id	sid	tid	token	lemma	pos
easat-11044	1	1	edelweiss	edelweiss	PROPN
easat-11044	1	2	applied	apply	VERB
easat-11044	1	3	science	science	NOUN
easat-11044	1	4	and	and	CCONJ
easat-11044	1	5	technology	technology	NOUN
easat-11044	1	6	issn	issn	PROPN
easat-11044	1	7	:	:	PUNCT
easat-11044	1	8	2576	2576	NUM
easat-11044	1	9	-	-	SYM
easat-11044	1	10	8484	8484	NUM
easat-11044	1	11	vol	vol	NOUN
easat-11044	1	12	.	.	PROPN
easat-11044	2	1	9	9	NUM
easat-11044	2	2	,	,	PUNCT
easat-11044	2	3	no	no	INTJ
easat-11044	2	4	.	.	NOUN
easat-11044	2	5	11	11	NUM
easat-11044	2	6	,	,	PUNCT
easat-11044	2	7	940	940	NUM
easat-11044	2	8	-	-	SYM
easat-11044	2	9	951	951	NUM
easat-11044	2	10	2025	2025	NUM
easat-11044	2	11	publisher	publisher	NOUN
easat-11044	2	12	:	:	PUNCT
easat-11044	2	13	learning	learn	VERB
easat-11044	2	14	gate	gate	NOUN
easat-11044	2	15	doi	doi	PROPN
easat-11044	2	16	:	:	PUNCT
easat-11044	2	17	10.55214/2576	10.55214/2576	NUM
easat-11044	2	18	-	-	SYM
easat-11044	2	19	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	2	20	©	©	ADP
easat-11044	2	21	2025	2025	NUM
easat-11044	2	22	by	by	ADP
easat-11044	2	23	the	the	DET
easat-11044	2	24	authors	author	NOUN
easat-11044	2	25	;	;	PUNCT
easat-11044	2	26	licensee	licensee	PROPN
easat-11044	2	27	learning	learning	NOUN
easat-11044	2	28	gate	gate	NOUN
easat-11044	3	1	©	©	PROPN
easat-11044	3	2	2025	2025	NUM
easat-11044	3	3	by	by	ADP
easat-11044	3	4	the	the	DET
easat-11044	3	5	authors	author	NOUN
easat-11044	3	6	;	;	PUNCT
easat-11044	3	7	licensee	licensee	PROPN
easat-11044	3	8	learning	learning	NOUN
easat-11044	3	9	gate	gate	NOUN
easat-11044	3	10	history	history	NOUN
easat-11044	3	11	:	:	PUNCT
easat-11044	3	12	received	receive	VERB
easat-11044	3	13	:	:	PUNCT
easat-11044	3	14	9	9	NUM
easat-11044	3	15	september	september	PROPN
easat-11044	3	16	2025	2025	NUM
easat-11044	3	17	;	;	PUNCT
easat-11044	3	18	revised	revise	VERB
easat-11044	3	19	:	:	PUNCT
easat-11044	3	20	10	10	NUM
easat-11044	3	21	october	october	NOUN
easat-11044	3	22	2025	2025	NUM
easat-11044	3	23	;	;	PUNCT
easat-11044	3	24	accepted	accept	VERB
easat-11044	3	25	:	:	PUNCT
easat-11044	3	26	15	15	NUM
easat-11044	3	27	october	october	NOUN
easat-11044	3	28	2025	2025	NUM
easat-11044	3	29	;	;	PUNCT
easat-11044	3	30	published	publish	VERB
easat-11044	3	31	:	:	PUNCT
easat-11044	3	32	17	17	NUM
easat-11044	3	33	november	november	PROPN
easat-11044	3	34	2025	2025	NUM
easat-11044	3	35	*	*	PUNCT
easat-11044	3	36	correspondence	correspondence	NOUN
easat-11044	3	37	:	:	PUNCT
easat-11044	3	38	zenni.riana@fe.uisu.ac.id	zenni.riana@fe.uisu.ac.id	NUM
easat-11044	4	1	the	the	DET
easat-11044	4	2	strategic	strategic	ADJ
easat-11044	4	3	role	role	NOUN
easat-11044	4	4	of	of	ADP
easat-11044	4	5	digital	digital	ADJ
easat-11044	4	6	branding	branding	NOUN
easat-11044	4	7	in	in	ADP
easat-11044	4	8	enhancing	enhance	VERB
easat-11044	4	9	the	the	DET
easat-11044	4	10	market	market	NOUN
easat-11044	4	11	value	value	NOUN
easat-11044	4	12	of	of	ADP
easat-11044	4	13	kapulaga	kapulaga	NOUN
easat-11044	4	14	through	through	ADP
easat-11044	4	15	the	the	DET
easat-11044	4	16	dekego	dekego	PROPN
easat-11044	4	17	web	web	NOUN
easat-11044	4	18	platform	platform	PROPN
easat-11044	4	19	zenni	zenni	PROPN
easat-11044	4	20	riana1	riana1	PROPN
easat-11044	4	21	*	*	PROPN
easat-11044	4	22	,	,	PUNCT
easat-11044	4	23	nur	nur	VERB
easat-11044	4	24	augus	augus	PROPN
easat-11044	4	25	fahmi2	fahmi2	PROPN
easat-11044	4	26	,	,	PUNCT
easat-11044	4	27	irwan	irwan	ADJ
easat-11044	4	28	agusnu	agusnu	PROPN
easat-11044	4	29	putra3	putra3	PROPN
easat-11044	4	30	,	,	PUNCT
easat-11044	4	31	muhammad	muhammad	PROPN
easat-11044	4	32	endang	endang	PROPN
easat-11044	4	33	asmara4	asmara4	PROPN
easat-11044	4	34	,	,	PUNCT
easat-11044	4	35	evi	evi	PROPN
easat-11044	4	36	susilawati5	susilawati5	PROPN
easat-11044	4	37	,	,	PUNCT
easat-11044	4	38	milwan	milwan	PROPN
easat-11044	4	39	abdilah6	abdilah6	PROPN
easat-11044	4	40	,	,	PUNCT
easat-11044	4	41	tasya	tasya	NOUN
easat-11044	4	42	aliya	aliya	PROPN
easat-11044	4	43	sabila7	sabila7	NOUN
easat-11044	4	44	,	,	PUNCT
easat-11044	4	45	elvan	elvan	NOUN
easat-11044	4	46	dyan	dyan	NOUN
easat-11044	4	47	lestari	lestari	PROPN
easat-11044	4	48	zai8	zai8	PROPN
easat-11044	4	49	1,2,6,7faculty	1,2,6,7faculty	NUM
easat-11044	4	50	of	of	ADP
easat-11044	4	51	economics	economic	NOUN
easat-11044	4	52	&	&	CCONJ
easat-11044	4	53	business	business	PROPN
easat-11044	4	54	,	,	PUNCT
easat-11044	4	55	islamic	islamic	PROPN
easat-11044	4	56	university	university	PROPN
easat-11044	4	57	of	of	ADP
easat-11044	4	58	north	north	PROPN
easat-11044	4	59	sumatra	sumatra	PROPN
easat-11044	4	60	,	,	PUNCT
easat-11044	4	61	medan	medan	PROPN
easat-11044	4	62	,	,	PUNCT
easat-11044	4	63	indonesia	indonesia	PROPN
easat-11044	4	64	;	;	PUNCT
easat-11044	4	65	zenni.riana@fe.uisu.ac.id	zenni.riana@fe.uisu.ac.id	PROPN
easat-11044	4	66	(	(	PUNCT
easat-11044	4	67	z.r	z.r	PROPN
easat-11044	4	68	.	.	PROPN
easat-11044	4	69	)	)	PUNCT
easat-11044	5	1	fahmi@fe.uisu.ac.id	fahmi@fe.uisu.ac.id	PROPN
easat-11044	5	2	(	(	PUNCT
easat-11044	5	3	n.a.f	n.a.f	NOUN
easat-11044	5	4	.	.	PUNCT
easat-11044	5	5	)	)	PUNCT
easat-11044	6	1	milwan.abdilah@gmail.com	milwan.abdilah@gmail.com	X
easat-11044	6	2	(	(	PUNCT
easat-11044	6	3	m.a	m.a	PROPN
easat-11044	6	4	.	.	PROPN
easat-11044	6	5	)	)	PUNCT
easat-11044	7	1	tasya.as@gmail.com	tasya.as@gmail.com	PROPN
easat-11044	7	2	(	(	PUNCT
easat-11044	7	3	t.a.s	t.a.s	NOUN
easat-11044	7	4	.	.	PUNCT
easat-11044	7	5	)	)	PUNCT
easat-11044	7	6	.	.	PUNCT
easat-11044	8	1	3,8faculty	3,8faculty	NUM
easat-11044	8	2	of	of	ADP
easat-11044	8	3	faculty	faculty	NOUN
easat-11044	8	4	of	of	ADP
easat-11044	8	5	agriculture	agriculture	NOUN
easat-11044	8	6	,	,	PUNCT
easat-11044	8	7	tjut	tjut	ADJ
easat-11044	8	8	nyak	nyak	PROPN
easat-11044	8	9	dhien	dhien	PROPN
easat-11044	8	10	university	university	PROPN
easat-11044	8	11	,	,	PUNCT
easat-11044	8	12	medan	medan	PROPN
easat-11044	8	13	,	,	PUNCT
easat-11044	8	14	indonesia	indonesia	PROPN
easat-11044	8	15	;	;	PUNCT
easat-11044	8	16	irwan_agusnu@yahoo.co.id	irwan_agusnu@yahoo.co.id	X
easat-11044	8	17	(	(	PUNCT
easat-11044	8	18	i.a.p	i.a.p	NOUN
easat-11044	8	19	.	.	PUNCT
easat-11044	8	20	)	)	PUNCT
easat-11044	8	21	elvan.dlz@gmail.com	elvan.dlz@gmail.com	X
easat-11044	9	1	(	(	PUNCT
easat-11044	9	2	e.d.l.z	e.d.l.z	PROPN
easat-11044	9	3	.	.	PUNCT
easat-11044	9	4	)	)	PUNCT
easat-11044	9	5	.	.	PUNCT
easat-11044	10	1	4faculty	4faculty	NUM
easat-11044	10	2	of	of	ADP
easat-11044	10	3	economics	economics	PROPN
easat-11044	10	4	&	&	CCONJ
easat-11044	10	5	business	business	NOUN
easat-11044	10	6	,	,	PUNCT
easat-11044	10	7	deli	deli	PROPN
easat-11044	10	8	sumatra	sumatra	PROPN
easat-11044	10	9	university	university	PROPN
easat-11044	10	10	,	,	PUNCT
easat-11044	10	11	medan	medan	PROPN
easat-11044	10	12	,	,	PUNCT
easat-11044	10	13	indonesia	indonesia	PROPN
easat-11044	10	14	;	;	PUNCT
easat-11044	10	15	adiasmara6@gmail.com	adiasmara6@gmail.com	X
easat-11044	10	16	(	(	PUNCT
easat-11044	10	17	m.e.a	m.e.a	PROPN
easat-11044	10	18	.	.	PUNCT
easat-11044	10	19	)	)	PUNCT
easat-11044	10	20	.	.	PUNCT
easat-11044	11	1	5faculty	5faculty	NUM
easat-11044	11	2	of	of	ADP
easat-11044	11	3	teaching	teaching	NOUN
easat-11044	11	4	and	and	CCONJ
easat-11044	11	5	training	training	NOUN
easat-11044	11	6	,	,	PUNCT
easat-11044	11	7	islamic	islamic	PROPN
easat-11044	11	8	university	university	PROPN
easat-11044	11	9	of	of	ADP
easat-11044	11	10	north	north	PROPN
easat-11044	11	11	sumatra	sumatra	PROPN
easat-11044	11	12	,	,	PUNCT
easat-11044	11	13	medan	medan	PROPN
easat-11044	11	14	,	,	PUNCT
easat-11044	11	15	indonesia	indonesia	PROPN
easat-11044	11	16	;	;	PUNCT
easat-11044	11	17	evisusilawati@fkip.uisu.ac.id	evisusilawati@fkip.uisu.ac.id	PROPN
easat-11044	11	18	(	(	PUNCT
easat-11044	11	19	e.s	e.s	PROPN
easat-11044	11	20	.	.	PROPN
easat-11044	11	21	)	)	PUNCT
easat-11044	11	22	.	.	PUNCT
easat-11044	12	1	abstract	abstract	ADV
easat-11044	12	2	:	:	PUNCT
easat-11044	12	3	this	this	DET
easat-11044	12	4	study	study	NOUN
easat-11044	12	5	analyzes	analyze	VERB
easat-11044	12	6	the	the	DET
easat-11044	12	7	role	role	NOUN
easat-11044	12	8	of	of	ADP
easat-11044	12	9	digital	digital	ADJ
easat-11044	12	10	branding	branding	NOUN
easat-11044	12	11	in	in	ADP
easat-11044	12	12	enhancing	enhance	VERB
easat-11044	12	13	the	the	DET
easat-11044	12	14	market	market	NOUN
easat-11044	12	15	value	value	NOUN
easat-11044	12	16	of	of	ADP
easat-11044	12	17	cardamom	cardamom	NOUN
easat-11044	12	18	through	through	ADP
easat-11044	12	19	the	the	DET
easat-11044	12	20	dekego	dekego	ADJ
easat-11044	12	21	web	web	NOUN
easat-11044	12	22	platform	platform	NOUN
easat-11044	12	23	,	,	PUNCT
easat-11044	12	24	which	which	PRON
easat-11044	12	25	stands	stand	VERB
easat-11044	12	26	for	for	ADP
easat-11044	12	27	desa	desa	NOUN
easat-11044	12	28	-	-	PUNCT
easat-11044	12	29	desa	desa	PROPN
easat-11044	12	30	kecamatan	kecamatan	PROPN
easat-11044	12	31	gomo	gomo	NOUN
easat-11044	12	32	(	(	PUNCT
easat-11044	12	33	village	village	NOUN
easat-11044	12	34	-	-	PUNCT
easat-11044	12	35	to	to	ADP
easat-11044	12	36	-	-	PUNCT
easat-11044	12	37	village	village	NOUN
easat-11044	12	38	of	of	ADP
easat-11044	12	39	gomo	gomo	PROPN
easat-11044	12	40	subdistrict	subdistrict	PROPN
easat-11044	12	41	)	)	PUNCT
easat-11044	12	42	,	,	PUNCT
easat-11044	12	43	located	locate	VERB
easat-11044	12	44	in	in	ADP
easat-11044	12	45	south	south	PROPN
easat-11044	12	46	nias	nias	PROPN
easat-11044	12	47	regency	regency	PROPN
easat-11044	12	48	,	,	PUNCT
easat-11044	12	49	north	north	NOUN
easat-11044	12	50	sumatra	sumatra	PROPN
easat-11044	12	51	,	,	PUNCT
easat-11044	12	52	indonesia	indonesia	PROPN
easat-11044	12	53	.	.	PUNCT
easat-11044	13	1	digital	digital	ADJ
easat-11044	13	2	branding	branding	NOUN
easat-11044	13	3	is	be	AUX
easat-11044	13	4	identified	identify	VERB
easat-11044	13	5	as	as	ADP
easat-11044	13	6	the	the	DET
easat-11044	13	7	independent	independent	ADJ
easat-11044	13	8	variable	variable	ADJ
easat-11044	13	9	influencing	influence	VERB
easat-11044	13	10	consumer	consumer	NOUN
easat-11044	13	11	perception	perception	NOUN
easat-11044	13	12	value	value	NOUN
easat-11044	13	13	as	as	ADP
easat-11044	13	14	an	an	DET
easat-11044	13	15	intervening	intervene	VERB
easat-11044	13	16	variable	variable	NOUN
easat-11044	13	17	,	,	PUNCT
easat-11044	13	18	which	which	PRON
easat-11044	13	19	subsequently	subsequently	ADV
easat-11044	13	20	affects	affect	VERB
easat-11044	13	21	the	the	DET
easat-11044	13	22	market	market	NOUN
easat-11044	13	23	value	value	NOUN
easat-11044	13	24	of	of	ADP
easat-11044	13	25	cardamom	cardamom	NOUN
easat-11044	13	26	as	as	ADP
easat-11044	13	27	the	the	DET
easat-11044	13	28	dependent	dependent	ADJ
easat-11044	13	29	variable	variable	NOUN
easat-11044	13	30	.	.	PUNCT
easat-11044	14	1	using	use	VERB
easat-11044	14	2	a	a	DET
easat-11044	14	3	quantitative	quantitative	ADJ
easat-11044	14	4	approach	approach	NOUN
easat-11044	14	5	,	,	PUNCT
easat-11044	14	6	data	datum	NOUN
easat-11044	14	7	were	be	AUX
easat-11044	14	8	collected	collect	VERB
easat-11044	14	9	from	from	ADP
easat-11044	14	10	120	120	NUM
easat-11044	14	11	respondents	respondent	NOUN
easat-11044	14	12	representing	represent	VERB
easat-11044	14	13	cardamom	cardamom	NOUN
easat-11044	14	14	smes	sme	NOUN
easat-11044	14	15	in	in	ADP
easat-11044	14	16	gomo	gomo	PROPN
easat-11044	14	17	subdistrict	subdistrict	PROPN
easat-11044	14	18	who	who	PRON
easat-11044	14	19	utilize	utilize	VERB
easat-11044	14	20	the	the	DET
easat-11044	14	21	dekego	dekego	ADJ
easat-11044	14	22	platform	platform	NOUN
easat-11044	14	23	.	.	PUNCT
easat-11044	15	1	questionnaires	questionnaire	NOUN
easat-11044	15	2	with	with	ADP
easat-11044	15	3	a	a	DET
easat-11044	15	4	five	five	NUM
easat-11044	15	5	-	-	PUNCT
easat-11044	15	6	point	point	NOUN
easat-11044	15	7	likert	likert	ADJ
easat-11044	15	8	scale	scale	NOUN
easat-11044	15	9	were	be	AUX
easat-11044	15	10	analyzed	analyze	VERB
easat-11044	15	11	using	use	VERB
easat-11044	15	12	smartpls	smartpls	PROPN
easat-11044	15	13	4.0	4.0	NUM
easat-11044	15	14	to	to	PART
easat-11044	15	15	test	test	VERB
easat-11044	15	16	both	both	CCONJ
easat-11044	15	17	direct	direct	ADJ
easat-11044	15	18	and	and	CCONJ
easat-11044	15	19	indirect	indirect	ADJ
easat-11044	15	20	relationships	relationship	NOUN
easat-11044	15	21	.	.	PUNCT
easat-11044	16	1	the	the	DET
easat-11044	16	2	results	result	NOUN
easat-11044	16	3	show	show	VERB
easat-11044	16	4	that	that	SCONJ
easat-11044	16	5	digital	digital	ADJ
easat-11044	16	6	branding	branding	NOUN
easat-11044	16	7	positively	positively	ADV
easat-11044	16	8	and	and	CCONJ
easat-11044	16	9	significantly	significantly	ADV
easat-11044	16	10	affects	affect	VERB
easat-11044	16	11	consumer	consumer	NOUN
easat-11044	16	12	perception	perception	NOUN
easat-11044	16	13	value	value	NOUN
easat-11044	16	14	(	(	PUNCT
easat-11044	16	15	β	β	X
easat-11044	16	16	=	=	PUNCT
easat-11044	16	17	0.642	0.642	NUM
easat-11044	16	18	;	;	PUNCT
easat-11044	16	19	p	p	X
easat-11044	16	20	<	<	X
easat-11044	16	21	0.001	0.001	NUM
easat-11044	16	22	)	)	PUNCT
easat-11044	16	23	,	,	PUNCT
easat-11044	16	24	which	which	PRON
easat-11044	16	25	in	in	ADP
easat-11044	16	26	turn	turn	NOUN
easat-11044	16	27	enhances	enhance	VERB
easat-11044	16	28	the	the	DET
easat-11044	16	29	market	market	NOUN
easat-11044	16	30	value	value	NOUN
easat-11044	16	31	of	of	ADP
easat-11044	16	32	cardamom	cardamom	NOUN
easat-11044	16	33	(	(	PUNCT
easat-11044	16	34	β	β	X
easat-11044	16	35	=	=	PUNCT
easat-11044	16	36	0.511	0.511	NUM
easat-11044	16	37	;	;	PUNCT
easat-11044	16	38	p	p	X
easat-11044	16	39	<	<	X
easat-11044	16	40	0.001	0.001	NUM
easat-11044	16	41	)	)	PUNCT
easat-11044	16	42	.	.	PUNCT
easat-11044	17	1	the	the	DET
easat-11044	17	2	direct	direct	ADJ
easat-11044	17	3	effect	effect	NOUN
easat-11044	17	4	of	of	ADP
easat-11044	17	5	digital	digital	ADJ
easat-11044	17	6	branding	branding	NOUN
easat-11044	17	7	on	on	ADP
easat-11044	17	8	market	market	NOUN
easat-11044	17	9	value	value	NOUN
easat-11044	17	10	is	be	AUX
easat-11044	17	11	also	also	ADV
easat-11044	17	12	significant	significant	ADJ
easat-11044	17	13	(	(	PUNCT
easat-11044	17	14	β	β	X
easat-11044	17	15	=	=	SYM
easat-11044	17	16	0.378	0.378	NUM
easat-11044	17	17	;	;	PUNCT
easat-11044	17	18	p	p	X
easat-11044	17	19	<	<	X
easat-11044	17	20	0.01	0.01	NUM
easat-11044	17	21	)	)	PUNCT
easat-11044	17	22	,	,	PUNCT
easat-11044	17	23	with	with	ADP
easat-11044	17	24	partial	partial	ADJ
easat-11044	17	25	mediation	mediation	NOUN
easat-11044	17	26	by	by	ADP
easat-11044	17	27	consumer	consumer	NOUN
easat-11044	17	28	perception	perception	NOUN
easat-11044	17	29	value	value	NOUN
easat-11044	17	30	.	.	PUNCT
easat-11044	18	1	the	the	DET
easat-11044	18	2	findings	finding	NOUN
easat-11044	18	3	highlight	highlight	VERB
easat-11044	18	4	that	that	SCONJ
easat-11044	18	5	strengthening	strengthen	VERB
easat-11044	18	6	digital	digital	ADJ
easat-11044	18	7	branding	branding	NOUN
easat-11044	18	8	through	through	ADP
easat-11044	18	9	interactive	interactive	ADJ
easat-11044	18	10	features	feature	NOUN
easat-11044	18	11	,	,	PUNCT
easat-11044	18	12	quality	quality	NOUN
easat-11044	18	13	visual	visual	ADJ
easat-11044	18	14	content	content	NOUN
easat-11044	18	15	,	,	PUNCT
easat-11044	18	16	and	and	CCONJ
easat-11044	18	17	platform	platform	NOUN
easat-11044	18	18	optimization	optimization	NOUN
easat-11044	18	19	can	can	AUX
easat-11044	18	20	improve	improve	VERB
easat-11044	18	21	competitiveness	competitiveness	NOUN
easat-11044	18	22	and	and	CCONJ
easat-11044	18	23	selling	selling	NOUN
easat-11044	18	24	price	price	NOUN
easat-11044	18	25	,	,	PUNCT
easat-11044	18	26	offering	offer	VERB
easat-11044	18	27	practical	practical	ADJ
easat-11044	18	28	insights	insight	NOUN
easat-11044	18	29	for	for	ADP
easat-11044	18	30	digital	digital	ADJ
easat-11044	18	31	marketing	marketing	NOUN
easat-11044	18	32	in	in	ADP
easat-11044	18	33	the	the	DET
easat-11044	18	34	agricultural	agricultural	ADJ
easat-11044	18	35	sector	sector	NOUN
easat-11044	18	36	.	.	PUNCT
easat-11044	19	1	keywords	keyword	NOUN
easat-11044	19	2	:	:	PUNCT
easat-11044	19	3	android	android	PROPN
easat-11044	19	4	platform	platform	NOUN
easat-11044	19	5	,	,	PUNCT
easat-11044	19	6	digital	digital	ADJ
easat-11044	19	7	branding	branding	NOUN
easat-11044	19	8	,	,	PUNCT
easat-11044	19	9	market	market	NOUN
easat-11044	19	10	value	value	NOUN
easat-11044	19	11	,	,	PUNCT
easat-11044	19	12	perceived	perceive	VERB
easat-11044	19	13	value	value	NOUN
easat-11044	19	14	.	.	PUNCT
easat-11044	20	1	1	1	X
easat-11044	20	2	.	.	X
easat-11044	20	3	introduction	introduction	NOUN
easat-11044	20	4	the	the	DET
easat-11044	20	5	development	development	NOUN
easat-11044	20	6	of	of	ADP
easat-11044	20	7	digital	digital	ADJ
easat-11044	20	8	technology	technology	NOUN
easat-11044	20	9	in	in	ADP
easat-11044	20	10	the	the	DET
easat-11044	20	11	last	last	ADJ
easat-11044	20	12	two	two	NUM
easat-11044	20	13	decades	decade	NOUN
easat-11044	20	14	has	have	AUX
easat-11044	20	15	fundamentally	fundamentally	ADV
easat-11044	20	16	changed	change	VERB
easat-11044	20	17	the	the	DET
easat-11044	20	18	global	global	ADJ
easat-11044	20	19	economic	economic	ADJ
easat-11044	20	20	landscape	landscape	NOUN
easat-11044	20	21	,	,	PUNCT
easat-11044	20	22	including	include	VERB
easat-11044	20	23	the	the	DET
easat-11044	20	24	agricultural	agricultural	ADJ
easat-11044	20	25	sector	sector	NOUN
easat-11044	20	26	,	,	PUNCT
easat-11044	20	27	which	which	PRON
easat-11044	20	28	has	have	AUX
easat-11044	20	29	long	long	ADV
easat-11044	20	30	been	be	AUX
easat-11044	20	31	synonymous	synonymous	ADJ
easat-11044	20	32	with	with	ADP
easat-11044	20	33	conventional	conventional	ADJ
easat-11044	20	34	distribution	distribution	NOUN
easat-11044	20	35	patterns	pattern	NOUN
easat-11044	20	36	and	and	CCONJ
easat-11044	20	37	local	local	ADJ
easat-11044	20	38	market	market	NOUN
easat-11044	20	39	-	-	PUNCT
easat-11044	20	40	based	base	VERB
easat-11044	20	41	marketing	marketing	NOUN
easat-11044	20	42	[	[	X
easat-11044	20	43	1	1	NUM
easat-11044	20	44	]	]	PUNCT
easat-11044	20	45	.	.	PUNCT
easat-11044	21	1	advances	advance	NOUN
easat-11044	21	2	in	in	ADP
easat-11044	21	3	information	information	NOUN
easat-11044	21	4	technology	technology	NOUN
easat-11044	21	5	,	,	PUNCT
easat-11044	21	6	increased	increase	VERB
easat-11044	21	7	internet	internet	NOUN
easat-11044	21	8	speeds	speed	NOUN
easat-11044	21	9	,	,	PUNCT
easat-11044	21	10	and	and	CCONJ
easat-11044	21	11	the	the	DET
easat-11044	21	12	massive	massive	ADJ
easat-11044	21	13	adoption	adoption	NOUN
easat-11044	21	14	of	of	ADP
easat-11044	21	15	mobile	mobile	ADJ
easat-11044	21	16	devices	device	NOUN
easat-11044	21	17	have	have	AUX
easat-11044	21	18	given	give	VERB
easat-11044	21	19	rise	rise	NOUN
easat-11044	21	20	to	to	ADP
easat-11044	21	21	a	a	DET
easat-11044	21	22	new	new	ADJ
easat-11044	21	23	ecosystem	ecosystem	NOUN
easat-11044	21	24	known	know	VERB
easat-11044	21	25	as	as	ADP
easat-11044	21	26	platform	platform	NOUN
easat-11044	21	27	-	-	PUNCT
easat-11044	21	28	based	base	VERB
easat-11044	21	29	agriculture	agriculture	NOUN
easat-11044	21	30	[	[	X
easat-11044	21	31	2	2	NUM
easat-11044	21	32	]	]	PUNCT
easat-11044	21	33	.	.	PUNCT
easat-11044	22	1	in	in	ADP
easat-11044	22	2	this	this	DET
easat-11044	22	3	ecosystem	ecosystem	NOUN
easat-11044	22	4	,	,	PUNCT
easat-11044	22	5	interactions	interaction	NOUN
easat-11044	22	6	between	between	ADP
easat-11044	22	7	producers	producer	NOUN
easat-11044	22	8	,	,	PUNCT
easat-11044	22	9	consumers	consumer	NOUN
easat-11044	22	10	,	,	PUNCT
easat-11044	22	11	and	and	CCONJ
easat-11044	22	12	distributors	distributor	NOUN
easat-11044	22	13	no	no	ADV
easat-11044	22	14	longer	long	ADV
easat-11044	22	15	rely	rely	VERB
easat-11044	22	16	entirely	entirely	ADV
easat-11044	22	17	on	on	ADP
easat-11044	22	18	face	face	NOUN
easat-11044	22	19	-	-	PUNCT
easat-11044	22	20	to	to	ADP
easat-11044	22	21	-	-	PUNCT
easat-11044	22	22	face	face	NOUN
easat-11044	22	23	mechanisms	mechanism	NOUN
easat-11044	22	24	or	or	CCONJ
easat-11044	22	25	conventional	conventional	ADJ
easat-11044	22	26	intermediaries	intermediary	NOUN
easat-11044	22	27	but	but	CCONJ
easat-11044	22	28	are	be	AUX
easat-11044	22	29	mediated	mediate	VERB
easat-11044	22	30	by	by	ADP
easat-11044	22	31	digital	digital	ADJ
easat-11044	22	32	technology	technology	NOUN
easat-11044	22	33	that	that	PRON
easat-11044	22	34	offers	offer	VERB
easat-11044	22	35	wider	wide	ADJ
easat-11044	22	36	market	market	NOUN
easat-11044	22	37	reach	reach	NOUN
easat-11044	22	38	,	,	PUNCT
easat-11044	22	39	more	more	ADV
easat-11044	22	40	efficient	efficient	ADJ
easat-11044	22	41	distribution	distribution	NOUN
easat-11044	22	42	processes	process	NOUN
easat-11044	22	43	,	,	PUNCT
easat-11044	22	44	and	and	CCONJ
easat-11044	22	45	higher	high	ADJ
easat-11044	22	46	information	information	NOUN
easat-11044	22	47	transparency	transparency	NOUN
easat-11044	22	48	.	.	PUNCT
easat-11044	23	1	the	the	DET
easat-11044	23	2	digitalization	digitalization	NOUN
easat-11044	23	3	phenomenon	phenomenon	NOUN
easat-11044	23	4	has	have	AUX
easat-11044	23	5	opened	open	VERB
easat-11044	23	6	up	up	ADP
easat-11044	23	7	strategic	strategic	ADJ
easat-11044	23	8	opportunities	opportunity	NOUN
easat-11044	23	9	for	for	ADP
easat-11044	23	10	the	the	DET
easat-11044	23	11	agricultural	agricultural	ADJ
easat-11044	23	12	sector	sector	NOUN
easat-11044	23	13	to	to	PART
easat-11044	23	14	increase	increase	VERB
easat-11044	23	15	competitiveness	competitiveness	NOUN
easat-11044	23	16	through	through	ADP
easat-11044	23	17	the	the	DET
easat-11044	23	18	use	use	NOUN
easat-11044	23	19	of	of	ADP
easat-11044	23	20	e	e	NOUN
easat-11044	23	21	-	-	NOUN
easat-11044	23	22	commerce	commerce	ADJ
easat-11044	23	23	,	,	PUNCT
easat-11044	23	24	social	social	ADJ
easat-11044	23	25	media	medium	NOUN
easat-11044	23	26	,	,	PUNCT
easat-11044	23	27	and	and	CCONJ
easat-11044	23	28	web	web	NOUN
easat-11044	23	29	-	-	PUNCT
easat-11044	23	30	based	base	VERB
easat-11044	23	31	applications	application	NOUN
easat-11044	23	32	.	.	PUNCT
easat-11044	24	1	the	the	DET
easat-11044	24	2	use	use	NOUN
easat-11044	24	3	of	of	ADP
easat-11044	24	4	this	this	DET
easat-11044	24	5	technology	technology	NOUN
easat-11044	24	6	allows	allow	VERB
easat-11044	24	7	producers	producer	NOUN
easat-11044	24	8	to	to	PART
easat-11044	24	9	interact	interact	VERB
easat-11044	24	10	directly	directly	ADV
easat-11044	24	11	with	with	ADP
easat-11044	24	12	consumers	consumer	NOUN
easat-11044	24	13	,	,	PUNCT
easat-11044	24	14	promote	promote	VERB
easat-11044	24	15	their	their	PRON
easat-11044	24	16	products	product	NOUN
easat-11044	24	17	visually	visually	ADV
easat-11044	24	18	and	and	CCONJ
easat-11044	24	19	interactively	interactively	ADV
easat-11044	24	20	,	,	PUNCT
easat-11044	24	21	and	and	CCONJ
easat-11044	24	22	form	form	VERB
easat-11044	24	23	a	a	DET
easat-11044	24	24	strong	strong	ADJ
easat-11044	24	25	brand	brand	NOUN
easat-11044	24	26	image	image	NOUN
easat-11044	24	27	.	.	PUNCT
easat-11044	25	1	the	the	DET
easat-11044	25	2	product	product	NOUN
easat-11044	25	3	value	value	NOUN
easat-11044	25	4	creation	creation	NOUN
easat-11044	25	5	process	process	NOUN
easat-11044	25	6	becomes	become	VERB
easat-11044	25	7	more	more	ADV
easat-11044	25	8	adaptive	adaptive	ADJ
easat-11044	25	9	to	to	ADP
easat-11044	25	10	changes	change	NOUN
easat-11044	25	11	in	in	ADP
easat-11044	25	12	market	market	NOUN
easat-11044	25	13	preferences	preference	NOUN
easat-11044	25	14	because	because	SCONJ
easat-11044	25	15	consumers	consumer	NOUN
easat-11044	25	16	can	can	AUX
easat-11044	25	17	provide	provide	VERB
easat-11044	25	18	feedback	feedback	NOUN
easat-11044	25	19	941	941	NUM
easat-11044	25	20	edelweiss	edelweiss	PROPN
easat-11044	25	21	applied	apply	VERB
easat-11044	25	22	science	science	NOUN
easat-11044	25	23	and	and	CCONJ
easat-11044	25	24	technology	technology	NOUN
easat-11044	25	25	issn	issn	PROPN
easat-11044	25	26	:	:	PUNCT
easat-11044	25	27	2576	2576	NUM
easat-11044	25	28	-	-	SYM
easat-11044	25	29	8484	8484	NUM
easat-11044	25	30	vol	vol	NOUN
easat-11044	25	31	.	.	PROPN
easat-11044	26	1	9	9	NUM
easat-11044	26	2	,	,	PUNCT
easat-11044	26	3	no	no	INTJ
easat-11044	26	4	.	.	NOUN
easat-11044	26	5	11	11	NUM
easat-11044	26	6	:	:	PUNCT
easat-11044	26	7	940	940	NUM
easat-11044	26	8	-	-	SYM
easat-11044	26	9	951	951	NUM
easat-11044	26	10	,	,	PUNCT
easat-11044	26	11	2025	2025	NUM
easat-11044	26	12	doi	doi	NOUN
easat-11044	26	13	:	:	PUNCT
easat-11044	26	14	10.55214/2576	10.55214/2576	NUM
easat-11044	26	15	-	-	SYM
easat-11044	26	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	26	17	©	©	ADP
easat-11044	26	18	2025	2025	NUM
easat-11044	26	19	by	by	ADP
easat-11044	26	20	the	the	DET
easat-11044	26	21	authors	author	NOUN
easat-11044	26	22	;	;	PUNCT
easat-11044	26	23	licensee	licensee	PROPN
easat-11044	26	24	learning	learning	NOUN
easat-11044	26	25	gate	gate	NOUN
easat-11044	26	26	quickly	quickly	ADV
easat-11044	26	27	,	,	PUNCT
easat-11044	26	28	and	and	CCONJ
easat-11044	26	29	producers	producer	NOUN
easat-11044	26	30	can	can	AUX
easat-11044	26	31	adjust	adjust	VERB
easat-11044	26	32	marketing	marketing	NOUN
easat-11044	26	33	strategies	strategy	NOUN
easat-11044	26	34	in	in	ADP
easat-11044	26	35	real	real	ADJ
easat-11044	26	36	time	time	NOUN
easat-11044	26	37	.	.	PUNCT
easat-11044	27	1	this	this	DET
easat-11044	27	2	shift	shift	NOUN
easat-11044	27	3	provides	provide	VERB
easat-11044	27	4	an	an	DET
easat-11044	27	5	opportunity	opportunity	NOUN
easat-11044	27	6	for	for	ADP
easat-11044	27	7	high	high	ADJ
easat-11044	27	8	-	-	PUNCT
easat-11044	27	9	value	value	NOUN
easat-11044	27	10	commodities	commodity	NOUN
easat-11044	27	11	to	to	PART
easat-11044	27	12	expand	expand	VERB
easat-11044	27	13	market	market	NOUN
easat-11044	27	14	access	access	NOUN
easat-11044	27	15	and	and	CCONJ
easat-11044	27	16	optimize	optimize	VERB
easat-11044	27	17	their	their	PRON
easat-11044	27	18	selling	selling	NOUN
easat-11044	27	19	value	value	NOUN
easat-11044	27	20	.	.	PUNCT
easat-11044	28	1	the	the	DET
easat-11044	28	2	selling	selling	NOUN
easat-11044	28	3	value	value	NOUN
easat-11044	28	4	of	of	ADP
easat-11044	28	5	an	an	DET
easat-11044	28	6	agricultural	agricultural	ADJ
easat-11044	28	7	commodity	commodity	NOUN
easat-11044	28	8	is	be	AUX
easat-11044	28	9	no	no	ADV
easat-11044	28	10	longer	long	ADV
easat-11044	28	11	determined	determine	VERB
easat-11044	28	12	solely	solely	ADV
easat-11044	28	13	by	by	ADP
easat-11044	28	14	its	its	PRON
easat-11044	28	15	physical	physical	ADJ
easat-11044	28	16	qualities	quality	NOUN
easat-11044	28	17	,	,	PUNCT
easat-11044	28	18	such	such	ADJ
easat-11044	28	19	as	as	ADP
easat-11044	28	20	taste	taste	NOUN
easat-11044	28	21	,	,	PUNCT
easat-11044	28	22	size	size	NOUN
easat-11044	28	23	,	,	PUNCT
easat-11044	28	24	or	or	CCONJ
easat-11044	28	25	color	color	NOUN
easat-11044	28	26	,	,	PUNCT
easat-11044	28	27	but	but	CCONJ
easat-11044	28	28	also	also	ADV
easat-11044	28	29	by	by	ADP
easat-11044	28	30	consumer	consumer	NOUN
easat-11044	28	31	perception	perception	NOUN
easat-11044	28	32	of	of	ADP
easat-11044	28	33	the	the	DET
easat-11044	28	34	brand	brand	NOUN
easat-11044	28	35	and	and	CCONJ
easat-11044	28	36	ease	ease	NOUN
easat-11044	28	37	of	of	ADP
easat-11044	28	38	access	access	NOUN
easat-11044	28	39	to	to	ADP
easat-11044	28	40	the	the	DET
easat-11044	28	41	product	product	NOUN
easat-11044	28	42	[	[	X
easat-11044	28	43	3	3	NUM
easat-11044	28	44	]	]	PUNCT
easat-11044	28	45	.	.	PUNCT
easat-11044	29	1	in	in	ADP
easat-11044	29	2	this	this	DET
easat-11044	29	3	context	context	NOUN
easat-11044	29	4	,	,	PUNCT
easat-11044	29	5	a	a	DET
easat-11044	29	6	digital	digital	ADJ
easat-11044	29	7	branding	branding	NOUN
easat-11044	29	8	strategy	strategy	NOUN
easat-11044	29	9	becomes	become	VERB
easat-11044	29	10	an	an	DET
easat-11044	29	11	important	important	ADJ
easat-11044	29	12	instrument	instrument	NOUN
easat-11044	29	13	that	that	PRON
easat-11044	29	14	is	be	AUX
easat-11044	29	15	able	able	ADJ
easat-11044	29	16	to	to	PART
easat-11044	29	17	increase	increase	VERB
easat-11044	29	18	positive	positive	ADJ
easat-11044	29	19	consumer	consumer	NOUN
easat-11044	29	20	perception	perception	NOUN
easat-11044	29	21	,	,	PUNCT
easat-11044	29	22	which	which	PRON
easat-11044	29	23	ultimately	ultimately	ADV
easat-11044	29	24	impacts	impact	VERB
easat-11044	29	25	increasing	increase	VERB
easat-11044	29	26	selling	sell	VERB
easat-11044	29	27	prices	price	NOUN
easat-11044	29	28	[	[	X
easat-11044	29	29	4	4	NUM
easat-11044	29	30	]	]	PUNCT
easat-11044	29	31	.	.	PUNCT
easat-11044	30	1	digital	digital	ADJ
easat-11044	30	2	branding	branding	NOUN
easat-11044	30	3	enables	enable	VERB
easat-11044	30	4	manufacturers	manufacturer	NOUN
easat-11044	30	5	to	to	PART
easat-11044	30	6	communicate	communicate	VERB
easat-11044	30	7	product	product	NOUN
easat-11044	30	8	advantages	advantage	NOUN
easat-11044	30	9	,	,	PUNCT
easat-11044	30	10	build	build	VERB
easat-11044	30	11	consumer	consumer	NOUN
easat-11044	30	12	trust	trust	NOUN
easat-11044	30	13	,	,	PUNCT
easat-11044	30	14	and	and	CCONJ
easat-11044	30	15	create	create	VERB
easat-11044	30	16	differentiation	differentiation	NOUN
easat-11044	30	17	in	in	ADP
easat-11044	30	18	an	an	DET
easat-11044	30	19	increasingly	increasingly	ADV
easat-11044	30	20	competitive	competitive	ADJ
easat-11044	30	21	marketplace	marketplace	NOUN
easat-11044	30	22	[	[	X
easat-11044	30	23	5	5	NUM
easat-11044	30	24	]	]	PUNCT
easat-11044	30	25	.	.	PUNCT
easat-11044	31	1	one	one	NUM
easat-11044	31	2	relevant	relevant	ADJ
easat-11044	31	3	commodity	commodity	NOUN
easat-11044	31	4	to	to	PART
easat-11044	31	5	study	study	VERB
easat-11044	31	6	in	in	ADP
easat-11044	31	7	the	the	DET
easat-11044	31	8	context	context	NOUN
easat-11044	31	9	of	of	ADP
easat-11044	31	10	digital	digital	ADJ
easat-11044	31	11	branding	branding	NOUN
easat-11044	31	12	is	be	AUX
easat-11044	31	13	cardamom	cardamom	NOUN
easat-11044	31	14	,	,	PUNCT
easat-11044	31	15	internationally	internationally	ADV
easat-11044	31	16	known	know	VERB
easat-11044	31	17	as	as	ADP
easat-11044	31	18	the	the	DET
easat-11044	31	19	queen	queen	NOUN
easat-11044	31	20	of	of	ADP
easat-11044	31	21	spices	spice	NOUN
easat-11044	31	22	.	.	PUNCT
easat-11044	32	1	this	this	DET
easat-11044	32	2	spice	spice	NOUN
easat-11044	32	3	has	have	VERB
easat-11044	32	4	high	high	ADJ
easat-11044	32	5	economic	economic	ADJ
easat-11044	32	6	value	value	NOUN
easat-11044	32	7	and	and	CCONJ
easat-11044	32	8	stable	stable	ADJ
easat-11044	32	9	global	global	ADJ
easat-11044	32	10	demand	demand	NOUN
easat-11044	32	11	,	,	PUNCT
easat-11044	32	12	both	both	PRON
easat-11044	32	13	for	for	ADP
