id	sid	tid	token	lemma	pos
easat-10526	1	1	edelweiss	edelweiss	PROPN
easat-10526	1	2	applied	apply	VERB
easat-10526	1	3	science	science	NOUN
easat-10526	1	4	and	and	CCONJ
easat-10526	1	5	technology	technology	NOUN
easat-10526	1	6	issn	issn	PROPN
easat-10526	1	7	:	:	PUNCT
easat-10526	1	8	2576	2576	NUM
easat-10526	1	9	-	-	SYM
easat-10526	1	10	8484	8484	NUM
easat-10526	1	11	vol	vol	NOUN
easat-10526	1	12	.	.	PROPN
easat-10526	2	1	9	9	NUM
easat-10526	2	2	,	,	PUNCT
easat-10526	2	3	no	no	INTJ
easat-10526	2	4	.	.	NOUN
easat-10526	2	5	10	10	NUM
easat-10526	2	6	,	,	PUNCT
easat-10526	2	7	721	721	NUM
easat-10526	2	8	-	-	SYM
easat-10526	2	9	745	745	NUM
easat-10526	2	10	2025	2025	NUM
easat-10526	2	11	publisher	publisher	NOUN
easat-10526	2	12	:	:	PUNCT
easat-10526	2	13	learning	learn	VERB
easat-10526	2	14	gate	gate	NOUN
easat-10526	2	15	doi	doi	PROPN
easat-10526	2	16	:	:	PUNCT
easat-10526	2	17	10.55214/2576	10.55214/2576	NUM
easat-10526	2	18	-	-	SYM
easat-10526	2	19	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	3	1	©	©	ADP
easat-10526	3	2	2025	2025	NUM
easat-10526	3	3	by	by	ADP
easat-10526	3	4	the	the	DET
easat-10526	3	5	authors	author	NOUN
easat-10526	3	6	;	;	PUNCT
easat-10526	3	7	licensee	licensee	PROPN
easat-10526	3	8	learning	learning	NOUN
easat-10526	3	9	gate	gate	NOUN
easat-10526	3	10	©	©	PROPN
easat-10526	3	11	2025	2025	NUM
easat-10526	3	12	by	by	ADP
easat-10526	3	13	the	the	DET
easat-10526	3	14	authors	author	NOUN
easat-10526	3	15	;	;	PUNCT
easat-10526	3	16	licensee	licensee	PROPN
easat-10526	3	17	learning	learning	NOUN
easat-10526	3	18	gate	gate	NOUN
easat-10526	3	19	history	history	NOUN
easat-10526	3	20	:	:	PUNCT
easat-10526	3	21	received	receive	VERB
easat-10526	3	22	:	:	PUNCT
easat-10526	3	23	14	14	NUM
easat-10526	3	24	july	july	PROPN
easat-10526	3	25	2025	2025	NUM
easat-10526	3	26	;	;	PUNCT
easat-10526	3	27	revised	revise	VERB
easat-10526	3	28	:	:	PUNCT
easat-10526	3	29	25	25	NUM
easat-10526	3	30	august	august	PROPN
easat-10526	3	31	2025	2025	NUM
easat-10526	3	32	;	;	PUNCT
easat-10526	3	33	accepted	accept	VERB
easat-10526	3	34	:	:	PUNCT
easat-10526	3	35	28	28	NUM
easat-10526	3	36	august	august	PROPN
easat-10526	3	37	2025	2025	NUM
easat-10526	3	38	;	;	PUNCT
easat-10526	3	39	published	publish	VERB
easat-10526	3	40	:	:	PUNCT
easat-10526	3	41	13	13	NUM
easat-10526	3	42	october	october	NOUN
easat-10526	3	43	2025	2025	NUM
easat-10526	3	44	*	*	PUNCT
easat-10526	3	45	correspondence	correspondence	NOUN
easat-10526	3	46	:	:	PUNCT
easat-10526	3	47	tuongtg@uel.edu.vn	tuongtg@uel.edu.vn	NOUN
easat-10526	3	48	enhancing	enhance	VERB
easat-10526	3	49	e	e	PROPN
easat-10526	3	50	-	-	NOUN
easat-10526	3	51	commerce	commerce	NOUN
easat-10526	3	52	purchase	purchase	NOUN
easat-10526	3	53	intentions	intention	NOUN
easat-10526	3	54	through	through	ADP
easat-10526	3	55	ai	ai	ADJ
easat-10526	3	56	-	-	PUNCT
easat-10526	3	57	personalized	personalized	ADJ
easat-10526	3	58	short	short	ADJ
easat-10526	3	59	videos	video	NOUN
easat-10526	3	60	:	:	PUNCT
easat-10526	3	61	an	an	DET
easat-10526	3	62	sor	sor	NOUN
easat-10526	3	63	and	and	CCONJ
easat-10526	3	64	flow	flow	NOUN
easat-10526	3	65	theory	theory	NOUN
easat-10526	3	66	perspective	perspective	NOUN
easat-10526	3	67	gia	gia	PROPN
easat-10526	3	68	tuong	tuong	PROPN
easat-10526	3	69	tong1	tong1	PROPN
easat-10526	3	70	*	*	PUNCT
easat-10526	3	71	,	,	PUNCT
easat-10526	3	72	phuc	phuc	PROPN
easat-10526	3	73	vi	vi	PROPN
easat-10526	3	74	uyen	uyen	PROPN
easat-10526	3	75	ho1	ho1	PROPN
easat-10526	3	76	,	,	PUNCT
easat-10526	3	77	ngoc	ngoc	PROPN
easat-10526	3	78	lan	lan	PROPN
easat-10526	3	79	huong	huong	PROPN
easat-10526	3	80	vuong1	vuong1	PROPN
easat-10526	3	81	,	,	PUNCT
easat-10526	3	82	lu	lu	PROPN
easat-10526	3	83	dinh	dinh	PROPN
easat-10526	3	84	khoa	khoa	NOUN
easat-10526	3	85	nguyen1	nguyen1	PROPN
easat-10526	3	86	,	,	PUNCT
easat-10526	3	87	tran	tran	PROPN
easat-10526	3	88	nhu	nhu	PROPN
easat-10526	3	89	nguyet	nguyet	PROPN
easat-10526	3	90	to1	to1	PROPN
easat-10526	3	91	1faculty	1faculty	NUM
easat-10526	3	92	of	of	ADP
easat-10526	3	93	business	business	NOUN
easat-10526	3	94	administration	administration	NOUN
easat-10526	3	95	,	,	PUNCT
easat-10526	3	96	university	university	NOUN
easat-10526	3	97	of	of	ADP
easat-10526	3	98	economics	economic	NOUN
easat-10526	3	99	and	and	CCONJ
easat-10526	3	100	law	law	NOUN
easat-10526	3	101	,	,	PUNCT
easat-10526	3	102	vietnam	vietnam	PROPN
easat-10526	3	103	;	;	PUNCT
easat-10526	3	104	tuongtg@uel.edu.vn	tuongtg@uel.edu.vn	NOUN
easat-10526	3	105	(	(	PUNCT
easat-10526	3	106	g.t.t	g.t.t	NOUN
easat-10526	3	107	.	.	PUNCT
easat-10526	3	108	)	)	PUNCT
easat-10526	3	109	.	.	PUNCT
easat-10526	4	1	abstract	abstract	ADV
easat-10526	4	2	:	:	PUNCT
easat-10526	4	3	this	this	DET
easat-10526	4	4	study	study	NOUN
easat-10526	4	5	examines	examine	VERB
easat-10526	4	6	the	the	DET
easat-10526	4	7	determinants	determinant	NOUN
easat-10526	4	8	of	of	ADP
easat-10526	4	9	e	e	NOUN
easat-10526	4	10	-	-	NOUN
easat-10526	4	11	commerce	commerce	NOUN
easat-10526	4	12	purchase	purchase	NOUN
easat-10526	4	13	intentions	intention	NOUN
easat-10526	4	14	in	in	ADP
easat-10526	4	15	the	the	DET
easat-10526	4	16	context	context	NOUN
easat-10526	4	17	of	of	ADP
easat-10526	4	18	aipersonalized	aipersonalize	VERB
easat-10526	4	19	short	short	ADJ
easat-10526	4	20	video	video	NOUN
easat-10526	4	21	recommendations	recommendation	NOUN
easat-10526	4	22	,	,	PUNCT
easat-10526	4	23	highlighting	highlight	VERB
easat-10526	4	24	the	the	DET
easat-10526	4	25	mediating	mediate	VERB
easat-10526	4	26	role	role	NOUN
easat-10526	4	27	of	of	ADP
easat-10526	4	28	immersive	immersive	ADJ
easat-10526	4	29	experience	experience	NOUN
easat-10526	4	30	and	and	CCONJ
easat-10526	4	31	the	the	DET
easat-10526	4	32	moderating	moderate	VERB
easat-10526	4	33	effects	effect	NOUN
easat-10526	4	34	of	of	ADP
easat-10526	4	35	privacy	privacy	NOUN
easat-10526	4	36	concerns	concern	NOUN
easat-10526	4	37	and	and	CCONJ
easat-10526	4	38	information	information	NOUN
easat-10526	4	39	quality	quality	NOUN
easat-10526	4	40	.	.	PUNCT
easat-10526	5	1	a	a	DET
easat-10526	5	2	quantitative	quantitative	ADJ
easat-10526	5	3	survey	survey	NOUN
easat-10526	5	4	was	be	AUX
easat-10526	5	5	conducted	conduct	VERB
easat-10526	5	6	with	with	ADP
easat-10526	5	7	317	317	NUM
easat-10526	5	8	experienced	experience	VERB
easat-10526	5	9	online	online	ADJ
easat-10526	5	10	shoppers	shopper	NOUN
easat-10526	5	11	in	in	ADP
easat-10526	5	12	ho	ho	PROPN
easat-10526	5	13	chi	chi	PROPN
easat-10526	5	14	minh	minh	PROPN
easat-10526	5	15	city	city	NOUN
easat-10526	5	16	,	,	PUNCT
easat-10526	5	17	and	and	CCONJ
easat-10526	5	18	data	datum	NOUN
easat-10526	5	19	were	be	AUX
easat-10526	5	20	analyzed	analyze	VERB
easat-10526	5	21	using	use	VERB
easat-10526	5	22	smartpls	smartpls	NOUN
easat-10526	5	23	4	4	NUM
easat-10526	5	24	and	and	CCONJ
easat-10526	5	25	spss	spss	PROPN
easat-10526	5	26	22	22	NUM
easat-10526	5	27	to	to	PART
easat-10526	5	28	test	test	VERB
easat-10526	5	29	the	the	DET
easat-10526	5	30	proposed	propose	VERB
easat-10526	5	31	relationships	relationship	NOUN
easat-10526	5	32	.	.	PUNCT
easat-10526	6	1	findings	finding	NOUN
easat-10526	6	2	indicate	indicate	VERB
easat-10526	6	3	that	that	SCONJ
easat-10526	6	4	relevant	relevant	ADJ
easat-10526	6	5	,	,	PUNCT
easat-10526	6	6	inspirational	inspirational	ADJ
easat-10526	6	7	,	,	PUNCT
easat-10526	6	8	and	and	CCONJ
easat-10526	6	9	emotional	emotional	ADJ
easat-10526	6	10	experiences	experience	NOUN
easat-10526	6	11	significantly	significantly	ADV
easat-10526	6	12	enhance	enhance	VERB
easat-10526	6	13	immersive	immersive	ADJ
easat-10526	6	14	experience	experience	NOUN
easat-10526	6	15	,	,	PUNCT
easat-10526	6	16	with	with	ADP
easat-10526	6	17	emotional	emotional	ADJ
easat-10526	6	18	experience	experience	NOUN
easat-10526	6	19	exerting	exert	VERB
easat-10526	6	20	the	the	DET
easat-10526	6	21	strongest	strong	ADJ
easat-10526	6	22	effect	effect	NOUN
easat-10526	6	23	.	.	PUNCT
easat-10526	7	1	immersion	immersion	NOUN
easat-10526	7	2	,	,	PUNCT
easat-10526	7	3	in	in	ADP
easat-10526	7	4	turn	turn	NOUN
easat-10526	7	5	,	,	PUNCT
easat-10526	7	6	positively	positively	ADV
easat-10526	7	7	influences	influence	VERB
easat-10526	7	8	purchase	purchase	NOUN
easat-10526	7	9	intentions	intention	NOUN
easat-10526	7	10	,	,	PUNCT
easat-10526	7	11	serving	serve	VERB
easat-10526	7	12	as	as	ADP
easat-10526	7	13	a	a	DET
easat-10526	7	14	crucial	crucial	ADJ
easat-10526	7	15	link	link	NOUN
easat-10526	7	16	between	between	ADP
easat-10526	7	17	experiential	experiential	ADJ
easat-10526	7	18	stimuli	stimulus	NOUN
easat-10526	7	19	and	and	CCONJ
easat-10526	7	20	behavioral	behavioral	ADJ
easat-10526	7	21	response	response	NOUN
easat-10526	7	22	.	.	PUNCT
easat-10526	8	1	while	while	SCONJ
easat-10526	8	2	privacy	privacy	NOUN
easat-10526	8	3	concerns	concern	NOUN
easat-10526	8	4	weaken	weaken	VERB
easat-10526	8	5	and	and	CCONJ
easat-10526	8	6	information	information	NOUN
easat-10526	8	7	quality	quality	NOUN
easat-10526	8	8	strengthens	strengthen	VERB
easat-10526	8	9	the	the	DET
easat-10526	8	10	relationship	relationship	NOUN
easat-10526	8	11	between	between	ADP
easat-10526	8	12	immersion	immersion	NOUN
easat-10526	8	13	and	and	CCONJ
easat-10526	8	14	purchase	purchase	NOUN
easat-10526	8	15	intention	intention	NOUN
easat-10526	8	16	,	,	PUNCT
easat-10526	8	17	their	their	PRON
easat-10526	8	18	moderating	moderate	VERB
easat-10526	8	19	effects	effect	NOUN
easat-10526	8	20	are	be	AUX
easat-10526	8	21	relatively	relatively	ADV
easat-10526	8	22	minor	minor	ADJ
easat-10526	8	23	compared	compare	VERB
easat-10526	8	24	to	to	ADP
easat-10526	8	25	the	the	DET
easat-10526	8	26	direct	direct	ADJ
easat-10526	8	27	impact	impact	NOUN
easat-10526	8	28	of	of	ADP
easat-10526	8	29	immersion	immersion	NOUN
easat-10526	8	30	.	.	PUNCT
easat-10526	9	1	the	the	DET
easat-10526	9	2	study	study	NOUN
easat-10526	9	3	suggests	suggest	VERB
easat-10526	9	4	that	that	SCONJ
easat-10526	9	5	e	e	NOUN
easat-10526	9	6	-	-	NOUN
easat-10526	9	7	commerce	commerce	NOUN
easat-10526	9	8	platforms	platform	NOUN
easat-10526	9	9	should	should	AUX
easat-10526	9	10	optimize	optimize	VERB
easat-10526	9	11	ai	ai	VERB
easat-10526	9	12	-	-	PUNCT
easat-10526	9	13	driven	drive	VERB
easat-10526	9	14	short	short	ADJ
easat-10526	9	15	video	video	NOUN
easat-10526	9	16	content	content	NOUN
easat-10526	9	17	to	to	PART
easat-10526	9	18	emphasize	emphasize	VERB
easat-10526	9	19	relevance	relevance	NOUN
easat-10526	9	20	and	and	CCONJ
easat-10526	9	21	emotional	emotional	ADJ
easat-10526	9	22	resonance	resonance	NOUN
easat-10526	9	23	,	,	PUNCT
easat-10526	9	24	while	while	SCONJ
easat-10526	9	25	providing	provide	VERB
easat-10526	9	26	accurate	accurate	ADJ
easat-10526	9	27	,	,	PUNCT
easat-10526	9	28	transparent	transparent	ADJ
easat-10526	9	29	,	,	PUNCT
easat-10526	9	30	and	and	CCONJ
easat-10526	9	31	appealing	appeal	VERB
easat-10526	9	32	product	product	NOUN
easat-10526	9	33	information	information	NOUN
easat-10526	9	34	to	to	PART
easat-10526	9	35	enhance	enhance	VERB
easat-10526	9	36	conversion	conversion	NOUN
easat-10526	9	37	and	and	CCONJ
easat-10526	9	38	sustain	sustain	VERB
easat-10526	9	39	consumer	consumer	NOUN
easat-10526	9	40	trust	trust	NOUN
easat-10526	9	41	.	.	PUNCT
easat-10526	10	1	by	by	ADP
easat-10526	10	2	integrating	integrate	VERB
easat-10526	10	3	immersive	immersive	NOUN
easat-10526	10	4	experience	experience	NOUN
easat-10526	10	5	as	as	ADP
easat-10526	10	6	a	a	DET
easat-10526	10	7	central	central	ADJ
easat-10526	10	8	mediator	mediator	NOUN
easat-10526	10	9	and	and	CCONJ
easat-10526	10	10	empirically	empirically	ADV
easat-10526	10	11	testing	test	VERB
easat-10526	10	12	the	the	DET
easat-10526	10	13	dual	dual	ADJ
easat-10526	10	14	moderating	moderate	VERB
easat-10526	10	15	roles	role	NOUN
easat-10526	10	16	of	of	ADP
easat-10526	10	17	privacy	privacy	NOUN
easat-10526	10	18	concerns	concern	NOUN
easat-10526	10	19	and	and	CCONJ
easat-10526	10	20	information	information	NOUN
easat-10526	10	21	quality	quality	NOUN
easat-10526	10	22	,	,	PUNCT
easat-10526	10	23	this	this	DET
easat-10526	10	24	research	research	NOUN
easat-10526	10	25	extends	extend	VERB
easat-10526	10	26	the	the	DET
easat-10526	10	27	stimulus	stimulus	NOUN
easat-10526	10	28	–	–	PUNCT
easat-10526	10	29	organism	organism	NOUN
easat-10526	10	30	–	–	PUNCT
easat-10526	10	31	response	response	NOUN
easat-10526	10	32	framework	framework	NOUN
easat-10526	10	33	and	and	CCONJ
easat-10526	10	34	flow	flow	NOUN
easat-10526	10	35	theory	theory	NOUN
easat-10526	10	36	,	,	PUNCT
easat-10526	10	37	offering	offer	VERB
easat-10526	10	38	both	both	PRON
easat-10526	10	39	theoretical	theoretical	ADJ
easat-10526	10	40	advancement	advancement	NOUN
easat-10526	10	41	and	and	CCONJ
easat-10526	10	42	practical	practical	ADJ
easat-10526	10	43	insights	insight	NOUN
easat-10526	10	44	for	for	ADP
easat-10526	10	45	improving	improve	VERB
easat-10526	10	46	the	the	DET
easat-10526	10	47	effectiveness	effectiveness	NOUN
easat-10526	10	48	of	of	ADP
easat-10526	10	49	ai	ai	PROPN
easat-10526	10	50	personalization	personalization	NOUN
easat-10526	10	51	in	in	ADP
easat-10526	10	52	digital	digital	PROPN
easat-10526	10	53	commerce	commerce	PROPN
easat-10526	10	54	.	.	PUNCT
easat-10526	11	1	keywords	keyword	NOUN
easat-10526	11	2	:	:	PUNCT
easat-10526	11	3	ai	ai	VERB
easat-10526	11	4	-	-	PUNCT
easat-10526	11	5	personalized	personalized	ADJ
easat-10526	11	6	,	,	PUNCT
easat-10526	11	7	e	e	NOUN
easat-10526	11	8	-	-	NOUN
easat-10526	11	9	commerce	commerce	NOUN
easat-10526	11	10	,	,	PUNCT
easat-10526	11	11	immersive	immersive	ADJ
easat-10526	11	12	experience	experience	NOUN
easat-10526	11	13	,	,	PUNCT
easat-10526	11	14	short	short	ADJ
easat-10526	11	15	video	video	NOUN
easat-10526	11	16	recommendation	recommendation	NOUN
easat-10526	11	17	.	.	PUNCT
easat-10526	12	1	1	1	X
easat-10526	12	2	.	.	X
easat-10526	12	3	introduction	introduction	NOUN
easat-10526	12	4	the	the	DET
easat-10526	12	5	growth	growth	NOUN
easat-10526	12	6	of	of	ADP
easat-10526	12	7	artificial	artificial	ADJ
easat-10526	12	8	intelligence	intelligence	NOUN
easat-10526	12	9	(	(	PUNCT
easat-10526	12	10	ai	ai	AUX
easat-10526	12	11	)	)	PUNCT
easat-10526	12	12	is	be	AUX
easat-10526	12	13	transforming	transform	VERB
easat-10526	12	14	the	the	DET
easat-10526	12	15	way	way	NOUN
easat-10526	12	16	businesses	business	NOUN
easat-10526	12	17	worldwide	worldwide	ADV
easat-10526	12	18	interact	interact	VERB
easat-10526	12	19	with	with	ADP
easat-10526	12	20	customers	customer	NOUN
easat-10526	12	21	,	,	PUNCT
easat-10526	12	22	especially	especially	ADV
easat-10526	12	23	with	with	ADP
easat-10526	12	24	the	the	DET
easat-10526	12	25	advancement	advancement	NOUN
easat-10526	12	26	of	of	ADP
easat-10526	12	27	personalized	personalized	ADJ
easat-10526	12	28	recommendation	recommendation	NOUN
easat-10526	12	29	systems	system	NOUN
easat-10526	12	30	[	[	X
easat-10526	12	31	1	1	NUM
easat-10526	12	32	]	]	PUNCT
easat-10526	12	33	.	.	PUNCT
easat-10526	13	1	for	for	ADP
easat-10526	13	2	example	example	NOUN
easat-10526	13	3	,	,	PUNCT
easat-10526	13	4	thanks	thank	NOUN
easat-10526	13	5	to	to	ADP
easat-10526	13	6	the	the	DET
easat-10526	13	7	ability	ability	NOUN
easat-10526	13	8	to	to	PART
easat-10526	13	9	analyze	analyze	VERB
easat-10526	13	10	human	human	ADJ
easat-10526	13	11	speech	speech	NOUN
easat-10526	13	12	and	and	CCONJ
easat-10526	13	13	gestures	gesture	NOUN
easat-10526	13	14	from	from	ADP
easat-10526	13	15	available	available	ADJ
easat-10526	13	16	data	datum	NOUN
easat-10526	13	17	,	,	PUNCT
easat-10526	13	18	ai	ai	AUX
easat-10526	13	19	can	can	AUX
easat-10526	13	20	easily	easily	ADV
easat-10526	13	21	support	support	VERB
easat-10526	13	22	sales	sale	NOUN
easat-10526	13	23	staff	staff	NOUN
easat-10526	13	24	in	in	ADP
easat-10526	13	25	solving	solve	VERB
easat-10526	13	26	customer	customer	NOUN
easat-10526	13	27	problems	problem	NOUN
easat-10526	13	28	[	[	X
easat-10526	13	29	2	2	NUM
easat-10526	13	30	]	]	PUNCT
easat-10526	13	31	,	,	PUNCT
easat-10526	13	32	and	and	CCONJ
easat-10526	13	33	in	in	ADP
easat-10526	13	34	some	some	DET
easat-10526	13	35	simpler	simple	ADJ
easat-10526	13	36	cases	case	NOUN
easat-10526	13	37	,	,	PUNCT
easat-10526	13	38	ai	ai	AUX
easat-10526	13	39	can	can	AUX
easat-10526	13	40	even	even	ADV
easat-10526	13	41	replace	replace	VERB
easat-10526	13	42	customer	customer	NOUN
easat-10526	13	43	service	service	NOUN
easat-10526	13	44	staff	staff	NOUN
easat-10526	13	45	with	with	ADP
easat-10526	13	46	conversational	conversational	ADJ
easat-10526	13	47	agents	agent	NOUN
easat-10526	13	48	(	(	PUNCT
easat-10526	13	49	ca	ca	NOUN
easat-10526	13	50	)	)	PUNCT
easat-10526	14	1	[	[	X
easat-10526	14	2	3	3	NUM
easat-10526	14	3	]	]	PUNCT
easat-10526	14	4	.	.	PUNCT
easat-10526	15	1	the	the	DET
easat-10526	15	2	significant	significant	ADJ
easat-10526	15	3	changes	change	NOUN
easat-10526	15	4	brought	bring	VERB
easat-10526	15	5	by	by	ADP
easat-10526	15	6	ai	ai	NOUN
easat-10526	15	7	in	in	ADP
easat-10526	15	8	the	the	DET
easat-10526	15	9	way	way	NOUN
easat-10526	15	10	businesses	business	NOUN
easat-10526	15	11	interact	interact	VERB
easat-10526	15	12	with	with	ADP
easat-10526	15	13	customers	customer	NOUN
easat-10526	15	14	are	be	AUX
easat-10526	15	15	not	not	PART
easat-10526	15	16	only	only	ADV
easat-10526	15	17	improving	improve	VERB
easat-10526	15	18	the	the	DET
easat-10526	15	19	customer	customer	NOUN
easat-10526	15	20	experience	experience	NOUN
easat-10526	15	21	but	but	CCONJ
easat-10526	15	22	also	also	ADV
easat-10526	15	23	enhancing	enhance	VERB
easat-10526	15	24	the	the	DET
easat-10526	15	25	ability	ability	NOUN
easat-10526	15	26	to	to	PART
easat-10526	15	27	recommend	recommend	VERB
easat-10526	15	28	personalized	personalized	ADJ
easat-10526	15	29	products	product	NOUN
easat-10526	15	30	to	to	ADP
easat-10526	15	31	each	each	DET
easat-10526	15	32	customer	customer	NOUN
easat-10526	15	33	[	[	X
easat-10526	15	34	4	4	NUM
easat-10526	15	35	]	]	PUNCT
easat-10526	15	36	.	.	PUNCT
easat-10526	16	1	therefore	therefore	ADV
easat-10526	16	2	,	,	PUNCT
easat-10526	16	3	it	it	PRON
easat-10526	16	4	can	can	AUX
easat-10526	16	5	be	be	AUX
easat-10526	16	6	seen	see	VERB
easat-10526	16	7	that	that	SCONJ
easat-10526	16	8	ai	ai	VERB
easat-10526	16	9	in	in	ADP
easat-10526	16	10	the	the	DET
easat-10526	16	11	digital	digital	ADJ
easat-10526	16	12	age	age	NOUN
easat-10526	16	13	is	be	AUX
easat-10526	16	14	gradually	gradually	ADV
easat-10526	16	15	becoming	become	VERB
easat-10526	16	16	a	a	DET
easat-10526	16	17	powerful	powerful	ADJ
easat-10526	16	18	tool	tool	NOUN
easat-10526	16	19	to	to	PART
easat-10526	16	20	help	help	VERB
easat-10526	16	21	businesses	business	NOUN
easat-10526	16	22	not	not	PART
easat-10526	16	23	only	only	ADV
easat-10526	16	24	interact	interact	VERB
easat-10526	16	25	with	with	ADP
easat-10526	16	26	consumers	consumer	NOUN
easat-10526	16	27	more	more	ADV
easat-10526	16	28	easily	easily	ADV
easat-10526	16	29	but	but	CCONJ
easat-10526	16	30	also	also	ADV
easat-10526	16	31	maintain	maintain	VERB
easat-10526	16	32	customer	customer	NOUN
easat-10526	16	33	loyalty	loyalty	NOUN
easat-10526	16	34	more	more	ADV
easat-10526	16	35	sustainably	sustainably	ADV
easat-10526	17	1	[	[	X
easat-10526	17	2	5	5	X
easat-10526	17	3	]	]	PUNCT
easat-10526	17	4	a	a	DET
easat-10526	17	5	clear	clear	ADJ
easat-10526	17	6	example	example	NOUN
easat-10526	17	7	of	of	ADP
easat-10526	17	8	the	the	DET
easat-10526	17	9	widespread	widespread	ADJ
easat-10526	17	10	application	application	NOUN
easat-10526	17	11	of	of	ADP
easat-10526	17	12	ai	ai	PROPN
easat-10526	17	13	personalization	personalization	NOUN
easat-10526	17	14	is	be	AUX
easat-10526	17	15	the	the	DET
easat-10526	17	16	popularity	popularity	NOUN
easat-10526	17	17	of	of	ADP
easat-10526	17	18	personalized	personalized	ADJ
easat-10526	17	19	recommendation	recommendation	NOUN
easat-10526	17	20	systems	system	NOUN
easat-10526	17	21	on	on	ADP
easat-10526	17	22	e	e	NOUN
easat-10526	17	23	-	-	NOUN
easat-10526	17	24	commerce	commerce	NOUN
easat-10526	17	25	platforms	platform	NOUN
easat-10526	17	26	such	such	ADJ
easat-10526	17	27	as	as	ADP
easat-10526	17	28	amazon	amazon	NOUN
easat-10526	17	29	,	,	PUNCT
easat-10526	17	30	ebay	ebay	NOUN
easat-10526	17	31	,	,	PUNCT
easat-10526	17	32	and	and	CCONJ
easat-10526	17	33	shopee	shopee	NOUN
easat-10526	17	34	.	.	PUNCT
easat-10526	18	1	these	these	DET
easat-10526	18	2	systems	system	NOUN
easat-10526	18	3	serve	serve	VERB
easat-10526	18	4	as	as	ADP
easat-10526	18	5	strategic	strategic	ADJ
easat-10526	18	6	sales	sale	NOUN
easat-10526	18	7	tools	tool	NOUN
easat-10526	18	8	,	,	PUNCT
easat-10526	18	9	encouraging	encourage	VERB
easat-10526	18	10	exploration	exploration	NOUN
easat-10526	18	11	and	and	CCONJ
easat-10526	18	12	shopping	shopping	NOUN
easat-10526	18	13	behaviors	behavior	NOUN
easat-10526	18	14	[	[	X
easat-10526	18	15	6	6	NUM
easat-10526	18	16	-	-	SYM
easat-10526	18	17	8	8	NUM
easat-10526	18	18	]	]	PUNCT
easat-10526	18	19	.	.	PUNCT
easat-10526	19	1	this	this	DET
easat-10526	19	2	system	system	NOUN
easat-10526	19	3	optimizes	optimize	VERB
easat-10526	19	4	the	the	DET
easat-10526	19	5	user	user	NOUN
easat-10526	19	6	experience	experience	NOUN
easat-10526	19	7	,	,	PUNCT
easat-10526	19	8	helping	help	VERB
easat-10526	19	9	to	to	PART
easat-10526	19	10	identify	identify	VERB
easat-10526	19	11	suitable	suitable	ADJ
easat-10526	19	12	products	product	NOUN
easat-10526	19	13	and	and	CCONJ
easat-10526	19	14	even	even	ADV
easat-10526	19	15	stimulating	stimulate	VERB
easat-10526	19	16	impulse	impulse	ADJ
easat-10526	19	17	buying	buying	NOUN
easat-10526	19	18	[	[	X
easat-10526	19	19	9	9	NUM
easat-10526	19	20	,	,	PUNCT
easat-10526	19	21	10	10	NUM
easat-10526	19	22	]	]	PUNCT
easat-10526	19	23	,	,	PUNCT
easat-10526	19	24	while	while	SCONJ
easat-10526	19	25	also	also	ADV
easat-10526	19	26	acting	act	VERB
easat-10526	19	27	as	as	ADP
easat-10526	19	28	a	a	DET
easat-10526	19	29	"	"	PUNCT
easat-10526	19	30	friend	friend	NOUN
easat-10526	19	31	"	"	PUNCT
easat-10526	19	32	that	that	PRON
easat-10526	19	33	understands	understand	VERB
easat-10526	19	34	needs	need	NOUN
easat-10526	19	35	and	and	CCONJ
easat-10526	19	36	preferences	preference	NOUN
easat-10526	19	37	[	[	X
easat-10526	19	38	11	11	NUM
easat-10526	19	39	]	]	PUNCT
easat-10526	19	40	.	.	PUNCT
easat-10526	20	1	beyond	beyond	ADP
easat-10526	20	2	just	just	ADV
easat-10526	20	3	product	product	NOUN
easat-10526	20	4	recommendations	recommendation	NOUN
easat-10526	20	5	,	,	PUNCT
easat-10526	20	6	ai	ai	AUX
easat-10526	20	7	personalization	personalization	NOUN
easat-10526	20	8	also	also	ADV
easat-10526	20	9	demonstrates	demonstrate	VERB
easat-10526	20	10	outstanding	outstanding	ADJ
easat-10526	20	11	effectiveness	effectiveness	NOUN
easat-10526	20	12	when	when	SCONJ
easat-10526	20	13	applied	apply	VERB
easat-10526	20	14	to	to	ADP
easat-10526	20	15	short	short	ADJ
easat-10526	20	16	videos	video	NOUN
easat-10526	20	17	,	,	PUNCT
easat-10526	20	18	optimizing	optimize	VERB
easat-10526	20	19	the	the	DET
easat-10526	20	20	ability	ability	NOUN
easat-10526	20	21	to	to	PART
easat-10526	20	22	convey	convey	VERB
easat-10526	20	23	dynamic	dynamic	ADJ
easat-10526	20	24	content	content	NOUN
easat-10526	20	25	and	and	CCONJ
easat-10526	20	26	helping	help	VERB
easat-10526	20	27	consumers	consumer	NOUN
easat-10526	20	28	quickly	quickly	ADV
easat-10526	20	29	visualize	visualize	VERB
easat-10526	20	30	product	product	NOUN
easat-10526	20	31	https://orcid.org/0009-0007-6444-6641	https://orcid.org/0009-0007-6444-6641	PROPN
easat-10526	20	32	722	722	NUM
easat-10526	20	33	edelweiss	edelweiss	PROPN
easat-10526	20	34	applied	apply	VERB
easat-10526	20	35	science	science	NOUN
easat-10526	20	36	and	and	CCONJ
easat-10526	20	37	technology	technology	NOUN
easat-10526	20	38	issn	issn	PROPN
easat-10526	20	39	:	:	PUNCT
easat-10526	20	40	2576	2576	NUM
easat-10526	20	41	-	-	SYM
easat-10526	20	42	8484	8484	NUM
easat-10526	20	43	vol	vol	NOUN
easat-10526	20	44	.	.	PROPN
easat-10526	21	1	9	9	NUM
easat-10526	21	2	,	,	PUNCT
easat-10526	21	3	no	no	INTJ
easat-10526	21	4	.	.	NOUN
easat-10526	21	5	10	10	NUM
easat-10526	21	6	:	:	PUNCT
easat-10526	21	7	721	721	NUM
easat-10526	21	8	-	-	NUM
easat-10526	21	9	745	745	NUM
easat-10526	21	10	,	,	PUNCT
easat-10526	21	11	2025	2025	NUM
easat-10526	21	12	doi	doi	NOUN
easat-10526	21	13	:	:	PUNCT
easat-10526	21	14	10.55214/2576	10.55214/2576	NUM
easat-10526	21	15	-	-	SYM
easat-10526	21	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	22	1	©	©	ADP
easat-10526	22	2	2025	2025	NUM
easat-10526	22	3	by	by	ADP
easat-10526	22	4	the	the	DET
easat-10526	22	5	authors	author	NOUN
easat-10526	22	6	;	;	PUNCT
easat-10526	22	7	licensee	licensee	PROPN
easat-10526	22	8	learning	learn	VERB
easat-10526	22	9	gate	gate	PROPN
easat-10526	22	10	features	feature	NOUN
easat-10526	22	11	and	and	CCONJ
easat-10526	22	12	functions	function	NOUN
easat-10526	22	13	,	,	PUNCT
easat-10526	22	14	thereby	thereby	ADV
easat-10526	22	15	enhancing	enhance	VERB
easat-10526	22	16	awareness	awareness	NOUN
easat-10526	22	17	and	and	CCONJ
easat-10526	22	18	interest	interest	NOUN
easat-10526	23	1	[	[	X
easat-10526	23	2	12	12	NUM
easat-10526	23	3	,	,	PUNCT
easat-10526	23	4	13	13	NUM
easat-10526	23	5	]	]	PUNCT
easat-10526	23	6	.	.	PUNCT
easat-10526	24	1	ai	ai	VERB
easat-10526	24	2	-	-	PUNCT
easat-10526	24	3	personalized	personalized	ADJ
easat-10526	24	4	suggested	suggest	VERB
easat-10526	24	5	video	video	NOUN
easat-10526	24	6	content	content	NOUN
easat-10526	24	7	can	can	AUX
easat-10526	24	8	significantly	significantly	ADV
easat-10526	24	9	shorten	shorten	VERB
easat-10526	24	10	the	the	DET
easat-10526	24	11	customer	customer	NOUN
easat-10526	24	12	journey	journey	NOUN
easat-10526	24	13	,	,	PUNCT
easat-10526	24	14	from	from	ADP
easat-10526	24	15	awareness	awareness	NOUN
easat-10526	24	16	to	to	ADP
easat-10526	24	17	action	action	NOUN
easat-10526	24	18	[	[	X
easat-10526	24	19	14	14	NUM
easat-10526	24	20	]	]	PUNCT
easat-10526	24	21	,	,	PUNCT
easat-10526	24	22	opening	open	VERB
easat-10526	24	23	a	a	DET
easat-10526	24	24	practical	practical	ADJ
easat-10526	24	25	e	e	NOUN
easat-10526	24	26	-	-	NOUN
easat-10526	24	27	commerce	commerce	NOUN
easat-10526	24	28	pathway	pathway	NOUN
easat-10526	24	29	by	by	ADP
easat-10526	24	30	meeting	meet	VERB
easat-10526	24	31	individual	individual	ADJ
easat-10526	24	32	needs	need	NOUN
easat-10526	24	33	while	while	SCONJ
easat-10526	24	34	promoting	promote	VERB
easat-10526	24	35	quicker	quick	ADV
easat-10526	24	36	and	and	CCONJ
easat-10526	24	37	more	more	ADV
easat-10526	24	38	accurate	accurate	ADJ
easat-10526	24	39	purchase	purchase	NOUN
easat-10526	24	40	decisions	decision	NOUN
easat-10526	24	41	[	[	X
easat-10526	24	42	15	15	NUM
easat-10526	24	43	]	]	PUNCT
easat-10526	24	44	.	.	PUNCT
easat-10526	25	1	during	during	ADP
easat-10526	25	2	the	the	DET
easat-10526	25	3	process	process	NOUN
easat-10526	25	4	of	of	ADP
easat-10526	25	5	consuming	consume	VERB
easat-10526	25	6	content	content	NOUN
easat-10526	25	7	from	from	ADP
easat-10526	25	8	short	short	ADJ
easat-10526	25	9	videos	video	NOUN
easat-10526	25	10	suggested	suggest	VERB
easat-10526	25	11	by	by	ADP
easat-10526	25	12	an	an	DET
easat-10526	25	13	ai	ai	ADJ
easat-10526	25	14	-	-	PUNCT
easat-10526	25	15	personalized	personalized	ADJ
easat-10526	25	16	system	system	NOUN
easat-10526	25	17	,	,	PUNCT
easat-10526	25	18	consumers	consumer	NOUN
easat-10526	25	19	can	can	AUX
easat-10526	25	20	experience	experience	VERB
easat-10526	25	21	positive	positive	ADJ
easat-10526	25	22	emotions	emotion	NOUN
easat-10526	25	23	and	and	CCONJ
easat-10526	25	24	excitement	excitement	NOUN
easat-10526	25	25	due	due	ADP
easat-10526	25	26	to	to	ADP
easat-10526	25	27	the	the	DET
easat-10526	25	28	dynamic	dynamic	ADJ
easat-10526	25	29	rhythm	rhythm	NOUN
easat-10526	25	30	,	,	PUNCT
easat-10526	25	31	lively	lively	ADJ
easat-10526	25	32	sounds	sound	NOUN
easat-10526	25	33	,	,	PUNCT
easat-10526	25	34	and	and	CCONJ
easat-10526	25	35	storytelling	storytelle	VERB
easat-10526	25	36	elements	element	NOUN
easat-10526	25	37	that	that	PRON
easat-10526	25	38	stimulate	stimulate	VERB
easat-10526	25	39	immediate	immediate	ADJ
easat-10526	25	40	emotional	emotional	ADJ
easat-10526	25	41	experiences	experience	NOUN
easat-10526	25	42	and	and	CCONJ
easat-10526	25	43	enhance	enhance	VERB
easat-10526	25	44	engagement	engagement	NOUN
easat-10526	26	1	[	[	X
easat-10526	26	2	16	16	NUM
easat-10526	26	3	,	,	PUNCT
easat-10526	26	4	17	17	NUM
easat-10526	26	5	]	]	PUNCT
easat-10526	26	6	.	.	PUNCT
easat-10526	27	1	the	the	DET
easat-10526	27	2	appeal	appeal	NOUN
easat-10526	27	3	of	of	ADP
easat-10526	27	4	short	short	ADJ
easat-10526	27	5	videos	video	NOUN
easat-10526	27	6	lies	lie	VERB
easat-10526	27	7	not	not	PART
easat-10526	27	8	only	only	ADV
easat-10526	27	9	in	in	ADP
easat-10526	27	10	their	their	PRON
easat-10526	27	11	entertainment	entertainment	NOUN
easat-10526	27	12	value	value	NOUN
easat-10526	27	13	but	but	CCONJ
easat-10526	27	14	also	also	ADV
easat-10526	27	15	in	in	ADP
easat-10526	27	16	their	their	PRON
easat-10526	27	17	ability	ability	NOUN
easat-10526	27	18	to	to	PART
easat-10526	27	19	personalize	personalize	VERB
easat-10526	27	20	content	content	NOUN
easat-10526	27	21	based	base	VERB
easat-10526	27	22	on	on	ADP
easat-10526	27	23	behavioral	behavioral	ADJ
easat-10526	27	24	data	datum	NOUN
easat-10526	27	25	,	,	PUNCT
easat-10526	27	26	thereby	thereby	ADV
easat-10526	27	27	suggesting	suggest	VERB
easat-10526	27	28	relevant	relevant	ADJ
easat-10526	27	29	experiences	experience	NOUN
easat-10526	27	30	and	and	CCONJ
easat-10526	27	31	boosting	boost	VERB
easat-10526	27	32	interest	interest	NOUN
easat-10526	27	33	and	and	CCONJ
easat-10526	27	34	purchase	purchase	NOUN
easat-10526	27	35	intentions	intention	NOUN
easat-10526	27	36	[	[	X
easat-10526	27	37	18	18	NUM
easat-10526	27	38	,	,	PUNCT
easat-10526	27	39	19	19	NUM
easat-10526	27	40	]	]	PUNCT
easat-10526	27	41	.	.	PUNCT
easat-10526	28	1	additionally	additionally	ADV
easat-10526	28	2	,	,	PUNCT
easat-10526	28	3	inspirational	inspirational	ADJ
easat-10526	28	4	content	content	NOUN
easat-10526	28	5	featuring	feature	VERB
easat-10526	28	6	creative	creative	ADJ
easat-10526	28	7	themes	theme	NOUN
easat-10526	28	8	,	,	PUNCT
easat-10526	28	9	captivating	captivate	VERB
easat-10526	28	10	styles	style	NOUN
easat-10526	28	11	,	,	PUNCT
easat-10526	28	12	and	and	CCONJ
easat-10526	28	13	visuals	visual	NOUN
easat-10526	28	14	can	can	AUX
easat-10526	28	15	evoke	evoke	VERB
easat-10526	28	16	new	new	ADJ
easat-10526	28	17	consumer	consumer	NOUN
easat-10526	28	18	needs	need	NOUN
easat-10526	28	19	and	and	CCONJ
easat-10526	28	20	motivations	motivation	NOUN
easat-10526	28	21	[	[	X
easat-10526	28	22	16	16	NUM
easat-10526	28	23	,	,	PUNCT
easat-10526	28	24	20	20	NUM
easat-10526	28	25	]	]	PUNCT
easat-10526	28	26	.	.	PUNCT
easat-10526	29	1	when	when	SCONJ
easat-10526	29	2	users	user	NOUN
easat-10526	29	3	encounter	encounter	VERB
easat-10526	29	4	a	a	DET
easat-10526	29	5	personalized	personalized	ADJ
easat-10526	29	6	and	and	CCONJ
easat-10526	29	7	engaging	engage	VERB
easat-10526	29	8	video	video	NOUN
easat-10526	29	9	,	,	PUNCT
easat-10526	29	10	they	they	PRON
easat-10526	29	11	can	can	AUX
easat-10526	29	12	easily	easily	ADV
easat-10526	29	13	enter	enter	VERB
easat-10526	29	14	a	a	DET
easat-10526	29	15	state	state	NOUN
easat-10526	29	16	of	of	ADP
easat-10526	29	17	immersion	immersion	NOUN
easat-10526	29	18	,	,	PUNCT
easat-10526	29	19	nurturing	nurture	VERB
easat-10526	29	20	their	their	PRON
easat-10526	29	21	interest	interest	NOUN
easat-10526	29	22	and	and	CCONJ
easat-10526	29	23	enhancing	enhance	VERB
easat-10526	29	24	their	their	PRON
easat-10526	29	25	readiness	readiness	NOUN
easat-10526	29	26	to	to	PART
easat-10526	29	27	receive	receive	VERB
easat-10526	29	28	product	product	NOUN
easat-10526	29	29	information	information	NOUN
easat-10526	29	30	and	and	CCONJ
easat-10526	29	31	creating	create	VERB
easat-10526	29	32	a	a	DET
easat-10526	29	33	sense	sense	NOUN
easat-10526	29	34	of	of	ADP
easat-10526	29	35	real	real	ADJ
easat-10526	29	36	-	-	PUNCT
easat-10526	29	37	life	life	NOUN
easat-10526	29	38	experience	experience	NOUN
easat-10526	29	39	[	[	X
easat-10526	29	40	21	21	NUM
easat-10526	29	41	,	,	PUNCT
easat-10526	29	42	22	22	NUM
easat-10526	29	43	]	]	PUNCT
easat-10526	29	44	.	.	PUNCT
easat-10526	30	1	furthermore	furthermore	ADV
easat-10526	30	2	,	,	PUNCT
easat-10526	30	3	short	short	ADJ
easat-10526	30	4	videos	video	NOUN
easat-10526	30	5	incorporating	incorporate	VERB
easat-10526	30	6	accurate	accurate	ADJ
easat-10526	30	7	and	and	CCONJ
easat-10526	30	8	reliable	reliable	ADJ
easat-10526	30	9	product	product	NOUN
easat-10526	30	10	information	information	NOUN
easat-10526	30	11	help	help	VERB
easat-10526	30	12	consumers	consumer	NOUN
easat-10526	30	13	solidify	solidify	VERB
easat-10526	30	14	their	their	PRON
easat-10526	30	15	purchase	purchase	NOUN
easat-10526	30	16	decisions	decision	NOUN
easat-10526	30	17	without	without	ADP
easat-10526	30	18	seeking	seek	VERB
easat-10526	30	19	additional	additional	ADJ
easat-10526	30	20	sources	source	NOUN
easat-10526	30	21	[	[	X
easat-10526	30	22	23	23	NUM
easat-10526	30	23	,	,	PUNCT
easat-10526	30	24	24	24	NUM
easat-10526	30	25	]	]	PUNCT
easat-10526	30	26	.	.	PUNCT
easat-10526	31	1	however	however	ADV
easat-10526	31	2	,	,	PUNCT
easat-10526	31	3	a	a	DET
easat-10526	31	4	high	high	ADJ
easat-10526	31	5	level	level	NOUN
easat-10526	31	6	of	of	ADP
easat-10526	31	7	personalization	personalization	NOUN
easat-10526	31	8	also	also	ADV
easat-10526	31	9	raises	raise	VERB
easat-10526	31	10	privacy	privacy	NOUN
easat-10526	31	11	concerns	concern	NOUN
easat-10526	31	12	,	,	PUNCT
easat-10526	31	13	especially	especially	ADV
easat-10526	31	14	when	when	SCONJ
easat-10526	31	15	there	there	PRON
easat-10526	31	16	is	be	VERB
easat-10526	31	17	a	a	DET
easat-10526	31	18	lack	lack	NOUN
easat-10526	31	19	of	of	ADP
easat-10526	31	20	transparency	transparency	NOUN
easat-10526	31	21	regarding	regard	VERB
easat-10526	31	22	how	how	SCONJ
easat-10526	31	23	personal	personal	ADJ
easat-10526	31	24	data	data	NOUN
easat-10526	31	25	is	be	AUX
easat-10526	31	26	collected	collect	VERB
easat-10526	31	27	and	and	CCONJ
easat-10526	31	28	processed	process	VERB
easat-10526	31	29	[	[	PUNCT
easat-10526	31	30	25	25	NUM
easat-10526	31	31	,	,	PUNCT
easat-10526	31	32	26	26	NUM
easat-10526	31	33	]	]	PUNCT
easat-10526	31	34	.	.	PUNCT
easat-10526	32	1	thus	thus	ADV
easat-10526	32	2	,	,	PUNCT
easat-10526	32	3	it	it	PRON
easat-10526	32	4	can	can	AUX
easat-10526	32	5	be	be	AUX
easat-10526	32	6	seen	see	VERB
easat-10526	32	7	that	that	SCONJ
easat-10526	32	8	these	these	DET
easat-10526	32	9	factors	factor	NOUN
easat-10526	32	10	simultaneously	simultaneously	ADV
easat-10526	32	11	influence	influence	VERB
easat-10526	32	12	online	online	ADJ
easat-10526	32	13	purchasing	purchasing	NOUN
easat-10526	32	14	behavior	behavior	NOUN
easat-10526	32	15	and	and	CCONJ
easat-10526	32	16	intention	intention	NOUN
easat-10526	32	17	,	,	PUNCT
easat-10526	32	18	contributing	contribute	VERB
easat-10526	32	19	to	to	ADP
easat-10526	32	20	the	the	DET
easat-10526	32	21	natural	natural	ADJ
easat-10526	32	22	and	and	CCONJ
easat-10526	32	23	effective	effective	ADJ
easat-10526	32	24	transformation	transformation	NOUN
easat-10526	32	25	of	of	ADP
easat-10526	32	26	interest	interest	NOUN
easat-10526	32	27	into	into	ADP
easat-10526	32	28	consumer	consumer	NOUN
easat-10526	32	29	action	action	NOUN
easat-10526	32	30	within	within	ADP
easat-10526	32	31	the	the	DET
easat-10526	32	32	e	e	PROPN
easat-10526	32	33	-	-	PROPN
easat-10526	32	34	commerce	commerce	NOUN
easat-10526	32	35	environment	environment	NOUN
easat-10526	32	36	[	[	X
easat-10526	32	37	27	27	NUM
easat-10526	32	38	,	,	PUNCT
easat-10526	32	39	28	28	NUM
easat-10526	32	40	]	]	PUNCT
easat-10526	32	41	.	.	PUNCT
easat-10526	33	1	the	the	DET
easat-10526	33	2	topic	topic	NOUN
easat-10526	33	3	of	of	ADP
easat-10526	33	4	ai	ai	PROPN
easat-10526	33	5	personalization	personalization	NOUN
easat-10526	33	6	in	in	ADP
easat-10526	33	7	e	e	NOUN
easat-10526	33	8	-	-	NOUN
easat-10526	33	9	commerce	commerce	NOUN
easat-10526	33	10	has	have	AUX
easat-10526	33	11	garnered	garner	VERB
easat-10526	33	12	significant	significant	ADJ
easat-10526	33	13	attention	attention	NOUN
easat-10526	33	14	within	within	ADP
easat-10526	33	15	the	the	DET
easat-10526	33	16	research	research	NOUN
easat-10526	33	17	community	community	NOUN
easat-10526	33	18	in	in	ADP
easat-10526	33	19	recent	recent	ADJ
easat-10526	33	20	years	year	NOUN
easat-10526	34	1	[	[	X
easat-10526	34	2	7	7	NUM
easat-10526	34	3	]	]	PUNCT
easat-10526	34	4	.	.	PUNCT
easat-10526	35	1	numerous	numerous	ADJ
easat-10526	35	2	studies	study	NOUN
easat-10526	35	3	have	have	AUX
easat-10526	35	4	approached	approach	VERB
easat-10526	35	5	this	this	DET
easat-10526	35	6	topic	topic	NOUN
easat-10526	35	7	from	from	ADP
easat-10526	35	8	various	various	ADJ
easat-10526	35	9	perspectives	perspective	NOUN
easat-10526	35	10	,	,	PUNCT
easat-10526	35	11	such	such	ADJ
easat-10526	35	12	as	as	ADP
easat-10526	35	13	examining	examine	VERB
easat-10526	35	14	the	the	DET
easat-10526	35	15	effectiveness	effectiveness	NOUN
easat-10526	35	16	of	of	ADP
easat-10526	35	17	product	product	NOUN
easat-10526	35	18	recommendation	recommendation	NOUN
easat-10526	35	19	systems	system	NOUN
easat-10526	35	20	in	in	ADP
easat-10526	35	21	enhancing	enhance	VERB
easat-10526	35	22	engagement	engagement	NOUN
easat-10526	35	23	and	and	CCONJ
easat-10526	35	24	retaining	retain	VERB
easat-10526	35	25	consumers	consumer	NOUN
easat-10526	35	26	[	[	X
easat-10526	35	27	9	9	NUM
easat-10526	35	28	]	]	PUNCT
easat-10526	35	29	,	,	PUNCT
easat-10526	35	30	as	as	ADV
easat-10526	35	31	well	well	ADV
easat-10526	35	32	as	as	ADP
easat-10526	35	33	the	the	DET
easat-10526	35	34	impact	impact	NOUN
easat-10526	35	35	of	of	ADP
easat-10526	35	36	ai	ai	VERB
easat-10526	35	37	on	on	ADP
easat-10526	35	38	satisfaction	satisfaction	NOUN
easat-10526	35	39	,	,	PUNCT
easat-10526	35	40	loyalty	loyalty	NOUN
easat-10526	35	41	,	,	PUNCT
easat-10526	35	42	and	and	CCONJ
easat-10526	35	43	user	user	NOUN
easat-10526	35	44	experience	experience	NOUN
easat-10526	35	45	on	on	ADP
easat-10526	35	46	digital	digital	ADJ
easat-10526	35	47	platforms	platform	NOUN
easat-10526	35	48	[	[	X
easat-10526	35	49	29	29	NUM
easat-10526	35	50	]	]	PUNCT
easat-10526	35	51	.	.	PUNCT
easat-10526	36	1	these	these	DET
easat-10526	36	2	scholarly	scholarly	ADJ
easat-10526	36	3	efforts	effort	NOUN
easat-10526	36	4	indicate	indicate	VERB
easat-10526	36	5	that	that	SCONJ
easat-10526	36	6	ai	ai	VERB
easat-10526	36	7	personalization	personalization	NOUN
easat-10526	36	8	is	be	AUX
easat-10526	36	9	a	a	DET
easat-10526	36	10	technological	technological	ADJ
easat-10526	36	11	trend	trend	NOUN
easat-10526	36	12	and	and	CCONJ
easat-10526	36	13	a	a	DET
easat-10526	36	14	strategic	strategic	ADJ
easat-10526	36	15	solution	solution	NOUN
easat-10526	36	16	for	for	ADP
easat-10526	36	17	improving	improve	VERB
easat-10526	36	18	customer	customer	NOUN
easat-10526	36	19	experience	experience	NOUN
easat-10526	36	20	and	and	CCONJ
easat-10526	36	21	driving	drive	VERB
easat-10526	36	22	consumer	consumer	NOUN
easat-10526	36	23	behavior	behavior	NOUN
easat-10526	36	24	in	in	ADP
easat-10526	36	25	the	the	DET
easat-10526	36	26	e	e	PROPN
easat-10526	36	27	-	-	PROPN
easat-10526	36	28	commerce	commerce	NOUN
easat-10526	36	29	environment	environment	NOUN
easat-10526	36	30	[	[	X
easat-10526	36	31	30	30	NUM
easat-10526	36	32	,	,	PUNCT
easat-10526	36	33	31	31	NUM
easat-10526	36	34	]	]	PUNCT
easat-10526	36	35	.	.	PUNCT
easat-10526	37	1	to	to	PART
easat-10526	37	2	address	address	VERB
easat-10526	37	3	the	the	DET
easat-10526	37	4	existing	exist	VERB
easat-10526	37	5	research	research	NOUN
easat-10526	37	6	gaps	gap	NOUN
easat-10526	37	7	and	and	CCONJ
easat-10526	37	8	limited	limited	ADJ
easat-10526	37	9	empirical	empirical	ADJ
easat-10526	37	10	evidence	evidence	NOUN
easat-10526	37	11	within	within	ADP
easat-10526	37	12	the	the	DET
easat-10526	37	13	context	context	NOUN
easat-10526	37	14	of	of	ADP
easat-10526	37	15	cultural	cultural	ADJ
easat-10526	37	16	and	and	CCONJ
easat-10526	37	17	technological	technological	ADJ
easat-10526	37	18	characteristics	characteristic	NOUN
easat-10526	37	19	in	in	ADP
easat-10526	37	20	emerging	emerge	VERB
easat-10526	37	21	markets	market	NOUN
easat-10526	37	22	,	,	PUNCT
easat-10526	37	23	this	this	DET
easat-10526	37	24	study	study	NOUN
easat-10526	37	25	also	also	ADV
easat-10526	37	26	aims	aim	VERB
easat-10526	37	27	to	to	PART
easat-10526	37	28	clarify	clarify	VERB
easat-10526	37	29	the	the	DET
easat-10526	37	30	mediating	mediate	VERB
easat-10526	37	31	role	role	NOUN
easat-10526	37	32	of	of	ADP
easat-10526	37	33	immersive	immersive	ADJ
easat-10526	37	34	experience	experience	NOUN
easat-10526	37	35	in	in	ADP
easat-10526	37	36	the	the	DET
easat-10526	37	37	relationship	relationship	NOUN
easat-10526	37	38	between	between	ADP
easat-10526	37	39	ai	ai	ADV
easat-10526	37	40	-	-	PUNCT
easat-10526	37	41	personalized	personalized	ADJ
easat-10526	37	42	short	short	ADJ
easat-10526	37	43	video	video	NOUN
easat-10526	37	44	content	content	NOUN
easat-10526	37	45	and	and	CCONJ
easat-10526	37	46	consumer	consumer	NOUN
easat-10526	37	47	behavior	behavior	NOUN
easat-10526	37	48	.	.	PUNCT
easat-10526	38	1	at	at	ADP
easat-10526	38	2	the	the	DET
easat-10526	38	3	same	same	ADJ
easat-10526	38	4	time	time	NOUN
easat-10526	38	5	,	,	PUNCT
easat-10526	38	6	it	it	PRON
easat-10526	38	7	expands	expand	VERB
easat-10526	38	8	the	the	DET
easat-10526	38	9	research	research	NOUN
easat-10526	38	10	scope	scope	NOUN
easat-10526	38	11	to	to	ADP
easat-10526	38	12	short	short	ADJ
easat-10526	38	13	video	video	NOUN
easat-10526	38	14	platforms	platform	NOUN
easat-10526	38	15	beyond	beyond	ADP
easat-10526	38	16	traditional	traditional	ADJ
easat-10526	38	17	ecommerce	ecommerce	NOUN
easat-10526	38	18	,	,	PUNCT
easat-10526	38	19	investigating	investigate	VERB
easat-10526	38	20	the	the	DET
easat-10526	38	21	transmission	transmission	NOUN
easat-10526	38	22	of	of	ADP
easat-10526	38	23	commercial	commercial	ADJ
easat-10526	38	24	information	information	NOUN
easat-10526	38	25	through	through	ADP
easat-10526	38	26	short	short	ADJ
easat-10526	38	27	videos	video	NOUN
easat-10526	38	28	.	.	PUNCT
easat-10526	39	1	accordingly	accordingly	ADV
easat-10526	39	2	,	,	PUNCT
easat-10526	39	3	this	this	DET
easat-10526	39	4	study	study	NOUN
easat-10526	39	5	will	will	AUX
easat-10526	39	6	design	design	VERB
easat-10526	39	7	a	a	DET
easat-10526	39	8	theoretical	theoretical	ADJ
easat-10526	39	9	framework	framework	NOUN
easat-10526	39	10	,	,	PUNCT
easat-10526	39	11	collect	collect	VERB
easat-10526	39	12	survey	survey	NOUN
easat-10526	39	13	data	datum	NOUN
easat-10526	39	14	,	,	PUNCT
easat-10526	39	15	test	test	NOUN
easat-10526	39	16	hypotheses	hypothesis	NOUN
easat-10526	39	17	,	,	PUNCT
easat-10526	39	18	and	and	CCONJ
easat-10526	39	19	analyze	analyze	VERB
easat-10526	39	20	results	result	NOUN
easat-10526	39	21	.	.	PUNCT
easat-10526	40	1	the	the	DET
easat-10526	40	2	research	research	NOUN
easat-10526	40	3	objectives	objective	NOUN
easat-10526	40	4	are	be	AUX
easat-10526	40	5	as	as	SCONJ
easat-10526	40	6	follows	follow	VERB
easat-10526	40	7	:	:	PUNCT
easat-10526	40	8	(	(	PUNCT
easat-10526	40	9	i	i	NOUN
easat-10526	40	10	)	)	PUNCT
easat-10526	40	11	to	to	PART
easat-10526	40	12	explore	explore	VERB
easat-10526	40	13	and	and	CCONJ
easat-10526	40	14	describe	describe	VERB
easat-10526	40	15	the	the	DET
easat-10526	40	16	role	role	NOUN
easat-10526	40	17	of	of	ADP
easat-10526	40	18	ai	ai	ADJ
easat-10526	40	19	-	-	PUNCT
easat-10526	40	20	personalized	personalized	ADJ
easat-10526	40	21	short	short	ADJ
easat-10526	40	22	video	video	NOUN
easat-10526	40	23	recommendation	recommendation	NOUN
easat-10526	40	24	systems	system	NOUN
easat-10526	40	25	in	in	ADP
easat-10526	40	26	enhancing	enhance	VERB
easat-10526	40	27	consumers	consumer	NOUN
easat-10526	40	28	’	’	PART
easat-10526	40	29	experiences	experience	NOUN
easat-10526	40	30	and	and	CCONJ
easat-10526	40	31	perceptions	perception	NOUN
easat-10526	40	32	;	;	PUNCT
easat-10526	40	33	(	(	PUNCT
easat-10526	40	34	ii	ii	NOUN
easat-10526	40	35	)	)	PUNCT
easat-10526	40	36	to	to	PART
easat-10526	40	37	examine	examine	VERB
easat-10526	40	38	the	the	DET
easat-10526	40	39	multidimensional	multidimensional	ADJ
easat-10526	40	40	relationships	relationship	NOUN
easat-10526	40	41	between	between	ADP
easat-10526	40	42	consumer	consumer	NOUN
easat-10526	40	43	experiences	experience	NOUN
easat-10526	40	44	(	(	PUNCT
easat-10526	40	45	relevant	relevant	ADJ
easat-10526	40	46	,	,	PUNCT
easat-10526	40	47	emotional	emotional	ADJ
easat-10526	40	48	,	,	PUNCT
easat-10526	40	49	and	and	CCONJ
easat-10526	40	50	inspirational	inspirational	ADJ
easat-10526	40	51	)	)	PUNCT
easat-10526	40	52	,	,	PUNCT
easat-10526	40	53	immersive	immersive	ADJ
easat-10526	40	54	experience	experience	NOUN
easat-10526	40	55	,	,	PUNCT
easat-10526	40	56	information	information	NOUN
easat-10526	40	57	-	-	PUNCT
easat-10526	40	58	related	relate	VERB
easat-10526	40	59	factors	factor	NOUN
easat-10526	40	60	(	(	PUNCT
easat-10526	40	61	privacy	privacy	NOUN
easat-10526	40	62	concern	concern	NOUN
easat-10526	40	63	,	,	PUNCT
easat-10526	40	64	information	information	NOUN
easat-10526	40	65	quality	quality	NOUN
easat-10526	40	66	)	)	PUNCT
easat-10526	40	67	,	,	PUNCT
easat-10526	40	68	and	and	CCONJ
easat-10526	40	69	e	e	X
easat-10526	40	70	-	-	NOUN
easat-10526	40	71	commerce	commerce	NOUN
easat-10526	40	72	purchase	purchase	NOUN
easat-10526	40	73	intentions	intention	NOUN
easat-10526	40	74	;	;	PUNCT
easat-10526	40	75	and	and	CCONJ
easat-10526	40	76	(	(	PUNCT
easat-10526	40	77	iii	iii	NOUN
easat-10526	40	78	)	)	PUNCT
easat-10526	40	79	to	to	PART
easat-10526	40	80	propose	propose	VERB
easat-10526	40	81	strategic	strategic	ADJ
easat-10526	40	82	recommendations	recommendation	NOUN
easat-10526	40	83	for	for	ADP
easat-10526	40	84	e	e	NOUN
easat-10526	40	85	-	-	NOUN
easat-10526	40	86	commerce	commerce	NOUN
easat-10526	40	87	businesses	business	NOUN
easat-10526	40	88	in	in	ADP
easat-10526	40	89	vietnam	vietnam	PROPN
easat-10526	40	90	to	to	PART
easat-10526	40	91	improve	improve	VERB
easat-10526	40	92	the	the	DET
easat-10526	40	93	effectiveness	effectiveness	NOUN
easat-10526	40	94	of	of	ADP
easat-10526	40	95	ai	ai	ADJ
easat-10526	40	96	-	-	PUNCT
easat-10526	40	97	personalized	personalize	VERB
easat-10526	40	98	applications	application	NOUN
easat-10526	40	99	in	in	ADP
easat-10526	40	100	short	short	ADJ
easat-10526	40	101	video	video	NOUN
easat-10526	40	102	content	content	NOUN
easat-10526	40	103	.	.	PUNCT
easat-10526	41	1	2	2	X
easat-10526	41	2	.	.	X
easat-10526	41	3	literature	literature	NOUN
easat-10526	41	4	review	review	VERB
easat-10526	41	5	2.1	2.1	NUM
easat-10526	41	6	.	.	PUNCT
easat-10526	42	1	sor	sor	NOUN
easat-10526	42	2	theory	theory	NOUN
easat-10526	42	3	(	(	PUNCT
easat-10526	42	4	stimulus	stimulus	ADJ
easat-10526	42	5	-	-	PUNCT
easat-10526	42	6	organism	organism	NOUN
easat-10526	42	7	-	-	PUNCT
easat-10526	42	8	responses	response	NOUN
easat-10526	42	9	)	)	PUNCT
easat-10526	42	10	the	the	DET
easat-10526	42	11	stimulus	stimulus	NOUN
easat-10526	42	12	–	–	PUNCT
easat-10526	42	13	organism	organism	NOUN
easat-10526	42	14	–	–	PUNCT
easat-10526	42	15	response	response	NOUN
easat-10526	42	16	(	(	PUNCT
easat-10526	42	17	sor	sor	NOUN
easat-10526	42	18	)	)	PUNCT
easat-10526	42	19	theory	theory	NOUN
easat-10526	42	20	,	,	PUNCT
easat-10526	42	21	developed	develop	VERB
easat-10526	42	22	from	from	ADP
easat-10526	42	23	the	the	DET
easat-10526	42	24	cognitive	cognitive	ADJ
easat-10526	42	25	learning	learning	NOUN
easat-10526	42	26	framework	framework	NOUN
easat-10526	42	27	[	[	X
easat-10526	42	28	32	32	NUM
easat-10526	42	29	]	]	PUNCT
easat-10526	42	30	,	,	PUNCT
easat-10526	42	31	posits	posit	VERB
easat-10526	42	32	that	that	SCONJ
easat-10526	42	33	consumer	consumer	NOUN
easat-10526	42	34	behavior	behavior	NOUN
easat-10526	42	35	is	be	AUX
easat-10526	42	36	not	not	PART
easat-10526	42	37	formed	form	VERB
easat-10526	42	38	directly	directly	ADV
easat-10526	42	39	from	from	ADP
easat-10526	42	40	external	external	ADJ
easat-10526	42	41	stimuli	stimulus	NOUN
easat-10526	42	42	but	but	CCONJ
easat-10526	42	43	through	through	ADP
easat-10526	42	44	an	an	DET
easat-10526	42	45	internal	internal	ADJ
easat-10526	42	46	cognitive	cognitive	ADJ
easat-10526	42	47	processing	processing	NOUN
easat-10526	42	48	mechanism	mechanism	NOUN
easat-10526	42	49	.	.	PUNCT
easat-10526	43	1	the	the	DET
easat-10526	43	2	sor	sor	NOUN
easat-10526	43	3	theory	theory	NOUN
easat-10526	43	4	has	have	AUX
easat-10526	43	5	been	be	AUX
easat-10526	43	6	widely	widely	ADV
easat-10526	43	7	used	use	VERB
easat-10526	43	8	in	in	ADP
easat-10526	43	9	e	e	NOUN
easat-10526	43	10	-	-	NOUN
easat-10526	43	11	commerce	commerce	NOUN
easat-10526	43	12	to	to	PART
easat-10526	43	13	examine	examine	VERB
easat-10526	43	14	factors	factor	NOUN
easat-10526	43	15	that	that	PRON
easat-10526	43	16	affect	affect	VERB
easat-10526	43	17	consumers	consumer	NOUN
easat-10526	43	18	'	'	PART
easat-10526	43	19	repurchase	repurchase	NOUN
easat-10526	43	20	intentions	intention	NOUN
easat-10526	43	21	[	[	X
easat-10526	43	22	33	33	NUM
easat-10526	43	23	]	]	PUNCT
easat-10526	43	24	and	and	CCONJ
easat-10526	43	25	the	the	DET
easat-10526	43	26	mechanisms	mechanism	NOUN
easat-10526	43	27	behind	behind	ADP
easat-10526	43	28	impulsive	impulsive	ADJ
easat-10526	43	29	buying	buying	NOUN
easat-10526	43	30	behavior	behavior	NOUN
easat-10526	43	31	in	in	ADP
easat-10526	43	32	livestreaming	livestreame	VERB
easat-10526	43	33	[	[	X
easat-10526	43	34	34	34	NUM
easat-10526	43	35	,	,	PUNCT
easat-10526	43	36	35	35	NUM
easat-10526	43	37	]	]	PUNCT
easat-10526	43	38	.	.	PUNCT
easat-10526	44	1	in	in	ADP
easat-10526	44	2	this	this	DET
easat-10526	44	3	study	study	NOUN
easat-10526	44	4	,	,	PUNCT
easat-10526	44	5	factors	factor	NOUN
easat-10526	44	6	such	such	ADJ
easat-10526	44	7	as	as	ADP
easat-10526	44	8	relevant	relevant	ADJ
easat-10526	44	9	experience	experience	NOUN
easat-10526	44	10	,	,	PUNCT
easat-10526	44	11	inspirational	inspirational	ADJ
easat-10526	44	12	experience	experience	NOUN
easat-10526	44	13	,	,	PUNCT
easat-10526	44	14	emotional	emotional	ADJ
easat-10526	44	15	experience	experience	NOUN
easat-10526	44	16	,	,	PUNCT
easat-10526	44	17	privacy	privacy	NOUN
easat-10526	44	18	concern	concern	NOUN
easat-10526	44	19	,	,	PUNCT
easat-10526	44	20	and	and	CCONJ
easat-10526	44	21	information	information	NOUN
easat-10526	44	22	quality	quality	NOUN
easat-10526	44	23	serve	serve	VERB
easat-10526	44	24	as	as	ADP
easat-10526	44	25	stimuli	stimulus	NOUN
easat-10526	44	26	(	(	PUNCT
easat-10526	44	27	s	s	NOUN
easat-10526	44	28	)	)	PUNCT
easat-10526	44	29	.	.	PUNCT
easat-10526	45	1	these	these	DET
easat-10526	45	2	stimuli	stimulus	NOUN
easat-10526	45	3	affect	affect	VERB
easat-10526	45	4	the	the	DET
easat-10526	45	5	internal	internal	ADJ
easat-10526	45	6	cognitive	cognitive	ADJ
easat-10526	45	7	state	state	NOUN
easat-10526	45	8	(	(	PUNCT
easat-10526	45	9	o	o	NOUN
easat-10526	45	10	)	)	PUNCT
easat-10526	45	11	,	,	PUNCT
easat-10526	45	12	represented	represent	VERB
easat-10526	45	13	by	by	ADP
easat-10526	45	14	immersive	immersive	ADJ
easat-10526	45	15	experience	experience	NOUN
easat-10526	45	16	and	and	CCONJ
easat-10526	45	17	consumers	consumer	NOUN
easat-10526	45	18	'	'	PART
easat-10526	45	19	sense	sense	NOUN
easat-10526	45	20	of	of	ADP
easat-10526	45	21	connection	connection	NOUN
easat-10526	45	22	with	with	ADP
easat-10526	45	23	the	the	DET
easat-10526	45	24	content	content	NOUN
easat-10526	45	25	,	,	PUNCT
easat-10526	45	26	which	which	PRON
easat-10526	45	27	leads	lead	VERB
easat-10526	45	28	to	to	ADP
easat-10526	45	29	the	the	DET
easat-10526	45	30	response	response	NOUN
easat-10526	45	31	of	of	ADP
easat-10526	45	32	e	e	NOUN
easat-10526	45	33	-	-	NOUN
easat-10526	45	34	commerce	commerce	NOUN
easat-10526	45	35	purchase	purchase	NOUN
easat-10526	45	36	intentions	intention	NOUN
easat-10526	45	37	.	.	PUNCT
easat-10526	46	1	723	723	NUM
easat-10526	46	2	edelweiss	edelweiss	PROPN
easat-10526	46	3	applied	apply	VERB
easat-10526	46	4	science	science	NOUN
easat-10526	46	5	and	and	CCONJ
easat-10526	46	6	technology	technology	NOUN
easat-10526	46	7	issn	issn	PROPN
easat-10526	46	8	:	:	PUNCT
easat-10526	46	9	2576	2576	NUM
easat-10526	46	10	-	-	SYM
easat-10526	46	11	8484	8484	NUM
easat-10526	46	12	vol	vol	NOUN
easat-10526	46	13	.	.	PROPN
easat-10526	47	1	9	9	NUM
easat-10526	47	2	,	,	PUNCT
easat-10526	47	3	no	no	INTJ
easat-10526	47	4	.	.	NOUN
easat-10526	47	5	10	10	NUM
easat-10526	47	6	:	:	PUNCT
easat-10526	47	7	721	721	NUM
easat-10526	47	8	-	-	NUM
easat-10526	47	9	745	745	NUM
easat-10526	47	10	,	,	PUNCT
easat-10526	47	11	2025	2025	NUM
easat-10526	47	12	doi	doi	NOUN
easat-10526	47	13	:	:	PUNCT
easat-10526	47	14	10.55214/2576	10.55214/2576	NUM
easat-10526	47	15	-	-	SYM
easat-10526	47	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	48	1	©	©	ADP
easat-10526	48	2	2025	2025	NUM
easat-10526	48	3	by	by	ADP
easat-10526	48	4	the	the	DET
easat-10526	48	5	authors	author	NOUN
easat-10526	48	6	;	;	PUNCT
easat-10526	48	7	licensee	licensee	PROPN
easat-10526	48	8	learning	learning	NOUN
easat-10526	48	9	gate	gate	NOUN
easat-10526	48	10	2.2	2.2	NUM
easat-10526	48	11	.	.	PUNCT
easat-10526	49	1	flow	flow	NOUN
easat-10526	49	2	theory	theory	NOUN
easat-10526	49	3	the	the	DET
easat-10526	49	4	flow	flow	NOUN
easat-10526	49	5	theory	theory	NOUN
easat-10526	49	6	,	,	PUNCT
easat-10526	49	7	proposed	propose	VERB
easat-10526	49	8	by	by	ADP
easat-10526	49	9	csikszentmihalyi	csikszentmihalyi	NOUN
easat-10526	49	10	and	and	CCONJ
easat-10526	49	11	csikszentmihaly	csikszentmihaly	PRON
easat-10526	50	1	[	[	X
easat-10526	50	2	36	36	NUM
easat-10526	50	3	]	]	PUNCT
easat-10526	50	4	,	,	PUNCT
easat-10526	50	5	describes	describe	VERB
easat-10526	50	6	an	an	DET
easat-10526	50	7	optimal	optimal	ADJ
easat-10526	50	8	psychological	psychological	ADJ
easat-10526	50	9	state	state	NOUN
easat-10526	50	10	in	in	ADP
easat-10526	50	11	which	which	PRON
easat-10526	50	12	individuals	individual	NOUN
easat-10526	50	13	become	become	VERB
easat-10526	50	14	fully	fully	ADV
easat-10526	50	15	immersed	immerse	VERB
easat-10526	50	16	in	in	ADP
easat-10526	50	17	an	an	DET
easat-10526	50	18	activity	activity	NOUN
easat-10526	50	19	.	.	PUNCT
easat-10526	51	1	in	in	ADP
easat-10526	51	2	this	this	DET
easat-10526	51	3	state	state	NOUN
easat-10526	51	4	,	,	PUNCT
easat-10526	51	5	they	they	PRON
easat-10526	51	6	lose	lose	VERB
easat-10526	51	7	track	track	NOUN
easat-10526	51	8	of	of	ADP
easat-10526	51	9	time	time	NOUN
easat-10526	51	10	and	and	CCONJ
easat-10526	51	11	filter	filter	VERB
easat-10526	51	12	out	out	ADP
easat-10526	51	13	irrelevant	irrelevant	ADJ
easat-10526	51	14	information	information	NOUN
easat-10526	51	15	.	.	PUNCT
easat-10526	52	1	flow	flow	NOUN
easat-10526	52	2	has	have	AUX
easat-10526	52	3	been	be	AUX
easat-10526	52	4	identified	identify	VERB
easat-10526	52	5	as	as	ADP
easat-10526	52	6	a	a	DET
easat-10526	52	7	mediating	mediate	VERB
easat-10526	52	8	factor	factor	NOUN
easat-10526	52	9	that	that	PRON
easat-10526	52	10	fosters	foster	VERB
easat-10526	52	11	impulsive	impulsive	ADJ
easat-10526	52	12	buying	buying	NOUN
easat-10526	52	13	behavior	behavior	NOUN
easat-10526	52	14	when	when	SCONJ
easat-10526	52	15	users	user	NOUN
easat-10526	52	16	engage	engage	VERB
easat-10526	52	17	with	with	ADP
easat-10526	52	18	ai	ai	ADJ
easat-10526	52	19	-	-	PUNCT
easat-10526	52	20	personalized	personalized	ADJ
easat-10526	52	21	short	short	ADJ
easat-10526	52	22	videos	video	NOUN
easat-10526	52	23	on	on	ADP
easat-10526	52	24	e	e	NOUN
easat-10526	52	25	-	-	NOUN
easat-10526	52	26	commerce	commerce	NOUN
easat-10526	52	27	platforms	platform	NOUN
easat-10526	52	28	[	[	X
easat-10526	52	29	13	13	NUM
easat-10526	52	30	]	]	PUNCT
easat-10526	52	31	;	;	PUNCT
easat-10526	52	32	as	as	ADP
easat-10526	52	33	a	a	DET
easat-10526	52	34	means	means	NOUN
easat-10526	52	35	to	to	PART
easat-10526	52	36	measure	measure	VERB
easat-10526	52	37	consumers	consumer	NOUN
easat-10526	52	38	’	’	PART
easat-10526	52	39	emotional	emotional	ADJ
easat-10526	52	40	states	state	NOUN
easat-10526	52	41	in	in	ADP
easat-10526	52	42	online	online	ADJ
easat-10526	52	43	shopping	shopping	NOUN
easat-10526	52	44	experiences	experience	NOUN
easat-10526	52	45	that	that	PRON
easat-10526	52	46	positively	positively	ADV
easat-10526	52	47	influence	influence	NOUN
easat-10526	52	48	satisfaction	satisfaction	NOUN
easat-10526	52	49	and	and	CCONJ
easat-10526	52	50	e	e	NOUN
easat-10526	52	51	-	-	NOUN
easat-10526	52	52	commerce	commerce	NOUN
easat-10526	52	53	purchase	purchase	NOUN
easat-10526	52	54	intentions	intention	NOUN
easat-10526	52	55	[	[	X
easat-10526	52	56	37	37	NUM
easat-10526	52	57	,	,	PUNCT
easat-10526	52	58	38	38	NUM
easat-10526	52	59	]	]	PUNCT
easat-10526	52	60	.	.	PUNCT
easat-10526	53	1	in	in	ADP
easat-10526	53	2	this	this	DET
easat-10526	53	3	study	study	NOUN
easat-10526	53	4	,	,	PUNCT
easat-10526	53	5	flow	flow	NOUN
easat-10526	53	6	theory	theory	NOUN
easat-10526	53	7	is	be	AUX
easat-10526	53	8	utilized	utilize	VERB
easat-10526	53	9	to	to	PART
easat-10526	53	10	clarify	clarify	VERB
easat-10526	53	11	the	the	DET
easat-10526	53	12	mediating	mediate	VERB
easat-10526	53	13	role	role	NOUN
easat-10526	53	14	of	of	ADP
easat-10526	53	15	immersive	immersive	ADJ
easat-10526	53	16	experience	experience	NOUN
easat-10526	53	17	when	when	SCONJ
easat-10526	53	18	consumers	consumer	NOUN
easat-10526	53	19	are	be	AUX
easat-10526	53	20	exposed	expose	VERB
easat-10526	53	21	to	to	ADP
easat-10526	53	22	aipersonalized	aipersonalize	VERB
easat-10526	53	23	short	short	ADJ
easat-10526	53	24	video	video	NOUN
easat-10526	53	25	recommendations	recommendation	NOUN
easat-10526	53	26	.	.	PUNCT
easat-10526	54	1	highly	highly	ADV
easat-10526	54	2	appealing	appealing	ADJ
easat-10526	54	3	and	and	CCONJ
easat-10526	54	4	preference	preference	NOUN
easat-10526	54	5	-	-	PUNCT
easat-10526	54	6	congruent	congruent	NOUN
easat-10526	54	7	content	content	NOUN
easat-10526	54	8	increases	increase	VERB
easat-10526	54	9	the	the	DET
easat-10526	54	10	likelihood	likelihood	NOUN
easat-10526	54	11	of	of	ADP
easat-10526	54	12	entering	enter	VERB
easat-10526	54	13	the	the	DET
easat-10526	54	14	flow	flow	NOUN
easat-10526	54	15	state	state	NOUN
easat-10526	54	16	,	,	PUNCT
easat-10526	54	17	which	which	PRON
easat-10526	54	18	not	not	PART
easat-10526	54	19	only	only	ADV
easat-10526	54	20	enhances	enhance	VERB
easat-10526	54	21	repeated	repeat	VERB
easat-10526	54	22	interaction	interaction	NOUN
easat-10526	54	23	with	with	ADP
easat-10526	54	24	the	the	DET
easat-10526	54	25	platform	platform	NOUN
easat-10526	54	26	but	but	CCONJ
easat-10526	54	27	also	also	ADV
easat-10526	54	28	motivates	motivate	VERB
easat-10526	54	29	e	e	NOUN
easat-10526	54	30	-	-	NOUN
easat-10526	54	31	commerce	commerce	NOUN
easat-10526	54	32	purchase	purchase	NOUN
easat-10526	54	33	intentions	intention	NOUN
easat-10526	54	34	.	.	PUNCT
easat-10526	55	1	2.3	2.3	NUM
easat-10526	55	2	.	.	PUNCT
easat-10526	55	3	ai	ai	AUX
easat-10526	55	4	-	-	PUNCT
easat-10526	55	5	personalized	personalize	VERB
easat-10526	55	6	short	short	ADJ
easat-10526	55	7	video	video	NOUN
easat-10526	55	8	recommendation	recommendation	NOUN
easat-10526	55	9	optimizing	optimize	VERB
easat-10526	55	10	the	the	DET
easat-10526	55	11	customer	customer	NOUN
easat-10526	55	12	experience	experience	NOUN
easat-10526	55	13	by	by	ADP
easat-10526	55	14	customizing	customize	VERB
easat-10526	55	15	content	content	NOUN
easat-10526	55	16	,	,	PUNCT
easat-10526	55	17	products	product	NOUN
easat-10526	55	18	,	,	PUNCT
easat-10526	55	19	and	and	CCONJ
easat-10526	55	20	display	display	NOUN
easat-10526	55	21	interfaces	interface	NOUN
easat-10526	55	22	to	to	ADP
easat-10526	55	23	individual	individual	ADJ
easat-10526	55	24	user	user	NOUN
easat-10526	55	25	preferences	preference	NOUN
easat-10526	55	26	,	,	PUNCT
easat-10526	55	27	behaviors	behavior	NOUN
easat-10526	55	28	,	,	PUNCT
easat-10526	55	29	and	and	CCONJ
easat-10526	55	30	data	datum	NOUN
easat-10526	55	31	is	be	AUX
easat-10526	55	32	at	at	ADP
easat-10526	55	33	the	the	DET
easat-10526	55	34	heart	heart	NOUN
easat-10526	55	35	of	of	ADP
easat-10526	55	36	personalization	personalization	NOUN
easat-10526	55	37	in	in	ADP
easat-10526	55	38	e	e	NOUN
easat-10526	55	39	-	-	NOUN
easat-10526	55	40	commerce	commerce	NOUN
easat-10526	55	41	[	[	X
easat-10526	55	42	39	39	NUM
easat-10526	55	43	,	,	PUNCT
easat-10526	55	44	40	40	NUM
easat-10526	55	45	]	]	PUNCT
easat-10526	55	46	.	.	PUNCT
easat-10526	56	1	when	when	SCONJ
easat-10526	56	2	powered	power	VERB
easat-10526	56	3	by	by	ADP
easat-10526	56	4	artificial	artificial	ADJ
easat-10526	56	5	intelligence	intelligence	NOUN
easat-10526	56	6	(	(	PUNCT
easat-10526	56	7	ai	ai	NOUN
easat-10526	56	8	)	)	PUNCT
easat-10526	56	9	,	,	PUNCT
easat-10526	56	10	personalization	personalization	NOUN
easat-10526	56	11	becomes	become	VERB
easat-10526	56	12	automated	automate	VERB
easat-10526	56	13	,	,	PUNCT
easat-10526	56	14	accurate	accurate	ADJ
easat-10526	56	15	,	,	PUNCT
easat-10526	56	16	and	and	CCONJ
easat-10526	56	17	adaptive	adaptive	ADJ
easat-10526	56	18	in	in	ADP
easat-10526	56	19	real	real	ADJ
easat-10526	56	20	time	time	NOUN
easat-10526	56	21	by	by	ADP
easat-10526	56	22	analyzing	analyze	VERB
easat-10526	56	23	large	large	ADJ
easat-10526	56	24	amounts	amount	NOUN
easat-10526	56	25	of	of	ADP
easat-10526	56	26	behavioral	behavioral	ADJ
easat-10526	56	27	data	datum	NOUN
easat-10526	56	28	and	and	CCONJ
easat-10526	56	29	making	make	VERB
easat-10526	56	30	highly	highly	ADV
easat-10526	56	31	relevant	relevant	ADJ
easat-10526	56	32	recommendations	recommendation	NOUN
easat-10526	56	33	[	[	X
easat-10526	56	34	41	41	NUM
easat-10526	56	35	,	,	PUNCT
easat-10526	56	36	42	42	NUM
easat-10526	56	37	]	]	PUNCT
easat-10526	56	38	.	.	PUNCT
easat-10526	57	1	in	in	ADP
easat-10526	57	2	the	the	DET
easat-10526	57	3	past	past	NOUN
easat-10526	57	4	,	,	PUNCT
easat-10526	57	5	research	research	NOUN
easat-10526	57	6	on	on	ADP
easat-10526	57	7	personalization	personalization	NOUN
easat-10526	57	8	in	in	ADP
easat-10526	57	9	e	e	NOUN
easat-10526	57	10	-	-	NOUN
easat-10526	57	11	commerce	commerce	NOUN
easat-10526	57	12	mainly	mainly	ADV
easat-10526	57	13	focused	focus	VERB
easat-10526	57	14	on	on	ADP
easat-10526	57	15	traditional	traditional	ADJ
easat-10526	57	16	recommendation	recommendation	NOUN
easat-10526	57	17	forms	form	NOUN
easat-10526	57	18	,	,	PUNCT
easat-10526	57	19	exploiting	exploit	VERB
easat-10526	57	20	text	text	NOUN
easat-10526	57	21	and	and	CCONJ
easat-10526	57	22	static	static	ADJ
easat-10526	57	23	image	image	NOUN
easat-10526	57	24	data	datum	NOUN
easat-10526	57	25	such	such	ADJ
easat-10526	57	26	as	as	ADP
easat-10526	57	27	product	product	NOUN
easat-10526	57	28	descriptions	description	NOUN
easat-10526	57	29	or	or	CCONJ
easat-10526	57	30	reviews	review	NOUN
easat-10526	57	31	[	[	X
easat-10526	57	32	43	43	NUM
easat-10526	57	33	,	,	PUNCT
easat-10526	57	34	44	44	NUM
easat-10526	57	35	]	]	PUNCT
easat-10526	57	36	.	.	PUNCT
easat-10526	58	1	nowadays	nowadays	ADV
easat-10526	58	2	,	,	PUNCT
easat-10526	58	3	the	the	DET
easat-10526	58	4	development	development	NOUN
easat-10526	58	5	of	of	ADP
easat-10526	58	6	technology	technology	NOUN
easat-10526	58	7	has	have	AUX
easat-10526	58	8	opened	open	VERB
easat-10526	58	9	a	a	DET
easat-10526	58	10	new	new	ADJ
easat-10526	58	11	avenue	avenue	NOUN
easat-10526	58	12	:	:	PUNCT
easat-10526	58	13	personalized	personalize	VERB
easat-10526	58	14	recommendations	recommendation	NOUN
easat-10526	58	15	through	through	ADP
easat-10526	58	16	short	short	ADJ
easat-10526	58	17	videos	video	NOUN
easat-10526	58	18	.	.	PUNCT
easat-10526	59	1	in	in	ADP
easat-10526	59	2	the	the	DET
easat-10526	59	3	context	context	NOUN
easat-10526	59	4	of	of	ADP
easat-10526	59	5	digital	digital	ADJ
easat-10526	59	6	consumption	consumption	NOUN
easat-10526	59	7	,	,	PUNCT
easat-10526	59	8	short	short	ADJ
easat-10526	59	9	videos	video	NOUN
easat-10526	59	10	are	be	AUX
easat-10526	59	11	not	not	PART
easat-10526	59	12	only	only	ADV
easat-10526	59	13	an	an	DET
easat-10526	59	14	entertainment	entertainment	NOUN
easat-10526	59	15	tool	tool	NOUN
easat-10526	59	16	but	but	CCONJ
easat-10526	59	17	are	be	AUX
easat-10526	59	18	gradually	gradually	ADV
easat-10526	59	19	becoming	become	VERB
easat-10526	59	20	an	an	DET
easat-10526	59	21	important	important	ADJ
easat-10526	59	22	part	part	NOUN
easat-10526	59	23	of	of	ADP
easat-10526	59	24	promoting	promote	VERB
easat-10526	59	25	shopping	shopping	NOUN
easat-10526	59	26	behavior	behavior	NOUN
easat-10526	59	27	through	through	ADP
easat-10526	59	28	ai	ai	ADV
easat-10526	59	29	-	-	PUNCT
easat-10526	59	30	based	base	VERB
easat-10526	59	31	personalized	personalized	ADJ
easat-10526	59	32	content	content	NOUN
easat-10526	59	33	recommendation	recommendation	NOUN
easat-10526	59	34	strategies	strategy	NOUN
easat-10526	59	35	[	[	X
easat-10526	59	36	13	13	NUM
easat-10526	59	37	]	]	PUNCT
easat-10526	59	38	,	,	PUNCT
easat-10526	59	39	especially	especially	ADV
easat-10526	59	40	in	in	ADP
easat-10526	59	41	e	e	NOUN
easat-10526	59	42	-	-	NOUN
easat-10526	59	43	commerce	commerce	NOUN
easat-10526	59	44	platforms	platform	NOUN
easat-10526	59	45	in	in	ADP
easat-10526	59	46	southeast	southeast	PROPN
easat-10526	59	47	asia	asia	PROPN
easat-10526	59	48	such	such	ADJ
easat-10526	59	49	as	as	ADP
easat-10526	59	50	tiktok	tiktok	ADJ
easat-10526	59	51	shop	shop	NOUN
easat-10526	59	52	[	[	X
easat-10526	59	53	45	45	NUM
easat-10526	59	54	]	]	PUNCT
easat-10526	59	55	or	or	CCONJ
easat-10526	59	56	shopee	shopee	NOUN
easat-10526	59	57	[	[	X
easat-10526	59	58	46	46	NUM
easat-10526	59	59	]	]	PUNCT
easat-10526	59	60	.	.	PUNCT
easat-10526	60	1	unlike	unlike	ADP
easat-10526	60	2	static	static	ADJ
easat-10526	60	3	images	image	NOUN
easat-10526	60	4	or	or	CCONJ
easat-10526	60	5	text	text	NOUN
easat-10526	60	6	,	,	PUNCT
easat-10526	60	7	short	short	ADJ
easat-10526	60	8	videos	video	NOUN
easat-10526	60	9	create	create	VERB
easat-10526	60	10	a	a	DET
easat-10526	60	11	multi	multi	ADJ
easat-10526	60	12	-	-	ADJ
easat-10526	60	13	sensory	sensory	ADJ
easat-10526	60	14	experience	experience	NOUN
easat-10526	60	15	through	through	ADP
easat-10526	60	16	moving	move	VERB
easat-10526	60	17	images	image	NOUN
easat-10526	60	18	,	,	PUNCT
easat-10526	60	19	sounds	sound	VERB
easat-10526	60	20	,	,	PUNCT
easat-10526	60	21	background	background	NOUN
easat-10526	60	22	music	music	NOUN
easat-10526	60	23	,	,	PUNCT
easat-10526	60	24	and	and	CCONJ
easat-10526	60	25	dialogue	dialogue	NOUN
easat-10526	60	26	[	[	X
easat-10526	60	27	47	47	NUM
easat-10526	60	28	]	]	PUNCT
easat-10526	60	29	,	,	PUNCT
easat-10526	60	30	making	make	VERB
easat-10526	60	31	users	user	NOUN
easat-10526	60	32	more	more	ADV
easat-10526	60	33	easily	easily	ADV
easat-10526	60	34	emotionally	emotionally	ADV
easat-10526	60	35	engaged	engage	VERB
easat-10526	60	36	and	and	CCONJ
easat-10526	60	37	maintaining	maintain	VERB
easat-10526	60	38	attention	attention	NOUN
easat-10526	60	39	longer	long	ADV
easat-10526	60	40	[	[	X
easat-10526	60	41	17	17	NUM
easat-10526	60	42	]	]	PUNCT
easat-10526	60	43	.	.	PUNCT
easat-10526	61	1	through	through	ADP
easat-10526	61	2	the	the	DET
easat-10526	61	3	ai	ai	ADJ
easat-10526	61	4	algorithm	algorithm	NOUN
easat-10526	61	5	mechanism	mechanism	NOUN
easat-10526	61	6	that	that	PRON
easat-10526	61	7	tracks	track	VERB
easat-10526	61	8	and	and	CCONJ
easat-10526	61	9	analyzes	analyze	VERB
easat-10526	61	10	real	real	ADJ
easat-10526	61	11	-	-	PUNCT
easat-10526	61	12	time	time	NOUN
easat-10526	61	13	user	user	NOUN
easat-10526	61	14	behavior	behavior	NOUN
easat-10526	61	15	data	datum	NOUN
easat-10526	61	16	[	[	X
easat-10526	61	17	48	48	NUM
easat-10526	61	18	]	]	PUNCT
easat-10526	61	19	to	to	PART
easat-10526	61	20	automatically	automatically	ADV
easat-10526	61	21	suggest	suggest	VERB
easat-10526	61	22	videos	video	NOUN
easat-10526	61	23	with	with	ADP
easat-10526	61	24	content	content	NOUN
easat-10526	61	25	,	,	PUNCT
easat-10526	61	26	format	format	NOUN
easat-10526	61	27	,	,	PUNCT
easat-10526	61	28	and	and	CCONJ
easat-10526	61	29	topics	topic	NOUN
easat-10526	61	30	that	that	PRON
easat-10526	61	31	are	be	AUX
easat-10526	61	32	close	close	ADJ
easat-10526	61	33	to	to	ADP
easat-10526	61	34	users	user	NOUN
easat-10526	61	35	'	'	PART
easat-10526	61	36	interests	interest	NOUN
easat-10526	61	37	,	,	PUNCT
easat-10526	61	38	consumption	consumption	NOUN
easat-10526	61	39	habits	habit	NOUN
easat-10526	61	40	,	,	PUNCT
easat-10526	61	41	and	and	CCONJ
easat-10526	61	42	current	current	ADJ
easat-10526	61	43	context	context	NOUN
easat-10526	61	44	.	.	PUNCT
easat-10526	62	1	when	when	SCONJ
easat-10526	62	2	suggested	suggest	VERB
easat-10526	62	3	to	to	ADP
easat-10526	62	4	the	the	DET
easat-10526	62	5	right	right	ADJ
easat-10526	62	6	needs	need	NOUN
easat-10526	62	7	and	and	CCONJ
easat-10526	62	8	at	at	ADP
easat-10526	62	9	the	the	DET
easat-10526	62	10	right	right	ADJ
easat-10526	62	11	time	time	NOUN
easat-10526	62	12	,	,	PUNCT
easat-10526	62	13	short	short	ADJ
easat-10526	62	14	videos	video	NOUN
easat-10526	62	15	can	can	AUX
easat-10526	62	16	stimulate	stimulate	VERB
easat-10526	62	17	emotions	emotion	NOUN
easat-10526	62	18	and	and	CCONJ
easat-10526	62	19	convert	convert	VERB
easat-10526	62	20	into	into	ADP
easat-10526	62	21	purchase	purchase	NOUN
easat-10526	62	22	intentions	intention	NOUN
easat-10526	62	23	more	more	ADV
easat-10526	62	24	effectively	effectively	ADV
easat-10526	63	1	[	[	X
easat-10526	63	2	49	49	NUM
easat-10526	63	3	]	]	PUNCT
easat-10526	63	4	.	.	PUNCT
easat-10526	64	1	therefore	therefore	ADV
easat-10526	64	2	,	,	PUNCT
easat-10526	64	3	ai	ai	ADJ
easat-10526	64	4	-	-	PUNCT
easat-10526	64	5	personalized	personalize	VERB
easat-10526	64	6	short	short	ADJ
easat-10526	64	7	video	video	NOUN
easat-10526	64	8	recommendation	recommendation	NOUN
easat-10526	64	9	in	in	ADP
easat-10526	64	10	ecommerce	ecommerce	NOUN
easat-10526	64	11	is	be	AUX
easat-10526	64	12	a	a	DET
easat-10526	64	13	combination	combination	NOUN
easat-10526	64	14	of	of	ADP
easat-10526	64	15	technology	technology	NOUN
easat-10526	64	16	and	and	CCONJ
easat-10526	64	17	a	a	DET
easat-10526	64	18	new	new	ADJ
easat-10526	64	19	customer	customer	NOUN
easat-10526	64	20	experience	experience	NOUN
easat-10526	64	21	strategy	strategy	NOUN
easat-10526	64	22	with	with	ADP
easat-10526	64	23	deep	deep	ADJ
easat-10526	64	24	personalization	personalization	NOUN
easat-10526	64	25	and	and	CCONJ
easat-10526	64	26	high	high	ADJ
easat-10526	64	27	conversion	conversion	NOUN
easat-10526	64	28	potential	potential	NOUN
easat-10526	64	29	.	.	PUNCT
easat-10526	65	1	2.4	2.4	NUM
easat-10526	65	2	.	.	PUNCT
easat-10526	65	3	customer	customer	NOUN
easat-10526	65	4	experience	experience	NOUN
easat-10526	65	5	on	on	ADP
easat-10526	65	6	e	e	NOUN
easat-10526	65	7	-	-	NOUN
easat-10526	65	8	commerce	commerce	NOUN
easat-10526	65	9	in	in	ADP
easat-10526	65	10	e	e	PROPN
easat-10526	65	11	-	-	NOUN
easat-10526	65	12	commerce	commerce	NOUN
easat-10526	65	13	,	,	PUNCT
easat-10526	65	14	customer	customer	NOUN
easat-10526	65	15	experience	experience	NOUN
easat-10526	65	16	is	be	AUX
easat-10526	65	17	not	not	PART
easat-10526	65	18	only	only	ADV
easat-10526	65	19	the	the	DET
easat-10526	65	20	result	result	NOUN
easat-10526	65	21	of	of	ADP
easat-10526	65	22	user	user	NOUN
easat-10526	65	23	interactions	interaction	NOUN
easat-10526	65	24	but	but	CCONJ
easat-10526	65	25	also	also	ADV
easat-10526	65	26	plays	play	VERB
easat-10526	65	27	a	a	DET
easat-10526	65	28	pivotal	pivotal	ADJ
easat-10526	65	29	role	role	NOUN
easat-10526	65	30	in	in	ADP
easat-10526	65	31	shaping	shape	VERB
easat-10526	65	32	online	online	ADJ
easat-10526	65	33	shopping	shopping	NOUN
easat-10526	65	34	behavior	behavior	NOUN
easat-10526	65	35	and	and	CCONJ
easat-10526	65	36	brand	brand	NOUN
easat-10526	65	37	engagement	engagement	NOUN
easat-10526	65	38	.	.	PUNCT
easat-10526	66	1	customer	customer	NOUN
easat-10526	66	2	experience	experience	NOUN
easat-10526	66	3	is	be	AUX
easat-10526	66	4	the	the	DET
easat-10526	66	5	sum	sum	NOUN
easat-10526	66	6	of	of	ADP
easat-10526	66	7	emotions	emotion	NOUN
easat-10526	66	8	,	,	PUNCT
easat-10526	66	9	perceptions	perception	NOUN
easat-10526	66	10	,	,	PUNCT
easat-10526	66	11	and	and	CCONJ
easat-10526	66	12	impressions	impression	NOUN
easat-10526	66	13	that	that	PRON
easat-10526	66	14	consumers	consumer	NOUN
easat-10526	66	15	form	form	VERB
easat-10526	66	16	during	during	ADP
easat-10526	66	17	their	their	PRON
easat-10526	66	18	interactions	interaction	NOUN
easat-10526	66	19	with	with	ADP
easat-10526	66	20	content	content	NOUN
easat-10526	66	21	,	,	PUNCT
easat-10526	66	22	products	product	NOUN
easat-10526	66	23	,	,	PUNCT
easat-10526	66	24	or	or	CCONJ
easat-10526	66	25	services	service	NOUN
easat-10526	66	26	[	[	X
easat-10526	66	27	50	50	NUM
easat-10526	66	28	]	]	PUNCT
easat-10526	66	29	at	at	ADP
easat-10526	66	30	various	various	ADJ
easat-10526	66	31	touchpoints	touchpoint	NOUN
easat-10526	66	32	in	in	ADP
easat-10526	66	33	the	the	DET
easat-10526	66	34	consumer	consumer	NOUN
easat-10526	66	35	journey	journey	NOUN
easat-10526	66	36	.	.	PUNCT
easat-10526	67	1	the	the	DET
easat-10526	67	2	ai	ai	ADJ
easat-10526	67	3	-	-	PUNCT
easat-10526	67	4	personalized	personalized	ADJ
easat-10526	67	5	short	short	ADJ
easat-10526	67	6	video	video	NOUN
easat-10526	67	7	recommendation	recommendation	NOUN
easat-10526	67	8	touchpoint	touchpoint	NOUN
easat-10526	67	9	,	,	PUNCT
easat-10526	67	10	in	in	ADP
easat-10526	67	11	particular	particular	ADJ
easat-10526	67	12	,	,	PUNCT
easat-10526	67	13	provides	provide	VERB
easat-10526	67	14	a	a	DET
easat-10526	67	15	more	more	ADV
easat-10526	67	16	immersive	immersive	ADJ
easat-10526	67	17	and	and	CCONJ
easat-10526	67	18	receptive	receptive	ADJ
easat-10526	67	19	experience	experience	NOUN
easat-10526	67	20	through	through	ADP
easat-10526	67	21	combining	combine	VERB
easat-10526	67	22	multimedia	multimedia	NOUN
easat-10526	67	23	content	content	NOUN
easat-10526	67	24	relevant	relevant	ADJ
easat-10526	67	25	to	to	ADP
easat-10526	67	26	the	the	DET
easat-10526	67	27	needs	need	NOUN
easat-10526	67	28	and	and	CCONJ
easat-10526	67	29	internal	internal	ADJ
easat-10526	67	30	context	context	NOUN
easat-10526	68	1	[	[	X
easat-10526	68	2	51	51	NUM
easat-10526	68	3	]	]	PUNCT
easat-10526	68	4	.	.	PUNCT
easat-10526	69	1	this	this	DET
easat-10526	69	2	form	form	NOUN
easat-10526	69	3	acts	act	VERB
easat-10526	69	4	as	as	ADP
easat-10526	69	5	a	a	DET
easat-10526	69	6	marketing	marketing	NOUN
easat-10526	69	7	tool	tool	NOUN
easat-10526	69	8	and	and	CCONJ
easat-10526	69	9	a	a	DET
easat-10526	69	10	cognitive	cognitive	ADJ
easat-10526	69	11	and	and	CCONJ
easat-10526	69	12	emotional	emotional	ADJ
easat-10526	69	13	trigger	trigger	NOUN
easat-10526	69	14	,	,	PUNCT
easat-10526	69	15	initiating	initiate	VERB
easat-10526	69	16	consumers	consumer	NOUN
easat-10526	69	17	'	'	PART
easat-10526	69	18	psychological	psychological	ADJ
easat-10526	69	19	processing	processing	NOUN
easat-10526	69	20	during	during	ADP
easat-10526	69	21	the	the	DET
easat-10526	69	22	shopping	shopping	NOUN
easat-10526	69	23	experience	experience	NOUN
easat-10526	69	24	journey	journey	NOUN
easat-10526	69	25	[	[	X
easat-10526	69	26	52	52	NUM
easat-10526	69	27	]	]	PUNCT
easat-10526	69	28	.	.	PUNCT
easat-10526	70	1	one	one	NUM
easat-10526	70	2	of	of	ADP
easat-10526	70	3	the	the	DET
easat-10526	70	4	core	core	ADJ
easat-10526	70	5	factors	factor	NOUN
easat-10526	70	6	that	that	PRON
easat-10526	70	7	shape	shape	VERB
easat-10526	70	8	the	the	DET
easat-10526	70	9	user	user	NOUN
easat-10526	70	10	experience	experience	NOUN
easat-10526	70	11	of	of	ADP
easat-10526	70	12	ai	ai	ADJ
easat-10526	70	13	-	-	PUNCT
easat-10526	70	14	personalized	personalized	ADJ
easat-10526	70	15	short	short	ADJ
easat-10526	70	16	video	video	NOUN
easat-10526	70	17	recommendations	recommendation	NOUN
easat-10526	70	18	is	be	AUX
easat-10526	70	19	the	the	DET
easat-10526	70	20	relevant	relevant	ADJ
easat-10526	70	21	experience	experience	NOUN
easat-10526	70	22	of	of	ADP
easat-10526	70	23	the	the	DET
easat-10526	70	24	content	content	NOUN
easat-10526	70	25	.	.	PUNCT
easat-10526	71	1	according	accord	VERB
easat-10526	71	2	to	to	ADP
easat-10526	71	3	yin	yin	PROPN
easat-10526	71	4	et	et	PROPN
easat-10526	71	5	al	al	PROPN
easat-10526	71	6	.	.	PUNCT
easat-10526	72	1	[	[	X
easat-10526	72	2	53	53	NUM
easat-10526	72	3	]	]	PUNCT
easat-10526	72	4	,	,	PUNCT
easat-10526	72	5	when	when	SCONJ
easat-10526	72	6	consumers	consumer	NOUN
easat-10526	72	7	perceive	perceive	VERB
easat-10526	72	8	the	the	DET
easat-10526	72	9	recommended	recommend	VERB
easat-10526	72	10	short	short	ADJ
easat-10526	72	11	videos	video	NOUN
easat-10526	72	12	as	as	ADV
easat-10526	72	13	highly	highly	ADV
easat-10526	72	14	relevant	relevant	ADJ
easat-10526	72	15	to	to	ADP
easat-10526	72	16	their	their	PRON
easat-10526	72	17	interests	interest	NOUN
easat-10526	72	18	,	,	PUNCT
easat-10526	72	19	needs	need	NOUN
easat-10526	72	20	,	,	PUNCT
easat-10526	72	21	or	or	CCONJ
easat-10526	72	22	context	context	NOUN
easat-10526	72	23	,	,	PUNCT
easat-10526	72	24	the	the	DET
easat-10526	72	25	experience	experience	NOUN
easat-10526	72	26	becomes	become	VERB
easat-10526	72	27	more	more	ADV
easat-10526	72	28	compelling	compelling	ADJ
easat-10526	72	29	,	,	PUNCT
easat-10526	72	30	and	and	CCONJ
easat-10526	72	31	the	the	DET
easat-10526	72	32	perception	perception	NOUN
easat-10526	72	33	of	of	ADP
easat-10526	72	34	the	the	DET
easat-10526	72	35	content	content	NOUN
easat-10526	72	36	increases	increase	VERB
easat-10526	72	37	.	.	PUNCT
easat-10526	73	1	through	through	ADP
easat-10526	73	2	the	the	DET
easat-10526	73	3	ai	ai	NOUN
easat-10526	73	4	system	system	NOUN
easat-10526	73	5	that	that	PRON
easat-10526	73	6	tracks	track	VERB
easat-10526	73	7	signals	signal	NOUN
easat-10526	73	8	such	such	ADJ
easat-10526	73	9	as	as	ADP
easat-10526	73	10	video	video	NOUN
easat-10526	73	11	viewing	view	VERB
easat-10526	73	12	duration	duration	NOUN
easat-10526	73	13	,	,	PUNCT
easat-10526	73	14	skip	skip	ADJ
easat-10526	73	15	rate	rate	NOUN
easat-10526	73	16	,	,	PUNCT
easat-10526	73	17	search	search	NOUN
easat-10526	73	18	history	history	NOUN
easat-10526	73	19	,	,	PUNCT
easat-10526	73	20	etc	etc	X
easat-10526	73	21	.	.	X
easat-10526	73	22	,	,	PUNCT
easat-10526	73	23	in	in	ADP
easat-10526	73	24	real	real	ADJ
easat-10526	73	25	time	time	NOUN
easat-10526	73	26	[	[	X
easat-10526	73	27	48	48	NUM
easat-10526	73	28	]	]	PUNCT
easat-10526	73	29	,	,	PUNCT
easat-10526	73	30	the	the	DET
easat-10526	73	31	724	724	NUM
easat-10526	73	32	edelweiss	edelweiss	PROPN
easat-10526	73	33	applied	apply	VERB
easat-10526	73	34	science	science	NOUN
easat-10526	73	35	and	and	CCONJ
easat-10526	73	36	technology	technology	NOUN
easat-10526	73	37	issn	issn	PROPN
easat-10526	73	38	:	:	PUNCT
easat-10526	73	39	2576	2576	NUM
easat-10526	73	40	-	-	SYM
easat-10526	73	41	8484	8484	NUM
easat-10526	73	42	vol	vol	NOUN
easat-10526	73	43	.	.	PROPN
easat-10526	74	1	9	9	NUM
easat-10526	74	2	,	,	PUNCT
easat-10526	74	3	no	no	INTJ
easat-10526	74	4	.	.	NOUN
easat-10526	74	5	10	10	NUM
easat-10526	74	6	:	:	PUNCT
easat-10526	74	7	721	721	NUM
easat-10526	74	8	-	-	NUM
easat-10526	74	9	745	745	NUM
easat-10526	74	10	,	,	PUNCT
easat-10526	74	11	2025	2025	NUM
easat-10526	74	12	doi	doi	NOUN
easat-10526	74	13	:	:	PUNCT
easat-10526	74	14	10.55214/2576	10.55214/2576	NUM
easat-10526	74	15	-	-	SYM
easat-10526	74	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	75	1	©	©	ADP
easat-10526	75	2	2025	2025	NUM
easat-10526	75	3	by	by	ADP
easat-10526	75	4	the	the	DET
easat-10526	75	5	authors	author	NOUN
easat-10526	75	6	;	;	PUNCT
easat-10526	75	7	licensee	licensee	PROPN
easat-10526	75	8	learning	learn	VERB
easat-10526	75	9	gate	gate	NOUN
easat-10526	75	10	algorithm	algorithm	PROPN
easat-10526	75	11	will	will	AUX
