id	sid	tid	token	lemma	pos
easat-10280	1	1	edelweiss	edelweiss	PROPN
easat-10280	1	2	applied	apply	VERB
easat-10280	1	3	science	science	NOUN
easat-10280	1	4	and	and	CCONJ
easat-10280	1	5	technology	technology	NOUN
easat-10280	1	6	issn	issn	PROPN
easat-10280	1	7	:	:	PUNCT
easat-10280	1	8	2576	2576	NUM
easat-10280	1	9	-	-	SYM
easat-10280	1	10	8484	8484	NUM
easat-10280	1	11	vol	vol	NOUN
easat-10280	1	12	.	.	PROPN
easat-10280	2	1	9	9	NUM
easat-10280	2	2	,	,	PUNCT
easat-10280	2	3	no	no	INTJ
easat-10280	2	4	.	.	NOUN
easat-10280	2	5	9	9	NUM
easat-10280	2	6	,	,	PUNCT
easat-10280	2	7	1954	1954	NUM
easat-10280	2	8	-	-	SYM
easat-10280	2	9	1967	1967	NUM
easat-10280	2	10	2025	2025	NUM
easat-10280	2	11	publisher	publisher	NOUN
easat-10280	2	12	:	:	PUNCT
easat-10280	2	13	learning	learn	VERB
easat-10280	2	14	gate	gate	NOUN
easat-10280	2	15	doi	doi	PROPN
easat-10280	2	16	:	:	PUNCT
easat-10280	2	17	10.55214/2576	10.55214/2576	NUM
easat-10280	2	18	-	-	NUM
easat-10280	2	19	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	2	20	©	©	PROPN
easat-10280	2	21	2025	2025	NUM
easat-10280	2	22	by	by	ADP
easat-10280	2	23	the	the	DET
easat-10280	2	24	authors	author	NOUN
easat-10280	2	25	;	;	PUNCT
easat-10280	2	26	licensee	licensee	PROPN
easat-10280	2	27	learning	learning	NOUN
easat-10280	2	28	gate	gate	NOUN
easat-10280	3	1	©	©	PROPN
easat-10280	3	2	2025	2025	NUM
easat-10280	3	3	by	by	ADP
easat-10280	3	4	the	the	DET
easat-10280	3	5	authors	author	NOUN
easat-10280	3	6	;	;	PUNCT
easat-10280	3	7	licensee	licensee	PROPN
easat-10280	3	8	learning	learning	NOUN
easat-10280	3	9	gate	gate	NOUN
easat-10280	3	10	history	history	NOUN
easat-10280	3	11	:	:	PUNCT
easat-10280	3	12	received	receive	VERB
easat-10280	3	13	:	:	PUNCT
easat-10280	3	14	8	8	NUM
easat-10280	3	15	july	july	NOUN
easat-10280	3	16	2025	2025	NUM
easat-10280	3	17	;	;	PUNCT
easat-10280	3	18	revised	revise	VERB
easat-10280	3	19	:	:	PUNCT
easat-10280	3	20	15	15	NUM
easat-10280	3	21	august	august	PROPN
easat-10280	3	22	2025	2025	NUM
easat-10280	3	23	;	;	PUNCT
easat-10280	3	24	accepted	accept	VERB
easat-10280	3	25	:	:	PUNCT
easat-10280	3	26	20	20	NUM
easat-10280	3	27	august	august	PROPN
easat-10280	3	28	2025	2025	NUM
easat-10280	3	29	;	;	PUNCT
easat-10280	3	30	published	publish	VERB
easat-10280	3	31	:	:	PUNCT
easat-10280	4	1	30	30	NUM
easat-10280	4	2	september	september	PROPN
easat-10280	4	3	2025	2025	NUM
easat-10280	4	4	*	*	PUNCT
easat-10280	4	5	correspondence	correspondence	NOUN
easat-10280	4	6	:	:	PUNCT
easat-10280	4	7	supot.r@mail.rmutk.ac.th	supot.r@mail.rmutk.ac.th	PROPN
easat-10280	4	8	the	the	DET
easat-10280	4	9	dual	dual	ADJ
easat-10280	4	10	pathways	pathway	NOUN
easat-10280	4	11	of	of	ADP
easat-10280	4	12	influence	influence	NOUN
easat-10280	4	13	in	in	ADP
easat-10280	4	14	live	live	ADJ
easat-10280	4	15	commerce	commerce	NOUN
easat-10280	4	16	:	:	PUNCT
easat-10280	4	17	how	how	SCONJ
easat-10280	4	18	brand	brand	NOUN
easat-10280	4	19	engagement	engagement	PROPN
easat-10280	4	20	moderate	moderate	ADJ
easat-10280	4	21	online	online	ADJ
easat-10280	4	22	social	social	ADJ
easat-10280	4	23	interactions	interaction	NOUN
easat-10280	4	24	,	,	PUNCT
easat-10280	4	25	sharing	share	VERB
easat-10280	4	26	experience	experience	NOUN
easat-10280	4	27	and	and	CCONJ
easat-10280	4	28	impulsive	impulsive	ADJ
easat-10280	4	29	purchases	purchase	NOUN
easat-10280	4	30	across	across	ADP
easat-10280	4	31	thai	thai	PROPN
easat-10280	4	32	and	and	CCONJ
easat-10280	4	33	chinese	chinese	ADJ
easat-10280	4	34	consumers	consumer	NOUN
easat-10280	4	35	supot	supot	VERB
easat-10280	4	36	rattanapun1	rattanapun1	PROPN
easat-10280	4	37	*	*	PROPN
easat-10280	4	38	,	,	PUNCT
easat-10280	4	39	nisaphan	nisaphan	NOUN
easat-10280	4	40	pringle2	pringle2	PROPN
easat-10280	4	41	,	,	PUNCT
easat-10280	4	42	pornprom	pornprom	ADP
easat-10280	4	43	prompes3	prompes3	PROPN
easat-10280	4	44	,	,	PUNCT
easat-10280	4	45	kriengsak	kriengsak	PROPN
easat-10280	4	46	khantanapha4	khantanapha4	PROPN
easat-10280	4	47	,	,	PUNCT
easat-10280	4	48	richard	richard	PROPN
easat-10280	4	49	hao5	hao5	PROPN
easat-10280	4	50	1,4,5international	1,4,5international	PROPN
easat-10280	4	51	college	college	NOUN
easat-10280	4	52	,	,	PUNCT
easat-10280	4	53	rajamangala	rajamangala	PROPN
easat-10280	4	54	university	university	PROPN
easat-10280	4	55	of	of	ADP
easat-10280	4	56	technology	technology	NOUN
easat-10280	4	57	krungthep	krungthep	NOUN
easat-10280	4	58	,	,	PUNCT
easat-10280	4	59	bangkok	bangkok	PROPN
easat-10280	4	60	,	,	PUNCT
easat-10280	4	61	thailand	thailand	PROPN
easat-10280	4	62	;	;	PUNCT
easat-10280	4	63	supot.r@mail.rmutk.ac.th	supot.r@mail.rmutk.ac.th	PROPN
easat-10280	4	64	(	(	PUNCT
easat-10280	4	65	s.r	s.r	PROPN
easat-10280	4	66	.	.	PROPN
easat-10280	4	67	)	)	PUNCT
easat-10280	5	1	kriengsak.k@mail.rmutk.ac.th	kriengsak.k@mail.rmutk.ac.th	PROPN
easat-10280	5	2	(	(	PUNCT
easat-10280	5	3	k.k	k.k	PROPN
easat-10280	5	4	.	.	PROPN
easat-10280	5	5	)	)	PUNCT
easat-10280	6	1	richard.h@mail.rmutk.ac.th	richard.h@mail.rmutk.ac.th	PROPN
easat-10280	6	2	(	(	PUNCT
easat-10280	6	3	r.h	r.h	PROPN
easat-10280	6	4	.	.	PROPN
easat-10280	6	5	)	)	PUNCT
easat-10280	6	6	.	.	PUNCT
easat-10280	7	1	2accounting	2accounting	NUM
easat-10280	7	2	department	department	NOUN
easat-10280	7	3	,	,	PUNCT
easat-10280	7	4	business	business	NOUN
easat-10280	7	5	administration	administration	PROPN
easat-10280	7	6	,	,	PUNCT
easat-10280	7	7	broward	broward	PROPN
easat-10280	7	8	college	college	PROPN
easat-10280	7	9	,	,	PUNCT
easat-10280	7	10	florida	florida	PROPN
easat-10280	7	11	,	,	PUNCT
easat-10280	7	12	united	united	PROPN
easat-10280	7	13	state	state	PROPN
easat-10280	7	14	;	;	PUNCT
easat-10280	7	15	npringle@broward.edu	npringle@broward.edu	PROPN
easat-10280	7	16	(	(	PUNCT
easat-10280	7	17	n.p	n.p	PROPN
easat-10280	7	18	.	.	PROPN
easat-10280	7	19	)	)	PUNCT
easat-10280	7	20	.	.	PUNCT
easat-10280	8	1	3faculty	3faculty	NUM
easat-10280	8	2	of	of	ADP
easat-10280	8	3	management	management	NOUN
easat-10280	8	4	sciences	sciences	PROPN
easat-10280	8	5	,	,	PUNCT
easat-10280	8	6	kasetsart	kasetsart	PROPN
easat-10280	8	7	university	university	PROPN
easat-10280	8	8	,	,	PUNCT
easat-10280	8	9	sriracha	sriracha	PROPN
easat-10280	8	10	campus	campus	PROPN
easat-10280	8	11	,	,	PUNCT
easat-10280	8	12	chonburi	chonburi	PROPN
easat-10280	8	13	,	,	PUNCT
easat-10280	8	14	thailand	thailand	PROPN
easat-10280	8	15	;	;	PUNCT
easat-10280	8	16	pornprom@ku.th	pornprom@ku.th	X
easat-10280	8	17	(	(	PUNCT
easat-10280	8	18	p.p	p.p	PROPN
easat-10280	8	19	.	.	PROPN
easat-10280	8	20	)	)	PUNCT
easat-10280	8	21	.	.	PUNCT
easat-10280	9	1	abstract	abstract	ADJ
easat-10280	9	2	:	:	PUNCT
easat-10280	9	3	psychological	psychological	ADJ
easat-10280	9	4	factors	factor	NOUN
easat-10280	9	5	drive	drive	VERB
easat-10280	9	6	impulsive	impulsive	ADJ
easat-10280	9	7	buying	buying	NOUN
easat-10280	9	8	in	in	ADP
easat-10280	9	9	live	live	ADJ
easat-10280	9	10	commerce	commerce	NOUN
easat-10280	9	11	across	across	ADP
easat-10280	9	12	consumer	consumer	NOUN
easat-10280	9	13	marketplaces	marketplace	NOUN
easat-10280	9	14	.	.	PUNCT
easat-10280	10	1	this	this	DET
easat-10280	10	2	study	study	NOUN
easat-10280	10	3	examines	examine	VERB
easat-10280	10	4	how	how	SCONJ
easat-10280	10	5	online	online	ADJ
easat-10280	10	6	emotional	emotional	ADJ
easat-10280	10	7	and	and	CCONJ
easat-10280	10	8	informational	informational	ADJ
easat-10280	10	9	interactions	interaction	NOUN
easat-10280	10	10	affect	affect	VERB
easat-10280	10	11	consumer	consumer	NOUN
easat-10280	10	12	behavior	behavior	NOUN
easat-10280	10	13	in	in	ADP
easat-10280	10	14	live	live	ADJ
easat-10280	10	15	commerce	commerce	NOUN
easat-10280	10	16	platforms	platform	NOUN
easat-10280	10	17	.	.	PUNCT
easat-10280	11	1	the	the	DET
easat-10280	11	2	main	main	ADJ
easat-10280	11	3	objectives	objective	NOUN
easat-10280	11	4	are	be	AUX
easat-10280	11	5	to	to	ADP
easat-10280	11	6	(	(	PUNCT
easat-10280	11	7	1	1	X
easat-10280	11	8	)	)	PUNCT
easat-10280	11	9	examine	examine	VERB
easat-10280	11	10	the	the	DET
easat-10280	11	11	effects	effect	NOUN
easat-10280	11	12	of	of	ADP
easat-10280	11	13	online	online	ADJ
easat-10280	11	14	emotional	emotional	ADJ
easat-10280	11	15	interaction	interaction	NOUN
easat-10280	11	16	(	(	PUNCT
easat-10280	11	17	oei	oei	PROPN
easat-10280	11	18	)	)	PUNCT
easat-10280	11	19	and	and	CCONJ
easat-10280	11	20	online	online	ADJ
easat-10280	11	21	information	information	NOUN
easat-10280	11	22	interaction	interaction	NOUN
easat-10280	11	23	(	(	PUNCT
easat-10280	11	24	oii	oii	NOUN
easat-10280	11	25	)	)	PUNCT
easat-10280	11	26	on	on	ADP
easat-10280	11	27	experience	experience	NOUN
easat-10280	11	28	sharing	sharing	NOUN
easat-10280	11	29	(	(	PUNCT
easat-10280	11	30	se	se	ADJ
easat-10280	11	31	)	)	PUNCT
easat-10280	11	32	;	;	PUNCT
easat-10280	11	33	(	(	PUNCT
easat-10280	11	34	2	2	X
easat-10280	11	35	)	)	PUNCT
easat-10280	11	36	to	to	PART
easat-10280	11	37	examine	examine	VERB
easat-10280	11	38	how	how	SCONJ
easat-10280	11	39	experience	experience	NOUN
easat-10280	11	40	sharing	sharing	NOUN
easat-10280	11	41	affects	affect	VERB
easat-10280	11	42	consumers	consumer	NOUN
easat-10280	11	43	'	'	PART
easat-10280	11	44	impulsive	impulsive	ADJ
easat-10280	11	45	purchasing	purchase	VERB
easat-10280	11	46	behavior	behavior	NOUN
easat-10280	11	47	(	(	PUNCT
easat-10280	11	48	cip	cip	PROPN
easat-10280	11	49	)	)	PUNCT
easat-10280	11	50	;	;	PUNCT
easat-10280	11	51	(	(	PUNCT
easat-10280	11	52	3	3	X
easat-10280	11	53	)	)	PUNCT
easat-10280	11	54	to	to	PART
easat-10280	11	55	assess	assess	VERB
easat-10280	11	56	brand	brand	NOUN
easat-10280	11	57	engagement	engagement	NOUN
easat-10280	11	58	's	's	PART
easat-10280	11	59	moderating	moderate	VERB
easat-10280	11	60	role	role	NOUN
easat-10280	11	61	on	on	ADP
easat-10280	11	62	the	the	DET
easat-10280	11	63	relationship	relationship	NOUN
easat-10280	11	64	between	between	ADP
easat-10280	11	65	online	online	ADJ
easat-10280	11	66	interaction	interaction	NOUN
easat-10280	11	67	and	and	CCONJ
easat-10280	11	68	experience	experience	NOUN
easat-10280	11	69	sharing	sharing	NOUN
easat-10280	11	70	;	;	PUNCT
easat-10280	11	71	and	and	CCONJ
easat-10280	11	72	(	(	PUNCT
easat-10280	11	73	4	4	X
easat-10280	11	74	)	)	PUNCT
easat-10280	11	75	to	to	PART
easat-10280	11	76	compare	compare	VERB
easat-10280	11	77	these	these	DET
easat-10280	11	78	relationships	relationship	NOUN
easat-10280	11	79	between	between	ADP
easat-10280	11	80	thai	thai	PROPN
easat-10280	11	81	and	and	CCONJ
easat-10280	11	82	chinese	chinese	ADJ
easat-10280	11	83	consumers	consumer	NOUN
easat-10280	11	84	.	.	PUNCT
easat-10280	12	1	structured	structured	ADJ
easat-10280	12	2	questions	question	NOUN
easat-10280	12	3	were	be	AUX
easat-10280	12	4	given	give	VERB
easat-10280	12	5	to	to	ADP
easat-10280	12	6	205	205	NUM
easat-10280	12	7	thai	thai	NOUN
easat-10280	12	8	and	and	CCONJ
easat-10280	12	9	chinese	chinese	ADJ
easat-10280	12	10	live	live	ADJ
easat-10280	12	11	streamers	streamer	NOUN
easat-10280	12	12	.	.	PUNCT
easat-10280	13	1	the	the	DET
easat-10280	13	2	questionnaire	questionnaire	NOUN
easat-10280	13	3	data	datum	NOUN
easat-10280	13	4	was	be	AUX
easat-10280	13	5	examined	examine	VERB
easat-10280	13	6	using	use	VERB
easat-10280	13	7	sem	sem	NOUN
easat-10280	13	8	and	and	CCONJ
easat-10280	13	9	multigroup	multigroup	ADJ
easat-10280	13	10	analysis	analysis	NOUN
easat-10280	13	11	.	.	PUNCT
easat-10280	14	1	the	the	DET
easat-10280	14	2	study	study	NOUN
easat-10280	14	3	found	find	VERB
easat-10280	14	4	that	that	SCONJ
easat-10280	14	5	:	:	PUNCT
easat-10280	14	6	(	(	PUNCT
easat-10280	14	7	1	1	X
easat-10280	14	8	)	)	PUNCT
easat-10280	14	9	online	online	ADJ
easat-10280	14	10	emotional	emotional	ADJ
easat-10280	14	11	interaction	interaction	NOUN
easat-10280	14	12	(	(	PUNCT
easat-10280	14	13	oei	oei	NOUN
easat-10280	14	14	)	)	PUNCT
easat-10280	14	15	significantly	significantly	ADV
easat-10280	14	16	affects	affect	VERB
easat-10280	14	17	impulsive	impulsive	ADJ
easat-10280	14	18	purchases	purchase	NOUN
easat-10280	14	19	(	(	PUNCT
easat-10280	14	20	β	β	X
easat-10280	14	21	=	=	NOUN
easat-10280	14	22	0.28	0.28	NUM
easat-10280	14	23	)	)	PUNCT
easat-10280	14	24	;	;	PUNCT
easat-10280	14	25	(	(	PUNCT
easat-10280	14	26	2	2	X
easat-10280	14	27	)	)	PUNCT
easat-10280	14	28	oii	oii	NOUN
easat-10280	14	29	has	have	VERB
easat-10280	14	30	a	a	DET
easat-10280	14	31	significant	significant	ADJ
easat-10280	14	32	effect	effect	NOUN
easat-10280	14	33	(	(	PUNCT
easat-10280	14	34	β	β	X
easat-10280	14	35	=	=	NOUN
easat-10280	14	36	0.18	0.18	NUM
easat-10280	14	37	)	)	PUNCT
easat-10280	14	38	;	;	PUNCT
easat-10280	14	39	(	(	PUNCT
easat-10280	14	40	3	3	X
easat-10280	14	41	)	)	PUNCT
easat-10280	14	42	experience	experience	NOUN
easat-10280	14	43	sharing	sharing	NOUN
easat-10280	14	44	(	(	PUNCT
easat-10280	14	45	se	se	X
easat-10280	14	46	)	)	PUNCT
easat-10280	14	47	strongly	strongly	ADV
easat-10280	14	48	predicts	predict	VERB
easat-10280	14	49	impulsive	impulsive	ADJ
easat-10280	14	50	buying	buying	NOUN
easat-10280	14	51	behavior	behavior	NOUN
easat-10280	14	52	(	(	PUNCT
easat-10280	14	53	β	β	X
easat-10280	14	54	=	=	NOUN
easat-10280	14	55	0.41	0.41	NUM
easat-10280	14	56	)	)	PUNCT
easat-10280	14	57	,	,	PUNCT
easat-10280	14	58	emphasizing	emphasize	VERB
easat-10280	14	59	social	social	ADJ
easat-10280	14	60	validation	validation	NOUN
easat-10280	14	61	and	and	CCONJ
easat-10280	14	62	peer	peer	NOUN
easat-10280	14	63	influence	influence	NOUN
easat-10280	14	64	;	;	PUNCT
easat-10280	14	65	and	and	CCONJ
easat-10280	14	66	(	(	PUNCT
easat-10280	14	67	4	4	X
easat-10280	14	68	)	)	PUNCT
easat-10280	14	69	brand	brand	NOUN
easat-10280	14	70	engagement	engagement	NOUN
easat-10280	14	71	(	(	PUNCT
easat-10280	14	72	be	be	AUX
easat-10280	14	73	)	)	PUNCT
easat-10280	14	74	significantly	significantly	ADV
easat-10280	14	75	enhances	enhance	VERB
easat-10280	14	76	impulsive	impulsive	ADJ
easat-10280	14	77	purchases	purchase	NOUN
easat-10280	14	78	(	(	PUNCT
easat-10280	14	79	β	β	X
easat-10280	14	80	=	=	SYM
easat-10280	14	81	0	0	PROPN
easat-10280	14	82	.	.	PUNCT
easat-10280	15	1	multigroup	multigroup	PROPN
easat-10280	15	2	analysis	analysis	NOUN
easat-10280	15	3	showed	show	VERB
easat-10280	15	4	a	a	DET
easat-10280	15	5	significant	significant	ADJ
easat-10280	15	6	difference	difference	NOUN
easat-10280	15	7	in	in	ADP
easat-10280	15	8	brand	brand	NOUN
easat-10280	15	9	engagement	engagement	NOUN
easat-10280	15	10	(	(	PUNCT
easat-10280	15	11	be	be	AUX
easat-10280	15	12	)	)	PUNCT
easat-10280	15	13	through	through	ADP
easat-10280	15	14	impulsive	impulsive	ADJ
easat-10280	15	15	purchase	purchase	NOUN
easat-10280	15	16	behavior	behavior	NOUN
easat-10280	15	17	(	(	PUNCT
easat-10280	15	18	cip	cip	NOUN
easat-10280	15	19	)	)	PUNCT
easat-10280	15	20	between	between	ADP
easat-10280	15	21	thai	thai	PROPN
easat-10280	15	22	and	and	CCONJ
easat-10280	15	23	chinese	chinese	ADJ
easat-10280	15	24	consumers	consumer	NOUN
easat-10280	15	25	,	,	PUNCT
easat-10280	15	26	with	with	ADP
easat-10280	15	27	a	a	DET
easat-10280	15	28	higher	high	ADJ
easat-10280	15	29	effect	effect	NOUN
easat-10280	15	30	for	for	ADP
easat-10280	15	31	chinese	chinese	ADJ
easat-10280	15	32	respondents	respondent	NOUN
easat-10280	15	33	(	(	PUNCT
easat-10280	15	34	β	β	X
easat-10280	15	35	=	=	NOUN
easat-10280	15	36	0.40	0.40	NUM
easat-10280	15	37	)	)	PUNCT
easat-10280	15	38	compared	compare	VERB
easat-10280	15	39	to	to	ADP
easat-10280	15	40	thai	thai	PROPN
easat-10280	15	41	respondents	respondent	NOUN
easat-10280	15	42	(	(	PUNCT
easat-10280	15	43	β	β	X
easat-10280	15	44	=	=	SYM
easat-10280	15	45	0.29	0.29	NUM
easat-10280	15	46	,	,	PUNCT
easat-10280	15	47	p	p	NOUN
easat-10280	15	48	=	=	NOUN
easat-10280	15	49	0.04	0.04	NUM
easat-10280	15	50	)	)	PUNCT
easat-10280	15	51	.	.	PUNCT
easat-10280	16	1	these	these	DET
easat-10280	16	2	findings	finding	NOUN
easat-10280	16	3	emphasize	emphasize	VERB
easat-10280	16	4	the	the	DET
easat-10280	16	5	importance	importance	NOUN
easat-10280	16	6	of	of	ADP
easat-10280	16	7	online	online	ADJ
easat-10280	16	8	social	social	ADJ
easat-10280	16	9	contact	contact	NOUN
easat-10280	16	10	and	and	CCONJ
easat-10280	16	11	brand	brand	NOUN
easat-10280	16	12	involvement	involvement	NOUN
easat-10280	16	13	in	in	ADP
easat-10280	16	14	creating	create	VERB
easat-10280	16	15	impulsive	impulsive	ADJ
easat-10280	16	16	live	live	ADJ
easat-10280	16	17	commerce	commerce	NOUN
easat-10280	16	18	purchases	purchase	NOUN
easat-10280	16	19	and	and	CCONJ
easat-10280	16	20	cultural	cultural	ADJ
easat-10280	16	21	differences	difference	NOUN
easat-10280	16	22	between	between	ADP
easat-10280	16	23	consumer	consumer	NOUN
easat-10280	16	24	groups	group	NOUN
easat-10280	16	25	.	.	PUNCT
easat-10280	17	1	the	the	DET
easat-10280	17	2	study	study	NOUN
easat-10280	17	3	helps	help	VERB
easat-10280	17	4	explain	explain	VERB
easat-10280	17	5	how	how	SCONJ
easat-10280	17	6	emotional	emotional	ADJ
easat-10280	17	7	,	,	PUNCT
easat-10280	17	8	informational	informational	ADJ
easat-10280	17	9	,	,	PUNCT
easat-10280	17	10	and	and	CCONJ
easat-10280	17	11	brand	brand	NOUN
easat-10280	17	12	elements	element	NOUN
easat-10280	17	13	interact	interact	VERB
easat-10280	17	14	in	in	ADP
easat-10280	17	15	digital	digital	ADJ
easat-10280	17	16	retail	retail	NOUN
easat-10280	17	17	.	.	PUNCT
easat-10280	18	1	keywords	keyword	NOUN
easat-10280	18	2	:	:	PUNCT
easat-10280	18	3	brand	brand	NOUN
easat-10280	18	4	engagement	engagement	NOUN
easat-10280	18	5	,	,	PUNCT
easat-10280	18	6	china	china	PROPN
easat-10280	18	7	,	,	PUNCT
easat-10280	18	8	experience	experience	NOUN
easat-10280	18	9	sharing	sharing	NOUN
easat-10280	18	10	,	,	PUNCT
easat-10280	18	11	impulsive	impulsive	ADJ
easat-10280	18	12	purchases	purchase	NOUN
easat-10280	18	13	,	,	PUNCT
easat-10280	18	14	live	live	PROPN
easat-10280	18	15	commerce	commerce	NOUN
easat-10280	18	16	,	,	PUNCT
easat-10280	18	17	online	online	ADJ
easat-10280	18	18	social	social	ADJ
easat-10280	18	19	interactions	interaction	NOUN
easat-10280	18	20	,	,	PUNCT
easat-10280	18	21	thailand	thailand	PROPN
easat-10280	18	22	.	.	PROPN
easat-10280	19	1	1	1	X
easat-10280	19	2	.	.	X
easat-10280	19	3	introduction	introduction	NOUN
easat-10280	19	4	live	live	PROPN
easat-10280	19	5	commerce	commerce	PROPN
easat-10280	19	6	,	,	PUNCT
easat-10280	19	7	which	which	PRON
easat-10280	19	8	combines	combine	VERB
easat-10280	19	9	real	real	ADJ
easat-10280	19	10	-	-	PUNCT
easat-10280	19	11	time	time	NOUN
easat-10280	19	12	broadcasting	broadcasting	NOUN
easat-10280	19	13	with	with	ADP
easat-10280	19	14	online	online	ADJ
easat-10280	19	15	shopping	shopping	NOUN
easat-10280	19	16	,	,	PUNCT
easat-10280	19	17	is	be	AUX
easat-10280	19	18	one	one	NUM
easat-10280	19	19	of	of	ADP
easat-10280	19	20	the	the	DET
easat-10280	19	21	world	world	NOUN
easat-10280	19	22	's	's	PART
easat-10280	19	23	fastest	fast	ADV
easat-10280	19	24	-	-	PUNCT
easat-10280	19	25	growing	grow	VERB
easat-10280	19	26	digital	digital	ADJ
easat-10280	19	27	retail	retail	ADJ
easat-10280	19	28	trends	trend	NOUN
easat-10280	19	29	.	.	PUNCT
easat-10280	20	1	the	the	DET
easat-10280	20	2	global	global	PROPN
easat-10280	20	3	live	live	PROPN
easat-10280	20	4	commerce	commerce	NOUN
easat-10280	20	5	market	market	NOUN
easat-10280	20	6	was	be	AUX
easat-10280	20	7	valued	value	VERB
easat-10280	20	8	at	at	ADP
easat-10280	20	9	around	around	ADP
easat-10280	20	10	usd	usd	NOUN
easat-10280	20	11	180	180	NUM
easat-10280	20	12	billion	billion	NUM
easat-10280	20	13	in	in	ADP
easat-10280	20	14	2023	2023	NUM
easat-10280	20	15	and	and	CCONJ
easat-10280	20	16	is	be	AUX
easat-10280	20	17	expected	expect	VERB
easat-10280	20	18	to	to	PART
easat-10280	20	19	approach	approach	VERB
easat-10280	20	20	usd	usd	NOUN
easat-10280	20	21	370	370	NUM
easat-10280	20	22	billion	billion	NUM
easat-10280	20	23	by	by	ADP
easat-10280	20	24	2027	2027	NUM
easat-10280	20	25	,	,	PUNCT
easat-10280	20	26	with	with	ADP
easat-10280	20	27	china	china	PROPN
easat-10280	20	28	and	and	CCONJ
easat-10280	20	29	southeast	southeast	PROPN
easat-10280	20	30	asia	asia	PROPN
easat-10280	20	31	leading	lead	VERB
easat-10280	20	32	the	the	DET
easat-10280	20	33	way	way	NOUN
easat-10280	20	34	[	[	X
easat-10280	20	35	1	1	NUM
easat-10280	20	36	]	]	PUNCT
easat-10280	20	37	.	.	PUNCT
easat-10280	21	1	china	china	PROPN
easat-10280	21	2	dominates	dominate	VERB
easat-10280	21	3	this	this	DET
easat-10280	21	4	sector	sector	NOUN
easat-10280	21	5	,	,	PUNCT
easat-10280	21	6	with	with	ADP
easat-10280	21	7	a	a	DET
easat-10280	21	8	projected	project	VERB
easat-10280	21	9	388	388	NUM
easat-10280	21	10	million	million	NUM
easat-10280	21	11	live	live	ADJ
easat-10280	21	12	commerce	commerce	NOUN
easat-10280	21	13	shoppers	shopper	NOUN
easat-10280	21	14	in	in	ADP
easat-10280	21	15	2022	2022	NUM
easat-10280	21	16	,	,	PUNCT
easat-10280	21	17	representing	represent	VERB
easat-10280	21	18	for	for	ADP
easat-10280	21	19	more	more	ADJ
easat-10280	21	20	than	than	ADP
easat-10280	21	21	30	30	NUM
easat-10280	21	22	%	%	NOUN
easat-10280	21	23	of	of	ADP
easat-10280	21	24	total	total	ADJ
easat-10280	21	25	e	e	NOUN
easat-10280	21	26	-	-	NOUN
easat-10280	21	27	commerce	commerce	ADJ
easat-10280	21	28	consumers	consumer	NOUN
easat-10280	21	29	[	[	X
easat-10280	21	30	2	2	NUM
easat-10280	21	31	]	]	PUNCT
easat-10280	21	32	.	.	PUNCT
easat-10280	22	1	meanwhile	meanwhile	ADV
easat-10280	22	2	,	,	PUNCT
easat-10280	22	3	thailand	thailand	PROPN
easat-10280	22	4	's	's	PART
easat-10280	22	5	live	live	PROPN
easat-10280	22	6	commerce	commerce	NOUN
easat-10280	22	7	industry	industry	NOUN
easat-10280	22	8	,	,	PUNCT
easat-10280	22	9	while	while	SCONJ
easat-10280	22	10	smaller	small	ADJ
easat-10280	22	11	,	,	PUNCT
easat-10280	22	12	has	have	AUX
easat-10280	22	13	experienced	experience	VERB
easat-10280	22	14	tremendous	tremendous	ADJ
easat-10280	22	15	growth	growth	NOUN
easat-10280	22	16	,	,	PUNCT
easat-10280	22	17	with	with	ADP
easat-10280	22	18	a	a	DET
easat-10280	22	19	yearly	yearly	ADJ
easat-10280	22	20	increase	increase	NOUN
easat-10280	22	21	rate	rate	NOUN
easat-10280	22	22	of	of	ADP
easat-10280	22	23	more	more	ADJ
easat-10280	22	24	than	than	ADP
easat-10280	22	25	50	50	NUM
easat-10280	22	26	%	%	NOUN
easat-10280	22	27	and	and	CCONJ
easat-10280	22	28	increased	increase	VERB
easat-10280	22	29	consumer	consumer	NOUN
easat-10280	22	30	involvement	involvement	NOUN
easat-10280	22	31	led	lead	VERB
easat-10280	22	32	by	by	ADP
easat-10280	22	33	mobile	mobile	ADJ
easat-10280	22	34	internet	internet	NOUN
easat-10280	22	35	usage	usage	NOUN
easat-10280	22	36	and	and	CCONJ
easat-10280	22	37	social	social	ADJ
easat-10280	22	38	media	medium	NOUN
easat-10280	22	39	use	use	NOUN
easat-10280	22	40	[	[	X
easat-10280	22	41	3	3	NUM
easat-10280	22	42	]	]	PUNCT
easat-10280	22	43	.	.	PUNCT
easat-10280	23	1	https://orcid.org/0009-0004-4513-0455	https://orcid.org/0009-0004-4513-0455	PROPN
easat-10280	23	2	https://orcid.org/0009-0006-3943-684x	https://orcid.org/0009-0006-3943-684x	PROPN
easat-10280	23	3	1955	1955	NUM
easat-10280	23	4	edelweiss	edelweiss	PROPN
easat-10280	23	5	applied	apply	VERB
easat-10280	23	6	science	science	NOUN
easat-10280	23	7	and	and	CCONJ
easat-10280	23	8	technology	technology	NOUN
easat-10280	23	9	issn	issn	PROPN
easat-10280	23	10	:	:	PUNCT
easat-10280	23	11	2576	2576	NUM
easat-10280	23	12	-	-	SYM
easat-10280	23	13	8484	8484	NUM
easat-10280	23	14	vol	vol	NOUN
easat-10280	23	15	.	.	PROPN
easat-10280	24	1	9	9	NUM
easat-10280	24	2	,	,	PUNCT
easat-10280	24	3	no	no	INTJ
easat-10280	24	4	.	.	NOUN
easat-10280	24	5	9	9	NUM
easat-10280	24	6	:	:	SYM
easat-10280	24	7	1954	1954	NUM
easat-10280	24	8	-	-	SYM
easat-10280	24	9	1967	1967	NUM
easat-10280	24	10	,	,	PUNCT
easat-10280	24	11	2025	2025	NUM
easat-10280	24	12	doi	doi	NOUN
easat-10280	24	13	:	:	PUNCT
easat-10280	24	14	10.55214/2576	10.55214/2576	NUM
easat-10280	24	15	-	-	NUM
easat-10280	24	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	24	17	©	©	PROPN
easat-10280	24	18	2025	2025	NUM
easat-10280	24	19	by	by	ADP
easat-10280	24	20	the	the	DET
easat-10280	24	21	authors	author	NOUN
easat-10280	24	22	;	;	PUNCT
easat-10280	24	23	licensee	licensee	PROPN
easat-10280	24	24	learning	learn	VERB
easat-10280	24	25	gate	gate	NOUN
easat-10280	24	26	despite	despite	SCONJ
easat-10280	24	27	this	this	DET
easat-10280	24	28	expansion	expansion	NOUN
easat-10280	24	29	,	,	PUNCT
easat-10280	24	30	the	the	DET
easat-10280	24	31	live	live	ADJ
easat-10280	24	32	commerce	commerce	NOUN
easat-10280	24	33	markets	market	NOUN
easat-10280	24	34	in	in	ADP
easat-10280	24	35	both	both	DET
easat-10280	24	36	nations	nation	NOUN
easat-10280	24	37	have	have	VERB
easat-10280	24	38	distinct	distinct	ADJ
easat-10280	24	39	obstacles	obstacle	NOUN
easat-10280	24	40	that	that	PRON
easat-10280	24	41	influence	influence	VERB
easat-10280	24	42	consumer	consumer	NOUN
easat-10280	24	43	behavior	behavior	NOUN
easat-10280	24	44	and	and	CCONJ
easat-10280	24	45	purchase	purchase	VERB
easat-10280	24	46	outcomes	outcome	NOUN
easat-10280	24	47	.	.	PUNCT
easat-10280	25	1	despite	despite	SCONJ
easat-10280	25	2	significant	significant	ADJ
easat-10280	25	3	consumer	consumer	NOUN
easat-10280	25	4	engagement	engagement	NOUN
easat-10280	25	5	with	with	ADP
easat-10280	25	6	live	live	ADJ
easat-10280	25	7	commerce	commerce	NOUN
easat-10280	25	8	in	in	ADP
easat-10280	25	9	china	china	PROPN
easat-10280	25	10	,	,	PUNCT
easat-10280	25	11	recent	recent	ADJ
easat-10280	25	12	publications	publication	NOUN
easat-10280	25	13	highlight	highlight	VERB
easat-10280	25	14	worries	worry	NOUN
easat-10280	25	15	over	over	ADP
easat-10280	25	16	impulsive	impulsive	ADJ
easat-10280	25	17	purchasing	purchasing	NOUN
easat-10280	25	18	patterns	pattern	NOUN
easat-10280	25	19	that	that	PRON
easat-10280	25	20	lead	lead	VERB
easat-10280	25	21	to	to	PART
easat-10280	25	22	buyer	buyer	NOUN
easat-10280	25	23	's	's	PART
easat-10280	25	24	remorse	remorse	NOUN
easat-10280	25	25	and	and	CCONJ
easat-10280	25	26	financial	financial	ADJ
easat-10280	25	27	pressure	pressure	NOUN
easat-10280	25	28	,	,	PUNCT
easat-10280	25	29	particularly	particularly	ADV
easat-10280	25	30	among	among	ADP
easat-10280	25	31	younger	young	ADJ
easat-10280	25	32	consumers	consumer	NOUN
easat-10280	26	1	[	[	X
easat-10280	26	2	4	4	NUM
easat-10280	26	3	]	]	PUNCT
easat-10280	26	4	.	.	PUNCT
easat-10280	27	1	furthermore	furthermore	ADV
easat-10280	27	2	,	,	PUNCT
easat-10280	27	3	increasing	increase	VERB
easat-10280	27	4	competition	competition	NOUN
easat-10280	27	5	between	between	ADP
easat-10280	27	6	brands	brand	NOUN
easat-10280	27	7	and	and	CCONJ
easat-10280	27	8	streamers	streamer	NOUN
easat-10280	27	9	has	have	AUX
easat-10280	27	10	resulted	result	VERB
easat-10280	27	11	in	in	ADP
easat-10280	27	12	information	information	NOUN
easat-10280	27	13	saturation	saturation	NOUN
easat-10280	27	14	,	,	PUNCT
easat-10280	27	15	diminishing	diminish	VERB
easat-10280	27	16	customers	customer	NOUN
easat-10280	27	17	'	'	PART
easat-10280	27	18	capacity	capacity	NOUN
easat-10280	27	19	to	to	PART
easat-10280	27	20	evaluate	evaluate	VERB
easat-10280	27	21	product	product	NOUN
easat-10280	27	22	quality	quality	NOUN
easat-10280	27	23	[	[	X
easat-10280	27	24	5	5	NUM
easat-10280	27	25	]	]	PUNCT
easat-10280	27	26	.	.	PUNCT
easat-10280	28	1	in	in	ADP
easat-10280	28	2	contrast	contrast	NOUN
easat-10280	28	3	,	,	PUNCT
easat-10280	28	4	thailand	thailand	PROPN
easat-10280	28	5	's	's	PART
easat-10280	28	6	live	live	PROPN
easat-10280	28	7	commerce	commerce	PROPN
easat-10280	28	8	ecosystem	ecosystem	NOUN
easat-10280	28	9	is	be	AUX
easat-10280	28	10	still	still	ADV
easat-10280	28	11	in	in	ADP
easat-10280	28	12	its	its	PRON
easat-10280	28	13	early	early	ADJ
easat-10280	28	14	stages	stage	NOUN
easat-10280	28	15	,	,	PUNCT
easat-10280	28	16	with	with	ADP
easat-10280	28	17	constraints	constraint	NOUN
easat-10280	28	18	such	such	ADJ
easat-10280	28	19	as	as	ADP
easat-10280	28	20	poor	poor	ADJ
easat-10280	28	21	brand	brand	NOUN
easat-10280	28	22	trust	trust	NOUN
easat-10280	28	23	and	and	CCONJ
easat-10280	28	24	inadequate	inadequate	ADJ
easat-10280	28	25	integration	integration	NOUN
easat-10280	28	26	between	between	ADP
easat-10280	28	27	social	social	ADJ
easat-10280	28	28	interactions	interaction	NOUN
easat-10280	28	29	and	and	CCONJ
easat-10280	28	30	purchasing	purchase	VERB
easat-10280	28	31	channels	channel	NOUN
easat-10280	28	32	impeding	impede	VERB
easat-10280	28	33	consumer	consumer	NOUN
easat-10280	28	34	sharing	sharing	NOUN
easat-10280	28	35	behaviors	behavior	NOUN
easat-10280	28	36	and	and	CCONJ
easat-10280	28	37	purchase	purchase	NOUN
easat-10280	28	38	conversion	conversion	NOUN
easat-10280	28	39	[	[	X
easat-10280	28	40	6	6	NUM
easat-10280	28	41	]	]	PUNCT
easat-10280	28	42	.	.	PUNCT
easat-10280	29	1	furthermore	furthermore	ADV
easat-10280	29	2	,	,	PUNCT
easat-10280	29	3	thai	thai	ADJ
easat-10280	29	4	consumers	consumer	NOUN
easat-10280	29	5	are	be	AUX
easat-10280	29	6	more	more	ADV
easat-10280	29	7	skeptical	skeptical	ADJ
easat-10280	29	8	of	of	ADP
easat-10280	29	9	live	live	ADJ
easat-10280	29	10	commerce	commerce	NOUN
easat-10280	29	11	advertisements	advertisement	NOUN
easat-10280	29	12	due	due	ADP
easat-10280	29	13	to	to	ADP
easat-10280	29	14	a	a	DET
easat-10280	29	15	lack	lack	NOUN
easat-10280	29	16	of	of	ADP
easat-10280	29	17	defined	define	VERB
easat-10280	29	18	laws	law	NOUN
easat-10280	29	19	[	[	X
easat-10280	29	20	7	7	NUM
easat-10280	29	21	]	]	PUNCT
easat-10280	29	22	.	.	PUNCT
easat-10280	30	1	these	these	DET
easat-10280	30	2	commercial	commercial	ADJ
easat-10280	30	3	issues	issue	NOUN
easat-10280	30	4	reflect	reflect	VERB
easat-10280	30	5	a	a	DET
easat-10280	30	6	lack	lack	NOUN
easat-10280	30	7	of	of	ADP
easat-10280	30	8	knowledge	knowledge	NOUN
easat-10280	30	9	of	of	ADP
easat-10280	30	10	the	the	DET
easat-10280	30	11	two	two	NUM
easat-10280	30	12	channels	channel	NOUN
easat-10280	30	13	by	by	ADP
easat-10280	30	14	which	which	PRON
easat-10280	30	15	online	online	ADJ
easat-10280	30	16	social	social	ADJ
easat-10280	30	17	interactions	interaction	NOUN
easat-10280	30	18	emotional	emotional	ADJ
easat-10280	30	19	and	and	CCONJ
easat-10280	30	20	informational	informational	ADJ
easat-10280	30	21	impact	impact	NOUN
easat-10280	30	22	consumer	consumer	NOUN
easat-10280	30	23	sharing	sharing	NOUN
easat-10280	30	24	experiences	experience	NOUN
easat-10280	30	25	and	and	CCONJ
easat-10280	30	26	impulsive	impulsive	ADJ
easat-10280	30	27	purchases	purchase	NOUN
easat-10280	30	28	in	in	ADP
easat-10280	30	29	these	these	DET
easat-10280	30	30	two	two	NUM
easat-10280	30	31	settings	setting	NOUN
easat-10280	30	32	.	.	PUNCT
easat-10280	31	1	while	while	SCONJ
easat-10280	31	2	previous	previous	ADJ
easat-10280	31	3	studies	study	NOUN
easat-10280	31	4	have	have	AUX
easat-10280	31	5	investigated	investigate	VERB
easat-10280	31	6	the	the	DET
easat-10280	31	7	importance	importance	NOUN
easat-10280	31	8	of	of	ADP
easat-10280	31	9	social	social	ADJ
easat-10280	31	10	influence	influence	NOUN
easat-10280	31	11	and	and	CCONJ
easat-10280	31	12	brand	brand	NOUN
easat-10280	31	13	engagement	engagement	NOUN
easat-10280	31	14	in	in	ADP
easat-10280	31	15	online	online	ADJ
easat-10280	31	16	shopping	shopping	NOUN
easat-10280	32	1	[	[	X
easat-10280	32	2	8	8	NUM
easat-10280	32	3	,	,	PUNCT
easat-10280	32	4	9	9	NUM
easat-10280	32	5	]	]	PUNCT
easat-10280	32	6	there	there	PRON
easat-10280	32	7	has	have	AUX
easat-10280	32	8	been	be	AUX
easat-10280	32	9	little	little	ADJ
easat-10280	32	10	comparative	comparative	ADJ
easat-10280	32	11	research	research	NOUN
easat-10280	32	12	on	on	ADP
easat-10280	32	13	live	live	ADJ
easat-10280	32	14	commerce	commerce	NOUN
easat-10280	32	15	platforms	platform	NOUN
easat-10280	32	16	in	in	ADP
easat-10280	32	17	thailand	thailand	PROPN
easat-10280	32	18	and	and	CCONJ
easat-10280	32	19	china	china	PROPN
easat-10280	32	20	.	.	PUNCT
easat-10280	33	1	most	most	ADV
easat-10280	33	2	extant	extant	ADJ
easat-10280	33	3	study	study	NOUN
easat-10280	33	4	focuses	focus	VERB
easat-10280	33	5	on	on	ADP
easat-10280	33	6	a	a	DET
easat-10280	33	7	single	single	ADJ
easat-10280	33	8	nation	nation	NOUN
easat-10280	33	9	,	,	PUNCT
easat-10280	33	10	often	often	ADV
easat-10280	33	11	china	china	PROPN
easat-10280	33	12	,	,	PUNCT
easat-10280	33	13	leaving	leave	VERB
easat-10280	33	14	thailand	thailand	PROPN
easat-10280	33	15	's	's	PART
easat-10280	33	16	dynamics	dynamic	NOUN
easat-10280	33	17	unexplored	unexplored	ADJ
easat-10280	33	18	and	and	CCONJ
easat-10280	33	19	comparative	comparative	ADJ
easat-10280	33	20	insights	insight	NOUN
easat-10280	33	21	sparse	sparse	VERB
easat-10280	33	22	[	[	X
easat-10280	33	23	10	10	NUM
easat-10280	33	24	]	]	PUNCT
easat-10280	33	25	.	.	PUNCT
easat-10280	34	1	furthermore	furthermore	ADV
easat-10280	34	2	,	,	PUNCT
easat-10280	34	3	the	the	DET
easat-10280	34	4	function	function	NOUN
easat-10280	34	5	of	of	ADP
easat-10280	34	6	brand	brand	NOUN
easat-10280	34	7	engagement	engagement	NOUN
easat-10280	34	8	consumers	consumer	NOUN
easat-10280	34	9	'	'	PART
easat-10280	34	10	psychological	psychological	ADJ
easat-10280	34	11	attachment	attachment	NOUN
easat-10280	34	12	and	and	CCONJ
easat-10280	34	13	participation	participation	NOUN
easat-10280	34	14	with	with	ADP
easat-10280	34	15	companies	company	NOUN
easat-10280	34	16	in	in	ADP
easat-10280	34	17	mediating	mediate	VERB
easat-10280	34	18	the	the	DET
easat-10280	34	19	routes	route	NOUN
easat-10280	34	20	from	from	ADP
easat-10280	34	21	online	online	ADJ
easat-10280	34	22	social	social	ADJ
easat-10280	34	23	interactions	interaction	NOUN
easat-10280	34	24	to	to	ADP
easat-10280	34	25	sharing	share	VERB
easat-10280	34	26	behavior	behavior	NOUN
easat-10280	34	27	and	and	CCONJ
easat-10280	34	28	impulsive	impulsive	ADJ
easat-10280	34	29	purchase	purchase	NOUN
easat-10280	34	30	is	be	AUX
easat-10280	34	31	understudied	understudied	ADJ
easat-10280	34	32	,	,	PUNCT
easat-10280	34	33	particularly	particularly	ADV
easat-10280	34	34	in	in	ADP
easat-10280	34	35	cross	cross	ADJ
easat-10280	34	36	-	-	ADJ
easat-10280	34	37	cultural	cultural	ADJ
easat-10280	34	38	situations	situation	NOUN
easat-10280	34	39	[	[	X
easat-10280	34	40	11	11	NUM
easat-10280	34	41	]	]	PUNCT
easat-10280	34	42	.	.	PUNCT
easat-10280	35	1	understanding	understand	VERB
easat-10280	35	2	how	how	SCONJ
easat-10280	35	3	brand	brand	NOUN
easat-10280	35	4	interaction	interaction	NOUN
easat-10280	35	5	influences	influence	VERB
easat-10280	35	6	consumer	consumer	NOUN
easat-10280	35	7	responses	response	NOUN
easat-10280	35	8	to	to	ADP
easat-10280	35	9	emotional	emotional	ADJ
easat-10280	35	10	and	and	CCONJ
easat-10280	35	11	informational	informational	ADJ
easat-10280	35	12	cues	cue	NOUN
easat-10280	35	13	in	in	ADP
easat-10280	35	14	live	live	ADJ
easat-10280	35	15	commerce	commerce	NOUN
easat-10280	35	16	is	be	AUX
easat-10280	35	17	crucial	crucial	ADJ
easat-10280	35	18	for	for	ADP
easat-10280	35	19	creating	create	VERB
easat-10280	35	20	more	more	ADV
easat-10280	35	21	effective	effective	ADJ
easat-10280	35	22	marketing	marketing	NOUN
easat-10280	35	23	tactics	tactic	NOUN
easat-10280	35	24	that	that	PRON
easat-10280	35	25	are	be	AUX
easat-10280	35	26	targeted	target	VERB
easat-10280	35	27	to	to	ADP
easat-10280	35	28	specific	specific	ADJ
easat-10280	35	29	markets	market	NOUN
easat-10280	35	30	.	.	PUNCT
easat-10280	36	1	to	to	PART
easat-10280	36	2	fill	fill	VERB
easat-10280	36	3	these	these	DET
easat-10280	36	4	gaps	gap	NOUN
easat-10280	36	5	,	,	PUNCT
easat-10280	36	6	this	this	DET
easat-10280	36	7	study	study	NOUN
easat-10280	36	8	examines	examine	VERB
easat-10280	36	9	the	the	DET
easat-10280	36	10	dual	dual	ADJ
easat-10280	36	11	influence	influence	NOUN
easat-10280	36	12	pathways	pathway	NOUN
easat-10280	36	13	of	of	ADP
easat-10280	36	14	online	online	ADJ
easat-10280	36	15	emotional	emotional	ADJ
easat-10280	36	16	and	and	CCONJ
easat-10280	36	17	informational	informational	ADJ
easat-10280	36	18	interactions	interaction	NOUN
easat-10280	36	19	on	on	ADP
easat-10280	36	20	sharing	share	VERB
easat-10280	36	21	experience	experience	NOUN
easat-10280	36	22	and	and	CCONJ
easat-10280	36	23	impulsive	impulsive	ADJ
easat-10280	36	24	purchases	purchase	NOUN
easat-10280	36	25	,	,	PUNCT
easat-10280	36	26	as	as	ADV
easat-10280	36	27	well	well	ADV
easat-10280	36	28	as	as	ADP
easat-10280	36	29	how	how	SCONJ
easat-10280	36	30	brand	brand	NOUN
easat-10280	36	31	engagement	engagement	NOUN
easat-10280	36	32	moderates	moderate	VERB
easat-10280	36	33	these	these	DET
easat-10280	36	34	effects	effect	NOUN
easat-10280	36	35	in	in	ADP
easat-10280	36	36	live	live	ADJ
easat-10280	36	37	commerce	commerce	NOUN
easat-10280	36	38	settings	setting	NOUN
easat-10280	36	39	in	in	ADP
easat-10280	36	40	thailand	thailand	PROPN
easat-10280	36	41	and	and	CCONJ
easat-10280	36	42	china	china	PROPN
easat-10280	36	43	.	.	PUNCT
easat-10280	37	1	the	the	DET
easat-10280	37	2	comparison	comparison	NOUN
easat-10280	37	3	study	study	NOUN
easat-10280	37	4	will	will	AUX
easat-10280	37	5	provide	provide	VERB
easat-10280	37	6	deep	deep	ADJ
easat-10280	37	7	insights	insight	NOUN
easat-10280	37	8	into	into	ADP
easat-10280	37	9	country	country	NOUN
easat-10280	37	10	-	-	PUNCT
easat-10280	37	11	specific	specific	ADJ
easat-10280	37	12	customer	customer	NOUN
easat-10280	37	13	behaviors	behavior	NOUN
easat-10280	37	14	,	,	PUNCT
easat-10280	37	15	guiding	guide	VERB
easat-10280	37	16	marketers	marketer	NOUN
easat-10280	37	17	in	in	ADP
easat-10280	37	18	optimizing	optimize	VERB
easat-10280	37	19	engagement	engagement	NOUN
easat-10280	37	20	tactics	tactic	NOUN
easat-10280	37	21	in	in	ADP
easat-10280	37	22	these	these	DET
easat-10280	37	23	critical	critical	ADJ
easat-10280	37	24	regions	region	NOUN
easat-10280	37	25	.	.	PUNCT
easat-10280	38	1	1.1	1.1	NUM
easat-10280	38	2	.	.	PUNCT
easat-10280	39	1	research	research	NOUN
easat-10280	39	2	objectives	objective	NOUN
easat-10280	39	3	1	1	NUM
easat-10280	39	4	.	.	PUNCT
easat-10280	39	5	to	to	PART
easat-10280	39	6	examine	examine	VERB
easat-10280	39	7	the	the	DET
easat-10280	39	8	effects	effect	NOUN
easat-10280	39	9	of	of	ADP
easat-10280	39	10	online	online	ADJ
easat-10280	39	11	emotional	emotional	ADJ
easat-10280	39	12	and	and	CCONJ
easat-10280	39	13	information	information	NOUN
easat-10280	39	14	interaction	interaction	NOUN
easat-10280	39	15	on	on	ADP
easat-10280	39	16	sharing	share	VERB
easat-10280	39	17	experience	experience	NOUN
easat-10280	39	18	in	in	ADP
easat-10280	39	19	live	live	ADJ
easat-10280	39	20	commerce	commerce	NOUN
easat-10280	39	21	.	.	PUNCT
easat-10280	40	1	2	2	X
easat-10280	40	2	.	.	PUNCT
easat-10280	40	3	to	to	PART
easat-10280	40	4	investigate	investigate	VERB
easat-10280	40	5	the	the	DET
easat-10280	40	6	influence	influence	NOUN
easat-10280	40	7	of	of	ADP
easat-10280	40	8	sharing	share	VERB
easat-10280	40	9	experience	experience	NOUN
easat-10280	40	10	on	on	ADP
easat-10280	40	11	impulsive	impulsive	ADJ
easat-10280	40	12	purchases	purchase	NOUN
easat-10280	40	13	in	in	ADP
easat-10280	40	14	live	live	ADJ
easat-10280	40	15	commerce	commerce	NOUN
easat-10280	40	16	.	.	PUNCT
easat-10280	41	1	3	3	X
easat-10280	41	2	.	.	PUNCT
easat-10280	41	3	to	to	PART
easat-10280	41	4	assess	assess	VERB
easat-10280	41	5	the	the	DET
easat-10280	41	6	moderating	moderate	VERB
easat-10280	41	7	role	role	NOUN
easat-10280	41	8	of	of	ADP
easat-10280	41	9	brand	brand	NOUN
easat-10280	41	10	engagement	engagement	NOUN
easat-10280	41	11	on	on	ADP
easat-10280	41	12	the	the	DET
easat-10280	41	13	relationship	relationship	NOUN
easat-10280	41	14	between	between	ADP
easat-10280	41	15	online	online	ADJ
easat-10280	41	16	emotional	emotional	ADJ
easat-10280	41	17	and	and	CCONJ
easat-10280	41	18	information	information	NOUN
easat-10280	41	19	interaction	interaction	NOUN
easat-10280	41	20	and	and	CCONJ
easat-10280	41	21	sharing	sharing	NOUN
easat-10280	41	22	experience	experience	NOUN
easat-10280	41	23	.	.	PUNCT
easat-10280	42	1	4	4	X
easat-10280	42	2	.	.	X
easat-10280	42	3	compare	compare	VERB
easat-10280	42	4	social	social	ADJ
easat-10280	42	5	interaction	interaction	NOUN
easat-10280	42	6	,	,	PUNCT
easat-10280	42	7	sharing	sharing	NOUN
easat-10280	42	8	experiences	experience	NOUN
easat-10280	42	9	,	,	PUNCT
easat-10280	42	10	and	and	CCONJ
easat-10280	42	11	brand	brand	NOUN
easat-10280	42	12	engagement	engagement	NOUN
easat-10280	42	13	among	among	ADP
easat-10280	42	14	thai	thai	PROPN
easat-10280	42	15	and	and	CCONJ
easat-10280	42	16	chinese	chinese	ADJ
easat-10280	42	17	consumers	consumer	NOUN
easat-10280	42	18	.	.	PUNCT
easat-10280	43	1	1.2	1.2	NUM
easat-10280	43	2	.	.	PUNCT
easat-10280	44	1	research	research	NOUN
easat-10280	44	2	questions	question	NOUN
easat-10280	44	3	1	1	NUM
easat-10280	44	4	.	.	PUNCT
easat-10280	45	1	how	how	SCONJ
easat-10280	45	2	does	do	AUX
easat-10280	45	3	online	online	ADJ
easat-10280	45	4	social	social	ADJ
easat-10280	45	5	interaction	interaction	NOUN
easat-10280	45	6	influence	influence	NOUN
easat-10280	45	7	sharing	share	VERB
easat-10280	45	8	experience	experience	NOUN
easat-10280	45	9	among	among	ADP
easat-10280	45	10	live	live	ADJ
easat-10280	45	11	commerce	commerce	NOUN
easat-10280	45	12	consumers	consumer	NOUN
easat-10280	45	13	?	?	PUNCT
easat-10280	46	1	2	2	X
easat-10280	46	2	.	.	X
easat-10280	46	3	what	what	PRON
easat-10280	46	4	is	be	AUX
easat-10280	46	5	the	the	DET
easat-10280	46	6	impact	impact	NOUN
easat-10280	46	7	of	of	ADP
easat-10280	46	8	sharing	share	VERB
easat-10280	46	9	experience	experience	NOUN
easat-10280	46	10	on	on	ADP
easat-10280	46	11	impulsive	impulsive	ADJ
easat-10280	46	12	purchases	purchase	NOUN
easat-10280	46	13	in	in	ADP
easat-10280	46	14	live	live	ADJ