easat-11044	32	14	the	the	DET
easat-11044	32	15	food	food	NOUN
easat-11044	32	16	,	,	PUNCT
easat-11044	32	17	beverage	beverage	NOUN
easat-11044	32	18	,	,	PUNCT
easat-11044	32	19	and	and	CCONJ
easat-11044	32	20	pharmaceutical	pharmaceutical	NOUN
easat-11044	32	21	industries	industry	NOUN
easat-11044	32	22	.	.	PUNCT
easat-11044	33	1	according	accord	VERB
easat-11044	33	2	to	to	ADP
easat-11044	33	3	data	datum	NOUN
easat-11044	33	4	from	from	ADP
easat-11044	33	5	the	the	DET
easat-11044	33	6	central	central	ADJ
easat-11044	33	7	statistics	statistic	NOUN
easat-11044	33	8	agency	agency	NOUN
easat-11044	33	9	[	[	X
easat-11044	33	10	6	6	NUM
easat-11044	33	11	]	]	PUNCT
easat-11044	33	12	,	,	PUNCT
easat-11044	33	13	indonesia	indonesia	PROPN
easat-11044	33	14	's	's	PART
easat-11044	33	15	cardamom	cardamom	NOUN
easat-11044	33	16	production	production	NOUN
easat-11044	33	17	in	in	ADP
easat-11044	33	18	2023	2023	NUM
easat-11044	33	19	reached	reach	VERB
easat-11044	33	20	17,843	17,843	NUM
easat-11044	33	21	tons	ton	NOUN
easat-11044	33	22	,	,	PUNCT
easat-11044	33	23	with	with	ADP
easat-11044	33	24	exports	export	NOUN
easat-11044	33	25	continuing	continue	VERB
easat-11044	33	26	to	to	PART
easat-11044	33	27	increase	increase	VERB
easat-11044	33	28	,	,	PUNCT
easat-11044	33	29	particularly	particularly	ADV
easat-11044	33	30	to	to	ADP
easat-11044	33	31	the	the	DET
easat-11044	33	32	middle	middle	PROPN
easat-11044	33	33	east	east	PROPN
easat-11044	33	34	and	and	CCONJ
easat-11044	33	35	europe	europe	PROPN
easat-11044	33	36	.	.	PUNCT
easat-11044	34	1	table	table	NOUN
easat-11044	34	2	1	1	NUM
easat-11044	34	3	.	.	PUNCT
easat-11044	35	1	indonesian	indonesian	ADJ
easat-11044	35	2	cardamom	cardamom	NOUN
easat-11044	35	3	production	production	NOUN
easat-11044	35	4	and	and	CCONJ
easat-11044	35	5	exports	export	NOUN
easat-11044	35	6	2019–2023	2019–2023	NUM
easat-11044	35	7	.	.	PUNCT
easat-11044	36	1	year	year	NOUN
easat-11044	36	2	production	production	NOUN
easat-11044	36	3	(	(	PUNCT
easat-11044	36	4	tons	ton	NOUN
easat-11044	36	5	)	)	PUNCT
easat-11044	36	6	exports	export	NOUN
easat-11044	36	7	(	(	PUNCT
easat-11044	36	8	tons	ton	NOUN
easat-11044	36	9	)	)	PUNCT
easat-11044	36	10	exports	export	NOUN
easat-11044	36	11	value	value	NOUN
easat-11044	36	12	(	(	PUNCT
easat-11044	36	13	usd	usd	NOUN
easat-11044	36	14	)	)	PUNCT
easat-11044	36	15	2019	2019	NUM
easat-11044	36	16	15.210	15.210	NUM
easat-11044	36	17	2.134	2.134	NUM
easat-11044	36	18	13.240.000	13.240.000	NUM
easat-11044	36	19	2020	2020	NUM
easat-11044	36	20	15.987	15.987	NUM
easat-11044	36	21	2.540	2.540	NUM
easat-11044	36	22	14.950.000	14.950.000	NUM
easat-11044	36	23	2021	2021	NUM
easat-11044	36	24	16.320	16.320	NUM
easat-11044	36	25	2.894	2.894	NUM
easat-11044	36	26	15.720.000	15.720.000	NUM
easat-11044	36	27	2022	2022	NUM
easat-11044	36	28	17.120	17.120	NUM
easat-11044	36	29	3.102	3.102	NUM
easat-11044	36	30	16.830.000	16.830.000	NUM
easat-11044	36	31	2023	2023	NUM
easat-11044	36	32	17.843	17.843	NUM
easat-11044	36	33	3.520	3.520	NUM
easat-11044	36	34	18.940.000	18.940.000	NUM
easat-11044	36	35	source	source	NOUN
easat-11044	36	36	:	:	PUNCT
easat-11044	36	37	badan	badan	PROPN
easat-11044	36	38	pusat	pusat	PROPN
easat-11044	36	39	statistik	statistik	PROPN
easat-11044	37	1	[	[	X
easat-11044	37	2	6	6	NUM
easat-11044	37	3	]	]	PUNCT
easat-11044	37	4	.	.	PUNCT
easat-11044	38	1	table	table	NOUN
easat-11044	38	2	1	1	NUM
easat-11044	38	3	shows	show	VERB
easat-11044	38	4	trends	trend	NOUN
easat-11044	38	5	in	in	ADP
easat-11044	38	6	indonesian	indonesian	ADJ
easat-11044	38	7	cardamom	cardamom	NOUN
easat-11044	38	8	production	production	NOUN
easat-11044	38	9	and	and	CCONJ
easat-11044	38	10	exports	export	NOUN
easat-11044	38	11	over	over	ADP
easat-11044	38	12	the	the	DET
easat-11044	38	13	past	past	ADJ
easat-11044	38	14	five	five	NUM
easat-11044	38	15	years	year	NOUN
easat-11044	38	16	.	.	PUNCT
easat-11044	39	1	the	the	DET
easat-11044	39	2	data	datum	NOUN
easat-11044	39	3	demonstrates	demonstrate	VERB
easat-11044	39	4	a	a	DET
easat-11044	39	5	significant	significant	ADJ
easat-11044	39	6	increase	increase	NOUN
easat-11044	39	7	in	in	ADP
easat-11044	39	8	both	both	PRON
easat-11044	39	9	production	production	NOUN
easat-11044	39	10	volume	volume	NOUN
easat-11044	39	11	and	and	CCONJ
easat-11044	39	12	export	export	NOUN
easat-11044	39	13	value	value	NOUN
easat-11044	39	14	.	.	PUNCT
easat-11044	40	1	this	this	DET
easat-11044	40	2	increase	increase	NOUN
easat-11044	40	3	indicates	indicate	VERB
easat-11044	40	4	that	that	SCONJ
easat-11044	40	5	cardamom	cardamom	NOUN
easat-11044	40	6	has	have	AUX
easat-11044	40	7	promising	promise	VERB
easat-11044	40	8	market	market	NOUN
easat-11044	40	9	potential	potential	NOUN
easat-11044	40	10	,	,	PUNCT
easat-11044	40	11	but	but	CCONJ
easat-11044	40	12	appropriate	appropriate	ADJ
easat-11044	40	13	marketing	marketing	NOUN
easat-11044	40	14	strategies	strategy	NOUN
easat-11044	40	15	are	be	AUX
easat-11044	40	16	still	still	ADV
easat-11044	40	17	needed	need	VERB
easat-11044	40	18	to	to	PART
easat-11044	40	19	ensure	ensure	VERB
easat-11044	40	20	optimal	optimal	ADJ
easat-11044	40	21	competitiveness	competitiveness	NOUN
easat-11044	40	22	in	in	ADP
easat-11044	40	23	the	the	DET
easat-11044	40	24	global	global	ADJ
easat-11044	40	25	market	market	NOUN
easat-11044	40	26	[	[	X
easat-11044	40	27	7	7	NUM
easat-11044	40	28	]	]	PUNCT
easat-11044	40	29	.	.	PUNCT
easat-11044	41	1	in	in	ADP
easat-11044	41	2	the	the	DET
easat-11044	41	3	context	context	NOUN
easat-11044	41	4	of	of	ADP
easat-11044	41	5	north	north	PROPN
easat-11044	41	6	sumatra	sumatra	PROPN
easat-11044	41	7	,	,	PUNCT
easat-11044	41	8	gomo	gomo	ADJ
easat-11044	41	9	district	district	NOUN
easat-11044	41	10	in	in	ADP
easat-11044	41	11	south	south	PROPN
easat-11044	41	12	nias	nias	PROPN
easat-11044	41	13	regency	regency	PROPN
easat-11044	41	14	is	be	AUX
easat-11044	41	15	one	one	NUM
easat-11044	41	16	of	of	ADP
easat-11044	41	17	the	the	DET
easat-11044	41	18	areas	area	NOUN
easat-11044	41	19	with	with	ADP
easat-11044	41	20	great	great	ADJ
easat-11044	41	21	potential	potential	NOUN
easat-11044	41	22	as	as	ADP
easat-11044	41	23	a	a	DET
easat-11044	41	24	cardamom	cardamom	NOUN
easat-11044	41	25	production	production	NOUN
easat-11044	41	26	center	center	NOUN
easat-11044	41	27	.	.	PUNCT
easat-11044	42	1	however	however	ADV
easat-11044	42	2	,	,	PUNCT
easat-11044	42	3	the	the	DET
easat-11044	42	4	main	main	ADJ
easat-11044	42	5	obstacles	obstacle	NOUN
easat-11044	42	6	faced	face	VERB
easat-11044	42	7	by	by	ADP
easat-11044	42	8	local	local	ADJ
easat-11044	42	9	farmers	farmer	NOUN
easat-11044	42	10	are	be	AUX
easat-11044	42	11	limited	limited	ADJ
easat-11044	42	12	market	market	NOUN
easat-11044	42	13	access	access	NOUN
easat-11044	42	14	and	and	CCONJ
easat-11044	42	15	a	a	DET
easat-11044	42	16	lack	lack	NOUN
easat-11044	42	17	of	of	ADP
easat-11044	42	18	optimal	optimal	ADJ
easat-11044	42	19	marketing	marketing	NOUN
easat-11044	42	20	strategies	strategy	NOUN
easat-11044	42	21	that	that	PRON
easat-11044	42	22	can	can	AUX
easat-11044	42	23	highlight	highlight	VERB
easat-11044	42	24	the	the	DET
easat-11044	42	25	added	add	VERB
easat-11044	42	26	value	value	NOUN
easat-11044	42	27	of	of	ADP
easat-11044	42	28	their	their	PRON
easat-11044	42	29	products	product	NOUN
easat-11044	42	30	.	.	PUNCT
easat-11044	43	1	to	to	PART
easat-11044	43	2	address	address	VERB
easat-11044	43	3	these	these	DET
easat-11044	43	4	challenges	challenge	NOUN
easat-11044	43	5	,	,	PUNCT
easat-11044	43	6	the	the	DET
easat-11044	43	7	local	local	ADJ
easat-11044	43	8	community	community	NOUN
easat-11044	43	9	initiated	initiate	VERB
easat-11044	43	10	the	the	DET
easat-11044	43	11	development	development	NOUN
easat-11044	43	12	of	of	ADP
easat-11044	43	13	the	the	DET
easat-11044	43	14	dekego	dekego	ADJ
easat-11044	43	15	(	(	PUNCT
easat-11044	43	16	desa	desa	NOUN
easat-11044	43	17	-	-	PUNCT
easat-11044	43	18	desa	desa	PROPN
easat-11044	43	19	kecamatan	kecamatan	PROPN
easat-11044	43	20	gomo	gomo	NOUN
easat-11044	43	21	)	)	PUNCT
easat-11044	43	22	web	web	NOUN
easat-11044	43	23	,	,	PUNCT
easat-11044	43	24	an	an	DET
easat-11044	43	25	android	android	NOUN
easat-11044	43	26	-	-	PUNCT
easat-11044	43	27	based	base	VERB
easat-11044	43	28	digital	digital	ADJ
easat-11044	43	29	platform	platform	NOUN
easat-11044	43	30	aimed	aim	VERB
easat-11044	43	31	at	at	ADP
easat-11044	43	32	facilitating	facilitate	VERB
easat-11044	43	33	the	the	DET
easat-11044	43	34	direct	direct	ADJ
easat-11044	43	35	marketing	marketing	NOUN
easat-11044	43	36	of	of	ADP
easat-11044	43	37	cardamom	cardamom	NOUN
easat-11044	43	38	and	and	CCONJ
easat-11044	43	39	local	local	ADJ
easat-11044	43	40	msme	msme	NOUN
easat-11044	43	41	products	product	NOUN
easat-11044	43	42	.	.	PUNCT
easat-11044	44	1	this	this	DET
easat-11044	44	2	platform	platform	NOUN
easat-11044	44	3	allows	allow	VERB
easat-11044	44	4	producers	producer	NOUN
easat-11044	44	5	to	to	PART
easat-11044	44	6	interact	interact	VERB
easat-11044	44	7	directly	directly	ADV
easat-11044	44	8	with	with	ADP
easat-11044	44	9	consumers	consumer	NOUN
easat-11044	44	10	without	without	ADP
easat-11044	44	11	intermediaries	intermediary	NOUN
easat-11044	44	12	,	,	PUNCT
easat-11044	44	13	thereby	thereby	ADV
easat-11044	44	14	shortening	shorten	VERB
easat-11044	44	15	the	the	DET
easat-11044	44	16	distribution	distribution	NOUN
easat-11044	44	17	chain	chain	NOUN
easat-11044	44	18	and	and	CCONJ
easat-11044	44	19	providing	provide	VERB
easat-11044	44	20	opportunities	opportunity	NOUN
easat-11044	44	21	for	for	SCONJ
easat-11044	44	22	producers	producer	NOUN
easat-11044	44	23	to	to	PART
easat-11044	44	24	build	build	VERB
easat-11044	44	25	their	their	PRON
easat-11044	44	26	own	own	ADJ
easat-11044	44	27	brand	brand	NOUN
easat-11044	44	28	image	image	NOUN
easat-11044	44	29	.	.	PUNCT
easat-11044	45	1	however	however	ADV
easat-11044	45	2	,	,	PUNCT
easat-11044	45	3	the	the	DET
easat-11044	45	4	mere	mere	ADJ
easat-11044	45	5	existence	existence	NOUN
easat-11044	45	6	of	of	ADP
easat-11044	45	7	a	a	DET
easat-11044	45	8	digital	digital	ADJ
easat-11044	45	9	platform	platform	NOUN
easat-11044	45	10	is	be	AUX
easat-11044	45	11	not	not	PART
easat-11044	45	12	enough	enough	ADJ
easat-11044	45	13	to	to	PART
easat-11044	45	14	automatically	automatically	ADV
easat-11044	45	15	increase	increase	VERB
easat-11044	45	16	a	a	DET
easat-11044	45	17	product	product	NOUN
easat-11044	45	18	's	's	PART
easat-11044	45	19	sales	sale	NOUN
easat-11044	45	20	value	value	NOUN
easat-11044	45	21	.	.	PUNCT
easat-11044	46	1	increasing	increase	VERB
easat-11044	46	2	sales	sale	NOUN
easat-11044	46	3	value	value	NOUN
easat-11044	46	4	requires	require	VERB
easat-11044	46	5	a	a	DET
easat-11044	46	6	planned	planned	ADJ
easat-11044	46	7	and	and	CCONJ
easat-11044	46	8	consistent	consistent	ADJ
easat-11044	46	9	digital	digital	ADJ
easat-11044	46	10	branding	branding	NOUN
easat-11044	46	11	strategy	strategy	NOUN
easat-11044	46	12	,	,	PUNCT
easat-11044	46	13	which	which	PRON
easat-11044	46	14	takes	take	VERB
easat-11044	46	15	into	into	ADP
easat-11044	46	16	account	account	NOUN
easat-11044	46	17	consumer	consumer	NOUN
easat-11044	46	18	psychological	psychological	ADJ
easat-11044	46	19	factors	factor	NOUN
easat-11044	46	20	.	.	PUNCT
easat-11044	47	1	one	one	NUM
easat-11044	47	2	such	such	ADJ
easat-11044	47	3	factor	factor	NOUN
easat-11044	47	4	is	be	AUX
easat-11044	47	5	consumer	consumer	NOUN
easat-11044	47	6	perception	perception	NOUN
easat-11044	47	7	,	,	PUNCT
easat-11044	47	8	which	which	PRON
easat-11044	47	9	influences	influence	VERB
easat-11044	47	10	willingness	willingness	NOUN
easat-11044	47	11	to	to	PART
easat-11044	47	12	pay	pay	VERB
easat-11044	47	13	for	for	ADP
easat-11044	47	14	a	a	DET
easat-11044	47	15	product	product	NOUN
easat-11044	47	16	.	.	PUNCT
easat-11044	48	1	this	this	DET
easat-11044	48	2	perception	perception	NOUN
easat-11044	48	3	is	be	AUX
easat-11044	48	4	shaped	shape	VERB
easat-11044	48	5	by	by	ADP
easat-11044	48	6	various	various	ADJ
easat-11044	48	7	elements	element	NOUN
easat-11044	48	8	,	,	PUNCT
easat-11044	48	9	such	such	ADJ
easat-11044	48	10	as	as	ADP
easat-11044	48	11	attractive	attractive	ADJ
easat-11044	48	12	product	product	NOUN
easat-11044	48	13	visualization	visualization	NOUN
easat-11044	48	14	,	,	PUNCT
easat-11044	48	15	credible	credible	ADJ
easat-11044	48	16	customer	customer	NOUN
easat-11044	48	17	reviews	review	NOUN
easat-11044	48	18	,	,	PUNCT
easat-11044	48	19	clear	clear	ADJ
easat-11044	48	20	product	product	NOUN
easat-11044	48	21	information	information	NOUN
easat-11044	48	22	,	,	PUNCT
easat-11044	48	23	and	and	CCONJ
easat-11044	48	24	the	the	DET
easat-11044	48	25	experience	experience	NOUN
easat-11044	48	26	of	of	ADP
easat-11044	48	27	interacting	interact	VERB
easat-11044	48	28	with	with	ADP
easat-11044	48	29	the	the	DET
easat-11044	48	30	digital	digital	ADJ
easat-11044	48	31	platform	platform	NOUN
easat-11044	48	32	[	[	X
easat-11044	48	33	8	8	NUM
easat-11044	48	34	]	]	PUNCT
easat-11044	48	35	.	.	PUNCT
easat-11044	49	1	sulaiman	sulaiman	PROPN
easat-11044	50	1	[	[	X
easat-11044	50	2	8	8	NUM
easat-11044	50	3	]	]	PUNCT
easat-11044	50	4	suggests	suggest	VERB
easat-11044	50	5	that	that	SCONJ
easat-11044	50	6	effective	effective	ADJ
easat-11044	50	7	digital	digital	ADJ
easat-11044	50	8	branding	branding	NOUN
easat-11044	50	9	can	can	AUX
easat-11044	50	10	increase	increase	VERB
easat-11044	50	11	perceived	perceive	VERB
easat-11044	50	12	product	product	NOUN
easat-11044	50	13	value	value	NOUN
easat-11044	50	14	by	by	ADP
easat-11044	50	15	up	up	ADP
easat-11044	50	16	to	to	PART
easat-11044	50	17	37	37	NUM
easat-11044	50	18	%	%	NOUN
easat-11044	50	19	,	,	PUNCT
easat-11044	50	20	which	which	PRON
easat-11044	50	21	in	in	ADP
easat-11044	50	22	turn	turn	NOUN
easat-11044	50	23	can	can	AUX
easat-11044	50	24	increase	increase	VERB
easat-11044	50	25	selling	sell	VERB
easat-11044	50	26	prices	price	NOUN
easat-11044	50	27	by	by	ADP
easat-11044	50	28	22	22	NUM
easat-11044	50	29	%	%	NOUN
easat-11044	50	30	in	in	ADP
easat-11044	50	31	the	the	DET
easat-11044	50	32	agricultural	agricultural	ADJ
easat-11044	50	33	commodities	commodity	NOUN
easat-11044	50	34	sector	sector	NOUN
easat-11044	50	35	.	.	PUNCT
easat-11044	51	1	this	this	PRON
easat-11044	51	2	indicates	indicate	VERB
easat-11044	51	3	that	that	SCONJ
easat-11044	51	4	digital	digital	ADJ
easat-11044	51	5	branding	branding	NOUN
easat-11044	51	6	is	be	AUX
easat-11044	51	7	not	not	PART
easat-11044	51	8	merely	merely	ADV
easat-11044	51	9	a	a	DET
easat-11044	51	10	promotional	promotional	ADJ
easat-11044	51	11	tool	tool	NOUN
easat-11044	51	12	but	but	CCONJ
easat-11044	51	13	also	also	ADV
easat-11044	51	14	plays	play	VERB
easat-11044	51	15	a	a	DET
easat-11044	51	16	strategic	strategic	ADJ
easat-11044	51	17	role	role	NOUN
easat-11044	51	18	in	in	ADP
easat-11044	51	19	shaping	shape	VERB
easat-11044	51	20	consumer	consumer	NOUN
easat-11044	51	21	perceptions	perception	NOUN
easat-11044	51	22	and	and	CCONJ
easat-11044	51	23	creating	create	VERB
easat-11044	51	24	higher	high	ADJ
easat-11044	51	25	selling	selling	NOUN
easat-11044	51	26	value	value	NOUN
easat-11044	51	27	.	.	PUNCT
easat-11044	52	1	on	on	ADP
easat-11044	52	2	the	the	DET
easat-11044	52	3	other	other	ADJ
easat-11044	52	4	hand	hand	NOUN
easat-11044	52	5	,	,	PUNCT
easat-11044	52	6	data	datum	NOUN
easat-11044	52	7	from	from	ADP
easat-11044	52	8	the	the	DET
easat-11044	52	9	south	south	PROPN
easat-11044	52	10	dispertan	dispertan	PROPN
easat-11044	52	11	nias	nias	PROPN
easat-11044	52	12	selatan	selatan	PROPN
easat-11044	53	1	[	[	X
easat-11044	53	2	9	9	NUM
easat-11044	53	3	]	]	PUNCT
easat-11044	53	4	shows	show	VERB
easat-11044	53	5	that	that	SCONJ
easat-11044	53	6	even	even	ADV
easat-11044	53	7	though	though	SCONJ
easat-11044	53	8	the	the	DET
easat-11044	53	9	quality	quality	NOUN
easat-11044	53	10	of	of	ADP
easat-11044	53	11	cardamom	cardamom	NOUN
easat-11044	53	12	in	in	ADP
easat-11044	53	13	gomo	gomo	ADJ
easat-11044	53	14	district	district	NOUN
easat-11044	53	15	has	have	AUX
easat-11044	53	16	approached	approach	VERB
easat-11044	53	17	export	export	NOUN
easat-11044	53	18	standards	standard	NOUN
easat-11044	53	19	,	,	PUNCT
easat-11044	53	20	the	the	DET
easat-11044	53	21	selling	selling	NOUN
easat-11044	53	22	price	price	NOUN
easat-11044	53	23	is	be	AUX
easat-11044	53	24	still	still	ADV
easat-11044	53	25	lower	low	ADJ
easat-11044	53	26	than	than	ADP
easat-11044	53	27	the	the	DET
easat-11044	53	28	national	national	ADJ
easat-11044	53	29	average	average	ADJ
easat-11044	53	30	price	price	NOUN
easat-11044	54	1	[	[	X
easat-11044	54	2	9	9	NUM
easat-11044	54	3	]	]	PUNCT
easat-11044	54	4	.	.	PUNCT
easat-11044	55	1	comparison	comparison	NOUN
easat-11044	55	2	of	of	ADP
easat-11044	55	3	cardamom	cardamom	NOUN
easat-11044	55	4	prices	price	NOUN
easat-11044	55	5	and	and	CCONJ
easat-11044	55	6	quality	quality	NOUN
easat-11044	55	7	is	be	AUX
easat-11044	55	8	presented	present	VERB
easat-11044	55	9	in	in	ADP
easat-11044	55	10	the	the	DET
easat-11044	55	11	following	follow	VERB
easat-11044	55	12	table	table	NOUN
easat-11044	55	13	.	.	PUNCT
easat-11044	56	1	942	942	NUM
easat-11044	56	2	edelweiss	edelweiss	PROPN
easat-11044	56	3	applied	apply	VERB
easat-11044	56	4	science	science	NOUN
easat-11044	56	5	and	and	CCONJ
easat-11044	56	6	technology	technology	NOUN
easat-11044	56	7	issn	issn	PROPN
easat-11044	56	8	:	:	PUNCT
easat-11044	56	9	2576	2576	NUM
easat-11044	56	10	-	-	SYM
easat-11044	56	11	8484	8484	NUM
easat-11044	56	12	vol	vol	NOUN
easat-11044	56	13	.	.	PROPN
easat-11044	57	1	9	9	NUM
easat-11044	57	2	,	,	PUNCT
easat-11044	57	3	no	no	INTJ
easat-11044	57	4	.	.	NOUN
easat-11044	57	5	11	11	NUM
easat-11044	57	6	:	:	PUNCT
easat-11044	57	7	940	940	NUM
easat-11044	57	8	-	-	SYM
easat-11044	57	9	951	951	NUM
easat-11044	57	10	,	,	PUNCT
easat-11044	57	11	2025	2025	NUM
easat-11044	57	12	doi	doi	NOUN
easat-11044	57	13	:	:	PUNCT
easat-11044	57	14	10.55214/2576	10.55214/2576	NUM
easat-11044	57	15	-	-	SYM
easat-11044	57	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	57	17	©	©	ADP
easat-11044	57	18	2025	2025	NUM
easat-11044	57	19	by	by	ADP
easat-11044	57	20	the	the	DET
easat-11044	57	21	authors	author	NOUN
easat-11044	57	22	;	;	PUNCT
easat-11044	57	23	licensee	licensee	PROPN
easat-11044	57	24	learning	learn	VERB
easat-11044	57	25	gate	gate	NOUN
easat-11044	57	26	table	table	NOUN
easat-11044	57	27	2	2	NUM
easat-11044	57	28	.	.	PUNCT
easat-11044	58	1	comparison	comparison	NOUN
easat-11044	58	2	of	of	ADP
easat-11044	58	3	cardamom	cardamom	NOUN
easat-11044	58	4	price	price	NOUN
easat-11044	58	5	and	and	CCONJ
easat-11044	58	6	quality	quality	NOUN
easat-11044	58	7	location	location	NOUN
easat-11044	58	8	average	average	ADJ
easat-11044	58	9	price	price	NOUN
easat-11044	58	10	(	(	PUNCT
easat-11044	58	11	rp	rp	NOUN
easat-11044	58	12	/	/	SYM
easat-11044	58	13	kg	kg	NOUN
easat-11044	58	14	)	)	PUNCT
easat-11044	58	15	water	water	NOUN
easat-11044	58	16	content	content	NOUN
easat-11044	58	17	(	(	PUNCT
easat-11044	58	18	%	%	INTJ
easat-11044	58	19	)	)	PUNCT
easat-11044	58	20	seed	seed	NOUN
easat-11044	58	21	color	color	NOUN
easat-11044	58	22	export	export	NOUN
easat-11044	58	23	potential	potential	ADJ
easat-11044	58	24	gomo	gomo	PROPN
easat-11044	58	25	district	district	NOUN
easat-11044	58	26	85,000	85,000	NUM
easat-11044	58	27	14	14	NUM
easat-11044	58	28	bright	bright	ADJ
easat-11044	58	29	green	green	ADJ
easat-11044	58	30	medium	medium	ADJ
easat-11044	58	31	nias	nias	PROPN
easat-11044	58	32	selatan	selatan	PROPN
easat-11044	58	33	area	area	NOUN
easat-11044	58	34	87,500	87,500	NUM
easat-11044	58	35	13	13	NUM
easat-11044	58	36	dark	dark	ADJ
easat-11044	58	37	green	green	ADJ
easat-11044	58	38	high	high	ADJ
easat-11044	58	39	national	national	ADJ
easat-11044	58	40	95,000	95,000	NUM
easat-11044	58	41	12	12	NUM
easat-11044	58	42	bright	bright	ADJ
easat-11044	58	43	green	green	ADJ
easat-11044	58	44	very	very	ADV
easat-11044	58	45	high	high	ADJ
easat-11044	58	46	source	source	NOUN
easat-11044	58	47	:	:	PUNCT
easat-11044	58	48	department	department	NOUN
easat-11044	58	49	of	of	ADP
easat-11044	58	50	agriculture	agriculture	PROPN
easat-11044	58	51	,	,	PUNCT
easat-11044	58	52	dispertan	dispertan	PROPN
easat-11044	58	53	nias	nias	PROPN
easat-11044	58	54	selatan	selatan	PROPN
easat-11044	59	1	[	[	X
easat-11044	59	2	9	9	NUM
easat-11044	59	3	]	]	PUNCT
easat-11044	59	4	.	.	PUNCT
easat-11044	60	1	this	this	DET
easat-11044	60	2	price	price	NOUN
easat-11044	60	3	difference	difference	NOUN
easat-11044	60	4	indicates	indicate	VERB
easat-11044	60	5	a	a	DET
easat-11044	60	6	gap	gap	NOUN
easat-11044	60	7	between	between	ADP
easat-11044	60	8	the	the	DET
easat-11044	60	9	potential	potential	ADJ
easat-11044	60	10	quality	quality	NOUN
easat-11044	60	11	of	of	ADP
easat-11044	60	12	gomo	gomo	ADJ
easat-11044	60	13	cardamom	cardamom	NOUN
easat-11044	60	14	and	and	CCONJ
easat-11044	60	15	market	market	NOUN
easat-11044	60	16	perception	perception	NOUN
easat-11044	60	17	.	.	PUNCT
easat-11044	61	1	therefore	therefore	ADV
easat-11044	61	2	,	,	PUNCT
easat-11044	61	3	strengthening	strengthen	VERB
easat-11044	61	4	digital	digital	ADJ
easat-11044	61	5	branding	branding	NOUN
easat-11044	61	6	strategies	strategy	NOUN
easat-11044	61	7	through	through	ADP
easat-11044	61	8	the	the	DET
easat-11044	61	9	dekego	dekego	ADJ
easat-11044	61	10	website	website	NOUN
easat-11044	61	11	is	be	AUX
easat-11044	61	12	crucial	crucial	ADJ
easat-11044	61	13	to	to	ADP
easat-11044	61	14	creating	create	VERB
easat-11044	61	15	a	a	DET
easat-11044	61	16	positive	positive	ADJ
easat-11044	61	17	perception	perception	NOUN
easat-11044	61	18	in	in	ADP
easat-11044	61	19	both	both	CCONJ
easat-11044	61	20	domestic	domestic	ADJ
easat-11044	61	21	and	and	CCONJ
easat-11044	61	22	international	international	ADJ
easat-11044	61	23	markets	market	NOUN
easat-11044	61	24	,	,	PUNCT
easat-11044	61	25	ultimately	ultimately	ADV
easat-11044	61	26	aligning	align	VERB
easat-11044	61	27	quality	quality	NOUN
easat-11044	61	28	with	with	ADP
easat-11044	61	29	competitive	competitive	ADJ
easat-11044	61	30	pricing	pricing	NOUN
easat-11044	61	31	.	.	PUNCT
easat-11044	62	1	the	the	DET
easat-11044	62	2	results	result	NOUN
easat-11044	62	3	of	of	ADP
easat-11044	62	4	this	this	DET
easat-11044	62	5	study	study	NOUN
easat-11044	62	6	are	be	AUX
easat-11044	62	7	expected	expect	VERB
easat-11044	62	8	to	to	PART
easat-11044	62	9	provide	provide	VERB
easat-11044	62	10	data	datum	NOUN
easat-11044	62	11	-	-	PUNCT
easat-11044	62	12	based	base	VERB
easat-11044	62	13	recommendations	recommendation	NOUN
easat-11044	62	14	for	for	ADP
easat-11044	62	15	sustainable	sustainable	ADJ
easat-11044	62	16	digital	digital	ADJ
easat-11044	62	17	marketing	marketing	NOUN
easat-11044	62	18	strategies	strategy	NOUN
easat-11044	62	19	,	,	PUNCT
easat-11044	62	20	thereby	thereby	ADV
easat-11044	62	21	increasing	increase	VERB
easat-11044	62	22	the	the	DET
easat-11044	62	23	competitiveness	competitiveness	NOUN
easat-11044	62	24	of	of	ADP
easat-11044	62	25	gomo	gomo	ADJ
easat-11044	62	26	cardamom	cardamom	NOUN
easat-11044	62	27	in	in	ADP
easat-11044	62	28	the	the	DET
easat-11044	62	29	global	global	ADJ
easat-11044	62	30	market	market	NOUN
easat-11044	62	31	while	while	SCONJ
easat-11044	62	32	strengthening	strengthen	VERB
easat-11044	62	33	the	the	DET
easat-11044	62	34	economic	economic	ADJ
easat-11044	62	35	position	position	NOUN
easat-11044	62	36	of	of	ADP
easat-11044	62	37	the	the	DET
easat-11044	62	38	local	local	ADJ
easat-11044	62	39	community	community	NOUN
easat-11044	62	40	.	.	PUNCT
easat-11044	63	1	2	2	X
easat-11044	63	2	.	.	X
easat-11044	63	3	literature	literature	NOUN
easat-11044	63	4	review	review	VERB
easat-11044	63	5	2.1	2.1	NUM
easat-11044	63	6	.	.	PUNCT
easat-11044	64	1	market	market	NOUN
easat-11044	64	2	value	value	NOUN
easat-11044	64	3	classical	classical	ADJ
easat-11044	64	4	marketing	marketing	NOUN
easat-11044	64	5	literature	literature	NOUN
easat-11044	64	6	asserts	assert	VERB
easat-11044	64	7	that	that	SCONJ
easat-11044	64	8	the	the	DET
easat-11044	64	9	selling	selling	NOUN
easat-11044	64	10	value	value	NOUN
easat-11044	64	11	of	of	ADP
easat-11044	64	12	a	a	DET
easat-11044	64	13	product	product	NOUN
easat-11044	64	14	is	be	AUX
easat-11044	64	15	influenced	influence	VERB
easat-11044	64	16	not	not	PART
easat-11044	64	17	only	only	ADV
easat-11044	64	18	by	by	ADP
easat-11044	64	19	physical	physical	ADJ
easat-11044	64	20	attributes	attribute	NOUN
easat-11044	64	21	but	but	CCONJ
easat-11044	64	22	also	also	ADV
easat-11044	64	23	by	by	ADP
easat-11044	64	24	brand	brand	NOUN
easat-11044	64	25	equity	equity	NOUN
easat-11044	64	26	and	and	CCONJ
easat-11044	64	27	consumer	consumer	NOUN
easat-11044	64	28	perception	perception	NOUN
easat-11044	64	29	[	[	X
easat-11044	64	30	10	10	NUM
easat-11044	64	31	-	-	SYM
easat-11044	64	32	12	12	NUM
easat-11044	64	33	]	]	PUNCT
easat-11044	64	34	.	.	PUNCT
easat-11044	65	1	brand	brand	PROPN
easat-11044	65	2	equity	equity	PROPN
easat-11044	65	3	includes	include	VERB
easat-11044	65	4	brand	brand	NOUN
easat-11044	65	5	recognition	recognition	NOUN
easat-11044	65	6	,	,	PUNCT
easat-11044	65	7	brand	brand	NOUN
easat-11044	65	8	associations	association	NOUN
easat-11044	65	9	,	,	PUNCT
easat-11044	65	10	loyalty	loyalty	NOUN
easat-11044	65	11	,	,	PUNCT
easat-11044	65	12	and	and	CCONJ
easat-11044	65	13	perceived	perceive	VERB
easat-11044	65	14	quality	quality	NOUN
easat-11044	65	15	that	that	PRON
easat-11044	65	16	create	create	VERB
easat-11044	65	17	premium	premium	NOUN
easat-11044	65	18	prices	price	NOUN
easat-11044	65	19	and	and	CCONJ
easat-11044	65	20	strengthen	strengthen	VERB
easat-11044	65	21	consumers	consumer	NOUN
easat-11044	65	22	'	'	PART
easat-11044	65	23	willingness	willingness	NOUN
easat-11044	65	24	to	to	PART
easat-11044	65	25	pay	pay	VERB
easat-11044	65	26	[	[	PUNCT
easat-11044	65	27	13	13	NUM
easat-11044	65	28	]	]	PUNCT
easat-11044	65	29	.	.	PUNCT
easat-11044	66	1	in	in	ADP
easat-11044	66	2	the	the	DET
easat-11044	66	3	digital	digital	ADJ
easat-11044	66	4	era	era	NOUN
easat-11044	66	5	,	,	PUNCT
easat-11044	66	6	these	these	DET
easat-11044	66	7	aspects	aspect	NOUN
easat-11044	66	8	are	be	AUX
easat-11044	66	9	formed	form	VERB
easat-11044	66	10	through	through	ADP
easat-11044	66	11	digital	digital	ADJ
easat-11044	66	12	channels	channel	NOUN
easat-11044	66	13	such	such	ADJ
easat-11044	66	14	as	as	ADP
easat-11044	66	15	websites	website	NOUN
easat-11044	66	16	,	,	PUNCT
easat-11044	66	17	mobile	mobile	ADJ
easat-11044	66	18	applications	application	NOUN
easat-11044	66	19	,	,	PUNCT
easat-11044	66	20	and	and	CCONJ
easat-11044	66	21	social	social	ADJ
easat-11044	66	22	media	medium	NOUN
easat-11044	66	23	,	,	PUNCT
easat-11044	66	24	so	so	SCONJ
easat-11044	66	25	the	the	DET
easat-11044	66	26	term	term	NOUN
easat-11044	66	27	digital	digital	ADJ
easat-11044	66	28	branding	branding	NOUN
easat-11044	66	29	emerged	emerge	VERB
easat-11044	66	30	as	as	ADP
easat-11044	66	31	a	a	DET
easat-11044	66	32	strategic	strategic	ADJ
easat-11044	66	33	effort	effort	NOUN
easat-11044	66	34	to	to	PART
easat-11044	66	35	utilize	utilize	VERB
easat-11044	66	36	digital	digital	ADJ
easat-11044	66	37	channels	channel	NOUN
easat-11044	66	38	to	to	PART
easat-11044	66	39	build	build	VERB
easat-11044	66	40	,	,	PUNCT
easat-11044	66	41	strengthen	strengthen	VERB
easat-11044	66	42	,	,	PUNCT
easat-11044	66	43	and	and	CCONJ
easat-11044	66	44	maintain	maintain	VERB
easat-11044	66	45	brand	brand	NOUN
easat-11044	66	46	value	value	NOUN
easat-11044	66	47	.	.	PUNCT
easat-11044	67	1	from	from	ADP
easat-11044	67	2	a	a	DET
easat-11044	67	3	consumer	consumer	NOUN
easat-11044	67	4	behavior	behavior	NOUN
easat-11044	67	5	perspective	perspective	NOUN
easat-11044	67	6	,	,	PUNCT
easat-11044	67	7	perceived	perceive	VERB
easat-11044	67	8	value	value	NOUN
easat-11044	67	9	is	be	AUX
easat-11044	67	10	a	a	DET
easat-11044	67	11	consumer	consumer	NOUN
easat-11044	67	12	's	's	PART
easat-11044	67	13	assessment	assessment	NOUN
easat-11044	67	14	of	of	ADP
easat-11044	67	15	a	a	DET
easat-11044	67	16	product	product	NOUN
easat-11044	67	17	's	's	PART
easat-11044	67	18	benefits	benefit	NOUN
easat-11044	67	19	relative	relative	ADJ
easat-11044	67	20	to	to	ADP
easat-11044	67	21	its	its	PRON
easat-11044	67	22	costs	cost	NOUN
easat-11044	67	23	[	[	X
easat-11044	67	24	14	14	NUM
easat-11044	67	25	]	]	PUNCT
easat-11044	67	26	.	.	PUNCT
easat-11044	68	1	factors	factor	NOUN
easat-11044	68	2	such	such	ADJ
easat-11044	68	3	as	as	ADP
easat-11044	68	4	the	the	DET
easat-11044	68	5	quality	quality	NOUN
easat-11044	68	6	of	of	ADP
easat-11044	68	7	product	product	NOUN
easat-11044	68	8	visualization	visualization	NOUN
easat-11044	68	9	,	,	PUNCT
easat-11044	68	10	information	information	NOUN
easat-11044	68	11	transparency	transparency	NOUN
easat-11044	68	12	,	,	PUNCT
easat-11044	68	13	customer	customer	NOUN
easat-11044	68	14	testimonials	testimonial	NOUN
easat-11044	68	15	,	,	PUNCT
easat-11044	68	16	and	and	CCONJ
easat-11044	68	17	user	user	NOUN
easat-11044	68	18	experience	experience	NOUN
easat-11044	68	19	determine	determine	VERB
easat-11044	68	20	the	the	DET
easat-11044	68	21	formation	formation	NOUN
easat-11044	68	22	of	of	ADP
easat-11044	68	23	this	this	DET
easat-11044	68	24	perception	perception	NOUN
easat-11044	68	25	[	[	X
easat-11044	68	26	15	15	NUM
easat-11044	68	27	]	]	PUNCT
easat-11044	68	28	.	.	PUNCT
easat-11044	69	1	a	a	DET
easat-11044	69	2	good	good	ADJ
easat-11044	69	3	digital	digital	ADJ
easat-11044	69	4	branding	branding	NOUN
easat-11044	69	5	strategy	strategy	NOUN
easat-11044	69	6	not	not	PART
easat-11044	69	7	only	only	ADV
easat-11044	69	8	increases	increase	VERB
easat-11044	69	9	visibility	visibility	NOUN
easat-11044	69	10	but	but	CCONJ
easat-11044	69	11	also	also	ADV
easat-11044	69	12	maintains	maintain	VERB
easat-11044	69	13	trust	trust	NOUN
easat-11044	69	14	and	and	CCONJ
easat-11044	69	15	positive	positive	ADJ
easat-11044	69	16	value	value	NOUN
easat-11044	69	17	perception	perception	NOUN
easat-11044	69	18	[	[	X
easat-11044	69	19	16	16	NUM
easat-11044	69	20	]	]	PUNCT
easat-11044	69	21	.	.	PUNCT
easat-11044	70	1	2.2	2.2	NUM
easat-11044	70	2	.	.	PUNCT
easat-11044	71	1	digital	digital	ADJ
easat-11044	71	2	branding	brand	VERB
easat-11044	71	3	digital	digital	ADJ
easat-11044	71	4	branding	branding	NOUN
easat-11044	71	5	differs	differ	NOUN
easat-11044	71	6	from	from	ADP
easat-11044	71	7	traditional	traditional	ADJ
easat-11044	71	8	branding	branding	NOUN
easat-11044	71	9	in	in	ADP
easat-11044	71	10	the	the	DET
easat-11044	71	11	speed	speed	NOUN
easat-11044	71	12	of	of	ADP
