id	sid	tid	token	lemma	pos
easat-11079	1	1	edelweiss	edelweiss	PROPN
easat-11079	1	2	applied	apply	VERB
easat-11079	1	3	science	science	NOUN
easat-11079	1	4	and	and	CCONJ
easat-11079	1	5	technology	technology	NOUN
easat-11079	1	6	issn	issn	PROPN
easat-11079	1	7	:	:	PUNCT
easat-11079	1	8	2576	2576	NUM
easat-11079	1	9	-	-	SYM
easat-11079	1	10	8484	8484	NUM
easat-11079	1	11	vol	vol	NOUN
easat-11079	1	12	.	.	PROPN
easat-11079	2	1	9	9	NUM
easat-11079	2	2	,	,	PUNCT
easat-11079	2	3	no	no	INTJ
easat-11079	2	4	.	.	NOUN
easat-11079	2	5	11	11	NUM
easat-11079	2	6	,	,	PUNCT
easat-11079	2	7	1204	1204	NUM
easat-11079	2	8	-	-	SYM
easat-11079	2	9	1215	1215	NUM
easat-11079	2	10	2025	2025	NUM
easat-11079	2	11	publisher	publisher	NOUN
easat-11079	2	12	:	:	PUNCT
easat-11079	2	13	learning	learn	VERB
easat-11079	2	14	gate	gate	NOUN
easat-11079	2	15	doi	doi	PROPN
easat-11079	2	16	:	:	PUNCT
easat-11079	2	17	10.55214/2576	10.55214/2576	NUM
easat-11079	2	18	-	-	SYM
easat-11079	2	19	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	3	1	©	©	PROPN
easat-11079	3	2	2025	2025	NUM
easat-11079	3	3	by	by	ADP
easat-11079	3	4	the	the	DET
easat-11079	3	5	authors	author	NOUN
easat-11079	3	6	;	;	PUNCT
easat-11079	3	7	licensee	licensee	PROPN
easat-11079	3	8	learning	learning	NOUN
easat-11079	3	9	gate	gate	NOUN
easat-11079	3	10	©	©	PROPN
easat-11079	3	11	2025	2025	NUM
easat-11079	3	12	by	by	ADP
easat-11079	3	13	the	the	DET
easat-11079	3	14	authors	author	NOUN
easat-11079	3	15	;	;	PUNCT
easat-11079	3	16	licensee	licensee	PROPN
easat-11079	3	17	learning	learning	NOUN
easat-11079	3	18	gate	gate	NOUN
easat-11079	3	19	history	history	NOUN
easat-11079	3	20	:	:	PUNCT
easat-11079	3	21	received	receive	VERB
easat-11079	3	22	:	:	PUNCT
easat-11079	3	23	17	17	NUM
easat-11079	3	24	september	september	PROPN
easat-11079	3	25	2025	2025	NUM
easat-11079	3	26	;	;	PUNCT
easat-11079	3	27	revised	revise	VERB
easat-11079	3	28	:	:	PUNCT
easat-11079	3	29	3	3	NUM
easat-11079	3	30	november	november	PROPN
easat-11079	3	31	2025	2025	NUM
easat-11079	3	32	;	;	PUNCT
easat-11079	3	33	accepted	accept	VERB
easat-11079	3	34	:	:	PUNCT
easat-11079	3	35	7	7	NUM
easat-11079	3	36	november	november	PROPN
easat-11079	3	37	2025	2025	NUM
easat-11079	3	38	;	;	PUNCT
easat-11079	3	39	published	publish	VERB
easat-11079	3	40	:	:	PUNCT
easat-11079	4	1	18	18	NUM
easat-11079	4	2	november	november	PROPN
easat-11079	4	3	2025	2025	NUM
easat-11079	4	4	*	*	PUNCT
easat-11079	4	5	correspondence	correspondence	NOUN
easat-11079	4	6	:	:	PUNCT
easat-11079	4	7	minhlq@thanhdong.edu.vn	minhlq@thanhdong.edu.vn	VERB
easat-11079	4	8	the	the	DET
easat-11079	4	9	effects	effect	NOUN
easat-11079	4	10	of	of	ADP
easat-11079	4	11	social	social	ADJ
easat-11079	4	12	media	medium	NOUN
easat-11079	4	13	and	and	CCONJ
easat-11079	4	14	fear	fear	NOUN
easat-11079	4	15	of	of	ADP
easat-11079	4	16	missing	miss	VERB
easat-11079	4	17	out	out	ADP
easat-11079	4	18	on	on	ADP
easat-11079	4	19	university	university	NOUN
easat-11079	4	20	students	student	NOUN
easat-11079	4	21	’	'	PUNCT
easat-11079	4	22	online	online	ADJ
easat-11079	4	23	purchase	purchase	NOUN
easat-11079	4	24	decisions	decision	NOUN
easat-11079	4	25	while	while	SCONJ
easat-11079	4	26	using	use	VERB
easat-11079	4	27	tiktok	tiktok	NOUN
easat-11079	4	28	:	:	PUNCT
easat-11079	4	29	evidence	evidence	NOUN
easat-11079	4	30	from	from	ADP
easat-11079	4	31	northern	northern	ADJ
easat-11079	4	32	vietnam	vietnam	PROPN
easat-11079	4	33	lê	lê	PROPN
easat-11079	4	34	quang	quang	PROPN
easat-11079	4	35	minh1	minh1	PROPN
easat-11079	4	36	*	*	PROPN
easat-11079	4	37	,	,	PUNCT
easat-11079	4	38	vũ	vũ	ADP
easat-11079	4	39	thị	thị	PROPN
easat-11079	4	40	mai	mai	PROPN
easat-11079	4	41	duyên2	duyên2	PROPN
easat-11079	5	1	1,2thanh	1,2thanh	NUM
easat-11079	5	2	dong	dong	PROPN
easat-11079	5	3	university	university	PROPN
easat-11079	5	4	,	,	PUNCT
easat-11079	5	5	vietnam	vietnam	PROPN
easat-11079	5	6	;	;	PUNCT
easat-11079	5	7	minhlq@thanhdong.edu.vn	minhlq@thanhdong.edu.vn	NOUN
easat-11079	5	8	(	(	PUNCT
easat-11079	5	9	l.q.m	l.q.m	PROPN
easat-11079	5	10	.	.	PUNCT
easat-11079	5	11	)	)	PUNCT
easat-11079	6	1	duyenvtm@thanhdong.edu.vn	duyenvtm@thanhdong.edu.vn	VERB
easat-11079	6	2	(	(	PUNCT
easat-11079	6	3	v.t.m.d	v.t.m.d	PROPN
easat-11079	6	4	)	)	PUNCT
easat-11079	6	5	.	.	PUNCT
easat-11079	7	1	abstract	abstract	ADJ
easat-11079	7	2	:	:	PUNCT
easat-11079	7	3	the	the	DET
easat-11079	7	4	rapid	rapid	ADJ
easat-11079	7	5	expansion	expansion	NOUN
easat-11079	7	6	of	of	ADP
easat-11079	7	7	social	social	ADJ
easat-11079	7	8	commerce	commerce	NOUN
easat-11079	7	9	has	have	AUX
easat-11079	7	10	positioned	position	VERB
easat-11079	7	11	tiktok	tiktok	NOUN
easat-11079	7	12	as	as	ADP
easat-11079	7	13	a	a	DET
easat-11079	7	14	dominant	dominant	ADJ
easat-11079	7	15	platform	platform	NOUN
easat-11079	7	16	influencing	influence	VERB
easat-11079	7	17	consumer	consumer	NOUN
easat-11079	7	18	decision	decision	NOUN
easat-11079	7	19	-	-	PUNCT
easat-11079	7	20	making	making	NOUN
easat-11079	7	21	,	,	PUNCT
easat-11079	7	22	particularly	particularly	ADV
easat-11079	7	23	among	among	ADP
easat-11079	7	24	university	university	NOUN
easat-11079	7	25	students	student	NOUN
easat-11079	7	26	in	in	ADP
easat-11079	7	27	vietnam	vietnam	PROPN
easat-11079	7	28	.	.	PUNCT
easat-11079	8	1	with	with	ADP
easat-11079	8	2	the	the	DET
easat-11079	8	3	rise	rise	NOUN
easat-11079	8	4	of	of	ADP
easat-11079	8	5	short	short	ADJ
easat-11079	8	6	-	-	PUNCT
easat-11079	8	7	form	form	NOUN
easat-11079	8	8	videos	video	NOUN
easat-11079	8	9	and	and	CCONJ
easat-11079	8	10	interactive	interactive	ADJ
easat-11079	8	11	livestream	livestream	NOUN
easat-11079	8	12	shopping	shopping	NOUN
easat-11079	8	13	,	,	PUNCT
easat-11079	8	14	users	user	NOUN
easat-11079	8	15	are	be	AUX
easat-11079	8	16	continuously	continuously	ADV
easat-11079	8	17	exposed	expose	VERB
easat-11079	8	18	to	to	ADP
easat-11079	8	19	persuasive	persuasive	ADJ
easat-11079	8	20	stimuli	stimulus	NOUN
easat-11079	8	21	such	such	ADJ
easat-11079	8	22	as	as	ADP
easat-11079	8	23	instant	instant	ADJ
easat-11079	8	24	promotions	promotion	NOUN
easat-11079	8	25	,	,	PUNCT
easat-11079	8	26	real	real	ADJ
easat-11079	8	27	-	-	PUNCT
easat-11079	8	28	time	time	NOUN
easat-11079	8	29	product	product	NOUN
easat-11079	8	30	demonstrations	demonstration	NOUN
easat-11079	8	31	,	,	PUNCT
easat-11079	8	32	and	and	CCONJ
easat-11079	8	33	socially	socially	ADV
easat-11079	8	34	driven	drive	VERB
easat-11079	8	35	cues	cue	NOUN
easat-11079	8	36	.	.	PUNCT
easat-11079	9	1	these	these	DET
easat-11079	9	2	features	feature	NOUN
easat-11079	9	3	create	create	VERB
easat-11079	9	4	an	an	DET
easat-11079	9	5	environment	environment	NOUN
easat-11079	9	6	in	in	ADP
easat-11079	9	7	which	which	PRON
easat-11079	9	8	psychological	psychological	ADJ
easat-11079	9	9	factors	factor	NOUN
easat-11079	9	10	,	,	PUNCT
easat-11079	9	11	especially	especially	ADV
easat-11079	9	12	fear	fear	NOUN
easat-11079	9	13	of	of	ADP
easat-11079	9	14	missing	miss	VERB
easat-11079	9	15	out	out	ADP
easat-11079	9	16	(	(	PUNCT
easat-11079	9	17	fomo	fomo	NOUN
easat-11079	9	18	)	)	PUNCT
easat-11079	9	19	may	may	AUX
easat-11079	9	20	strongly	strongly	ADV
easat-11079	9	21	shape	shape	VERB
easat-11079	9	22	online	online	ADJ
easat-11079	9	23	purchasing	purchase	VERB
easat-11079	9	24	behavior	behavior	NOUN
easat-11079	9	25	.	.	PUNCT
easat-11079	10	1	despite	despite	SCONJ
easat-11079	10	2	growing	grow	VERB
easat-11079	10	3	interest	interest	NOUN
easat-11079	10	4	in	in	ADP
easat-11079	10	5	tiktokbased	tiktokbased	ADJ
easat-11079	10	6	commerce	commerce	NOUN
easat-11079	10	7	,	,	PUNCT
easat-11079	10	8	empirical	empirical	ADJ
easat-11079	10	9	evidence	evidence	NOUN
easat-11079	10	10	examining	examine	VERB
easat-11079	10	11	how	how	SCONJ
easat-11079	10	12	social	social	ADJ
easat-11079	10	13	media	medium	NOUN
easat-11079	10	14	engagement	engagement	NOUN
easat-11079	10	15	and	and	CCONJ
easat-11079	10	16	fomo	fomo	NOUN
easat-11079	10	17	jointly	jointly	ADV
easat-11079	10	18	influence	influence	NOUN
easat-11079	10	19	purchase	purchase	NOUN
easat-11079	10	20	intention	intention	NOUN
easat-11079	10	21	and	and	CCONJ
easat-11079	10	22	impulsive	impulsive	ADJ
easat-11079	10	23	buying	buying	NOUN
easat-11079	10	24	among	among	ADP
easat-11079	10	25	vietnamese	vietnamese	ADJ
easat-11079	10	26	students	student	NOUN
easat-11079	10	27	remains	remain	VERB
easat-11079	10	28	limited	limited	ADJ
easat-11079	10	29	.	.	PUNCT
easat-11079	11	1	to	to	PART
easat-11079	11	2	address	address	VERB
easat-11079	11	3	this	this	DET
easat-11079	11	4	gap	gap	NOUN
easat-11079	11	5	,	,	PUNCT
easat-11079	11	6	the	the	DET
easat-11079	11	7	present	present	ADJ
easat-11079	11	8	study	study	NOUN
easat-11079	11	9	investigates	investigate	VERB
easat-11079	11	10	the	the	DET
easat-11079	11	11	effects	effect	NOUN
easat-11079	11	12	of	of	ADP
easat-11079	11	13	social	social	ADJ
easat-11079	11	14	media	medium	NOUN
easat-11079	11	15	use	use	NOUN
easat-11079	11	16	and	and	CCONJ
easat-11079	11	17	fomo	fomo	NOUN
easat-11079	11	18	on	on	ADP
easat-11079	11	19	online	online	ADJ
easat-11079	11	20	purchase	purchase	NOUN
easat-11079	11	21	behavior	behavior	NOUN
easat-11079	11	22	while	while	SCONJ
easat-11079	11	23	students	student	NOUN
easat-11079	11	24	watch	watch	VERB
easat-11079	11	25	tiktok	tiktok	ADJ
easat-11079	11	26	livestreams	livestream	NOUN
easat-11079	11	27	.	.	PUNCT
easat-11079	12	1	a	a	DET
easat-11079	12	2	structured	structured	ADJ
easat-11079	12	3	questionnaire	questionnaire	NOUN
easat-11079	12	4	employing	employ	VERB
easat-11079	12	5	five	five	NUM
easat-11079	12	6	-	-	PUNCT
easat-11079	12	7	point	point	NOUN
easat-11079	12	8	likert	likert	NOUN
easat-11079	12	9	scales	scale	NOUN
easat-11079	12	10	was	be	AUX
easat-11079	12	11	administered	administer	VERB
easat-11079	12	12	to	to	ADP
easat-11079	12	13	300	300	NUM
easat-11079	12	14	students	student	NOUN
easat-11079	12	15	in	in	ADP
easat-11079	12	16	northern	northern	ADJ
easat-11079	12	17	vietnam	vietnam	PROPN
easat-11079	12	18	,	,	PUNCT
easat-11079	12	19	and	and	CCONJ
easat-11079	12	20	the	the	DET
easat-11079	12	21	dataset	dataset	NOUN
easat-11079	12	22	was	be	AUX
easat-11079	12	23	analyzed	analyze	VERB
easat-11079	12	24	using	use	VERB
easat-11079	12	25	smartpls	smartpls	PROPN
easat-11079	12	26	3	3	NUM
easat-11079	12	27	.	.	PUNCT
easat-11079	13	1	findings	finding	NOUN
easat-11079	13	2	reveal	reveal	VERB
easat-11079	13	3	that	that	SCONJ
easat-11079	13	4	sales	sale	NOUN
easat-11079	13	5	promotions	promotion	NOUN
easat-11079	13	6	and	and	CCONJ
easat-11079	13	7	livestream	livestream	NOUN
easat-11079	13	8	participation	participation	NOUN
easat-11079	13	9	significantly	significantly	ADV
easat-11079	13	10	elevate	elevate	VERB
easat-11079	13	11	both	both	DET
easat-11079	13	12	purchase	purchase	NOUN
easat-11079	13	13	intention	intention	NOUN
easat-11079	13	14	and	and	CCONJ
easat-11079	13	15	impulsive	impulsive	ADJ
easat-11079	13	16	buying	buying	NOUN
easat-11079	13	17	decisions	decision	NOUN
easat-11079	13	18	.	.	PUNCT
easat-11079	14	1	the	the	DET
easat-11079	14	2	study	study	NOUN
easat-11079	14	3	contributes	contribute	VERB
easat-11079	14	4	to	to	ADP
easat-11079	14	5	the	the	DET
easat-11079	14	6	emerging	emerge	VERB
easat-11079	14	7	literature	literature	NOUN
easat-11079	14	8	on	on	ADP
easat-11079	14	9	social	social	ADJ
easat-11079	14	10	commerce	commerce	NOUN
easat-11079	14	11	by	by	ADP
easat-11079	14	12	highlighting	highlight	VERB
easat-11079	14	13	the	the	DET
easat-11079	14	14	psychological	psychological	ADJ
easat-11079	14	15	and	and	CCONJ
easat-11079	14	16	promotional	promotional	ADJ
easat-11079	14	17	mechanisms	mechanism	NOUN
easat-11079	14	18	driving	drive	VERB
easat-11079	14	19	student	student	NOUN
easat-11079	14	20	purchasing	purchasing	NOUN
easat-11079	14	21	behavior	behavior	NOUN
easat-11079	14	22	within	within	ADP
easat-11079	14	23	tiktok	tiktok	NOUN
easat-11079	14	24	’s	’s	PART
easat-11079	14	25	livestream	livestream	PROPN
easat-11079	14	26	environment	environment	NOUN
easat-11079	14	27	.	.	PUNCT
easat-11079	15	1	keywords	keyword	NOUN
easat-11079	15	2	:	:	PUNCT
easat-11079	15	3	northern	northern	ADJ
easat-11079	15	4	vietnam	vietnam	PROPN
easat-11079	15	5	,	,	PUNCT
easat-11079	15	6	online	online	ADJ
easat-11079	15	7	purchase	purchase	NOUN
easat-11079	15	8	,	,	PUNCT
easat-11079	15	9	sales	sale	NOUN
easat-11079	15	10	promotion	promotion	NOUN
easat-11079	15	11	,	,	PUNCT
easat-11079	15	12	social	social	ADJ
easat-11079	15	13	media	medium	NOUN
easat-11079	15	14	,	,	PUNCT
easat-11079	15	15	tiktok	tiktok	ADJ
easat-11079	15	16	livestream	livestream	NOUN
easat-11079	15	17	,	,	PUNCT
easat-11079	15	18	university	university	NOUN
easat-11079	15	19	students	student	NOUN
easat-11079	15	20	.	.	PUNCT
easat-11079	16	1	1	1	X
easat-11079	16	2	.	.	X
easat-11079	16	3	introduction	introduction	NOUN
easat-11079	16	4	among	among	ADP
easat-11079	16	5	contemporary	contemporary	ADJ
easat-11079	16	6	e	e	PROPN
easat-11079	16	7	-	-	PROPN
easat-11079	16	8	commerce	commerce	NOUN
easat-11079	16	9	platforms	platform	NOUN
easat-11079	16	10	,	,	PUNCT
easat-11079	16	11	tiktok	tiktok	ADJ
easat-11079	16	12	shop	shop	NOUN
easat-11079	16	13	has	have	AUX
easat-11079	16	14	rapidly	rapidly	ADV
easat-11079	16	15	emerged	emerge	VERB
easat-11079	16	16	as	as	ADP
easat-11079	16	17	a	a	DET
easat-11079	16	18	“	"	PUNCT
easat-11079	16	19	rising	rise	VERB
easat-11079	16	20	star	star	NOUN
easat-11079	16	21	,	,	PUNCT
easat-11079	16	22	”	"	PUNCT
easat-11079	16	23	outpacing	outpace	VERB
easat-11079	16	24	many	many	ADJ
easat-11079	16	25	competitors	competitor	NOUN
easat-11079	16	26	through	through	ADP
easat-11079	16	27	its	its	PRON
easat-11079	16	28	livestream	livestream	NOUN
easat-11079	16	29	-	-	PUNCT
easat-11079	16	30	based	base	VERB
easat-11079	16	31	retail	retail	ADJ
easat-11079	16	32	model	model	NOUN
easat-11079	16	33	.	.	PUNCT
easat-11079	17	1	livestreaming	livestreaming	NOUN
easat-11079	17	2	enables	enable	VERB
easat-11079	17	3	real	real	ADJ
easat-11079	17	4	-	-	PUNCT
easat-11079	17	5	time	time	NOUN
easat-11079	17	6	interaction	interaction	NOUN
easat-11079	17	7	between	between	ADP
easat-11079	17	8	sellers	seller	NOUN
easat-11079	17	9	and	and	CCONJ
easat-11079	17	10	buyers	buyer	NOUN
easat-11079	17	11	,	,	PUNCT
easat-11079	17	12	creating	create	VERB
easat-11079	17	13	a	a	DET
easat-11079	17	14	dynamic	dynamic	ADJ
easat-11079	17	15	,	,	PUNCT
easat-11079	17	16	engaging	engage	VERB
easat-11079	17	17	environment	environment	NOUN
easat-11079	17	18	that	that	PRON
easat-11079	17	19	facilitates	facilitate	VERB
easat-11079	17	20	instant	instant	ADJ
easat-11079	17	21	inquiry	inquiry	NOUN
easat-11079	17	22	and	and	CCONJ
easat-11079	17	23	response	response	NOUN
easat-11079	17	24	while	while	SCONJ
easat-11079	17	25	showcasing	showcase	VERB
easat-11079	17	26	products	product	NOUN
easat-11079	17	27	through	through	ADP
easat-11079	17	28	vivid	vivid	ADJ
easat-11079	17	29	,	,	PUNCT
easat-11079	17	30	attention	attention	NOUN
easat-11079	17	31	-	-	PUNCT
easat-11079	17	32	grabbing	grab	VERB
easat-11079	17	33	visuals	visual	NOUN
easat-11079	17	34	.	.	PUNCT
easat-11079	18	1	in	in	ADP
easat-11079	18	2	such	such	ADJ
easat-11079	18	3	sessions	session	NOUN
easat-11079	18	4	,	,	PUNCT
easat-11079	18	5	consumers	consumer	NOUN
easat-11079	18	6	often	often	ADV
easat-11079	18	7	hear	hear	VERB
easat-11079	18	8	direct	direct	ADJ
easat-11079	18	9	product	product	NOUN
easat-11079	18	10	endorsements	endorsement	NOUN
easat-11079	18	11	and	and	CCONJ
easat-11079	18	12	encounter	encounter	VERB
easat-11079	18	13	information	information	NOUN
easat-11079	18	14	about	about	ADP
easat-11079	18	15	limited	limited	ADJ
easat-11079	18	16	quantities	quantity	NOUN
easat-11079	18	17	that	that	PRON
easat-11079	18	18	signal	signal	VERB
easat-11079	18	19	scarcity	scarcity	NOUN
easat-11079	18	20	.	.	PUNCT
easat-11079	19	1	continuous	continuous	ADJ
easat-11079	19	2	offers	offer	NOUN
easat-11079	19	3	promotions	promotion	NOUN
easat-11079	19	4	,	,	PUNCT
easat-11079	19	5	price	price	NOUN
easat-11079	19	6	discounts	discount	NOUN
easat-11079	19	7	,	,	PUNCT
easat-11079	19	8	bundled	bundle	VERB
easat-11079	19	9	gifts	gift	NOUN
easat-11079	19	10	,	,	PUNCT
easat-11079	19	11	and	and	CCONJ
easat-11079	19	12	free	free	ADJ
easat-11079	19	13	shipping	shipping	NOUN
easat-11079	19	14	further	far	ADV
easat-11079	19	15	stimulate	stimulate	VERB
easat-11079	19	16	purchase	purchase	NOUN
easat-11079	19	17	needs	need	NOUN
easat-11079	19	18	,	,	PUNCT
easat-11079	19	19	prompting	prompt	VERB
easat-11079	19	20	decisions	decision	NOUN
easat-11079	19	21	even	even	ADV
easat-11079	19	22	in	in	ADP
easat-11079	19	23	the	the	DET
easat-11079	19	24	absence	absence	NOUN
easat-11079	19	25	of	of	ADP
easat-11079	19	26	prior	prior	ADJ
easat-11079	19	27	intention	intention	NOUN
easat-11079	19	28	.	.	PUNCT
easat-11079	20	1	accordingly	accordingly	ADV
easat-11079	20	2	,	,	PUNCT
easat-11079	20	3	examining	examine	VERB
easat-11079	20	4	the	the	DET
easat-11079	20	5	determinants	determinant	NOUN
easat-11079	20	6	of	of	ADP
easat-11079	20	7	online	online	ADJ
easat-11079	20	8	purchase	purchase	NOUN
easat-11079	20	9	intention	intention	NOUN
easat-11079	20	10	and	and	CCONJ
easat-11079	20	11	decision	decision	NOUN
easat-11079	20	12	among	among	ADP
easat-11079	20	13	thanh	thanh	PROPN
easat-11079	20	14	dong	dong	PROPN
easat-11079	20	15	university	university	PROPN
easat-11079	20	16	students	student	NOUN
easat-11079	20	17	in	in	ADP
easat-11079	20	18	the	the	DET
easat-11079	20	19	context	context	NOUN
easat-11079	20	20	of	of	ADP
easat-11079	20	21	tiktok	tiktok	ADJ
easat-11079	20	22	livestreams	livestream	NOUN
easat-11079	20	23	is	be	AUX
easat-11079	20	24	warranted	warrant	VERB
easat-11079	20	25	to	to	PART
easat-11079	20	26	clarify	clarify	VERB
easat-11079	20	27	students	student	NOUN
easat-11079	20	28	’	'	PUNCT
easat-11079	20	29	psychological	psychological	ADJ
easat-11079	20	30	drivers	driver	NOUN
easat-11079	20	31	and	and	CCONJ
easat-11079	20	32	to	to	PART
easat-11079	20	33	propose	propose	VERB
easat-11079	20	34	appropriate	appropriate	ADJ
easat-11079	20	35	managerial	managerial	ADJ
easat-11079	20	36	implications	implication	NOUN
easat-11079	20	37	for	for	ADP
easat-11079	20	38	encouraging	encourage	VERB
easat-11079	20	39	youth	youth	NOUN
easat-11079	20	40	consumption	consumption	NOUN
easat-11079	20	41	.	.	PUNCT
easat-11079	21	1	in	in	ADP
easat-11079	21	2	universities	university	NOUN
easat-11079	21	3	across	across	ADP
easat-11079	21	4	northern	northern	ADJ
easat-11079	21	5	vietnam	vietnam	PROPN
easat-11079	21	6	,	,	PUNCT
easat-11079	21	7	students	student	NOUN
easat-11079	21	8	display	display	VERB
easat-11079	21	9	diverse	diverse	ADJ
easat-11079	21	10	consumption	consumption	NOUN
easat-11079	21	11	patterns	pattern	NOUN
easat-11079	21	12	and	and	CCONJ
easat-11079	21	13	are	be	AUX
easat-11079	21	14	highly	highly	ADV
easat-11079	21	15	sensitive	sensitive	ADJ
easat-11079	21	16	to	to	PART
easat-11079	21	17	socio	socio	VERB
easat-11079	21	18	-	-	PUNCT
easat-11079	21	19	psychological	psychological	ADJ
easat-11079	21	20	cues	cue	NOUN
easat-11079	21	21	such	such	ADJ
easat-11079	21	22	as	as	ADP
easat-11079	21	23	fear	fear	NOUN
easat-11079	21	24	of	of	ADP
easat-11079	21	25	missing	miss	VERB
easat-11079	21	26	out	out	ADP
easat-11079	21	27	(	(	PUNCT
easat-11079	21	28	fomo	fomo	NOUN
easat-11079	21	29	)	)	PUNCT
easat-11079	21	30	,	,	PUNCT
easat-11079	21	31	the	the	DET
easat-11079	21	32	anxiety	anxiety	NOUN
easat-11079	21	33	that	that	PRON
easat-11079	21	34	others	other	NOUN
easat-11079	21	35	may	may	AUX
easat-11079	21	36	be	be	AUX
easat-11079	21	37	accessing	access	VERB
easat-11079	21	38	opportunities	opportunity	NOUN
easat-11079	21	39	or	or	CCONJ
easat-11079	21	40	experiences	experience	NOUN
easat-11079	21	41	that	that	SCONJ
easat-11079	21	42	one	one	NOUN
easat-11079	21	43	is	be	AUX
easat-11079	21	44	not	not	PART
easat-11079	21	45	[	[	X
easat-11079	21	46	1	1	NUM
easat-11079	21	47	,	,	PUNCT
easat-11079	21	48	2	2	NUM
easat-11079	21	49	]	]	PUNCT
easat-11079	21	50	.	.	PUNCT
easat-11079	22	1	fomo	fomo	NOUN
easat-11079	22	2	is	be	AUX
easat-11079	22	3	thus	thus	ADV
easat-11079	22	4	posited	posit	VERB
easat-11079	22	5	to	to	PART
easat-11079	22	6	influence	influence	VERB
easat-11079	22	7	online	online	ADJ
easat-11079	22	8	purchase	purchase	NOUN
easat-11079	22	9	decisions	decision	NOUN
easat-11079	22	10	indirectly	indirectly	ADV
easat-11079	22	11	through	through	ADP
easat-11079	22	12	online	online	ADJ
easat-11079	22	13	purchase	purchase	NOUN
easat-11079	22	14	intention	intention	NOUN
easat-11079	22	15	.	.	PUNCT
easat-11079	23	1	however	however	ADV
easat-11079	23	2	,	,	PUNCT
easat-11079	23	3	prior	prior	ADJ
easat-11079	23	4	research	research	NOUN
easat-11079	23	5	reveals	reveal	VERB
easat-11079	23	6	several	several	ADJ
easat-11079	23	7	gaps	gap	NOUN
easat-11079	23	8	:	:	PUNCT
easat-11079	23	9	many	many	ADJ
easat-11079	23	10	studies	study	NOUN
easat-11079	23	11	examine	examine	VERB
easat-11079	23	12	individual	individual	ADJ
easat-11079	23	13	antecedents	antecedent	NOUN
easat-11079	23	14	(	(	PUNCT
easat-11079	23	15	e.g.	e.g.	ADV
easat-11079	23	16	,	,	PUNCT
easat-11079	23	17	social	social	ADJ
easat-11079	23	18	media	medium	NOUN
easat-11079	23	19	exposure	exposure	NOUN
easat-11079	23	20	,	,	PUNCT
easat-11079	23	21	sales	sale	NOUN
easat-11079	23	22	promotions	promotion	NOUN
easat-11079	23	23	)	)	PUNCT
easat-11079	23	24	in	in	ADP
easat-11079	23	25	isolation	isolation	NOUN
easat-11079	23	26	rather	rather	ADV
easat-11079	23	27	than	than	ADP
easat-11079	23	28	integrating	integrate	VERB
easat-11079	23	29	them	they	PRON
easat-11079	23	30	with	with	ADP
easat-11079	23	31	fomo	fomo	NOUN
easat-11079	23	32	within	within	ADP
easat-11079	23	33	a	a	DET
easat-11079	23	34	unified	unified	ADJ
easat-11079	23	35	model	model	NOUN
easat-11079	23	36	;	;	PUNCT
easat-11079	23	37	moreover	moreover	ADV
easat-11079	23	38	,	,	PUNCT
easat-11079	23	39	https://orcid.org/0009-0007-2208-9957	https://orcid.org/0009-0007-2208-9957	VERB
easat-11079	23	40	https://orcid.org/0009-0007-2792-7315	https://orcid.org/0009-0007-2792-7315	PROPN
easat-11079	23	41	1205	1205	NUM
easat-11079	23	42	edelweiss	edelweiss	PROPN
easat-11079	23	43	applied	apply	VERB
easat-11079	23	44	science	science	NOUN
easat-11079	23	45	and	and	CCONJ
easat-11079	23	46	technology	technology	NOUN
easat-11079	23	47	issn	issn	PROPN
easat-11079	23	48	:	:	PUNCT
easat-11079	23	49	2576	2576	NUM
easat-11079	23	50	-	-	SYM
easat-11079	23	51	8484	8484	NUM
easat-11079	23	52	vol	vol	NOUN
easat-11079	23	53	.	.	PROPN
easat-11079	24	1	9	9	NUM
easat-11079	24	2	,	,	PUNCT
easat-11079	24	3	no	no	INTJ
easat-11079	24	4	.	.	NOUN
easat-11079	24	5	11	11	NUM
easat-11079	24	6	:	:	PUNCT
easat-11079	24	7	1204	1204	NUM
easat-11079	24	8	-	-	SYM
easat-11079	24	9	1215	1215	NUM
easat-11079	24	10	,	,	PUNCT
easat-11079	24	11	2025	2025	NUM
easat-11079	24	12	doi	doi	NOUN
easat-11079	24	13	:	:	PUNCT
easat-11079	24	14	10.55214/2576	10.55214/2576	NUM
easat-11079	24	15	-	-	SYM
easat-11079	24	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	25	1	©	©	PROPN
easat-11079	25	2	2025	2025	NUM
easat-11079	25	3	by	by	ADP
easat-11079	25	4	the	the	DET
easat-11079	25	5	authors	author	NOUN
easat-11079	25	6	;	;	PUNCT
easat-11079	25	7	licensee	licensee	PROPN
easat-11079	25	8	learning	learn	VERB
easat-11079	25	9	gate	gate	PROPN
easat-11079	25	10	findings	finding	NOUN
easat-11079	25	11	regarding	regard	VERB
easat-11079	25	12	fomo	fomo	NOUN
easat-11079	25	13	’s	’s	PART
easat-11079	25	14	effect	effect	NOUN
easat-11079	25	15	on	on	ADP
easat-11079	25	16	purchase	purchase	NOUN
easat-11079	25	17	decisions	decision	NOUN
easat-11079	25	18	remain	remain	VERB
easat-11079	25	19	inconclusive	inconclusive	ADJ
easat-11079	25	20	between	between	ADP
easat-11079	25	21	international	international	ADJ
easat-11079	25	22	and	and	CCONJ
easat-11079	25	23	vietnamese	vietnamese	ADJ
easat-11079	25	24	settings	setting	NOUN
easat-11079	25	25	[	[	X
easat-11079	25	26	3	3	NUM
easat-11079	25	27	]	]	PUNCT
easat-11079	25	28	.	.	PUNCT
easat-11079	26	1	to	to	PART
easat-11079	26	2	address	address	VERB
easat-11079	26	3	these	these	DET
easat-11079	26	4	gaps	gap	NOUN
easat-11079	26	5	,	,	PUNCT
easat-11079	26	6	this	this	DET
easat-11079	26	7	study	study	NOUN
easat-11079	26	8	investigates	investigate	VERB
easat-11079	26	9	how	how	SCONJ
easat-11079	26	10	social	social	ADJ
easat-11079	26	11	media	medium	NOUN
easat-11079	26	12	,	,	PUNCT
easat-11079	26	13	promotional	promotional	ADJ
easat-11079	26	14	programs	program	NOUN
easat-11079	26	15	,	,	PUNCT
easat-11079	26	16	and	and	CCONJ
easat-11079	26	17	fomo	fomo	NOUN
easat-11079	26	18	shape	shape	NOUN
easat-11079	26	19	online	online	ADJ
easat-11079	26	20	purchase	purchase	NOUN
easat-11079	26	21	decisions	decision	NOUN
easat-11079	26	22	via	via	ADP
easat-11079	26	23	the	the	DET
easat-11079	26	24	mediating	mediate	VERB
easat-11079	26	25	role	role	NOUN
easat-11079	26	26	of	of	ADP
easat-11079	26	27	online	online	ADJ
easat-11079	26	28	purchase	purchase	NOUN
easat-11079	26	29	intention	intention	NOUN
easat-11079	26	30	in	in	ADP
easat-11079	26	31	the	the	DET
easat-11079	26	32	tiktok	tiktok	ADJ
easat-11079	26	33	livestream	livestream	NOUN
easat-11079	26	34	context	context	NOUN
easat-11079	26	35	.	.	PUNCT
easat-11079	27	1	2	2	X
easat-11079	27	2	.	.	X
easat-11079	27	3	theoretical	theoretical	ADJ
easat-11079	27	4	background	background	NOUN
easat-11079	27	5	the	the	DET
easat-11079	27	6	stimulus	stimulus	NOUN
easat-11079	27	7	–	–	PUNCT
easat-11079	27	8	organism	organism	NOUN
easat-11079	27	9	–	–	PUNCT
easat-11079	27	10	response	response	NOUN
easat-11079	27	11	(	(	PUNCT
easat-11079	27	12	s	s	NOUN
easat-11079	27	13	–	–	PUNCT
easat-11079	27	14	o	o	NOUN
easat-11079	27	15	–	–	PUNCT
easat-11079	27	16	r	r	NOUN
easat-11079	27	17	)	)	PUNCT
easat-11079	27	18	framework	framework	NOUN
easat-11079	27	19	proposed	propose	VERB
easat-11079	27	20	by	by	ADP
easat-11079	27	21	mehrabian	mehrabian	PROPN
easat-11079	27	22	and	and	CCONJ
easat-11079	27	23	russell	russell	PROPN
easat-11079	27	24	[	[	X
easat-11079	27	25	4	4	X
easat-11079	27	26	]	]	PUNCT
easat-11079	27	27	explains	explain	VERB
easat-11079	27	28	how	how	SCONJ
easat-11079	27	29	individuals	individual	NOUN
easat-11079	27	30	react	react	VERB
easat-11079	27	31	to	to	ADP
easat-11079	27	32	environmental	environmental	ADJ
easat-11079	27	33	cues	cue	NOUN
easat-11079	27	34	.	.	PUNCT
easat-11079	28	1	external	external	ADJ
easat-11079	28	2	stimuli	stimulus	NOUN
easat-11079	28	3	(	(	PUNCT
easat-11079	28	4	s	s	NOUN
easat-11079	28	5	)	)	PUNCT
easat-11079	28	6	influence	influence	NOUN
easat-11079	28	7	an	an	DET
easat-11079	28	8	individual	individual	NOUN
easat-11079	28	9	’s	’s	PART
easat-11079	28	10	internal	internal	ADJ
easat-11079	28	11	state	state	NOUN
easat-11079	28	12	(	(	PUNCT
easat-11079	28	13	o	o	NOUN
easat-11079	28	14	)	)	PUNCT
easat-11079	28	15	,	,	PUNCT
easat-11079	28	16	which	which	PRON
easat-11079	28	17	in	in	ADP
easat-11079	28	18	turn	turn	NOUN
easat-11079	28	19	triggers	trigger	VERB
easat-11079	28	20	behavioral	behavioral	ADJ
easat-11079	28	21	responses	response	NOUN
easat-11079	28	22	(	(	PUNCT
easat-11079	28	23	r	r	NOUN
easat-11079	28	24	)	)	PUNCT
easat-11079	28	25	.	.	PUNCT
easat-11079	29	1	in	in	ADP
easat-11079	29	2	this	this	DET
easat-11079	29	3	study	study	NOUN
easat-11079	29	4	,	,	PUNCT
easat-11079	29	5	stimulus	stimulus	NOUN
easat-11079	29	6	encompasses	encompass	VERB
easat-11079	29	7	factors	factor	NOUN
easat-11079	29	8	such	such	ADJ
easat-11079	29	9	as	as	ADP
easat-11079	29	10	scarcity	scarcity	NOUN
easat-11079	29	11	messages	message	NOUN
easat-11079	29	12	,	,	PUNCT
easat-11079	29	13	promotional	promotional	ADJ
easat-11079	29	14	offers	offer	NOUN
easat-11079	29	15	,	,	PUNCT
easat-11079	29	16	visual	visual	ADJ
easat-11079	29	17	appeal	appeal	NOUN
easat-11079	29	18	,	,	PUNCT
easat-11079	29	19	and	and	CCONJ
easat-11079	29	20	social	social	ADJ
easat-11079	29	21	interaction	interaction	NOUN
easat-11079	29	22	on	on	ADP
easat-11079	29	23	social	social	ADJ
easat-11079	29	24	media	medium	NOUN
easat-11079	29	25	[	[	X
easat-11079	29	26	5	5	NUM
easat-11079	29	27	]	]	PUNCT
easat-11079	29	28	;	;	PUNCT
easat-11079	29	29	organism	organism	NOUN
easat-11079	29	30	reflects	reflect	VERB
easat-11079	29	31	internal	internal	ADJ
easat-11079	29	32	psychological	psychological	ADJ
easat-11079	29	33	states	state	NOUN
easat-11079	29	34	,	,	PUNCT
easat-11079	29	35	for	for	ADP
easat-11079	29	36	example	example	NOUN
easat-11079	29	37	,	,	PUNCT
easat-11079	29	38	the	the	DET
easat-11079	29	39	pressure	pressure	NOUN
easat-11079	29	40	induced	induce	VERB
easat-11079	29	41	by	by	ADP
easat-11079	29	42	scarcity	scarcity	NOUN
easat-11079	29	43	cues	cue	NOUN
easat-11079	30	1	[	[	X
easat-11079	30	2	6	6	NUM
easat-11079	30	3	]	]	PUNCT
easat-11079	30	4	;	;	PUNCT
easat-11079	30	5	and	and	CCONJ
easat-11079	30	6	response	response	NOUN
easat-11079	30	7	is	be	AUX
easat-11079	30	8	expressed	express	VERB
easat-11079	30	9	through	through	ADP
easat-11079	30	10	purchasing	purchase	VERB
easat-11079	30	11	behavior	behavior	NOUN
easat-11079	30	12	or	or	CCONJ
easat-11079	30	13	related	related	ADJ
easat-11079	30	14	actions	action	NOUN
easat-11079	30	15	[	[	X
easat-11079	30	16	7	7	NUM
easat-11079	30	17	]	]	PUNCT
easat-11079	30	18	.	.	PUNCT
easat-11079	31	1	the	the	DET
easat-11079	31	2	s	s	NOUN
easat-11079	31	3	–	–	PUNCT
easat-11079	31	4	o	o	NOUN
easat-11079	31	5	–	–	PUNCT
easat-11079	31	6	r	r	NOUN
easat-11079	31	7	model	model	NOUN
easat-11079	31	8	is	be	AUX
easat-11079	31	9	particularly	particularly	ADV
easat-11079	31	10	well	well	ADV
easat-11079	31	11	-	-	PUNCT
easat-11079	31	12	suited	suit	VERB
easat-11079	31	13	to	to	ADP
easat-11079	31	14	livestream	livestream	PROPN
easat-11079	31	15	commerce	commerce	PROPN
easat-11079	31	16	,	,	PUNCT
easat-11079	31	17	where	where	SCONJ
easat-11079	31	18	consumers	consumer	NOUN
easat-11079	31	19	are	be	AUX
easat-11079	31	20	continuously	continuously	ADV
easat-11079	31	21	exposed	expose	VERB
easat-11079	31	22	to	to	ADP
easat-11079	31	23	compelling	compelling	ADJ
easat-11079	31	24	visuals	visual	NOUN
easat-11079	31	25	,	,	PUNCT
easat-11079	31	26	audio	audio	NOUN
easat-11079	31	27	,	,	PUNCT
easat-11079	31	28	time	time	NOUN
easat-11079	31	29	-	-	PUNCT
easat-11079	31	30	limited	limit	VERB
easat-11079	31	31	deals	deal	NOUN
easat-11079	31	32	,	,	PUNCT
easat-11079	31	33	and	and	CCONJ
easat-11079	31	34	community	community	NOUN
easat-11079	31	35	interactions	interaction	NOUN
easat-11079	31	36	.	.	PUNCT
easat-11079	32	1	fear	fear	NOUN
easat-11079	32	2	of	of	ADP
easat-11079	32	3	missing	miss	VERB
easat-11079	32	4	out	out	ADP
easat-11079	32	5	(	(	PUNCT
easat-11079	32	6	fomo	fomo	NOUN
easat-11079	32	7	)	)	PUNCT
easat-11079	32	8	is	be	AUX
easat-11079	32	9	a	a	DET
easat-11079	32	10	prevalent	prevalent	ADJ
easat-11079	32	11	psychological	psychological	ADJ
easat-11079	32	12	phenomenon	phenomenon	NOUN
easat-11079	32	13	in	in	ADP
easat-11079	32	14	the	the	DET
easat-11079	32	15	era	era	NOUN
easat-11079	32	16	of	of	ADP
easat-11079	32	17	pervasive	pervasive	ADJ
easat-11079	32	18	social	social	ADJ
easat-11079	32	19	media	medium	NOUN
easat-11079	32	20	,	,	PUNCT
easat-11079	32	21	arising	arise	VERB
easat-11079	32	22	from	from	ADP
easat-11079	32	23	individuals	individual	NOUN
easat-11079	32	24	’	'	PUNCT
easat-11079	32	25	desire	desire	NOUN
easat-11079	32	26	to	to	PART
easat-11079	32	27	pursue	pursue	VERB
easat-11079	32	28	a	a	DET
easat-11079	32	29	more	more	ADV
easat-11079	32	30	fulfilling	fulfil	VERB
easat-11079	32	31	life	life	NOUN
easat-11079	32	32	[	[	X
easat-11079	32	33	8	8	NUM
easat-11079	32	34	]	]	SYM
easat-11079	32	35	.	.	PUNCT
easat-11079	33	1	fomo	fomo	NOUN
easat-11079	33	2	is	be	AUX
easat-11079	33	3	defined	define	VERB
easat-11079	33	4	as	as	ADP
easat-11079	33	5	“	"	PUNCT
easat-11079	33	6	a	a	DET
easat-11079	33	7	pervasive	pervasive	ADJ
easat-11079	33	8	apprehension	apprehension	NOUN
easat-11079	33	9	that	that	SCONJ
easat-11079	33	10	others	other	NOUN
easat-11079	33	11	might	might	AUX
easat-11079	33	12	be	be	AUX
easat-11079	33	13	having	have	VERB
easat-11079	33	14	rewarding	rewarding	ADJ
easat-11079	33	15	experiences	experience	NOUN
easat-11079	33	16	from	from	ADP
easat-11079	33	17	which	which	PRON
easat-11079	33	18	one	one	NOUN
easat-11079	33	19	is	be	AUX
easat-11079	33	20	absent	absent	ADJ
easat-11079	33	21	,	,	PUNCT
easat-11079	33	22	accompanied	accompany	VERB
easat-11079	33	23	by	by	ADP
easat-11079	33	24	a	a	DET
easat-11079	33	25	desire	desire	NOUN
easat-11079	33	26	to	to	PART
easat-11079	33	27	stay	stay	VERB
easat-11079	33	28	continually	continually	ADV
easat-11079	33	29	connected	connect	VERB
easat-11079	33	30	with	with	ADP
easat-11079	33	31	what	what	PRON
easat-11079	33	32	others	other	NOUN
easat-11079	33	33	are	be	AUX
easat-11079	33	34	doing	do	VERB
easat-11079	33	35	”	"	PUNCT
easat-11079	34	1	[	[	X
easat-11079	34	2	2	2	NUM
easat-11079	34	3	]	]	PUNCT
easat-11079	34	4	.	.	PUNCT
easat-11079	35	1	the	the	DET
easat-11079	35	2	phenomenon	phenomenon	NOUN
easat-11079	35	3	is	be	AUX
easat-11079	35	4	closely	closely	ADV
easat-11079	35	5	tied	tie	VERB
easat-11079	35	6	to	to	ADP
easat-11079	35	7	social	social	ADJ
easat-11079	35	8	influence	influence	NOUN
easat-11079	35	9	effects	effect	NOUN
easat-11079	35	10	because	because	SCONJ
easat-11079	35	11	it	it	PRON
easat-11079	35	12	rests	rest	VERB
easat-11079	35	13	on	on	ADP
easat-11079	35	14	social	social	ADJ
easat-11079	35	15	comparison	comparison	NOUN
easat-11079	35	16	processes	process	NOUN
easat-11079	35	17	[	[	X
easat-11079	35	18	9	9	NUM
easat-11079	35	19	]	]	PUNCT
easat-11079	35	20	.	.	PUNCT
easat-11079	36	1	based	base	VERB
easat-11079	36	2	on	on	ADP
easat-11079	36	3	this	this	PRON
easat-11079	36	4	,	,	PUNCT
easat-11079	36	5	the	the	DET
easat-11079	36	6	study	study	NOUN
