB
easat-10197	158	22	and	and	CCONJ
easat-10197	158	23	share	share	VERB
easat-10197	158	24	vietnamese	vietnamese	ADJ
easat-10197	158	25	cultural	cultural	ADJ
easat-10197	158	26	values	value	NOUN
easat-10197	158	27	both	both	CCONJ
easat-10197	158	28	domestically	domestically	ADV
easat-10197	158	29	and	and	CCONJ
easat-10197	158	30	internationally	internationally	ADV
easat-10197	158	31	[	[	X
easat-10197	158	32	1	1	NUM
easat-10197	158	33	,	,	PUNCT
easat-10197	158	34	16	16	NUM
easat-10197	158	35	]	]	PUNCT
easat-10197	158	36	.	.	PUNCT
easat-10197	159	1	focusing	focus	VERB
easat-10197	159	2	investment	investment	NOUN
easat-10197	159	3	on	on	ADP
easat-10197	159	4	sustainable	sustainable	ADJ
easat-10197	159	5	,	,	PUNCT
easat-10197	159	6	creative	creative	ADJ
easat-10197	159	7	and	and	CCONJ
easat-10197	159	8	community	community	NOUN
easat-10197	159	9	-	-	PUNCT
easat-10197	159	10	oriented	orient	VERB
easat-10197	159	11	cultural	cultural	ADJ
easat-10197	159	12	projects	project	NOUN
easat-10197	159	13	would	would	AUX
easat-10197	159	14	help	help	VERB
easat-10197	159	15	maximize	maximize	VERB
easat-10197	159	16	the	the	DET
easat-10197	159	17	soft	soft	ADJ
easat-10197	159	18	power	power	NOUN
easat-10197	159	19	of	of	ADP
easat-10197	159	20	vietnamese	vietnamese	ADJ
easat-10197	159	21	culture	culture	NOUN
easat-10197	159	22	,	,	PUNCT
easat-10197	159	23	while	while	SCONJ
easat-10197	159	24	creating	create	VERB
easat-10197	159	25	a	a	DET
easat-10197	159	26	solid	solid	ADJ
easat-10197	159	27	foundation	foundation	NOUN
easat-10197	159	28	for	for	ADP
easat-10197	159	29	the	the	DET
easat-10197	159	30	development	development	NOUN
easat-10197	159	31	of	of	ADP
easat-10197	159	32	the	the	DET
easat-10197	159	33	national	national	ADJ
easat-10197	159	34	brand	brand	NOUN
easat-10197	160	1	[	[	X
easat-10197	160	2	3	3	NUM
easat-10197	160	3	]	]	PUNCT
easat-10197	160	4	.	.	PUNCT
easat-10197	161	1	to	to	PART
easat-10197	161	2	enhance	enhance	VERB
easat-10197	161	3	the	the	DET
easat-10197	161	4	effectiveness	effectiveness	NOUN
easat-10197	161	5	of	of	ADP
easat-10197	161	6	communication	communication	NOUN
easat-10197	161	7	and	and	CCONJ
easat-10197	161	8	branding	branding	NOUN
easat-10197	161	9	,	,	PUNCT
easat-10197	161	10	efforts	effort	NOUN
easat-10197	161	11	need	need	VERB
easat-10197	161	12	to	to	PART
easat-10197	161	13	combine	combine	VERB
easat-10197	161	14	profound	profound	ADJ
easat-10197	161	15	storytelling	storytelling	NOUN
easat-10197	161	16	methods	method	NOUN
easat-10197	161	17	,	,	PUNCT
easat-10197	161	18	creative	creative	ADJ
easat-10197	161	19	design	design	NOUN
easat-10197	161	20	and	and	CCONJ
easat-10197	161	21	the	the	DET
easat-10197	161	22	application	application	NOUN
easat-10197	161	23	of	of	ADP
easat-10197	161	24	modern	modern	ADJ
easat-10197	161	25	digital	digital	ADJ
easat-10197	161	26	platforms	platform	NOUN
easat-10197	161	27	such	such	ADJ
easat-10197	161	28	as	as	ADP
easat-10197	161	29	social	social	ADJ
easat-10197	161	30	networks	network	NOUN
easat-10197	161	31	,	,	PUNCT
easat-10197	161	32	virtual	virtual	ADJ
easat-10197	161	33	reality	reality	NOUN
easat-10197	161	34	(	(	PUNCT
easat-10197	161	35	vr	vr	NOUN
easat-10197	161	36	)	)	PUNCT
easat-10197	161	37	and	and	CCONJ
easat-10197	161	38	augmented	augment	VERB
easat-10197	161	39	reality	reality	NOUN
easat-10197	161	40	(	(	PUNCT
easat-10197	161	41	ar	ar	NOUN
easat-10197	161	42	)	)	PUNCT
easat-10197	161	43	.	.	PUNCT
easat-10197	162	1	these	these	DET
easat-10197	162	2	tools	tool	NOUN
easat-10197	162	3	not	not	PART
easat-10197	162	4	only	only	ADV
easat-10197	162	5	help	help	AUX
easat-10197	162	6	convey	convey	VERB
easat-10197	162	7	vietnamese	vietnamese	ADJ
easat-10197	162	8	cultural	cultural	ADJ
easat-10197	162	9	identity	identity	NOUN
easat-10197	162	10	in	in	ADP
easat-10197	162	11	a	a	DET
easat-10197	162	12	vivid	vivid	ADJ
easat-10197	162	13	and	and	CCONJ
easat-10197	162	14	engaging	engaging	ADJ
easat-10197	162	15	way	way	NOUN
easat-10197	162	16	but	but	CCONJ
easat-10197	162	17	also	also	ADV
easat-10197	162	18	create	create	VERB
easat-10197	162	19	deep	deep	ADJ
easat-10197	162	20	emotional	emotional	ADJ
easat-10197	162	21	connections	connection	NOUN
easat-10197	162	22	with	with	ADP
easat-10197	162	23	global	global	ADJ
easat-10197	162	24	audiences	audience	NOUN
easat-10197	162	25	,	,	PUNCT
easat-10197	162	26	thereby	thereby	ADV
easat-10197	162	27	enhancing	enhance	VERB
easat-10197	162	28	brand	brand	NOUN
easat-10197	162	29	recognition	recognition	NOUN
easat-10197	162	30	and	and	CCONJ
easat-10197	162	31	value	value	NOUN
easat-10197	162	32	[	[	X
easat-10197	162	33	3	3	NUM
easat-10197	162	34	]	]	PUNCT
easat-10197	162	35	.	.	PUNCT
easat-10197	163	1	furthermore	furthermore	ADV
easat-10197	163	2	,	,	PUNCT
easat-10197	163	3	building	build	VERB
easat-10197	163	4	multi	multi	ADJ
easat-10197	163	5	-	-	ADJ
easat-10197	163	6	dimensional	dimensional	ADJ
easat-10197	163	7	,	,	PUNCT
easat-10197	163	8	flexible	flexible	ADJ
easat-10197	163	9	and	and	CCONJ
easat-10197	163	10	communityparticipatory	communityparticipatory	ADJ
easat-10197	163	11	promotional	promotional	ADJ
easat-10197	163	12	campaigns	campaign	NOUN
easat-10197	163	13	will	will	AUX
easat-10197	163	14	contribute	contribute	VERB
easat-10197	163	15	to	to	ADP
easat-10197	163	16	creating	create	VERB
easat-10197	163	17	a	a	DET
easat-10197	163	18	strong	strong	ADJ
easat-10197	163	19	and	and	CCONJ
easat-10197	163	20	sustainable	sustainable	ADJ
easat-10197	163	21	spread	spread	NOUN
easat-10197	163	22	for	for	ADP
easat-10197	163	23	the	the	DET
easat-10197	163	24	national	national	ADJ
easat-10197	163	25	cultural	cultural	ADJ
easat-10197	163	26	brand	brand	NOUN
easat-10197	163	27	.	.	PUNCT
easat-10197	164	1	therefore	therefore	ADV
easat-10197	164	2	,	,	PUNCT
easat-10197	164	3	the	the	DET
easat-10197	164	4	“	"	PUNCT
easat-10197	164	5	vietnam	vietnam	PROPN
easat-10197	164	6	cultural	cultural	PROPN
easat-10197	164	7	brand	brand	PROPN
easat-10197	164	8	fund	fund	PROPN
easat-10197	164	9	”	"	PUNCT
easat-10197	164	10	is	be	AUX
easat-10197	164	11	not	not	PART
easat-10197	164	12	only	only	ADV
easat-10197	164	13	a	a	DET
easat-10197	164	14	financial	financial	ADJ
easat-10197	164	15	tool	tool	NOUN
easat-10197	164	16	but	but	CCONJ
easat-10197	164	17	also	also	ADV
easat-10197	164	18	a	a	DET
easat-10197	164	19	symbol	symbol	NOUN
easat-10197	164	20	of	of	ADP
easat-10197	164	21	value	value	NOUN
easat-10197	164	22	-	-	PUNCT
easat-10197	164	23	oriented	orient	VERB
easat-10197	164	24	leadership	leadership	NOUN
easat-10197	164	25	commitment	commitment	NOUN
easat-10197	164	26	,	,	PUNCT
easat-10197	164	27	promoting	promote	VERB