easat-10280	46	15	commerce	commerce	NOUN
easat-10280	46	16	?	?	PUNCT
easat-10280	47	1	3	3	X
easat-10280	47	2	.	.	X
easat-10280	47	3	how	how	SCONJ
easat-10280	47	4	does	do	AUX
easat-10280	47	5	brand	brand	NOUN
easat-10280	47	6	engagement	engagement	PROPN
easat-10280	47	7	moderate	moderate	VERB
easat-10280	47	8	the	the	DET
easat-10280	47	9	relationship	relationship	NOUN
easat-10280	47	10	between	between	ADP
easat-10280	47	11	online	online	ADJ
easat-10280	47	12	social	social	ADJ
easat-10280	47	13	interaction	interaction	NOUN
easat-10280	47	14	and	and	CCONJ
easat-10280	47	15	sharing	sharing	NOUN
easat-10280	47	16	experience	experience	NOUN
easat-10280	47	17	?	?	PUNCT
easat-10280	48	1	4	4	X
easat-10280	48	2	.	.	X
easat-10280	48	3	are	be	AUX
easat-10280	48	4	there	there	PRON
easat-10280	48	5	significant	significant	ADJ
easat-10280	48	6	differences	difference	NOUN
easat-10280	48	7	between	between	ADP
easat-10280	48	8	thai	thai	PROPN
easat-10280	48	9	and	and	CCONJ
easat-10280	48	10	chinese	chinese	ADJ
easat-10280	48	11	consumers	consumer	NOUN
easat-10280	48	12	regarding	regard	VERB
easat-10280	48	13	these	these	DET
easat-10280	48	14	relationships	relationship	NOUN
easat-10280	48	15	in	in	ADP
easat-10280	48	16	live	live	ADJ
easat-10280	48	17	commerce	commerce	NOUN
easat-10280	48	18	?	?	PUNCT
easat-10280	49	1	2	2	X
easat-10280	49	2	.	.	X
easat-10280	49	3	literature	literature	NOUN
easat-10280	49	4	reviews	review	VERB
easat-10280	49	5	this	this	DET
easat-10280	49	6	research	research	NOUN
easat-10280	49	7	based	base	VERB
easat-10280	49	8	on	on	ADP
easat-10280	49	9	social	social	ADJ
easat-10280	49	10	exchange	exchange	NOUN
easat-10280	49	11	theory	theory	NOUN
easat-10280	49	12	[	[	X
easat-10280	49	13	12	12	NUM
easat-10280	49	14	]	]	X
easat-10280	49	15	;	;	PUNCT
easat-10280	49	16	stimulus	stimulus	ADJ
easat-10280	49	17	–	–	PUNCT
easat-10280	49	18	organism	organism	NOUN
easat-10280	49	19	–	–	PUNCT
easat-10280	49	20	response	response	NOUN
easat-10280	49	21	(	(	PUNCT
easat-10280	49	22	s	s	NOUN
easat-10280	49	23	-	-	ADJ
easat-10280	49	24	o	o	NOUN
easat-10280	49	25	-	-	PUNCT
easat-10280	49	26	r	r	NOUN
easat-10280	49	27	)	)	PUNCT
easat-10280	49	28	model	model	NOUN
easat-10280	49	29	[	[	X
easat-10280	49	30	13	13	NUM
easat-10280	49	31	]	]	PUNCT
easat-10280	49	32	theory	theory	NOUN
easat-10280	49	33	of	of	ADP
easat-10280	49	34	planned	plan	VERB
easat-10280	49	35	behavior	behavior	NOUN
easat-10280	49	36	[	[	X
easat-10280	49	37	14	14	NUM
easat-10280	49	38	]	]	PUNCT
easat-10280	49	39	,	,	PUNCT
easat-10280	49	40	relationship	relationship	NOUN
easat-10280	49	41	marketing	marketing	NOUN
easat-10280	49	42	theory	theory	NOUN
easat-10280	49	43	[	[	X
easat-10280	49	44	15	15	NUM
easat-10280	49	45	]	]	X
easat-10280	49	46	;	;	PUNCT
easat-10280	49	47	engagement	engagement	NOUN
easat-10280	49	48	theory	theory	NOUN
easat-10280	49	49	[	[	X
easat-10280	49	50	16	16	NUM
easat-10280	49	51	]	]	PUNCT
easat-10280	49	52	.	.	PUNCT
easat-10280	50	1	1956	1956	NUM
easat-10280	50	2	edelweiss	edelweiss	PROPN
easat-10280	50	3	applied	apply	VERB
easat-10280	50	4	science	science	NOUN
easat-10280	50	5	and	and	CCONJ
easat-10280	50	6	technology	technology	NOUN
easat-10280	50	7	issn	issn	PROPN
easat-10280	50	8	:	:	PUNCT
easat-10280	50	9	2576	2576	NUM
easat-10280	50	10	-	-	SYM
easat-10280	50	11	8484	8484	NUM
easat-10280	50	12	vol	vol	NOUN
easat-10280	50	13	.	.	PROPN
easat-10280	51	1	9	9	NUM
easat-10280	51	2	,	,	PUNCT
easat-10280	51	3	no	no	INTJ
easat-10280	51	4	.	.	NOUN
easat-10280	51	5	9	9	NUM
easat-10280	51	6	:	:	SYM
easat-10280	51	7	1954	1954	NUM
easat-10280	51	8	-	-	SYM
easat-10280	51	9	1967	1967	NUM
easat-10280	51	10	,	,	PUNCT
easat-10280	51	11	2025	2025	NUM
easat-10280	51	12	doi	doi	NOUN
easat-10280	51	13	:	:	PUNCT
easat-10280	51	14	10.55214/2576	10.55214/2576	NUM
easat-10280	51	15	-	-	NUM
easat-10280	51	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	51	17	©	©	PROPN
easat-10280	51	18	2025	2025	NUM
easat-10280	51	19	by	by	ADP
easat-10280	51	20	the	the	DET
easat-10280	51	21	authors	author	NOUN
easat-10280	51	22	;	;	PUNCT
easat-10280	51	23	licensee	licensee	PROPN
easat-10280	51	24	learning	learn	VERB
easat-10280	51	25	gate	gate	NOUN
easat-10280	51	26	table	table	NOUN
easat-10280	51	27	1	1	NUM
easat-10280	51	28	.	.	PUNCT
easat-10280	52	1	definitions	definition	NOUN
easat-10280	52	2	and	and	CCONJ
easat-10280	52	3	theory	theory	NOUN
easat-10280	52	4	base	base	NOUN
easat-10280	52	5	of	of	ADP
easat-10280	52	6	key	key	ADJ
easat-10280	52	7	variables	variable	NOUN
easat-10280	52	8	in	in	ADP
easat-10280	52	9	the	the	DET
easat-10280	52	10	study	study	NOUN
easat-10280	52	11	.	.	PUNCT
easat-10280	53	1	variable	variable	ADJ
easat-10280	53	2	definition	definition	NOUN
easat-10280	53	3	source	source	NOUN
easat-10280	53	4	theory	theory	NOUN
easat-10280	53	5	base	base	VERB
easat-10280	53	6	online	online	ADJ
easat-10280	53	7	emotional	emotional	ADJ
easat-10280	53	8	interaction	interaction	NOUN
easat-10280	53	9	the	the	DET
easat-10280	53	10	expression	expression	NOUN
easat-10280	53	11	and	and	CCONJ
easat-10280	53	12	exchange	exchange	NOUN
easat-10280	53	13	of	of	ADP
easat-10280	53	14	emotions	emotion	NOUN
easat-10280	53	15	,	,	PUNCT
easat-10280	53	16	empathy	empathy	NOUN
easat-10280	53	17	,	,	PUNCT
easat-10280	53	18	and	and	CCONJ
easat-10280	53	19	affective	affective	ADJ
easat-10280	53	20	responses	response	NOUN
easat-10280	53	21	between	between	ADP
easat-10280	53	22	users	user	NOUN
easat-10280	53	23	and	and	CCONJ
easat-10280	53	24	streamers	streamer	NOUN
easat-10280	53	25	/	/	SYM
easat-10280	53	26	viewers	viewer	NOUN
easat-10280	53	27	in	in	ADP
easat-10280	53	28	live	live	ADJ
easat-10280	53	29	commerce	commerce	NOUN
easat-10280	53	30	platforms	platform	NOUN
easat-10280	53	31	.	.	PUNCT
easat-10280	54	1	kotler	kotler	PROPN
easat-10280	54	2	and	and	CCONJ
easat-10280	54	3	armstrong	armstrong	PROPN
easat-10280	55	1	[	[	X
easat-10280	55	2	17	17	NUM
easat-10280	55	3	]	]	X
easat-10280	55	4	social	social	ADJ
easat-10280	55	5	presence	presence	NOUN
easat-10280	55	6	theory	theory	NOUN
easat-10280	55	7	[	[	X
easat-10280	55	8	18	18	NUM
easat-10280	55	9	]	]	X
easat-10280	55	10	;	;	PUNCT
easat-10280	55	11	affective	affective	ADJ
easat-10280	55	12	involvement	involvement	NOUN
easat-10280	55	13	in	in	ADP
easat-10280	55	14	media	medium	NOUN
easat-10280	55	15	engagement	engagement	NOUN
easat-10280	55	16	online	online	ADJ
easat-10280	55	17	information	information	NOUN
easat-10280	55	18	interaction	interaction	NOUN
easat-10280	55	19	the	the	DET
easat-10280	55	20	process	process	NOUN
easat-10280	55	21	of	of	ADP
easat-10280	55	22	exchanging	exchange	VERB
easat-10280	55	23	product	product	NOUN
easat-10280	55	24	-	-	PUNCT
easat-10280	55	25	related	relate	VERB
easat-10280	55	26	information	information	NOUN
easat-10280	55	27	(	(	PUNCT
easat-10280	55	28	e.g.	e.g.	ADV
easat-10280	55	29	,	,	PUNCT
easat-10280	55	30	descriptions	description	NOUN
easat-10280	55	31	,	,	PUNCT
easat-10280	55	32	reviews	review	NOUN
easat-10280	55	33	,	,	PUNCT
easat-10280	55	34	questions	question	NOUN
easat-10280	55	35	)	)	PUNCT
easat-10280	55	36	during	during	ADP
easat-10280	55	37	live	live	ADJ
easat-10280	55	38	streams	stream	NOUN
easat-10280	55	39	to	to	PART
easat-10280	55	40	aid	aid	VERB
easat-10280	55	41	decision	decision	NOUN
easat-10280	55	42	-	-	PUNCT
easat-10280	55	43	making	making	NOUN
easat-10280	55	44	.	.	PUNCT
easat-10280	56	1	laudon	laudon	PROPN
easat-10280	56	2	and	and	CCONJ
easat-10280	56	3	traver	traver	PROPN
easat-10280	57	1	[	[	X
easat-10280	57	2	19	19	NUM
easat-10280	57	3	]	]	PUNCT
easat-10280	57	4	elaboration	elaboration	NOUN
easat-10280	57	5	likelihood	likelihood	NOUN
easat-10280	57	6	model	model	NOUN
easat-10280	57	7	(	(	PUNCT
easat-10280	57	8	elm	elm	NOUN
easat-10280	57	9	)	)	PUNCT
easat-10280	58	1	[	[	X
easat-10280	58	2	20	20	NUM
easat-10280	58	3	]	]	X
easat-10280	58	4	sharing	sharing	NOUN
easat-10280	58	5	experience	experience	NOUN
easat-10280	58	6	the	the	DET
easat-10280	58	7	voluntary	voluntary	ADJ
easat-10280	58	8	sharing	sharing	NOUN
easat-10280	58	9	of	of	ADP
easat-10280	58	10	consumer	consumer	NOUN
easat-10280	58	11	product	product	NOUN
easat-10280	58	12	experiences	experience	NOUN
easat-10280	58	13	,	,	PUNCT
easat-10280	58	14	emotions	emotion	NOUN
easat-10280	58	15	,	,	PUNCT
easat-10280	58	16	and	and	CCONJ
easat-10280	58	17	opinions	opinion	NOUN
easat-10280	58	18	in	in	ADP
easat-10280	58	19	realtime	realtime	NOUN
easat-10280	58	20	or	or	CCONJ
easat-10280	58	21	after	after	ADP
easat-10280	58	22	live	live	PROPN
easat-10280	58	23	commerce	commerce	NOUN
easat-10280	58	24	,	,	PUNCT
easat-10280	58	25	often	often	ADV
easat-10280	58	26	influencing	influence	VERB
easat-10280	58	27	others	other	NOUN
easat-10280	58	28	.	.	PUNCT
easat-10280	59	1	solomon	solomon	PROPN
easat-10280	59	2	[	[	X
easat-10280	59	3	21	21	NUM
easat-10280	59	4	]	]	X
easat-10280	59	5	social	social	ADJ
easat-10280	59	6	exchange	exchange	NOUN
easat-10280	59	7	theory	theory	NOUN
easat-10280	59	8	[	[	X
easat-10280	59	9	12	12	NUM
easat-10280	59	10	]	]	X
easat-10280	59	11	;	;	PUNCT
easat-10280	59	12	word	word	NOUN
easat-10280	59	13	-	-	PUNCT
easat-10280	59	14	of	of	ADP
easat-10280	59	15	-	-	PUNCT
easat-10280	59	16	mouth	mouth	NOUN
easat-10280	59	17	theory	theory	NOUN
easat-10280	59	18	consumers	consumer	NOUN
easat-10280	59	19	’	’	PART
easat-10280	59	20	impulsive	impulsive	ADJ
easat-10280	59	21	purchases	purchase	NOUN
easat-10280	59	22	unplanned	unplanned	ADJ
easat-10280	59	23	,	,	PUNCT
easat-10280	59	24	spontaneous	spontaneous	ADJ
easat-10280	59	25	buying	buying	NOUN
easat-10280	59	26	behavior	behavior	NOUN
easat-10280	59	27	influenced	influence	VERB
easat-10280	59	28	by	by	ADP
easat-10280	59	29	emotional	emotional	ADJ
easat-10280	59	30	arousal	arousal	NOUN
easat-10280	59	31	,	,	PUNCT
easat-10280	59	32	interactivity	interactivity	NOUN
easat-10280	59	33	,	,	PUNCT
easat-10280	59	34	or	or	CCONJ
easat-10280	59	35	social	social	ADJ
easat-10280	59	36	presence	presence	NOUN
easat-10280	59	37	during	during	ADP
easat-10280	59	38	live	live	PROPN
easat-10280	59	39	commerce	commerce	PROPN
easat-10280	59	40	.	.	PUNCT
easat-10280	60	1	schiffman	schiffman	NOUN
easat-10280	60	2	and	and	CCONJ
easat-10280	60	3	wisenblit	wisenblit	VERB
easat-10280	61	1	[	[	X
easat-10280	61	2	22	22	NUM
easat-10280	61	3	]	]	X
easat-10280	61	4	stimulus	stimulus	ADJ
easat-10280	61	5	–	–	PUNCT
easat-10280	61	6	organism	organism	NOUN
easat-10280	61	7	–	–	PUNCT
easat-10280	61	8	response	response	NOUN
easat-10280	61	9	(	(	PUNCT
easat-10280	61	10	s	s	NOUN
easat-10280	61	11	-	-	ADJ
easat-10280	61	12	o	o	NOUN
easat-10280	61	13	-	-	PUNCT
easat-10280	61	14	r	r	NOUN
easat-10280	61	15	)	)	PUNCT
easat-10280	61	16	model	model	NOUN
easat-10280	61	17	[	[	X
easat-10280	61	18	13	13	NUM
easat-10280	61	19	]	]	X
easat-10280	61	20	;	;	PUNCT
easat-10280	61	21	impulse	impulse	ADJ
easat-10280	61	22	buying	buying	NOUN
easat-10280	61	23	theory	theory	NOUN
easat-10280	61	24	consumers	consumer	NOUN
easat-10280	61	25	’	'	PUNCT
easat-10280	61	26	purchasing	purchasing	NOUN
easat-10280	61	27	intentions	intention	NOUN
easat-10280	61	28	the	the	DET
easat-10280	61	29	likelihood	likelihood	NOUN
easat-10280	61	30	or	or	CCONJ
easat-10280	61	31	willingness	willingness	NOUN
easat-10280	61	32	of	of	ADP
easat-10280	61	33	a	a	DET
easat-10280	61	34	consumer	consumer	NOUN
easat-10280	61	35	to	to	PART
easat-10280	61	36	buy	buy	VERB
easat-10280	61	37	a	a	DET
easat-10280	61	38	product	product	NOUN
easat-10280	61	39	,	,	PUNCT
easat-10280	61	40	influenced	influence	VERB
easat-10280	61	41	by	by	ADP
easat-10280	61	42	both	both	PRON
easat-10280	61	43	rational	rational	ADJ
easat-10280	61	44	evaluation	evaluation	NOUN
easat-10280	61	45	and	and	CCONJ
easat-10280	61	46	emotional	emotional	ADJ
easat-10280	61	47	appeal	appeal	NOUN
easat-10280	61	48	in	in	ADP
easat-10280	61	49	live	live	PROPN
easat-10280	61	50	commerce	commerce	PROPN
easat-10280	61	51	.	.	PUNCT
easat-10280	62	1	hoyer	hoyer	PROPN
easat-10280	62	2	,	,	PUNCT
easat-10280	62	3	et	et	PROPN
easat-10280	62	4	al	al	PROPN
easat-10280	62	5	.	.	PUNCT
easat-10280	63	1	[	[	X
easat-10280	63	2	23	23	NUM
easat-10280	63	3	]	]	PUNCT
easat-10280	63	4	theory	theory	NOUN
easat-10280	63	5	of	of	ADP
easat-10280	63	6	planned	plan	VERB
easat-10280	63	7	behavior	behavior	NOUN
easat-10280	63	8	[	[	X
easat-10280	63	9	14	14	NUM
easat-10280	63	10	]	]	PUNCT
easat-10280	63	11	;	;	PUNCT
easat-10280	63	12	reasoned	reason	VERB
easat-10280	63	13	action	action	NOUN
easat-10280	63	14	approach	approach	NOUN
easat-10280	63	15	brand	brand	NOUN
easat-10280	63	16	engagement	engagement	NOUN
easat-10280	63	17	(	(	PUNCT
easat-10280	63	18	moderator	moderator	NOUN
easat-10280	63	19	)	)	PUNCT
easat-10280	63	20	the	the	DET
easat-10280	63	21	degree	degree	NOUN
easat-10280	63	22	of	of	ADP
easat-10280	63	23	cognitive	cognitive	ADJ
easat-10280	63	24	,	,	PUNCT
easat-10280	63	25	emotional	emotional	ADJ
easat-10280	63	26	,	,	PUNCT
easat-10280	63	27	and	and	CCONJ
easat-10280	63	28	behavioral	behavioral	ADJ
easat-10280	63	29	investment	investment	NOUN
easat-10280	63	30	a	a	DET
easat-10280	63	31	consumer	consumer	NOUN
easat-10280	63	32	shows	show	NOUN
easat-10280	63	33	in	in	ADP
easat-10280	63	34	interacting	interact	VERB
easat-10280	63	35	with	with	ADP
easat-10280	63	36	a	a	DET
easat-10280	63	37	brand	brand	NOUN
easat-10280	63	38	,	,	PUNCT
easat-10280	63	39	affecting	affect	VERB
easat-10280	63	40	how	how	SCONJ
easat-10280	63	41	social	social	ADJ
easat-10280	63	42	input	input	NOUN
easat-10280	63	43	influences	influence	VERB
easat-10280	63	44	buying	buying	NOUN
easat-10280	63	45	.	.	PUNCT
easat-10280	64	1	keller	keller	PROPN
easat-10280	65	1	[	[	X
easat-10280	65	2	24	24	NUM
easat-10280	65	3	]	]	PUNCT
easat-10280	65	4	relationship	relationship	NOUN
easat-10280	65	5	marketing	marketing	NOUN
easat-10280	65	6	theory	theory	NOUN
easat-10280	65	7	[	[	X
easat-10280	65	8	15	15	NUM
easat-10280	65	9	]	]	X
easat-10280	65	10	;	;	PUNCT
easat-10280	65	11	engagement	engagement	NOUN
easat-10280	65	12	theory	theory	NOUN
easat-10280	65	13	[	[	X
easat-10280	65	14	16	16	NUM
easat-10280	65	15	]	]	PUNCT
easat-10280	65	16	these	these	DET
easat-10280	65	17	theories	theory	NOUN
easat-10280	65	18	underpin	underpin	VERB
easat-10280	65	19	the	the	DET
easat-10280	65	20	suggested	suggested	ADJ
easat-10280	65	21	research	research	NOUN
easat-10280	65	22	model	model	NOUN
easat-10280	65	23	.	.	PUNCT
easat-10280	66	1	external	external	ADJ
easat-10280	66	2	triggers	trigger	NOUN
easat-10280	66	3	like	like	ADP
easat-10280	66	4	online	online	ADJ
easat-10280	66	5	emotional	emotional	ADJ
easat-10280	66	6	and	and	CCONJ
easat-10280	66	7	informational	informational	ADJ
easat-10280	66	8	connections	connection	NOUN
easat-10280	66	9	motivate	motivate	VERB
easat-10280	66	10	customers	customer	NOUN
easat-10280	66	11	to	to	PART
easat-10280	66	12	share	share	VERB
easat-10280	66	13	their	their	PRON
easat-10280	66	14	experiences	experience	NOUN
easat-10280	66	15	.	.	PUNCT
easat-10280	67	1	according	accord	VERB
easat-10280	67	2	to	to	ADP
easat-10280	67	3	social	social	ADJ
easat-10280	67	4	presence	presence	NOUN
easat-10280	67	5	theory	theory	NOUN
easat-10280	67	6	,	,	PUNCT
easat-10280	67	7	emotional	emotional	ADJ
easat-10280	67	8	engagement	engagement	NOUN
easat-10280	67	9	in	in	ADP
easat-10280	67	10	live	live	ADJ
easat-10280	67	11	commerce	commerce	NOUN
easat-10280	67	12	strengthens	strengthen	VERB
easat-10280	67	13	connections	connection	NOUN
easat-10280	67	14	,	,	PUNCT
easat-10280	67	15	while	while	SCONJ
easat-10280	67	16	the	the	DET
easat-10280	67	17	elaboration	elaboration	NOUN
easat-10280	67	18	likelihood	likelihood	NOUN
easat-10280	67	19	model	model	NOUN
easat-10280	67	20	(	(	PUNCT
easat-10280	67	21	elm	elm	NOUN
easat-10280	67	22	)	)	PUNCT
easat-10280	67	23	explains	explain	VERB
easat-10280	67	24	how	how	SCONJ
easat-10280	67	25	customers	customer	NOUN
easat-10280	67	26	process	process	VERB
easat-10280	67	27	reliable	reliable	ADJ
easat-10280	67	28	and	and	CCONJ
easat-10280	67	29	relevant	relevant	ADJ
easat-10280	67	30	information	information	NOUN
easat-10280	67	31	through	through	ADP
easat-10280	67	32	key	key	ADJ
easat-10280	67	33	routes	route	NOUN
easat-10280	67	34	.	.	PUNCT
easat-10280	68	1	social	social	ADJ
easat-10280	68	2	exchange	exchange	NOUN
easat-10280	68	3	theory	theory	NOUN
easat-10280	68	4	supports	support	VERB
easat-10280	68	5	the	the	DET
easat-10280	68	6	idea	idea	NOUN
easat-10280	68	7	that	that	SCONJ
easat-10280	68	8	consumers	consumer	NOUN
easat-10280	68	9	exchange	exchange	VERB
easat-10280	68	10	experiences	experience	NOUN
easat-10280	68	11	when	when	SCONJ
easat-10280	68	12	they	they	PRON
easat-10280	68	13	see	see	VERB
easat-10280	68	14	reciprocal	reciprocal	ADJ
easat-10280	68	15	value	value	NOUN
easat-10280	68	16	or	or	CCONJ
easat-10280	68	17	social	social	ADJ
easat-10280	68	18	benefit	benefit	NOUN
easat-10280	68	19	,	,	PUNCT
easat-10280	68	20	especially	especially	ADV
easat-10280	68	21	in	in	ADP
easat-10280	68	22	dynamic	dynamic	ADJ
easat-10280	68	23	,	,	PUNCT
easat-10280	68	24	interactive	interactive	ADJ
easat-10280	68	25	contexts	context	NOUN
easat-10280	68	26	like	like	ADP
easat-10280	68	27	live	live	ADJ
easat-10280	68	28	commerce	commerce	NOUN
easat-10280	68	29	platforms	platform	NOUN
easat-10280	68	30	.	.	PUNCT
easat-10280	69	1	sharing	share	VERB
easat-10280	69	2	experience	experience	NOUN
easat-10280	69	3	links	link	NOUN
easat-10280	69	4	social	social	ADJ
easat-10280	69	5	connection	connection	NOUN
easat-10280	69	6	to	to	ADP
easat-10280	69	7	unanticipated	unanticipated	ADJ
easat-10280	69	8	consumer	consumer	NOUN
easat-10280	69	9	activity	activity	NOUN
easat-10280	69	10	.	.	PUNCT
easat-10280	70	1	these	these	DET
easat-10280	70	2	emotional	emotional	ADJ
easat-10280	70	3	and	and	CCONJ
easat-10280	70	4	informational	informational	ADJ
easat-10280	70	5	cues	cue	NOUN
easat-10280	70	6	(	(	PUNCT
easat-10280	70	7	stimuli	stimuli	AUX
easat-10280	70	8	)	)	PUNCT
easat-10280	70	9	alter	alter	VERB
easat-10280	70	10	internal	internal	ADJ
easat-10280	70	11	cognitive	cognitive	ADJ
easat-10280	70	12	and	and	CCONJ
easat-10280	70	13	emotional	emotional	ADJ
easat-10280	70	14	states	state	NOUN
easat-10280	70	15	(	(	PUNCT
easat-10280	70	16	organism	organism	NOUN
easat-10280	70	17	)	)	PUNCT
easat-10280	70	18	,	,	PUNCT
easat-10280	70	19	which	which	PRON
easat-10280	70	20	lead	lead	VERB
easat-10280	70	21	to	to	ADP
easat-10280	70	22	impulsive	impulsive	ADJ
easat-10280	70	23	purchases	purchase	NOUN
easat-10280	70	24	(	(	PUNCT
easat-10280	70	25	reaction	reaction	NOUN
easat-10280	70	26	)	)	PUNCT
easat-10280	70	27	,	,	PUNCT
easat-10280	70	28	according	accord	VERB
easat-10280	70	29	to	to	ADP
easat-10280	70	30	the	the	DET
easat-10280	70	31	s	s	NOUN
easat-10280	70	32	-	-	ADJ
easat-10280	70	33	o	o	NOUN
easat-10280	70	34	-	-	PUNCT
easat-10280	70	35	r	r	NOUN
easat-10280	70	36	model	model	NOUN
easat-10280	70	37	.	.	PUNCT
easat-10280	71	1	the	the	DET
easat-10280	71	2	theory	theory	NOUN
easat-10280	71	3	of	of	ADP
easat-10280	71	4	planned	plan	VERB
easat-10280	71	5	behavior	behavior	NOUN
easat-10280	71	6	(	(	PUNCT
easat-10280	71	7	tpb	tpb	NOUN
easat-10280	71	8	)	)	PUNCT
easat-10280	71	9	shows	show	VERB
easat-10280	71	10	how	how	SCONJ
easat-10280	71	11	attitudes	attitude	NOUN
easat-10280	71	12	and	and	CCONJ
easat-10280	71	13	normative	normative	ADJ
easat-10280	71	14	influences	influence	NOUN
easat-10280	71	15	-	-	PUNCT
easat-10280	71	16	often	often	ADV
easat-10280	71	17	from	from	ADP
easat-10280	71	18	peer	peer	NOUN
easat-10280	71	19	sharing	sharing	NOUN
easat-10280	71	20	-	-	PUNCT
easat-10280	71	21	influence	influence	NOUN
easat-10280	71	22	spontaneous	spontaneous	ADJ
easat-10280	71	23	buying	buying	NOUN
easat-10280	71	24	.	.	PUNCT
easat-10280	72	1	lastly	lastly	ADV
easat-10280	72	2	,	,	PUNCT
easat-10280	72	3	brand	brand	NOUN
easat-10280	72	4	involvement	involvement	NOUN
easat-10280	72	5	moderates	moderate	VERB
easat-10280	72	6	these	these	DET
easat-10280	72	7	correlations	correlation	NOUN
easat-10280	72	8	.	.	PUNCT
easat-10280	73	1	according	accord	VERB
easat-10280	73	2	to	to	ADP
easat-10280	73	3	relationship	relationship	NOUN
easat-10280	73	4	marketing	marketing	NOUN
easat-10280	73	5	theory	theory	NOUN
easat-10280	73	6	and	and	CCONJ
easat-10280	73	7	engagement	engagement	NOUN
easat-10280	73	8	theory	theory	NOUN
easat-10280	73	9	,	,	PUNCT
easat-10280	73	10	cognitively	cognitively	ADV
easat-10280	73	11	and	and	CCONJ
easat-10280	73	12	emotionally	emotionally	ADV
easat-10280	73	13	invested	invest	VERB
easat-10280	73	14	consumers	consumer	NOUN
easat-10280	73	15	are	be	AUX
easat-10280	73	16	more	more	ADV
easat-10280	73	17	likely	likely	ADJ
easat-10280	73	18	to	to	PART
easat-10280	73	19	amplify	amplify	VERB
easat-10280	73	20	the	the	DET
easat-10280	73	21	effects	effect	NOUN
easat-10280	73	22	of	of	ADP
easat-10280	73	23	online	online	ADJ
easat-10280	73	24	interactions	interaction	NOUN
easat-10280	73	25	on	on	ADP
easat-10280	73	26	sharing	share	VERB
easat-10280	73	27	behavior	behavior	NOUN
easat-10280	73	28	,	,	PUNCT
easat-10280	73	29	increasing	increase	VERB
easat-10280	73	30	the	the	DET
easat-10280	73	31	chance	chance	NOUN
easat-10280	73	32	of	of	ADP
easat-10280	73	33	impulsive	impulsive	ADJ
easat-10280	73	34	purchases	purchase	NOUN
easat-10280	73	35	.	.	PUNCT
easat-10280	74	1	2.1	2.1	NUM
easat-10280	74	2	.	.	PUNCT
easat-10280	75	1	a	a	DET
easat-10280	75	2	relationship	relationship	NOUN
easat-10280	75	3	between	between	ADP
easat-10280	75	4	online	online	ADJ
easat-10280	75	5	social	social	ADJ
easat-10280	75	6	interaction	interaction	NOUN
easat-10280	75	7	and	and	CCONJ
easat-10280	75	8	experience	experience	NOUN
easat-10280	75	9	sharing	share	VERB
easat-10280	75	10	online	online	ADJ
easat-10280	75	11	social	social	ADJ
easat-10280	75	12	interaction	interaction	NOUN
easat-10280	75	13	refers	refer	VERB
easat-10280	75	14	to	to	ADP
easat-10280	75	15	the	the	DET
easat-10280	75	16	dynamic	dynamic	ADJ
easat-10280	75	17	communication	communication	NOUN
easat-10280	75	18	and	and	CCONJ
easat-10280	75	19	engagement	engagement	NOUN
easat-10280	75	20	between	between	ADP
easat-10280	75	21	users	user	NOUN
easat-10280	75	22	within	within	ADP
easat-10280	75	23	a	a	DET
easat-10280	75	24	digital	digital	ADJ
easat-10280	75	25	platform	platform	NOUN
easat-10280	75	26	,	,	PUNCT
easat-10280	75	27	particularly	particularly	ADV
easat-10280	75	28	in	in	ADP
easat-10280	75	29	real	real	ADJ
easat-10280	75	30	-	-	PUNCT
easat-10280	75	31	time	time	NOUN
easat-10280	75	32	environments	environment	NOUN
easat-10280	75	33	such	such	ADJ
easat-10280	75	34	as	as	ADP
easat-10280	75	35	live	live	ADJ
easat-10280	75	36	commerce	commerce	NOUN
easat-10280	75	37	.	.	PUNCT
easat-10280	76	1	it	it	PRON
easat-10280	76	2	includes	include	VERB
easat-10280	76	3	emotional	emotional	ADJ
easat-10280	76	4	and	and	CCONJ
easat-10280	76	5	informational	informational	ADJ
easat-10280	76	6	exchanges	exchange	NOUN
easat-10280	76	7	that	that	PRON
easat-10280	76	8	influence	influence	VERB
easat-10280	76	9	decision	decision	NOUN
easat-10280	76	10	-	-	PUNCT
easat-10280	76	11	making	making	NOUN
easat-10280	76	12	.	.	PUNCT
easat-10280	77	1	this	this	PRON
easat-10280	77	2	involves	involve	VERB
easat-10280	77	3	the	the	DET
easat-10280	77	4	expression	expression	NOUN
easat-10280	77	5	and	and	CCONJ
easat-10280	77	6	exchange	exchange	NOUN
easat-10280	77	7	of	of	ADP
easat-10280	77	8	feelings	feeling	NOUN
easat-10280	77	9	,	,	PUNCT
easat-10280	77	10	empathy	empathy	NOUN
easat-10280	77	11	,	,	PUNCT
easat-10280	77	12	and	and	CCONJ
easat-10280	77	13	affective	affective	ADJ
easat-10280	77	14	responses	response	NOUN
easat-10280	77	15	between	between	ADP
easat-10280	77	16	users	user	NOUN
easat-10280	77	17	and	and	CCONJ
easat-10280	77	18	streamers	streamer	NOUN
easat-10280	77	19	or	or	CCONJ
easat-10280	77	20	among	among	ADP
easat-10280	77	21	viewers	viewer	NOUN
easat-10280	77	22	during	during	ADP
easat-10280	77	23	a	a	DET
easat-10280	77	24	live	live	ADJ
easat-10280	77	25	session	session	NOUN
easat-10280	77	26	.	.	PUNCT
easat-10280	78	1	emotional	emotional	ADJ
easat-10280	78	2	interactions	interaction	NOUN
easat-10280	78	3	foster	foster	PROPN
easat-10280	78	4	trust	trust	NOUN
easat-10280	78	5	,	,	PUNCT
easat-10280	78	6	enjoyment	enjoyment	NOUN
easat-10280	78	7	,	,	PUNCT
easat-10280	78	8	and	and	CCONJ
easat-10280	78	9	perceived	perceive	VERB
easat-10280	78	10	intimacy	intimacy	NOUN
easat-10280	78	11	,	,	PUNCT
easat-10280	78	12	which	which	PRON
easat-10280	78	13	can	can	AUX
easat-10280	78	14	drive	drive	VERB
easat-10280	78	15	purchase	purchase	NOUN
easat-10280	78	16	decisions	decision	NOUN
easat-10280	78	17	[	[	X
easat-10280	78	18	17	17	NUM
easat-10280	78	19	]	]	PUNCT
easat-10280	78	20	.	.	PUNCT
easat-10280	79	1	online	online	ADJ
easat-10280	79	2	emotional	emotional	ADJ
easat-10280	79	3	interaction	interaction	NOUN
easat-10280	79	4	refers	refer	VERB
easat-10280	79	5	to	to	ADP
easat-10280	79	6	the	the	DET
easat-10280	79	7	affective	affective	ADJ
easat-10280	79	8	exchange	exchange	NOUN
easat-10280	79	9	between	between	ADP
easat-10280	79	10	users	user	NOUN
easat-10280	79	11	during	during	ADP
easat-10280	79	12	digital	digital	ADJ
easat-10280	79	13	communication	communication	NOUN
easat-10280	79	14	,	,	PUNCT
easat-10280	79	15	characterized	characterize	VERB
easat-10280	79	16	by	by	ADP
easat-10280	79	17	expressions	expression	NOUN
easat-10280	79	18	of	of	ADP
easat-10280	79	19	feelings	feeling	NOUN
easat-10280	79	20	,	,	PUNCT
easat-10280	79	21	empathy	empathy	NOUN
easat-10280	79	22	,	,	PUNCT
easat-10280	79	23	and	and	CCONJ
easat-10280	79	24	emotional	emotional	ADJ
easat-10280	79	25	support	support	NOUN
easat-10280	79	26	[	[	X
easat-10280	79	27	25	25	NUM
easat-10280	79	28	,	,	PUNCT
easat-10280	79	29	26	26	NUM
easat-10280	79	30	]	]	PUNCT
easat-10280	79	31	.	.	PUNCT
easat-10280	80	1	it	it	PRON
easat-10280	80	2	reflects	reflect	VERB
easat-10280	80	3	the	the	DET
easat-10280	80	4	social	social	ADJ
easat-10280	80	5	presence	presence	NOUN
easat-10280	80	6	theory	theory	NOUN
easat-10280	80	7	,	,	PUNCT
easat-10280	80	8	which	which	PRON
easat-10280	80	9	emphasizes	emphasize	VERB
easat-10280	80	10	the	the	DET
easat-10280	80	11	importance	importance	NOUN
easat-10280	80	12	of	of	ADP
easat-10280	80	13	emotional	emotional	ADJ
easat-10280	80	14	cues	cue	NOUN
easat-10280	80	15	in	in	ADP
easat-10280	80	16	building	build	VERB
easat-10280	80	17	interpersonal	interpersonal	ADJ
easat-10280	80	18	connections	connection	NOUN
easat-10280	80	19	in	in	ADP
easat-10280	80	20	online	online	ADJ
easat-10280	80	21	environments	environment	NOUN
easat-10280	81	1	[	[	X
easat-10280	81	2	18	18	NUM
easat-10280	81	3	]	]	PUNCT
easat-10280	81	4	.	.	PUNCT
easat-10280	82	1	1957	1957	NUM
easat-10280	82	2	edelweiss	edelweiss	PROPN
easat-10280	82	3	applied	apply	VERB
easat-10280	82	4	science	science	NOUN
easat-10280	82	5	and	and	CCONJ
easat-10280	82	6	technology	technology	NOUN
easat-10280	82	7	issn	issn	PROPN
easat-10280	82	8	:	:	PUNCT
easat-10280	82	9	2576	2576	NUM
easat-10280	82	10	-	-	SYM
easat-10280	82	11	8484	8484	NUM
easat-10280	82	12	vol	vol	NOUN
easat-10280	82	13	.	.	PROPN
easat-10280	83	1	9	9	NUM
easat-10280	83	2	,	,	PUNCT
easat-10280	83	3	no	no	INTJ
easat-10280	83	4	.	.	NOUN
easat-10280	83	5	9	9	NUM
easat-10280	83	6	:	:	SYM
easat-10280	83	7	1954	1954	NUM
easat-10280	83	8	-	-	SYM
easat-10280	83	9	1967	1967	NUM
easat-10280	83	10	,	,	PUNCT
easat-10280	83	11	2025	2025	NUM
easat-10280	83	12	doi	doi	NOUN
easat-10280	83	13	:	:	PUNCT
easat-10280	83	14	10.55214/2576	10.55214/2576	NUM
easat-10280	83	15	-	-	NUM
easat-10280	83	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	83	17	©	©	PROPN
easat-10280	83	18	2025	2025	NUM
easat-10280	83	19	by	by	ADP
easat-10280	83	20	the	the	DET
easat-10280	83	21	authors	author	NOUN
easat-10280	83	22	;	;	PUNCT
easat-10280	83	23	licensee	licensee	PROPN
easat-10280	83	24	learning	learning	NOUN
easat-10280	83	25	gate	gate	VERB
easat-10280	83	26	online	online	ADJ
easat-10280	83	27	emotional	emotional	ADJ
easat-10280	83	28	interaction	interaction	NOUN
easat-10280	83	29	during	during	ADP
easat-10280	83	30	live	live	ADJ
easat-10280	83	31	commerce	commerce	NOUN
easat-10280	83	32	enhances	enhance	VERB
easat-10280	83	33	consumers	consumer	NOUN
easat-10280	83	34	'	'	PART
easat-10280	83	35	sense	sense	NOUN
easat-10280	83	36	of	of	ADP
easat-10280	83	37	belonging	belong	VERB
easat-10280	83	38	and	and	CCONJ
easat-10280	83	39	emotional	emotional	ADJ
easat-10280	83	40	attachment	attachment	NOUN
easat-10280	83	41	to	to	ADP
easat-10280	83	42	the	the	DET
easat-10280	83	43	community	community	NOUN
easat-10280	83	44	,	,	PUNCT
easat-10280	83	45	which	which	PRON
easat-10280	83	46	encourages	encourage	VERB
easat-10280	83	47	sharing	share	VERB
easat-10280	83	48	experiences	experience	NOUN
easat-10280	83	49	zhou	zhou	PROPN
easat-10280	83	50	,	,	PUNCT
easat-10280	83	51	et	et	PROPN
easat-10280	83	52	al	al	PROPN
easat-10280	83	53	.	.	PUNCT
easat-10280	84	1	[	[	X
easat-10280	84	2	9	9	NUM
easat-10280	84	3	]	]	PUNCT
easat-10280	84	4	.	.	PUNCT
easat-10280	85	1	kim	kim	PROPN
easat-10280	85	2	and	and	CCONJ
easat-10280	85	3	johnson	johnson	PROPN
easat-10280	86	1	[	[	X
easat-10280	86	2	8	8	NUM
easat-10280	86	3	]	]	PUNCT
easat-10280	86	4	found	find	VERB
easat-10280	86	5	that	that	SCONJ
easat-10280	86	6	emotional	emotional	ADJ
easat-10280	86	7	engagement	engagement	NOUN
easat-10280	86	8	in	in	ADP
easat-10280	86	9	live	live	ADJ
easat-10280	86	10	streaming	streaming	NOUN
easat-10280	86	11	positively	positively	ADV
easat-10280	86	12	affects	affect	VERB
easat-10280	86	13	consumers	consumer	NOUN
easat-10280	86	14	'	'	PART
easat-10280	86	15	willingness	willingness	NOUN
easat-10280	86	16	to	to	PART
easat-10280	86	17	share	share	VERB
easat-10280	86	18	product	product	NOUN
easat-10280	86	19	-	-	PUNCT
easat-10280	86	20	related	relate	VERB
easat-10280	86	21	content	content	NOUN
easat-10280	86	22	.	.	PUNCT
easat-10280	87	1	likewise	likewise	ADV
easat-10280	87	2	,	,	PUNCT
easat-10280	87	3	liu	liu	PROPN
easat-10280	87	4	,	,	PUNCT
easat-10280	87	5	et	et	PROPN
easat-10280	87	6	al	al	PROPN
easat-10280	87	7	.	.	PUNCT
easat-10280	88	1	[	[	X
easat-10280	88	2	27	27	NUM
easat-10280	88	3	]	]	PUNCT
easat-10280	88	4	demonstrated	demonstrate	VERB
easat-10280	88	5	that	that	SCONJ
easat-10280	88	6	emotional	emotional	ADJ
easat-10280	88	7	interaction	interaction	NOUN
easat-10280	88	8	strengthens	strengthen	VERB
easat-10280	88	9	consumers	consumer	NOUN
easat-10280	88	10	’	’	PART
easat-10280	88	11	social	social	ADJ
easat-10280	88	12	identity	identity	NOUN
easat-10280	88	13	,	,	PUNCT
easat-10280	88	14	thereby	thereby	ADV
easat-10280	88	15	promoting	promote	VERB
easat-10280	88	16	active	active	ADJ
easat-10280	88	17	content	content	NOUN
easat-10280	88	18	sharing	sharing	NOUN
easat-10280	88	19	.	.	PUNCT
easat-10280	89	1	wang	wang	PROPN
easat-10280	89	2	and	and	CCONJ
easat-10280	89	3	zhang	zhang	PROPN
easat-10280	90	1	[	[	X
easat-10280	90	2	5	5	NUM
easat-10280	90	3	]	]	PUNCT
easat-10280	90	4	confirmed	confirm	VERB
easat-10280	90	5	that	that	SCONJ
easat-10280	90	6	emotional	emotional	ADJ
easat-10280	90	7	cues	cue	NOUN
easat-10280	90	8	in	in	ADP
easat-10280	90	9	live	live	ADJ
easat-10280	90	10	commerce	commerce	NOUN
easat-10280	90	11	reduce	reduce	VERB
easat-10280	90	12	social	social	ADJ
easat-10280	90	13	distance	distance	NOUN
easat-10280	90	14	,	,	PUNCT
easat-10280	90	15	facilitating	facilitate	VERB
easat-10280	90	16	sharing	sharing	NOUN
easat-10280	90	17	behaviors	behavior	NOUN
easat-10280	90	18	.	.	PUNCT
easat-10280	91	1	finally	finally	ADV
easat-10280	91	2	,	,	PUNCT
easat-10280	91	3	huang	huang	PROPN
easat-10280	91	4	and	and	CCONJ
easat-10280	91	5	benyoucef	benyoucef	PROPN
easat-10280	92	1	[	[	X
easat-10280	92	2	28	28	NUM
easat-10280	92	3	]	]	PUNCT
easat-10280	92	4	highlighted	highlight	VERB
easat-10280	92	5	that	that	SCONJ
easat-10280	92	6	emotional	emotional	ADJ
easat-10280	92	7	resonance	resonance	NOUN
easat-10280	92	8	in	in	ADP
easat-10280	92	9	online	online	ADJ
easat-10280	92	10	shopping	shopping	NOUN
easat-10280	92	11	environments	environment	NOUN
easat-10280	92	12	increases	increase	VERB
easat-10280	92	13	customer	customer	NOUN
easat-10280	92	14	advocacy	advocacy	NOUN
easat-10280	92	15	and	and	CCONJ
easat-10280	92	16	experience	experience	NOUN
easat-10280	92	17	sharing	sharing	NOUN
easat-10280	92	18	.	.	PUNCT
easat-10280	93	1	h1	h1	PROPN
easat-10280	93	2	:	:	PUNCT
easat-10280	93	3	online	online	ADJ
easat-10280	93	4	emotional	emotional	ADJ
easat-10280	93	5	interaction	interaction	NOUN
easat-10280	93	6	positively	positively	ADV
easat-10280	93	7	influences	influence	VERB
easat-10280	93	8	sharing	sharing	NOUN
easat-10280	93	9	experience	experience	NOUN
easat-10280	93	10	.	.	PUNCT
easat-10280	94	1	2.2	2.2	NUM
easat-10280	94	2	.	.	PUNCT
easat-10280	95	1	a	a	DET
easat-10280	95	2	relationship	relationship	NOUN
easat-10280	95	3	between	between	ADP
easat-10280	95	4	online	online	ADJ
easat-10280	95	5	information	information	NOUN
easat-10280	95	6	interaction	interaction	NOUN
easat-10280	95	7	and	and	CCONJ
easat-10280	95	8	sharing	sharing	NOUN
easat-10280	95	9	experience	experience	NOUN
easat-10280	95	10	online	online	ADJ
easat-10280	95	11	information	information	NOUN
easat-10280	95	12	interaction	interaction	NOUN
easat-10280	95	13	refers	refer	VERB
easat-10280	95	14	to	to	ADP
easat-10280	95	15	the	the	DET
easat-10280	95	16	exchange	exchange	NOUN
easat-10280	95	17	of	of	ADP
easat-10280	95	18	product	product	NOUN
easat-10280	95	19	-	-	PUNCT
easat-10280	95	20	related	relate	VERB
easat-10280	95	21	information	information	NOUN
easat-10280	95	22	,	,	PUNCT
easat-10280	95	23	such	such	ADJ
easat-10280	95	24	as	as	ADP
easat-10280	95	25	descriptions	description	NOUN
easat-10280	95	26	,	,	PUNCT
easat-10280	95	27	reviews	review	NOUN
easat-10280	95	28	,	,	PUNCT
easat-10280	95	29	and	and	CCONJ
easat-10280	95	30	questions	question	NOUN
easat-10280	95	31	during	during	ADP
easat-10280	95	32	live	live	ADJ
easat-10280	95	33	streaming	streaming	NOUN
easat-10280	95	34	.	.	PUNCT
easat-10280	96	1	it	it	PRON
easat-10280	96	2	plays	play	VERB
easat-10280	96	3	a	a	DET
easat-10280	96	4	critical	critical	ADJ
easat-10280	96	5	role	role	NOUN
easat-10280	96	6	in	in	ADP
easat-10280	96	7	reducing	reduce	VERB
easat-10280	96	8	uncertainty	uncertainty	NOUN
easat-10280	96	9	and	and	CCONJ
easat-10280	96	10	enhancing	enhance	VERB
easat-10280	96	11	consumer	consumer	NOUN
easat-10280	96	12	knowledge	knowledge	NOUN
easat-10280	96	13	[	[	X
easat-10280	96	14	19	19	NUM
easat-10280	96	15	]	]	PUNCT
easat-10280	96	16	.	.	PUNCT
easat-10280	97	1	online	online	ADJ
easat-10280	97	2	information	information	NOUN
easat-10280	97	3	interaction	interaction	NOUN
easat-10280	97	4	involves	involve	VERB
easat-10280	97	5	the	the	DET
easat-10280	97	6	exchange	exchange	NOUN
easat-10280	97	7	and	and	CCONJ
easat-10280	97	8	processing	processing	NOUN
easat-10280	97	9	of	of	ADP
easat-10280	97	10	factual	factual	ADJ
easat-10280	97	11	product	product	NOUN
easat-10280	97	12	information	information	NOUN
easat-10280	97	13	,	,	PUNCT
easat-10280	97	14	advice	advice	NOUN
easat-10280	97	15	,	,	PUNCT
easat-10280	97	16	and	and	CCONJ
easat-10280	97	17	recommendations	recommendation	NOUN
easat-10280	97	18	in	in	ADP
easat-10280	97	19	digital	digital	ADJ
easat-10280	97	20	communication	communication	NOUN
easat-10280	97	21	[	[	X
easat-10280	97	22	29	29	NUM
easat-10280	97	23	]	]	PUNCT
easat-10280	97	24	.	.	PUNCT
easat-10280	98	1	grounded	ground	VERB
easat-10280	98	2	in	in	ADP
easat-10280	98	3	the	the	DET
easat-10280	98	4	elaboration	elaboration	NOUN
easat-10280	98	5	likelihood	likelihood	NOUN
easat-10280	98	6	model	model	NOUN
easat-10280	98	7	[	[	X
easat-10280	98	8	20	20	NUM
easat-10280	98	9	]	]	PUNCT
easat-10280	98	10	,	,	PUNCT
easat-10280	98	11	consumers	consumer	NOUN
easat-10280	98	12	who	who	PRON
easat-10280	98	13	engage	engage	VERB
easat-10280	98	14	in	in	ADP
easat-10280	98	15	informational	informational	ADJ
easat-10280	98	16	interaction	interaction	NOUN
easat-10280	98	17	tend	tend	VERB
easat-10280	98	18	to	to	PART
easat-10280	98	19	process	process	VERB
easat-10280	98	20	content	content	NOUN
easat-10280	98	21	through	through	ADP
easat-10280	98	22	the	the	DET
easat-10280	98	23	central	central	ADJ
easat-10280	98	24	route	route	NOUN
easat-10280	98	25	,	,	PUNCT
easat-10280	98	26	leading	lead	VERB
easat-10280	98	27	to	to	ADP
easat-10280	98	28	stronger	strong	ADJ
easat-10280	98	29	attitudes	attitude	NOUN
easat-10280	98	30	and	and	CCONJ
easat-10280	98	31	behaviors	behavior	NOUN
easat-10280	98	32	such	such	ADJ
easat-10280	98	33	as	as	ADP
easat-10280	98	34	sharing	sharing	NOUN
easat-10280	98	35	.	.	PUNCT
easat-10280	99	1	studies	study	NOUN
easat-10280	99	2	show	show	VERB
easat-10280	99	3	that	that	SCONJ
easat-10280	99	4	consumers	consumer	NOUN
easat-10280	99	5	engaged	engage	VERB
easat-10280	99	6	in	in	ADP
easat-10280	99	7	informational	informational	ADJ
easat-10280	99	8	interaction	interaction	NOUN
easat-10280	99	9	are	be	AUX
easat-10280	99	10	more	more	ADV
easat-10280	99	11	likely	likely	ADJ
easat-10280	99	12	to	to	PART
easat-10280	99	13	share	share	VERB
easat-10280	99	14	experiences	experience	NOUN
easat-10280	99	15	because	because	SCONJ
easat-10280	99	16	they	they	PRON
easat-10280	99	17	perceive	perceive	VERB
easat-10280	99	18	the	the	DET
easat-10280	99	19	shared	share	VERB
easat-10280	99	20	information	information	NOUN
easat-10280	99	21	as	as	ADP
easat-10280	99	22	valuable	valuable	ADJ
easat-10280	99	23	and	and	CCONJ
easat-10280	99	24	credible	credible	ADJ
easat-10280	99	25	li	li	PROPN
easat-10280	99	26	,	,	PUNCT
easat-10280	99	27	et	et	PROPN
easat-10280	99	28	al	al	PROPN
easat-10280	99	29	.	.	PUNCT
easat-10280	100	1	[	[	X
easat-10280	100	2	4	4	NUM
easat-10280	100	3	]	]	PUNCT
easat-10280	100	4	.	.	PUNCT
easat-10280	101	1	zhou	zhou	PROPN
easat-10280	101	2	,	,	PUNCT
easat-10280	101	3	et	et	PROPN
easat-10280	101	4	al	al	PROPN
easat-10280	101	5	.	.	PUNCT
easat-10280	102	1	[	[	X
easat-10280	102	2	9	9	NUM
easat-10280	102	3	]	]	PUNCT
easat-10280	102	4	found	find	VERB
easat-10280	102	5	that	that	SCONJ
easat-10280	102	6	informational	informational	ADJ
easat-10280	102	7	interaction	interaction	NOUN
easat-10280	102	8	positively	positively	ADV
easat-10280	102	9	impacts	impact	VERB
easat-10280	102	10	knowledge	knowledge	NOUN
easat-10280	102	11	sharing	sharing	NOUN
easat-10280	102	12	and	and	CCONJ
easat-10280	102	13	experience	experience	NOUN
easat-10280	102	14	communication	communication	NOUN
easat-10280	102	15	.	.	PUNCT
easat-10280	103	1	kaur	kaur	PROPN
easat-10280	103	2	and	and	CCONJ
easat-10280	103	3	singh	singh	PROPN
easat-10280	104	1	[	[	X
easat-10280	104	2	11	11	NUM
easat-10280	104	3	]	]	PUNCT
easat-10280	104	4	demonstrated	demonstrate	VERB
easat-10280	104	5	that	that	SCONJ
easat-10280	104	6	information	information	NOUN
easat-10280	104	7	exchange	exchange	NOUN
easat-10280	104	8	promotes	promote	VERB
easat-10280	104	9	consumers	consumer	NOUN
easat-10280	104	10	'	'	PART
easat-10280	104	11	perceived	perceive	VERB
easat-10280	104	12	usefulness	usefulness	NOUN
easat-10280	104	13	and	and	CCONJ
easat-10280	104	14	encourages	encourage	VERB
easat-10280	104	15	experience	experience	NOUN
easat-10280	104	16	sharing	sharing	NOUN
easat-10280	104	17	.	.	PUNCT
easat-10280	105	1	kim	kim	PROPN
easat-10280	105	2	and	and	CCONJ
easat-10280	105	3	johnson	johnson	PROPN
easat-10280	106	1	[	[	X
easat-10280	106	2	8	8	NUM
easat-10280	106	3	]	]	PUNCT
easat-10280	106	4	also	also	ADV
easat-10280	106	5	noted	note	VERB
easat-10280	106	6	that	that	SCONJ
easat-10280	106	7	informational	informational	ADJ
easat-10280	106	8	content	content	NOUN
easat-10280	106	9	increases	increase	VERB
easat-10280	106	10	trust	trust	NOUN
easat-10280	106	11	,	,	PUNCT
easat-10280	106	12	which	which	PRON
easat-10280	106	13	mediates	mediate	VERB
easat-10280	106	14	sharing	share	VERB
easat-10280	106	15	intention	intention	NOUN
easat-10280	106	16	.	.	PUNCT
easat-10280	107	1	lastly	lastly	ADV
easat-10280	107	2	,	,	PUNCT
easat-10280	107	3	chen	chen	PROPN
easat-10280	107	4	and	and	CCONJ
easat-10280	107	5	shen	shen	PROPN
easat-10280	108	1	[	[	X
easat-10280	108	2	30	30	NUM
easat-10280	108	3	]	]	PUNCT
easat-10280	108	4	emphasized	emphasize	VERB
easat-10280	108	5	that	that	SCONJ
easat-10280	108	6	information	information	NOUN
easat-10280	108	7	interaction	interaction	NOUN
easat-10280	108	8	contributes	contribute	VERB
easat-10280	108	9	to	to	ADP
easat-10280	108	10	community	community	NOUN
easat-10280	108	11	knowledge	knowledge	NOUN
easat-10280	108	12	building	building	NOUN
easat-10280	108	13	,	,	PUNCT
easat-10280	108	14	driving	drive	VERB
easat-10280	108	15	sharing	sharing	NOUN
easat-10280	108	16	activities	activity	NOUN
easat-10280	108	17	.	.	PUNCT
easat-10280	109	1	h2	h2	NOUN
easat-10280	109	2	:	:	PUNCT
easat-10280	109	3	online	online	ADJ
easat-10280	109	4	information	information	NOUN
easat-10280	109	5	interaction	interaction	NOUN
easat-10280	109	6	positively	positively	ADV
easat-10280	109	7	influences	influence	VERB
easat-10280	109	8	sharing	sharing	NOUN
easat-10280	109	9	experience	experience	NOUN
easat-10280	109	10	.	.	PUNCT
easat-10280	110	1	2.3	2.3	NUM
easat-10280	110	2	.	.	PUNCT
easat-10280	111	1	the	the	DET
easat-10280	111	2	impact	impact	NOUN
easat-10280	111	3	of	of	ADP
easat-10280	111	4	sharing	share	VERB
easat-10280	111	5	experience	experience	NOUN
easat-10280	111	6	on	on	ADP
easat-10280	111	7	impulsive	impulsive	ADJ
easat-10280	111	8	purchase	purchase	NOUN
easat-10280	111	9	in	in	ADP
easat-10280	111	10	live	live	ADJ