easat-11079	36	7	proposes	propose	VERB
easat-11079	36	8	the	the	DET
easat-11079	36	9	following	follow	VERB
easat-11079	36	10	hypotheses	hypothesis	NOUN
easat-11079	36	11	:	:	PUNCT
easat-11079	36	12	h1	h1	NOUN
easat-11079	36	13	:	:	PUNCT
easat-11079	36	14	fear	fear	NOUN
easat-11079	36	15	of	of	ADP
easat-11079	36	16	missing	miss	VERB
easat-11079	36	17	out	out	ADP
easat-11079	36	18	(	(	PUNCT
easat-11079	36	19	fomo	fomo	NOUN
easat-11079	36	20	)	)	PUNCT
easat-11079	36	21	positively	positively	ADV
easat-11079	36	22	influences	influence	VERB
easat-11079	36	23	online	online	ADJ
easat-11079	36	24	purchase	purchase	NOUN
easat-11079	36	25	intention	intention	NOUN
easat-11079	36	26	.	.	PUNCT
easat-11079	37	1	sales	sale	NOUN
easat-11079	37	2	promotions	promotion	NOUN
easat-11079	37	3	not	not	PART
easat-11079	37	4	only	only	ADV
easat-11079	37	5	stimulate	stimulate	VERB
easat-11079	37	6	purchase	purchase	NOUN
easat-11079	37	7	intention	intention	NOUN
easat-11079	37	8	but	but	CCONJ
easat-11079	37	9	may	may	AUX
easat-11079	37	10	also	also	ADV
easat-11079	37	11	exert	exert	VERB
easat-11079	37	12	a	a	DET
easat-11079	37	13	direct	direct	ADJ
easat-11079	37	14	effect	effect	NOUN
easat-11079	37	15	on	on	ADP
easat-11079	37	16	consumers	consumer	NOUN
easat-11079	37	17	’	'	PUNCT
easat-11079	37	18	purchase	purchase	NOUN
easat-11079	37	19	decisions	decision	NOUN
easat-11079	37	20	.	.	PUNCT
easat-11079	38	1	incentives	incentive	NOUN
easat-11079	38	2	such	such	ADJ
easat-11079	38	3	as	as	ADP
easat-11079	38	4	price	price	NOUN
easat-11079	38	5	discounts	discount	NOUN
easat-11079	38	6	,	,	PUNCT
easat-11079	38	7	bundled	bundle	VERB
easat-11079	38	8	gifts	gift	NOUN
easat-11079	38	9	,	,	PUNCT
easat-11079	38	10	and	and	CCONJ
easat-11079	38	11	free	free	ADJ
easat-11079	38	12	shipping	shipping	NOUN
easat-11079	38	13	typically	typically	ADV
easat-11079	38	14	create	create	VERB
easat-11079	38	15	a	a	DET
easat-11079	38	16	sense	sense	NOUN
easat-11079	38	17	of	of	ADP
easat-11079	38	18	urgency	urgency	NOUN
easat-11079	38	19	and	and	CCONJ
easat-11079	38	20	heighten	heighten	VERB
easat-11079	38	21	action	action	NOUN
easat-11079	38	22	motivation	motivation	NOUN
easat-11079	38	23	,	,	PUNCT
easat-11079	38	24	prompting	prompt	VERB
easat-11079	38	25	purchases	purchase	NOUN
easat-11079	38	26	even	even	ADV
easat-11079	38	27	in	in	ADP
easat-11079	38	28	the	the	DET
easat-11079	38	29	absence	absence	NOUN
easat-11079	38	30	of	of	ADP
easat-11079	38	31	prior	prior	ADJ
easat-11079	38	32	planning	planning	NOUN
easat-11079	39	1	[	[	X
easat-11079	39	2	10	10	NUM
easat-11079	39	3	]	]	PUNCT
easat-11079	39	4	.	.	PUNCT
easat-11079	40	1	accordingly	accordingly	ADV
easat-11079	40	2	,	,	PUNCT
easat-11079	40	3	we	we	PRON
easat-11079	40	4	propose	propose	VERB
easat-11079	40	5	:	:	PUNCT
easat-11079	40	6	h2	h2	NOUN
easat-11079	40	7	:	:	PUNCT
easat-11079	40	8	sales	sale	NOUN
easat-11079	40	9	promotions	promotion	NOUN
easat-11079	40	10	positively	positively	ADV
easat-11079	40	11	influence	influence	VERB
easat-11079	40	12	online	online	ADJ
easat-11079	40	13	purchase	purchase	NOUN
easat-11079	40	14	intention	intention	NOUN
easat-11079	40	15	.	.	PUNCT
easat-11079	41	1	social	social	ADJ
easat-11079	41	2	media	medium	NOUN
easat-11079	41	3	now	now	ADV
easat-11079	41	4	plays	play	VERB
easat-11079	41	5	a	a	DET
easat-11079	41	6	central	central	ADJ
easat-11079	41	7	role	role	NOUN
easat-11079	41	8	in	in	ADP
easat-11079	41	9	the	the	DET
easat-11079	41	10	digital	digital	ADJ
easat-11079	41	11	lives	life	NOUN
easat-11079	41	12	of	of	ADP
easat-11079	41	13	young	young	ADJ
easat-11079	41	14	people	people	NOUN
easat-11079	41	15	,	,	PUNCT
easat-11079	41	16	especially	especially	ADV
easat-11079	41	17	generation	generation	NOUN
easat-11079	41	18	z.	z.	PROPN
easat-11079	41	19	platforms	platform	NOUN
easat-11079	41	20	such	such	ADJ
easat-11079	41	21	as	as	ADP
easat-11079	41	22	facebook	facebook	PROPN
easat-11079	41	23	,	,	PUNCT
easat-11079	41	24	instagram	instagram	PROPN
easat-11079	41	25	,	,	PUNCT
easat-11079	41	26	and	and	CCONJ
easat-11079	41	27	tiktok	tiktok	NOUN
easat-11079	41	28	are	be	AUX
easat-11079	41	29	not	not	PART
easat-11079	41	30	only	only	ADV
easat-11079	41	31	connection	connection	NOUN
easat-11079	41	32	tools	tool	NOUN
easat-11079	41	33	but	but	CCONJ
easat-11079	41	34	also	also	ADV
easat-11079	41	35	powerful	powerful	ADJ
easat-11079	41	36	consumption	consumption	NOUN
easat-11079	41	37	channels	channel	NOUN
easat-11079	41	38	that	that	PRON
easat-11079	41	39	diffuse	diffuse	VERB
easat-11079	41	40	trends	trend	NOUN
easat-11079	41	41	and	and	CCONJ
easat-11079	41	42	amplify	amplify	VERB
easat-11079	41	43	experiential	experiential	ADJ
easat-11079	41	44	sharing	sharing	NOUN
easat-11079	41	45	.	.	PUNCT
easat-11079	42	1	recent	recent	ADJ
easat-11079	42	2	studies	study	NOUN
easat-11079	42	3	document	document	VERB
easat-11079	42	4	a	a	DET
easat-11079	42	5	link	link	NOUN
easat-11079	42	6	between	between	ADP
easat-11079	42	7	social	social	ADJ
easat-11079	42	8	media	medium	NOUN
easat-11079	42	9	use	use	NOUN
easat-11079	42	10	and	and	CCONJ
easat-11079	42	11	fomo	fomo	NOUN
easat-11079	42	12	,	,	PUNCT
easat-11079	42	13	as	as	ADP
easat-11079	42	14	content	content	NOUN
easat-11079	42	15	about	about	ADP
easat-11079	42	16	experiences	experience	NOUN
easat-11079	42	17	,	,	PUNCT
easat-11079	42	18	products	product	NOUN
easat-11079	42	19	,	,	PUNCT
easat-11079	42	20	or	or	CCONJ
easat-11079	42	21	events	event	NOUN
easat-11079	42	22	one	one	PRON
easat-11079	42	23	might	might	AUX
easat-11079	42	24	miss	miss	VERB
easat-11079	42	25	heightens	heighten	VERB
easat-11079	42	26	this	this	DET
easat-11079	42	27	feeling	feeling	NOUN
easat-11079	42	28	[	[	X
easat-11079	42	29	11	11	NUM
easat-11079	42	30	]	]	PUNCT
easat-11079	42	31	.	.	PUNCT
easat-11079	43	1	to	to	PART
easat-11079	43	2	avoid	avoid	VERB
easat-11079	43	3	missing	miss	VERB
easat-11079	43	4	out	out	ADP
easat-11079	43	5	,	,	PUNCT
easat-11079	43	6	users	user	NOUN
easat-11079	43	7	often	often	ADV
easat-11079	43	8	make	make	VERB
easat-11079	43	9	swift	swift	ADJ
easat-11079	43	10	purchases	purchase	NOUN
easat-11079	43	11	of	of	ADP
easat-11079	43	12	trending	trend	VERB
easat-11079	43	13	items	item	NOUN
easat-11079	43	14	they	they	PRON
easat-11079	43	15	encounter	encounter	VERB
easat-11079	43	16	online	online	ADV
easat-11079	44	1	[	[	X
easat-11079	44	2	12	12	NUM
easat-11079	44	3	]	]	PUNCT
easat-11079	44	4	.	.	PUNCT
easat-11079	45	1	building	build	VERB
easat-11079	45	2	on	on	ADP
easat-11079	45	3	this	this	DET
easat-11079	45	4	logic	logic	NOUN
easat-11079	45	5	,	,	PUNCT
easat-11079	45	6	we	we	PRON
easat-11079	45	7	propose	propose	VERB
easat-11079	45	8	:	:	PUNCT
easat-11079	45	9	h3	h3	NOUN
easat-11079	45	10	:	:	PUNCT
easat-11079	45	11	social	social	ADJ
easat-11079	45	12	media	medium	NOUN
easat-11079	45	13	use	use	NOUN
easat-11079	45	14	positively	positively	ADV
easat-11079	45	15	influences	influence	VERB
easat-11079	45	16	online	online	ADJ
easat-11079	45	17	purchase	purchase	NOUN
easat-11079	45	18	intention	intention	NOUN
easat-11079	45	19	.	.	PUNCT
easat-11079	46	1	purchase	purchase	NOUN
easat-11079	46	2	intention	intention	NOUN
easat-11079	46	3	is	be	AUX
easat-11079	46	4	the	the	DET
easat-11079	46	5	degree	degree	NOUN
easat-11079	46	6	to	to	PART
easat-11079	46	7	which	which	PRON
easat-11079	46	8	consumers	consumer	NOUN
easat-11079	46	9	plan	plan	VERB
easat-11079	46	10	or	or	CCONJ
easat-11079	46	11	desire	desire	VERB
easat-11079	46	12	to	to	PART
easat-11079	46	13	buy	buy	VERB
easat-11079	46	14	a	a	DET
easat-11079	46	15	specific	specific	ADJ
easat-11079	46	16	product	product	NOUN
easat-11079	46	17	or	or	CCONJ
easat-11079	46	18	service	service	NOUN
easat-11079	46	19	.	.	PUNCT
easat-11079	47	1	it	it	PRON
easat-11079	47	2	typically	typically	ADV
easat-11079	47	3	forms	form	VERB
easat-11079	47	4	through	through	ADP
easat-11079	47	5	deliberation	deliberation	NOUN
easat-11079	47	6	,	,	PUNCT
easat-11079	47	7	during	during	ADP
easat-11079	47	8	which	which	PRON
easat-11079	47	9	prospective	prospective	ADJ
easat-11079	47	10	buyers	buyer	NOUN
easat-11079	47	11	attend	attend	VERB
easat-11079	47	12	more	more	ADV
easat-11079	47	13	closely	closely	ADV
easat-11079	47	14	to	to	ADP
easat-11079	47	15	advertising	advertise	VERB
easat-11079	47	16	messages	message	NOUN
easat-11079	47	17	and	and	CCONJ
easat-11079	47	18	promotional	promotional	ADJ
easat-11079	47	19	cues	cue	NOUN
easat-11079	47	20	.	.	PUNCT
easat-11079	48	1	in	in	ADP
easat-11079	48	2	contrast	contrast	NOUN
easat-11079	48	3	,	,	PUNCT
easat-11079	48	4	impulsive	impulsive	ADJ
easat-11079	48	5	buying	buying	NOUN
easat-11079	48	6	is	be	AUX
easat-11079	48	7	driven	drive	VERB
easat-11079	48	8	by	by	ADP
easat-11079	48	9	immediate	immediate	ADJ
easat-11079	48	10	stimuli	stimulus	NOUN
easat-11079	48	11	and	and	CCONJ
easat-11079	48	12	is	be	AUX
easat-11079	48	13	strongly	strongly	ADV
easat-11079	48	14	shaped	shape	VERB
easat-11079	48	15	by	by	ADP
easat-11079	48	16	factors	factor	NOUN
easat-11079	48	17	such	such	ADJ
easat-11079	48	18	as	as	ADP
easat-11079	48	19	fomo	fomo	NOUN
easat-11079	48	20	and	and	CCONJ
easat-11079	48	21	sales	sale	NOUN
easat-11079	48	22	promotions	promotion	NOUN
easat-11079	48	23	,	,	PUNCT
easat-11079	48	24	which	which	PRON
easat-11079	48	25	can	can	AUX
easat-11079	48	26	spur	spur	VERB
easat-11079	48	27	action	action	NOUN
easat-11079	48	28	without	without	ADP
easat-11079	48	29	prior	prior	ADJ
easat-11079	48	30	planning	planning	NOUN
easat-11079	49	1	[	[	X
easat-11079	49	2	13	13	NUM
easat-11079	49	3	]	]	PUNCT
easat-11079	49	4	.	.	PUNCT
easat-11079	50	1	consistent	consistent	ADJ
easat-11079	50	2	with	with	ADP
easat-11079	50	3	technology	technology	NOUN
easat-11079	50	4	acceptance	acceptance	NOUN
easat-11079	50	5	and	and	CCONJ
easat-11079	50	6	planned	plan	VERB
easat-11079	50	7	behavior	behavior	NOUN
easat-11079	50	8	perspectives	perspective	NOUN
easat-11079	50	9	,	,	PUNCT
easat-11079	50	10	purchase	purchase	NOUN
easat-11079	50	11	intention	intention	NOUN
easat-11079	50	12	is	be	AUX
easat-11079	50	13	grounded	ground	VERB
easat-11079	50	14	in	in	ADP
easat-11079	50	15	perceived	perceive	VERB
easat-11079	50	16	usefulness	usefulness	NOUN
easat-11079	50	17	,	,	PUNCT
easat-11079	50	18	trust	trust	NOUN
easat-11079	50	19	,	,	PUNCT
easat-11079	50	20	attitudes	attitude	NOUN
easat-11079	50	21	toward	toward	ADP
easat-11079	50	22	online	online	ADJ
easat-11079	50	23	shopping	shopping	NOUN
easat-11079	50	24	,	,	PUNCT
easat-11079	50	25	exposure	exposure	NOUN
easat-11079	50	26	to	to	ADP
easat-11079	50	27	promotions	promotion	NOUN
easat-11079	50	28	,	,	PUNCT
easat-11079	50	29	and	and	CCONJ
easat-11079	50	30	interactions	interaction	NOUN
easat-11079	50	31	with	with	ADP
easat-11079	50	32	sellers	seller	NOUN
easat-11079	50	33	[	[	X
easat-11079	50	34	14	14	NUM
easat-11079	50	35	]	]	PUNCT
easat-11079	50	36	.	.	PUNCT
easat-11079	51	1	accordingly	accordingly	ADV
easat-11079	51	2	:	:	PUNCT
easat-11079	51	3	h4	h4	NOUN
easat-11079	51	4	:	:	PUNCT
easat-11079	51	5	online	online	ADJ
easat-11079	51	6	purchase	purchase	NOUN
easat-11079	51	7	intention	intention	NOUN
easat-11079	51	8	positively	positively	ADV
easat-11079	51	9	influences	influence	VERB
easat-11079	51	10	online	online	ADJ
easat-11079	51	11	purchase	purchase	NOUN
easat-11079	51	12	decision	decision	NOUN
easat-11079	51	13	.	.	PUNCT
easat-11079	52	1	online	online	ADJ
easat-11079	52	2	shopping	shopping	NOUN
easat-11079	52	3	behavior	behavior	NOUN
easat-11079	52	4	refers	refer	VERB
easat-11079	52	5	to	to	ADP
easat-11079	52	6	the	the	DET
easat-11079	52	7	process	process	NOUN
easat-11079	52	8	of	of	ADP
easat-11079	52	9	searching	search	VERB
easat-11079	52	10	for	for	ADP
easat-11079	52	11	,	,	PUNCT
easat-11079	52	12	evaluating	evaluating	NOUN
easat-11079	52	13	,	,	PUNCT
easat-11079	52	14	and	and	CCONJ
easat-11079	52	15	purchasing	purchase	VERB
easat-11079	52	16	products	product	NOUN
easat-11079	52	17	or	or	CCONJ
easat-11079	52	18	services	service	NOUN
easat-11079	52	19	via	via	ADP
easat-11079	52	20	the	the	DET
easat-11079	52	21	internet	internet	NOUN
easat-11079	52	22	[	[	X
easat-11079	52	23	15	15	NUM
easat-11079	52	24	]	]	PUNCT
easat-11079	52	25	.	.	PUNCT
easat-11079	53	1	it	it	PRON
easat-11079	53	2	has	have	AUX
easat-11079	53	3	become	become	VERB
easat-11079	53	4	prevalent	prevalent	ADJ
easat-11079	53	5	among	among	ADP
easat-11079	53	6	gen	gen	PROPN
easat-11079	53	7	z	z	NOUN
easat-11079	53	8	consumers	consumer	NOUN
easat-11079	54	1	[	[	X
easat-11079	54	2	16	16	NUM
easat-11079	54	3	]	]	PUNCT
easat-11079	54	4	.	.	PUNCT
easat-11079	55	1	in	in	ADP
easat-11079	55	2	particular	particular	ADJ
easat-11079	55	3	,	,	PUNCT
easat-11079	55	4	fomo	fomo	NOUN
easat-11079	55	5	is	be	AUX
easat-11079	55	6	regarded	regard	VERB
easat-11079	55	7	as	as	ADP
easat-11079	55	8	a	a	DET
easat-11079	55	9	potent	potent	ADJ
easat-11079	55	10	driver	driver	NOUN
easat-11079	55	11	of	of	ADP
easat-11079	55	12	impulsive	impulsive	ADJ
easat-11079	55	13	purchase	purchase	NOUN
easat-11079	55	14	decisions	decision	NOUN
easat-11079	55	15	in	in	ADP
easat-11079	55	16	tiktok	tiktok	ADJ
easat-11079	55	17	livestream	livestream	NOUN
easat-11079	55	18	contexts	contexts	NOUN
easat-11079	56	1	[	[	X
easat-11079	56	2	3	3	NUM
easat-11079	56	3	]	]	PUNCT
easat-11079	56	4	,	,	PUNCT
easat-11079	56	5	underscoring	underscore	VERB
easat-11079	56	6	the	the	DET
easat-11079	56	7	close	close	ADJ
easat-11079	56	8	association	association	NOUN
easat-11079	56	9	between	between	ADP
easat-11079	56	10	fomo	fomo	NOUN
easat-11079	56	11	and	and	CCONJ
easat-11079	56	12	students	student	NOUN
easat-11079	56	13	’	'	PUNCT
easat-11079	56	14	online	online	ADJ
easat-11079	56	15	consumption	consumption	NOUN
easat-11079	56	16	behavior	behavior	NOUN
easat-11079	56	17	at	at	ADP
easat-11079	56	18	thanh	thanh	PROPN
easat-11079	56	19	dong	dong	PROPN
easat-11079	56	20	university	university	PROPN
easat-11079	56	21	.	.	PUNCT
easat-11079	57	1	1206	1206	NUM
easat-11079	57	2	edelweiss	edelweiss	PROPN
easat-11079	57	3	applied	apply	VERB
easat-11079	57	4	science	science	NOUN
easat-11079	57	5	and	and	CCONJ
easat-11079	57	6	technology	technology	NOUN
easat-11079	57	7	issn	issn	PROPN
easat-11079	57	8	:	:	PUNCT
easat-11079	57	9	2576	2576	NUM
easat-11079	57	10	-	-	SYM
easat-11079	57	11	8484	8484	NUM
easat-11079	57	12	vol	vol	NOUN
easat-11079	57	13	.	.	PROPN
easat-11079	58	1	9	9	NUM
easat-11079	58	2	,	,	PUNCT
easat-11079	58	3	no	no	INTJ
easat-11079	58	4	.	.	NOUN
easat-11079	58	5	11	11	NUM
easat-11079	58	6	:	:	PUNCT
easat-11079	58	7	1204	1204	NUM
easat-11079	58	8	-	-	SYM
easat-11079	58	9	1215	1215	NUM
easat-11079	58	10	,	,	PUNCT
easat-11079	58	11	2025	2025	NUM
easat-11079	58	12	doi	doi	NOUN
easat-11079	58	13	:	:	PUNCT
easat-11079	58	14	10.55214/2576	10.55214/2576	NUM
easat-11079	58	15	-	-	SYM
easat-11079	58	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	59	1	©	©	PROPN
easat-11079	59	2	2025	2025	NUM
easat-11079	59	3	by	by	ADP
easat-11079	59	4	the	the	DET
easat-11079	59	5	authors	author	NOUN
easat-11079	59	6	;	;	PUNCT
easat-11079	59	7	licensee	licensee	PROPN
easat-11079	59	8	learning	learning	NOUN
easat-11079	59	9	gate	gate	NOUN
easat-11079	59	10	3	3	NUM
easat-11079	59	11	.	.	PUNCT
easat-11079	59	12	methodology	methodology	NOUN
easat-11079	59	13	this	this	DET
easat-11079	59	14	study	study	NOUN
easat-11079	59	15	adopts	adopt	VERB
easat-11079	59	16	a	a	DET
easat-11079	59	17	quantitative	quantitative	ADJ
easat-11079	59	18	approach	approach	NOUN
easat-11079	59	19	using	use	VERB
easat-11079	59	20	partial	partial	ADJ
easat-11079	59	21	least	least	ADJ
easat-11079	59	22	squares	square	NOUN
easat-11079	60	1	structural	structural	ADJ
easat-11079	60	2	equation	equation	NOUN
easat-11079	60	3	modeling	modeling	NOUN
easat-11079	60	4	(	(	PUNCT
easat-11079	60	5	pls	pls	INTJ
easat-11079	60	6	-	-	PUNCT
easat-11079	60	7	sem	sem	NOUN
easat-11079	60	8	)	)	PUNCT
easat-11079	60	9	to	to	PART
easat-11079	60	10	analyze	analyze	VERB
easat-11079	60	11	the	the	DET
easat-11079	60	12	relationships	relationship	NOUN
easat-11079	60	13	among	among	ADP
easat-11079	60	14	fear	fear	NOUN
easat-11079	60	15	of	of	ADP
easat-11079	60	16	missing	miss	VERB
easat-11079	60	17	out	out	ADP
easat-11079	60	18	(	(	PUNCT
easat-11079	60	19	fomo	fomo	NOUN
easat-11079	60	20	)	)	PUNCT
easat-11079	60	21	,	,	PUNCT
easat-11079	60	22	sales	sale	NOUN
easat-11079	60	23	promotions	promotion	NOUN
easat-11079	60	24	,	,	PUNCT
easat-11079	60	25	and	and	CCONJ
easat-11079	60	26	social	social	ADJ
easat-11079	60	27	media	medium	NOUN
easat-11079	60	28	as	as	ADP
easat-11079	60	29	antecedents	antecedent	NOUN
easat-11079	60	30	of	of	ADP
easat-11079	60	31	online	online	ADJ
easat-11079	60	32	purchase	purchase	NOUN
easat-11079	60	33	intention	intention	NOUN
easat-11079	60	34	,	,	PUNCT
easat-11079	60	35	and	and	CCONJ
easat-11079	60	36	the	the	DET
easat-11079	60	37	subsequent	subsequent	ADJ
easat-11079	60	38	effect	effect	NOUN
easat-11079	60	39	of	of	ADP
easat-11079	60	40	intention	intention	NOUN
easat-11079	60	41	on	on	ADP
easat-11079	60	42	online	online	ADJ
easat-11079	60	43	purchase	purchase	NOUN
easat-11079	60	44	decision	decision	NOUN
easat-11079	60	45	.	.	PUNCT
easat-11079	61	1	pls	pls	INTJ
easat-11079	61	2	-	-	PUNCT
easat-11079	61	3	sem	sem	PROPN
easat-11079	61	4	is	be	AUX
easat-11079	61	5	selected	select	VERB
easat-11079	61	6	for	for	ADP
easat-11079	61	7	its	its	PRON
easat-11079	61	8	advantages	advantage	NOUN
easat-11079	61	9	in	in	ADP
easat-11079	61	10	testing	test	VERB
easat-11079	61	11	complex	complex	ADJ
easat-11079	61	12	theoretical	theoretical	ADJ
easat-11079	61	13	models	model	NOUN
easat-11079	61	14	with	with	ADP
easat-11079	61	15	multiple	multiple	ADJ
easat-11079	61	16	latent	latent	NOUN
easat-11079	61	17	constructs	construct	NOUN
easat-11079	61	18	under	under	ADP
easat-11079	61	19	relatively	relatively	ADV
easat-11079	61	20	small	small	ADJ
easat-11079	61	21	sample	sample	NOUN
easat-11079	61	22	sizes	size	NOUN
easat-11079	61	23	[	[	X
easat-11079	61	24	17	17	NUM
easat-11079	61	25	]	]	PUNCT
easat-11079	61	26	,	,	PUNCT
easat-11079	61	27	its	its	PRON
easat-11079	61	28	robustness	robustness	NOUN
easat-11079	61	29	to	to	ADP
easat-11079	61	30	non	non	ADJ
easat-11079	61	31	-	-	ADJ
easat-11079	61	32	normal	normal	ADJ
easat-11079	61	33	data	datum	NOUN
easat-11079	61	34	,	,	PUNCT
easat-11079	61	35	and	and	CCONJ
easat-11079	61	36	its	its	PRON
easat-11079	61	37	ability	ability	NOUN
easat-11079	61	38	to	to	PART
easat-11079	61	39	estimate	estimate	VERB
easat-11079	61	40	causal	causal	ADJ
easat-11079	61	41	relationships	relationship	NOUN
easat-11079	61	42	[	[	X
easat-11079	61	43	18	18	NUM
easat-11079	61	44	]	]	PUNCT
easat-11079	61	45	.	.	PUNCT
easat-11079	62	1	the	the	DET
easat-11079	62	2	expected	expect	VERB
easat-11079	62	3	results	result	NOUN
easat-11079	62	4	provide	provide	VERB
easat-11079	62	5	deeper	deep	ADJ
easat-11079	62	6	insights	insight	NOUN
easat-11079	62	7	into	into	ADP
easat-11079	62	8	the	the	DET
easat-11079	62	9	drivers	driver	NOUN
easat-11079	62	10	of	of	ADP
easat-11079	62	11	students	student	NOUN
easat-11079	62	12	’	'	PUNCT
easat-11079	62	13	online	online	PROPN
easat-11079	62	14	shopping	shopping	NOUN
easat-11079	62	15	behavior	behavior	NOUN
easat-11079	62	16	,	,	PUNCT
easat-11079	62	17	thereby	thereby	ADV
easat-11079	62	18	informing	inform	VERB
easat-11079	62	19	e	e	NOUN
easat-11079	62	20	-	-	NOUN
easat-11079	62	21	commerce	commerce	NOUN
easat-11079	62	22	and	and	CCONJ
easat-11079	62	23	digital	digital	ADJ
easat-11079	62	24	marketing	marketing	NOUN
easat-11079	62	25	strategies	strategy	NOUN
easat-11079	62	26	tailored	tailor	VERB
easat-11079	62	27	to	to	ADP
easat-11079	62	28	this	this	DET
easat-11079	62	29	segment	segment	NOUN
easat-11079	62	30	[	[	X
easat-11079	62	31	19	19	NUM
easat-11079	62	32	]	]	PUNCT
easat-11079	62	33	.	.	PUNCT
easat-11079	63	1	data	datum	NOUN
easat-11079	63	2	were	be	AUX
easat-11079	63	3	analyzed	analyze	VERB
easat-11079	63	4	using	use	VERB
easat-11079	63	5	smartpls	smartpls	NOUN
easat-11079	63	6	3	3	NUM
easat-11079	63	7	.	.	PUNCT
easat-11079	64	1	the	the	DET
easat-11079	64	2	research	research	NOUN
easat-11079	64	3	team	team	NOUN
easat-11079	64	4	distributed	distribute	VERB
easat-11079	64	5	320	320	NUM
easat-11079	64	6	questionnaires	questionnaire	NOUN
easat-11079	64	7	via	via	ADP
easat-11079	64	8	email	email	NOUN
easat-11079	64	9	and	and	CCONJ
easat-11079	64	10	google	google	PROPN
easat-11079	64	11	forms	form	NOUN
easat-11079	64	12	to	to	ADP
easat-11079	64	13	students	student	NOUN
easat-11079	64	14	from	from	ADP
easat-11079	64	15	six	six	NUM
easat-11079	64	16	universities	university	NOUN
easat-11079	64	17	in	in	ADP
easat-11079	64	18	northern	northern	ADJ
easat-11079	64	19	vietnam	vietnam	PROPN
easat-11079	64	20	.	.	PUNCT
easat-11079	65	1	descriptive	descriptive	ADJ
easat-11079	65	2	statistics	statistic	NOUN
easat-11079	65	3	are	be	AUX
easat-11079	65	4	summarized	summarize	VERB
easat-11079	65	5	in	in	ADP
easat-11079	65	6	table	table	NOUN
easat-11079	65	7	1	1	NUM
easat-11079	65	8	.	.	PUNCT
easat-11079	66	1	we	we	PRON
easat-11079	66	2	obtained	obtain	VERB
easat-11079	66	3	300	300	NUM
easat-11079	66	4	valid	valid	ADJ
easat-11079	66	5	responses	response	NOUN
easat-11079	66	6	,	,	PUNCT
easat-11079	66	7	yielding	yield	VERB
easat-11079	66	8	a	a	DET
easat-11079	66	9	93	93	NUM
easat-11079	66	10	%	%	NOUN
easat-11079	66	11	response	response	NOUN
easat-11079	66	12	rate	rate	NOUN
easat-11079	66	13	.	.	PUNCT
easat-11079	67	1	among	among	ADP
easat-11079	67	2	respondents	respondent	NOUN
easat-11079	67	3	,	,	PUNCT
easat-11079	67	4	approximately	approximately	ADV
easat-11079	67	5	57	57	NUM
easat-11079	67	6	%	%	NOUN
easat-11079	67	7	identified	identify	VERB
easat-11079	67	8	as	as	ADP
easat-11079	67	9	male	male	NOUN
easat-11079	67	10	and	and	CCONJ
easat-11079	67	11	43	43	NUM
easat-11079	67	12	%	%	NOUN
easat-11079	67	13	as	as	ADP
easat-11079	67	14	female	female	NOUN
easat-11079	67	15	.	.	PUNCT
easat-11079	68	1	in	in	ADP
easat-11079	68	2	terms	term	NOUN
easat-11079	68	3	of	of	ADP
easat-11079	68	4	age	age	NOUN
easat-11079	68	5	,	,	PUNCT
easat-11079	68	6	the	the	DET
easat-11079	68	7	majority	majority	NOUN
easat-11079	68	8	were	be	AUX
easat-11079	68	9	20–22	20–22	NUM
easat-11079	68	10	years	year	NOUN
easat-11079	68	11	old	old	ADJ
easat-11079	68	12	and	and	CCONJ
easat-11079	68	13	enrolled	enrol	VERB
easat-11079	68	14	in	in	ADP
easat-11079	68	15	their	their	PRON
easat-11079	68	16	second	second	ADJ
easat-11079	68	17	to	to	ADP
easat-11079	68	18	fourth	fourth	ADJ
easat-11079	68	19	years	year	NOUN
easat-11079	68	20	of	of	ADP
easat-11079	68	21	study	study	NOUN
easat-11079	68	22	at	at	ADP
easat-11079	68	23	universities	university	NOUN
easat-11079	68	24	in	in	ADP
easat-11079	68	25	northern	northern	ADJ
easat-11079	68	26	vietnam	vietnam	PROPN
easat-11079	68	27	.	.	PUNCT
easat-11079	69	1	students	student	NOUN
easat-11079	69	2	’	'	PUNCT
easat-11079	69	3	online	online	ADJ
easat-11079	69	4	consumption	consumption	NOUN
easat-11079	69	5	behavior	behavior	NOUN
easat-11079	69	6	at	at	ADP
easat-11079	69	7	thanh	thanh	PROPN
easat-11079	69	8	dong	dong	PROPN
easat-11079	69	9	university	university	PROPN
easat-11079	69	10	.	.	PUNCT
easat-11079	70	1	table	table	NOUN
easat-11079	70	2	1	1	NUM
easat-11079	70	3	.	.	PUNCT
easat-11079	70	4	descriptive	descriptive	ADJ
easat-11079	70	5	statistics	statistic	NOUN
easat-11079	70	6	of	of	ADP
easat-11079	70	7	respondents	respondent	NOUN
easat-11079	70	8	.	.	PUNCT
easat-11079	71	1	no	no	INTJ
easat-11079	71	2	.	.	PUNCT
easat-11079	72	1	university	university	NOUN
easat-11079	72	2	approx	approx	PROPN
easat-11079	72	3	enrollment	enrollment	PROPN
easat-11079	72	4	respondents	respondent	NOUN
easat-11079	72	5	(	(	PUNCT
easat-11079	72	6	n	n	CCONJ
easat-11079	72	7	)	)	PUNCT
easat-11079	72	8	share	share	NOUN
easat-11079	72	9	of	of	ADP
easat-11079	72	10	sample	sample	NOUN
easat-11079	72	11	(	(	PUNCT
easat-11079	72	12	%	%	INTJ
easat-11079	72	13	)	)	PUNCT
easat-11079	72	14	1	1	NUM
easat-11079	72	15	national	national	ADJ
easat-11079	72	16	economics	economics	PROPN
easat-11079	72	17	university	university	PROPN
easat-11079	72	18	(	(	PUNCT
easat-11079	72	19	neu	neu	PROPN
easat-11079	72	20	)	)	PUNCT
easat-11079	72	21	22.000	22.000	NUM
easat-11079	72	22	52	52	NUM
easat-11079	72	23	17.33	17.33	NUM
easat-11079	72	24	2	2	NUM
easat-11079	72	25	banking	banking	NOUN
easat-11079	72	26	academy	academy	NOUN
easat-11079	72	27	(	(	PUNCT
easat-11079	72	28	hanoi	hanoi	PROPN
easat-11079	72	29	)	)	PUNCT
easat-11079	72	30	16.000	16.000	NUM
easat-11079	72	31	32	32	NUM
easat-11079	72	32	10.67	10.67	NUM
easat-11079	72	33	3	3	NUM
easat-11079	72	34	vietnam	vietnam	PROPN
easat-11079	72	35	national	national	PROPN
easat-11079	72	36	university	university	PROPN
easat-11079	72	37	,	,	PUNCT
easat-11079	72	38	hanoi	hanoi	PROPN
easat-11079	72	39	(	(	PUNCT
easat-11079	72	40	vnu	vnu	PROPN
easat-11079	72	41	hanoi	hanoi	PROPN
easat-11079	72	42	)	)	PUNCT
easat-11079	72	43	63.280	63.280	NUM
easat-11079	72	44	70	70	NUM
easat-11079	72	45	23.33	23.33	NUM
easat-11079	72	46	4	4	NUM
easat-11079	72	47	diplomatic	diplomatic	ADJ
easat-11079	72	48	academy	academy	NOUN
easat-11079	72	49	of	of	ADP
easat-11079	72	50	vietnam	vietnam	PROPN
easat-11079	72	51	(	(	PUNCT
easat-11079	72	52	dav	dav	PROPN
easat-11079	72	53	)	)	PUNCT
easat-11079	72	54	32.400	32.400	NUM
easat-11079	72	55	65	65	NUM
easat-11079	72	56	21.67	21.67	NUM
easat-11079	72	57	5	5	NUM
easat-11079	72	58	thuongmai	thuongmai	NOUN
easat-11079	72	59	university	university	NOUN
easat-11079	72	60	(	(	PUNCT
easat-11079	72	61	tmu	tmu	PROPN
easat-11079	72	62	)	)	PUNCT
easat-11079	72	63	19000	19000	NUM
easat-11079	72	64	34	34	NUM
easat-11079	72	65	11.33	11.33	NUM
easat-11079	72	66	6	6	NUM
easat-11079	72	67	thanh	thanh	PROPN
easat-11079	72	68	dong	dong	PROPN
easat-11079	72	69	university	university	PROPN
easat-11079	72	70	(	(	PUNCT
easat-11079	72	71	tdu	tdu	PROPN
easat-11079	72	72	)	)	PUNCT
easat-11079	72	73	21.000	21.000	NUM
easat-11079	72	74	47	47	NUM
easat-11079	72	75	15.67	15.67	NUM
easat-11079	72	76	the	the	DET
easat-11079	72	77	data	datum	NOUN
easat-11079	72	78	were	be	AUX
easat-11079	72	79	collected	collect	VERB
easat-11079	72	80	using	use	VERB
easat-11079	72	81	a	a	DET
easat-11079	72	82	self	self	NOUN
easat-11079	72	83	-	-	PUNCT
easat-11079	72	84	administered	administer	VERB
easat-11079	72	85	questionnaire	questionnaire	NOUN
easat-11079	72	86	comprising	comprise	VERB
easat-11079	72	87	two	two	NUM
easat-11079	72	88	sections	section	NOUN
easat-11079	72	89	:	:	PUNCT
easat-11079	72	90	(	(	PUNCT
easat-11079	72	91	1	1	X
easat-11079	72	92	)	)	PUNCT
easat-11079	72	93	general	general	ADJ
easat-11079	72	94	information	information	NOUN
easat-11079	72	95	about	about	ADP
easat-11079	72	96	respondents	respondent	NOUN
easat-11079	72	97	,	,	PUNCT
easat-11079	72	98	and	and	CCONJ
easat-11079	72	99	(	(	PUNCT
easat-11079	72	100	2	2	NUM
easat-11079	72	101	)	)	PUNCT
easat-11079	72	102	multi	multi	ADJ
easat-11079	72	103	-	-	ADJ
easat-11079	72	104	item	item	ADJ
easat-11079	72	105	scales	scale	NOUN
easat-11079	72	106	capturing	capture	VERB
easat-11079	72	107	the	the	DET
easat-11079	72	108	focal	focal	ADJ
easat-11079	72	109	constructs	construct	NOUN
easat-11079	72	110	fear	fear	NOUN
easat-11079	72	111	of	of	ADP
easat-11079	72	112	missing	miss	VERB
easat-11079	72	113	out	out	ADP
easat-11079	72	114	(	(	PUNCT
easat-11079	72	115	fomo	fomo	NOUN
easat-11079	72	116	)	)	PUNCT
easat-11079	72	117	,	,	PUNCT
easat-11079	72	118	sales	sale	NOUN
easat-11079	72	119	promotions	promotion	NOUN
easat-11079	72	120	,	,	PUNCT
easat-11079	72	121	social	social	ADJ
easat-11079	72	122	media	medium	NOUN
easat-11079	72	123	,	,	PUNCT
easat-11079	72	124	online	online	ADJ
easat-11079	72	125	purchase	purchase	NOUN
easat-11079	72	126	intention	intention	NOUN
easat-11079	72	127	,	,	PUNCT
easat-11079	72	128	and	and	CCONJ
easat-11079	72	129	online	online	ADJ
easat-11079	72	130	purchase	purchase	NOUN
easat-11079	72	131	decision	decision	NOUN
easat-11079	72	132	.	.	PUNCT
easat-11079	73	1	all	all	DET
easat-11079	73	2	scales	scale	NOUN
easat-11079	73	3	were	be	AUX
easat-11079	73	4	adapted	adapt	VERB
easat-11079	73	5	from	from	ADP
easat-11079	73	6	prior	prior	ADJ
easat-11079	73	7	studies	study	NOUN
easat-11079	73	8	and	and	CCONJ
easat-11079	73	9	contextually	contextually	ADV
easat-11079	73	10	refined	refine	VERB
easat-11079	73	11	for	for	ADP
easat-11079	73	12	vietnam	vietnam	PROPN
easat-11079	73	13	.	.	PUNCT
easat-11079	74	1	specifically	specifically	ADV
easat-11079	74	2	,	,	PUNCT
easat-11079	74	3	fomo	fomo	NOUN
easat-11079	74	4	was	be	AUX
easat-11079	74	5	measured	measure	VERB
easat-11079	74	6	with	with	ADP
easat-11079	74	7	three	three	NUM
easat-11079	74	8	indicators	indicator	NOUN
easat-11079	74	9	,	,	PUNCT
easat-11079	74	10	sales	sale	NOUN
easat-11079	74	11	promotions	promotion	NOUN
easat-11079	74	12	with	with	ADP
easat-11079	74	13	three	three	NUM
easat-11079	74	14	indicators	indicator	NOUN
easat-11079	74	15	,	,	PUNCT
easat-11079	74	16	social	social	ADJ
easat-11079	74	17	media	medium	NOUN
easat-11079	74	18	with	with	ADP
easat-11079	74	19	three	three	NUM
easat-11079	74	20	indicators	indicator	NOUN
easat-11079	74	21	,	,	PUNCT
easat-11079	74	22	online	online	ADJ
easat-11079	74	23	purchase	purchase	NOUN
easat-11079	74	24	intention	intention	NOUN
easat-11079	74	25	with	with	ADP
easat-11079	74	26	three	three	NUM
easat-11079	74	27	indicators	indicator	NOUN
easat-11079	74	28	,	,	PUNCT
easat-11079	74	29	and	and	CCONJ
easat-11079	74	30	online	online	ADJ
easat-11079	74	31	purchase	purchase	NOUN
easat-11079	74	32	decision	decision	NOUN
easat-11079	74	33	with	with	ADP
easat-11079	74	34	three	three	NUM
easat-11079	74	35	indicators	indicator	NOUN
easat-11079	74	36	.	.	PUNCT
easat-11079	75	1	all	all	DET
easat-11079	75	2	items	item	NOUN
easat-11079	75	3	employed	employ	VERB
easat-11079	75	4	a	a	DET
easat-11079	75	5	five	five	NUM
easat-11079	75	6	-	-	PUNCT
easat-11079	75	7	point	point	NOUN
easat-11079	75	8	likert	likert	ADJ
easat-11079	75	9	scale	scale	NOUN
easat-11079	75	10	(	(	PUNCT
easat-11079	75	11	1	1	NUM
easat-11079	75	12	=	=	SYM
easat-11079	75	13	very	very	ADV
easat-11079	75	14	low	low	ADV
easat-11079	75	15	/	/	SYM
easat-11079	75	16	strongly	strongly	ADV
easat-11079	75	17	disagree	disagree	VERB
easat-11079	75	18	;	;	PUNCT
easat-11079	75	19	5	5	NUM
easat-11079	75	20	=	=	SYM
easat-11079	75	21	very	very	ADV
easat-11079	75	22	high	high	ADJ
easat-11079	75	23	/	/	PUNCT
easat-11079	75	24	strongly	strongly	ADV
easat-11079	75	25	agree	agree	VERB
easat-11079	75	26	)	)	PUNCT
easat-11079	75	27	.	.	PUNCT
easat-11079	76	1	we	we	PRON
easat-11079	76	2	applied	apply	VERB
easat-11079	76	3	pls	pls	NOUN
easat-11079	76	4	-	-	PUNCT
easat-11079	76	5	sem	sem	NOUN
easat-11079	76	6	using	use	VERB
easat-11079	76	7	smartpls	smartpls	NOUN
easat-11079	76	8	3.3	3.3	NUM
easat-11079	76	9	to	to	PART
easat-11079	76	10	analyze	analyze	VERB
easat-11079	76	11	the	the	DET
easat-11079	76	12	data	datum	NOUN
easat-11079	76	13	.	.	PUNCT
easat-11079	77	1	pls	pls	INTJ
easat-11079	77	2	-	-	PUNCT
easat-11079	77	3	sem	sem	PROPN
easat-11079	77	4	was	be	AUX
easat-11079	77	5	chosen	choose	VERB
easat-11079	77	6	over	over	ADP
easat-11079	77	7	covariance	covariance	NOUN
easat-11079	77	8	-	-	PUNCT
easat-11079	77	9	based	base	VERB
easat-11079	77	10	sem	sem	NOUN
easat-11079	77	11	due	due	ADP
easat-11079	77	12	to	to	ADP
easat-11079	77	13	its	its	PRON
easat-11079	77	14	suitability	suitability	NOUN
easat-11079	77	15	for	for	ADP
easat-11079	77	16	moderate	moderate	ADJ
easat-11079	77	17	sample	sample	NOUN
easat-11079	77	18	sizes	size	NOUN
easat-11079	77	19	,	,	PUNCT
easat-11079	77	20	its	its	PRON
easat-11079	77	21	robustness	robustness	NOUN
easat-11079	77	22	to	to	ADP
easat-11079	77	23	non	non	ADJ
easat-11079	77	24	-	-	ADJ
easat-11079	77	25	normal	normal	ADJ
easat-11079	77	26	data	datum	NOUN
easat-11079	77	27	,	,	PUNCT
easat-11079	77	28	and	and	CCONJ
easat-11079	77	29	its	its	PRON
easat-11079	77	30	capacity	capacity	NOUN
easat-11079	77	31	to	to	PART
easat-11079	77	32	estimate	estimate	VERB
easat-11079	77	33	complex	complex	ADJ
easat-11079	77	34	latent	latent	ADJ
easat-11079	77	35	-	-	PUNCT
easat-11079	77	36	variable	variable	ADJ
easat-11079	77	37	models	model	NOUN
easat-11079	77	38	.	.	PUNCT
easat-11079	78	1	with	with	ADP
easat-11079	78	2	a	a	DET
easat-11079	78	3	sample	sample	NOUN
easat-11079	78	4	of	of	ADP
easat-11079	78	5	n	n	NOUN
easat-11079	78	6	=	=	SYM
easat-11079	78	7	300	300	NUM
easat-11079	78	8	,	,	PUNCT
easat-11079	78	9	pls	pls	NOUN
easat-11079	78	10	-	-	PUNCT
easat-11079	78	11	sem	sem	PROPN
easat-11079	78	12	is	be	AUX
easat-11079	78	13	an	an	DET
easat-11079	78	14	appropriate	appropriate	ADJ
easat-11079	78	15	choice	choice	NOUN
easat-11079	78	16	to	to	PART
easat-11079	78	17	maximize	maximize	VERB
easat-11079	78	18	explained	explain	VERB
easat-11079	78	19	variance	variance	NOUN
easat-11079	78	20	in	in	ADP
easat-11079	78	21	the	the	DET
easat-11079	78	22	endogenous	endogenous	ADJ
easat-11079	78	23	constructs	construct	NOUN
easat-11079	78	24	while	while	SCONJ
easat-11079	78	25	mitigating	mitigate	VERB
easat-11079	78	26	violations	violation	NOUN
easat-11079	78	27	of	of	ADP
easat-11079	78	28	distributional	distributional	ADJ
easat-11079	78	29	assumptions	assumption	NOUN
easat-11079	78	30	.	.	PUNCT
easat-11079	79	1	the	the	DET
easat-11079	79	2	analysis	analysis	NOUN
easat-11079	79	3	proceeded	proceed	VERB
easat-11079	79	4	in	in	ADP
easat-11079	79	5	two	two	NUM
easat-11079	79	6	stages	stage	NOUN
easat-11079	79	7	:	:	PUNCT
easat-11079	79	8	(	(	PUNCT
easat-11079	79	9	1	1	X
easat-11079	79	10	)	)	PUNCT
easat-11079	79	11	measurement	measurement	NOUN
easat-11079	79	12	model	model	NOUN
easat-11079	79	13	assessment	assessment	NOUN
easat-11079	79	14	to	to	PART
easat-11079	79	15	examine	examine	VERB