easat-11044	71	13	feedback	feedback	NOUN
easat-11044	71	14	,	,	PUNCT
easat-11044	71	15	content	content	NOUN
easat-11044	71	16	personalization	personalization	NOUN
easat-11044	71	17	,	,	PUNCT
easat-11044	71	18	real	real	ADJ
easat-11044	71	19	-	-	PUNCT
easat-11044	71	20	time	time	NOUN
easat-11044	71	21	analytics	analytic	NOUN
easat-11044	71	22	,	,	PUNCT
easat-11044	71	23	and	and	CCONJ
easat-11044	71	24	distribution	distribution	NOUN
easat-11044	71	25	channels	channel	NOUN
easat-11044	71	26	.	.	PUNCT
easat-11044	72	1	key	key	ADJ
easat-11044	72	2	components	component	NOUN
easat-11044	72	3	of	of	ADP
easat-11044	72	4	digital	digital	ADJ
easat-11044	72	5	branding	branding	NOUN
easat-11044	72	6	include	include	VERB
easat-11044	72	7	:	:	PUNCT
easat-11044	72	8	quality	quality	NOUN
easat-11044	72	9	content	content	NOUN
easat-11044	72	10	,	,	PUNCT
easat-11044	72	11	two	two	NUM
easat-11044	72	12	-	-	PUNCT
easat-11044	72	13	way	way	NOUN
easat-11044	72	14	interaction	interaction	NOUN
easat-11044	72	15	,	,	PUNCT
easat-11044	72	16	message	message	NOUN
easat-11044	72	17	consistency	consistency	NOUN
easat-11044	72	18	,	,	PUNCT
easat-11044	72	19	and	and	CCONJ
easat-11044	72	20	search	search	NOUN
easat-11044	72	21	engine	engine	NOUN
easat-11044	72	22	optimization	optimization	NOUN
easat-11044	72	23	[	[	X
easat-11044	72	24	17	17	NUM
easat-11044	72	25	]	]	PUNCT
easat-11044	72	26	.	.	PUNCT
easat-11044	73	1	structured	structure	VERB
easat-11044	73	2	digital	digital	ADJ
easat-11044	73	3	marketing	marketing	NOUN
easat-11044	73	4	activities	activity	NOUN
easat-11044	73	5	increase	increase	VERB
easat-11044	73	6	customer	customer	NOUN
easat-11044	73	7	equity	equity	NOUN
easat-11044	73	8	and	and	CCONJ
easat-11044	73	9	loyalty	loyalty	NOUN
easat-11044	73	10	,	,	PUNCT
easat-11044	73	11	impacting	impact	VERB
easat-11044	73	12	purchasing	purchasing	NOUN
easat-11044	73	13	decisions	decision	NOUN
easat-11044	73	14	and	and	CCONJ
easat-11044	73	15	willingness	willingness	NOUN
easat-11044	73	16	to	to	PART
easat-11044	73	17	pay	pay	VERB
easat-11044	73	18	.	.	PUNCT
easat-11044	74	1	on	on	ADP
easat-11044	74	2	local	local	ADJ
easat-11044	74	3	platforms	platform	NOUN
easat-11044	74	4	like	like	ADP
easat-11044	74	5	web	web	NOUN
easat-11044	74	6	dekego	dekego	ADJ
easat-11044	74	7	,	,	PUNCT
easat-11044	74	8	the	the	DET
easat-11044	74	9	ability	ability	NOUN
easat-11044	74	10	to	to	PART
easat-11044	74	11	display	display	VERB
easat-11044	74	12	product	product	NOUN
easat-11044	74	13	origin	origin	NOUN
easat-11044	74	14	information	information	NOUN
easat-11044	74	15	,	,	PUNCT
easat-11044	74	16	quality	quality	NOUN
easat-11044	74	17	certification	certification	NOUN
easat-11044	74	18	,	,	PUNCT
easat-11044	74	19	high	high	ADJ
easat-11044	74	20	-	-	PUNCT
easat-11044	74	21	quality	quality	NOUN
easat-11044	74	22	images	image	NOUN
easat-11044	74	23	,	,	PUNCT
easat-11044	74	24	consumer	consumer	NOUN
easat-11044	74	25	reviews	review	NOUN
easat-11044	74	26	,	,	PUNCT
easat-11044	74	27	and	and	CCONJ
easat-11044	74	28	ease	ease	NOUN
easat-11044	74	29	of	of	ADP
easat-11044	74	30	transactions	transaction	NOUN
easat-11044	74	31	is	be	AUX
easat-11044	74	32	key	key	ADJ
easat-11044	74	33	to	to	ADP
easat-11044	74	34	building	build	VERB
easat-11044	74	35	brand	brand	NOUN
easat-11044	74	36	image	image	NOUN
easat-11044	74	37	and	and	CCONJ
easat-11044	74	38	increasing	increase	VERB
easat-11044	74	39	perceived	perceive	VERB
easat-11044	74	40	value	value	NOUN
easat-11044	74	41	.	.	PUNCT
easat-11044	75	1	2.3	2.3	NUM
easat-11044	75	2	.	.	PUNCT
easat-11044	76	1	consumer	consumer	NOUN
easat-11044	76	2	perception	perception	NOUN
easat-11044	76	3	empirical	empirical	ADJ
easat-11044	76	4	research	research	NOUN
easat-11044	76	5	shows	show	VERB
easat-11044	76	6	that	that	SCONJ
easat-11044	76	7	the	the	DET
easat-11044	76	8	relationship	relationship	NOUN
easat-11044	76	9	between	between	ADP
easat-11044	76	10	marketing	marketing	NOUN
easat-11044	76	11	(	(	PUNCT
easat-11044	76	12	including	include	VERB
easat-11044	76	13	digital	digital	ADJ
easat-11044	76	14	branding	branding	NOUN
easat-11044	76	15	)	)	PUNCT
easat-11044	76	16	and	and	CCONJ
easat-11044	76	17	economic	economic	ADJ
easat-11044	76	18	outcomes	outcome	NOUN
easat-11044	76	19	is	be	AUX
easat-11044	76	20	often	often	ADV
easat-11044	76	21	mediated	mediate	VERB
easat-11044	76	22	by	by	ADP
easat-11044	76	23	consumer	consumer	NOUN
easat-11044	76	24	perceptions	perception	NOUN
easat-11044	76	25	[	[	X
easat-11044	76	26	18	18	NUM
easat-11044	76	27	]	]	PUNCT
easat-11044	76	28	.	.	PUNCT
easat-11044	77	1	this	this	DET
easat-11044	77	2	mediation	mediation	NOUN
easat-11044	77	3	occurs	occur	VERB
easat-11044	77	4	because	because	SCONJ
easat-11044	77	5	digital	digital	ADJ
easat-11044	77	6	branding	branding	NOUN
easat-11044	77	7	forms	form	NOUN
easat-11044	77	8	quality	quality	NOUN
easat-11044	77	9	signals	signal	NOUN
easat-11044	77	10	that	that	PRON
easat-11044	77	11	are	be	AUX
easat-11044	77	12	processed	process	VERB
easat-11044	77	13	into	into	ADP
easat-11044	77	14	perceptions	perception	NOUN
easat-11044	77	15	that	that	PRON
easat-11044	77	16	influence	influence	NOUN
easat-11044	77	17	willingness	willingness	NOUN
easat-11044	77	18	to	to	PART
easat-11044	77	19	pay	pay	VERB
easat-11044	77	20	.	.	PUNCT
easat-11044	78	1	2.4	2.4	NUM
easat-11044	78	2	.	.	PUNCT
easat-11044	79	1	digital	digital	PROPN
easat-11044	79	2	agriculture	agriculture	PROPN
easat-11044	79	3	dan	dan	PROPN
easat-11044	79	4	platform	platform	NOUN
easat-11044	79	5	-	-	PUNCT
easat-11044	79	6	based	base	VERB
easat-11044	79	7	marketing	marketing	NOUN
easat-11044	79	8	digital	digital	ADJ
easat-11044	79	9	agriculture	agriculture	NOUN
easat-11044	79	10	literature	literature	NOUN
easat-11044	79	11	emphasizes	emphasize	VERB
easat-11044	79	12	the	the	DET
easat-11044	79	13	transformation	transformation	NOUN
easat-11044	79	14	of	of	ADP
easat-11044	79	15	agricultural	agricultural	ADJ
easat-11044	79	16	value	value	NOUN
easat-11044	79	17	chains	chain	NOUN
easat-11044	79	18	through	through	ADP
easat-11044	79	19	information	information	NOUN
easat-11044	79	20	technology	technology	NOUN
easat-11044	79	21	:	:	PUNCT
easat-11044	79	22	data	data	NOUN
easat-11044	79	23	collection	collection	NOUN
easat-11044	79	24	,	,	PUNCT
easat-11044	79	25	marketing	marketing	NOUN
easat-11044	79	26	platforms	platform	NOUN
easat-11044	79	27	,	,	PUNCT
easat-11044	79	28	and	and	CCONJ
easat-11044	79	29	connectivity	connectivity	NOUN
easat-11044	79	30	that	that	PRON
easat-11044	79	31	shorten	shorten	VERB
easat-11044	79	32	supply	supply	NOUN
easat-11044	79	33	chains	chain	NOUN
easat-11044	79	34	[	[	X
easat-11044	79	35	19	19	NUM
easat-11044	79	36	-	-	SYM
easat-11044	79	37	21	21	NUM
easat-11044	79	38	]	]	PUNCT
easat-11044	79	39	.	.	PUNCT
easat-11044	80	1	digital	digital	ADJ
easat-11044	80	2	platforms	platform	NOUN
easat-11044	80	3	can	can	AUX
easat-11044	80	4	increase	increase	VERB
easat-11044	80	5	market	market	NOUN
easat-11044	80	6	efficiency	efficiency	NOUN
easat-11044	80	7	,	,	PUNCT
easat-11044	80	8	open	open	VERB
easat-11044	80	9	up	up	ADP
easat-11044	80	10	export	export	NOUN
easat-11044	80	11	access	access	NOUN
easat-11044	80	12	,	,	PUNCT
easat-11044	80	13	and	and	CCONJ
easat-11044	80	14	enable	enable	VERB
easat-11044	80	15	943	943	NUM
easat-11044	80	16	edelweiss	edelweiss	PROPN
easat-11044	80	17	applied	apply	VERB
easat-11044	80	18	science	science	NOUN
easat-11044	80	19	and	and	CCONJ
easat-11044	80	20	technology	technology	NOUN
easat-11044	80	21	issn	issn	PROPN
easat-11044	80	22	:	:	PUNCT
easat-11044	80	23	2576	2576	NUM
easat-11044	80	24	-	-	SYM
easat-11044	80	25	8484	8484	NUM
easat-11044	80	26	vol	vol	NOUN
easat-11044	80	27	.	.	PROPN
easat-11044	81	1	9	9	NUM
easat-11044	81	2	,	,	PUNCT
easat-11044	81	3	no	no	INTJ
easat-11044	81	4	.	.	NOUN
easat-11044	81	5	11	11	NUM
easat-11044	81	6	:	:	PUNCT
easat-11044	81	7	940	940	NUM
easat-11044	81	8	-	-	SYM
easat-11044	81	9	951	951	NUM
easat-11044	81	10	,	,	PUNCT
easat-11044	81	11	2025	2025	NUM
easat-11044	81	12	doi	doi	NOUN
easat-11044	81	13	:	:	PUNCT
easat-11044	81	14	10.55214/2576	10.55214/2576	NUM
easat-11044	81	15	-	-	SYM
easat-11044	81	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	81	17	©	©	ADP
easat-11044	81	18	2025	2025	NUM
easat-11044	81	19	by	by	ADP
easat-11044	81	20	the	the	DET
easat-11044	81	21	authors	author	NOUN
easat-11044	81	22	;	;	PUNCT
easat-11044	81	23	licensee	licensee	PROPN
easat-11044	81	24	learning	learning	NOUN
easat-11044	81	25	gate	gate	NOUN
easat-11044	81	26	product	product	NOUN
easat-11044	81	27	differentiation	differentiation	NOUN
easat-11044	81	28	through	through	ADP
easat-11044	81	29	storytelling	storytelling	NOUN
easat-11044	81	30	.	.	PUNCT
easat-11044	82	1	challenges	challenge	NOUN
easat-11044	82	2	include	include	VERB
easat-11044	82	3	digital	digital	ADJ
easat-11044	82	4	literacy	literacy	NOUN
easat-11044	82	5	,	,	PUNCT
easat-11044	82	6	infrastructure	infrastructure	NOUN
easat-11044	82	7	,	,	PUNCT
easat-11044	82	8	and	and	CCONJ
easat-11044	82	9	market	market	NOUN
easat-11044	82	10	trust	trust	NOUN
easat-11044	82	11	.	.	PUNCT
easat-11044	83	1	2.5	2.5	NUM
easat-11044	83	2	.	.	PUNCT
easat-11044	84	1	sem	sem	PROPN
easat-11044	84	2	pls	pls	PROPN
easat-11044	84	3	method	method	NOUN
easat-11044	84	4	to	to	PART
easat-11044	84	5	test	test	VERB
easat-11044	84	6	causal	causal	ADV
easat-11044	84	7	and	and	CCONJ
easat-11044	84	8	mediation	mediation	NOUN
easat-11044	84	9	relationships	relationship	NOUN
easat-11044	84	10	,	,	PUNCT
easat-11044	84	11	pls	pls	NOUN
easat-11044	84	12	-	-	PUNCT
easat-11044	84	13	based	base	VERB
easat-11044	84	14	sem	sem	NOUN
easat-11044	84	15	is	be	AUX
easat-11044	84	16	suitable	suitable	ADJ
easat-11044	84	17	for	for	ADP
easat-11044	84	18	predictive	predictive	ADJ
easat-11044	84	19	purposes	purpose	NOUN
easat-11044	84	20	,	,	PUNCT
easat-11044	84	21	small	small	ADJ
easat-11044	84	22	/	/	SYM
easat-11044	84	23	medium	medium	NOUN
easat-11044	84	24	data	datum	NOUN
easat-11044	84	25	,	,	PUNCT
easat-11044	84	26	and	and	CCONJ
easat-11044	84	27	complex	complex	ADJ
easat-11044	84	28	models	model	NOUN
easat-11044	84	29	[	[	X
easat-11044	84	30	22	22	NUM
easat-11044	84	31	]	]	PUNCT
easat-11044	84	32	.	.	PUNCT
easat-11044	85	1	pls	pls	INTJ
easat-11044	85	2	-	-	PUNCT
easat-11044	85	3	sem	sem	NOUN
easat-11044	85	4	effectively	effectively	ADV
easat-11044	85	5	evaluates	evaluate	VERB
easat-11044	85	6	direct	direct	ADJ
easat-11044	85	7	,	,	PUNCT
easat-11044	85	8	indirect	indirect	ADJ
easat-11044	85	9	,	,	PUNCT
easat-11044	85	10	and	and	CCONJ
easat-11044	85	11	effect	effect	NOUN
easat-11044	85	12	sizes	size	NOUN
easat-11044	85	13	.	.	PUNCT
easat-11044	86	1	3	3	X
easat-11044	86	2	.	.	X
easat-11044	86	3	materials	material	NOUN
easat-11044	86	4	and	and	CCONJ
easat-11044	86	5	methods	method	NOUN
easat-11044	86	6	3.1	3.1	NUM
easat-11044	86	7	.	.	PUNCT
easat-11044	87	1	research	research	NOUN
easat-11044	87	2	design	design	NOUN
easat-11044	87	3	this	this	DET
easat-11044	87	4	research	research	NOUN
easat-11044	87	5	uses	use	VERB
easat-11044	87	6	a	a	DET
easat-11044	87	7	non	non	ADJ
easat-11044	87	8	-	-	ADJ
easat-11044	87	9	experimental	experimental	ADJ
easat-11044	87	10	quantitative	quantitative	ADJ
easat-11044	87	11	method	method	NOUN
easat-11044	87	12	with	with	ADP
easat-11044	87	13	a	a	DET
easat-11044	87	14	survey	survey	NOUN
easat-11044	87	15	approach	approach	NOUN
easat-11044	87	16	.	.	PUNCT
easat-11044	88	1	the	the	DET
easat-11044	88	2	main	main	ADJ
easat-11044	88	3	objective	objective	NOUN
easat-11044	88	4	is	be	AUX
easat-11044	88	5	to	to	PART
easat-11044	88	6	test	test	VERB
easat-11044	88	7	the	the	DET
easat-11044	88	8	causality	causality	NOUN
easat-11044	88	9	model	model	NOUN
easat-11044	88	10	between	between	ADP
easat-11044	88	11	digital	digital	ADJ
easat-11044	88	12	branding	branding	NOUN
easat-11044	88	13	(	(	PUNCT
easat-11044	88	14	independent	independent	ADJ
easat-11044	88	15	variable	variable	NOUN
easat-11044	88	16	)	)	PUNCT
easat-11044	88	17	,	,	PUNCT
easat-11044	88	18	consumer	consumer	NOUN
easat-11044	88	19	perception	perception	NOUN
easat-11044	88	20	(	(	PUNCT
easat-11044	88	21	intervening	intervene	VERB
easat-11044	88	22	variable	variable	NOUN
easat-11044	88	23	)	)	PUNCT
easat-11044	88	24	,	,	PUNCT
easat-11044	88	25	and	and	CCONJ
easat-11044	88	26	cardamom	cardamom	NOUN
easat-11044	88	27	's	's	PART
easat-11044	88	28	selling	selling	NOUN
easat-11044	88	29	value	value	NOUN
easat-11044	88	30	(	(	PUNCT
easat-11044	88	31	dependent	dependent	ADJ
easat-11044	88	32	variable	variable	NOUN
easat-11044	88	33	)	)	PUNCT
easat-11044	88	34	using	use	VERB
easat-11044	88	35	sem	sem	NOUN
easat-11044	88	36	-	-	PUNCT
easat-11044	88	37	plsbased	plsbase	VERB
easat-11044	88	38	path	path	NOUN
easat-11044	88	39	analysis	analysis	NOUN
easat-11044	88	40	.	.	PUNCT
easat-11044	89	1	the	the	DET
easat-11044	89	2	tested	test	VERB
easat-11044	89	3	conceptual	conceptual	ADJ
easat-11044	89	4	model	model	NOUN
easat-11044	89	5	reflects	reflect	VERB
easat-11044	89	6	a	a	DET
easat-11044	89	7	direct	direct	ADJ
easat-11044	89	8	(	(	PUNCT
easat-11044	89	9	digital	digital	ADJ
easat-11044	89	10	branding	branding	NOUN
easat-11044	89	11	→	→	SYM
easat-11044	89	12	selling	selling	NOUN
easat-11044	89	13	value	value	NOUN
easat-11044	89	14	)	)	PUNCT
easat-11044	89	15	and	and	CCONJ
easat-11044	89	16	indirect	indirect	ADJ
easat-11044	89	17	(	(	PUNCT
easat-11044	89	18	digital	digital	ADJ
easat-11044	89	19	branding	branding	NOUN
easat-11044	89	20	→	→	SYM
easat-11044	89	21	consumer	consumer	NOUN
easat-11044	89	22	perception	perception	NOUN
easat-11044	89	23	→	→	SYM
easat-11044	89	24	selling	selling	NOUN
easat-11044	89	25	value	value	NOUN
easat-11044	89	26	)	)	PUNCT
easat-11044	89	27	relationship	relationship	NOUN
easat-11044	89	28	,	,	PUNCT
easat-11044	89	29	consistent	consistent	ADJ
easat-11044	89	30	with	with	ADP
easat-11044	89	31	the	the	DET
easat-11044	89	32	theoretical	theoretical	ADJ
easat-11044	89	33	framework	framework	NOUN
easat-11044	89	34	of	of	ADP
easat-11044	89	35	brand	brand	NOUN
easat-11044	89	36	equity	equity	NOUN
easat-11044	89	37	and	and	CCONJ
easat-11044	89	38	digital	digital	ADJ
easat-11044	89	39	marketing	marketing	NOUN
easat-11044	90	1	[	[	X
easat-11044	90	2	23	23	NUM
easat-11044	90	3	]	]	PUNCT
easat-11044	90	4	.	.	PUNCT
easat-11044	91	1	3.2	3.2	NUM
easat-11044	91	2	.	.	PUNCT
easat-11044	91	3	definition	definition	NOUN
easat-11044	91	4	of	of	ADP
easat-11044	91	5	variables	variable	NOUN
easat-11044	91	6	and	and	CCONJ
easat-11044	91	7	instruments	instrument	NOUN
easat-11044	91	8	a.	a.	NOUN
easat-11044	91	9	digital	digital	PROPN
easat-11044	91	10	branding	branding	NOUN
easat-11044	91	11	:	:	PUNCT
easat-11044	91	12	includes	include	VERB
easat-11044	91	13	consumer	consumer	NOUN
easat-11044	91	14	perception	perception	NOUN
easat-11044	91	15	of	of	ADP
easat-11044	91	16	visual	visual	ADJ
easat-11044	91	17	content	content	NOUN
easat-11044	91	18	,	,	PUNCT
easat-11044	91	19	interactivity	interactivity	NOUN
easat-11044	91	20	of	of	ADP
easat-11044	91	21	the	the	DET
easat-11044	91	22	dekego	dekego	ADJ
easat-11044	91	23	web	web	NOUN
easat-11044	91	24	platform	platform	NOUN
easat-11044	91	25	,	,	PUNCT
easat-11044	91	26	brand	brand	NOUN
easat-11044	91	27	consistency	consistency	NOUN
easat-11044	91	28	,	,	PUNCT
easat-11044	91	29	and	and	CCONJ
easat-11044	91	30	ease	ease	NOUN
easat-11044	91	31	of	of	ADP
easat-11044	91	32	access	access	NOUN
easat-11044	91	33	.	.	PUNCT
easat-11044	92	1	b.	b.	PROPN
easat-11044	92	2	consumer	consumer	NOUN
easat-11044	92	3	perception	perception	NOUN
easat-11044	92	4	:	:	PUNCT
easat-11044	92	5	refers	refer	VERB
easat-11044	92	6	to	to	ADP
easat-11044	92	7	the	the	DET
easat-11044	92	8	assessment	assessment	NOUN
easat-11044	92	9	of	of	ADP
easat-11044	92	10	product	product	NOUN
easat-11044	92	11	benefits	benefit	NOUN
easat-11044	92	12	relative	relative	ADJ
easat-11044	92	13	to	to	ADP
easat-11044	92	14	price	price	NOUN
easat-11044	92	15	and	and	CCONJ
easat-11044	92	16	ease	ease	NOUN
easat-11044	92	17	of	of	ADP
easat-11044	92	18	access	access	NOUN
easat-11044	92	19	,	,	PUNCT
easat-11044	92	20	adapting	adapt	VERB
easat-11044	92	21	[	[	X
easat-11044	92	22	8	8	NUM
easat-11044	92	23	]	]	PUNCT
easat-11044	92	24	.	.	PUNCT
easat-11044	93	1	c.	c.	NOUN
easat-11044	93	2	sales	sale	NOUN
easat-11044	93	3	value	value	NOUN
easat-11044	93	4	:	:	PUNCT
easat-11044	93	5	measured	measure	VERB
easat-11044	93	6	by	by	ADP
easat-11044	93	7	the	the	DET
easat-11044	93	8	actual	actual	ADJ
easat-11044	93	9	selling	selling	NOUN
easat-11044	93	10	price	price	NOUN
easat-11044	93	11	of	of	ADP
easat-11044	93	12	cardamom	cardamom	NOUN
easat-11044	93	13	as	as	SCONJ
easat-11044	93	14	assessed	assess	VERB
easat-11044	93	15	by	by	ADP
easat-11044	93	16	consumers	consumer	NOUN
easat-11044	93	17	,	,	PUNCT
easat-11044	93	18	the	the	DET
easat-11044	93	19	perceived	perceive	VERB
easat-11044	93	20	premium	premium	NOUN
easat-11044	93	21	price	price	NOUN
easat-11044	93	22	,	,	PUNCT
easat-11044	93	23	and	and	CCONJ
easat-11044	93	24	the	the	DET
easat-11044	93	25	willingness	willingness	NOUN
easat-11044	93	26	to	to	PART
easat-11044	93	27	pay	pay	VERB
easat-11044	93	28	more	more	ADJ
easat-11044	93	29	.	.	PUNCT
easat-11044	94	1	adapted	adapt	VERB
easat-11044	94	2	from	from	ADP
easat-11044	94	3	the	the	DET
easat-11044	94	4	sales	sale	NOUN
easat-11044	94	5	value	value	NOUN
easat-11044	94	6	framework	framework	NOUN
easat-11044	94	7	in	in	ADP
easat-11044	94	8	agribusiness	agribusiness	NOUN
easat-11044	94	9	[	[	X
easat-11044	94	10	8	8	NUM
easat-11044	94	11	]	]	PUNCT
easat-11044	94	12	.	.	PUNCT
easat-11044	95	1	each	each	DET
easat-11044	95	2	instrument	instrument	NOUN
easat-11044	95	3	was	be	AUX
easat-11044	95	4	measured	measure	VERB
easat-11044	95	5	using	use	VERB
easat-11044	95	6	5	5	NUM
easat-11044	95	7	-	-	PUNCT
easat-11044	95	8	point	point	NOUN
easat-11044	95	9	likert	likert	ADJ
easat-11044	95	10	scale	scale	NOUN
easat-11044	95	11	items	item	NOUN
easat-11044	95	12	(	(	PUNCT
easat-11044	95	13	1	1	NUM
easat-11044	95	14	=	=	PRON
easat-11044	95	15	strongly	strongly	ADV
easat-11044	95	16	disagree	disagree	VERB
easat-11044	95	17	;	;	PUNCT
easat-11044	95	18	2	2	NUM
easat-11044	95	19	=	=	PUNCT
easat-11044	95	20	disagree	disagree	VERB
easat-11044	95	21	;	;	PUNCT
easat-11044	96	1	3	3	NUM
easat-11044	96	2	=	=	SYM
easat-11044	96	3	neutral	neutral	ADJ
easat-11044	96	4	;	;	PUNCT
easat-11044	96	5	4	4	NUM
easat-11044	96	6	=	=	NOUN
easat-11044	96	7	agree	agree	VERB
easat-11044	96	8	;	;	PUNCT
easat-11044	96	9	and	and	CCONJ
easat-11044	96	10	5	5	X
easat-11044	96	11	=	=	PRON
easat-11044	96	12	strongly	strongly	ADV
easat-11044	96	13	agree	agree	VERB
easat-11044	96	14	)	)	PUNCT
easat-11044	96	15	,	,	PUNCT
easat-11044	96	16	based	base	VERB
easat-11044	96	17	on	on	ADP
easat-11044	96	18	an	an	DET
easat-11044	96	19	adaptation	adaptation	NOUN
easat-11044	96	20	of	of	ADP
easat-11044	96	21	the	the	DET
easat-11044	96	22	instrument	instrument	NOUN
easat-11044	96	23	from	from	ADP
easat-11044	96	24	kim	kim	PROPN
easat-11044	96	25	and	and	CCONJ
easat-11044	96	26	ko	ko	PROPN
easat-11044	97	1	[	[	X
easat-11044	97	2	19	19	NUM
easat-11044	97	3	]	]	PUNCT
easat-11044	97	4	.	.	PUNCT
easat-11044	98	1	each	each	DET
easat-11044	98	2	instrument	instrument	NOUN
easat-11044	98	3	has	have	AUX
easat-11044	98	4	previously	previously	ADV
easat-11044	98	5	been	be	AUX
easat-11044	98	6	tested	test	VERB
easat-11044	98	7	for	for	ADP
easat-11044	98	8	validity	validity	NOUN
easat-11044	98	9	and	and	CCONJ
easat-11044	98	10	reliability	reliability	NOUN
easat-11044	98	11	[	[	X
easat-11044	98	12	19	19	NUM
easat-11044	98	13	]	]	PUNCT
easat-11044	98	14	.	.	PUNCT
easat-11044	99	1	3.3	3.3	NUM
easat-11044	99	2	.	.	PUNCT
easat-11044	100	1	population	population	NOUN
easat-11044	100	2	and	and	CCONJ
easat-11044	100	3	sample	sample	NOUN
easat-11044	100	4	a.	a.	NOUN
easat-11044	100	5	the	the	DET
easat-11044	100	6	population	population	NOUN
easat-11044	100	7	in	in	ADP
easat-11044	100	8	this	this	DET
easat-11044	100	9	study	study	NOUN
easat-11044	100	10	consists	consist	VERB
easat-11044	100	11	of	of	ADP
easat-11044	100	12	all	all	DET
easat-11044	100	13	cardamom	cardamom	NOUN
easat-11044	100	14	farmers	farmer	NOUN
easat-11044	100	15	residing	reside	VERB
easat-11044	100	16	in	in	ADP
easat-11044	100	17	11	11	NUM
easat-11044	100	18	villages	village	NOUN
easat-11044	100	19	in	in	ADP
easat-11044	100	20	gomo	gomo	PROPN
easat-11044	100	21	subdistrict	subdistrict	PROPN
easat-11044	100	22	,	,	PUNCT
easat-11044	100	23	south	south	PROPN
easat-11044	100	24	nias	nias	PROPN
easat-11044	100	25	regency	regency	PROPN
easat-11044	100	26	,	,	PUNCT
easat-11044	100	27	totaling	total	VERB
easat-11044	100	28	873	873	NUM
easat-11044	100	29	people	people	NOUN
easat-11044	100	30	.	.	PUNCT
easat-11044	101	1	b.	b.	VERB
easat-11044	101	2	the	the	DET
easat-11044	101	3	sample	sample	NOUN
easat-11044	101	4	in	in	ADP
easat-11044	101	5	this	this	DET
easat-11044	101	6	study	study	NOUN
easat-11044	101	7	uses	use	VERB
easat-11044	101	8	a	a	DET
easat-11044	101	9	purposive	purposive	ADJ
easat-11044	101	10	sampling	sample	VERB
easat-11044	101	11	technique	technique	NOUN
easat-11044	101	12	,	,	PUNCT
easat-11044	101	13	with	with	SCONJ
easat-11044	101	14	the	the	DET
easat-11044	101	15	following	follow	VERB
easat-11044	101	16	criteria	criterion	NOUN
easat-11044	101	17	:	:	PUNCT
easat-11044	101	18	•	•	NOUN
easat-11044	101	19	aged	aged	ADJ
easat-11044	101	20	between	between	ADP
easat-11044	101	21	25	25	NUM
easat-11044	101	22	-	-	SYM
easat-11044	101	23	55	55	NUM
easat-11044	101	24	years	year	NOUN
easat-11044	101	25	•	•	ADP
easat-11044	101	26	have	have	VERB
easat-11044	101	27	basic	basic	ADJ
easat-11044	101	28	web	web	NOUN
easat-11044	101	29	skills	skill	NOUN
easat-11044	101	30	(	(	PUNCT
easat-11044	101	31	able	able	ADJ
easat-11044	101	32	to	to	PART
easat-11044	101	33	access	access	VERB
easat-11044	101	34	digital	digital	ADJ
easat-11044	101	35	platforms	platform	NOUN
easat-11044	101	36	such	such	ADJ
easat-11044	101	37	as	as	ADP
easat-11044	101	38	web	web	NOUN
easat-11044	101	39	and	and	CCONJ
easat-11044	101	40	social	social	ADJ
easat-11044	101	41	media	medium	NOUN
easat-11044	101	42	)	)	PUNCT
easat-11044	101	43	•	•	NUM
easat-11044	101	44	based	base	VERB
easat-11044	101	45	on	on	ADP
easat-11044	101	46	these	these	DET
easat-11044	101	47	criteria	criterion	NOUN
easat-11044	101	48	,	,	PUNCT
easat-11044	101	49	the	the	DET
easat-11044	101	50	sample	sample	NOUN
easat-11044	101	51	in	in	ADP
easat-11044	101	52	this	this	DET
easat-11044	101	53	study	study	NOUN
easat-11044	101	54	consists	consist	VERB
easat-11044	101	55	of	of	ADP
easat-11044	101	56	275	275	NUM
easat-11044	101	57	people	people	NOUN
easat-11044	101	58	distributed	distribute	VERB
easat-11044	101	59	across	across	ADP
easat-11044	101	60	11	11	NUM
easat-11044	101	61	villages	village	NOUN
easat-11044	101	62	in	in	ADP
easat-11044	101	63	gomo	gomo	PROPN
easat-11044	101	64	subdistrict	subdistrict	PROPN
easat-11044	101	65	,	,	PUNCT
easat-11044	101	66	south	south	PROPN
easat-11044	101	67	nias	nias	PROPN
easat-11044	101	68	regency	regency	PROPN
easat-11044	101	69	.	.	PUNCT
easat-11044	102	1	3.4	3.4	NUM
easat-11044	102	2	.	.	PUNCT
easat-11044	103	1	collecting	collect	VERB
easat-11044	103	2	data	datum	NOUN
easat-11044	103	3	data	datum	NOUN
easat-11044	103	4	were	be	AUX
easat-11044	103	5	collected	collect	VERB
easat-11044	103	6	over	over	ADP
easat-11044	103	7	2	2	NUM
easat-11044	103	8	-	-	SYM
easat-11044	103	9	3	3	NUM
easat-11044	103	10	weeks	week	NOUN
easat-11044	103	11	,	,	PUNCT
easat-11044	103	12	with	with	SCONJ
easat-11044	103	13	field	field	NOUN
easat-11044	103	14	assistance	assistance	NOUN
easat-11044	103	15	by	by	ADP
easat-11044	103	16	local	local	ADJ
easat-11044	103	17	enumerators	enumerator	NOUN
easat-11044	103	18	to	to	PART
easat-11044	103	19	ensure	ensure	VERB
easat-11044	103	20	the	the	DET
easat-11044	103	21	validity	validity	NOUN
easat-11044	103	22	of	of	ADP
easat-11044	103	23	responses	response	NOUN
easat-11044	103	24	.	.	PUNCT
easat-11044	104	1	instruments	instrument	NOUN
easat-11044	104	2	were	be	AUX
easat-11044	104	3	distributed	distribute	VERB
easat-11044	104	4	offline	offline	ADJ
easat-11044	104	5	(	(	PUNCT
easat-11044	104	6	written	write	VERB
easat-11044	104	7	questionnaires	questionnaire	NOUN
easat-11044	104	8	)	)	PUNCT
easat-11044	104	9	.	.	PUNCT
easat-11044	105	1	3.5	3.5	NUM
easat-11044	105	2	.	.	PUNCT
easat-11044	105	3	analyzing	analyze	VERB
easat-11044	105	4	data	datum	NOUN
easat-11044	105	5	analysis	analysis	NOUN
easat-11044	105	6	was	be	AUX
easat-11044	105	7	conducted	conduct	VERB
easat-11044	105	8	in	in	ADP
easat-11044	105	9	several	several	ADJ
easat-11044	105	10	stages	stage	NOUN
easat-11044	105	11	:	:	PUNCT
easat-11044	105	12	1	1	X
easat-11044	105	13	.	.	X
easat-11044	105	14	validity	validity	NOUN
easat-11044	105	15	and	and	CCONJ
easat-11044	105	16	reliability	reliability	NOUN
easat-11044	105	17	tests	test	NOUN
easat-11044	105	18	:	:	PUNCT
easat-11044	105	19	a.	a.	NOUN
easat-11044	105	20	convergent	convergent	NOUN
easat-11044	105	21	validity	validity	NOUN
easat-11044	105	22	:	:	PUNCT
easat-11044	105	23	>	>	X
easat-11044	105	24	0.50	0.50	NUM
easat-11044	105	25	for	for	ADP
easat-11044	105	26	average	average	ADJ
easat-11044	105	27	variance	variance	NOUN
easat-11044	105	28	extracted	extract	VERB
easat-11044	105	29	(	(	PUNCT
easat-11044	105	30	ave	ave	NOUN
easat-11044	105	31	)	)	PUNCT
easat-11044	105	32	per	per	ADP
easat-11044	105	33	construct	construct	NOUN
easat-11044	105	34	.	.	PUNCT
easat-11044	106	1	b.	b.	NOUN
easat-11044	106	2	composite	composite	ADJ
easat-11044	106	3	reliability	reliability	NOUN
easat-11044	106	4	(	(	PUNCT
easat-11044	106	5	cr	cr	NOUN
easat-11044	106	6	):	):	PUNCT
easat-11044	106	7	>	>	X
easat-11044	106	8	0.70	0.70	NUM
easat-11044	106	9	.	.	PUNCT
easat-11044	107	1	c.	c.	PROPN
easat-11044	107	2	discriminant	discriminant	PROPN
easat-11044	107	3	validity	validity	NOUN
easat-11044	107	4	:	:	PUNCT
easat-11044	107	5	tested	test	VERB
easat-11044	107	6	with	with	ADP
easat-11044	107	7	htmt	htmt	NOUN
easat-11044	107	8	ratio	ratio	NOUN
easat-11044	107	9	(	(	PUNCT
easat-11044	107	10	heterotrait	heterotrait	NOUN
easat-11044	107	11	-	-	PUNCT
easat-11044	107	12	monotrait	monotrait	NOUN
easat-11044	107	13	ratio	ratio	NOUN
easat-11044	107	14	)	)	PUNCT
easat-11044	107	15	<	<	X
easat-11044	107	16	0.90	0.90	NUM
easat-11044	107	17	[	[	X
easat-11044	107	18	24	24	NUM
easat-11044	107	19	]	]	PUNCT
easat-11044	107	20	.	.	PUNCT
easat-11044	108	1	2	2	X
easat-11044	108	2	.	.	X
easat-11044	108	3	classical	classical	ADJ
easat-11044	108	4	assumption	assumption	NOUN
easat-11044	108	5	tests	test	NOUN
easat-11044	108	6	:	:	PUNCT
easat-11044	108	7	a.	a.	NOUN
easat-11044	108	8	normality	normality	PROPN
easat-11044	108	9	test	test	NOUN
easat-11044	108	10	b.	b.	PROPN
easat-11044	108	11	multicollinearity	multicollinearity	NOUN
easat-11044	108	12	test	test	NOUN
easat-11044	108	13	c.	c.	PROPN
easat-11044	108	14	heteroscedasticity	heteroscedasticity	PROPN
easat-11044	108	15	test	test	PROPN
easat-11044	108	16	944	944	NUM
easat-11044	108	17	edelweiss	edelweiss	PROPN
easat-11044	108	18	applied	apply	VERB
easat-11044	108	19	science	science	NOUN
easat-11044	108	20	and	and	CCONJ
easat-11044	108	21	technology	technology	NOUN
easat-11044	108	22	issn	issn	PROPN
easat-11044	108	23	:	:	PUNCT
easat-11044	108	24	2576	2576	NUM
easat-11044	108	25	-	-	SYM
easat-11044	108	26	8484	8484	NUM
easat-11044	108	27	vol	vol	NOUN
easat-11044	108	28	.	.	PROPN
easat-11044	109	1	9	9	NUM
easat-11044	109	2	,	,	PUNCT
easat-11044	109	3	no	no	INTJ
easat-11044	109	4	.	.	NOUN
easat-11044	109	5	11	11	NUM
easat-11044	109	6	:	:	PUNCT
easat-11044	109	7	940	940	NUM
easat-11044	109	8	-	-	SYM
easat-11044	109	9	951	951	NUM
easat-11044	109	10	,	,	PUNCT
easat-11044	109	11	2025	2025	NUM
easat-11044	109	12	doi	doi	NOUN
easat-11044	109	13	:	:	PUNCT
easat-11044	109	14	10.55214/2576	10.55214/2576	NUM
easat-11044	109	15	-	-	SYM
easat-11044	109	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	109	17	©	©	ADP
easat-11044	109	18	2025	2025	NUM
easat-11044	109	19	by	by	ADP
easat-11044	109	20	the	the	DET
easat-11044	109	21	authors	author	NOUN
easat-11044	109	22	;	;	PUNCT
easat-11044	109	23	licensee	licensee	PROPN
easat-11044	109	24	learning	learning	NOUN
easat-11044	109	25	gate	gate	NOUN
easat-11044	109	26	3	3	PROPN
easat-11044	109	27	.	.	NOUN
easat-11044	109	28	hypothesis	hypothesis	NOUN
easat-11044	109	29	testing	testing	NOUN
easat-11044	109	30	:	:	PUNCT
easat-11044	109	31	a.	a.	PROPN
easat-11044	109	32	t	t	PROPN
easat-11044	109	33	-	-	PUNCT
easat-11044	109	34	test	test	NOUN
easat-11044	109	35	b.	b.	PROPN
easat-11044	110	1	f	f	X
easat-11044	110	2	-	-	PUNCT
easat-11044	110	3	test	test	NOUN
easat-11044	110	4	c.	c.	NOUN
easat-11044	110	5	coefficient	coefficient	NOUN
easat-11044	110	6	of	of	ADP
easat-11044	110	7	determination	determination	NOUN
easat-11044	110	8	test	test	NOUN
easat-11044	110	9	(	(	PUNCT
easat-11044	110	10	r	r	NOUN
easat-11044	110	11	-	-	ADJ
easat-11044	110	12	square	square	ADJ
easat-11044	110	13	)	)	PUNCT
easat-11044	110	14	4	4	NUM
easat-11044	110	15	.	.	X
easat-11044	110	16	sobel	sobel	PROPN
easat-11044	110	17	test	test	PROPN
easat-11044	110	18	:	:	PUNCT
easat-11044	110	19	conducted	conduct	VERB
easat-11044	110	20	by	by	ADP
easat-11044	110	21	calculating	calculate	VERB
easat-11044	110	22	the	the	DET
easat-11044	110	23	z	z	PROPN
easat-11044	110	24	-	-	PUNCT
easat-11044	110	25	sobel	sobel	NOUN
easat-11044	110	26	value	value	NOUN
easat-11044	110	27	based	base	VERB
easat-11044	110	28	on	on	ADP
easat-11044	110	29	the	the	DET
easat-11044	110	30	equation	equation	NOUN
easat-11044	110	31	:	:	PUNCT
easat-11044	111	1	z	z	X
easat-11044	111	2	=	=	SYM
easat-11044	111	3	(	(	PUNCT
easat-11044	111	4	a	a	DET
easat-11044	111	5	×	×	PROPN
easat-11044	111	6	b	b	NOUN
easat-11044	111	7	)	)	PUNCT
easat-11044	111	8	/	/	SYM
easat-11044	111	9	√(b²	√(b²	PROPN
easat-11044	111	10	×	×	NOUN
easat-11044	111	11	sa²	sa²	NOUN
easat-11044	111	12	+	+	CCONJ
easat-11044	111	13	a²	a²	NOUN
easat-11044	111	14	×	×	PROPN
easat-11044	111	15	sb²	sb²	NOUN
easat-11044	111	16	)	)	PUNCT
easat-11044	111	17	explanation	explanation	NOUN
easat-11044	111	18	:	:	PUNCT
easat-11044	111	19	a	a	DET
easat-11044	111	20	=	=	PUNCT
easat-11044	111	21	path	path	NOUN
easat-11044	111	22	coefficient	coefficient	NOUN
easat-11044	111	23	x	x	INTJ
easat-11044	111	24	→	→	SYM
easat-11044	111	25	m	m	PROPN
easat-11044	111	26	b	b	NOUN
easat-11044	111	27	=	=	X
easat-11044	111	28	path	path	NOUN
easat-11044	111	29	coefficient	coefficient	NOUN