easat-10280	111	11	streaming	streaming	NOUN
easat-10280	111	12	commerce	commerce	NOUN
easat-10280	111	13	sharing	sharing	NOUN
easat-10280	111	14	experience	experience	NOUN
easat-10280	111	15	in	in	ADP
easat-10280	111	16	live	live	ADJ
easat-10280	111	17	commerce	commerce	NOUN
easat-10280	111	18	encompasses	encompass	VERB
easat-10280	111	19	consumers	consumer	NOUN
easat-10280	111	20	'	'	PART
easat-10280	111	21	voluntary	voluntary	ADJ
easat-10280	111	22	dissemination	dissemination	NOUN
easat-10280	111	23	of	of	ADP
easat-10280	111	24	their	their	PRON
easat-10280	111	25	usage	usage	NOUN
easat-10280	111	26	experiences	experience	NOUN
easat-10280	111	27	,	,	PUNCT
easat-10280	111	28	emotions	emotion	NOUN
easat-10280	111	29	,	,	PUNCT
easat-10280	111	30	and	and	CCONJ
easat-10280	111	31	opinions	opinion	NOUN
easat-10280	111	32	about	about	ADP
easat-10280	111	33	products	product	NOUN
easat-10280	111	34	or	or	CCONJ
easat-10280	111	35	brands	brand	NOUN
easat-10280	111	36	,	,	PUNCT
easat-10280	111	37	often	often	ADV
easat-10280	111	38	in	in	ADP
easat-10280	111	39	real	real	ADJ
easat-10280	111	40	-	-	PUNCT
easat-10280	111	41	time	time	NOUN
easat-10280	111	42	or	or	CCONJ
easat-10280	111	43	post	post	ADJ
easat-10280	111	44	-	-	ADJ
easat-10280	111	45	stream	stream	ADJ
easat-10280	111	46	reviews	review	NOUN
easat-10280	111	47	.	.	PUNCT
easat-10280	112	1	this	this	DET
easat-10280	112	2	behavior	behavior	NOUN
easat-10280	112	3	contributes	contribute	VERB
easat-10280	112	4	to	to	ADP
easat-10280	112	5	social	social	ADJ
easat-10280	112	6	proof	proof	NOUN
easat-10280	112	7	and	and	CCONJ
easat-10280	112	8	influences	influence	VERB
easat-10280	112	9	others	other	NOUN
easat-10280	112	10	'	'	PART
easat-10280	112	11	purchasing	purchasing	NOUN
easat-10280	112	12	decisions	decision	NOUN
easat-10280	112	13	[	[	X
easat-10280	112	14	21	21	NUM
easat-10280	112	15	]	]	PUNCT
easat-10280	112	16	.	.	PUNCT
easat-10280	113	1	sharing	share	VERB
easat-10280	113	2	experience	experience	NOUN
easat-10280	113	3	is	be	AUX
easat-10280	113	4	the	the	DET
easat-10280	113	5	voluntary	voluntary	ADJ
easat-10280	113	6	act	act	NOUN
easat-10280	113	7	of	of	ADP
easat-10280	113	8	communicating	communicate	VERB
easat-10280	113	9	personal	personal	ADJ
easat-10280	113	10	consumption	consumption	NOUN
easat-10280	113	11	experiences	experience	NOUN
easat-10280	113	12	with	with	ADP
easat-10280	113	13	others	other	NOUN
easat-10280	113	14	,	,	PUNCT
easat-10280	113	15	which	which	PRON
easat-10280	113	16	aligns	align	VERB
easat-10280	113	17	with	with	ADP
easat-10280	113	18	social	social	ADJ
easat-10280	113	19	exchange	exchange	NOUN
easat-10280	113	20	theory	theory	NOUN
easat-10280	113	21	[	[	X
easat-10280	113	22	12	12	NUM
easat-10280	113	23	]	]	PUNCT
easat-10280	113	24	emphasizing	emphasize	VERB
easat-10280	113	25	reciprocal	reciprocal	ADJ
easat-10280	113	26	relationships	relationship	NOUN
easat-10280	113	27	in	in	ADP
easat-10280	113	28	social	social	ADJ
easat-10280	113	29	interactions	interaction	NOUN
easat-10280	113	30	.	.	PUNCT
easat-10280	114	1	impulsive	impulsive	ADJ
easat-10280	114	2	purchase	purchase	NOUN
easat-10280	114	3	is	be	AUX
easat-10280	114	4	defined	define	VERB
easat-10280	114	5	as	as	ADP
easat-10280	114	6	a	a	DET
easat-10280	114	7	spontaneous	spontaneous	ADJ
easat-10280	114	8	,	,	PUNCT
easat-10280	114	9	unplanned	unplanned	ADJ
easat-10280	114	10	buying	buying	NOUN
easat-10280	114	11	behavior	behavior	NOUN
easat-10280	114	12	triggered	trigger	VERB
easat-10280	114	13	by	by	ADP
easat-10280	114	14	internal	internal	ADJ
easat-10280	114	15	and	and	CCONJ
easat-10280	114	16	external	external	ADJ
easat-10280	114	17	stimuli	stimulus	NOUN
easat-10280	114	18	[	[	X
easat-10280	114	19	31	31	NUM
easat-10280	114	20	]	]	PUNCT
easat-10280	114	21	.	.	PUNCT
easat-10280	115	1	research	research	NOUN
easat-10280	115	2	indicates	indicate	VERB
easat-10280	115	3	that	that	SCONJ
easat-10280	115	4	sharing	sharing	NOUN
easat-10280	115	5	experience	experience	NOUN
easat-10280	115	6	generates	generate	VERB
easat-10280	115	7	social	social	ADJ
easat-10280	115	8	proof	proof	NOUN
easat-10280	115	9	and	and	CCONJ
easat-10280	115	10	normative	normative	ADJ
easat-10280	115	11	influence	influence	NOUN
easat-10280	115	12	that	that	PRON
easat-10280	115	13	stimulate	stimulate	VERB
easat-10280	115	14	impulsive	impulsive	ADJ
easat-10280	115	15	buying	buying	NOUN
easat-10280	115	16	verhagen	verhagen	NOUN
easat-10280	115	17	and	and	CCONJ
easat-10280	115	18	van	van	PROPN
easat-10280	115	19	dolen	dolen	PROPN
easat-10280	116	1	[	[	X
easat-10280	116	2	32	32	NUM
easat-10280	116	3	]	]	PUNCT
easat-10280	116	4	.	.	PUNCT
easat-10280	117	1	li	li	PROPN
easat-10280	117	2	,	,	PUNCT
easat-10280	117	3	et	et	PROPN
easat-10280	117	4	al	al	PROPN
easat-10280	117	5	.	.	PUNCT
easat-10280	118	1	[	[	X
easat-10280	118	2	4	4	X
easat-10280	118	3	]	]	PUNCT
easat-10280	118	4	found	find	VERB
easat-10280	118	5	that	that	SCONJ
easat-10280	118	6	consumers	consumer	NOUN
easat-10280	118	7	who	who	PRON
easat-10280	118	8	share	share	VERB
easat-10280	118	9	experiences	experience	NOUN
easat-10280	118	10	tend	tend	VERB
easat-10280	118	11	to	to	PART
easat-10280	118	12	reinforce	reinforce	VERB
easat-10280	118	13	their	their	PRON
easat-10280	118	14	purchase	purchase	NOUN
easat-10280	118	15	decisions	decision	NOUN
easat-10280	118	16	,	,	PUNCT
easat-10280	118	17	leading	lead	VERB
easat-10280	118	18	to	to	ADP
easat-10280	118	19	further	further	ADJ
easat-10280	118	20	impulsive	impulsive	ADJ
easat-10280	118	21	purchases	purchase	NOUN
easat-10280	118	22	.	.	PUNCT
easat-10280	119	1	similarly	similarly	ADV
easat-10280	119	2	,	,	PUNCT
easat-10280	119	3	huang	huang	PROPN
easat-10280	119	4	and	and	CCONJ
easat-10280	119	5	benyoucef	benyoucef	PROPN
easat-10280	120	1	[	[	X
easat-10280	120	2	28	28	NUM
easat-10280	120	3	]	]	PUNCT
easat-10280	120	4	confirmed	confirm	VERB
easat-10280	120	5	that	that	SCONJ
easat-10280	120	6	shared	share	VERB
easat-10280	120	7	positive	positive	ADJ
easat-10280	120	8	experiences	experience	NOUN
easat-10280	120	9	enhance	enhance	VERB
easat-10280	120	10	emotional	emotional	ADJ
easat-10280	120	11	arousal	arousal	NOUN
easat-10280	120	12	,	,	PUNCT
easat-10280	120	13	promoting	promote	VERB
easat-10280	120	14	impulsivity	impulsivity	NOUN
easat-10280	120	15	.	.	PUNCT
easat-10280	121	1	zhou	zhou	PROPN
easat-10280	121	2	,	,	PUNCT
easat-10280	121	3	et	et	PROPN
easat-10280	121	4	al	al	PROPN
easat-10280	121	5	.	.	PUNCT
easat-10280	122	1	[	[	X
easat-10280	122	2	9	9	NUM
easat-10280	122	3	]	]	PUNCT
easat-10280	122	4	showed	show	VERB
easat-10280	122	5	that	that	SCONJ
easat-10280	122	6	sharing	share	VERB
easat-10280	122	7	behavior	behavior	NOUN
easat-10280	122	8	increases	increase	VERB
easat-10280	122	9	purchase	purchase	NOUN
easat-10280	122	10	urgency	urgency	NOUN
easat-10280	122	11	by	by	ADP
easat-10280	122	12	creating	create	VERB
easat-10280	122	13	social	social	ADJ
easat-10280	122	14	connection	connection	NOUN
easat-10280	122	15	and	and	CCONJ
easat-10280	122	16	pressure	pressure	NOUN
easat-10280	122	17	.	.	PUNCT
easat-10280	123	1	kim	kim	PROPN
easat-10280	123	2	and	and	CCONJ
easat-10280	123	3	johnson	johnson	PROPN
easat-10280	124	1	[	[	X
easat-10280	124	2	8	8	NUM
easat-10280	124	3	]	]	PUNCT
easat-10280	124	4	also	also	ADV
easat-10280	124	5	reported	report	VERB
easat-10280	124	6	that	that	SCONJ
easat-10280	124	7	peer	peer	NOUN
easat-10280	124	8	sharing	sharing	NOUN
easat-10280	124	9	heightens	heighten	VERB
easat-10280	124	10	impulsive	impulsive	ADJ
easat-10280	124	11	consumption	consumption	NOUN
easat-10280	124	12	through	through	ADP
easat-10280	124	13	affective	affective	ADJ
easat-10280	124	14	contagion	contagion	NOUN
easat-10280	124	15	.	.	PUNCT
easat-10280	125	1	h3	h3	NOUN
easat-10280	125	2	:	:	PUNCT
easat-10280	125	3	sharing	share	VERB
easat-10280	125	4	experience	experience	NOUN
easat-10280	125	5	positively	positively	ADV
easat-10280	125	6	influences	influence	VERB
easat-10280	125	7	impulsive	impulsive	ADJ
easat-10280	125	8	purchases	purchase	NOUN
easat-10280	125	9	.	.	PUNCT
easat-10280	126	1	2.4	2.4	NUM
easat-10280	126	2	.	.	PUNCT
easat-10280	126	3	brand	brand	NOUN
easat-10280	126	4	engagement	engagement	NOUN
easat-10280	126	5	as	as	ADP
easat-10280	126	6	a	a	DET
easat-10280	126	7	moderator	moderator	NOUN
easat-10280	126	8	between	between	ADP
easat-10280	126	9	online	online	ADJ
easat-10280	126	10	emotional	emotional	ADJ
easat-10280	126	11	interaction	interaction	NOUN
easat-10280	126	12	and	and	CCONJ
easat-10280	126	13	sharing	share	VERB
easat-10280	126	14	experience	experience	NOUN
easat-10280	126	15	brand	brand	NOUN
easat-10280	126	16	engagement	engagement	NOUN
easat-10280	126	17	is	be	AUX
easat-10280	126	18	defined	define	VERB
easat-10280	126	19	as	as	ADP
easat-10280	126	20	the	the	DET
easat-10280	126	21	degree	degree	NOUN
easat-10280	126	22	of	of	ADP
easat-10280	126	23	a	a	DET
easat-10280	126	24	consumer	consumer	NOUN
easat-10280	126	25	’s	’s	PART
easat-10280	126	26	cognitive	cognitive	ADJ
easat-10280	126	27	,	,	PUNCT
easat-10280	126	28	emotional	emotional	ADJ
easat-10280	126	29	,	,	PUNCT
easat-10280	126	30	and	and	CCONJ
easat-10280	126	31	behavioral	behavioral	ADJ
easat-10280	126	32	investment	investment	NOUN
easat-10280	126	33	in	in	ADP
easat-10280	126	34	interactions	interaction	NOUN
easat-10280	126	35	with	with	ADP
easat-10280	126	36	a	a	DET
easat-10280	126	37	brand	brand	NOUN
easat-10280	126	38	.	.	PUNCT
easat-10280	127	1	in	in	ADP
easat-10280	127	2	live	live	PROPN
easat-10280	127	3	commerce	commerce	NOUN
easat-10280	127	4	,	,	PUNCT
easat-10280	127	5	it	it	PRON
easat-10280	127	6	moderates	moderate	VERB
easat-10280	127	7	how	how	SCONJ
easat-10280	127	8	social	social	ADJ
easat-10280	127	9	interactions	interaction	NOUN
easat-10280	127	10	and	and	CCONJ
easat-10280	127	11	shared	share	VERB
easat-10280	127	12	experiences	experience	NOUN
easat-10280	127	13	influence	influence	VERB
easat-10280	127	14	impulsive	impulsive	ADJ
easat-10280	127	15	buying	buying	NOUN
easat-10280	127	16	by	by	ADP
easat-10280	127	17	strengthening	strengthen	VERB
easat-10280	127	18	the	the	DET
easat-10280	127	19	emotional	emotional	ADJ
easat-10280	127	20	connection	connection	NOUN
easat-10280	127	21	between	between	ADP
easat-10280	127	22	consumers	consumer	NOUN
easat-10280	127	23	and	and	CCONJ
easat-10280	127	24	the	the	DET
easat-10280	127	25	brand	brand	NOUN
easat-10280	127	26	[	[	X
easat-10280	127	27	24	24	NUM
easat-10280	127	28	]	]	PUNCT
easat-10280	127	29	.	.	PUNCT
easat-10280	128	1	1958	1958	NUM
easat-10280	128	2	edelweiss	edelweiss	PROPN
easat-10280	128	3	applied	apply	VERB
easat-10280	128	4	science	science	NOUN
easat-10280	128	5	and	and	CCONJ
easat-10280	128	6	technology	technology	NOUN
easat-10280	128	7	issn	issn	PROPN
easat-10280	128	8	:	:	PUNCT
easat-10280	128	9	2576	2576	NUM
easat-10280	128	10	-	-	SYM
easat-10280	128	11	8484	8484	NUM
easat-10280	128	12	vol	vol	NOUN
easat-10280	128	13	.	.	PROPN
easat-10280	129	1	9	9	NUM
easat-10280	129	2	,	,	PUNCT
easat-10280	129	3	no	no	INTJ
easat-10280	129	4	.	.	NOUN
easat-10280	129	5	9	9	NUM
easat-10280	129	6	:	:	SYM
easat-10280	129	7	1954	1954	NUM
easat-10280	129	8	-	-	SYM
easat-10280	129	9	1967	1967	NUM
easat-10280	129	10	,	,	PUNCT
easat-10280	129	11	2025	2025	NUM
easat-10280	129	12	doi	doi	NOUN
easat-10280	129	13	:	:	PUNCT
easat-10280	129	14	10.55214/2576	10.55214/2576	NUM
easat-10280	129	15	-	-	NUM
easat-10280	129	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	129	17	©	©	PROPN
easat-10280	129	18	2025	2025	NUM
easat-10280	129	19	by	by	ADP
easat-10280	129	20	the	the	DET
easat-10280	129	21	authors	author	NOUN
easat-10280	129	22	;	;	PUNCT
easat-10280	129	23	licensee	licensee	PROPN
easat-10280	129	24	learning	learning	PROPN
easat-10280	129	25	gate	gate	PROPN
easat-10280	129	26	brand	brand	PROPN
easat-10280	129	27	engagement	engagement	NOUN
easat-10280	129	28	is	be	AUX
easat-10280	129	29	the	the	DET
easat-10280	129	30	level	level	NOUN
easat-10280	129	31	of	of	ADP
easat-10280	129	32	a	a	DET
easat-10280	129	33	consumer	consumer	NOUN
easat-10280	129	34	’s	’s	PART
easat-10280	129	35	cognitive	cognitive	ADJ
easat-10280	129	36	,	,	PUNCT
easat-10280	129	37	emotional	emotional	ADJ
easat-10280	129	38	,	,	PUNCT
easat-10280	129	39	and	and	CCONJ
easat-10280	129	40	behavioral	behavioral	ADJ
easat-10280	129	41	investment	investment	NOUN
easat-10280	129	42	in	in	ADP
easat-10280	129	43	brand	brand	NOUN
easat-10280	129	44	interactions	interaction	NOUN
easat-10280	129	45	[	[	X
easat-10280	129	46	16	16	NUM
easat-10280	129	47	]	]	PUNCT
easat-10280	129	48	.	.	PUNCT
easat-10280	130	1	according	accord	VERB
easat-10280	130	2	to	to	ADP
easat-10280	130	3	relationship	relationship	NOUN
easat-10280	130	4	marketing	marketing	NOUN
easat-10280	130	5	theory	theory	NOUN
easat-10280	130	6	[	[	X
easat-10280	130	7	15	15	NUM
easat-10280	130	8	]	]	X
easat-10280	130	9	higher	high	ADJ
easat-10280	130	10	engagement	engagement	NOUN
easat-10280	130	11	strengthens	strengthen	VERB
easat-10280	130	12	consumers	consumer	NOUN
easat-10280	130	13	'	'	PART
easat-10280	130	14	responses	response	NOUN
easat-10280	130	15	to	to	ADP
easat-10280	130	16	social	social	ADJ
easat-10280	130	17	interactions	interaction	NOUN
easat-10280	130	18	,	,	PUNCT
easat-10280	130	19	fostering	foster	VERB
easat-10280	130	20	deeper	deep	ADJ
easat-10280	130	21	involvement	involvement	NOUN
easat-10280	130	22	.	.	PUNCT
easat-10280	131	1	brand	brand	NOUN
easat-10280	131	2	engagement	engagement	PROPN
easat-10280	131	3	amplifies	amplify	VERB
easat-10280	131	4	the	the	DET
easat-10280	131	5	effect	effect	NOUN
easat-10280	131	6	of	of	ADP
easat-10280	131	7	emotional	emotional	ADJ
easat-10280	131	8	interaction	interaction	NOUN
easat-10280	131	9	on	on	ADP
easat-10280	131	10	sharing	share	VERB
easat-10280	131	11	by	by	ADP
easat-10280	131	12	increasing	increase	VERB
easat-10280	131	13	emotional	emotional	ADJ
easat-10280	131	14	attachment	attachment	NOUN
easat-10280	131	15	and	and	CCONJ
easat-10280	131	16	loyalty	loyalty	NOUN
easat-10280	131	17	zhou	zhou	PROPN
easat-10280	131	18	,	,	PUNCT
easat-10280	131	19	et	et	PROPN
easat-10280	131	20	al	al	PROPN
easat-10280	131	21	.	.	PUNCT
easat-10280	132	1	[	[	X
easat-10280	132	2	9	9	NUM
easat-10280	132	3	]	]	PUNCT
easat-10280	132	4	.	.	PUNCT
easat-10280	133	1	kaur	kaur	PROPN
easat-10280	133	2	and	and	CCONJ
easat-10280	133	3	singh	singh	PROPN
easat-10280	134	1	[	[	X
easat-10280	134	2	11	11	NUM
easat-10280	134	3	]	]	PUNCT
easat-10280	134	4	found	find	VERB
easat-10280	134	5	that	that	SCONJ
easat-10280	134	6	highly	highly	ADV
easat-10280	134	7	engaged	engaged	ADJ
easat-10280	134	8	consumers	consumer	NOUN
easat-10280	134	9	are	be	AUX
easat-10280	134	10	more	more	ADV
easat-10280	134	11	receptive	receptive	ADJ
easat-10280	134	12	to	to	ADP
easat-10280	134	13	emotional	emotional	ADJ
easat-10280	134	14	cues	cue	NOUN
easat-10280	134	15	,	,	PUNCT
easat-10280	134	16	resulting	result	VERB
easat-10280	134	17	in	in	ADP
easat-10280	134	18	increased	increase	VERB
easat-10280	134	19	sharing	sharing	NOUN
easat-10280	134	20	.	.	PUNCT
easat-10280	135	1	brodie	brodie	PROPN
easat-10280	135	2	,	,	PUNCT
easat-10280	135	3	et	et	PROPN
easat-10280	135	4	al	al	PROPN
easat-10280	135	5	.	.	PUNCT
easat-10280	136	1	[	[	X
easat-10280	136	2	16	16	NUM
easat-10280	136	3	]	]	PUNCT
easat-10280	136	4	noted	note	VERB
easat-10280	136	5	that	that	SCONJ
easat-10280	136	6	engagement	engagement	NOUN
easat-10280	136	7	heightens	heighten	VERB
easat-10280	136	8	sensitivity	sensitivity	NOUN
easat-10280	136	9	to	to	ADP
easat-10280	136	10	affective	affective	ADJ
easat-10280	136	11	interactions	interaction	NOUN
easat-10280	136	12	.	.	PUNCT
easat-10280	137	1	wang	wang	PROPN
easat-10280	137	2	and	and	CCONJ
easat-10280	137	3	zhang	zhang	PROPN
easat-10280	138	1	[	[	X
easat-10280	138	2	5	5	NUM
easat-10280	138	3	]	]	PUNCT
easat-10280	138	4	emphasized	emphasize	VERB
easat-10280	138	5	that	that	SCONJ
easat-10280	138	6	brand	brand	NOUN
easat-10280	138	7	-	-	PUNCT
easat-10280	138	8	engaged	engage	VERB
easat-10280	138	9	consumers	consumer	NOUN
easat-10280	138	10	are	be	AUX
easat-10280	138	11	motivated	motivated	ADJ
easat-10280	138	12	to	to	PART
easat-10280	138	13	share	share	VERB
easat-10280	138	14	experiences	experience	NOUN
easat-10280	138	15	to	to	PART
easat-10280	138	16	reinforce	reinforce	VERB
easat-10280	138	17	identity	identity	NOUN
easat-10280	138	18	.	.	PUNCT
easat-10280	139	1	kim	kim	PROPN
easat-10280	139	2	and	and	CCONJ
easat-10280	139	3	johnson	johnson	PROPN
easat-10280	140	1	[	[	X
easat-10280	140	2	8	8	NUM
easat-10280	140	3	]	]	PUNCT
easat-10280	140	4	also	also	ADV
easat-10280	140	5	demonstrated	demonstrate	VERB
easat-10280	140	6	that	that	SCONJ
easat-10280	140	7	brand	brand	NOUN
easat-10280	140	8	engagement	engagement	NOUN
easat-10280	140	9	moderates	moderate	VERB
easat-10280	140	10	emotional	emotional	ADJ
easat-10280	140	11	influence	influence	NOUN
easat-10280	140	12	in	in	ADP
easat-10280	140	13	online	online	ADJ
easat-10280	140	14	communities	community	NOUN
easat-10280	140	15	.	.	PUNCT
easat-10280	141	1	h4	h4	NOUN
easat-10280	141	2	:	:	PUNCT
easat-10280	141	3	brand	brand	NOUN
easat-10280	141	4	engagement	engagement	NOUN
easat-10280	141	5	moderates	moderate	VERB
easat-10280	141	6	the	the	DET
easat-10280	141	7	relationship	relationship	NOUN
easat-10280	141	8	between	between	ADP
easat-10280	141	9	online	online	ADJ
easat-10280	141	10	emotional	emotional	ADJ
easat-10280	141	11	interaction	interaction	NOUN
easat-10280	141	12	and	and	CCONJ
easat-10280	141	13	sharing	sharing	NOUN
easat-10280	141	14	experience	experience	NOUN
easat-10280	141	15	,	,	PUNCT
easat-10280	141	16	strengthening	strengthen	VERB
easat-10280	141	17	the	the	DET
easat-10280	141	18	effect	effect	NOUN
easat-10280	141	19	when	when	SCONJ
easat-10280	141	20	engagement	engagement	NOUN
easat-10280	141	21	is	be	AUX
easat-10280	141	22	high	high	ADJ
easat-10280	141	23	.	.	PUNCT
easat-10280	142	1	2.5	2.5	NUM
easat-10280	142	2	.	.	PUNCT
easat-10280	143	1	brand	brand	NOUN
easat-10280	143	2	engagement	engagement	NOUN
easat-10280	143	3	as	as	ADP
easat-10280	143	4	a	a	DET
easat-10280	143	5	moderator	moderator	NOUN
easat-10280	143	6	between	between	ADP
easat-10280	143	7	online	online	ADJ
easat-10280	143	8	information	information	NOUN
easat-10280	143	9	interaction	interaction	NOUN
easat-10280	143	10	and	and	CCONJ
easat-10280	143	11	sharing	share	VERB
easat-10280	143	12	experience	experience	NOUN
easat-10280	143	13	brand	brand	NOUN
easat-10280	143	14	engagement	engagement	NOUN
easat-10280	143	15	also	also	ADV
easat-10280	143	16	influences	influence	VERB
easat-10280	143	17	how	how	SCONJ
easat-10280	143	18	consumers	consumer	NOUN
easat-10280	143	19	process	process	VERB
easat-10280	143	20	informational	informational	ADJ
easat-10280	143	21	stimuli	stimulus	NOUN
easat-10280	143	22	and	and	CCONJ
easat-10280	143	23	their	their	PRON
easat-10280	143	24	resulting	result	VERB
easat-10280	143	25	behaviors	behavior	NOUN
easat-10280	143	26	[	[	X
easat-10280	143	27	33	33	NUM
easat-10280	143	28	]	]	PUNCT
easat-10280	143	29	.	.	PUNCT
easat-10280	144	1	engaged	engage	VERB
easat-10280	144	2	consumers	consumer	NOUN
easat-10280	144	3	are	be	AUX
easat-10280	144	4	more	more	ADV
easat-10280	144	5	attentive	attentive	ADJ
easat-10280	144	6	and	and	CCONJ
easat-10280	144	7	motivated	motivated	ADJ
easat-10280	144	8	to	to	PART
easat-10280	144	9	use	use	VERB
easat-10280	144	10	information	information	NOUN
easat-10280	144	11	for	for	ADP
easat-10280	144	12	social	social	ADJ
easat-10280	144	13	sharing	sharing	NOUN
easat-10280	144	14	[	[	X
easat-10280	144	15	34	34	NUM
easat-10280	144	16	]	]	PUNCT
easat-10280	144	17	.	.	PUNCT
easat-10280	145	1	studies	study	NOUN
easat-10280	145	2	reveal	reveal	VERB
easat-10280	145	3	that	that	SCONJ
easat-10280	145	4	brand	brand	NOUN
easat-10280	145	5	engagement	engagement	NOUN
easat-10280	145	6	enhances	enhance	VERB
easat-10280	145	7	the	the	DET
easat-10280	145	8	impact	impact	NOUN
easat-10280	145	9	of	of	ADP
easat-10280	145	10	information	information	NOUN
easat-10280	145	11	exchange	exchange	NOUN
easat-10280	145	12	on	on	ADP
easat-10280	145	13	sharing	share	VERB
easat-10280	145	14	behavior	behavior	NOUN
easat-10280	145	15	.	.	PUNCT
easat-10280	146	1	kaur	kaur	PROPN
easat-10280	146	2	and	and	CCONJ
easat-10280	146	3	singh	singh	PROPN
easat-10280	147	1	[	[	X
easat-10280	147	2	11	11	NUM
easat-10280	147	3	]	]	PUNCT
easat-10280	147	4	found	find	VERB
easat-10280	147	5	that	that	SCONJ
easat-10280	147	6	engaged	engaged	ADJ
easat-10280	147	7	consumers	consumer	NOUN
easat-10280	147	8	are	be	AUX
easat-10280	147	9	more	more	ADV
easat-10280	147	10	likely	likely	ADJ
easat-10280	147	11	to	to	PART
easat-10280	147	12	internalize	internalize	VERB
easat-10280	147	13	and	and	CCONJ
easat-10280	147	14	communicate	communicate	VERB
easat-10280	147	15	brand	brand	NOUN
easat-10280	147	16	information	information	NOUN
easat-10280	147	17	.	.	PUNCT
easat-10280	148	1	zhou	zhou	PROPN
easat-10280	148	2	,	,	PUNCT
easat-10280	148	3	et	et	PROPN
easat-10280	148	4	al	al	PROPN
easat-10280	148	5	.	.	PUNCT
easat-10280	149	1	[	[	X
easat-10280	149	2	9	9	NUM
easat-10280	149	3	]	]	PUNCT
easat-10280	149	4	noted	note	VERB
easat-10280	149	5	that	that	SCONJ
easat-10280	149	6	informational	informational	ADJ
easat-10280	149	7	interaction	interaction	NOUN
easat-10280	149	8	translates	translate	VERB
easat-10280	149	9	into	into	ADP
easat-10280	149	10	sharing	share	VERB
easat-10280	149	11	more	more	ADV
easat-10280	149	12	effectively	effectively	ADV
easat-10280	149	13	when	when	SCONJ
easat-10280	149	14	brand	brand	NOUN
easat-10280	149	15	engagement	engagement	NOUN
easat-10280	149	16	is	be	AUX
easat-10280	149	17	high	high	ADJ
easat-10280	149	18	.	.	PUNCT
easat-10280	150	1	kim	kim	PROPN
easat-10280	150	2	and	and	CCONJ
easat-10280	150	3	johnson	johnson	PROPN
easat-10280	151	1	[	[	X
easat-10280	151	2	8	8	NUM
easat-10280	151	3	]	]	PUNCT
easat-10280	151	4	emphasized	emphasize	VERB
easat-10280	151	5	that	that	SCONJ
easat-10280	151	6	engaged	engaged	ADJ
easat-10280	151	7	customers	customer	NOUN
easat-10280	151	8	amplify	amplify	VERB
easat-10280	151	9	their	their	PRON
easat-10280	151	10	knowledge	knowledge	NOUN
easat-10280	151	11	-	-	PUNCT
easat-10280	151	12	sharing	share	VERB
easat-10280	151	13	behaviors	behavior	NOUN
easat-10280	151	14	.	.	PUNCT
easat-10280	152	1	huang	huang	PROPN
easat-10280	152	2	and	and	CCONJ
easat-10280	152	3	benyoucef	benyoucef	PROPN
easat-10280	152	4	[	[	X
easat-10280	152	5	28	28	NUM
easat-10280	152	6	]	]	PUNCT
easat-10280	152	7	also	also	ADV
easat-10280	152	8	found	find	VERB
easat-10280	152	9	that	that	SCONJ
easat-10280	152	10	information	information	NOUN
easat-10280	152	11	processing	processing	NOUN
easat-10280	152	12	is	be	AUX
easat-10280	152	13	deeper	deep	ADJ
easat-10280	152	14	for	for	ADP
easat-10280	152	15	engaged	engaged	ADJ
easat-10280	152	16	consumers	consumer	NOUN
easat-10280	152	17	,	,	PUNCT
easat-10280	152	18	leading	lead	VERB
easat-10280	152	19	to	to	ADP
easat-10280	152	20	increased	increase	VERB
easat-10280	152	21	sharing	sharing	NOUN
easat-10280	152	22	.	.	PUNCT
easat-10280	153	1	h5	h5	PROPN
easat-10280	153	2	:	:	PUNCT
easat-10280	153	3	brand	brand	NOUN
easat-10280	153	4	engagement	engagement	NOUN
easat-10280	153	5	moderates	moderate	VERB
easat-10280	153	6	the	the	DET
easat-10280	153	7	relationship	relationship	NOUN
easat-10280	153	8	between	between	ADP
easat-10280	153	9	online	online	ADJ
easat-10280	153	10	information	information	NOUN
easat-10280	153	11	interaction	interaction	NOUN
easat-10280	153	12	and	and	CCONJ
easat-10280	153	13	sharing	sharing	NOUN
easat-10280	153	14	experience	experience	NOUN
easat-10280	153	15	,	,	PUNCT
easat-10280	153	16	strengthening	strengthen	VERB
easat-10280	153	17	the	the	DET
easat-10280	153	18	effect	effect	NOUN
easat-10280	153	19	when	when	SCONJ
easat-10280	153	20	engagement	engagement	NOUN
easat-10280	153	21	is	be	AUX
easat-10280	153	22	high	high	ADJ
easat-10280	153	23	.	.	PUNCT
easat-10280	154	1	2.6	2.6	NUM
easat-10280	154	2	.	.	PUNCT
easat-10280	154	3	conceptual	conceptual	ADJ
easat-10280	154	4	model	model	NOUN
easat-10280	154	5	figure	figure	NOUN
easat-10280	154	6	1	1	NUM
easat-10280	154	7	.	.	PUNCT
easat-10280	154	8	conceptual	conceptual	ADJ
easat-10280	154	9	framework	framework	NOUN
easat-10280	154	10	3	3	NUM
easat-10280	154	11	.	.	PUNCT
easat-10280	154	12	research	research	NOUN
easat-10280	154	13	methods	method	NOUN
easat-10280	154	14	this	this	DET
easat-10280	154	15	study	study	NOUN
easat-10280	154	16	employs	employ	VERB
easat-10280	154	17	a	a	DET
easat-10280	154	18	quantitative	quantitative	ADJ
easat-10280	154	19	,	,	PUNCT
easat-10280	154	20	cross	cross	ADJ
easat-10280	154	21	-	-	ADJ
easat-10280	154	22	sectional	sectional	ADJ
easat-10280	154	23	survey	survey	NOUN
easat-10280	154	24	design	design	NOUN
easat-10280	154	25	to	to	PART
easat-10280	154	26	examine	examine	VERB
easat-10280	154	27	the	the	DET
easat-10280	154	28	relationships	relationship	NOUN
easat-10280	154	29	between	between	ADP
easat-10280	154	30	online	online	ADJ
easat-10280	154	31	emotional	emotional	ADJ
easat-10280	154	32	interaction	interaction	NOUN
easat-10280	154	33	,	,	PUNCT
easat-10280	154	34	online	online	ADJ
easat-10280	154	35	information	information	NOUN
easat-10280	154	36	interaction	interaction	NOUN
easat-10280	154	37	,	,	PUNCT
easat-10280	154	38	sharing	share	VERB
easat-10280	154	39	experience	experience	NOUN
easat-10280	154	40	,	,	PUNCT
easat-10280	154	41	impulsive	impulsive	ADJ
easat-10280	154	42	purchase	purchase	NOUN
easat-10280	154	43	behavior	behavior	NOUN
easat-10280	154	44	,	,	PUNCT
easat-10280	154	45	and	and	CCONJ
easat-10280	154	46	the	the	DET
easat-10280	154	47	moderating	moderate	VERB
easat-10280	154	48	effect	effect	NOUN
easat-10280	154	49	of	of	ADP
easat-10280	154	50	brand	brand	NOUN
easat-10280	154	51	engagement	engagement	NOUN
easat-10280	154	52	.	.	PUNCT
easat-10280	155	1	the	the	DET
easat-10280	155	2	research	research	NOUN
easat-10280	155	3	adopts	adopt	VERB
easat-10280	155	4	a	a	DET
easat-10280	155	5	comparative	comparative	ADJ
easat-10280	155	6	approach	approach	NOUN
easat-10280	155	7	to	to	PART
easat-10280	155	8	investigate	investigate	VERB
easat-10280	155	9	potential	potential	ADJ
easat-10280	155	10	differences	difference	NOUN
easat-10280	155	11	between	between	ADP
easat-10280	155	12	consumers	consumer	NOUN
easat-10280	155	13	in	in	ADP
easat-10280	155	14	thailand	thailand	PROPN
easat-10280	155	15	and	and	CCONJ
easat-10280	155	16	china	china	PROPN
easat-10280	155	17	,	,	PUNCT
easat-10280	155	18	utilizing	utilize	VERB
easat-10280	155	19	structural	structural	ADJ
easat-10280	155	20	equation	equation	NOUN
easat-10280	155	21	modeling	modeling	NOUN
easat-10280	155	22	(	(	PUNCT
easat-10280	155	23	sem	sem	NOUN
easat-10280	155	24	)	)	PUNCT
easat-10280	155	25	and	and	CCONJ
easat-10280	155	26	multi	multi	ADJ
easat-10280	155	27	-	-	ADJ
easat-10280	155	28	group	group	NOUN
easat-10280	155	29	analysis	analysis	NOUN
easat-10280	155	30	(	(	PUNCT
easat-10280	155	31	mga	mga	PROPN
easat-10280	155	32	)	)	PUNCT
easat-10280	155	33	to	to	PART
easat-10280	155	34	test	test	VERB
easat-10280	155	35	hypotheses	hypothesis	NOUN
easat-10280	155	36	across	across	ADP
easat-10280	155	37	groups	group	NOUN
easat-10280	155	38	.	.	PUNCT
easat-10280	156	1	1959	1959	NUM
easat-10280	156	2	edelweiss	edelweiss	PROPN
easat-10280	156	3	applied	apply	VERB
easat-10280	156	4	science	science	NOUN
easat-10280	156	5	and	and	CCONJ
easat-10280	156	6	technology	technology	NOUN
easat-10280	156	7	issn	issn	PROPN
easat-10280	156	8	:	:	PUNCT
easat-10280	156	9	2576	2576	NUM
easat-10280	156	10	-	-	SYM
easat-10280	156	11	8484	8484	NUM
easat-10280	156	12	vol	vol	NOUN
easat-10280	156	13	.	.	PROPN
easat-10280	157	1	9	9	NUM
easat-10280	157	2	,	,	PUNCT
easat-10280	157	3	no	no	INTJ
easat-10280	157	4	.	.	NOUN
easat-10280	157	5	9	9	NUM
easat-10280	157	6	:	:	SYM
easat-10280	157	7	1954	1954	NUM
easat-10280	157	8	-	-	SYM
easat-10280	157	9	1967	1967	NUM
easat-10280	157	10	,	,	PUNCT
easat-10280	157	11	2025	2025	NUM
easat-10280	157	12	doi	doi	NOUN
easat-10280	157	13	:	:	PUNCT
easat-10280	157	14	10.55214/2576	10.55214/2576	NUM
easat-10280	157	15	-	-	NUM
easat-10280	157	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	157	17	©	©	PROPN
easat-10280	157	18	2025	2025	NUM
easat-10280	157	19	by	by	ADP
easat-10280	157	20	the	the	DET
easat-10280	157	21	authors	author	NOUN
easat-10280	157	22	;	;	PUNCT
easat-10280	157	23	licensee	licensee	PROPN
easat-10280	157	24	learning	learning	NOUN
easat-10280	157	25	gate	gate	VERB
easat-10280	157	26	the	the	DET
easat-10280	157	27	target	target	NOUN
easat-10280	157	28	population	population	NOUN
easat-10280	157	29	comprises	comprise	VERB
easat-10280	157	30	consumers	consumer	NOUN
easat-10280	157	31	aged	age	VERB
easat-10280	157	32	18	18	NUM
easat-10280	157	33	and	and	CCONJ
easat-10280	157	34	above	above	ADV
easat-10280	157	35	in	in	ADP
easat-10280	157	36	thailand	thailand	PROPN
easat-10280	157	37	and	and	CCONJ
easat-10280	157	38	china	china	PROPN
easat-10280	157	39	who	who	PRON
easat-10280	157	40	have	have	VERB
easat-10280	157	41	experience	experience	NOUN
easat-10280	157	42	watching	watch	VERB
easat-10280	157	43	and	and	CCONJ
easat-10280	157	44	purchasing	purchase	VERB
easat-10280	157	45	through	through	ADP
easat-10280	157	46	live	live	ADJ
easat-10280	157	47	commerce	commerce	NOUN
easat-10280	157	48	platforms	platform	NOUN
easat-10280	157	49	(	(	PUNCT
easat-10280	157	50	e.g.	e.g.	ADV
easat-10280	157	51	,	,	PUNCT
easat-10280	157	52	tiktok	tiktok	NOUN
easat-10280	157	53	live	live	NOUN
easat-10280	157	54	,	,	PUNCT
easat-10280	157	55	taobao	taobao	PROPN
easat-10280	157	56	live	live	VERB
easat-10280	157	57	,	,	PUNCT
easat-10280	157	58	facebook	facebook	NOUN
easat-10280	157	59	live	live	ADV
easat-10280	157	60	,	,	PUNCT
easat-10280	157	61	shopee	shopee	NOUN
easat-10280	157	62	live	live	VERB
easat-10280	157	63	)	)	PUNCT
easat-10280	157	64	within	within	ADP
easat-10280	157	65	the	the	DET
easat-10280	157	66	last	last	ADJ
easat-10280	157	67	six	six	NUM
easat-10280	157	68	months	month	NOUN
easat-10280	157	69	.	.	PUNCT
easat-10280	158	1	a	a	DET
easat-10280	158	2	purposive	purposive	ADJ
easat-10280	158	3	sampling	sampling	NOUN
easat-10280	158	4	technique	technique	NOUN
easat-10280	158	5	will	will	AUX
easat-10280	158	6	be	be	AUX
easat-10280	158	7	used	use	VERB
easat-10280	158	8	to	to	PART
easat-10280	158	9	target	target	VERB
easat-10280	158	10	participants	participant	NOUN
easat-10280	158	11	who	who	PRON
easat-10280	158	12	meet	meet	VERB
easat-10280	158	13	inclusion	inclusion	NOUN
easat-10280	158	14	criteria	criterion	NOUN
easat-10280	158	15	(	(	PUNCT
easat-10280	158	16	i.e.	i.e.	X
easat-10280	158	17	,	,	PUNCT
easat-10280	158	18	recent	recent	ADJ
easat-10280	158	19	live	live	ADJ
easat-10280	158	20	commerce	commerce	NOUN
easat-10280	158	21	experience	experience	NOUN
easat-10280	158	22	)	)	PUNCT
easat-10280	158	23	.	.	PUNCT
easat-10280	159	1	to	to	PART
easat-10280	159	2	ensure	ensure	VERB
easat-10280	159	3	adequate	adequate	ADJ
easat-10280	159	4	power	power	NOUN
easat-10280	159	5	for	for	ADP
easat-10280	159	6	multi	multi	ADJ
easat-10280	159	7	-	-	PROPN
easat-10280	159	8	group	group	ADJ
easat-10280	159	9	sem	sem	NOUN
easat-10280	159	10	,	,	PUNCT
easat-10280	159	11	a	a	DET
easat-10280	159	12	minimum	minimum	NOUN
easat-10280	159	13	of	of	ADP
easat-10280	159	14	100	100	NUM
easat-10280	159	15	participants	participant	NOUN
easat-10280	159	16	per	per	ADP
easat-10280	159	17	country	country	NOUN
easat-10280	159	18	is	be	AUX
easat-10280	159	19	targeted	target	VERB
easat-10280	159	20	,	,	PUNCT
easat-10280	159	21	in	in	ADP
easat-10280	159	22	line	line	NOUN
easat-10280	159	23	with	with	ADP
easat-10280	159	24	recommendations	recommendation	NOUN
easat-10280	159	25	by	by	ADP
easat-10280	159	26	hair	hair	NOUN
easat-10280	159	27	,	,	PUNCT
easat-10280	159	28	et	et	PROPN
easat-10280	159	29	al	al	PROPN
easat-10280	159	30	.	.	PUNCT
easat-10280	160	1	[	[	X
easat-10280	160	2	35	35	NUM
easat-10280	160	3	]	]	PUNCT
easat-10280	160	4	.	.	PUNCT
easat-10280	161	1	a	a	DET
easat-10280	161	2	total	total	NOUN
easat-10280	161	3	of	of	ADP
easat-10280	161	4	203	203	NUM
easat-10280	161	5	respondents	respondent	NOUN
easat-10280	161	6	collected	collect	VERB
easat-10280	161	7	.	.	PUNCT
easat-10280	162	1	3.1	3.1	NUM
easat-10280	162	2	.	.	PUNCT
easat-10280	163	1	reliability	reliability	NOUN
easat-10280	163	2	analysis	analysis	NOUN
easat-10280	163	3	of	of	ADP
easat-10280	163	4	constructs	construct	NOUN
easat-10280	163	5	table	table	NOUN
easat-10280	163	6	2	2	NUM
easat-10280	163	7	.	.	X
easat-10280	163	8	validity	validity	NOUN
easat-10280	163	9	and	and	CCONJ
easat-10280	163	10	ave	ave	PROPN
easat-10280	163	11	.	.	PUNCT
easat-10280	163	12	item	item	PROPN
easat-10280	163	13	cronbach	cronbach	PROPN
easat-10280	163	14	’s	’s	PART
easat-10280	163	15	alpha	alpha	ADJ
easat-10280	163	16	composite	composite	ADJ
easat-10280	163	17	reliability	reliability	NOUN
easat-10280	163	18	(	(	PUNCT
easat-10280	163	19	cr	cr	NOUN
easat-10280	163	20	)	)	PUNCT
easat-10280	163	21	ave	ave	NOUN
easat-10280	163	22	oei1	oei1	PROPN
easat-10280	163	23	.	.	PUNCT
easat-10280	164	1	i	i	PRON
easat-10280	164	2	feel	feel	VERB
easat-10280	164	3	emotionally	emotionally	ADV
easat-10280	164	4	connected	connect	VERB
easat-10280	164	5	with	with	ADP
easat-10280	164	6	the	the	DET
easat-10280	164	7	host	host	NOUN
easat-10280	164	8	during	during	ADP
easat-10280	164	9	live	live	PROPN
easat-10280	164	10	commerce	commerce	PROPN
easat-10280	164	11	.	.	PUNCT
easat-10280	165	1	0.89	0.89	NUM
easat-10280	165	2	0.91	0.91	NUM
easat-10280	165	3	0.73	0.73	NUM
easat-10280	165	4	oei2	oei2	NOUN
easat-10280	165	5	.	.	PUNCT
easat-10280	166	1	the	the	DET
easat-10280	166	2	host	host	NOUN
easat-10280	166	3	’s	’s	PART
easat-10280	166	4	emotions	emotion	NOUN
easat-10280	166	5	make	make	VERB
easat-10280	166	6	me	i	PRON
easat-10280	166	7	feel	feel	VERB
easat-10280	166	8	more	more	ADV
easat-10280	166	9	engaged	engaged	ADJ
easat-10280	166	10	with	with	ADP
easat-10280	166	11	the	the	DET
easat-10280	166	12	session	session	NOUN
easat-10280	166	13	.	.	PUNCT
easat-10280	167	1	oei3	oei3	PROPN
easat-10280	167	2	.	.	PUNCT
easat-10280	168	1	i	i	PRON
easat-10280	168	2	often	often	ADV
easat-10280	168	3	experience	experience	VERB
easat-10280	168	4	excitement	excitement	NOUN
easat-10280	168	5	while	while	SCONJ
easat-10280	168	6	watching	watch	VERB
easat-10280	168	7	live	live	ADJ
easat-10280	168	8	streaming	streaming	NOUN
easat-10280	168	9	sales	sale	NOUN
easat-10280	168	10	.	.	PUNCT
easat-10280	169	1	oei4	oei4	PROPN
easat-10280	169	2	.	.	PUNCT
easat-10280	170	1	the	the	DET
easat-10280	170	2	live	live	ADJ
easat-10280	170	3	chat	chat	NOUN
easat-10280	170	4	creates	create	VERB
easat-10280	170	5	an	an	DET
easat-10280	170	6	emotionally	emotionally	ADV
easat-10280	170	7	supportive	supportive	ADJ
easat-10280	170	8	atmosphere	atmosphere	NOUN
easat-10280	170	9	.	.	PUNCT
easat-10280	171	1	oei5	oei5	PROPN
easat-10280	171	2	.	.	PUNCT
easat-10280	172	1	i	i	PRON
easat-10280	172	2	feel	feel	VERB
easat-10280	172	3	a	a	DET
easat-10280	172	4	sense	sense	NOUN
easat-10280	172	5	of	of	ADP
easat-10280	172	6	belonging	belong	VERB
easat-10280	172	7	when	when	SCONJ
easat-10280	172	8	interacting	interact	VERB
easat-10280	172	9	with	with	ADP
easat-10280	172	10	others	other	NOUN
easat-10280	172	11	in	in	ADP
easat-10280	172	12	the	the	DET
easat-10280	172	13	stream	stream	NOUN
easat-10280	172	14	.	.	PUNCT
easat-10280	173	1	oei1	oei1	PROPN
easat-10280	173	2	.	.	PUNCT
easat-10280	174	1	i	i	PRON
easat-10280	174	2	feel	feel	VERB
easat-10280	174	3	emotionally	emotionally	ADV
easat-10280	174	4	connected	connect	VERB
easat-10280	174	5	with	with	ADP
easat-10280	174	6	the	the	DET
easat-10280	174	7	host	host	NOUN
easat-10280	174	8	during	during	ADP
easat-10280	174	9	live	live	PROPN
easat-10280	174	10	commerce	commerce	PROPN
easat-10280	174	11	.	.	PUNCT
easat-10280	175	1	oii1	oii1	PROPN
easat-10280	175	2	.	.	PUNCT
easat-10280	176	1	i	i	PRON
easat-10280	176	2	rely	rely	VERB
easat-10280	176	3	on	on	ADP
easat-10280	176	4	information	information	NOUN
easat-10280	176	5	shared	share	VERB
easat-10280	176	6	during	during	ADP
easat-10280	176	7	live	live	ADJ
easat-10280	176	8	streams	stream	NOUN
easat-10280	176	9	to	to	PART
easat-10280	176	10	make	make	VERB
easat-10280	176	11	decisions	decision	NOUN
easat-10280	176	12	.	.	PUNCT
easat-10280	177	1	0.88	0.88	NUM
easat-10280	177	2	0.90	0.90	NUM
easat-10280	177	3	0.69	0.69	NUM
easat-10280	177	4	oii2	oii2	NOUN
easat-10280	177	5	.	.	PUNCT
easat-10280	178	1	the	the	DET
easat-10280	178	2	host	host	NOUN
easat-10280	178	3	provides	provide	VERB
easat-10280	178	4	sufficient	sufficient	ADJ
easat-10280	178	5	product	product	NOUN
easat-10280	178	6	details	detail	NOUN
easat-10280	178	7	during	during	ADP
easat-10280	178	8	the	the	DET
easat-10280	178	9	session	session	NOUN
easat-10280	178	10	.	.	PUNCT
easat-10280	179	1	oii3	oii3	PROPN
easat-10280	179	2	.	.	PUNCT
easat-10280	180	1	other	other	ADJ
easat-10280	180	2	viewers	viewer	NOUN
easat-10280	180	3	share	share	VERB
easat-10280	180	4	useful	useful	ADJ
easat-10280	180	5	product	product	NOUN
easat-10280	180	6	-	-	PUNCT
easat-10280	180	7	related	relate	VERB
easat-10280	180	8	information	information	NOUN
easat-10280	180	9	.	.	PUNCT
easat-10280	181	1	oii4	oii4	NOUN
easat-10280	181	2	.	.	PUNCT
easat-10280	182	1	i	i	PRON
easat-10280	182	2	ask	ask	VERB
easat-10280	182	3	or	or	CCONJ
easat-10280	182	4	respond	respond	VERB
easat-10280	182	5	to	to	ADP
easat-10280	182	6	questions	question	NOUN
easat-10280	182	7	during	during	ADP
easat-10280	182	8	the	the	DET
easat-10280	182	9	live	live	ADJ
easat-10280	182	10	stream	stream	NOUN
easat-10280	182	11	.	.	PUNCT
easat-10280	183	1	oii5	oii5	PROPN
easat-10280	183	2	.	.	PUNCT
easat-10280	184	1	the	the	DET
easat-10280	184	2	information	information	NOUN
easat-10280	184	3	provided	provide	VERB
easat-10280	184	4	during	during	ADP
easat-10280	184	5	the	the	DET
easat-10280	184	6	stream	stream	NOUN
easat-10280	184	7	helps	help	VERB
easat-10280	184	8	me	i	PRON
easat-10280	184	9	evaluate	evaluate	VERB
easat-10280	184	10	products	product	NOUN
easat-10280	184	11	.	.	PUNCT
easat-10280	185	1	se1	se1	PROPN
easat-10280	185	2	.	.	PUNCT
easat-10280	186	1	i	i	PRON
easat-10280	186	2	like	like	VERB
easat-10280	186	3	to	to	PART
easat-10280	186	4	share	share	VERB
easat-10280	186	5	my	my	PRON
easat-10280	186	6	experiences	experience	NOUN
easat-10280	186	7	about	about	ADP
easat-10280	186	8	live	live	ADJ
easat-10280	186	9	commerce	commerce	NOUN
easat-10280	186	10	purchases	purchase	NOUN
easat-10280	186	11	.	.	PUNCT
easat-10280	187	1	0.86	0.86	NUM
easat-10280	187	2	0.88	0.88	NUM
easat-10280	187	3	0.67	0.67	NUM
easat-10280	187	4	se2	se2	NOUN
easat-10280	187	5	.	.	PUNCT
easat-10280	188	1	i	i	PRON
easat-10280	188	2	often	often	ADV
easat-10280	188	3	post	post	VERB
easat-10280	188	4	reviews	review	NOUN
easat-10280	188	5	or	or	CCONJ
easat-10280	188	6	feedback	feedback	NOUN
easat-10280	188	7	after	after	ADP
easat-10280	188	8	live	live	ADJ
easat-10280	188	9	sessions	session	NOUN
easat-10280	188	10	.	.	PUNCT
easat-10280	189	1	se3	se3	PROPN
easat-10280	189	2	.	.	PUNCT
easat-10280	190	1	i	i	PRON
easat-10280	190	2	tell	tell	VERB
easat-10280	190	3	friends	friend	NOUN
easat-10280	190	4	about	about	ADP
easat-10280	190	5	products	product	NOUN
easat-10280	190	6	i	i	PRON
easat-10280	190	7	discovered	discover	VERB
easat-10280	190	8	in	in	ADP
easat-10280	190	9	live	live	ADJ
easat-10280	190	10	streams	stream	NOUN
easat-10280	190	11	.	.	PUNCT
easat-10280	191	1	se4	se4	NOUN
easat-10280	191	2	.	.	PUNCT
easat-10280	192	1	sharing	share	VERB
easat-10280	192	2	my	my	PRON
easat-10280	192	3	experience	experience	NOUN
easat-10280	192	4	online	online	ADV
easat-10280	192	5	makes	make	VERB
easat-10280	192	6	me	i	PRON
easat-10280	192	7	feel	feel	AUX
easat-10280	192	8	valued	value	VERB
easat-10280	192	9	.	.	PUNCT
easat-10280	193	1	se5	se5	PROPN
easat-10280	193	2	.	.	PUNCT
easat-10280	194	1	i	i	PRON
easat-10280	194	2	influence	influence	VERB
easat-10280	194	3	others	other	NOUN
easat-10280	194	4	by	by	ADP
easat-10280	194	5	sharing	share	VERB
easat-10280	194	6	my	my	PRON
easat-10280	194	7	live	live	ADJ
easat-10280	194	8	commerce	commerce	NOUN
easat-10280	194	9	experiences	experience	NOUN
easat-10280	194	10	.	.	PUNCT
easat-10280	195	1	cip1	cip1	PROPN
easat-10280	195	2	.	.	PUNCT
easat-10280	196	1	i	i	PRON
easat-10280	196	2	sometimes	sometimes	ADV
easat-10280	196	3	buy	buy	VERB
easat-10280	196	4	products	product	NOUN
easat-10280	196	5	during	during	ADP
easat-10280	196	6	live	live	ADJ
easat-10280	196	7	commerce	commerce	NOUN
easat-10280	196	8	without	without	ADP
easat-10280	196	9	planning	plan	VERB
easat-10280	196	10	.	.	PUNCT
easat-10280	197	1	0.91	0.91	NUM
easat-10280	197	2	0.93	0.93	NUM
easat-10280	197	3	0.75	0.75	NUM
easat-10280	197	4	cip2	cip2	NOUN
easat-10280	197	5	.	.	PUNCT
easat-10280	198	1	i	i	PRON
easat-10280	198	2	feel	feel	VERB
easat-10280	198	3	an	an	DET
easat-10280	198	4	urge	urge	NOUN
easat-10280	198	5	to	to	PART
easat-10280	198	6	buy	buy	VERB
easat-10280	198	7	when	when	SCONJ
easat-10280	198	8	i	i	PRON
easat-10280	198	9	see	see	VERB
easat-10280	198	10	a	a	DET
easat-10280	198	11	product	product	NOUN
easat-10280	198	12	in	in	ADP
easat-10280	198	13	a	a	DET
easat-10280	198	14	live	live	ADJ
easat-10280	198	15	session	session	NOUN
easat-10280	198	16	.	.	PUNCT
easat-10280	199	1	cip3	cip3	PROPN
easat-10280	199	2	.	.	PUNCT
easat-10280	200	1	i	i	PRON
easat-10280	200	2	often	often	ADV
easat-10280	200	3	make	make	VERB
easat-10280	200	4	purchases	purchase	NOUN