easat-11079	79	16	the	the	DET
easat-11079	79	17	reliability	reliability	NOUN
easat-11079	79	18	and	and	CCONJ
easat-11079	79	19	validity	validity	NOUN
easat-11079	79	20	of	of	ADP
easat-11079	79	21	the	the	DET
easat-11079	79	22	scales	scale	NOUN
easat-11079	79	23	,	,	PUNCT
easat-11079	79	24	and	and	CCONJ
easat-11079	79	25	(	(	PUNCT
easat-11079	79	26	2	2	X
easat-11079	79	27	)	)	PUNCT
easat-11079	79	28	structural	structural	ADJ
easat-11079	79	29	model	model	NOUN
easat-11079	79	30	assessment	assessment	NOUN
easat-11079	79	31	to	to	PART
easat-11079	79	32	test	test	VERB
easat-11079	79	33	h1	h1	PROPN
easat-11079	79	34	–	–	PUNCT
easat-11079	79	35	h4	h4	PROPN
easat-11079	79	36	.	.	PUNCT
easat-11079	80	1	measurement	measurement	NOUN
easat-11079	80	2	model	model	PROPN
easat-11079	80	3	.	.	PUNCT
easat-11079	81	1	internal	internal	ADJ
easat-11079	81	2	consistency	consistency	NOUN
easat-11079	81	3	was	be	AUX
easat-11079	81	4	evaluated	evaluate	VERB
easat-11079	81	5	using	use	VERB
easat-11079	81	6	cronbach	cronbach	NOUN
easat-11079	81	7	’s	’s	PART
easat-11079	81	8	alpha	alpha	NOUN
easat-11079	81	9	and	and	CCONJ
easat-11079	81	10	composite	composite	ADJ
easat-11079	81	11	reliability	reliability	NOUN
easat-11079	81	12	(	(	PUNCT
easat-11079	81	13	cr	cr	NOUN
easat-11079	81	14	)	)	PUNCT
easat-11079	81	15	with	with	ADP
easat-11079	81	16	the	the	DET
easat-11079	81	17	criterion	criterion	NOUN
easat-11079	81	18	>	>	X
easat-11079	82	1	0.70	0.70	NUM
easat-11079	82	2	.	.	PUNCT
easat-11079	83	1	convergent	convergent	ADJ
easat-11079	83	2	validity	validity	NOUN
easat-11079	83	3	was	be	AUX
easat-11079	83	4	assessed	assess	VERB
easat-11079	83	5	via	via	ADP
easat-11079	83	6	the	the	DET
easat-11079	83	7	average	average	ADJ
easat-11079	83	8	variance	variance	NOUN
easat-11079	83	9	extracted	extract	VERB
easat-11079	83	10	(	(	PUNCT
easat-11079	83	11	ave	ave	PROPN
easat-11079	83	12	)	)	PUNCT
easat-11079	83	13	,	,	PUNCT
easat-11079	83	14	requiring	require	VERB
easat-11079	83	15	>	>	X
easat-11079	83	16	0.50	0.50	NUM
easat-11079	83	17	.	.	PUNCT
easat-11079	84	1	discriminant	discriminant	ADJ
easat-11079	84	2	validity	validity	NOUN
easat-11079	84	3	was	be	AUX
easat-11079	84	4	examined	examine	VERB
easat-11079	84	5	using	use	VERB
easat-11079	84	6	the	the	DET
easat-11079	84	7	fornell	fornell	NOUN
easat-11079	84	8	–	–	PUNCT
easat-11079	84	9	larcker	larcker	NOUN
easat-11079	84	10	criterion	criterion	NOUN
easat-11079	84	11	and	and	CCONJ
easat-11079	84	12	the	the	DET
easat-11079	84	13	heterotrait	heterotrait	ADJ
easat-11079	84	14	–	–	PUNCT
easat-11079	84	15	monotrait	monotrait	ADJ
easat-11079	84	16	ratio	ratio	NOUN
easat-11079	84	17	(	(	PUNCT
easat-11079	84	18	htmt	htmt	PROPN
easat-11079	84	19	)	)	PUNCT
easat-11079	84	20	.	.	PUNCT
easat-11079	85	1	to	to	PART
easat-11079	85	2	diagnose	diagnose	VERB
easat-11079	85	3	multicollinearity	multicollinearity	NOUN
easat-11079	85	4	,	,	PUNCT
easat-11079	85	5	we	we	PRON
easat-11079	85	6	inspected	inspect	VERB
easat-11079	85	7	variance	variance	NOUN
easat-11079	85	8	inflation	inflation	NOUN
easat-11079	85	9	factors	factor	NOUN
easat-11079	85	10	(	(	PUNCT
easat-11079	85	11	vif	vif	NOUN
easat-11079	85	12	)	)	PUNCT
easat-11079	85	13	for	for	ADP
easat-11079	85	14	exogenous	exogenous	ADJ
easat-11079	85	15	constructs	construct	NOUN
easat-11079	85	16	;	;	PUNCT
easat-11079	85	17	values	value	NOUN
easat-11079	85	18	<	<	X
easat-11079	85	19	3	3	NUM
easat-11079	85	20	were	be	AUX
easat-11079	85	21	deemed	deem	VERB
easat-11079	85	22	acceptable	acceptable	ADJ
easat-11079	85	23	.	.	PUNCT
easat-11079	86	1	structural	structural	ADJ
easat-11079	86	2	model	model	NOUN
easat-11079	86	3	.	.	PUNCT
easat-11079	87	1	explanatory	explanatory	ADJ
easat-11079	87	2	power	power	NOUN
easat-11079	87	3	was	be	AUX
easat-11079	87	4	gauged	gauge	VERB
easat-11079	87	5	using	use	VERB
easat-11079	87	6	r²	r²	NOUN
easat-11079	87	7	for	for	ADP
easat-11079	87	8	endogenous	endogenous	ADJ
easat-11079	87	9	constructs	construct	NOUN
easat-11079	87	10	,	,	PUNCT
easat-11079	87	11	and	and	CCONJ
easat-11079	87	12	effect	effect	NOUN
easat-11079	87	13	sizes	size	NOUN
easat-11079	87	14	(	(	PUNCT
easat-11079	87	15	f²	f²	PROPN
easat-11079	87	16	)	)	PUNCT
easat-11079	87	17	were	be	AUX
easat-11079	87	18	computed	compute	VERB
easat-11079	87	19	to	to	PART
easat-11079	87	20	quantify	quantify	VERB
easat-11079	87	21	the	the	DET
easat-11079	87	22	contribution	contribution	NOUN
easat-11079	87	23	of	of	ADP
easat-11079	87	24	each	each	DET
easat-11079	87	25	exogenous	exogenous	ADJ
easat-11079	87	26	construct	construct	NOUN
easat-11079	87	27	to	to	ADP
easat-11079	87	28	its	its	PRON
easat-11079	87	29	endogenous	endogenous	ADJ
easat-11079	87	30	counterpart	counterpart	NOUN
easat-11079	88	1	[	[	X
easat-11079	88	2	20	20	NUM
easat-11079	88	3	]	]	PUNCT
easat-11079	88	4	.	.	PUNCT
easat-11079	89	1	finally	finally	ADV
easat-11079	89	2	,	,	PUNCT
easat-11079	89	3	hypotheses	hypothesis	NOUN
easat-11079	89	4	h1	h1	ADJ
easat-11079	89	5	–	–	PUNCT
easat-11079	89	6	h4	h4	PROPN
easat-11079	89	7	were	be	AUX
easat-11079	89	8	tested	test	VERB
easat-11079	89	9	based	base	VERB
easat-11079	89	10	on	on	ADP
easat-11079	89	11	the	the	DET
easat-11079	89	12	magnitude	magnitude	NOUN
easat-11079	89	13	and	and	CCONJ
easat-11079	89	14	statistical	statistical	ADJ
easat-11079	89	15	1207	1207	NUM
easat-11079	89	16	edelweiss	edelweiss	PROPN
easat-11079	89	17	applied	apply	VERB
easat-11079	89	18	science	science	NOUN
easat-11079	89	19	and	and	CCONJ
easat-11079	89	20	technology	technology	NOUN
easat-11079	89	21	issn	issn	PROPN
easat-11079	89	22	:	:	PUNCT
easat-11079	89	23	2576	2576	NUM
easat-11079	89	24	-	-	SYM
easat-11079	89	25	8484	8484	NUM
easat-11079	89	26	vol	vol	NOUN
easat-11079	89	27	.	.	PROPN
easat-11079	90	1	9	9	NUM
easat-11079	90	2	,	,	PUNCT
easat-11079	90	3	no	no	INTJ
easat-11079	90	4	.	.	NOUN
easat-11079	90	5	11	11	NUM
easat-11079	90	6	:	:	PUNCT
easat-11079	90	7	1204	1204	NUM
easat-11079	90	8	-	-	SYM
easat-11079	90	9	1215	1215	NUM
easat-11079	90	10	,	,	PUNCT
easat-11079	90	11	2025	2025	NUM
easat-11079	90	12	doi	doi	NOUN
easat-11079	90	13	:	:	PUNCT
easat-11079	90	14	10.55214/2576	10.55214/2576	NUM
easat-11079	90	15	-	-	SYM
easat-11079	90	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	91	1	©	©	PROPN
easat-11079	91	2	2025	2025	NUM
easat-11079	91	3	by	by	ADP
easat-11079	91	4	the	the	DET
easat-11079	91	5	authors	author	NOUN
easat-11079	91	6	;	;	PUNCT
easat-11079	91	7	licensee	licensee	PROPN
easat-11079	91	8	learning	learning	NOUN
easat-11079	91	9	gate	gate	NOUN
easat-11079	91	10	significance	significance	NOUN
easat-11079	91	11	of	of	ADP
easat-11079	91	12	path	path	NOUN
easat-11079	91	13	coefficients	coefficient	NOUN
easat-11079	91	14	(	(	PUNCT
easat-11079	91	15	obtained	obtain	VERB
easat-11079	91	16	via	via	ADP
easat-11079	91	17	bootstrapping	bootstrappe	VERB
easat-11079	91	18	)	)	PUNCT
easat-11079	91	19	,	,	PUNCT
easat-11079	91	20	alongside	alongside	ADP
easat-11079	91	21	the	the	DET
easat-11079	91	22	substantive	substantive	ADJ
easat-11079	91	23	effect	effect	NOUN
easat-11079	91	24	sizes	size	NOUN
easat-11079	91	25	and	and	CCONJ
easat-11079	91	26	explained	explain	VERB
easat-11079	91	27	variance	variance	NOUN
easat-11079	91	28	.	.	PUNCT
easat-11079	92	1	4	4	X
easat-11079	92	2	.	.	X
easat-11079	92	3	results	result	NOUN
easat-11079	92	4	following	follow	VERB
easat-11079	92	5	recommended	recommend	VERB
easat-11079	92	6	guidelines	guideline	NOUN
easat-11079	92	7	[	[	X
easat-11079	92	8	21	21	NUM
easat-11079	92	9	]	]	X
easat-11079	92	10	,	,	PUNCT
easat-11079	92	11	an	an	DET
easat-11079	92	12	a	a	DET
easat-11079	92	13	priori	priori	ADJ
easat-11079	92	14	power	power	NOUN
easat-11079	92	15	consideration	consideration	NOUN
easat-11079	92	16	targeting	target	VERB
easat-11079	92	17	80	80	NUM
easat-11079	92	18	%	%	NOUN
easat-11079	92	19	power	power	NOUN
easat-11079	92	20	at	at	ADP
easat-11079	92	21	α	α	NOUN
easat-11079	92	22	=	=	NOUN
easat-11079	92	23	0.05	0.05	NUM
easat-11079	92	24	to	to	PART
easat-11079	92	25	detect	detect	VERB
easat-11079	92	26	small	small	ADJ
easat-11079	92	27	path	path	NOUN
easat-11079	92	28	coefficients	coefficient	NOUN
easat-11079	92	29	(	(	PUNCT
easat-11079	92	30	β	β	X
easat-11079	92	31	≈	≈	PROPN
easat-11079	92	32	0.11–0.20	0.11–0.20	PROPN
easat-11079	92	33	)	)	PUNCT
easat-11079	92	34	indicates	indicate	VERB
easat-11079	92	35	a	a	DET
easat-11079	92	36	required	require	VERB
easat-11079	92	37	sample	sample	NOUN
easat-11079	92	38	size	size	NOUN
easat-11079	92	39	above	above	ADP
easat-11079	92	40	the	the	DET
easat-11079	92	41	common	common	ADJ
easat-11079	92	42	minimum	minimum	NOUN
easat-11079	92	43	for	for	ADP
easat-11079	92	44	pls	pls	NOUN
easat-11079	92	45	-	-	PUNCT
easat-11079	92	46	sem	sem	NOUN
easat-11079	92	47	.	.	PUNCT
easat-11079	93	1	our	our	PRON
easat-11079	93	2	final	final	ADJ
easat-11079	93	3	dataset	dataset	NOUN
easat-11079	93	4	contains	contain	VERB
easat-11079	93	5	300	300	NUM
easat-11079	93	6	valid	valid	ADJ
easat-11079	93	7	observations	observation	NOUN
easat-11079	93	8	,	,	PUNCT
easat-11079	93	9	which	which	PRON
easat-11079	93	10	satisfies	satisfy	VERB
easat-11079	93	11	this	this	DET
easat-11079	93	12	requirement	requirement	NOUN
easat-11079	93	13	.	.	PUNCT
easat-11079	94	1	data	datum	NOUN
easat-11079	94	2	were	be	AUX
easat-11079	94	3	analyzed	analyze	VERB
easat-11079	94	4	using	use	VERB
easat-11079	94	5	smartpls	smartpls	PROPN
easat-11079	94	6	3	3	NUM
easat-11079	94	7	.	.	PUNCT
easat-11079	95	1	grounded	ground	VERB
easat-11079	95	2	in	in	ADP
easat-11079	95	3	the	the	DET
easat-11079	95	4	stimulus	stimulus	NOUN
easat-11079	95	5	–	–	PUNCT
easat-11079	95	6	organism	organism	NOUN
easat-11079	95	7	–	–	PUNCT
easat-11079	95	8	response	response	NOUN
easat-11079	95	9	(	(	PUNCT
easat-11079	95	10	s	s	NOUN
easat-11079	95	11	–	–	PUNCT
easat-11079	95	12	o	o	NOUN
easat-11079	95	13	–	–	PUNCT
easat-11079	95	14	r	r	NOUN
easat-11079	95	15	)	)	PUNCT
easat-11079	95	16	framework	framework	NOUN
easat-11079	95	17	and	and	CCONJ
easat-11079	95	18	prior	prior	ADJ
easat-11079	95	19	literature	literature	NOUN
easat-11079	95	20	,	,	PUNCT
easat-11079	95	21	we	we	PRON
easat-11079	95	22	propose	propose	VERB
easat-11079	95	23	a	a	DET
easat-11079	95	24	model	model	NOUN
easat-11079	95	25	in	in	ADP
easat-11079	95	26	which	which	PRON
easat-11079	95	27	social	social	ADJ
easat-11079	95	28	media	medium	NOUN
easat-11079	95	29	and	and	CCONJ
easat-11079	95	30	sales	sale	NOUN
easat-11079	95	31	promotions	promotion	NOUN
easat-11079	95	32	(	(	PUNCT
easat-11079	95	33	stimuli	stimulus	NOUN
easat-11079	95	34	)	)	PUNCT
easat-11079	95	35	,	,	PUNCT
easat-11079	95	36	together	together	ADV
easat-11079	95	37	with	with	ADP
easat-11079	95	38	fomo	fomo	NOUN
easat-11079	95	39	(	(	PUNCT
easat-11079	95	40	organism	organism	NOUN
easat-11079	95	41	)	)	PUNCT
easat-11079	95	42	,	,	PUNCT
easat-11079	95	43	shape	shape	VERB
easat-11079	95	44	online	online	ADJ
easat-11079	95	45	purchase	purchase	NOUN
easat-11079	95	46	intention	intention	NOUN
easat-11079	95	47	,	,	PUNCT
easat-11079	95	48	which	which	PRON
easat-11079	95	49	subsequently	subsequently	ADV
easat-11079	95	50	drives	drive	VERB
easat-11079	95	51	online	online	ADJ
easat-11079	95	52	purchase	purchase	NOUN
easat-11079	95	53	decisions	decision	NOUN
easat-11079	95	54	(	(	PUNCT
easat-11079	95	55	response	response	NOUN
easat-11079	95	56	)	)	PUNCT
easat-11079	95	57	.	.	PUNCT
easat-11079	96	1	figure	figure	NOUN
easat-11079	96	2	1	1	NUM
easat-11079	96	3	.	.	PUNCT
easat-11079	96	4	presents	present	VERB
easat-11079	96	5	the	the	DET
easat-11079	96	6	proposed	propose	VERB
easat-11079	96	7	research	research	NOUN
easat-11079	96	8	model	model	NOUN
easat-11079	96	9	.	.	PUNCT
easat-11079	97	1	1208	1208	NUM
easat-11079	97	2	edelweiss	edelweiss	PROPN
easat-11079	97	3	applied	apply	VERB
easat-11079	97	4	science	science	NOUN
easat-11079	97	5	and	and	CCONJ
easat-11079	97	6	technology	technology	NOUN
easat-11079	97	7	issn	issn	PROPN
easat-11079	97	8	:	:	PUNCT
easat-11079	97	9	2576	2576	NUM
easat-11079	97	10	-	-	SYM
easat-11079	97	11	8484	8484	NUM
easat-11079	97	12	vol	vol	NOUN
easat-11079	97	13	.	.	PROPN
easat-11079	98	1	9	9	NUM
easat-11079	98	2	,	,	PUNCT
easat-11079	98	3	no	no	INTJ
easat-11079	98	4	.	.	NOUN
easat-11079	98	5	11	11	NUM
easat-11079	98	6	:	:	PUNCT
easat-11079	98	7	1204	1204	NUM
easat-11079	98	8	-	-	SYM
easat-11079	98	9	1215	1215	NUM
easat-11079	98	10	,	,	PUNCT
easat-11079	98	11	2025	2025	NUM
easat-11079	98	12	doi	doi	NOUN
easat-11079	98	13	:	:	PUNCT
easat-11079	98	14	10.55214/2576	10.55214/2576	NUM
easat-11079	98	15	-	-	SYM
easat-11079	98	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	99	1	©	©	PROPN
easat-11079	99	2	2025	2025	NUM
easat-11079	99	3	by	by	ADP
easat-11079	99	4	the	the	DET
easat-11079	99	5	authors	author	NOUN
easat-11079	99	6	;	;	PUNCT
easat-11079	99	7	licensee	licensee	PROPN
easat-11079	99	8	learning	learn	VERB
easat-11079	99	9	gate	gate	NOUN
easat-11079	99	10	table	table	NOUN
easat-11079	99	11	2	2	NUM
easat-11079	99	12	.	.	PUNCT
easat-11079	99	13	external	external	ADJ
easat-11079	99	14	model	model	NOUN
easat-11079	99	15	values	value	NOUN
easat-11079	99	16	.	.	PUNCT
easat-11079	100	1	research	research	NOUN
easat-11079	100	2	concept	concept	NOUN
easat-11079	100	3	measurement	measurement	NOUN
easat-11079	100	4	variable	variable	ADJ
easat-11079	100	5	outer	outer	ADJ
easat-11079	100	6	loading	loading	NOUN
easat-11079	100	7	cronbach	cronbach	NOUN
easat-11079	100	8	's	's	PART
easat-11079	100	9	alpha	alpha	ADJ
easat-11079	100	10	composite	composite	ADJ
easat-11079	100	11	reliability	reliability	NOUN
easat-11079	100	12	(	(	PUNCT
easat-11079	100	13	rho_a	rho_a	NUM
easat-11079	100	14	)	)	PUNCT
easat-11079	100	15	average	average	ADJ
easat-11079	100	16	variance	variance	NOUN
easat-11079	100	17	extracted	extract	VERB
easat-11079	100	18	(	(	PUNCT
easat-11079	100	19	ave	ave	NOUN
easat-11079	100	20	)	)	PUNCT
easat-11079	100	21	fomo	fomo	NOUN
easat-11079	100	22	fomo1	fomo1	NOUN
easat-11079	100	23	0.901	0.901	NUM
easat-11079	100	24	0.882	0.882	NUM
easat-11079	100	25	0.895	0.895	NUM
easat-11079	100	26	0.808	0.808	NUM
easat-11079	100	27	fomo2	fomo2	NOUN
easat-11079	100	28	0.904	0.904	NUM
easat-11079	100	29	fomo3	fomo3	NOUN
easat-11079	100	30	0.893	0.893	NUM
easat-11079	100	31	km	km	NOUN
easat-11079	101	1	km1	km1	PROPN
easat-11079	102	1	km2	km2	PROPN
easat-11079	102	2	km3	km3	PROPN
easat-11079	102	3	0.866	0.866	NUM
easat-11079	102	4	0.890	0.890	NUM
easat-11079	102	5	0.892	0.892	NUM
easat-11079	102	6	0.858	0.858	NUM
easat-11079	102	7	0.862	0.862	NUM
easat-11079	102	8	0.779	0.779	NUM
easat-11079	102	9	qd	qd	NOUN
easat-11079	102	10	qd1	qd1	VERB
easat-11079	102	11	qd2	qd2	ADV
easat-11079	102	12	qd3	qd3	NOUN
easat-11079	102	13	0.908	0.908	NUM
easat-11079	102	14	0.901	0.901	NUM
easat-11079	102	15	0.911	0.911	NUM
easat-11079	102	16	0.892	0.892	NUM
easat-11079	102	17	0.895	0.895	NUM
easat-11079	102	18	0.822	0.822	NUM
easat-11079	102	19	yd	yd	NOUN
easat-11079	102	20	yd1	yd1	NOUN
easat-11079	102	21	yd2	yd2	NOUN
easat-11079	102	22	yd3	yd3	NOUN
easat-11079	102	23	0.908	0.908	NUM
easat-11079	102	24	0.901	0.901	NUM
easat-11079	102	25	0.911	0.911	NUM
easat-11079	102	26	0.903	0.903	NUM
easat-11079	102	27	0.904	0.904	NUM
easat-11079	102	28	0.774	0.774	NUM
easat-11079	102	29	the	the	DET
easat-11079	102	30	results	result	NOUN
easat-11079	102	31	of	of	ADP
easat-11079	102	32	the	the	DET
easat-11079	102	33	internal	internal	ADJ
easat-11079	102	34	consistency	consistency	NOUN
easat-11079	102	35	reliability	reliability	NOUN
easat-11079	102	36	assessment	assessment	NOUN
easat-11079	102	37	in	in	ADP
easat-11079	102	38	table	table	NOUN
easat-11079	102	39	2	2	NUM
easat-11079	102	40	show	show	VERB
easat-11079	102	41	that	that	SCONJ
easat-11079	102	42	the	the	DET
easat-11079	102	43	values	value	NOUN
easat-11079	102	44	are	be	AUX
easat-11079	102	45	all	all	ADV
easat-11079	102	46	greater	great	ADJ
easat-11079	102	47	than	than	ADP
easat-11079	102	48	the	the	DET
easat-11079	102	49	threshold	threshold	NOUN
easat-11079	102	50	of	of	ADP
easat-11079	102	51	0.7	0.7	NUM
easat-11079	102	52	recommended	recommend	VERB
easat-11079	102	53	by	by	ADP
easat-11079	102	54	hair	hair	NOUN
easat-11079	102	55	,	,	PUNCT
easat-11079	102	56	et	et	PROPN
easat-11079	102	57	al	al	PROPN
easat-11079	102	58	.	.	PUNCT
easat-11079	103	1	[	[	X
easat-11079	103	2	21	21	NUM
easat-11079	103	3	]	]	PUNCT
easat-11079	103	4	the	the	DET
easat-11079	103	5	km	km	NOUN
easat-11079	103	6	scale	scale	NOUN
easat-11079	103	7	(	(	PUNCT
easat-11079	103	8	cronbach	cronbach	NOUN
easat-11079	103	9	's	's	PART
easat-11079	103	10	alpha	alpha	NOUN
easat-11079	103	11	:	:	PUNCT
easat-11079	103	12	0.858	0.858	NUM
easat-11079	103	13	;	;	PUNCT
easat-11079	103	14	rho_a	rho_a	NUM
easat-11079	103	15	:	:	PUNCT
easat-11079	103	16	0.862	0.862	NUM
easat-11079	103	17	)	)	PUNCT
easat-11079	103	18	has	have	VERB
easat-11079	103	19	the	the	DET
easat-11079	103	20	lowest	low	ADJ
easat-11079	103	21	internal	internal	ADJ
easat-11079	103	22	consistency	consistency	NOUN
easat-11079	103	23	reliability	reliability	NOUN
easat-11079	103	24	,	,	PUNCT
easat-11079	103	25	while	while	SCONJ
easat-11079	103	26	the	the	DET
easat-11079	103	27	highest	high	ADJ
easat-11079	103	28	value	value	NOUN
easat-11079	103	29	belongs	belong	VERB
easat-11079	103	30	to	to	ADP
easat-11079	103	31	the	the	DET
easat-11079	103	32	yd	yd	NOUN
easat-11079	103	33	scale	scale	NOUN
easat-11079	103	34	(	(	PUNCT
easat-11079	103	35	cronbach	cronbach	NOUN
easat-11079	103	36	's	's	PART
easat-11079	103	37	alpha	alpha	NOUN
easat-11079	103	38	:	:	PUNCT
easat-11079	103	39	0.903	0.903	NUM
easat-11079	103	40	;	;	PUNCT
easat-11079	103	41	rho_a	rho_a	PROPN
easat-11079	103	42	:	:	PUNCT
easat-11079	103	43	0.904	0.904	NUM
easat-11079	103	44	)	)	PUNCT
easat-11079	103	45	.	.	PUNCT
easat-11079	104	1	in	in	ADP
easat-11079	104	2	conclusion	conclusion	NOUN
easat-11079	104	3	,	,	PUNCT
easat-11079	104	4	the	the	DET
easat-11079	104	5	scales	scale	NOUN
easat-11079	104	6	demonstrate	demonstrate	VERB
easat-11079	104	7	high	high	ADJ
easat-11079	104	8	internal	internal	ADJ
easat-11079	104	9	consistency	consistency	NOUN
easat-11079	104	10	reliability	reliability	NOUN
easat-11079	104	11	.	.	PUNCT
easat-11079	105	1	the	the	DET
easat-11079	105	2	results	result	NOUN
easat-11079	105	3	of	of	ADP
easat-11079	105	4	the	the	DET
easat-11079	105	5	convergent	convergent	NOUN
easat-11079	105	6	validity	validity	NOUN
easat-11079	105	7	assessment	assessment	NOUN
easat-11079	105	8	(	(	PUNCT
easat-11079	105	9	table	table	NOUN
easat-11079	105	10	1	1	NUM
easat-11079	105	11	)	)	PUNCT
easat-11079	105	12	show	show	VERB
easat-11079	105	13	that	that	SCONJ
easat-11079	105	14	the	the	DET
easat-11079	105	15	average	average	ADJ
easat-11079	105	16	variance	variance	NOUN
easat-11079	105	17	extracted	extract	VERB
easat-11079	105	18	(	(	PUNCT
easat-11079	105	19	ave	ave	PROPN
easat-11079	105	20	)	)	PUNCT
easat-11079	105	21	for	for	ADP
easat-11079	105	22	the	the	DET
easat-11079	105	23	concepts	concept	NOUN
easat-11079	105	24	fomo	fomo	NOUN
easat-11079	105	25	(	(	PUNCT
easat-11079	105	26	0.808	0.808	NUM
easat-11079	105	27	)	)	PUNCT
easat-11079	105	28	,	,	PUNCT
easat-11079	105	29	km	km	PROPN
easat-11079	105	30	(	(	PUNCT
easat-11079	105	31	0.779	0.779	NUM
easat-11079	105	32	)	)	PUNCT
easat-11079	105	33	,	,	PUNCT
easat-11079	105	34	qd	qd	PROPN
easat-11079	105	35	(	(	PUNCT
easat-11079	105	36	0.882	0.882	NUM
easat-11079	105	37	)	)	PUNCT
easat-11079	105	38	,	,	PUNCT
easat-11079	105	39	and	and	CCONJ
easat-11079	105	40	yd	yd	NOUN
easat-11079	105	41	(	(	PUNCT
easat-11079	105	42	0.774	0.774	NUM
easat-11079	105	43	)	)	PUNCT
easat-11079	105	44	are	be	AUX
easat-11079	105	45	all	all	ADV
easat-11079	105	46	above	above	ADP
easat-11079	105	47	0.50	0.50	NUM
easat-11079	105	48	.	.	PUNCT
easat-11079	106	1	all	all	DET
easat-11079	106	2	scales	scale	NOUN
easat-11079	106	3	meet	meet	VERB
easat-11079	106	4	the	the	DET
easat-11079	106	5	required	require	VERB
easat-11079	106	6	thresholds	threshold	NOUN
easat-11079	106	7	and	and	CCONJ
easat-11079	106	8	exhibit	exhibit	VERB
easat-11079	106	9	high	high	ADJ
easat-11079	106	10	convergence	convergence	NOUN
easat-11079	106	11	,	,	PUNCT
easat-11079	106	12	indicating	indicate	VERB
easat-11079	106	13	that	that	SCONJ
easat-11079	106	14	the	the	DET
easat-11079	106	15	constructs	construct	NOUN
easat-11079	106	16	are	be	AUX
easat-11079	106	17	well	well	ADV
easat-11079	106	18	-	-	PUNCT
easat-11079	106	19	measured	measure	VERB
easat-11079	106	20	and	and	CCONJ
easat-11079	106	21	reliable	reliable	ADJ
easat-11079	106	22	for	for	ADP
easat-11079	106	23	further	further	ADJ
easat-11079	106	24	analysis	analysis	NOUN
easat-11079	106	25	.	.	PUNCT
easat-11079	107	1	figure	figure	NOUN
easat-11079	107	2	2	2	NUM
easat-11079	107	3	.	.	PUNCT
easat-11079	107	4	internal	internal	ADJ
easat-11079	107	5	model	model	NOUN
easat-11079	107	6	of	of	ADP
easat-11079	107	7	the	the	DET
easat-11079	107	8	structural	structural	ADJ
easat-11079	107	9	equation	equation	NOUN
easat-11079	107	10	.	.	PUNCT
easat-11079	108	1	1209	1209	NUM
easat-11079	108	2	edelweiss	edelweiss	PROPN
easat-11079	108	3	applied	apply	VERB
easat-11079	108	4	science	science	NOUN
easat-11079	108	5	and	and	CCONJ
easat-11079	108	6	technology	technology	NOUN
easat-11079	108	7	issn	issn	PROPN
easat-11079	108	8	:	:	PUNCT
easat-11079	108	9	2576	2576	NUM
easat-11079	108	10	-	-	SYM
easat-11079	108	11	8484	8484	NUM
easat-11079	108	12	vol	vol	NOUN
easat-11079	108	13	.	.	PROPN
easat-11079	109	1	9	9	NUM
easat-11079	109	2	,	,	PUNCT
easat-11079	109	3	no	no	INTJ
easat-11079	109	4	.	.	NOUN
easat-11079	109	5	11	11	NUM
easat-11079	109	6	:	:	PUNCT
easat-11079	109	7	1204	1204	NUM
easat-11079	109	8	-	-	SYM
easat-11079	109	9	1215	1215	NUM
easat-11079	109	10	,	,	PUNCT
easat-11079	109	11	2025	2025	NUM
easat-11079	109	12	doi	doi	NOUN
easat-11079	109	13	:	:	PUNCT
easat-11079	109	14	10.55214/2576	10.55214/2576	NUM
easat-11079	109	15	-	-	SYM
easat-11079	109	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	110	1	©	©	PROPN
easat-11079	110	2	2025	2025	NUM
easat-11079	110	3	by	by	ADP
easat-11079	110	4	the	the	DET
easat-11079	110	5	authors	author	NOUN
easat-11079	110	6	;	;	PUNCT
easat-11079	110	7	licensee	licensee	PROPN
easat-11079	110	8	learning	learning	NOUN
easat-11079	110	9	gate	gate	VERB
easat-11079	110	10	structural	structural	ADJ
easat-11079	110	11	model	model	NOUN
easat-11079	110	12	results	result	NOUN
easat-11079	110	13	.	.	PUNCT
easat-11079	111	1	using	use	VERB
easat-11079	111	2	a	a	DET
easat-11079	111	3	structural	structural	ADJ
easat-11079	111	4	equation	equation	NOUN
easat-11079	111	5	model	model	NOUN
easat-11079	111	6	(	(	PUNCT
easat-11079	111	7	sem	sem	NOUN
easat-11079	111	8	)	)	PUNCT
easat-11079	111	9	,	,	PUNCT
easat-11079	111	10	we	we	PRON
easat-11079	111	11	evaluated	evaluate	VERB
easat-11079	111	12	both	both	CCONJ
easat-11079	111	13	the	the	DET
easat-11079	111	14	measurement	measurement	NOUN
easat-11079	111	15	(	(	PUNCT
easat-11079	111	16	outer	outer	NOUN
easat-11079	111	17	)	)	PUNCT
easat-11079	111	18	and	and	CCONJ
easat-11079	111	19	structural	structural	ADJ
easat-11079	111	20	(	(	PUNCT
easat-11079	111	21	inner	inner	ADJ
easat-11079	111	22	)	)	PUNCT
easat-11079	111	23	relations	relation	NOUN
easat-11079	111	24	among	among	ADP
easat-11079	111	25	fear	fear	NOUN
easat-11079	111	26	of	of	ADP
easat-11079	111	27	missing	miss	VERB
easat-11079	111	28	out	out	ADP
easat-11079	111	29	(	(	PUNCT
easat-11079	111	30	fomo	fomo	NOUN
easat-11079	111	31	)	)	PUNCT
easat-11079	111	32	,	,	PUNCT
easat-11079	111	33	sales	sale	NOUN
easat-11079	111	34	promotions	promotion	NOUN
easat-11079	111	35	(	(	PUNCT
easat-11079	111	36	km	km	NOUN
easat-11079	111	37	)	)	PUNCT
easat-11079	111	38	,	,	PUNCT
easat-11079	111	39	social	social	ADJ
easat-11079	111	40	media	media	NOUN
easat-11079	111	41	use	use	NOUN
easat-11079	111	42	(	(	PUNCT
easat-11079	111	43	mxh	mxh	NOUN
easat-11079	111	44	)	)	PUNCT
easat-11079	111	45	,	,	PUNCT
easat-11079	111	46	online	online	ADJ
easat-11079	111	47	purchase	purchase	NOUN
easat-11079	111	48	intention	intention	NOUN
easat-11079	111	49	(	(	PUNCT
easat-11079	111	50	yd	yd	NOUN
easat-11079	111	51	)	)	PUNCT
easat-11079	111	52	,	,	PUNCT
easat-11079	111	53	and	and	CCONJ
easat-11079	111	54	online	online	ADJ
easat-11079	111	55	purchase	purchase	NOUN
easat-11079	111	56	decision	decision	NOUN
easat-11079	111	57	(	(	PUNCT
easat-11079	111	58	qđ	qđ	NOUN
easat-11079	111	59	)	)	PUNCT
easat-11079	111	60	.	.	PUNCT
easat-11079	112	1	the	the	DET
easat-11079	112	2	analysis	analysis	NOUN
easat-11079	112	3	reveals	reveal	VERB
easat-11079	112	4	distinct	distinct	ADJ
easat-11079	112	5	associations	association	NOUN
easat-11079	112	6	between	between	ADP
easat-11079	112	7	the	the	DET
easat-11079	112	8	latent	latent	NOUN
easat-11079	112	9	constructs	construct	NOUN
easat-11079	112	10	and	and	CCONJ
easat-11079	112	11	their	their	PRON
easat-11079	112	12	indicators	indicator	NOUN
easat-11079	112	13	,	,	PUNCT
easat-11079	112	14	as	as	ADV
easat-11079	112	15	well	well	ADV
easat-11079	112	16	as	as	ADP
easat-11079	112	17	among	among	ADP
easat-11079	112	18	the	the	DET
easat-11079	112	19	constructs	construct	NOUN
easat-11079	112	20	themselves	themselves	PRON
easat-11079	112	21	.	.	PUNCT
easat-11079	113	1	fomo	fomo	PROPN
easat-11079	113	2	exerts	exert	VERB
easat-11079	113	3	the	the	DET
easat-11079	113	4	strongest	strong	ADJ
easat-11079	113	5	positive	positive	ADJ
easat-11079	113	6	effect	effect	NOUN
easat-11079	113	7	on	on	ADP
easat-11079	113	8	yd	yd	NOUN
easat-11079	113	9	(	(	PUNCT
easat-11079	113	10	β	β	X
easat-11079	113	11	=	=	NOUN
easat-11079	113	12	0.381	0.381	NUM
easat-11079	113	13	)	)	PUNCT
easat-11079	113	14	.	.	PUNCT
easat-11079	114	1	sales	sale	NOUN
easat-11079	114	2	promotions	promotion	NOUN
easat-11079	114	3	also	also	ADV
easat-11079	114	4	positively	positively	ADV
easat-11079	114	5	affect	affect	VERB
easat-11079	114	6	yd	yd	ADP
easat-11079	114	7	(	(	PUNCT
easat-11079	114	8	β	β	X
easat-11079	114	9	=	=	NOUN
easat-11079	114	10	0.284	0.284	NUM
easat-11079	114	11	)	)	PUNCT
easat-11079	114	12	,	,	PUNCT
easat-11079	114	13	and	and	CCONJ
easat-11079	114	14	social	social	ADJ
easat-11079	114	15	media	media	NOUN
easat-11079	114	16	use	use	NOUN
easat-11079	114	17	shows	show	VERB
easat-11079	114	18	a	a	DET
easat-11079	114	19	comparable	comparable	ADJ
easat-11079	114	20	positive	positive	ADJ
easat-11079	114	21	effect	effect	NOUN
easat-11079	114	22	(	(	PUNCT
easat-11079	114	23	β	β	X
easat-11079	114	24	=	=	NOUN
easat-11079	114	25	0.277	0.277	NUM
easat-11079	114	26	)	)	PUNCT
easat-11079	114	27	.	.	PUNCT
easat-11079	115	1	in	in	ADP
easat-11079	115	2	turn	turn	NOUN
easat-11079	115	3	,	,	PUNCT
easat-11079	115	4	yd	yd	ADP
easat-11079	115	5	positively	positively	ADV
easat-11079	115	6	influences	influence	VERB
easat-11079	115	7	qđ	qđ	VERB
easat-11079	115	8	.	.	PUNCT
easat-11079	116	1	collectively	collectively	ADV
easat-11079	116	2	,	,	PUNCT
easat-11079	116	3	these	these	DET
easat-11079	116	4	findings	finding	NOUN
easat-11079	116	5	underscore	underscore	VERB
easat-11079	116	6	the	the	DET
easat-11079	116	7	central	central	ADJ
easat-11079	116	8	role	role	NOUN
easat-11079	116	9	of	of	ADP
easat-11079	116	10	social	social	ADJ
easat-11079	116	11	-	-	PUNCT
easat-11079	116	12	normative	normative	ADJ
easat-11079	116	13	cues	cue	NOUN
easat-11079	116	14	in	in	ADP
easat-11079	116	15	shaping	shape	VERB
easat-11079	116	16	consumers	consumer	NOUN
easat-11079	116	17	’	’	PART
easat-11079	116	18	cognitions	cognition	NOUN
easat-11079	116	19	and	and	CCONJ
easat-11079	116	20	purchase	purchase	NOUN
easat-11079	116	21	intentions	intention	NOUN
easat-11079	116	22	.	.	PUNCT
easat-11079	117	1	table	table	NOUN
easat-11079	117	2	3	3	NUM
easat-11079	117	3	.	.	PUNCT
easat-11079	118	1	results	result	NOUN
easat-11079	118	2	of	of	ADP
easat-11079	118	3	testing	test	VERB
easat-11079	118	4	research	research	NOUN
easat-11079	118	5	hypotheses	hypothesis	NOUN
easat-11079	118	6	.	.	PUNCT
easat-11079	119	1	relationship	relationship	NOUN
easat-11079	119	2	impact	impact	NOUN
easat-11079	119	3	factor	factor	NOUN
easat-11079	119	4	(	(	PUNCT
easat-11079	119	5	o	o	NOUN
easat-11079	119	6	)	)	PUNCT
easat-11079	119	7	sample	sample	NOUN
easat-11079	119	8	mean	mean	NOUN
easat-11079	119	9	(	(	PUNCT
easat-11079	119	10	m	m	NOUN
easat-11079	119	11	)	)	PUNCT
easat-11079	119	12	standard	standard	ADJ
easat-11079	119	13	deviation	deviation	NOUN
easat-11079	119	14	(	(	PUNCT
easat-11079	119	15	stdev	stdev	NOUN
easat-11079	119	16	)	)	PUNCT
easat-11079	119	17	t	t	NOUN
easat-11079	119	18	-	-	PUNCT
easat-11079	119	19	statistic	statistic	NOUN
easat-11079	119	20	p	p	ADJ
easat-11079	119	21	-	-	PUNCT
easat-11079	119	22	value	value	NOUN
easat-11079	119	23	decision	decision	NOUN
easat-11079	119	24	fear	fear	NOUN
easat-11079	119	25	of	of	ADP
easat-11079	119	26	missing	miss	VERB
easat-11079	119	27	out	out	ADP
easat-11079	119	28	(	(	PUNCT
easat-11079	119	29	fomo	fomo	NOUN
easat-11079	119	30	)	)	PUNCT
easat-11079	119	31	online	online	NOUN
easat-11079	119	32	shopping	shopping	NOUN
easat-11079	119	33	intention	intention	NOUN
easat-11079	119	34	(	(	PUNCT
easat-11079	119	35	yd	yd	NOUN
easat-11079	119	36	)	)	PUNCT
easat-11079	119	37	0.318	0.318	NUM
easat-11079	119	38	0.382	0.382	NUM
easat-11079	119	39	0.045	0.045	NUM
easat-11079	119	40	8.567	8.567	NUM
easat-11079	119	41	0.000	0.000	NUM
easat-11079	119	42	accept	accept	NOUN
easat-11079	119	43	promotion	promotion	NOUN
easat-11079	119	44	program	program	NOUN
easat-11079	119	45	(	(	PUNCT
easat-11079	119	46	km	km	NOUN
easat-11079	119	47	)	)	PUNCT
easat-11079	119	48	online	online	NOUN
easat-11079	119	49	shopping	shopping	NOUN
easat-11079	119	50	intention	intention	NOUN
easat-11079	119	51	(	(	PUNCT
easat-11079	119	52	yd	yd	NOUN
easat-11079	119	53	)	)	PUNCT
easat-11079	119	54	0.284	0.284	NUM
easat-11079	119	55	0.285	0.285	NUM
easat-11079	119	56	0.045	0.045	NUM
easat-11079	119	57	6.283	6.283	NUM
easat-11079	119	58	0.000	0.000	NUM
easat-11079	119	59	accept	accept	VERB
easat-11079	119	60	social	social	ADJ
easat-11079	119	61	networks	network	NOUN
easat-11079	119	62	(	(	PUNCT
easat-11079	119	63	mxh	mxh	NOUN
easat-11079	119	64	)	)	PUNCT
easat-11079	119	65	online	online	NOUN
easat-11079	119	66	shopping	shopping	NOUN
easat-11079	119	67	intention	intention	NOUN
easat-11079	119	68	(	(	PUNCT
easat-11079	119	69	yd	yd	NOUN
easat-11079	119	70	)	)	PUNCT
easat-11079	119	71	0.227	0.227	NUM
easat-11079	119	72	0.279	0.279	NUM
easat-11079	119	73	0.043	0.043	NUM
easat-11079	119	74	6.470	6.470	NUM
easat-11079	119	75	0.000	0.000	NUM
easat-11079	119	76	accept	accept	VERB
easat-11079	119	77	online	online	ADJ
easat-11079	119	78	shopping	shopping	NOUN
easat-11079	119	79	intention	intention	NOUN
easat-11079	119	80	(	(	PUNCT
easat-11079	119	81	yd	yd	NOUN
easat-11079	119	82	)	)	PUNCT
easat-11079	119	83	online	online	ADJ
easat-11079	119	84	shopping	shopping	NOUN
easat-11079	119	85	decision	decision	NOUN
easat-11079	119	86	(	(	PUNCT
easat-11079	119	87	qd	qd	ADP
easat-11079	119	88	)	)	PUNCT
easat-11079	119	89	0.383	0.383	NUM
easat-11079	119	90	0.384	0.384	NUM
easat-11079	119	91	0.053	0.053	NUM
easat-11079	119	92	7.199	7.199	NUM
easat-11079	119	93	0.000	0.000	NUM
easat-11079	119	94	accept	accept	VERB
easat-11079	119	95	fear	fear	NOUN
easat-11079	119	96	of	of	ADP
easat-11079	119	97	missing	miss	VERB
easat-11079	119	98	out	out	ADP
easat-11079	119	99	(	(	PUNCT
easat-11079	119	100	fomo	fomo	NOUN
easat-11079	119	101	)	)	PUNCT
easat-11079	119	102	online	online	NOUN
easat-11079	119	103	shopping	shopping	NOUN
easat-11079	119	104	intention	intention	NOUN
easat-11079	119	105	(	(	PUNCT
easat-11079	119	106	yd	yd	NOUN
easat-11079	119	107	)	)	PUNCT
easat-11079	119	108	online	online	ADJ
easat-11079	119	109	shopping	shopping	NOUN
easat-11079	119	110	decision	decision	NOUN
easat-11079	119	111	(	(	PUNCT
easat-11079	119	112	qd	qd	ADP
easat-11079	119	113	)	)	PUNCT
easat-11079	119	114	0.146	0.146	NUM
easat-11079	119	115	0.146	0.146	NUM
easat-11079	119	116	0.026	0.026	NUM
easat-11079	119	117	5.612	5.612	NUM
easat-11079	119	118	0.000	0.000	NUM
easat-11079	119	119	accept	accept	VERB
easat-11079	119	120	promotion	promotion	NOUN
easat-11079	119	121	program	program	NOUN
easat-11079	119	122	(	(	PUNCT
easat-11079	119	123	km	km	NOUN
easat-11079	119	124	)	)	PUNCT
easat-11079	119	125	online	online	NOUN
easat-11079	119	126	shopping	shopping	NOUN
easat-11079	119	127	intention	intention	NOUN
easat-11079	119	128	(	(	PUNCT
easat-11079	119	129	yd	yd	NOUN
easat-11079	119	130	)	)	PUNCT
easat-11079	119	131	online	online	ADJ
easat-11079	119	132	shopping	shopping	NOUN
easat-11079	119	133	decision	decision	NOUN
easat-11079	119	134	(	(	PUNCT
easat-11079	119	135	qđ	qđ	NOUN
easat-11079	119	136	)	)	PUNCT
easat-11079	119	137	0.109	0.109	NUM
easat-11079	119	138	0.110	0.110	NUM
easat-11079	119	139	0.024	0.024	NUM
easat-11079	119	140	5.612	5.612	NUM
easat-11079	119	141	0.000	0.000	NUM
easat-11079	119	142	accept	accept	VERB
easat-11079	119	143	social	social	ADJ
easat-11079	119	144	networks	network	NOUN
easat-11079	119	145	(	(	PUNCT
easat-11079	119	146	mxh	mxh	NOUN
easat-11079	119	147	)	)	PUNCT
easat-11079	119	148	online	online	NOUN
easat-11079	119	149	shopping	shopping	NOUN
easat-11079	119	150	intention	intention	NOUN
easat-11079	119	151	(	(	PUNCT
easat-11079	119	152	yd	yd	NOUN
easat-11079	119	153	)	)	PUNCT
easat-11079	119	154	online	online	ADJ
easat-11079	119	155	shopping	shopping	NOUN
easat-11079	119	156	decision	decision	NOUN
easat-11079	119	157	(	(	PUNCT
easat-11079	119	158	qđ	qđ	NOUN
easat-11079	119	159	)	)	PUNCT
easat-11079	119	160	0.106	0.106	NUM
easat-11079	119	161	0.107	0.107	NUM
easat-11079	119	162	0.024	0.024	NUM
easat-11079	119	163	4.478	4.478	NUM
easat-11079	119	164	0.000	0.000	NUM
easat-11079	119	165	accept	accept	VERB
