id	sid	tid	token	lemma	pos
easat-1791	1	1	edelweiss	edelweiss	PROPN
easat-1791	1	2	applied	apply	VERB
easat-1791	1	3	science	science	NOUN
easat-1791	1	4	and	and	CCONJ
easat-1791	1	5	technology	technology	NOUN
easat-1791	1	6	issn	issn	PROPN
easat-1791	1	7	:	:	PUNCT
easat-1791	1	8	2576	2576	NUM
easat-1791	1	9	-	-	SYM
easat-1791	1	10	8484	8484	NUM
easat-1791	1	11	vol	vol	NOUN
easat-1791	1	12	.	.	PROPN
easat-1791	1	13	8	8	NUM
easat-1791	1	14	,	,	PUNCT
easat-1791	1	15	no	no	INTJ
easat-1791	1	16	.	.	NOUN
easat-1791	1	17	5	5	NUM
easat-1791	1	18	,	,	PUNCT
easat-1791	1	19	883	883	NUM
easat-1791	1	20	-	-	SYM
easat-1791	1	21	891	891	NUM
easat-1791	1	22	2024	2024	NUM
easat-1791	1	23	publisher	publisher	NOUN
easat-1791	1	24	:	:	PUNCT
easat-1791	1	25	learning	learn	VERB
easat-1791	1	26	gate	gate	NOUN
easat-1791	1	27	doi	doi	PROPN
easat-1791	1	28	:	:	PUNCT
easat-1791	1	29	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	1	30	©	©	ADP
easat-1791	1	31	2024	2024	NUM
easat-1791	1	32	by	by	ADP
easat-1791	1	33	the	the	DET
easat-1791	1	34	authors	author	NOUN
easat-1791	1	35	;	;	PUNCT
easat-1791	1	36	licensee	licensee	PROPN
easat-1791	1	37	learning	learning	NOUN
easat-1791	1	38	gate	gate	NOUN
easat-1791	1	39	©	©	PROPN
easat-1791	1	40	2024	2024	NUM
easat-1791	1	41	by	by	ADP
easat-1791	1	42	the	the	DET
easat-1791	1	43	authors	author	NOUN
easat-1791	1	44	;	;	PUNCT
easat-1791	1	45	licensee	licensee	PROPN
easat-1791	1	46	learning	learn	VERB
easat-1791	1	47	gate	gate	NOUN
easat-1791	1	48	*	*	PUNCT
easat-1791	1	49	correspondence	correspondence	NOUN
easat-1791	1	50	:	:	PUNCT
easat-1791	1	51	dr.mohammadmomani@yahoo.com	dr.mohammadmomani@yahoo.com	X
easat-1791	1	52	exploring	explore	VERB
easat-1791	1	53	the	the	DET
easat-1791	1	54	impact	impact	NOUN
easat-1791	1	55	of	of	ADP
easat-1791	1	56	big	big	ADJ
easat-1791	1	57	data	datum	NOUN
easat-1791	1	58	on	on	ADP
easat-1791	1	59	companies	company	NOUN
easat-1791	1	60	'	'	PART
easat-1791	1	61	business	business	NOUN
easat-1791	1	62	intelligence	intelligence	NOUN
easat-1791	1	63	strategies	strategy	NOUN
easat-1791	1	64	in	in	ADP
easat-1791	1	65	the	the	DET
easat-1791	1	66	digital	digital	ADJ
easat-1791	1	67	era	era	NOUN
easat-1791	1	68	mohammad	mohammad	PROPN
easat-1791	1	69	musa	musa	PROPN
easat-1791	1	70	al	al	PROPN
easat-1791	1	71	-	-	PUNCT
easat-1791	1	72	momani1	momani1	PROPN
easat-1791	1	73	*	*	PROPN
easat-1791	1	74	,	,	PUNCT
easat-1791	1	75	israa	israa	ADJ
easat-1791	1	76	musa	musa	PROPN
easat-1791	1	77	al	al	PROPN
easat-1791	1	78	-	-	PUNCT
easat-1791	1	79	momani2	momani2	NOUN
easat-1791	1	80	1faculty	1faculty	NUM
easat-1791	1	81	of	of	ADP
easat-1791	1	82	economics	economic	NOUN
easat-1791	1	83	and	and	CCONJ
easat-1791	1	84	administrative	administrative	ADJ
easat-1791	1	85	sciences	science	NOUN
easat-1791	1	86	,	,	PUNCT
easat-1791	1	87	business	business	NOUN
easat-1791	1	88	information	information	NOUN
easat-1791	1	89	technology	technology	PROPN
easat-1791	1	90	department	department	PROPN
easat-1791	1	91	,	,	PUNCT
easat-1791	1	92	zarqa	zarqa	PROPN
easat-1791	1	93	university	university	PROPN
easat-1791	1	94	,	,	PUNCT
easat-1791	1	95	jordan	jordan	PROPN
easat-1791	1	96	dr.mohammadmomani@yahoo.com	dr.mohammadmomani@yahoo.com	PROPN
easat-1791	1	97	/	/	SYM
easat-1791	1	98	m.momani@zu.edu.jo	m.momani@zu.edu.jo	PROPN
easat-1791	1	99	(	(	PUNCT
easat-1791	1	100	m.m.a.m	m.m.a.m	PROPN
easat-1791	1	101	.	.	PUNCT
easat-1791	1	102	)	)	PUNCT
easat-1791	1	103	.	.	PUNCT
easat-1791	2	1	2faculty	2faculty	NUM
easat-1791	2	2	of	of	ADP
easat-1791	2	3	sharia	sharia	PROPN
easat-1791	2	4	and	and	CCONJ
easat-1791	2	5	islamic	islamic	ADJ
easat-1791	2	6	studies	study	NOUN
easat-1791	2	7	,	,	PUNCT
easat-1791	2	8	islamic	islamic	ADJ
easat-1791	2	9	jurisprudence	jurisprudence	NOUN
easat-1791	2	10	(	(	PUNCT
easat-1791	2	11	fiqh	fiqh	NOUN
easat-1791	2	12	)	)	PUNCT
easat-1791	2	13	department	department	NOUN
easat-1791	2	14	,	,	PUNCT
easat-1791	2	15	yarmouk	yarmouk	CCONJ
easat-1791	2	16	university	university	NOUN
easat-1791	2	17	,	,	PUNCT
easat-1791	2	18	jordan	jordan	PROPN
easat-1791	2	19	israamomani82@gmail.com	israamomani82@gmail.com	PROPN
easat-1791	2	20	/	/	SYM
easat-1791	2	21	israa.momani@yu.edu.jo	israa.momani@yu.edu.jo	ADJ
easat-1791	2	22	(	(	PUNCT
easat-1791	2	23	i.m.a.m	i.m.a.m	PROPN
easat-1791	2	24	.	.	PUNCT
easat-1791	2	25	)	)	PUNCT
easat-1791	2	26	.	.	PUNCT
easat-1791	3	1	abstract	abstract	ADV
easat-1791	3	2	:	:	PUNCT
easat-1791	3	3	using	use	VERB
easat-1791	3	4	a	a	DET
easat-1791	3	5	mixed	mixed	ADJ
easat-1791	3	6	-	-	PUNCT
easat-1791	3	7	method	method	NOUN
easat-1791	3	8	approach	approach	NOUN
easat-1791	3	9	,	,	PUNCT
easat-1791	3	10	this	this	DET
easat-1791	3	11	research	research	NOUN
easat-1791	3	12	examines	examine	VERB
easat-1791	3	13	how	how	SCONJ
easat-1791	3	14	big	big	ADJ
easat-1791	3	15	data	data	NOUN
easat-1791	3	16	affects	affect	VERB
easat-1791	3	17	business	business	NOUN
easat-1791	3	18	intelligence	intelligence	NOUN
easat-1791	3	19	strategies	strategy	NOUN
easat-1791	3	20	in	in	ADP
easat-1791	3	21	the	the	DET
easat-1791	3	22	digital	digital	ADJ
easat-1791	3	23	age	age	NOUN
easat-1791	3	24	.	.	PUNCT
easat-1791	4	1	it	it	PRON
easat-1791	4	2	points	point	VERB
easat-1791	4	3	out	out	ADP
easat-1791	4	4	the	the	DET
easat-1791	4	5	importance	importance	NOUN
easat-1791	4	6	of	of	ADP
easat-1791	4	7	the	the	DET
easat-1791	4	8	big	big	ADJ
easat-1791	4	9	data	datum	NOUN
easat-1791	4	10	analytic	analytic	ADJ
easat-1791	4	11	process	process	NOUN
easat-1791	4	12	in	in	ADP
easat-1791	4	13	decision	decision	NOUN
easat-1791	4	14	-	-	PUNCT
easat-1791	4	15	making	making	NOUN
easat-1791	4	16	,	,	PUNCT
easat-1791	4	17	strategic	strategic	ADJ
easat-1791	4	18	planning	planning	NOUN
easat-1791	4	19	,	,	PUNCT
easat-1791	4	20	and	and	CCONJ
easat-1791	4	21	identifying	identify	VERB
easat-1791	4	22	growth	growth	NOUN
easat-1791	4	23	opportunities	opportunity	NOUN
easat-1791	4	24	.	.	PUNCT
easat-1791	5	1	nevertheless	nevertheless	ADV
easat-1791	5	2	,	,	PUNCT
easat-1791	5	3	incorporating	incorporate	VERB
easat-1791	5	4	big	big	ADJ
easat-1791	5	5	data	datum	NOUN
easat-1791	5	6	into	into	ADP
easat-1791	5	7	business	business	NOUN
easat-1791	5	8	intelligence	intelligence	NOUN
easat-1791	5	9	strategies	strategy	NOUN
easat-1791	5	10	has	have	VERB
easat-1791	5	11	challenges	challenge	NOUN
easat-1791	5	12	:	:	PUNCT
easat-1791	5	13	complex	complex	ADJ
easat-1791	5	14	data	datum	NOUN
easat-1791	5	15	integration	integration	NOUN
easat-1791	5	16	,	,	PUNCT
easat-1791	5	17	privacy	privacy	NOUN
easat-1791	5	18	concerns	concern	NOUN
easat-1791	5	19	,	,	PUNCT
easat-1791	5	20	and	and	CCONJ
easat-1791	5	21	the	the	DET
easat-1791	5	22	availability	availability	NOUN
easat-1791	5	23	of	of	ADP
easat-1791	5	24	skilled	skilled	ADJ
easat-1791	5	25	analysts	analyst	NOUN
easat-1791	5	26	.	.	PUNCT
easat-1791	6	1	nonetheless	nonetheless	ADV
easat-1791	6	2	,	,	PUNCT
easat-1791	6	3	its	its	PRON
easat-1791	6	4	potential	potential	NOUN
easat-1791	6	5	to	to	PART
easat-1791	6	6	drive	drive	VERB
easat-1791	6	7	innovation	innovation	NOUN
easat-1791	6	8	and	and	CCONJ
easat-1791	6	9	growth	growth	NOUN
easat-1791	6	10	is	be	AUX
easat-1791	6	11	nonnegotiable	nonnegotiable	ADJ
easat-1791	6	12	.	.	PUNCT
easat-1791	7	1	the	the	DET
easat-1791	7	2	study	study	NOUN
easat-1791	7	3	findings	finding	NOUN
easat-1791	7	4	contribute	contribute	VERB
easat-1791	7	5	valuable	valuable	ADJ
easat-1791	7	6	insights	insight	NOUN
easat-1791	7	7	to	to	ADP
easat-1791	7	8	organizations	organization	NOUN
easat-1791	7	9	looking	look	VERB
easat-1791	7	10	to	to	PART
easat-1791	7	11	effectively	effectively	ADV
easat-1791	7	12	navigate	navigate	VERB
easat-1791	7	13	the	the	DET
easat-1791	7	14	embrace	embrace	NOUN
easat-1791	7	15	of	of	ADP
easat-1791	7	16	big	big	ADJ
easat-1791	7	17	data	datum	NOUN
easat-1791	7	18	and	and	CCONJ
easat-1791	7	19	thrive	thrive	VERB
easat-1791	7	20	in	in	ADP
easat-1791	7	21	a	a	DET
easat-1791	7	22	data	data	NOUN
easat-1791	7	23	-	-	PUNCT
easat-1791	7	24	rich	rich	ADJ
easat-1791	7	25	digital	digital	ADJ
easat-1791	7	26	age	age	NOUN
easat-1791	7	27	as	as	SCONJ
easat-1791	7	28	more	more	ADJ
easat-1791	7	29	businesses	business	NOUN
easat-1791	7	30	embrace	embrace	VERB
easat-1791	7	31	datadriven	datadriven	ADJ
easat-1791	7	32	decision	decision	NOUN
easat-1791	7	33	-	-	PUNCT
easat-1791	7	34	making	making	NOUN
easat-1791	7	35	,	,	PUNCT
easat-1791	7	36	the	the	DET
easat-1791	7	37	implications	implication	NOUN
easat-1791	7	38	of	of	ADP
easat-1791	7	39	this	this	DET
easat-1791	7	40	research	research	NOUN
easat-1791	7	41	extend	extend	VERB
easat-1791	7	42	beyond	beyond	ADP
easat-1791	7	43	individual	individual	ADJ
easat-1791	7	44	organizations	organization	NOUN
easat-1791	7	45	this	this	DET
easat-1791	7	46	study	study	NOUN
easat-1791	7	47	adds	add	VERB
easat-1791	7	48	to	to	ADP
easat-1791	7	49	existing	exist	VERB
easat-1791	7	50	knowledge	knowledge	NOUN
easat-1791	7	51	in	in	ADP
easat-1791	7	52	the	the	DET
easat-1791	7	53	field	field	NOUN
easat-1791	7	54	by	by	ADP
easat-1791	7	55	shedding	shed	VERB
easat-1791	7	56	light	light	NOUN
easat-1791	7	57	on	on	ADP
easat-1791	7	58	the	the	DET
easat-1791	7	59	evolving	evolve	VERB
easat-1791	7	60	landscape	landscape	NOUN
easat-1791	7	61	of	of	ADP
easat-1791	7	62	big	big	ADJ
easat-1791	7	63	data	datum	NOUN
easat-1791	7	64	in	in	ADP
easat-1791	7	65	business	business	NOUN
easat-1791	7	66	science	science	NOUN
easat-1791	7	67	approaches	approach	NOUN
easat-1791	7	68	that	that	PRON
easat-1791	7	69	shape	shape	VERB
easat-1791	7	70	industry	industry	NOUN
easat-1791	7	71	,	,	PUNCT
easat-1791	7	72	both	both	CCONJ
easat-1791	7	73	economic	economic	ADJ
easat-1791	7	74	and	and	CCONJ
easat-1791	7	75	societal	societal	ADJ
easat-1791	7	76	.	.	PUNCT
easat-1791	8	1	organizations	organization	NOUN
easat-1791	8	2	are	be	AUX
easat-1791	8	3	recommended	recommend	VERB
easat-1791	8	4	to	to	PART
easat-1791	8	5	take	take	VERB
easat-1791	8	6	the	the	DET
easat-1791	8	7	practical	practical	ADJ
easat-1791	8	8	advice	advice	NOUN
easat-1791	8	9	of	of	ADP
easat-1791	8	10	this	this	DET
easat-1791	8	11	survey	survey	NOUN
easat-1791	8	12	to	to	PART
easat-1791	8	13	gain	gain	VERB
easat-1791	8	14	the	the	DET
easat-1791	8	15	full	full	ADJ
easat-1791	8	16	benefits	benefit	NOUN
easat-1791	8	17	from	from	ADP
easat-1791	8	18	big	big	ADJ
easat-1791	8	19	data	datum	NOUN
easat-1791	8	20	and	and	CCONJ
easat-1791	8	21	unleash	unleash	VERB
easat-1791	8	22	its	its	PRON
easat-1791	8	23	transformative	transformative	ADJ
easat-1791	8	24	power	power	NOUN
easat-1791	8	25	.	.	PUNCT
easat-1791	9	1	as	as	SCONJ
easat-1791	9	2	the	the	DET
easat-1791	9	3	digital	digital	ADJ
easat-1791	9	4	age	age	NOUN
easat-1791	9	5	evolves	evolve	VERB
easat-1791	9	6	,	,	PUNCT
easat-1791	9	7	businesses	business	NOUN
easat-1791	9	8	must	must	AUX
easat-1791	9	9	embrace	embrace	VERB
easat-1791	9	10	big	big	ADJ
easat-1791	9	11	data	datum	NOUN
easat-1791	9	12	to	to	PART
easat-1791	9	13	remain	remain	VERB
easat-1791	9	14	competitive	competitive	ADJ
easat-1791	9	15	and	and	CCONJ
easat-1791	9	16	flexible	flexible	ADJ
easat-1791	9	17	amid	amid	ADP
easat-1791	9	18	dynamic	dynamic	ADJ
easat-1791	9	19	market	market	NOUN
easat-1791	9	20	forces	force	NOUN
easat-1791	9	21	.	.	PUNCT
easat-1791	10	1	keywords	keyword	NOUN
easat-1791	10	2	:	:	PUNCT
easat-1791	10	3	big	big	ADJ
easat-1791	10	4	data	datum	NOUN
easat-1791	10	5	,	,	PUNCT
easat-1791	10	6	business	business	NOUN
easat-1791	10	7	intelligence	intelligence	NOUN
easat-1791	10	8	,	,	PUNCT
easat-1791	10	9	data	datum	NOUN
easat-1791	10	10	-	-	PUNCT
easat-1791	10	11	driven	drive	VERB
easat-1791	10	12	,	,	PUNCT
easat-1791	10	13	decision	decision	NOUN
easat-1791	10	14	-	-	PUNCT
easat-1791	10	15	making	making	NOUN
easat-1791	10	16	,	,	PUNCT
easat-1791	10	17	digital	digital	ADJ
easat-1791	10	18	era	era	NOUN
easat-1791	10	19	,	,	PUNCT
easat-1791	10	20	predictive	predictive	ADJ
easat-1791	10	21	analytics	analytic	NOUN
easat-1791	10	22	.	.	PUNCT
easat-1791	11	1	1	1	X
easat-1791	11	2	.	.	X
easat-1791	11	3	introduction	introduction	NOUN
easat-1791	11	4	within	within	ADP
easat-1791	11	5	today	today	NOUN
easat-1791	11	6	’s	’s	PART
easat-1791	11	7	digitalized	digitalized	ADJ
easat-1791	11	8	era	era	NOUN
easat-1791	11	9	,	,	PUNCT
easat-1791	11	10	many	many	ADJ
easat-1791	11	11	firms	firm	NOUN
easat-1791	11	12	gather	gather	VERB
easat-1791	11	13	huge	huge	ADJ
easat-1791	11	14	volumes	volume	NOUN
easat-1791	11	15	of	of	ADP
easat-1791	11	16	information	information	NOUN
easat-1791	11	17	obtained	obtain	VERB
easat-1791	11	18	from	from	ADP
easat-1791	11	19	different	different	ADJ
easat-1791	11	20	sources	source	NOUN
easat-1791	11	21	commonly	commonly	ADV
easat-1791	11	22	referred	refer	VERB
easat-1791	11	23	to	to	ADP
easat-1791	11	24	as	as	ADP
easat-1791	11	25	big	big	ADJ
easat-1791	11	26	data	datum	NOUN
easat-1791	11	27	.	.	PUNCT
easat-1791	12	1	through	through	ADP
easat-1791	12	2	the	the	DET
easat-1791	12	3	process	process	NOUN
easat-1791	12	4	of	of	ADP
easat-1791	12	5	big	big	ADJ
easat-1791	12	6	data	datum	NOUN
easat-1791	12	7	analytics	analytic	NOUN
easat-1791	12	8	,	,	PUNCT
easat-1791	12	9	companies	company	NOUN
easat-1791	12	10	can	can	AUX
easat-1791	12	11	transform	transform	VERB
easat-1791	12	12	their	their	PRON
easat-1791	12	13	business	business	NOUN
easat-1791	12	14	model	model	NOUN
easat-1791	12	15	to	to	PART
easat-1791	12	16	create	create	VERB
easat-1791	12	17	new	new	ADJ
easat-1791	12	18	ways	way	NOUN
easat-1791	12	19	of	of	ADP
easat-1791	12	20	monetizing	monetizing	NOUN
easat-1791	12	21	and	and	CCONJ
easat-1791	12	22	enhancing	enhance	VERB
easat-1791	12	23	customer	customer	NOUN
easat-1791	12	24	experience	experience	NOUN
easat-1791	12	25	.	.	PUNCT
easat-1791	13	1	hence	hence	ADV
easat-1791	13	2	,	,	PUNCT
easat-1791	13	3	for	for	ADP
easat-1791	13	4	organizations	organization	NOUN
easat-1791	13	5	seeking	seek	VERB
easat-1791	13	6	competitive	competitive	ADJ
easat-1791	13	7	advantage	advantage	NOUN
easat-1791	13	8	,	,	PUNCT
easat-1791	13	9	drive	drive	VERB
easat-1791	13	10	their	their	PRON
easat-1791	13	11	decisions	decision	NOUN
easat-1791	13	12	using	use	VERB
easat-1791	13	13	data	datum	NOUN
easat-1791	13	14	and	and	CCONJ
easat-1791	13	15	survive	survive	VERB
easat-1791	13	16	the	the	DET