easat-10197	164	28	synchronous	synchronous	ADJ
easat-10197	164	29	development	development	NOUN
easat-10197	164	30	between	between	ADP
easat-10197	164	31	heritage	heritage	NOUN
easat-10197	164	32	conservation	conservation	NOUN
easat-10197	164	33	and	and	CCONJ
easat-10197	164	34	innovation	innovation	NOUN
easat-10197	164	35	,	,	PUNCT
easat-10197	164	36	contributing	contribute	VERB
easat-10197	164	37	to	to	ADP
easat-10197	164	38	raising	raise	VERB
easat-10197	164	39	the	the	DET
easat-10197	164	40	position	position	NOUN
easat-10197	164	41	of	of	ADP
easat-10197	164	42	vietnamese	vietnamese	ADJ
easat-10197	164	43	culture	culture	NOUN
easat-10197	164	44	on	on	ADP
easat-10197	164	45	the	the	DET
easat-10197	164	46	world	world	NOUN
easat-10197	164	47	map	map	NOUN
easat-10197	164	48	.	.	PUNCT
easat-10197	165	1	6	6	X
easat-10197	165	2	.	.	X
easat-10197	165	3	conclusion	conclusion	NOUN
easat-10197	165	4	building	build	VERB
easat-10197	165	5	a	a	DET
easat-10197	165	6	national	national	ADJ
easat-10197	165	7	brand	brand	NOUN
easat-10197	165	8	for	for	ADP
easat-10197	165	9	vietnamese	vietnamese	ADJ
easat-10197	165	10	culture	culture	NOUN
easat-10197	165	11	based	base	VERB
easat-10197	165	12	on	on	ADP
easat-10197	165	13	max	max	PROPN
easat-10197	165	14	depree	depree	PROPN
easat-10197	165	15	's	's	PART
easat-10197	165	16	leadership	leadership	NOUN
easat-10197	165	17	theory	theory	NOUN
easat-10197	165	18	not	not	PART
easat-10197	165	19	only	only	ADV
easat-10197	165	20	provides	provide	VERB
easat-10197	165	21	a	a	DET
easat-10197	165	22	new	new	ADJ
easat-10197	165	23	framework	framework	NOUN
easat-10197	165	24	for	for	ADP
easat-10197	165	25	thinking	thinking	NOUN
easat-10197	165	26	but	but	CCONJ
easat-10197	165	27	also	also	ADV
easat-10197	165	28	addresses	address	VERB
easat-10197	165	29	the	the	DET
easat-10197	165	30	unique	unique	ADJ
easat-10197	165	31	challenges	challenge	NOUN
easat-10197	165	32	in	in	ADP
easat-10197	165	33	promoting	promote	VERB
easat-10197	165	34	traditional	traditional	ADJ
easat-10197	165	35	cultural	cultural	ADJ
easat-10197	165	36	values	value	NOUN
easat-10197	165	37	in	in	ADP
easat-10197	165	38	the	the	DET
easat-10197	165	39	context	context	NOUN
easat-10197	165	40	of	of	ADP
easat-10197	165	41	globalization	globalization	NOUN
easat-10197	165	42	.	.	PUNCT
easat-10197	166	1	depree	depree	PROPN
easat-10197	166	2	's	's	PART
easat-10197	166	3	servant	servant	ADJ
easat-10197	166	4	leadership	leadership	NOUN
easat-10197	166	5	philosophy	philosophy	NOUN
easat-10197	166	6	emphasizes	emphasize	VERB
easat-10197	166	7	empowerment	empowerment	NOUN
easat-10197	166	8	,	,	PUNCT
easat-10197	166	9	shared	share	VERB
easat-10197	166	10	ownership	ownership	NOUN
easat-10197	166	11	and	and	CCONJ
easat-10197	166	12	the	the	DET
easat-10197	166	13	importance	importance	NOUN
easat-10197	166	14	of	of	ADP
easat-10197	166	15	people	people	NOUN
easat-10197	166	16	in	in	ADP
easat-10197	166	17	all	all	DET
easat-10197	166	18	branding	branding	NOUN
easat-10197	166	19	activities	activity	NOUN
easat-10197	166	20	,	,	PUNCT
easat-10197	166	21	thereby	thereby	ADV
easat-10197	166	22	creating	create	VERB
easat-10197	166	23	sustainable	sustainable	ADJ
easat-10197	166	24	connections	connection	NOUN
easat-10197	166	25	between	between	ADP
easat-10197	166	26	stakeholders	stakeholder	NOUN
easat-10197	166	27	from	from	ADP
easat-10197	166	28	the	the	DET
easat-10197	166	29	central	central	ADJ
easat-10197	166	30	to	to	ADP
easat-10197	166	31	local	local	ADJ
easat-10197	166	32	levels	level	NOUN
easat-10197	166	33	.	.	PUNCT
easat-10197	167	1	this	this	PRON
easat-10197	167	2	helps	help	VERB
easat-10197	167	3	vietnam	vietnam	NOUN
easat-10197	167	4	not	not	PART
easat-10197	167	5	only	only	ADV
easat-10197	167	6	maintain	maintain	VERB
easat-10197	167	7	the	the	DET
easat-10197	167	8	authenticity	authenticity	NOUN
easat-10197	167	9	of	of	ADP
easat-10197	167	10	its	its	PRON
easat-10197	167	11	products	product	NOUN
easat-10197	167	12	and	and	CCONJ
easat-10197	167	13	cultural	cultural	ADJ
easat-10197	167	14	values	value	NOUN
easat-10197	167	15	but	but	CCONJ
easat-10197	167	16	also	also	ADV
easat-10197	167	17	promote	promote	VERB
easat-10197	167	18	innovation	innovation	NOUN
easat-10197	167	19	that	that	PRON
easat-10197	167	20	suits	suit	VERB
easat-10197	167	21	the	the	DET
easat-10197	167	22	needs	need	NOUN
easat-10197	167	23	of	of	ADP
easat-10197	167	24	modern	modern	ADJ
easat-10197	167	25	audiences	audience	NOUN
easat-10197	167	26	.	.	PUNCT
easat-10197	168	1	in	in	ADP
easat-10197	168	2	addition	addition	NOUN
easat-10197	168	3	,	,	PUNCT
easat-10197	168	4	the	the	DET
easat-10197	168	5	combination	combination	NOUN
easat-10197	168	6	of	of	ADP
easat-10197	168	7	strategic	strategic	ADJ
easat-10197	168	8	financial	financial	ADJ
easat-10197	168	9	strategies	strategy	NOUN
easat-10197	168	10	,	,	PUNCT
easat-10197	168	11	especially	especially	ADV
easat-10197	168	12	investments	investment	NOUN
easat-10197	168	13	focused	focus	VERB
easat-10197	168	14	on	on	ADP
easat-10197	168	15	cultural	cultural	ADJ
easat-10197	168	16	industries	industry	NOUN
easat-10197	168	17	such	such	ADJ
easat-10197	168	18	as	as	ADP
easat-10197	168	19	trung	trung	VERB
easat-10197	168	20	nguyen	nguyen	ADJ
easat-10197	168	21	coffee	coffee	NOUN
easat-10197	168	22	with	with	ADP
easat-10197	168	23	the	the	DET
easat-10197	168	24	story	story	NOUN
easat-10197	168	25	of	of	ADP
easat-10197	168	26	vietnamese	vietnamese	ADJ
easat-10197	168	27	coffee	coffee	NOUN
easat-10197	168	28	culture	culture	NOUN
easat-10197	168	29	,	,	PUNCT
easat-10197	168	30	the	the	DET
easat-10197	168	31	live	live	ADJ
easat-10197	168	32	art	art	NOUN
easat-10197	168	33	program	program	NOUN
easat-10197	168	34	hoi	hoi	NOUN
easat-10197	168	35	an	an	DET
easat-10197	168	36	memories	memory	NOUN
easat-10197	168	37	vividly	vividly	ADV
easat-10197	168	38	recreates	recreate	VERB
easat-10197	168	39	local	local	ADJ
easat-10197	168	40	history	history	NOUN
easat-10197	168	41	and	and	CCONJ
easat-10197	168	42	culture	culture	NOUN
easat-10197	168	43	or	or	CCONJ
easat-10197	168	44	the	the	DET
easat-10197	168	45	thai	thai	PROPN
easat-10197	168	46	nguyen	nguyen	PROPN
easat-10197	168	47	green	green	PROPN
easat-10197	168	48	tea	tea	PROPN
easat-10197	168	49	brand	brand	NOUN
easat-10197	168	50	preserves	preserve	NOUN
easat-10197	168	51	and	and	CCONJ
easat-10197	168	52	promotes	promote	VERB
easat-10197	168	53	traditional	traditional	ADJ
easat-10197	168	54	values	value	NOUN
easat-10197	168	55	has	have	AUX
easat-10197	168	56	proven	prove	VERB
easat-10197	168	57	the	the	DET
easat-10197	168	58	effectiveness	effectiveness	NOUN
easat-10197	168	59	of	of	ADP