easat-11079	119	166	based	base	VERB
easat-11079	119	167	on	on	ADP
easat-11079	119	168	the	the	DET
easat-11079	119	169	statistical	statistical	ADJ
easat-11079	119	170	analyses	analysis	NOUN
easat-11079	119	171	,	,	PUNCT
easat-11079	119	172	the	the	DET
easat-11079	119	173	hypothesized	hypothesized	ADJ
easat-11079	119	174	relationships	relationship	NOUN
easat-11079	119	175	among	among	ADP
easat-11079	119	176	the	the	DET
easat-11079	119	177	variables	variable	NOUN
easat-11079	119	178	underlying	underlie	VERB
easat-11079	119	179	online	online	ADJ
easat-11079	119	180	purchase	purchase	NOUN
easat-11079	119	181	decisions	decision	NOUN
easat-11079	119	182	were	be	AUX
easat-11079	119	183	supported	support	VERB
easat-11079	119	184	.	.	PUNCT
easat-11079	120	1	fomo	fomo	NOUN
easat-11079	120	2	→	→	SYM
easat-11079	120	3	online	online	ADJ
easat-11079	120	4	purchase	purchase	NOUN
easat-11079	120	5	intention	intention	NOUN
easat-11079	120	6	(	(	PUNCT
easat-11079	120	7	yd	yd	NOUN
easat-11079	120	8	)	)	PUNCT
easat-11079	120	9	.	.	PUNCT
easat-11079	121	1	the	the	DET
easat-11079	121	2	path	path	NOUN
easat-11079	121	3	is	be	AUX
easat-11079	121	4	statistically	statistically	ADV
easat-11079	121	5	significant	significant	ADJ
easat-11079	121	6	(	(	PUNCT
easat-11079	121	7	t	t	NOUN
easat-11079	121	8	=	=	NUM
easat-11079	121	9	8.567	8.567	NUM
easat-11079	121	10	,	,	PUNCT
easat-11079	121	11	p	p	X
easat-11079	121	12	<	<	X
easat-11079	121	13	0.001	0.001	NUM
easat-11079	121	14	)	)	PUNCT
easat-11079	121	15	,	,	PUNCT
easat-11079	121	16	indicating	indicate	VERB
easat-11079	121	17	that	that	SCONJ
easat-11079	121	18	higher	high	ADJ
easat-11079	121	19	levels	level	NOUN
easat-11079	121	20	of	of	ADP
easat-11079	121	21	fear	fear	NOUN
easat-11079	121	22	of	of	ADP
easat-11079	121	23	missing	miss	VERB
easat-11079	121	24	out	out	ADP
easat-11079	121	25	are	be	AUX
easat-11079	121	26	associated	associate	VERB
easat-11079	121	27	with	with	ADP
easat-11079	121	28	greater	great	ADJ
easat-11079	121	29	intention	intention	NOUN
easat-11079	121	30	to	to	PART
easat-11079	121	31	purchase	purchase	VERB
easat-11079	121	32	online	online	NOUN
easat-11079	121	33	.	.	PUNCT
easat-11079	122	1	h1	h1	PROPN
easat-11079	122	2	is	be	AUX
easat-11079	122	3	supported	support	VERB
easat-11079	122	4	.	.	PUNCT
easat-11079	123	1	sales	sale	NOUN
easat-11079	123	2	promotions	promotion	NOUN
easat-11079	123	3	(	(	PUNCT
easat-11079	123	4	km	km	NOUN
easat-11079	123	5	)	)	PUNCT
easat-11079	123	6	→	→	ADP
easat-11079	123	7	online	online	ADJ
easat-11079	123	8	purchase	purchase	NOUN
easat-11079	123	9	intention	intention	NOUN
easat-11079	123	10	(	(	PUNCT
easat-11079	123	11	yd	yd	NOUN
easat-11079	123	12	)	)	PUNCT
easat-11079	123	13	.	.	PUNCT
easat-11079	124	1	the	the	DET
easat-11079	124	2	path	path	NOUN
easat-11079	124	3	is	be	AUX
easat-11079	124	4	statistically	statistically	ADV
easat-11079	124	5	significant	significant	ADJ
easat-11079	124	6	(	(	PUNCT
easat-11079	124	7	t	t	NOUN
easat-11079	124	8	=	=	SYM
easat-11079	124	9	4.576	4.576	NUM
easat-11079	124	10	,	,	PUNCT
easat-11079	124	11	p	p	X
easat-11079	124	12	<	<	X
easat-11079	124	13	0.001	0.001	NUM
easat-11079	124	14	)	)	PUNCT
easat-11079	124	15	,	,	PUNCT
easat-11079	124	16	indicating	indicate	VERB
easat-11079	124	17	that	that	SCONJ
easat-11079	124	18	stronger	strong	ADJ
easat-11079	124	19	promotional	promotional	ADJ
easat-11079	124	20	incentives	incentive	NOUN
easat-11079	124	21	are	be	AUX
easat-11079	124	22	associated	associate	VERB
easat-11079	124	23	with	with	ADP
easat-11079	124	24	a	a	DET
easat-11079	124	25	higher	high	ADJ
easat-11079	124	26	intention	intention	NOUN
easat-11079	124	27	to	to	PART
easat-11079	124	28	purchase	purchase	VERB
easat-11079	124	29	online	online	NOUN
easat-11079	124	30	.	.	PUNCT
easat-11079	125	1	h2	h2	NOUN
easat-11079	125	2	is	be	AUX
easat-11079	125	3	supported	support	VERB
easat-11079	125	4	.	.	PUNCT
easat-11079	126	1	if	if	SCONJ
easat-11079	126	2	you	you	PRON
easat-11079	126	3	are	be	AUX
easat-11079	126	4	reporting	report	VERB
easat-11079	126	5	the	the	DET
easat-11079	126	6	mediation	mediation	NOUN
easat-11079	126	7	to	to	ADP
easat-11079	126	8	a	a	DET
easat-11079	126	9	decision	decision	NOUN
easat-11079	126	10	:	:	PUNCT
easat-11079	126	11	km	km	NOUN
easat-11079	126	12	→	→	SYM
easat-11079	126	13	yd	yd	PROPN
easat-11079	126	14	→	→	SYM
easat-11079	126	15	online	online	ADJ
easat-11079	126	16	purchase	purchase	NOUN
easat-11079	126	17	decision	decision	NOUN
easat-11079	126	18	(	(	PUNCT
easat-11079	126	19	qd	qd	NOUN
easat-11079	126	20	)	)	PUNCT
easat-11079	126	21	.	.	PUNCT
easat-11079	127	1	the	the	DET
easat-11079	127	2	indirect	indirect	ADJ
easat-11079	127	3	effect	effect	NOUN
easat-11079	127	4	is	be	AUX
easat-11079	127	5	significant	significant	ADJ
easat-11079	127	6	(	(	PUNCT
easat-11079	127	7	t	t	NOUN
easat-11079	127	8	=	=	SYM
easat-11079	127	9	4.576	4.576	NUM
easat-11079	127	10	,	,	PUNCT
easat-11079	127	11	p	p	X
easat-11079	127	12	<	<	X
easat-11079	127	13	0.001	0.001	NUM
easat-11079	127	14	)	)	PUNCT
easat-11079	127	15	,	,	PUNCT
easat-11079	127	16	suggesting	suggest	VERB
easat-11079	127	17	that	that	SCONJ
easat-11079	127	18	promotions	promotion	NOUN
easat-11079	127	19	enhance	enhance	VERB
easat-11079	127	20	purchase	purchase	NOUN
easat-11079	127	21	intention	intention	NOUN
easat-11079	127	22	,	,	PUNCT
easat-11079	127	23	which	which	PRON
easat-11079	127	24	subsequently	subsequently	ADV
easat-11079	127	25	translates	translate	VERB
easat-11079	127	26	into	into	ADP
easat-11079	127	27	a	a	DET
easat-11079	127	28	higher	high	ADJ
easat-11079	127	29	purchase	purchase	NOUN
easat-11079	127	30	decision	decision	NOUN
easat-11079	127	31	.	.	PUNCT
easat-11079	128	1	social	social	ADJ
easat-11079	128	2	media	medium	NOUN
easat-11079	128	3	(	(	PUNCT
easat-11079	128	4	mxh	mxh	NOUN
easat-11079	128	5	)	)	PUNCT
easat-11079	128	6	→	→	PUNCT
easat-11079	128	7	online	online	ADJ
easat-11079	128	8	purchase	purchase	NOUN
easat-11079	128	9	intention	intention	NOUN
easat-11079	128	10	(	(	PUNCT
easat-11079	128	11	yd	yd	NOUN
easat-11079	128	12	)	)	PUNCT
easat-11079	128	13	.	.	PUNCT
easat-11079	129	1	the	the	DET
easat-11079	129	2	path	path	NOUN
easat-11079	129	3	is	be	AUX
easat-11079	129	4	statistically	statistically	ADV
easat-11079	129	5	significant	significant	ADJ
easat-11079	129	6	(	(	PUNCT
easat-11079	129	7	t	t	NOUN
easat-11079	129	8	=	=	SYM
easat-11079	129	9	4.476	4.476	NUM
easat-11079	129	10	,	,	PUNCT
easat-11079	129	11	p	p	X
easat-11079	129	12	<	<	X
easat-11079	129	13	0.001	0.001	NUM
easat-11079	129	14	)	)	PUNCT
easat-11079	129	15	,	,	PUNCT
easat-11079	129	16	indicating	indicate	VERB
easat-11079	129	17	that	that	SCONJ
easat-11079	129	18	greater	great	ADJ
easat-11079	129	19	exposure	exposure	NOUN
easat-11079	129	20	to	to	ADP
easat-11079	129	21	social	social	ADJ
easat-11079	129	22	media	medium	NOUN
easat-11079	129	23	is	be	AUX
easat-11079	129	24	associated	associate	VERB
easat-11079	129	25	with	with	ADP
easat-11079	129	26	a	a	DET
easat-11079	129	27	higher	high	ADJ
easat-11079	129	28	intention	intention	NOUN
easat-11079	129	29	to	to	PART
easat-11079	129	30	purchase	purchase	VERB
easat-11079	129	31	online	online	NOUN
easat-11079	129	32	.	.	PUNCT
easat-11079	130	1	in	in	ADP
easat-11079	130	2	turn	turn	NOUN
easat-11079	130	3	,	,	PUNCT
easat-11079	130	4	intention	intention	NOUN
easat-11079	130	5	contributes	contribute	VERB
easat-11079	130	6	to	to	ADP
easat-11079	130	7	the	the	DET
easat-11079	130	8	online	online	ADJ
easat-11079	130	9	purchase	purchase	NOUN
easat-11079	130	10	decision	decision	NOUN
easat-11079	130	11	in	in	ADP
easat-11079	130	12	the	the	DET
easat-11079	130	13	model	model	NOUN
easat-11079	130	14	.	.	PUNCT
easat-11079	131	1	h3	h3	NOUN
easat-11079	131	2	is	be	AUX
easat-11079	131	3	supported	support	VERB
easat-11079	131	4	.	.	PUNCT
easat-11079	132	1	1210	1210	NUM
easat-11079	132	2	edelweiss	edelweiss	PROPN
easat-11079	132	3	applied	apply	VERB
easat-11079	132	4	science	science	NOUN
easat-11079	132	5	and	and	CCONJ
easat-11079	132	6	technology	technology	NOUN
easat-11079	132	7	issn	issn	PROPN
easat-11079	132	8	:	:	PUNCT
easat-11079	132	9	2576	2576	NUM
easat-11079	132	10	-	-	SYM
easat-11079	132	11	8484	8484	NUM
easat-11079	132	12	vol	vol	NOUN
easat-11079	132	13	.	.	PROPN
easat-11079	133	1	9	9	NUM
easat-11079	133	2	,	,	PUNCT
easat-11079	133	3	no	no	INTJ
easat-11079	133	4	.	.	NOUN
easat-11079	133	5	11	11	NUM
easat-11079	133	6	:	:	PUNCT
easat-11079	133	7	1204	1204	NUM
easat-11079	133	8	-	-	SYM
easat-11079	133	9	1215	1215	NUM
easat-11079	133	10	,	,	PUNCT
easat-11079	133	11	2025	2025	NUM
easat-11079	133	12	doi	doi	NOUN
easat-11079	133	13	:	:	PUNCT
easat-11079	133	14	10.55214/2576	10.55214/2576	NUM
easat-11079	133	15	-	-	SYM
easat-11079	133	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	134	1	©	©	PROPN
easat-11079	134	2	2025	2025	NUM
easat-11079	134	3	by	by	ADP
easat-11079	134	4	the	the	DET
easat-11079	134	5	authors	author	NOUN
easat-11079	134	6	;	;	PUNCT
easat-11079	134	7	licensee	licensee	PROPN
easat-11079	134	8	learning	learn	VERB
easat-11079	134	9	gate	gate	NOUN
easat-11079	134	10	table	table	NOUN
easat-11079	134	11	4	4	NUM
easat-11079	134	12	.	.	PUNCT
easat-11079	135	1	r²	r²	VERB
easat-11079	135	2	and	and	CCONJ
easat-11079	135	3	adjusted	adjust	VERB
easat-11079	135	4	r²	r²	NOUN
easat-11079	135	5	.	.	PUNCT
easat-11079	136	1	r2	r2	PROPN
easat-11079	136	2	adjusted	adjust	VERB
easat-11079	136	3	r²	r²	VERB
easat-11079	136	4	online	online	ADJ
easat-11079	136	5	purchase	purchase	NOUN
easat-11079	136	6	intention	intention	NOUN
easat-11079	136	7	(	(	PUNCT
easat-11079	136	8	yd	yd	NOUN
easat-11079	136	9	)	)	PUNCT
easat-11079	136	10	0.725	0.725	NUM
easat-11079	136	11	0.719	0.719	NUM
easat-11079	136	12	online	online	ADJ
easat-11079	136	13	purchase	purchase	NOUN
easat-11079	136	14	decision	decision	NOUN
easat-11079	136	15	(	(	PUNCT
easat-11079	136	16	qd	qd	ADP
easat-11079	136	17	)	)	PUNCT
easat-11079	136	18	0.598	0.598	NUM
easat-11079	136	19	0.589	0.589	NUM
easat-11079	136	20	r²	r²	NOUN
easat-11079	136	21	quantifies	quantifie	NOUN
easat-11079	136	22	the	the	DET
easat-11079	136	23	proportion	proportion	NOUN
easat-11079	136	24	of	of	ADP
easat-11079	136	25	variance	variance	NOUN
easat-11079	136	26	in	in	ADP
easat-11079	136	27	an	an	DET
easat-11079	136	28	endogenous	endogenous	ADJ
easat-11079	136	29	construct	construct	NOUN
easat-11079	136	30	explained	explain	VERB
easat-11079	136	31	by	by	ADP
easat-11079	136	32	its	its	PRON
easat-11079	136	33	predictors	predictor	NOUN
easat-11079	136	34	in	in	ADP
easat-11079	136	35	the	the	DET
easat-11079	136	36	model	model	NOUN
easat-11079	136	37	.	.	PUNCT
easat-11079	137	1	the	the	DET
easat-11079	137	2	model	model	NOUN
easat-11079	137	3	accounts	account	VERB
easat-11079	137	4	for	for	ADP
easat-11079	137	5	72.5	72.5	NUM
easat-11079	137	6	%	%	NOUN
easat-11079	137	7	of	of	ADP
easat-11079	137	8	the	the	DET
easat-11079	137	9	variance	variance	NOUN
easat-11079	137	10	in	in	ADP
easat-11079	137	11	online	online	ADJ
easat-11079	137	12	purchase	purchase	NOUN
easat-11079	137	13	intention	intention	NOUN
easat-11079	137	14	(	(	PUNCT
easat-11079	137	15	yd	yd	NOUN
easat-11079	137	16	)	)	PUNCT
easat-11079	137	17	(	(	PUNCT
easat-11079	137	18	r²	r²	NOUN
easat-11079	137	19	=	=	SYM
easat-11079	137	20	0.725	0.725	NUM
easat-11079	137	21	;	;	PUNCT
easat-11079	137	22	adjusted	adjust	VERB
easat-11079	137	23	r²	r²	NOUN
easat-11079	137	24	=	=	SYM
easat-11079	137	25	0.719	0.719	NUM
easat-11079	137	26	)	)	PUNCT
easat-11079	137	27	,	,	PUNCT
easat-11079	137	28	indicating	indicate	VERB
easat-11079	137	29	substantial	substantial	ADJ
easat-11079	137	30	explanatory	explanatory	ADJ
easat-11079	137	31	power	power	NOUN
easat-11079	137	32	.	.	PUNCT
easat-11079	138	1	for	for	ADP
easat-11079	138	2	online	online	ADJ
easat-11079	138	3	purchase	purchase	NOUN
easat-11079	138	4	decision	decision	NOUN
easat-11079	138	5	(	(	PUNCT
easat-11079	138	6	qđ	qđ	NOUN
easat-11079	138	7	)	)	PUNCT
easat-11079	138	8	,	,	PUNCT
easat-11079	138	9	the	the	DET
easat-11079	138	10	model	model	NOUN
easat-11079	138	11	explains	explain	VERB
easat-11079	138	12	59.8	59.8	NUM
easat-11079	138	13	%	%	NOUN
easat-11079	138	14	of	of	ADP
easat-11079	138	15	the	the	DET
easat-11079	138	16	variance	variance	NOUN
easat-11079	138	17	(	(	PUNCT
easat-11079	138	18	r²	r²	NOUN
easat-11079	138	19	=	=	SYM
easat-11079	138	20	0.598	0.598	NUM
easat-11079	138	21	;	;	PUNCT
easat-11079	138	22	adjusted	adjust	VERB
easat-11079	138	23	r²	r²	NOUN
easat-11079	138	24	≈	≈	PROPN
easat-11079	138	25	0.597	0.597	NUM
easat-11079	138	26	)	)	PUNCT
easat-11079	138	27	,	,	PUNCT
easat-11079	138	28	which	which	PRON
easat-11079	138	29	reflects	reflect	VERB
easat-11079	138	30	moderate	moderate	ADJ
easat-11079	138	31	explanatory	explanatory	ADJ
easat-11079	138	32	power	power	NOUN
easat-11079	138	33	.	.	PUNCT
easat-11079	139	1	these	these	DET
easat-11079	139	2	results	result	NOUN
easat-11079	139	3	suggest	suggest	VERB
easat-11079	139	4	that	that	SCONJ
easat-11079	139	5	the	the	DET
easat-11079	139	6	antecedents	antecedent	NOUN
easat-11079	139	7	jointly	jointly	ADV
easat-11079	139	8	provide	provide	VERB
easat-11079	139	9	a	a	DET
easat-11079	139	10	strong	strong	ADJ
easat-11079	139	11	explanation	explanation	NOUN
easat-11079	139	12	for	for	ADP
easat-11079	139	13	intention	intention	NOUN
easat-11079	139	14	and	and	CCONJ
easat-11079	139	15	a	a	DET
easat-11079	139	16	solid	solid	ADJ
easat-11079	139	17	,	,	PUNCT
easat-11079	139	18	though	though	SCONJ
easat-11079	139	19	comparatively	comparatively	ADV
easat-11079	139	20	lower	low	ADJ
easat-11079	139	21	,	,	PUNCT
easat-11079	139	22	explanation	explanation	NOUN
easat-11079	139	23	for	for	ADP
easat-11079	139	24	decision	decision	NOUN
easat-11079	139	25	.	.	PUNCT
easat-11079	140	1	5	5	X
easat-11079	140	2	.	.	X
easat-11079	140	3	discussion	discussion	NOUN
easat-11079	140	4	and	and	CCONJ
easat-11079	140	5	results	result	NOUN
easat-11079	140	6	in	in	ADP
easat-11079	140	7	the	the	DET
easat-11079	140	8	s	s	NOUN
easat-11079	140	9	–	–	PUNCT
easat-11079	140	10	o	o	NOUN
easat-11079	140	11	–	–	PUNCT
easat-11079	140	12	r	r	NOUN
easat-11079	140	13	framework	framework	NOUN
easat-11079	140	14	and	and	CCONJ
easat-11079	140	15	estimated	estimate	VERB
easat-11079	140	16	via	via	ADP
easat-11079	140	17	pls	pls	NOUN
easat-11079	140	18	-	-	PUNCT
easat-11079	140	19	sem	sem	NOUN
easat-11079	140	20	(	(	PUNCT
easat-11079	140	21	n	n	NOUN
easat-11079	140	22	=	=	SYM
easat-11079	140	23	300	300	NUM
easat-11079	140	24	)	)	PUNCT
easat-11079	141	1	,	,	PUNCT
easat-11079	141	2	the	the	DET
easat-11079	141	3	study	study	NOUN
easat-11079	141	4	demonstrates	demonstrate	VERB
easat-11079	141	5	that	that	SCONJ
easat-11079	141	6	three	three	NUM
easat-11079	141	7	tiktok	tiktok	ADJ
easat-11079	141	8	livestream	livestream	NOUN
easat-11079	141	9	stimuli	stimuli	VERB
easat-11079	141	10	,	,	PUNCT
easat-11079	141	11	social	social	ADJ
easat-11079	141	12	media	medium	NOUN
easat-11079	141	13	exposure	exposure	NOUN
easat-11079	141	14	(	(	PUNCT
easat-11079	141	15	mxh	mxh	NOUN
easat-11079	141	16	)	)	PUNCT
easat-11079	141	17	,	,	PUNCT
easat-11079	141	18	sales	sale	NOUN
easat-11079	141	19	promotions	promotion	NOUN
easat-11079	141	20	(	(	PUNCT
easat-11079	141	21	km	km	NOUN
easat-11079	141	22	)	)	PUNCT
easat-11079	141	23	,	,	PUNCT
easat-11079	141	24	and	and	CCONJ
easat-11079	141	25	fear	fear	NOUN
easat-11079	141	26	of	of	ADP
easat-11079	141	27	missing	miss	VERB
easat-11079	141	28	out	out	ADP
easat-11079	141	29	(	(	PUNCT
easat-11079	141	30	fomo	fomo	NOUN
easat-11079	141	31	)	)	PUNCT
easat-11079	141	32	,	,	PUNCT
easat-11079	141	33	have	have	VERB
easat-11079	141	34	positive	positive	ADJ
easat-11079	141	35	and	and	CCONJ
easat-11079	141	36	statistically	statistically	ADV
easat-11079	141	37	significant	significant	ADJ
easat-11079	141	38	effects	effect	NOUN
easat-11079	141	39	on	on	ADP
easat-11079	141	40	the	the	DET
easat-11079	141	41	organismic	organismic	ADJ
easat-11079	141	42	state	state	NOUN
easat-11079	141	43	,	,	PUNCT
easat-11079	141	44	operationalized	operationalize	VERB
easat-11079	141	45	as	as	ADP
easat-11079	141	46	online	online	ADJ
easat-11079	141	47	purchase	purchase	NOUN
easat-11079	141	48	intention	intention	NOUN
easat-11079	141	49	(	(	PUNCT
easat-11079	141	50	yd	yd	NOUN
easat-11079	141	51	)	)	PUNCT
easat-11079	141	52	.	.	PUNCT
easat-11079	142	1	in	in	ADP
easat-11079	142	2	turn	turn	NOUN
easat-11079	142	3	,	,	PUNCT
easat-11079	142	4	yd	yd	NOUN
easat-11079	142	5	leads	lead	NOUN
easat-11079	142	6	to	to	ADP
easat-11079	142	7	the	the	DET
easat-11079	142	8	behavioral	behavioral	ADJ
easat-11079	142	9	response	response	NOUN
easat-11079	142	10	,	,	PUNCT
easat-11079	142	11	online	online	ADJ
easat-11079	142	12	purchase	purchase	NOUN
easat-11079	142	13	decision	decision	NOUN
easat-11079	142	14	(	(	PUNCT
easat-11079	142	15	qd	qd	NOUN
easat-11079	142	16	)	)	PUNCT
easat-11079	142	17	.	.	PUNCT
easat-11079	143	1	all	all	DET
easat-11079	143	2	paths	path	NOUN
easat-11079	143	3	from	from	ADP
easat-11079	143	4	fomo	fomo	NOUN
easat-11079	143	5	,	,	PUNCT
easat-11079	143	6	km	km	PROPN
easat-11079	143	7	,	,	PUNCT
easat-11079	143	8	and	and	CCONJ
easat-11079	143	9	mxh	mxh	NOUN
easat-11079	143	10	to	to	PART
easat-11079	143	11	yd	yd	VERB
easat-11079	143	12	are	be	AUX
easat-11079	143	13	positive	positive	ADJ
easat-11079	143	14	and	and	CCONJ
easat-11079	143	15	significant	significant	ADJ
easat-11079	143	16	(	(	PUNCT
easat-11079	143	17	p	p	X
easat-11079	143	18	<	<	X
easat-11079	143	19	0.001	0.001	NUM
easat-11079	143	20	)	)	PUNCT
easat-11079	143	21	,	,	PUNCT
easat-11079	143	22	with	with	ADP
easat-11079	143	23	fomo	fomo	NOUN
easat-11079	143	24	exhibiting	exhibit	VERB
easat-11079	143	25	the	the	DET
easat-11079	143	26	largest	large	ADJ
easat-11079	143	27	effect	effect	NOUN
easat-11079	143	28	,	,	PUNCT
easat-11079	143	29	followed	follow	VERB
easat-11079	143	30	by	by	ADP
easat-11079	143	31	km	km	PROPN
easat-11079	143	32	and	and	CCONJ
easat-11079	143	33	mxh	mxh	NOUN
easat-11079	143	34	.	.	PUNCT
easat-11079	144	1	the	the	DET
easat-11079	144	2	yd	yd	PROPN
easat-11079	144	3	→	→	SYM
easat-11079	144	4	qd	qd	NOUN
easat-11079	144	5	path	path	NOUN
easat-11079	144	6	is	be	AUX
easat-11079	144	7	likewise	likewise	ADV
easat-11079	144	8	significant	significant	ADJ
easat-11079	144	9	(	(	PUNCT
easat-11079	144	10	p	p	X
easat-11079	144	11	<	<	X
easat-11079	144	12	0.001	0.001	NUM
easat-11079	144	13	)	)	PUNCT
easat-11079	144	14	,	,	PUNCT
easat-11079	144	15	establishing	establish	VERB
easat-11079	144	16	the	the	DET
easat-11079	144	17	mediating	mediate	VERB
easat-11079	144	18	role	role	NOUN
easat-11079	144	19	of	of	ADP
easat-11079	144	20	intention	intention	NOUN
easat-11079	144	21	in	in	ADP
easat-11079	144	22	translating	translate	VERB
easat-11079	144	23	these	these	DET
easat-11079	144	24	stimuli	stimulus	NOUN
easat-11079	144	25	into	into	ADP
easat-11079	144	26	purchase	purchase	NOUN
easat-11079	144	27	decisions	decision	NOUN
easat-11079	144	28	within	within	ADP
easat-11079	144	29	the	the	DET
easat-11079	144	30	tiktok	tiktok	ADJ
easat-11079	144	31	livestream	livestream	NOUN
easat-11079	144	32	context	context	NOUN
easat-11079	144	33	.	.	PUNCT
easat-11079	145	1	the	the	DET
easat-11079	145	2	model	model	NOUN
easat-11079	145	3	explains	explain	VERB
easat-11079	145	4	a	a	DET
easat-11079	145	5	substantial	substantial	ADJ
easat-11079	145	6	share	share	NOUN
easat-11079	145	7	of	of	ADP
easat-11079	145	8	variance	variance	NOUN
easat-11079	145	9	in	in	ADP
easat-11079	145	10	intention	intention	NOUN
easat-11079	145	11	(	(	PUNCT
easat-11079	145	12	r²	r²	VERB
easat-11079	145	13	≈	≈	PROPN
easat-11079	145	14	0.725	0.725	NUM
easat-11079	145	15	)	)	PUNCT
easat-11079	145	16	and	and	CCONJ
easat-11079	145	17	a	a	DET
easat-11079	145	18	moderate	moderate	ADJ
easat-11079	145	19	share	share	NOUN
easat-11079	145	20	in	in	ADP
easat-11079	145	21	decision	decision	NOUN
easat-11079	145	22	(	(	PUNCT
easat-11079	145	23	r²	r²	VERB
easat-11079	145	24	≈	≈	PROPN
easat-11079	145	25	0.598	0.598	NUM
easat-11079	145	26	)	)	PUNCT
easat-11079	145	27	,	,	PUNCT
easat-11079	145	28	indicating	indicate	VERB
easat-11079	145	29	strong	strong	ADJ
easat-11079	145	30	explanatory	explanatory	ADJ
easat-11079	145	31	power	power	NOUN
easat-11079	145	32	while	while	SCONJ
easat-11079	145	33	leaving	leave	VERB
easat-11079	145	34	scope	scope	NOUN
easat-11079	145	35	for	for	ADP
easat-11079	145	36	additional	additional	ADJ
easat-11079	145	37	determinants	determinant	NOUN
easat-11079	145	38	beyond	beyond	ADP
easat-11079	145	39	the	the	DET
easat-11079	145	40	model	model	NOUN
easat-11079	145	41	.	.	PUNCT
easat-11079	146	1	the	the	DET
easat-11079	146	2	findings	finding	NOUN
easat-11079	146	3	are	be	AUX
easat-11079	146	4	consistent	consistent	ADJ
easat-11079	146	5	with	with	ADP
easat-11079	146	6	the	the	DET
easat-11079	146	7	core	core	NOUN
easat-11079	146	8	propositions	proposition	NOUN
easat-11079	146	9	of	of	ADP
easat-11079	146	10	the	the	DET
easat-11079	146	11	s	s	PROPN
easat-11079	146	12	–	–	PUNCT
easat-11079	146	13	o	o	NOUN
easat-11079	146	14	–	–	PUNCT
easat-11079	146	15	r	r	NOUN
easat-11079	146	16	framework	framework	NOUN
easat-11079	146	17	:	:	PUNCT
easat-11079	146	18	(	(	PUNCT
easat-11079	146	19	i	i	NOUN
easat-11079	146	20	)	)	PUNCT
easat-11079	146	21	tiktok	tiktok	NOUN
easat-11079	146	22	stimuli	stimulus	NOUN
easat-11079	146	23	,	,	PUNCT
easat-11079	146	24	salient	salient	NOUN
easat-11079	146	25	visuals	visual	NOUN
easat-11079	146	26	and	and	CCONJ
easat-11079	146	27	audio	audio	NOUN
easat-11079	146	28	,	,	PUNCT
easat-11079	146	29	“	"	PUNCT
easat-11079	146	30	flash	flash	NOUN
easat-11079	146	31	deals	deal	NOUN
easat-11079	146	32	,	,	PUNCT
easat-11079	146	33	”	"	PUNCT
easat-11079	146	34	and	and	CCONJ
easat-11079	146	35	community	community	NOUN
easat-11079	146	36	comments	comment	NOUN
easat-11079	146	37	heighten	heighten	VERB
easat-11079	146	38	viewers	viewer	NOUN
easat-11079	146	39	’	’	PART
easat-11079	146	40	action	action	NOUN
easat-11079	146	41	-	-	PUNCT
easat-11079	146	42	readiness	readiness	NOUN
easat-11079	146	43	,	,	PUNCT
easat-11079	146	44	i.e.	i.e.	X
easat-11079	146	45	,	,	PUNCT
easat-11079	146	46	purchase	purchase	NOUN
easat-11079	146	47	intention	intention	NOUN
easat-11079	146	48	(	(	PUNCT
easat-11079	146	49	yd	yd	NOUN
easat-11079	146	50	)	)	PUNCT
easat-11079	146	51	;	;	PUNCT
easat-11079	146	52	and	and	CCONJ
easat-11079	146	53	(	(	PUNCT
easat-11079	146	54	ii	ii	NOUN
easat-11079	146	55	)	)	PUNCT
easat-11079	146	56	once	once	SCONJ
easat-11079	146	57	intention	intention	NOUN
easat-11079	146	58	crosses	cross	VERB
easat-11079	146	59	a	a	DET
easat-11079	146	60	threshold	threshold	NOUN
easat-11079	146	61	,	,	PUNCT
easat-11079	146	62	purchasing	purchase	VERB
easat-11079	146	63	tends	tend	VERB
easat-11079	146	64	to	to	PART
easat-11079	146	65	occur	occur	VERB
easat-11079	146	66	rapidly	rapidly	ADV
easat-11079	146	67	,	,	PUNCT
easat-11079	146	68	often	often	ADV
easat-11079	146	69	impulsively	impulsively	ADV
easat-11079	146	70	.	.	PUNCT
easat-11079	147	1	notably	notably	ADV
easat-11079	147	2	,	,	PUNCT
easat-11079	147	3	the	the	DET
easat-11079	147	4	prominent	prominent	ADJ
easat-11079	147	5	role	role	NOUN
easat-11079	147	6	of	of	ADP
easat-11079	147	7	fomo	fomo	NOUN
easat-11079	147	8	indicates	indicate	VERB
easat-11079	147	9	that	that	SCONJ
easat-11079	147	10	time	time	NOUN
easat-11079	147	11	pressure	pressure	NOUN
easat-11079	147	12	and	and	CCONJ
easat-11079	147	13	fear	fear	NOUN
easat-11079	147	14	of	of	ADP
easat-11079	147	15	missing	miss	VERB
easat-11079	147	16	the	the	DET
easat-11079	147	17	trend	trend	NOUN
easat-11079	147	18	function	function	NOUN
easat-11079	147	19	as	as	ADP
easat-11079	147	20	powerful	powerful	ADJ
easat-11079	147	21	affective	affective	ADJ
easat-11079	147	22	drivers	driver	NOUN
easat-11079	147	23	in	in	ADP
easat-11079	147	24	a	a	DET
easat-11079	147	25	short	short	ADJ
easat-11079	147	26	-	-	PUNCT
easat-11079	147	27	form	form	NOUN
easat-11079	147	28	,	,	PUNCT
easat-11079	147	29	scarcity	scarcity	NOUN
easat-11079	147	30	-	-	PUNCT
easat-11079	147	31	cued	cued	ADJ
easat-11079	147	32	environment	environment	NOUN
easat-11079	147	33	where	where	SCONJ
easat-11079	147	34	limited	limited	ADJ
easat-11079	147	35	-	-	PUNCT
easat-11079	147	36	quantity	quantity	NOUN
easat-11079	147	37	messages	message	NOUN
easat-11079	147	38	and	and	CCONJ
easat-11079	147	39	countdown	countdown	NOUN
easat-11079	147	40	timers	timer	NOUN
easat-11079	147	41	are	be	AUX
easat-11079	147	42	pervasive	pervasive	ADJ
easat-11079	147	43	.	.	PUNCT
easat-11079	148	1	in	in	ADP
easat-11079	148	2	other	other	ADJ
easat-11079	148	3	words	word	NOUN
easat-11079	148	4	,	,	PUNCT
easat-11079	148	5	fomo	fomo	NOUN
easat-11079	148	6	is	be	AUX
easat-11079	148	7	not	not	PART
easat-11079	148	8	merely	merely	ADV
easat-11079	148	9	a	a	DET
easat-11079	148	10	generic	generic	ADJ
easat-11079	148	11	social	social	ADJ
easat-11079	148	12	-	-	PUNCT
easat-11079	148	13	media	medium	NOUN
easat-11079	148	14	phenomenon	phenomenon	NOUN
easat-11079	148	15	but	but	CCONJ
easat-11079	148	16	a	a	DET
easat-11079	148	17	psychological	psychological	ADJ
easat-11079	148	18	lever	lever	NOUN
easat-11079	148	19	that	that	PRON
easat-11079	148	20	aligns	align	VERB
easat-11079	148	21	closely	closely	ADV
easat-11079	148	22	with	with	ADP
easat-11079	148	23	livestream	livestream	NOUN
easat-11079	148	24	mechanics	mechanic	NOUN
easat-11079	148	25	,	,	PUNCT
easat-11079	148	26	immediacy	immediacy	NOUN
easat-11079	148	27	,	,	PUNCT
easat-11079	148	28	crowd	crowd	NOUN
easat-11079	148	29	interaction	interaction	NOUN
easat-11079	148	30	,	,	PUNCT
easat-11079	148	31	and	and	CCONJ
easat-11079	148	32	the	the	DET
easat-11079	148	33	amplification	amplification	NOUN
easat-11079	148	34	of	of	ADP
easat-11079	148	35	social	social	ADJ
easat-11079	148	36	signals	signal	NOUN
easat-11079	148	37	via	via	ADP
easat-11079	148	38	real	real	ADJ
easat-11079	148	39	-	-	PUNCT
easat-11079	148	40	time	time	NOUN
easat-11079	148	41	views	view	NOUN
easat-11079	148	42	,	,	PUNCT
easat-11079	148	43	likes	like	NOUN
easat-11079	148	44	,	,	PUNCT
easat-11079	148	45	and	and	CCONJ
easat-11079	148	46	comments	comment	NOUN
easat-11079	148	47	.	.	PUNCT
easat-11079	149	1	beyond	beyond	ADP
easat-11079	149	2	fomo	fomo	NOUN
easat-11079	149	3	,	,	PUNCT
easat-11079	149	4	sales	sale	NOUN
easat-11079	149	5	promotions	promotion	NOUN
easat-11079	149	6	(	(	PUNCT
easat-11079	149	7	km	km	NOUN
easat-11079	149	8	)	)	PUNCT
easat-11079	149	9	exhibit	exhibit	VERB
easat-11079	149	10	a	a	DET
easat-11079	149	11	significant	significant	ADJ
easat-11079	149	12	positive	positive	ADJ
easat-11079	149	13	effect	effect	NOUN
easat-11079	149	14	on	on	ADP
easat-11079	149	15	purchase	purchase	NOUN
easat-11079	149	16	intention	intention	NOUN
easat-11079	149	17	(	(	PUNCT
easat-11079	149	18	yd	yd	NOUN
easat-11079	149	19	)	)	PUNCT
easat-11079	149	20	.	.	PUNCT
easat-11079	150	1	this	this	DET
easat-11079	150	2	finding	finding	NOUN
easat-11079	150	3	corroborates	corroborate	VERB
easat-11079	150	4	the	the	DET
easat-11079	150	5	role	role	NOUN
easat-11079	150	6	of	of	ADP
easat-11079	150	7	price	price	NOUN
easat-11079	150	8	-	-	PUNCT
easat-11079	150	9	based	base	VERB
easat-11079	150	10	incentives	incentive	NOUN
easat-11079	150	11	and	and	CCONJ
easat-11079	150	12	scarcity	scarcity	NOUN
easat-11079	150	13	tactics	tactic	NOUN
easat-11079	150	14	in	in	ADP
easat-11079	150	15	compressing	compress	VERB
easat-11079	150	16	the	the	DET
easat-11079	150	17	consideration	consideration	NOUN
easat-11079	150	18	cycle	cycle	NOUN
easat-11079	150	19	,	,	PUNCT
easat-11079	150	20	particularly	particularly	ADV
easat-11079	150	21	for	for	ADP
easat-11079	150	22	students	student	NOUN
easat-11079	150	23	with	with	ADP
easat-11079	150	24	constrained	constrained	ADJ
easat-11079	150	25	budgets	budget	NOUN
easat-11079	150	26	.	.	PUNCT
easat-11079	151	1	however	however	ADV
easat-11079	151	2	,	,	PUNCT
easat-11079	151	3	promotion	promotion	NOUN
easat-11079	151	4	effectiveness	effectiveness	NOUN
easat-11079	151	5	is	be	AUX
easat-11079	151	6	contingent	contingent	ADJ
easat-11079	151	7	on	on	ADP
easat-11079	151	8	transparency	transparency	NOUN
easat-11079	151	9	and	and	CCONJ
easat-11079	151	10	procedural	procedural	ADJ
easat-11079	151	11	simplicity	simplicity	NOUN
easat-11079	151	12	:	:	PUNCT
easat-11079	151	13	complex	complex	ADJ
easat-11079	151	14	eligibility	eligibility	NOUN
easat-11079	151	15	rules	rule	NOUN
easat-11079	151	16	,	,	PUNCT
easat-11079	151	17	unexpected	unexpected	ADJ
easat-11079	151	18	shipping	shipping	NOUN
easat-11079	151	19	surcharges	surcharge	NOUN
easat-11079	151	20	,	,	PUNCT
easat-11079	151	21	or	or	CCONJ
easat-11079	151	22	extended	extended	ADJ
easat-11079	151	23	delivery	delivery	NOUN
easat-11079	151	24	times	time	NOUN
easat-11079	151	25	introduce	introduce	VERB
easat-11079	151	26	friction	friction	NOUN
easat-11079	151	27	that	that	PRON
easat-11079	151	28	can	can	AUX
easat-11079	151	29	attenuate	attenuate	VERB
easat-11079	151	30	the	the	DET
easat-11079	151	31	impact	impact	NOUN
easat-11079	151	32	on	on	ADP
easat-11079	151	33	intention	intention	NOUN
easat-11079	151	34	.	.	PUNCT
easat-11079	152	1	in	in	ADP
easat-11079	152	2	the	the	DET
easat-11079	152	3	present	present	ADJ
easat-11079	152	4	study	study	NOUN
easat-11079	152	5	,	,	PUNCT
easat-11079	152	6	the	the	DET
easat-11079	152	7	positive	positive	ADJ
easat-11079	152	8	and	and	CCONJ
easat-11079	152	9	significant	significant	ADJ
easat-11079	152	10	coefficient	coefficient	NOUN
easat-11079	152	11	for	for	ADP
easat-11079	152	12	km	km	NOUN
easat-11079	152	13	suggests	suggest	VERB
easat-11079	152	14	that	that	SCONJ
easat-11079	152	15	the	the	DET
easat-11079	152	16	observed	observe	VERB
easat-11079	152	17	offers	offer	NOUN
easat-11079	152	18	met	meet	VERB
easat-11079	152	19	a	a	DET
easat-11079	152	20	practical	practical	ADJ
easat-11079	152	21	threshold	threshold	NOUN
easat-11079	152	22	of	of	ADP
easat-11079	152	23	clarity	clarity	NOUN
easat-11079	152	24	and	and	CCONJ
easat-11079	152	25	ease	ease	NOUN
easat-11079	152	26	of	of	ADP
easat-11079	152	27	redemption	redemption	NOUN
easat-11079	152	28	,	,	PUNCT
easat-11079	152	29	thereby	thereby	ADV
easat-11079	152	30	translating	translate	VERB
easat-11079	152	31	into	into	ADP
easat-11079	152	32	higher	high	ADJ
easat-11079	152	33	purchase	purchase	NOUN
easat-11079	152	34	intention	intention	NOUN
easat-11079	152	35	.	.	PUNCT
easat-11079	153	1	social	social	ADJ
easat-11079	153	2	media	medium	NOUN
easat-11079	153	3	(	(	PUNCT
easat-11079	153	4	mxh	mxh	NOUN
easat-11079	153	5	)	)	PUNCT
easat-11079	153	6	→	→	PUNCT
easat-11079	153	7	purchase	purchase	NOUN
easat-11079	153	8	intention	intention	NOUN
easat-11079	153	9	(	(	PUNCT
easat-11079	153	10	yd	yd	NOUN
easat-11079	153	11	)	)	PUNCT
easat-11079	153	12	.	.	PUNCT
easat-11079	154	1	the	the	DET
easat-11079	154	2	positive	positive	ADJ
easat-11079	154	3	effect	effect	NOUN
easat-11079	154	4	of	of	ADP
easat-11079	154	5	social	social	ADJ
easat-11079	154	6	media	medium	NOUN
easat-11079	154	7	underscores	underscore	VERB
easat-11079	154	8	the	the	DET
easat-11079	154	9	role	role	NOUN
easat-11079	154	10	of	of	ADP
easat-11079	154	11	digital	digital	ADJ
easat-11079	154	12	social	social	ADJ
easat-11079	154	13	capital	capital	NOUN
easat-11079	154	14	among	among	ADP
easat-11079	154	15	gen	gen	PROPN
easat-11079	154	16	z.	z.	PROPN
easat-11079	154	17	continuous	continuous	ADJ
easat-11079	154	18	exposure	exposure	NOUN
easat-11079	154	19	to	to	ADP
easat-11079	154	20	user	user	NOUN
easat-11079	154	21	-	-	PUNCT
easat-11079	154	22	generated	generate	VERB
easat-11079	154	23	content	content	NOUN
easat-11079	154	24	,	,	PUNCT
easat-11079	154	25	kol	kol	PROPN
easat-11079	154	26	reviews	review	NOUN
easat-11079	154	27	,	,	PUNCT
easat-11079	154	28	and	and	CCONJ
easat-11079	154	29	social	social	ADJ
easat-11079	154	30	proof	proof	NOUN
easat-11079	154	31	(	(	PUNCT
easat-11079	154	32	e.g.	e.g.	ADV
easat-11079	154	33	,	,	PUNCT
easat-11079	154	34	comments	comment	NOUN
easat-11079	154	35	and	and	CCONJ
easat-11079	154	36	visible	visible	ADJ
easat-11079	154	37	counts	count	NOUN
easat-11079	154	38	of	of	ADP
easat-11079	154	39	successful	successful	ADJ
easat-11079	154	40	orders	order	NOUN
easat-11079	154	41	)	)	PUNCT
easat-11079	154	42	enhances	enhance	NOUN
easat-11079	154	43	perceived	perceive	VERB
easat-11079	154	44	credibility	credibility	NOUN
easat-11079	154	45	and	and	CCONJ
easat-11079	154	46	reduces	reduce	VERB
easat-11079	154	47	perceived	perceive	VERB
easat-11079	154	48	risk	risk	NOUN
easat-11079	154	49	,	,	PUNCT
easat-11079	154	50	thereby	thereby	ADV
easat-11079	154	51	elevating	elevate	VERB
easat-11079	154	52	intention	intention	NOUN
easat-11079	154	53	.	.	PUNCT
easat-11079	155	1	nevertheless	nevertheless	ADV
easat-11079	155	2	,	,	PUNCT
easat-11079	155	3	the	the	DET
easat-11079	155	4	smaller	small	ADJ
easat-11079	155	5	coefficient	coefficient	NOUN
easat-11079	155	6	for	for	ADP
easat-11079	155	7	social	social	ADJ
easat-11079	155	8	media	medium	NOUN
easat-11079	155	9	relative	relative	ADJ
easat-11079	155	10	to	to	ADP
easat-11079	155	11	fomo	fomo	NOUN
easat-11079	155	12	and	and	CCONJ
easat-11079	155	13	sales	sale	NOUN
easat-11079	155	14	promotions	promotion	NOUN
easat-11079	155	15	(	(	PUNCT
easat-11079	155	16	km	km	PROPN
easat-11079	155	17	)	)	PUNCT
easat-11079	155	18	indicates	indicate	VERB
easat-11079	155	19	that	that	SCONJ
easat-11079	155	20	virality	virality	NOUN
easat-11079	155	21	or	or	CCONJ
easat-11079	155	22	popularity	popularity	NOUN
easat-11079	155	23	alone	alone	ADV
easat-11079	155	24	is	be	AUX
easat-11079	155	25	insufficient	insufficient	ADJ
easat-11079	155	26	to	to	PART
easat-11079	155	27	trigger	trigger	VERB
easat-11079	155	28	strong	strong	ADJ
easat-11079	155	29	intention	intention	NOUN
easat-11079	155	30	without	without	ADP