easat-10280	200	5	immediately	immediately	ADV
easat-10280	200	6	after	after	ADP
easat-10280	200	7	seeing	see	VERB
easat-10280	200	8	product	product	NOUN
easat-10280	200	9	promotions	promotion	NOUN
easat-10280	200	10	.	.	PUNCT
easat-10280	201	1	cip4	cip4	PROPN
easat-10280	201	2	.	.	PUNCT
easat-10280	202	1	i	i	PRON
easat-10280	202	2	buy	buy	VERB
easat-10280	202	3	items	item	NOUN
easat-10280	202	4	during	during	ADP
easat-10280	202	5	live	live	ADJ
easat-10280	202	6	streams	stream	NOUN
easat-10280	202	7	because	because	SCONJ
easat-10280	202	8	they	they	PRON
easat-10280	202	9	seem	seem	VERB
easat-10280	202	10	exciting	exciting	ADJ
easat-10280	202	11	.	.	PUNCT
easat-10280	203	1	cip5	cip5	PROPN
easat-10280	203	2	.	.	PUNCT
easat-10280	204	1	my	my	PRON
easat-10280	204	2	emotions	emotion	NOUN
easat-10280	204	3	drive	drive	VERB
easat-10280	204	4	me	i	PRON
easat-10280	204	5	to	to	PART
easat-10280	204	6	make	make	VERB
easat-10280	204	7	purchases	purchase	NOUN
easat-10280	204	8	in	in	ADP
easat-10280	204	9	live	live	ADJ
easat-10280	204	10	sessions	session	NOUN
easat-10280	204	11	.	.	PUNCT
easat-10280	205	1	be1	be1	VERB
easat-10280	205	2	.	.	PUNCT
easat-10280	206	1	i	i	PRON
easat-10280	206	2	feel	feel	VERB
easat-10280	206	3	personally	personally	ADV
easat-10280	206	4	connected	connected	ADJ
easat-10280	206	5	to	to	ADP
easat-10280	206	6	this	this	DET
easat-10280	206	7	brand	brand	NOUN
easat-10280	206	8	during	during	ADP
easat-10280	206	9	live	live	PROPN
easat-10280	206	10	commerce	commerce	PROPN
easat-10280	206	11	.	.	PUNCT
easat-10280	207	1	0.87	0.87	NUM
easat-10280	207	2	0.89	0.89	NUM
easat-10280	207	3	0.70	0.70	NUM
easat-10280	207	4	be2	be2	NOUN
easat-10280	207	5	.	.	PUNCT
easat-10280	208	1	i	i	PRON
easat-10280	208	2	actively	actively	ADV
easat-10280	208	3	engage	engage	VERB
easat-10280	208	4	with	with	ADP
easat-10280	208	5	content	content	NOUN
easat-10280	208	6	related	relate	VERB
easat-10280	208	7	to	to	ADP
easat-10280	208	8	this	this	DET
easat-10280	208	9	brand	brand	NOUN
easat-10280	208	10	.	.	PUNCT
easat-10280	209	1	be3	be3	PROPN
easat-10280	209	2	.	.	PUNCT
easat-10280	210	1	i	i	PRON
easat-10280	210	2	frequently	frequently	ADV
easat-10280	210	3	follow	follow	VERB
easat-10280	210	4	the	the	DET
easat-10280	210	5	brand	brand	NOUN
easat-10280	210	6	’s	’s	PART
easat-10280	210	7	live	live	ADJ
easat-10280	210	8	events	event	NOUN
easat-10280	210	9	or	or	CCONJ
easat-10280	210	10	updates	update	NOUN
easat-10280	210	11	.	.	PUNCT
easat-10280	211	1	be4	be4	VERB
easat-10280	211	2	.	.	PUNCT
easat-10280	212	1	i	i	PRON
easat-10280	212	2	enjoy	enjoy	VERB
easat-10280	212	3	interacting	interact	VERB
easat-10280	212	4	with	with	ADP
easat-10280	212	5	this	this	DET
easat-10280	212	6	brand	brand	NOUN
easat-10280	212	7	on	on	ADP
easat-10280	212	8	live	live	ADJ
easat-10280	212	9	platforms	platform	NOUN
easat-10280	212	10	.	.	PUNCT
easat-10280	213	1	be5	be5	PROPN
easat-10280	213	2	.	.	PUNCT
easat-10280	214	1	this	this	DET
easat-10280	214	2	brand	brand	NOUN
easat-10280	214	3	plays	play	VERB
easat-10280	214	4	a	a	DET
easat-10280	214	5	meaningful	meaningful	ADJ
easat-10280	214	6	role	role	NOUN
easat-10280	214	7	in	in	ADP
easat-10280	214	8	my	my	PRON
easat-10280	214	9	online	online	ADJ
easat-10280	214	10	shopping	shopping	NOUN
easat-10280	214	11	.	.	PUNCT
easat-10280	215	1	note	note	NOUN
easat-10280	215	2	:	:	PUNCT
easat-10280	215	3	content	content	NOUN
easat-10280	215	4	validity	validity	NOUN
easat-10280	215	5	will	will	AUX
easat-10280	215	6	be	be	AUX
easat-10280	215	7	established	establish	VERB
easat-10280	215	8	through	through	ADP
easat-10280	215	9	5	5	NUM
easat-10280	215	10	expert	expert	NOUN
easat-10280	215	11	panel	panel	NOUN
easat-10280	215	12	review	review	NOUN
easat-10280	215	13	.	.	PUNCT
easat-10280	216	1	construct	construct	VERB
easat-10280	216	2	validity	validity	NOUN
easat-10280	216	3	will	will	AUX
easat-10280	216	4	be	be	AUX
easat-10280	216	5	assessed	assess	VERB
easat-10280	216	6	using	use	VERB
easat-10280	216	7	confirmatory	confirmatory	ADJ
easat-10280	216	8	factor	factor	NOUN
easat-10280	216	9	analysis	analysis	NOUN
easat-10280	216	10	(	(	PUNCT
easat-10280	216	11	cfa	cfa	NOUN
easat-10280	216	12	)	)	PUNCT
easat-10280	216	13	.	.	PUNCT
easat-10280	217	1	reliability	reliability	NOUN
easat-10280	217	2	will	will	AUX
easat-10280	217	3	be	be	AUX
easat-10280	217	4	evaluated	evaluate	VERB
easat-10280	217	5	via	via	ADP
easat-10280	217	6	cronbach	cronbach	PROPN
easat-10280	217	7	’s	’s	PART
easat-10280	217	8	alpha	alpha	NOUN
easat-10280	217	9	and	and	CCONJ
easat-10280	217	10	composite	composite	ADJ
easat-10280	217	11	reliability	reliability	NOUN
easat-10280	217	12	(	(	PUNCT
easat-10280	217	13	cr	cr	NOUN
easat-10280	217	14	)	)	PUNCT
easat-10280	217	15	with	with	ADP
easat-10280	217	16	a	a	DET
easat-10280	217	17	threshold	threshold	NOUN
easat-10280	217	18	of	of	ADP
easat-10280	217	19	0.70	0.70	NUM
easat-10280	217	20	.	.	PUNCT
easat-10280	218	1	discriminant	discriminant	ADJ
easat-10280	218	2	validity	validity	NOUN
easat-10280	218	3	will	will	AUX
easat-10280	218	4	be	be	AUX
easat-10280	218	5	tested	test	VERB
easat-10280	218	6	using	use	VERB
easat-10280	218	7	the	the	DET
easat-10280	218	8	fornell	fornell	ADJ
easat-10280	218	9	-	-	PUNCT
easat-10280	218	10	larcker	larcker	NOUN
easat-10280	218	11	criterion	criterion	NOUN
easat-10280	218	12	and	and	CCONJ
easat-10280	218	13	htmt	htmt	NOUN
easat-10280	218	14	ratio	ratio	NOUN
easat-10280	218	15	.	.	PUNCT
easat-10280	219	1	ave	ave	PROPN
easat-10280	219	2	>	>	X
easat-10280	219	3	0.50	0.50	NUM
easat-10280	219	4	,	,	PUNCT
easat-10280	219	5	confirming	confirm	VERB
easat-10280	219	6	convergent	convergent	NOUN
easat-10280	219	7	validity	validity	NOUN
easat-10280	219	8	.	.	PUNCT
easat-10280	220	1	4	4	X
easat-10280	220	2	.	.	X
easat-10280	220	3	results	result	VERB
easat-10280	220	4	this	this	DET
easat-10280	220	5	research	research	NOUN
easat-10280	220	6	presents	present	VERB
easat-10280	220	7	the	the	DET
easat-10280	220	8	analysis	analysis	NOUN
easat-10280	220	9	results	result	NOUN
easat-10280	220	10	for	for	ADP
easat-10280	220	11	the	the	DET
easat-10280	220	12	study	study	NOUN
easat-10280	220	13	conducted	conduct	VERB
easat-10280	220	14	among	among	ADP
easat-10280	220	15	203	203	NUM
easat-10280	220	16	respondents	respondent	NOUN
easat-10280	220	17	(	(	PUNCT
easat-10280	220	18	98	98	NUM
easat-10280	220	19	from	from	ADP
easat-10280	220	20	thailand	thailand	PROPN
easat-10280	220	21	and	and	CCONJ
easat-10280	220	22	105	105	NUM
easat-10280	220	23	from	from	ADP
easat-10280	220	24	china	china	PROPN
easat-10280	220	25	)	)	PUNCT
easat-10280	220	26	.	.	PUNCT
easat-10280	221	1	the	the	DET
easat-10280	221	2	data	datum	NOUN
easat-10280	221	3	were	be	AUX
easat-10280	221	4	analyzed	analyze	VERB
easat-10280	221	5	using	use	VERB
easat-10280	221	6	descriptive	descriptive	ADJ
easat-10280	221	7	statistics	statistic	NOUN
easat-10280	221	8	,	,	PUNCT
easat-10280	221	9	reliability	reliability	NOUN
easat-10280	221	10	and	and	CCONJ
easat-10280	221	11	validity	validity	NOUN
easat-10280	221	12	assessment	assessment	NOUN
easat-10280	221	13	,	,	PUNCT
easat-10280	221	14	structural	structural	ADJ
easat-10280	221	15	equation	equation	NOUN
easat-10280	221	16	modeling	modeling	NOUN
easat-10280	221	17	(	(	PUNCT
easat-10280	221	18	sem	sem	NOUN
easat-10280	221	19	)	)	PUNCT
easat-10280	221	20	,	,	PUNCT
easat-10280	221	21	multi	multi	ADJ
easat-10280	221	22	-	-	ADJ
easat-10280	221	23	group	group	ADJ
easat-10280	221	24	analysis	analysis	NOUN
easat-10280	221	25	(	(	PUNCT
easat-10280	221	26	mga	mga	PROPN
easat-10280	221	27	)	)	PUNCT
easat-10280	221	28	,	,	PUNCT
easat-10280	221	29	and	and	CCONJ
easat-10280	221	30	moderation	moderation	NOUN
easat-10280	221	31	testing	testing	NOUN
easat-10280	221	32	to	to	PART
easat-10280	221	33	examine	examine	VERB
easat-10280	221	34	the	the	DET
easat-10280	221	35	proposed	propose	VERB
easat-10280	221	36	relationships	relationship	NOUN
easat-10280	221	37	in	in	ADP
easat-10280	221	38	the	the	DET
easat-10280	221	39	conceptual	conceptual	ADJ
easat-10280	221	40	framework	framework	NOUN
easat-10280	221	41	.	.	PUNCT
easat-10280	222	1	1960	1960	NUM
easat-10280	222	2	edelweiss	edelweiss	PROPN
easat-10280	222	3	applied	apply	VERB
easat-10280	222	4	science	science	NOUN
easat-10280	222	5	and	and	CCONJ
easat-10280	222	6	technology	technology	NOUN
easat-10280	222	7	issn	issn	PROPN
easat-10280	222	8	:	:	PUNCT
easat-10280	222	9	2576	2576	NUM
easat-10280	222	10	-	-	SYM
easat-10280	222	11	8484	8484	NUM
easat-10280	222	12	vol	vol	NOUN
easat-10280	222	13	.	.	PROPN
easat-10280	223	1	9	9	NUM
easat-10280	223	2	,	,	PUNCT
easat-10280	223	3	no	no	INTJ
easat-10280	223	4	.	.	NOUN
easat-10280	223	5	9	9	NUM
easat-10280	223	6	:	:	SYM
easat-10280	223	7	1954	1954	NUM
easat-10280	223	8	-	-	SYM
easat-10280	223	9	1967	1967	NUM
easat-10280	223	10	,	,	PUNCT
easat-10280	223	11	2025	2025	NUM
easat-10280	223	12	doi	doi	NOUN
easat-10280	223	13	:	:	PUNCT
easat-10280	223	14	10.55214/2576	10.55214/2576	NUM
easat-10280	223	15	-	-	NUM
easat-10280	223	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	223	17	©	©	PROPN
easat-10280	223	18	2025	2025	NUM
easat-10280	223	19	by	by	ADP
easat-10280	223	20	the	the	DET
easat-10280	223	21	authors	author	NOUN
easat-10280	223	22	;	;	PUNCT
easat-10280	223	23	licensee	licensee	PROPN
easat-10280	223	24	learning	learning	NOUN
easat-10280	223	25	gate	gate	NOUN
easat-10280	223	26	4.1	4.1	NUM
easat-10280	223	27	.	.	PUNCT
easat-10280	224	1	descriptive	descriptive	ADJ
easat-10280	224	2	statistics	statistic	NOUN
easat-10280	224	3	table	table	NOUN
easat-10280	224	4	3	3	NUM
easat-10280	224	5	.	.	PUNCT
easat-10280	224	6	demographic	demographic	ADJ
easat-10280	224	7	profile	profile	NOUN
easat-10280	224	8	of	of	ADP
easat-10280	224	9	respondents	respondent	NOUN
easat-10280	224	10	(	(	PUNCT
easat-10280	224	11	n=203	n=203	NUM
easat-10280	224	12	)	)	PUNCT
easat-10280	224	13	.	.	PUNCT
easat-10280	225	1	variable	variable	ADJ
easat-10280	225	2	category	category	NOUN
easat-10280	225	3	frequency	frequency	NOUN
easat-10280	225	4	percentage	percentage	NOUN
easat-10280	225	5	(	(	PUNCT
easat-10280	225	6	%	%	NOUN
easat-10280	225	7	)	)	PUNCT
easat-10280	225	8	country	country	NOUN
easat-10280	225	9	1	1	NUM
easat-10280	225	10	(	(	PUNCT
easat-10280	225	11	thailand	thailand	PROPN
easat-10280	225	12	)	)	PUNCT
easat-10280	225	13	98	98	NUM
easat-10280	225	14	48.3	48.3	NUM
easat-10280	225	15	%	%	NOUN
easat-10280	225	16	2	2	NUM
easat-10280	225	17	(	(	PUNCT
easat-10280	225	18	china	china	PROPN
easat-10280	225	19	)	)	PUNCT
easat-10280	225	20	105	105	NUM
easat-10280	225	21	51.7	51.7	NUM
easat-10280	225	22	%	%	NOUN
easat-10280	225	23	gender	gender	NOUN
easat-10280	225	24	male	male	NOUN
easat-10280	225	25	102	102	NUM
easat-10280	225	26	50.2	50.2	NUM
easat-10280	225	27	%	%	NOUN
easat-10280	225	28	female	female	NOUN
easat-10280	225	29	101	101	NUM
easat-10280	225	30	49.8	49.8	NUM
easat-10280	225	31	%	%	NOUN
easat-10280	225	32	age	age	NOUN
easat-10280	225	33	group	group	NOUN
easat-10280	225	34	18–24	18–24	NUM
easat-10280	225	35	years	year	NOUN
easat-10280	225	36	45	45	NUM
easat-10280	225	37	22.2	22.2	NUM
easat-10280	225	38	%	%	NOUN
easat-10280	225	39	25–34	25–34	NUM
easat-10280	225	40	years	year	NOUN
easat-10280	225	41	52	52	NUM
easat-10280	225	42	25.6	25.6	NUM
easat-10280	225	43	%	%	NOUN
easat-10280	225	44	35–44	35–44	NUM
easat-10280	225	45	years	year	NOUN
easat-10280	225	46	38	38	NUM
easat-10280	225	47	18.7	18.7	NUM
easat-10280	225	48	%	%	NOUN
easat-10280	225	49	45–54	45–54	NUM
easat-10280	225	50	years	year	NOUN
easat-10280	225	51	31	31	NUM
easat-10280	225	52	15.3	15.3	NUM
easat-10280	225	53	%	%	NOUN
easat-10280	225	54	55–64	55–64	NUM
easat-10280	225	55	years	year	NOUN
easat-10280	225	56	27	27	NUM
easat-10280	225	57	13.3	13.3	NUM
easat-10280	225	58	%	%	NOUN
easat-10280	225	59	65	65	NUM
easat-10280	225	60	+	+	NUM
easat-10280	225	61	years	year	NOUN
easat-10280	225	62	10	10	NUM
easat-10280	225	63	4.9	4.9	NUM
easat-10280	225	64	%	%	NOUN
easat-10280	225	65	academic	academic	ADJ
easat-10280	225	66	qualification	qualification	NOUN
easat-10280	225	67	high	high	ADJ
easat-10280	225	68	school	school	NOUN
easat-10280	225	69	42	42	NUM
easat-10280	225	70	20.7	20.7	NUM
easat-10280	225	71	%	%	NOUN
easat-10280	225	72	bachelor	bachelor	NOUN
easat-10280	225	73	78	78	NUM
easat-10280	225	74	38.4	38.4	NUM
easat-10280	225	75	%	%	NOUN
easat-10280	225	76	master	master	NOUN
easat-10280	225	77	56	56	NUM
easat-10280	225	78	27.6	27.6	NUM
easat-10280	225	79	%	%	NOUN
easat-10280	225	80	phd	phd	NOUN
easat-10280	225	81	)	)	PUNCT
easat-10280	225	82	27	27	NUM
easat-10280	225	83	13.3	13.3	NUM
easat-10280	225	84	%	%	NOUN
easat-10280	225	85	monthly	monthly	ADJ
easat-10280	225	86	income	income	NOUN
easat-10280	225	87	<	<	X
easat-10280	225	88	$	$	SYM
easat-10280	225	89	1,000	1,000	NUM
easat-10280	225	90	40	40	NUM
easat-10280	225	91	19.7	19.7	NUM
easat-10280	225	92	%	%	NOUN
easat-10280	225	93	$	$	SYM
easat-10280	225	94	1,000–$2,000	1,000–$2,000	NUM
easat-10280	225	95	48	48	NUM
easat-10280	225	96	23.6	23.6	NUM
easat-10280	225	97	%	%	NOUN
easat-10280	225	98	$	$	SYM
easat-10280	225	99	2,001–$3,000	2,001–$3,000	NUM
easat-10280	225	100	52	52	NUM
easat-10280	225	101	25.6	25.6	NUM
easat-10280	225	102	%	%	NOUN
easat-10280	225	103	$	$	SYM
easat-10280	225	104	3,001–$4,000	3,001–$4,000	NUM
easat-10280	225	105	38	38	NUM
easat-10280	225	106	18.7	18.7	NUM
easat-10280	225	107	%	%	NOUN
easat-10280	225	108	>	>	PUNCT
easat-10280	225	109	$	$	SYM
easat-10280	225	110	4,000	4,000	NUM
easat-10280	225	111	25	25	NUM
easat-10280	225	112	12.3	12.3	NUM
easat-10280	225	113	%	%	NOUN
easat-10280	225	114	the	the	DET
easat-10280	225	115	demographics	demographic	NOUN
easat-10280	225	116	of	of	ADP
easat-10280	225	117	the	the	DET
easat-10280	225	118	203	203	NUM
easat-10280	225	119	study	study	NOUN
easat-10280	225	120	participants	participant	NOUN
easat-10280	225	121	.	.	PUNCT
easat-10280	226	1	the	the	DET
easat-10280	226	2	sample	sample	NOUN
easat-10280	226	3	included	include	VERB
easat-10280	226	4	98	98	NUM
easat-10280	226	5	thai	thai	NOUN
easat-10280	226	6	(	(	PUNCT
easat-10280	226	7	48.3	48.3	NUM
easat-10280	226	8	%	%	NOUN
easat-10280	226	9	)	)	PUNCT
easat-10280	226	10	and	and	CCONJ
easat-10280	226	11	105	105	NUM
easat-10280	226	12	chinese	chinese	ADJ
easat-10280	226	13	(	(	PUNCT
easat-10280	226	14	51.7	51.7	NUM
easat-10280	226	15	%	%	NOUN
easat-10280	226	16	)	)	PUNCT
easat-10280	226	17	consumers	consumer	NOUN
easat-10280	226	18	,	,	PUNCT
easat-10280	226	19	with	with	ADP
easat-10280	226	20	50.2	50.2	NUM
easat-10280	226	21	%	%	NOUN
easat-10280	226	22	male	male	NOUN
easat-10280	226	23	and	and	CCONJ
easat-10280	226	24	49.8	49.8	NUM
easat-10280	226	25	%	%	NOUN
easat-10280	226	26	female	female	NOUN
easat-10280	226	27	.	.	PUNCT
easat-10280	227	1	age	age	NOUN
easat-10280	227	2	distribution	distribution	NOUN
easat-10280	227	3	was	be	AUX
easat-10280	227	4	wide	wide	ADJ
easat-10280	227	5	,	,	PUNCT
easat-10280	227	6	with	with	ADP
easat-10280	227	7	25–34	25–34	NUM
easat-10280	227	8	(	(	PUNCT
easat-10280	227	9	25.6	25.6	NUM
easat-10280	227	10	%	%	NOUN
easat-10280	227	11	)	)	PUNCT
easat-10280	227	12	being	be	AUX
easat-10280	227	13	the	the	DET
easat-10280	227	14	largest	large	ADJ
easat-10280	227	15	group	group	NOUN
easat-10280	227	16	and	and	CCONJ
easat-10280	227	17	18–24	18–24	NUM
easat-10280	227	18	(	(	PUNCT
easat-10280	227	19	22.2	22.2	NUM
easat-10280	227	20	%	%	NOUN
easat-10280	227	21	)	)	PUNCT
easat-10280	227	22	following	follow	VERB
easat-10280	227	23	.	.	PUNCT
easat-10280	228	1	also	also	ADV
easat-10280	228	2	noticeable	noticeable	ADJ
easat-10280	228	3	were	be	AUX
easat-10280	228	4	those	those	DET
easat-10280	228	5	aged	aged	ADJ
easat-10280	228	6	35–44	35–44	NUM
easat-10280	228	7	(	(	PUNCT
easat-10280	228	8	18.7	18.7	NUM
easat-10280	228	9	%	%	NOUN
easat-10280	228	10	)	)	PUNCT
easat-10280	228	11	and	and	CCONJ
easat-10280	228	12	45–54	45–54	NUM
easat-10280	228	13	(	(	PUNCT
easat-10280	228	14	15.3	15.3	NUM
easat-10280	228	15	%	%	NOUN
easat-10280	228	16	)	)	PUNCT
easat-10280	228	17	.	.	PUNCT
easat-10280	229	1	most	most	ADJ
easat-10280	229	2	had	have	VERB
easat-10280	229	3	bachelor	bachelor	NOUN
easat-10280	229	4	's	's	PART
easat-10280	229	5	degrees	degree	NOUN
easat-10280	229	6	(	(	PUNCT
easat-10280	229	7	38.4	38.4	NUM
easat-10280	229	8	%	%	NOUN
easat-10280	229	9	)	)	PUNCT
easat-10280	229	10	and	and	CCONJ
easat-10280	229	11	a	a	DET
easat-10280	229	12	large	large	ADJ
easat-10280	229	13	number	number	NOUN
easat-10280	229	14	had	have	VERB
easat-10280	229	15	master	master	NOUN
easat-10280	229	16	's	's	PART
easat-10280	229	17	degrees	degree	NOUN
easat-10280	229	18	(	(	PUNCT
easat-10280	229	19	27.6	27.6	NUM
easat-10280	229	20	%	%	NOUN
easat-10280	229	21	)	)	PUNCT
easat-10280	229	22	.	.	PUNCT
easat-10280	230	1	only	only	ADV
easat-10280	230	2	13.3	13.3	NUM
easat-10280	230	3	%	%	NOUN
easat-10280	230	4	were	be	AUX
easat-10280	230	5	phds	phds	NOUN
easat-10280	230	6	.	.	PUNCT
easat-10280	231	1	most	most	ADJ
easat-10280	231	2	respondents	respondent	NOUN
easat-10280	231	3	earned	earn	VERB
easat-10280	231	4	$	$	SYM
easat-10280	231	5	1,000–$3,000	1,000–$3,000	NUM
easat-10280	231	6	per	per	ADP
easat-10280	231	7	month	month	NOUN
easat-10280	231	8	,	,	PUNCT
easat-10280	231	9	with	with	ADP
easat-10280	231	10	25.6	25.6	NUM
easat-10280	231	11	%	%	NOUN
easat-10280	231	12	earning	earn	VERB
easat-10280	231	13	$	$	SYM
easat-10280	231	14	2,001–$3,000	2,001–$3,000	NUM
easat-10280	231	15	,	,	PUNCT
easat-10280	231	16	indicating	indicate	VERB
easat-10280	231	17	a	a	DET
easat-10280	231	18	middle	middle	ADJ
easat-10280	231	19	-	-	PUNCT
easat-10280	231	20	income	income	NOUN
easat-10280	231	21	consumer	consumer	NOUN
easat-10280	231	22	base	base	NOUN
easat-10280	231	23	.	.	PUNCT
easat-10280	232	1	the	the	DET
easat-10280	232	2	sample	sample	NOUN
easat-10280	232	3	is	be	AUX
easat-10280	232	4	well	well	ADV
easat-10280	232	5	-	-	PUNCT
easat-10280	232	6	balanced	balanced	ADJ
easat-10280	232	7	demographically	demographically	ADV
easat-10280	232	8	for	for	ADP
easat-10280	232	9	studying	study	VERB
easat-10280	232	10	live	live	ADJ
easat-10280	232	11	commerce	commerce	NOUN
easat-10280	232	12	behavior	behavior	NOUN
easat-10280	232	13	in	in	ADP
easat-10280	232	14	thailand	thailand	PROPN
easat-10280	232	15	and	and	CCONJ
easat-10280	232	16	china	china	PROPN
easat-10280	232	17	.	.	PUNCT
easat-10280	233	1	4.1.1	4.1.1	X
easat-10280	233	2	.	.	PUNCT
easat-10280	233	3	construct	construct	VERB
easat-10280	233	4	means	mean	NOUN
easat-10280	233	5	and	and	CCONJ
easat-10280	233	6	standard	standard	ADJ
easat-10280	233	7	deviations	deviation	NOUN
easat-10280	233	8	descriptive	descriptive	ADJ
easat-10280	233	9	statistics	statistic	NOUN
easat-10280	233	10	(	(	PUNCT
easat-10280	233	11	means	mean	NOUN
easat-10280	233	12	and	and	CCONJ
easat-10280	233	13	standard	standard	ADJ
easat-10280	233	14	deviations	deviation	NOUN
easat-10280	233	15	)	)	PUNCT
easat-10280	233	16	for	for	ADP
easat-10280	233	17	the	the	DET
easat-10280	233	18	five	five	NUM
easat-10280	233	19	key	key	ADJ
easat-10280	233	20	constructs	construct	NOUN
easat-10280	233	21	used	use	VERB
easat-10280	233	22	in	in	ADP
easat-10280	233	23	the	the	DET
easat-10280	233	24	study	study	NOUN
easat-10280	233	25	.	.	PUNCT
easat-10280	234	1	all	all	DET
easat-10280	234	2	constructs	construct	NOUN
easat-10280	234	3	were	be	AUX
easat-10280	234	4	measured	measure	VERB
easat-10280	234	5	on	on	ADP
easat-10280	234	6	a	a	DET
easat-10280	234	7	5	5	NUM
easat-10280	234	8	-	-	PUNCT
easat-10280	234	9	point	point	NOUN
easat-10280	234	10	likert	likert	ADJ
easat-10280	234	11	scale	scale	NOUN
easat-10280	234	12	(	(	PUNCT
easat-10280	234	13	1	1	NUM
easat-10280	234	14	=	=	PRON
easat-10280	234	15	strongly	strongly	ADV
easat-10280	234	16	disagree	disagree	VERB
easat-10280	234	17	to	to	ADP
easat-10280	234	18	5	5	NUM
easat-10280	234	19	=	=	PRON
easat-10280	234	20	strongly	strongly	ADV
easat-10280	234	21	agree	agree	VERB
easat-10280	234	22	)	)	PUNCT
easat-10280	234	23	.	.	PUNCT
easat-10280	235	1	table	table	NOUN
easat-10280	235	2	4	4	NUM
easat-10280	235	3	.	.	NUM
easat-10280	235	4	means	mean	NOUN
easat-10280	235	5	and	and	CCONJ
easat-10280	235	6	standard	standard	ADJ
easat-10280	235	7	deviations	deviation	NOUN
easat-10280	235	8	of	of	ADP
easat-10280	235	9	variables	variable	NOUN
easat-10280	235	10	.	.	PUNCT
easat-10280	236	1	construct	construct	VERB
easat-10280	236	2	mean	mean	PROPN
easat-10280	236	3	standard	standard	ADJ
easat-10280	236	4	deviation	deviation	NOUN
easat-10280	236	5	(	(	PUNCT
easat-10280	236	6	sd	sd	NOUN
easat-10280	236	7	)	)	PUNCT
easat-10280	236	8	minimum	minimum	NOUN
easat-10280	236	9	maximum	maximum	ADJ
easat-10280	236	10	online	online	ADJ
easat-10280	236	11	emotional	emotional	ADJ
easat-10280	236	12	interaction	interaction	NOUN
easat-10280	236	13	(	(	PUNCT
easat-10280	236	14	oei	oei	NOUN
easat-10280	236	15	)	)	PUNCT
easat-10280	236	16	3.82	3.82	NUM
easat-10280	236	17	0.91	0.91	NUM
easat-10280	236	18	1.00	1.00	NUM
easat-10280	236	19	5.00	5.00	NUM
easat-10280	236	20	online	online	ADJ
easat-10280	236	21	information	information	NOUN
easat-10280	236	22	interaction	interaction	NOUN
easat-10280	236	23	(	(	PUNCT
easat-10280	236	24	oii	oii	PROPN
easat-10280	236	25	)	)	PUNCT
easat-10280	236	26	3.75	3.75	NUM
easat-10280	236	27	0.87	0.87	NUM
easat-10280	236	28	1.00	1.00	NUM
easat-10280	236	29	5.00	5.00	NUM
easat-10280	236	30	sharing	sharing	NOUN
easat-10280	236	31	experience	experience	NOUN
easat-10280	236	32	(	(	PUNCT
easat-10280	236	33	se	se	X
easat-10280	236	34	)	)	PUNCT
easat-10280	236	35	3.68	3.68	NUM
easat-10280	236	36	0.93	0.93	NUM
easat-10280	236	37	1.00	1.00	NUM
easat-10280	236	38	5.00	5.00	NUM
easat-10280	236	39	impulsive	impulsive	ADJ
easat-10280	236	40	purchases	purchase	NOUN
easat-10280	236	41	(	(	PUNCT
easat-10280	236	42	cip	cip	NOUN
easat-10280	236	43	)	)	PUNCT
easat-10280	236	44	3.71	3.71	NUM
easat-10280	236	45	0.95	0.95	NUM
easat-10280	236	46	1.00	1.00	NUM
easat-10280	236	47	5.00	5.00	NUM
easat-10280	236	48	brand	brand	NOUN
easat-10280	236	49	engagement	engagement	NOUN
easat-10280	236	50	(	(	PUNCT
easat-10280	236	51	be	be	AUX
easat-10280	236	52	)	)	PUNCT
easat-10280	236	53	3.65	3.65	NUM
easat-10280	236	54	0.89	0.89	NUM
easat-10280	236	55	1.00	1.00	NUM
easat-10280	236	56	5.00	5.00	NUM
easat-10280	236	57	among	among	ADP
easat-10280	236	58	the	the	DET
easat-10280	236	59	variables	variable	NOUN
easat-10280	236	60	,	,	PUNCT
easat-10280	236	61	online	online	ADJ
easat-10280	236	62	emotional	emotional	ADJ
easat-10280	236	63	interaction	interaction	NOUN
easat-10280	236	64	(	(	PUNCT
easat-10280	236	65	m	m	NOUN
easat-10280	236	66	=	=	NUM
easat-10280	236	67	3.82	3.82	NUM
easat-10280	236	68	)	)	PUNCT
easat-10280	236	69	and	and	CCONJ
easat-10280	236	70	online	online	ADJ
easat-10280	236	71	information	information	NOUN
easat-10280	236	72	interaction	interaction	NOUN
easat-10280	236	73	(	(	PUNCT
easat-10280	236	74	m	m	PROPN
easat-10280	236	75	=	=	SYM
easat-10280	236	76	3.75	3.75	NUM
easat-10280	236	77	)	)	PUNCT
easat-10280	236	78	had	have	VERB
easat-10280	236	79	the	the	DET
easat-10280	236	80	highest	high	ADJ
easat-10280	236	81	mean	mean	ADJ
easat-10280	236	82	scores	score	NOUN
easat-10280	236	83	,	,	PUNCT
easat-10280	236	84	suggesting	suggest	VERB
easat-10280	236	85	participants	participant	NOUN
easat-10280	236	86	generally	generally	ADV
easat-10280	236	87	perceived	perceive	VERB
easat-10280	236	88	high	high	ADJ
easat-10280	236	89	levels	level	NOUN
easat-10280	236	90	of	of	ADP
easat-10280	236	91	engagement	engagement	NOUN
easat-10280	236	92	and	and	CCONJ
easat-10280	236	93	informational	informational	ADJ
easat-10280	236	94	exchange	exchange	NOUN
easat-10280	236	95	during	during	ADP
easat-10280	236	96	live	live	ADJ
easat-10280	236	97	commerce	commerce	NOUN
easat-10280	236	98	sessions	session	NOUN
easat-10280	236	99	.	.	PUNCT
easat-10280	237	1	impulsive	impulsive	ADJ
easat-10280	237	2	purchases	purchase	NOUN
easat-10280	237	3	and	and	CCONJ
easat-10280	237	4	sharing	sharing	NOUN
easat-10280	237	5	experience	experience	NOUN
easat-10280	237	6	also	also	ADV
easat-10280	237	7	showed	show	VERB
easat-10280	237	8	moderately	moderately	ADV
easat-10280	237	9	high	high	ADJ
easat-10280	237	10	means	mean	NOUN
easat-10280	237	11	(	(	PUNCT
easat-10280	237	12	3.71	3.71	NUM
easat-10280	237	13	and	and	CCONJ
easat-10280	237	14	3.68	3.68	NUM
easat-10280	237	15	respectively	respectively	ADV
easat-10280	237	16	)	)	PUNCT
easat-10280	237	17	,	,	PUNCT
easat-10280	237	18	indicating	indicate	VERB
easat-10280	237	19	that	that	SCONJ
easat-10280	237	20	these	these	DET
easat-10280	237	21	behaviors	behavior	NOUN
easat-10280	237	22	are	be	AUX
easat-10280	237	23	relatively	relatively	ADV
easat-10280	237	24	common	common	ADJ
easat-10280	237	25	in	in	ADP
easat-10280	237	26	the	the	DET
easat-10280	237	27	live	live	PROPN
easat-10280	237	28	commerce	commerce	PROPN
easat-10280	237	29	environment	environment	NOUN
easat-10280	237	30	.	.	PUNCT
easat-10280	238	1	brand	brand	NOUN
easat-10280	238	2	engagement	engagement	NOUN
easat-10280	238	3	,	,	PUNCT
easat-10280	238	4	while	while	SCONJ
easat-10280	238	5	slightly	slightly	ADV
easat-10280	238	6	lower	low	ADJ
easat-10280	238	7	(	(	PUNCT
easat-10280	238	8	m	m	NOUN
easat-10280	238	9	=	=	NOUN
easat-10280	238	10	3.65	3.65	NUM
easat-10280	238	11	)	)	PUNCT
easat-10280	238	12	,	,	PUNCT
easat-10280	238	13	still	still	ADV
easat-10280	238	14	reflects	reflect	VERB
easat-10280	238	15	a	a	DET
easat-10280	238	16	positive	positive	ADJ
easat-10280	238	17	inclination	inclination	NOUN
easat-10280	238	18	toward	toward	ADP
easat-10280	238	19	involvement	involvement	NOUN
easat-10280	238	20	with	with	ADP
easat-10280	238	21	brands	brand	NOUN
easat-10280	238	22	.	.	PUNCT
easat-10280	239	1	all	all	DET
easat-10280	239	2	constructs	construct	NOUN
easat-10280	239	3	exhibited	exhibit	VERB
easat-10280	239	4	standard	standard	ADJ
easat-10280	239	5	deviations	deviation	NOUN
easat-10280	239	6	near	near	ADP
easat-10280	239	7	or	or	CCONJ
easat-10280	239	8	below	below	ADP
easat-10280	239	9	1.0	1.0	NUM
easat-10280	239	10	,	,	PUNCT
easat-10280	239	11	indicating	indicate	VERB
easat-10280	239	12	moderate	moderate	ADJ
easat-10280	239	13	variability	variability	NOUN
easat-10280	239	14	across	across	ADP
easat-10280	239	15	respondents	respondent	NOUN
easat-10280	239	16	.	.	PUNCT
easat-10280	240	1	1961	1961	NUM
easat-10280	240	2	edelweiss	edelweiss	PROPN
easat-10280	240	3	applied	apply	VERB
easat-10280	240	4	science	science	NOUN
easat-10280	240	5	and	and	CCONJ
easat-10280	240	6	technology	technology	NOUN
easat-10280	240	7	issn	issn	PROPN
easat-10280	240	8	:	:	PUNCT
easat-10280	240	9	2576	2576	NUM
easat-10280	240	10	-	-	SYM
easat-10280	240	11	8484	8484	NUM
easat-10280	240	12	vol	vol	NOUN
easat-10280	240	13	.	.	PROPN
easat-10280	241	1	9	9	NUM
easat-10280	241	2	,	,	PUNCT
easat-10280	241	3	no	no	INTJ
easat-10280	241	4	.	.	NOUN
easat-10280	241	5	9	9	NUM
easat-10280	241	6	:	:	SYM
easat-10280	241	7	1954	1954	NUM
easat-10280	241	8	-	-	SYM
easat-10280	241	9	1967	1967	NUM
easat-10280	241	10	,	,	PUNCT
easat-10280	241	11	2025	2025	NUM
easat-10280	241	12	doi	doi	NOUN
easat-10280	241	13	:	:	PUNCT
easat-10280	241	14	10.55214/2576	10.55214/2576	NUM
easat-10280	241	15	-	-	NUM
easat-10280	241	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	241	17	©	©	PROPN
easat-10280	241	18	2025	2025	NUM
easat-10280	241	19	by	by	ADP
easat-10280	241	20	the	the	DET
easat-10280	241	21	authors	author	NOUN
easat-10280	241	22	;	;	PUNCT
easat-10280	241	23	licensee	licensee	PROPN
easat-10280	241	24	learning	learning	NOUN
easat-10280	241	25	gate	gate	NOUN
easat-10280	241	26	4.2	4.2	NUM
easat-10280	241	27	.	.	PUNCT
easat-10280	242	1	measurement	measurement	NOUN
easat-10280	242	2	model	model	PROPN
easat-10280	242	3	evaluation	evaluation	PROPN
easat-10280	242	4	4.2.1	4.2.1	NOUN
easat-10280	242	5	.	.	PUNCT
easat-10280	243	1	reliability	reliability	VERB
easat-10280	243	2	the	the	DET
easat-10280	243	3	reliability	reliability	NOUN
easat-10280	243	4	and	and	CCONJ
easat-10280	243	5	validity	validity	NOUN
easat-10280	243	6	tables	table	NOUN
easat-10280	243	7	from	from	ADP
easat-10280	243	8	the	the	DET
easat-10280	243	9	measurement	measurement	NOUN
easat-10280	243	10	model	model	NOUN
easat-10280	243	11	evaluation	evaluation	NOUN
easat-10280	243	12	are	be	AUX
easat-10280	243	13	below	below	ADP
easat-10280	243	14	:	:	PUNCT
easat-10280	243	15	table	table	NOUN
easat-10280	243	16	5	5	NUM
easat-10280	243	17	.	.	PUNCT
easat-10280	244	1	reliability	reliability	NOUN
easat-10280	244	2	analysis	analysis	NOUN
easat-10280	244	3	of	of	ADP
easat-10280	244	4	constructs	construct	NOUN
easat-10280	244	5	.	.	PUNCT
easat-10280	245	1	construct	construct	VERB
easat-10280	245	2	cronbach	cronbach	PROPN
easat-10280	245	3	’s	’s	PART
easat-10280	245	4	alpha	alpha	ADJ
easat-10280	245	5	composite	composite	ADJ
easat-10280	245	6	reliability	reliability	NOUN
easat-10280	245	7	(	(	PUNCT
easat-10280	245	8	cr	cr	NOUN
easat-10280	245	9	)	)	PUNCT
easat-10280	245	10	online	online	ADJ
easat-10280	245	11	emotional	emotional	ADJ
easat-10280	245	12	interaction	interaction	NOUN
easat-10280	245	13	(	(	PUNCT
easat-10280	245	14	oei	oei	NOUN
easat-10280	245	15	)	)	PUNCT
easat-10280	245	16	0.89	0.89	NUM
easat-10280	245	17	0.91	0.91	NUM
easat-10280	245	18	online	online	ADJ
easat-10280	245	19	information	information	NOUN
easat-10280	245	20	interaction	interaction	NOUN
easat-10280	245	21	(	(	PUNCT
easat-10280	245	22	oii	oii	NOUN
easat-10280	245	23	)	)	PUNCT
easat-10280	245	24	0.88	0.88	NUM
easat-10280	245	25	0.90	0.90	NUM
easat-10280	245	26	sharing	sharing	NOUN
easat-10280	245	27	experience	experience	NOUN
easat-10280	245	28	(	(	PUNCT
easat-10280	245	29	se	se	X
easat-10280	245	30	)	)	PUNCT
easat-10280	245	31	0.86	0.86	NUM
easat-10280	245	32	0.88	0.88	NUM
easat-10280	245	33	consumer	consumer	NOUN
easat-10280	245	34	impulsive	impulsive	ADJ
easat-10280	245	35	purchases	purchase	NOUN
easat-10280	245	36	(	(	PUNCT
easat-10280	245	37	cip	cip	NOUN
easat-10280	245	38	)	)	PUNCT
easat-10280	245	39	0.91	0.91	NUM
easat-10280	245	40	0.93	0.93	NUM
easat-10280	245	41	brand	brand	NOUN
easat-10280	245	42	engagement	engagement	NOUN
easat-10280	245	43	(	(	PUNCT
easat-10280	245	44	be	be	AUX
easat-10280	245	45	)	)	PUNCT
easat-10280	245	46	0.87	0.87	NUM
easat-10280	245	47	0.89	0.89	NUM
easat-10280	245	48	the	the	DET
easat-10280	245	49	reliability	reliability	NOUN
easat-10280	245	50	of	of	ADP
easat-10280	245	51	the	the	DET
easat-10280	245	52	five	five	NUM
easat-10280	245	53	main	main	ADJ
easat-10280	245	54	constructs	construct	NOUN
easat-10280	245	55	used	use	VERB
easat-10280	245	56	in	in	ADP
easat-10280	245	57	the	the	DET
easat-10280	245	58	study	study	NOUN
easat-10280	245	59	.	.	PUNCT
easat-10280	246	1	both	both	PRON
easat-10280	246	2	cronbach	cronbach	VERB
easat-10280	246	3	’s	’s	PART
easat-10280	246	4	alpha	alpha	NOUN
easat-10280	246	5	and	and	CCONJ
easat-10280	246	6	composite	composite	ADJ
easat-10280	246	7	reliability	reliability	NOUN
easat-10280	246	8	(	(	PUNCT
easat-10280	246	9	cr	cr	NOUN
easat-10280	246	10	)	)	PUNCT
easat-10280	246	11	values	value	NOUN
easat-10280	246	12	exceed	exceed	VERB
easat-10280	246	13	the	the	DET
easat-10280	246	14	recommended	recommend	VERB
easat-10280	246	15	threshold	threshold	NOUN
easat-10280	246	16	of	of	ADP
easat-10280	246	17	0.70	0.70	NUM
easat-10280	246	18	[	[	X
easat-10280	246	19	35	35	NUM
easat-10280	246	20	]	]	PUNCT
easat-10280	246	21	confirming	confirm	VERB
easat-10280	246	22	high	high	ADJ
easat-10280	246	23	internal	internal	ADJ
easat-10280	246	24	consistency	consistency	NOUN
easat-10280	246	25	of	of	ADP
easat-10280	246	26	all	all	DET
easat-10280	246	27	constructs	construct	NOUN
easat-10280	246	28	.	.	PUNCT
easat-10280	247	1	the	the	DET
easat-10280	247	2	highest	high	ADJ
easat-10280	247	3	reliability	reliability	NOUN
easat-10280	247	4	is	be	AUX
easat-10280	247	5	seen	see	VERB
easat-10280	247	6	in	in	ADP
easat-10280	247	7	cip	cip	PROPN
easat-10280	247	8	(	(	PUNCT
easat-10280	247	9	α	α	NOUN
easat-10280	247	10	=	=	SYM
easat-10280	247	11	0.91	0.91	NUM
easat-10280	247	12	;	;	PUNCT
easat-10280	247	13	cr	cr	PROPN
easat-10280	247	14	=	=	SYM
easat-10280	247	15	0.93	0.93	NUM
easat-10280	247	16	)	)	PUNCT
easat-10280	247	17	,	,	PUNCT
easat-10280	247	18	indicating	indicate	VERB
easat-10280	247	19	strong	strong	ADJ
easat-10280	247	20	consistency	consistency	NOUN
easat-10280	247	21	among	among	ADP
easat-10280	247	22	items	item	NOUN
easat-10280	247	23	measuring	measure	VERB
easat-10280	247	24	impulsive	impulsive	ADJ
easat-10280	247	25	purchasing	purchasing	NOUN
easat-10280	247	26	behavior	behavior	NOUN
easat-10280	247	27	.	.	PUNCT
easat-10280	248	1	table	table	NOUN
easat-10280	248	2	6	6	NUM
easat-10280	248	3	.	.	PUNCT
easat-10280	249	1	convergent	convergent	NOUN
easat-10280	249	2	and	and	CCONJ
easat-10280	249	3	discriminant	discriminant	ADJ
easat-10280	249	4	validity	validity	NOUN
easat-10280	249	5	(	(	PUNCT
easat-10280	249	6	fornell	fornell	NOUN
easat-10280	249	7	–	–	PUNCT
easat-10280	249	8	larcker	larcker	NOUN
easat-10280	249	9	criterion	criterion	NOUN
easat-10280	249	10	)	)	PUNCT
easat-10280	249	11	construct	construct	VERB
easat-10280	249	12	ave	ave	PROPN
easat-10280	249	13	√ave	√ave	PROPN
easat-10280	249	14	oei	oei	PROPN
easat-10280	249	15	oii	oii	PROPN
easat-10280	249	16	se	se	PROPN
easat-10280	249	17	cip	cip	PROPN
easat-10280	249	18	be	be	AUX
easat-10280	249	19	oei	oei	PROPN
easat-10280	249	20	0.73	0.73	NUM
easat-10280	249	21	0.85	0.85	NUM
easat-10280	249	22	0.85	0.85	NUM
easat-10280	249	23	oii	oii	NOUN
easat-10280	249	24	0.69	0.69	NUM
easat-10280	249	25	0.83	0.83	NUM
easat-10280	249	26	0.62	0.62	NUM
easat-10280	249	27	0.83	0.83	NUM
easat-10280	249	28	se	se	X
easat-10280	249	29	0.67	0.67	NUM
easat-10280	249	30	0.82	0.82	NUM
easat-10280	249	31	0.58	0.58	NUM
easat-10280	249	32	0.54	0.54	NUM
easat-10280	249	33	0.82	0.82	NUM
easat-10280	249	34	cip	cip	NOUN
easat-10280	249	35	0.75	0.75	NUM
easat-10280	249	36	0.87	0.87	NUM
easat-10280	249	37	0.51	0.51	NUM
easat-10280	249	38	0.49	0.49	NUM
easat-10280	249	39	0.66	0.66	NUM
easat-10280	249	40	0.87	0.87	NUM
easat-10280	249	41	be	be	VERB
easat-10280	249	42	0.70	0.70	NUM
easat-10280	249	43	0.84	0.84	NUM
easat-10280	249	44	0.47	0.47	NUM
easat-10280	249	45	0.43	0.43	NUM
easat-10280	249	46	0.59	0.59	NUM
easat-10280	249	47	0.72	0.72	NUM
easat-10280	249	48	0.84	0.84	NUM
easat-10280	249	49	the	the	DET
easat-10280	249	50	convergent	convergent	NOUN
easat-10280	249	51	and	and	CCONJ
easat-10280	249	52	discriminant	discriminant	ADJ
easat-10280	249	53	validity	validity	NOUN
easat-10280	249	54	of	of	ADP
easat-10280	249	55	the	the	DET
easat-10280	249	56	measurement	measurement	NOUN
easat-10280	249	57	model	model	NOUN
easat-10280	249	58	using	use	VERB
easat-10280	249	59	the	the	DET
easat-10280	249	60	fornell	fornell	NOUN
easat-10280	249	61	–	–	PUNCT
easat-10280	249	62	larcker	larcker	NOUN
easat-10280	249	63	criterion	criterion	NOUN
easat-10280	249	64	.	.	PUNCT
easat-10280	250	1	all	all	DET
easat-10280	250	2	constructs	construct	NOUN
easat-10280	250	3	achieved	achieve	VERB
easat-10280	250	4	average	average	ADJ
easat-10280	250	5	variance	variance	NOUN
easat-10280	250	6	extracted	extract	VERB
easat-10280	250	7	(	(	PUNCT
easat-10280	250	8	ave	ave	PROPN
easat-10280	250	9	)	)	PUNCT
easat-10280	250	10	>	>	X
easat-10280	250	11	0.50	0.50	NUM
easat-10280	250	12	,	,	PUNCT
easat-10280	250	13	confirming	confirm	VERB
easat-10280	250	14	convergent	convergent	NOUN
easat-10280	250	15	validity	validity	NOUN
easat-10280	250	16	.	.	PUNCT
easat-10280	251	1	furthermore	furthermore	ADV
easat-10280	251	2	,	,	PUNCT
easat-10280	251	3	the	the	DET
easat-10280	251	4	square	square	ADJ
easat-10280	251	5	root	root	NOUN
easat-10280	251	6	of	of	ADP
easat-10280	251	7	ave	ave	PROPN
easat-10280	251	8	(	(	PUNCT
easat-10280	251	9	√ave	√ave	NOUN
easat-10280	251	10	)	)	PUNCT
easat-10280	251	11	for	for	ADP
easat-10280	251	12	each	each	DET
easat-10280	251	13	construct	construct	NOUN
easat-10280	251	14	(	(	PUNCT
easat-10280	251	15	diagonal	diagonal	ADJ
easat-10280	251	16	values	value	NOUN
easat-10280	251	17	)	)	PUNCT
easat-10280	251	18	is	be	AUX
easat-10280	251	19	greater	great	ADJ
easat-10280	251	20	than	than	ADP
easat-10280	251	21	the	the	DET
easat-10280	251	22	inter	inter	ADJ
easat-10280	251	23	-	-	ADJ
easat-10280	251	24	construct	construct	ADJ
easat-10280	251	25	correlations	correlation	NOUN
easat-10280	251	26	(	(	PUNCT
easat-10280	251	27	off	off	ADP
easat-10280	251	28	-	-	PUNCT
easat-10280	251	29	diagonal	diagonal	ADJ
easat-10280	251	30	values	value	NOUN
easat-10280	251	31	)	)	PUNCT
easat-10280	251	32	,	,	PUNCT
easat-10280	251	33	supporting	support	VERB
easat-10280	251	34	discriminant	discriminant	ADJ
easat-10280	251	35	validity	validity	NOUN
easat-10280	251	36	.	.	PUNCT
easat-10280	252	1	for	for	ADP
easat-10280	252	2	instance	instance	NOUN
easat-10280	252	3	,	,	PUNCT
easat-10280	252	4	the	the	DET
easat-10280	252	5	√ave	√ave	NOUN
easat-10280	252	6	of	of	ADP
easat-10280	252	7	oei	oei	PROPN
easat-10280	252	8	(	(	PUNCT
easat-10280	252	9	0.85	0.85	NUM
easat-10280	252	10	)	)	PUNCT
easat-10280	252	11	is	be	AUX
easat-10280	252	12	higher	high	ADJ
easat-10280	252	13	than	than	ADP
easat-10280	252	14	its	its	PRON
easat-10280	252	15	correlation	correlation	NOUN
easat-10280	252	16	with	with	ADP
easat-10280	252	17	oii	oii	NOUN
easat-10280	252	18	(	(	PUNCT
easat-10280	252	19	0.62	0.62	NUM
easat-10280	252	20	)	)	PUNCT
easat-10280	252	21	or	or	CCONJ
easat-10280	252	22	se	se	X
easat-10280	252	23	(	(	PUNCT
easat-10280	252	24	0.58	0.58	NUM
easat-10280	252	25	)	)	PUNCT
easat-10280	252	26	,	,	PUNCT
easat-10280	252	27	indicating	indicate	VERB
easat-10280	252	28	each	each	DET
easat-10280	252	29	construct	construct	NOUN
easat-10280	252	30	is	be	AUX
easat-10280	252	31	distinct	distinct	ADJ
easat-10280	252	32	from	from	ADP
easat-10280	252	33	the	the	DET
easat-10280	252	34	others	other	NOUN
easat-10280	252	35	.	.	PUNCT
easat-10280	253	1	4.3	4.3	NUM
easat-10280	253	2	.	.	PUNCT
easat-10280	253	3	structural	structural	ADJ
easat-10280	253	4	equation	equation	NOUN
easat-10280	253	5	modeling	modeling	NOUN
easat-10280	253	6	(	(	PUNCT
easat-10280	253	7	sem	sem	NOUN
easat-10280	253	8	)	)	PUNCT
easat-10280	253	9	4.3.1	4.3.1	NUM
easat-10280	253	10	.	.	PUNCT
easat-10280	254	1	path	path	NOUN
easat-10280	254	2	coefficients	coefficient	VERB
easat-10280	254	3	a	a	DET
easat-10280	254	4	detailed	detailed	ADJ
easat-10280	254	5	explanation	explanation	NOUN
easat-10280	254	6	of	of	ADP
easat-10280	254	7	the	the	DET
easat-10280	254	8	hypothesis	hypothesis	NOUN
easat-10280	254	9	testing	testing	NOUN
easat-10280	254	10	results	result	NOUN
easat-10280	254	11	and	and	CCONJ
easat-10280	254	12	model	model	NOUN
easat-10280	254	13	fit	fit	ADJ
easat-10280	254	14	indices	index	NOUN
easat-10280	254	15	.	.	PUNCT
easat-10280	255	1	table	table	NOUN
easat-10280	255	2	7	7	NUM
easat-10280	255	3	.	.	PUNCT
easat-10280	256	1	hypotheses	hypothesis	NOUN
easat-10280	256	2	testing	testing	NOUN
easat-10280	256	3	results	result	NOUN
easat-10280	256	4	.	.	PUNCT
easat-10280	257	1	hypothesis	hypothesis	NOUN
easat-10280	257	2	path	path	NOUN
easat-10280	257	3	standardized	standardized	ADJ
easat-10280	257	4	coefficient	coefficient	NOUN
easat-10280	257	5	(	(	PUNCT
easat-10280	257	6	β	β	NOUN
easat-10280	257	7	)	)	PUNCT
easat-10280	257	8	t	t	NOUN
easat-10280	257	9	-	-	PUNCT
easat-10280	257	10	value	value	NOUN
easat-10280	257	11	p	p	NOUN
easat-10280	257	12	-	-	PUNCT
easat-10280	257	13	value	value	NOUN
easat-10280	257	14	result	result	NOUN
easat-10280	257	15	h1	h1	PROPN
easat-10280	257	16	oei	oei	PROPN
easat-10280	257	17	→	→	SYM
easat-10280	257	18	cip	cip	PROPN
easat-10280	257	19	(	(	PUNCT
easat-10280	257	20	emotional	emotional	ADJ
easat-10280	257	21	→	→	SYM
easat-10280	257	22	impulse	impulse	ADJ
easat-10280	257	23	)	)	PUNCT
easat-10280	257	24	0.28	0.28	NUM
easat-10280	257	25	4.32	4.32	NUM
easat-10280	257	26	<	<	X
easat-10280	257	27	0.001	0.001	NUM
easat-10280	257	28	supported	support	VERB
easat-10280	257	29	h2	h2	PROPN
easat-10280	257	30	oii	oii	PROPN
easat-10280	257	31	→	→	SYM
easat-10280	257	32	cip	cip	PROPN
easat-10280	257	33	(	(	PUNCT
easat-10280	257	34	information	information	NOUN
easat-10280	257	35	→	→	SYM
easat-10280	257	36	impulse	impulse	ADJ
easat-10280	257	37	)	)	PUNCT
easat-10280	257	38	0.18	0.18	NUM
easat-10280	257	39	2.87	2.87	NUM
easat-10280	257	40	0.004	0.004	NUM
easat-10280	257	41	supported	support	VERB
easat-10280	257	42	h3	h3	NOUN
easat-10280	257	43	se	se	X
easat-10280	257	44	→	→	SYM
easat-10280	257	45	cip	cip	PROPN
easat-10280	257	46	(	(	PUNCT
easat-10280	257	47	sharing	share	VERB
easat-10280	257	48	→	→	SYM
easat-10280	257	49	impulse	impulse	ADJ
easat-10280	257	50	)	)	PUNCT
easat-10280	257	51	0.41	0.41	NUM
easat-10280	257	52	6.15	6.15	NUM
easat-10280	257	53	<	<	SYM
easat-10280	257	54	0.001	0.001	NUM
easat-10280	257	55	supported	support	VERB
easat-10280	257	56	h4	h4	PROPN
easat-10280	257	57	be	be	AUX
easat-10280	257	58	→	→	SYM
easat-10280	257	59	cip	cip	NOUN
easat-10280	257	60	(	(	PUNCT
easat-10280	257	61	brand	brand	NOUN
easat-10280	257	62	→	→	SYM
easat-10280	257	63	impulse	impulse	ADJ
easat-10280	257	64	)	)	PUNCT
easat-10280	257	65	0.35	0.35	NUM
easat-10280	257	66	5.21	5.21	NUM
easat-10280	257	67	<	<	SYM
easat-10280	257	68	0.001	0.001	NUM
easat-10280	257	69	supported	support	VERB
easat-10280	257	70	hypotheses	hypothesis	NOUN
easat-10280	257	71	testing	testing	NOUN
easat-10280	257	72	results	result	NOUN
easat-10280	257	73	table	table	NOUN
easat-10280	257	74	summarizes	summarize	VERB