easat-10526	75	12	automatically	automatically	ADV
easat-10526	75	13	recommend	recommend	VERB
easat-10526	75	14	short	short	ADJ
easat-10526	75	15	videos	video	NOUN
easat-10526	75	16	about	about	ADP
easat-10526	75	17	products	product	NOUN
easat-10526	75	18	that	that	PRON
easat-10526	75	19	are	be	AUX
easat-10526	75	20	close	close	ADJ
easat-10526	75	21	to	to	ADP
easat-10526	75	22	the	the	DET
easat-10526	75	23	user	user	NOUN
easat-10526	75	24	's	's	PART
easat-10526	75	25	current	current	ADJ
easat-10526	75	26	interests	interest	NOUN
easat-10526	75	27	,	,	PUNCT
easat-10526	75	28	needs	need	NOUN
easat-10526	75	29	,	,	PUNCT
easat-10526	75	30	and	and	CCONJ
easat-10526	75	31	context	context	VERB
easat-10526	75	32	[	[	X
easat-10526	75	33	54	54	NUM
easat-10526	75	34	]	]	PUNCT
easat-10526	75	35	.	.	PUNCT
easat-10526	76	1	according	accord	VERB
easat-10526	76	2	to	to	ADP
easat-10526	76	3	research	research	NOUN
easat-10526	76	4	by	by	ADP
easat-10526	76	5	bao	bao	PROPN
easat-10526	76	6	et	et	PROPN
easat-10526	76	7	al	al	PROPN
easat-10526	76	8	.	.	PUNCT
easat-10526	77	1	[	[	X
easat-10526	77	2	55	55	NUM
easat-10526	77	3	]	]	PUNCT
easat-10526	77	4	the	the	DET
easat-10526	77	5	pr²	pr²	NOUN
easat-10526	77	6	(	(	PUNCT
easat-10526	77	7	personalized	personalized	ADJ
easat-10526	77	8	retrieval	retrieval	NOUN
easat-10526	77	9	&	&	CCONJ
easat-10526	77	10	ranking	ranking	ADJ
easat-10526	77	11	)	)	PUNCT
easat-10526	77	12	system	system	NOUN
easat-10526	77	13	in	in	ADP
easat-10526	77	14	the	the	DET
easat-10526	77	15	short	short	ADJ
easat-10526	77	16	-	-	PUNCT
easat-10526	77	17	form	form	NOUN
easat-10526	77	18	video	video	NOUN
easat-10526	77	19	search	search	NOUN
easat-10526	77	20	environment	environment	NOUN
easat-10526	77	21	increased	increase	VERB
easat-10526	77	22	ctr@10	ctr@10	NOUN
easat-10526	77	23	by	by	ADP
easat-10526	77	24	10.2	10.2	NUM
easat-10526	77	25	%	%	NOUN
easat-10526	77	26	,	,	PUNCT
easat-10526	77	27	video	video	NOUN
easat-10526	77	28	viewing	view	VERB
easat-10526	77	29	time	time	NOUN
easat-10526	77	30	increased	increase	VERB
easat-10526	77	31	by	by	ADP
easat-10526	77	32	20	20	NUM
easat-10526	77	33	%	%	NOUN
easat-10526	77	34	,	,	PUNCT
easat-10526	77	35	and	and	CCONJ
easat-10526	77	36	daily	daily	ADV
easat-10526	77	37	active	active	ADJ
easat-10526	77	38	users	user	NOUN
easat-10526	77	39	increased	increase	VERB
easat-10526	77	40	by	by	ADP
easat-10526	77	41	1.6	1.6	NUM
easat-10526	77	42	%	%	NOUN
easat-10526	77	43	by	by	ADP
easat-10526	77	44	improving	improve	VERB
easat-10526	77	45	the	the	DET
easat-10526	77	46	level	level	NOUN
easat-10526	77	47	of	of	ADP
easat-10526	77	48	content	content	NOUN
easat-10526	77	49	personalization	personalization	NOUN
easat-10526	77	50	to	to	PART
easat-10526	77	51	match	match	VERB
easat-10526	77	52	user	user	NOUN
easat-10526	77	53	interests	interest	NOUN
easat-10526	77	54	.	.	PUNCT
easat-10526	78	1	this	this	DET
easat-10526	78	2	data	datum	NOUN
easat-10526	78	3	highlights	highlight	NOUN
easat-10526	78	4	that	that	SCONJ
easat-10526	78	5	in	in	ADP
easat-10526	78	6	the	the	DET
easat-10526	78	7	fast	fast	ADV
easat-10526	78	8	-	-	PUNCT
easat-10526	78	9	paced	pace	VERB
easat-10526	78	10	ecosystem	ecosystem	NOUN
easat-10526	78	11	of	of	ADP
easat-10526	78	12	short	short	ADJ
easat-10526	78	13	-	-	PUNCT
easat-10526	78	14	form	form	NOUN
easat-10526	78	15	videos	video	NOUN
easat-10526	78	16	in	in	ADP
easat-10526	78	17	e	e	NOUN
easat-10526	78	18	-	-	NOUN
easat-10526	78	19	commerce	commerce	NOUN
easat-10526	78	20	,	,	PUNCT
easat-10526	78	21	relevant	relevant	ADJ
easat-10526	78	22	experience	experience	NOUN
easat-10526	78	23	plays	play	VERB
easat-10526	78	24	a	a	DET
easat-10526	78	25	key	key	ADJ
easat-10526	78	26	role	role	NOUN
easat-10526	78	27	in	in	ADP
easat-10526	78	28	retaining	retain	VERB
easat-10526	78	29	users	user	NOUN
easat-10526	78	30	.	.	PUNCT
easat-10526	79	1	when	when	SCONJ
easat-10526	79	2	video	video	NOUN
easat-10526	79	3	content	content	NOUN
easat-10526	79	4	matches	match	VERB
easat-10526	79	5	current	current	ADJ
easat-10526	79	6	perception	perception	NOUN
easat-10526	79	7	,	,	PUNCT
easat-10526	79	8	viewers	viewer	NOUN
easat-10526	79	9	are	be	AUX
easat-10526	79	10	more	more	ADV
easat-10526	79	11	likely	likely	ADJ
easat-10526	79	12	to	to	PART
easat-10526	79	13	enter	enter	VERB
easat-10526	79	14	a	a	DET
easat-10526	79	15	state	state	NOUN
easat-10526	79	16	of	of	ADP
easat-10526	79	17	immersive	immersive	ADJ
easat-10526	79	18	experience	experience	NOUN
easat-10526	79	19	,	,	PUNCT
easat-10526	79	20	allowing	allow	VERB
easat-10526	79	21	them	they	PRON
easat-10526	79	22	to	to	PART
easat-10526	79	23	focus	focus	VERB
easat-10526	79	24	more	more	ADV
easat-10526	79	25	deeply	deeply	ADV
easat-10526	79	26	,	,	PUNCT
easat-10526	79	27	process	process	NOUN
easat-10526	79	28	emotions	emotion	NOUN
easat-10526	79	29	,	,	PUNCT
easat-10526	79	30	and	and	CCONJ
easat-10526	79	31	perceive	perceive	ADJ
easat-10526	79	32	product	product	NOUN
easat-10526	79	33	value	value	NOUN
easat-10526	79	34	more	more	ADV
easat-10526	79	35	effectively	effectively	ADV
easat-10526	79	36	,	,	PUNCT
easat-10526	79	37	thereby	thereby	ADV
easat-10526	79	38	increasing	increase	VERB
easat-10526	79	39	consumption	consumption	NOUN
easat-10526	79	40	intention	intention	NOUN
easat-10526	79	41	[	[	X
easat-10526	79	42	21	21	NUM
easat-10526	79	43	]	]	PUNCT
easat-10526	79	44	.	.	PUNCT
easat-10526	80	1	the	the	DET
easat-10526	80	2	ability	ability	NOUN
easat-10526	80	3	to	to	PART
easat-10526	80	4	inspire	inspire	VERB
easat-10526	80	5	through	through	ADP
easat-10526	80	6	ai	ai	ADJ
easat-10526	80	7	-	-	PUNCT
easat-10526	80	8	personalized	personalized	ADJ
easat-10526	80	9	short	short	ADJ
easat-10526	80	10	video	video	NOUN
easat-10526	80	11	recommendations	recommendation	NOUN
easat-10526	80	12	activates	activate	VERB
easat-10526	80	13	deeper	deep	ADJ
easat-10526	80	14	user	user	NOUN
easat-10526	80	15	interaction	interaction	NOUN
easat-10526	80	16	with	with	ADP
easat-10526	80	17	the	the	DET
easat-10526	80	18	e	e	PROPN
easat-10526	80	19	-	-	NOUN
easat-10526	80	20	commerce	commerce	NOUN
easat-10526	80	21	platform	platform	NOUN
easat-10526	80	22	.	.	PUNCT
easat-10526	81	1	in	in	ADP
easat-10526	81	2	marketing	marketing	NOUN
easat-10526	81	3	,	,	PUNCT
easat-10526	81	4	an	an	DET
easat-10526	81	5	inspirational	inspirational	ADJ
easat-10526	81	6	experience	experience	NOUN
easat-10526	81	7	is	be	AUX
easat-10526	81	8	a	a	DET
easat-10526	81	9	specific	specific	ADJ
easat-10526	81	10	psychological	psychological	ADJ
easat-10526	81	11	state	state	NOUN
easat-10526	81	12	that	that	PRON
easat-10526	81	13	occurs	occur	VERB
easat-10526	81	14	when	when	SCONJ
easat-10526	81	15	consumers	consumer	NOUN
easat-10526	81	16	feel	feel	VERB
easat-10526	81	17	inspired	inspire	VERB
easat-10526	81	18	by	by	ADP
easat-10526	81	19	ideas	idea	NOUN
easat-10526	81	20	,	,	PUNCT
easat-10526	81	21	positive	positive	ADJ
easat-10526	81	22	emotions	emotion	NOUN
easat-10526	81	23	,	,	PUNCT
easat-10526	81	24	or	or	CCONJ
easat-10526	81	25	the	the	DET
easat-10526	81	26	desire	desire	NOUN
easat-10526	81	27	to	to	PART
easat-10526	81	28	act	act	VERB
easat-10526	81	29	through	through	ADP
easat-10526	81	30	receiving	receive	VERB
easat-10526	81	31	targeted	target	VERB
easat-10526	81	32	content	content	NOUN
easat-10526	81	33	[	[	X
easat-10526	81	34	56	56	NUM
easat-10526	81	35	,	,	PUNCT
easat-10526	81	36	57	57	NUM
easat-10526	81	37	]	]	PUNCT
easat-10526	81	38	,	,	PUNCT
easat-10526	81	39	considered	consider	VERB
easat-10526	81	40	an	an	DET
easat-10526	81	41	emotional	emotional	ADJ
easat-10526	81	42	and	and	CCONJ
easat-10526	81	43	cognitive	cognitive	ADJ
easat-10526	81	44	factor	factor	NOUN
easat-10526	81	45	between	between	ADP
easat-10526	81	46	"	"	PUNCT
easat-10526	81	47	knowing	know	VERB
easat-10526	81	48	"	"	PUNCT
easat-10526	81	49	and	and	CCONJ
easat-10526	81	50	"	"	PUNCT
easat-10526	81	51	wanting	want	VERB
easat-10526	81	52	to	to	PART
easat-10526	81	53	act	act	VERB
easat-10526	81	54	.	.	PUNCT
easat-10526	81	55	"	"	PUNCT
easat-10526	82	1	unlike	unlike	ADP
easat-10526	82	2	relevant	relevant	ADJ
easat-10526	82	3	experiences	experience	NOUN
easat-10526	82	4	directly	directly	ADV
easat-10526	82	5	associated	associate	VERB
easat-10526	82	6	with	with	ADP
easat-10526	82	7	rational	rational	ADJ
easat-10526	82	8	benefits	benefit	NOUN
easat-10526	82	9	,	,	PUNCT
easat-10526	82	10	inspirational	inspirational	ADJ
easat-10526	82	11	experiences	experience	NOUN
easat-10526	82	12	can	can	AUX
easat-10526	82	13	shift	shift	VERB
easat-10526	82	14	attitudes	attitude	NOUN
easat-10526	82	15	and	and	CCONJ
easat-10526	82	16	awaken	awaken	VERB
easat-10526	82	17	latent	latent	NOUN
easat-10526	82	18	needs	need	NOUN
easat-10526	82	19	[	[	X
easat-10526	82	20	58	58	NUM
easat-10526	82	21	]	]	PUNCT
easat-10526	82	22	.	.	PUNCT
easat-10526	83	1	they	they	PRON
easat-10526	83	2	help	help	VERB
easat-10526	83	3	consumers	consumer	NOUN
easat-10526	83	4	envision	envision	VERB
easat-10526	83	5	what	what	PRON
easat-10526	83	6	they	they	PRON
easat-10526	83	7	would	would	AUX
easat-10526	83	8	"	"	PUNCT
easat-10526	83	9	look	look	VERB
easat-10526	83	10	like	like	ADP
easat-10526	83	11	"	"	PUNCT
easat-10526	83	12	if	if	SCONJ
easat-10526	83	13	they	they	PRON
easat-10526	83	14	used	use	VERB
easat-10526	83	15	the	the	DET
easat-10526	83	16	product	product	NOUN
easat-10526	83	17	.	.	PUNCT
easat-10526	84	1	the	the	DET
easat-10526	84	2	study	study	NOUN
easat-10526	84	3	on	on	ADP
easat-10526	84	4	tourism	tourism	NOUN
easat-10526	84	5	by	by	ADP
easat-10526	84	6	khoi	khoi	PROPN
easat-10526	84	7	et	et	PROPN
easat-10526	84	8	al	al	PROPN
easat-10526	84	9	.	.	PUNCT
easat-10526	85	1	[	[	X
easat-10526	85	2	59	59	NUM
easat-10526	85	3	]	]	PUNCT
easat-10526	85	4	is	be	AUX
easat-10526	85	5	one	one	NUM
easat-10526	85	6	of	of	ADP
easat-10526	85	7	the	the	DET
easat-10526	85	8	most	most	ADV
easat-10526	85	9	unmistakable	unmistakable	ADJ
easat-10526	85	10	pieces	piece	NOUN
easat-10526	85	11	of	of	ADP
easat-10526	85	12	evidence	evidence	NOUN
easat-10526	85	13	,	,	PUNCT
easat-10526	85	14	which	which	PRON
easat-10526	85	15	shows	show	VERB
easat-10526	85	16	the	the	DET
easat-10526	85	17	ability	ability	NOUN
easat-10526	85	18	of	of	ADP
easat-10526	85	19	short	short	ADJ
easat-10526	85	20	video	video	NOUN
easat-10526	85	21	content	content	NOUN
easat-10526	85	22	to	to	PART
easat-10526	85	23	inspire	inspire	VERB
easat-10526	85	24	not	not	PART
easat-10526	85	25	only	only	ADV
easat-10526	85	26	initial	initial	ADJ
easat-10526	85	27	attention	attention	NOUN
easat-10526	85	28	but	but	CCONJ
easat-10526	85	29	also	also	ADV
easat-10526	85	30	to	to	PART
easat-10526	85	31	trigger	trigger	VERB
easat-10526	85	32	a	a	DET
easat-10526	85	33	psychological	psychological	ADJ
easat-10526	85	34	state	state	NOUN
easat-10526	85	35	of	of	ADP
easat-10526	85	36	immersion	immersion	NOUN
easat-10526	85	37	.	.	PUNCT
easat-10526	86	1	when	when	SCONJ
easat-10526	86	2	users	user	NOUN
easat-10526	86	3	feel	feel	VERB
easat-10526	86	4	present	present	ADJ
easat-10526	86	5	in	in	ADP
easat-10526	86	6	the	the	DET
easat-10526	86	7	content	content	NOUN
easat-10526	86	8	environment	environment	NOUN
easat-10526	86	9	,	,	PUNCT
easat-10526	86	10	they	they	PRON
easat-10526	86	11	are	be	AUX
easat-10526	86	12	more	more	ADV
easat-10526	86	13	likely	likely	ADJ
easat-10526	86	14	to	to	PART
easat-10526	86	15	engage	engage	VERB
easat-10526	86	16	deeply	deeply	ADV
easat-10526	86	17	with	with	ADP
easat-10526	86	18	the	the	DET
easat-10526	86	19	video	video	NOUN
easat-10526	86	20	and	and	CCONJ
easat-10526	86	21	the	the	DET
easat-10526	86	22	platform	platform	NOUN
easat-10526	86	23	,	,	PUNCT
easat-10526	86	24	thereby	thereby	ADV
easat-10526	86	25	enhancing	enhance	VERB
easat-10526	86	26	the	the	DET
easat-10526	86	27	ability	ability	NOUN
easat-10526	86	28	to	to	PART
easat-10526	86	29	form	form	VERB
easat-10526	86	30	consumer	consumer	NOUN
easat-10526	86	31	motivation	motivation	NOUN
easat-10526	86	32	[	[	X
easat-10526	86	33	49	49	NUM
easat-10526	86	34	]	]	PUNCT
easat-10526	86	35	.	.	PUNCT
easat-10526	87	1	according	accord	VERB
easat-10526	87	2	to	to	ADP
easat-10526	87	3	research	research	NOUN
easat-10526	87	4	by	by	ADP
easat-10526	87	5	cachero	cachero	NOUN
easat-10526	87	6	-	-	PUNCT
easat-10526	87	7	martínez	martínez	NOUN
easat-10526	87	8	and	and	CCONJ
easat-10526	87	9	vázquez	vázquez	NOUN
easat-10526	87	10	-	-	PUNCT
easat-10526	87	11	casielles	casielle	NOUN
easat-10526	87	12	[	[	X
easat-10526	87	13	60	60	NUM
easat-10526	87	14	]	]	PUNCT
easat-10526	87	15	,	,	PUNCT
easat-10526	87	16	positive	positive	ADJ
easat-10526	87	17	emotional	emotional	ADJ
easat-10526	87	18	experiences	experience	NOUN
easat-10526	87	19	directly	directly	ADV
easat-10526	87	20	impact	impact	VERB
easat-10526	87	21	consumer	consumer	NOUN
easat-10526	87	22	engagement	engagement	NOUN
easat-10526	87	23	on	on	ADP
easat-10526	87	24	e	e	PROPN
easat-10526	87	25	-	-	NOUN
easat-10526	87	26	commerce	commerce	NOUN
easat-10526	87	27	platforms	platform	NOUN
easat-10526	87	28	,	,	PUNCT
easat-10526	87	29	even	even	ADV
easat-10526	87	30	without	without	ADP
easat-10526	87	31	a	a	DET
easat-10526	87	32	specific	specific	ADJ
easat-10526	87	33	call	call	NOUN
easat-10526	87	34	to	to	PART
easat-10526	87	35	purchase	purchase	VERB
easat-10526	87	36	.	.	PUNCT
easat-10526	88	1	in	in	ADP
easat-10526	88	2	the	the	DET
easat-10526	88	3	online	online	ADJ
easat-10526	88	4	consumer	consumer	NOUN
easat-10526	88	5	environment	environment	NOUN
easat-10526	88	6	,	,	PUNCT
easat-10526	88	7	the	the	DET
easat-10526	88	8	central	central	ADJ
easat-10526	88	9	role	role	NOUN
easat-10526	88	10	in	in	ADP
easat-10526	88	11	creating	create	VERB
easat-10526	88	12	a	a	DET
easat-10526	88	13	connection	connection	NOUN
easat-10526	88	14	between	between	ADP
easat-10526	88	15	consumers	consumer	NOUN
easat-10526	88	16	and	and	CCONJ
easat-10526	88	17	brands	brand	NOUN
easat-10526	88	18	is	be	AUX
easat-10526	88	19	the	the	DET
easat-10526	88	20	emotional	emotional	ADJ
easat-10526	88	21	experience	experience	NOUN
easat-10526	88	22	[	[	X
easat-10526	88	23	61	61	NUM
easat-10526	88	24	]	]	PUNCT
easat-10526	88	25	referring	refer	VERB
easat-10526	88	26	to	to	ADP
easat-10526	88	27	the	the	DET
easat-10526	88	28	emotions	emotion	NOUN
easat-10526	88	29	evoked	evoke	VERB
easat-10526	88	30	in	in	ADP
easat-10526	88	31	consumers	consumer	NOUN
easat-10526	88	32	during	during	ADP
easat-10526	88	33	the	the	DET
easat-10526	88	34	interaction	interaction	NOUN
easat-10526	88	35	with	with	ADP
easat-10526	88	36	the	the	DET
easat-10526	88	37	platform	platform	NOUN
easat-10526	88	38	,	,	PUNCT
easat-10526	88	39	product	product	NOUN
easat-10526	88	40	,	,	PUNCT
easat-10526	88	41	or	or	CCONJ
easat-10526	88	42	content	content	NOUN
easat-10526	88	43	,	,	PUNCT
easat-10526	88	44	including	include	VERB
easat-10526	88	45	satisfaction	satisfaction	NOUN
easat-10526	88	46	,	,	PUNCT
easat-10526	88	47	enjoyment	enjoyment	NOUN
easat-10526	88	48	,	,	PUNCT
easat-10526	88	49	interest	interest	NOUN
easat-10526	88	50	,	,	PUNCT
easat-10526	88	51	curiosity	curiosity	NOUN
easat-10526	88	52	,	,	PUNCT
easat-10526	88	53	or	or	CCONJ
easat-10526	88	54	emotion	emotion	NOUN
easat-10526	88	55	,	,	PUNCT
easat-10526	88	56	and	and	CCONJ
easat-10526	88	57	proven	prove	VERB
easat-10526	88	58	by	by	ADP
easat-10526	88	59	[	[	X
easat-10526	88	60	62	62	NUM
easat-10526	88	61	]	]	PUNCT
easat-10526	88	62	to	to	PART
easat-10526	88	63	have	have	VERB
easat-10526	88	64	an	an	DET
easat-10526	88	65	important	important	ADJ
easat-10526	88	66	influence	influence	NOUN
easat-10526	88	67	on	on	ADP
easat-10526	88	68	customer	customer	NOUN
easat-10526	88	69	experience	experience	NOUN
easat-10526	88	70	,	,	PUNCT
easat-10526	88	71	leading	lead	VERB
easat-10526	88	72	to	to	ADP
easat-10526	88	73	online	online	ADJ
easat-10526	88	74	purchase	purchase	NOUN
easat-10526	88	75	behavior	behavior	NOUN
easat-10526	88	76	,	,	PUNCT
easat-10526	88	77	short	short	ADJ
easat-10526	88	78	videos	video	NOUN
easat-10526	88	79	are	be	AUX
easat-10526	88	80	interactive	interactive	ADJ
easat-10526	88	81	elements	element	NOUN
easat-10526	88	82	that	that	PRON
easat-10526	88	83	can	can	AUX
easat-10526	88	84	evoke	evoke	VERB
easat-10526	88	85	viewers	viewer	NOUN
easat-10526	88	86	'	'	PART
easat-10526	88	87	emotions	emotion	NOUN
easat-10526	88	88	quickly	quickly	ADV
easat-10526	88	89	and	and	CCONJ
easat-10526	88	90	intensely	intensely	ADV
easat-10526	88	91	thanks	thank	NOUN
easat-10526	88	92	to	to	ADP
easat-10526	88	93	the	the	DET
easat-10526	88	94	harmonious	harmonious	ADJ
easat-10526	88	95	combination	combination	NOUN
easat-10526	88	96	of	of	ADP
easat-10526	88	97	visual	visual	ADJ
easat-10526	88	98	and	and	CCONJ
easat-10526	88	99	audio	audio	ADJ
easat-10526	88	100	elements	element	NOUN
easat-10526	88	101	[	[	X
easat-10526	88	102	17	17	NUM
easat-10526	88	103	]	]	PUNCT
easat-10526	88	104	.	.	PUNCT
easat-10526	89	1	the	the	DET
easat-10526	89	2	higher	high	ADJ
easat-10526	89	3	level	level	NOUN
easat-10526	89	4	of	of	ADP
easat-10526	89	5	personalization	personalization	NOUN
easat-10526	89	6	in	in	ADP
easat-10526	89	7	ai	ai	ADV
easat-10526	89	8	-	-	PUNCT
easat-10526	89	9	based	base	VERB
easat-10526	89	10	short	short	ADJ
easat-10526	89	11	video	video	NOUN
easat-10526	89	12	recommendations	recommendation	NOUN
easat-10526	89	13	increases	increase	VERB
easat-10526	89	14	the	the	DET
easat-10526	89	15	likelihood	likelihood	NOUN
easat-10526	89	16	that	that	SCONJ
easat-10526	89	17	consumers	consumer	NOUN
easat-10526	89	18	will	will	AUX
easat-10526	89	19	experience	experience	VERB
easat-10526	89	20	positive	positive	ADJ
easat-10526	89	21	emotions	emotion	NOUN
easat-10526	89	22	and	and	CCONJ
easat-10526	89	23	immersion	immersion	NOUN
easat-10526	89	24	,	,	PUNCT
easat-10526	89	25	which	which	PRON
easat-10526	89	26	in	in	ADP
easat-10526	89	27	turn	turn	NOUN
easat-10526	89	28	drives	drive	VERB
easat-10526	89	29	impulsive	impulsive	ADJ
easat-10526	89	30	or	or	CCONJ
easat-10526	89	31	intentional	intentional	ADJ
easat-10526	89	32	consumption	consumption	NOUN
easat-10526	89	33	behavior	behavior	NOUN
easat-10526	89	34	[	[	X
easat-10526	89	35	13	13	NUM
easat-10526	89	36	]	]	PUNCT
easat-10526	89	37	.	.	PUNCT
easat-10526	90	1	therefore	therefore	ADV
easat-10526	90	2	,	,	PUNCT
easat-10526	90	3	emotional	emotional	ADJ
easat-10526	90	4	experience	experience	NOUN
easat-10526	90	5	is	be	AUX
easat-10526	90	6	not	not	PART
easat-10526	90	7	just	just	ADV
easat-10526	90	8	a	a	DET
easat-10526	90	9	mere	mere	ADJ
easat-10526	90	10	emotional	emotional	ADJ
easat-10526	90	11	response	response	NOUN
easat-10526	90	12	but	but	CCONJ
easat-10526	90	13	also	also	ADV
easat-10526	90	14	a	a	DET
easat-10526	90	15	behavioral	behavioral	ADJ
easat-10526	90	16	trigger	trigger	NOUN
easat-10526	90	17	mechanism	mechanism	NOUN
easat-10526	90	18	in	in	ADP
easat-10526	90	19	the	the	DET
easat-10526	90	20	consumer	consumer	NOUN
easat-10526	90	21	experience	experience	NOUN
easat-10526	90	22	model	model	NOUN
easat-10526	90	23	within	within	ADP
easat-10526	90	24	the	the	DET
easat-10526	90	25	e	e	PROPN
easat-10526	90	26	-	-	PROPN
easat-10526	90	27	commerce	commerce	NOUN
easat-10526	90	28	environment	environment	NOUN
easat-10526	90	29	,	,	PUNCT
easat-10526	90	30	particularly	particularly	ADV
easat-10526	90	31	concerning	concern	VERB
easat-10526	90	32	ai	ai	NOUN
easat-10526	90	33	-	-	PUNCT
easat-10526	90	34	personalized	personalized	ADJ
easat-10526	90	35	short	short	ADJ
easat-10526	90	36	video	video	NOUN
easat-10526	90	37	content	content	NOUN
easat-10526	90	38	.	.	PUNCT
easat-10526	91	1	2.5	2.5	NUM
easat-10526	91	2	.	.	PUNCT
easat-10526	92	1	customer	customer	NOUN
easat-10526	92	2	intrinsic	intrinsic	ADJ
easat-10526	92	3	perception	perception	NOUN
easat-10526	92	4	in	in	ADP
easat-10526	92	5	marketing	marketing	NOUN
easat-10526	92	6	and	and	CCONJ
easat-10526	92	7	consumer	consumer	NOUN
easat-10526	92	8	behavior	behavior	NOUN
easat-10526	92	9	,	,	PUNCT
easat-10526	92	10	customer	customer	NOUN
easat-10526	92	11	intrinsic	intrinsic	ADJ
easat-10526	92	12	perception	perception	NOUN
easat-10526	92	13	refers	refer	VERB
easat-10526	92	14	to	to	ADP
easat-10526	92	15	deep	deep	ADJ
easat-10526	92	16	,	,	PUNCT
easat-10526	92	17	subjective	subjective	ADJ
easat-10526	92	18	,	,	PUNCT
easat-10526	92	19	and	and	CCONJ
easat-10526	92	20	unobservable	unobservable	ADJ
easat-10526	92	21	psychological	psychological	ADJ
easat-10526	92	22	states	state	NOUN
easat-10526	92	23	such	such	ADJ
easat-10526	92	24	as	as	ADP
easat-10526	92	25	feelings	feeling	NOUN
easat-10526	92	26	of	of	ADP
easat-10526	92	27	connection	connection	NOUN
easat-10526	92	28	,	,	PUNCT
easat-10526	92	29	focus	focus	NOUN
easat-10526	92	30	,	,	PUNCT
easat-10526	92	31	and	and	CCONJ
easat-10526	92	32	presence	presence	NOUN
easat-10526	92	33	[	[	X
easat-10526	92	34	53	53	NUM
easat-10526	92	35	,	,	PUNCT
easat-10526	92	36	63	63	NUM
easat-10526	92	37	,	,	PUNCT
easat-10526	92	38	64	64	NUM
easat-10526	92	39	]	]	PUNCT
easat-10526	92	40	.	.	PUNCT
easat-10526	93	1	these	these	DET
easat-10526	93	2	states	state	NOUN
easat-10526	93	3	are	be	AUX
easat-10526	93	4	triggered	trigger	VERB
easat-10526	93	5	when	when	SCONJ
easat-10526	93	6	consumers	consumer	NOUN
easat-10526	93	7	are	be	AUX
easat-10526	93	8	exposed	expose	VERB
easat-10526	93	9	to	to	ADP
easat-10526	93	10	personalized	personalized	ADJ
easat-10526	93	11	digital	digital	ADJ
easat-10526	93	12	content	content	NOUN
easat-10526	94	1	[	[	X
easat-10526	94	2	65	65	NUM
easat-10526	94	3	]	]	PUNCT
easat-10526	94	4	.	.	PUNCT
easat-10526	95	1	according	accord	VERB
easat-10526	95	2	to	to	ADP
easat-10526	95	3	the	the	DET
easat-10526	95	4	s	s	NOUN
easat-10526	95	5	-	-	ADJ
easat-10526	95	6	o	o	NOUN
easat-10526	95	7	-	-	PUNCT
easat-10526	95	8	r	r	NOUN
easat-10526	95	9	theoretical	theoretical	ADJ
easat-10526	95	10	framework	framework	NOUN
easat-10526	95	11	,	,	PUNCT
easat-10526	95	12	this	this	PRON
easat-10526	95	13	is	be	AUX
easat-10526	95	14	the	the	DET
easat-10526	95	15	internal	internal	ADJ
easat-10526	95	16	response	response	NOUN
easat-10526	95	17	(	(	PUNCT
easat-10526	95	18	organism	organism	NOUN
easat-10526	95	19	)	)	PUNCT
easat-10526	95	20	,	,	PUNCT
easat-10526	95	21	which	which	PRON
easat-10526	95	22	acts	act	VERB
easat-10526	95	23	as	as	ADP
easat-10526	95	24	an	an	DET
easat-10526	95	25	intermediary	intermediary	NOUN
easat-10526	95	26	between	between	ADP
easat-10526	95	27	external	external	ADJ
easat-10526	95	28	stimuli	stimulus	NOUN
easat-10526	95	29	(	(	PUNCT
easat-10526	95	30	stimulus	stimulus	NOUN
easat-10526	95	31	)	)	PUNCT
easat-10526	95	32	and	and	CCONJ
easat-10526	95	33	behavior	behavior	NOUN
easat-10526	95	34	(	(	PUNCT
easat-10526	95	35	response	response	NOUN
easat-10526	95	36	)	)	PUNCT
easat-10526	95	37	.	.	PUNCT
easat-10526	96	1	research	research	NOUN
easat-10526	96	2	shows	show	VERB
easat-10526	96	3	that	that	SCONJ
easat-10526	96	4	intrinsic	intrinsic	ADJ
easat-10526	96	5	perception	perception	NOUN
easat-10526	96	6	greatly	greatly	ADV
easat-10526	96	7	influences	influence	VERB
easat-10526	96	8	purchase	purchase	NOUN
easat-10526	96	9	intentions	intention	NOUN
easat-10526	96	10	in	in	ADP
easat-10526	96	11	short	short	ADJ
easat-10526	96	12	-	-	PUNCT
easat-10526	96	13	form	form	NOUN
easat-10526	96	14	video	video	NOUN
easat-10526	96	15	marketing	marketing	NOUN
easat-10526	96	16	,	,	PUNCT
easat-10526	96	17	especially	especially	ADV
easat-10526	96	18	when	when	SCONJ
easat-10526	96	19	platforms	platform	NOUN
easat-10526	96	20	use	use	VERB
easat-10526	96	21	ai	ai	VERB
easat-10526	96	22	to	to	PART
easat-10526	96	23	customize	customize	VERB
easat-10526	96	24	content	content	NOUN
easat-10526	96	25	for	for	ADP
easat-10526	96	26	users	user	NOUN
easat-10526	96	27	[	[	X
easat-10526	96	28	21	21	NUM
easat-10526	96	29	,	,	PUNCT
easat-10526	96	30	66	66	NUM
easat-10526	96	31	]	]	PUNCT
easat-10526	96	32	.	.	PUNCT
easat-10526	97	1	immersive	immersive	ADJ
easat-10526	97	2	experience	experience	NOUN
easat-10526	97	3	is	be	AUX
easat-10526	97	4	a	a	DET
easat-10526	97	5	measurable	measurable	ADJ
easat-10526	97	6	and	and	CCONJ
easat-10526	97	7	tangible	tangible	ADJ
easat-10526	97	8	manifestation	manifestation	NOUN
easat-10526	97	9	of	of	ADP
easat-10526	97	10	intrinsic	intrinsic	ADJ
easat-10526	97	11	perception	perception	NOUN
easat-10526	97	12	,	,	PUNCT
easat-10526	97	13	characterized	characterize	VERB
easat-10526	97	14	by	by	ADP
easat-10526	97	15	a	a	DET
easat-10526	97	16	state	state	NOUN
easat-10526	97	17	of	of	ADP
easat-10526	97	18	immersion	immersion	NOUN
easat-10526	97	19	in	in	ADP
easat-10526	97	20	which	which	PRON
easat-10526	97	21	consumers	consumer	NOUN
easat-10526	97	22	are	be	AUX
easat-10526	97	23	entirely	entirely	ADV
easat-10526	97	24	absorbed	absorb	VERB
easat-10526	97	25	in	in	ADP
easat-10526	97	26	the	the	DET
easat-10526	97	27	content	content	NOUN
easat-10526	97	28	,	,	PUNCT
easat-10526	97	29	to	to	ADP
easat-10526	97	30	the	the	DET
easat-10526	97	31	point	point	NOUN
easat-10526	97	32	of	of	ADP
easat-10526	97	33	losing	lose	VERB
easat-10526	97	34	track	track	NOUN
easat-10526	97	35	of	of	ADP
easat-10526	97	36	time	time	NOUN
easat-10526	97	37	,	,	PUNCT
easat-10526	97	38	space	space	NOUN
easat-10526	97	39	,	,	PUNCT
easat-10526	97	40	and	and	CCONJ
easat-10526	97	41	their	their	PRON
easat-10526	97	42	behavior	behavior	NOUN
easat-10526	97	43	[	[	X
easat-10526	97	44	67	67	NUM
easat-10526	97	45	]	]	PUNCT
easat-10526	97	46	.	.	PUNCT
easat-10526	98	1	this	this	DET
easat-10526	98	2	state	state	NOUN
easat-10526	98	3	often	often	ADV
easat-10526	98	4	occurs	occur	VERB
easat-10526	98	5	when	when	SCONJ
easat-10526	98	6	the	the	DET
easat-10526	98	7	content	content	NOUN
easat-10526	98	8	is	be	AUX
easat-10526	98	9	personalized	personalize	VERB
easat-10526	98	10	in	in	ADP
easat-10526	98	11	real	real	ADJ
easat-10526	98	12	time	time	NOUN
easat-10526	98	13	,	,	PUNCT
easat-10526	98	14	highly	highly	ADV
easat-10526	98	15	emotional	emotional	ADJ
easat-10526	98	16	,	,	PUNCT
easat-10526	98	17	and	and	CCONJ
easat-10526	98	18	contextually	contextually	ADV
easat-10526	98	19	relevant	relevant	ADJ
easat-10526	98	20	,	,	PUNCT
easat-10526	98	21	especially	especially	ADV
easat-10526	98	22	short	short	ADJ
easat-10526	98	23	videos	video	NOUN
easat-10526	98	24	personalized	personalize	VERB
easat-10526	98	25	by	by	ADP
easat-10526	98	26	ai	ai	VERB
easat-10526	98	27	that	that	PRON
easat-10526	98	28	are	be	AUX
easat-10526	98	29	highly	highly	ADV
easat-10526	98	30	relevant	relevant	ADJ
easat-10526	98	31	to	to	ADP
easat-10526	98	32	consumers	consumer	NOUN
easat-10526	98	33	[	[	X
easat-10526	98	34	13	13	NUM
easat-10526	98	35	,	,	PUNCT
easat-10526	98	36	53	53	NUM
easat-10526	98	37	]	]	PUNCT
easat-10526	98	38	.	.	PUNCT
easat-10526	99	1	unlike	unlike	ADP
easat-10526	99	2	behaviors	behavior	NOUN
easat-10526	99	3	such	such	ADJ
easat-10526	99	4	as	as	ADP
easat-10526	99	5	liking	like	VERB
easat-10526	99	6	or	or	CCONJ
easat-10526	99	7	commenting	commenting	NOUN
easat-10526	99	8	,	,	PUNCT
easat-10526	99	9	immersion	immersion	NOUN
easat-10526	99	10	is	be	AUX
easat-10526	99	11	an	an	DET
easat-10526	99	12	emotional	emotional	ADJ
easat-10526	99	13	,	,	PUNCT
easat-10526	99	14	cognitive	cognitive	ADJ
easat-10526	99	15	response	response	NOUN
easat-10526	99	16	deeply	deeply	ADV
easat-10526	99	17	embedded	embed	VERB
easat-10526	99	18	in	in	ADP
easat-10526	99	19	the	the	DET
easat-10526	99	20	viewer	viewer	NOUN
easat-10526	99	21	and	and	CCONJ
easat-10526	99	22	needs	need	VERB
easat-10526	99	23	to	to	PART
easat-10526	99	24	be	be	AUX
easat-10526	99	25	captured	capture	VERB
easat-10526	99	26	by	by	ADP
easat-10526	99	27	observing	observe	VERB
easat-10526	99	28	the	the	DET
easat-10526	99	29	viewer	viewer	NOUN
easat-10526	99	30	’s	’s	PART
easat-10526	99	31	internalization	internalization	NOUN
easat-10526	99	32	process	process	NOUN
easat-10526	99	33	[	[	X
easat-10526	99	34	68	68	NUM
easat-10526	99	35	,	,	PUNCT
easat-10526	99	36	69	69	NUM
easat-10526	99	37	]	]	PUNCT
easat-10526	99	38	.	.	PUNCT
easat-10526	100	1	this	this	DET
easat-10526	100	2	study	study	NOUN
easat-10526	100	3	inherits	inherit	VERB
easat-10526	100	4	that	that	DET
easat-10526	100	5	approach	approach	NOUN
easat-10526	100	6	,	,	PUNCT
easat-10526	100	7	viewing	view	VERB
easat-10526	100	8	immersive	immersive	NOUN
easat-10526	100	9	725	725	NUM
easat-10526	100	10	edelweiss	edelweiss	PROPN
easat-10526	100	11	applied	apply	VERB
easat-10526	100	12	science	science	NOUN
easat-10526	100	13	and	and	CCONJ
easat-10526	100	14	technology	technology	NOUN
easat-10526	100	15	issn	issn	PROPN
easat-10526	100	16	:	:	PUNCT
easat-10526	100	17	2576	2576	NUM
easat-10526	100	18	-	-	SYM
easat-10526	100	19	8484	8484	NUM
easat-10526	100	20	vol	vol	NOUN
easat-10526	100	21	.	.	PROPN
easat-10526	101	1	9	9	NUM
easat-10526	101	2	,	,	PUNCT
easat-10526	101	3	no	no	INTJ
easat-10526	101	4	.	.	NOUN
easat-10526	101	5	10	10	NUM
easat-10526	101	6	:	:	PUNCT
easat-10526	101	7	721	721	NUM
easat-10526	101	8	-	-	NUM
easat-10526	101	9	745	745	NUM
easat-10526	101	10	,	,	PUNCT
easat-10526	101	11	2025	2025	NUM
easat-10526	101	12	doi	doi	NOUN
easat-10526	101	13	:	:	PUNCT
easat-10526	101	14	10.55214/2576	10.55214/2576	NUM
easat-10526	101	15	-	-	SYM
easat-10526	101	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	102	1	©	©	ADP
easat-10526	102	2	2025	2025	NUM
easat-10526	102	3	by	by	ADP
easat-10526	102	4	the	the	DET
easat-10526	102	5	authors	author	NOUN
easat-10526	102	6	;	;	PUNCT
easat-10526	102	7	licensee	licensee	PROPN
easat-10526	102	8	learning	learn	VERB
easat-10526	102	9	gate	gate	NOUN
easat-10526	102	10	experience	experience	NOUN
easat-10526	102	11	as	as	ADP
easat-10526	102	12	a	a	DET
easat-10526	102	13	core	core	NOUN
easat-10526	102	14	part	part	NOUN
easat-10526	102	15	of	of	ADP
easat-10526	102	16	internal	internal	ADJ
easat-10526	102	17	cognition	cognition	NOUN
easat-10526	102	18	,	,	PUNCT
easat-10526	102	19	contributing	contribute	VERB
easat-10526	102	20	to	to	ADP
easat-10526	102	21	explaining	explain	VERB
easat-10526	102	22	the	the	DET
easat-10526	102	23	relationship	relationship	NOUN
easat-10526	102	24	between	between	ADP
easat-10526	102	25	personalized	personalize	VERB
easat-10526	102	26	video	video	NOUN
easat-10526	102	27	content	content	NOUN
easat-10526	102	28	and	and	CCONJ
easat-10526	102	29	consumer	consumer	NOUN
easat-10526	102	30	behavior	behavior	NOUN
easat-10526	102	31	[	[	X
easat-10526	102	32	70	70	NUM
easat-10526	102	33	,	,	PUNCT
easat-10526	102	34	71	71	NUM
easat-10526	102	35	]	]	PUNCT
easat-10526	102	36	.	.	PUNCT
easat-10526	103	1	2.6	2.6	NUM
easat-10526	103	2	.	.	PUNCT
easat-10526	104	1	information	information	NOUN
easat-10526	104	2	factors	factor	NOUN
easat-10526	104	3	customers	customer	NOUN
easat-10526	104	4	interact	interact	VERB
easat-10526	104	5	with	with	ADP
easat-10526	104	6	the	the	DET
easat-10526	104	7	content	content	NOUN
easat-10526	104	8	provided	provide	VERB
easat-10526	104	9	by	by	ADP
easat-10526	104	10	ai	ai	ADJ
easat-10526	104	11	-	-	PUNCT
easat-10526	104	12	personalized	personalized	ADJ
easat-10526	104	13	short	short	ADJ
easat-10526	104	14	video	video	NOUN
easat-10526	104	15	recommendations	recommendation	NOUN
easat-10526	104	16	on	on	ADP
easat-10526	104	17	ecommerce	ecommerce	NOUN
easat-10526	104	18	platforms	platform	NOUN
easat-10526	104	19	and	and	CCONJ
easat-10526	104	20	evaluate	evaluate	VERB
easat-10526	104	21	the	the	DET
easat-10526	104	22	security	security	NOUN
easat-10526	104	23	of	of	ADP
easat-10526	104	24	their	their	PRON
easat-10526	104	25	personal	personal	ADJ
easat-10526	104	26	data	datum	NOUN
easat-10526	104	27	and	and	CCONJ
easat-10526	104	28	the	the	DET
easat-10526	104	29	accuracy	accuracy	NOUN
easat-10526	104	30	of	of	ADP
easat-10526	104	31	the	the	DET
easat-10526	104	32	information	information	NOUN
easat-10526	104	33	presented	present	VERB
easat-10526	104	34	in	in	ADP
easat-10526	104	35	the	the	DET
easat-10526	104	36	videos	video	NOUN
easat-10526	104	37	[	[	X
easat-10526	104	38	51	51	NUM
easat-10526	104	39	]	]	PUNCT
easat-10526	104	40	.	.	PUNCT
easat-10526	105	1	privacy	privacy	NOUN
easat-10526	105	2	concerns	concern	NOUN
easat-10526	105	3	,	,	PUNCT
easat-10526	105	4	which	which	PRON
easat-10526	105	5	are	be	AUX
easat-10526	105	6	defined	define	VERB
easat-10526	105	7	as	as	ADP
easat-10526	105	8	the	the	DET
easat-10526	105	9	level	level	NOUN
easat-10526	105	10	of	of	ADP
easat-10526	105	11	anxiety	anxiety	NOUN
easat-10526	105	12	a	a	DET
easat-10526	105	13	person	person	NOUN
easat-10526	105	14	has	have	VERB
easat-10526	105	15	about	about	ADP
easat-10526	105	16	their	their	PRON
easat-10526	105	17	personal	personal	ADJ
easat-10526	105	18	information	information	NOUN
easat-10526	105	19	being	be	AUX
easat-10526	105	20	gathered	gather	VERB
easat-10526	105	21	and	and	CCONJ
easat-10526	105	22	used	use	VERB
easat-10526	105	23	without	without	ADP
easat-10526	105	24	their	their	PRON
easat-10526	105	25	express	express	ADJ
easat-10526	105	26	consent	consent	NOUN
easat-10526	105	27	,	,	PUNCT
easat-10526	105	28	arise	arise	VERB
easat-10526	105	29	when	when	SCONJ
easat-10526	105	30	they	they	PRON
easat-10526	105	31	are	be	AUX
easat-10526	105	32	aware	aware	ADJ
easat-10526	105	33	that	that	SCONJ
easat-10526	105	34	they	they	PRON
easat-10526	105	35	are	be	AUX
easat-10526	105	36	being	be	AUX
easat-10526	105	37	tracked	track	VERB
easat-10526	105	38	and	and	CCONJ
easat-10526	105	39	that	that	SCONJ
easat-10526	105	40	their	their	PRON
easat-10526	105	41	online	online	ADJ
easat-10526	105	42	activity	activity	NOUN
easat-10526	105	43	is	be	AUX
easat-10526	105	44	being	be	AUX
easat-10526	105	45	examined	examine	VERB
easat-10526	105	46	[	[	PUNCT
easat-10526	105	47	72	72	NUM
easat-10526	105	48	,	,	PUNCT
easat-10526	105	49	73	73	NUM
easat-10526	105	50	]	]	PUNCT
easat-10526	105	51	.	.	PUNCT
easat-10526	106	1	trust	trust	NOUN
easat-10526	106	2	can	can	AUX
easat-10526	106	3	be	be	AUX
easat-10526	106	4	severely	severely	ADV
easat-10526	106	5	damaged	damage	VERB
easat-10526	106	6	and	and	CCONJ
easat-10526	106	7	the	the	DET
easat-10526	106	8	immersive	immersive	ADJ
easat-10526	106	9	experience	experience	NOUN
easat-10526	106	10	disrupted	disrupt	VERB
easat-10526	106	11	when	when	SCONJ
easat-10526	106	12	ai	ai	VERB
easat-10526	106	13	-	-	PUNCT
easat-10526	106	14	personalized	personalize	VERB
easat-10526	106	15	recommendation	recommendation	NOUN
easat-10526	106	16	systems	system	NOUN
easat-10526	106	17	present	present	ADJ
easat-10526	106	18	content	content	NOUN
easat-10526	106	19	that	that	PRON
easat-10526	106	20	closely	closely	ADV
easat-10526	106	21	matches	match	VERB
easat-10526	106	22	users	user	NOUN
easat-10526	106	23	'	'	PART
easat-10526	106	24	online	online	ADJ
easat-10526	106	25	activities	activity	NOUN
easat-10526	106	26	[	[	X
easat-10526	106	27	74	74	NUM
easat-10526	106	28	,	,	PUNCT
easat-10526	106	29	75	75	NUM
easat-10526	106	30	]	]	PUNCT
easat-10526	106	31	.	.	PUNCT
easat-10526	107	1	this	this	DET
easat-10526	107	2	study	study	NOUN
easat-10526	107	3	builds	build	VERB
easat-10526	107	4	on	on	ADP
easat-10526	107	5	earlier	early	ADJ
easat-10526	107	6	research	research	NOUN
easat-10526	107	7	by	by	ADP
easat-10526	107	8	clarifying	clarify	VERB
easat-10526	107	9	the	the	DET
easat-10526	107	10	negative	negative	ADJ
easat-10526	107	11	impact	impact	NOUN
easat-10526	107	12	of	of	ADP
easat-10526	107	13	privacy	privacy	NOUN
easat-10526	107	14	concerns	concern	NOUN
easat-10526	107	15	on	on	ADP
easat-10526	107	16	consumer	consumer	NOUN
easat-10526	107	17	purchase	purchase	NOUN
easat-10526	107	18	intention	intention	NOUN
easat-10526	107	19	,	,	PUNCT
easat-10526	107	20	even	even	ADV
easat-10526	107	21	in	in	ADP
easat-10526	107	22	situations	situation	NOUN
easat-10526	107	23	where	where	SCONJ
easat-10526	107	24	users	user	NOUN
easat-10526	107	25	have	have	AUX
easat-10526	107	26	initially	initially	ADV
easat-10526	107	27	responded	respond	VERB
easat-10526	107	28	emotionally	emotionally	ADV
easat-10526	107	29	favorably	favorably	ADV
easat-10526	107	30	to	to	ADP
easat-10526	107	31	the	the	DET
easat-10526	107	32	content	content	NOUN
easat-10526	107	33	.	.	PUNCT
easat-10526	108	1	in	in	ADP
easat-10526	108	2	addition	addition	NOUN
easat-10526	108	3	to	to	ADP
easat-10526	108	4	privacy	privacy	NOUN
easat-10526	108	5	issues	issue	NOUN
easat-10526	108	6	,	,	PUNCT
easat-10526	108	7	the	the	DET
easat-10526	108	8	high	high	ADJ
easat-10526	108	9	information	information	NOUN
easat-10526	108	10	quality	quality	NOUN
easat-10526	108	11	provided	provide	VERB
easat-10526	108	12	by	by	ADP
easat-10526	108	13	ai	ai	ADJ
easat-10526	108	14	-	-	PUNCT
easat-10526	108	15	personalized	personalized	ADJ
easat-10526	108	16	short	short	ADJ
easat-10526	108	17	video	video	NOUN
easat-10526	108	18	recommendations	recommendation	NOUN
easat-10526	108	19	is	be	AUX
easat-10526	108	20	essential	essential	ADJ
easat-10526	108	21	for	for	ADP
easat-10526	108	22	preserving	preserve	VERB
easat-10526	108	23	customer	customer	NOUN
easat-10526	108	24	confidence	confidence	NOUN
easat-10526	108	25	and	and	CCONJ
easat-10526	108	26	assisting	assist	VERB
easat-10526	108	27	with	with	ADP
easat-10526	108	28	e	e	NOUN
easat-10526	108	29	-	-	NOUN
easat-10526	108	30	commerce	commerce	NOUN
easat-10526	108	31	purchase	purchase	NOUN
easat-10526	108	32	decision	decision	NOUN
easat-10526	108	33	-	-	PUNCT
easat-10526	108	34	making	making	NOUN
easat-10526	108	35	[	[	X
easat-10526	108	36	15	15	NUM
easat-10526	108	37	]	]	PUNCT
easat-10526	108	38	.	.	PUNCT
easat-10526	109	1	short	short	ADJ
easat-10526	109	2	videos	video	NOUN
easat-10526	109	3	require	require	VERB
easat-10526	109	4	information	information	NOUN
easat-10526	109	5	that	that	PRON
easat-10526	109	6	is	be	AUX
easat-10526	109	7	accurate	accurate	ADJ
easat-10526	109	8	,	,	PUNCT
easat-10526	109	9	succinct	succinct	ADJ
easat-10526	109	10	,	,	PUNCT
easat-10526	109	11	and	and	CCONJ
easat-10526	109	12	pertinent	pertinent	ADJ
easat-10526	109	13	to	to	ADP
easat-10526	109	14	the	the	DET
easat-10526	109	15	context	context	NOUN
easat-10526	109	16	,	,	PUNCT
easat-10526	109	17	whereas	whereas	SCONJ
easat-10526	109	18	traditional	traditional	ADJ
easat-10526	109	19	advertising	advertising	NOUN
easat-10526	109	20	formats	format	NOUN
easat-10526	109	21	allow	allow	VERB
easat-10526	109	22	for	for	ADP
easat-10526	109	23	more	more	ADJ
easat-10526	109	24	elaboration	elaboration	NOUN
easat-10526	109	25	.	.	PUNCT
easat-10526	110	1	completeness	completeness	NOUN
easat-10526	110	2	,	,	PUNCT
easat-10526	110	3	clarity	clarity	NOUN
easat-10526	110	4	,	,	PUNCT
easat-10526	110	5	timeliness	timeliness	NOUN
easat-10526	110	6	,	,	PUNCT
easat-10526	110	7	and	and	CCONJ
easat-10526	110	8	relevance	relevance	NOUN
easat-10526	110	9	are	be	AUX
easat-10526	110	10	essential	essential	ADJ
easat-10526	110	11	for	for	ADP
easat-10526	110	12	high	high	ADJ
easat-10526	110	13	information	information	NOUN
easat-10526	110	14	quality	quality	NOUN
easat-10526	110	15	to	to	PART
easat-10526	110	16	convert	convert	VERB
easat-10526	110	17	immersive	immersive	ADJ
easat-10526	110	18	experiences	experience	NOUN
easat-10526	110	19	into	into	ADP
easat-10526	110	20	tangible	tangible	ADJ
easat-10526	110	21	consumer	consumer	NOUN
easat-10526	110	22	actions	action	NOUN
easat-10526	110	23	[	[	X
easat-10526	110	24	76	76	NUM
easat-10526	110	25	]	]	PUNCT
easat-10526	110	26	.	.	PUNCT
easat-10526	111	1	the	the	DET
easat-10526	111	2	immersive	immersive	ADJ
easat-10526	111	3	state	state	NOUN
easat-10526	111	4	may	may	AUX
easat-10526	111	5	be	be	AUX
easat-10526	111	6	disturbed	disturb	VERB
easat-10526	111	7	if	if	SCONJ
easat-10526	111	8	customers	customer	NOUN
easat-10526	111	9	believe	believe	VERB
easat-10526	111	10	that	that	SCONJ
easat-10526	111	11	product	product	NOUN
easat-10526	111	12	information	information	NOUN
easat-10526	111	13	is	be	AUX
easat-10526	111	14	unclear	unclear	ADJ
easat-10526	111	15	or	or	CCONJ
easat-10526	111	16	opaque	opaque	ADJ
easat-10526	111	17	;	;	PUNCT
easat-10526	111	18	on	on	ADP
easat-10526	111	19	the	the	DET
easat-10526	111	20	other	other	ADJ
easat-10526	111	21	hand	hand	NOUN
easat-10526	111	22	,	,	PUNCT
easat-10526	111	23	when	when	SCONJ
easat-10526	111	24	information	information	NOUN
easat-10526	111	25	is	be	AUX
easat-10526	111	26	reliable	reliable	ADJ
easat-10526	111	27	and	and	CCONJ
easat-10526	111	28	unambiguous	unambiguous	ADJ
easat-10526	111	29	,	,	PUNCT
easat-10526	111	30	it	it	PRON
easat-10526	111	31	effectively	effectively	ADV
easat-10526	111	32	increases	increase	VERB
easat-10526	111	33	customers	customer	NOUN
easat-10526	111	34	'	'	PART
easat-10526	111	35	purchase	purchase	NOUN
easat-10526	111	36	intentions	intention	NOUN
easat-10526	111	37	and	and	CCONJ
easat-10526	111	38	reinforces	reinforce	VERB
easat-10526	111	39	positive	positive	ADJ
easat-10526	111	40	feelings	feeling	NOUN
easat-10526	111	41	[	[	X
easat-10526	111	42	15	15	NUM
easat-10526	111	43	,	,	PUNCT
easat-10526	111	44	77	77	NUM
easat-10526	111	45	]	]	PUNCT
easat-10526	111	46	.	.	PUNCT
easat-10526	112	1	2.7	2.7	NUM
easat-10526	112	2	.	.	X
easat-10526	113	1	e	e	X
easat-10526	113	2	-	-	NOUN
easat-10526	113	3	commerce	commerce	NOUN
easat-10526	113	4	purchase	purchase	NOUN
easat-10526	113	5	intentions	intention	NOUN
easat-10526	113	6	in	in	ADP
easat-10526	113	7	online	online	ADJ
easat-10526	113	8	consumer	consumer	NOUN
easat-10526	113	9	behavior	behavior	NOUN
easat-10526	113	10	research	research	NOUN
easat-10526	113	11	,	,	PUNCT
easat-10526	113	12	purchase	purchase	NOUN
easat-10526	113	13	intention	intention	NOUN
easat-10526	113	14	reflects	reflect	VERB
easat-10526	113	15	the	the	DET
easat-10526	113	16	degree	degree	NOUN
easat-10526	113	17	of	of	ADP
easat-10526	113	18	readiness	readiness	NOUN
easat-10526	113	19	to	to	PART
easat-10526	113	20	buy	buy	VERB
easat-10526	113	21	and	and	CCONJ
easat-10526	113	22	represents	represent	VERB
easat-10526	113	23	the	the	DET
easat-10526	113	24	final	final	ADJ
easat-10526	113	25	outcome	outcome	NOUN
easat-10526	113	26	of	of	ADP
easat-10526	113	27	the	the	DET
easat-10526	113	28	customer	customer	NOUN
easat-10526	113	29	’s	’s	PART
easat-10526	113	30	reception	reception	NOUN
easat-10526	113	31	and	and	CCONJ
easat-10526	113	32	response	response	NOUN
easat-10526	113	33	process	process	NOUN
easat-10526	113	34	following	follow	VERB
easat-10526	113	35	the	the	DET
easat-10526	113	36	consumption	consumption	NOUN
easat-10526	113	37	experience	experience	NOUN
easat-10526	113	38	[	[	X
easat-10526	113	39	78	78	NUM
easat-10526	113	40	]	]	PUNCT
easat-10526	113	41	.	.	PUNCT
easat-10526	114	1	it	it	PRON
easat-10526	114	2	is	be	AUX
easat-10526	114	3	a	a	DET
easat-10526	114	4	subjective	subjective	ADJ
easat-10526	114	5	psychological	psychological	ADJ
easat-10526	114	6	state	state	NOUN
easat-10526	114	7	that	that	PRON
easat-10526	114	8	can	can	AUX
easat-10526	114	9	be	be	AUX
easat-10526	114	10	measured	measure	VERB
easat-10526	114	11	through	through	ADP
easat-10526	114	12	surveys	survey	NOUN
easat-10526	114	13	and	and	CCONJ
easat-10526	114	14	has	have	VERB
easat-10526	114	15	strong	strong	ADJ
easat-10526	114	16	predictive	predictive	ADJ
easat-10526	114	17	validity	validity	NOUN
easat-10526	114	18	for	for	ADP
easat-10526	114	19	actual	actual	ADJ
easat-10526	114	20	consumer	consumer	NOUN
easat-10526	114	21	behavior	behavior	NOUN
easat-10526	114	22	[	[	X
easat-10526	114	23	66	66	NUM
easat-10526	114	24	,	,	PUNCT
easat-10526	114	25	79	79	NUM
easat-10526	114	26	,	,	PUNCT
easat-10526	114	27	80	80	NUM
easat-10526	114	28	]	]	PUNCT
easat-10526	114	29	.	.	PUNCT
easat-10526	115	1	building	build	VERB
easat-10526	115	2	on	on	ADP
easat-10526	115	3	prior	prior	ADJ
easat-10526	115	4	studies	study	NOUN
easat-10526	115	5	,	,	PUNCT
easat-10526	115	6	purchase	purchase	NOUN
easat-10526	115	7	intention	intention	NOUN
easat-10526	115	8	is	be	AUX
easat-10526	115	9	defined	define	VERB
easat-10526	115	10	as	as	ADP
easat-10526	115	11	the	the	DET
easat-10526	115	12	level	level	NOUN
easat-10526	115	13	of	of	ADP
easat-10526	115	14	willingness	willingness	NOUN
easat-10526	115	15	or	or	CCONJ
easat-10526	115	16	intention	intention	NOUN
easat-10526	115	17	of	of	ADP
easat-10526	115	18	a	a	DET
easat-10526	115	19	consumer	consumer	NOUN
easat-10526	115	20	to	to	PART
easat-10526	115	21	purchase	purchase	VERB
easat-10526	115	22	a	a	DET
easat-10526	115	23	specific	specific	ADJ
easat-10526	115	24	product	product	NOUN
easat-10526	115	25	[	[	X
easat-10526	115	26	81	81	NUM
easat-10526	115	27	,	,	PUNCT
easat-10526	115	28	82	82	NUM
easat-10526	115	29	]	]	PUNCT
easat-10526	115	30	.	.	PUNCT
easat-10526	116	1	additionally	additionally	ADV
easat-10526	116	2	,	,	PUNCT
easat-10526	116	3	purchase	purchase	NOUN
easat-10526	116	4	intention	intention	NOUN
easat-10526	116	5	is	be	AUX
easat-10526	116	6	a	a	DET
easat-10526	116	7	crucial	crucial	ADJ
easat-10526	116	8	metric	metric	NOUN
easat-10526	116	9	for	for	ADP
easat-10526	116	10	evaluating	evaluate	VERB
easat-10526	116	11	the	the	DET
easat-10526	116	12	efficacy	efficacy	NOUN
easat-10526	116	13	of	of	ADP
easat-10526	116	14	personalized	personalized	ADJ
easat-10526	116	15	content	content	NOUN
easat-10526	116	16	,	,	PUNCT
easat-10526	116	17	a	a	DET
easat-10526	116	18	factor	factor	NOUN
easat-10526	116	19	that	that	PRON
easat-10526	116	20	is	be	AUX
easat-10526	116	21	essential	essential	ADJ
easat-10526	116	22	in	in	ADP
easat-10526	116	23	determining	determine	VERB
easat-10526	116	24	the	the	DET
easat-10526	116	25	modern	modern	ADJ
easat-10526	116	26	digital	digital	ADJ
easat-10526	116	27	user	user	NOUN
easat-10526	116	28	experience	experience	NOUN
easat-10526	116	29	,	,	PUNCT
easat-10526	116	30	particularly	particularly	ADV
easat-10526	116	31	in	in	ADP
easat-10526	116	32	the	the	DET
easat-10526	116	33	context	context	NOUN
easat-10526	116	34	of	of	ADP
easat-10526	116	35	ai	ai	VERB
easat-10526	116	36	-	-	PUNCT
easat-10526	116	37	personalized	personalized	ADJ
easat-10526	116	38	short	short	ADJ
easat-10526	116	39	video	video	NOUN
easat-10526	116	40	recommendations	recommendation	NOUN
easat-10526	116	41	on	on	ADP
easat-10526	116	42	e	e	NOUN
easat-10526	116	43	-	-	NOUN
easat-10526	116	44	commerce	commerce	NOUN
easat-10526	116	45	platforms	platform	NOUN
easat-10526	116	46	[	[	X
easat-10526	116	47	13	13	NUM
easat-10526	116	48	]	]	PUNCT
easat-10526	116	49	.	.	PUNCT
easat-10526	117	1	however	however	ADV
easat-10526	117	2	,	,	PUNCT
easat-10526	117	3	recent	recent	ADJ
easat-10526	117	4	studies	study	NOUN
easat-10526	117	5	have	have	AUX
easat-10526	117	6	shown	show	VERB
easat-10526	117	7	that	that	PRON
easat-10526	117	8	purchase	purchase	NOUN
easat-10526	117	9	intention	intention	NOUN
easat-10526	117	10	in	in	ADP
easat-10526	117	11	the	the	DET
easat-10526	117	12	digital	digital	ADJ
easat-10526	117	13	environment	environment	NOUN
easat-10526	117	14	is	be	AUX
easat-10526	117	15	strongly	strongly	ADV
easat-10526	117	16	influenced	influence	VERB
easat-10526	117	17	by	by	ADP
easat-10526	117	18	emotional	emotional	ADJ
easat-10526	117	19	experiences	experience	NOUN
easat-10526	117	20	and	and	CCONJ
easat-10526	117	21	the	the	DET
easat-10526	117	22	degree	degree	NOUN
easat-10526	117	23	of	of	ADP
easat-10526	117	24	content	content	NOUN
easat-10526	117	25	personalization	personalization	NOUN
easat-10526	117	26	[	[	X
easat-10526	117	27	65	65	NUM
easat-10526	117	28	]	]	PUNCT
easat-10526	117	29	.	.	PUNCT
easat-10526	118	1	platforms	platform	NOUN
easat-10526	118	2	such	such	ADJ
easat-10526	118	3	as	as	ADP
easat-10526	118	4	tiktok	tiktok	ADJ
easat-10526	118	5	shop	shop	NOUN
easat-10526	118	6	and	and	CCONJ
easat-10526	118	7	shopee	shopee	NOUN
easat-10526	118	8	video	video	NOUN
easat-10526	118	9	enable	enable	ADJ
easat-10526	118	10	purchase	purchase	NOUN
easat-10526	118	11	intentions	intention	NOUN
easat-10526	118	12	to	to	PART
easat-10526	118	13	emerge	emerge	VERB
easat-10526	118	14	during	during	ADP
easat-10526	118	15	interaction	interaction	NOUN
easat-10526	118	16	,	,	PUNCT
easat-10526	118	17	even	even	ADV
easat-10526	118	18	when	when	SCONJ
easat-10526	118	19	consumers	consumer	NOUN
easat-10526	118	20	have	have	AUX
easat-10526	118	21	not	not	PART
easat-10526	118	22	had	have	VERB
easat-10526	118	23	a	a	DET
easat-10526	118	24	clearly	clearly	ADV
easat-10526	118	25	defined	define	VERB
easat-10526	118	26	need	need	NOUN
easat-10526	118	27	beforehand	beforehand	ADV
easat-10526	118	28	[	[	X
easat-10526	118	29	15	15	NUM
easat-10526	118	30	]	]	PUNCT
easat-10526	118	31	.	.	PUNCT
easat-10526	119	1	when	when	SCONJ
easat-10526	119	2	users	user	NOUN
easat-10526	119	3	perceive	perceive	VERB
easat-10526	119	4	the	the	DET
easat-10526	119	5	content	content	NOUN
easat-10526	119	6	as	as	ADP
easat-10526	119	7	contextually	contextually	ADV
easat-10526	119	8	relevant	relevant	ADJ
easat-10526	119	9	and	and	CCONJ
easat-10526	119	10	emotionally	emotionally	ADV
easat-10526	119	11	engaging	engaging	ADJ
easat-10526	119	12	,	,	PUNCT
easat-10526	119	13	they	they	PRON
easat-10526	119	14	are	be	AUX
easat-10526	119	15	more	more	ADV
easat-10526	119	16	easily	easily	ADV
easat-10526	119	17	persuaded	persuade	VERB
easat-10526	119	18	and	and	CCONJ
easat-10526	119	19	willing	willing	ADJ
easat-10526	119	20	to	to	PART
easat-10526	119	21	act	act	VERB
easat-10526	119	22	[	[	X
easat-10526	119	23	83	83	NUM
easat-10526	119	24	,	,	PUNCT
easat-10526	119	25	84	84	NUM
easat-10526	119	26	]	]	PUNCT
easat-10526	119	27	.	.	PUNCT
easat-10526	120	1	therefore	therefore	ADV
easat-10526	120	2	,	,	PUNCT
easat-10526	120	3	purchase	purchase	NOUN
easat-10526	120	4	intention	intention	NOUN
easat-10526	120	5	is	be	AUX
easat-10526	120	6	a	a	DET
easat-10526	120	7	theoretically	theoretically	ADV
easat-10526	120	8	important	important	ADJ
easat-10526	120	9	dependent	dependent	ADJ
easat-10526	120	10	variable	variable	NOUN
easat-10526	120	11	and	and	CCONJ
easat-10526	120	12	a	a	DET
easat-10526	120	13	significant	significant	ADJ
easat-10526	120	14	indicator	indicator	NOUN
easat-10526	120	15	for	for	ADP
easat-10526	120	16	evaluating	evaluate	VERB
easat-10526	120	17	the	the	DET
easat-10526	120	18	effectiveness	effectiveness	NOUN
easat-10526	120	19	of	of	ADP
easat-10526	120	20	ai	ai	ADJ
easat-10526	120	21	-	-	PUNCT
easat-10526	120	22	personalized	personalized	ADJ
easat-10526	120	23	short	short	ADJ
easat-10526	120	24	video	video	NOUN
easat-10526	120	25	recommendation	recommendation	NOUN
easat-10526	120	26	systems	system	NOUN
easat-10526	120	27	on	on	ADP
easat-10526	120	28	ecommerce	ecommerce	NOUN
easat-10526	120	29	platforms	platform	NOUN
easat-10526	120	30	.	.	PUNCT
easat-10526	121	1	3	3	X
easat-10526	121	2	.	.	X
easat-10526	121	3	hypothesis	hypothesis	NOUN
easat-10526	121	4	development	development	NOUN
easat-10526	121	5	mehrabian	mehrabian	PROPN
easat-10526	121	6	and	and	CCONJ
easat-10526	121	7	russell	russell	PROPN
easat-10526	122	1	[	[	X
easat-10526	122	2	32	32	NUM
easat-10526	122	3	]	]	PUNCT
easat-10526	122	4	proposed	propose	VERB
easat-10526	122	5	the	the	DET
easat-10526	122	6	s	s	NOUN
easat-10526	122	7	–	–	PUNCT
easat-10526	122	8	o	o	NOUN
easat-10526	122	9	–	–	PUNCT
easat-10526	122	10	r	r	NOUN
easat-10526	122	11	theoretical	theoretical	ADJ
easat-10526	122	12	model	model	NOUN
easat-10526	122	13	,	,	PUNCT
easat-10526	122	14	which	which	PRON
easat-10526	122	15	is	be	AUX
easat-10526	122	16	widely	widely	ADV
easat-10526	122	17	used	use	VERB
easat-10526	122	18	in	in	ADP
easat-10526	122	19	consumer	consumer	NOUN
easat-10526	122	20	behavior	behavior	NOUN
easat-10526	122	21	studies	study	NOUN
easat-10526	122	22	and	and	CCONJ
easat-10526	122	23	in	in	ADP
easat-10526	122	24	the	the	DET
easat-10526	122	25	analysis	analysis	NOUN
easat-10526	122	26	of	of	ADP
easat-10526	122	27	the	the	DET
easat-10526	122	28	impact	impact	NOUN
easat-10526	122	29	of	of	ADP
easat-10526	122	30	short	short	ADJ
easat-10526	122	31	videos	video	NOUN
easat-10526	122	32	on	on	ADP
easat-10526	122	33	users	user	NOUN
easat-10526	122	34	'	'	PART
easat-10526	122	35	shopping	shopping	NOUN
easat-10526	122	36	experiences	experience	NOUN
easat-10526	122	37	and	and	CCONJ
easat-10526	122	38	behaviors	behavior	NOUN
easat-10526	122	39	(	(	PUNCT
easat-10526	122	40	e.g.	e.g.	ADV
easat-10526	122	41	zhang	zhang	PROPN
easat-10526	122	42	and	and	CCONJ
easat-10526	122	43	tian	tian	ADJ
easat-10526	122	44	[	[	X
easat-10526	122	45	85	85	NUM
easat-10526	122	46	]	]	PUNCT
easat-10526	122	47	)	)	PUNCT
easat-10526	122	48	.	.	PUNCT
easat-10526	123	1	this	this	DET
easat-10526	123	2	research	research	NOUN
easat-10526	123	3	paper	paper	NOUN
easat-10526	123	4	focuses	focus	VERB
easat-10526	123	5	on	on	ADP
easat-10526	123	6	e	e	NOUN
easat-10526	123	7	-	-	NOUN
easat-10526	123	8	commerce	commerce	NOUN
easat-10526	123	9	,	,	PUNCT
easat-10526	123	10	particularly	particularly	ADV
easat-10526	123	11	examining	examine	VERB
easat-10526	123	12	ai	ai	ADJ
easat-10526	123	13	-	-	PUNCT
easat-10526	123	14	recommended	recommend	VERB
easat-10526	123	15	personalized	personalized	ADJ
easat-10526	123	16	video	video	NOUN
easat-10526	123	17	content	content	NOUN
easat-10526	123	18	and	and	CCONJ
easat-10526	123	19	evaluating	evaluate	VERB
easat-10526	123	20	the	the	DET
easat-10526	123	21	role	role	NOUN
easat-10526	123	22	of	of	ADP
easat-10526	123	23	three	three	NUM
easat-10526	123	24	main	main	ADJ
easat-10526	123	25	experiential	experiential	ADJ
easat-10526	123	26	factors	factor	NOUN
easat-10526	123	27	considered	consider	VERB
easat-10526	123	28	as	as	ADP
easat-10526	123	29	stimuli	stimulus	NOUN
easat-10526	123	30	.	.	PUNCT
easat-10526	124	1	when	when	SCONJ
easat-10526	124	2	consumers	consumer	NOUN
easat-10526	124	3	perceive	perceive	VERB
easat-10526	124	4	a	a	DET
easat-10526	124	5	strong	strong	ADJ
easat-10526	124	6	relevance	relevance	NOUN
easat-10526	124	7	between	between	ADP
easat-10526	124	8	the	the	DET
easat-10526	124	9	video	video	NOUN
easat-10526	124	10	content	content	NOUN
easat-10526	124	11	and	and	CCONJ
easat-10526	124	12	their	their	PRON
easat-10526	124	13	personal	personal	ADJ
easat-10526	124	14	needs	need	NOUN
easat-10526	124	15	,	,	PUNCT
easat-10526	124	16	interests	interest	NOUN
easat-10526	124	17	(	(	PUNCT
easat-10526	124	18	relevant	relevant	ADJ
easat-10526	124	19	)	)	PUNCT
easat-10526	124	20	,	,	PUNCT
easat-10526	124	21	experience	experience	NOUN
easat-10526	124	22	creative	creative	ADJ
easat-10526	124	23	inspiration	inspiration	NOUN
easat-10526	124	24	(	(	PUNCT
easat-10526	124	25	inspirational	inspirational	ADJ
easat-10526	124	26	)	)	PUNCT
easat-10526	124	27	,	,	PUNCT
easat-10526	124	28	or	or	CCONJ
easat-10526	124	29	positive	positive	ADJ
easat-10526	124	30	emotions	emotion	NOUN
easat-10526	124	31	(	(	PUNCT
easat-10526	124	32	emotional	emotional	ADJ
easat-10526	124	33	)	)	PUNCT
easat-10526	124	34	,	,	PUNCT
easat-10526	124	35	they	they	PRON
easat-10526	124	36	tend	tend	VERB
easat-10526	124	37	to	to	PART
easat-10526	124	38	be	be	AUX
easat-10526	124	39	naturally	naturally	ADV
easat-10526	124	40	and	and	CCONJ
easat-10526	124	41	deeply	deeply	ADV
easat-10526	124	42	attracted	attract	VERB
easat-10526	124	43	to	to	ADP
easat-10526	124	44	that	that	DET
easat-10526	124	45	content	content	NOUN
easat-10526	124	46	,	,	PUNCT
easat-10526	124	47	manifested	manifest	VERB
easat-10526	124	48	as	as	ADP
easat-10526	124	49	a	a	DET
easat-10526	124	50	state	state	NOUN
easat-10526	124	51	of	of	ADP
easat-10526	124	52	immersion	immersion	NOUN
easat-10526	124	53	(	(	PUNCT
easat-10526	124	54	immersion	immersion	NOUN
easat-10526	124	55	)	)	PUNCT
easat-10526	124	56	.	.	PUNCT
easat-10526	125	1	this	this	DET
easat-10526	125	2	state	state	NOUN
easat-10526	125	3	not	not	PART
easat-10526	125	4	only	only	ADV
easat-10526	125	5	increases	increase	VERB
easat-10526	125	6	the	the	DET
easat-10526	125	7	level	level	NOUN
easat-10526	125	8	of	of	ADP
easat-10526	125	9	involvement	involvement	NOUN
easat-10526	125	10	in	in	ADP
easat-10526	125	11	the	the	DET
easat-10526	125	12	shopping	shopping	NOUN
easat-10526	125	13	journey	journey	NOUN
easat-10526	125	14	but	but	CCONJ
easat-10526	125	15	also	also	ADV
easat-10526	125	16	contributes	contribute	VERB
easat-10526	125	17	to	to	ADP
easat-10526	125	18	the	the	DET
easat-10526	125	19	formation	formation	NOUN
easat-10526	125	20	of	of	ADP
easat-10526	125	21	higher	high	ADJ
easat-10526	125	22	purchase	purchase	NOUN
easat-10526	125	23	intention	intention	NOUN
easat-10526	125	24	(	(	PUNCT
easat-10526	125	25	purchase	purchase	NOUN
easat-10526	125	26	intention	intention	NOUN
easat-10526	125	27	–	–	PUNCT
easat-10526	125	28	response	response	NOUN
easat-10526	125	29	)	)	PUNCT
easat-10526	125	30	within	within	ADP
easat-10526	125	31	726	726	NUM
easat-10526	125	32	edelweiss	edelweiss	PROPN
easat-10526	125	33	applied	apply	VERB
easat-10526	125	34	science	science	NOUN
easat-10526	125	35	and	and	CCONJ
easat-10526	125	36	technology	technology	NOUN
easat-10526	125	37	issn	issn	PROPN
easat-10526	125	38	:	:	PUNCT
easat-10526	125	39	2576	2576	NUM
easat-10526	125	40	-	-	SYM
easat-10526	125	41	8484	8484	NUM
easat-10526	125	42	vol	vol	NOUN
easat-10526	125	43	.	.	PROPN
easat-10526	126	1	9	9	NUM
easat-10526	126	2	,	,	PUNCT
easat-10526	126	3	no	no	INTJ
easat-10526	126	4	.	.	NOUN
easat-10526	126	5	10	10	NUM
easat-10526	126	6	:	:	PUNCT
easat-10526	126	7	721	721	NUM
easat-10526	126	8	-	-	NUM
easat-10526	126	9	745	745	NUM
easat-10526	126	10	,	,	PUNCT
easat-10526	126	11	2025	2025	NUM
easat-10526	126	12	doi	doi	NOUN
easat-10526	126	13	:	:	PUNCT
easat-10526	126	14	10.55214/2576	10.55214/2576	NUM
easat-10526	126	15	-	-	SYM
easat-10526	126	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	127	1	©	©	ADP
easat-10526	127	2	2025	2025	NUM
easat-10526	127	3	by	by	ADP
easat-10526	127	4	the	the	DET
easat-10526	127	5	authors	author	NOUN
easat-10526	127	6	;	;	PUNCT
easat-10526	127	7	licensee	licensee	PROPN
easat-10526	127	8	learning	learning	NOUN
easat-10526	127	9	gate	gate	VERB
easat-10526	127	10	the	the	DET
easat-10526	127	11	e	e	PROPN
easat-10526	127	12	-	-	PROPN
easat-10526	127	13	commerce	commerce	NOUN
easat-10526	127	14	environment	environment	NOUN
easat-10526	127	15	[	[	X
easat-10526	127	16	27	27	NUM
easat-10526	127	17	]	]	PUNCT
easat-10526	127	18	.	.	PUNCT
easat-10526	128	1	with	with	ADP
easat-10526	128	2	its	its	PRON
easat-10526	128	3	appeal	appeal	NOUN
easat-10526	128	4	,	,	PUNCT
easat-10526	128	5	concise	concise	ADJ
easat-10526	128	6	format	format	NOUN
easat-10526	128	7	,	,	PUNCT
easat-10526	128	8	and	and	CCONJ
easat-10526	128	9	easy	easy	ADJ
easat-10526	128	10	-	-	PUNCT
easat-10526	128	11	to	to	PART
easat-10526	128	12	-	-	PUNCT
easat-10526	128	13	personalize	personalize	VERB
easat-10526	128	14	nature	nature	NOUN
easat-10526	128	15	according	accord	VERB
easat-10526	128	16	to	to	ADP
easat-10526	128	17	the	the	DET
easat-10526	128	18	needs	need	NOUN
easat-10526	128	19	and	and	CCONJ
easat-10526	128	20	interests	interest	NOUN
easat-10526	128	21	of	of	ADP
easat-10526	128	22	viewers	viewer	NOUN
easat-10526	128	23	,	,	PUNCT
easat-10526	128	24	short	short	ADJ
easat-10526	128	25	videos	video	NOUN
easat-10526	128	26	help	help	AUX
easat-10526	128	27	stimulate	stimulate	VERB
easat-10526	128	28	positive	positive	ADJ
easat-10526	128	29	emotions	emotion	NOUN
easat-10526	128	30	and	and	CCONJ
easat-10526	128	31	maintain	maintain	VERB
easat-10526	128	32	consumers	consumer	NOUN
easat-10526	128	33	'	'	PART
easat-10526	128	34	attention	attention	NOUN
easat-10526	128	35	throughout	throughout	ADP
easat-10526	128	36	the	the	DET
easat-10526	128	37	interaction	interaction	NOUN
easat-10526	128	38	process	process	NOUN
easat-10526	128	39	[	[	X
easat-10526	128	40	86	86	NUM
easat-10526	128	41	]	]	PUNCT
easat-10526	128	42	.	.	PUNCT
easat-10526	129	1	when	when	SCONJ
easat-10526	129	2	users	user	NOUN
easat-10526	129	3	feel	feel	VERB
easat-10526	129	4	that	that	SCONJ
easat-10526	129	5	the	the	DET
easat-10526	129	6	content	content	NOUN
easat-10526	129	7	is	be	AUX
easat-10526	129	8	relevant	relevant	ADJ
easat-10526	129	9	,	,	PUNCT
easat-10526	129	10	engaging	engaging	ADJ
easat-10526	129	11	,	,	PUNCT
easat-10526	129	12	and	and	CCONJ
easat-10526	129	13	highly	highly	ADV
easat-10526	129	14	personalized	personalize	VERB
easat-10526	129	15	,	,	PUNCT
easat-10526	129	16	they	they	PRON
easat-10526	129	17	tend	tend	VERB
easat-10526	129	18	to	to	PART
easat-10526	129	19	immerse	immerse	VERB
easat-10526	129	20	themselves	themselves	PRON
easat-10526	129	21	in	in	ADP
easat-10526	129	22	the	the	DET
easat-10526	129	23	short	short	ADJ
easat-10526	129	24	video	video	NOUN
easat-10526	129	25	experience	experience	NOUN
easat-10526	129	26	,	,	PUNCT
easat-10526	129	27	thereby	thereby	ADV
easat-10526	129	28	strengthening	strengthen	VERB
easat-10526	129	29	their	their	PRON
easat-10526	129	30	trust	trust	NOUN
easat-10526	129	31	in	in	ADP
easat-10526	129	32	the	the	DET
easat-10526	129	33	product	product	NOUN
easat-10526	129	34	and	and	CCONJ
easat-10526	129	35	increasing	increase	VERB
easat-10526	129	36	their	their	PRON
easat-10526	129	37	ability	ability	NOUN
easat-10526	129	38	to	to	PART
easat-10526	129	39	make	make	VERB
easat-10526	129	40	quick	quick	ADJ
easat-10526	129	41	purchase	purchase	NOUN
easat-10526	129	42	decisions	decision	NOUN
easat-10526	129	43	[	[	X
easat-10526	129	44	15	15	NUM
easat-10526	129	45	,	,	PUNCT
easat-10526	129	46	66	66	NUM
easat-10526	129	47	]	]	PUNCT
easat-10526	129	48	.	.	PUNCT
easat-10526	130	1	therefore	therefore	ADV
easat-10526	130	2	,	,	PUNCT
easat-10526	130	3	the	the	DET
easat-10526	130	4	study	study	NOUN
easat-10526	130	5	suggests	suggest	VERB
easat-10526	130	6	that	that	SCONJ
easat-10526	130	7	experiential	experiential	ADJ
easat-10526	130	8	elements	element	NOUN
easat-10526	130	9	derived	derive	VERB
easat-10526	130	10	from	from	ADP
easat-10526	130	11	aipersonalized	aipersonalize	VERB
easat-10526	130	12	short	short	ADJ
easat-10526	130	13	video	video	NOUN
easat-10526	130	14	recommendation	recommendation	NOUN
easat-10526	130	15	content	content	NOUN
easat-10526	130	16	play	play	VERB
easat-10526	130	17	an	an	DET
easat-10526	130	18	important	important	ADJ
easat-10526	130	19	role	role	NOUN
easat-10526	130	20	in	in	ADP
easat-10526	130	21	driving	drive	VERB
easat-10526	130	22	immersive	immersive	ADJ
easat-10526	130	23	experiences	experience	NOUN
easat-10526	130	24	,	,	PUNCT
easat-10526	130	25	ultimately	ultimately	ADV
easat-10526	130	26	influencing	influence	VERB
easat-10526	130	27	the	the	DET
easat-10526	130	28	consumer	consumer	NOUN
easat-10526	130	29	decision	decision	NOUN
easat-10526	130	30	-	-	PUNCT
easat-10526	130	31	making	make	VERB
easat-10526	130	32	process	process	NOUN
easat-10526	130	33	.	.	PUNCT
easat-10526	131	1	3.1	3.1	NUM
easat-10526	131	2	.	.	PUNCT
easat-10526	131	3	customer	customer	NOUN
easat-10526	131	4	experience	experience	NOUN
easat-10526	131	5	with	with	ADP
easat-10526	131	6	ai	ai	ADJ
easat-10526	131	7	-	-	PUNCT
easat-10526	131	8	personalized	personalized	ADJ
easat-10526	131	9	short	short	ADJ
easat-10526	131	10	video	video	NOUN
easat-10526	131	11	recommendation	recommendation	NOUN
easat-10526	131	12	according	accord	VERB
easat-10526	131	13	to	to	ADP
easat-10526	131	14	the	the	DET
easat-10526	131	15	stimulus	stimulus	ADJ
easat-10526	131	16	-	-	PUNCT
easat-10526	131	17	organism	organism	NOUN
easat-10526	131	18	-	-	PUNCT
easat-10526	131	19	response	response	NOUN
easat-10526	131	20	(	(	PUNCT
easat-10526	131	21	sor	sor	NOUN
easat-10526	131	22	)	)	PUNCT
easat-10526	131	23	model	model	NOUN
easat-10526	131	24	[	[	X
easat-10526	131	25	32	32	NUM
easat-10526	131	26	]	]	PUNCT
easat-10526	131	27	,	,	PUNCT
easat-10526	131	28	ai	ai	ADJ
easat-10526	131	29	-	-	PUNCT
easat-10526	131	30	recommended	recommend	VERB
easat-10526	131	31	videos	video	NOUN
easat-10526	131	32	that	that	PRON
easat-10526	131	33	align	align	VERB
easat-10526	131	34	with	with	ADP
easat-10526	131	35	an	an	DET
easat-10526	131	36	individual	individual	NOUN
easat-10526	131	37	’s	’s	PART
easat-10526	131	38	needs	need	NOUN
easat-10526	131	39	,	,	PUNCT
easat-10526	131	40	interests	interest	NOUN
easat-10526	131	41	,	,	PUNCT
easat-10526	131	42	or	or	CCONJ
easat-10526	131	43	goals	goal	NOUN
easat-10526	131	44	serve	serve	VERB
easat-10526	131	45	as	as	ADP
easat-10526	131	46	an	an	DET
easat-10526	131	47	essential	essential	ADJ
easat-10526	131	48	psychological	psychological	ADJ
easat-10526	131	49	stimulus	stimulus	NOUN
easat-10526	131	50	.	.	PUNCT
easat-10526	132	1	when	when	SCONJ
easat-10526	132	2	consumers	consumer	NOUN
easat-10526	132	3	are	be	AUX
easat-10526	132	4	exposed	expose	VERB
easat-10526	132	5	to	to	ADP
easat-10526	132	6	personalized	personalized	ADJ
easat-10526	132	7	content	content	NOUN
easat-10526	132	8	(	(	PUNCT
easat-10526	132	9	e.g.	e.g.	ADV
easat-10526	132	10	,	,	PUNCT
easat-10526	132	11	short	short	ADJ
easat-10526	132	12	videos	video	NOUN
easat-10526	132	13	)	)	PUNCT
easat-10526	132	14	,	,	PUNCT
easat-10526	132	15	the	the	DET
easat-10526	132	16	feeling	feeling	NOUN
easat-10526	132	17	of	of	ADP
easat-10526	132	18	being	be	AUX
easat-10526	132	19	“	"	PUNCT
easat-10526	132	20	understood	understand	VERB
easat-10526	132	21	”	"	PUNCT
easat-10526	132	22	or	or	CCONJ
easat-10526	132	23	“	"	PUNCT
easat-10526	132	24	personalized	personalize	VERB
easat-10526	132	25	”	"	PUNCT
easat-10526	132	26	increases	increase	VERB
easat-10526	132	27	their	their	PRON
easat-10526	132	28	level	level	NOUN
easat-10526	132	29	of	of	ADP
easat-10526	132	30	attention	attention	NOUN
easat-10526	132	31	and	and	CCONJ
easat-10526	132	32	concentration	concentration	NOUN
easat-10526	132	33	[	[	X
easat-10526	132	34	87	87	NUM
easat-10526	132	35	]	]	PUNCT
easat-10526	132	36	,	,	PUNCT
easat-10526	132	37	leading	lead	VERB
easat-10526	132	38	to	to	ADP
easat-10526	132	39	an	an	DET
easat-10526	132	40	immersive	immersive	ADJ
easat-10526	132	41	experience	experience	NOUN
easat-10526	132	42	,	,	PUNCT
easat-10526	132	43	in	in	ADP
easat-10526	132	44	which	which	PRON
easat-10526	132	45	they	they	PRON
easat-10526	132	46	are	be	AUX
easat-10526	132	47	entirely	entirely	ADV
easat-10526	132	48	focused	focused	ADJ
easat-10526	132	49	and	and	CCONJ
easat-10526	132	50	have	have	VERB
easat-10526	132	51	a	a	DET
easat-10526	132	52	deeply	deeply	ADV
easat-10526	132	53	engaged	engage	VERB
easat-10526	132	54	experience	experience	NOUN
easat-10526	132	55	with	with	ADP
easat-10526	132	56	the	the	DET
easat-10526	132	57	content	content	NOUN
easat-10526	132	58	provided	provide	VERB
easat-10526	132	59	[	[	X
easat-10526	132	60	53	53	NUM
easat-10526	132	61	]	]	PUNCT
easat-10526	132	62	.	.	PUNCT
easat-10526	133	1	numerous	numerous	ADJ
easat-10526	133	2	previous	previous	ADJ
easat-10526	133	3	studies	study	NOUN
easat-10526	133	4	also	also	ADV
easat-10526	133	5	indicate	indicate	VERB
easat-10526	133	6	that	that	SCONJ
easat-10526	133	7	the	the	DET
easat-10526	133	8	value	value	NOUN
easat-10526	133	9	of	of	ADP
easat-10526	133	10	the	the	DET
easat-10526	133	11	marketing	marketing	NOUN
easat-10526	133	12	message	message	NOUN
easat-10526	133	13	or	or	CCONJ
easat-10526	133	14	content	content	NOUN
easat-10526	133	15	,	,	PUNCT
easat-10526	133	16	equivalent	equivalent	ADJ
easat-10526	133	17	to	to	ADP
easat-10526	133	18	delivering	deliver	VERB
easat-10526	133	19	“	"	PUNCT
easat-10526	133	20	relevant	relevant	ADJ
easat-10526	133	21	experiences	experience	NOUN
easat-10526	133	22	”	"	PUNCT
easat-10526	133	23	,	,	PUNCT
easat-10526	133	24	is	be	AUX
easat-10526	133	25	an	an	DET
easat-10526	133	26	important	important	ADJ
easat-10526	133	27	factor	factor	NOUN
easat-10526	133	28	in	in	ADP
easat-10526	133	29	driving	drive	VERB
easat-10526	133	30	focus	focus	NOUN
easat-10526	133	31	and	and	CCONJ
easat-10526	133	32	immersive	immersive	ADJ
easat-10526	133	33	experience	experience	NOUN
easat-10526	133	34	with	with	ADP
easat-10526	133	35	the	the	DET
easat-10526	133	36	platform	platform	NOUN
easat-10526	133	37	(	(	PUNCT
easat-10526	133	38	e.g.	e.g.	ADV
easat-10526	133	39	,	,	PUNCT
easat-10526	133	40	joo	joo	PROPN
easat-10526	133	41	and	and	CCONJ
easat-10526	133	42	yang	yang	PROPN
easat-10526	134	1	[	[	X
easat-10526	134	2	88	88	NUM
easat-10526	134	3	]	]	PUNCT
easat-10526	134	4	and	and	CCONJ
easat-10526	134	5	yan	yan	PROPN
easat-10526	134	6	et	et	PROPN
easat-10526	134	7	al	al	PROPN
easat-10526	134	8	.	.	PUNCT
easat-10526	135	1	[	[	X
easat-10526	135	2	69	69	NUM
easat-10526	135	3	]	]	SYM
easat-10526	135	4	)	)	PUNCT
easat-10526	135	5	.	.	PUNCT
easat-10526	136	1	therefore	therefore	ADV
easat-10526	136	2	,	,	PUNCT
easat-10526	136	3	this	this	DET
easat-10526	136	4	study	study	NOUN
easat-10526	136	5	proposes	propose	VERB
easat-10526	136	6	the	the	DET
easat-10526	136	7	following	follow	VERB
easat-10526	136	8	hypothesis	hypothesis	NOUN
easat-10526	136	9	:	:	PUNCT
easat-10526	136	10	h1	h1	NOUN
easat-10526	136	11	:	:	PUNCT
easat-10526	136	12	relevant	relevant	ADJ
easat-10526	136	13	experience	experience	NOUN
easat-10526	136	14	has	have	VERB
easat-10526	136	15	a	a	DET
easat-10526	136	16	positive	positive	ADJ
easat-10526	136	17	effect	effect	NOUN
easat-10526	136	18	on	on	ADP
easat-10526	136	19	immersive	immersive	ADJ
easat-10526	136	20	experience	experience	NOUN
easat-10526	136	21	.	.	PUNCT
easat-10526	137	1	unlike	unlike	ADP
easat-10526	137	2	informational	informational	ADJ
easat-10526	137	3	or	or	CCONJ
easat-10526	137	4	functional	functional	ADJ
easat-10526	137	5	stimuli	stimulus	NOUN
easat-10526	137	6	,	,	PUNCT
easat-10526	137	7	inspirational	inspirational	ADJ
easat-10526	137	8	experiences	experience	NOUN
easat-10526	137	9	tend	tend	VERB
easat-10526	137	10	to	to	PART
easat-10526	137	11	elicit	elicit	VERB
easat-10526	137	12	deeper	deep	ADJ
easat-10526	137	13	emotional	emotional	ADJ
easat-10526	137	14	responses	response	NOUN
easat-10526	137	15	and	and	CCONJ
easat-10526	137	16	have	have	VERB
easat-10526	137	17	a	a	DET
easat-10526	137	18	greater	great	ADJ
easat-10526	137	19	ability	ability	NOUN
easat-10526	137	20	to	to	PART
easat-10526	137	21	direct	direct	VERB
easat-10526	137	22	behavior	behavior	NOUN
easat-10526	137	23	.	.	PUNCT
easat-10526	138	1	according	accord	VERB
easat-10526	138	2	to	to	ADP
easat-10526	138	3	böttger	böttger	NOUN
easat-10526	138	4	et	et	NOUN
easat-10526	138	5	al	al	PROPN
easat-10526	138	6	.	.	PUNCT
easat-10526	139	1	[	[	X
easat-10526	139	2	56	56	NUM
easat-10526	139	3	]	]	PUNCT
easat-10526	139	4	,	,	PUNCT
easat-10526	139	5	inspirational	inspirational	ADJ
easat-10526	139	6	experiences	experience	NOUN
easat-10526	139	7	strongly	strongly	ADV
easat-10526	139	8	impact	impact	VERB
easat-10526	139	9	consumers	consumer	NOUN
easat-10526	139	10	’	'	PUNCT
easat-10526	139	11	internal	internal	ADJ
easat-10526	139	12	states	state	NOUN
easat-10526	139	13	,	,	PUNCT
easat-10526	139	14	leading	lead	VERB
easat-10526	139	15	them	they	PRON
easat-10526	139	16	into	into	ADP
easat-10526	139	17	a	a	DET
easat-10526	139	18	positive	positive	ADJ
easat-10526	139	19	receptive	receptive	ADJ
easat-10526	139	20	state	state	NOUN
easat-10526	139	21	and	and	CCONJ
easat-10526	139	22	encouraging	encourage	VERB
easat-10526	139	23	deeper	deep	ADJ
easat-10526	139	24	engagement	engagement	NOUN
easat-10526	139	25	with	with	ADP
easat-10526	139	26	the	the	DET
easat-10526	139	27	message	message	NOUN
easat-10526	139	28	,	,	PUNCT
easat-10526	139	29	which	which	PRON
easat-10526	139	30	is	be	AUX
easat-10526	139	31	consistent	consistent	ADJ
easat-10526	139	32	with	with	ADP
easat-10526	139	33	the	the	DET
easat-10526	139	34	sor	sor	NOUN
easat-10526	139	35	theory	theory	NOUN
easat-10526	139	36	[	[	X
easat-10526	139	37	32	32	NUM
easat-10526	139	38	]	]	PUNCT
easat-10526	139	39	.	.	PUNCT
easat-10526	140	1	in	in	ADP
easat-10526	140	2	their	their	PRON
easat-10526	140	3	study	study	NOUN
easat-10526	140	4	of	of	ADP
easat-10526	140	5	travel	travel	NOUN
easat-10526	140	6	and	and	CCONJ
easat-10526	140	7	lifestyle	lifestyle	NOUN
easat-10526	140	8	,	,	PUNCT
easat-10526	140	9	khoi	khoi	PROPN
easat-10526	140	10	et	et	PROPN
easat-10526	140	11	al	al	PROPN
easat-10526	140	12	.	.	PUNCT
easat-10526	141	1	[	[	X
easat-10526	141	2	59	59	NUM
easat-10526	141	3	]	]	PUNCT
easat-10526	141	4	indicate	indicate	VERB
easat-10526	141	5	that	that	SCONJ
easat-10526	141	6	inspirational	inspirational	ADJ
easat-10526	141	7	content	content	NOUN
easat-10526	141	8	can	can	AUX
easat-10526	141	9	make	make	VERB
easat-10526	141	10	viewers	viewer	NOUN
easat-10526	141	11	feel	feel	VERB
easat-10526	141	12	like	like	SCONJ
easat-10526	141	13	they	they	PRON
easat-10526	141	14	want	want	VERB
easat-10526	141	15	to	to	PART
easat-10526	141	16	act	act	VERB
easat-10526	141	17	;	;	PUNCT
easat-10526	141	18	from	from	ADP
easat-10526	141	19	simply	simply	ADV
easat-10526	141	20	viewing	view	VERB
easat-10526	141	21	,	,	PUNCT
easat-10526	141	22	they	they	PRON
easat-10526	141	23	begin	begin	VERB
easat-10526	141	24	to	to	PART
easat-10526	141	25	have	have	VERB
easat-10526	141	26	a	a	DET
easat-10526	141	27	genuine	genuine	ADJ
easat-10526	141	28	desire	desire	NOUN
easat-10526	141	29	to	to	PART
easat-10526	141	30	do	do	AUX
easat-10526	141	31	something	something	PRON
easat-10526	141	32	.	.	PUNCT
easat-10526	142	1	this	this	DET
easat-10526	142	2	motivation	motivation	NOUN
easat-10526	142	3	is	be	AUX
easat-10526	142	4	often	often	ADV
easat-10526	142	5	fueled	fuel	VERB
easat-10526	142	6	by	by	ADP
easat-10526	142	7	empathy	empathy	NOUN
easat-10526	142	8	with	with	ADP
easat-10526	142	9	the	the	DET
easat-10526	142	10	content	content	NOUN
easat-10526	142	11	and	and	CCONJ
easat-10526	142	12	the	the	DET
easat-10526	142	13	ability	ability	NOUN
easat-10526	142	14	to	to	PART
easat-10526	142	15	imagine	imagine	VERB
easat-10526	142	16	themselves	themselves	PRON
easat-10526	142	17	in	in	ADP
easat-10526	142	18	that	that	DET
easat-10526	142	19	environment	environment	NOUN
easat-10526	142	20	.	.	PUNCT
easat-10526	143	1	when	when	SCONJ
easat-10526	143	2	users	user	NOUN
easat-10526	143	3	experience	experience	VERB
easat-10526	143	4	high	high	ADJ
easat-10526	143	5	inspiration	inspiration	NOUN
easat-10526	143	6	,	,	PUNCT
easat-10526	143	7	they	they	PRON
easat-10526	143	8	usually	usually	ADV
easat-10526	143	9	become	become	AUX
easat-10526	143	10	absorbed	absorb	VERB
easat-10526	143	11	entirely	entirely	ADV
easat-10526	143	12	by	by	ADP
easat-10526	143	13	the	the	DET
easat-10526	143	14	content	content	NOUN
easat-10526	143	15	,	,	PUNCT
easat-10526	143	16	reaching	reach	VERB
easat-10526	143	17	a	a	DET
easat-10526	143	18	state	state	NOUN
easat-10526	143	19	of	of	ADP
easat-10526	143	20	immersion	immersion	NOUN
easat-10526	143	21	similar	similar	ADJ
easat-10526	143	22	to	to	PART
easat-10526	143	23	csikszentmihalyi	csikszentmihalyi	VERB
easat-10526	143	24	and	and	CCONJ
easat-10526	143	25	csikszentmihalyi	csikszentmihalyi	VERB
easat-10526	143	26	's	's	PART
easat-10526	143	27	[	[	NOUN
easat-10526	143	28	36	36	NUM
easat-10526	143	29	]	]	PUNCT
easat-10526	143	30	flow	flow	NOUN
easat-10526	143	31	theory	theory	NOUN
easat-10526	143	32	.	.	PUNCT
easat-10526	144	1	therefore	therefore	ADV
easat-10526	144	2	,	,	PUNCT
easat-10526	144	3	the	the	DET
easat-10526	144	4	study	study	NOUN
easat-10526	144	5	proposes	propose	VERB
easat-10526	144	6	the	the	DET
easat-10526	144	7	following	follow	VERB
easat-10526	144	8	hypothesis	hypothesis	NOUN
easat-10526	144	9	:	:	PUNCT
easat-10526	144	10	h2	h2	NOUN
easat-10526	144	11	:	:	PUNCT
easat-10526	144	12	inspiration	inspiration	NOUN
easat-10526	144	13	experience	experience	NOUN
easat-10526	144	14	has	have	VERB
easat-10526	144	15	a	a	DET
easat-10526	144	16	positive	positive	ADJ
easat-10526	144	17	effect	effect	NOUN
easat-10526	144	18	on	on	ADP
easat-10526	144	19	immersive	immersive	ADJ
easat-10526	144	20	experience	experience	NOUN
easat-10526	144	21	.	.	PUNCT
easat-10526	145	1	in	in	ADP
easat-10526	145	2	e	e	PROPN
easat-10526	145	3	-	-	NOUN
easat-10526	145	4	commerce	commerce	NOUN
easat-10526	145	5	,	,	PUNCT
easat-10526	145	6	“	"	PUNCT
easat-10526	145	7	emotional	emotional	ADJ
easat-10526	145	8	experience	experience	NOUN
easat-10526	145	9	”	"	PUNCT
easat-10526	145	10	refers	refer	VERB
easat-10526	145	11	to	to	ADP
easat-10526	145	12	positive	positive	ADJ
easat-10526	145	13	emotions	emotion	NOUN
easat-10526	145	14	such	such	ADJ
easat-10526	145	15	as	as	ADP
easat-10526	145	16	enjoyment	enjoyment	NOUN
easat-10526	145	17	,	,	PUNCT
easat-10526	145	18	excitement	excitement	NOUN
easat-10526	145	19	,	,	PUNCT
easat-10526	145	20	satisfaction	satisfaction	NOUN
easat-10526	145	21	,	,	PUNCT
easat-10526	145	22	and	and	CCONJ
easat-10526	145	23	favorable	favorable	ADJ
easat-10526	145	24	responses	response	NOUN
easat-10526	145	25	when	when	SCONJ
easat-10526	145	26	users	user	NOUN
easat-10526	145	27	interact	interact	VERB
easat-10526	145	28	with	with	ADP
easat-10526	145	29	ai	ai	ADV
easat-10526	145	30	-	-	PUNCT
easat-10526	145	31	personalized	personalized	ADJ
easat-10526	145	32	short	short	ADJ
easat-10526	145	33	video	video	NOUN
easat-10526	145	34	recommendations	recommendation	NOUN
easat-10526	145	35	[	[	X
easat-10526	145	36	62	62	NUM
easat-10526	145	37	]	]	PUNCT
easat-10526	145	38	.	.	PUNCT
easat-10526	146	1	emotional	emotional	ADJ
easat-10526	146	2	experiences	experience	NOUN
easat-10526	146	3	influence	influence	VERB
easat-10526	146	4	the	the	DET
easat-10526	146	5	internal	internal	ADJ
easat-10526	146	6	psychological	psychological	ADJ
easat-10526	146	7	state	state	NOUN
easat-10526	146	8	(	(	PUNCT
easat-10526	146	9	organism	organism	NOUN
easat-10526	146	10	)	)	PUNCT
easat-10526	146	11	,	,	PUNCT
easat-10526	146	12	particularly	particularly	ADV
easat-10526	146	13	the	the	DET
easat-10526	146	14	immersive	immersive	ADJ
easat-10526	146	15	experience	experience	NOUN
easat-10526	146	16	,	,	PUNCT
easat-10526	146	17	thereby	thereby	ADV
easat-10526	146	18	affecting	affect	VERB
easat-10526	146	19	consumer	consumer	NOUN
easat-10526	146	20	behavior	behavior	NOUN
easat-10526	146	21	,	,	PUNCT
easat-10526	146	22	including	include	VERB
easat-10526	146	23	both	both	CCONJ
easat-10526	146	24	intentional	intentional	ADJ
easat-10526	146	25	and	and	CCONJ
easat-10526	146	26	impulsive	impulsive	ADJ
easat-10526	146	27	purchases	purchase	NOUN
easat-10526	146	28	[	[	X
easat-10526	146	29	32	32	NUM
easat-10526	146	30	]	]	PUNCT
easat-10526	146	31	.	.	PUNCT
easat-10526	147	1	moreover	moreover	ADV
easat-10526	147	2	,	,	PUNCT
easat-10526	147	3	flow	flow	NOUN
easat-10526	147	4	theory	theory	NOUN
easat-10526	147	5	emphasizes	emphasize	VERB
easat-10526	147	6	that	that	SCONJ
easat-10526	147	7	positive	positive	ADJ
easat-10526	147	8	emotional	emotional	ADJ
easat-10526	147	9	experiences	experience	NOUN
easat-10526	147	10	can	can	AUX
easat-10526	147	11	lead	lead	VERB
easat-10526	147	12	users	user	NOUN
easat-10526	147	13	to	to	ADP
easat-10526	147	14	heightened	heighten	VERB
easat-10526	147	15	concentration	concentration	NOUN
easat-10526	147	16	and	and	CCONJ
easat-10526	147	17	deeper	deep	ADJ
easat-10526	147	18	engagement	engagement	NOUN
easat-10526	147	19	with	with	ADP
easat-10526	147	20	the	the	DET
easat-10526	147	21	content	content	NOUN
easat-10526	147	22	[	[	X
easat-10526	147	23	36	36	NUM
easat-10526	147	24	,	,	PUNCT
easat-10526	147	25	89	89	NUM
easat-10526	147	26	]	]	PUNCT
easat-10526	147	27	.	.	PUNCT
easat-10526	148	1	the	the	PRON
easat-10526	148	2	higher	high	ADJ
easat-10526	148	3	the	the	DET
easat-10526	148	4	level	level	NOUN
easat-10526	148	5	of	of	ADP
easat-10526	148	6	emotional	emotional	ADJ
easat-10526	148	7	experience	experience	NOUN
easat-10526	148	8	,	,	PUNCT
easat-10526	148	9	the	the	PRON
easat-10526	148	10	greater	great	ADJ
easat-10526	148	11	the	the	DET
easat-10526	148	12	immersive	immersive	NOUN
easat-10526	148	13	experience	experience	NOUN
easat-10526	148	14	users	user	NOUN
easat-10526	148	15	tend	tend	VERB
easat-10526	148	16	to	to	PART
easat-10526	148	17	have	have	VERB
easat-10526	148	18	,	,	PUNCT
easat-10526	148	19	which	which	PRON
easat-10526	148	20	strengthens	strengthen	VERB
easat-10526	148	21	their	their	PRON
easat-10526	148	22	connection	connection	NOUN
easat-10526	148	23	with	with	ADP
easat-10526	148	24	digital	digital	ADJ
easat-10526	148	25	content	content	NOUN
easat-10526	148	26	[	[	X
easat-10526	148	27	90	90	NUM
easat-10526	148	28	]	]	PUNCT
easat-10526	148	29	.	.	PUNCT