easat-11079	155	31	higher	high	ADJ
easat-11079	155	32	-	-	PUNCT
easat-11079	155	33	intensity	intensity	NOUN
easat-11079	155	34	stimuli	stimulus	NOUN
easat-11079	155	35	.	.	PUNCT
easat-11079	156	1	this	this	DET
easat-11079	156	2	pattern	pattern	NOUN
easat-11079	156	3	suggests	suggest	VERB
easat-11079	156	4	that	that	SCONJ
easat-11079	156	5	social	social	ADJ
easat-11079	156	6	media	medium	NOUN
easat-11079	156	7	provides	provide	VERB
easat-11079	156	8	the	the	DET
easat-11079	156	9	enabling	enable	VERB
easat-11079	156	10	context	context	NOUN
easat-11079	156	11	,	,	PUNCT
easat-11079	156	12	whereas	whereas	SCONJ
easat-11079	156	13	the	the	DET
easat-11079	156	14	decisive	decisive	ADJ
easat-11079	156	15	push	push	NOUN
easat-11079	156	16	typically	typically	ADV
easat-11079	156	17	comes	come	VERB
easat-11079	156	18	from	from	ADP
easat-11079	156	19	affective	affective	ADJ
easat-11079	156	20	drivers	driver	NOUN
easat-11079	156	21	(	(	PUNCT
easat-11079	156	22	fomo	fomo	NOUN
easat-11079	156	23	)	)	PUNCT
easat-11079	156	24	and	and	CCONJ
easat-11079	156	25	salient	salient	ADJ
easat-11079	156	26	economic	economic	ADJ
easat-11079	156	27	incentives	incentive	NOUN
easat-11079	156	28	(	(	PUNCT
easat-11079	156	29	promotions	promotion	NOUN
easat-11079	156	30	)	)	PUNCT
easat-11079	156	31	.	.	PUNCT
easat-11079	157	1	1211	1211	NUM
easat-11079	157	2	edelweiss	edelweiss	PROPN
easat-11079	157	3	applied	apply	VERB
easat-11079	157	4	science	science	NOUN
easat-11079	157	5	and	and	CCONJ
easat-11079	157	6	technology	technology	NOUN
easat-11079	157	7	issn	issn	PROPN
easat-11079	157	8	:	:	PUNCT
easat-11079	157	9	2576	2576	NUM
easat-11079	157	10	-	-	SYM
easat-11079	157	11	8484	8484	NUM
easat-11079	157	12	vol	vol	NOUN
easat-11079	157	13	.	.	PROPN
easat-11079	158	1	9	9	NUM
easat-11079	158	2	,	,	PUNCT
easat-11079	158	3	no	no	INTJ
easat-11079	158	4	.	.	NOUN
easat-11079	158	5	11	11	NUM
easat-11079	158	6	:	:	PUNCT
easat-11079	158	7	1204	1204	NUM
easat-11079	158	8	-	-	SYM
easat-11079	158	9	1215	1215	NUM
easat-11079	158	10	,	,	PUNCT
easat-11079	158	11	2025	2025	NUM
easat-11079	158	12	doi	doi	NOUN
easat-11079	158	13	:	:	PUNCT
easat-11079	158	14	10.55214/2576	10.55214/2576	NUM
easat-11079	158	15	-	-	SYM
easat-11079	158	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	159	1	©	©	PROPN
easat-11079	159	2	2025	2025	NUM
easat-11079	159	3	by	by	ADP
easat-11079	159	4	the	the	DET
easat-11079	159	5	authors	author	NOUN
easat-11079	159	6	;	;	PUNCT
easat-11079	159	7	licensee	licensee	PROPN
easat-11079	159	8	learning	learn	VERB
easat-11079	159	9	gate	gate	NOUN
easat-11079	159	10	mediation	mediation	NOUN
easat-11079	159	11	and	and	CCONJ
easat-11079	159	12	explanatory	explanatory	ADJ
easat-11079	159	13	power	power	NOUN
easat-11079	159	14	.	.	PUNCT
easat-11079	160	1	mediation	mediation	NOUN
easat-11079	160	2	tests	test	NOUN
easat-11079	160	3	show	show	VERB
easat-11079	160	4	that	that	SCONJ
easat-11079	160	5	fomo	fomo	NOUN
easat-11079	160	6	,	,	PUNCT
easat-11079	160	7	sales	sale	NOUN
easat-11079	160	8	promotions	promotion	NOUN
easat-11079	160	9	(	(	PUNCT
easat-11079	160	10	km	km	NOUN
easat-11079	160	11	)	)	PUNCT
easat-11079	160	12	,	,	PUNCT
easat-11079	160	13	and	and	CCONJ
easat-11079	160	14	social	social	ADJ
easat-11079	160	15	media	medium	NOUN
easat-11079	160	16	(	(	PUNCT
easat-11079	160	17	mxh	mxh	NOUN
easat-11079	160	18	)	)	PUNCT
easat-11079	160	19	each	each	PRON
easat-11079	160	20	exert	exert	VERB
easat-11079	160	21	significant	significant	ADJ
easat-11079	160	22	indirect	indirect	ADJ
easat-11079	160	23	effects	effect	NOUN
easat-11079	160	24	on	on	ADP
easat-11079	160	25	online	online	ADJ
easat-11079	160	26	purchase	purchase	NOUN
easat-11079	160	27	decision	decision	NOUN
easat-11079	160	28	(	(	PUNCT
easat-11079	160	29	qd	qd	NOUN
easat-11079	160	30	)	)	PUNCT
easat-11079	160	31	via	via	ADP
easat-11079	160	32	purchase	purchase	NOUN
easat-11079	160	33	intention	intention	NOUN
easat-11079	160	34	(	(	PUNCT
easat-11079	160	35	yd	yd	NOUN
easat-11079	160	36	)	)	PUNCT
easat-11079	160	37	(	(	PUNCT
easat-11079	160	38	bootstrapped	bootstrappe	VERB
easat-11079	160	39	p	p	X
easat-11079	160	40	<	<	X
easat-11079	160	41	0.001	0.001	NUM
easat-11079	160	42	)	)	PUNCT
easat-11079	160	43	.	.	PUNCT
easat-11079	161	1	these	these	DET
easat-11079	161	2	results	result	NOUN
easat-11079	161	3	reinforce	reinforce	VERB
easat-11079	161	4	the	the	DET
easat-11079	161	5	view	view	NOUN
easat-11079	161	6	of	of	ADP
easat-11079	161	7	intention	intention	NOUN
easat-11079	161	8	as	as	ADP
easat-11079	161	9	the	the	DET
easat-11079	161	10	proximal	proximal	ADJ
easat-11079	161	11	lever	lever	NOUN
easat-11079	161	12	of	of	ADP
easat-11079	161	13	behavior	behavior	NOUN
easat-11079	161	14	,	,	PUNCT
easat-11079	161	15	consistent	consistent	ADJ
easat-11079	161	16	with	with	ADP
easat-11079	161	17	tiktok	tiktok	NOUN
easat-11079	161	18	’s	’s	PART
easat-11079	161	19	practice	practice	NOUN
easat-11079	161	20	logic	logic	NOUN
easat-11079	161	21	:	:	PUNCT
easat-11079	161	22	viewers	viewer	NOUN
easat-11079	161	23	move	move	VERB
easat-11079	161	24	from	from	ADP
easat-11079	161	25	affective	affective	NOUN
easat-11079	161	26	/	/	SYM
easat-11079	161	27	cognitive	cognitive	ADJ
easat-11079	161	28	arousal	arousal	NOUN
easat-11079	161	29	to	to	ADP
easat-11079	161	30	a	a	DET
easat-11079	161	31	concrete	concrete	ADJ
easat-11079	161	32	intention	intention	NOUN
easat-11079	161	33	and	and	CCONJ
easat-11079	161	34	then	then	ADV
easat-11079	161	35	close	close	VERB
easat-11079	161	36	the	the	DET
easat-11079	161	37	purchase	purchase	NOUN
easat-11079	161	38	within	within	ADP
easat-11079	161	39	the	the	DET
easat-11079	161	40	same	same	ADJ
easat-11079	161	41	session	session	NOUN
easat-11079	161	42	.	.	PUNCT
easat-11079	162	1	with	with	ADP
easat-11079	162	2	r²_qd	r²_qd	NOUN
easat-11079	162	3	=	=	PUNCT
easat-11079	162	4	0.598	0.598	NUM
easat-11079	162	5	,	,	PUNCT
easat-11079	162	6	the	the	DET
easat-11079	162	7	model	model	NOUN
easat-11079	162	8	exhibits	exhibit	VERB
easat-11079	162	9	moderate	moderate	ADJ
easat-11079	162	10	explanatory	explanatory	ADJ
easat-11079	162	11	power	power	NOUN
easat-11079	162	12	for	for	ADP
easat-11079	162	13	decision	decision	NOUN
easat-11079	162	14	,	,	PUNCT
easat-11079	162	15	implying	imply	VERB
easat-11079	162	16	that	that	SCONJ
easat-11079	162	17	,	,	PUNCT
easat-11079	162	18	beyond	beyond	ADP
easat-11079	162	19	intention	intention	NOUN
easat-11079	162	20	,	,	PUNCT
easat-11079	162	21	moment	moment	NOUN
easat-11079	162	22	-	-	PUNCT
easat-11079	162	23	of	of	ADP
easat-11079	162	24	-	-	PUNCT
easat-11079	162	25	purchase	purchase	NOUN
easat-11079	162	26	triggers	trigger	NOUN
easat-11079	162	27	likely	likely	ADV
easat-11079	162	28	play	play	VERB
easat-11079	162	29	a	a	DET
easat-11079	162	30	role	role	NOUN
easat-11079	162	31	.	.	PUNCT
easat-11079	163	1	potential	potential	ADJ
easat-11079	163	2	candidates	candidate	NOUN
easat-11079	163	3	include	include	VERB
easat-11079	163	4	the	the	DET
easat-11079	163	5	availability	availability	NOUN
easat-11079	163	6	of	of	ADP
easat-11079	163	7	payment	payment	NOUN
easat-11079	163	8	methods	method	NOUN
easat-11079	163	9	,	,	PUNCT
easat-11079	163	10	final	final	ADJ
easat-11079	163	11	shipping	shipping	NOUN
easat-11079	163	12	charges	charge	NOUN
easat-11079	163	13	,	,	PUNCT
easat-11079	163	14	and	and	CCONJ
easat-11079	163	15	delivery	delivery	NOUN
easat-11079	163	16	expectations	expectation	NOUN
easat-11079	163	17	,	,	PUNCT
easat-11079	163	18	livestream	livestream	NOUN
easat-11079	163	19	connection	connection	NOUN
easat-11079	163	20	quality	quality	NOUN
easat-11079	163	21	,	,	PUNCT
easat-11079	163	22	and	and	CCONJ
easat-11079	163	23	perceived	perceive	VERB
easat-11079	163	24	seller	seller	NOUN
easat-11079	163	25	trustworthiness	trustworthiness	NOUN
easat-11079	163	26	.	.	PUNCT
easat-11079	164	1	future	future	ADJ
easat-11079	164	2	studies	study	NOUN
easat-11079	164	3	may	may	AUX
easat-11079	164	4	incorporate	incorporate	VERB
easat-11079	164	5	these	these	DET
easat-11079	164	6	factors	factor	NOUN
easat-11079	164	7	as	as	ADP
easat-11079	164	8	controls	control	NOUN
easat-11079	164	9	or	or	CCONJ
easat-11079	164	10	boundary	boundary	ADJ
easat-11079	164	11	conditions	condition	NOUN
easat-11079	164	12	(	(	PUNCT
easat-11079	164	13	moderators	moderator	NOUN
easat-11079	164	14	)	)	PUNCT
easat-11079	164	15	to	to	PART
easat-11079	164	16	capture	capture	VERB
easat-11079	164	17	variance	variance	NOUN
easat-11079	164	18	that	that	PRON
easat-11079	164	19	remains	remain	VERB
easat-11079	164	20	outside	outside	ADP
easat-11079	164	21	the	the	DET
easat-11079	164	22	present	present	ADJ
easat-11079	164	23	model	model	NOUN
easat-11079	164	24	.	.	PUNCT
easat-11079	165	1	measurement	measurement	NOUN
easat-11079	165	2	reliability	reliability	NOUN
easat-11079	165	3	and	and	CCONJ
easat-11079	165	4	validity	validity	NOUN
easat-11079	165	5	.	.	PUNCT
easat-11079	166	1	all	all	DET
easat-11079	166	2	reflective	reflective	ADJ
easat-11079	166	3	scales	scale	NOUN
easat-11079	166	4	exhibit	exhibit	VERB
easat-11079	166	5	adequate	adequate	ADJ
easat-11079	166	6	internal	internal	ADJ
easat-11079	166	7	consistency	consistency	NOUN
easat-11079	166	8	(	(	PUNCT
easat-11079	166	9	cronbach	cronbach	VERB
easat-11079	166	10	’s	’s	PROPN
easat-11079	166	11	α	α	NOUN
easat-11079	166	12	and	and	CCONJ
easat-11079	166	13	composite	composite	ADJ
easat-11079	166	14	reliability	reliability	NOUN
easat-11079	166	15	>	>	X
easat-11079	166	16	0.70	0.70	NUM
easat-11079	166	17	)	)	PUNCT
easat-11079	166	18	,	,	PUNCT
easat-11079	166	19	convergent	convergent	NOUN
easat-11079	166	20	validity	validity	NOUN
easat-11079	166	21	(	(	PUNCT
easat-11079	166	22	ave	ave	NOUN
easat-11079	166	23	>	>	X
easat-11079	166	24	0.50	0.50	NUM
easat-11079	166	25	)	)	PUNCT
easat-11079	166	26	,	,	PUNCT
easat-11079	166	27	and	and	CCONJ
easat-11079	166	28	discriminant	discriminant	ADJ
easat-11079	166	29	validity	validity	NOUN
easat-11079	166	30	(	(	PUNCT
easat-11079	166	31	fornell	fornell	NOUN
easat-11079	166	32	–	–	PUNCT
easat-11079	166	33	larcker	larcker	NOUN
easat-11079	166	34	and	and	CCONJ
easat-11079	166	35	htmt	htmt	PROPN
easat-11079	166	36	criteria	criterion	NOUN
easat-11079	166	37	satisfied	satisfied	ADJ
easat-11079	166	38	)	)	PUNCT
easat-11079	166	39	.	.	PUNCT
easat-11079	167	1	collinearity	collinearity	NOUN
easat-11079	167	2	diagnostics	diagnostic	NOUN
easat-11079	167	3	show	show	VERB
easat-11079	167	4	no	no	DET
easat-11079	167	5	serious	serious	ADJ
easat-11079	167	6	multicollinearity	multicollinearity	NOUN
easat-11079	167	7	(	(	PUNCT
easat-11079	167	8	all	all	PRON
easat-11079	167	9	vifs	vif	VERB
easat-11079	167	10	<	<	X
easat-11079	167	11	3	3	NUM
easat-11079	167	12	)	)	PUNCT
easat-11079	167	13	.	.	PUNCT
easat-11079	168	1	taken	take	VERB
easat-11079	168	2	together	together	ADV
easat-11079	168	3	,	,	PUNCT
easat-11079	168	4	these	these	DET
easat-11079	168	5	conditions	condition	NOUN
easat-11079	168	6	indicate	indicate	VERB
easat-11079	168	7	that	that	SCONJ
easat-11079	168	8	the	the	DET
easat-11079	168	9	structural	structural	ADJ
easat-11079	168	10	results	result	NOUN
easat-11079	168	11	reflect	reflect	VERB
easat-11079	168	12	substantive	substantive	ADJ
easat-11079	168	13	conceptual	conceptual	ADJ
easat-11079	168	14	relationships	relationship	NOUN
easat-11079	168	15	rather	rather	ADV
easat-11079	168	16	than	than	ADP
easat-11079	168	17	measurement	measurement	NOUN
easat-11079	168	18	artifacts	artifact	NOUN
easat-11079	168	19	.	.	PUNCT
easat-11079	169	1	we	we	PRON
easat-11079	169	2	employed	employ	VERB
easat-11079	169	3	bootstrapping	bootstrappe	VERB
easat-11079	169	4	with	with	ADP
easat-11079	169	5	5,000	5,000	NUM
easat-11079	169	6	resamples	resample	NOUN
easat-11079	169	7	to	to	PART
easat-11079	169	8	derive	derive	VERB
easat-11079	169	9	stable	stable	ADJ
easat-11079	169	10	standard	standard	ADJ
easat-11079	169	11	errors	error	NOUN
easat-11079	169	12	and	and	CCONJ
easat-11079	169	13	confidence	confidence	NOUN
easat-11079	169	14	intervals	interval	NOUN
easat-11079	169	15	,	,	PUNCT
easat-11079	169	16	which	which	PRON
easat-11079	169	17	is	be	AUX
easat-11079	169	18	especially	especially	ADV
easat-11079	169	19	important	important	ADJ
easat-11079	169	20	for	for	ADP
easat-11079	169	21	assessing	assess	VERB
easat-11079	169	22	the	the	DET
easat-11079	169	23	significance	significance	NOUN
easat-11079	169	24	of	of	ADP
easat-11079	169	25	indirect	indirect	ADJ
easat-11079	169	26	(	(	PUNCT
easat-11079	169	27	mediated	mediate	VERB
easat-11079	169	28	)	)	PUNCT
easat-11079	169	29	effects	effect	NOUN
easat-11079	169	30	.	.	PUNCT
easat-11079	170	1	positioning	position	VERB
easat-11079	170	2	within	within	ADP
easat-11079	170	3	prior	prior	ADJ
easat-11079	170	4	research	research	NOUN
easat-11079	170	5	.	.	PUNCT
easat-11079	171	1	situated	situate	VERB
easat-11079	171	2	against	against	ADP
easat-11079	171	3	the	the	DET
easat-11079	171	4	extant	extant	ADJ
easat-11079	171	5	literature	literature	NOUN
easat-11079	171	6	,	,	PUNCT
easat-11079	171	7	the	the	DET
easat-11079	171	8	finding	finding	NOUN
easat-11079	171	9	that	that	SCONJ
easat-11079	171	10	fomo	fomo	NOUN
easat-11079	171	11	exerts	exert	VERB
easat-11079	171	12	the	the	DET
easat-11079	171	13	strongest	strong	ADJ
easat-11079	171	14	effect	effect	NOUN
easat-11079	171	15	on	on	ADP
easat-11079	171	16	purchase	purchase	NOUN
easat-11079	171	17	intention	intention	NOUN
easat-11079	171	18	(	(	PUNCT
easat-11079	171	19	yd	yd	NOUN
easat-11079	171	20	)	)	PUNCT
easat-11079	171	21	sharpens	sharpen	VERB
easat-11079	171	22	our	our	PRON
easat-11079	171	23	understanding	understanding	NOUN
easat-11079	171	24	of	of	ADP
easat-11079	171	25	affective	affective	ADJ
easat-11079	171	26	motives	motive	NOUN
easat-11079	171	27	under	under	ADP
easat-11079	171	28	tiktok	tiktok	NOUN
easat-11079	171	29	’s	’s	PART
easat-11079	171	30	distinctive	distinctive	ADJ
easat-11079	171	31	conditions	condition	NOUN
easat-11079	171	32	of	of	ADP
easat-11079	171	33	real	real	ADJ
easat-11079	171	34	-	-	PUNCT
easat-11079	171	35	time	time	NOUN
easat-11079	171	36	information	information	NOUN
easat-11079	171	37	and	and	CCONJ
easat-11079	171	38	co	co	ADJ
easat-11079	171	39	-	-	ADJ
easat-11079	171	40	present	present	ADJ
easat-11079	171	41	community	community	NOUN
easat-11079	171	42	during	during	ADP
easat-11079	171	43	livestreams	livestream	NOUN
easat-11079	171	44	.	.	PUNCT
easat-11079	172	1	earlier	early	ADJ
easat-11079	172	2	studies	study	NOUN
easat-11079	172	3	have	have	AUX
easat-11079	172	4	reported	report	VERB
easat-11079	172	5	mixed	mixed	ADJ
easat-11079	172	6	fomo	fomo	ADJ
easat-11079	172	7	effects	effect	NOUN
easat-11079	172	8	,	,	PUNCT
easat-11079	172	9	likely	likely	ADJ
easat-11079	172	10	due	due	ADP
easat-11079	172	11	to	to	ADP
easat-11079	172	12	platform	platform	NOUN
easat-11079	172	13	affordance	affordance	NOUN
easat-11079	172	14	differences	difference	NOUN
easat-11079	172	15	.	.	PUNCT
easat-11079	173	1	by	by	ADP
easat-11079	173	2	focusing	focus	VERB
easat-11079	173	3	on	on	ADP
easat-11079	173	4	vietnamese	vietnamese	ADJ
easat-11079	173	5	undergraduates	undergraduate	NOUN
easat-11079	173	6	in	in	ADP
easat-11079	173	7	northern	northern	ADJ
easat-11079	173	8	universities	university	NOUN
easat-11079	173	9	,	,	PUNCT
easat-11079	173	10	this	this	DET
easat-11079	173	11	study	study	NOUN
easat-11079	173	12	adds	add	VERB
easat-11079	173	13	context	context	NOUN
easat-11079	173	14	-	-	PUNCT
easat-11079	173	15	specific	specific	ADJ
easat-11079	173	16	evidence	evidence	NOUN
easat-11079	173	17	that	that	SCONJ
easat-11079	173	18	fomo	fomo	NOUN
easat-11079	173	19	becomes	become	VERB
easat-11079	173	20	particularly	particularly	ADV
easat-11079	173	21	salient	salient	ADJ
easat-11079	173	22	when	when	SCONJ
easat-11079	173	23	users	user	NOUN
easat-11079	173	24	face	face	VERB
easat-11079	173	25	dynamic	dynamic	ADJ
easat-11079	173	26	scarcity	scarcity	NOUN
easat-11079	173	27	cues	cue	NOUN
easat-11079	173	28	(	(	PUNCT
easat-11079	173	29	e.g.	e.g.	ADV
easat-11079	173	30	,	,	PUNCT
easat-11079	173	31	limited	limited	ADJ
easat-11079	173	32	quantities	quantity	NOUN
easat-11079	173	33	,	,	PUNCT
easat-11079	173	34	countdowns	countdown	NOUN
easat-11079	173	35	)	)	PUNCT
easat-11079	173	36	in	in	ADP
easat-11079	173	37	tandem	tandem	NOUN
easat-11079	173	38	with	with	ADP
easat-11079	173	39	online	online	ADJ
easat-11079	173	40	resonance	resonance	NOUN
easat-11079	173	41	effects	effect	NOUN
easat-11079	173	42	(	(	PUNCT
easat-11079	173	43	real	real	ADJ
easat-11079	173	44	-	-	PUNCT
easat-11079	173	45	time	time	NOUN
easat-11079	173	46	views	view	NOUN
easat-11079	173	47	,	,	PUNCT
easat-11079	173	48	likes	like	NOUN
easat-11079	173	49	,	,	PUNCT
easat-11079	173	50	comments	comment	NOUN
easat-11079	173	51	)	)	PUNCT
easat-11079	173	52	.	.	PUNCT
easat-11079	174	1	at	at	ADP
easat-11079	174	2	the	the	DET
easat-11079	174	3	same	same	ADJ
easat-11079	174	4	time	time	NOUN
easat-11079	174	5	,	,	PUNCT
easat-11079	174	6	the	the	DET
easat-11079	174	7	results	result	NOUN
easat-11079	174	8	reaffirm	reaffirm	VERB
easat-11079	174	9	the	the	DET
easat-11079	174	10	enduring	endure	VERB
easat-11079	174	11	role	role	NOUN
easat-11079	174	12	of	of	ADP
easat-11079	174	13	sales	sale	NOUN
easat-11079	174	14	promotions	promotion	NOUN
easat-11079	174	15	(	(	PUNCT
easat-11079	174	16	km	km	NOUN
easat-11079	174	17	)	)	PUNCT
easat-11079	174	18	in	in	ADP
easat-11079	174	19	activating	activate	VERB
easat-11079	174	20	intention	intention	NOUN
easat-11079	174	21	even	even	ADV
easat-11079	174	22	amid	amid	ADP
easat-11079	174	23	potential	potential	ADJ
easat-11079	174	24	“	"	PUNCT
easat-11079	174	25	promotion	promotion	NOUN
easat-11079	174	26	fatigue	fatigue	NOUN
easat-11079	174	27	.	.	PUNCT
easat-11079	174	28	”	"	PUNCT
easat-11079	175	1	the	the	DET
easat-11079	175	2	implication	implication	NOUN
easat-11079	175	3	is	be	AUX
easat-11079	175	4	that	that	PRON
easat-11079	175	5	offer	offer	VERB
easat-11079	175	6	design	design	NOUN
easat-11079	175	7	remains	remain	VERB
easat-11079	175	8	effective	effective	ADJ
easat-11079	175	9	when	when	SCONJ
easat-11079	175	10	it	it	PRON
easat-11079	175	11	optimizes	optimize	VERB
easat-11079	175	12	timeliness	timeliness	NOUN
easat-11079	175	13	,	,	PUNCT
easat-11079	175	14	clarity	clarity	NOUN
easat-11079	175	15	,	,	PUNCT
easat-11079	175	16	and	and	CCONJ
easat-11079	175	17	perceived	perceive	VERB
easat-11079	175	18	fairness	fairness	NOUN
easat-11079	175	19	(	(	PUNCT
easat-11079	175	20	e.g.	e.g.	ADV
easat-11079	175	21	,	,	PUNCT
easat-11079	175	22	straightforward	straightforward	ADJ
easat-11079	175	23	eligibility	eligibility	NOUN
easat-11079	175	24	,	,	PUNCT
easat-11079	175	25	transparent	transparent	ADJ
easat-11079	175	26	shipping	shipping	NOUN
easat-11079	175	27	,	,	PUNCT
easat-11079	175	28	credible	credible	ADJ
easat-11079	175	29	delivery	delivery	NOUN
easat-11079	175	30	windows	window	NOUN
easat-11079	175	31	)	)	PUNCT
easat-11079	175	32	.	.	PUNCT
easat-11079	176	1	together	together	ADV
easat-11079	176	2	,	,	PUNCT
easat-11079	176	3	these	these	DET
easat-11079	176	4	insights	insight	NOUN
easat-11079	176	5	refine	refine	VERB
easat-11079	176	6	theory	theory	NOUN
easat-11079	176	7	by	by	ADP
easat-11079	176	8	linking	link	VERB
easat-11079	176	9	affect	affect	NOUN
easat-11079	176	10	-	-	PUNCT
easat-11079	176	11	laden	laden	ADJ
easat-11079	176	12	triggers	trigger	NOUN
easat-11079	176	13	and	and	CCONJ
easat-11079	176	14	incentive	incentive	NOUN
easat-11079	176	15	structures	structure	NOUN
easat-11079	176	16	to	to	PART
easat-11079	176	17	intention	intention	VERB
easat-11079	176	18	formation	formation	NOUN
easat-11079	176	19	in	in	ADP
easat-11079	176	20	short	short	ADJ
easat-11079	176	21	-	-	PUNCT
easat-11079	176	22	form	form	NOUN
easat-11079	176	23	livestream	livestream	NOUN
easat-11079	176	24	commerce	commerce	PROPN
easat-11079	176	25	.	.	PUNCT
easat-11079	177	1	theoretical	theoretical	ADJ
easat-11079	177	2	implications	implication	NOUN
easat-11079	177	3	.	.	PUNCT
easat-11079	178	1	a	a	DET
easat-11079	178	2	key	key	ADJ
easat-11079	178	3	implication	implication	NOUN
easat-11079	178	4	is	be	AUX
easat-11079	178	5	the	the	DET
easat-11079	178	6	need	need	NOUN
easat-11079	178	7	to	to	PART
easat-11079	178	8	integrate	integrate	VERB
easat-11079	178	9	social	social	ADJ
easat-11079	178	10	-	-	PUNCT
easat-11079	178	11	affective	affective	NOUN
easat-11079	178	12	variables	variable	NOUN
easat-11079	178	13	alongside	alongside	ADP
easat-11079	178	14	economic	economic	ADJ
easat-11079	178	15	stimuli	stimulus	NOUN
easat-11079	178	16	within	within	ADP
easat-11079	178	17	a	a	DET
easat-11079	178	18	unified	unified	ADJ
easat-11079	178	19	s	s	NOUN
easat-11079	178	20	–	–	PUNCT
easat-11079	178	21	o	o	NOUN
easat-11079	178	22	–	–	PUNCT
easat-11079	178	23	r	r	NOUN
easat-11079	178	24	framework	framework	NOUN
easat-11079	178	25	when	when	SCONJ
easat-11079	178	26	examining	examine	VERB
easat-11079	178	27	behavior	behavior	NOUN
easat-11079	178	28	on	on	ADP
easat-11079	178	29	short	short	ADJ
easat-11079	178	30	-	-	PUNCT
easat-11079	178	31	form	form	NOUN
easat-11079	178	32	video	video	NOUN
easat-11079	178	33	platforms	platform	NOUN
easat-11079	178	34	.	.	PUNCT
easat-11079	179	1	moreover	moreover	ADV
easat-11079	179	2	,	,	PUNCT
easat-11079	179	3	purchase	purchase	VERB
easat-11079	179	4	intention	intention	NOUN
easat-11079	179	5	(	(	PUNCT
easat-11079	179	6	yd	yd	NOUN
easat-11079	179	7	)	)	PUNCT
easat-11079	179	8	remains	remain	VERB
easat-11079	179	9	a	a	DET
easat-11079	179	10	pivotal	pivotal	ADJ
easat-11079	179	11	though	though	ADV
easat-11079	179	12	not	not	PART
easat-11079	179	13	exclusive	exclusive	ADJ
easat-11079	179	14	mediator	mediator	NOUN
easat-11079	179	15	;	;	PUNCT
easat-11079	179	16	the	the	DET
easat-11079	179	17	r²	r²	NOUN
easat-11079	179	18	for	for	ADP
easat-11079	179	19	purchase	purchase	NOUN
easat-11079	179	20	decision	decision	NOUN
easat-11079	179	21	(	(	PUNCT
easat-11079	179	22	qd	qd	NOUN
easat-11079	179	23	)	)	PUNCT
easat-11079	179	24	indicates	indicate	VERB
easat-11079	179	25	the	the	DET
easat-11079	179	26	presence	presence	NOUN
easat-11079	179	27	of	of	ADP
easat-11079	179	28	point	point	NOUN
easat-11079	179	29	-	-	PUNCT
easat-11079	179	30	of	of	ADP
easat-11079	179	31	-	-	PUNCT
easat-11079	179	32	purchase	purchase	NOUN
easat-11079	179	33	frictions	friction	NOUN
easat-11079	179	34	.	.	PUNCT
easat-11079	180	1	accordingly	accordingly	ADV
easat-11079	180	2	,	,	PUNCT
easat-11079	180	3	future	future	ADJ
easat-11079	180	4	models	model	NOUN
easat-11079	180	5	should	should	AUX
easat-11079	180	6	expand	expand	VERB
easat-11079	180	7	to	to	PART
easat-11079	180	8	include	include	VERB
easat-11079	180	9	constructs	construct	NOUN
easat-11079	180	10	such	such	ADJ
easat-11079	180	11	as	as	ADP
easat-11079	180	12	perceived	perceive	VERB
easat-11079	180	13	risk	risk	NOUN
easat-11079	180	14	,	,	PUNCT
easat-11079	180	15	seller	seller	NOUN
easat-11079	180	16	trustworthiness	trustworthiness	NOUN
easat-11079	180	17	,	,	PUNCT
easat-11079	180	18	livestream	livestream	NOUN
easat-11079	180	19	quality	quality	NOUN
easat-11079	180	20	,	,	PUNCT
easat-11079	180	21	payment	payment	NOUN
easat-11079	180	22	experience	experience	NOUN
easat-11079	180	23	,	,	PUNCT
easat-11079	180	24	and	and	CCONJ
easat-11079	180	25	perceived	perceive	VERB
easat-11079	180	26	social	social	ADJ
easat-11079	180	27	presence	presence	NOUN
easat-11079	180	28	.	.	PUNCT
easat-11079	181	1	for	for	ADP
easat-11079	181	2	firms	firm	NOUN
easat-11079	181	3	and	and	CCONJ
easat-11079	181	4	livestream	livestream	NOUN
easat-11079	181	5	sellers	seller	NOUN
easat-11079	181	6	on	on	ADP
easat-11079	181	7	tiktok	tiktok	NOUN
easat-11079	181	8	,	,	PUNCT
easat-11079	181	9	four	four	NUM
easat-11079	181	10	tactics	tactic	NOUN
easat-11079	181	11	should	should	AUX
easat-11079	181	12	be	be	AUX
easat-11079	181	13	combined	combine	VERB
easat-11079	181	14	to	to	PART
easat-11079	181	15	translate	translate	VERB
easat-11079	181	16	intention	intention	NOUN
easat-11079	181	17	into	into	ADP
easat-11079	181	18	purchase	purchase	NOUN
easat-11079	181	19	:	:	PUNCT
easat-11079	181	20	truthful	truthful	ADJ
easat-11079	181	21	scarcity	scarcity	NOUN
easat-11079	181	22	messaging	messaging	NOUN
easat-11079	181	23	.	.	PUNCT
easat-11079	182	1	use	use	VERB
easat-11079	182	2	verifiable	verifiable	ADJ
easat-11079	182	3	,	,	PUNCT
easat-11079	182	4	time	time	NOUN
easat-11079	182	5	-	-	PUNCT
easat-11079	182	6	bounded	bound	VERB
easat-11079	182	7	scarcity	scarcity	NOUN
easat-11079	182	8	(	(	PUNCT
easat-11079	182	9	e.g.	e.g.	ADV
easat-11079	182	10	,	,	PUNCT
easat-11079	182	11	real	real	ADJ
easat-11079	182	12	inventory	inventory	NOUN
easat-11079	182	13	counters	counter	NOUN
easat-11079	182	14	,	,	PUNCT
easat-11079	182	15	countdowns	countdown	NOUN
easat-11079	182	16	tied	tie	VERB
easat-11079	182	17	to	to	ADP
easat-11079	182	18	actual	actual	ADJ
easat-11079	182	19	stock	stock	NOUN
easat-11079	182	20	)	)	PUNCT
easat-11079	182	21	to	to	PART
easat-11079	182	22	avoid	avoid	VERB
easat-11079	182	23	reactance	reactance	NOUN
easat-11079	182	24	and	and	CCONJ
easat-11079	182	25	sustain	sustain	VERB
easat-11079	182	26	trust	trust	NOUN
easat-11079	182	27	.	.	PUNCT
easat-11079	183	1	simple	simple	ADJ
easat-11079	183	2	,	,	PUNCT
easat-11079	183	3	transparent	transparent	ADJ
easat-11079	183	4	promotions	promotion	NOUN
easat-11079	183	5	.	.	PUNCT
easat-11079	184	1	design	design	NOUN
easat-11079	184	2	offers	offer	VERB
easat-11079	184	3	with	with	ADP
easat-11079	184	4	plain	plain	ADJ
easat-11079	184	5	eligibility	eligibility	NOUN
easat-11079	184	6	rules	rule	NOUN
easat-11079	184	7	and	and	CCONJ
easat-11079	184	8	fully	fully	ADV
easat-11079	184	9	displayed	display	VERB
easat-11079	184	10	total	total	ADJ
easat-11079	184	11	costs	cost	NOUN
easat-11079	184	12	(	(	PUNCT
easat-11079	184	13	item	item	NOUN
easat-11079	184	14	price	price	NOUN
easat-11079	184	15	+	+	CCONJ
easat-11079	184	16	shipping	shipping	NOUN
easat-11079	184	17	/	/	SYM
easat-11079	184	18	fees	fee	NOUN
easat-11079	184	19	)	)	PUNCT
easat-11079	184	20	to	to	PART
easat-11079	184	21	minimize	minimize	VERB
easat-11079	184	22	cognitive	cognitive	ADJ
easat-11079	184	23	friction	friction	NOUN
easat-11079	184	24	.	.	PUNCT
easat-11079	185	1	authentic	authentic	ADJ
easat-11079	185	2	social	social	ADJ
easat-11079	185	3	proof	proof	NOUN
easat-11079	185	4	.	.	PUNCT
easat-11079	186	1	elevate	elevate	VERB
easat-11079	186	2	credible	credible	ADJ
easat-11079	186	3	signals	signal	NOUN
easat-11079	186	4	ugc	ugc	NOUN
easat-11079	186	5	from	from	ADP
easat-11079	186	6	real	real	ADJ
easat-11079	186	7	buyers	buyer	NOUN
easat-11079	186	8	,	,	PUNCT
easat-11079	186	9	verifiable	verifiable	ADJ
easat-11079	186	10	kol	kol	PROPN
easat-11079	186	11	reviews	review	NOUN
easat-11079	186	12	,	,	PUNCT
easat-11079	186	13	and	and	CCONJ
easat-11079	186	14	moderated	moderate	VERB
easat-11079	186	15	comment	comment	NOUN
easat-11079	186	16	highlights	highlight	NOUN
easat-11079	186	17	to	to	PART
easat-11079	186	18	reduce	reduce	VERB
easat-11079	186	19	perceived	perceive	VERB
easat-11079	186	20	risk	risk	NOUN
easat-11079	186	21	.	.	PUNCT
easat-11079	187	1	optimized	optimize	VERB
easat-11079	187	2	conversion	conversion	NOUN
easat-11079	187	3	flow	flow	NOUN
easat-11079	187	4	.	.	PUNCT
easat-11079	188	1	streamline	streamline	VERB
easat-11079	188	2	checkout	checkout	NOUN
easat-11079	188	3	(	(	PUNCT
easat-11079	188	4	one	one	NUM
easat-11079	188	5	-	-	PUNCT
easat-11079	188	6	tap	tap	NOUN
easat-11079	188	7	pay	pay	NOUN
easat-11079	188	8	,	,	PUNCT
easat-11079	188	9	prefilled	prefille	VERB
easat-11079	188	10	fields	field	NOUN
easat-11079	188	11	,	,	PUNCT
easat-11079	188	12	multiple	multiple	ADJ
easat-11079	188	13	payment	payment	NOUN
easat-11079	188	14	options	option	NOUN
easat-11079	188	15	)	)	PUNCT
easat-11079	188	16	,	,	PUNCT
easat-11079	188	17	clarify	clarify	VERB
easat-11079	188	18	delivery	delivery	NOUN
easat-11079	188	19	expectations	expectation	NOUN
easat-11079	188	20	,	,	PUNCT
easat-11079	188	21	and	and	CCONJ
easat-11079	188	22	surface	surface	NOUN
easat-11079	188	23	shipping	shipping	NOUN
easat-11079	188	24	incentives	incentive	NOUN
easat-11079	188	25	at	at	ADP
easat-11079	188	26	the	the	DET
easat-11079	188	27	point	point	NOUN
easat-11079	188	28	of	of	ADP
easat-11079	188	29	decision	decision	NOUN
easat-11079	188	30	.	.	PUNCT
easat-11079	189	1	for	for	ADP
easat-11079	189	2	the	the	DET
easat-11079	189	3	student	student	NOUN
easat-11079	189	4	segment	segment	NOUN
easat-11079	189	5	,	,	PUNCT
easat-11079	189	6	the	the	DET
easat-11079	189	7	“	"	PUNCT
easat-11079	189	8	golden	golden	ADJ
easat-11079	189	9	moment	moment	NOUN
easat-11079	189	10	”	"	PUNCT
easat-11079	189	11	to	to	PART
easat-11079	189	12	convert	convert	VERB
easat-11079	189	13	intention	intention	NOUN
easat-11079	189	14	(	(	PUNCT
easat-11079	189	15	yd	yd	NOUN
easat-11079	189	16	)	)	PUNCT
easat-11079	189	17	into	into	ADP
easat-11079	189	18	decision	decision	NOUN
easat-11079	189	19	(	(	PUNCT
easat-11079	189	20	qd	qd	NOUN
easat-11079	189	21	)	)	PUNCT
easat-11079	189	22	typically	typically	ADV
easat-11079	189	23	occurs	occur	VERB
easat-11079	189	24	when	when	SCONJ
easat-11079	189	25	fomo	fomo	ADJ
easat-11079	189	26	peaks	peak	NOUN
easat-11079	189	27	and	and	CCONJ
easat-11079	189	28	the	the	DET
easat-11079	189	29	offer	offer	NOUN
easat-11079	189	30	is	be	AUX
easat-11079	189	31	unambiguous	unambiguous	ADJ
easat-11079	189	32	.	.	PUNCT
easat-11079	190	1	accordingly	accordingly	ADV
easat-11079	190	2	,	,	PUNCT
easat-11079	190	3	employ	employ	VERB
easat-11079	190	4	:	:	PUNCT
easat-11079	190	5	viewer1212	viewer1212	PROPN
easat-11079	190	6	edelweiss	edelweiss	PROPN
easat-11079	190	7	applied	apply	VERB
easat-11079	190	8	science	science	NOUN
easat-11079	190	9	and	and	CCONJ
easat-11079	190	10	technology	technology	NOUN
easat-11079	190	11	issn	issn	PROPN
easat-11079	190	12	:	:	PUNCT
easat-11079	190	13	2576	2576	NUM
easat-11079	190	14	-	-	SYM
easat-11079	190	15	8484	8484	NUM
easat-11079	190	16	vol	vol	NOUN
easat-11079	190	17	.	.	PROPN
easat-11079	191	1	9	9	NUM
easat-11079	191	2	,	,	PUNCT
easat-11079	191	3	no	no	INTJ
easat-11079	191	4	.	.	NOUN
easat-11079	191	5	11	11	NUM
easat-11079	191	6	:	:	PUNCT
easat-11079	191	7	1204	1204	NUM
easat-11079	191	8	-	-	SYM
easat-11079	191	9	1215	1215	NUM
easat-11079	191	10	,	,	PUNCT
easat-11079	191	11	2025	2025	NUM
easat-11079	191	12	doi	doi	NOUN
easat-11079	191	13	:	:	PUNCT
easat-11079	191	14	10.55214/2576	10.55214/2576	NUM
easat-11079	191	15	-	-	SYM
easat-11079	191	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	192	1	©	©	PROPN
easat-11079	192	2	2025	2025	NUM
easat-11079	192	3	by	by	ADP
easat-11079	192	4	the	the	DET
easat-11079	192	5	authors	author	NOUN
easat-11079	192	6	;	;	PUNCT
easat-11079	192	7	licensee	licensee	PROPN
easat-11079	192	8	learning	learn	VERB
easat-11079	192	9	gate	gate	PROPN
easat-11079	192	10	threshold	threshold	NOUN
easat-11079	192	11	coupon	coupon	NOUN
easat-11079	192	12	drops	drop	NOUN
easat-11079	192	13	,	,	PUNCT
easat-11079	192	14	countdown	countdown	NOUN
easat-11079	192	15	-	-	PUNCT
easat-11079	192	16	linked	link	VERB
easat-11079	192	17	mini	mini	NOUN
easat-11079	192	18	-	-	NOUN
easat-11079	192	19	games	game	NOUN
easat-11079	192	20	,	,	PUNCT
easat-11079	192	21	and	and	CCONJ
easat-11079	192	22	pinned	pin	VERB
easat-11079	192	23	testimonials	testimonial	NOUN
easat-11079	192	24	from	from	ADP
easat-11079	192	25	verified	verify	VERB
easat-11079	192	26	buyers	buyer	NOUN
easat-11079	192	27	to	to	PART
easat-11079	192	28	create	create	VERB
easat-11079	192	29	synchronized	synchronize	VERB
easat-11079	192	30	emotional	emotional	ADJ
easat-11079	192	31	(	(	PUNCT
easat-11079	192	32	fomo	fomo	NOUN
easat-11079	192	33	)	)	PUNCT
easat-11079	192	34	and	and	CCONJ
easat-11079	192	35	economic	economic	ADJ
easat-11079	192	36	(	(	PUNCT
easat-11079	192	37	promotion	promotion	NOUN
easat-11079	192	38	)	)	PUNCT
easat-11079	192	39	triggers	trigger	NOUN
easat-11079	192	40	within	within	ADP
easat-11079	192	41	the	the	DET
easat-11079	192	42	same	same	ADJ
easat-11079	192	43	session	session	NOUN
easat-11079	192	44	.	.	PUNCT
easat-11079	193	1	this	this	DET
easat-11079	193	2	study	study	NOUN
easat-11079	193	3	has	have	VERB
easat-11079	193	4	several	several	ADJ
easat-11079	193	5	limitations	limitation	NOUN
easat-11079	193	6	.	.	PUNCT
easat-11079	194	1	first	first	ADV
easat-11079	194	2	,	,	PUNCT
easat-11079	194	3	the	the	DET
easat-11079	194	4	sample	sample	NOUN
easat-11079	194	5	comprises	comprise	VERB
easat-11079	194	6	undergraduate	undergraduate	ADJ
easat-11079	194	7	students	student	NOUN
easat-11079	194	8	from	from	ADP
easat-11079	194	9	universities	university	NOUN
easat-11079	194	10	in	in	ADP
easat-11079	194	11	northern	northern	ADJ
easat-11079	194	12	vietnam	vietnam	PROPN
easat-11079	194	13	;	;	PUNCT
easat-11079	194	14	thus	thus	ADV
easat-11079	194	15	,	,	PUNCT
easat-11079	194	16	external	external	ADJ
easat-11079	194	17	validity	validity	NOUN
easat-11079	194	18	to	to	ADP
easat-11079	194	19	other	other	ADJ
easat-11079	194	20	consumer	consumer	NOUN
easat-11079	194	21	segments	segment	NOUN
easat-11079	194	22	and	and	CCONJ
easat-11079	194	23	regions	region	NOUN
easat-11079	194	24	is	be	AUX
easat-11079	194	25	limited	limited	ADJ
easat-11079	194	26	.	.	PUNCT
easat-11079	195	1	second	second	ADJ
easat-11079	195	2	,	,	PUNCT
easat-11079	195	3	the	the	DET
easat-11079	195	4	cross	cross	ADJ
easat-11079	195	5	-	-	ADJ
easat-11079	195	6	sectional	sectional	ADJ
easat-11079	195	7	,	,	PUNCT
easat-11079	195	8	self	self	NOUN
easat-11079	195	9	-	-	PUNCT
easat-11079	195	10	reported	report	VERB
easat-11079	195	11	design	design	NOUN
easat-11079	195	12	may	may	AUX
easat-11079	195	13	be	be	AUX
easat-11079	195	14	susceptible	susceptible	ADJ
easat-11079	195	15	to	to	ADP
easat-11079	195	16	common	common	ADJ
easat-11079	195	17	method	method	NOUN