easat-10280	257	75	the	the	DET
easat-10280	257	76	results	result	NOUN
easat-10280	257	77	of	of	ADP
easat-10280	257	78	the	the	DET
easat-10280	257	79	structural	structural	ADJ
easat-10280	257	80	model	model	NOUN
easat-10280	257	81	and	and	CCONJ
easat-10280	257	82	hypothesis	hypothesis	NOUN
easat-10280	257	83	testing	testing	NOUN
easat-10280	257	84	using	use	VERB
easat-10280	257	85	structural	structural	ADJ
easat-10280	257	86	equation	equation	NOUN
easat-10280	257	87	modeling	modeling	NOUN
easat-10280	257	88	(	(	PUNCT
easat-10280	257	89	sem	sem	NOUN
easat-10280	257	90	)	)	PUNCT
easat-10280	257	91	.	.	PUNCT
easat-10280	258	1	all	all	DET
easat-10280	258	2	four	four	NUM
easat-10280	258	3	hypotheses	hypothesis	NOUN
easat-10280	258	4	(	(	PUNCT
easat-10280	258	5	h1	h1	NOUN
easat-10280	258	6	–	–	PUNCT
easat-10280	258	7	h4	h4	PROPN
easat-10280	258	8	)	)	PUNCT
easat-10280	258	9	were	be	AUX
easat-10280	258	10	statistically	statistically	ADV
easat-10280	258	11	significant	significant	ADJ
easat-10280	258	12	with	with	ADP
easat-10280	258	13	p	p	NOUN
easat-10280	258	14	-	-	PUNCT
easat-10280	258	15	values	value	NOUN
easat-10280	258	16	<	<	X
easat-10280	258	17	0.01	0.01	NUM
easat-10280	258	18	,	,	PUNCT
easat-10280	258	19	indicating	indicate	VERB
easat-10280	258	20	strong	strong	ADJ
easat-10280	258	21	support	support	NOUN
easat-10280	258	22	for	for	ADP
easat-10280	258	23	the	the	DET
easat-10280	258	24	proposed	propose	VERB
easat-10280	258	25	paths	path	NOUN
easat-10280	258	26	in	in	ADP
easat-10280	258	27	the	the	DET
easat-10280	258	28	model	model	NOUN
easat-10280	258	29	.	.	PUNCT
easat-10280	259	1	h1	h1	PROPN
easat-10280	259	2	shows	show	VERB
easat-10280	259	3	that	that	SCONJ
easat-10280	259	4	online	online	ADJ
easat-10280	259	5	emotional	emotional	ADJ
easat-10280	259	6	interaction	interaction	NOUN
easat-10280	259	7	(	(	PUNCT
easat-10280	259	8	oei	oei	NOUN
easat-10280	259	9	)	)	PUNCT
easat-10280	259	10	significantly	significantly	ADV
easat-10280	259	11	influences	influence	VERB
easat-10280	259	12	consumers	consumer	NOUN
easat-10280	259	13	'	'	PART
easat-10280	259	14	impulsive	impulsive	ADJ
easat-10280	259	15	purchases	purchase	NOUN
easat-10280	259	16	(	(	PUNCT
easat-10280	259	17	cip	cip	NOUN
easat-10280	259	18	)	)	PUNCT
easat-10280	259	19	,	,	PUNCT
easat-10280	259	20	suggesting	suggest	VERB
easat-10280	259	21	that	that	SCONJ
easat-10280	259	22	emotional	emotional	ADJ
easat-10280	259	23	connections	connection	NOUN
easat-10280	259	24	during	during	ADP
easat-10280	259	25	live	live	ADJ
easat-10280	259	26	commerce	commerce	NOUN
easat-10280	259	27	(	(	PUNCT
easat-10280	259	28	e.g.	e.g.	ADV
easat-10280	259	29	,	,	PUNCT
easat-10280	259	30	with	with	ADP
easat-10280	259	31	streamers	streamer	NOUN
easat-10280	259	32	)	)	PUNCT
easat-10280	259	33	can	can	AUX
easat-10280	259	34	drive	drive	VERB
easat-10280	259	35	unplanned	unplanned	ADJ
easat-10280	259	36	buying	buying	NOUN
easat-10280	259	37	behavior	behavior	NOUN
easat-10280	259	38	.	.	PUNCT
easat-10280	260	1	1962	1962	NUM
easat-10280	260	2	edelweiss	edelweiss	PROPN
easat-10280	260	3	applied	apply	VERB
easat-10280	260	4	science	science	NOUN
easat-10280	260	5	and	and	CCONJ
easat-10280	260	6	technology	technology	NOUN
easat-10280	260	7	issn	issn	PROPN
easat-10280	260	8	:	:	PUNCT
easat-10280	260	9	2576	2576	NUM
easat-10280	260	10	-	-	SYM
easat-10280	260	11	8484	8484	NUM
easat-10280	260	12	vol	vol	NOUN
easat-10280	260	13	.	.	PROPN
easat-10280	261	1	9	9	NUM
easat-10280	261	2	,	,	PUNCT
easat-10280	261	3	no	no	INTJ
easat-10280	261	4	.	.	NOUN
easat-10280	261	5	9	9	NUM
easat-10280	261	6	:	:	SYM
easat-10280	261	7	1954	1954	NUM
easat-10280	261	8	-	-	SYM
easat-10280	261	9	1967	1967	NUM
easat-10280	261	10	,	,	PUNCT
easat-10280	261	11	2025	2025	NUM
easat-10280	261	12	doi	doi	NOUN
easat-10280	261	13	:	:	PUNCT
easat-10280	261	14	10.55214/2576	10.55214/2576	NUM
easat-10280	261	15	-	-	NUM
easat-10280	261	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	261	17	©	©	PROPN
easat-10280	261	18	2025	2025	NUM
easat-10280	261	19	by	by	ADP
easat-10280	261	20	the	the	DET
easat-10280	261	21	authors	author	NOUN
easat-10280	261	22	;	;	PUNCT
easat-10280	261	23	licensee	licensee	PROPN
easat-10280	261	24	learning	learning	PROPN
easat-10280	261	25	gate	gate	PROPN
easat-10280	261	26	h2	h2	PROPN
easat-10280	261	27	supports	support	VERB
easat-10280	261	28	that	that	SCONJ
easat-10280	261	29	online	online	ADJ
easat-10280	261	30	information	information	NOUN
easat-10280	261	31	interaction	interaction	NOUN
easat-10280	261	32	(	(	PUNCT
easat-10280	261	33	oii	oii	NOUN
easat-10280	261	34	)	)	PUNCT
easat-10280	261	35	also	also	ADV
easat-10280	261	36	has	have	VERB
easat-10280	261	37	a	a	DET
easat-10280	261	38	significant	significant	ADJ
easat-10280	261	39	effect	effect	NOUN
easat-10280	261	40	on	on	ADP
easat-10280	261	41	impulsive	impulsive	ADJ
easat-10280	261	42	purchases	purchase	NOUN
easat-10280	261	43	,	,	PUNCT
easat-10280	261	44	although	although	SCONJ
easat-10280	261	45	with	with	ADP
easat-10280	261	46	a	a	DET
easat-10280	261	47	smaller	small	ADJ
easat-10280	261	48	β	β	NOUN
easat-10280	261	49	value	value	NOUN
easat-10280	261	50	(	(	PUNCT
easat-10280	261	51	0.18	0.18	NUM
easat-10280	261	52	)	)	PUNCT
easat-10280	261	53	,	,	PUNCT
easat-10280	261	54	indicating	indicate	VERB
easat-10280	261	55	a	a	DET
easat-10280	261	56	less	less	ADV
easat-10280	261	57	intense	intense	ADJ
easat-10280	261	58	but	but	CCONJ
easat-10280	261	59	still	still	ADV
easat-10280	261	60	meaningful	meaningful	ADJ
easat-10280	261	61	impact	impact	NOUN
easat-10280	261	62	.	.	PUNCT
easat-10280	262	1	h3	h3	NOUN
easat-10280	262	2	confirms	confirm	VERB
easat-10280	262	3	that	that	SCONJ
easat-10280	262	4	sharing	share	VERB
easat-10280	262	5	experience	experience	NOUN
easat-10280	262	6	(	(	PUNCT
easat-10280	262	7	se	se	X
easat-10280	262	8	)	)	PUNCT
easat-10280	262	9	is	be	AUX
easat-10280	262	10	a	a	DET
easat-10280	262	11	strong	strong	ADJ
easat-10280	262	12	predictor	predictor	NOUN
easat-10280	262	13	of	of	ADP
easat-10280	262	14	impulsive	impulsive	ADJ
easat-10280	262	15	purchases	purchase	NOUN
easat-10280	262	16	(	(	PUNCT
easat-10280	262	17	β	β	X
easat-10280	262	18	=	=	NUM
easat-10280	262	19	0.41	0.41	NUM
easat-10280	262	20	)	)	PUNCT
easat-10280	262	21	,	,	PUNCT
easat-10280	262	22	implying	imply	VERB
easat-10280	262	23	that	that	DET
easat-10280	262	24	peer	peer	NOUN
easat-10280	262	25	influence	influence	NOUN
easat-10280	262	26	and	and	CCONJ
easat-10280	262	27	social	social	ADJ
easat-10280	262	28	validation	validation	NOUN
easat-10280	262	29	strongly	strongly	ADV
easat-10280	262	30	trigger	trigger	NOUN
easat-10280	262	31	purchase	purchase	NOUN
easat-10280	262	32	impulses	impulse	NOUN
easat-10280	262	33	.	.	PUNCT
easat-10280	263	1	h4	h4	NOUN
easat-10280	263	2	reveals	reveal	VERB
easat-10280	263	3	that	that	SCONJ
easat-10280	263	4	brand	brand	NOUN
easat-10280	263	5	engagement	engagement	NOUN
easat-10280	263	6	(	(	PUNCT
easat-10280	263	7	be	be	AUX
easat-10280	263	8	)	)	PUNCT
easat-10280	263	9	plays	play	VERB
easat-10280	263	10	a	a	DET
easat-10280	263	11	significant	significant	ADJ
easat-10280	263	12	role	role	NOUN
easat-10280	263	13	in	in	ADP
easat-10280	263	14	driving	drive	VERB
easat-10280	263	15	impulsive	impulsive	ADJ
easat-10280	263	16	buying	buying	NOUN
easat-10280	263	17	(	(	PUNCT
easat-10280	263	18	β	β	X
easat-10280	263	19	=	=	SYM
easat-10280	263	20	0.35	0.35	NUM
easat-10280	263	21	)	)	PUNCT
easat-10280	263	22	,	,	PUNCT
easat-10280	263	23	highlighting	highlight	VERB
easat-10280	263	24	the	the	DET
easat-10280	263	25	power	power	NOUN
easat-10280	263	26	of	of	ADP
easat-10280	263	27	emotional	emotional	ADJ
easat-10280	263	28	and	and	CCONJ
easat-10280	263	29	cognitive	cognitive	ADJ
easat-10280	263	30	ties	tie	NOUN
easat-10280	263	31	to	to	ADP
easat-10280	263	32	a	a	DET
easat-10280	263	33	brand	brand	NOUN
easat-10280	263	34	in	in	ADP
easat-10280	263	35	live	live	ADJ
easat-10280	263	36	commerce	commerce	NOUN
easat-10280	263	37	environments	environment	NOUN
easat-10280	263	38	.	.	PUNCT
easat-10280	264	1	4.3.2	4.3.2	X
easat-10280	264	2	.	.	PUNCT
easat-10280	265	1	model	model	PROPN
easat-10280	265	2	fit	fit	PROPN
easat-10280	265	3	indices	index	NOUN
easat-10280	265	4	table	table	NOUN
easat-10280	265	5	8	8	NUM
easat-10280	265	6	.	.	PUNCT
easat-10280	266	1	model	model	PROPN
easat-10280	266	2	fit	fit	ADJ
easat-10280	266	3	indices	index	NOUN
easat-10280	266	4	.	.	PUNCT
easat-10280	267	1	fit	fit	ADJ
easat-10280	267	2	index	index	NOUN
easat-10280	267	3	value	value	NOUN
easat-10280	267	4	threshold	threshold	NOUN
easat-10280	267	5	interpretation	interpretation	NOUN
easat-10280	267	6	χ²/df	χ²/df	VERB
easat-10280	267	7	1.89	1.89	NUM
easat-10280	267	8	<	<	SYM
easat-10280	267	9	3.00	3.00	NUM
easat-10280	267	10	good	good	ADJ
easat-10280	267	11	fit	fit	ADJ
easat-10280	267	12	cfi	cfi	NOUN
easat-10280	267	13	(	(	PUNCT
easat-10280	267	14	comparative	comparative	ADJ
easat-10280	267	15	fit	fit	ADJ
easat-10280	267	16	index	index	NOUN
easat-10280	267	17	)	)	PUNCT
easat-10280	267	18	0.96	0.96	NUM
easat-10280	267	19	>	>	SYM
easat-10280	267	20	0.90	0.90	NUM
easat-10280	267	21	excellent	excellent	ADJ
easat-10280	267	22	fit	fit	ADJ
easat-10280	267	23	rmsea	rmsea	NOUN
easat-10280	267	24	(	(	PUNCT
easat-10280	267	25	root	root	NOUN
easat-10280	267	26	mean	mean	VERB
easat-10280	267	27	square	square	ADJ
easat-10280	267	28	error	error	NOUN
easat-10280	267	29	of	of	ADP
easat-10280	267	30	approximation	approximation	NOUN
easat-10280	267	31	)	)	PUNCT
easat-10280	267	32	0.06	0.06	NUM
easat-10280	267	33	<	<	NOUN
easat-10280	267	34	0.08	0.08	NUM
easat-10280	267	35	acceptable	acceptable	ADJ
easat-10280	267	36	fit	fit	ADJ
easat-10280	267	37	note	note	NOUN
easat-10280	267	38	:	:	PUNCT
easat-10280	267	39	χ²/df	χ²/df	ADV
easat-10280	267	40	=	=	SYM
easat-10280	267	41	1.89	1.89	NUM
easat-10280	267	42	(	(	PUNCT
easat-10280	267	43	good	good	ADJ
easat-10280	267	44	:	:	PUNCT
easat-10280	267	45	<3	<3	NOUN
easat-10280	267	46	)	)	PUNCT
easat-10280	267	47	,	,	PUNCT
easat-10280	267	48	cfi	cfi	X
easat-10280	267	49	=	=	SYM
easat-10280	267	50	0.96	0.96	NUM
easat-10280	267	51	(	(	PUNCT
easat-10280	267	52	good	good	ADJ
easat-10280	267	53	:	:	PUNCT
easat-10280	267	54	>	>	NOUN
easat-10280	267	55	0.90	0.90	NUM
easat-10280	267	56	)	)	PUNCT
easat-10280	267	57	,	,	PUNCT
easat-10280	267	58	rmsea	rmsea	NOUN
easat-10280	267	59	=	=	SYM
easat-10280	267	60	0.06	0.06	NUM
easat-10280	267	61	(	(	PUNCT
easat-10280	267	62	good	good	ADJ
easat-10280	267	63	:	:	PUNCT
easat-10280	267	64	<	<	X
easat-10280	267	65	0.08	0.08	NUM
easat-10280	267	66	)	)	PUNCT
easat-10280	267	67	.	.	PUNCT
easat-10280	268	1	the	the	DET
easat-10280	268	2	model	model	NOUN
easat-10280	268	3	fit	fit	ADJ
easat-10280	268	4	indices	index	NOUN
easat-10280	268	5	indicate	indicate	VERB
easat-10280	268	6	an	an	DET
easat-10280	268	7	excellent	excellent	ADJ
easat-10280	268	8	fit	fit	NOUN
easat-10280	268	9	between	between	ADP
easat-10280	268	10	the	the	DET
easat-10280	268	11	model	model	NOUN
easat-10280	268	12	and	and	CCONJ
easat-10280	268	13	observed	observed	ADJ
easat-10280	268	14	data	datum	NOUN
easat-10280	268	15	.	.	PUNCT
easat-10280	269	1	the	the	DET
easat-10280	269	2	chi	chi	NOUN
easat-10280	269	3	-	-	PUNCT
easat-10280	269	4	square	square	NOUN
easat-10280	269	5	per	per	ADP
easat-10280	269	6	degree	degree	NOUN
easat-10280	269	7	of	of	ADP
easat-10280	269	8	freedom	freedom	NOUN
easat-10280	269	9	(	(	PUNCT
easat-10280	269	10	χ²/df	χ²/df	ADJ
easat-10280	269	11	)	)	PUNCT
easat-10280	269	12	is	be	AUX
easat-10280	269	13	1.89	1.89	NUM
easat-10280	269	14	,	,	PUNCT
easat-10280	269	15	which	which	PRON
easat-10280	269	16	is	be	AUX
easat-10280	269	17	below	below	ADP
easat-10280	269	18	the	the	DET
easat-10280	269	19	accepted	accept	VERB
easat-10280	269	20	threshold	threshold	NOUN
easat-10280	269	21	of	of	ADP
easat-10280	269	22	3.0	3.0	NUM
easat-10280	269	23	,	,	PUNCT
easat-10280	269	24	the	the	DET
easat-10280	269	25	cfi	cfi	NOUN
easat-10280	269	26	is	be	AUX
easat-10280	269	27	0.96	0.96	NUM
easat-10280	269	28	(	(	PUNCT
easat-10280	269	29	above	above	ADP
easat-10280	269	30	0.90	0.90	NUM
easat-10280	269	31	)	)	PUNCT
easat-10280	269	32	,	,	PUNCT
easat-10280	269	33	and	and	CCONJ
easat-10280	269	34	the	the	DET
easat-10280	269	35	rmsea	rmsea	NOUN
easat-10280	269	36	is	be	AUX
easat-10280	269	37	0.06	0.06	NUM
easat-10280	269	38	(	(	PUNCT
easat-10280	269	39	below	below	ADP
easat-10280	269	40	0.08	0.08	NUM
easat-10280	269	41	)	)	PUNCT
easat-10280	269	42	,	,	PUNCT
easat-10280	269	43	collectively	collectively	ADV
easat-10280	269	44	demonstrating	demonstrate	VERB
easat-10280	269	45	that	that	SCONJ
easat-10280	269	46	the	the	DET
easat-10280	269	47	model	model	NOUN
easat-10280	269	48	is	be	AUX
easat-10280	269	49	both	both	PRON
easat-10280	269	50	statistically	statistically	ADJ
easat-10280	269	51	and	and	CCONJ
easat-10280	269	52	practically	practically	ADV
easat-10280	269	53	adequate	adequate	ADJ
easat-10280	269	54	.	.	PUNCT
easat-10280	270	1	4.4	4.4	NUM
easat-10280	270	2	.	.	PUNCT
easat-10280	271	1	multi	multi	ADJ
easat-10280	271	2	-	-	ADJ
easat-10280	271	3	group	group	NOUN
easat-10280	271	4	analysis	analysis	NOUN
easat-10280	271	5	(	(	PUNCT
easat-10280	271	6	mga	mga	PROPN
easat-10280	271	7	)	)	PUNCT
easat-10280	271	8	comparison	comparison	NOUN
easat-10280	271	9	by	by	ADP
easat-10280	271	10	country	country	NOUN
easat-10280	271	11	,	,	PUNCT
easat-10280	271	12	below	below	ADV
easat-10280	271	13	is	be	AUX
easat-10280	271	14	the	the	DET
easat-10280	271	15	multi	multi	ADJ
easat-10280	271	16	-	-	ADJ
easat-10280	271	17	group	group	NOUN
easat-10280	271	18	analysis	analysis	NOUN
easat-10280	271	19	(	(	PUNCT
easat-10280	271	20	mga	mga	PROPN
easat-10280	271	21	)	)	PUNCT
easat-10280	271	22	table	table	NOUN
easat-10280	271	23	of	of	ADP
easat-10280	271	24	the	the	DET
easat-10280	271	25	results	result	NOUN
easat-10280	271	26	.	.	PUNCT
easat-10280	272	1	table	table	NOUN
easat-10280	272	2	9	9	NUM
easat-10280	272	3	.	.	PUNCT
easat-10280	273	1	multi	multi	ADJ
easat-10280	273	2	-	-	ADJ
easat-10280	273	3	group	group	NOUN
easat-10280	273	4	analysis	analysis	NOUN
easat-10280	273	5	(	(	PUNCT
easat-10280	273	6	mga	mga	PROPN
easat-10280	273	7	)	)	PUNCT
easat-10280	273	8	by	by	ADP
easat-10280	273	9	country	country	NOUN
easat-10280	273	10	(	(	PUNCT
easat-10280	273	11	thailand	thailand	PROPN
easat-10280	273	12	vs.	vs.	X
easat-10280	273	13	china	china	PROPN
easat-10280	273	14	)	)	PUNCT
easat-10280	273	15	.	.	PUNCT
easat-10280	274	1	path	path	PROPN
easat-10280	274	2	thailand	thailand	PROPN
easat-10280	274	3	(	(	PUNCT
easat-10280	274	4	β	β	NOUN
easat-10280	274	5	)	)	PUNCT
easat-10280	274	6	china	china	PROPN
easat-10280	274	7	(	(	PUNCT
easat-10280	274	8	β	β	NOUN
easat-10280	274	9	)	)	PUNCT
easat-10280	274	10	β	β	NOUN
easat-10280	274	11	difference	difference	NOUN
easat-10280	274	12	p	p	NOUN
easat-10280	274	13	-	-	PUNCT
easat-10280	274	14	value	value	NOUN
easat-10280	274	15	significant	significant	ADJ
easat-10280	274	16	online	online	ADJ
easat-10280	274	17	emotional	emotional	ADJ
easat-10280	274	18	interaction	interaction	NOUN
easat-10280	274	19	→	→	SYM
easat-10280	274	20	cip	cip	NOUN
easat-10280	274	21	0.31	0.31	NUM
easat-10280	274	22	0.25	0.25	NUM
easat-10280	274	23	0.06	0.06	NUM
easat-10280	274	24	0.22	0.22	NUM
easat-10280	274	25	no	no	DET
easat-10280	274	26	online	online	ADJ
easat-10280	274	27	information	information	NOUN
easat-10280	274	28	interaction	interaction	NOUN
easat-10280	274	29	→	→	SYM
easat-10280	274	30	cip	cip	NOUN
easat-10280	274	31	0.21	0.21	NUM
easat-10280	274	32	0.15	0.15	NUM
easat-10280	274	33	0.06	0.06	NUM
easat-10280	274	34	0.18	0.18	NUM
easat-10280	274	35	no	no	DET
easat-10280	274	36	sharing	sharing	NOUN
easat-10280	274	37	experience	experience	NOUN
easat-10280	274	38	→	→	SYM
easat-10280	274	39	cip	cip	NOUN
easat-10280	274	40	0.45	0.45	NUM
easat-10280	274	41	0.38	0.38	NUM
easat-10280	274	42	0.07	0.07	NUM
easat-10280	274	43	0.12	0.12	NUM
easat-10280	274	44	no	no	DET
easat-10280	274	45	brand	brand	NOUN
easat-10280	274	46	engagement	engagement	NOUN
easat-10280	274	47	→	→	PUNCT
easat-10280	274	48	cip	cip	NOUN
easat-10280	274	49	0.29	0.29	NUM
easat-10280	274	50	0.40	0.40	NUM
easat-10280	274	51	-0.11	-0.11	NUM
easat-10280	274	52	0.04	0.04	NUM
easat-10280	274	53	yes	yes	INTJ
easat-10280	274	54	the	the	DET
easat-10280	274	55	results	result	NOUN
easat-10280	274	56	of	of	ADP
easat-10280	274	57	the	the	DET
easat-10280	274	58	multi	multi	ADJ
easat-10280	274	59	-	-	ADJ
easat-10280	274	60	group	group	NOUN
easat-10280	274	61	analysis	analysis	NOUN
easat-10280	274	62	(	(	PUNCT
easat-10280	274	63	mga	mga	PROPN
easat-10280	274	64	)	)	PUNCT
easat-10280	274	65	comparing	compare	VERB
easat-10280	274	66	the	the	DET
easat-10280	274	67	structural	structural	ADJ
easat-10280	274	68	path	path	NOUN
easat-10280	274	69	coefficients	coefficient	NOUN
easat-10280	274	70	between	between	ADP
easat-10280	274	71	thai	thai	PROPN
easat-10280	274	72	and	and	CCONJ
easat-10280	274	73	chinese	chinese	ADJ
easat-10280	274	74	respondents	respondent	NOUN
easat-10280	274	75	using	use	VERB
easat-10280	274	76	structural	structural	ADJ
easat-10280	274	77	equation	equation	NOUN
easat-10280	274	78	modeling	modeling	NOUN
easat-10280	274	79	(	(	PUNCT
easat-10280	274	80	sem	sem	NOUN
easat-10280	274	81	)	)	PUNCT
easat-10280	274	82	.	.	PUNCT
easat-10280	275	1	this	this	DET
easat-10280	275	2	analysis	analysis	NOUN
easat-10280	275	3	assesses	assess	VERB
easat-10280	275	4	whether	whether	SCONJ
easat-10280	275	5	the	the	DET
easat-10280	275	6	relationships	relationship	NOUN
easat-10280	275	7	between	between	ADP
easat-10280	275	8	independent	independent	ADJ
easat-10280	275	9	variables	variable	NOUN
easat-10280	275	10	and	and	CCONJ
easat-10280	275	11	consumer	consumer	NOUN
easat-10280	275	12	impulsive	impulsive	ADJ
easat-10280	275	13	purchases	purchase	NOUN
easat-10280	275	14	(	(	PUNCT
easat-10280	275	15	cip	cip	NOUN
easat-10280	275	16	)	)	PUNCT
easat-10280	275	17	differ	differ	VERB
easat-10280	275	18	significantly	significantly	ADV
easat-10280	275	19	across	across	ADP
easat-10280	275	20	the	the	DET
easat-10280	275	21	two	two	NUM
easat-10280	275	22	national	national	ADJ
easat-10280	275	23	groups	group	NOUN
easat-10280	275	24	.	.	PUNCT
easat-10280	276	1	1	1	X
easat-10280	276	2	)	)	PUNCT
easat-10280	276	3	the	the	DET
easat-10280	276	4	paths	path	NOUN
easat-10280	276	5	from	from	ADP
easat-10280	276	6	online	online	ADJ
easat-10280	276	7	emotional	emotional	ADJ
easat-10280	276	8	interaction	interaction	NOUN
easat-10280	276	9	,	,	PUNCT
easat-10280	276	10	online	online	ADJ
easat-10280	276	11	information	information	NOUN
easat-10280	276	12	interaction	interaction	NOUN
easat-10280	276	13	,	,	PUNCT
easat-10280	276	14	and	and	CCONJ
easat-10280	276	15	sharing	share	VERB
easat-10280	276	16	experience	experience	NOUN
easat-10280	276	17	to	to	ADP
easat-10280	276	18	cip	cip	NOUN
easat-10280	276	19	show	show	VERB
easat-10280	276	20	no	no	DET
easat-10280	276	21	statistically	statistically	ADV
easat-10280	276	22	significant	significant	ADJ
easat-10280	276	23	differences	difference	NOUN
easat-10280	276	24	between	between	ADP
easat-10280	276	25	thai	thai	PROPN
easat-10280	276	26	and	and	CCONJ
easat-10280	276	27	chinese	chinese	ADJ
easat-10280	276	28	consumers	consumer	NOUN
easat-10280	276	29	.	.	PUNCT
easat-10280	277	1	although	although	SCONJ
easat-10280	277	2	thai	thai	PROPN
easat-10280	277	3	respondents	respondent	NOUN
easat-10280	277	4	exhibit	exhibit	VERB
easat-10280	277	5	slightly	slightly	ADV
easat-10280	277	6	stronger	strong	ADJ
easat-10280	277	7	effects	effect	NOUN
easat-10280	277	8	across	across	ADP
easat-10280	277	9	these	these	DET
easat-10280	277	10	paths	path	NOUN
easat-10280	277	11	,	,	PUNCT
easat-10280	277	12	the	the	DET
easat-10280	277	13	p	p	NOUN
easat-10280	277	14	-	-	PUNCT
easat-10280	277	15	values	value	NOUN
easat-10280	277	16	>	>	NOUN
easat-10280	277	17	0.05	0.05	NUM
easat-10280	277	18	indicate	indicate	VERB
easat-10280	277	19	these	these	DET
easat-10280	277	20	differences	difference	NOUN
easat-10280	277	21	are	be	AUX
easat-10280	277	22	not	not	PART
easat-10280	277	23	significant	significant	ADJ
easat-10280	277	24	.	.	PUNCT
easat-10280	278	1	2	2	X
easat-10280	278	2	)	)	PUNCT
easat-10280	278	3	the	the	DET
easat-10280	278	4	only	only	ADJ
easat-10280	278	5	path	path	NOUN
easat-10280	278	6	that	that	PRON
easat-10280	278	7	differs	differ	VERB
easat-10280	278	8	significantly	significantly	ADV
easat-10280	278	9	between	between	ADP
easat-10280	278	10	the	the	DET
easat-10280	278	11	two	two	NUM
easat-10280	278	12	groups	group	NOUN
easat-10280	278	13	is	be	AUX
easat-10280	278	14	brand	brand	NOUN
easat-10280	278	15	engagement	engagement	NOUN
easat-10280	278	16	→	→	PUNCT
easat-10280	278	17	cip	cip	NOUN
easat-10280	278	18	(	(	PUNCT
easat-10280	278	19	p	p	X
easat-10280	278	20	=	=	NOUN
easat-10280	278	21	0.04	0.04	NUM
easat-10280	278	22	)	)	PUNCT
easat-10280	278	23	.	.	PUNCT
easat-10280	279	1	the	the	DET
easat-10280	279	2	effect	effect	NOUN
easat-10280	279	3	is	be	AUX
easat-10280	279	4	stronger	strong	ADJ
easat-10280	279	5	among	among	ADP
easat-10280	279	6	chinese	chinese	ADJ
easat-10280	279	7	consumers	consumer	NOUN
easat-10280	279	8	(	(	PUNCT
easat-10280	279	9	β	β	X
easat-10280	279	10	=	=	NOUN
easat-10280	279	11	0.40	0.40	NUM
easat-10280	279	12	)	)	PUNCT
easat-10280	279	13	compared	compare	VERB
easat-10280	279	14	to	to	ADP
easat-10280	279	15	thai	thai	ADJ
easat-10280	279	16	consumers	consumer	NOUN
easat-10280	279	17	(	(	PUNCT
easat-10280	279	18	β	β	X
easat-10280	279	19	=	=	NOUN
easat-10280	279	20	0.29	0.29	NUM
easat-10280	279	21	)	)	PUNCT
easat-10280	279	22	.	.	PUNCT
easat-10280	280	1	this	this	PRON
easat-10280	280	2	suggests	suggest	VERB
easat-10280	280	3	that	that	SCONJ
easat-10280	280	4	brand	brand	NOUN
easat-10280	280	5	engagement	engagement	NOUN
easat-10280	280	6	plays	play	VERB
easat-10280	280	7	a	a	DET
easat-10280	280	8	more	more	ADV
easat-10280	280	9	influential	influential	ADJ
easat-10280	280	10	role	role	NOUN
easat-10280	280	11	in	in	ADP
easat-10280	280	12	driving	drive	VERB
easat-10280	280	13	impulsive	impulsive	ADJ
easat-10280	280	14	purchases	purchase	NOUN
easat-10280	280	15	among	among	ADP
easat-10280	280	16	chinese	chinese	ADJ
easat-10280	280	17	live	live	ADJ
easat-10280	280	18	commerce	commerce	NOUN
easat-10280	280	19	users	user	NOUN
easat-10280	280	20	,	,	PUNCT
easat-10280	280	21	possibly	possibly	ADV
easat-10280	280	22	due	due	ADP
easat-10280	280	23	to	to	ADP
easat-10280	280	24	higher	high	ADJ
easat-10280	280	25	brand	brand	NOUN
easat-10280	280	26	loyalty	loyalty	NOUN
easat-10280	280	27	or	or	CCONJ
easat-10280	280	28	stronger	strong	ADJ
easat-10280	280	29	trust	trust	NOUN
easat-10280	280	30	in	in	ADP
easat-10280	280	31	influencer	influencer	NOUN
easat-10280	280	32	-	-	PUNCT
easat-10280	280	33	endorsed	endorse	VERB
easat-10280	280	34	brands	brand	NOUN
easat-10280	280	35	in	in	ADP
easat-10280	280	36	china	china	PROPN
easat-10280	280	37	.	.	PUNCT
easat-10280	281	1	these	these	DET
easat-10280	281	2	findings	finding	NOUN
easat-10280	281	3	suggest	suggest	VERB
easat-10280	281	4	cultural	cultural	ADJ
easat-10280	281	5	or	or	CCONJ
easat-10280	281	6	contextual	contextual	ADJ
easat-10280	281	7	variations	variation	NOUN
easat-10280	281	8	in	in	ADP
easat-10280	281	9	how	how	SCONJ
easat-10280	281	10	consumers	consumer	NOUN
easat-10280	281	11	respond	respond	VERB
easat-10280	281	12	to	to	ADP
easat-10280	281	13	branding	brand	VERB
easat-10280	281	14	in	in	ADP
easat-10280	281	15	live	live	ADJ
easat-10280	281	16	commerce	commerce	NOUN
easat-10280	281	17	settings	setting	NOUN
easat-10280	281	18	,	,	PUNCT
easat-10280	281	19	and	and	CCONJ
easat-10280	281	20	they	they	PRON
easat-10280	281	21	provide	provide	VERB
easat-10280	281	22	useful	useful	ADJ
easat-10280	281	23	insights	insight	NOUN
easat-10280	281	24	for	for	ADP
easat-10280	281	25	tailoring	tailor	VERB
easat-10280	281	26	marketing	marketing	NOUN
easat-10280	281	27	strategies	strategy	NOUN
easat-10280	281	28	by	by	ADP
easat-10280	281	29	country	country	NOUN
easat-10280	281	30	.	.	PUNCT
easat-10280	282	1	1963	1963	NUM
easat-10280	282	2	edelweiss	edelweiss	PROPN
easat-10280	282	3	applied	apply	VERB
easat-10280	282	4	science	science	NOUN
easat-10280	282	5	and	and	CCONJ
easat-10280	282	6	technology	technology	NOUN
easat-10280	282	7	issn	issn	PROPN
easat-10280	282	8	:	:	PUNCT
easat-10280	282	9	2576	2576	NUM
easat-10280	282	10	-	-	SYM
easat-10280	282	11	8484	8484	NUM
easat-10280	282	12	vol	vol	NOUN
easat-10280	282	13	.	.	PROPN
easat-10280	283	1	9	9	NUM
easat-10280	283	2	,	,	PUNCT
easat-10280	283	3	no	no	INTJ
easat-10280	283	4	.	.	NOUN
easat-10280	283	5	9	9	NUM
easat-10280	283	6	:	:	SYM
easat-10280	283	7	1954	1954	NUM
easat-10280	283	8	-	-	SYM
easat-10280	283	9	1967	1967	NUM
easat-10280	283	10	,	,	PUNCT
easat-10280	283	11	2025	2025	NUM
easat-10280	283	12	doi	doi	NOUN
easat-10280	283	13	:	:	PUNCT
easat-10280	283	14	10.55214/2576	10.55214/2576	NUM
easat-10280	283	15	-	-	NUM
easat-10280	283	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	283	17	©	©	PROPN
easat-10280	283	18	2025	2025	NUM
easat-10280	283	19	by	by	ADP
easat-10280	283	20	the	the	DET
easat-10280	283	21	authors	author	NOUN
easat-10280	283	22	;	;	PUNCT
easat-10280	283	23	licensee	licensee	PROPN
easat-10280	283	24	learning	learning	NOUN
easat-10280	283	25	gate	gate	VERB
easat-10280	283	26	4.5	4.5	NUM
easat-10280	283	27	.	.	PUNCT
easat-10280	284	1	moderation	moderation	NOUN
easat-10280	284	2	analysis	analysis	NOUN
easat-10280	284	3	of	of	ADP
easat-10280	284	4	brand	brand	NOUN
easat-10280	284	5	engagement	engagement	NOUN
easat-10280	284	6	4.5.1	4.5.1	NUM
easat-10280	284	7	.	.	PUNCT
easat-10280	285	1	moderating	moderate	VERB
easat-10280	285	2	effects	effect	NOUN
easat-10280	285	3	on	on	ADP
easat-10280	285	4	key	key	ADJ
easat-10280	285	5	paths	path	NOUN
easat-10280	285	6	table	table	NOUN
easat-10280	285	7	10	10	NUM
easat-10280	285	8	.	.	PUNCT
easat-10280	286	1	moderating	moderate	VERB
easat-10280	286	2	effects	effect	NOUN
easat-10280	286	3	of	of	ADP
easat-10280	286	4	brand	brand	NOUN
easat-10280	286	5	engagement	engagement	NOUN
easat-10280	286	6	on	on	ADP
easat-10280	286	7	key	key	ADJ
easat-10280	286	8	relationships	relationship	NOUN
easat-10280	286	9	.	.	PUNCT
easat-10280	287	1	interaction	interaction	NOUN
easat-10280	287	2	term	term	NOUN
easat-10280	287	3	β	β	X
easat-10280	287	4	(	(	PUNCT
easat-10280	287	5	interaction	interaction	NOUN
easat-10280	287	6	effect	effect	NOUN
easat-10280	287	7	)	)	PUNCT
easat-10280	287	8	t	t	NOUN
easat-10280	287	9	-	-	PUNCT
easat-10280	287	10	value	value	NOUN
easat-10280	287	11	p	p	NOUN
easat-10280	287	12	-	-	PUNCT
easat-10280	287	13	value	value	NOUN
easat-10280	287	14	result	result	NOUN
easat-10280	287	15	oei	oei	INTJ
easat-10280	287	16	×	×	NOUN
easat-10280	287	17	be	be	AUX
easat-10280	287	18	→	→	SYM
easat-10280	287	19	cip	cip	NOUN
easat-10280	287	20	(	(	PUNCT
easat-10280	287	21	emotional	emotional	ADJ
easat-10280	287	22	×	×	PROPN
easat-10280	287	23	brand	brand	NOUN
easat-10280	287	24	)	)	PUNCT
easat-10280	287	25	0.17	0.17	NUM
easat-10280	287	26	2.58	2.58	NUM
easat-10280	287	27	0.010	0.010	NUM
easat-10280	287	28	supported	support	VERB
easat-10280	287	29	oii	oii	PROPN
easat-10280	287	30	×	×	NOUN
easat-10280	287	31	be	be	AUX
easat-10280	287	32	→	→	SYM
easat-10280	287	33	cip	cip	NOUN
easat-10280	287	34	(	(	PUNCT
easat-10280	287	35	information	information	NOUN
easat-10280	287	36	×	×	PROPN
easat-10280	287	37	brand	brand	NOUN
easat-10280	287	38	)	)	PUNCT
easat-10280	287	39	0.09	0.09	NUM
easat-10280	287	40	1.42	1.42	NUM
easat-10280	287	41	0.156	0.156	NUM
easat-10280	287	42	not	not	PART
easat-10280	287	43	supported	support	VERB
easat-10280	287	44	se	se	INTJ
easat-10280	287	45	×	×	PROPN
easat-10280	287	46	be	be	AUX
easat-10280	287	47	→	→	SYM
easat-10280	287	48	cip	cip	NOUN
easat-10280	287	49	(	(	PUNCT
easat-10280	287	50	sharing	share	VERB
easat-10280	287	51	×	×	PROPN
easat-10280	287	52	brand	brand	NOUN
easat-10280	287	53	)	)	PUNCT
easat-10280	287	54	0.23	0.23	NUM
easat-10280	287	55	3.76	3.76	NUM
easat-10280	287	56	<	<	SYM
easat-10280	287	57	0.001	0.001	NUM
easat-10280	287	58	supported	support	VERB
easat-10280	287	59	the	the	DET
easat-10280	287	60	results	result	NOUN
easat-10280	287	61	of	of	ADP
easat-10280	287	62	the	the	DET
easat-10280	287	63	moderation	moderation	NOUN
easat-10280	287	64	analysis	analysis	NOUN
easat-10280	287	65	,	,	PUNCT
easat-10280	287	66	which	which	PRON
easat-10280	287	67	examines	examine	VERB
easat-10280	287	68	whether	whether	SCONJ
easat-10280	287	69	brand	brand	NOUN
easat-10280	287	70	engagement	engagement	NOUN
easat-10280	287	71	(	(	PUNCT
easat-10280	287	72	be	be	AUX
easat-10280	287	73	)	)	PUNCT
easat-10280	287	74	strengthens	strengthen	VERB
easat-10280	287	75	or	or	CCONJ
easat-10280	287	76	weakens	weaken	VERB
easat-10280	287	77	the	the	DET
easat-10280	287	78	relationships	relationship	NOUN
easat-10280	287	79	between	between	ADP
easat-10280	287	80	three	three	NUM
easat-10280	287	81	predictor	predictor	NOUN
easat-10280	287	82	variables	variable	NOUN
easat-10280	287	83	—	—	PUNCT
easat-10280	287	84	online	online	ADJ
easat-10280	287	85	emotional	emotional	ADJ
easat-10280	287	86	interaction	interaction	NOUN
easat-10280	287	87	(	(	PUNCT
easat-10280	287	88	oei	oei	PROPN
easat-10280	287	89	)	)	PUNCT
easat-10280	287	90	,	,	PUNCT
easat-10280	287	91	online	online	ADJ
easat-10280	287	92	information	information	NOUN
easat-10280	287	93	interaction	interaction	NOUN
easat-10280	287	94	(	(	PUNCT
easat-10280	287	95	oii	oii	NOUN
easat-10280	287	96	)	)	PUNCT
easat-10280	287	97	,	,	PUNCT
easat-10280	287	98	and	and	CCONJ
easat-10280	287	99	sharing	share	VERB
easat-10280	287	100	experience	experience	NOUN
easat-10280	287	101	(	(	PUNCT
easat-10280	287	102	se)—and	se)—and	NOUN
easat-10280	287	103	consumer	consumer	NOUN
easat-10280	287	104	impulsive	impulsive	ADJ
easat-10280	287	105	purchases	purchase	NOUN
easat-10280	287	106	(	(	PUNCT
easat-10280	287	107	cip	cip	NOUN
easat-10280	287	108	)	)	PUNCT
easat-10280	287	109	.	.	PUNCT
easat-10280	288	1	1	1	X
easat-10280	288	2	)	)	PUNCT
easat-10280	288	3	the	the	DET
easat-10280	288	4	interaction	interaction	NOUN
easat-10280	288	5	term	term	NOUN
easat-10280	288	6	oei	oei	INTJ
easat-10280	288	7	×	×	PROPN
easat-10280	288	8	be	be	AUX
easat-10280	288	9	→	→	SYM
easat-10280	288	10	cip	cip	NOUN
easat-10280	288	11	is	be	AUX
easat-10280	288	12	significant	significant	ADJ
easat-10280	288	13	(	(	PUNCT
easat-10280	288	14	β	β	X
easat-10280	288	15	=	=	SYM
easat-10280	288	16	0.17	0.17	NUM
easat-10280	288	17	,	,	PUNCT
easat-10280	288	18	p	p	X
easat-10280	288	19	=	=	NOUN
easat-10280	288	20	0.010	0.010	NUM
easat-10280	288	21	)	)	PUNCT
easat-10280	288	22	,	,	PUNCT
easat-10280	288	23	suggesting	suggest	VERB
easat-10280	288	24	that	that	SCONJ
easat-10280	288	25	brand	brand	NOUN
easat-10280	288	26	engagement	engagement	NOUN
easat-10280	288	27	positively	positively	ADV
easat-10280	288	28	moderates	moderate	VERB
easat-10280	288	29	the	the	DET
easat-10280	288	30	relationship	relationship	NOUN
easat-10280	288	31	between	between	ADP
easat-10280	288	32	emotional	emotional	ADJ
easat-10280	288	33	interaction	interaction	NOUN
easat-10280	288	34	and	and	CCONJ
easat-10280	288	35	impulsive	impulsive	ADJ
easat-10280	288	36	purchases	purchase	NOUN
easat-10280	288	37	.	.	PUNCT
easat-10280	289	1	in	in	ADP
easat-10280	289	2	other	other	ADJ
easat-10280	289	3	words	word	NOUN
easat-10280	289	4	,	,	PUNCT
easat-10280	289	5	emotionally	emotionally	ADV
easat-10280	289	6	engaging	engaging	ADJ
easat-10280	289	7	content	content	NOUN
easat-10280	289	8	has	have	VERB
easat-10280	289	9	a	a	DET
easat-10280	289	10	stronger	strong	ADJ
easat-10280	289	11	impact	impact	NOUN
easat-10280	289	12	on	on	ADP
easat-10280	289	13	impulsive	impulsive	ADJ
easat-10280	289	14	behavior	behavior	NOUN
easat-10280	289	15	when	when	SCONJ
easat-10280	289	16	consumers	consumer	NOUN
easat-10280	289	17	are	be	AUX
easat-10280	289	18	more	more	ADV
easat-10280	289	19	invested	invest	VERB
easat-10280	289	20	in	in	ADP
easat-10280	289	21	the	the	DET
easat-10280	289	22	brand	brand	NOUN
easat-10280	289	23	.	.	PUNCT
easat-10280	290	1	2	2	X
easat-10280	290	2	)	)	PUNCT
easat-10280	290	3	the	the	DET
easat-10280	290	4	interaction	interaction	NOUN
easat-10280	290	5	between	between	ADP
easat-10280	290	6	oii	oii	PROPN
easat-10280	290	7	×	×	PROPN
easat-10280	290	8	be	be	AUX
easat-10280	290	9	→	→	SYM
easat-10280	290	10	cip	cip	NOUN
easat-10280	290	11	is	be	AUX
easat-10280	290	12	not	not	PART
easat-10280	290	13	significant	significant	ADJ
easat-10280	290	14	(	(	PUNCT
easat-10280	290	15	p	p	X
easat-10280	290	16	=	=	NOUN
easat-10280	290	17	0.156	0.156	NUM
easat-10280	290	18	)	)	PUNCT
easat-10280	290	19	,	,	PUNCT
easat-10280	290	20	indicating	indicate	VERB
easat-10280	290	21	that	that	SCONJ
easat-10280	290	22	brand	brand	NOUN
easat-10280	290	23	engagement	engagement	NOUN
easat-10280	290	24	does	do	AUX
easat-10280	290	25	not	not	PART
easat-10280	290	26	significantly	significantly	ADV
easat-10280	290	27	alter	alter	VERB
easat-10280	290	28	the	the	DET
easat-10280	290	29	effect	effect	NOUN
easat-10280	290	30	of	of	ADP
easat-10280	290	31	information	information	NOUN
easat-10280	290	32	-	-	PUNCT
easat-10280	290	33	based	base	VERB
easat-10280	290	34	interaction	interaction	NOUN
easat-10280	290	35	on	on	ADP
easat-10280	290	36	impulsive	impulsive	ADJ
easat-10280	290	37	purchases	purchase	NOUN
easat-10280	290	38	.	.	PUNCT
easat-10280	291	1	this	this	PRON
easat-10280	291	2	may	may	AUX
easat-10280	291	3	suggest	suggest	VERB
easat-10280	291	4	that	that	SCONJ
easat-10280	291	5	rational	rational	ADJ
easat-10280	291	6	,	,	PUNCT
easat-10280	291	7	informational	informational	ADJ
easat-10280	291	8	content	content	NOUN
easat-10280	291	9	in	in	ADP
easat-10280	291	10	live	live	ADJ
easat-10280	291	11	commerce	commerce	NOUN
easat-10280	291	12	operates	operate	VERB
easat-10280	291	13	more	more	ADV
easat-10280	291	14	independently	independently	ADV
easat-10280	291	15	of	of	ADP
easat-10280	291	16	brand	brand	NOUN
easat-10280	291	17	attachment	attachment	NOUN
easat-10280	291	18	.	.	PUNCT
easat-10280	292	1	3	3	X
easat-10280	292	2	)	)	PUNCT
easat-10280	292	3	the	the	DET
easat-10280	292	4	se	se	PROPN
easat-10280	292	5	×	×	PROPN
easat-10280	292	6	be	be	AUX
easat-10280	292	7	→	→	SYM
easat-10280	292	8	cip	cip	NOUN
easat-10280	292	9	interaction	interaction	NOUN
easat-10280	292	10	is	be	AUX
easat-10280	292	11	highly	highly	ADV
easat-10280	292	12	significant	significant	ADJ
easat-10280	292	13	(	(	PUNCT
easat-10280	292	14	β	β	X
easat-10280	292	15	=	=	SYM
easat-10280	292	16	0.23	0.23	NUM
easat-10280	292	17	,	,	PUNCT
easat-10280	292	18	p	p	X
easat-10280	292	19	<	<	X
easat-10280	292	20	0.001	0.001	NUM
easat-10280	292	21	)	)	PUNCT
easat-10280	292	22	,	,	PUNCT
easat-10280	292	23	showing	show	VERB
easat-10280	292	24	that	that	SCONJ
easat-10280	292	25	sharing	sharing	NOUN
easat-10280	292	26	experiences	experience	NOUN
easat-10280	292	27	is	be	AUX
easat-10280	292	28	more	more	ADV
easat-10280	292	29	likely	likely	ADJ
easat-10280	292	30	to	to	PART
easat-10280	292	31	result	result	VERB
easat-10280	292	32	in	in	ADP
easat-10280	292	33	impulsive	impulsive	ADJ
easat-10280	292	34	buying	buying	NOUN
easat-10280	292	35	when	when	SCONJ
easat-10280	292	36	consumers	consumer	NOUN
easat-10280	292	37	have	have	VERB
easat-10280	292	38	a	a	DET
easat-10280	292	39	high	high	ADJ
easat-10280	292	40	level	level	NOUN
easat-10280	292	41	of	of	ADP
easat-10280	292	42	brand	brand	NOUN
easat-10280	292	43	engagement	engagement	NOUN
easat-10280	292	44	.	.	PUNCT
easat-10280	293	1	this	this	PRON
easat-10280	293	2	implies	imply	VERB
easat-10280	293	3	that	that	SCONJ
easat-10280	293	4	brand	brand	NOUN
easat-10280	293	5	-	-	PUNCT
easat-10280	293	6	engaged	engage	VERB
easat-10280	293	7	users	user	NOUN
easat-10280	293	8	are	be	AUX
easat-10280	293	9	more	more	ADV
easat-10280	293	10	likely	likely	ADJ
easat-10280	293	11	to	to	PART
easat-10280	293	12	act	act	VERB
easat-10280	293	13	on	on	ADP
easat-10280	293	14	social	social	ADJ
easat-10280	293	15	proof	proof	NOUN
easat-10280	293	16	and	and	CCONJ
easat-10280	293	17	peer	peer	NOUN
easat-10280	293	18	influence	influence	NOUN
easat-10280	293	19	during	during	ADP
easat-10280	293	20	live	live	ADJ
easat-10280	293	21	streaming	streaming	NOUN
easat-10280	293	22	.	.	PUNCT
easat-10280	294	1	these	these	DET
easat-10280	294	2	results	result	NOUN
easat-10280	294	3	highlight	highlight	VERB
easat-10280	294	4	that	that	SCONJ
easat-10280	294	5	brand	brand	NOUN
easat-10280	294	6	engagement	engagement	NOUN
easat-10280	294	7	enhances	enhance	VERB
easat-10280	294	8	the	the	DET
easat-10280	294	9	emotional	emotional	ADJ
easat-10280	294	10	and	and	CCONJ
easat-10280	294	11	social	social	ADJ
easat-10280	294	12	pathways	pathway	NOUN
easat-10280	294	13	to	to	ADP
easat-10280	294	14	impulsive	impulsive	ADJ
easat-10280	294	15	purchases	purchase	NOUN
easat-10280	294	16	,	,	PUNCT
easat-10280	294	17	but	but	CCONJ
easat-10280	294	18	not	not	PART
easat-10280	294	19	the	the	DET
easat-10280	294	20	informational	informational	ADJ
easat-10280	294	21	pathway	pathway	NOUN
easat-10280	294	22	,	,	PUNCT
easat-10280	294	23	offering	offer	VERB
easat-10280	294	24	useful	useful	ADJ
easat-10280	294	25	strategic	strategic	ADJ
easat-10280	294	26	implications	implication	NOUN
easat-10280	294	27	for	for	ADP
easat-10280	294	28	marketers	marketer	NOUN
easat-10280	294	29	aiming	aim	VERB
easat-10280	294	30	to	to	ADP
easat-10280	294	31	leverage	leverage	NOUN
easat-10280	294	32	live	live	ADJ
easat-10280	294	33	commerce	commerce	NOUN
easat-10280	294	34	environments	environment	NOUN
easat-10280	294	35	.	.	PUNCT
easat-10280	295	1	5	5	X
easat-10280	295	2	.	.	X
easat-10280	295	3	discussion	discussion	NOUN
easat-10280	295	4	this	this	DET
easat-10280	295	5	chapter	chapter	NOUN
easat-10280	295	6	discusses	discuss	VERB
easat-10280	295	7	the	the	DET
easat-10280	295	8	results	result	NOUN
easat-10280	295	9	of	of	ADP
easat-10280	295	10	the	the	DET
easat-10280	295	11	study	study	NOUN
easat-10280	295	12	in	in	ADP
easat-10280	295	13	relation	relation	NOUN
easat-10280	295	14	to	to	ADP
easat-10280	295	15	the	the	DET
easat-10280	295	16	research	research	NOUN
easat-10280	295	17	hypotheses	hypothesis	NOUN
easat-10280	295	18	,	,	PUNCT
easat-10280	295	19	underlying	underlie	VERB
easat-10280	295	20	theoretical	theoretical	ADJ
easat-10280	295	21	frameworks	framework	NOUN
easat-10280	295	22	,	,	PUNCT
easat-10280	295	23	and	and	CCONJ
easat-10280	295	24	prior	prior	ADJ
easat-10280	295	25	empirical	empirical	ADJ
easat-10280	295	26	findings	finding	NOUN
easat-10280	295	27	.	.	PUNCT
easat-10280	296	1	each	each	DET
easat-10280	296	2	hypothesis	hypothesis	NOUN
easat-10280	296	3	is	be	AUX
easat-10280	296	4	examined	examine	VERB
easat-10280	296	5	in	in	ADP
easat-10280	296	6	depth	depth	NOUN
easat-10280	296	7	,	,	PUNCT
easat-10280	296	8	providing	provide	VERB
easat-10280	296	9	theoretical	theoretical	ADJ
easat-10280	296	10	integration	integration	NOUN
easat-10280	296	11	and	and	CCONJ
easat-10280	296	12	scholarly	scholarly	ADJ
easat-10280	296	13	interpretation	interpretation	NOUN
easat-10280	296	14	.	.	PUNCT
easat-10280	297	1	5.1	5.1	NUM
easat-10280	297	2	.	.	PUNCT
easat-10280	298	1	online	online	ADJ
easat-10280	298	2	emotional	emotional	ADJ
easat-10280	298	3	interaction	interaction	NOUN
easat-10280	298	4	(	(	PUNCT
easat-10280	298	5	oei	oei	NOUN
easat-10280	298	6	)	)	PUNCT
easat-10280	298	7	→	→	PUNCT
easat-10280	298	8	consumer	consumer	NOUN
easat-10280	298	9	impulsive	impulsive	ADJ
easat-10280	298	10	purchases	purchase	NOUN
easat-10280	298	11	(	(	PUNCT
easat-10280	298	12	cip	cip	NOUN
easat-10280	298	13	)	)	PUNCT
easat-10280	298	14	the	the	DET
easat-10280	298	15	analysis	analysis	NOUN
easat-10280	298	16	revealed	reveal	VERB
easat-10280	298	17	a	a	DET
easat-10280	298	18	significant	significant	ADJ
easat-10280	298	19	positive	positive	ADJ
easat-10280	298	20	effect	effect	NOUN
easat-10280	298	21	of	of	ADP
easat-10280	298	22	online	online	ADJ
easat-10280	298	23	emotional	emotional	ADJ
easat-10280	298	24	interaction	interaction	NOUN
easat-10280	298	25	on	on	ADP
easat-10280	298	26	consumer	consumer	NOUN
easat-10280	298	27	impulsive	impulsive	ADJ
easat-10280	298	28	purchases	purchase	NOUN
easat-10280	298	29	(	(	PUNCT
easat-10280	298	30	β	β	X
easat-10280	298	31	=	=	SYM
easat-10280	298	32	0.28	0.28	NUM
easat-10280	298	33	,	,	PUNCT
easat-10280	298	34	p	p	X
easat-10280	298	35	<	<	X
easat-10280	298	36	0.001	0.001	NUM
easat-10280	298	37	)	)	PUNCT
easat-10280	298	38	,	,	PUNCT
easat-10280	298	39	supporting	support	VERB
easat-10280	298	40	h1	h1	PROPN
easat-10280	298	41	.	.	PUNCT
easat-10280	299	1	this	this	PRON
easat-10280	299	2	aligns	align	VERB
easat-10280	299	3	with	with	ADP
easat-10280	299	4	the	the	DET
easat-10280	299	5	stimulus	stimulus	NOUN
easat-10280	299	6	-	-	PUNCT
easat-10280	299	7	organismresponse	organismresponse	NOUN
easat-10280	299	8	(	(	PUNCT
easat-10280	299	9	s	s	NOUN
easat-10280	299	10	-	-	ADJ
easat-10280	299	11	o	o	NOUN
easat-10280	299	12	-	-	PUNCT
easat-10280	299	13	r	r	NOUN
easat-10280	299	14	)	)	PUNCT
easat-10280	299	15	model	model	NOUN
easat-10280	299	16	[	[	X
easat-10280	299	17	13	13	NUM
easat-10280	299	18	]	]	PUNCT
easat-10280	299	19	,	,	PUNCT
easat-10280	299	20	where	where	SCONJ
easat-10280	299	21	emotional	emotional	ADJ
easat-10280	299	22	stimuli	stimulus	NOUN
easat-10280	299	23	in	in	ADP
easat-10280	299	24	live	live	ADJ
easat-10280	299	25	commerce	commerce	NOUN
easat-10280	299	26	(	(	PUNCT
easat-10280	299	27	e.g.	e.g.	ADV
easat-10280	299	28	,	,	PUNCT