easat-10526	149	1	therefore	therefore	ADV
easat-10526	149	2	,	,	PUNCT
easat-10526	149	3	this	this	DET
easat-10526	149	4	study	study	NOUN
easat-10526	149	5	proposes	propose	VERB
easat-10526	149	6	the	the	DET
easat-10526	149	7	following	follow	VERB
easat-10526	149	8	hypothesis	hypothesis	NOUN
easat-10526	149	9	:	:	PUNCT
easat-10526	149	10	h3	h3	NOUN
easat-10526	149	11	:	:	PUNCT
easat-10526	149	12	emotional	emotional	ADJ
easat-10526	149	13	experience	experience	NOUN
easat-10526	149	14	has	have	VERB
easat-10526	149	15	positive	positive	ADJ
easat-10526	149	16	effects	effect	NOUN
easat-10526	149	17	on	on	ADP
easat-10526	149	18	the	the	DET
easat-10526	149	19	immersive	immersive	ADJ
easat-10526	149	20	experience	experience	NOUN
easat-10526	149	21	3.2	3.2	NUM
easat-10526	149	22	.	.	PUNCT
easat-10526	150	1	customer	customer	NOUN
easat-10526	150	2	intrinsic	intrinsic	ADJ
easat-10526	150	3	engagement	engagement	NOUN
easat-10526	150	4	immersive	immersive	NOUN
easat-10526	150	5	experience	experience	NOUN
easat-10526	150	6	is	be	AUX
easat-10526	150	7	considered	consider	VERB
easat-10526	150	8	a	a	DET
easat-10526	150	9	critical	critical	ADJ
easat-10526	150	10	mediating	mediating	NOUN
easat-10526	150	11	factor	factor	NOUN
easat-10526	150	12	between	between	ADP
easat-10526	150	13	external	external	ADJ
easat-10526	150	14	stimuli	stimulus	NOUN
easat-10526	150	15	and	and	CCONJ
easat-10526	150	16	consumers	consumer	NOUN
easat-10526	150	17	'	'	PART
easat-10526	150	18	behavioral	behavioral	ADJ
easat-10526	150	19	responses	response	NOUN
easat-10526	150	20	(	(	PUNCT
easat-10526	150	21	response	response	NOUN
easat-10526	150	22	)	)	PUNCT
easat-10526	150	23	,	,	PUNCT
easat-10526	150	24	specifically	specifically	ADV
easat-10526	150	25	regarding	regard	VERB
easat-10526	150	26	e	e	NOUN
easat-10526	150	27	-	-	NOUN
easat-10526	150	28	commerce	commerce	NOUN
easat-10526	150	29	purchase	purchase	NOUN
easat-10526	150	30	intentions	intention	NOUN
easat-10526	150	31	within	within	ADP
easat-10526	150	32	the	the	DET
easat-10526	150	33	sor	sor	NOUN
easat-10526	150	34	model	model	NOUN
easat-10526	150	35	[	[	X
easat-10526	150	36	32	32	NUM
easat-10526	150	37	]	]	PUNCT
easat-10526	150	38	.	.	PUNCT
easat-10526	151	1	the	the	DET
easat-10526	151	2	immersive	immersive	ADJ
easat-10526	151	3	state	state	NOUN
easat-10526	151	4	not	not	PART
easat-10526	151	5	only	only	ADV
easat-10526	151	6	plays	play	VERB
easat-10526	151	7	a	a	DET
easat-10526	151	8	role	role	NOUN
easat-10526	151	9	in	in	ADP
easat-10526	151	10	maintaining	maintain	VERB
easat-10526	151	11	users	user	NOUN
easat-10526	151	12	'	'	PART
easat-10526	151	13	continuous	continuous	ADJ
easat-10526	151	14	attention	attention	NOUN
easat-10526	151	15	but	but	CCONJ
easat-10526	151	16	also	also	ADV
easat-10526	151	17	strengthens	strengthen	VERB
easat-10526	151	18	their	their	PRON
easat-10526	151	19	belief	belief	NOUN
easat-10526	151	20	in	in	ADP
easat-10526	151	21	the	the	DET
easat-10526	151	22	effectiveness	effectiveness	NOUN
easat-10526	151	23	and	and	CCONJ
easat-10526	151	24	quality	quality	NOUN
easat-10526	151	25	of	of	ADP
easat-10526	151	26	personalized	personalized	ADJ
easat-10526	151	27	content	content	NOUN
easat-10526	151	28	,	,	PUNCT
easat-10526	151	29	thereby	thereby	ADV
easat-10526	151	30	creating	create	VERB
easat-10526	151	31	a	a	DET
easat-10526	151	32	foundation	foundation	NOUN
easat-10526	151	33	to	to	PART
easat-10526	151	34	promote	promote	VERB
easat-10526	151	35	the	the	DET
easat-10526	151	36	transformation	transformation	NOUN
easat-10526	151	37	from	from	ADP
easat-10526	151	38	emotional	emotional	ADJ
easat-10526	151	39	response	response	NOUN
easat-10526	151	40	to	to	ADP
easat-10526	151	41	actual	actual	ADJ
easat-10526	151	42	consumption	consumption	NOUN
easat-10526	151	43	behavior	behavior	NOUN
easat-10526	151	44	[	[	X
easat-10526	151	45	15	15	NUM
easat-10526	151	46	,	,	PUNCT
easat-10526	151	47	77	77	NUM
easat-10526	151	48	]	]	PUNCT
easat-10526	151	49	.	.	PUNCT
easat-10526	152	1	as	as	ADP
easat-10526	152	2	a	a	DET
easat-10526	152	3	result	result	NOUN
easat-10526	152	4	,	,	PUNCT
easat-10526	152	5	consumers	consumer	NOUN
easat-10526	152	6	tend	tend	VERB
easat-10526	152	7	to	to	PART
easat-10526	152	8	increase	increase	VERB
easat-10526	152	9	their	their	PRON
easat-10526	152	10	desire	desire	NOUN
easat-10526	152	11	to	to	PART
easat-10526	152	12	own	own	VERB
easat-10526	152	13	the	the	DET
easat-10526	152	14	product	product	NOUN
easat-10526	152	15	at	at	ADP
easat-10526	152	16	that	that	DET
easat-10526	152	17	time	time	NOUN
easat-10526	152	18	,	,	PUNCT
easat-10526	152	19	727	727	NUM
easat-10526	152	20	edelweiss	edelweiss	PROPN
easat-10526	152	21	applied	apply	VERB
easat-10526	152	22	science	science	NOUN
easat-10526	152	23	and	and	CCONJ
easat-10526	152	24	technology	technology	NOUN
easat-10526	152	25	issn	issn	PROPN
easat-10526	152	26	:	:	PUNCT
easat-10526	152	27	2576	2576	NUM
easat-10526	152	28	-	-	SYM
easat-10526	152	29	8484	8484	NUM
easat-10526	152	30	vol	vol	NOUN
easat-10526	152	31	.	.	PROPN
easat-10526	153	1	9	9	NUM
easat-10526	153	2	,	,	PUNCT
easat-10526	153	3	no	no	INTJ
easat-10526	153	4	.	.	NOUN
easat-10526	153	5	10	10	NUM
easat-10526	153	6	:	:	PUNCT
easat-10526	153	7	721	721	NUM
easat-10526	153	8	-	-	NUM
easat-10526	153	9	745	745	NUM
easat-10526	153	10	,	,	PUNCT
easat-10526	153	11	2025	2025	NUM
easat-10526	153	12	doi	doi	NOUN
easat-10526	153	13	:	:	PUNCT
easat-10526	153	14	10.55214/2576	10.55214/2576	NUM
easat-10526	153	15	-	-	SYM
easat-10526	153	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	154	1	©	©	ADP
easat-10526	154	2	2025	2025	NUM
easat-10526	154	3	by	by	ADP
easat-10526	154	4	the	the	DET
easat-10526	154	5	authors	author	NOUN
easat-10526	154	6	;	;	PUNCT
easat-10526	154	7	licensee	licensee	PROPN
easat-10526	154	8	learning	learning	NOUN
easat-10526	154	9	gate	gate	NOUN
easat-10526	154	10	thereby	thereby	ADV
easat-10526	154	11	positively	positively	ADV
easat-10526	154	12	affecting	affect	VERB
easat-10526	154	13	the	the	DET
easat-10526	154	14	purchase	purchase	NOUN
easat-10526	154	15	decision	decision	NOUN
easat-10526	154	16	-	-	PUNCT
easat-10526	154	17	making	make	VERB
easat-10526	154	18	process	process	NOUN
easat-10526	154	19	[	[	X
easat-10526	154	20	81	81	NUM
easat-10526	154	21	,	,	PUNCT
easat-10526	154	22	82	82	NUM
easat-10526	154	23	]	]	PUNCT
easat-10526	154	24	.	.	PUNCT
easat-10526	155	1	therefore	therefore	ADV
easat-10526	155	2	,	,	PUNCT
easat-10526	155	3	this	this	DET
easat-10526	155	4	study	study	NOUN
easat-10526	155	5	proposes	propose	VERB
easat-10526	155	6	the	the	DET
easat-10526	155	7	following	follow	VERB
easat-10526	155	8	hypothesis	hypothesis	NOUN
easat-10526	155	9	:	:	PUNCT
easat-10526	155	10	h4	h4	NOUN
easat-10526	155	11	:	:	PUNCT
easat-10526	155	12	immersive	immersive	ADJ
easat-10526	155	13	experience	experience	NOUN
easat-10526	155	14	has	have	VERB
easat-10526	155	15	positive	positive	ADJ
easat-10526	155	16	effects	effect	NOUN
easat-10526	155	17	on	on	ADP
easat-10526	155	18	the	the	DET
easat-10526	155	19	e	e	NOUN
easat-10526	155	20	-	-	NOUN
easat-10526	155	21	commerce	commerce	NOUN
easat-10526	155	22	purchase	purchase	NOUN
easat-10526	155	23	intentions	intention	NOUN
easat-10526	155	24	3.3	3.3	NUM
easat-10526	155	25	.	.	PUNCT
easat-10526	156	1	mediator	mediator	NOUN
easat-10526	156	2	role	role	NOUN
easat-10526	156	3	of	of	ADP
easat-10526	156	4	information	information	NOUN
easat-10526	156	5	factor	factor	NOUN
easat-10526	156	6	according	accord	VERB
easat-10526	156	7	to	to	ADP
easat-10526	156	8	the	the	DET
easat-10526	156	9	privacy	privacy	NOUN
easat-10526	156	10	calculus	calculus	NOUN
easat-10526	156	11	,	,	PUNCT
easat-10526	156	12	consumers	consumer	NOUN
easat-10526	156	13	often	often	ADV
easat-10526	156	14	weigh	weigh	VERB
easat-10526	156	15	the	the	DET
easat-10526	156	16	benefits	benefit	NOUN
easat-10526	156	17	of	of	ADP
easat-10526	156	18	their	their	PRON
easat-10526	156	19	experiences	experience	NOUN
easat-10526	156	20	against	against	ADP
easat-10526	156	21	the	the	DET
easat-10526	156	22	potential	potential	ADJ
easat-10526	156	23	risks	risk	NOUN
easat-10526	156	24	of	of	ADP
easat-10526	156	25	sharing	share	VERB
easat-10526	156	26	personal	personal	ADJ
easat-10526	156	27	data	datum	NOUN
easat-10526	156	28	[	[	X
easat-10526	156	29	91	91	NUM
easat-10526	156	30	]	]	PUNCT
easat-10526	156	31	.	.	PUNCT
easat-10526	157	1	in	in	ADP
easat-10526	157	2	particular	particular	ADJ
easat-10526	157	3	,	,	PUNCT
easat-10526	157	4	in	in	ADP
easat-10526	157	5	an	an	DET
easat-10526	157	6	ai	ai	NOUN
easat-10526	157	7	environment	environment	NOUN
easat-10526	157	8	that	that	PRON
easat-10526	157	9	personalizes	personalize	VERB
easat-10526	157	10	content	content	NOUN
easat-10526	157	11	in	in	ADP
easat-10526	157	12	real	real	ADJ
easat-10526	157	13	time	time	NOUN
easat-10526	157	14	,	,	PUNCT
easat-10526	157	15	users	user	NOUN
easat-10526	157	16	can	can	AUX
easat-10526	157	17	easily	easily	ADV
easat-10526	157	18	fall	fall	VERB
easat-10526	157	19	into	into	ADP
easat-10526	157	20	a	a	DET
easat-10526	157	21	state	state	NOUN
easat-10526	157	22	of	of	ADP
easat-10526	157	23	immersion	immersion	NOUN
easat-10526	157	24	[	[	X
easat-10526	157	25	91	91	NUM
easat-10526	157	26	,	,	PUNCT
easat-10526	157	27	92	92	NUM
easat-10526	157	28	]	]	PUNCT
easat-10526	157	29	.	.	PUNCT
easat-10526	158	1	however	however	ADV
easat-10526	158	2	,	,	PUNCT
easat-10526	158	3	when	when	SCONJ
easat-10526	158	4	content	content	NOUN
easat-10526	158	5	is	be	AUX
easat-10526	158	6	too	too	ADV
easat-10526	158	7	personalized	personalize	VERB
easat-10526	158	8	,	,	PUNCT
easat-10526	158	9	consumers	consumer	NOUN
easat-10526	158	10	may	may	AUX
easat-10526	158	11	feel	feel	VERB
easat-10526	158	12	they	they	PRON
easat-10526	158	13	are	be	AUX
easat-10526	158	14	being	be	AUX
easat-10526	158	15	monitored	monitor	VERB
easat-10526	158	16	or	or	CCONJ
easat-10526	158	17	lose	lose	VERB
easat-10526	158	18	control	control	NOUN
easat-10526	158	19	of	of	ADP
easat-10526	158	20	the	the	DET
easat-10526	158	21	information	information	NOUN
easat-10526	158	22	[	[	X
easat-10526	158	23	93	93	NUM
easat-10526	158	24	]	]	PUNCT
easat-10526	158	25	.	.	PUNCT
easat-10526	159	1	this	this	DET
easat-10526	159	2	perceived	perceive	VERB
easat-10526	159	3	risk	risk	NOUN
easat-10526	159	4	can	can	AUX
easat-10526	159	5	diminish	diminish	VERB
easat-10526	159	6	initial	initial	ADJ
easat-10526	159	7	positive	positive	ADJ
easat-10526	159	8	emotions	emotion	NOUN
easat-10526	159	9	and	and	CCONJ
easat-10526	159	10	lead	lead	VERB
easat-10526	159	11	to	to	ADP
easat-10526	159	12	more	more	ADV
easat-10526	159	13	conservative	conservative	ADJ
easat-10526	159	14	purchasing	purchase	VERB
easat-10526	159	15	behavior	behavior	NOUN
easat-10526	159	16	[	[	X
easat-10526	159	17	93	93	NUM
easat-10526	159	18	,	,	PUNCT
easat-10526	159	19	94	94	NUM
easat-10526	159	20	]	]	PUNCT
easat-10526	159	21	.	.	PUNCT
easat-10526	160	1	empirical	empirical	ADJ
easat-10526	160	2	studies	study	NOUN
easat-10526	160	3	on	on	ADP
easat-10526	160	4	platforms	platform	NOUN
easat-10526	160	5	such	such	ADJ
easat-10526	160	6	as	as	ADP
easat-10526	160	7	tiktok	tiktok	ADJ
easat-10526	160	8	shop	shop	NOUN
easat-10526	160	9	or	or	CCONJ
easat-10526	160	10	shopee	shopee	NOUN
easat-10526	160	11	also	also	ADV
easat-10526	160	12	show	show	VERB
easat-10526	160	13	that	that	SCONJ
easat-10526	160	14	a	a	DET
easat-10526	160	15	segment	segment	NOUN
easat-10526	160	16	of	of	ADP
easat-10526	160	17	sophisticated	sophisticated	ADJ
easat-10526	160	18	consumers	consumer	NOUN
easat-10526	160	19	is	be	AUX
easat-10526	160	20	increasingly	increasingly	ADV
easat-10526	160	21	sensitive	sensitive	ADJ
easat-10526	160	22	to	to	ADP
easat-10526	160	23	the	the	DET
easat-10526	160	24	level	level	NOUN
easat-10526	160	25	of	of	ADP
easat-10526	160	26	ai	ai	PRON
easat-10526	160	27	intervention	intervention	NOUN
easat-10526	161	1	[	[	X
easat-10526	161	2	53	53	NUM
easat-10526	161	3	]	]	PUNCT
easat-10526	161	4	.	.	PUNCT
easat-10526	162	1	recent	recent	ADJ
easat-10526	162	2	studies	study	NOUN
easat-10526	162	3	also	also	ADV
easat-10526	162	4	show	show	VERB
easat-10526	162	5	that	that	SCONJ
easat-10526	162	6	as	as	ADP
easat-10526	162	7	the	the	DET
easat-10526	162	8	level	level	NOUN
easat-10526	162	9	of	of	ADP
easat-10526	162	10	privacy	privacy	NOUN
easat-10526	162	11	concern	concern	NOUN
easat-10526	162	12	increases	increase	NOUN
easat-10526	162	13	,	,	PUNCT
easat-10526	162	14	users	user	NOUN
easat-10526	162	15	will	will	AUX
easat-10526	162	16	gradually	gradually	ADV
easat-10526	162	17	lose	lose	VERB
easat-10526	162	18	trust	trust	NOUN
easat-10526	162	19	,	,	PUNCT
easat-10526	162	20	causing	cause	VERB
easat-10526	162	21	the	the	DET
easat-10526	162	22	connection	connection	NOUN
easat-10526	162	23	between	between	ADP
easat-10526	162	24	immersion	immersion	NOUN
easat-10526	162	25	and	and	CCONJ
easat-10526	162	26	purchase	purchase	NOUN
easat-10526	162	27	intention	intention	NOUN
easat-10526	162	28	to	to	PART
easat-10526	162	29	weaken	weaken	VERB
easat-10526	162	30	or	or	CCONJ
easat-10526	162	31	be	be	AUX
easat-10526	162	32	interrupted	interrupt	VERB
easat-10526	162	33	[	[	X
easat-10526	162	34	53	53	NUM
easat-10526	162	35	]	]	PUNCT
easat-10526	162	36	.	.	PUNCT
easat-10526	163	1	from	from	ADP
easat-10526	163	2	there	there	ADV
easat-10526	163	3	,	,	PUNCT
easat-10526	163	4	this	this	DET
easat-10526	163	5	study	study	NOUN
easat-10526	163	6	proposes	propose	VERB
easat-10526	163	7	the	the	DET
easat-10526	163	8	hypothesis	hypothesis	NOUN
easat-10526	163	9	:	:	PUNCT
easat-10526	163	10	h5	h5	PROPN
easat-10526	163	11	:	:	PUNCT
easat-10526	163	12	privacy	privacy	NOUN
easat-10526	163	13	concern	concern	NOUN
easat-10526	163	14	has	have	VERB
easat-10526	163	15	a	a	DET
easat-10526	163	16	negative	negative	ADJ
easat-10526	163	17	impact	impact	NOUN
easat-10526	163	18	on	on	ADP
easat-10526	163	19	the	the	DET
easat-10526	163	20	relationship	relationship	NOUN
easat-10526	163	21	between	between	ADP
easat-10526	163	22	immersive	immersive	ADJ
easat-10526	163	23	experience	experience	NOUN
easat-10526	163	24	and	and	CCONJ
easat-10526	163	25	e	e	NOUN
easat-10526	163	26	-	-	NOUN
easat-10526	163	27	commerce	commerce	NOUN
easat-10526	163	28	purchase	purchase	NOUN
easat-10526	163	29	intentions	intention	NOUN
easat-10526	163	30	according	accord	VERB
easat-10526	163	31	to	to	ADP
easat-10526	163	32	the	the	DET
easat-10526	163	33	information	information	NOUN
easat-10526	163	34	acceptance	acceptance	NOUN
easat-10526	163	35	model	model	NOUN
easat-10526	163	36	(	(	PUNCT
easat-10526	163	37	iam	iam	PROPN
easat-10526	163	38	)	)	PUNCT
easat-10526	163	39	,	,	PUNCT
easat-10526	163	40	consumers	consumer	NOUN
easat-10526	163	41	respond	respond	VERB
easat-10526	163	42	positively	positively	ADV
easat-10526	163	43	when	when	SCONJ
easat-10526	163	44	information	information	NOUN
easat-10526	163	45	is	be	AUX
easat-10526	163	46	clear	clear	ADJ
easat-10526	163	47	,	,	PUNCT
easat-10526	163	48	accurate	accurate	ADJ
easat-10526	163	49	,	,	PUNCT
easat-10526	163	50	and	and	CCONJ
easat-10526	163	51	relevant	relevant	ADJ
easat-10526	163	52	to	to	ADP
easat-10526	163	53	their	their	PRON
easat-10526	163	54	needs	need	NOUN
easat-10526	163	55	[	[	X
easat-10526	163	56	95	95	NUM
easat-10526	163	57	,	,	PUNCT
easat-10526	163	58	96	96	NUM
easat-10526	163	59	]	]	PUNCT
easat-10526	163	60	.	.	PUNCT
easat-10526	164	1	in	in	ADP
easat-10526	164	2	the	the	DET
easat-10526	164	3	context	context	NOUN
easat-10526	164	4	of	of	ADP
easat-10526	164	5	ai	ai	VERB
easat-10526	164	6	-	-	PUNCT
easat-10526	164	7	personalized	personalized	ADJ
easat-10526	164	8	short	short	ADJ
easat-10526	164	9	video	video	NOUN
easat-10526	164	10	recommendation	recommendation	NOUN
easat-10526	164	11	,	,	PUNCT
easat-10526	164	12	immersion	immersion	NOUN
easat-10526	164	13	can	can	AUX
easat-10526	164	14	create	create	VERB
easat-10526	164	15	emotional	emotional	ADJ
easat-10526	164	16	connections	connection	NOUN
easat-10526	164	17	.	.	PUNCT
easat-10526	165	1	however	however	ADV
easat-10526	165	2	,	,	PUNCT
easat-10526	165	3	when	when	SCONJ
easat-10526	165	4	the	the	DET
easat-10526	165	5	accompanying	accompanying	ADJ
easat-10526	165	6	information	information	NOUN
easat-10526	165	7	is	be	AUX
easat-10526	165	8	of	of	ADP
easat-10526	165	9	high	high	ADJ
easat-10526	165	10	quality	quality	NOUN
easat-10526	165	11	,	,	PUNCT
easat-10526	165	12	the	the	DET
easat-10526	165	13	experience	experience	NOUN
easat-10526	165	14	transforms	transform	VERB
easat-10526	165	15	into	into	ADP
easat-10526	165	16	purchase	purchase	NOUN
easat-10526	165	17	intention	intention	NOUN
easat-10526	165	18	[	[	X
easat-10526	165	19	21	21	NUM
easat-10526	165	20	,	,	PUNCT
easat-10526	165	21	97	97	NUM
easat-10526	165	22	]	]	PUNCT
easat-10526	165	23	.	.	PUNCT
easat-10526	166	1	if	if	SCONJ
easat-10526	166	2	the	the	DET
easat-10526	166	3	video	video	NOUN
easat-10526	166	4	content	content	NOUN
easat-10526	166	5	is	be	AUX
easat-10526	166	6	unclear	unclear	ADJ
easat-10526	166	7	or	or	CCONJ
easat-10526	166	8	misleading	misleading	ADJ
easat-10526	166	9	,	,	PUNCT
easat-10526	166	10	users	user	NOUN
easat-10526	166	11	will	will	AUX
easat-10526	166	12	likely	likely	ADV
easat-10526	166	13	lose	lose	VERB
easat-10526	166	14	trust	trust	NOUN
easat-10526	166	15	and	and	CCONJ
easat-10526	166	16	exit	exit	VERB
easat-10526	166	17	the	the	DET
easat-10526	166	18	state	state	NOUN
easat-10526	166	19	of	of	ADP
easat-10526	166	20	immersion	immersion	NOUN
easat-10526	166	21	[	[	X
easat-10526	166	22	98	98	NUM
easat-10526	166	23	]	]	PUNCT
easat-10526	166	24	.	.	PUNCT
easat-10526	167	1	therefore	therefore	ADV
easat-10526	167	2	,	,	PUNCT
easat-10526	167	3	information	information	NOUN
easat-10526	167	4	quality	quality	NOUN
easat-10526	167	5	positively	positively	ADV
easat-10526	167	6	moderates	moderate	VERB
easat-10526	167	7	the	the	DET
easat-10526	167	8	relationship	relationship	NOUN
easat-10526	167	9	between	between	ADP
easat-10526	167	10	immersive	immersive	ADJ
easat-10526	167	11	experience	experience	NOUN
easat-10526	167	12	and	and	CCONJ
easat-10526	167	13	e	e	NOUN
easat-10526	167	14	-	-	NOUN
easat-10526	167	15	commerce	commerce	NOUN
easat-10526	167	16	purchase	purchase	NOUN
easat-10526	167	17	intentions	intention	NOUN
easat-10526	167	18	.	.	PUNCT
easat-10526	168	1	from	from	ADP
easat-10526	168	2	there	there	ADV
easat-10526	168	3	,	,	PUNCT
easat-10526	168	4	this	this	DET
easat-10526	168	5	study	study	NOUN
easat-10526	168	6	proposes	propose	VERB
easat-10526	168	7	the	the	DET
easat-10526	168	8	hypothesis	hypothesis	NOUN
easat-10526	168	9	:	:	PUNCT
easat-10526	168	10	h6	h6	NOUN
easat-10526	168	11	:	:	PUNCT
easat-10526	168	12	information	information	NOUN
easat-10526	168	13	quality	quality	NOUN
easat-10526	168	14	has	have	AUX
easat-10526	168	15	a	a	DET
easat-10526	168	16	positive	positive	ADJ
easat-10526	168	17	impact	impact	NOUN
easat-10526	168	18	on	on	ADP
easat-10526	168	19	the	the	DET
easat-10526	168	20	relationship	relationship	NOUN
easat-10526	168	21	between	between	ADP
easat-10526	168	22	immersive	immersive	ADJ
easat-10526	168	23	experience	experience	NOUN
easat-10526	168	24	and	and	CCONJ
easat-10526	168	25	e	e	NOUN
easat-10526	168	26	-	-	NOUN
easat-10526	168	27	commerce	commerce	NOUN
easat-10526	168	28	purchase	purchase	NOUN
easat-10526	168	29	intentions	intention	NOUN
easat-10526	168	30	.	.	PUNCT
easat-10526	169	1	3.4	3.4	NUM
easat-10526	169	2	.	.	PUNCT
easat-10526	169	3	research	research	NOUN
easat-10526	169	4	model	model	NOUN
easat-10526	169	5	based	base	VERB
easat-10526	169	6	on	on	ADP
easat-10526	169	7	the	the	DET
easat-10526	169	8	hypothesis	hypothesis	NOUN
easat-10526	169	9	,	,	PUNCT
easat-10526	169	10	the	the	DET
easat-10526	169	11	research	research	NOUN
easat-10526	169	12	model	model	NOUN
easat-10526	169	13	used	use	VERB
easat-10526	169	14	in	in	ADP
easat-10526	169	15	this	this	DET
easat-10526	169	16	research	research	NOUN
easat-10526	169	17	is	be	AUX
easat-10526	169	18	shown	show	VERB
easat-10526	169	19	in	in	ADP
easat-10526	169	20	figure	figure	NOUN
easat-10526	169	21	1	1	NUM
easat-10526	169	22	figure	figure	NOUN
easat-10526	169	23	1	1	NUM
easat-10526	169	24	.	.	PUNCT
easat-10526	169	25	research	research	NOUN
easat-10526	169	26	model	model	NOUN
easat-10526	169	27	.	.	PUNCT
easat-10526	170	1	4	4	X
easat-10526	170	2	.	.	X
easat-10526	170	3	research	research	NOUN
easat-10526	170	4	methodology	methodology	NOUN
easat-10526	170	5	4.1	4.1	NUM
easat-10526	170	6	.	.	PUNCT
easat-10526	171	1	content	content	NOUN
easat-10526	171	2	validity	validity	NOUN
easat-10526	171	3	assessment	assessment	NOUN
easat-10526	171	4	for	for	ADP
easat-10526	171	5	adopted	adopt	VERB
easat-10526	171	6	scales	scale	NOUN
easat-10526	171	7	(	(	PUNCT
easat-10526	171	8	pre	pre	ADJ
easat-10526	171	9	-	-	ADJ
easat-10526	171	10	pls	pls	ADJ
easat-10526	171	11	-	-	PUNCT
easat-10526	171	12	sem	sem	NOUN
easat-10526	171	13	phase	phase	NOUN
easat-10526	171	14	)	)	PUNCT
easat-10526	171	15	4.1.1	4.1.1	NUM
easat-10526	171	16	.	.	PUNCT
easat-10526	172	1	participants	participant	NOUN
easat-10526	172	2	this	this	DET
easat-10526	172	3	study	study	NOUN
easat-10526	172	4	used	use	VERB
easat-10526	172	5	a	a	DET
easat-10526	172	6	sample	sample	NOUN
easat-10526	172	7	of	of	ADP
easat-10526	172	8	knowledgeable	knowledgeable	ADJ
easat-10526	172	9	individuals	individual	NOUN
easat-10526	172	10	with	with	ADP
easat-10526	172	11	experience	experience	NOUN
easat-10526	172	12	close	close	ADV
easat-10526	172	13	to	to	ADP
easat-10526	172	14	the	the	DET
easat-10526	172	15	research	research	NOUN
easat-10526	172	16	phenomenon	phenomenon	NOUN
easat-10526	172	17	.	.	PUNCT
easat-10526	173	1	the	the	DET
easat-10526	173	2	sample	sample	NOUN
easat-10526	173	3	of	of	ADP
easat-10526	173	4	15	15	NUM
easat-10526	173	5	interviewees	interviewee	NOUN
easat-10526	173	6	had	have	VERB
easat-10526	173	7	to	to	PART
easat-10526	173	8	meet	meet	VERB
easat-10526	173	9	the	the	DET
easat-10526	173	10	following	follow	VERB
easat-10526	173	11	criteria	criterion	NOUN
easat-10526	173	12	:	:	PUNCT
easat-10526	173	13	(	(	PUNCT
easat-10526	173	14	1	1	X
easat-10526	173	15	)	)	PUNCT
easat-10526	173	16	participants	participant	NOUN
easat-10526	173	17	had	have	VERB
easat-10526	173	18	to	to	PART
easat-10526	173	19	have	have	VERB
easat-10526	173	20	at	at	ADV
easat-10526	173	21	least	least	ADV
easat-10526	173	22	3	3	NUM
easat-10526	173	23	years	year	NOUN
easat-10526	173	24	of	of	ADP
easat-10526	173	25	experience	experience	NOUN
easat-10526	173	26	shopping	shop	VERB
easat-10526	173	27	online	online	ADV
easat-10526	173	28	on	on	ADP
easat-10526	173	29	e	e	PROPN
easat-10526	173	30	-	-	NOUN
easat-10526	173	31	commerce	commerce	NOUN
easat-10526	173	32	platforms	platform	NOUN
easat-10526	173	33	(	(	PUNCT
easat-10526	173	34	shopee	shopee	NOUN
easat-10526	173	35	,	,	PUNCT
easat-10526	173	36	tiktok	tiktok	ADJ
easat-10526	173	37	shop	shop	NOUN
easat-10526	173	38	,	,	PUNCT
easat-10526	173	39	728	728	NUM
easat-10526	173	40	edelweiss	edelweiss	PROPN
easat-10526	173	41	applied	apply	VERB
easat-10526	173	42	science	science	NOUN
easat-10526	173	43	and	and	CCONJ
easat-10526	173	44	technology	technology	NOUN
easat-10526	173	45	issn	issn	PROPN
easat-10526	173	46	:	:	PUNCT
easat-10526	173	47	2576	2576	NUM
easat-10526	173	48	-	-	SYM
easat-10526	173	49	8484	8484	NUM
easat-10526	173	50	vol	vol	NOUN
easat-10526	173	51	.	.	PROPN
easat-10526	174	1	9	9	NUM
easat-10526	174	2	,	,	PUNCT
easat-10526	174	3	no	no	INTJ
easat-10526	174	4	.	.	NOUN
easat-10526	174	5	10	10	NUM
easat-10526	174	6	:	:	PUNCT
easat-10526	174	7	721	721	NUM
easat-10526	174	8	-	-	NUM
easat-10526	174	9	745	745	NUM
easat-10526	174	10	,	,	PUNCT
easat-10526	174	11	2025	2025	NUM
easat-10526	174	12	doi	doi	NOUN
easat-10526	174	13	:	:	PUNCT
easat-10526	174	14	10.55214/2576	10.55214/2576	NUM
easat-10526	174	15	-	-	SYM
easat-10526	174	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	175	1	©	©	ADP
easat-10526	175	2	2025	2025	NUM
easat-10526	175	3	by	by	ADP
easat-10526	175	4	the	the	DET
easat-10526	175	5	authors	author	NOUN
easat-10526	175	6	;	;	PUNCT
easat-10526	175	7	licensee	licensee	PROPN
easat-10526	175	8	learning	learning	PROPN
easat-10526	175	9	gate	gate	PROPN
easat-10526	175	10	lazada	lazada	PROPN
easat-10526	175	11	)	)	PUNCT
easat-10526	175	12	;	;	PUNCT
easat-10526	175	13	(	(	PUNCT
easat-10526	175	14	2	2	X
easat-10526	175	15	)	)	PUNCT
easat-10526	175	16	participants	participant	NOUN
easat-10526	175	17	had	have	VERB
easat-10526	175	18	a	a	DET
easat-10526	175	19	frequency	frequency	NOUN
easat-10526	175	20	of	of	ADP
easat-10526	175	21	using	use	VERB
easat-10526	175	22	e	e	PROPN
easat-10526	175	23	-	-	NOUN
easat-10526	175	24	commerce	commerce	NOUN
easat-10526	175	25	platforms	platform	NOUN
easat-10526	175	26	>	>	X
easat-10526	175	27	3	3	NUM
easat-10526	175	28	times	time	NOUN
easat-10526	175	29	/	/	SYM
easat-10526	175	30	week	week	NOUN
easat-10526	175	31	in	in	ADP
easat-10526	175	32	the	the	DET
easat-10526	175	33	past	past	ADJ
easat-10526	175	34	6	6	NUM
easat-10526	175	35	months	month	NOUN
easat-10526	175	36	;	;	PUNCT
easat-10526	175	37	(	(	PUNCT
easat-10526	175	38	3	3	X
easat-10526	175	39	)	)	PUNCT
easat-10526	175	40	participants	participant	NOUN
easat-10526	175	41	had	have	VERB
easat-10526	175	42	to	to	PART
easat-10526	175	43	understand	understand	VERB
easat-10526	175	44	the	the	DET
easat-10526	175	45	concept	concept	NOUN
easat-10526	175	46	and	and	CCONJ
easat-10526	175	47	have	have	AUX
easat-10526	175	48	interacted	interact	VERB
easat-10526	175	49	with	with	ADP
easat-10526	175	50	ai	ai	PRON
easat-10526	175	51	personalized	personalized	ADJ
easat-10526	175	52	recommendation	recommendation	NOUN
easat-10526	175	53	videos	video	NOUN
easat-10526	175	54	and	and	CCONJ
easat-10526	175	55	recognized	recognize	VERB
easat-10526	175	56	their	their	PRON
easat-10526	175	57	impact	impact	NOUN
easat-10526	175	58	on	on	ADP
easat-10526	175	59	the	the	DET
easat-10526	175	60	shopping	shopping	NOUN
easat-10526	175	61	experience	experience	NOUN
easat-10526	175	62	.	.	PUNCT
easat-10526	176	1	table	table	NOUN
easat-10526	176	2	1	1	NUM
easat-10526	176	3	.	.	PUNCT
easat-10526	176	4	general	general	ADJ
easat-10526	176	5	information	information	NOUN
easat-10526	176	6	of	of	ADP
easat-10526	176	7	interviewees	interviewee	NOUN
easat-10526	176	8	(	(	PUNCT
easat-10526	176	9	n=15	n=15	NUM
easat-10526	176	10	)	)	PUNCT
easat-10526	176	11	.	.	PUNCT
easat-10526	177	1	user	user	NOUN
easat-10526	177	2	gender	gender	PROPN
easat-10526	177	3	age	age	NOUN
easat-10526	177	4	year	year	NOUN
easat-10526	177	5	of	of	ADP
easat-10526	177	6	ecommerce	ecommerce	NOUN
easat-10526	177	7	usage	usage	NOUN
easat-10526	177	8	(	(	PUNCT
easat-10526	177	9	years	year	NOUN
easat-10526	177	10	)	)	PUNCT
easat-10526	177	11	frequency	frequency	NOUN
easat-10526	177	12	of	of	ADP
easat-10526	177	13	using	use	VERB
easat-10526	177	14	the	the	DET
easat-10526	177	15	ecommerce	ecommerce	NOUN
easat-10526	177	16	platform	platform	NOUN
easat-10526	177	17	(	(	PUNCT
easat-10526	177	18	times	time	NOUN
easat-10526	177	19	/	/	SYM
easat-10526	177	20	week	week	NOUN
easat-10526	177	21	)	)	PUNCT
easat-10526	177	22	does	do	AUX
easat-10526	177	23	ai	ai	VERB
easat-10526	177	24	-	-	PUNCT
easat-10526	177	25	personalized	personalize	VERB
easat-10526	177	26	short	short	ADJ
easat-10526	177	27	video	video	NOUN
easat-10526	177	28	recommendation	recommendation	NOUN
easat-10526	177	29	have	have	VERB
easat-10526	177	30	an	an	DET
easat-10526	177	31	impact	impact	NOUN
easat-10526	177	32	on	on	ADP
easat-10526	177	33	ecommerce	ecommerce	NOUN
easat-10526	177	34	purchase	purchase	NOUN
easat-10526	177	35	intention	intention	NOUN
easat-10526	177	36	have	have	AUX
easat-10526	177	37	already	already	ADV
easat-10526	177	38	purchased	purchase	VERB
easat-10526	177	39	through	through	ADP
easat-10526	177	40	an	an	DET
easat-10526	177	41	aipersonalized	aipersonalize	VERB
easat-10526	177	42	short	short	ADJ
easat-10526	177	43	video	video	NOUN
easat-10526	177	44	recommendation	recommendation	NOUN
easat-10526	177	45	on	on	ADP
easat-10526	177	46	an	an	DET
easat-10526	177	47	e	e	NOUN
easat-10526	177	48	-	-	NOUN
easat-10526	177	49	commerce	commerce	NOUN
easat-10526	177	50	platform	platform	NOUN
easat-10526	177	51	n1	n1	ADJ
easat-10526	177	52	female	female	NOUN
easat-10526	177	53	21	21	NUM
easat-10526	177	54	3	3	NUM
easat-10526	177	55	4	4	NUM
easat-10526	177	56	true	true	ADJ
easat-10526	177	57	true	true	ADJ
easat-10526	177	58	n2	n2	ADJ
easat-10526	177	59	female	female	NOUN
easat-10526	177	60	20	20	NUM
easat-10526	177	61	5	5	NUM
easat-10526	177	62	4	4	NUM
easat-10526	177	63	true	true	ADJ
easat-10526	177	64	true	true	ADJ
easat-10526	177	65	n3	n3	ADJ
easat-10526	177	66	female	female	NOUN
easat-10526	177	67	25	25	NUM
easat-10526	177	68	4	4	NUM
easat-10526	177	69	5	5	NUM
easat-10526	177	70	true	true	ADJ
easat-10526	177	71	true	true	ADJ
easat-10526	177	72	n4	n4	PROPN
easat-10526	177	73	female	female	NOUN
easat-10526	177	74	19	19	NUM
easat-10526	177	75	4	4	NUM
easat-10526	177	76	6	6	NUM
easat-10526	177	77	true	true	ADJ
easat-10526	177	78	true	true	ADJ
easat-10526	177	79	n5	n5	PROPN
easat-10526	177	80	male	male	NOUN
easat-10526	177	81	22	22	NUM
easat-10526	177	82	3	3	NUM
easat-10526	177	83	4	4	NUM
easat-10526	177	84	true	true	ADJ
easat-10526	177	85	true	true	ADJ
easat-10526	177	86	n6	n6	PROPN
easat-10526	177	87	female	female	NOUN
easat-10526	177	88	25	25	NUM
easat-10526	177	89	5	5	NUM
easat-10526	177	90	4	4	NUM
easat-10526	177	91	true	true	ADJ
easat-10526	177	92	true	true	ADJ
easat-10526	177	93	n7	n7	PROPN
easat-10526	177	94	female	female	NOUN
easat-10526	177	95	23	23	NUM
easat-10526	177	96	6	6	NUM
easat-10526	177	97	6	6	NUM
easat-10526	177	98	true	true	ADJ
easat-10526	177	99	true	true	ADJ
easat-10526	177	100	n8	n8	PROPN
easat-10526	177	101	male	male	NOUN
easat-10526	177	102	23	23	NUM
easat-10526	177	103	5	5	NUM
easat-10526	177	104	7	7	NUM
easat-10526	177	105	true	true	ADJ
easat-10526	177	106	true	true	ADJ
easat-10526	177	107	n9	n9	PROPN
easat-10526	177	108	female	female	ADJ
easat-10526	177	109	21	21	NUM
easat-10526	177	110	4	4	NUM
easat-10526	177	111	4	4	NUM
easat-10526	177	112	true	true	ADJ
easat-10526	177	113	true	true	ADJ
easat-10526	177	114	n10	n10	X
easat-10526	177	115	male	male	NOUN
easat-10526	177	116	21	21	NUM
easat-10526	177	117	3	3	NUM
easat-10526	177	118	3	3	NUM
easat-10526	177	119	true	true	ADJ
easat-10526	177	120	true	true	ADJ
easat-10526	177	121	n11	n11	ADJ
easat-10526	177	122	female	female	ADJ
easat-10526	177	123	24	24	NUM
easat-10526	177	124	4	4	NUM
easat-10526	177	125	4	4	NUM
easat-10526	177	126	true	true	ADJ
easat-10526	177	127	true	true	ADJ
easat-10526	177	128	n12	n12	NOUN
easat-10526	177	129	female	female	NOUN
easat-10526	177	130	25	25	NUM
easat-10526	177	131	5	5	NUM
easat-10526	177	132	5	5	NUM
easat-10526	177	133	true	true	ADJ
easat-10526	177	134	true	true	ADJ
easat-10526	177	135	n13	n13	PROPN
easat-10526	177	136	female	female	NOUN
easat-10526	177	137	21	21	NUM
easat-10526	177	138	6	6	NUM
easat-10526	177	139	4	4	NUM
easat-10526	177	140	true	true	ADJ
easat-10526	177	141	true	true	ADJ
easat-10526	177	142	n14	n14	PROPN
easat-10526	177	143	male	male	NOUN
easat-10526	177	144	21	21	NUM
easat-10526	177	145	6	6	NUM
easat-10526	177	146	6	6	NUM
easat-10526	177	147	true	true	ADJ
easat-10526	177	148	true	true	ADJ
easat-10526	177	149	n15	n15	PROPN
easat-10526	177	150	male	male	NOUN
easat-10526	177	151	22	22	NUM
easat-10526	177	152	4	4	NUM
easat-10526	177	153	3	3	NUM
easat-10526	177	154	true	true	ADJ
easat-10526	177	155	true	true	ADJ
easat-10526	177	156	4.1.2	4.1.2	PROPN
easat-10526	177	157	.	.	PUNCT
easat-10526	177	158	research	research	NOUN
easat-10526	177	159	design	design	NOUN
easat-10526	177	160	the	the	DET
easat-10526	177	161	study	study	NOUN
easat-10526	177	162	applied	apply	VERB
easat-10526	177	163	the	the	DET
easat-10526	177	164	content	content	NOUN
easat-10526	177	165	validity	validity	NOUN
easat-10526	177	166	method	method	NOUN
easat-10526	177	167	[	[	X
easat-10526	177	168	99	99	NUM
easat-10526	177	169	]	]	PUNCT
easat-10526	177	170	to	to	PART
easat-10526	177	171	evaluate	evaluate	VERB
easat-10526	177	172	the	the	DET
easat-10526	177	173	content	content	NOUN
easat-10526	177	174	relevance	relevance	NOUN
easat-10526	177	175	of	of	ADP
easat-10526	177	176	the	the	DET
easat-10526	177	177	scale	scale	NOUN
easat-10526	177	178	inherited	inherit	VERB
easat-10526	177	179	from	from	ADP
easat-10526	177	180	previous	previous	ADJ
easat-10526	177	181	studies	study	NOUN
easat-10526	177	182	in	in	ADP
easat-10526	177	183	the	the	DET
easat-10526	177	184	current	current	ADJ
easat-10526	177	185	context	context	NOUN
easat-10526	177	186	.	.	PUNCT
easat-10526	178	1	instead	instead	ADV
easat-10526	178	2	of	of	ADP
easat-10526	178	3	using	use	VERB
easat-10526	178	4	a	a	DET
easat-10526	178	5	panel	panel	NOUN
easat-10526	178	6	of	of	ADP
easat-10526	178	7	academic	academic	ADJ
easat-10526	178	8	experts	expert	NOUN
easat-10526	178	9	,	,	PUNCT
easat-10526	178	10	the	the	DET
easat-10526	178	11	study	study	NOUN
easat-10526	178	12	selected	select	VERB
easat-10526	178	13	a	a	DET
easat-10526	178	14	group	group	NOUN
easat-10526	178	15	of	of	ADP
easat-10526	178	16	real	real	ADJ
easat-10526	178	17	users	user	NOUN
easat-10526	178	18	with	with	ADP
easat-10526	178	19	long	long	ADJ
easat-10526	178	20	-	-	PUNCT
easat-10526	178	21	term	term	NOUN
easat-10526	178	22	experience	experience	NOUN
easat-10526	178	23	with	with	ADP
easat-10526	178	24	e	e	NOUN
easat-10526	178	25	-	-	NOUN
easat-10526	178	26	commerce	commerce	NOUN
easat-10526	178	27	platforms	platform	NOUN
easat-10526	178	28	(	(	PUNCT
easat-10526	178	29	shopee	shopee	NOUN
easat-10526	178	30	,	,	PUNCT
easat-10526	178	31	tiktok	tiktok	ADJ
easat-10526	178	32	shop	shop	NOUN
easat-10526	178	33	)	)	PUNCT
easat-10526	178	34	and	and	CCONJ
easat-10526	178	35	who	who	PRON
easat-10526	178	36	had	have	AUX
easat-10526	178	37	experienced	experience	VERB
easat-10526	178	38	the	the	DET
easat-10526	178	39	ai	ai	VERB
easat-10526	178	40	-	-	PUNCT
easat-10526	178	41	personalized	personalized	ADJ
easat-10526	178	42	video	video	NOUN
easat-10526	178	43	recommendation	recommendation	NOUN
easat-10526	178	44	feature	feature	NOUN
easat-10526	178	45	.	.	PUNCT
easat-10526	179	1	these	these	DET
easat-10526	179	2	individuals	individual	NOUN
easat-10526	179	3	were	be	AUX
easat-10526	179	4	deemed	deem	VERB
easat-10526	179	5	“	"	PUNCT
easat-10526	179	6	context	context	NOUN
easat-10526	179	7	experts	expert	NOUN
easat-10526	179	8	”	"	PUNCT
easat-10526	179	9	because	because	SCONJ
easat-10526	179	10	they	they	PRON
easat-10526	179	11	had	have	VERB
easat-10526	179	12	in	in	ADP
easat-10526	179	13	-	-	PUNCT
easat-10526	179	14	depth	depth	NOUN
easat-10526	179	15	experience	experience	NOUN
easat-10526	179	16	with	with	ADP
easat-10526	179	17	the	the	DET
easat-10526	179	18	research	research	NOUN
easat-10526	179	19	phenomenon	phenomenon	NOUN
easat-10526	179	20	.	.	PUNCT
easat-10526	180	1	this	this	DET
easat-10526	180	2	method	method	NOUN
easat-10526	180	3	was	be	AUX
easat-10526	180	4	proposed	propose	VERB
easat-10526	180	5	in	in	ADP
easat-10526	180	6	the	the	DET
easat-10526	180	7	study	study	NOUN
easat-10526	180	8	of	of	ADP
easat-10526	180	9	hardesty	hardesty	PROPN
easat-10526	180	10	and	and	CCONJ
easat-10526	180	11	bearden	bearden	X
easat-10526	181	1	[	[	X
easat-10526	181	2	100	100	NUM
easat-10526	181	3	]	]	PUNCT
easat-10526	181	4	,	,	PUNCT
easat-10526	181	5	in	in	ADP
easat-10526	181	6	which	which	PRON
easat-10526	181	7	content	content	NOUN
easat-10526	181	8	validity	validity	NOUN
easat-10526	181	9	assessment	assessment	NOUN
easat-10526	181	10	should	should	AUX
easat-10526	181	11	include	include	VERB
easat-10526	181	12	feedback	feedback	NOUN
easat-10526	181	13	from	from	ADP
easat-10526	181	14	the	the	DET
easat-10526	181	15	target	target	NOUN
easat-10526	181	16	audience	audience	NOUN
easat-10526	181	17	to	to	PART
easat-10526	181	18	improve	improve	VERB
easat-10526	181	19	practical	practical	ADJ
easat-10526	181	20	applicability	applicability	NOUN
easat-10526	181	21	.	.	PUNCT
easat-10526	182	1	participants	participant	NOUN
easat-10526	182	2	were	be	AUX
easat-10526	182	3	asked	ask	VERB
easat-10526	182	4	to	to	PART
easat-10526	182	5	read	read	VERB
easat-10526	182	6	and	and	CCONJ
easat-10526	182	7	respond	respond	VERB
easat-10526	182	8	to	to	ADP
easat-10526	182	9	each	each	DET
easat-10526	182	10	measurement	measurement	NOUN
easat-10526	182	11	item	item	NOUN
easat-10526	182	12	,	,	PUNCT
easat-10526	182	13	evaluating	evaluate	VERB
easat-10526	182	14	the	the	DET
easat-10526	182	15	content	content	NOUN
easat-10526	182	16	's	's	PART
easat-10526	182	17	relevance	relevance	NOUN
easat-10526	182	18	and	and	CCONJ
easat-10526	182	19	comprehensibility	comprehensibility	NOUN
easat-10526	182	20	,	,	PUNCT
easat-10526	182	21	and	and	CCONJ
easat-10526	182	22	utilizing	utilize	VERB
easat-10526	182	23	the	the	DET
easat-10526	182	24	relevance	relevance	NOUN
easat-10526	182	25	rating	rating	NOUN
easat-10526	182	26	scale	scale	NOUN
easat-10526	182	27	established	establish	VERB
easat-10526	182	28	by	by	ADP
easat-10526	182	29	davis	davis	PROPN
easat-10526	182	30	[	[	X
easat-10526	182	31	101	101	X
easat-10526	182	32	]	]	PUNCT
easat-10526	182	33	to	to	PART
easat-10526	182	34	assess	assess	VERB
easat-10526	182	35	content	content	NOUN
easat-10526	182	36	validity	validity	NOUN
easat-10526	182	37	in	in	ADP
easat-10526	182	38	this	this	DET
easat-10526	182	39	research	research	NOUN
easat-10526	182	40	.	.	PUNCT
easat-10526	183	1	context	context	NOUN
easat-10526	183	2	experts	expert	NOUN
easat-10526	183	3	utilized	utilize	VERB
easat-10526	183	4	the	the	DET
easat-10526	183	5	relevance	relevance	NOUN
easat-10526	183	6	rating	rating	NOUN
easat-10526	183	7	scale	scale	NOUN
easat-10526	183	8	established	establish	VERB
easat-10526	183	9	by	by	ADP
easat-10526	183	10	davis	davis	PROPN
easat-10526	184	1	[	[	X
easat-10526	184	2	101	101	X
easat-10526	184	3	]	]	PUNCT
easat-10526	184	4	to	to	PART
easat-10526	184	5	assess	assess	VERB
easat-10526	184	6	content	content	NOUN
easat-10526	184	7	validity	validity	NOUN
easat-10526	184	8	in	in	ADP
easat-10526	184	9	this	this	DET
easat-10526	184	10	research	research	NOUN
easat-10526	184	11	.	.	PUNCT
easat-10526	185	1	a	a	DET
easat-10526	185	2	panel	panel	NOUN
easat-10526	185	3	of	of	ADP
easat-10526	185	4	context	context	NOUN
easat-10526	185	5	experts	expert	NOUN
easat-10526	185	6	assessed	assess	VERB
easat-10526	185	7	the	the	DET
easat-10526	185	8	content	content	NOUN
easat-10526	185	9	validity	validity	NOUN
easat-10526	185	10	of	of	ADP
easat-10526	185	11	each	each	DET
easat-10526	185	12	measurement	measurement	NOUN
easat-10526	185	13	item	item	NOUN
easat-10526	185	14	by	by	ADP
easat-10526	185	15	rating	rate	VERB
easat-10526	185	16	its	its	PRON
easat-10526	185	17	relevance	relevance	NOUN
easat-10526	185	18	on	on	ADP
easat-10526	185	19	a	a	DET
easat-10526	185	20	four	four	NUM
easat-10526	185	21	-	-	PUNCT
easat-10526	185	22	point	point	NOUN
easat-10526	185	23	ordinal	ordinal	ADJ
easat-10526	185	24	scale	scale	NOUN
easat-10526	185	25	(	(	PUNCT
easat-10526	185	26	1	1	NUM
easat-10526	185	27	=	=	NOUN
easat-10526	185	28	not	not	PART
easat-10526	185	29	relevant	relevant	ADJ
easat-10526	185	30	,	,	PUNCT
easat-10526	185	31	2	2	NUM
easat-10526	185	32	=	=	SYM
easat-10526	185	33	somewhat	somewhat	ADV
easat-10526	185	34	relevant	relevant	ADJ
easat-10526	185	35	,	,	PUNCT
easat-10526	185	36	3	3	NUM
easat-10526	185	37	=	=	SYM
easat-10526	185	38	quite	quite	ADV
easat-10526	185	39	relevant	relevant	ADJ
easat-10526	185	40	,	,	PUNCT
easat-10526	185	41	4	4	NUM
easat-10526	185	42	=	=	SYM
easat-10526	185	43	highly	highly	ADV
easat-10526	185	44	relevant	relevant	ADJ
easat-10526	185	45	)	)	PUNCT
easat-10526	185	46	.	.	PUNCT
easat-10526	186	1	based	base	VERB
easat-10526	186	2	on	on	ADP
easat-10526	186	3	the	the	DET
easat-10526	186	4	criteria	criterion	NOUN
easat-10526	186	5	of	of	ADP
easat-10526	186	6	davis	davis	PROPN
easat-10526	186	7	[	[	X
easat-10526	186	8	101	101	NUM
easat-10526	186	9	]	]	PUNCT
easat-10526	186	10	,	,	PUNCT
easat-10526	186	11	if	if	SCONJ
easat-10526	186	12	the	the	DET
easat-10526	186	13	result	result	NOUN
easat-10526	186	14	of	of	ADP
easat-10526	186	15	the	the	DET
easat-10526	186	16	relevance	relevance	NOUN
easat-10526	186	17	scale	scale	NOUN
easat-10526	186	18	is	be	AUX
easat-10526	186	19	1	1	NUM
easat-10526	186	20	or	or	CCONJ
easat-10526	186	21	2	2	NUM
easat-10526	186	22	,	,	PUNCT
easat-10526	186	23	it	it	PRON
easat-10526	186	24	can	can	AUX
easat-10526	186	25	be	be	AUX
easat-10526	186	26	recorded	record	VERB
easat-10526	186	27	as	as	ADP
easat-10526	186	28	0	0	NUM
easat-10526	186	29	,	,	PUNCT
easat-10526	186	30	or	or	CCONJ
easat-10526	186	31	if	if	SCONJ
easat-10526	186	32	the	the	DET
easat-10526	186	33	result	result	NOUN
easat-10526	186	34	is	be	AUX
easat-10526	186	35	3	3	NUM
easat-10526	186	36	or	or	CCONJ
easat-10526	186	37	4	4	NUM
easat-10526	186	38	,	,	PUNCT
easat-10526	186	39	it	it	PRON
easat-10526	186	40	can	can	AUX
easat-10526	186	41	be	be	AUX
easat-10526	186	42	considered	consider	VERB
easat-10526	186	43	as	as	ADP
easat-10526	186	44	1	1	NUM
easat-10526	186	45	.	.	X
easat-10526	186	46	729	729	NUM
easat-10526	186	47	edelweiss	edelweiss	PROPN
easat-10526	186	48	applied	apply	VERB
easat-10526	186	49	science	science	NOUN
easat-10526	186	50	and	and	CCONJ
easat-10526	186	51	technology	technology	NOUN
easat-10526	186	52	issn	issn	PROPN
easat-10526	186	53	:	:	PUNCT
easat-10526	186	54	2576	2576	NUM
easat-10526	186	55	-	-	SYM
easat-10526	186	56	8484	8484	NUM
easat-10526	186	57	vol	vol	NOUN
easat-10526	186	58	.	.	PROPN
easat-10526	187	1	9	9	NUM
easat-10526	187	2	,	,	PUNCT
easat-10526	187	3	no	no	INTJ
easat-10526	187	4	.	.	NOUN
easat-10526	187	5	10	10	NUM
easat-10526	187	6	:	:	PUNCT
easat-10526	187	7	721	721	NUM
easat-10526	187	8	-	-	NUM
easat-10526	187	9	745	745	NUM
easat-10526	187	10	,	,	PUNCT
easat-10526	187	11	2025	2025	NUM
easat-10526	187	12	doi	doi	NOUN
easat-10526	187	13	:	:	PUNCT
easat-10526	187	14	10.55214/2576	10.55214/2576	NUM
easat-10526	187	15	-	-	SYM
easat-10526	187	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	188	1	©	©	ADP
easat-10526	188	2	2025	2025	NUM
easat-10526	188	3	by	by	ADP
easat-10526	188	4	the	the	DET
easat-10526	188	5	authors	author	NOUN
easat-10526	188	6	;	;	PUNCT
easat-10526	188	7	licensee	licensee	PROPN
easat-10526	188	8	learning	learn	VERB
easat-10526	188	9	gate	gate	NOUN
easat-10526	188	10	table	table	NOUN
easat-10526	188	11	2	2	NUM
easat-10526	188	12	.	.	PUNCT
easat-10526	189	1	the	the	DET
easat-10526	189	2	relevance	relevance	NOUN
easat-10526	189	3	rating	rating	NOUN
easat-10526	189	4	on	on	ADP
easat-10526	189	5	the	the	DET
easat-10526	189	6	scale	scale	NOUN
easat-10526	189	7	of	of	ADP
easat-10526	189	8	the	the	DET
easat-10526	189	9	items	item	NOUN
easat-10526	189	10	.	.	PUNCT
easat-10526	190	1	scale	scale	NOUN
easat-10526	190	2	item	item	PROPN
easat-10526	190	3	code	code	PROPN
easat-10526	190	4	n1	n1	PROPN
easat-10526	190	5	n2	n2	PROPN
easat-10526	190	6	n3	n3	PROPN
easat-10526	190	7	n4	n4	PROPN
easat-10526	190	8	n5	n5	PROPN
easat-10526	190	9	n6	n6	PROPN
easat-10526	190	10	n7	n7	PROPN
easat-10526	190	11	n8	n8	PROPN
easat-10526	190	12	n9	n9	PROPN
easat-10526	190	13	n10	n10	PROPN
easat-10526	190	14	n11	n11	PROPN
easat-10526	190	15	n12	n12	PROPN
easat-10526	190	16	n13	n13	PROPN
easat-10526	190	17	n14	n14	PROPN
easat-10526	190	18	n15	n15	PROPN
easat-10526	190	19	context	context	PROPN
easat-10526	190	20	experts	expert	NOUN
easat-10526	190	21	in	in	ADP
easat-10526	190	22	agreement	agreement	NOUN
easat-10526	190	23	i	i	PROPN
easat-10526	190	24	-	-	PUNCT
easat-10526	190	25	cvi	cvi	PROPN
easat-10526	190	26	relevant	relevant	ADJ
easat-10526	190	27	experience	experience	NOUN
easat-10526	190	28	re1	re1	PROPN
easat-10526	190	29	1	1	NUM
easat-10526	190	30	1	1	NUM
easat-10526	190	31	1	1	NUM
easat-10526	190	32	1	1	NUM
easat-10526	190	33	0	0	NUM
easat-10526	190	34	1	1	NUM
easat-10526	190	35	1	1	NUM
easat-10526	190	36	1	1	NUM
easat-10526	190	37	1	1	NUM
easat-10526	190	38	1	1	NUM
easat-10526	190	39	1	1	NUM
easat-10526	190	40	1	1	NUM
easat-10526	190	41	1	1	NUM
easat-10526	190	42	1	1	NUM
easat-10526	190	43	1	1	NUM
easat-10526	190	44	14	14	NUM
easat-10526	190	45	0.93	0.93	NUM
easat-10526	190	46	re2	re2	PROPN
easat-10526	190	47	1	1	NUM
easat-10526	190	48	1	1	NUM
easat-10526	190	49	1	1	NUM
easat-10526	190	50	1	1	NUM
easat-10526	190	51	1	1	NUM
easat-10526	190	52	1	1	NUM
easat-10526	190	53	1	1	NUM
easat-10526	190	54	1	1	NUM
easat-10526	190	55	1	1	NUM
easat-10526	190	56	1	1	NUM
easat-10526	190	57	1	1	NUM
easat-10526	190	58	1	1	NUM
easat-10526	190	59	1	1	NUM
easat-10526	190	60	1	1	NUM
easat-10526	190	61	1	1	NUM
easat-10526	190	62	15	15	NUM
easat-10526	190	63	1.00	1.00	NUM
easat-10526	190	64	re3	re3	NOUN
easat-10526	190	65	1	1	NUM
easat-10526	190	66	1	1	NUM
easat-10526	190	67	1	1	NUM
easat-10526	190	68	1	1	NUM
easat-10526	190	69	1	1	NUM
easat-10526	190	70	1	1	NUM
easat-10526	190	71	0	0	NUM
easat-10526	190	72	1	1	NUM
easat-10526	190	73	1	1	NUM
easat-10526	190	74	1	1	NUM
easat-10526	190	75	1	1	NUM
easat-10526	190	76	1	1	NUM
easat-10526	190	77	1	1	NUM
easat-10526	190	78	1	1	NUM
easat-10526	190	79	1	1	NUM
easat-10526	190	80	14	14	NUM
easat-10526	190	81	0.93	0.93	NUM
easat-10526	190	82	re4	re4	PROPN
easat-10526	190	83	1	1	NUM
easat-10526	190	84	1	1	NUM
easat-10526	190	85	1	1	NUM
easat-10526	190	86	1	1	NUM
easat-10526	190	87	1	1	NUM
easat-10526	190	88	1	1	NUM
easat-10526	190	89	1	1	NUM
easat-10526	190	90	1	1	NUM
easat-10526	190	91	1	1	NUM
easat-10526	190	92	1	1	NUM
easat-10526	190	93	1	1	NUM
easat-10526	190	94	1	1	NUM
easat-10526	190	95	1	1	NUM
easat-10526	190	96	1	1	NUM
easat-10526	190	97	1	1	NUM
easat-10526	190	98	15	15	NUM
easat-10526	190	99	1.00	1.00	NUM
easat-10526	190	100	re5	re5	NOUN
easat-10526	190	101	1	1	NUM
easat-10526	190	102	1	1	NUM
easat-10526	190	103	1	1	NUM
easat-10526	190	104	1	1	NUM
easat-10526	190	105	1	1	NUM
easat-10526	190	106	1	1	NUM
easat-10526	190	107	1	1	NUM
easat-10526	190	108	1	1	NUM
easat-10526	190	109	1	1	NUM
easat-10526	190	110	1	1	NUM
easat-10526	190	111	1	1	NUM
easat-10526	190	112	1	1	NUM
easat-10526	190	113	1	1	NUM
easat-10526	190	114	1	1	NUM
easat-10526	190	115	1	1	NUM
easat-10526	190	116	15	15	NUM
easat-10526	190	117	1.00	1.00	NUM
easat-10526	190	118	s	s	PROPN
easat-10526	190	119	-	-	PUNCT
easat-10526	190	120	cvi	cvi	NOUN
easat-10526	190	121	0.97	0.97	NUM
easat-10526	190	122	inspirational	inspirational	ADJ
easat-10526	190	123	experience	experience	NOUN
easat-10526	190	124	ie1	ie1	NOUN
easat-10526	190	125	1	1	NUM
easat-10526	190	126	0	0	NUM
easat-10526	190	127	1	1	NUM
easat-10526	190	128	1	1	NUM
easat-10526	190	129	1	1	NUM
easat-10526	190	130	1	1	NUM
easat-10526	190	131	1	1	NUM
easat-10526	190	132	1	1	NUM
easat-10526	190	133	1	1	NUM
easat-10526	190	134	1	1	NUM
easat-10526	190	135	1	1	NUM
easat-10526	190	136	0	0	NUM
easat-10526	190	137	1	1	NUM
easat-10526	190	138	1	1	NUM
easat-10526	190	139	1	1	NUM
easat-10526	190	140	13	13	NUM
easat-10526	190	141	0.87	0.87	NUM
easat-10526	190	142	ie2	ie2	NOUN
easat-10526	190	143	1	1	NUM
easat-10526	190	144	1	1	NUM
easat-10526	190	145	1	1	NUM
easat-10526	190	146	1	1	NUM
easat-10526	190	147	1	1	NUM
easat-10526	190	148	1	1	NUM
easat-10526	190	149	1	1	NUM
easat-10526	190	150	1	1	NUM
easat-10526	190	151	1	1	NUM
easat-10526	190	152	1	1	NUM
easat-10526	190	153	1	1	NUM
easat-10526	190	154	1	1	NUM
easat-10526	190	155	1	1	NUM
easat-10526	190	156	1	1	NUM
easat-10526	190	157	1	1	NUM
easat-10526	190	158	15	15	NUM
easat-10526	190	159	1.00	1.00	NUM
easat-10526	190	160	ie3	ie3	NOUN
easat-10526	190	161	1	1	NUM
easat-10526	190	162	1	1	NUM
easat-10526	190	163	1	1	NUM
easat-10526	190	164	1	1	NUM
easat-10526	190	165	1	1	NUM
easat-10526	190	166	1	1	NUM
easat-10526	190	167	1	1	NUM
easat-10526	190	168	1	1	NUM
easat-10526	190	169	1	1	NUM
easat-10526	190	170	1	1	NUM
easat-10526	190	171	1	1	NUM
easat-10526	190	172	1	1	NUM
easat-10526	190	173	1	1	NUM
easat-10526	190	174	1	1	NUM
easat-10526	190	175	1	1	NUM
easat-10526	190	176	15	15	NUM
easat-10526	190	177	1.00	1.00	NUM
easat-10526	190	178	ie4	ie4	NOUN
easat-10526	190	179	1	1	NUM
easat-10526	190	180	1	1	NUM
easat-10526	190	181	1	1	NUM
easat-10526	190	182	0	0	NUM
easat-10526	190	183	1	1	NUM
easat-10526	190	184	1	1	NUM
easat-10526	190	185	1	1	NUM
easat-10526	190	186	1	1	NUM
easat-10526	190	187	1	1	NUM
easat-10526	190	188	1	1	NUM
easat-10526	190	189	1	1	NUM
easat-10526	190	190	1	1	NUM
easat-10526	190	191	1	1	NUM
easat-10526	190	192	1	1	NUM
easat-10526	190	193	1	1	NUM
easat-10526	190	194	14	14	NUM
easat-10526	190	195	0.93	0.93	NUM
easat-10526	190	196	ie5	ie5	NOUN
easat-10526	190	197	1	1	NUM
easat-10526	190	198	1	1	NUM
easat-10526	190	199	1	1	NUM
easat-10526	190	200	1	1	NUM
easat-10526	190	201	1	1	NUM
easat-10526	190	202	1	1	NUM
easat-10526	190	203	1	1	NUM
easat-10526	190	204	1	1	NUM
easat-10526	190	205	1	1	NUM
easat-10526	190	206	1	1	NUM
easat-10526	190	207	1	1	NUM
easat-10526	190	208	1	1	NUM
easat-10526	190	209	1	1	NUM
easat-10526	190	210	0	0	NUM
easat-10526	190	211	1	1	NUM
easat-10526	190	212	14	14	NUM
easat-10526	190	213	0.93	0.93	NUM
easat-10526	190	214	s	s	PROPN
easat-10526	190	215	-	-	PUNCT
easat-10526	190	216	cvi	cvi	NOUN
easat-10526	190	217	0.95	0.95	NUM
easat-10526	190	218	emotional	emotional	ADJ
easat-10526	190	219	experience	experience	NOUN
easat-10526	190	220	ee1	ee1	NOUN
easat-10526	191	1	1	1	NUM
easat-10526	191	2	1	1	NUM
easat-10526	191	3	1	1	NUM
easat-10526	191	4	1	1	NUM
easat-10526	191	5	1	1	NUM
easat-10526	191	6	1	1	NUM
easat-10526	191	7	1	1	NUM
easat-10526	191	8	1	1	NUM
easat-10526	191	9	1	1	NUM
easat-10526	191	10	1	1	NUM
easat-10526	191	11	1	1	NUM
easat-10526	191	12	1	1	NUM
easat-10526	191	13	1	1	NUM
easat-10526	191	14	1	1	NUM
easat-10526	191	15	1	1	NUM
easat-10526	191	16	15	15	NUM
easat-10526	191	17	1.00	1.00	NUM
easat-10526	191	18	ee2	ee2	NOUN
easat-10526	191	19	1	1	NUM
easat-10526	191	20	1	1	NUM
easat-10526	191	21	1	1	NUM
easat-10526	191	22	1	1	NUM
easat-10526	191	23	1	1	NUM
easat-10526	191	24	1	1	NUM
easat-10526	191	25	1	1	NUM
easat-10526	191	26	1	1	NUM
easat-10526	191	27	1	1	NUM
easat-10526	191	28	1	1	NUM
easat-10526	191	29	1	1	NUM
easat-10526	191	30	1	1	NUM
easat-10526	191	31	1	1	NUM
easat-10526	191	32	1	1	NUM
easat-10526	191	33	1	1	NUM
easat-10526	191	34	15	15	NUM
easat-10526	191	35	1.00	1.00	NUM
easat-10526	191	36	ee3	ee3	NOUN
easat-10526	191	37	1	1	NUM
easat-10526	191	38	1	1	NUM
easat-10526	191	39	1	1	NUM
easat-10526	191	40	1	1	NUM
easat-10526	191	41	1	1	NUM
easat-10526	191	42	1	1	NUM
easat-10526	191	43	1	1	NUM
easat-10526	191	44	1	1	NUM
easat-10526	191	45	0	0	NUM
easat-10526	191	46	1	1	NUM
easat-10526	191	47	1	1	NUM
easat-10526	191	48	0	0	NUM
easat-10526	191	49	0	0	NUM
easat-10526	191	50	1	1	NUM
easat-10526	191	51	1	1	NUM
easat-10526	191	52	12	12	NUM
easat-10526	191	53	0.80	0.80	NUM
easat-10526	191	54	ee4	ee4	NOUN
easat-10526	191	55	0	0	NUM
easat-10526	191	56	1	1	NUM
easat-10526	191	57	1	1	NUM
easat-10526	191	58	1	1	NUM
easat-10526	191	59	1	1	NUM
easat-10526	191	60	1	1	NUM
easat-10526	191	61	1	1	NUM
easat-10526	191	62	1	1	NUM
easat-10526	191	63	1	1	NUM
easat-10526	191	64	1	1	NUM
easat-10526	191	65	1	1	NUM
easat-10526	191	66	1	1	NUM
easat-10526	191	67	0	0	NUM
easat-10526	191	68	1	1	NUM
easat-10526	191	69	1	1	NUM
easat-10526	191	70	13	13	NUM
easat-10526	191	71	0.87	0.87	NUM
easat-10526	191	72	ee5	ee5	NOUN
easat-10526	191	73	1	1	NUM
easat-10526	191	74	1	1	NUM
easat-10526	191	75	1	1	NUM
easat-10526	191	76	1	1	NUM
easat-10526	191	77	1	1	NUM
easat-10526	191	78	1	1	NUM
easat-10526	191	79	1	1	NUM
easat-10526	191	80	1	1	NUM
easat-10526	191	81	1	1	NUM
easat-10526	191	82	1	1	NUM
easat-10526	191	83	1	1	NUM
easat-10526	191	84	1	1	NUM
easat-10526	191	85	1	1	NUM
easat-10526	191	86	1	1	NUM
easat-10526	191	87	1	1	NUM
easat-10526	191	88	15	15	NUM
easat-10526	191	89	1.00	1.00	NUM
easat-10526	191	90	s	s	PROPN
easat-10526	191	91	-	-	PUNCT
easat-10526	191	92	cvi	cvi	NOUN
easat-10526	191	93	0.93	0.93	NUM
easat-10526	191	94	immersive	immersive	NOUN
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easat-10526	191	96	ie1	ie1	NOUN
easat-10526	192	1	1	1	NUM
easat-10526	192	2	1	1	NUM
easat-10526	192	3	1	1	NUM
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easat-10526	192	5	1	1	NUM
easat-10526	192	6	1	1	NUM
easat-10526	192	7	1	1	NUM
easat-10526	192	8	1	1	NUM
easat-10526	192	9	1	1	NUM
easat-10526	192	10	1	1	NUM
easat-10526	192	11	1	1	NUM
easat-10526	192	12	1	1	NUM
easat-10526	192	13	1	1	NUM
easat-10526	192	14	1	1	NUM
easat-10526	192	15	1	1	NUM
easat-10526	192	16	15	15	NUM
easat-10526	192	17	1.00	1.00	NUM
easat-10526	192	18	ie2	ie2	NOUN
easat-10526	192	19	1	1	NUM
easat-10526	192	20	1	1	NUM
easat-10526	192	21	1	1	NUM
easat-10526	192	22	1	1	NUM
easat-10526	192	23	1	1	NUM
easat-10526	192	24	1	1	NUM
easat-10526	192	25	1	1	NUM
easat-10526	192	26	1	1	NUM
easat-10526	192	27	1	1	NUM
easat-10526	192	28	1	1	NUM
easat-10526	192	29	1	1	NUM
easat-10526	192	30	1	1	NUM
easat-10526	192	31	1	1	NUM
easat-10526	192	32	1	1	NUM
easat-10526	192	33	1	1	NUM
easat-10526	192	34	15	15	NUM
easat-10526	192	35	1.00	1.00	NUM
easat-10526	192	36	ie3	ie3	NOUN
easat-10526	192	37	1	1	NUM
easat-10526	192	38	1	1	NUM
easat-10526	192	39	1	1	NUM
easat-10526	192	40	1	1	NUM
easat-10526	192	41	1	1	NUM
easat-10526	192	42	1	1	NUM
easat-10526	192	43	0	0	NUM
easat-10526	192	44	1	1	NUM
easat-10526	192	45	1	1	NUM
easat-10526	192	46	0	0	NUM
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easat-10526	192	48	1	1	NUM
easat-10526	192	49	1	1	NUM
easat-10526	192	50	1	1	NUM
easat-10526	192	51	1	1	NUM
easat-10526	192	52	12	12	NUM
easat-10526	192	53	0.80	0.80	NUM
easat-10526	192	54	ie4	ie4	NOUN
easat-10526	192	55	1	1	NUM
easat-10526	192	56	1	1	NUM
easat-10526	192	57	0	0	NUM
easat-10526	192	58	0	0	NUM
easat-10526	192	59	1	1	NUM
easat-10526	192	60	1	1	NUM
easat-10526	192	61	1	1	NUM
easat-10526	192	62	1	1	NUM
easat-10526	192	63	1	1	NUM
easat-10526	192	64	1	1	NUM
easat-10526	192	65	1	1	NUM
easat-10526	192	66	1	1	NUM
easat-10526	192	67	1	1	NUM
easat-10526	192	68	0	0	NUM
easat-10526	192	69	1	1	NUM
easat-10526	192	70	13	13	NUM
easat-10526	192	71	0.87	0.87	NUM
easat-10526	192	72	s	s	PROPN
easat-10526	192	73	-	-	PUNCT
easat-10526	192	74	cvi	cvi	PROPN
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easat-10526	192	76	privacy	privacy	NOUN
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easat-10526	192	78	pc1	pc1	PROPN
easat-10526	192	79	1	1	NUM
easat-10526	192	80	1	1	NUM
easat-10526	192	81	1	1	NUM
easat-10526	192	82	1	1	NUM
easat-10526	192	83	0	0	NUM
easat-10526	192	84	1	1	NUM
easat-10526	192	85	1	1	NUM
easat-10526	192	86	1	1	NUM
easat-10526	192	87	1	1	NUM
easat-10526	192	88	1	1	NUM
easat-10526	192	89	1	1	NUM
easat-10526	192	90	1	1	NUM
easat-10526	192	91	1	1	NUM
easat-10526	192	92	1	1	NUM
easat-10526	192	93	1	1	NUM
easat-10526	192	94	14	14	NUM
easat-10526	192	95	0.93	0.93	NUM
easat-10526	192	96	pc2	pc2	NOUN
easat-10526	192	97	1	1	NUM
easat-10526	192	98	1	1	NUM
easat-10526	192	99	1	1	NUM
easat-10526	192	100	1	1	NUM
easat-10526	192	101	1	1	NUM
easat-10526	192	102	1	1	NUM
easat-10526	192	103	1	1	NUM
easat-10526	192	104	1	1	NUM
easat-10526	192	105	1	1	NUM
easat-10526	192	106	1	1	NUM
easat-10526	192	107	1	1	NUM
easat-10526	192	108	1	1	NUM
easat-10526	192	109	1	1	NUM
easat-10526	192	110	1	1	NUM
easat-10526	192	111	1	1	NUM
easat-10526	192	112	15	15	NUM
easat-10526	192	113	1.00	1.00	NUM
easat-10526	192	114	pc3	pc3	NOUN
easat-10526	192	115	1	1	NUM
easat-10526	192	116	1	1	NUM
easat-10526	192	117	1	1	NUM
easat-10526	192	118	1	1	NUM
easat-10526	192	119	1	1	NUM
easat-10526	192	120	0	0	NUM
easat-10526	192	121	1	1	NUM
easat-10526	192	122	1	1	NUM
easat-10526	192	123	1	1	NUM
easat-10526	192	124	1	1	NUM
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easat-10526	192	126	1	1	NUM
easat-10526	192	127	1	1	NUM
easat-10526	192	128	1	1	NUM
easat-10526	192	129	1	1	NUM
easat-10526	192	130	14	14	NUM
easat-10526	192	131	0.93	0.93	NUM
easat-10526	192	132	pc4	pc4	NOUN
easat-10526	192	133	1	1	NUM
easat-10526	192	134	1	1	NUM
easat-10526	192	135	1	1	NUM
easat-10526	192	136	1	1	NUM
easat-10526	192	137	1	1	NUM
easat-10526	192	138	1	1	NUM
easat-10526	192	139	1	1	NUM
easat-10526	192	140	1	1	NUM
easat-10526	192	141	1	1	NUM
easat-10526	192	142	1	1	NUM
easat-10526	192	143	1	1	NUM
easat-10526	192	144	1	1	NUM
easat-10526	192	145	1	1	NUM
easat-10526	192	146	1	1	NUM
easat-10526	192	147	1	1	NUM
easat-10526	192	148	15	15	NUM
easat-10526	192	149	1.00	1.00	NUM
easat-10526	192	150	s	s	PROPN
easat-10526	192	151	-	-	PUNCT
easat-10526	192	152	cvi	cvi	NOUN
easat-10526	192	153	0.97	0.97	NUM
easat-10526	192	154	information	information	NOUN
easat-10526	192	155	quality	quality	NOUN
easat-10526	192	156	iq1	iq1	NOUN
easat-10526	192	157	1	1	NUM
easat-10526	192	158	0	0	NUM
easat-10526	192	159	1	1	NUM
easat-10526	192	160	1	1	NUM
easat-10526	192	161	1	1	NUM
easat-10526	192	162	1	1	NUM
easat-10526	192	163	1	1	NUM
easat-10526	192	164	0	0	NUM
easat-10526	192	165	1	1	NUM
easat-10526	192	166	1	1	NUM
easat-10526	192	167	1	1	NUM
easat-10526	192	168	1	1	NUM
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easat-10526	192	171	1	1	NUM
easat-10526	192	172	13	13	NUM
easat-10526	192	173	0.87	0.87	NUM
easat-10526	192	174	iq2	iq2	NOUN
easat-10526	192	175	1	1	NUM
easat-10526	192	176	1	1	NUM
easat-10526	192	177	1	1	NUM
easat-10526	192	178	1	1	NUM
easat-10526	192	179	1	1	NUM
easat-10526	192	180	1	1	NUM
easat-10526	192	181	1	1	NUM
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easat-10526	192	183	1	1	NUM
easat-10526	192	184	1	1	NUM
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easat-10526	192	186	1	1	NUM
easat-10526	192	187	1	1	NUM
easat-10526	192	188	1	1	NUM
easat-10526	192	189	1	1	NUM
easat-10526	192	190	15	15	NUM
easat-10526	192	191	1.00	1.00	NUM
easat-10526	192	192	iq3	iq3	NOUN
easat-10526	192	193	1	1	NUM
easat-10526	192	194	1	1	NUM
easat-10526	192	195	1	1	NUM
easat-10526	192	196	1	1	NUM
easat-10526	192	197	1	1	NUM
easat-10526	192	198	1	1	NUM
easat-10526	192	199	1	1	NUM
easat-10526	192	200	1	1	NUM
easat-10526	192	201	1	1	NUM
easat-10526	192	202	1	1	NUM
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easat-10526	192	204	1	1	NUM
easat-10526	192	205	1	1	NUM
easat-10526	192	206	1	1	NUM
easat-10526	192	207	1	1	NUM
easat-10526	192	208	14	14	NUM
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easat-10526	192	210	iq4	iq4	NOUN
easat-10526	192	211	1	1	NUM
easat-10526	192	212	0	0	NUM
easat-10526	192	213	1	1	NUM
easat-10526	192	214	1	1	NUM
easat-10526	192	215	1	1	NUM
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easat-10526	192	218	0	0	NUM
easat-10526	192	219	1	1	NUM
easat-10526	192	220	1	1	NUM
easat-10526	192	221	1	1	NUM
easat-10526	192	222	1	1	NUM
easat-10526	192	223	1	1	NUM
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easat-10526	192	225	1	1	NUM
easat-10526	192	226	13	13	NUM
easat-10526	192	227	0.87	0.87	NUM
easat-10526	192	228	iq5	iq5	NOUN
easat-10526	192	229	1	1	NUM
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easat-10526	192	232	1	1	NUM
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easat-10526	192	235	1	1	NUM
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easat-10526	192	238	1	1	NUM
easat-10526	192	239	1	1	NUM
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easat-10526	192	241	1	1	NUM
easat-10526	192	242	1	1	NUM
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easat-10526	192	245	1.00	1.00	NUM
easat-10526	192	246	s	s	PROPN
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easat-10526	192	248	cvi	cvi	NOUN
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easat-10526	192	253	science	science	NOUN
easat-10526	192	254	and	and	CCONJ
easat-10526	192	255	technology	technology	NOUN
easat-10526	192	256	issn	issn	PROPN
easat-10526	192	257	:	:	PUNCT
easat-10526	192	258	2576	2576	NUM
easat-10526	192	259	-	-	SYM
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easat-10526	193	6	:	:	PUNCT
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easat-10526	193	9	745	745	NUM
easat-10526	193	10	,	,	PUNCT
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easat-10526	193	13	:	:	PUNCT
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easat-10526	193	16	8484.v9i10.10526	8484.v9i10.10526	NUM
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easat-10526	194	2	2025	2025	NUM
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easat-10526	194	4	the	the	DET
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easat-10526	194	6	;	;	PUNCT
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easat-10526	194	8	learning	learn	VERB
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easat-10526	194	10	e	e	PROPN
easat-10526	194	11	-	-	NOUN
easat-10526	194	12	commerce	commerce	NOUN
easat-10526	194	13	purchase	purchase	NOUN
easat-10526	194	14	intention	intention	NOUN
easat-10526	194	15	epi1	epi1	NOUN
easat-10526	194	16	1	1	NUM
easat-10526	194	17	1	1	NUM
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easat-10526	194	21	1	1	NUM
easat-10526	194	22	1	1	NUM
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easat-10526	194	24	1	1	NUM
easat-10526	194	25	1	1	NUM
easat-10526	194	26	1	1	NUM
easat-10526	194	27	1	1	NUM
easat-10526	194	28	1	1	NUM
easat-10526	194	29	1	1	NUM
easat-10526	194	30	1	1	NUM
easat-10526	194	31	14	14	NUM
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easat-10526	194	33	epi2	epi2	NOUN
easat-10526	194	34	1	1	NUM
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easat-10526	194	36	1	1	NUM
easat-10526	194	37	1	1	NUM
easat-10526	194	38	1	1	NUM
easat-10526	194	39	1	1	NUM
easat-10526	194	40	1	1	NUM
easat-10526	194	41	1	1	NUM
easat-10526	194	42	0	0	NUM
easat-10526	194	43	1	1	NUM
easat-10526	194	44	1	1	NUM
easat-10526	194	45	1	1	NUM
easat-10526	194	46	1	1	NUM
easat-10526	194	47	1	1	NUM
easat-10526	194	48	1	1	NUM
easat-10526	194	49	14	14	NUM
easat-10526	194	50	0.93	0.93	NUM
easat-10526	194	51	epi3	epi3	NOUN
easat-10526	194	52	1	1	NUM
easat-10526	194	53	1	1	NUM
easat-10526	194	54	1	1	NUM
easat-10526	194	55	1	1	NUM
easat-10526	194	56	1	1	NUM
easat-10526	194	57	1	1	NUM
easat-10526	194	58	1	1	NUM
easat-10526	194	59	1	1	NUM
easat-10526	194	60	1	1	NUM
easat-10526	194	61	1	1	NUM
easat-10526	194	62	1	1	NUM
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easat-10526	194	64	1	1	NUM
easat-10526	194	65	1	1	NUM
easat-10526	194	66	0	0	NUM
easat-10526	194	67	14	14	NUM
easat-10526	194	68	0.93	0.93	NUM
easat-10526	194	69	epi4	epi4	NOUN
easat-10526	194	70	1	1	NUM
easat-10526	194	71	1	1	NUM
easat-10526	194	72	1	1	NUM
easat-10526	194	73	1	1	NUM
easat-10526	194	74	1	1	NUM
easat-10526	194	75	1	1	NUM
easat-10526	194	76	1	1	NUM
easat-10526	194	77	1	1	NUM
easat-10526	194	78	1	1	NUM
easat-10526	194	79	1	1	NUM
easat-10526	194	80	1	1	NUM
easat-10526	194	81	1	1	NUM
easat-10526	194	82	1	1	NUM
easat-10526	194	83	1	1	NUM
easat-10526	194	84	1	1	NUM
easat-10526	194	85	15	15	NUM
easat-10526	194	86	1.00	1.00	NUM
easat-10526	194	87	epi5	epi5	NOUN
easat-10526	194	88	1	1	NUM
easat-10526	194	89	1	1	NUM
easat-10526	194	90	0	0	NUM
easat-10526	194	91	1	1	NUM
easat-10526	194	92	1	1	NUM
easat-10526	194	93	1	1	NUM
easat-10526	194	94	1	1	NUM
easat-10526	194	95	1	1	NUM
easat-10526	194	96	1	1	NUM
easat-10526	194	97	1	1	NUM
easat-10526	194	98	1	1	NUM
easat-10526	194	99	1	1	NUM
easat-10526	194	100	1	1	NUM
easat-10526	194	101	0	0	NUM
easat-10526	194	102	1	1	NUM
easat-10526	194	103	13	13	NUM
easat-10526	194	104	0.87	0.87	NUM
easat-10526	194	105	s	s	PROPN
easat-10526	194	106	-	-	PUNCT
easat-10526	194	107	cvi	cvi	NOUN
easat-10526	194	108	0.93	0.93	NUM
easat-10526	194	109	731	731	NUM
easat-10526	194	110	edelweiss	edelweiss	PROPN
easat-10526	194	111	applied	apply	VERB
easat-10526	194	112	science	science	NOUN
easat-10526	194	113	and	and	CCONJ
easat-10526	194	114	technology	technology	NOUN
easat-10526	194	115	issn	issn	PROPN
easat-10526	194	116	:	:	PUNCT
easat-10526	194	117	2576	2576	NUM
easat-10526	194	118	-	-	SYM
easat-10526	194	119	8484	8484	NUM
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easat-10526	194	121	.	.	PROPN
easat-10526	195	1	9	9	NUM
easat-10526	195	2	,	,	PUNCT
easat-10526	195	3	no	no	INTJ
easat-10526	195	4	.	.	NOUN
easat-10526	195	5	10	10	NUM
easat-10526	195	6	:	:	PUNCT
easat-10526	195	7	721	721	NUM
easat-10526	195	8	-	-	NUM
easat-10526	195	9	745	745	NUM
easat-10526	195	10	,	,	PUNCT
easat-10526	195	11	2025	2025	NUM
easat-10526	195	12	doi	doi	NOUN
easat-10526	195	13	:	:	PUNCT
easat-10526	195	14	10.55214/2576	10.55214/2576	NUM
easat-10526	195	15	-	-	SYM
easat-10526	195	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	196	1	©	©	ADP
easat-10526	196	2	2025	2025	NUM
easat-10526	196	3	by	by	ADP
easat-10526	196	4	the	the	DET
easat-10526	196	5	authors	author	NOUN
easat-10526	196	6	;	;	PUNCT
easat-10526	196	7	licensee	licensee	PROPN
easat-10526	196	8	learning	learning	NOUN
easat-10526	196	9	gate	gate	VERB
easat-10526	196	10	the	the	DET
easat-10526	196	11	study	study	NOUN
easat-10526	196	12	used	use	VERB
easat-10526	196	13	two	two	NUM
easat-10526	196	14	cvi	cvi	PROPN
easat-10526	196	15	indices	index	NOUN
easat-10526	197	1	[	[	X
easat-10526	197	2	102	102	NUM
easat-10526	197	3	]	]	PUNCT
easat-10526	197	4	to	to	PART
easat-10526	197	5	evaluate	evaluate	VERB
easat-10526	197	6	the	the	DET
easat-10526	197	7	scale	scale	NOUN
easat-10526	197	8	's	's	PART
easat-10526	197	9	content	content	NOUN
easat-10526	197	10	validity	validity	NOUN
easat-10526	197	11	,	,	PUNCT
easat-10526	197	12	the	the	DET
easat-10526	197	13	first	first	ADJ
easat-10526	197	14	index	index	NOUN
easat-10526	197	15	,	,	PUNCT
easat-10526	197	16	i	i	PROPN
easat-10526	197	17	-	-	PUNCT
easat-10526	197	18	cvi	cvi	PROPN
easat-10526	197	19	(	(	PUNCT
easat-10526	197	20	item	item	NOUN
easat-10526	197	21	-	-	PUNCT
easat-10526	197	22	level	level	NOUN
easat-10526	197	23	content	content	NOUN
easat-10526	197	24	validity	validity	NOUN
easat-10526	197	25	index	index	NOUN
easat-10526	197	26	)	)	PUNCT
easat-10526	197	27	,	,	PUNCT
easat-10526	197	28	is	be	AUX
easat-10526	197	29	the	the	DET
easat-10526	197	30	percentage	percentage	NOUN
easat-10526	197	31	of	of	ADP
easat-10526	197	32	raters	rater	NOUN
easat-10526	197	33	who	who	PRON
easat-10526	197	34	rated	rate	VERB
easat-10526	197	35	each	each	DET
easat-10526	197	36	item	item	NOUN
easat-10526	197	37	as	as	ADP
easat-10526	197	38	3	3	NUM
easat-10526	197	39	or	or	CCONJ
easat-10526	197	40	4	4	NUM
easat-10526	197	41	,	,	PUNCT
easat-10526	197	42	divided	divide	VERB
easat-10526	197	43	by	by	ADP
easat-10526	197	44	the	the	DET
easat-10526	197	45	total	total	ADJ
easat-10526	197	46	number	number	NOUN
easat-10526	197	47	of	of	ADP
easat-10526	197	48	raters	rater	NOUN
easat-10526	197	49	[	[	X
easat-10526	197	50	99	99	NUM
easat-10526	197	51	]	]	PUNCT
easat-10526	197	52	.	.	PUNCT
easat-10526	198	1	the	the	DET
easat-10526	198	2	second	second	ADJ
easat-10526	198	3	index	index	NOUN
easat-10526	198	4	,	,	PUNCT
easat-10526	198	5	s	s	PROPN
easat-10526	198	6	-	-	PUNCT
easat-10526	198	7	cvi	cvi	NOUN
easat-10526	198	8	(	(	PUNCT
easat-10526	198	9	scale	scale	NOUN
easat-10526	198	10	-	-	PUNCT
easat-10526	198	11	level	level	NOUN
easat-10526	198	12	content	content	NOUN
easat-10526	198	13	validity	validity	NOUN
easat-10526	198	14	index	index	NOUN
easat-10526	198	15	)	)	PUNCT
easat-10526	198	16	,	,	PUNCT
easat-10526	198	17	reflects	reflect	VERB
easat-10526	198	18	the	the	DET
easat-10526	198	19	percentage	percentage	NOUN
easat-10526	198	20	of	of	ADP
easat-10526	198	21	items	item	NOUN
easat-10526	198	22	in	in	ADP
easat-10526	198	23	the	the	DET
easat-10526	198	24	entire	entire	ADJ
easat-10526	198	25	scale	scale	NOUN
easat-10526	198	26	rated	rate	VERB
easat-10526	198	27	3	3	NUM
easat-10526	198	28	or	or	CCONJ
easat-10526	198	29	4	4	NUM
easat-10526	198	30	by	by	ADP
easat-10526	198	31	all	all	DET
easat-10526	198	32	raters	rater	NOUN
easat-10526	198	33	[	[	X
easat-10526	198	34	103	103	NUM
easat-10526	198	35	]	]	PUNCT
easat-10526	198	36	.	.	PUNCT
easat-10526	199	1	the	the	DET
easat-10526	199	2	evaluation	evaluation	NOUN
easat-10526	199	3	showed	show	VERB
easat-10526	199	4	that	that	SCONJ
easat-10526	199	5	the	the	DET
easat-10526	199	6	i	i	PROPN
easat-10526	199	7	-	-	PUNCT
easat-10526	199	8	cvi	cvi	PROPN
easat-10526	199	9	above	above	ADP
easat-10526	199	10	0.78	0.78	NUM
easat-10526	199	11	and	and	CCONJ
easat-10526	199	12	s	s	PROPN
easat-10526	199	13	-	-	PUNCT
easat-10526	199	14	cvi	cvi	PROPN
easat-10526	199	15	/	/	SYM
easat-10526	199	16	ave	ave	PROPN
easat-10526	199	17	above	above	ADP
easat-10526	199	18	0.90	0.90	NUM
easat-10526	199	19	met	meet	VERB
easat-10526	199	20	the	the	DET
easat-10526	199	21	criterion	criterion	NOUN
easat-10526	199	22	requirements	requirement	NOUN
easat-10526	199	23	[	[	X
easat-10526	199	24	102	102	NUM
easat-10526	199	25	]	]	X
easat-10526	199	26	;	;	PUNCT
easat-10526	199	27	thus	thus	ADV
easat-10526	199	28	,	,	PUNCT
easat-10526	199	29	the	the	DET
easat-10526	199	30	scale	scale	NOUN
easat-10526	199	31	reached	reach	VERB
easat-10526	199	32	the	the	DET
easat-10526	199	33	desired	desire	VERB
easat-10526	199	34	level	level	NOUN
easat-10526	199	35	of	of	ADP
easat-10526	199	36	content	content	NOUN
easat-10526	199	37	validity	validity	NOUN
easat-10526	199	38	.	.	PUNCT
easat-10526	200	1	this	this	DET
easat-10526	200	2	result	result	NOUN
easat-10526	200	3	confirmed	confirm	VERB
easat-10526	200	4	that	that	SCONJ
easat-10526	200	5	the	the	DET
easat-10526	200	6	inherited	inherit	VERB
easat-10526	200	7	measurement	measurement	NOUN
easat-10526	200	8	items	item	NOUN
easat-10526	200	9	were	be	AUX
easat-10526	200	10	appropriate	appropriate	ADJ
easat-10526	200	11	and	and	CCONJ
easat-10526	200	12	ready	ready	ADJ
easat-10526	200	13	for	for	ADP
easat-10526	200	14	subsequent	subsequent	ADJ
easat-10526	200	15	quantitative	quantitative	ADJ
easat-10526	200	16	analysis	analysis	NOUN
easat-10526	200	17	using	use	VERB
easat-10526	200	18	pls	pls	NOUN
easat-10526	200	19	-	-	PUNCT
easat-10526	200	20	sem	sem	NOUN
easat-10526	200	21	.	.	PUNCT
easat-10526	201	1	4.2	4.2	NUM
easat-10526	201	2	.	.	PUNCT
easat-10526	202	1	quantitative	quantitative	ADJ
easat-10526	202	2	research	research	NOUN
easat-10526	202	3	(	(	PUNCT
easat-10526	202	4	sem	sem	NOUN
easat-10526	202	5	)	)	PUNCT
easat-10526	202	6	the	the	DET
easat-10526	202	7	study	study	NOUN
easat-10526	202	8	employed	employ	VERB
easat-10526	202	9	a	a	DET
easat-10526	202	10	quantitative	quantitative	ADJ
easat-10526	202	11	approach	approach	NOUN
easat-10526	202	12	to	to	PART
easat-10526	202	13	examine	examine	VERB
easat-10526	202	14	the	the	DET
easat-10526	202	15	relationship	relationship	NOUN
easat-10526	202	16	model	model	NOUN
easat-10526	202	17	between	between	ADP
easat-10526	202	18	different	different	ADJ
easat-10526	202	19	types	type	NOUN
easat-10526	202	20	of	of	ADP
easat-10526	202	21	consumer	consumer	NOUN
easat-10526	202	22	experiences	experience	NOUN
easat-10526	202	23	and	and	CCONJ
easat-10526	202	24	purchase	purchase	NOUN
easat-10526	202	25	intentions	intention	NOUN
easat-10526	202	26	in	in	ADP
easat-10526	202	27	the	the	DET
easat-10526	202	28	context	context	NOUN
easat-10526	202	29	of	of	ADP
easat-10526	202	30	ai	ai	VERB
easat-10526	202	31	-	-	PUNCT
easat-10526	202	32	personalized	personalized	ADJ
easat-10526	202	33	short	short	ADJ
easat-10526	202	34	video	video	NOUN
easat-10526	202	35	recommendations	recommendation	NOUN
easat-10526	202	36	on	on	ADP
easat-10526	202	37	e	e	NOUN
easat-10526	202	38	-	-	NOUN
easat-10526	202	39	commerce	commerce	NOUN
easat-10526	202	40	platforms	platform	NOUN
easat-10526	202	41	.	.	PUNCT
easat-10526	203	1	data	datum	NOUN
easat-10526	203	2	were	be	AUX
easat-10526	203	3	collected	collect	VERB
easat-10526	203	4	through	through	ADP
easat-10526	203	5	a	a	DET
easat-10526	203	6	questionnaire	questionnaire	NOUN
easat-10526	203	7	based	base	VERB
easat-10526	203	8	on	on	ADP
easat-10526	203	9	specific	specific	ADJ
easat-10526	203	10	conceptual	conceptual	ADJ
easat-10526	203	11	definitions	definition	NOUN
easat-10526	203	12	and	and	CCONJ
easat-10526	203	13	scales	scale	NOUN
easat-10526	203	14	,	,	PUNCT
easat-10526	203	15	inherited	inherit	VERB
easat-10526	203	16	and	and	CCONJ
easat-10526	203	17	calibrated	calibrate	VERB
easat-10526	203	18	from	from	ADP
easat-10526	203	19	previous	previous	ADJ
easat-10526	203	20	studies	study	NOUN
easat-10526	203	21	.	.	PUNCT
easat-10526	204	1	the	the	DET
easat-10526	204	2	observed	observed	ADJ
easat-10526	204	3	variables	variable	NOUN
easat-10526	204	4	included	include	VERB
easat-10526	204	5	:	:	PUNCT
easat-10526	204	6	emotional	emotional	ADJ
easat-10526	204	7	experience	experience	NOUN
easat-10526	204	8	,	,	PUNCT
easat-10526	204	9	inspirational	inspirational	ADJ
easat-10526	204	10	experience	experience	NOUN
easat-10526	204	11	,	,	PUNCT
easat-10526	204	12	relevant	relevant	ADJ
easat-10526	204	13	experience	experience	NOUN
easat-10526	204	14	,	,	PUNCT
easat-10526	204	15	immersive	immersive	ADJ
easat-10526	204	16	experience	experience	NOUN
easat-10526	204	17	,	,	PUNCT
easat-10526	204	18	information	information	NOUN
easat-10526	204	19	quality	quality	NOUN
easat-10526	204	20	,	,	PUNCT
easat-10526	204	21	privacy	privacy	NOUN
easat-10526	204	22	concerns	concern	NOUN
easat-10526	204	23	,	,	PUNCT
easat-10526	204	24	and	and	CCONJ
easat-10526	204	25	e	e	X
easat-10526	204	26	-	-	NOUN
easat-10526	204	27	commerce	commerce	NOUN
easat-10526	204	28	purchase	purchase	NOUN
easat-10526	204	29	intentions	intention	NOUN
easat-10526	204	30	;	;	PUNCT
easat-10526	204	31	all	all	PRON
easat-10526	204	32	measured	measure	VERB
easat-10526	204	33	using	use	VERB
easat-10526	204	34	a	a	DET
easat-10526	204	35	5	5	NUM
easat-10526	204	36	-	-	PUNCT
easat-10526	204	37	point	point	NOUN
easat-10526	204	38	likert	likert	ADJ
easat-10526	204	39	scale	scale	NOUN
easat-10526	204	40	.	.	PUNCT
easat-10526	205	1	the	the	DET
easat-10526	205	2	survey	survey	NOUN
easat-10526	205	3	subjects	subject	NOUN
easat-10526	205	4	were	be	AUX
easat-10526	205	5	experienced	experience	VERB
easat-10526	205	6	online	online	ADJ
easat-10526	205	7	shoppers	shopper	NOUN
easat-10526	205	8	in	in	ADP
easat-10526	205	9	ho	ho	PROPN
easat-10526	205	10	chi	chi	PROPN
easat-10526	205	11	minh	minh	PROPN
easat-10526	205	12	city	city	PROPN
easat-10526	205	13	,	,	PUNCT
easat-10526	205	14	representing	represent	VERB
easat-10526	205	15	young	young	ADJ
easat-10526	205	16	users	user	NOUN
easat-10526	205	17	frequently	frequently	ADV
easat-10526	205	18	exposed	expose	VERB
easat-10526	205	19	to	to	ADP
easat-10526	205	20	technology	technology	NOUN
easat-10526	205	21	.	.	PUNCT
easat-10526	206	1	the	the	DET
easat-10526	206	2	study	study	NOUN
easat-10526	206	3	distributed	distribute	VERB
easat-10526	206	4	330	330	NUM
easat-10526	206	5	survey	survey	NOUN
easat-10526	206	6	forms	form	NOUN
easat-10526	206	7	and	and	CCONJ
easat-10526	206	8	collected	collect	VERB
easat-10526	206	9	317	317	NUM
easat-10526	206	10	valid	valid	ADJ
easat-10526	206	11	forms	form	NOUN
easat-10526	206	12	(	(	PUNCT
easat-10526	206	13	response	response	NOUN
easat-10526	206	14	rate	rate	NOUN
easat-10526	206	15	96.06	96.06	NUM
easat-10526	206	16	%	%	NOUN
easat-10526	206	17	)	)	PUNCT
easat-10526	206	18	.	.	PUNCT
easat-10526	207	1	after	after	ADP
easat-10526	207	2	processing	processing	NOUN
easat-10526	207	3	and	and	CCONJ
easat-10526	207	4	cleaning	clean	VERB
easat-10526	207	5	the	the	DET
easat-10526	207	6	data	datum	NOUN
easat-10526	207	7	,	,	PUNCT
easat-10526	207	8	the	the	DET
easat-10526	207	9	research	research	NOUN
easat-10526	207	10	team	team	NOUN
easat-10526	207	11	analyzed	analyze	VERB
easat-10526	207	12	it	it	PRON
easat-10526	207	13	using	use	VERB
easat-10526	207	14	smartpls	smartpls	NOUN
easat-10526	207	15	4	4	NUM
easat-10526	207	16	and	and	CCONJ
easat-10526	207	17	spss	spss	PROPN
easat-10526	207	18	22	22	NUM
easat-10526	207	19	software	software	NOUN
easat-10526	207	20	,	,	PUNCT
easat-10526	207	21	tested	test	VERB
easat-10526	207	22	reliability	reliability	NOUN
easat-10526	207	23	(	(	PUNCT
easat-10526	207	24	cronbach	cronbach	VERB
easat-10526	207	25	's	's	PART
easat-10526	207	26	alpha	alpha	NOUN
easat-10526	207	27	)	)	PUNCT
easat-10526	207	28	,	,	PUNCT
easat-10526	207	29	and	and	CCONJ
easat-10526	207	30	employed	employ	VERB
easat-10526	207	31	the	the	DET
easat-10526	207	32	sem	sem	ADJ
easat-10526	207	33	structural	structural	ADJ
easat-10526	207	34	model	model	NOUN
easat-10526	207	35	to	to	PART
easat-10526	207	36	evaluate	evaluate	VERB
easat-10526	207	37	the	the	DET
easat-10526	207	38	relationships	relationship	NOUN
easat-10526	207	39	between	between	ADP
easat-10526	207	40	independent	independent	ADJ
easat-10526	207	41	,	,	PUNCT
easat-10526	207	42	mediating	mediating	NOUN
easat-10526	207	43	,	,	PUNCT
easat-10526	207	44	and	and	CCONJ
easat-10526	207	45	moderating	moderating	NOUN
easat-10526	207	46	variables	variable	NOUN
easat-10526	207	47	in	in	ADP
easat-10526	207	48	the	the	DET
easat-10526	207	49	model	model	NOUN
easat-10526	207	50	.	.	PUNCT
easat-10526	208	1	table	table	NOUN
easat-10526	208	2	3	3	NUM
easat-10526	208	3	.	.	PUNCT
easat-10526	209	1	sample	sample	NOUN
easat-10526	209	2	descriptive	descriptive	ADJ
easat-10526	209	3	statistics	statistic	NOUN
easat-10526	209	4	.	.	PUNCT
easat-10526	210	1	factors	factor	NOUN
easat-10526	210	2	detail	detail	NOUN
easat-10526	210	3	number	number	NOUN
easat-10526	210	4	proportion	proportion	NOUN
easat-10526	210	5	(	(	PUNCT
easat-10526	210	6	%	%	INTJ
easat-10526	210	7	)	)	PUNCT
easat-10526	210	8	male	male	NOUN
easat-10526	210	9	80	80	NUM
easat-10526	210	10	25.2	25.2	NUM
easat-10526	210	11	gender	gender	NOUN
easat-10526	210	12	female	female	NOUN
easat-10526	210	13	226	226	NUM
easat-10526	210	14	71.3	71.3	NUM
easat-10526	210	15	others	other	NOUN
easat-10526	210	16	11	11	NUM
easat-10526	210	17	3.5	3.5	NUM
easat-10526	210	18	age	age	NOUN
easat-10526	210	19	<	<	X
easat-10526	210	20	25	25	NUM
easat-10526	210	21	159	159	NUM
easat-10526	210	22	50.1	50.1	NUM
easat-10526	210	23	25	25	NUM
easat-10526	210	24	40	40	NUM
easat-10526	210	25	114	114	NUM
easat-10526	210	26	36.0	36.0	NUM
easat-10526	210	27	>	>	SYM
easat-10526	210	28	40	40	NUM
easat-10526	210	29	44	44	NUM
easat-10526	210	30	13.9	13.9	NUM
easat-10526	210	31	educational	educational	ADJ
easat-10526	210	32	upper	upper	ADJ
easat-10526	210	33	college	college	NOUN
easat-10526	210	34	/	/	SYM
easat-10526	210	35	university	university	NOUN
easat-10526	210	36	281	281	NUM
easat-10526	210	37	88.6	88.6	NUM
easat-10526	210	38	under	under	ADP
easat-10526	210	39	college	college	NOUN
easat-10526	210	40	/	/	SYM
easat-10526	210	41	university	university	NOUN
easat-10526	210	42	36	36	NUM
easat-10526	210	43	11.4	11.4	NUM
easat-10526	210	44	income	income	NOUN
easat-10526	210	45	per	per	ADP
easat-10526	210	46	month	month	NOUN
easat-10526	210	47	<	<	X
easat-10526	210	48	3	3	NUM
easat-10526	210	49	million	million	NUM
easat-10526	210	50	142	142	NUM
easat-10526	210	51	44.8	44.8	NUM
easat-10526	210	52	3	3	NUM
easat-10526	210	53	under	under	ADP
easat-10526	210	54	5	5	NUM
easat-10526	210	55	million	million	NUM
easat-10526	210	56	105	105	NUM
easat-10526	210	57	33.1	33.1	NUM
easat-10526	210	58	5	5	NUM
easat-10526	210	59	under	under	ADP
easat-10526	210	60	10	10	NUM
easat-10526	210	61	million	million	NUM
easat-10526	210	62	39	39	NUM
easat-10526	210	63	12.3	12.3	NUM
easat-10526	210	64	10	10	NUM
easat-10526	210	65	under	under	ADP
easat-10526	210	66	20	20	NUM
easat-10526	210	67	million	million	NUM
easat-10526	210	68	22	22	NUM
easat-10526	210	69	6.9	6.9	NUM
easat-10526	210	70	>	>	SYM
easat-10526	210	71	20	20	NUM
easat-10526	210	72	million	million	NUM
easat-10526	210	73	9	9	NUM
easat-10526	210	74	2.9	2.9	NUM
easat-10526	210	75	4.3	4.3	NUM
easat-10526	210	76	.	.	PUNCT
easat-10526	211	1	measures	measure	NOUN
easat-10526	211	2	4.3.1	4.3.1	NUM
easat-10526	211	3	.	.	PUNCT
easat-10526	212	1	relevant	relevant	ADJ
easat-10526	212	2	experience	experience	NOUN
easat-10526	212	3	:	:	PUNCT
easat-10526	212	4	in	in	ADP
easat-10526	212	5	the	the	DET
easat-10526	212	6	study	study	NOUN
easat-10526	212	7	conducted	conduct	VERB
easat-10526	212	8	by	by	ADP
easat-10526	212	9	yin	yin	PROPN
easat-10526	212	10	et	et	PROPN