easat-11079	195	18	bias	bias	NOUN
easat-11079	195	19	and	and	CCONJ
easat-11079	195	20	can	can	AUX
easat-11079	195	21	not	not	PART
easat-11079	195	22	capture	capture	VERB
easat-11079	195	23	the	the	DET
easat-11079	195	24	real	real	ADJ
easat-11079	195	25	-	-	PUNCT
easat-11079	195	26	time	time	NOUN
easat-11079	195	27	dynamics	dynamic	NOUN
easat-11079	195	28	of	of	ADP
easat-11079	195	29	the	the	DET
easat-11079	195	30	yd	yd	NOUN
easat-11079	195	31	→	→	SYM
easat-11079	195	32	qd	qd	NOUN
easat-11079	195	33	transition	transition	NOUN
easat-11079	195	34	during	during	ADP
easat-11079	195	35	livestreams	livestream	NOUN
easat-11079	195	36	.	.	PUNCT
easat-11079	196	1	third	third	ADV
easat-11079	196	2	,	,	PUNCT
easat-11079	196	3	the	the	DET
easat-11079	196	4	model	model	NOUN
easat-11079	196	5	omits	omit	VERB
easat-11079	196	6	potentially	potentially	ADV
easat-11079	196	7	important	important	ADJ
easat-11079	196	8	determinants	determinant	NOUN
easat-11079	196	9	such	such	ADJ
easat-11079	196	10	as	as	ADP
easat-11079	196	11	kol	kol	PROPN
easat-11079	196	12	/	/	SYM
easat-11079	196	13	source	source	NOUN
easat-11079	196	14	credibility	credibility	NOUN
easat-11079	196	15	,	,	PUNCT
easat-11079	196	16	product	product	NOUN
easat-11079	196	17	attributes	attribute	VERB
easat-11079	196	18	,	,	PUNCT
easat-11079	196	19	and	and	CCONJ
easat-11079	196	20	transactional	transactional	ADJ
easat-11079	196	21	infrastructure	infrastructure	NOUN
easat-11079	196	22	quality	quality	NOUN
easat-11079	196	23	,	,	PUNCT
easat-11079	196	24	which	which	PRON
easat-11079	196	25	may	may	AUX
easat-11079	196	26	introduce	introduce	VERB
easat-11079	196	27	omitted	omit	VERB
easat-11079	196	28	-	-	PUNCT
easat-11079	196	29	variable	variable	ADJ
easat-11079	196	30	bias	bias	NOUN
easat-11079	196	31	.	.	PUNCT
easat-11079	197	1	finally	finally	ADV
easat-11079	197	2	,	,	PUNCT
easat-11079	197	3	we	we	PRON
easat-11079	197	4	did	do	AUX
easat-11079	197	5	not	not	PART
easat-11079	197	6	examine	examine	VERB
easat-11079	197	7	moderating	moderate	VERB
easat-11079	197	8	effects	effect	NOUN
easat-11079	197	9	(	(	PUNCT
easat-11079	197	10	e.g.	e.g.	ADV
easat-11079	197	11	,	,	PUNCT
easat-11079	197	12	tiktok	tiktok	ADJ
easat-11079	197	13	usage	usage	NOUN
easat-11079	197	14	frequency	frequency	NOUN
easat-11079	197	15	,	,	PUNCT
easat-11079	197	16	session	session	NOUN
easat-11079	197	17	duration	duration	NOUN
easat-11079	197	18	,	,	PUNCT
easat-11079	197	19	gender	gender	NOUN
easat-11079	197	20	,	,	PUNCT
easat-11079	197	21	monthly	monthly	ADJ
easat-11079	197	22	spending	spending	NOUN
easat-11079	197	23	)	)	PUNCT
easat-11079	197	24	.	.	PUNCT
easat-11079	198	1	future	future	ADJ
easat-11079	198	2	research	research	NOUN
easat-11079	198	3	should	should	AUX
easat-11079	198	4	:	:	PUNCT
easat-11079	198	5	(	(	PUNCT
easat-11079	198	6	i	i	NOUN
easat-11079	198	7	)	)	PUNCT
easat-11079	198	8	broaden	broaden	VERB
easat-11079	198	9	sampling	sampling	NOUN
easat-11079	198	10	frames	frame	NOUN
easat-11079	198	11	beyond	beyond	ADP
easat-11079	198	12	students	student	NOUN
easat-11079	198	13	and	and	CCONJ
easat-11079	198	14	across	across	ADP
easat-11079	198	15	regions	region	NOUN
easat-11079	198	16	;	;	PUNCT
easat-11079	198	17	(	(	PUNCT
easat-11079	198	18	ii	ii	NOUN
easat-11079	198	19	)	)	PUNCT
easat-11079	198	20	employ	employ	NOUN
easat-11079	198	21	longitudinal	longitudinal	ADJ
easat-11079	198	22	,	,	PUNCT
easat-11079	198	23	experimental	experimental	ADJ
easat-11079	198	24	,	,	PUNCT
easat-11079	198	25	or	or	CCONJ
easat-11079	198	26	clickstream	clickstream	NOUN
easat-11079	198	27	and	and	CCONJ
easat-11079	198	28	field	field	NOUN
easat-11079	198	29	data	datum	NOUN
easat-11079	198	30	to	to	PART
easat-11079	198	31	observe	observe	VERB
easat-11079	198	32	within	within	ADP
easat-11079	198	33	-	-	PUNCT
easat-11079	198	34	session	session	NOUN
easat-11079	198	35	intention	intention	NOUN
easat-11079	198	36	–	–	PUNCT
easat-11079	198	37	decision	decision	NOUN
easat-11079	198	38	trajectories	trajectory	NOUN
easat-11079	198	39	;	;	PUNCT
easat-11079	198	40	(	(	PUNCT
easat-11079	198	41	iii	iii	X
easat-11079	198	42	)	)	PUNCT
easat-11079	198	43	incorporate	incorporate	VERB
easat-11079	198	44	additional	additional	ADJ
easat-11079	198	45	constructs	construct	NOUN
easat-11079	198	46	(	(	PUNCT
easat-11079	198	47	e.g.	e.g.	ADV
easat-11079	198	48	,	,	PUNCT
easat-11079	198	49	kol	kol	PROPN
easat-11079	198	50	credibility	credibility	NOUN
easat-11079	198	51	,	,	PUNCT
easat-11079	198	52	product	product	NOUN
easat-11079	198	53	category	category	NOUN
easat-11079	198	54	characteristics	characteristic	NOUN
easat-11079	198	55	,	,	PUNCT
easat-11079	198	56	payment	payment	NOUN
easat-11079	198	57	/	/	SYM
easat-11079	198	58	logistics	logistic	NOUN
easat-11079	198	59	quality	quality	NOUN
easat-11079	198	60	)	)	PUNCT
easat-11079	198	61	,	,	PUNCT
easat-11079	198	62	and	and	CCONJ
easat-11079	198	63	test	test	NOUN
easat-11079	198	64	moderators	moderator	NOUN
easat-11079	198	65	via	via	ADP
easat-11079	198	66	mga	mga	PROPN
easat-11079	198	67	/	/	SYM
easat-11079	198	68	interaction	interaction	NOUN
easat-11079	198	69	terms	term	NOUN
easat-11079	198	70	;	;	PUNCT
easat-11079	198	71	and	and	CCONJ
easat-11079	198	72	(	(	PUNCT
easat-11079	198	73	iv	iv	X
easat-11079	198	74	)	)	PUNCT
easat-11079	198	75	strengthen	strengthen	VERB
easat-11079	198	76	design	design	NOUN
easat-11079	198	77	against	against	ADP
easat-11079	198	78	cmb	cmb	PROPN
easat-11079	198	79	(	(	PUNCT
easat-11079	198	80	temporal	temporal	ADJ
easat-11079	198	81	/	/	SYM
easat-11079	198	82	proximal	proximal	ADJ
easat-11079	198	83	separation	separation	NOUN
easat-11079	198	84	,	,	PUNCT
easat-11079	198	85	marker	marker	NOUN
easat-11079	198	86	variables	variable	NOUN
easat-11079	198	87	)	)	PUNCT
easat-11079	198	88	and	and	CCONJ
easat-11079	198	89	address	address	VERB
easat-11079	198	90	endogeneity	endogeneity	NOUN
easat-11079	198	91	(	(	PUNCT
easat-11079	198	92	e.g.	e.g.	ADV
easat-11079	198	93	,	,	PUNCT
easat-11079	198	94	gaussian	gaussian	ADJ
easat-11079	198	95	copula	copula	NOUN
easat-11079	198	96	,	,	PUNCT
easat-11079	198	97	2sls	2sls	NOUN
easat-11079	198	98	-	-	PUNCT
easat-11079	198	99	pls	pls	NOUN
easat-11079	198	100	)	)	PUNCT
easat-11079	198	101	.	.	PUNCT
easat-11079	199	1	future	future	ADJ
easat-11079	199	2	work	work	NOUN
easat-11079	199	3	may	may	AUX
easat-11079	199	4	:	:	PUNCT
easat-11079	199	5	(	(	PUNCT
easat-11079	199	6	i	i	NOUN
easat-11079	199	7	)	)	PUNCT
easat-11079	199	8	employ	employ	VERB
easat-11079	199	9	longitudinal	longitudinal	ADJ
easat-11079	199	10	or	or	CCONJ
easat-11079	199	11	experimental	experimental	ADJ
easat-11079	199	12	designs	design	NOUN
easat-11079	199	13	to	to	PART
easat-11079	199	14	strengthen	strengthen	VERB
easat-11079	199	15	causal	causal	ADJ
easat-11079	199	16	inference	inference	NOUN
easat-11079	199	17	;	;	PUNCT
easat-11079	199	18	(	(	PUNCT
easat-11079	199	19	ii	ii	NOUN
easat-11079	199	20	)	)	PUNCT
easat-11079	199	21	perform	perform	VERB
easat-11079	199	22	multi	multi	ADJ
easat-11079	199	23	-	-	NOUN
easat-11079	199	24	group	group	ADJ
easat-11079	199	25	analyses	analysis	NOUN
easat-11079	199	26	(	(	PUNCT
easat-11079	199	27	e.g.	e.g.	ADV
easat-11079	199	28	,	,	PUNCT
easat-11079	199	29	pls	pls	PROPN
easat-11079	199	30	-	-	PUNCT
easat-11079	199	31	mga	mga	PROPN
easat-11079	199	32	)	)	PUNCT
easat-11079	199	33	by	by	ADP
easat-11079	199	34	gender	gender	NOUN
easat-11079	199	35	,	,	PUNCT
easat-11079	199	36	tiktok	tiktok	ADJ
easat-11079	199	37	usage	usage	NOUN
easat-11079	199	38	frequency	frequency	NOUN
easat-11079	199	39	,	,	PUNCT
easat-11079	199	40	or	or	CCONJ
easat-11079	199	41	prior	prior	ADV
easat-11079	199	42	onlineshopping	onlineshopping	NOUN
easat-11079	199	43	experience	experience	NOUN
easat-11079	199	44	to	to	PART
easat-11079	199	45	detect	detect	VERB
easat-11079	199	46	behavioral	behavioral	ADJ
easat-11079	199	47	heterogeneity	heterogeneity	NOUN
easat-11079	199	48	;	;	PUNCT
easat-11079	199	49	(	(	PUNCT
easat-11079	199	50	iii	iii	X
easat-11079	199	51	)	)	PUNCT
easat-11079	199	52	incorporate	incorporate	VERB
easat-11079	199	53	the	the	DET
easat-11079	199	54	aforementioned	aforementioned	ADJ
easat-11079	199	55	moderators	moderator	NOUN
easat-11079	199	56	;	;	PUNCT
easat-11079	199	57	and	and	CCONJ
easat-11079	199	58	(	(	PUNCT
easat-11079	199	59	iv	iv	X
easat-11079	199	60	)	)	PUNCT
easat-11079	199	61	leverage	leverage	NOUN
easat-11079	199	62	observed	observe	VERB
easat-11079	199	63	behavioral	behavioral	ADJ
easat-11079	199	64	data	datum	NOUN
easat-11079	199	65	(	(	PUNCT
easat-11079	199	66	e.g.	e.g.	ADV
easat-11079	199	67	,	,	PUNCT
easat-11079	199	68	clickstream	clickstream	ADJ
easat-11079	199	69	/	/	SYM
easat-11079	199	70	transaction	transaction	NOUN
easat-11079	199	71	logs	log	NOUN
easat-11079	199	72	)	)	PUNCT
easat-11079	199	73	to	to	PART
easat-11079	199	74	mitigate	mitigate	VERB
easat-11079	199	75	self	self	NOUN
easat-11079	199	76	-	-	PUNCT
easat-11079	199	77	report	report	NOUN
easat-11079	199	78	bias	bias	NOUN
easat-11079	199	79	.	.	PUNCT
easat-11079	200	1	broadening	broaden	VERB
easat-11079	200	2	the	the	DET
easat-11079	200	3	sampling	sample	VERB
easat-11079	200	4	frame	frame	NOUN
easat-11079	200	5	to	to	ADP
easat-11079	200	6	young	young	ADJ
easat-11079	200	7	workers	worker	NOUN
easat-11079	200	8	and	and	CCONJ
easat-11079	200	9	other	other	ADJ
easat-11079	200	10	regions	region	NOUN
easat-11079	200	11	will	will	AUX
easat-11079	200	12	help	help	VERB
easat-11079	200	13	assess	assess	VERB
easat-11079	200	14	the	the	DET
easat-11079	200	15	model	model	NOUN
easat-11079	200	16	’s	’s	PART
easat-11079	200	17	external	external	ADJ
easat-11079	200	18	validity	validity	NOUN
easat-11079	200	19	and	and	CCONJ
easat-11079	200	20	generalizability	generalizability	NOUN
easat-11079	200	21	.	.	PUNCT
easat-11079	201	1	conclusion	conclusion	NOUN
easat-11079	201	2	.	.	PUNCT
easat-11079	202	1	in	in	ADP
easat-11079	202	2	the	the	DET
easat-11079	202	3	tiktok	tiktok	ADJ
easat-11079	202	4	livestream	livestream	NOUN
easat-11079	202	5	context	context	NOUN
easat-11079	202	6	,	,	PUNCT
easat-11079	202	7	the	the	DET
easat-11079	202	8	evidence	evidence	NOUN
easat-11079	202	9	shows	show	VERB
easat-11079	202	10	that	that	SCONJ
easat-11079	202	11	fomo	fomo	NOUN
easat-11079	202	12	,	,	PUNCT
easat-11079	202	13	sales	sale	NOUN
easat-11079	202	14	promotions	promotion	NOUN
easat-11079	202	15	,	,	PUNCT
easat-11079	202	16	and	and	CCONJ
easat-11079	202	17	social	social	ADJ
easat-11079	202	18	media	medium	NOUN
easat-11079	202	19	influence	influence	NOUN
easat-11079	202	20	jointly	jointly	ADV
easat-11079	202	21	elevate	elevate	VERB
easat-11079	202	22	online	online	ADJ
easat-11079	202	23	purchase	purchase	NOUN
easat-11079	202	24	intention	intention	NOUN
easat-11079	202	25	,	,	PUNCT
easat-11079	202	26	and	and	CCONJ
easat-11079	202	27	intention	intention	NOUN
easat-11079	202	28	is	be	AUX
easat-11079	202	29	the	the	DET
easat-11079	202	30	proximal	proximal	ADJ
easat-11079	202	31	conduit	conduit	NOUN
easat-11079	202	32	that	that	PRON
easat-11079	202	33	translates	translate	VERB
easat-11079	202	34	these	these	DET
easat-11079	202	35	stimuli	stimulus	NOUN
easat-11079	202	36	into	into	ADP
easat-11079	202	37	purchase	purchase	NOUN
easat-11079	202	38	decisions	decision	NOUN
easat-11079	202	39	.	.	PUNCT
easat-11079	203	1	fomo	fomo	NOUN
easat-11079	203	2	emerges	emerge	VERB
easat-11079	203	3	as	as	ADP
easat-11079	203	4	a	a	DET
easat-11079	203	5	platform	platform	NOUN
easat-11079	203	6	-	-	PUNCT
easat-11079	203	7	specific	specific	ADJ
easat-11079	203	8	affective	affective	NOUN
easat-11079	203	9	trigger	trigger	NOUN
easat-11079	203	10	characteristic	characteristic	NOUN
easat-11079	203	11	of	of	ADP
easat-11079	203	12	livestream	livestream	NOUN
easat-11079	203	13	immediacy	immediacy	NOUN
easat-11079	203	14	,	,	PUNCT
easat-11079	203	15	while	while	SCONJ
easat-11079	203	16	promotions	promotion	NOUN
easat-11079	203	17	act	act	VERB
easat-11079	203	18	as	as	ADP
easat-11079	203	19	a	a	DET
easat-11079	203	20	cost	cost	NOUN
easat-11079	203	21	-	-	PUNCT
easat-11079	203	22	friction	friction	NOUN
easat-11079	203	23	lubricant	lubricant	NOUN
easat-11079	203	24	that	that	PRON
easat-11079	203	25	lowers	lower	VERB
easat-11079	203	26	perceived	perceive	VERB
easat-11079	203	27	sacrifice	sacrifice	NOUN
easat-11079	203	28	;	;	PUNCT
easat-11079	203	29	social	social	ADJ
easat-11079	203	30	media	medium	NOUN
easat-11079	203	31	provides	provide	VERB
easat-11079	203	32	the	the	DET
easat-11079	203	33	contextual	contextual	ADJ
easat-11079	203	34	scaffold	scaffold	NOUN
easat-11079	203	35	and	and	CCONJ
easat-11079	203	36	social	social	ADJ
easat-11079	203	37	proof	proof	NOUN
easat-11079	203	38	that	that	PRON
easat-11079	203	39	reduce	reduce	VERB
easat-11079	203	40	perceived	perceive	VERB
easat-11079	203	41	risk	risk	NOUN
easat-11079	203	42	.	.	PUNCT
easat-11079	204	1	integrating	integrate	VERB
easat-11079	204	2	these	these	DET
easat-11079	204	3	levers	lever	NOUN
easat-11079	204	4	with	with	ADP
easat-11079	204	5	a	a	DET
easat-11079	204	6	seamless	seamless	ADJ
easat-11079	204	7	conversion	conversion	NOUN
easat-11079	204	8	experience	experience	NOUN
easat-11079	204	9	(	(	PUNCT
easat-11079	204	10	transparent	transparent	ADJ
easat-11079	204	11	offers	offer	NOUN
easat-11079	204	12	,	,	PUNCT
easat-11079	204	13	credible	credible	ADJ
easat-11079	204	14	scarcity	scarcity	NOUN
easat-11079	204	15	cues	cue	NOUN
easat-11079	204	16	,	,	PUNCT
easat-11079	204	17	and	and	CCONJ
easat-11079	204	18	low	low	ADJ
easat-11079	204	19	-	-	PUNCT
easat-11079	204	20	friction	friction	NOUN
easat-11079	204	21	checkout	checkout	NOUN
easat-11079	204	22	)	)	PUNCT
easat-11079	204	23	is	be	AUX
easat-11079	204	24	key	key	ADJ
easat-11079	204	25	to	to	ADP
easat-11079	204	26	converting	convert	VERB
easat-11079	204	27	intention	intention	NOUN
easat-11079	204	28	into	into	ADP
easat-11079	204	29	purchase	purchase	NOUN
easat-11079	204	30	among	among	ADP
easat-11079	204	31	vietnamese	vietnamese	ADJ
easat-11079	204	32	students	student	NOUN
easat-11079	204	33	on	on	ADP
easat-11079	204	34	short	short	ADJ
easat-11079	204	35	-	-	PUNCT
easat-11079	204	36	form	form	NOUN
easat-11079	204	37	video	video	NOUN
easat-11079	204	38	platforms	platform	NOUN
easat-11079	204	39	.	.	PUNCT
easat-11079	205	1	6	6	X
easat-11079	205	2	.	.	X
easat-11079	205	3	conclusion	conclusion	NOUN
easat-11079	205	4	the	the	DET
easat-11079	205	5	findings	finding	NOUN
easat-11079	205	6	confirm	confirm	VERB
easat-11079	205	7	that	that	SCONJ
easat-11079	205	8	in	in	ADP
easat-11079	205	9	the	the	DET
easat-11079	205	10	era	era	NOUN
easat-11079	205	11	of	of	ADP
easat-11079	205	12	pervasive	pervasive	ADJ
easat-11079	205	13	social	social	ADJ
easat-11079	205	14	media	medium	NOUN
easat-11079	205	15	,	,	PUNCT
easat-11079	205	16	particularly	particularly	ADV
easat-11079	205	17	on	on	ADP
easat-11079	205	18	tiktok	tiktok	NOUN
easat-11079	205	19	,	,	PUNCT
easat-11079	205	20	the	the	DET
easat-11079	205	21	online	online	ADJ
easat-11079	205	22	purchasing	purchase	VERB
easat-11079	205	23	behavior	behavior	NOUN
easat-11079	205	24	of	of	ADP
easat-11079	205	25	university	university	NOUN
easat-11079	205	26	students	student	NOUN
easat-11079	205	27	in	in	ADP
easat-11079	205	28	northern	northern	ADJ
easat-11079	205	29	vietnam	vietnam	PROPN
easat-11079	205	30	is	be	AUX
easat-11079	205	31	significantly	significantly	ADV
easat-11079	205	32	shaped	shape	VERB
easat-11079	205	33	by	by	ADP
easat-11079	205	34	fear	fear	NOUN
easat-11079	205	35	of	of	ADP
easat-11079	205	36	missing	miss	VERB
easat-11079	205	37	out	out	ADP
easat-11079	205	38	(	(	PUNCT
easat-11079	205	39	fomo	fomo	NOUN
easat-11079	205	40	)	)	PUNCT
easat-11079	205	41	,	,	PUNCT
easat-11079	205	42	social	social	ADJ
easat-11079	205	43	media	medium	NOUN
easat-11079	205	44	influence	influence	NOUN
easat-11079	205	45	(	(	PUNCT
easat-11079	205	46	mxh	mxh	NOUN
easat-11079	205	47	)	)	PUNCT
easat-11079	205	48	,	,	PUNCT
easat-11079	205	49	and	and	CCONJ
easat-11079	205	50	sales	sale	NOUN
easat-11079	205	51	promotions	promotion	NOUN
easat-11079	205	52	(	(	PUNCT
easat-11079	205	53	km	km	NOUN
easat-11079	205	54	)	)	PUNCT
easat-11079	205	55	.	.	PUNCT
easat-11079	206	1	framed	frame	VERB
easat-11079	206	2	within	within	ADP
easat-11079	206	3	the	the	DET
easat-11079	206	4	s	s	PROPN
easat-11079	206	5	–	–	PUNCT
easat-11079	206	6	o	o	NOUN
easat-11079	206	7	–	–	PUNCT
easat-11079	206	8	r	r	NOUN
easat-11079	206	9	paradigm	paradigm	NOUN
easat-11079	206	10	and	and	CCONJ
easat-11079	206	11	estimated	estimate	VERB
easat-11079	206	12	via	via	ADP
easat-11079	206	13	pls	pls	NOUN
easat-11079	206	14	-	-	PUNCT
easat-11079	206	15	sem	sem	NOUN
easat-11079	206	16	,	,	PUNCT
easat-11079	206	17	the	the	DET
easat-11079	206	18	model	model	NOUN
easat-11079	206	19	shows	show	VERB
easat-11079	206	20	that	that	SCONJ
easat-11079	206	21	these	these	DET
easat-11079	206	22	socio	socio	NOUN
easat-11079	206	23	-	-	PUNCT
easat-11079	206	24	psychological	psychological	ADJ
easat-11079	206	25	stimuli	stimulus	NOUN
easat-11079	206	26	exert	exert	VERB
easat-11079	206	27	positive	positive	ADJ
easat-11079	206	28	,	,	PUNCT
easat-11079	206	29	statistically	statistically	ADV
easat-11079	206	30	significant	significant	ADJ
easat-11079	206	31	effects	effect	NOUN
easat-11079	206	32	on	on	ADP
easat-11079	206	33	purchase	purchase	NOUN
easat-11079	206	34	intention	intention	NOUN
easat-11079	206	35	(	(	PUNCT
easat-11079	206	36	yd	yd	NOUN
easat-11079	206	37	)	)	PUNCT
easat-11079	206	38	,	,	PUNCT
easat-11079	206	39	while	while	SCONJ
easat-11079	206	40	intention	intention	NOUN
easat-11079	206	41	functions	function	NOUN
easat-11079	206	42	as	as	ADP
easat-11079	206	43	a	a	DET
easat-11079	206	44	strong	strong	ADJ
easat-11079	206	45	mediator	mediator	NOUN
easat-11079	206	46	that	that	PRON
easat-11079	206	47	translates	translate	VERB
easat-11079	206	48	external	external	ADJ
easat-11079	206	49	stimuli	stimulus	NOUN
easat-11079	206	50	into	into	ADP
easat-11079	206	51	online	online	ADJ
easat-11079	206	52	purchase	purchase	NOUN
easat-11079	206	53	decisions	decision	NOUN
easat-11079	206	54	(	(	PUNCT
easat-11079	206	55	qd	qd	NOUN
easat-11079	206	56	)	)	PUNCT
easat-11079	206	57	.	.	PUNCT
easat-11079	207	1	specifically	specifically	ADV
easat-11079	207	2	,	,	PUNCT
easat-11079	207	3	fomo	fomo	NOUN
easat-11079	207	4	emerges	emerge	VERB
easat-11079	207	5	as	as	ADP
easat-11079	207	6	the	the	DET
easat-11079	207	7	most	most	ADV
easat-11079	207	8	influential	influential	ADJ
easat-11079	207	9	antecedent	antecedent	NOUN
easat-11079	207	10	of	of	ADP
easat-11079	207	11	purchase	purchase	NOUN
easat-11079	207	12	intention	intention	NOUN
easat-11079	207	13	(	(	PUNCT
easat-11079	207	14	yd	yd	NOUN
easat-11079	207	15	)	)	PUNCT
easat-11079	207	16	,	,	PUNCT
easat-11079	207	17	reflecting	reflect	VERB
easat-11079	207	18	a	a	DET
easat-11079	207	19	prevalent	prevalent	ADJ
easat-11079	207	20	psychology	psychology	NOUN
easat-11079	207	21	among	among	ADP
easat-11079	207	22	young	young	ADJ
easat-11079	207	23	consumers	consumer	NOUN
easat-11079	207	24	in	in	ADP
easat-11079	207	25	digital	digital	ADJ
easat-11079	207	26	environments	environment	NOUN
easat-11079	207	27	where	where	SCONJ
easat-11079	207	28	“	"	PUNCT
easat-11079	207	29	trends	trend	NOUN
easat-11079	207	30	”	"	PUNCT
easat-11079	207	31	and	and	CCONJ
easat-11079	207	32	“	"	PUNCT
easat-11079	207	33	co	co	ADJ
easat-11079	207	34	-	-	ADJ
easat-11079	207	35	present	present	ADJ
easat-11079	207	36	community	community	NOUN
easat-11079	207	37	experiences	experience	NOUN
easat-11079	207	38	”	"	PUNCT
easat-11079	207	39	function	function	NOUN
easat-11079	207	40	as	as	ADP
easat-11079	207	41	social	social	ADJ
easat-11079	207	42	value	value	NOUN
easat-11079	207	43	cues	cue	NOUN
easat-11079	207	44	.	.	PUNCT
easat-11079	208	1	exposure	exposure	NOUN
easat-11079	208	2	to	to	ADP
easat-11079	208	3	urgency	urgency	NOUN
easat-11079	208	4	-	-	PUNCT
easat-11079	208	5	laden	laden	ADJ
easat-11079	208	6	content	content	NOUN
easat-11079	208	7	limited	limit	VERB
easat-11079	208	8	time	time	NOUN
easat-11079	208	9	and	and	CCONJ
easat-11079	208	10	quantity	quantity	NOUN
easat-11079	208	11	,	,	PUNCT
easat-11079	208	12	combined	combine	VERB
easat-11079	208	13	with	with	ADP
easat-11079	208	14	direct	direct	ADJ
easat-11079	208	15	social	social	ADJ
easat-11079	208	16	signals	signal	NOUN
easat-11079	208	17	(	(	PUNCT
easat-11079	208	18	e.g.	e.g.	ADV
easat-11079	208	19	,	,	PUNCT
easat-11079	208	20	live	live	ADJ
easat-11079	208	21	view	view	NOUN
easat-11079	208	22	counts	count	NOUN
easat-11079	208	23	,	,	PUNCT
easat-11079	208	24	comment	comment	NOUN
easat-11079	208	25	streams	stream	NOUN
easat-11079	208	26	,	,	PUNCT
easat-11079	208	27	visible	visible	ADJ
easat-11079	208	28	orders	order	NOUN
easat-11079	208	29	)	)	PUNCT
easat-11079	208	30	,	,	PUNCT
easat-11079	208	31	powerfully	powerfully	ADV
easat-11079	208	32	activates	activate	VERB
easat-11079	208	33	fear	fear	NOUN
easat-11079	208	34	of	of	ADP
easat-11079	208	35	missing	miss	VERB
easat-11079	208	36	out	out	ADP
easat-11079	208	37	,	,	PUNCT
easat-11079	208	38	thereby	thereby	ADV
easat-11079	208	39	increasing	increase	VERB
easat-11079	208	40	susceptibility	susceptibility	NOUN
easat-11079	208	41	to	to	PART
easat-11079	208	42	rapid	rapid	VERB
easat-11079	208	43	,	,	PUNCT
easat-11079	208	44	sometimes	sometimes	ADV
easat-11079	208	45	impulsive	impulsive	ADJ
easat-11079	208	46	,	,	PUNCT
easat-11079	208	47	purchasing	purchasing	NOUN
easat-11079	208	48	.	.	PUNCT
easat-11079	209	1	this	this	DET
easat-11079	209	2	pattern	pattern	NOUN
easat-11079	209	3	is	be	AUX
easat-11079	209	4	consistent	consistent	ADJ
easat-11079	209	5	with	with	ADP
easat-11079	209	6	recent	recent	ADJ
easat-11079	209	7	international	international	ADJ
easat-11079	209	8	evidence	evidence	NOUN
easat-11079	209	9	,	,	PUNCT
easat-11079	209	10	suggesting	suggest	VERB
easat-11079	209	11	that	that	SCONJ
easat-11079	209	12	fomo	fomo	NOUN
easat-11079	209	13	is	be	AUX
easat-11079	209	14	not	not	PART
easat-11079	209	15	merely	merely	ADV
easat-11079	209	16	a	a	DET
easat-11079	209	17	generic	generic	ADJ
easat-11079	209	18	social	social	ADJ
easat-11079	209	19	-	-	PUNCT
easat-11079	209	20	media	medium	NOUN
easat-11079	209	21	correlate	correlate	VERB
easat-11079	209	22	but	but	CCONJ
easat-11079	209	23	a	a	DET
easat-11079	209	24	robust	robust	ADJ
easat-11079	209	25	predictor	predictor	NOUN
easat-11079	209	26	of	of	ADP
easat-11079	209	27	online	online	ADJ
easat-11079	209	28	consumer	consumer	NOUN
easat-11079	209	29	behavior	behavior	NOUN
easat-11079	209	30	under	under	ADP
easat-11079	209	31	real	real	ADJ
easat-11079	209	32	-	-	PUNCT
easat-11079	209	33	time	time	NOUN
easat-11079	209	34	conditions	condition	NOUN
easat-11079	209	35	.	.	PUNCT
easat-11079	210	1	social	social	ADJ
easat-11079	210	2	media	medium	NOUN
easat-11079	210	3	(	(	PUNCT
easat-11079	210	4	mxh	mxh	NOUN
easat-11079	210	5	)	)	PUNCT
easat-11079	210	6	→	→	PUNCT
easat-11079	210	7	purchase	purchase	NOUN
easat-11079	210	8	intention	intention	NOUN
easat-11079	210	9	(	(	PUNCT
easat-11079	210	10	yd	yd	NOUN
easat-11079	210	11	)	)	PUNCT
easat-11079	210	12	.	.	PUNCT
easat-11079	211	1	the	the	DET
easat-11079	211	2	results	result	NOUN
easat-11079	211	3	indicate	indicate	VERB
easat-11079	211	4	a	a	DET
easat-11079	211	5	positive	positive	ADJ
easat-11079	211	6	,	,	PUNCT
easat-11079	211	7	albeit	albeit	SCONJ
easat-11079	211	8	smaller	small	ADJ
easat-11079	211	9	,	,	PUNCT
easat-11079	211	10	effect	effect	NOUN
easat-11079	211	11	of	of	ADP
easat-11079	211	12	social	social	ADJ
easat-11079	211	13	media	medium	NOUN
easat-11079	211	14	relative	relative	ADJ
easat-11079	211	15	to	to	ADP
easat-11079	211	16	fomo	fomo	NOUN
easat-11079	211	17	and	and	CCONJ
easat-11079	211	18	sales	sale	NOUN
easat-11079	211	19	promotions	promotion	NOUN
easat-11079	211	20	(	(	PUNCT
easat-11079	211	21	km	km	PROPN
easat-11079	211	22	)	)	PUNCT
easat-11079	211	23	.	.	PUNCT
easat-11079	212	1	social	social	ADJ
easat-11079	212	2	media	medium	NOUN
easat-11079	212	3	functions	function	NOUN
easat-11079	212	4	as	as	ADP
easat-11079	212	5	an	an	DET
easat-11079	212	6	enabling	enable	VERB
easat-11079	212	7	substrate	substrate	NOUN
easat-11079	212	8	by	by	ADP
easat-11079	212	9	cultivating	cultivate	VERB
easat-11079	212	10	trust	trust	NOUN
easat-11079	212	11	and	and	CCONJ
easat-11079	212	12	social	social	ADJ
easat-11079	212	13	proof	proof	NOUN
easat-11079	212	14	through	through	ADP
easat-11079	212	15	user	user	NOUN
easat-11079	212	16	-	-	PUNCT
easat-11079	212	17	generated	generate	VERB
easat-11079	212	18	content	content	NOUN
easat-11079	212	19	,	,	PUNCT
easat-11079	212	20	ratings	rating	NOUN
easat-11079	212	21	/	/	SYM
easat-11079	212	22	reviews	review	NOUN
easat-11079	212	23	,	,	PUNCT
easat-11079	212	24	and	and	CCONJ
easat-11079	212	25	comment	comment	NOUN
easat-11079	212	26	streams	stream	NOUN
easat-11079	212	27	.	.	PUNCT
easat-11079	213	1	when	when	SCONJ
easat-11079	213	2	students	student	NOUN
easat-11079	213	3	observe	observe	VERB
easat-11079	213	4	peers	peer	NOUN
easat-11079	213	5	,	,	PUNCT
easat-11079	213	6	kols	kol	NOUN
easat-11079	213	7	,	,	PUNCT
easat-11079	213	8	or	or	CCONJ
easat-11079	213	9	online	online	ADJ
easat-11079	213	10	communities	community	NOUN
easat-11079	213	11	sharing	share	VERB
easat-11079	213	12	and	and	CCONJ
easat-11079	213	13	purchasing	purchase	VERB
easat-11079	213	14	the	the	DET
easat-11079	213	15	same	same	ADJ
easat-11079	213	16	products	product	NOUN
easat-11079	213	17	,	,	PUNCT
easat-11079	213	18	they	they	PRON
easat-11079	213	19	perceive	perceive	VERB
easat-11079	213	20	behavioral	behavioral	ADJ
easat-11079	213	21	legitimization	legitimization	NOUN
easat-11079	213	22	as	as	ADP
easat-11079	213	23	a	a	DET
easat-11079	213	24	core	core	NOUN
easat-11079	213	25	mechanism	mechanism	NOUN
easat-11079	213	26	1213	1213	NUM
easat-11079	213	27	edelweiss	edelweiss	PROPN
easat-11079	213	28	applied	apply	VERB
easat-11079	213	29	science	science	NOUN
easat-11079	213	30	and	and	CCONJ
easat-11079	213	31	technology	technology	NOUN
easat-11079	213	32	issn	issn	PROPN
easat-11079	213	33	:	:	PUNCT
easat-11079	213	34	2576	2576	NUM
easat-11079	213	35	-	-	SYM
easat-11079	213	36	8484	8484	NUM
easat-11079	213	37	vol	vol	NOUN
easat-11079	213	38	.	.	PROPN
easat-11079	214	1	9	9	NUM
easat-11079	214	2	,	,	PUNCT
easat-11079	214	3	no	no	INTJ
easat-11079	214	4	.	.	NOUN
easat-11079	214	5	11	11	NUM
easat-11079	214	6	:	:	PUNCT
easat-11079	214	7	1204	1204	NUM
easat-11079	214	8	-	-	SYM
easat-11079	214	9	1215	1215	NUM
easat-11079	214	10	,	,	PUNCT
easat-11079	214	11	2025	2025	NUM
easat-11079	214	12	doi	doi	NOUN
easat-11079	214	13	:	:	PUNCT
easat-11079	214	14	10.55214/2576	10.55214/2576	NUM
easat-11079	214	15	-	-	SYM
easat-11079	214	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	215	1	©	©	PROPN
easat-11079	215	2	2025	2025	NUM
easat-11079	215	3	by	by	ADP
easat-11079	215	4	the	the	DET
easat-11079	215	5	authors	author	NOUN
easat-11079	215	6	;	;	PUNCT
easat-11079	215	7	licensee	licensee	PROPN
easat-11079	215	8	learning	learn	VERB
easat-11079	215	9	gate	gate	NOUN
easat-11079	215	10	of	of	ADP
easat-11079	215	11	the	the	DET
easat-11079	215	12	subjective	subjective	ADJ
easat-11079	215	13	norm	norm	NOUN
easat-11079	215	14	in	in	ADP
easat-11079	215	15	behavioral	behavioral	ADJ
easat-11079	215	16	models	model	NOUN
easat-11079	215	17	,	,	PUNCT
easat-11079	215	18	thereby	thereby	ADV
easat-11079	215	19	elevating	elevate	VERB
easat-11079	215	20	purchase	purchase	NOUN
easat-11079	215	21	intention	intention	NOUN
easat-11079	215	22	(	(	PUNCT
easat-11079	215	23	yd	yd	NOUN
easat-11079	215	24	)	)	PUNCT
easat-11079	216	1	even	even	ADV
easat-11079	216	2	if	if	SCONJ
easat-11079	216	3	the	the	DET
easat-11079	216	4	immediate	immediate	ADJ
easat-11079	216	5	“	"	PUNCT
easat-11079	216	6	push	push	NOUN
easat-11079	216	7	”	"	PUNCT
easat-11079	216	8	arises	arise	VERB
easat-11079	216	9	more	more	ADV
easat-11079	216	10	strongly	strongly	ADV
easat-11079	216	11	from	from	ADP
easat-11079	216	12	affective	affective	ADJ
easat-11079	216	13	triggers	trigger	NOUN
easat-11079	216	14	(	(	PUNCT
easat-11079	216	15	fomo	fomo	NOUN
easat-11079	216	16	)	)	PUNCT
easat-11079	216	17	and	and	CCONJ
easat-11079	216	18	economic	economic	ADJ
easat-11079	216	19	incentives	incentive	NOUN
easat-11079	216	20	(	(	PUNCT
easat-11079	216	21	km	km	NOUN
easat-11079	216	22	)	)	PUNCT
easat-11079	216	23	.	.	PUNCT
easat-11079	217	1	purchase	purchase	NOUN
easat-11079	217	2	intention	intention	NOUN
easat-11079	217	3	(	(	PUNCT
easat-11079	217	4	yd	yd	NOUN
easat-11079	217	5	)	)	PUNCT
easat-11079	217	6	→	→	NOUN
easat-11079	217	7	purchase	purchase	NOUN
easat-11079	217	8	decision	decision	NOUN
easat-11079	217	9	(	(	PUNCT
easat-11079	217	10	qd	qd	NOUN
easat-11079	217	11	)	)	PUNCT
easat-11079	217	12	.	.	PUNCT
easat-11079	218	1	the	the	DET
easat-11079	218	2	relationship	relationship	NOUN
easat-11079	218	3	is	be	AUX
easat-11079	218	4	strong	strong	ADJ
easat-11079	218	5	and	and	CCONJ
easat-11079	218	6	highly	highly	ADV
easat-11079	218	7	significant	significant	ADJ
easat-11079	218	8	(	(	PUNCT
easat-11079	218	9	p	p	X
easat-11079	218	10	<	<	X
easat-11079	218	11	0.001	0.001	NUM
easat-11079	218	12	)	)	PUNCT
easat-11079	218	13	,	,	PUNCT
easat-11079	218	14	reinforcing	reinforce	VERB
easat-11079	218	15	the	the	DET
easat-11079	218	16	proposition	proposition	NOUN
easat-11079	218	17	that	that	SCONJ
easat-11079	218	18	in	in	ADP
easat-11079	218	19	interactive	interactive	ADJ
easat-11079	218	20	,	,	PUNCT
easat-11079	218	21	short	short	ADJ
easat-11079	218	22	-	-	PUNCT
easat-11079	218	23	form	form	NOUN
easat-11079	218	24	video	video	NOUN
easat-11079	218	25	environments	environment	NOUN
easat-11079	218	26	like	like	ADP
easat-11079	218	27	tiktok	tiktok	NOUN
easat-11079	218	28	,	,	PUNCT
easat-11079	218	29	intention	intention	NOUN
easat-11079	218	30	can	can	AUX
easat-11079	218	31	rapidly	rapidly	ADV
easat-11079	218	32	crystallize	crystallize	VERB
easat-11079	218	33	into	into	ADP
easat-11079	218	34	actual	actual	ADJ
easat-11079	218	35	behavior	behavior	NOUN
easat-11079	218	36	within	within	ADP
easat-11079	218	37	the	the	DET
easat-11079	218	38	same	same	ADJ
easat-11079	218	39	viewing	view	VERB
easat-11079	218	40	session	session	NOUN
easat-11079	218	41	.	.	PUNCT
easat-11079	219	1	this	this	DET
easat-11079	219	2	finding	finding	NOUN
easat-11079	219	3	affirms	affirm	VERB
easat-11079	219	4	the	the	DET
easat-11079	219	5	suitability	suitability	NOUN
easat-11079	219	6	of	of	ADP
easat-11079	219	7	the	the	DET
easat-11079	219	8	s	s	PROPN
easat-11079	219	9	–	–	PUNCT
easat-11079	219	10	o	o	NOUN
easat-11079	219	11	–	–	PUNCT
easat-11079	219	12	r	r	NOUN
easat-11079	219	13	framework	framework	NOUN
easat-11079	219	14	and	and	CCONJ
easat-11079	219	15	highlights	highlight	NOUN
easat-11079	219	16	the	the	DET
easat-11079	219	17	value	value	NOUN
easat-11079	219	18	of	of	ADP
easat-11079	219	19	treating	treat	VERB
easat-11079	219	20	purchase	purchase	NOUN
easat-11079	219	21	intention	intention	NOUN
easat-11079	219	22	as	as	ADP
easat-11079	219	23	the	the	DET
easat-11079	219	24	proximal	proximal	ADJ
easat-11079	219	25	behavioral	behavioral	ADJ
easat-11079	219	26	mediator	mediator	NOUN
easat-11079	219	27	in	in	ADP
easat-11079	219	28	studies	study	NOUN
easat-11079	219	29	of	of	ADP
easat-11079	219	30	digital	digital	ADJ
easat-11079	219	31	consumption	consumption	NOUN
easat-11079	219	32	.	.	PUNCT
easat-11079	220	1	synthesis	synthesis	NOUN
easat-11079	220	2	.	.	PUNCT
easat-11079	220	3	taken	take	VERB
easat-11079	220	4	together	together	ADV
easat-11079	220	5	,	,	PUNCT
easat-11079	220	6	the	the	DET
easat-11079	220	7	findings	finding	NOUN
easat-11079	220	8	indicate	indicate	VERB
easat-11079	220	9	that	that	DET
easat-11079	220	10	fomo	fomo	NOUN
easat-11079	220	11	is	be	AUX
easat-11079	220	12	the	the	DET
easat-11079	220	13	dominant	dominant	ADJ
easat-11079	220	14	affective	affective	ADJ
easat-11079	220	15	stimulus	stimulus	NOUN
easat-11079	220	16	,	,	PUNCT
easat-11079	220	17	social	social	ADJ
easat-11079	220	18	media	medium	NOUN
easat-11079	220	19	is	be	AUX
easat-11079	220	20	the	the	DET
easat-11079	220	21	key	key	ADJ
easat-11079	220	22	source	source	NOUN
easat-11079	220	23	of	of	ADP
easat-11079	220	24	social	social	ADJ
easat-11079	220	25	influence	influence	NOUN
easat-11079	220	26	,	,	PUNCT
easat-11079	220	27	and	and	CCONJ
easat-11079	220	28	sales	sale	NOUN
easat-11079	220	29	promotions	promotion	NOUN
easat-11079	220	30	are	be	AUX
easat-11079	220	31	the	the	DET
easat-11079	220	32	direct	direct	ADJ
easat-11079	220	33	economic	economic	ADJ
easat-11079	220	34	lever	lever	NOUN
easat-11079	220	35	that	that	PRON
easat-11079	220	36	reduces	reduce	VERB
easat-11079	220	37	decision	decision	NOUN
easat-11079	220	38	frictions	friction	NOUN
easat-11079	220	39	.	.	PUNCT
easat-11079	221	1	these	these	DET
easat-11079	221	2	forces	force	NOUN
easat-11079	221	3	interact	interact	VERB
easat-11079	221	4	to	to	PART
easat-11079	221	5	form	form	VERB
easat-11079	221	6	an	an	DET
easat-11079	221	7	“	"	PUNCT
easat-11079	221	8	activation	activation	NOUN
easat-11079	221	9	triangle	triangle	NOUN
easat-11079	221	10	”	"	PUNCT
easat-11079	221	11	that	that	PRON
easat-11079	221	12	accelerates	accelerate	VERB
easat-11079	221	13	the	the	DET
easat-11079	221	14	transition	transition	NOUN
easat-11079	221	15	from	from	ADP
easat-11079	221	16	intention	intention	NOUN
easat-11079	221	17	to	to	ADP
easat-11079	221	18	decision	decision	NOUN
easat-11079	221	19	,	,	PUNCT
easat-11079	221	20	producing	produce	VERB
easat-11079	221	21	faster	fast	ADV
easat-11079	221	22	,	,	PUNCT
easat-11079	221	23	more	more	ADV
easat-11079	221	24	affect	affect	VERB
easat-11079	221	25	-	-	PUNCT
easat-11079	221	26	laden	laden	ADJ
easat-11079	221	27	purchases	purchase	NOUN
easat-11079	221	28	while	while	SCONJ