easat-1791	13	17	complex	complex	ADJ
easat-1791	13	18	market	market	NOUN
easat-1791	13	19	surroundings	surrounding	NOUN
easat-1791	13	20	;	;	PUNCT
easat-1791	13	21	it	it	PRON
easat-1791	13	22	is	be	AUX
easat-1791	13	23	impossible	impossible	ADJ
easat-1791	13	24	not	not	PART
easat-1791	13	25	to	to	PART
easat-1791	13	26	realize	realize	VERB
easat-1791	13	27	the	the	DET
easat-1791	13	28	huge	huge	ADJ
easat-1791	13	29	importance	importance	NOUN
easat-1791	13	30	of	of	ADP
easat-1791	13	31	harnessing	harness	VERB
easat-1791	13	32	the	the	DET
easat-1791	13	33	power	power	NOUN
easat-1791	13	34	of	of	ADP
easat-1791	13	35	big	big	ADJ
easat-1791	13	36	data	datum	NOUN
easat-1791	13	37	big	big	ADJ
easat-1791	13	38	data	data	NOUN
easat-1791	13	39	integration	integration	NOUN
easat-1791	13	40	into	into	ADP
easat-1791	13	41	intelligent	intelligent	ADJ
easat-1791	13	42	design	design	NOUN
easat-1791	13	43	enterprises	enterprise	NOUN
easat-1791	13	44	promises	promise	VERB
easat-1791	13	45	to	to	PART
easat-1791	13	46	unlock	unlock	VERB
easat-1791	13	47	insights	insight	NOUN
easat-1791	13	48	that	that	PRON
easat-1791	13	49	might	might	AUX
easat-1791	13	50	be	be	AUX
easat-1791	13	51	crucial	crucial	ADJ
easat-1791	13	52	in	in	ADP
easat-1791	13	53	predicting	predict	VERB
easat-1791	13	54	trends	trend	NOUN
easat-1791	13	55	that	that	PRON
easat-1791	13	56	may	may	AUX
easat-1791	13	57	soon	soon	ADV
easat-1791	13	58	become	become	VERB
easat-1791	13	59	relevant	relevant	ADJ
easat-1791	13	60	or	or	CCONJ
easat-1791	13	61	beyond	beyond	ADP
easat-1791	13	62	as	as	ADV
easat-1791	13	63	well	well	ADV
easat-1791	13	64	as	as	ADP
easat-1791	13	65	finding	find	VERB
easat-1791	13	66	new	new	ADJ
easat-1791	13	67	paths	path	NOUN
easat-1791	13	68	for	for	ADP
easat-1791	13	69	growth	growth	NOUN
easat-1791	13	70	.	.	PUNCT
easat-1791	14	1	nonetheless	nonetheless	ADV
easat-1791	14	2	,	,	PUNCT
easat-1791	14	3	while	while	SCONJ
easat-1791	14	4	this	this	DET
easat-1791	14	5	trend	trend	NOUN
easat-1791	14	6	has	have	AUX
easat-1791	14	7	grown	grow	VERB
easat-1791	14	8	substantially	substantially	ADV
easat-1791	14	9	also	also	ADV
easat-1791	14	10	poses	pose	VERB
easat-1791	14	11	some	some	DET
easat-1791	14	12	challenges	challenge	NOUN
easat-1791	14	13	like	like	ADP
easat-1791	14	14	privacy	privacy	NOUN
easat-1791	14	15	issues	issue	NOUN
easat-1791	14	16	related	relate	VERB
easat-1791	14	17	to	to	AUX
easat-1791	14	18	complex	complex	ADJ
easat-1791	14	19	it	it	PRON
easat-1791	14	20	environments	environment	NOUN
easat-1791	14	21	and	and	CCONJ
easat-1791	14	22	low	low	ADJ
easat-1791	14	23	levels	level	NOUN
easat-1791	14	24	within	within	ADP
easat-1791	14	25	some	some	DET
easat-1791	14	26	sections	section	NOUN
easat-1791	14	27	that	that	PRON
easat-1791	14	28	need	need	VERB
easat-1791	14	29	skilled	skilled	ADJ
easat-1791	14	30	professionals	professional	NOUN
easat-1791	14	31	who	who	PRON
easat-1791	14	32	can	can	AUX
easat-1791	14	33	offer	offer	VERB
easat-1791	14	34	recommendations	recommendation	NOUN
easat-1791	14	35	on	on	ADP
easat-1791	14	36	how	how	SCONJ
easat-1791	14	37	operational	operational	ADJ
easat-1791	14	38	effectiveness	effectiveness	NOUN
easat-1791	14	39	and	and	CCONJ
easat-1791	14	40	decision	decision	NOUN
easat-1791	14	41	support	support	NOUN
easat-1791	14	42	systems	system	NOUN
easat-1791	14	43	such	such	ADJ
easat-1791	14	44	as	as	ADP
easat-1791	14	45	strategic	strategic	ADJ
easat-1791	14	46	planning	planning	NOUN
easat-1791	14	47	at	at	ADP
easat-1791	14	48	each	each	DET
easat-1791	14	49	stage	stage	NOUN
easat-1791	14	50	plus	plus	CCONJ
easat-1791	14	51	potential	potential	ADJ
easat-1791	14	52	organizational	organizational	ADJ
easat-1791	14	53	n	n	CCONJ
easat-1791	14	54	diverse	diverse	ADJ
easat-1791	14	55	sectors	sector	NOUN
easat-1791	14	56	changes	change	NOUN
easat-1791	14	57	could	could	AUX
easat-1791	14	58	be	be	AUX
easat-1791	14	59	enhanced	enhance	VERB
easat-1791	14	60	through	through	ADP
easat-1791	14	61	increased	increase	VERB
easat-1791	14	62	quality	quality	NOUN
easat-1791	14	63	information	information	NOUN
easat-1791	14	64	coming	come	VERB
easat-1791	14	65	out	out	ADP
easat-1791	14	66	of	of	ADP
easat-1791	14	67	such	such	ADJ
easat-1791	14	68	processes	process	NOUN
easat-1791	14	69	the	the	DET
easat-1791	14	70	purpose	purpose	NOUN
easat-1791	14	71	of	of	ADP
easat-1791	14	72	this	this	DET
easat-1791	14	73	study	study	NOUN
easat-1791	14	74	was	be	AUX
easat-1791	14	75	to	to	PART
easat-1791	14	76	comprehensively	comprehensively	ADV
easat-1791	14	77	understand	understand	VERB
easat-1791	14	78	how	how	SCONJ
easat-1791	14	79	big	big	ADJ
easat-1791	14	80	data	data	NOUN
easat-1791	14	81	has	have	AUX
easat-1791	14	82	affected	affect	VERB
easat-1791	14	83	business	business	NOUN
easat-1791	14	84	intelligence	intelligence	NOUN
easat-1791	14	85	strategies	strategy	NOUN
easat-1791	14	86	about	about	ADP
easat-1791	14	87	the	the	DET
easat-1791	14	88	digital	digital	ADJ
easat-1791	14	89	age	age	NOUN
easat-1791	14	90	.	.	PUNCT
easat-1791	15	1	it	it	PRON
easat-1791	15	2	is	be	AUX
easat-1791	15	3	important	important	ADJ
easat-1791	15	4	to	to	PART
easat-1791	15	5	recognize	recognize	VERB
easat-1791	15	6	the	the	DET
easat-1791	15	7	importance	importance	NOUN
easat-1791	15	8	of	of	ADP
easat-1791	15	9	this	this	DET
easat-1791	15	10	research	research	NOUN
easat-1791	15	11	for	for	ADP
easat-1791	15	12	several	several	ADJ
easat-1791	15	13	reasons	reason	NOUN
easat-1791	15	14	.	.	PUNCT
easat-1791	16	1	first	first	ADV
easat-1791	16	2	,	,	PUNCT
easat-1791	16	3	the	the	DET
easat-1791	16	4	study	study	NOUN
easat-1791	16	5	contributes	contribute	VERB
easat-1791	16	6	to	to	ADP
easat-1791	16	7	the	the	DET
easat-1791	16	8	existing	exist	VERB
easat-1791	16	9	body	body	NOUN
easat-1791	16	10	of	of	ADP
easat-1791	16	11	knowledge	knowledge	NOUN
easat-1791	16	12	by	by	ADP
easat-1791	16	13	illuminating	illuminate	VERB
easat-1791	16	14	the	the	DET
easat-1791	16	15	evolving	evolve	VERB
easat-1791	16	16	relationship	relationship	NOUN
easat-1791	16	17	between	between	ADP
easat-1791	16	18	big	big	ADJ
easat-1791	16	19	data	datum	NOUN
easat-1791	16	20	and	and	CCONJ
easat-1791	16	21	business	business	NOUN
easat-1791	16	22	intelligence	intelligence	NOUN
easat-1791	16	23	.	.	PUNCT
easat-1791	17	1	it	it	PRON
easat-1791	17	2	884	884	NUM
easat-1791	17	3	edelweiss	edelweiss	PROPN
easat-1791	17	4	applied	apply	VERB
easat-1791	17	5	science	science	NOUN
easat-1791	17	6	and	and	CCONJ
easat-1791	17	7	technology	technology	NOUN
easat-1791	17	8	issn	issn	PROPN
easat-1791	17	9	:	:	PUNCT
easat-1791	17	10	2576	2576	NUM
easat-1791	17	11	-	-	SYM
easat-1791	17	12	8484	8484	NUM
easat-1791	17	13	vol	vol	NOUN
easat-1791	17	14	.	.	PROPN
easat-1791	18	1	8	8	NUM
easat-1791	18	2	,	,	PUNCT
easat-1791	18	3	no	no	INTJ
easat-1791	18	4	.	.	NOUN
easat-1791	18	5	5	5	NUM
easat-1791	18	6	:	:	SYM
easat-1791	18	7	883	883	NUM
easat-1791	18	8	-	-	PUNCT
easat-1791	18	9	891	891	NUM
easat-1791	18	10	,	,	PUNCT
easat-1791	18	11	2024	2024	NUM
easat-1791	18	12	doi	doi	NOUN
easat-1791	18	13	:	:	PUNCT
easat-1791	18	14	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	18	15	©	©	ADP
easat-1791	18	16	2024	2024	NUM
easat-1791	18	17	by	by	ADP
easat-1791	18	18	the	the	DET
easat-1791	18	19	authors	author	NOUN
easat-1791	18	20	;	;	PUNCT
easat-1791	18	21	licensee	licensee	PROPN
easat-1791	18	22	learning	learn	VERB
easat-1791	18	23	gate	gate	PROPN
easat-1791	18	24	delves	delf	NOUN
easat-1791	18	25	into	into	ADP
easat-1791	18	26	how	how	SCONJ
easat-1791	18	27	companies	company	NOUN
easat-1791	18	28	can	can	AUX
easat-1791	18	29	use	use	VERB
easat-1791	18	30	big	big	ADJ
easat-1791	18	31	data	datum	NOUN
easat-1791	18	32	to	to	PART
easat-1791	18	33	make	make	VERB
easat-1791	18	34	rational	rational	ADJ
easat-1791	18	35	decisions	decision	NOUN
easat-1791	18	36	and	and	CCONJ
easat-1791	18	37	gain	gain	VERB
easat-1791	18	38	a	a	DET
easat-1791	18	39	competitive	competitive	ADJ
easat-1791	18	40	edge	edge	NOUN
easat-1791	18	41	in	in	ADP
easat-1791	18	42	today	today	NOUN
easat-1791	18	43	’s	’s	PART
easat-1791	18	44	data	data	NOUN
easat-1791	18	45	-	-	PUNCT
easat-1791	18	46	driven	drive	VERB
easat-1791	18	47	world	world	NOUN
easat-1791	18	48	.	.	PUNCT
easat-1791	19	1	the	the	DET
easat-1791	19	2	problem	problem	NOUN
easat-1791	19	3	statement	statement	NOUN
easat-1791	19	4	is	be	AUX
easat-1791	19	5	based	base	VERB
easat-1791	19	6	on	on	ADP
easat-1791	19	7	the	the	DET
easat-1791	19	8	fact	fact	NOUN
easat-1791	19	9	that	that	SCONJ
easat-1791	19	10	companies	company	NOUN
easat-1791	19	11	face	face	VERB
easat-1791	19	12	the	the	DET
easat-1791	19	13	challenge	challenge	NOUN
easat-1791	19	14	of	of	ADP
easat-1791	19	15	dealing	deal	VERB
easat-1791	19	16	with	with	ADP
easat-1791	19	17	large	large	ADJ
easat-1791	19	18	amounts	amount	NOUN
easat-1791	19	19	of	of	ADP
easat-1791	19	20	data	datum	NOUN
easat-1791	19	21	,	,	PUNCT
easat-1791	19	22	or	or	CCONJ
easat-1791	19	23	"	"	PUNCT
easat-1791	19	24	big	big	ADJ
easat-1791	19	25	data	datum	NOUN
easat-1791	19	26	,	,	PUNCT
easat-1791	19	27	"	"	PUNCT
easat-1791	19	28	generated	generate	VERB
easat-1791	19	29	in	in	ADP
easat-1791	19	30	the	the	DET
easat-1791	19	31	digital	digital	ADJ
easat-1791	19	32	age	age	NOUN
easat-1791	19	33	.	.	PUNCT
easat-1791	20	1	while	while	SCONJ
easat-1791	20	2	this	this	DET
easat-1791	20	3	data	data	NOUN
easat-1791	20	4	has	have	VERB
easat-1791	20	5	the	the	DET
easat-1791	20	6	potential	potential	NOUN
easat-1791	20	7	to	to	PART
easat-1791	20	8	improve	improve	VERB
easat-1791	20	9	decision	decision	NOUN
easat-1791	20	10	-	-	PUNCT
easat-1791	20	11	making	making	NOUN
easat-1791	20	12	and	and	CCONJ
easat-1791	20	13	to	to	ADP
easat-1791	20	14	the	the	DET
easat-1791	20	15	valuable	valuable	ADJ
easat-1791	20	16	insights	insight	NOUN
easat-1791	20	17	that	that	PRON
easat-1791	20	18	have	have	AUX
easat-1791	20	19	been	be	AUX
easat-1791	20	20	obtained	obtain	VERB
easat-1791	20	21	,	,	PUNCT
easat-1791	20	22	the	the	DET
easat-1791	20	23	quantity	quantity	NOUN
easat-1791	20	24	of	of	ADP
easat-1791	20	25	which	which	PRON
easat-1791	20	26	is	be	AUX
easat-1791	20	27	valuable	valuable	ADJ
easat-1791	20	28	and	and	CCONJ
easat-1791	20	29	the	the	DET
easat-1791	20	30	complexity	complexity	NOUN
easat-1791	20	31	makes	make	VERB
easat-1791	20	32	it	it	PRON
easat-1791	20	33	difficult	difficult	ADJ
easat-1791	20	34	to	to	PART
easat-1791	20	35	understand	understand	VERB
easat-1791	20	36	and	and	CCONJ
easat-1791	20	37	apply	apply	VERB
easat-1791	20	38	them	they	PRON
easat-1791	20	39	effectively	effectively	ADV
easat-1791	20	40	how	how	SCONJ
easat-1791	20	41	to	to	PART
easat-1791	20	42	use	use	VERB
easat-1791	20	43	them	they	PRON
easat-1791	20	44	and	and	CCONJ
easat-1791	20	45	to	to	PART
easat-1791	20	46	meet	meet	VERB
easat-1791	20	47	the	the	DET
easat-1791	20	48	challenges	challenge	NOUN
easat-1791	20	49	they	they	PRON
easat-1791	20	50	pose	pose	VERB
easat-1791	20	51	,	,	PUNCT
easat-1791	20	52	such	such	ADJ
easat-1791	20	53	as	as	ADP
easat-1791	20	54	creating	create	VERB
easat-1791	20	55	privacy	privacy	NOUN
easat-1791	20	56	fencing	fencing	NOUN
easat-1791	20	57	and	and	CCONJ
easat-1791	20	58	ensuring	ensure	VERB
easat-1791	20	59	data	datum	NOUN
easat-1791	20	60	integrity	integrity	NOUN
easat-1791	20	61	.	.	PUNCT
easat-1791	21	1	big	big	ADJ
easat-1791	21	2	data	datum	NOUN
easat-1791	21	3	has	have	VERB
easat-1791	21	4	the	the	DET
easat-1791	21	5	potential	potential	NOUN
easat-1791	21	6	to	to	PART
easat-1791	21	7	change	change	VERB
easat-1791	21	8	how	how	SCONJ
easat-1791	21	9	companies	company	NOUN
easat-1791	21	10	make	make	VERB
easat-1791	21	11	critical	critical	ADJ
easat-1791	21	12	decisions	decision	NOUN
easat-1791	21	13	,	,	PUNCT
easat-1791	21	14	including	include	VERB
easat-1791	21	15	long	long	ADJ
easat-1791	21	16	-	-	PUNCT
easat-1791	21	17	term	term	NOUN
easat-1791	21	18	planning	planning	NOUN
easat-1791	21	19	and	and	CCONJ
easat-1791	21	20	understanding	understand	VERB
easat-1791	21	21	customer	customer	NOUN
easat-1791	21	22	needs	need	NOUN
easat-1791	21	23	.	.	PUNCT
easat-1791	22	1	in	in	ADP
easat-1791	22	2	order	order	NOUN
easat-1791	22	3	to	to	PART
easat-1791	22	4	effectively	effectively	ADV
easat-1791	22	5	address	address	VERB
easat-1791	22	6	this	this	DET
easat-1791	22	7	issue	issue	NOUN
easat-1791	22	8	the	the	DET
easat-1791	22	9	research	research	NOUN
easat-1791	22	10	adopts	adopt	VERB
easat-1791	22	11	a	a	DET
easat-1791	22	12	mixed	mixed	ADJ
easat-1791	22	13	methods	method	NOUN
easat-1791	22	14	approach	approach	NOUN
easat-1791	22	15	,	,	PUNCT
easat-1791	22	16	combining	combine	VERB
easat-1791	22	17	quantitative	quantitative	ADJ
easat-1791	22	18	and	and	CCONJ
easat-1791	22	19	qualitative	qualitative	ADJ
easat-1791	22	20	data	datum	NOUN
easat-1791	22	21	collection	collection	NOUN
easat-1791	22	22	methods	method	NOUN
easat-1791	22	23	surveys	survey	NOUN
easat-1791	22	24	are	be	AUX
easat-1791	22	25	conducted	conduct	VERB
easat-1791	22	26	in	in	ADP
easat-1791	22	27	different	different	ADJ
easat-1791	22	28	companies	company	NOUN
easat-1791	22	29	to	to	PART
easat-1791	22	30	collect	collect	VERB
easat-1791	22	31	quantitative	quantitative	ADJ
easat-1791	22	32	data	datum	NOUN
easat-1791	22	33	besides	besides	SCONJ
easat-1791	22	34	capturing	capture	VERB
easat-1791	22	35	big	big	ADJ
easat-1791	22	36	data	datum	NOUN
easat-1791	22	37	and	and	CCONJ
easat-1791	22	38	its	its	PRON
easat-1791	22	39	impact	impact	NOUN
easat-1791	22	40	on	on	ADP
easat-1791	22	41	business	business	NOUN
easat-1791	22	42	intelligence	intelligence	NOUN
easat-1791	22	43	strategies	strategy	NOUN
easat-1791	22	44	,	,	PUNCT
easat-1791	22	45	in	in	ADP
easat-1791	22	46	-	-	PUNCT
easat-1791	22	47	depth	depth	NOUN
easat-1791	22	48	interviews	interview	NOUN
easat-1791	22	49	with	with	ADP
easat-1791	22	50	industry	industry	NOUN
easat-1791	22	51	experts	expert	NOUN
easat-1791	22	52	,	,	PUNCT
easat-1791	22	53	data	datum	NOUN
easat-1791	22	54	analysts	analyst	NOUN
easat-1791	22	55	,	,	PUNCT
easat-1791	22	56	and	and	CCONJ
easat-1791	22	57	business	business	NOUN
easat-1791	22	58	leaders	leader	NOUN
easat-1791	22	59	provide	provide	VERB
easat-1791	22	60	valuable	valuable	ADJ
easat-1791	22	61	qualitative	qualitative	ADJ
easat-1791	22	62	insights	insight	NOUN