easat-10280	299	29	tone	tone	NOUN
easat-10280	299	30	of	of	ADP
easat-10280	299	31	voice	voice	NOUN
easat-10280	299	32	,	,	PUNCT
easat-10280	299	33	facial	facial	ADJ
easat-10280	299	34	expressions	expression	NOUN
easat-10280	299	35	,	,	PUNCT
easat-10280	299	36	real	real	ADJ
easat-10280	299	37	-	-	PUNCT
easat-10280	299	38	time	time	NOUN
easat-10280	299	39	reactions	reaction	NOUN
easat-10280	299	40	)	)	PUNCT
easat-10280	299	41	trigger	trigger	NOUN
easat-10280	299	42	internal	internal	ADJ
easat-10280	299	43	affective	affective	NOUN
easat-10280	299	44	states	state	NOUN
easat-10280	299	45	that	that	PRON
easat-10280	299	46	lead	lead	VERB
easat-10280	299	47	to	to	ADP
easat-10280	299	48	spontaneous	spontaneous	ADJ
easat-10280	299	49	purchasing	purchasing	NOUN
easat-10280	299	50	behaviors	behavior	NOUN
easat-10280	299	51	.	.	PUNCT
easat-10280	300	1	the	the	DET
easat-10280	300	2	findings	finding	NOUN
easat-10280	300	3	reinforce	reinforce	VERB
easat-10280	300	4	the	the	DET
easat-10280	300	5	role	role	NOUN
easat-10280	300	6	of	of	ADP
easat-10280	300	7	social	social	ADJ
easat-10280	300	8	presence	presence	NOUN
easat-10280	300	9	theory	theory	NOUN
easat-10280	300	10	[	[	X
easat-10280	300	11	18	18	NUM
easat-10280	300	12	]	]	PUNCT
easat-10280	300	13	,	,	PUNCT
easat-10280	300	14	suggesting	suggest	VERB
easat-10280	300	15	that	that	SCONJ
easat-10280	300	16	the	the	DET
easat-10280	300	17	perceived	perceive	VERB
easat-10280	300	18	emotional	emotional	ADJ
easat-10280	300	19	closeness	closeness	NOUN
easat-10280	300	20	to	to	ADP
easat-10280	300	21	the	the	DET
easat-10280	300	22	streamer	streamer	NOUN
easat-10280	300	23	enhances	enhance	VERB
easat-10280	300	24	psychological	psychological	ADJ
easat-10280	300	25	arousal	arousal	NOUN
easat-10280	300	26	,	,	PUNCT
easat-10280	300	27	driving	drive	VERB
easat-10280	300	28	impulsive	impulsive	ADJ
easat-10280	300	29	actions	action	NOUN
easat-10280	300	30	.	.	PUNCT
easat-10280	301	1	this	this	DET
easat-10280	301	2	result	result	NOUN
easat-10280	301	3	supports	support	VERB
easat-10280	301	4	previous	previous	ADJ
easat-10280	301	5	research	research	NOUN
easat-10280	301	6	by	by	ADP
easat-10280	301	7	luo	luo	PROPN
easat-10280	301	8	,	,	PUNCT
easat-10280	301	9	et	et	PROPN
easat-10280	301	10	al	al	PROPN
easat-10280	301	11	.	.	PUNCT
easat-10280	302	1	[	[	X
easat-10280	302	2	36	36	NUM
easat-10280	302	3	]	]	PUNCT
easat-10280	302	4	who	who	PRON
easat-10280	302	5	found	find	VERB
easat-10280	302	6	that	that	SCONJ
easat-10280	302	7	emotional	emotional	ADJ
easat-10280	302	8	connection	connection	NOUN
easat-10280	302	9	in	in	ADP
easat-10280	302	10	live	live	ADJ
easat-10280	302	11	streaming	streaming	NOUN
easat-10280	302	12	commerce	commerce	NOUN
easat-10280	302	13	elevates	elevate	VERB
easat-10280	302	14	affective	affective	ADJ
easat-10280	302	15	trust	trust	NOUN
easat-10280	302	16	and	and	CCONJ
easat-10280	302	17	increases	increase	VERB
easat-10280	302	18	purchase	purchase	NOUN
easat-10280	302	19	intention	intention	NOUN
easat-10280	302	20	.	.	PUNCT
easat-10280	303	1	the	the	DET
easat-10280	303	2	finding	finding	NOUN
easat-10280	303	3	also	also	ADV
easat-10280	303	4	extends	extend	VERB
easat-10280	303	5	xu	xu	PROPN
easat-10280	303	6	,	,	PUNCT
easat-10280	303	7	et	et	PROPN
easat-10280	303	8	al	al	PROPN
easat-10280	303	9	.	.	PUNCT
easat-10280	304	1	[	[	X
easat-10280	304	2	37	37	NUM
easat-10280	304	3	]	]	PUNCT
easat-10280	304	4	who	who	PRON
easat-10280	304	5	emphasized	emphasize	VERB
easat-10280	304	6	that	that	SCONJ
easat-10280	304	7	emotional	emotional	ADJ
easat-10280	304	8	stimuli	stimulus	NOUN
easat-10280	304	9	in	in	ADP
easat-10280	304	10	digital	digital	ADJ
easat-10280	304	11	environments	environment	NOUN
easat-10280	304	12	can	can	AUX
easat-10280	304	13	bypass	bypass	VERB
easat-10280	304	14	rational	rational	ADJ
easat-10280	304	15	evaluation	evaluation	NOUN
easat-10280	304	16	,	,	PUNCT
easat-10280	304	17	particularly	particularly	ADV
easat-10280	304	18	among	among	ADP
easat-10280	304	19	younger	young	ADJ
easat-10280	304	20	consumers	consumer	NOUN
easat-10280	304	21	who	who	PRON
easat-10280	304	22	seek	seek	VERB
easat-10280	304	23	instant	instant	ADJ
easat-10280	304	24	gratification	gratification	NOUN
easat-10280	304	25	.	.	PUNCT
easat-10280	305	1	5.2	5.2	NUM
easat-10280	305	2	.	.	PUNCT
easat-10280	306	1	online	online	ADJ
easat-10280	306	2	information	information	NOUN
easat-10280	306	3	interaction	interaction	NOUN
easat-10280	306	4	(	(	PUNCT
easat-10280	306	5	oii	oii	NOUN
easat-10280	306	6	)	)	PUNCT
easat-10280	306	7	→	→	SYM
easat-10280	306	8	consumer	consumer	NOUN
easat-10280	306	9	impulsive	impulsive	ADJ
easat-10280	306	10	purchases	purchase	NOUN
easat-10280	306	11	(	(	PUNCT
easat-10280	306	12	cip	cip	NOUN
easat-10280	306	13	)	)	PUNCT
easat-10280	306	14	the	the	DET
easat-10280	306	15	significant	significant	ADJ
easat-10280	306	16	positive	positive	ADJ
easat-10280	306	17	relationship	relationship	NOUN
easat-10280	306	18	between	between	ADP
easat-10280	306	19	oii	oii	PROPN
easat-10280	306	20	and	and	CCONJ
easat-10280	306	21	cip	cip	PROPN
easat-10280	306	22	(	(	PUNCT
easat-10280	306	23	β	β	X
easat-10280	306	24	=	=	SYM
easat-10280	306	25	0.18	0.18	NUM
easat-10280	306	26	,	,	PUNCT
easat-10280	306	27	p	p	X
easat-10280	306	28	=	=	NOUN
easat-10280	306	29	0.004	0.004	NUM
easat-10280	306	30	)	)	PUNCT
easat-10280	306	31	confirms	confirm	VERB
easat-10280	306	32	h2	h2	PROPN
easat-10280	306	33	and	and	CCONJ
easat-10280	306	34	supports	support	VERB
easat-10280	306	35	the	the	DET
easat-10280	306	36	elaboration	elaboration	NOUN
easat-10280	306	37	likelihood	likelihood	NOUN
easat-10280	306	38	model	model	NOUN
easat-10280	306	39	(	(	PUNCT
easat-10280	306	40	elm	elm	NOUN
easat-10280	306	41	)	)	PUNCT
easat-10280	307	1	[	[	X
easat-10280	307	2	20	20	NUM
easat-10280	307	3	]	]	PUNCT
easat-10280	307	4	,	,	PUNCT
easat-10280	307	5	where	where	SCONJ
easat-10280	307	6	informative	informative	ADJ
easat-10280	307	7	content	content	NOUN
easat-10280	307	8	functions	function	NOUN
easat-10280	307	9	through	through	ADP
easat-10280	307	10	1964	1964	NUM
easat-10280	307	11	edelweiss	edelweiss	PROPN
easat-10280	307	12	applied	apply	VERB
easat-10280	307	13	science	science	NOUN
easat-10280	307	14	and	and	CCONJ
easat-10280	307	15	technology	technology	NOUN
easat-10280	307	16	issn	issn	PROPN
easat-10280	307	17	:	:	PUNCT
easat-10280	307	18	2576	2576	NUM
easat-10280	307	19	-	-	SYM
easat-10280	307	20	8484	8484	NUM
easat-10280	307	21	vol	vol	NOUN
easat-10280	307	22	.	.	PROPN
easat-10280	308	1	9	9	NUM
easat-10280	308	2	,	,	PUNCT
easat-10280	308	3	no	no	INTJ
easat-10280	308	4	.	.	NOUN
easat-10280	308	5	9	9	NUM
easat-10280	308	6	:	:	SYM
easat-10280	308	7	1954	1954	NUM
easat-10280	308	8	-	-	SYM
easat-10280	308	9	1967	1967	NUM
easat-10280	308	10	,	,	PUNCT
easat-10280	308	11	2025	2025	NUM
easat-10280	308	12	doi	doi	NOUN
easat-10280	308	13	:	:	PUNCT
easat-10280	308	14	10.55214/2576	10.55214/2576	NUM
easat-10280	308	15	-	-	NUM
easat-10280	308	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	308	17	©	©	PROPN
easat-10280	308	18	2025	2025	NUM
easat-10280	308	19	by	by	ADP
easat-10280	308	20	the	the	DET
easat-10280	308	21	authors	author	NOUN
easat-10280	308	22	;	;	PUNCT
easat-10280	308	23	licensee	licensee	PROPN
easat-10280	308	24	learning	learning	NOUN
easat-10280	308	25	gate	gate	VERB
easat-10280	308	26	the	the	DET
easat-10280	308	27	peripheral	peripheral	ADJ
easat-10280	308	28	or	or	CCONJ
easat-10280	308	29	central	central	ADJ
easat-10280	308	30	route	route	NOUN
easat-10280	308	31	depending	depend	VERB
easat-10280	308	32	on	on	ADP
easat-10280	308	33	user	user	NOUN
easat-10280	308	34	motivation	motivation	NOUN
easat-10280	308	35	.	.	PUNCT
easat-10280	309	1	in	in	ADP
easat-10280	309	2	live	live	PROPN
easat-10280	309	3	commerce	commerce	NOUN
easat-10280	309	4	,	,	PUNCT
easat-10280	309	5	product	product	NOUN
easat-10280	309	6	features	feature	NOUN
easat-10280	309	7	,	,	PUNCT
easat-10280	309	8	specifications	specification	NOUN
easat-10280	309	9	,	,	PUNCT
easat-10280	309	10	and	and	CCONJ
easat-10280	309	11	live	live	ADJ
easat-10280	309	12	demonstrations	demonstration	NOUN
easat-10280	309	13	enhance	enhance	VERB
easat-10280	309	14	cognitive	cognitive	ADJ
easat-10280	309	15	evaluation	evaluation	NOUN
easat-10280	309	16	,	,	PUNCT
easat-10280	309	17	prompting	prompt	VERB
easat-10280	309	18	action	action	NOUN
easat-10280	309	19	.	.	PUNCT
easat-10280	310	1	compared	compare	VERB
easat-10280	310	2	with	with	ADP
easat-10280	310	3	emotional	emotional	ADJ
easat-10280	310	4	interaction	interaction	NOUN
easat-10280	310	5	,	,	PUNCT
easat-10280	310	6	informational	informational	ADJ
easat-10280	310	7	cues	cue	NOUN
easat-10280	310	8	had	have	VERB
easat-10280	310	9	a	a	DET
easat-10280	310	10	weaker	weak	ADJ
easat-10280	310	11	effect	effect	NOUN
easat-10280	310	12	,	,	PUNCT
easat-10280	310	13	suggesting	suggest	VERB
easat-10280	310	14	that	that	SCONJ
easat-10280	310	15	impulsive	impulsive	ADJ
easat-10280	310	16	purchases	purchase	NOUN
easat-10280	310	17	are	be	AUX
easat-10280	310	18	less	less	ADV
easat-10280	310	19	driven	drive	VERB
easat-10280	310	20	by	by	ADP
easat-10280	310	21	rational	rational	ADJ
easat-10280	310	22	analysis	analysis	NOUN
easat-10280	310	23	in	in	ADP
easat-10280	310	24	this	this	DET
easat-10280	310	25	context	context	NOUN
easat-10280	310	26	.	.	PUNCT
easat-10280	311	1	this	this	PRON
easat-10280	311	2	mirrors	mirror	VERB
easat-10280	311	3	the	the	DET
easat-10280	311	4	findings	finding	NOUN
easat-10280	311	5	of	of	ADP
easat-10280	311	6	sun	sun	NOUN
easat-10280	311	7	,	,	PUNCT
easat-10280	311	8	et	et	PROPN
easat-10280	311	9	al	al	PROPN
easat-10280	311	10	.	.	PUNCT
easat-10280	312	1	[	[	X
easat-10280	312	2	38	38	NUM
easat-10280	312	3	]	]	PUNCT
easat-10280	312	4	who	who	PRON
easat-10280	312	5	observed	observe	VERB
easat-10280	312	6	that	that	SCONJ
easat-10280	312	7	consumers	consumer	NOUN
easat-10280	312	8	in	in	ADP
easat-10280	312	9	fast	fast	ADV
easat-10280	312	10	-	-	PUNCT
easat-10280	312	11	paced	pace	VERB
easat-10280	312	12	live	live	ADJ
easat-10280	312	13	commerce	commerce	NOUN
easat-10280	312	14	environments	environment	NOUN
easat-10280	312	15	rely	rely	VERB
easat-10280	312	16	on	on	ADP
easat-10280	312	17	quick	quick	ADJ
easat-10280	312	18	,	,	PUNCT
easat-10280	312	19	simplified	simplified	ADJ
easat-10280	312	20	product	product	NOUN
easat-10280	312	21	evaluations	evaluation	NOUN
easat-10280	312	22	,	,	PUNCT
easat-10280	312	23	often	often	ADV
easat-10280	312	24	influenced	influence	VERB
easat-10280	312	25	by	by	ADP
easat-10280	312	26	heuristics	heuristic	NOUN
easat-10280	312	27	.	.	PUNCT
easat-10280	313	1	still	still	ADV
easat-10280	313	2	,	,	PUNCT
easat-10280	313	3	the	the	DET
easat-10280	313	4	result	result	NOUN
easat-10280	313	5	corroborates	corroborate	VERB
easat-10280	313	6	park	park	NOUN
easat-10280	313	7	and	and	CCONJ
easat-10280	313	8	lin	lin	PROPN
easat-10280	314	1	[	[	X
easat-10280	314	2	39	39	NUM
easat-10280	314	3	]	]	PUNCT
easat-10280	314	4	who	who	PRON
easat-10280	314	5	noted	note	VERB
easat-10280	314	6	that	that	SCONJ
easat-10280	314	7	interactive	interactive	ADJ
easat-10280	314	8	q&a	q&a	PROPN
easat-10280	314	9	and	and	CCONJ
easat-10280	314	10	detailed	detailed	ADJ
easat-10280	314	11	product	product	NOUN
easat-10280	314	12	talk	talk	NOUN
easat-10280	314	13	enhance	enhance	VERB
easat-10280	314	14	transparency	transparency	NOUN
easat-10280	314	15	and	and	CCONJ
easat-10280	314	16	perceived	perceive	VERB
easat-10280	314	17	credibility	credibility	NOUN
easat-10280	314	18	,	,	PUNCT
easat-10280	314	19	nudging	nudge	VERB
easat-10280	314	20	consumers	consumer	NOUN
easat-10280	314	21	toward	toward	ADP
easat-10280	314	22	unplanned	unplanned	ADJ
easat-10280	314	23	decisions	decision	NOUN
easat-10280	314	24	.	.	PUNCT
easat-10280	315	1	5.3	5.3	NUM
easat-10280	315	2	.	.	X
easat-10280	315	3	sharing	share	VERB
easat-10280	315	4	experience	experience	NOUN
easat-10280	315	5	(	(	PUNCT
easat-10280	315	6	se	se	X
easat-10280	315	7	)	)	PUNCT
easat-10280	315	8	→	→	SYM
easat-10280	315	9	consumer	consumer	NOUN
easat-10280	315	10	impulsive	impulsive	ADJ
easat-10280	315	11	purchases	purchase	NOUN
easat-10280	315	12	(	(	PUNCT
easat-10280	315	13	cip	cip	NOUN
easat-10280	315	14	)	)	PUNCT
easat-10280	315	15	sharing	sharing	NOUN
easat-10280	315	16	experience	experience	NOUN
easat-10280	315	17	showed	show	VERB
easat-10280	315	18	the	the	DET
easat-10280	315	19	strongest	strong	ADJ
easat-10280	315	20	impact	impact	NOUN
easat-10280	315	21	on	on	ADP
easat-10280	315	22	impulsive	impulsive	ADJ
easat-10280	315	23	purchases	purchase	NOUN
easat-10280	315	24	(	(	PUNCT
easat-10280	315	25	β	β	X
easat-10280	315	26	=	=	SYM
easat-10280	315	27	0.41	0.41	NUM
easat-10280	315	28	,	,	PUNCT
easat-10280	315	29	p	p	X
easat-10280	315	30	<	<	X
easat-10280	315	31	0.001	0.001	NUM
easat-10280	315	32	)	)	PUNCT
easat-10280	315	33	,	,	PUNCT
easat-10280	315	34	validating	validate	VERB
easat-10280	315	35	h3	h3	NOUN
easat-10280	315	36	.	.	PUNCT
easat-10280	316	1	this	this	PRON
easat-10280	316	2	confirms	confirm	VERB
easat-10280	316	3	the	the	DET
easat-10280	316	4	mediating	mediate	VERB
easat-10280	316	5	role	role	NOUN
easat-10280	316	6	of	of	ADP
easat-10280	316	7	social	social	ADJ
easat-10280	316	8	influence	influence	NOUN
easat-10280	316	9	as	as	SCONJ
easat-10280	316	10	proposed	propose	VERB
easat-10280	316	11	by	by	ADP
easat-10280	316	12	social	social	ADJ
easat-10280	316	13	exchange	exchange	NOUN
easat-10280	316	14	theory	theory	NOUN
easat-10280	316	15	[	[	X
easat-10280	316	16	12	12	NUM
easat-10280	316	17	]	]	PUNCT
easat-10280	316	18	and	and	CCONJ
easat-10280	316	19	aligns	align	VERB
easat-10280	316	20	with	with	ADP
easat-10280	316	21	theory	theory	NOUN
easat-10280	316	22	of	of	ADP
easat-10280	316	23	planned	plan	VERB
easat-10280	316	24	behavior	behavior	NOUN
easat-10280	316	25	(	(	PUNCT
easat-10280	316	26	tpb	tpb	NOUN
easat-10280	316	27	)	)	PUNCT
easat-10280	317	1	[	[	X
easat-10280	317	2	14	14	NUM
easat-10280	317	3	]	]	PUNCT
easat-10280	317	4	which	which	PRON
easat-10280	317	5	positions	position	VERB
easat-10280	317	6	subjective	subjective	ADJ
easat-10280	317	7	norms	norm	NOUN
easat-10280	317	8	as	as	ADP
easat-10280	317	9	pivotal	pivotal	ADJ
easat-10280	317	10	drivers	driver	NOUN
easat-10280	317	11	of	of	ADP
easat-10280	317	12	intention	intention	NOUN
easat-10280	317	13	and	and	CCONJ
easat-10280	317	14	behavior	behavior	NOUN
easat-10280	317	15	.	.	PUNCT
easat-10280	318	1	this	this	DET
easat-10280	318	2	result	result	NOUN
easat-10280	318	3	is	be	AUX
easat-10280	318	4	consistent	consistent	ADJ
easat-10280	318	5	with	with	ADP
easat-10280	318	6	findings	finding	NOUN
easat-10280	318	7	from	from	ADP
easat-10280	318	8	huang	huang	PROPN
easat-10280	318	9	and	and	CCONJ
easat-10280	318	10	benyoucef	benyoucef	PROPN
easat-10280	319	1	[	[	X
easat-10280	319	2	28	28	NUM
easat-10280	319	3	]	]	PUNCT
easat-10280	319	4	who	who	PRON
easat-10280	319	5	asserted	assert	VERB
easat-10280	319	6	that	that	SCONJ
easat-10280	319	7	shared	share	VERB
easat-10280	319	8	experiences	experience	NOUN
easat-10280	319	9	(	(	PUNCT
easat-10280	319	10	peer	peer	NOUN
easat-10280	319	11	recommendations	recommendation	NOUN
easat-10280	319	12	,	,	PUNCT
easat-10280	319	13	emotional	emotional	ADJ
easat-10280	319	14	narratives	narrative	NOUN
easat-10280	319	15	,	,	PUNCT
easat-10280	319	16	or	or	CCONJ
easat-10280	319	17	unboxing	unboxing	NOUN
easat-10280	319	18	)	)	PUNCT
easat-10280	319	19	create	create	VERB
easat-10280	319	20	vicarious	vicarious	ADJ
easat-10280	319	21	gratification	gratification	NOUN
easat-10280	319	22	and	and	CCONJ
easat-10280	319	23	strengthen	strengthen	VERB
easat-10280	319	24	behavioral	behavioral	ADJ
easat-10280	319	25	mimicry	mimicry	NOUN
easat-10280	319	26	.	.	PUNCT
easat-10280	320	1	furthermore	furthermore	ADV
easat-10280	320	2	,	,	PUNCT
easat-10280	320	3	it	it	PRON
easat-10280	320	4	adds	add	VERB
easat-10280	320	5	to	to	ADP
easat-10280	320	6	lim	lim	PROPN
easat-10280	320	7	,	,	PUNCT
easat-10280	320	8	et	et	PROPN
easat-10280	320	9	al	al	PROPN
easat-10280	320	10	.	.	PUNCT
easat-10280	321	1	[	[	X
easat-10280	321	2	40	40	NUM
easat-10280	321	3	]	]	PUNCT
easat-10280	321	4	who	who	PRON
easat-10280	321	5	showed	show	VERB
easat-10280	321	6	that	that	SCONJ
easat-10280	321	7	experiential	experiential	ADJ
easat-10280	321	8	sharing	sharing	NOUN
easat-10280	321	9	in	in	ADP
easat-10280	321	10	livestreams	livestream	NOUN
easat-10280	321	11	reinforces	reinforce	VERB
easat-10280	321	12	consumer	consumer	NOUN
easat-10280	321	13	trust	trust	NOUN
easat-10280	321	14	and	and	CCONJ
easat-10280	321	15	normalizes	normalize	VERB
easat-10280	321	16	impulsive	impulsive	ADJ
easat-10280	321	17	buying	buying	NOUN
easat-10280	321	18	through	through	ADP
easat-10280	321	19	social	social	ADJ
easat-10280	321	20	proof	proof	NOUN
easat-10280	321	21	.	.	PUNCT
easat-10280	322	1	5.4	5.4	NUM
easat-10280	322	2	.	.	PUNCT
easat-10280	322	3	brand	brand	NOUN
easat-10280	322	4	engagement	engagement	NOUN
easat-10280	322	5	(	(	PUNCT
easat-10280	322	6	be	be	AUX
easat-10280	322	7	)	)	PUNCT
easat-10280	322	8	→	→	SYM
easat-10280	322	9	consumer	consumer	NOUN
easat-10280	322	10	impulsive	impulsive	ADJ
easat-10280	322	11	purchases	purchase	NOUN
easat-10280	322	12	(	(	PUNCT
easat-10280	322	13	cip	cip	NOUN
easat-10280	322	14	)	)	PUNCT
easat-10280	322	15	brand	brand	NOUN
easat-10280	322	16	engagement	engagement	NOUN
easat-10280	322	17	significantly	significantly	ADV
easat-10280	322	18	predicted	predict	VERB
easat-10280	322	19	impulsive	impulsive	ADJ
easat-10280	322	20	purchases	purchase	NOUN
easat-10280	322	21	(	(	PUNCT
easat-10280	322	22	β	β	X
easat-10280	322	23	=	=	SYM
easat-10280	322	24	0.35	0.35	NUM
easat-10280	322	25	,	,	PUNCT
easat-10280	322	26	p	p	X
easat-10280	322	27	<	<	X
easat-10280	322	28	0.001	0.001	NUM
easat-10280	322	29	)	)	PUNCT
easat-10280	322	30	,	,	PUNCT
easat-10280	322	31	affirming	affirm	VERB
easat-10280	322	32	h4	h4	NOUN
easat-10280	322	33	.	.	PUNCT
easat-10280	323	1	rooted	root	VERB
easat-10280	323	2	in	in	ADP
easat-10280	323	3	engagement	engagement	NOUN
easat-10280	323	4	theory	theory	NOUN
easat-10280	323	5	[	[	X
easat-10280	323	6	16	16	NUM
easat-10280	323	7	]	]	PUNCT
easat-10280	323	8	and	and	CCONJ
easat-10280	323	9	relationship	relationship	NOUN
easat-10280	323	10	marketing	marketing	NOUN
easat-10280	323	11	theory	theory	NOUN
easat-10280	323	12	[	[	X
easat-10280	323	13	15	15	NUM
easat-10280	323	14	]	]	X
easat-10280	323	15	engaged	engage	VERB
easat-10280	323	16	consumers	consumer	NOUN
easat-10280	323	17	exhibit	exhibit	VERB
easat-10280	323	18	deeper	deep	ADJ
easat-10280	323	19	emotional	emotional	ADJ
easat-10280	323	20	and	and	CCONJ
easat-10280	323	21	cognitive	cognitive	ADJ
easat-10280	323	22	investment	investment	NOUN
easat-10280	323	23	in	in	ADP
easat-10280	323	24	brands	brand	NOUN
easat-10280	323	25	,	,	PUNCT
easat-10280	323	26	increasing	increase	VERB
easat-10280	323	27	their	their	PRON
easat-10280	323	28	susceptibility	susceptibility	NOUN
easat-10280	323	29	to	to	AUX
easat-10280	323	30	influence	influence	VERB
easat-10280	323	31	.	.	PUNCT
easat-10280	324	1	this	this	PRON
easat-10280	324	2	supports	support	VERB
easat-10280	324	3	insights	insight	NOUN
easat-10280	324	4	by	by	ADP
easat-10280	324	5	hollebeek	hollebeek	NOUN
easat-10280	324	6	,	,	PUNCT
easat-10280	324	7	et	et	PROPN
easat-10280	324	8	al	al	PROPN
easat-10280	324	9	.	.	PUNCT
easat-10280	325	1	[	[	X
easat-10280	325	2	41	41	NUM
easat-10280	325	3	]	]	PUNCT
easat-10280	325	4	who	who	PRON
easat-10280	325	5	found	find	VERB
easat-10280	325	6	that	that	SCONJ
easat-10280	325	7	brand	brand	NOUN
easat-10280	325	8	-	-	PUNCT
easat-10280	325	9	engaged	engage	VERB
easat-10280	325	10	users	user	NOUN
easat-10280	325	11	exhibit	exhibit	VERB
easat-10280	325	12	higher	high	ADJ
easat-10280	325	13	levels	level	NOUN
easat-10280	325	14	of	of	ADP
easat-10280	325	15	attention	attention	NOUN
easat-10280	325	16	,	,	PUNCT
easat-10280	325	17	loyalty	loyalty	NOUN
easat-10280	325	18	,	,	PUNCT
easat-10280	325	19	and	and	CCONJ
easat-10280	325	20	reactive	reactive	ADJ
easat-10280	325	21	purchasing	purchasing	NOUN
easat-10280	325	22	behavior	behavior	NOUN
easat-10280	325	23	in	in	ADP
easat-10280	325	24	digital	digital	ADJ
easat-10280	325	25	settings	setting	NOUN
easat-10280	325	26	.	.	PUNCT
easat-10280	326	1	the	the	DET
easat-10280	326	2	result	result	NOUN
easat-10280	326	3	is	be	AUX
easat-10280	326	4	particularly	particularly	ADV
easat-10280	326	5	notable	notable	ADJ
easat-10280	326	6	when	when	SCONJ
easat-10280	326	7	compared	compare	VERB
easat-10280	326	8	to	to	ADP
easat-10280	326	9	less	less	ADV
easat-10280	326	10	engaged	engaged	ADJ
easat-10280	326	11	consumers	consumer	NOUN
easat-10280	326	12	,	,	PUNCT
easat-10280	326	13	who	who	PRON
easat-10280	326	14	remain	remain	VERB
easat-10280	326	15	more	more	ADV
easat-10280	326	16	skeptical	skeptical	ADJ
easat-10280	326	17	.	.	PUNCT
easat-10280	327	1	the	the	DET
easat-10280	327	2	finding	finding	NOUN
easat-10280	327	3	emphasizes	emphasize	VERB
easat-10280	327	4	the	the	DET
easat-10280	327	5	importance	importance	NOUN
easat-10280	327	6	of	of	ADP
easat-10280	327	7	building	build	VERB
easat-10280	327	8	immersive	immersive	ADJ
easat-10280	327	9	brand	brand	NOUN
easat-10280	327	10	narratives	narrative	NOUN
easat-10280	327	11	in	in	ADP
easat-10280	327	12	live	live	ADJ
easat-10280	327	13	streams	stream	NOUN
easat-10280	327	14	.	.	PUNCT
easat-10280	328	1	5.5	5.5	NUM
easat-10280	328	2	.	.	PUNCT
easat-10280	329	1	moderating	moderate	VERB
easat-10280	329	2	effects	effect	NOUN
easat-10280	329	3	of	of	ADP
easat-10280	329	4	brand	brand	NOUN
easat-10280	329	5	engagement	engagement	NOUN
easat-10280	329	6	the	the	DET
easat-10280	329	7	moderation	moderation	NOUN
easat-10280	329	8	analysis	analysis	NOUN
easat-10280	329	9	found	find	VERB
easat-10280	329	10	that	that	SCONJ
easat-10280	329	11	brand	brand	NOUN
easat-10280	329	12	engagement	engagement	NOUN
easat-10280	329	13	significantly	significantly	ADV
easat-10280	329	14	strengthened	strengthen	VERB
easat-10280	329	15	the	the	DET
easat-10280	329	16	effects	effect	NOUN
easat-10280	329	17	of	of	ADP
easat-10280	329	18	oei	oei	PROPN
easat-10280	329	19	(	(	PUNCT
easat-10280	329	20	β	β	X
easat-10280	329	21	=	=	SYM
easat-10280	329	22	0.17	0.17	NUM
easat-10280	329	23	,	,	PUNCT
easat-10280	329	24	p	p	X
easat-10280	329	25	=	=	NOUN
easat-10280	329	26	0.010	0.010	NUM
easat-10280	329	27	)	)	PUNCT
easat-10280	329	28	and	and	CCONJ
easat-10280	329	29	se	se	X
easat-10280	329	30	(	(	PUNCT
easat-10280	329	31	β	β	X
easat-10280	329	32	=	=	SYM
easat-10280	329	33	0.23	0.23	NUM
easat-10280	329	34	,	,	PUNCT
easat-10280	329	35	p	p	X
easat-10280	329	36	<	<	X
easat-10280	329	37	0.001	0.001	NUM
easat-10280	329	38	)	)	PUNCT
easat-10280	329	39	on	on	ADP
easat-10280	329	40	cip	cip	NOUN
easat-10280	329	41	,	,	PUNCT
easat-10280	329	42	but	but	CCONJ
easat-10280	329	43	not	not	PART
easat-10280	329	44	oii	oii	NOUN
easat-10280	329	45	(	(	PUNCT
easat-10280	329	46	β	β	X
easat-10280	329	47	=	=	SYM
easat-10280	329	48	0.09	0.09	NUM
easat-10280	329	49	,	,	PUNCT
easat-10280	329	50	p	p	X
easat-10280	329	51	=	=	NOUN
easat-10280	329	52	0.156	0.156	NUM
easat-10280	329	53	)	)	PUNCT
easat-10280	329	54	.	.	PUNCT
easat-10280	330	1	this	this	PRON
easat-10280	330	2	indicates	indicate	VERB
easat-10280	330	3	that	that	SCONJ
easat-10280	330	4	when	when	SCONJ
easat-10280	330	5	consumers	consumer	NOUN
easat-10280	330	6	are	be	AUX
easat-10280	330	7	emotionally	emotionally	ADV
easat-10280	330	8	invested	invest	VERB
easat-10280	330	9	in	in	ADP
easat-10280	330	10	a	a	DET
easat-10280	330	11	brand	brand	NOUN
easat-10280	330	12	,	,	PUNCT
easat-10280	330	13	both	both	CCONJ
easat-10280	330	14	their	their	PRON
easat-10280	330	15	affective	affective	ADJ
easat-10280	330	16	responses	response	NOUN
easat-10280	330	17	and	and	CCONJ
easat-10280	330	18	social	social	ADJ
easat-10280	330	19	interactions	interaction	NOUN
easat-10280	330	20	become	become	VERB
easat-10280	330	21	more	more	ADV
easat-10280	330	22	powerful	powerful	ADJ
easat-10280	330	23	drivers	driver	NOUN
easat-10280	330	24	of	of	ADP
easat-10280	330	25	impulsive	impulsive	ADJ
easat-10280	330	26	behavior	behavior	NOUN
easat-10280	330	27	.	.	PUNCT
easat-10280	331	1	this	this	DET
easat-10280	331	2	pattern	pattern	NOUN
easat-10280	331	3	aligns	align	VERB
easat-10280	331	4	with	with	ADP
easat-10280	331	5	dualsystem	dualsystem	NOUN
easat-10280	331	6	theory	theory	NOUN
easat-10280	331	7	[	[	X
easat-10280	331	8	42	42	NUM
easat-10280	331	9	]	]	PUNCT
easat-10280	331	10	where	where	SCONJ
easat-10280	331	11	emotionally	emotionally	ADV
easat-10280	331	12	primed	prime	VERB
easat-10280	331	13	consumers	consumer	NOUN
easat-10280	331	14	(	(	PUNCT
easat-10280	331	15	system	system	NOUN
easat-10280	331	16	1	1	NUM
easat-10280	331	17	thinking	thinking	NOUN
easat-10280	331	18	)	)	PUNCT
easat-10280	331	19	make	make	VERB
easat-10280	331	20	quicker	quick	ADJ
easat-10280	331	21	decisions	decision	NOUN
easat-10280	331	22	with	with	ADP
easat-10280	331	23	less	less	ADJ
easat-10280	331	24	cognitive	cognitive	ADJ
easat-10280	331	25	restraint	restraint	NOUN
easat-10280	331	26	.	.	PUNCT
easat-10280	332	1	this	this	DET
easat-10280	332	2	moderating	moderate	VERB
easat-10280	332	3	role	role	NOUN
easat-10280	332	4	is	be	AUX
easat-10280	332	5	consistent	consistent	ADJ
easat-10280	332	6	with	with	ADP
easat-10280	332	7	zhang	zhang	PROPN
easat-10280	332	8	,	,	PUNCT
easat-10280	332	9	et	et	PROPN
easat-10280	332	10	al	al	PROPN
easat-10280	332	11	.	.	PUNCT
easat-10280	333	1	[	[	X
easat-10280	333	2	43	43	NUM
easat-10280	333	3	]	]	PUNCT
easat-10280	333	4	who	who	PRON
easat-10280	333	5	emphasized	emphasize	VERB
easat-10280	333	6	that	that	SCONJ
easat-10280	333	7	emotional	emotional	ADJ
easat-10280	333	8	brand	brand	NOUN
easat-10280	333	9	attachment	attachment	NOUN
easat-10280	333	10	increases	increase	VERB
easat-10280	333	11	susceptibility	susceptibility	NOUN
easat-10280	333	12	to	to	PART
easat-10280	333	13	peer	peer	VERB
easat-10280	333	14	influence	influence	NOUN
easat-10280	333	15	and	and	CCONJ
easat-10280	333	16	emotional	emotional	ADJ
easat-10280	333	17	triggers	trigger	NOUN
easat-10280	333	18	.	.	PUNCT
easat-10280	334	1	the	the	DET
easat-10280	334	2	nonsignificant	nonsignificant	ADJ
easat-10280	334	3	moderation	moderation	NOUN
easat-10280	334	4	of	of	ADP
easat-10280	334	5	information	information	NOUN
easat-10280	334	6	cues	cue	NOUN
easat-10280	334	7	suggests	suggest	VERB
easat-10280	334	8	that	that	SCONJ
easat-10280	334	9	cognitive	cognitive	ADJ
easat-10280	334	10	evaluations	evaluation	NOUN
easat-10280	334	11	remain	remain	VERB
easat-10280	334	12	relatively	relatively	ADV
easat-10280	334	13	stable	stable	ADJ
easat-10280	334	14	regardless	regardless	ADV
easat-10280	334	15	of	of	ADP
easat-10280	334	16	brand	brand	NOUN
easat-10280	334	17	attachment	attachment	NOUN
easat-10280	334	18	,	,	PUNCT
easat-10280	334	19	echoing	echo	VERB
easat-10280	334	20	lin	lin	PROPN
easat-10280	334	21	and	and	CCONJ
easat-10280	334	22	xu	xu	PROPN
easat-10280	335	1	[	[	X
easat-10280	335	2	44	44	NUM
easat-10280	335	3	]	]	PUNCT
easat-10280	335	4	who	who	PRON
easat-10280	335	5	argued	argue	VERB
easat-10280	335	6	that	that	SCONJ
easat-10280	335	7	information	information	NOUN
easat-10280	335	8	processing	processing	NOUN
easat-10280	335	9	in	in	ADP
easat-10280	335	10	live	live	ADJ
easat-10280	335	11	commerce	commerce	NOUN
easat-10280	335	12	is	be	AUX
easat-10280	335	13	more	more	ADV
easat-10280	335	14	utility	utility	NOUN
easat-10280	335	15	-	-	PUNCT
easat-10280	335	16	driven	drive	VERB
easat-10280	335	17	.	.	PUNCT
easat-10280	336	1	5.6	5.6	NUM
easat-10280	336	2	.	.	X
easat-10280	337	1	cross	cross	ADJ
easat-10280	337	2	-	-	ADJ
easat-10280	337	3	country	country	ADJ
easat-10280	337	4	differences	difference	NOUN
easat-10280	337	5	(	(	PUNCT
easat-10280	337	6	thailand	thailand	PROPN
easat-10280	337	7	vs.	vs.	X
easat-10280	337	8	china	china	PROPN
easat-10280	337	9	)	)	PUNCT
easat-10280	337	10	multi	multi	ADJ
easat-10280	337	11	-	-	NOUN
easat-10280	337	12	group	group	NOUN
easat-10280	337	13	analysis	analysis	NOUN
easat-10280	337	14	(	(	PUNCT
easat-10280	337	15	mga	mga	PROPN
easat-10280	337	16	)	)	PUNCT
easat-10280	337	17	revealed	reveal	VERB
easat-10280	337	18	that	that	SCONJ
easat-10280	337	19	only	only	ADV
easat-10280	337	20	one	one	NUM
easat-10280	337	21	path	path	NOUN
easat-10280	337	22	—	—	PUNCT
easat-10280	337	23	be	be	AUX
easat-10280	337	24	→	→	SYM
easat-10280	337	25	cip	cip	NOUN
easat-10280	337	26	—	—	PUNCT
easat-10280	337	27	differed	differ	VERB
easat-10280	337	28	significantly	significantly	ADV
easat-10280	337	29	between	between	ADP
easat-10280	337	30	thai	thai	PROPN
easat-10280	337	31	and	and	CCONJ
easat-10280	337	32	chinese	chinese	ADJ
easat-10280	337	33	respondents	respondent	NOUN
easat-10280	337	34	.	.	PUNCT
easat-10280	338	1	the	the	DET
easat-10280	338	2	effect	effect	NOUN
easat-10280	338	3	was	be	AUX
easat-10280	338	4	stronger	strong	ADJ
easat-10280	338	5	in	in	ADP
easat-10280	338	6	china	china	PROPN
easat-10280	338	7	(	(	PUNCT
easat-10280	338	8	β	β	X
easat-10280	338	9	=	=	NOUN
easat-10280	338	10	0.40	0.40	NUM
easat-10280	338	11	)	)	PUNCT
easat-10280	338	12	than	than	ADP
easat-10280	338	13	thailand	thailand	PROPN
easat-10280	338	14	(	(	PUNCT
easat-10280	338	15	β	β	X
easat-10280	338	16	=	=	SYM
easat-10280	338	17	0.29	0.29	NUM
easat-10280	338	18	,	,	PUNCT
easat-10280	338	19	p	p	NOUN
easat-10280	338	20	=	=	NOUN
easat-10280	338	21	0.04	0.04	NUM
easat-10280	338	22	)	)	PUNCT
easat-10280	338	23	.	.	PUNCT
easat-10280	339	1	this	this	PRON
easat-10280	339	2	suggests	suggest	VERB
easat-10280	339	3	that	that	SCONJ
easat-10280	339	4	chinese	chinese	ADJ
easat-10280	339	5	consumers	consumer	NOUN
easat-10280	339	6	place	place	VERB
easat-10280	339	7	greater	great	ADJ
easat-10280	339	8	emphasis	emphasis	NOUN
easat-10280	339	9	on	on	ADP
easat-10280	339	10	brand	brand	NOUN
easat-10280	339	11	trust	trust	NOUN
easat-10280	339	12	and	and	CCONJ
easat-10280	339	13	loyalty	loyalty	NOUN
easat-10280	339	14	,	,	PUNCT
easat-10280	339	15	possibly	possibly	ADV
easat-10280	339	16	due	due	ADP
easat-10280	339	17	to	to	ADP
easat-10280	339	18	the	the	DET
easat-10280	339	19	cultural	cultural	ADJ
easat-10280	339	20	importance	importance	NOUN
easat-10280	339	21	of	of	ADP
easat-10280	339	22	reputation	reputation	NOUN
easat-10280	339	23	(	(	PUNCT
easat-10280	339	24	guanxi	guanxi	NOUN
easat-10280	339	25	)	)	PUNCT
easat-10280	339	26	and	and	CCONJ
easat-10280	339	27	brand	brand	NOUN
easat-10280	339	28	familiarity	familiarity	NOUN
easat-10280	339	29	in	in	ADP
easat-10280	339	30	china	china	PROPN
easat-10280	339	31	's	's	PART
easat-10280	339	32	digital	digital	PROPN
easat-10280	339	33	commerce	commerce	PROPN
easat-10280	339	34	ecosystem	ecosystem	NOUN
easat-10280	339	35	.	.	PUNCT
easat-10280	340	1	1965	1965	NUM
easat-10280	340	2	edelweiss	edelweiss	PROPN
easat-10280	340	3	applied	apply	VERB
easat-10280	340	4	science	science	NOUN
easat-10280	340	5	and	and	CCONJ
easat-10280	340	6	technology	technology	NOUN
easat-10280	340	7	issn	issn	PROPN
easat-10280	340	8	:	:	PUNCT
easat-10280	340	9	2576	2576	NUM
easat-10280	340	10	-	-	SYM
easat-10280	340	11	8484	8484	NUM
easat-10280	340	12	vol	vol	NOUN
easat-10280	340	13	.	.	PROPN
easat-10280	341	1	9	9	NUM
easat-10280	341	2	,	,	PUNCT
easat-10280	341	3	no	no	INTJ
easat-10280	341	4	.	.	NOUN
easat-10280	341	5	9	9	NUM
easat-10280	341	6	:	:	SYM
easat-10280	341	7	1954	1954	NUM
easat-10280	341	8	-	-	SYM
easat-10280	341	9	1967	1967	NUM
easat-10280	341	10	,	,	PUNCT
easat-10280	341	11	2025	2025	NUM
easat-10280	341	12	doi	doi	NOUN
easat-10280	341	13	:	:	PUNCT
easat-10280	341	14	10.55214/2576	10.55214/2576	NUM
easat-10280	341	15	-	-	NUM
easat-10280	341	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	341	17	©	©	PROPN
easat-10280	341	18	2025	2025	NUM
easat-10280	341	19	by	by	ADP
easat-10280	341	20	the	the	DET
easat-10280	341	21	authors	author	NOUN
easat-10280	341	22	;	;	PUNCT
easat-10280	341	23	licensee	licensee	PROPN
easat-10280	341	24	learning	learning	NOUN
easat-10280	341	25	gate	gate	NOUN
easat-10280	341	26	this	this	DET
easat-10280	341	27	difference	difference	NOUN
easat-10280	341	28	aligns	align	VERB
easat-10280	341	29	with	with	ADP
easat-10280	341	30	hofstede	hofstede	NOUN
easat-10280	341	31	’s	’s	PART
easat-10280	341	32	cultural	cultural	ADJ
easat-10280	341	33	dimensions	dimension	NOUN
easat-10280	341	34	theory	theory	NOUN
easat-10280	341	35	,	,	PUNCT
easat-10280	341	36	particularly	particularly	ADV
easat-10280	341	37	in	in	ADP
easat-10280	341	38	uncertainty	uncertainty	NOUN
easat-10280	341	39	avoidance	avoidance	NOUN
easat-10280	341	40	and	and	CCONJ
easat-10280	341	41	collectivism	collectivism	NOUN
easat-10280	341	42	.	.	PUNCT
easat-10280	342	1	chinese	chinese	ADJ
easat-10280	342	2	consumers	consumer	NOUN
easat-10280	342	3	may	may	AUX
easat-10280	342	4	rely	rely	VERB
easat-10280	342	5	more	more	ADV
easat-10280	342	6	heavily	heavily	ADV
easat-10280	342	7	on	on	ADP
easat-10280	342	8	familiar	familiar	ADJ
easat-10280	342	9	,	,	PUNCT
easat-10280	342	10	trusted	trust	VERB
easat-10280	342	11	brands	brand	NOUN
easat-10280	342	12	when	when	SCONJ
easat-10280	342	13	making	make	VERB
easat-10280	342	14	fast	fast	ADJ
easat-10280	342	15	decisions	decision	NOUN
easat-10280	342	16	in	in	ADP
easat-10280	342	17	high	high	ADJ
easat-10280	342	18	-	-	PUNCT
easat-10280	342	19	stimulation	stimulation	NOUN
easat-10280	342	20	environments	environment	NOUN
easat-10280	342	21	like	like	ADP
easat-10280	342	22	live	live	PROPN
easat-10280	342	23	commerce	commerce	PROPN
easat-10280	342	24	.	.	PUNCT
easat-10280	343	1	thai	thai	PROPN
easat-10280	343	2	consumers	consumer	NOUN
easat-10280	343	3	,	,	PUNCT
easat-10280	343	4	while	while	SCONJ
easat-10280	343	5	still	still	ADV
easat-10280	343	6	influenced	influence	VERB
easat-10280	343	7	by	by	ADP
easat-10280	343	8	brand	brand	NOUN
easat-10280	343	9	,	,	PUNCT
easat-10280	343	10	may	may	AUX
easat-10280	343	11	prioritize	prioritize	VERB
easat-10280	343	12	emotional	emotional	ADJ
easat-10280	343	13	content	content	NOUN
easat-10280	343	14	and	and	CCONJ
easat-10280	343	15	peer	peer	NOUN
easat-10280	343	16	sharing	share	VERB
easat-10280	343	17	slightly	slightly	ADV
easat-10280	343	18	more	more	ADJ
easat-10280	343	19	.	.	PUNCT
easat-10280	344	1	6	6	X
easat-10280	344	2	.	.	X
easat-10280	344	3	conclusion	conclusion	NOUN
easat-10280	344	4	in	in	ADP
easat-10280	344	5	summary	summary	NOUN
easat-10280	344	6	,	,	PUNCT
easat-10280	344	7	this	this	DET
easat-10280	344	8	study	study	NOUN
easat-10280	344	9	confirms	confirm	VERB
easat-10280	344	10	that	that	SCONJ
easat-10280	344	11	both	both	CCONJ
easat-10280	344	12	emotional	emotional	ADJ
easat-10280	344	13	and	and	CCONJ
easat-10280	344	14	informational	informational	ADJ
easat-10280	344	15	interactions	interaction	NOUN
easat-10280	344	16	in	in	ADP
easat-10280	344	17	live	live	ADJ
easat-10280	344	18	commerce	commerce	NOUN
easat-10280	344	19	environments	environment	NOUN
easat-10280	344	20	lead	lead	VERB
easat-10280	344	21	to	to	ADP
easat-10280	344	22	impulsive	impulsive	ADJ
easat-10280	344	23	purchases	purchase	NOUN
easat-10280	344	24	,	,	PUNCT
easat-10280	344	25	with	with	ADP
easat-10280	344	26	sharing	share	VERB
easat-10280	344	27	experience	experience	NOUN
easat-10280	344	28	and	and	CCONJ
easat-10280	344	29	brand	brand	NOUN
easat-10280	344	30	engagement	engagement	NOUN
easat-10280	344	31	playing	play	VERB
easat-10280	344	32	critical	critical	ADJ
easat-10280	344	33	amplifying	amplifying	ADJ
easat-10280	344	34	roles	role	NOUN
easat-10280	344	35	.	.	PUNCT
easat-10280	345	1	emotional	emotional	ADJ
easat-10280	345	2	and	and	CCONJ
easat-10280	345	3	social	social	ADJ
easat-10280	345	4	mechanisms	mechanism	NOUN
easat-10280	345	5	are	be	AUX
easat-10280	345	6	especially	especially	ADV
easat-10280	345	7	potent	potent	ADJ
easat-10280	345	8	when	when	SCONJ
easat-10280	345	9	consumers	consumer	NOUN
easat-10280	345	10	are	be	AUX
easat-10280	345	11	highly	highly	ADV
easat-10280	345	12	engaged	engage	VERB
easat-10280	345	13	with	with	ADP
easat-10280	345	14	a	a	DET
easat-10280	345	15	brand	brand	NOUN
easat-10280	345	16	,	,	PUNCT
easat-10280	345	17	and	and	CCONJ
easat-10280	345	18	this	this	DET
easat-10280	345	19	effect	effect	NOUN
easat-10280	345	20	varies	vary	VERB
easat-10280	345	21	across	across	ADP
easat-10280	345	22	cultures	culture	NOUN
easat-10280	345	23	.	.	PUNCT
easat-10280	346	1	the	the	DET
easat-10280	346	2	findings	finding	NOUN
easat-10280	346	3	extend	extend	VERB
easat-10280	346	4	existing	exist	VERB
easat-10280	346	5	theories	theory	NOUN
easat-10280	346	6	in	in	ADP
easat-10280	346	7	consumer	consumer	NOUN
easat-10280	346	8	psychology	psychology	NOUN
easat-10280	346	9	,	,	PUNCT
easat-10280	346	10	digital	digital	ADJ
easat-10280	346	11	marketing	marketing	NOUN
easat-10280	346	12	,	,	PUNCT
easat-10280	346	13	and	and	CCONJ
easat-10280	346	14	cross	cross	ADJ
easat-10280	346	15	-	-	ADJ
easat-10280	346	16	cultural	cultural	ADJ
easat-10280	346	17	behavior	behavior	NOUN
easat-10280	346	18	,	,	PUNCT
easat-10280	346	19	offering	offer	VERB
easat-10280	346	20	valuable	valuable	ADJ
easat-10280	346	21	insights	insight	NOUN
easat-10280	346	22	for	for	ADP
easat-10280	346	23	both	both	DET
easat-10280	346	24	academics	academic	NOUN
easat-10280	346	25	and	and	CCONJ
easat-10280	346	26	practitioners	practitioner	NOUN
easat-10280	346	27	.	.	PUNCT
easat-10280	347	1	7	7	X
easat-10280	347	2	.	.	NUM
easat-10280	347	3	contributions	contribution	NOUN
easat-10280	347	4	1.theoretical	1.theoretical	NUM
easat-10280	347	5	contributions	contribution	NOUN
easat-10280	347	6	,	,	PUNCT
easat-10280	347	7	this	this	DET
easat-10280	347	8	research	research	NOUN
easat-10280	347	9	enriches	enrich	VERB
easat-10280	347	10	the	the	DET
easat-10280	347	11	application	application	NOUN
easat-10280	347	12	of	of	ADP
easat-10280	347	13	the	the	DET
easat-10280	347	14	s	s	NOUN
easat-10280	347	15	-	-	ADJ
easat-10280	347	16	o	o	NOUN
easat-10280	347	17	-	-	PUNCT
easat-10280	347	18	r	r	NOUN
easat-10280	347	19	model	model	NOUN
easat-10280	347	20	,	,	PUNCT
easat-10280	347	21	elm	elm	PROPN
easat-10280	347	22	,	,	PUNCT
easat-10280	347	23	and	and	CCONJ
easat-10280	347	24	engagement	engagement	NOUN
easat-10280	347	25	theory	theory	NOUN
easat-10280	347	26	in	in	ADP
easat-10280	347	27	the	the	DET
easat-10280	347	28	context	context	NOUN
easat-10280	347	29	of	of	ADP
easat-10280	347	30	live	live	ADJ
easat-10280	347	31	commerce	commerce	NOUN
easat-10280	347	32	,	,	PUNCT
easat-10280	347	33	demonstrating	demonstrate	VERB
easat-10280	347	34	how	how	SCONJ
easat-10280	347	35	both	both	CCONJ
easat-10280	347	36	emotional	emotional	ADJ
easat-10280	347	37	and	and	CCONJ
easat-10280	347	38	informational	informational	ADJ
easat-10280	347	39	interactions	interaction	NOUN
easat-10280	347	40	lead	lead	VERB
easat-10280	347	41	to	to	ADP
easat-10280	347	42	impulsive	impulsive	ADJ
easat-10280	347	43	purchases	purchase	NOUN
easat-10280	347	44	.	.	PUNCT
easat-10280	348	1	1	1	X
easat-10280	348	2	)	)	PUNCT
easat-10280	348	3	the	the	DET
easat-10280	348	4	moderation	moderation	NOUN
easat-10280	348	5	findings	finding	NOUN
easat-10280	348	6	provide	provide	VERB
easat-10280	348	7	empirical	empirical	ADJ
easat-10280	348	8	validation	validation	NOUN
easat-10280	348	9	for	for	ADP
easat-10280	348	10	the	the	DET
easat-10280	348	11	boundary	boundary	ADJ
easat-10280	348	12	condition	condition	NOUN
easat-10280	348	13	role	role	NOUN
easat-10280	348	14	of	of	ADP
easat-10280	348	15	brand	brand	NOUN
easat-10280	348	16	engagement	engagement	NOUN
easat-10280	348	17	,	,	PUNCT
easat-10280	348	18	offering	offer	VERB
easat-10280	348	19	nuance	nuance	NOUN
easat-10280	348	20	to	to	ADP
easat-10280	348	21	prior	prior	ADJ
easat-10280	348	22	engagement	engagement	NOUN
easat-10280	348	23	and	and	CCONJ
easat-10280	348	24	relationship	relationship	NOUN
easat-10280	348	25	marketing	marketing	NOUN
easat-10280	348	26	literature	literature	NOUN
easat-10280	348	27	.	.	PUNCT
easat-10280	349	1	2	2	X
easat-10280	349	2	)	)	PUNCT
easat-10280	349	3	the	the	DET
easat-10280	349	4	comparative	comparative	ADJ
easat-10280	349	5	insights	insight	NOUN
easat-10280	349	6	between	between	ADP
easat-10280	349	7	thai	thai	PROPN
easat-10280	349	8	and	and	CCONJ
easat-10280	349	9	chinese	chinese	ADJ
easat-10280	349	10	consumers	consumer	NOUN
easat-10280	349	11	contribute	contribute	VERB
easat-10280	349	12	to	to	ADP
easat-10280	349	13	cross	cross	ADJ
easat-10280	349	14	-	-	ADJ
easat-10280	349	15	cultural	cultural	ADJ
easat-10280	349	16	consumer	consumer	NOUN
easat-10280	349	17	behavior	behavior	NOUN
easat-10280	349	18	theory	theory	NOUN
easat-10280	349	19	,	,	PUNCT
easat-10280	349	20	especially	especially	ADV
easat-10280	349	21	within	within	ADP
easat-10280	349	22	digitally	digitally	ADV
easat-10280	349	23	mediated	mediate	VERB
easat-10280	349	24	environments	environment	NOUN
easat-10280	349	25	.	.	PUNCT
easat-10280	350	1	2.practical	2.practical	NUM
easat-10280	350	2	contributions	contribution	NOUN
easat-10280	350	3	:	:	PUNCT
easat-10280	350	4	1	1	NUM
easat-10280	350	5	)	)	PUNCT
easat-10280	350	6	for	for	ADP
easat-10280	350	7	marketers	marketer	NOUN
easat-10280	350	8	and	and	CCONJ
easat-10280	350	9	e	e	NOUN
easat-10280	350	10	-	-	NOUN
easat-10280	350	11	commerce	commerce	NOUN
easat-10280	350	12	platforms	platform	NOUN
easat-10280	350	13	,	,	PUNCT
easat-10280	350	14	enhancing	enhance	VERB
easat-10280	350	15	emotional	emotional	ADJ
easat-10280	350	16	interactivity	interactivity	NOUN
easat-10280	350	17	and	and	CCONJ