easat-11044	111	30	m	m	VERB
easat-11044	111	31	→	→	SYM
easat-11044	111	32	y	y	PROPN
easat-11044	111	33	sa	sa	PROPN
easat-11044	111	34	=	=	PROPN
easat-11044	111	35	standard	standard	ADJ
easat-11044	111	36	error	error	NOUN
easat-11044	111	37	of	of	ADP
easat-11044	111	38	a	a	DET
easat-11044	111	39	sb	sb	NOUN
easat-11044	111	40	=	=	SYM
easat-11044	111	41	standard	standard	ADJ
easat-11044	111	42	error	error	NOUN
easat-11044	111	43	of	of	ADP
easat-11044	111	44	b	b	NOUN
easat-11044	111	45	4	4	NUM
easat-11044	111	46	.	.	PUNCT
easat-11044	111	47	findings	finding	NOUN
easat-11044	111	48	and	and	CCONJ
easat-11044	111	49	discussion	discussion	NOUN
easat-11044	111	50	4.1	4.1	NUM
easat-11044	111	51	.	.	PUNCT
easat-11044	112	1	research	research	NOUN
easat-11044	112	2	results	result	VERB
easat-11044	112	3	4.1.1	4.1.1	NUM
easat-11044	112	4	.	.	PUNCT
easat-11044	113	1	validity	validity	NOUN
easat-11044	113	2	test	test	VERB
easat-11044	113	3	the	the	DET
easat-11044	113	4	validity	validity	NOUN
easat-11044	113	5	testing	testing	NOUN
easat-11044	113	6	of	of	ADP
easat-11044	113	7	the	the	DET
easat-11044	113	8	research	research	NOUN
easat-11044	113	9	instrument	instrument	NOUN
easat-11044	113	10	was	be	AUX
easat-11044	113	11	conducted	conduct	VERB
easat-11044	113	12	using	use	VERB
easat-11044	113	13	the	the	DET
easat-11044	113	14	pearson	pearson	NOUN
easat-11044	113	15	product	product	NOUN
easat-11044	113	16	-	-	PUNCT
easat-11044	113	17	moment	moment	NOUN
easat-11044	113	18	correlation	correlation	NOUN
easat-11044	113	19	technique	technique	NOUN
easat-11044	113	20	with	with	ADP
easat-11044	113	21	the	the	DET
easat-11044	113	22	assistance	assistance	NOUN
easat-11044	113	23	of	of	ADP
easat-11044	113	24	spss	spss	PROPN
easat-11044	113	25	software	software	NOUN
easat-11044	113	26	,	,	PUNCT
easat-11044	113	27	involving	involve	VERB
easat-11044	113	28	275	275	NUM
easat-11044	113	29	respondents	respondent	NOUN
easat-11044	113	30	.	.	PUNCT
easat-11044	114	1	table	table	NOUN
easat-11044	114	2	3	3	NUM
easat-11044	114	3	.	.	X
easat-11044	114	4	validity	validity	NOUN
easat-11044	114	5	test	test	NOUN
easat-11044	114	6	results	result	NOUN
easat-11044	114	7	.	.	PUNCT
easat-11044	115	1	variable	variable	ADJ
easat-11044	115	2	number	number	NOUN
easat-11044	115	3	of	of	ADP
easat-11044	115	4	items	item	NOUN
easat-11044	115	5	minimum	minimum	ADJ
easat-11044	115	6	r	r	NOUN
easat-11044	115	7	-	-	PUNCT
easat-11044	115	8	value	value	NOUN
easat-11044	115	9	maximum	maximum	ADJ
easat-11044	115	10	r	r	NOUN
easat-11044	115	11	-	-	PUNCT
easat-11044	115	12	value	value	NOUN
easat-11044	115	13	r	r	NOUN
easat-11044	115	14	-	-	PUNCT
easat-11044	115	15	table	table	NOUN
easat-11044	115	16	remarks	remark	VERB
easat-11044	115	17	digital	digital	ADJ
easat-11044	115	18	branding	brand	VERB
easat-11044	115	19	20	20	NUM
easat-11044	115	20	0.473	0.473	NUM
easat-11044	115	21	0.562	0.562	NUM
easat-11044	115	22	0.118	0.118	NUM
easat-11044	115	23	valid	valid	ADJ
easat-11044	115	24	consumer	consumer	NOUN
easat-11044	115	25	perception	perception	NOUN
easat-11044	115	26	20	20	NUM
easat-11044	115	27	0.526	0.526	NUM
easat-11044	115	28	0.573	0.573	NUM
easat-11044	115	29	0.118	0.118	NUM
easat-11044	115	30	valid	valid	ADJ
easat-11044	115	31	market	market	NOUN
easat-11044	115	32	value	value	NOUN
easat-11044	115	33	20	20	NUM
easat-11044	115	34	0.493	0.493	NUM
easat-11044	115	35	0.530	0.530	NUM
easat-11044	115	36	0.118	0.118	NUM
easat-11044	115	37	valid	valid	ADJ
easat-11044	115	38	source	source	NOUN
easat-11044	115	39	:	:	PUNCT
easat-11044	115	40	data	datum	NOUN
easat-11044	115	41	processed	process	VERB
easat-11044	115	42	with	with	ADP
easat-11044	115	43	spss	spss	PROPN
easat-11044	115	44	26	26	NUM
easat-11044	115	45	.	.	PUNCT
easat-11044	116	1	the	the	DET
easat-11044	116	2	test	test	NOUN
easat-11044	116	3	results	result	NOUN
easat-11044	116	4	show	show	VERB
easat-11044	116	5	that	that	SCONJ
easat-11044	116	6	all	all	DET
easat-11044	116	7	statement	statement	NOUN
easat-11044	116	8	items	item	NOUN
easat-11044	116	9	for	for	ADP
easat-11044	116	10	each	each	DET
easat-11044	116	11	variable	variable	NOUN
easat-11044	116	12	have	have	VERB
easat-11044	116	13	r	r	NOUN
easat-11044	116	14	-	-	PUNCT
easat-11044	116	15	values	value	NOUN
easat-11044	116	16	above	above	ADP
easat-11044	116	17	the	the	DET
easat-11044	116	18	r	r	NOUN
easat-11044	116	19	-	-	PUNCT
easat-11044	116	20	table	table	NOUN
easat-11044	116	21	and	and	CCONJ
easat-11044	116	22	are	be	AUX
easat-11044	116	23	significant	significant	ADJ
easat-11044	116	24	at	at	ADP
easat-11044	116	25	α	α	X
easat-11044	116	26	=	=	NOUN
easat-11044	116	27	0.05	0.05	NUM
easat-11044	116	28	.	.	PUNCT
easat-11044	117	1	all	all	DET
easat-11044	117	2	items	item	NOUN
easat-11044	117	3	for	for	ADP
easat-11044	117	4	the	the	DET
easat-11044	117	5	three	three	NUM
easat-11044	117	6	variables	variable	NOUN
easat-11044	117	7	meet	meet	VERB
easat-11044	117	8	the	the	DET
easat-11044	117	9	validity	validity	NOUN
easat-11044	117	10	criteria	criterion	NOUN
easat-11044	117	11	,	,	PUNCT
easat-11044	117	12	so	so	SCONJ
easat-11044	117	13	the	the	DET
easat-11044	117	14	instruments	instrument	NOUN
easat-11044	117	15	used	use	VERB
easat-11044	117	16	are	be	AUX
easat-11044	117	17	declared	declare	VERB
easat-11044	117	18	suitable	suitable	ADJ
easat-11044	117	19	for	for	ADP
easat-11044	117	20	measuring	measure	VERB
easat-11044	117	21	research	research	NOUN
easat-11044	117	22	constructs	construct	NOUN
easat-11044	117	23	.	.	PUNCT
easat-11044	118	1	4.2	4.2	NUM
easat-11044	118	2	.	.	PUNCT
easat-11044	119	1	reliability	reliability	NOUN
easat-11044	119	2	test	test	NOUN
easat-11044	119	3	reliability	reliability	NOUN
easat-11044	119	4	testing	testing	NOUN
easat-11044	119	5	was	be	AUX
easat-11044	119	6	conducted	conduct	VERB
easat-11044	119	7	to	to	PART
easat-11044	119	8	assess	assess	VERB
easat-11044	119	9	the	the	DET
easat-11044	119	10	internal	internal	ADJ
easat-11044	119	11	consistency	consistency	NOUN
easat-11044	119	12	of	of	ADP
easat-11044	119	13	instruments	instrument	NOUN
easat-11044	119	14	using	use	VERB
easat-11044	119	15	cronbach	cronbach	NOUN
easat-11044	119	16	's	's	PART
easat-11044	119	17	alpha	alpha	ADJ
easat-11044	119	18	coefficient	coefficient	NOUN
easat-11044	119	19	.	.	PUNCT
easat-11044	120	1	table	table	NOUN
easat-11044	120	2	4	4	NUM
easat-11044	120	3	.	.	PUNCT
easat-11044	120	4	reliability	reliability	NOUN
easat-11044	120	5	test	test	NOUN
easat-11044	120	6	results	result	NOUN
easat-11044	120	7	.	.	PUNCT
easat-11044	121	1	variable	variable	ADJ
easat-11044	121	2	cronbach	cronbach	NOUN
easat-11044	121	3	's	's	PART
easat-11044	121	4	alpha	alpha	NOUN
easat-11044	121	5	remarks	remark	VERB
easat-11044	121	6	digital	digital	ADJ
easat-11044	121	7	branding	brand	VERB
easat-11044	121	8	0.912	0.912	NUM
easat-11044	121	9	reliable	reliable	ADJ
easat-11044	121	10	consumer	consumer	NOUN
easat-11044	121	11	perception	perception	NOUN
easat-11044	121	12	0.927	0.927	NUM
easat-11044	121	13	reliable	reliable	ADJ
easat-11044	121	14	market	market	NOUN
easat-11044	121	15	value	value	NOUN
easat-11044	121	16	0.905	0.905	NUM
easat-11044	121	17	reliable	reliable	ADJ
easat-11044	121	18	source	source	NOUN
easat-11044	121	19	:	:	PUNCT
easat-11044	121	20	data	datum	NOUN
easat-11044	121	21	processed	process	VERB
easat-11044	121	22	with	with	ADP
easat-11044	121	23	spss	spss	PROPN
easat-11044	121	24	26	26	NUM
easat-11044	121	25	.	.	PUNCT
easat-11044	122	1	based	base	VERB
easat-11044	122	2	on	on	ADP
easat-11044	122	3	these	these	DET
easat-11044	122	4	results	result	NOUN
easat-11044	122	5	,	,	PUNCT
easat-11044	122	6	all	all	DET
easat-11044	122	7	variables	variable	NOUN
easat-11044	122	8	have	have	AUX
easat-11044	122	9	cronbach	cronbach	VERB
easat-11044	122	10	's	's	PART
easat-11044	122	11	alpha	alpha	ADJ
easat-11044	122	12	values	value	NOUN
easat-11044	122	13	above	above	ADP
easat-11044	122	14	0.90	0.90	NUM
easat-11044	122	15	,	,	PUNCT
easat-11044	122	16	indicating	indicate	VERB
easat-11044	122	17	that	that	SCONJ
easat-11044	122	18	the	the	DET
easat-11044	122	19	instruments	instrument	NOUN
easat-11044	122	20	have	have	VERB
easat-11044	122	21	very	very	ADV
easat-11044	122	22	good	good	ADJ
easat-11044	122	23	internal	internal	ADJ
easat-11044	122	24	consistency	consistency	NOUN
easat-11044	122	25	levels	level	NOUN
easat-11044	122	26	and	and	CCONJ
easat-11044	122	27	can	can	AUX
easat-11044	122	28	be	be	AUX
easat-11044	122	29	relied	rely	VERB
easat-11044	122	30	upon	upon	SCONJ
easat-11044	122	31	for	for	ADP
easat-11044	122	32	data	data	NOUN
easat-11044	122	33	collection	collection	NOUN
easat-11044	122	34	in	in	ADP
easat-11044	122	35	this	this	DET
easat-11044	122	36	study	study	NOUN
easat-11044	122	37	.	.	PUNCT
easat-11044	123	1	4.3	4.3	NUM
easat-11044	123	2	.	.	PUNCT
easat-11044	124	1	classical	classical	ADJ
easat-11044	124	2	assumption	assumption	NOUN
easat-11044	124	3	tests	test	NOUN
easat-11044	124	4	4.3.1	4.3.1	NUM
easat-11044	124	5	.	.	PUNCT
easat-11044	124	6	normality	normality	NOUN
easat-11044	124	7	test	test	NOUN
easat-11044	124	8	the	the	DET
easat-11044	124	9	normality	normality	NOUN
easat-11044	124	10	test	test	NOUN
easat-11044	124	11	aims	aim	VERB
easat-11044	124	12	to	to	PART
easat-11044	124	13	determine	determine	VERB
easat-11044	124	14	whether	whether	SCONJ
easat-11044	124	15	the	the	DET
easat-11044	124	16	data	datum	NOUN
easat-11044	124	17	are	be	AUX
easat-11044	124	18	normally	normally	ADV
easat-11044	124	19	distributed	distribute	VERB
easat-11044	124	20	.	.	PUNCT
easat-11044	125	1	this	this	DET
easat-11044	125	2	study	study	NOUN
easat-11044	125	3	uses	use	VERB
easat-11044	125	4	the	the	DET
easat-11044	125	5	kolmogorov	kolmogorov	ADJ
easat-11044	125	6	-	-	PUNCT
easat-11044	125	7	smirnov	smirnov	ADJ
easat-11044	125	8	test	test	NOUN
easat-11044	125	9	(	(	PUNCT
easat-11044	125	10	one	one	NUM
easat-11044	125	11	-	-	PUNCT
easat-11044	125	12	sample	sample	NOUN
easat-11044	125	13	k	k	PROPN
easat-11044	125	14	-	-	PUNCT
easat-11044	125	15	s	s	PART
easat-11044	125	16	test	test	NOUN
easat-11044	125	17	)	)	PUNCT
easat-11044	125	18	at	at	ADP
easat-11044	125	19	a	a	DET
easat-11044	125	20	5	5	NUM
easat-11044	125	21	%	%	NOUN
easat-11044	125	22	significance	significance	NOUN
easat-11044	125	23	level	level	NOUN
easat-11044	125	24	.	.	PUNCT
easat-11044	126	1	945	945	NUM
easat-11044	126	2	edelweiss	edelweiss	PROPN
easat-11044	126	3	applied	apply	VERB
easat-11044	126	4	science	science	NOUN
easat-11044	126	5	and	and	CCONJ
easat-11044	126	6	technology	technology	NOUN
easat-11044	126	7	issn	issn	PROPN
easat-11044	126	8	:	:	PUNCT
easat-11044	126	9	2576	2576	NUM
easat-11044	126	10	-	-	SYM
easat-11044	126	11	8484	8484	NUM
easat-11044	126	12	vol	vol	NOUN
easat-11044	126	13	.	.	PROPN
easat-11044	127	1	9	9	NUM
easat-11044	127	2	,	,	PUNCT
easat-11044	127	3	no	no	INTJ
easat-11044	127	4	.	.	NOUN
easat-11044	127	5	11	11	NUM
easat-11044	127	6	:	:	PUNCT
easat-11044	127	7	940	940	NUM
easat-11044	127	8	-	-	SYM
easat-11044	127	9	951	951	NUM
easat-11044	127	10	,	,	PUNCT
easat-11044	127	11	2025	2025	NUM
easat-11044	127	12	doi	doi	NOUN
easat-11044	127	13	:	:	PUNCT
easat-11044	127	14	10.55214/2576	10.55214/2576	NUM
easat-11044	127	15	-	-	SYM
easat-11044	127	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	127	17	©	©	ADP
easat-11044	127	18	2025	2025	NUM
easat-11044	127	19	by	by	ADP
easat-11044	127	20	the	the	DET
easat-11044	127	21	authors	author	NOUN
easat-11044	127	22	;	;	PUNCT
easat-11044	127	23	licensee	licensee	PROPN
easat-11044	127	24	learning	learn	VERB
easat-11044	127	25	gate	gate	NOUN
easat-11044	127	26	table	table	NOUN
easat-11044	127	27	5	5	NUM
easat-11044	127	28	.	.	PUNCT
easat-11044	127	29	normality	normality	NOUN
easat-11044	127	30	test	test	NOUN
easat-11044	127	31	results	result	NOUN
easat-11044	127	32	.	.	PUNCT
easat-11044	128	1	variable	variable	ADJ
easat-11044	128	2	n	n	CCONJ
easat-11044	128	3	kolmogorov	kolmogorov	ADJ
easat-11044	128	4	-	-	PUNCT
easat-11044	128	5	smirnov	smirnov	PROPN
easat-11044	128	6	z	z	PROPN
easat-11044	128	7	sig	sig	NOUN
easat-11044	128	8	.	.	PUNCT
easat-11044	129	1	(	(	PUNCT
easat-11044	129	2	p	p	X
easat-11044	129	3	)	)	PUNCT
easat-11044	129	4	remarks	remark	VERB
easat-11044	129	5	digital	digital	ADJ
easat-11044	129	6	branding	brand	VERB
easat-11044	129	7	275	275	NUM
easat-11044	129	8	0.072	0.072	NUM
easat-11044	129	9	0.200	0.200	NUM
easat-11044	129	10	normal	normal	ADJ
easat-11044	129	11	consumer	consumer	NOUN
easat-11044	129	12	perception	perception	NOUN
easat-11044	129	13	275	275	NUM
easat-11044	129	14	0.065	0.065	NUM
easat-11044	129	15	0.200	0.200	NUM
easat-11044	129	16	normal	normal	ADJ
easat-11044	129	17	market	market	NOUN
easat-11044	129	18	value	value	NOUN
easat-11044	129	19	275	275	NUM
easat-11044	129	20	0.058	0.058	NUM
easat-11044	129	21	0.200	0.200	NUM
easat-11044	129	22	normal	normal	ADJ
easat-11044	129	23	all	all	DET
easat-11044	129	24	three	three	NUM
easat-11044	129	25	variables	variable	NOUN
easat-11044	129	26	have	have	VERB
easat-11044	129	27	p	p	NOUN
easat-11044	129	28	-	-	PUNCT
easat-11044	129	29	values	value	NOUN
easat-11044	129	30	>	>	X
easat-11044	129	31	0.05	0.05	NUM
easat-11044	129	32	,	,	PUNCT
easat-11044	129	33	so	so	SCONJ
easat-11044	129	34	it	it	PRON
easat-11044	129	35	can	can	AUX
easat-11044	129	36	be	be	AUX
easat-11044	129	37	concluded	conclude	VERB
easat-11044	129	38	that	that	SCONJ
easat-11044	129	39	all	all	DET
easat-11044	129	40	data	datum	NOUN
easat-11044	129	41	are	be	AUX
easat-11044	129	42	normally	normally	ADV
easat-11044	129	43	distributed	distribute	VERB
easat-11044	129	44	.	.	PUNCT
easat-11044	130	1	4.4	4.4	NUM
easat-11044	130	2	.	.	PUNCT
easat-11044	131	1	multicollinearity	multicollinearity	NOUN
easat-11044	131	2	test	test	NOUN
easat-11044	131	3	the	the	DET
easat-11044	131	4	multicollinearity	multicollinearity	NOUN
easat-11044	131	5	test	test	NOUN
easat-11044	131	6	aims	aim	VERB
easat-11044	131	7	to	to	PART
easat-11044	131	8	determine	determine	VERB
easat-11044	131	9	whether	whether	SCONJ
easat-11044	131	10	there	there	PRON
easat-11044	131	11	is	be	VERB
easat-11044	131	12	a	a	DET
easat-11044	131	13	high	high	ADJ
easat-11044	131	14	correlation	correlation	NOUN
easat-11044	131	15	between	between	ADP
easat-11044	131	16	independent	independent	ADJ
easat-11044	131	17	variables	variable	NOUN
easat-11044	131	18	.	.	PUNCT
easat-11044	132	1	testing	testing	NOUN
easat-11044	132	2	is	be	AUX
easat-11044	132	3	conducted	conduct	VERB
easat-11044	132	4	using	use	VERB
easat-11044	132	5	vif	vif	NOUN
easat-11044	132	6	(	(	PUNCT
easat-11044	132	7	variance	variance	NOUN
easat-11044	132	8	inflation	inflation	NOUN
easat-11044	132	9	factor	factor	NOUN
easat-11044	132	10	)	)	PUNCT
easat-11044	132	11	and	and	CCONJ
easat-11044	132	12	tolerance	tolerance	NOUN
easat-11044	132	13	values	value	NOUN
easat-11044	132	14	.	.	PUNCT
easat-11044	133	1	table	table	NOUN
easat-11044	133	2	6	6	NUM
easat-11044	133	3	.	.	PUNCT
easat-11044	134	1	multicollinearity	multicollinearity	NOUN
easat-11044	134	2	test	test	NOUN
easat-11044	134	3	results	result	NOUN
easat-11044	134	4	.	.	PUNCT
easat-11044	135	1	independent	independent	ADJ
easat-11044	135	2	variable	variable	ADJ
easat-11044	135	3	tolerance	tolerance	NOUN
easat-11044	135	4	vif	vif	NOUN
easat-11044	135	5	remarks	remark	VERB
easat-11044	135	6	digital	digital	ADJ
easat-11044	135	7	branding	brand	VERB
easat-11044	135	8	0.842	0.842	NUM
easat-11044	135	9	1.188	1.188	NUM
easat-11044	135	10	no	no	DET
easat-11044	135	11	multicollinearity	multicollinearity	NOUN
easat-11044	135	12	consumer	consumer	NOUN
easat-11044	135	13	perception	perception	NOUN
easat-11044	135	14	0.857	0.857	NUM
easat-11044	135	15	1.167	1.167	NUM
easat-11044	135	16	no	no	DET
easat-11044	135	17	multicollinearity	multicollinearity	NOUN
easat-11044	135	18	vif	vif	NOUN
easat-11044	135	19	values	value	NOUN
easat-11044	135	20	for	for	ADP
easat-11044	135	21	all	all	DET
easat-11044	135	22	variables	variable	NOUN
easat-11044	135	23	are	be	AUX
easat-11044	135	24	less	less	ADJ
easat-11044	135	25	than	than	ADP
easat-11044	135	26	10	10	NUM
easat-11044	135	27	,	,	PUNCT
easat-11044	135	28	and	and	CCONJ
easat-11044	135	29	tolerance	tolerance	NOUN
easat-11044	135	30	values	value	NOUN
easat-11044	135	31	are	be	AUX
easat-11044	135	32	greater	great	ADJ
easat-11044	135	33	than	than	ADP
easat-11044	135	34	0.10	0.10	NUM
easat-11044	135	35	,	,	PUNCT
easat-11044	135	36	indicating	indicate	VERB
easat-11044	135	37	no	no	DET
easat-11044	135	38	evidence	evidence	NOUN
easat-11044	135	39	of	of	ADP
easat-11044	135	40	multicollinearity	multicollinearity	NOUN
easat-11044	135	41	.	.	PUNCT
easat-11044	136	1	4.5	4.5	NUM
easat-11044	136	2	.	.	PUNCT
easat-11044	137	1	heteroscedasticity	heteroscedasticity	NOUN
easat-11044	137	2	test	test	VERB
easat-11044	137	3	the	the	DET
easat-11044	137	4	heteroscedasticity	heteroscedasticity	NOUN
easat-11044	137	5	test	test	NOUN
easat-11044	137	6	is	be	AUX
easat-11044	137	7	conducted	conduct	VERB
easat-11044	137	8	to	to	PART
easat-11044	137	9	determine	determine	VERB
easat-11044	137	10	whether	whether	SCONJ
easat-11044	137	11	there	there	PRON
easat-11044	137	12	is	be	VERB
easat-11044	137	13	variance	variance	NOUN
easat-11044	137	14	inequality	inequality	NOUN
easat-11044	137	15	of	of	ADP
easat-11044	137	16	residuals	residual	NOUN
easat-11044	137	17	.	.	PUNCT
easat-11044	138	1	this	this	DET
easat-11044	138	2	study	study	NOUN
easat-11044	138	3	uses	use	VERB
easat-11044	138	4	the	the	DET
easat-11044	138	5	glejser	glejser	NOUN
easat-11044	138	6	method	method	NOUN
easat-11044	138	7	,	,	PUNCT
easat-11044	138	8	which	which	PRON
easat-11044	138	9	regresses	regress	VERB
easat-11044	138	10	absolute	absolute	ADJ
easat-11044	138	11	residual	residual	ADJ
easat-11044	138	12	values	value	NOUN
easat-11044	138	13	against	against	ADP
easat-11044	138	14	independent	independent	ADJ
easat-11044	138	15	variables	variable	NOUN
easat-11044	138	16	.	.	PUNCT
easat-11044	139	1	table	table	NOUN
easat-11044	139	2	7	7	NUM
easat-11044	139	3	.	.	PUNCT
easat-11044	139	4	heteroscedasticity	heteroscedasticity	NOUN
easat-11044	139	5	test	test	NOUN
easat-11044	139	6	results	result	NOUN
easat-11044	139	7	.	.	PUNCT
easat-11044	140	1	independent	independent	ADJ
easat-11044	140	2	variable	variable	ADJ
easat-11044	140	3	regression	regression	NOUN
easat-11044	140	4	coefficient	coefficient	NOUN
easat-11044	140	5	t	t	NOUN
easat-11044	140	6	-	-	PUNCT
easat-11044	140	7	value	value	NOUN
easat-11044	140	8	sig	sig	NOUN
easat-11044	140	9	.	.	PUNCT
easat-11044	141	1	(	(	PUNCT
easat-11044	141	2	p	p	NOUN
easat-11044	141	3	-	-	PUNCT
easat-11044	141	4	value	value	NOUN
easat-11044	141	5	)	)	PUNCT
easat-11044	141	6	remarks	remark	VERB
easat-11044	141	7	digital	digital	ADJ
easat-11044	141	8	branding	branding	NOUN
easat-11044	141	9	0.008	0.008	NUM
easat-11044	141	10	0.874	0.874	NUM
easat-11044	141	11	0.383	0.383	NUM
easat-11044	142	1	no	no	DET
easat-11044	142	2	heteroscedasticity	heteroscedasticity	NOUN
easat-11044	142	3	consumer	consumer	NOUN
easat-11044	142	4	perception	perception	NOUN
easat-11044	142	5	-0.005	-0.005	PUNCT
easat-11044	142	6	0.652	0.652	SYM
easat-11044	142	7	0.515	0.515	NUM
easat-11044	142	8	no	no	DET
easat-11044	142	9	heteroscedasticity	heteroscedasticity	NOUN
easat-11044	142	10	all	all	DET
easat-11044	142	11	variables	variable	NOUN
easat-11044	142	12	have	have	VERB
easat-11044	142	13	p	p	NOUN
easat-11044	142	14	-	-	PUNCT
easat-11044	142	15	values	value	NOUN
easat-11044	142	16	>	>	X
easat-11044	142	17	0.05	0.05	NUM
easat-11044	142	18	,	,	PUNCT
easat-11044	142	19	so	so	SCONJ
easat-11044	142	20	there	there	PRON
easat-11044	142	21	are	be	VERB
easat-11044	142	22	no	no	DET
easat-11044	142	23	symptoms	symptom	NOUN
easat-11044	142	24	of	of	ADP
easat-11044	142	25	heteroscedasticity	heteroscedasticity	NOUN
easat-11044	142	26	in	in	ADP
easat-11044	142	27	the	the	DET
easat-11044	142	28	model	model	NOUN
easat-11044	142	29	.	.	PUNCT
easat-11044	143	1	4.6	4.6	NUM
easat-11044	143	2	.	.	PUNCT
easat-11044	143	3	hypothesis	hypothesis	NOUN
easat-11044	143	4	testing	test	VERB
easat-11044	143	5	4.6.1	4.6.1	PROPN
easat-11044	143	6	.	.	PUNCT
easat-11044	143	7	partial	partial	ADJ
easat-11044	143	8	hypothesis	hypothesis	NOUN
easat-11044	143	9	test	test	NOUN
easat-11044	143	10	(	(	PUNCT
easat-11044	143	11	t	t	NOUN
easat-11044	143	12	-	-	PUNCT
easat-11044	143	13	test	test	NOUN
easat-11044	143	14	)	)	PUNCT
easat-11044	143	15	the	the	DET
easat-11044	143	16	t	t	PROPN
easat-11044	143	17	-	-	PUNCT
easat-11044	143	18	test	test	NOUN
easat-11044	143	19	is	be	AUX
easat-11044	143	20	used	use	VERB
easat-11044	143	21	to	to	PART
easat-11044	143	22	assess	assess	VERB
easat-11044	143	23	the	the	DET
easat-11044	143	24	influence	influence	NOUN
easat-11044	143	25	of	of	ADP
easat-11044	143	26	each	each	DET
easat-11044	143	27	independent	independent	ADJ
easat-11044	143	28	variable	variable	NOUN
easat-11044	143	29	on	on	ADP
easat-11044	143	30	the	the	DET
easat-11044	143	31	dependent	dependent	ADJ
easat-11044	143	32	variable	variable	NOUN
easat-11044	143	33	individually	individually	ADV
easat-11044	143	34	.	.	PUNCT
easat-11044	144	1	table	table	NOUN
easat-11044	144	2	8	8	NUM
easat-11044	144	3	.	.	PUNCT
easat-11044	144	4	t	t	NOUN
easat-11044	144	5	-	-	PUNCT
easat-11044	144	6	test	test	NOUN
easat-11044	144	7	results	result	NOUN
easat-11044	144	8	.	.	PUNCT
easat-11044	145	1	hypothesis	hypothesis	NOUN
easat-11044	145	2	beta	beta	NOUN
easat-11044	145	3	coefficient	coefficient	NOUN
easat-11044	145	4	t	t	NOUN
easat-11044	145	5	-	-	PUNCT
easat-11044	145	6	value	value	NOUN
easat-11044	145	7	sig	sig	NOUN
easat-11044	145	8	.	.	PUNCT
easat-11044	146	1	(	(	PUNCT
easat-11044	146	2	p	p	X
easat-11044	146	3	)	)	PUNCT
easat-11044	146	4	remarks	remark	NOUN
easat-11044	146	5	h1	h1	PROPN
easat-11044	146	6	:	:	PUNCT
easat-11044	146	7	digital	digital	ADJ
easat-11044	146	8	branding	branding	NOUN
easat-11044	146	9	→	→	SYM
easat-11044	146	10	consumer	consumer	NOUN
easat-11044	146	11	perception	perception	NOUN
easat-11044	146	12	0.642	0.642	NUM
easat-11044	146	13	6.80	6.80	NUM
easat-11044	146	14	0.000	0.000	NUM
easat-11044	146	15	significant	significant	ADJ
easat-11044	146	16	h2	h2	NOUN
easat-11044	146	17	:	:	PUNCT
easat-11044	146	18	consumer	consumer	NOUN
easat-11044	146	19	perception	perception	NOUN
easat-11044	146	20	→	→	SYM
easat-11044	146	21	market	market	NOUN
easat-11044	146	22	value	value	NOUN
easat-11044	146	23	0.511	0.511	NUM
easat-11044	146	24	5.25	5.25	NUM
easat-11044	146	25	0.000	0.000	NUM
easat-11044	146	26	significant	significant	ADJ
easat-11044	146	27	h3	h3	NOUN
easat-11044	146	28	:	:	PUNCT
easat-11044	146	29	digital	digital	ADJ
easat-11044	146	30	branding	branding	NOUN
easat-11044	146	31	→	→	SYM
easat-11044	146	32	market	market	NOUN
easat-11044	146	33	value	value	NOUN
easat-11044	146	34	(	(	PUNCT
easat-11044	146	35	direct	direct	ADJ
easat-11044	146	36	)	)	PUNCT
easat-11044	146	37	0.378	0.378	NUM
easat-11044	146	38	2.95	2.95	NUM
easat-11044	146	39	0.003	0.003	NUM
easat-11044	146	40	significant	significant	ADJ
easat-11044	146	41	all	all	DET
easat-11044	146	42	three	three	NUM
easat-11044	146	43	influence	influence	NOUN
easat-11044	146	44	paths	path	NOUN
easat-11044	146	45	show	show	VERB
easat-11044	146	46	p	p	NOUN
easat-11044	146	47	-	-	PUNCT
easat-11044	146	48	values	value	NOUN
easat-11044	146	49	<	<	X
easat-11044	146	50	0.05	0.05	NUM
easat-11044	146	51	,	,	PUNCT
easat-11044	146	52	indicating	indicate	VERB
easat-11044	146	53	that	that	SCONJ
easat-11044	146	54	all	all	DET
easat-11044	146	55	independent	independent	ADJ
easat-11044	146	56	variables	variable	NOUN
easat-11044	146	57	have	have	VERB
easat-11044	146	58	positive	positive	ADJ
easat-11044	146	59	and	and	CCONJ
easat-11044	146	60	significant	significant	ADJ
easat-11044	146	61	effects	effect	NOUN
easat-11044	146	62	on	on	ADP
easat-11044	146	63	their	their	PRON
easat-11044	146	64	respective	respective	ADJ
easat-11044	146	65	dependent	dependent	ADJ
easat-11044	146	66	variables	variable	NOUN
easat-11044	146	67	.	.	PUNCT
easat-11044	147	1	therefore	therefore	ADV
easat-11044	147	2	,	,	PUNCT
easat-11044	147	3	hypotheses	hypothesis	NOUN
easat-11044	147	4	h1	h1	PROPN
easat-11044	147	5	,	,	PUNCT
easat-11044	147	6	h2	h2	NOUN
easat-11044	147	7	,	,	PUNCT
easat-11044	147	8	and	and	CCONJ
easat-11044	147	9	h3	h3	NOUN
easat-11044	147	10	are	be	AUX
easat-11044	147	11	accepted	accept	VERB
easat-11044	147	12	.	.	PUNCT
easat-11044	148	1	946	946	NUM
easat-11044	148	2	edelweiss	edelweiss	PROPN
easat-11044	148	3	applied	apply	VERB
easat-11044	148	4	science	science	NOUN
easat-11044	148	5	and	and	CCONJ
easat-11044	148	6	technology	technology	NOUN
easat-11044	148	7	issn	issn	PROPN
easat-11044	148	8	:	:	PUNCT
easat-11044	148	9	2576	2576	NUM
easat-11044	148	10	-	-	SYM
easat-11044	148	11	8484	8484	NUM
easat-11044	148	12	vol	vol	NOUN
easat-11044	148	13	.	.	PROPN
easat-11044	149	1	9	9	NUM
easat-11044	149	2	,	,	PUNCT
easat-11044	149	3	no	no	INTJ
easat-11044	149	4	.	.	NOUN
easat-11044	149	5	11	11	NUM
easat-11044	149	6	:	:	PUNCT
easat-11044	149	7	940	940	NUM
easat-11044	149	8	-	-	SYM
easat-11044	149	9	951	951	NUM
easat-11044	149	10	,	,	PUNCT
easat-11044	149	11	2025	2025	NUM
easat-11044	149	12	doi	doi	NOUN
easat-11044	149	13	:	:	PUNCT
easat-11044	149	14	10.55214/2576	10.55214/2576	NUM
easat-11044	149	15	-	-	SYM
easat-11044	149	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	149	17	©	©	ADP
easat-11044	149	18	2025	2025	NUM
easat-11044	149	19	by	by	ADP
easat-11044	149	20	the	the	DET
easat-11044	149	21	authors	author	NOUN
easat-11044	149	22	;	;	PUNCT
easat-11044	149	23	licensee	licensee	PROPN
easat-11044	149	24	learning	learning	NOUN
easat-11044	149	25	gate	gate	NOUN
easat-11044	149	26	4.7	4.7	NUM
easat-11044	149	27	.	.	PUNCT
easat-11044	150	1	simultaneous	simultaneous	ADJ
easat-11044	150	2	hypothesis	hypothesis	NOUN
easat-11044	150	3	test	test	NOUN
easat-11044	150	4	(	(	PUNCT
easat-11044	150	5	f	f	X
easat-11044	150	6	-	-	PUNCT
easat-11044	150	7	test	test	NOUN
easat-11044	150	8	)	)	PUNCT
easat-11044	151	1	the	the	DET
easat-11044	151	2	f	f	X
easat-11044	151	3	-	-	PUNCT
easat-11044	151	4	test	test	NOUN
easat-11044	151	5	is	be	AUX
easat-11044	151	6	conducted	conduct	VERB
easat-11044	151	7	to	to	PART
easat-11044	151	8	assess	assess	VERB
easat-11044	151	9	the	the	DET
easat-11044	151	10	simultaneous	simultaneous	ADJ
easat-11044	151	11	influence	influence	NOUN
easat-11044	151	12	of	of	ADP
easat-11044	151	13	all	all	DET
easat-11044	151	14	independent	independent	ADJ
easat-11044	151	15	variables	variable	NOUN
easat-11044	151	16	on	on	ADP
easat-11044	151	17	the	the	DET
easat-11044	151	18	dependent	dependent	ADJ
easat-11044	151	19	variable	variable	NOUN
easat-11044	151	20	.	.	PUNCT
easat-11044	152	1	table	table	NOUN
easat-11044	152	2	9	9	NUM
easat-11044	152	3	.	.	PUNCT
easat-11044	153	1	f	f	X
easat-11044	153	2	-	-	PUNCT
easat-11044	153	3	test	test	NOUN
easat-11044	153	4	results	result	NOUN
easat-11044	153	5	.	.	PUNCT
easat-11044	154	1	model	model	NOUN
easat-11044	154	2	f	f	NOUN
easat-11044	154	3	-	-	PUNCT
easat-11044	154	4	value	value	NOUN
easat-11044	154	5	sig	sig	NOUN
easat-11044	154	6	.	.	PUNCT
easat-11044	155	1	(	(	PUNCT
easat-11044	155	2	p	p	X
easat-11044	155	3	)	)	PUNCT
easat-11044	155	4	remarks	remark	VERB
easat-11044	155	5	digital	digital	ADJ
easat-11044	155	6	branding	branding	NOUN
easat-11044	155	7	,	,	PUNCT
easat-11044	155	8	consumer	consumer	NOUN
easat-11044	155	9	perception	perception	NOUN
easat-11044	155	10	→	→	SYM
easat-11044	155	11	market	market	NOUN
easat-11044	155	12	value	value	NOUN
easat-11044	155	13	85.3	85.3	NUM
easat-11044	155	14	0.000	0.000	NUM
easat-11044	155	15	significant	significant	ADJ
easat-11044	155	16	the	the	DET
easat-11044	155	17	f	f	NOUN
easat-11044	155	18	-	-	PUNCT
easat-11044	155	19	value	value	NOUN
easat-11044	155	20	of	of	ADP
easat-11044	155	21	85.3	85.3	NUM
easat-11044	155	22	with	with	ADP
easat-11044	155	23	p	p	X
easat-11044	155	24	<	<	X
easat-11044	155	25	0.001	0.001	NUM
easat-11044	155	26	indicates	indicate	VERB
easat-11044	155	27	that	that	SCONJ
easat-11044	155	28	digital	digital	ADJ
easat-11044	155	29	branding	branding	NOUN
easat-11044	155	30	and	and	CCONJ
easat-11044	155	31	consumer	consumer	NOUN
easat-11044	155	32	perception	perception	NOUN
easat-11044	155	33	together	together	ADV
easat-11044	155	34	significantly	significantly	ADV
easat-11044	155	35	influence	influence	VERB
easat-11044	155	36	market	market	NOUN
easat-11044	155	37	value	value	NOUN
easat-11044	155	38	.	.	PUNCT
easat-11044	156	1	this	this	PRON
easat-11044	156	2	confirms	confirm	VERB
easat-11044	156	3	that	that	SCONJ
easat-11044	156	4	the	the	DET
easat-11044	156	5	regression	regression	NOUN
easat-11044	156	6	model	model	NOUN
easat-11044	156	7	used	use	VERB
easat-11044	156	8	is	be	AUX
easat-11044	156	9	valid	valid	ADJ
easat-11044	156	10	for	for	ADP
easat-11044	156	11	explaining	explain	VERB
easat-11044	156	12	the	the	DET
easat-11044	156	13	relationships	relationship	NOUN
easat-11044	156	14	between	between	ADP
easat-11044	156	15	the	the	DET
easat-11044	156	16	studied	studied	ADJ
easat-11044	156	17	variables	variable	NOUN
easat-11044	156	18	.	.	PUNCT
easat-11044	157	1	4.8	4.8	NUM
easat-11044	157	2	.	.	PUNCT
easat-11044	158	1	coefficient	coefficient	NOUN
easat-11044	158	2	of	of	ADP
easat-11044	158	3	determination	determination	NOUN
easat-11044	158	4	test	test	VERB
easat-11044	158	5	the	the	DET
easat-11044	158	6	coefficient	coefficient	NOUN
easat-11044	158	7	of	of	ADP
easat-11044	158	8	determination	determination	NOUN
easat-11044	158	9	test	test	NOUN
easat-11044	158	10	aims	aim	VERB
easat-11044	158	11	to	to	PART
easat-11044	158	12	measure	measure	VERB
easat-11044	158	13	the	the	DET
easat-11044	158	14	extent	extent	NOUN
easat-11044	158	15	to	to	PART
easat-11044	158	16	which	which	PRON
easat-11044	158	17	independent	independent	ADJ
easat-11044	158	18	variables	variable	NOUN
easat-11044	158	19	can	can	AUX
easat-11044	158	20	explain	explain	VERB
easat-11044	158	21	the	the	DET
easat-11044	158	22	variation	variation	NOUN
easat-11044	158	23	of	of	ADP
easat-11044	158	24	dependent	dependent	ADJ
easat-11044	158	25	variables	variable	NOUN
easat-11044	158	26	.	.	PUNCT
easat-11044	159	1	table	table	NOUN
easat-11044	159	2	10	10	NUM
easat-11044	159	3	.	.	PUNCT
easat-11044	160	1	coefficient	coefficient	NOUN
easat-11044	160	2	of	of	ADP
easat-11044	160	3	determination	determination	NOUN
easat-11044	160	4	test	test	NOUN
easat-11044	160	5	results	result	VERB
easat-11044	160	6	dependent	dependent	ADJ
easat-11044	160	7	variable	variable	ADJ
easat-11044	160	8	r	r	NOUN
easat-11044	160	9	-	-	PUNCT
easat-11044	160	10	square	square	ADJ