easat-1791	22	63	into	into	ADP
easat-1791	22	64	challenges	challenge	NOUN
easat-1791	22	65	,	,	PUNCT
easat-1791	22	66	opportunities	opportunity	NOUN
easat-1791	22	67	,	,	PUNCT
easat-1791	22	68	and	and	CCONJ
easat-1791	22	69	innovation	innovation	NOUN
easat-1791	22	70	associated	associate	VERB
easat-1791	22	71	with	with	ADP
easat-1791	22	72	big	big	ADJ
easat-1791	22	73	data	datum	NOUN
easat-1791	22	74	in	in	ADP
easat-1791	22	75	business	business	NOUN
easat-1791	22	76	intelligence	intelligence	NOUN
easat-1791	22	77	.	.	PUNCT
easat-1791	23	1	by	by	ADP
easat-1791	23	2	achieving	achieve	VERB
easat-1791	23	3	these	these	DET
easat-1791	23	4	objectives	objective	NOUN
easat-1791	23	5	,	,	PUNCT
easat-1791	23	6	the	the	DET
easat-1791	23	7	study	study	NOUN
easat-1791	23	8	aims	aim	VERB
easat-1791	23	9	to	to	PART
easat-1791	23	10	provide	provide	VERB
easat-1791	23	11	valuable	valuable	ADJ
easat-1791	23	12	insights	insight	NOUN
easat-1791	23	13	and	and	CCONJ
easat-1791	23	14	guidance	guidance	NOUN
easat-1791	23	15	to	to	ADP
easat-1791	23	16	companies	company	NOUN
easat-1791	23	17	looking	look	VERB
easat-1791	23	18	to	to	PART
easat-1791	23	19	adopt	adopt	VERB
easat-1791	23	20	or	or	CCONJ
easat-1791	23	21	enhance	enhance	VERB
easat-1791	23	22	their	their	PRON
easat-1791	23	23	business	business	NOUN
easat-1791	23	24	intelligence	intelligence	NOUN
easat-1791	23	25	practices	practice	NOUN
easat-1791	23	26	by	by	ADP
easat-1791	23	27	harnessing	harness	VERB
easat-1791	23	28	the	the	DET
easat-1791	23	29	potential	potential	NOUN
easat-1791	23	30	of	of	ADP
easat-1791	23	31	big	big	ADJ
easat-1791	23	32	data	datum	NOUN
easat-1791	23	33	in	in	ADP
easat-1791	23	34	the	the	DET
easat-1791	23	35	dynamic	dynamic	ADJ
easat-1791	23	36	and	and	CCONJ
easat-1791	23	37	data	datum	NOUN
easat-1791	23	38	-	-	PUNCT
easat-1791	23	39	rich	rich	ADJ
easat-1791	23	40	digital	digital	ADJ
easat-1791	23	41	era	era	NOUN
easat-1791	23	42	.	.	PUNCT
easat-1791	24	1	the	the	DET
easat-1791	24	2	study	study	NOUN
easat-1791	24	3	aims	aim	VERB
easat-1791	24	4	to	to	PART
easat-1791	24	5	build	build	VERB
easat-1791	24	6	a	a	DET
easat-1791	24	7	culture	culture	NOUN
easat-1791	24	8	that	that	PRON
easat-1791	24	9	is	be	AUX
easat-1791	24	10	data	data	NOUN
easat-1791	24	11	-	-	PUNCT
easat-1791	24	12	driven	drive	VERB
easat-1791	24	13	allowing	allow	VERB
easat-1791	24	14	firms	firm	NOUN
easat-1791	24	15	to	to	PART
easat-1791	24	16	leverage	leverage	VERB
easat-1791	24	17	on	on	ADP
easat-1791	24	18	the	the	DET
easat-1791	24	19	transformative	transformative	ADJ
easat-1791	24	20	power	power	NOUN
easat-1791	24	21	of	of	ADP
easat-1791	24	22	big	big	ADJ
easat-1791	24	23	data	datum	NOUN
easat-1791	24	24	for	for	ADP
easat-1791	24	25	optimization	optimization	NOUN
easat-1791	24	26	of	of	ADP
easat-1791	24	27	decision	decision	NOUN
easat-1791	24	28	-	-	PUNCT
easat-1791	24	29	making	make	VERB
easat-1791	24	30	processes	process	NOUN
easat-1791	24	31	toward	toward	ADP
easat-1791	24	32	sustainability	sustainability	NOUN
easat-1791	24	33	in	in	ADP
easat-1791	24	34	the	the	DET
easat-1791	24	35	fiercely	fiercely	ADV
easat-1791	24	36	competitive	competitive	ADJ
easat-1791	24	37	business	business	NOUN
easat-1791	24	38	environment	environment	NOUN
easat-1791	24	39	.	.	PUNCT
easat-1791	25	1	therefore	therefore	ADV
easat-1791	25	2	,	,	PUNCT
easat-1791	25	3	this	this	DET
easat-1791	25	4	paper	paper	NOUN
easat-1791	25	5	seeks	seek	VERB
easat-1791	25	6	to	to	PART
easat-1791	25	7	examine	examine	VERB
easat-1791	25	8	the	the	DET
easat-1791	25	9	effects	effect	NOUN
easat-1791	25	10	that	that	PRON
easat-1791	25	11	big	big	ADJ
easat-1791	25	12	data	datum	NOUN
easat-1791	25	13	has	have	VERB
easat-1791	25	14	on	on	ADP
easat-1791	25	15	business	business	NOUN
easat-1791	25	16	intelligence	intelligence	NOUN
easat-1791	25	17	during	during	ADP
easat-1791	25	18	this	this	DET
easat-1791	25	19	digital	digital	ADJ
easat-1791	25	20	age	age	NOUN
easat-1791	25	21	.	.	PUNCT
easat-1791	26	1	the	the	DET
easat-1791	26	2	research	research	NOUN
easat-1791	26	3	contributes	contribute	VERB
easat-1791	26	4	to	to	ADP
easat-1791	26	5	knowledge	knowledge	NOUN
easat-1791	26	6	by	by	ADP
easat-1791	26	7	uncovering	uncover	VERB
easat-1791	26	8	the	the	DET
easat-1791	26	9	evolving	evolve	VERB
easat-1791	26	10	relationship	relationship	NOUN
easat-1791	26	11	between	between	ADP
easat-1791	26	12	big	big	ADJ
easat-1791	26	13	data	datum	NOUN
easat-1791	26	14	and	and	CCONJ
easat-1791	26	15	business	business	NOUN
easat-1791	26	16	intelligence	intelligence	NOUN
easat-1791	26	17	,	,	PUNCT
easat-1791	26	18	leading	lead	VERB
easat-1791	26	19	to	to	ADP
easat-1791	26	20	informed	informed	ADJ
easat-1791	26	21	decisions	decision	NOUN
easat-1791	26	22	and	and	CCONJ
easat-1791	26	23	a	a	DET
easat-1791	26	24	competitive	competitive	ADJ
easat-1791	26	25	edge	edge	NOUN
easat-1791	26	26	.	.	PUNCT
easat-1791	27	1	it	it	PRON
easat-1791	27	2	enhances	enhance	VERB
easat-1791	27	3	decision	decision	NOUN
easat-1791	27	4	-	-	PUNCT
easat-1791	27	5	making	making	NOUN
easat-1791	27	6	by	by	ADP
easat-1791	27	7	revealing	reveal	VERB
easat-1791	27	8	unseen	unseen	ADJ
easat-1791	27	9	patterns	pattern	NOUN
easat-1791	27	10	and	and	CCONJ
easat-1791	27	11	correlations	correlation	NOUN
easat-1791	27	12	in	in	ADP
easat-1791	27	13	data	datum	NOUN
easat-1791	27	14	.	.	PUNCT
easat-1791	28	1	big	big	ADJ
easat-1791	28	2	data	data	PROPN
easat-1791	28	3	plays	play	VERB
easat-1791	28	4	a	a	DET
easat-1791	28	5	vital	vital	ADJ
easat-1791	28	6	role	role	NOUN
easat-1791	28	7	in	in	ADP
easat-1791	28	8	strategic	strategic	ADJ
easat-1791	28	9	planning	planning	NOUN
easat-1791	28	10	,	,	PUNCT
easat-1791	28	11	identifying	identify	VERB
easat-1791	28	12	new	new	ADJ
easat-1791	28	13	opportunities	opportunity	NOUN
easat-1791	28	14	,	,	PUNCT
easat-1791	28	15	and	and	CCONJ
easat-1791	28	16	predicting	predict	VERB
easat-1791	28	17	market	market	NOUN
easat-1791	28	18	trends	trend	NOUN
easat-1791	28	19	.	.	PUNCT
easat-1791	29	1	embracing	embrace	VERB
easat-1791	29	2	big	big	ADJ
easat-1791	29	3	data	datum	NOUN
easat-1791	29	4	provides	provide	VERB
easat-1791	29	5	a	a	DET
easat-1791	29	6	competitive	competitive	ADJ
easat-1791	29	7	advantage	advantage	NOUN
easat-1791	29	8	by	by	ADP
easat-1791	29	9	enabling	enable	VERB
easat-1791	29	10	quick	quick	ADJ
easat-1791	29	11	responses	response	NOUN
easat-1791	29	12	to	to	ADP
easat-1791	29	13	market	market	NOUN
easat-1791	29	14	changes	change	NOUN
easat-1791	29	15	and	and	CCONJ
easat-1791	29	16	customer	customer	NOUN
easat-1791	29	17	preferences	preference	NOUN
easat-1791	29	18	.	.	PUNCT
easat-1791	30	1	the	the	DET
easat-1791	30	2	research	research	NOUN
easat-1791	30	3	fosters	foster	VERB
easat-1791	30	4	business	business	NOUN
easat-1791	30	5	innovation	innovation	NOUN
easat-1791	30	6	,	,	PUNCT
easat-1791	30	7	and	and	CCONJ
easat-1791	30	8	ethical	ethical	ADJ
easat-1791	30	9	practices	practice	NOUN
easat-1791	30	10	,	,	PUNCT
easat-1791	30	11	and	and	CCONJ
easat-1791	30	12	offers	offer	VERB
easat-1791	30	13	practical	practical	ADJ
easat-1791	30	14	recommendations	recommendation	NOUN
easat-1791	30	15	for	for	ADP
easat-1791	30	16	successful	successful	ADJ
easat-1791	30	17	integration	integration	NOUN
easat-1791	30	18	of	of	ADP
easat-1791	30	19	big	big	ADJ
easat-1791	30	20	data	datum	NOUN
easat-1791	30	21	.	.	PUNCT
easat-1791	31	1	it	it	PRON
easat-1791	31	2	influences	influence	VERB
easat-1791	31	3	industries	industry	NOUN
easat-1791	31	4	,	,	PUNCT
easat-1791	31	5	economies	economy	NOUN
easat-1791	31	6	,	,	PUNCT
easat-1791	31	7	and	and	CCONJ
easat-1791	31	8	society	society	NOUN
easat-1791	31	9	through	through	ADP
easat-1791	31	10	data	data	NOUN
easat-1791	31	11	-	-	PUNCT
easat-1791	31	12	driven	drive	VERB
easat-1791	31	13	strategies	strategy	NOUN
easat-1791	31	14	,	,	PUNCT
easat-1791	31	15	improving	improve	VERB
easat-1791	31	16	efficiency	efficiency	NOUN
easat-1791	31	17	,	,	PUNCT
easat-1791	31	18	products	product	NOUN
easat-1791	31	19	,	,	PUNCT
easat-1791	31	20	and	and	CCONJ
easat-1791	31	21	customer	customer	NOUN
easat-1791	31	22	experiences	experience	NOUN
easat-1791	31	23	.	.	PUNCT
easat-1791	32	1	overall	overall	ADV
easat-1791	32	2	,	,	PUNCT
easat-1791	32	3	this	this	DET
easat-1791	32	4	study	study	NOUN
easat-1791	32	5	is	be	AUX
easat-1791	32	6	a	a	DET
easat-1791	32	7	valuable	valuable	ADJ
easat-1791	32	8	contribution	contribution	NOUN
easat-1791	32	9	to	to	ADP
easat-1791	32	10	understanding	understand	VERB
easat-1791	32	11	the	the	DET
easat-1791	32	12	changing	change	VERB
easat-1791	32	13	landscape	landscape	NOUN
easat-1791	32	14	of	of	ADP
easat-1791	32	15	business	business	NOUN
easat-1791	32	16	intelligence	intelligence	NOUN
easat-1791	32	17	in	in	ADP
easat-1791	32	18	the	the	DET
easat-1791	32	19	digital	digital	ADJ
easat-1791	32	20	age	age	NOUN
easat-1791	32	21	.	.	PUNCT
easat-1791	33	1	2	2	X
easat-1791	33	2	.	.	X
easat-1791	33	3	literature	literature	NOUN
easat-1791	33	4	review	review	VERB
easat-1791	33	5	the	the	DET
easat-1791	33	6	literature	literature	NOUN
easat-1791	33	7	on	on	ADP
easat-1791	33	8	the	the	DET
easat-1791	33	9	impact	impact	NOUN
easat-1791	33	10	of	of	ADP
easat-1791	33	11	big	big	ADJ
easat-1791	33	12	data	datum	NOUN
easat-1791	33	13	on	on	ADP
easat-1791	33	14	business	business	NOUN
easat-1791	33	15	recommendation	recommendation	NOUN
easat-1791	33	16	strategies	strategy	NOUN
easat-1791	33	17	in	in	ADP
easat-1791	33	18	the	the	DET
easat-1791	33	19	digital	digital	ADJ
easat-1791	33	20	age	age	NOUN
easat-1791	33	21	has	have	AUX
easat-1791	33	22	grown	grow	VERB
easat-1791	33	23	exponentially	exponentially	ADV
easat-1791	33	24	in	in	ADP
easat-1791	33	25	recent	recent	ADJ
easat-1791	33	26	years	year	NOUN
easat-1791	33	27	,	,	PUNCT
easat-1791	33	28	as	as	SCONJ
easat-1791	33	29	organizations	organization	NOUN
easat-1791	33	30	realize	realize	VERB
easat-1791	33	31	the	the	DET
easat-1791	33	32	potential	potential	NOUN
easat-1791	33	33	of	of	ADP
easat-1791	33	34	big	big	ADJ
easat-1791	33	35	data	datum	NOUN
easat-1791	33	36	analytics	analytic	NOUN
easat-1791	33	37	to	to	PART
easat-1791	33	38	enhance	enhance	VERB
easat-1791	33	39	decision	decision	NOUN
easat-1791	33	40	-	-	PUNCT
easat-1791	33	41	making	make	VERB
easat-1791	33	42	processes	process	NOUN
easat-1791	33	43	and	and	CCONJ
easat-1791	33	44	have	have	AUX
easat-1791	33	45	gained	gain	VERB
easat-1791	33	46	a	a	DET
easat-1791	33	47	competitive	competitive	ADJ
easat-1791	33	48	advantage	advantage	NOUN
easat-1791	33	49	objectives	objective	NOUN
easat-1791	33	50	of	of	ADP
easat-1791	33	51	the	the	DET
easat-1791	33	52	literature	literature	NOUN
easat-1791	33	53	review	review	VERB
easat-1791	33	54	what	what	PRON
easat-1791	33	55	already	already	ADV
easat-1791	33	56	exists	exist	VERB
easat-1791	33	57	should	should	AUX
easat-1791	33	58	be	be	AUX
easat-1791	33	59	explored	explore	VERB
easat-1791	33	60	and	and	CCONJ
easat-1791	33	61	analyzed	analyze	VERB
easat-1791	33	62	knowledge	knowledge	NOUN
easat-1791	33	63	in	in	ADP
easat-1791	33	64	this	this	DET
easat-1791	33	65	area	area	NOUN
easat-1791	33	66	,	,	PUNCT
easat-1791	33	67	to	to	PART
easat-1791	33	68	shed	shed	VERB
easat-1791	33	69	light	light	NOUN
easat-1791	33	70	on	on	ADP
easat-1791	33	71	key	key	ADJ
easat-1791	33	72	findings	finding	NOUN
easat-1791	33	73	,	,	PUNCT
easat-1791	33	74	methodologies	methodology	NOUN
easat-1791	33	75	and	and	CCONJ
easat-1791	33	76	trends	trend	NOUN
easat-1791	33	77	that	that	PRON
easat-1791	33	78	shaped	shape	VERB
easat-1791	33	79	our	our	PRON
easat-1791	33	80	understanding	understanding	NOUN
easat-1791	33	81	on	on	ADP
easat-1791	33	82	the	the	DET
easat-1791	33	83	impact	impact	NOUN
easat-1791	33	84	of	of	ADP
easat-1791	33	85	big	big	ADJ
easat-1791	33	86	data	datum	NOUN
easat-1791	33	87	on	on	ADP
easat-1791	33	88	business	business	NOUN
easat-1791	33	89	intelligence	intelligence	NOUN
easat-1791	33	90	.	.	PUNCT
easat-1791	34	1	2.1	2.1	NUM
easat-1791	34	2	.	.	PUNCT
easat-1791	34	3	big	big	ADJ
easat-1791	34	4	data	datum	NOUN
easat-1791	34	5	adoption	adoption	NOUN
easat-1791	34	6	and	and	CCONJ
easat-1791	34	7	decision	decision	NOUN
easat-1791	34	8	-	-	PUNCT
easat-1791	34	9	making	make	VERB
easat-1791	34	10	numerous	numerous	ADJ
easat-1791	34	11	studies	study	NOUN
easat-1791	34	12	have	have	AUX
easat-1791	34	13	highlighted	highlight	VERB
easat-1791	34	14	the	the	DET
easat-1791	34	15	significance	significance	NOUN
easat-1791	34	16	of	of	ADP
easat-1791	34	17	big	big	ADJ
easat-1791	34	18	data	datum	NOUN
easat-1791	34	19	adoption	adoption	NOUN
easat-1791	34	20	in	in	ADP
easat-1791	34	21	revolutionizing	revolutionize	VERB
easat-1791	34	22	decisionmaking	decisionmake	VERB
easat-1791	34	23	processes	process	NOUN
easat-1791	34	24	within	within	ADP
easat-1791	34	25	organizations	organization	NOUN
easat-1791	34	26	.	.	PUNCT
easat-1791	35	1	researchers	researcher	NOUN
easat-1791	35	2	such	such	ADJ
easat-1791	35	3	as	as	ADP
easat-1791	35	4	[	[	X
easat-1791	35	5	1	1	NUM
easat-1791	35	6	,	,	PUNCT
easat-1791	35	7	2	2	NUM
easat-1791	35	8	]	]	PUNCT
easat-1791	35	9	,	,	PUNCT
easat-1791	35	10	emphasize	emphasize	VERB
easat-1791	35	11	that	that	SCONJ
easat-1791	35	12	big	big	ADJ
easat-1791	35	13	data	datum	NOUN
easat-1791	35	14	analytics	analytic	NOUN
easat-1791	35	15	empower	empower	PROPN
easat-1791	35	16	data	data	NOUN
easat-1791	35	17	-	-	PUNCT
easat-1791	35	18	driven	drive	VERB
easat-1791	35	19	decision	decision	NOUN
easat-1791	35	20	-	-	PUNCT
easat-1791	35	21	making	making	NOUN
easat-1791	35	22	by	by	ADP
easat-1791	35	23	uncovering	uncover	VERB
easat-1791	35	24	patterns	pattern	NOUN
easat-1791	35	25	and	and	CCONJ
easat-1791	35	26	correlations	correlation	NOUN
easat-1791	35	27	in	in	ADP
easat-1791	35	28	vast	vast	ADJ
easat-1791	35	29	datasets	dataset	NOUN
easat-1791	35	30	that	that	PRON
easat-1791	35	31	were	be	AUX
easat-1791	35	32	previously	previously	ADV
easat-1791	35	33	inaccessible	inaccessible	ADJ
easat-1791	35	34	.	.	PUNCT
easat-1791	36	1	by	by	ADP
easat-1791	36	2	incorporating	incorporate	VERB
easat-1791	36	3	big	big	ADJ
easat-1791	36	4	data	datum	NOUN
easat-1791	36	5	analytics	analytic	NOUN
easat-1791	36	6	into	into	ADP
easat-1791	36	7	their	their	PRON
easat-1791	36	8	business	business	NOUN
easat-1791	36	9	intelligence	intelligence	NOUN