easat-10197	168	60	this	this	DET
easat-10197	168	61	leadership	leadership	NOUN
easat-10197	168	62	model	model	NOUN
easat-10197	168	63	in	in	ADP
easat-10197	168	64	practice	practice	NOUN
easat-10197	168	65	.	.	PUNCT
easat-10197	169	1	public	public	ADJ
easat-10197	169	2	-	-	PUNCT
easat-10197	169	3	private	private	ADJ
easat-10197	169	4	partnership	partnership	NOUN
easat-10197	169	5	models	model	NOUN
easat-10197	169	6	have	have	AUX
easat-10197	169	7	also	also	ADV
easat-10197	169	8	made	make	VERB
easat-10197	169	9	an	an	DET
easat-10197	169	10	important	important	ADJ
easat-10197	169	11	contribution	contribution	NOUN
easat-10197	169	12	to	to	ADP
easat-10197	169	13	mobilizing	mobilize	VERB
easat-10197	169	14	diverse	diverse	ADJ
easat-10197	169	15	resources	resource	NOUN
easat-10197	169	16	,	,	PUNCT
easat-10197	169	17	creating	create	VERB
easat-10197	169	18	conditions	condition	NOUN
easat-10197	169	19	for	for	ADP
easat-10197	169	20	cultural	cultural	ADJ
easat-10197	169	21	enterprises	enterprise	NOUN
easat-10197	169	22	to	to	PART
easat-10197	169	23	develop	develop	VERB
easat-10197	169	24	sustainably	sustainably	ADV
easat-10197	169	25	,	,	PUNCT
easat-10197	169	26	enhancing	enhance	VERB
easat-10197	169	27	the	the	DET
easat-10197	169	28	soft	soft	ADJ
easat-10197	169	29	power	power	NOUN
easat-10197	169	30	of	of	ADP
easat-10197	169	31	the	the	DET
easat-10197	169	32	country	country	NOUN
easat-10197	169	33	.	.	PUNCT
easat-10197	170	1	directive	directive	NOUN
easat-10197	170	2	no	no	INTJ
easat-10197	170	3	.	.	NOUN
easat-10197	170	4	30	30	NUM
easat-10197	170	5	/	/	SYM
easat-10197	170	6	ct	ct	PROPN
easat-10197	170	7	-	-	PUNCT
easat-10197	170	8	ttg	ttg	NOUN
easat-10197	170	9	dated	date	VERB
easat-10197	170	10	august	august	PROPN
easat-10197	170	11	29	29	NUM
easat-10197	170	12	,	,	PUNCT
easat-10197	170	13	2024	2024	NUM
easat-10197	170	14	of	of	ADP
easat-10197	170	15	the	the	DET
easat-10197	170	16	prime	prime	ADJ
easat-10197	170	17	minister	minister	NOUN
easat-10197	170	18	emphasized	emphasize	VERB
easat-10197	170	19	that	that	SCONJ
easat-10197	170	20	the	the	DET
easat-10197	170	21	development	development	NOUN
easat-10197	170	22	of	of	ADP
easat-10197	170	23	cultural	cultural	ADJ
easat-10197	170	24	industries	industry	NOUN
easat-10197	170	25	must	must	AUX
easat-10197	170	26	ensure	ensure	VERB
easat-10197	170	27	maximum	maximum	ADJ
easat-10197	170	28	exploitation	exploitation	NOUN
easat-10197	170	29	of	of	ADP
easat-10197	170	30	potential	potential	ADJ
easat-10197	170	31	,	,	PUNCT
easat-10197	170	32	multi	multi	ADJ
easat-10197	170	33	-	-	ADJ
easat-10197	170	34	sectoral	sectoral	ADJ
easat-10197	170	35	linkage	linkage	NOUN
easat-10197	170	36	,	,	PUNCT
easat-10197	170	37	meeting	meet	VERB
easat-10197	170	38	the	the	DET
easat-10197	170	39	factors	factor	NOUN
easat-10197	170	40	:	:	PUNCT
easat-10197	170	41	creativity	creativity	NOUN
easat-10197	170	42	,	,	PUNCT
easat-10197	170	43	identity	identity	NOUN
easat-10197	170	44	,	,	PUNCT
easat-10197	170	45	uniqueness	uniqueness	NOUN
easat-10197	170	46	,	,	PUNCT
easat-10197	170	47	professionalism	professionalism	NOUN
easat-10197	170	48	,	,	PUNCT
easat-10197	170	49	1712	1712	NUM
easat-10197	170	50	edelweiss	edelweiss	PROPN
easat-10197	170	51	applied	apply	VERB
easat-10197	170	52	science	science	NOUN
easat-10197	170	53	and	and	CCONJ
easat-10197	170	54	technology	technology	NOUN
easat-10197	170	55	issn	issn	PROPN
easat-10197	170	56	:	:	PUNCT
easat-10197	170	57	2576	2576	NUM
easat-10197	170	58	-	-	SYM
easat-10197	170	59	8484	8484	NUM
easat-10197	170	60	vol	vol	NOUN
easat-10197	170	61	.	.	PROPN
easat-10197	171	1	9	9	NUM
easat-10197	171	2	,	,	PUNCT
easat-10197	171	3	no	no	INTJ
easat-10197	171	4	.	.	NOUN
easat-10197	171	5	9	9	NUM
easat-10197	171	6	:	:	SYM
easat-10197	171	7	1705	1705	NUM
easat-10197	171	8	-	-	SYM
easat-10197	171	9	1713	1713	NUM
easat-10197	171	10	,	,	PUNCT
easat-10197	171	11	2025	2025	NUM
easat-10197	171	12	doi	doi	NOUN
easat-10197	171	13	:	:	PUNCT
easat-10197	171	14	10.55214/2576	10.55214/2576	NUM
easat-10197	171	15	-	-	SYM
easat-10197	171	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	171	17	©	©	ADP
easat-10197	171	18	2025	2025	NUM
easat-10197	171	19	by	by	ADP
easat-10197	171	20	the	the	DET
easat-10197	171	21	authors	author	NOUN
easat-10197	171	22	;	;	PUNCT
easat-10197	172	1	licensee	licensee	PROPN
easat-10197	172	2	learning	learn	VERB
easat-10197	172	3	gate	gate	PROPN
easat-10197	172	4	healthiness	healthiness	NOUN
easat-10197	172	5	,	,	PUNCT
easat-10197	172	6	competitiveness	competitiveness	NOUN
easat-10197	172	7	and	and	CCONJ
easat-10197	172	8	sustainability	sustainability	NOUN
easat-10197	172	9	,	,	PUNCT
easat-10197	172	10	gradually	gradually	ADV
easat-10197	172	11	building	build	VERB
easat-10197	172	12	a	a	DET
easat-10197	172	13	national	national	ADJ
easat-10197	172	14	brand	brand	NOUN
easat-10197	172	15	and	and	CCONJ
easat-10197	172	16	participating	participate	VERB
easat-10197	172	17	in	in	ADP
easat-10197	172	18	the	the	DET
easat-10197	172	19	global	global	ADJ
easat-10197	172	20	value	value	NOUN
easat-10197	172	21	chain	chain	NOUN
easat-10197	172	22	[	[	X
easat-10197	172	23	24	24	NUM
easat-10197	172	24	]	]	PUNCT
easat-10197	172	25	.	.	PUNCT
easat-10197	173	1	finally	finally	ADV
easat-10197	173	2	,	,	PUNCT
easat-10197	173	3	the	the	DET
easat-10197	173	4	harmonious	harmonious	ADJ
easat-10197	173	5	combination	combination	NOUN
easat-10197	173	6	of	of	ADP
easat-10197	173	7	value	value	NOUN
easat-10197	173	8	-	-	PUNCT
easat-10197	173	9	oriented	orient	VERB
easat-10197	173	10	leadership	leadership	NOUN
easat-10197	173	11	according	accord	VERB
easat-10197	173	12	to	to	ADP
easat-10197	173	13	max	max	PROPN
easat-10197	173	14	depree	depree	PROPN
easat-10197	173	15	and	and	CCONJ
easat-10197	173	16	strategic	strategic	ADJ
easat-10197	173	17	financial	financial	ADJ
easat-10197	173	18	strategy	strategy	NOUN
easat-10197	173	19	not	not	PART
easat-10197	173	20	only	only	ADV
easat-10197	173	21	enhances	enhance	VERB
easat-10197	173	22	the	the	DET
easat-10197	173	23	effectiveness	effectiveness	NOUN
easat-10197	173	24	of	of	ADP
easat-10197	173	25	national	national	ADJ
easat-10197	173	26	branding	branding	NOUN
easat-10197	173	27	for	for	ADP
easat-10197	173	28	vietnamese	vietnamese	ADJ
easat-10197	173	29	culture	culture	NOUN
easat-10197	173	30	but	but	CCONJ
easat-10197	173	31	also	also	ADV
easat-10197	173	32	contributes	contribute	VERB
easat-10197	173	33	to	to	ADP
easat-10197	173	34	highlighting	highlight	VERB
easat-10197	173	35	unique	unique	ADJ
easat-10197	173	36	cultural	cultural	ADJ
easat-10197	173	37	identity	identity	NOUN
easat-10197	173	38	,	,	PUNCT