easat-11044	160	11	remarks	remark	NOUN
easat-11044	160	12	consumer	consumer	NOUN
easat-11044	160	13	perception	perception	NOUN
easat-11044	160	14	0.412	0.412	NUM
easat-11044	160	15	moderate	moderate	ADJ
easat-11044	160	16	–	–	PUNCT
easat-11044	160	17	41.2	41.2	NUM
easat-11044	160	18	%	%	NOUN
easat-11044	160	19	variance	variance	NOUN
easat-11044	160	20	explained	explain	VERB
easat-11044	160	21	by	by	ADP
easat-11044	160	22	model	model	NOUN
easat-11044	160	23	market	market	NOUN
easat-11044	160	24	value	value	NOUN
easat-11044	160	25	0.543	0.543	NUM
easat-11044	160	26	strong	strong	ADJ
easat-11044	160	27	–	–	PUNCT
easat-11044	160	28	54.3	54.3	NUM
easat-11044	160	29	%	%	NOUN
easat-11044	160	30	variance	variance	NOUN
easat-11044	160	31	explained	explain	VERB
easat-11044	160	32	by	by	ADP
easat-11044	160	33	model	model	NOUN
easat-11044	160	34	the	the	DET
easat-11044	160	35	r	r	NOUN
easat-11044	160	36	-	-	PUNCT
easat-11044	160	37	squared	square	VERB
easat-11044	160	38	value	value	NOUN
easat-11044	160	39	of	of	ADP
easat-11044	160	40	0.412	0.412	NUM
easat-11044	160	41	for	for	ADP
easat-11044	160	42	the	the	DET
easat-11044	160	43	consumer	consumer	NOUN
easat-11044	160	44	perception	perception	NOUN
easat-11044	160	45	variable	variable	NOUN
easat-11044	160	46	indicates	indicate	VERB
easat-11044	160	47	that	that	SCONJ
easat-11044	160	48	41.2	41.2	NUM
easat-11044	160	49	%	%	NOUN
easat-11044	160	50	of	of	ADP
easat-11044	160	51	perception	perception	NOUN
easat-11044	160	52	variation	variation	NOUN
easat-11044	160	53	can	can	AUX
easat-11044	160	54	be	be	AUX
easat-11044	160	55	explained	explain	VERB
easat-11044	160	56	by	by	ADP
easat-11044	160	57	digital	digital	ADJ
easat-11044	160	58	branding	branding	NOUN
easat-11044	160	59	.	.	PUNCT
easat-11044	161	1	meanwhile	meanwhile	ADV
easat-11044	161	2	,	,	PUNCT
easat-11044	161	3	an	an	DET
easat-11044	161	4	r²	r²	NOUN
easat-11044	161	5	of	of	ADP
easat-11044	161	6	0.543	0.543	NUM
easat-11044	161	7	for	for	ADP
easat-11044	161	8	the	the	DET
easat-11044	161	9	market	market	NOUN
easat-11044	161	10	value	value	NOUN
easat-11044	161	11	variable	variable	NOUN
easat-11044	161	12	suggests	suggest	VERB
easat-11044	161	13	that	that	SCONJ
easat-11044	161	14	digital	digital	ADJ
easat-11044	161	15	branding	branding	NOUN
easat-11044	161	16	and	and	CCONJ
easat-11044	161	17	consumer	consumer	NOUN
easat-11044	161	18	perception	perception	NOUN
easat-11044	161	19	together	together	ADV
easat-11044	161	20	can	can	AUX
easat-11044	161	21	explain	explain	VERB
easat-11044	161	22	54.3	54.3	NUM
easat-11044	161	23	%	%	NOUN
easat-11044	161	24	of	of	ADP
easat-11044	161	25	market	market	NOUN
easat-11044	161	26	value	value	NOUN
easat-11044	161	27	variation	variation	NOUN
easat-11044	161	28	,	,	PUNCT
easat-11044	161	29	while	while	SCONJ
easat-11044	161	30	the	the	DET
easat-11044	161	31	remaining	remain	VERB
easat-11044	161	32	45.7	45.7	NUM
easat-11044	161	33	%	%	NOUN
easat-11044	161	34	is	be	AUX
easat-11044	161	35	influenced	influence	VERB
easat-11044	161	36	by	by	ADP
easat-11044	161	37	other	other	ADJ
easat-11044	161	38	variables	variable	NOUN
easat-11044	161	39	outside	outside	ADP
easat-11044	161	40	the	the	DET
easat-11044	161	41	research	research	NOUN
easat-11044	161	42	model	model	NOUN
easat-11044	161	43	.	.	PUNCT
easat-11044	162	1	4.9	4.9	NUM
easat-11044	162	2	.	.	PUNCT
easat-11044	162	3	sobel	sobel	PROPN
easat-11044	162	4	test	test	PROPN
easat-11044	162	5	the	the	DET
easat-11044	162	6	sobel	sobel	PROPN
easat-11044	162	7	test	test	NOUN
easat-11044	162	8	is	be	AUX
easat-11044	162	9	used	use	VERB
easat-11044	162	10	to	to	PART
easat-11044	162	11	assess	assess	VERB
easat-11044	162	12	the	the	DET
easat-11044	162	13	significance	significance	NOUN
easat-11044	162	14	of	of	ADP
easat-11044	162	15	indirect	indirect	ADJ
easat-11044	162	16	effects	effect	NOUN
easat-11044	162	17	of	of	ADP
easat-11044	162	18	independent	independent	ADJ
easat-11044	162	19	variables	variable	NOUN
easat-11044	162	20	on	on	ADP
easat-11044	162	21	dependent	dependent	ADJ
easat-11044	162	22	variables	variable	NOUN
easat-11044	162	23	through	through	ADP
easat-11044	162	24	intervening	intervene	VERB
easat-11044	162	25	variables	variable	NOUN
easat-11044	162	26	.	.	PUNCT
easat-11044	163	1	in	in	ADP
easat-11044	163	2	this	this	DET
easat-11044	163	3	study	study	NOUN
easat-11044	163	4	,	,	PUNCT
easat-11044	163	5	digital	digital	ADJ
easat-11044	163	6	branding	branding	NOUN
easat-11044	163	7	(	(	PUNCT
easat-11044	163	8	x	x	X
easat-11044	163	9	)	)	PUNCT
easat-11044	163	10	serves	serve	VERB
easat-11044	163	11	as	as	ADP
easat-11044	163	12	the	the	DET
easat-11044	163	13	independent	independent	ADJ
easat-11044	163	14	variable	variable	NOUN
easat-11044	163	15	,	,	PUNCT
easat-11044	163	16	consumer	consumer	NOUN
easat-11044	163	17	perception	perception	NOUN
easat-11044	163	18	(	(	PUNCT
easat-11044	163	19	m	m	NOUN
easat-11044	163	20	)	)	PUNCT
easat-11044	163	21	as	as	ADP
easat-11044	163	22	the	the	DET
easat-11044	163	23	intervening	intervene	VERB
easat-11044	163	24	variable	variable	NOUN
easat-11044	163	25	,	,	PUNCT
easat-11044	163	26	and	and	CCONJ
easat-11044	163	27	market	market	NOUN
easat-11044	163	28	value	value	NOUN
easat-11044	163	29	(	(	PUNCT
easat-11044	163	30	y	y	NOUN
easat-11044	163	31	)	)	PUNCT
easat-11044	163	32	as	as	ADP
easat-11044	163	33	the	the	DET
easat-11044	163	34	dependent	dependent	ADJ
easat-11044	163	35	variable	variable	NOUN
easat-11044	163	36	.	.	PUNCT
easat-11044	164	1	table	table	NOUN
easat-11044	164	2	11	11	NUM
easat-11044	164	3	.	.	PUNCT
easat-11044	165	1	path	path	NOUN
easat-11044	165	2	analysis	analysis	NOUN
easat-11044	165	3	results	result	NOUN
easat-11044	165	4	and	and	CCONJ
easat-11044	165	5	sobel	sobel	NOUN
easat-11044	165	6	test	test	NOUN
easat-11044	165	7	.	.	PUNCT
easat-11044	166	1	path	path	NOUN
easat-11044	166	2	coefficient	coefficient	NOUN
easat-11044	166	3	(	(	PUNCT
easat-11044	166	4	β	β	NOUN
easat-11044	166	5	)	)	PUNCT
easat-11044	166	6	std	std	NOUN
easat-11044	166	7	.	.	NOUN
easat-11044	166	8	error	error	NOUN
easat-11044	166	9	t	t	NOUN
easat-11044	166	10	-	-	PUNCT
easat-11044	166	11	value	value	NOUN
easat-11044	166	12	sig	sig	NOUN
easat-11044	166	13	.	.	PUNCT
easat-11044	167	1	(	(	PUNCT
easat-11044	167	2	p	p	X
easat-11044	167	3	)	)	PUNCT
easat-11044	167	4	x	x	PUNCT
easat-11044	168	1	→	→	SYM
easat-11044	168	2	m	m	PROPN
easat-11044	168	3	(	(	PUNCT
easat-11044	168	4	a	a	NOUN
easat-11044	168	5	)	)	PUNCT
easat-11044	168	6	0.642	0.642	NUM
easat-11044	168	7	0.094	0.094	NUM
easat-11044	168	8	6.83	6.83	NUM
easat-11044	168	9	0.000	0.000	NUM
easat-11044	168	10	m	m	PROPN
easat-11044	168	11	→	→	SYM
easat-11044	168	12	y	y	PROPN
easat-11044	168	13	(	(	PUNCT
easat-11044	168	14	b	b	NOUN
easat-11044	168	15	)	)	PUNCT
easat-11044	168	16	0.511	0.511	NUM
easat-11044	168	17	0.097	0.097	NUM
easat-11044	168	18	5.27	5.27	NUM
easat-11044	168	19	0.000	0.000	NUM
easat-11044	168	20	x	x	PUNCT
easat-11044	168	21	→	→	SYM
easat-11044	168	22	y	y	PROPN
easat-11044	168	23	(	(	PUNCT
easat-11044	168	24	direct	direct	ADJ
easat-11044	168	25	)	)	PUNCT
easat-11044	168	26	0.378	0.378	NUM
easat-11044	168	27	0.128	0.128	NUM
easat-11044	168	28	2.95	2.95	NUM
easat-11044	168	29	0.003	0.003	NUM
easat-11044	168	30	sobel	sobel	NOUN
easat-11044	168	31	test	test	NOUN
easat-11044	168	32	calculation	calculation	NOUN
easat-11044	168	33	:	:	PUNCT
easat-11044	168	34	z	z	X
easat-11044	168	35	=	=	SYM
easat-11044	168	36	(	(	PUNCT
easat-11044	168	37	a	a	DET
easat-11044	168	38	×	×	PROPN
easat-11044	168	39	b	b	NOUN
easat-11044	168	40	)	)	PUNCT
easat-11044	168	41	/	/	SYM
easat-11044	169	1	√(b²	√(b²	PROPN
easat-11044	169	2	×	×	NOUN
easat-11044	169	3	sa²	sa²	NOUN
easat-11044	169	4	+	+	CCONJ
easat-11044	169	5	a²	a²	NOUN
easat-11044	169	6	×	×	PROPN
easat-11044	169	7	sb²	sb²	NOUN
easat-11044	169	8	)	)	PUNCT
easat-11044	169	9	z	z	NOUN
easat-11044	169	10	=	=	PUNCT
easat-11044	169	11	(	(	PUNCT
easat-11044	169	12	0.642	0.642	NUM
easat-11044	169	13	×	×	NOUN
easat-11044	169	14	0.511	0.511	NUM
easat-11044	169	15	)	)	PUNCT
easat-11044	169	16	/	/	PUNCT
easat-11044	169	17	√((0.511)²	√((0.511)²	ADJ
easat-11044	169	18	×	×	NOUN
easat-11044	169	19	(	(	PUNCT
easat-11044	169	20	0.094)²	0.094)²	NUM
easat-11044	169	21	+	+	CCONJ
easat-11044	169	22	(	(	PUNCT
easat-11044	169	23	0.642)²	0.642)²	NUM
easat-11044	169	24	×	×	NOUN
easat-11044	169	25	(	(	PUNCT
easat-11044	169	26	0.097)²	0.097)²	NUM
easat-11044	169	27	)	)	PUNCT
easat-11044	169	28	z	z	NOUN
easat-11044	170	1	=	=	PUNCT
easat-11044	170	2	0.3279	0.3279	NUM
easat-11044	170	3	/	/	SYM
easat-11044	170	4	√(0.2611	√(0.2611	NOUN
easat-11044	170	5	×	×	NOUN
easat-11044	170	6	0.0088	0.0088	NUM
easat-11044	170	7	+	+	NUM
easat-11044	170	8	0.4121	0.4121	NUM
easat-11044	170	9	×	×	NOUN
easat-11044	170	10	0.0094	0.0094	NUM
easat-11044	170	11	)	)	PUNCT
easat-11044	170	12	z	z	NOUN
easat-11044	170	13	=	=	PUNCT
easat-11044	170	14	0.3279	0.3279	NUM
easat-11044	170	15	/	/	SYM
easat-11044	170	16	√(0.002297	√(0.002297	NOUN
easat-11044	170	17	+	+	NOUN
easat-11044	170	18	0.003871	0.003871	NUM
easat-11044	170	19	)	)	PUNCT
easat-11044	170	20	z	z	X
easat-11044	171	1	=	=	PUNCT
easat-11044	171	2	0.3279	0.3279	NUM
easat-11044	171	3	/	/	SYM
easat-11044	171	4	√0.006168	√0.006168	NOUN
easat-11044	171	5	z	z	NOUN
easat-11044	172	1	=	=	SYM
easat-11044	172	2	0.3279	0.3279	NUM
easat-11044	172	3	/	/	SYM
easat-11044	172	4	0.07854	0.07854	NUM
easat-11044	172	5	z	z	NOUN
easat-11044	172	6	=	=	SYM
easat-11044	172	7	4.18	4.18	NUM
easat-11044	172	8	947	947	NUM
easat-11044	172	9	edelweiss	edelweiss	PROPN
easat-11044	172	10	applied	apply	VERB
easat-11044	172	11	science	science	NOUN
easat-11044	172	12	and	and	CCONJ
easat-11044	172	13	technology	technology	NOUN
easat-11044	172	14	issn	issn	PROPN
easat-11044	172	15	:	:	PUNCT
easat-11044	172	16	2576	2576	NUM
easat-11044	172	17	-	-	SYM
easat-11044	172	18	8484	8484	NUM
easat-11044	172	19	vol	vol	NOUN
easat-11044	172	20	.	.	PROPN
easat-11044	173	1	9	9	NUM
easat-11044	173	2	,	,	PUNCT
easat-11044	173	3	no	no	INTJ
easat-11044	173	4	.	.	NOUN
easat-11044	173	5	11	11	NUM
easat-11044	173	6	:	:	PUNCT
easat-11044	173	7	940	940	NUM
easat-11044	173	8	-	-	SYM
easat-11044	173	9	951	951	NUM
easat-11044	173	10	,	,	PUNCT
easat-11044	173	11	2025	2025	NUM
easat-11044	173	12	doi	doi	NOUN
easat-11044	173	13	:	:	PUNCT
easat-11044	173	14	10.55214/2576	10.55214/2576	NUM
easat-11044	173	15	-	-	SYM
easat-11044	173	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	173	17	©	©	ADP
easat-11044	173	18	2025	2025	NUM
easat-11044	173	19	by	by	ADP
easat-11044	173	20	the	the	DET
easat-11044	173	21	authors	author	NOUN
easat-11044	173	22	;	;	PUNCT
easat-11044	174	1	licensee	licensee	PROPN
easat-11044	174	2	learning	learn	VERB
easat-11044	174	3	gate	gate	NOUN
easat-11044	174	4	table	table	NOUN
easat-11044	174	5	12	12	NUM
easat-11044	174	6	.	.	PUNCT
easat-11044	174	7	sobel	sobel	PROPN
easat-11044	174	8	test	test	NOUN
easat-11044	174	9	results	result	VERB
easat-11044	174	10	indirect	indirect	ADJ
easat-11044	174	11	path	path	NOUN
easat-11044	174	12	(	(	PUNCT
easat-11044	174	13	x	x	X
easat-11044	174	14	→	→	SYM
easat-11044	174	15	m	m	PROPN
easat-11044	174	16	→	→	SYM
easat-11044	174	17	y	y	X
easat-11044	174	18	)	)	PUNCT
easat-11044	174	19	z	z	PROPN
easat-11044	174	20	-	-	PUNCT
easat-11044	174	21	sobel	sobel	NOUN
easat-11044	174	22	p	p	NOUN
easat-11044	174	23	-	-	PUNCT
easat-11044	174	24	value	value	NOUN
easat-11044	174	25	remarks	remark	VERB
easat-11044	174	26	digital	digital	ADJ
easat-11044	174	27	branding	branding	NOUN
easat-11044	174	28	→	→	SYM
easat-11044	174	29	consumer	consumer	NOUN
easat-11044	174	30	perception	perception	NOUN
easat-11044	174	31	→	→	SYM
easat-11044	174	32	market	market	NOUN
easat-11044	174	33	value	value	NOUN
easat-11044	174	34	4.18	4.18	NUM
easat-11044	174	35	0.000	0.000	NUM
easat-11044	174	36	significant	significant	ADJ
easat-11044	174	37	the	the	DET
easat-11044	174	38	z	z	PROPN
easat-11044	174	39	-	-	PUNCT
easat-11044	174	40	sobel	sobel	NOUN
easat-11044	174	41	value	value	NOUN
easat-11044	174	42	of	of	ADP
easat-11044	174	43	4.18	4.18	NUM
easat-11044	174	44	>	>	SYM
easat-11044	174	45	1.96	1.96	NUM
easat-11044	174	46	at	at	ADP
easat-11044	174	47	α	α	NOUN
easat-11044	174	48	=	=	NOUN
easat-11044	174	49	0.05	0.05	NUM
easat-11044	174	50	,	,	PUNCT
easat-11044	174	51	with	with	ADP
easat-11044	174	52	a	a	DET
easat-11044	174	53	p	p	NOUN
easat-11044	174	54	-	-	PUNCT
easat-11044	174	55	value	value	NOUN
easat-11044	174	56	<	<	X
easat-11044	174	57	0.05	0.05	NUM
easat-11044	174	58	.	.	PUNCT
easat-11044	175	1	this	this	PRON
easat-11044	175	2	indicates	indicate	VERB
easat-11044	175	3	that	that	SCONJ
easat-11044	175	4	consumer	consumer	NOUN
easat-11044	175	5	perception	perception	NOUN
easat-11044	175	6	significantly	significantly	ADV
easat-11044	175	7	mediates	mediate	VERB
easat-11044	175	8	the	the	DET
easat-11044	175	9	influence	influence	NOUN
easat-11044	175	10	of	of	ADP
easat-11044	175	11	digital	digital	ADJ
easat-11044	175	12	branding	branding	NOUN
easat-11044	175	13	on	on	ADP
easat-11044	175	14	market	market	NOUN
easat-11044	175	15	value	value	NOUN
easat-11044	175	16	.	.	PUNCT
easat-11044	176	1	this	this	PRON
easat-11044	176	2	means	mean	VERB
easat-11044	176	3	that	that	SCONJ
easat-11044	176	4	increasing	increase	VERB
easat-11044	176	5	digital	digital	ADJ
easat-11044	176	6	branding	branding	NOUN
easat-11044	176	7	not	not	PART
easat-11044	176	8	only	only	ADV
easat-11044	176	9	has	have	VERB
easat-11044	176	10	a	a	DET
easat-11044	176	11	direct	direct	ADJ
easat-11044	176	12	impact	impact	NOUN
easat-11044	176	13	on	on	ADP
easat-11044	176	14	market	market	NOUN
easat-11044	176	15	value	value	NOUN
easat-11044	176	16	but	but	CCONJ
easat-11044	176	17	also	also	ADV
easat-11044	176	18	enhances	enhance	VERB
easat-11044	176	19	market	market	NOUN
easat-11044	176	20	value	value	NOUN
easat-11044	176	21	indirectly	indirectly	ADV
easat-11044	176	22	through	through	ADP
easat-11044	176	23	increasing	increase	VERB
easat-11044	176	24	consumer	consumer	NOUN
easat-11044	176	25	perception	perception	NOUN
easat-11044	176	26	.	.	PUNCT
easat-11044	177	1	4.10	4.10	NUM
easat-11044	177	2	.	.	PUNCT
easat-11044	178	1	path	path	NOUN
easat-11044	178	2	analysis	analysis	NOUN
easat-11044	178	3	model	model	NOUN
easat-11044	178	4	the	the	DET
easat-11044	178	5	path	path	NOUN
easat-11044	178	6	diagram	diagram	NOUN
easat-11044	178	7	(	(	PUNCT
easat-11044	178	8	path	path	NOUN
easat-11044	178	9	analysis	analysis	NOUN
easat-11044	178	10	)	)	PUNCT
easat-11044	178	11	illustrates	illustrate	VERB
easat-11044	178	12	the	the	DET
easat-11044	178	13	structural	structural	ADJ
easat-11044	178	14	relationship	relationship	NOUN
easat-11044	178	15	between	between	ADP
easat-11044	178	16	digital	digital	ADJ
easat-11044	178	17	branding	branding	NOUN
easat-11044	178	18	(	(	PUNCT
easat-11044	178	19	x	x	NOUN
easat-11044	178	20	)	)	PUNCT
easat-11044	178	21	,	,	PUNCT
easat-11044	178	22	consumer	consumer	NOUN
easat-11044	178	23	perception	perception	NOUN
easat-11044	178	24	(	(	PUNCT
easat-11044	178	25	m	m	NOUN
easat-11044	178	26	)	)	PUNCT
easat-11044	178	27	,	,	PUNCT
easat-11044	178	28	and	and	CCONJ
easat-11044	178	29	market	market	NOUN
easat-11044	178	30	value	value	NOUN
easat-11044	178	31	(	(	PUNCT
easat-11044	178	32	y	y	NOUN
easat-11044	178	33	)	)	PUNCT
easat-11044	178	34	.	.	PUNCT
easat-11044	179	1	path	path	NOUN
easat-11044	179	2	analysis	analysis	NOUN
easat-11044	179	3	diagram	diagram	NOUN
easat-11044	179	4	showing	show	VERB
easat-11044	179	5	relationships	relationship	NOUN
easat-11044	179	6	between	between	ADP
easat-11044	179	7	digital	digital	ADJ
easat-11044	179	8	branding	branding	NOUN
easat-11044	179	9	(	(	PUNCT
easat-11044	179	10	x	x	NOUN
easat-11044	179	11	)	)	PUNCT
easat-11044	179	12	,	,	PUNCT
easat-11044	179	13	consumer	consumer	NOUN
easat-11044	179	14	perception	perception	NOUN
easat-11044	179	15	(	(	PUNCT
easat-11044	179	16	m	m	NOUN
easat-11044	179	17	)	)	PUNCT
easat-11044	179	18	,	,	PUNCT
easat-11044	179	19	and	and	CCONJ
easat-11044	179	20	market	market	NOUN
easat-11044	179	21	value	value	NOUN
easat-11044	179	22	(	(	PUNCT
easat-11044	179	23	y	y	NOUN
easat-11044	179	24	)	)	PUNCT
easat-11044	179	25	with	with	ADP
easat-11044	179	26	coefficients	coefficient	NOUN
easat-11044	179	27	β	β	NOUN
easat-11044	179	28	=	=	SYM
easat-11044	179	29	0.642	0.642	NUM
easat-11044	179	30	(	(	PUNCT
easat-11044	179	31	p	p	X
easat-11044	179	32	=	=	NOUN
easat-11044	179	33	0.000	0.000	NUM
easat-11044	179	34	)	)	PUNCT
easat-11044	179	35	,	,	PUNCT
easat-11044	179	36	β	β	X
easat-11044	179	37	=	=	PUNCT
easat-11044	179	38	0.511	0.511	NUM
easat-11044	179	39	(	(	PUNCT
easat-11044	179	40	p	p	X
easat-11044	179	41	=	=	NOUN
easat-11044	179	42	0.000	0.000	NUM
easat-11044	179	43	)	)	PUNCT
easat-11044	179	44	,	,	PUNCT
easat-11044	179	45	and	and	CCONJ
easat-11044	179	46	β	β	X
easat-11044	179	47	=	=	SYM
easat-11044	179	48	0.378	0.378	NUM
easat-11044	179	49	(	(	PUNCT
easat-11044	179	50	p	p	X
easat-11044	179	51	=	=	NOUN
easat-11044	179	52	0.003	0.003	NUM
easat-11044	179	53	)	)	PUNCT
easat-11044	179	54	.	.	PUNCT
easat-11044	180	1	figure	figure	NOUN
easat-11044	180	2	1	1	NUM
easat-11044	180	3	.	.	PUNCT
easat-11044	180	4	path	path	NOUN
easat-11044	180	5	analysis	analysis	NOUN
easat-11044	180	6	.	.	PUNCT
easat-11044	181	1	path	path	NOUN
easat-11044	181	2	analysis	analysis	NOUN
easat-11044	181	3	diagram	diagram	NOUN
easat-11044	181	4	of	of	ADP
easat-11044	181	5	the	the	DET
easat-11044	181	6	role	role	NOUN
easat-11044	181	7	of	of	ADP
easat-11044	181	8	digital	digital	ADJ
easat-11044	181	9	branding	branding	NOUN
easat-11044	181	10	in	in	ADP
easat-11044	181	11	enhancing	enhance	VERB
easat-11044	181	12	cardamom	cardamom	NOUN
easat-11044	181	13	market	market	NOUN
easat-11044	181	14	value	value	NOUN
easat-11044	181	15	through	through	ADP
easat-11044	181	16	the	the	DET
easat-11044	181	17	dekego	dekego	ADJ
easat-11044	181	18	web	web	NOUN
easat-11044	181	19	platform	platform	NOUN
easat-11044	181	20	based	base	VERB
easat-11044	181	21	on	on	ADP
easat-11044	181	22	path	path	NOUN
easat-11044	181	23	analysis	analysis	NOUN
easat-11044	181	24	results	result	NOUN
easat-11044	181	25	,	,	PUNCT
easat-11044	181	26	directional	directional	ADJ
easat-11044	181	27	arrows	arrow	NOUN
easat-11044	181	28	indicate	indicate	VERB
easat-11044	181	29	causal	causal	ADJ
easat-11044	181	30	relationships	relationship	NOUN
easat-11044	181	31	,	,	PUNCT
easat-11044	181	32	while	while	SCONJ
easat-11044	181	33	numbers	number	NOUN
easat-11044	181	34	on	on	ADP
easat-11044	181	35	paths	path	NOUN
easat-11044	181	36	represent	represent	VERB
easat-11044	181	37	standardized	standardized	ADJ
easat-11044	181	38	regression	regression	NOUN
easat-11044	181	39	coefficients	coefficient	NOUN
easat-11044	181	40	(	(	PUNCT
easat-11044	181	41	β	β	NOUN
easat-11044	181	42	)	)	PUNCT
easat-11044	181	43	with	with	ADP
easat-11044	181	44	significance	significance	NOUN
easat-11044	181	45	values	value	NOUN
easat-11044	181	46	(	(	PUNCT
easat-11044	181	47	p	p	NOUN
easat-11044	181	48	-	-	PUNCT
easat-11044	181	49	values	value	NOUN
easat-11044	181	50	)	)	PUNCT
easat-11044	181	51	.	.	PUNCT
easat-11044	182	1	1	1	X
easat-11044	182	2	.	.	X
easat-11044	182	3	digital	digital	ADJ
easat-11044	182	4	branding	branding	NOUN
easat-11044	182	5	consumer	consumer	NOUN
easat-11044	182	6	perception	perception	NOUN
easat-11044	182	7	the	the	DET
easat-11044	182	8	coefficient	coefficient	NOUN
easat-11044	182	9	β	β	X
easat-11044	182	10	=	=	NOUN
easat-11044	182	11	0.642	0.642	NUM
easat-11044	182	12	with	with	ADP
easat-11044	182	13	p	p	NOUN
easat-11044	182	14	=	=	NOUN
easat-11044	182	15	0.000	0.000	NUM
easat-11044	182	16	indicates	indicate	VERB
easat-11044	182	17	that	that	SCONJ
easat-11044	182	18	digital	digital	ADJ
easat-11044	182	19	branding	branding	NOUN
easat-11044	182	20	has	have	VERB
easat-11044	182	21	a	a	DET
easat-11044	182	22	positive	positive	ADJ
easat-11044	182	23	and	and	CCONJ
easat-11044	182	24	significant	significant	ADJ
easat-11044	182	25	influence	influence	NOUN
easat-11044	182	26	on	on	ADP
easat-11044	182	27	consumer	consumer	NOUN
easat-11044	182	28	perception	perception	NOUN
easat-11044	182	29	.	.	PUNCT
easat-11044	183	1	this	this	PRON
easat-11044	183	2	suggests	suggest	VERB
easat-11044	183	3	that	that	SCONJ
easat-11044	183	4	the	the	DET
easat-11044	183	5	more	more	ADV
easat-11044	183	6	optimal	optimal	ADJ
easat-11044	183	7	the	the	DET
easat-11044	183	8	digital	digital	ADJ
easat-11044	183	9	branding	branding	NOUN
easat-11044	183	10	strategy	strategy	NOUN
easat-11044	183	11	applied	apply	VERB
easat-11044	183	12	,	,	PUNCT
easat-11044	183	13	such	such	ADJ
easat-11044	183	14	as	as	ADP
easat-11044	183	15	through	through	ADP
easat-11044	183	16	visual	visual	ADJ
easat-11044	183	17	content	content	NOUN
easat-11044	183	18	quality	quality	NOUN
easat-11044	183	19	,	,	PUNCT
easat-11044	183	20	consistent	consistent	ADJ
easat-11044	183	21	brand	brand	NOUN
easat-11044	183	22	narrative	narrative	NOUN
easat-11044	183	23	,	,	PUNCT
easat-11044	183	24	and	and	CCONJ
easat-11044	183	25	platform	platform	NOUN
easat-11044	183	26	interactivity	interactivity	NOUN
easat-11044	183	27	,	,	PUNCT
easat-11044	183	28	the	the	PRON
easat-11044	183	29	more	more	ADV
easat-11044	183	30	positive	positive	ADJ
easat-11044	183	31	the	the	DET
easat-11044	183	32	consumer	consumer	NOUN
easat-11044	183	33	perception	perception	NOUN
easat-11044	183	34	of	of	ADP
easat-11044	183	35	the	the	DET
easat-11044	183	36	product	product	NOUN
easat-11044	183	37	or	or	CCONJ
easat-11044	183	38	brand	brand	NOUN
easat-11044	183	39	becomes	become	VERB
easat-11044	183	40	.	.	PUNCT
easat-11044	184	1	this	this	DET
easat-11044	184	2	finding	finding	NOUN
easat-11044	184	3	is	be	AUX
easat-11044	184	4	consistent	consistent	ADJ
easat-11044	184	5	with	with	ADP
easat-11044	184	6	the	the	DET
easat-11044	184	7	brand	brand	NOUN
easat-11044	184	8	equity	equity	NOUN
easat-11044	184	9	framework	framework	NOUN
easat-11044	184	10	[	[	X
easat-11044	184	11	10	10	NUM
easat-11044	184	12	]	]	PUNCT
easat-11044	184	13	,	,	PUNCT
easat-11044	184	14	which	which	PRON
easat-11044	184	15	emphasizes	emphasize	VERB
easat-11044	184	16	that	that	SCONJ
easat-11044	184	17	a	a	DET
easat-11044	184	18	strong	strong	ADJ
easat-11044	184	19	brand	brand	NOUN
easat-11044	184	20	image	image	NOUN
easat-11044	184	21	will	will	AUX
easat-11044	184	22	increase	increase	VERB
easat-11044	184	23	quality	quality	NOUN
easat-11044	184	24	perception	perception	NOUN
easat-11044	184	25	in	in	ADP
easat-11044	184	26	consumers	consumer	NOUN
easat-11044	184	27	'	'	PART
easat-11044	184	28	minds	mind	NOUN
easat-11044	184	29	.	.	PUNCT
easat-11044	185	1	2	2	X
easat-11044	185	2	.	.	X
easat-11044	185	3	consumer	consumer	NOUN
easat-11044	185	4	perception	perception	NOUN
easat-11044	185	5	market	market	NOUN
easat-11044	185	6	value	value	NOUN
easat-11044	185	7	948	948	NUM
easat-11044	185	8	edelweiss	edelweiss	PROPN
easat-11044	185	9	applied	apply	VERB
easat-11044	185	10	science	science	NOUN
easat-11044	185	11	and	and	CCONJ
easat-11044	185	12	technology	technology	NOUN
easat-11044	185	13	issn	issn	PROPN
easat-11044	185	14	:	:	PUNCT
easat-11044	185	15	2576	2576	NUM
easat-11044	185	16	-	-	SYM
easat-11044	185	17	8484	8484	NUM
easat-11044	185	18	vol	vol	NOUN
easat-11044	185	19	.	.	PROPN
easat-11044	185	20	9	9	NUM
easat-11044	185	21	,	,	PUNCT
easat-11044	185	22	no	no	INTJ
easat-11044	185	23	.	.	NOUN
easat-11044	185	24	11	11	NUM
easat-11044	185	25	:	:	PUNCT
easat-11044	185	26	940	940	NUM
easat-11044	185	27	-	-	SYM
easat-11044	185	28	951	951	NUM
easat-11044	185	29	,	,	PUNCT
easat-11044	185	30	2025	2025	NUM
easat-11044	185	31	doi	doi	NOUN
easat-11044	185	32	:	:	PUNCT
easat-11044	185	33	10.55214/2576	10.55214/2576	NUM
easat-11044	185	34	-	-	SYM
easat-11044	185	35	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	185	36	©	©	ADP
easat-11044	185	37	2025	2025	NUM
easat-11044	185	38	by	by	ADP
easat-11044	185	39	the	the	DET
easat-11044	185	40	authors	author	NOUN
easat-11044	185	41	;	;	PUNCT
easat-11044	185	42	licensee	licensee	PROPN
easat-11044	185	43	learning	learning	NOUN
easat-11044	185	44	gate	gate	VERB
easat-11044	185	45	the	the	DET
easat-11044	185	46	coefficient	coefficient	NOUN
easat-11044	185	47	β	β	X
easat-11044	185	48	=	=	NOUN
easat-11044	185	49	0.511	0.511	NUM
easat-11044	185	50	with	with	ADP
easat-11044	185	51	p	p	NOUN
easat-11044	185	52	=	=	SYM
easat-11044	185	53	0.000	0.000	NUM
easat-11044	185	54	indicates	indicate	VERB
easat-11044	185	55	a	a	DET
easat-11044	185	56	significant	significant	ADJ
easat-11044	185	57	positive	positive	ADJ
easat-11044	185	58	influence	influence	NOUN
easat-11044	185	59	of	of	ADP
easat-11044	185	60	consumer	consumer	NOUN
easat-11044	185	61	perception	perception	NOUN
easat-11044	185	62	on	on	ADP
easat-11044	185	63	market	market	NOUN
easat-11044	185	64	value	value	NOUN
easat-11044	185	65	.	.	PUNCT
easat-11044	186	1	this	this	PRON
easat-11044	186	2	supports	support	VERB
easat-11044	186	3	the	the	DET
easat-11044	186	4	perceived	perceive	VERB
easat-11044	186	5	value	value	NOUN
easat-11044	186	6	theory	theory	NOUN
easat-11044	186	7	[	[	X
easat-11044	186	8	14	14	NUM
easat-11044	186	9	]	]	PUNCT
easat-11044	186	10	where	where	SCONJ
easat-11044	186	11	consumer	consumer	NOUN
easat-11044	186	12	perception	perception	NOUN
easat-11044	186	13	of	of	ADP
easat-11044	186	14	product	product	NOUN
easat-11044	186	15	benefits	benefit	NOUN
easat-11044	186	16	compared	compare	VERB
easat-11044	186	17	to	to	ADP
easat-11044	186	18	costs	cost	NOUN
easat-11044	186	19	incurred	incur	VERB
easat-11044	186	20	becomes	become	VERB
easat-11044	186	21	a	a	DET
easat-11044	186	22	determinant	determinant	NOUN
easat-11044	186	23	of	of	ADP
easat-11044	186	24	willingness	willingness	NOUN
easat-11044	186	25	to	to	PART
easat-11044	186	26	pay	pay	VERB
easat-11044	186	27	.	.	PUNCT
easat-11044	187	1	the	the	PRON
easat-11044	187	2	higher	high	ADJ
easat-11044	187	3	the	the	DET
easat-11044	187	4	positive	positive	ADJ
easat-11044	187	5	consumer	consumer	NOUN
easat-11044	187	6	perception	perception	NOUN
easat-11044	187	7	,	,	PUNCT
easat-11044	187	8	the	the	PRON
easat-11044	187	9	greater	great	ADJ
easat-11044	187	10	the	the	DET
easat-11044	187	11	likelihood	likelihood	NOUN
easat-11044	187	12	that	that	SCONJ
easat-11044	187	13	they	they	PRON
easat-11044	187	14	are	be	AUX
easat-11044	187	15	willing	willing	ADJ
easat-11044	187	16	to	to	PART
easat-11044	187	17	pay	pay	VERB
easat-11044	187	18	higher	high	ADJ
easat-11044	187	19	prices	price	NOUN
easat-11044	187	20	.	.	PUNCT
easat-11044	188	1	3	3	X
easat-11044	188	2	.	.	X
easat-11044	188	3	digital	digital	ADJ
easat-11044	188	4	branding	branding	NOUN
easat-11044	188	5	market	market	NOUN
easat-11044	188	6	value	value	NOUN
easat-11044	188	7	the	the	DET
easat-11044	188	8	coefficient	coefficient	NOUN
easat-11044	188	9	β	β	X
easat-11044	188	10	=	=	NOUN
easat-11044	188	11	0.378	0.378	NUM
easat-11044	188	12	with	with	ADP
easat-11044	188	13	p	p	NOUN
easat-11044	188	14	=	=	NOUN
easat-11044	188	15	0.003	0.003	NUM
easat-11044	188	16	indicates	indicate	VERB
easat-11044	188	17	a	a	DET
easat-11044	188	18	positive	positive	ADJ
easat-11044	188	19	and	and	CCONJ
easat-11044	188	20	significant	significant	ADJ
easat-11044	188	21	direct	direct	ADJ
easat-11044	188	22	influence	influence	NOUN
easat-11044	188	23	of	of	ADP
easat-11044	188	24	digital	digital	ADJ
easat-11044	188	25	branding	branding	NOUN
easat-11044	188	26	on	on	ADP
easat-11044	188	27	market	market	NOUN
easat-11044	188	28	value	value	NOUN
easat-11044	188	29	.	.	PUNCT
easat-11044	189	1	this	this	DET
easat-11044	189	2	influence	influence	NOUN
easat-11044	189	3	reflects	reflect	VERB
easat-11044	189	4	the	the	DET
easat-11044	189	5	direct	direct	ADJ
easat-11044	189	6	benefits	benefit	NOUN
easat-11044	189	7	of	of	ADP
easat-11044	189	8	digital	digital	ADJ
easat-11044	189	9	branding	branding	NOUN
easat-11044	189	10	strategies	strategy	NOUN
easat-11044	189	11	,	,	PUNCT
easat-11044	189	12	such	such	ADJ
easat-11044	189	13	as	as	ADP
easat-11044	189	14	increased	increase	VERB
easat-11044	189	15	brand	brand	NOUN
easat-11044	189	16	visibility	visibility	NOUN
easat-11044	189	17	,	,	PUNCT
easat-11044	189	18	promotional	promotional	ADJ
easat-11044	189	19	effectiveness	effectiveness	NOUN
easat-11044	189	20	,	,	PUNCT
easat-11044	189	21	and	and	CCONJ
easat-11044	189	22	market	market	NOUN
easat-11044	189	23	reach	reach	VERB
easat-11044	189	24	expansion	expansion	NOUN
easat-11044	189	25	.	.	PUNCT
easat-11044	190	1	thus	thus	ADV
easat-11044	190	2	,	,	PUNCT
easat-11044	190	3	digital	digital	ADJ
easat-11044	190	4	branding	branding	NOUN
easat-11044	190	5	not	not	PART
easat-11044	190	6	only	only	ADV
easat-11044	190	7	influences	influence	VERB
easat-11044	190	8	indirectly	indirectly	ADV
easat-11044	190	9	through	through	ADP
easat-11044	190	10	consumer	consumer	NOUN
easat-11044	190	11	perception	perception	NOUN
easat-11044	190	12	but	but	CCONJ
easat-11044	190	13	also	also	ADV
easat-11044	190	14	directly	directly	ADV
easat-11044	190	15	affects	affect	VERB
easat-11044	190	16	product	product	NOUN
easat-11044	190	17	selling	sell	VERB
easat-11044	190	18	prices	price	NOUN
easat-11044	190	19	.	.	PUNCT
easat-11044	191	1	4.11	4.11	NUM
easat-11044	191	2	.	.	PUNCT
easat-11044	192	1	the	the	DET
easat-11044	192	2	influence	influence	NOUN
easat-11044	192	3	of	of	ADP
easat-11044	192	4	digital	digital	ADJ
easat-11044	192	5	branding	branding	NOUN
easat-11044	192	6	on	on	ADP
easat-11044	192	7	consumer	consumer	NOUN
easat-11044	192	8	perception	perception	NOUN
easat-11044	192	9	partial	partial	ADJ
easat-11044	192	10	test	test	NOUN
easat-11044	192	11	results	result	NOUN
easat-11044	192	12	(	(	PUNCT
easat-11044	192	13	t	t	NOUN
easat-11044	192	14	-	-	PUNCT
easat-11044	192	15	test	test	NOUN
easat-11044	192	16	)	)	PUNCT
easat-11044	192	17	show	show	VERB
easat-11044	192	18	that	that	SCONJ
easat-11044	192	19	digital	digital	ADJ
easat-11044	192	20	branding	branding	NOUN
easat-11044	192	21	has	have	VERB
easat-11044	192	22	a	a	DET
easat-11044	192	23	β	β	X
easat-11044	192	24	coefficient	coefficient	NOUN
easat-11044	192	25	of	of	ADP
easat-11044	192	26	0.642	0.642	NUM
easat-11044	192	27	with	with	ADP
easat-11044	192	28	a	a	DET
easat-11044	192	29	t	t	NOUN
easat-11044	192	30	-	-	PUNCT
easat-11044	192	31	value	value	NOUN
easat-11044	192	32	of	of	ADP
easat-11044	192	33	6.83	6.83	NUM
easat-11044	192	34	(	(	PUNCT
easat-11044	192	35	p	p	X
easat-11044	192	36	<	<	X
easat-11044	192	37	0.001	0.001	NUM
easat-11044	192	38	)	)	PUNCT
easat-11044	192	39	,	,	PUNCT
easat-11044	192	40	indicating	indicate	VERB
easat-11044	192	41	a	a	DET
easat-11044	192	42	positive	positive	ADJ