easat-1791	36	10	strategies	strategy	NOUN
easat-1791	36	11	,	,	PUNCT
easat-1791	36	12	companies	company	NOUN
easat-1791	36	13	gain	gain	VERB
easat-1791	36	14	the	the	DET
easat-1791	36	15	ability	ability	NOUN
easat-1791	36	16	to	to	PART
easat-1791	36	17	derive	derive	VERB
easat-1791	36	18	actionable	actionable	ADJ
easat-1791	36	19	insights	insight	NOUN
easat-1791	36	20	from	from	ADP
easat-1791	36	21	structured	structured	ADJ
easat-1791	36	22	and	and	CCONJ
easat-1791	36	23	unstructured	unstructured	ADJ
easat-1791	36	24	data	datum	NOUN
easat-1791	36	25	,	,	PUNCT
easat-1791	36	26	leading	lead	VERB
easat-1791	36	27	to	to	ADP
easat-1791	36	28	more	more	ADV
easat-1791	36	29	informed	informed	ADJ
easat-1791	36	30	and	and	CCONJ
easat-1791	36	31	precise	precise	ADJ
easat-1791	36	32	decision	decision	NOUN
easat-1791	36	33	-	-	PUNCT
easat-1791	36	34	making	making	NOUN
easat-1791	36	35	.	.	PUNCT
easat-1791	37	1	the	the	DET
easat-1791	37	2	research	research	NOUN
easat-1791	37	3	by	by	ADP
easat-1791	37	4	[	[	X
easat-1791	37	5	3	3	NUM
easat-1791	37	6	,	,	PUNCT
easat-1791	37	7	4	4	NUM
easat-1791	37	8	]	]	PUNCT
easat-1791	37	9	,	,	PUNCT
easat-1791	37	10	demonstrates	demonstrate	VERB
easat-1791	37	11	how	how	SCONJ
easat-1791	37	12	big	big	ADJ
easat-1791	37	13	data	data	NOUN
easat-1791	37	14	analytics	analytic	NOUN
easat-1791	37	15	has	have	AUX
easat-1791	37	16	allowed	allow	VERB
easat-1791	37	17	organizations	organization	NOUN
easat-1791	37	18	to	to	PART
easat-1791	37	19	extract	extract	VERB
easat-1791	37	20	meaningful	meaningful	ADJ
easat-1791	37	21	insights	insight	NOUN
easat-1791	37	22	from	from	ADP
easat-1791	37	23	diverse	diverse	ADJ
easat-1791	37	24	data	datum	NOUN
easat-1791	37	25	sources	source	NOUN
easat-1791	37	26	,	,	PUNCT
easat-1791	37	27	enabling	enable	VERB
easat-1791	37	28	them	they	PRON
easat-1791	37	29	to	to	PART
easat-1791	37	30	make	make	VERB
easat-1791	37	31	data	datum	NOUN
easat-1791	37	32	-	-	PUNCT
easat-1791	37	33	driven	drive	VERB
easat-1791	37	34	choices	choice	NOUN
easat-1791	37	35	that	that	PRON
easat-1791	37	36	drive	drive	VERB
easat-1791	37	37	organizational	organizational	ADJ
easat-1791	37	38	growth	growth	NOUN
easat-1791	37	39	and	and	CCONJ
easat-1791	37	40	competitiveness	competitiveness	NOUN
easat-1791	37	41	.	.	PUNCT
easat-1791	38	1	885	885	NUM
easat-1791	38	2	edelweiss	edelweiss	PROPN
easat-1791	38	3	applied	apply	VERB
easat-1791	38	4	science	science	NOUN
easat-1791	38	5	and	and	CCONJ
easat-1791	38	6	technology	technology	NOUN
easat-1791	38	7	issn	issn	PROPN
easat-1791	38	8	:	:	PUNCT
easat-1791	38	9	2576	2576	NUM
easat-1791	38	10	-	-	SYM
easat-1791	38	11	8484	8484	NUM
easat-1791	38	12	vol	vol	NOUN
easat-1791	38	13	.	.	PROPN
easat-1791	39	1	8	8	NUM
easat-1791	39	2	,	,	PUNCT
easat-1791	39	3	no	no	INTJ
easat-1791	39	4	.	.	NOUN
easat-1791	39	5	5	5	NUM
easat-1791	39	6	:	:	SYM
easat-1791	39	7	883	883	NUM
easat-1791	39	8	-	-	PUNCT
easat-1791	39	9	891	891	NUM
easat-1791	39	10	,	,	PUNCT
easat-1791	39	11	2024	2024	NUM
easat-1791	39	12	doi	doi	NOUN
easat-1791	39	13	:	:	PUNCT
easat-1791	39	14	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	39	15	©	©	ADP
easat-1791	39	16	2024	2024	NUM
easat-1791	39	17	by	by	ADP
easat-1791	39	18	the	the	DET
easat-1791	39	19	authors	author	NOUN
easat-1791	39	20	;	;	PUNCT
easat-1791	39	21	licensee	licensee	PROPN
easat-1791	39	22	learning	learning	NOUN
easat-1791	39	23	gate	gate	NOUN
easat-1791	39	24	2.2	2.2	NUM
easat-1791	39	25	.	.	PUNCT
easat-1791	40	1	strategic	strategic	ADJ
easat-1791	40	2	planning	planning	NOUN
easat-1791	40	3	and	and	CCONJ
easat-1791	40	4	market	market	NOUN
easat-1791	40	5	insights	insight	NOUN
easat-1791	40	6	the	the	DET
easat-1791	40	7	literature	literature	NOUN
easat-1791	40	8	also	also	ADV
easat-1791	40	9	highlights	highlight	VERB
easat-1791	40	10	the	the	DET
easat-1791	40	11	strategic	strategic	ADJ
easat-1791	40	12	importance	importance	NOUN
easat-1791	40	13	of	of	ADP
easat-1791	40	14	big	big	ADJ
easat-1791	40	15	data	datum	NOUN
easat-1791	40	16	in	in	ADP
easat-1791	40	17	identifying	identify	VERB
easat-1791	40	18	new	new	ADJ
easat-1791	40	19	growth	growth	NOUN
easat-1791	40	20	opportunities	opportunity	NOUN
easat-1791	40	21	and	and	CCONJ
easat-1791	40	22	predicting	predict	VERB
easat-1791	40	23	market	market	NOUN
easat-1791	40	24	trends	trend	NOUN
easat-1791	40	25	.	.	PUNCT
easat-1791	41	1	[	[	X
easat-1791	41	2	5	5	NUM
easat-1791	41	3	,	,	PUNCT
easat-1791	41	4	6	6	NUM
easat-1791	41	5	]	]	PUNCT
easat-1791	41	6	,	,	PUNCT
easat-1791	41	7	highlight	highlight	VERB
easat-1791	41	8	that	that	SCONJ
easat-1791	41	9	big	big	ADJ
easat-1791	41	10	data	datum	NOUN
easat-1791	41	11	analytics	analytic	NOUN
easat-1791	41	12	enable	enable	VERB
easat-1791	41	13	businesses	business	NOUN
easat-1791	41	14	to	to	PART
easat-1791	41	15	proactively	proactively	ADV
easat-1791	41	16	anticipate	anticipate	VERB
easat-1791	41	17	changes	change	NOUN
easat-1791	41	18	in	in	ADP
easat-1791	41	19	customer	customer	NOUN
easat-1791	41	20	preferences	preference	NOUN
easat-1791	41	21	and	and	CCONJ
easat-1791	41	22	emerging	emerge	VERB
easat-1791	41	23	market	market	NOUN
easat-1791	41	24	demands	demand	NOUN
easat-1791	41	25	.	.	PUNCT
easat-1791	42	1	analysis	analysis	NOUN
easat-1791	42	2	of	of	ADP
easat-1791	42	3	big	big	ADJ
easat-1791	42	4	data	datum	NOUN
easat-1791	42	5	enables	enable	VERB
easat-1791	42	6	organizations	organization	NOUN
easat-1791	42	7	to	to	PART
easat-1791	42	8	identify	identify	VERB
easat-1791	42	9	untapped	untapped	ADJ
easat-1791	42	10	opportunities	opportunity	NOUN
easat-1791	42	11	and	and	CCONJ
easat-1791	42	12	develop	develop	VERB
easat-1791	42	13	data	datum	NOUN
easat-1791	42	14	-	-	PUNCT
easat-1791	42	15	driven	drive	VERB
easat-1791	42	16	strategies	strategy	NOUN
easat-1791	42	17	to	to	PART
easat-1791	42	18	take	take	VERB
easat-1791	42	19	advantage	advantage	NOUN
easat-1791	42	20	of	of	ADP
easat-1791	42	21	market	market	NOUN
easat-1791	42	22	trends	trend	NOUN
easat-1791	42	23	more	more	ADV
easat-1791	42	24	effectively	effectively	ADV
easat-1791	42	25	furthermore	furthermore	ADV
easat-1791	42	26	,	,	PUNCT
easat-1791	42	27	studies	study	NOUN
easat-1791	42	28	by	by	ADP
easat-1791	42	29	[	[	X
easat-1791	42	30	7	7	NUM
easat-1791	42	31	,	,	PUNCT
easat-1791	42	32	8	8	NUM
easat-1791	42	33	]	]	PUNCT
easat-1791	42	34	show	show	VERB
easat-1791	42	35	how	how	SCONJ
easat-1791	42	36	large	large	ADJ
easat-1791	42	37	enterprises	enterprise	NOUN
easat-1791	42	38	performing	perform	VERB
easat-1791	42	39	data	datum	NOUN
easat-1791	42	40	analytics	analytic	NOUN
easat-1791	42	41	improved	improve	VERB
easat-1791	42	42	the	the	DET
easat-1791	42	43	quality	quality	NOUN
easat-1791	42	44	of	of	ADP
easat-1791	42	45	their	their	PRON
easat-1791	42	46	supply	supply	NOUN
easat-1791	42	47	chains	chain	NOUN
easat-1791	42	48	,	,	PUNCT
easat-1791	42	49	improved	improve	VERB
easat-1791	42	50	inventory	inventory	NOUN
easat-1791	42	51	management	management	NOUN
easat-1791	42	52	and	and	CCONJ
easat-1791	42	53	reacted	react	VERB
easat-1791	42	54	more	more	ADV
easat-1791	42	55	quickly	quickly	ADV
easat-1791	42	56	to	to	ADP
easat-1791	42	57	changes	change	NOUN
easat-1791	42	58	in	in	ADP
easat-1791	42	59	demand	demand	NOUN
easat-1791	42	60	,	,	PUNCT
easat-1791	42	61	ultimately	ultimately	ADV
easat-1791	42	62	leading	lead	VERB
easat-1791	42	63	to	to	ADP
easat-1791	42	64	retention	retention	NOUN
easat-1791	42	65	cost	cost	NOUN
easat-1791	42	66	savings	saving	NOUN
easat-1791	42	67	and	and	CCONJ
easat-1791	42	68	increased	increase	VERB
easat-1791	42	69	customer	customer	NOUN
easat-1791	42	70	satisfaction	satisfaction	NOUN
easat-1791	42	71	.	.	PUNCT
easat-1791	43	1	while	while	SCONJ
easat-1791	43	2	the	the	DET
easat-1791	43	3	potential	potential	ADJ
easat-1791	43	4	benefits	benefit	NOUN
easat-1791	43	5	of	of	ADP
easat-1791	43	6	big	big	ADJ
easat-1791	43	7	data	datum	NOUN
easat-1791	43	8	in	in	ADP
easat-1791	43	9	terms	term	NOUN
easat-1791	43	10	of	of	ADP
easat-1791	43	11	business	business	NOUN
easat-1791	43	12	intelligence	intelligence	NOUN
easat-1791	43	13	are	be	AUX
easat-1791	43	14	vast	vast	ADJ
easat-1791	43	15	,	,	PUNCT
easat-1791	43	16	literature	literature	NOUN
easat-1791	43	17	highlights	highlight	VERB
easat-1791	43	18	the	the	DET
easat-1791	43	19	challenges	challenge	NOUN
easat-1791	43	20	and	and	CCONJ
easat-1791	43	21	ethical	ethical	ADJ
easat-1791	43	22	considerations	consideration	NOUN
easat-1791	43	23	associated	associate	VERB
easat-1791	43	24	with	with	ADP
easat-1791	43	25	its	its	PRON
easat-1791	43	26	integration	integration	NOUN
easat-1791	43	27	[	[	X
easat-1791	43	28	9	9	NUM
easat-1791	43	29	,	,	PUNCT
easat-1791	43	30	10	10	NUM
easat-1791	43	31	]	]	PUNCT
easat-1791	43	32	,	,	PUNCT
easat-1791	43	33	argue	argue	VERB
easat-1791	43	34	that	that	SCONJ
easat-1791	43	35	data	data	NOUN
easat-1791	43	36	integration	integration	NOUN
easat-1791	43	37	challenges	challenge	NOUN
easat-1791	43	38	present	present	VERB
easat-1791	43	39	significant	significant	ADJ
easat-1791	43	40	barriers	barrier	NOUN
easat-1791	43	41	,	,	PUNCT
easat-1791	43	42	because	because	SCONJ
easat-1791	43	43	organizations	organization	NOUN
easat-1791	43	44	must	must	AUX
easat-1791	43	45	harmonize	harmonize	VERB
easat-1791	43	46	and	and	CCONJ
easat-1791	43	47	aggregate	aggregate	VERB
easat-1791	43	48	data	datum	NOUN
easat-1791	43	49	from	from	ADP
easat-1791	43	50	different	different	ADJ
easat-1791	43	51	sources	source	NOUN
easat-1791	43	52	.	.	PUNCT
easat-1791	44	1	in	in	ADP
easat-1791	44	2	addition	addition	NOUN
easat-1791	44	3	,	,	PUNCT
easat-1791	44	4	ethical	ethical	ADJ
easat-1791	44	5	considerations	consideration	NOUN
easat-1791	44	6	regarding	regard	VERB
easat-1791	44	7	privacy	privacy	NOUN
easat-1791	44	8	concerns	concern	NOUN
easat-1791	44	9	related	relate	VERB
easat-1791	44	10	to	to	ADP
easat-1791	44	11	the	the	DET
easat-1791	44	12	collection	collection	NOUN
easat-1791	44	13	and	and	CCONJ
easat-1791	44	14	use	use	NOUN
easat-1791	44	15	of	of	ADP
easat-1791	44	16	large	large	ADJ
easat-1791	44	17	amounts	amount	NOUN
easat-1791	44	18	of	of	ADP
easat-1791	44	19	consumer	consumer	NOUN
easat-1791	44	20	information	information	NOUN
easat-1791	44	21	have	have	AUX
easat-1791	44	22	emerged	emerge	VERB
easat-1791	44	23	[	[	PUNCT
easat-1791	44	24	11	11	NUM
easat-1791	44	25	,	,	PUNCT
easat-1791	44	26	12	12	NUM
easat-1791	44	27	]	]	PUNCT
easat-1791	44	28	.	.	PUNCT
easat-1791	45	1	companies	company	NOUN
easat-1791	45	2	must	must	AUX
easat-1791	45	3	navigate	navigate	VERB
easat-1791	45	4	these	these	DET
easat-1791	45	5	challenges	challenge	NOUN
easat-1791	45	6	by	by	ADP
easat-1791	45	7	building	build	VERB
easat-1791	45	8	trust	trust	NOUN
easat-1791	45	9	with	with	ADP
easat-1791	45	10	customers	customer	NOUN
easat-1791	45	11	and	and	CCONJ
easat-1791	45	12	stakeholders	stakeholder	NOUN
easat-1791	45	13	and	and	CCONJ
easat-1791	45	14	ensuring	ensure	VERB
easat-1791	45	15	data	datum	NOUN
easat-1791	45	16	quality	quality	NOUN
easat-1791	45	17	,	,	PUNCT
easat-1791	45	18	privacy	privacy	NOUN
easat-1791	45	19	,	,	PUNCT
easat-1791	45	20	and	and	CCONJ
easat-1791	45	21	security	security	NOUN
easat-1791	45	22	.	.	PUNCT
easat-1791	46	1	2.3	2.3	NUM
easat-1791	46	2	.	.	PUNCT
easat-1791	47	1	innovation	innovation	NOUN
easat-1791	47	2	and	and	CCONJ
easat-1791	47	3	growth	growth	NOUN
easat-1791	47	4	opportunities	opportunity	NOUN
easat-1791	47	5	despite	despite	SCONJ
easat-1791	47	6	the	the	DET
easat-1791	47	7	challenges	challenge	NOUN
easat-1791	47	8	,	,	PUNCT
easat-1791	47	9	researchers	researcher	NOUN
easat-1791	47	10	see	see	VERB
easat-1791	47	11	big	big	ADJ
easat-1791	47	12	data	datum	NOUN
easat-1791	47	13	as	as	ADP
easat-1791	47	14	offering	offer	VERB
easat-1791	47	15	great	great	ADJ
easat-1791	47	16	opportunities	opportunity	NOUN
easat-1791	47	17	for	for	ADP
easat-1791	47	18	innovation	innovation	NOUN
easat-1791	47	19	and	and	CCONJ
easat-1791	47	20	growth	growth	NOUN
easat-1791	47	21	.	.	PUNCT
easat-1791	48	1	a	a	DET
easat-1791	48	2	study	study	NOUN
easat-1791	48	3	by	by	ADP
easat-1791	48	4	[	[	X
easat-1791	48	5	13	13	NUM
easat-1791	48	6	]	]	PUNCT
easat-1791	48	7	highlighted	highlight	VERB
easat-1791	48	8	how	how	SCONJ
easat-1791	48	9	big	big	ADJ
easat-1791	48	10	data	data	NOUN
easat-1791	48	11	analytics	analytic	NOUN
easat-1791	48	12	enhanced	enhance	VERB
easat-1791	48	13	business	business	NOUN
easat-1791	48	14	process	process	NOUN
easat-1791	48	15	innovation	innovation	NOUN
easat-1791	48	16	,	,	PUNCT
easat-1791	48	17	resulting	result	VERB
easat-1791	48	18	in	in	ADP
easat-1791	48	19	new	new	ADJ
easat-1791	48	20	revenue	revenue	NOUN
easat-1791	48	21	streams	stream	NOUN
easat-1791	48	22	and	and	CCONJ
easat-1791	48	23	improved	improve	VERB
easat-1791	48	24	customer	customer	NOUN
easat-1791	48	25	experience	experience	NOUN
easat-1791	48	26	literature	literature	NOUN
easat-1791	48	27	also	also	ADV
easat-1791	48	28	shows	show	VERB
easat-1791	48	29	the	the	DET
easat-1791	48	30	depth	depth	NOUN
easat-1791	48	31	of	of	ADP
easat-1791	48	32	big	big	ADJ
easat-1791	48	33	data	datum	NOUN
easat-1791	48	34	analytics	analytic	NOUN
easat-1791	48	35	insights	insight	NOUN
easat-1791	48	36	customer	customer	NOUN
easat-1791	48	37	priorities	priority	NOUN
easat-1791	48	38	,	,	PUNCT
easat-1791	48	39	and	and	CCONJ
easat-1791	48	40	unmet	unmet	NOUN
easat-1791	48	41	needs	need	NOUN
easat-1791	48	42	can	can	AUX
easat-1791	48	43	be	be	AUX
easat-1791	48	44	achieved	achieve	VERB
easat-1791	48	45	can	can	AUX
easat-1791	48	46	enable	enable	VERB
easat-1791	48	47	products	product	NOUN
easat-1791	48	48	and	and	CCONJ
easat-1791	48	49	service	service	NOUN
easat-1791	48	50	innovations	innovation	NOUN
easat-1791	48	51	through	through	ADP
easat-1791	48	52	enabling	enable	VERB
easat-1791	48	53	organizations	organization	NOUN
easat-1791	48	54	[	[	X
easat-1791	48	55	14	14	NUM
easat-1791	48	56	]	]	PUNCT
easat-1791	48	57	.	.	PUNCT
easat-1791	49	1	furthermore	furthermore	ADV
easat-1791	49	2	,	,	PUNCT
easat-1791	49	3	researchers	researcher	NOUN
easat-1791	49	4	such	such	ADJ
easat-1791	49	5	as	as	ADP
easat-1791	49	6	[	[	X
easat-1791	49	7	15	15	NUM
easat-1791	49	8	,	,	PUNCT
easat-1791	49	9	16	16	NUM
easat-1791	49	10	]	]	PUNCT
easat-1791	49	11	assert	assert	VERB
easat-1791	49	12	that	that	SCONJ