easat-10197	173	39	creating	create	VERB
easat-10197	173	40	sustainable	sustainable	ADJ
easat-10197	173	41	competitiveness	competitiveness	NOUN
easat-10197	173	42	in	in	ADP
easat-10197	173	43	the	the	DET
easat-10197	173	44	international	international	ADJ
easat-10197	173	45	arena	arena	NOUN
easat-10197	173	46	.	.	PUNCT
easat-10197	174	1	this	this	PRON
easat-10197	174	2	is	be	AUX
easat-10197	174	3	a	a	DET
easat-10197	174	4	solid	solid	ADJ
easat-10197	174	5	foundation	foundation	NOUN
easat-10197	174	6	for	for	ADP
easat-10197	174	7	vietnam	vietnam	PROPN
easat-10197	174	8	to	to	PART
easat-10197	174	9	develop	develop	VERB
easat-10197	174	10	a	a	DET
easat-10197	174	11	comprehensive	comprehensive	ADJ
easat-10197	174	12	and	and	CCONJ
easat-10197	174	13	sustainable	sustainable	ADJ
easat-10197	174	14	cultural	cultural	ADJ
easat-10197	174	15	brand	brand	NOUN
easat-10197	174	16	in	in	ADP
easat-10197	174	17	the	the	DET
easat-10197	174	18	future	future	NOUN
easat-10197	174	19	.	.	PUNCT
easat-10197	175	1	this	this	DET
easat-10197	175	2	approach	approach	NOUN
easat-10197	175	3	will	will	AUX
easat-10197	175	4	play	play	VERB
easat-10197	175	5	a	a	DET
easat-10197	175	6	key	key	ADJ
easat-10197	175	7	role	role	NOUN
easat-10197	175	8	in	in	ADP
easat-10197	175	9	addressing	address	VERB
easat-10197	175	10	the	the	DET
easat-10197	175	11	current	current	ADJ
easat-10197	175	12	challenges	challenge	NOUN
easat-10197	175	13	of	of	ADP
easat-10197	175	14	fragmented	fragmented	ADJ
easat-10197	175	15	branding	branding	NOUN
easat-10197	175	16	strategies	strategy	NOUN
easat-10197	175	17	and	and	CCONJ
easat-10197	175	18	limited	limited	ADJ
easat-10197	175	19	resources	resource	NOUN
easat-10197	175	20	,	,	PUNCT
easat-10197	175	21	ultimately	ultimately	ADV
easat-10197	175	22	positioning	position	VERB
easat-10197	175	23	vietnam	vietnam	PROPN
easat-10197	175	24	as	as	ADP
easat-10197	175	25	a	a	DET
easat-10197	175	26	leading	lead	VERB
easat-10197	175	27	cultural	cultural	ADJ
easat-10197	175	28	destination	destination	NOUN
easat-10197	175	29	in	in	ADP
easat-10197	175	30	the	the	DET
easat-10197	175	31	region	region	NOUN
easat-10197	175	32	.	.	PUNCT
easat-10197	176	1	transparency	transparency	NOUN
easat-10197	176	2	:	:	PUNCT
easat-10197	176	3	the	the	DET
easat-10197	176	4	authors	author	NOUN
easat-10197	176	5	confirm	confirm	VERB
easat-10197	176	6	that	that	SCONJ
easat-10197	176	7	the	the	DET
easat-10197	176	8	manuscript	manuscript	NOUN
easat-10197	176	9	is	be	AUX
easat-10197	176	10	an	an	DET
easat-10197	176	11	honest	honest	ADJ
easat-10197	176	12	,	,	PUNCT
easat-10197	176	13	accurate	accurate	ADJ
easat-10197	176	14	,	,	PUNCT
easat-10197	176	15	and	and	CCONJ
easat-10197	176	16	transparent	transparent	ADJ
easat-10197	176	17	account	account	NOUN
easat-10197	176	18	of	of	ADP
easat-10197	176	19	the	the	DET
easat-10197	176	20	study	study	NOUN
easat-10197	176	21	;	;	PUNCT
easat-10197	176	22	that	that	SCONJ
easat-10197	176	23	no	no	DET
easat-10197	176	24	vital	vital	ADJ
easat-10197	176	25	features	feature	NOUN
easat-10197	176	26	of	of	ADP
easat-10197	176	27	the	the	DET
easat-10197	176	28	study	study	NOUN
easat-10197	176	29	have	have	AUX
easat-10197	176	30	been	be	AUX
easat-10197	176	31	omitted	omit	VERB
easat-10197	176	32	;	;	PUNCT
easat-10197	176	33	and	and	CCONJ
easat-10197	176	34	that	that	SCONJ
easat-10197	176	35	any	any	DET
easat-10197	176	36	discrepancies	discrepancy	NOUN
easat-10197	176	37	from	from	ADP
easat-10197	176	38	the	the	DET
easat-10197	176	39	study	study	NOUN
easat-10197	176	40	as	as	SCONJ
easat-10197	176	41	planned	plan	VERB
easat-10197	176	42	have	have	AUX
easat-10197	176	43	been	be	AUX
easat-10197	176	44	explained	explain	VERB
easat-10197	176	45	.	.	PUNCT
easat-10197	177	1	this	this	DET
easat-10197	177	2	study	study	NOUN
easat-10197	177	3	followed	follow	VERB
easat-10197	177	4	all	all	DET
easat-10197	177	5	ethical	ethical	ADJ
easat-10197	177	6	practices	practice	NOUN
easat-10197	177	7	during	during	ADP
easat-10197	177	8	writing	writing	NOUN
easat-10197	177	9	.	.	PUNCT
easat-10197	178	1	copyright	copyright	NOUN
easat-10197	178	2	:	:	PUNCT
easat-10197	178	3	©	©	PROPN
easat-10197	178	4	2025	2025	NUM
easat-10197	178	5	by	by	ADP
easat-10197	178	6	the	the	DET
easat-10197	178	7	authors	author	NOUN
easat-10197	178	8	.	.	PUNCT
easat-10197	179	1	this	this	DET
easat-10197	179	2	open	open	ADJ
easat-10197	179	3	-	-	PUNCT
easat-10197	179	4	access	access	NOUN
easat-10197	179	5	article	article	NOUN
easat-10197	179	6	is	be	AUX
easat-10197	179	7	distributed	distribute	VERB
easat-10197	179	8	under	under	ADP
easat-10197	179	9	the	the	DET
easat-10197	179	10	terms	term	NOUN
easat-10197	179	11	and	and	CCONJ
easat-10197	179	12	conditions	condition	NOUN
easat-10197	179	13	of	of	ADP
easat-10197	179	14	the	the	DET
easat-10197	179	15	creative	creative	ADJ
easat-10197	179	16	commons	common	NOUN
easat-10197	179	17	attribution	attribution	NOUN
easat-10197	179	18	(	(	PUNCT
easat-10197	179	19	cc	cc	NOUN
easat-10197	179	20	by	by	ADP
easat-10197	179	21	)	)	PUNCT
easat-10197	179	22	license	license	NOUN
easat-10197	179	23	(	(	PUNCT
easat-10197	179	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10197	179	25	)	)	PUNCT
easat-10197	179	26	.	.	PUNCT
easat-10197	180	1	references	reference	NOUN
easat-10197	180	2	[	[	X
easat-10197	180	3	1	1	NUM
easat-10197	180	4	]	]	PUNCT
easat-10197	180	5	m.	m.	NOUN
easat-10197	180	6	de	de	X
easat-10197	180	7	pree	pree	PROPN
easat-10197	180	8	,	,	PUNCT
easat-10197	180	9	leadership	leadership	NOUN
easat-10197	180	10	is	be	AUX
easat-10197	180	11	an	an	DET
easat-10197	180	12	art	art	NOUN
easat-10197	180	13	.	.	PUNCT
easat-10197	181	1	new	new	PROPN
easat-10197	181	2	york	york	PROPN
easat-10197	181	3	,	,	PUNCT
easat-10197	181	4	usa	usa	PROPN
easat-10197	181	5	:	:	PUNCT
easat-10197	181	6	dell	dell	PROPN
easat-10197	181	7	publishing	publishing	PROPN
easat-10197	181	8	company	company	NOUN
easat-10197	181	9	,	,	PUNCT
easat-10197	181	10	1989	1989	NUM
easat-10197	181	11	.	.	PUNCT
easat-10197	182	1	[	[	X
easat-10197	182	2	2	2	NUM
easat-10197	182	3	]	]	X
easat-10197	182	4	b.	b.	PROPN
easat-10197	182	5	mckercher	mckercher	PROPN
easat-10197	182	6	,	,	PUNCT
easat-10197	182	7	the	the	DET
easat-10197	182	8	routledge	routledge	PROPN
easat-10197	182	9	handbook	handbook	PROPN
easat-10197	182	10	of	of	ADP
easat-10197	182	11	diplomacy	diplomacy	NOUN
easat-10197	182	12	and	and	CCONJ
easat-10197	182	13	statecraft	statecraft	NOUN
easat-10197	182	14	.	.	PUNCT
easat-10197	183	1	london	london	PROPN
easat-10197	183	2	:	:	PUNCT
easat-10197	183	3	routledge	routledge	PROPN
easat-10197	183	4	ebooks	ebooks	PROPN
easat-10197	183	5	,	,	PUNCT
easat-10197	183	6	2022	2022	NUM