easat-11044	192	43	and	and	CCONJ
easat-11044	192	44	significant	significant	ADJ
easat-11044	192	45	influence	influence	NOUN
easat-11044	192	46	on	on	ADP
easat-11044	192	47	consumer	consumer	NOUN
easat-11044	192	48	perception	perception	NOUN
easat-11044	192	49	.	.	PUNCT
easat-11044	193	1	this	this	DET
easat-11044	193	2	finding	finding	NOUN
easat-11044	193	3	supports	support	VERB
easat-11044	193	4	the	the	DET
easat-11044	193	5	brand	brand	NOUN
easat-11044	193	6	equity	equity	NOUN
easat-11044	193	7	concept	concept	NOUN
easat-11044	193	8	,	,	PUNCT
easat-11044	193	9	which	which	PRON
easat-11044	193	10	states	state	VERB
easat-11044	193	11	that	that	SCONJ
easat-11044	193	12	brand	brand	NOUN
easat-11044	193	13	activities	activity	NOUN
easat-11044	193	14	,	,	PUNCT
easat-11044	193	15	including	include	VERB
easat-11044	193	16	digital	digital	ADJ
easat-11044	193	17	strategies	strategy	NOUN
easat-11044	193	18	such	such	ADJ
easat-11044	193	19	as	as	ADP
easat-11044	193	20	quality	quality	NOUN
easat-11044	193	21	visual	visual	ADJ
easat-11044	193	22	content	content	NOUN
easat-11044	193	23	,	,	PUNCT
easat-11044	193	24	interactivity	interactivity	NOUN
easat-11044	193	25	,	,	PUNCT
easat-11044	193	26	and	and	CCONJ
easat-11044	193	27	brand	brand	NOUN
easat-11044	193	28	narrative	narrative	NOUN
easat-11044	193	29	,	,	PUNCT
easat-11044	193	30	can	can	AUX
easat-11044	193	31	form	form	VERB
easat-11044	193	32	positive	positive	ADJ
easat-11044	193	33	perceptions	perception	NOUN
easat-11044	193	34	in	in	ADP
easat-11044	193	35	consumers	consumer	NOUN
easat-11044	193	36	'	'	PART
easat-11044	193	37	minds	mind	NOUN
easat-11044	193	38	[	[	X
easat-11044	193	39	25	25	NUM
easat-11044	193	40	,	,	PUNCT
easat-11044	193	41	26	26	NUM
easat-11044	193	42	]	]	PUNCT
easat-11044	193	43	.	.	PUNCT
easat-11044	194	1	in	in	ADP
easat-11044	194	2	the	the	DET
easat-11044	194	3	context	context	NOUN
easat-11044	194	4	of	of	ADP
easat-11044	194	5	digital	digital	ADJ
easat-11044	194	6	marketing	marketing	NOUN
easat-11044	194	7	,	,	PUNCT
easat-11044	194	8	such	such	ADJ
easat-11044	194	9	activities	activity	NOUN
easat-11044	194	10	function	function	VERB
easat-11044	194	11	as	as	ADP
easat-11044	194	12	quality	quality	NOUN
easat-11044	194	13	signals	signal	NOUN
easat-11044	194	14	and	and	CCONJ
easat-11044	194	15	differentiation	differentiation	NOUN
easat-11044	194	16	that	that	PRON
easat-11044	194	17	strengthen	strengthen	VERB
easat-11044	194	18	the	the	DET
easat-11044	194	19	brand	brand	NOUN
easat-11044	194	20	's	's	PART
easat-11044	194	21	market	market	NOUN
easat-11044	194	22	position	position	NOUN
easat-11044	194	23	.	.	PUNCT
easat-11044	195	1	practically	practically	ADV
easat-11044	195	2	,	,	PUNCT
easat-11044	195	3	this	this	DET
easat-11044	195	4	finding	finding	NOUN
easat-11044	195	5	confirms	confirm	VERB
easat-11044	195	6	that	that	SCONJ
easat-11044	195	7	optimizing	optimize	VERB
easat-11044	195	8	digital	digital	ADJ
easat-11044	195	9	branding	branding	NOUN
easat-11044	195	10	elements	element	NOUN
easat-11044	195	11	,	,	PUNCT
easat-11044	195	12	such	such	ADJ
easat-11044	195	13	as	as	ADP
easat-11044	195	14	using	use	VERB
easat-11044	195	15	professional	professional	ADJ
easat-11044	195	16	product	product	NOUN
easat-11044	195	17	photos	photo	NOUN
easat-11044	195	18	,	,	PUNCT
easat-11044	195	19	storytelling	storytelle	VERB
easat-11044	195	20	of	of	ADP
easat-11044	195	21	product	product	NOUN
easat-11044	195	22	origin	origin	NOUN
easat-11044	195	23	,	,	PUNCT
easat-11044	195	24	and	and	CCONJ
easat-11044	195	25	transparency	transparency	NOUN
easat-11044	195	26	of	of	ADP
easat-11044	195	27	quality	quality	NOUN
easat-11044	195	28	information	information	NOUN
easat-11044	195	29	,	,	PUNCT
easat-11044	195	30	can	can	AUX
easat-11044	195	31	enhance	enhance	VERB
easat-11044	195	32	consumer	consumer	NOUN
easat-11044	195	33	perception	perception	NOUN
easat-11044	195	34	of	of	ADP
easat-11044	195	35	product	product	NOUN
easat-11044	195	36	quality	quality	NOUN
easat-11044	195	37	and	and	CCONJ
easat-11044	195	38	value	value	NOUN
easat-11044	195	39	.	.	PUNCT
easat-11044	196	1	this	this	PRON
easat-11044	196	2	aligns	align	VERB
easat-11044	196	3	with	with	ADP
easat-11044	196	4	research	research	NOUN
easat-11044	196	5	stating	state	VERB
easat-11044	196	6	that	that	SCONJ
easat-11044	196	7	digital	digital	ADJ
easat-11044	196	8	marketing	marketing	NOUN
easat-11044	196	9	activities	activity	NOUN
easat-11044	196	10	significantly	significantly	ADV
easat-11044	196	11	contribute	contribute	VERB
easat-11044	196	12	to	to	ADP
easat-11044	196	13	increasing	increase	VERB
easat-11044	196	14	customer	customer	NOUN
easat-11044	196	15	equity	equity	NOUN
easat-11044	196	16	[	[	X
easat-11044	196	17	18	18	NUM
easat-11044	196	18	]	]	PUNCT
easat-11044	196	19	.	.	PUNCT
easat-11044	197	1	4.12	4.12	NUM
easat-11044	197	2	.	.	PUNCT
easat-11044	198	1	the	the	DET
easat-11044	198	2	influence	influence	NOUN
easat-11044	198	3	of	of	ADP
easat-11044	198	4	consumer	consumer	NOUN
easat-11044	198	5	perception	perception	NOUN
easat-11044	198	6	on	on	ADP
easat-11044	198	7	market	market	NOUN
easat-11044	198	8	value	value	NOUN
easat-11044	198	9	analysis	analysis	NOUN
easat-11044	198	10	shows	show	VERB
easat-11044	198	11	that	that	SCONJ
easat-11044	198	12	consumer	consumer	NOUN
easat-11044	198	13	perception	perception	NOUN
easat-11044	198	14	has	have	VERB
easat-11044	198	15	a	a	DET
easat-11044	198	16	positive	positive	ADJ
easat-11044	198	17	and	and	CCONJ
easat-11044	198	18	significant	significant	ADJ
easat-11044	198	19	influence	influence	NOUN
easat-11044	198	20	on	on	ADP
easat-11044	198	21	market	market	NOUN
easat-11044	198	22	value	value	NOUN
easat-11044	198	23	,	,	PUNCT
easat-11044	198	24	with	with	ADP
easat-11044	198	25	a	a	DET
easat-11044	198	26	β	β	X
easat-11044	198	27	coefficient	coefficient	NOUN
easat-11044	198	28	of	of	ADP
easat-11044	198	29	0.511	0.511	NUM
easat-11044	198	30	,	,	PUNCT
easat-11044	198	31	a	a	DET
easat-11044	198	32	t	t	NOUN
easat-11044	198	33	-	-	PUNCT
easat-11044	198	34	value	value	NOUN
easat-11044	198	35	of	of	ADP
easat-11044	198	36	5.27	5.27	NUM
easat-11044	198	37	,	,	PUNCT
easat-11044	198	38	and	and	CCONJ
easat-11044	198	39	a	a	DET
easat-11044	198	40	p	p	NOUN
easat-11044	198	41	-	-	PUNCT
easat-11044	198	42	value	value	NOUN
easat-11044	198	43	less	less	ADJ
easat-11044	198	44	than	than	ADP
easat-11044	198	45	0.001	0.001	NUM
easat-11044	198	46	.	.	PUNCT
easat-11044	199	1	this	this	DET
easat-11044	199	2	finding	finding	NOUN
easat-11044	199	3	supports	support	VERB
easat-11044	199	4	the	the	DET
easat-11044	199	5	perceived	perceive	VERB
easat-11044	199	6	value	value	NOUN
easat-11044	199	7	model	model	NOUN
easat-11044	199	8	,	,	PUNCT
easat-11044	199	9	which	which	PRON
easat-11044	199	10	states	state	VERB
easat-11044	199	11	that	that	SCONJ
easat-11044	199	12	consumer	consumer	NOUN
easat-11044	199	13	perception	perception	NOUN
easat-11044	199	14	of	of	ADP
easat-11044	199	15	relative	relative	ADJ
easat-11044	199	16	benefits	benefit	NOUN
easat-11044	199	17	relative	relative	ADJ
easat-11044	199	18	to	to	ADP
easat-11044	199	19	costs	cost	NOUN
easat-11044	199	20	becomes	become	VERB
easat-11044	199	21	a	a	DET
easat-11044	199	22	determinant	determinant	NOUN
easat-11044	199	23	of	of	ADP
easat-11044	199	24	willingness	willingness	NOUN
easat-11044	199	25	to	to	PART
easat-11044	199	26	pay	pay	VERB
easat-11044	199	27	[	[	NOUN
easat-11044	199	28	27	27	NUM
easat-11044	199	29	]	]	PUNCT
easat-11044	199	30	.	.	PUNCT
easat-11044	200	1	in	in	ADP
easat-11044	200	2	this	this	DET
easat-11044	200	3	study	study	NOUN
easat-11044	200	4	,	,	PUNCT
easat-11044	200	5	a	a	DET
easat-11044	200	6	positive	positive	ADJ
easat-11044	200	7	perception	perception	NOUN
easat-11044	200	8	of	of	ADP
easat-11044	200	9	products	product	NOUN
easat-11044	200	10	built	build	VERB
easat-11044	200	11	through	through	ADP
easat-11044	200	12	digital	digital	ADJ
easat-11044	200	13	branding	branding	NOUN
easat-11044	200	14	is	be	AUX
easat-11044	200	15	proven	prove	VERB
easat-11044	200	16	to	to	PART
easat-11044	200	17	drive	drive	VERB
easat-11044	200	18	increased	increase	VERB
easat-11044	200	19	market	market	NOUN
easat-11044	200	20	value	value	NOUN
easat-11044	200	21	.	.	PUNCT
easat-11044	201	1	the	the	DET
easat-11044	201	2	practical	practical	ADJ
easat-11044	201	3	implication	implication	NOUN
easat-11044	201	4	of	of	ADP
easat-11044	201	5	this	this	DET
easat-11044	201	6	finding	finding	NOUN
easat-11044	201	7	is	be	AUX
easat-11044	201	8	that	that	SCONJ
easat-11044	201	9	efforts	effort	NOUN
easat-11044	201	10	to	to	PART
easat-11044	201	11	enhance	enhance	VERB
easat-11044	201	12	consumer	consumer	NOUN
easat-11044	201	13	perception	perception	NOUN
easat-11044	201	14	,	,	PUNCT
easat-11044	201	15	both	both	CCONJ
easat-11044	201	16	through	through	ADP
easat-11044	201	17	strengthening	strengthen	VERB
easat-11044	201	18	brand	brand	NOUN
easat-11044	201	19	identity	identity	NOUN
easat-11044	201	20	and	and	CCONJ
easat-11044	201	21	delivering	deliver	VERB
easat-11044	201	22	relevant	relevant	ADJ
easat-11044	201	23	and	and	CCONJ
easat-11044	201	24	credible	credible	ADJ
easat-11044	201	25	information	information	NOUN
easat-11044	201	26	,	,	PUNCT
easat-11044	201	27	can	can	AUX
easat-11044	201	28	directly	directly	ADV
easat-11044	201	29	strengthen	strengthen	VERB
easat-11044	201	30	product	product	NOUN
easat-11044	201	31	price	price	NOUN
easat-11044	201	32	bargaining	bargaining	NOUN
easat-11044	201	33	power	power	NOUN
easat-11044	201	34	in	in	ADP
easat-11044	201	35	the	the	DET
easat-11044	201	36	market	market	NOUN
easat-11044	201	37	.	.	PUNCT
easat-11044	202	1	4.13	4.13	NUM
easat-11044	202	2	.	.	PUNCT
easat-11044	203	1	the	the	DET
easat-11044	203	2	influence	influence	NOUN
easat-11044	203	3	of	of	ADP
easat-11044	203	4	digital	digital	ADJ
easat-11044	203	5	branding	branding	NOUN
easat-11044	203	6	on	on	ADP
easat-11044	203	7	market	market	NOUN
easat-11044	203	8	value	value	NOUN
easat-11044	203	9	t	t	NOUN
easat-11044	203	10	-	-	PUNCT
easat-11044	203	11	test	test	NOUN
easat-11044	203	12	results	result	NOUN
easat-11044	203	13	show	show	VERB
easat-11044	203	14	that	that	SCONJ
easat-11044	203	15	digital	digital	ADJ
easat-11044	203	16	branding	branding	NOUN
easat-11044	203	17	also	also	ADV
easat-11044	203	18	has	have	VERB
easat-11044	203	19	a	a	DET
easat-11044	203	20	direct	direct	ADJ
easat-11044	203	21	influence	influence	NOUN
easat-11044	203	22	on	on	ADP
easat-11044	203	23	market	market	NOUN
easat-11044	203	24	value	value	NOUN
easat-11044	203	25	,	,	PUNCT
easat-11044	203	26	with	with	ADP
easat-11044	203	27	a	a	DET
easat-11044	203	28	β	β	X
easat-11044	203	29	coefficient	coefficient	NOUN
easat-11044	203	30	of	of	ADP
easat-11044	203	31	0.378	0.378	NUM
easat-11044	203	32	,	,	PUNCT
easat-11044	203	33	t	t	NOUN
easat-11044	203	34	-	-	PUNCT
easat-11044	203	35	value	value	NOUN
easat-11044	203	36	of	of	ADP
easat-11044	203	37	2.95	2.95	NUM
easat-11044	203	38	(	(	PUNCT
easat-11044	203	39	p	p	X
easat-11044	203	40	=	=	NOUN
easat-11044	203	41	0.003	0.003	NUM
easat-11044	203	42	)	)	PUNCT
easat-11044	203	43	.	.	PUNCT
easat-11044	204	1	this	this	PRON
easat-11044	204	2	indicates	indicate	VERB
easat-11044	204	3	that	that	SCONJ
easat-11044	204	4	,	,	PUNCT
easat-11044	204	5	besides	besides	SCONJ
easat-11044	204	6	shaping	shape	VERB
easat-11044	204	7	perceptions	perception	NOUN
easat-11044	204	8	,	,	PUNCT
easat-11044	204	9	digital	digital	ADJ
easat-11044	204	10	branding	branding	NOUN
easat-11044	204	11	strategies	strategy	NOUN
easat-11044	204	12	can	can	AUX
easat-11044	204	13	directly	directly	ADV
easat-11044	204	14	influence	influence	VERB
easat-11044	204	15	selling	sell	VERB
easat-11044	204	16	prices	price	NOUN
easat-11044	204	17	through	through	ADP
easat-11044	204	18	mechanisms	mechanism	NOUN
easat-11044	204	19	such	such	ADJ
easat-11044	204	20	as	as	ADP
easat-11044	204	21	increased	increase	VERB
easat-11044	204	22	product	product	NOUN
easat-11044	204	23	visibility	visibility	NOUN
easat-11044	204	24	in	in	ADP
easat-11044	204	25	the	the	DET
easat-11044	204	26	market	market	NOUN
easat-11044	204	27	,	,	PUNCT
easat-11044	204	28	expanded	expand	VERB
easat-11044	204	29	consumer	consumer	NOUN
easat-11044	204	30	reach	reach	NOUN
easat-11044	204	31	,	,	PUNCT
easat-11044	204	32	and	and	CCONJ
easat-11044	204	33	digital	digital	ADJ
easat-11044	204	34	promotion	promotion	NOUN
easat-11044	204	35	effectiveness	effectiveness	NOUN
easat-11044	204	36	.	.	PUNCT
easat-11044	205	1	this	this	DET
easat-11044	205	2	result	result	NOUN
easat-11044	205	3	aligns	align	VERB
easat-11044	205	4	with	with	ADP
easat-11044	205	5	previous	previous	ADJ
easat-11044	205	6	empirical	empirical	ADJ
easat-11044	205	7	research	research	NOUN
easat-11044	205	8	confirming	confirm	VERB
easat-11044	205	9	that	that	SCONJ
easat-11044	205	10	digital	digital	ADJ
easat-11044	205	11	branding	branding	NOUN
easat-11044	205	12	can	can	AUX
easat-11044	205	13	influence	influence	VERB
easat-11044	205	14	purchasing	purchasing	NOUN
easat-11044	205	15	decisions	decision	NOUN
easat-11044	205	16	and	and	CCONJ
easat-11044	205	17	willingness	willingness	NOUN
easat-11044	205	18	to	to	PART
easat-11044	205	19	pay	pay	VERB
easat-11044	205	20	without	without	ADP
easat-11044	205	21	the	the	DET
easat-11044	205	22	need	need	NOUN
easat-11044	205	23	for	for	ADP
easat-11044	205	24	consumer	consumer	NOUN
easat-11044	205	25	perception	perception	NOUN
easat-11044	205	26	as	as	ADP
easat-11044	205	27	an	an	DET
easat-11044	205	28	intermediary	intermediary	NOUN
easat-11044	205	29	[	[	X
easat-11044	205	30	28	28	NUM
easat-11044	205	31	]	]	PUNCT
easat-11044	205	32	.	.	PUNCT
easat-11044	206	1	4.14	4.14	NUM
easat-11044	206	2	.	.	PUNCT
easat-11044	207	1	the	the	DET
easat-11044	207	2	mediating	mediate	VERB
easat-11044	207	3	role	role	NOUN
easat-11044	207	4	of	of	ADP
easat-11044	207	5	consumer	consumer	NOUN
easat-11044	207	6	perception	perception	NOUN
easat-11044	207	7	in	in	ADP
easat-11044	207	8	the	the	DET
easat-11044	207	9	relationship	relationship	NOUN
easat-11044	207	10	between	between	ADP
easat-11044	207	11	digital	digital	ADJ
easat-11044	207	12	branding	branding	NOUN
easat-11044	207	13	and	and	CCONJ
easat-11044	207	14	market	market	NOUN
easat-11044	207	15	value	value	NOUN
easat-11044	207	16	the	the	DET
easat-11044	207	17	sobel	sobel	NOUN
easat-11044	207	18	test	test	NOUN
easat-11044	207	19	is	be	AUX
easat-11044	207	20	used	use	VERB
easat-11044	207	21	to	to	PART
easat-11044	207	22	assess	assess	VERB
easat-11044	207	23	the	the	DET
easat-11044	207	24	indirect	indirect	ADJ
easat-11044	207	25	influence	influence	NOUN
easat-11044	207	26	of	of	ADP
easat-11044	207	27	digital	digital	ADJ
easat-11044	207	28	branding	branding	NOUN
easat-11044	207	29	on	on	ADP
easat-11044	207	30	market	market	NOUN
easat-11044	207	31	value	value	NOUN
easat-11044	207	32	through	through	ADP
easat-11044	207	33	consumer	consumer	NOUN
easat-11044	207	34	perception	perception	NOUN
easat-11044	207	35	.	.	PUNCT
easat-11044	208	1	based	base	VERB
easat-11044	208	2	on	on	ADP
easat-11044	208	3	path	path	NOUN
easat-11044	208	4	analysis	analysis	NOUN
easat-11044	208	5	results	result	NOUN
easat-11044	208	6	,	,	PUNCT
easat-11044	208	7	coefficients	coefficient	VERB
easat-11044	208	8	a	a	DET
easat-11044	208	9	=	=	NUM
easat-11044	208	10	0.642	0.642	NUM
easat-11044	208	11	and	and	CCONJ
easat-11044	208	12	b	b	X
easat-11044	208	13	=	=	SYM
easat-11044	208	14	0.511	0.511	NUM
easat-11044	208	15	were	be	AUX
easat-11044	208	16	obtained	obtain	VERB
easat-11044	208	17	,	,	PUNCT
easat-11044	208	18	with	with	ADP
easat-11044	208	19	standard	standard	ADJ
easat-11044	208	20	errors	error	NOUN
easat-11044	208	21	sa	sa	NOUN
easat-11044	208	22	=	=	NOUN
easat-11044	208	23	0.094	0.094	NUM
easat-11044	208	24	and	and	CCONJ
easat-11044	208	25	sb	sb	NOUN
easat-11044	208	26	=	=	PROPN
easat-11044	208	27	0.097	0.097	NUM
easat-11044	208	28	,	,	PUNCT
easat-11044	208	29	respectively	respectively	ADV
easat-11044	208	30	.	.	PUNCT
easat-11044	209	1	the	the	DET
easat-11044	209	2	calculation	calculation	NOUN
easat-11044	209	3	yields	yield	VERB
easat-11044	209	4	a	a	DET
easat-11044	209	5	z	z	NOUN
easat-11044	209	6	-	-	PUNCT
easat-11044	209	7	sobel	sobel	NOUN
easat-11044	209	8	value	value	NOUN
easat-11044	209	9	of	of	ADP
easat-11044	209	10	4.18	4.18	NUM
easat-11044	209	11	(	(	PUNCT
easat-11044	209	12	p	p	X
easat-11044	209	13	<	<	X
easat-11044	209	14	0.001	0.001	NUM
easat-11044	209	15	)	)	PUNCT
easat-11044	209	16	,	,	PUNCT
easat-11044	209	17	which	which	PRON
easat-11044	209	18	exceeds	exceed	VERB
easat-11044	209	19	the	the	DET
easat-11044	209	20	critical	critical	ADJ
easat-11044	209	21	value	value	NOUN
easat-11044	209	22	of	of	ADP
easat-11044	209	23	1.96	1.96	NUM
easat-11044	209	24	at	at	ADP
easat-11044	209	25	α	α	NOUN
easat-11044	209	26	=	=	NOUN
easat-11044	209	27	0.05	0.05	NUM
easat-11044	209	28	.	.	PUNCT
easat-11044	210	1	this	this	DET
easat-11044	210	2	research	research	NOUN
easat-11044	210	3	finding	finding	NOUN
easat-11044	210	4	indicates	indicate	VERB
easat-11044	210	5	that	that	SCONJ
easat-11044	210	6	consumer	consumer	NOUN
easat-11044	210	7	perception	perception	NOUN
easat-11044	210	8	significantly	significantly	ADV
easat-11044	210	9	mediates	mediate	VERB
easat-11044	210	10	the	the	DET
easat-11044	210	11	relationship	relationship	NOUN
easat-11044	210	12	between	between	ADP
easat-11044	210	13	digital	digital	ADJ
easat-11044	210	14	branding	branding	NOUN
easat-11044	210	15	and	and	CCONJ
easat-11044	210	16	949	949	NUM
easat-11044	210	17	edelweiss	edelweiss	PROPN
easat-11044	210	18	applied	apply	VERB
easat-11044	210	19	science	science	NOUN
easat-11044	210	20	and	and	CCONJ
easat-11044	210	21	technology	technology	NOUN
easat-11044	210	22	issn	issn	PROPN
easat-11044	210	23	:	:	PUNCT
easat-11044	210	24	2576	2576	NUM
easat-11044	210	25	-	-	SYM
easat-11044	210	26	8484	8484	NUM
easat-11044	210	27	vol	vol	NOUN
easat-11044	210	28	.	.	PROPN
easat-11044	211	1	9	9	NUM
easat-11044	211	2	,	,	PUNCT
easat-11044	211	3	no	no	INTJ
easat-11044	211	4	.	.	NOUN
easat-11044	211	5	11	11	NUM
easat-11044	211	6	:	:	PUNCT
easat-11044	211	7	940	940	NUM
easat-11044	211	8	-	-	SYM
easat-11044	211	9	951	951	NUM
easat-11044	211	10	,	,	PUNCT
easat-11044	211	11	2025	2025	NUM
easat-11044	211	12	doi	doi	NOUN
easat-11044	211	13	:	:	PUNCT
easat-11044	211	14	10.55214/2576	10.55214/2576	NUM
easat-11044	211	15	-	-	SYM
easat-11044	211	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	211	17	©	©	ADP
easat-11044	211	18	2025	2025	NUM
easat-11044	211	19	by	by	ADP
easat-11044	211	20	the	the	DET
easat-11044	211	21	authors	author	NOUN
easat-11044	211	22	;	;	PUNCT
easat-11044	211	23	licensee	licensee	PROPN
easat-11044	211	24	learning	learn	VERB
easat-11044	211	25	gate	gate	NOUN
easat-11044	211	26	market	market	NOUN
easat-11044	211	27	value	value	NOUN
easat-11044	211	28	,	,	PUNCT
easat-11044	211	29	with	with	ADP
easat-11044	211	30	a	a	DET
easat-11044	211	31	partial	partial	ADJ
easat-11044	211	32	mediation	mediation	NOUN
easat-11044	211	33	effect	effect	NOUN
easat-11044	211	34	.	.	PUNCT
easat-11044	212	1	this	this	PRON
easat-11044	212	2	suggests	suggest	VERB
easat-11044	212	3	that	that	SCONJ
easat-11044	212	4	digital	digital	ADJ
easat-11044	212	5	branding	branding	NOUN
easat-11044	212	6	increases	increase	VERB
easat-11044	212	7	market	market	NOUN
easat-11044	212	8	value	value	NOUN
easat-11044	212	9	both	both	CCONJ
easat-11044	212	10	directly	directly	ADV
easat-11044	212	11	and	and	CCONJ
easat-11044	212	12	indirectly	indirectly	ADV
easat-11044	212	13	by	by	ADP
easat-11044	212	14	enhancing	enhance	VERB
easat-11044	212	15	consumer	consumer	NOUN
easat-11044	212	16	perception	perception	NOUN
easat-11044	212	17	.	.	PUNCT
easat-11044	213	1	the	the	DET
easat-11044	213	2	finding	finding	NOUN
easat-11044	213	3	aligns	align	VERB
easat-11044	213	4	with	with	ADP
easat-11044	213	5	mediation	mediation	NOUN
easat-11044	213	6	theory	theory	NOUN
easat-11044	213	7	,	,	PUNCT
easat-11044	213	8	emphasizing	emphasize	VERB
easat-11044	213	9	that	that	SCONJ
easat-11044	213	10	strengthening	strengthen	VERB
easat-11044	213	11	perception	perception	NOUN
easat-11044	213	12	is	be	AUX
easat-11044	213	13	a	a	DET
easat-11044	213	14	crucial	crucial	ADJ
easat-11044	213	15	strategic	strategic	ADJ
easat-11044	213	16	approach	approach	NOUN
easat-11044	213	17	to	to	ADP
easat-11044	213	18	maximizing	maximize	VERB
easat-11044	213	19	the	the	DET
easat-11044	213	20	effectiveness	effectiveness	NOUN
easat-11044	213	21	of	of	ADP
easat-11044	213	22	digital	digital	ADJ
easat-11044	213	23	branding	branding	NOUN
easat-11044	214	1	[	[	X
easat-11044	214	2	29	29	NUM
easat-11044	214	3	-	-	SYM
easat-11044	214	4	31	31	NUM
easat-11044	214	5	]	]	PUNCT
easat-11044	214	6	.	.	PUNCT
easat-11044	215	1	4.15	4.15	NUM
easat-11044	215	2	.	.	PUNCT
easat-11044	216	1	simultaneous	simultaneous	ADJ
easat-11044	216	2	model	model	NOUN
easat-11044	216	3	testing	test	VERB
easat-11044	216	4	simultaneous	simultaneous	ADJ
easat-11044	216	5	test	test	NOUN
easat-11044	216	6	results	result	NOUN
easat-11044	216	7	(	(	PUNCT
easat-11044	216	8	f	f	X
easat-11044	216	9	-	-	PUNCT
easat-11044	216	10	test	test	NOUN
easat-11044	216	11	)	)	PUNCT
easat-11044	216	12	show	show	VERB
easat-11044	216	13	that	that	SCONJ
easat-11044	216	14	digital	digital	ADJ
easat-11044	216	15	branding	branding	NOUN
easat-11044	216	16	and	and	CCONJ
easat-11044	216	17	consumer	consumer	NOUN
easat-11044	216	18	perception	perception	NOUN
easat-11044	216	19	together	together	ADV
easat-11044	216	20	significantly	significantly	ADV
easat-11044	216	21	influence	influence	VERB
easat-11044	216	22	market	market	NOUN
easat-11044	216	23	value	value	NOUN
easat-11044	216	24	(	(	PUNCT
easat-11044	216	25	f	f	X
easat-11044	216	26	-	-	PUNCT
easat-11044	216	27	value	value	NOUN
easat-11044	216	28	=	=	NOUN
easat-11044	216	29	85.3	85.3	NUM
easat-11044	216	30	;	;	PUNCT
easat-11044	216	31	p	p	X
easat-11044	216	32	<	<	X
easat-11044	216	33	0.001	0.001	NUM
easat-11044	216	34	)	)	PUNCT
easat-11044	216	35	.	.	PUNCT
easat-11044	217	1	this	this	PRON
easat-11044	217	2	indicates	indicate	VERB
easat-11044	217	3	that	that	SCONJ
easat-11044	217	4	the	the	DET
easat-11044	217	5	regression	regression	NOUN
easat-11044	217	6	model	model	NOUN
easat-11044	217	7	used	use	VERB
easat-11044	217	8	is	be	AUX
easat-11044	217	9	suitable	suitable	ADJ
easat-11044	217	10	for	for	ADP
easat-11044	217	11	explaining	explain	VERB
easat-11044	217	12	the	the	DET
easat-11044	217	13	relationships	relationship	NOUN
easat-11044	217	14	between	between	ADP
easat-11044	217	15	the	the	DET
easat-11044	217	16	studied	studied	ADJ
easat-11044	217	17	variables	variable	NOUN
easat-11044	217	18	.	.	PUNCT
easat-11044	218	1	from	from	ADP
easat-11044	218	2	a	a	DET
easat-11044	218	3	managerial	managerial	ADJ
easat-11044	218	4	perspective	perspective	NOUN
easat-11044	218	5	,	,	PUNCT
easat-11044	218	6	this	this	DET
easat-11044	218	7	finding	finding	NOUN
easat-11044	218	8	confirms	confirm	VERB
easat-11044	218	9	the	the	DET
easat-11044	218	10	importance	importance	NOUN
easat-11044	218	11	of	of	ADP
easat-11044	218	12	an	an	DET
easat-11044	218	13	integrated	integrated	ADJ
easat-11044	218	14	approach	approach	NOUN
easat-11044	218	15	between	between	ADP
easat-11044	218	16	digital	digital	ADJ
easat-11044	218	17	branding	branding	NOUN
easat-11044	218	18	strategies	strategy	NOUN
easat-11044	218	19	and	and	CCONJ
easat-11044	218	20	consumer	consumer	NOUN
easat-11044	218	21	perception	perception	NOUN
easat-11044	218	22	-	-	PUNCT
easat-11044	218	23	strengthening	strengthen	VERB
easat-11044	218	24	efforts	effort	NOUN
easat-11044	218	25	.	.	PUNCT
easat-11044	219	1	by	by	ADP
easat-11044	219	2	managing	manage	VERB
easat-11044	219	3	both	both	DET
easat-11044	219	4	aspects	aspect	NOUN
easat-11044	219	5	simultaneously	simultaneously	ADV
easat-11044	219	6	,	,	PUNCT
easat-11044	219	7	business	business	NOUN
easat-11044	219	8	actors	actor	NOUN
easat-11044	219	9	can	can	AUX
easat-11044	219	10	obtain	obtain	VERB
easat-11044	219	11	more	more	ADV
easat-11044	219	12	optimal	optimal	ADJ
easat-11044	219	13	market	market	NOUN
easat-11044	219	14	value	value	NOUN
easat-11044	219	15	increases	increase	NOUN
easat-11044	219	16	.	.	PUNCT
easat-11044	220	1	5	5	X
easat-11044	220	2	.	.	X
easat-11044	220	3	conclusion	conclusion	NOUN
easat-11044	220	4	and	and	CCONJ
easat-11044	220	5	recommendation	recommendation	NOUN
easat-11044	220	6	5.1	5.1	NUM
easat-11044	220	7	.	.	PUNCT
easat-11044	221	1	conclusion	conclusion	NOUN
easat-11044	221	2	this	this	DET
easat-11044	221	3	research	research	NOUN
easat-11044	221	4	aims	aim	VERB
easat-11044	221	5	to	to	PART
easat-11044	221	6	analyze	analyze	VERB
easat-11044	221	7	the	the	DET
easat-11044	221	8	influence	influence	NOUN
easat-11044	221	9	of	of	ADP
easat-11044	221	10	digital	digital	ADJ
easat-11044	221	11	branding	branding	NOUN
easat-11044	221	12	on	on	ADP
easat-11044	221	13	product	product	NOUN
easat-11044	221	14	market	market	NOUN
easat-11044	221	15	value	value	NOUN
easat-11044	221	16	,	,	PUNCT
easat-11044	221	17	with	with	ADP
easat-11044	221	18	consumer	consumer	NOUN
easat-11044	221	19	perception	perception	NOUN
easat-11044	221	20	as	as	ADP
easat-11044	221	21	a	a	DET
easat-11044	221	22	mediating	mediate	VERB
easat-11044	221	23	variable	variable	NOUN
easat-11044	221	24	,	,	PUNCT
easat-11044	221	25	using	use	VERB
easat-11044	221	26	the	the	DET
easat-11044	221	27	path	path	NOUN
easat-11044	221	28	analysis	analysis	NOUN
easat-11044	221	29	method	method	NOUN
easat-11044	221	30	.	.	PUNCT
easat-11044	222	1	analysis	analysis	NOUN
easat-11044	222	2	results	result	NOUN
easat-11044	222	3	show	show	VERB
easat-11044	222	4	that	that	SCONJ
easat-11044	222	5	digital	digital	ADJ
easat-11044	222	6	branding	branding	NOUN
easat-11044	222	7	significantly	significantly	ADV
easat-11044	222	8	influences	influence	VERB
easat-11044	222	9	consumer	consumer	NOUN
easat-11044	222	10	perception	perception	NOUN
easat-11044	222	11	and	and	CCONJ
easat-11044	222	12	market	market	NOUN
easat-11044	222	13	value	value	NOUN
easat-11044	222	14	,	,	PUNCT
easat-11044	222	15	both	both	PRON
easat-11044	222	16	directly	directly	ADV
easat-11044	222	17	and	and	CCONJ
easat-11044	222	18	indirectly	indirectly	ADV
easat-11044	222	19	.	.	PUNCT
easat-11044	223	1	consumer	consumer	NOUN
easat-11044	223	2	perception	perception	NOUN
easat-11044	223	3	is	be	AUX
easat-11044	223	4	proven	prove	VERB
easat-11044	223	5	to	to	PART
easat-11044	223	6	partially	partially	ADV
easat-11044	223	7	mediate	mediate	VERB
easat-11044	223	8	the	the	DET
easat-11044	223	9	influence	influence	NOUN
easat-11044	223	10	of	of	ADP
easat-11044	223	11	digital	digital	ADJ
easat-11044	223	12	branding	branding	NOUN
easat-11044	223	13	on	on	ADP
easat-11044	223	14	market	market	NOUN
easat-11044	223	15	value	value	NOUN
easat-11044	223	16	.	.	PUNCT
easat-11044	224	1	in	in	ADP
easat-11044	224	2	detail	detail	NOUN
easat-11044	224	3	,	,	PUNCT
easat-11044	224	4	these	these	DET
easat-11044	224	5	research	research	NOUN
easat-11044	224	6	findings	finding	NOUN
easat-11044	224	7	include	include	VERB
easat-11044	224	8	:	:	PUNCT
easat-11044	224	9	1	1	X
easat-11044	224	10	.	.	PUNCT
easat-11044	225	1	the	the	DET
easat-11044	225	2	influence	influence	NOUN
easat-11044	225	3	of	of	ADP
easat-11044	225	4	digital	digital	ADJ
easat-11044	225	5	branding	branding	NOUN
easat-11044	225	6	on	on	ADP
easat-11044	225	7	consumer	consumer	NOUN
easat-11044	225	8	perception	perception	NOUN
easat-11044	225	9	is	be	AUX
easat-11044	225	10	significant	significant	ADJ
easat-11044	225	11	and	and	CCONJ
easat-11044	225	12	positive	positive	ADJ
easat-11044	225	13	(	(	PUNCT
easat-11044	225	14	β	β	X
easat-11044	225	15	=	=	SYM
easat-11044	225	16	0.642	0.642	NUM
easat-11044	225	17	;	;	PUNCT
easat-11044	225	18	p	p	X
easat-11044	225	19	<	<	X
easat-11044	225	20	0.001	0.001	NUM
easat-11044	225	21	)	)	PUNCT
easat-11044	225	22	,	,	PUNCT
easat-11044	225	23	supporting	support	VERB
easat-11044	225	24	brand	brand	NOUN
easat-11044	225	25	equity	equity	NOUN
easat-11044	225	26	theory	theory	NOUN
easat-11044	225	27	[	[	X
easat-11044	225	28	1	1	NUM
easat-11044	225	29	]	]	PUNCT
easat-11044	225	30	,	,	PUNCT
easat-11044	225	31	which	which	PRON
easat-11044	225	32	confirms	confirm	VERB
easat-11044	225	33	that	that	SCONJ
easat-11044	225	34	strengthening	strengthen	VERB
easat-11044	225	35	brand	brand	NOUN
easat-11044	225	36	image	image	NOUN
easat-11044	225	37	through	through	ADP
easat-11044	225	38	digital	digital	ADJ
easat-11044	225	39	media	medium	NOUN
easat-11044	225	40	can	can	AUX
easat-11044	225	41	enhance	enhance	VERB
easat-11044	225	42	quality	quality	NOUN
easat-11044	225	43	perception	perception	NOUN
easat-11044	225	44	in	in	ADP
easat-11044	225	45	consumers	consumer	NOUN
easat-11044	225	46	'	'	PART
easat-11044	225	47	minds	mind	NOUN
easat-11044	225	48	.	.	PUNCT
easat-11044	226	1	2	2	X
easat-11044	226	2	.	.	X
easat-11044	226	3	the	the	DET
easat-11044	226	4	influence	influence	NOUN
easat-11044	226	5	of	of	ADP
easat-11044	226	6	consumer	consumer	NOUN
easat-11044	226	7	perception	perception	NOUN
easat-11044	226	8	on	on	ADP
easat-11044	226	9	market	market	NOUN
easat-11044	226	10	value	value	NOUN
easat-11044	226	11	is	be	AUX
easat-11044	226	12	significant	significant	ADJ
easat-11044	226	13	and	and	CCONJ
easat-11044	226	14	positive	positive	ADJ
easat-11044	226	15	(	(	PUNCT
easat-11044	226	16	β	β	X
easat-11044	226	17	=	=	SYM
easat-11044	226	18	0.511	0.511	NUM
easat-11044	226	19	;	;	PUNCT
easat-11044	226	20	p	p	X
easat-11044	226	21	<	<	X
easat-11044	226	22	0.001	0.001	NUM
easat-11044	226	23	)	)	PUNCT
easat-11044	226	24	,	,	PUNCT
easat-11044	226	25	aligned	align	VERB
easat-11044	226	26	with	with	ADP
easat-11044	226	27	the	the	DET
easat-11044	226	28	perceived	perceive	VERB
easat-11044	226	29	value	value	NOUN
easat-11044	226	30	concept	concept	NOUN
easat-11044	226	31	,	,	PUNCT
easat-11044	226	32	which	which	PRON
easat-11044	226	33	states	state	VERB
easat-11044	226	34	that	that	PRON
easat-11044	226	35	benefit	benefit	VERB
easat-11044	226	36	perception	perception	NOUN
easat-11044	226	37	compared	compare	VERB
easat-11044	226	38	to	to	ADP
easat-11044	226	39	costs	cost	NOUN
easat-11044	226	40	contributes	contribute	VERB
easat-11044	226	41	to	to	ADP
easat-11044	226	42	consumers	consumer	NOUN
easat-11044	226	43	'	'	PART
easat-11044	226	44	willingness	willingness	NOUN
easat-11044	226	45	to	to	PART
easat-11044	226	46	pay	pay	VERB
easat-11044	226	47	higher	high	ADJ
easat-11044	226	48	prices	price	NOUN
easat-11044	226	49	.	.	PUNCT
easat-11044	227	1	3	3	X
easat-11044	227	2	.	.	X
easat-11044	227	3	the	the	DET
easat-11044	227	4	direct	direct	ADJ