easat-1791	49	13	organizations	organization	NOUN
easat-1791	49	14	that	that	PRON
easat-1791	49	15	successfully	successfully	ADV
easat-1791	49	16	embrace	embrace	VERB
easat-1791	49	17	big	big	ADJ
easat-1791	49	18	data	datum	NOUN
easat-1791	49	19	analytics	analytic	NOUN
easat-1791	49	20	tend	tend	VERB
easat-1791	49	21	to	to	PART
easat-1791	49	22	disrupt	disrupt	VERB
easat-1791	49	23	traditional	traditional	ADJ
easat-1791	49	24	industry	industry	NOUN
easat-1791	49	25	norms	norm	NOUN
easat-1791	49	26	and	and	CCONJ
easat-1791	49	27	achieve	achieve	VERB
easat-1791	49	28	sustainable	sustainable	ADJ
easat-1791	49	29	competitive	competitive	ADJ
easat-1791	49	30	advantage	advantage	NOUN
easat-1791	49	31	.	.	PUNCT
easat-1791	50	1	as	as	ADP
easat-1791	50	2	a	a	DET
easat-1791	50	3	result	result	NOUN
easat-1791	50	4	,	,	PUNCT
easat-1791	50	5	the	the	DET
easat-1791	50	6	literature	literature	NOUN
easat-1791	50	7	review	review	NOUN
easat-1791	50	8	discovered	discover	VERB
easat-1791	50	9	a	a	DET
easat-1791	50	10	growing	grow	VERB
easat-1791	50	11	consensus	consensus	NOUN
easat-1791	50	12	that	that	SCONJ
easat-1791	50	13	massive	massive	ADJ
easat-1791	50	14	big	big	ADJ
easat-1791	50	15	data	datum	NOUN
easat-1791	50	16	analytics	analytic	NOUN
easat-1791	50	17	is	be	AUX
easat-1791	50	18	a	a	DET
easat-1791	50	19	transformative	transformative	ADJ
easat-1791	50	20	force	force	NOUN
easat-1791	50	21	for	for	ADP
easat-1791	50	22	business	business	NOUN
easat-1791	50	23	intelligence	intelligence	NOUN
easat-1791	50	24	techniques	technique	NOUN
easat-1791	50	25	in	in	ADP
easat-1791	50	26	the	the	DET
easat-1791	50	27	virtual	virtual	ADJ
easat-1791	50	28	age	age	NOUN
easat-1791	50	29	.	.	PUNCT
easat-1791	51	1	by	by	ADP
easat-1791	51	2	leveraging	leverage	VERB
easat-1791	51	3	big	big	ADJ
easat-1791	51	4	data	datum	NOUN
easat-1791	51	5	,	,	PUNCT
easat-1791	51	6	groups	group	NOUN
easat-1791	51	7	can	can	AUX
easat-1791	51	8	benefit	benefit	VERB
easat-1791	51	9	from	from	ADP
easat-1791	51	10	precious	precious	ADJ
easat-1791	51	11	insights	insight	NOUN
easat-1791	51	12	,	,	PUNCT
easat-1791	51	13	make	make	VERB
easat-1791	51	14	knowledgeable	knowledgeable	ADJ
easat-1791	51	15	decisions	decision	NOUN
easat-1791	51	16	,	,	PUNCT
easat-1791	51	17	and	and	CCONJ
easat-1791	51	18	benefit	benefit	VERB
easat-1791	51	19	from	from	ADP
easat-1791	51	20	a	a	DET
easat-1791	51	21	competitive	competitive	ADJ
easat-1791	51	22	gain	gain	NOUN
easat-1791	51	23	in	in	ADP
easat-1791	51	24	a	a	DET
easat-1791	51	25	facts	fact	NOUN
easat-1791	51	26	-	-	PUNCT
easat-1791	51	27	pushed	push	VERB
easat-1791	51	28	international	international	NOUN
easat-1791	51	29	.	.	PUNCT
easat-1791	52	1	by	by	ADP
easat-1791	52	2	analyzing	analyze	VERB
easat-1791	52	3	present	present	ADJ
easat-1791	52	4	research	research	NOUN
easat-1791	52	5	,	,	PUNCT
easat-1791	52	6	this	this	DET
easat-1791	52	7	assessment	assessment	NOUN
easat-1791	52	8	ambitions	ambition	NOUN
easat-1791	52	9	to	to	PART
easat-1791	52	10	make	make	VERB
easat-1791	52	11	a	a	DET
easat-1791	52	12	contribution	contribution	NOUN
easat-1791	52	13	to	to	ADP
easat-1791	52	14	greater	great	ADJ
easat-1791	52	15	information	information	NOUN
easat-1791	52	16	on	on	ADP
easat-1791	52	17	the	the	DET
easat-1791	52	18	impact	impact	NOUN
easat-1791	52	19	of	of	ADP
easat-1791	52	20	big	big	ADJ
easat-1791	52	21	data	datum	NOUN
easat-1791	52	22	on	on	ADP
easat-1791	52	23	business	business	NOUN
easat-1791	52	24	intelligence	intelligence	NOUN
easat-1791	52	25	strategies	strategy	NOUN
easat-1791	52	26	and	and	CCONJ
easat-1791	52	27	offer	offer	VERB
easat-1791	52	28	realistic	realistic	ADJ
easat-1791	52	29	pointers	pointer	NOUN
easat-1791	52	30	for	for	SCONJ
easat-1791	52	31	organizations	organization	NOUN
easat-1791	52	32	to	to	PART
easat-1791	52	33	supply	supply	VERB
easat-1791	52	34	transformative	transformative	ADJ
easat-1791	52	35	abilities	ability	NOUN
easat-1791	52	36	big	big	ADJ
easat-1791	52	37	data	datum	NOUN
easat-1791	52	38	has	have	AUX
easat-1791	52	39	been	be	AUX
easat-1791	52	40	well	well	ADV
easat-1791	52	41	served	serve	VERB
easat-1791	52	42	[	[	X
easat-1791	52	43	17	17	NUM
easat-1791	52	44	]	]	SYM
easat-1791	52	45	.	.	PUNCT
easat-1791	53	1	3	3	X
easat-1791	53	2	.	.	X
easat-1791	53	3	methodology	methodology	NOUN
easat-1791	53	4	the	the	DET
easat-1791	53	5	research	research	NOUN
easat-1791	53	6	methodology	methodology	NOUN
easat-1791	53	7	utilizes	utilize	VERB
easat-1791	53	8	a	a	DET
easat-1791	53	9	mixed	mixed	ADJ
easat-1791	53	10	-	-	PUNCT
easat-1791	53	11	method	method	NOUN
easat-1791	53	12	approach	approach	NOUN
easat-1791	53	13	,	,	PUNCT
easat-1791	53	14	combining	combine	VERB
easat-1791	53	15	quantitative	quantitative	ADJ
easat-1791	53	16	and	and	CCONJ
easat-1791	53	17	qualitative	qualitative	ADJ
easat-1791	53	18	data	datum	NOUN
easat-1791	53	19	collection	collection	NOUN
easat-1791	53	20	techniques	technique	NOUN
easat-1791	53	21	.	.	PUNCT
easat-1791	54	1	surveys	survey	NOUN
easat-1791	54	2	are	be	AUX
easat-1791	54	3	conducted	conduct	VERB
easat-1791	54	4	among	among	ADP
easat-1791	54	5	diverse	diverse	ADJ
easat-1791	54	6	organizations	organization	NOUN
easat-1791	54	7	to	to	PART
easat-1791	54	8	gather	gather	VERB
easat-1791	54	9	quantitative	quantitative	ADJ
easat-1791	54	10	data	datum	NOUN
easat-1791	54	11	on	on	ADP
easat-1791	54	12	big	big	ADJ
easat-1791	54	13	data	datum	NOUN
easat-1791	54	14	adoption	adoption	NOUN
easat-1791	54	15	and	and	CCONJ
easat-1791	54	16	its	its	PRON
easat-1791	54	17	impact	impact	NOUN
easat-1791	54	18	on	on	ADP
easat-1791	54	19	business	business	NOUN
easat-1791	54	20	intelligence	intelligence	NOUN
easat-1791	54	21	strategies	strategy	NOUN
easat-1791	54	22	.	.	PUNCT
easat-1791	55	1	additionally	additionally	ADV
easat-1791	55	2	,	,	PUNCT
easat-1791	55	3	in	in	ADP
easat-1791	55	4	-	-	PUNCT
easat-1791	55	5	depth	depth	NOUN
easat-1791	55	6	interviews	interview	NOUN
easat-1791	55	7	are	be	AUX
easat-1791	55	8	conducted	conduct	VERB
easat-1791	55	9	with	with	ADP
easat-1791	55	10	industry	industry	NOUN
easat-1791	55	11	experts	expert	NOUN
easat-1791	55	12	and	and	CCONJ
easat-1791	55	13	business	business	NOUN
easat-1791	55	14	leaders	leader	NOUN
easat-1791	55	15	to	to	PART
easat-1791	55	16	obtain	obtain	VERB
easat-1791	55	17	qualitative	qualitative	ADJ
easat-1791	55	18	insights	insight	NOUN
easat-1791	55	19	into	into	ADP
easat-1791	55	20	the	the	DET
easat-1791	55	21	challenges	challenge	NOUN
easat-1791	55	22	,	,	PUNCT
easat-1791	55	23	opportunities	opportunity	NOUN
easat-1791	55	24	,	,	PUNCT
easat-1791	55	25	and	and	CCONJ
easat-1791	55	26	innovations	innovation	NOUN
easat-1791	55	27	related	relate	VERB
easat-1791	55	28	to	to	ADP
easat-1791	55	29	big	big	ADJ
easat-1791	55	30	data	datum	NOUN
easat-1791	55	31	in	in	ADP
easat-1791	55	32	business	business	NOUN
easat-1791	55	33	intelligence	intelligence	NOUN
easat-1791	55	34	.	.	PUNCT
easat-1791	56	1	stratified	stratify	VERB
easat-1791	56	2	random	random	ADJ
easat-1791	56	3	sampling	sampling	NOUN
easat-1791	56	4	is	be	AUX
easat-1791	56	5	employed	employ	VERB
easat-1791	56	6	in	in	ADP
easat-1791	56	7	the	the	DET
easat-1791	56	8	survey	survey	NOUN
easat-1791	56	9	while	while	SCONJ
easat-1791	56	10	purposive	purposive	ADJ
easat-1791	56	11	sampling	sampling	NOUN
easat-1791	56	12	is	be	AUX
easat-1791	56	13	used	use	VERB
easat-1791	56	14	for	for	ADP
easat-1791	56	15	interviewing	interview	VERB
easat-1791	56	16	.	.	PUNCT
easat-1791	57	1	survey	survey	NOUN
easat-1791	57	2	data	datum	NOUN
easat-1791	57	3	goes	go	VERB
easat-1791	57	4	through	through	ADP
easat-1791	57	5	statistical	statistical	ADJ
easat-1791	57	6	analysis	analysis	NOUN
easat-1791	57	7	and	and	CCONJ
easat-1791	57	8	interview	interview	NOUN
easat-1791	57	9	data	datum	NOUN
easat-1791	57	10	through	through	ADP
easat-1791	57	11	thematic	thematic	ADJ
easat-1791	57	12	analysis	analysis	NOUN
easat-1791	57	13	.	.	PUNCT
easat-1791	58	1	the	the	DET
easat-1791	58	2	ethical	ethical	ADJ
easat-1791	58	3	concerns	concern	NOUN
easat-1791	58	4	have	have	AUX
easat-1791	58	5	been	be	AUX
easat-1791	58	6	addressed	address	VERB
easat-1791	58	7	,	,	PUNCT
easat-1791	58	8	and	and	CCONJ
easat-1791	58	9	recommendations	recommendation	NOUN
easat-1791	58	10	are	be	AUX
easat-1791	58	11	given	give	VERB
easat-1791	58	12	to	to	PART
easat-1791	58	13	support	support	VERB
easat-1791	58	14	on	on	ADP
easat-1791	58	15	findings	finding	NOUN
easat-1791	58	16	.	.	PUNCT
easat-1791	59	1	this	this	DET
easat-1791	59	2	comprehensive	comprehensive	ADJ
easat-1791	59	3	approach	approach	NOUN
easat-1791	59	4	to	to	ADP
easat-1791	59	5	methodology	methodology	NOUN
easat-1791	59	6	ensures	ensure	VERB
easat-1791	59	7	that	that	SCONJ
easat-1791	59	8	a	a	DET
easat-1791	59	9	deeper	deep	ADJ
easat-1791	59	10	understanding	understanding	NOUN
easat-1791	59	11	of	of	ADP
easat-1791	59	12	the	the	DET
easat-1791	59	13	impact	impact	NOUN
easat-1791	59	14	of	of	ADP
easat-1791	59	15	big	big	ADJ
easat-1791	59	16	data	datum	NOUN
easat-1791	59	17	on	on	ADP
easat-1791	59	18	business	business	NOUN
easat-1791	59	19	intelligence	intelligence	NOUN
easat-1791	59	20	strategies	strategy	NOUN
easat-1791	59	21	in	in	ADP
easat-1791	59	22	the	the	DET
easat-1791	59	23	digital	digital	ADJ
easat-1791	59	24	era	era	NOUN
easat-1791	59	25	.	.	PUNCT
easat-1791	60	1	3.1	3.1	NUM
easat-1791	60	2	sample	sample	NOUN
easat-1791	60	3	of	of	ADP
easat-1791	60	4	study	study	NOUN
easat-1791	60	5	the	the	DET
easat-1791	60	6	study	study	NOUN
easat-1791	60	7	sample	sample	NOUN
easat-1791	60	8	includes	include	VERB
easat-1791	60	9	30	30	NUM
easat-1791	60	10	diverse	diverse	ADJ
easat-1791	60	11	organizations	organization	NOUN
easat-1791	60	12	from	from	ADP
easat-1791	60	13	different	different	ADJ
easat-1791	60	14	sectors	sector	NOUN
easat-1791	60	15	and	and	CCONJ
easat-1791	60	16	sizes	size	NOUN
easat-1791	60	17	.	.	PUNCT
easat-1791	61	1	the	the	DET
easat-1791	61	2	quantitative	quantitative	ADJ
easat-1791	61	3	section	section	NOUN
easat-1791	61	4	of	of	ADP
easat-1791	61	5	this	this	DET
easat-1791	61	6	research	research	NOUN
easat-1791	61	7	employs	employ	VERB
easat-1791	61	8	a	a	DET
easat-1791	61	9	method	method	NOUN
easat-1791	61	10	called	call	VERB
easat-1791	61	11	stratified	stratified	ADJ
easat-1791	61	12	random	random	ADJ
easat-1791	61	13	sampling	sampling	NOUN
easat-1791	61	14	to	to	PART
easat-1791	61	15	choose	choose	VERB
easat-1791	61	16	companies	company	NOUN
easat-1791	61	17	that	that	PRON
easat-1791	61	18	have	have	AUX
easat-1791	61	19	embraced	embrace	VERB
easat-1791	61	20	big	big	ADJ
easat-1791	61	21	data	datum	NOUN
easat-1791	61	22	analytics	analytic	NOUN
easat-1791	61	23	as	as	ADP
easat-1791	61	24	tools	tool	NOUN
easat-1791	61	25	for	for	ADP
easat-1791	61	26	business	business	NOUN
easat-1791	61	27	intelligence	intelligence	NOUN
easat-1791	61	28	.	.	PUNCT
easat-1791	62	1	through	through	ADP
easat-1791	62	2	this	this	DET
easat-1791	62	3	kind	kind	NOUN
easat-1791	62	4	of	of	ADP
easat-1791	62	5	selection	selection	NOUN
easat-1791	62	6	process	process	NOUN
easat-1791	62	7	,	,	PUNCT
easat-1791	62	8	the	the	DET
easat-1791	62	9	researchers	researcher	NOUN
easat-1791	62	10	intend	intend	VERB
easat-1791	62	11	to	to	PART
easat-1791	62	12	capture	capture	VERB
easat-1791	62	13	a	a	DET
easat-1791	62	14	representative	representative	ADJ
easat-1791	62	15	sample	sample	NOUN
easat-1791	62	16	thereby	thereby	ADV
easat-1791	62	17	ensuring	ensure	VERB
easat-1791	62	18	wide	wide	ADJ
easat-1791	62	19	886	886	NUM
easat-1791	62	20	edelweiss	edelweiss	PROPN
easat-1791	62	21	applied	apply	VERB
easat-1791	62	22	science	science	NOUN
easat-1791	62	23	and	and	CCONJ
easat-1791	62	24	technology	technology	NOUN
easat-1791	62	25	issn	issn	PROPN
easat-1791	62	26	:	:	PUNCT
easat-1791	62	27	2576	2576	NUM
easat-1791	62	28	-	-	SYM
easat-1791	62	29	8484	8484	NUM
easat-1791	62	30	vol	vol	NOUN
easat-1791	62	31	.	.	PROPN
easat-1791	62	32	8	8	NUM
easat-1791	62	33	,	,	PUNCT
easat-1791	62	34	no	no	INTJ
easat-1791	62	35	.	.	NOUN
easat-1791	62	36	5	5	NUM
easat-1791	62	37	:	:	SYM
easat-1791	62	38	883	883	NUM
easat-1791	62	39	-	-	PUNCT
easat-1791	62	40	891	891	NUM
easat-1791	62	41	,	,	PUNCT
easat-1791	62	42	2024	2024	NUM
easat-1791	62	43	doi	doi	NOUN
easat-1791	62	44	:	:	PUNCT
easat-1791	62	45	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	62	46	©	©	ADP
easat-1791	62	47	2024	2024	NUM
easat-1791	62	48	by	by	ADP
easat-1791	62	49	the	the	DET
easat-1791	62	50	authors	author	NOUN
easat-1791	62	51	;	;	PUNCT
easat-1791	62	52	licensee	licensee	PROPN
easat-1791	62	53	learning	learn	VERB
easat-1791	62	54	gate	gate	NOUN
easat-1791	62	55	generalization	generalization	NOUN
easat-1791	62	56	.	.	PUNCT
easat-1791	63	1	survey	survey	NOUN
easat-1791	63	2	respondents	respondent	NOUN
easat-1791	63	3	include	include	VERB
easat-1791	63	4	managers	manager	NOUN
easat-1791	63	5	,	,	PUNCT
easat-1791	63	6	and	and	CCONJ
easat-1791	63	7	decision	decision	NOUN
easat-1791	63	8	-	-	PUNCT
easat-1791	63	9	makers	maker	NOUN
easat-1791	63	10	involved	involve	VERB
easat-1791	63	11	in	in	ADP
easat-1791	63	12	making	make	VERB
easat-1791	63	13	choices	choice	NOUN
easat-1791	63	14	based	base	VERB
easat-1791	63	15	on	on	ADP
easat-1791	63	16	numbers	number	NOUN
easat-1791	63	17	like	like	ADP
easat-1791	63	18	strategic	strategic	ADJ
easat-1791	63	19	planners	planner	NOUN
easat-1791	63	20	or	or	CCONJ
easat-1791	63	21	financial	financial	ADJ
easat-1791	63	22	analyst	analyst	NOUN
easat-1791	63	23	and	and	CCONJ
easat-1791	63	24	it	it	PRON
easat-1791	63	25	may	may	AUX
easat-1791	63	26	also	also	ADV
easat-1791	63	27	involve	involve	VERB
easat-1791	63	28	some	some	DET
easat-1791	63	29	cases	case	NOUN
easat-1791	63	30	relating	relate	VERB
easat-1791	63	31	to	to	ADP
easat-1791	63	32	their	their	PRON
easat-1791	63	33	subordinates	subordinate	NOUN
easat-1791	63	34	who	who	PRON
easat-1791	63	35	do	do	AUX
easat-1791	63	36	not	not	PART
easat-1791	63	37	possess	possess	VERB
easat-1791	63	38	these	these	DET
easat-1791	63	39	skills	skill	NOUN
easat-1791	63	40	but	but	CCONJ
easat-1791	63	41	can	can	AUX
easat-1791	63	42	provide	provide	VERB
easat-1791	63	43	relevant	relevant	ADJ
easat-1791	63	44	information	information	NOUN
easat-1791	63	45	related	relate	VERB
easat-1791	63	46	to	to	ADP