easat-10526	212	11	al	al	PROPN
easat-10526	212	12	.	.	PUNCT
easat-10526	213	1	[	[	X
easat-10526	213	2	53	53	NUM
easat-10526	213	3	]	]	PUNCT
easat-10526	213	4	,	,	PUNCT
easat-10526	213	5	consumers	consumer	NOUN
easat-10526	213	6	'	'	PART
easat-10526	213	7	experience	experience	NOUN
easat-10526	213	8	with	with	ADP
easat-10526	213	9	ai	ai	PRON
easat-10526	213	10	marketing	marketing	NOUN
easat-10526	213	11	technology	technology	NOUN
easat-10526	213	12	was	be	AUX
easat-10526	213	13	measured	measure	VERB
easat-10526	213	14	through	through	ADP
easat-10526	213	15	three	three	NUM
easat-10526	213	16	main	main	ADJ
easat-10526	213	17	dimensions	dimension	NOUN
easat-10526	213	18	:	:	PUNCT
easat-10526	213	19	relevance	relevance	NOUN
easat-10526	213	20	,	,	PUNCT
easat-10526	213	21	inspiration	inspiration	NOUN
easat-10526	213	22	,	,	PUNCT
easat-10526	213	23	and	and	CCONJ
easat-10526	213	24	insight	insight	NOUN
easat-10526	213	25	,	,	PUNCT
easat-10526	213	26	in	in	ADP
easat-10526	213	27	which	which	DET
easat-10526	213	28	relevance	relevance	NOUN
easat-10526	213	29	reflects	reflect	VERB
easat-10526	213	30	the	the	DET
easat-10526	213	31	degree	degree	NOUN
easat-10526	213	32	of	of	ADP
easat-10526	213	33	match	match	NOUN
easat-10526	213	34	between	between	ADP
easat-10526	213	35	the	the	DET
easat-10526	213	36	recommended	recommend	VERB
easat-10526	213	37	content	content	NOUN
easat-10526	213	38	and	and	CCONJ
easat-10526	213	39	the	the	DET
easat-10526	213	40	actual	actual	ADJ
easat-10526	213	41	needs	need	NOUN
easat-10526	213	42	of	of	ADP
easat-10526	213	43	users	user	NOUN
easat-10526	213	44	.	.	PUNCT
easat-10526	214	1	furthermore	furthermore	ADV
easat-10526	214	2	,	,	PUNCT
easat-10526	214	3	research	research	NOUN
easat-10526	214	4	by	by	ADP
easat-10526	214	5	de	de	X
easat-10526	214	6	groot	groot	X
easat-10526	214	7	[	[	X
easat-10526	214	8	104	104	NUM
easat-10526	214	9	]	]	PUNCT
easat-10526	214	10	and	and	CCONJ
easat-10526	214	11	shen	shen	PROPN
easat-10526	214	12	and	and	CCONJ
easat-10526	214	13	wang	wang	PROPN
easat-10526	215	1	[	[	X
easat-10526	215	2	66	66	NUM
easat-10526	215	3	]	]	PUNCT
easat-10526	215	4	highlighted	highlight	VERB
easat-10526	215	5	the	the	DET
easat-10526	215	6	impact	impact	NOUN
easat-10526	215	7	of	of	ADP
easat-10526	215	8	relevance	relevance	NOUN
easat-10526	215	9	in	in	ADP
easat-10526	215	10	aipersonalized	aipersonalize	VERB
easat-10526	215	11	content	content	NOUN
easat-10526	215	12	on	on	ADP
easat-10526	215	13	consumer	consumer	NOUN
easat-10526	215	14	attitudes	attitude	NOUN
easat-10526	215	15	and	and	CCONJ
easat-10526	215	16	behaviors	behavior	NOUN
easat-10526	215	17	.	.	PUNCT
easat-10526	216	1	it	it	PRON
easat-10526	216	2	emphasizes	emphasize	VERB
easat-10526	216	3	that	that	SCONJ
easat-10526	216	4	clarity	clarity	NOUN
easat-10526	216	5	and	and	CCONJ
easat-10526	216	6	completeness	completeness	NOUN
easat-10526	216	7	of	of	ADP
easat-10526	216	8	information	information	NOUN
easat-10526	216	9	are	be	AUX
easat-10526	216	10	crucial	crucial	ADJ
easat-10526	216	11	in	in	ADP
easat-10526	216	12	maintaining	maintain	VERB
easat-10526	216	13	attention	attention	NOUN
easat-10526	216	14	and	and	CCONJ
easat-10526	216	15	creating	create	VERB
easat-10526	216	16	a	a	DET
easat-10526	216	17	positive	positive	ADJ
easat-10526	216	18	experience	experience	NOUN
easat-10526	216	19	on	on	ADP
easat-10526	216	20	short	short	ADJ
easat-10526	216	21	-	-	PUNCT
easat-10526	216	22	form	form	NOUN
easat-10526	216	23	video	video	NOUN
easat-10526	216	24	platforms	platform	NOUN
easat-10526	216	25	.	.	PUNCT
easat-10526	217	1	building	build	VERB
easat-10526	217	2	on	on	ADP
easat-10526	217	3	these	these	DET
easat-10526	217	4	foundational	foundational	ADJ
easat-10526	217	5	studies	study	NOUN
easat-10526	217	6	,	,	PUNCT
easat-10526	217	7	this	this	DET
easat-10526	217	8	research	research	NOUN
easat-10526	217	9	adapts	adapt	VERB
easat-10526	217	10	and	and	CCONJ
easat-10526	217	11	develops	develop	VERB
easat-10526	217	12	the	the	DET
easat-10526	217	13	relevant	relevant	ADJ
easat-10526	217	14	experience	experience	NOUN
easat-10526	217	15	measurements	measurement	NOUN
easat-10526	217	16	to	to	PART
easat-10526	217	17	assess	assess	VERB
easat-10526	217	18	how	how	SCONJ
easat-10526	217	19	ai	ai	AUX
easat-10526	217	20	-	-	PUNCT
easat-10526	217	21	personalized	personalized	ADJ
easat-10526	217	22	short	short	ADJ
easat-10526	217	23	video	video	NOUN
easat-10526	217	24	recommendation	recommendation	NOUN
easat-10526	217	25	content	content	NOUN
easat-10526	217	26	aligns	align	VERB
easat-10526	217	27	with	with	ADP
easat-10526	217	28	consumers	consumer	NOUN
easat-10526	217	29	'	'	PART
easat-10526	217	30	needs	need	NOUN
easat-10526	217	31	,	,	PUNCT
easat-10526	217	32	habits	habit	NOUN
easat-10526	217	33	,	,	PUNCT
easat-10526	217	34	and	and	CCONJ
easat-10526	217	35	personal	personal	ADJ
easat-10526	217	36	characteristics	characteristic	NOUN
easat-10526	217	37	,	,	PUNCT
easat-10526	217	38	thereby	thereby	ADV
easat-10526	217	39	supporting	support	VERB
easat-10526	217	40	their	their	PRON
easat-10526	217	41	purchase	purchase	NOUN
easat-10526	217	42	decision	decision	NOUN
easat-10526	217	43	-	-	PUNCT
easat-10526	217	44	making	make	VERB
easat-10526	217	45	process	process	NOUN
easat-10526	217	46	.	.	PUNCT
easat-10526	218	1	732	732	NUM
easat-10526	218	2	edelweiss	edelweiss	PROPN
easat-10526	218	3	applied	apply	VERB
easat-10526	218	4	science	science	NOUN
easat-10526	218	5	and	and	CCONJ
easat-10526	218	6	technology	technology	NOUN
easat-10526	218	7	issn	issn	PROPN
easat-10526	218	8	:	:	PUNCT
easat-10526	218	9	2576	2576	NUM
easat-10526	218	10	-	-	SYM
easat-10526	218	11	8484	8484	NUM
easat-10526	218	12	vol	vol	NOUN
easat-10526	218	13	.	.	PROPN
easat-10526	219	1	9	9	NUM
easat-10526	219	2	,	,	PUNCT
easat-10526	219	3	no	no	INTJ
easat-10526	219	4	.	.	NOUN
easat-10526	219	5	10	10	NUM
easat-10526	219	6	:	:	PUNCT
easat-10526	219	7	721	721	NUM
easat-10526	219	8	-	-	NUM
easat-10526	219	9	745	745	NUM
easat-10526	219	10	,	,	PUNCT
easat-10526	219	11	2025	2025	NUM
easat-10526	219	12	doi	doi	NOUN
easat-10526	219	13	:	:	PUNCT
easat-10526	219	14	10.55214/2576	10.55214/2576	NUM
easat-10526	219	15	-	-	SYM
easat-10526	219	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	220	1	©	©	ADP
easat-10526	220	2	2025	2025	NUM
easat-10526	220	3	by	by	ADP
easat-10526	220	4	the	the	DET
easat-10526	220	5	authors	author	NOUN
easat-10526	220	6	;	;	PUNCT
easat-10526	220	7	licensee	licensee	NOUN
easat-10526	220	8	learning	learn	VERB
easat-10526	220	9	gate	gate	PROPN
easat-10526	220	10	4.3.2	4.3.2	NOUN
easat-10526	220	11	.	.	PUNCT
easat-10526	221	1	inspirational	inspirational	ADJ
easat-10526	221	2	experience	experience	NOUN
easat-10526	221	3	drawing	draw	VERB
easat-10526	221	4	on	on	ADP
easat-10526	221	5	the	the	DET
easat-10526	221	6	theoretical	theoretical	ADJ
easat-10526	221	7	foundation	foundation	NOUN
easat-10526	221	8	of	of	ADP
easat-10526	221	9	consumer	consumer	NOUN
easat-10526	221	10	inspiration	inspiration	NOUN
easat-10526	221	11	proposed	propose	VERB
easat-10526	221	12	by	by	ADP
easat-10526	221	13	thrash	thrash	NOUN
easat-10526	221	14	and	and	CCONJ
easat-10526	221	15	elliot	elliot	NOUN
easat-10526	222	1	[	[	X
easat-10526	222	2	105	105	NUM
easat-10526	222	3	]	]	PUNCT
easat-10526	222	4	,	,	PUNCT
easat-10526	222	5	inspiration	inspiration	NOUN
easat-10526	222	6	is	be	AUX
easat-10526	222	7	conceptualized	conceptualize	VERB
easat-10526	222	8	as	as	ADP
easat-10526	222	9	a	a	DET
easat-10526	222	10	psychological	psychological	ADJ
easat-10526	222	11	process	process	NOUN
easat-10526	222	12	involving	involve	VERB
easat-10526	222	13	the	the	DET
easat-10526	222	14	reception	reception	NOUN
easat-10526	222	15	of	of	ADP
easat-10526	222	16	stimuli	stimulus	NOUN
easat-10526	222	17	and	and	CCONJ
easat-10526	222	18	the	the	DET
easat-10526	222	19	motivation	motivation	NOUN
easat-10526	222	20	to	to	PART
easat-10526	222	21	act	act	VERB
easat-10526	222	22	.	.	PUNCT
easat-10526	223	1	gao	gao	PROPN
easat-10526	223	2	et	et	PROPN
easat-10526	223	3	al	al	PROPN
easat-10526	223	4	.	.	PUNCT
easat-10526	224	1	[	[	X
easat-10526	224	2	49	49	NUM
easat-10526	224	3	]	]	PUNCT
easat-10526	224	4	examined	examine	VERB
easat-10526	224	5	the	the	DET
easat-10526	224	6	mediating	mediate	VERB
easat-10526	224	7	role	role	NOUN
easat-10526	224	8	of	of	ADP
easat-10526	224	9	the	the	DET
easat-10526	224	10	inspiration	inspiration	NOUN
easat-10526	224	11	experience	experience	NOUN
easat-10526	224	12	in	in	ADP
easat-10526	224	13	e	e	NOUN
easat-10526	224	14	-	-	NOUN
easat-10526	224	15	commerce	commerce	NOUN
easat-10526	224	16	contexts	contexts	NOUN
easat-10526	224	17	,	,	PUNCT
easat-10526	224	18	demonstrating	demonstrate	VERB
easat-10526	224	19	that	that	PRON
easat-10526	224	20	conveyed	convey	VERB
easat-10526	224	21	content	content	NOUN
easat-10526	224	22	can	can	AUX
easat-10526	224	23	stimulate	stimulate	VERB
easat-10526	224	24	exploration	exploration	NOUN
easat-10526	224	25	motivation	motivation	NOUN
easat-10526	224	26	and	and	CCONJ
easat-10526	224	27	influence	influence	NOUN
easat-10526	224	28	consumers	consumer	NOUN
easat-10526	224	29	’	’	PART
easat-10526	224	30	impulsive	impulsive	ADJ
easat-10526	224	31	purchase	purchase	NOUN
easat-10526	224	32	decisions	decision	NOUN
easat-10526	224	33	.	.	PUNCT
easat-10526	225	1	similarly	similarly	ADV
easat-10526	225	2	,	,	PUNCT
easat-10526	225	3	böttger	böttger	NOUN
easat-10526	225	4	et	et	NOUN
easat-10526	225	5	al	al	PROPN
easat-10526	225	6	.	.	PUNCT
easat-10526	226	1	[	[	X
easat-10526	226	2	56	56	NUM
easat-10526	226	3	]	]	PUNCT
easat-10526	226	4	emphasized	emphasize	VERB
easat-10526	226	5	inspiration	inspiration	NOUN
easat-10526	226	6	as	as	ADP
easat-10526	226	7	a	a	DET
easat-10526	226	8	temporary	temporary	ADJ
easat-10526	226	9	motivational	motivational	ADJ
easat-10526	226	10	state	state	NOUN
easat-10526	226	11	influencing	influence	VERB
easat-10526	226	12	customers	customer	NOUN
easat-10526	226	13	’	'	PUNCT
easat-10526	226	14	exploratory	exploratory	ADJ
easat-10526	226	15	intentions	intention	NOUN
easat-10526	226	16	and	and	CCONJ
easat-10526	226	17	behavioral	behavioral	ADJ
easat-10526	226	18	conversion	conversion	NOUN
easat-10526	226	19	.	.	PUNCT
easat-10526	227	1	building	build	VERB
easat-10526	227	2	on	on	ADP
easat-10526	227	3	these	these	DET
easat-10526	227	4	studies	study	NOUN
easat-10526	227	5	,	,	PUNCT
easat-10526	227	6	the	the	DET
easat-10526	227	7	present	present	ADJ
easat-10526	227	8	research	research	NOUN
easat-10526	227	9	adapts	adapt	VERB
easat-10526	227	10	and	and	CCONJ
easat-10526	227	11	develops	develop	VERB
easat-10526	227	12	the	the	DET
easat-10526	227	13	inspirational	inspirational	ADJ
easat-10526	227	14	experience	experience	NOUN
easat-10526	227	15	measurements	measurement	NOUN
easat-10526	227	16	to	to	PART
easat-10526	227	17	reflect	reflect	VERB
easat-10526	227	18	how	how	SCONJ
easat-10526	227	19	consumers	consumer	NOUN
easat-10526	227	20	perceive	perceive	VERB
easat-10526	227	21	inspiration	inspiration	NOUN
easat-10526	227	22	,	,	PUNCT
easat-10526	227	23	motivation	motivation	NOUN
easat-10526	227	24	,	,	PUNCT
easat-10526	227	25	and	and	CCONJ
easat-10526	227	26	aroused	arouse	VERB
easat-10526	227	27	interest	interest	NOUN
easat-10526	227	28	when	when	SCONJ
easat-10526	227	29	exposed	expose	VERB
easat-10526	227	30	to	to	ADP
easat-10526	227	31	ai	ai	VERB
easat-10526	227	32	-	-	PUNCT
easat-10526	227	33	personalized	personalize	VERB
easat-10526	227	34	short	short	ADJ
easat-10526	227	35	-	-	PUNCT
easat-10526	227	36	video	video	NOUN
easat-10526	227	37	recommendation	recommendation	NOUN
easat-10526	227	38	content	content	NOUN
easat-10526	227	39	during	during	ADP
easat-10526	227	40	online	online	ADJ
easat-10526	227	41	shopping	shopping	NOUN
easat-10526	227	42	.	.	PUNCT
easat-10526	228	1	4.3.3	4.3.3	X
easat-10526	228	2	.	.	PUNCT
easat-10526	228	3	emotional	emotional	ADJ
easat-10526	228	4	experience	experience	NOUN
easat-10526	228	5	the	the	DET
easat-10526	228	6	study	study	NOUN
easat-10526	228	7	by	by	ADP
easat-10526	228	8	hosany	hosany	PROPN
easat-10526	228	9	et	et	PROPN
easat-10526	228	10	al	al	PROPN
easat-10526	228	11	.	.	PUNCT
easat-10526	229	1	[	[	X
easat-10526	229	2	106	106	NUM
easat-10526	229	3	]	]	PUNCT
easat-10526	229	4	demonstrates	demonstrate	VERB
easat-10526	229	5	that	that	SCONJ
easat-10526	229	6	emotional	emotional	ADJ
easat-10526	229	7	states	state	NOUN
easat-10526	229	8	significantly	significantly	ADV
easat-10526	229	9	influence	influence	VERB
easat-10526	229	10	tourists	tourist	NOUN
easat-10526	229	11	’	'	PUNCT
easat-10526	229	12	satisfaction	satisfaction	NOUN
easat-10526	229	13	,	,	PUNCT
easat-10526	229	14	intentions	intention	NOUN
easat-10526	229	15	to	to	PART
easat-10526	229	16	revisit	revisit	VERB
easat-10526	229	17	,	,	PUNCT
easat-10526	229	18	and	and	CCONJ
easat-10526	229	19	purchasing	purchasing	NOUN
easat-10526	229	20	decisions	decision	NOUN
easat-10526	229	21	.	.	PUNCT
easat-10526	230	1	also	also	ADV
easat-10526	230	2	,	,	PUNCT
easat-10526	230	3	meng	meng	PROPN
easat-10526	230	4	et	et	PROPN
easat-10526	230	5	al	al	PROPN
easat-10526	230	6	.	.	PUNCT
easat-10526	231	1	[	[	X
easat-10526	231	2	107	107	NUM
easat-10526	231	3	]	]	PUNCT
easat-10526	231	4	emphasized	emphasize	VERB
easat-10526	231	5	the	the	DET
easat-10526	231	6	critical	critical	ADJ
easat-10526	231	7	role	role	NOUN
easat-10526	231	8	of	of	ADP
easat-10526	231	9	generating	generate	VERB
easat-10526	231	10	positive	positive	ADJ
easat-10526	231	11	emotions	emotion	NOUN
easat-10526	231	12	in	in	ADP
easat-10526	231	13	promoting	promote	VERB
easat-10526	231	14	consumer	consumer	NOUN
easat-10526	231	15	behavior	behavior	NOUN
easat-10526	231	16	through	through	ADP
easat-10526	231	17	experiences	experience	NOUN
easat-10526	231	18	derived	derive	VERB
easat-10526	231	19	from	from	ADP
easat-10526	231	20	digital	digital	ADJ
easat-10526	231	21	content	content	NOUN
easat-10526	231	22	.	.	PUNCT
easat-10526	232	1	cheng	cheng	PROPN
easat-10526	232	2	et	et	PROPN
easat-10526	232	3	al	al	PROPN
easat-10526	232	4	.	.	PUNCT
easat-10526	233	1	[	[	X
easat-10526	233	2	108	108	NUM
easat-10526	233	3	]	]	PUNCT
easat-10526	233	4	focused	focus	VERB
easat-10526	233	5	on	on	ADP
easat-10526	233	6	the	the	DET
easat-10526	233	7	relationship	relationship	NOUN
easat-10526	233	8	between	between	ADP
easat-10526	233	9	consumer	consumer	NOUN
easat-10526	233	10	emotions	emotion	NOUN
easat-10526	233	11	and	and	CCONJ
easat-10526	233	12	purchasing	purchase	VERB
easat-10526	233	13	behavior	behavior	NOUN
easat-10526	233	14	under	under	ADP
easat-10526	233	15	environmental	environmental	ADJ
easat-10526	233	16	influences	influence	NOUN
easat-10526	233	17	in	in	ADP
easat-10526	233	18	physical	physical	ADJ
easat-10526	233	19	stores	store	NOUN
easat-10526	233	20	and	and	CCONJ
easat-10526	233	21	websites	website	NOUN
easat-10526	233	22	.	.	PUNCT
easat-10526	234	1	building	build	VERB
easat-10526	234	2	on	on	ADP
easat-10526	234	3	these	these	DET
easat-10526	234	4	studies	study	NOUN
easat-10526	234	5	,	,	PUNCT
easat-10526	234	6	the	the	DET
easat-10526	234	7	emotional	emotional	ADJ
easat-10526	234	8	experience	experience	NOUN
easat-10526	234	9	measurements	measurement	NOUN
easat-10526	234	10	in	in	ADP
easat-10526	234	11	the	the	DET
easat-10526	234	12	present	present	ADJ
easat-10526	234	13	research	research	NOUN
easat-10526	234	14	assess	assess	VERB
easat-10526	234	15	the	the	DET
easat-10526	234	16	extent	extent	NOUN
easat-10526	234	17	to	to	PART
easat-10526	234	18	which	which	PRON
easat-10526	234	19	consumers	consumer	NOUN
easat-10526	234	20	feel	feel	VERB
easat-10526	234	21	positive	positive	ADJ
easat-10526	234	22	emotions	emotion	NOUN
easat-10526	234	23	such	such	ADJ
easat-10526	234	24	as	as	ADP
easat-10526	234	25	liking	like	VERB
easat-10526	234	26	,	,	PUNCT
easat-10526	234	27	excitement	excitement	NOUN
easat-10526	234	28	,	,	PUNCT
easat-10526	234	29	joy	joy	NOUN
easat-10526	234	30	,	,	PUNCT
easat-10526	234	31	or	or	CCONJ
easat-10526	234	32	enthusiasm	enthusiasm	NOUN
easat-10526	234	33	when	when	SCONJ
easat-10526	234	34	experiencing	experience	VERB
easat-10526	234	35	aipersonalized	aipersonalize	VERB
easat-10526	234	36	short	short	ADJ
easat-10526	234	37	-	-	PUNCT
easat-10526	234	38	video	video	NOUN
easat-10526	234	39	recommendation	recommendation	NOUN
easat-10526	234	40	content	content	NOUN
easat-10526	234	41	,	,	PUNCT
easat-10526	234	42	which	which	PRON
easat-10526	234	43	in	in	ADP
easat-10526	234	44	turn	turn	NOUN
easat-10526	234	45	may	may	AUX
easat-10526	234	46	lead	lead	VERB
easat-10526	234	47	to	to	ADP
easat-10526	234	48	a	a	DET
easat-10526	234	49	desire	desire	NOUN
easat-10526	234	50	to	to	PART
easat-10526	234	51	own	own	VERB
easat-10526	234	52	or	or	CCONJ
easat-10526	234	53	further	far	ADV
easat-10526	234	54	explore	explore	VERB
easat-10526	234	55	products	product	NOUN
easat-10526	234	56	in	in	ADP
easat-10526	234	57	e	e	NOUN
easat-10526	234	58	-	-	NOUN
easat-10526	234	59	commerce	commerce	NOUN
easat-10526	234	60	environments	environment	NOUN
easat-10526	234	61	utilizing	utilize	VERB
easat-10526	234	62	short	short	ADJ
easat-10526	234	63	videos	video	NOUN
easat-10526	234	64	.	.	PUNCT
easat-10526	235	1	4.3.4	4.3.4	NOUN
easat-10526	235	2	.	.	PUNCT
easat-10526	236	1	immersive	immersive	ADJ
easat-10526	236	2	experience	experience	NOUN
easat-10526	236	3	according	accord	VERB
easat-10526	236	4	to	to	ADP
easat-10526	236	5	the	the	DET
easat-10526	236	6	research	research	NOUN
easat-10526	236	7	of	of	ADP
easat-10526	236	8	novak	novak	PROPN
easat-10526	236	9	et	et	PROPN
easat-10526	236	10	al	al	PROPN
easat-10526	236	11	.	.	PUNCT
easat-10526	237	1	[	[	X
easat-10526	237	2	109	109	NUM
easat-10526	237	3	]	]	PUNCT
easat-10526	237	4	,	,	PUNCT
easat-10526	237	5	the	the	DET
easat-10526	237	6	concepts	concept	NOUN
easat-10526	237	7	of	of	ADP
easat-10526	237	8	flow	flow	NOUN
easat-10526	237	9	and	and	CCONJ
easat-10526	237	10	immersion	immersion	NOUN
easat-10526	237	11	in	in	ADP
easat-10526	237	12	digital	digital	ADJ
easat-10526	237	13	interactive	interactive	ADJ
easat-10526	237	14	environments	environment	NOUN
easat-10526	237	15	describe	describe	VERB
easat-10526	237	16	the	the	DET
easat-10526	237	17	state	state	NOUN
easat-10526	237	18	of	of	ADP
easat-10526	237	19	immersion	immersion	NOUN
easat-10526	237	20	that	that	PRON
easat-10526	237	21	occurs	occur	VERB
easat-10526	237	22	when	when	SCONJ
easat-10526	237	23	users	user	NOUN
easat-10526	237	24	feel	feel	VERB
easat-10526	237	25	a	a	DET
easat-10526	237	26	loss	loss	NOUN
easat-10526	237	27	of	of	ADP
easat-10526	237	28	the	the	DET
easat-10526	237	29	idea	idea	NOUN
easat-10526	237	30	of	of	ADP
easat-10526	237	31	time	time	NOUN
easat-10526	237	32	and	and	CCONJ
easat-10526	237	33	space	space	NOUN
easat-10526	237	34	while	while	SCONJ
easat-10526	237	35	focusing	focus	VERB
easat-10526	237	36	intensely	intensely	ADV
easat-10526	237	37	on	on	ADP
easat-10526	237	38	digital	digital	ADJ
easat-10526	237	39	content	content	NOUN
easat-10526	237	40	.	.	PUNCT
easat-10526	238	1	when	when	SCONJ
easat-10526	238	2	users	user	NOUN
easat-10526	238	3	perceive	perceive	VERB
easat-10526	238	4	that	that	SCONJ
easat-10526	238	5	the	the	DET
easat-10526	238	6	content	content	NOUN
easat-10526	238	7	has	have	VERB
easat-10526	238	8	a	a	DET
easat-10526	238	9	strong	strong	ADJ
easat-10526	238	10	connection	connection	NOUN
easat-10526	238	11	to	to	ADP
easat-10526	238	12	their	their	PRON
easat-10526	238	13	personal	personal	ADJ
easat-10526	238	14	needs	need	NOUN
easat-10526	238	15	and	and	CCONJ
easat-10526	238	16	emotions	emotion	NOUN
easat-10526	238	17	,	,	PUNCT
easat-10526	238	18	they	they	PRON
easat-10526	238	19	may	may	AUX
easat-10526	238	20	temporarily	temporarily	ADV
easat-10526	238	21	forget	forget	VERB
easat-10526	238	22	the	the	DET
easat-10526	238	23	real	real	ADJ
easat-10526	238	24	world	world	NOUN
easat-10526	238	25	to	to	PART
easat-10526	238	26	fully	fully	ADV
easat-10526	238	27	immerse	immerse	VERB
easat-10526	238	28	themselves	themselves	PRON
easat-10526	238	29	in	in	ADP
easat-10526	238	30	the	the	DET
easat-10526	238	31	digital	digital	ADJ
easat-10526	238	32	content	content	NOUN
easat-10526	238	33	experience	experience	NOUN
easat-10526	238	34	.	.	PUNCT
easat-10526	239	1	following	follow	VERB
easat-10526	239	2	this	this	DET
easat-10526	239	3	direction	direction	NOUN
easat-10526	239	4	,	,	PUNCT
easat-10526	239	5	cuny	cuny	PROPN
easat-10526	239	6	et	et	PROPN
easat-10526	239	7	al	al	PROPN
easat-10526	239	8	.	.	PUNCT
easat-10526	240	1	[	[	X
easat-10526	240	2	110	110	NUM
easat-10526	240	3	]	]	PUNCT
easat-10526	240	4	developed	develop	VERB
easat-10526	240	5	specific	specific	ADJ
easat-10526	240	6	measurement	measurement	NOUN
easat-10526	240	7	categories	category	NOUN
easat-10526	240	8	for	for	ADP
easat-10526	240	9	the	the	DET
easat-10526	240	10	immersion	immersion	NOUN
easat-10526	240	11	variable	variable	NOUN
easat-10526	240	12	in	in	ADP
easat-10526	240	13	a	a	DET
easat-10526	240	14	music	music	NOUN
easat-10526	240	15	-	-	PUNCT
easat-10526	240	16	driven	drive	VERB
easat-10526	240	17	website	website	NOUN
easat-10526	240	18	environment	environment	NOUN
easat-10526	240	19	,	,	PUNCT
easat-10526	240	20	leading	lead	VERB
easat-10526	240	21	to	to	PART
easat-10526	240	22	revisit	revisit	VERB
easat-10526	240	23	intention	intention	NOUN
easat-10526	240	24	,	,	PUNCT
easat-10526	240	25	and	and	CCONJ
easat-10526	240	26	pointed	point	VERB
easat-10526	240	27	out	out	ADP
easat-10526	240	28	that	that	SCONJ
easat-10526	240	29	immersion	immersion	NOUN
easat-10526	240	30	is	be	AUX
easat-10526	240	31	not	not	PART
easat-10526	240	32	only	only	ADV
easat-10526	240	33	a	a	DET
easat-10526	240	34	state	state	NOUN
easat-10526	240	35	of	of	ADP
easat-10526	240	36	concentration	concentration	NOUN
easat-10526	240	37	but	but	CCONJ
easat-10526	240	38	also	also	ADV
easat-10526	240	39	includes	include	VERB
easat-10526	240	40	forgetting	forget	VERB
easat-10526	240	41	surrounding	surround	VERB
easat-10526	240	42	factors	factor	NOUN
easat-10526	240	43	,	,	PUNCT
easat-10526	240	44	such	such	ADJ
easat-10526	240	45	as	as	ADP
easat-10526	240	46	physical	physical	ADJ
easat-10526	240	47	space	space	NOUN
easat-10526	240	48	or	or	CCONJ
easat-10526	240	49	actual	actual	ADJ
easat-10526	240	50	time	time	NOUN
easat-10526	240	51	.	.	PUNCT
easat-10526	241	1	recently	recently	ADV
easat-10526	241	2	,	,	PUNCT
easat-10526	241	3	yan	yan	PROPN
easat-10526	241	4	et	et	PROPN
easat-10526	241	5	al	al	PROPN
easat-10526	241	6	.	.	PUNCT
easat-10526	242	1	[	[	X
easat-10526	242	2	69	69	NUM
easat-10526	242	3	]	]	PUNCT
easat-10526	242	4	adapted	adapt	VERB
easat-10526	242	5	the	the	DET
easat-10526	242	6	scale	scale	NOUN
easat-10526	242	7	to	to	ADP
easat-10526	242	8	a	a	DET
easat-10526	242	9	new	new	ADJ
easat-10526	242	10	context	context	NOUN
easat-10526	242	11	with	with	ADP
easat-10526	242	12	ai	ai	ADJ
easat-10526	242	13	-	-	PUNCT
easat-10526	242	14	personalized	personalized	ADJ
easat-10526	242	15	short	short	ADJ
easat-10526	242	16	video	video	NOUN
easat-10526	242	17	recommendations	recommendation	NOUN
easat-10526	242	18	.	.	PUNCT
easat-10526	243	1	they	they	PRON
easat-10526	243	2	found	find	VERB
easat-10526	243	3	that	that	SCONJ
easat-10526	243	4	consumers	consumer	NOUN
easat-10526	243	5	are	be	AUX
easat-10526	243	6	attracted	attract	VERB
easat-10526	243	7	to	to	PART
easat-10526	243	8	content	content	NOUN
easat-10526	243	9	tailored	tailor	VERB
easat-10526	243	10	to	to	ADP
easat-10526	243	11	their	their	PRON
easat-10526	243	12	individual	individual	ADJ
easat-10526	243	13	needs	need	NOUN
easat-10526	243	14	and	and	CCONJ
easat-10526	243	15	interests	interest	NOUN
easat-10526	243	16	.	.	PUNCT
easat-10526	244	1	furthermore	furthermore	ADV
easat-10526	244	2	,	,	PUNCT
easat-10526	244	3	the	the	DET
easat-10526	244	4	appeal	appeal	NOUN
easat-10526	244	5	of	of	ADP
easat-10526	244	6	a	a	DET
easat-10526	244	7	short	short	ADJ
easat-10526	244	8	video	video	NOUN
easat-10526	244	9	lies	lie	VERB
easat-10526	244	10	not	not	PART
easat-10526	244	11	only	only	ADV
easat-10526	244	12	in	in	ADP
easat-10526	244	13	the	the	DET
easat-10526	244	14	novelty	novelty	NOUN
easat-10526	244	15	of	of	ADP
easat-10526	244	16	its	its	PRON
easat-10526	244	17	format	format	NOUN
easat-10526	244	18	and	and	CCONJ
easat-10526	244	19	context	context	NOUN
easat-10526	244	20	;	;	PUNCT
easat-10526	244	21	emotional	emotional	ADJ
easat-10526	244	22	engagement	engagement	NOUN
easat-10526	244	23	is	be	AUX
easat-10526	244	24	a	a	DET
easat-10526	244	25	powerful	powerful	ADJ
easat-10526	244	26	catalyst	catalyst	NOUN
easat-10526	244	27	for	for	ADP
easat-10526	244	28	immersive	immersive	ADJ
easat-10526	244	29	experiences	experience	NOUN
easat-10526	244	30	.	.	PUNCT
easat-10526	245	1	4.3.5	4.3.5	X
easat-10526	245	2	.	.	PUNCT
easat-10526	246	1	privacy	privacy	NOUN
easat-10526	246	2	concern	concern	NOUN
easat-10526	246	3	in	in	ADP
easat-10526	246	4	the	the	DET
easat-10526	246	5	foundational	foundational	ADJ
easat-10526	246	6	study	study	NOUN
easat-10526	246	7	by	by	ADP
easat-10526	246	8	malhotra	malhotra	PROPN
easat-10526	246	9	et	et	PROPN
easat-10526	246	10	al	al	PROPN
easat-10526	246	11	.	.	PUNCT
easat-10526	247	1	[	[	X
easat-10526	247	2	111	111	NUM
easat-10526	247	3	]	]	PUNCT
easat-10526	247	4	,	,	PUNCT
easat-10526	247	5	the	the	DET
easat-10526	247	6	privacy	privacy	NOUN
easat-10526	247	7	concern	concern	NOUN
easat-10526	247	8	variable	variable	NOUN
easat-10526	247	9	was	be	AUX
easat-10526	247	10	constructed	construct	VERB
easat-10526	247	11	based	base	VERB
easat-10526	247	12	on	on	ADP
easat-10526	247	13	the	the	DET
easat-10526	247	14	internet	internet	NOUN
easat-10526	247	15	users	user	NOUN
easat-10526	247	16	’	’	PART
easat-10526	247	17	information	information	NOUN
easat-10526	247	18	privacy	privacy	NOUN
easat-10526	247	19	concerns	concern	NOUN
easat-10526	247	20	(	(	PUNCT
easat-10526	247	21	iuipc	iuipc	PROPN
easat-10526	247	22	)	)	PUNCT
easat-10526	247	23	theory	theory	NOUN
easat-10526	247	24	,	,	PUNCT
easat-10526	247	25	with	with	ADP
easat-10526	247	26	three	three	NUM
easat-10526	247	27	main	main	ADJ
easat-10526	247	28	components	component	NOUN
easat-10526	247	29	:	:	PUNCT
easat-10526	247	30	collection	collection	NOUN
easat-10526	247	31	,	,	PUNCT
easat-10526	247	32	control	control	NOUN
easat-10526	247	33	,	,	PUNCT
easat-10526	247	34	and	and	CCONJ
easat-10526	247	35	awareness	awareness	NOUN
easat-10526	247	36	of	of	ADP
easat-10526	247	37	secondary	secondary	ADJ
easat-10526	247	38	use	use	NOUN
easat-10526	247	39	.	.	PUNCT
easat-10526	248	1	this	this	DET
easat-10526	248	2	scale	scale	NOUN
easat-10526	248	3	has	have	AUX
easat-10526	248	4	been	be	AUX
easat-10526	248	5	widely	widely	ADV
easat-10526	248	6	applied	apply	VERB
easat-10526	248	7	in	in	ADP
easat-10526	248	8	many	many	ADJ
easat-10526	248	9	later	later	ADJ
easat-10526	248	10	studies	study	NOUN
easat-10526	248	11	to	to	PART
easat-10526	248	12	assess	assess	VERB
easat-10526	248	13	the	the	DET
easat-10526	248	14	level	level	NOUN
easat-10526	248	15	of	of	ADP
easat-10526	248	16	consumer	consumer	NOUN
easat-10526	248	17	concerns	concern	NOUN
easat-10526	248	18	about	about	ADP
easat-10526	248	19	the	the	DET
easat-10526	248	20	collection	collection	NOUN
easat-10526	248	21	and	and	CCONJ
easat-10526	248	22	use	use	NOUN
easat-10526	248	23	of	of	ADP
easat-10526	248	24	personal	personal	ADJ
easat-10526	248	25	information	information	NOUN
easat-10526	248	26	on	on	ADP
easat-10526	248	27	the	the	DET
easat-10526	248	28	internet	internet	NOUN
easat-10526	248	29	.	.	PUNCT
easat-10526	249	1	based	base	VERB
easat-10526	249	2	on	on	ADP
easat-10526	249	3	this	this	DET
easat-10526	249	4	foundation	foundation	NOUN
easat-10526	249	5	,	,	PUNCT
easat-10526	249	6	wang	wang	PROPN
easat-10526	249	7	et	et	PROPN
easat-10526	249	8	al	al	PROPN
easat-10526	249	9	.	.	PUNCT
easat-10526	250	1	[	[	X
easat-10526	250	2	112	112	NUM
easat-10526	250	3	]	]	PUNCT
easat-10526	250	4	developed	developed	ADJ
easat-10526	250	5	and	and	CCONJ
easat-10526	250	6	re	re	VERB
easat-10526	250	7	-	-	VERB
easat-10526	250	8	tested	test	VERB
easat-10526	250	9	the	the	DET
easat-10526	250	10	scale	scale	NOUN
easat-10526	250	11	in	in	ADP
easat-10526	250	12	the	the	DET
easat-10526	250	13	context	context	NOUN
easat-10526	250	14	of	of	ADP
easat-10526	250	15	short	short	ADJ
easat-10526	250	16	-	-	PUNCT
easat-10526	250	17	video	video	NOUN
easat-10526	250	18	platforms	platform	NOUN
easat-10526	250	19	,	,	PUNCT
easat-10526	250	20	highlighting	highlight	VERB
easat-10526	250	21	users	user	NOUN
easat-10526	250	22	’	'	PUNCT
easat-10526	250	23	perceived	perceive	VERB
easat-10526	250	24	risks	risk	NOUN
easat-10526	250	25	when	when	SCONJ
easat-10526	250	26	the	the	DET
easat-10526	250	27	content	content	NOUN
easat-10526	250	28	recommendation	recommendation	NOUN
easat-10526	250	29	system	system	NOUN
easat-10526	250	30	is	be	AUX
easat-10526	250	31	too	too	ADV
easat-10526	250	32	close	close	ADJ
easat-10526	250	33	to	to	ADP
easat-10526	250	34	personal	personal	ADJ
easat-10526	250	35	behavior	behavior	NOUN
easat-10526	250	36	.	.	PUNCT
easat-10526	251	1	therefore	therefore	ADV
easat-10526	251	2	,	,	PUNCT
easat-10526	251	3	in	in	ADP
easat-10526	251	4	this	this	DET
easat-10526	251	5	study	study	NOUN
easat-10526	251	6	,	,	PUNCT
easat-10526	251	7	the	the	DET
easat-10526	251	8	privacy	privacy	NOUN
easat-10526	251	9	concern	concern	NOUN
easat-10526	251	10	measurement	measurement	NOUN
easat-10526	251	11	was	be	AUX
easat-10526	251	12	constructed	construct	VERB
easat-10526	251	13	by	by	ADP
easat-10526	251	14	inheriting	inherit	VERB
easat-10526	251	15	the	the	DET
easat-10526	251	16	original	original	ADJ
easat-10526	251	17	structure	structure	NOUN
easat-10526	251	18	of	of	ADP
easat-10526	251	19	iuipc	iuipc	NOUN
easat-10526	251	20	and	and	CCONJ
easat-10526	251	21	adjusting	adjust	VERB
easat-10526	251	22	it	it	PRON
easat-10526	251	23	to	to	PART
easat-10526	251	24	suit	suit	VERB
easat-10526	251	25	the	the	DET
easat-10526	251	26	characteristics	characteristic	NOUN
easat-10526	251	27	of	of	ADP
easat-10526	251	28	content	content	NOUN
easat-10526	251	29	ai	ai	ADJ
easat-10526	251	30	-	-	PUNCT
easat-10526	251	31	personalized	personalize	VERB
easat-10526	251	32	short	short	ADJ
easat-10526	251	33	video	video	NOUN
easat-10526	251	34	recommendation	recommendation	NOUN
easat-10526	251	35	.	.	PUNCT
easat-10526	252	1	4.3.6	4.3.6	NUM
easat-10526	252	2	.	.	PUNCT
easat-10526	252	3	information	information	NOUN
easat-10526	252	4	quality	quality	PROPN
easat-10526	252	5	liu	liu	PROPN
easat-10526	252	6	et	et	PROPN
easat-10526	252	7	al	al	PROPN
easat-10526	252	8	.	.	PUNCT
easat-10526	253	1	[	[	X
easat-10526	253	2	113	113	NUM
easat-10526	253	3	]	]	PUNCT
easat-10526	253	4	developed	develop	VERB
easat-10526	253	5	a	a	DET
easat-10526	253	6	scale	scale	NOUN
easat-10526	253	7	based	base	VERB
easat-10526	253	8	on	on	ADP
easat-10526	253	9	the	the	DET
easat-10526	253	10	grounded	ground	VERB
easat-10526	253	11	theory	theory	NOUN
easat-10526	253	12	of	of	ADP
easat-10526	253	13	wang	wang	PROPN
easat-10526	253	14	and	and	CCONJ
easat-10526	253	15	strong	strong	ADJ
easat-10526	253	16	[	[	X
easat-10526	253	17	114	114	NUM
easat-10526	253	18	]	]	PUNCT
easat-10526	253	19	on	on	ADP
easat-10526	253	20	the	the	DET
easat-10526	253	21	aspects	aspect	NOUN
easat-10526	253	22	of	of	ADP
easat-10526	253	23	information	information	NOUN
easat-10526	253	24	,	,	PUNCT
easat-10526	253	25	including	include	VERB
easat-10526	253	26	content	content	NOUN
easat-10526	253	27	validity	validity	NOUN
easat-10526	253	28	,	,	PUNCT
easat-10526	253	29	relevancy	relevancy	NOUN
easat-10526	253	30	,	,	PUNCT
easat-10526	253	31	quality	quality	NOUN
easat-10526	253	32	,	,	PUNCT
easat-10526	253	33	presentation	presentation	NOUN
easat-10526	253	34	quality	quality	NOUN
easat-10526	253	35	,	,	PUNCT
easat-10526	253	36	and	and	CCONJ
easat-10526	253	37	hedonic	hedonic	ADJ
easat-10526	253	38	733	733	NUM
easat-10526	253	39	edelweiss	edelweiss	PROPN
easat-10526	253	40	applied	apply	VERB
easat-10526	253	41	science	science	NOUN
easat-10526	253	42	and	and	CCONJ
easat-10526	253	43	technology	technology	NOUN
easat-10526	253	44	issn	issn	PROPN
easat-10526	253	45	:	:	PUNCT
easat-10526	253	46	2576	2576	NUM
easat-10526	253	47	-	-	SYM
easat-10526	253	48	8484	8484	NUM
easat-10526	253	49	vol	vol	NOUN
easat-10526	253	50	.	.	PROPN
easat-10526	254	1	9	9	NUM
easat-10526	254	2	,	,	PUNCT
easat-10526	254	3	no	no	INTJ
easat-10526	254	4	.	.	NOUN
easat-10526	254	5	10	10	NUM
easat-10526	254	6	:	:	PUNCT
easat-10526	254	7	721	721	NUM
easat-10526	254	8	-	-	NUM
easat-10526	254	9	745	745	NUM
easat-10526	254	10	,	,	PUNCT
easat-10526	254	11	2025	2025	NUM
easat-10526	254	12	doi	doi	NOUN
easat-10526	254	13	:	:	PUNCT
easat-10526	254	14	10.55214/2576	10.55214/2576	NUM
easat-10526	254	15	-	-	SYM
easat-10526	254	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	255	1	©	©	ADP
easat-10526	255	2	2025	2025	NUM
easat-10526	255	3	by	by	ADP
easat-10526	255	4	the	the	DET
easat-10526	255	5	authors	author	NOUN
easat-10526	255	6	;	;	PUNCT
easat-10526	255	7	licensee	licensee	PROPN
easat-10526	255	8	learning	learn	VERB
easat-10526	255	9	gate	gate	NOUN
easat-10526	255	10	quality	quality	NOUN
easat-10526	255	11	in	in	ADP
easat-10526	255	12	the	the	DET
easat-10526	255	13	context	context	NOUN
easat-10526	255	14	of	of	ADP
easat-10526	255	15	e	e	NOUN
easat-10526	255	16	-	-	NOUN
easat-10526	255	17	commerce	commerce	NOUN
easat-10526	255	18	platforms	platform	NOUN
easat-10526	255	19	.	.	PUNCT
easat-10526	256	1	inheriting	inherit	VERB
easat-10526	256	2	the	the	DET
easat-10526	256	3	above	above	ADJ
easat-10526	256	4	two	two	NUM
easat-10526	256	5	studies	study	NOUN
easat-10526	256	6	,	,	PUNCT
easat-10526	256	7	this	this	DET
easat-10526	256	8	study	study	NOUN
easat-10526	256	9	expanded	expand	VERB
easat-10526	256	10	the	the	DET
easat-10526	256	11	scope	scope	NOUN
easat-10526	256	12	of	of	ADP
easat-10526	256	13	information	information	NOUN
easat-10526	256	14	quality	quality	NOUN
easat-10526	256	15	assessment	assessment	NOUN
easat-10526	256	16	by	by	ADP
easat-10526	256	17	adding	add	VERB
easat-10526	256	18	factors	factor	NOUN
easat-10526	256	19	related	relate	VERB
easat-10526	256	20	to	to	ADP
easat-10526	256	21	information	information	NOUN
easat-10526	256	22	presentation	presentation	NOUN
easat-10526	256	23	,	,	PUNCT
easat-10526	256	24	such	such	ADJ
easat-10526	256	25	as	as	ADP
easat-10526	256	26	images	image	NOUN
easat-10526	256	27	,	,	PUNCT
easat-10526	256	28	video	video	NOUN
easat-10526	256	29	descriptions	description	NOUN
easat-10526	256	30	,	,	PUNCT
easat-10526	256	31	comprehensibility	comprehensibility	NOUN
easat-10526	256	32	,	,	PUNCT
easat-10526	256	33	and	and	CCONJ
easat-10526	256	34	attractiveness	attractiveness	NOUN
easat-10526	256	35	,	,	PUNCT
easat-10526	256	36	especially	especially	ADV
easat-10526	256	37	in	in	ADP
easat-10526	256	38	the	the	DET
easat-10526	256	39	context	context	NOUN
easat-10526	256	40	of	of	ADP
easat-10526	256	41	aipersonalized	aipersonalize	VERB
easat-10526	256	42	short	short	ADJ
easat-10526	256	43	video	video	NOUN
easat-10526	256	44	recommendation	recommendation	NOUN
easat-10526	256	45	.	.	PUNCT
easat-10526	257	1	the	the	DET
easat-10526	257	2	measurement	measurement	NOUN
easat-10526	257	3	of	of	ADP
easat-10526	257	4	information	information	NOUN
easat-10526	257	5	quality	quality	NOUN
easat-10526	257	6	of	of	ADP
easat-10526	257	7	short	short	ADJ
easat-10526	257	8	videos	video	NOUN
easat-10526	257	9	proposed	propose	VERB
easat-10526	257	10	in	in	ADP
easat-10526	257	11	this	this	DET
easat-10526	257	12	study	study	NOUN
easat-10526	257	13	reflects	reflect	VERB
easat-10526	257	14	both	both	CCONJ
easat-10526	257	15	the	the	DET
easat-10526	257	16	objective	objective	ADJ
easat-10526	257	17	characteristics	characteristic	NOUN
easat-10526	257	18	of	of	ADP
easat-10526	257	19	information	information	NOUN
easat-10526	257	20	and	and	CCONJ
easat-10526	257	21	the	the	DET
easat-10526	257	22	level	level	NOUN
easat-10526	257	23	of	of	ADP
easat-10526	257	24	reception	reception	NOUN
easat-10526	257	25	and	and	CCONJ
easat-10526	257	26	perception	perception	NOUN
easat-10526	257	27	from	from	ADP
easat-10526	257	28	users	user	NOUN
easat-10526	257	29	.	.	PUNCT
easat-10526	258	1	4.3.7	4.3.7	NOUN
easat-10526	258	2	.	.	PUNCT
easat-10526	259	1	e	e	X
easat-10526	259	2	-	-	NOUN
easat-10526	259	3	commerce	commerce	NOUN
easat-10526	259	4	purchase	purchase	NOUN
easat-10526	259	5	intention	intention	NOUN
easat-10526	259	6	yin	yin	NOUN
easat-10526	259	7	and	and	CCONJ
easat-10526	259	8	qiu	qiu	PROPN
easat-10526	260	1	[	[	X
easat-10526	260	2	115	115	NUM
easat-10526	260	3	]	]	PUNCT
easat-10526	260	4	measured	measure	VERB
easat-10526	260	5	consumers	consumer	NOUN
easat-10526	260	6	’	'	PUNCT
easat-10526	260	7	experiences	experience	NOUN
easat-10526	260	8	with	with	ADP
easat-10526	260	9	ai	ai	PRON
easat-10526	260	10	marketing	marketing	NOUN
easat-10526	260	11	technology	technology	NOUN
easat-10526	260	12	on	on	ADP
easat-10526	260	13	online	online	ADJ
easat-10526	260	14	shopping	shopping	NOUN
easat-10526	260	15	platforms	platform	NOUN
easat-10526	260	16	across	across	ADP
easat-10526	260	17	three	three	NUM
easat-10526	260	18	dimensions	dimension	NOUN
easat-10526	260	19	:	:	PUNCT
easat-10526	260	20	accuracy	accuracy	NOUN
easat-10526	260	21	,	,	PUNCT
easat-10526	260	22	insight	insight	NOUN
easat-10526	260	23	,	,	PUNCT
easat-10526	260	24	and	and	CCONJ
easat-10526	260	25	interactivity	interactivity	NOUN
easat-10526	260	26	.	.	PUNCT
easat-10526	261	1	lorenzo	lorenzo	PROPN
easat-10526	261	2	-	-	PUNCT
easat-10526	261	3	romero	romero	PROPN
easat-10526	261	4	et	et	PROPN
easat-10526	261	5	al	al	PROPN
easat-10526	261	6	.	.	PUNCT
easat-10526	262	1	[	[	X
easat-10526	262	2	116	116	X
easat-10526	262	3	]	]	PUNCT
easat-10526	262	4	adapted	adapt	VERB
easat-10526	262	5	the	the	DET
easat-10526	262	6	consumer	consumer	NOUN
easat-10526	262	7	purchase	purchase	NOUN
easat-10526	262	8	intention	intention	NOUN
easat-10526	262	9	construct	construct	NOUN
easat-10526	262	10	to	to	PART
easat-10526	262	11	assess	assess	VERB
easat-10526	262	12	consumers	consumer	NOUN
easat-10526	262	13	'	'	PART
easat-10526	262	14	decision	decision	NOUN
easat-10526	262	15	-	-	PUNCT
easat-10526	262	16	making	make	VERB
easat-10526	262	17	readiness	readiness	NOUN
easat-10526	262	18	in	in	ADP
easat-10526	262	19	online	online	ADJ
easat-10526	262	20	shopping	shopping	NOUN
easat-10526	262	21	environments	environment	NOUN
easat-10526	262	22	supported	support	VERB
easat-10526	262	23	by	by	ADP
easat-10526	262	24	ai	ai	PROPN
easat-10526	262	25	marketing	marketing	NOUN
easat-10526	262	26	technology	technology	NOUN
easat-10526	262	27	.	.	PUNCT
easat-10526	263	1	likewise	likewise	ADV
easat-10526	263	2	,	,	PUNCT
easat-10526	263	3	dixit	dixit	PROPN
easat-10526	263	4	et	et	PROPN
easat-10526	263	5	al	al	PROPN
easat-10526	263	6	.	.	PUNCT
easat-10526	264	1	[	[	X
easat-10526	264	2	117	117	NUM
easat-10526	264	3	]	]	PUNCT
easat-10526	264	4	developed	develop	VERB
easat-10526	264	5	a	a	DET
easat-10526	264	6	distinct	distinct	ADJ
easat-10526	264	7	scale	scale	NOUN
easat-10526	264	8	to	to	PART
easat-10526	264	9	evaluate	evaluate	VERB
easat-10526	264	10	consumers	consumer	NOUN
easat-10526	264	11	’	'	PUNCT
easat-10526	264	12	willingness	willingness	NOUN
easat-10526	264	13	to	to	PART
easat-10526	264	14	act	act	VERB
easat-10526	264	15	upon	upon	SCONJ
easat-10526	264	16	recommendations	recommendation	NOUN
easat-10526	264	17	from	from	ADP
easat-10526	264	18	an	an	DET
easat-10526	264	19	aipersonalized	aipersonalize	VERB
easat-10526	264	20	system	system	NOUN
easat-10526	264	21	.	.	PUNCT
easat-10526	265	1	drawing	draw	VERB
easat-10526	265	2	on	on	ADP
easat-10526	265	3	these	these	DET
easat-10526	265	4	sources	source	NOUN
easat-10526	265	5	,	,	PUNCT
easat-10526	265	6	this	this	DET
easat-10526	265	7	study	study	NOUN
easat-10526	265	8	adapts	adapt	VERB
easat-10526	265	9	measurement	measurement	NOUN
easat-10526	265	10	items	item	NOUN
easat-10526	265	11	to	to	PART
easat-10526	265	12	capture	capture	VERB
easat-10526	265	13	multiple	multiple	ADJ
easat-10526	265	14	facets	facet	NOUN
easat-10526	265	15	of	of	ADP
easat-10526	265	16	e	e	NOUN
easat-10526	265	17	-	-	NOUN
easat-10526	265	18	commerce	commerce	NOUN
easat-10526	265	19	purchase	purchase	NOUN
easat-10526	265	20	intention	intention	NOUN
easat-10526	265	21	,	,	PUNCT
easat-10526	265	22	including	include	VERB
easat-10526	265	23	product	product	NOUN
easat-10526	265	24	search	search	NOUN
easat-10526	265	25	tendency	tendency	NOUN
easat-10526	265	26	,	,	PUNCT
easat-10526	265	27	actual	actual	ADJ
easat-10526	265	28	purchasing	purchase	VERB
easat-10526	265	29	behavior	behavior	NOUN
easat-10526	265	30	,	,	PUNCT
easat-10526	265	31	reliance	reliance	NOUN
easat-10526	265	32	on	on	ADP
easat-10526	265	33	ai	ai	ADJ
easat-10526	265	34	recommendations	recommendation	NOUN
easat-10526	265	35	,	,	PUNCT
easat-10526	265	36	and	and	CCONJ
easat-10526	265	37	impulse	impulse	ADJ
easat-10526	265	38	buying	buying	NOUN
easat-10526	265	39	in	in	ADP
easat-10526	265	40	the	the	DET
easat-10526	265	41	context	context	NOUN
easat-10526	265	42	of	of	ADP
easat-10526	265	43	positive	positive	ADJ
easat-10526	265	44	experiences	experience	NOUN
easat-10526	265	45	,	,	PUNCT
easat-10526	265	46	tailored	tailor	VERB
easat-10526	265	47	to	to	PART
easat-10526	265	48	ecommerce	ecommerce	VERB
easat-10526	265	49	settings	setting	NOUN
easat-10526	265	50	where	where	SCONJ
easat-10526	265	51	ai	ai	VERB
easat-10526	265	52	plays	play	VERB
easat-10526	265	53	the	the	DET
easat-10526	265	54	supportive	supportive	ADJ
easat-10526	265	55	role	role	NOUN
easat-10526	265	56	of	of	ADP
easat-10526	265	57	product	product	NOUN
easat-10526	265	58	discovery	discovery	NOUN
easat-10526	265	59	and	and	CCONJ
easat-10526	265	60	final	final	ADJ
easat-10526	265	61	purchase	purchase	NOUN
easat-10526	265	62	decisions	decision	NOUN
easat-10526	265	63	.	.	PUNCT
easat-10526	266	1	5	5	X
easat-10526	266	2	.	.	X
easat-10526	266	3	data	datum	NOUN
easat-10526	266	4	analysis	analysis	NOUN
easat-10526	266	5	and	and	CCONJ
easat-10526	266	6	results	result	VERB
easat-10526	266	7	5.1	5.1	NUM
easat-10526	266	8	.	.	PUNCT
easat-10526	267	1	measurement	measurement	NOUN
easat-10526	267	2	model	model	PROPN
easat-10526	267	3	assessment	assessment	NOUN
easat-10526	267	4	the	the	DET
easat-10526	267	5	study	study	NOUN
easat-10526	267	6	used	use	VERB
easat-10526	267	7	standard	standard	ADJ
easat-10526	267	8	evaluation	evaluation	NOUN
easat-10526	267	9	criteria	criterion	NOUN
easat-10526	267	10	in	in	ADP
easat-10526	267	11	pls	pls	NOUN
easat-10526	267	12	-	-	PUNCT
easat-10526	267	13	sem	sem	NOUN
easat-10526	267	14	analysis	analysis	NOUN
easat-10526	267	15	to	to	PART
easat-10526	267	16	test	test	VERB
easat-10526	267	17	the	the	DET
easat-10526	267	18	measurement	measurement	NOUN
easat-10526	267	19	model	model	NOUN
easat-10526	267	20	.	.	PUNCT
easat-10526	268	1	specifically	specifically	ADV
easat-10526	268	2	,	,	PUNCT
easat-10526	268	3	when	when	SCONJ
easat-10526	268	4	the	the	DET
easat-10526	268	5	composite	composite	ADJ
easat-10526	268	6	reliability	reliability	NOUN
easat-10526	268	7	coefficient	coefficient	NOUN
easat-10526	268	8	(	(	PUNCT
easat-10526	268	9	cr	cr	NOUN
easat-10526	268	10	)	)	PUNCT
easat-10526	268	11	and	and	CCONJ
easat-10526	268	12	cronbach	cronbach	VERB
easat-10526	268	13	's	's	PART
easat-10526	268	14	alpha	alpha	ADJ
easat-10526	268	15	coefficient	coefficient	NOUN
easat-10526	268	16	are	be	AUX
easat-10526	268	17	both	both	ADV
easat-10526	268	18	higher	high	ADJ
easat-10526	268	19	than	than	ADP
easat-10526	268	20	0.7	0.7	NUM
easat-10526	268	21	,	,	PUNCT
easat-10526	268	22	the	the	DET
easat-10526	268	23	scale	scale	NOUN
easat-10526	268	24	is	be	AUX
easat-10526	268	25	deemed	deem	VERB
easat-10526	268	26	reliable	reliable	ADJ
easat-10526	268	27	[	[	X
easat-10526	268	28	118	118	NUM
easat-10526	268	29	]	]	PUNCT
easat-10526	268	30	.	.	PUNCT
easat-10526	269	1	convergent	convergent	ADJ
easat-10526	269	2	validity	validity	NOUN
easat-10526	269	3	is	be	AUX
easat-10526	269	4	assessed	assess	VERB
easat-10526	269	5	through	through	ADP
easat-10526	269	6	the	the	DET
easat-10526	269	7	external	external	ADJ
easat-10526	269	8	loading	loading	NOUN
easat-10526	269	9	factor	factor	NOUN
easat-10526	269	10	(	(	PUNCT
easat-10526	269	11	>	>	X
easat-10526	269	12	0.7	0.7	NUM
easat-10526	269	13	)	)	PUNCT
easat-10526	269	14	and	and	CCONJ
easat-10526	269	15	the	the	DET
easat-10526	269	16	average	average	ADJ
easat-10526	269	17	variance	variance	NOUN
easat-10526	269	18	extracted	extract	VERB
easat-10526	269	19	(	(	PUNCT
easat-10526	269	20	ave	ave	X
easat-10526	269	21	>	>	X
easat-10526	269	22	0.5	0.5	NUM
easat-10526	269	23	)	)	PUNCT
easat-10526	269	24	.	.	PUNCT
easat-10526	270	1	in	in	ADP
easat-10526	270	2	addition	addition	NOUN
easat-10526	270	3	,	,	PUNCT
easat-10526	270	4	the	the	DET
easat-10526	270	5	fornell	fornell	NOUN
easat-10526	270	6	–	–	PUNCT
easat-10526	270	7	larcker	larcker	NOUN
easat-10526	270	8	method	method	NOUN
easat-10526	270	9	tests	test	VERB
easat-10526	270	10	discriminant	discriminant	ADJ
easat-10526	270	11	validity	validity	NOUN
easat-10526	270	12	,	,	PUNCT
easat-10526	270	13	requiring	require	VERB
easat-10526	270	14	each	each	DET
easat-10526	270	15	concept	concept	NOUN
easat-10526	270	16	's	's	PART
easat-10526	270	17	square	square	ADJ
easat-10526	270	18	root	root	NOUN
easat-10526	270	19	of	of	ADP
easat-10526	270	20	ave	ave	NOUN
easat-10526	270	21	to	to	PART
easat-10526	270	22	be	be	AUX
easat-10526	270	23	greater	great	ADJ
easat-10526	270	24	than	than	ADP
easat-10526	270	25	its	its	PRON
easat-10526	270	26	correlation	correlation	NOUN
easat-10526	270	27	coefficient	coefficient	NOUN
easat-10526	270	28	with	with	ADP
easat-10526	270	29	other	other	ADJ
easat-10526	270	30	concepts	concept	NOUN
easat-10526	270	31	[	[	X
easat-10526	270	32	119	119	NUM
easat-10526	270	33	]	]	PUNCT
easat-10526	270	34	.	.	PUNCT
easat-10526	271	1	the	the	DET
easat-10526	271	2	results	result	NOUN
easat-10526	271	3	presented	present	VERB
easat-10526	271	4	in	in	ADP
easat-10526	271	5	table	table	NOUN
easat-10526	271	6	4	4	NUM
easat-10526	271	7	show	show	NOUN
easat-10526	271	8	that	that	SCONJ
easat-10526	271	9	all	all	DET
easat-10526	271	10	scales	scale	NOUN
easat-10526	271	11	meet	meet	VERB
easat-10526	271	12	the	the	DET
easat-10526	271	13	criteria	criterion	NOUN
easat-10526	271	14	of	of	ADP
easat-10526	271	15	reliability	reliability	NOUN
easat-10526	271	16	,	,	PUNCT
easat-10526	271	17	convergent	convergent	NOUN
easat-10526	271	18	validity	validity	NOUN
easat-10526	271	19	,	,	PUNCT
easat-10526	271	20	and	and	CCONJ
easat-10526	271	21	discriminant	discriminant	ADJ
easat-10526	271	22	validity	validity	NOUN
easat-10526	271	23	,	,	PUNCT
easat-10526	271	24	ensuring	ensure	VERB
easat-10526	271	25	the	the	DET
easat-10526	271	26	suitability	suitability	NOUN
easat-10526	271	27	of	of	ADP
easat-10526	271	28	the	the	DET
easat-10526	271	29	measurement	measurement	NOUN
easat-10526	271	30	model	model	NOUN
easat-10526	271	31	for	for	ADP
easat-10526	271	32	subsequent	subsequent	ADJ
easat-10526	271	33	analyses	analysis	NOUN
easat-10526	271	34	.	.	PUNCT
easat-10526	272	1	734	734	NUM
easat-10526	272	2	edelweiss	edelweiss	PROPN
easat-10526	272	3	applied	apply	VERB
easat-10526	272	4	science	science	NOUN
easat-10526	272	5	and	and	CCONJ
easat-10526	272	6	technology	technology	NOUN
easat-10526	272	7	issn	issn	PROPN
easat-10526	272	8	:	:	PUNCT
easat-10526	272	9	2576	2576	NUM
easat-10526	272	10	-	-	SYM
easat-10526	272	11	8484	8484	NUM
easat-10526	272	12	vol	vol	NOUN
easat-10526	272	13	.	.	PROPN
easat-10526	273	1	9	9	NUM
easat-10526	273	2	,	,	PUNCT
easat-10526	273	3	no	no	INTJ
easat-10526	273	4	.	.	NOUN
easat-10526	273	5	10	10	NUM
easat-10526	273	6	:	:	PUNCT
easat-10526	273	7	721	721	NUM
easat-10526	273	8	-	-	NUM
easat-10526	273	9	745	745	NUM
easat-10526	273	10	,	,	PUNCT
easat-10526	273	11	2025	2025	NUM
easat-10526	273	12	doi	doi	NOUN
easat-10526	273	13	:	:	PUNCT
easat-10526	273	14	10.55214/2576	10.55214/2576	NUM
easat-10526	273	15	-	-	SYM
easat-10526	273	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	274	1	©	©	ADP
easat-10526	274	2	2025	2025	NUM
easat-10526	274	3	by	by	ADP
easat-10526	274	4	the	the	DET
easat-10526	274	5	authors	author	NOUN
easat-10526	274	6	;	;	PUNCT
easat-10526	274	7	licensee	licensee	PROPN
easat-10526	274	8	learning	learn	VERB
easat-10526	274	9	gate	gate	NOUN
easat-10526	274	10	table	table	NOUN
easat-10526	274	11	4	4	NUM
easat-10526	274	12	.	.	PUNCT
easat-10526	274	13	results	result	NOUN
easat-10526	274	14	of	of	ADP
easat-10526	274	15	measurement	measurement	NOUN
easat-10526	274	16	model	model	NOUN
easat-10526	274	17	assessment	assessment	NOUN
easat-10526	274	18	.	.	PUNCT
easat-10526	275	1	scale	scale	NOUN
easat-10526	275	2	reliability	reliability	NOUN
easat-10526	275	3	convergent	convergent	NOUN
easat-10526	275	4	validity	validity	NOUN
easat-10526	275	5	discriminant	discriminant	ADJ
easat-10526	275	6	validity	validity	NOUN
easat-10526	275	7	cronbach	cronbach	VERB
easat-10526	275	8	’s	’s	PART
easat-10526	275	9	alpha	alpha	ADJ
easat-10526	275	10	composite	composite	ADJ
easat-10526	275	11	reliability	reliability	NOUN
easat-10526	275	12	rho_a	rho_a	NOUN
easat-10526	275	13	(	(	PUNCT
easat-10526	275	14	cr	cr	NOUN
easat-10526	275	15	)	)	PUNCT
easat-10526	275	16	outer	outer	ADJ
easat-10526	275	17	loading	loading	NOUN
easat-10526	275	18	average	average	ADJ
easat-10526	275	19	variance	variance	NOUN
easat-10526	275	20	extracted	extract	VERB
easat-10526	275	21	(	(	PUNCT
easat-10526	275	22	ave	ave	NOUN
easat-10526	275	23	)	)	PUNCT
easat-10526	275	24	fornell	fornell	PROPN
easat-10526	275	25	–	–	PUNCT
easat-10526	275	26	larcker	larcker	NOUN
easat-10526	275	27	0.7	0.7	NUM
easat-10526	275	28	–	–	PUNCT
easat-10526	275	29	0.99	0.99	NUM
easat-10526	275	30	0.7	0.7	NUM
easat-10526	275	31	–	–	PUNCT
easat-10526	275	32	0.99	0.99	NUM
easat-10526	275	33	>	>	SYM
easat-10526	275	34	0.7	0.7	NUM
easat-10526	275	35	>	>	SYM
easat-10526	275	36	0.5	0.5	NUM
easat-10526	275	37	(	(	PUNCT
easat-10526	275	38	pass	pass	VERB
easat-10526	275	39	/	/	SYM
easat-10526	275	40	fail	fail	ADJ
easat-10526	275	41	)	)	PUNCT
easat-10526	275	42	relevant	relevant	ADJ
easat-10526	275	43	experience	experience	NOUN
easat-10526	275	44	re1	re1	PROPN
easat-10526	275	45	0.955	0.955	NUM
easat-10526	275	46	0.959	0.959	NUM
easat-10526	275	47	0.906	0.906	NUM
easat-10526	275	48	0.848	0.848	NUM
easat-10526	275	49	pass	pass	VERB
easat-10526	275	50	re2	re2	PROPN
easat-10526	275	51	0.930	0.930	NUM
easat-10526	275	52	re3	re3	PROPN
easat-10526	275	53	0.919	0.919	NUM
easat-10526	275	54	re4	re4	PROPN
easat-10526	275	55	0.927	0.927	NUM
easat-10526	275	56	re5	re5	NOUN
easat-10526	275	57	0.920	0.920	NUM
easat-10526	275	58	inspirational	inspirational	ADJ
easat-10526	275	59	experience	experience	NOUN
easat-10526	275	60	ie1	ie1	PROPN
easat-10526	275	61	0.962	0.962	NUM
easat-10526	275	62	0.967	0.967	NUM
easat-10526	275	63	0.924	0.924	NUM
easat-10526	275	64	0.869	0.869	NUM
easat-10526	275	65	pass	pass	NOUN
easat-10526	275	66	ie2	ie2	NOUN
easat-10526	275	67	0.943	0.943	NUM
easat-10526	275	68	ie3	ie3	NOUN
easat-10526	275	69	0.941	0.941	NUM
easat-10526	275	70	ie4	ie4	NOUN
easat-10526	275	71	0.931	0.931	NUM
easat-10526	275	72	ie5	ie5	NOUN
easat-10526	275	73	0.922	0.922	NUM
easat-10526	275	74	emotional	emotional	ADJ
easat-10526	275	75	experience	experience	NOUN
easat-10526	275	76	ee1	ee1	PROPN
easat-10526	275	77	0.955	0.955	NUM
easat-10526	275	78	0.958	0.958	NUM
easat-10526	275	79	0.919	0.919	NUM
easat-10526	275	80	0.848	0.848	NUM
easat-10526	275	81	pass	pass	VERB
easat-10526	275	82	ee2	ee2	NOUN
easat-10526	275	83	0.930	0.930	NUM
easat-10526	275	84	ee3	ee3	NOUN
easat-10526	275	85	0.920	0.920	NUM
easat-10526	275	86	ee4	ee4	NOUN
easat-10526	275	87	0.923	0.923	NUM
easat-10526	275	88	ee5	ee5	VERB
easat-10526	275	89	0.912	0.912	NUM
easat-10526	275	90	immersive	immersive	NOUN
easat-10526	275	91	experience	experience	NOUN
easat-10526	275	92	ime1	ime1	VERB
easat-10526	275	93	0.858	0.858	NUM
easat-10526	275	94	0.858	0.858	NUM
easat-10526	275	95	0.835	0.835	NUM
easat-10526	275	96	0.701	0.701	NUM
easat-10526	275	97	pass	pass	VERB
easat-10526	275	98	ime2	ime2	NOUN
easat-10526	275	99	0.834	0.834	NUM
easat-10526	275	100	ime3	ime3	PROPN
easat-10526	275	101	0.838	0.838	NUM
easat-10526	275	102	ime4	ime4	PROPN
easat-10526	275	103	0.843	0.843	NUM
easat-10526	275	104	privacy	privacy	NOUN
easat-10526	275	105	concern	concern	NOUN
easat-10526	275	106	pc1	pc1	VERB
easat-10526	275	107	0.981	0.981	NUM
easat-10526	275	108	0.984	0.984	NUM
easat-10526	275	109	0.967	0.967	NUM
easat-10526	275	110	0.945	0.945	NUM
easat-10526	275	111	pass	pass	NOUN
easat-10526	275	112	pc2	pc2	NOUN
easat-10526	275	113	0.977	0.977	NUM
easat-10526	275	114	pc3	pc3	PROPN
easat-10526	275	115	0.972	0.972	NUM
easat-10526	275	116	pc4	pc4	NOUN
easat-10526	275	117	0.972	0.972	NUM
easat-10526	275	118	information	information	NOUN
easat-10526	275	119	quality	quality	NOUN
easat-10526	275	120	iq1	iq1	PROPN
easat-10526	275	121	0.985	0.985	NUM
easat-10526	275	122	0.985	0.985	NUM
easat-10526	275	123	0.973	0.973	NUM
easat-10526	275	124	0.944	0.944	NUM
easat-10526	275	125	pass	pass	VERB
easat-10526	275	126	iq2	iq2	NOUN
easat-10526	275	127	0.973	0.973	NUM
easat-10526	275	128	iq3	iq3	NOUN
easat-10526	275	129	0.970	0.970	NUM
easat-10526	275	130	iq4	iq4	NOUN
easat-10526	275	131	0.974	0.974	NUM
easat-10526	275	132	iq5	iq5	VERB
easat-10526	275	133	0.968	0.968	NUM
easat-10526	275	134	e	e	NOUN
easat-10526	275	135	-	-	ADJ
easat-10526	275	136	commerce	commerce	NOUN
easat-10526	275	137	purchase	purchase	NOUN
easat-10526	275	138	intentions	intention	NOUN
easat-10526	275	139	epi1	epi1	NOUN
easat-10526	275	140	0.956	0.956	NUM
easat-10526	275	141	0.956	0.956	NUM
easat-10526	275	142	0.934	0.934	NUM
easat-10526	275	143	0.850	0.850	NUM
easat-10526	275	144	pass	pass	VERB
easat-10526	275	145	epi2	epi2	NOUN
easat-10526	275	146	0.908	0.908	NUM
easat-10526	275	147	epi3	epi3	NOUN
easat-10526	275	148	0.925	0.925	NUM
easat-10526	275	149	epi4	epi4	NOUN
easat-10526	275	150	0.915	0.915	NUM
easat-10526	275	151	epi5	epi5	NOUN
easat-10526	275	152	0.928	0.928	NUM
easat-10526	275	153	5.2	5.2	NUM
easat-10526	275	154	.	.	PUNCT
easat-10526	276	1	structural	structural	ADJ
easat-10526	276	2	model	model	NOUN
easat-10526	276	3	testing	test	VERB
easat-10526	276	4	5.2.1	5.2.1	NOUN
easat-10526	276	5	.	.	PUNCT
easat-10526	277	1	multicollinearity	multicollinearity	NOUN
easat-10526	277	2	test	test	NOUN
easat-10526	277	3	for	for	ADP
easat-10526	277	4	independent	independent	ADJ
easat-10526	277	5	variables	variable	NOUN
easat-10526	277	6	the	the	DET
easat-10526	277	7	study	study	NOUN
easat-10526	277	8	examined	examine	VERB
easat-10526	277	9	the	the	DET
easat-10526	277	10	vif	vif	NOUN
easat-10526	277	11	(	(	PUNCT
easat-10526	277	12	variance	variance	NOUN
easat-10526	277	13	inflation	inflation	NOUN
easat-10526	277	14	factor	factor	NOUN
easat-10526	277	15	)	)	PUNCT
easat-10526	277	16	index	index	NOUN
easat-10526	277	17	between	between	ADP
easat-10526	277	18	independent	independent	ADJ
easat-10526	277	19	variables	variable	NOUN
easat-10526	277	20	to	to	PART
easat-10526	277	21	ensure	ensure	VERB
easat-10526	277	22	that	that	SCONJ
easat-10526	277	23	the	the	DET
easat-10526	277	24	model	model	NOUN
easat-10526	277	25	is	be	AUX
easat-10526	277	26	not	not	PART
easat-10526	277	27	affected	affect	VERB
easat-10526	277	28	by	by	ADP
easat-10526	277	29	collinearity	collinearity	NOUN
easat-10526	277	30	.	.	PUNCT
easat-10526	278	1	the	the	DET
easat-10526	278	2	model	model	NOUN
easat-10526	278	3	is	be	AUX
easat-10526	278	4	considered	consider	VERB
easat-10526	278	5	collinear	collinear	ADJ
easat-10526	278	6	when	when	SCONJ
easat-10526	278	7	vif	vif	PROPN
easat-10526	278	8	<	<	X
easat-10526	278	9	3	3	NUM
easat-10526	278	10	[	[	X
easat-10526	278	11	120	120	NUM
easat-10526	278	12	]	]	PUNCT
easat-10526	278	13	.	.	PUNCT
easat-10526	279	1	the	the	DET
easat-10526	279	2	results	result	NOUN
easat-10526	279	3	in	in	ADP
easat-10526	279	4	table	table	NOUN
easat-10526	279	5	5	5	NUM
easat-10526	279	6	show	show	NOUN
easat-10526	279	7	that	that	SCONJ
easat-10526	279	8	all	all	DET
easat-10526	279	9	vif	vif	NOUN
easat-10526	279	10	indexes	index	NOUN
easat-10526	279	11	are	be	AUX
easat-10526	279	12	very	very	ADV
easat-10526	279	13	low	low	ADJ
easat-10526	279	14	,	,	PUNCT
easat-10526	279	15	ranging	range	VERB
easat-10526	279	16	from	from	ADP
easat-10526	279	17	1.004	1.004	NUM
easat-10526	279	18	to	to	ADP
easat-10526	279	19	1.012	1.012	NUM
easat-10526	279	20	,	,	PUNCT
easat-10526	279	21	indicating	indicate	VERB
easat-10526	279	22	that	that	SCONJ
easat-10526	279	23	the	the	DET
easat-10526	279	24	model	model	NOUN
easat-10526	279	25	is	be	AUX
easat-10526	279	26	entirely	entirely	ADV
easat-10526	279	27	free	free	ADJ
easat-10526	279	28	of	of	ADP
easat-10526	279	29	collinearity	collinearity	NOUN
easat-10526	279	30	problems	problem	NOUN
easat-10526	279	31	and	and	CCONJ
easat-10526	279	32	can	can	AUX
easat-10526	279	33	continue	continue	VERB
easat-10526	279	34	to	to	PART
easat-10526	279	35	be	be	AUX
easat-10526	279	36	used	use	VERB
easat-10526	279	37	to	to	PART
easat-10526	279	38	analyze	analyze	VERB
easat-10526	279	39	causal	causal	ADJ
easat-10526	279	40	relationships	relationship	NOUN
easat-10526	279	41	in	in	ADP
easat-10526	279	42	the	the	DET
easat-10526	279	43	study	study	NOUN
easat-10526	279	44	.	.	PUNCT
easat-10526	280	1	735	735	NUM
easat-10526	280	2	edelweiss	edelweiss	PROPN
easat-10526	280	3	applied	apply	VERB
easat-10526	280	4	science	science	NOUN
easat-10526	280	5	and	and	CCONJ
easat-10526	280	6	technology	technology	NOUN
easat-10526	280	7	issn	issn	PROPN
easat-10526	280	8	:	:	PUNCT
easat-10526	280	9	2576	2576	NUM
easat-10526	280	10	-	-	SYM
easat-10526	280	11	8484	8484	NUM
easat-10526	280	12	vol	vol	NOUN
easat-10526	280	13	.	.	PROPN
easat-10526	281	1	9	9	NUM
easat-10526	281	2	,	,	PUNCT
easat-10526	281	3	no	no	INTJ
easat-10526	281	4	.	.	NOUN
easat-10526	281	5	10	10	NUM
easat-10526	281	6	:	:	PUNCT
easat-10526	281	7	721	721	NUM
easat-10526	281	8	-	-	NUM
easat-10526	281	9	745	745	NUM
easat-10526	281	10	,	,	PUNCT
easat-10526	281	11	2025	2025	NUM
easat-10526	281	12	doi	doi	NOUN
easat-10526	281	13	:	:	PUNCT
easat-10526	281	14	10.55214/2576	10.55214/2576	NUM
easat-10526	281	15	-	-	SYM
easat-10526	281	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	282	1	©	©	ADP
easat-10526	282	2	2025	2025	NUM
easat-10526	282	3	by	by	ADP
easat-10526	282	4	the	the	DET
easat-10526	282	5	authors	author	NOUN
easat-10526	282	6	;	;	PUNCT
easat-10526	282	7	licensee	licensee	PROPN
easat-10526	282	8	learning	learn	VERB
easat-10526	282	9	gate	gate	NOUN
easat-10526	282	10	table	table	NOUN
easat-10526	282	11	5	5	NUM
easat-10526	282	12	.	.	PUNCT
easat-10526	282	13	results	result	NOUN
easat-10526	282	14	of	of	ADP
easat-10526	282	15	the	the	DET
easat-10526	282	16	multicollinearity	multicollinearity	NOUN
easat-10526	282	17	test	test	NOUN
easat-10526	282	18	for	for	ADP
easat-10526	282	19	independent	independent	ADJ
easat-10526	282	20	variables	variable	NOUN
easat-10526	282	21	.	.	PUNCT
easat-10526	283	1	vif	vif	NOUN
easat-10526	283	2	conclusion	conclusion	NOUN
easat-10526	283	3	re	re	ADP
easat-10526	283	4	→	→	SYM
easat-10526	283	5	ime	ime	PROPN
easat-10526	283	6	1.012	1.012	NUM
easat-10526	283	7	accepted	accept	VERB
easat-10526	283	8	ie	ie	ADJ
easat-10526	283	9	→	→	SYM
easat-10526	283	10	ime	ime	ADJ
easat-10526	283	11	1.008	1.008	NUM
easat-10526	283	12	accepted	accept	VERB
easat-10526	283	13	ee	ee	PROPN
easat-10526	283	14	→	→	SYM
easat-10526	283	15	ime	ime	PROPN
easat-10526	283	16	1.006	1.006	NUM
easat-10526	283	17	accepted	accept	VERB
easat-10526	283	18	ime	ime	NOUN
easat-10526	283	19	→	→	SYM
easat-10526	283	20	epi	epi	X
easat-10526	283	21	1.004	1.004	NUM
easat-10526	283	22	accepted	accept	VERB
easat-10526	283	23	pc	pc	NOUN
easat-10526	283	24	x	x	NOUN
easat-10526	283	25	ime	ime	NOUN
easat-10526	283	26	→	→	SYM
easat-10526	283	27	epi	epi	X
easat-10526	283	28	1.010	1.010	NUM
easat-10526	283	29	accepted	accept	VERB
easat-10526	283	30	iq	iq	NOUN
easat-10526	283	31	x	x	NOUN
easat-10526	283	32	ime	ime	INTJ
easat-10526	283	33	→	→	SYM
easat-10526	283	34	epi	epi	X
easat-10526	283	35	1.008	1.008	NUM
easat-10526	283	36	accepted	accept	VERB
easat-10526	283	37	5.2.2	5.2.2	NUM
easat-10526	283	38	.	.	PUNCT
easat-10526	284	1	coefficient	coefficient	NOUN
easat-10526	284	2	of	of	ADP
easat-10526	284	3	determination	determination	NOUN
easat-10526	284	4	and	and	CCONJ
easat-10526	284	5	predictive	predictive	ADJ
easat-10526	284	6	relevance	relevance	NOUN
easat-10526	284	7	testing	test	VERB
easat-10526	284	8	the	the	DET
easat-10526	284	9	model	model	NOUN
easat-10526	284	10	's	's	PART
easat-10526	284	11	explanatory	explanatory	ADJ
easat-10526	284	12	and	and	CCONJ
easat-10526	284	13	predictive	predictive	ADJ
easat-10526	284	14	abilities	ability	NOUN
easat-10526	284	15	are	be	AUX
easat-10526	284	16	evaluated	evaluate	VERB
easat-10526	284	17	using	use	VERB
easat-10526	284	18	two	two	NUM
easat-10526	284	19	indices	index	NOUN
easat-10526	284	20	:	:	PUNCT
easat-10526	284	21	r²	r²	NOUN
easat-10526	284	22	(	(	PUNCT
easat-10526	284	23	coefficient	coefficient	NOUN
easat-10526	284	24	of	of	ADP
easat-10526	284	25	determination	determination	NOUN
easat-10526	284	26	)	)	PUNCT
easat-10526	284	27	and	and	CCONJ
easat-10526	284	28	q²	q²	PROPN
easat-10526	284	29	(	(	PUNCT
easat-10526	284	30	predictive	predictive	ADJ
easat-10526	284	31	ability	ability	NOUN
easat-10526	284	32	)	)	PUNCT
easat-10526	284	33	.	.	PUNCT
easat-10526	285	1	an	an	DET
easat-10526	285	2	r²	r²	NOUN
easat-10526	285	3	value	value	NOUN
easat-10526	285	4	of	of	ADP
easat-10526	285	5	0.50	0.50	NUM
easat-10526	285	6	or	or	CCONJ
easat-10526	285	7	higher	high	ADJ
easat-10526	285	8	is	be	AUX
easat-10526	285	9	considered	consider	VERB
easat-10526	285	10	average	average	ADJ
easat-10526	285	11	,	,	PUNCT
easat-10526	285	12	while	while	SCONJ
easat-10526	285	13	q²	q²	VERB
easat-10526	285	14	>	>	X
easat-10526	285	15	0	0	PUNCT
easat-10526	285	16	indicates	indicate	VERB
easat-10526	285	17	that	that	SCONJ
easat-10526	285	18	the	the	DET
easat-10526	285	19	model	model	NOUN
easat-10526	285	20	has	have	VERB
easat-10526	285	21	predictive	predictive	ADJ
easat-10526	285	22	value	value	NOUN
easat-10526	285	23	[	[	X
easat-10526	285	24	121	121	NUM
easat-10526	285	25	]	]	PUNCT
easat-10526	285	26	.	.	PUNCT
easat-10526	286	1	table	table	NOUN
easat-10526	286	2	6	6	NUM
easat-10526	286	3	shows	show	VERB
easat-10526	286	4	that	that	SCONJ
easat-10526	286	5	the	the	DET
easat-10526	286	6	r²	r²	NOUN
easat-10526	286	7	of	of	ADP
easat-10526	286	8	ime	ime	NOUN
easat-10526	286	9	and	and	CCONJ
easat-10526	286	10	epi	epi	NOUN
easat-10526	286	11	are	be	AUX
easat-10526	286	12	0.618	0.618	NUM
easat-10526	286	13	and	and	CCONJ
easat-10526	286	14	0.545	0.545	NUM
easat-10526	286	15	,	,	PUNCT
easat-10526	286	16	respectively	respectively	ADV
easat-10526	286	17	,	,	PUNCT
easat-10526	286	18	indicating	indicate	VERB
easat-10526	286	19	good	good	ADJ
easat-10526	286	20	explanatory	explanatory	ADJ
easat-10526	286	21	ability	ability	NOUN
easat-10526	286	22	.	.	PUNCT
easat-10526	287	1	at	at	ADP
easat-10526	287	2	the	the	DET
easat-10526	287	3	same	same	ADJ
easat-10526	287	4	time	time	NOUN
easat-10526	287	5	,	,	PUNCT
easat-10526	287	6	q²	q²	NOUN
easat-10526	287	7	reaches	reach	VERB
easat-10526	287	8	0.534	0.534	NUM
easat-10526	287	9	and	and	CCONJ
easat-10526	287	10	0.786	0.786	NUM
easat-10526	287	11	,	,	PUNCT
easat-10526	287	12	indicating	indicate	VERB
easat-10526	287	13	that	that	SCONJ
easat-10526	287	14	the	the	DET
easat-10526	287	15	model	model	NOUN
easat-10526	287	16	has	have	VERB
easat-10526	287	17	strong	strong	ADJ
easat-10526	287	18	predictive	predictive	ADJ
easat-10526	287	19	ability	ability	NOUN
easat-10526	287	20	for	for	ADP
easat-10526	287	21	both	both	CCONJ
easat-10526	287	22	dependent	dependent	ADJ
easat-10526	287	23	variables	variable	NOUN
easat-10526	287	24	.	.	PUNCT
easat-10526	288	1	table	table	NOUN
easat-10526	288	2	6	6	NUM
easat-10526	288	3	.	.	PUNCT
easat-10526	289	1	results	result	NOUN
easat-10526	289	2	of	of	ADP
easat-10526	289	3	the	the	DET
easat-10526	289	4	coefficient	coefficient	NOUN
easat-10526	289	5	of	of	ADP
easat-10526	289	6	determination	determination	NOUN
easat-10526	289	7	and	and	CCONJ
easat-10526	289	8	predictive	predictive	ADJ
easat-10526	289	9	relevance	relevance	NOUN
easat-10526	289	10	.	.	PUNCT
easat-10526	290	1	r2	r2	PROPN
easat-10526	290	2	q2	q2	PROPN
easat-10526	290	3	ime	ime	PROPN
easat-10526	290	4	0.618	0.618	NUM
easat-10526	290	5	0.534	0.534	NUM
easat-10526	290	6	epi	epi	NOUN
easat-10526	290	7	0.545	0.545	NUM
easat-10526	290	8	0.786	0.786	NUM
easat-10526	290	9	5.2.3	5.2.3	NUM
easat-10526	290	10	.	.	PUNCT
easat-10526	291	1	effect	effect	NOUN
easat-10526	291	2	size	size	NOUN
easat-10526	291	3	(	(	PUNCT
easat-10526	291	4	f²	f²	NOUN
easat-10526	291	5	)	)	PUNCT
easat-10526	291	6	testing	testing	NOUN
easat-10526	291	7	to	to	PART
easat-10526	291	8	assess	assess	VERB
easat-10526	291	9	the	the	DET
easat-10526	291	10	influence	influence	NOUN
easat-10526	291	11	of	of	ADP
easat-10526	291	12	factors	factor	NOUN
easat-10526	291	13	in	in	ADP
easat-10526	291	14	the	the	DET
easat-10526	291	15	model	model	NOUN
easat-10526	291	16	,	,	PUNCT
easat-10526	291	17	the	the	DET
easat-10526	291	18	study	study	NOUN
easat-10526	291	19	used	use	VERB
easat-10526	291	20	the	the	DET
easat-10526	291	21	f	f	NOUN
easat-10526	291	22	-	-	PUNCT
easat-10526	291	23	squared	square	VERB
easat-10526	291	24	impact	impact	NOUN
easat-10526	291	25	coefficient	coefficient	NOUN
easat-10526	291	26	(	(	PUNCT
easat-10526	291	27	f²	f²	PROPN
easat-10526	291	28	)	)	PUNCT
easat-10526	291	29	to	to	PART
easat-10526	291	30	measure	measure	VERB
easat-10526	291	31	the	the	DET
easat-10526	291	32	importance	importance	NOUN
easat-10526	291	33	of	of	ADP
easat-10526	291	34	each	each	DET
easat-10526	291	35	structural	structural	ADJ
easat-10526	291	36	path	path	NOUN
easat-10526	291	37	.	.	PUNCT
easat-10526	292	1	according	accord	VERB
easat-10526	292	2	to	to	ADP
easat-10526	292	3	joseph	joseph	PROPN
easat-10526	292	4	et	et	PROPN
easat-10526	292	5	al	al	PROPN
easat-10526	292	6	.	.	PUNCT
easat-10526	293	1	[	[	X
easat-10526	293	2	121	121	NUM
easat-10526	293	3	]	]	PUNCT
easat-10526	293	4	,	,	PUNCT
easat-10526	293	5	f²	f²	PROPN
easat-10526	293	6	<	<	X
easat-10526	293	7	0.02	0.02	NUM
easat-10526	293	8	indicates	indicate	VERB
easat-10526	293	9	a	a	DET
easat-10526	293	10	very	very	ADV
easat-10526	293	11	small	small	ADJ
easat-10526	293	12	or	or	CCONJ
easat-10526	293	13	insignificant	insignificant	ADJ
easat-10526	293	14	impact	impact	NOUN
easat-10526	293	15	;	;	PUNCT
easat-10526	293	16	from	from	ADP
easat-10526	293	17	0.02	0.02	NUM
easat-10526	293	18	to	to	ADP
easat-10526	293	19	<	<	X
easat-10526	293	20	0.15	0.15	NUM
easat-10526	293	21	is	be	AUX
easat-10526	293	22	a	a	DET
easat-10526	293	23	small	small	ADJ
easat-10526	293	24	impact	impact	NOUN
easat-10526	293	25	;	;	PUNCT
easat-10526	293	26	from	from	ADP
easat-10526	293	27	0.15	0.15	NUM
easat-10526	293	28	to	to	ADP
easat-10526	293	29	<	<	X
easat-10526	293	30	0.35	0.35	NUM
easat-10526	293	31	is	be	AUX
easat-10526	293	32	a	a	DET
easat-10526	293	33	medium	medium	ADJ
easat-10526	293	34	impact	impact	NOUN
easat-10526	293	35	;	;	PUNCT
easat-10526	293	36	and	and	CCONJ
easat-10526	293	37	f²	f²	NOUN
easat-10526	293	38	≥	≥	NUM
easat-10526	293	39	0.35	0.35	NUM
easat-10526	293	40	is	be	AUX
easat-10526	293	41	a	a	DET
easat-10526	293	42	significant	significant	ADJ
easat-10526	293	43	impact	impact	NOUN
easat-10526	293	44	.	.	PUNCT
easat-10526	294	1	table	table	NOUN
easat-10526	294	2	7	7	NUM
easat-10526	294	3	.	.	PUNCT
easat-10526	295	1	results	result	NOUN
easat-10526	295	2	of	of	ADP
easat-10526	295	3	effect	effect	NOUN
easat-10526	295	4	size	size	NOUN
easat-10526	295	5	(	(	PUNCT
easat-10526	295	6	f²	f²	PROPN
easat-10526	295	7	)	)	PUNCT
easat-10526	295	8	.	.	PUNCT
easat-10526	296	1	f2	f2	PROPN
easat-10526	296	2	re	re	ADP
easat-10526	296	3	→	→	SYM
easat-10526	296	4	ime	ime	NOUN
easat-10526	296	5	0.488	0.488	NUM
easat-10526	296	6	ie	ie	ADV
easat-10526	296	7	→	→	PUNCT
easat-10526	296	8	ime	ime	NOUN
easat-10526	296	9	0.352	0.352	PROPN
easat-10526	296	10	ee	ee	PROPN
easat-10526	296	11	→	→	SYM
easat-10526	296	12	ime	ime	NOUN
easat-10526	296	13	0.502	0.502	NUM
easat-10526	296	14	ime	ime	NOUN
easat-10526	296	15	→	→	SYM
easat-10526	296	16	epi	epi	X
easat-10526	296	17	0.917	0.917	NUM
easat-10526	296	18	pc	pc	NOUN
easat-10526	296	19	x	x	NOUN
easat-10526	296	20	ime	ime	NOUN
easat-10526	296	21	→	→	SYM
easat-10526	296	22	epi	epi	NOUN
easat-10526	296	23	0.038	0.038	NUM
easat-10526	296	24	iq	iq	NOUN
easat-10526	296	25	x	x	PROPN
easat-10526	296	26	ime	ime	INTJ
easat-10526	296	27	→	→	X
easat-10526	296	28	epi	epi	X
easat-10526	296	29	0.046	0.046	NUM
easat-10526	296	30	the	the	DET
easat-10526	296	31	results	result	NOUN
easat-10526	296	32	in	in	ADP
easat-10526	296	33	table	table	NOUN
easat-10526	296	34	7	7	NUM
easat-10526	296	35	indicate	indicate	VERB
easat-10526	296	36	that	that	SCONJ
easat-10526	296	37	emotional	emotional	ADJ
easat-10526	296	38	factors	factor	NOUN
easat-10526	296	39	and	and	CCONJ
easat-10526	296	40	independent	independent	ADJ
easat-10526	296	41	variables	variable	NOUN
easat-10526	296	42	such	such	ADJ
easat-10526	296	43	as	as	ADP
easat-10526	296	44	ee	ee	PROPN
easat-10526	296	45	,	,	PUNCT
easat-10526	296	46	ie	ie	X
easat-10526	296	47	,	,	PUNCT
easat-10526	296	48	and	and	CCONJ
easat-10526	296	49	re	re	VERB
easat-10526	296	50	all	all	PRON
easat-10526	296	51	significantly	significantly	ADV
easat-10526	296	52	influence	influence	VERB
easat-10526	296	53	ime	ime	ADV
easat-10526	296	54	,	,	PUNCT
easat-10526	296	55	with	with	ADP
easat-10526	296	56	f²	f²	ADJ
easat-10526	296	57	values	value	NOUN
easat-10526	296	58	ranging	range	VERB
easat-10526	296	59	from	from	ADP
easat-10526	296	60	0.352	0.352	NUM
easat-10526	296	61	to	to	ADP
easat-10526	296	62	0.502	0.502	NUM
easat-10526	296	63	.	.	PUNCT
easat-10526	297	1	additionally	additionally	ADV
easat-10526	297	2	,	,	PUNCT
easat-10526	297	3	the	the	DET
easat-10526	297	4	path	path	NOUN
easat-10526	297	5	from	from	ADP
easat-10526	297	6	ime	ime	PROPN
easat-10526	297	7	to	to	ADP
easat-10526	297	8	epi	epi	NOUN
easat-10526	297	9	demonstrates	demonstrate	VERB
easat-10526	297	10	a	a	DET
easat-10526	297	11	strong	strong	ADJ
easat-10526	297	12	influence	influence	NOUN
easat-10526	297	13	(	(	PUNCT
easat-10526	297	14	f²	f²	NOUN
easat-10526	297	15	=	=	SYM
easat-10526	297	16	0.917	0.917	NUM
easat-10526	297	17	)	)	PUNCT
easat-10526	297	18	,	,	PUNCT
easat-10526	297	19	confirming	confirm	VERB
easat-10526	297	20	the	the	DET
easat-10526	297	21	central	central	ADJ
easat-10526	297	22	role	role	NOUN
easat-10526	297	23	of	of	ADP
easat-10526	297	24	immersive	immersive	ADJ
easat-10526	297	25	experience	experience	NOUN
easat-10526	297	26	in	in	ADP
easat-10526	297	27	enhancing	enhance	VERB
easat-10526	297	28	purchase	purchase	NOUN
easat-10526	297	29	intention	intention	NOUN
easat-10526	297	30	.	.	PUNCT
easat-10526	298	1	conversely	conversely	ADV
easat-10526	298	2	,	,	PUNCT
easat-10526	298	3	the	the	DET
easat-10526	298	4	moderating	moderate	VERB
easat-10526	298	5	effects	effect	NOUN
easat-10526	298	6	of	of	ADP
easat-10526	298	7	pc	pc	NOUN
easat-10526	298	8	×	×	NOUN
easat-10526	298	9	ime	ime	NOUN
easat-10526	298	10	and	and	CCONJ
easat-10526	298	11	qi	qi	PROPN
easat-10526	298	12	×	×	PROPN
easat-10526	298	13	ime	ime	ADV
easat-10526	298	14	on	on	ADP
easat-10526	298	15	epi	epi	NOUN
easat-10526	298	16	are	be	AUX
easat-10526	298	17	limited	limit	VERB
easat-10526	298	18	,	,	PUNCT
easat-10526	298	19	with	with	ADP
easat-10526	298	20	f²	f²	ADJ
easat-10526	298	21	values	value	NOUN
easat-10526	298	22	of	of	ADP
easat-10526	298	23	0.038	0.038	NUM
easat-10526	298	24	and	and	CCONJ
easat-10526	298	25	0.046	0.046	NUM
easat-10526	298	26	,	,	PUNCT
easat-10526	298	27	respectively	respectively	ADV
easat-10526	298	28	,	,	PUNCT
easat-10526	298	29	corresponding	correspond	VERB
easat-10526	298	30	to	to	ADP
easat-10526	298	31	a	a	DET
easat-10526	298	32	small	small	ADJ
easat-10526	298	33	impact	impact	NOUN
easat-10526	298	34	level	level	NOUN
easat-10526	298	35	,	,	PUNCT
easat-10526	298	36	which	which	PRON
easat-10526	298	37	suggests	suggest	VERB
easat-10526	298	38	that	that	SCONJ
easat-10526	298	39	their	their	PRON
easat-10526	298	40	moderating	moderate	VERB
easat-10526	298	41	role	role	NOUN
easat-10526	298	42	is	be	AUX
easat-10526	298	43	minimal	minimal	ADJ
easat-10526	298	44	.	.	PUNCT
easat-10526	299	1	5.2.4	5.2.4	NUM
easat-10526	299	2	.	.	PUNCT
easat-10526	299	3	structural	structural	ADJ
easat-10526	299	4	equation	equation	NOUN
easat-10526	299	5	modeling	model	VERB
easat-10526	299	6	hypothesis	hypothesis	NOUN
easat-10526	299	7	testing	test	VERB
easat-10526	299	8	the	the	DET
easat-10526	299	9	results	result	NOUN
easat-10526	299	10	of	of	ADP
easat-10526	299	11	the	the	DET
easat-10526	299	12	structural	structural	ADJ
easat-10526	299	13	model	model	NOUN
easat-10526	299	14	testing	testing	NOUN
easat-10526	299	15	presented	present	VERB
easat-10526	299	16	in	in	ADP
easat-10526	299	17	table	table	NOUN
easat-10526	299	18	8	8	NUM
easat-10526	299	19	show	show	VERB
easat-10526	299	20	that	that	SCONJ
easat-10526	299	21	all	all	DET
easat-10526	299	22	relationships	relationship	NOUN
easat-10526	299	23	are	be	AUX
easat-10526	299	24	statistically	statistically	ADV
easat-10526	299	25	significant	significant	ADJ
easat-10526	299	26	at	at	ADP
easat-10526	299	27	p	p	X
easat-10526	299	28	<	<	X
easat-10526	299	29	0.05	0.05	NUM
easat-10526	299	30	.	.	PUNCT
easat-10526	300	1	specifically	specifically	ADV
easat-10526	300	2	,	,	PUNCT
easat-10526	300	3	the	the	DET
easat-10526	300	4	paths	path	NOUN
easat-10526	300	5	from	from	ADP
easat-10526	300	6	re	re	NOUN
easat-10526	300	7	,	,	PUNCT
easat-10526	300	8	ie	ie	X
easat-10526	300	9	,	,	PUNCT
easat-10526	300	10	and	and	CCONJ
easat-10526	300	11	ee	ee	AUX
easat-10526	300	12	to	to	ADP
easat-10526	300	13	ime	ime	PROPN
easat-10526	300	14	all	all	PRON
easat-10526	300	15	have	have	VERB
easat-10526	300	16	positive	positive	ADJ
easat-10526	300	17	impact	impact	NOUN
easat-10526	300	18	coefficients	coefficient	NOUN
easat-10526	300	19	(	(	PUNCT
easat-10526	300	20	β	β	X
easat-10526	300	21	=	=	SYM
easat-10526	300	22	0.474	0.474	NUM
easat-10526	300	23	;	;	PUNCT
easat-10526	300	24	0.402	0.402	NUM
easat-10526	300	25	;	;	PUNCT
easat-10526	300	26	0.480	0.480	NUM
easat-10526	300	27	)	)	PUNCT
easat-10526	300	28	and	and	CCONJ
easat-10526	300	29	p	p	NOUN
easat-10526	300	30	-	-	PUNCT
easat-10526	300	31	values	value	NOUN
easat-10526	300	32	=	=	NOUN
easat-10526	300	33	0.000	0.000	NUM
easat-10526	300	34	,	,	PUNCT
easat-10526	300	35	confirming	confirm	VERB
easat-10526	300	36	the	the	DET
easat-10526	300	37	positive	positive	ADJ
easat-10526	300	38	role	role	NOUN
easat-10526	300	39	of	of	ADP
easat-10526	300	40	these	these	DET
easat-10526	300	41	three	three	NUM
easat-10526	300	42	factors	factor	NOUN
easat-10526	300	43	in	in	ADP
easat-10526	300	44	shaping	shape	VERB
easat-10526	300	45	immersive	immersive	NOUN
easat-10526	300	46	experience	experience	NOUN
easat-10526	300	47	.	.	PUNCT
easat-10526	301	1	similarly	similarly	ADV
easat-10526	301	2	,	,	PUNCT
easat-10526	301	3	the	the	DET
easat-10526	301	4	path	path	NOUN
easat-10526	301	5	from	from	ADP
easat-10526	301	6	ime	ime	PROPN
easat-10526	301	7	to	to	ADP
easat-10526	301	8	epi	epi	PROPN
easat-10526	301	9	also	also	ADV
easat-10526	301	10	has	have	VERB
easat-10526	301	11	a	a	DET
easat-10526	301	12	strong	strong	ADJ
easat-10526	301	13	positive	positive	ADJ
easat-10526	301	14	coefficient	coefficient	NOUN
easat-10526	301	15	(	(	PUNCT
easat-10526	301	16	β	β	X
easat-10526	301	17	=	=	SYM
easat-10526	301	18	0.593	0.593	NUM
easat-10526	301	19	;	;	PUNCT
easat-10526	301	20	p	p	X
easat-10526	301	21	=	=	NOUN
easat-10526	301	22	0.000	0.000	NUM
easat-10526	301	23	)	)	PUNCT
easat-10526	301	24	,	,	PUNCT
easat-10526	301	25	indicating	indicate	VERB
easat-10526	301	26	that	that	SCONJ
easat-10526	301	27	immersive	immersive	ADJ
easat-10526	301	28	experience	experience	NOUN
easat-10526	301	29	is	be	AUX
easat-10526	301	30	an	an	DET
easat-10526	301	31	important	important	ADJ
easat-10526	301	32	mediator	mediator	NOUN
easat-10526	301	33	that	that	PRON
easat-10526	301	34	promotes	promote	VERB
easat-10526	301	35	purchase	purchase	NOUN
easat-10526	301	36	intention	intention	NOUN
easat-10526	301	37	.	.	PUNCT
easat-10526	302	1	736	736	NUM
easat-10526	302	2	edelweiss	edelweiss	PROPN
easat-10526	302	3	applied	apply	VERB
easat-10526	302	4	science	science	NOUN
easat-10526	302	5	and	and	CCONJ
easat-10526	302	6	technology	technology	NOUN
easat-10526	302	7	issn	issn	PROPN
easat-10526	302	8	:	:	PUNCT
easat-10526	302	9	2576	2576	NUM
easat-10526	302	10	-	-	SYM
easat-10526	302	11	8484	8484	NUM
easat-10526	302	12	vol	vol	NOUN
easat-10526	302	13	.	.	PROPN
easat-10526	303	1	9	9	NUM
easat-10526	303	2	,	,	PUNCT
easat-10526	303	3	no	no	INTJ
easat-10526	303	4	.	.	NOUN
easat-10526	303	5	10	10	NUM
easat-10526	303	6	:	:	PUNCT
easat-10526	303	7	721	721	NUM
easat-10526	303	8	-	-	NUM
easat-10526	303	9	745	745	NUM
easat-10526	303	10	,	,	PUNCT
easat-10526	303	11	2025	2025	NUM
easat-10526	303	12	doi	doi	NOUN
easat-10526	303	13	:	:	PUNCT
easat-10526	303	14	10.55214/2576	10.55214/2576	NUM
easat-10526	303	15	-	-	SYM
easat-10526	303	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	304	1	©	©	ADP
easat-10526	304	2	2025	2025	NUM
easat-10526	304	3	by	by	ADP
easat-10526	304	4	the	the	DET
easat-10526	304	5	authors	author	NOUN
easat-10526	304	6	;	;	PUNCT
easat-10526	304	7	licensee	licensee	PROPN
easat-10526	304	8	learning	learn	VERB
easat-10526	304	9	gate	gate	NOUN
easat-10526	304	10	table	table	NOUN
easat-10526	304	11	8	8	NUM
easat-10526	304	12	.	.	PUNCT
easat-10526	305	1	sem	sem	ADJ
easat-10526	305	2	hypothesis	hypothesis	NOUN
easat-10526	305	3	testing	testing	NOUN
easat-10526	305	4	.	.	PUNCT
easat-10526	306	1	original	original	ADJ
easat-10526	306	2	sample	sample	NOUN
easat-10526	306	3	(	(	PUNCT
easat-10526	306	4	o	o	NOUN
easat-10526	306	5	)	)	PUNCT
easat-10526	306	6	sample	sample	NOUN
easat-10526	306	7	mean	mean	NOUN
easat-10526	306	8	(	(	PUNCT
easat-10526	306	9	m	m	NOUN
easat-10526	306	10	)	)	PUNCT
easat-10526	306	11	standard	standard	ADJ
easat-10526	306	12	deviation	deviation	NOUN
easat-10526	306	13	(	(	PUNCT
easat-10526	306	14	stdev	stdev	NOUN
easat-10526	306	15	)	)	PUNCT
easat-10526	306	16	t	t	PROPN
easat-10526	306	17	statistics	statistic	NOUN
easat-10526	306	18	(	(	PUNCT
easat-10526	306	19	|o	|o	NOUN
easat-10526	306	20	/	/	SYM
easat-10526	306	21	stdev|	stdev|	NOUN
easat-10526	306	22	)	)	PUNCT
easat-10526	306	23	p	p	NOUN
easat-10526	306	24	values	value	NOUN
easat-10526	306	25	re	re	VERB
easat-10526	306	26	→	→	SYM
easat-10526	306	27	ime	ime	NOUN
easat-10526	306	28	0.474	0.474	NUM
easat-10526	306	29	0.475	0.475	NUM
easat-10526	306	30	0.038	0.038	NUM
easat-10526	306	31	12.591	12.591	NUM
easat-10526	306	32	0.000	0.000	NUM
easat-10526	306	33	ie	ie	ADJ
easat-10526	306	34	→	→	SYM
easat-10526	306	35	ime	ime	NOUN
easat-10526	306	36	0.402	0.402	NUM
easat-10526	306	37	0.402	0.402	NUM
easat-10526	306	38	0.038	0.038	NUM
easat-10526	306	39	10.520	10.520	NUM
easat-10526	306	40	0.000	0.000	NUM
easat-10526	306	41	ee	ee	PROPN
easat-10526	306	42	→	→	SYM
easat-10526	306	43	ime	ime	NOUN
easat-10526	306	44	0.480	0.480	NUM
easat-10526	306	45	0.481	0.481	NUM
easat-10526	306	46	0.037	0.037	NUM
easat-10526	306	47	13.114	13.114	NUM
easat-10526	306	48	0.000	0.000	NUM
easat-10526	306	49	ime	ime	NOUN
easat-10526	306	50	→	→	SYM
easat-10526	306	51	epi	epi	NOUN
easat-10526	306	52	0.593	0.593	NUM
easat-10526	306	53	0.594	0.594	NUM
easat-10526	306	54	0.030	0.030	NUM
easat-10526	306	55	19.572	19.572	NUM
easat-10526	306	56	0.000	0.000	NUM
easat-10526	306	57	pc	pc	NOUN
easat-10526	306	58	x	x	NOUN
easat-10526	306	59	ime	ime	NOUN
easat-10526	306	60	→	→	SYM
easat-10526	306	61	epi	epi	X