easat-10197	183	7	.	.	PUNCT
easat-10197	184	1	https://doi.org/10.4324/9781003016625	https://doi.org/10.4324/9781003016625	NOUN
easat-10197	185	1	[	[	X
easat-10197	185	2	3	3	X
easat-10197	185	3	]	]	X
easat-10197	185	4	s.	s.	PROPN
easat-10197	185	5	anholt	anholt	PROPN
easat-10197	185	6	,	,	PUNCT
easat-10197	185	7	places	place	NOUN
easat-10197	185	8	:	:	PUNCT
easat-10197	185	9	identity	identity	NOUN
easat-10197	185	10	,	,	PUNCT
easat-10197	185	11	image	image	NOUN
easat-10197	185	12	and	and	CCONJ
easat-10197	185	13	reputation	reputation	NOUN
easat-10197	185	14	.	.	PUNCT
easat-10197	186	1	london	london	PROPN
easat-10197	186	2	,	,	PUNCT
easat-10197	186	3	u.k	u.k	PROPN
easat-10197	186	4	:	:	PROPN
easat-10197	186	5	palgrave	palgrave	PROPN
easat-10197	186	6	macmillan	macmillan	PROPN
easat-10197	186	7	,	,	PUNCT
easat-10197	186	8	2010	2010	NUM
easat-10197	186	9	.	.	PUNCT
easat-10197	187	1	[	[	X
easat-10197	187	2	4	4	X
easat-10197	187	3	]	]	X
easat-10197	187	4	e.	e.	PROPN
easat-10197	187	5	m.	m.	PROPN
easat-10197	187	6	kim	kim	PROPN
easat-10197	187	7	and	and	CCONJ
easat-10197	187	8	j.	j.	PROPN
easat-10197	187	9	ryoo	ryoo	PROPN
easat-10197	187	10	,	,	PUNCT
easat-10197	187	11	"	"	PUNCT
easat-10197	187	12	south	south	ADJ
easat-10197	187	13	korean	korean	ADJ
easat-10197	187	14	culture	culture	NOUN
easat-10197	187	15	goes	go	VERB
easat-10197	187	16	global	global	ADJ
easat-10197	187	17	:	:	PUNCT
easat-10197	187	18	k	k	X
easat-10197	187	19	-	-	PUNCT
easat-10197	187	20	pop	pop	NOUN
easat-10197	187	21	and	and	CCONJ
easat-10197	187	22	the	the	DET
easat-10197	187	23	korean	korean	ADJ
easat-10197	187	24	wave	wave	NOUN
easat-10197	187	25	,	,	PUNCT
easat-10197	187	26	"	"	PUNCT
easat-10197	187	27	korean	korean	ADJ
easat-10197	187	28	social	social	ADJ
easat-10197	187	29	science	science	PROPN
easat-10197	187	30	journal	journal	PROPN
easat-10197	187	31	,	,	PUNCT
easat-10197	187	32	vol	vol	NOUN
easat-10197	187	33	.	.	PROPN
easat-10197	188	1	34	34	NUM
easat-10197	188	2	,	,	PUNCT
easat-10197	188	3	no	no	INTJ
easat-10197	188	4	.	.	NOUN
easat-10197	188	5	1	1	NUM
easat-10197	188	6	,	,	PUNCT
easat-10197	188	7	pp	pp	ADJ
easat-10197	188	8	.	.	PUNCT
easat-10197	189	1	117	117	NUM
easat-10197	189	2	-	-	SYM
easat-10197	189	3	152	152	NUM
easat-10197	189	4	,	,	PUNCT
easat-10197	189	5	2007	2007	NUM
easat-10197	189	6	.	.	PUNCT
easat-10197	190	1	[	[	X
easat-10197	190	2	5	5	X
easat-10197	190	3	]	]	PUNCT
easat-10197	190	4	k.	k.	PROPN
easat-10197	190	5	dinnie	dinnie	PROPN
easat-10197	190	6	,	,	PUNCT
easat-10197	190	7	nation	nation	NOUN
easat-10197	190	8	branding	branding	NOUN
easat-10197	190	9	:	:	PUNCT
easat-10197	190	10	concepts	concept	NOUN
easat-10197	190	11	,	,	PUNCT
easat-10197	190	12	issues	issue	NOUN
easat-10197	190	13	,	,	PUNCT
easat-10197	190	14	practice	practice	NOUN
easat-10197	190	15	,	,	PUNCT
easat-10197	190	16	2nd	2nd	ADJ
easat-10197	190	17	ed	ed	NOUN
easat-10197	190	18	.	.	PUNCT
easat-10197	191	1	london	london	PROPN
easat-10197	191	2	:	:	PUNCT
easat-10197	191	3	routledge	routledge	PROPN
easat-10197	191	4	,	,	PUNCT
easat-10197	191	5	2015	2015	NUM
easat-10197	191	6	.	.	PUNCT
easat-10197	192	1	[	[	X
easat-10197	192	2	6	6	NUM
easat-10197	192	3	]	]	PUNCT
easat-10197	192	4	a.	a.	NOUN
easat-10197	192	5	sapiå	sapiå	PROPN
easat-10197	192	6	,	,	PUNCT
easat-10197	192	7	"	"	PUNCT
easat-10197	192	8	the	the	DET
easat-10197	192	9	role	role	NOUN
easat-10197	192	10	of	of	ADP
easat-10197	192	11	marketing	marketing	NOUN
easat-10197	192	12	in	in	ADP
easat-10197	192	13	creating	create	VERB
easat-10197	192	14	and	and	CCONJ
easat-10197	192	15	sustaining	sustain	VERB
easat-10197	192	16	poland	poland	PROPN
easat-10197	192	17	's	's	PART
easat-10197	192	18	national	national	ADJ
easat-10197	192	19	brand	brand	NOUN
easat-10197	192	20	,	,	PUNCT
easat-10197	192	21	"	"	PUNCT
easat-10197	192	22	marketing	marketing	NOUN
easat-10197	192	23	and	and	CCONJ
easat-10197	192	24	branding	branding	NOUN
easat-10197	192	25	research	research	NOUN
easat-10197	192	26	,	,	PUNCT
easat-10197	192	27	vol	vol	NOUN
easat-10197	192	28	.	.	PROPN
easat-10197	192	29	9	9	NUM
easat-10197	192	30	,	,	PUNCT
easat-10197	192	31	no	no	INTJ
easat-10197	192	32	.	.	NOUN
easat-10197	192	33	1	1	NUM
easat-10197	192	34	,	,	PUNCT
easat-10197	192	35	pp	pp	ADJ
easat-10197	192	36	.	.	PUNCT
easat-10197	193	1	42	42	NUM
easat-10197	193	2	-	-	SYM
easat-10197	193	3	52	52	NUM
easat-10197	193	4	,	,	PUNCT
easat-10197	193	5	2022	2022	NUM
easat-10197	193	6	.	.	PUNCT
easat-10197	194	1	https://doi.org/10.32038/mbr.2022.09.01.04	https://doi.org/10.32038/mbr.2022.09.01.04	NOUN
easat-10197	194	2	[	[	X
easat-10197	194	3	7	7	NUM
easat-10197	194	4	]	]	PUNCT
easat-10197	194	5	a.	a.	NOUN
easat-10197	194	6	m.	m.	NOUN
easat-10197	194	7	kaplan	kaplan	PROPN
easat-10197	194	8	and	and	CCONJ
easat-10197	194	9	m.	m.	NOUN
easat-10197	194	10	haenlein	haenlein	ADV
easat-10197	194	11	,	,	PUNCT
easat-10197	194	12	"	"	PUNCT
easat-10197	194	13	users	user	NOUN
easat-10197	194	14	of	of	ADP
easat-10197	194	15	the	the	DET
easat-10197	194	16	world	world	NOUN
easat-10197	194	17	,	,	PUNCT
easat-10197	194	18	unite	unite	NOUN
easat-10197	194	19	!	!	PUNCT
easat-10197	195	1	the	the	DET
easat-10197	195	2	challenges	challenge	NOUN
easat-10197	195	3	and	and	CCONJ
easat-10197	195	4	opportunities	opportunity	NOUN
easat-10197	195	5	of	of	ADP
easat-10197	195	6	social	social	ADJ
easat-10197	195	7	media	medium	NOUN
easat-10197	195	8	,	,	PUNCT
easat-10197	195	9	"	"	PUNCT
easat-10197	195	10	business	business	NOUN
easat-10197	195	11	horizons	horizon	NOUN
easat-10197	195	12	,	,	PUNCT
easat-10197	195	13	vol	vol	NOUN
easat-10197	195	14	.	.	PROPN
easat-10197	195	15	53	53	NUM
easat-10197	195	16	,	,	PUNCT
easat-10197	195	17	no	no	INTJ
easat-10197	195	18	.	.	NOUN
easat-10197	195	19	1	1	NUM
easat-10197	195	20	,	,	PUNCT
easat-10197	195	21	pp	pp	ADJ
easat-10197	195	22	.	.	PUNCT
easat-10197	196	1	59	59	NUM
easat-10197	196	2	-	-	SYM
easat-10197	196	3	68	68	NUM
easat-10197	196	4	,	,	PUNCT
easat-10197	196	5	2010	2010	NUM
easat-10197	196	6	.	.	PUNCT
easat-10197	197	1	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	NOUN
easat-10197	197	2	[	[	X
easat-10197	197	3	8	8	NUM
easat-10197	197	4	]	]	X
easat-10197	197	5	c.	c.	PROPN
easat-10197	197	6	ha	ha	INTJ
easat-10197	197	7	,	,	PUNCT
easat-10197	197	8	"	"	PUNCT
easat-10197	197	9	boosting	boost	VERB
easat-10197	197	10	vietnam	vietnam	PROPN
easat-10197	197	11	’s	’s	PART
easat-10197	197	12	development	development	NOUN
easat-10197	197	13	with	with	ADP
easat-10197	197	14	a	a	DET
easat-10197	197	15	national	national	ADJ
easat-10197	197	16	brand	brand	NOUN
easat-10197	197	17	,	,	PUNCT
easat-10197	197	18	"	"	PUNCT