easat-1791	63	47	the	the	DET
easat-1791	63	48	subject	subject	NOUN
easat-1791	63	49	matter	matter	NOUN
easat-1791	63	50	being	be	AUX
easat-1791	63	51	studied	study	VERB
easat-1791	63	52	.	.	PUNCT
easat-1791	64	1	in	in	ADP
easat-1791	64	2	addition	addition	NOUN
easat-1791	64	3	,	,	PUNCT
easat-1791	64	4	purposive	purposive	ADJ
easat-1791	64	5	sampling	sampling	NOUN
easat-1791	64	6	was	be	AUX
easat-1791	64	7	used	use	VERB
easat-1791	64	8	for	for	ADP
easat-1791	64	9	industry	industry	NOUN
easat-1791	64	10	experts	expert	NOUN
easat-1791	64	11	who	who	PRON
easat-1791	64	12	had	have	VERB
easat-1791	64	13	enough	enough	ADJ
easat-1791	64	14	knowledge	knowledge	NOUN
easat-1791	64	15	in	in	ADP
easat-1791	64	16	this	this	DET
easat-1791	64	17	area	area	NOUN
easat-1791	64	18	;	;	PUNCT
easat-1791	64	19	and	and	CCONJ
easat-1791	64	20	also	also	ADV
easat-1791	64	21	data	data	VERB
easat-1791	64	22	analysts	analyst	NOUN
easat-1791	64	23	who	who	PRON
easat-1791	64	24	were	be	AUX
easat-1791	64	25	highly	highly	ADV
easat-1791	64	26	experienced	experienced	ADJ
easat-1791	64	27	in	in	ADP
easat-1791	64	28	working	work	VERB
easat-1791	64	29	with	with	ADP
easat-1791	64	30	big	big	ADJ
easat-1791	64	31	data	datum	NOUN
easat-1791	64	32	;	;	PUNCT
easat-1791	64	33	leaders	leader	NOUN
easat-1791	64	34	of	of	ADP
easat-1791	64	35	such	such	ADJ
easat-1791	64	36	firms	firm	NOUN
easat-1791	64	37	that	that	PRON
easat-1791	64	38	have	have	AUX
easat-1791	64	39	been	be	AUX
easat-1791	64	40	handling	handle	VERB
easat-1791	64	41	such	such	ADJ
easat-1791	64	42	projects	project	NOUN
easat-1791	64	43	as	as	ADV
easat-1791	64	44	well	well	ADV
easat-1791	64	45	as	as	ADP
easat-1791	64	46	those	those	DET
easat-1791	64	47	companies	company	NOUN
easat-1791	64	48	with	with	ADP
easat-1791	64	49	notable	notable	ADJ
easat-1791	64	50	successful	successful	ADJ
easat-1791	64	51	stories	story	NOUN
easat-1791	64	52	concerning	concern	VERB
easat-1791	64	53	big	big	ADJ
easat-1791	64	54	data	datum	NOUN
easat-1791	64	55	use	use	VERB
easat-1791	64	56	up	up	ADP
easat-1791	64	57	-	-	PUNCT
easat-1791	64	58	to	to	ADP
easat-1791	64	59	-	-	PUNCT
easat-1791	64	60	date	date	NOUN
easat-1791	64	61	were	be	AUX
easat-1791	64	62	purposefully	purposefully	ADV
easat-1791	64	63	sampled	sample	VERB
easat-1791	64	64	.	.	PUNCT
easat-1791	65	1	in	in	ADP
easat-1791	65	2	this	this	DET
easat-1791	65	3	targeted	target	VERB
easat-1791	65	4	sampling	sampling	NOUN
easat-1791	65	5	approach	approach	NOUN
easat-1791	65	6	,	,	PUNCT
easat-1791	65	7	the	the	DET
easat-1791	65	8	objective	objective	NOUN
easat-1791	65	9	is	be	AUX
easat-1791	65	10	to	to	PART
easat-1791	65	11	collect	collect	VERB
easat-1791	65	12	detailed	detailed	ADJ
easat-1791	65	13	information	information	NOUN
easat-1791	65	14	as	as	ADV
easat-1791	65	15	well	well	ADV
easat-1791	65	16	as	as	ADP
easat-1791	65	17	seek	seek	VERB
easat-1791	65	18	for	for	ADP
easat-1791	65	19	expert	expert	NOUN
easat-1791	65	20	’s	’s	PART
easat-1791	65	21	opinion	opinion	NOUN
easat-1791	65	22	in	in	ADP
easat-1791	65	23	order	order	NOUN
easat-1791	65	24	to	to	PART
easat-1791	65	25	get	get	VERB
easat-1791	65	26	an	an	DET
easat-1791	65	27	all	all	ADV
easat-1791	65	28	-	-	PUNCT
easat-1791	65	29	rounded	rounded	ADJ
easat-1791	65	30	view	view	NOUN
easat-1791	65	31	of	of	ADP
easat-1791	65	32	big	big	ADJ
easat-1791	65	33	data	datum	NOUN
easat-1791	65	34	's	's	PART
easat-1791	65	35	impact	impact	NOUN
easat-1791	65	36	on	on	ADP
easat-1791	65	37	business	business	NOUN
easat-1791	65	38	intelligence	intelligence	NOUN
easat-1791	65	39	strategies	strategy	NOUN
easat-1791	65	40	.	.	PUNCT
easat-1791	66	1	the	the	DET
easat-1791	66	2	use	use	NOUN
easat-1791	66	3	of	of	ADP
easat-1791	66	4	these	these	DET
easat-1791	66	5	two	two	NUM
easat-1791	66	6	techniques	technique	NOUN
easat-1791	66	7	in	in	ADP
easat-1791	66	8	sampling	sample	VERB
easat-1791	66	9	ensures	ensure	NOUN
easat-1791	66	10	that	that	SCONJ
easat-1791	66	11	the	the	DET
easat-1791	66	12	study	study	NOUN
easat-1791	66	13	sample	sample	NOUN
easat-1791	66	14	is	be	AUX
easat-1791	66	15	diversified	diversify	VERB
easat-1791	66	16	and	and	CCONJ
easat-1791	66	17	calls	call	VERB
easat-1791	66	18	for	for	ADP
easat-1791	66	19	more	more	ADV
easat-1791	66	20	informed	inform	VERB
easat-1791	66	21	decisions	decision	NOUN
easat-1791	66	22	which	which	PRON
easat-1791	66	23	in	in	ADP
easat-1791	66	24	turn	turn	NOUN
easat-1791	66	25	enhances	enhance	VERB
easat-1791	66	26	the	the	DET
easat-1791	66	27	validity	validity	NOUN
easat-1791	66	28	and	and	CCONJ
easat-1791	66	29	relevance	relevance	NOUN
easat-1791	66	30	of	of	ADP
easat-1791	66	31	the	the	DET
easat-1791	66	32	study	study	NOUN
easat-1791	66	33	.	.	PUNCT
easat-1791	67	1	3.2	3.2	NUM
easat-1791	67	2	.	.	PUNCT
easat-1791	68	1	data	datum	NOUN
easat-1791	68	2	analysis	analysis	NOUN
easat-1791	68	3	section	section	NOUN
easat-1791	68	4	1	1	NUM
easat-1791	68	5	:	:	PUNCT
easat-1791	68	6	demographics	demographic	NOUN
easat-1791	68	7	the	the	DET
easat-1791	68	8	sample	sample	NOUN
easat-1791	68	9	results	result	NOUN
easat-1791	68	10	reveal	reveal	VERB
easat-1791	68	11	that	that	SCONJ
easat-1791	68	12	majority	majority	NOUN
easat-1791	68	13	of	of	ADP
easat-1791	68	14	respondents	respondent	NOUN
easat-1791	68	15	are	be	AUX
easat-1791	68	16	drawn	draw	VERB
easat-1791	68	17	from	from	ADP
easat-1791	68	18	different	different	ADJ
easat-1791	68	19	industries	industry	NOUN
easat-1791	68	20	including	include	VERB
easat-1791	68	21	technology	technology	NOUN
easat-1791	68	22	,	,	PUNCT
easat-1791	68	23	finance	finance	NOUN
easat-1791	68	24	,	,	PUNCT
easat-1791	68	25	healthcare	healthcare	NOUN
easat-1791	68	26	and	and	CCONJ
easat-1791	68	27	retail	retail	ADJ
easat-1791	68	28	among	among	ADP
easat-1791	68	29	others	other	NOUN
easat-1791	68	30	.	.	PUNCT
easat-1791	69	1	for	for	ADP
easat-1791	69	2	most	most	ADJ
easat-1791	69	3	participants	participant	NOUN
easat-1791	69	4	,	,	PUNCT
easat-1791	69	5	they	they	PRON
easat-1791	69	6	hold	hold	VERB
easat-1791	69	7	managerial	managerial	ADJ
easat-1791	69	8	positions	position	NOUN
easat-1791	69	9	where	where	SCONJ
easat-1791	69	10	they	they	PRON
easat-1791	69	11	have	have	AUX
easat-1791	69	12	served	serve	VERB
easat-1791	69	13	for	for	ADP
easat-1791	69	14	approximately	approximately	ADV
easat-1791	69	15	five	five	NUM
easat-1791	69	16	years	year	NOUN
easat-1791	69	17	on	on	ADP
easat-1791	69	18	average	average	ADJ
easat-1791	69	19	.	.	PUNCT
easat-1791	70	1	the	the	DET
easat-1791	70	2	coefficient	coefficient	NOUN
easat-1791	70	3	for	for	ADP
easat-1791	70	4	"	"	PUNCT
easat-1791	70	5	tenure	tenure	NOUN
easat-1791	70	6	"	"	PUNCT
easat-1791	70	7	is	be	AUX
easat-1791	70	8	statistically	statistically	ADV
easat-1791	70	9	significant	significant	ADJ
easat-1791	70	10	(	(	PUNCT
easat-1791	70	11	p	p	X
easat-1791	70	12	<	<	X
easat-1791	70	13	0.05	0.05	NUM
easat-1791	70	14	)	)	PUNCT
easat-1791	70	15	,	,	PUNCT
easat-1791	70	16	indicating	indicate	VERB
easat-1791	70	17	a	a	DET
easat-1791	70	18	correlation	correlation	NOUN
easat-1791	70	19	between	between	ADP
easat-1791	70	20	employee	employee	NOUN
easat-1791	70	21	tenure	tenure	NOUN
easat-1791	70	22	and	and	CCONJ
easat-1791	70	23	overall	overall	ADJ
easat-1791	70	24	performance	performance	NOUN
easat-1791	70	25	.	.	PUNCT
easat-1791	71	1	the	the	DET
easat-1791	71	2	positive	positive	ADJ
easat-1791	71	3	correlation	correlation	NOUN
easat-1791	71	4	indicates	indicate	VERB
easat-1791	71	5	that	that	SCONJ
easat-1791	71	6	,	,	PUNCT
easat-1791	71	7	on	on	ADP
easat-1791	71	8	average	average	ADJ
easat-1791	71	9	,	,	PUNCT
easat-1791	71	10	employees	employee	NOUN
easat-1791	71	11	with	with	ADP
easat-1791	71	12	longer	long	ADJ
easat-1791	71	13	tenure	tenure	NOUN
easat-1791	71	14	obtain	obtain	VERB
easat-1791	71	15	higher	high	ADJ
easat-1791	71	16	performance	performance	NOUN
easat-1791	71	17	ratings	rating	NOUN
easat-1791	71	18	.	.	PUNCT
easat-1791	72	1	table	table	NOUN
easat-1791	72	2	1	1	NUM
easat-1791	72	3	.	.	PUNCT
easat-1791	73	1	overall	overall	ADJ
easat-1791	73	2	employee	employee	NOUN
easat-1791	73	3	performance	performance	NOUN
easat-1791	73	4	rating	rating	NOUN
easat-1791	73	5	.	.	PUNCT
easat-1791	74	1	dep	dep	NOUN
easat-1791	74	2	.	.	PUNCT
easat-1791	75	1	variable	variable	ADJ
easat-1791	75	2	:	:	PUNCT
easat-1791	76	1	business_ıntelligence_performance	business_ıntelligence_performance	NOUN
easat-1791	76	2	r	r	X
easat-1791	76	3	-	-	PUNCT
easat-1791	76	4	squared	squared	ADJ
easat-1791	76	5	:	:	PUNCT
easat-1791	76	6	0.742	0.742	NUM
easat-1791	76	7	adj	adj	X
easat-1791	76	8	.	.	PUNCT
easat-1791	76	9	r	r	X
easat-1791	76	10	-	-	PUNCT
easat-1791	76	11	squared	squared	ADJ
easat-1791	76	12	:	:	PUNCT
easat-1791	76	13	0.722	0.722	NUM
easat-1791	76	14	f	f	X
easat-1791	76	15	-	-	PUNCT
easat-1791	76	16	statistic	statistic	NOUN
easat-1791	76	17	:	:	PUNCT
easat-1791	76	18	37.47	37.47	NUM
easat-1791	76	19	coef	coef	NOUN
easat-1791	76	20	.	.	PUNCT
easat-1791	77	1	std	std	NOUN
easat-1791	77	2	.	.	PUNCT
easat-1791	78	1	err	err	PROPN
easat-1791	78	2	t	t	PROPN
easat-1791	78	3	p>|t|	p>|t|	PROPN
easat-1791	78	4	adoption	adoption	NOUN
easat-1791	78	5	15.0000	15.0000	NUM
easat-1791	78	6	2.443	2.443	NUM
easat-1791	78	7	6.122	6.122	NUM
easat-1791	78	8	0.000	0.000	NUM
easat-1791	78	9	const	const	ADJ
easat-1791	78	10	72.0000	72.0000	NUM
easat-1791	78	11	3.195	3.195	NUM
easat-1791	78	12	22.528	22.528	NUM
easat-1791	78	13	0.000	0.000	NUM
easat-1791	78	14	vif	vif	NOUN
easat-1791	78	15	(	(	PUNCT
easat-1791	78	16	adoption	adoption	NOUN
easat-1791	78	17	)	)	PUNCT
easat-1791	78	18	1.15	1.15	NUM
easat-1791	78	19	section	section	NOUN
easat-1791	78	20	2	2	NUM
easat-1791	78	21	:	:	PUNCT
easat-1791	78	22	big	big	ADJ
easat-1791	78	23	data	datum	NOUN
easat-1791	78	24	adoption	adoption	NOUN
easat-1791	78	25	out	out	ADP
easat-1791	78	26	of	of	ADP
easat-1791	78	27	the	the	DET
easat-1791	78	28	participants	participant	NOUN
easat-1791	78	29	,	,	PUNCT
easat-1791	78	30	85	85	NUM
easat-1791	78	31	%	%	NOUN
easat-1791	78	32	have	have	AUX
easat-1791	78	33	adopted	adopt	VERB
easat-1791	78	34	big	big	ADJ
easat-1791	78	35	data	datum	NOUN
easat-1791	78	36	analytics	analytic	NOUN
easat-1791	78	37	for	for	ADP
easat-1791	78	38	business	business	NOUN
easat-1791	78	39	intelligence	intelligence	NOUN
easat-1791	78	40	purposes	purpose	NOUN
easat-1791	78	41	,	,	PUNCT
easat-1791	78	42	while	while	SCONJ
easat-1791	78	43	the	the	DET
easat-1791	78	44	remaining	remain	VERB
easat-1791	78	45	15	15	NUM
easat-1791	78	46	%	%	NOUN
easat-1791	78	47	have	have	AUX
easat-1791	78	48	not	not	PART
easat-1791	78	49	yet	yet	ADV
easat-1791	78	50	implemented	implement	VERB
easat-1791	78	51	big	big	ADJ
easat-1791	78	52	data	datum	NOUN
easat-1791	78	53	initiatives	initiative	NOUN
easat-1791	78	54	.	.	PUNCT
easat-1791	79	1	table	table	NOUN
easat-1791	79	2	2	2	NUM
easat-1791	79	3	.	.	PUNCT
easat-1791	79	4	business	business	NOUN
easat-1791	79	5	intelligence	intelligence	NOUN
easat-1791	79	6	performance	performance	NOUN
easat-1791	79	7	score	score	NOUN
easat-1791	79	8	.	.	PUNCT
easat-1791	80	1	dep	dep	NOUN
easat-1791	80	2	.	.	PUNCT
easat-1791	81	1	variable	variable	ADJ
easat-1791	81	2	:	:	PUNCT
easat-1791	82	1	business_ıntelligence_performance	business_ıntelligence_performance	NOUN
easat-1791	82	2	r	r	X
easat-1791	82	3	-	-	PUNCT
easat-1791	82	4	squared	squared	ADJ
easat-1791	82	5	:	:	PUNCT
easat-1791	82	6	0.745	0.745	NUM
easat-1791	82	7	adj	adj	X
easat-1791	82	8	.	.	PUNCT
easat-1791	83	1	r	r	X
easat-1791	83	2	-	-	PUNCT
easat-1791	83	3	squared	squared	ADJ
easat-1791	83	4	:	:	PUNCT
easat-1791	83	5	0.731	0.731	NUM
easat-1791	83	6	f	f	NOUN
easat-1791	83	7	-	-	PUNCT
easat-1791	83	8	statistic	statistic	NOUN
easat-1791	83	9	:	:	PUNCT
easat-1791	84	1	51.23	51.23	NUM
easat-1791	84	2	coef	coef	NOUN
easat-1791	84	3	.	.	PUNCT
easat-1791	85	1	std	std	NOUN
easat-1791	85	2	.	.	PUNCT
easat-1791	86	1	err	err	PROPN
easat-1791	86	2	t	t	PROPN
easat-1791	86	3	p>|t|	p>|t|	PROPN
easat-1791	86	4	adoption	adoption	NOUN
easat-1791	86	5	15.0000	15.0000	NUM
easat-1791	86	6	2.092	2.092	NUM
easat-1791	86	7	7.153	7.153	NUM
easat-1791	86	8	0.000	0.000	NUM
easat-1791	86	9	const	const	NOUN
easat-1791	86	10	75.0000	75.0000	NUM
easat-1791	86	11	1.818	1.818	NUM
easat-1791	86	12	41.266	41.266	NUM
easat-1791	86	13	0.000	0.000	NUM
easat-1791	86	14	vif(adoption	vif(adoption	NUM
easat-1791	86	15	)	)	PUNCT
easat-1791	86	16	1.20	1.20	NUM
easat-1791	86	17	the	the	DET
easat-1791	86	18	coefficient	coefficient	NOUN
easat-1791	86	19	for	for	ADP
easat-1791	86	20	"	"	PUNCT
easat-1791	86	21	adoption	adoption	NOUN
easat-1791	86	22	"	"	PUNCT
easat-1791	86	23	is	be	AUX
easat-1791	86	24	statistically	statistically	ADV
easat-1791	86	25	significant	significant	ADJ
easat-1791	86	26	(	(	PUNCT
easat-1791	86	27	p	p	X
easat-1791	86	28	<	<	X
easat-1791	86	29	0.05	0.05	NUM
easat-1791	86	30	)	)	PUNCT
easat-1791	86	31	,	,	PUNCT
easat-1791	86	32	indicating	indicate	VERB
easat-1791	86	33	that	that	SCONJ
easat-1791	86	34	there	there	PRON
easat-1791	86	35	is	be	VERB
easat-1791	86	36	a	a	PRON
easat-1791	86	37	there	there	PRON
easat-1791	86	38	is	be	VERB
easat-1791	86	39	a	a	DET
easat-1791	86	40	considerable	considerable	ADJ
easat-1791	86	41	association	association	NOUN
easat-1791	86	42	between	between	ADP
easat-1791	86	43	big	big	ADJ
easat-1791	86	44	data	datum	NOUN
easat-1791	86	45	adoption	adoption	NOUN
easat-1791	86	46	and	and	CCONJ
easat-1791	86	47	business	business	NOUN
easat-1791	86	48	intelligence	intelligence	NOUN
easat-1791	86	49	performance	performance	NOUN
easat-1791	86	50	.	.	PUNCT
easat-1791	87	1	the	the	DET
easat-1791	87	2	positive	positive	ADJ
easat-1791	87	3	coefficient	coefficient	NOUN
easat-1791	87	4	indicates	indicate	VERB
easat-1791	87	5	that	that	SCONJ
easat-1791	87	6	organizations	organization	NOUN
easat-1791	87	7	that	that	PRON
easat-1791	87	8	use	use	VERB
easat-1791	87	9	big	big	ADJ
easat-1791	87	10	data	datum	NOUN
easat-1791	87	11	tend	tend	VERB
easat-1791	87	12	to	to	PART
easat-1791	87	13	have	have	VERB
easat-1791	87	14	higher	high	ADJ
easat-1791	87	15	business	business	NOUN
easat-1791	87	16	intelligence	intelligence	NOUN
easat-1791	87	17	performance	performance	NOUN
easat-1791	87	18	scores	score	NOUN
easat-1791	87	19	.	.	PUNCT
easat-1791	88	1	section	section	NOUN
easat-1791	88	2	3	3	NUM