easat-10526	306	62	-0.120	-0.120	X
easat-10526	306	63	-0.118	-0.118	PUNCT
easat-10526	306	64	0.037	0.037	NUM
easat-10526	306	65	3.269	3.269	NUM
easat-10526	306	66	0.001	0.001	NUM
easat-10526	306	67	iq	iq	NOUN
easat-10526	306	68	x	x	PROPN
easat-10526	306	69	ime	ime	INTJ
easat-10526	306	70	→	→	X
easat-10526	306	71	epi	epi	NOUN
easat-10526	306	72	0.137	0.137	NUM
easat-10526	306	73	0.136	0.136	NUM
easat-10526	306	74	0.036	0.036	NUM
easat-10526	306	75	3.821	3.821	NUM
easat-10526	306	76	0.000	0.000	NUM
easat-10526	306	77	notably	notably	ADV
easat-10526	306	78	,	,	PUNCT
easat-10526	306	79	the	the	PRON
easat-10526	306	80	pc	pc	NOUN
easat-10526	306	81	×	×	NOUN
easat-10526	306	82	ime	ime	NOUN
easat-10526	306	83	→	→	PUNCT
easat-10526	306	84	epi	epi	NOUN
easat-10526	306	85	path	path	NOUN
easat-10526	306	86	has	have	VERB
easat-10526	306	87	a	a	DET
easat-10526	306	88	negative	negative	ADJ
easat-10526	306	89	coefficient	coefficient	NOUN
easat-10526	306	90	(	(	PUNCT
easat-10526	306	91	β	β	X
easat-10526	306	92	=	=	PUNCT
easat-10526	306	93	–	–	PUNCT
easat-10526	306	94	0.120	0.120	NUM
easat-10526	306	95	;	;	PUNCT
easat-10526	306	96	p	p	X
easat-10526	306	97	=	=	NOUN
easat-10526	306	98	0.001	0.001	NUM
easat-10526	306	99	)	)	PUNCT
easat-10526	306	100	,	,	PUNCT
easat-10526	306	101	suggesting	suggest	VERB
easat-10526	306	102	that	that	SCONJ
easat-10526	306	103	privacy	privacy	NOUN
easat-10526	306	104	concerns	concern	NOUN
easat-10526	306	105	moderate	moderate	VERB
easat-10526	306	106	the	the	DET
easat-10526	306	107	effect	effect	NOUN
easat-10526	306	108	of	of	ADP
easat-10526	306	109	immersive	immersive	ADJ
easat-10526	306	110	experiences	experience	NOUN
easat-10526	306	111	on	on	ADP
easat-10526	306	112	purchase	purchase	NOUN
easat-10526	306	113	intentions	intention	NOUN
easat-10526	306	114	.	.	PUNCT
easat-10526	307	1	in	in	ADP
easat-10526	307	2	contrast	contrast	NOUN
easat-10526	307	3	,	,	PUNCT
easat-10526	307	4	the	the	PRON
easat-10526	307	5	qi	qi	PROPN
easat-10526	307	6	×	×	PROPN
easat-10526	307	7	ime	ime	NOUN
easat-10526	307	8	→	→	PUNCT
easat-10526	307	9	epi	epi	NOUN
easat-10526	307	10	path	path	NOUN
easat-10526	307	11	has	have	VERB
easat-10526	307	12	a	a	DET
easat-10526	307	13	positive	positive	ADJ
easat-10526	307	14	coefficient	coefficient	NOUN
easat-10526	307	15	(	(	PUNCT
easat-10526	307	16	β	β	X
easat-10526	307	17	=	=	PUNCT
easat-10526	307	18	0.137	0.137	NUM
easat-10526	307	19	;	;	PUNCT
easat-10526	307	20	p	p	X
easat-10526	307	21	=	=	NOUN
easat-10526	307	22	0.000	0.000	NUM
easat-10526	307	23	)	)	PUNCT
easat-10526	307	24	,	,	PUNCT
easat-10526	307	25	indicating	indicate	VERB
easat-10526	307	26	that	that	SCONJ
easat-10526	307	27	information	information	NOUN
easat-10526	307	28	quality	quality	NOUN
easat-10526	307	29	strengthens	strengthen	VERB
easat-10526	307	30	this	this	DET
easat-10526	307	31	relationship	relationship	NOUN
easat-10526	307	32	.	.	PUNCT
easat-10526	308	1	both	both	DET
easat-10526	308	2	moderating	moderate	VERB
easat-10526	308	3	effects	effect	NOUN
easat-10526	308	4	are	be	AUX
easat-10526	308	5	minor	minor	ADJ
easat-10526	308	6	in	in	ADP
easat-10526	308	7	magnitude	magnitude	NOUN
easat-10526	308	8	but	but	CCONJ
easat-10526	308	9	statistically	statistically	ADV
easat-10526	308	10	significant	significant	ADJ
easat-10526	308	11	,	,	PUNCT
easat-10526	308	12	implying	imply	VERB
easat-10526	308	13	that	that	SCONJ
easat-10526	308	14	information	information	NOUN
easat-10526	308	15	security	security	NOUN
easat-10526	308	16	and	and	CCONJ
easat-10526	308	17	information	information	NOUN
easat-10526	308	18	quality	quality	NOUN
easat-10526	308	19	continue	continue	VERB
easat-10526	308	20	to	to	PART
easat-10526	308	21	influence	influence	VERB
easat-10526	308	22	consumer	consumer	NOUN
easat-10526	308	23	behavior	behavior	NOUN
easat-10526	308	24	,	,	PUNCT
easat-10526	308	25	especially	especially	ADV
easat-10526	308	26	in	in	ADP
easat-10526	308	27	the	the	DET
easat-10526	308	28	digital	digital	ADJ
easat-10526	308	29	environment	environment	NOUN
easat-10526	308	30	.	.	PUNCT
easat-10526	309	1	6	6	X
easat-10526	309	2	.	.	X
easat-10526	309	3	conclusion	conclusion	NOUN
easat-10526	309	4	short	short	ADJ
easat-10526	309	5	videos	video	NOUN
easat-10526	309	6	have	have	AUX
easat-10526	309	7	become	become	VERB
easat-10526	309	8	an	an	DET
easat-10526	309	9	essential	essential	ADJ
easat-10526	309	10	tool	tool	NOUN
easat-10526	309	11	in	in	ADP
easat-10526	309	12	today	today	NOUN
easat-10526	309	13	's	's	PART
easat-10526	309	14	e	e	PROPN
easat-10526	309	15	-	-	PROPN
easat-10526	309	16	commerce	commerce	NOUN
easat-10526	309	17	environment	environment	NOUN
easat-10526	309	18	,	,	PUNCT
easat-10526	309	19	where	where	SCONJ
easat-10526	309	20	ai	ai	VERB
easat-10526	309	21	-	-	PUNCT
easat-10526	309	22	powered	power	VERB
easat-10526	309	23	personalization	personalization	NOUN
easat-10526	309	24	is	be	AUX
easat-10526	309	25	increasingly	increasingly	ADV
easat-10526	309	26	used	use	VERB
easat-10526	309	27	for	for	ADP
easat-10526	309	28	entertainment	entertainment	NOUN
easat-10526	309	29	and	and	CCONJ
easat-10526	309	30	influencing	influence	VERB
easat-10526	309	31	consumer	consumer	NOUN
easat-10526	309	32	behavior	behavior	NOUN
easat-10526	309	33	.	.	PUNCT
easat-10526	310	1	customers	customer	NOUN
easat-10526	310	2	now	now	ADV
easat-10526	310	3	demand	demand	VERB
easat-10526	310	4	captivating	captivating	ADJ
easat-10526	310	5	and	and	CCONJ
easat-10526	310	6	highly	highly	ADV
easat-10526	310	7	customized	customize	VERB
easat-10526	310	8	content	content	NOUN
easat-10526	310	9	that	that	PRON
easat-10526	310	10	aligns	align	VERB
easat-10526	310	11	with	with	ADP
easat-10526	310	12	their	their	PRON
easat-10526	310	13	tastes	taste	NOUN
easat-10526	310	14	,	,	PUNCT
easat-10526	310	15	and	and	CCONJ
easat-10526	310	16	the	the	DET
easat-10526	310	17	intense	intense	ADJ
easat-10526	310	18	emotional	emotional	ADJ
easat-10526	310	19	connection	connection	NOUN
easat-10526	310	20	generated	generate	VERB
easat-10526	310	21	by	by	ADP
easat-10526	310	22	personalized	personalized	ADJ
easat-10526	310	23	videos	video	NOUN
easat-10526	310	24	can	can	AUX
easat-10526	310	25	significantly	significantly	ADV
easat-10526	310	26	influence	influence	VERB
easat-10526	310	27	purchasing	purchasing	NOUN
easat-10526	310	28	decisions	decision	NOUN
easat-10526	310	29	.	.	PUNCT
easat-10526	311	1	however	however	ADV
easat-10526	311	2	,	,	PUNCT
easat-10526	311	3	cognitive	cognitive	ADJ
easat-10526	311	4	aspects	aspect	NOUN
easat-10526	311	5	such	such	ADJ
easat-10526	311	6	as	as	ADP
easat-10526	311	7	information	information	NOUN
easat-10526	311	8	quality	quality	NOUN
easat-10526	311	9	,	,	PUNCT
easat-10526	311	10	privacy	privacy	NOUN
easat-10526	311	11	concerns	concern	NOUN
easat-10526	311	12	,	,	PUNCT
easat-10526	311	13	and	and	CCONJ
easat-10526	311	14	emotional	emotional	ADJ
easat-10526	311	15	appeal	appeal	NOUN
easat-10526	311	16	determine	determine	VERB
easat-10526	311	17	the	the	DET
easat-10526	311	18	effectiveness	effectiveness	NOUN
easat-10526	311	19	of	of	ADP
easat-10526	311	20	ai	ai	PROPN
easat-10526	311	21	personalization	personalization	NOUN
easat-10526	311	22	.	.	PUNCT
easat-10526	312	1	in	in	ADP
easat-10526	312	2	light	light	NOUN
easat-10526	312	3	of	of	ADP
easat-10526	312	4	this	this	PRON
easat-10526	312	5	,	,	PUNCT
easat-10526	312	6	the	the	DET
easat-10526	312	7	study	study	NOUN
easat-10526	312	8	's	's	PART
easat-10526	312	9	main	main	ADJ
easat-10526	312	10	conclusions	conclusion	NOUN
easat-10526	312	11	are	be	AUX
easat-10526	312	12	:	:	PUNCT
easat-10526	312	13	first	first	ADV
easat-10526	312	14	,	,	PUNCT
easat-10526	312	15	the	the	DET
easat-10526	312	16	findings	finding	NOUN
easat-10526	312	17	indicate	indicate	VERB
easat-10526	312	18	that	that	DET
easat-10526	312	19	immersion	immersion	NOUN
easat-10526	312	20	is	be	AUX
easat-10526	312	21	positively	positively	ADV
easat-10526	312	22	(	(	PUNCT
easat-10526	312	23	+	+	ADJ
easat-10526	312	24	)	)	PUNCT
easat-10526	312	25	impacted	impact	VERB
easat-10526	312	26	by	by	ADP
easat-10526	312	27	relevant	relevant	ADJ
easat-10526	312	28	experience	experience	NOUN
easat-10526	312	29	.	.	PUNCT
easat-10526	313	1	users	user	NOUN
easat-10526	313	2	are	be	AUX
easat-10526	313	3	more	more	ADV
easat-10526	313	4	likely	likely	ADJ
easat-10526	313	5	to	to	PART
easat-10526	313	6	view	view	VERB
easat-10526	313	7	video	video	NOUN
easat-10526	313	8	content	content	NOUN
easat-10526	313	9	as	as	ADP
easat-10526	313	10	"	"	PUNCT
easat-10526	313	11	tailored	tailor	VERB
easat-10526	313	12	for	for	ADP
easat-10526	313	13	them	they	PRON
easat-10526	313	14	"	"	PUNCT
easat-10526	313	15	and	and	CCONJ
easat-10526	313	16	pay	pay	VERB
easat-10526	313	17	closer	close	ADJ
easat-10526	313	18	attention	attention	NOUN
easat-10526	313	19	when	when	SCONJ
easat-10526	313	20	tailored	tailor	VERB
easat-10526	313	21	to	to	ADP
easat-10526	313	22	their	their	PRON
easat-10526	313	23	past	past	ADJ
easat-10526	313	24	interests	interest	NOUN
easat-10526	313	25	and	and	CCONJ
easat-10526	313	26	behaviors	behavior	NOUN
easat-10526	313	27	.	.	PUNCT
easat-10526	314	1	rather	rather	ADV
easat-10526	314	2	than	than	ADP
easat-10526	314	3	depending	depend	VERB
easat-10526	314	4	exclusively	exclusively	ADV
easat-10526	314	5	on	on	ADP
easat-10526	314	6	popular	popular	ADJ
easat-10526	314	7	engagement	engagement	NOUN
easat-10526	314	8	metrics	metric	NOUN
easat-10526	314	9	,	,	PUNCT
easat-10526	314	10	recommendation	recommendation	NOUN
easat-10526	314	11	algorithms	algorithm	NOUN
easat-10526	314	12	should	should	AUX
easat-10526	314	13	prioritize	prioritize	VERB
easat-10526	314	14	content	content	NOUN
easat-10526	314	15	relevance	relevance	NOUN
easat-10526	314	16	,	,	PUNCT
easat-10526	314	17	as	as	SCONJ
easat-10526	314	18	this	this	DET
easat-10526	314	19	finding	finding	NOUN
easat-10526	314	20	suggests	suggest	VERB
easat-10526	314	21	that	that	SCONJ
easat-10526	314	22	relevance	relevance	NOUN
easat-10526	314	23	is	be	AUX
easat-10526	314	24	a	a	DET
easat-10526	314	25	key	key	ADJ
easat-10526	314	26	driver	driver	NOUN
easat-10526	314	27	of	of	ADP
easat-10526	314	28	interaction	interaction	NOUN
easat-10526	314	29	depth	depth	NOUN
easat-10526	314	30	.	.	PUNCT
easat-10526	315	1	second	second	ADJ
easat-10526	315	2	,	,	PUNCT
easat-10526	315	3	immersion	immersion	NOUN
easat-10526	315	4	is	be	AUX
easat-10526	315	5	positively	positively	ADV
easat-10526	315	6	(	(	PUNCT
easat-10526	315	7	+	+	ADJ
easat-10526	315	8	)	)	PUNCT
easat-10526	315	9	impacted	impact	VERB
easat-10526	315	10	by	by	ADP
easat-10526	315	11	inspirational	inspirational	ADJ
easat-10526	315	12	experiences	experience	NOUN
easat-10526	315	13	as	as	ADV
easat-10526	315	14	well	well	ADV
easat-10526	315	15	.	.	PUNCT
easat-10526	316	1	customers	customer	NOUN
easat-10526	316	2	can	can	AUX
easat-10526	316	3	express	express	VERB
easat-10526	316	4	interest	interest	NOUN
easat-10526	316	5	and	and	CCONJ
easat-10526	316	6	feel	feel	VERB
easat-10526	316	7	a	a	DET
easat-10526	316	8	deep	deep	ADJ
easat-10526	316	9	personal	personal	ADJ
easat-10526	316	10	connection	connection	NOUN
easat-10526	316	11	to	to	PART
easat-10526	316	12	content	content	NOUN
easat-10526	316	13	that	that	PRON
easat-10526	316	14	inspires	inspire	VERB
easat-10526	316	15	,	,	PUNCT
easat-10526	316	16	motivates	motivate	VERB
easat-10526	316	17	,	,	PUNCT
easat-10526	316	18	or	or	CCONJ
easat-10526	316	19	offers	offer	VERB
easat-10526	316	20	fresh	fresh	ADJ
easat-10526	316	21	viewpoints	viewpoint	NOUN
easat-10526	316	22	.	.	PUNCT
easat-10526	317	1	this	this	DET
easat-10526	317	2	element	element	NOUN
easat-10526	317	3	is	be	AUX
easat-10526	317	4	crucial	crucial	ADJ
easat-10526	317	5	for	for	ADP
easat-10526	317	6	creating	create	VERB
easat-10526	317	7	and	and	CCONJ
easat-10526	317	8	maintaining	maintain	VERB
easat-10526	317	9	long	long	ADJ
easat-10526	317	10	-	-	PUNCT
easat-10526	317	11	term	term	NOUN
easat-10526	317	12	client	client	NOUN
easat-10526	317	13	engagement	engagement	NOUN
easat-10526	317	14	,	,	PUNCT
easat-10526	317	15	even	even	ADV
easat-10526	317	16	though	though	SCONJ
easat-10526	317	17	it	it	PRON
easat-10526	317	18	has	have	VERB
easat-10526	317	19	less	less	ADJ
easat-10526	317	20	impact	impact	NOUN
easat-10526	317	21	than	than	ADP
easat-10526	317	22	emotional	emotional	ADJ
easat-10526	317	23	experience	experience	NOUN
easat-10526	317	24	.	.	PUNCT
easat-10526	318	1	third	third	ADJ
easat-10526	318	2	,	,	PUNCT
easat-10526	318	3	immersion	immersion	NOUN
easat-10526	318	4	is	be	AUX
easat-10526	318	5	most	most	ADV
easat-10526	318	6	strongly	strongly	ADV
easat-10526	318	7	influenced	influence	VERB
easat-10526	318	8	by	by	ADP
easat-10526	318	9	emotional	emotional	ADJ
easat-10526	318	10	experience	experience	NOUN
easat-10526	318	11	.	.	PUNCT
easat-10526	319	1	customers	customer	NOUN
easat-10526	319	2	are	be	AUX
easat-10526	319	3	more	more	ADV
easat-10526	319	4	likely	likely	ADJ
easat-10526	319	5	to	to	PART
easat-10526	319	6	enter	enter	VERB
easat-10526	319	7	deep	deep	ADJ
easat-10526	319	8	concentration	concentration	NOUN
easat-10526	319	9	when	when	SCONJ
easat-10526	319	10	they	they	PRON
easat-10526	319	11	experience	experience	VERB
easat-10526	319	12	emotional	emotional	ADJ
easat-10526	319	13	responses	response	NOUN
easat-10526	319	14	such	such	ADJ
easat-10526	319	15	as	as	ADP
easat-10526	319	16	empathy	empathy	NOUN
easat-10526	319	17	,	,	PUNCT
easat-10526	319	18	joy	joy	NOUN
easat-10526	319	19	,	,	PUNCT
easat-10526	319	20	or	or	CCONJ
easat-10526	319	21	surprise	surprise	NOUN
easat-10526	319	22	.	.	PUNCT
easat-10526	320	1	this	this	PRON
easat-10526	320	2	emphasizes	emphasize	VERB
easat-10526	320	3	how	how	SCONJ
easat-10526	320	4	important	important	ADJ
easat-10526	320	5	emotions	emotion	NOUN
easat-10526	320	6	are	be	AUX
easat-10526	320	7	in	in	ADP
easat-10526	320	8	drawing	draw	VERB
easat-10526	320	9	in	in	ADP
easat-10526	320	10	viewers	viewer	NOUN
easat-10526	320	11	and	and	CCONJ
easat-10526	320	12	motivating	motivate	VERB
easat-10526	320	13	them	they	PRON
easat-10526	320	14	to	to	PART
easat-10526	320	15	interact	interact	VERB
easat-10526	320	16	with	with	ADP
easat-10526	320	17	content	content	NOUN
easat-10526	320	18	actively	actively	ADV
easat-10526	320	19	.	.	PUNCT
easat-10526	321	1	the	the	DET
easat-10526	321	2	results	result	NOUN
easat-10526	321	3	also	also	ADV
easat-10526	321	4	show	show	VERB
easat-10526	321	5	that	that	SCONJ
easat-10526	321	6	one	one	NUM
easat-10526	321	7	of	of	ADP
easat-10526	321	8	the	the	DET
easat-10526	321	9	best	good	ADJ
easat-10526	321	10	strategies	strategy	NOUN
easat-10526	321	11	to	to	PART
easat-10526	321	12	improve	improve	VERB
easat-10526	321	13	engagement	engagement	NOUN
easat-10526	321	14	and	and	CCONJ
easat-10526	321	15	influence	influence	NOUN
easat-10526	321	16	consumer	consumer	NOUN
easat-10526	321	17	behavior	behavior	NOUN
easat-10526	321	18	is	be	AUX
easat-10526	321	19	to	to	PART
easat-10526	321	20	evoke	evoke	VERB
easat-10526	321	21	the	the	DET
easat-10526	321	22	right	right	ADJ
easat-10526	321	23	feelings	feeling	NOUN
easat-10526	321	24	.	.	PUNCT
easat-10526	322	1	fourth	fourth	ADJ
easat-10526	322	2	,	,	PUNCT
easat-10526	322	3	the	the	DET
easat-10526	322	4	results	result	NOUN
easat-10526	322	5	of	of	ADP
easat-10526	322	6	the	the	DET
easat-10526	322	7	study	study	NOUN
easat-10526	322	8	demonstrate	demonstrate	VERB
easat-10526	322	9	that	that	SCONJ
easat-10526	322	10	purchase	purchase	NOUN
easat-10526	322	11	intention	intention	NOUN
easat-10526	322	12	is	be	AUX
easat-10526	322	13	significantly	significantly	ADV
easat-10526	322	14	influenced	influence	VERB
easat-10526	322	15	by	by	ADP
easat-10526	322	16	immersive	immersive	ADJ
easat-10526	322	17	experience	experience	NOUN
easat-10526	322	18	.	.	PUNCT
easat-10526	323	1	customers	customer	NOUN
easat-10526	323	2	who	who	PRON
easat-10526	323	3	are	be	AUX
easat-10526	323	4	truly	truly	ADV
easat-10526	323	5	engrossed	engrossed	ADJ
easat-10526	323	6	in	in	ADP
easat-10526	323	7	the	the	DET
easat-10526	323	8	content	content	NOUN
easat-10526	323	9	are	be	AUX
easat-10526	323	10	more	more	ADV
easat-10526	323	11	likely	likely	ADJ
easat-10526	323	12	to	to	PART
easat-10526	323	13	actively	actively	ADV
easat-10526	323	14	respond	respond	VERB
easat-10526	323	15	by	by	ADP
easat-10526	323	16	exploring	explore	VERB
easat-10526	323	17	the	the	DET
easat-10526	323	18	product	product	NOUN
easat-10526	323	19	or	or	CCONJ
easat-10526	323	20	making	make	VERB
easat-10526	323	21	a	a	DET
easat-10526	323	22	purchase	purchase	NOUN
easat-10526	323	23	decision	decision	NOUN
easat-10526	323	24	and	and	CCONJ
easat-10526	323	25	remembering	remember	VERB
easat-10526	323	26	the	the	DET
easat-10526	323	27	information	information	NOUN
easat-10526	323	28	more	more	ADV
easat-10526	323	29	thoroughly	thoroughly	ADV
easat-10526	323	30	.	.	PUNCT
easat-10526	324	1	this	this	DET
easat-10526	324	2	acts	act	VERB
easat-10526	324	3	as	as	ADP
easat-10526	324	4	a	a	DET
easat-10526	324	5	vital	vital	ADJ
easat-10526	324	6	link	link	NOUN
easat-10526	324	7	between	between	ADP
easat-10526	324	8	feelings	feeling	NOUN
easat-10526	324	9	,	,	PUNCT
easat-10526	324	10	thoughts	thought	NOUN
easat-10526	324	11	,	,	PUNCT
easat-10526	324	12	and	and	CCONJ
easat-10526	324	13	behavior	behavior	NOUN
easat-10526	324	14	.	.	PUNCT
easat-10526	325	1	therefore	therefore	ADV
easat-10526	325	2	,	,	PUNCT
easat-10526	325	3	companies	company	NOUN
easat-10526	325	4	should	should	AUX
easat-10526	325	5	invest	invest	VERB
easat-10526	325	6	in	in	ADP
easat-10526	325	7	producing	produce	VERB
easat-10526	325	8	content	content	NOUN
easat-10526	325	9	with	with	ADP
easat-10526	325	10	depth	depth	NOUN
easat-10526	325	11	and	and	CCONJ
easat-10526	325	12	the	the	DET
easat-10526	325	13	capacity	capacity	NOUN
easat-10526	325	14	to	to	PART
easat-10526	325	15	hold	hold	VERB
easat-10526	325	16	attention	attention	NOUN
easat-10526	325	17	to	to	PART
easat-10526	325	18	increase	increase	VERB
easat-10526	325	19	conversion	conversion	NOUN
easat-10526	325	20	rates	rate	NOUN
easat-10526	325	21	,	,	PUNCT
easat-10526	325	22	rather	rather	ADV
easat-10526	325	23	than	than	ADP
easat-10526	325	24	concentrating	concentrate	VERB
easat-10526	325	25	only	only	ADV
easat-10526	325	26	on	on	ADP
easat-10526	325	27	view	view	NOUN
easat-10526	325	28	counts	count	NOUN
easat-10526	325	29	or	or	CCONJ
easat-10526	325	30	fleeting	fleeting	ADJ
easat-10526	325	31	interactions	interaction	NOUN
easat-10526	325	32	.	.	PUNCT
easat-10526	326	1	fifth	fifth	ADJ
easat-10526	326	2	,	,	PUNCT
easat-10526	326	3	it	it	PRON
easat-10526	326	4	has	have	AUX
easat-10526	326	5	been	be	AUX
easat-10526	326	6	demonstrated	demonstrate	VERB
easat-10526	326	7	that	that	SCONJ
easat-10526	326	8	information	information	NOUN
easat-10526	326	9	quality	quality	NOUN
easat-10526	326	10	,	,	PUNCT
easat-10526	326	11	in	in	ADP
easat-10526	326	12	its	its	PRON
easat-10526	326	13	moderating	moderate	VERB
easat-10526	326	14	role	role	NOUN
easat-10526	326	15	,	,	PUNCT
easat-10526	326	16	strengthens	strengthen	VERB
easat-10526	326	17	the	the	DET
easat-10526	326	18	impact	impact	NOUN
easat-10526	326	19	of	of	ADP
easat-10526	326	20	immersion	immersion	NOUN
easat-10526	326	21	on	on	ADP
easat-10526	326	22	purchase	purchase	NOUN
easat-10526	326	23	intention	intention	NOUN
easat-10526	326	24	.	.	PUNCT
easat-10526	327	1	users	user	NOUN
easat-10526	327	2	are	be	AUX
easat-10526	327	3	more	more	ADV
easat-10526	327	4	likely	likely	ADJ
easat-10526	327	5	to	to	PART
easat-10526	327	6	move	move	VERB
easat-10526	327	7	from	from	ADP
easat-10526	327	8	an	an	DET
easat-10526	327	9	immersive	immersive	ADJ
easat-10526	327	10	emotional	emotional	ADJ
easat-10526	327	11	state	state	NOUN
easat-10526	327	12	to	to	ADP
easat-10526	327	13	tangible	tangible	ADJ
easat-10526	327	14	purchasing	purchasing	NOUN
easat-10526	327	15	actions	action	NOUN
easat-10526	327	16	when	when	SCONJ
easat-10526	327	17	they	they	PRON
easat-10526	327	18	believe	believe	VERB
easat-10526	327	19	product	product	NOUN
easat-10526	327	20	information	information	NOUN
easat-10526	327	21	,	,	PUNCT
easat-10526	327	22	such	such	ADJ
easat-10526	327	23	as	as	ADP
easat-10526	327	24	thorough	thorough	ADJ
easat-10526	327	25	descriptions	description	NOUN
easat-10526	327	26	,	,	PUNCT
easat-10526	327	27	origin	origin	NOUN
easat-10526	327	28	,	,	PUNCT
easat-10526	327	29	and	and	CCONJ
easat-10526	327	30	return	return	VERB
easat-10526	327	31	policies	policy	NOUN
easat-10526	327	32	,	,	PUNCT
easat-10526	327	33	is	be	AUX
easat-10526	327	34	precise	precise	ADJ
easat-10526	327	35	,	,	PUNCT
easat-10526	327	36	reliable	reliable	ADJ
easat-10526	327	37	,	,	PUNCT
easat-10526	327	38	and	and	CCONJ
easat-10526	327	39	comprehensive	comprehensive	ADJ
easat-10526	327	40	.	.	PUNCT
easat-10526	328	1	on	on	ADP
easat-10526	328	2	the	the	DET
easat-10526	328	3	other	other	ADJ
easat-10526	328	4	hand	hand	NOUN
easat-10526	328	5	,	,	PUNCT
easat-10526	328	6	ambiguous	ambiguous	ADJ
easat-10526	328	7	or	or	CCONJ
easat-10526	328	8	opaque	opaque	ADJ
easat-10526	328	9	content	content	NOUN
easat-10526	328	10	may	may	AUX
easat-10526	328	11	disrupt	disrupt	VERB
easat-10526	328	12	the	the	DET
easat-10526	328	13	experience	experience	NOUN
easat-10526	328	14	,	,	PUNCT
easat-10526	328	15	rendering	render	VERB
easat-10526	328	16	the	the	DET
easat-10526	328	17	initial	initial	ADJ
easat-10526	328	18	feelings	feeling	NOUN
easat-10526	328	19	of	of	ADP
easat-10526	328	20	satisfaction	satisfaction	NOUN
easat-10526	328	21	737	737	NUM
easat-10526	328	22	edelweiss	edelweiss	PROPN
easat-10526	328	23	applied	apply	VERB
easat-10526	328	24	science	science	NOUN
easat-10526	328	25	and	and	CCONJ
easat-10526	328	26	technology	technology	NOUN
easat-10526	328	27	issn	issn	PROPN
easat-10526	328	28	:	:	PUNCT
easat-10526	328	29	2576	2576	NUM
easat-10526	328	30	-	-	SYM
easat-10526	328	31	8484	8484	NUM
easat-10526	328	32	vol	vol	NOUN
easat-10526	328	33	.	.	PROPN
easat-10526	329	1	9	9	NUM
easat-10526	329	2	,	,	PUNCT
easat-10526	329	3	no	no	INTJ
easat-10526	329	4	.	.	NOUN
easat-10526	329	5	10	10	NUM
easat-10526	329	6	:	:	PUNCT
easat-10526	329	7	721	721	NUM
easat-10526	329	8	-	-	NUM
easat-10526	329	9	745	745	NUM
easat-10526	329	10	,	,	PUNCT
easat-10526	329	11	2025	2025	NUM
easat-10526	329	12	doi	doi	NOUN
easat-10526	329	13	:	:	PUNCT
easat-10526	329	14	10.55214/2576	10.55214/2576	NUM
easat-10526	329	15	-	-	SYM
easat-10526	329	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	330	1	©	©	ADP
easat-10526	330	2	2025	2025	NUM
easat-10526	330	3	by	by	ADP
easat-10526	330	4	the	the	DET
easat-10526	330	5	authors	author	NOUN
easat-10526	330	6	;	;	PUNCT
easat-10526	330	7	licensee	licensee	PROPN
easat-10526	330	8	learning	learning	NOUN
easat-10526	330	9	gate	gate	VERB
easat-10526	330	10	insufficient	insufficient	ADJ
easat-10526	330	11	to	to	PART
easat-10526	330	12	motivate	motivate	VERB
easat-10526	330	13	buying	buying	NOUN
easat-10526	330	14	.	.	PUNCT
easat-10526	331	1	this	this	PRON
easat-10526	331	2	emphasizes	emphasize	VERB
easat-10526	331	3	how	how	SCONJ
easat-10526	331	4	crucial	crucial	ADJ
easat-10526	331	5	it	it	PRON
easat-10526	331	6	is	be	AUX
easat-10526	331	7	to	to	PART
easat-10526	331	8	ensure	ensure	VERB
easat-10526	331	9	every	every	DET
easat-10526	331	10	video	video	NOUN
easat-10526	331	11	contains	contain	VERB
easat-10526	331	12	highquality	highquality	NOUN
easat-10526	331	13	content	content	NOUN
easat-10526	331	14	to	to	PART
easat-10526	331	15	optimize	optimize	VERB
easat-10526	331	16	the	the	DET
easat-10526	331	17	conversion	conversion	NOUN
easat-10526	331	18	effect	effect	NOUN
easat-10526	331	19	from	from	ADP
easat-10526	331	20	content	content	NOUN
easat-10526	331	21	to	to	ADP
easat-10526	331	22	action	action	NOUN
easat-10526	331	23	.	.	PUNCT
easat-10526	332	1	sixth	sixth	ADV
easat-10526	332	2	,	,	PUNCT
easat-10526	332	3	the	the	DET
easat-10526	332	4	findings	finding	NOUN
easat-10526	332	5	show	show	VERB
easat-10526	332	6	that	that	SCONJ
easat-10526	332	7	the	the	DET
easat-10526	332	8	relationship	relationship	NOUN
easat-10526	332	9	between	between	ADP
easat-10526	332	10	immersion	immersion	NOUN
easat-10526	332	11	and	and	CCONJ
easat-10526	332	12	purchase	purchase	NOUN
easat-10526	332	13	intention	intention	NOUN
easat-10526	332	14	is	be	AUX
easat-10526	332	15	negatively	negatively	ADV
easat-10526	332	16	moderated	moderate	VERB
easat-10526	332	17	by	by	ADP
easat-10526	332	18	privacy	privacy	NOUN
easat-10526	332	19	concern	concern	NOUN
easat-10526	332	20	.	.	PUNCT
easat-10526	333	1	no	no	ADV
easat-10526	333	2	matter	matter	ADV
easat-10526	333	3	how	how	SCONJ
easat-10526	333	4	engaging	engage	VERB
easat-10526	333	5	the	the	DET
easat-10526	333	6	content	content	NOUN
easat-10526	333	7	is	be	AUX
easat-10526	333	8	,	,	PUNCT
easat-10526	333	9	customers	customer	NOUN
easat-10526	333	10	will	will	AUX
easat-10526	333	11	likely	likely	ADV
easat-10526	333	12	be	be	AUX
easat-10526	333	13	hesitant	hesitant	ADJ
easat-10526	333	14	to	to	PART
easat-10526	333	15	buy	buy	VERB
easat-10526	333	16	if	if	SCONJ
easat-10526	333	17	they	they	PRON
easat-10526	333	18	believe	believe	VERB
easat-10526	333	19	their	their	PRON
easat-10526	333	20	privacy	privacy	NOUN
easat-10526	333	21	has	have	AUX
easat-10526	333	22	been	be	AUX
easat-10526	333	23	infringed	infringe	VERB
easat-10526	333	24	upon	upon	SCONJ
easat-10526	333	25	or	or	CCONJ
easat-10526	333	26	their	their	PRON
easat-10526	333	27	personal	personal	ADJ
easat-10526	333	28	information	information	NOUN
easat-10526	333	29	is	be	AUX
easat-10526	333	30	being	be	AUX
easat-10526	333	31	overused	overuse	VERB
easat-10526	333	32	.	.	PUNCT
easat-10526	334	1	the	the	DET
easat-10526	334	2	fact	fact	NOUN
easat-10526	334	3	that	that	SCONJ
easat-10526	334	4	users	user	NOUN
easat-10526	334	5	are	be	AUX
easat-10526	334	6	becoming	become	VERB
easat-10526	334	7	more	more	ADV
easat-10526	334	8	wary	wary	ADJ
easat-10526	334	9	of	of	ADP
easat-10526	334	10	data	datum	NOUN
easat-10526	334	11	collection	collection	NOUN
easat-10526	334	12	in	in	ADP
easat-10526	334	13	the	the	DET
easat-10526	334	14	digital	digital	ADJ
easat-10526	334	15	age	age	NOUN
easat-10526	334	16	,	,	PUNCT
easat-10526	334	17	especially	especially	ADV
easat-10526	334	18	when	when	SCONJ
easat-10526	334	19	aidriven	aidriven	ADJ
easat-10526	334	20	personalization	personalization	NOUN
easat-10526	334	21	becomes	become	VERB
easat-10526	334	22	unduly	unduly	ADV
easat-10526	334	23	intrusive	intrusive	ADJ
easat-10526	334	24	,	,	PUNCT
easat-10526	334	25	is	be	AUX
easat-10526	334	26	reflected	reflect	VERB
easat-10526	334	27	in	in	ADP
easat-10526	334	28	this	this	DET
easat-10526	334	29	finding	finding	NOUN
easat-10526	334	30	.	.	PUNCT
easat-10526	335	1	therefore	therefore	ADV
easat-10526	335	2	,	,	PUNCT
easat-10526	335	3	platforms	platform	NOUN
easat-10526	335	4	need	need	VERB
easat-10526	335	5	to	to	PART
easat-10526	335	6	set	set	VERB
easat-10526	335	7	up	up	ADP
easat-10526	335	8	clear	clear	ADJ
easat-10526	335	9	procedures	procedure	NOUN
easat-10526	335	10	and	and	CCONJ
easat-10526	335	11	give	give	VERB
easat-10526	335	12	users	user	NOUN
easat-10526	335	13	control	control	NOUN
easat-10526	335	14	over	over	ADP
easat-10526	335	15	their	their	PRON
easat-10526	335	16	data	datum	NOUN
easat-10526	335	17	to	to	PART
easat-10526	335	18	maintain	maintain	VERB
easat-10526	335	19	positive	positive	ADJ
easat-10526	335	20	behavioral	behavioral	ADJ
easat-10526	335	21	outcomes	outcome	NOUN
easat-10526	335	22	and	and	CCONJ
easat-10526	335	23	build	build	VERB
easat-10526	335	24	trust	trust	NOUN
easat-10526	335	25	.	.	PUNCT
easat-10526	336	1	this	this	DET
easat-10526	336	2	study	study	NOUN
easat-10526	336	3	concludes	conclude	VERB
easat-10526	336	4	by	by	ADP
easat-10526	336	5	showing	show	VERB
easat-10526	336	6	that	that	SCONJ
easat-10526	336	7	modern	modern	ADJ
easat-10526	336	8	consumers	consumer	NOUN
easat-10526	336	9	evaluate	evaluate	VERB
easat-10526	336	10	the	the	DET
easat-10526	336	11	reliability	reliability	NOUN
easat-10526	336	12	of	of	ADP
easat-10526	336	13	the	the	DET
easat-10526	336	14	information	information	NOUN
easat-10526	336	15	and	and	CCONJ
easat-10526	336	16	the	the	DET
easat-10526	336	17	platforms	platform	NOUN
easat-10526	336	18	'	'	PART
easat-10526	336	19	handling	handling	NOUN
easat-10526	336	20	of	of	ADP
easat-10526	336	21	their	their	PRON
easat-10526	336	22	data	datum	NOUN
easat-10526	336	23	critically	critically	ADV
easat-10526	336	24	,	,	PUNCT
easat-10526	336	25	in	in	ADP
easat-10526	336	26	addition	addition	NOUN
easat-10526	336	27	to	to	ADP
easat-10526	336	28	reacting	react	VERB
easat-10526	336	29	to	to	ADP
easat-10526	336	30	engaging	engage	VERB
easat-10526	336	31	content	content	NOUN
easat-10526	336	32	.	.	PUNCT
easat-10526	337	1	although	although	SCONJ
easat-10526	337	2	ai	ai	ADJ
easat-10526	337	3	-	-	PUNCT
easat-10526	337	4	personalized	personalize	VERB
easat-10526	337	5	recommendations	recommendation	NOUN
easat-10526	337	6	have	have	VERB
easat-10526	337	7	much	much	ADJ
easat-10526	337	8	promise	promise	NOUN
easat-10526	337	9	,	,	PUNCT
easat-10526	337	10	information	information	NOUN
easat-10526	337	11	management	management	NOUN
easat-10526	337	12	must	must	AUX
easat-10526	337	13	also	also	ADV
easat-10526	337	14	meet	meet	VERB
easat-10526	337	15	strict	strict	ADJ
easat-10526	337	16	requirements	requirement	NOUN
easat-10526	337	17	for	for	ADP
easat-10526	337	18	accountability	accountability	NOUN
easat-10526	337	19	and	and	CCONJ
easat-10526	337	20	transparency	transparency	NOUN
easat-10526	337	21	.	.	PUNCT
easat-10526	338	1	these	these	DET
easat-10526	338	2	results	result	NOUN
easat-10526	338	3	further	far	ADV
easat-10526	338	4	elucidate	elucidate	VERB
easat-10526	338	5	the	the	DET
easat-10526	338	6	role	role	NOUN
easat-10526	338	7	of	of	ADP
easat-10526	338	8	technological	technological	ADJ
easat-10526	338	9	factors	factor	NOUN
easat-10526	338	10	and	and	CCONJ
easat-10526	338	11	user	user	NOUN
easat-10526	338	12	experience	experience	NOUN
easat-10526	338	13	in	in	ADP
easat-10526	338	14	the	the	DET
easat-10526	338	15	current	current	ADJ
easat-10526	338	16	context	context	NOUN
easat-10526	338	17	of	of	ADP
easat-10526	338	18	digital	digital	ADJ
easat-10526	338	19	consumption	consumption	NOUN
easat-10526	338	20	,	,	PUNCT
easat-10526	338	21	and	and	CCONJ
easat-10526	338	22	they	they	PRON
easat-10526	338	23	are	be	AUX
easat-10526	338	24	consistent	consistent	ADJ
easat-10526	338	25	with	with	ADP
easat-10526	338	26	previous	previous	ADJ
easat-10526	338	27	studies	study	NOUN
easat-10526	338	28	like	like	ADP
easat-10526	338	29	cheng	cheng	PROPN
easat-10526	338	30	et	et	PROPN
easat-10526	338	31	al	al	PROPN
easat-10526	338	32	.	.	PUNCT
easat-10526	339	1	[	[	X
easat-10526	339	2	12	12	NUM
easat-10526	339	3	]	]	PUNCT
easat-10526	339	4	,	,	PUNCT
easat-10526	339	5	hu	hu	PROPN
easat-10526	339	6	et	et	PROPN
easat-10526	339	7	al	al	PROPN
easat-10526	339	8	.	.	PUNCT
easat-10526	340	1	[	[	X
easat-10526	340	2	77	77	X
easat-10526	340	3	]	]	PUNCT
easat-10526	340	4	and	and	CCONJ
easat-10526	340	5	liu	liu	PROPN
easat-10526	340	6	et	et	PROPN
easat-10526	340	7	al	al	PROPN
easat-10526	340	8	.	.	PUNCT
easat-10526	341	1	[	[	X
easat-10526	341	2	113	113	NUM
easat-10526	341	3	]	]	PUNCT
easat-10526	341	4	.	.	PUNCT
easat-10526	341	5	additionally	additionally	ADV
easat-10526	341	6	,	,	PUNCT
easat-10526	341	7	recent	recent	ADJ
easat-10526	341	8	studies	study	NOUN
easat-10526	341	9	highlight	highlight	VERB
easat-10526	341	10	the	the	DET
easat-10526	341	11	need	need	NOUN
easat-10526	341	12	to	to	PART
easat-10526	341	13	balance	balance	VERB
easat-10526	341	14	trustworthy	trustworthy	ADJ
easat-10526	341	15	content	content	NOUN
easat-10526	341	16	,	,	PUNCT
easat-10526	341	17	customer	customer	NOUN
easat-10526	341	18	experience	experience	NOUN
easat-10526	341	19	,	,	PUNCT
easat-10526	341	20	and	and	CCONJ
easat-10526	341	21	an	an	DET
easat-10526	341	22	ethical	ethical	ADJ
easat-10526	341	23	environment	environment	NOUN
easat-10526	341	24	for	for	ADP
easat-10526	341	25	data	data	NOUN
easat-10526	341	26	collection	collection	NOUN
easat-10526	341	27	and	and	CCONJ
easat-10526	341	28	use	use	NOUN
easat-10526	341	29	to	to	PART
easat-10526	341	30	maximize	maximize	VERB
easat-10526	341	31	the	the	DET
easat-10526	341	32	efficacy	efficacy	NOUN
easat-10526	341	33	of	of	ADP
easat-10526	341	34	ai	ai	PROPN
easat-10526	341	35	recommendations	recommendation	NOUN
easat-10526	341	36	.	.	PUNCT
easat-10526	342	1	7	7	X
easat-10526	342	2	.	.	X
easat-10526	342	3	implication	implication	NOUN
easat-10526	342	4	7.1	7.1	NUM
easat-10526	342	5	.	.	PUNCT
easat-10526	343	1	theoretical	theoretical	ADJ
easat-10526	343	2	implication	implication	NOUN
easat-10526	343	3	first	first	ADV
easat-10526	343	4	,	,	PUNCT
easat-10526	343	5	the	the	DET
easat-10526	343	6	study	study	NOUN
easat-10526	343	7	clarifies	clarify	VERB
easat-10526	343	8	the	the	DET
easat-10526	343	9	crucial	crucial	ADJ
easat-10526	343	10	mediating	mediate	VERB
easat-10526	343	11	role	role	NOUN
easat-10526	343	12	of	of	ADP
easat-10526	343	13	immersive	immersive	ADJ
easat-10526	343	14	experience	experience	NOUN
easat-10526	343	15	variables	variable	NOUN
easat-10526	343	16	in	in	ADP
easat-10526	343	17	the	the	DET
easat-10526	343	18	relationship	relationship	NOUN
easat-10526	343	19	between	between	ADP
easat-10526	343	20	perceived	perceive	VERB
easat-10526	343	21	user	user	NOUN
easat-10526	343	22	experience	experience	NOUN
easat-10526	343	23	factors	factor	NOUN
easat-10526	343	24	,	,	PUNCT
easat-10526	343	25	including	include	VERB
easat-10526	343	26	relevant	relevant	ADJ
easat-10526	343	27	experience	experience	NOUN
easat-10526	343	28	,	,	PUNCT
easat-10526	343	29	inspirational	inspirational	ADJ
easat-10526	343	30	experience	experience	NOUN
easat-10526	343	31	,	,	PUNCT
easat-10526	343	32	and	and	CCONJ
easat-10526	343	33	emotional	emotional	ADJ
easat-10526	343	34	experience	experience	NOUN
easat-10526	343	35	,	,	PUNCT
easat-10526	343	36	and	and	CCONJ
easat-10526	343	37	e	e	X
easat-10526	343	38	-	-	NOUN
easat-10526	343	39	commerce	commerce	NOUN
easat-10526	343	40	purchase	purchase	NOUN
easat-10526	343	41	intentions	intention	NOUN
easat-10526	343	42	in	in	ADP
easat-10526	343	43	the	the	DET
easat-10526	343	44	context	context	NOUN
easat-10526	343	45	of	of	ADP
easat-10526	343	46	aipersonalized	aipersonalize	VERB
easat-10526	343	47	short	short	ADJ
easat-10526	343	48	video	video	NOUN
easat-10526	343	49	recommendation	recommendation	NOUN
easat-10526	343	50	.	.	PUNCT
easat-10526	344	1	in	in	ADP
easat-10526	344	2	addition	addition	NOUN
easat-10526	344	3	,	,	PUNCT
easat-10526	344	4	the	the	DET
easat-10526	344	5	study	study	NOUN
easat-10526	344	6	also	also	ADV
easat-10526	344	7	confirms	confirm	VERB
easat-10526	344	8	that	that	SCONJ
easat-10526	344	9	immersive	immersive	ADJ
easat-10526	344	10	experience	experience	NOUN
easat-10526	344	11	states	state	NOUN
easat-10526	344	12	are	be	AUX
easat-10526	344	13	not	not	PART
easat-10526	344	14	only	only	ADV
easat-10526	344	15	the	the	DET
easat-10526	344	16	result	result	NOUN
easat-10526	344	17	of	of	ADP
easat-10526	344	18	immediate	immediate	ADJ
easat-10526	344	19	reactions	reaction	NOUN
easat-10526	344	20	to	to	ADP
easat-10526	344	21	engaging	engage	VERB
easat-10526	344	22	content	content	NOUN
easat-10526	344	23	but	but	CCONJ
easat-10526	344	24	also	also	ADV
easat-10526	344	25	act	act	VERB
easat-10526	344	26	as	as	ADP
easat-10526	344	27	a	a	DET
easat-10526	344	28	mediating	mediate	VERB
easat-10526	344	29	mechanism	mechanism	NOUN
easat-10526	344	30	in	in	ADP
easat-10526	344	31	the	the	DET
easat-10526	344	32	transformation	transformation	NOUN
easat-10526	344	33	process	process	NOUN
easat-10526	344	34	from	from	ADP
easat-10526	344	35	perception	perception	NOUN
easat-10526	344	36	to	to	ADP
easat-10526	344	37	specific	specific	ADJ
easat-10526	344	38	consumer	consumer	NOUN
easat-10526	344	39	purchase	purchase	NOUN
easat-10526	344	40	intention	intention	NOUN
easat-10526	344	41	.	.	PUNCT
easat-10526	345	1	second	second	ADV
easat-10526	345	2	,	,	PUNCT
easat-10526	345	3	the	the	DET
easat-10526	345	4	inclusion	inclusion	NOUN
easat-10526	345	5	of	of	ADP
easat-10526	345	6	two	two	NUM
easat-10526	345	7	moderator	moderator	NOUN
easat-10526	345	8	variables	variable	NOUN
easat-10526	345	9	,	,	PUNCT
easat-10526	345	10	privacy	privacy	NOUN
easat-10526	345	11	concern	concern	NOUN
easat-10526	345	12	and	and	CCONJ
easat-10526	345	13	information	information	NOUN
easat-10526	345	14	quality	quality	NOUN
easat-10526	345	15	,	,	PUNCT
easat-10526	345	16	has	have	AUX
easat-10526	345	17	expanded	expand	VERB
easat-10526	345	18	the	the	DET
easat-10526	345	19	current	current	ADJ
easat-10526	345	20	theoretical	theoretical	ADJ
easat-10526	345	21	framework	framework	NOUN
easat-10526	345	22	on	on	ADP
easat-10526	345	23	the	the	DET
easat-10526	345	24	scope	scope	NOUN
easat-10526	345	25	of	of	ADP
easat-10526	345	26	content	content	NOUN
easat-10526	345	27	personalization	personalization	NOUN
easat-10526	345	28	and	and	CCONJ
easat-10526	345	29	consumer	consumer	NOUN
easat-10526	345	30	behavior	behavior	NOUN
easat-10526	345	31	,	,	PUNCT
easat-10526	345	32	showing	show	VERB
easat-10526	345	33	that	that	SCONJ
easat-10526	345	34	the	the	DET
easat-10526	345	35	effectiveness	effectiveness	NOUN
easat-10526	345	36	of	of	ADP
easat-10526	345	37	ai	ai	ADJ
easat-10526	345	38	-	-	PUNCT
easat-10526	345	39	personalization	personalization	NOUN
easat-10526	345	40	systems	system	NOUN
easat-10526	345	41	is	be	AUX
easat-10526	345	42	not	not	PART
easat-10526	345	43	only	only	ADV
easat-10526	345	44	based	base	VERB
easat-10526	345	45	on	on	ADP
easat-10526	345	46	the	the	DET
easat-10526	345	47	level	level	NOUN
easat-10526	345	48	of	of	ADP
easat-10526	345	49	emotional	emotional	ADJ
easat-10526	345	50	appeal	appeal	NOUN
easat-10526	345	51	but	but	CCONJ
easat-10526	345	52	also	also	ADV
easat-10526	345	53	depends	depend	VERB
easat-10526	345	54	on	on	ADP
easat-10526	345	55	consumers	consumer	NOUN
easat-10526	345	56	'	'	PART
easat-10526	345	57	cognitive	cognitive	ADJ
easat-10526	345	58	and	and	CCONJ
easat-10526	345	59	defensive	defensive	ADJ
easat-10526	345	60	psychological	psychological	ADJ
easat-10526	345	61	factors	factor	NOUN
easat-10526	345	62	.	.	PUNCT
easat-10526	346	1	these	these	DET
easat-10526	346	2	findings	finding	NOUN
easat-10526	346	3	contribute	contribute	VERB
easat-10526	346	4	to	to	ADP
easat-10526	346	5	strengthening	strengthen	VERB
easat-10526	346	6	and	and	CCONJ
easat-10526	346	7	expanding	expand	VERB
easat-10526	346	8	the	the	DET
easat-10526	346	9	role	role	NOUN
easat-10526	346	10	of	of	ADP
easat-10526	346	11	underlying	underlie	VERB
easat-10526	346	12	theories	theory	NOUN
easat-10526	346	13	such	such	ADJ
easat-10526	346	14	as	as	ADP
easat-10526	346	15	sor	sor	NOUN
easat-10526	346	16	theory	theory	NOUN
easat-10526	346	17	and	and	CCONJ
easat-10526	346	18	flow	flow	NOUN
easat-10526	346	19	theory	theory	NOUN
easat-10526	346	20	,	,	PUNCT
easat-10526	346	21	helping	help	VERB
easat-10526	346	22	to	to	PART
easat-10526	346	23	provide	provide	VERB
easat-10526	346	24	an	an	DET
easat-10526	346	25	integrated	integrate	VERB
easat-10526	346	26	research	research	NOUN
easat-10526	346	27	model	model	NOUN
easat-10526	346	28	that	that	PRON
easat-10526	346	29	can	can	AUX
easat-10526	346	30	be	be	AUX
easat-10526	346	31	widely	widely	ADV
easat-10526	346	32	applied	apply	VERB
easat-10526	346	33	in	in	ADP
easat-10526	346	34	the	the	DET
easat-10526	346	35	current	current	ADJ
easat-10526	346	36	digital	digital	ADJ
easat-10526	346	37	consumption	consumption	NOUN
easat-10526	346	38	context	context	NOUN
easat-10526	346	39	.	.	PUNCT
easat-10526	347	1	lastly	lastly	ADV
easat-10526	347	2	,	,	PUNCT
easat-10526	347	3	the	the	DET
easat-10526	347	4	study	study	NOUN
easat-10526	347	5	enriches	enrich	VERB
easat-10526	347	6	the	the	DET
easat-10526	347	7	theoretical	theoretical	ADJ
easat-10526	347	8	foundation	foundation	NOUN
easat-10526	347	9	for	for	ADP
easat-10526	347	10	utilizing	utilize	VERB
easat-10526	347	11	ai	ai	VERB
easat-10526	347	12	-	-	PUNCT
easat-10526	347	13	personalized	personalized	ADJ
easat-10526	347	14	short	short	ADJ
easat-10526	347	15	video	video	NOUN
easat-10526	347	16	recommendation	recommendation	NOUN
easat-10526	347	17	,	,	PUNCT
easat-10526	347	18	and	and	CCONJ
easat-10526	347	19	thus	thus	ADV
easat-10526	347	20	emphasizes	emphasize	VERB
easat-10526	347	21	the	the	DET
easat-10526	347	22	importance	importance	NOUN
easat-10526	347	23	of	of	ADP
easat-10526	347	24	balancing	balance	VERB
easat-10526	347	25	perceived	perceive	VERB
easat-10526	347	26	experiences	experience	NOUN
easat-10526	347	27	,	,	PUNCT
easat-10526	347	28	information	information	NOUN
easat-10526	347	29	quality	quality	NOUN
easat-10526	347	30	,	,	PUNCT
easat-10526	347	31	and	and	CCONJ
easat-10526	347	32	consumer	consumer	NOUN
easat-10526	347	33	trust	trust	NOUN
easat-10526	347	34	.	.	PUNCT
easat-10526	348	1	this	this	PRON
easat-10526	348	2	represents	represent	VERB
easat-10526	348	3	a	a	DET
easat-10526	348	4	significant	significant	ADJ
easat-10526	348	5	advancement	advancement	NOUN
easat-10526	348	6	in	in	ADP
easat-10526	348	7	the	the	DET
easat-10526	348	8	study	study	NOUN
easat-10526	348	9	of	of	ADP
easat-10526	348	10	consumer	consumer	NOUN
easat-10526	348	11	behavior	behavior	NOUN
easat-10526	348	12	in	in	ADP
easat-10526	348	13	the	the	DET
easat-10526	348	14	modern	modern	ADJ
easat-10526	348	15	e	e	PROPN
easat-10526	348	16	-	-	PROPN
easat-10526	348	17	commerce	commerce	NOUN
easat-10526	348	18	environment	environment	NOUN
easat-10526	348	19	,	,	PUNCT
easat-10526	348	20	where	where	SCONJ
easat-10526	348	21	technology	technology	NOUN
easat-10526	348	22	and	and	CCONJ
easat-10526	348	23	user	user	NOUN
easat-10526	348	24	psychology	psychology	NOUN
easat-10526	348	25	must	must	AUX
easat-10526	348	26	be	be	AUX
easat-10526	348	27	understood	understand	VERB
easat-10526	348	28	as	as	ADP
easat-10526	348	29	complementary	complementary	ADJ
easat-10526	348	30	to	to	PART
easat-10526	348	31	optimize	optimize	VERB
easat-10526	348	32	marketing	marketing	NOUN
easat-10526	348	33	effectiveness	effectiveness	NOUN
easat-10526	348	34	.	.	PUNCT
easat-10526	349	1	7.2	7.2	NUM
easat-10526	349	2	.	.	PUNCT
easat-10526	350	1	managerial	managerial	ADJ
easat-10526	350	2	implication	implication	NOUN
easat-10526	350	3	first	first	ADV
easat-10526	350	4	,	,	PUNCT
easat-10526	350	5	the	the	DET
easat-10526	350	6	study	study	NOUN
easat-10526	350	7	suggests	suggest	VERB
easat-10526	350	8	that	that	SCONJ
easat-10526	350	9	e	e	NOUN
easat-10526	350	10	-	-	NOUN
easat-10526	350	11	commerce	commerce	NOUN
easat-10526	350	12	platforms	platform	NOUN
easat-10526	350	13	should	should	AUX
easat-10526	350	14	prioritize	prioritize	VERB
easat-10526	350	15	optimizing	optimize	VERB
easat-10526	350	16	content	content	NOUN
easat-10526	350	17	relevant	relevant	ADJ
easat-10526	350	18	for	for	ADP
easat-10526	350	19	users	user	NOUN
easat-10526	350	20	through	through	ADP
easat-10526	350	21	ai	ai	ADP
easat-10526	350	22	personalized	personalized	ADJ
easat-10526	350	23	systems	system	NOUN
easat-10526	350	24	in	in	ADP
easat-10526	350	25	the	the	DET
easat-10526	350	26	direction	direction	NOUN
easat-10526	350	27	of	of	ADP
easat-10526	350	28	enhancing	enhance	VERB
easat-10526	350	29	emotional	emotional	ADJ
easat-10526	350	30	experiences	experience	NOUN
easat-10526	350	31	and	and	CCONJ
easat-10526	350	32	inspirational	inspirational	ADJ
easat-10526	350	33	experiences	experience	NOUN
easat-10526	350	34	.	.	PUNCT
easat-10526	351	1	instead	instead	ADV
easat-10526	351	2	of	of	ADP
easat-10526	351	3	relying	rely	VERB
easat-10526	351	4	solely	solely	ADV
easat-10526	351	5	on	on	ADP
easat-10526	351	6	standard	standard	ADJ
easat-10526	351	7	engagement	engagement	NOUN
easat-10526	351	8	metrics	metric	NOUN
easat-10526	351	9	,	,	PUNCT
easat-10526	351	10	algorithms	algorithm	NOUN
easat-10526	351	11	can	can	AUX
easat-10526	351	12	analyze	analyze	VERB
easat-10526	351	13	individual	individual	ADJ
easat-10526	351	14	behaviors	behavior	NOUN
easat-10526	351	15	and	and	CCONJ
easat-10526	351	16	preferences	preference	NOUN
easat-10526	351	17	through	through	ADP
easat-10526	351	18	their	their	PRON
easat-10526	351	19	actions	action	NOUN
easat-10526	351	20	on	on	ADP
easat-10526	351	21	the	the	DET
easat-10526	351	22	platform	platform	NOUN
easat-10526	351	23	to	to	PART
easat-10526	351	24	provide	provide	VERB
easat-10526	351	25	more	more	ADV
easat-10526	351	26	deeply	deeply	ADV
easat-10526	351	27	personalized	personalized	ADJ
easat-10526	351	28	content	content	NOUN
easat-10526	351	29	.	.	PUNCT
easat-10526	352	1	this	this	PRON
easat-10526	352	2	helps	help	VERB
easat-10526	352	3	businesses	business	NOUN
easat-10526	352	4	improve	improve	VERB
easat-10526	352	5	their	their	PRON
easat-10526	352	6	ability	ability	NOUN
easat-10526	352	7	to	to	PART
easat-10526	352	8	connect	connect	VERB
easat-10526	352	9	emotionally	emotionally	ADV
easat-10526	352	10	and	and	CCONJ
easat-10526	352	11	convert	convert	VERB
easat-10526	352	12	behaviors	behavior	NOUN
easat-10526	352	13	,	,	PUNCT
easat-10526	352	14	thereby	thereby	ADV
easat-10526	352	15	helping	help	VERB
easat-10526	352	16	consumers	consumer	NOUN
easat-10526	352	17	proactively	proactively	ADV
easat-10526	352	18	receive	receive	VERB
easat-10526	352	19	information	information	NOUN
easat-10526	352	20	and	and	CCONJ
easat-10526	352	21	increase	increase	VERB
easat-10526	352	22	their	their	PRON
easat-10526	352	23	engagement	engagement	NOUN
easat-10526	352	24	with	with	ADP
easat-10526	352	25	the	the	DET
easat-10526	352	26	brand	brand	NOUN
easat-10526	352	27	.	.	PUNCT
easat-10526	353	1	second	second	ADJ
easat-10526	353	2	,	,	PUNCT
easat-10526	353	3	to	to	PART
easat-10526	353	4	enhance	enhance	VERB
easat-10526	353	5	the	the	DET
easat-10526	353	6	effectiveness	effectiveness	NOUN
easat-10526	353	7	of	of	ADP
easat-10526	353	8	immersive	immersive	ADJ
easat-10526	353	9	experiences	experience	NOUN
easat-10526	353	10	,	,	PUNCT
easat-10526	353	11	businesses	business	NOUN
easat-10526	353	12	should	should	AUX
easat-10526	353	13	focus	focus	VERB
easat-10526	353	14	on	on	ADP
easat-10526	353	15	investing	invest	VERB
easat-10526	353	16	in	in	ADP
easat-10526	353	17	content	content	NOUN
easat-10526	353	18	design	design	NOUN
easat-10526	353	19	and	and	CCONJ
easat-10526	353	20	platform	platform	NOUN
easat-10526	353	21	interfaces	interface	NOUN
easat-10526	353	22	in	in	ADP
easat-10526	353	23	a	a	DET
easat-10526	353	24	synchronized	synchronize	VERB
easat-10526	353	25	manner	manner	NOUN
easat-10526	353	26	to	to	PART
easat-10526	353	27	bring	bring	VERB
easat-10526	353	28	consistency	consistency	NOUN
easat-10526	353	29	.	.	PUNCT
easat-10526	354	1	this	this	PRON
easat-10526	354	2	helps	help	VERB
easat-10526	354	3	maintain	maintain	VERB
easat-10526	354	4	focus	focus	NOUN
easat-10526	354	5	and	and	CCONJ
easat-10526	354	6	facilitates	facilitate	VERB
easat-10526	354	7	consumers	consumer	NOUN
easat-10526	354	8	'	'	PART
easat-10526	354	9	perception	perception	NOUN
easat-10526	354	10	of	of	ADP
easat-10526	354	11	content	content	NOUN
easat-10526	354	12	more	more	ADV
easat-10526	354	13	deeply	deeply	ADV
easat-10526	354	14	.	.	PUNCT
easat-10526	355	1	likewise	likewise	ADV
easat-10526	355	2	,	,	PUNCT
easat-10526	355	3	the	the	DET
easat-10526	355	4	continuous	continuous	ADJ
easat-10526	355	5	738	738	NUM
easat-10526	355	6	edelweiss	edelweiss	NOUN
easat-10526	355	7	applied	apply	VERB
easat-10526	355	8	science	science	NOUN
easat-10526	355	9	and	and	CCONJ
easat-10526	355	10	technology	technology	NOUN
easat-10526	355	11	issn	issn	PROPN
easat-10526	355	12	:	:	PUNCT
easat-10526	355	13	2576	2576	NUM
easat-10526	355	14	-	-	SYM
easat-10526	355	15	8484	8484	NUM
easat-10526	355	16	vol	vol	NOUN
easat-10526	355	17	.	.	PROPN
easat-10526	356	1	9	9	NUM
easat-10526	356	2	,	,	PUNCT
easat-10526	356	3	no	no	INTJ
easat-10526	356	4	.	.	NOUN
easat-10526	356	5	10	10	NUM
easat-10526	356	6	:	:	PUNCT
easat-10526	356	7	721	721	NUM
easat-10526	356	8	-	-	NUM
easat-10526	356	9	745	745	NUM
easat-10526	356	10	,	,	PUNCT
easat-10526	356	11	2025	2025	NUM
easat-10526	356	12	doi	doi	NOUN
easat-10526	356	13	:	:	PUNCT
easat-10526	356	14	10.55214/2576	10.55214/2576	NUM
easat-10526	356	15	-	-	SYM
easat-10526	356	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	357	1	©	©	ADP
easat-10526	357	2	2025	2025	NUM
easat-10526	357	3	by	by	ADP
easat-10526	357	4	the	the	DET
easat-10526	357	5	authors	author	NOUN
easat-10526	357	6	;	;	PUNCT
easat-10526	357	7	licensee	licensee	PROPN
easat-10526	357	8	learning	learn	VERB
easat-10526	357	9	gate	gate	NOUN
easat-10526	357	10	collection	collection	NOUN
easat-10526	357	11	and	and	CCONJ
easat-10526	357	12	analysis	analysis	NOUN
easat-10526	357	13	of	of	ADP
easat-10526	357	14	real	real	ADJ
easat-10526	357	15	-	-	PUNCT
easat-10526	357	16	time	time	NOUN
easat-10526	357	17	interaction	interaction	NOUN
easat-10526	357	18	behavior	behavior	NOUN
easat-10526	357	19	allow	allow	VERB
easat-10526	357	20	the	the	DET
easat-10526	357	21	system	system	NOUN
easat-10526	357	22	to	to	PART
easat-10526	357	23	adjust	adjust	VERB
easat-10526	357	24	the	the	DET
easat-10526	357	25	recommended	recommend	VERB
easat-10526	357	26	content	content	NOUN
easat-10526	357	27	flexibly	flexibly	ADV
easat-10526	357	28	and	and	CCONJ
easat-10526	357	29	promptly	promptly	ADV
easat-10526	357	30	.	.	PUNCT
easat-10526	358	1	as	as	ADP
easat-10526	358	2	a	a	DET
easat-10526	358	3	result	result	NOUN
easat-10526	358	4	,	,	PUNCT
easat-10526	358	5	the	the	DET
easat-10526	358	6	rate	rate	NOUN
easat-10526	358	7	of	of	ADP
easat-10526	358	8	users	user	NOUN
easat-10526	358	9	receiving	receive	VERB
easat-10526	358	10	appropriate	appropriate	ADJ
easat-10526	358	11	content	content	NOUN
easat-10526	358	12	is	be	AUX
easat-10526	358	13	increasing	increase	VERB
easat-10526	358	14	,	,	PUNCT
easat-10526	358	15	helping	help	VERB
easat-10526	358	16	to	to	PART
easat-10526	358	17	increase	increase	VERB
easat-10526	358	18	click	click	VERB
easat-10526	358	19	-	-	PUNCT
easat-10526	358	20	through	through	ADP
easat-10526	358	21	rates	rate	NOUN
easat-10526	358	22	and	and	CCONJ
easat-10526	358	23	satisfaction	satisfaction	NOUN
easat-10526	358	24	with	with	ADP
easat-10526	358	25	the	the	DET
easat-10526	358	26	experience	experience	NOUN
easat-10526	358	27	and	and	CCONJ
easat-10526	358	28	promoting	promote	VERB
easat-10526	358	29	purchasing	purchase	VERB
easat-10526	358	30	behavior	behavior	NOUN
easat-10526	358	31	.	.	PUNCT
easat-10526	359	1	third	third	ADJ
easat-10526	359	2	,	,	PUNCT
easat-10526	359	3	discovering	discover	VERB
easat-10526	359	4	the	the	DET
easat-10526	359	5	role	role	NOUN
easat-10526	359	6	of	of	ADP
easat-10526	359	7	information	information	NOUN
easat-10526	359	8	quality	quality	NOUN
easat-10526	359	9	and	and	CCONJ
easat-10526	359	10	privacy	privacy	NOUN
easat-10526	359	11	concerns	concern	NOUN
easat-10526	359	12	variables	variable	NOUN
easat-10526	359	13	in	in	ADP
easat-10526	359	14	regulating	regulate	VERB
easat-10526	359	15	consumer	consumer	NOUN
easat-10526	359	16	behavior	behavior	NOUN
easat-10526	359	17	shows	show	VERB
easat-10526	359	18	the	the	DET
easat-10526	359	19	importance	importance	NOUN
easat-10526	359	20	of	of	ADP
easat-10526	359	21	ensuring	ensure	VERB
easat-10526	359	22	information	information	NOUN
easat-10526	359	23	quality	quality	NOUN
easat-10526	359	24	and	and	CCONJ
easat-10526	359	25	protecting	protect	VERB
easat-10526	359	26	consumer	consumer	NOUN
easat-10526	359	27	privacy	privacy	NOUN
easat-10526	359	28	while	while	SCONJ
easat-10526	359	29	providing	provide	VERB
easat-10526	359	30	personalized	personalized	ADJ
easat-10526	359	31	content	content	NOUN
easat-10526	359	32	.	.	PUNCT
easat-10526	360	1	platforms	platform	NOUN
easat-10526	360	2	must	must	AUX
easat-10526	360	3	invest	invest	VERB
easat-10526	360	4	more	more	ADV
easat-10526	360	5	in	in	ADP
easat-10526	360	6	delivering	deliver	VERB
easat-10526	360	7	transparent	transparent	ADJ
easat-10526	360	8	,	,	PUNCT
easat-10526	360	9	trustworthy	trustworthy	ADJ
easat-10526	360	10	,	,	PUNCT
easat-10526	360	11	and	and	CCONJ
easat-10526	360	12	structured	structure	VERB
easat-10526	360	13	information	information	NOUN
easat-10526	360	14	in	in	ADP
easat-10526	360	15	video	video	NOUN
easat-10526	360	16	content	content	NOUN
easat-10526	360	17	.	.	PUNCT
easat-10526	361	1	simultaneously	simultaneously	ADV
easat-10526	361	2	,	,	PUNCT
easat-10526	361	3	strictly	strictly	ADV
easat-10526	361	4	comply	comply	VERB
easat-10526	361	5	with	with	ADP
easat-10526	361	6	legal	legal	ADJ
easat-10526	361	7	regulations	regulation	NOUN
easat-10526	361	8	related	relate	VERB
easat-10526	361	9	to	to	ADP
easat-10526	361	10	data	data	NOUN
easat-10526	361	11	collection	collection	NOUN
easat-10526	361	12	,	,	PUNCT
easat-10526	361	13	processing	processing	NOUN
easat-10526	361	14	,	,	PUNCT
easat-10526	361	15	and	and	CCONJ
easat-10526	361	16	use	use	NOUN
easat-10526	361	17	,	,	PUNCT
easat-10526	361	18	commit	commit	VERB
easat-10526	361	19	to	to	ADP
easat-10526	361	20	transparency	transparency	NOUN
easat-10526	361	21	in	in	ADP
easat-10526	361	22	collecting	collect	VERB
easat-10526	361	23	information	information	NOUN
easat-10526	361	24	,	,	PUNCT
easat-10526	361	25	and	and	CCONJ
easat-10526	361	26	provide	provide	VERB
easat-10526	361	27	explicit	explicit	ADJ
easat-10526	361	28	consent	consent	NOUN
easat-10526	361	29	instructions	instruction	NOUN
easat-10526	361	30	.	.	PUNCT
easat-10526	362	1	ensuring	ensure	VERB
easat-10526	362	2	the	the	DET
easat-10526	362	3	above	above	ADJ
easat-10526	362	4	factors	factor	NOUN
easat-10526	362	5	helps	help	VERB
easat-10526	362	6	increase	increase	VERB
easat-10526	362	7	consumer	consumer	NOUN
easat-10526	362	8	trust	trust	NOUN
easat-10526	362	9	and	and	CCONJ
easat-10526	362	10	acceptance	acceptance	NOUN
easat-10526	362	11	of	of	ADP
easat-10526	362	12	technology	technology	NOUN
easat-10526	362	13	,	,	PUNCT
easat-10526	362	14	thereby	thereby	ADV
easat-10526	362	15	driving	drive	VERB
easat-10526	362	16	click	click	VERB
easat-10526	362	17	-	-	PUNCT
easat-10526	362	18	through	through	ADP
easat-10526	362	19	intent	intent	NOUN
easat-10526	362	20	and	and	CCONJ
easat-10526	362	21	online	online	ADJ
easat-10526	362	22	shopping	shopping	NOUN
easat-10526	362	23	behavior	behavior	NOUN
easat-10526	362	24	.	.	PUNCT
easat-10526	363	1	8	8	X
easat-10526	363	2	.	.	X
easat-10526	363	3	limitation	limitation	NOUN
easat-10526	363	4	there	there	PRON
easat-10526	363	5	are	be	VERB
easat-10526	363	6	still	still	ADV
easat-10526	363	7	some	some	DET
easat-10526	363	8	restrictions	restriction	NOUN
easat-10526	363	9	on	on	ADP
easat-10526	363	10	this	this	DET
easat-10526	363	11	study	study	NOUN
easat-10526	363	12	.	.	PUNCT
easat-10526	364	1	first	first	ADV
easat-10526	364	2	of	of	ADP
easat-10526	364	3	all	all	PRON
easat-10526	364	4	,	,	PUNCT
easat-10526	364	5	it	it	PRON
easat-10526	364	6	ignores	ignore	VERB
easat-10526	364	7	long	long	ADJ
easat-10526	364	8	-	-	PUNCT
easat-10526	364	9	term	term	NOUN
easat-10526	364	10	elements	element	NOUN
easat-10526	364	11	like	like	ADP
easat-10526	364	12	customer	customer	NOUN
easat-10526	364	13	retention	retention	NOUN
easat-10526	364	14	or	or	CCONJ
easat-10526	364	15	brand	brand	NOUN
easat-10526	364	16	loyalty	loyalty	NOUN
easat-10526	364	17	in	in	ADP
easat-10526	364	18	favor	favor	NOUN
easat-10526	364	19	of	of	ADP
easat-10526	364	20	concentrating	concentrate	VERB
easat-10526	364	21	solely	solely	ADV
easat-10526	364	22	on	on	ADP
easat-10526	364	23	assessing	assess	VERB
easat-10526	364	24	the	the	DET
easat-10526	364	25	immediate	immediate	ADJ
easat-10526	364	26	impact	impact	NOUN
easat-10526	364	27	,	,	PUNCT
easat-10526	364	28	namely	namely	ADV
easat-10526	364	29	the	the	DET
easat-10526	364	30	customer	customer	NOUN
easat-10526	364	31	's	's	PART
easat-10526	364	32	purchase	purchase	NOUN
easat-10526	364	33	intention	intention	NOUN
easat-10526	364	34	.	.	PUNCT
easat-10526	365	1	second	second	ADV
easat-10526	365	2	,	,	PUNCT
easat-10526	365	3	the	the	DET
easat-10526	365	4	quantitative	quantitative	ADJ
easat-10526	365	5	data	datum	NOUN
easat-10526	365	6	were	be	AUX
easat-10526	365	7	mainly	mainly	ADV
easat-10526	365	8	gathered	gather	VERB
easat-10526	365	9	via	via	ADP
easat-10526	365	10	self	self	NOUN
easat-10526	365	11	-	-	PUNCT
easat-10526	365	12	reported	report	VERB
easat-10526	365	13	surveys	survey	NOUN
easat-10526	365	14	,	,	PUNCT
easat-10526	365	15	which	which	PRON
easat-10526	365	16	could	could	AUX
easat-10526	365	17	be	be	AUX
easat-10526	365	18	biased	bias	VERB
easat-10526	365	19	because	because	SCONJ
easat-10526	365	20	of	of	ADP
easat-10526	365	21	participants	participant	NOUN
easat-10526	365	22	'	'	PART
easat-10526	365	23	propensity	propensity	NOUN
easat-10526	365	24	to	to	PART
easat-10526	365	25	give	give	VERB
easat-10526	365	26	socially	socially	ADV
easat-10526	365	27	acceptable	acceptable	ADJ
easat-10526	365	28	answers	answer	NOUN
easat-10526	365	29	or	or	CCONJ
easat-10526	365	30	inability	inability	NOUN
easat-10526	365	31	to	to	PART
easat-10526	365	32	recall	recall	VERB
easat-10526	365	33	their	their	PRON
easat-10526	365	34	actual	actual	ADJ
easat-10526	365	35	actions	action	NOUN
easat-10526	365	36	precisely	precisely	ADV
easat-10526	365	37	.	.	PUNCT
easat-10526	366	1	the	the	DET
easat-10526	366	2	classification	classification	NOUN
easat-10526	366	3	of	of	ADP
easat-10526	366	4	particular	particular	ADJ
easat-10526	366	5	ai	ai	ADJ
easat-10526	366	6	-	-	PUNCT
easat-10526	366	7	personalized	personalized	ADJ
easat-10526	366	8	algorithms	algorithm	NOUN
easat-10526	366	9	or	or	CCONJ
easat-10526	366	10	variations	variation	NOUN
easat-10526	366	11	in	in	ADP
easat-10526	366	12	short	short	ADJ
easat-10526	366	13	video	video	NOUN
easat-10526	366	14	formats	format	NOUN
easat-10526	366	15	across	across	ADP
easat-10526	366	16	various	various	ADJ
easat-10526	366	17	product	product	NOUN
easat-10526	366	18	categories	category	NOUN
easat-10526	366	19	could	could	AUX
easat-10526	366	20	subtly	subtly	ADV
easat-10526	366	21	influence	influence	VERB
easat-10526	366	22	consumer	consumer	NOUN
easat-10526	366	23	perception	perception	NOUN
easat-10526	366	24	and	and	CCONJ
easat-10526	366	25	behavior	behavior	NOUN
easat-10526	366	26	.	.	PUNCT
easat-10526	367	1	future	future	ADJ
easat-10526	367	2	studies	study	NOUN
easat-10526	367	3	should	should	AUX
easat-10526	367	4	broaden	broaden	VERB
easat-10526	367	5	the	the	DET
easat-10526	367	6	survey	survey	NOUN
easat-10526	367	7	sample	sample	NOUN
easat-10526	367	8	to	to	PART
easat-10526	367	9	include	include	VERB
easat-10526	367	10	a	a	DET
easat-10526	367	11	wider	wide	ADJ
easat-10526	367	12	range	range	NOUN
easat-10526	367	13	of	of	ADP
easat-10526	367	14	consumer	consumer	NOUN
easat-10526	367	15	groups	group	NOUN
easat-10526	367	16	for	for	ADP
easat-10526	367	17	a	a	DET
easat-10526	367	18	more	more	ADV
easat-10526	367	19	comprehensive	comprehensive	ADJ
easat-10526	367	20	understanding	understanding	NOUN
easat-10526	367	21	of	of	ADP
easat-10526	367	22	the	the	DET
easat-10526	367	23	effects	effect	NOUN
easat-10526	367	24	of	of	ADP
easat-10526	367	25	ai	ai	ADJ
easat-10526	367	26	-	-	PUNCT
easat-10526	367	27	personalized	personalized	ADJ
easat-10526	367	28	short	short	ADJ
easat-10526	367	29	video	video	NOUN
easat-10526	367	30	content	content	NOUN
easat-10526	367	31	in	in	ADP
easat-10526	367	32	e	e	NOUN
easat-10526	367	33	-	-	NOUN
easat-10526	367	34	commerce	commerce	NOUN
easat-10526	367	35	.	.	PUNCT
easat-10526	368	1	the	the	DET
easat-10526	368	2	effectiveness	effectiveness	NOUN
easat-10526	368	3	of	of	ADP
easat-10526	368	4	ai	ai	ADJ
easat-10526	368	5	-	-	PUNCT
easat-10526	368	6	personalized	personalized	ADJ
easat-10526	368	7	short	short	ADJ
easat-10526	368	8	video	video	NOUN
easat-10526	368	9	content	content	NOUN
easat-10526	368	10	within	within	ADP
easat-10526	368	11	specific	specific	ADJ
easat-10526	368	12	domains	domain	NOUN
easat-10526	368	13	may	may	AUX
easat-10526	368	14	also	also	ADV
easat-10526	368	15	be	be	AUX
easat-10526	368	16	determined	determine	VERB
easat-10526	368	17	by	by	ADP
easat-10526	368	18	grouping	group	VERB
easat-10526	368	19	participants	participant	NOUN
easat-10526	368	20	by	by	ADP
easat-10526	368	21	product	product	NOUN
easat-10526	368	22	category	category	NOUN
easat-10526	368	23	,	,	PUNCT
easat-10526	368	24	such	such	ADJ
easat-10526	368	25	as	as	ADP
easat-10526	368	26	fashion	fashion	NOUN
easat-10526	368	27	,	,	PUNCT
easat-10526	368	28	cosmetics	cosmetic	NOUN
easat-10526	368	29	,	,	PUNCT
easat-10526	368	30	or	or	CCONJ
easat-10526	368	31	household	household	NOUN
easat-10526	368	32	goods	good	NOUN
easat-10526	368	33	.	.	PUNCT
easat-10526	369	1	to	to	PART
easat-10526	369	2	further	far	ADV
easat-10526	369	3	enhance	enhance	VERB
easat-10526	369	4	the	the	DET
easat-10526	369	5	objectivity	objectivity	NOUN
easat-10526	369	6	of	of	ADP
easat-10526	369	7	the	the	DET
easat-10526	369	8	results	result	NOUN
easat-10526	369	9	,	,	PUNCT
easat-10526	369	10	future	future	ADJ
easat-10526	369	11	research	research	NOUN
easat-10526	369	12	should	should	AUX
easat-10526	369	13	utilize	utilize	VERB
easat-10526	369	14	behavioral	behavioral	ADJ
easat-10526	369	15	tracking	tracking	NOUN
easat-10526	369	16	tools	tool	NOUN
easat-10526	369	17	on	on	ADP
easat-10526	369	18	ecommerce	ecommerce	NOUN
easat-10526	369	19	platforms	platform	NOUN
easat-10526	369	20	,	,	PUNCT
easat-10526	369	21	such	such	ADJ
easat-10526	369	22	as	as	ADP
easat-10526	369	23	conversion	conversion	NOUN
easat-10526	369	24	rates	rate	NOUN
easat-10526	369	25	,	,	PUNCT
easat-10526	369	26	scrolling	scroll	VERB
easat-10526	369	27	behavior	behavior	NOUN
easat-10526	369	28	,	,	PUNCT
easat-10526	369	29	and	and	CCONJ
easat-10526	369	30	video	video	NOUN
easat-10526	369	31	view	view	NOUN
easat-10526	369	32	duration	duration	NOUN
easat-10526	369	33	,	,	PUNCT
easat-10526	369	34	instead	instead	ADV
easat-10526	369	35	of	of	ADP
easat-10526	369	36	relying	rely	VERB
easat-10526	369	37	solely	solely	ADV
easat-10526	369	38	on	on	ADP
easat-10526	369	39	self	self	NOUN
easat-10526	369	40	-	-	PUNCT
easat-10526	369	41	reported	report	VERB
easat-10526	369	42	survey	survey	NOUN
easat-10526	369	43	data	datum	NOUN
easat-10526	369	44	.	.	PUNCT
easat-10526	370	1	finally	finally	ADV
easat-10526	370	2	,	,	PUNCT
easat-10526	370	3	by	by	ADP
easat-10526	370	4	employing	employ	VERB
easat-10526	370	5	longitudinal	longitudinal	ADJ
easat-10526	370	6	studies	study	NOUN
easat-10526	370	7	or	or	CCONJ
easat-10526	370	8	in	in	ADP
easat-10526	370	9	-	-	PUNCT
easat-10526	370	10	depth	depth	NOUN
easat-10526	370	11	interviews	interview	NOUN
easat-10526	370	12	to	to	PART
easat-10526	370	13	monitor	monitor	VERB
easat-10526	370	14	changes	change	NOUN
easat-10526	370	15	in	in	ADP
easat-10526	370	16	consumer	consumer	NOUN
easat-10526	370	17	perceptions	perception	NOUN
easat-10526	370	18	and	and	CCONJ
easat-10526	370	19	behaviors	behavior	NOUN
easat-10526	370	20	following	follow	VERB
easat-10526	370	21	repeated	repeat	VERB
easat-10526	370	22	exposure	exposure	NOUN
easat-10526	370	23	to	to	ADP
easat-10526	370	24	personalized	personalized	ADJ
easat-10526	370	25	content	content	NOUN
easat-10526	370	26	,	,	PUNCT
easat-10526	370	27	future	future	ADJ
easat-10526	370	28	research	research	NOUN
easat-10526	370	29	could	could	AUX
easat-10526	370	30	expand	expand	VERB
easat-10526	370	31	the	the	DET
easat-10526	370	32	model	model	NOUN
easat-10526	370	33	to	to	PART
easat-10526	370	34	investigate	investigate	VERB
easat-10526	370	35	the	the	DET
easat-10526	370	36	relationship	relationship	NOUN
easat-10526	370	37	between	between	ADP
easat-10526	370	38	personalized	personalized	ADJ
easat-10526	370	39	experiences	experience	NOUN
easat-10526	370	40	and	and	CCONJ
easat-10526	370	41	long	long	ADJ
easat-10526	370	42	-	-	PUNCT
easat-10526	370	43	term	term	NOUN
easat-10526	370	44	factors	factor	NOUN
easat-10526	370	45	.	.	PUNCT
easat-10526	371	1	this	this	DET
easat-10526	371	2	approach	approach	NOUN
easat-10526	371	3	would	would	AUX
easat-10526	371	4	better	well	ADV
easat-10526	371	5	evaluate	evaluate	VERB
easat-10526	371	6	ai	ai	PROPN
easat-10526	371	7	's	's	PART
easat-10526	371	8	long	long	ADJ
easat-10526	371	9	-	-	PUNCT
easat-10526	371	10	term	term	NOUN
easat-10526	371	11	efficacy	efficacy	NOUN
easat-10526	371	12	in	in	ADP
easat-10526	371	13	communication	communication	NOUN
easat-10526	371	14	tactics	tactic	NOUN
easat-10526	371	15	on	on	ADP
easat-10526	371	16	e	e	NOUN
easat-10526	371	17	-	-	NOUN
easat-10526	371	18	commerce	commerce	NOUN
easat-10526	371	19	platforms	platform	NOUN
easat-10526	371	20	.	.	PUNCT
easat-10526	372	1	funding	funding	NOUN
easat-10526	372	2	:	:	PUNCT
easat-10526	372	3	this	this	DET
easat-10526	372	4	research	research	NOUN
easat-10526	372	5	is	be	AUX
easat-10526	372	6	funded	fund	VERB
easat-10526	372	7	by	by	ADP
easat-10526	372	8	vietnam	vietnam	PROPN
easat-10526	372	9	national	national	PROPN
easat-10526	372	10	university	university	PROPN
easat-10526	372	11	ho	ho	PROPN
easat-10526	372	12	chi	chi	PROPN
easat-10526	372	13	minh	minh	PROPN
easat-10526	372	14	city	city	NOUN
easat-10526	372	15	(	(	PUNCT
easat-10526	372	16	vnu	vnu	PROPN
easat-10526	372	17	-	-	PUNCT
easat-10526	372	18	hcm	hcm	NOUN
easat-10526	372	19	)	)	PUNCT
easat-10526	372	20	under	under	ADP
easat-10526	372	21	a	a	DET
easat-10526	372	22	project	project	NOUN
easat-10526	372	23	within	within	ADP
easat-10526	372	24	the	the	DET
easat-10526	372	25	framework	framework	NOUN
easat-10526	372	26	of	of	ADP
easat-10526	372	27	the	the	DET
easat-10526	372	28	program	program	NOUN
easat-10526	372	29	titled	title	VERB
easat-10526	372	30	“	"	PUNCT
easat-10526	372	31	strengthening	strengthen	VERB
easat-10526	372	32	the	the	DET
easat-10526	372	33	capacity	capacity	NOUN
easat-10526	372	34	for	for	ADP
easat-10526	372	35	education	education	NOUN
easat-10526	372	36	and	and	CCONJ
easat-10526	372	37	basic	basic	ADJ
easat-10526	372	38	scientific	scientific	ADJ
easat-10526	372	39	research	research	NOUN
easat-10526	372	40	integrated	integrate	VERB
easat-10526	372	41	with	with	ADP
easat-10526	372	42	strategic	strategic	ADJ
easat-10526	372	43	technologies	technology	NOUN
easat-10526	372	44	at	at	ADP
easat-10526	372	45	vnu	vnu	PROPN
easat-10526	372	46	-	-	PUNCT
easat-10526	372	47	hcm	hcm	PROPN
easat-10526	372	48	,	,	PUNCT
easat-10526	372	49	aiming	aim	VERB
easat-10526	372	50	to	to	PART
easat-10526	372	51	achieve	achieve	VERB
easat-10526	372	52	advanced	advanced	ADJ
easat-10526	372	53	standards	standard	NOUN
easat-10526	372	54	comparable	comparable	ADJ
easat-10526	372	55	to	to	ADP
easat-10526	372	56	regional	regional	ADJ
easat-10526	372	57	and	and	CCONJ
easat-10526	372	58	global	global	ADJ
easat-10526	372	59	levels	level	NOUN
easat-10526	372	60	during	during	ADP
easat-10526	372	61	the	the	DET
easat-10526	372	62	2025	2025	NUM
easat-10526	372	63	-	-	SYM
easat-10526	372	64	2030	2030	NUM
easat-10526	372	65	period	period	NOUN
easat-10526	372	66	,	,	PUNCT
easat-10526	372	67	with	with	ADP
easat-10526	372	68	a	a	DET
easat-10526	372	69	vision	vision	NOUN
easat-10526	372	70	toward	toward	ADP
easat-10526	372	71	2045	2045	NUM
easat-10526	372	72	”	"	PUNCT
easat-10526	372	73	.	.	PUNCT
easat-10526	373	1	transparency	transparency	NOUN
easat-10526	373	2	:	:	PUNCT
easat-10526	373	3	the	the	DET
easat-10526	373	4	authors	author	NOUN
easat-10526	373	5	confirm	confirm	VERB
easat-10526	373	6	that	that	SCONJ
easat-10526	373	7	the	the	DET
easat-10526	373	8	manuscript	manuscript	NOUN
easat-10526	373	9	is	be	AUX
easat-10526	373	10	an	an	DET
easat-10526	373	11	honest	honest	ADJ
easat-10526	373	12	,	,	PUNCT
easat-10526	373	13	accurate	accurate	ADJ
easat-10526	373	14	,	,	PUNCT
easat-10526	373	15	and	and	CCONJ
easat-10526	373	16	transparent	transparent	ADJ
easat-10526	373	17	account	account	NOUN
easat-10526	373	18	of	of	ADP
easat-10526	373	19	the	the	DET
easat-10526	373	20	study	study	NOUN
easat-10526	373	21	;	;	PUNCT
easat-10526	373	22	that	that	SCONJ
easat-10526	373	23	no	no	DET
easat-10526	373	24	vital	vital	ADJ
easat-10526	373	25	features	feature	NOUN
easat-10526	373	26	of	of	ADP
easat-10526	373	27	the	the	DET
easat-10526	373	28	study	study	NOUN
easat-10526	373	29	have	have	AUX
easat-10526	373	30	been	be	AUX
easat-10526	373	31	omitted	omit	VERB
easat-10526	373	32	;	;	PUNCT
easat-10526	373	33	and	and	CCONJ
easat-10526	373	34	that	that	SCONJ
easat-10526	373	35	any	any	DET
easat-10526	373	36	discrepancies	discrepancy	NOUN
easat-10526	373	37	from	from	ADP
easat-10526	373	38	the	the	DET
easat-10526	373	39	study	study	NOUN
easat-10526	373	40	as	as	SCONJ
easat-10526	373	41	planned	plan	VERB
easat-10526	373	42	have	have	AUX
easat-10526	373	43	been	be	AUX
easat-10526	373	44	explained	explain	VERB
easat-10526	373	45	.	.	PUNCT
easat-10526	374	1	this	this	DET
easat-10526	374	2	study	study	NOUN
easat-10526	374	3	followed	follow	VERB
easat-10526	374	4	all	all	DET
easat-10526	374	5	ethical	ethical	ADJ
easat-10526	374	6	practices	practice	NOUN
easat-10526	374	7	during	during	ADP
easat-10526	374	8	writing	writing	NOUN
easat-10526	374	9	.	.	PUNCT
easat-10526	375	1	copyright	copyright	NOUN
easat-10526	375	2	:	:	PUNCT
easat-10526	375	3	©	©	PROPN
easat-10526	375	4	2025	2025	NUM
easat-10526	375	5	by	by	ADP
easat-10526	375	6	the	the	DET
easat-10526	375	7	authors	author	NOUN
easat-10526	375	8	.	.	PUNCT
easat-10526	376	1	this	this	DET
easat-10526	376	2	open	open	ADJ
easat-10526	376	3	-	-	PUNCT
easat-10526	376	4	access	access	NOUN
easat-10526	376	5	article	article	NOUN
easat-10526	376	6	is	be	AUX
easat-10526	376	7	distributed	distribute	VERB
easat-10526	376	8	under	under	ADP
easat-10526	376	9	the	the	DET
easat-10526	376	10	terms	term	NOUN
easat-10526	376	11	and	and	CCONJ
easat-10526	376	12	conditions	condition	NOUN
easat-10526	376	13	of	of	ADP
easat-10526	376	14	the	the	DET
easat-10526	376	15	creative	creative	ADJ
easat-10526	376	16	commons	common	NOUN
easat-10526	376	17	attribution	attribution	NOUN
easat-10526	376	18	(	(	PUNCT
easat-10526	376	19	cc	cc	NOUN
easat-10526	376	20	by	by	ADP
easat-10526	376	21	)	)	PUNCT
easat-10526	376	22	license	license	NOUN
easat-10526	376	23	(	(	PUNCT
easat-10526	376	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10526	376	25	)	)	PUNCT
easat-10526	376	26	.	.	PUNCT
easat-10526	377	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-10526	377	2	739	739	NUM
easat-10526	377	3	edelweiss	edelweiss	PROPN
easat-10526	377	4	applied	apply	VERB
easat-10526	377	5	science	science	NOUN
easat-10526	377	6	and	and	CCONJ
easat-10526	377	7	technology	technology	NOUN
easat-10526	377	8	issn	issn	PROPN
easat-10526	377	9	:	:	PUNCT
easat-10526	377	10	2576	2576	NUM
easat-10526	377	11	-	-	SYM
easat-10526	377	12	8484	8484	NUM
easat-10526	377	13	vol	vol	NOUN
easat-10526	377	14	.	.	PROPN
easat-10526	378	1	9	9	NUM
easat-10526	378	2	,	,	PUNCT
easat-10526	378	3	no	no	INTJ
easat-10526	378	4	.	.	NOUN
easat-10526	378	5	10	10	NUM
easat-10526	378	6	:	:	PUNCT
easat-10526	378	7	721	721	NUM
easat-10526	378	8	-	-	NUM
easat-10526	378	9	745	745	NUM
easat-10526	378	10	,	,	PUNCT
easat-10526	378	11	2025	2025	NUM
easat-10526	378	12	doi	doi	NOUN
easat-10526	378	13	:	:	PUNCT
easat-10526	378	14	10.55214/2576	10.55214/2576	NUM
easat-10526	378	15	-	-	SYM
easat-10526	378	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	379	1	©	©	ADP
easat-10526	379	2	2025	2025	NUM
easat-10526	379	3	by	by	ADP
easat-10526	379	4	the	the	DET
easat-10526	379	5	authors	author	NOUN
easat-10526	379	6	;	;	PUNCT
easat-10526	379	7	licensee	licensee	PROPN
easat-10526	379	8	learning	learn	VERB
easat-10526	379	9	gate	gate	NOUN
easat-10526	379	10	references	reference	NOUN
easat-10526	379	11	[	[	X
easat-10526	379	12	1	1	NUM
easat-10526	379	13	]	]	PUNCT
easat-10526	379	14	x.	x.	NOUN
easat-10526	379	15	chen	chen	PROPN
easat-10526	379	16	and	and	CCONJ
easat-10526	379	17	h.	h.	PROPN
easat-10526	379	18	deng	deng	PROPN
easat-10526	379	19	,	,	PUNCT
easat-10526	379	20	"	"	PUNCT
easat-10526	379	21	research	research	NOUN
easat-10526	379	22	on	on	ADP
easat-10526	379	23	personalized	personalize	VERB
easat-10526	379	24	recommendation	recommendation	NOUN
easat-10526	379	25	methods	method	NOUN
easat-10526	379	26	for	for	ADP
easat-10526	379	27	online	online	ADJ
easat-10526	379	28	video	video	NOUN
easat-10526	379	29	learning	learn	VERB
easat-10526	379	30	resources	resource	NOUN
easat-10526	379	31	,	,	PUNCT
easat-10526	379	32	"	"	PUNCT
easat-10526	379	33	applied	apply	VERB
easat-10526	379	34	sciences	science	NOUN
easat-10526	379	35	,	,	PUNCT
easat-10526	379	36	vol	vol	NOUN
easat-10526	379	37	.	.	PROPN
easat-10526	380	1	11	11	NUM
easat-10526	380	2	,	,	PUNCT
easat-10526	380	3	no	no	INTJ
easat-10526	380	4	.	.	NOUN
easat-10526	380	5	2	2	NUM
easat-10526	380	6	,	,	PUNCT
easat-10526	380	7	p.	p.	NOUN
easat-10526	380	8	804	804	NUM
easat-10526	380	9	,	,	PUNCT
easat-10526	380	10	2021	2021	NUM
easat-10526	380	11	.	.	PUNCT
easat-10526	381	1	https://doi.org/10.3390/app11020804	https://doi.org/10.3390/app11020804	PROPN
easat-10526	381	2	[	[	X
easat-10526	381	3	2	2	X
easat-10526	381	4	]	]	PUNCT
easat-10526	381	5	t.	t.	PROPN
easat-10526	381	6	davenport	davenport	PROPN
easat-10526	381	7	,	,	PUNCT
easat-10526	381	8	a.	a.	PROPN
easat-10526	381	9	guha	guha	PROPN
easat-10526	381	10	,	,	PUNCT
easat-10526	381	11	d.	d.	PROPN
easat-10526	381	12	grewal	grewal	PROPN
easat-10526	381	13	,	,	PUNCT
easat-10526	381	14	and	and	CCONJ
easat-10526	381	15	t.	t.	PROPN
easat-10526	381	16	bressgott	bressgott	PROPN
easat-10526	381	17	,	,	PUNCT
easat-10526	381	18	"	"	PUNCT
easat-10526	381	19	how	how	SCONJ
easat-10526	381	20	artificial	artificial	ADJ
easat-10526	381	21	intelligence	intelligence	NOUN
easat-10526	381	22	will	will	AUX
easat-10526	381	23	change	change	VERB
easat-10526	381	24	the	the	DET
easat-10526	381	25	future	future	NOUN
easat-10526	381	26	of	of	ADP
easat-10526	381	27	marketing	marketing	NOUN
easat-10526	381	28	,	,	PUNCT
easat-10526	381	29	"	"	PUNCT
easat-10526	381	30	journal	journal	NOUN
easat-10526	381	31	of	of	ADP
easat-10526	381	32	the	the	DET
easat-10526	381	33	academy	academy	NOUN
easat-10526	381	34	of	of	ADP
easat-10526	381	35	marketing	marketing	NOUN
easat-10526	381	36	science	science	NOUN
easat-10526	381	37	,	,	PUNCT
easat-10526	381	38	vol	vol	NOUN
easat-10526	381	39	.	.	PROPN
easat-10526	382	1	48	48	NUM
easat-10526	382	2	,	,	PUNCT
easat-10526	382	3	pp	pp	ADJ
easat-10526	382	4	.	.	PUNCT
easat-10526	383	1	24	24	NUM
easat-10526	383	2	-	-	SYM
easat-10526	383	3	42	42	NUM
easat-10526	383	4	,	,	PUNCT
easat-10526	383	5	2020	2020	NUM
easat-10526	383	6	.	.	PUNCT
easat-10526	384	1	https://doi.org/10.1007/s11747-019-00696-0	https://doi.org/10.1007/s11747-019-00696-0	NUM
easat-10526	385	1	[	[	X
easat-10526	385	2	3	3	NUM
easat-10526	385	3	]	]	X
easat-10526	385	4	m.	m.	NOUN
easat-10526	385	5	adam	adam	PROPN
easat-10526	385	6	,	,	PUNCT
easat-10526	385	7	m.	m.	NOUN
easat-10526	385	8	wessel	wessel	PROPN
easat-10526	385	9	,	,	PUNCT
easat-10526	385	10	and	and	CCONJ
easat-10526	385	11	a.	a.	NOUN
easat-10526	385	12	benlian	benlian	PROPN
easat-10526	385	13	,	,	PUNCT
easat-10526	385	14	"	"	PUNCT
easat-10526	385	15	ai	ai	NOUN
easat-10526	385	16	-	-	PUNCT
easat-10526	385	17	based	base	VERB
easat-10526	385	18	chatbots	chatbot	NOUN
easat-10526	385	19	in	in	ADP
easat-10526	385	20	customer	customer	NOUN
easat-10526	385	21	service	service	NOUN
easat-10526	385	22	and	and	CCONJ
easat-10526	385	23	their	their	PRON
easat-10526	385	24	effects	effect	NOUN
easat-10526	385	25	on	on	ADP
easat-10526	385	26	user	user	NOUN
easat-10526	385	27	compliance	compliance	NOUN
easat-10526	385	28	,	,	PUNCT
easat-10526	385	29	"	"	PUNCT
easat-10526	385	30	electronic	electronic	ADJ
easat-10526	385	31	markets	market	NOUN
easat-10526	385	32	,	,	PUNCT
easat-10526	385	33	vol	vol	NOUN
easat-10526	385	34	.	.	PROPN
easat-10526	385	35	31	31	NUM
easat-10526	385	36	,	,	PUNCT
easat-10526	385	37	pp	pp	ADJ
easat-10526	385	38	.	.	PUNCT
easat-10526	386	1	427	427	NUM
easat-10526	386	2	-	-	SYM
easat-10526	386	3	445	445	NUM
easat-10526	386	4	,	,	PUNCT
easat-10526	386	5	2021/06/01	2021/06/01	NOUN
easat-10526	386	6	2021	2021	NUM
easat-10526	386	7	.	.	PUNCT
easat-10526	387	1	https://doi.org/10.1007/s12525-020-00414-7	https://doi.org/10.1007/s12525-020-00414-7	PUNCT
easat-10526	388	1	[	[	X
easat-10526	388	2	4	4	NUM
easat-10526	388	3	]	]	PUNCT
easat-10526	388	4	m.-h	m.-h	NOUN
easat-10526	388	5	.	.	PUNCT
easat-10526	389	1	huang	huang	PROPN
easat-10526	389	2	and	and	CCONJ
easat-10526	389	3	r.	r.	PROPN
easat-10526	389	4	t.	t.	PROPN
easat-10526	389	5	rust	rust	PROPN
easat-10526	389	6	,	,	PUNCT
easat-10526	389	7	"	"	PUNCT
easat-10526	389	8	a	a	DET
easat-10526	389	9	strategic	strategic	ADJ
easat-10526	389	10	framework	framework	NOUN
easat-10526	389	11	for	for	ADP
easat-10526	389	12	artificial	artificial	ADJ
easat-10526	389	13	intelligence	intelligence	NOUN
easat-10526	389	14	in	in	ADP
easat-10526	389	15	marketing	marketing	NOUN
easat-10526	389	16	,	,	PUNCT
easat-10526	389	17	"	"	PUNCT
easat-10526	389	18	journal	journal	NOUN
easat-10526	389	19	of	of	ADP
easat-10526	389	20	the	the	DET
easat-10526	389	21	academy	academy	NOUN
easat-10526	389	22	of	of	ADP
easat-10526	389	23	marketing	marketing	NOUN
easat-10526	389	24	science	science	NOUN
easat-10526	389	25	,	,	PUNCT
easat-10526	389	26	vol	vol	NOUN
easat-10526	389	27	.	.	PROPN
easat-10526	389	28	49	49	NUM
easat-10526	389	29	,	,	PUNCT
easat-10526	389	30	pp	pp	ADJ
easat-10526	389	31	.	.	PUNCT
easat-10526	390	1	30	30	NUM
easat-10526	390	2	-	-	SYM
easat-10526	390	3	50	50	NUM
easat-10526	390	4	,	,	PUNCT
easat-10526	390	5	2021	2021	NUM
easat-10526	390	6	.	.	PUNCT
easat-10526	391	1	https://doi.org/10.1007/s11747-020-00749-9	https://doi.org/10.1007/s11747-020-00749-9	NUM
easat-10526	392	1	[	[	X
easat-10526	392	2	5	5	X
easat-10526	392	3	]	]	PUNCT
easat-10526	392	4	p.	p.	NOUN
easat-10526	392	5	singh	singh	PROPN
easat-10526	392	6	and	and	CCONJ
easat-10526	392	7	v.	v.	ADP
easat-10526	392	8	singh	singh	PROPN
easat-10526	392	9	,	,	PUNCT
easat-10526	392	10	"	"	PUNCT
easat-10526	392	11	the	the	DET
easat-10526	392	12	power	power	NOUN
easat-10526	392	13	of	of	ADP
easat-10526	392	14	ai	ai	NOUN
easat-10526	392	15	:	:	PUNCT
easat-10526	392	16	enhancing	enhance	VERB
easat-10526	392	17	customer	customer	NOUN
easat-10526	392	18	loyalty	loyalty	NOUN
easat-10526	392	19	through	through	ADP
easat-10526	392	20	satisfaction	satisfaction	NOUN
easat-10526	392	21	and	and	CCONJ
easat-10526	392	22	efficiency	efficiency	NOUN
easat-10526	392	23	,	,	PUNCT
easat-10526	392	24	"	"	PUNCT
easat-10526	392	25	cogent	cogent	NOUN
easat-10526	392	26	business	business	NOUN
easat-10526	392	27	&	&	CCONJ
easat-10526	392	28	management	management	PROPN
easat-10526	392	29	,	,	PUNCT
easat-10526	392	30	vol	vol	NOUN
easat-10526	392	31	.	.	PROPN
easat-10526	392	32	11	11	NUM
easat-10526	392	33	,	,	PUNCT
easat-10526	392	34	no	no	INTJ
easat-10526	392	35	.	.	NOUN
easat-10526	392	36	1	1	NUM
easat-10526	392	37	,	,	PUNCT
easat-10526	392	38	p.	p.	NOUN
easat-10526	392	39	2326107	2326107	NUM
easat-10526	392	40	,	,	PUNCT
easat-10526	392	41	2024	2024	NUM
easat-10526	392	42	.	.	PUNCT
easat-10526	393	1	[	[	X
easat-10526	393	2	6	6	NUM
easat-10526	393	3	]	]	PUNCT
easat-10526	393	4	s.	s.	PROPN
easat-10526	393	5	r.	r.	PROPN
easat-10526	393	6	adawiyah	adawiyah	PROPN
easat-10526	393	7	,	,	PUNCT
easat-10526	393	8	b.	b.	PROPN
easat-10526	393	9	purwandari	purwandari	PROPN
easat-10526	393	10	,	,	PUNCT
easat-10526	393	11	i.	i.	NOUN
easat-10526	393	12	eitiveni	eitiveni	NOUN
easat-10526	393	13	,	,	PUNCT
easat-10526	393	14	and	and	CCONJ
easat-10526	393	15	e.	e.	PROPN
easat-10526	393	16	h.	h.	PROPN
easat-10526	393	17	purwaningsih	purwaningsih	PROPN
easat-10526	393	18	,	,	PUNCT
easat-10526	393	19	"	"	PUNCT
easat-10526	393	20	the	the	DET
easat-10526	393	21	influence	influence	NOUN
easat-10526	393	22	of	of	ADP
easat-10526	393	23	ai	ai	PROPN
easat-10526	393	24	and	and	CCONJ
easat-10526	393	25	ar	ar	NOUN
easat-10526	393	26	technology	technology	NOUN
easat-10526	393	27	in	in	ADP
easat-10526	393	28	personalized	personalized	ADJ
