id	sid	tid	token	lemma	pos
easat-11245	1	1	edelweiss	edelweiss	PROPN
easat-11245	1	2	applied	apply	VERB
easat-11245	1	3	science	science	NOUN
easat-11245	1	4	and	and	CCONJ
easat-11245	1	5	technology	technology	NOUN
easat-11245	1	6	issn	issn	PROPN
easat-11245	1	7	:	:	PUNCT
easat-11245	1	8	2576	2576	NUM
easat-11245	1	9	-	-	SYM
easat-11245	1	10	8484	8484	NUM
easat-11245	1	11	vol	vol	NOUN
easat-11245	1	12	.	.	PROPN
easat-11245	2	1	9	9	NUM
easat-11245	2	2	,	,	PUNCT
easat-11245	2	3	no	no	INTJ
easat-11245	2	4	.	.	NOUN
easat-11245	2	5	11	11	NUM
easat-11245	2	6	,	,	PUNCT
easat-11245	2	7	1443	1443	NUM
easat-11245	2	8	-	-	SYM
easat-11245	2	9	1452	1452	NUM
easat-11245	2	10	2025	2025	NUM
easat-11245	2	11	publisher	publisher	NOUN
easat-11245	2	12	:	:	PUNCT
easat-11245	2	13	learning	learn	VERB
easat-11245	2	14	gate	gate	NOUN
easat-11245	2	15	doi	doi	PROPN
easat-11245	2	16	:	:	PUNCT
easat-11245	2	17	10.55214/2576	10.55214/2576	NUM
easat-11245	2	18	-	-	SYM
easat-11245	2	19	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	2	20	©	©	ADP
easat-11245	2	21	2025	2025	NUM
easat-11245	2	22	by	by	ADP
easat-11245	2	23	the	the	DET
easat-11245	2	24	author	author	NOUN
easat-11245	2	25	;	;	PUNCT
easat-11245	2	26	licensee	licensee	PROPN
easat-11245	2	27	learning	learning	NOUN
easat-11245	2	28	gate	gate	NOUN
easat-11245	3	1	©	©	PROPN
easat-11245	3	2	2025	2025	NUM
easat-11245	3	3	by	by	ADP
easat-11245	3	4	the	the	DET
easat-11245	3	5	author	author	NOUN
easat-11245	3	6	;	;	PUNCT
easat-11245	3	7	licensee	licensee	PROPN
easat-11245	3	8	learning	learning	NOUN
easat-11245	3	9	gate	gate	NOUN
easat-11245	3	10	history	history	NOUN
easat-11245	3	11	:	:	PUNCT
easat-11245	3	12	received	receive	VERB
easat-11245	3	13	:	:	PUNCT
easat-11245	3	14	24	24	NUM
easat-11245	3	15	september	september	PROPN
easat-11245	3	16	2025	2025	NUM
easat-11245	3	17	;	;	PUNCT
easat-11245	3	18	revised	revise	VERB
easat-11245	3	19	:	:	PUNCT
easat-11245	3	20	4	4	NUM
easat-11245	3	21	november	november	NOUN
easat-11245	3	22	2025	2025	NUM
easat-11245	3	23	;	;	PUNCT
easat-11245	3	24	accepted	accept	VERB
easat-11245	3	25	:	:	PUNCT
easat-11245	3	26	7	7	NUM
easat-11245	3	27	november	november	PROPN
easat-11245	3	28	2025	2025	NUM
easat-11245	3	29	;	;	PUNCT
easat-11245	3	30	published	publish	VERB
easat-11245	3	31	:	:	PUNCT
easat-11245	4	1	28	28	NUM
easat-11245	4	2	november	november	PROPN
easat-11245	4	3	2025	2025	NUM
easat-11245	4	4	*	*	PUNCT
easat-11245	4	5	correspondence	correspondence	NOUN
easat-11245	4	6	:	:	PUNCT
easat-11245	4	7	alenazisultan@yahoo.com	alenazisultan@yahoo.com	X
easat-11245	5	1	understanding	understand	VERB
easat-11245	5	2	fans	fan	NOUN
easat-11245	5	3	’	'	PUNCT
easat-11245	5	4	reactions	reaction	NOUN
easat-11245	5	5	to	to	PART
easat-11245	5	6	sponsorship	sponsorship	VERB
easat-11245	5	7	in	in	ADP
easat-11245	5	8	the	the	DET
easat-11245	5	9	saudi	saudi	ADJ
easat-11245	5	10	pro	pro	ADJ
easat-11245	5	11	league	league	NOUN
easat-11245	5	12	:	:	PUNCT
easat-11245	5	13	effects	effect	NOUN
easat-11245	5	14	of	of	ADP
easat-11245	5	15	sponsor	sponsor	NOUN
easat-11245	5	16	type	type	NOUN
easat-11245	5	17	and	and	CCONJ
easat-11245	5	18	integration	integration	NOUN
easat-11245	5	19	cues	cue	VERB
easat-11245	5	20	sultan	sultan	PROPN
easat-11245	5	21	alaswad	alaswad	PROPN
easat-11245	6	1	alenazi1	alenazi1	PROPN
easat-11245	6	2	*	*	PROPN
easat-11245	6	3	1department	1department	NUM
easat-11245	6	4	of	of	ADP
easat-11245	6	5	marketing	marketing	NOUN
easat-11245	6	6	,	,	PUNCT
easat-11245	6	7	college	college	NOUN
easat-11245	6	8	of	of	ADP
easat-11245	6	9	business	business	PROPN
easat-11245	6	10	administration	administration	PROPN
easat-11245	6	11	,	,	PUNCT
easat-11245	6	12	king	king	PROPN
easat-11245	6	13	saud	saud	PROPN
easat-11245	6	14	university	university	PROPN
easat-11245	6	15	,	,	PUNCT
easat-11245	6	16	riyadh	riyadh	PROPN
easat-11245	6	17	11362	11362	NUM
easat-11245	6	18	,	,	PUNCT
easat-11245	6	19	saudi	saudi	PROPN
easat-11245	6	20	arabia	arabia	PROPN
easat-11245	6	21	;	;	PUNCT
easat-11245	6	22	alenazisultan@yahoo.com	alenazisultan@yahoo.com	X
easat-11245	6	23	(	(	PUNCT
easat-11245	6	24	s.a.a	s.a.a	PROPN
easat-11245	6	25	.	.	PUNCT
easat-11245	6	26	)	)	PUNCT
easat-11245	6	27	.	.	PUNCT
easat-11245	7	1	abstract	abstract	ADV
easat-11245	7	2	:	:	PUNCT
easat-11245	7	3	this	this	DET
easat-11245	7	4	research	research	NOUN
easat-11245	7	5	comprises	comprise	VERB
easat-11245	7	6	two	two	NUM
easat-11245	7	7	complementary	complementary	ADJ
easat-11245	7	8	studies	study	NOUN
easat-11245	7	9	examining	examine	VERB
easat-11245	7	10	how	how	SCONJ
easat-11245	7	11	fans	fan	NOUN
easat-11245	7	12	evaluate	evaluate	VERB
easat-11245	7	13	sponsorships	sponsorship	NOUN
easat-11245	7	14	in	in	ADP
easat-11245	7	15	the	the	DET
easat-11245	7	16	saudi	saudi	ADJ
easat-11245	7	17	professional	professional	PROPN
easat-11245	7	18	league	league	PROPN
easat-11245	7	19	(	(	PUNCT
easat-11245	7	20	spl	spl	PROPN
easat-11245	7	21	)	)	PUNCT
easat-11245	7	22	.	.	PUNCT
easat-11245	8	1	study	study	NOUN
easat-11245	8	2	1	1	NUM
easat-11245	8	3	employed	employ	VERB
easat-11245	8	4	a	a	DET
easat-11245	8	5	quantitative	quantitative	ADJ
easat-11245	8	6	survey	survey	NOUN
easat-11245	8	7	(	(	PUNCT
easat-11245	8	8	n	n	NOUN
easat-11245	8	9	=	=	SYM
easat-11245	8	10	563/600	563/600	PROPN
easat-11245	8	11	,	,	PUNCT
easat-11245	8	12	93.8	93.8	NUM
easat-11245	8	13	%	%	NOUN
easat-11245	8	14	response	response	NOUN
easat-11245	8	15	rate	rate	NOUN
easat-11245	8	16	)	)	PUNCT
easat-11245	8	17	to	to	PART
easat-11245	8	18	investigate	investigate	VERB
easat-11245	8	19	how	how	SCONJ
easat-11245	8	20	processing	processing	NOUN
easat-11245	8	21	fluency	fluency	NOUN
easat-11245	8	22	and	and	CCONJ
easat-11245	8	23	perceived	perceive	VERB
easat-11245	8	24	fan	fan	PROPN
easat-11245	8	25	benefits	benefits	PROPN
easat-11245	8	26	influence	influence	NOUN
easat-11245	8	27	fans	fan	NOUN
easat-11245	8	28	’	'	PUNCT
easat-11245	8	29	evaluation	evaluation	NOUN
easat-11245	8	30	of	of	ADP
easat-11245	8	31	sponsorships	sponsorship	NOUN
easat-11245	8	32	.	.	PUNCT
easat-11245	9	1	both	both	DET
easat-11245	9	2	variables	variable	NOUN
easat-11245	9	3	positively	positively	ADV
easat-11245	9	4	affected	affect	VERB
easat-11245	9	5	fan	fan	NOUN
easat-11245	9	6	attitudes	attitude	NOUN
easat-11245	9	7	toward	toward	ADP
easat-11245	9	8	sponsors	sponsor	NOUN
easat-11245	9	9	.	.	PUNCT
easat-11245	10	1	building	build	VERB
easat-11245	10	2	on	on	ADP
easat-11245	10	3	these	these	DET
easat-11245	10	4	findings	finding	NOUN
easat-11245	10	5	,	,	PUNCT
easat-11245	10	6	study	study	NOUN
easat-11245	10	7	2	2	NUM
easat-11245	10	8	utilized	utilize	VERB
easat-11245	10	9	a	a	DET
easat-11245	10	10	2	2	NUM
easat-11245	10	11	×	×	NOUN
easat-11245	10	12	2	2	NUM
easat-11245	10	13	between	between	ADP
easat-11245	10	14	-	-	PUNCT
easat-11245	10	15	subjects	subject	NOUN
easat-11245	10	16	experimental	experimental	ADJ
easat-11245	10	17	design	design	NOUN
easat-11245	10	18	(	(	PUNCT
easat-11245	10	19	n	n	NOUN
easat-11245	10	20	=	=	SYM
easat-11245	10	21	374	374	NUM
easat-11245	10	22	)	)	PUNCT
easat-11245	10	23	to	to	PART
easat-11245	10	24	examine	examine	VERB
easat-11245	10	25	how	how	SCONJ
easat-11245	10	26	sponsorship	sponsorship	NOUN
easat-11245	10	27	type	type	NOUN
easat-11245	10	28	(	(	PUNCT
easat-11245	10	29	naming	naming	NOUN
easat-11245	10	30	rights	right	NOUN
easat-11245	10	31	vs.	vs.	ADP
easat-11245	10	32	jersey	jersey	NOUN
easat-11245	10	33	sponsorship	sponsorship	NOUN
easat-11245	10	34	)	)	PUNCT
easat-11245	10	35	and	and	CCONJ
easat-11245	10	36	integration	integration	NOUN
easat-11245	10	37	level	level	NOUN
easat-11245	10	38	(	(	PUNCT
easat-11245	10	39	high	high	ADJ
easat-11245	10	40	vs.	vs.	X
easat-11245	10	41	low	low	ADJ
easat-11245	10	42	)	)	PUNCT
easat-11245	10	43	influence	influence	NOUN
easat-11245	10	44	fan	fan	NOUN
easat-11245	10	45	responses	response	NOUN
easat-11245	10	46	.	.	PUNCT
easat-11245	11	1	the	the	DET
easat-11245	11	2	results	result	NOUN
easat-11245	11	3	indicated	indicate	VERB
easat-11245	11	4	that	that	SCONJ
easat-11245	11	5	naming	name	VERB
easat-11245	11	6	rights	right	NOUN
easat-11245	11	7	(	(	PUNCT
easat-11245	11	8	vs.	vs.	X
easat-11245	11	9	jersey	jersey	NOUN
easat-11245	11	10	)	)	PUNCT
easat-11245	11	11	sponsorships	sponsorship	NOUN
easat-11245	11	12	generated	generate	VERB
easat-11245	11	13	higher	high	ADJ
easat-11245	11	14	processing	processing	NOUN
easat-11245	11	15	fluency	fluency	NOUN
easat-11245	11	16	and	and	CCONJ
easat-11245	11	17	perceived	perceive	VERB
easat-11245	11	18	fan	fan	NOUN
easat-11245	11	19	benefits	benefit	NOUN
easat-11245	11	20	,	,	PUNCT
easat-11245	11	21	while	while	SCONJ
easat-11245	11	22	high	high	ADJ
easat-11245	11	23	integration	integration	NOUN
easat-11245	11	24	cues	cue	VERB
easat-11245	11	25	further	far	ADV
easat-11245	11	26	reduced	reduce	VERB
easat-11245	11	27	these	these	DET
easat-11245	11	28	effects	effect	NOUN
easat-11245	11	29	.	.	PUNCT
easat-11245	12	1	collectively	collectively	ADV
easat-11245	12	2	,	,	PUNCT
easat-11245	12	3	the	the	DET
easat-11245	12	4	two	two	NUM
easat-11245	12	5	studies	study	NOUN
easat-11245	12	6	demonstrate	demonstrate	VERB
easat-11245	12	7	that	that	SCONJ
easat-11245	12	8	fans	fan	NOUN
easat-11245	12	9	interpret	interpret	VERB
easat-11245	12	10	sponsorships	sponsorship	NOUN
easat-11245	12	11	through	through	ADP
easat-11245	12	12	both	both	PRON
easat-11245	12	13	cognitive	cognitive	ADJ
easat-11245	12	14	ease	ease	NOUN
easat-11245	12	15	and	and	CCONJ
easat-11245	12	16	relational	relational	ADJ
easat-11245	12	17	value	value	NOUN
easat-11245	12	18	,	,	PUNCT
easat-11245	12	19	showing	show	VERB
easat-11245	12	20	that	that	SCONJ
easat-11245	12	21	integrated	integrate	VERB
easat-11245	12	22	,	,	PUNCT
easat-11245	12	23	long	long	ADJ
easat-11245	12	24	-	-	PUNCT
easat-11245	12	25	term	term	NOUN
easat-11245	12	26	partnerships	partnership	NOUN
easat-11245	12	27	foster	foster	VERB
easat-11245	12	28	stronger	strong	ADJ
easat-11245	12	29	,	,	PUNCT
easat-11245	12	30	more	more	ADV
easat-11245	12	31	favorable	favorable	ADJ
easat-11245	12	32	attitudes	attitude	NOUN
easat-11245	12	33	toward	toward	ADP
easat-11245	12	34	sponsors	sponsor	NOUN
easat-11245	12	35	within	within	ADP
easat-11245	12	36	the	the	DET
easat-11245	12	37	saudi	saudi	ADJ
easat-11245	12	38	sports	sport	NOUN
easat-11245	12	39	context	context	NOUN
easat-11245	12	40	.	.	PUNCT
easat-11245	13	1	for	for	ADP
easat-11245	13	2	practitioners	practitioner	NOUN
easat-11245	13	3	,	,	PUNCT
easat-11245	13	4	the	the	DET
easat-11245	13	5	findings	finding	NOUN
easat-11245	13	6	suggest	suggest	VERB
easat-11245	13	7	that	that	SCONJ
easat-11245	13	8	spl	spl	PROPN
easat-11245	13	9	sponsors	sponsor	NOUN
easat-11245	13	10	should	should	AUX
easat-11245	13	11	prioritize	prioritize	VERB
easat-11245	13	12	arrangements	arrangement	NOUN
easat-11245	13	13	that	that	PRON
easat-11245	13	14	are	be	AUX
easat-11245	13	15	easy	easy	ADJ
easat-11245	13	16	for	for	SCONJ
easat-11245	13	17	fans	fan	NOUN
easat-11245	13	18	to	to	PART
easat-11245	13	19	process	process	VERB
easat-11245	13	20	while	while	SCONJ
easat-11245	13	21	contributing	contribute	VERB
easat-11245	13	22	meaningfully	meaningfully	ADV
easat-11245	13	23	to	to	ADP
easat-11245	13	24	the	the	DET
easat-11245	13	25	fan	fan	NOUN
easat-11245	13	26	experience	experience	NOUN
easat-11245	13	27	.	.	PUNCT
easat-11245	14	1	keywords	keyword	NOUN
easat-11245	14	2	:	:	PUNCT
easat-11245	14	3	jersey	jersey	PROPN
easat-11245	14	4	sponsorship	sponsorship	NOUN
easat-11245	14	5	,	,	PUNCT
easat-11245	14	6	naming	naming	NOUN
easat-11245	14	7	-	-	PUNCT
easat-11245	14	8	rights	right	NOUN
easat-11245	14	9	sponsorship	sponsorship	NOUN
easat-11245	14	10	,	,	PUNCT
easat-11245	14	11	processing	processing	NOUN
easat-11245	14	12	fluency	fluency	NOUN
easat-11245	14	13	,	,	PUNCT
easat-11245	14	14	saudi	saudi	ADJ
easat-11245	14	15	professional	professional	ADJ
easat-11245	14	16	league	league	PROPN
easat-11245	14	17	,	,	PUNCT
easat-11245	14	18	sponsorship	sponsorship	NOUN
easat-11245	14	19	effectiveness	effectiveness	NOUN
easat-11245	14	20	.	.	PUNCT
easat-11245	15	1	1	1	X
easat-11245	15	2	.	.	X
easat-11245	15	3	introduction	introduction	NOUN
easat-11245	15	4	companies	company	NOUN
easat-11245	15	5	use	use	VERB
easat-11245	15	6	sponsorships	sponsorship	NOUN
easat-11245	15	7	as	as	ADP
easat-11245	15	8	tools	tool	NOUN
easat-11245	15	9	to	to	PART
easat-11245	15	10	communicate	communicate	VERB
easat-11245	15	11	brand	brand	NOUN
easat-11245	15	12	values	value	NOUN
easat-11245	15	13	and	and	CCONJ
easat-11245	15	14	reinforce	reinforce	VERB
easat-11245	15	15	their	their	PRON
easat-11245	15	16	relationships	relationship	NOUN
easat-11245	15	17	with	with	ADP
easat-11245	15	18	customers	customer	NOUN
easat-11245	15	19	.	.	PUNCT
easat-11245	16	1	as	as	ADP
easat-11245	16	2	trust	trust	NOUN
easat-11245	16	3	in	in	ADP
easat-11245	16	4	advertising	advertising	NOUN
easat-11245	16	5	declines	decline	NOUN
easat-11245	16	6	and	and	CCONJ
easat-11245	16	7	people	people	NOUN
easat-11245	16	8	engage	engage	VERB
easat-11245	16	9	more	more	ADV
easat-11245	16	10	with	with	ADP
easat-11245	16	11	digital	digital	ADJ
easat-11245	16	12	content	content	NOUN
easat-11245	16	13	and	and	CCONJ
easat-11245	16	14	social	social	ADJ
easat-11245	16	15	media	medium	NOUN
easat-11245	16	16	,	,	PUNCT
easat-11245	16	17	firms	firm	NOUN
easat-11245	16	18	find	find	VERB
easat-11245	16	19	it	it	PRON
easat-11245	16	20	increasingly	increasingly	ADV
easat-11245	16	21	helpful	helpful	ADJ
easat-11245	16	22	to	to	PART
easat-11245	16	23	utilize	utilize	VERB
easat-11245	16	24	sponsorships	sponsorship	NOUN
easat-11245	16	25	to	to	PART
easat-11245	16	26	reach	reach	VERB
easat-11245	16	27	their	their	PRON
easat-11245	16	28	goals	goal	NOUN
easat-11245	16	29	and	and	CCONJ
easat-11245	16	30	strengthen	strengthen	VERB
easat-11245	16	31	consumer	consumer	NOUN
easat-11245	16	32	ties	tie	NOUN
easat-11245	16	33	[	[	X
easat-11245	16	34	1	1	NUM
easat-11245	16	35	,	,	PUNCT
easat-11245	16	36	2	2	NUM
easat-11245	16	37	]	]	PUNCT
easat-11245	16	38	.	.	PUNCT
easat-11245	17	1	in	in	ADP
easat-11245	17	2	the	the	DET
easat-11245	17	3	sports	sport	NOUN
easat-11245	17	4	context	context	NOUN
easat-11245	17	5	,	,	PUNCT
easat-11245	17	6	the	the	DET
easat-11245	17	7	impact	impact	NOUN
easat-11245	17	8	of	of	ADP
easat-11245	17	9	sponsorship	sponsorship	NOUN
easat-11245	17	10	is	be	AUX
easat-11245	17	11	enhanced	enhance	VERB
easat-11245	17	12	by	by	ADP
easat-11245	17	13	fans	fan	NOUN
easat-11245	17	14	’	'	PUNCT
easat-11245	17	15	emotional	emotional	ADJ
easat-11245	17	16	attachment	attachment	NOUN
easat-11245	17	17	to	to	ADP
easat-11245	17	18	their	their	PRON
easat-11245	17	19	favorite	favorite	ADJ
easat-11245	17	20	teams	team	NOUN
easat-11245	17	21	[	[	X
easat-11245	17	22	3	3	NUM
easat-11245	17	23	]	]	PUNCT
easat-11245	17	24	.	.	PUNCT
easat-11245	18	1	for	for	ADP
easat-11245	18	2	many	many	ADJ
easat-11245	18	3	fans	fan	NOUN
easat-11245	18	4	,	,	PUNCT
easat-11245	18	5	sponsor	sponsor	NOUN
easat-11245	18	6	messages	message	NOUN
easat-11245	18	7	are	be	AUX
easat-11245	18	8	part	part	NOUN
easat-11245	18	9	of	of	ADP
easat-11245	18	10	the	the	DET
easat-11245	18	11	overall	overall	ADJ
easat-11245	18	12	fan	fan	NOUN
easat-11245	18	13	experience	experience	NOUN
easat-11245	18	14	.	.	PUNCT
easat-11245	19	1	previous	previous	ADJ
easat-11245	19	2	research	research	NOUN
easat-11245	19	3	highlights	highlight	VERB
easat-11245	19	4	the	the	DET
easat-11245	19	5	importance	importance	NOUN
easat-11245	19	6	of	of	ADP
easat-11245	19	7	sponsors	sponsor	NOUN
easat-11245	19	8	’	'	PUNCT
easat-11245	19	9	ability	ability	NOUN
easat-11245	19	10	to	to	PART
easat-11245	19	11	build	build	VERB
easat-11245	19	12	genuine	genuine	ADJ
easat-11245	19	13	cognitive	cognitive	ADJ
easat-11245	19	14	,	,	PUNCT
easat-11245	19	15	emotional	emotional	ADJ
easat-11245	19	16	,	,	PUNCT
easat-11245	19	17	and	and	CCONJ
easat-11245	19	18	behavioral	behavioral	ADJ
easat-11245	19	19	connections	connection	NOUN
easat-11245	19	20	with	with	ADP
easat-11245	19	21	the	the	DET
easat-11245	19	22	audience	audience	NOUN
easat-11245	20	1	[	[	X
easat-11245	20	2	4	4	NUM
easat-11245	20	3	,	,	PUNCT
easat-11245	20	4	5	5	NUM
easat-11245	20	5	]	]	PUNCT
easat-11245	20	6	.	.	PUNCT
easat-11245	21	1	to	to	PART
easat-11245	21	2	understand	understand	VERB
easat-11245	21	3	the	the	DET
easat-11245	21	4	effect	effect	NOUN
easat-11245	21	5	of	of	ADP
easat-11245	21	6	sponsorships	sponsorship	NOUN
easat-11245	21	7	on	on	ADP
easat-11245	21	8	fans	fan	NOUN
easat-11245	21	9	’	’	PART
easat-11245	21	10	behavior	behavior	NOUN
easat-11245	21	11	,	,	PUNCT
easat-11245	21	12	it	it	PRON
easat-11245	21	13	is	be	AUX
easat-11245	21	14	helpful	helpful	ADJ
easat-11245	21	15	to	to	PART
easat-11245	21	16	consider	consider	VERB
easat-11245	21	17	the	the	DET
easat-11245	21	18	underlying	underlie	VERB
easat-11245	21	19	psychological	psychological	ADJ
easat-11245	21	20	processes	process	NOUN
easat-11245	21	21	affecting	affect	VERB
easat-11245	21	22	responses	response	NOUN
easat-11245	21	23	to	to	ADP
easat-11245	21	24	such	such	ADJ
easat-11245	21	25	sponsorships	sponsorship	NOUN
easat-11245	21	26	.	.	PUNCT
easat-11245	22	1	one	one	NUM
easat-11245	22	2	important	important	ADJ
easat-11245	22	3	mechanism	mechanism	NOUN
easat-11245	22	4	is	be	AUX
easat-11245	22	5	processing	process	VERB
easat-11245	22	6	fluency	fluency	NOUN
easat-11245	22	7	,	,	PUNCT
easat-11245	22	8	which	which	PRON
easat-11245	22	9	refers	refer	VERB
easat-11245	22	10	to	to	ADP
easat-11245	22	11	the	the	DET
easat-11245	22	12	ease	ease	NOUN
easat-11245	22	13	with	with	ADP
easat-11245	22	14	which	which	PRON
easat-11245	22	15	people	people	NOUN
easat-11245	22	16	can	can	AUX
easat-11245	22	17	interpret	interpret	VERB
easat-11245	22	18	a	a	DET
easat-11245	22	19	stimulus	stimulus	NOUN
easat-11245	22	20	.	.	PUNCT
easat-11245	23	1	people	people	NOUN
easat-11245	23	2	tend	tend	VERB
easat-11245	23	3	to	to	PART
easat-11245	23	4	respond	respond	VERB
easat-11245	23	5	positively	positively	ADV
easat-11245	23	6	when	when	SCONJ
easat-11245	23	7	information	information	NOUN
easat-11245	23	8	is	be	AUX
easat-11245	23	9	simple	simple	ADJ
easat-11245	23	10	,	,	PUNCT
easat-11245	23	11	coherent	coherent	ADJ
easat-11245	23	12	,	,	PUNCT
easat-11245	23	13	or	or	CCONJ
easat-11245	23	14	familiar	familiar	ADJ
easat-11245	23	15	[	[	X
easat-11245	23	16	6	6	NUM
easat-11245	23	17	,	,	PUNCT
easat-11245	23	18	7	7	NUM
easat-11245	23	19	]	]	PUNCT
easat-11245	23	20	.	.	PUNCT
easat-11245	24	1	relational	relational	ADJ
easat-11245	24	2	perspective	perspective	NOUN
easat-11245	24	3	,	,	PUNCT
easat-11245	24	4	on	on	ADP
easat-11245	24	5	the	the	DET
easat-11245	24	6	other	other	ADJ
easat-11245	24	7	hand	hand	NOUN
easat-11245	24	8	,	,	PUNCT
easat-11245	24	9	emphasizes	emphasize	VERB
easat-11245	24	10	how	how	SCONJ
easat-11245	24	11	fans	fan	NOUN
easat-11245	24	12	evaluate	evaluate	VERB
easat-11245	24	13	a	a	DET
easat-11245	24	14	sponsor	sponsor	NOUN
easat-11245	24	15	’s	’s	PART
easat-11245	24	16	added	add	VERB
easat-11245	24	17	value	value	NOUN
easat-11245	24	18	to	to	ADP
easat-11245	24	19	their	their	PRON
easat-11245	24	20	overall	overall	ADJ
easat-11245	24	21	experience	experience	NOUN
easat-11245	24	22	.	.	PUNCT
easat-11245	25	1	fans	fan	NOUN
easat-11245	25	2	tend	tend	VERB
easat-11245	25	3	to	to	PART
easat-11245	25	4	evaluate	evaluate	VERB
easat-11245	25	5	a	a	DET
easat-11245	25	6	sponsor	sponsor	NOUN
easat-11245	25	7	more	more	ADV
easat-11245	25	8	favorably	favorably	ADV
easat-11245	25	9	when	when	SCONJ
easat-11245	25	10	they	they	PRON
easat-11245	25	11	feel	feel	VERB
easat-11245	25	12	that	that	SCONJ
easat-11245	25	13	it	it	PRON
easat-11245	25	14	improves	improve	VERB
easat-11245	25	15	their	their	PRON
easat-11245	25	16	experience	experience	NOUN
easat-11245	25	17	through	through	ADP
easat-11245	25	18	better	well	ADJ
easat-11245	25	19	facilities	facility	NOUN
easat-11245	25	20	,	,	PUNCT
easat-11245	25	21	community	community	NOUN
easat-11245	25	22	initiatives	initiative	NOUN
easat-11245	25	23	,	,	PUNCT
easat-11245	25	24	promotional	promotional	ADJ
easat-11245	25	25	activities	activity	NOUN
easat-11245	25	26	,	,	PUNCT
easat-11245	25	27	or	or	CCONJ
easat-11245	25	28	contributions	contribution	NOUN
easat-11245	25	29	to	to	ADP
easat-11245	25	30	the	the	DET
easat-11245	25	31	team	team	NOUN
easat-11245	25	32	’s	’s	PART
easat-11245	25	33	success	success	NOUN
easat-11245	25	34	[	[	X
easat-11245	25	35	5	5	NUM
easat-11245	25	36	,	,	PUNCT
easat-11245	25	37	8	8	NUM
easat-11245	25	38	]	]	PUNCT
easat-11245	25	39	.	.	PUNCT
easat-11245	26	1	these	these	DET
easat-11245	26	2	reactions	reaction	NOUN
easat-11245	26	3	are	be	AUX
easat-11245	26	4	in	in	ADP
easat-11245	26	5	line	line	NOUN
easat-11245	26	6	with	with	ADP
easat-11245	26	7	both	both	CCONJ
easat-11245	26	8	social	social	ADJ
easat-11245	26	9	exchange	exchange	NOUN
easat-11245	26	10	theory	theory	NOUN
easat-11245	26	11	[	[	X
easat-11245	26	12	9	9	NUM
easat-11245	26	13	]	]	PUNCT
easat-11245	26	14	,	,	PUNCT
easat-11245	26	15	which	which	PRON
easat-11245	26	16	emphasizes	emphasize	VERB
easat-11245	26	17	reciprocity	reciprocity	NOUN
easat-11245	26	18	in	in	ADP
easat-11245	26	19	relationships	relationship	NOUN
easat-11245	26	20	,	,	PUNCT
easat-11245	26	21	and	and	CCONJ
easat-11245	26	22	service	service	NOUN
easat-11245	26	23	-	-	PUNCT
easat-11245	26	24	dominant	dominant	ADJ
easat-11245	26	25	logic	logic	NOUN
easat-11245	26	26	[	[	X
easat-11245	26	27	10	10	NUM
easat-11245	26	28	]	]	PUNCT
easat-11245	26	29	,	,	PUNCT
easat-11245	26	30	which	which	PRON
easat-11245	26	31	emphasizes	emphasize	VERB
easat-11245	26	32	the	the	DET
easat-11245	26	33	co	co	NOUN
easat-11245	26	34	-	-	NOUN
easat-11245	26	35	creation	creation	NOUN
easat-11245	26	36	of	of	ADP
easat-11245	26	37	value	value	NOUN
easat-11245	26	38	between	between	ADP
easat-11245	26	39	brands	brand	NOUN
easat-11245	26	40	and	and	CCONJ
easat-11245	26	41	consumers	consumer	NOUN
easat-11245	26	42	.	.	PUNCT
easat-11245	27	1	in	in	ADP
easat-11245	27	2	addition	addition	NOUN
easat-11245	27	3	,	,	PUNCT
easat-11245	27	4	sponsorship	sponsorship	NOUN
easat-11245	27	5	effectiveness	effectiveness	NOUN
easat-11245	27	6	also	also	ADV
easat-11245	27	7	depends	depend	VERB
easat-11245	27	8	on	on	ADP
easat-11245	27	9	the	the	DET
easat-11245	27	10	extent	extent	NOUN
easat-11245	27	11	to	to	PART
easat-11245	27	12	which	which	PRON
easat-11245	27	13	a	a	DET
easat-11245	27	14	sponsor	sponsor	NOUN
easat-11245	27	15	is	be	AUX
easat-11245	27	16	integrated	integrate	VERB
easat-11245	27	17	into	into	ADP
easat-11245	27	18	the	the	DET
easat-11245	27	19	club	club	NOUN
easat-11245	27	20	’s	’s	PART
easat-11245	27	21	environment	environment	NOUN
easat-11245	27	22	.	.	PUNCT
easat-11245	28	1	when	when	SCONJ
easat-11245	28	2	integration	integration	NOUN
easat-11245	28	3	is	be	AUX
easat-11245	28	4	clear	clear	ADJ
easat-11245	28	5	and	and	CCONJ
easat-11245	28	6	consistent	consistent	ADJ
easat-11245	28	7	,	,	PUNCT
easat-11245	28	8	fans	fan	NOUN
easat-11245	28	9	are	be	AUX
easat-11245	28	10	more	more	ADV
easat-11245	28	11	likely	likely	ADJ
easat-11245	28	12	to	to	PART
easat-11245	28	13	view	view	VERB
easat-11245	28	14	the	the	DET
easat-11245	28	15	sponsorship	sponsorship	NOUN
easat-11245	28	16	as	as	ADP
easat-11245	28	17	authentic	authentic	ADJ
easat-11245	28	18	and	and	CCONJ
easat-11245	28	19	mutually	mutually	ADV
easat-11245	28	20	beneficial	beneficial	ADJ
easat-11245	28	21	[	[	X
easat-11245	28	22	5	5	NUM
easat-11245	28	23	,	,	PUNCT
easat-11245	28	24	11	11	NUM
easat-11245	28	25	,	,	PUNCT
easat-11245	28	26	12	12	NUM
easat-11245	28	27	]	]	PUNCT
easat-11245	28	28	.	.	PUNCT
easat-11245	29	1	1444	1444	NUM
easat-11245	29	2	edelweiss	edelweiss	PROPN
easat-11245	29	3	applied	apply	VERB
easat-11245	29	4	science	science	NOUN
easat-11245	29	5	and	and	CCONJ
easat-11245	29	6	technology	technology	NOUN
easat-11245	29	7	issn	issn	PROPN
easat-11245	29	8	:	:	PUNCT
easat-11245	29	9	2576	2576	NUM
easat-11245	29	10	-	-	SYM
easat-11245	29	11	8484	8484	NUM
easat-11245	29	12	vol	vol	NOUN
easat-11245	29	13	.	.	PROPN
easat-11245	30	1	9	9	NUM
easat-11245	30	2	,	,	PUNCT
easat-11245	30	3	no	no	INTJ
easat-11245	30	4	.	.	NOUN
easat-11245	30	5	11	11	NUM
easat-11245	30	6	:	:	SYM
easat-11245	30	7	1443	1443	NUM
easat-11245	30	8	-	-	SYM
easat-11245	30	9	1452	1452	NUM
easat-11245	30	10	,	,	PUNCT
easat-11245	30	11	2025	2025	NUM
easat-11245	30	12	doi	doi	NOUN
easat-11245	30	13	:	:	PUNCT
easat-11245	30	14	10.55214/2576	10.55214/2576	NUM
easat-11245	30	15	-	-	SYM
easat-11245	30	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	30	17	©	©	ADP
easat-11245	30	18	2025	2025	NUM
easat-11245	30	19	by	by	ADP
easat-11245	30	20	the	the	DET
easat-11245	30	21	author	author	NOUN
easat-11245	30	22	;	;	PUNCT
easat-11245	30	23	licensee	licensee	PROPN
easat-11245	30	24	learning	learn	VERB
easat-11245	30	25	gate	gate	NOUN
easat-11245	30	26	in	in	ADP
easat-11245	30	27	the	the	DET
easat-11245	30	28	context	context	NOUN
easat-11245	30	29	of	of	ADP
easat-11245	30	30	professional	professional	ADJ
easat-11245	30	31	sports	sport	NOUN
easat-11245	30	32	sponsorship	sponsorship	NOUN
easat-11245	30	33	,	,	PUNCT
easat-11245	30	34	naming	naming	NOUN
easat-11245	30	35	rights	right	NOUN
easat-11245	30	36	and	and	CCONJ
easat-11245	30	37	jersey	jersey	NOUN
easat-11245	30	38	sponsorships	sponsorship	NOUN
easat-11245	30	39	are	be	AUX
easat-11245	30	40	among	among	ADP
easat-11245	30	41	the	the	DET
easat-11245	30	42	most	most	ADV
easat-11245	30	43	visible	visible	ADJ
easat-11245	30	44	and	and	CCONJ
easat-11245	30	45	financially	financially	ADV
easat-11245	30	46	significant	significant	ADJ
easat-11245	30	47	types	type	NOUN
easat-11245	30	48	.	.	PUNCT
easat-11245	31	1	naming	name	VERB
easat-11245	31	2	rights	right	NOUN
easat-11245	31	3	deals	deal	NOUN
easat-11245	31	4	usually	usually	ADV
easat-11245	31	5	last	last	VERB
easat-11245	31	6	for	for	ADP
easat-11245	31	7	many	many	ADJ
easat-11245	31	8	years	year	NOUN
easat-11245	31	9	,	,	PUNCT
easat-11245	31	10	with	with	ADP
easat-11245	31	11	the	the	DET
easat-11245	31	12	sponsor	sponsor	NOUN
easat-11245	31	13	’s	’s	PART
easat-11245	31	14	name	name	NOUN
easat-11245	31	15	embedded	embed	VERB
easat-11245	31	16	into	into	ADP
easat-11245	31	17	the	the	DET
easat-11245	31	18	identity	identity	NOUN
easat-11245	31	19	of	of	ADP
easat-11245	31	20	the	the	DET
easat-11245	31	21	stadium	stadium	NOUN
easat-11245	31	22	or	or	CCONJ
easat-11245	31	23	arena	arena	NOUN
easat-11245	31	24	.	.	PUNCT
easat-11245	32	1	for	for	ADP
easat-11245	32	2	example	example	NOUN
easat-11245	32	3	,	,	PUNCT
easat-11245	32	4	al	al	PROPN
easat-11245	32	5	-	-	PUNCT
easat-11245	32	6	hilal	hilal	PROPN
easat-11245	32	7	fc	fc	PROPN
easat-11245	32	8	’s	’s	PART
easat-11245	32	9	stadium	stadium	NOUN
easat-11245	32	10	in	in	ADP
easat-11245	32	11	riyadh	riyadh	PROPN
easat-11245	32	12	(	(	PUNCT
easat-11245	32	13	kingdom	kingdom	NOUN
easat-11245	32	14	arena	arena	NOUN
easat-11245	32	15	)	)	PUNCT
easat-11245	32	16	keeps	keep	VERB
easat-11245	32	17	the	the	DET
easat-11245	32	18	kingdom	kingdom	NOUN
easat-11245	32	19	holding	hold	VERB
easat-11245	32	20	company	company	NOUN
easat-11245	32	21	present	present	ADJ
easat-11245	32	22	in	in	ADP
easat-11245	32	23	fans	fan	NOUN
easat-11245	32	24	’	'	PUNCT
easat-11245	32	25	minds	mind	NOUN
easat-11245	32	26	,	,	PUNCT
easat-11245	32	27	as	as	SCONJ
easat-11245	32	28	the	the	DET
easat-11245	32	29	sponsor	sponsor	NOUN
easat-11245	32	30	’s	’s	PART
easat-11245	32	31	name	name	NOUN
easat-11245	32	32	is	be	AUX
easat-11245	32	33	used	use	VERB
easat-11245	32	34	every	every	DET
easat-11245	32	35	time	time	NOUN
easat-11245	32	36	the	the	DET
easat-11245	32	37	stadium	stadium	NOUN
easat-11245	32	38	is	be	AUX
easat-11245	32	39	mentioned	mention	VERB
easat-11245	32	40	.	.	PUNCT
easat-11245	33	1	this	this	DET
easat-11245	33	2	repeated	repeat	VERB
easat-11245	33	3	use	use	NOUN
easat-11245	33	4	increases	increase	VERB
easat-11245	33	5	the	the	DET
easat-11245	33	6	brand	brand	NOUN
easat-11245	33	7	’s	’s	PART
easat-11245	33	8	accessibility	accessibility	NOUN
easat-11245	33	9	and	and	CCONJ
easat-11245	33	10	recall	recall	NOUN
easat-11245	33	11	[	[	X
easat-11245	33	12	13	13	NUM
easat-11245	33	13	,	,	PUNCT
easat-11245	33	14	14	14	NUM
easat-11245	33	15	]	]	PUNCT
easat-11245	33	16	.	.	PUNCT
easat-11245	34	1	on	on	ADP
easat-11245	34	2	the	the	DET
easat-11245	34	3	other	other	ADJ
easat-11245	34	4	hand	hand	NOUN
easat-11245	34	5	,	,	PUNCT
easat-11245	34	6	a	a	DET
easat-11245	34	7	jersey	jersey	NOUN
easat-11245	34	8	sponsorship	sponsorship	NOUN
easat-11245	34	9	connects	connect	VERB
easat-11245	34	10	the	the	DET
easat-11245	34	11	sponsor	sponsor	NOUN
easat-11245	34	12	with	with	ADP
easat-11245	34	13	the	the	DET
easat-11245	34	14	players	player	NOUN
easat-11245	34	15	on	on	ADP
easat-11245	34	16	the	the	DET
easat-11245	34	17	field	field	NOUN
easat-11245	34	18	,	,	PUNCT
easat-11245	34	19	as	as	SCONJ
easat-11245	34	20	the	the	DET
easat-11245	34	21	sponsor	sponsor	NOUN
easat-11245	34	22	’s	’s	PART
easat-11245	34	23	logos	logo	NOUN
easat-11245	34	24	appear	appear	VERB
easat-11245	34	25	on	on	ADP
easat-11245	34	26	match	match	NOUN
easat-11245	34	27	kits	kit	NOUN
easat-11245	34	28	,	,	PUNCT