easat-1791	88	3	:	:	PUNCT
easat-1791	88	4	big	big	ADJ
easat-1791	88	5	data	datum	NOUN
easat-1791	88	6	tools	tool	NOUN
easat-1791	88	7	and	and	CCONJ
easat-1791	88	8	technologies	technology	NOUN
easat-1791	88	9	887	887	NUM
easat-1791	88	10	edelweiss	edelweiss	PROPN
easat-1791	88	11	applied	apply	VERB
easat-1791	88	12	science	science	NOUN
easat-1791	88	13	and	and	CCONJ
easat-1791	88	14	technology	technology	NOUN
easat-1791	88	15	issn	issn	PROPN
easat-1791	88	16	:	:	PUNCT
easat-1791	88	17	2576	2576	NUM
easat-1791	88	18	-	-	SYM
easat-1791	88	19	8484	8484	NUM
easat-1791	88	20	vol	vol	NOUN
easat-1791	88	21	.	.	PROPN
easat-1791	89	1	8	8	NUM
easat-1791	89	2	,	,	PUNCT
easat-1791	89	3	no	no	INTJ
easat-1791	89	4	.	.	NOUN
easat-1791	89	5	5	5	NUM
easat-1791	89	6	:	:	SYM
easat-1791	89	7	883	883	NUM
easat-1791	89	8	-	-	PUNCT
easat-1791	89	9	891	891	NUM
easat-1791	89	10	,	,	PUNCT
easat-1791	89	11	2024	2024	NUM
easat-1791	89	12	doi	doi	NOUN
easat-1791	89	13	:	:	PUNCT
easat-1791	89	14	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	89	15	©	©	ADP
easat-1791	89	16	2024	2024	NUM
easat-1791	89	17	by	by	ADP
easat-1791	89	18	the	the	DET
easat-1791	89	19	authors	author	NOUN
easat-1791	89	20	;	;	PUNCT
easat-1791	89	21	licensee	licensee	PROPN
easat-1791	89	22	learning	learn	VERB
easat-1791	89	23	gate	gate	PROPN
easat-1791	89	24	data	datum	NOUN
easat-1791	89	25	warehouses	warehouse	NOUN
easat-1791	89	26	and	and	CCONJ
easat-1791	89	27	machine	machine	NOUN
easat-1791	89	28	learning	learn	VERB
easat-1791	89	29	algorithms	algorithm	NOUN
easat-1791	89	30	are	be	AUX
easat-1791	89	31	the	the	DET
easat-1791	89	32	most	most	ADV
easat-1791	89	33	commonly	commonly	ADV
easat-1791	89	34	used	use	VERB
easat-1791	89	35	big	big	ADJ
easat-1791	89	36	data	datum	NOUN
easat-1791	89	37	tools	tool	NOUN
easat-1791	89	38	,	,	PUNCT
easat-1791	89	39	with	with	ADP
easat-1791	89	40	78	78	NUM
easat-1791	89	41	%	%	NOUN
easat-1791	89	42	of	of	ADP
easat-1791	89	43	participants	participant	NOUN
easat-1791	89	44	utilizing	utilize	VERB
easat-1791	89	45	these	these	DET
easat-1791	89	46	technologies	technology	NOUN
easat-1791	89	47	.	.	PUNCT
easat-1791	90	1	a	a	DET
easat-1791	90	2	significant	significant	ADJ
easat-1791	90	3	portion	portion	NOUN
easat-1791	90	4	of	of	ADP
easat-1791	90	5	respondents	respondent	NOUN
easat-1791	90	6	have	have	AUX
easat-1791	90	7	also	also	ADV
easat-1791	90	8	adopted	adopt	VERB
easat-1791	90	9	other	other	ADJ
easat-1791	90	10	technologies	technology	NOUN
easat-1791	90	11	like	like	ADP
easat-1791	90	12	data	datum	NOUN
easat-1791	90	13	lakes	lake	NOUN
easat-1791	90	14	,	,	PUNCT
easat-1791	90	15	hadoop	hadoop	NOUN
easat-1791	90	16	,	,	PUNCT
easat-1791	90	17	and	and	CCONJ
easat-1791	90	18	apache	apache	NOUN
easat-1791	90	19	spark	spark	NOUN
easat-1791	90	20	.	.	PUNCT
easat-1791	91	1	table	table	NOUN
easat-1791	91	2	3	3	NUM
easat-1791	91	3	.	.	X
easat-1791	91	4	efficiency	efficiency	NOUN
easat-1791	91	5	in	in	ADP
easat-1791	91	6	decision	decision	NOUN
easat-1791	91	7	-	-	PUNCT
easat-1791	91	8	making	making	NOUN
easat-1791	91	9	.	.	PUNCT
easat-1791	92	1	dep	dep	NOUN
easat-1791	92	2	.	.	PUNCT
easat-1791	93	1	variable	variable	ADJ
easat-1791	93	2	:	:	PUNCT
easat-1791	93	3	improvement_in_decision_making	improvement_in_decision_make	VERB
easat-1791	93	4	r	r	NOUN
easat-1791	93	5	-	-	PUNCT
easat-1791	93	6	squared	squared	ADJ
easat-1791	93	7	:	:	PUNCT
easat-1791	94	1	0.682	0.682	NUM
easat-1791	94	2	adj	adj	NOUN
easat-1791	94	3	.	.	PUNCT
easat-1791	95	1	r	r	X
easat-1791	95	2	-	-	PUNCT
easat-1791	95	3	squared	squared	ADJ
easat-1791	95	4	:	:	PUNCT
easat-1791	95	5	0.663	0.663	NUM
easat-1791	95	6	f	f	X
easat-1791	95	7	-	-	PUNCT
easat-1791	95	8	statistic	statistic	NOUN
easat-1791	95	9	:	:	PUNCT
easat-1791	96	1	35.19	35.19	NUM
easat-1791	96	2	coef	coef	X
easat-1791	96	3	.	.	PUNCT
easat-1791	97	1	std	std	NOUN
easat-1791	97	2	.	.	PUNCT
easat-1791	98	1	err	err	PROPN
easat-1791	98	2	t	t	PROPN
easat-1791	98	3	p>|t|	p>|t|	PROPN
easat-1791	98	4	adoption	adoption	NOUN
easat-1791	98	5	15.000	15.000	NUM
easat-1791	98	6	2.443	2.443	NUM
easat-1791	98	7	6.122	6.122	NUM
easat-1791	98	8	0.000	0.000	NUM
easat-1791	98	9	const	const	ADP
easat-1791	98	10	65.000	65.000	NUM
easat-1791	98	11	3.195	3.195	NUM
easat-1791	98	12	20.365	20.365	NUM
easat-1791	98	13	0.000	0.000	NUM
easat-1791	98	14	vif(adoption	vif(adoption	NUM
easat-1791	98	15	)	)	PUNCT
easat-1791	98	16	1.20	1.20	NUM
easat-1791	98	17	all	all	DET
easat-1791	98	18	three	three	NUM
easat-1791	98	19	coefficients	coefficient	NOUN
easat-1791	98	20	are	be	AUX
easat-1791	98	21	statistically	statistically	ADV
easat-1791	98	22	significant	significant	ADJ
easat-1791	98	23	(	(	PUNCT
easat-1791	98	24	p	p	X
easat-1791	98	25	<	<	X
easat-1791	98	26	0.05	0.05	NUM
easat-1791	98	27	)	)	PUNCT
easat-1791	98	28	,	,	PUNCT
easat-1791	98	29	demonstrating	demonstrate	VERB
easat-1791	98	30	that	that	SCONJ
easat-1791	98	31	using	use	VERB
easat-1791	98	32	these	these	DET
easat-1791	98	33	technologies	technology	NOUN
easat-1791	98	34	leads	lead	VERB
easat-1791	98	35	to	to	ADP
easat-1791	98	36	more	more	ADV
easat-1791	98	37	efficient	efficient	ADJ
easat-1791	98	38	decision	decision	NOUN
easat-1791	98	39	-	-	PUNCT
easat-1791	98	40	making	making	NOUN
easat-1791	98	41	.	.	PUNCT
easat-1791	99	1	data	datum	NOUN
easat-1791	99	2	warehouses	warehouse	NOUN
easat-1791	99	3	and	and	CCONJ
easat-1791	99	4	machine	machine	NOUN
easat-1791	99	5	learning	learn	VERB
easat-1791	99	6	algorithms	algorithm	NOUN
easat-1791	99	7	outperform	outperform	VERB
easat-1791	99	8	other	other	ADJ
easat-1791	99	9	technologies	technology	NOUN
easat-1791	99	10	in	in	ADP
easat-1791	99	11	terms	term	NOUN
easat-1791	99	12	of	of	ADP
easat-1791	99	13	decision	decision	NOUN
easat-1791	99	14	-	-	PUNCT
easat-1791	99	15	making	make	VERB
easat-1791	99	16	efficiency	efficiency	NOUN
easat-1791	99	17	.	.	PUNCT
easat-1791	100	1	section	section	NOUN
easat-1791	100	2	4	4	NUM
easat-1791	100	3	:	:	PUNCT
easat-1791	100	4	decision	decision	NOUN
easat-1791	100	5	-	-	PUNCT
easat-1791	100	6	making	making	NOUN
easat-1791	100	7	and	and	CCONJ
easat-1791	100	8	insights	insight	NOUN
easat-1791	100	9	participants	participant	NOUN
easat-1791	100	10	reported	report	VERB
easat-1791	100	11	that	that	SCONJ
easat-1791	100	12	integrating	integrate	VERB
easat-1791	100	13	big	big	ADJ
easat-1791	100	14	data	datum	NOUN
easat-1791	100	15	has	have	AUX
easat-1791	100	16	significantly	significantly	ADV
easat-1791	100	17	improved	improve	VERB
easat-1791	100	18	their	their	PRON
easat-1791	100	19	decision	decision	NOUN
easat-1791	100	20	-	-	PUNCT
easat-1791	100	21	making	make	VERB
easat-1791	100	22	processes	process	NOUN
easat-1791	100	23	.	.	PUNCT
easat-1791	101	1	92	92	NUM
easat-1791	101	2	%	%	NOUN
easat-1791	101	3	of	of	ADP
easat-1791	101	4	respondents	respondent	NOUN
easat-1791	101	5	stated	state	VERB
easat-1791	101	6	that	that	SCONJ
easat-1791	101	7	big	big	ADJ
easat-1791	101	8	data	datum	NOUN
easat-1791	101	9	analytics	analytic	NOUN
easat-1791	101	10	provided	provide	VERB
easat-1791	101	11	them	they	PRON
easat-1791	101	12	with	with	ADP
easat-1791	101	13	new	new	ADJ
easat-1791	101	14	and	and	CCONJ
easat-1791	101	15	valuable	valuable	ADJ
easat-1791	101	16	insights	insight	NOUN
easat-1791	101	17	,	,	PUNCT
easat-1791	101	18	allowing	allow	VERB
easat-1791	101	19	them	they	PRON
easat-1791	101	20	to	to	PART
easat-1791	101	21	make	make	VERB
easat-1791	101	22	data	datum	NOUN
easat-1791	101	23	-	-	PUNCT
easat-1791	101	24	driven	drive	VERB
easat-1791	101	25	decisions	decision	NOUN
easat-1791	101	26	with	with	ADP
easat-1791	101	27	greater	great	ADJ
easat-1791	101	28	accuracy	accuracy	NOUN
easat-1791	101	29	and	and	CCONJ
easat-1791	101	30	confidence	confidence	NOUN
easat-1791	101	31	.	.	PUNCT
easat-1791	102	1	table	table	NOUN
easat-1791	102	2	4	4	NUM
easat-1791	102	3	.	.	PUNCT
easat-1791	103	1	improvement	improvement	NOUN
easat-1791	103	2	in	in	ADP
easat-1791	103	3	decision	decision	NOUN
easat-1791	103	4	-	-	PUNCT
easat-1791	103	5	making	making	NOUN
easat-1791	103	6	.	.	PUNCT
easat-1791	104	1	dep	dep	NOUN
easat-1791	104	2	.	.	PUNCT
easat-1791	105	1	variable	variable	NOUN
easat-1791	105	2	:	:	PUNCT
easat-1791	105	3	efficiency_in_decision_making	efficiency_in_decision_make	VERB
easat-1791	105	4	r	r	NOUN
easat-1791	105	5	-	-	PUNCT
easat-1791	105	6	squared	squared	ADJ
easat-1791	105	7	:	:	PUNCT
easat-1791	105	8	0.82	0.82	NUM
easat-1791	105	9	adj	adj	X
easat-1791	105	10	.	.	PUNCT
easat-1791	106	1	r	r	X
easat-1791	106	2	-	-	PUNCT
easat-1791	106	3	squared	squared	ADJ
easat-1791	106	4	:	:	PUNCT
easat-1791	106	5	0.789	0.789	NUM
easat-1791	106	6	f	f	X
easat-1791	106	7	-	-	PUNCT
easat-1791	106	8	statistic	statistic	NOUN
easat-1791	106	9	:	:	PUNCT
easat-1791	107	1	26.19	26.19	NUM
easat-1791	107	2	coef	coef	PROPN
easat-1791	107	3	.	.	PUNCT
easat-1791	108	1	std	std	NOUN
easat-1791	108	2	.	.	PUNCT
easat-1791	109	1	err	err	PROPN
easat-1791	109	2	t	t	PROPN
easat-1791	109	3	p>|t|	p>|t|	PROPN
easat-1791	109	4	data	datum	NOUN
easat-1791	109	5	warehouses	warehouse	NOUN
easat-1791	109	6	10.0000	10.0000	NUM
easat-1791	109	7	2.123	2.123	NUM
easat-1791	109	8	4.709	4.709	NUM
easat-1791	109	9	0.000	0.000	NUM
easat-1791	109	10	ml	ml	NOUN
easat-1791	109	11	algorithms	algorithm	NOUN
easat-1791	109	12	8.0000	8.0000	NUM
easat-1791	109	13	1.788	1.788	NUM
easat-1791	109	14	4.471	4.471	NUM
easat-1791	109	15	0.000	0.000	NUM
easat-1791	109	16	other	other	ADJ
easat-1791	109	17	technologies	technology	NOUN
easat-1791	109	18	5.0000	5.0000	NUM
easat-1791	109	19	1.990	1.990	NUM
easat-1791	109	20	1.990	1.990	NUM
easat-1791	109	21	0.000	0.000	NUM
easat-1791	109	22	const	const	NOUN
easat-1791	109	23	65.0000	65.0000	NUM
easat-1791	109	24	3.506	3.506	NUM
easat-1791	109	25	18.516	18.516	NUM
easat-1791	109	26	0.000	0.000	NUM
easat-1791	109	27	vif	vif	NOUN
easat-1791	109	28	(	(	PUNCT
easat-1791	109	29	data	data	NOUN
easat-1791	109	30	warehouses	warehouse	NOUN
easat-1791	109	31	)	)	PUNCT
easat-1791	109	32	1.20	1.20	NUM
easat-1791	109	33	vif	vif	NOUN
easat-1791	109	34	(	(	PUNCT
easat-1791	109	35	ml	ml	ADP
easat-1791	109	36	algorithms	algorithm	NOUN
easat-1791	109	37	)	)	PUNCT
easat-1791	109	38	1.23	1.23	NUM
easat-1791	109	39	vif	vif	NOUN
easat-1791	109	40	(	(	PUNCT
easat-1791	109	41	other	other	ADJ
easat-1791	109	42	technologies	technology	NOUN
easat-1791	109	43	)	)	PUNCT
easat-1791	109	44	1.18	1.18	NUM
easat-1791	109	45	the	the	DET
easat-1791	109	46	coefficient	coefficient	NOUN
easat-1791	109	47	for	for	ADP
easat-1791	109	48	"	"	PUNCT
easat-1791	109	49	perception	perception	NOUN
easat-1791	109	50	"	"	PUNCT
easat-1791	109	51	is	be	AUX
easat-1791	109	52	statistically	statistically	ADV
easat-1791	109	53	significant	significant	ADJ
easat-1791	109	54	(	(	PUNCT
easat-1791	109	55	p	p	X
easat-1791	109	56	<	<	X
easat-1791	109	57	0.05	0.05	NUM
easat-1791	109	58	)	)	PUNCT
easat-1791	109	59	,	,	PUNCT
easat-1791	109	60	indicating	indicate	VERB
easat-1791	109	61	that	that	SCONJ
easat-1791	109	62	a	a	DET
easat-1791	109	63	higher	high	ADJ
easat-1791	109	64	percentage	percentage	NOUN
easat-1791	109	65	of	of	ADP
easat-1791	109	66	respondents	respondent	NOUN
easat-1791	109	67	seeing	see	VERB
easat-1791	109	68	new	new	ADJ
easat-1791	109	69	and	and	CCONJ
easat-1791	109	70	useful	useful	ADJ
easat-1791	109	71	insights	insight	NOUN
easat-1791	109	72	leads	lead	VERB
easat-1791	109	73	to	to	ADP
easat-1791	109	74	greater	great	ADJ
easat-1791	109	75	improvement	improvement	NOUN
easat-1791	109	76	in	in	ADP
easat-1791	109	77	decisionmaking	decisionmake	VERB
easat-1791	109	78	.	.	PUNCT
easat-1791	110	1	section	section	NOUN
easat-1791	110	2	5	5	NUM
easat-1791	110	3	:	:	PUNCT
easat-1791	110	4	strategic	strategic	ADJ
easat-1791	110	5	planning	planning	NOUN
easat-1791	110	6	and	and	CCONJ
easat-1791	110	7	market	market	NOUN
easat-1791	110	8	insights	insight	NOUN
easat-1791	110	9	big	big	ADJ
easat-1791	110	10	data	datum	NOUN
easat-1791	110	11	has	have	AUX
easat-1791	110	12	had	have	VERB
easat-1791	110	13	a	a	DET
easat-1791	110	14	substantial	substantial	ADJ
easat-1791	110	15	impact	impact	NOUN
easat-1791	110	16	on	on	ADP
easat-1791	110	17	strategic	strategic	ADJ
easat-1791	110	18	planning	planning	NOUN
easat-1791	110	19	,	,	PUNCT
easat-1791	110	20	as	as	SCONJ
easat-1791	110	21	80	80	NUM
easat-1791	110	22	%	%	NOUN
easat-1791	110	23	of	of	ADP
easat-1791	110	24	participants	participant	NOUN
easat-1791	110	25	acknowledged	acknowledge	VERB
easat-1791	110	26	that	that	SCONJ
easat-1791	110	27	it	it	PRON
easat-1791	110	28	has	have	AUX
easat-1791	110	29	enabled	enable	VERB
easat-1791	110	30	their	their	PRON
easat-1791	110	31	organizations	organization	NOUN
easat-1791	110	32	to	to	PART
easat-1791	110	33	identify	identify	VERB
easat-1791	110	34	new	new	ADJ
easat-1791	110	35	opportunities	opportunity	NOUN
easat-1791	110	36	and	and	CCONJ
easat-1791	110	37	predict	predict	VERB
easat-1791	110	38	market	market	NOUN
easat-1791	110	39	trends	trend	NOUN
easat-1791	110	40	.	.	PUNCT
easat-1791	111	1	this	this	PRON
easat-1791	111	2	has	have	AUX
easat-1791	111	3	resulted	result	VERB
easat-1791	111	4	in	in	ADP
easat-1791	111	5	better	well	ADV
easat-1791	111	6	-	-	PUNCT
easat-1791	111	7	aligned	align	VERB
easat-1791	111	8	strategies	strategy	NOUN
easat-1791	111	9	with	with	ADP
easat-1791	111	10	long	long	ADJ
easat-1791	111	11	-	-	PUNCT
easat-1791	111	12	term	term	NOUN
easat-1791	111	13	goals	goal	NOUN
easat-1791	111	14	and	and	CCONJ
easat-1791	111	15	improved	improved	ADJ
easat-1791	111	16	competitiveness	competitiveness	NOUN
easat-1791	111	17	.	.	PUNCT
easat-1791	112	1	888	888	NUM
easat-1791	112	2	edelweiss	edelweiss	PROPN
easat-1791	112	3	applied	apply	VERB
easat-1791	112	4	science	science	NOUN
easat-1791	112	5	and	and	CCONJ
easat-1791	112	6	technology	technology	NOUN
easat-1791	112	7	issn	issn	PROPN
easat-1791	112	8	:	:	PUNCT
easat-1791	112	9	2576	2576	NUM
easat-1791	112	10	-	-	SYM
easat-1791	112	11	8484	8484	NUM
easat-1791	112	12	vol	vol	NOUN
easat-1791	112	13	.	.	PROPN
easat-1791	112	14	8	8	NUM
easat-1791	112	15	,	,	PUNCT
easat-1791	112	16	no	no	INTJ
easat-1791	112	17	.	.	NOUN
easat-1791	112	18	5	5	NUM
easat-1791	112	19	:	:	SYM
easat-1791	112	20	883	883	NUM
easat-1791	112	21	-	-	PUNCT
easat-1791	112	22	891	891	NUM
easat-1791	112	23	,	,	PUNCT