easat-10526	393	29	recommendations	recommendation	NOUN
easat-10526	393	30	on	on	ADP
easat-10526	393	31	customer	customer	NOUN
easat-10526	393	32	usage	usage	NOUN
easat-10526	393	33	intention	intention	NOUN
easat-10526	393	34	:	:	PUNCT
easat-10526	393	35	a	a	DET
easat-10526	393	36	case	case	NOUN
easat-10526	393	37	study	study	NOUN
easat-10526	393	38	of	of	ADP
easat-10526	393	39	cosmetic	cosmetic	ADJ
easat-10526	393	40	products	product	NOUN
easat-10526	393	41	on	on	ADP
easat-10526	393	42	shopee	shopee	NOUN
easat-10526	393	43	,	,	PUNCT
easat-10526	393	44	"	"	PUNCT
easat-10526	393	45	applied	apply	VERB
easat-10526	393	46	sciences	science	NOUN
easat-10526	393	47	,	,	PUNCT
easat-10526	393	48	vol	vol	NOUN
easat-10526	393	49	.	.	PROPN
easat-10526	393	50	14	14	NUM
easat-10526	393	51	,	,	PUNCT
easat-10526	393	52	no	no	INTJ
easat-10526	393	53	.	.	NOUN
easat-10526	393	54	13	13	NUM
easat-10526	393	55	,	,	PUNCT
easat-10526	393	56	p.	p.	NOUN
easat-10526	393	57	5786	5786	NUM
easat-10526	393	58	,	,	PUNCT
easat-10526	393	59	2024	2024	NUM
easat-10526	393	60	.	.	PUNCT
easat-10526	394	1	https://doi.org/10.3390/app14135786	https://doi.org/10.3390/app14135786	X
easat-10526	395	1	[	[	X
easat-10526	395	2	7	7	NUM
easat-10526	395	3	]	]	X
easat-10526	395	4	r.	r.	PROPN
easat-10526	395	5	e.	e.	PROPN
easat-10526	395	6	bawack	bawack	PROPN
easat-10526	395	7	,	,	PUNCT
easat-10526	395	8	s.	s.	PROPN
easat-10526	395	9	f.	f.	PROPN
easat-10526	395	10	wamba	wamba	PROPN
easat-10526	395	11	,	,	PUNCT
easat-10526	395	12	k.	k.	PROPN
easat-10526	395	13	d.	d.	PROPN
easat-10526	395	14	a.	a.	PROPN
easat-10526	395	15	carillo	carillo	PROPN
easat-10526	395	16	,	,	PUNCT
easat-10526	395	17	and	and	CCONJ
easat-10526	395	18	s.	s.	PROPN
easat-10526	395	19	akter	akter	PROPN
easat-10526	395	20	,	,	PUNCT
easat-10526	395	21	"	"	PUNCT
easat-10526	395	22	artificial	artificial	ADJ
easat-10526	395	23	intelligence	intelligence	NOUN
easat-10526	395	24	in	in	ADP
easat-10526	395	25	e	e	PROPN
easat-10526	395	26	-	-	NOUN
easat-10526	395	27	commerce	commerce	NOUN
easat-10526	395	28	:	:	PUNCT
easat-10526	395	29	a	a	DET
easat-10526	395	30	bibliometric	bibliometric	ADJ
easat-10526	395	31	study	study	NOUN
easat-10526	395	32	and	and	CCONJ
easat-10526	395	33	literature	literature	PROPN
easat-10526	395	34	review	review	PROPN
easat-10526	395	35	,	,	PUNCT
easat-10526	395	36	"	"	PUNCT
easat-10526	395	37	electronic	electronic	ADJ
easat-10526	395	38	markets	market	NOUN
easat-10526	395	39	,	,	PUNCT
easat-10526	395	40	vol	vol	NOUN
easat-10526	395	41	.	.	PROPN
easat-10526	396	1	32	32	NUM
easat-10526	396	2	,	,	PUNCT
easat-10526	396	3	pp	pp	ADJ
easat-10526	396	4	.	.	PUNCT
easat-10526	397	1	297	297	NUM
easat-10526	397	2	-	-	SYM
easat-10526	397	3	338	338	NUM
easat-10526	397	4	,	,	PUNCT
easat-10526	397	5	2022	2022	NUM
easat-10526	397	6	.	.	PUNCT
easat-10526	398	1	https://doi.org/10.1007/s12525-022-00537-z	https://doi.org/10.1007/s12525-022-00537-z	PROPN
easat-10526	399	1	[	[	X
easat-10526	399	2	8	8	NUM
easat-10526	399	3	]	]	PUNCT
easat-10526	399	4	a.	a.	NOUN
easat-10526	399	5	greenstein	greenstein	PROPN
easat-10526	399	6	-	-	PUNCT
easat-10526	399	7	messica	messica	PROPN
easat-10526	399	8	and	and	CCONJ
easat-10526	399	9	l.	l.	PROPN
easat-10526	399	10	rokach	rokach	PROPN
easat-10526	399	11	,	,	PUNCT
easat-10526	399	12	"	"	PUNCT
easat-10526	399	13	personal	personal	ADJ
easat-10526	399	14	price	price	NOUN
easat-10526	399	15	aware	aware	ADJ
easat-10526	399	16	multi	multi	ADJ
easat-10526	399	17	-	-	ADJ
easat-10526	399	18	seller	seller	ADJ
easat-10526	399	19	recommender	recommender	NOUN
easat-10526	399	20	system	system	NOUN
easat-10526	399	21	:	:	PUNCT
easat-10526	399	22	evidence	evidence	NOUN
easat-10526	399	23	from	from	ADP
easat-10526	399	24	ebay	ebay	NOUN
easat-10526	399	25	,	,	PUNCT
easat-10526	399	26	"	"	PUNCT
easat-10526	399	27	knowledge	knowledge	NOUN
easat-10526	399	28	-	-	PUNCT
easat-10526	399	29	based	base	VERB
easat-10526	399	30	systems	system	NOUN
easat-10526	399	31	,	,	PUNCT
easat-10526	399	32	vol	vol	NOUN
easat-10526	399	33	.	.	PROPN
easat-10526	399	34	150	150	NUM
easat-10526	399	35	,	,	PUNCT
easat-10526	399	36	pp	pp	ADJ
easat-10526	399	37	.	.	PUNCT
easat-10526	400	1	14	14	NUM
easat-10526	400	2	-	-	SYM
easat-10526	400	3	26	26	NUM
easat-10526	400	4	,	,	PUNCT
easat-10526	400	5	2018	2018	NUM
easat-10526	400	6	.	.	PUNCT
easat-10526	401	1	[	[	X
easat-10526	401	2	9	9	NUM
easat-10526	401	3	]	]	X
easat-10526	401	4	d.-n	d.-n	PROPN
easat-10526	401	5	.	.	PUNCT
easat-10526	402	1	nguyen	nguyen	PROPN
easat-10526	402	2	,	,	PUNCT
easat-10526	402	3	v.-h	v.-h	NOUN
easat-10526	402	4	.	.	PUNCT
easat-10526	403	1	nguyen	nguyen	NOUN
easat-10526	403	2	,	,	PUNCT
easat-10526	403	3	t.	t.	PROPN
easat-10526	403	4	trinh	trinh	PROPN
easat-10526	403	5	,	,	PUNCT
easat-10526	403	6	t.	t.	PROPN
easat-10526	403	7	ho	ho	PROPN
easat-10526	403	8	,	,	PUNCT
easat-10526	403	9	and	and	CCONJ
easat-10526	403	10	h.-s	h.-s	PROPN
easat-10526	403	11	.	.	PUNCT
easat-10526	404	1	le	le	PROPN
easat-10526	404	2	,	,	PUNCT
easat-10526	404	3	"	"	PUNCT
easat-10526	404	4	a	a	DET
easat-10526	404	5	personalized	personalized	ADJ
easat-10526	404	6	product	product	NOUN
easat-10526	404	7	recommendation	recommendation	NOUN
easat-10526	404	8	model	model	NOUN
easat-10526	404	9	in	in	ADP
easat-10526	404	10	ecommerce	ecommerce	NOUN
easat-10526	404	11	based	base	VERB
easat-10526	404	12	on	on	ADP
easat-10526	404	13	retrieval	retrieval	NOUN
easat-10526	404	14	strategy	strategy	NOUN
easat-10526	404	15	,	,	PUNCT
easat-10526	404	16	"	"	PUNCT
easat-10526	404	17	journal	journal	NOUN
easat-10526	404	18	of	of	ADP
easat-10526	404	19	open	open	ADJ
easat-10526	404	20	innovation	innovation	NOUN
easat-10526	404	21	:	:	PUNCT
easat-10526	404	22	technology	technology	NOUN
easat-10526	404	23	,	,	PUNCT
easat-10526	404	24	market	market	NOUN
easat-10526	404	25	,	,	PUNCT
easat-10526	404	26	and	and	CCONJ
easat-10526	404	27	complexity	complexity	NOUN
easat-10526	404	28	,	,	PUNCT
easat-10526	404	29	vol	vol	NOUN
easat-10526	404	30	.	.	PROPN
easat-10526	405	1	10	10	NUM
easat-10526	405	2	,	,	PUNCT
easat-10526	405	3	no	no	INTJ
easat-10526	405	4	.	.	NOUN
easat-10526	405	5	2	2	NUM
easat-10526	405	6	,	,	PUNCT
easat-10526	405	7	p.	p.	NOUN
easat-10526	405	8	100303	100303	NUM
easat-10526	405	9	,	,	PUNCT
easat-10526	405	10	2024	2024	NUM
easat-10526	405	11	.	.	PUNCT
easat-10526	406	1	https://doi.org/10.1016/j.joitmc.2024.100303	https://doi.org/10.1016/j.joitmc.2024.100303	ADJ
easat-10526	406	2	[	[	X
easat-10526	406	3	10	10	NUM
easat-10526	406	4	]	]	X
easat-10526	406	5	y.	y.	PROPN
easat-10526	406	6	zhu	zhu	PROPN
easat-10526	406	7	,	,	PUNCT
easat-10526	406	8	h.	h.	PROPN
easat-10526	406	9	shi	shi	PROPN
easat-10526	406	10	,	,	PUNCT
easat-10526	406	11	h.	h.	PROPN
easat-10526	406	12	b.	b.	PROPN
easat-10526	406	13	a.	a.	PROPN
easat-10526	406	14	hashmi	hashmi	PROPN
easat-10526	406	15	,	,	PUNCT
easat-10526	406	16	and	and	CCONJ
easat-10526	406	17	q.	q.	PROPN
easat-10526	406	18	wu	wu	PROPN
easat-10526	406	19	,	,	PUNCT
easat-10526	406	20	"	"	PUNCT
easat-10526	406	21	bridging	bridge	VERB
easat-10526	406	22	artificial	artificial	ADJ
easat-10526	406	23	intelligence	intelligence	NOUN
easat-10526	406	24	-	-	PUNCT
easat-10526	406	25	based	base	VERB
easat-10526	406	26	services	service	NOUN
easat-10526	406	27	and	and	CCONJ
easat-10526	406	28	online	online	ADJ
easat-10526	406	29	impulse	impulse	ADJ
easat-10526	406	30	buying	buying	NOUN
easat-10526	406	31	in	in	ADP
easat-10526	406	32	e	e	NOUN
easat-10526	406	33	-	-	ADJ
easat-10526	406	34	retailing	retailing	ADJ
easat-10526	406	35	context	context	NOUN
easat-10526	406	36	,	,	PUNCT
easat-10526	406	37	"	"	PUNCT
easat-10526	406	38	electronic	electronic	ADJ
easat-10526	406	39	commerce	commerce	NOUN
easat-10526	406	40	research	research	NOUN
easat-10526	406	41	and	and	CCONJ
easat-10526	406	42	applications	application	NOUN
easat-10526	406	43	,	,	PUNCT
easat-10526	406	44	vol	vol	NOUN
easat-10526	406	45	.	.	PROPN
easat-10526	406	46	62	62	NUM
easat-10526	406	47	,	,	PUNCT
easat-10526	406	48	p.	p.	NOUN
easat-10526	406	49	101333	101333	NUM
easat-10526	406	50	,	,	PUNCT
easat-10526	406	51	2023	2023	NUM
easat-10526	406	52	.	.	PUNCT
easat-10526	407	1	https://doi.org/10.1016/j.elerap.2023.101333	https://doi.org/10.1016/j.elerap.2023.101333	NOUN
easat-10526	407	2	[	[	X
easat-10526	407	3	11	11	NUM
easat-10526	407	4	]	]	PUNCT
easat-10526	407	5	r.	r.	PROPN
easat-10526	407	6	chaturvedi	chaturvedi	PROPN
easat-10526	407	7	,	,	PUNCT
easat-10526	407	8	s.	s.	PROPN
easat-10526	407	9	verma	verma	PROPN
easat-10526	407	10	,	,	PUNCT
easat-10526	407	11	r.	r.	PROPN
easat-10526	407	12	das	das	PROPN
easat-10526	407	13	,	,	PUNCT
easat-10526	407	14	and	and	CCONJ
easat-10526	407	15	y.	y.	PROPN
easat-10526	407	16	k.	k.	PROPN
easat-10526	407	17	dwivedi	dwivedi	PROPN
easat-10526	407	18	,	,	PUNCT
easat-10526	407	19	"	"	PUNCT
easat-10526	407	20	social	social	ADJ
easat-10526	407	21	companionship	companionship	NOUN
easat-10526	407	22	with	with	ADP
easat-10526	407	23	artificial	artificial	ADJ
easat-10526	407	24	intelligence	intelligence	NOUN
easat-10526	407	25	:	:	PUNCT
easat-10526	407	26	recent	recent	ADJ
easat-10526	407	27	trends	trend	NOUN
easat-10526	407	28	and	and	CCONJ
easat-10526	407	29	future	future	ADJ
easat-10526	407	30	avenues	avenue	NOUN
easat-10526	407	31	,	,	PUNCT
easat-10526	407	32	"	"	PUNCT
easat-10526	407	33	technological	technological	ADJ
easat-10526	407	34	forecasting	forecasting	NOUN
easat-10526	407	35	and	and	CCONJ
easat-10526	407	36	social	social	ADJ
easat-10526	407	37	change	change	NOUN
easat-10526	407	38	,	,	PUNCT
easat-10526	407	39	vol	vol	NOUN
easat-10526	407	40	.	.	NOUN
easat-10526	407	41	193	193	NUM
easat-10526	407	42	,	,	PUNCT
easat-10526	407	43	p.	p.	NOUN
easat-10526	407	44	122634	122634	NUM
easat-10526	407	45	,	,	PUNCT
easat-10526	407	46	2023	2023	NUM
easat-10526	407	47	.	.	PUNCT
easat-10526	408	1	[	[	X
easat-10526	408	2	12	12	NUM
easat-10526	408	3	]	]	PUNCT
easat-10526	408	4	z.	z.	PROPN
easat-10526	408	5	cheng	cheng	PROPN
easat-10526	408	6	,	,	PUNCT
easat-10526	408	7	b.	b.	PROPN
easat-10526	408	8	shao	shao	PROPN
easat-10526	408	9	,	,	PUNCT
easat-10526	408	10	and	and	CCONJ
easat-10526	408	11	y.	y.	PROPN
easat-10526	408	12	zhang	zhang	PROPN
easat-10526	408	13	,	,	PUNCT
easat-10526	408	14	"	"	PUNCT
easat-10526	408	15	effect	effect	NOUN
easat-10526	408	16	of	of	ADP
easat-10526	408	17	product	product	NOUN
easat-10526	408	18	presentation	presentation	NOUN
easat-10526	408	19	videos	video	NOUN
easat-10526	408	20	on	on	ADP
easat-10526	408	21	consumers	consumer	NOUN
easat-10526	408	22	'	'	PART
easat-10526	408	23	purchase	purchase	NOUN
easat-10526	408	24	intention	intention	NOUN
easat-10526	408	25	:	:	PUNCT
easat-10526	408	26	the	the	DET
easat-10526	408	27	role	role	NOUN
easat-10526	408	28	of	of	ADP
easat-10526	408	29	perceived	perceive	VERB
easat-10526	408	30	diagnosticity	diagnosticity	NOUN
easat-10526	408	31	,	,	PUNCT
easat-10526	408	32	mental	mental	ADJ
easat-10526	408	33	imagery	imagery	NOUN
easat-10526	408	34	,	,	PUNCT
easat-10526	408	35	and	and	CCONJ
easat-10526	408	36	product	product	NOUN
easat-10526	408	37	rating	rating	NOUN
easat-10526	408	38	,	,	PUNCT
easat-10526	408	39	"	"	PUNCT
easat-10526	408	40	frontiers	frontier	NOUN
easat-10526	408	41	in	in	ADP
easat-10526	408	42	psychology	psychology	NOUN
easat-10526	408	43	,	,	PUNCT
easat-10526	408	44	vol	vol	NOUN
easat-10526	408	45	.	.	PROPN
easat-10526	408	46	13	13	NUM
easat-10526	408	47	,	,	PUNCT
easat-10526	408	48	p.	p.	NOUN
easat-10526	408	49	812579	812579	NUM
easat-10526	408	50	,	,	PUNCT
easat-10526	408	51	2022	2022	NUM
easat-10526	408	52	.	.	PUNCT
easat-10526	409	1	[	[	X
easat-10526	409	2	13	13	NUM
easat-10526	409	3	]	]	PUNCT
easat-10526	409	4	q.	q.	PROPN
easat-10526	409	5	liang	liang	PROPN
easat-10526	409	6	and	and	CCONJ
easat-10526	409	7	j.	j.	PROPN
easat-10526	409	8	liu	liu	PROPN
easat-10526	409	9	,	,	PUNCT
easat-10526	409	10	"	"	PUNCT
easat-10526	409	11	research	research	NOUN
easat-10526	409	12	on	on	ADP
easat-10526	409	13	the	the	DET
easat-10526	409	14	influence	influence	NOUN
easat-10526	409	15	of	of	ADP
easat-10526	409	16	short	short	ADJ
easat-10526	409	17	video	video	NOUN
easat-10526	409	18	ai	ai	VERB
easat-10526	409	19	personalized	personalize	VERB
easat-10526	409	20	recommendation	recommendation	NOUN
easat-10526	409	21	on	on	ADP
easat-10526	409	22	consumers	consumer	NOUN
easat-10526	409	23	’	'	PUNCT
easat-10526	409	24	impulsive	impulsive	ADJ
easat-10526	409	25	buying	buying	NOUN
easat-10526	409	26	behavior	behavior	NOUN
easat-10526	409	27	—	—	PUNCT
easat-10526	409	28	moderating	moderate	VERB
easat-10526	409	29	effects	effect	NOUN
easat-10526	409	30	based	base	VERB
easat-10526	409	31	on	on	ADP
easat-10526	409	32	algorithmic	algorithmic	ADJ
easat-10526	409	33	attitudes	attitude	NOUN
easat-10526	409	34	,	,	PUNCT
easat-10526	409	35	"	"	PUNCT
easat-10526	409	36	in	in	ADP
easat-10526	409	37	proceedings	proceeding	NOUN
easat-10526	409	38	of	of	ADP
easat-10526	409	39	the	the	DET
easat-10526	409	40	2024	2024	NUM
easat-10526	409	41	7th	7th	ADJ
easat-10526	409	42	international	international	ADJ
easat-10526	409	43	conference	conference	NOUN
easat-10526	409	44	on	on	ADP
easat-10526	409	45	information	information	NOUN
easat-10526	409	46	management	management	NOUN
easat-10526	409	47	and	and	CCONJ
easat-10526	409	48	management	management	NOUN
easat-10526	409	49	science	science	NOUN
easat-10526	409	50	,	,	PUNCT
easat-10526	409	51	2024	2024	NUM
easat-10526	409	52	,	,	PUNCT
easat-10526	409	53	pp	pp	ADV
easat-10526	409	54	.	.	PUNCT
easat-10526	410	1	45	45	NUM
easat-10526	410	2	-	-	SYM
easat-10526	410	3	50	50	NUM
easat-10526	410	4	.	.	PUNCT
easat-10526	411	1	[	[	X
easat-10526	411	2	14	14	NUM
easat-10526	411	3	]	]	PUNCT
easat-10526	411	4	t.	t.	PROPN
easat-10526	411	5	t.	t.	PROPN
easat-10526	411	6	a.	a.	PROPN
easat-10526	411	7	ngo	ngo	PROPN
easat-10526	411	8	,	,	PUNCT
easat-10526	411	9	h.	h.	PROPN
easat-10526	411	10	l.	l.	PROPN
easat-10526	411	11	t.	t.	PROPN
easat-10526	411	12	nguyen	nguyen	PROPN
easat-10526	411	13	,	,	PUNCT
easat-10526	411	14	h.	h.	PROPN
easat-10526	411	15	p.	p.	PROPN
easat-10526	411	16	nguyen	nguyen	PROPN
easat-10526	411	17	,	,	PUNCT
easat-10526	411	18	h.	h.	PROPN
easat-10526	411	19	t.	t.	PROPN
easat-10526	411	20	a.	a.	PROPN
easat-10526	411	21	mai	mai	PROPN
easat-10526	411	22	,	,	PUNCT
easat-10526	411	23	t.	t.	PROPN
easat-10526	411	24	h.	h.	PROPN
easat-10526	411	25	t.	t.	PROPN
easat-10526	411	26	mai	mai	PROPN
easat-10526	411	27	,	,	PUNCT
easat-10526	411	28	and	and	CCONJ
easat-10526	411	29	p.	p.	PROPN
easat-10526	411	30	l.	l.	PROPN
easat-10526	411	31	hoang	hoang	PROPN
easat-10526	411	32	,	,	PUNCT
easat-10526	411	33	"	"	PUNCT
easat-10526	411	34	a	a	DET
easat-10526	411	35	comprehensive	comprehensive	ADJ
easat-10526	411	36	study	study	NOUN
easat-10526	411	37	on	on	ADP
easat-10526	411	38	factors	factor	NOUN
easat-10526	411	39	influencing	influence	VERB
easat-10526	411	40	online	online	ADJ
easat-10526	411	41	impulse	impulse	ADJ
easat-10526	411	42	buying	buying	NOUN
easat-10526	411	43	behavior	behavior	NOUN
easat-10526	411	44	:	:	PUNCT
easat-10526	411	45	evidence	evidence	NOUN
easat-10526	411	46	from	from	ADP
easat-10526	411	47	shopee	shopee	NOUN
easat-10526	411	48	video	video	NOUN
easat-10526	411	49	platform	platform	NOUN
easat-10526	411	50	,	,	PUNCT
easat-10526	411	51	"	"	PUNCT
easat-10526	411	52	heliyon	heliyon	NOUN
easat-10526	411	53	,	,	PUNCT
easat-10526	411	54	vol	vol	NOUN
easat-10526	411	55	.	.	PROPN
easat-10526	412	1	10	10	NUM
easat-10526	412	2	,	,	PUNCT
easat-10526	412	3	no	no	INTJ
easat-10526	412	4	.	.	NOUN
easat-10526	412	5	15	15	NUM
easat-10526	412	6	,	,	PUNCT
easat-10526	412	7	p.	p.	PROPN
easat-10526	412	8	e35743	e35743	PROPN
easat-10526	412	9	,	,	PUNCT
easat-10526	412	10	2024	2024	NUM
easat-10526	412	11	.	.	PUNCT
easat-10526	413	1	https://doi.org/10.1016/j.heliyon.2024.e35743	https://doi.org/10.1016/j.heliyon.2024.e35743	X
easat-10526	414	1	[	[	X
easat-10526	414	2	15	15	NUM
easat-10526	414	3	]	]	X
easat-10526	414	4	c.	c.	PROPN
easat-10526	414	5	luo	luo	PROPN
easat-10526	414	6	,	,	PUNCT
easat-10526	414	7	n.	n.	PROPN
easat-10526	414	8	a.	a.	PROPN
easat-10526	414	9	m.	m.	PROPN
easat-10526	414	10	hasan	hasan	PROPN
easat-10526	414	11	,	,	PUNCT
easat-10526	414	12	a.	a.	NOUN
easat-10526	414	13	m.	m.	NOUN
easat-10526	414	14	t.	t.	PROPN
easat-10526	414	15	zamri	zamri	PROPN
easat-10526	414	16	bin	bin	PROPN
easat-10526	414	17	ahmad	ahmad	PROPN
easat-10526	414	18	,	,	PUNCT
easat-10526	414	19	and	and	CCONJ
easat-10526	414	20	g.	g.	PROPN
easat-10526	414	21	lei	lei	PROPN
easat-10526	414	22	,	,	PUNCT
easat-10526	414	23	"	"	PUNCT
easat-10526	414	24	influence	influence	NOUN
easat-10526	414	25	of	of	ADP
easat-10526	414	26	short	short	ADJ
easat-10526	414	27	video	video	NOUN
easat-10526	414	28	content	content	NOUN
easat-10526	414	29	on	on	ADP
easat-10526	414	30	consumers	consumer	NOUN
easat-10526	414	31	purchase	purchase	NOUN
easat-10526	414	32	intentions	intention	NOUN
easat-10526	414	33	on	on	ADP
easat-10526	414	34	social	social	ADJ
easat-10526	414	35	media	medium	NOUN
easat-10526	414	36	platforms	platform	NOUN
easat-10526	414	37	with	with	ADP
easat-10526	414	38	trust	trust	NOUN
easat-10526	414	39	as	as	ADP
easat-10526	414	40	a	a	DET
easat-10526	414	41	mediator	mediator	NOUN
easat-10526	414	42	,	,	PUNCT
easat-10526	414	43	"	"	PUNCT
easat-10526	414	44	scientific	scientific	ADJ
easat-10526	414	45	reports	report	NOUN
easat-10526	414	46	,	,	PUNCT
easat-10526	414	47	vol	vol	NOUN
easat-10526	414	48	.	.	PROPN
easat-10526	414	49	15	15	NUM
easat-10526	414	50	,	,	PUNCT
easat-10526	414	51	no	no	INTJ
easat-10526	414	52	.	.	NOUN
easat-10526	414	53	1	1	NUM
easat-10526	414	54	,	,	PUNCT
easat-10526	414	55	p.	p.	NOUN
easat-10526	414	56	16605	16605	NUM
easat-10526	414	57	,	,	PUNCT
easat-10526	414	58	2025	2025	NUM
easat-10526	414	59	.	.	PUNCT
easat-10526	415	1	[	[	X
easat-10526	415	2	16	16	NUM
easat-10526	415	3	]	]	PUNCT
easat-10526	415	4	p.	p.	PROPN
easat-10526	415	5	gao	gao	PROPN
easat-10526	415	6	,	,	PUNCT
easat-10526	415	7	h.	h.	PROPN
easat-10526	415	8	jiang	jiang	PROPN
easat-10526	415	9	,	,	PUNCT
easat-10526	415	10	y.	y.	PROPN
easat-10526	415	11	xie	xie	PROPN
easat-10526	415	12	,	,	PUNCT
easat-10526	415	13	and	and	CCONJ
easat-10526	415	14	y.	y.	PROPN
easat-10526	415	15	cheng	cheng	PROPN
easat-10526	415	16	,	,	PUNCT
easat-10526	415	17	"	"	PUNCT
easat-10526	415	18	the	the	DET
easat-10526	415	19	triggering	trigger	VERB
easat-10526	415	20	mechanism	mechanism	NOUN
easat-10526	415	21	of	of	ADP
easat-10526	415	22	short	short	ADJ
easat-10526	415	23	video	video	NOUN
easat-10526	415	24	customer	customer	NOUN
easat-10526	415	25	inspiration	inspiration	NOUN
easat-10526	415	26	–	–	PUNCT
easat-10526	415	27	qualitative	qualitative	ADJ
easat-10526	415	28	analysis	analysis	NOUN
easat-10526	415	29	based	base	VERB
easat-10526	415	30	on	on	ADP
easat-10526	415	31	the	the	DET
easat-10526	415	32	repertory	repertory	ADJ
easat-10526	415	33	grid	grid	NOUN
easat-10526	415	34	technique	technique	NOUN
easat-10526	415	35	,	,	PUNCT
easat-10526	415	36	"	"	PUNCT
easat-10526	415	37	frontiers	frontier	NOUN
easat-10526	415	38	in	in	ADP
easat-10526	415	39	psychology	psychology	NOUN
easat-10526	415	40	,	,	PUNCT
easat-10526	415	41	vol	vol	NOUN
easat-10526	415	42	.	.	PROPN
easat-10526	415	43	12	12	NUM
easat-10526	415	44	,	,	PUNCT
easat-10526	415	45	p.	p.	NOUN
easat-10526	415	46	791567	791567	NUM
easat-10526	415	47	,	,	PUNCT
easat-10526	415	48	2021	2021	NUM
easat-10526	415	49	.	.	PUNCT
easat-10526	416	1	[	[	X
easat-10526	416	2	17	17	NUM
easat-10526	416	3	]	]	PUNCT
easat-10526	416	4	q.	q.	PROPN
easat-10526	416	5	yang	yang	PROPN
easat-10526	416	6	,	,	PUNCT
easat-10526	416	7	y.	y.	PROPN
easat-10526	416	8	wang	wang	PROPN
easat-10526	416	9	,	,	PUNCT
easat-10526	416	10	q.	q.	PROPN
easat-10526	416	11	wang	wang	PROPN
easat-10526	416	12	,	,	PUNCT
easat-10526	416	13	y.	y.	PROPN
easat-10526	416	14	jiang	jiang	PROPN
easat-10526	416	15	,	,	PUNCT
easat-10526	416	16	and	and	CCONJ
easat-10526	416	17	j.	j.	PROPN
easat-10526	416	18	li	li	PROPN
easat-10526	416	19	,	,	PUNCT
easat-10526	416	20	"	"	PUNCT
easat-10526	416	21	harmonizing	harmonize	VERB
easat-10526	416	22	sight	sight	NOUN
easat-10526	416	23	and	and	CCONJ
easat-10526	416	24	sound	sound	NOUN
easat-10526	416	25	:	:	PUNCT
easat-10526	416	26	the	the	DET
easat-10526	416	27	impact	impact	NOUN
easat-10526	416	28	of	of	ADP
easat-10526	416	29	auditory	auditory	ADJ
easat-10526	416	30	emotional	emotional	ADJ
easat-10526	416	31	arousal	arousal	NOUN
easat-10526	416	32	,	,	PUNCT
easat-10526	416	33	visual	visual	ADJ
easat-10526	416	34	variation	variation	NOUN
easat-10526	416	35	,	,	PUNCT
easat-10526	416	36	and	and	CCONJ
easat-10526	416	37	their	their	PRON
easat-10526	416	38	congruence	congruence	NOUN
easat-10526	416	39	on	on	ADP
easat-10526	416	40	consumer	consumer	NOUN
easat-10526	416	41	engagement	engagement	NOUN
easat-10526	416	42	in	in	ADP
easat-10526	416	43	short	short	ADJ
easat-10526	416	44	video	video	NOUN
easat-10526	416	45	marketing	marketing	NOUN
easat-10526	416	46	,	,	PUNCT
easat-10526	416	47	"	"	PUNCT
easat-10526	416	48	journal	journal	NOUN
easat-10526	416	49	of	of	ADP
easat-10526	416	50	theoretical	theoretical	ADJ
easat-10526	416	51	and	and	CCONJ
easat-10526	416	52	applied	apply	VERB
easat-10526	416	53	electronic	electronic	ADJ
easat-10526	416	54	commerce	commerce	NOUN
easat-10526	416	55	research	research	NOUN
easat-10526	416	56	,	,	PUNCT
easat-10526	416	57	vol	vol	NOUN
easat-10526	416	58	.	.	PROPN
easat-10526	416	59	20	20	NUM
easat-10526	416	60	,	,	PUNCT
easat-10526	416	61	no	no	INTJ
easat-10526	416	62	.	.	NOUN
easat-10526	416	63	2	2	NUM
easat-10526	416	64	,	,	PUNCT
easat-10526	416	65	p.	p.	NOUN
easat-10526	416	66	69	69	NUM
easat-10526	416	67	,	,	PUNCT
easat-10526	416	68	2025	2025	NUM
easat-10526	416	69	.	.	PUNCT
easat-10526	417	1	[	[	X
easat-10526	417	2	18	18	NUM
easat-10526	417	3	]	]	X
easat-10526	417	4	v.	v.	PROPN
easat-10526	417	5	kumar	kumar	PROPN
easat-10526	417	6	,	,	PUNCT
easat-10526	417	7	a.	a.	PROPN
easat-10526	417	8	r.	r.	PROPN
easat-10526	417	9	ashraf	ashraf	PROPN
easat-10526	417	10	,	,	PUNCT
easat-10526	417	11	and	and	CCONJ
easat-10526	417	12	w.	w.	PROPN
easat-10526	417	13	nadeem	nadeem	PROPN
easat-10526	417	14	,	,	PUNCT
easat-10526	417	15	"	"	PUNCT
easat-10526	417	16	ai	ai	ADJ
easat-10526	417	17	-	-	PUNCT
easat-10526	417	18	powered	powered	ADJ
easat-10526	417	19	marketing	marketing	NOUN
easat-10526	417	20	:	:	PUNCT
easat-10526	417	21	what	what	PRON
easat-10526	417	22	,	,	PUNCT
easat-10526	417	23	where	where	SCONJ
easat-10526	417	24	,	,	PUNCT
easat-10526	417	25	and	and	CCONJ
easat-10526	417	26	how	how	SCONJ
easat-10526	417	27	?	?	PUNCT
easat-10526	417	28	,	,	PUNCT
easat-10526	417	29	"	"	PUNCT
easat-10526	417	30	international	international	ADJ
easat-10526	417	31	journal	journal	NOUN
easat-10526	417	32	of	of	ADP
easat-10526	417	33	information	information	NOUN
easat-10526	417	34	management	management	NOUN
easat-10526	417	35	,	,	PUNCT
easat-10526	417	36	vol	vol	NOUN
easat-10526	417	37	.	.	PROPN
easat-10526	417	38	77	77	NUM
easat-10526	417	39	,	,	PUNCT
easat-10526	417	40	p.	p.	NOUN
easat-10526	417	41	102783	102783	NUM
easat-10526	417	42	,	,	PUNCT
easat-10526	417	43	2024	2024	NUM
easat-10526	417	44	.	.	PUNCT
easat-10526	418	1	[	[	X
easat-10526	418	2	19	19	NUM
easat-10526	418	3	]	]	PUNCT
easat-10526	418	4	s.	s.	PROPN
easat-10526	418	5	zhang	zhang	PROPN
easat-10526	418	6	et	et	PROPN
easat-10526	418	7	al	al	PROPN
easat-10526	418	8	.	.	PROPN
easat-10526	418	9	,	,	PUNCT
easat-10526	418	10	"	"	PUNCT
easat-10526	418	11	eeg	eeg	NOUN
easat-10526	418	12	-	-	PUNCT
easat-10526	418	13	svrec	svrec	NOUN
easat-10526	418	14	:	:	PUNCT
easat-10526	418	15	an	an	DET
easat-10526	418	16	eeg	eeg	NOUN
easat-10526	418	17	dataset	dataset	VERB
easat-10526	418	18	with	with	ADP
easat-10526	418	19	user	user	NOUN
easat-10526	418	20	multidimensional	multidimensional	ADJ
easat-10526	418	21	affective	affective	ADJ
easat-10526	418	22	engagement	engagement	NOUN
easat-10526	418	23	labels	label	NOUN
easat-10526	418	24	in	in	ADP
easat-10526	418	25	short	short	ADJ
easat-10526	418	26	video	video	NOUN
easat-10526	418	27	recommendation	recommendation	NOUN
easat-10526	418	28	,	,	PUNCT
easat-10526	418	29	"	"	PUNCT
easat-10526	418	30	in	in	ADP
easat-10526	418	31	proceedings	proceeding	NOUN
easat-10526	418	32	of	of	ADP
easat-10526	418	33	the	the	DET
easat-10526	418	34	47th	47th	ADJ
easat-10526	418	35	international	international	PROPN
easat-10526	418	36	acm	acm	PROPN
easat-10526	418	37	sigir	sigir	PROPN
easat-10526	418	38	conference	conference	PROPN
easat-10526	418	39	on	on	ADP
easat-10526	418	40	research	research	NOUN
easat-10526	418	41	and	and	CCONJ
easat-10526	418	42	development	development	NOUN
easat-10526	418	43	in	in	ADP
easat-10526	418	44	information	information	NOUN
easat-10526	418	45	retrieval	retrieval	NOUN
easat-10526	418	46	,	,	PUNCT
easat-10526	418	47	2024	2024	NUM
easat-10526	418	48	,	,	PUNCT
easat-10526	418	49	pp	pp	ADJ
easat-10526	418	50	.	.	PUNCT
easat-10526	419	1	698	698	NUM
easat-10526	419	2	-	-	SYM
easat-10526	419	3	708	708	NUM
easat-10526	419	4	.	.	PUNCT
easat-10526	420	1	[	[	X
easat-10526	420	2	20	20	NUM
easat-10526	420	3	]	]	PUNCT
easat-10526	420	4	p.	p.	NOUN
easat-10526	420	5	li	li	PROPN
easat-10526	420	6	,	,	PUNCT
easat-10526	420	7	m.	m.	PROPN
easat-10526	420	8	que	que	PROPN
easat-10526	420	9	,	,	PUNCT
easat-10526	420	10	z.	z.	PROPN
easat-10526	420	11	jiang	jiang	PROPN
easat-10526	420	12	,	,	PUNCT
easat-10526	420	13	y.	y.	PROPN
easat-10526	420	14	hu	hu	PROPN
easat-10526	420	15	,	,	PUNCT
easat-10526	420	16	and	and	CCONJ
easat-10526	420	17	a.	a.	NOUN
easat-10526	420	18	tuzhilin	tuzhilin	PROPN
easat-10526	420	19	,	,	PUNCT
easat-10526	420	20	"	"	PUNCT
easat-10526	420	21	purs	pur	NOUN
easat-10526	420	22	:	:	PUNCT
easat-10526	420	23	personalized	personalize	VERB
easat-10526	420	24	unexpected	unexpected	ADJ
easat-10526	420	25	recommender	recommender	NOUN
easat-10526	420	26	system	system	NOUN
easat-10526	420	27	for	for	ADP
easat-10526	420	28	improving	improve	VERB
easat-10526	420	29	user	user	NOUN
easat-10526	420	30	satisfaction	satisfaction	NOUN
easat-10526	420	31	,	,	PUNCT
easat-10526	420	32	"	"	PUNCT
easat-10526	420	33	in	in	ADP
easat-10526	420	34	proceedings	proceeding	NOUN
easat-10526	420	35	of	of	ADP
easat-10526	420	36	the	the	DET
easat-10526	420	37	14th	14th	ADJ
easat-10526	420	38	acm	acm	NOUN
easat-10526	420	39	conference	conference	NOUN
easat-10526	420	40	on	on	ADP
easat-10526	420	41	recommender	recommender	NOUN
easat-10526	420	42	systems	system	NOUN
easat-10526	420	43	,	,	PUNCT
easat-10526	420	44	2020	2020	NUM
easat-10526	420	45	,	,	PUNCT
easat-10526	420	46	pp	pp	ADV
easat-10526	420	47	.	.	PUNCT
easat-10526	420	48	279	279	NUM
easat-10526	420	49	-	-	SYM
easat-10526	420	50	288	288	NUM
easat-10526	420	51	.	.	PUNCT
easat-10526	421	1	[	[	X
easat-10526	421	2	21	21	NUM
easat-10526	421	3	]	]	X
easat-10526	421	4	t.	t.	PROPN
easat-10526	421	5	hewei	hewei	PROPN
easat-10526	421	6	,	,	PUNCT
easat-10526	421	7	"	"	PUNCT
easat-10526	421	8	factors	factor	NOUN
easat-10526	421	9	affecting	affect	VERB
easat-10526	421	10	clothing	clothing	NOUN
easat-10526	421	11	purchase	purchase	NOUN
easat-10526	421	12	intention	intention	NOUN
easat-10526	421	13	in	in	ADP
easat-10526	421	14	mobile	mobile	ADJ
easat-10526	421	15	short	short	ADJ
easat-10526	421	16	video	video	NOUN
easat-10526	421	17	app	app	NOUN
easat-10526	421	18	:	:	PUNCT
easat-10526	421	19	mediation	mediation	NOUN
easat-10526	421	20	of	of	ADP
easat-10526	421	21	perceived	perceive	VERB
easat-10526	421	22	value	value	NOUN
easat-10526	421	23	and	and	CCONJ
easat-10526	421	24	immersion	immersion	NOUN
easat-10526	421	25	experience	experience	NOUN
easat-10526	421	26	,	,	PUNCT
easat-10526	421	27	"	"	PUNCT
easat-10526	421	28	plos	plos	PROPN
easat-10526	421	29	one	one	NUM
easat-10526	421	30	,	,	PUNCT
easat-10526	421	31	vol	vol	NOUN
easat-10526	421	32	.	.	PROPN
easat-10526	421	33	17	17	NUM
easat-10526	421	34	,	,	PUNCT
easat-10526	421	35	no	no	INTJ
easat-10526	421	36	.	.	NOUN
easat-10526	421	37	9	9	NUM
easat-10526	421	38	,	,	PUNCT
easat-10526	421	39	p.	p.	NOUN
easat-10526	421	40	e0273968	e0273968	PROPN
easat-10526	421	41	,	,	PUNCT
easat-10526	421	42	2022	2022	NUM
easat-10526	421	43	.	.	PUNCT
easat-10526	422	1	[	[	X
easat-10526	422	2	22	22	NUM
easat-10526	422	3	]	]	PUNCT
easat-10526	422	4	a.	a.	NOUN
easat-10526	422	5	ruangkanjanases	ruangkanjanase	NOUN
easat-10526	422	6	,	,	PUNCT
easat-10526	422	7	a.	a.	PROPN
easat-10526	422	8	khan	khan	PROPN
easat-10526	422	9	,	,	PUNCT
easat-10526	422	10	o.	o.	PROPN
easat-10526	422	11	sivarak	sivarak	PROPN
easat-10526	422	12	,	,	PUNCT
easat-10526	422	13	u.	u.	PROPN
easat-10526	422	14	rahardja	rahardja	PROPN
easat-10526	422	15	,	,	PUNCT
easat-10526	422	16	and	and	CCONJ
easat-10526	422	17	s.-c	s.-c	NOUN
easat-10526	422	18	.	.	PUNCT
easat-10526	423	1	chen	chen	PROPN
easat-10526	423	2	,	,	PUNCT
easat-10526	423	3	"	"	PUNCT
easat-10526	423	4	modeling	model	VERB
easat-10526	423	5	the	the	DET
easat-10526	423	6	consumers	consumer	NOUN
easat-10526	423	7	’	'	PUNCT
easat-10526	423	8	flow	flow	NOUN
easat-10526	423	9	experience	experience	NOUN
easat-10526	423	10	in	in	ADP
easat-10526	423	11	e	e	NOUN
easat-10526	423	12	-	-	NOUN
easat-10526	423	13	commerce	commerce	NOUN
easat-10526	423	14	:	:	PUNCT
easat-10526	423	15	the	the	DET
easat-10526	423	16	integration	integration	NOUN
easat-10526	423	17	of	of	ADP
easat-10526	423	18	ecm	ecm	NOUN
easat-10526	423	19	and	and	CCONJ
easat-10526	423	20	tam	tam	X
easat-10526	423	21	with	with	ADP
easat-10526	423	22	the	the	DET
easat-10526	423	23	antecedents	antecedent	NOUN
easat-10526	423	24	of	of	ADP
easat-10526	423	25	flow	flow	NOUN
easat-10526	423	26	experience	experience	NOUN
easat-10526	423	27	,	,	PUNCT
easat-10526	423	28	"	"	PUNCT
easat-10526	423	29	sage	sage	NOUN
easat-10526	423	30	open	open	ADJ
easat-10526	423	31	,	,	PUNCT
easat-10526	423	32	vol	vol	NOUN
easat-10526	423	33	.	.	PROPN
easat-10526	423	34	14	14	NUM
easat-10526	423	35	,	,	PUNCT
easat-10526	423	36	no	no	INTJ
easat-10526	423	37	.	.	NOUN
easat-10526	423	38	2	2	NUM
easat-10526	423	39	,	,	PUNCT
easat-10526	423	40	p.	p.	NOUN
easat-10526	423	41	21582440241258595	21582440241258595	NUM
easat-10526	423	42	,	,	PUNCT
easat-10526	423	43	2024	2024	NUM
easat-10526	423	44	.	.	PUNCT
easat-10526	424	1	https://doi.org/10.1177/21582440241258595	https://doi.org/10.1177/21582440241258595	X
easat-10526	425	1	[	[	X
easat-10526	425	2	23	23	NUM
easat-10526	425	3	]	]	PUNCT
easat-10526	425	4	j.	j.	PROPN
easat-10526	425	5	j.	j.	PROPN
easat-10526	425	6	wijaya	wijaya	PROPN
easat-10526	425	7	,	,	PUNCT
easat-10526	425	8	m.	m.	NOUN
easat-10526	425	9	setyo	setyo	PROPN
easat-10526	425	10	,	,	PUNCT
easat-10526	425	11	k.	k.	PROPN
easat-10526	425	12	william	william	PROPN
easat-10526	425	13	,	,	PUNCT
easat-10526	425	14	and	and	CCONJ
easat-10526	425	15	y.	y.	PROPN
easat-10526	425	16	u.	u.	PROPN
easat-10526	425	17	chandra	chandra	PROPN
easat-10526	425	18	,	,	PUNCT
easat-10526	425	19	"	"	PUNCT
easat-10526	425	20	the	the	DET
easat-10526	425	21	effect	effect	NOUN
easat-10526	425	22	of	of	ADP
easat-10526	425	23	information	information	NOUN
easat-10526	425	24	quality	quality	NOUN
easat-10526	425	25	on	on	ADP
easat-10526	425	26	product	product	NOUN
easat-10526	425	27	reviews	review	NOUN
easat-10526	425	28	in	in	ADP
easat-10526	425	29	the	the	DET
easat-10526	425	30	short	short	ADJ
easat-10526	425	31	video	video	NOUN
easat-10526	425	32	platform	platform	NOUN
easat-10526	425	33	for	for	ADP
easat-10526	425	34	viewers	viewer	NOUN
easat-10526	425	35	purchase	purchase	VERB
easat-10526	425	36	intention	intention	NOUN
easat-10526	425	37	,	,	PUNCT
easat-10526	425	38	"	"	PUNCT
easat-10526	425	39	in	in	ADP
easat-10526	425	40	proceedings	proceeding	NOUN
easat-10526	425	41	of	of	ADP
easat-10526	425	42	the	the	DET
easat-10526	425	43	2022	2022	NUM
easat-10526	425	44	international	international	ADJ
easat-10526	425	45	conference	conference	NOUN
easat-10526	425	46	on	on	ADP
easat-10526	425	47	computer	computer	NOUN
easat-10526	425	48	,	,	PUNCT
easat-10526	425	49	control	control	NOUN
easat-10526	425	50	,	,	PUNCT
easat-10526	425	51	informatics	informatic	NOUN
easat-10526	425	52	and	and	CCONJ
easat-10526	425	53	its	its	PRON
easat-10526	425	54	applications	application	NOUN
easat-10526	425	55	,	,	PUNCT
easat-10526	425	56	2022	2022	NUM
easat-10526	425	57	.	.	PUNCT
easat-10526	426	1	[	[	X
easat-10526	426	2	24	24	NUM
easat-10526	426	3	]	]	PUNCT
easat-10526	426	4	m.	m.	NOUN
easat-10526	426	5	ye	ye	NOUN
easat-10526	426	6	and	and	CCONJ
easat-10526	426	7	t.	t.	PROPN
easat-10526	426	8	c.	c.	PROPN
easat-10526	426	9	ching	ching	PROPN
easat-10526	426	10	,	,	PUNCT
easat-10526	426	11	"	"	PUNCT
easat-10526	426	12	research	research	NOUN
easat-10526	426	13	and	and	CCONJ
easat-10526	426	14	application	application	NOUN
easat-10526	426	15	flow	flow	NOUN
easat-10526	426	16	-	-	PUNCT
easat-10526	426	17	based	base	VERB
easat-10526	426	18	live	live	ADJ
easat-10526	426	19	-	-	PUNCT
easat-10526	426	20	streaming	streaming	NOUN
easat-10526	426	21	shopping	shopping	NOUN
easat-10526	426	22	towards	towards	ADP
easat-10526	426	23	compulsive	compulsive	ADJ
easat-10526	426	24	buying	buying	NOUN
easat-10526	426	25	,	,	PUNCT
easat-10526	426	26	"	"	PUNCT
easat-10526	426	27	annals	annal	NOUN
easat-10526	426	28	of	of	ADP
easat-10526	426	29	operations	operation	NOUN
easat-10526	426	30	research	research	NOUN
easat-10526	426	31	,	,	PUNCT
easat-10526	426	32	pp	pp	ADJ
easat-10526	426	33	.	.	PUNCT
easat-10526	427	1	1	1	NUM
easat-10526	427	2	-	-	SYM
easat-10526	427	3	29	29	NUM
easat-10526	427	4	,	,	PUNCT
easat-10526	427	5	2023	2023	NUM
easat-10526	427	6	.	.	PUNCT
easat-10526	428	1	https://doi.org/10.1007/s10479-023-05681-z	https://doi.org/10.1007/s10479-023-05681-z	PROPN
easat-10526	428	2	https://doi.org/10.3390/app11020804	https://doi.org/10.3390/app11020804	PROPN
easat-10526	428	3	https://doi.org/10.1007/s11747-019-00696-0	https://doi.org/10.1007/s11747-019-00696-0	PROPN
easat-10526	428	4	https://doi.org/10.1007/s12525-020-00414-7	https://doi.org/10.1007/s12525-020-00414-7	NUM
easat-10526	428	5	https://doi.org/10.1007/s11747-020-00749-9	https://doi.org/10.1007/s11747-020-00749-9	NUM
easat-10526	428	6	https://doi.org/10.3390/app14135786	https://doi.org/10.3390/app14135786	ADP
easat-10526	428	7	https://doi.org/10.1007/s12525-022-00537-z	https://doi.org/10.1007/s12525-022-00537-z	PROPN
easat-10526	428	8	https://doi.org/10.1016/j.joitmc.2024.100303	https://doi.org/10.1016/j.joitmc.2024.100303	ADJ
easat-10526	428	9	https://doi.org/10.1016/j.elerap.2023.101333	https://doi.org/10.1016/j.elerap.2023.101333	NOUN
easat-10526	428	10	https://doi.org/10.1016/j.heliyon.2024.e35743	https://doi.org/10.1016/j.heliyon.2024.e35743	VERB
easat-10526	428	11	https://doi.org/10.1177/21582440241258595	https://doi.org/10.1177/21582440241258595	PROPN
easat-10526	428	12	https://doi.org/10.1007/s10479-023-05681-z	https://doi.org/10.1007/s10479-023-05681-z	PROPN
easat-10526	428	13	740	740	NUM
easat-10526	428	14	edelweiss	edelweiss	PROPN
easat-10526	428	15	applied	apply	VERB
easat-10526	428	16	science	science	NOUN
easat-10526	428	17	and	and	CCONJ
easat-10526	428	18	technology	technology	NOUN
easat-10526	428	19	issn	issn	PROPN
easat-10526	428	20	:	:	PUNCT
easat-10526	428	21	2576	2576	NUM
easat-10526	428	22	-	-	SYM
easat-10526	428	23	8484	8484	NUM
easat-10526	428	24	vol	vol	NOUN
easat-10526	428	25	.	.	PROPN
easat-10526	429	1	9	9	NUM
easat-10526	429	2	,	,	PUNCT
easat-10526	429	3	no	no	INTJ
easat-10526	429	4	.	.	NOUN
easat-10526	429	5	10	10	NUM
easat-10526	429	6	:	:	PUNCT
easat-10526	429	7	721	721	NUM
easat-10526	429	8	-	-	NUM
easat-10526	429	9	745	745	NUM
easat-10526	429	10	,	,	PUNCT
easat-10526	429	11	2025	2025	NUM
easat-10526	429	12	doi	doi	NOUN
easat-10526	429	13	:	:	PUNCT
easat-10526	429	14	10.55214/2576	10.55214/2576	NUM
easat-10526	429	15	-	-	SYM
easat-10526	429	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	430	1	©	©	ADP
easat-10526	430	2	2025	2025	NUM
easat-10526	430	3	by	by	ADP
easat-10526	430	4	the	the	DET
easat-10526	430	5	authors	author	NOUN
easat-10526	430	6	;	;	PUNCT
easat-10526	430	7	licensee	licensee	PROPN
easat-10526	430	8	learning	learning	NOUN
easat-10526	430	9	gate	gate	NOUN
easat-10526	431	1	[	[	X
easat-10526	431	2	25	25	NUM
easat-10526	431	3	]	]	PUNCT
easat-10526	431	4	e.	e.	PROPN
easat-10526	431	5	aguirre	aguirre	PROPN
easat-10526	431	6	,	,	PUNCT
easat-10526	431	7	d.	d.	PROPN
easat-10526	431	8	mahr	mahr	PROPN
easat-10526	431	9	,	,	PUNCT
easat-10526	431	10	d.	d.	PROPN
easat-10526	431	11	grewal	grewal	PROPN
easat-10526	431	12	,	,	PUNCT
easat-10526	431	13	k.	k.	PROPN
easat-10526	431	14	de	de	PROPN
easat-10526	431	15	ruyter	ruyter	PROPN
easat-10526	431	16	,	,	PUNCT
easat-10526	431	17	and	and	CCONJ
easat-10526	431	18	m.	m.	NOUN
easat-10526	431	19	wetzels	wetzel	NOUN
easat-10526	431	20	,	,	PUNCT
easat-10526	431	21	"	"	PUNCT
easat-10526	431	22	unraveling	unravel	VERB
easat-10526	431	23	the	the	DET
easat-10526	431	24	personalization	personalization	NOUN
easat-10526	431	25	paradox	paradox	NOUN
easat-10526	431	26	:	:	PUNCT
easat-10526	431	27	the	the	DET
easat-10526	431	28	effect	effect	NOUN
easat-10526	431	29	of	of	ADP
easat-10526	431	30	information	information	NOUN
easat-10526	431	31	collection	collection	NOUN
easat-10526	431	32	and	and	CCONJ
easat-10526	431	33	trust	trust	NOUN
easat-10526	431	34	-	-	PUNCT
easat-10526	431	35	building	building	NOUN
easat-10526	431	36	strategies	strategy	NOUN
easat-10526	431	37	on	on	ADP
easat-10526	431	38	online	online	ADJ
easat-10526	431	39	advertisement	advertisement	NOUN
easat-10526	431	40	effectiveness	effectiveness	NOUN
easat-10526	431	41	,	,	PUNCT
easat-10526	431	42	"	"	PUNCT
easat-10526	431	43	journal	journal	NOUN
easat-10526	431	44	of	of	ADP
easat-10526	431	45	retailing	retailing	NOUN
easat-10526	431	46	,	,	PUNCT
easat-10526	431	47	vol	vol	NOUN
easat-10526	431	48	.	.	PROPN
easat-10526	431	49	91	91	NUM
easat-10526	431	50	,	,	PUNCT
easat-10526	431	51	no	no	INTJ
easat-10526	431	52	.	.	NOUN
easat-10526	431	53	1	1	NUM
easat-10526	431	54	,	,	PUNCT
easat-10526	431	55	pp	pp	ADJ
easat-10526	431	56	.	.	PUNCT
easat-10526	431	57	34	34	NUM
easat-10526	431	58	-	-	SYM
easat-10526	431	59	49	49	NUM
easat-10526	431	60	,	,	PUNCT
easat-10526	431	61	2015	2015	NUM
easat-10526	431	62	.	.	PUNCT
easat-10526	432	1	https://doi.org/10.1016/j.jretai.2014.09.005	https://doi.org/10.1016/j.jretai.2014.09.005	PROPN
easat-10526	432	2	[	[	X
easat-10526	432	3	26	26	NUM
easat-10526	432	4	]	]	PUNCT
easat-10526	432	5	j.	j.	PROPN
easat-10526	432	6	cloarec	cloarec	PROPN
easat-10526	432	7	,	,	PUNCT
easat-10526	432	8	"	"	PUNCT
easat-10526	432	9	the	the	DET
easat-10526	432	10	personalization	personalization	NOUN
easat-10526	432	11	–	–	PUNCT
easat-10526	432	12	privacy	privacy	NOUN
easat-10526	432	13	paradox	paradox	NOUN
easat-10526	432	14	in	in	ADP
easat-10526	432	15	the	the	DET
easat-10526	432	16	attention	attention	NOUN
easat-10526	432	17	economy	economy	NOUN
easat-10526	432	18	,	,	PUNCT
easat-10526	432	19	"	"	PUNCT
easat-10526	432	20	technological	technological	ADJ
easat-10526	432	21	forecasting	forecasting	NOUN
easat-10526	432	22	and	and	CCONJ
easat-10526	432	23	social	social	ADJ
easat-10526	432	24	change	change	NOUN
easat-10526	432	25	,	,	PUNCT
easat-10526	432	26	vol	vol	NOUN
easat-10526	432	27	.	.	PROPN
easat-10526	432	28	161	161	NUM
easat-10526	432	29	,	,	PUNCT
easat-10526	432	30	p.	p.	NOUN
easat-10526	432	31	120299	120299	NUM
easat-10526	432	32	,	,	PUNCT
easat-10526	432	33	2020	2020	NUM
easat-10526	432	34	.	.	PUNCT
easat-10526	433	1	https://doi.org/10.1016/j.techfore.2020.120299	https://doi.org/10.1016/j.techfore.2020.120299	PROPN
easat-10526	433	2	[	[	X
easat-10526	433	3	27	27	NUM
easat-10526	433	4	]	]	PUNCT
easat-10526	433	5	j.	j.	PROPN
easat-10526	433	6	y.	y.	PROPN
easat-10526	433	7	shiu	shiu	PROPN
easat-10526	433	8	,	,	PUNCT
easat-10526	433	9	s.	s.	PROPN
easat-10526	433	10	t.	t.	PROPN
easat-10526	433	11	liao	liao	PROPN
easat-10526	433	12	,	,	PUNCT
easat-10526	433	13	and	and	CCONJ
easat-10526	433	14	s.-y	s.-y	NOUN
easat-10526	433	15	.	.	PUNCT
easat-10526	434	1	tzeng	tzeng	NOUN
easat-10526	434	2	,	,	PUNCT
easat-10526	434	3	"	"	PUNCT
easat-10526	434	4	how	how	SCONJ
easat-10526	434	5	does	do	AUX
easat-10526	434	6	online	online	ADV
easat-10526	434	7	streaming	streaming	NOUN
easat-10526	434	8	reform	reform	NOUN
easat-10526	434	9	e	e	NOUN
easat-10526	434	10	-	-	NOUN
easat-10526	434	11	commerce	commerce	NOUN
easat-10526	434	12	?	?	PUNCT
easat-10526	435	1	an	an	DET
easat-10526	435	2	empirical	empirical	ADJ
easat-10526	435	3	assessment	assessment	NOUN
easat-10526	435	4	of	of	ADP
easat-10526	435	5	immersive	immersive	ADJ
easat-10526	435	6	experience	experience	NOUN
easat-10526	435	7	and	and	CCONJ
easat-10526	435	8	social	social	ADJ
easat-10526	435	9	interaction	interaction	NOUN
easat-10526	435	10	in	in	ADP
easat-10526	435	11	china	china	PROPN
easat-10526	435	12	,	,	PUNCT
easat-10526	435	13	"	"	PUNCT
easat-10526	435	14	humanities	humanity	NOUN
easat-10526	435	15	and	and	CCONJ
easat-10526	435	16	social	social	ADJ
easat-10526	435	17	sciences	science	NOUN
easat-10526	435	18	communications	communication	NOUN
easat-10526	435	19	,	,	PUNCT
easat-10526	435	20	vol	vol	NOUN
easat-10526	435	21	.	.	PROPN
easat-10526	435	22	10	10	NUM
easat-10526	435	23	,	,	PUNCT
easat-10526	435	24	p.	p.	NOUN
easat-10526	435	25	224	224	NUM
easat-10526	435	26	,	,	PUNCT
easat-10526	435	27	2023	2023	NUM
easat-10526	435	28	.	.	PUNCT
easat-10526	436	1	https://doi.org/10.1057/s41599-023-01731-w	https://doi.org/10.1057/s41599-023-01731-w	NOUN
easat-10526	436	2	[	[	X
easat-10526	436	3	28	28	NUM
easat-10526	436	4	]	]	X
easat-10526	436	5	a.	a.	NOUN
easat-10526	436	6	ambika	ambika	PROPN
easat-10526	436	7	,	,	PUNCT
easat-10526	436	8	h.	h.	PROPN
easat-10526	436	9	shin	shin	PROPN
easat-10526	436	10	,	,	PUNCT
easat-10526	436	11	and	and	CCONJ
easat-10526	436	12	v.	v.	ADP
easat-10526	436	13	jain	jain	NOUN
easat-10526	436	14	,	,	PUNCT
easat-10526	436	15	"	"	PUNCT
easat-10526	436	16	immersive	immersive	ADJ
easat-10526	436	17	technologies	technology	NOUN
easat-10526	436	18	and	and	CCONJ
easat-10526	436	19	consumer	consumer	NOUN
easat-10526	436	20	behavior	behavior	NOUN
easat-10526	436	21	:	:	PUNCT
easat-10526	436	22	a	a	DET
easat-10526	436	23	systematic	systematic	ADJ
easat-10526	436	24	review	review	NOUN
easat-10526	436	25	of	of	ADP
easat-10526	436	26	two	two	NUM
easat-10526	436	27	decades	decade	NOUN
easat-10526	436	28	of	of	ADP
easat-10526	436	29	research	research	NOUN
easat-10526	436	30	,	,	PUNCT
easat-10526	436	31	"	"	PUNCT
easat-10526	436	32	australian	australian	ADJ
easat-10526	436	33	journal	journal	NOUN
easat-10526	436	34	of	of	ADP
easat-10526	436	35	management	management	NOUN
easat-10526	436	36	,	,	PUNCT
easat-10526	436	37	vol	vol	NOUN
easat-10526	436	38	.	.	PROPN
easat-10526	436	39	50	50	NUM
easat-10526	436	40	,	,	PUNCT
easat-10526	436	41	no	no	INTJ
easat-10526	436	42	.	.	NOUN
easat-10526	436	43	1	1	NUM
easat-10526	436	44	,	,	PUNCT
easat-10526	436	45	pp	pp	ADJ
easat-10526	436	46	.	.	PUNCT
easat-10526	437	1	55	55	NUM
easat-10526	437	2	-	-	SYM
easat-10526	437	3	79	79	NUM
easat-10526	437	4	,	,	PUNCT
easat-10526	437	5	2025	2025	NUM
easat-10526	437	6	.	.	PUNCT
easat-10526	438	1	https://doi.org/10.1177/03128962231181429	https://doi.org/10.1177/03128962231181429	PROPN
easat-10526	439	1	[	[	X
easat-10526	439	2	29	29	NUM
easat-10526	439	3	]	]	X
easat-10526	439	4	h.	h.	PROPN
easat-10526	439	5	hallikainen	hallikainen	PROPN
easat-10526	439	6	,	,	PUNCT
easat-10526	439	7	m.	m.	PROPN
easat-10526	439	8	luongo	luongo	PROPN
easat-10526	439	9	,	,	PUNCT
easat-10526	439	10	a.	a.	NOUN
easat-10526	439	11	dhir	dhir	PROPN
easat-10526	439	12	,	,	PUNCT
easat-10526	439	13	and	and	CCONJ
easat-10526	439	14	t.	t.	PROPN
easat-10526	439	15	laukkanen	laukkanen	PROPN
easat-10526	439	16	,	,	PUNCT
easat-10526	439	17	"	"	PUNCT
easat-10526	439	18	consequences	consequence	NOUN
easat-10526	439	19	of	of	ADP
easat-10526	439	20	personalized	personalized	ADJ
easat-10526	439	21	product	product	NOUN
easat-10526	439	22	recommendations	recommendation	NOUN
easat-10526	439	23	and	and	CCONJ
easat-10526	439	24	price	price	NOUN
easat-10526	439	25	promotions	promotion	NOUN
easat-10526	439	26	in	in	ADP
easat-10526	439	27	online	online	ADJ
easat-10526	439	28	grocery	grocery	NOUN
easat-10526	439	29	shopping	shopping	NOUN
easat-10526	439	30	,	,	PUNCT
easat-10526	439	31	"	"	PUNCT
easat-10526	439	32	journal	journal	NOUN
easat-10526	439	33	of	of	ADP
easat-10526	439	34	retailing	retailing	NOUN
easat-10526	439	35	and	and	CCONJ
easat-10526	439	36	consumer	consumer	NOUN
easat-10526	439	37	services	service	NOUN
easat-10526	439	38	,	,	PUNCT
easat-10526	439	39	vol	vol	NOUN
easat-10526	439	40	.	.	PROPN
easat-10526	439	41	69	69	NUM
easat-10526	439	42	,	,	PUNCT
easat-10526	439	43	p.	p.	NOUN
easat-10526	439	44	103088	103088	NUM
easat-10526	439	45	,	,	PUNCT
easat-10526	439	46	2022	2022	NUM
easat-10526	439	47	.	.	PUNCT
easat-10526	440	1	https://doi.org/10.1016/j.jretconser.2022.103088	https://doi.org/10.1016/j.jretconser.2022.103088	PROPN
easat-10526	441	1	[	[	X
easat-10526	441	2	30	30	NUM
easat-10526	441	3	]	]	X
easat-10526	441	4	n.	n.	PROPN
easat-10526	441	5	hassan	hassan	PROPN
easat-10526	441	6	,	,	PUNCT
easat-10526	441	7	m.	m.	NOUN
easat-10526	441	8	abdelraouf	abdelraouf	PROPN
easat-10526	441	9	,	,	PUNCT
easat-10526	441	10	and	and	CCONJ
easat-10526	441	11	d.	d.	PROPN
easat-10526	441	12	el	el	PROPN
easat-10526	441	13	-	-	PUNCT
easat-10526	441	14	shihy	shihy	PROPN
easat-10526	441	15	,	,	PUNCT
easat-10526	441	16	"	"	PUNCT
easat-10526	441	17	the	the	DET
easat-10526	441	18	moderating	moderate	VERB
easat-10526	441	19	role	role	NOUN
easat-10526	441	20	of	of	ADP
easat-10526	441	21	personalized	personalized	ADJ
easat-10526	441	22	recommendations	recommendation	NOUN
easat-10526	441	23	in	in	ADP
easat-10526	441	24	the	the	DET
easat-10526	441	25	trust	trust	NOUN
easat-10526	441	26	–	–	PUNCT
easat-10526	441	27	satisfaction	satisfaction	NOUN
easat-10526	441	28	–	–	PUNCT
easat-10526	441	29	loyalty	loyalty	NOUN
easat-10526	441	30	relationship	relationship	NOUN
easat-10526	441	31	:	:	PUNCT
easat-10526	441	32	an	an	DET
easat-10526	441	33	empirical	empirical	ADJ
easat-10526	441	34	study	study	NOUN
easat-10526	441	35	of	of	ADP
easat-10526	441	36	ai	ai	NOUN
easat-10526	441	37	-	-	PUNCT
easat-10526	441	38	driven	drive	VERB
easat-10526	441	39	e	e	NOUN
easat-10526	441	40	-	-	NOUN
easat-10526	441	41	commerce	commerce	NOUN
easat-10526	441	42	,	,	PUNCT
easat-10526	441	43	"	"	PUNCT
easat-10526	441	44	future	future	ADJ
easat-10526	441	45	business	business	NOUN
easat-10526	441	46	journal	journal	NOUN
easat-10526	441	47	,	,	PUNCT
easat-10526	441	48	vol	vol	NOUN
easat-10526	441	49	.	.	PROPN
easat-10526	441	50	11	11	NUM
easat-10526	441	51	,	,	PUNCT
easat-10526	441	52	no	no	INTJ
easat-10526	441	53	.	.	NOUN
easat-10526	441	54	1	1	NUM
easat-10526	441	55	,	,	PUNCT
easat-10526	441	56	p.	p.	NOUN
easat-10526	441	57	66	66	NUM
easat-10526	441	58	,	,	PUNCT
easat-10526	441	59	2025	2025	NUM
easat-10526	441	60	.	.	PUNCT
easat-10526	442	1	[	[	X
easat-10526	442	2	31	31	NUM
easat-10526	442	3	]	]	PUNCT
easat-10526	442	4	m.	m.	NOUN
easat-10526	442	5	a.	a.	PROPN
easat-10526	442	6	raji	raji	PROPN
easat-10526	442	7	,	,	PUNCT
easat-10526	442	8	h.	h.	PROPN
easat-10526	442	9	b.	b.	PROPN
easat-10526	442	10	olodo	olodo	PROPN
easat-10526	442	11	,	,	PUNCT
easat-10526	442	12	t.	t.	PROPN
easat-10526	442	13	t.	t.	PROPN
easat-10526	442	14	oke	oke	PROPN
easat-10526	442	15	,	,	PUNCT
easat-10526	442	16	w.	w.	PROPN
easat-10526	442	17	a.	a.	PROPN
easat-10526	442	18	addy	addy	PROPN
easat-10526	442	19	,	,	PUNCT
easat-10526	442	20	o.	o.	PROPN
easat-10526	442	21	c.	c.	PROPN
easat-10526	442	22	ofodile	ofodile	NOUN
easat-10526	442	23	,	,	PUNCT
easat-10526	442	24	and	and	CCONJ
easat-10526	442	25	a.	a.	NOUN
easat-10526	442	26	t.	t.	NOUN
easat-10526	442	27	oyewole	oyewole	NOUN
easat-10526	442	28	,	,	PUNCT
easat-10526	442	29	"	"	PUNCT
easat-10526	442	30	e	e	NOUN
easat-10526	442	31	-	-	NOUN
easat-10526	442	32	commerce	commerce	NOUN
easat-10526	442	33	and	and	CCONJ
easat-10526	442	34	consumer	consumer	NOUN
easat-10526	442	35	behavior	behavior	NOUN
easat-10526	442	36	:	:	PUNCT
easat-10526	442	37	a	a	DET
easat-10526	442	38	review	review	NOUN
easat-10526	442	39	of	of	ADP
easat-10526	442	40	ai	ai	NOUN
easat-10526	442	41	-	-	PUNCT
easat-10526	442	42	powered	power	VERB
easat-10526	442	43	personalization	personalization	NOUN
easat-10526	442	44	and	and	CCONJ
easat-10526	442	45	market	market	NOUN
easat-10526	442	46	trends	trend	NOUN
easat-10526	442	47	,	,	PUNCT
easat-10526	442	48	"	"	PUNCT
easat-10526	442	49	gsc	gsc	X
easat-10526	442	50	advanced	advanced	ADJ
easat-10526	442	51	research	research	NOUN
easat-10526	442	52	and	and	CCONJ
easat-10526	442	53	reviews	review	NOUN
easat-10526	442	54	,	,	PUNCT
easat-10526	442	55	vol	vol	NOUN
easat-10526	442	56	.	.	PROPN
easat-10526	442	57	18	18	NUM
easat-10526	442	58	,	,	PUNCT
easat-10526	442	59	no	no	INTJ
easat-10526	442	60	.	.	NOUN
easat-10526	442	61	3	3	NUM
easat-10526	442	62	,	,	PUNCT
easat-10526	442	63	pp	pp	ADJ
easat-10526	442	64	.	.	PUNCT
easat-10526	442	65	066077	066077	NUM
easat-10526	442	66	,	,	PUNCT
easat-10526	442	67	2024	2024	NUM
easat-10526	442	68	.	.	PUNCT
easat-10526	443	1	[	[	X
easat-10526	443	2	32	32	NUM
easat-10526	443	3	]	]	PUNCT
easat-10526	443	4	a.	a.	NOUN
easat-10526	443	5	mehrabian	mehrabian	PROPN
easat-10526	443	6	and	and	CCONJ
easat-10526	443	7	j.	j.	PROPN
easat-10526	443	8	a.	a.	PROPN
easat-10526	443	9	russell	russell	PROPN
easat-10526	443	10	,	,	PUNCT
easat-10526	443	11	an	an	DET
easat-10526	443	12	approach	approach	NOUN
easat-10526	443	13	to	to	ADP
easat-10526	443	14	environmental	environmental	ADJ
easat-10526	443	15	psychology	psychology	NOUN
easat-10526	443	16	.	.	PUNCT
easat-10526	444	1	cambridge	cambridge	PROPN
easat-10526	444	2	,	,	PUNCT
easat-10526	444	3	ma	ma	PROPN
easat-10526	444	4	:	:	PUNCT
easat-10526	444	5	the	the	DET
easat-10526	444	6	mit	mit	PROPN
easat-10526	444	7	press	press	NOUN
easat-10526	444	8	,	,	PUNCT
easat-10526	444	9	1974	1974	NUM
easat-10526	444	10	.	.	PUNCT
easat-10526	445	1	[	[	X
easat-10526	445	2	33	33	NUM
easat-10526	445	3	]	]	PUNCT
easat-10526	445	4	b.	b.	PROPN
easat-10526	445	5	zhu	zhu	PROPN
easat-10526	445	6	,	,	PUNCT
easat-10526	445	7	s.	s.	PROPN
easat-10526	445	8	kowatthanakul	kowatthanakul	PROPN
easat-10526	445	9	,	,	PUNCT
easat-10526	445	10	and	and	CCONJ
easat-10526	445	11	p.	p.	NOUN
easat-10526	445	12	satanasavapak	satanasavapak	NOUN
easat-10526	445	13	,	,	PUNCT
easat-10526	445	14	"	"	PUNCT
easat-10526	445	15	generation	generation	NOUN
easat-10526	445	16	y	y	PROPN
easat-10526	445	17	consumer	consumer	NOUN
easat-10526	445	18	online	online	PROPN
easat-10526	445	19	repurchase	repurchase	NOUN
easat-10526	445	20	intention	intention	NOUN
easat-10526	445	21	in	in	ADP
easat-10526	445	22	bangkok	bangkok	PROPN
easat-10526	445	23	:	:	PUNCT
easat-10526	445	24	based	base	VERB
easat-10526	445	25	on	on	ADP
easat-10526	445	26	stimulus	stimulus	ADJ
easat-10526	445	27	-	-	PUNCT
easat-10526	445	28	organism	organism	NOUN
easat-10526	445	29	-	-	PUNCT
easat-10526	445	30	response	response	NOUN
easat-10526	445	31	(	(	PUNCT
easat-10526	445	32	sor	sor	NOUN
easat-10526	445	33	)	)	PUNCT
easat-10526	445	34	model	model	NOUN
easat-10526	445	35	,	,	PUNCT
easat-10526	445	36	"	"	PUNCT
easat-10526	445	37	international	international	ADJ
easat-10526	445	38	journal	journal	NOUN
easat-10526	445	39	of	of	ADP
easat-10526	445	40	retail	retail	PROPN
easat-10526	445	41	&	&	CCONJ
easat-10526	445	42	distribution	distribution	NOUN
easat-10526	445	43	management	management	NOUN
easat-10526	445	44	,	,	PUNCT
easat-10526	445	45	vol	vol	NOUN
easat-10526	445	46	.	.	PROPN
easat-10526	445	47	48	48	NUM
easat-10526	445	48	,	,	PUNCT
easat-10526	445	49	no	no	INTJ
easat-10526	445	50	.	.	NOUN
easat-10526	445	51	1	1	NUM
easat-10526	445	52	,	,	PUNCT
easat-10526	445	53	pp	pp	ADJ
easat-10526	445	54	.	.	PUNCT
easat-10526	446	1	53	53	NUM
easat-10526	446	2	-	-	SYM
easat-10526	446	3	69	69	NUM
easat-10526	446	4	,	,	PUNCT
easat-10526	446	5	2020	2020	NUM
easat-10526	446	6	.	.	PUNCT
easat-10526	447	1	[	[	X
easat-10526	447	2	34	34	NUM
easat-10526	447	3	]	]	X
easat-10526	447	4	j.	j.	PROPN
easat-10526	447	5	guo	guo	PROPN
easat-10526	447	6	,	,	PUNCT
easat-10526	447	7	y.	y.	PROPN
easat-10526	447	8	li	li	PROPN
easat-10526	447	9	,	,	PUNCT
easat-10526	447	10	y.	y.	PROPN
easat-10526	447	11	xu	xu	PROPN
easat-10526	447	12	,	,	PUNCT
easat-10526	447	13	and	and	CCONJ
easat-10526	447	14	k.	k.	PROPN
easat-10526	447	15	zeng	zeng	PROPN
easat-10526	447	16	,	,	PUNCT
easat-10526	447	17	"	"	PUNCT
easat-10526	447	18	how	how	SCONJ
easat-10526	447	19	live	live	ADJ
easat-10526	447	20	streaming	streaming	NOUN
easat-10526	447	21	features	feature	VERB
easat-10526	447	22	impact	impact	NOUN
easat-10526	447	23	consumers	consumer	NOUN
easat-10526	447	24	’	'	PUNCT
easat-10526	447	25	purchase	purchase	NOUN
easat-10526	447	26	intention	intention	NOUN
easat-10526	447	27	in	in	ADP
easat-10526	447	28	the	the	DET
easat-10526	447	29	context	context	NOUN
easat-10526	447	30	of	of	ADP
easat-10526	447	31	cross	cross	ADJ
easat-10526	447	32	-	-	ADJ
easat-10526	447	33	border	border	ADJ
easat-10526	447	34	e	e	NOUN
easat-10526	447	35	-	-	NOUN
easat-10526	447	36	commerce	commerce	NOUN
easat-10526	447	37	?	?	PUNCT
easat-10526	448	1	a	a	DET
easat-10526	448	2	research	research	NOUN
easat-10526	448	3	based	base	VERB
easat-10526	448	4	on	on	ADP
easat-10526	448	5	sor	sor	NOUN
easat-10526	448	6	theory	theory	NOUN
easat-10526	448	7	,	,	PUNCT
easat-10526	448	8	"	"	PUNCT
easat-10526	448	9	frontiers	frontier	NOUN
easat-10526	448	10	in	in	ADP
easat-10526	448	11	psychology	psychology	NOUN
easat-10526	448	12	,	,	PUNCT
easat-10526	448	13	vol	vol	NOUN
easat-10526	448	14	.	.	PROPN
easat-10526	448	15	12	12	NUM
easat-10526	448	16	,	,	PUNCT
easat-10526	448	17	p.	p.	NOUN
easat-10526	448	18	767876	767876	NUM
easat-10526	448	19	,	,	PUNCT
easat-10526	448	20	2021	2021	NUM
easat-10526	448	21	.	.	PUNCT
easat-10526	449	1	[	[	X
easat-10526	449	2	35	35	NUM
easat-10526	449	3	]	]	PUNCT
easat-10526	449	4	m.	m.	NOUN
easat-10526	449	5	li	li	PROPN
easat-10526	449	6	,	,	PUNCT
easat-10526	449	7	q.	q.	PROPN
easat-10526	449	8	wang	wang	PROPN
easat-10526	449	9	,	,	PUNCT
easat-10526	449	10	and	and	CCONJ
easat-10526	449	11	y.	y.	PROPN
easat-10526	449	12	cao	cao	PROPN
easat-10526	449	13	,	,	PUNCT
easat-10526	449	14	"	"	PUNCT
easat-10526	449	15	understanding	understand	VERB
easat-10526	449	16	consumer	consumer	NOUN
easat-10526	449	17	online	online	ADJ
easat-10526	449	18	impulse	impulse	ADJ
easat-10526	449	19	buying	buying	NOUN
easat-10526	449	20	in	in	ADP
easat-10526	449	21	live	live	ADJ
easat-10526	449	22	streaming	streaming	NOUN
easat-10526	449	23	e	e	NOUN
easat-10526	449	24	-	-	NOUN
easat-10526	449	25	commerce	commerce	NOUN
easat-10526	449	26	:	:	PUNCT
easat-10526	449	27	a	a	DET
easat-10526	449	28	stimulus	stimulus	ADJ
easat-10526	449	29	-	-	PUNCT
easat-10526	449	30	organism	organism	NOUN
easat-10526	449	31	-	-	PUNCT
easat-10526	449	32	response	response	NOUN
easat-10526	449	33	framework	framework	NOUN
easat-10526	449	34	,	,	PUNCT
easat-10526	449	35	"	"	PUNCT
easat-10526	449	36	international	international	ADJ
easat-10526	449	37	journal	journal	NOUN
easat-10526	449	38	of	of	ADP
easat-10526	449	39	environmental	environmental	ADJ
easat-10526	449	40	research	research	NOUN
easat-10526	449	41	and	and	CCONJ
easat-10526	449	42	public	public	ADJ
easat-10526	449	43	health	health	NOUN
easat-10526	449	44	,	,	PUNCT
easat-10526	449	45	vol	vol	NOUN
easat-10526	449	46	.	.	PROPN
easat-10526	449	47	19	19	NUM
easat-10526	449	48	,	,	PUNCT
easat-10526	449	49	no	no	INTJ
easat-10526	449	50	.	.	NOUN
easat-10526	449	51	7	7	NUM
easat-10526	449	52	,	,	PUNCT
easat-10526	449	53	p.	p.	NOUN
easat-10526	449	54	4378	4378	NUM
easat-10526	449	55	,	,	PUNCT
easat-10526	449	56	2022	2022	NUM
easat-10526	449	57	.	.	PUNCT
easat-10526	450	1	https://doi.org/10.3390/ijerph19074378	https://doi.org/10.3390/ijerph19074378	NOUN
easat-10526	451	1	[	[	X
easat-10526	451	2	36	36	NUM
easat-10526	451	3	]	]	PUNCT
easat-10526	451	4	m.	m.	NOUN
easat-10526	451	5	csikszentmihalyi	csikszentmihalyi	NOUN
easat-10526	451	6	and	and	CCONJ
easat-10526	451	7	m.	m.	NOUN
easat-10526	451	8	csikzentmihaly	csikzentmihaly	PROPN
easat-10526	451	9	,	,	PUNCT
easat-10526	451	10	flow	flow	NOUN
easat-10526	451	11	:	:	PUNCT
easat-10526	451	12	the	the	DET
easat-10526	451	13	psychology	psychology	NOUN
easat-10526	451	14	of	of	ADP
easat-10526	451	15	optimal	optimal	ADJ
easat-10526	451	16	experience	experience	NOUN
easat-10526	451	17	.	.	PUNCT
easat-10526	452	1	new	new	PROPN
easat-10526	452	2	york	york	PROPN
easat-10526	452	3	:	:	PUNCT
easat-10526	452	4	harper	harper	PROPN
easat-10526	452	5	&	&	CCONJ
easat-10526	452	6	row	row	PROPN
easat-10526	452	7	,	,	PUNCT
easat-10526	452	8	1990	1990	NUM
easat-10526	452	9	.	.	PUNCT
easat-10526	453	1	[	[	X
easat-10526	453	2	37	37	NUM
easat-10526	453	3	]	]	X
easat-10526	453	4	b.	b.	PROPN
easat-10526	453	5	y.	y.	PROPN
easat-10526	453	6	ozkara	ozkara	PROPN
easat-10526	453	7	,	,	PUNCT
easat-10526	453	8	m.	m.	NOUN
easat-10526	453	9	ozmen	ozmen	PROPN
easat-10526	453	10	,	,	PUNCT
easat-10526	453	11	and	and	CCONJ
easat-10526	453	12	j.	j.	PROPN
easat-10526	453	13	w.	w.	PROPN
easat-10526	453	14	kim	kim	PROPN
easat-10526	453	15	,	,	PUNCT
easat-10526	453	16	"	"	PUNCT
easat-10526	453	17	examining	examine	VERB
easat-10526	453	18	the	the	DET
easat-10526	453	19	effect	effect	NOUN
easat-10526	453	20	of	of	ADP
easat-10526	453	21	flow	flow	NOUN
easat-10526	453	22	experience	experience	NOUN
easat-10526	453	23	on	on	ADP
easat-10526	453	24	online	online	ADJ
easat-10526	453	25	purchase	purchase	NOUN
easat-10526	453	26	:	:	PUNCT
easat-10526	453	27	a	a	DET
easat-10526	453	28	novel	novel	ADJ
easat-10526	453	29	approach	approach	NOUN
easat-10526	453	30	to	to	ADP
easat-10526	453	31	the	the	DET
easat-10526	453	32	flow	flow	NOUN
easat-10526	453	33	theory	theory	NOUN
easat-10526	453	34	based	base	VERB
easat-10526	453	35	on	on	ADP
easat-10526	453	36	hedonic	hedonic	ADJ
easat-10526	453	37	and	and	CCONJ
easat-10526	453	38	utilitarian	utilitarian	ADJ
easat-10526	453	39	value	value	NOUN
easat-10526	453	40	,	,	PUNCT
easat-10526	453	41	"	"	PUNCT
easat-10526	453	42	journal	journal	NOUN
easat-10526	453	43	of	of	ADP
easat-10526	453	44	retailing	retailing	NOUN
easat-10526	453	45	and	and	CCONJ
easat-10526	453	46	consumer	consumer	NOUN
easat-10526	453	47	services	service	NOUN
easat-10526	453	48	,	,	PUNCT
easat-10526	453	49	vol	vol	NOUN
easat-10526	453	50	.	.	PROPN
easat-10526	453	51	37	37	NUM
easat-10526	453	52	,	,	PUNCT
easat-10526	453	53	pp	pp	ADJ
easat-10526	453	54	.	.	PUNCT
easat-10526	453	55	119131	119131	NUM
easat-10526	453	56	,	,	PUNCT
easat-10526	453	57	2017	2017	NUM
easat-10526	453	58	.	.	PUNCT
easat-10526	454	1	https://doi.org/10.1016/j.jretconser.2017.04.001	https://doi.org/10.1016/j.jretconser.2017.04.001	NOUN
easat-10526	454	2	[	[	PUNCT
easat-10526	454	3	38	38	NUM
easat-10526	454	4	]	]	PUNCT
easat-10526	454	5	l.	l.	PROPN
easat-10526	454	6	wu	wu	PROPN
easat-10526	454	7	,	,	PUNCT
easat-10526	454	8	m.-l	m.-l	PROPN
easat-10526	454	9	.	.	PUNCT
easat-10526	455	1	chiu	chiu	PROPN
easat-10526	455	2	,	,	PUNCT
easat-10526	455	3	and	and	CCONJ
easat-10526	455	4	k.-w	k.-w	PROPN
easat-10526	455	5	.	.	PUNCT
easat-10526	456	1	chen	chen	PROPN
easat-10526	456	2	,	,	PUNCT
easat-10526	456	3	"	"	PUNCT
easat-10526	456	4	defining	define	VERB
easat-10526	456	5	the	the	DET
easat-10526	456	6	determinants	determinant	NOUN
easat-10526	456	7	of	of	ADP
easat-10526	456	8	online	online	ADJ
easat-10526	456	9	impulse	impulse	ADJ
easat-10526	456	10	buying	buying	NOUN
easat-10526	456	11	through	through	ADP
easat-10526	456	12	a	a	DET
easat-10526	456	13	shopping	shopping	NOUN
easat-10526	456	14	process	process	NOUN
easat-10526	456	15	of	of	ADP
easat-10526	456	16	integrating	integrate	VERB
easat-10526	456	17	perceived	perceive	VERB
easat-10526	456	18	risk	risk	NOUN
easat-10526	456	19	,	,	PUNCT
easat-10526	456	20	expectation	expectation	NOUN
easat-10526	456	21	-	-	PUNCT
easat-10526	456	22	confirmation	confirmation	NOUN
easat-10526	456	23	model	model	NOUN
easat-10526	456	24	,	,	PUNCT
easat-10526	456	25	and	and	CCONJ
easat-10526	456	26	flow	flow	NOUN
easat-10526	456	27	theory	theory	NOUN
easat-10526	456	28	issues	issue	NOUN
easat-10526	456	29	,	,	PUNCT
easat-10526	456	30	"	"	PUNCT
easat-10526	456	31	international	international	ADJ
easat-10526	456	32	journal	journal	NOUN
easat-10526	456	33	of	of	ADP
easat-10526	456	34	information	information	NOUN
easat-10526	456	35	management	management	NOUN
easat-10526	456	36	,	,	PUNCT
easat-10526	456	37	vol	vol	NOUN
easat-10526	456	38	.	.	PROPN
easat-10526	456	39	52	52	NUM
easat-10526	456	40	,	,	PUNCT
easat-10526	456	41	p.	p.	NOUN
easat-10526	456	42	102099	102099	NUM
easat-10526	456	43	,	,	PUNCT
easat-10526	456	44	2020	2020	NUM
easat-10526	456	45	.	.	PUNCT
easat-10526	457	1	[	[	X
easat-10526	457	2	39	39	NUM
easat-10526	457	3	]	]	PUNCT
easat-10526	457	4	c.	c.	NOUN
easat-10526	457	5	adolphs	adolph	NOUN
easat-10526	457	6	and	and	CCONJ
easat-10526	457	7	a.	a.	PROPN
easat-10526	457	8	winkelmann	winkelmann	PROPN
easat-10526	457	9	,	,	PUNCT
easat-10526	457	10	"	"	PUNCT
easat-10526	457	11	personalization	personalization	NOUN
easat-10526	457	12	research	research	NOUN
easat-10526	457	13	in	in	ADP
easat-10526	457	14	e	e	PROPN
easat-10526	457	15	-	-	NOUN
easat-10526	457	16	commerce	commerce	NOUN
easat-10526	457	17	-	-	PUNCT
easat-10526	457	18	a	a	DET
easat-10526	457	19	state	state	NOUN
easat-10526	457	20	of	of	ADP
easat-10526	457	21	the	the	DET
easat-10526	457	22	art	art	NOUN
easat-10526	457	23	review	review	NOUN
easat-10526	457	24	(	(	PUNCT
easat-10526	457	25	2000	2000	NUM
easat-10526	457	26	-	-	SYM
easat-10526	457	27	2008	2008	NUM
easat-10526	457	28	)	)	PUNCT
easat-10526	457	29	,	,	PUNCT
easat-10526	457	30	"	"	PUNCT
easat-10526	457	31	journal	journal	NOUN
easat-10526	457	32	of	of	ADP
easat-10526	457	33	electronic	electronic	ADJ
easat-10526	457	34	commerce	commerce	NOUN
easat-10526	457	35	research	research	NOUN
easat-10526	457	36	,	,	PUNCT
easat-10526	457	37	vol	vol	NOUN
easat-10526	457	38	.	.	PROPN
easat-10526	457	39	11	11	NUM
easat-10526	457	40	,	,	PUNCT
easat-10526	457	41	no	no	INTJ
easat-10526	457	42	.	.	NOUN
easat-10526	457	43	4	4	NUM
easat-10526	457	44	,	,	PUNCT
easat-10526	457	45	p.	p.	NOUN
easat-10526	457	46	326	326	NUM
easat-10526	457	47	,	,	PUNCT
easat-10526	457	48	2010	2010	NUM
easat-10526	457	49	.	.	PUNCT
easat-10526	458	1	[	[	X
easat-10526	458	2	40	40	NUM
easat-10526	458	3	]	]	PUNCT
easat-10526	458	4	c.-m	c.-m	NOUN
easat-10526	458	5	.	.	PUNCT
easat-10526	459	1	karat	karat	PROPN
easat-10526	459	2	,	,	PUNCT
easat-10526	459	3	j.	j.	PROPN
easat-10526	459	4	blom	blom	PROPN
easat-10526	459	5	,	,	PUNCT
easat-10526	459	6	and	and	CCONJ
easat-10526	459	7	j.	j.	PROPN
easat-10526	459	8	karat	karat	PROPN
easat-10526	459	9	,	,	PUNCT
easat-10526	459	10	"	"	PUNCT
easat-10526	459	11	designing	design	VERB
easat-10526	459	12	personalized	personalize	VERB
easat-10526	459	13	user	user	NOUN
easat-10526	459	14	experiences	experience	NOUN
easat-10526	459	15	for	for	ADP
easat-10526	459	16	ecommerce	ecommerce	NOUN
easat-10526	459	17	:	:	PUNCT
easat-10526	459	18	theory	theory	NOUN
easat-10526	459	19	,	,	PUNCT
easat-10526	459	20	methods	method	NOUN
easat-10526	459	21	,	,	PUNCT
easat-10526	459	22	and	and	CCONJ
easat-10526	459	23	research	research	NOUN
easat-10526	459	24	,	,	PUNCT
easat-10526	459	25	"	"	PUNCT
easat-10526	459	26	in	in	ADP
easat-10526	459	27	chi'03	chi'03	NOUN
easat-10526	459	28	extended	extend	VERB
easat-10526	459	29	abstracts	abstract	NOUN
easat-10526	459	30	on	on	ADP
easat-10526	459	31	human	human	ADJ
easat-10526	459	32	factors	factor	NOUN
easat-10526	459	33	in	in	ADP
easat-10526	459	34	computing	computing	NOUN
easat-10526	459	35	systems	system	NOUN
easat-10526	459	36	,	,	PUNCT
easat-10526	459	37	2003	2003	NUM
easat-10526	459	38	,	,	PUNCT
easat-10526	459	39	pp	pp	ADJ
easat-10526	459	40	.	.	PUNCT
easat-10526	459	41	1040	1040	NUM
easat-10526	459	42	-	-	SYM
easat-10526	459	43	1041	1041	NUM
easat-10526	459	44	.	.	PUNCT
easat-10526	460	1	[	[	X
easat-10526	460	2	41	41	NUM
easat-10526	460	3	]	]	PUNCT
easat-10526	460	4	z.	z.	PROPN
easat-10526	460	5	xia	xia	PROPN
easat-10526	460	6	,	,	PUNCT
easat-10526	460	7	a.	a.	PROPN
easat-10526	460	8	sun	sun	PROPN
easat-10526	460	9	,	,	PUNCT
easat-10526	460	10	j.	j.	PROPN
easat-10526	460	11	xu	xu	PROPN
easat-10526	460	12	,	,	PUNCT
easat-10526	460	13	y.	y.	PROPN
easat-10526	460	14	peng	peng	PROPN
easat-10526	460	15	,	,	PUNCT
easat-10526	460	16	r.	r.	PROPN
easat-10526	460	17	ma	ma	PROPN
easat-10526	460	18	,	,	PUNCT
easat-10526	460	19	and	and	CCONJ
easat-10526	460	20	m.	m.	PROPN
easat-10526	460	21	cheng	cheng	PROPN
easat-10526	460	22	,	,	PUNCT
easat-10526	460	23	"	"	PUNCT
easat-10526	460	24	contemporary	contemporary	ADJ
easat-10526	460	25	recommendation	recommendation	NOUN
easat-10526	460	26	systems	system	NOUN
easat-10526	460	27	on	on	ADP
easat-10526	460	28	big	big	ADJ
easat-10526	460	29	data	datum	NOUN
easat-10526	460	30	and	and	CCONJ
easat-10526	460	31	their	their	PRON
easat-10526	460	32	applications	application	NOUN
easat-10526	460	33	:	:	PUNCT
easat-10526	460	34	a	a	DET
easat-10526	460	35	survey	survey	NOUN
easat-10526	460	36	,	,	PUNCT
easat-10526	460	37	"	"	PUNCT
easat-10526	460	38	ieee	ieee	NOUN
easat-10526	460	39	access	access	NOUN
easat-10526	460	40	,	,	PUNCT
easat-10526	460	41	vol	vol	NOUN
easat-10526	460	42	.	.	PROPN
easat-10526	460	43	12	12	NUM
easat-10526	460	44	,	,	PUNCT
easat-10526	460	45	pp	pp	ADJ
easat-10526	460	46	.	.	PUNCT
easat-10526	461	1	196914	196914	NUM
easat-10526	461	2	196928	196928	NUM
easat-10526	461	3	,	,	PUNCT
easat-10526	461	4	2024	2024	NUM
easat-10526	461	5	.	.	PUNCT
easat-10526	462	1	https://doi.org/10.1109/access.2024.3517492	https://doi.org/10.1109/access.2024.3517492	PROPN
easat-10526	463	1	[	[	X
easat-10526	463	2	42	42	NUM
easat-10526	463	3	]	]	PUNCT
easat-10526	463	4	m.	m.	NOUN
easat-10526	463	5	zanker	zanker	NOUN
easat-10526	463	6	,	,	PUNCT
easat-10526	463	7	l.	l.	PROPN
easat-10526	463	8	rook	rook	PROPN
easat-10526	463	9	,	,	PUNCT
easat-10526	463	10	and	and	CCONJ
easat-10526	463	11	d.	d.	PROPN
easat-10526	463	12	jannach	jannach	PROPN
easat-10526	463	13	,	,	PUNCT
easat-10526	463	14	"	"	PUNCT
easat-10526	463	15	measuring	measure	VERB
easat-10526	463	16	the	the	DET
easat-10526	463	17	impact	impact	NOUN
easat-10526	463	18	of	of	ADP
easat-10526	463	19	online	online	ADJ
easat-10526	463	20	personalisation	personalisation	NOUN
easat-10526	463	21	:	:	PUNCT
easat-10526	463	22	past	past	ADJ
easat-10526	463	23	,	,	PUNCT
easat-10526	463	24	present	present	ADJ
easat-10526	463	25	and	and	CCONJ
easat-10526	463	26	future	future	ADJ
easat-10526	463	27	,	,	PUNCT
easat-10526	463	28	"	"	PUNCT
easat-10526	463	29	international	international	ADJ
easat-10526	463	30	journal	journal	NOUN
easat-10526	463	31	of	of	ADP
easat-10526	463	32	human	human	ADJ
easat-10526	463	33	-	-	PUNCT
easat-10526	463	34	computer	computer	NOUN
easat-10526	463	35	studies	study	NOUN
easat-10526	463	36	,	,	PUNCT
easat-10526	463	37	vol	vol	NOUN
easat-10526	463	38	.	.	PROPN
easat-10526	463	39	131	131	NUM
easat-10526	463	40	,	,	PUNCT
easat-10526	463	41	pp	pp	ADJ
easat-10526	463	42	.	.	PUNCT
easat-10526	463	43	160	160	NUM
easat-10526	463	44	-	-	SYM
easat-10526	463	45	168	168	NUM
easat-10526	463	46	,	,	PUNCT
easat-10526	463	47	2019	2019	NUM
easat-10526	463	48	.	.	PUNCT
easat-10526	464	1	[	[	X
easat-10526	464	2	43	43	NUM
easat-10526	464	3	]	]	PUNCT
easat-10526	464	4	x.	x.	NOUN
easat-10526	464	5	bai	bai	PROPN
easat-10526	464	6	,	,	PUNCT
easat-10526	464	7	y.	y.	PROPN
easat-10526	464	8	li	li	PROPN
easat-10526	464	9	,	,	PUNCT
easat-10526	464	10	y.	y.	PROPN
easat-10526	464	11	cheng	cheng	PROPN
easat-10526	464	12	,	,	PUNCT
easat-10526	464	13	w.	w.	PROPN
easat-10526	464	14	yang	yang	PROPN
easat-10526	464	15	,	,	PUNCT
easat-10526	464	16	q.	q.	PROPN
easat-10526	464	17	chen	chen	PROPN
easat-10526	464	18	,	,	PUNCT
easat-10526	464	19	and	and	CCONJ
easat-10526	464	20	h.	h.	PROPN
easat-10526	464	21	li	li	PROPN
easat-10526	464	22	,	,	PUNCT
easat-10526	464	23	"	"	PUNCT
easat-10526	464	24	cross	cross	ADJ
easat-10526	464	25	-	-	ADJ
easat-10526	464	26	domain	domain	ADJ
easat-10526	464	27	product	product	NOUN
easat-10526	464	28	representation	representation	NOUN
easat-10526	464	29	learning	learn	VERB
easat-10526	464	30	for	for	ADP
easat-10526	464	31	rich	rich	ADJ
easat-10526	464	32	-	-	PUNCT
easat-10526	464	33	content	content	NOUN
easat-10526	464	34	e	e	NOUN
easat-10526	464	35	-	-	NOUN
easat-10526	464	36	commerce	commerce	NOUN
easat-10526	464	37	,	,	PUNCT
easat-10526	464	38	"	"	PUNCT
easat-10526	464	39	in	in	ADP
easat-10526	464	40	proceedings	proceeding	NOUN
easat-10526	464	41	of	of	ADP
easat-10526	464	42	the	the	DET
easat-10526	464	43	ieee	ieee	NOUN
easat-10526	464	44	/	/	SYM
easat-10526	464	45	cvf	cvf	NOUN
easat-10526	464	46	international	international	ADJ
easat-10526	464	47	conference	conference	NOUN
easat-10526	464	48	on	on	ADP
easat-10526	464	49	computer	computer	NOUN
easat-10526	464	50	vision	vision	NOUN
easat-10526	464	51	,	,	PUNCT
easat-10526	464	52	2023	2023	NUM
easat-10526	464	53	,	,	PUNCT
easat-10526	464	54	pp	pp	ADJ
easat-10526	464	55	.	.	PUNCT
easat-10526	465	1	5697	5697	NUM
easat-10526	465	2	-	-	SYM
easat-10526	465	3	5706	5706	NUM
easat-10526	465	4	.	.	PUNCT
easat-10526	466	1	[	[	X
easat-10526	466	2	44	44	NUM
easat-10526	466	3	]	]	X
easat-10526	466	4	y.	y.	PROPN
easat-10526	466	5	guan	guan	PROPN
easat-10526	466	6	,	,	PUNCT
easat-10526	466	7	q.	q.	PROPN
easat-10526	466	8	wei	wei	PROPN
easat-10526	466	9	,	,	PUNCT
easat-10526	466	10	and	and	CCONJ
easat-10526	466	11	g.	g.	PROPN
easat-10526	466	12	chen	chen	PROPN
easat-10526	466	13	,	,	PUNCT
easat-10526	466	14	"	"	PUNCT
easat-10526	466	15	deep	deep	ADJ
easat-10526	466	16	learning	learning	NOUN
easat-10526	466	17	based	base	VERB
easat-10526	466	18	personalized	personalized	ADJ
easat-10526	466	19	recommendation	recommendation	NOUN
easat-10526	466	20	with	with	ADP
easat-10526	466	21	multi	multi	ADJ
easat-10526	466	22	-	-	ADJ
easat-10526	466	23	view	view	ADJ
easat-10526	466	24	information	information	NOUN
easat-10526	466	25	integration	integration	NOUN
easat-10526	466	26	,	,	PUNCT
easat-10526	466	27	"	"	PUNCT
easat-10526	466	28	decision	decision	NOUN
easat-10526	466	29	support	support	NOUN
easat-10526	466	30	systems	system	NOUN
easat-10526	466	31	,	,	PUNCT
easat-10526	466	32	vol	vol	NOUN
easat-10526	466	33	.	.	PROPN
easat-10526	466	34	118	118	NUM
easat-10526	466	35	,	,	PUNCT
easat-10526	466	36	pp	pp	ADJ
easat-10526	466	37	.	.	PUNCT
easat-10526	467	1	58	58	NUM
easat-10526	467	2	-	-	SYM
easat-10526	467	3	69	69	NUM
easat-10526	467	4	,	,	PUNCT
easat-10526	467	5	2019	2019	NUM
easat-10526	467	6	.	.	PUNCT
easat-10526	468	1	https://doi.org/10.1016/j.dss.2019.01.003	https://doi.org/10.1016/j.dss.2019.01.003	NOUN
easat-10526	469	1	[	[	X
easat-10526	469	2	45	45	NUM
easat-10526	469	3	]	]	PUNCT
easat-10526	469	4	c.	c.	PROPN
easat-10526	469	5	lufei	lufei	PROPN
easat-10526	469	6	,	,	PUNCT
easat-10526	469	7	"	"	PUNCT
easat-10526	469	8	the	the	DET
easat-10526	469	9	factors	factor	NOUN
easat-10526	469	10	influencing	influence	VERB
easat-10526	469	11	consumers’purchase	consumers’purchase	ADJ
easat-10526	469	12	intentions	intention	NOUN
easat-10526	469	13	on	on	ADP
easat-10526	469	14	short	short	ADJ
easat-10526	469	15	video	video	NOUN
easat-10526	469	16	e	e	NOUN
easat-10526	469	17	-	-	NOUN
easat-10526	469	18	commerce	commerce	NOUN
easat-10526	469	19	plaforms	plaform	NOUN
easat-10526	469	20	-	-	PUNCT
easat-10526	469	21	a	a	DET
easat-10526	469	22	case	case	NOUN
easat-10526	469	23	study	study	NOUN
easat-10526	469	24	of	of	ADP
easat-10526	469	25	tiktok	tiktok	ADJ
easat-10526	469	26	shop	shop	NOUN
easat-10526	469	27	,	,	PUNCT
easat-10526	469	28	"	"	PUNCT
easat-10526	469	29	independent	independent	ADJ
easat-10526	469	30	study	study	NOUN
easat-10526	469	31	,	,	PUNCT
easat-10526	469	32	master	master	NOUN
easat-10526	469	33	of	of	ADP
easat-10526	469	34	business	business	PROPN
easat-10526	469	35	administration	administration	PROPN
easat-10526	469	36	,	,	PUNCT
easat-10526	469	37	international	international	ADJ
easat-10526	469	38	business	business	NOUN
easat-10526	469	39	management	management	NOUN
easat-10526	469	40	.	.	PUNCT
easat-10526	470	1	bangkok	bangkok	PROPN
easat-10526	470	2	:	:	PUNCT
easat-10526	470	3	siam	siam	PROPN
easat-10526	470	4	university	university	NOUN
easat-10526	470	5	,	,	PUNCT
easat-10526	470	6	2024	2024	NUM
easat-10526	470	7	.	.	PUNCT
easat-10526	471	1	[	[	X
easat-10526	471	2	46	46	NUM
easat-10526	471	3	]	]	PUNCT
easat-10526	471	4	a.	a.	NOUN
easat-10526	471	5	fitriana	fitriana	PROPN
easat-10526	471	6	and	and	CCONJ
easat-10526	471	7	d.	d.	PROPN
easat-10526	471	8	kusmayadi	kusmayadi	PROPN
easat-10526	471	9	,	,	PUNCT
easat-10526	471	10	"	"	PUNCT
easat-10526	471	11	the	the	DET
easat-10526	471	12	effect	effect	NOUN
easat-10526	471	13	of	of	ADP
easat-10526	471	14	utilizing	utilize	VERB
easat-10526	471	15	the	the	DET
easat-10526	471	16	shopee	shopee	NOUN
easat-10526	471	17	e	e	NOUN
easat-10526	471	18	-	-	NOUN
easat-10526	471	19	commerce	commerce	NOUN
easat-10526	471	20	platform	platform	NOUN
easat-10526	471	21	on	on	ADP
easat-10526	471	22	fashion	fashion	NOUN
easat-10526	471	23	buying	buying	NOUN
easat-10526	471	24	interest	interest	NOUN
easat-10526	471	25	:	:	PUNCT
easat-10526	471	26	case	case	NOUN
easat-10526	471	27	study	study	NOUN
easat-10526	471	28	shopee	shopee	NOUN
easat-10526	471	29	video	video	PROPN
easat-10526	471	30	deefcraft	deefcraft	PROPN
easat-10526	471	31	sme	sme	PROPN
easat-10526	471	32	,	,	PUNCT
easat-10526	471	33	"	"	PUNCT
easat-10526	471	34	jurnal	jurnal	ADJ
easat-10526	471	35	ekonomi	ekonomi	PROPN
easat-10526	471	36	,	,	PUNCT
easat-10526	471	37	bisnis	bisnis	PROPN
easat-10526	471	38	&	&	CCONJ
easat-10526	471	39	entrepreneurship	entrepreneurship	NOUN
easat-10526	471	40	(	(	PUNCT
easat-10526	471	41	e	e	NOUN
easat-10526	471	42	-	-	NOUN
easat-10526	471	43	journal	journal	NOUN
easat-10526	471	44	)	)	PUNCT
easat-10526	471	45	,	,	PUNCT
easat-10526	471	46	vol	vol	NOUN
easat-10526	471	47	.	.	PROPN
easat-10526	471	48	18	18	NUM
easat-10526	471	49	,	,	PUNCT
easat-10526	471	50	no	no	INTJ
easat-10526	471	51	.	.	NOUN
easat-10526	471	52	2	2	NUM
easat-10526	471	53	,	,	PUNCT
easat-10526	471	54	pp	pp	ADJ
easat-10526	471	55	.	.	PUNCT
easat-10526	472	1	713	713	NUM
easat-10526	472	2	-	-	SYM
easat-10526	472	3	732	732	NUM
easat-10526	472	4	,	,	PUNCT
easat-10526	472	5	2024	2024	NUM
easat-10526	472	6	.	.	PUNCT
easat-10526	473	1	https://doi.org/10.55208/3dybe025	https://doi.org/10.55208/3dybe025	NOUN
easat-10526	474	1	[	[	X
easat-10526	474	2	47	47	NUM
easat-10526	474	3	]	]	PUNCT
easat-10526	474	4	j.	j.	PROPN
easat-10526	474	5	feng	feng	PROPN
easat-10526	474	6	,	,	PUNCT
easat-10526	474	7	"	"	PUNCT
easat-10526	474	8	review	review	NOUN
easat-10526	474	9	of	of	ADP
easat-10526	474	10	research	research	NOUN
easat-10526	474	11	on	on	ADP
easat-10526	474	12	e	e	NOUN
easat-10526	474	13	-	-	NOUN
easat-10526	474	14	commerce	commerce	ADJ
easat-10526	474	15	short	short	ADJ
easat-10526	474	16	videos	video	NOUN
easat-10526	474	17	,	,	PUNCT
easat-10526	474	18	"	"	PUNCT
easat-10526	474	19	frontiers	frontier	NOUN
easat-10526	474	20	in	in	ADP
easat-10526	474	21	humanities	humanity	NOUN
easat-10526	474	22	and	and	CCONJ
easat-10526	474	23	social	social	ADJ
easat-10526	474	24	sciences	science	NOUN
easat-10526	474	25	,	,	PUNCT
easat-10526	474	26	vol	vol	NOUN
easat-10526	474	27	.	.	PROPN
easat-10526	474	28	4	4	NUM
easat-10526	474	29	,	,	PUNCT
easat-10526	474	30	no	no	INTJ
easat-10526	474	31	.	.	NOUN
easat-10526	474	32	4	4	NUM
easat-10526	474	33	,	,	PUNCT
easat-10526	474	34	pp	pp	ADJ
easat-10526	474	35	.	.	PUNCT
easat-10526	475	1	235	235	NUM
easat-10526	475	2	-	-	SYM
easat-10526	475	3	242	242	NUM
easat-10526	475	4	,	,	PUNCT
easat-10526	475	5	2024	2024	NUM
easat-10526	475	6	.	.	PUNCT
easat-10526	476	1	[	[	X
easat-10526	476	2	48	48	NUM
easat-10526	476	3	]	]	PUNCT
easat-10526	476	4	w.	w.	PROPN
easat-10526	476	5	j.	j.	PROPN
easat-10526	476	6	liu	liu	PROPN
easat-10526	476	7	,	,	PUNCT
easat-10526	476	8	"	"	PUNCT
easat-10526	476	9	research	research	NOUN
easat-10526	476	10	on	on	ADP
easat-10526	476	11	the	the	DET
easat-10526	476	12	relationship	relationship	NOUN
easat-10526	476	13	between	between	ADP
easat-10526	476	14	recommenda	recommenda	NOUN
easat-10526	476	15	-	-	PUNCT
easat-10526	476	16	tion	tion	NOUN
easat-10526	476	17	mechanism	mechanism	NOUN
easat-10526	476	18	of	of	ADP
easat-10526	476	19	short	short	ADJ
easat-10526	476	20	video	video	NOUN
easat-10526	476	21	platform	platform	NOUN
easat-10526	476	22	and	and	CCONJ
easat-10526	476	23	users	user	NOUN
easat-10526	476	24	’	'	PUNCT
easat-10526	476	25	purchase	purchase	NOUN
easat-10526	476	26	intention	intention	NOUN
easat-10526	476	27	under	under	ADP
easat-10526	476	28	the	the	DET
easat-10526	476	29	background	background	NOUN
easat-10526	476	30	of	of	ADP
easat-10526	476	31	interest	interest	NOUN
easat-10526	476	32	e	e	NOUN
easat-10526	476	33	-	-	NOUN
easat-10526	476	34	commerce	commerce	NOUN
easat-10526	476	35	,	,	PUNCT
easat-10526	476	36	"	"	PUNCT
easat-10526	476	37	in	in	ADP
easat-10526	476	38	2022	2022	NUM
easat-10526	476	39	2nd	2nd	ADJ
easat-10526	476	40	international	international	ADJ
easat-10526	476	41	conference	conference	NOUN
easat-10526	476	42	on	on	ADP
easat-10526	476	43	economic	economic	ADJ
easat-10526	476	44	development	development	NOUN
easat-10526	476	45	and	and	CCONJ
easat-10526	476	46	business	business	NOUN
easat-10526	476	47	culture	culture	NOUN
easat-10526	476	48	(	(	PUNCT
easat-10526	476	49	icedbc	icedbc	PROPN
easat-10526	476	50	2022	2022	NUM
easat-10526	476	51	)	)	PUNCT
easat-10526	476	52	,	,	PUNCT
easat-10526	476	53	2022	2022	NUM
easat-10526	476	54	:	:	PUNCT
easat-10526	476	55	atlantis	atlantis	PROPN
easat-10526	476	56	press	press	PROPN
easat-10526	476	57	,	,	PUNCT
easat-10526	476	58	pp	pp	ADJ
easat-10526	476	59	.	.	PUNCT
easat-10526	476	60	1477	1477	NUM
easat-10526	476	61	-	-	SYM
easat-10526	476	62	1482	1482	NUM
easat-10526	476	63	.	.	PUNCT
easat-10526	477	1	https://doi.org/10.1016/j.jretai.2014.09.005	https://doi.org/10.1016/j.jretai.2014.09.005	ADJ
easat-10526	477	2	https://doi.org/10.1016/j.techfore.2020.120299	https://doi.org/10.1016/j.techfore.2020.120299	NOUN
easat-10526	477	3	https://doi.org/10.1057/s41599-023-01731-w	https://doi.org/10.1057/s41599-023-01731-w	NOUN
easat-10526	477	4	https://doi.org/10.1177/03128962231181429	https://doi.org/10.1177/03128962231181429	ADJ
easat-10526	477	5	https://doi.org/10.1016/j.jretconser.2022.103088	https://doi.org/10.1016/j.jretconser.2022.103088	ADJ
easat-10526	477	6	https://doi.org/10.3390/ijerph19074378	https://doi.org/10.3390/ijerph19074378	PROPN
easat-10526	477	7	https://doi.org/10.1016/j.jretconser.2017.04.001	https://doi.org/10.1016/j.jretconser.2017.04.001	NOUN
easat-10526	477	8	https://doi.org/10.1109/access.2024.3517492	https://doi.org/10.1109/access.2024.3517492	PROPN
easat-10526	477	9	https://doi.org/10.1016/j.dss.2019.01.003	https://doi.org/10.1016/j.dss.2019.01.003	NOUN
easat-10526	477	10	https://doi.org/10.55208/3dybe025	https://doi.org/10.55208/3dybe025	NOUN
easat-10526	477	11	741	741	NUM
easat-10526	477	12	edelweiss	edelweiss	PROPN
easat-10526	477	13	applied	apply	VERB
easat-10526	477	14	science	science	NOUN
easat-10526	477	15	and	and	CCONJ
easat-10526	477	16	technology	technology	NOUN
easat-10526	477	17	issn	issn	PROPN
easat-10526	477	18	:	:	PUNCT
easat-10526	477	19	2576	2576	NUM
easat-10526	477	20	-	-	SYM
easat-10526	477	21	8484	8484	NUM
easat-10526	477	22	vol	vol	NOUN
easat-10526	477	23	.	.	PROPN
easat-10526	478	1	9	9	NUM
easat-10526	478	2	,	,	PUNCT
easat-10526	478	3	no	no	INTJ
easat-10526	478	4	.	.	NOUN
easat-10526	478	5	10	10	NUM
easat-10526	478	6	:	:	PUNCT