easat-11079	221	29	remaining	remaining	AUX
easat-11079	221	30	grounded	ground	VERB
easat-11079	221	31	in	in	ADP
easat-11079	221	32	students	student	NOUN
easat-11079	221	33	’	'	PUNCT
easat-11079	221	34	motives	motive	NOUN
easat-11079	221	35	to	to	PART
easat-11079	221	36	affiliate	affiliate	VERB
easat-11079	221	37	socially	socially	ADV
easat-11079	221	38	and	and	CCONJ
easat-11079	221	39	capitalize	capitalize	VERB
easat-11079	221	40	on	on	ADP
easat-11079	221	41	perceived	perceive	VERB
easat-11079	221	42	opportunities	opportunity	NOUN
easat-11079	221	43	.	.	PUNCT
easat-11079	222	1	this	this	DET
easat-11079	222	2	study	study	NOUN
easat-11079	222	3	has	have	VERB
easat-11079	222	4	several	several	ADJ
easat-11079	222	5	limitations	limitation	NOUN
easat-11079	222	6	.	.	PUNCT
easat-11079	223	1	the	the	DET
easat-11079	223	2	sample	sample	NOUN
easat-11079	223	3	comprises	comprise	VERB
easat-11079	223	4	only	only	ADV
easat-11079	223	5	undergraduates	undergraduate	NOUN
easat-11079	223	6	from	from	ADP
easat-11079	223	7	northern	northern	ADJ
easat-11079	223	8	vietnam	vietnam	PROPN
easat-11079	223	9	,	,	PUNCT
easat-11079	223	10	which	which	PRON
easat-11079	223	11	restricts	restrict	VERB
easat-11079	223	12	generalizability	generalizability	NOUN
easat-11079	223	13	to	to	ADP
easat-11079	223	14	other	other	ADJ
easat-11079	223	15	regions	region	NOUN
easat-11079	223	16	and	and	CCONJ
easat-11079	223	17	non	non	ADJ
easat-11079	223	18	-	-	ADJ
easat-11079	223	19	student	student	ADJ
easat-11079	223	20	populations	population	NOUN
easat-11079	223	21	.	.	PUNCT
easat-11079	224	1	the	the	DET
easat-11079	224	2	crosssectional	crosssectional	ADJ
easat-11079	224	3	design	design	NOUN
easat-11079	224	4	weakens	weaken	VERB
easat-11079	224	5	causal	causal	NOUN
easat-11079	224	6	inference	inference	NOUN
easat-11079	224	7	.	.	PUNCT
easat-11079	225	1	in	in	ADP
easat-11079	225	2	addition	addition	NOUN
easat-11079	225	3	,	,	PUNCT
easat-11079	225	4	important	important	ADJ
easat-11079	225	5	factors	factor	NOUN
easat-11079	225	6	such	such	ADJ
easat-11079	225	7	as	as	ADP
easat-11079	225	8	kol	kol	PROPN
easat-11079	225	9	/	/	SYM
easat-11079	225	10	source	source	NOUN
easat-11079	225	11	credibility	credibility	NOUN
easat-11079	225	12	,	,	PUNCT
easat-11079	225	13	livestream	livestream	NOUN
easat-11079	225	14	quality	quality	NOUN
easat-11079	225	15	,	,	PUNCT
easat-11079	225	16	and	and	CCONJ
easat-11079	225	17	perceived	perceive	VERB
easat-11079	225	18	risk	risk	NOUN
easat-11079	225	19	were	be	AUX
easat-11079	225	20	not	not	PART
easat-11079	225	21	incorporated	incorporate	VERB
easat-11079	225	22	,	,	PUNCT
easat-11079	225	23	which	which	PRON
easat-11079	225	24	may	may	AUX
easat-11079	225	25	limit	limit	VERB
easat-11079	225	26	the	the	DET
easat-11079	225	27	explained	explain	VERB
easat-11079	225	28	variance	variance	NOUN
easat-11079	225	29	of	of	ADP
easat-11079	225	30	purchase	purchase	NOUN
easat-11079	225	31	decision	decision	NOUN
easat-11079	225	32	(	(	PUNCT
easat-11079	225	33	qd	qd	NOUN
easat-11079	225	34	)	)	PUNCT
easat-11079	225	35	.	.	PUNCT
easat-11079	226	1	future	future	ADJ
easat-11079	226	2	research	research	NOUN
easat-11079	226	3	should	should	AUX
easat-11079	226	4	broaden	broaden	VERB
easat-11079	226	5	the	the	DET
easat-11079	226	6	sampling	sample	VERB
easat-11079	226	7	frame	frame	NOUN
easat-11079	226	8	,	,	PUNCT
easat-11079	226	9	employ	employ	VERB
easat-11079	226	10	longitudinal	longitudinal	ADJ
easat-11079	226	11	or	or	CCONJ
easat-11079	226	12	experimental	experimental	ADJ
easat-11079	226	13	designs	design	NOUN
easat-11079	226	14	,	,	PUNCT
easat-11079	226	15	and	and	CCONJ
easat-11079	226	16	include	include	VERB
easat-11079	226	17	relevant	relevant	ADJ
easat-11079	226	18	moderators	moderator	NOUN
easat-11079	226	19	/	/	SYM
easat-11079	226	20	controls	control	NOUN
easat-11079	226	21	to	to	PART
easat-11079	226	22	further	far	ADV
easat-11079	226	23	refine	refine	VERB
easat-11079	226	24	the	the	DET
easat-11079	226	25	behavioral	behavioral	ADJ
easat-11079	226	26	model	model	NOUN
easat-11079	226	27	in	in	ADP
easat-11079	226	28	the	the	DET
easat-11079	226	29	tiktok	tiktok	ADJ
easat-11079	226	30	environment	environment	NOUN
easat-11079	226	31	.	.	PUNCT
easat-11079	227	1	managerial	managerial	ADJ
easat-11079	227	2	implications	implication	NOUN
easat-11079	227	3	.	.	PUNCT
easat-11079	228	1	the	the	DET
easat-11079	228	2	findings	finding	NOUN
easat-11079	228	3	provide	provide	VERB
easat-11079	228	4	actionable	actionable	ADJ
easat-11079	228	5	guidance	guidance	NOUN
easat-11079	228	6	for	for	ADP
easat-11079	228	7	e	e	NOUN
easat-11079	228	8	-	-	NOUN
easat-11079	228	9	commerce	commerce	NOUN
easat-11079	228	10	firms	firm	NOUN
easat-11079	228	11	and	and	CCONJ
easat-11079	228	12	tiktok	tiktok	ADJ
easat-11079	228	13	retailers	retailer	NOUN
easat-11079	228	14	to	to	PART
easat-11079	228	15	optimize	optimize	VERB
easat-11079	228	16	marketing	marketing	NOUN
easat-11079	228	17	strategies	strategy	NOUN
easat-11079	228	18	.	.	PUNCT
easat-11079	229	1	first	first	ADV
easat-11079	229	2	,	,	PUNCT
easat-11079	229	3	leverage	leverage	NOUN
easat-11079	229	4	fomo	fomo	NOUN
easat-11079	229	5	ethically	ethically	ADV
easat-11079	229	6	and	and	CCONJ
easat-11079	229	7	transparently	transparently	ADV
easat-11079	229	8	:	:	PUNCT
easat-11079	229	9	time	time	NOUN
easat-11079	229	10	-	-	PUNCT
easat-11079	229	11	limited	limited	ADJ
easat-11079	229	12	and	and	CCONJ
easat-11079	229	13	“	"	PUNCT
easat-11079	229	14	only	only	ADV
easat-11079	229	15	x	x	ADP
easat-11079	229	16	items	item	NOUN
easat-11079	229	17	left	leave	VERB
easat-11079	229	18	”	"	PUNCT
easat-11079	229	19	messages	message	NOUN
easat-11079	229	20	must	must	AUX
easat-11079	229	21	be	be	AUX
easat-11079	229	22	grounded	ground	VERB
easat-11079	229	23	in	in	ADP
easat-11079	229	24	verifiable	verifiable	ADJ
easat-11079	229	25	inventory	inventory	NOUN
easat-11079	229	26	and	and	CCONJ
easat-11079	229	27	real	real	ADJ
easat-11079	229	28	-	-	PUNCT
easat-11079	229	29	time	time	NOUN
easat-11079	229	30	data	datum	NOUN
easat-11079	229	31	;	;	PUNCT
easat-11079	229	32	avoid	avoid	VERB
easat-11079	229	33	artificial	artificial	ADJ
easat-11079	229	34	scarcity	scarcity	NOUN
easat-11079	229	35	,	,	PUNCT
easat-11079	229	36	which	which	PRON
easat-11079	229	37	undermines	undermine	VERB
easat-11079	229	38	trust	trust	NOUN
easat-11079	229	39	among	among	ADP
easat-11079	229	40	young	young	ADJ
easat-11079	229	41	consumers	consumer	NOUN
easat-11079	229	42	.	.	PUNCT
easat-11079	230	1	second	second	ADV
easat-11079	230	2	,	,	PUNCT
easat-11079	230	3	disclose	disclose	VERB
easat-11079	230	4	promotions	promotion	NOUN
easat-11079	230	5	clearly	clearly	ADV
easat-11079	230	6	and	and	CCONJ
easat-11079	230	7	display	display	VERB
easat-11079	230	8	the	the	DET
easat-11079	230	9	all	all	ADV
easat-11079	230	10	-	-	PUNCT
easat-11079	230	11	in	in	NOUN
easat-11079	230	12	(	(	PUNCT
easat-11079	230	13	“	"	PUNCT
easat-11079	230	14	final	final	ADJ
easat-11079	230	15	”	"	PUNCT
easat-11079	230	16	)	)	PUNCT
easat-11079	230	17	price	price	NOUN
easat-11079	230	18	prior	prior	ADV
easat-11079	230	19	to	to	ADP
easat-11079	230	20	checkout	checkout	NOUN
easat-11079	230	21	(	(	PUNCT
easat-11079	230	22	including	include	VERB
easat-11079	230	23	shipping	shipping	NOUN
easat-11079	230	24	and	and	CCONJ
easat-11079	230	25	fees	fee	NOUN
easat-11079	230	26	)	)	PUNCT
easat-11079	230	27	to	to	PART
easat-11079	230	28	reduce	reduce	VERB
easat-11079	230	29	decisional	decisional	ADJ
easat-11079	230	30	hesitation	hesitation	NOUN
easat-11079	230	31	and	and	CCONJ
easat-11079	230	32	facilitate	facilitate	NOUN
easat-11079	230	33	conversion	conversion	NOUN
easat-11079	230	34	.	.	PUNCT
easat-11079	231	1	second	second	ADV
easat-11079	231	2	,	,	PUNCT
easat-11079	231	3	strengthen	strengthen	VERB
easat-11079	231	4	social	social	ADJ
easat-11079	231	5	proof	proof	NOUN
easat-11079	231	6	.	.	PUNCT
easat-11079	232	1	authentic	authentic	ADJ
easat-11079	232	2	,	,	PUNCT
easat-11079	232	3	purchase	purchase	NOUN
easat-11079	232	4	-	-	PUNCT
easat-11079	232	5	verified	verify	VERB
easat-11079	232	6	reviews	review	NOUN
easat-11079	232	7	,	,	PUNCT
easat-11079	232	8	comments	comment	NOUN
easat-11079	232	9	from	from	ADP
easat-11079	232	10	real	real	ADJ
easat-11079	232	11	buyers	buyer	NOUN
easat-11079	232	12	,	,	PUNCT
easat-11079	232	13	and	and	CCONJ
easat-11079	232	14	highly	highly	ADV
easat-11079	232	15	interactive	interactive	ADJ
easat-11079	232	16	livestreams	livestream	NOUN
easat-11079	232	17	reinforce	reinforce	VERB
easat-11079	232	18	trust	trust	NOUN
easat-11079	232	19	.	.	PUNCT
easat-11079	233	1	collaborations	collaboration	NOUN
easat-11079	233	2	with	with	ADP
easat-11079	233	3	kols	kols	PROPN
easat-11079	233	4	/	/	SYM
easat-11079	233	5	micro	micro	NOUN
easat-11079	233	6	-	-	NOUN
easat-11079	233	7	influencers	influencer	NOUN
easat-11079	233	8	whose	whose	DET
easat-11079	233	9	personas	persona	NOUN
easat-11079	233	10	align	align	VERB
easat-11079	233	11	with	with	ADP
easat-11079	233	12	student	student	NOUN
easat-11079	233	13	lifestyles	lifestyle	NOUN
easat-11079	233	14	increase	increase	VERB
easat-11079	233	15	message	message	NOUN
easat-11079	233	16	relevance	relevance	NOUN
easat-11079	233	17	and	and	CCONJ
easat-11079	233	18	improve	improve	VERB
easat-11079	233	19	reach	reach	VERB
easat-11079	233	20	within	within	ADP
easat-11079	233	21	this	this	DET
easat-11079	233	22	segment	segment	NOUN
easat-11079	233	23	.	.	PUNCT
easat-11079	234	1	third	third	ADV
easat-11079	234	2	,	,	PUNCT
easat-11079	234	3	optimize	optimize	VERB
easat-11079	234	4	the	the	DET
easat-11079	234	5	conversion	conversion	NOUN
easat-11079	234	6	flow	flow	NOUN
easat-11079	234	7	.	.	PUNCT
easat-11079	235	1	streamline	streamline	VERB
easat-11079	235	2	checkout	checkout	NOUN
easat-11079	235	3	by	by	ADP
easat-11079	235	4	reducing	reduce	VERB
easat-11079	235	5	steps	step	NOUN
easat-11079	235	6	,	,	PUNCT
easat-11079	235	7	integrating	integrate	VERB
easat-11079	235	8	widely	widely	ADV
easat-11079	235	9	used	use	VERB
easat-11079	235	10	digital	digital	ADJ
easat-11079	235	11	wallets	wallet	NOUN
easat-11079	235	12	,	,	PUNCT
easat-11079	235	13	and	and	CCONJ
easat-11079	235	14	offering	offer	VERB
easat-11079	235	15	expedited	expedite	VERB
easat-11079	235	16	delivery	delivery	NOUN
easat-11079	235	17	options	option	NOUN
easat-11079	235	18	.	.	PUNCT
easat-11079	236	1	a	a	DET
easat-11079	236	2	smooth	smooth	ADJ
easat-11079	236	3	,	,	PUNCT
easat-11079	236	4	interruption	interruption	NOUN
easat-11079	236	5	-	-	PUNCT
easat-11079	236	6	free	free	ADJ
easat-11079	236	7	experience	experience	NOUN
easat-11079	236	8	lowers	lower	VERB
easat-11079	236	9	friction	friction	NOUN
easat-11079	236	10	and	and	CCONJ
easat-11079	236	11	accelerates	accelerate	VERB
easat-11079	236	12	the	the	DET
easat-11079	236	13	translation	translation	NOUN
easat-11079	236	14	of	of	ADP
easat-11079	236	15	purchase	purchase	NOUN
easat-11079	236	16	intention	intention	NOUN
easat-11079	236	17	into	into	ADP
easat-11079	236	18	actual	actual	ADJ
easat-11079	236	19	purchase	purchase	NOUN
easat-11079	236	20	within	within	ADP
easat-11079	236	21	the	the	DET
easat-11079	236	22	same	same	ADJ
easat-11079	236	23	tiktok	tiktok	ADJ
easat-11079	236	24	viewing	view	VERB
easat-11079	236	25	session	session	NOUN
easat-11079	236	26	.	.	PUNCT
easat-11079	237	1	finally	finally	ADV
easat-11079	237	2	,	,	PUNCT
easat-11079	237	3	institutionalize	institutionalize	VERB
easat-11079	237	4	continuous	continuous	ADJ
easat-11079	237	5	monitoring	monitoring	NOUN
easat-11079	237	6	.	.	PUNCT
easat-11079	238	1	key	key	ADJ
easat-11079	238	2	funnel	funnel	NOUN
easat-11079	238	3	metrics	metric	NOUN
easat-11079	238	4	such	such	ADJ
easat-11079	238	5	as	as	ADP
easat-11079	238	6	add	add	VERB
easat-11079	238	7	-	-	PUNCT
easat-11079	238	8	to	to	ADP
easat-11079	238	9	-	-	PUNCT
easat-11079	238	10	cart	cart	NOUN
easat-11079	238	11	rate	rate	NOUN
easat-11079	238	12	,	,	PUNCT
easat-11079	238	13	checkout	checkout	NOUN
easat-11079	238	14	completion	completion	NOUN
easat-11079	238	15	rate	rate	NOUN
easat-11079	238	16	,	,	PUNCT
easat-11079	238	17	and	and	CCONJ
easat-11079	238	18	the	the	DET
easat-11079	238	19	average	average	ADJ
easat-11079	238	20	latency	latency	NOUN
easat-11079	238	21	between	between	ADP
easat-11079	238	22	purchase	purchase	NOUN
easat-11079	238	23	intention	intention	NOUN
easat-11079	238	24	(	(	PUNCT
easat-11079	238	25	yd	yd	NOUN
easat-11079	238	26	)	)	PUNCT
easat-11079	238	27	and	and	CCONJ
easat-11079	238	28	purchase	purchase	NOUN
easat-11079	238	29	decision	decision	NOUN
easat-11079	238	30	(	(	PUNCT
easat-11079	238	31	qd	qd	NOUN
easat-11079	238	32	)	)	PUNCT
easat-11079	238	33	should	should	AUX
easat-11079	238	34	be	be	AUX
easat-11079	238	35	tracked	track	VERB
easat-11079	238	36	on	on	ADP
easat-11079	238	37	an	an	DET
easat-11079	238	38	ongoing	ongoing	ADJ
easat-11079	238	39	basis	basis	NOUN
easat-11079	238	40	.	.	PUNCT
easat-11079	239	1	leveraging	leverage	VERB
easat-11079	239	2	these	these	DET
easat-11079	239	3	data	datum	NOUN
easat-11079	239	4	,	,	PUNCT
easat-11079	239	5	firms	firm	NOUN
easat-11079	239	6	can	can	AUX
easat-11079	239	7	conduct	conduct	VERB
easat-11079	239	8	a	a	DET
easat-11079	239	9	/	/	SYM
easat-11079	239	10	b	b	NOUN
easat-11079	239	11	experiments	experiment	NOUN
easat-11079	239	12	to	to	PART
easat-11079	239	13	optimize	optimize	VERB
easat-11079	239	14	fomo	fomo	ADJ
easat-11079	239	15	message	message	NOUN
easat-11079	239	16	framing	framing	NOUN
easat-11079	239	17	,	,	PUNCT
easat-11079	239	18	promotion	promotion	NOUN
easat-11079	239	19	type	type	NOUN
easat-11079	239	20	,	,	PUNCT
easat-11079	239	21	and	and	CCONJ
easat-11079	239	22	livestream	livestream	PROPN
easat-11079	239	23	scheduling	scheduling	NOUN
easat-11079	239	24	,	,	PUNCT
easat-11079	239	25	thereby	thereby	ADV
easat-11079	239	26	identifying	identify	VERB
easat-11079	239	27	statistically	statistically	ADV
easat-11079	239	28	superior	superior	ADJ
easat-11079	239	29	variants	variant	NOUN
easat-11079	239	30	and	and	CCONJ
easat-11079	239	31	improving	improve	VERB
easat-11079	239	32	conversion	conversion	NOUN
easat-11079	239	33	performance	performance	NOUN
easat-11079	239	34	.	.	PUNCT
easat-11079	240	1	tiktok	tiktok	NOUN
easat-11079	240	2	should	should	AUX
easat-11079	240	3	develop	develop	VERB
easat-11079	240	4	transparent	transparent	ADJ
easat-11079	240	5	fomo	fomo	NOUN
easat-11079	240	6	-	-	PUNCT
easat-11079	240	7	support	support	NOUN
easat-11079	240	8	tools	tool	NOUN
easat-11079	240	9	alongside	alongside	ADP
easat-11079	240	10	consumer	consumer	NOUN
easat-11079	240	11	-	-	PUNCT
easat-11079	240	12	protection	protection	NOUN
easat-11079	240	13	features	feature	NOUN
easat-11079	240	14	,	,	PUNCT
easat-11079	240	15	such	such	ADJ
easat-11079	240	16	as	as	ADP
easat-11079	240	17	displaying	display	VERB
easat-11079	240	18	verified	verify	VERB
easat-11079	240	19	real	real	ADJ
easat-11079	240	20	-	-	PUNCT
easat-11079	240	21	time	time	NOUN
easat-11079	240	22	inventory	inventory	NOUN
easat-11079	240	23	levels	level	NOUN
easat-11079	240	24	,	,	PUNCT
easat-11079	240	25	flagging	flag	VERB
easat-11079	240	26	suspected	suspect	VERB
easat-11079	240	27	artificial	artificial	ADJ
easat-11079	240	28	scarcity	scarcity	NOUN
easat-11079	240	29	,	,	PUNCT
easat-11079	240	30	and	and	CCONJ
easat-11079	240	31	assigning	assign	VERB
easat-11079	240	32	“	"	PUNCT
easat-11079	240	33	verified	verify	VERB
easat-11079	240	34	offer	offer	NOUN
easat-11079	240	35	”	"	PUNCT
easat-11079	240	36	badges	badge	NOUN
easat-11079	240	37	.	.	PUNCT
easat-11079	241	1	in	in	ADP
easat-11079	241	2	addition	addition	NOUN
easat-11079	241	3	,	,	PUNCT
easat-11079	241	4	the	the	DET
easat-11079	241	5	platform	platform	NOUN
easat-11079	241	6	should	should	AUX
easat-11079	241	7	standardize	standardize	VERB
easat-11079	241	8	its	its	PRON
easat-11079	241	9	review	review	NOUN
easat-11079	241	10	system	system	NOUN
easat-11079	241	11	and	and	CCONJ
easat-11079	241	12	curb	curb	VERB
easat-11079	241	13	comment	comment	NOUN
easat-11079	241	14	spam	spam	NOUN
easat-11079	241	15	,	,	PUNCT
easat-11079	241	16	leveraging	leverage	VERB
easat-11079	241	17	ai	ai	VERB
easat-11079	241	18	to	to	PART
easat-11079	241	19	detect	detect	VERB
easat-11079	241	20	and	and	CCONJ
easat-11079	241	21	filter	filter	NOUN
easat-11079	241	22	fabricated	fabricate	VERB
easat-11079	241	23	reviews	review	NOUN
easat-11079	241	24	so	so	SCONJ
easat-11079	241	25	as	as	SCONJ
easat-11079	241	26	to	to	PART
easat-11079	241	27	safeguard	safeguard	VERB
easat-11079	241	28	the	the	DET
easat-11079	241	29	credibility	credibility	NOUN
easat-11079	241	30	of	of	ADP
easat-11079	241	31	social	social	ADJ
easat-11079	241	32	proof	proof	NOUN
easat-11079	241	33	.	.	PUNCT
easat-11079	242	1	in	in	ADP
easat-11079	242	2	addition	addition	NOUN
easat-11079	242	3	,	,	PUNCT
easat-11079	242	4	tiktok	tiktok	NOUN
easat-11079	242	5	could	could	AUX
easat-11079	242	6	collaborate	collaborate	VERB
easat-11079	242	7	with	with	ADP
easat-11079	242	8	banks	bank	NOUN
easat-11079	242	9	and	and	CCONJ
easat-11079	242	10	digital	digital	ADJ
easat-11079	242	11	-	-	PUNCT
easat-11079	242	12	wallet	wallet	NOUN
easat-11079	242	13	providers	provider	NOUN
easat-11079	242	14	to	to	PART
easat-11079	242	15	implement	implement	VERB
easat-11079	242	16	secure	secure	ADJ
easat-11079	242	17	and	and	CCONJ
easat-11079	242	18	flexible	flexible	ADJ
easat-11079	242	19	payment	payment	NOUN
easat-11079	242	20	programs	program	NOUN
easat-11079	242	21	,	,	PUNCT
easat-11079	242	22	particularly	particularly	ADV
easat-11079	242	23	tailored	tailor	VERB
easat-11079	242	24	to	to	ADP
easat-11079	242	25	students	student	NOUN
easat-11079	242	26	.	.	PUNCT
easat-11079	243	1	public	public	ADJ
easat-11079	243	2	disclosure	disclosure	NOUN
easat-11079	243	3	of	of	ADP
easat-11079	243	4	open	open	ADJ
easat-11079	243	5	data	datum	NOUN
easat-11079	243	6	metrics	metric	NOUN
easat-11079	243	7	(	(	PUNCT
easat-11079	243	8	e.g.	e.g.	ADV
easat-11079	243	9	,	,	PUNCT
easat-11079	243	10	verified	verify	VERB
easat-11079	243	11	view	view	NOUN
easat-11079	243	12	counts	count	NOUN
easat-11079	243	13	,	,	PUNCT
easat-11079	243	14	authentic	authentic	ADJ
easat-11079	243	15	engagement	engagement	NOUN
easat-11079	243	16	rates	rate	NOUN
easat-11079	243	17	)	)	PUNCT
easat-11079	243	18	would	would	AUX
easat-11079	243	19	further	far	ADV
easat-11079	243	20	strengthen	strengthen	VERB
easat-11079	243	21	trust	trust	NOUN
easat-11079	243	22	and	and	CCONJ
easat-11079	243	23	enhance	enhance	VERB
easat-11079	243	24	transparency	transparency	NOUN
easat-11079	243	25	across	across	ADP
easat-11079	243	26	the	the	DET
easat-11079	243	27	social	social	ADJ
easat-11079	243	28	-	-	PUNCT
easat-11079	243	29	commerce	commerce	NOUN
easat-11079	243	30	ecosystem	ecosystem	NOUN
easat-11079	243	31	.	.	PUNCT
easat-11079	244	1	the	the	DET
easat-11079	244	2	findings	finding	NOUN
easat-11079	244	3	suggest	suggest	VERB
easat-11079	244	4	that	that	SCONJ
easat-11079	244	5	key	key	ADJ
easat-11079	244	6	opinion	opinion	NOUN
easat-11079	244	7	leaders	leader	NOUN
easat-11079	244	8	(	(	PUNCT
easat-11079	244	9	kols	kol	NOUN
easat-11079	244	10	)	)	PUNCT
easat-11079	244	11	should	should	AUX
easat-11079	244	12	balance	balance	VERB
easat-11079	244	13	persuasive	persuasive	ADJ
easat-11079	244	14	appeal	appeal	NOUN
easat-11079	244	15	with	with	ADP
easat-11079	244	16	authenticity	authenticity	NOUN
easat-11079	244	17	.	.	PUNCT
easat-11079	245	1	content	content	NOUN
easat-11079	245	2	should	should	AUX
easat-11079	245	3	be	be	AUX
easat-11079	245	4	structured	structure	VERB
easat-11079	245	5	in	in	ADP
easat-11079	245	6	three	three	NUM
easat-11079	245	7	parts	part	NOUN
easat-11079	245	8	:	:	PUNCT
easat-11079	245	9	(	(	PUNCT
easat-11079	245	10	1	1	X
easat-11079	245	11	)	)	PUNCT
easat-11079	245	12	capture	capture	VERB
easat-11079	245	13	attention	attention	NOUN
easat-11079	245	14	with	with	ADP
easat-11079	245	15	credible	credible	ADJ
easat-11079	245	16	scarcity	scarcity	NOUN
easat-11079	245	17	cues	cue	NOUN
easat-11079	245	18	or	or	CCONJ
easat-11079	245	19	promotions	promotion	NOUN
easat-11079	245	20	;	;	PUNCT
easat-11079	245	21	(	(	PUNCT
easat-11079	245	22	2	2	X
easat-11079	245	23	)	)	PUNCT
easat-11079	245	24	provide	provide	VERB
easat-11079	245	25	transparent	transparent	ADJ
easat-11079	245	26	,	,	PUNCT
easat-11079	245	27	verifiable	verifiable	ADJ
easat-11079	245	28	product	product	NOUN
easat-11079	245	29	information	information	NOUN
easat-11079	245	30	;	;	PUNCT
easat-11079	245	31	and	and	CCONJ
easat-11079	245	32	(	(	PUNCT
easat-11079	245	33	3	3	X
easat-11079	245	34	)	)	PUNCT
easat-11079	245	35	conclude	conclude	VERB
easat-11079	245	36	with	with	ADP
easat-11079	245	37	a	a	DET
easat-11079	245	38	clear	clear	ADJ
easat-11079	245	39	1214	1214	NUM
easat-11079	245	40	edelweiss	edelweiss	PROPN
easat-11079	245	41	applied	apply	VERB
easat-11079	245	42	science	science	NOUN
easat-11079	245	43	and	and	CCONJ
easat-11079	245	44	technology	technology	NOUN
easat-11079	245	45	issn	issn	PROPN
easat-11079	245	46	:	:	PUNCT
easat-11079	245	47	2576	2576	NUM
easat-11079	245	48	-	-	SYM
easat-11079	245	49	8484	8484	NUM
easat-11079	245	50	vol	vol	NOUN
easat-11079	245	51	.	.	PROPN
easat-11079	246	1	9	9	NUM
easat-11079	246	2	,	,	PUNCT
easat-11079	246	3	no	no	INTJ
easat-11079	246	4	.	.	NOUN
easat-11079	246	5	11	11	NUM
easat-11079	246	6	:	:	PUNCT
easat-11079	246	7	1204	1204	NUM
easat-11079	246	8	-	-	SYM
easat-11079	246	9	1215	1215	NUM
easat-11079	246	10	,	,	PUNCT
easat-11079	246	11	2025	2025	NUM
easat-11079	246	12	doi	doi	NOUN
easat-11079	246	13	:	:	PUNCT
easat-11079	246	14	10.55214/2576	10.55214/2576	NUM
easat-11079	246	15	-	-	SYM
easat-11079	246	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	247	1	©	©	PROPN
easat-11079	247	2	2025	2025	NUM
easat-11079	247	3	by	by	ADP
easat-11079	247	4	the	the	DET
easat-11079	247	5	authors	author	NOUN
easat-11079	247	6	;	;	PUNCT
easat-11079	247	7	licensee	licensee	PROPN
easat-11079	247	8	learning	learn	VERB
easat-11079	247	9	gate	gate	NOUN
easat-11079	247	10	call	call	NOUN
easat-11079	247	11	to	to	ADP
easat-11079	247	12	action	action	NOUN
easat-11079	247	13	.	.	PUNCT
easat-11079	248	1	disclosure	disclosure	NOUN
easat-11079	248	2	of	of	ADP
easat-11079	248	3	sponsorship	sponsorship	NOUN
easat-11079	248	4	relationships	relationship	NOUN
easat-11079	248	5	and	and	CCONJ
easat-11079	248	6	avoidance	avoidance	NOUN
easat-11079	248	7	of	of	ADP
easat-11079	248	8	exaggerated	exaggerated	ADJ
easat-11079	248	9	claims	claim	NOUN
easat-11079	248	10	are	be	AUX
easat-11079	248	11	essential	essential	ADJ
easat-11079	248	12	to	to	PART
easat-11079	248	13	sustain	sustain	VERB
easat-11079	248	14	long	long	ADJ
easat-11079	248	15	-	-	PUNCT
easat-11079	248	16	term	term	NOUN
easat-11079	248	17	credibility	credibility	NOUN
easat-11079	248	18	and	and	CCONJ
easat-11079	248	19	viewer	viewer	PROPN
easat-11079	248	20	trust	trust	PROPN
easat-11079	248	21	.	.	PUNCT
easat-11079	249	1	in	in	ADP
easat-11079	249	2	addition	addition	NOUN
easat-11079	249	3	,	,	PUNCT
easat-11079	249	4	kols	kol	NOUN
easat-11079	249	5	should	should	AUX
easat-11079	249	6	deploy	deploy	VERB
easat-11079	249	7	salient	salient	ADJ
easat-11079	249	8	social	social	ADJ
easat-11079	249	9	signals	signal	NOUN
easat-11079	249	10	such	such	ADJ
easat-11079	249	11	as	as	ADP
easat-11079	249	12	pinning	pin	VERB
easat-11079	249	13	comments	comment	NOUN
easat-11079	249	14	from	from	ADP
easat-11079	249	15	verified	verified	ADJ
easat-11079	249	16	buyers	buyer	NOUN
easat-11079	249	17	,	,	PUNCT
easat-11079	249	18	sharing	share	VERB
easat-11079	249	19	personal	personal	ADJ
easat-11079	249	20	post	post	ADJ
easat-11079	249	21	-	-	ADJ
easat-11079	249	22	use	use	ADJ
easat-11079	249	23	experiences	experience	NOUN
easat-11079	249	24	,	,	PUNCT
easat-11079	249	25	and	and	CCONJ
easat-11079	249	26	running	run	VERB
easat-11079	249	27	real	real	ADJ
easat-11079	249	28	-	-	PUNCT
easat-11079	249	29	time	time	NOUN
easat-11079	249	30	mini	mini	NOUN
easat-11079	249	31	-	-	NOUN
easat-11079	249	32	games	game	NOUN
easat-11079	249	33	that	that	PRON
easat-11079	249	34	distribute	distribute	VERB
easat-11079	249	35	discount	discount	NOUN
easat-11079	249	36	codes	code	NOUN
easat-11079	249	37	to	to	PART
easat-11079	249	38	foster	foster	VERB
easat-11079	249	39	two	two	NUM
easat-11079	249	40	-	-	PUNCT
easat-11079	249	41	way	way	NOUN
easat-11079	249	42	interaction	interaction	NOUN
easat-11079	249	43	and	and	CCONJ
easat-11079	249	44	reduce	reduce	VERB
easat-11079	249	45	psychological	psychological	ADJ
easat-11079	249	46	distance	distance	NOUN
easat-11079	249	47	from	from	ADP
easat-11079	249	48	viewers	viewer	NOUN
easat-11079	249	49	.	.	PUNCT
easat-11079	250	1	regulatory	regulatory	ADJ
easat-11079	250	2	authorities	authority	NOUN
easat-11079	250	3	should	should	AUX
easat-11079	250	4	develop	develop	VERB
easat-11079	250	5	a	a	DET
easat-11079	250	6	social	social	ADJ
easat-11079	250	7	-	-	PUNCT
easat-11079	250	8	commerce	commerce	NOUN
easat-11079	250	9	governance	governance	NOUN
easat-11079	250	10	framework	framework	NOUN
easat-11079	250	11	that	that	PRON
easat-11079	250	12	ensures	ensure	VERB
easat-11079	250	13	information	information	NOUN
easat-11079	250	14	transparency	transparency	NOUN
easat-11079	250	15	,	,	PUNCT
easat-11079	250	16	advertising	advertising	NOUN
easat-11079	250	17	oversight	oversight	NOUN
easat-11079	250	18	,	,	PUNCT
easat-11079	250	19	and	and	CCONJ
easat-11079	250	20	protection	protection	NOUN
easat-11079	250	21	of	of	ADP
easat-11079	250	22	young	young	ADJ
easat-11079	250	23	consumers	consumer	NOUN
easat-11079	250	24	’	'	PUNCT
easat-11079	250	25	rights	right	NOUN
easat-11079	250	26	.	.	PUNCT
easat-11079	251	1	for	for	ADP
easat-11079	251	2	universities	university	NOUN
easat-11079	251	3	,	,	PUNCT
easat-11079	251	4	integrating	integrate	VERB
easat-11079	251	5	digital	digital	ADJ
easat-11079	251	6	consumption	consumption	NOUN
easat-11079	251	7	literacy	literacy	NOUN
easat-11079	251	8	and	and	CCONJ
easat-11079	251	9	risk	risk	NOUN
easat-11079	251	10	-	-	PUNCT
easat-11079	251	11	recognition	recognition	NOUN
easat-11079	251	12	skills	skill	NOUN
easat-11079	251	13	into	into	ADP
easat-11079	251	14	coursework	coursework	NOUN
easat-11079	251	15	and	and	CCONJ
easat-11079	251	16	cocurricular	cocurricular	NOUN
easat-11079	251	17	activities	activity	NOUN
easat-11079	251	18	can	can	AUX
easat-11079	251	19	foster	foster	VERB
easat-11079	251	20	responsible	responsible	ADJ
easat-11079	251	21	purchasing	purchase	VERB
easat-11079	251	22	behavior	behavior	NOUN
easat-11079	251	23	and	and	CCONJ
easat-11079	251	24	reduce	reduce	VERB
easat-11079	251	25	students	student	NOUN
easat-11079	251	26	’	'	PUNCT
easat-11079	251	27	vulnerability	vulnerability	NOUN
easat-11079	251	28	to	to	PART
easat-11079	251	29	fomo	fomo	VERB
easat-11079	251	30	and	and	CCONJ
easat-11079	251	31	deceptive	deceptive	ADJ
easat-11079	251	32	promotions	promotion	NOUN
easat-11079	251	33	.	.	PUNCT
easat-11079	252	1	overall	overall	ADV
easat-11079	252	2	,	,	PUNCT
easat-11079	252	3	the	the	DET
easat-11079	252	4	findings	finding	NOUN
easat-11079	252	5	suggest	suggest	VERB
easat-11079	252	6	that	that	SCONJ
easat-11079	252	7	an	an	DET
easat-11079	252	8	effective	effective	ADJ
easat-11079	252	9	tiktok	tiktok	ADJ
easat-11079	252	10	marketing	marketing	NOUN
easat-11079	252	11	strategy	strategy	NOUN
easat-11079	252	12	should	should	AUX
easat-11079	252	13	integrate	integrate	VERB
easat-11079	252	14	three	three	NUM
easat-11079	252	15	pillars	pillar	NOUN
easat-11079	252	16	:	:	PUNCT
easat-11079	252	17	(	(	PUNCT
easat-11079	252	18	1	1	X
easat-11079	252	19	)	)	PUNCT
easat-11079	252	20	affective	affective	NOUN
easat-11079	252	21	(	(	PUNCT
easat-11079	252	22	fomo	fomo	NOUN
easat-11079	252	23	)	)	PUNCT
easat-11079	252	24	—	—	PUNCT
easat-11079	252	25	create	create	VERB
easat-11079	252	26	calibrated	calibrate	VERB
easat-11079	252	27	urgency	urgency	NOUN
easat-11079	252	28	;	;	PUNCT
easat-11079	252	29	(	(	PUNCT
easat-11079	252	30	2	2	X
easat-11079	252	31	)	)	PUNCT
easat-11079	252	32	social	social	ADJ
easat-11079	252	33	(	(	PUNCT
easat-11079	252	34	mxh	mxh	NOUN
easat-11079	252	35	)	)	PUNCT
easat-11079	252	36	—	—	PUNCT
easat-11079	252	37	build	build	VERB
easat-11079	252	38	trust	trust	NOUN
easat-11079	252	39	through	through	ADP
easat-11079	252	40	credible	credible	ADJ
easat-11079	252	41	,	,	PUNCT
easat-11079	252	42	community	community	NOUN
easat-11079	252	43	-	-	PUNCT
easat-11079	252	44	based	base	VERB
easat-11079	252	45	social	social	ADJ
easat-11079	252	46	proof	proof	NOUN
easat-11079	252	47	;	;	PUNCT
easat-11079	252	48	(	(	PUNCT
easat-11079	252	49	3	3	X
easat-11079	252	50	)	)	PUNCT
easat-11079	252	51	economic	economic	ADJ
easat-11079	252	52	(	(	PUNCT
easat-11079	252	53	km	km	PROPN
easat-11079	252	54	)	)	PUNCT
easat-11079	252	55	—	—	PUNCT
easat-11079	252	56	deliver	deliver	VERB
easat-11079	252	57	genuine	genuine	ADJ
easat-11079	252	58	value	value	NOUN
easat-11079	252	59	via	via	ADP
easat-11079	252	60	transparent	transparent	ADJ
easat-11079	252	61	promotions	promotion	NOUN
easat-11079	252	62	.	.	PUNCT
easat-11079	253	1	when	when	SCONJ
easat-11079	253	2	orchestrated	orchestrate	VERB
easat-11079	253	3	within	within	ADP
easat-11079	253	4	a	a	DET
easat-11079	253	5	short	short	ADJ
easat-11079	253	6	,	,	PUNCT
easat-11079	253	7	seamless	seamless	ADJ
easat-11079	253	8	,	,	PUNCT
easat-11079	253	9	and	and	CCONJ
easat-11079	253	10	transparent	transparent	ADJ
easat-11079	253	11	purchase	purchase	NOUN
easat-11079	253	12	journey	journey	NOUN
easat-11079	253	13	,	,	PUNCT
easat-11079	253	14	these	these	DET
easat-11079	253	15	levers	lever	NOUN
easat-11079	253	16	can	can	AUX
easat-11079	253	17	maximize	maximize	VERB
easat-11079	253	18	conversion	conversion	NOUN
easat-11079	253	19	while	while	SCONJ
easat-11079	253	20	preserving	preserve	VERB
easat-11079	253	21	trust	trust	NOUN
easat-11079	253	22	among	among	ADP
easat-11079	253	23	young	young	ADJ
easat-11079	253	24	consumers	consumer	NOUN
easat-11079	253	25	.	.	PUNCT
easat-11079	254	1	we	we	PRON
easat-11079	254	2	anticipate	anticipate	VERB
easat-11079	254	3	that	that	SCONJ
easat-11079	254	4	the	the	DET
easat-11079	254	5	foregoing	forego	VERB
easat-11079	254	6	findings	finding	NOUN
easat-11079	254	7	and	and	CCONJ
easat-11079	254	8	implications	implication	NOUN
easat-11079	254	9	not	not	PART
easat-11079	254	10	only	only	ADV
easat-11079	254	11	advance	advance	VERB
easat-11079	254	12	scholarly	scholarly	ADJ
easat-11079	254	13	understanding	understanding	NOUN
easat-11079	254	14	of	of	ADP
easat-11079	254	15	consumer	consumer	NOUN
easat-11079	254	16	behavior	behavior	NOUN
easat-11079	254	17	on	on	ADP
easat-11079	254	18	short	short	ADJ
easat-11079	254	19	-	-	PUNCT
easat-11079	254	20	form	form	NOUN
easat-11079	254	21	video	video	NOUN
easat-11079	254	22	platforms	platform	NOUN
easat-11079	254	23	but	but	CCONJ
easat-11079	254	24	also	also	ADV
easat-11079	254	25	offer	offer	VERB
easat-11079	254	26	actionable	actionable	ADJ
easat-11079	254	27	value	value	NOUN
easat-11079	254	28	for	for	ADP
easat-11079	254	29	firms	firm	NOUN
easat-11079	254	30	,	,	PUNCT
easat-11079	254	31	platforms	platform	NOUN
easat-11079	254	32	,	,	PUNCT
easat-11079	254	33	and	and	CCONJ
easat-11079	254	34	educators	educator	NOUN
easat-11079	254	35	amid	amid	ADP
easat-11079	254	36	the	the	DET
easat-11079	254	37	rapid	rapid	ADJ
easat-11079	254	38	expansion	expansion	NOUN
easat-11079	254	39	of	of	ADP
easat-11079	254	40	vietnam	vietnam	PROPN
easat-11079	254	41	’s	’s	PART
easat-11079	254	42	social	social	ADJ
easat-11079	254	43	-	-	PUNCT
easat-11079	254	44	commerce	commerce	NOUN
easat-11079	254	45	ecosystem	ecosystem	NOUN
easat-11079	254	46	.	.	PUNCT
easat-11079	255	1	transparency	transparency	NOUN
easat-11079	255	2	:	:	PUNCT
easat-11079	255	3	the	the	DET
easat-11079	255	4	authors	author	NOUN
easat-11079	255	5	confirm	confirm	VERB
easat-11079	255	6	that	that	SCONJ
easat-11079	255	7	the	the	DET
easat-11079	255	8	manuscript	manuscript	NOUN
easat-11079	255	9	is	be	AUX
easat-11079	255	10	an	an	DET
easat-11079	255	11	honest	honest	ADJ
easat-11079	255	12	,	,	PUNCT
easat-11079	255	13	accurate	accurate	ADJ
easat-11079	255	14	,	,	PUNCT
easat-11079	255	15	and	and	CCONJ
easat-11079	255	16	transparent	transparent	ADJ
easat-11079	255	17	account	account	NOUN
easat-11079	255	18	of	of	ADP
easat-11079	255	19	the	the	DET
easat-11079	255	20	study	study	NOUN
easat-11079	255	21	;	;	PUNCT
easat-11079	255	22	that	that	SCONJ
easat-11079	255	23	no	no	DET
easat-11079	255	24	vital	vital	ADJ
easat-11079	255	25	features	feature	NOUN
easat-11079	255	26	of	of	ADP
easat-11079	255	27	the	the	DET
easat-11079	255	28	study	study	NOUN
easat-11079	255	29	have	have	AUX
easat-11079	255	30	been	be	AUX
easat-11079	255	31	omitted	omit	VERB
easat-11079	255	32	;	;	PUNCT
easat-11079	255	33	and	and	CCONJ
easat-11079	255	34	that	that	SCONJ
easat-11079	255	35	any	any	DET
easat-11079	255	36	discrepancies	discrepancy	NOUN
easat-11079	255	37	from	from	ADP
easat-11079	255	38	the	the	DET
easat-11079	255	39	study	study	NOUN
easat-11079	255	40	as	as	SCONJ
easat-11079	255	41	planned	plan	VERB
easat-11079	255	42	have	have	AUX
easat-11079	255	43	been	be	AUX
easat-11079	255	44	explained	explain	VERB
easat-11079	255	45	.	.	PUNCT
easat-11079	256	1	this	this	DET
easat-11079	256	2	study	study	NOUN
easat-11079	256	3	followed	follow	VERB
easat-11079	256	4	all	all	DET
easat-11079	256	5	ethical	ethical	ADJ
easat-11079	256	6	practices	practice	NOUN
easat-11079	256	7	during	during	ADP
easat-11079	256	8	writing	writing	NOUN
easat-11079	256	9	.	.	PUNCT
easat-11079	257	1	copyright	copyright	NOUN
easat-11079	257	2	:	:	PUNCT
easat-11079	257	3	©	©	PROPN
easat-11079	257	4	2025	2025	NUM
easat-11079	257	5	by	by	ADP
easat-11079	257	6	the	the	DET
easat-11079	257	7	authors	author	NOUN
easat-11079	257	8	.	.	PUNCT