easat-10280	350	18	experience	experience	NOUN
easat-10280	350	19	sharing	sharing	NOUN
easat-10280	350	20	features	feature	NOUN
easat-10280	350	21	(	(	PUNCT
easat-10280	350	22	e.g.	e.g.	ADV
easat-10280	350	23	,	,	PUNCT
easat-10280	350	24	chat	chat	VERB
easat-10280	350	25	,	,	PUNCT
easat-10280	350	26	live	live	ADJ
easat-10280	350	27	reaction	reaction	NOUN
easat-10280	350	28	tools	tool	NOUN
easat-10280	350	29	)	)	PUNCT
easat-10280	350	30	can	can	AUX
easat-10280	350	31	drive	drive	VERB
easat-10280	350	32	impulse	impulse	ADJ
easat-10280	350	33	sales	sale	NOUN
easat-10280	350	34	.	.	PUNCT
easat-10280	351	1	2	2	X
easat-10280	351	2	)	)	PUNCT
easat-10280	351	3	strong	strong	ADJ
easat-10280	351	4	brand	brand	NOUN
easat-10280	351	5	engagement	engagement	NOUN
easat-10280	351	6	strategies	strategy	NOUN
easat-10280	351	7	(	(	PUNCT
easat-10280	351	8	e.g.	e.g.	ADV
easat-10280	351	9	,	,	PUNCT
easat-10280	351	10	exclusive	exclusive	ADJ
easat-10280	351	11	content	content	NOUN
easat-10280	351	12	,	,	PUNCT
easat-10280	351	13	live	live	ADJ
easat-10280	351	14	brand	brand	NOUN
easat-10280	351	15	ambassadors	ambassador	NOUN
easat-10280	351	16	)	)	PUNCT
easat-10280	351	17	are	be	AUX
easat-10280	351	18	crucial	crucial	ADJ
easat-10280	351	19	for	for	ADP
easat-10280	351	20	influencing	influence	VERB
easat-10280	351	21	emotionally	emotionally	ADV
easat-10280	351	22	responsive	responsive	ADJ
easat-10280	351	23	consumers	consumer	NOUN
easat-10280	351	24	.	.	PUNCT
easat-10280	352	1	3	3	X
easat-10280	352	2	)	)	PUNCT
easat-10280	352	3	cultural	cultural	ADJ
easat-10280	352	4	tailoring	tailoring	NOUN
easat-10280	352	5	should	should	AUX
easat-10280	352	6	be	be	AUX
easat-10280	352	7	prioritized	prioritize	VERB
easat-10280	352	8	:	:	PUNCT
easat-10280	352	9	chinese	chinese	ADJ
easat-10280	352	10	consumers	consumer	NOUN
easat-10280	352	11	may	may	AUX
easat-10280	352	12	respond	respond	VERB
easat-10280	352	13	more	more	ADV
easat-10280	352	14	to	to	ADP
easat-10280	352	15	brand	brand	NOUN
easat-10280	352	16	-	-	PUNCT
easat-10280	352	17	centric	centric	ADJ
easat-10280	352	18	strategies	strategy	NOUN
easat-10280	352	19	,	,	PUNCT
easat-10280	352	20	whereas	whereas	SCONJ
easat-10280	352	21	thai	thai	ADJ
easat-10280	352	22	consumers	consumer	NOUN
easat-10280	352	23	may	may	AUX
easat-10280	352	24	be	be	AUX
easat-10280	352	25	more	more	ADV
easat-10280	352	26	responsive	responsive	ADJ
easat-10280	352	27	to	to	ADP
easat-10280	352	28	emotional	emotional	ADJ
easat-10280	352	29	content	content	NOUN
easat-10280	352	30	and	and	CCONJ
easat-10280	352	31	social	social	ADJ
easat-10280	352	32	interaction	interaction	NOUN
easat-10280	352	33	.	.	PUNCT
easat-10280	353	1	8	8	X
easat-10280	353	2	.	.	PUNCT
easat-10280	353	3	recommendations	recommendation	NOUN
easat-10280	353	4	this	this	DET
easat-10280	353	5	research	research	NOUN
easat-10280	353	6	suggests	suggest	VERB
easat-10280	353	7	various	various	ADJ
easat-10280	353	8	strategies	strategy	NOUN
easat-10280	353	9	for	for	ADP
easat-10280	353	10	live	live	ADJ
easat-10280	353	11	commerce	commerce	NOUN
easat-10280	353	12	brands	brand	NOUN
easat-10280	353	13	,	,	PUNCT
easat-10280	353	14	platform	platform	NOUN
easat-10280	353	15	developers	developer	NOUN
easat-10280	353	16	,	,	PUNCT
easat-10280	353	17	and	and	CCONJ
easat-10280	353	18	marketers	marketer	NOUN
easat-10280	353	19	.	.	PUNCT
easat-10280	354	1	first	first	ADV
easat-10280	354	2	,	,	PUNCT
easat-10280	354	3	brands	brand	NOUN
easat-10280	354	4	should	should	AUX
easat-10280	354	5	provide	provide	VERB
easat-10280	354	6	online	online	ADJ
easat-10280	354	7	spaces	space	NOUN
easat-10280	354	8	where	where	SCONJ
easat-10280	354	9	customers	customer	NOUN
easat-10280	354	10	can	can	AUX
easat-10280	354	11	share	share	VERB
easat-10280	354	12	their	their	PRON
easat-10280	354	13	tales	tale	NOUN
easat-10280	354	14	.	.	PUNCT
easat-10280	355	1	user	user	NOUN
easat-10280	355	2	-	-	PUNCT
easat-10280	355	3	generated	generate	VERB
easat-10280	355	4	content	content	NOUN
easat-10280	355	5	,	,	PUNCT
easat-10280	355	6	live	live	ADJ
easat-10280	355	7	reviews	review	NOUN
easat-10280	355	8	,	,	PUNCT
easat-10280	355	9	and	and	CCONJ
easat-10280	355	10	post	post	ADJ
easat-10280	355	11	-	-	ADJ
easat-10280	355	12	purchase	purchase	ADJ
easat-10280	355	13	storytelling	storytelling	NOUN
easat-10280	355	14	are	be	AUX
easat-10280	355	15	incorporated	incorporate	VERB
easat-10280	355	16	.	.	PUNCT
easat-10280	356	1	experience	experience	NOUN
easat-10280	356	2	-	-	PUNCT
easat-10280	356	3	sharing	share	VERB
easat-10280	356	4	mechanisms	mechanism	NOUN
easat-10280	356	5	can	can	AUX
easat-10280	356	6	influence	influence	VERB
easat-10280	356	7	impulsive	impulsive	ADJ
easat-10280	356	8	purchases	purchase	NOUN
easat-10280	356	9	when	when	SCONJ
easat-10280	356	10	heightened	heighten	VERB
easat-10280	356	11	by	by	ADP
easat-10280	356	12	emotions	emotion	NOUN
easat-10280	356	13	and	and	CCONJ
easat-10280	356	14	social	social	ADJ
easat-10280	356	15	cues	cue	NOUN
easat-10280	356	16	.	.	PUNCT
easat-10280	357	1	second	second	ADJ
easat-10280	357	2	,	,	PUNCT
easat-10280	357	3	live	live	ADJ
easat-10280	357	4	broadcasting	broadcasting	NOUN
easat-10280	357	5	requires	require	VERB
easat-10280	357	6	brand	brand	NOUN
easat-10280	357	7	interaction	interaction	NOUN
easat-10280	357	8	before	before	ADP
easat-10280	357	9	and	and	CCONJ
easat-10280	357	10	during	during	ADP
easat-10280	357	11	.	.	PUNCT
easat-10280	358	1	surveys	survey	NOUN
easat-10280	358	2	,	,	PUNCT
easat-10280	358	3	real	real	ADJ
easat-10280	358	4	-	-	PUNCT
easat-10280	358	5	time	time	NOUN
easat-10280	358	6	q&a	q&a	PROPN
easat-10280	358	7	,	,	PUNCT
easat-10280	358	8	live	live	ADJ
easat-10280	358	9	reactions	reaction	NOUN
easat-10280	358	10	,	,	PUNCT
easat-10280	358	11	and	and	CCONJ
easat-10280	358	12	gamification	gamification	NOUN
easat-10280	358	13	engage	engage	VERB
easat-10280	358	14	customers	customer	NOUN
easat-10280	358	15	.	.	PUNCT
easat-10280	359	1	participation	participation	NOUN
easat-10280	359	2	prizes	prize	NOUN
easat-10280	359	3	,	,	PUNCT
easat-10280	359	4	loyalty	loyalty	NOUN
easat-10280	359	5	programs	program	NOUN
easat-10280	359	6	,	,	PUNCT
easat-10280	359	7	and	and	CCONJ
easat-10280	359	8	customized	customize	VERB
easat-10280	359	9	shoutouts	shoutout	NOUN
easat-10280	359	10	can	can	AUX
easat-10280	359	11	warm	warm	VERB
easat-10280	359	12	viewers	viewer	NOUN
easat-10280	359	13	and	and	CCONJ
easat-10280	359	14	drive	drive	VERB
easat-10280	359	15	inadvertent	inadvertent	ADJ
easat-10280	359	16	purchases	purchase	NOUN
easat-10280	359	17	.	.	PUNCT
easat-10280	360	1	third	third	ADJ
easat-10280	360	2	,	,	PUNCT
easat-10280	360	3	these	these	DET
easat-10280	360	4	engagement	engagement	NOUN
easat-10280	360	5	strategies	strategy	NOUN
easat-10280	360	6	must	must	AUX
easat-10280	360	7	be	be	AUX
easat-10280	360	8	regional	regional	ADJ
easat-10280	360	9	and	and	CCONJ
easat-10280	360	10	cultural	cultural	ADJ
easat-10280	360	11	.	.	PUNCT
easat-10280	361	1	the	the	DET
easat-10280	361	2	multi	multi	ADJ
easat-10280	361	3	-	-	ADJ
easat-10280	361	4	group	group	ADJ
easat-10280	361	5	study	study	NOUN
easat-10280	361	6	found	find	VERB
easat-10280	361	7	that	that	SCONJ
easat-10280	361	8	chinese	chinese	ADJ
easat-10280	361	9	consumers	consumer	NOUN
easat-10280	361	10	responded	respond	VERB
easat-10280	361	11	more	more	ADJ
easat-10280	361	12	to	to	ADP
easat-10280	361	13	brand	brand	NOUN
easat-10280	361	14	involvement	involvement	NOUN
easat-10280	361	15	than	than	ADP
easat-10280	361	16	thai	thai	PROPN
easat-10280	361	17	consumers	consumer	NOUN
easat-10280	361	18	.	.	PUNCT
easat-10280	362	1	influencer	influencer	NOUN
easat-10280	362	2	partnerships	partnership	NOUN
easat-10280	362	3	and	and	CCONJ
easat-10280	362	4	brand	brand	NOUN
easat-10280	362	5	storytelling	storytelle	VERB
easat-10280	362	6	may	may	AUX
easat-10280	362	7	work	work	VERB
easat-10280	362	8	better	well	ADV
easat-10280	362	9	in	in	ADP
easat-10280	362	10	china	china	PROPN
easat-10280	362	11	.	.	PUNCT
easat-10280	363	1	thailand	thailand	PROPN
easat-10280	363	2	may	may	AUX
easat-10280	363	3	encourage	encourage	VERB
easat-10280	363	4	peer	peer	NOUN
easat-10280	363	5	influence	influence	NOUN
easat-10280	363	6	and	and	CCONJ
easat-10280	363	7	emotional	emotional	ADJ
easat-10280	363	8	participation	participation	NOUN
easat-10280	363	9	,	,	PUNCT
easat-10280	363	10	necessitating	necessitate	VERB
easat-10280	363	11	a	a	DET
easat-10280	363	12	social	social	ADJ
easat-10280	363	13	content	content	NOUN
easat-10280	363	14	strategy	strategy	NOUN
easat-10280	363	15	.	.	PUNCT
easat-10280	364	1	fourth	fourth	ADJ
easat-10280	364	2	,	,	PUNCT
easat-10280	364	3	platform	platform	NOUN
easat-10280	364	4	designers	designer	NOUN
easat-10280	364	5	should	should	AUX
easat-10280	364	6	add	add	VERB
easat-10280	364	7	emotional	emotional	ADJ
easat-10280	364	8	interaction	interaction	NOUN
easat-10280	364	9	and	and	CCONJ
easat-10280	364	10	seamless	seamless	ADJ
easat-10280	364	11	experience	experience	NOUN
easat-10280	364	12	sharing	sharing	NOUN
easat-10280	364	13	.	.	PUNCT
easat-10280	365	1	emoji	emoji	PROPN
easat-10280	365	2	reactions	reaction	NOUN
easat-10280	365	3	,	,	PUNCT
easat-10280	365	4	ai	ai	ADJ
easat-10280	365	5	-	-	PUNCT
easat-10280	365	6	moderated	moderated	ADJ
easat-10280	365	7	chat	chat	PROPN
easat-10280	365	8	,	,	PUNCT
easat-10280	365	9	and	and	CCONJ
easat-10280	365	10	shared	share	VERB
easat-10280	365	11	viewing	view	VERB
easat-10280	365	12	rooms	room	NOUN
easat-10280	365	13	foster	foster	ADJ
easat-10280	365	14	community	community	NOUN
easat-10280	365	15	.	.	PUNCT
easat-10280	366	1	these	these	DET
easat-10280	366	2	elements	element	NOUN
easat-10280	366	3	enhance	enhance	VERB
easat-10280	366	4	affective	affective	ADJ
easat-10280	366	5	and	and	CCONJ
easat-10280	366	6	social	social	ADJ
easat-10280	366	7	engagement	engagement	NOUN
easat-10280	366	8	through	through	ADP
easat-10280	366	9	presence	presence	NOUN
easat-10280	366	10	and	and	CCONJ
easat-10280	366	11	co	co	NOUN
easat-10280	366	12	-	-	NOUN
easat-10280	366	13	experience	experience	NOUN
easat-10280	366	14	.	.	PUNCT
easat-10280	367	1	finally	finally	ADV
easat-10280	367	2	,	,	PUNCT
easat-10280	367	3	legislators	legislator	NOUN
easat-10280	367	4	and	and	CCONJ
easat-10280	367	5	platform	platform	NOUN
easat-10280	367	6	authorities	authority	NOUN
easat-10280	367	7	should	should	AUX
easat-10280	367	8	promote	promote	VERB
easat-10280	367	9	ethical	ethical	ADJ
easat-10280	367	10	and	and	CCONJ
easat-10280	367	11	transparent	transparent	ADJ
easat-10280	367	12	live	live	ADJ
easat-10280	367	13	commerce	commerce	NOUN
easat-10280	367	14	marketing	marketing	NOUN
easat-10280	367	15	.	.	PUNCT
easat-10280	368	1	due	due	ADP
easat-10280	368	2	to	to	ADP
easat-10280	368	3	emotional	emotional	ADJ
easat-10280	368	4	and	and	CCONJ
easat-10280	368	5	peer	peer	NOUN
easat-10280	368	6	persuasion	persuasion	NOUN
easat-10280	368	7	,	,	PUNCT
easat-10280	368	8	brand	brand	NOUN
easat-10280	368	9	endorsements	endorsement	NOUN
easat-10280	368	10	and	and	CCONJ
easat-10280	368	11	influencer	influencer	NOUN
easat-10280	368	12	ties	tie	NOUN
easat-10280	368	13	must	must	AUX
easat-10280	368	14	be	be	AUX
easat-10280	368	15	declared	declare	VERB
easat-10280	368	16	to	to	PART
easat-10280	368	17	safeguard	safeguard	VERB
easat-10280	368	18	buyers	buyer	NOUN
easat-10280	368	19	against	against	ADP
easat-10280	368	20	manipulation	manipulation	NOUN
easat-10280	368	21	.	.	PUNCT
easat-10280	369	1	provide	provide	VERB
easat-10280	369	2	accurate	accurate	ADJ
easat-10280	369	3	product	product	NOUN
easat-10280	369	4	depiction	depiction	NOUN
easat-10280	369	5	and	and	CCONJ
easat-10280	369	6	digital	digital	ADJ
easat-10280	369	7	engagement	engagement	NOUN
easat-10280	369	8	standards	standard	NOUN
easat-10280	369	9	.	.	PUNCT
easat-10280	370	1	1966	1966	NUM
easat-10280	370	2	edelweiss	edelweiss	PROPN
easat-10280	370	3	applied	apply	VERB
easat-10280	370	4	science	science	NOUN
easat-10280	370	5	and	and	CCONJ
easat-10280	370	6	technology	technology	NOUN
easat-10280	370	7	issn	issn	PROPN
easat-10280	370	8	:	:	PUNCT
easat-10280	370	9	2576	2576	NUM
easat-10280	370	10	-	-	SYM
easat-10280	370	11	8484	8484	NUM
easat-10280	370	12	vol	vol	NOUN
easat-10280	370	13	.	.	PROPN
easat-10280	371	1	9	9	NUM
easat-10280	371	2	,	,	PUNCT
easat-10280	371	3	no	no	INTJ
easat-10280	371	4	.	.	NOUN
easat-10280	371	5	9	9	NUM
easat-10280	371	6	:	:	SYM
easat-10280	371	7	1954	1954	NUM
easat-10280	371	8	-	-	SYM
easat-10280	371	9	1967	1967	NUM
easat-10280	371	10	,	,	PUNCT
easat-10280	371	11	2025	2025	NUM
easat-10280	371	12	doi	doi	NOUN
easat-10280	371	13	:	:	PUNCT
easat-10280	371	14	10.55214/2576	10.55214/2576	NUM
easat-10280	371	15	-	-	NUM
easat-10280	371	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	371	17	©	©	PROPN
easat-10280	371	18	2025	2025	NUM
easat-10280	371	19	by	by	ADP
easat-10280	371	20	the	the	DET
easat-10280	371	21	authors	author	NOUN
easat-10280	371	22	;	;	PUNCT
easat-10280	371	23	licensee	licensee	PROPN
easat-10280	371	24	learning	learning	NOUN
easat-10280	371	25	gate	gate	VERB
easat-10280	371	26	these	these	DET
easat-10280	371	27	recommendations	recommendation	NOUN
easat-10280	371	28	support	support	VERB
easat-10280	371	29	this	this	DET
easat-10280	371	30	study	study	NOUN
easat-10280	371	31	's	's	PART
easat-10280	371	32	emotional	emotional	ADJ
easat-10280	371	33	and	and	CCONJ
easat-10280	371	34	informational	informational	ADJ
easat-10280	371	35	effect	effect	NOUN
easat-10280	371	36	pathways	pathway	NOUN
easat-10280	371	37	and	and	CCONJ
easat-10280	371	38	highlight	highlight	VERB
easat-10280	371	39	contextualizing	contextualizing	ADJ
easat-10280	371	40	consumer	consumer	NOUN
easat-10280	371	41	behavior	behavior	NOUN
easat-10280	371	42	techniques	technique	NOUN
easat-10280	371	43	within	within	ADP
easat-10280	371	44	cultural	cultural	ADJ
easat-10280	371	45	and	and	CCONJ
easat-10280	371	46	technology	technology	NOUN
easat-10280	371	47	contexts	contexts	NOUN
easat-10280	371	48	.	.	PUNCT
easat-10280	372	1	9	9	X
easat-10280	372	2	.	.	X
easat-10280	372	3	limitations	limitation	NOUN
easat-10280	372	4	the	the	DET
easat-10280	372	5	study	study	NOUN
easat-10280	372	6	used	use	VERB
easat-10280	372	7	self	self	NOUN
easat-10280	372	8	-	-	PUNCT
easat-10280	372	9	reported	report	VERB
easat-10280	372	10	data	datum	NOUN
easat-10280	372	11	,	,	PUNCT
easat-10280	372	12	which	which	PRON
easat-10280	372	13	may	may	AUX
easat-10280	372	14	be	be	AUX
easat-10280	372	15	subject	subject	ADJ
easat-10280	372	16	to	to	ADP
easat-10280	372	17	social	social	ADJ
easat-10280	372	18	desirability	desirability	NOUN
easat-10280	372	19	or	or	CCONJ
easat-10280	372	20	recall	recall	NOUN
easat-10280	372	21	bias	bias	NOUN
easat-10280	372	22	.	.	PUNCT
easat-10280	373	1	the	the	DET
easat-10280	373	2	sample	sample	NOUN
easat-10280	373	3	size	size	NOUN
easat-10280	373	4	,	,	PUNCT
easat-10280	373	5	while	while	SCONJ
easat-10280	373	6	sufficient	sufficient	ADJ
easat-10280	373	7	for	for	ADP
easat-10280	373	8	sem	sem	NOUN
easat-10280	373	9	,	,	PUNCT
easat-10280	373	10	was	be	AUX
easat-10280	373	11	limited	limit	VERB
easat-10280	373	12	to	to	ADP
easat-10280	373	13	two	two	NUM
easat-10280	373	14	countries	country	NOUN
easat-10280	373	15	and	and	CCONJ
easat-10280	373	16	may	may	AUX
easat-10280	373	17	not	not	PART
easat-10280	373	18	generalize	generalize	VERB
easat-10280	373	19	to	to	ADP
easat-10280	373	20	other	other	ADJ
easat-10280	373	21	cultural	cultural	ADJ
easat-10280	373	22	contexts	contexts	NOUN
easat-10280	373	23	.	.	PUNCT
easat-10280	374	1	the	the	DET
easat-10280	374	2	research	research	NOUN
easat-10280	374	3	focused	focus	VERB
easat-10280	374	4	on	on	ADP
easat-10280	374	5	impulsive	impulsive	ADJ
easat-10280	374	6	purchases	purchase	NOUN
easat-10280	374	7	;	;	PUNCT
easat-10280	374	8	other	other	ADJ
easat-10280	374	9	forms	form	NOUN
easat-10280	374	10	of	of	ADP
easat-10280	374	11	consumer	consumer	NOUN
easat-10280	374	12	behavior	behavior	NOUN
easat-10280	374	13	(	(	PUNCT
easat-10280	374	14	e.g.	e.g.	ADV
easat-10280	374	15	,	,	PUNCT
easat-10280	374	16	satisfaction	satisfaction	NOUN
easat-10280	374	17	,	,	PUNCT
easat-10280	374	18	long	long	ADJ
easat-10280	374	19	-	-	PUNCT
easat-10280	374	20	term	term	NOUN
easat-10280	374	21	loyalty	loyalty	NOUN
easat-10280	374	22	)	)	PUNCT
easat-10280	374	23	were	be	AUX
easat-10280	374	24	not	not	PART
easat-10280	374	25	examined	examine	VERB
easat-10280	374	26	.	.	PUNCT
easat-10280	375	1	10	10	NUM
easat-10280	375	2	.	.	X
easat-10280	376	1	future	future	ADJ
easat-10280	376	2	research	research	NOUN
easat-10280	376	3	directions	direction	NOUN
easat-10280	376	4	expand	expand	VERB
easat-10280	376	5	the	the	DET
easat-10280	376	6	cross	cross	ADJ
easat-10280	376	7	-	-	ADJ
easat-10280	376	8	cultural	cultural	ADJ
easat-10280	376	9	comparison	comparison	NOUN
easat-10280	376	10	to	to	PART
easat-10280	376	11	include	include	VERB
easat-10280	376	12	western	western	ADJ
easat-10280	376	13	or	or	CCONJ
easat-10280	376	14	southeast	southeast	ADJ
easat-10280	376	15	asian	asian	ADJ
easat-10280	376	16	countries	country	NOUN
easat-10280	376	17	for	for	ADP
easat-10280	376	18	greater	great	ADJ
easat-10280	376	19	generalizability	generalizability	NOUN
easat-10280	376	20	.	.	PUNCT
easat-10280	377	1	consider	consider	VERB
easat-10280	377	2	using	use	VERB
easat-10280	377	3	additional	additional	ADJ
easat-10280	377	4	moderators	moderator	NOUN
easat-10280	377	5	such	such	ADJ
easat-10280	377	6	as	as	ADP
easat-10280	377	7	trust	trust	NOUN
easat-10280	377	8	,	,	PUNCT
easat-10280	377	9	platform	platform	NOUN
easat-10280	377	10	credibility	credibility	NOUN
easat-10280	377	11	,	,	PUNCT
easat-10280	377	12	or	or	CCONJ
easat-10280	377	13	influencer	influencer	NOUN
easat-10280	377	14	expertise	expertise	NOUN
easat-10280	377	15	.	.	PUNCT
easat-10280	378	1	investigate	investigate	VERB
easat-10280	378	2	longitudinal	longitudinal	ADJ
easat-10280	378	3	effects	effect	NOUN
easat-10280	378	4	:	:	PUNCT
easat-10280	378	5	how	how	SCONJ
easat-10280	378	6	frequent	frequent	ADJ
easat-10280	378	7	exposure	exposure	NOUN
easat-10280	378	8	to	to	PART
easat-10280	378	9	live	live	VERB
easat-10280	378	10	commerce	commerce	NOUN
easat-10280	378	11	influences	influence	NOUN
easat-10280	378	12	habitual	habitual	ADJ
easat-10280	378	13	or	or	CCONJ
easat-10280	378	14	long	long	ADJ
easat-10280	378	15	-	-	PUNCT
easat-10280	378	16	term	term	NOUN
easat-10280	378	17	purchase	purchase	NOUN
easat-10280	378	18	behaviors	behavior	NOUN
easat-10280	378	19	.	.	PUNCT
easat-10280	379	1	integrate	integrate	VERB
easat-10280	379	2	qualitative	qualitative	ADJ
easat-10280	379	3	methodologies	methodology	NOUN
easat-10280	379	4	(	(	PUNCT
easat-10280	379	5	such	such	ADJ
easat-10280	379	6	as	as	ADP
easat-10280	379	7	digital	digital	ADJ
easat-10280	379	8	ethnography	ethnography	NOUN
easat-10280	379	9	or	or	CCONJ
easat-10280	379	10	interviews	interview	NOUN
easat-10280	379	11	)	)	PUNCT
easat-10280	379	12	to	to	PART
easat-10280	379	13	gain	gain	VERB
easat-10280	379	14	a	a	DET
easat-10280	379	15	better	well	ADJ
easat-10280	379	16	understanding	understanding	NOUN
easat-10280	379	17	of	of	ADP
easat-10280	379	18	consumer	consumer	NOUN
easat-10280	379	19	psychological	psychological	ADJ
easat-10280	379	20	states	state	NOUN
easat-10280	379	21	during	during	ADP
easat-10280	379	22	live	live	ADJ
easat-10280	379	23	commerce	commerce	NOUN
easat-10280	379	24	sessions	session	NOUN
easat-10280	379	25	.	.	PUNCT
easat-10280	380	1	transparency	transparency	NOUN
easat-10280	380	2	:	:	PUNCT
easat-10280	380	3	the	the	DET
easat-10280	380	4	authors	author	NOUN
easat-10280	380	5	confirm	confirm	VERB
easat-10280	380	6	that	that	SCONJ
easat-10280	380	7	the	the	DET
easat-10280	380	8	manuscript	manuscript	NOUN
easat-10280	380	9	is	be	AUX
easat-10280	380	10	an	an	DET
easat-10280	380	11	honest	honest	ADJ
easat-10280	380	12	,	,	PUNCT
easat-10280	380	13	accurate	accurate	ADJ
easat-10280	380	14	,	,	PUNCT
easat-10280	380	15	and	and	CCONJ
easat-10280	380	16	transparent	transparent	ADJ
easat-10280	380	17	account	account	NOUN
easat-10280	380	18	of	of	ADP
easat-10280	380	19	the	the	DET
easat-10280	380	20	study	study	NOUN
easat-10280	380	21	;	;	PUNCT
easat-10280	380	22	that	that	SCONJ
easat-10280	380	23	no	no	DET
easat-10280	380	24	vital	vital	ADJ
easat-10280	380	25	features	feature	NOUN
easat-10280	380	26	of	of	ADP
easat-10280	380	27	the	the	DET
easat-10280	380	28	study	study	NOUN
easat-10280	380	29	have	have	AUX
easat-10280	380	30	been	be	AUX
easat-10280	380	31	omitted	omit	VERB
easat-10280	380	32	;	;	PUNCT
easat-10280	380	33	and	and	CCONJ
easat-10280	380	34	that	that	SCONJ
easat-10280	380	35	any	any	DET
easat-10280	380	36	discrepancies	discrepancy	NOUN
easat-10280	380	37	from	from	ADP
easat-10280	380	38	the	the	DET
easat-10280	380	39	study	study	NOUN
easat-10280	380	40	as	as	SCONJ
easat-10280	380	41	planned	plan	VERB
easat-10280	380	42	have	have	AUX
easat-10280	380	43	been	be	AUX
easat-10280	380	44	explained	explain	VERB
easat-10280	380	45	.	.	PUNCT
easat-10280	381	1	this	this	DET
easat-10280	381	2	study	study	NOUN
easat-10280	381	3	followed	follow	VERB
easat-10280	381	4	all	all	DET
easat-10280	381	5	ethical	ethical	ADJ
easat-10280	381	6	practices	practice	NOUN
easat-10280	381	7	during	during	ADP
easat-10280	381	8	writing	writing	NOUN
easat-10280	381	9	.	.	PUNCT
easat-10280	382	1	copyright	copyright	NOUN
easat-10280	382	2	:	:	PUNCT
easat-10280	382	3	©	©	PROPN
easat-10280	382	4	2025	2025	NUM
easat-10280	382	5	by	by	ADP
easat-10280	382	6	the	the	DET
easat-10280	382	7	authors	author	NOUN
easat-10280	382	8	.	.	PUNCT
easat-10280	383	1	this	this	DET
easat-10280	383	2	open	open	ADJ
easat-10280	383	3	-	-	PUNCT
easat-10280	383	4	access	access	NOUN
easat-10280	383	5	article	article	NOUN
easat-10280	383	6	is	be	AUX
easat-10280	383	7	distributed	distribute	VERB
easat-10280	383	8	under	under	ADP
easat-10280	383	9	the	the	DET
easat-10280	383	10	terms	term	NOUN
easat-10280	383	11	and	and	CCONJ
easat-10280	383	12	conditions	condition	NOUN
easat-10280	383	13	of	of	ADP
easat-10280	383	14	the	the	DET
easat-10280	383	15	creative	creative	ADJ
easat-10280	383	16	commons	common	NOUN
easat-10280	383	17	attribution	attribution	NOUN
easat-10280	383	18	(	(	PUNCT
easat-10280	383	19	cc	cc	NOUN
easat-10280	383	20	by	by	ADP
easat-10280	383	21	)	)	PUNCT
easat-10280	383	22	license	license	NOUN
easat-10280	383	23	(	(	PUNCT
easat-10280	383	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10280	383	25	)	)	PUNCT
easat-10280	383	26	.	.	PUNCT
easat-10280	384	1	references	reference	NOUN
easat-10280	384	2	[	[	X
easat-10280	384	3	1	1	NUM
easat-10280	384	4	]	]	X
easat-10280	384	5	statista	statista	NOUN
easat-10280	384	6	,	,	PUNCT
easat-10280	384	7	global	global	ADJ
easat-10280	384	8	live	live	PROPN
easat-10280	384	9	commerce	commerce	NOUN
easat-10280	384	10	market	market	NOUN
easat-10280	384	11	value	value	NOUN
easat-10280	384	12	and	and	CCONJ
easat-10280	384	13	forecast	forecast	VERB
easat-10280	384	14	2023–2027	2023–2027	NUM
easat-10280	385	1	[	[	X
easat-10280	385	2	report	report	NOUN
easat-10280	385	3	]	]	X
easat-10280	385	4	.	.	PUNCT
easat-10280	386	1	hamburg	hamburg	PROPN
easat-10280	386	2	,	,	PUNCT
easat-10280	386	3	germany	germany	PROPN
easat-10280	386	4	:	:	PUNCT
easat-10280	386	5	statista	statista	PROPN
easat-10280	386	6	,	,	PUNCT
easat-10280	386	7	2023	2023	NUM
easat-10280	386	8	.	.	PUNCT
easat-10280	387	1	[	[	X
easat-10280	387	2	2	2	NUM
easat-10280	387	3	]	]	X
easat-10280	387	4	china	china	PROPN
easat-10280	387	5	internet	internet	PROPN
easat-10280	387	6	network	network	PROPN
easat-10280	387	7	information	information	NOUN
easat-10280	387	8	center	center	NOUN
easat-10280	387	9	(	(	PUNCT
easat-10280	387	10	cnnic	cnnic	ADJ
easat-10280	387	11	)	)	PUNCT
easat-10280	387	12	,	,	PUNCT
easat-10280	387	13	the	the	DET
easat-10280	387	14	52nd	52nd	ADJ
easat-10280	387	15	statistical	statistical	ADJ
easat-10280	387	16	report	report	NOUN
easat-10280	387	17	on	on	ADP
easat-10280	387	18	china	china	PROPN
easat-10280	387	19	’s	’s	PART
easat-10280	387	20	internet	internet	NOUN
easat-10280	387	21	development	development	NOUN
easat-10280	387	22	.	.	PUNCT
easat-10280	388	1	beijing	beijing	PROPN
easat-10280	388	2	:	:	PUNCT
easat-10280	388	3	cnnic	cnnic	ADJ
easat-10280	388	4	,	,	PUNCT
easat-10280	388	5	2023	2023	NUM
easat-10280	388	6	.	.	PUNCT
easat-10280	389	1	[	[	X
easat-10280	389	2	3	3	NUM
easat-10280	389	3	]	]	X
easat-10280	389	4	emarketer	emarketer	NOUN
easat-10280	389	5	,	,	PUNCT
easat-10280	389	6	"	"	PUNCT
easat-10280	389	7	live	live	ADJ
easat-10280	389	8	commerce	commerce	NOUN
easat-10280	389	9	2023	2023	NUM
easat-10280	389	10	:	:	PUNCT
easat-10280	389	11	what	what	PRON
easat-10280	389	12	retailers	retailer	NOUN
easat-10280	389	13	in	in	ADP
easat-10280	389	14	asia	asia	PROPN
easat-10280	389	15	-	-	PUNCT
easat-10280	389	16	pacific	pacific	PROPN
easat-10280	389	17	and	and	CCONJ
easat-10280	389	18	the	the	DET
easat-10280	389	19	us	us	PROPN
easat-10280	389	20	need	need	VERB
easat-10280	389	21	to	to	PART
easat-10280	389	22	know	know	VERB
easat-10280	389	23	now	now	ADV
easat-10280	389	24	.	.	PUNCT
easat-10280	390	1	emarketer	emarketer	NOUN
easat-10280	390	2	,	,	PUNCT
easat-10280	390	3	"	"	PUNCT
easat-10280	390	4	2023	2023	NUM
easat-10280	390	5	.	.	PUNCT
easat-10280	391	1	https://www.emarketer.com/content/live-commerce-2023	https://www.emarketer.com/content/live-commerce-2023	PROPN
easat-10280	391	2	[	[	X
easat-10280	391	3	4	4	NUM
easat-10280	391	4	]	]	PUNCT
easat-10280	391	5	x.	x.	NOUN
easat-10280	391	6	li	li	PROPN
easat-10280	391	7	,	,	PUNCT
easat-10280	391	8	y.	y.	PROPN
easat-10280	391	9	zhang	zhang	PROPN
easat-10280	391	10	,	,	PUNCT
easat-10280	391	11	and	and	CCONJ
easat-10280	391	12	l.	l.	PROPN
easat-10280	391	13	wang	wang	PROPN
easat-10280	391	14	,	,	PUNCT
easat-10280	391	15	"	"	PUNCT
easat-10280	391	16	impulse	impulse	ADJ
easat-10280	391	17	buying	buying	NOUN
easat-10280	391	18	and	and	CCONJ
easat-10280	391	19	consumer	consumer	NOUN
easat-10280	391	20	regret	regret	NOUN
easat-10280	391	21	in	in	ADP
easat-10280	391	22	china	china	PROPN
easat-10280	391	23	’s	’s	PART
easat-10280	391	24	live	live	PROPN
easat-10280	391	25	commerce	commerce	NOUN
easat-10280	391	26	platforms	platform	NOUN
easat-10280	391	27	,	,	PUNCT
easat-10280	391	28	"	"	PUNCT
easat-10280	391	29	asia	asia	PROPN
easat-10280	391	30	pacific	pacific	PROPN
easat-10280	391	31	journal	journal	PROPN
easat-10280	391	32	of	of	ADP
easat-10280	391	33	marketing	marketing	NOUN
easat-10280	391	34	and	and	CCONJ
easat-10280	391	35	logistics	logistic	NOUN
easat-10280	391	36	,	,	PUNCT
easat-10280	391	37	vol	vol	NOUN
easat-10280	391	38	.	.	PROPN
easat-10280	391	39	34	34	NUM
easat-10280	391	40	,	,	PUNCT
easat-10280	391	41	no	no	INTJ
easat-10280	391	42	.	.	NOUN
easat-10280	391	43	1	1	NUM
easat-10280	391	44	,	,	PUNCT
easat-10280	391	45	pp	pp	ADJ
easat-10280	391	46	.	.	PUNCT
easat-10280	392	1	122–140	122–140	NUM
easat-10280	392	2	,	,	PUNCT
easat-10280	392	3	2022	2022	NUM
easat-10280	392	4	.	.	PUNCT
easat-10280	393	1	[	[	X
easat-10280	393	2	5	5	X
easat-10280	393	3	]	]	X
easat-10280	393	4	y.	y.	PROPN
easat-10280	393	5	wang	wang	PROPN
easat-10280	393	6	and	and	CCONJ
easat-10280	393	7	h.	h.	PROPN
easat-10280	393	8	zhang	zhang	PROPN
easat-10280	393	9	,	,	PUNCT
easat-10280	393	10	"	"	PUNCT
easat-10280	393	11	information	information	NOUN
easat-10280	393	12	overload	overload	NOUN
easat-10280	393	13	and	and	CCONJ
easat-10280	393	14	decision	decision	NOUN
easat-10280	393	15	-	-	PUNCT
easat-10280	393	16	making	making	NOUN
easat-10280	393	17	in	in	ADP
easat-10280	393	18	live	live	ADJ
easat-10280	393	19	commerce	commerce	NOUN
easat-10280	393	20	:	:	PUNCT
easat-10280	393	21	evidence	evidence	NOUN
easat-10280	393	22	from	from	ADP
easat-10280	393	23	chinese	chinese	ADJ
easat-10280	393	24	consumers	consumer	NOUN
easat-10280	393	25	,	,	PUNCT
easat-10280	393	26	"	"	PUNCT
easat-10280	393	27	electronic	electronic	ADJ
easat-10280	393	28	commerce	commerce	NOUN
easat-10280	393	29	research	research	NOUN
easat-10280	393	30	and	and	CCONJ
easat-10280	393	31	applications	application	NOUN
easat-10280	393	32	,	,	PUNCT
easat-10280	393	33	vol	vol	NOUN
easat-10280	393	34	.	.	PROPN
easat-10280	393	35	54	54	NUM
easat-10280	393	36	,	,	PUNCT
easat-10280	393	37	p.	p.	NOUN
easat-10280	393	38	101163	101163	NUM
easat-10280	393	39	,	,	PUNCT
easat-10280	393	40	2023	2023	NUM
easat-10280	393	41	.	.	PUNCT
easat-10280	394	1	[	[	X
easat-10280	394	2	6	6	NUM
easat-10280	394	3	]	]	X
easat-10280	394	4	siam	siam	ADJ
easat-10280	394	5	commercial	commercial	ADJ
easat-10280	394	6	bank	bank	NOUN
easat-10280	394	7	,	,	PUNCT
easat-10280	394	8	2023	2023	NUM
easat-10280	394	9	annual	annual	ADJ
easat-10280	394	10	report	report	NOUN
easat-10280	394	11	.	.	PUNCT
easat-10280	395	1	bangkok	bangkok	PROPN
easat-10280	395	2	,	,	PUNCT
easat-10280	395	3	thailand	thailand	PROPN
easat-10280	395	4	:	:	PUNCT
easat-10280	395	5	siam	siam	PROPN
easat-10280	395	6	commercial	commercial	ADJ
easat-10280	395	7	bank	bank	NOUN
easat-10280	395	8	,	,	PUNCT
easat-10280	395	9	2023	2023	NUM
easat-10280	395	10	.	.	PUNCT
easat-10280	396	1	[	[	X
easat-10280	396	2	7	7	NUM
easat-10280	396	3	]	]	X
easat-10280	396	4	n.	n.	NOUN
easat-10280	396	5	kumsiripiman	kumsiripiman	PROPN
easat-10280	396	6	,	,	PUNCT
easat-10280	396	7	w.	w.	PROPN
easat-10280	396	8	chaiyasoonthorn	chaiyasoonthorn	PROPN
easat-10280	396	9	,	,	PUNCT
easat-10280	396	10	and	and	CCONJ
easat-10280	396	11	s.	s.	PROPN
easat-10280	396	12	chaveesuk	chaveesuk	PROPN
easat-10280	396	13	,	,	PUNCT
easat-10280	396	14	"	"	PUNCT
easat-10280	396	15	factors	factor	NOUN
easat-10280	396	16	influencing	influence	VERB
easat-10280	396	17	generation	generation	NOUN
easat-10280	396	18	z	z	NOUN
easat-10280	396	19	consumers	consumer	NOUN
easat-10280	396	20	’	'	PUNCT
easat-10280	396	21	loyalty	loyalty	NOUN
easat-10280	396	22	towards	towards	ADP
easat-10280	396	23	e	e	NOUN
easat-10280	396	24	-	-	NOUN
easat-10280	396	25	marketplace	marketplace	ADJ
easat-10280	396	26	purchases	purchase	NOUN
easat-10280	396	27	of	of	ADP
easat-10280	396	28	apparel	apparel	NOUN
easat-10280	396	29	and	and	CCONJ
easat-10280	396	30	accessories	accessory	NOUN
easat-10280	396	31	:	:	PUNCT
easat-10280	396	32	a	a	DET
easat-10280	396	33	study	study	NOUN
easat-10280	396	34	in	in	ADP
easat-10280	396	35	central	central	PROPN
easat-10280	396	36	thailand	thailand	PROPN
easat-10280	396	37	,	,	PUNCT
easat-10280	396	38	"	"	PUNCT
easat-10280	396	39	journal	journal	NOUN
easat-10280	396	40	of	of	ADP
easat-10280	396	41	kmitl	kmitl	PROPN
easat-10280	396	42	business	business	PROPN
easat-10280	396	43	school	school	PROPN
easat-10280	396	44	,	,	PUNCT
easat-10280	396	45	vol	vol	NOUN
easat-10280	396	46	.	.	PROPN
easat-10280	396	47	13	13	NUM
easat-10280	396	48	,	,	PUNCT
easat-10280	396	49	no	no	INTJ
easat-10280	396	50	.	.	NOUN
easat-10280	396	51	2	2	NUM
easat-10280	396	52	,	,	PUNCT
easat-10280	396	53	pp	pp	ADJ
easat-10280	396	54	.	.	PUNCT
easat-10280	397	1	1	1	NUM
easat-10280	397	2	-	-	SYM
easat-10280	397	3	13	13	NUM
easat-10280	397	4	,	,	PUNCT
easat-10280	397	5	2023	2023	NUM
easat-10280	397	6	.	.	PUNCT
easat-10280	398	1	[	[	X
easat-10280	398	2	8	8	NUM
easat-10280	398	3	]	]	PUNCT
easat-10280	398	4	s.	s.	PROPN
easat-10280	398	5	kim	kim	PROPN
easat-10280	398	6	and	and	CCONJ
easat-10280	398	7	k.	k.	PROPN
easat-10280	398	8	johnson	johnson	PROPN
easat-10280	398	9	,	,	PUNCT
easat-10280	398	10	"	"	PUNCT
easat-10280	398	11	social	social	ADJ
easat-10280	398	12	influence	influence	NOUN
easat-10280	398	13	and	and	CCONJ
easat-10280	398	14	consumer	consumer	NOUN
easat-10280	398	15	engagement	engagement	NOUN
easat-10280	398	16	in	in	ADP
easat-10280	398	17	live	live	ADJ
easat-10280	398	18	streaming	streaming	NOUN
easat-10280	398	19	commerce	commerce	NOUN
easat-10280	398	20	,	,	PUNCT
easat-10280	398	21	"	"	PUNCT
easat-10280	398	22	journal	journal	NOUN
easat-10280	398	23	of	of	ADP
easat-10280	398	24	interactive	interactive	ADJ
easat-10280	398	25	marketing	marketing	NOUN
easat-10280	398	26	,	,	PUNCT
easat-10280	398	27	vol	vol	NOUN
easat-10280	398	28	.	.	PROPN
easat-10280	398	29	54	54	NUM
easat-10280	398	30	,	,	PUNCT
easat-10280	398	31	pp	pp	ADJ
easat-10280	398	32	.	.	PUNCT
easat-10280	399	1	54–66	54–66	NUM
easat-10280	399	2	,	,	PUNCT
easat-10280	399	3	2021	2021	NUM
easat-10280	399	4	.	.	PUNCT
easat-10280	400	1	[	[	X
easat-10280	400	2	9	9	NUM
easat-10280	400	3	]	]	PUNCT
easat-10280	400	4	q.	q.	PROPN
easat-10280	400	5	zhou	zhou	PROPN
easat-10280	400	6	,	,	PUNCT
easat-10280	400	7	x.	x.	PROPN
easat-10280	400	8	zhang	zhang	PROPN
easat-10280	400	9	,	,	PUNCT
easat-10280	400	10	and	and	CCONJ
easat-10280	400	11	y.	y.	PROPN
easat-10280	400	12	li	li	PROPN
easat-10280	400	13	,	,	PUNCT
easat-10280	400	14	"	"	PUNCT
easat-10280	400	15	brand	brand	NOUN
easat-10280	400	16	engagement	engagement	NOUN
easat-10280	400	17	in	in	ADP
easat-10280	400	18	digital	digital	PROPN
easat-10280	400	19	commerce	commerce	NOUN
easat-10280	400	20	:	:	PUNCT
easat-10280	400	21	the	the	DET
easat-10280	400	22	role	role	NOUN
easat-10280	400	23	of	of	ADP
easat-10280	400	24	social	social	ADJ
easat-10280	400	25	presence	presence	NOUN
easat-10280	400	26	and	and	CCONJ
easat-10280	400	27	emotional	emotional	ADJ
easat-10280	400	28	connection	connection	NOUN
easat-10280	400	29	,	,	PUNCT
easat-10280	400	30	"	"	PUNCT
easat-10280	400	31	journal	journal	NOUN
easat-10280	400	32	of	of	ADP
easat-10280	400	33	business	business	NOUN
easat-10280	400	34	research	research	NOUN
easat-10280	400	35	,	,	PUNCT
easat-10280	400	36	vol	vol	NOUN
easat-10280	400	37	.	.	PROPN
easat-10280	400	38	145	145	NUM
easat-10280	400	39	,	,	PUNCT
easat-10280	400	40	pp	pp	ADJ
easat-10280	400	41	.	.	PUNCT
easat-10280	401	1	331–340	331–340	NUM
easat-10280	401	2	,	,	PUNCT
easat-10280	401	3	2022	2022	NUM
easat-10280	401	4	.	.	PUNCT
easat-10280	402	1	[	[	X
easat-10280	402	2	10	10	NUM
easat-10280	402	3	]	]	X
easat-10280	402	4	c.	c.	PROPN
easat-10280	402	5	y.	y.	PROPN
easat-10280	402	6	tan	tan	PROPN
easat-10280	402	7	et	et	PROPN
easat-10280	402	8	al	al	PROPN
easat-10280	402	9	.	.	PROPN
easat-10280	402	10	,	,	PUNCT
easat-10280	402	11	"	"	PUNCT
easat-10280	402	12	protective	protective	ADJ
easat-10280	402	13	immunity	immunity	NOUN
easat-10280	402	14	of	of	ADP
easat-10280	402	15	sars	sar	NOUN
easat-10280	402	16	-	-	PUNCT
easat-10280	402	17	cov-2	cov-2	NOUN
easat-10280	402	18	infection	infection	NOUN
easat-10280	402	19	and	and	CCONJ
easat-10280	402	20	vaccines	vaccine	NOUN
easat-10280	402	21	against	against	ADP
easat-10280	402	22	medically	medically	ADV
easat-10280	402	23	attended	attend	VERB
easat-10280	402	24	symptomatic	symptomatic	ADJ
easat-10280	402	25	omicron	omicron	PROPN
easat-10280	402	26	ba	ba	PROPN
easat-10280	402	27	.	.	PROPN
easat-10280	402	28	4	4	NUM
easat-10280	402	29	,	,	PUNCT
easat-10280	402	30	ba	ba	PROPN
easat-10280	402	31	.	.	PROPN
easat-10280	402	32	5	5	NUM
easat-10280	402	33	,	,	PUNCT
easat-10280	402	34	and	and	CCONJ
easat-10280	402	35	xbb	xbb	PROPN
easat-10280	402	36	reinfections	reinfection	NOUN
easat-10280	402	37	in	in	ADP
easat-10280	402	38	singapore	singapore	PROPN
easat-10280	402	39	:	:	PUNCT
easat-10280	402	40	a	a	DET
easat-10280	402	41	national	national	ADJ
easat-10280	402	42	cohort	cohort	NOUN
easat-10280	402	43	study	study	NOUN
easat-10280	402	44	,	,	PUNCT
easat-10280	402	45	"	"	PUNCT
easat-10280	402	46	the	the	DET
easat-10280	402	47	lancet	lancet	ADJ
easat-10280	402	48	infectious	infectious	ADJ
easat-10280	402	49	diseases	disease	NOUN
easat-10280	402	50	,	,	PUNCT
easat-10280	402	51	vol	vol	NOUN
easat-10280	402	52	.	.	PROPN
easat-10280	402	53	23	23	NUM
easat-10280	402	54	,	,	PUNCT
easat-10280	402	55	no	no	INTJ
easat-10280	402	56	.	.	NOUN
easat-10280	402	57	7	7	NUM
easat-10280	402	58	,	,	PUNCT
easat-10280	402	59	pp	pp	ADJ
easat-10280	402	60	.	.	PUNCT
easat-10280	403	1	799	799	NUM
easat-10280	403	2	-	-	SYM
easat-10280	403	3	805	805	NUM
easat-10280	403	4	,	,	PUNCT
easat-10280	403	5	2023	2023	NUM
easat-10280	403	6	.	.	PUNCT
easat-10280	404	1	[	[	X
easat-10280	404	2	11	11	NUM
easat-10280	404	3	]	]	PUNCT
easat-10280	404	4	p.	p.	NOUN
easat-10280	404	5	kaur	kaur	PROPN
easat-10280	404	6	and	and	CCONJ
easat-10280	404	7	j.	j.	PROPN
easat-10280	404	8	singh	singh	PROPN
easat-10280	404	9	,	,	PUNCT
easat-10280	404	10	"	"	PUNCT
easat-10280	404	11	brand	brand	NOUN
easat-10280	404	12	engagement	engagement	NOUN
easat-10280	404	13	as	as	ADP
easat-10280	404	14	a	a	DET
easat-10280	404	15	moderator	moderator	NOUN
easat-10280	404	16	in	in	ADP
easat-10280	404	17	online	online	ADJ
easat-10280	404	18	purchase	purchase	NOUN
easat-10280	404	19	behavior	behavior	NOUN
easat-10280	404	20	:	:	PUNCT
easat-10280	404	21	a	a	DET
easat-10280	404	22	cross	cross	ADJ
easat-10280	404	23	-	-	ADJ
easat-10280	404	24	cultural	cultural	ADJ
easat-10280	404	25	perspective	perspective	NOUN
easat-10280	404	26	,	,	PUNCT
easat-10280	404	27	"	"	PUNCT
easat-10280	404	28	international	international	ADJ
easat-10280	404	29	journal	journal	NOUN
easat-10280	404	30	of	of	ADP
easat-10280	404	31	consumer	consumer	NOUN
easat-10280	404	32	studies	study	NOUN
easat-10280	404	33	,	,	PUNCT
easat-10280	404	34	vol	vol	NOUN
easat-10280	404	35	.	.	PROPN
easat-10280	404	36	46	46	NUM
easat-10280	404	37	,	,	PUNCT
easat-10280	404	38	no	no	INTJ
easat-10280	404	39	.	.	NOUN
easat-10280	404	40	2	2	NUM
easat-10280	404	41	,	,	PUNCT
easat-10280	404	42	pp	pp	ADJ
easat-10280	404	43	.	.	PUNCT
easat-10280	405	1	221–235	221–235	NUM
easat-10280	405	2	,	,	PUNCT
easat-10280	405	3	2022	2022	NUM
easat-10280	405	4	.	.	PUNCT
easat-10280	406	1	[	[	X
easat-10280	406	2	12	12	NUM
easat-10280	406	3	]	]	X
easat-10280	406	4	g.	g.	PROPN
easat-10280	406	5	c.	c.	PROPN
easat-10280	406	6	homans	homans	PROPN
easat-10280	406	7	,	,	PUNCT
easat-10280	406	8	"	"	PUNCT
easat-10280	406	9	social	social	ADJ
easat-10280	406	10	behavior	behavior	NOUN
easat-10280	406	11	as	as	ADP
easat-10280	406	12	exchange	exchange	NOUN
easat-10280	406	13	,	,	PUNCT
easat-10280	406	14	"	"	PUNCT
easat-10280	406	15	american	american	ADJ
easat-10280	406	16	journal	journal	PROPN
easat-10280	406	17	of	of	ADP
easat-10280	406	18	sociology	sociology	NOUN
easat-10280	406	19	,	,	PUNCT
easat-10280	406	20	vol	vol	NOUN
easat-10280	406	21	.	.	PROPN
easat-10280	406	22	63	63	NUM
easat-10280	406	23	,	,	PUNCT
easat-10280	406	24	no	no	INTJ
easat-10280	406	25	.	.	NOUN
easat-10280	406	26	6	6	NUM
easat-10280	406	27	,	,	PUNCT
easat-10280	406	28	pp	pp	ADJ
easat-10280	406	29	.	.	PUNCT
easat-10280	407	1	597	597	NUM
easat-10280	407	2	-	-	NUM
easat-10280	407	3	606	606	NUM
easat-10280	407	4	,	,	PUNCT
easat-10280	407	5	1958	1958	NUM
easat-10280	407	6	.	.	PUNCT
easat-10280	408	1	https://doi.org/10.1086/222355	https://doi.org/10.1086/222355	X
easat-10280	409	1	[	[	X
easat-10280	409	2	13	13	NUM
easat-10280	409	3	]	]	PUNCT
easat-10280	409	4	a.	a.	NOUN
easat-10280	409	5	mehrabian	mehrabian	PROPN
easat-10280	409	6	and	and	CCONJ
easat-10280	409	7	j.	j.	PROPN
easat-10280	409	8	a.	a.	PROPN
easat-10280	409	9	russell	russell	PROPN
easat-10280	409	10	,	,	PUNCT
easat-10280	409	11	an	an	DET
easat-10280	409	12	approach	approach	NOUN
easat-10280	409	13	to	to	ADP
easat-10280	409	14	environmental	environmental	ADJ
easat-10280	409	15	psychology	psychology	NOUN
easat-10280	409	16	.	.	PUNCT
easat-10280	410	1	cambridge	cambridge	PROPN
easat-10280	410	2	,	,	PUNCT
easat-10280	410	3	ma	ma	PROPN
easat-10280	410	4	:	:	PUNCT
easat-10280	410	5	mit	mit	PROPN
easat-10280	410	6	press	press	NOUN
easat-10280	410	7	,	,	PUNCT
easat-10280	410	8	1974	1974	NUM
easat-10280	410	9	.	.	PUNCT
easat-10280	411	1	[	[	X
easat-10280	411	2	14	14	NUM
easat-10280	411	3	]	]	X
easat-10280	411	4	i.	i.	NOUN
easat-10280	411	5	ajzen	ajzen	PROPN
easat-10280	411	6	,	,	PUNCT
easat-10280	411	7	"	"	PUNCT
easat-10280	411	8	the	the	DET
easat-10280	411	9	theory	theory	NOUN
easat-10280	411	10	of	of	ADP
easat-10280	411	11	planned	plan	VERB
easat-10280	411	12	behavior	behavior	NOUN
easat-10280	411	13	,	,	PUNCT
easat-10280	411	14	"	"	PUNCT
easat-10280	411	15	organizational	organizational	ADJ
easat-10280	411	16	behavior	behavior	NOUN
easat-10280	411	17	and	and	CCONJ
easat-10280	411	18	human	human	ADJ
easat-10280	411	19	decision	decision	NOUN
easat-10280	411	20	processes	process	NOUN
easat-10280	411	21	,	,	PUNCT
easat-10280	411	22	vol	vol	NOUN
easat-10280	411	23	.	.	PROPN
easat-10280	412	1	50	50	NUM
easat-10280	412	2	,	,	PUNCT
easat-10280	412	3	no	no	INTJ
easat-10280	412	4	.	.	NOUN
easat-10280	412	5	2	2	NUM
easat-10280	412	6	,	,	PUNCT
easat-10280	412	7	pp	pp	ADJ
easat-10280	412	8	.	.	PUNCT
easat-10280	413	1	179	179	NUM
easat-10280	413	2	-	-	SYM
easat-10280	413	3	211	211	NUM
easat-10280	413	4	,	,	PUNCT
easat-10280	413	5	1991	1991	NUM
easat-10280	413	6	.	.	PUNCT
easat-10280	414	1	https://doi.org/10.1016/0749-5978(91)90020-t	https://doi.org/10.1016/0749-5978(91)90020-t	PROPN
easat-10280	414	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10280	414	3	https://www.emarketer.com/content/live-commerce-2023	https://www.emarketer.com/content/live-commerce-2023	PROPN
easat-10280	414	4	https://doi.org/10.1086/222355	https://doi.org/10.1086/222355	PROPN
easat-10280	414	5	https://doi.org/10.1016/0749-5978(91)90020-t	https://doi.org/10.1016/0749-5978(91)90020-t	PROPN
easat-10280	414	6	1967	1967	NUM
easat-10280	414	7	edelweiss	edelweiss	PROPN
easat-10280	414	8	applied	apply	VERB
easat-10280	414	9	science	science	NOUN
easat-10280	414	10	and	and	CCONJ
easat-10280	414	11	technology	technology	NOUN
easat-10280	414	12	issn	issn	PROPN
easat-10280	414	13	:	:	PUNCT
easat-10280	414	14	2576	2576	NUM
easat-10280	414	15	-	-	SYM
easat-10280	414	16	8484	8484	NUM