easat-11245	34	29	merchandise	merchandise	NOUN
easat-11245	34	30	,	,	PUNCT
easat-11245	34	31	and	and	CCONJ
easat-11245	34	32	social	social	ADJ
easat-11245	34	33	media	medium	NOUN
easat-11245	34	34	posts	post	NOUN
easat-11245	34	35	[	[	X
easat-11245	34	36	15	15	NUM
easat-11245	34	37	,	,	PUNCT
easat-11245	34	38	16	16	NUM
easat-11245	34	39	]	]	PUNCT
easat-11245	34	40	.	.	PUNCT
easat-11245	35	1	naming	name	VERB
easat-11245	35	2	-	-	PUNCT
easat-11245	35	3	rights	right	NOUN
easat-11245	35	4	sponsorship	sponsorship	NOUN
easat-11245	35	5	research	research	NOUN
easat-11245	35	6	has	have	AUX
easat-11245	35	7	mainly	mainly	ADV
easat-11245	35	8	focused	focus	VERB
easat-11245	35	9	on	on	ADP
easat-11245	35	10	sponsor	sponsor	NOUN
easat-11245	35	11	–	–	PUNCT
easat-11245	35	12	team	team	NOUN
easat-11245	35	13	fit	fit	NOUN
easat-11245	35	14	,	,	PUNCT
easat-11245	35	15	public	public	ADJ
easat-11245	35	16	approval	approval	NOUN
easat-11245	35	17	,	,	PUNCT
easat-11245	35	18	and	and	CCONJ
easat-11245	35	19	brand	brand	NOUN
easat-11245	35	20	recall	recall	NOUN
easat-11245	36	1	[	[	X
easat-11245	36	2	17	17	NUM
easat-11245	36	3	]	]	PUNCT
easat-11245	36	4	.	.	PUNCT
easat-11245	37	1	research	research	NOUN
easat-11245	37	2	consistently	consistently	ADV
easat-11245	37	3	shows	show	VERB
easat-11245	37	4	that	that	SCONJ
easat-11245	37	5	naming	name	VERB
easat-11245	37	6	-	-	PUNCT
easat-11245	37	7	rights	right	NOUN
easat-11245	37	8	deals	deal	NOUN
easat-11245	37	9	are	be	AUX
easat-11245	37	10	more	more	ADV
easat-11245	37	11	effective	effective	ADJ
easat-11245	37	12	when	when	SCONJ
easat-11245	37	13	the	the	DET
easat-11245	37	14	sponsor	sponsor	NOUN
easat-11245	37	15	’s	’s	PART
easat-11245	37	16	image	image	NOUN
easat-11245	37	17	is	be	AUX
easat-11245	37	18	consistent	consistent	ADJ
easat-11245	37	19	with	with	ADP
easat-11245	37	20	the	the	DET
easat-11245	37	21	club	club	NOUN
easat-11245	37	22	’s	’s	PART
easat-11245	37	23	identity	identity	NOUN
easat-11245	37	24	,	,	PUNCT
easat-11245	37	25	whereas	whereas	SCONJ
easat-11245	37	26	fans	fan	NOUN
easat-11245	37	27	tend	tend	VERB
easat-11245	37	28	to	to	PART
easat-11245	37	29	ignore	ignore	VERB
easat-11245	37	30	the	the	DET
easat-11245	37	31	association	association	NOUN
easat-11245	37	32	when	when	SCONJ
easat-11245	37	33	congruence	congruence	NOUN
easat-11245	37	34	is	be	AUX
easat-11245	37	35	weak	weak	ADJ
easat-11245	38	1	[	[	X
easat-11245	38	2	8	8	NUM
easat-11245	38	3	]	]	PUNCT
easat-11245	38	4	.	.	PUNCT
easat-11245	39	1	jersey	jersey	PROPN
easat-11245	39	2	sponsorship	sponsorship	NOUN
easat-11245	39	3	research	research	NOUN
easat-11245	39	4	,	,	PUNCT
easat-11245	39	5	on	on	ADP
easat-11245	39	6	the	the	DET
easat-11245	39	7	other	other	ADJ
easat-11245	39	8	hand	hand	NOUN
easat-11245	39	9	,	,	PUNCT
easat-11245	39	10	mainly	mainly	ADV
easat-11245	39	11	focuses	focus	VERB
easat-11245	39	12	on	on	ADP
easat-11245	39	13	advertising	advertising	NOUN
easat-11245	39	14	clutter	clutter	NOUN
easat-11245	39	15	,	,	PUNCT
easat-11245	39	16	logo	logo	NOUN
easat-11245	39	17	clarity	clarity	NOUN
easat-11245	39	18	,	,	PUNCT
easat-11245	39	19	and	and	CCONJ
easat-11245	39	20	the	the	DET
easat-11245	39	21	placement	placement	NOUN
easat-11245	39	22	of	of	ADP
easat-11245	39	23	brand	brand	NOUN
easat-11245	39	24	symbols	symbol	NOUN
easat-11245	39	25	on	on	ADP
easat-11245	39	26	team	team	NOUN
easat-11245	39	27	apparel	apparel	NOUN
easat-11245	39	28	[	[	X
easat-11245	39	29	18	18	NUM
easat-11245	39	30	]	]	PUNCT
easat-11245	39	31	.	.	PUNCT
easat-11245	40	1	despite	despite	SCONJ
easat-11245	40	2	the	the	DET
easat-11245	40	3	widespread	widespread	ADJ
easat-11245	40	4	use	use	NOUN
easat-11245	40	5	of	of	ADP
easat-11245	40	6	both	both	DET
easat-11245	40	7	types	type	NOUN
easat-11245	40	8	of	of	ADP
easat-11245	40	9	sponsorships	sponsorship	NOUN
easat-11245	40	10	,	,	PUNCT
easat-11245	40	11	few	few	ADJ
easat-11245	40	12	studies	study	NOUN
easat-11245	40	13	have	have	AUX
easat-11245	40	14	systematically	systematically	ADV
easat-11245	40	15	compared	compare	VERB
easat-11245	40	16	the	the	DET
easat-11245	40	17	effects	effect	NOUN
easat-11245	40	18	of	of	ADP
easat-11245	40	19	naming	name	VERB
easat-11245	40	20	rights	right	NOUN
easat-11245	40	21	and	and	CCONJ
easat-11245	40	22	jersey	jersey	NOUN
easat-11245	40	23	sponsorships	sponsorship	NOUN
easat-11245	40	24	,	,	PUNCT
easat-11245	40	25	leaving	leave	VERB
easat-11245	40	26	a	a	DET
easat-11245	40	27	critical	critical	ADJ
easat-11245	40	28	gap	gap	NOUN
easat-11245	40	29	in	in	ADP
easat-11245	40	30	the	the	DET
easat-11245	40	31	literature	literature	NOUN
easat-11245	40	32	.	.	PUNCT
easat-11245	41	1	scholars	scholar	NOUN
easat-11245	41	2	have	have	AUX
easat-11245	41	3	recently	recently	ADV
easat-11245	41	4	highlighted	highlight	VERB
easat-11245	41	5	the	the	DET
easat-11245	41	6	need	need	NOUN
easat-11245	41	7	for	for	ADP
easat-11245	41	8	studies	study	NOUN
easat-11245	41	9	comparing	compare	VERB
easat-11245	41	10	the	the	DET
easat-11245	41	11	two	two	NUM
easat-11245	41	12	types	type	NOUN
easat-11245	41	13	of	of	ADP
easat-11245	41	14	sponsorships	sponsorship	NOUN
easat-11245	41	15	[	[	X
easat-11245	41	16	4	4	NUM
easat-11245	41	17	]	]	PUNCT
easat-11245	41	18	.	.	PUNCT
easat-11245	42	1	moreover	moreover	ADV
easat-11245	42	2	,	,	PUNCT
easat-11245	42	3	different	different	ADJ
easat-11245	42	4	psychological	psychological	ADJ
easat-11245	42	5	and	and	CCONJ
easat-11245	42	6	relational	relational	ADJ
easat-11245	42	7	mechanisms	mechanism	NOUN
easat-11245	42	8	,	,	PUNCT
easat-11245	42	9	such	such	ADJ
easat-11245	42	10	as	as	ADP
easat-11245	42	11	processing	process	VERB
easat-11245	42	12	fluency	fluency	NOUN
easat-11245	42	13	and	and	CCONJ
easat-11245	42	14	perceived	perceive	VERB
easat-11245	42	15	fan	fan	NOUN
easat-11245	42	16	benefits	benefit	NOUN
easat-11245	42	17	,	,	PUNCT
easat-11245	42	18	have	have	AUX
easat-11245	42	19	not	not	PART
easat-11245	42	20	been	be	AUX
easat-11245	42	21	fully	fully	ADV
easat-11245	42	22	examined	examine	VERB
easat-11245	42	23	within	within	ADP
easat-11245	42	24	one	one	NUM
easat-11245	42	25	model	model	NOUN
easat-11245	42	26	.	.	PUNCT
easat-11245	43	1	to	to	PART
easat-11245	43	2	address	address	VERB
easat-11245	43	3	these	these	DET
easat-11245	43	4	research	research	NOUN
easat-11245	43	5	gaps	gap	NOUN
easat-11245	43	6	,	,	PUNCT
easat-11245	43	7	we	we	PRON
easat-11245	43	8	examine	examine	VERB
easat-11245	43	9	sponsorship	sponsorship	NOUN
easat-11245	43	10	in	in	ADP
easat-11245	43	11	saudi	saudi	PROPN
easat-11245	43	12	arabia	arabia	PROPN
easat-11245	43	13	’s	’s	PART
easat-11245	43	14	developing	develop	VERB
easat-11245	43	15	sports	sport	NOUN
easat-11245	43	16	environment	environment	NOUN
easat-11245	43	17	,	,	PUNCT
easat-11245	43	18	where	where	SCONJ
easat-11245	43	19	different	different	ADJ
easat-11245	43	20	types	type	NOUN
easat-11245	43	21	of	of	ADP
easat-11245	43	22	sponsorship	sponsorship	NOUN
easat-11245	43	23	coexist	coexist	NOUN
easat-11245	43	24	.	.	PUNCT
easat-11245	44	1	in	in	ADP
easat-11245	44	2	recent	recent	ADJ
easat-11245	44	3	years	year	NOUN
easat-11245	44	4	,	,	PUNCT
easat-11245	44	5	major	major	ADJ
easat-11245	44	6	investments	investment	NOUN
easat-11245	44	7	in	in	ADP
easat-11245	44	8	saudi	saudi	ADJ
easat-11245	44	9	sports	sport	NOUN
easat-11245	44	10	have	have	AUX
easat-11245	44	11	attracted	attract	VERB
easat-11245	44	12	international	international	ADJ
easat-11245	44	13	players	player	NOUN
easat-11245	44	14	and	and	CCONJ
easat-11245	44	15	stars	star	NOUN
easat-11245	44	16	and	and	CCONJ
easat-11245	44	17	have	have	AUX
easat-11245	44	18	encouraged	encourage	VERB
easat-11245	44	19	the	the	DET
easat-11245	44	20	construction	construction	NOUN
easat-11245	44	21	of	of	ADP
easat-11245	44	22	new	new	ADJ
easat-11245	44	23	stadiums	stadium	NOUN
easat-11245	44	24	and	and	CCONJ
easat-11245	44	25	enhanced	enhance	VERB
easat-11245	44	26	global	global	ADJ
easat-11245	44	27	collaborations	collaboration	NOUN
easat-11245	44	28	.	.	PUNCT
easat-11245	45	1	sponsorship	sponsorship	NOUN
easat-11245	45	2	has	have	AUX
easat-11245	45	3	been	be	AUX
easat-11245	45	4	an	an	DET
easat-11245	45	5	important	important	ADJ
easat-11245	45	6	part	part	NOUN
easat-11245	45	7	of	of	ADP
easat-11245	45	8	saudi	saudi	ADJ
easat-11245	45	9	sports	sport	NOUN
easat-11245	45	10	transformation	transformation	NOUN
easat-11245	45	11	,	,	PUNCT
easat-11245	45	12	aligning	align	VERB
easat-11245	45	13	with	with	ADP
easat-11245	45	14	saudi	saudi	PROPN
easat-11245	45	15	arabia	arabia	PROPN
easat-11245	45	16	’s	’s	PART
easat-11245	45	17	strategic	strategic	ADJ
easat-11245	45	18	vision	vision	NOUN
easat-11245	45	19	for	for	ADP
easat-11245	45	20	becoming	become	VERB
easat-11245	45	21	a	a	DET
easat-11245	45	22	global	global	ADJ
easat-11245	45	23	sports	sport	NOUN
easat-11245	45	24	hub	hub	NOUN
easat-11245	45	25	.	.	PUNCT
easat-11245	46	1	al	al	PROPN
easat-11245	46	2	-	-	PUNCT
easat-11245	46	3	hilal	hilal	PROPN
easat-11245	46	4	’s	’s	PART
easat-11245	46	5	partnerships	partnership	NOUN
easat-11245	46	6	with	with	ADP
easat-11245	46	7	their	their	PRON
easat-11245	46	8	naming	naming	NOUN
easat-11245	46	9	-	-	PUNCT
easat-11245	46	10	rights	right	NOUN
easat-11245	46	11	sponsor	sponsor	NOUN
easat-11245	46	12	,	,	PUNCT
easat-11245	46	13	kingdom	kingdom	NOUN
easat-11245	46	14	holding	hold	VERB
easat-11245	46	15	company	company	NOUN
easat-11245	46	16	,	,	PUNCT
easat-11245	46	17	and	and	CCONJ
easat-11245	46	18	with	with	ADP
easat-11245	46	19	their	their	PRON
easat-11245	46	20	jersey	jersey	PROPN
easat-11245	46	21	sponsor	sponsor	NOUN
easat-11245	46	22	,	,	PUNCT
easat-11245	46	23	savvy	savvy	ADJ
easat-11245	46	24	games	game	NOUN
easat-11245	46	25	,	,	PUNCT
easat-11245	46	26	illustrate	illustrate	VERB
easat-11245	46	27	how	how	SCONJ
easat-11245	46	28	different	different	ADJ
easat-11245	46	29	sponsorships	sponsorship	NOUN
easat-11245	46	30	can	can	AUX
easat-11245	46	31	operate	operate	VERB
easat-11245	46	32	together	together	ADV
easat-11245	46	33	with	with	ADP
easat-11245	46	34	the	the	DET
easat-11245	46	35	same	same	ADJ
easat-11245	46	36	club	club	NOUN
easat-11245	46	37	.	.	PUNCT
easat-11245	47	1	we	we	PRON
easat-11245	47	2	conducted	conduct	VERB
easat-11245	47	3	two	two	NUM
easat-11245	47	4	studies	study	NOUN
easat-11245	47	5	to	to	PART
easat-11245	47	6	explore	explore	VERB
easat-11245	47	7	how	how	SCONJ
easat-11245	47	8	fans	fan	NOUN
easat-11245	47	9	respond	respond	VERB
easat-11245	47	10	to	to	ADP
easat-11245	47	11	sponsorship	sponsorship	NOUN
easat-11245	47	12	in	in	ADP
easat-11245	47	13	the	the	DET
easat-11245	47	14	saudi	saudi	ADJ
easat-11245	47	15	professional	professional	PROPN
easat-11245	47	16	league	league	PROPN
easat-11245	47	17	(	(	PUNCT
easat-11245	47	18	spl	spl	PROPN
easat-11245	47	19	)	)	PUNCT
easat-11245	47	20	.	.	PUNCT
easat-11245	48	1	study	study	NOUN
easat-11245	48	2	1	1	NUM
easat-11245	48	3	examines	examine	VERB
easat-11245	48	4	how	how	SCONJ
easat-11245	48	5	naming	naming	NOUN
easat-11245	48	6	-	-	PUNCT
easat-11245	48	7	rights	right	NOUN
easat-11245	48	8	sponsorship	sponsorship	NOUN
easat-11245	48	9	influences	influence	NOUN
easat-11245	48	10	fans	fan	NOUN
easat-11245	48	11	’	’	PART
easat-11245	48	12	cognitive	cognitive	ADJ
easat-11245	48	13	and	and	CCONJ
easat-11245	48	14	relational	relational	ADJ
easat-11245	48	15	responses	response	NOUN
easat-11245	48	16	through	through	ADP
easat-11245	48	17	mechanisms	mechanism	NOUN
easat-11245	48	18	such	such	ADJ
easat-11245	48	19	as	as	ADP
easat-11245	48	20	processing	process	VERB
easat-11245	48	21	fluency	fluency	NOUN
easat-11245	48	22	and	and	CCONJ
easat-11245	48	23	perceived	perceive	VERB
easat-11245	48	24	fan	fan	NOUN
easat-11245	48	25	benefits	benefit	NOUN
easat-11245	48	26	.	.	PUNCT
easat-11245	49	1	study	study	NOUN
easat-11245	49	2	2	2	NUM
easat-11245	49	3	extends	extend	VERB
easat-11245	49	4	the	the	DET
easat-11245	49	5	investigation	investigation	NOUN
easat-11245	49	6	by	by	ADP
easat-11245	49	7	comparing	compare	VERB
easat-11245	49	8	naming	naming	NOUN
easat-11245	49	9	-	-	PUNCT
easat-11245	49	10	rights	right	NOUN
easat-11245	49	11	and	and	CCONJ
easat-11245	49	12	jersey	jersey	NOUN
easat-11245	49	13	sponsorships	sponsorship	NOUN
easat-11245	49	14	,	,	PUNCT
easat-11245	49	15	incorporating	incorporate	VERB
easat-11245	49	16	the	the	DET
easat-11245	49	17	moderating	moderate	VERB
easat-11245	49	18	effect	effect	NOUN
easat-11245	49	19	of	of	ADP
easat-11245	49	20	integration	integration	NOUN
easat-11245	49	21	cues	cue	VERB
easat-11245	49	22	on	on	ADP
easat-11245	49	23	both	both	DET
easat-11245	49	24	types	type	NOUN
easat-11245	49	25	.	.	PUNCT
easat-11245	50	1	this	this	DET
easat-11245	50	2	sequential	sequential	ADJ
easat-11245	50	3	design	design	NOUN
easat-11245	50	4	provides	provide	VERB
easat-11245	50	5	a	a	DET
easat-11245	50	6	more	more	ADV
easat-11245	50	7	comprehensive	comprehensive	ADJ
easat-11245	50	8	approach	approach	NOUN
easat-11245	50	9	to	to	ADP
easat-11245	50	10	understanding	understand	VERB
easat-11245	50	11	how	how	SCONJ
easat-11245	50	12	sponsorship	sponsorship	NOUN
easat-11245	50	13	structures	structure	NOUN
easat-11245	50	14	shape	shape	NOUN
easat-11245	50	15	fans	fan	NOUN
easat-11245	50	16	’	'	PUNCT
easat-11245	50	17	evaluations	evaluation	NOUN
easat-11245	50	18	.	.	PUNCT
easat-11245	51	1	2	2	X
easat-11245	51	2	.	.	X
easat-11245	51	3	integrated	integrate	VERB
easat-11245	51	4	theoretical	theoretical	ADJ
easat-11245	51	5	framework	framework	NOUN
easat-11245	51	6	2.1	2.1	NUM
easat-11245	51	7	.	.	PUNCT
easat-11245	51	8	cognitive	cognitive	ADJ
easat-11245	51	9	processing	processing	NOUN
easat-11245	51	10	fluency	fluency	NOUN
easat-11245	51	11	in	in	ADP
easat-11245	51	12	sponsorship	sponsorship	NOUN
easat-11245	51	13	evaluation	evaluation	NOUN
easat-11245	51	14	sponsorship	sponsorship	NOUN
easat-11245	51	15	has	have	AUX
easat-11245	51	16	become	become	VERB
easat-11245	51	17	an	an	DET
easat-11245	51	18	impactful	impactful	ADJ
easat-11245	51	19	marketing	marketing	NOUN
easat-11245	51	20	communication	communication	NOUN
easat-11245	51	21	strategy	strategy	NOUN
easat-11245	51	22	for	for	ADP
easat-11245	51	23	companies	company	NOUN
easat-11245	51	24	in	in	ADP
easat-11245	51	25	pursuing	pursue	VERB
easat-11245	51	26	their	their	PRON
easat-11245	51	27	goals	goal	NOUN
easat-11245	51	28	.	.	PUNCT
easat-11245	52	1	sponsorship	sponsorship	NOUN
easat-11245	52	2	effectiveness	effectiveness	NOUN
easat-11245	52	3	depends	depend	VERB
easat-11245	52	4	not	not	PART
easat-11245	52	5	only	only	ADV
easat-11245	52	6	on	on	ADP
easat-11245	52	7	visibility	visibility	NOUN
easat-11245	52	8	but	but	CCONJ
easat-11245	52	9	also	also	ADV
easat-11245	52	10	on	on	ADP
easat-11245	52	11	how	how	SCONJ
easat-11245	52	12	fans	fan	NOUN
easat-11245	52	13	process	process	VERB
easat-11245	52	14	sponsor	sponsor	NOUN
easat-11245	52	15	information	information	NOUN
easat-11245	52	16	.	.	PUNCT
easat-11245	53	1	it	it	PRON
easat-11245	53	2	is	be	AUX
easat-11245	53	3	therefore	therefore	ADV
easat-11245	53	4	important	important	ADJ
easat-11245	53	5	to	to	PART
easat-11245	53	6	examine	examine	VERB
easat-11245	53	7	how	how	SCONJ
easat-11245	53	8	fans	fan	NOUN
easat-11245	53	9	mentally	mentally	ADV
easat-11245	53	10	process	process	NOUN
easat-11245	53	11	sponsorships	sponsorship	NOUN
easat-11245	53	12	.	.	PUNCT
easat-11245	54	1	according	accord	VERB
easat-11245	54	2	to	to	ADP
easat-11245	54	3	the	the	DET
easat-11245	54	4	processing	processing	NOUN
easat-11245	54	5	fluency	fluency	NOUN
easat-11245	54	6	theory	theory	NOUN
easat-11245	54	7	,	,	PUNCT
easat-11245	54	8	people	people	NOUN
easat-11245	54	9	respond	respond	VERB
easat-11245	54	10	more	more	ADV
easat-11245	54	11	favorably	favorably	ADV
easat-11245	54	12	to	to	PART
easat-11245	54	13	stimuli	stimuli	VERB
easat-11245	54	14	that	that	PRON
easat-11245	54	15	are	be	AUX
easat-11245	54	16	easy	easy	ADJ
easat-11245	54	17	to	to	PART
easat-11245	54	18	interpret	interpret	VERB
easat-11245	54	19	[	[	PUNCT
easat-11245	54	20	6	6	NUM
easat-11245	54	21	]	]	PUNCT
easat-11245	54	22	.	.	PUNCT
easat-11245	55	1	as	as	SCONJ
easat-11245	55	2	such	such	ADJ
easat-11245	55	3	,	,	PUNCT
easat-11245	55	4	fluency	fluency	NOUN
easat-11245	55	5	arises	arise	VERB
easat-11245	55	6	when	when	SCONJ
easat-11245	55	7	the	the	DET
easat-11245	55	8	sponsor	sponsor	NOUN
easat-11245	55	9	–	–	PUNCT
easat-11245	55	10	team	team	NOUN
easat-11245	55	11	connection	connection	NOUN
easat-11245	55	12	is	be	AUX
easat-11245	55	13	seen	see	VERB
easat-11245	55	14	as	as	ADP
easat-11245	55	15	natural	natural	ADJ
easat-11245	55	16	and	and	CCONJ
easat-11245	55	17	contextually	contextually	ADV
easat-11245	55	18	appropriate	appropriate	ADJ
easat-11245	55	19	[	[	X
easat-11245	55	20	7	7	NUM
easat-11245	55	21	]	]	PUNCT
easat-11245	55	22	.	.	PUNCT
easat-11245	56	1	for	for	ADP
easat-11245	56	2	example	example	NOUN
easat-11245	56	3	,	,	PUNCT
easat-11245	56	4	a	a	DET
easat-11245	56	5	financial	financial	ADJ
easat-11245	56	6	services	service	NOUN
easat-11245	56	7	company	company	NOUN
easat-11245	56	8	sponsoring	sponsor	VERB
easat-11245	56	9	a	a	DET
easat-11245	56	10	major	major	ADJ
easat-11245	56	11	stadium	stadium	NOUN
easat-11245	56	12	may	may	AUX
easat-11245	56	13	appear	appear	VERB
easat-11245	56	14	fitting	fitting	ADJ
easat-11245	56	15	because	because	SCONJ
easat-11245	56	16	of	of	ADP
easat-11245	56	17	the	the	DET
easat-11245	56	18	company	company	NOUN
easat-11245	56	19	’s	’s	PART
easat-11245	56	20	perceived	perceive	VERB
easat-11245	56	21	stability	stability	NOUN
easat-11245	56	22	and	and	CCONJ
easat-11245	56	23	prestige	prestige	NOUN
easat-11245	56	24	,	,	PUNCT
easat-11245	56	25	whereas	whereas	SCONJ
easat-11245	56	26	a	a	DET
easat-11245	56	27	brand	brand	NOUN
easat-11245	56	28	from	from	ADP
easat-11245	56	29	a	a	DET
easat-11245	56	30	mismatched	mismatch	VERB
easat-11245	56	31	sector	sector	NOUN
easat-11245	56	32	might	might	AUX
easat-11245	56	33	seem	seem	VERB
easat-11245	56	34	harder	hard	ADV
easat-11245	56	35	to	to	PART
easat-11245	56	36	relate	relate	VERB
easat-11245	56	37	to	to	ADP
easat-11245	56	38	,	,	PUNCT
easat-11245	56	39	leading	lead	VERB
easat-11245	56	40	to	to	ADP
easat-11245	56	41	lower	low	ADJ
easat-11245	56	42	fluency	fluency	NOUN
easat-11245	56	43	[	[	X
easat-11245	56	44	19	19	NUM
easat-11245	56	45	]	]	PUNCT
easat-11245	56	46	.	.	PUNCT
easat-11245	57	1	prior	prior	ADJ
easat-11245	57	2	research	research	NOUN
easat-11245	57	3	shows	show	VERB
easat-11245	57	4	that	that	SCONJ
easat-11245	57	5	higher	high	ADJ
easat-11245	57	6	processing	processing	NOUN
easat-11245	57	7	fluency	fluency	NOUN
easat-11245	57	8	positively	positively	ADV
easat-11245	57	9	affects	affect	VERB
easat-11245	57	10	brand	brand	NOUN
easat-11245	57	11	evaluations	evaluation	NOUN
easat-11245	57	12	and	and	CCONJ
easat-11245	57	13	increases	increase	VERB
easat-11245	57	14	persuasiveness	persuasiveness	NOUN
easat-11245	57	15	[	[	X
easat-11245	57	16	20	20	NUM
easat-11245	57	17	]	]	PUNCT
easat-11245	57	18	.	.	PUNCT
easat-11245	58	1	within	within	ADP
easat-11245	58	2	sports	sport	NOUN
easat-11245	58	3	sponsorships	sponsorship	NOUN
easat-11245	58	4	,	,	PUNCT
easat-11245	58	5	fluency	fluency	NOUN
easat-11245	58	6	helps	help	VERB
easat-11245	58	7	transfer	transfer	VERB
easat-11245	58	8	fans	fan	NOUN
easat-11245	58	9	'	'	PART
easat-11245	58	10	positive	positive	ADJ
easat-11245	58	11	emotions	emotion	NOUN
easat-11245	58	12	from	from	ADP
easat-11245	58	13	the	the	DET
easat-11245	58	14	team	team	NOUN
easat-11245	58	15	to	to	ADP
easat-11245	58	16	the	the	DET
easat-11245	58	17	sponsor	sponsor	NOUN
easat-11245	59	1	[	[	X
easat-11245	59	2	21	21	NUM
easat-11245	59	3	]	]	PUNCT
easat-11245	59	4	.	.	PUNCT
easat-11245	60	1	this	this	PRON
easat-11245	60	2	leads	lead	VERB
easat-11245	60	3	us	we	PRON
easat-11245	60	4	to	to	ADP
easat-11245	60	5	the	the	DET
easat-11245	60	6	following	follow	VERB
easat-11245	60	7	hypothesis	hypothesis	NOUN
easat-11245	60	8	:	:	PUNCT
easat-11245	60	9	h1	h1	NOUN
easat-11245	60	10	:	:	PUNCT
easat-11245	60	11	processing	process	VERB
easat-11245	60	12	fluency	fluency	NOUN
easat-11245	60	13	positively	positively	ADV
easat-11245	60	14	influences	influence	VERB
easat-11245	60	15	fans	fan	NOUN
easat-11245	60	16	’	'	PUNCT
easat-11245	60	17	attitudes	attitude	NOUN
easat-11245	60	18	toward	toward	ADP
easat-11245	60	19	a	a	DET
easat-11245	60	20	sponsor	sponsor	NOUN
easat-11245	60	21	.	.	PUNCT
easat-11245	61	1	2.2	2.2	NUM
easat-11245	61	2	.	.	PUNCT
easat-11245	62	1	fan	fan	NOUN
easat-11245	62	2	benefits	benefit	NOUN
easat-11245	62	3	as	as	ADP
easat-11245	62	4	psychological	psychological	ADJ
easat-11245	62	5	leverage	leverage	NOUN
easat-11245	62	6	beyond	beyond	ADP
easat-11245	62	7	cognitive	cognitive	ADJ
easat-11245	62	8	processing	processing	NOUN
easat-11245	62	9	,	,	PUNCT
easat-11245	62	10	a	a	DET
easat-11245	62	11	relational	relational	ADJ
easat-11245	62	12	view	view	NOUN
easat-11245	62	13	suggests	suggest	VERB
easat-11245	62	14	that	that	SCONJ
easat-11245	62	15	fans	fan	NOUN
easat-11245	62	16	actively	actively	ADV
easat-11245	62	17	evaluate	evaluate	VERB
easat-11245	62	18	the	the	DET
easat-11245	62	19	benefits	benefit	NOUN
easat-11245	62	20	gained	gain	VERB
easat-11245	62	21	from	from	ADP
easat-11245	62	22	a	a	DET
easat-11245	62	23	sponsorship	sponsorship	NOUN
easat-11245	62	24	rather	rather	ADV
easat-11245	62	25	than	than	ADP
easat-11245	62	26	receiving	receive	VERB
easat-11245	62	27	messages	message	NOUN
easat-11245	62	28	passively	passively	ADV
easat-11245	62	29	[	[	X
easat-11245	62	30	5	5	NUM
easat-11245	62	31	,	,	PUNCT
easat-11245	62	32	8	8	NUM
easat-11245	62	33	]	]	PUNCT
easat-11245	62	34	.	.	PUNCT
easat-11245	63	1	fans	fan	NOUN
easat-11245	63	2	respond	respond	VERB
easat-11245	63	3	positively	positively	ADV
easat-11245	63	4	1445	1445	NUM
easat-11245	63	5	edelweiss	edelweiss	PROPN
easat-11245	63	6	applied	apply	VERB
easat-11245	63	7	science	science	NOUN
easat-11245	63	8	and	and	CCONJ
easat-11245	63	9	technology	technology	NOUN
easat-11245	63	10	issn	issn	PROPN
easat-11245	63	11	:	:	PUNCT
easat-11245	63	12	2576	2576	NUM
easat-11245	63	13	-	-	SYM
easat-11245	63	14	8484	8484	NUM
easat-11245	63	15	vol	vol	NOUN
easat-11245	63	16	.	.	PROPN
easat-11245	64	1	9	9	NUM
easat-11245	64	2	,	,	PUNCT
easat-11245	64	3	no	no	INTJ
easat-11245	64	4	.	.	NOUN
easat-11245	64	5	11	11	NUM
easat-11245	64	6	:	:	SYM
easat-11245	64	7	1443	1443	NUM
easat-11245	64	8	-	-	SYM
easat-11245	64	9	1452	1452	NUM
easat-11245	64	10	,	,	PUNCT
easat-11245	64	11	2025	2025	NUM
easat-11245	64	12	doi	doi	NOUN
easat-11245	64	13	:	:	PUNCT
easat-11245	64	14	10.55214/2576	10.55214/2576	NUM
easat-11245	64	15	-	-	SYM
easat-11245	64	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	64	17	©	©	ADP
easat-11245	64	18	2025	2025	NUM
easat-11245	64	19	by	by	ADP
easat-11245	64	20	the	the	DET
easat-11245	64	21	author	author	NOUN
easat-11245	64	22	;	;	PUNCT
easat-11245	64	23	licensee	licensee	PROPN
easat-11245	64	24	learning	learning	NOUN
easat-11245	64	25	gate	gate	NOUN
easat-11245	64	26	when	when	SCONJ
easat-11245	64	27	a	a	DET
easat-11245	64	28	sponsor	sponsor	NOUN
easat-11245	64	29	improves	improve	VERB
easat-11245	64	30	their	their	PRON
easat-11245	64	31	experience	experience	NOUN
easat-11245	64	32	through	through	ADP
easat-11245	64	33	facility	facility	NOUN
easat-11245	64	34	development	development	NOUN
easat-11245	64	35	,	,	PUNCT
easat-11245	64	36	promotions	promotion	NOUN
easat-11245	64	37	,	,	PUNCT
easat-11245	64	38	or	or	CCONJ
easat-11245	64	39	support	support	NOUN
easat-11245	64	40	for	for	ADP
easat-11245	64	41	team	team	NOUN
easat-11245	64	42	success	success	NOUN
easat-11245	64	43	.	.	PUNCT
easat-11245	65	1	such	such	ADJ
easat-11245	65	2	responses	response	NOUN
easat-11245	65	3	fit	fit	ADJ
easat-11245	65	4	within	within	ADP
easat-11245	65	5	social	social	ADJ
easat-11245	65	6	exchange	exchange	NOUN
easat-11245	65	7	theory	theory	NOUN
easat-11245	65	8	[	[	X
easat-11245	65	9	9	9	NUM
easat-11245	65	10	]	]	PUNCT
easat-11245	65	11	,	,	PUNCT
easat-11245	65	12	which	which	PRON
easat-11245	65	13	argues	argue	VERB
easat-11245	65	14	for	for	ADP
easat-11245	65	15	the	the	DET
easat-11245	65	16	importance	importance	NOUN
easat-11245	65	17	of	of	ADP
easat-11245	65	18	reciprocity	reciprocity	NOUN
easat-11245	65	19	in	in	ADP
easat-11245	65	20	relationships	relationship	NOUN
easat-11245	65	21	.	.	PUNCT
easat-11245	66	1	in	in	ADP
easat-11245	66	2	addition	addition	NOUN
easat-11245	66	3	,	,	PUNCT
easat-11245	66	4	these	these	DET
easat-11245	66	5	positive	positive	ADJ
easat-11245	66	6	responses	response	NOUN
easat-11245	66	7	are	be	AUX
easat-11245	66	8	consistent	consistent	ADJ
easat-11245	66	9	with	with	ADP
easat-11245	66	10	servicedominant	servicedominant	ADJ
easat-11245	66	11	logic	logic	NOUN
easat-11245	66	12	[	[	X
easat-11245	66	13	10	10	NUM
easat-11245	66	14	]	]	PUNCT
easat-11245	66	15	,	,	PUNCT
easat-11245	66	16	which	which	PRON
easat-11245	66	17	emphasizes	emphasize	VERB
easat-11245	66	18	the	the	DET
easat-11245	66	19	co	co	NOUN
easat-11245	66	20	-	-	NOUN
easat-11245	66	21	creation	creation	NOUN
easat-11245	66	22	of	of	ADP
easat-11245	66	23	value	value	NOUN
easat-11245	66	24	between	between	ADP
easat-11245	66	25	brands	brand	NOUN
easat-11245	66	26	and	and	CCONJ
easat-11245	66	27	consumers	consumer	NOUN
easat-11245	66	28	.	.	PUNCT
easat-11245	67	1	this	this	PRON
easat-11245	67	2	leads	lead	VERB
easat-11245	67	3	us	we	PRON
easat-11245	67	4	to	to	ADP
easat-11245	67	5	the	the	DET
easat-11245	67	6	following	follow	VERB
easat-11245	67	7	hypothesis	hypothesis	NOUN
easat-11245	67	8	:	:	PUNCT
easat-11245	67	9	h2	h2	NOUN
easat-11245	67	10	:	:	PUNCT
easat-11245	67	11	perceived	perceive	VERB
easat-11245	67	12	fan	fan	NOUN
easat-11245	67	13	benefits	benefit	NOUN
easat-11245	67	14	positively	positively	ADV
easat-11245	67	15	influence	influence	NOUN
easat-11245	67	16	fans	fan	NOUN
easat-11245	67	17	’	’	PART
easat-11245	67	18	attitudes	attitude	NOUN
easat-11245	67	19	toward	toward	ADP
easat-11245	67	20	a	a	DET
easat-11245	67	21	sponsor	sponsor	NOUN
easat-11245	67	22	.	.	PUNCT
easat-11245	68	1	2.3	2.3	NUM
easat-11245	68	2	.	.	PUNCT
easat-11245	68	3	sponsorship	sponsorship	NOUN
easat-11245	68	4	type	type	NOUN
easat-11245	68	5	and	and	CCONJ
easat-11245	68	6	integration	integration	NOUN
easat-11245	68	7	cues	cue	NOUN
easat-11245	68	8	in	in	ADP
easat-11245	68	9	professional	professional	ADJ
easat-11245	68	10	football	football	NOUN
easat-11245	68	11	,	,	PUNCT
easat-11245	68	12	naming	naming	NOUN
easat-11245	68	13	rights	right	NOUN
easat-11245	68	14	and	and	CCONJ
easat-11245	68	15	jersey	jersey	NOUN
easat-11245	68	16	sponsorships	sponsorship	NOUN
easat-11245	68	17	are	be	AUX
easat-11245	68	18	among	among	ADP
easat-11245	68	19	the	the	DET
easat-11245	68	20	most	most	ADV
easat-11245	68	21	common	common	ADJ
easat-11245	68	22	types	type	NOUN
easat-11245	68	23	of	of	ADP
easat-11245	68	24	sponsorship	sponsorship	NOUN
easat-11245	68	25	.	.	PUNCT
easat-11245	69	1	the	the	DET
easat-11245	69	2	former	former	ADJ
easat-11245	69	3	integrates	integrate	VERB
easat-11245	69	4	the	the	DET
easat-11245	69	5	sponsor	sponsor	NOUN
easat-11245	69	6	’s	’s	PART
easat-11245	69	7	name	name	NOUN
easat-11245	69	8	through	through	ADP
easat-11245	69	9	repetition	repetition	NOUN
easat-11245	69	10	,	,	PUNCT
easat-11245	69	11	which	which	PRON
easat-11245	69	12	keeps	keep	VERB
easat-11245	69	13	the	the	DET
easat-11245	69	14	sponsor	sponsor	NOUN
easat-11245	69	15	relevant	relevant	ADJ
easat-11245	69	16	and	and	CCONJ
easat-11245	69	17	prominent	prominent	ADJ
easat-11245	69	18	,	,	PUNCT
easat-11245	69	19	even	even	ADV
easat-11245	69	20	outside	outside	ADJ
easat-11245	69	21	match	match	NOUN
easat-11245	69	22	days	day	NOUN
easat-11245	70	1	[	[	X
easat-11245	70	2	13	13	NUM
easat-11245	70	3	]	]	PUNCT
easat-11245	70	4	.	.	PUNCT
easat-11245	71	1	in	in	ADP
easat-11245	71	2	jersey	jersey	PROPN
easat-11245	71	3	sponsorships	sponsorship	NOUN
easat-11245	71	4	,	,	PUNCT
easat-11245	71	5	on	on	ADP
easat-11245	71	6	the	the	DET
easat-11245	71	7	other	other	ADJ
easat-11245	71	8	hand	hand	NOUN
easat-11245	71	9	,	,	PUNCT
easat-11245	71	10	the	the	DET
easat-11245	71	11	sponsor	sponsor	NOUN
easat-11245	71	12	’s	’s	PART
easat-11245	71	13	name	name	NOUN
easat-11245	71	14	and	and	CCONJ
easat-11245	71	15	logo	logo	NOUN
easat-11245	71	16	only	only	ADV
easat-11245	71	17	appear	appear	VERB
easat-11245	71	18	on	on	ADP
easat-11245	71	19	players	player	NOUN
easat-11245	71	20	’	’	PART
easat-11245	71	21	kits	kit	NOUN
easat-11245	71	22	and	and	CCONJ
easat-11245	71	23	on	on	ADP
easat-11245	71	24	digital	digital	ADJ
easat-11245	71	25	media	medium	NOUN
easat-11245	71	26	[	[	X
easat-11245	71	27	15	15	NUM
easat-11245	71	28	,	,	PUNCT
easat-11245	71	29	16	16	NUM
easat-11245	71	30	]	]	PUNCT
easat-11245	71	31	.	.	PUNCT
easat-11245	72	1	these	these	DET
easat-11245	72	2	differences	difference	NOUN
easat-11245	72	3	mean	mean	VERB
easat-11245	72	4	that	that	SCONJ
easat-11245	72	5	naming	name	VERB
easat-11245	72	6	rights	right	NOUN
easat-11245	72	7	sponsorships	sponsorship	NOUN
easat-11245	72	8	produce	produce	VERB
easat-11245	72	9	stronger	strong	ADJ
easat-11245	72	10	brand	brand	NOUN
easat-11245	72	11	awareness	awareness	NOUN
easat-11245	72	12	and	and	CCONJ