easat-11079	258	1	this	this	DET
easat-11079	258	2	article	article	NOUN
easat-11079	258	3	is	be	AUX
easat-11079	258	4	an	an	DET
easat-11079	258	5	open	open	ADJ
easat-11079	258	6	-	-	PUNCT
easat-11079	258	7	access	access	NOUN
easat-11079	258	8	article	article	NOUN
easat-11079	258	9	distributed	distribute	VERB
easat-11079	258	10	under	under	ADP
easat-11079	258	11	the	the	DET
easat-11079	258	12	terms	term	NOUN
easat-11079	258	13	and	and	CCONJ
easat-11079	258	14	conditions	condition	NOUN
easat-11079	258	15	of	of	ADP
easat-11079	258	16	the	the	DET
easat-11079	258	17	creative	creative	ADJ
easat-11079	258	18	commons	common	NOUN
easat-11079	258	19	attribution	attribution	NOUN
easat-11079	258	20	(	(	PUNCT
easat-11079	258	21	cc	cc	NOUN
easat-11079	258	22	by	by	ADP
easat-11079	258	23	)	)	PUNCT
easat-11079	258	24	license	license	NOUN
easat-11079	258	25	(	(	PUNCT
easat-11079	258	26	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-11079	258	27	)	)	PUNCT
easat-11079	258	28	.	.	PUNCT
easat-11079	259	1	references	reference	NOUN
easat-11079	259	2	[	[	X
easat-11079	259	3	1	1	X
easat-11079	259	4	]	]	PUNCT
easat-11079	259	5	t.	t.	PROPN
easat-11079	259	6	p.	p.	PROPN
easat-11079	259	7	l.	l.	PROPN
easat-11079	259	8	le	le	PROPN
easat-11079	259	9	,	,	PUNCT
easat-11079	259	10	"	"	PUNCT
easat-11079	259	11	the	the	DET
easat-11079	259	12	impact	impact	NOUN
easat-11079	259	13	of	of	ADP
easat-11079	259	14	key	key	ADJ
easat-11079	259	15	opinion	opinion	NOUN
easat-11079	259	16	leaders	leader	NOUN
easat-11079	259	17	(	(	PUNCT
easat-11079	259	18	kols	kol	NOUN
easat-11079	259	19	)	)	PUNCT
easat-11079	259	20	on	on	ADP
easat-11079	259	21	social	social	ADJ
easat-11079	259	22	networks	network	NOUN
easat-11079	259	23	on	on	ADP
easat-11079	259	24	the	the	DET
easat-11079	259	25	attitudes	attitude	NOUN
easat-11079	259	26	towards	towards	ADP
easat-11079	259	27	products	product	NOUN
easat-11079	259	28	of	of	ADP
easat-11079	259	29	customers	customer	NOUN
easat-11079	259	30	-	-	PUNCT
easat-11079	259	31	a	a	DET
easat-11079	259	32	case	case	NOUN
easat-11079	259	33	of	of	ADP
easat-11079	259	34	chau	chau	NOUN
easat-11079	259	35	bui	bui	PROPN
easat-11079	259	36	applied	apply	VERB
easat-11079	259	37	with	with	ADP
easat-11079	259	38	vietnamese	vietnamese	ADJ
easat-11079	259	39	generation	generation	NOUN
easat-11079	259	40	z	z	PROPN
easat-11079	259	41	in	in	ADP
easat-11079	259	42	ho	ho	PROPN
easat-11079	259	43	chi	chi	PROPN
easat-11079	259	44	minh	minh	PROPN
easat-11079	259	45	city	city	NOUN
easat-11079	259	46	,	,	PUNCT
easat-11079	259	47	"	"	PUNCT
easat-11079	259	48	doctoral	doctoral	ADJ
easat-11079	259	49	dissertation	dissertation	NOUN
easat-11079	259	50	,	,	PUNCT
easat-11079	259	51	2024	2024	NUM
easat-11079	259	52	.	.	PUNCT
easat-11079	260	1	[	[	X
easat-11079	260	2	2	2	NUM
easat-11079	260	3	]	]	PUNCT
easat-11079	260	4	a.	a.	NOUN
easat-11079	260	5	k.	k.	PROPN
easat-11079	260	6	przybylski	przybylski	PROPN
easat-11079	260	7	,	,	PUNCT
easat-11079	260	8	k.	k.	PROPN
easat-11079	260	9	murayama	murayama	PROPN
easat-11079	260	10	,	,	PUNCT
easat-11079	260	11	c.	c.	PROPN
easat-11079	260	12	r.	r.	PROPN
easat-11079	260	13	dehaan	dehaan	PROPN
easat-11079	260	14	,	,	PUNCT
easat-11079	260	15	and	and	CCONJ
easat-11079	260	16	v.	v.	ADP
easat-11079	260	17	gladwell	gladwell	PROPN
easat-11079	260	18	,	,	PUNCT
easat-11079	260	19	"	"	PUNCT
easat-11079	260	20	motivational	motivational	ADJ
easat-11079	260	21	,	,	PUNCT
easat-11079	260	22	emotional	emotional	ADJ
easat-11079	260	23	,	,	PUNCT
easat-11079	260	24	and	and	CCONJ
easat-11079	260	25	behavioral	behavioral	ADJ
easat-11079	260	26	correlates	correlate	NOUN
easat-11079	260	27	of	of	ADP
easat-11079	260	28	fear	fear	NOUN
easat-11079	260	29	of	of	ADP
easat-11079	260	30	missing	miss	VERB
easat-11079	260	31	out	out	ADP
easat-11079	260	32	,	,	PUNCT
easat-11079	260	33	"	"	PUNCT
easat-11079	260	34	computers	computer	NOUN
easat-11079	260	35	in	in	ADP
easat-11079	260	36	human	human	ADJ
easat-11079	260	37	behavior	behavior	NOUN
easat-11079	260	38	,	,	PUNCT
easat-11079	260	39	vol	vol	NOUN
easat-11079	260	40	.	.	PROPN
easat-11079	260	41	29	29	NUM
easat-11079	260	42	,	,	PUNCT
easat-11079	260	43	no	no	INTJ
easat-11079	260	44	.	.	NOUN
easat-11079	261	1	4	4	NUM
easat-11079	261	2	,	,	PUNCT
easat-11079	261	3	pp	pp	ADJ
easat-11079	261	4	.	.	PUNCT
easat-11079	262	1	1841	1841	NUM
easat-11079	262	2	-	-	SYM
easat-11079	262	3	1848	1848	NUM
easat-11079	262	4	,	,	PUNCT
easat-11079	262	5	2013	2013	NUM
easat-11079	262	6	.	.	PUNCT
easat-11079	263	1	https://doi.org/10.1016/j.chb.2013.02.014	https://doi.org/10.1016/j.chb.2013.02.014	PROPN
easat-11079	264	1	[	[	X
easat-11079	264	2	3	3	NUM
easat-11079	264	3	]	]	X
easat-11079	264	4	q.	q.	PROPN
easat-11079	264	5	t.	t.	PROPN
easat-11079	264	6	phương	phương	PROPN
easat-11079	264	7	,	,	PUNCT
easat-11079	264	8	"	"	PUNCT
easat-11079	264	9	the	the	DET
easat-11079	264	10	impact	impact	NOUN
easat-11079	264	11	of	of	ADP
easat-11079	264	12	promotions	promotion	NOUN
easat-11079	264	13	and	and	CCONJ
easat-11079	264	14	fear	fear	NOUN
easat-11079	264	15	of	of	ADP
easat-11079	264	16	missing	miss	VERB
easat-11079	264	17	out	out	ADP
easat-11079	264	18	on	on	ADP
easat-11079	264	19	young	young	ADJ
easat-11079	264	20	women	woman	NOUN
easat-11079	264	21	's	's	PART
easat-11079	264	22	impulsive	impulsive	ADJ
easat-11079	264	23	buying	buying	NOUN
easat-11079	264	24	decisions	decision	NOUN
easat-11079	264	25	when	when	SCONJ
easat-11079	264	26	watching	watch	VERB
easat-11079	264	27	cosmetics	cosmetic	NOUN
easat-11079	264	28	livestreams	livestream	NOUN
easat-11079	264	29	on	on	ADP
easat-11079	264	30	tiktok	tiktok	NOUN
easat-11079	264	31	,	,	PUNCT
easat-11079	264	32	"	"	PUNCT
easat-11079	264	33	2024	2024	NUM
easat-11079	264	34	.	.	PUNCT
easat-11079	265	1	[	[	X
easat-11079	265	2	4	4	NUM
easat-11079	265	3	]	]	PUNCT
easat-11079	265	4	a.	a.	NOUN
easat-11079	265	5	mehrabian	mehrabian	PROPN
easat-11079	265	6	and	and	CCONJ
easat-11079	265	7	j.	j.	PROPN
easat-11079	265	8	a.	a.	PROPN
easat-11079	265	9	russell	russell	PROPN
easat-11079	265	10	,	,	PUNCT
easat-11079	265	11	an	an	DET
easat-11079	265	12	approach	approach	NOUN
easat-11079	265	13	to	to	ADP
easat-11079	265	14	environmental	environmental	ADJ
easat-11079	265	15	psychology	psychology	NOUN
easat-11079	265	16	.	.	PUNCT
easat-11079	266	1	cambridge	cambridge	PROPN
easat-11079	266	2	,	,	PUNCT
easat-11079	266	3	ma	ma	PROPN
easat-11079	266	4	:	:	PUNCT
easat-11079	266	5	mit	mit	PROPN
easat-11079	266	6	press	press	NOUN
easat-11079	266	7	,	,	PUNCT
easat-11079	266	8	1974	1974	NUM
easat-11079	266	9	.	.	PUNCT
easat-11079	267	1	[	[	X
easat-11079	267	2	5	5	X
easat-11079	267	3	]	]	PUNCT
easat-11079	267	4	j.	j.	PROPN
easat-11079	267	5	zhang	zhang	PROPN
easat-11079	267	6	,	,	PUNCT
easat-11079	267	7	n.	n.	PROPN
easat-11079	267	8	jiang	jiang	PROPN
easat-11079	267	9	,	,	PUNCT
easat-11079	267	10	j.	j.	PROPN
easat-11079	267	11	j.	j.	PROPN
easat-11079	267	12	turner	turner	PROPN
easat-11079	267	13	,	,	PUNCT
easat-11079	267	14	and	and	CCONJ
easat-11079	267	15	s.	s.	PROPN
easat-11079	267	16	pahlevan	pahlevan	PROPN
easat-11079	267	17	-	-	PUNCT
easat-11079	267	18	sharif	sharif	PROPN
easat-11079	267	19	,	,	PUNCT
easat-11079	267	20	"	"	PUNCT
easat-11079	267	21	the	the	DET
easat-11079	267	22	impact	impact	NOUN
easat-11079	267	23	of	of	ADP
easat-11079	267	24	scarcity	scarcity	NOUN
easat-11079	267	25	on	on	ADP
easat-11079	267	26	consumers	consumer	NOUN
easat-11079	267	27	’	'	PUNCT
easat-11079	267	28	impulse	impulse	ADJ
easat-11079	267	29	buying	buying	NOUN
easat-11079	267	30	based	base	VERB
easat-11079	267	31	on	on	ADP
easat-11079	267	32	the	the	DET
easat-11079	267	33	sor	sor	NOUN
easat-11079	267	34	theory	theory	NOUN
easat-11079	267	35	,	,	PUNCT
easat-11079	267	36	"	"	PUNCT
easat-11079	267	37	frontiers	frontier	NOUN
easat-11079	267	38	in	in	ADP
easat-11079	267	39	psychology	psychology	NOUN
easat-11079	267	40	,	,	PUNCT
easat-11079	267	41	vol	vol	NOUN
easat-11079	267	42	.	.	PROPN
easat-11079	267	43	13	13	NUM
easat-11079	267	44	,	,	PUNCT
easat-11079	267	45	p.	p.	NOUN
easat-11079	267	46	792419	792419	NUM
easat-11079	267	47	,	,	PUNCT
easat-11079	267	48	2022	2022	NUM
easat-11079	267	49	.	.	PUNCT
easat-11079	268	1	https://doi.org/10.3389/fpsyg.2022.792419	https://doi.org/10.3389/fpsyg.2022.792419	X
easat-11079	268	2	[	[	X
easat-11079	268	3	6	6	NUM
easat-11079	268	4	]	]	PUNCT
easat-11079	268	5	b.	b.	PROPN
easat-11079	268	6	barton	barton	PROPN
easat-11079	268	7	,	,	PUNCT
easat-11079	268	8	n.	n.	PROPN
easat-11079	268	9	zlatevska	zlatevska	PROPN
easat-11079	268	10	,	,	PUNCT
easat-11079	268	11	and	and	CCONJ
easat-11079	268	12	h.	h.	PROPN
easat-11079	268	13	oppewal	oppewal	PROPN
easat-11079	268	14	,	,	PUNCT
easat-11079	268	15	"	"	PUNCT
easat-11079	268	16	scarcity	scarcity	NOUN
easat-11079	268	17	tactics	tactic	NOUN
easat-11079	268	18	in	in	ADP
easat-11079	268	19	marketing	marketing	NOUN
easat-11079	268	20	:	:	PUNCT
easat-11079	268	21	a	a	DET
easat-11079	268	22	meta	meta	ADJ
easat-11079	268	23	-	-	PUNCT
easat-11079	268	24	analysis	analysis	NOUN
easat-11079	268	25	of	of	ADP
easat-11079	268	26	product	product	NOUN
easat-11079	268	27	scarcity	scarcity	NOUN
easat-11079	268	28	effects	effect	NOUN
easat-11079	268	29	on	on	ADP
easat-11079	268	30	consumer	consumer	NOUN
easat-11079	268	31	purchase	purchase	NOUN
easat-11079	268	32	intentions	intention	NOUN
easat-11079	268	33	,	,	PUNCT
easat-11079	268	34	"	"	PUNCT
easat-11079	268	35	journal	journal	NOUN
easat-11079	268	36	of	of	ADP
easat-11079	268	37	retailing	retailing	NOUN
easat-11079	268	38	,	,	PUNCT
easat-11079	268	39	vol	vol	NOUN
easat-11079	268	40	.	.	PROPN
easat-11079	268	41	98	98	NUM
easat-11079	268	42	,	,	PUNCT
easat-11079	268	43	no	no	INTJ
easat-11079	268	44	.	.	NOUN
easat-11079	268	45	4	4	NUM
easat-11079	268	46	,	,	PUNCT
easat-11079	268	47	pp	pp	ADJ
easat-11079	268	48	.	.	PUNCT
easat-11079	269	1	741	741	NUM
easat-11079	269	2	-	-	SYM
easat-11079	269	3	758	758	NUM
easat-11079	269	4	,	,	PUNCT
easat-11079	269	5	2022	2022	NUM
easat-11079	269	6	.	.	PUNCT
easat-11079	270	1	https://doi.org/10.1016/j.jretai.2022.06.003	https://doi.org/10.1016/j.jretai.2022.06.003	PROPN
easat-11079	270	2	[	[	X
easat-11079	270	3	7	7	NUM
easat-11079	270	4	]	]	X
easat-11079	270	5	d.	d.	PROPN
easat-11079	270	6	b.	b.	PROPN
easat-11079	270	7	trung	trung	PROPN
easat-11079	270	8	,	,	PUNCT
easat-11079	270	9	"	"	PUNCT
easat-11079	270	10	the	the	DET
easat-11079	270	11	impact	impact	NOUN
easat-11079	270	12	of	of	ADP
easat-11079	270	13	“	"	PUNCT
easat-11079	270	14	bad	bad	ADJ
easat-11079	270	15	reviews	review	NOUN
easat-11079	270	16	”	"	PUNCT
easat-11079	270	17	on	on	ADP
easat-11079	270	18	brand	brand	NOUN
easat-11079	270	19	image	image	NOUN
easat-11079	270	20	,	,	PUNCT
easat-11079	270	21	"	"	PUNCT
easat-11079	270	22	tạp	tạp	NOUN
easat-11079	270	23	chí	chí	NOUN
easat-11079	270	24	khoa	khoa	NOUN
easat-11079	270	25	học	học	PROPN
easat-11079	270	26	đại	đại	PROPN
easat-11079	270	27	học	học	PROPN
easat-11079	270	28	đông	đông	ADJ
easat-11079	270	29	á	á	PROPN
easat-11079	270	30	,	,	PUNCT
easat-11079	270	31	vol	vol	NOUN
easat-11079	270	32	.	.	PROPN
easat-11079	270	33	2	2	NUM
easat-11079	270	34	,	,	PUNCT
easat-11079	270	35	no	no	INTJ
easat-11079	270	36	.	.	NOUN
easat-11079	270	37	3	3	NUM
easat-11079	270	38	,	,	PUNCT
easat-11079	270	39	2023	2023	NUM
easat-11079	270	40	.	.	PUNCT
easat-11079	271	1	https://doi.org/10.59907/daujs.2.3.2023.140	https://doi.org/10.59907/daujs.2.3.2023.140	NUM
easat-11079	271	2	[	[	SYM
easat-11079	271	3	8	8	NUM
easat-11079	271	4	]	]	X
easat-11079	271	5	d.	d.	PROPN
easat-11079	271	6	alt	alt	PROPN
easat-11079	271	7	,	,	PUNCT
easat-11079	271	8	"	"	PUNCT
easat-11079	271	9	assessing	assess	VERB
easat-11079	271	10	the	the	DET
easat-11079	271	11	contribution	contribution	NOUN
easat-11079	271	12	of	of	ADP
easat-11079	271	13	a	a	DET
easat-11079	271	14	constructivist	constructivist	ADJ
easat-11079	271	15	learning	learn	VERB
easat-11079	271	16	environment	environment	NOUN
easat-11079	271	17	to	to	ADP
easat-11079	271	18	academic	academic	ADJ
easat-11079	271	19	self	self	NOUN
easat-11079	271	20	-	-	PUNCT
easat-11079	271	21	efficacy	efficacy	NOUN
easat-11079	271	22	in	in	ADP
easat-11079	271	23	higher	high	ADJ
easat-11079	271	24	education	education	NOUN
easat-11079	271	25	,	,	PUNCT
easat-11079	271	26	"	"	PUNCT
easat-11079	271	27	learning	learn	VERB
easat-11079	271	28	environments	environment	NOUN
easat-11079	271	29	research	research	NOUN
easat-11079	271	30	,	,	PUNCT
easat-11079	271	31	vol	vol	NOUN
easat-11079	271	32	.	.	PROPN
easat-11079	271	33	18	18	NUM
easat-11079	271	34	,	,	PUNCT
easat-11079	271	35	pp	pp	ADJ
easat-11079	271	36	.	.	PUNCT
easat-11079	272	1	47	47	NUM
easat-11079	272	2	-	-	SYM
easat-11079	272	3	67	67	NUM
easat-11079	272	4	,	,	PUNCT
easat-11079	272	5	2015	2015	NUM
easat-11079	272	6	.	.	PUNCT
easat-11079	272	7	https://doi.org/10.1007/s10984-015-9174-5	https://doi.org/10.1007/s10984-015-9174-5	PROPN
easat-11079	273	1	[	[	X
easat-11079	273	2	9	9	NUM
easat-11079	273	3	]	]	PUNCT
easat-11079	273	4	c.	c.	PROPN
easat-11079	273	5	hayran	hayran	PROPN
easat-11079	273	6	,	,	PUNCT
easat-11079	273	7	l.	l.	PROPN
easat-11079	273	8	anik	anik	PROPN
easat-11079	273	9	,	,	PUNCT
easat-11079	273	10	and	and	CCONJ
easat-11079	273	11	z.	z.	PROPN
easat-11079	273	12	gürhan	gürhan	PROPN
easat-11079	273	13	-	-	PUNCT
easat-11079	273	14	canli	canli	NOUN
easat-11079	273	15	,	,	PUNCT
easat-11079	273	16	"	"	PUNCT
easat-11079	273	17	feeling	feeling	NOUN
easat-11079	273	18	of	of	ADP
easat-11079	273	19	missing	miss	VERB
easat-11079	273	20	out	out	ADP
easat-11079	273	21	(	(	PUNCT
easat-11079	273	22	fomo	fomo	NOUN
easat-11079	273	23	)	)	PUNCT
easat-11079	273	24	and	and	CCONJ
easat-11079	273	25	its	its	PRON
easat-11079	273	26	marketing	marketing	NOUN
easat-11079	273	27	implications	implication	NOUN
easat-11079	273	28	,	,	PUNCT
easat-11079	273	29	"	"	PUNCT
easat-11079	273	30	marketing	marketing	NOUN
easat-11079	273	31	science	science	PROPN
easat-11079	273	32	institute	institute	PROPN
easat-11079	273	33	working	working	PROPN
easat-11079	273	34	paper	paper	PROPN
easat-11079	273	35	series	series	NOUN
easat-11079	273	36	,	,	PUNCT
easat-11079	273	37	vol	vol	NOUN
easat-11079	273	38	.	.	PROPN
easat-11079	273	39	16	16	NUM
easat-11079	273	40	,	,	PUNCT
easat-11079	273	41	pp	pp	ADJ
easat-11079	273	42	.	.	PUNCT
easat-11079	274	1	16	16	NUM
easat-11079	274	2	-	-	SYM
easat-11079	274	3	131	131	NUM
easat-11079	274	4	,	,	PUNCT
easat-11079	274	5	2016	2016	NUM
easat-11079	274	6	.	.	PUNCT
easat-11079	275	1	[	[	X
easat-11079	275	2	10	10	NUM
easat-11079	275	3	]	]	PUNCT
easat-11079	275	4	m.	m.	PROPN
easat-11079	275	5	d.	d.	PROPN
easat-11079	275	6	shamout	shamout	PROPN
easat-11079	275	7	,	,	PUNCT
easat-11079	275	8	"	"	PUNCT
easat-11079	275	9	the	the	DET
easat-11079	275	10	impact	impact	NOUN
easat-11079	275	11	of	of	ADP
easat-11079	275	12	promotional	promotional	ADJ
easat-11079	275	13	tools	tool	NOUN
easat-11079	275	14	on	on	ADP
easat-11079	275	15	consumer	consumer	NOUN
easat-11079	275	16	buying	buying	NOUN
easat-11079	275	17	behavior	behavior	NOUN
easat-11079	275	18	in	in	ADP
easat-11079	275	19	retail	retail	ADJ
easat-11079	275	20	market	market	NOUN
easat-11079	275	21	,	,	PUNCT
easat-11079	275	22	"	"	PUNCT
easat-11079	275	23	international	international	ADJ
easat-11079	275	24	journal	journal	NOUN
easat-11079	275	25	of	of	ADP
easat-11079	275	26	business	business	NOUN
easat-11079	275	27	and	and	CCONJ
easat-11079	275	28	social	social	ADJ
easat-11079	275	29	science	science	NOUN
easat-11079	275	30	,	,	PUNCT
easat-11079	275	31	vol	vol	NOUN
easat-11079	275	32	.	.	PROPN
easat-11079	275	33	7	7	NUM
easat-11079	275	34	,	,	PUNCT
easat-11079	275	35	no	no	INTJ
easat-11079	275	36	.	.	NOUN
easat-11079	275	37	1	1	NUM
easat-11079	275	38	,	,	PUNCT
easat-11079	275	39	pp	pp	ADJ
easat-11079	275	40	.	.	PUNCT
easat-11079	276	1	75	75	NUM
easat-11079	276	2	-	-	SYM
easat-11079	276	3	85	85	NUM
easat-11079	276	4	,	,	PUNCT
easat-11079	276	5	2016	2016	NUM
easat-11079	276	6	.	.	PUNCT
easat-11079	277	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-11079	277	2	https://doi.org/10.1016/j.chb.2013.02.014	https://doi.org/10.1016/j.chb.2013.02.014	PROPN
easat-11079	277	3	https://doi.org/10.3389/fpsyg.2022.792419	https://doi.org/10.3389/fpsyg.2022.792419	PROPN
easat-11079	277	4	https://doi.org/10.1016/j.jretai.2022.06.003	https://doi.org/10.1016/j.jretai.2022.06.003	PROPN
easat-11079	277	5	https://doi.org/10.59907/daujs.2.3.2023.140	https://doi.org/10.59907/daujs.2.3.2023.140	PROPN
easat-11079	277	6	https://doi.org/10.1007/s10984-015-9174-5	https://doi.org/10.1007/s10984-015-9174-5	NUM
easat-11079	277	7	1215	1215	NUM
easat-11079	277	8	edelweiss	edelweiss	PROPN
easat-11079	277	9	applied	apply	VERB
easat-11079	277	10	science	science	NOUN
easat-11079	277	11	and	and	CCONJ
easat-11079	277	12	technology	technology	NOUN
easat-11079	277	13	issn	issn	PROPN
easat-11079	277	14	:	:	PUNCT
easat-11079	277	15	2576	2576	NUM
easat-11079	277	16	-	-	SYM
easat-11079	277	17	8484	8484	NUM
easat-11079	277	18	vol	vol	NOUN
easat-11079	277	19	.	.	PROPN
easat-11079	278	1	9	9	NUM
easat-11079	278	2	,	,	PUNCT
easat-11079	278	3	no	no	INTJ
easat-11079	278	4	.	.	NOUN
easat-11079	278	5	11	11	NUM
easat-11079	278	6	:	:	PUNCT
easat-11079	278	7	1204	1204	NUM
easat-11079	278	8	-	-	SYM
easat-11079	278	9	1215	1215	NUM
easat-11079	278	10	,	,	PUNCT
easat-11079	278	11	2025	2025	NUM
easat-11079	278	12	doi	doi	NOUN
easat-11079	278	13	:	:	PUNCT
easat-11079	278	14	10.55214/2576	10.55214/2576	NUM
easat-11079	278	15	-	-	SYM
easat-11079	278	16	8484.v9i11.11079	8484.v9i11.11079	NUM
easat-11079	279	1	©	©	PROPN
easat-11079	279	2	2025	2025	NUM
easat-11079	279	3	by	by	ADP
easat-11079	279	4	the	the	DET
easat-11079	279	5	authors	author	NOUN
easat-11079	279	6	;	;	PUNCT
easat-11079	279	7	licensee	licensee	PROPN
easat-11079	279	8	learning	learning	NOUN
easat-11079	279	9	gate	gate	NOUN
easat-11079	280	1	[	[	X
easat-11079	280	2	11	11	NUM
easat-11079	280	3	]	]	X
easat-11079	280	4	g.	g.	PROPN
easat-11079	280	5	b.	b.	PROPN
easat-11079	280	6	ilyas	ilyas	PROPN
easat-11079	280	7	,	,	PUNCT
easat-11079	280	8	s.	s.	PROPN
easat-11079	280	9	rahmi	rahmi	PROPN
easat-11079	280	10	,	,	PUNCT
easat-11079	280	11	h.	h.	PROPN
easat-11079	280	12	tamsah	tamsah	PROPN
easat-11079	280	13	,	,	PUNCT
easat-11079	280	14	and	and	CCONJ
easat-11079	280	15	y.	y.	PROPN
easat-11079	280	16	yusriadi	yusriadi	PROPN
easat-11079	280	17	,	,	PUNCT
easat-11079	280	18	"	"	PUNCT
easat-11079	280	19	does	do	VERB
easat-11079	280	20	fear	fear	NOUN
easat-11079	280	21	of	of	ADP
easat-11079	280	22	missing	miss	VERB
easat-11079	280	23	out	out	ADP
easat-11079	280	24	give	give	VERB
easat-11079	280	25	satisfaction	satisfaction	NOUN
easat-11079	280	26	in	in	ADP
easat-11079	280	27	purchasing	purchasing	NOUN
easat-11079	280	28	based	base	VERB
easat-11079	280	29	on	on	ADP
easat-11079	280	30	social	social	ADJ
easat-11079	280	31	media	medium	NOUN
easat-11079	280	32	content	content	NOUN
easat-11079	280	33	?	?	PUNCT
easat-11079	280	34	,	,	PUNCT
easat-11079	280	35	"	"	PUNCT
easat-11079	280	36	international	international	ADJ
easat-11079	280	37	journal	journal	NOUN
easat-11079	280	38	of	of	ADP
easat-11079	280	39	data	data	PROPN
easat-11079	280	40	&	&	CCONJ
easat-11079	280	41	network	network	PROPN
easat-11079	280	42	science	science	PROPN
easat-11079	280	43	,	,	PUNCT
easat-11079	280	44	vol	vol	NOUN
easat-11079	280	45	.	.	PROPN
easat-11079	280	46	6	6	NUM
easat-11079	280	47	,	,	PUNCT
easat-11079	280	48	no	no	INTJ
easat-11079	280	49	.	.	NOUN
easat-11079	280	50	2	2	NUM
easat-11079	280	51	,	,	PUNCT
easat-11079	280	52	pp	pp	ADJ
easat-11079	280	53	.	.	PUNCT
easat-11079	281	1	409–418	409–418	NUM
easat-11079	281	2	,	,	PUNCT
easat-11079	281	3	2022	2022	NUM
easat-11079	281	4	.	.	PUNCT
easat-11079	282	1	https://doi.org/10.5267/j.ijdns.2021.12.013	https://doi.org/10.5267/j.ijdns.2021.12.013	PROPN
easat-11079	282	2	[	[	X
easat-11079	282	3	12	12	NUM
easat-11079	282	4	]	]	PUNCT
easat-11079	282	5	i.	i.	PROPN
easat-11079	282	6	b.	b.	PROPN
easat-11079	282	7	n.	n.	PROPN
easat-11079	282	8	dwisuardinata	dwisuardinata	PROPN
easat-11079	282	9	and	and	CCONJ
easat-11079	282	10	g.	g.	PROPN
easat-11079	282	11	s.	s.	PROPN
easat-11079	282	12	darma	darma	PROPN
easat-11079	282	13	,	,	PUNCT
easat-11079	282	14	"	"	PUNCT
easat-11079	282	15	the	the	DET
easat-11079	282	16	impact	impact	NOUN
easat-11079	282	17	of	of	ADP
easat-11079	282	18	social	social	ADJ
easat-11079	282	19	influence	influence	NOUN
easat-11079	282	20	,	,	PUNCT
easat-11079	282	21	product	product	NOUN
easat-11079	282	22	knowledge	knowledge	NOUN
easat-11079	282	23	,	,	PUNCT
easat-11079	282	24	and	and	CCONJ
easat-11079	282	25	fear	fear	NOUN
easat-11079	282	26	of	of	ADP
easat-11079	282	27	missing	miss	VERB
easat-11079	282	28	out	out	ADP
easat-11079	282	29	(	(	PUNCT
easat-11079	282	30	fomo	fomo	NOUN
easat-11079	282	31	)	)	PUNCT
easat-11079	282	32	towards	towards	ADP
easat-11079	282	33	purchase	purchase	NOUN
easat-11079	282	34	intention	intention	NOUN
easat-11079	282	35	on	on	ADP
easat-11079	282	36	alcoholic	alcoholic	ADJ
easat-11079	282	37	beverage	beverage	NOUN
easat-11079	282	38	in	in	ADP
easat-11079	282	39	bali	bali	PROPN
easat-11079	282	40	,	,	PUNCT
easat-11079	282	41	"	"	PUNCT
easat-11079	282	42	binus	binus	ADJ
easat-11079	282	43	business	business	NOUN
easat-11079	282	44	review	review	NOUN
easat-11079	282	45	,	,	PUNCT
easat-11079	282	46	vol	vol	NOUN
easat-11079	282	47	.	.	PROPN
easat-11079	283	1	14	14	NUM
easat-11079	283	2	,	,	PUNCT
easat-11079	283	3	no	no	INTJ
easat-11079	283	4	.	.	NOUN
easat-11079	283	5	1	1	NUM
easat-11079	283	6	,	,	PUNCT
easat-11079	283	7	pp	pp	ADJ
easat-11079	283	8	.	.	PUNCT
easat-11079	284	1	1	1	NUM
easat-11079	284	2	-	-	SYM
easat-11079	284	3	11	11	NUM
easat-11079	284	4	,	,	PUNCT
easat-11079	284	5	2023	2023	NUM
easat-11079	284	6	.	.	PUNCT
easat-11079	285	1	[	[	X
easat-11079	285	2	13	13	NUM
easat-11079	285	3	]	]	SYM
easat-11079	285	4	i.	i.	NOUN
easat-11079	285	5	ajzen	ajzen	PROPN
easat-11079	285	6	,	,	PUNCT
easat-11079	285	7	"	"	PUNCT
easat-11079	285	8	the	the	DET
easat-11079	285	9	theory	theory	NOUN
easat-11079	285	10	of	of	ADP
easat-11079	285	11	planned	plan	VERB
easat-11079	285	12	behavior	behavior	NOUN
easat-11079	285	13	,	,	PUNCT
easat-11079	285	14	"	"	PUNCT
easat-11079	285	15	organizational	organizational	ADJ
easat-11079	285	16	behavior	behavior	NOUN
easat-11079	285	17	and	and	CCONJ
easat-11079	285	18	human	human	ADJ
easat-11079	285	19	decision	decision	NOUN
easat-11079	285	20	processes	process	NOUN
easat-11079	285	21	,	,	PUNCT
easat-11079	285	22	vol	vol	NOUN
easat-11079	285	23	.	.	PROPN
easat-11079	285	24	50	50	NUM
easat-11079	285	25	,	,	PUNCT
easat-11079	285	26	no	no	INTJ
easat-11079	285	27	.	.	NOUN
easat-11079	285	28	2	2	NUM
easat-11079	285	29	,	,	PUNCT
easat-11079	285	30	pp	pp	ADJ
easat-11079	285	31	.	.	PUNCT
easat-11079	286	1	179	179	NUM
easat-11079	286	2	-	-	SYM
easat-11079	286	3	211	211	NUM
easat-11079	286	4	,	,	PUNCT
easat-11079	286	5	1991	1991	NUM
easat-11079	286	6	.	.	PUNCT
easat-11079	287	1	https://doi.org/10.1016/0749-5978(91)90020-t	https://doi.org/10.1016/0749-5978(91)90020-t	PROPN
easat-11079	288	1	[	[	X
easat-11079	288	2	14	14	NUM
easat-11079	288	3	]	]	X
easat-11079	288	4	p.	p.	NOUN
easat-11079	288	5	a.	a.	NOUN
easat-11079	288	6	pavlou	pavlou	PROPN
easat-11079	288	7	and	and	CCONJ
easat-11079	288	8	m.	m.	PROPN
easat-11079	288	9	fygenson	fygenson	PROPN
easat-11079	288	10	,	,	PUNCT
easat-11079	288	11	"	"	PUNCT
easat-11079	288	12	understanding	understanding	NOUN
easat-11079	288	13	and	and	CCONJ
easat-11079	288	14	predicting	predict	VERB
easat-11079	288	15	electronic	electronic	ADJ
easat-11079	288	16	commerce	commerce	NOUN
easat-11079	288	17	adoption	adoption	NOUN
easat-11079	288	18	:	:	PUNCT
easat-11079	288	19	an	an	DET
easat-11079	288	20	extension	extension	NOUN
easat-11079	288	21	of	of	ADP
easat-11079	288	22	the	the	DET
easat-11079	288	23	theory	theory	NOUN
easat-11079	288	24	of	of	ADP
easat-11079	288	25	planned	plan	VERB
easat-11079	288	26	behavior	behavior	NOUN
easat-11079	288	27	,	,	PUNCT
easat-11079	288	28	"	"	PUNCT
easat-11079	288	29	mis	mis	PROPN
easat-11079	288	30	quarterly	quarterly	ADJ
easat-11079	288	31	,	,	PUNCT
easat-11079	288	32	vol	vol	NOUN
easat-11079	288	33	.	.	PROPN
easat-11079	288	34	30	30	NUM
easat-11079	288	35	,	,	PUNCT
easat-11079	288	36	no	no	INTJ
easat-11079	288	37	.	.	NOUN
easat-11079	288	38	1	1	NUM
easat-11079	288	39	,	,	PUNCT
easat-11079	288	40	pp	pp	ADJ
easat-11079	288	41	.	.	PUNCT
easat-11079	289	1	115	115	NUM
easat-11079	289	2	-	-	SYM
easat-11079	289	3	143	143	NUM
easat-11079	289	4	,	,	PUNCT
easat-11079	289	5	2006	2006	NUM
easat-11079	289	6	.	.	PUNCT
easat-11079	290	1	https://doi.org/10.2307/25148720	https://doi.org/10.2307/25148720	X
easat-11079	291	1	[	[	X
easat-11079	291	2	15	15	NUM
easat-11079	291	3	]	]	X
easat-11079	291	4	m.	m.	NOUN
easat-11079	291	5	h.	h.	PROPN
easat-11079	291	6	m.	m.	PROPN
easat-11079	291	7	javadi	javadi	PROPN
easat-11079	291	8	,	,	PUNCT
easat-11079	291	9	h.	h.	PROPN
easat-11079	291	10	r.	r.	PROPN
easat-11079	291	11	dolatabadi	dolatabadi	PROPN
easat-11079	291	12	,	,	PUNCT
easat-11079	291	13	m.	m.	NOUN
easat-11079	291	14	nourbakhsh	nourbakhsh	PROPN
easat-11079	291	15	,	,	PUNCT
easat-11079	291	16	a.	a.	NOUN
easat-11079	291	17	poursaeedi	poursaeedi	PROPN
easat-11079	291	18	,	,	PUNCT
easat-11079	291	19	and	and	CCONJ
easat-11079	291	20	a.	a.	PROPN
easat-11079	291	21	r.	r.	PROPN
easat-11079	291	22	asadollahi	asadollahi	PROPN
easat-11079	291	23	,	,	PUNCT
easat-11079	291	24	"	"	PUNCT
easat-11079	291	25	an	an	DET
easat-11079	291	26	analysis	analysis	NOUN
easat-11079	291	27	of	of	ADP
easat-11079	291	28	factors	factor	NOUN
easat-11079	291	29	affecting	affect	VERB
easat-11079	291	30	on	on	ADP
easat-11079	291	31	online	online	ADJ
easat-11079	291	32	shopping	shopping	NOUN
easat-11079	291	33	behavior	behavior	NOUN
easat-11079	291	34	of	of	ADP
easat-11079	291	35	consumers	consumer	NOUN
easat-11079	291	36	,	,	PUNCT
easat-11079	291	37	"	"	PUNCT
easat-11079	291	38	international	international	ADJ
easat-11079	291	39	journal	journal	NOUN
easat-11079	291	40	of	of	ADP
easat-11079	291	41	marketing	marketing	NOUN
easat-11079	291	42	studies	study	NOUN
easat-11079	291	43	,	,	PUNCT
easat-11079	291	44	vol	vol	NOUN
easat-11079	291	45	.	.	PROPN
easat-11079	291	46	4	4	NUM
easat-11079	291	47	,	,	PUNCT
easat-11079	291	48	no	no	INTJ
easat-11079	291	49	.	.	NOUN
easat-11079	291	50	5	5	NUM
easat-11079	291	51	,	,	PUNCT
easat-11079	291	52	p.	p.	NOUN
easat-11079	291	53	81	81	NUM
easat-11079	291	54	,	,	PUNCT
easat-11079	291	55	2012	2012	NUM
easat-11079	291	56	.	.	PUNCT
easat-11079	291	57	https://doi.org/10.5539/ijms.v4n5p81	https://doi.org/10.5539/ijms.v4n5p81	X
easat-11079	292	1	[	[	X
easat-11079	292	2	16	16	NUM
easat-11079	292	3	]	]	PUNCT
easat-11079	292	4	v.	v.	ADP
easat-11079	292	5	n.	n.	PROPN
easat-11079	292	6	le	le	PROPN
easat-11079	292	7	,	,	PUNCT
easat-11079	292	8	n.	n.	PROPN
easat-11079	292	9	t.	t.	PROPN
easat-11079	292	10	nhung	nhung	PROPN
easat-11079	292	11	,	,	PUNCT
easat-11079	292	12	and	and	CCONJ
easat-11079	292	13	t.	t.	PROPN
easat-11079	292	14	t.	t.	PROPN
easat-11079	292	15	d.	d.	PROPN
easat-11079	292	16	hanh	hanh	PROPN
easat-11079	292	17	,	,	PUNCT
easat-11079	292	18	"	"	PUNCT
easat-11079	292	19	factor	factor	NOUN
easat-11079	292	20	affecting	affect	VERB
easat-11079	292	21	online	online	ADJ
easat-11079	292	22	shopping	shopping	NOUN
easat-11079	292	23	behavior	behavior	NOUN
easat-11079	292	24	of	of	ADP
easat-11079	292	25	gen	gen	PROPN
easat-11079	292	26	z	z	PROPN
easat-11079	292	27	(	(	PUNCT
easat-11079	292	28	report	report	NOUN
easat-11079	292	29	/	/	SYM
easat-11079	292	30	thesis	thesis	NOUN
easat-11079	292	31	)	)	PUNCT
easat-11079	292	32	.	.	PUNCT
easat-11079	293	1	học	học	PROPN
easat-11079	293	2	viện	viện	PROPN
easat-11079	293	3	tài	tài	PROPN
easat-11079	293	4	chính	chính	NOUN
easat-11079	293	5	,	,	PUNCT
easat-11079	293	6	"	"	PUNCT
easat-11079	293	7	2022	2022	NUM
easat-11079	293	8	.	.	PUNCT
easat-11079	294	1	https://dlib.hvtc.edu.vn/handle/aof/22992	https://dlib.hvtc.edu.vn/handle/aof/22992	PROPN
easat-11079	294	2	[	[	X
easat-11079	294	3	17	17	NUM
easat-11079	294	4	]	]	X
easat-11079	294	5	s.	s.	PROPN
easat-11079	294	6	khaulia	khaulia	PROPN
easat-11079	294	7	,	,	PUNCT
easat-11079	294	8	"	"	PUNCT
easat-11079	294	9	the	the	DET
easat-11079	294	10	effect	effect	NOUN
easat-11079	294	11	of	of	ADP
easat-11079	294	12	attitude	attitude	NOUN
easat-11079	294	13	,	,	PUNCT
easat-11079	294	14	subjective	subjective	ADJ
easat-11079	294	15	norm	norm	NOUN
easat-11079	294	16	,	,	PUNCT
easat-11079	294	17	and	and	CCONJ
easat-11079	294	18	perceived	perceive	VERB
easat-11079	294	19	behavioral	behavioral	ADJ
easat-11079	294	20	control	control	NOUN
easat-11079	294	21	on	on	ADP
easat-11079	294	22	purchase	purchase	NOUN
easat-11079	294	23	intention	intention	NOUN
easat-11079	294	24	of	of	ADP
easat-11079	294	25	halal	halal	NOUN
easat-11079	294	26	cosmetic	cosmetic	ADJ
easat-11079	294	27	products	product	NOUN
easat-11079	294	28	with	with	ADP
easat-11079	294	29	country	country	NOUN
easat-11079	294	30	of	of	ADP
easat-11079	294	31	origin	origin	NOUN
easat-11079	294	32	and	and	CCONJ
easat-11079	294	33	brand	brand	NOUN
easat-11079	294	34	equity	equity	NOUN
easat-11079	294	35	as	as	ADP
easat-11079	294	36	moderating	moderate	VERB
easat-11079	294	37	(	(	PUNCT
easat-11079	294	38	survey	survey	NOUN
easat-11079	294	39	on	on	ADP
easat-11079	294	40	muslim	muslim	ADJ
easat-11079	294	41	women	woman	NOUN
easat-11079	294	42	in	in	ADP
easat-11079	294	43	semarang	semarang	PROPN
easat-11079	294	44	district	district	PROPN
easat-11079	294	45	)	)	PUNCT
easat-11079	294	46	,	,	PUNCT
easat-11079	294	47	"	"	PUNCT
easat-11079	294	48	social	social	ADJ
easat-11079	294	49	science	science	NOUN
easat-11079	294	50	studies	study	NOUN
easat-11079	294	51	,	,	PUNCT
easat-11079	294	52	vol	vol	NOUN
easat-11079	294	53	.	.	PROPN
easat-11079	294	54	1	1	NUM
easat-11079	294	55	,	,	PUNCT
easat-11079	294	56	no	no	INTJ
easat-11079	294	57	.	.	NOUN
easat-11079	294	58	3	3	NUM
easat-11079	294	59	,	,	PUNCT
easat-11079	294	60	pp	pp	ADJ
easat-11079	294	61	.	.	PUNCT
easat-11079	295	1	145	145	NUM
easat-11079	295	2	-	-	SYM
easat-11079	295	3	161	161	NUM
easat-11079	295	4	,	,	PUNCT
easat-11079	295	5	2021	2021	NUM
easat-11079	295	6	.	.	PUNCT
easat-11079	296	1	https://doi.org/10.47153/sss13.2352021	https://doi.org/10.47153/sss13.2352021	NOUN
easat-11079	297	1	[	[	X
easat-11079	297	2	18	18	NUM
easat-11079	297	3	]	]	PUNCT
easat-11079	297	4	a.	a.	NOUN
easat-11079	297	5	arwani	arwani	NOUN
easat-11079	297	6	,	,	PUNCT
easat-11079	297	7	"	"	PUNCT
easat-11079	297	8	issues	issue	NOUN
easat-11079	297	9	and	and	CCONJ
easat-11079	297	10	challenges	challenge	NOUN
easat-11079	297	11	of	of	ADP
easat-11079	297	12	shariah	shariah	PROPN
easat-11079	297	13	auditing	auditing	NOUN
easat-11079	297	14	in	in	ADP
easat-11079	297	15	islamic	islamic	ADJ
easat-11079	297	16	financial	financial	ADJ
easat-11079	297	17	institutions	institution	NOUN
easat-11079	297	18	and	and	CCONJ
easat-11079	297	19	corporate	corporate	ADJ
easat-11079	297	20	governance	governance	NOUN
easat-11079	297	21	compliance	compliance	NOUN
easat-11079	297	22	,	,	PUNCT
easat-11079	297	23	"	"	PUNCT
easat-11079	297	24	media	medium	NOUN
easat-11079	297	25	riset	riset	PROPN
easat-11079	297	26	akuntansi	akuntansi	PROPN
easat-11079	297	27	,	,	PUNCT
easat-11079	297	28	auditing	auditing	NOUN
easat-11079	297	29	&	&	CCONJ
easat-11079	297	30	informasi	informasi	PROPN
easat-11079	297	31	,	,	PUNCT
easat-11079	297	32	vol	vol	NOUN
easat-11079	297	33	.	.	PROPN
easat-11079	297	34	18	18	NUM
easat-11079	297	35	,	,	PUNCT
easat-11079	297	36	no	no	INTJ
easat-11079	297	37	.	.	NOUN
easat-11079	297	38	2	2	NUM
easat-11079	297	39	,	,	PUNCT
easat-11079	297	40	pp	pp	ADJ
easat-11079	297	41	.	.	PUNCT
easat-11079	298	1	169–186	169–186	NUM
easat-11079	298	2	,	,	PUNCT
easat-11079	298	3	2018	2018	NUM
easat-11079	298	4	.	.	PUNCT
easat-11079	299	1	[	[	X
easat-11079	299	2	19	19	NUM
easat-11079	299	3	]	]	PUNCT
easat-11079	299	4	r.	r.	PROPN
easat-11079	299	5	f.	f.	PROPN
easat-11079	299	6	prayoga	prayoga	PROPN
easat-11079	299	7	,	,	PUNCT
easat-11079	299	8	m.	m.	NOUN
easat-11079	299	9	setiawan	setiawan	PROPN
easat-11079	299	10	,	,	PUNCT
easat-11079	299	11	and	and	CCONJ
easat-11079	299	12	f.	f.	PROPN
easat-11079	299	13	rohman	rohman	PROPN
easat-11079	299	14	,	,	PUNCT
easat-11079	299	15	"	"	PUNCT
easat-11079	299	16	the	the	DET
easat-11079	299	17	effect	effect	NOUN
easat-11079	299	18	of	of	ADP
easat-11079	299	19	attitude	attitude	NOUN
easat-11079	299	20	,	,	PUNCT
easat-11079	299	21	subjective	subjective	ADJ
easat-11079	299	22	norm	norm	NOUN
easat-11079	299	23	and	and	CCONJ
easat-11079	299	24	behavioral	behavioral	ADJ
easat-11079	299	25	control	control	NOUN
easat-11079	299	26	on	on	ADP
easat-11079	299	27	decision	decision	NOUN
easat-11079	299	28	repurchase	repurchase	NOUN
easat-11079	299	29	intention	intention	NOUN
easat-11079	299	30	via	via	ADP
easat-11079	299	31	intent	intent	NOUN
easat-11079	299	32	(	(	PUNCT
easat-11079	299	33	a	a	DET
easat-11079	299	34	study	study	NOUN
easat-11079	299	35	on	on	ADP
easat-11079	299	36	services	service	NOUN
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easat-11079	303	2	-	-	NUM
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easat-11079	303	4	,	,	PUNCT
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easat-11079	303	6	.	.	PUNCT
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easat-11079	306	3	,	,	PUNCT
easat-11079	306	4	ca	can	AUX
easat-11079	306	5	:	:	PUNCT
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easat-11079	306	8	,	,	PUNCT
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easat-11079	306	10	.	.	PUNCT
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