easat-11044	227	5	influence	influence	NOUN
easat-11044	227	6	of	of	ADP
easat-11044	227	7	digital	digital	ADJ
easat-11044	227	8	branding	branding	NOUN
easat-11044	227	9	on	on	ADP
easat-11044	227	10	market	market	NOUN
easat-11044	227	11	value	value	NOUN
easat-11044	227	12	is	be	AUX
easat-11044	227	13	significant	significant	ADJ
easat-11044	227	14	(	(	PUNCT
easat-11044	227	15	β	β	X
easat-11044	227	16	=	=	SYM
easat-11044	227	17	0.378	0.378	NUM
easat-11044	227	18	;	;	PUNCT
easat-11044	227	19	p	p	X
easat-11044	227	20	=	=	NOUN
easat-11044	227	21	0.003	0.003	NUM
easat-11044	227	22	)	)	PUNCT
easat-11044	227	23	,	,	PUNCT
easat-11044	227	24	showing	show	VERB
easat-11044	227	25	a	a	DET
easat-11044	227	26	dual	dual	ADJ
easat-11044	227	27	effect	effect	NOUN
easat-11044	227	28	:	:	PUNCT
easat-11044	227	29	direct	direct	ADJ
easat-11044	227	30	and	and	CCONJ
easat-11044	227	31	through	through	ADP
easat-11044	227	32	consumer	consumer	NOUN
easat-11044	227	33	perception	perception	NOUN
easat-11044	227	34	.	.	PUNCT
easat-11044	228	1	4	4	X
easat-11044	228	2	.	.	X
easat-11044	228	3	sobel	sobel	PROPN
easat-11044	228	4	test	test	PROPN
easat-11044	228	5	results	result	NOUN
easat-11044	228	6	(	(	PUNCT
easat-11044	228	7	z	z	NOUN
easat-11044	228	8	=	=	SYM
easat-11044	228	9	4.18	4.18	NUM
easat-11044	228	10	;	;	PUNCT
easat-11044	228	11	p	p	X
easat-11044	228	12	<	<	X
easat-11044	228	13	0.001	0.001	NUM
easat-11044	228	14	)	)	PUNCT
easat-11044	228	15	confirm	confirm	VERB
easat-11044	228	16	that	that	SCONJ
easat-11044	228	17	mediation	mediation	NOUN
easat-11044	228	18	is	be	AUX
easat-11044	228	19	partial	partial	ADJ
easat-11044	228	20	,	,	PUNCT
easat-11044	228	21	so	so	ADV
easat-11044	228	22	digital	digital	ADJ
easat-11044	228	23	branding	branding	NOUN
easat-11044	228	24	strategies	strategy	NOUN
easat-11044	228	25	are	be	AUX
easat-11044	228	26	effective	effective	ADJ
easat-11044	228	27	in	in	ADP
easat-11044	228	28	increasing	increase	VERB
easat-11044	228	29	market	market	NOUN
easat-11044	228	30	value	value	NOUN
easat-11044	228	31	both	both	CCONJ
easat-11044	228	32	through	through	ADP
easat-11044	228	33	strengthening	strengthen	VERB
easat-11044	228	34	consumer	consumer	NOUN
easat-11044	228	35	perception	perception	NOUN
easat-11044	228	36	and	and	CCONJ
easat-11044	228	37	through	through	ADP
easat-11044	228	38	direct	direct	ADJ
easat-11044	228	39	influence	influence	NOUN
easat-11044	228	40	on	on	ADP
easat-11044	228	41	purchasing	purchasing	NOUN
easat-11044	228	42	decisions	decision	NOUN
easat-11044	228	43	.	.	PUNCT
easat-11044	229	1	5.2	5.2	NUM
easat-11044	229	2	.	.	PUNCT
easat-11044	229	3	recommendations	recommendation	NOUN
easat-11044	229	4	1	1	NUM
easat-11044	229	5	.	.	X
easat-11044	230	1	for	for	ADP
easat-11044	230	2	business	business	NOUN
easat-11044	230	3	practitioners	practitioner	NOUN
easat-11044	230	4	develop	develop	VERB
easat-11044	230	5	integrated	integrate	VERB
easat-11044	230	6	digital	digital	ADJ
easat-11044	230	7	branding	branding	NOUN
easat-11044	230	8	strategies	strategy	NOUN
easat-11044	230	9	that	that	PRON
easat-11044	230	10	include	include	VERB
easat-11044	230	11	attractive	attractive	ADJ
easat-11044	230	12	visual	visual	ADJ
easat-11044	230	13	content	content	NOUN
easat-11044	230	14	design	design	NOUN
easat-11044	230	15	,	,	PUNCT
easat-11044	230	16	brand	brand	NOUN
easat-11044	230	17	message	message	NOUN
easat-11044	230	18	consistency	consistency	NOUN
easat-11044	230	19	,	,	PUNCT
easat-11044	230	20	and	and	CCONJ
easat-11044	230	21	responsive	responsive	ADJ
easat-11044	230	22	interaction	interaction	NOUN
easat-11044	230	23	on	on	ADP
easat-11044	230	24	social	social	ADJ
easat-11044	230	25	media	medium	NOUN
easat-11044	230	26	.	.	PUNCT
easat-11044	231	1	focus	focus	VERB
easat-11044	231	2	not	not	PART
easat-11044	231	3	only	only	ADV
easat-11044	231	4	on	on	ADP
easat-11044	231	5	increasing	increase	VERB
easat-11044	231	6	brand	brand	NOUN
easat-11044	231	7	exposure	exposure	NOUN
easat-11044	231	8	but	but	CCONJ
easat-11044	231	9	also	also	ADV
easat-11044	231	10	on	on	ADP
easat-11044	231	11	forming	form	VERB
easat-11044	231	12	positive	positive	ADJ
easat-11044	231	13	consumer	consumer	NOUN
easat-11044	231	14	perceptions	perception	NOUN
easat-11044	231	15	.	.	PUNCT
easat-11044	232	1	2	2	X
easat-11044	232	2	.	.	X
easat-11044	232	3	for	for	ADP
easat-11044	232	4	future	future	ADJ
easat-11044	232	5	researchers	researcher	NOUN
easat-11044	232	6	expand	expand	VERB
easat-11044	232	7	the	the	DET
easat-11044	232	8	research	research	NOUN
easat-11044	232	9	model	model	NOUN
easat-11044	232	10	by	by	ADP
easat-11044	232	11	adding	add	VERB
easat-11044	232	12	variables	variable	NOUN
easat-11044	232	13	such	such	ADJ
easat-11044	232	14	as	as	ADP
easat-11044	232	15	brand	brand	NOUN
easat-11044	232	16	loyalty	loyalty	NOUN
easat-11044	232	17	,	,	PUNCT
easat-11044	232	18	customer	customer	NOUN
easat-11044	232	19	satisfaction	satisfaction	NOUN
easat-11044	232	20	,	,	PUNCT
easat-11044	232	21	or	or	CCONJ
easat-11044	232	22	service	service	NOUN
easat-11044	232	23	quality	quality	NOUN
easat-11044	232	24	to	to	PART
easat-11044	232	25	increase	increase	VERB
easat-11044	232	26	the	the	DET
easat-11044	232	27	model	model	NOUN
easat-11044	232	28	's	's	PART
easat-11044	232	29	explanatory	explanatory	ADJ
easat-11044	232	30	power	power	NOUN
easat-11044	232	31	(	(	PUNCT
easat-11044	232	32	r²	r²	PROPN
easat-11044	232	33	)	)	PUNCT
easat-11044	232	34	.	.	PUNCT
easat-11044	233	1	testing	testing	NOUN
easat-11044	233	2	in	in	ADP
easat-11044	233	3	different	different	ADJ
easat-11044	233	4	industry	industry	NOUN
easat-11044	233	5	sectors	sector	NOUN
easat-11044	233	6	is	be	AUX
easat-11044	233	7	also	also	ADV
easat-11044	233	8	recommended	recommend	VERB
easat-11044	233	9	to	to	PART
easat-11044	233	10	verify	verify	VERB
easat-11044	233	11	the	the	DET
easat-11044	233	12	consistency	consistency	NOUN
easat-11044	233	13	of	of	ADP
easat-11044	233	14	these	these	DET
easat-11044	233	15	research	research	NOUN
easat-11044	233	16	results	result	NOUN
easat-11044	233	17	.	.	PUNCT
easat-11044	234	1	3	3	X
easat-11044	234	2	.	.	X
easat-11044	234	3	for	for	ADP
easat-11044	234	4	policy	policy	NOUN
easat-11044	234	5	makers	maker	NOUN
easat-11044	234	6	design	design	VERB
easat-11044	234	7	digital	digital	ADJ
easat-11044	234	8	marketing	marketing	NOUN
easat-11044	234	9	training	training	NOUN
easat-11044	234	10	programs	program	NOUN
easat-11044	234	11	for	for	ADP
easat-11044	234	12	smes	sme	NOUN
easat-11044	234	13	that	that	PRON
easat-11044	234	14	focus	focus	VERB
easat-11044	234	15	on	on	ADP
easat-11044	234	16	developing	develop	VERB
easat-11044	234	17	effective	effective	ADJ
easat-11044	234	18	digital	digital	ADJ
easat-11044	234	19	branding	branding	NOUN
easat-11044	234	20	to	to	PART
easat-11044	234	21	increase	increase	VERB
easat-11044	234	22	the	the	DET
easat-11044	234	23	competitiveness	competitiveness	NOUN
easat-11044	234	24	of	of	ADP
easat-11044	234	25	local	local	ADJ
easat-11044	234	26	products	product	NOUN
easat-11044	234	27	in	in	ADP
easat-11044	234	28	domestic	domestic	ADJ
easat-11044	234	29	and	and	CCONJ
easat-11044	234	30	global	global	ADJ
easat-11044	234	31	markets	market	NOUN
easat-11044	234	32	.	.	PUNCT
easat-11044	235	1	950	950	NUM
easat-11044	235	2	edelweiss	edelweiss	PROPN
easat-11044	235	3	applied	apply	VERB
easat-11044	235	4	science	science	NOUN
easat-11044	235	5	and	and	CCONJ
easat-11044	235	6	technology	technology	NOUN
easat-11044	235	7	issn	issn	PROPN
easat-11044	235	8	:	:	PUNCT
easat-11044	235	9	2576	2576	NUM
easat-11044	235	10	-	-	SYM
easat-11044	235	11	8484	8484	NUM
easat-11044	235	12	vol	vol	NOUN
easat-11044	235	13	.	.	PROPN
easat-11044	236	1	9	9	NUM
easat-11044	236	2	,	,	PUNCT
easat-11044	236	3	no	no	INTJ
easat-11044	236	4	.	.	NOUN
easat-11044	236	5	11	11	NUM
easat-11044	236	6	:	:	PUNCT
easat-11044	236	7	940	940	NUM
easat-11044	236	8	-	-	SYM
easat-11044	236	9	951	951	NUM
easat-11044	236	10	,	,	PUNCT
easat-11044	236	11	2025	2025	NUM
easat-11044	236	12	doi	doi	NOUN
easat-11044	236	13	:	:	PUNCT
easat-11044	236	14	10.55214/2576	10.55214/2576	NUM
easat-11044	236	15	-	-	SYM
easat-11044	236	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	236	17	©	©	ADP
easat-11044	236	18	2025	2025	NUM
easat-11044	236	19	by	by	ADP
easat-11044	236	20	the	the	DET
easat-11044	236	21	authors	author	NOUN
easat-11044	236	22	;	;	PUNCT
easat-11044	236	23	licensee	licensee	PROPN
easat-11044	236	24	learning	learn	VERB
easat-11044	236	25	gate	gate	NOUN
easat-11044	236	26	transparency	transparency	NOUN
easat-11044	236	27	:	:	PUNCT
easat-11044	236	28	the	the	DET
easat-11044	236	29	authors	author	NOUN
easat-11044	236	30	confirm	confirm	VERB
easat-11044	236	31	that	that	SCONJ
easat-11044	236	32	the	the	DET
easat-11044	236	33	manuscript	manuscript	NOUN
easat-11044	236	34	is	be	AUX
easat-11044	236	35	an	an	DET
easat-11044	236	36	honest	honest	ADJ
easat-11044	236	37	,	,	PUNCT
easat-11044	236	38	accurate	accurate	ADJ
easat-11044	236	39	,	,	PUNCT
easat-11044	236	40	and	and	CCONJ
easat-11044	236	41	transparent	transparent	ADJ
easat-11044	236	42	account	account	NOUN
easat-11044	236	43	of	of	ADP
easat-11044	236	44	the	the	DET
easat-11044	236	45	study	study	NOUN
easat-11044	236	46	;	;	PUNCT
easat-11044	236	47	that	that	SCONJ
easat-11044	236	48	no	no	DET
easat-11044	236	49	vital	vital	ADJ
easat-11044	236	50	features	feature	NOUN
easat-11044	236	51	of	of	ADP
easat-11044	236	52	the	the	DET
easat-11044	236	53	study	study	NOUN
easat-11044	236	54	have	have	AUX
easat-11044	236	55	been	be	AUX
easat-11044	236	56	omitted	omit	VERB
easat-11044	236	57	;	;	PUNCT
easat-11044	236	58	and	and	CCONJ
easat-11044	236	59	that	that	SCONJ
easat-11044	236	60	any	any	DET
easat-11044	236	61	discrepancies	discrepancy	NOUN
easat-11044	236	62	from	from	ADP
easat-11044	236	63	the	the	DET
easat-11044	236	64	study	study	NOUN
easat-11044	236	65	as	as	SCONJ
easat-11044	236	66	planned	plan	VERB
easat-11044	236	67	have	have	AUX
easat-11044	236	68	been	be	AUX
easat-11044	236	69	explained	explain	VERB
easat-11044	236	70	.	.	PUNCT
easat-11044	237	1	this	this	DET
easat-11044	237	2	study	study	NOUN
easat-11044	237	3	followed	follow	VERB
easat-11044	237	4	all	all	DET
easat-11044	237	5	ethical	ethical	ADJ
easat-11044	237	6	practices	practice	NOUN
easat-11044	237	7	during	during	ADP
easat-11044	237	8	writing	writing	NOUN
easat-11044	237	9	.	.	PUNCT
easat-11044	238	1	copyright	copyright	NOUN
easat-11044	238	2	:	:	PUNCT
easat-11044	238	3	©	©	PROPN
easat-11044	238	4	2025	2025	NUM
easat-11044	238	5	by	by	ADP
easat-11044	238	6	the	the	DET
easat-11044	238	7	authors	author	NOUN
easat-11044	238	8	.	.	PUNCT
easat-11044	239	1	this	this	DET
easat-11044	239	2	article	article	NOUN
easat-11044	239	3	is	be	AUX
easat-11044	239	4	an	an	DET
easat-11044	239	5	open	open	ADJ
easat-11044	239	6	-	-	PUNCT
easat-11044	239	7	access	access	NOUN
easat-11044	239	8	article	article	NOUN
easat-11044	239	9	distributed	distribute	VERB
easat-11044	239	10	under	under	ADP
easat-11044	239	11	the	the	DET
easat-11044	239	12	terms	term	NOUN
easat-11044	239	13	and	and	CCONJ
easat-11044	239	14	conditions	condition	NOUN
easat-11044	239	15	of	of	ADP
easat-11044	239	16	the	the	DET
easat-11044	239	17	creative	creative	ADJ
easat-11044	239	18	commons	common	NOUN
easat-11044	239	19	attribution	attribution	NOUN
easat-11044	239	20	(	(	PUNCT
easat-11044	239	21	cc	cc	NOUN
easat-11044	239	22	by	by	ADP
easat-11044	239	23	)	)	PUNCT
easat-11044	239	24	license	license	NOUN
easat-11044	239	25	(	(	PUNCT
easat-11044	239	26	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-11044	239	27	)	)	PUNCT
easat-11044	239	28	.	.	PUNCT
easat-11044	240	1	references	reference	NOUN
easat-11044	240	2	[	[	X
easat-11044	240	3	1	1	NUM
easat-11044	240	4	]	]	PUNCT
easat-11044	240	5	r.	r.	PROPN
easat-11044	240	6	abiri	abiri	PROPN
easat-11044	240	7	,	,	PUNCT
easat-11044	240	8	n.	n.	PROPN
easat-11044	240	9	rizan	rizan	PROPN
easat-11044	240	10	,	,	PUNCT
easat-11044	240	11	s.	s.	PROPN
easat-11044	240	12	k.	k.	PROPN
easat-11044	240	13	balasundram	balasundram	PROPN
easat-11044	240	14	,	,	PUNCT
easat-11044	240	15	a.	a.	PROPN
easat-11044	240	16	b.	b.	PROPN
easat-11044	240	17	shahbazi	shahbazi	PROPN
easat-11044	240	18	,	,	PUNCT
easat-11044	240	19	and	and	CCONJ
easat-11044	240	20	h.	h.	PROPN
easat-11044	240	21	abdul	abdul	PROPN
easat-11044	240	22	-	-	PUNCT
easat-11044	240	23	hamid	hamid	PROPN
easat-11044	240	24	,	,	PUNCT
easat-11044	240	25	"	"	PUNCT
easat-11044	240	26	application	application	NOUN
easat-11044	240	27	of	of	ADP
easat-11044	240	28	digital	digital	ADJ
easat-11044	240	29	technologies	technology	NOUN
easat-11044	240	30	for	for	ADP
easat-11044	240	31	ensuring	ensure	VERB
easat-11044	240	32	agricultural	agricultural	ADJ
easat-11044	240	33	productivity	productivity	NOUN
easat-11044	240	34	,	,	PUNCT
easat-11044	240	35	"	"	PUNCT
easat-11044	240	36	heliyon	heliyon	NOUN
easat-11044	240	37	,	,	PUNCT
easat-11044	240	38	vol	vol	NOUN
easat-11044	240	39	.	.	PROPN
easat-11044	241	1	9	9	NUM
easat-11044	241	2	,	,	PUNCT
easat-11044	241	3	no	no	INTJ
easat-11044	241	4	.	.	NOUN
easat-11044	241	5	12	12	NUM
easat-11044	241	6	,	,	PUNCT
easat-11044	241	7	p.	p.	NOUN
easat-11044	241	8	e22601	e22601	NOUN
easat-11044	241	9	,	,	PUNCT
easat-11044	241	10	2023	2023	NUM
easat-11044	241	11	.	.	PUNCT
easat-11044	242	1	https://doi.org/10.1016/j.heliyon.2023.e22601	https://doi.org/10.1016/j.heliyon.2023.e22601	X
easat-11044	243	1	[	[	X
easat-11044	243	2	2	2	NUM
easat-11044	243	3	]	]	X
easat-11044	243	4	n.	n.	PROPN
easat-11044	243	5	khan	khan	PROPN
easat-11044	243	6	,	,	PUNCT
easat-11044	243	7	r.	r.	PROPN
easat-11044	243	8	l.	l.	PROPN
easat-11044	243	9	ray	ray	PROPN
easat-11044	243	10	,	,	PUNCT
easat-11044	243	11	h.	h.	PROPN
easat-11044	243	12	s.	s.	PROPN
easat-11044	243	13	kassem	kassem	PROPN
easat-11044	243	14	,	,	PUNCT
easat-11044	243	15	and	and	CCONJ
easat-11044	243	16	s.	s.	PROPN
easat-11044	243	17	zhang	zhang	PROPN
easat-11044	243	18	,	,	PUNCT
easat-11044	243	19	"	"	PUNCT
easat-11044	243	20	mobile	mobile	ADJ
easat-11044	243	21	internet	internet	NOUN
easat-11044	243	22	technology	technology	NOUN
easat-11044	243	23	adoption	adoption	NOUN
easat-11044	243	24	for	for	ADP
easat-11044	243	25	sustainable	sustainable	ADJ
easat-11044	243	26	agriculture	agriculture	NOUN
easat-11044	243	27	:	:	PUNCT
easat-11044	243	28	evidence	evidence	NOUN
easat-11044	243	29	from	from	ADP
easat-11044	243	30	wheat	wheat	NOUN
easat-11044	243	31	farmers	farmer	NOUN
easat-11044	243	32	,	,	PUNCT
easat-11044	243	33	"	"	PUNCT
easat-11044	243	34	applied	apply	VERB
easat-11044	243	35	sciences	science	NOUN
easat-11044	243	36	,	,	PUNCT
easat-11044	243	37	vol	vol	NOUN
easat-11044	243	38	.	.	PROPN
easat-11044	243	39	12	12	NUM
easat-11044	243	40	,	,	PUNCT
easat-11044	243	41	no	no	INTJ
easat-11044	243	42	.	.	NOUN
easat-11044	243	43	10	10	NUM
easat-11044	243	44	,	,	PUNCT
easat-11044	243	45	p.	p.	NOUN
easat-11044	243	46	4902	4902	NUM
easat-11044	243	47	,	,	PUNCT
easat-11044	243	48	2022	2022	NUM
easat-11044	243	49	.	.	PUNCT
easat-11044	243	50	https://doi.org/10.3390/app12104902	https://doi.org/10.3390/app12104902	X
easat-11044	244	1	[	[	X
easat-11044	244	2	3	3	X
easat-11044	244	3	]	]	PUNCT
easat-11044	244	4	z.	z.	PROPN
easat-11044	244	5	riana	riana	PROPN
easat-11044	244	6	and	and	CCONJ
easat-11044	244	7	d.	d.	PROPN
easat-11044	244	8	w.	w.	PROPN
easat-11044	244	9	astari	astari	PROPN
easat-11044	244	10	,	,	PUNCT
easat-11044	244	11	"	"	PUNCT
easat-11044	244	12	analysis	analysis	NOUN
easat-11044	244	13	of	of	ADP
easat-11044	244	14	the	the	DET
easat-11044	244	15	influence	influence	NOUN
easat-11044	244	16	of	of	ADP
easat-11044	244	17	digital	digital	ADJ
easat-11044	244	18	shopping	shopping	NOUN
easat-11044	244	19	experience	experience	NOUN
easat-11044	244	20	on	on	ADP
easat-11044	244	21	impulse	impulse	ADJ
easat-11044	244	22	purchases	purchase	NOUN
easat-11044	244	23	of	of	ADP
easat-11044	244	24	ecommerce	ecommerce	NOUN
easat-11044	244	25	consumers	consumer	NOUN
easat-11044	244	26	,	,	PUNCT
easat-11044	244	27	"	"	PUNCT
easat-11044	244	28	prosiding	proside	VERB
easat-11044	244	29	seminar	seminar	NOUN
easat-11044	244	30	nasional	nasional	PROPN
easat-11044	244	31	teknologi	teknologi	PROPN
easat-11044	244	32	komputer	komputer	PROPN
easat-11044	244	33	dan	dan	PROPN
easat-11044	244	34	sains	sains	PROPN
easat-11044	244	35	,	,	PUNCT
easat-11044	244	36	vol	vol	NOUN
easat-11044	244	37	.	.	PROPN
easat-11044	245	1	3	3	NUM
easat-11044	245	2	,	,	PUNCT
easat-11044	245	3	no	no	INTJ
easat-11044	245	4	.	.	NOUN
easat-11044	245	5	1	1	NUM
easat-11044	245	6	,	,	PUNCT
easat-11044	245	7	pp	pp	ADJ
easat-11044	245	8	.	.	PUNCT
easat-11044	246	1	272	272	NUM
easat-11044	246	2	-	-	SYM
easat-11044	246	3	276	276	NUM
easat-11044	246	4	,	,	PUNCT
easat-11044	246	5	2025	2025	NUM
easat-11044	246	6	.	.	PUNCT
easat-11044	247	1	[	[	X
easat-11044	247	2	4	4	X
easat-11044	247	3	]	]	PUNCT
easat-11044	247	4	z.	z.	PROPN
easat-11044	247	5	riana	riana	PROPN
easat-11044	247	6	,	,	PUNCT
easat-11044	247	7	e.	e.	PROPN
easat-11044	247	8	pakpahan	pakpahan	PROPN
easat-11044	247	9	,	,	PUNCT
easat-11044	247	10	and	and	CCONJ
easat-11044	247	11	y.	y.	PROPN
easat-11044	247	12	lubis	lubis	PROPN
easat-11044	247	13	,	,	PUNCT
easat-11044	247	14	"	"	PUNCT
easat-11044	247	15	analysis	analysis	NOUN
easat-11044	247	16	of	of	ADP
easat-11044	247	17	the	the	DET
easat-11044	247	18	influence	influence	NOUN
easat-11044	247	19	of	of	ADP
easat-11044	247	20	user	user	NOUN
easat-11044	247	21	image	image	NOUN
easat-11044	247	22	and	and	CCONJ
easat-11044	247	23	product	product	NOUN
easat-11044	247	24	image	image	NOUN
easat-11044	247	25	on	on	ADP
easat-11044	247	26	brand	brand	NOUN
easat-11044	247	27	loyalty	loyalty	NOUN
easat-11044	247	28	with	with	ADP
easat-11044	247	29	brand	brand	NOUN
easat-11044	247	30	trust	trust	NOUN
easat-11044	247	31	as	as	ADP
easat-11044	247	32	a	a	DET
easat-11044	247	33	mediation	mediation	NOUN
easat-11044	247	34	variable	variable	NOUN
easat-11044	247	35	in	in	ADP
easat-11044	247	36	ms	ms	PROPN
easat-11044	247	37	glow	glow	NOUN
easat-11044	247	38	beauty	beauty	NOUN
easat-11044	247	39	products	product	NOUN
easat-11044	247	40	in	in	ADP
easat-11044	247	41	medan	medan	PROPN
easat-11044	247	42	city	city	PROPN
easat-11044	247	43	,	,	PUNCT
easat-11044	247	44	"	"	PUNCT
easat-11044	247	45	asia	asia	PROPN
easat-11044	247	46	pacific	pacific	PROPN
easat-11044	247	47	journal	journal	PROPN
easat-11044	247	48	of	of	ADP
easat-11044	247	49	business	business	NOUN
easat-11044	247	50	economics	economic	NOUN
easat-11044	247	51	and	and	CCONJ
easat-11044	247	52	technology	technology	NOUN
easat-11044	247	53	,	,	PUNCT
easat-11044	247	54	vol	vol	NOUN
easat-11044	247	55	.	.	PROPN
easat-11044	248	1	3	3	NUM
easat-11044	248	2	,	,	PUNCT
easat-11044	248	3	no	no	INTJ
easat-11044	248	4	.	.	NOUN
easat-11044	248	5	02	02	NUM
easat-11044	248	6	,	,	PUNCT
easat-11044	248	7	pp	pp	ADJ
easat-11044	248	8	.	.	PUNCT
easat-11044	249	1	73	73	NUM
easat-11044	249	2	-	-	SYM
easat-11044	249	3	87	87	NUM
easat-11044	249	4	,	,	PUNCT
easat-11044	249	5	2023	2023	NUM
easat-11044	249	6	.	.	PUNCT
easat-11044	250	1	[	[	X
easat-11044	250	2	5	5	NUM
easat-11044	250	3	]	]	X
easat-11044	250	4	c.	c.	NOUN
easat-11044	250	5	raddats	raddat	NOUN
easat-11044	250	6	,	,	PUNCT
easat-11044	250	7	s.	s.	PROPN
easat-11044	250	8	roper	roper	PROPN
easat-11044	250	9	,	,	PUNCT
easat-11044	250	10	and	and	CCONJ
easat-11044	250	11	r.	r.	PROPN
easat-11044	250	12	ashman	ashman	PROPN
easat-11044	250	13	,	,	PUNCT
easat-11044	250	14	"	"	PUNCT
easat-11044	250	15	the	the	DET
easat-11044	250	16	role	role	NOUN
easat-11044	250	17	of	of	ADP
easat-11044	250	18	services	service	NOUN
easat-11044	250	19	in	in	ADP
easat-11044	250	20	creating	create	VERB
easat-11044	250	21	brand	brand	NOUN
easat-11044	250	22	loyalty	loyalty	NOUN
easat-11044	250	23	for	for	ADP
easat-11044	250	24	b2b	b2b	NOUN
easat-11044	250	25	manufacturers	manufacturer	NOUN
easat-11044	250	26	,	,	PUNCT
easat-11044	250	27	"	"	PUNCT
easat-11044	250	28	journal	journal	NOUN
easat-11044	250	29	of	of	ADP
easat-11044	250	30	business	business	NOUN
easat-11044	250	31	research	research	NOUN
easat-11044	250	32	,	,	PUNCT
easat-11044	250	33	vol	vol	NOUN
easat-11044	250	34	.	.	PROPN
easat-11044	250	35	174	174	NUM
easat-11044	250	36	,	,	PUNCT
easat-11044	250	37	p.	p.	NOUN
easat-11044	250	38	114506	114506	NUM
easat-11044	250	39	,	,	PUNCT
easat-11044	250	40	2024	2024	NUM
easat-11044	250	41	.	.	PUNCT
easat-11044	251	1	https://doi.org/10.1016/j.jbusres.2024.114506	https://doi.org/10.1016/j.jbusres.2024.114506	NOUN
easat-11044	251	2	[	[	X
easat-11044	251	3	6	6	NUM
easat-11044	251	4	]	]	PUNCT
easat-11044	251	5	badan	badan	PROPN
easat-11044	251	6	pusat	pusat	PROPN
easat-11044	251	7	statistik	statistik	PROPN
easat-11044	251	8	,	,	PUNCT
easat-11044	251	9	"	"	PUNCT
easat-11044	251	10	indonesian	indonesian	ADJ
easat-11044	251	11	cardamom	cardamom	NOUN
easat-11044	251	12	commodity	commodity	PROPN
easat-11044	251	13	trade	trade	NOUN
easat-11044	251	14	statistics	statistic	NOUN
easat-11044	251	15	,	,	PUNCT
easat-11044	251	16	"	"	PUNCT
easat-11044	251	17	2024	2024	NUM
easat-11044	251	18	.	.	PUNCT
easat-11044	252	1	https://www.bps.go.id/	https://www.bps.go.id/	X
easat-11044	253	1	[	[	X
easat-11044	253	2	7	7	X
easat-11044	253	3	]	]	X
easat-11044	253	4	y.	y.	PROPN
easat-11044	253	5	k.	k.	PROPN
easat-11044	254	1	dwivedi	dwivedi	PROPN
easat-11044	254	2	et	et	PROPN
easat-11044	254	3	al	al	PROPN
easat-11044	254	4	.	.	PROPN
easat-11044	254	5	,	,	PUNCT
easat-11044	254	6	"	"	PUNCT
easat-11044	254	7	setting	set	VERB
easat-11044	254	8	the	the	DET
easat-11044	254	9	future	future	NOUN
easat-11044	254	10	of	of	ADP
easat-11044	254	11	digital	digital	ADJ
easat-11044	254	12	and	and	CCONJ
easat-11044	254	13	social	social	ADJ
easat-11044	254	14	media	medium	NOUN
easat-11044	254	15	marketing	marketing	NOUN
easat-11044	254	16	research	research	NOUN
easat-11044	254	17	:	:	PUNCT
easat-11044	254	18	perspectives	perspective	NOUN
easat-11044	254	19	and	and	CCONJ
easat-11044	254	20	research	research	NOUN
easat-11044	254	21	propositions	proposition	NOUN
easat-11044	254	22	,	,	PUNCT
easat-11044	254	23	"	"	PUNCT
easat-11044	254	24	international	international	ADJ
easat-11044	254	25	journal	journal	NOUN
easat-11044	254	26	of	of	ADP
easat-11044	254	27	information	information	NOUN
easat-11044	254	28	management	management	NOUN
easat-11044	254	29	,	,	PUNCT
easat-11044	254	30	vol	vol	NOUN
easat-11044	254	31	.	.	PROPN
easat-11044	254	32	59	59	NUM
easat-11044	254	33	,	,	PUNCT
easat-11044	254	34	p.	p.	NOUN
easat-11044	254	35	102168	102168	NUM
easat-11044	254	36	,	,	PUNCT
easat-11044	254	37	2021	2021	NUM
easat-11044	254	38	.	.	PUNCT
easat-11044	255	1	https://doi.org/10.1016/j.ijinfomgt.2020.102168	https://doi.org/10.1016/j.ijinfomgt.2020.102168	ADP
easat-11044	255	2	[	[	X
easat-11044	255	3	8	8	NUM
easat-11044	255	4	]	]	PUNCT
easat-11044	255	5	m.	m.	NOUN
easat-11044	255	6	sulaiman	sulaiman	PROPN
easat-11044	255	7	,	,	PUNCT
easat-11044	255	8	"	"	PUNCT
easat-11044	255	9	the	the	DET
easat-11044	255	10	effect	effect	NOUN
easat-11044	255	11	of	of	ADP
easat-11044	255	12	digital	digital	ADJ
easat-11044	255	13	branding	branding	NOUN
easat-11044	255	14	on	on	ADP
easat-11044	255	15	agricultural	agricultural	ADJ
easat-11044	255	16	product	product	NOUN
easat-11044	255	17	value	value	NOUN
easat-11044	255	18	,	,	PUNCT
easat-11044	255	19	"	"	PUNCT
easat-11044	255	20	journal	journal	NOUN
easat-11044	255	21	of	of	ADP
easat-11044	255	22	agribusiness	agribusiness	NOUN
easat-11044	255	23	marketing	marketing	NOUN
easat-11044	255	24	,	,	PUNCT
easat-11044	255	25	vol	vol	NOUN
easat-11044	255	26	.	.	PROPN
easat-11044	255	27	15	15	NUM
easat-11044	255	28	,	,	PUNCT
easat-11044	255	29	no	no	INTJ
easat-11044	255	30	.	.	NOUN
easat-11044	255	31	2	2	NUM
easat-11044	255	32	,	,	PUNCT
easat-11044	255	33	pp	pp	ADJ
easat-11044	255	34	.	.	PUNCT
easat-11044	256	1	45	45	NUM
easat-11044	256	2	-	-	SYM
easat-11044	256	3	59	59	NUM
easat-11044	256	4	,	,	PUNCT
easat-11044	256	5	2023	2023	NUM
easat-11044	256	6	.	.	PUNCT
easat-11044	257	1	[	[	X
easat-11044	257	2	9	9	NUM
easat-11044	257	3	]	]	X
easat-11044	257	4	dispertan	dispertan	PROPN
easat-11044	257	5	nias	nias	PROPN
easat-11044	257	6	selatan	selatan	PROPN
easat-11044	257	7	,	,	PUNCT
easat-11044	257	8	annual	annual	ADJ
easat-11044	257	9	report	report	NOUN
easat-11044	257	10	on	on	ADP
easat-11044	257	11	cardamom	cardamom	NOUN
easat-11044	257	12	production	production	NOUN
easat-11044	257	13	and	and	CCONJ
easat-11044	257	14	quality	quality	NOUN
easat-11044	257	15	.	.	PUNCT
easat-11044	258	1	nias	nias	PROPN
easat-11044	258	2	selatan	selatan	PROPN
easat-11044	258	3	,	,	PUNCT
easat-11044	258	4	indonesia	indonesia	PROPN
easat-11044	258	5	:	:	PUNCT
easat-11044	258	6	dinas	dinas	PROPN
easat-11044	258	7	pertanian	pertanian	ADJ
easat-11044	258	8	nias	nias	PROPN
easat-11044	258	9	selatan	selatan	PROPN
easat-11044	258	10	,	,	PUNCT
easat-11044	258	11	2024	2024	NUM
easat-11044	258	12	.	.	PUNCT
easat-11044	259	1	[	[	X
easat-11044	259	2	10	10	NUM
easat-11044	259	3	]	]	X
easat-11044	259	4	d.	d.	PROPN
easat-11044	259	5	a.	a.	PROPN
easat-11044	259	6	aaker	aaker	PROPN
easat-11044	259	7	,	,	PUNCT
easat-11044	259	8	managing	manage	VERB
easat-11044	259	9	brand	brand	NOUN
easat-11044	259	10	equity	equity	NOUN
easat-11044	259	11	:	:	PUNCT
easat-11044	259	12	capitalizing	capitalize	VERB
easat-11044	259	13	on	on	ADP
easat-11044	259	14	the	the	DET
easat-11044	259	15	value	value	NOUN
easat-11044	259	16	of	of	ADP
easat-11044	259	17	a	a	DET
easat-11044	259	18	brand	brand	NOUN
easat-11044	259	19	name	name	NOUN
easat-11044	259	20	.	.	PUNCT
easat-11044	260	1	new	new	PROPN
easat-11044	260	2	york	york	PROPN
easat-11044	260	3	:	:	PUNCT
easat-11044	260	4	the	the	DET
easat-11044	260	5	free	free	ADJ
easat-11044	260	6	press	press	NOUN
easat-11044	260	7	,	,	PUNCT
easat-11044	260	8	1991	1991	NUM
easat-11044	260	9	.	.	PUNCT
easat-11044	261	1	[	[	X
easat-11044	261	2	11	11	NUM
easat-11044	261	3	]	]	PUNCT
easat-11044	261	4	k.	k.	PROPN
easat-11044	261	5	l.	l.	PROPN
easat-11044	261	6	keller	keller	PROPN
easat-11044	261	7	,	,	PUNCT
easat-11044	261	8	strategic	strategic	ADJ
easat-11044	261	9	brand	brand	NOUN
easat-11044	261	10	management	management	NOUN
easat-11044	261	11	:	:	PUNCT
easat-11044	261	12	building	building	NOUN
easat-11044	261	13	,	,	PUNCT
easat-11044	261	14	measuring	measure	VERB
easat-11044	261	15	,	,	PUNCT
easat-11044	261	16	and	and	CCONJ
easat-11044	261	17	managing	manage	VERB
easat-11044	261	18	brand	brand	NOUN
easat-11044	261	19	equity	equity	NOUN
easat-11044	261	20	,	,	PUNCT
easat-11044	261	21	2nd	2nd	PROPN
easat-11044	261	22	ed	ed	NOUN
easat-11044	261	23	.	.	PUNCT
easat-11044	262	1	upper	upper	ADJ
easat-11044	262	2	saddle	saddle	PROPN
easat-11044	262	3	river	river	PROPN
easat-11044	262	4	,	,	PUNCT
easat-11044	262	5	nj	nj	PROPN
easat-11044	262	6	:	:	PUNCT
easat-11044	262	7	prentice	prentice	PROPN
easat-11044	262	8	hall	hall	PROPN
easat-11044	262	9	,	,	PUNCT
easat-11044	262	10	2003	2003	NUM
easat-11044	262	11	.	.	PUNCT
easat-11044	263	1	[	[	X
easat-11044	263	2	12	12	NUM
easat-11044	263	3	]	]	PUNCT
easat-11044	263	4	p.	p.	NOUN
easat-11044	263	5	kotler	kotler	PROPN
easat-11044	263	6	and	and	CCONJ
easat-11044	263	7	k.	k.	PROPN
easat-11044	263	8	l.	l.	PROPN
easat-11044	263	9	keller	keller	PROPN
easat-11044	263	10	,	,	PUNCT
easat-11044	263	11	marketing	marketing	NOUN
easat-11044	263	12	management	management	NOUN
easat-11044	263	13	,	,	PUNCT
easat-11044	263	14	15th	15th	ADJ
easat-11044	263	15	ed	ed	NOUN
easat-11044	263	16	.	.	PUNCT
easat-11044	263	17	harlow	harlow	PROPN
easat-11044	263	18	,	,	PUNCT
easat-11044	263	19	england	england	PROPN
easat-11044	263	20	:	:	PUNCT
easat-11044	263	21	pearson	pearson	PROPN
easat-11044	263	22	education	education	PROPN
easat-11044	263	23	limited	limit	VERB
easat-11044	263	24	,	,	PUNCT
easat-11044	263	25	2016	2016	NUM
easat-11044	263	26	.	.	PUNCT
easat-11044	264	1	[	[	X
easat-11044	264	2	13	13	NUM
easat-11044	264	3	]	]	PUNCT
easat-11044	264	4	s.	s.	PROPN
easat-11044	264	5	l.	l.	PROPN
easat-11044	264	6	france	france	PROPN
easat-11044	264	7	,	,	PUNCT
easat-11044	264	8	n.	n.	PROPN
easat-11044	264	9	s.	s.	PROPN
easat-11044	264	10	davcik	davcik	PROPN
easat-11044	264	11	,	,	PUNCT
easat-11044	264	12	and	and	CCONJ
easat-11044	264	13	b.	b.	PROPN
easat-11044	264	14	j.	j.	PROPN
easat-11044	264	15	kazandjian	kazandjian	PROPN
easat-11044	264	16	,	,	PUNCT
easat-11044	264	17	"	"	PUNCT
easat-11044	264	18	digital	digital	ADJ
easat-11044	264	19	brand	brand	NOUN
easat-11044	264	20	equity	equity	PROPN
easat-11044	264	21	:	:	PUNCT
easat-11044	264	22	the	the	DET
easat-11044	264	23	concept	concept	NOUN
easat-11044	264	24	,	,	PUNCT
easat-11044	264	25	antecedents	antecedent	NOUN
easat-11044	264	26	,	,	PUNCT
easat-11044	264	27	measurement	measurement	NOUN
easat-11044	264	28	,	,	PUNCT
easat-11044	264	29	and	and	CCONJ
easat-11044	264	30	future	future	ADJ
easat-11044	264	31	development	development	NOUN
easat-11044	264	32	,	,	PUNCT
easat-11044	264	33	"	"	PUNCT
easat-11044	264	34	journal	journal	NOUN
easat-11044	264	35	of	of	ADP
easat-11044	264	36	business	business	NOUN
easat-11044	264	37	research	research	NOUN
easat-11044	264	38	,	,	PUNCT
easat-11044	264	39	vol	vol	NOUN
easat-11044	264	40	.	.	PROPN
easat-11044	264	41	192	192	NUM
easat-11044	264	42	,	,	PUNCT
easat-11044	264	43	p.	p.	NOUN
easat-11044	264	44	115273	115273	NUM
easat-11044	264	45	,	,	PUNCT
easat-11044	264	46	2025	2025	NUM
easat-11044	264	47	.	.	PUNCT
easat-11044	265	1	https://doi.org/10.1016/j.jbusres.2025.115273	https://doi.org/10.1016/j.jbusres.2025.115273	PROPN
easat-11044	266	1	[	[	X
easat-11044	266	2	14	14	NUM
easat-11044	266	3	]	]	X
easat-11044	266	4	v.	v.	ADP
easat-11044	266	5	a.	a.	PROPN
easat-11044	266	6	zeithaml	zeithaml	PROPN
easat-11044	266	7	,	,	PUNCT
easat-11044	266	8	"	"	PUNCT
easat-11044	266	9	consumer	consumer	NOUN
easat-11044	266	10	perceptions	perception	NOUN
easat-11044	266	11	of	of	ADP
easat-11044	266	12	price	price	NOUN
easat-11044	266	13	,	,	PUNCT
easat-11044	266	14	quality	quality	NOUN
easat-11044	266	15	,	,	PUNCT
easat-11044	266	16	and	and	CCONJ
easat-11044	266	17	value	value	NOUN
easat-11044	266	18	:	:	PUNCT
easat-11044	266	19	a	a	DET
easat-11044	266	20	means	mean	NOUN
easat-11044	266	21	-	-	PUNCT
easat-11044	266	22	end	end	NOUN
easat-11044	266	23	model	model	NOUN
easat-11044	266	24	and	and	CCONJ
easat-11044	266	25	synthesis	synthesis	NOUN
easat-11044	266	26	of	of	ADP
easat-11044	266	27	evidence	evidence	NOUN
easat-11044	266	28	,	,	PUNCT
easat-11044	266	29	"	"	PUNCT
easat-11044	266	30	journal	journal	NOUN
easat-11044	266	31	of	of	ADP
easat-11044	266	32	marketing	marketing	NOUN