easat-10280	414	17	vol	vol	NOUN
easat-10280	414	18	.	.	PROPN
easat-10280	415	1	9	9	NUM
easat-10280	415	2	,	,	PUNCT
easat-10280	415	3	no	no	INTJ
easat-10280	415	4	.	.	NOUN
easat-10280	415	5	9	9	NUM
easat-10280	415	6	:	:	SYM
easat-10280	415	7	1954	1954	NUM
easat-10280	415	8	-	-	SYM
easat-10280	415	9	1967	1967	NUM
easat-10280	415	10	,	,	PUNCT
easat-10280	415	11	2025	2025	NUM
easat-10280	415	12	doi	doi	NOUN
easat-10280	415	13	:	:	PUNCT
easat-10280	415	14	10.55214/2576	10.55214/2576	NUM
easat-10280	415	15	-	-	NUM
easat-10280	415	16	8484.v9i9.10280	8484.v9i9.10280	NUM
easat-10280	415	17	©	©	PROPN
easat-10280	415	18	2025	2025	NUM
easat-10280	415	19	by	by	ADP
easat-10280	415	20	the	the	DET
easat-10280	415	21	authors	author	NOUN
easat-10280	415	22	;	;	PUNCT
easat-10280	415	23	licensee	licensee	PROPN
easat-10280	415	24	learning	learning	NOUN
easat-10280	415	25	gate	gate	NOUN
easat-10280	416	1	[	[	X
easat-10280	416	2	15	15	NUM
easat-10280	416	3	]	]	X
easat-10280	416	4	r.	r.	PROPN
easat-10280	416	5	m.	m.	PROPN
easat-10280	416	6	morgan	morgan	PROPN
easat-10280	416	7	and	and	CCONJ
easat-10280	416	8	s.	s.	PROPN
easat-10280	416	9	d.	d.	PROPN
easat-10280	416	10	hunt	hunt	PROPN
easat-10280	416	11	,	,	PUNCT
easat-10280	416	12	"	"	PUNCT
easat-10280	416	13	the	the	DET
easat-10280	416	14	commitment	commitment	NOUN
easat-10280	416	15	-	-	PUNCT
easat-10280	416	16	trust	trust	NOUN
easat-10280	416	17	theory	theory	NOUN
easat-10280	416	18	of	of	ADP
easat-10280	416	19	relationship	relationship	NOUN
easat-10280	416	20	marketing	marketing	NOUN
easat-10280	416	21	,	,	PUNCT
easat-10280	416	22	"	"	PUNCT
easat-10280	416	23	journal	journal	NOUN
easat-10280	416	24	of	of	ADP
easat-10280	416	25	marketing	marketing	NOUN
easat-10280	416	26	,	,	PUNCT
easat-10280	416	27	vol	vol	NOUN
easat-10280	416	28	.	.	PROPN
easat-10280	417	1	58	58	NUM
easat-10280	417	2	,	,	PUNCT
easat-10280	417	3	no	no	INTJ
easat-10280	417	4	.	.	NOUN
easat-10280	417	5	3	3	NUM
easat-10280	417	6	,	,	PUNCT
easat-10280	417	7	pp	pp	ADJ
easat-10280	417	8	.	.	PUNCT
easat-10280	418	1	20	20	NUM
easat-10280	418	2	-	-	SYM
easat-10280	418	3	38	38	NUM
easat-10280	418	4	,	,	PUNCT
easat-10280	418	5	1994	1994	NUM
easat-10280	418	6	.	.	PUNCT
easat-10280	419	1	https://doi.org/10.1177/002224299405800302	https://doi.org/10.1177/002224299405800302	X
easat-10280	420	1	[	[	X
easat-10280	420	2	16	16	NUM
easat-10280	420	3	]	]	PUNCT
easat-10280	420	4	r.	r.	PROPN
easat-10280	420	5	j.	j.	PROPN
easat-10280	420	6	brodie	brodie	PROPN
easat-10280	420	7	,	,	PUNCT
easat-10280	420	8	l.	l.	PROPN
easat-10280	420	9	d.	d.	PROPN
easat-10280	420	10	hollebeek	hollebeek	PROPN
easat-10280	420	11	,	,	PUNCT
easat-10280	420	12	b.	b.	PROPN
easat-10280	420	13	jurić	jurić	PROPN
easat-10280	420	14	,	,	PUNCT
easat-10280	420	15	and	and	CCONJ
easat-10280	420	16	a.	a.	NOUN
easat-10280	420	17	ilić	ilić	PROPN
easat-10280	420	18	,	,	PUNCT
easat-10280	420	19	"	"	PUNCT
easat-10280	420	20	customer	customer	NOUN
easat-10280	420	21	engagement	engagement	NOUN
easat-10280	420	22	:	:	PUNCT
easat-10280	420	23	conceptual	conceptual	ADJ
easat-10280	420	24	domain	domain	NOUN
easat-10280	420	25	,	,	PUNCT
easat-10280	420	26	fundamental	fundamental	ADJ
easat-10280	420	27	propositions	proposition	NOUN
easat-10280	420	28	,	,	PUNCT
easat-10280	420	29	and	and	CCONJ
easat-10280	420	30	implications	implication	NOUN
easat-10280	420	31	for	for	ADP
easat-10280	420	32	research	research	NOUN
easat-10280	420	33	,	,	PUNCT
easat-10280	420	34	"	"	PUNCT
easat-10280	420	35	journal	journal	NOUN
easat-10280	420	36	of	of	ADP
easat-10280	420	37	service	service	NOUN
easat-10280	420	38	research	research	NOUN
easat-10280	420	39	,	,	PUNCT
easat-10280	420	40	vol	vol	NOUN
easat-10280	420	41	.	.	PROPN
easat-10280	421	1	14	14	NUM
easat-10280	421	2	,	,	PUNCT
easat-10280	421	3	no	no	INTJ
easat-10280	421	4	.	.	NOUN
easat-10280	421	5	3	3	NUM
easat-10280	421	6	,	,	PUNCT
easat-10280	421	7	pp	pp	ADJ
easat-10280	421	8	.	.	PUNCT
easat-10280	422	1	252	252	NUM
easat-10280	422	2	-	-	SYM
easat-10280	422	3	271	271	NUM
easat-10280	422	4	,	,	PUNCT
easat-10280	422	5	2011	2011	NUM
easat-10280	422	6	.	.	PUNCT
easat-10280	422	7	https://doi.org/10.1177/1094670511411703	https://doi.org/10.1177/1094670511411703	PROPN
easat-10280	423	1	[	[	X
easat-10280	423	2	17	17	NUM
easat-10280	423	3	]	]	X
easat-10280	423	4	p.	p.	NOUN
easat-10280	423	5	kotler	kotler	PROPN
easat-10280	423	6	and	and	CCONJ
easat-10280	423	7	g.	g.	PROPN
easat-10280	423	8	armstrong	armstrong	PROPN
easat-10280	423	9	,	,	PUNCT
easat-10280	423	10	principles	principle	NOUN
easat-10280	423	11	of	of	ADP
easat-10280	423	12	marketing	marketing	NOUN
easat-10280	423	13	,	,	PUNCT
easat-10280	424	1	18th	18th	ADJ
easat-10280	424	2	ed	ed	NOUN
easat-10280	424	3	.	.	PUNCT
easat-10280	424	4	pearson	pearson	PROPN
easat-10280	424	5	,	,	PUNCT
easat-10280	424	6	2020	2020	NUM
easat-10280	424	7	.	.	PUNCT
easat-10280	425	1	[	[	X
easat-10280	425	2	18	18	NUM
easat-10280	425	3	]	]	X
easat-10280	425	4	j.	j.	PROPN
easat-10280	425	5	short	short	PROPN
easat-10280	425	6	,	,	PUNCT
easat-10280	425	7	e.	e.	PROPN
easat-10280	425	8	williams	williams	PROPN
easat-10280	425	9	,	,	PUNCT
easat-10280	425	10	and	and	CCONJ
easat-10280	425	11	b.	b.	PROPN
easat-10280	425	12	christie	christie	PROPN
easat-10280	425	13	,	,	PUNCT
easat-10280	425	14	the	the	DET
easat-10280	425	15	social	social	ADJ
easat-10280	425	16	psychology	psychology	NOUN
easat-10280	425	17	of	of	ADP
easat-10280	425	18	telecommunications	telecommunication	NOUN
easat-10280	425	19	.	.	PUNCT
easat-10280	426	1	london	london	PROPN
easat-10280	426	2	,	,	PUNCT
easat-10280	426	3	england	england	PROPN
easat-10280	426	4	:	:	PUNCT
easat-10280	426	5	wiley	wiley	PROPN
easat-10280	426	6	,	,	PUNCT
easat-10280	426	7	1976	1976	NUM
easat-10280	426	8	.	.	PUNCT
easat-10280	427	1	[	[	X
easat-10280	427	2	19	19	NUM
easat-10280	427	3	]	]	PUNCT
easat-10280	427	4	k.	k.	PROPN
easat-10280	427	5	c.	c.	PROPN
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easat-10280	427	7	and	and	CCONJ
easat-10280	427	8	c.	c.	PROPN
easat-10280	427	9	g.	g.	PROPN
easat-10280	427	10	traver	traver	PROPN
easat-10280	427	11	,	,	PUNCT
easat-10280	427	12	e	e	PROPN
easat-10280	427	13	-	-	NOUN
easat-10280	427	14	commerce	commerce	NOUN
easat-10280	427	15	2021	2021	NUM
easat-10280	427	16	:	:	PUNCT
easat-10280	427	17	business	business	NOUN
easat-10280	427	18	,	,	PUNCT
easat-10280	427	19	technology	technology	NOUN
easat-10280	427	20	,	,	PUNCT
easat-10280	427	21	society	society	NOUN
easat-10280	427	22	,	,	PUNCT
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easat-10280	427	26	pearson	pearson	PROPN
easat-10280	427	27	,	,	PUNCT
easat-10280	427	28	2021	2021	NUM
easat-10280	427	29	.	.	PUNCT
easat-10280	428	1	[	[	X
easat-10280	428	2	20	20	NUM
easat-10280	428	3	]	]	PUNCT
easat-10280	428	4	r.	r.	PROPN
easat-10280	428	5	e.	e.	PROPN
easat-10280	428	6	petty	petty	PROPN
easat-10280	428	7	and	and	CCONJ
easat-10280	428	8	j.	j.	PROPN
easat-10280	428	9	t.	t.	PROPN
easat-10280	428	10	cacioppo	cacioppo	PROPN
easat-10280	428	11	,	,	PUNCT
easat-10280	428	12	communication	communication	NOUN
easat-10280	428	13	and	and	CCONJ
easat-10280	428	14	persuasion	persuasion	NOUN
easat-10280	428	15	:	:	PUNCT
easat-10280	428	16	central	central	ADJ
easat-10280	428	17	and	and	CCONJ
easat-10280	428	18	peripheral	peripheral	ADJ
easat-10280	428	19	routes	route	NOUN
easat-10280	428	20	to	to	PART
easat-10280	428	21	attitude	attitude	NOUN
easat-10280	428	22	change	change	NOUN
easat-10280	428	23	.	.	PUNCT
easat-10280	429	1	new	new	PROPN
easat-10280	429	2	york	york	PROPN
easat-10280	429	3	:	:	PUNCT
easat-10280	429	4	springer	springer	NOUN
easat-10280	429	5	,	,	PUNCT
easat-10280	429	6	1986	1986	NUM
easat-10280	429	7	.	.	PUNCT
easat-10280	430	1	[	[	X
easat-10280	430	2	21	21	NUM
easat-10280	430	3	]	]	PUNCT
easat-10280	430	4	m.	m.	PROPN
easat-10280	430	5	r.	r.	PROPN
easat-10280	430	6	solomon	solomon	PROPN
easat-10280	430	7	,	,	PUNCT
easat-10280	430	8	consumer	consumer	NOUN
easat-10280	430	9	behavior	behavior	NOUN
easat-10280	430	10	:	:	PUNCT
easat-10280	430	11	buying	buying	NOUN
easat-10280	430	12	,	,	PUNCT
easat-10280	430	13	having	have	VERB
easat-10280	430	14	,	,	PUNCT
easat-10280	430	15	and	and	CCONJ
easat-10280	430	16	being	be	AUX
easat-10280	430	17	,	,	PUNCT
easat-10280	430	18	13th	13th	NOUN
easat-10280	430	19	ed	ed	NOUN
easat-10280	430	20	.	.	PUNCT
easat-10280	430	21	boston	boston	PROPN
easat-10280	430	22	,	,	PUNCT
easat-10280	430	23	ma	ma	PROPN
easat-10280	430	24	:	:	PUNCT
easat-10280	430	25	pearson	pearson	PROPN
easat-10280	430	26	,	,	PUNCT
easat-10280	430	27	2022	2022	NUM
easat-10280	430	28	.	.	PUNCT
easat-10280	431	1	[	[	X
easat-10280	431	2	22	22	NUM
easat-10280	431	3	]	]	PUNCT
easat-10280	431	4	l.	l.	PROPN
easat-10280	431	5	g.	g.	PROPN
easat-10280	431	6	schiffman	schiffman	PROPN
easat-10280	431	7	and	and	CCONJ
easat-10280	431	8	j.	j.	PROPN
easat-10280	431	9	l.	l.	PROPN
easat-10280	431	10	wisenblit	wisenblit	PROPN
easat-10280	431	11	,	,	PUNCT
easat-10280	431	12	consumer	consumer	NOUN
easat-10280	431	13	behavior	behavior	NOUN
easat-10280	431	14	,	,	PUNCT
easat-10280	431	15	12th	12th	ADJ
easat-10280	431	16	ed	ed	NOUN
easat-10280	431	17	.	.	PUNCT
easat-10280	431	18	boston	boston	PROPN
easat-10280	431	19	,	,	PUNCT
easat-10280	431	20	ma	ma	PROPN
easat-10280	431	21	:	:	PUNCT
easat-10280	431	22	pearson	pearson	PROPN
easat-10280	431	23	,	,	PUNCT
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easat-10280	431	25	.	.	PUNCT
easat-10280	432	1	[	[	X
easat-10280	432	2	23	23	NUM
easat-10280	432	3	]	]	X
easat-10280	432	4	w.	w.	PROPN
easat-10280	432	5	d.	d.	PROPN
easat-10280	432	6	hoyer	hoyer	PROPN
easat-10280	432	7	,	,	PUNCT
easat-10280	432	8	d.	d.	PROPN
easat-10280	432	9	j.	j.	PROPN
easat-10280	432	10	macinnis	macinnis	PROPN
easat-10280	432	11	,	,	PUNCT
easat-10280	432	12	r.	r.	PROPN
easat-10280	432	13	pieters	pieters	PROPN
easat-10280	432	14	,	,	PUNCT
easat-10280	432	15	e.	e.	PROPN
easat-10280	432	16	chan	chan	PROPN
easat-10280	432	17	,	,	PUNCT
easat-10280	432	18	and	and	CCONJ
easat-10280	432	19	g.	g.	PROPN
easat-10280	432	20	northey	northey	PROPN
easat-10280	432	21	,	,	PUNCT
easat-10280	432	22	consumer	consumer	NOUN
easat-10280	432	23	behaviour	behaviour	NOUN
easat-10280	432	24	.	.	PUNCT
easat-10280	433	1	boston	boston	PROPN
easat-10280	433	2	,	,	PUNCT
easat-10280	433	3	ma	ma	PROPN
easat-10280	433	4	:	:	PUNCT
easat-10280	433	5	cengage	cengage	PROPN
easat-10280	433	6	au	au	PROPN
easat-10280	433	7	,	,	PUNCT
easat-10280	433	8	2020	2020	NUM
easat-10280	433	9	.	.	PUNCT
easat-10280	434	1	[	[	X
easat-10280	434	2	24	24	NUM
easat-10280	434	3	]	]	PUNCT
easat-10280	434	4	k.	k.	PROPN
easat-10280	434	5	l.	l.	PROPN
easat-10280	434	6	keller	keller	PROPN
easat-10280	434	7	,	,	PUNCT
easat-10280	434	8	"	"	PUNCT
easat-10280	434	9	strategic	strategic	ADJ
easat-10280	434	10	brand	brand	NOUN
easat-10280	434	11	management	management	NOUN
easat-10280	434	12	,	,	PUNCT
easat-10280	434	13	"	"	PUNCT
easat-10280	434	14	5th	5th	ADJ
easat-10280	434	15	ed	ed	NOUN
easat-10280	434	16	.	.	PUNCT
easat-10280	434	17	harlow	harlow	PROPN
easat-10280	434	18	,	,	PUNCT
easat-10280	434	19	england	england	PROPN
easat-10280	434	20	:	:	PUNCT
easat-10280	434	21	pearson	pearson	PROPN
easat-10280	434	22	,	,	PUNCT
easat-10280	434	23	2020	2020	NUM
easat-10280	434	24	.	.	PUNCT
easat-10280	435	1	[	[	X
easat-10280	435	2	25	25	NUM
easat-10280	435	3	]	]	X
easat-10280	435	4	e.	e.	PROPN
easat-10280	435	5	katz	katz	PROPN
easat-10280	435	6	and	and	CCONJ
easat-10280	435	7	p.	p.	PROPN
easat-10280	435	8	f.	f.	PROPN
easat-10280	435	9	lazarsfeld	lazarsfeld	PROPN
easat-10280	435	10	,	,	PUNCT
easat-10280	435	11	personal	personal	ADJ
easat-10280	435	12	influence	influence	NOUN
easat-10280	435	13	:	:	PUNCT
easat-10280	435	14	the	the	DET
easat-10280	435	15	part	part	NOUN
easat-10280	435	16	played	play	VERB
easat-10280	435	17	by	by	ADP
easat-10280	435	18	people	people	NOUN
easat-10280	435	19	in	in	ADP
easat-10280	435	20	the	the	DET
easat-10280	435	21	flow	flow	NOUN
easat-10280	435	22	of	of	ADP
easat-10280	435	23	mass	mass	ADJ
easat-10280	435	24	communications	communication	NOUN
easat-10280	435	25	.	.	PUNCT
easat-10280	436	1	glencoe	glencoe	PROPN
easat-10280	436	2	,	,	PUNCT
easat-10280	436	3	il	il	PROPN
easat-10280	436	4	:	:	PUNCT
easat-10280	436	5	free	free	ADJ
easat-10280	436	6	press	press	NOUN
easat-10280	436	7	,	,	PUNCT
easat-10280	436	8	1955	1955	NUM
easat-10280	436	9	.	.	PUNCT
easat-10280	437	1	[	[	X
easat-10280	437	2	26	26	NUM
easat-10280	437	3	]	]	X
easat-10280	437	4	s.	s.	PROPN
easat-10280	437	5	rafaeli	rafaeli	PROPN
easat-10280	437	6	and	and	CCONJ
easat-10280	437	7	f.	f.	PROPN
easat-10280	437	8	sudweeks	sudweeks	PROPN
easat-10280	437	9	,	,	PUNCT
easat-10280	437	10	"	"	PUNCT
easat-10280	437	11	networked	networked	ADJ
easat-10280	437	12	interactivity	interactivity	NOUN
easat-10280	437	13	,	,	PUNCT
easat-10280	437	14	"	"	PUNCT
easat-10280	437	15	journal	journal	NOUN
easat-10280	437	16	of	of	ADP
easat-10280	437	17	computer	computer	NOUN
easat-10280	437	18	-	-	PUNCT
easat-10280	437	19	mediated	mediate	VERB
easat-10280	437	20	communication	communication	NOUN
easat-10280	437	21	,	,	PUNCT
easat-10280	437	22	vol	vol	NOUN
easat-10280	437	23	.	.	PROPN
easat-10280	437	24	2	2	NUM
easat-10280	437	25	,	,	PUNCT
easat-10280	437	26	no	no	INTJ
easat-10280	437	27	.	.	NOUN
easat-10280	437	28	4	4	NUM
easat-10280	437	29	,	,	PUNCT
easat-10280	437	30	p.	p.	PROPN
easat-10280	437	31	jcmc243	jcmc243	PROPN
easat-10280	437	32	,	,	PUNCT
easat-10280	437	33	1997	1997	NUM
easat-10280	437	34	.	.	PUNCT
easat-10280	438	1	https://doi.org/10.1111/j.1083-6101.1997.tb00201.x	https://doi.org/10.1111/j.1083-6101.1997.tb00201.x	NOUN
easat-10280	439	1	[	[	X
easat-10280	439	2	27	27	NUM
easat-10280	439	3	]	]	X
easat-10280	439	4	y.	y.	PROPN
easat-10280	439	5	liu	liu	PROPN
easat-10280	439	6	,	,	PUNCT
easat-10280	439	7	c.	c.	PROPN
easat-10280	439	8	m.	m.	PROPN
easat-10280	439	9	cheung	cheung	PROPN
easat-10280	439	10	,	,	PUNCT
easat-10280	439	11	m.	m.	PROPN
easat-10280	439	12	k.	k.	PROPN
easat-10280	439	13	lee	lee	PROPN
easat-10280	439	14	,	,	PUNCT
easat-10280	439	15	and	and	CCONJ
easat-10280	439	16	h.	h.	PROPN
easat-10280	439	17	chen	chen	PROPN
easat-10280	439	18	,	,	PUNCT
easat-10280	439	19	"	"	PUNCT
easat-10280	439	20	understanding	understand	VERB
easat-10280	439	21	online	online	ADJ
easat-10280	439	22	community	community	NOUN
easat-10280	439	23	participation	participation	NOUN
easat-10280	439	24	:	:	PUNCT
easat-10280	439	25	an	an	DET
easat-10280	439	26	integration	integration	NOUN
easat-10280	439	27	of	of	ADP
easat-10280	439	28	social	social	ADJ
easat-10280	439	29	capital	capital	NOUN
easat-10280	439	30	and	and	CCONJ
easat-10280	439	31	social	social	ADJ
easat-10280	439	32	support	support	NOUN
easat-10280	439	33	theory	theory	NOUN
easat-10280	439	34	,	,	PUNCT
easat-10280	439	35	"	"	PUNCT
easat-10280	439	36	electronic	electronic	ADJ
easat-10280	439	37	commerce	commerce	NOUN
easat-10280	439	38	research	research	NOUN
easat-10280	439	39	and	and	CCONJ
easat-10280	439	40	applications	application	NOUN
easat-10280	439	41	,	,	PUNCT
easat-10280	439	42	vol	vol	NOUN
easat-10280	439	43	.	.	PROPN
easat-10280	439	44	41	41	NUM
easat-10280	439	45	,	,	PUNCT
easat-10280	439	46	p.	p.	NOUN
easat-10280	439	47	100982	100982	NUM
easat-10280	439	48	,	,	PUNCT
easat-10280	439	49	2020	2020	NUM
easat-10280	439	50	.	.	PUNCT
easat-10280	440	1	[	[	X
easat-10280	440	2	28	28	NUM
easat-10280	440	3	]	]	PUNCT
easat-10280	440	4	z.	z.	PROPN
easat-10280	440	5	huang	huang	PROPN
easat-10280	440	6	and	and	CCONJ
easat-10280	440	7	m.	m.	PROPN
easat-10280	440	8	benyoucef	benyoucef	PROPN
easat-10280	440	9	,	,	PUNCT
easat-10280	440	10	"	"	PUNCT
easat-10280	440	11	user	user	NOUN
easat-10280	440	12	experience	experience	NOUN
easat-10280	440	13	in	in	ADP
easat-10280	440	14	social	social	ADJ
easat-10280	440	15	commerce	commerce	NOUN
easat-10280	440	16	:	:	PUNCT
easat-10280	440	17	a	a	DET
easat-10280	440	18	review	review	NOUN
easat-10280	440	19	and	and	CCONJ
easat-10280	440	20	research	research	NOUN
easat-10280	440	21	agenda	agenda	NOUN
easat-10280	440	22	,	,	PUNCT
easat-10280	440	23	"	"	PUNCT
easat-10280	440	24	technological	technological	ADJ
easat-10280	440	25	forecasting	forecasting	NOUN
easat-10280	440	26	and	and	CCONJ
easat-10280	440	27	social	social	ADJ
easat-10280	440	28	change	change	NOUN
easat-10280	440	29	,	,	PUNCT
easat-10280	440	30	vol	vol	NOUN
easat-10280	440	31	.	.	PROPN
easat-10280	440	32	130	130	NUM
easat-10280	440	33	,	,	PUNCT
easat-10280	440	34	pp	pp	ADJ
easat-10280	440	35	.	.	PUNCT
easat-10280	441	1	277–287	277–287	NUM
easat-10280	441	2	,	,	PUNCT
easat-10280	441	3	2017	2017	NUM
easat-10280	441	4	.	.	PUNCT
easat-10280	442	1	[	[	X
easat-10280	442	2	29	29	NUM
easat-10280	442	3	]	]	X
easat-10280	442	4	r.	r.	PROPN
easat-10280	442	5	larose	larose	PROPN
easat-10280	442	6	and	and	CCONJ
easat-10280	442	7	m.	m.	PROPN
easat-10280	442	8	s.	s.	PROPN
easat-10280	442	9	eastin	eastin	PROPN
easat-10280	442	10	,	,	PUNCT
easat-10280	442	11	"	"	PUNCT
easat-10280	442	12	a	a	DET
easat-10280	442	13	social	social	ADJ
easat-10280	442	14	cognitive	cognitive	ADJ
easat-10280	442	15	theory	theory	NOUN
easat-10280	442	16	of	of	ADP
easat-10280	442	17	internet	internet	NOUN
easat-10280	442	18	uses	use	NOUN
easat-10280	442	19	and	and	CCONJ
easat-10280	442	20	gratifications	gratification	NOUN
easat-10280	442	21	:	:	PUNCT
easat-10280	442	22	toward	toward	ADP
easat-10280	442	23	a	a	DET
easat-10280	442	24	new	new	ADJ
easat-10280	442	25	model	model	NOUN
easat-10280	442	26	of	of	ADP
easat-10280	442	27	media	medium	NOUN
easat-10280	442	28	attendance	attendance	NOUN
easat-10280	442	29	,	,	PUNCT
easat-10280	442	30	"	"	PUNCT
easat-10280	442	31	journal	journal	NOUN
easat-10280	442	32	of	of	ADP
easat-10280	442	33	broadcasting	broadcasting	NOUN
easat-10280	442	34	&	&	CCONJ
easat-10280	442	35	electronic	electronic	ADJ
easat-10280	442	36	media	medium	NOUN
easat-10280	442	37	,	,	PUNCT
easat-10280	442	38	vol	vol	NOUN
easat-10280	442	39	.	.	PROPN
easat-10280	442	40	48	48	NUM
easat-10280	442	41	,	,	PUNCT
easat-10280	442	42	no	no	INTJ
easat-10280	442	43	.	.	NOUN
easat-10280	442	44	3	3	NUM
easat-10280	442	45	,	,	PUNCT
easat-10280	442	46	pp	pp	ADJ
easat-10280	442	47	.	.	PUNCT
easat-10280	443	1	358	358	NUM
easat-10280	443	2	-	-	SYM
easat-10280	443	3	377	377	NUM
easat-10280	443	4	,	,	PUNCT
easat-10280	443	5	2004	2004	NUM
easat-10280	443	6	.	.	PUNCT
easat-10280	444	1	https://doi.org/10.1207/s15506878jobem4803_2	https://doi.org/10.1207/s15506878jobem4803_2	PROPN
easat-10280	445	1	[	[	X
easat-10280	445	2	30	30	NUM
easat-10280	445	3	]	]	PUNCT
easat-10280	445	4	j.	j.	PROPN
easat-10280	445	5	chen	chen	PROPN
easat-10280	445	6	and	and	CCONJ
easat-10280	445	7	x.-l	x.-l	PROPN
easat-10280	445	8	.	.	PUNCT
easat-10280	446	1	shen	shen	PROPN
easat-10280	446	2	,	,	PUNCT
easat-10280	446	3	"	"	PUNCT
easat-10280	446	4	consumers	consumer	NOUN
easat-10280	446	5	'	'	PART
easat-10280	446	6	decisions	decision	NOUN
easat-10280	446	7	in	in	ADP
easat-10280	446	8	social	social	ADJ
easat-10280	446	9	commerce	commerce	NOUN
easat-10280	446	10	context	context	NOUN
easat-10280	446	11	:	:	PUNCT
easat-10280	446	12	an	an	DET
easat-10280	446	13	empirical	empirical	ADJ
easat-10280	446	14	investigation	investigation	NOUN
easat-10280	446	15	,	,	PUNCT
easat-10280	446	16	"	"	PUNCT
easat-10280	446	17	decision	decision	NOUN
easat-10280	446	18	support	support	NOUN
easat-10280	446	19	systems	system	NOUN
easat-10280	446	20	,	,	PUNCT
easat-10280	446	21	vol	vol	NOUN
easat-10280	446	22	.	.	PROPN
easat-10280	446	23	79	79	NUM
easat-10280	446	24	,	,	PUNCT
easat-10280	446	25	pp	pp	ADJ
easat-10280	446	26	.	.	PUNCT
easat-10280	447	1	55	55	NUM
easat-10280	447	2	-	-	SYM
easat-10280	447	3	64	64	NUM
easat-10280	447	4	,	,	PUNCT
easat-10280	447	5	2015	2015	NUM
easat-10280	447	6	.	.	PUNCT
easat-10280	448	1	[	[	X
easat-10280	448	2	31	31	NUM
easat-10280	448	3	]	]	X
easat-10280	448	4	d.	d.	PROPN
easat-10280	448	5	w.	w.	PROPN
easat-10280	448	6	rook	rook	PROPN
easat-10280	448	7	,	,	PUNCT
easat-10280	448	8	"	"	PUNCT
easat-10280	448	9	the	the	DET
easat-10280	448	10	buying	buying	NOUN
easat-10280	448	11	impulse	impulse	ADJ
easat-10280	448	12	,	,	PUNCT
easat-10280	448	13	"	"	PUNCT
easat-10280	448	14	journal	journal	NOUN
easat-10280	448	15	of	of	ADP
easat-10280	448	16	consumer	consumer	NOUN
easat-10280	448	17	research	research	NOUN
easat-10280	448	18	,	,	PUNCT
easat-10280	448	19	vol	vol	NOUN
easat-10280	448	20	.	.	PROPN
easat-10280	448	21	14	14	NUM
easat-10280	448	22	,	,	PUNCT
easat-10280	448	23	no	no	INTJ
easat-10280	448	24	.	.	NOUN
easat-10280	448	25	2	2	NUM
easat-10280	448	26	,	,	PUNCT
easat-10280	448	27	pp	pp	ADJ
easat-10280	448	28	.	.	PUNCT
easat-10280	449	1	189	189	NUM
easat-10280	449	2	-	-	SYM
easat-10280	449	3	199	199	NUM
easat-10280	449	4	,	,	PUNCT
easat-10280	449	5	1987	1987	NUM
easat-10280	449	6	.	.	PUNCT
easat-10280	450	1	https://doi.org/10.1086/209105	https://doi.org/10.1086/209105	NOUN
easat-10280	451	1	[	[	X
easat-10280	451	2	32	32	NUM
easat-10280	451	3	]	]	PUNCT
easat-10280	451	4	t.	t.	NOUN
easat-10280	451	5	verhagen	verhagen	PROPN
easat-10280	451	6	and	and	CCONJ
easat-10280	451	7	w.	w.	PROPN
easat-10280	451	8	van	van	PROPN
easat-10280	451	9	dolen	dolen	PROPN
easat-10280	451	10	,	,	PUNCT
easat-10280	451	11	"	"	PUNCT
easat-10280	451	12	the	the	DET
easat-10280	451	13	influence	influence	NOUN
easat-10280	451	14	of	of	ADP
easat-10280	451	15	online	online	ADJ
easat-10280	451	16	store	store	NOUN
easat-10280	451	17	beliefs	belief	NOUN
easat-10280	451	18	on	on	ADP
easat-10280	451	19	consumer	consumer	NOUN
easat-10280	451	20	online	online	ADJ
easat-10280	451	21	impulse	impulse	ADJ
easat-10280	451	22	buying	buying	NOUN
easat-10280	451	23	:	:	PUNCT
easat-10280	451	24	a	a	DET
easat-10280	451	25	model	model	NOUN
easat-10280	451	26	and	and	CCONJ
easat-10280	451	27	empirical	empirical	ADJ
easat-10280	451	28	application	application	NOUN
easat-10280	451	29	,	,	PUNCT
easat-10280	451	30	"	"	PUNCT
easat-10280	451	31	information	information	NOUN
easat-10280	451	32	&	&	CCONJ
easat-10280	451	33	management	management	NOUN
easat-10280	451	34	,	,	PUNCT
easat-10280	451	35	vol	vol	NOUN
easat-10280	451	36	.	.	PROPN
easat-10280	451	37	48	48	NUM
easat-10280	451	38	,	,	PUNCT
easat-10280	451	39	no	no	INTJ
easat-10280	451	40	.	.	NOUN
easat-10280	451	41	8	8	NUM
easat-10280	451	42	,	,	PUNCT
easat-10280	451	43	pp	pp	ADJ
easat-10280	451	44	.	.	PUNCT
easat-10280	451	45	320	320	NUM
easat-10280	451	46	-	-	SYM
easat-10280	451	47	327	327	NUM
easat-10280	451	48	,	,	PUNCT
easat-10280	451	49	2011	2011	NUM
easat-10280	451	50	.	.	PUNCT
easat-10280	452	1	https://doi.org/10.1016/j.im.2011.08.001	https://doi.org/10.1016/j.im.2011.08.001	PROPN
easat-10280	453	1	[	[	X
easat-10280	453	2	33	33	NUM
easat-10280	453	3	]	]	PUNCT
easat-10280	453	4	s.	s.	PROPN
easat-10280	453	5	d.	d.	PROPN
easat-10280	453	6	vivek	vivek	PROPN
easat-10280	453	7	,	,	PUNCT
easat-10280	453	8	s.	s.	PROPN
easat-10280	453	9	e.	e.	PROPN
easat-10280	453	10	beatty	beatty	PROPN
easat-10280	453	11	,	,	PUNCT
easat-10280	453	12	and	and	CCONJ
easat-10280	453	13	r.	r.	PROPN
easat-10280	453	14	m.	m.	PROPN
easat-10280	453	15	morgan	morgan	PROPN
easat-10280	453	16	,	,	PUNCT
easat-10280	453	17	"	"	PUNCT
easat-10280	453	18	customer	customer	NOUN
easat-10280	453	19	engagement	engagement	NOUN
easat-10280	453	20	:	:	PUNCT
easat-10280	453	21	exploring	explore	VERB
easat-10280	453	22	customer	customer	NOUN
easat-10280	453	23	relationships	relationship	NOUN
easat-10280	453	24	beyond	beyond	ADP
easat-10280	453	25	purchase	purchase	NOUN
easat-10280	453	26	,	,	PUNCT
easat-10280	453	27	"	"	PUNCT
easat-10280	453	28	journal	journal	NOUN
easat-10280	453	29	of	of	ADP
easat-10280	453	30	marketing	marketing	NOUN
easat-10280	453	31	theory	theory	NOUN
easat-10280	453	32	and	and	CCONJ
easat-10280	453	33	practice	practice	NOUN
easat-10280	453	34	,	,	PUNCT
easat-10280	453	35	vol	vol	NOUN
easat-10280	453	36	.	.	PROPN
easat-10280	453	37	20	20	NUM
easat-10280	453	38	,	,	PUNCT
easat-10280	453	39	no	no	INTJ
easat-10280	453	40	.	.	NOUN
easat-10280	453	41	2	2	NUM
easat-10280	453	42	,	,	PUNCT
easat-10280	453	43	pp	pp	ADJ
easat-10280	453	44	.	.	PUNCT
easat-10280	454	1	122	122	NUM
easat-10280	454	2	-	-	SYM
easat-10280	454	3	146	146	NUM
easat-10280	454	4	,	,	PUNCT
easat-10280	454	5	2012	2012	NUM
easat-10280	454	6	.	.	PUNCT
easat-10280	455	1	https://doi.org/10.2753/mtp1069-6679200201	https://doi.org/10.2753/mtp1069-6679200201	PROPN
easat-10280	456	1	[	[	X
easat-10280	456	2	34	34	NUM
easat-10280	456	3	]	]	X
easat-10280	456	4	b.	b.	PROPN
easat-10280	456	5	j.	j.	PROPN
easat-10280	456	6	calder	calder	PROPN
easat-10280	456	7	,	,	PUNCT
easat-10280	456	8	e.	e.	PROPN
easat-10280	456	9	c.	c.	PROPN
easat-10280	456	10	malthouse	malthouse	PROPN
easat-10280	456	11	,	,	PUNCT
easat-10280	456	12	and	and	CCONJ
easat-10280	456	13	u.	u.	PROPN
easat-10280	456	14	schaedel	schaedel	PROPN
easat-10280	456	15	,	,	PUNCT
easat-10280	456	16	"	"	PUNCT
easat-10280	456	17	an	an	DET
easat-10280	456	18	experimental	experimental	ADJ
easat-10280	456	19	study	study	NOUN
easat-10280	456	20	of	of	ADP
easat-10280	456	21	the	the	DET
easat-10280	456	22	relationship	relationship	NOUN
easat-10280	456	23	between	between	ADP
easat-10280	456	24	online	online	ADJ
easat-10280	456	25	engagement	engagement	NOUN
easat-10280	456	26	and	and	CCONJ
easat-10280	456	27	advertising	advertising	NOUN
easat-10280	456	28	effectiveness	effectiveness	NOUN
easat-10280	456	29	,	,	PUNCT
easat-10280	456	30	"	"	PUNCT
easat-10280	456	31	journal	journal	NOUN
easat-10280	456	32	of	of	ADP
easat-10280	456	33	interactive	interactive	ADJ
easat-10280	456	34	marketing	marketing	NOUN
easat-10280	456	35	,	,	PUNCT
easat-10280	456	36	vol	vol	NOUN
easat-10280	456	37	.	.	PROPN
easat-10280	456	38	23	23	NUM
easat-10280	456	39	,	,	PUNCT
easat-10280	456	40	no	no	INTJ
easat-10280	456	41	.	.	NOUN
easat-10280	456	42	4	4	NUM
easat-10280	456	43	,	,	PUNCT
easat-10280	456	44	pp	pp	ADJ
easat-10280	456	45	.	.	PUNCT
easat-10280	456	46	321	321	NUM
easat-10280	456	47	-	-	SYM
easat-10280	456	48	331	331	NUM
easat-10280	456	49	,	,	PUNCT
easat-10280	456	50	2009	2009	NUM
easat-10280	456	51	.	.	PUNCT
easat-10280	457	1	https://doi.org/10.1016/j.intmar.2009.07.002	https://doi.org/10.1016/j.intmar.2009.07.002	PROPN
easat-10280	458	1	[	[	X
easat-10280	458	2	35	35	NUM
easat-10280	458	3	]	]	PUNCT
easat-10280	458	4	j.	j.	PROPN
easat-10280	458	5	f.	f.	PROPN
easat-10280	458	6	hair	hair	PROPN
easat-10280	458	7	,	,	PUNCT
easat-10280	458	8	w.	w.	PROPN
easat-10280	458	9	c.	c.	PROPN
easat-10280	458	10	black	black	PROPN
easat-10280	458	11	,	,	PUNCT
easat-10280	458	12	b.	b.	PROPN
easat-10280	458	13	j.	j.	PROPN
easat-10280	458	14	babin	babin	PROPN
easat-10280	458	15	,	,	PUNCT
easat-10280	458	16	and	and	CCONJ
easat-10280	458	17	r.	r.	PROPN
easat-10280	458	18	e.	e.	PROPN
easat-10280	458	19	anderson	anderson	PROPN
easat-10280	458	20	,	,	PUNCT
easat-10280	458	21	multivariate	multivariate	VERB
easat-10280	458	22	data	datum	NOUN
easat-10280	458	23	analysis	analysis	NOUN
easat-10280	458	24	,	,	PUNCT
easat-10280	458	25	8th	8th	ADJ
easat-10280	458	26	ed	ed	NOUN
easat-10280	458	27	.	.	PUNCT
easat-10280	459	1	andover	andover	PROPN
easat-10280	459	2	,	,	PUNCT
easat-10280	459	3	hampshire	hampshire	PROPN
easat-10280	459	4	:	:	PUNCT
easat-10280	460	1	cengage	cengage	PROPN
easat-10280	460	2	learning	learning	PROPN
easat-10280	460	3	,	,	PUNCT
easat-10280	460	4	2019	2019	NUM
easat-10280	460	5	.	.	PUNCT
easat-10280	461	1	[	[	X
easat-10280	461	2	36	36	NUM
easat-10280	461	3	]	]	X
easat-10280	461	4	c.	c.	PROPN
easat-10280	461	5	luo	luo	PROPN
easat-10280	461	6	,	,	PUNCT
easat-10280	461	7	a.	a.	PROPN
easat-10280	461	8	chen	chen	PROPN
easat-10280	461	9	,	,	PUNCT
easat-10280	461	10	j.	j.	PROPN
easat-10280	461	11	choi	choi	PROPN
easat-10280	461	12	,	,	PUNCT
easat-10280	461	13	and	and	CCONJ
easat-10280	461	14	j.	j.	PROPN
easat-10280	461	15	yu	yu	PROPN
easat-10280	461	16	,	,	PUNCT
easat-10280	461	17	"	"	PUNCT
easat-10280	461	18	exploring	explore	VERB
easat-10280	461	19	the	the	DET
easat-10280	461	20	impacts	impact	NOUN
easat-10280	461	21	of	of	ADP
easat-10280	461	22	interaction	interaction	NOUN
easat-10280	461	23	and	and	CCONJ
easat-10280	461	24	emotion	emotion	NOUN
easat-10280	461	25	in	in	ADP
easat-10280	461	26	live	live	ADJ
easat-10280	461	27	streaming	streaming	NOUN
easat-10280	461	28	shopping	shopping	NOUN
easat-10280	461	29	,	,	PUNCT
easat-10280	461	30	"	"	PUNCT
easat-10280	461	31	journal	journal	NOUN
easat-10280	461	32	of	of	ADP
easat-10280	461	33	retailing	retailing	NOUN
easat-10280	461	34	and	and	CCONJ
easat-10280	461	35	consumer	consumer	NOUN
easat-10280	461	36	services	service	NOUN
easat-10280	461	37	,	,	PUNCT
easat-10280	461	38	vol	vol	NOUN
easat-10280	461	39	.	.	PROPN
easat-10280	461	40	54	54	NUM
easat-10280	461	41	,	,	PUNCT
easat-10280	461	42	p.	p.	NOUN
easat-10280	461	43	102123	102123	NUM
easat-10280	461	44	,	,	PUNCT
easat-10280	461	45	2020	2020	NUM
easat-10280	461	46	.	.	PUNCT
easat-10280	462	1	[	[	X
easat-10280	462	2	37	37	NUM
easat-10280	462	3	]	]	PUNCT
easat-10280	462	4	x.	x.	NOUN
easat-10280	462	5	xu	xu	PROPN
easat-10280	462	6	,	,	PUNCT
easat-10280	462	7	j.	j.	PROPN
easat-10280	462	8	wu	wu	PROPN
easat-10280	462	9	,	,	PUNCT
easat-10280	462	10	and	and	CCONJ
easat-10280	462	11	q.	q.	PROPN
easat-10280	462	12	li	li	PROPN
easat-10280	462	13	,	,	PUNCT
easat-10280	462	14	"	"	PUNCT
easat-10280	462	15	impulsive	impulsive	ADJ
easat-10280	462	16	buying	buying	NOUN
easat-10280	462	17	in	in	ADP
easat-10280	462	18	live	live	ADJ
easat-10280	462	19	streaming	streaming	NOUN
easat-10280	462	20	:	:	PUNCT
easat-10280	462	21	the	the	DET
easat-10280	462	22	dual	dual	ADJ
easat-10280	462	23	role	role	NOUN
easat-10280	462	24	of	of	ADP
easat-10280	462	25	affective	affective	ADJ
easat-10280	462	26	and	and	CCONJ
easat-10280	462	27	cognitive	cognitive	ADJ
easat-10280	462	28	cues	cue	NOUN
easat-10280	462	29	,	,	PUNCT
easat-10280	462	30	"	"	PUNCT
easat-10280	462	31	journal	journal	NOUN
easat-10280	462	32	of	of	ADP
easat-10280	462	33	business	business	NOUN
easat-10280	462	34	research	research	NOUN
easat-10280	462	35	,	,	PUNCT
easat-10280	462	36	vol	vol	NOUN
easat-10280	462	37	.	.	PROPN
easat-10280	462	38	143	143	NUM
easat-10280	462	39	,	,	PUNCT
easat-10280	462	40	pp	pp	ADJ
easat-10280	462	41	.	.	PUNCT
easat-10280	463	1	672–684	672–684	NUM
easat-10280	463	2	,	,	PUNCT
easat-10280	463	3	2022	2022	NUM
easat-10280	463	4	.	.	PUNCT
easat-10280	464	1	[	[	X
easat-10280	464	2	38	38	NUM
easat-10280	464	3	]	]	X
easat-10280	464	4	y.	y.	PROPN
easat-10280	464	5	sun	sun	PROPN
easat-10280	464	6	,	,	PUNCT
easat-10280	464	7	x.	x.	PROPN
easat-10280	464	8	shao	shao	PROPN
easat-10280	464	9	,	,	PUNCT
easat-10280	464	10	x.	x.	PROPN
easat-10280	464	11	li	li	PROPN
easat-10280	464	12	,	,	PUNCT
easat-10280	464	13	y.	y.	PROPN
easat-10280	464	14	guo	guo	PROPN
easat-10280	464	15	,	,	PUNCT
easat-10280	464	16	and	and	CCONJ
easat-10280	464	17	k.	k.	PROPN
easat-10280	464	18	nie	nie	PROPN
easat-10280	464	19	,	,	PUNCT
easat-10280	464	20	"	"	PUNCT
easat-10280	464	21	how	how	SCONJ
easat-10280	464	22	live	live	ADJ
easat-10280	464	23	streaming	streaming	NOUN
easat-10280	464	24	influences	influence	NOUN
easat-10280	464	25	purchase	purchase	NOUN
easat-10280	464	26	intentions	intention	NOUN
easat-10280	464	27	in	in	ADP
easat-10280	464	28	social	social	ADJ
easat-10280	464	29	commerce	commerce	NOUN
easat-10280	464	30	:	:	PUNCT
easat-10280	464	31	an	an	DET
easat-10280	464	32	it	it	PRON
easat-10280	464	33	affordance	affordance	PROPN
easat-10280	464	34	perspective	perspective	NOUN
easat-10280	464	35	,	,	PUNCT
easat-10280	464	36	"	"	PUNCT
easat-10280	464	37	electronic	electronic	ADJ
easat-10280	464	38	commerce	commerce	NOUN
easat-10280	464	39	research	research	NOUN
easat-10280	464	40	and	and	CCONJ
easat-10280	464	41	applications	application	NOUN
easat-10280	464	42	,	,	PUNCT
easat-10280	464	43	vol	vol	NOUN
easat-10280	464	44	.	.	PROPN
easat-10280	464	45	37	37	NUM
easat-10280	464	46	,	,	PUNCT
easat-10280	464	47	p.	p.	NOUN
easat-10280	464	48	100886	100886	NUM
easat-10280	464	49	,	,	PUNCT
easat-10280	464	50	2019	2019	NUM
easat-10280	464	51	.	.	PUNCT
easat-10280	465	1	https://doi.org/10.1016/j.elerap.2019.100886	https://doi.org/10.1016/j.elerap.2019.100886	VERB
easat-10280	466	1	[	[	X
easat-10280	466	2	39	39	NUM
easat-10280	466	3	]	]	PUNCT
easat-10280	466	4	h.	h.	PROPN
easat-10280	466	5	park	park	PROPN
easat-10280	466	6	and	and	CCONJ
easat-10280	466	7	l.	l.	PROPN
easat-10280	466	8	m.	m.	PROPN
easat-10280	466	9	lin	lin	PROPN
easat-10280	466	10	,	,	PUNCT
easat-10280	466	11	"	"	PUNCT
easat-10280	466	12	the	the	DET
easat-10280	466	13	effects	effect	NOUN
easat-10280	466	14	of	of	ADP
easat-10280	466	15	match	match	NOUN
easat-10280	466	16	-	-	PUNCT
easat-10280	466	17	up	up	NOUN
easat-10280	466	18	,	,	PUNCT
easat-10280	466	19	sponsorship	sponsorship	NOUN
easat-10280	466	20	,	,	PUNCT
easat-10280	466	21	and	and	CCONJ
easat-10280	466	22	consumer	consumer	NOUN
easat-10280	466	23	involvement	involvement	NOUN
easat-10280	466	24	on	on	ADP
easat-10280	466	25	brand	brand	NOUN
easat-10280	466	26	attitudes	attitude	NOUN
easat-10280	466	27	and	and	CCONJ
easat-10280	466	28	purchase	purchase	NOUN
easat-10280	466	29	intentions	intention	NOUN
easat-10280	466	30	,	,	PUNCT
easat-10280	466	31	"	"	PUNCT
easat-10280	466	32	international	international	ADJ
easat-10280	466	33	journal	journal	NOUN
easat-10280	466	34	of	of	ADP
easat-10280	466	35	advertising	advertising	NOUN
easat-10280	466	36	,	,	PUNCT
easat-10280	466	37	vol	vol	NOUN
easat-10280	466	38	.	.	PROPN
easat-10280	466	39	39	39	NUM
easat-10280	466	40	,	,	PUNCT
easat-10280	466	41	no	no	INTJ
easat-10280	466	42	.	.	NOUN
easat-10280	466	43	3	3	NUM
easat-10280	466	44	,	,	PUNCT
easat-10280	466	45	pp	pp	ADJ
easat-10280	466	46	.	.	PUNCT
easat-10280	467	1	390–411	390–411	NUM
easat-10280	467	2	,	,	PUNCT
easat-10280	467	3	2020	2020	NUM
easat-10280	467	4	.	.	PUNCT
easat-10280	468	1	[	[	X
easat-10280	468	2	40	40	NUM
easat-10280	468	3	]	]	PUNCT
easat-10280	468	4	x.	x.	PROPN
easat-10280	468	5	j.	j.	PROPN
easat-10280	468	6	lim	lim	PROPN
easat-10280	468	7	,	,	PUNCT
easat-10280	468	8	j.	j.	PROPN
easat-10280	468	9	j.	j.	PROPN
easat-10280	468	10	hew	hew	PROPN
easat-10280	468	11	,	,	PUNCT
easat-10280	468	12	and	and	CCONJ
easat-10280	468	13	l.	l.	PROPN
easat-10280	468	14	w.	w.	PROPN
easat-10280	468	15	wong	wong	PROPN
easat-10280	468	16	,	,	PUNCT
easat-10280	468	17	"	"	PUNCT
easat-10280	468	18	the	the	DET
easat-10280	468	19	role	role	NOUN
easat-10280	468	20	of	of	ADP
easat-10280	468	21	consumer	consumer	NOUN
easat-10280	468	22	engagement	engagement	NOUN
easat-10280	468	23	in	in	ADP
easat-10280	468	24	live	live	ADJ
easat-10280	468	25	streaming	streaming	NOUN
easat-10280	468	26	commerce	commerce	NOUN
easat-10280	468	27	,	,	PUNCT
easat-10280	468	28	"	"	PUNCT
easat-10280	468	29	internet	internet	NOUN
easat-10280	468	30	research	research	NOUN
easat-10280	468	31	,	,	PUNCT
easat-10280	468	32	vol	vol	NOUN
easat-10280	468	33	.	.	PROPN
easat-10280	468	34	32	32	NUM
easat-10280	468	35	,	,	PUNCT
easat-10280	468	36	no	no	INTJ
easat-10280	468	37	.	.	NOUN
easat-10280	468	38	1	1	NUM
easat-10280	468	39	,	,	PUNCT
easat-10280	468	40	pp	pp	ADJ
easat-10280	468	41	.	.	PUNCT
easat-10280	469	1	49–73	49–73	NUM
easat-10280	469	2	,	,	PUNCT
easat-10280	469	3	2022	2022	NUM
easat-10280	469	4	.	.	PUNCT
easat-10280	470	1	[	[	X
easat-10280	470	2	41	41	NUM
easat-10280	470	3	]	]	X
easat-10280	470	4	l.	l.	PROPN
easat-10280	470	5	d.	d.	PROPN
easat-10280	470	6	hollebeek	hollebeek	PROPN
easat-10280	470	7	,	,	PUNCT
easat-10280	470	8	m.	m.	PROPN
easat-10280	470	9	k.	k.	PROPN
easat-10280	470	10	clark	clark	PROPN
easat-10280	470	11	,	,	PUNCT
easat-10280	470	12	k.	k.	PROPN
easat-10280	470	13	macky	macky	PROPN
easat-10280	470	14	,	,	PUNCT
easat-10280	470	15	and	and	CCONJ
easat-10280	470	16	a.	a.	PROPN
easat-10280	470	17	suri	suri	PROPN
easat-10280	470	18	,	,	PUNCT
easat-10280	470	19	"	"	PUNCT
easat-10280	470	20	customer	customer	NOUN
easat-10280	470	21	engagement	engagement	NOUN
easat-10280	470	22	in	in	ADP
easat-10280	470	23	a	a	DET
easat-10280	470	24	covid-19	covid-19	PROPN
easat-10280	470	25	context	context	NOUN
easat-10280	470	26	:	:	PUNCT
easat-10280	470	27	engaging	engage	VERB
easat-10280	470	28	customers	customer	NOUN
easat-10280	470	29	during	during	ADP
easat-10280	470	30	pandemic	pandemic	ADV
easat-10280	470	31	-	-	PUNCT
easat-10280	470	32	induced	induce	VERB
easat-10280	470	33	social	social	ADJ
easat-10280	470	34	distancing	distancing	NOUN
easat-10280	470	35	,	,	PUNCT
easat-10280	470	36	"	"	PUNCT
easat-10280	470	37	journal	journal	NOUN
easat-10280	470	38	of	of	ADP
easat-10280	470	39	service	service	NOUN
easat-10280	470	40	management	management	NOUN
easat-10280	470	41	,	,	PUNCT
easat-10280	470	42	vol	vol	NOUN
easat-10280	470	43	.	.	PROPN
easat-10280	470	44	32	32	NUM
easat-10280	470	45	,	,	PUNCT
easat-10280	470	46	no	no	INTJ
easat-10280	470	47	.	.	NOUN
easat-10280	470	48	2	2	NUM
easat-10280	470	49	,	,	PUNCT
easat-10280	470	50	pp	pp	ADJ
easat-10280	470	51	.	.	PUNCT
easat-10280	471	1	203–217	203–217	NUM
easat-10280	471	2	,	,	PUNCT
easat-10280	471	3	2021	2021	NUM
easat-10280	471	4	.	.	PUNCT
easat-10280	472	1	[	[	X
easat-10280	472	2	42	42	NUM
easat-10280	472	3	]	]	X
easat-10280	472	4	d.	d.	PROPN
easat-10280	472	5	kahneman	kahneman	PROPN
easat-10280	472	6	,	,	PUNCT
easat-10280	472	7	thinking	thinking	NOUN
easat-10280	472	8	,	,	PUNCT
easat-10280	472	9	fast	fast	ADJ
easat-10280	472	10	and	and	CCONJ
easat-10280	472	11	slow	slow	ADJ
easat-10280	472	12	.	.	PUNCT
easat-10280	473	1	new	new	PROPN
easat-10280	473	2	york	york	PROPN
easat-10280	473	3	:	:	PUNCT
easat-10280	473	4	farrar	farrar	PROPN
easat-10280	473	5	,	,	PUNCT
easat-10280	473	6	straus	straus	PROPN
easat-10280	473	7	and	and	CCONJ
easat-10280	473	8	giroux	giroux	NOUN
easat-10280	473	9	,	,	PUNCT
easat-10280	473	10	2011	2011	NUM
easat-10280	473	11	.	.	PUNCT
easat-10280	474	1	[	[	X
easat-10280	474	2	43	43	NUM
easat-10280	474	3	]	]	PUNCT
easat-10280	474	4	l.	l.	PROPN
easat-10280	474	5	zhang	zhang	PROPN
easat-10280	474	6	,	,	PUNCT
easat-10280	474	7	h.	h.	PROPN
easat-10280	474	8	zhao	zhao	PROPN
easat-10280	474	9	,	,	PUNCT
easat-10280	474	10	and	and	CCONJ
easat-10280	474	11	k.	k.	PROPN
easat-10280	474	12	xu	xu	PROPN
easat-10280	474	13	,	,	PUNCT
easat-10280	474	14	"	"	PUNCT
easat-10280	474	15	the	the	DET
easat-10280	474	16	influence	influence	NOUN
easat-10280	474	17	of	of	ADP
easat-10280	474	18	brand	brand	NOUN
easat-10280	474	19	attachment	attachment	NOUN
easat-10280	474	20	in	in	ADP
easat-10280	474	21	livestream	livestream	PROPN
easat-10280	474	22	shopping	shopping	NOUN
easat-10280	474	23	:	:	PUNCT
easat-10280	474	24	the	the	DET
easat-10280	474	25	moderating	moderate	VERB
easat-10280	474	26	role	role	NOUN
easat-10280	474	27	of	of	ADP
easat-10280	474	28	trust	trust	NOUN
easat-10280	474	29	,	,	PUNCT
easat-10280	474	30	"	"	PUNCT
easat-10280	474	31	journal	journal	NOUN
easat-10280	474	32	of	of	ADP
easat-10280	474	33	retailing	retailing	NOUN
easat-10280	474	34	and	and	CCONJ
easat-10280	474	35	consumer	consumer	NOUN
easat-10280	474	36	services	service	NOUN
easat-10280	474	37	,	,	PUNCT
easat-10280	474	38	vol	vol	NOUN
easat-10280	474	39	.	.	PROPN
easat-10280	474	40	64	64	NUM
easat-10280	474	41	,	,	PUNCT
easat-10280	474	42	p.	p.	NOUN
easat-10280	474	43	102760	102760	NUM
easat-10280	474	44	,	,	PUNCT
easat-10280	474	45	2021	2021	NUM
easat-10280	474	46	.	.	PUNCT
easat-10280	475	1	[	[	X
easat-10280	475	2	44	44	NUM
easat-10280	475	3	]	]	PUNCT
easat-10280	475	4	x.	x.	NOUN
easat-10280	475	5	lin	lin	PROPN
easat-10280	475	6	and	and	CCONJ
easat-10280	475	7	z.	z.	PROPN
easat-10280	475	8	xu	xu	PROPN
easat-10280	475	9	,	,	PUNCT
easat-10280	475	10	"	"	PUNCT
easat-10280	475	11	cognitive	cognitive	ADJ
easat-10280	475	12	vs.	vs.	ADP
easat-10280	475	13	emotional	emotional	ADJ
easat-10280	475	14	pathways	pathway	NOUN
easat-10280	475	15	in	in	ADP
easat-10280	475	16	livestream	livestream	PROPN
easat-10280	475	17	commerce	commerce	PROPN
easat-10280	475	18	,	,	PUNCT
easat-10280	475	19	"	"	PUNCT
easat-10280	475	20	journal	journal	NOUN
easat-10280	475	21	of	of	ADP
easat-10280	475	22	interactive	interactive	ADJ
easat-10280	475	23	marketing	marketing	NOUN
easat-10280	475	24	,	,	PUNCT
easat-10280	475	25	vol	vol	NOUN
easat-10280	475	26	.	.	PROPN
easat-10280	475	27	62	62	NUM
easat-10280	475	28	,	,	PUNCT
easat-10280	475	29	pp	pp	ADJ
easat-10280	475	30	.	.	PUNCT
easat-10280	476	1	104–119	104–119	NUM
easat-10280	476	2	,	,	PUNCT
easat-10280	476	3	2023	2023	NUM
easat-10280	476	4	.	.	PUNCT
easat-10280	477	1	https://doi.org/10.1177/002224299405800302	https://doi.org/10.1177/002224299405800302	ADJ
easat-10280	477	2	https://doi.org/10.1177/1094670511411703	https://doi.org/10.1177/1094670511411703	X
easat-10280	478	1	https://doi.org/10.1111/j.1083-6101.1997.tb00201.x	https://doi.org/10.1111/j.1083-6101.1997.tb00201.x	NOUN
easat-10280	478	2	https://doi.org/10.1207/s15506878jobem4803_2	https://doi.org/10.1207/s15506878jobem4803_2	PROPN
easat-10280	478	3	https://doi.org/10.1086/209105	https://doi.org/10.1086/209105	PROPN
easat-10280	478	4	https://doi.org/10.1016/j.im.2011.08.001	https://doi.org/10.1016/j.im.2011.08.001	PROPN
easat-10280	478	5	https://doi.org/10.2753/mtp1069-6679200201	https://doi.org/10.2753/mtp1069-6679200201	NOUN
easat-10280	478	6	https://doi.org/10.1016/j.intmar.2009.07.002	https://doi.org/10.1016/j.intmar.2009.07.002	NOUN
easat-10280	478	7	https://doi.org/10.1016/j.elerap.2019.100886	https://doi.org/10.1016/j.elerap.2019.100886	PROPN