easat-10197	197	19	vnexpress	vnexpress	NOUN
easat-10197	197	20	,	,	PUNCT
easat-10197	197	21	2024	2024	NUM
easat-10197	197	22	.	.	PUNCT
easat-10197	197	23	https://e.vnexpress.net/news/perspectives/boosting-vietnam-s-development-with-a-national-brand-4775410.html	https://e.vnexpress.net/news/perspectives/boosting-vietnam-s-development-with-a-national-brand-4775410.html	PUNCT
easat-10197	198	1	[	[	X
easat-10197	198	2	9	9	X
easat-10197	198	3	]	]	X
easat-10197	198	4	international	international	ADJ
easat-10197	198	5	visitors	visitor	NOUN
easat-10197	198	6	,	,	PUNCT
easat-10197	198	7	"	"	PUNCT
easat-10197	198	8	international	international	ADJ
easat-10197	198	9	visitors	visitor	NOUN
easat-10197	198	10	to	to	ADP
easat-10197	198	11	vietnam	vietnam	PROPN
easat-10197	198	12	reach	reach	VERB
easat-10197	198	13	12.6	12.6	NUM
easat-10197	198	14	million	million	NUM
easat-10197	198	15	arrivals	arrival	NOUN
easat-10197	198	16	in	in	ADP
easat-10197	198	17	2023	2023	NUM
easat-10197	198	18	,	,	PUNCT
easat-10197	198	19	increased	increase	VERB
easat-10197	198	20	3.5	3.5	NUM
easat-10197	198	21	times	time	NOUN
easat-10197	198	22	to	to	ADP
easat-10197	198	23	2022	2022	NUM
easat-10197	198	24	,	,	PUNCT
easat-10197	198	25	"	"	PUNCT
easat-10197	198	26	vietnam	vietnam	PROPN
easat-10197	198	27	tourism	tourism	NOUN
easat-10197	198	28	,	,	PUNCT
easat-10197	198	29	2024	2024	NUM
easat-10197	198	30	.	.	PUNCT
easat-10197	199	1	https://vietnamtourism.gov.vn/en/post/19434	https://vietnamtourism.gov.vn/en/post/19434	NOUN
easat-10197	199	2	[	[	X
easat-10197	199	3	10	10	NUM
easat-10197	199	4	]	]	X
easat-10197	199	5	cuisine	cuisine	NOUN
easat-10197	199	6	increases	increase	VERB
easat-10197	199	7	the	the	DET
easat-10197	199	8	appeal	appeal	NOUN
easat-10197	199	9	of	of	ADP
easat-10197	199	10	vietnam	vietnam	PROPN
easat-10197	199	11	tourism	tourism	NOUN
easat-10197	199	12	,	,	PUNCT
easat-10197	199	13	"	"	PUNCT
easat-10197	199	14	cuisine	cuisine	NOUN
easat-10197	199	15	increases	increase	VERB
easat-10197	199	16	the	the	DET
easat-10197	199	17	appeal	appeal	NOUN
easat-10197	199	18	of	of	ADP
easat-10197	199	19	vietnam	vietnam	PROPN
easat-10197	199	20	tourism	tourism	NOUN
easat-10197	199	21	,	,	PUNCT
easat-10197	199	22	"	"	PUNCT
easat-10197	199	23	nhan	nhan	PROPN
easat-10197	199	24	dan	dan	PROPN
easat-10197	199	25	,	,	PUNCT
easat-10197	199	26	2023	2023	NUM
easat-10197	199	27	.	.	PUNCT
easat-10197	199	28	https://en.nhandan.vn/cuisine-increases-the-appeal-of-vietnam-tourism-post130256.html	https://en.nhandan.vn/cuisine-increases-the-appeal-of-vietnam-tourism-post130256.html	PUNCT
easat-10197	200	1	[	[	X
easat-10197	200	2	11	11	NUM
easat-10197	200	3	]	]	X
easat-10197	200	4	vietnam	vietnam	PROPN
easat-10197	200	5	honored	honor	VERB
easat-10197	200	6	,	,	PUNCT
easat-10197	200	7	"	"	PUNCT
easat-10197	200	8	vietnam	vietnam	NOUN
easat-10197	200	9	honored	honor	VERB
easat-10197	200	10	as	as	ADP
easat-10197	200	11	the	the	DET
easat-10197	200	12	world	world	NOUN
easat-10197	200	13	’s	’s	PART
easat-10197	200	14	leading	lead	VERB
easat-10197	200	15	heritage	heritage	NOUN
easat-10197	200	16	destination	destination	NOUN
easat-10197	200	17	for	for	ADP
easat-10197	200	18	the	the	DET
easat-10197	200	19	4th	4th	ADJ
easat-10197	200	20	time	time	NOUN
easat-10197	200	21	,	,	PUNCT
easat-10197	200	22	"	"	PUNCT
easat-10197	200	23	vietnam	vietnam	PROPN
easat-10197	200	24	tourism	tourism	NOUN
easat-10197	200	25	,	,	PUNCT
easat-10197	200	26	2023	2023	NUM
easat-10197	200	27	.	.	PUNCT
easat-10197	201	1	https://vietnamtourism.gov.vn/en/post/19339	https://vietnamtourism.gov.vn/en/post/19339	PROPN
easat-10197	201	2	[	[	X
easat-10197	201	3	12	12	NUM
easat-10197	201	4	]	]	X
easat-10197	201	5	vietnam	vietnam	PROPN
easat-10197	201	6	elected	elect	VERB
easat-10197	201	7	,	,	PUNCT
easat-10197	201	8	"	"	PUNCT
easat-10197	201	9	vietnam	vietnam	NOUN
easat-10197	201	10	elected	elect	VERB
easat-10197	201	11	member	member	NOUN
easat-10197	201	12	of	of	ADP
easat-10197	201	13	world	world	PROPN
easat-10197	201	14	heritage	heritage	PROPN
easat-10197	201	15	committee	committee	PROPN
easat-10197	201	16	for	for	ADP
easat-10197	201	17	2023–2027	2023–2027	NUM
easat-10197	201	18	term	term	NOUN
easat-10197	201	19	,	,	PUNCT
easat-10197	201	20	"	"	PUNCT
easat-10197	201	21	vietnam	vietnam	PROPN
easat-10197	201	22	tourism	tourism	NOUN
easat-10197	201	23	,	,	PUNCT
easat-10197	201	24	2023	2023	NUM
easat-10197	201	25	.	.	PUNCT
easat-10197	202	1	https://vietnamtourism.gov.vn/en/post/19309	https://vietnamtourism.gov.vn/en/post/19309	PROPN
easat-10197	202	2	[	[	X
easat-10197	202	3	13	13	NUM
easat-10197	202	4	]	]	PUNCT
easat-10197	202	5	m.	m.	NOUN
easat-10197	202	6	t.	t.	PROPN
easat-10197	202	7	le	le	PROPN
easat-10197	202	8	,	,	PUNCT
easat-10197	202	9	"	"	PUNCT
easat-10197	202	10	developing	develop	VERB
easat-10197	202	11	national	national	ADJ
easat-10197	202	12	branding	branding	NOUN
easat-10197	202	13	based	base	VERB
easat-10197	202	14	on	on	ADP
easat-10197	202	15	traditional	traditional	ADJ
easat-10197	202	16	cultural	cultural	ADJ
easat-10197	202	17	values	value	NOUN
easat-10197	202	18	:	:	PUNCT
easat-10197	202	19	the	the	DET
easat-10197	202	20	case	case	NOUN
easat-10197	202	21	of	of	ADP
easat-10197	202	22	handicraft	handicraft	NOUN
easat-10197	202	23	products	product	NOUN
easat-10197	202	24	,	,	PUNCT
easat-10197	202	25	"	"	PUNCT
easat-10197	202	26	journal	journal	NOUN
easat-10197	202	27	of	of	ADP
easat-10197	202	28	economics	economic	NOUN
easat-10197	202	29	and	and	CCONJ
easat-10197	202	30	culture	culture	NOUN
easat-10197	202	31	pp	pp	ADV
easat-10197	202	32	.	.	PUNCT
easat-10197	203	1	78–90	78–90	NUM
easat-10197	203	2	,	,	PUNCT
easat-10197	203	3	2023	2023	NUM
easat-10197	203	4	.	.	PUNCT
easat-10197	204	1	[	[	X
easat-10197	204	2	14	14	NUM
easat-10197	204	3	]	]	X
easat-10197	204	4	j.	j.	PROPN
easat-10197	204	5	a.	a.	PROPN
easat-10197	204	6	smith	smith	PROPN
easat-10197	204	7	,	,	PUNCT
easat-10197	204	8	"	"	PUNCT
easat-10197	204	9	centralized	centralized	ADJ
easat-10197	204	10	leadership	leadership	NOUN
easat-10197	204	11	and	and	CCONJ
easat-10197	204	12	national	national	ADJ
easat-10197	204	13	branding	branding	NOUN
easat-10197	204	14	:	:	PUNCT
easat-10197	204	15	ensuring	ensure	VERB
easat-10197	204	16	consistency	consistency	NOUN
easat-10197	204	17	in	in	ADP
easat-10197	204	18	cultural	cultural	ADJ
easat-10197	204	19	representation	representation	NOUN
easat-10197	204	20	,	,	PUNCT
easat-10197	204	21	"	"	PUNCT
easat-10197	204	22	international	international	ADJ
easat-10197	204	23	journal	journal	NOUN
easat-10197	204	24	of	of	ADP
easat-10197	204	25	cultural	cultural	ADJ
easat-10197	204	26	policy	policy	NOUN