easat-11245	72	13	more	more	ADV
easat-11245	72	14	perceived	perceive	VERB
easat-11245	72	15	benefits	benefit	NOUN
easat-11245	72	16	than	than	ADP
easat-11245	72	17	jersey	jersey	NOUN
easat-11245	72	18	sponsorships	sponsorship	NOUN
easat-11245	72	19	.	.	PUNCT
easat-11245	73	1	prior	prior	ADJ
easat-11245	73	2	research	research	NOUN
easat-11245	73	3	suggests	suggest	VERB
easat-11245	73	4	that	that	SCONJ
easat-11245	73	5	naming	name	VERB
easat-11245	73	6	rights	right	NOUN
easat-11245	73	7	tend	tend	VERB
easat-11245	73	8	to	to	PART
easat-11245	73	9	increase	increase	VERB
easat-11245	73	10	both	both	DET
easat-11245	73	11	brand	brand	NOUN
easat-11245	73	12	recognition	recognition	NOUN
easat-11245	73	13	and	and	CCONJ
easat-11245	73	14	consistency	consistency	NOUN
easat-11245	73	15	,	,	PUNCT
easat-11245	73	16	since	since	SCONJ
easat-11245	73	17	the	the	DET
easat-11245	73	18	stadium	stadium	NOUN
easat-11245	73	19	’s	’s	PART
easat-11245	73	20	name	name	NOUN
easat-11245	73	21	is	be	AUX
easat-11245	73	22	repeatedly	repeatedly	ADV
easat-11245	73	23	mentioned	mention	VERB
easat-11245	73	24	across	across	ADP
easat-11245	73	25	broadcasts	broadcast	NOUN
easat-11245	73	26	and	and	CCONJ
easat-11245	73	27	social	social	ADJ
easat-11245	73	28	media	medium	NOUN
easat-11245	74	1	[	[	X
easat-11245	74	2	22	22	NUM
easat-11245	74	3	]	]	PUNCT
easat-11245	74	4	.	.	PUNCT
easat-11245	75	1	in	in	ADP
easat-11245	75	2	saudi	saudi	PROPN
easat-11245	75	3	arabia	arabia	PROPN
easat-11245	75	4	,	,	PUNCT
easat-11245	75	5	the	the	DET
easat-11245	75	6	term	term	NOUN
easat-11245	75	7	“	"	PUNCT
easat-11245	75	8	kingdom	kingdom	NOUN
easat-11245	75	9	arena	arena	NOUN
easat-11245	75	10	”	"	PUNCT
easat-11245	75	11	has	have	AUX
easat-11245	75	12	become	become	VERB
easat-11245	75	13	part	part	NOUN
easat-11245	75	14	of	of	ADP
easat-11245	75	15	al	al	PROPN
easat-11245	75	16	-	-	PUNCT
easat-11245	75	17	hilal	hilal	PROPN
easat-11245	75	18	fc	fc	PROPN
easat-11245	75	19	fans	fans	PROPN
easat-11245	75	20	’	’	PART
easat-11245	75	21	everyday	everyday	ADJ
easat-11245	75	22	vocabulary	vocabulary	NOUN
easat-11245	75	23	,	,	PUNCT
easat-11245	75	24	making	make	VERB
easat-11245	75	25	the	the	DET
easat-11245	75	26	kingdom	kingdom	NOUN
easat-11245	75	27	holding	hold	VERB
easat-11245	75	28	company	company	NOUN
easat-11245	75	29	a	a	DET
easat-11245	75	30	familiar	familiar	ADJ
easat-11245	75	31	name	name	NOUN
easat-11245	75	32	.	.	PUNCT
easat-11245	76	1	this	this	PRON
easat-11245	76	2	leads	lead	VERB
easat-11245	76	3	us	we	PRON
easat-11245	76	4	to	to	ADP
easat-11245	76	5	the	the	DET
easat-11245	76	6	following	follow	VERB
easat-11245	76	7	two	two	NUM
easat-11245	76	8	hypotheses	hypothesis	NOUN
easat-11245	76	9	:	:	PUNCT
easat-11245	76	10	h3	h3	NOUN
easat-11245	76	11	:	:	PUNCT
easat-11245	76	12	naming	name	VERB
easat-11245	76	13	-	-	PUNCT
easat-11245	76	14	rights	right	NOUN
easat-11245	76	15	sponsorship	sponsorship	NOUN
easat-11245	76	16	generates	generate	VERB
easat-11245	76	17	higher	high	ADJ
easat-11245	76	18	processing	processing	NOUN
easat-11245	76	19	fluency	fluency	NOUN
easat-11245	76	20	than	than	ADP
easat-11245	76	21	jersey	jersey	PROPN
easat-11245	76	22	sponsorship	sponsorship	NOUN
easat-11245	76	23	.	.	PUNCT
easat-11245	77	1	h4	h4	NOUN
easat-11245	77	2	:	:	PUNCT
easat-11245	77	3	naming	name	VERB
easat-11245	77	4	-	-	PUNCT
easat-11245	77	5	rights	right	NOUN
easat-11245	77	6	sponsorship	sponsorship	NOUN
easat-11245	77	7	generates	generate	VERB
easat-11245	77	8	higher	high	ADJ
easat-11245	77	9	perceived	perceive	VERB
easat-11245	77	10	fan	fan	NOUN
easat-11245	77	11	benefits	benefit	NOUN
easat-11245	77	12	than	than	ADP
easat-11245	77	13	jersey	jersey	PROPN
easat-11245	77	14	sponsorship	sponsorship	NOUN
easat-11245	77	15	.	.	PUNCT
easat-11245	78	1	while	while	SCONJ
easat-11245	78	2	the	the	DET
easat-11245	78	3	sponsorship	sponsorship	NOUN
easat-11245	78	4	type	type	NOUN
easat-11245	78	5	shapes	shape	NOUN
easat-11245	78	6	fans	fan	NOUN
easat-11245	78	7	’	’	PART
easat-11245	78	8	first	first	ADJ
easat-11245	78	9	impressions	impression	NOUN
easat-11245	78	10	,	,	PUNCT
easat-11245	78	11	a	a	DET
easat-11245	78	12	sponsor	sponsor	NOUN
easat-11245	78	13	’s	’s	PART
easat-11245	78	14	integration	integration	NOUN
easat-11245	78	15	into	into	ADP
easat-11245	78	16	the	the	DET
easat-11245	78	17	club	club	NOUN
easat-11245	78	18	’s	’s	PART
easat-11245	78	19	communication	communication	NOUN
easat-11245	78	20	and	and	CCONJ
easat-11245	78	21	match	match	NOUN
easat-11245	78	22	-	-	PUNCT
easat-11245	78	23	day	day	NOUN
easat-11245	78	24	experience	experience	NOUN
easat-11245	78	25	also	also	ADV
easat-11245	78	26	plays	play	VERB
easat-11245	78	27	an	an	DET
easat-11245	78	28	important	important	ADJ
easat-11245	78	29	role	role	NOUN
easat-11245	78	30	in	in	ADP
easat-11245	78	31	their	their	PRON
easat-11245	78	32	evaluation	evaluation	NOUN
easat-11245	78	33	.	.	PUNCT
easat-11245	79	1	prior	prior	ADJ
easat-11245	79	2	studies	study	NOUN
easat-11245	79	3	indicate	indicate	VERB
easat-11245	79	4	that	that	SCONJ
easat-11245	79	5	,	,	PUNCT
easat-11245	79	6	when	when	SCONJ
easat-11245	79	7	a	a	DET
easat-11245	79	8	sponsor	sponsor	NOUN
easat-11245	79	9	is	be	AUX
easat-11245	79	10	meaningfully	meaningfully	ADV
easat-11245	79	11	integrated	integrate	VERB
easat-11245	79	12	within	within	ADP
easat-11245	79	13	the	the	DET
easat-11245	79	14	sports	sport	NOUN
easat-11245	79	15	ecosystem	ecosystem	NOUN
easat-11245	79	16	,	,	PUNCT
easat-11245	79	17	sponsorship	sponsorship	NOUN
easat-11245	79	18	becomes	become	VERB
easat-11245	79	19	easier	easy	ADJ
easat-11245	79	20	to	to	PART
easat-11245	79	21	evaluate	evaluate	VERB
easat-11245	79	22	[	[	X
easat-11245	79	23	7	7	NUM
easat-11245	79	24	,	,	PUNCT
easat-11245	79	25	11	11	NUM
easat-11245	79	26	,	,	PUNCT
easat-11245	79	27	19	19	NUM
easat-11245	79	28	]	]	PUNCT
easat-11245	79	29	.	.	PUNCT
easat-11245	80	1	in	in	ADP
easat-11245	80	2	addition	addition	NOUN
easat-11245	80	3	,	,	PUNCT
easat-11245	80	4	integration	integration	NOUN
easat-11245	80	5	signals	signal	NOUN
easat-11245	80	6	enhance	enhance	VERB
easat-11245	80	7	fans	fan	NOUN
easat-11245	80	8	’	’	PART
easat-11245	80	9	sense	sense	NOUN
easat-11245	80	10	of	of	ADP
easat-11245	80	11	benefit	benefit	NOUN
easat-11245	80	12	by	by	ADP
easat-11245	80	13	clearly	clearly	ADV
easat-11245	80	14	illustrating	illustrate	VERB
easat-11245	80	15	the	the	DET
easat-11245	80	16	sponsor	sponsor	NOUN
easat-11245	80	17	’s	’s	PART
easat-11245	80	18	added	add	VERB
easat-11245	80	19	value	value	NOUN
easat-11245	80	20	to	to	ADP
easat-11245	80	21	the	the	DET
easat-11245	80	22	experience	experience	NOUN
easat-11245	80	23	[	[	X
easat-11245	80	24	5	5	NUM
easat-11245	80	25	,	,	PUNCT
easat-11245	80	26	8	8	NUM
easat-11245	80	27	,	,	PUNCT
easat-11245	80	28	12	12	NUM
easat-11245	80	29	]	]	PUNCT
easat-11245	80	30	.	.	PUNCT
easat-11245	81	1	therefore	therefore	ADV
easat-11245	81	2	,	,	PUNCT
easat-11245	81	3	the	the	DET
easat-11245	81	4	relationship	relationship	NOUN
easat-11245	81	5	between	between	ADP
easat-11245	81	6	the	the	DET
easat-11245	81	7	brand	brand	NOUN
easat-11245	81	8	and	and	CCONJ
easat-11245	81	9	the	the	DET
easat-11245	81	10	team	team	NOUN
easat-11245	81	11	becomes	become	VERB
easat-11245	81	12	natural	natural	ADJ
easat-11245	81	13	and	and	CCONJ
easat-11245	81	14	effortless	effortless	ADJ
easat-11245	81	15	,	,	PUNCT
easat-11245	81	16	strengthening	strengthen	VERB
easat-11245	81	17	both	both	DET
easat-11245	81	18	processing	process	VERB
easat-11245	81	19	fluency	fluency	NOUN
easat-11245	81	20	and	and	CCONJ
easat-11245	81	21	perceived	perceive	VERB
easat-11245	81	22	fan	fan	NOUN
easat-11245	81	23	benefits	benefit	NOUN
easat-11245	81	24	when	when	SCONJ
easat-11245	81	25	integration	integration	NOUN
easat-11245	81	26	cues	cue	NOUN
easat-11245	81	27	are	be	AUX
easat-11245	81	28	strong	strong	ADJ
easat-11245	81	29	.	.	PUNCT
easat-11245	82	1	this	this	PRON
easat-11245	82	2	leads	lead	VERB
easat-11245	82	3	us	we	PRON
easat-11245	82	4	to	to	ADP
easat-11245	82	5	the	the	DET
easat-11245	82	6	following	following	ADJ
easat-11245	82	7	hypotheses	hypothesis	NOUN
easat-11245	82	8	:	:	PUNCT
easat-11245	82	9	h5	h5	NOUN
easat-11245	82	10	:	:	PUNCT
easat-11245	82	11	high	high	ADJ
easat-11245	82	12	(	(	PUNCT
easat-11245	82	13	vs.	vs.	X
easat-11245	82	14	low	low	ADJ
easat-11245	82	15	)	)	PUNCT
easat-11245	82	16	integration	integration	NOUN
easat-11245	82	17	cues	cue	NOUN
easat-11245	82	18	are	be	AUX
easat-11245	82	19	associated	associate	VERB
easat-11245	82	20	with	with	ADP
easat-11245	82	21	higher	high	ADJ
easat-11245	82	22	processing	processing	NOUN
easat-11245	82	23	fluency	fluency	NOUN
easat-11245	82	24	.	.	PUNCT
easat-11245	83	1	h6	h6	NOUN
easat-11245	83	2	:	:	PUNCT
easat-11245	83	3	high	high	ADJ
easat-11245	83	4	(	(	PUNCT
easat-11245	83	5	vs.	vs.	X
easat-11245	83	6	low	low	ADJ
easat-11245	83	7	)	)	PUNCT
easat-11245	83	8	integration	integration	NOUN
easat-11245	83	9	cues	cue	NOUN
easat-11245	83	10	are	be	AUX
easat-11245	83	11	associated	associate	VERB
easat-11245	83	12	with	with	ADP
easat-11245	83	13	higher	high	ADJ
easat-11245	83	14	perceived	perceive	VERB
easat-11245	83	15	fan	fan	NOUN
easat-11245	83	16	benefits	benefit	NOUN
easat-11245	83	17	.	.	PUNCT
easat-11245	84	1	we	we	PRON
easat-11245	84	2	expect	expect	VERB
easat-11245	84	3	that	that	SCONJ
easat-11245	84	4	the	the	DET
easat-11245	84	5	role	role	NOUN
easat-11245	84	6	of	of	ADP
easat-11245	84	7	integration	integration	NOUN
easat-11245	84	8	is	be	AUX
easat-11245	84	9	not	not	PART
easat-11245	84	10	limited	limit	VERB
easat-11245	84	11	to	to	ADP
easat-11245	84	12	its	its	PRON
easat-11245	84	13	direct	direct	ADJ
easat-11245	84	14	effect	effect	NOUN
easat-11245	84	15	on	on	ADP
easat-11245	84	16	processing	process	VERB
easat-11245	84	17	fluency	fluency	NOUN
easat-11245	84	18	and	and	CCONJ
easat-11245	84	19	perceived	perceive	VERB
easat-11245	84	20	fan	fan	NOUN
easat-11245	84	21	benefits	benefit	NOUN
easat-11245	84	22	;	;	PUNCT
easat-11245	84	23	rather	rather	ADV
easat-11245	84	24	,	,	PUNCT
easat-11245	84	25	it	it	PRON
easat-11245	84	26	likely	likely	ADV
easat-11245	84	27	extends	extend	VERB
easat-11245	84	28	to	to	ADP
easat-11245	84	29	moderating	moderate	VERB
easat-11245	84	30	how	how	SCONJ
easat-11245	84	31	different	different	ADJ
easat-11245	84	32	sponsorship	sponsorship	NOUN
easat-11245	84	33	types	type	NOUN
easat-11245	84	34	influence	influence	VERB
easat-11245	84	35	fan	fan	NOUN
easat-11245	84	36	perceptions	perception	NOUN
easat-11245	84	37	.	.	PUNCT
easat-11245	85	1	previous	previous	ADJ
easat-11245	85	2	studies	study	NOUN
easat-11245	85	3	show	show	VERB
easat-11245	85	4	that	that	SCONJ
easat-11245	85	5	naming	name	VERB
easat-11245	85	6	-	-	PUNCT
easat-11245	85	7	rights	right	NOUN
easat-11245	85	8	sponsors	sponsor	NOUN
easat-11245	85	9	are	be	AUX
easat-11245	85	10	perceived	perceive	VERB
easat-11245	85	11	as	as	ADP
easat-11245	85	12	more	more	ADV
easat-11245	85	13	integrated	integrated	ADJ
easat-11245	85	14	and	and	CCONJ
easat-11245	85	15	visible	visible	ADJ
easat-11245	85	16	than	than	ADP
easat-11245	85	17	jersey	jersey	NOUN
easat-11245	85	18	sponsors	sponsor	NOUN
easat-11245	85	19	[	[	X
easat-11245	85	20	13	13	NUM
easat-11245	85	21	]	]	PUNCT
easat-11245	85	22	.	.	PUNCT
easat-11245	86	1	therefore	therefore	ADV
easat-11245	86	2	,	,	PUNCT
easat-11245	86	3	a	a	DET
easat-11245	86	4	higher	high	ADJ
easat-11245	86	5	level	level	NOUN
easat-11245	86	6	of	of	ADP
easat-11245	86	7	integration	integration	NOUN
easat-11245	86	8	is	be	AUX
easat-11245	86	9	expected	expect	VERB
easat-11245	86	10	to	to	PART
easat-11245	86	11	reduce	reduce	VERB
easat-11245	86	12	the	the	DET
easat-11245	86	13	gap	gap	NOUN
easat-11245	86	14	between	between	ADP
easat-11245	86	15	naming	name	VERB
easat-11245	86	16	rights	right	NOUN
easat-11245	86	17	and	and	CCONJ
easat-11245	86	18	jersey	jersey	NOUN
easat-11245	86	19	sponsorships	sponsorship	NOUN
easat-11245	86	20	in	in	ADP
easat-11245	86	21	both	both	DET
easat-11245	86	22	processing	process	VERB
easat-11245	86	23	fluency	fluency	NOUN
easat-11245	86	24	and	and	CCONJ
easat-11245	86	25	perceived	perceive	VERB
easat-11245	86	26	fan	fan	NOUN
easat-11245	86	27	benefits	benefit	NOUN
easat-11245	86	28	.	.	PUNCT
easat-11245	87	1	as	as	ADP
easat-11245	87	2	such	such	ADJ
easat-11245	87	3	,	,	PUNCT
easat-11245	87	4	we	we	PRON
easat-11245	87	5	propose	propose	VERB
easat-11245	87	6	the	the	DET
easat-11245	87	7	following	following	ADJ
easat-11245	87	8	hypotheses	hypothesis	NOUN
easat-11245	87	9	:	:	PUNCT
easat-11245	87	10	h7	h7	NOUN
easat-11245	87	11	:	:	PUNCT
easat-11245	87	12	the	the	DET
easat-11245	87	13	difference	difference	NOUN
easat-11245	87	14	between	between	ADP
easat-11245	87	15	naming	name	VERB
easat-11245	87	16	rights	right	NOUN
easat-11245	87	17	and	and	CCONJ
easat-11245	87	18	jersey	jersey	NOUN
easat-11245	87	19	sponsorships	sponsorship	NOUN
easat-11245	87	20	in	in	ADP
easat-11245	87	21	processing	process	VERB
easat-11245	87	22	fluency	fluency	NOUN
easat-11245	87	23	is	be	AUX
easat-11245	87	24	larger	large	ADJ
easat-11245	87	25	(	(	PUNCT
easat-11245	87	26	smaller	small	ADJ
easat-11245	87	27	)	)	PUNCT
easat-11245	87	28	under	under	ADP
easat-11245	87	29	low	low	ADJ
easat-11245	87	30	(	(	PUNCT
easat-11245	87	31	high	high	ADJ
easat-11245	87	32	)	)	PUNCT
easat-11245	87	33	integration	integration	NOUN
easat-11245	87	34	.	.	PUNCT
easat-11245	88	1	h8	h8	PROPN
easat-11245	88	2	:	:	PUNCT
easat-11245	88	3	the	the	DET
easat-11245	88	4	difference	difference	NOUN
easat-11245	88	5	between	between	ADP
easat-11245	88	6	naming	name	VERB
easat-11245	88	7	rights	right	NOUN
easat-11245	88	8	and	and	CCONJ
easat-11245	88	9	jersey	jersey	NOUN
easat-11245	88	10	sponsorships	sponsorship	NOUN
easat-11245	88	11	in	in	ADP
easat-11245	88	12	perceived	perceive	VERB
easat-11245	88	13	fan	fan	NOUN
easat-11245	88	14	benefits	benefit	NOUN
easat-11245	88	15	is	be	AUX
easat-11245	88	16	larger	large	ADJ
easat-11245	88	17	(	(	PUNCT
easat-11245	88	18	smaller	small	ADJ
easat-11245	88	19	)	)	PUNCT
easat-11245	88	20	under	under	ADP
easat-11245	88	21	low	low	ADJ
easat-11245	88	22	(	(	PUNCT
easat-11245	88	23	high	high	ADJ
easat-11245	88	24	)	)	PUNCT
easat-11245	88	25	integration	integration	NOUN
easat-11245	88	26	.	.	PUNCT
easat-11245	89	1	to	to	PART
easat-11245	89	2	test	test	VERB
easat-11245	89	3	the	the	DET
easat-11245	89	4	conceptual	conceptual	ADJ
easat-11245	89	5	framework	framework	NOUN
easat-11245	89	6	,	,	PUNCT
easat-11245	89	7	we	we	PRON
easat-11245	89	8	conducted	conduct	VERB
easat-11245	89	9	two	two	NUM
easat-11245	89	10	complementary	complementary	ADJ
easat-11245	89	11	studies	study	NOUN
easat-11245	89	12	.	.	PUNCT
easat-11245	90	1	the	the	DET
easat-11245	90	2	first	first	ADJ
easat-11245	90	3	was	be	AUX
easat-11245	90	4	a	a	DET
easat-11245	90	5	survey	survey	NOUN
easat-11245	90	6	investigation	investigation	NOUN
easat-11245	90	7	examining	examine	VERB
easat-11245	90	8	how	how	SCONJ
easat-11245	90	9	processing	processing	NOUN
easat-11245	90	10	fluency	fluency	NOUN
easat-11245	90	11	and	and	CCONJ
easat-11245	90	12	perceived	perceive	VERB
easat-11245	90	13	fan	fan	NOUN
easat-11245	90	14	benefits	benefit	NOUN
easat-11245	90	15	affect	affect	VERB
easat-11245	90	16	fans	fan	NOUN
easat-11245	90	17	’	’	PART
easat-11245	90	18	attitudes	attitude	NOUN
easat-11245	90	19	toward	toward	ADP
easat-11245	90	20	the	the	DET
easat-11245	90	21	sponsor	sponsor	NOUN
easat-11245	90	22	.	.	PUNCT
easat-11245	91	1	drawing	draw	VERB
easat-11245	91	2	on	on	ADP
easat-11245	91	3	the	the	DET
easat-11245	91	4	findings	finding	NOUN
easat-11245	91	5	of	of	ADP
easat-11245	91	6	study	study	NOUN
easat-11245	91	7	1	1	NUM
easat-11245	91	8	,	,	PUNCT
easat-11245	91	9	study	study	NOUN
easat-11245	91	10	2	2	NUM
easat-11245	91	11	employed	employ	VERB
easat-11245	91	12	a	a	DET
easat-11245	91	13	2	2	NUM
easat-11245	91	14	×	×	NOUN
easat-11245	91	15	2	2	NUM
easat-11245	91	16	between	between	ADP
easat-11245	91	17	-	-	PUNCT
easat-11245	91	18	subjects	subject	NOUN
easat-11245	91	19	experimental	experimental	ADJ
easat-11245	91	20	design	design	NOUN
easat-11245	91	21	that	that	PRON
easat-11245	91	22	manipulated	manipulate	VERB
easat-11245	91	23	sponsorship	sponsorship	NOUN
easat-11245	91	24	type	type	NOUN
easat-11245	91	25	(	(	PUNCT
easat-11245	91	26	naming	naming	NOUN
easat-11245	91	27	rights	right	NOUN
easat-11245	91	28	vs.	vs.	ADP
easat-11245	91	29	jersey	jersey	NOUN
easat-11245	91	30	)	)	PUNCT
easat-11245	91	31	and	and	CCONJ
easat-11245	91	32	integration	integration	NOUN
easat-11245	91	33	level	level	NOUN
easat-11245	91	34	(	(	PUNCT
easat-11245	91	35	high	high	ADJ
easat-11245	91	36	vs.	vs.	X
easat-11245	91	37	low	low	ADJ
easat-11245	91	38	)	)	PUNCT
easat-11245	91	39	to	to	PART
easat-11245	91	40	examine	examine	VERB
easat-11245	91	41	how	how	SCONJ
easat-11245	91	42	these	these	DET
easat-11245	91	43	cues	cue	NOUN
easat-11245	91	44	shape	shape	VERB
easat-11245	91	45	fan	fan	NOUN
easat-11245	91	46	responses	response	NOUN
easat-11245	91	47	.	.	PUNCT
easat-11245	92	1	3	3	X
easat-11245	92	2	.	.	X
easat-11245	92	3	study	study	NOUN
easat-11245	92	4	1	1	NUM
easat-11245	92	5	:	:	PUNCT
easat-11245	92	6	survey	survey	NOUN
easat-11245	92	7	examination	examination	NOUN
easat-11245	92	8	of	of	ADP
easat-11245	92	9	sponsorship	sponsorship	NOUN
easat-11245	92	10	type	type	NOUN
easat-11245	92	11	effects	effect	NOUN
easat-11245	92	12	3.1	3.1	NUM
easat-11245	92	13	.	.	PUNCT
easat-11245	93	1	research	research	NOUN
easat-11245	93	2	design	design	NOUN
easat-11245	93	3	and	and	CCONJ
easat-11245	93	4	sample	sample	VERB
easat-11245	93	5	the	the	DET
easat-11245	93	6	study	study	NOUN
easat-11245	93	7	employed	employ	VERB
easat-11245	93	8	a	a	DET
easat-11245	93	9	survey	survey	NOUN
easat-11245	93	10	-	-	PUNCT
easat-11245	93	11	based	base	VERB
easat-11245	93	12	quantitative	quantitative	ADJ
easat-11245	93	13	design	design	NOUN
easat-11245	93	14	targeting	target	VERB
easat-11245	93	15	saudi	saudi	PROPN
easat-11245	93	16	al	al	PROPN
easat-11245	93	17	-	-	PUNCT
easat-11245	93	18	hilal	hilal	PROPN
easat-11245	93	19	fc	fc	PROPN
easat-11245	93	20	fans	fans	PROPN
easat-11245	93	21	.	.	PUNCT
easat-11245	94	1	out	out	ADP
easat-11245	94	2	of	of	ADP
easat-11245	94	3	600	600	NUM
easat-11245	94	4	questionnaires	questionnaire	NOUN
easat-11245	94	5	distributed	distribute	VERB
easat-11245	94	6	,	,	PUNCT
easat-11245	94	7	563	563	NUM
easat-11245	94	8	usable	usable	ADJ
easat-11245	94	9	responses	response	NOUN
easat-11245	94	10	were	be	AUX
easat-11245	94	11	retained	retain	VERB
easat-11245	94	12	for	for	ADP
easat-11245	94	13	analysis	analysis	NOUN
easat-11245	94	14	,	,	PUNCT
easat-11245	94	15	representing	represent	VERB
easat-11245	94	16	a	a	DET
easat-11245	94	17	response	response	NOUN
easat-11245	94	18	rate	rate	NOUN
easat-11245	94	19	of	of	ADP
easat-11245	94	20	93.8	93.8	NUM
easat-11245	94	21	%	%	NOUN
easat-11245	94	22	.	.	PUNCT
easat-11245	95	1	1446	1446	NUM
easat-11245	95	2	edelweiss	edelweiss	PROPN
easat-11245	95	3	applied	apply	VERB
easat-11245	95	4	science	science	NOUN
easat-11245	95	5	and	and	CCONJ
easat-11245	95	6	technology	technology	NOUN
easat-11245	95	7	issn	issn	PROPN
easat-11245	95	8	:	:	PUNCT
easat-11245	95	9	2576	2576	NUM
easat-11245	95	10	-	-	SYM
easat-11245	95	11	8484	8484	NUM
easat-11245	95	12	vol	vol	NOUN
easat-11245	95	13	.	.	PROPN
easat-11245	96	1	9	9	NUM
easat-11245	96	2	,	,	PUNCT
easat-11245	96	3	no	no	INTJ
easat-11245	96	4	.	.	NOUN
easat-11245	96	5	11	11	NUM
easat-11245	96	6	:	:	SYM
easat-11245	96	7	1443	1443	NUM
easat-11245	96	8	-	-	SYM
easat-11245	96	9	1452	1452	NUM
easat-11245	96	10	,	,	PUNCT
easat-11245	96	11	2025	2025	NUM
easat-11245	96	12	doi	doi	NOUN
easat-11245	96	13	:	:	PUNCT
easat-11245	96	14	10.55214/2576	10.55214/2576	NUM
easat-11245	96	15	-	-	SYM
easat-11245	96	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	96	17	©	©	ADP
easat-11245	96	18	2025	2025	NUM
easat-11245	96	19	by	by	ADP
easat-11245	96	20	the	the	DET
easat-11245	96	21	author	author	NOUN
easat-11245	96	22	;	;	PUNCT
easat-11245	96	23	licensee	licensee	PROPN
easat-11245	96	24	learning	learning	NOUN
easat-11245	96	25	gate	gate	NOUN
easat-11245	96	26	3.2	3.2	NUM
easat-11245	96	27	.	.	PUNCT
easat-11245	97	1	measurement	measurement	NOUN
easat-11245	97	2	instruments	instrument	NOUN
easat-11245	97	3	processing	process	VERB
easat-11245	97	4	fluency	fluency	NOUN
easat-11245	97	5	was	be	AUX
easat-11245	97	6	assessed	assess	VERB
easat-11245	97	7	using	use	VERB
easat-11245	97	8	four	four	NUM
easat-11245	97	9	items	item	NOUN
easat-11245	97	10	measuring	measure	VERB
easat-11245	97	11	how	how	SCONJ
easat-11245	97	12	easily	easily	ADV
easat-11245	97	13	participants	participant	NOUN
easat-11245	97	14	recognized	recognize	VERB
easat-11245	97	15	the	the	DET
easat-11245	97	16	sponsor	sponsor	NOUN
easat-11245	97	17	and	and	CCONJ
easat-11245	97	18	mentally	mentally	ADV
easat-11245	97	19	connected	connect	VERB
easat-11245	97	20	the	the	DET
easat-11245	97	21	sponsor	sponsor	NOUN
easat-11245	97	22	with	with	ADP
easat-11245	97	23	the	the	DET
easat-11245	97	24	team	team	NOUN
easat-11245	98	1	[	[	X
easat-11245	98	2	6	6	NUM
easat-11245	98	3	,	,	PUNCT
easat-11245	98	4	7	7	NUM
easat-11245	98	5	,	,	PUNCT
easat-11245	98	6	20	20	NUM
easat-11245	98	7	]	]	PUNCT
easat-11245	98	8	.	.	PUNCT
easat-11245	99	1	perceived	perceive	VERB
easat-11245	99	2	fan	fan	NOUN
easat-11245	99	3	benefits	benefit	NOUN
easat-11245	99	4	were	be	AUX
easat-11245	99	5	assessed	assess	VERB
easat-11245	99	6	using	use	VERB
easat-11245	99	7	six	six	NUM
easat-11245	99	8	items	item	NOUN
easat-11245	99	9	evaluating	evaluate	VERB
easat-11245	99	10	the	the	DET
easat-11245	99	11	extent	extent	NOUN
easat-11245	99	12	to	to	PART
easat-11245	99	13	which	which	PRON
easat-11245	99	14	respondents	respondent	NOUN
easat-11245	99	15	felt	feel	VERB
easat-11245	99	16	that	that	SCONJ
easat-11245	99	17	the	the	DET
easat-11245	99	18	sponsor	sponsor	NOUN
easat-11245	99	19	enhanced	enhance	VERB
easat-11245	99	20	their	their	PRON
easat-11245	99	21	experience	experience	NOUN
easat-11245	99	22	,	,	PUNCT
easat-11245	99	23	improved	improved	ADJ
easat-11245	99	24	facilities	facility	NOUN
easat-11245	99	25	,	,	PUNCT
easat-11245	99	26	supported	support	VERB
easat-11245	99	27	the	the	DET
easat-11245	99	28	team	team	NOUN
easat-11245	99	29	,	,	PUNCT
easat-11245	99	30	and	and	CCONJ
easat-11245	99	31	contributed	contribute	VERB
easat-11245	99	32	to	to	ADP
easat-11245	99	33	the	the	DET
easat-11245	99	34	community	community	NOUN
easat-11245	100	1	[	[	X
easat-11245	100	2	5	5	NUM
easat-11245	100	3	]	]	PUNCT
easat-11245	100	4	.	.	PUNCT
easat-11245	101	1	attitude	attitude	NOUN
easat-11245	101	2	toward	toward	ADP
easat-11245	101	3	the	the	DET
easat-11245	101	4	sponsor	sponsor	NOUN
easat-11245	101	5	was	be	AUX
easat-11245	101	6	measured	measure	VERB
easat-11245	101	7	using	use	VERB
easat-11245	101	8	three	three	NUM
easat-11245	101	9	items	item	NOUN
easat-11245	101	10	adapted	adapt	VERB
easat-11245	101	11	from	from	ADP
easat-11245	101	12	prior	prior	ADJ
easat-11245	101	13	research	research	NOUN
easat-11245	102	1	[	[	X
easat-11245	102	2	23	23	NUM
easat-11245	102	3	,	,	PUNCT
easat-11245	102	4	24	24	NUM
easat-11245	102	5	]	]	PUNCT
easat-11245	102	6	.	.	PUNCT
easat-11245	103	1	all	all	DET
easat-11245	103	2	items	item	NOUN
easat-11245	103	3	were	be	AUX
easat-11245	103	4	rated	rate	VERB
easat-11245	103	5	on	on	ADP
easat-11245	103	6	a	a	DET
easat-11245	103	7	seven	seven	NUM
easat-11245	103	8	-	-	PUNCT
easat-11245	103	9	point	point	NOUN
easat-11245	103	10	likert	likert	ADJ
easat-11245	103	11	scale	scale	NOUN
easat-11245	103	12	(	(	PUNCT
easat-11245	103	13	1	1	NUM
easat-11245	103	14	=	=	NUM
easat-11245	103	15	strongly	strongly	ADV
easat-11245	103	16	disagree	disagree	VERB
easat-11245	103	17	;	;	PUNCT
easat-11245	103	18	7	7	NUM
easat-11245	103	19	=	=	NUM
easat-11245	103	20	strongly	strongly	ADV
easat-11245	103	21	agree	agree	VERB
easat-11245	103	22	)	)	PUNCT
easat-11245	103	23	.	.	PUNCT
easat-11245	104	1	3.3	3.3	NUM
easat-11245	104	2	.	.	PUNCT
easat-11245	105	1	analysis	analysis	NOUN
easat-11245	105	2	the	the	DET
easat-11245	105	3	statistical	statistical	ADJ
easat-11245	105	4	analyses	analysis	NOUN
easat-11245	105	5	were	be	AUX
easat-11245	105	6	performed	perform	VERB
easat-11245	105	7	using	use	VERB
easat-11245	105	8	amos	amos	PROPN
easat-11245	105	9	,	,	PUNCT
easat-11245	105	10	applying	apply	VERB
easat-11245	105	11	a	a	DET
easat-11245	105	12	covariance	covariance	NOUN
easat-11245	105	13	-	-	PUNCT
easat-11245	105	14	based	base	VERB
easat-11245	105	15	structural	structural	ADJ
easat-11245	105	16	equation	equation	NOUN
easat-11245	105	17	modeling	model	VERB
easat-11245	105	18	framework	framework	NOUN
easat-11245	105	19	.	.	PUNCT
easat-11245	106	1	reliability	reliability	NOUN
easat-11245	106	2	was	be	AUX
easat-11245	106	3	assessed	assess	VERB
easat-11245	106	4	using	use	VERB
easat-11245	106	5	cronbach	cronbach	NOUN
easat-11245	106	6	’s	’s	PART
easat-11245	106	7	alpha	alpha	NOUN
easat-11245	106	8	and	and	CCONJ
easat-11245	106	9	composite	composite	ADJ
easat-11245	106	10	reliability	reliability	NOUN
easat-11245	106	11	(	(	PUNCT
easat-11245	106	12	cr	cr	NOUN
easat-11245	106	13	)	)	PUNCT
easat-11245	106	14	,	,	PUNCT
easat-11245	106	15	while	while	SCONJ
easat-11245	106	16	convergent	convergent	ADJ
easat-11245	106	17	validity	validity	NOUN
easat-11245	106	18	was	be	AUX
easat-11245	106	19	determined	determine	VERB
easat-11245	106	20	using	use	VERB
easat-11245	106	21	average	average	ADJ
easat-11245	106	22	variance	variance	NOUN
easat-11245	106	23	extracted	extract	VERB
easat-11245	106	24	(	(	PUNCT
easat-11245	106	25	ave	ave	PROPN
easat-11245	106	26	)	)	PUNCT
easat-11245	106	27	.	.	PUNCT
easat-11245	107	1	finally	finally	ADV
easat-11245	107	2	,	,	PUNCT
easat-11245	107	3	discriminant	discriminant	ADJ
easat-11245	107	4	validity	validity	NOUN
easat-11245	107	5	was	be	AUX
easat-11245	107	6	assessed	assess	VERB
easat-11245	107	7	using	use	VERB
easat-11245	107	8	the	the	DET
easat-11245	107	9	fornell	fornell	NOUN
easat-11245	107	10	–	–	PUNCT
easat-11245	107	11	larcker	larcker	NOUN
easat-11245	107	12	criterion	criterion	NOUN
easat-11245	107	13	and	and	CCONJ
easat-11245	107	14	the	the	DET
easat-11245	107	15	heterotrait	heterotrait	ADJ
easat-11245	107	16	–	–	PUNCT
easat-11245	107	17	monotrait	monotrait	ADJ
easat-11245	107	18	ratio	ratio	NOUN
easat-11245	107	19	of	of	ADP
easat-11245	107	20	correlations	correlation	NOUN
easat-11245	107	21	(	(	PUNCT
easat-11245	107	22	htmt	htmt	NOUN
easat-11245	107	23	)	)	PUNCT
easat-11245	107	24	.	.	PUNCT
easat-11245	108	1	3.4	3.4	NUM
easat-11245	108	2	.	.	PUNCT
easat-11245	108	3	results	result	NOUN
easat-11245	108	4	of	of	ADP
easat-11245	108	5	study	study	NOUN
easat-11245	108	6	1	1	NUM
easat-11245	108	7	3.4.1	3.4.1	NUM
easat-11245	108	8	.	.	PUNCT
easat-11245	109	1	respondent	respondent	NOUN
easat-11245	109	2	profile	profile	NOUN
easat-11245	109	3	the	the	DET
easat-11245	109	4	final	final	ADJ
easat-11245	109	5	sample	sample	NOUN
easat-11245	109	6	included	include	VERB
easat-11245	109	7	563	563	NUM
easat-11245	109	8	al	al	PROPN
easat-11245	109	9	-	-	PUNCT
easat-11245	109	10	hilal	hilal	PROPN
easat-11245	109	11	fans	fan	NOUN
easat-11245	109	12	.	.	PUNCT
easat-11245	110	1	among	among	ADP
easat-11245	110	2	the	the	DET
easat-11245	110	3	respondents	respondent	NOUN
easat-11245	110	4	,	,	PUNCT
easat-11245	110	5	70.3	70.3	NUM
easat-11245	110	6	%	%	NOUN
easat-11245	110	7	were	be	AUX
easat-11245	110	8	men	man	NOUN
easat-11245	110	9	and	and	CCONJ
easat-11245	110	10	29.7	29.7	NUM
easat-11245	110	11	%	%	NOUN
easat-11245	110	12	were	be	AUX
easat-11245	110	13	women	woman	NOUN
easat-11245	110	14	.	.	PUNCT
easat-11245	111	1	regarding	regard	VERB
easat-11245	111	2	age	age	NOUN
easat-11245	111	3	distribution	distribution	NOUN
easat-11245	111	4	,	,	PUNCT
easat-11245	111	5	35.7	35.7	NUM
easat-11245	111	6	%	%	NOUN
easat-11245	111	7	were	be	AUX
easat-11245	111	8	between	between	ADP
easat-11245	111	9	18	18	NUM
easat-11245	111	10	and	and	CCONJ
easat-11245	111	11	34	34	NUM
easat-11245	111	12	years	year	NOUN
easat-11245	111	13	old	old	ADJ
easat-11245	111	14	,	,	PUNCT
easat-11245	111	15	21.1	21.1	NUM
easat-11245	111	16	%	%	NOUN
easat-11245	111	17	were	be	AUX
easat-11245	111	18	35–44	35–44	NUM
easat-11245	111	19	,	,	PUNCT
easat-11245	111	20	and	and	CCONJ
easat-11245	111	21	43.1	43.1	NUM
easat-11245	111	22	%	%	NOUN
easat-11245	111	23	were	be	AUX
easat-11245	111	24	45	45	NUM
easat-11245	111	25	years	year	NOUN
easat-11245	111	26	or	or	CCONJ
easat-11245	111	27	older	old	ADJ
easat-11245	111	28	(	(	PUNCT
easat-11245	111	29	see	see	VERB
easat-11245	111	30	table	table	NOUN
easat-11245	111	31	1	1	NUM
easat-11245	111	32	)	)	PUNCT
easat-11245	111	33	.	.	PUNCT
easat-11245	112	1	table	table	NOUN
easat-11245	113	1	1	1	NUM
easat-11245	113	2	.	.	X
easat-11245	113	3	respondent	respondent	NOUN
easat-11245	113	4	profile	profile	NOUN
easat-11245	113	5	(	(	PUNCT
easat-11245	113	6	study	study	NOUN
easat-11245	113	7	1	1	NUM
easat-11245	113	8	)	)	PUNCT
easat-11245	113	9	.	.	PUNCT
easat-11245	114	1	variable	variable	ADJ
easat-11245	114	2	category	category	NOUN
easat-11245	114	3	frequency	frequency	NOUN
easat-11245	114	4	percentage	percentage	NOUN
easat-11245	114	5	(	(	PUNCT