easat-10526	478	7	721	721	NUM
easat-10526	478	8	-	-	NUM
easat-10526	478	9	745	745	NUM
easat-10526	478	10	,	,	PUNCT
easat-10526	478	11	2025	2025	NUM
easat-10526	478	12	doi	doi	NOUN
easat-10526	478	13	:	:	PUNCT
easat-10526	478	14	10.55214/2576	10.55214/2576	NUM
easat-10526	478	15	-	-	SYM
easat-10526	478	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	479	1	©	©	ADP
easat-10526	479	2	2025	2025	NUM
easat-10526	479	3	by	by	ADP
easat-10526	479	4	the	the	DET
easat-10526	479	5	authors	author	NOUN
easat-10526	479	6	;	;	PUNCT
easat-10526	479	7	licensee	licensee	PROPN
easat-10526	479	8	learning	learning	NOUN
easat-10526	479	9	gate	gate	NOUN
easat-10526	480	1	[	[	X
easat-10526	480	2	49	49	NUM
easat-10526	480	3	]	]	PUNCT
easat-10526	480	4	p.	p.	PROPN
easat-10526	480	5	gao	gao	PROPN
easat-10526	480	6	,	,	PUNCT
easat-10526	480	7	y.	y.	PROPN
easat-10526	480	8	zeng	zeng	PROPN
easat-10526	480	9	,	,	PUNCT
easat-10526	480	10	and	and	CCONJ
easat-10526	480	11	y.	y.	PROPN
easat-10526	480	12	cheng	cheng	PROPN
easat-10526	480	13	,	,	PUNCT
easat-10526	480	14	"	"	PUNCT
easat-10526	480	15	the	the	DET
easat-10526	480	16	formation	formation	NOUN
easat-10526	480	17	mechanism	mechanism	NOUN
easat-10526	480	18	of	of	ADP
easat-10526	480	19	impulse	impulse	ADJ
easat-10526	480	20	buying	buying	NOUN
easat-10526	480	21	in	in	ADP
easat-10526	480	22	short	short	ADJ
easat-10526	480	23	video	video	NOUN
easat-10526	480	24	scenario	scenario	NOUN
easat-10526	480	25	:	:	PUNCT
easat-10526	480	26	perspectives	perspective	NOUN
easat-10526	480	27	from	from	ADP
easat-10526	480	28	presence	presence	NOUN
easat-10526	480	29	and	and	CCONJ
easat-10526	480	30	customer	customer	NOUN
easat-10526	480	31	inspiration	inspiration	NOUN
easat-10526	480	32	,	,	PUNCT
easat-10526	480	33	"	"	PUNCT
easat-10526	480	34	frontiers	frontier	NOUN
easat-10526	480	35	in	in	ADP
easat-10526	480	36	psychology	psychology	NOUN
easat-10526	480	37	,	,	PUNCT
easat-10526	480	38	vol	vol	NOUN
easat-10526	480	39	.	.	PROPN
easat-10526	480	40	13	13	NUM
easat-10526	480	41	,	,	PUNCT
easat-10526	480	42	p.	p.	NOUN
easat-10526	480	43	870635	870635	NUM
easat-10526	480	44	,	,	PUNCT
easat-10526	480	45	2022	2022	NUM
easat-10526	480	46	.	.	PUNCT
easat-10526	481	1	https://doi.org/10.3389/fpsyg.2022.870635	https://doi.org/10.3389/fpsyg.2022.870635	PROPN
easat-10526	482	1	[	[	X
easat-10526	482	2	50	50	NUM
easat-10526	482	3	]	]	PUNCT
easat-10526	482	4	k.	k.	PROPN
easat-10526	482	5	n.	n.	PROPN
easat-10526	482	6	lemon	lemon	PROPN
easat-10526	482	7	and	and	CCONJ
easat-10526	482	8	p.	p.	PROPN
easat-10526	482	9	c.	c.	PROPN
easat-10526	482	10	verhoef	verhoef	PROPN
easat-10526	482	11	,	,	PUNCT
easat-10526	482	12	"	"	PUNCT
easat-10526	482	13	understanding	understand	VERB
easat-10526	482	14	customer	customer	NOUN
easat-10526	482	15	experience	experience	NOUN
easat-10526	482	16	throughout	throughout	ADP
easat-10526	482	17	the	the	DET
easat-10526	482	18	customer	customer	NOUN
easat-10526	482	19	journey	journey	NOUN
easat-10526	482	20	,	,	PUNCT
easat-10526	482	21	"	"	PUNCT
easat-10526	482	22	journal	journal	NOUN
easat-10526	482	23	of	of	ADP
easat-10526	482	24	marketing	marketing	NOUN
easat-10526	482	25	,	,	PUNCT
easat-10526	482	26	vol	vol	NOUN
easat-10526	482	27	.	.	PROPN
easat-10526	482	28	80	80	NUM
easat-10526	482	29	,	,	PUNCT
easat-10526	482	30	no	no	INTJ
easat-10526	482	31	.	.	NOUN
easat-10526	482	32	6	6	NUM
easat-10526	482	33	,	,	PUNCT
easat-10526	482	34	pp	pp	ADJ
easat-10526	482	35	.	.	PUNCT
easat-10526	483	1	69	69	NUM
easat-10526	483	2	-	-	SYM
easat-10526	483	3	96	96	NUM
easat-10526	483	4	,	,	PUNCT
easat-10526	483	5	2016	2016	NUM
easat-10526	483	6	.	.	PUNCT
easat-10526	484	1	[	[	X
easat-10526	484	2	51	51	NUM
easat-10526	484	3	]	]	PUNCT
easat-10526	484	4	q.	q.	PROPN
easat-10526	484	5	xiao	xiao	PROPN
easat-10526	484	6	,	,	PUNCT
easat-10526	484	7	w.	w.	PROPN
easat-10526	484	8	huang	huang	PROPN
easat-10526	484	9	,	,	PUNCT
easat-10526	484	10	l.	l.	PROPN
easat-10526	484	11	qu	qu	PROPN
easat-10526	484	12	,	,	PUNCT
easat-10526	484	13	and	and	CCONJ
easat-10526	484	14	x.	x.	PROPN
easat-10526	484	15	li	li	PROPN
easat-10526	484	16	,	,	PUNCT
easat-10526	484	17	"	"	PUNCT
easat-10526	484	18	the	the	DET
easat-10526	484	19	impact	impact	NOUN
easat-10526	484	20	of	of	ADP
easat-10526	484	21	multimodal	multimodal	NOUN
easat-10526	484	22	information	information	NOUN
easat-10526	484	23	features	feature	NOUN
easat-10526	484	24	of	of	ADP
easat-10526	484	25	short	short	ADJ
easat-10526	484	26	sales	sale	NOUN
easat-10526	484	27	videos	video	NOUN
easat-10526	484	28	on	on	ADP
easat-10526	484	29	consumer	consumer	NOUN
easat-10526	484	30	engagement	engagement	NOUN
easat-10526	484	31	behavior	behavior	NOUN
easat-10526	484	32	:	:	PUNCT
easat-10526	484	33	a	a	DET
easat-10526	484	34	multi	multi	ADJ
easat-10526	484	35	-	-	ADJ
easat-10526	484	36	method	method	ADJ
easat-10526	484	37	approach	approach	NOUN
easat-10526	484	38	,	,	PUNCT
easat-10526	484	39	"	"	PUNCT
easat-10526	484	40	journal	journal	NOUN
easat-10526	484	41	of	of	ADP
easat-10526	484	42	retailing	retailing	NOUN
easat-10526	484	43	and	and	CCONJ
easat-10526	484	44	consumer	consumer	NOUN
easat-10526	484	45	services	service	NOUN
easat-10526	484	46	,	,	PUNCT
easat-10526	484	47	vol	vol	NOUN
easat-10526	484	48	.	.	PROPN
easat-10526	484	49	82	82	NUM
easat-10526	484	50	,	,	PUNCT
easat-10526	484	51	p.	p.	NOUN
easat-10526	484	52	104136	104136	NUM
easat-10526	484	53	,	,	PUNCT
easat-10526	484	54	2025	2025	NUM
easat-10526	484	55	.	.	PUNCT
easat-10526	485	1	[	[	X
easat-10526	485	2	52	52	NUM
easat-10526	485	3	]	]	PUNCT
easat-10526	485	4	n.	n.	PROPN
easat-10526	485	5	k.	k.	PROPN
easat-10526	485	6	hoi	hoi	PROPN
easat-10526	485	7	and	and	CCONJ
easat-10526	485	8	l.	l.	PROPN
easat-10526	485	9	k.	k.	PROPN
easat-10526	485	10	yin	yin	PROPN
easat-10526	485	11	,	,	PUNCT
easat-10526	485	12	"	"	PUNCT
easat-10526	485	13	short	short	ADJ
easat-10526	485	14	videos	video	NOUN
easat-10526	485	15	,	,	PUNCT
easat-10526	485	16	big	big	ADJ
easat-10526	485	17	decisions	decision	NOUN
easat-10526	485	18	:	:	PUNCT
easat-10526	485	19	a	a	DET
easat-10526	485	20	preliminary	preliminary	ADJ
easat-10526	485	21	study	study	NOUN
easat-10526	485	22	of	of	ADP
easat-10526	485	23	tik	tik	PROPN
easat-10526	485	24	tok	tok	NOUN
easat-10526	485	25	's	's	PART
easat-10526	485	26	role	role	NOUN
easat-10526	485	27	in	in	ADP
easat-10526	485	28	e	e	NOUN
easat-10526	485	29	-	-	NOUN
easat-10526	485	30	commerce	commerce	NOUN
easat-10526	485	31	consumer	consumer	NOUN
easat-10526	485	32	behaviour	behaviour	NOUN
easat-10526	485	33	,	,	PUNCT
easat-10526	485	34	"	"	PUNCT
easat-10526	485	35	european	european	ADJ
easat-10526	485	36	journal	journal	PROPN
easat-10526	485	37	of	of	ADP
easat-10526	485	38	business	business	NOUN
easat-10526	485	39	and	and	CCONJ
easat-10526	485	40	management	management	NOUN
easat-10526	485	41	research	research	NOUN
easat-10526	485	42	,	,	PUNCT
easat-10526	485	43	vol	vol	NOUN
easat-10526	485	44	.	.	PROPN
easat-10526	485	45	8	8	NUM
easat-10526	485	46	,	,	PUNCT
easat-10526	485	47	no	no	INTJ
easat-10526	485	48	.	.	NOUN
easat-10526	485	49	3	3	NUM
easat-10526	485	50	,	,	PUNCT
easat-10526	485	51	pp	pp	ADJ
easat-10526	485	52	.	.	PUNCT
easat-10526	485	53	72	72	NUM
easat-10526	485	54	-	-	SYM
easat-10526	485	55	81	81	NUM
easat-10526	485	56	,	,	PUNCT
easat-10526	485	57	2023	2023	NUM
easat-10526	485	58	.	.	PUNCT
easat-10526	486	1	https://doi.org/10.24018/ejbmr.2023.8.3.1951	https://doi.org/10.24018/ejbmr.2023.8.3.1951	PROPN
easat-10526	486	2	[	[	X
easat-10526	486	3	53	53	NUM
easat-10526	486	4	]	]	PUNCT
easat-10526	486	5	j.	j.	PROPN
easat-10526	486	6	yin	yin	PROPN
easat-10526	486	7	,	,	PUNCT
easat-10526	486	8	x.	x.	PROPN
easat-10526	486	9	qiu	qiu	PROPN
easat-10526	486	10	,	,	PUNCT
easat-10526	486	11	and	and	CCONJ
easat-10526	486	12	y.	y.	PROPN
easat-10526	486	13	wang	wang	PROPN
easat-10526	486	14	,	,	PUNCT
easat-10526	486	15	"	"	PUNCT
easat-10526	486	16	the	the	DET
easat-10526	486	17	impact	impact	NOUN
easat-10526	486	18	of	of	ADP
easat-10526	486	19	ai	ai	ADJ
easat-10526	486	20	-	-	PUNCT
easat-10526	486	21	personalized	personalized	ADJ
easat-10526	486	22	recommendations	recommendation	NOUN
easat-10526	486	23	on	on	ADP
easat-10526	486	24	clicking	click	VERB
easat-10526	486	25	intentions	intention	NOUN
easat-10526	486	26	:	:	PUNCT
easat-10526	486	27	evidence	evidence	NOUN
easat-10526	486	28	from	from	ADP
easat-10526	486	29	chinese	chinese	PROPN
easat-10526	486	30	e	e	PROPN
easat-10526	486	31	-	-	NOUN
easat-10526	486	32	commerce	commerce	NOUN
easat-10526	486	33	,	,	PUNCT
easat-10526	486	34	"	"	PUNCT
easat-10526	486	35	journal	journal	NOUN
easat-10526	486	36	of	of	ADP
easat-10526	486	37	theoretical	theoretical	ADJ
easat-10526	486	38	and	and	CCONJ
easat-10526	486	39	applied	apply	VERB
easat-10526	486	40	electronic	electronic	ADJ
easat-10526	486	41	commerce	commerce	NOUN
easat-10526	486	42	research	research	NOUN
easat-10526	486	43	,	,	PUNCT
easat-10526	486	44	vol	vol	NOUN
easat-10526	486	45	.	.	PROPN
easat-10526	486	46	20	20	NUM
easat-10526	486	47	,	,	PUNCT
easat-10526	486	48	no	no	INTJ
easat-10526	486	49	.	.	NOUN
easat-10526	486	50	1	1	NUM
easat-10526	486	51	,	,	PUNCT
easat-10526	486	52	p.	p.	NOUN
easat-10526	486	53	21	21	NUM
easat-10526	486	54	,	,	PUNCT
easat-10526	486	55	2025	2025	NUM
easat-10526	486	56	.	.	PUNCT
easat-10526	487	1	[	[	X
easat-10526	487	2	54	54	NUM
easat-10526	487	3	]	]	PUNCT
easat-10526	487	4	s.	s.	PROPN
easat-10526	487	5	lubos	lubos	PROPN
easat-10526	487	6	,	,	PUNCT
easat-10526	487	7	a.	a.	PROPN
easat-10526	487	8	felfernig	felfernig	PROPN
easat-10526	487	9	,	,	PUNCT
easat-10526	487	10	and	and	CCONJ
easat-10526	487	11	m.	m.	NOUN
easat-10526	487	12	tautschnig	tautschnig	PROPN
easat-10526	487	13	,	,	PUNCT
easat-10526	487	14	"	"	PUNCT
easat-10526	487	15	an	an	DET
easat-10526	487	16	overview	overview	NOUN
easat-10526	487	17	of	of	ADP
easat-10526	487	18	video	video	NOUN
easat-10526	487	19	recommender	recommender	NOUN
easat-10526	487	20	systems	system	NOUN
easat-10526	487	21	:	:	PUNCT
easat-10526	487	22	state	state	NOUN
easat-10526	487	23	-	-	PUNCT
easat-10526	487	24	of	of	ADP
easat-10526	487	25	-	-	PUNCT
easat-10526	487	26	the	the	DET
easat-10526	487	27	-	-	PUNCT
easat-10526	487	28	art	art	NOUN
easat-10526	487	29	and	and	CCONJ
easat-10526	487	30	research	research	NOUN
easat-10526	487	31	issues	issue	NOUN
easat-10526	487	32	,	,	PUNCT
easat-10526	487	33	"	"	PUNCT
easat-10526	487	34	frontiers	frontier	NOUN
easat-10526	487	35	in	in	ADP
easat-10526	487	36	big	big	ADJ
easat-10526	487	37	data	datum	NOUN
easat-10526	487	38	,	,	PUNCT
easat-10526	487	39	vol	vol	NOUN
easat-10526	487	40	.	.	PROPN
easat-10526	487	41	6	6	NUM
easat-10526	487	42	,	,	PUNCT
easat-10526	487	43	p.	p.	NOUN
easat-10526	487	44	1281614	1281614	NUM
easat-10526	487	45	,	,	PUNCT
easat-10526	487	46	2023	2023	NUM
easat-10526	487	47	.	.	PUNCT
easat-10526	488	1	https://doi.org/10.3389/fdata.2023.1281614	https://doi.org/10.3389/fdata.2023.1281614	PROPN
easat-10526	489	1	[	[	X
easat-10526	489	2	55	55	NUM
easat-10526	489	3	]	]	PUNCT
easat-10526	489	4	w.	w.	PROPN
easat-10526	489	5	bao	bao	PROPN
easat-10526	489	6	et	et	PROPN
easat-10526	489	7	al	al	PROPN
easat-10526	489	8	.	.	PROPN
easat-10526	489	9	,	,	PUNCT
easat-10526	489	10	"	"	PUNCT
easat-10526	489	11	beyond	beyond	ADP
easat-10526	489	12	relevance	relevance	NOUN
easat-10526	489	13	:	:	PUNCT
easat-10526	489	14	improving	improve	VERB
easat-10526	489	15	user	user	NOUN
easat-10526	489	16	engagement	engagement	NOUN
easat-10526	489	17	by	by	ADP
easat-10526	489	18	personalization	personalization	NOUN
easat-10526	489	19	for	for	ADP
easat-10526	489	20	short	short	ADJ
easat-10526	489	21	-	-	PUNCT
easat-10526	489	22	video	video	NOUN
easat-10526	489	23	search	search	NOUN
easat-10526	489	24	,	,	PUNCT
easat-10526	489	25	"	"	PUNCT
easat-10526	489	26	arxiv	arxiv	PROPN
easat-10526	489	27	preprint	preprint	NOUN
easat-10526	489	28	arxiv:2409.11281	arxiv:2409.11281	NOUN
easat-10526	489	29	,	,	PUNCT
easat-10526	489	30	2024	2024	NUM
easat-10526	489	31	.	.	PUNCT
easat-10526	490	1	[	[	X
easat-10526	490	2	56	56	NUM
easat-10526	490	3	]	]	PUNCT
easat-10526	490	4	t.	t.	NOUN
easat-10526	490	5	böttger	böttger	NOUN
easat-10526	490	6	,	,	PUNCT
easat-10526	490	7	t.	t.	PROPN
easat-10526	490	8	rudolph	rudolph	PROPN
easat-10526	490	9	,	,	PUNCT
easat-10526	490	10	h.	h.	PROPN
easat-10526	490	11	evanschitzky	evanschitzky	PROPN
easat-10526	490	12	,	,	PUNCT
easat-10526	490	13	and	and	CCONJ
easat-10526	490	14	t.	t.	PROPN
easat-10526	490	15	pfrang	pfrang	NOUN
easat-10526	490	16	,	,	PUNCT
easat-10526	490	17	"	"	PUNCT
easat-10526	490	18	customer	customer	NOUN
easat-10526	490	19	inspiration	inspiration	NOUN
easat-10526	490	20	:	:	PUNCT
easat-10526	490	21	conceptualization	conceptualization	NOUN
easat-10526	490	22	,	,	PUNCT
easat-10526	490	23	scale	scale	NOUN
easat-10526	490	24	development	development	NOUN
easat-10526	490	25	,	,	PUNCT
easat-10526	490	26	and	and	CCONJ
easat-10526	490	27	validation	validation	NOUN
easat-10526	490	28	,	,	PUNCT
easat-10526	490	29	"	"	PUNCT
easat-10526	490	30	journal	journal	NOUN
easat-10526	490	31	of	of	ADP
easat-10526	490	32	marketing	marketing	NOUN
easat-10526	490	33	,	,	PUNCT
easat-10526	490	34	vol	vol	NOUN
easat-10526	490	35	.	.	PROPN
easat-10526	490	36	81	81	NUM
easat-10526	490	37	,	,	PUNCT
easat-10526	490	38	no	no	INTJ
easat-10526	490	39	.	.	NOUN
easat-10526	490	40	6	6	NUM
easat-10526	490	41	,	,	PUNCT
easat-10526	490	42	pp	pp	ADJ
easat-10526	490	43	.	.	PUNCT
easat-10526	491	1	116	116	NUM
easat-10526	491	2	-	-	SYM
easat-10526	491	3	131	131	NUM
easat-10526	491	4	,	,	PUNCT
easat-10526	491	5	2017	2017	NUM
easat-10526	491	6	.	.	PUNCT
easat-10526	492	1	[	[	X
easat-10526	492	2	57	57	NUM
easat-10526	492	3	]	]	PUNCT
easat-10526	492	4	t.	t.	NOUN
easat-10526	492	5	m.	m.	NOUN
easat-10526	492	6	thrash	thrash	NOUN
easat-10526	492	7	and	and	CCONJ
easat-10526	492	8	a.	a.	NOUN
easat-10526	492	9	j.	j.	PROPN
easat-10526	492	10	elliot	elliot	PROPN
easat-10526	492	11	,	,	PUNCT
easat-10526	492	12	"	"	PUNCT
easat-10526	492	13	inspiration	inspiration	NOUN
easat-10526	492	14	:	:	PUNCT
easat-10526	492	15	core	core	NOUN
easat-10526	492	16	characteristics	characteristic	NOUN
easat-10526	492	17	,	,	PUNCT
easat-10526	492	18	component	component	NOUN
easat-10526	492	19	processes	process	NOUN
easat-10526	492	20	,	,	PUNCT
easat-10526	492	21	antecedents	antecedent	NOUN
easat-10526	492	22	,	,	PUNCT
easat-10526	492	23	and	and	CCONJ
easat-10526	492	24	function	function	NOUN
easat-10526	492	25	,	,	PUNCT
easat-10526	492	26	"	"	PUNCT
easat-10526	492	27	journal	journal	NOUN
easat-10526	492	28	of	of	ADP
easat-10526	492	29	personality	personality	NOUN
easat-10526	492	30	and	and	CCONJ
easat-10526	492	31	social	social	ADJ
easat-10526	492	32	psychology	psychology	NOUN
easat-10526	492	33	,	,	PUNCT
easat-10526	492	34	vol	vol	NOUN
easat-10526	492	35	.	.	PROPN
easat-10526	493	1	87	87	NUM
easat-10526	493	2	,	,	PUNCT
easat-10526	493	3	no	no	INTJ
easat-10526	493	4	.	.	NOUN
easat-10526	493	5	6	6	NUM
easat-10526	493	6	,	,	PUNCT
easat-10526	493	7	p.	p.	NOUN
easat-10526	493	8	957	957	NUM
easat-10526	493	9	,	,	PUNCT
easat-10526	493	10	2004	2004	NUM
easat-10526	493	11	.	.	PUNCT
easat-10526	494	1	[	[	X
easat-10526	494	2	58	58	NUM
easat-10526	494	3	]	]	PUNCT
easat-10526	494	4	t.	t.	NOUN
easat-10526	494	5	pfrang	pfrang	PROPN
easat-10526	494	6	,	,	PUNCT
easat-10526	494	7	t.	t.	NOUN
easat-10526	494	8	rudolph	rudolph	NOUN
easat-10526	494	9	,	,	PUNCT
easat-10526	494	10	and	and	CCONJ
easat-10526	494	11	t.	t.	PROPN
easat-10526	494	12	böttger	böttger	NOUN
easat-10526	494	13	,	,	PUNCT
easat-10526	494	14	"	"	PUNCT
easat-10526	494	15	inspire	inspire	VERB
easat-10526	494	16	to	to	PART
easat-10526	494	17	delight	delight	VERB
easat-10526	494	18	:	:	PUNCT
easat-10526	494	19	the	the	DET
easat-10526	494	20	effects	effect	NOUN
easat-10526	494	21	of	of	ADP
easat-10526	494	22	customer	customer	NOUN
easat-10526	494	23	inspiration	inspiration	NOUN
easat-10526	494	24	on	on	ADP
easat-10526	494	25	consumers	consumer	NOUN
easat-10526	494	26	'	'	PART
easat-10526	494	27	purchase	purchase	NOUN
easat-10526	494	28	decisions	decision	NOUN
easat-10526	494	29	,	,	PUNCT
easat-10526	494	30	"	"	PUNCT
easat-10526	494	31	in	in	ADP
easat-10526	494	32	proceedings	proceeding	NOUN
easat-10526	494	33	of	of	ADP
easat-10526	494	34	the	the	DET
easat-10526	494	35	43rd	43rd	ADJ
easat-10526	494	36	annual	annual	ADJ
easat-10526	494	37	conference	conference	NOUN
easat-10526	494	38	of	of	ADP
easat-10526	494	39	the	the	DET
easat-10526	494	40	european	european	PROPN
easat-10526	494	41	marketing	marketing	PROPN
easat-10526	494	42	academy	academy	PROPN
easat-10526	494	43	(	(	PUNCT
easat-10526	494	44	emac	emac	PROPN
easat-10526	494	45	2014	2014	NUM
easat-10526	494	46	)	)	PUNCT
easat-10526	494	47	,	,	PUNCT
easat-10526	494	48	valencia	valencia	PROPN
easat-10526	494	49	,	,	PUNCT
easat-10526	494	50	spain	spain	PROPN
easat-10526	494	51	,	,	PUNCT
easat-10526	494	52	june	june	PROPN
easat-10526	494	53	3–6	3–6	NUM
easat-10526	494	54	,	,	PUNCT
easat-10526	494	55	2014	2014	NUM
easat-10526	494	56	.	.	PUNCT
easat-10526	495	1	european	european	ADJ
easat-10526	495	2	marketing	marketing	PROPN
easat-10526	495	3	academy	academy	PROPN
easat-10526	495	4	,	,	PUNCT
easat-10526	495	5	2014	2014	NUM
easat-10526	495	6	.	.	PUNCT
easat-10526	496	1	[	[	X
easat-10526	496	2	59	59	NUM
easat-10526	496	3	]	]	X
easat-10526	496	4	n.	n.	PROPN
easat-10526	496	5	h.	h.	PROPN
easat-10526	496	6	khoi	khoi	PROPN
easat-10526	496	7	,	,	PUNCT
easat-10526	496	8	n.	n.	PROPN
easat-10526	496	9	d.	d.	PROPN
easat-10526	496	10	phong	phong	PROPN
easat-10526	496	11	,	,	PUNCT
easat-10526	496	12	and	and	CCONJ
easat-10526	496	13	a.	a.	NOUN
easat-10526	496	14	n.-h	n.-h	PROPN
easat-10526	496	15	.	.	PUNCT
easat-10526	497	1	le	le	X
easat-10526	497	2	,	,	PUNCT
easat-10526	497	3	"	"	PUNCT
easat-10526	497	4	customer	customer	NOUN
easat-10526	497	5	inspiration	inspiration	NOUN
easat-10526	497	6	in	in	ADP
easat-10526	497	7	a	a	DET
easat-10526	497	8	tourism	tourism	NOUN
easat-10526	497	9	context	context	NOUN
easat-10526	497	10	:	:	PUNCT
easat-10526	497	11	an	an	DET
easat-10526	497	12	investigation	investigation	NOUN
easat-10526	497	13	of	of	ADP
easat-10526	497	14	driving	drive	VERB
easat-10526	497	15	and	and	CCONJ
easat-10526	497	16	moderating	moderating	NOUN
easat-10526	497	17	factors	factor	NOUN
easat-10526	497	18	,	,	PUNCT
easat-10526	497	19	"	"	PUNCT
easat-10526	497	20	current	current	ADJ
easat-10526	497	21	issues	issue	NOUN
easat-10526	497	22	in	in	ADP
easat-10526	497	23	tourism	tourism	NOUN
easat-10526	497	24	,	,	PUNCT
easat-10526	497	25	vol	vol	NOUN
easat-10526	497	26	.	.	PROPN
easat-10526	498	1	23	23	NUM
easat-10526	498	2	,	,	PUNCT
easat-10526	498	3	no	no	INTJ
easat-10526	498	4	.	.	NOUN
easat-10526	498	5	21	21	NUM
easat-10526	498	6	,	,	PUNCT
easat-10526	498	7	pp	pp	ADJ
easat-10526	498	8	.	.	PUNCT
easat-10526	499	1	2699	2699	NUM
easat-10526	499	2	-	-	SYM
easat-10526	499	3	2715	2715	NUM
easat-10526	499	4	,	,	PUNCT
easat-10526	499	5	2020	2020	NUM
easat-10526	499	6	.	.	PUNCT
easat-10526	500	1	https://doi.org/10.1080/13683500.2019.1666092	https://doi.org/10.1080/13683500.2019.1666092	PUNCT
easat-10526	501	1	[	[	X
easat-10526	501	2	60	60	NUM
easat-10526	501	3	]	]	X
easat-10526	501	4	s.	s.	PROPN
easat-10526	501	5	cachero	cachero	PROPN
easat-10526	501	6	-	-	PUNCT
easat-10526	501	7	martínez	martínez	PROPN
easat-10526	501	8	and	and	CCONJ
easat-10526	501	9	r.	r.	PROPN
easat-10526	501	10	vázquez	vázquez	PROPN
easat-10526	501	11	-	-	PUNCT
easat-10526	501	12	casielles	casielle	NOUN
easat-10526	501	13	,	,	PUNCT
easat-10526	501	14	"	"	PUNCT
easat-10526	501	15	building	build	VERB
easat-10526	501	16	consumer	consumer	NOUN
easat-10526	501	17	loyalty	loyalty	NOUN
easat-10526	501	18	through	through	ADP
easat-10526	501	19	e	e	NOUN
easat-10526	501	20	-	-	ADJ
easat-10526	501	21	shopping	shopping	ADJ
easat-10526	501	22	experiences	experience	NOUN
easat-10526	501	23	:	:	PUNCT
easat-10526	501	24	the	the	DET
easat-10526	501	25	mediating	mediate	VERB
easat-10526	501	26	role	role	NOUN
easat-10526	501	27	of	of	ADP
easat-10526	501	28	emotions	emotion	NOUN
easat-10526	501	29	,	,	PUNCT
easat-10526	501	30	"	"	PUNCT
easat-10526	501	31	journal	journal	NOUN
easat-10526	501	32	of	of	ADP
easat-10526	501	33	retailing	retailing	NOUN
easat-10526	501	34	and	and	CCONJ
easat-10526	501	35	consumer	consumer	NOUN
easat-10526	501	36	services	service	NOUN
easat-10526	501	37	,	,	PUNCT
easat-10526	501	38	vol	vol	NOUN
easat-10526	501	39	.	.	PROPN
easat-10526	501	40	60	60	NUM
easat-10526	501	41	,	,	PUNCT
easat-10526	501	42	p.	p.	NOUN
easat-10526	501	43	102481	102481	NUM
easat-10526	501	44	,	,	PUNCT
easat-10526	501	45	2021	2021	NUM
easat-10526	501	46	.	.	PUNCT
easat-10526	502	1	https://doi.org/10.1016/j.jretconser.2021.102481	https://doi.org/10.1016/j.jretconser.2021.102481	PROPN
easat-10526	503	1	[	[	X
easat-10526	503	2	61	61	NUM
easat-10526	503	3	]	]	PUNCT
easat-10526	503	4	r.	r.	PROPN
easat-10526	503	5	zhou	zhou	PROPN
easat-10526	503	6	and	and	CCONJ
easat-10526	503	7	l.	l.	PROPN
easat-10526	503	8	tong	tong	PROPN
easat-10526	503	9	,	,	PUNCT
easat-10526	503	10	"	"	PUNCT
easat-10526	503	11	a	a	DET
easat-10526	503	12	study	study	NOUN
easat-10526	503	13	on	on	ADP
easat-10526	503	14	the	the	DET
easat-10526	503	15	influencing	influence	VERB
easat-10526	503	16	factors	factor	NOUN
easat-10526	503	17	of	of	ADP
easat-10526	503	18	consumers	consumer	NOUN
easat-10526	503	19	'	'	PART
easat-10526	503	20	purchase	purchase	NOUN
easat-10526	503	21	intention	intention	NOUN
easat-10526	503	22	during	during	ADP
easat-10526	503	23	livestreaming	livestreame	VERB
easat-10526	503	24	ecommerce	ecommerce	PROPN
easat-10526	503	25	:	:	PUNCT
easat-10526	503	26	the	the	DET
easat-10526	503	27	mediating	mediate	VERB
easat-10526	503	28	effect	effect	NOUN
easat-10526	503	29	of	of	ADP
easat-10526	503	30	emotion	emotion	NOUN
easat-10526	503	31	,	,	PUNCT
easat-10526	503	32	"	"	PUNCT
easat-10526	503	33	frontiers	frontier	NOUN
easat-10526	503	34	in	in	ADP
easat-10526	503	35	psychology	psychology	NOUN
easat-10526	503	36	,	,	PUNCT
easat-10526	503	37	vol	vol	NOUN
easat-10526	503	38	.	.	PROPN
easat-10526	503	39	13	13	NUM
easat-10526	503	40	,	,	PUNCT
easat-10526	503	41	p.	p.	NOUN
easat-10526	503	42	903023	903023	NUM
easat-10526	503	43	,	,	PUNCT
easat-10526	503	44	2022	2022	NUM
easat-10526	503	45	.	.	PUNCT
easat-10526	504	1	https://doi.org/10.3389/fpsyg.2022.903023	https://doi.org/10.3389/fpsyg.2022.903023	PROPN
easat-10526	504	2	[	[	X
easat-10526	504	3	62	62	NUM
easat-10526	504	4	]	]	PUNCT
easat-10526	504	5	a.	a.	NOUN
easat-10526	504	6	gerou	gerou	PROPN
easat-10526	504	7	,	,	PUNCT
easat-10526	504	8	"	"	PUNCT
easat-10526	504	9	examining	examine	VERB
easat-10526	504	10	the	the	DET
easat-10526	504	11	mediating	mediate	VERB
easat-10526	504	12	effect	effect	NOUN
easat-10526	504	13	of	of	ADP
easat-10526	504	14	customer	customer	NOUN
easat-10526	504	15	experience	experience	NOUN
easat-10526	504	16	on	on	ADP
easat-10526	504	17	the	the	DET
easat-10526	504	18	emotions	emotion	NOUN
easat-10526	504	19	–	–	PUNCT
easat-10526	504	20	behavioral	behavioral	ADJ
easat-10526	504	21	intentions	intention	NOUN
easat-10526	504	22	relationship	relationship	NOUN
easat-10526	504	23	:	:	PUNCT
easat-10526	504	24	evidence	evidence	NOUN
easat-10526	504	25	from	from	ADP
easat-10526	504	26	the	the	DET
easat-10526	504	27	passenger	passenger	NOUN
easat-10526	504	28	transport	transport	NOUN
easat-10526	504	29	sector	sector	NOUN
easat-10526	504	30	,	,	PUNCT
easat-10526	504	31	"	"	PUNCT
easat-10526	504	32	behavioral	behavioral	ADJ
easat-10526	504	33	sciences	science	NOUN
easat-10526	504	34	,	,	PUNCT
easat-10526	504	35	vol	vol	NOUN
easat-10526	504	36	.	.	PROPN
easat-10526	504	37	12	12	NUM
easat-10526	504	38	,	,	PUNCT
easat-10526	504	39	no	no	INTJ
easat-10526	504	40	.	.	NOUN
easat-10526	504	41	11	11	NUM
easat-10526	504	42	,	,	PUNCT
easat-10526	504	43	p.	p.	NOUN
easat-10526	504	44	419	419	NUM
easat-10526	504	45	,	,	PUNCT
easat-10526	504	46	2022	2022	NUM
easat-10526	504	47	.	.	PUNCT
easat-10526	505	1	[	[	X
easat-10526	505	2	63	63	NUM
easat-10526	505	3	]	]	PUNCT
easat-10526	505	4	m.	m.	NOUN
easat-10526	505	5	y.	y.	PROPN
easat-10526	505	6	limbongan	limbongan	PROPN
easat-10526	505	7	,	,	PUNCT
easat-10526	505	8	d.	d.	PROPN
easat-10526	505	9	p.	p.	PROPN
easat-10526	505	10	e.	e.	PROPN
easat-10526	505	11	saerang	saerang	PROPN
easat-10526	505	12	,	,	PUNCT
easat-10526	505	13	and	and	CCONJ
easat-10526	505	14	p.	p.	PROPN
easat-10526	505	15	a.	a.	PROPN
easat-10526	505	16	mekel	mekel	PROPN
easat-10526	505	17	,	,	PUNCT
easat-10526	505	18	"	"	PUNCT
easat-10526	505	19	consumer	consumer	NOUN
easat-10526	505	20	perception	perception	NOUN
easat-10526	505	21	,	,	PUNCT
easat-10526	505	22	brand	brand	NOUN
easat-10526	505	23	experience	experience	NOUN
easat-10526	505	24	and	and	CCONJ
easat-10526	505	25	purchase	purchase	VERB
easat-10526	505	26	intention	intention	NOUN
easat-10526	505	27	of	of	ADP
easat-10526	505	28	chinese	chinese	ADJ
easat-10526	505	29	mobile	mobile	ADJ
easat-10526	505	30	phones	phone	NOUN
easat-10526	505	31	in	in	ADP
easat-10526	505	32	manado	manado	PROPN
easat-10526	505	33	,	,	PUNCT
easat-10526	505	34	"	"	PUNCT
easat-10526	505	35	jurnal	jurnal	ADJ
easat-10526	505	36	emba	emba	PROPN
easat-10526	505	37	:	:	PUNCT
easat-10526	505	38	jurnal	jurnal	ADJ
easat-10526	505	39	riset	riset	PROPN
easat-10526	505	40	ekonomi	ekonomi	PROPN
easat-10526	505	41	,	,	PUNCT
easat-10526	505	42	manajemen	manajeman	NOUN
easat-10526	505	43	,	,	PUNCT
easat-10526	505	44	bisnis	bisnis	PROPN
easat-10526	505	45	dan	dan	PROPN
easat-10526	505	46	akuntansi	akuntansi	PROPN
easat-10526	505	47	,	,	PUNCT
easat-10526	505	48	vol	vol	NOUN
easat-10526	505	49	.	.	PROPN
easat-10526	505	50	2	2	NUM
easat-10526	505	51	,	,	PUNCT
easat-10526	505	52	no	no	INTJ
easat-10526	505	53	.	.	NOUN
easat-10526	505	54	1	1	NUM
easat-10526	505	55	,	,	PUNCT
easat-10526	505	56	pp	pp	ADJ
easat-10526	505	57	.	.	PUNCT
easat-10526	506	1	747–755	747–755	NUM
easat-10526	506	2	,	,	PUNCT
easat-10526	506	3	2014	2014	NUM
easat-10526	506	4	.	.	PUNCT
easat-10526	507	1	[	[	X
easat-10526	507	2	64	64	NUM
easat-10526	507	3	]	]	PUNCT
easat-10526	507	4	j.	j.	PROPN
easat-10526	507	5	r.	r.	PROPN
easat-10526	507	6	searle	searle	PROPN
easat-10526	507	7	and	and	CCONJ
easat-10526	507	8	j.	j.	PROPN
easat-10526	507	9	r.	r.	PROPN
easat-10526	507	10	searle	searle	PROPN
easat-10526	507	11	,	,	PUNCT
easat-10526	507	12	perception	perception	NOUN
easat-10526	507	13	.	.	PUNCT
easat-10526	508	1	mind	mind	VERB
easat-10526	508	2	a	a	DET
easat-10526	508	3	brief	brief	ADJ
easat-10526	508	4	introduction	introduction	NOUN
easat-10526	508	5	.	.	PUNCT
easat-10526	509	1	oxford	oxford	PROPN
easat-10526	509	2	,	,	PUNCT
easat-10526	509	3	uk	uk	PROPN
easat-10526	509	4	:	:	PUNCT
easat-10526	509	5	oxford	oxford	PROPN
easat-10526	509	6	university	university	PROPN
easat-10526	509	7	press	press	NOUN
easat-10526	509	8	,	,	PUNCT
easat-10526	509	9	2004	2004	NUM
easat-10526	509	10	.	.	PUNCT
easat-10526	510	1	[	[	X
easat-10526	510	2	65	65	NUM
easat-10526	510	3	]	]	X
easat-10526	510	4	h.	h.	PROPN
easat-10526	510	5	zhan	zhan	PROPN
easat-10526	510	6	,	,	PUNCT
easat-10526	510	7	"	"	PUNCT
easat-10526	510	8	a	a	DET
easat-10526	510	9	study	study	NOUN
easat-10526	510	10	on	on	ADP
easat-10526	510	11	personalized	personalize	VERB
easat-10526	510	12	digital	digital	ADJ
easat-10526	510	13	marketing	marketing	NOUN
easat-10526	510	14	content	content	NOUN
easat-10526	510	15	creation	creation	NOUN
easat-10526	510	16	based	base	VERB
easat-10526	510	17	on	on	ADP
easat-10526	510	18	consumer	consumer	NOUN
easat-10526	510	19	psychoanalysis	psychoanalysis	NOUN
easat-10526	510	20	,	,	PUNCT
easat-10526	510	21	"	"	PUNCT
easat-10526	510	22	applied	apply	VERB
easat-10526	510	23	mathematics	mathematic	NOUN
easat-10526	510	24	and	and	CCONJ
easat-10526	510	25	nonlinear	nonlinear	ADJ
easat-10526	510	26	sciences	science	NOUN
easat-10526	510	27	,	,	PUNCT
easat-10526	510	28	vol	vol	NOUN
easat-10526	510	29	.	.	NOUN
easat-10526	510	30	9	9	NUM
easat-10526	510	31	,	,	PUNCT
easat-10526	510	32	no	no	INTJ
easat-10526	510	33	.	.	NOUN
easat-10526	510	34	1	1	NUM
easat-10526	510	35	,	,	PUNCT
easat-10526	510	36	p.	p.	NOUN
easat-10526	510	37	2969	2969	NUM
easat-10526	510	38	,	,	PUNCT
easat-10526	510	39	2024	2024	NUM
easat-10526	510	40	.	.	PUNCT
easat-10526	511	1	https://doi.org/10.2478/amns-2024-2969	https://doi.org/10.2478/amns-2024-2969	PROPN
easat-10526	512	1	[	[	X
easat-10526	512	2	66	66	NUM
easat-10526	512	3	]	]	PUNCT
easat-10526	512	4	x.	x.	PROPN
easat-10526	512	5	shen	shen	PROPN
easat-10526	512	6	and	and	CCONJ
easat-10526	512	7	j.	j.	PROPN
easat-10526	512	8	wang	wang	PROPN
easat-10526	512	9	,	,	PUNCT
easat-10526	512	10	"	"	PUNCT
easat-10526	512	11	how	how	SCONJ
easat-10526	512	12	short	short	ADJ
easat-10526	512	13	video	video	NOUN
easat-10526	512	14	marketing	marketing	NOUN
easat-10526	512	15	influences	influence	NOUN
easat-10526	512	16	purchase	purchase	NOUN
easat-10526	512	17	intention	intention	NOUN
easat-10526	512	18	in	in	ADP
easat-10526	512	19	social	social	ADJ
easat-10526	512	20	commerce	commerce	NOUN
easat-10526	512	21	:	:	PUNCT
easat-10526	512	22	the	the	DET
easat-10526	512	23	role	role	NOUN
easat-10526	512	24	of	of	ADP
easat-10526	512	25	users	user	NOUN
easat-10526	512	26	’	’	PART
easat-10526	512	27	persona	persona	NOUN
easat-10526	512	28	perception	perception	NOUN
easat-10526	512	29	,	,	PUNCT
easat-10526	512	30	shared	share	VERB
easat-10526	512	31	values	value	NOUN
easat-10526	512	32	,	,	PUNCT
easat-10526	512	33	and	and	CCONJ
easat-10526	512	34	individual	individual	ADJ
easat-10526	512	35	-	-	PUNCT
easat-10526	512	36	level	level	NOUN
easat-10526	512	37	factors	factor	NOUN
easat-10526	512	38	,	,	PUNCT
easat-10526	512	39	"	"	PUNCT
easat-10526	512	40	humanities	humanity	NOUN
easat-10526	512	41	and	and	CCONJ
easat-10526	512	42	social	social	ADJ
easat-10526	512	43	sciences	science	NOUN
easat-10526	512	44	communications	communication	NOUN
easat-10526	512	45	,	,	PUNCT
easat-10526	512	46	vol	vol	NOUN
easat-10526	512	47	.	.	PROPN
easat-10526	512	48	11	11	NUM
easat-10526	512	49	,	,	PUNCT
easat-10526	512	50	p.	p.	NOUN
easat-10526	512	51	290	290	NUM
easat-10526	512	52	,	,	PUNCT
easat-10526	512	53	2024	2024	NUM
easat-10526	512	54	.	.	PUNCT
easat-10526	513	1	https://doi.org/10.1057/s41599-024-02808-w	https://doi.org/10.1057/s41599-024-02808-w	VERB
easat-10526	513	2	[	[	PUNCT
easat-10526	513	3	67	67	NUM
easat-10526	513	4	]	]	PUNCT
easat-10526	513	5	b.	b.	PROPN
easat-10526	513	6	g.	g.	PROPN
easat-10526	513	7	witmer	witmer	PROPN
easat-10526	513	8	and	and	CCONJ
easat-10526	513	9	m.	m.	PROPN
easat-10526	513	10	j.	j.	PROPN
easat-10526	513	11	singer	singer	PROPN
easat-10526	513	12	,	,	PUNCT
easat-10526	513	13	"	"	PUNCT
easat-10526	513	14	measuring	measure	VERB
easat-10526	513	15	presence	presence	NOUN
easat-10526	513	16	in	in	ADP
easat-10526	513	17	virtual	virtual	ADJ
easat-10526	513	18	environments	environment	NOUN
easat-10526	513	19	:	:	PUNCT
easat-10526	513	20	a	a	DET
easat-10526	513	21	presence	presence	NOUN
easat-10526	513	22	questionnaire	questionnaire	NOUN
easat-10526	513	23	,	,	PUNCT
easat-10526	513	24	"	"	PUNCT
easat-10526	513	25	presence	presence	NOUN
easat-10526	513	26	:	:	PUNCT
easat-10526	513	27	teleoperators	teleoperator	NOUN
easat-10526	513	28	and	and	CCONJ
easat-10526	513	29	virtual	virtual	ADJ
easat-10526	513	30	environments	environment	NOUN
easat-10526	513	31	,	,	PUNCT
easat-10526	513	32	vol	vol	NOUN
easat-10526	513	33	.	.	PROPN
easat-10526	513	34	7	7	NUM
easat-10526	513	35	,	,	PUNCT
easat-10526	513	36	no	no	INTJ
easat-10526	513	37	.	.	NOUN
easat-10526	513	38	3	3	NUM
easat-10526	513	39	,	,	PUNCT
easat-10526	513	40	pp	pp	ADJ
easat-10526	513	41	.	.	PUNCT
easat-10526	514	1	225	225	NUM
easat-10526	514	2	-	-	SYM
easat-10526	514	3	240	240	NUM
easat-10526	514	4	,	,	PUNCT
easat-10526	514	5	1998	1998	NUM
easat-10526	514	6	.	.	PUNCT
easat-10526	515	1	https://doi.org/10.1162/105474698565686	https://doi.org/10.1162/105474698565686	PRON
easat-10526	516	1	[	[	X
easat-10526	516	2	68	68	NUM
easat-10526	516	3	]	]	X
easat-10526	516	4	h.	h.	PROPN
easat-10526	516	5	hammond	hammond	PROPN
easat-10526	516	6	,	,	PUNCT
easat-10526	516	7	m.	m.	PROPN
easat-10526	516	8	armstrong	armstrong	PROPN
easat-10526	516	9	,	,	PUNCT
easat-10526	516	10	g.	g.	PROPN
easat-10526	516	11	a.	a.	PROPN
easat-10526	516	12	thomas	thomas	PROPN
easat-10526	516	13	,	,	PUNCT
easat-10526	516	14	and	and	CCONJ
easat-10526	516	15	i.	i.	PROPN
easat-10526	516	16	d.	d.	PROPN
easat-10526	516	17	gilchrist	gilchrist	PROPN
easat-10526	516	18	,	,	PUNCT
easat-10526	516	19	"	"	PUNCT
easat-10526	516	20	audience	audience	NOUN
easat-10526	516	21	immersion	immersion	NOUN
easat-10526	516	22	:	:	PUNCT
easat-10526	516	23	validating	validate	VERB
easat-10526	516	24	attentional	attentional	ADJ
easat-10526	516	25	and	and	CCONJ
easat-10526	516	26	physiological	physiological	ADJ
easat-10526	516	27	measures	measure	NOUN
easat-10526	516	28	against	against	ADP
easat-10526	516	29	self	self	NOUN
easat-10526	516	30	-	-	PUNCT
easat-10526	516	31	report	report	NOUN
easat-10526	516	32	,	,	PUNCT
easat-10526	516	33	"	"	PUNCT
easat-10526	516	34	cognitive	cognitive	ADJ
easat-10526	516	35	research	research	NOUN
easat-10526	516	36	:	:	PUNCT
easat-10526	516	37	principles	principle	NOUN
easat-10526	516	38	and	and	CCONJ
easat-10526	516	39	implications	implication	NOUN
easat-10526	516	40	,	,	PUNCT
easat-10526	516	41	vol	vol	NOUN
easat-10526	516	42	.	.	PROPN
easat-10526	516	43	8	8	NUM
easat-10526	516	44	,	,	PUNCT
easat-10526	516	45	no	no	INTJ
easat-10526	516	46	.	.	NOUN
easat-10526	516	47	1	1	NUM
easat-10526	516	48	,	,	PUNCT
easat-10526	516	49	p.	p.	NOUN
easat-10526	516	50	22	22	NUM
easat-10526	516	51	,	,	PUNCT
easat-10526	516	52	2023	2023	NUM
easat-10526	516	53	.	.	PUNCT
easat-10526	517	1	[	[	X
easat-10526	517	2	69	69	NUM
easat-10526	517	3	]	]	X
easat-10526	517	4	y.	y.	PROPN
easat-10526	517	5	yan	yan	PROPN
easat-10526	517	6	,	,	PUNCT
easat-10526	517	7	y.	y.	PROPN
easat-10526	517	8	he	he	PRON
easat-10526	517	9	,	,	PUNCT
easat-10526	517	10	and	and	CCONJ
easat-10526	517	11	l.	l.	PROPN
easat-10526	517	12	li	li	PROPN
easat-10526	517	13	,	,	PUNCT
easat-10526	517	14	"	"	PUNCT
easat-10526	517	15	why	why	SCONJ
easat-10526	517	16	time	time	NOUN
easat-10526	517	17	flies	fly	VERB
easat-10526	517	18	?	?	PUNCT
easat-10526	518	1	the	the	DET
easat-10526	518	2	role	role	NOUN
easat-10526	518	3	of	of	ADP
easat-10526	518	4	immersion	immersion	NOUN
easat-10526	518	5	in	in	ADP
easat-10526	518	6	short	short	ADJ
easat-10526	518	7	video	video	NOUN
easat-10526	518	8	usage	usage	NOUN
easat-10526	518	9	behavior	behavior	NOUN
easat-10526	518	10	,	,	PUNCT
easat-10526	518	11	"	"	PUNCT
easat-10526	518	12	frontiers	frontier	NOUN
easat-10526	518	13	in	in	ADP
easat-10526	518	14	psychology	psychology	NOUN
easat-10526	518	15	,	,	PUNCT
easat-10526	518	16	vol	vol	NOUN
easat-10526	518	17	.	.	PROPN
easat-10526	518	18	14	14	NUM
easat-10526	518	19	,	,	PUNCT
easat-10526	518	20	p.	p.	NOUN
easat-10526	518	21	1127210	1127210	NUM
easat-10526	518	22	,	,	PUNCT
easat-10526	518	23	2023	2023	NUM
easat-10526	518	24	.	.	PUNCT
easat-10526	519	1	https://doi.org/10.3389/fpsyg.2023.1127210	https://doi.org/10.3389/fpsyg.2023.1127210	PROPN
easat-10526	520	1	[	[	X
easat-10526	520	2	70	70	NUM
easat-10526	520	3	]	]	X
easat-10526	520	4	w.	w.	PROPN
easat-10526	520	5	jiang	jiang	PROPN
easat-10526	520	6	and	and	CCONJ
easat-10526	520	7	h.-l	h.-l	PROPN
easat-10526	520	8	.	.	PUNCT
easat-10526	521	1	chen	chen	PROPN
easat-10526	521	2	,	,	PUNCT
easat-10526	521	3	"	"	PUNCT
easat-10526	521	4	can	can	AUX
easat-10526	521	5	short	short	ADJ
easat-10526	521	6	videos	video	NOUN
easat-10526	521	7	work	work	VERB
easat-10526	521	8	?	?	PUNCT
easat-10526	522	1	the	the	DET
easat-10526	522	2	effects	effect	NOUN
easat-10526	522	3	of	of	ADP
easat-10526	522	4	use	use	NOUN
easat-10526	522	5	and	and	CCONJ
easat-10526	522	6	gratification	gratification	NOUN
easat-10526	522	7	and	and	CCONJ
easat-10526	522	8	social	social	ADJ
easat-10526	522	9	presence	presence	NOUN
easat-10526	522	10	on	on	ADP
easat-10526	522	11	purchase	purchase	NOUN
easat-10526	522	12	intention	intention	NOUN
easat-10526	522	13	:	:	PUNCT
easat-10526	522	14	examining	examine	VERB
easat-10526	522	15	the	the	DET
easat-10526	522	16	mediating	mediate	VERB
easat-10526	522	17	role	role	NOUN
easat-10526	522	18	of	of	ADP
easat-10526	522	19	digital	digital	ADJ
easat-10526	522	20	dependency	dependency	NOUN
easat-10526	522	21	,	,	PUNCT
easat-10526	522	22	"	"	PUNCT
easat-10526	522	23	journal	journal	NOUN
easat-10526	522	24	of	of	ADP
easat-10526	522	25	theoretical	theoretical	ADJ
easat-10526	522	26	and	and	CCONJ
easat-10526	522	27	applied	apply	VERB
easat-10526	522	28	electronic	electronic	ADJ
easat-10526	522	29	commerce	commerce	NOUN
easat-10526	522	30	research	research	NOUN
easat-10526	522	31	,	,	PUNCT
easat-10526	522	32	vol	vol	NOUN
easat-10526	522	33	.	.	PROPN
easat-10526	522	34	20	20	NUM
easat-10526	522	35	,	,	PUNCT
easat-10526	522	36	no	no	INTJ
easat-10526	522	37	.	.	NOUN
easat-10526	522	38	1	1	NUM
easat-10526	522	39	,	,	PUNCT
easat-10526	522	40	p.	p.	NOUN
easat-10526	522	41	5	5	NUM
easat-10526	522	42	,	,	PUNCT
easat-10526	522	43	2024	2024	NUM
easat-10526	522	44	.	.	PUNCT
easat-10526	523	1	[	[	X
easat-10526	523	2	71	71	NUM
easat-10526	523	3	]	]	PUNCT
easat-10526	523	4	v.	v.	PROPN
easat-10526	523	5	k.	k.	PROPN
easat-10526	523	6	nhan	nhan	PROPN
easat-10526	523	7	,	,	PUNCT
easat-10526	523	8	h.	h.	PROPN
easat-10526	523	9	t.	t.	PROPN
easat-10526	523	10	dung	dung	PROPN
easat-10526	523	11	,	,	PUNCT
easat-10526	523	12	and	and	CCONJ
easat-10526	523	13	n.	n.	PROPN
easat-10526	523	14	t.	t.	PROPN
easat-10526	523	15	vu	vu	PROPN
easat-10526	523	16	,	,	PUNCT
easat-10526	523	17	"	"	PUNCT
easat-10526	523	18	a	a	DET
easat-10526	523	19	conceptual	conceptual	ADJ
easat-10526	523	20	model	model	NOUN
easat-10526	523	21	for	for	ADP
easat-10526	523	22	studying	study	VERB
easat-10526	523	23	the	the	DET
easat-10526	523	24	immersive	immersive	ADJ
easat-10526	523	25	mobile	mobile	ADJ
easat-10526	523	26	augmented	augment	VERB
easat-10526	523	27	reality	reality	NOUN
easat-10526	523	28	application	application	NOUN
easat-10526	523	29	-	-	PUNCT
easat-10526	523	30	enhanced	enhance	VERB
easat-10526	523	31	experience	experience	NOUN
easat-10526	523	32	,	,	PUNCT
easat-10526	523	33	"	"	PUNCT
easat-10526	523	34	heliyon	heliyon	NOUN
easat-10526	523	35	,	,	PUNCT
easat-10526	523	36	vol	vol	NOUN
easat-10526	523	37	.	.	PROPN
easat-10526	523	38	8	8	NUM
easat-10526	523	39	,	,	PUNCT
easat-10526	523	40	no	no	INTJ
easat-10526	523	41	.	.	NOUN
easat-10526	523	42	8	8	NUM
easat-10526	523	43	,	,	PUNCT
easat-10526	523	44	p.	p.	NOUN
easat-10526	523	45	e10141	e10141	PROPN
easat-10526	523	46	,	,	PUNCT
easat-10526	523	47	2022	2022	NUM
easat-10526	523	48	.	.	PUNCT
easat-10526	524	1	https://doi.org/10.1016/j.heliyon.2022.e10141	https://doi.org/10.1016/j.heliyon.2022.e10141	NOUN
easat-10526	525	1	[	[	X
easat-10526	525	2	72	72	NUM
easat-10526	525	3	]	]	X
easat-10526	525	4	s.	s.	PROPN
easat-10526	525	5	hong	hong	PROPN
easat-10526	525	6	and	and	CCONJ
easat-10526	525	7	s.	s.	PROPN
easat-10526	525	8	k.	k.	PROPN
easat-10526	526	1	oh	oh	INTJ
easat-10526	526	2	,	,	PUNCT
easat-10526	526	3	"	"	PUNCT
easat-10526	527	1	why	why	SCONJ
easat-10526	527	2	people	people	NOUN
easat-10526	527	3	do	do	AUX
easat-10526	527	4	n’t	not	PART
easat-10526	527	5	use	use	VERB
easat-10526	527	6	facebook	facebook	NOUN
easat-10526	527	7	anymore	anymore	ADV
easat-10526	527	8	?	?	PUNCT
easat-10526	528	1	an	an	DET
easat-10526	528	2	investigation	investigation	NOUN
easat-10526	528	3	into	into	ADP
easat-10526	528	4	the	the	DET
easat-10526	528	5	relationship	relationship	NOUN
easat-10526	528	6	between	between	ADP
easat-10526	528	7	the	the	DET
easat-10526	528	8	big	big	ADJ
easat-10526	528	9	five	five	NUM
easat-10526	528	10	personality	personality	NOUN
easat-10526	528	11	traits	trait	NOUN
easat-10526	528	12	and	and	CCONJ
easat-10526	528	13	the	the	DET
easat-10526	528	14	motivation	motivation	NOUN
easat-10526	528	15	to	to	PART
easat-10526	528	16	leave	leave	VERB
easat-10526	528	17	facebook	facebook	NOUN
easat-10526	528	18	,	,	PUNCT
easat-10526	528	19	"	"	PUNCT
easat-10526	528	20	frontiers	frontier	NOUN
easat-10526	528	21	in	in	ADP
easat-10526	528	22	psychology	psychology	NOUN
easat-10526	528	23	,	,	PUNCT
easat-10526	528	24	vol	vol	NOUN
easat-10526	528	25	.	.	PROPN
easat-10526	528	26	11	11	NUM
easat-10526	528	27	,	,	PUNCT
easat-10526	528	28	p.	p.	NOUN
easat-10526	528	29	1497	1497	NUM
easat-10526	528	30	,	,	PUNCT
easat-10526	528	31	2020	2020	NUM
easat-10526	528	32	.	.	PUNCT
easat-10526	529	1	[	[	X
easat-10526	529	2	73	73	NUM
easat-10526	529	3	]	]	PUNCT
easat-10526	529	4	h.	h.	PROPN
easat-10526	529	5	j.	j.	PROPN
easat-10526	529	6	smith	smith	PROPN
easat-10526	529	7	,	,	PUNCT
easat-10526	529	8	s.	s.	PROPN
easat-10526	529	9	j.	j.	PROPN
easat-10526	529	10	milberg	milberg	PROPN
easat-10526	529	11	,	,	PUNCT
easat-10526	529	12	and	and	CCONJ
easat-10526	529	13	s.	s.	PROPN
easat-10526	529	14	j.	j.	PROPN
easat-10526	529	15	burke	burke	PROPN
easat-10526	529	16	,	,	PUNCT
easat-10526	529	17	"	"	PUNCT
easat-10526	529	18	information	information	NOUN
easat-10526	529	19	privacy	privacy	NOUN
easat-10526	529	20	:	:	PUNCT
easat-10526	529	21	measuring	measure	VERB
easat-10526	529	22	individuals	individual	NOUN
easat-10526	529	23	'	'	PART
easat-10526	529	24	concerns	concern	NOUN
easat-10526	529	25	about	about	ADP
easat-10526	529	26	organizational	organizational	ADJ
easat-10526	529	27	practices	practice	NOUN
easat-10526	529	28	,	,	PUNCT
easat-10526	529	29	"	"	PUNCT
easat-10526	529	30	mis	mis	PROPN
easat-10526	529	31	quarterly	quarterly	ADJ
easat-10526	529	32	,	,	PUNCT
easat-10526	529	33	vol	vol	NOUN
easat-10526	529	34	.	.	PROPN
easat-10526	529	35	20	20	NUM
easat-10526	529	36	,	,	PUNCT
easat-10526	529	37	no	no	INTJ
easat-10526	529	38	.	.	NOUN
easat-10526	529	39	2	2	NUM
easat-10526	529	40	,	,	PUNCT
easat-10526	529	41	pp	pp	ADJ
easat-10526	529	42	.	.	PUNCT
easat-10526	530	1	167	167	NUM
easat-10526	530	2	-	-	SYM
easat-10526	530	3	196	196	NUM
easat-10526	530	4	,	,	PUNCT
easat-10526	530	5	1996	1996	NUM
easat-10526	530	6	.	.	PUNCT
easat-10526	531	1	https://doi.org/10.2307/249477	https://doi.org/10.2307/249477	NOUN
easat-10526	532	1	https://doi.org/10.3389/fpsyg.2022.870635	https://doi.org/10.3389/fpsyg.2022.870635	PROPN
easat-10526	532	2	https://doi.org/10.24018/ejbmr.2023.8.3.1951	https://doi.org/10.24018/ejbmr.2023.8.3.1951	VERB
easat-10526	532	3	https://doi.org/10.3389/fdata.2023.1281614	https://doi.org/10.3389/fdata.2023.1281614	PROPN
easat-10526	533	1	https://doi.org/10.1080/13683500.2019.1666092	https://doi.org/10.1080/13683500.2019.1666092	PROPN
easat-10526	534	1	https://doi.org/10.1016/j.jretconser.2021.102481	https://doi.org/10.1016/j.jretconser.2021.102481	PROPN
easat-10526	534	2	https://doi.org/10.3389/fpsyg.2022.903023	https://doi.org/10.3389/fpsyg.2022.903023	PROPN
easat-10526	534	3	https://doi.org/10.2478/amns-2024-2969	https://doi.org/10.2478/amns-2024-2969	PROPN
easat-10526	534	4	https://doi.org/10.1057/s41599-024-02808-w	https://doi.org/10.1057/s41599-024-02808-w	VERB
easat-10526	534	5	https://doi.org/10.1162/105474698565686	https://doi.org/10.1162/105474698565686	PRON
easat-10526	534	6	https://doi.org/10.3389/fpsyg.2023.1127210	https://doi.org/10.3389/fpsyg.2023.1127210	PROPN
easat-10526	534	7	https://doi.org/10.1016/j.heliyon.2022.e10141	https://doi.org/10.1016/j.heliyon.2022.e10141	NOUN
easat-10526	534	8	https://doi.org/10.2307/249477	https://doi.org/10.2307/249477	NOUN
easat-10526	534	9	742	742	NUM
easat-10526	534	10	edelweiss	edelweiss	PROPN
easat-10526	534	11	applied	apply	VERB
easat-10526	534	12	science	science	NOUN
easat-10526	534	13	and	and	CCONJ
easat-10526	534	14	technology	technology	NOUN
easat-10526	534	15	issn	issn	PROPN
easat-10526	534	16	:	:	PUNCT
easat-10526	534	17	2576	2576	NUM
easat-10526	534	18	-	-	SYM
easat-10526	534	19	8484	8484	NUM
easat-10526	534	20	vol	vol	NOUN
easat-10526	534	21	.	.	PROPN
easat-10526	535	1	9	9	NUM
easat-10526	535	2	,	,	PUNCT
easat-10526	535	3	no	no	INTJ
easat-10526	535	4	.	.	NOUN
easat-10526	535	5	10	10	NUM
easat-10526	535	6	:	:	PUNCT
easat-10526	535	7	721	721	NUM
easat-10526	535	8	-	-	NUM
easat-10526	535	9	745	745	NUM
easat-10526	535	10	,	,	PUNCT
easat-10526	535	11	2025	2025	NUM
easat-10526	535	12	doi	doi	NOUN
easat-10526	535	13	:	:	PUNCT
easat-10526	535	14	10.55214/2576	10.55214/2576	NUM
easat-10526	535	15	-	-	SYM
easat-10526	535	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	536	1	©	©	ADP
easat-10526	536	2	2025	2025	NUM
easat-10526	536	3	by	by	ADP
easat-10526	536	4	the	the	DET
easat-10526	536	5	authors	author	NOUN
easat-10526	536	6	;	;	PUNCT
easat-10526	536	7	licensee	licensee	PROPN
easat-10526	536	8	learning	learning	NOUN
easat-10526	536	9	gate	gate	NOUN
easat-10526	537	1	[	[	X
easat-10526	537	2	74	74	NUM
easat-10526	537	3	]	]	PUNCT
easat-10526	537	4	a.	a.	NOUN
easat-10526	537	5	alkis	alki	NOUN
easat-10526	537	6	and	and	CCONJ
easat-10526	537	7	t.	t.	PROPN
easat-10526	537	8	kose	kose	PROPN
easat-10526	537	9	,	,	PUNCT
easat-10526	537	10	"	"	PUNCT
easat-10526	537	11	privacy	privacy	NOUN
easat-10526	537	12	concerns	concern	NOUN
easat-10526	537	13	in	in	ADP
easat-10526	537	14	consumer	consumer	NOUN
easat-10526	537	15	e	e	PROPN
easat-10526	537	16	-	-	NOUN
easat-10526	537	17	commerce	commerce	NOUN
easat-10526	537	18	activities	activity	NOUN
easat-10526	537	19	and	and	CCONJ
easat-10526	537	20	response	response	NOUN
easat-10526	537	21	to	to	ADP
easat-10526	537	22	social	social	ADJ
easat-10526	537	23	media	medium	NOUN
easat-10526	537	24	advertising	advertising	NOUN
easat-10526	537	25	:	:	PUNCT
easat-10526	537	26	empirical	empirical	ADJ
easat-10526	537	27	evidence	evidence	NOUN
easat-10526	537	28	from	from	ADP
easat-10526	537	29	europe	europe	PROPN
easat-10526	537	30	,	,	PUNCT
easat-10526	537	31	"	"	PUNCT
easat-10526	537	32	computers	computer	NOUN
easat-10526	537	33	in	in	ADP
easat-10526	537	34	human	human	ADJ
easat-10526	537	35	behavior	behavior	NOUN
easat-10526	537	36	,	,	PUNCT
easat-10526	537	37	vol	vol	NOUN
easat-10526	537	38	.	.	PROPN
easat-10526	537	39	137	137	NUM
easat-10526	537	40	,	,	PUNCT
easat-10526	537	41	p.	p.	NOUN
easat-10526	537	42	107412	107412	NUM
easat-10526	537	43	,	,	PUNCT
easat-10526	537	44	2022	2022	NUM
easat-10526	537	45	.	.	PUNCT
easat-10526	538	1	[	[	X
easat-10526	538	2	75	75	NUM
easat-10526	538	3	]	]	PUNCT
easat-10526	538	4	v.	v.	ADP
easat-10526	538	5	wiard	wiard	PROPN
easat-10526	538	6	,	,	PUNCT
easat-10526	538	7	b.	b.	PROPN
easat-10526	538	8	lits	lits	PROPN
easat-10526	538	9	,	,	PUNCT
easat-10526	538	10	and	and	CCONJ
easat-10526	538	11	m.	m.	NOUN
easat-10526	538	12	dufrasne	dufrasne	NOUN
easat-10526	538	13	,	,	PUNCT
easat-10526	538	14	"	"	PUNCT
easat-10526	538	15	“	"	PUNCT
easat-10526	538	16	the	the	DET
easat-10526	538	17	spy	spy	NOUN
easat-10526	538	18	who	who	PRON
easat-10526	538	19	loved	love	VERB
easat-10526	538	20	me	i	PRON
easat-10526	538	21	”	"	PUNCT
easat-10526	538	22	:	:	PUNCT
easat-10526	538	23	a	a	DET
easat-10526	538	24	qualitative	qualitative	ADJ
easat-10526	538	25	exploratory	exploratory	ADJ
easat-10526	538	26	analysis	analysis	NOUN
easat-10526	538	27	of	of	ADP
easat-10526	538	28	the	the	DET
easat-10526	538	29	relationship	relationship	NOUN
easat-10526	538	30	between	between	ADP
easat-10526	538	31	youth	youth	NOUN
easat-10526	538	32	and	and	CCONJ
easat-10526	538	33	algorithms	algorithm	NOUN
easat-10526	538	34	,	,	PUNCT
easat-10526	538	35	"	"	PUNCT
easat-10526	538	36	frontiers	frontier	NOUN
easat-10526	538	37	in	in	ADP
easat-10526	538	38	communication	communication	NOUN
easat-10526	538	39	,	,	PUNCT
easat-10526	538	40	vol	vol	NOUN
easat-10526	538	41	.	.	PROPN
easat-10526	538	42	7	7	NUM
easat-10526	538	43	,	,	PUNCT
easat-10526	538	44	p.	p.	NOUN
easat-10526	538	45	778273	778273	NUM
easat-10526	538	46	,	,	PUNCT
easat-10526	538	47	2022	2022	NUM
easat-10526	538	48	.	.	PUNCT
easat-10526	539	1	https://doi.org/10.3389/fcomm.2022.778273	https://doi.org/10.3389/fcomm.2022.778273	PROPN
easat-10526	540	1	[	[	X
easat-10526	540	2	76	76	X
easat-10526	540	3	]	]	X
easat-10526	540	4	y.	y.	PROPN
easat-10526	540	5	shen	shen	PROPN
easat-10526	540	6	,	,	PUNCT
easat-10526	540	7	"	"	PUNCT
easat-10526	540	8	the	the	DET
easat-10526	540	9	impact	impact	NOUN
easat-10526	540	10	of	of	ADP
easat-10526	540	11	algorithmic	algorithmic	ADJ
easat-10526	540	12	recommendation	recommendation	NOUN
easat-10526	540	13	quality	quality	NOUN
easat-10526	540	14	on	on	ADP
easat-10526	540	15	user	user	NOUN
easat-10526	540	16	purchase	purchase	NOUN
easat-10526	540	17	intentions	intention	NOUN
easat-10526	540	18	from	from	ADP
easat-10526	540	19	a	a	DET
easat-10526	540	20	trust	trust	NOUN
easat-10526	540	21	perspective	perspective	NOUN
easat-10526	540	22	—	—	PUNCT
easat-10526	540	23	—	—	PUNCT
easat-10526	540	24	a	a	DET
easat-10526	540	25	case	case	NOUN
easat-10526	540	26	study	study	NOUN
easat-10526	540	27	of	of	ADP
easat-10526	540	28	douyin	douyin	PROPN
easat-10526	540	29	e	e	PROPN
easat-10526	540	30	-	-	NOUN
easat-10526	540	31	commerce	commerce	NOUN
easat-10526	540	32	,	,	PUNCT
easat-10526	540	33	"	"	PUNCT
easat-10526	540	34	in	in	ADP
easat-10526	540	35	5th	5th	ADJ
easat-10526	540	36	international	international	ADJ
easat-10526	540	37	conference	conference	NOUN
easat-10526	540	38	on	on	ADP
easat-10526	540	39	economic	economic	ADJ
easat-10526	540	40	management	management	NOUN
easat-10526	540	41	and	and	CCONJ
easat-10526	540	42	big	big	ADJ
easat-10526	540	43	data	data	NOUN
easat-10526	540	44	application	application	NOUN
easat-10526	540	45	(	(	PUNCT
easat-10526	540	46	icembda	icembda	NOUN
easat-10526	540	47	2024	2024	NUM
easat-10526	540	48	)	)	PUNCT
easat-10526	540	49	,	,	PUNCT
easat-10526	540	50	2024	2024	NUM
easat-10526	540	51	:	:	PUNCT
easat-10526	540	52	atlantis	atlantis	PROPN
easat-10526	540	53	press	press	NOUN
easat-10526	540	54	.	.	PUNCT
easat-10526	541	1	[	[	X
easat-10526	541	2	77	77	NUM
easat-10526	541	3	]	]	PUNCT
easat-10526	541	4	t.-l	t.-l	NOUN
easat-10526	541	5	.	.	PUNCT
easat-10526	542	1	hu	hu	PROPN
easat-10526	542	2	,	,	PUNCT
easat-10526	542	3	c.-m	c.-m	NOUN
easat-10526	542	4	.	.	PUNCT
easat-10526	543	1	chao	chao	PROPN
easat-10526	543	2	,	,	PUNCT
easat-10526	543	3	w.-k	w.-k	PROPN
easat-10526	543	4	.	.	PUNCT
easat-10526	544	1	hsieh	hsieh	PROPN
easat-10526	544	2	,	,	PUNCT
easat-10526	544	3	and	and	CCONJ
easat-10526	544	4	c.-h	c.-h	NOUN
easat-10526	544	5	.	.	PUNCT
easat-10526	545	1	lin	lin	PROPN
easat-10526	545	2	,	,	PUNCT
easat-10526	545	3	"	"	PUNCT
easat-10526	545	4	the	the	DET
easat-10526	545	5	impact	impact	NOUN
easat-10526	545	6	mechanism	mechanism	NOUN
easat-10526	545	7	of	of	ADP
easat-10526	545	8	video	video	NOUN
easat-10526	545	9	maturity	maturity	NOUN
easat-10526	545	10	and	and	CCONJ
easat-10526	545	11	content	content	ADJ
easat-10526	545	12	empowerment	empowerment	NOUN
easat-10526	545	13	on	on	ADP
easat-10526	545	14	purchase	purchase	NOUN
easat-10526	545	15	intentions	intention	NOUN
easat-10526	545	16	:	:	PUNCT
easat-10526	545	17	a	a	DET
easat-10526	545	18	case	case	NOUN
easat-10526	545	19	study	study	NOUN
easat-10526	545	20	of	of	ADP
easat-10526	545	21	agricultural	agricultural	ADJ
easat-10526	545	22	tourism	tourism	NOUN
easat-10526	545	23	in	in	ADP
easat-10526	545	24	taiwan	taiwan	PROPN
easat-10526	545	25	,	,	PUNCT
easat-10526	545	26	"	"	PUNCT
easat-10526	545	27	sustainability	sustainability	NOUN
easat-10526	545	28	,	,	PUNCT
easat-10526	545	29	vol	vol	NOUN
easat-10526	545	30	.	.	PROPN
easat-10526	545	31	17	17	NUM
easat-10526	545	32	,	,	PUNCT
easat-10526	545	33	no	no	INTJ
easat-10526	545	34	.	.	NOUN
easat-10526	545	35	7	7	NUM
easat-10526	545	36	,	,	PUNCT
easat-10526	545	37	p.	p.	NOUN
easat-10526	545	38	3195	3195	NUM
easat-10526	545	39	,	,	PUNCT
easat-10526	545	40	2025	2025	NUM
easat-10526	545	41	.	.	PUNCT
easat-10526	546	1	[	[	X
easat-10526	546	2	78	78	NUM
easat-10526	546	3	]	]	PUNCT
easat-10526	546	4	m.	m.	NOUN
easat-10526	546	5	tilahun	tilahun	PROPN
easat-10526	546	6	,	,	PUNCT
easat-10526	546	7	e.	e.	PROPN
easat-10526	546	8	berhan	berhan	PROPN
easat-10526	546	9	,	,	PUNCT
easat-10526	546	10	and	and	CCONJ
easat-10526	546	11	g.	g.	PROPN
easat-10526	546	12	tesfaye	tesfaye	PROPN
easat-10526	546	13	,	,	PUNCT
easat-10526	546	14	"	"	PUNCT
easat-10526	546	15	determinants	determinant	NOUN
easat-10526	546	16	of	of	ADP
easat-10526	546	17	consumers	consumer	NOUN
easat-10526	546	18	’	'	PUNCT
easat-10526	546	19	purchase	purchase	NOUN
easat-10526	546	20	intention	intention	NOUN
easat-10526	546	21	on	on	ADP
easat-10526	546	22	digital	digital	ADJ
easat-10526	546	23	business	business	NOUN
easat-10526	546	24	model	model	NOUN
easat-10526	546	25	platform	platform	NOUN
easat-10526	546	26	:	:	PUNCT
easat-10526	546	27	evidence	evidence	NOUN
easat-10526	546	28	from	from	ADP
easat-10526	546	29	ethiopia	ethiopia	PROPN
easat-10526	546	30	using	use	VERB
easat-10526	546	31	partial	partial	ADJ
easat-10526	546	32	least	least	ADJ
easat-10526	546	33	square	square	ADJ
easat-10526	546	34	structural	structural	ADJ
easat-10526	546	35	equation	equation	NOUN
easat-10526	546	36	model	model	NOUN
easat-10526	546	37	(	(	PUNCT
easat-10526	546	38	pls	pls	NOUN
easat-10526	546	39	-	-	PUNCT
easat-10526	546	40	sem	sem	NOUN
easat-10526	546	41	)	)	PUNCT
easat-10526	546	42	technique	technique	NOUN
easat-10526	546	43	,	,	PUNCT
easat-10526	546	44	"	"	PUNCT
easat-10526	546	45	journal	journal	NOUN
easat-10526	546	46	of	of	ADP
easat-10526	546	47	innovation	innovation	NOUN
easat-10526	546	48	and	and	CCONJ
easat-10526	546	49	entrepreneurship	entrepreneurship	NOUN
easat-10526	546	50	,	,	PUNCT
easat-10526	546	51	vol	vol	NOUN
easat-10526	546	52	.	.	PROPN
easat-10526	546	53	12	12	NUM
easat-10526	546	54	,	,	PUNCT
easat-10526	546	55	no	no	INTJ
easat-10526	546	56	.	.	NOUN
easat-10526	546	57	1	1	NUM
easat-10526	546	58	,	,	PUNCT
easat-10526	546	59	p.	p.	NOUN
easat-10526	546	60	50	50	NUM
easat-10526	546	61	,	,	PUNCT
easat-10526	546	62	2023	2023	NUM
easat-10526	546	63	.	.	PUNCT
easat-10526	547	1	[	[	X
easat-10526	547	2	79	79	NUM
easat-10526	547	3	]	]	X
easat-10526	547	4	d.	d.	PROPN
easat-10526	547	5	febrianti	febrianti	PROPN
easat-10526	547	6	and	and	CCONJ
easat-10526	547	7	a.	a.	PROPN
easat-10526	547	8	hidayat	hidayat	PROPN
easat-10526	547	9	,	,	PUNCT
easat-10526	547	10	"	"	PUNCT
easat-10526	547	11	effect	effect	NOUN
easat-10526	547	12	of	of	ADP
easat-10526	547	13	information	information	NOUN
easat-10526	547	14	quality	quality	NOUN
easat-10526	547	15	,	,	PUNCT
easat-10526	547	16	social	social	ADJ
easat-10526	547	17	psychological	psychological	ADJ
easat-10526	547	18	distance	distance	NOUN
easat-10526	547	19	,	,	PUNCT
easat-10526	547	20	and	and	CCONJ
easat-10526	547	21	trust	trust	NOUN
easat-10526	547	22	on	on	ADP
easat-10526	547	23	consumer	consumer	NOUN
easat-10526	547	24	purchase	purchase	NOUN
easat-10526	547	25	intentions	intention	NOUN
easat-10526	547	26	on	on	ADP
easat-10526	547	27	social	social	ADJ
easat-10526	547	28	commerce	commerce	NOUN
easat-10526	547	29	shopee	shopee	NOUN
easat-10526	547	30	,	,	PUNCT
easat-10526	547	31	"	"	PUNCT
easat-10526	547	32	archives	archive	NOUN
easat-10526	547	33	of	of	ADP
easat-10526	547	34	business	business	NOUN
easat-10526	547	35	research	research	NOUN
easat-10526	547	36	,	,	PUNCT
easat-10526	547	37	vol	vol	NOUN
easat-10526	547	38	.	.	PROPN
easat-10526	547	39	10	10	NUM
easat-10526	547	40	,	,	PUNCT
easat-10526	547	41	no	no	INTJ
easat-10526	547	42	.	.	NOUN
easat-10526	547	43	1	1	NUM
easat-10526	547	44	,	,	PUNCT
easat-10526	547	45	pp	pp	ADJ
easat-10526	547	46	.	.	PUNCT
easat-10526	547	47	158	158	NUM
easat-10526	547	48	-	-	SYM
easat-10526	547	49	172	172	NUM
easat-10526	547	50	,	,	PUNCT
easat-10526	547	51	2022	2022	NUM
easat-10526	547	52	.	.	PUNCT
easat-10526	548	1	[	[	X
easat-10526	548	2	80	80	NUM
easat-10526	548	3	]	]	X
easat-10526	548	4	n.	n.	NOUN
easat-10526	548	5	peña	peña	PROPN
easat-10526	548	6	-	-	PUNCT
easat-10526	548	7	garcía	garcía	ADJ
easat-10526	548	8	,	,	PUNCT
easat-10526	548	9	i.	i.	PROPN
easat-10526	548	10	gil	gil	PROPN
easat-10526	548	11	-	-	PROPN
easat-10526	548	12	saura	saura	PROPN
easat-10526	548	13	,	,	PUNCT
easat-10526	548	14	a.	a.	PROPN
easat-10526	548	15	rodríguez	rodríguez	PROPN
easat-10526	548	16	-	-	PUNCT
easat-10526	548	17	orejuela	orejuela	PROPN
easat-10526	548	18	,	,	PUNCT
easat-10526	548	19	and	and	CCONJ
easat-10526	548	20	j.	j.	PROPN
easat-10526	548	21	r.	r.	PROPN
easat-10526	548	22	siqueira	siqueira	PROPN
easat-10526	548	23	-	-	PUNCT
easat-10526	548	24	junior	junior	ADJ
easat-10526	548	25	,	,	PUNCT
easat-10526	548	26	"	"	PUNCT
easat-10526	548	27	purchase	purchase	NOUN
easat-10526	548	28	intention	intention	NOUN
easat-10526	548	29	and	and	CCONJ
easat-10526	548	30	purchase	purchase	NOUN
easat-10526	548	31	behavior	behavior	NOUN
easat-10526	548	32	online	online	ADV
easat-10526	548	33	:	:	PUNCT
easat-10526	548	34	a	a	DET
easat-10526	548	35	cross	cross	ADJ
easat-10526	548	36	-	-	ADJ
easat-10526	548	37	cultural	cultural	ADJ
easat-10526	548	38	approach	approach	NOUN
easat-10526	548	39	,	,	PUNCT
easat-10526	548	40	"	"	PUNCT
easat-10526	548	41	heliyon	heliyon	NOUN
easat-10526	548	42	,	,	PUNCT
easat-10526	548	43	vol	vol	NOUN
easat-10526	548	44	.	.	PROPN
easat-10526	548	45	6	6	NUM
easat-10526	548	46	,	,	PUNCT
easat-10526	548	47	no	no	INTJ
easat-10526	548	48	.	.	NOUN
easat-10526	548	49	6	6	NUM
easat-10526	548	50	,	,	PUNCT
easat-10526	548	51	p.	p.	NOUN
easat-10526	548	52	e04284	e04284	PROPN
easat-10526	548	53	,	,	PUNCT
easat-10526	548	54	2020	2020	NUM
easat-10526	548	55	.	.	PUNCT
easat-10526	549	1	[	[	X
easat-10526	549	2	81	81	NUM
easat-10526	549	3	]	]	PUNCT
easat-10526	549	4	f.	f.	PROPN
easat-10526	549	5	gao	gao	PROPN
easat-10526	549	6	and	and	CCONJ
easat-10526	549	7	c.	c.	PROPN
easat-10526	549	8	peng	peng	PROPN
easat-10526	549	9	,	,	PUNCT
easat-10526	549	10	"	"	PUNCT
easat-10526	549	11	behavioral	behavioral	ADJ
easat-10526	549	12	pattern	pattern	NOUN
easat-10526	549	13	identification	identification	NOUN
easat-10526	549	14	of	of	ADP
easat-10526	549	15	e	e	NOUN
easat-10526	549	16	-	-	NOUN
easat-10526	549	17	commerce	commerce	NOUN
easat-10526	549	18	consumers	consumer	NOUN
easat-10526	549	19	’	'	PUNCT
easat-10526	549	20	purchase	purchase	NOUN
easat-10526	549	21	intention	intention	NOUN
easat-10526	549	22	in	in	ADP
easat-10526	549	23	big	big	ADJ
easat-10526	549	24	data	datum	NOUN
easat-10526	549	25	environment	environment	NOUN
easat-10526	549	26	,	,	PUNCT
easat-10526	549	27	"	"	PUNCT
easat-10526	549	28	applied	apply	VERB
easat-10526	549	29	mathematics	mathematic	NOUN
easat-10526	549	30	and	and	CCONJ
easat-10526	549	31	nonlinear	nonlinear	ADJ
easat-10526	549	32	sciences	science	NOUN
easat-10526	549	33	,	,	PUNCT
easat-10526	549	34	vol	vol	NOUN
easat-10526	549	35	.	.	NOUN
easat-10526	549	36	9	9	NUM
easat-10526	549	37	,	,	PUNCT
easat-10526	549	38	no	no	INTJ
easat-10526	549	39	.	.	NOUN
easat-10526	549	40	1	1	NUM
easat-10526	549	41	,	,	PUNCT
easat-10526	549	42	2024	2024	NUM
easat-10526	549	43	.	.	PUNCT
easat-10526	550	1	https://doi.org/10.2478/amns-2024-3233	https://doi.org/10.2478/amns-2024-3233	X
easat-10526	551	1	[	[	X
easat-10526	551	2	82	82	NUM
easat-10526	551	3	]	]	X
easat-10526	551	4	v.	v.	ADP
easat-10526	551	5	morwitz	morwitz	PROPN
easat-10526	551	6	,	,	PUNCT
easat-10526	551	7	"	"	PUNCT
easat-10526	551	8	consumers	consumer	NOUN
easat-10526	551	9	'	'	PART
easat-10526	551	10	purchase	purchase	NOUN
easat-10526	551	11	intentions	intention	NOUN
easat-10526	551	12	and	and	CCONJ
easat-10526	551	13	their	their	PRON
easat-10526	551	14	behavior	behavior	NOUN
easat-10526	551	15	,	,	PUNCT
easat-10526	551	16	"	"	PUNCT
easat-10526	551	17	foundations	foundation	NOUN
easat-10526	551	18	and	and	CCONJ
easat-10526	551	19	trends	trend	NOUN
easat-10526	551	20	®	®	NOUN
easat-10526	551	21	in	in	ADP
easat-10526	551	22	marketing	marketing	NOUN
easat-10526	551	23	,	,	PUNCT
easat-10526	551	24	vol	vol	NOUN
easat-10526	551	25	.	.	PROPN
easat-10526	552	1	7	7	NUM
easat-10526	552	2	,	,	PUNCT
easat-10526	552	3	no	no	INTJ
easat-10526	552	4	.	.	NOUN
easat-10526	552	5	3	3	NUM
easat-10526	552	6	,	,	PUNCT
easat-10526	552	7	pp	pp	ADJ
easat-10526	552	8	.	.	PUNCT
easat-10526	553	1	181	181	NUM
easat-10526	553	2	-	-	SYM
easat-10526	553	3	230	230	NUM
easat-10526	553	4	,	,	PUNCT
easat-10526	553	5	2014	2014	NUM
easat-10526	553	6	.	.	PUNCT
easat-10526	554	1	http://dx.doi.org/10.1561/1700000036	http://dx.doi.org/10.1561/1700000036	NOUN
easat-10526	555	1	[	[	X
easat-10526	555	2	83	83	NUM
easat-10526	555	3	]	]	PUNCT
easat-10526	555	4	t.	t.	PROPN
easat-10526	555	5	t.	t.	PROPN
easat-10526	555	6	a.	a.	PROPN
easat-10526	555	7	ngo	ngo	PROPN
easat-10526	555	8	,	,	PUNCT
easat-10526	555	9	p.	p.	NOUN
easat-10526	555	10	quach	quach	NOUN
easat-10526	555	11	,	,	PUNCT
easat-10526	555	12	t.	t.	PROPN
easat-10526	555	13	v.	v.	PROPN
easat-10526	555	14	nguyen	nguyen	PROPN
easat-10526	555	15	,	,	PUNCT
easat-10526	555	16	a.	a.	PROPN
easat-10526	555	17	d.	d.	PROPN
easat-10526	555	18	nguyen	nguyen	PROPN
easat-10526	555	19	,	,	PUNCT
easat-10526	555	20	and	and	CCONJ
easat-10526	555	21	t.	t.	PROPN
easat-10526	555	22	m.	m.	PROPN
easat-10526	555	23	n.	n.	PROPN
easat-10526	555	24	nguyen	nguyen	PROPN
easat-10526	555	25	,	,	PUNCT
easat-10526	555	26	"	"	PUNCT
easat-10526	555	27	short	short	ADJ
easat-10526	555	28	video	video	NOUN
easat-10526	555	29	marketing	marketing	NOUN
easat-10526	555	30	factors	factor	NOUN
easat-10526	555	31	influencing	influence	VERB
easat-10526	555	32	the	the	DET
easat-10526	555	33	purchase	purchase	NOUN
easat-10526	555	34	intention	intention	NOUN
easat-10526	555	35	of	of	ADP
easat-10526	555	36	generation	generation	NOUN
easat-10526	555	37	z	z	PROPN
easat-10526	555	38	in	in	ADP
easat-10526	555	39	vietnam	vietnam	PROPN
easat-10526	555	40	,	,	PUNCT
easat-10526	555	41	"	"	PUNCT
easat-10526	555	42	innovative	innovative	ADJ
easat-10526	555	43	marketing	marketing	NOUN
easat-10526	555	44	,	,	PUNCT
easat-10526	555	45	vol	vol	NOUN
easat-10526	555	46	.	.	PROPN
easat-10526	555	47	19	19	NUM
easat-10526	555	48	,	,	PUNCT
easat-10526	555	49	no	no	INTJ
easat-10526	555	50	.	.	NOUN
easat-10526	555	51	3	3	NUM
easat-10526	555	52	,	,	PUNCT
easat-10526	555	53	p.	p.	NOUN
easat-10526	555	54	34	34	NUM
easat-10526	555	55	,	,	PUNCT
easat-10526	555	56	2023	2023	NUM
easat-10526	555	57	.	.	PUNCT
easat-10526	556	1	[	[	X
easat-10526	556	2	84	84	NUM
easat-10526	556	3	]	]	X
easat-10526	556	4	i.	i.	PROPN
easat-10526	556	5	o.	o.	PROPN
easat-10526	556	6	pappas	pappas	PROPN
easat-10526	556	7	,	,	PUNCT
easat-10526	556	8	p.	p.	PROPN
easat-10526	556	9	e.	e.	PROPN
easat-10526	556	10	kourouthanassis	kourouthanassis	PROPN
easat-10526	556	11	,	,	PUNCT
easat-10526	556	12	m.	m.	NOUN
easat-10526	556	13	n.	n.	PROPN
easat-10526	556	14	giannakos	giannakos	PROPN
easat-10526	556	15	,	,	PUNCT
easat-10526	556	16	and	and	CCONJ
easat-10526	556	17	v.	v.	ADP
easat-10526	556	18	chrissikopoulos	chrissikopoulo	NOUN
easat-10526	556	19	,	,	PUNCT
easat-10526	556	20	"	"	PUNCT
easat-10526	556	21	shiny	shiny	ADJ
easat-10526	556	22	happy	happy	ADJ
easat-10526	556	23	people	people	NOUN
easat-10526	556	24	buying	buy	VERB
easat-10526	556	25	:	:	PUNCT
easat-10526	556	26	the	the	DET
easat-10526	556	27	role	role	NOUN
easat-10526	556	28	of	of	ADP
easat-10526	556	29	emotions	emotion	NOUN
easat-10526	556	30	on	on	ADP
easat-10526	556	31	personalized	personalized	ADJ
easat-10526	556	32	e	e	NOUN
easat-10526	556	33	-	-	NOUN
easat-10526	556	34	shopping	shopping	ADJ
easat-10526	556	35	,	,	PUNCT
easat-10526	556	36	"	"	PUNCT
easat-10526	556	37	electronic	electronic	ADJ
easat-10526	556	38	markets	market	NOUN
easat-10526	556	39	,	,	PUNCT
easat-10526	556	40	vol	vol	NOUN
easat-10526	556	41	.	.	PROPN
easat-10526	556	42	24	24	NUM
easat-10526	556	43	,	,	PUNCT
easat-10526	556	44	no	no	INTJ
easat-10526	556	45	.	.	NOUN
easat-10526	556	46	3	3	NUM
easat-10526	556	47	,	,	PUNCT
easat-10526	556	48	pp	pp	ADJ
easat-10526	556	49	.	.	PUNCT
easat-10526	557	1	193	193	NUM
easat-10526	557	2	-	-	SYM
easat-10526	557	3	206	206	NUM
easat-10526	557	4	,	,	PUNCT
easat-10526	557	5	2014	2014	NUM
easat-10526	557	6	.	.	PUNCT
easat-10526	558	1	[	[	X
easat-10526	558	2	85	85	NUM
easat-10526	558	3	]	]	PUNCT
easat-10526	558	4	r.	r.	PROPN
easat-10526	558	5	zhang	zhang	PROPN
easat-10526	558	6	and	and	CCONJ
easat-10526	558	7	y.	y.	PROPN
easat-10526	558	8	tian	tian	PROPN
easat-10526	558	9	,	,	PUNCT
easat-10526	558	10	"	"	PUNCT
easat-10526	558	11	the	the	DET
easat-10526	558	12	impact	impact	NOUN
easat-10526	558	13	of	of	ADP
easat-10526	558	14	short	short	ADJ
easat-10526	558	15	video	video	NOUN
easat-10526	558	16	marketing	marketing	NOUN
easat-10526	558	17	on	on	ADP
easat-10526	558	18	the	the	DET
easat-10526	558	19	consumer	consumer	NOUN
easat-10526	558	20	willingness	willingness	NOUN
easat-10526	558	21	to	to	PART
easat-10526	558	22	consume	consume	VERB
easat-10526	558	23	immersive	immersive	ADJ
easat-10526	558	24	experience	experience	NOUN
easat-10526	558	25	projects	project	NOUN
easat-10526	558	26	,	,	PUNCT
easat-10526	558	27	"	"	PUNCT
easat-10526	558	28	frontiers	frontier	NOUN
easat-10526	558	29	,	,	PUNCT
easat-10526	558	30	vol	vol	NOUN
easat-10526	558	31	.	.	PROPN
easat-10526	558	32	5	5	NUM
easat-10526	558	33	,	,	PUNCT
easat-10526	558	34	no	no	INTJ
easat-10526	558	35	.	.	NOUN
easat-10526	558	36	5	5	NUM
easat-10526	558	37	,	,	PUNCT
easat-10526	558	38	pp	pp	ADJ
easat-10526	558	39	.	.	PUNCT
easat-10526	559	1	120	120	NUM
easat-10526	559	2	-	-	SYM
easat-10526	559	3	132	132	NUM
easat-10526	559	4	,	,	PUNCT
easat-10526	559	5	2024	2024	NUM
easat-10526	559	6	.	.	PUNCT
easat-10526	560	1	[	[	X
easat-10526	560	2	86	86	NUM
easat-10526	560	3	]	]	PUNCT
easat-10526	560	4	l.	l.	PROPN
easat-10526	560	5	xiao	xiao	PROPN
easat-10526	560	6	,	,	PUNCT
easat-10526	560	7	x.	x.	PROPN
easat-10526	560	8	li	li	PROPN
easat-10526	560	9	,	,	PUNCT
easat-10526	560	10	and	and	CCONJ
easat-10526	560	11	y.	y.	PROPN
easat-10526	560	12	zhang	zhang	PROPN
easat-10526	560	13	,	,	PUNCT
easat-10526	560	14	"	"	PUNCT
easat-10526	560	15	exploring	explore	VERB
easat-10526	560	16	the	the	DET
easat-10526	560	17	factors	factor	NOUN
easat-10526	560	18	influencing	influence	VERB
easat-10526	560	19	consumer	consumer	NOUN
easat-10526	560	20	engagement	engagement	NOUN
easat-10526	560	21	behavior	behavior	NOUN
easat-10526	560	22	regarding	regard	VERB
easat-10526	560	23	short	short	ADJ
easat-10526	560	24	-	-	PUNCT
easat-10526	560	25	form	form	NOUN
easat-10526	560	26	video	video	NOUN
easat-10526	560	27	advertising	advertising	NOUN
easat-10526	560	28	:	:	PUNCT
easat-10526	560	29	a	a	DET
easat-10526	560	30	big	big	ADJ
easat-10526	560	31	data	data	NOUN
easat-10526	560	32	perspective	perspective	NOUN
easat-10526	560	33	,	,	PUNCT
easat-10526	560	34	"	"	PUNCT
easat-10526	560	35	journal	journal	NOUN
easat-10526	560	36	of	of	ADP
easat-10526	560	37	retailing	retailing	NOUN
easat-10526	560	38	and	and	CCONJ
easat-10526	560	39	consumer	consumer	NOUN
easat-10526	560	40	services	service	NOUN
easat-10526	560	41	,	,	PUNCT
easat-10526	560	42	vol	vol	NOUN
easat-10526	560	43	.	.	PROPN
easat-10526	560	44	70	70	NUM
easat-10526	560	45	,	,	PUNCT
easat-10526	560	46	p.	p.	NOUN
easat-10526	560	47	103170	103170	NUM
easat-10526	560	48	,	,	PUNCT
easat-10526	560	49	2023	2023	NUM
easat-10526	560	50	.	.	PUNCT
easat-10526	561	1	[	[	X
easat-10526	561	2	87	87	NUM
easat-10526	561	3	]	]	PUNCT
easat-10526	561	4	a.	a.	NOUN
easat-10526	561	5	bleier	bleier	PROPN
easat-10526	561	6	,	,	PUNCT
easat-10526	561	7	a.	a.	PROPN
easat-10526	561	8	de	de	PROPN
easat-10526	561	9	keyser	keyser	PROPN
easat-10526	561	10	,	,	PUNCT
easat-10526	561	11	and	and	CCONJ
easat-10526	561	12	k.	k.	PROPN
easat-10526	561	13	verleye	verleye	PROPN
easat-10526	561	14	,	,	PUNCT
easat-10526	561	15	"	"	PUNCT
easat-10526	561	16	customer	customer	NOUN
easat-10526	561	17	engagement	engagement	NOUN
easat-10526	561	18	through	through	ADP
easat-10526	561	19	personalization	personalization	NOUN
easat-10526	561	20	and	and	CCONJ
easat-10526	561	21	customization	customization	NOUN
easat-10526	561	22	.	.	PUNCT
easat-10526	562	1	customer	customer	NOUN
easat-10526	562	2	engagement	engagement	NOUN
easat-10526	562	3	marketing	marketing	NOUN
easat-10526	562	4	.	.	PUNCT
easat-10526	562	5	"	"	PUNCT
easat-10526	563	1	cham	cham	PROPN
easat-10526	563	2	,	,	PUNCT
easat-10526	563	3	switzerland	switzerland	PROPN
easat-10526	563	4	:	:	PUNCT
easat-10526	563	5	springer	springer	NOUN
easat-10526	563	6	,	,	PUNCT
easat-10526	563	7	2017	2017	NUM
easat-10526	563	8	,	,	PUNCT
easat-10526	563	9	pp	pp	ADJ
easat-10526	563	10	.	.	PUNCT
easat-10526	564	1	75	75	NUM
easat-10526	564	2	-	-	SYM
easat-10526	564	3	94	94	NUM
easat-10526	564	4	.	.	PUNCT
easat-10526	565	1	[	[	X
easat-10526	565	2	88	88	NUM
easat-10526	565	3	]	]	PUNCT
easat-10526	565	4	e.	e.	PROPN
easat-10526	565	5	joo	joo	PROPN
easat-10526	565	6	and	and	CCONJ
easat-10526	565	7	j.	j.	PROPN
easat-10526	565	8	yang	yang	PROPN
easat-10526	565	9	,	,	PUNCT
easat-10526	565	10	"	"	PUNCT
easat-10526	565	11	how	how	SCONJ
easat-10526	565	12	perceived	perceive	VERB
easat-10526	565	13	interactivity	interactivity	NOUN
easat-10526	565	14	affects	affect	VERB
easat-10526	565	15	consumers	consumer	NOUN
easat-10526	565	16	'	'	PART
easat-10526	565	17	shopping	shopping	NOUN
easat-10526	565	18	intentions	intention	NOUN
easat-10526	565	19	in	in	ADP
easat-10526	565	20	live	live	ADJ
easat-10526	565	21	stream	stream	NOUN
easat-10526	565	22	commerce	commerce	NOUN
easat-10526	565	23	:	:	PUNCT
easat-10526	565	24	roles	role	NOUN
easat-10526	565	25	of	of	ADP
easat-10526	565	26	immersion	immersion	NOUN
easat-10526	565	27	,	,	PUNCT
easat-10526	565	28	user	user	NOUN
easat-10526	565	29	gratification	gratification	NOUN
easat-10526	565	30	and	and	CCONJ
easat-10526	565	31	product	product	NOUN
easat-10526	565	32	involvement	involvement	NOUN
easat-10526	565	33	,	,	PUNCT
easat-10526	565	34	"	"	PUNCT
easat-10526	565	35	journal	journal	NOUN
easat-10526	565	36	of	of	ADP
easat-10526	565	37	research	research	NOUN
easat-10526	565	38	in	in	ADP
easat-10526	565	39	interactive	interactive	ADJ
easat-10526	565	40	marketing	marketing	NOUN
easat-10526	565	41	,	,	PUNCT
easat-10526	565	42	vol	vol	NOUN
easat-10526	565	43	.	.	PROPN
easat-10526	565	44	17	17	NUM
easat-10526	565	45	,	,	PUNCT
easat-10526	565	46	no	no	INTJ
easat-10526	565	47	.	.	NOUN
easat-10526	565	48	5	5	NUM
easat-10526	565	49	,	,	PUNCT
easat-10526	565	50	pp	pp	ADJ
easat-10526	565	51	.	.	PUNCT
easat-10526	566	1	754	754	NUM
easat-10526	566	2	-	-	SYM
easat-10526	566	3	772	772	NUM
easat-10526	566	4	,	,	PUNCT
easat-10526	566	5	2023	2023	NUM
easat-10526	566	6	.	.	PUNCT
easat-10526	567	1	https://doi.org/10.1108/jrim-02-2022-0037	https://doi.org/10.1108/jrim-02-2022-0037	PROPN
easat-10526	567	2	[	[	X
easat-10526	567	3	89	89	NUM
easat-10526	567	4	]	]	X
easat-10526	567	5	j.-é	j.-é	PROPN
easat-10526	567	6	.	.	PUNCT
easat-10526	568	1	pelet	pelet	PROPN
easat-10526	568	2	,	,	PUNCT
easat-10526	568	3	s.	s.	PROPN
easat-10526	568	4	ettis	ettis	PROPN
easat-10526	568	5	,	,	PUNCT
easat-10526	568	6	and	and	CCONJ
easat-10526	568	7	k.	k.	PROPN
easat-10526	568	8	cowart	cowart	PROPN
easat-10526	568	9	,	,	PUNCT
easat-10526	568	10	"	"	PUNCT
easat-10526	568	11	optimal	optimal	ADJ
easat-10526	568	12	experience	experience	NOUN
easat-10526	568	13	of	of	ADP
easat-10526	568	14	flow	flow	NOUN
easat-10526	568	15	enhanced	enhance	VERB
easat-10526	568	16	by	by	ADP
easat-10526	568	17	telepresence	telepresence	NOUN
easat-10526	568	18	:	:	PUNCT
easat-10526	568	19	evidence	evidence	NOUN
easat-10526	568	20	from	from	ADP
easat-10526	568	21	social	social	ADJ
easat-10526	568	22	media	medium	NOUN
easat-10526	568	23	use	use	NOUN
easat-10526	568	24	,	,	PUNCT
easat-10526	568	25	"	"	PUNCT
easat-10526	568	26	information	information	NOUN
easat-10526	568	27	&	&	CCONJ
easat-10526	568	28	management	management	NOUN
easat-10526	568	29	,	,	PUNCT
easat-10526	568	30	vol	vol	NOUN
easat-10526	568	31	.	.	PROPN
easat-10526	568	32	54	54	NUM
easat-10526	568	33	,	,	PUNCT
easat-10526	568	34	no	no	INTJ
easat-10526	568	35	.	.	NOUN
easat-10526	568	36	1	1	NUM
easat-10526	568	37	,	,	PUNCT
easat-10526	568	38	pp	pp	ADJ
easat-10526	568	39	.	.	PUNCT
easat-10526	569	1	115	115	NUM
easat-10526	569	2	-	-	SYM
easat-10526	569	3	128	128	NUM
easat-10526	569	4	,	,	PUNCT
easat-10526	569	5	2017	2017	NUM
easat-10526	569	6	.	.	PUNCT
easat-10526	570	1	https://doi.org/10.1016/j.im.2016.05.001	https://doi.org/10.1016/j.im.2016.05.001	PROPN
easat-10526	571	1	[	[	X
easat-10526	571	2	90	90	NUM
easat-10526	571	3	]	]	PUNCT
easat-10526	571	4	h.	h.	PROPN
easat-10526	571	5	yang	yang	PROPN
easat-10526	571	6	,	,	PUNCT
easat-10526	571	7	s.	s.	PROPN
easat-10526	571	8	zhang	zhang	PROPN
easat-10526	571	9	,	,	PUNCT
easat-10526	571	10	z.	z.	PROPN
easat-10526	571	11	diao	diao	PROPN
easat-10526	571	12	,	,	PUNCT
easat-10526	571	13	and	and	CCONJ
easat-10526	571	14	d.	d.	PROPN
easat-10526	571	15	sun	sun	PROPN
easat-10526	571	16	,	,	PUNCT
easat-10526	571	17	"	"	PUNCT
easat-10526	571	18	what	what	PRON
easat-10526	571	19	motivates	motivate	VERB
easat-10526	571	20	users	user	NOUN
easat-10526	571	21	to	to	PART
easat-10526	571	22	continue	continue	VERB
easat-10526	571	23	using	use	VERB
easat-10526	571	24	current	current	ADJ
easat-10526	571	25	short	short	ADJ
easat-10526	571	26	video	video	NOUN
easat-10526	571	27	applications	application	NOUN
easat-10526	571	28	?	?	PUNCT
easat-10526	572	1	a	a	DET
easat-10526	572	2	dual	dual	ADJ
easat-10526	572	3	-	-	PUNCT
easat-10526	572	4	path	path	NOUN
easat-10526	572	5	examination	examination	NOUN
easat-10526	572	6	of	of	ADP
easat-10526	572	7	flow	flow	NOUN
easat-10526	572	8	experience	experience	NOUN
easat-10526	572	9	and	and	CCONJ
easat-10526	572	10	cognitive	cognitive	ADJ
easat-10526	572	11	lock	lock	NOUN
easat-10526	572	12	-	-	PUNCT
easat-10526	572	13	in	in	NOUN
easat-10526	572	14	,	,	PUNCT
easat-10526	572	15	"	"	PUNCT
easat-10526	572	16	telematics	telematic	NOUN
easat-10526	572	17	and	and	CCONJ
easat-10526	572	18	informatics	informatic	NOUN
easat-10526	572	19	,	,	PUNCT
easat-10526	572	20	vol	vol	NOUN
easat-10526	572	21	.	.	PROPN
easat-10526	572	22	85	85	NUM
easat-10526	572	23	,	,	PUNCT
easat-10526	572	24	p.	p.	NOUN
easat-10526	572	25	102050	102050	NUM
easat-10526	572	26	,	,	PUNCT
easat-10526	572	27	2023	2023	NUM
easat-10526	572	28	.	.	PUNCT
easat-10526	573	1	[	[	X
easat-10526	573	2	91	91	X
easat-10526	573	3	]	]	X
easat-10526	573	4	y.	y.	PROPN
easat-10526	573	5	meier	meier	PROPN
easat-10526	573	6	and	and	CCONJ
easat-10526	573	7	n.	n.	PROPN
easat-10526	573	8	c.	c.	PROPN
easat-10526	573	9	krämer	krämer	PROPN
easat-10526	573	10	,	,	PUNCT
easat-10526	573	11	"	"	PUNCT
easat-10526	573	12	the	the	DET
easat-10526	573	13	privacy	privacy	NOUN
easat-10526	573	14	calculus	calculus	NOUN
easat-10526	573	15	revisited	revisit	VERB
easat-10526	573	16	:	:	PUNCT
easat-10526	573	17	an	an	DET
easat-10526	573	18	empirical	empirical	ADJ
easat-10526	573	19	investigation	investigation	NOUN
easat-10526	573	20	of	of	ADP
easat-10526	573	21	online	online	ADJ
easat-10526	573	22	privacy	privacy	NOUN
easat-10526	573	23	decisions	decision	NOUN
easat-10526	573	24	on	on	ADP
easat-10526	573	25	between	between	ADP
easat-10526	573	26	-	-	PUNCT
easat-10526	573	27	and	and	CCONJ
easat-10526	573	28	within	within	ADP
easat-10526	573	29	-	-	PUNCT
easat-10526	573	30	person	person	NOUN
easat-10526	573	31	levels	level	NOUN
easat-10526	573	32	,	,	PUNCT
easat-10526	573	33	"	"	PUNCT
easat-10526	573	34	communication	communication	NOUN
easat-10526	573	35	research	research	NOUN
easat-10526	573	36	,	,	PUNCT
easat-10526	573	37	vol	vol	NOUN
easat-10526	573	38	.	.	PROPN
easat-10526	574	1	51	51	NUM
easat-10526	574	2	,	,	PUNCT
easat-10526	574	3	no	no	INTJ
easat-10526	574	4	.	.	NOUN
easat-10526	574	5	2	2	NUM
easat-10526	574	6	,	,	PUNCT
easat-10526	574	7	pp	pp	ADJ
easat-10526	574	8	.	.	PUNCT
easat-10526	575	1	178	178	NUM
easat-10526	575	2	-	-	SYM
easat-10526	575	3	202	202	NUM
easat-10526	575	4	,	,	PUNCT
easat-10526	575	5	2024	2024	NUM
easat-10526	575	6	.	.	PUNCT
easat-10526	576	1	https://doi.org/10.1177/00936502221102101	https://doi.org/10.1177/00936502221102101	X
easat-10526	577	1	[	[	X
easat-10526	577	2	92	92	NUM
easat-10526	577	3	]	]	PUNCT
easat-10526	577	4	t.	t.	NOUN
easat-10526	577	5	dinev	dinev	PROPN
easat-10526	577	6	and	and	CCONJ
easat-10526	577	7	p.	p.	PROPN
easat-10526	577	8	hart	hart	PROPN
easat-10526	577	9	,	,	PUNCT
easat-10526	577	10	"	"	PUNCT
easat-10526	577	11	an	an	DET
easat-10526	577	12	extended	extended	ADJ
easat-10526	577	13	privacy	privacy	NOUN
easat-10526	577	14	calculus	calculus	NOUN
easat-10526	577	15	model	model	NOUN
easat-10526	577	16	for	for	ADP
easat-10526	577	17	e	e	NOUN
easat-10526	577	18	-	-	NOUN
easat-10526	577	19	commerce	commerce	NOUN
easat-10526	577	20	transactions	transaction	NOUN
easat-10526	577	21	,	,	PUNCT
easat-10526	577	22	"	"	PUNCT
easat-10526	577	23	information	information	NOUN
easat-10526	577	24	systems	system	NOUN
easat-10526	577	25	research	research	NOUN
easat-10526	577	26	,	,	PUNCT
easat-10526	577	27	vol	vol	NOUN
easat-10526	577	28	.	.	PROPN
easat-10526	578	1	17	17	NUM
easat-10526	578	2	,	,	PUNCT
easat-10526	578	3	no	no	INTJ
easat-10526	578	4	.	.	NOUN
easat-10526	578	5	1	1	NUM
easat-10526	578	6	,	,	PUNCT
easat-10526	578	7	pp	pp	ADJ
easat-10526	578	8	.	.	PUNCT
easat-10526	579	1	61	61	NUM
easat-10526	579	2	-	-	SYM
easat-10526	579	3	80	80	NUM
easat-10526	579	4	,	,	PUNCT
easat-10526	579	5	2006	2006	NUM
easat-10526	579	6	.	.	PUNCT
easat-10526	580	1	https://doi.org/10.1287/isre.1060.0080	https://doi.org/10.1287/isre.1060.0080	PROPN
easat-10526	580	2	[	[	X
easat-10526	580	3	93	93	X
easat-10526	580	4	]	]	X
easat-10526	580	5	y.	y.	PROPN
easat-10526	580	6	wang	wang	PROPN
easat-10526	580	7	,	,	PUNCT
easat-10526	580	8	j.	j.	PROPN
easat-10526	580	9	zhu	zhu	PROPN
easat-10526	580	10	,	,	PUNCT
easat-10526	580	11	r.	r.	PROPN
easat-10526	580	12	liu	liu	PROPN
easat-10526	580	13	,	,	PUNCT
easat-10526	580	14	and	and	CCONJ
easat-10526	580	15	y.	y.	PROPN
easat-10526	580	16	jiang	jiang	PROPN
easat-10526	580	17	,	,	PUNCT
easat-10526	580	18	"	"	PUNCT
easat-10526	580	19	enhancing	enhance	VERB
easat-10526	580	20	recommendation	recommendation	NOUN
easat-10526	580	21	acceptance	acceptance	NOUN
easat-10526	580	22	:	:	PUNCT
easat-10526	580	23	resolving	resolve	VERB
easat-10526	580	24	the	the	DET
easat-10526	580	25	personalization	personalization	NOUN
easat-10526	580	26	–	–	PUNCT
easat-10526	580	27	privacy	privacy	NOUN
easat-10526	580	28	paradox	paradox	NOUN
easat-10526	580	29	in	in	ADP
easat-10526	580	30	recommender	recommender	NOUN
easat-10526	580	31	systems	system	NOUN
easat-10526	580	32	:	:	PUNCT
easat-10526	580	33	a	a	DET
easat-10526	580	34	privacy	privacy	NOUN
easat-10526	580	35	calculus	calculus	NOUN
easat-10526	580	36	perspective	perspective	NOUN
easat-10526	580	37	,	,	PUNCT
easat-10526	580	38	"	"	PUNCT
easat-10526	580	39	international	international	ADJ
easat-10526	580	40	journal	journal	NOUN
easat-10526	580	41	of	of	ADP
easat-10526	580	42	information	information	NOUN
easat-10526	580	43	management	management	NOUN
easat-10526	580	44	,	,	PUNCT
easat-10526	580	45	vol	vol	NOUN
easat-10526	580	46	.	.	PROPN
easat-10526	580	47	76	76	NUM
easat-10526	580	48	,	,	PUNCT
easat-10526	580	49	p.	p.	NOUN
easat-10526	580	50	102755	102755	NUM
easat-10526	580	51	,	,	PUNCT
easat-10526	580	52	2024	2024	NUM
easat-10526	580	53	.	.	PUNCT
easat-10526	581	1	[	[	X
easat-10526	581	2	94	94	X
easat-10526	581	3	]	]	PUNCT
easat-10526	581	4	s.	s.	PROPN
easat-10526	581	5	glover	glover	PROPN
easat-10526	581	6	and	and	CCONJ
easat-10526	581	7	i.	i.	PROPN
easat-10526	581	8	benbasat	benbasat	VERB
easat-10526	581	9	,	,	PUNCT
easat-10526	581	10	"	"	PUNCT
easat-10526	581	11	a	a	DET
easat-10526	581	12	comprehensive	comprehensive	ADJ
easat-10526	581	13	model	model	NOUN
easat-10526	581	14	of	of	ADP
easat-10526	581	15	perceived	perceive	VERB
easat-10526	581	16	risk	risk	NOUN
easat-10526	581	17	of	of	ADP
easat-10526	581	18	e	e	NOUN
easat-10526	581	19	-	-	NOUN
easat-10526	581	20	commerce	commerce	NOUN