easat-10197	204	27	pp	pp	X
easat-10197	204	28	.	.	PUNCT
easat-10197	205	1	134–150	134–150	NUM
easat-10197	205	2	,	,	PUNCT
easat-10197	205	3	2018	2018	NUM
easat-10197	205	4	.	.	PUNCT
easat-10197	206	1	[	[	X
easat-10197	206	2	15	15	NUM
easat-10197	206	3	]	]	X
easat-10197	206	4	h.	h.	PROPN
easat-10197	206	5	n.	n.	PROPN
easat-10197	206	6	pham	pham	PROPN
easat-10197	206	7	and	and	CCONJ
easat-10197	206	8	v.	v.	ADP
easat-10197	206	9	q.	q.	PROPN
easat-10197	206	10	le	le	PROPN
easat-10197	206	11	,	,	PUNCT
easat-10197	206	12	"	"	PUNCT
easat-10197	206	13	measuring	measure	VERB
easat-10197	206	14	vietnam	vietnam	PROPN
easat-10197	206	15	’s	’s	PART
easat-10197	206	16	cultural	cultural	ADJ
easat-10197	206	17	soft	soft	ADJ
easat-10197	206	18	power	power	NOUN
easat-10197	206	19	through	through	ADP
easat-10197	206	20	international	international	ADJ
easat-10197	206	21	indicators	indicator	NOUN
easat-10197	206	22	,	,	PUNCT
easat-10197	206	23	"	"	PUNCT
easat-10197	206	24	journal	journal	NOUN
easat-10197	206	25	of	of	ADP
easat-10197	206	26	cultural	cultural	ADJ
easat-10197	206	27	studies	study	NOUN
easat-10197	206	28	,	,	PUNCT
easat-10197	206	29	pp	pp	ADP
easat-10197	206	30	.	.	PUNCT
easat-10197	207	1	23–37	23–37	NUM
easat-10197	207	2	,	,	PUNCT
easat-10197	207	3	2022	2022	NUM
easat-10197	207	4	.	.	PUNCT
easat-10197	208	1	[	[	X
easat-10197	208	2	16	16	NUM
easat-10197	208	3	]	]	PUNCT
easat-10197	208	4	t.	t.	PROPN
easat-10197	208	5	h.	h.	PROPN
easat-10197	208	6	nguyen	nguyen	PROPN
easat-10197	208	7	and	and	CCONJ
easat-10197	208	8	p.	p.	PROPN
easat-10197	208	9	q.	q.	PROPN
easat-10197	208	10	tran	tran	PROPN
easat-10197	208	11	,	,	PUNCT
easat-10197	208	12	"	"	PUNCT
easat-10197	208	13	the	the	DET
easat-10197	208	14	role	role	NOUN
easat-10197	208	15	of	of	ADP
easat-10197	208	16	servant	servant	ADJ
easat-10197	208	17	leadership	leadership	NOUN
easat-10197	208	18	in	in	ADP
easat-10197	208	19	developing	develop	VERB
easat-10197	208	20	local	local	ADJ
easat-10197	208	21	culture	culture	NOUN
easat-10197	208	22	in	in	ADP
easat-10197	208	23	vietnam	vietnam	PROPN
easat-10197	208	24	,	,	PUNCT
easat-10197	208	25	"	"	PUNCT
easat-10197	208	26	journal	journal	NOUN
easat-10197	208	27	of	of	ADP
easat-10197	208	28	management	management	NOUN
easat-10197	208	29	and	and	CCONJ
easat-10197	208	30	development	development	NOUN
easat-10197	208	31	,	,	PUNCT
easat-10197	208	32	pp	pp	ADV
easat-10197	208	33	.	.	PUNCT
easat-10197	209	1	45–58	45–58	NUM
easat-10197	209	2	,	,	PUNCT
easat-10197	209	3	2021	2021	NUM
easat-10197	209	4	.	.	PUNCT
easat-10197	210	1	[	[	X
easat-10197	210	2	17	17	NUM
easat-10197	210	3	]	]	SYM
easat-10197	210	4	vingroup	vingroup	NOUN
easat-10197	210	5	,	,	PUNCT
easat-10197	210	6	"	"	PUNCT
easat-10197	210	7	sustainability	sustainability	NOUN
easat-10197	210	8	report	report	NOUN
easat-10197	210	9	,	,	PUNCT
easat-10197	210	10	"	"	PUNCT
easat-10197	210	11	2023	2023	NUM
easat-10197	210	12	.	.	PUNCT
easat-10197	211	1	https://vingroup.net/en/development	https://vingroup.net/en/development	PROPN
easat-10197	212	1	[	[	X
easat-10197	212	2	18	18	NUM
easat-10197	212	3	]	]	PUNCT
easat-10197	212	4	t.	t.	NOUN
easat-10197	212	5	nguyen	nguyen	NOUN
easat-10197	212	6	,	,	PUNCT
easat-10197	212	7	"	"	PUNCT
easat-10197	212	8	trang	trang	PROPN
easat-10197	212	9	nguyen	nguyen	PROPN
easat-10197	212	10	legend	legend	PROPN
easat-10197	212	11	–	–	PUNCT
easat-10197	212	12	awakening	awaken	VERB
easat-10197	212	13	brand	brand	NOUN
easat-10197	212	14	,	,	PUNCT
easat-10197	212	15	"	"	PUNCT
easat-10197	212	16	2022	2022	NUM
easat-10197	212	17	.	.	PUNCT
easat-10197	213	1	https://trungnguyenlegend.com/trung-nguyenlegend-awakening-brand/?lang=en	https://trungnguyenlegend.com/trung-nguyenlegend-awakening-brand/?lang=en	PROPN
easat-10197	214	1	[	[	X
easat-10197	214	2	19	19	NUM
easat-10197	214	3	]	]	PUNCT
easat-10197	214	4	thai	thai	PROPN
easat-10197	214	5	nguyen	nguyen	NOUN
easat-10197	214	6	,	,	PUNCT
easat-10197	214	7	"	"	PUNCT
easat-10197	214	8	thai	thai	ADJ
easat-10197	214	9	nguyen	nguyen	PROPN
easat-10197	214	10	tea	tea	PROPN
easat-10197	214	11	association	association	PROPN
easat-10197	214	12	:	:	PUNCT
easat-10197	214	13	making	make	VERB
easat-10197	214	14	contribution	contribution	NOUN
easat-10197	214	15	to	to	ADP
easat-10197	214	16	improving	improve	VERB
easat-10197	214	17	the	the	DET
easat-10197	214	18	value	value	NOUN
easat-10197	214	19	and	and	CCONJ
easat-10197	214	20	brand	brand	NOUN
easat-10197	214	21	of	of	ADP
easat-10197	214	22	thai	thai	PROPN
easat-10197	214	23	nguyen	nguyen	PROPN
easat-10197	214	24	tea	tea	PROPN
easat-10197	214	25	,	,	PUNCT
easat-10197	214	26	"	"	PUNCT
easat-10197	214	27	2022	2022	NUM
easat-10197	214	28	.	.	PUNCT
easat-10197	215	1	[	[	X
easat-10197	215	2	20	20	NUM
easat-10197	215	3	]	]	X
easat-10197	215	4	hoi	hoi	NOUN
easat-10197	215	5	an	an	DET
easat-10197	215	6	memories	memory	NOUN
easat-10197	215	7	show	show	VERB
easat-10197	215	8	,	,	PUNCT
easat-10197	215	9	"	"	PUNCT
easat-10197	215	10	hoi	hoi	ADJ
easat-10197	215	11	an	an	DET
easat-10197	215	12	memories	memory	NOUN
easat-10197	215	13	,	,	PUNCT
easat-10197	215	14	"	"	PUNCT
easat-10197	215	15	1999	1999	NUM
easat-10197	215	16	.	.	PUNCT
easat-10197	215	17	http://www.hoianmemoriesshow.com	http://www.hoianmemoriesshow.com	X
easat-10197	216	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10197	216	2	https://doi.org/10.4324/9781003016625	https://doi.org/10.4324/9781003016625	ADV
easat-10197	216	3	https://doi.org/10.32038/mbr.2022.09.01.04	https://doi.org/10.32038/mbr.2022.09.01.04	NOUN
easat-10197	216	4	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	PROPN
easat-10197	216	5	https://e.vnexpress.net/news/perspectives/boosting-vietnam-s-development-with-a-national-brand-4775410.html	https://e.vnexpress.net/news/perspectives/boosting-vietnam-s-development-with-a-national-brand-4775410.html	PROPN
easat-10197	217	1	https://vietnamtourism.gov.vn/en/post/19434	https://vietnamtourism.gov.vn/en/post/19434	NOUN
easat-10197	217	2	https://en.nhandan.vn/cuisine-increases-the-appeal-of-vietnam-tourism-post130256.html	https://en.nhandan.vn/cuisine-increases-the-appeal-of-vietnam-tourism-post130256.html	PROPN
easat-10197	218	1	https://vietnamtourism.gov.vn/en/post/19339	https://vietnamtourism.gov.vn/en/post/19339	PROPN
easat-10197	218	2	https://vietnamtourism.gov.vn/en/post/19309	https://vietnamtourism.gov.vn/en/post/19309	PROPN
easat-10197	218	3	https://vingroup.net/en/development	https://vingroup.net/en/development	PROPN
easat-10197	218	4	https://trungnguyenlegend.com/trung-nguyen-legend-awakening-brand/?lang=en	https://trungnguyenlegend.com/trung-nguyen-legend-awakening-brand/?lang=en	NOUN