easat-11245	114	6	%	%	NOUN
easat-11245	114	7	)	)	PUNCT
easat-11245	114	8	gender	gender	NOUN
easat-11245	114	9	male	male	NOUN
easat-11245	114	10	396	396	NUM
easat-11245	114	11	70.3	70.3	NUM
easat-11245	114	12	female	female	NOUN
easat-11245	114	13	167	167	NUM
easat-11245	114	14	29.7	29.7	NUM
easat-11245	114	15	age	age	NOUN
easat-11245	114	16	18–34	18–34	NUM
easat-11245	114	17	201	201	NUM
easat-11245	114	18	35.7	35.7	NUM
easat-11245	114	19	35–44	35–44	NUM
easat-11245	114	20	119	119	NUM
easat-11245	114	21	21.1	21.1	NUM
easat-11245	114	22	45	45	NUM
easat-11245	114	23	and	and	CCONJ
easat-11245	114	24	above	above	ADP
easat-11245	114	25	243	243	NUM
easat-11245	114	26	43.2	43.2	NUM
easat-11245	114	27	3.4.2	3.4.2	NUM
easat-11245	114	28	.	.	PUNCT
easat-11245	115	1	measurement	measurement	NOUN
easat-11245	115	2	model	model	NOUN
easat-11245	115	3	as	as	SCONJ
easat-11245	115	4	shown	show	VERB
easat-11245	115	5	in	in	ADP
easat-11245	115	6	table	table	NOUN
easat-11245	115	7	2	2	NUM
easat-11245	115	8	,	,	PUNCT
easat-11245	115	9	all	all	DET
easat-11245	115	10	items	item	NOUN
easat-11245	115	11	loaded	load	VERB
easat-11245	115	12	strongly	strongly	ADV
easat-11245	115	13	on	on	ADP
easat-11245	115	14	their	their	PRON
easat-11245	115	15	intended	intend	VERB
easat-11245	115	16	factors	factor	NOUN
easat-11245	115	17	.	.	PUNCT
easat-11245	116	1	for	for	ADP
easat-11245	116	2	each	each	DET
easat-11245	116	3	construct	construct	NOUN
easat-11245	116	4	,	,	PUNCT
easat-11245	116	5	composite	composite	ADJ
easat-11245	116	6	reliability	reliability	NOUN
easat-11245	116	7	(	(	PUNCT
easat-11245	116	8	cr	cr	NOUN
easat-11245	116	9	)	)	PUNCT
easat-11245	116	10	exceeded	exceed	VERB
easat-11245	116	11	the	the	DET
easat-11245	116	12	recommended	recommend	VERB
easat-11245	116	13	value	value	NOUN
easat-11245	116	14	of	of	ADP
easat-11245	116	15	0.85	0.85	NUM
easat-11245	116	16	,	,	PUNCT
easat-11245	116	17	and	and	CCONJ
easat-11245	116	18	the	the	DET
easat-11245	116	19	average	average	ADJ
easat-11245	116	20	variance	variance	NOUN
easat-11245	116	21	extracted	extract	VERB
easat-11245	116	22	(	(	PUNCT
easat-11245	116	23	ave	ave	NOUN
easat-11245	116	24	)	)	PUNCT
easat-11245	116	25	also	also	ADV
easat-11245	116	26	exceeded	exceed	VERB
easat-11245	116	27	the	the	DET
easat-11245	116	28	recommended	recommend	VERB
easat-11245	116	29	value	value	NOUN
easat-11245	116	30	of	of	ADP
easat-11245	116	31	0.50	0.50	NUM
easat-11245	116	32	,	,	PUNCT
easat-11245	116	33	indicating	indicate	VERB
easat-11245	116	34	good	good	ADJ
easat-11245	116	35	internal	internal	ADJ
easat-11245	116	36	consistency	consistency	NOUN
easat-11245	116	37	and	and	CCONJ
easat-11245	116	38	convergent	convergent	NOUN
easat-11245	116	39	validity	validity	NOUN
easat-11245	116	40	.	.	PUNCT
easat-11245	117	1	table	table	NOUN
easat-11245	117	2	2	2	NUM
easat-11245	117	3	.	.	PUNCT
easat-11245	117	4	construct	construct	VERB
easat-11245	117	5	reliability	reliability	NOUN
easat-11245	117	6	and	and	CCONJ
easat-11245	117	7	convergent	convergent	NOUN
easat-11245	117	8	validity	validity	NOUN
easat-11245	117	9	.	.	PUNCT
easat-11245	118	1	discriminant	discriminant	ADJ
easat-11245	118	2	validity	validity	NOUN
easat-11245	118	3	was	be	AUX
easat-11245	118	4	confirmed	confirm	VERB
easat-11245	118	5	using	use	VERB
easat-11245	118	6	both	both	CCONJ
easat-11245	118	7	the	the	DET
easat-11245	118	8	fornell	fornell	NOUN
easat-11245	118	9	–	–	PUNCT
easat-11245	118	10	larcker	larcker	NOUN
easat-11245	118	11	criterion	criterion	NOUN
easat-11245	118	12	and	and	CCONJ
easat-11245	118	13	the	the	DET
easat-11245	118	14	heterotrait	heterotrait	ADJ
easat-11245	118	15	–	–	PUNCT
easat-11245	118	16	monotrait	monotrait	ADJ
easat-11245	118	17	ratio	ratio	NOUN
easat-11245	118	18	(	(	PUNCT
easat-11245	118	19	htmt	htmt	PROPN
easat-11245	118	20	)	)	PUNCT
easat-11245	118	21	.	.	PUNCT
easat-11245	119	1	the	the	DET
easat-11245	119	2	square	square	ADJ
easat-11245	119	3	root	root	NOUN
easat-11245	119	4	of	of	ADP
easat-11245	119	5	each	each	DET
easat-11245	119	6	construct	construct	NOUN
easat-11245	119	7	’s	’s	PART
easat-11245	119	8	ave	ave	NOUN
easat-11245	119	9	was	be	AUX
easat-11245	119	10	higher	high	ADJ
easat-11245	119	11	than	than	ADP
easat-11245	119	12	its	its	PRON
easat-11245	119	13	correlations	correlation	NOUN
easat-11245	119	14	with	with	ADP
easat-11245	119	15	other	other	ADJ
easat-11245	119	16	constructs	construct	NOUN
easat-11245	119	17	(	(	PUNCT
easat-11245	119	18	table	table	NOUN
easat-11245	119	19	3	3	NUM
easat-11245	119	20	)	)	PUNCT
easat-11245	119	21	,	,	PUNCT
easat-11245	119	22	and	and	CCONJ
easat-11245	119	23	all	all	DET
easat-11245	119	24	htmt	htmt	NOUN
easat-11245	119	25	(	(	PUNCT
easat-11245	119	26	table	table	NOUN
easat-11245	119	27	4	4	NUM
easat-11245	119	28	)	)	PUNCT
easat-11245	119	29	values	value	NOUN
easat-11245	119	30	were	be	AUX
easat-11245	119	31	below	below	ADP
easat-11245	119	32	the	the	DET
easat-11245	119	33	recommended	recommend	VERB
easat-11245	119	34	threshold	threshold	NOUN
easat-11245	119	35	of	of	ADP
easat-11245	119	36	0.85	0.85	NUM
easat-11245	119	37	,	,	PUNCT
easat-11245	119	38	indicating	indicate	VERB
easat-11245	119	39	adequate	adequate	ADJ
easat-11245	119	40	discriminant	discriminant	ADJ
easat-11245	119	41	validity	validity	NOUN
easat-11245	119	42	.	.	PUNCT
easat-11245	120	1	construct	construct	VERB
easat-11245	120	2	items	item	NOUN
easat-11245	120	3	cronbach	cronbach	VERB
easat-11245	120	4	’s	’s	PROPN
easat-11245	120	5	α	α	PROPN
easat-11245	120	6	cr	cr	PROPN
easat-11245	120	7	ave	ave	PROPN
easat-11245	120	8	processing	processing	NOUN
easat-11245	120	9	fluency	fluency	NOUN
easat-11245	120	10	4	4	NUM
easat-11245	120	11	0.87	0.87	NUM
easat-11245	120	12	0.88	0.88	NUM
easat-11245	120	13	0.59	0.59	NUM
easat-11245	120	14	perceived	perceive	VERB
easat-11245	120	15	fan	fan	NOUN
easat-11245	120	16	benefits	benefit	NOUN
easat-11245	120	17	6	6	NUM
easat-11245	120	18	0.90	0.90	NUM
easat-11245	120	19	0.91	0.91	NUM
easat-11245	120	20	0.66	0.66	NUM
easat-11245	120	21	attitude	attitude	NOUN
easat-11245	120	22	toward	toward	ADP
easat-11245	120	23	sponsor	sponsor	NOUN
easat-11245	120	24	3	3	NUM
easat-11245	120	25	0.89	0.89	NUM
easat-11245	120	26	0.89	0.89	NUM
easat-11245	120	27	0.73	0.73	NUM
easat-11245	120	28	1447	1447	NUM
easat-11245	120	29	edelweiss	edelweiss	PROPN
easat-11245	120	30	applied	apply	VERB
easat-11245	120	31	science	science	NOUN
easat-11245	120	32	and	and	CCONJ
easat-11245	120	33	technology	technology	NOUN
easat-11245	120	34	issn	issn	PROPN
easat-11245	120	35	:	:	PUNCT
easat-11245	120	36	2576	2576	NUM
easat-11245	120	37	-	-	SYM
easat-11245	120	38	8484	8484	NUM
easat-11245	120	39	vol	vol	NOUN
easat-11245	120	40	.	.	PROPN
easat-11245	121	1	9	9	NUM
easat-11245	121	2	,	,	PUNCT
easat-11245	121	3	no	no	INTJ
easat-11245	121	4	.	.	NOUN
easat-11245	121	5	11	11	NUM
easat-11245	121	6	:	:	SYM
easat-11245	121	7	1443	1443	NUM
easat-11245	121	8	-	-	SYM
easat-11245	121	9	1452	1452	NUM
easat-11245	121	10	,	,	PUNCT
easat-11245	121	11	2025	2025	NUM
easat-11245	121	12	doi	doi	NOUN
easat-11245	121	13	:	:	PUNCT
easat-11245	121	14	10.55214/2576	10.55214/2576	NUM
easat-11245	121	15	-	-	SYM
easat-11245	121	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	121	17	©	©	ADP
easat-11245	121	18	2025	2025	NUM
easat-11245	121	19	by	by	ADP
easat-11245	121	20	the	the	DET
easat-11245	121	21	author	author	NOUN
easat-11245	121	22	;	;	PUNCT
easat-11245	122	1	licensee	licensee	PROPN
easat-11245	122	2	learning	learn	VERB
easat-11245	122	3	gate	gate	NOUN
easat-11245	122	4	table	table	NOUN
easat-11245	122	5	3	3	PROPN
easat-11245	122	6	.	.	PUNCT
easat-11245	122	7	fornell	fornell	PROPN
easat-11245	122	8	–	–	PUNCT
easat-11245	122	9	larcker	larcker	NOUN
easat-11245	122	10	criterion	criterion	NOUN
easat-11245	122	11	.	.	PUNCT
easat-11245	123	1	construct	construct	VERB
easat-11245	123	2	processing	processing	NOUN
easat-11245	123	3	fluency	fluency	NOUN
easat-11245	123	4	perceived	perceive	VERB
easat-11245	123	5	fan	fan	NOUN
easat-11245	123	6	benefits	benefit	NOUN
easat-11245	123	7	attitude	attitude	NOUN
easat-11245	123	8	toward	toward	ADP
easat-11245	123	9	sponsor	sponsor	NOUN
easat-11245	123	10	processing	processing	NOUN
easat-11245	123	11	fluency	fluency	NOUN
easat-11245	123	12	0.770	0.770	NUM
easat-11245	123	13	perceived	perceive	VERB
easat-11245	123	14	fan	fan	NOUN
easat-11245	123	15	benefits	benefit	VERB
easat-11245	123	16	0.540	0.540	NUM
easat-11245	123	17	0.810	0.810	NUM
easat-11245	123	18	attitude	attitude	NOUN
easat-11245	123	19	toward	toward	ADP
easat-11245	123	20	sponsor	sponsor	NOUN
easat-11245	123	21	0.620	0.620	NUM
easat-11245	123	22	0.660	0.660	NUM
easat-11245	123	23	0.850	0.850	NUM
easat-11245	123	24	table	table	NOUN
easat-11245	123	25	4	4	NUM
easat-11245	123	26	.	.	PUNCT
easat-11245	124	1	heterotrait	heterotrait	PROPN
easat-11245	124	2	–	–	PUNCT
easat-11245	124	3	monotrait	monotrait	NOUN
easat-11245	124	4	ratio	ratio	NOUN
easat-11245	124	5	(	(	PUNCT
easat-11245	124	6	htmt	htmt	PROPN
easat-11245	124	7	)	)	PUNCT
easat-11245	124	8	.	.	PUNCT
easat-11245	125	1	construct	construct	VERB
easat-11245	125	2	processing	processing	NOUN
easat-11245	125	3	fluency	fluency	NOUN
easat-11245	125	4	perceived	perceive	VERB
easat-11245	125	5	fan	fan	NOUN
easat-11245	125	6	benefits	benefit	NOUN
easat-11245	125	7	attitude	attitude	NOUN
easat-11245	125	8	toward	toward	ADP
easat-11245	125	9	sponsor	sponsor	NOUN
easat-11245	125	10	processing	processing	NOUN
easat-11245	125	11	fluency	fluency	NOUN
easat-11245	125	12	—	—	PUNCT
easat-11245	125	13	perceived	perceive	VERB
easat-11245	125	14	fan	fan	NOUN
easat-11245	125	15	benefits	benefit	NOUN
easat-11245	125	16	0.64	0.64	NUM
easat-11245	125	17	—	—	PUNCT
easat-11245	125	18	attitude	attitude	NOUN
easat-11245	125	19	toward	toward	ADP
easat-11245	125	20	sponsor	sponsor	NOUN
easat-11245	125	21	0.70	0.70	NUM
easat-11245	125	22	0.73	0.73	NUM
easat-11245	125	23	—	—	PUNCT
easat-11245	126	1	3.4.3	3.4.3	X
easat-11245	126	2	.	.	PUNCT
easat-11245	126	3	hypothesis	hypothesis	NOUN
easat-11245	126	4	testing	testing	NOUN
easat-11245	126	5	as	as	SCONJ
easat-11245	126	6	shown	show	VERB
easat-11245	126	7	in	in	ADP
easat-11245	126	8	table	table	NOUN
easat-11245	126	9	5	5	NUM
easat-11245	126	10	,	,	PUNCT
easat-11245	126	11	the	the	DET
easat-11245	126	12	measurement	measurement	NOUN
easat-11245	126	13	model	model	NOUN
easat-11245	126	14	demonstrated	demonstrate	VERB
easat-11245	126	15	a	a	DET
easat-11245	126	16	good	good	ADJ
easat-11245	126	17	fit	fit	NOUN
easat-11245	126	18	to	to	ADP
easat-11245	126	19	the	the	DET
easat-11245	126	20	data	datum	NOUN
easat-11245	126	21	.	.	PUNCT
easat-11245	127	1	χ2	χ2	PROPN
easat-11245	127	2	/	/	SYM
easat-11245	127	3	df	df	PROPN
easat-11245	127	4	=	=	SYM
easat-11245	127	5	1.81	1.81	NUM
easat-11245	127	6	,	,	PUNCT
easat-11245	127	7	cfi	cfi	PROPN
easat-11245	127	8	=	=	PROPN
easat-11245	127	9	0.96	0.96	NUM
easat-11245	127	10	,	,	PUNCT
easat-11245	127	11	tli	tli	X
easat-11245	127	12	=	=	SYM
easat-11245	127	13	0.95	0.95	NUM
easat-11245	127	14	,	,	PUNCT
easat-11245	127	15	gfi	gfi	PROPN
easat-11245	127	16	=	=	PROPN
easat-11245	127	17	0.959	0.959	NUM
easat-11245	127	18	,	,	PUNCT
easat-11245	127	19	agfi	agfi	NOUN
easat-11245	127	20	=	=	NOUN
easat-11245	127	21	0.946	0.946	NUM
easat-11245	127	22	.	.	PUNCT
easat-11245	128	1	table	table	NOUN
easat-11245	128	2	5	5	NUM
easat-11245	128	3	.	.	PUNCT
easat-11245	128	4	structural	structural	ADJ
easat-11245	128	5	model	model	NOUN
easat-11245	128	6	results	result	NOUN
easat-11245	128	7	.	.	PUNCT
easat-11245	129	1	path	path	NOUN
easat-11245	129	2	estimate	estimate	VERB
easat-11245	129	3	s.e	s.e	PROPN
easat-11245	129	4	.	.	PROPN
easat-11245	129	5	c.r	c.r	PROPN
easat-11245	129	6	.	.	PROPN
easat-11245	130	1	p	p	PROPN
easat-11245	130	2	supported	support	VERB
easat-11245	130	3	sponsor	sponsor	NOUN
easat-11245	130	4	type	type	NOUN
easat-11245	130	5	→	→	SYM
easat-11245	130	6	fluency	fluency	NOUN
easat-11245	130	7	0.206	0.206	NUM
easat-11245	130	8	0.061	0.061	NUM
easat-11245	130	9	3.389	3.389	NUM
easat-11245	130	10	*	*	PUNCT
easat-11245	130	11	*	*	PUNCT
easat-11245	130	12	*	*	PUNCT
easat-11245	130	13	yes	yes	INTJ
easat-11245	130	14	sponsor	sponsor	NOUN
easat-11245	130	15	type	type	NOUN
easat-11245	130	16	→	→	SYM
easat-11245	130	17	benefits	benefit	VERB
easat-11245	130	18	0.230	0.230	NUM
easat-11245	130	19	0.061	0.061	NUM
easat-11245	130	20	3.776	3.776	NUM
easat-11245	130	21	*	*	PUNCT
easat-11245	130	22	*	*	PUNCT
easat-11245	130	23	*	*	PUNCT
easat-11245	131	1	yes	yes	INTJ
easat-11245	131	2	fluency	fluency	NOUN
easat-11245	131	3	→	→	SYM
easat-11245	131	4	attitude	attitude	NOUN
easat-11245	131	5	0.488	0.488	NUM
easat-11245	131	6	0.070	0.070	NUM
easat-11245	131	7	6.981	6.981	NUM
easat-11245	131	8	*	*	PUNCT
easat-11245	132	1	*	*	PUNCT
easat-11245	132	2	*	*	PUNCT
easat-11245	132	3	yes	yes	INTJ
easat-11245	132	4	benefits	benefit	NOUN
easat-11245	132	5	→	→	PUNCT
easat-11245	132	6	attitude	attitude	NOUN
easat-11245	132	7	0.298	0.298	NUM
easat-11245	132	8	0.059	0.059	NUM
easat-11245	132	9	5.076	5.076	NUM
easat-11245	132	10	*	*	PUNCT
easat-11245	132	11	*	*	PUNCT
easat-11245	132	12	*	*	NOUN
easat-11245	132	13	yes	yes	INTJ
easat-11245	132	14	note	note	NOUN
easat-11245	132	15	:	:	PUNCT
easat-11245	132	16	model	model	PROPN
easat-11245	132	17	fit	fit	PROPN
easat-11245	132	18	:	:	PUNCT
easat-11245	132	19	χ2(130	χ2(130	PROPN
easat-11245	132	20	)	)	PUNCT
easat-11245	132	21	=	=	SYM
easat-11245	132	22	235.592	235.592	NUM
easat-11245	132	23	,	,	PUNCT
easat-11245	132	24	χ2	χ2	PROPN
easat-11245	132	25	/	/	SYM
easat-11245	132	26	df	df	PROPN
easat-11245	132	27	=	=	SYM
easat-11245	132	28	1.812	1.812	NUM
easat-11245	132	29	,	,	PUNCT
easat-11245	132	30	cfi	cfi	X
easat-11245	132	31	=	=	PUNCT
easat-11245	132	32	0.960	0.960	NUM
easat-11245	132	33	,	,	PUNCT
easat-11245	132	34	tli	tli	PROPN
easat-11245	132	35	=	=	SYM
easat-11245	132	36	0.953	0.953	NUM
easat-11245	132	37	,	,	PUNCT
easat-11245	132	38	gfi	gfi	PROPN
easat-11245	132	39	=	=	PROPN
easat-11245	132	40	0.959	0.959	NUM
easat-11245	132	41	,	,	PUNCT
easat-11245	132	42	agfi	agfi	NOUN
easat-11245	132	43	=	=	PUNCT
easat-11245	132	44	0.946	0.946	NUM
easat-11245	132	45	.	.	PUNCT
easat-11245	133	1	note	note	NOUN
easat-11245	133	2	:	:	PUNCT
easat-11245	134	1	*	*	PUNCT
easat-11245	134	2	*	*	PUNCT
easat-11245	134	3	*	*	PUNCT
easat-11245	134	4	p	p	X
easat-11245	134	5	<	<	X
easat-11245	134	6	0.001	0.001	NUM
easat-11245	134	7	.	.	PUNCT
easat-11245	134	8	consistent	consistent	ADJ
easat-11245	134	9	with	with	ADP
easat-11245	134	10	h1	h1	NOUN
easat-11245	134	11	,	,	PUNCT
easat-11245	134	12	processing	process	VERB
easat-11245	134	13	fluency	fluency	NOUN
easat-11245	134	14	exerted	exert	VERB
easat-11245	134	15	a	a	DET
easat-11245	134	16	positive	positive	ADJ
easat-11245	134	17	effect	effect	NOUN
easat-11245	134	18	on	on	ADP
easat-11245	134	19	fans	fan	NOUN
easat-11245	134	20	’	’	PART
easat-11245	134	21	attitudes	attitude	NOUN
easat-11245	134	22	toward	toward	ADP
easat-11245	134	23	the	the	DET
easat-11245	134	24	sponsor	sponsor	NOUN
easat-11245	134	25	(	(	PUNCT
easat-11245	134	26	β	β	X
easat-11245	134	27	=	=	SYM
easat-11245	134	28	0.488	0.488	NUM
easat-11245	134	29	,	,	PUNCT
easat-11245	134	30	se	se	X
easat-11245	134	31	=	=	PROPN
easat-11245	134	32	0.070	0.070	NUM
easat-11245	134	33	,	,	PUNCT
easat-11245	134	34	cr	cr	X
easat-11245	134	35	=	=	PROPN
easat-11245	134	36	6.98	6.98	NUM
easat-11245	134	37	,	,	PUNCT
easat-11245	134	38	p	p	X
easat-11245	134	39	<	<	X
easat-11245	134	40	0.001	0.001	NUM
easat-11245	134	41	)	)	PUNCT
easat-11245	134	42	.	.	PUNCT
easat-11245	135	1	this	this	DET
easat-11245	135	2	result	result	NOUN
easat-11245	135	3	confirms	confirm	VERB
easat-11245	135	4	that	that	SCONJ
easat-11245	135	5	when	when	SCONJ
easat-11245	135	6	fans	fan	NOUN
easat-11245	135	7	perceive	perceive	VERB
easat-11245	135	8	the	the	DET
easat-11245	135	9	sponsor	sponsor	NOUN
easat-11245	135	10	–	–	PUNCT
easat-11245	135	11	team	team	NOUN
easat-11245	135	12	relationship	relationship	NOUN
easat-11245	135	13	as	as	ADP
easat-11245	135	14	natural	natural	ADJ
easat-11245	135	15	and	and	CCONJ
easat-11245	135	16	easy	easy	ADJ
easat-11245	135	17	to	to	PART
easat-11245	135	18	understand	understand	VERB
easat-11245	135	19	,	,	PUNCT
easat-11245	135	20	they	they	PRON
easat-11245	135	21	tend	tend	VERB
easat-11245	135	22	to	to	PART
easat-11245	135	23	have	have	VERB
easat-11245	135	24	more	more	ADV
easat-11245	135	25	favorable	favorable	ADJ
easat-11245	135	26	attitudes	attitude	NOUN
easat-11245	135	27	toward	toward	ADP
easat-11245	135	28	the	the	DET
easat-11245	135	29	sponsor	sponsor	NOUN
easat-11245	135	30	.	.	PUNCT
easat-11245	136	1	consistent	consistent	ADJ
easat-11245	136	2	with	with	ADP
easat-11245	136	3	h2	h2	NOUN
easat-11245	136	4	,	,	PUNCT
easat-11245	136	5	perceived	perceive	VERB
easat-11245	136	6	benefits	benefit	NOUN
easat-11245	136	7	showed	show	VERB
easat-11245	136	8	a	a	DET
easat-11245	136	9	positive	positive	ADJ
easat-11245	136	10	influence	influence	NOUN
easat-11245	136	11	on	on	ADP
easat-11245	136	12	fans	fan	NOUN
easat-11245	136	13	’	’	PART
easat-11245	136	14	attitudes	attitude	NOUN
easat-11245	136	15	toward	toward	ADP
easat-11245	136	16	the	the	DET
easat-11245	136	17	sponsor	sponsor	NOUN
easat-11245	136	18	(	(	PUNCT
easat-11245	136	19	β	β	X
easat-11245	136	20	=	=	SYM
easat-11245	136	21	0.298	0.298	NUM
easat-11245	136	22	,	,	PUNCT
easat-11245	136	23	se	se	X
easat-11245	136	24	=	=	PROPN
easat-11245	136	25	0.059	0.059	NUM
easat-11245	136	26	,	,	PUNCT
easat-11245	136	27	cr	cr	X
easat-11245	136	28	=	=	SYM
easat-11245	136	29	5.08	5.08	NUM
easat-11245	136	30	,	,	PUNCT
easat-11245	136	31	p	p	X
easat-11245	136	32	<	<	X
easat-11245	136	33	0.001	0.001	NUM
easat-11245	136	34	)	)	PUNCT
easat-11245	136	35	.	.	PUNCT
easat-11245	137	1	this	this	DET
easat-11245	137	2	result	result	NOUN
easat-11245	137	3	confirms	confirm	VERB
easat-11245	137	4	that	that	SCONJ
easat-11245	137	5	when	when	SCONJ
easat-11245	137	6	fans	fan	NOUN
easat-11245	137	7	recognize	recognize	VERB
easat-11245	137	8	tangible	tangible	ADJ
easat-11245	137	9	or	or	CCONJ
easat-11245	137	10	emotional	emotional	ADJ
easat-11245	137	11	benefits	benefit	NOUN
easat-11245	137	12	associated	associate	VERB
easat-11245	137	13	with	with	ADP
easat-11245	137	14	a	a	DET
easat-11245	137	15	sponsorship	sponsorship	NOUN
easat-11245	137	16	,	,	PUNCT
easat-11245	137	17	they	they	PRON
easat-11245	137	18	develop	develop	VERB
easat-11245	137	19	more	more	ADV
easat-11245	137	20	favorable	favorable	ADJ
easat-11245	137	21	attitudes	attitude	NOUN
easat-11245	137	22	toward	toward	ADP
easat-11245	137	23	the	the	DET
easat-11245	137	24	sponsor	sponsor	NOUN
easat-11245	137	25	.	.	PUNCT
easat-11245	138	1	3.4.4	3.4.4	NUM
easat-11245	138	2	.	.	PUNCT
easat-11245	139	1	discussion	discussion	NOUN
easat-11245	139	2	the	the	DET
easat-11245	139	3	findings	finding	NOUN
easat-11245	139	4	of	of	ADP
easat-11245	139	5	study	study	NOUN
easat-11245	139	6	1	1	NUM
easat-11245	139	7	illustrate	illustrate	VERB
easat-11245	139	8	that	that	SCONJ
easat-11245	139	9	processing	process	VERB
easat-11245	139	10	fluency	fluency	NOUN
easat-11245	139	11	and	and	CCONJ
easat-11245	139	12	perceived	perceive	VERB
easat-11245	139	13	fan	fan	NOUN
easat-11245	139	14	benefits	benefit	NOUN
easat-11245	139	15	play	play	VERB
easat-11245	139	16	important	important	ADJ
easat-11245	139	17	roles	role	NOUN
easat-11245	139	18	in	in	ADP
easat-11245	139	19	forming	form	VERB
easat-11245	139	20	attitudes	attitude	NOUN
easat-11245	139	21	towards	towards	ADP
easat-11245	139	22	the	the	DET
easat-11245	139	23	sponsor	sponsor	NOUN
easat-11245	139	24	.	.	PUNCT
easat-11245	140	1	both	both	DET
easat-11245	140	2	constructs	construct	NOUN
easat-11245	140	3	were	be	AUX
easat-11245	140	4	found	find	VERB
easat-11245	140	5	to	to	PART
easat-11245	140	6	function	function	VERB
easat-11245	140	7	as	as	ADP
easat-11245	140	8	essential	essential	ADJ
easat-11245	140	9	psychological	psychological	ADJ
easat-11245	140	10	mechanisms	mechanism	NOUN
easat-11245	140	11	through	through	ADP
easat-11245	140	12	which	which	PRON
easat-11245	140	13	fans	fan	NOUN
easat-11245	140	14	evaluate	evaluate	VERB
easat-11245	140	15	sponsorships	sponsorship	NOUN
easat-11245	140	16	.	.	PUNCT
easat-11245	141	1	fans	fan	NOUN
easat-11245	141	2	’	'	PUNCT
easat-11245	141	3	evaluation	evaluation	NOUN
easat-11245	141	4	depends	depend	VERB
easat-11245	141	5	on	on	ADP
easat-11245	141	6	the	the	DET
easat-11245	141	7	cognitive	cognitive	ADJ
easat-11245	141	8	ease	ease	NOUN
easat-11245	141	9	of	of	ADP
easat-11245	141	10	processing	processing	NOUN
easat-11245	141	11	and	and	CCONJ
easat-11245	141	12	the	the	DET
easat-11245	141	13	perceived	perceive	VERB
easat-11245	141	14	value	value	NOUN
easat-11245	141	15	provided	provide	VERB
easat-11245	141	16	.	.	PUNCT
easat-11245	142	1	consistent	consistent	ADJ
easat-11245	142	2	with	with	ADP
easat-11245	142	3	processing	process	VERB
easat-11245	142	4	fluency	fluency	NOUN
easat-11245	142	5	theory	theory	NOUN
easat-11245	142	6	[	[	X
easat-11245	142	7	6	6	NUM
easat-11245	142	8	]	]	PUNCT
easat-11245	142	9	,	,	PUNCT
easat-11245	142	10	the	the	DET
easat-11245	142	11	findings	finding	NOUN
easat-11245	142	12	regarding	regard	VERB
easat-11245	142	13	the	the	DET
easat-11245	142	14	relationship	relationship	NOUN
easat-11245	142	15	between	between	ADP
easat-11245	142	16	processing	process	VERB
easat-11245	142	17	fluency	fluency	NOUN
easat-11245	142	18	and	and	CCONJ
easat-11245	142	19	attitudes	attitude	NOUN
easat-11245	142	20	towards	towards	ADP
easat-11245	142	21	the	the	DET
easat-11245	142	22	sponsor	sponsor	NOUN
easat-11245	142	23	show	show	VERB
easat-11245	142	24	that	that	SCONJ
easat-11245	142	25	fans	fan	NOUN
easat-11245	142	26	tend	tend	VERB
easat-11245	142	27	to	to	PART
easat-11245	142	28	favorably	favorably	ADV
easat-11245	142	29	evaluate	evaluate	VERB
easat-11245	142	30	a	a	DET
easat-11245	142	31	sponsor	sponsor	NOUN
easat-11245	142	32	when	when	SCONJ
easat-11245	142	33	the	the	DET
easat-11245	142	34	sponsorship	sponsorship	NOUN
easat-11245	142	35	is	be	AUX
easat-11245	142	36	perceived	perceive	VERB
easat-11245	142	37	as	as	ADP
easat-11245	142	38	natural	natural	ADJ
easat-11245	142	39	,	,	PUNCT
easat-11245	142	40	congruent	congruent	ADJ
easat-11245	142	41	,	,	PUNCT
easat-11245	142	42	and	and	CCONJ
easat-11245	142	43	easy	easy	ADJ
easat-11245	142	44	to	to	PART
easat-11245	142	45	interpret	interpret	VERB
easat-11245	142	46	.	.	PUNCT
easat-11245	143	1	thus	thus	ADV
easat-11245	143	2	,	,	PUNCT
easat-11245	143	3	when	when	SCONJ
easat-11245	143	4	the	the	DET
easat-11245	143	5	association	association	NOUN
easat-11245	143	6	between	between	ADP
easat-11245	143	7	the	the	DET
easat-11245	143	8	sponsor	sponsor	NOUN
easat-11245	143	9	and	and	CCONJ
easat-11245	143	10	the	the	DET
easat-11245	143	11	team	team	NOUN
easat-11245	143	12	is	be	AUX
easat-11245	143	13	perceived	perceive	VERB
easat-11245	143	14	to	to	PART
easat-11245	143	15	be	be	AUX
easat-11245	143	16	natural	natural	ADJ
easat-11245	143	17	,	,	PUNCT
easat-11245	143	18	fans	fan	NOUN
easat-11245	143	19	experience	experience	VERB
easat-11245	143	20	a	a	DET
easat-11245	143	21	smooth	smooth	ADJ
easat-11245	143	22	cognitive	cognitive	ADJ
easat-11245	143	23	process	process	NOUN
easat-11245	143	24	that	that	PRON
easat-11245	143	25	translates	translate	VERB
easat-11245	143	26	into	into	ADP
easat-11245	143	27	a	a	DET
easat-11245	143	28	positive	positive	ADJ
easat-11245	143	29	effect	effect	NOUN
easat-11245	143	30	.	.	PUNCT
easat-11245	144	1	in	in	ADP
easat-11245	144	2	addition	addition	NOUN
easat-11245	144	3	,	,	PUNCT
easat-11245	144	4	the	the	DET
easat-11245	144	5	findings	finding	NOUN
easat-11245	144	6	support	support	VERB
easat-11245	144	7	the	the	DET
easat-11245	144	8	influence	influence	NOUN
easat-11245	144	9	of	of	ADP
easat-11245	144	10	perceived	perceive	VERB
easat-11245	144	11	benefits	benefit	NOUN
easat-11245	144	12	on	on	ADP
easat-11245	144	13	fans	fan	NOUN
easat-11245	144	14	’	’	PART
easat-11245	144	15	attitudes	attitude	NOUN
easat-11245	144	16	toward	toward	ADP
easat-11245	144	17	the	the	DET
easat-11245	144	18	sponsor	sponsor	NOUN
easat-11245	144	19	.	.	PUNCT
easat-11245	145	1	when	when	SCONJ
easat-11245	145	2	fans	fan	NOUN
easat-11245	145	3	perceive	perceive	VERB
easat-11245	145	4	that	that	SCONJ
easat-11245	145	5	the	the	DET
easat-11245	145	6	sponsor	sponsor	NOUN
easat-11245	145	7	enhances	enhance	VERB
easat-11245	145	8	their	their	PRON
easat-11245	145	9	experience	experience	NOUN
easat-11245	145	10	by	by	ADP
easat-11245	145	11	improving	improve	VERB
easat-11245	145	12	facilities	facility	NOUN
easat-11245	145	13	,	,	PUNCT
easat-11245	145	14	supporting	support	VERB
easat-11245	145	15	the	the	DET
easat-11245	145	16	team	team	NOUN
easat-11245	145	17	,	,	PUNCT
easat-11245	145	18	or	or	CCONJ
easat-11245	145	19	contributing	contribute	VERB
easat-11245	145	20	to	to	ADP
easat-11245	145	21	social	social	ADJ
easat-11245	145	22	initiatives	initiative	NOUN
easat-11245	145	23	,	,	PUNCT
easat-11245	145	24	they	they	PRON
easat-11245	145	25	tend	tend	VERB
easat-11245	145	26	to	to	PART
easat-11245	145	27	have	have	VERB
easat-11245	145	28	positive	positive	ADJ
easat-11245	145	29	attitudes	attitude	NOUN
easat-11245	145	30	towards	towards	ADP
easat-11245	145	31	the	the	DET
easat-11245	145	32	sponsor	sponsor	NOUN
easat-11245	145	33	.	.	PUNCT
easat-11245	146	1	this	this	DET
easat-11245	146	2	finding	finding	NOUN
easat-11245	146	3	is	be	AUX
easat-11245	146	4	consistent	consistent	ADJ
easat-11245	146	5	with	with	ADP
easat-11245	146	6	social	social	ADJ
easat-11245	146	7	exchange	exchange	NOUN
easat-11245	146	8	theory	theory	NOUN
easat-11245	146	9	[	[	X
easat-11245	146	10	9	9	NUM
easat-11245	146	11	]	]	PUNCT
easat-11245	146	12	and	and	CCONJ
easat-11245	146	13	the	the	DET
easat-11245	146	14	service	service	NOUN
easat-11245	146	15	-	-	PUNCT
easat-11245	146	16	dominant	dominant	ADJ
easat-11245	146	17	logic	logic	NOUN
easat-11245	146	18	of	of	ADP
easat-11245	146	19	marketing	marketing	NOUN
easat-11245	146	20	[	[	X
easat-11245	146	21	10	10	NUM
easat-11245	146	22	]	]	PUNCT
easat-11245	146	23	,	,	PUNCT
easat-11245	146	24	which	which	PRON
easat-11245	146	25	emphasizes	emphasize	VERB
easat-11245	146	26	value	value	NOUN
easat-11245	146	27	co	co	NOUN
easat-11245	146	28	-	-	NOUN
easat-11245	146	29	creation	creation	NOUN
easat-11245	146	30	between	between	ADP
easat-11245	146	31	fans	fan	NOUN
easat-11245	146	32	and	and	CCONJ
easat-11245	146	33	sponsors	sponsor	NOUN
easat-11245	146	34	.	.	PUNCT
easat-11245	147	1	as	as	ADP
easat-11245	147	2	such	such	ADJ
easat-11245	147	3	,	,	PUNCT
easat-11245	147	4	fans	fan	NOUN
easat-11245	147	5	tend	tend	VERB
easat-11245	147	6	to	to	PART
easat-11245	147	7	reward	reward	VERB
easat-11245	147	8	sponsors	sponsor	NOUN
easat-11245	147	9	perceived	perceive	VERB
easat-11245	147	10	as	as	ADP
easat-11245	147	11	contributors	contributor	NOUN
easat-11245	147	12	to	to	ADP
easat-11245	147	13	their	their	PRON
easat-11245	147	14	community	community	NOUN
easat-11245	147	15	and	and	CCONJ
easat-11245	147	16	club	club	NOUN
easat-11245	147	17	.	.	PUNCT
easat-11245	148	1	study	study	NOUN
easat-11245	148	2	1	1	NUM
easat-11245	148	3	provides	provide	VERB
easat-11245	148	4	evidence	evidence	NOUN
easat-11245	148	5	that	that	SCONJ
easat-11245	148	6	positive	positive	ADJ
easat-11245	148	7	attitudes	attitude	NOUN
easat-11245	148	8	toward	toward	ADP
easat-11245	148	9	sponsors	sponsor	NOUN
easat-11245	148	10	are	be	AUX
easat-11245	148	11	driven	drive	VERB
easat-11245	148	12	by	by	ADP
easat-11245	148	13	both	both	CCONJ
easat-11245	148	14	cognitive	cognitive	ADJ
easat-11245	148	15	and	and	CCONJ
easat-11245	148	16	relational	relational	ADJ
easat-11245	148	17	1448	1448	NUM
easat-11245	148	18	edelweiss	edelweiss	PROPN
easat-11245	148	19	applied	apply	VERB
easat-11245	148	20	science	science	NOUN
easat-11245	148	21	and	and	CCONJ
easat-11245	148	22	technology	technology	NOUN
easat-11245	148	23	issn	issn	PROPN
easat-11245	148	24	:	:	PUNCT
easat-11245	148	25	2576	2576	NUM
easat-11245	148	26	-	-	SYM
easat-11245	148	27	8484	8484	NUM
easat-11245	148	28	vol	vol	NOUN
easat-11245	148	29	.	.	PROPN
easat-11245	149	1	9	9	NUM
easat-11245	149	2	,	,	PUNCT
easat-11245	149	3	no	no	INTJ
easat-11245	149	4	.	.	NOUN
easat-11245	149	5	11	11	NUM
easat-11245	149	6	:	:	SYM
easat-11245	149	7	1443	1443	NUM
easat-11245	149	8	-	-	SYM
easat-11245	149	9	1452	1452	NUM
easat-11245	149	10	,	,	PUNCT
easat-11245	149	11	2025	2025	NUM
easat-11245	149	12	doi	doi	NOUN
easat-11245	149	13	:	:	PUNCT
easat-11245	149	14	10.55214/2576	10.55214/2576	NUM
easat-11245	149	15	-	-	SYM
easat-11245	149	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	149	17	©	©	ADP
easat-11245	149	18	2025	2025	NUM
easat-11245	149	19	by	by	ADP
easat-11245	149	20	the	the	DET
easat-11245	149	21	author	author	NOUN
easat-11245	149	22	;	;	PUNCT
easat-11245	149	23	licensee	licensee	PROPN
easat-11245	149	24	learning	learn	VERB
easat-11245	149	25	gate	gate	NOUN
easat-11245	149	26	mechanisms	mechanism	NOUN
easat-11245	149	27	.	.	PUNCT
easat-11245	150	1	sponsors	sponsor	NOUN
easat-11245	150	2	that	that	PRON
easat-11245	150	3	are	be	AUX
easat-11245	150	4	easy	easy	ADJ
easat-11245	150	5	to	to	PART
easat-11245	150	6	associate	associate	VERB