easat-10526	581	21	transactions	transaction	NOUN
easat-10526	581	22	,	,	PUNCT
easat-10526	581	23	"	"	PUNCT
easat-10526	581	24	international	international	ADJ
easat-10526	581	25	journal	journal	NOUN
easat-10526	581	26	of	of	ADP
easat-10526	581	27	electronic	electronic	ADJ
easat-10526	581	28	commerce	commerce	PROPN
easat-10526	581	29	,	,	PUNCT
easat-10526	581	30	vol	vol	NOUN
easat-10526	581	31	.	.	PROPN
easat-10526	582	1	15	15	NUM
easat-10526	582	2	,	,	PUNCT
easat-10526	582	3	no	no	INTJ
easat-10526	582	4	.	.	NOUN
easat-10526	582	5	2	2	NUM
easat-10526	582	6	,	,	PUNCT
easat-10526	582	7	pp	pp	ADJ
easat-10526	582	8	.	.	PUNCT
easat-10526	583	1	47	47	NUM
easat-10526	583	2	-	-	SYM
easat-10526	583	3	78	78	NUM
easat-10526	583	4	,	,	PUNCT
easat-10526	583	5	2010	2010	NUM
easat-10526	583	6	.	.	PUNCT
easat-10526	584	1	https://doi.org/10.2753/jec1086-4415150202	https://doi.org/10.2753/jec1086-4415150202	PROPN
easat-10526	585	1	[	[	X
easat-10526	585	2	95	95	NUM
easat-10526	585	3	]	]	X
easat-10526	585	4	h.-m	h.-m	NOUN
easat-10526	585	5	.	.	PUNCT
easat-10526	586	1	lee	lee	PROPN
easat-10526	586	2	,	,	PUNCT
easat-10526	586	3	j.-w	j.-w	PROPN
easat-10526	586	4	.	.	PUNCT
easat-10526	587	1	kang	kang	PROPN
easat-10526	587	2	,	,	PUNCT
easat-10526	587	3	and	and	CCONJ
easat-10526	587	4	y.	y.	PROPN
easat-10526	587	5	namkung	namkung	PROPN
easat-10526	587	6	,	,	PUNCT
easat-10526	587	7	"	"	PUNCT
easat-10526	587	8	instagram	instagram	PROPN
easat-10526	587	9	users	user	NOUN
easat-10526	587	10	’	’	PART
easat-10526	587	11	information	information	NOUN
easat-10526	587	12	acceptance	acceptance	NOUN
easat-10526	587	13	process	process	NOUN
easat-10526	587	14	for	for	ADP
easat-10526	587	15	food	food	NOUN
easat-10526	587	16	-	-	PUNCT
easat-10526	587	17	content	content	NOUN
easat-10526	587	18	,	,	PUNCT
easat-10526	587	19	"	"	PUNCT
easat-10526	587	20	sustainability	sustainability	NOUN
easat-10526	587	21	,	,	PUNCT
easat-10526	587	22	vol	vol	NOUN
easat-10526	587	23	.	.	PROPN
easat-10526	587	24	13	13	NUM
easat-10526	587	25	,	,	PUNCT
easat-10526	587	26	no	no	INTJ
easat-10526	587	27	.	.	NOUN
easat-10526	587	28	5	5	NUM
easat-10526	587	29	,	,	PUNCT
easat-10526	587	30	p.	p.	NOUN
easat-10526	587	31	2638	2638	NUM
easat-10526	587	32	,	,	PUNCT
easat-10526	587	33	2021	2021	NUM
easat-10526	587	34	.	.	PUNCT
easat-10526	588	1	https://doi.org/10.3390/su13052638	https://doi.org/10.3390/su13052638	PRON
easat-10526	589	1	[	[	X
easat-10526	589	2	96	96	NUM
easat-10526	589	3	]	]	PUNCT
easat-10526	589	4	s.	s.	PROPN
easat-10526	589	5	w.	w.	PROPN
easat-10526	589	6	sussman	sussman	PROPN
easat-10526	589	7	and	and	CCONJ
easat-10526	589	8	w.	w.	PROPN
easat-10526	589	9	s.	s.	PROPN
easat-10526	589	10	siegal	siegal	PROPN
easat-10526	589	11	,	,	PUNCT
easat-10526	589	12	"	"	PUNCT
easat-10526	589	13	informational	informational	ADJ
easat-10526	589	14	influence	influence	NOUN
easat-10526	589	15	in	in	ADP
easat-10526	589	16	organizations	organization	NOUN
easat-10526	589	17	:	:	PUNCT
easat-10526	589	18	an	an	DET
easat-10526	589	19	integrated	integrated	ADJ
easat-10526	589	20	approach	approach	NOUN
easat-10526	589	21	to	to	ADP
easat-10526	589	22	knowledge	knowledge	NOUN
easat-10526	589	23	adoption	adoption	NOUN
easat-10526	589	24	,	,	PUNCT
easat-10526	589	25	"	"	PUNCT
easat-10526	589	26	information	information	NOUN
easat-10526	589	27	systems	system	NOUN
easat-10526	589	28	research	research	NOUN
easat-10526	589	29	,	,	PUNCT
easat-10526	589	30	vol	vol	NOUN
easat-10526	589	31	.	.	PROPN
easat-10526	589	32	14	14	NUM
easat-10526	589	33	,	,	PUNCT
easat-10526	589	34	no	no	INTJ
easat-10526	589	35	.	.	NOUN
easat-10526	589	36	1	1	NUM
easat-10526	589	37	,	,	PUNCT
easat-10526	589	38	pp	pp	ADJ
easat-10526	589	39	.	.	PUNCT
easat-10526	590	1	47	47	NUM
easat-10526	590	2	-	-	SYM
easat-10526	590	3	65	65	NUM
easat-10526	590	4	,	,	PUNCT
easat-10526	590	5	2003	2003	NUM
easat-10526	590	6	.	.	PUNCT
easat-10526	591	1	[	[	X
easat-10526	591	2	97	97	NUM
easat-10526	591	3	]	]	X
easat-10526	591	4	s.	s.	PROPN
easat-10526	591	5	yu	yu	PROPN
easat-10526	591	6	,	,	PUNCT
easat-10526	591	7	h.	h.	PROPN
easat-10526	591	8	zhang	zhang	PROPN
easat-10526	591	9	,	,	PUNCT
easat-10526	591	10	q.	q.	PROPN
easat-10526	591	11	zheng	zheng	PROPN
easat-10526	591	12	,	,	PUNCT
easat-10526	591	13	d.	d.	PROPN
easat-10526	591	14	chu	chu	PROPN
easat-10526	591	15	,	,	PUNCT
easat-10526	591	16	t.	t.	PROPN
easat-10526	591	17	chen	chen	PROPN
easat-10526	591	18	,	,	PUNCT
easat-10526	591	19	and	and	CCONJ
easat-10526	591	20	x.	x.	PROPN
easat-10526	591	21	chen	chen	PROPN
easat-10526	591	22	,	,	PUNCT
easat-10526	591	23	"	"	PUNCT
easat-10526	591	24	consumer	consumer	NOUN
easat-10526	591	25	behavior	behavior	NOUN
easat-10526	591	26	based	base	VERB
easat-10526	591	27	on	on	ADP
easat-10526	591	28	the	the	DET
easat-10526	591	29	sor	sor	NOUN
easat-10526	591	30	model	model	NOUN
easat-10526	591	31	:	:	PUNCT
easat-10526	591	32	how	how	SCONJ
easat-10526	591	33	do	do	AUX
easat-10526	591	34	short	short	ADJ
easat-10526	591	35	video	video	NOUN
easat-10526	591	36	advertisements	advertisement	NOUN
easat-10526	591	37	affect	affect	VERB
easat-10526	591	38	furniture	furniture	NOUN
easat-10526	591	39	consumers	consumer	NOUN
easat-10526	591	40	’	'	PUNCT
easat-10526	591	41	purchase	purchase	NOUN
easat-10526	591	42	intentions	intention	NOUN
easat-10526	591	43	?	?	PUNCT
easat-10526	591	44	,	,	PUNCT
easat-10526	591	45	"	"	PUNCT
easat-10526	591	46	bioresources	bioresource	NOUN
easat-10526	591	47	,	,	PUNCT
easat-10526	591	48	vol	vol	NOUN
easat-10526	591	49	.	.	PROPN
easat-10526	591	50	19	19	NUM
easat-10526	591	51	,	,	PUNCT
easat-10526	591	52	no	no	INTJ
easat-10526	591	53	.	.	NOUN
easat-10526	591	54	2	2	NUM
easat-10526	591	55	,	,	PUNCT
easat-10526	591	56	pp	pp	ADJ
easat-10526	591	57	.	.	PUNCT
easat-10526	592	1	2639	2639	NUM
easat-10526	592	2	-	-	SYM
easat-10526	592	3	2659	2659	NUM
easat-10526	592	4	,	,	PUNCT
easat-10526	592	5	2024	2024	NUM
easat-10526	592	6	.	.	PUNCT
easat-10526	593	1	https://doi.org/10.15376/biores.19.2.2639-2659	https://doi.org/10.15376/biores.19.2.2639-2659	PROPN
easat-10526	593	2	[	[	X
easat-10526	593	3	98	98	NUM
easat-10526	593	4	]	]	PUNCT
easat-10526	593	5	j.	j.	PROPN
easat-10526	593	6	yin	yin	PROPN
easat-10526	593	7	,	,	PUNCT
easat-10526	593	8	x.	x.	PROPN
easat-10526	593	9	qiu	qiu	PROPN
easat-10526	593	10	,	,	PUNCT
easat-10526	593	11	and	and	CCONJ
easat-10526	593	12	y.	y.	PROPN
easat-10526	593	13	wang	wang	PROPN
easat-10526	593	14	,	,	PUNCT
easat-10526	593	15	"	"	PUNCT
easat-10526	593	16	research	research	NOUN
easat-10526	593	17	on	on	ADP
easat-10526	593	18	the	the	DET
easat-10526	593	19	influence	influence	NOUN
easat-10526	593	20	path	path	NOUN
easat-10526	593	21	of	of	ADP
easat-10526	593	22	the	the	DET
easat-10526	593	23	consumer	consumer	NOUN
easat-10526	593	24	insightful	insightful	ADJ
easat-10526	593	25	experience	experience	NOUN
easat-10526	593	26	of	of	ADP
easat-10526	593	27	ai	ai	PRON
easat-10526	593	28	personalized	personalized	ADJ
easat-10526	593	29	recommendation	recommendation	NOUN
easat-10526	593	30	on	on	ADP
easat-10526	593	31	online	online	ADJ
easat-10526	593	32	purchase	purchase	NOUN
easat-10526	593	33	intention	intention	NOUN
easat-10526	593	34	,	,	PUNCT
easat-10526	593	35	"	"	PUNCT
easat-10526	593	36	presented	present	VERB
easat-10526	593	37	at	at	ADP
easat-10526	593	38	the	the	DET
easat-10526	593	39	proceedings	proceeding	NOUN
easat-10526	593	40	of	of	ADP
easat-10526	593	41	the	the	DET
easat-10526	593	42	2024	2024	NUM
easat-10526	593	43	international	international	ADJ
easat-10526	593	44	conference	conference	NOUN
easat-10526	593	45	on	on	ADP
easat-10526	593	46	economic	economic	ADJ
easat-10526	593	47	data	datum	NOUN
easat-10526	593	48	analytics	analytic	NOUN
easat-10526	593	49	and	and	CCONJ
easat-10526	593	50	artificial	artificial	ADJ
easat-10526	593	51	intelligence	intelligence	NOUN
easat-10526	593	52	,	,	PUNCT
easat-10526	593	53	2025	2025	NUM
easat-10526	593	54	.	.	PUNCT
easat-10526	594	1	https://doi.org/10.3389/fcomm.2022.778273	https://doi.org/10.3389/fcomm.2022.778273	PROPN
easat-10526	594	2	https://doi.org/10.2478/amns-2024-3233	https://doi.org/10.2478/amns-2024-3233	PROPN
easat-10526	594	3	http://dx.doi.org/10.1561/1700000036	http://dx.doi.org/10.1561/1700000036	NOUN
easat-10526	594	4	https://doi.org/10.1108/jrim-02-2022-0037	https://doi.org/10.1108/jrim-02-2022-0037	PROPN
easat-10526	594	5	https://doi.org/10.1016/j.im.2016.05.001	https://doi.org/10.1016/j.im.2016.05.001	PROPN
easat-10526	594	6	https://doi.org/10.1177/00936502221102101	https://doi.org/10.1177/00936502221102101	X
easat-10526	594	7	https://doi.org/10.1287/isre.1060.0080	https://doi.org/10.1287/isre.1060.0080	PROPN
easat-10526	594	8	https://doi.org/10.2753/jec1086-4415150202	https://doi.org/10.2753/jec1086-4415150202	PROPN
easat-10526	594	9	https://doi.org/10.3390/su13052638	https://doi.org/10.3390/su13052638	PROPN
easat-10526	594	10	https://doi.org/10.15376/biores.19.2.2639-2659	https://doi.org/10.15376/biores.19.2.2639-2659	PROPN
easat-10526	594	11	743	743	NUM
easat-10526	594	12	edelweiss	edelweiss	PROPN
easat-10526	594	13	applied	apply	VERB
easat-10526	594	14	science	science	NOUN
easat-10526	594	15	and	and	CCONJ
easat-10526	594	16	technology	technology	NOUN
easat-10526	594	17	issn	issn	PROPN
easat-10526	594	18	:	:	PUNCT
easat-10526	594	19	2576	2576	NUM
easat-10526	594	20	-	-	SYM
easat-10526	594	21	8484	8484	NUM
easat-10526	594	22	vol	vol	NOUN
easat-10526	594	23	.	.	PROPN
easat-10526	595	1	9	9	NUM
easat-10526	595	2	,	,	PUNCT
easat-10526	595	3	no	no	INTJ
easat-10526	595	4	.	.	NOUN
easat-10526	595	5	10	10	NUM
easat-10526	595	6	:	:	PUNCT
easat-10526	595	7	721	721	NUM
easat-10526	595	8	-	-	NUM
easat-10526	595	9	745	745	NUM
easat-10526	595	10	,	,	PUNCT
easat-10526	595	11	2025	2025	NUM
easat-10526	595	12	doi	doi	NOUN
easat-10526	595	13	:	:	PUNCT
easat-10526	595	14	10.55214/2576	10.55214/2576	NUM
easat-10526	595	15	-	-	SYM
easat-10526	595	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	596	1	©	©	ADP
easat-10526	596	2	2025	2025	NUM
easat-10526	596	3	by	by	ADP
easat-10526	596	4	the	the	DET
easat-10526	596	5	authors	author	NOUN
easat-10526	596	6	;	;	PUNCT
easat-10526	596	7	licensee	licensee	PROPN
easat-10526	596	8	learning	learning	NOUN
easat-10526	596	9	gate	gate	NOUN
easat-10526	597	1	[	[	X
easat-10526	597	2	99	99	NUM
easat-10526	597	3	]	]	X
easat-10526	597	4	d.	d.	PROPN
easat-10526	597	5	f.	f.	PROPN
easat-10526	597	6	polit	polit	PROPN
easat-10526	597	7	and	and	CCONJ
easat-10526	597	8	c.	c.	PROPN
easat-10526	597	9	t.	t.	PROPN
easat-10526	597	10	beck	beck	PROPN
easat-10526	597	11	,	,	PUNCT
easat-10526	597	12	"	"	PUNCT
easat-10526	597	13	the	the	DET
easat-10526	597	14	content	content	PROPN
easat-10526	597	15	validity	validity	NOUN
easat-10526	597	16	index	index	NOUN
easat-10526	597	17	:	:	PUNCT
easat-10526	597	18	are	be	AUX
easat-10526	597	19	you	you	PRON
easat-10526	597	20	sure	sure	ADJ
easat-10526	597	21	you	you	PRON
easat-10526	597	22	know	know	VERB
easat-10526	597	23	what	what	PRON
easat-10526	597	24	's	be	AUX
easat-10526	597	25	being	be	AUX
easat-10526	597	26	reported	report	VERB
easat-10526	597	27	?	?	PUNCT
easat-10526	598	1	critique	critique	NOUN
easat-10526	598	2	and	and	CCONJ
easat-10526	598	3	recommendations	recommendation	NOUN
easat-10526	598	4	,	,	PUNCT
easat-10526	598	5	"	"	PUNCT
easat-10526	598	6	research	research	NOUN
easat-10526	598	7	in	in	ADP
easat-10526	598	8	nursing	nursing	NOUN
easat-10526	598	9	&	&	CCONJ
easat-10526	598	10	health	health	NOUN
easat-10526	598	11	,	,	PUNCT
easat-10526	598	12	vol	vol	NOUN
easat-10526	598	13	.	.	PROPN
easat-10526	598	14	29	29	NUM
easat-10526	598	15	,	,	PUNCT
easat-10526	598	16	no	no	INTJ
easat-10526	598	17	.	.	NOUN
easat-10526	598	18	5	5	NUM
easat-10526	598	19	,	,	PUNCT
easat-10526	598	20	pp	pp	ADJ
easat-10526	598	21	.	.	PUNCT
easat-10526	599	1	489	489	NUM
easat-10526	599	2	-	-	SYM
easat-10526	599	3	497	497	NUM
easat-10526	599	4	,	,	PUNCT
easat-10526	599	5	2006	2006	NUM
easat-10526	599	6	.	.	PUNCT
easat-10526	600	1	[	[	X
easat-10526	600	2	100	100	NUM
easat-10526	600	3	]	]	PUNCT
easat-10526	600	4	d.	d.	PROPN
easat-10526	600	5	m.	m.	PROPN
easat-10526	600	6	hardesty	hardesty	PROPN
easat-10526	600	7	and	and	CCONJ
easat-10526	600	8	w.	w.	PROPN
easat-10526	600	9	o.	o.	PROPN
easat-10526	600	10	bearden	bearden	PROPN
easat-10526	600	11	,	,	PUNCT
easat-10526	600	12	"	"	PUNCT
easat-10526	600	13	the	the	DET
easat-10526	600	14	use	use	NOUN
easat-10526	600	15	of	of	ADP
easat-10526	600	16	expert	expert	NOUN
easat-10526	600	17	judges	judge	NOUN
easat-10526	600	18	in	in	ADP
easat-10526	600	19	scale	scale	NOUN
easat-10526	600	20	development	development	NOUN
easat-10526	600	21	:	:	PUNCT
easat-10526	600	22	implications	implication	NOUN
easat-10526	600	23	for	for	ADP
easat-10526	600	24	improving	improve	VERB
easat-10526	600	25	face	face	NOUN
easat-10526	600	26	validity	validity	NOUN
easat-10526	600	27	of	of	ADP
easat-10526	600	28	measures	measure	NOUN
easat-10526	600	29	of	of	ADP
easat-10526	600	30	unobservable	unobservable	ADJ
easat-10526	600	31	constructs	construct	NOUN
easat-10526	600	32	,	,	PUNCT
easat-10526	600	33	"	"	PUNCT
easat-10526	600	34	journal	journal	NOUN
easat-10526	600	35	of	of	ADP
easat-10526	600	36	business	business	NOUN
easat-10526	600	37	research	research	NOUN
easat-10526	600	38	,	,	PUNCT
easat-10526	600	39	vol	vol	NOUN
easat-10526	600	40	.	.	PROPN
easat-10526	600	41	57	57	NUM
easat-10526	600	42	,	,	PUNCT
easat-10526	600	43	no	no	INTJ
easat-10526	600	44	.	.	NOUN
easat-10526	600	45	2	2	NUM
easat-10526	600	46	,	,	PUNCT
easat-10526	600	47	pp	pp	ADJ
easat-10526	600	48	.	.	PUNCT
easat-10526	601	1	98	98	NUM
easat-10526	601	2	-	-	SYM
easat-10526	601	3	107	107	NUM
easat-10526	601	4	,	,	PUNCT
easat-10526	601	5	2004	2004	NUM
easat-10526	601	6	.	.	PUNCT
easat-10526	602	1	https://doi.org/10.1016/s0148-2963(01)00295-8	https://doi.org/10.1016/s0148-2963(01)00295-8	PROPN
easat-10526	603	1	[	[	X
easat-10526	603	2	101	101	NUM
easat-10526	603	3	]	]	PUNCT
easat-10526	603	4	l.	l.	PROPN
easat-10526	603	5	l.	l.	PROPN
easat-10526	603	6	davis	davis	PROPN
easat-10526	603	7	,	,	PUNCT
easat-10526	603	8	"	"	PUNCT
easat-10526	603	9	instrument	instrument	NOUN
easat-10526	603	10	review	review	NOUN
easat-10526	603	11	:	:	PUNCT
easat-10526	603	12	getting	get	VERB
easat-10526	603	13	the	the	DET
easat-10526	603	14	most	most	ADJ
easat-10526	603	15	from	from	ADP
easat-10526	603	16	a	a	DET
easat-10526	603	17	panel	panel	NOUN
easat-10526	603	18	of	of	ADP
easat-10526	603	19	experts	expert	NOUN
easat-10526	603	20	,	,	PUNCT
easat-10526	603	21	"	"	PUNCT
easat-10526	603	22	applied	apply	VERB
easat-10526	603	23	nursing	nursing	NOUN
easat-10526	603	24	research	research	NOUN
easat-10526	603	25	,	,	PUNCT
easat-10526	603	26	vol	vol	NOUN
easat-10526	603	27	.	.	PROPN
easat-10526	603	28	5	5	NUM
easat-10526	603	29	,	,	PUNCT
easat-10526	603	30	no	no	INTJ
easat-10526	603	31	.	.	NOUN
easat-10526	603	32	4	4	NUM
easat-10526	603	33	,	,	PUNCT
easat-10526	603	34	pp	pp	ADJ
easat-10526	603	35	.	.	PUNCT
easat-10526	604	1	194	194	NUM
easat-10526	604	2	-	-	SYM
easat-10526	604	3	197	197	NUM
easat-10526	604	4	,	,	PUNCT
easat-10526	604	5	1992	1992	NUM
easat-10526	604	6	.	.	PUNCT
easat-10526	605	1	[	[	X
easat-10526	605	2	102	102	NUM
easat-10526	605	3	]	]	X
easat-10526	605	4	m.	m.	PROPN
easat-10526	605	5	r.	r.	PROPN
easat-10526	605	6	lynn	lynn	PROPN
easat-10526	605	7	,	,	PUNCT
easat-10526	605	8	"	"	PUNCT
easat-10526	605	9	determination	determination	NOUN
easat-10526	605	10	and	and	CCONJ
easat-10526	605	11	quantification	quantification	NOUN
easat-10526	605	12	of	of	ADP
easat-10526	605	13	content	content	ADJ
easat-10526	605	14	validity	validity	NOUN
easat-10526	605	15	,	,	PUNCT
easat-10526	605	16	"	"	PUNCT
easat-10526	605	17	nursing	nursing	NOUN
easat-10526	605	18	research	research	NOUN
easat-10526	605	19	,	,	PUNCT
easat-10526	605	20	vol	vol	NOUN
easat-10526	605	21	.	.	PROPN
easat-10526	605	22	35	35	NUM
easat-10526	605	23	,	,	PUNCT
easat-10526	605	24	no	no	INTJ
easat-10526	605	25	.	.	NOUN
easat-10526	605	26	6	6	NUM
easat-10526	605	27	,	,	PUNCT
easat-10526	605	28	pp	pp	ADJ
easat-10526	605	29	.	.	PUNCT
easat-10526	605	30	382	382	NUM
easat-10526	605	31	-	-	SYM
easat-10526	605	32	386	386	NUM
easat-10526	605	33	,	,	PUNCT
easat-10526	605	34	1986	1986	NUM
easat-10526	605	35	.	.	PUNCT
easat-10526	606	1	[	[	X
easat-10526	606	2	103	103	NUM
easat-10526	606	3	]	]	X
easat-10526	606	4	d.	d.	PROPN
easat-10526	606	5	f.	f.	PROPN
easat-10526	606	6	polit	polit	PROPN
easat-10526	606	7	,	,	PUNCT
easat-10526	606	8	c.	c.	PROPN
easat-10526	606	9	t.	t.	PROPN
easat-10526	606	10	beck	beck	PROPN
easat-10526	606	11	,	,	PUNCT
easat-10526	606	12	and	and	CCONJ
easat-10526	606	13	s.	s.	PROPN
easat-10526	606	14	v.	v.	PROPN
easat-10526	606	15	owen	owen	PROPN
easat-10526	606	16	,	,	PUNCT
easat-10526	606	17	"	"	PUNCT
easat-10526	606	18	is	be	AUX
easat-10526	606	19	the	the	DET
easat-10526	606	20	cvi	cvi	PROPN
easat-10526	606	21	an	an	DET
easat-10526	606	22	acceptable	acceptable	ADJ
easat-10526	606	23	indicator	indicator	NOUN
easat-10526	606	24	of	of	ADP
easat-10526	606	25	content	content	NOUN
easat-10526	606	26	validity	validity	NOUN
easat-10526	606	27	?	?	PUNCT
easat-10526	607	1	appraisal	appraisal	NOUN
easat-10526	607	2	and	and	CCONJ
easat-10526	607	3	recommendations	recommendation	NOUN
easat-10526	607	4	,	,	PUNCT
easat-10526	607	5	"	"	PUNCT
easat-10526	607	6	research	research	NOUN
easat-10526	607	7	in	in	ADP
easat-10526	607	8	nursing	nursing	NOUN
easat-10526	607	9	&	&	CCONJ
easat-10526	607	10	health	health	NOUN
easat-10526	607	11	,	,	PUNCT
easat-10526	607	12	vol	vol	NOUN
easat-10526	607	13	.	.	PROPN
easat-10526	607	14	30	30	NUM
easat-10526	607	15	,	,	PUNCT
easat-10526	607	16	no	no	INTJ
easat-10526	607	17	.	.	NOUN
easat-10526	607	18	4	4	NUM
easat-10526	607	19	,	,	PUNCT
easat-10526	607	20	pp	pp	ADJ
easat-10526	607	21	.	.	PUNCT
easat-10526	608	1	459	459	NUM
easat-10526	608	2	-	-	SYM
easat-10526	608	3	467	467	NUM
easat-10526	608	4	,	,	PUNCT
easat-10526	608	5	2007	2007	NUM
easat-10526	608	6	.	.	PUNCT
easat-10526	609	1	https://doi.org/10.1002/nur.20199	https://doi.org/10.1002/nur.20199	VERB
easat-10526	610	1	[	[	X
easat-10526	610	2	104	104	X
easat-10526	610	3	]	]	PUNCT
easat-10526	610	4	j.	j.	PROPN
easat-10526	610	5	i.	i.	PROPN
easat-10526	610	6	m.	m.	PROPN
easat-10526	610	7	de	de	PROPN
easat-10526	610	8	groot	groot	PROPN
easat-10526	610	9	,	,	PUNCT
easat-10526	610	10	"	"	PUNCT
easat-10526	610	11	the	the	DET
easat-10526	610	12	personalization	personalization	NOUN
easat-10526	610	13	paradox	paradox	NOUN
easat-10526	610	14	in	in	ADP
easat-10526	610	15	facebook	facebook	PROPN
easat-10526	610	16	advertising	advertising	NOUN
easat-10526	610	17	:	:	PUNCT
easat-10526	610	18	the	the	DET
easat-10526	610	19	mediating	mediate	VERB
easat-10526	610	20	effect	effect	NOUN
easat-10526	610	21	of	of	ADP
easat-10526	610	22	relevance	relevance	NOUN
easat-10526	610	23	on	on	ADP
easat-10526	610	24	the	the	DET
easat-10526	610	25	personalization	personalization	NOUN
easat-10526	610	26	–	–	PUNCT
easat-10526	610	27	brand	brand	NOUN
easat-10526	610	28	attitude	attitude	NOUN
easat-10526	610	29	relationship	relationship	NOUN
easat-10526	610	30	and	and	CCONJ
easat-10526	610	31	the	the	DET
easat-10526	610	32	moderating	moderate	VERB
easat-10526	610	33	effect	effect	NOUN
easat-10526	610	34	of	of	ADP
easat-10526	610	35	intrusiveness	intrusiveness	ADJ
easat-10526	610	36	,	,	PUNCT
easat-10526	610	37	"	"	PUNCT
easat-10526	610	38	journal	journal	NOUN
easat-10526	610	39	of	of	ADP
easat-10526	610	40	interactive	interactive	ADJ
easat-10526	610	41	advertising	advertising	NOUN
easat-10526	610	42	,	,	PUNCT
easat-10526	610	43	vol	vol	NOUN
easat-10526	610	44	.	.	PROPN
easat-10526	610	45	22	22	NUM
easat-10526	610	46	,	,	PUNCT
easat-10526	610	47	no	no	INTJ
easat-10526	610	48	.	.	NOUN
easat-10526	610	49	1	1	NUM
easat-10526	610	50	,	,	PUNCT
easat-10526	610	51	pp	pp	ADJ
easat-10526	610	52	.	.	PUNCT
easat-10526	611	1	57	57	NUM
easat-10526	611	2	-	-	SYM
easat-10526	611	3	74	74	NUM
easat-10526	611	4	,	,	PUNCT
easat-10526	611	5	2022	2022	NUM
easat-10526	611	6	.	.	PUNCT
easat-10526	612	1	[	[	X
easat-10526	612	2	105	105	NUM
easat-10526	612	3	]	]	X
easat-10526	612	4	t.	t.	NOUN
easat-10526	612	5	m.	m.	NOUN
easat-10526	612	6	thrash	thrash	NOUN
easat-10526	612	7	and	and	CCONJ
easat-10526	612	8	a.	a.	NOUN
easat-10526	612	9	j.	j.	PROPN
easat-10526	612	10	elliot	elliot	PROPN
easat-10526	612	11	,	,	PUNCT
easat-10526	612	12	"	"	PUNCT
easat-10526	612	13	inspiration	inspiration	NOUN
easat-10526	612	14	as	as	ADP
easat-10526	612	15	a	a	DET
easat-10526	612	16	psychological	psychological	ADJ
easat-10526	612	17	construct	construct	NOUN
easat-10526	612	18	,	,	PUNCT
easat-10526	612	19	"	"	PUNCT
easat-10526	612	20	journal	journal	NOUN
easat-10526	612	21	of	of	ADP
easat-10526	612	22	personality	personality	NOUN
easat-10526	612	23	and	and	CCONJ
easat-10526	612	24	social	social	ADJ
easat-10526	612	25	psychology	psychology	NOUN
easat-10526	612	26	,	,	PUNCT
easat-10526	612	27	vol	vol	NOUN
easat-10526	612	28	.	.	PROPN
easat-10526	612	29	84	84	NUM
easat-10526	612	30	,	,	PUNCT
easat-10526	612	31	no	no	INTJ
easat-10526	612	32	.	.	NOUN
easat-10526	612	33	4	4	NUM
easat-10526	612	34	,	,	PUNCT
easat-10526	612	35	pp	pp	ADJ
easat-10526	612	36	.	.	PUNCT
easat-10526	613	1	871	871	NUM
easat-10526	613	2	-	-	PUNCT
easat-10526	613	3	889	889	NUM
easat-10526	613	4	,	,	PUNCT
easat-10526	613	5	2003	2003	NUM
easat-10526	613	6	.	.	PUNCT
easat-10526	614	1	https://doi.org/10.1037/0022-3514.84.4.871	https://doi.org/10.1037/0022-3514.84.4.871	VERB
easat-10526	615	1	[	[	X
easat-10526	615	2	106	106	NUM
easat-10526	615	3	]	]	X
easat-10526	615	4	s.	s.	PROPN
easat-10526	615	5	hosany	hosany	PROPN
easat-10526	615	6	,	,	PUNCT
easat-10526	615	7	g.	g.	PROPN
easat-10526	615	8	prayag	prayag	PROPN
easat-10526	615	9	,	,	PUNCT
easat-10526	615	10	s.	s.	PROPN
easat-10526	615	11	deesilatham	deesilatham	PROPN
easat-10526	615	12	,	,	PUNCT
easat-10526	615	13	s.	s.	PROPN
easat-10526	615	14	cauševic	cauševic	PROPN
easat-10526	615	15	,	,	PUNCT
easat-10526	615	16	and	and	CCONJ
easat-10526	615	17	k.	k.	PROPN
easat-10526	615	18	odeh	odeh	PROPN
easat-10526	615	19	,	,	PUNCT
easat-10526	615	20	"	"	PUNCT
easat-10526	615	21	measuring	measure	VERB
easat-10526	615	22	tourists	tourist	NOUN
easat-10526	615	23	’	'	PUNCT
easat-10526	615	24	emotional	emotional	ADJ
easat-10526	615	25	experiences	experience	NOUN
easat-10526	615	26	:	:	PUNCT
easat-10526	615	27	further	further	ADJ
easat-10526	615	28	validation	validation	NOUN
easat-10526	615	29	of	of	ADP
easat-10526	615	30	the	the	DET
easat-10526	615	31	destination	destination	NOUN
easat-10526	615	32	emotion	emotion	NOUN
easat-10526	615	33	scale	scale	NOUN
easat-10526	615	34	,	,	PUNCT
easat-10526	615	35	"	"	PUNCT
easat-10526	615	36	journal	journal	NOUN
easat-10526	615	37	of	of	ADP
easat-10526	615	38	travel	travel	NOUN
easat-10526	615	39	research	research	NOUN
easat-10526	615	40	,	,	PUNCT
easat-10526	615	41	vol	vol	NOUN
easat-10526	615	42	.	.	PROPN
easat-10526	616	1	54	54	NUM
easat-10526	616	2	,	,	PUNCT
easat-10526	616	3	no	no	INTJ
easat-10526	616	4	.	.	NOUN
easat-10526	616	5	4	4	NUM
easat-10526	616	6	,	,	PUNCT
easat-10526	616	7	pp	pp	ADJ
easat-10526	616	8	.	.	PUNCT
easat-10526	617	1	482	482	NUM
easat-10526	617	2	-	-	SYM
easat-10526	617	3	495	495	NUM
easat-10526	617	4	,	,	PUNCT
easat-10526	617	5	2015	2015	NUM
easat-10526	617	6	.	.	PUNCT
easat-10526	618	1	https://doi.org/10.1177/0047287514522878	https://doi.org/10.1177/0047287514522878	PROPN
easat-10526	619	1	[	[	X
easat-10526	619	2	107	107	NUM
easat-10526	619	3	]	]	X
easat-10526	619	4	l.	l.	PROPN
easat-10526	619	5	m.	m.	PROPN
easat-10526	619	6	meng	meng	PROPN
easat-10526	619	7	,	,	PUNCT
easat-10526	619	8	s.	s.	PROPN
easat-10526	619	9	duan	duan	PROPN
easat-10526	619	10	,	,	PUNCT
easat-10526	619	11	y.	y.	PROPN
easat-10526	619	12	zhao	zhao	PROPN
easat-10526	619	13	,	,	PUNCT
easat-10526	619	14	k.	k.	PROPN
easat-10526	619	15	lü	lü	PROPN
easat-10526	619	16	,	,	PUNCT
easat-10526	619	17	and	and	CCONJ
easat-10526	619	18	s.	s.	PROPN
easat-10526	619	19	chen	chen	PROPN
easat-10526	619	20	,	,	PUNCT
easat-10526	619	21	"	"	PUNCT
easat-10526	619	22	the	the	DET
easat-10526	619	23	impact	impact	NOUN
easat-10526	619	24	of	of	ADP
easat-10526	619	25	online	online	ADJ
easat-10526	619	26	celebrity	celebrity	NOUN
easat-10526	619	27	in	in	ADP
easat-10526	619	28	livestreaming	livestreame	VERB
easat-10526	619	29	e	e	NOUN
easat-10526	619	30	-	-	NOUN
easat-10526	619	31	commerce	commerce	NOUN
easat-10526	619	32	on	on	ADP
easat-10526	619	33	purchase	purchase	NOUN
easat-10526	619	34	intention	intention	NOUN
easat-10526	619	35	from	from	ADP
easat-10526	619	36	the	the	DET
easat-10526	619	37	perspective	perspective	NOUN
easat-10526	619	38	of	of	ADP
easat-10526	619	39	emotional	emotional	ADJ
easat-10526	619	40	contagion	contagion	NOUN
easat-10526	619	41	,	,	PUNCT
easat-10526	619	42	"	"	PUNCT
easat-10526	619	43	journal	journal	NOUN
easat-10526	619	44	of	of	ADP
easat-10526	619	45	retailing	retailing	NOUN
easat-10526	619	46	and	and	CCONJ
easat-10526	619	47	consumer	consumer	NOUN
easat-10526	619	48	services	service	NOUN
easat-10526	619	49	,	,	PUNCT
easat-10526	619	50	vol	vol	NOUN
easat-10526	619	51	.	.	PROPN
easat-10526	619	52	63	63	NUM
easat-10526	619	53	,	,	PUNCT
easat-10526	619	54	p.	p.	NOUN
easat-10526	619	55	102733	102733	NUM
easat-10526	619	56	,	,	PUNCT
easat-10526	619	57	2021	2021	NUM
easat-10526	619	58	.	.	PUNCT
easat-10526	620	1	[	[	X
easat-10526	620	2	108	108	NUM
easat-10526	620	3	]	]	PUNCT
easat-10526	620	4	f.-f	f.-f	NOUN
easat-10526	620	5	.	.	PUNCT
easat-10526	621	1	cheng	cheng	PROPN
easat-10526	621	2	,	,	PUNCT
easat-10526	621	3	c.-s	c.-s	PROPN
easat-10526	621	4	.	.	PUNCT
easat-10526	622	1	wu	wu	PROPN
easat-10526	622	2	,	,	PUNCT
easat-10526	622	3	and	and	CCONJ
easat-10526	622	4	d.	d.	PROPN
easat-10526	622	5	c.	c.	PROPN
easat-10526	622	6	yen	yen	PROPN
easat-10526	622	7	,	,	PUNCT
easat-10526	622	8	"	"	PUNCT
easat-10526	622	9	the	the	DET
easat-10526	622	10	effect	effect	NOUN
easat-10526	622	11	of	of	ADP
easat-10526	622	12	online	online	ADJ
easat-10526	622	13	store	store	NOUN
easat-10526	622	14	atmosphere	atmosphere	NOUN
easat-10526	622	15	on	on	ADP
easat-10526	622	16	consumer	consumer	NOUN
easat-10526	622	17	's	's	PART
easat-10526	622	18	emotional	emotional	ADJ
easat-10526	622	19	responses	response	NOUN
easat-10526	622	20	–	–	PUNCT
easat-10526	622	21	an	an	DET
easat-10526	622	22	experimental	experimental	ADJ
easat-10526	622	23	study	study	NOUN
easat-10526	622	24	of	of	ADP
easat-10526	622	25	music	music	NOUN
easat-10526	622	26	and	and	CCONJ
easat-10526	622	27	colour	colour	NOUN
easat-10526	622	28	,	,	PUNCT
easat-10526	622	29	"	"	PUNCT
easat-10526	622	30	behaviour	behaviour	NOUN
easat-10526	622	31	&	&	CCONJ
easat-10526	622	32	information	information	NOUN
easat-10526	622	33	technology	technology	PROPN
easat-10526	622	34	,	,	PUNCT
easat-10526	622	35	vol	vol	NOUN
easat-10526	622	36	.	.	PROPN
easat-10526	622	37	28	28	NUM
easat-10526	622	38	,	,	PUNCT
easat-10526	622	39	no	no	INTJ
easat-10526	622	40	.	.	NOUN
easat-10526	622	41	4	4	NUM
easat-10526	622	42	,	,	PUNCT
easat-10526	622	43	pp	pp	ADJ
easat-10526	622	44	.	.	PUNCT
easat-10526	623	1	323	323	NUM
easat-10526	623	2	-	-	SYM
easat-10526	623	3	334	334	NUM
easat-10526	623	4	,	,	PUNCT
easat-10526	623	5	2009	2009	NUM
easat-10526	623	6	.	.	PUNCT
easat-10526	624	1	https://doi.org/10.1080/01449290701770574	https://doi.org/10.1080/01449290701770574	PRON
easat-10526	625	1	[	[	X
easat-10526	625	2	109	109	NUM
easat-10526	625	3	]	]	PUNCT
easat-10526	625	4	t.	t.	PROPN
easat-10526	625	5	p.	p.	PROPN
easat-10526	625	6	novak	novak	PROPN
easat-10526	625	7	,	,	PUNCT
easat-10526	625	8	d.	d.	PROPN
easat-10526	625	9	l.	l.	PROPN
easat-10526	625	10	hoffman	hoffman	PROPN
easat-10526	625	11	,	,	PUNCT
easat-10526	625	12	and	and	CCONJ
easat-10526	625	13	y.-f	y.-f	PROPN
easat-10526	625	14	.	.	PUNCT
easat-10526	626	1	yung	yung	PROPN
easat-10526	626	2	,	,	PUNCT
easat-10526	626	3	"	"	PUNCT
easat-10526	626	4	measuring	measure	VERB
easat-10526	626	5	the	the	DET
easat-10526	626	6	customer	customer	NOUN
easat-10526	626	7	experience	experience	NOUN
easat-10526	626	8	in	in	ADP
easat-10526	626	9	online	online	ADJ
easat-10526	626	10	environments	environment	NOUN
easat-10526	626	11	:	:	PUNCT
easat-10526	626	12	a	a	DET
easat-10526	626	13	structural	structural	ADJ
easat-10526	626	14	modeling	modeling	NOUN
easat-10526	626	15	approach	approach	NOUN
easat-10526	626	16	,	,	PUNCT
easat-10526	626	17	"	"	PUNCT
easat-10526	626	18	marketing	marketing	NOUN
easat-10526	626	19	science	science	NOUN
easat-10526	626	20	,	,	PUNCT
easat-10526	626	21	vol	vol	NOUN
easat-10526	626	22	.	.	PROPN
easat-10526	626	23	19	19	NUM
easat-10526	626	24	,	,	PUNCT
easat-10526	626	25	no	no	INTJ
easat-10526	626	26	.	.	NOUN
easat-10526	626	27	1	1	NUM
easat-10526	626	28	,	,	PUNCT
easat-10526	626	29	pp	pp	ADJ
easat-10526	626	30	.	.	PUNCT
easat-10526	627	1	22	22	NUM
easat-10526	627	2	-	-	SYM
easat-10526	627	3	42	42	NUM
easat-10526	627	4	,	,	PUNCT
easat-10526	627	5	2000	2000	NUM
easat-10526	627	6	.	.	PUNCT
easat-10526	628	1	[	[	X
easat-10526	628	2	110	110	NUM
easat-10526	628	3	]	]	X
easat-10526	628	4	c.	c.	PROPN
easat-10526	628	5	cuny	cuny	PROPN
easat-10526	628	6	,	,	PUNCT
easat-10526	628	7	m.	m.	NOUN
easat-10526	628	8	fornerino	fornerino	NOUN
easat-10526	628	9	,	,	PUNCT
easat-10526	628	10	and	and	CCONJ
easat-10526	628	11	a.	a.	PROPN
easat-10526	628	12	helme	helme	PROPN
easat-10526	628	13	-	-	PUNCT
easat-10526	628	14	guizon	guizon	PROPN
easat-10526	628	15	,	,	PUNCT
easat-10526	628	16	"	"	PUNCT
easat-10526	628	17	can	can	AUX
easat-10526	628	18	music	music	NOUN
easat-10526	628	19	improve	improve	VERB
easat-10526	628	20	e	e	ADJ
easat-10526	628	21	-	-	ADJ
easat-10526	628	22	behavioral	behavioral	ADJ
easat-10526	628	23	intentions	intention	NOUN
easat-10526	628	24	by	by	ADP
easat-10526	628	25	enhancing	enhance	VERB
easat-10526	628	26	consumers	consumer	NOUN
easat-10526	628	27	’	’	PART
easat-10526	628	28	immersion	immersion	NOUN
easat-10526	628	29	and	and	CCONJ
easat-10526	628	30	experience	experience	NOUN
easat-10526	628	31	?	?	PUNCT
easat-10526	628	32	,	,	PUNCT
easat-10526	628	33	"	"	PUNCT
easat-10526	628	34	information	information	NOUN
easat-10526	628	35	&	&	CCONJ
easat-10526	628	36	management	management	NOUN
easat-10526	628	37	,	,	PUNCT
easat-10526	628	38	vol	vol	NOUN
easat-10526	628	39	.	.	PROPN
easat-10526	628	40	52	52	NUM
easat-10526	628	41	,	,	PUNCT
easat-10526	628	42	no	no	INTJ
easat-10526	628	43	.	.	NOUN
easat-10526	628	44	8	8	NUM
easat-10526	628	45	,	,	PUNCT
easat-10526	628	46	pp	pp	ADJ
easat-10526	628	47	.	.	PUNCT
easat-10526	628	48	1025	1025	NUM
easat-10526	628	49	-	-	SYM
easat-10526	628	50	1034	1034	NUM
easat-10526	628	51	,	,	PUNCT
easat-10526	628	52	2015	2015	NUM
easat-10526	628	53	.	.	PUNCT
easat-10526	629	1	[	[	X
easat-10526	629	2	111	111	NUM
easat-10526	629	3	]	]	PUNCT
easat-10526	629	4	n.	n.	PROPN
easat-10526	629	5	k.	k.	PROPN
easat-10526	629	6	malhotra	malhotra	PROPN
easat-10526	629	7	,	,	PUNCT
easat-10526	629	8	s.	s.	PROPN
easat-10526	629	9	s.	s.	PROPN
easat-10526	629	10	kim	kim	PROPN
easat-10526	629	11	,	,	PUNCT
easat-10526	629	12	and	and	CCONJ
easat-10526	629	13	j.	j.	PROPN
easat-10526	629	14	agarwal	agarwal	PROPN
easat-10526	629	15	,	,	PUNCT
easat-10526	629	16	"	"	PUNCT
easat-10526	629	17	internet	internet	NOUN
easat-10526	629	18	users	user	NOUN
easat-10526	629	19	'	'	PART
easat-10526	629	20	information	information	NOUN
easat-10526	629	21	privacy	privacy	NOUN
easat-10526	629	22	concerns	concern	NOUN
easat-10526	629	23	(	(	PUNCT
easat-10526	629	24	iuipc	iuipc	PROPN
easat-10526	629	25	):	):	PUNCT
easat-10526	629	26	the	the	DET
easat-10526	629	27	construct	construct	NOUN
easat-10526	629	28	,	,	PUNCT
easat-10526	629	29	the	the	DET
easat-10526	629	30	scale	scale	NOUN
easat-10526	629	31	,	,	PUNCT
easat-10526	629	32	and	and	CCONJ
easat-10526	629	33	a	a	DET
easat-10526	629	34	causal	causal	ADJ
easat-10526	629	35	model	model	NOUN
easat-10526	629	36	,	,	PUNCT
easat-10526	629	37	"	"	PUNCT
easat-10526	629	38	information	information	NOUN
easat-10526	629	39	systems	system	NOUN
easat-10526	629	40	research	research	NOUN
easat-10526	629	41	,	,	PUNCT
easat-10526	629	42	vol	vol	NOUN
easat-10526	629	43	.	.	PROPN
easat-10526	629	44	15	15	NUM
easat-10526	629	45	,	,	PUNCT
easat-10526	629	46	no	no	INTJ
easat-10526	629	47	.	.	NOUN
easat-10526	629	48	4	4	NUM
easat-10526	629	49	,	,	PUNCT
easat-10526	629	50	pp	pp	ADJ
easat-10526	629	51	.	.	PUNCT
easat-10526	629	52	336	336	NUM
easat-10526	629	53	-	-	SYM
easat-10526	629	54	355	355	NUM
easat-10526	629	55	,	,	PUNCT
easat-10526	629	56	2004	2004	NUM
easat-10526	629	57	.	.	PUNCT
easat-10526	630	1	https://doi.org/10.1287/isre.1040.0032	https://doi.org/10.1287/isre.1040.0032	PRON
easat-10526	631	1	[	[	X
easat-10526	631	2	112	112	NUM
easat-10526	631	3	]	]	PUNCT
easat-10526	631	4	q.	q.	PROPN
easat-10526	631	5	wang	wang	PROPN
easat-10526	631	6	,	,	PUNCT
easat-10526	631	7	w.	w.	PROPN
easat-10526	631	8	zhang	zhang	PROPN
easat-10526	631	9	,	,	PUNCT
easat-10526	631	10	and	and	CCONJ
easat-10526	631	11	h.	h.	PROPN
easat-10526	631	12	wang	wang	PROPN
easat-10526	631	13	,	,	PUNCT
easat-10526	631	14	"	"	PUNCT
easat-10526	631	15	privacy	privacy	NOUN
easat-10526	631	16	concerns	concern	NOUN
easat-10526	631	17	toward	toward	ADP
easat-10526	631	18	short	short	ADJ
easat-10526	631	19	-	-	PUNCT
easat-10526	631	20	form	form	NOUN
easat-10526	631	21	video	video	NOUN
easat-10526	631	22	platforms	platform	NOUN
easat-10526	631	23	:	:	PUNCT
easat-10526	631	24	scale	scale	NOUN
easat-10526	631	25	development	development	NOUN
easat-10526	631	26	and	and	CCONJ
easat-10526	631	27	validation	validation	NOUN
easat-10526	631	28	,	,	PUNCT
easat-10526	631	29	"	"	PUNCT
easat-10526	631	30	frontiers	frontier	NOUN
easat-10526	631	31	in	in	ADP
easat-10526	631	32	psychology	psychology	NOUN
easat-10526	631	33	,	,	PUNCT
easat-10526	631	34	vol	vol	NOUN
easat-10526	631	35	.	.	PROPN
easat-10526	631	36	13	13	NUM
easat-10526	631	37	,	,	PUNCT
easat-10526	631	38	p.	p.	NOUN
easat-10526	631	39	954964	954964	NUM
easat-10526	631	40	,	,	PUNCT
easat-10526	631	41	2022	2022	NUM
easat-10526	631	42	.	.	PUNCT
easat-10526	632	1	https://doi.org/10.3389/fpsyg.2022.954964	https://doi.org/10.3389/fpsyg.2022.954964	PROPN
easat-10526	633	1	[	[	X
easat-10526	633	2	113	113	NUM
easat-10526	633	3	]	]	PUNCT
easat-10526	633	4	c.-t	c.-t	NOUN
easat-10526	633	5	.	.	PUNCT
easat-10526	634	1	liu	liu	PROPN
easat-10526	634	2	,	,	PUNCT
easat-10526	634	3	y.	y.	PROPN
easat-10526	634	4	m.	m.	PROPN
easat-10526	634	5	guo	guo	PROPN
easat-10526	634	6	,	,	PUNCT
easat-10526	634	7	and	and	CCONJ
easat-10526	634	8	j.-l	j.-l	PROPN
easat-10526	634	9	.	.	PUNCT
easat-10526	635	1	hsu	hsu	PROPN
easat-10526	635	2	,	,	PUNCT
easat-10526	635	3	"	"	PUNCT
easat-10526	635	4	creating	create	VERB
easat-10526	635	5	and	and	CCONJ
easat-10526	635	6	validating	validate	VERB
easat-10526	635	7	an	an	DET
easat-10526	635	8	information	information	NOUN
easat-10526	635	9	quality	quality	NOUN
easat-10526	635	10	scale	scale	NOUN
easat-10526	635	11	for	for	ADP
easat-10526	635	12	e	e	NOUN
easat-10526	635	13	-	-	NOUN
easat-10526	635	14	commerce	commerce	NOUN
easat-10526	635	15	platforms	platform	NOUN
easat-10526	635	16	,	,	PUNCT
easat-10526	635	17	"	"	PUNCT
easat-10526	635	18	journal	journal	NOUN
easat-10526	635	19	of	of	ADP
easat-10526	635	20	electronic	electronic	ADJ
easat-10526	635	21	commerce	commerce	NOUN
easat-10526	635	22	in	in	ADP
easat-10526	635	23	organizations	organization	NOUN
easat-10526	635	24	,	,	PUNCT
easat-10526	635	25	vol	vol	NOUN
easat-10526	635	26	.	.	PROPN
easat-10526	635	27	21	21	NUM
easat-10526	635	28	,	,	PUNCT
easat-10526	635	29	no	no	INTJ
easat-10526	635	30	.	.	NOUN
easat-10526	635	31	1	1	NUM
easat-10526	635	32	,	,	PUNCT
easat-10526	635	33	pp	pp	ADJ
easat-10526	635	34	.	.	PUNCT
easat-10526	636	1	1	1	NUM
easat-10526	636	2	-	-	SYM
easat-10526	636	3	28	28	NUM
easat-10526	636	4	,	,	PUNCT
easat-10526	636	5	2023	2023	NUM
easat-10526	636	6	.	.	PUNCT
easat-10526	637	1	[	[	X
easat-10526	637	2	114	114	NUM
easat-10526	637	3	]	]	PUNCT
easat-10526	637	4	r.	r.	PROPN
easat-10526	637	5	y.	y.	PROPN
easat-10526	637	6	wang	wang	PROPN
easat-10526	637	7	and	and	CCONJ
easat-10526	637	8	d.	d.	PROPN
easat-10526	637	9	m.	m.	PROPN
easat-10526	637	10	strong	strong	ADJ
easat-10526	637	11	,	,	PUNCT
easat-10526	637	12	"	"	PUNCT
easat-10526	637	13	beyond	beyond	ADP
easat-10526	637	14	accuracy	accuracy	NOUN
easat-10526	637	15	:	:	PUNCT
easat-10526	637	16	what	what	PRON
easat-10526	637	17	data	datum	NOUN
easat-10526	637	18	quality	quality	NOUN
easat-10526	637	19	means	mean	VERB
easat-10526	637	20	to	to	ADP
easat-10526	637	21	data	data	NOUN
easat-10526	637	22	consumers	consumer	NOUN
easat-10526	637	23	,	,	PUNCT
easat-10526	637	24	"	"	PUNCT
easat-10526	637	25	journal	journal	NOUN
easat-10526	637	26	of	of	ADP
easat-10526	637	27	management	management	NOUN
easat-10526	637	28	information	information	NOUN
easat-10526	637	29	systems	system	NOUN
easat-10526	637	30	,	,	PUNCT
easat-10526	637	31	vol	vol	NOUN
easat-10526	637	32	.	.	PROPN
easat-10526	637	33	12	12	NUM
easat-10526	637	34	,	,	PUNCT
easat-10526	637	35	no	no	INTJ
easat-10526	637	36	.	.	NOUN
easat-10526	637	37	4	4	NUM
easat-10526	637	38	,	,	PUNCT
easat-10526	637	39	pp	pp	ADJ
easat-10526	637	40	.	.	PUNCT
easat-10526	638	1	5	5	NUM
easat-10526	638	2	-	-	SYM
easat-10526	638	3	33	33	NUM
easat-10526	638	4	,	,	PUNCT
easat-10526	638	5	1996	1996	NUM
easat-10526	638	6	.	.	PUNCT
easat-10526	639	1	[	[	X
easat-10526	639	2	115	115	NUM
easat-10526	639	3	]	]	X
easat-10526	639	4	j.	j.	PROPN
easat-10526	639	5	yin	yin	PROPN
easat-10526	639	6	and	and	CCONJ
easat-10526	639	7	x.	x.	NOUN
easat-10526	639	8	qiu	qiu	PROPN
easat-10526	639	9	,	,	PUNCT
easat-10526	639	10	"	"	PUNCT
easat-10526	639	11	ai	ai	VERB
easat-10526	639	12	technology	technology	NOUN
easat-10526	639	13	and	and	CCONJ
easat-10526	639	14	online	online	ADJ
easat-10526	639	15	purchase	purchase	NOUN
easat-10526	639	16	intention	intention	NOUN
easat-10526	639	17	:	:	PUNCT
easat-10526	639	18	structural	structural	ADJ
easat-10526	639	19	equation	equation	NOUN
easat-10526	639	20	model	model	NOUN
easat-10526	639	21	based	base	VERB
easat-10526	639	22	on	on	ADP
easat-10526	639	23	perceived	perceive	VERB
easat-10526	639	24	value	value	NOUN
easat-10526	639	25	,	,	PUNCT
easat-10526	639	26	"	"	PUNCT
easat-10526	639	27	sustainability	sustainability	NOUN
easat-10526	639	28	,	,	PUNCT
easat-10526	639	29	vol	vol	NOUN
easat-10526	639	30	.	.	PROPN
easat-10526	639	31	13	13	NUM
easat-10526	639	32	,	,	PUNCT
easat-10526	639	33	no	no	INTJ
easat-10526	639	34	.	.	NOUN
easat-10526	639	35	10	10	NUM
easat-10526	639	36	,	,	PUNCT
easat-10526	639	37	p.	p.	NOUN
easat-10526	639	38	5671	5671	NUM
easat-10526	639	39	,	,	PUNCT
easat-10526	639	40	2021	2021	NUM
easat-10526	639	41	.	.	PUNCT
easat-10526	640	1	[	[	X
easat-10526	640	2	116	116	X
easat-10526	640	3	]	]	X
easat-10526	640	4	c.	c.	PROPN
easat-10526	640	5	lorenzo	lorenzo	PROPN
easat-10526	640	6	-	-	PUNCT
easat-10526	640	7	romero	romero	PROPN
easat-10526	640	8	,	,	PUNCT
easat-10526	640	9	m.-d.-c	m.-d.-c	PROPN
easat-10526	640	10	.	.	PUNCT
easat-10526	640	11	alarcon	alarcon	PROPN
easat-10526	640	12	-	-	PUNCT
easat-10526	640	13	del	del	PROPN
easat-10526	640	14	-	-	PUNCT
easat-10526	640	15	amo	amo	PROPN
easat-10526	640	16	,	,	PUNCT
easat-10526	640	17	and	and	CCONJ
easat-10526	640	18	m.-á	m.-á	PROPN
easat-10526	640	19	.	.	PUNCT
easat-10526	640	20	gómez	gómez	PROPN
easat-10526	640	21	-	-	PUNCT
easat-10526	640	22	borja	borja	PROPN
easat-10526	640	23	,	,	PUNCT
easat-10526	640	24	"	"	PUNCT
easat-10526	640	25	analyzing	analyze	VERB
easat-10526	640	26	the	the	DET
easat-10526	640	27	user	user	NOUN
easat-10526	640	28	behavior	behavior	NOUN
easat-10526	640	29	toward	toward	ADP
easat-10526	640	30	electronic	electronic	ADJ
easat-10526	640	31	commerce	commerce	NOUN
easat-10526	640	32	stimuli	stimulus	NOUN
easat-10526	640	33	,	,	PUNCT
easat-10526	640	34	"	"	PUNCT
easat-10526	640	35	frontiers	frontier	NOUN
easat-10526	640	36	in	in	ADP
easat-10526	640	37	behavioral	behavioral	ADJ
easat-10526	640	38	neuroscience	neuroscience	NOUN
easat-10526	640	39	,	,	PUNCT
easat-10526	640	40	vol	vol	NOUN
easat-10526	640	41	.	.	PROPN
easat-10526	640	42	10	10	NUM
easat-10526	640	43	,	,	PUNCT
easat-10526	640	44	p.	p.	NOUN
easat-10526	640	45	224	224	NUM
easat-10526	640	46	,	,	PUNCT
easat-10526	640	47	2016	2016	NUM
easat-10526	640	48	.	.	PUNCT
easat-10526	641	1	https://doi.org/10.3389/fnbeh.2016.00224	https://doi.org/10.3389/fnbeh.2016.00224	PROPN
easat-10526	642	1	[	[	X
easat-10526	642	2	117	117	NUM
easat-10526	642	3	]	]	X
easat-10526	642	4	r.	r.	PROPN
easat-10526	642	5	s.	s.	PROPN
easat-10526	642	6	dixit	dixit	PROPN
easat-10526	642	7	,	,	PUNCT
easat-10526	642	8	s.	s.	PROPN
easat-10526	642	9	l.	l.	PROPN
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easat-10526	642	11	,	,	PUNCT
easat-10526	642	12	and	and	CCONJ
easat-10526	642	13	n.	n.	PROPN
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easat-10526	642	15	,	,	PUNCT
easat-10526	642	16	"	"	PUNCT
easat-10526	642	17	analyzing	analyze	VERB
easat-10526	642	18	the	the	DET
easat-10526	642	19	impact	impact	NOUN
easat-10526	642	20	of	of	ADP
easat-10526	642	21	artificial	artificial	ADJ
easat-10526	642	22	intelligence	intelligence	NOUN
easat-10526	642	23	on	on	ADP
easat-10526	642	24	the	the	DET
easat-10526	642	25	online	online	ADJ
easat-10526	642	26	purchase	purchase	NOUN
easat-10526	642	27	decision	decision	NOUN
easat-10526	642	28	-	-	PUNCT
easat-10526	642	29	making	make	VERB
easat-10526	642	30	process	process	NOUN
easat-10526	642	31	through	through	ADP
easat-10526	642	32	the	the	DET
easat-10526	642	33	lens	lens	NOUN
easat-10526	642	34	of	of	ADP
easat-10526	642	35	the	the	DET
easat-10526	642	36	utaut	utaut	ADJ
easat-10526	642	37	2	2	NUM
easat-10526	642	38	model	model	NOUN
easat-10526	642	39	,	,	PUNCT
easat-10526	642	40	"	"	PUNCT
easat-10526	642	41	discover	discover	VERB
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easat-10526	642	43	,	,	PUNCT
easat-10526	642	44	vol	vol	NOUN
easat-10526	642	45	.	.	PROPN
easat-10526	642	46	28	28	NUM
easat-10526	642	47	,	,	PUNCT
easat-10526	642	48	no	no	INTJ
easat-10526	642	49	.	.	NOUN
easat-10526	642	50	1	1	NUM
easat-10526	642	51	,	,	PUNCT
easat-10526	642	52	p.	p.	NOUN
easat-10526	642	53	88	88	NUM
easat-10526	642	54	,	,	PUNCT
easat-10526	642	55	2025	2025	NUM
easat-10526	642	56	.	.	PUNCT
easat-10526	643	1	[	[	X
easat-10526	643	2	118	118	NUM
easat-10526	643	3	]	]	PUNCT
easat-10526	643	4	j.	j.	PROPN
easat-10526	643	5	f.	f.	PROPN
easat-10526	643	6	hair	hair	PROPN
easat-10526	643	7	,	,	PUNCT
easat-10526	643	8	a	a	DET
easat-10526	643	9	primer	primer	NOUN
easat-10526	643	10	on	on	ADP
easat-10526	643	11	partial	partial	ADJ
easat-10526	643	12	least	least	ADJ
easat-10526	643	13	squares	square	NOUN
easat-10526	643	14	structural	structural	ADJ
easat-10526	643	15	equation	equation	NOUN
easat-10526	643	16	modeling	modeling	NOUN
easat-10526	643	17	(	(	PUNCT
easat-10526	643	18	pls	pls	INTJ
easat-10526	643	19	-	-	PUNCT
easat-10526	643	20	sem	sem	NOUN
easat-10526	643	21	)	)	PUNCT
easat-10526	643	22	.	.	PUNCT
easat-10526	644	1	thousand	thousand	NUM
easat-10526	644	2	oaks	oak	NOUN
easat-10526	644	3	,	,	PUNCT
easat-10526	644	4	ca	can	AUX
easat-10526	644	5	:	:	PUNCT
easat-10526	644	6	sage	sage	VERB
easat-10526	644	7	,	,	PUNCT
easat-10526	644	8	2014	2014	NUM
easat-10526	644	9	.	.	PUNCT
easat-10526	645	1	[	[	X
easat-10526	645	2	119	119	NUM
easat-10526	645	3	]	]	X
easat-10526	645	4	c.	c.	PROPN
easat-10526	645	5	fornell	fornell	PROPN
easat-10526	645	6	and	and	CCONJ
easat-10526	645	7	d.	d.	PROPN
easat-10526	645	8	f.	f.	PROPN
easat-10526	645	9	larcker	larcker	PROPN
easat-10526	645	10	,	,	PUNCT
easat-10526	645	11	"	"	PUNCT
easat-10526	645	12	evaluating	evaluate	VERB
easat-10526	645	13	structural	structural	ADJ
easat-10526	645	14	equation	equation	NOUN
easat-10526	645	15	models	model	NOUN
easat-10526	645	16	with	with	ADP
easat-10526	645	17	unobservable	unobservable	ADJ
easat-10526	645	18	variables	variable	NOUN
easat-10526	645	19	and	and	CCONJ
easat-10526	645	20	measurement	measurement	NOUN
easat-10526	645	21	error	error	NOUN
easat-10526	645	22	,	,	PUNCT
easat-10526	645	23	"	"	PUNCT
easat-10526	645	24	journal	journal	NOUN
easat-10526	645	25	of	of	ADP
easat-10526	645	26	marketing	marketing	NOUN
easat-10526	645	27	research	research	NOUN
easat-10526	645	28	,	,	PUNCT
easat-10526	645	29	vol	vol	NOUN
easat-10526	645	30	.	.	PROPN
easat-10526	645	31	18	18	NUM
easat-10526	645	32	,	,	PUNCT
easat-10526	645	33	no	no	INTJ
easat-10526	645	34	.	.	NOUN
easat-10526	645	35	1	1	NUM
easat-10526	645	36	,	,	PUNCT
easat-10526	645	37	pp	pp	ADJ
easat-10526	645	38	.	.	PUNCT
easat-10526	646	1	39	39	NUM
easat-10526	646	2	-	-	SYM
easat-10526	646	3	50	50	NUM
easat-10526	646	4	,	,	PUNCT
easat-10526	646	5	1981	1981	NUM
easat-10526	646	6	.	.	PUNCT
easat-10526	647	1	[	[	X
easat-10526	647	2	120	120	NUM
easat-10526	647	3	]	]	PUNCT
easat-10526	647	4	j.	j.	PROPN
easat-10526	647	5	f.	f.	PROPN
easat-10526	647	6	hair	hair	PROPN
easat-10526	647	7	,	,	PUNCT
easat-10526	647	8	j.	j.	PROPN
easat-10526	647	9	j.	j.	PROPN
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easat-10526	647	11	,	,	PUNCT
easat-10526	647	12	m.	m.	NOUN
easat-10526	647	13	sarstedt	sarstedt	NOUN
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easat-10526	647	15	and	and	CCONJ
easat-10526	647	16	c.	c.	PROPN
easat-10526	647	17	m.	m.	PROPN
easat-10526	647	18	ringle	ringle	PROPN
easat-10526	647	19	,	,	PUNCT
easat-10526	647	20	"	"	PUNCT
easat-10526	647	21	when	when	SCONJ
easat-10526	647	22	to	to	PART
easat-10526	647	23	use	use	VERB
easat-10526	647	24	and	and	CCONJ
easat-10526	647	25	how	how	SCONJ
easat-10526	647	26	to	to	PART
easat-10526	647	27	report	report	VERB
easat-10526	647	28	the	the	DET
easat-10526	647	29	results	result	NOUN
easat-10526	647	30	of	of	ADP
easat-10526	647	31	pls	pls	NOUN
easat-10526	647	32	-	-	PUNCT
easat-10526	647	33	sem	sem	NOUN
easat-10526	647	34	,	,	PUNCT
easat-10526	647	35	"	"	PUNCT
easat-10526	647	36	european	european	PROPN
easat-10526	647	37	business	business	PROPN
easat-10526	647	38	review	review	PROPN
easat-10526	647	39	,	,	PUNCT
easat-10526	647	40	vol	vol	NOUN
easat-10526	647	41	.	.	PROPN
easat-10526	647	42	31	31	NUM
easat-10526	647	43	,	,	PUNCT
easat-10526	647	44	no	no	INTJ
easat-10526	647	45	.	.	NOUN
easat-10526	647	46	1	1	NUM
easat-10526	647	47	,	,	PUNCT
easat-10526	647	48	pp	pp	ADJ
easat-10526	647	49	.	.	PUNCT
easat-10526	648	1	2	2	NUM
easat-10526	648	2	-	-	SYM
easat-10526	648	3	24	24	NUM
easat-10526	648	4	,	,	PUNCT
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easat-10526	648	6	.	.	PUNCT
easat-10526	649	1	https://doi.org/10.1108/ebr-11-2018-0203	https://doi.org/10.1108/ebr-11-2018-0203	PROPN
easat-10526	650	1	[	[	X
easat-10526	650	2	121	121	NUM
easat-10526	650	3	]	]	PUNCT
easat-10526	650	4	f.	f.	PROPN
easat-10526	650	5	joseph	joseph	PROPN
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easat-10526	650	7	g.	g.	PROPN
easat-10526	650	8	t.	t.	PROPN
easat-10526	650	9	m.	m.	PROPN
easat-10526	650	10	hult	hult	PROPN
easat-10526	650	11	,	,	PUNCT
easat-10526	650	12	c.	c.	PROPN
easat-10526	650	13	m.	m.	PROPN
easat-10526	650	14	ringle	ringle	PROPN
easat-10526	650	15	,	,	PUNCT
easat-10526	650	16	and	and	CCONJ
easat-10526	650	17	m.	m.	NOUN
easat-10526	650	18	sarstedt	sarstedt	PROPN
easat-10526	650	19	,	,	PUNCT
easat-10526	650	20	a	a	DET
easat-10526	650	21	primer	primer	NOUN
easat-10526	650	22	on	on	ADP
easat-10526	650	23	partial	partial	ADJ
easat-10526	650	24	least	least	ADJ
easat-10526	650	25	squares	square	NOUN
easat-10526	650	26	structural	structural	ADJ
easat-10526	650	27	equation	equation	NOUN
easat-10526	650	28	modeling	modeling	NOUN
easat-10526	650	29	(	(	PUNCT
easat-10526	650	30	pls	pls	INTJ
easat-10526	650	31	-	-	PUNCT
easat-10526	650	32	sem	sem	NOUN
easat-10526	650	33	)	)	PUNCT
easat-10526	650	34	.	.	PUNCT
easat-10526	651	1	thousand	thousand	NUM
easat-10526	651	2	oaks	oak	NOUN
easat-10526	651	3	,	,	PUNCT
easat-10526	651	4	ca	can	AUX
easat-10526	651	5	:	:	PUNCT
easat-10526	651	6	sage	sage	NOUN
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easat-10526	651	8	,	,	PUNCT
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easat-10526	651	10	.	.	PUNCT
easat-10526	652	1	https://doi.org/10.1016/s0148-2963(01)00295-8	https://doi.org/10.1016/s0148-2963(01)00295-8	PROPN
easat-10526	652	2	https://doi.org/10.1002/nur.20199	https://doi.org/10.1002/nur.20199	PROPN
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easat-10526	652	5	https://doi.org/10.1080/01449290701770574	https://doi.org/10.1080/01449290701770574	VERB
easat-10526	653	1	https://doi.org/10.1287/isre.1040.0032	https://doi.org/10.1287/isre.1040.0032	PROPN
easat-10526	654	1	https://doi.org/10.3389/fpsyg.2022.954964	https://doi.org/10.3389/fpsyg.2022.954964	PROPN
easat-10526	654	2	https://doi.org/10.3389/fnbeh.2016.00224	https://doi.org/10.3389/fnbeh.2016.00224	PROPN
easat-10526	654	3	https://doi.org/10.1108/ebr-11-2018-0203	https://doi.org/10.1108/ebr-11-2018-0203	PROPN
easat-10526	654	4	744	744	NUM
easat-10526	654	5	edelweiss	edelweiss	PROPN
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easat-10526	654	8	and	and	CCONJ
easat-10526	654	9	technology	technology	NOUN
easat-10526	654	10	issn	issn	PROPN
easat-10526	654	11	:	:	PUNCT
easat-10526	654	12	2576	2576	NUM
easat-10526	654	13	-	-	SYM
easat-10526	654	14	8484	8484	NUM
easat-10526	654	15	vol	vol	NOUN
easat-10526	654	16	.	.	PROPN
easat-10526	655	1	9	9	NUM
easat-10526	655	2	,	,	PUNCT
easat-10526	655	3	no	no	INTJ
easat-10526	655	4	.	.	NOUN
easat-10526	655	5	10	10	NUM
easat-10526	655	6	:	:	PUNCT
easat-10526	655	7	721	721	NUM
easat-10526	655	8	-	-	NUM
easat-10526	655	9	745	745	NUM
easat-10526	655	10	,	,	PUNCT
easat-10526	655	11	2025	2025	NUM
easat-10526	655	12	doi	doi	NOUN
easat-10526	655	13	:	:	PUNCT
easat-10526	655	14	10.55214/2576	10.55214/2576	NUM
easat-10526	655	15	-	-	SYM
easat-10526	655	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	656	1	©	©	ADP
easat-10526	656	2	2025	2025	NUM
easat-10526	656	3	by	by	ADP
easat-10526	656	4	the	the	DET
easat-10526	656	5	authors	author	NOUN
easat-10526	656	6	;	;	PUNCT
easat-10526	656	7	licensee	licensee	PROPN
easat-10526	656	8	learning	learn	VERB
easat-10526	656	9	gate	gate	NOUN
easat-10526	656	10	appendix	appendix	PROPN
easat-10526	656	11	construct	construct	VERB
easat-10526	656	12	measurement	measurement	NOUN
easat-10526	656	13	construct	construct	VERB
easat-10526	656	14	no	no	DET
easat-10526	656	15	item	item	NOUN
easat-10526	656	16	source	source	NOUN
easat-10526	656	17	relevant	relevant	ADJ
easat-10526	656	18	experience	experience	NOUN
easat-10526	656	19	re1	re1	PROPN
easat-10526	656	20	ai	ai	AUX
easat-10526	656	21	-	-	PUNCT
easat-10526	656	22	personalized	personalize	VERB
easat-10526	656	23	short	short	ADJ
easat-10526	656	24	video	video	NOUN
easat-10526	656	25	recommendations	recommendation	NOUN
easat-10526	656	26	often	often	ADV
easat-10526	656	27	reflect	reflect	VERB
easat-10526	656	28	my	my	PRON
easat-10526	656	29	personal	personal	ADJ
easat-10526	656	30	needs	need	NOUN
easat-10526	656	31	and	and	CCONJ
easat-10526	656	32	preferences	preference	NOUN
easat-10526	656	33	.	.	PUNCT
easat-10526	657	1	shen	shen	PROPN
easat-10526	657	2	and	and	CCONJ
easat-10526	657	3	wang	wang	PROPN
easat-10526	658	1	[	[	X
easat-10526	658	2	66	66	NUM
easat-10526	658	3	]	]	X
easat-10526	658	4	de	de	X
easat-10526	658	5	groot	groot	X
easat-10526	658	6	[	[	X
easat-10526	658	7	104	104	X
easat-10526	658	8	]	]	X
easat-10526	658	9	yin	yin	PROPN
easat-10526	658	10	et	et	PROPN
easat-10526	658	11	al	al	PROPN
easat-10526	658	12	.	.	PUNCT
easat-10526	659	1	[	[	X
easat-10526	659	2	53	53	NUM
easat-10526	659	3	]	]	X
easat-10526	659	4	re2	re2	PROPN
easat-10526	659	5	ai	ai	PROPN
easat-10526	659	6	-	-	PUNCT
easat-10526	659	7	personalized	personalize	VERB
easat-10526	659	8	short	short	ADJ
easat-10526	659	9	video	video	NOUN
easat-10526	659	10	recommendations	recommendation	NOUN
easat-10526	659	11	tend	tend	VERB
easat-10526	659	12	to	to	PART
easat-10526	659	13	align	align	VERB
easat-10526	659	14	with	with	ADP
easat-10526	659	15	my	my	PRON
easat-10526	659	16	surrounding	surround	VERB
easat-10526	659	17	context	context	NOUN
easat-10526	659	18	,	,	PUNCT
easat-10526	659	19	including	include	VERB
easat-10526	659	20	social	social	ADJ
easat-10526	659	21	media	medium	NOUN
easat-10526	659	22	trends	trend	NOUN
easat-10526	659	23	,	,	PUNCT
easat-10526	659	24	news	news	NOUN
easat-10526	659	25	,	,	PUNCT
easat-10526	659	26	or	or	CCONJ
easat-10526	659	27	trending	trend	VERB
easat-10526	659	28	topics	topic	NOUN
easat-10526	659	29	.	.	PUNCT
easat-10526	660	1	re3	re3	NOUN
easat-10526	660	2	i	i	PRON
easat-10526	660	3	feel	feel	VERB
easat-10526	660	4	that	that	SCONJ
easat-10526	660	5	ai	ai	ADJ
easat-10526	660	6	-	-	PUNCT
easat-10526	660	7	personalized	personalize	VERB
easat-10526	660	8	short	short	ADJ
easat-10526	660	9	video	video	NOUN
easat-10526	660	10	recommendations	recommendation	NOUN
easat-10526	660	11	are	be	AUX
easat-10526	660	12	personalized	personalize	VERB
easat-10526	660	13	as	as	SCONJ
easat-10526	660	14	if	if	SCONJ
easat-10526	660	15	they	they	PRON
easat-10526	660	16	were	be	AUX
easat-10526	660	17	designed	design	VERB
easat-10526	660	18	specifically	specifically	ADV
easat-10526	660	19	for	for	ADP
easat-10526	660	20	me	i	PRON
easat-10526	660	21	.	.	PUNCT
easat-10526	661	1	re4	re4	PROPN
easat-10526	661	2	ai	ai	VERB
easat-10526	661	3	video	video	NOUN
easat-10526	661	4	recommendations	recommendation	NOUN
easat-10526	661	5	can	can	AUX
easat-10526	661	6	flexibly	flexibly	ADV
easat-10526	661	7	adjust	adjust	VERB
easat-10526	661	8	to	to	ADP
easat-10526	661	9	changes	change	NOUN
easat-10526	661	10	in	in	ADP
easat-10526	661	11	my	my	PRON
easat-10526	661	12	needs	need	NOUN
easat-10526	661	13	and	and	CCONJ
easat-10526	661	14	preferences	preference	NOUN
easat-10526	661	15	.	.	PUNCT
easat-10526	662	1	re5	re5	NOUN
easat-10526	662	2	i	i	PRON
easat-10526	662	3	find	find	VERB
easat-10526	662	4	these	these	DET
easat-10526	662	5	videos	video	NOUN
easat-10526	662	6	useful	useful	ADJ
easat-10526	662	7	for	for	ADP
easat-10526	662	8	my	my	PRON
easat-10526	662	9	purchase	purchase	NOUN
easat-10526	662	10	decisions	decision	NOUN
easat-10526	662	11	.	.	PUNCT
easat-10526	663	1	inspirational	inspirational	ADJ
easat-10526	663	2	experience	experience	NOUN
easat-10526	663	3	ie1	ie1	PROPN
easat-10526	663	4	ai	ai	VERB
easat-10526	663	5	-	-	PUNCT
easat-10526	663	6	personalized	personalized	ADJ
easat-10526	663	7	short	short	ADJ
easat-10526	663	8	video	video	NOUN
easat-10526	663	9	recommendations	recommendation	NOUN
easat-10526	663	10	inspire	inspire	VERB
easat-10526	663	11	me	i	PRON
easat-10526	663	12	to	to	PART
easat-10526	663	13	explore	explore	VERB
easat-10526	663	14	new	new	ADJ
easat-10526	663	15	products	product	NOUN
easat-10526	663	16	.	.	PUNCT
easat-10526	664	1	böttger	böttger	NOUN
easat-10526	664	2	et	et	PROPN
easat-10526	664	3	al	al	PROPN
easat-10526	664	4	.	.	PUNCT
easat-10526	665	1	[	[	X
easat-10526	665	2	56	56	NUM
easat-10526	665	3	]	]	X
easat-10526	665	4	gao	gao	PROPN
easat-10526	665	5	et	et	PROPN
easat-10526	665	6	al	al	PROPN
easat-10526	665	7	.	.	PUNCT
easat-10526	666	1	[	[	X
easat-10526	666	2	49	49	NUM
easat-10526	666	3	]	]	PUNCT
easat-10526	666	4	thrash	thrash	NOUN
easat-10526	666	5	and	and	CCONJ
easat-10526	666	6	elliot	elliot	NOUN
easat-10526	667	1	[	[	X
easat-10526	667	2	105	105	NUM
easat-10526	667	3	]	]	X
easat-10526	667	4	ie2	ie2	AUX
easat-10526	667	5	ai	ai	ADJ
easat-10526	667	6	-	-	PUNCT
easat-10526	667	7	personalized	personalize	VERB
easat-10526	667	8	short	short	ADJ
easat-10526	667	9	video	video	NOUN
easat-10526	667	10	recommendations	recommendation	NOUN
easat-10526	667	11	have	have	AUX
easat-10526	667	12	inspired	inspire	VERB
easat-10526	667	13	me	i	PRON
easat-10526	667	14	to	to	PART
easat-10526	667	15	purchase	purchase	VERB
easat-10526	667	16	a	a	DET
easat-10526	667	17	product	product	NOUN
easat-10526	667	18	.	.	PUNCT
easat-10526	668	1	ie3	ie3	NOUN
easat-10526	668	2	ai	ai	NOUN
easat-10526	668	3	-	-	PUNCT
easat-10526	668	4	personalized	personalized	ADJ
easat-10526	668	5	short	short	ADJ
easat-10526	668	6	video	video	NOUN
easat-10526	668	7	recommendations	recommendation	NOUN
easat-10526	668	8	have	have	AUX
easat-10526	668	9	urged	urge	VERB
easat-10526	668	10	me	i	PRON
easat-10526	668	11	to	to	PART
easat-10526	668	12	purchase	purchase	VERB
easat-10526	668	13	a	a	DET
easat-10526	668	14	product	product	NOUN
easat-10526	668	15	.	.	PUNCT
easat-10526	669	1	ie4	ie4	NOUN
easat-10526	669	2	new	new	ADJ
easat-10526	669	3	product	product	NOUN
easat-10526	669	4	information	information	NOUN
easat-10526	669	5	from	from	ADP
easat-10526	669	6	ai	ai	ADJ
easat-10526	669	7	-	-	PUNCT
easat-10526	669	8	personalized	personalized	ADJ
easat-10526	669	9	short	short	ADJ
easat-10526	669	10	video	video	NOUN
easat-10526	669	11	recommendations	recommendation	NOUN
easat-10526	669	12	has	have	AUX
easat-10526	669	13	motivated	motivate	VERB
easat-10526	669	14	me	i	PRON
easat-10526	669	15	to	to	PART
easat-10526	669	16	shop	shop	VERB
easat-10526	669	17	.	.	PUNCT
easat-10526	670	1	ie5	ie5	NOUN
easat-10526	670	2	ai	ai	VERB
easat-10526	670	3	-	-	PUNCT
easat-10526	670	4	personalized	personalized	ADJ
easat-10526	670	5	short	short	ADJ
easat-10526	670	6	video	video	NOUN
easat-10526	670	7	recommendations	recommendation	NOUN
easat-10526	670	8	spark	spark	VERB
easat-10526	670	9	my	my	PRON
easat-10526	670	10	interest	interest	NOUN
easat-10526	670	11	by	by	ADP
easat-10526	670	12	suggesting	suggest	VERB
easat-10526	670	13	products	product	NOUN
easat-10526	670	14	featured	feature	VERB
easat-10526	670	15	in	in	ADP
easat-10526	670	16	the	the	DET
easat-10526	670	17	video	video	NOUN
easat-10526	670	18	.	.	PUNCT
easat-10526	671	1	emotional	emotional	ADJ
easat-10526	671	2	experience	experience	NOUN
easat-10526	671	3	ee1	ee1	PROPN
easat-10526	671	4	ai	ai	AUX
easat-10526	671	5	-	-	PUNCT
easat-10526	671	6	personalized	personalize	VERB
easat-10526	671	7	short	short	ADJ
easat-10526	671	8	video	video	NOUN
easat-10526	671	9	recommendations	recommendation	NOUN
easat-10526	671	10	make	make	VERB
easat-10526	671	11	me	i	PRON
easat-10526	671	12	feel	feel	VERB
easat-10526	671	13	happy	happy	ADJ
easat-10526	671	14	,	,	PUNCT
easat-10526	671	15	motivating	motivate	VERB
easat-10526	671	16	me	i	PRON
easat-10526	671	17	to	to	PART
easat-10526	671	18	purchase	purchase	VERB
easat-10526	671	19	the	the	DET
easat-10526	671	20	product	product	NOUN
easat-10526	671	21	.	.	PUNCT
easat-10526	672	1	meng	meng	PROPN
easat-10526	672	2	et	et	PROPN
easat-10526	672	3	al	al	PROPN
easat-10526	672	4	.	.	PUNCT
easat-10526	673	1	[	[	X
easat-10526	673	2	107	107	NUM
easat-10526	673	3	]	]	X
easat-10526	673	4	hosany	hosany	NOUN
easat-10526	673	5	et	et	PROPN
easat-10526	673	6	al	al	PROPN
easat-10526	673	7	.	.	PUNCT
easat-10526	674	1	[	[	X
easat-10526	674	2	106	106	X
easat-10526	674	3	]	]	X
easat-10526	674	4	cheng	cheng	PROPN
easat-10526	674	5	et	et	PROPN
easat-10526	674	6	al	al	PROPN
easat-10526	674	7	.	.	PUNCT
easat-10526	675	1	[	[	X
easat-10526	675	2	108	108	NUM
easat-10526	675	3	]	]	PUNCT
easat-10526	675	4	ee2	ee2	NOUN
easat-10526	675	5	i	i	PRON
easat-10526	675	6	feel	feel	VERB
easat-10526	675	7	affection	affection	NOUN
easat-10526	675	8	for	for	ADP
easat-10526	675	9	the	the	DET
easat-10526	675	10	product	product	NOUN
easat-10526	675	11	and	and	CCONJ
easat-10526	675	12	want	want	VERB
easat-10526	675	13	to	to	PART
easat-10526	675	14	buy	buy	VERB
easat-10526	675	15	it	it	PRON
easat-10526	675	16	after	after	ADP
easat-10526	675	17	watching	watch	VERB
easat-10526	675	18	an	an	DET
easat-10526	675	19	aipersonalized	aipersonalize	VERB
easat-10526	675	20	short	short	ADJ
easat-10526	675	21	video	video	NOUN
easat-10526	675	22	recommendation	recommendation	NOUN
easat-10526	675	23	.	.	PUNCT
easat-10526	676	1	ee3	ee3	PROPN
easat-10526	676	2	ai	ai	ADJ
easat-10526	676	3	-	-	PUNCT
easat-10526	676	4	personalized	personalized	ADJ
easat-10526	676	5	short	short	ADJ
easat-10526	676	6	video	video	NOUN
easat-10526	676	7	recommendations	recommendation	NOUN
easat-10526	676	8	make	make	VERB
easat-10526	676	9	me	i	PRON
easat-10526	676	10	feel	feel	VERB
easat-10526	676	11	excited	excited	ADJ
easat-10526	676	12	and	and	CCONJ
easat-10526	676	13	want	want	VERB
easat-10526	676	14	to	to	PART
easat-10526	676	15	own	own	VERB
easat-10526	676	16	the	the	DET
easat-10526	676	17	product	product	NOUN
easat-10526	676	18	immediately	immediately	ADV
easat-10526	676	19	.	.	PUNCT
easat-10526	677	1	ee4	ee4	PRON
easat-10526	677	2	ai	ai	AUX
easat-10526	677	3	-	-	PUNCT
easat-10526	677	4	personalized	personalized	ADJ
easat-10526	677	5	short	short	ADJ
easat-10526	677	6	video	video	NOUN
easat-10526	677	7	recommendations	recommendation	NOUN
easat-10526	677	8	make	make	VERB
easat-10526	677	9	me	i	PRON
easat-10526	677	10	feel	feel	VERB
easat-10526	677	11	curious	curious	ADJ
easat-10526	677	12	,	,	PUNCT
easat-10526	677	13	leading	lead	VERB
easat-10526	677	14	me	i	PRON
easat-10526	677	15	to	to	PART
easat-10526	677	16	search	search	VERB
easat-10526	677	17	for	for	ADP
easat-10526	677	18	related	related	ADJ
easat-10526	677	19	products	product	NOUN
easat-10526	677	20	.	.	PUNCT
easat-10526	678	1	ee5	ee5	VERB
easat-10526	678	2	ai	ai	ADJ
easat-10526	678	3	-	-	PUNCT
easat-10526	678	4	personalized	personalized	ADJ
easat-10526	678	5	short	short	ADJ
easat-10526	678	6	video	video	NOUN
easat-10526	678	7	recommendations	recommendation	NOUN
easat-10526	678	8	make	make	VERB
easat-10526	678	9	me	i	PRON
easat-10526	678	10	feel	feel	VERB
easat-10526	678	11	attracted	attract	VERB
easat-10526	678	12	to	to	ADP
easat-10526	678	13	and	and	CCONJ
easat-10526	678	14	eager	eager	ADJ
easat-10526	678	15	to	to	PART
easat-10526	678	16	own	own	VERB
easat-10526	678	17	the	the	DET
easat-10526	678	18	product	product	NOUN
easat-10526	678	19	.	.	PUNCT
easat-10526	679	1	immersive	immersive	ADJ
easat-10526	679	2	experience	experience	NOUN
easat-10526	679	3	ime1	ime1	VERB
easat-10526	679	4	i	i	PRON
easat-10526	679	5	feel	feel	VERB
easat-10526	679	6	immersed	immersed	ADJ
easat-10526	679	7	in	in	ADP
easat-10526	679	8	short	short	ADJ
easat-10526	679	9	product	product	NOUN
easat-10526	679	10	videos	video	NOUN
easat-10526	679	11	recommended	recommend	VERB
easat-10526	679	12	by	by	ADP
easat-10526	679	13	ai	ai	PROPN
easat-10526	679	14	.	.	PUNCT
easat-10526	680	1	novak	novak	PROPN
easat-10526	680	2	et	et	PROPN
easat-10526	680	3	al	al	PROPN
easat-10526	680	4	.	.	PUNCT
easat-10526	681	1	[	[	X
easat-10526	681	2	109	109	NUM
easat-10526	681	3	]	]	X
easat-10526	681	4	cuny	cuny	PROPN
easat-10526	681	5	et	et	PROPN
easat-10526	681	6	al	al	PROPN
easat-10526	681	7	.	.	PUNCT
easat-10526	682	1	[	[	X
easat-10526	682	2	110	110	NUM
easat-10526	682	3	]	]	X
easat-10526	682	4	yan	yan	PROPN
easat-10526	682	5	et	et	PROPN
easat-10526	682	6	al	al	PROPN
easat-10526	682	7	.	.	PUNCT
easat-10526	683	1	[	[	X
easat-10526	683	2	69	69	NUM
easat-10526	683	3	]	]	PUNCT
easat-10526	683	4	ime2	ime2	NOUN
easat-10526	684	1	i	i	PRON
easat-10526	684	2	become	become	AUX
easat-10526	684	3	completely	completely	ADV
easat-10526	684	4	absorbed	absorb	VERB
easat-10526	684	5	in	in	ADP
easat-10526	684	6	watching	watch	VERB
easat-10526	684	7	ai	ai	VERB
easat-10526	684	8	-	-	PUNCT
easat-10526	684	9	personalized	personalize	VERB
easat-10526	684	10	short	short	ADJ
easat-10526	684	11	video	video	NOUN
easat-10526	684	12	recommendations	recommendation	NOUN
easat-10526	684	13	and	and	CCONJ
easat-10526	684	14	forget	forget	VERB
easat-10526	684	15	the	the	DET
easat-10526	684	16	outside	outside	ADJ
easat-10526	684	17	world	world	NOUN
easat-10526	684	18	.	.	PUNCT
easat-10526	685	1	ime3	ime3	PROPN
easat-10526	686	1	i	i	PRON
easat-10526	686	2	feel	feel	VERB
easat-10526	686	3	as	as	SCONJ
easat-10526	686	4	if	if	SCONJ
easat-10526	686	5	i	i	PRON
easat-10526	686	6	am	be	AUX
easat-10526	686	7	inside	inside	ADP
easat-10526	686	8	the	the	DET
easat-10526	686	9	world	world	NOUN
easat-10526	686	10	of	of	ADP
easat-10526	686	11	the	the	DET
easat-10526	686	12	ai	ai	ADJ
easat-10526	686	13	-	-	PUNCT
easat-10526	686	14	personalized	personalized	ADJ
easat-10526	686	15	short	short	ADJ
easat-10526	686	16	video	video	NOUN
easat-10526	686	17	recommendation	recommendation	NOUN
easat-10526	686	18	.	.	PUNCT
easat-10526	687	1	ime4	ime4	PROPN
easat-10526	687	2	i	i	PRON
easat-10526	687	3	am	be	AUX
easat-10526	687	4	immersed	immerse	VERB
easat-10526	687	5	in	in	ADP
easat-10526	687	6	the	the	DET
easat-10526	687	7	video	video	NOUN
easat-10526	687	8	and	and	CCONJ
easat-10526	687	9	feel	feel	VERB
easat-10526	687	10	as	as	SCONJ
easat-10526	687	11	though	though	SCONJ
easat-10526	687	12	i	i	PRON
easat-10526	687	13	am	be	AUX
easat-10526	687	14	part	part	NOUN
easat-10526	687	15	of	of	ADP
easat-10526	687	16	that	that	DET
easat-10526	687	17	experience	experience	NOUN
easat-10526	687	18	.	.	PUNCT
easat-10526	688	1	privacy	privacy	NOUN
easat-10526	688	2	concern	concern	NOUN
easat-10526	688	3	pc1	pc1	PROPN
easat-10526	689	1	i	i	PRON
easat-10526	689	2	am	be	AUX
easat-10526	689	3	concerned	concerned	ADJ
easat-10526	689	4	that	that	SCONJ
easat-10526	689	5	platforms	platform	NOUN
easat-10526	689	6	are	be	AUX
easat-10526	689	7	collecting	collect	VERB
easat-10526	689	8	too	too	ADV
easat-10526	689	9	much	much	ADJ
easat-10526	689	10	of	of	ADP
easat-10526	689	11	my	my	PRON
easat-10526	689	12	personal	personal	ADJ
easat-10526	689	13	information	information	NOUN
easat-10526	689	14	.	.	PUNCT
easat-10526	690	1	malhotra	malhotra	PROPN
easat-10526	690	2	et	et	PROPN
easat-10526	690	3	al	al	PROPN
easat-10526	690	4	.	.	PUNCT
easat-10526	691	1	[	[	X
easat-10526	691	2	111	111	NUM
easat-10526	691	3	]	]	PUNCT
easat-10526	691	4	wang	wang	PROPN
easat-10526	691	5	et	et	PROPN
easat-10526	691	6	al	al	PROPN
easat-10526	691	7	.	.	PUNCT
easat-10526	692	1	[	[	X
easat-10526	692	2	112	112	NUM
easat-10526	692	3	]	]	PUNCT
easat-10526	692	4	pc2	pc2	NOUN
easat-10526	692	5	i	i	PRON
easat-10526	692	6	am	be	AUX
easat-10526	692	7	concerned	concerned	ADJ
easat-10526	692	8	that	that	SCONJ
easat-10526	692	9	the	the	DET
easat-10526	692	10	information	information	NOUN
easat-10526	692	11	i	i	PRON
easat-10526	692	12	provide	provide	VERB
easat-10526	692	13	to	to	ADP
easat-10526	692	14	the	the	DET
easat-10526	692	15	platform	platform	NOUN
easat-10526	692	16	will	will	AUX
easat-10526	692	17	be	be	AUX
easat-10526	692	18	used	use	VERB
easat-10526	692	19	without	without	ADP
easat-10526	692	20	my	my	PRON
easat-10526	692	21	permission	permission	NOUN
easat-10526	692	22	.	.	PUNCT
easat-10526	693	1	pc3	pc3	PROPN
easat-10526	694	1	i	i	PRON
easat-10526	694	2	am	be	AUX
easat-10526	694	3	concerned	concerned	ADJ
easat-10526	694	4	that	that	SCONJ
easat-10526	694	5	my	my	PRON
easat-10526	694	6	personal	personal	ADJ
easat-10526	694	7	information	information	NOUN
easat-10526	694	8	provided	provide	VERB
easat-10526	694	9	to	to	ADP
easat-10526	694	10	the	the	DET
easat-10526	694	11	platform	platform	NOUN
easat-10526	694	12	could	could	AUX
easat-10526	694	13	be	be	AUX
easat-10526	694	14	accessed	access	VERB
easat-10526	694	15	by	by	ADP
easat-10526	694	16	unknown	unknown	ADJ
easat-10526	694	17	individuals	individual	NOUN
easat-10526	694	18	,	,	PUNCT
easat-10526	694	19	negatively	negatively	ADV
easat-10526	694	20	affecting	affect	VERB
easat-10526	694	21	me	i	PRON
easat-10526	694	22	.	.	PUNCT
easat-10526	695	1	pc4	pc4	AUX
easat-10526	695	2	i	i	PRON
easat-10526	695	3	am	be	AUX
easat-10526	695	4	concerned	concerned	ADJ
easat-10526	695	5	that	that	SCONJ
easat-10526	695	6	the	the	DET
easat-10526	695	7	personal	personal	ADJ
easat-10526	695	8	information	information	NOUN
easat-10526	695	9	i	i	PRON
easat-10526	695	10	provide	provide	VERB
easat-10526	695	11	to	to	ADP
easat-10526	695	12	the	the	DET
easat-10526	695	13	platform	platform	NOUN
easat-10526	695	14	could	could	AUX
easat-10526	695	15	be	be	AUX
easat-10526	695	16	sold	sell	VERB
easat-10526	695	17	or	or	CCONJ
easat-10526	695	18	shared	share	VERB
easat-10526	695	19	without	without	ADP
easat-10526	695	20	my	my	PRON
easat-10526	695	21	knowledge	knowledge	NOUN
easat-10526	695	22	.	.	PUNCT
easat-10526	696	1	information	information	NOUN
easat-10526	696	2	quality	quality	NOUN
easat-10526	696	3	iq1	iq1	VERB
easat-10526	696	4	the	the	DET
easat-10526	696	5	information	information	NOUN
easat-10526	696	6	i	i	PRON
easat-10526	696	7	receive	receive	VERB
easat-10526	696	8	from	from	ADP
easat-10526	696	9	recommended	recommend	VERB
easat-10526	696	10	videos	video	NOUN
easat-10526	696	11	is	be	AUX
easat-10526	696	12	accurate	accurate	ADJ
easat-10526	696	13	and	and	CCONJ
easat-10526	696	14	reliable	reliable	ADJ
easat-10526	696	15	.	.	PUNCT
easat-10526	697	1	wang	wang	PROPN
easat-10526	697	2	and	and	CCONJ
easat-10526	697	3	strong	strong	ADJ
easat-10526	697	4	[	[	X
easat-10526	697	5	114	114	NUM
easat-10526	697	6	]	]	X
easat-10526	697	7	liu	liu	PROPN
easat-10526	697	8	et	et	PROPN
easat-10526	697	9	al	al	PROPN
easat-10526	697	10	.	.	PUNCT
easat-10526	698	1	[	[	X
easat-10526	698	2	113	113	NUM
easat-10526	698	3	]	]	PUNCT
easat-10526	698	4	iq2	iq2	NOUN
easat-10526	699	1	the	the	DET
easat-10526	699	2	information	information	NOUN
easat-10526	699	3	provided	provide	VERB
easat-10526	699	4	is	be	AUX
easat-10526	699	5	sufficient	sufficient	ADJ
easat-10526	699	6	for	for	SCONJ
easat-10526	699	7	me	i	PRON
easat-10526	699	8	to	to	PART
easat-10526	699	9	make	make	VERB
easat-10526	699	10	purchase	purchase	NOUN
easat-10526	699	11	decisions	decision	NOUN
easat-10526	699	12	.	.	PUNCT
easat-10526	700	1	iq3	iq3	NOUN
easat-10526	700	2	the	the	DET
easat-10526	700	3	information	information	NOUN
easat-10526	700	4	is	be	AUX
easat-10526	700	5	always	always	ADV
easat-10526	700	6	up	up	ADP
easat-10526	700	7	-	-	PUNCT
easat-10526	700	8	to	to	ADP
easat-10526	700	9	-	-	PUNCT
easat-10526	700	10	date	date	NOUN
easat-10526	700	11	and	and	CCONJ
easat-10526	700	12	not	not	PART
easat-10526	700	13	outdated	outdate	VERB
easat-10526	700	14	.	.	PUNCT
easat-10526	701	1	iq4	iq4	VERB
easat-10526	701	2	the	the	DET
easat-10526	701	3	information	information	NOUN
easat-10526	701	4	in	in	ADP
easat-10526	701	5	the	the	DET
easat-10526	701	6	video	video	NOUN
easat-10526	701	7	matches	match	VERB
easat-10526	701	8	my	my	PRON
easat-10526	701	9	needs	need	NOUN
easat-10526	701	10	and	and	CCONJ
easat-10526	701	11	preferences	preference	NOUN
easat-10526	701	12	.	.	PUNCT
easat-10526	702	1	745	745	NUM
easat-10526	702	2	edelweiss	edelweiss	PROPN
easat-10526	702	3	applied	apply	VERB
easat-10526	702	4	science	science	NOUN
easat-10526	702	5	and	and	CCONJ
easat-10526	702	6	technology	technology	NOUN
easat-10526	702	7	issn	issn	PROPN
easat-10526	702	8	:	:	PUNCT
easat-10526	702	9	2576	2576	NUM
easat-10526	702	10	-	-	SYM
easat-10526	702	11	8484	8484	NUM
easat-10526	702	12	vol	vol	NOUN
easat-10526	702	13	.	.	PROPN
easat-10526	703	1	9	9	NUM
easat-10526	703	2	,	,	PUNCT
easat-10526	703	3	no	no	INTJ
easat-10526	703	4	.	.	NOUN
easat-10526	703	5	10	10	NUM
easat-10526	703	6	:	:	PUNCT
easat-10526	703	7	721	721	NUM
easat-10526	703	8	-	-	NUM
easat-10526	703	9	745	745	NUM
easat-10526	703	10	,	,	PUNCT
easat-10526	703	11	2025	2025	NUM
easat-10526	703	12	doi	doi	NOUN
easat-10526	703	13	:	:	PUNCT
easat-10526	703	14	10.55214/2576	10.55214/2576	NUM
easat-10526	703	15	-	-	SYM
easat-10526	703	16	8484.v9i10.10526	8484.v9i10.10526	NUM
easat-10526	704	1	©	©	ADP
easat-10526	704	2	2025	2025	NUM
easat-10526	704	3	by	by	ADP
easat-10526	704	4	the	the	DET
easat-10526	704	5	authors	author	NOUN
easat-10526	704	6	;	;	PUNCT
easat-10526	704	7	licensee	licensee	PROPN
easat-10526	704	8	learning	learn	VERB
easat-10526	704	9	gate	gate	NOUN
easat-10526	704	10	iq5	iq5	VERB
easat-10526	704	11	the	the	DET
easat-10526	704	12	presentation	presentation	NOUN
easat-10526	704	13	of	of	ADP
easat-10526	704	14	information	information	NOUN
easat-10526	704	15	(	(	PUNCT
easat-10526	704	16	images	image	NOUN
easat-10526	704	17	,	,	PUNCT
easat-10526	704	18	descriptions	description	NOUN
easat-10526	704	19	,	,	PUNCT
easat-10526	704	20	videos	video	NOUN
easat-10526	704	21	)	)	PUNCT
easat-10526	704	22	is	be	AUX
easat-10526	704	23	clear	clear	ADJ
easat-10526	704	24	and	and	CCONJ
easat-10526	704	25	appealing	appealing	ADJ
easat-10526	704	26	.	.	PUNCT
easat-10526	705	1	e	e	X
easat-10526	705	2	-	-	NOUN
easat-10526	705	3	commerce	commerce	NOUN
easat-10526	705	4	purchase	purchase	NOUN
easat-10526	705	5	intention	intention	NOUN
easat-10526	705	6	epi1	epi1	NOUN
easat-10526	706	1	i	i	PRON
easat-10526	706	2	am	be	AUX
easat-10526	706	3	willing	willing	ADJ
easat-10526	706	4	to	to	PART
easat-10526	706	5	browse	browse	VERB
easat-10526	706	6	the	the	DET
easat-10526	706	7	products	product	NOUN
easat-10526	706	8	/	/	SYM
easat-10526	706	9	services	service	NOUN
easat-10526	706	10	recommended	recommend	VERB
easat-10526	706	11	by	by	ADP
easat-10526	706	12	the	the	DET
easat-10526	706	13	platform	platform	NOUN
easat-10526	706	14	multiple	multiple	ADJ
easat-10526	706	15	times	time	NOUN
easat-10526	706	16	when	when	SCONJ
easat-10526	706	17	shopping	shop	VERB
easat-10526	706	18	on	on	ADP
easat-10526	706	19	an	an	DET
easat-10526	706	20	online	online	ADJ
easat-10526	706	21	platform	platform	NOUN
easat-10526	706	22	personalized	personalize	VERB
easat-10526	706	23	by	by	ADP
easat-10526	706	24	ai	ai	PROPN
easat-10526	706	25	technology	technology	NOUN
easat-10526	706	26	.	.	PUNCT
easat-10526	707	1	lorenzoromero	lorenzoromero	PROPN
easat-10526	707	2	et	et	PROPN
easat-10526	707	3	al	al	PROPN
easat-10526	707	4	.	.	PUNCT
easat-10526	708	1	[	[	X
easat-10526	708	2	116	116	X
easat-10526	708	3	]	]	X
easat-10526	708	4	yin	yin	PROPN
easat-10526	708	5	and	and	CCONJ
easat-10526	708	6	qiu	qiu	PROPN
easat-10526	709	1	[	[	X
easat-10526	709	2	115	115	NUM
easat-10526	709	3	]	]	X
easat-10526	709	4	dixit	dixit	PROPN
easat-10526	709	5	et	et	PROPN
easat-10526	709	6	al	al	PROPN
easat-10526	709	7	.	.	PUNCT
easat-10526	710	1	[	[	X
easat-10526	710	2	117	117	NUM
easat-10526	710	3	]	]	X
easat-10526	710	4	epi2	epi2	NOUN
easat-10526	710	5	i	i	PRON
easat-10526	710	6	am	be	AUX
easat-10526	710	7	likely	likely	ADJ
easat-10526	710	8	to	to	PART
easat-10526	710	9	purchase	purchase	VERB
easat-10526	710	10	goods	good	NOUN
easat-10526	710	11	/	/	SYM
easat-10526	710	12	services	service	NOUN
easat-10526	710	13	recommended	recommend	VERB
easat-10526	710	14	by	by	ADP
easat-10526	710	15	the	the	DET
easat-10526	710	16	platform	platform	NOUN
easat-10526	710	17	when	when	SCONJ
easat-10526	710	18	shopping	shop	VERB
easat-10526	710	19	on	on	ADP
easat-10526	710	20	an	an	DET
easat-10526	710	21	ai	ai	NOUN
easat-10526	710	22	-	-	PUNCT
easat-10526	710	23	personalized	personalize	VERB
easat-10526	710	24	online	online	ADJ
easat-10526	710	25	platform	platform	NOUN
easat-10526	710	26	.	.	PUNCT
easat-10526	711	1	epi3	epi3	NOUN
easat-10526	711	2	using	use	VERB
easat-10526	711	3	personalized	personalized	ADJ
easat-10526	711	4	recommendation	recommendation	NOUN
easat-10526	711	5	systems	system	NOUN
easat-10526	711	6	has	have	AUX
easat-10526	711	7	become	become	VERB
easat-10526	711	8	an	an	DET
easat-10526	711	9	essential	essential	ADJ
easat-10526	711	10	part	part	NOUN
easat-10526	711	11	of	of	ADP
easat-10526	711	12	my	my	PRON
easat-10526	711	13	online	online	ADJ
easat-10526	711	14	shopping	shopping	NOUN
easat-10526	711	15	decision	decision	NOUN
easat-10526	711	16	-	-	PUNCT
easat-10526	711	17	making	make	VERB
easat-10526	711	18	process	process	NOUN
easat-10526	711	19	.	.	PUNCT
easat-10526	712	1	epi4	epi4	PROPN
easat-10526	713	1	i	i	PRON
easat-10526	713	2	am	be	AUX
easat-10526	713	3	willing	willing	ADJ
easat-10526	713	4	to	to	PART
easat-10526	713	5	purchase	purchase	VERB
easat-10526	713	6	goods	good	NOUN
easat-10526	713	7	/	/	SYM
easat-10526	713	8	services	service	NOUN
easat-10526	713	9	recommended	recommend	VERB
easat-10526	713	10	by	by	ADP
easat-10526	713	11	the	the	DET
easat-10526	713	12	platform	platform	NOUN
easat-10526	713	13	when	when	SCONJ
easat-10526	713	14	shopping	shop	VERB
easat-10526	713	15	on	on	ADP
easat-10526	713	16	an	an	DET
easat-10526	713	17	ai	ai	NOUN
easat-10526	713	18	-	-	PUNCT
easat-10526	713	19	personalized	personalize	VERB
easat-10526	713	20	online	online	ADJ
easat-10526	713	21	platform	platform	NOUN
easat-10526	713	22	.	.	PUNCT
easat-10526	714	1	epi5	epi5	NOUN
easat-10526	714	2	i	i	PRON
easat-10526	714	3	may	may	AUX
easat-10526	714	4	make	make	VERB
easat-10526	714	5	impulsive	impulsive	ADJ
easat-10526	714	6	purchases	purchase	NOUN
easat-10526	714	7	when	when	SCONJ
easat-10526	714	8	using	use	VERB
easat-10526	714	9	ai	ai	NOUN
easat-10526	714	10	-	-	PUNCT
easat-10526	714	11	personalized	personalize	VERB
easat-10526	714	12	online	online	ADJ
easat-10526	714	13	shopping	shopping	NOUN
easat-10526	714	14	platforms	platform	NOUN
easat-10526	714	15	.	.	PUNCT
easat-10526	715	1	descriptive	descriptive	ADJ
easat-10526	715	2	analysis	analysis	NOUN
easat-10526	715	3	summary	summary	NOUN
easat-10526	715	4	ie	ie	X
easat-10526	715	5	re	re	ADP
easat-10526	715	6	ee	ee	PROPN
easat-10526	715	7	ime	ime	PROPN
easat-10526	715	8	iq	iq	PROPN
easat-10526	715	9	pc	pc	NOUN
easat-10526	715	10	ipe	ipe	NOUN
easat-10526	715	11	n	n	PRON
easat-10526	715	12	valid	valid	ADJ
easat-10526	715	13	317	317	NUM
easat-10526	715	14	317	317	NUM
easat-10526	715	15	317	317	NUM
easat-10526	715	16	317	317	NUM
easat-10526	715	17	317	317	NUM
easat-10526	715	18	317	317	NUM
easat-10526	715	19	317	317	NUM
easat-10526	715	20	missing	miss	VERB
easat-10526	715	21	0	0	NUM
easat-10526	715	22	0	0	NUM
easat-10526	715	23	0	0	NUM
easat-10526	715	24	0	0	NUM
easat-10526	715	25	0	0	NUM
easat-10526	715	26	0	0	NUM
easat-10526	715	27	0	0	NUM
easat-10526	715	28	mean	mean	NOUN
easat-10526	715	29	3.519	3.519	NUM
easat-10526	715	30	3.502	3.502	NUM
easat-10526	715	31	3.842	3.842	NUM
easat-10526	715	32	3.6222	3.6222	NUM
easat-10526	715	33	3.587	3.587	NUM
easat-10526	715	34	2.373	2.373	NUM
easat-10526	715	35	3.0229	3.0229	NUM
easat-10526	715	36	std	std	NOUN
easat-10526	715	37	.	.	PUNCT
easat-10526	716	1	deviation	deviation	NOUN
easat-10526	716	2	0.6175	0.6175	NUM
easat-10526	717	1	0.6458	0.6458	NUM
easat-10526	717	2	0.5944	0.5944	NUM
easat-10526	717	3	0.42125	0.42125	NUM
easat-10526	718	1	0.9661	0.9661	NUM
easat-10526	718	2	0.7526	0.7526	NUM
easat-10526	718	3	0.97540	0.97540	NUM
easat-10526	718	4	kurtosis	kurtosis	NOUN
easat-10526	718	5	0.044	0.044	NUM
easat-10526	718	6	-0.228	-0.228	NUM
easat-10526	718	7	-0.156	-0.156	PROPN
easat-10526	719	1	-1.349	-1.349	NUM
easat-10526	720	1	-0.623	-0.623	NUM
easat-10526	720	2	0.777	0.777	NUM
easat-10526	720	3	-0.412	-0.412	PUNCT
easat-10526	720	4	st	st	PROPN
easat-10526	720	5	.	.	PROPN
easat-10526	720	6	error	error	NOUN
easat-10526	720	7	of	of	ADP
easat-10526	720	8	kurtosis	kurtosis	NOUN
easat-10526	720	9	0.273	0.273	NUM
easat-10526	720	10	0.273	0.273	NUM
easat-10526	720	11	0.273	0.273	NUM
easat-10526	720	12	0.273	0.273	NUM
easat-10526	720	13	0.273	0.273	NUM
easat-10526	720	14	0.273	0.273	NUM
easat-10526	720	15	0.273	0.273	NUM
easat-10526	720	16	minimum	minimum	ADJ
easat-10526	720	17	1.6	1.6	NUM
easat-10526	720	18	2.0	2.0	NUM
easat-10526	720	19	2.0	2.0	NUM
easat-10526	720	20	2.75	2.75	NUM
easat-10526	720	21	1.0	1.0	NUM
easat-10526	720	22	1.0	1.0	NUM
easat-10526	720	23	1.0	1.0	NUM
easat-10526	720	24	maximum	maximum	NOUN
easat-10526	720	25	5.0	5.0	NUM
easat-10526	720	26	5.0	5.0	NUM
easat-10526	720	27	5.0	5.0	NUM
easat-10526	720	28	4.50	4.50	NUM
easat-10526	720	29	5.0	5.0	NUM
easat-10526	720	30	5.0	5.0	NUM
easat-10526	720	31	5.0	5.0	NUM
easat-10526	720	32	figure	figure	NOUN
easat-10526	720	33	2	2	NUM
easat-10526	720	34	.	.	PUNCT
easat-10526	720	35	structural	structural	ADJ
easat-10526	720	36	model	model	NOUN
easat-10526	720	37	with	with	ADP
easat-10526	720	38	path	path	NOUN
easat-10526	720	39	coefficients	coefficient	NOUN
easat-10526	720	40	and	and	CCONJ
easat-10526	720	41	r²	r²	VERB
easat-10526	720	42	values	value	NOUN
easat-10526	720	43	.	.	PUNCT