easat-10197	218	5	https://trungnguyenlegend.com/trung-nguyen-legend-awakening-brand/?lang=en	https://trungnguyenlegend.com/trung-nguyen-legend-awakening-brand/?lang=en	ADP
easat-10197	218	6	http://www.hoianmemoriesshow.com/	http://www.hoianmemoriesshow.com/	NOUN
easat-10197	218	7	1713	1713	NUM
easat-10197	218	8	edelweiss	edelweiss	PROPN
easat-10197	218	9	applied	apply	VERB
easat-10197	218	10	science	science	NOUN
easat-10197	218	11	and	and	CCONJ
easat-10197	218	12	technology	technology	NOUN
easat-10197	218	13	issn	issn	PROPN
easat-10197	218	14	:	:	PUNCT
easat-10197	218	15	2576	2576	NUM
easat-10197	218	16	-	-	SYM
easat-10197	218	17	8484	8484	NUM
easat-10197	218	18	vol	vol	NOUN
easat-10197	218	19	.	.	PROPN
easat-10197	219	1	9	9	NUM
easat-10197	219	2	,	,	PUNCT
easat-10197	219	3	no	no	INTJ
easat-10197	219	4	.	.	NOUN
easat-10197	219	5	9	9	NUM
easat-10197	219	6	:	:	SYM
easat-10197	219	7	1705	1705	NUM
easat-10197	219	8	-	-	SYM
easat-10197	219	9	1713	1713	NUM
easat-10197	219	10	,	,	PUNCT
easat-10197	219	11	2025	2025	NUM
easat-10197	219	12	doi	doi	NOUN
easat-10197	219	13	:	:	PUNCT
easat-10197	219	14	10.55214/2576	10.55214/2576	NUM
easat-10197	219	15	-	-	SYM
easat-10197	219	16	8484.v9i9.10197	8484.v9i9.10197	NOUN
easat-10197	219	17	©	©	ADP
easat-10197	219	18	2025	2025	NUM
easat-10197	219	19	by	by	ADP
easat-10197	219	20	the	the	DET
easat-10197	219	21	authors	author	NOUN
easat-10197	219	22	;	;	PUNCT
easat-10197	219	23	licensee	licensee	PROPN
easat-10197	219	24	learning	learning	NOUN
easat-10197	219	25	gate	gate	NOUN
easat-10197	220	1	[	[	X
easat-10197	220	2	21	21	NUM
easat-10197	220	3	]	]	X
easat-10197	220	4	ministry	ministry	PROPN
easat-10197	220	5	of	of	ADP
easat-10197	220	6	culture	culture	NOUN
easat-10197	220	7	,	,	PUNCT
easat-10197	220	8	"	"	PUNCT
easat-10197	220	9	report	report	NOUN
easat-10197	220	10	on	on	ADP
easat-10197	220	11	public	public	ADJ
easat-10197	220	12	–	–	PUNCT
easat-10197	220	13	private	private	ADJ
easat-10197	220	14	partnership	partnership	NOUN
easat-10197	220	15	in	in	ADP
easat-10197	220	16	the	the	DET
easat-10197	220	17	field	field	NOUN
easat-10197	220	18	of	of	ADP
easat-10197	220	19	culture	culture	NOUN
easat-10197	220	20	and	and	CCONJ
easat-10197	220	21	tourism	tourism	NOUN
easat-10197	220	22	,	,	PUNCT
easat-10197	220	23	"	"	PUNCT
easat-10197	220	24	ministry	ministry	NOUN
easat-10197	220	25	of	of	ADP
easat-10197	220	26	culture	culture	NOUN
easat-10197	220	27	,	,	PUNCT
easat-10197	220	28	2023	2023	NUM
easat-10197	220	29	.	.	PUNCT
easat-10197	221	1	[	[	X
easat-10197	221	2	22	22	NUM
easat-10197	221	3	]	]	X
easat-10197	221	4	ministry	ministry	PROPN
easat-10197	221	5	of	of	ADP
easat-10197	221	6	culture	culture	NOUN
easat-10197	221	7	,	,	PUNCT
easat-10197	221	8	"	"	PUNCT
easat-10197	221	9	strategy	strategy	NOUN
easat-10197	221	10	for	for	ADP
easat-10197	221	11	the	the	DET
easat-10197	221	12	development	development	NOUN
easat-10197	221	13	of	of	ADP
easat-10197	221	14	vietnam	vietnam	PROPN
easat-10197	221	15	's	's	PART
easat-10197	221	16	cultural	cultural	ADJ
easat-10197	221	17	industries	industry	NOUN
easat-10197	221	18	to	to	ADP
easat-10197	221	19	2030	2030	NUM
easat-10197	221	20	,	,	PUNCT
easat-10197	221	21	vision	vision	NOUN
easat-10197	221	22	to	to	ADP
easat-10197	221	23	2045	2045	NUM
easat-10197	221	24	,	,	PUNCT
easat-10197	221	25	"	"	PUNCT
easat-10197	221	26	ministry	ministry	NOUN
easat-10197	221	27	of	of	ADP
easat-10197	221	28	culture	culture	NOUN
easat-10197	221	29	,	,	PUNCT
easat-10197	221	30	2025	2025	NUM
easat-10197	221	31	.	.	PUNCT
easat-10197	222	1	[	[	X
easat-10197	222	2	23	23	NUM
easat-10197	222	3	]	]	X
easat-10197	222	4	c.	c.	PROPN
easat-10197	222	5	luan	luan	PROPN
easat-10197	222	6	,	,	PUNCT
easat-10197	222	7	"	"	PUNCT
easat-10197	222	8	prime	prime	ADJ
easat-10197	222	9	minister	minister	NOUN
easat-10197	222	10	issues	issue	VERB
easat-10197	222	11	directive	directive	NOUN
easat-10197	222	12	on	on	ADP
easat-10197	222	13	developing	develop	VERB
easat-10197	222	14	vietnam	vietnam	PROPN
easat-10197	222	15	's	's	PART
easat-10197	222	16	cultural	cultural	ADJ
easat-10197	222	17	industry	industry	NOUN
easat-10197	222	18	,	,	PUNCT
easat-10197	222	19	"	"	PUNCT
easat-10197	222	20	vietnam	vietnam	PROPN
easat-10197	222	21	,	,	PUNCT
easat-10197	222	22	2024	2024	NUM
easat-10197	222	23	.	.	PUNCT
easat-10197	223	1	https://www.vietnam.vn/en/thu-tuong-ra-chi-thi-ve-phat-trien-cong-nghiep-van-hoa-viet-nam	https://www.vietnam.vn/en/thu-tuong-ra-chi-thi-ve-phat-trien-cong-nghiep-van-hoa-viet-nam	NOUN
easat-10197	223	2	[	[	X
easat-10197	223	3	24	24	NUM
easat-10197	223	4	]	]	PUNCT
easat-10197	223	5	prime	prime	ADJ
easat-10197	223	6	minister	minister	NOUN
easat-10197	223	7	's	's	PART
easat-10197	223	8	directive	directive	NOUN
easat-10197	223	9	on	on	ADP
easat-10197	223	10	the	the	DET
easat-10197	223	11	development	development	NOUN
easat-10197	223	12	of	of	ADP
easat-10197	223	13	vietnam	vietnam	PROPN
easat-10197	223	14	's	's	PART
easat-10197	223	15	cultural	cultural	ADJ
easat-10197	223	16	industries	industry	NOUN
easat-10197	223	17	,	,	PUNCT
easat-10197	223	18	"	"	PUNCT
easat-10197	223	19	prime	prime	ADJ
easat-10197	223	20	minister	minister	NOUN
easat-10197	223	21	's	's	PART
easat-10197	223	22	directive	directive	NOUN
easat-10197	223	23	on	on	ADP
easat-10197	223	24	the	the	DET
easat-10197	223	25	development	development	NOUN
easat-10197	223	26	of	of	ADP
easat-10197	223	27	vietnam	vietnam	PROPN
easat-10197	223	28	's	's	PART
easat-10197	223	29	cultural	cultural	ADJ
easat-10197	223	30	industries	industry	NOUN
easat-10197	223	31	,	,	PUNCT
easat-10197	223	32	"	"	PUNCT
easat-10197	223	33	vietnam	vietnam	PROPN
easat-10197	223	34	,	,	PUNCT
easat-10197	223	35	2024	2024	NUM
easat-10197	223	36	.	.	PUNCT
easat-10197	224	1	https://www.vietnam.vn/en/chi-thi-cua-thu-tuongve-phat-trien-cac-nganh-cong-nghiep-van-hoa-viet-nam	https://www.vietnam.vn/en/chi-thi-cua-thu-tuongve-phat-trien-cac-nganh-cong-nghiep-van-hoa-viet-nam	PROPN
easat-10197	224	2	https://www.vietnam.vn/en/thu-tuong-ra-chi-thi-ve-phat-trien-cong-nghiep-van-hoa-viet-nam	https://www.vietnam.vn/en/thu-tuong-ra-chi-thi-ve-phat-trien-cong-nghiep-van-hoa-viet-nam	PROPN
easat-10197	224	3	https://www.vietnam.vn/en/chi-thi-cua-thu-tuong-ve-phat-trien-cac-nganh-cong-nghiep-van-hoa-viet-nam	https://www.vietnam.vn/en/chi-thi-cua-thu-tuong-ve-phat-trien-cac-nganh-cong-nghiep-van-hoa-viet-nam	PROPN
easat-10197	224	4	https://www.vietnam.vn/en/chi-thi-cua-thu-tuong-ve-phat-trien-cac-nganh-cong-nghiep-van-hoa-viet-nam	https://www.vietnam.vn/en/chi-thi-cua-thu-tuong-ve-phat-trien-cac-nganh-cong-nghiep-van-hoa-viet-nam	NOUN