easat-11245	150	7	with	with	ADP
easat-11245	150	8	the	the	DET
easat-11245	150	9	team	team	NOUN
easat-11245	150	10	and	and	CCONJ
easat-11245	150	11	perceived	perceive	VERB
easat-11245	150	12	as	as	ADP
easat-11245	150	13	improving	improve	VERB
easat-11245	150	14	fans	fan	NOUN
easat-11245	150	15	’	’	PART
easat-11245	150	16	experiences	experience	NOUN
easat-11245	150	17	enjoy	enjoy	VERB
easat-11245	150	18	positive	positive	ADJ
easat-11245	150	19	outcomes	outcome	NOUN
easat-11245	150	20	.	.	PUNCT
easat-11245	151	1	these	these	DET
easat-11245	151	2	findings	finding	NOUN
easat-11245	151	3	establish	establish	VERB
easat-11245	151	4	the	the	DET
easat-11245	151	5	empirical	empirical	ADJ
easat-11245	151	6	basis	basis	NOUN
easat-11245	151	7	for	for	ADP
easat-11245	151	8	the	the	DET
easat-11245	151	9	experimental	experimental	ADJ
easat-11245	151	10	extension	extension	NOUN
easat-11245	151	11	in	in	ADP
easat-11245	151	12	study	study	NOUN
easat-11245	151	13	2	2	NUM
easat-11245	151	14	,	,	PUNCT
easat-11245	151	15	which	which	PRON
easat-11245	151	16	examines	examine	VERB
easat-11245	151	17	how	how	SCONJ
easat-11245	151	18	structural	structural	ADJ
easat-11245	151	19	sponsorship	sponsorship	NOUN
easat-11245	151	20	type	type	NOUN
easat-11245	151	21	and	and	CCONJ
easat-11245	151	22	integration	integration	NOUN
easat-11245	151	23	levels	level	NOUN
easat-11245	151	24	influence	influence	VERB
easat-11245	151	25	these	these	DET
easat-11245	151	26	psychological	psychological	ADJ
easat-11245	151	27	processes	process	NOUN
easat-11245	151	28	.	.	PUNCT
easat-11245	152	1	4	4	X
easat-11245	152	2	.	.	X
easat-11245	152	3	study	study	NOUN
easat-11245	152	4	2	2	NUM
easat-11245	152	5	:	:	PUNCT
easat-11245	152	6	experimental	experimental	ADJ
easat-11245	152	7	examination	examination	NOUN
easat-11245	152	8	of	of	ADP
easat-11245	152	9	integration	integration	NOUN
easat-11245	152	10	cues	cue	NOUN
easat-11245	152	11	extending	extend	VERB
easat-11245	152	12	the	the	DET
easat-11245	152	13	results	result	NOUN
easat-11245	152	14	of	of	ADP
easat-11245	152	15	study	study	NOUN
easat-11245	152	16	1	1	NUM
easat-11245	152	17	,	,	PUNCT
easat-11245	152	18	which	which	PRON
easat-11245	152	19	showed	show	VERB
easat-11245	152	20	that	that	SCONJ
easat-11245	152	21	processing	process	VERB
easat-11245	152	22	fluency	fluency	NOUN
easat-11245	152	23	and	and	CCONJ
easat-11245	152	24	perceived	perceive	VERB
easat-11245	152	25	fan	fan	NOUN
easat-11245	152	26	benefits	benefit	NOUN
easat-11245	152	27	independently	independently	ADV
easat-11245	152	28	and	and	CCONJ
easat-11245	152	29	positively	positively	ADV
easat-11245	152	30	influence	influence	NOUN
easat-11245	152	31	fans	fan	NOUN
easat-11245	152	32	’	’	PART
easat-11245	152	33	attitudes	attitude	NOUN
easat-11245	152	34	toward	toward	ADP
easat-11245	152	35	the	the	DET
easat-11245	152	36	sponsor	sponsor	NOUN
easat-11245	152	37	,	,	PUNCT
easat-11245	152	38	study	study	NOUN
easat-11245	152	39	2	2	NUM
easat-11245	152	40	examined	examine	VERB
easat-11245	152	41	the	the	DET
easat-11245	152	42	effects	effect	NOUN
easat-11245	152	43	of	of	ADP
easat-11245	152	44	sponsorship	sponsorship	NOUN
easat-11245	152	45	type	type	NOUN
easat-11245	152	46	and	and	CCONJ
easat-11245	152	47	integration	integration	NOUN
easat-11245	152	48	levels	level	NOUN
easat-11245	152	49	on	on	ADP
easat-11245	152	50	these	these	DET
easat-11245	152	51	relationships	relationship	NOUN
easat-11245	152	52	.	.	PUNCT
easat-11245	153	1	4.1	4.1	NUM
easat-11245	153	2	.	.	PUNCT
easat-11245	153	3	design	design	NOUN
easat-11245	153	4	and	and	CCONJ
easat-11245	153	5	participants	participant	NOUN
easat-11245	153	6	study	study	VERB
easat-11245	153	7	2	2	NUM
easat-11245	153	8	used	use	VERB
easat-11245	153	9	a	a	DET
easat-11245	153	10	2	2	NUM
easat-11245	153	11	×	×	NOUN
easat-11245	153	12	2	2	NUM
easat-11245	153	13	between	between	ADP
easat-11245	153	14	-	-	PUNCT
easat-11245	153	15	participants	participant	NOUN
easat-11245	153	16	design	design	NOUN
easat-11245	153	17	that	that	PRON
easat-11245	153	18	manipulated	manipulate	VERB
easat-11245	153	19	two	two	NUM
easat-11245	153	20	factors	factor	NOUN
easat-11245	153	21	:	:	PUNCT
easat-11245	153	22	sponsorship	sponsorship	NOUN
easat-11245	153	23	type	type	NOUN
easat-11245	153	24	(	(	PUNCT
easat-11245	153	25	naming	naming	NOUN
easat-11245	153	26	rights	right	NOUN
easat-11245	153	27	vs.	vs.	ADP
easat-11245	153	28	jersey	jersey	NOUN
easat-11245	153	29	)	)	PUNCT
easat-11245	153	30	and	and	CCONJ
easat-11245	153	31	integration	integration	NOUN
easat-11245	153	32	level	level	NOUN
easat-11245	153	33	(	(	PUNCT
easat-11245	153	34	high	high	ADJ
easat-11245	153	35	vs.	vs.	X
easat-11245	153	36	low	low	ADJ
easat-11245	153	37	)	)	PUNCT
easat-11245	153	38	.	.	PUNCT
easat-11245	154	1	a	a	DET
easat-11245	154	2	total	total	NOUN
easat-11245	154	3	of	of	ADP
easat-11245	154	4	387	387	NUM
easat-11245	154	5	al	al	PROPN
easat-11245	154	6	-	-	PUNCT
easat-11245	154	7	hilal	hilal	PROPN
easat-11245	154	8	fans	fan	NOUN
easat-11245	154	9	participated	participate	VERB
easat-11245	154	10	in	in	ADP
easat-11245	154	11	the	the	DET
easat-11245	154	12	study	study	NOUN
easat-11245	154	13	and	and	CCONJ
easat-11245	154	14	were	be	AUX
easat-11245	154	15	randomly	randomly	ADV
easat-11245	154	16	assigned	assign	VERB
easat-11245	154	17	to	to	ADP
easat-11245	154	18	one	one	NUM
easat-11245	154	19	of	of	ADP
easat-11245	154	20	four	four	NUM
easat-11245	154	21	experimental	experimental	ADJ
easat-11245	154	22	conditions	condition	NOUN
easat-11245	154	23	.	.	PUNCT
easat-11245	155	1	data	datum	NOUN
easat-11245	155	2	were	be	AUX
easat-11245	155	3	collected	collect	VERB
easat-11245	155	4	through	through	ADP
easat-11245	155	5	online	online	ADJ
easat-11245	155	6	participation	participation	NOUN
easat-11245	155	7	links	link	NOUN
easat-11245	155	8	shared	share	VERB
easat-11245	155	9	via	via	ADP
easat-11245	155	10	social	social	ADJ
easat-11245	155	11	media	medium	NOUN
easat-11245	155	12	.	.	PUNCT
easat-11245	156	1	4.2	4.2	NUM
easat-11245	156	2	.	.	PUNCT
easat-11245	157	1	stimuli	stimulus	NOUN
easat-11245	157	2	and	and	CCONJ
easat-11245	157	3	manipulations	manipulation	NOUN
easat-11245	157	4	each	each	DET
easat-11245	157	5	participant	participant	NOUN
easat-11245	157	6	read	read	VERB
easat-11245	157	7	one	one	NUM
easat-11245	157	8	of	of	ADP
easat-11245	157	9	four	four	NUM
easat-11245	157	10	short	short	ADJ
easat-11245	157	11	scenarios	scenario	NOUN
easat-11245	157	12	(	(	PUNCT
easat-11245	157	13	around	around	ADP
easat-11245	157	14	130	130	NUM
easat-11245	157	15	words	word	NOUN
easat-11245	157	16	)	)	PUNCT
easat-11245	157	17	describing	describe	VERB
easat-11245	157	18	a	a	DET
easat-11245	157	19	fictional	fictional	ADJ
easat-11245	157	20	partnership	partnership	NOUN
easat-11245	157	21	between	between	ADP
easat-11245	157	22	al	al	PROPN
easat-11245	157	23	-	-	PUNCT
easat-11245	157	24	hilal	hilal	PROPN
easat-11245	157	25	fc	fc	PROPN
easat-11245	157	26	and	and	CCONJ
easat-11245	157	27	an	an	DET
easat-11245	157	28	imaginary	imaginary	ADJ
easat-11245	157	29	sponsor	sponsor	NOUN
easat-11245	157	30	.	.	PUNCT
easat-11245	158	1	these	these	DET
easat-11245	158	2	scenarios	scenario	NOUN
easat-11245	158	3	varied	varied	ADJ
easat-11245	158	4	in	in	ADP
easat-11245	158	5	two	two	NUM
easat-11245	158	6	factors	factor	NOUN
easat-11245	158	7	:	:	PUNCT
easat-11245	158	8	sponsorship	sponsorship	NOUN
easat-11245	158	9	type	type	NOUN
easat-11245	158	10	and	and	CCONJ
easat-11245	158	11	integration	integration	NOUN
easat-11245	158	12	level	level	NOUN
easat-11245	158	13	.	.	PUNCT
easat-11245	159	1	the	the	DET
easat-11245	159	2	scenarios	scenario	NOUN
easat-11245	159	3	specified	specify	VERB
easat-11245	159	4	whether	whether	SCONJ
easat-11245	159	5	the	the	DET
easat-11245	159	6	agreement	agreement	NOUN
easat-11245	159	7	involved	involve	VERB
easat-11245	159	8	stadium	stadium	ADJ
easat-11245	159	9	naming	naming	NOUN
easat-11245	159	10	rights	right	NOUN
easat-11245	159	11	or	or	CCONJ
easat-11245	159	12	a	a	DET
easat-11245	159	13	jersey	jersey	NOUN
easat-11245	159	14	sponsorship	sponsorship	NOUN
easat-11245	159	15	,	,	PUNCT
easat-11245	159	16	as	as	ADV
easat-11245	159	17	well	well	ADV
easat-11245	159	18	as	as	ADP
easat-11245	159	19	the	the	DET
easat-11245	159	20	extent	extent	NOUN
easat-11245	159	21	to	to	PART
easat-11245	159	22	which	which	PRON
easat-11245	159	23	the	the	DET
easat-11245	159	24	sponsor	sponsor	NOUN
easat-11245	159	25	was	be	AUX
easat-11245	159	26	involved	involve	VERB
easat-11245	159	27	in	in	ADP
easat-11245	159	28	the	the	DET
easat-11245	159	29	club	club	NOUN
easat-11245	159	30	’s	’s	PART
easat-11245	159	31	communications	communication	NOUN
easat-11245	159	32	and	and	CCONJ
easat-11245	159	33	fan	fan	NOUN
easat-11245	159	34	-	-	PUNCT
easat-11245	159	35	related	relate	VERB
easat-11245	159	36	activities	activity	NOUN
easat-11245	159	37	.	.	PUNCT
easat-11245	160	1	in	in	ADP
easat-11245	160	2	the	the	DET
easat-11245	160	3	low	low	ADJ
easat-11245	160	4	-	-	PUNCT
easat-11245	160	5	integration	integration	NOUN
easat-11245	160	6	scenario	scenario	NOUN
easat-11245	160	7	,	,	PUNCT
easat-11245	160	8	the	the	DET
easat-11245	160	9	sponsor	sponsor	NOUN
easat-11245	160	10	was	be	AUX
easat-11245	160	11	portrayed	portray	VERB
easat-11245	160	12	as	as	ADP
easat-11245	160	13	largely	largely	ADV
easat-11245	160	14	visual	visual	ADJ
easat-11245	160	15	and	and	CCONJ
easat-11245	160	16	surface	surface	NOUN
easat-11245	160	17	-	-	PUNCT
easat-11245	160	18	level	level	NOUN
easat-11245	160	19	,	,	PUNCT
easat-11245	160	20	with	with	ADP
easat-11245	160	21	no	no	DET
easat-11245	160	22	enhancements	enhancement	NOUN
easat-11245	160	23	to	to	ADP
easat-11245	160	24	the	the	DET
easat-11245	160	25	fan	fan	NOUN
easat-11245	160	26	experience	experience	NOUN
easat-11245	160	27	.	.	PUNCT
easat-11245	161	1	conversely	conversely	ADV
easat-11245	161	2	,	,	PUNCT
easat-11245	161	3	the	the	DET
easat-11245	161	4	high	high	ADJ
easat-11245	161	5	-	-	PUNCT
easat-11245	161	6	integration	integration	NOUN
easat-11245	161	7	version	version	NOUN
easat-11245	161	8	depicted	depict	VERB
easat-11245	161	9	the	the	DET
easat-11245	161	10	sponsor	sponsor	NOUN
easat-11245	161	11	as	as	ADP
easat-11245	161	12	engaging	engage	VERB
easat-11245	161	13	across	across	ADP
easat-11245	161	14	several	several	ADJ
easat-11245	161	15	fan	fan	NOUN
easat-11245	161	16	touchpoints	touchpoint	NOUN
easat-11245	161	17	:	:	PUNCT
easat-11245	161	18	the	the	DET
easat-11245	161	19	team	team	NOUN
easat-11245	161	20	’s	’s	PART
easat-11245	161	21	app	app	NOUN
easat-11245	161	22	,	,	PUNCT
easat-11245	161	23	ticketing	ticketing	NOUN
easat-11245	161	24	,	,	PUNCT
easat-11245	161	25	social	social	ADJ
easat-11245	161	26	media	medium	NOUN
easat-11245	161	27	channels	channel	NOUN
easat-11245	161	28	,	,	PUNCT
easat-11245	161	29	and	and	CCONJ
easat-11245	161	30	enhancing	enhance	VERB
easat-11245	161	31	fan	fan	NOUN
easat-11245	161	32	experience	experience	NOUN
easat-11245	161	33	.	.	PUNCT
easat-11245	162	1	4.3	4.3	NUM
easat-11245	162	2	.	.	PUNCT
easat-11245	162	3	procedure	procedure	NOUN
easat-11245	162	4	participants	participant	NOUN
easat-11245	162	5	were	be	AUX
easat-11245	162	6	randomly	randomly	ADV
easat-11245	162	7	assigned	assign	VERB
easat-11245	162	8	to	to	ADP
easat-11245	162	9	one	one	NUM
easat-11245	162	10	of	of	ADP
easat-11245	162	11	the	the	DET
easat-11245	162	12	four	four	NUM
easat-11245	162	13	experimental	experimental	ADJ
easat-11245	162	14	groups	group	NOUN
easat-11245	162	15	after	after	ADP
easat-11245	162	16	giving	give	VERB
easat-11245	162	17	their	their	PRON
easat-11245	162	18	informed	informed	ADJ
easat-11245	162	19	consent	consent	NOUN
easat-11245	162	20	.	.	PUNCT
easat-11245	163	1	after	after	ADP
easat-11245	163	2	reading	read	VERB
easat-11245	163	3	the	the	DET
easat-11245	163	4	assigned	assign	VERB
easat-11245	163	5	scenario	scenario	NOUN
easat-11245	163	6	,	,	PUNCT
easat-11245	163	7	participants	participant	NOUN
easat-11245	163	8	completed	complete	VERB
easat-11245	163	9	survey	survey	NOUN
easat-11245	163	10	items	item	NOUN
easat-11245	163	11	that	that	PRON
easat-11245	163	12	measured	measure	VERB
easat-11245	163	13	processing	processing	NOUN
easat-11245	163	14	fluency	fluency	NOUN
easat-11245	163	15	,	,	PUNCT
easat-11245	163	16	perceived	perceive	VERB
easat-11245	163	17	fan	fan	NOUN
easat-11245	163	18	benefits	benefit	NOUN
easat-11245	163	19	,	,	PUNCT
easat-11245	163	20	and	and	CCONJ
easat-11245	163	21	attitudes	attitude	NOUN
easat-11245	163	22	toward	toward	ADP
easat-11245	163	23	the	the	DET
easat-11245	163	24	sponsor	sponsor	NOUN
easat-11245	163	25	.	.	PUNCT
easat-11245	164	1	they	they	PRON
easat-11245	164	2	then	then	ADV
easat-11245	164	3	completed	complete	VERB
easat-11245	164	4	manipulation	manipulation	NOUN
easat-11245	164	5	checks	check	NOUN
easat-11245	164	6	and	and	CCONJ
easat-11245	164	7	answered	answer	VERB
easat-11245	164	8	demographic	demographic	ADJ
easat-11245	164	9	questions	question	NOUN
easat-11245	164	10	.	.	PUNCT
easat-11245	165	1	4.4	4.4	NUM
easat-11245	165	2	.	.	PUNCT
easat-11245	166	1	measurement	measurement	NOUN
easat-11245	166	2	instruments	instrument	NOUN
easat-11245	166	3	of	of	ADP
easat-11245	166	4	study	study	NOUN
easat-11245	166	5	2	2	NUM
easat-11245	166	6	study	study	NOUN
easat-11245	166	7	2	2	NUM
easat-11245	166	8	used	use	VERB
easat-11245	166	9	the	the	DET
easat-11245	166	10	same	same	ADJ
easat-11245	166	11	multi	multi	ADJ
easat-11245	166	12	-	-	ADJ
easat-11245	166	13	item	item	ADJ
easat-11245	166	14	measures	measure	NOUN
easat-11245	166	15	as	as	ADP
easat-11245	166	16	study	study	NOUN
easat-11245	166	17	1	1	NUM
easat-11245	166	18	.	.	X
easat-11245	166	19	4.5	4.5	NUM
easat-11245	166	20	.	.	PUNCT
easat-11245	167	1	manipulation	manipulation	NOUN
easat-11245	167	2	checks	check	NOUN
easat-11245	167	3	participants	participant	NOUN
easat-11245	167	4	were	be	AUX
easat-11245	167	5	asked	ask	VERB
easat-11245	167	6	to	to	PART
easat-11245	167	7	assess	assess	VERB
easat-11245	167	8	,	,	PUNCT
easat-11245	167	9	on	on	ADP
easat-11245	167	10	a	a	DET
easat-11245	167	11	seven	seven	NUM
easat-11245	167	12	-	-	PUNCT
easat-11245	167	13	point	point	NOUN
easat-11245	167	14	likert	likert	ADJ
easat-11245	167	15	scale	scale	NOUN
easat-11245	167	16	,	,	PUNCT
easat-11245	167	17	the	the	DET
easat-11245	167	18	extent	extent	NOUN
easat-11245	167	19	to	to	PART
easat-11245	167	20	which	which	PRON
easat-11245	167	21	the	the	DET
easat-11245	167	22	sponsor	sponsor	NOUN
easat-11245	167	23	was	be	AUX
easat-11245	167	24	highly	highly	ADV
easat-11245	167	25	integrated	integrate	VERB
easat-11245	167	26	with	with	ADP
easat-11245	167	27	the	the	DET
easat-11245	167	28	club	club	NOUN
easat-11245	167	29	.	.	PUNCT
easat-11245	168	1	the	the	DET
easat-11245	168	2	purpose	purpose	NOUN
easat-11245	168	3	of	of	ADP
easat-11245	168	4	this	this	DET
easat-11245	168	5	question	question	NOUN
easat-11245	168	6	was	be	AUX
easat-11245	168	7	to	to	PART
easat-11245	168	8	ensure	ensure	VERB
easat-11245	168	9	that	that	SCONJ
easat-11245	168	10	,	,	PUNCT
easat-11245	168	11	compared	compare	VERB
easat-11245	168	12	to	to	ADP
easat-11245	168	13	the	the	DET
easat-11245	168	14	lowintegration	lowintegration	NOUN
easat-11245	168	15	condition	condition	NOUN
easat-11245	168	16	,	,	PUNCT
easat-11245	168	17	the	the	DET
easat-11245	168	18	high	high	ADJ
easat-11245	168	19	-	-	PUNCT
easat-11245	168	20	integration	integration	NOUN
easat-11245	168	21	condition	condition	NOUN
easat-11245	168	22	led	lead	VERB
easat-11245	168	23	to	to	ADP
easat-11245	168	24	a	a	DET
easat-11245	168	25	higher	high	ADJ
easat-11245	168	26	perceived	perceive	VERB
easat-11245	168	27	association	association	NOUN
easat-11245	168	28	between	between	ADP
easat-11245	168	29	the	the	DET
easat-11245	168	30	sponsor	sponsor	NOUN
easat-11245	168	31	and	and	CCONJ
easat-11245	168	32	the	the	DET
easat-11245	168	33	club	club	NOUN
easat-11245	168	34	.	.	PUNCT
easat-11245	169	1	the	the	DET
easat-11245	169	2	second	second	ADJ
easat-11245	169	3	manipulation	manipulation	NOUN
easat-11245	169	4	check	check	NOUN
easat-11245	169	5	was	be	AUX
easat-11245	169	6	to	to	PART
easat-11245	169	7	verify	verify	VERB
easat-11245	169	8	that	that	SCONJ
easat-11245	169	9	participants	participant	NOUN
easat-11245	169	10	correctly	correctly	ADV
easat-11245	169	11	recognized	recognize	VERB
easat-11245	169	12	the	the	DET
easat-11245	169	13	type	type	NOUN
easat-11245	169	14	of	of	ADP
easat-11245	169	15	sponsorship	sponsorship	NOUN
easat-11245	169	16	(	(	PUNCT
easat-11245	169	17	naming	name	VERB
easat-11245	169	18	rights	right	NOUN
easat-11245	169	19	versus	versus	ADP
easat-11245	169	20	jersey	jersey	PROPN
easat-11245	169	21	sponsorship	sponsorship	NOUN
easat-11245	169	22	)	)	PUNCT
easat-11245	169	23	used	use	VERB
easat-11245	169	24	in	in	ADP
easat-11245	169	25	their	their	PRON
easat-11245	169	26	assigned	assign	VERB
easat-11245	169	27	scenarios	scenario	NOUN
easat-11245	169	28	.	.	PUNCT
easat-11245	170	1	4.6	4.6	NUM
easat-11245	170	2	.	.	PUNCT
easat-11245	170	3	results	result	NOUN
easat-11245	170	4	of	of	ADP
easat-11245	170	5	study	study	NOUN
easat-11245	170	6	2	2	NUM
easat-11245	170	7	4.6.1	4.6.1	NUM
easat-11245	170	8	.	.	PUNCT
easat-11245	171	1	respondent	respondent	NOUN
easat-11245	171	2	profile	profile	NOUN
easat-11245	171	3	a	a	DET
easat-11245	171	4	total	total	NOUN
easat-11245	171	5	of	of	ADP
easat-11245	171	6	387	387	NUM
easat-11245	171	7	participants	participant	NOUN
easat-11245	171	8	completed	complete	VERB
easat-11245	171	9	the	the	DET
easat-11245	171	10	experiment	experiment	NOUN
easat-11245	171	11	.	.	PUNCT
easat-11245	172	1	a	a	DET
easat-11245	172	2	manipulation	manipulation	NOUN
easat-11245	172	3	check	check	NOUN
easat-11245	172	4	was	be	AUX
easat-11245	172	5	conducted	conduct	VERB
easat-11245	172	6	to	to	PART
easat-11245	172	7	determine	determine	VERB
easat-11245	172	8	whether	whether	SCONJ
easat-11245	172	9	participants	participant	NOUN
easat-11245	172	10	had	have	AUX
easat-11245	172	11	correctly	correctly	ADV
easat-11245	172	12	identified	identify	VERB
easat-11245	172	13	the	the	DET
easat-11245	172	14	type	type	NOUN
easat-11245	172	15	of	of	ADP
easat-11245	172	16	sponsorship	sponsorship	NOUN
easat-11245	172	17	,	,	PUNCT
easat-11245	172	18	with	with	ADP
easat-11245	172	19	thirteen	thirteen	NUM
easat-11245	172	20	participants	participant	NOUN
easat-11245	172	21	failing	fail	VERB
easat-11245	172	22	to	to	PART
easat-11245	172	23	do	do	VERB
easat-11245	172	24	so	so	ADV
easat-11245	172	25	.	.	PUNCT
easat-11245	173	1	the	the	DET
easat-11245	173	2	data	datum	NOUN
easat-11245	173	3	from	from	ADP
easat-11245	173	4	these	these	DET
easat-11245	173	5	participants	participant	NOUN
easat-11245	173	6	were	be	AUX
easat-11245	173	7	excluded	exclude	VERB
easat-11245	173	8	from	from	ADP
easat-11245	173	9	subsequent	subsequent	ADJ
easat-11245	173	10	analyses	analysis	NOUN
easat-11245	173	11	,	,	PUNCT
easat-11245	173	12	resulting	result	VERB
easat-11245	173	13	in	in	ADP
easat-11245	173	14	a	a	DET
easat-11245	173	15	final	final	ADJ
easat-11245	173	16	sample	sample	NOUN
easat-11245	173	17	of	of	ADP
easat-11245	173	18	374	374	NUM
easat-11245	173	19	valid	valid	ADJ
easat-11245	173	20	responses	response	NOUN
easat-11245	173	21	.	.	PUNCT
easat-11245	174	1	the	the	DET
easat-11245	174	2	majority	majority	NOUN
easat-11245	174	3	of	of	ADP
easat-11245	174	4	the	the	DET
easat-11245	174	5	participants	participant	NOUN
easat-11245	174	6	were	be	AUX
easat-11245	174	7	men	man	NOUN
easat-11245	174	8	(	(	PUNCT
easat-11245	174	9	60.2	60.2	NUM
easat-11245	174	10	%	%	NOUN
easat-11245	174	11	)	)	PUNCT
easat-11245	174	12	,	,	PUNCT
easat-11245	174	13	1449	1449	NUM
easat-11245	174	14	edelweiss	edelweiss	PROPN
easat-11245	174	15	applied	apply	VERB
easat-11245	174	16	science	science	NOUN
easat-11245	174	17	and	and	CCONJ
easat-11245	174	18	technology	technology	NOUN
easat-11245	174	19	issn	issn	PROPN
easat-11245	174	20	:	:	PUNCT
easat-11245	174	21	2576	2576	NUM
easat-11245	174	22	-	-	SYM
easat-11245	174	23	8484	8484	NUM
easat-11245	174	24	vol	vol	NOUN
easat-11245	174	25	.	.	PROPN
easat-11245	175	1	9	9	NUM
easat-11245	175	2	,	,	PUNCT
easat-11245	175	3	no	no	INTJ
easat-11245	175	4	.	.	NOUN
easat-11245	175	5	11	11	NUM
easat-11245	175	6	:	:	SYM
easat-11245	175	7	1443	1443	NUM
easat-11245	175	8	-	-	SYM
easat-11245	175	9	1452	1452	NUM
easat-11245	175	10	,	,	PUNCT
easat-11245	175	11	2025	2025	NUM
easat-11245	175	12	doi	doi	NOUN
easat-11245	175	13	:	:	PUNCT
easat-11245	175	14	10.55214/2576	10.55214/2576	NUM
easat-11245	175	15	-	-	SYM
easat-11245	175	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	175	17	©	©	ADP
easat-11245	175	18	2025	2025	NUM
easat-11245	175	19	by	by	ADP
easat-11245	175	20	the	the	DET
easat-11245	175	21	author	author	NOUN
easat-11245	175	22	;	;	PUNCT
easat-11245	175	23	licensee	licensee	PROPN
easat-11245	175	24	learning	learn	VERB
easat-11245	175	25	gate	gate	NOUN
easat-11245	175	26	with	with	ADP
easat-11245	175	27	women	woman	NOUN
easat-11245	175	28	representing	represent	VERB
easat-11245	175	29	39.8	39.8	NUM
easat-11245	175	30	%	%	NOUN
easat-11245	175	31	of	of	ADP
easat-11245	175	32	the	the	DET
easat-11245	175	33	participants	participant	NOUN
easat-11245	175	34	.	.	PUNCT
easat-11245	176	1	in	in	ADP
easat-11245	176	2	terms	term	NOUN
easat-11245	176	3	of	of	ADP
easat-11245	176	4	age	age	NOUN
easat-11245	176	5	,	,	PUNCT
easat-11245	176	6	39.6	39.6	NUM
easat-11245	176	7	%	%	NOUN
easat-11245	176	8	were	be	AUX
easat-11245	176	9	18–34	18–34	NUM
easat-11245	176	10	,	,	PUNCT
easat-11245	176	11	24.8	24.8	NUM
easat-11245	176	12	%	%	NOUN
easat-11245	176	13	were	be	AUX
easat-11245	176	14	35	35	NUM
easat-11245	176	15	–	–	PUNCT
easat-11245	176	16	44	44	NUM
easat-11245	176	17	,	,	PUNCT
easat-11245	176	18	and	and	CCONJ
easat-11245	176	19	35.6	35.6	NUM
easat-11245	176	20	%	%	NOUN
easat-11245	176	21	were	be	AUX
easat-11245	176	22	over	over	ADV
easat-11245	176	23	45	45	NUM
easat-11245	176	24	(	(	PUNCT
easat-11245	176	25	see	see	VERB
easat-11245	176	26	table	table	NOUN
easat-11245	176	27	6	6	NUM
easat-11245	176	28	)	)	PUNCT
easat-11245	176	29	.	.	PUNCT
easat-11245	177	1	table	table	NOUN
easat-11245	177	2	6	6	NUM
easat-11245	177	3	.	.	PUNCT
easat-11245	177	4	respondent	respondent	NOUN
easat-11245	177	5	profile	profile	NOUN
easat-11245	177	6	.	.	PUNCT
easat-11245	178	1	variable	variable	ADJ
easat-11245	178	2	category	category	NOUN
easat-11245	178	3	frequency	frequency	NOUN
easat-11245	178	4	percentage	percentage	NOUN
easat-11245	178	5	(	(	PUNCT
easat-11245	178	6	%	%	NOUN
easat-11245	178	7	)	)	PUNCT
easat-11245	178	8	gender	gender	NOUN
easat-11245	178	9	male	male	NOUN
easat-11245	178	10	225	225	NUM
easat-11245	178	11	60.2	60.2	NUM
easat-11245	178	12	female	female	NOUN
easat-11245	178	13	168	168	NUM
easat-11245	178	14	39.8	39.8	NUM
easat-11245	178	15	age	age	NOUN
easat-11245	178	16	18–34	18–34	NUM
easat-11245	178	17	148	148	NUM
easat-11245	178	18	39.6	39.6	NUM
easat-11245	178	19	35–44	35–44	NUM
easat-11245	178	20	93	93	NUM
easat-11245	178	21	24.8	24.8	NUM
easat-11245	178	22	45	45	NUM
easat-11245	178	23	and	and	CCONJ
easat-11245	178	24	above	above	ADP
easat-11245	178	25	133	133	NUM
easat-11245	178	26	35.6	35.6	NUM
easat-11245	178	27	4.6.2	4.6.2	NUM
easat-11245	178	28	.	.	PUNCT
easat-11245	179	1	manipulation	manipulation	NOUN
easat-11245	179	2	check	check	VERB
easat-11245	179	3	the	the	DET
easat-11245	179	4	integration	integration	NOUN
easat-11245	179	5	level	level	NOUN
easat-11245	179	6	manipulation	manipulation	NOUN
easat-11245	179	7	was	be	AUX
easat-11245	179	8	successful	successful	ADJ
easat-11245	179	9	.	.	PUNCT
easat-11245	180	1	one	one	NUM
easat-11245	180	2	-	-	PUNCT
easat-11245	180	3	way	way	NOUN
easat-11245	180	4	analysis	analysis	NOUN
easat-11245	180	5	of	of	ADP
easat-11245	180	6	variance	variance	NOUN
easat-11245	180	7	(	(	PUNCT
easat-11245	180	8	anova	anova	PROPN
easat-11245	180	9	)	)	PUNCT
easat-11245	180	10	results	result	NOUN
easat-11245	180	11	revealed	reveal	VERB
easat-11245	180	12	a	a	DET
easat-11245	180	13	statistically	statistically	ADV
easat-11245	180	14	significant	significant	ADJ
easat-11245	180	15	effect	effect	NOUN
easat-11245	180	16	(	(	PUNCT
easat-11245	180	17	f(1	f(1	PROPN
easat-11245	180	18	,	,	PUNCT
easat-11245	180	19	372	372	NUM
easat-11245	180	20	)	)	PUNCT
easat-11245	180	21	=	=	SYM
easat-11245	180	22	57.66	57.66	NUM
easat-11245	180	23	,	,	PUNCT
easat-11245	180	24	p	p	X
easat-11245	180	25	<	<	X
easat-11245	180	26	0.001	0.001	NUM
easat-11245	180	27	)	)	PUNCT
easat-11245	180	28	.	.	PUNCT
easat-11245	181	1	participants	participant	NOUN
easat-11245	181	2	in	in	ADP
easat-11245	181	3	the	the	DET
easat-11245	181	4	highintegration	highintegration	NOUN
easat-11245	181	5	(	(	PUNCT
easat-11245	181	6	vs.	vs.	ADP
easat-11245	181	7	low	low	ADJ
easat-11245	181	8	-	-	PUNCT
easat-11245	181	9	integration	integration	NOUN
easat-11245	181	10	)	)	PUNCT
easat-11245	181	11	group	group	NOUN
easat-11245	181	12	perceived	perceive	VERB
easat-11245	181	13	a	a	DET
easat-11245	181	14	stronger	strong	ADJ
easat-11245	181	15	relationship	relationship	NOUN
easat-11245	181	16	between	between	ADP
easat-11245	181	17	the	the	DET
easat-11245	181	18	sponsor	sponsor	NOUN
easat-11245	181	19	and	and	CCONJ
easat-11245	181	20	the	the	DET
easat-11245	181	21	club	club	NOUN
easat-11245	181	22	(	(	PUNCT
easat-11245	181	23	m	m	VERB
easat-11245	181	24	high	high	ADJ
easat-11245	181	25	integration	integration	NOUN
easat-11245	181	26	=	=	NOUN
easat-11245	181	27	4.90	4.90	NUM
easat-11245	181	28	,	,	PUNCT
easat-11245	181	29	sd	sd	ADP
easat-11245	181	30	=	=	SYM
easat-11245	181	31	1.15	1.15	NUM
easat-11245	181	32	;	;	PUNCT
easat-11245	181	33	m	m	VERB
easat-11245	181	34	low	low	ADJ
easat-11245	181	35	integration	integration	NOUN
easat-11245	181	36	=	=	NOUN
easat-11245	181	37	4.00	4.00	NUM
easat-11245	181	38	,	,	PUNCT
easat-11245	181	39	sd	sd	ADP
easat-11245	181	40	=	=	SYM
easat-11245	181	41	1.14	1.14	NUM
easat-11245	181	42	;	;	PUNCT
easat-11245	181	43	f(1	f(1	PROPN
easat-11245	181	44	,	,	PUNCT
easat-11245	181	45	372	372	NUM
easat-11245	181	46	)	)	PUNCT
easat-11245	181	47	=	=	SYM
easat-11245	181	48	57.66	57.66	NUM
easat-11245	181	49	,	,	PUNCT
easat-11245	181	50	p	p	X
easat-11245	181	51	<	<	X
easat-11245	181	52	0.001	0.001	NUM
easat-11245	181	53	)	)	PUNCT
easat-11245	181	54	.	.	PUNCT
easat-11245	182	1	4.6.3	4.6.3	X
easat-11245	182	2	.	.	PUNCT
easat-11245	183	1	hypothesis	hypothesis	NOUN
easat-11245	183	2	testing	test	VERB
easat-11245	183	3	the	the	DET
easat-11245	183	4	model	model	NOUN
easat-11245	183	5	was	be	AUX
easat-11245	183	6	significant	significant	ADJ
easat-11245	183	7	for	for	ADP
easat-11245	183	8	processing	process	VERB
easat-11245	183	9	fluency	fluency	NOUN
easat-11245	183	10	(	(	PUNCT
easat-11245	183	11	f(3	f(3	PROPN
easat-11245	183	12	,	,	PUNCT
easat-11245	183	13	370	370	NUM
easat-11245	183	14	)	)	PUNCT
easat-11245	184	1	=	=	SYM
easat-11245	184	2	77.86	77.86	NUM
easat-11245	184	3	,	,	PUNCT
easat-11245	184	4	p	p	X
easat-11245	184	5	<	<	X
easat-11245	184	6	0.001	0.001	NUM
easat-11245	184	7	,	,	PUNCT
easat-11245	184	8	r2	r2	NOUN
easat-11245	184	9	=	=	NOUN
easat-11245	184	10	0.39	0.39	NUM
easat-11245	184	11	)	)	PUNCT
easat-11245	184	12	.	.	PUNCT
easat-11245	185	1	the	the	DET
easat-11245	185	2	results	result	NOUN
easat-11245	185	3	showed	show	VERB
easat-11245	185	4	that	that	SCONJ
easat-11245	185	5	the	the	DET
easat-11245	185	6	main	main	ADJ
easat-11245	185	7	effects	effect	NOUN
easat-11245	185	8	of	of	ADP
easat-11245	185	9	both	both	DET
easat-11245	185	10	factors	factor	NOUN
easat-11245	185	11	were	be	AUX
easat-11245	185	12	statistically	statistically	ADV
easat-11245	185	13	significant	significant	ADJ
easat-11245	185	14	.	.	PUNCT
easat-11245	186	1	specifically	specifically	ADV
easat-11245	186	2	,	,	PUNCT
easat-11245	186	3	naming	naming	NOUN
easat-11245	186	4	rights	right	NOUN
easat-11245	186	5	were	be	AUX
easat-11245	186	6	processed	process	VERB
easat-11245	186	7	more	more	ADV
easat-11245	186	8	easily	easily	ADV
easat-11245	186	9	than	than	ADP
easat-11245	186	10	jersey	jersey	NOUN
easat-11245	186	11	sponsorships	sponsorship	NOUN
easat-11245	186	12	(	(	PUNCT
easat-11245	186	13	f(1	f(1	PROPN
easat-11245	186	14	,	,	PUNCT
easat-11245	186	15	370	370	NUM
easat-11245	186	16	)	)	PUNCT
easat-11245	186	17	=	=	SYM
easat-11245	186	18	97.67	97.67	NUM
easat-11245	186	19	,	,	PUNCT
easat-11245	186	20	p	p	X
easat-11245	186	21	<	<	X
easat-11245	186	22	0.001	0.001	NUM
easat-11245	186	23	,	,	PUNCT
easat-11245	186	24	η2	η2	ADJ
easat-11245	186	25	=	=	SYM
easat-11245	186	26	0.21	0.21	NUM
easat-11245	186	27	)	)	PUNCT
easat-11245	186	28	.	.	PUNCT
easat-11245	187	1	processing	process	VERB
easat-11245	187	2	fluency	fluency	NOUN
easat-11245	187	3	was	be	AUX
easat-11245	187	4	higher	high	ADJ
easat-11245	187	5	in	in	ADP
easat-11245	187	6	the	the	DET
easat-11245	187	7	high	high	ADJ
easat-11245	187	8	-	-	PUNCT
easat-11245	187	9	integration	integration	NOUN
easat-11245	187	10	than	than	ADP
easat-11245	187	11	in	in	ADP
easat-11245	187	12	the	the	DET
easat-11245	187	13	low	low	ADJ
easat-11245	187	14	-	-	PUNCT
easat-11245	187	15	integration	integration	NOUN
easat-11245	187	16	condition	condition	NOUN
easat-11245	187	17	(	(	PUNCT
easat-11245	187	18	f(1	f(1	PROPN