easat-11044	266	33	,	,	PUNCT
easat-11044	266	34	vol	vol	NOUN
easat-11044	266	35	.	.	PROPN
easat-11044	266	36	52	52	NUM
easat-11044	266	37	,	,	PUNCT
easat-11044	266	38	no	no	INTJ
easat-11044	266	39	.	.	NOUN
easat-11044	266	40	3	3	NUM
easat-11044	266	41	,	,	PUNCT
easat-11044	266	42	pp	pp	ADJ
easat-11044	266	43	.	.	PUNCT
easat-11044	267	1	2	2	NUM
easat-11044	267	2	-	-	SYM
easat-11044	267	3	22	22	NUM
easat-11044	267	4	,	,	PUNCT
easat-11044	267	5	1988	1988	NUM
easat-11044	267	6	.	.	PUNCT
easat-11044	268	1	[	[	X
easat-11044	268	2	15	15	NUM
easat-11044	268	3	]	]	X
easat-11044	268	4	s.	s.	PROPN
easat-11044	268	5	handoyo	handoyo	PROPN
easat-11044	268	6	,	,	PUNCT
easat-11044	268	7	"	"	PUNCT
easat-11044	268	8	purchasing	purchase	VERB
easat-11044	268	9	in	in	ADP
easat-11044	268	10	the	the	DET
easat-11044	268	11	digital	digital	ADJ
easat-11044	268	12	age	age	NOUN
easat-11044	268	13	:	:	PUNCT
easat-11044	268	14	a	a	DET
easat-11044	268	15	meta	meta	ADJ
easat-11044	268	16	-	-	ADJ
easat-11044	268	17	analytical	analytical	ADJ
easat-11044	268	18	perspective	perspective	NOUN
easat-11044	268	19	on	on	ADP
easat-11044	268	20	trust	trust	NOUN
easat-11044	268	21	,	,	PUNCT
easat-11044	268	22	risk	risk	NOUN
easat-11044	268	23	,	,	PUNCT
easat-11044	268	24	security	security	NOUN
easat-11044	268	25	,	,	PUNCT
easat-11044	268	26	and	and	CCONJ
easat-11044	268	27	e	e	NOUN
easat-11044	268	28	-	-	NOUN
easat-11044	268	29	wom	wom	NOUN
easat-11044	268	30	in	in	ADP
easat-11044	268	31	ecommerce	ecommerce	NOUN
easat-11044	268	32	,	,	PUNCT
easat-11044	268	33	"	"	PUNCT
easat-11044	268	34	heliyon	heliyon	NOUN
easat-11044	268	35	,	,	PUNCT
easat-11044	268	36	vol	vol	NOUN
easat-11044	268	37	.	.	PROPN
easat-11044	268	38	10	10	NUM
easat-11044	268	39	,	,	PUNCT
easat-11044	268	40	no	no	INTJ
easat-11044	268	41	.	.	NOUN
easat-11044	268	42	8	8	NUM
easat-11044	268	43	,	,	PUNCT
easat-11044	268	44	p.	p.	NOUN
easat-11044	268	45	e29714	e29714	PROPN
easat-11044	268	46	,	,	PUNCT
easat-11044	268	47	2024	2024	NUM
easat-11044	268	48	.	.	PUNCT
easat-11044	269	1	https://doi.org/10.1016/j.heliyon.2024.e29714	https://doi.org/10.1016/j.heliyon.2024.e29714	NOUN
easat-11044	270	1	[	[	X
easat-11044	270	2	16	16	NUM
easat-11044	270	3	]	]	X
easat-11044	270	4	e.	e.	PROPN
easat-11044	270	5	benevento	benevento	PROPN
easat-11044	270	6	,	,	PUNCT
easat-11044	270	7	d.	d.	PROPN
easat-11044	270	8	aloini	aloini	PROPN
easat-11044	270	9	,	,	PUNCT
easat-11044	270	10	p.	p.	NOUN
easat-11044	270	11	roma	roma	PROPN
easat-11044	270	12	,	,	PUNCT
easat-11044	270	13	and	and	CCONJ
easat-11044	270	14	d.	d.	PROPN
easat-11044	270	15	bellino	bellino	PROPN
easat-11044	270	16	,	,	PUNCT
easat-11044	270	17	"	"	PUNCT
easat-11044	270	18	the	the	DET
easat-11044	270	19	impact	impact	NOUN
easat-11044	270	20	of	of	ADP
easat-11044	270	21	influencers	influencer	NOUN
easat-11044	270	22	on	on	ADP
easat-11044	270	23	brand	brand	NOUN
easat-11044	270	24	social	social	ADJ
easat-11044	270	25	network	network	NOUN
easat-11044	270	26	growth	growth	NOUN
easat-11044	270	27	:	:	PUNCT
easat-11044	270	28	insights	insight	NOUN
easat-11044	270	29	from	from	ADP
easat-11044	270	30	new	new	ADJ
easat-11044	270	31	product	product	NOUN
easat-11044	270	32	launch	launch	NOUN
easat-11044	270	33	events	event	NOUN
easat-11044	270	34	on	on	ADP
easat-11044	270	35	twitter	twitter	NOUN
easat-11044	270	36	,	,	PUNCT
easat-11044	270	37	"	"	PUNCT
easat-11044	270	38	journal	journal	NOUN
easat-11044	270	39	of	of	ADP
easat-11044	270	40	business	business	NOUN
easat-11044	270	41	research	research	NOUN
easat-11044	270	42	,	,	PUNCT
easat-11044	270	43	vol	vol	NOUN
easat-11044	270	44	.	.	PROPN
easat-11044	270	45	189	189	NUM
easat-11044	270	46	,	,	PUNCT
easat-11044	270	47	p.	p.	NOUN
easat-11044	270	48	115123	115123	NUM
easat-11044	270	49	,	,	PUNCT
easat-11044	270	50	2025	2025	NUM
easat-11044	270	51	.	.	PUNCT
easat-11044	271	1	https://doi.org/10.1016/j.jbusres.2024.115123	https://doi.org/10.1016/j.jbusres.2024.115123	NOUN
easat-11044	271	2	[	[	X
easat-11044	271	3	17	17	NUM
easat-11044	271	4	]	]	PUNCT
easat-11044	271	5	w.	w.	PROPN
easat-11044	271	6	m.	m.	PROPN
easat-11044	271	7	lim	lim	PROPN
easat-11044	271	8	and	and	CCONJ
easat-11044	271	9	t.	t.	PROPN
easat-11044	271	10	rasul	rasul	PROPN
easat-11044	271	11	,	,	PUNCT
easat-11044	271	12	"	"	PUNCT
easat-11044	271	13	customer	customer	NOUN
easat-11044	271	14	engagement	engagement	NOUN
easat-11044	271	15	and	and	CCONJ
easat-11044	271	16	social	social	ADJ
easat-11044	271	17	media	medium	NOUN
easat-11044	271	18	:	:	PUNCT
easat-11044	271	19	revisiting	revisit	VERB
easat-11044	271	20	the	the	DET
easat-11044	271	21	past	past	NOUN
easat-11044	271	22	to	to	PART
easat-11044	271	23	inform	inform	VERB
easat-11044	271	24	the	the	DET
easat-11044	271	25	future	future	NOUN
easat-11044	271	26	,	,	PUNCT
easat-11044	271	27	"	"	PUNCT
easat-11044	271	28	journal	journal	NOUN
easat-11044	271	29	of	of	ADP
easat-11044	271	30	business	business	NOUN
easat-11044	271	31	research	research	NOUN
easat-11044	271	32	,	,	PUNCT
easat-11044	271	33	vol	vol	NOUN
easat-11044	271	34	.	.	NOUN
easat-11044	271	35	148	148	NUM
easat-11044	271	36	,	,	PUNCT
easat-11044	271	37	pp	pp	ADJ
easat-11044	271	38	.	.	PUNCT
easat-11044	272	1	325	325	NUM
easat-11044	272	2	-	-	SYM
easat-11044	272	3	342	342	NUM
easat-11044	272	4	,	,	PUNCT
easat-11044	272	5	2022	2022	NUM
easat-11044	272	6	.	.	PUNCT
easat-11044	273	1	https://doi.org/10.1016/j.jbusres.2022.04.068	https://doi.org/10.1016/j.jbusres.2022.04.068	X
easat-11044	273	2	[	[	X
easat-11044	273	3	18	18	NUM
easat-11044	273	4	]	]	PUNCT
easat-11044	273	5	v.	v.	ADP
easat-11044	273	6	kulikovskaja	kulikovskaja	PROPN
easat-11044	273	7	,	,	PUNCT
easat-11044	273	8	m.	m.	PROPN
easat-11044	273	9	hubert	hubert	PROPN
easat-11044	273	10	,	,	PUNCT
easat-11044	273	11	k.	k.	PROPN
easat-11044	273	12	g.	g.	PROPN
easat-11044	273	13	grunert	grunert	PROPN
easat-11044	273	14	,	,	PUNCT
easat-11044	273	15	and	and	CCONJ
easat-11044	273	16	h.	h.	PROPN
easat-11044	273	17	zhao	zhao	PROPN
easat-11044	273	18	,	,	PUNCT
easat-11044	273	19	"	"	PUNCT
easat-11044	273	20	driving	drive	VERB
easat-11044	273	21	marketing	marketing	NOUN
easat-11044	273	22	outcomes	outcome	NOUN
easat-11044	273	23	through	through	ADP
easat-11044	273	24	social	social	ADJ
easat-11044	273	25	media	medium	NOUN
easat-11044	273	26	-	-	PUNCT
easat-11044	273	27	based	base	VERB
easat-11044	273	28	customer	customer	NOUN
easat-11044	273	29	engagement	engagement	NOUN
easat-11044	273	30	,	,	PUNCT
easat-11044	273	31	"	"	PUNCT
easat-11044	273	32	journal	journal	NOUN
easat-11044	273	33	of	of	ADP
easat-11044	273	34	retailing	retailing	NOUN
easat-11044	273	35	and	and	CCONJ
easat-11044	273	36	consumer	consumer	NOUN
easat-11044	273	37	services	service	NOUN
easat-11044	273	38	,	,	PUNCT
easat-11044	273	39	vol	vol	NOUN
easat-11044	273	40	.	.	PROPN
easat-11044	273	41	74	74	NUM
easat-11044	273	42	,	,	PUNCT
easat-11044	273	43	p.	p.	NOUN
easat-11044	273	44	103445	103445	NUM
easat-11044	273	45	,	,	PUNCT
easat-11044	273	46	2023	2023	NUM
easat-11044	273	47	.	.	PUNCT
easat-11044	274	1	https://doi.org/10.1016/j.jretconser.2023.103445	https://doi.org/10.1016/j.jretconser.2023.103445	NOUN
easat-11044	274	2	[	[	X
easat-11044	274	3	19	19	NUM
easat-11044	274	4	]	]	PUNCT
easat-11044	274	5	a.	a.	NOUN
easat-11044	274	6	j.	j.	PROPN
easat-11044	274	7	kim	kim	PROPN
easat-11044	274	8	and	and	CCONJ
easat-11044	274	9	e.	e.	PROPN
easat-11044	274	10	ko	ko	PROPN
easat-11044	274	11	,	,	PUNCT
easat-11044	274	12	"	"	PUNCT
easat-11044	274	13	do	do	AUX
easat-11044	274	14	social	social	ADJ
easat-11044	274	15	media	medium	NOUN
easat-11044	274	16	marketing	marketing	NOUN
easat-11044	274	17	activities	activity	NOUN
easat-11044	274	18	enhance	enhance	VERB
easat-11044	274	19	customer	customer	NOUN
easat-11044	274	20	equity	equity	NOUN
easat-11044	274	21	?	?	PUNCT
easat-11044	275	1	an	an	DET
easat-11044	275	2	empirical	empirical	ADJ
easat-11044	275	3	study	study	NOUN
easat-11044	275	4	of	of	ADP
easat-11044	275	5	luxury	luxury	NOUN
easat-11044	275	6	fashion	fashion	NOUN
easat-11044	275	7	brand	brand	NOUN
easat-11044	275	8	,	,	PUNCT
easat-11044	275	9	"	"	PUNCT
easat-11044	275	10	journal	journal	NOUN
easat-11044	275	11	of	of	ADP
easat-11044	275	12	business	business	NOUN
easat-11044	275	13	research	research	NOUN
easat-11044	275	14	,	,	PUNCT
easat-11044	275	15	vol	vol	NOUN
easat-11044	275	16	.	.	PROPN
easat-11044	275	17	65	65	NUM
easat-11044	275	18	,	,	PUNCT
easat-11044	275	19	no	no	INTJ
easat-11044	275	20	.	.	NOUN
easat-11044	275	21	10	10	NUM
easat-11044	275	22	,	,	PUNCT
easat-11044	275	23	pp	pp	ADJ
easat-11044	275	24	.	.	PUNCT
easat-11044	276	1	1480	1480	NUM
easat-11044	276	2	-	-	SYM
easat-11044	276	3	1486	1486	NUM
easat-11044	276	4	,	,	PUNCT
easat-11044	276	5	2012	2012	NUM
easat-11044	276	6	.	.	PUNCT
easat-11044	277	1	[	[	X
easat-11044	277	2	20	20	NUM
easat-11044	277	3	]	]	X
easat-11044	277	4	l.	l.	PROPN
easat-11044	277	5	klerkx	klerkx	PROPN
easat-11044	277	6	,	,	PUNCT
easat-11044	277	7	e.	e.	PROPN
easat-11044	277	8	jakku	jakku	PROPN
easat-11044	277	9	,	,	PUNCT
easat-11044	277	10	and	and	CCONJ
easat-11044	277	11	p.	p.	NOUN
easat-11044	277	12	labarthe	labarthe	PROPN
easat-11044	277	13	,	,	PUNCT
easat-11044	277	14	"	"	PUNCT
easat-11044	277	15	a	a	DET
easat-11044	277	16	review	review	NOUN
easat-11044	277	17	of	of	ADP
easat-11044	277	18	social	social	ADJ
easat-11044	277	19	science	science	NOUN
easat-11044	277	20	on	on	ADP
easat-11044	277	21	digital	digital	ADJ
easat-11044	277	22	agriculture	agriculture	NOUN
easat-11044	277	23	,	,	PUNCT
easat-11044	277	24	"	"	PUNCT
easat-11044	277	25	agricultural	agricultural	ADJ
easat-11044	277	26	systems	system	NOUN
easat-11044	277	27	,	,	PUNCT
easat-11044	277	28	vol	vol	NOUN
easat-11044	277	29	.	.	PROPN
easat-11044	277	30	171	171	NUM
easat-11044	277	31	,	,	PUNCT
easat-11044	277	32	pp	pp	ADJ
easat-11044	277	33	.	.	PUNCT
easat-11044	278	1	1	1	NUM
easat-11044	278	2	-	-	SYM
easat-11044	278	3	7	7	NUM
easat-11044	278	4	,	,	PUNCT
easat-11044	278	5	2019	2019	NUM
easat-11044	278	6	.	.	PUNCT
easat-11044	279	1	[	[	X
easat-11044	279	2	21	21	NUM
easat-11044	279	3	]	]	PUNCT
easat-11044	279	4	world	world	PROPN
easat-11044	279	5	bank	bank	PROPN
easat-11044	279	6	,	,	PUNCT
easat-11044	279	7	"	"	PUNCT
easat-11044	279	8	digital	digital	ADJ
easat-11044	279	9	agriculture	agriculture	NOUN
easat-11044	279	10	:	:	PUNCT
easat-11044	279	11	the	the	DET
easat-11044	279	12	future	future	NOUN
easat-11044	279	13	of	of	ADP
easat-11044	279	14	smallholder	smallholder	NOUN
easat-11044	279	15	farming	farming	NOUN
easat-11044	279	16	,	,	PUNCT
easat-11044	279	17	"	"	PUNCT
easat-11044	279	18	2023	2023	NUM
easat-11044	279	19	.	.	PUNCT
easat-11044	279	20	https://www.worldbank.org/	https://www.worldbank.org/	X
easat-11044	280	1	[	[	X
easat-11044	280	2	22	22	NUM
easat-11044	280	3	]	]	PUNCT
easat-11044	280	4	j.	j.	PROPN
easat-11044	280	5	f.	f.	PROPN
easat-11044	280	6	hair	hair	PROPN
easat-11044	280	7	,	,	PUNCT
easat-11044	280	8	g.	g.	PROPN
easat-11044	280	9	t.	t.	PROPN
easat-11044	280	10	m.	m.	PROPN
easat-11044	280	11	hult	hult	PROPN
easat-11044	280	12	,	,	PUNCT
easat-11044	280	13	c.	c.	PROPN
easat-11044	280	14	m.	m.	PROPN
easat-11044	280	15	ringle	ringle	PROPN
easat-11044	280	16	,	,	PUNCT
easat-11044	280	17	and	and	CCONJ
easat-11044	280	18	m.	m.	NOUN
easat-11044	280	19	sarstedt	sarstedt	PROPN
easat-11044	280	20	,	,	PUNCT
easat-11044	280	21	a	a	DET
easat-11044	280	22	primer	primer	NOUN
easat-11044	280	23	on	on	ADP
easat-11044	280	24	partial	partial	ADJ
easat-11044	280	25	least	least	ADJ
easat-11044	280	26	squares	square	NOUN
easat-11044	280	27	structural	structural	ADJ
easat-11044	280	28	equation	equation	NOUN
easat-11044	280	29	modeling	modeling	NOUN
easat-11044	280	30	(	(	PUNCT
easat-11044	280	31	pls	pls	INTJ
easat-11044	280	32	-	-	PUNCT
easat-11044	280	33	sem	sem	NOUN
easat-11044	280	34	)	)	PUNCT
easat-11044	280	35	.	.	PUNCT
easat-11044	281	1	thousand	thousand	NUM
easat-11044	281	2	oaks	oak	NOUN
easat-11044	281	3	,	,	PUNCT
easat-11044	281	4	ca	can	AUX
easat-11044	281	5	:	:	PUNCT
easat-11044	281	6	sage	sage	NOUN
easat-11044	281	7	publications	publication	NOUN
easat-11044	281	8	,	,	PUNCT
easat-11044	281	9	2014	2014	NUM
easat-11044	281	10	.	.	PUNCT
easat-11044	282	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-11044	282	2	https://doi.org/10.1016/j.heliyon.2023.e22601	https://doi.org/10.1016/j.heliyon.2023.e22601	X
easat-11044	282	3	https://doi.org/10.3390/app12104902	https://doi.org/10.3390/app12104902	PROPN
easat-11044	282	4	https://doi.org/10.1016/j.jbusres.2024.114506	https://doi.org/10.1016/j.jbusres.2024.114506	NOUN
easat-11044	282	5	https://www.bps.go.id/	https://www.bps.go.id/	ADP
easat-11044	283	1	https://doi.org/10.1016/j.ijinfomgt.2020.102168	https://doi.org/10.1016/j.ijinfomgt.2020.102168	NOUN
easat-11044	283	2	https://doi.org/10.1016/j.jbusres.2025.115273	https://doi.org/10.1016/j.jbusres.2025.115273	ADV
easat-11044	283	3	https://doi.org/10.1016/j.heliyon.2024.e29714	https://doi.org/10.1016/j.heliyon.2024.e29714	NOUN
easat-11044	283	4	https://doi.org/10.1016/j.jbusres.2024.115123	https://doi.org/10.1016/j.jbusres.2024.115123	NOUN
easat-11044	283	5	https://doi.org/10.1016/j.jbusres.2022.04.068	https://doi.org/10.1016/j.jbusres.2022.04.068	PROPN
easat-11044	283	6	https://doi.org/10.1016/j.jretconser.2023.103445	https://doi.org/10.1016/j.jretconser.2023.103445	PROPN
easat-11044	283	7	https://www.worldbank.org/	https://www.worldbank.org/	NOUN
easat-11044	283	8	951	951	NUM
easat-11044	283	9	edelweiss	edelweiss	PROPN
easat-11044	283	10	applied	apply	VERB
easat-11044	283	11	science	science	NOUN
easat-11044	283	12	and	and	CCONJ
easat-11044	283	13	technology	technology	NOUN
easat-11044	283	14	issn	issn	PROPN
easat-11044	283	15	:	:	PUNCT
easat-11044	283	16	2576	2576	NUM
easat-11044	283	17	-	-	SYM
easat-11044	283	18	8484	8484	NUM
easat-11044	283	19	vol	vol	NOUN
easat-11044	283	20	.	.	PROPN
easat-11044	284	1	9	9	NUM
easat-11044	284	2	,	,	PUNCT
easat-11044	284	3	no	no	INTJ
easat-11044	284	4	.	.	NOUN
easat-11044	284	5	11	11	NUM
easat-11044	284	6	:	:	PUNCT
easat-11044	284	7	940	940	NUM
easat-11044	284	8	-	-	SYM
easat-11044	284	9	951	951	NUM
easat-11044	284	10	,	,	PUNCT
easat-11044	284	11	2025	2025	NUM
easat-11044	284	12	doi	doi	NOUN
easat-11044	284	13	:	:	PUNCT
easat-11044	284	14	10.55214/2576	10.55214/2576	NUM
easat-11044	284	15	-	-	SYM
easat-11044	284	16	8484.v9i11.11044	8484.v9i11.11044	NOUN
easat-11044	284	17	©	©	ADP
easat-11044	284	18	2025	2025	NUM
easat-11044	284	19	by	by	ADP
easat-11044	284	20	the	the	DET
easat-11044	284	21	authors	author	NOUN
easat-11044	284	22	;	;	PUNCT
easat-11044	284	23	licensee	licensee	PROPN
easat-11044	284	24	learning	learning	NOUN
easat-11044	284	25	gate	gate	NOUN
easat-11044	285	1	[	[	X
easat-11044	285	2	23	23	NUM
easat-11044	285	3	]	]	PUNCT
easat-11044	285	4	p.	p.	PROPN
easat-11044	285	5	l.	l.	PROPN
easat-11044	285	6	tan	tan	PROPN
easat-11044	285	7	,	,	PUNCT
easat-11044	285	8	s.	s.	PROPN
easat-11044	285	9	m.	m.	PROPN
easat-11044	285	10	rasoolimanesh	rasoolimanesh	PROPN
easat-11044	285	11	,	,	PUNCT
easat-11044	285	12	and	and	CCONJ
easat-11044	285	13	g.	g.	PROPN
easat-11044	285	14	manickam	manickam	PROPN
easat-11044	285	15	,	,	PUNCT
easat-11044	285	16	"	"	PUNCT
easat-11044	285	17	how	how	SCONJ
easat-11044	285	18	corporate	corporate	ADJ
easat-11044	285	19	social	social	ADJ
easat-11044	285	20	responsibility	responsibility	NOUN
easat-11044	285	21	affects	affect	VERB
easat-11044	285	22	brand	brand	NOUN
easat-11044	285	23	equity	equity	NOUN
easat-11044	285	24	and	and	CCONJ
easat-11044	285	25	loyalty	loyalty	NOUN
easat-11044	285	26	?	?	PUNCT
easat-11044	286	1	a	a	DET
easat-11044	286	2	comparison	comparison	NOUN
easat-11044	286	3	between	between	ADP
easat-11044	286	4	private	private	ADJ
easat-11044	286	5	and	and	CCONJ
easat-11044	286	6	public	public	ADJ
easat-11044	286	7	universities	university	NOUN
easat-11044	286	8	,	,	PUNCT
easat-11044	286	9	"	"	PUNCT
easat-11044	286	10	heliyon	heliyon	NOUN
easat-11044	286	11	,	,	PUNCT
easat-11044	286	12	vol	vol	NOUN
easat-11044	286	13	.	.	PROPN
easat-11044	286	14	8	8	NUM
easat-11044	286	15	,	,	PUNCT
easat-11044	286	16	no	no	INTJ
easat-11044	286	17	.	.	NOUN
easat-11044	286	18	4	4	NUM
easat-11044	286	19	,	,	PUNCT
easat-11044	286	20	p.	p.	NOUN
easat-11044	286	21	e09266	e09266	NOUN
easat-11044	286	22	,	,	PUNCT
easat-11044	286	23	2022	2022	NUM
easat-11044	286	24	.	.	PUNCT
easat-11044	287	1	https://doi.org/10.1016/j.heliyon.2022.e09266	https://doi.org/10.1016/j.heliyon.2022.e09266	PUNCT
easat-11044	288	1	[	[	X
easat-11044	288	2	24	24	NUM
easat-11044	288	3	]	]	PUNCT
easat-11044	288	4	j.	j.	PROPN
easat-11044	288	5	henseler	henseler	PROPN
easat-11044	288	6	,	,	PUNCT
easat-11044	288	7	c.	c.	PROPN
easat-11044	288	8	m.	m.	PROPN
easat-11044	288	9	ringle	ringle	PROPN
easat-11044	288	10	,	,	PUNCT
easat-11044	288	11	and	and	CCONJ
easat-11044	288	12	m.	m.	NOUN
easat-11044	288	13	sarstedt	sarstedt	NOUN
easat-11044	288	14	,	,	PUNCT
easat-11044	288	15	"	"	PUNCT
easat-11044	288	16	a	a	DET
easat-11044	288	17	new	new	ADJ
easat-11044	288	18	criterion	criterion	NOUN
easat-11044	288	19	for	for	ADP
easat-11044	288	20	assessing	assess	VERB
easat-11044	288	21	discriminant	discriminant	ADJ
easat-11044	288	22	validity	validity	NOUN
easat-11044	288	23	in	in	ADP
easat-11044	288	24	variance	variance	NOUN
easat-11044	288	25	-	-	PUNCT
easat-11044	288	26	based	base	VERB
easat-11044	288	27	structural	structural	ADJ
easat-11044	288	28	equation	equation	NOUN
easat-11044	288	29	modeling	modeling	NOUN
easat-11044	288	30	,	,	PUNCT
easat-11044	288	31	"	"	PUNCT
easat-11044	288	32	journal	journal	NOUN
easat-11044	288	33	of	of	ADP
easat-11044	288	34	the	the	DET
easat-11044	288	35	academy	academy	NOUN
easat-11044	288	36	of	of	ADP
easat-11044	288	37	marketing	marketing	NOUN
easat-11044	288	38	science	science	NOUN
easat-11044	288	39	,	,	PUNCT
easat-11044	288	40	vol	vol	NOUN
easat-11044	288	41	.	.	PROPN
easat-11044	288	42	43	43	NUM
easat-11044	288	43	,	,	PUNCT
easat-11044	288	44	pp	pp	ADJ
easat-11044	288	45	.	.	PUNCT
easat-11044	289	1	115	115	NUM
easat-11044	289	2	-	-	SYM
easat-11044	289	3	135	135	NUM
easat-11044	289	4	,	,	PUNCT
easat-11044	289	5	2015	2015	NUM
easat-11044	289	6	.	.	PUNCT
easat-11044	290	1	https://doi.org/10.1007/s11747-014-0403-8	https://doi.org/10.1007/s11747-014-0403-8	NUM
easat-11044	290	2	[	[	X
easat-11044	290	3	25	25	NUM
easat-11044	290	4	]	]	X
easat-11044	290	5	o.	o.	PROPN
easat-11044	290	6	adeola	adeola	PROPN
easat-11044	290	7	,	,	PUNCT
easat-11044	290	8	marketing	marketing	NOUN
easat-11044	290	9	communications	communication	NOUN
easat-11044	290	10	and	and	CCONJ
easat-11044	290	11	brand	brand	NOUN
easat-11044	290	12	development	development	NOUN
easat-11044	290	13	in	in	ADP
easat-11044	290	14	emerging	emerge	VERB
easat-11044	290	15	economies	economy	NOUN
easat-11044	290	16	:	:	PUNCT
easat-11044	290	17	volume	volume	NOUN
easat-11044	290	18	i	i	PRON
easat-11044	290	19	:	:	PUNCT
easat-11044	290	20	contemporary	contemporary	ADJ
easat-11044	290	21	and	and	CCONJ
easat-11044	290	22	future	future	ADJ
easat-11044	290	23	perspectives	perspective	NOUN
easat-11044	290	24	.	.	PUNCT
easat-11044	291	1	in	in	ADP
easat-11044	291	2	r.	r.	PROPN
easat-11044	291	3	e.	e.	PROPN
easat-11044	291	4	hinson	hinson	PROPN
easat-11044	291	5	&	&	CCONJ
easat-11044	291	6	a.	a.	PROPN
easat-11044	291	7	m.	m.	PROPN
easat-11044	291	8	sakkthivel	sakkthivel	PROPN
easat-11044	291	9	(	(	PUNCT
easat-11044	291	10	eds	ed	NOUN
easat-11044	291	11	.	.	PUNCT
easat-11044	291	12	)	)	PUNCT
easat-11044	291	13	.	.	PUNCT
easat-11044	292	1	cham	cham	PROPN
easat-11044	292	2	,	,	PUNCT
easat-11044	292	3	switzerland	switzerland	PROPN
easat-11044	292	4	:	:	PUNCT
easat-11044	292	5	springer	springer	NOUN
easat-11044	292	6	international	international	PROPN
easat-11044	292	7	publishing	publishing	PROPN
easat-11044	292	8	ag	ag	PROPN
easat-11044	292	9	,	,	PUNCT
easat-11044	292	10	2022	2022	NUM
easat-11044	292	11	.	.	PUNCT
easat-11044	293	1	[	[	X
easat-11044	293	2	26	26	NUM
easat-11044	293	3	]	]	PUNCT
easat-11044	293	4	z.	z.	PROPN
easat-11044	293	5	umami	umami	PROPN
easat-11044	293	6	and	and	CCONJ
easat-11044	293	7	g.	g.	PROPN
easat-11044	293	8	s.	s.	PROPN
easat-11044	293	9	darma	darma	PROPN
easat-11044	293	10	,	,	PUNCT
easat-11044	293	11	"	"	PUNCT
easat-11044	293	12	digital	digital	ADJ
easat-11044	293	13	marketing	marketing	NOUN
easat-11044	293	14	:	:	PUNCT
easat-11044	293	15	engaging	engage	VERB
easat-11044	293	16	consumers	consumer	NOUN
easat-11044	293	17	with	with	ADP
easat-11044	293	18	smart	smart	ADJ
easat-11044	293	19	digital	digital	ADJ
easat-11044	293	20	marketing	marketing	NOUN
easat-11044	293	21	content	content	NOUN
easat-11044	293	22	,	,	PUNCT
easat-11044	293	23	"	"	PUNCT
easat-11044	293	24	jurnal	jurnal	ADJ
easat-11044	293	25	manajemen	manajeman	NOUN
easat-11044	293	26	dan	dan	PROPN
easat-11044	293	27	kewirausahaan	kewirausahaan	PROPN
easat-11044	293	28	,	,	PUNCT
easat-11044	293	29	vol	vol	NOUN
easat-11044	293	30	.	.	PROPN
easat-11044	293	31	23	23	NUM
easat-11044	293	32	,	,	PUNCT
easat-11044	293	33	no	no	INTJ
easat-11044	293	34	.	.	NOUN
easat-11044	293	35	2	2	NUM
easat-11044	293	36	,	,	PUNCT
easat-11044	293	37	pp	pp	ADJ
easat-11044	293	38	.	.	PUNCT
easat-11044	294	1	94	94	NUM
easat-11044	294	2	-	-	SYM
easat-11044	294	3	103	103	NUM
easat-11044	294	4	,	,	PUNCT
easat-11044	294	5	2021	2021	NUM
easat-11044	294	6	.	.	PUNCT
easat-11044	294	7	https://doi.org/10.9744/jmk.23.2.94-103	https://doi.org/10.9744/jmk.23.2.94-103	PUNCT
easat-11044	295	1	[	[	X
easat-11044	295	2	27	27	NUM
easat-11044	295	3	]	]	PUNCT
easat-11044	295	4	m.	m.	NOUN
easat-11044	295	5	mehdizadeh	mehdizadeh	PROPN
easat-11044	295	6	and	and	CCONJ
easat-11044	295	7	c.	c.	PROPN
easat-11044	295	8	a.	a.	NOUN
easat-11044	295	9	klöckner	klöckner	NOUN
easat-11044	295	10	,	,	PUNCT
easat-11044	295	11	"	"	PUNCT
easat-11044	295	12	the	the	DET
easat-11044	295	13	role	role	NOUN
easat-11044	295	14	of	of	ADP
easat-11044	295	15	social	social	ADJ
easat-11044	295	16	perceptions	perception	NOUN
easat-11044	295	17	on	on	ADP
easat-11044	295	18	willingness	willingness	NOUN
easat-11044	295	19	-	-	PUNCT
easat-11044	295	20	to	to	PART
easat-11044	295	21	-	-	PUNCT
easat-11044	295	22	pay	pay	VERB
easat-11044	295	23	for	for	ADP
easat-11044	295	24	innovations	innovation	NOUN
easat-11044	295	25	,	,	PUNCT
easat-11044	295	26	"	"	PUNCT
easat-11044	295	27	transportation	transportation	NOUN
easat-11044	295	28	research	research	NOUN
easat-11044	295	29	part	part	NOUN
easat-11044	295	30	f	f	NOUN
easat-11044	295	31	:	:	PUNCT
easat-11044	295	32	traffic	traffic	NOUN
easat-11044	295	33	psychology	psychology	NOUN
easat-11044	295	34	and	and	CCONJ
easat-11044	295	35	behaviour	behaviour	NOUN
easat-11044	295	36	,	,	PUNCT
easat-11044	295	37	vol	vol	NOUN
easat-11044	295	38	.	.	PROPN
easat-11044	295	39	114	114	NUM
easat-11044	295	40	,	,	PUNCT
easat-11044	295	41	pp	pp	ADJ
easat-11044	295	42	.	.	PUNCT
easat-11044	296	1	906	906	NUM
easat-11044	296	2	-	-	SYM
easat-11044	296	3	918	918	NUM
easat-11044	296	4	,	,	PUNCT
easat-11044	296	5	2025	2025	NUM
easat-11044	296	6	.	.	PUNCT
easat-11044	297	1	https://doi.org/10.1016/j.trf.2025.07.008	https://doi.org/10.1016/j.trf.2025.07.008	NOUN
easat-11044	298	1	[	[	X
easat-11044	298	2	28	28	NUM
easat-11044	298	3	]	]	X
easat-11044	298	4	c.	c.	PROPN
easat-11044	298	5	wang	wang	PROPN
easat-11044	298	6	,	,	PUNCT
easat-11044	298	7	t.	t.	PROPN
easat-11044	298	8	liu	liu	PROPN
easat-11044	298	9	,	,	PUNCT
easat-11044	298	10	y.	y.	PROPN
easat-11044	298	11	zhu	zhu	PROPN
easat-11044	298	12	,	,	PUNCT
easat-11044	298	13	h.	h.	PROPN
easat-11044	298	14	wang	wang	PROPN
easat-11044	298	15	,	,	PUNCT
easat-11044	298	16	x.	x.	PROPN
easat-11044	298	17	wang	wang	PROPN
easat-11044	298	18	,	,	PUNCT
easat-11044	298	19	and	and	CCONJ
easat-11044	298	20	s.	s.	PROPN
easat-11044	298	21	zhao	zhao	PROPN
easat-11044	298	22	,	,	PUNCT
easat-11044	298	23	"	"	PUNCT
easat-11044	298	24	the	the	DET
easat-11044	298	25	influence	influence	NOUN
easat-11044	298	26	of	of	ADP
easat-11044	298	27	consumer	consumer	NOUN
easat-11044	298	28	perception	perception	NOUN
easat-11044	298	29	on	on	ADP
easat-11044	298	30	purchase	purchase	NOUN
easat-11044	298	31	intention	intention	NOUN
easat-11044	298	32	:	:	PUNCT
easat-11044	298	33	evidence	evidence	NOUN
easat-11044	298	34	from	from	ADP
easat-11044	298	35	cross	cross	ADJ
easat-11044	298	36	-	-	ADJ
easat-11044	298	37	border	border	ADJ
easat-11044	298	38	e	e	PROPN
easat-11044	298	39	-	-	NOUN
easat-11044	298	40	commerce	commerce	NOUN
easat-11044	298	41	platforms	platform	NOUN
easat-11044	298	42	,	,	PUNCT
easat-11044	298	43	"	"	PUNCT
easat-11044	298	44	heliyon	heliyon	NOUN
easat-11044	298	45	,	,	PUNCT
easat-11044	298	46	vol	vol	NOUN
easat-11044	298	47	.	.	PROPN
easat-11044	298	48	9	9	NUM
easat-11044	298	49	,	,	PUNCT
easat-11044	298	50	no	no	INTJ
easat-11044	298	51	.	.	NOUN
easat-11044	298	52	11	11	NUM
easat-11044	298	53	,	,	PUNCT
easat-11044	298	54	p.	p.	NOUN
easat-11044	298	55	e21617	e21617	NOUN
easat-11044	298	56	,	,	PUNCT
easat-11044	298	57	2023	2023	NUM
easat-11044	298	58	.	.	PUNCT
easat-11044	299	1	https://doi.org/10.1016/j.heliyon.2023.e21617	https://doi.org/10.1016/j.heliyon.2023.e21617	ADP
easat-11044	300	1	[	[	X
easat-11044	300	2	29	29	NUM
easat-11044	300	3	]	]	PUNCT
easat-11044	300	4	a.	a.	PROPN
easat-11044	300	5	h.	h.	PROPN
easat-11044	300	6	tahir	tahir	PROPN
easat-11044	300	7	,	,	PUNCT
easat-11044	300	8	m.	m.	PROPN
easat-11044	300	9	adnan	adnan	PROPN
easat-11044	300	10	,	,	PUNCT
easat-11044	300	11	and	and	CCONJ
easat-11044	300	12	z.	z.	PROPN
easat-11044	300	13	saeed	saeed	PROPN
easat-11044	300	14	,	,	PUNCT
easat-11044	300	15	"	"	PUNCT
easat-11044	300	16	the	the	DET
easat-11044	300	17	impact	impact	NOUN
easat-11044	300	18	of	of	ADP
easat-11044	300	19	brand	brand	NOUN
easat-11044	300	20	image	image	NOUN
easat-11044	300	21	on	on	ADP
easat-11044	300	22	customer	customer	NOUN
easat-11044	300	23	satisfaction	satisfaction	NOUN
easat-11044	300	24	and	and	CCONJ
easat-11044	300	25	brand	brand	NOUN
easat-11044	300	26	loyalty	loyalty	NOUN
easat-11044	300	27	:	:	PUNCT
easat-11044	300	28	a	a	DET
easat-11044	300	29	systematic	systematic	ADJ
easat-11044	300	30	literature	literature	NOUN
easat-11044	300	31	review	review	NOUN
easat-11044	300	32	,	,	PUNCT
easat-11044	300	33	"	"	PUNCT
easat-11044	300	34	heliyon	heliyon	NOUN
easat-11044	300	35	,	,	PUNCT
easat-11044	300	36	vol	vol	NOUN
easat-11044	300	37	.	.	PROPN
easat-11044	300	38	10	10	NUM
easat-11044	300	39	,	,	PUNCT
easat-11044	300	40	no	no	INTJ
easat-11044	300	41	.	.	NOUN
easat-11044	300	42	16	16	NUM
easat-11044	300	43	,	,	PUNCT
easat-11044	300	44	p.	p.	NOUN
easat-11044	300	45	e36254	e36254	NUM
easat-11044	300	46	,	,	PUNCT
easat-11044	300	47	2024	2024	NUM
easat-11044	300	48	.	.	PUNCT
easat-11044	301	1	https://doi.org/10.1016/j.heliyon.2024.e36254	https://doi.org/10.1016/j.heliyon.2024.e36254	NOUN
easat-11044	301	2	[	[	X
easat-11044	301	3	30	30	NUM
easat-11044	301	4	]	]	X
easat-11044	301	5	e.	e.	PROPN
easat-11044	301	6	susilawati	susilawati	PROPN
easat-11044	301	7	et	et	PROPN
easat-11044	301	8	al	al	PROPN
easat-11044	301	9	.	.	PROPN
easat-11044	301	10	,	,	PUNCT
easat-11044	301	11	"	"	PUNCT
easat-11044	301	12	integration	integration	NOUN
easat-11044	301	13	of	of	ADP
easat-11044	301	14	circular	circular	ADJ
easat-11044	301	15	economy	economy	NOUN
easat-11044	301	16	concepts	concept	NOUN
easat-11044	301	17	in	in	ADP
easat-11044	301	18	engineering	engineer	VERB
easat-11044	301	19	education	education	NOUN
easat-11044	301	20	curriculum	curriculum	NOUN
easat-11044	301	21	to	to	PART
easat-11044	301	22	create	create	VERB
easat-11044	301	23	future	future	ADJ
easat-11044	301	24	green	green	ADJ
easat-11044	301	25	innovators	innovator	NOUN
easat-11044	301	26	,	,	PUNCT
easat-11044	301	27	"	"	PUNCT
easat-11044	301	28	in	in	ADP
easat-11044	301	29	proceeding	proceeding	NOUN
easat-11044	301	30	of	of	ADP
easat-11044	301	31	international	international	ADJ
easat-11044	301	32	conference	conference	NOUN
easat-11044	301	33	on	on	ADP
easat-11044	301	34	science	science	NOUN
easat-11044	301	35	and	and	CCONJ
easat-11044	301	36	technology	technology	NOUN
easat-11044	301	37	uisu	uisu	ADJ
easat-11044	301	38	,	,	PUNCT
easat-11044	301	39	2025	2025	NUM
easat-11044	301	40	,	,	PUNCT
easat-11044	301	41	pp	pp	ADJ
easat-11044	301	42	.	.	PUNCT
easat-11044	302	1	202	202	NUM
easat-11044	302	2	-	-	SYM
easat-11044	302	3	208	208	NUM
easat-11044	302	4	.	.	PUNCT
easat-11044	303	1	[	[	X
easat-11044	303	2	31	31	NUM
easat-11044	303	3	]	]	PUNCT
easat-11044	303	4	s.	s.	PROPN
easat-11044	303	5	supriadi	supriadi	PROPN
easat-11044	303	6	et	et	PROPN
easat-11044	303	7	al	al	PROPN
easat-11044	303	8	.	.	PROPN
easat-11044	303	9	,	,	PUNCT
easat-11044	303	10	"	"	PUNCT
easat-11044	303	11	analysis	analysis	NOUN
easat-11044	303	12	of	of	ADP
easat-11044	303	13	circular	circular	ADJ
easat-11044	303	14	supply	supply	NOUN
easat-11044	303	15	chain	chain	NOUN
easat-11044	303	16	management	management	NOUN
easat-11044	303	17	in	in	ADP
easat-11044	303	18	technology	technology	NOUN
easat-11044	303	19	industry	industry	NOUN
easat-11044	303	20	to	to	PART
easat-11044	303	21	support	support	VERB
easat-11044	303	22	circular	circular	ADJ
easat-11044	303	23	economy	economy	NOUN
easat-11044	303	24	,	,	PUNCT
easat-11044	303	25	"	"	PUNCT
easat-11044	303	26	in	in	ADP
easat-11044	303	27	proceeding	proceeding	NOUN
easat-11044	303	28	of	of	ADP
easat-11044	303	29	international	international	ADJ
easat-11044	303	30	conference	conference	NOUN
easat-11044	303	31	on	on	ADP
easat-11044	303	32	science	science	NOUN
easat-11044	303	33	and	and	CCONJ
easat-11044	303	34	technology	technology	NOUN
easat-11044	303	35	uisu	uisu	ADJ
easat-11044	303	36	,	,	PUNCT
easat-11044	303	37	2025	2025	NUM
easat-11044	303	38	,	,	PUNCT
easat-11044	303	39	pp	pp	ADJ
easat-11044	303	40	.	.	PUNCT
easat-11044	304	1	209	209	NUM
easat-11044	304	2	-	-	SYM
easat-11044	304	3	214	214	NUM
easat-11044	304	4	.	.	PUNCT
easat-11044	305	1	https://doi.org/10.1016/j.heliyon.2022.e09266	https://doi.org/10.1016/j.heliyon.2022.e09266	PROPN
easat-11044	305	2	https://doi.org/10.1007/s11747-014-0403-8	https://doi.org/10.1007/s11747-014-0403-8	NUM
easat-11044	305	3	https://doi.org/10.9744/jmk.23.2.94-103	https://doi.org/10.9744/jmk.23.2.94-103	NUM
easat-11044	305	4	https://doi.org/10.1016/j.trf.2025.07.008	https://doi.org/10.1016/j.trf.2025.07.008	NOUN
easat-11044	305	5	https://doi.org/10.1016/j.heliyon.2023.e21617	https://doi.org/10.1016/j.heliyon.2023.e21617	ADP
easat-11044	305	6	https://doi.org/10.1016/j.heliyon.2024.e36254	https://doi.org/10.1016/j.heliyon.2024.e36254	NOUN