easat-11245	187	19	,	,	PUNCT
easat-11245	187	20	370	370	NUM
easat-11245	187	21	)	)	PUNCT
easat-11245	187	22	=	=	SYM
easat-11245	187	23	121.05	121.05	NUM
easat-11245	187	24	,	,	PUNCT
easat-11245	187	25	p	p	X
easat-11245	187	26	<	<	X
easat-11245	187	27	0.001	0.001	NUM
easat-11245	187	28	,	,	PUNCT
easat-11245	187	29	η2	η2	ADJ
easat-11245	187	30	=	=	NOUN
easat-11245	187	31	0.25	0.25	NUM
easat-11245	187	32	)	)	PUNCT
easat-11245	187	33	.	.	PUNCT
easat-11245	188	1	the	the	DET
easat-11245	188	2	interaction	interaction	NOUN
easat-11245	188	3	between	between	ADP
easat-11245	188	4	the	the	DET
easat-11245	188	5	two	two	NUM
easat-11245	188	6	factors	factor	NOUN
easat-11245	188	7	was	be	AUX
easat-11245	188	8	also	also	ADV
easat-11245	188	9	significant	significant	ADJ
easat-11245	188	10	(	(	PUNCT
easat-11245	188	11	f(1	f(1	PROPN
easat-11245	188	12	,	,	PUNCT
easat-11245	188	13	370	370	NUM
easat-11245	188	14	)	)	PUNCT
easat-11245	188	15	=	=	NOUN
easat-11245	189	1	14.40	14.40	NUM
easat-11245	189	2	,	,	PUNCT
easat-11245	189	3	p	p	X
easat-11245	189	4	<	<	X
easat-11245	189	5	0.001	0.001	NUM
easat-11245	189	6	,	,	PUNCT
easat-11245	189	7	η2	η2	ADJ
easat-11245	189	8	=	=	NOUN
easat-11245	189	9	0.04	0.04	NUM
easat-11245	189	10	)	)	PUNCT
easat-11245	189	11	.	.	PUNCT
easat-11245	190	1	however	however	ADV
easat-11245	190	2	,	,	PUNCT
easat-11245	190	3	the	the	DET
easat-11245	190	4	advantage	advantage	NOUN
easat-11245	190	5	of	of	ADP
easat-11245	190	6	naming	name	VERB
easat-11245	190	7	-	-	PUNCT
easat-11245	190	8	rights	right	NOUN
easat-11245	190	9	sponsorship	sponsorship	NOUN
easat-11245	190	10	on	on	ADP
easat-11245	190	11	processing	process	VERB
easat-11245	190	12	fluency	fluency	NOUN
easat-11245	190	13	over	over	ADP
easat-11245	190	14	jersey	jersey	PROPN
easat-11245	190	15	sponsorship	sponsorship	NOUN
easat-11245	190	16	was	be	AUX
easat-11245	190	17	lower	low	ADJ
easat-11245	190	18	when	when	SCONJ
easat-11245	190	19	the	the	DET
easat-11245	190	20	sponsor	sponsor	NOUN
easat-11245	190	21	was	be	AUX
easat-11245	190	22	highly	highly	ADV
easat-11245	190	23	integrated	integrate	VERB
easat-11245	190	24	with	with	ADP
easat-11245	190	25	the	the	DET
easat-11245	190	26	club	club	NOUN
easat-11245	190	27	.	.	PUNCT
easat-11245	191	1	this	this	PRON
easat-11245	191	2	means	mean	VERB
easat-11245	191	3	that	that	SCONJ
easat-11245	191	4	integration	integration	NOUN
easat-11245	191	5	improved	improve	VERB
easat-11245	191	6	processing	processing	NOUN
easat-11245	191	7	fluency	fluency	NOUN
easat-11245	191	8	for	for	ADP
easat-11245	191	9	both	both	DET
easat-11245	191	10	sponsor	sponsor	NOUN
easat-11245	191	11	types	type	NOUN
easat-11245	191	12	but	but	CCONJ
easat-11245	191	13	narrowed	narrow	VERB
easat-11245	191	14	the	the	DET
easat-11245	191	15	difference	difference	NOUN
easat-11245	191	16	between	between	ADP
easat-11245	191	17	them	they	PRON
easat-11245	191	18	.	.	PUNCT
easat-11245	192	1	these	these	DET
easat-11245	192	2	results	result	NOUN
easat-11245	192	3	thus	thus	ADV
easat-11245	192	4	provide	provide	VERB
easat-11245	192	5	support	support	NOUN
easat-11245	192	6	for	for	ADP
easat-11245	192	7	h3	h3	NOUN
easat-11245	192	8	,	,	PUNCT
easat-11245	192	9	h5	h5	NOUN
easat-11245	192	10	,	,	PUNCT
easat-11245	192	11	and	and	CCONJ
easat-11245	192	12	h7	h7	PROPN
easat-11245	192	13	.	.	PUNCT
easat-11245	193	1	in	in	ADP
easat-11245	193	2	terms	term	NOUN
easat-11245	193	3	of	of	ADP
easat-11245	193	4	perceived	perceive	VERB
easat-11245	193	5	fan	fan	NOUN
easat-11245	193	6	benefits	benefit	NOUN
easat-11245	193	7	,	,	PUNCT
easat-11245	193	8	the	the	DET
easat-11245	193	9	overall	overall	ADJ
easat-11245	193	10	model	model	NOUN
easat-11245	193	11	was	be	AUX
easat-11245	193	12	statistically	statistically	ADV
easat-11245	193	13	significant	significant	ADJ
easat-11245	193	14	(	(	PUNCT
easat-11245	193	15	f(3	f(3	PROPN
easat-11245	193	16	,	,	PUNCT
easat-11245	193	17	370	370	NUM
easat-11245	193	18	)	)	PUNCT
easat-11245	193	19	=	=	SYM
easat-11245	194	1	78.62	78.62	NUM
easat-11245	194	2	,	,	PUNCT
easat-11245	194	3	p	p	X
easat-11245	194	4	<	<	X
easat-11245	194	5	0.001	0.001	NUM
easat-11245	194	6	,	,	PUNCT
easat-11245	194	7	r2	r2	NOUN
easat-11245	194	8	=	=	NOUN
easat-11245	194	9	0.39	0.39	NUM
easat-11245	194	10	)	)	PUNCT
easat-11245	194	11	.	.	PUNCT
easat-11245	195	1	the	the	DET
easat-11245	195	2	results	result	NOUN
easat-11245	195	3	indicated	indicate	VERB
easat-11245	195	4	that	that	SCONJ
easat-11245	195	5	the	the	DET
easat-11245	195	6	main	main	ADJ
easat-11245	195	7	effects	effect	NOUN
easat-11245	195	8	of	of	ADP
easat-11245	195	9	both	both	DET
easat-11245	195	10	factors	factor	NOUN
easat-11245	195	11	were	be	AUX
easat-11245	195	12	significant	significant	ADJ
easat-11245	195	13	.	.	PUNCT
easat-11245	196	1	specifically	specifically	ADV
easat-11245	196	2	,	,	PUNCT
easat-11245	196	3	perceived	perceive	VERB
easat-11245	196	4	fan	fan	NOUN
easat-11245	196	5	benefits	benefit	NOUN
easat-11245	196	6	were	be	AUX
easat-11245	196	7	higher	high	ADJ
easat-11245	196	8	in	in	ADP
easat-11245	196	9	the	the	DET
easat-11245	196	10	high	high	ADJ
easat-11245	196	11	-	-	PUNCT
easat-11245	196	12	integration	integration	NOUN
easat-11245	196	13	condition	condition	NOUN
easat-11245	196	14	compared	compare	VERB
easat-11245	196	15	to	to	ADP
easat-11245	196	16	the	the	DET
easat-11245	196	17	lowintegration	lowintegration	NOUN
easat-11245	196	18	condition	condition	NOUN
easat-11245	196	19	(	(	PUNCT
easat-11245	196	20	f(1	f(1	PROPN
easat-11245	196	21	,	,	PUNCT
easat-11245	196	22	370	370	NUM
easat-11245	196	23	)	)	PUNCT
easat-11245	196	24	=	=	PUNCT
easat-11245	197	1	137.16	137.16	NUM
easat-11245	197	2	,	,	PUNCT
easat-11245	197	3	p	p	X
easat-11245	197	4	<	<	X
easat-11245	197	5	0.001	0.001	NUM
easat-11245	197	6	,	,	PUNCT
easat-11245	197	7	η2	η2	ADJ
easat-11245	197	8	=	=	NOUN
easat-11245	197	9	0.27	0.27	NUM
easat-11245	197	10	)	)	PUNCT
easat-11245	197	11	.	.	PUNCT
easat-11245	198	1	additionally	additionally	ADV
easat-11245	198	2	,	,	PUNCT
easat-11245	198	3	participants	participant	NOUN
easat-11245	198	4	in	in	ADP
easat-11245	198	5	the	the	DET
easat-11245	198	6	naming	naming	NOUN
easat-11245	198	7	-	-	PUNCT
easat-11245	198	8	rights	right	NOUN
easat-11245	198	9	sponsorship	sponsorship	NOUN
easat-11245	198	10	condition	condition	NOUN
easat-11245	198	11	reported	report	VERB
easat-11245	198	12	greater	great	ADJ
easat-11245	198	13	fan	fan	NOUN
easat-11245	198	14	benefits	benefit	NOUN
easat-11245	198	15	than	than	ADP
easat-11245	198	16	those	those	PRON
easat-11245	198	17	in	in	ADP
easat-11245	198	18	the	the	DET
easat-11245	198	19	jersey	jersey	NOUN
easat-11245	198	20	sponsorship	sponsorship	NOUN
easat-11245	198	21	condition	condition	NOUN
easat-11245	198	22	(	(	PUNCT
easat-11245	198	23	f(1	f(1	PROPN
easat-11245	198	24	,	,	PUNCT
easat-11245	198	25	370	370	NUM
easat-11245	198	26	)	)	PUNCT
easat-11245	198	27	=	=	SYM
easat-11245	198	28	82.63	82.63	NUM
easat-11245	198	29	,	,	PUNCT
easat-11245	198	30	p	p	X
easat-11245	198	31	<	<	X
easat-11245	198	32	0.001	0.001	NUM
easat-11245	198	33	,	,	PUNCT
easat-11245	198	34	η2	η2	ADJ
easat-11245	198	35	=	=	NOUN
easat-11245	198	36	0.22	0.22	NUM
easat-11245	198	37	)	)	PUNCT
easat-11245	198	38	.	.	PUNCT
easat-11245	199	1	the	the	DET
easat-11245	199	2	interaction	interaction	NOUN
easat-11245	199	3	effect	effect	NOUN
easat-11245	199	4	between	between	ADP
easat-11245	199	5	the	the	DET
easat-11245	199	6	two	two	NUM
easat-11245	199	7	factors	factor	NOUN
easat-11245	199	8	was	be	AUX
easat-11245	199	9	also	also	ADV
easat-11245	199	10	significant	significant	ADJ
easat-11245	199	11	(	(	PUNCT
easat-11245	199	12	f(1	f(1	PROPN
easat-11245	199	13	,	,	PUNCT
easat-11245	199	14	370	370	NUM
easat-11245	199	15	)	)	PUNCT
easat-11245	199	16	=	=	SYM
easat-11245	200	1	15.58	15.58	NUM
easat-11245	200	2	,	,	PUNCT
easat-11245	200	3	p	p	X
easat-11245	200	4	<	<	X
easat-11245	200	5	0.001	0.001	NUM
easat-11245	200	6	,	,	PUNCT
easat-11245	200	7	η2	η2	ADJ
easat-11245	200	8	=	=	NOUN
easat-11245	200	9	0.04	0.04	NUM
easat-11245	200	10	)	)	PUNCT
easat-11245	200	11	.	.	PUNCT
easat-11245	201	1	the	the	DET
easat-11245	201	2	advantage	advantage	NOUN
easat-11245	201	3	in	in	ADP
easat-11245	201	4	perceived	perceive	VERB
easat-11245	201	5	fan	fan	NOUN
easat-11245	201	6	benefits	benefit	NOUN
easat-11245	201	7	associated	associate	VERB
easat-11245	201	8	with	with	ADP
easat-11245	201	9	naming	name	VERB
easat-11245	201	10	-	-	PUNCT
easat-11245	201	11	rights	right	NOUN
easat-11245	201	12	sponsorships	sponsorship	NOUN
easat-11245	201	13	was	be	AUX
easat-11245	201	14	less	less	ADV
easat-11245	201	15	pronounced	pronounced	ADJ
easat-11245	201	16	when	when	SCONJ
easat-11245	201	17	the	the	DET
easat-11245	201	18	sponsor	sponsor	NOUN
easat-11245	201	19	was	be	AUX
easat-11245	201	20	highly	highly	ADV
easat-11245	201	21	integrated	integrate	VERB
easat-11245	201	22	with	with	ADP
easat-11245	201	23	the	the	DET
easat-11245	201	24	club	club	NOUN
easat-11245	201	25	.	.	PUNCT
easat-11245	202	1	this	this	PRON
easat-11245	202	2	suggests	suggest	VERB
easat-11245	202	3	that	that	SCONJ
easat-11245	202	4	integration	integration	NOUN
easat-11245	202	5	increased	increase	VERB
easat-11245	202	6	perceived	perceive	VERB
easat-11245	202	7	benefits	benefit	NOUN
easat-11245	202	8	for	for	ADP
easat-11245	202	9	both	both	DET
easat-11245	202	10	types	type	NOUN
easat-11245	202	11	but	but	CCONJ
easat-11245	202	12	reduced	reduce	VERB
easat-11245	202	13	the	the	DET
easat-11245	202	14	difference	difference	NOUN
easat-11245	202	15	between	between	ADP
easat-11245	202	16	them	they	PRON
easat-11245	202	17	.	.	PUNCT
easat-11245	203	1	these	these	DET
easat-11245	203	2	findings	finding	NOUN
easat-11245	203	3	support	support	VERB
easat-11245	203	4	hypotheses	hypothese	VERB
easat-11245	203	5	h4	h4	NOUN
easat-11245	203	6	,	,	PUNCT
easat-11245	203	7	h6	h6	PROPN
easat-11245	203	8	,	,	PUNCT
easat-11245	203	9	and	and	CCONJ
easat-11245	203	10	h8	h8	PROPN
easat-11245	203	11	.	.	PUNCT
easat-11245	204	1	4.6.4	4.6.4	NUM
easat-11245	204	2	.	.	PUNCT
easat-11245	205	1	discussion	discussion	NOUN
easat-11245	205	2	the	the	DET
easat-11245	205	3	findings	finding	NOUN
easat-11245	205	4	of	of	ADP
easat-11245	205	5	study	study	NOUN
easat-11245	205	6	2	2	NUM
easat-11245	205	7	illustrate	illustrate	VERB
easat-11245	205	8	that	that	SCONJ
easat-11245	205	9	,	,	PUNCT
easat-11245	205	10	compared	compare	VERB
easat-11245	205	11	to	to	ADP
easat-11245	205	12	jersey	jersey	NOUN
easat-11245	205	13	sponsorships	sponsorship	NOUN
easat-11245	205	14	,	,	PUNCT
easat-11245	205	15	naming	name	VERB
easat-11245	205	16	-	-	PUNCT
easat-11245	205	17	rights	right	NOUN
easat-11245	205	18	sponsorships	sponsorship	NOUN
easat-11245	205	19	generate	generate	VERB
easat-11245	205	20	higher	high	ADJ
easat-11245	205	21	cognitive	cognitive	ADJ
easat-11245	205	22	fluency	fluency	NOUN
easat-11245	205	23	and	and	CCONJ
easat-11245	205	24	higher	high	ADJ
easat-11245	205	25	perceived	perceive	VERB
easat-11245	205	26	fan	fan	NOUN
easat-11245	205	27	benefits	benefit	NOUN
easat-11245	205	28	.	.	PUNCT
easat-11245	206	1	these	these	DET
easat-11245	206	2	results	result	NOUN
easat-11245	206	3	are	be	AUX
easat-11245	206	4	consistent	consistent	ADJ
easat-11245	206	5	with	with	ADP
easat-11245	206	6	prior	prior	ADJ
easat-11245	206	7	research	research	NOUN
easat-11245	206	8	,	,	PUNCT
easat-11245	206	9	which	which	PRON
easat-11245	206	10	found	find	VERB
easat-11245	206	11	that	that	SCONJ
easat-11245	206	12	integrated	integrated	ADJ
easat-11245	206	13	sponsorship	sponsorship	NOUN
easat-11245	206	14	formats	format	NOUN
easat-11245	206	15	,	,	PUNCT
easat-11245	206	16	such	such	ADJ
easat-11245	206	17	as	as	ADP
easat-11245	206	18	stadium	stadium	ADJ
easat-11245	206	19	naming	naming	NOUN
easat-11245	206	20	,	,	PUNCT
easat-11245	206	21	make	make	VERB
easat-11245	206	22	brand	brand	NOUN
easat-11245	206	23	processing	processing	NOUN
easat-11245	206	24	easier	easy	ADJ
easat-11245	206	25	than	than	ADP
easat-11245	206	26	more	more	ADV
easat-11245	206	27	peripheral	peripheral	ADJ
easat-11245	206	28	arrangements	arrangement	NOUN
easat-11245	206	29	[	[	X
easat-11245	206	30	22	22	NUM
easat-11245	206	31	]	]	PUNCT
easat-11245	206	32	.	.	PUNCT
easat-11245	207	1	high	high	ADJ
easat-11245	207	2	-	-	PUNCT
easat-11245	207	3	integration	integration	NOUN
easat-11245	207	4	cues	cue	NOUN
easat-11245	207	5	,	,	PUNCT
easat-11245	207	6	such	such	ADJ
easat-11245	207	7	as	as	ADP
easat-11245	207	8	those	those	PRON
easat-11245	207	9	highlighting	highlight	VERB
easat-11245	207	10	a	a	DET
easat-11245	207	11	sponsor	sponsor	NOUN
easat-11245	207	12	’s	’s	PART
easat-11245	207	13	collaboration	collaboration	NOUN
easat-11245	207	14	with	with	ADP
easat-11245	207	15	and	and	CCONJ
easat-11245	207	16	visible	visible	ADJ
easat-11245	207	17	contribution	contribution	NOUN
easat-11245	207	18	to	to	ADP
easat-11245	207	19	the	the	DET
easat-11245	207	20	club	club	NOUN
easat-11245	207	21	,	,	PUNCT
easat-11245	207	22	increase	increase	VERB
easat-11245	207	23	both	both	DET
easat-11245	207	24	processing	process	VERB
easat-11245	207	25	fluency	fluency	NOUN
easat-11245	207	26	and	and	CCONJ
easat-11245	207	27	perceived	perceive	VERB
easat-11245	207	28	benefits	benefit	NOUN
easat-11245	207	29	.	.	PUNCT
easat-11245	208	1	the	the	DET
easat-11245	208	2	data	datum	NOUN
easat-11245	208	3	offer	offer	VERB
easat-11245	208	4	causal	causal	ADJ
easat-11245	208	5	support	support	NOUN
easat-11245	208	6	for	for	ADP
easat-11245	208	7	the	the	DET
easat-11245	208	8	fluency	fluency	NOUN
easat-11245	208	9	advantage	advantage	NOUN
easat-11245	208	10	of	of	ADP
easat-11245	208	11	naming	name	VERB
easat-11245	208	12	-	-	PUNCT
easat-11245	208	13	rights	right	NOUN
easat-11245	208	14	sponsorships	sponsorship	NOUN
easat-11245	208	15	becoming	become	VERB
easat-11245	208	16	less	less	ADV
easat-11245	208	17	pronounced	pronounced	ADJ
easat-11245	208	18	when	when	SCONJ
easat-11245	208	19	the	the	DET
easat-11245	208	20	sponsor	sponsor	NOUN
easat-11245	208	21	is	be	AUX
easat-11245	208	22	highly	highly	ADV
easat-11245	208	23	integrated	integrate	VERB
easat-11245	208	24	with	with	ADP
easat-11245	208	25	the	the	DET
easat-11245	208	26	team	team	NOUN
easat-11245	208	27	.	.	PUNCT
easat-11245	209	1	moreover	moreover	ADV
easat-11245	209	2	,	,	PUNCT
easat-11245	209	3	perceived	perceive	VERB
easat-11245	209	4	fan	fan	NOUN
easat-11245	209	5	benefits	benefit	NOUN
easat-11245	209	6	were	be	AUX
easat-11245	209	7	influenced	influence	VERB
easat-11245	209	8	by	by	ADP
easat-11245	209	9	both	both	DET
easat-11245	209	10	sponsorship	sponsorship	NOUN
easat-11245	209	11	type	type	NOUN
easat-11245	209	12	and	and	CCONJ
easat-11245	209	13	integration	integration	NOUN
easat-11245	209	14	level	level	NOUN
easat-11245	209	15	.	.	PUNCT
easat-11245	210	1	fans	fan	NOUN
easat-11245	210	2	perceived	perceive	VERB
easat-11245	210	3	more	more	ADJ
easat-11245	210	4	benefits	benefit	NOUN
easat-11245	210	5	when	when	SCONJ
easat-11245	210	6	the	the	DET
easat-11245	210	7	arrangement	arrangement	NOUN
easat-11245	210	8	involved	involve	VERB
easat-11245	210	9	the	the	DET
easat-11245	210	10	prominence	prominence	NOUN
easat-11245	210	11	of	of	ADP
easat-11245	210	12	stadium	stadium	ADJ
easat-11245	210	13	naming	name	VERB
easat-11245	210	14	1450	1450	NUM
easat-11245	210	15	edelweiss	edelweiss	PROPN
easat-11245	210	16	applied	apply	VERB
easat-11245	210	17	science	science	NOUN
easat-11245	210	18	and	and	CCONJ
easat-11245	210	19	technology	technology	NOUN
easat-11245	210	20	issn	issn	PROPN
easat-11245	210	21	:	:	PUNCT
easat-11245	210	22	2576	2576	NUM
easat-11245	210	23	-	-	SYM
easat-11245	210	24	8484	8484	NUM
easat-11245	210	25	vol	vol	NOUN
easat-11245	210	26	.	.	PROPN
easat-11245	211	1	9	9	NUM
easat-11245	211	2	,	,	PUNCT
easat-11245	211	3	no	no	INTJ
easat-11245	211	4	.	.	NOUN
easat-11245	211	5	11	11	NUM
easat-11245	211	6	:	:	SYM
easat-11245	211	7	1443	1443	NUM
easat-11245	211	8	-	-	SYM
easat-11245	211	9	1452	1452	NUM
easat-11245	211	10	,	,	PUNCT
easat-11245	211	11	2025	2025	NUM
easat-11245	211	12	doi	doi	NOUN
easat-11245	211	13	:	:	PUNCT
easat-11245	211	14	10.55214/2576	10.55214/2576	NUM
easat-11245	211	15	-	-	SYM
easat-11245	211	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	211	17	©	©	ADP
easat-11245	211	18	2025	2025	NUM
easat-11245	211	19	by	by	ADP
easat-11245	211	20	the	the	DET
easat-11245	211	21	author	author	NOUN
easat-11245	211	22	;	;	PUNCT
easat-11245	212	1	licensee	licensee	NOUN
easat-11245	212	2	learning	learn	VERB
easat-11245	212	3	gate	gate	NOUN
easat-11245	212	4	rights	right	NOUN
easat-11245	212	5	and	and	CCONJ
easat-11245	212	6	when	when	SCONJ
easat-11245	212	7	the	the	DET
easat-11245	212	8	sponsor	sponsor	NOUN
easat-11245	212	9	was	be	AUX
easat-11245	212	10	highly	highly	ADV
easat-11245	212	11	engaged	engaged	ADJ
easat-11245	212	12	with	with	ADP
easat-11245	212	13	the	the	DET
easat-11245	212	14	club	club	NOUN
easat-11245	212	15	.	.	PUNCT
easat-11245	213	1	this	this	DET
easat-11245	213	2	outcome	outcome	NOUN
easat-11245	213	3	is	be	AUX
easat-11245	213	4	consistent	consistent	ADJ
easat-11245	213	5	with	with	ADP
easat-11245	213	6	prior	prior	ADJ
easat-11245	213	7	evidence	evidence	NOUN
easat-11245	213	8	suggesting	suggest	VERB
easat-11245	213	9	that	that	SCONJ
easat-11245	213	10	long	long	ADJ
easat-11245	213	11	-	-	PUNCT
easat-11245	213	12	term	term	NOUN
easat-11245	213	13	,	,	PUNCT
easat-11245	213	14	deeply	deeply	ADV
easat-11245	213	15	involved	involve	VERB
easat-11245	213	16	sponsorships	sponsorship	NOUN
easat-11245	213	17	foster	foster	VERB
easat-11245	213	18	stronger	strong	ADJ
easat-11245	213	19	feelings	feeling	NOUN
easat-11245	213	20	of	of	ADP
easat-11245	213	21	authenticity	authenticity	NOUN
easat-11245	213	22	and	and	CCONJ
easat-11245	213	23	added	add	VERB
easat-11245	213	24	value	value	NOUN
easat-11245	213	25	among	among	ADP
easat-11245	213	26	fans	fan	NOUN
easat-11245	214	1	[	[	X
easat-11245	214	2	1	1	NUM
easat-11245	214	3	]	]	PUNCT
easat-11245	214	4	.	.	PUNCT
easat-11245	215	1	taken	take	VERB
easat-11245	215	2	together	together	ADV
easat-11245	215	3	,	,	PUNCT
easat-11245	215	4	the	the	DET
easat-11245	215	5	findings	finding	NOUN
easat-11245	215	6	demonstrate	demonstrate	VERB
easat-11245	215	7	that	that	SCONJ
easat-11245	215	8	fans	fan	NOUN
easat-11245	215	9	assess	assess	VERB
easat-11245	215	10	sponsorship	sponsorship	NOUN
easat-11245	215	11	value	value	NOUN
easat-11245	215	12	based	base	VERB
easat-11245	215	13	on	on	ADP
easat-11245	215	14	both	both	DET
easat-11245	215	15	visibility	visibility	NOUN
easat-11245	215	16	and	and	CCONJ
easat-11245	215	17	relational	relational	ADJ
easat-11245	215	18	depth	depth	NOUN
easat-11245	215	19	.	.	PUNCT
easat-11245	216	1	5	5	X
easat-11245	216	2	.	.	X
easat-11245	216	3	general	general	ADJ
easat-11245	216	4	discussion	discussion	NOUN
easat-11245	216	5	5.1	5.1	NUM
easat-11245	216	6	.	.	PUNCT
easat-11245	217	1	integrating	integrate	VERB
easat-11245	217	2	the	the	DET
easat-11245	217	3	findings	finding	NOUN
easat-11245	217	4	using	use	VERB
easat-11245	217	5	two	two	NUM
easat-11245	217	6	complementary	complementary	ADJ
easat-11245	217	7	methods	method	NOUN
easat-11245	217	8	,	,	PUNCT
easat-11245	217	9	the	the	DET
easat-11245	217	10	results	result	NOUN
easat-11245	217	11	from	from	ADP
easat-11245	217	12	the	the	DET
easat-11245	217	13	two	two	NUM
easat-11245	217	14	studies	study	NOUN
easat-11245	217	15	offer	offer	VERB
easat-11245	217	16	a	a	DET
easat-11245	217	17	consistent	consistent	ADJ
easat-11245	217	18	understanding	understanding	NOUN
easat-11245	217	19	of	of	ADP
easat-11245	217	20	how	how	SCONJ
easat-11245	217	21	fans	fan	NOUN
easat-11245	217	22	evaluate	evaluate	VERB
easat-11245	217	23	sponsorship	sponsorship	NOUN
easat-11245	217	24	based	base	VERB
easat-11245	217	25	on	on	ADP
easat-11245	217	26	both	both	PRON
easat-11245	217	27	its	its	PRON
easat-11245	217	28	type	type	NOUN
easat-11245	217	29	and	and	CCONJ
easat-11245	217	30	the	the	DET
easat-11245	217	31	strength	strength	NOUN
easat-11245	217	32	of	of	ADP
easat-11245	217	33	the	the	DET
easat-11245	217	34	company	company	NOUN
easat-11245	217	35	’s	’s	PART
easat-11245	217	36	relationship	relationship	NOUN
easat-11245	217	37	with	with	ADP
easat-11245	217	38	the	the	DET
easat-11245	217	39	club	club	NOUN
easat-11245	217	40	.	.	PUNCT
easat-11245	218	1	the	the	DET
easat-11245	218	2	study	study	NOUN
easat-11245	218	3	1	1	NUM
easat-11245	218	4	survey	survey	NOUN
easat-11245	218	5	revealed	reveal	VERB
easat-11245	218	6	that	that	SCONJ
easat-11245	218	7	processing	process	VERB
easat-11245	218	8	fluency	fluency	NOUN
easat-11245	218	9	and	and	CCONJ
easat-11245	218	10	perceived	perceive	VERB
easat-11245	218	11	fan	fan	NOUN
easat-11245	218	12	benefits	benefit	NOUN
easat-11245	218	13	are	be	AUX
easat-11245	218	14	significant	significant	ADJ
easat-11245	218	15	predictors	predictor	NOUN
easat-11245	218	16	of	of	ADP
easat-11245	218	17	fan	fan	NOUN
easat-11245	218	18	attitudes	attitude	NOUN
easat-11245	218	19	.	.	PUNCT
easat-11245	219	1	processing	process	VERB
easat-11245	219	2	fluency	fluency	NOUN
easat-11245	219	3	refers	refer	VERB
easat-11245	219	4	to	to	ADP
easat-11245	219	5	the	the	DET
easat-11245	219	6	ease	ease	NOUN
easat-11245	219	7	with	with	ADP
easat-11245	219	8	which	which	PRON
easat-11245	219	9	fans	fan	NOUN
easat-11245	219	10	associate	associate	VERB
easat-11245	219	11	the	the	DET
easat-11245	219	12	sponsor	sponsor	NOUN
easat-11245	219	13	with	with	ADP
easat-11245	219	14	their	their	PRON
easat-11245	219	15	team	team	NOUN
easat-11245	219	16	,	,	PUNCT
easat-11245	219	17	while	while	SCONJ
easat-11245	219	18	perceived	perceive	VERB
easat-11245	219	19	fan	fan	NOUN
easat-11245	219	20	benefits	benefit	NOUN
easat-11245	219	21	refer	refer	VERB
easat-11245	219	22	to	to	ADP
easat-11245	219	23	the	the	DET
easat-11245	219	24	degree	degree	NOUN
easat-11245	219	25	to	to	PART
easat-11245	219	26	which	which	PRON
easat-11245	219	27	fans	fan	NOUN
easat-11245	219	28	believe	believe	VERB
easat-11245	219	29	the	the	DET
easat-11245	219	30	sponsor	sponsor	NOUN
easat-11245	219	31	enhances	enhance	VERB
easat-11245	219	32	their	their	PRON
easat-11245	219	33	experience	experience	NOUN
easat-11245	219	34	.	.	PUNCT
easat-11245	220	1	building	build	VERB
easat-11245	220	2	on	on	ADP
easat-11245	220	3	these	these	DET
easat-11245	220	4	findings	finding	NOUN
easat-11245	220	5	,	,	PUNCT
easat-11245	220	6	study	study	NOUN
easat-11245	220	7	2	2	NUM
easat-11245	220	8	experimentally	experimentally	ADV
easat-11245	220	9	tested	test	VERB
easat-11245	220	10	how	how	SCONJ
easat-11245	220	11	these	these	DET
easat-11245	220	12	psychological	psychological	ADJ
easat-11245	220	13	mechanisms	mechanism	NOUN
easat-11245	220	14	operate	operate	VERB
easat-11245	220	15	with	with	ADP
easat-11245	220	16	different	different	ADJ
easat-11245	220	17	sponsorship	sponsorship	NOUN
easat-11245	220	18	types	type	NOUN
easat-11245	220	19	and	and	CCONJ
easat-11245	220	20	integration	integration	NOUN
easat-11245	220	21	levels	level	NOUN
easat-11245	220	22	.	.	PUNCT
easat-11245	221	1	manipulating	manipulate	VERB
easat-11245	221	2	these	these	DET
easat-11245	221	3	variables	variable	NOUN
easat-11245	221	4	(	(	PUNCT
easat-11245	221	5	naming	name	VERB
easat-11245	221	6	rights	right	NOUN
easat-11245	221	7	vs.	vs.	ADP
easat-11245	221	8	jersey	jersey	PROPN
easat-11245	221	9	sponsorship	sponsorship	NOUN
easat-11245	221	10	,	,	PUNCT
easat-11245	221	11	high	high	ADJ
easat-11245	221	12	vs.	vs.	ADP
easat-11245	221	13	low	low	ADJ
easat-11245	221	14	integration	integration	NOUN
easat-11245	221	15	)	)	PUNCT
easat-11245	221	16	,	,	PUNCT
easat-11245	221	17	study	study	NOUN
easat-11245	221	18	2	2	NUM
easat-11245	221	19	demonstrated	demonstrate	VERB
easat-11245	221	20	that	that	SCONJ
easat-11245	221	21	,	,	PUNCT
easat-11245	221	22	compared	compare	VERB
easat-11245	221	23	to	to	ADP
easat-11245	221	24	jersey	jersey	PROPN
easat-11245	221	25	sponsorship	sponsorship	NOUN
easat-11245	221	26	,	,	PUNCT
easat-11245	221	27	naming	name	VERB
easat-11245	221	28	rights	right	NOUN
easat-11245	221	29	sponsorship	sponsorship	NOUN
easat-11245	221	30	led	lead	VERB
easat-11245	221	31	to	to	ADP
easat-11245	221	32	higher	high	ADJ
easat-11245	221	33	processing	processing	NOUN
easat-11245	221	34	fluency	fluency	NOUN
easat-11245	221	35	and	and	CCONJ
easat-11245	221	36	more	more	ADV
easat-11245	221	37	perceived	perceive	VERB
easat-11245	221	38	fan	fan	NOUN
easat-11245	221	39	benefits	benefit	NOUN
easat-11245	221	40	.	.	PUNCT
easat-11245	222	1	in	in	ADP
easat-11245	222	2	addition	addition	NOUN
easat-11245	222	3	,	,	PUNCT
easat-11245	222	4	the	the	DET
easat-11245	222	5	study	study	NOUN
easat-11245	222	6	showed	show	VERB
easat-11245	222	7	that	that	SCONJ
easat-11245	222	8	processing	process	VERB
easat-11245	222	9	fluency	fluency	NOUN
easat-11245	222	10	and	and	CCONJ
easat-11245	222	11	perceived	perceive	VERB
easat-11245	222	12	fan	fan	NOUN
easat-11245	222	13	benefits	benefit	NOUN
easat-11245	222	14	increased	increase	VERB
easat-11245	222	15	when	when	SCONJ
easat-11245	222	16	the	the	DET
easat-11245	222	17	sponsor	sponsor	NOUN
easat-11245	222	18	was	be	AUX
easat-11245	222	19	highly	highly	ADV
easat-11245	222	20	integrated	integrate	VERB
easat-11245	222	21	.	.	PUNCT
easat-11245	223	1	moreover	moreover	ADV
easat-11245	223	2	,	,	PUNCT
easat-11245	223	3	the	the	DET
easat-11245	223	4	gap	gap	NOUN
easat-11245	223	5	between	between	ADP
easat-11245	223	6	naming	name	VERB
easat-11245	223	7	rights	right	NOUN
easat-11245	223	8	and	and	CCONJ
easat-11245	223	9	jersey	jersey	NOUN
easat-11245	223	10	sponsorships	sponsorship	NOUN
easat-11245	223	11	became	become	VERB
easat-11245	223	12	smaller	small	ADJ
easat-11245	223	13	under	under	ADP
easat-11245	223	14	high	high	ADJ
easat-11245	223	15	integration	integration	NOUN
easat-11245	223	16	.	.	PUNCT
easat-11245	224	1	consequently	consequently	ADV
easat-11245	224	2	,	,	PUNCT
easat-11245	224	3	the	the	DET
easat-11245	224	4	two	two	NUM
easat-11245	224	5	studies	study	NOUN
easat-11245	224	6	reveal	reveal	VERB
easat-11245	224	7	that	that	SCONJ
easat-11245	224	8	these	these	DET
easat-11245	224	9	cognitive	cognitive	ADJ
easat-11245	224	10	and	and	CCONJ
easat-11245	224	11	relational	relational	ADJ
easat-11245	224	12	processes	process	NOUN
easat-11245	224	13	work	work	VERB
easat-11245	224	14	in	in	ADP
easat-11245	224	15	an	an	DET
easat-11245	224	16	integrated	integrated	ADJ
easat-11245	224	17	way	way	NOUN
easat-11245	224	18	.	.	PUNCT
easat-11245	225	1	when	when	SCONJ
easat-11245	225	2	sponsorship	sponsorship	NOUN
easat-11245	225	3	is	be	AUX
easat-11245	225	4	perceived	perceive	VERB
easat-11245	225	5	as	as	ADP
easat-11245	225	6	beneficial	beneficial	ADJ
easat-11245	225	7	and	and	CCONJ
easat-11245	225	8	easy	easy	ADJ
easat-11245	225	9	to	to	PART
easat-11245	225	10	process	process	VERB
easat-11245	225	11	,	,	PUNCT
easat-11245	225	12	fans	fan	NOUN
easat-11245	225	13	tend	tend	VERB
easat-11245	225	14	to	to	PART
easat-11245	225	15	have	have	VERB
easat-11245	225	16	more	more	ADV
easat-11245	225	17	positive	positive	ADJ
easat-11245	225	18	attitudes	attitude	NOUN
easat-11245	225	19	toward	toward	ADP
easat-11245	225	20	the	the	DET
easat-11245	225	21	sponsor	sponsor	NOUN
easat-11245	225	22	.	.	PUNCT
easat-11245	226	1	these	these	DET
easat-11245	226	2	results	result	NOUN
easat-11245	226	3	highlight	highlight	VERB
easat-11245	226	4	the	the	DET
easat-11245	226	5	need	need	NOUN
easat-11245	226	6	for	for	ADP
easat-11245	226	7	strategies	strategy	NOUN
easat-11245	226	8	that	that	PRON
easat-11245	226	9	take	take	VERB
easat-11245	226	10	into	into	ADP
easat-11245	226	11	account	account	NOUN
easat-11245	226	12	the	the	DET
easat-11245	226	13	structural	structural	ADJ
easat-11245	226	14	form	form	NOUN
easat-11245	226	15	of	of	ADP
easat-11245	226	16	the	the	DET
easat-11245	226	17	sponsorship	sponsorship	NOUN
easat-11245	226	18	and	and	CCONJ
easat-11245	226	19	its	its	PRON
easat-11245	226	20	relational	relational	ADJ
easat-11245	226	21	value	value	NOUN
easat-11245	226	22	.	.	PUNCT
easat-11245	227	1	such	such	DET
easat-11245	227	2	a	a	DET
easat-11245	227	3	balance	balance	NOUN
easat-11245	227	4	leads	lead	VERB
easat-11245	227	5	to	to	ADP
easat-11245	227	6	more	more	ADV
easat-11245	227	7	positive	positive	ADJ
easat-11245	227	8	evaluations	evaluation	NOUN
easat-11245	227	9	by	by	ADP
easat-11245	227	10	fans	fan	NOUN
easat-11245	227	11	,	,	PUNCT
easat-11245	227	12	enhancing	enhance	VERB
easat-11245	227	13	the	the	DET
easat-11245	227	14	long	long	ADJ
easat-11245	227	15	-	-	PUNCT
easat-11245	227	16	term	term	NOUN
easat-11245	227	17	value	value	NOUN
easat-11245	227	18	of	of	ADP
easat-11245	227	19	the	the	DET
easat-11245	227	20	sponsor	sponsor	NOUN
easat-11245	227	21	in	in	ADP
easat-11245	227	22	competitive	competitive	ADJ
easat-11245	227	23	sports	sport	NOUN
easat-11245	227	24	markets	market	NOUN
easat-11245	227	25	.	.	PUNCT
easat-11245	228	1	5.2	5.2	NUM
easat-11245	228	2	.	.	PUNCT
easat-11245	229	1	theoretical	theoretical	ADJ
easat-11245	229	2	implications	implication	NOUN
easat-11245	229	3	the	the	DET
easat-11245	229	4	current	current	ADJ
easat-11245	229	5	study	study	NOUN
easat-11245	229	6	makes	make	VERB
easat-11245	229	7	several	several	ADJ
easat-11245	229	8	contributions	contribution	NOUN
easat-11245	229	9	to	to	ADP
easat-11245	229	10	sponsorship	sponsorship	NOUN
easat-11245	229	11	theory	theory	NOUN
easat-11245	229	12	.	.	PUNCT
easat-11245	230	1	first	first	ADV
easat-11245	230	2	,	,	PUNCT
easat-11245	230	3	it	it	PRON
easat-11245	230	4	extends	extend	VERB
easat-11245	230	5	the	the	DET
easat-11245	230	6	processing	processing	NOUN
easat-11245	230	7	fluency	fluency	NOUN
easat-11245	230	8	theory	theory	NOUN
easat-11245	230	9	[	[	X
easat-11245	230	10	6	6	NUM
easat-11245	230	11	,	,	PUNCT
easat-11245	230	12	7	7	NUM
easat-11245	230	13	]	]	PUNCT
easat-11245	230	14	to	to	ADP
easat-11245	230	15	the	the	DET
easat-11245	230	16	field	field	NOUN
easat-11245	230	17	of	of	ADP
easat-11245	230	18	sport	sport	NOUN
easat-11245	230	19	sponsorship	sponsorship	NOUN
easat-11245	230	20	,	,	PUNCT
easat-11245	230	21	demonstrating	demonstrate	VERB
easat-11245	230	22	that	that	SCONJ
easat-11245	230	23	sponsorship	sponsorship	NOUN
easat-11245	230	24	type	type	NOUN
easat-11245	230	25	can	can	AUX
easat-11245	230	26	affect	affect	VERB
easat-11245	230	27	processing	process	VERB
easat-11245	230	28	fluency	fluency	NOUN
easat-11245	230	29	,	,	PUNCT
easat-11245	230	30	which	which	PRON
easat-11245	230	31	,	,	PUNCT
easat-11245	230	32	in	in	ADP
easat-11245	230	33	turn	turn	NOUN
easat-11245	230	34	,	,	PUNCT
easat-11245	230	35	affects	affect	VERB
easat-11245	230	36	fans	fan	NOUN
easat-11245	230	37	’	'	PUNCT
easat-11245	230	38	evaluations	evaluation	NOUN
easat-11245	230	39	.	.	PUNCT
easat-11245	231	1	second	second	ADJ
easat-11245	231	2	,	,	PUNCT
easat-11245	231	3	it	it	PRON
easat-11245	231	4	shows	show	VERB
easat-11245	231	5	the	the	DET
easat-11245	231	6	importance	importance	NOUN
easat-11245	231	7	of	of	ADP
easat-11245	231	8	exchange	exchange	NOUN
easat-11245	231	9	and	and	CCONJ
easat-11245	231	10	relational	relational	ADJ
easat-11245	231	11	perspectives	perspective	NOUN
easat-11245	231	12	[	[	X
easat-11245	231	13	5	5	NUM
easat-11245	231	14	,	,	PUNCT
easat-11245	231	15	9	9	NUM
easat-11245	231	16	]	]	PUNCT
easat-11245	231	17	.	.	PUNCT
easat-11245	232	1	we	we	PRON
easat-11245	232	2	found	find	VERB
easat-11245	232	3	that	that	SCONJ
easat-11245	232	4	fans	fan	NOUN
easat-11245	232	5	’	’	PART
easat-11245	232	6	perception	perception	NOUN
easat-11245	232	7	of	of	ADP
easat-11245	232	8	sponsor	sponsor	NOUN
easat-11245	232	9	-	-	PUNCT
easat-11245	232	10	provided	provide	VERB
easat-11245	232	11	benefits	benefit	NOUN
easat-11245	232	12	represents	represent	VERB
easat-11245	232	13	a	a	DET
easat-11245	232	14	fundamental	fundamental	ADJ
easat-11245	232	15	psychological	psychological	ADJ
easat-11245	232	16	mechanism	mechanism	NOUN
easat-11245	232	17	that	that	PRON
easat-11245	232	18	affects	affect	VERB
easat-11245	232	19	the	the	DET
easat-11245	232	20	sponsor	sponsor	NOUN
easat-11245	232	21	’s	’s	PART
easat-11245	232	22	value	value	NOUN
easat-11245	232	23	.	.	PUNCT
easat-11245	233	1	third	third	ADJ
easat-11245	233	2	,	,	PUNCT
easat-11245	233	3	it	it	PRON
easat-11245	233	4	shows	show	VERB
easat-11245	233	5	that	that	SCONJ
easat-11245	233	6	the	the	DET
easat-11245	233	7	cognitive	cognitive	ADJ
easat-11245	233	8	and	and	CCONJ
easat-11245	233	9	relational	relational	ADJ
easat-11245	233	10	paths	path	NOUN
easat-11245	233	11	can	can	AUX
easat-11245	233	12	operate	operate	VERB
easat-11245	233	13	together	together	ADV
easat-11245	233	14	and	and	CCONJ
easat-11245	233	15	sometimes	sometimes	ADV
easat-11245	233	16	interactively	interactively	ADV
easat-11245	233	17	,	,	PUNCT
easat-11245	233	18	deepening	deepen	VERB
easat-11245	233	19	our	our	PRON
easat-11245	233	20	understanding	understanding	NOUN
easat-11245	233	21	of	of	ADP
easat-11245	233	22	sponsorship	sponsorship	NOUN
easat-11245	233	23	effects	effect	NOUN
easat-11245	233	24	and	and	CCONJ
easat-11245	233	25	helping	help	VERB
easat-11245	233	26	to	to	PART
easat-11245	233	27	link	link	VERB
easat-11245	233	28	the	the	DET
easat-11245	233	29	two	two	NUM
easat-11245	233	30	theoretical	theoretical	ADJ
easat-11245	233	31	perspectives	perspective	NOUN
easat-11245	233	32	.	.	PUNCT
easat-11245	234	1	5.3	5.3	NUM
easat-11245	234	2	.	.	PUNCT
easat-11245	234	3	practical	practical	ADJ
easat-11245	234	4	implications	implication	NOUN
easat-11245	234	5	the	the	DET
easat-11245	234	6	results	result	NOUN
easat-11245	234	7	presented	present	VERB
easat-11245	234	8	herein	herein	NOUN
easat-11245	234	9	can	can	AUX
easat-11245	234	10	help	help	VERB
easat-11245	234	11	sports	sport	NOUN
easat-11245	234	12	organizations	organization	NOUN
easat-11245	234	13	by	by	ADP
easat-11245	234	14	demonstrating	demonstrate	VERB
easat-11245	234	15	the	the	DET
easat-11245	234	16	importance	importance	NOUN
easat-11245	234	17	of	of	ADP
easat-11245	234	18	long	long	ADJ
easat-11245	234	19	-	-	PUNCT
easat-11245	234	20	term	term	NOUN
easat-11245	234	21	naming	naming	NOUN
easat-11245	234	22	-	-	PUNCT
easat-11245	234	23	rights	right	NOUN
easat-11245	234	24	partnerships	partnership	NOUN
easat-11245	234	25	.	.	PUNCT
easat-11245	235	1	such	such	ADJ
easat-11245	235	2	sponsorships	sponsorship	NOUN
easat-11245	235	3	are	be	AUX
easat-11245	235	4	characterized	characterize	VERB
easat-11245	235	5	by	by	ADP
easat-11245	235	6	greater	great	ADJ
easat-11245	235	7	processing	processing	NOUN
easat-11245	235	8	fluency	fluency	NOUN
easat-11245	235	9	,	,	PUNCT
easat-11245	235	10	whereby	whereby	SCONJ
easat-11245	235	11	the	the	DET
easat-11245	235	12	sponsor	sponsor	NOUN
easat-11245	235	13	’s	’s	PART
easat-11245	235	14	identity	identity	NOUN
easat-11245	235	15	is	be	AUX
easat-11245	235	16	integrated	integrate	VERB
easat-11245	235	17	into	into	ADP
easat-11245	235	18	the	the	DET
easat-11245	235	19	fan	fan	NOUN
easat-11245	235	20	experience	experience	NOUN
easat-11245	235	21	.	.	PUNCT
easat-11245	236	1	for	for	ADP
easat-11245	236	2	sponsoring	sponsor	VERB
easat-11245	236	3	companies	company	NOUN
easat-11245	236	4	,	,	PUNCT
easat-11245	236	5	the	the	DET
easat-11245	236	6	results	result	NOUN
easat-11245	236	7	highlight	highlight	VERB
easat-11245	236	8	that	that	SCONJ
easat-11245	236	9	structural	structural	ADJ
easat-11245	236	10	prominence	prominence	NOUN
easat-11245	236	11	alone	alone	ADV
easat-11245	236	12	is	be	AUX
easat-11245	236	13	insufficient	insufficient	ADJ
easat-11245	236	14	;	;	PUNCT
easat-11245	236	15	brands	brand	NOUN
easat-11245	236	16	need	need	VERB
easat-11245	236	17	to	to	PART
easat-11245	236	18	enhance	enhance	VERB
easat-11245	236	19	relational	relational	ADJ
easat-11245	236	20	engagement	engagement	NOUN
easat-11245	236	21	through	through	ADP
easat-11245	236	22	initiatives	initiative	NOUN
easat-11245	236	23	that	that	PRON
easat-11245	236	24	improve	improve	VERB
easat-11245	236	25	the	the	DET
easat-11245	236	26	fan	fan	NOUN
easat-11245	236	27	experience	experience	NOUN
easat-11245	236	28	.	.	PUNCT
easat-11245	237	1	in	in	ADP
easat-11245	237	2	highly	highly	ADV
easat-11245	237	3	competitive	competitive	ADJ
easat-11245	237	4	sports	sport	NOUN
easat-11245	237	5	markets	market	NOUN
easat-11245	237	6	like	like	ADP
easat-11245	237	7	the	the	DET
easat-11245	237	8	spl	spl	PROPN
easat-11245	237	9	,	,	PUNCT
easat-11245	237	10	it	it	PRON
easat-11245	237	11	is	be	AUX
easat-11245	237	12	critical	critical	ADJ
easat-11245	237	13	to	to	PART
easat-11245	237	14	recognize	recognize	VERB
easat-11245	237	15	the	the	DET
easat-11245	237	16	importance	importance	NOUN
easat-11245	237	17	of	of	ADP
easat-11245	237	18	pairing	pair	VERB
easat-11245	237	19	structural	structural	ADJ
easat-11245	237	20	presence	presence	NOUN
easat-11245	237	21	with	with	ADP
easat-11245	237	22	effective	effective	ADJ
easat-11245	237	23	contributions	contribution	NOUN
easat-11245	237	24	to	to	ADP
easat-11245	237	25	the	the	DET
easat-11245	237	26	fan	fan	NOUN
easat-11245	237	27	experience	experience	NOUN
easat-11245	237	28	.	.	PUNCT
easat-11245	238	1	5.4	5.4	NUM
easat-11245	238	2	.	.	PUNCT
easat-11245	238	3	limitations	limitation	NOUN
easat-11245	238	4	and	and	CCONJ
easat-11245	238	5	future	future	ADJ
easat-11245	238	6	research	research	NOUN
easat-11245	238	7	despite	despite	SCONJ
easat-11245	238	8	its	its	PRON
easat-11245	238	9	contributions	contribution	NOUN
easat-11245	238	10	,	,	PUNCT
easat-11245	238	11	this	this	DET
easat-11245	238	12	research	research	NOUN
easat-11245	238	13	has	have	VERB
easat-11245	238	14	some	some	DET
easat-11245	238	15	limitations	limitation	NOUN
easat-11245	238	16	,	,	PUNCT
easat-11245	238	17	which	which	PRON
easat-11245	238	18	offer	offer	VERB
easat-11245	238	19	opportunities	opportunity	NOUN
easat-11245	238	20	for	for	ADP
easat-11245	238	21	future	future	ADJ
easat-11245	238	22	research	research	NOUN
easat-11245	238	23	directions	direction	NOUN
easat-11245	238	24	.	.	PUNCT
easat-11245	239	1	first	first	ADV
easat-11245	239	2	,	,	PUNCT
easat-11245	239	3	both	both	DET
easat-11245	239	4	studies	study	NOUN
easat-11245	239	5	focused	focus	VERB
easat-11245	239	6	on	on	ADP
easat-11245	239	7	the	the	DET
easat-11245	239	8	fans	fan	NOUN
easat-11245	239	9	of	of	ADP
easat-11245	239	10	a	a	DET
easat-11245	239	11	single	single	ADJ
easat-11245	239	12	club	club	NOUN
easat-11245	239	13	in	in	ADP
easat-11245	239	14	a	a	DET
easat-11245	239	15	single	single	ADJ
easat-11245	239	16	country	country	NOUN
easat-11245	239	17	.	.	PUNCT
easat-11245	240	1	subsequent	subsequent	ADJ
easat-11245	240	2	research	research	NOUN
easat-11245	240	3	could	could	AUX
easat-11245	240	4	test	test	VERB
easat-11245	240	5	these	these	DET
easat-11245	240	6	dynamics	dynamic	NOUN
easat-11245	240	7	in	in	ADP
easat-11245	240	8	other	other	ADJ
easat-11245	240	9	leagues	league	NOUN
easat-11245	240	10	and	and	CCONJ
easat-11245	240	11	sports	sport	NOUN
easat-11245	240	12	.	.	PUNCT
easat-11245	241	1	second	second	ADJ
easat-11245	241	2	,	,	PUNCT
easat-11245	241	3	although	although	SCONJ
easat-11245	241	4	study	study	NOUN
easat-11245	241	5	2	2	NUM
easat-11245	241	6	used	use	VERB
easat-11245	241	7	an	an	DET
easat-11245	241	8	experimental	experimental	ADJ
easat-11245	241	9	design	design	NOUN
easat-11245	241	10	,	,	PUNCT
easat-11245	241	11	it	it	PRON
easat-11245	241	12	was	be	AUX
easat-11245	241	13	based	base	VERB
easat-11245	241	14	on	on	ADP
easat-11245	241	15	hypothetical	hypothetical	ADJ
easat-11245	241	16	scenarios	scenario	NOUN
easat-11245	241	17	.	.	PUNCT
easat-11245	242	1	future	future	ADJ
easat-11245	242	2	research	research	NOUN
easat-11245	242	3	could	could	AUX
easat-11245	242	4	evaluate	evaluate	VERB
easat-11245	242	5	sponsorship	sponsorship	NOUN
easat-11245	242	6	effects	effect	NOUN
easat-11245	242	7	in	in	ADP
easat-11245	242	8	real	real	ADJ
easat-11245	242	9	-	-	PUNCT
easat-11245	242	10	life	life	NOUN
easat-11245	242	11	situations	situation	NOUN
easat-11245	242	12	based	base	VERB
easat-11245	242	13	on	on	ADP
easat-11245	242	14	actual	actual	ADJ
easat-11245	242	15	sponsorships	sponsorship	NOUN
easat-11245	242	16	.	.	PUNCT
easat-11245	243	1	finally	finally	ADV
easat-11245	243	2	,	,	PUNCT
easat-11245	243	3	it	it	PRON
easat-11245	243	4	would	would	AUX
easat-11245	243	5	be	be	AUX
easat-11245	243	6	valuable	valuable	ADJ
easat-11245	243	7	to	to	ADP
easat-11245	243	8	1451	1451	NUM
easat-11245	243	9	edelweiss	edelweiss	PROPN
easat-11245	243	10	applied	apply	VERB
easat-11245	243	11	science	science	NOUN
easat-11245	243	12	and	and	CCONJ
easat-11245	243	13	technology	technology	NOUN
easat-11245	243	14	issn	issn	PROPN
easat-11245	243	15	:	:	PUNCT
easat-11245	243	16	2576	2576	NUM
easat-11245	243	17	-	-	SYM
easat-11245	243	18	8484	8484	NUM
easat-11245	243	19	vol	vol	NOUN
easat-11245	243	20	.	.	PROPN
easat-11245	244	1	9	9	NUM
easat-11245	244	2	,	,	PUNCT
easat-11245	244	3	no	no	INTJ
easat-11245	244	4	.	.	NOUN
easat-11245	244	5	11	11	NUM
easat-11245	244	6	:	:	SYM
easat-11245	244	7	1443	1443	NUM
easat-11245	244	8	-	-	SYM
easat-11245	244	9	1452	1452	NUM
easat-11245	244	10	,	,	PUNCT
easat-11245	244	11	2025	2025	NUM
easat-11245	244	12	doi	doi	NOUN
easat-11245	244	13	:	:	PUNCT
easat-11245	244	14	10.55214/2576	10.55214/2576	NUM
easat-11245	244	15	-	-	SYM
easat-11245	244	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	244	17	©	©	ADP
easat-11245	244	18	2025	2025	NUM
easat-11245	244	19	by	by	ADP
easat-11245	244	20	the	the	DET
easat-11245	244	21	author	author	NOUN
easat-11245	244	22	;	;	PUNCT
easat-11245	244	23	licensee	licensee	PROPN
easat-11245	244	24	learning	learning	PROPN
easat-11245	244	25	gate	gate	PROPN
easat-11245	244	26	conduct	conduct	NOUN
easat-11245	244	27	longitudinal	longitudinal	ADJ
easat-11245	244	28	studies	study	NOUN
easat-11245	244	29	that	that	PRON
easat-11245	244	30	examine	examine	VERB
easat-11245	244	31	how	how	SCONJ
easat-11245	244	32	fans	fan	NOUN
easat-11245	244	33	’	'	PUNCT
easat-11245	244	34	perceptions	perception	NOUN
easat-11245	244	35	of	of	ADP
easat-11245	244	36	processing	process	VERB
easat-11245	244	37	fluency	fluency	NOUN
easat-11245	244	38	and	and	CCONJ
easat-11245	244	39	perceived	perceive	VERB
easat-11245	244	40	benefits	benefit	NOUN
easat-11245	244	41	evolve	evolve	VERB
easat-11245	244	42	as	as	ADP
easat-11245	244	43	their	their	PRON
easat-11245	244	44	familiarity	familiarity	NOUN
easat-11245	244	45	with	with	ADP
easat-11245	244	46	the	the	DET
easat-11245	244	47	sponsor	sponsor	NOUN
easat-11245	244	48	increases	increase	NOUN
easat-11245	244	49	.	.	PUNCT
easat-11245	245	1	transparency	transparency	NOUN
easat-11245	245	2	:	:	PUNCT
easat-11245	245	3	the	the	DET
easat-11245	245	4	author	author	NOUN
easat-11245	245	5	confirms	confirm	VERB
easat-11245	245	6	that	that	SCONJ
easat-11245	245	7	the	the	DET
easat-11245	245	8	manuscript	manuscript	NOUN
easat-11245	245	9	is	be	AUX
easat-11245	245	10	an	an	DET
easat-11245	245	11	honest	honest	ADJ
easat-11245	245	12	,	,	PUNCT
easat-11245	245	13	accurate	accurate	ADJ
easat-11245	245	14	,	,	PUNCT
easat-11245	245	15	and	and	CCONJ
easat-11245	245	16	transparent	transparent	ADJ
easat-11245	245	17	account	account	NOUN
easat-11245	245	18	of	of	ADP
easat-11245	245	19	the	the	DET
easat-11245	245	20	study	study	NOUN
easat-11245	245	21	;	;	PUNCT
easat-11245	245	22	that	that	SCONJ
easat-11245	245	23	no	no	DET
easat-11245	245	24	vital	vital	ADJ
easat-11245	245	25	features	feature	NOUN
easat-11245	245	26	of	of	ADP
easat-11245	245	27	the	the	DET
easat-11245	245	28	study	study	NOUN
easat-11245	245	29	have	have	AUX
easat-11245	245	30	been	be	AUX
easat-11245	245	31	omitted	omit	VERB
easat-11245	245	32	;	;	PUNCT
easat-11245	245	33	and	and	CCONJ
easat-11245	245	34	that	that	SCONJ
easat-11245	245	35	any	any	DET
easat-11245	245	36	discrepancies	discrepancy	NOUN
easat-11245	245	37	from	from	ADP
easat-11245	245	38	the	the	DET
easat-11245	245	39	study	study	NOUN
easat-11245	245	40	as	as	SCONJ
easat-11245	245	41	planned	plan	VERB
easat-11245	245	42	have	have	AUX
easat-11245	245	43	been	be	AUX
easat-11245	245	44	explained	explain	VERB
easat-11245	245	45	.	.	PUNCT
easat-11245	246	1	this	this	DET
easat-11245	246	2	study	study	NOUN
easat-11245	246	3	followed	follow	VERB
easat-11245	246	4	all	all	DET
easat-11245	246	5	ethical	ethical	ADJ
easat-11245	246	6	practices	practice	NOUN
easat-11245	246	7	during	during	ADP
easat-11245	246	8	writing	writing	NOUN
easat-11245	246	9	.	.	PUNCT
easat-11245	247	1	copyright	copyright	NOUN
easat-11245	247	2	:	:	PUNCT
easat-11245	247	3	©	©	PROPN
easat-11245	247	4	2025	2025	NUM
easat-11245	247	5	by	by	ADP
easat-11245	247	6	the	the	DET
easat-11245	247	7	author	author	NOUN
easat-11245	247	8	.	.	PUNCT
easat-11245	248	1	this	this	DET
easat-11245	248	2	article	article	NOUN
easat-11245	248	3	is	be	AUX
easat-11245	248	4	an	an	DET
easat-11245	248	5	open	open	ADJ
easat-11245	248	6	-	-	PUNCT
easat-11245	248	7	access	access	NOUN
easat-11245	248	8	article	article	NOUN
easat-11245	248	9	distributed	distribute	VERB
easat-11245	248	10	under	under	ADP
easat-11245	248	11	the	the	DET
easat-11245	248	12	terms	term	NOUN
easat-11245	248	13	and	and	CCONJ
easat-11245	248	14	conditions	condition	NOUN
easat-11245	248	15	of	of	ADP
easat-11245	248	16	the	the	DET
easat-11245	248	17	creative	creative	ADJ
easat-11245	248	18	commons	common	NOUN
easat-11245	248	19	attribution	attribution	NOUN
easat-11245	248	20	(	(	PUNCT
easat-11245	248	21	cc	cc	NOUN
easat-11245	248	22	by	by	ADP
easat-11245	248	23	)	)	PUNCT
easat-11245	248	24	license	license	NOUN
easat-11245	248	25	(	(	PUNCT
easat-11245	248	26	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-11245	248	27	)	)	PUNCT
easat-11245	248	28	.	.	PUNCT
easat-11245	249	1	references	reference	NOUN
easat-11245	249	2	[	[	X
easat-11245	249	3	1	1	X
easat-11245	249	4	]	]	PUNCT
easat-11245	249	5	t.	t.	PROPN
easat-11245	249	6	b.	b.	PROPN
easat-11245	249	7	cornwell	cornwell	PROPN
easat-11245	249	8	,	,	PUNCT
easat-11245	249	9	"	"	PUNCT
easat-11245	249	10	less	less	ADJ
easat-11245	249	11	“	"	PUNCT
easat-11245	249	12	sponsorship	sponsorship	NOUN
easat-11245	249	13	as	as	ADP
easat-11245	249	14	advertising	advertising	NOUN
easat-11245	249	15	”	"	PUNCT
easat-11245	249	16	and	and	CCONJ
easat-11245	249	17	more	more	ADJ
easat-11245	249	18	sponsorship	sponsorship	NOUN
easat-11245	249	19	-	-	PUNCT
easat-11245	249	20	linked	link	VERB
easat-11245	249	21	marketing	marketing	NOUN
easat-11245	249	22	as	as	ADP
easat-11245	249	23	authentic	authentic	ADJ
easat-11245	249	24	engagement	engagement	NOUN
easat-11245	249	25	,	,	PUNCT
easat-11245	249	26	"	"	PUNCT
easat-11245	249	27	journal	journal	NOUN
easat-11245	249	28	of	of	ADP
easat-11245	249	29	advertising	advertising	NOUN
easat-11245	249	30	,	,	PUNCT
easat-11245	249	31	vol	vol	NOUN
easat-11245	249	32	.	.	PROPN
easat-11245	249	33	48	48	NUM
easat-11245	249	34	,	,	PUNCT
easat-11245	249	35	no	no	INTJ
easat-11245	249	36	.	.	NOUN
easat-11245	249	37	1	1	NUM
easat-11245	249	38	,	,	PUNCT
easat-11245	249	39	pp	pp	ADJ
easat-11245	249	40	.	.	PUNCT
easat-11245	250	1	49	49	NUM
easat-11245	250	2	-	-	SYM
easat-11245	250	3	60	60	NUM
easat-11245	250	4	,	,	PUNCT
easat-11245	250	5	2019	2019	NUM
easat-11245	250	6	.	.	PUNCT
easat-11245	251	1	https://doi.org/10.1080/00913367.2019.1588809	https://doi.org/10.1080/00913367.2019.1588809	PROPN
easat-11245	252	1	[	[	X
easat-11245	252	2	2	2	X
easat-11245	252	3	]	]	PUNCT
easat-11245	252	4	t.	t.	NOUN
easat-11245	252	5	meenaghan	meenaghan	NOUN
easat-11245	252	6	,	,	PUNCT
easat-11245	252	7	"	"	PUNCT
easat-11245	252	8	measuring	measure	VERB
easat-11245	252	9	sponsorship	sponsorship	NOUN
easat-11245	252	10	performance	performance	NOUN
easat-11245	252	11	:	:	PUNCT
easat-11245	252	12	challenge	challenge	NOUN
easat-11245	252	13	and	and	CCONJ
easat-11245	252	14	direction	direction	NOUN
easat-11245	252	15	,	,	PUNCT
easat-11245	252	16	"	"	PUNCT
easat-11245	252	17	psychology	psychology	NOUN
easat-11245	252	18	&	&	CCONJ
easat-11245	252	19	marketing	marketing	NOUN
easat-11245	252	20	,	,	PUNCT
easat-11245	252	21	vol	vol	NOUN
easat-11245	252	22	.	.	PROPN
easat-11245	252	23	30	30	NUM
easat-11245	252	24	,	,	PUNCT
easat-11245	252	25	no	no	INTJ
easat-11245	252	26	.	.	NOUN
easat-11245	252	27	5	5	NUM
easat-11245	252	28	,	,	PUNCT
easat-11245	252	29	pp	pp	ADJ
easat-11245	252	30	.	.	PUNCT
easat-11245	253	1	385	385	NUM
easat-11245	253	2	-	-	SYM
easat-11245	253	3	393	393	NUM
easat-11245	253	4	,	,	PUNCT
easat-11245	253	5	2013	2013	NUM
easat-11245	253	6	.	.	PUNCT
easat-11245	254	1	https://doi.org/10.1002/mar.20613	https://doi.org/10.1002/mar.20613	PROPN
easat-11245	254	2	[	[	X
easat-11245	254	3	3	3	NUM
easat-11245	254	4	]	]	PUNCT
easat-11245	254	5	k.	k.	PROPN
easat-11245	254	6	gwinner	gwinner	PROPN
easat-11245	254	7	and	and	CCONJ
easat-11245	254	8	s.	s.	PROPN
easat-11245	254	9	r.	r.	PROPN
easat-11245	254	10	swanson	swanson	PROPN
easat-11245	254	11	,	,	PUNCT
easat-11245	254	12	"	"	PUNCT
easat-11245	254	13	a	a	DET
easat-11245	254	14	model	model	NOUN
easat-11245	254	15	of	of	ADP
easat-11245	254	16	fan	fan	NOUN
easat-11245	254	17	identification	identification	NOUN
easat-11245	254	18	:	:	PUNCT
easat-11245	254	19	antecedents	antecedent	NOUN
easat-11245	254	20	and	and	CCONJ
easat-11245	254	21	sponsorship	sponsorship	NOUN
easat-11245	254	22	outcomes	outcome	NOUN
easat-11245	254	23	,	,	PUNCT
easat-11245	254	24	"	"	PUNCT
easat-11245	254	25	journal	journal	NOUN
easat-11245	254	26	of	of	ADP
easat-11245	254	27	services	service	NOUN
easat-11245	254	28	marketing	marketing	NOUN
easat-11245	254	29	,	,	PUNCT
easat-11245	254	30	vol	vol	NOUN
easat-11245	254	31	.	.	PROPN
easat-11245	254	32	17	17	NUM
easat-11245	254	33	,	,	PUNCT
easat-11245	254	34	no	no	INTJ
easat-11245	254	35	.	.	NOUN
easat-11245	254	36	3	3	NUM
easat-11245	254	37	,	,	PUNCT
easat-11245	254	38	pp	pp	ADJ
easat-11245	254	39	.	.	PUNCT
easat-11245	255	1	275	275	NUM
easat-11245	255	2	-	-	SYM
easat-11245	255	3	294	294	NUM
easat-11245	255	4	,	,	PUNCT
easat-11245	255	5	2003	2003	NUM
easat-11245	255	6	.	.	PUNCT
easat-11245	256	1	https://doi.org/10.1108/08876040310474828	https://doi.org/10.1108/08876040310474828	NOUN
easat-11245	257	1	[	[	X
easat-11245	257	2	4	4	X
easat-11245	257	3	]	]	PUNCT
easat-11245	258	1	t.	t.	PROPN
easat-11245	258	2	b.	b.	PROPN
easat-11245	258	3	cornwell	cornwell	PROPN
easat-11245	258	4	and	and	CCONJ
easat-11245	258	5	y.	y.	PROPN
easat-11245	258	6	kwon	kwon	PROPN
easat-11245	258	7	,	,	PUNCT
easat-11245	258	8	"	"	PUNCT
easat-11245	258	9	sponsorship	sponsorship	NOUN
easat-11245	258	10	-	-	PUNCT
easat-11245	258	11	linked	link	VERB
easat-11245	258	12	marketing	marketing	NOUN
easat-11245	258	13	:	:	PUNCT
easat-11245	258	14	research	research	NOUN
easat-11245	258	15	surpluses	surplus	NOUN
easat-11245	258	16	and	and	CCONJ
easat-11245	258	17	shortages	shortage	NOUN
easat-11245	258	18	,	,	PUNCT
easat-11245	258	19	"	"	PUNCT
easat-11245	258	20	journal	journal	NOUN
easat-11245	258	21	of	of	ADP
easat-11245	258	22	the	the	DET
easat-11245	258	23	academy	academy	NOUN
easat-11245	258	24	of	of	ADP
easat-11245	258	25	marketing	marketing	NOUN
easat-11245	258	26	science	science	NOUN
easat-11245	258	27	,	,	PUNCT
easat-11245	258	28	vol	vol	NOUN
easat-11245	258	29	.	.	PROPN
easat-11245	258	30	48	48	NUM
easat-11245	258	31	,	,	PUNCT
easat-11245	258	32	pp	pp	ADJ
easat-11245	258	33	.	.	PUNCT
easat-11245	258	34	607	607	NUM
easat-11245	258	35	-	-	SYM
easat-11245	258	36	629	629	NUM
easat-11245	258	37	,	,	PUNCT
easat-11245	258	38	2020	2020	NUM
easat-11245	258	39	.	.	PUNCT
easat-11245	259	1	https://doi.org/10.1007/s11747-019-00654-w	https://doi.org/10.1007/s11747-019-00654-w	PRON
easat-11245	260	1	[	[	X
easat-11245	260	2	5	5	NUM
easat-11245	260	3	]	]	PUNCT
easat-11245	260	4	r.	r.	PROPN
easat-11245	260	5	biscaia	biscaia	PROPN
easat-11245	260	6	,	,	PUNCT
easat-11245	260	7	a.	a.	PROPN
easat-11245	260	8	correia	correia	PROPN
easat-11245	260	9	,	,	PUNCT
easat-11245	260	10	a.	a.	PROPN
easat-11245	260	11	f.	f.	PROPN
easat-11245	260	12	rosado	rosado	PROPN
easat-11245	260	13	,	,	PUNCT
easat-11245	260	14	s.	s.	PROPN
easat-11245	260	15	d.	d.	PROPN
easat-11245	260	16	ross	ross	PROPN
easat-11245	260	17	,	,	PUNCT
easat-11245	260	18	and	and	CCONJ
easat-11245	260	19	j.	j.	PROPN
easat-11245	260	20	maroco	maroco	PROPN
easat-11245	260	21	,	,	PUNCT
easat-11245	260	22	"	"	PUNCT
easat-11245	260	23	sport	sport	NOUN
easat-11245	260	24	sponsorship	sponsorship	NOUN
easat-11245	260	25	:	:	PUNCT
easat-11245	260	26	the	the	DET
easat-11245	260	27	relationship	relationship	NOUN
easat-11245	260	28	between	between	ADP
easat-11245	260	29	team	team	NOUN
easat-11245	260	30	loyalty	loyalty	NOUN
easat-11245	260	31	,	,	PUNCT
easat-11245	260	32	sponsorship	sponsorship	NOUN
easat-11245	260	33	awareness	awareness	NOUN
easat-11245	260	34	,	,	PUNCT
easat-11245	260	35	attitude	attitude	NOUN
easat-11245	260	36	toward	toward	ADP
easat-11245	260	37	the	the	DET
easat-11245	260	38	sponsor	sponsor	NOUN
easat-11245	260	39	,	,	PUNCT
easat-11245	260	40	and	and	CCONJ
easat-11245	260	41	purchase	purchase	NOUN
easat-11245	260	42	intentions	intention	NOUN
easat-11245	260	43	,	,	PUNCT
easat-11245	260	44	"	"	PUNCT
easat-11245	260	45	journal	journal	NOUN
easat-11245	260	46	of	of	ADP
easat-11245	260	47	sport	sport	NOUN
easat-11245	260	48	management	management	NOUN
easat-11245	260	49	,	,	PUNCT
easat-11245	260	50	vol	vol	NOUN
easat-11245	260	51	.	.	PROPN
easat-11245	260	52	27	27	NUM
easat-11245	260	53	,	,	PUNCT
easat-11245	260	54	no	no	INTJ
easat-11245	260	55	.	.	NOUN
easat-11245	260	56	4	4	NUM
easat-11245	260	57	,	,	PUNCT
easat-11245	260	58	pp	pp	ADJ
easat-11245	260	59	.	.	PUNCT
easat-11245	261	1	288	288	NUM
easat-11245	261	2	-	-	SYM
easat-11245	261	3	302	302	NUM
easat-11245	261	4	,	,	PUNCT
easat-11245	261	5	2013	2013	NUM
easat-11245	261	6	.	.	PUNCT
easat-11245	262	1	https://doi.org/10.1123/jsm.27.4.288	https://doi.org/10.1123/jsm.27.4.288	PROPN
easat-11245	262	2	[	[	X
easat-11245	262	3	6	6	NUM
easat-11245	262	4	]	]	PUNCT
easat-11245	262	5	r.	r.	PROPN
easat-11245	262	6	reber	reber	PROPN
easat-11245	262	7	,	,	PUNCT
easat-11245	262	8	n.	n.	PROPN
easat-11245	262	9	schwarz	schwarz	PROPN
easat-11245	262	10	,	,	PUNCT
easat-11245	262	11	and	and	CCONJ
easat-11245	262	12	p.	p.	NOUN
easat-11245	262	13	winkielman	winkielman	NOUN
easat-11245	262	14	,	,	PUNCT
easat-11245	262	15	"	"	PUNCT
easat-11245	262	16	processing	process	VERB
easat-11245	262	17	fluency	fluency	NOUN
easat-11245	262	18	and	and	CCONJ
easat-11245	262	19	aesthetic	aesthetic	ADJ
easat-11245	262	20	pleasure	pleasure	NOUN
easat-11245	262	21	:	:	PUNCT
easat-11245	262	22	is	be	AUX
easat-11245	262	23	beauty	beauty	NOUN
easat-11245	262	24	in	in	ADP
easat-11245	262	25	the	the	DET
easat-11245	262	26	perceiver	perceiver	NOUN
easat-11245	262	27	's	's	PART
easat-11245	262	28	processing	processing	NOUN
easat-11245	262	29	experience	experience	NOUN
easat-11245	262	30	?	?	PUNCT
easat-11245	262	31	,	,	PUNCT
easat-11245	262	32	"	"	PUNCT
easat-11245	262	33	personality	personality	NOUN
easat-11245	262	34	and	and	CCONJ
easat-11245	262	35	social	social	ADJ
easat-11245	262	36	psychology	psychology	NOUN
easat-11245	262	37	review	review	NOUN
easat-11245	262	38	,	,	PUNCT
easat-11245	262	39	vol	vol	NOUN
easat-11245	262	40	.	.	PROPN
easat-11245	262	41	8	8	NUM
easat-11245	262	42	,	,	PUNCT
easat-11245	262	43	no	no	INTJ
easat-11245	262	44	.	.	NOUN
easat-11245	263	1	4	4	NUM
easat-11245	263	2	,	,	PUNCT
easat-11245	263	3	pp	pp	ADJ
easat-11245	263	4	.	.	PUNCT
easat-11245	264	1	364	364	NUM
easat-11245	264	2	-	-	SYM
easat-11245	264	3	382	382	NUM
easat-11245	264	4	,	,	PUNCT
easat-11245	264	5	2004	2004	NUM
easat-11245	264	6	.	.	PUNCT
easat-11245	265	1	https://doi.org/10.1207/s15327957pspr0804_3	https://doi.org/10.1207/s15327957pspr0804_3	PROPN
easat-11245	265	2	[	[	X
easat-11245	265	3	7	7	NUM
easat-11245	265	4	]	]	PUNCT
easat-11245	265	5	a.	a.	NOUN
easat-11245	265	6	y.	y.	PROPN
easat-11245	265	7	lee	lee	PROPN
easat-11245	265	8	and	and	CCONJ
easat-11245	265	9	a.	a.	NOUN
easat-11245	265	10	a.	a.	PROPN
easat-11245	265	11	labroo	labroo	PROPN
easat-11245	265	12	,	,	PUNCT
easat-11245	265	13	"	"	PUNCT
easat-11245	265	14	the	the	DET
easat-11245	265	15	effect	effect	NOUN
easat-11245	265	16	of	of	ADP
easat-11245	265	17	conceptual	conceptual	ADJ
easat-11245	265	18	and	and	CCONJ
easat-11245	265	19	perceptual	perceptual	ADJ
easat-11245	265	20	fluency	fluency	NOUN
easat-11245	265	21	on	on	ADP
easat-11245	265	22	brand	brand	NOUN
easat-11245	265	23	evaluation	evaluation	NOUN
easat-11245	265	24	,	,	PUNCT
easat-11245	265	25	"	"	PUNCT
easat-11245	265	26	journal	journal	NOUN
easat-11245	265	27	of	of	ADP
easat-11245	265	28	marketing	marketing	NOUN
easat-11245	265	29	research	research	NOUN
easat-11245	265	30	,	,	PUNCT
easat-11245	265	31	vol	vol	NOUN
easat-11245	265	32	.	.	PROPN
easat-11245	265	33	41	41	NUM
easat-11245	265	34	,	,	PUNCT
easat-11245	265	35	no	no	INTJ
easat-11245	265	36	.	.	NOUN
easat-11245	265	37	2	2	NUM
easat-11245	265	38	,	,	PUNCT
easat-11245	265	39	pp	pp	ADJ
easat-11245	265	40	.	.	PUNCT
easat-11245	266	1	151	151	NUM
easat-11245	266	2	-	-	SYM
easat-11245	266	3	165	165	NUM
easat-11245	266	4	,	,	PUNCT
easat-11245	266	5	2004	2004	NUM
easat-11245	266	6	.	.	PUNCT
easat-11245	267	1	https://doi.org/10.1509/jmkr.41.2.151.28665	https://doi.org/10.1509/jmkr.41.2.151.28665	PROPN
easat-11245	267	2	[	[	X
easat-11245	267	3	8	8	X
easat-11245	267	4	]	]	PUNCT
easat-11245	267	5	k.	k.	PROPN
easat-11245	267	6	gwinner	gwinner	PROPN
easat-11245	267	7	and	and	CCONJ
easat-11245	267	8	g.	g.	PROPN
easat-11245	267	9	bennett	bennett	PROPN
easat-11245	267	10	,	,	PUNCT
easat-11245	267	11	"	"	PUNCT
easat-11245	267	12	the	the	DET
easat-11245	267	13	impact	impact	NOUN
easat-11245	267	14	of	of	ADP
easat-11245	267	15	brand	brand	NOUN
easat-11245	267	16	cohesiveness	cohesiveness	NOUN
easat-11245	267	17	and	and	CCONJ
easat-11245	267	18	sport	sport	NOUN
easat-11245	267	19	identification	identification	NOUN
easat-11245	267	20	on	on	ADP
easat-11245	267	21	brand	brand	NOUN
easat-11245	267	22	fit	fit	ADJ
easat-11245	267	23	in	in	ADP
easat-11245	267	24	a	a	DET
easat-11245	267	25	sponsorship	sponsorship	NOUN
easat-11245	267	26	context	context	NOUN
easat-11245	267	27	,	,	PUNCT
easat-11245	267	28	"	"	PUNCT
easat-11245	267	29	journal	journal	NOUN
easat-11245	267	30	of	of	ADP
easat-11245	267	31	sport	sport	NOUN
easat-11245	267	32	management	management	NOUN
easat-11245	267	33	,	,	PUNCT
easat-11245	267	34	vol	vol	NOUN
easat-11245	267	35	.	.	PROPN
easat-11245	268	1	22	22	NUM
easat-11245	268	2	,	,	PUNCT
easat-11245	268	3	no	no	INTJ
easat-11245	268	4	.	.	NOUN
easat-11245	268	5	4	4	NUM
easat-11245	268	6	,	,	PUNCT
easat-11245	268	7	pp	pp	ADJ
easat-11245	268	8	.	.	PUNCT
easat-11245	269	1	410	410	NUM
easat-11245	269	2	-	-	SYM
easat-11245	269	3	426	426	NUM
easat-11245	269	4	,	,	PUNCT
easat-11245	269	5	2008	2008	NUM
easat-11245	269	6	.	.	PUNCT
easat-11245	270	1	https://doi.org/10.1123/jsm.22.4.410	https://doi.org/10.1123/jsm.22.4.410	PROPN
easat-11245	270	2	[	[	X
easat-11245	270	3	9	9	NUM
easat-11245	270	4	]	]	X
easat-11245	270	5	g.	g.	PROPN
easat-11245	270	6	c.	c.	PROPN
easat-11245	270	7	homans	homans	PROPN
easat-11245	270	8	,	,	PUNCT
easat-11245	270	9	"	"	PUNCT
easat-11245	270	10	social	social	ADJ
easat-11245	270	11	behavior	behavior	NOUN
easat-11245	270	12	as	as	ADP
easat-11245	270	13	exchange	exchange	NOUN
easat-11245	270	14	,	,	PUNCT
easat-11245	270	15	"	"	PUNCT
easat-11245	270	16	american	american	ADJ
easat-11245	270	17	journal	journal	PROPN
easat-11245	270	18	of	of	ADP
easat-11245	270	19	sociology	sociology	NOUN
easat-11245	270	20	,	,	PUNCT
easat-11245	270	21	vol	vol	NOUN
easat-11245	270	22	.	.	PROPN
easat-11245	270	23	63	63	NUM
easat-11245	270	24	,	,	PUNCT
easat-11245	270	25	no	no	INTJ
easat-11245	270	26	.	.	NOUN
easat-11245	270	27	6	6	NUM
easat-11245	270	28	,	,	PUNCT
easat-11245	270	29	pp	pp	ADJ
easat-11245	270	30	.	.	PUNCT
easat-11245	271	1	597	597	NUM
easat-11245	271	2	-	-	NUM
easat-11245	271	3	606	606	NUM
easat-11245	271	4	,	,	PUNCT
easat-11245	271	5	1958	1958	NUM
easat-11245	271	6	.	.	PUNCT
easat-11245	272	1	https://doi.org/10.1086/222355	https://doi.org/10.1086/222355	X
easat-11245	273	1	[	[	X
easat-11245	273	2	10	10	NUM
easat-11245	273	3	]	]	PUNCT
easat-11245	273	4	s.	s.	PROPN
easat-11245	273	5	l.	l.	PROPN
easat-11245	273	6	vargo	vargo	PROPN
easat-11245	273	7	and	and	CCONJ
easat-11245	273	8	r.	r.	PROPN
easat-11245	273	9	f.	f.	PROPN
easat-11245	273	10	lusch	lusch	PROPN
easat-11245	273	11	,	,	PUNCT
easat-11245	273	12	"	"	PUNCT
easat-11245	273	13	evolving	evolve	VERB
easat-11245	273	14	to	to	ADP
easat-11245	273	15	a	a	DET
easat-11245	273	16	new	new	ADJ
easat-11245	273	17	dominant	dominant	ADJ
easat-11245	273	18	logic	logic	NOUN
easat-11245	273	19	for	for	ADP
easat-11245	273	20	marketing	marketing	NOUN
easat-11245	273	21	,	,	PUNCT
easat-11245	273	22	"	"	PUNCT
easat-11245	273	23	journal	journal	NOUN
easat-11245	273	24	of	of	ADP
easat-11245	273	25	marketing	marketing	NOUN
easat-11245	273	26	,	,	PUNCT
easat-11245	273	27	vol	vol	NOUN
easat-11245	273	28	.	.	PROPN
easat-11245	273	29	68	68	NUM
easat-11245	273	30	,	,	PUNCT
easat-11245	273	31	no	no	INTJ
easat-11245	273	32	.	.	NOUN
easat-11245	273	33	1	1	NUM
easat-11245	273	34	,	,	PUNCT
easat-11245	273	35	pp	pp	ADJ
easat-11245	273	36	.	.	PUNCT
easat-11245	274	1	1–17	1–17	NOUN
easat-11245	274	2	,	,	PUNCT
easat-11245	274	3	2004	2004	NUM
easat-11245	274	4	.	.	PUNCT
easat-11245	275	1	https://doi.org/10.1509/jmkg.68.1.1.24036	https://doi.org/10.1509/jmkg.68.1.1.24036	NOUN
easat-11245	276	1	[	[	X
easat-11245	276	2	11	11	NUM
easat-11245	276	3	]	]	X
easat-11245	276	4	c.	c.	PROPN
easat-11245	276	5	j.	j.	PROPN
easat-11245	276	6	simmons	simmons	PROPN
easat-11245	276	7	and	and	CCONJ
easat-11245	276	8	k.	k.	PROPN
easat-11245	276	9	l.	l.	PROPN
easat-11245	276	10	becker	becker	PROPN
easat-11245	276	11	-	-	PUNCT
easat-11245	276	12	olsen	olsen	PROPN
easat-11245	276	13	,	,	PUNCT
easat-11245	276	14	"	"	PUNCT
easat-11245	276	15	achieving	achieve	VERB
easat-11245	276	16	marketing	marketing	NOUN
easat-11245	276	17	objectives	objective	NOUN
easat-11245	276	18	through	through	ADP
easat-11245	276	19	social	social	ADJ
easat-11245	276	20	sponsorships	sponsorship	NOUN
easat-11245	276	21	,	,	PUNCT
easat-11245	276	22	"	"	PUNCT
easat-11245	276	23	journal	journal	NOUN
easat-11245	276	24	of	of	ADP
easat-11245	276	25	marketing	marketing	NOUN
easat-11245	276	26	,	,	PUNCT
easat-11245	276	27	vol	vol	NOUN
easat-11245	276	28	.	.	PROPN
easat-11245	276	29	70	70	NUM
easat-11245	276	30	,	,	PUNCT
easat-11245	276	31	no	no	INTJ
easat-11245	276	32	.	.	NOUN
easat-11245	276	33	4	4	NUM
easat-11245	276	34	,	,	PUNCT
easat-11245	276	35	pp	pp	ADJ
easat-11245	276	36	.	.	PUNCT
easat-11245	277	1	154	154	NUM
easat-11245	277	2	-	-	SYM
easat-11245	277	3	169	169	NUM
easat-11245	277	4	,	,	PUNCT
easat-11245	277	5	2006	2006	NUM
easat-11245	277	6	.	.	PUNCT
easat-11245	278	1	https://doi.org/10.1509/jmkg.70.4.154	https://doi.org/10.1509/jmkg.70.4.154	VERB
easat-11245	278	2	[	[	X
easat-11245	278	3	12	12	NUM
easat-11245	278	4	]	]	PUNCT
easat-11245	278	5	m.	m.	NOUN
easat-11245	278	6	d.	d.	PROPN
easat-11245	278	7	groza	groza	PROPN
easat-11245	278	8	,	,	PUNCT
easat-11245	278	9	j.	j.	PROPN
easat-11245	278	10	cobbs	cobbs	PROPN
easat-11245	278	11	,	,	PUNCT
easat-11245	278	12	and	and	CCONJ
easat-11245	278	13	t.	t.	NOUN
easat-11245	278	14	schaefers	schaefer	NOUN
easat-11245	278	15	,	,	PUNCT
easat-11245	278	16	"	"	PUNCT
easat-11245	278	17	managing	manage	VERB
easat-11245	278	18	a	a	DET
easat-11245	278	19	sponsored	sponsored	ADJ
easat-11245	278	20	brand	brand	NOUN
easat-11245	278	21	:	:	PUNCT
easat-11245	278	22	the	the	DET
easat-11245	278	23	importance	importance	NOUN
easat-11245	278	24	of	of	ADP
easat-11245	278	25	sponsorship	sponsorship	NOUN
easat-11245	278	26	portfolio	portfolio	NOUN
easat-11245	278	27	congruence	congruence	NOUN
easat-11245	278	28	,	,	PUNCT
easat-11245	278	29	"	"	PUNCT
easat-11245	278	30	international	international	ADJ
easat-11245	278	31	journal	journal	NOUN
easat-11245	278	32	of	of	ADP
easat-11245	278	33	advertising	advertising	NOUN
easat-11245	278	34	,	,	PUNCT
easat-11245	278	35	vol	vol	NOUN
easat-11245	278	36	.	.	PROPN
easat-11245	279	1	31	31	NUM
easat-11245	279	2	,	,	PUNCT
easat-11245	279	3	no	no	INTJ
easat-11245	279	4	.	.	NOUN
easat-11245	279	5	1	1	NUM
easat-11245	279	6	,	,	PUNCT
easat-11245	279	7	pp	pp	ADJ
easat-11245	279	8	.	.	PUNCT
easat-11245	280	1	63	63	NUM
easat-11245	280	2	-	-	SYM
easat-11245	280	3	84	84	NUM
easat-11245	280	4	,	,	PUNCT
easat-11245	280	5	2012	2012	NUM
easat-11245	280	6	.	.	PUNCT
easat-11245	281	1	https://doi.org/10.2501/ija-31-163-84	https://doi.org/10.2501/ija-31-163-84	X
easat-11245	282	1	[	[	X
easat-11245	282	2	13	13	NUM
easat-11245	282	3	]	]	PUNCT
easat-11245	282	4	j.	j.	PROPN
easat-11245	282	5	m.	m.	PROPN
easat-11245	282	6	clark	clark	PROPN
easat-11245	282	7	,	,	PUNCT
easat-11245	282	8	t.	t.	PROPN
easat-11245	282	9	b.	b.	PROPN
easat-11245	282	10	cornwell	cornwell	PROPN
easat-11245	282	11	,	,	PUNCT
easat-11245	282	12	and	and	CCONJ
easat-11245	282	13	s.	s.	PROPN
easat-11245	282	14	w.	w.	PROPN
easat-11245	282	15	pruitt	pruitt	PROPN
easat-11245	282	16	,	,	PUNCT
easat-11245	282	17	"	"	PUNCT
easat-11245	282	18	the	the	DET
easat-11245	282	19	impact	impact	NOUN
easat-11245	282	20	of	of	ADP
easat-11245	282	21	title	title	NOUN
easat-11245	282	22	event	event	NOUN
easat-11245	282	23	sponsorship	sponsorship	NOUN
easat-11245	282	24	announcements	announcement	NOUN
easat-11245	282	25	on	on	ADP
easat-11245	282	26	shareholder	shareholder	NOUN
easat-11245	282	27	wealth	wealth	NOUN
easat-11245	282	28	,	,	PUNCT
easat-11245	282	29	"	"	PUNCT
easat-11245	282	30	marketing	marketing	NOUN
easat-11245	282	31	letters	letter	NOUN
easat-11245	282	32	,	,	PUNCT
easat-11245	282	33	vol	vol	NOUN
easat-11245	282	34	.	.	PROPN
easat-11245	282	35	20	20	NUM
easat-11245	282	36	,	,	PUNCT
easat-11245	282	37	pp	pp	ADJ
easat-11245	282	38	.	.	PUNCT
easat-11245	282	39	169	169	NUM
easat-11245	282	40	-	-	SYM
easat-11245	282	41	182	182	NUM
easat-11245	282	42	,	,	PUNCT
easat-11245	282	43	2009	2009	NUM
easat-11245	282	44	.	.	PUNCT
easat-11245	283	1	https://doi.org/10.1007/s11002-008-9064-z	https://doi.org/10.1007/s11002-008-9064-z	PROPN
easat-11245	283	2	[	[	X
easat-11245	283	3	14	14	NUM
easat-11245	283	4	]	]	PUNCT
easat-11245	283	5	l.	l.	PROPN
easat-11245	283	6	reams	reams	PROPN
easat-11245	283	7	,	,	PUNCT
easat-11245	283	8	t.	t.	NOUN
easat-11245	283	9	eddy	eddy	PROPN
easat-11245	283	10	,	,	PUNCT
easat-11245	283	11	and	and	CCONJ
easat-11245	283	12	s.	s.	PROPN
easat-11245	283	13	tuskey	tuskey	PROPN
easat-11245	283	14	,	,	PUNCT
easat-11245	283	15	"	"	PUNCT
easat-11245	283	16	the	the	DET
easat-11245	283	17	influence	influence	NOUN
easat-11245	283	18	of	of	ADP
easat-11245	283	19	corporate	corporate	ADJ
easat-11245	283	20	social	social	ADJ
easat-11245	283	21	responsibility	responsibility	NOUN
easat-11245	283	22	on	on	ADP
easat-11245	283	23	the	the	DET
easat-11245	283	24	consumer	consumer	NOUN
easat-11245	283	25	’s	’s	PART
easat-11245	283	26	attitude	attitude	NOUN
easat-11245	283	27	toward	toward	ADP
easat-11245	283	28	the	the	DET
easat-11245	283	29	corporate	corporate	ADJ
easat-11245	283	30	brand	brand	NOUN
easat-11245	283	31	,	,	PUNCT
easat-11245	283	32	"	"	PUNCT
easat-11245	283	33	sport	sport	NOUN
easat-11245	283	34	marketing	marketing	NOUN
easat-11245	283	35	quarterly	quarterly	ADV
easat-11245	283	36	,	,	PUNCT
easat-11245	283	37	vol	vol	NOUN
easat-11245	283	38	.	.	PROPN
easat-11245	283	39	21	21	NUM
easat-11245	283	40	,	,	PUNCT
easat-11245	283	41	no	no	INTJ
easat-11245	283	42	.	.	NOUN
easat-11245	283	43	4	4	NUM
easat-11245	283	44	,	,	PUNCT
easat-11245	283	45	pp	pp	ADJ
easat-11245	283	46	.	.	PUNCT
easat-11245	284	1	221–231	221–231	NUM
easat-11245	284	2	,	,	PUNCT
easat-11245	284	3	2012	2012	NUM
easat-11245	284	4	.	.	PUNCT
easat-11245	285	1	[	[	X
easat-11245	285	2	15	15	NUM
easat-11245	285	3	]	]	X
easat-11245	285	4	k.	k.	NOUN
easat-11245	285	5	popes	popes	PROPN
easat-11245	285	6	and	and	CCONJ
easat-11245	285	7	l.	l.	PROPN
easat-11245	285	8	voges	voge	NOUN
easat-11245	285	9	,	,	PUNCT
easat-11245	285	10	"	"	PUNCT
easat-11245	285	11	the	the	DET
easat-11245	285	12	impact	impact	NOUN
easat-11245	285	13	of	of	ADP
easat-11245	285	14	sport	sport	NOUN
easat-11245	285	15	sponsorship	sponsorship	NOUN
easat-11245	285	16	activities	activity	NOUN
easat-11245	285	17	,	,	PUNCT
easat-11245	285	18	corporate	corporate	ADJ
easat-11245	285	19	image	image	NOUN
easat-11245	285	20	and	and	CCONJ
easat-11245	285	21	prior	prior	ADJ
easat-11245	285	22	use	use	NOUN
easat-11245	285	23	on	on	ADP
easat-11245	285	24	a	a	DET
easat-11245	285	25	consumer	consumer	NOUN
easat-11245	285	26	purchase	purchase	NOUN
easat-11245	285	27	intent	intent	NOUN
easat-11245	285	28	,	,	PUNCT
easat-11245	285	29	"	"	PUNCT
easat-11245	285	30	sport	sport	NOUN
easat-11245	285	31	marketing	marketing	NOUN
easat-11245	285	32	quarterly	quarterly	ADV
easat-11245	285	33	,	,	PUNCT
easat-11245	285	34	vol	vol	NOUN
easat-11245	285	35	.	.	NOUN
easat-11245	285	36	9	9	NUM
easat-11245	285	37	,	,	PUNCT
easat-11245	285	38	no	no	INTJ
easat-11245	285	39	.	.	NOUN
easat-11245	285	40	2	2	NUM
easat-11245	285	41	,	,	PUNCT
easat-11245	285	42	pp	pp	ADJ
easat-11245	285	43	.	.	PUNCT
easat-11245	286	1	96	96	NUM
easat-11245	286	2	-	-	SYM
easat-11245	286	3	102	102	NUM
easat-11245	286	4	,	,	PUNCT
easat-11245	286	5	2000	2000	NUM
easat-11245	286	6	.	.	PUNCT
easat-11245	287	1	[	[	X
easat-11245	287	2	16	16	NUM
easat-11245	287	3	]	]	PUNCT
easat-11245	287	4	m.	m.	NOUN
easat-11245	287	5	walraven	walraven	PROPN
easat-11245	287	6	,	,	PUNCT
easat-11245	287	7	r.	r.	PROPN
easat-11245	287	8	h.	h.	PROPN
easat-11245	287	9	koning	koning	PROPN
easat-11245	287	10	,	,	PUNCT
easat-11245	287	11	and	and	CCONJ
easat-11245	287	12	m.	m.	NOUN
easat-11245	287	13	van	van	PROPN
easat-11245	287	14	bottenburg	bottenburg	PROPN
easat-11245	287	15	,	,	PUNCT
easat-11245	287	16	"	"	PUNCT
easat-11245	287	17	the	the	DET
easat-11245	287	18	effects	effect	NOUN
easat-11245	287	19	of	of	ADP
easat-11245	287	20	sports	sport	NOUN
easat-11245	287	21	sponsorship	sponsorship	NOUN
easat-11245	287	22	:	:	PUNCT
easat-11245	287	23	a	a	DET
easat-11245	287	24	review	review	NOUN
easat-11245	287	25	and	and	CCONJ
easat-11245	287	26	research	research	NOUN
easat-11245	287	27	agenda	agenda	NOUN
easat-11245	287	28	,	,	PUNCT
easat-11245	287	29	"	"	PUNCT
easat-11245	287	30	the	the	DET
easat-11245	287	31	marketing	marketing	NOUN
easat-11245	287	32	review	review	NOUN
easat-11245	287	33	,	,	PUNCT
easat-11245	287	34	vol	vol	NOUN
easat-11245	287	35	.	.	PROPN
easat-11245	287	36	12	12	NUM
easat-11245	287	37	,	,	PUNCT
easat-11245	287	38	no	no	INTJ
easat-11245	287	39	.	.	NOUN
easat-11245	287	40	1	1	NUM
easat-11245	287	41	,	,	PUNCT
easat-11245	287	42	pp	pp	ADJ
easat-11245	287	43	.	.	PUNCT
easat-11245	288	1	17	17	NUM
easat-11245	288	2	-	-	SYM
easat-11245	288	3	38	38	NUM
easat-11245	288	4	,	,	PUNCT
easat-11245	288	5	2012	2012	NUM
easat-11245	288	6	.	.	PUNCT
easat-11245	289	1	https://doi.org/10.1362/146934712x13286274424235	https://doi.org/10.1362/146934712x13286274424235	PART
easat-11245	290	1	[	[	X
easat-11245	290	2	17	17	NUM
easat-11245	290	3	]	]	PUNCT
easat-11245	290	4	t.	t.	PROPN
easat-11245	290	5	c.	c.	PROPN
easat-11245	290	6	boyd	boyd	PROPN
easat-11245	290	7	,	,	PUNCT
easat-11245	290	8	"	"	PUNCT
easat-11245	290	9	the	the	DET
easat-11245	290	10	home	home	NOUN
easat-11245	290	11	-	-	PUNCT
easat-11245	290	12	field	field	NOUN
easat-11245	290	13	advantage	advantage	NOUN
easat-11245	290	14	:	:	PUNCT
easat-11245	290	15	sponsorship	sponsorship	NOUN
easat-11245	290	16	and	and	CCONJ
easat-11245	290	17	naming	naming	NOUN
easat-11245	290	18	rights	right	NOUN
easat-11245	290	19	,	,	PUNCT
easat-11245	290	20	"	"	PUNCT
easat-11245	290	21	journal	journal	NOUN
easat-11245	290	22	of	of	ADP
easat-11245	290	23	advertising	advertising	NOUN
easat-11245	290	24	research	research	NOUN
easat-11245	290	25	,	,	PUNCT
easat-11245	290	26	vol	vol	NOUN
easat-11245	290	27	.	.	PROPN
easat-11245	290	28	40	40	NUM
easat-11245	290	29	,	,	PUNCT
easat-11245	290	30	no	no	INTJ
easat-11245	290	31	.	.	NOUN
easat-11245	290	32	6	6	NUM
easat-11245	290	33	,	,	PUNCT
easat-11245	290	34	pp	pp	ADJ
easat-11245	290	35	.	.	PUNCT
easat-11245	291	1	15–21	15–21	NUM
easat-11245	291	2	,	,	PUNCT
easat-11245	291	3	2000	2000	NUM
easat-11245	291	4	.	.	PUNCT
easat-11245	292	1	[	[	X
easat-11245	292	2	18	18	NUM
easat-11245	292	3	]	]	X
easat-11245	292	4	g.	g.	PROPN
easat-11245	292	5	d.	d.	PROPN
easat-11245	292	6	deitz	deitz	PROPN
easat-11245	292	7	,	,	PUNCT
easat-11245	292	8	s.	s.	PROPN
easat-11245	292	9	w.	w.	PROPN
easat-11245	292	10	myers	myers	PROPN
easat-11245	292	11	,	,	PUNCT
easat-11245	292	12	and	and	CCONJ
easat-11245	292	13	m.	m.	PROPN
easat-11245	292	14	r.	r.	PROPN
easat-11245	292	15	stafford	stafford	PROPN
easat-11245	292	16	,	,	PUNCT
easat-11245	292	17	"	"	PUNCT
easat-11245	292	18	understanding	understand	VERB
easat-11245	292	19	consumer	consumer	NOUN
easat-11245	292	20	response	response	NOUN
easat-11245	292	21	to	to	ADP
easat-11245	292	22	sponsorship	sponsorship	NOUN
easat-11245	292	23	information	information	NOUN
easat-11245	292	24	:	:	PUNCT
easat-11245	292	25	a	a	DET
easat-11245	292	26	resource	resource	NOUN
easat-11245	292	27	-	-	PUNCT
easat-11245	292	28	matching	match	VERB
easat-11245	292	29	approach	approach	NOUN
easat-11245	292	30	,	,	PUNCT
easat-11245	292	31	"	"	PUNCT
easat-11245	292	32	psychology	psychology	NOUN
easat-11245	292	33	&	&	CCONJ
easat-11245	292	34	marketing	marketing	NOUN
easat-11245	292	35	,	,	PUNCT
easat-11245	292	36	vol	vol	NOUN
easat-11245	292	37	.	.	PROPN
easat-11245	292	38	29	29	NUM
easat-11245	292	39	,	,	PUNCT
easat-11245	292	40	no	no	INTJ
easat-11245	292	41	.	.	NOUN
easat-11245	292	42	4	4	NUM
easat-11245	292	43	,	,	PUNCT
easat-11245	292	44	pp	pp	ADJ
easat-11245	292	45	.	.	PUNCT
easat-11245	293	1	226	226	NUM
easat-11245	293	2	-	-	SYM
easat-11245	293	3	239	239	NUM
easat-11245	293	4	,	,	PUNCT
easat-11245	293	5	2012	2012	NUM
easat-11245	293	6	.	.	PUNCT
easat-11245	294	1	https://doi.org/10.1002/mar.20517	https://doi.org/10.1002/mar.20517	PROPN
easat-11245	294	2	[	[	X
easat-11245	294	3	19	19	NUM
easat-11245	294	4	]	]	X
easat-11245	294	5	n.	n.	PROPN
easat-11245	294	6	j.	j.	PROPN
easat-11245	294	7	rifon	rifon	PROPN
easat-11245	294	8	,	,	PUNCT
easat-11245	294	9	s.	s.	PROPN
easat-11245	294	10	m.	m.	PROPN
easat-11245	294	11	choi	choi	PROPN
easat-11245	294	12	,	,	PUNCT
easat-11245	294	13	c.	c.	PROPN
easat-11245	294	14	s.	s.	PROPN
easat-11245	294	15	trimble	trimble	PROPN
easat-11245	294	16	,	,	PUNCT
easat-11245	294	17	and	and	CCONJ
easat-11245	294	18	h.	h.	PROPN
easat-11245	294	19	li	li	PROPN
easat-11245	294	20	,	,	PUNCT
easat-11245	294	21	"	"	PUNCT
easat-11245	294	22	congruence	congruence	ADJ
easat-11245	294	23	effects	effect	NOUN
easat-11245	294	24	in	in	ADP
easat-11245	294	25	sponsorship	sponsorship	NOUN
easat-11245	294	26	:	:	PUNCT
easat-11245	294	27	the	the	DET
easat-11245	294	28	mediating	mediate	VERB
easat-11245	294	29	role	role	NOUN
easat-11245	294	30	of	of	ADP
easat-11245	294	31	sponsor	sponsor	NOUN
easat-11245	294	32	credibility	credibility	NOUN
easat-11245	294	33	and	and	CCONJ
easat-11245	294	34	consumer	consumer	NOUN
easat-11245	294	35	attributions	attribution	NOUN
easat-11245	294	36	of	of	ADP
easat-11245	294	37	sponsor	sponsor	NOUN
easat-11245	294	38	motive	motive	NOUN
easat-11245	294	39	,	,	PUNCT
easat-11245	294	40	"	"	PUNCT
easat-11245	294	41	journal	journal	NOUN
easat-11245	294	42	of	of	ADP
easat-11245	294	43	advertising	advertising	NOUN
easat-11245	294	44	,	,	PUNCT
easat-11245	294	45	vol	vol	NOUN
easat-11245	294	46	.	.	PROPN
easat-11245	294	47	33	33	NUM
easat-11245	294	48	,	,	PUNCT
easat-11245	294	49	no	no	INTJ
easat-11245	294	50	.	.	NOUN
easat-11245	294	51	1	1	NUM
easat-11245	294	52	,	,	PUNCT
easat-11245	294	53	pp	pp	ADJ
easat-11245	294	54	.	.	PUNCT
easat-11245	295	1	30	30	NUM
easat-11245	295	2	-	-	SYM
easat-11245	295	3	42	42	NUM
easat-11245	295	4	,	,	PUNCT
easat-11245	295	5	2004	2004	NUM
easat-11245	295	6	.	.	PUNCT
easat-11245	296	1	https://doi.org/10.1080/00913367.2004.10639151	https://doi.org/10.1080/00913367.2004.10639151	PROPN
easat-11245	297	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-11245	298	1	https://doi.org/10.1080/00913367.2019.1588809	https://doi.org/10.1080/00913367.2019.1588809	PROPN
easat-11245	298	2	https://doi.org/10.1002/mar.20613	https://doi.org/10.1002/mar.20613	PROPN
easat-11245	298	3	https://doi.org/10.1108/08876040310474828	https://doi.org/10.1108/08876040310474828	VERB
easat-11245	298	4	https://doi.org/10.1007/s11747-019-00654-w	https://doi.org/10.1007/s11747-019-00654-w	PRON
easat-11245	298	5	https://doi.org/10.1123/jsm.27.4.288	https://doi.org/10.1123/jsm.27.4.288	PROPN
easat-11245	298	6	https://doi.org/10.1207/s15327957pspr0804_3	https://doi.org/10.1207/s15327957pspr0804_3	PROPN
easat-11245	298	7	https://doi.org/10.1509/jmkr.41.2.151.28665	https://doi.org/10.1509/jmkr.41.2.151.28665	ADV
easat-11245	298	8	https://doi.org/10.1123/jsm.22.4.410	https://doi.org/10.1123/jsm.22.4.410	PROPN
easat-11245	298	9	https://doi.org/10.1086/222355	https://doi.org/10.1086/222355	PRON
easat-11245	298	10	https://doi.org/10.1509/jmkg.68.1.1.24036	https://doi.org/10.1509/jmkg.68.1.1.24036	NOUN
easat-11245	298	11	https://doi.org/10.1509/jmkg.70.4.154	https://doi.org/10.1509/jmkg.70.4.154	PROPN
easat-11245	298	12	https://doi.org/10.2501/ija-31-1-63-84	https://doi.org/10.2501/ija-31-1-63-84	NOUN
easat-11245	298	13	https://doi.org/10.2501/ija-31-1-63-84	https://doi.org/10.2501/ija-31-1-63-84	VERB
easat-11245	298	14	https://doi.org/10.1007/s11002-008-9064-z	https://doi.org/10.1007/s11002-008-9064-z	PROPN
easat-11245	298	15	https://doi.org/10.1362/146934712x13286274424235	https://doi.org/10.1362/146934712x13286274424235	VERB
easat-11245	299	1	https://doi.org/10.1002/mar.20517	https://doi.org/10.1002/mar.20517	PROPN
easat-11245	299	2	https://doi.org/10.1080/00913367.2004.10639151	https://doi.org/10.1080/00913367.2004.10639151	PROPN
easat-11245	299	3	1452	1452	NUM
easat-11245	299	4	edelweiss	edelweiss	PROPN
easat-11245	299	5	applied	apply	VERB
easat-11245	299	6	science	science	NOUN
easat-11245	299	7	and	and	CCONJ
easat-11245	299	8	technology	technology	NOUN
easat-11245	299	9	issn	issn	PROPN
easat-11245	299	10	:	:	PUNCT
easat-11245	299	11	2576	2576	NUM
easat-11245	299	12	-	-	SYM
easat-11245	299	13	8484	8484	NUM
easat-11245	299	14	vol	vol	NOUN
easat-11245	299	15	.	.	PROPN
easat-11245	300	1	9	9	NUM
easat-11245	300	2	,	,	PUNCT
easat-11245	300	3	no	no	INTJ
easat-11245	300	4	.	.	NOUN
easat-11245	300	5	11	11	NUM
easat-11245	300	6	:	:	SYM
easat-11245	300	7	1443	1443	NUM
easat-11245	300	8	-	-	SYM
easat-11245	300	9	1452	1452	NUM
easat-11245	300	10	,	,	PUNCT
easat-11245	300	11	2025	2025	NUM
easat-11245	300	12	doi	doi	NOUN
easat-11245	300	13	:	:	PUNCT
easat-11245	300	14	10.55214/2576	10.55214/2576	NUM
easat-11245	300	15	-	-	SYM
easat-11245	300	16	8484.v9i11.11245	8484.v9i11.11245	NUM
easat-11245	300	17	©	©	ADP
easat-11245	300	18	2025	2025	NUM
easat-11245	300	19	by	by	ADP
easat-11245	300	20	the	the	DET
easat-11245	300	21	author	author	NOUN
easat-11245	300	22	;	;	PUNCT
easat-11245	300	23	licensee	licensee	PROPN
easat-11245	300	24	learning	learning	NOUN
easat-11245	300	25	gate	gate	NOUN
easat-11245	301	1	[	[	X
easat-11245	301	2	20	20	NUM
easat-11245	301	3	]	]	PUNCT
easat-11245	301	4	a.	a.	NOUN
easat-11245	301	5	l.	l.	PROPN
easat-11245	301	6	alter	alter	PROPN
easat-11245	301	7	and	and	CCONJ
easat-11245	301	8	d.	d.	PROPN
easat-11245	301	9	m.	m.	PROPN
easat-11245	301	10	oppenheimer	oppenheimer	PROPN
easat-11245	301	11	,	,	PUNCT
easat-11245	301	12	"	"	PUNCT
easat-11245	301	13	uniting	unite	VERB
easat-11245	301	14	the	the	DET
easat-11245	301	15	tribes	tribe	NOUN
easat-11245	301	16	of	of	ADP
easat-11245	301	17	fluency	fluency	NOUN
easat-11245	301	18	to	to	PART
easat-11245	301	19	form	form	VERB
easat-11245	301	20	a	a	DET
easat-11245	301	21	metacognitive	metacognitive	ADJ
easat-11245	301	22	nation	nation	NOUN
easat-11245	301	23	,	,	PUNCT
easat-11245	301	24	"	"	PUNCT
easat-11245	301	25	personality	personality	NOUN
easat-11245	301	26	and	and	CCONJ
easat-11245	301	27	social	social	ADJ
easat-11245	301	28	psychology	psychology	NOUN
easat-11245	301	29	review	review	NOUN
easat-11245	301	30	,	,	PUNCT
easat-11245	301	31	vol	vol	NOUN
easat-11245	301	32	.	.	PROPN
easat-11245	301	33	13	13	NUM
easat-11245	301	34	,	,	PUNCT
easat-11245	301	35	no	no	INTJ
easat-11245	301	36	.	.	NOUN
easat-11245	301	37	3	3	NUM
easat-11245	301	38	,	,	PUNCT
easat-11245	301	39	pp	pp	ADJ
easat-11245	301	40	.	.	PUNCT
easat-11245	302	1	219	219	NUM
easat-11245	302	2	-	-	SYM
easat-11245	302	3	235	235	NUM
easat-11245	302	4	,	,	PUNCT
easat-11245	302	5	2009	2009	NUM
easat-11245	302	6	.	.	PUNCT
easat-11245	303	1	https://doi.org/10.1177/1088868309341564	https://doi.org/10.1177/1088868309341564	X
easat-11245	304	1	[	[	X
easat-11245	304	2	21	21	NUM
easat-11245	304	3	]	]	PUNCT
easat-11245	304	4	k.	k.	PROPN
easat-11245	304	5	l.	l.	PROPN
easat-11245	304	6	keller	keller	PROPN
easat-11245	304	7	,	,	PUNCT
easat-11245	304	8	"	"	PUNCT
easat-11245	304	9	conceptualizing	conceptualize	VERB
easat-11245	304	10	,	,	PUNCT
easat-11245	304	11	measuring	measuring	NOUN
easat-11245	304	12	,	,	PUNCT
easat-11245	304	13	and	and	CCONJ
easat-11245	304	14	managing	manage	VERB
easat-11245	304	15	customer	customer	NOUN
easat-11245	304	16	-	-	PUNCT
easat-11245	304	17	based	base	VERB
easat-11245	304	18	brand	brand	NOUN
easat-11245	304	19	equity	equity	NOUN
easat-11245	304	20	,	,	PUNCT
easat-11245	304	21	"	"	PUNCT
easat-11245	304	22	journal	journal	NOUN
easat-11245	304	23	of	of	ADP
easat-11245	304	24	marketing	marketing	NOUN
easat-11245	304	25	,	,	PUNCT
easat-11245	304	26	vol	vol	NOUN
easat-11245	304	27	.	.	PROPN
easat-11245	304	28	57	57	NUM
easat-11245	304	29	,	,	PUNCT
easat-11245	304	30	no	no	INTJ
easat-11245	304	31	.	.	NOUN
easat-11245	304	32	1	1	NUM
easat-11245	304	33	,	,	PUNCT
easat-11245	304	34	pp	pp	ADJ
easat-11245	304	35	.	.	PUNCT
easat-11245	305	1	1	1	NUM
easat-11245	305	2	-	-	SYM
easat-11245	305	3	22	22	NUM
easat-11245	305	4	,	,	PUNCT
easat-11245	305	5	1993	1993	NUM
easat-11245	305	6	.	.	PUNCT
easat-11245	306	1	https://doi.org/10.1177/002224299305700101	https://doi.org/10.1177/002224299305700101	NOUN
easat-11245	307	1	[	[	X
easat-11245	307	2	22	22	NUM
easat-11245	307	3	]	]	PUNCT
easat-11245	307	4	m.	m.	NOUN
easat-11245	307	5	walker	walker	PROPN
easat-11245	307	6	,	,	PUNCT
easat-11245	307	7	t.	t.	PROPN
easat-11245	307	8	hall	hall	PROPN
easat-11245	307	9	,	,	PUNCT
easat-11245	307	10	s.	s.	PROPN
easat-11245	307	11	y.	y.	PROPN
easat-11245	307	12	todd	todd	PROPN
easat-11245	307	13	,	,	PUNCT
easat-11245	307	14	and	and	CCONJ
easat-11245	307	15	a.	a.	PROPN
easat-11245	307	16	kent	kent	PROPN
easat-11245	307	17	,	,	PUNCT
easat-11245	307	18	"	"	PUNCT
easat-11245	307	19	does	do	AUX
easat-11245	307	20	your	your	PRON
easat-11245	307	21	sponsor	sponsor	NOUN
easat-11245	307	22	affect	affect	VERB
easat-11245	307	23	my	my	PRON
easat-11245	307	24	perception	perception	NOUN
easat-11245	307	25	of	of	ADP
easat-11245	307	26	the	the	DET
easat-11245	307	27	event	event	NOUN
easat-11245	307	28	?	?	PUNCT
easat-11245	308	1	the	the	DET
easat-11245	308	2	role	role	NOUN
easat-11245	308	3	of	of	ADP
easat-11245	308	4	event	event	NOUN
easat-11245	308	5	sponsors	sponsor	NOUN
easat-11245	308	6	as	as	ADP
easat-11245	308	7	signals	signal	NOUN
easat-11245	308	8	,	,	PUNCT
easat-11245	308	9	"	"	PUNCT
easat-11245	308	10	sport	sport	NOUN
easat-11245	308	11	marketing	marketing	NOUN
easat-11245	308	12	quarterly	quarterly	ADV
easat-11245	308	13	,	,	PUNCT
easat-11245	308	14	vol	vol	NOUN
easat-11245	308	15	.	.	PROPN
easat-11245	308	16	20	20	NUM
easat-11245	308	17	,	,	PUNCT
easat-11245	308	18	no	no	INTJ
easat-11245	308	19	.	.	NOUN
easat-11245	308	20	3	3	NUM
easat-11245	308	21	,	,	PUNCT
easat-11245	308	22	pp	pp	ADJ
easat-11245	308	23	.	.	PUNCT
easat-11245	309	1	138	138	NUM
easat-11245	309	2	-	-	SYM
easat-11245	309	3	147	147	NUM
easat-11245	309	4	,	,	PUNCT
easat-11245	309	5	2011	2011	NUM
easat-11245	309	6	.	.	PUNCT
easat-11245	310	1	https://doi.org/10.1177/106169341102000303	https://doi.org/10.1177/106169341102000303	X
easat-11245	311	1	[	[	X
easat-11245	311	2	23	23	NUM
easat-11245	311	3	]	]	X
easat-11245	311	4	n.	n.	NOUN
easat-11245	311	5	spears	spear	NOUN
easat-11245	311	6	and	and	CCONJ
easat-11245	311	7	s.	s.	PROPN
easat-11245	311	8	n.	n.	PROPN
easat-11245	311	9	singh	singh	PROPN
easat-11245	311	10	,	,	PUNCT
easat-11245	311	11	"	"	PUNCT
easat-11245	311	12	measuring	measure	VERB
easat-11245	311	13	attitude	attitude	NOUN
easat-11245	311	14	toward	toward	ADP
easat-11245	311	15	the	the	DET
easat-11245	311	16	brand	brand	NOUN
easat-11245	311	17	and	and	CCONJ
easat-11245	311	18	purchase	purchase	NOUN
easat-11245	311	19	intentions	intention	NOUN
easat-11245	311	20	,	,	PUNCT
easat-11245	311	21	"	"	PUNCT
easat-11245	311	22	journal	journal	NOUN
easat-11245	311	23	of	of	ADP
easat-11245	311	24	current	current	ADJ
easat-11245	311	25	issues	issue	NOUN
easat-11245	311	26	&	&	CCONJ
easat-11245	311	27	research	research	NOUN
easat-11245	311	28	in	in	ADP
easat-11245	311	29	advertising	advertising	NOUN
easat-11245	311	30	,	,	PUNCT
easat-11245	311	31	vol	vol	NOUN
easat-11245	311	32	.	.	PROPN
easat-11245	311	33	26	26	NUM
easat-11245	311	34	,	,	PUNCT
easat-11245	311	35	no	no	INTJ
easat-11245	311	36	.	.	NOUN
easat-11245	311	37	2	2	NUM
easat-11245	311	38	,	,	PUNCT
easat-11245	311	39	pp	pp	ADJ
easat-11245	311	40	.	.	PUNCT
easat-11245	311	41	53	53	NUM
easat-11245	311	42	-	-	SYM
easat-11245	311	43	66	66	NUM
easat-11245	311	44	,	,	PUNCT
easat-11245	311	45	2004	2004	NUM
easat-11245	311	46	.	.	PUNCT
easat-11245	312	1	https://doi.org/10.1080/10641734.2004.10505164	https://doi.org/10.1080/10641734.2004.10505164	PUNCT
easat-11245	313	1	[	[	X
easat-11245	313	2	24	24	NUM
easat-11245	313	3	]	]	X
easat-11245	313	4	r.	r.	NOUN
easat-11245	313	5	speed	speed	NOUN
easat-11245	313	6	and	and	CCONJ
easat-11245	313	7	p.	p.	PROPN
easat-11245	313	8	thompson	thompson	PROPN
easat-11245	313	9	,	,	PUNCT
easat-11245	313	10	"	"	PUNCT
easat-11245	313	11	determinants	determinant	NOUN
easat-11245	313	12	of	of	ADP
easat-11245	313	13	sports	sport	NOUN
easat-11245	313	14	sponsorship	sponsorship	NOUN
easat-11245	313	15	response	response	NOUN
easat-11245	313	16	,	,	PUNCT
easat-11245	313	17	"	"	PUNCT
easat-11245	313	18	journal	journal	NOUN
easat-11245	313	19	of	of	ADP
easat-11245	313	20	the	the	DET
easat-11245	313	21	academy	academy	NOUN
easat-11245	313	22	of	of	ADP
easat-11245	313	23	marketing	marketing	NOUN
easat-11245	313	24	science	science	NOUN
easat-11245	313	25	,	,	PUNCT
easat-11245	313	26	vol	vol	NOUN
easat-11245	313	27	.	.	PROPN
easat-11245	313	28	28	28	NUM
easat-11245	313	29	,	,	PUNCT
easat-11245	313	30	no	no	INTJ
easat-11245	313	31	.	.	NOUN
easat-11245	313	32	2	2	NUM
easat-11245	313	33	,	,	PUNCT
easat-11245	313	34	pp	pp	ADJ
easat-11245	313	35	.	.	PUNCT
easat-11245	314	1	226	226	NUM
easat-11245	314	2	-	-	SYM
easat-11245	314	3	238	238	NUM
easat-11245	314	4	,	,	PUNCT
easat-11245	314	5	2000	2000	NUM
easat-11245	314	6	.	.	PUNCT
easat-11245	315	1	https://doi.org/10.1177/0092070300282004	https://doi.org/10.1177/0092070300282004	PROPN
easat-11245	315	2	https://doi.org/10.1177/1088868309341564	https://doi.org/10.1177/1088868309341564	ADP
easat-11245	315	3	https://doi.org/10.1177/002224299305700101	https://doi.org/10.1177/002224299305700101	NOUN
easat-11245	315	4	https://doi.org/10.1177/106169341102000303	https://doi.org/10.1177/106169341102000303	ADV
easat-11245	315	5	https://doi.org/10.1080/10641734.2004.10505164	https://doi.org/10.1080/10641734.2004.10505164	NOUN
easat-11245	315	6	https://doi.org/10.1177/0092070300282004	https://doi.org/10.1177/0092070300282004	NOUN