easat-1791	112	24	2024	2024	NUM
easat-1791	112	25	doi	doi	NOUN
easat-1791	112	26	:	:	PUNCT
easat-1791	112	27	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	112	28	©	©	ADP
easat-1791	112	29	2024	2024	NUM
easat-1791	112	30	by	by	ADP
easat-1791	112	31	the	the	DET
easat-1791	112	32	authors	author	NOUN
easat-1791	112	33	;	;	PUNCT
easat-1791	112	34	licensee	licensee	PROPN
easat-1791	112	35	learning	learn	VERB
easat-1791	112	36	gate	gate	NOUN
easat-1791	112	37	table	table	NOUN
easat-1791	112	38	5	5	NUM
easat-1791	112	39	.	.	PUNCT
easat-1791	112	40	effectiveness	effectiveness	NOUN
easat-1791	112	41	in	in	ADP
easat-1791	112	42	strategic	strategic	ADJ
easat-1791	112	43	planning	planning	NOUN
easat-1791	112	44	.	.	PUNCT
easat-1791	113	1	both	both	DET
easat-1791	113	2	coefficients	coefficient	NOUN
easat-1791	113	3	are	be	AUX
easat-1791	113	4	statistically	statistically	ADV
easat-1791	113	5	significant	significant	ADJ
easat-1791	113	6	(	(	PUNCT
easat-1791	113	7	p	p	X
easat-1791	113	8	<	<	X
easat-1791	113	9	0.05	0.05	NUM
easat-1791	113	10	)	)	PUNCT
easat-1791	113	11	,	,	PUNCT
easat-1791	113	12	indicating	indicate	VERB
easat-1791	113	13	that	that	SCONJ
easat-1791	113	14	a	a	DET
easat-1791	113	15	higher	high	ADJ
easat-1791	113	16	percentage	percentage	NOUN
easat-1791	113	17	of	of	ADP
easat-1791	113	18	respondents	respondent	NOUN
easat-1791	113	19	acknowledging	acknowledge	VERB
easat-1791	113	20	the	the	DET
easat-1791	113	21	impact	impact	NOUN
easat-1791	113	22	on	on	ADP
easat-1791	113	23	discovering	discover	VERB
easat-1791	113	24	new	new	ADJ
easat-1791	113	25	possibilities	possibility	NOUN
easat-1791	113	26	and	and	CCONJ
easat-1791	113	27	anticipating	anticipate	VERB
easat-1791	113	28	market	market	NOUN
easat-1791	113	29	trends	trend	NOUN
easat-1791	113	30	is	be	AUX
easat-1791	113	31	connected	connect	VERB
easat-1791	113	32	with	with	ADP
easat-1791	113	33	stronger	strong	ADJ
easat-1791	113	34	strategic	strategic	ADJ
easat-1791	113	35	planning	planning	NOUN
easat-1791	113	36	effectiveness	effectiveness	NOUN
easat-1791	113	37	.	.	PUNCT
easat-1791	114	1	section	section	NOUN
easat-1791	114	2	6	6	NUM
easat-1791	114	3	:	:	PUNCT
easat-1791	114	4	challenges	challenge	NOUN
easat-1791	114	5	and	and	CCONJ
easat-1791	114	6	opportunities	opportunity	NOUN
easat-1791	114	7	the	the	DET
easat-1791	114	8	main	main	ADJ
easat-1791	114	9	challenges	challenge	NOUN
easat-1791	114	10	reported	report	VERB
easat-1791	114	11	by	by	ADP
easat-1791	114	12	participants	participant	NOUN
easat-1791	114	13	include	include	VERB
easat-1791	114	14	data	datum	NOUN
easat-1791	114	15	integration	integration	NOUN
easat-1791	114	16	complexities	complexity	NOUN
easat-1791	114	17	(	(	PUNCT
easat-1791	114	18	45	45	NUM
easat-1791	114	19	%	%	NOUN
easat-1791	114	20	)	)	PUNCT
easat-1791	114	21	,	,	PUNCT
easat-1791	114	22	ensuring	ensure	VERB
easat-1791	114	23	data	datum	NOUN
easat-1791	114	24	privacy	privacy	NOUN
easat-1791	114	25	(	(	PUNCT
easat-1791	114	26	28	28	NUM
easat-1791	114	27	%	%	NOUN
easat-1791	114	28	)	)	PUNCT
easat-1791	114	29	,	,	PUNCT
easat-1791	114	30	and	and	CCONJ
easat-1791	114	31	the	the	DET
easat-1791	114	32	need	need	NOUN
easat-1791	114	33	for	for	ADP
easat-1791	114	34	skilled	skilled	ADJ
easat-1791	114	35	data	datum	NOUN
easat-1791	114	36	analysts	analyst	NOUN
easat-1791	114	37	(	(	PUNCT
easat-1791	114	38	20	20	NUM
easat-1791	114	39	%	%	NOUN
easat-1791	114	40	)	)	PUNCT
easat-1791	114	41	.	.	PUNCT
easat-1791	115	1	however	however	ADV
easat-1791	115	2	,	,	PUNCT
easat-1791	115	3	participants	participant	NOUN
easat-1791	115	4	also	also	ADV
easat-1791	115	5	emphasized	emphasize	VERB
easat-1791	115	6	the	the	DET
easat-1791	115	7	opportunities	opportunity	NOUN
easat-1791	115	8	for	for	ADP
easat-1791	115	9	innovation	innovation	NOUN
easat-1791	115	10	(	(	PUNCT
easat-1791	115	11	75	75	NUM
easat-1791	115	12	%	%	NOUN
easat-1791	115	13	)	)	PUNCT
easat-1791	115	14	and	and	CCONJ
easat-1791	115	15	growth	growth	NOUN
easat-1791	115	16	(	(	PUNCT
easat-1791	115	17	62	62	NUM
easat-1791	115	18	%	%	NOUN
easat-1791	115	19	)	)	PUNCT
easat-1791	115	20	that	that	SCONJ
easat-1791	115	21	big	big	ADJ
easat-1791	115	22	data	data	NOUN
easat-1791	115	23	presents	present	NOUN
easat-1791	115	24	.	.	PUNCT
easat-1791	116	1	as	as	SCONJ
easat-1791	116	2	shown	show	VERB
easat-1791	116	3	in	in	ADP
easat-1791	116	4	table	table	NOUN
easat-1791	116	5	6	6	NUM
easat-1791	116	6	,	,	PUNCT
easat-1791	116	7	the	the	DET
easat-1791	116	8	coefficients	coefficient	NOUN
easat-1791	116	9	for	for	ADP
easat-1791	116	10	"	"	PUNCT
easat-1791	116	11	data_integration_challenges	data_integration_challenge	NOUN
easat-1791	116	12	"	"	PUNCT
easat-1791	116	13	and	and	CCONJ
easat-1791	116	14	"	"	PUNCT
easat-1791	116	15	data_privacy_concerns	data_privacy_concern	NOUN
easat-1791	116	16	"	"	PUNCT
easat-1791	116	17	are	be	AUX
easat-1791	116	18	statistically	statistically	ADV
easat-1791	116	19	significant	significant	ADJ
easat-1791	116	20	(	(	PUNCT
easat-1791	116	21	p	p	X
easat-1791	116	22	<	<	X
easat-1791	116	23	0.05	0.05	NUM
easat-1791	116	24	)	)	PUNCT
easat-1791	116	25	,	,	PUNCT
easat-1791	116	26	indicating	indicate	VERB
easat-1791	116	27	that	that	SCONJ
easat-1791	116	28	organizations	organization	NOUN
easat-1791	116	29	encountering	encounter	VERB
easat-1791	116	30	these	these	DET
easat-1791	116	31	issues	issue	NOUN
easat-1791	116	32	are	be	AUX
easat-1791	116	33	less	less	ADV
easat-1791	116	34	successful	successful	ADJ
easat-1791	116	35	in	in	ADP
easat-1791	116	36	overcoming	overcome	VERB
easat-1791	116	37	them	they	PRON
easat-1791	116	38	.	.	PUNCT
easat-1791	117	1	the	the	DET
easat-1791	117	2	coefficient	coefficient	NOUN
easat-1791	117	3	for	for	ADP
easat-1791	117	4	"	"	PUNCT
easat-1791	117	5	need_for_skilled_analysts	need_for_skilled_analyst	NOUN
easat-1791	117	6	"	"	PUNCT
easat-1791	117	7	is	be	AUX
easat-1791	117	8	likewise	likewise	ADV
easat-1791	117	9	significant	significant	ADJ
easat-1791	117	10	,	,	PUNCT
easat-1791	117	11	but	but	CCONJ
easat-1791	117	12	negative	negative	ADJ
easat-1791	117	13	,	,	PUNCT
easat-1791	117	14	meaning	mean	VERB
easat-1791	117	15	that	that	SCONJ
easat-1791	117	16	a	a	DET
easat-1791	117	17	higher	high	ADJ
easat-1791	117	18	percentage	percentage	NOUN
easat-1791	117	19	of	of	ADP
easat-1791	117	20	respondents	respondent	NOUN
easat-1791	117	21	stating	state	VERB
easat-1791	117	22	a	a	DET
easat-1791	117	23	need	need	NOUN
easat-1791	117	24	for	for	ADP
easat-1791	117	25	trained	train	VERB
easat-1791	117	26	data	datum	NOUN
easat-1791	117	27	analysts	analyst	NOUN
easat-1791	117	28	is	be	AUX
easat-1791	117	29	associated	associate	VERB
easat-1791	117	30	with	with	ADP
easat-1791	117	31	lesser	less	ADJ
easat-1791	117	32	success	success	NOUN
easat-1791	117	33	in	in	ADP
easat-1791	117	34	overcoming	overcome	VERB
easat-1791	117	35	obstacles	obstacle	NOUN
easat-1791	117	36	.	.	PUNCT
easat-1791	118	1	table	table	NOUN
easat-1791	118	2	6	6	NUM
easat-1791	118	3	.	.	PUNCT
easat-1791	119	1	overall	overall	ADJ
easat-1791	119	2	success	success	NOUN
easat-1791	119	3	in	in	ADP
easat-1791	119	4	overcoming	overcome	VERB
easat-1791	119	5	challenges	challenge	NOUN
easat-1791	119	6	.	.	PUNCT
easat-1791	120	1	dep	dep	NOUN
easat-1791	120	2	.	.	PUNCT
easat-1791	121	1	variable	variable	ADJ
easat-1791	121	2	:	:	PUNCT
easat-1791	121	3	effectiveness_in_strategic_planning	effectiveness_in_strategic_planne	VERB
easat-1791	121	4	r	r	NOUN
easat-1791	121	5	-	-	PUNCT
easat-1791	121	6	squared	squared	ADJ
easat-1791	121	7	:	:	PUNCT
easat-1791	121	8	0.765	0.765	NUM
easat-1791	121	9	adj	adj	X
easat-1791	121	10	.	.	PUNCT
easat-1791	122	1	r	r	X
easat-1791	122	2	-	-	PUNCT
easat-1791	122	3	squared	squared	ADJ
easat-1791	122	4	:	:	PUNCT
easat-1791	122	5	0.742	0.742	NUM
easat-1791	122	6	f	f	X
easat-1791	122	7	-	-	PUNCT
easat-1791	122	8	statistic	statistic	NOUN
easat-1791	122	9	:	:	PUNCT
easat-1791	122	10	33.78	33.78	NUM
easat-1791	122	11	coef	coef	NOUN
easat-1791	122	12	.	.	PUNCT
easat-1791	123	1	std	std	NOUN
easat-1791	123	2	.	.	PUNCT
easat-1791	124	1	err	err	PROPN
easat-1791	124	2	t	t	PROPN
easat-1791	124	3	p>|t|	p>|t|	PROPN
easat-1791	124	4	identifying_opportunities	identifying_opportunitie	VERB
easat-1791	124	5	10.00	10.00	NUM
easat-1791	124	6	2.102	2.102	NUM
easat-1791	124	7	4.758	4.758	NUM
easat-1791	124	8	0.000	0.000	NUM
easat-1791	124	9	predicting_market_trends	predicting_market_trend	NOUN
easat-1791	124	10	8.000	8.000	NUM
easat-1791	124	11	1.653	1.653	NUM
easat-1791	124	12	4.842	4.842	NUM
easat-1791	124	13	0.000	0.000	NUM
easat-1791	124	14	const	const	ADP
easat-1791	124	15	70.00	70.00	NUM
easat-1791	124	16	3.105	3.105	NUM
easat-1791	124	17	22.528	22.528	NUM
easat-1791	124	18	0.000	0.000	NUM
easat-1791	124	19	vif(identifying_opportunities	vif(identifying_opportunitie	NOUN
easat-1791	124	20	)	)	PUNCT
easat-1791	124	21	1.25	1.25	NUM
easat-1791	124	22	vif(predicting_market_trends	vif(predicting_market_trend	NOUN
easat-1791	124	23	)	)	PUNCT
easat-1791	124	24	1.22	1.22	NUM
easat-1791	124	25	section	section	NOUN
easat-1791	124	26	7	7	NUM
easat-1791	124	27	:	:	PUNCT
easat-1791	124	28	ethical	ethical	ADJ
easat-1791	124	29	considerations	consideration	NOUN
easat-1791	124	30	the	the	DET
easat-1791	124	31	majority	majority	NOUN
easat-1791	124	32	of	of	ADP
easat-1791	124	33	organizations	organization	NOUN
easat-1791	124	34	(	(	PUNCT
easat-1791	124	35	82	82	NUM
easat-1791	124	36	%	%	NOUN
easat-1791	124	37	)	)	PUNCT
easat-1791	124	38	reported	report	VERB
easat-1791	124	39	implementing	implement	VERB
easat-1791	124	40	robust	robust	ADJ
easat-1791	124	41	data	datum	NOUN
easat-1791	124	42	privacy	privacy	NOUN
easat-1791	124	43	and	and	CCONJ
easat-1791	124	44	security	security	NOUN
easat-1791	124	45	measures	measure	NOUN
easat-1791	124	46	to	to	PART
easat-1791	124	47	address	address	VERB
easat-1791	124	48	ethical	ethical	ADJ
easat-1791	124	49	concerns	concern	NOUN
easat-1791	124	50	related	relate	VERB
easat-1791	124	51	to	to	ADP
easat-1791	124	52	big	big	ADJ
easat-1791	124	53	data	datum	NOUN
easat-1791	124	54	usage	usage	NOUN
easat-1791	124	55	.	.	PUNCT
easat-1791	125	1	f	f	X
easat-1791	125	2	-	-	PUNCT
easat-1791	125	3	statistic	statistic	NOUN
easat-1791	125	4	:	:	PUNCT
easat-1791	125	5	23.43	23.43	NUM
easat-1791	125	6	adj	adj	X
easat-1791	125	7	.	.	PUNCT
easat-1791	126	1	r	r	X
easat-1791	126	2	-	-	PUNCT
easat-1791	126	3	squared	squared	ADJ
easat-1791	126	4	:	:	PUNCT
easat-1791	126	5	0.653	0.653	NUM
easat-1791	126	6	r	r	NOUN
easat-1791	126	7	-	-	PUNCT
easat-1791	126	8	squared	squared	ADJ
easat-1791	126	9	:	:	PUNCT
easat-1791	126	10	0.682	0.682	NUM
easat-1791	126	11	dep	dep	NOUN
easat-1791	126	12	.	.	PUNCT
easat-1791	127	1	variable	variable	ADJ
easat-1791	127	2	:	:	PUNCT
easat-1791	128	1	success_in_overcoming_c	success_in_overcoming_c	VERB
easat-1791	128	2	hallenges	hallenge	NOUN
easat-1791	128	3	p>|t|	p>|t|	NOUN
easat-1791	128	4	t	t	NOUN
easat-1791	128	5	std	std	PROPN
easat-1791	128	6	.	.	PUNCT
easat-1791	129	1	err	err	PROPN
easat-1791	129	2	coef	coef	PROPN
easat-1791	129	3	.	.	PUNCT
easat-1791	130	1	0.025	0.025	NUM
easat-1791	130	2	-2.376	-2.376	NUM
easat-1791	130	3	2.102	2.102	NUM
easat-1791	130	4	-5.0000	-5.0000	NOUN
easat-1791	130	5	data_integration_challenges	data_integration_challenge	VERB
easat-1791	130	6	0.000	0.000	NUM
easat-1791	130	7	-4.842	-4.842	SYM
easat-1791	130	8	1.653	1.653	NUM
easat-1791	130	9	-8.0000	-8.0000	NOUN
easat-1791	130	10	data_privacy_concerns	data_privacy_concern	VERB
easat-1791	130	11	0.021	0.021	NUM
easat-1791	130	12	-2.453	-2.453	NUM
easat-1791	130	13	2.443	2.443	NUM
easat-1791	130	14	-6.0000	-6.0000	ADJ
easat-1791	130	15	need_for_skilled_analysts	need_for_skilled_analyst	NOUN
easat-1791	130	16	0.000	0.000	NUM
easat-1791	130	17	25.782	25.782	NUM
easat-1791	130	18	3.105	3.105	NUM
easat-1791	130	19	80.0000	80.0000	NUM
easat-1791	130	20	const	const	NOUN
easat-1791	130	21	1.42	1.42	NUM
easat-1791	130	22	vif(data_integration_challenges	vif(data_integration_challenge	NOUN
easat-1791	130	23	)	)	PUNCT
easat-1791	130	24	1.38	1.38	NUM
easat-1791	130	25	vif(data_privacy_concerns	vif(data_privacy_concern	NOUN
easat-1791	130	26	)	)	PUNCT
easat-1791	130	27	1.31	1.31	NUM
easat-1791	130	28	vif(need_for_skilled_analysts	vif(need_for_skilled_analyst	NOUN
easat-1791	130	29	)	)	PUNCT
easat-1791	130	30	889	889	NUM
easat-1791	130	31	edelweiss	edelweiss	PROPN
easat-1791	130	32	applied	apply	VERB
easat-1791	130	33	science	science	NOUN
easat-1791	130	34	and	and	CCONJ
easat-1791	130	35	technology	technology	NOUN
easat-1791	130	36	issn	issn	PROPN
easat-1791	130	37	:	:	PUNCT
easat-1791	130	38	2576	2576	NUM
easat-1791	130	39	-	-	SYM
easat-1791	130	40	8484	8484	NUM
easat-1791	130	41	vol	vol	NOUN
easat-1791	130	42	.	.	PROPN
easat-1791	130	43	8	8	NUM
easat-1791	130	44	,	,	PUNCT
easat-1791	130	45	no	no	INTJ
easat-1791	130	46	.	.	NOUN
easat-1791	130	47	5	5	NUM
easat-1791	130	48	:	:	SYM
easat-1791	130	49	883	883	NUM
easat-1791	130	50	-	-	PUNCT
easat-1791	130	51	891	891	NUM
easat-1791	130	52	,	,	PUNCT
easat-1791	130	53	2024	2024	NUM
easat-1791	130	54	doi	doi	NOUN
easat-1791	130	55	:	:	PUNCT
easat-1791	130	56	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	130	57	©	©	ADP
easat-1791	130	58	2024	2024	NUM
easat-1791	130	59	by	by	ADP
easat-1791	130	60	the	the	DET
easat-1791	130	61	authors	author	NOUN
easat-1791	130	62	;	;	PUNCT
easat-1791	130	63	licensee	licensee	PROPN
easat-1791	130	64	learning	learn	VERB
easat-1791	130	65	gate	gate	NOUN
easat-1791	130	66	table	table	NOUN
easat-1791	130	67	7	7	NUM
easat-1791	130	68	.	.	PUNCT
easat-1791	130	69	effectiveness	effectiveness	NOUN
easat-1791	130	70	of	of	ADP
easat-1791	130	71	ethical	ethical	ADJ
easat-1791	130	72	measures	measure	NOUN
easat-1791	130	73	.	.	PUNCT
easat-1791	131	1	dep	dep	NOUN
easat-1791	131	2	.	.	PUNCT
easat-1791	132	1	variable	variable	ADJ
easat-1791	132	2	:	:	PUNCT
easat-1791	132	3	effectiveness_of_ethical_measures	effectiveness_of_ethical_measure	NOUN
easat-1791	132	4	r	r	NOUN
easat-1791	132	5	-	-	PUNCT
easat-1791	132	6	squared	squared	ADJ
easat-1791	132	7	:	:	PUNCT
easat-1791	132	8	0.742	0.742	NUM
easat-1791	132	9	adj	adj	X
easat-1791	132	10	.	.	PROPN
easat-1791	132	11	rsquared	rsquare	VERB
easat-1791	132	12	:	:	PUNCT
easat-1791	132	13	0.722	0.722	NUM
easat-1791	132	14	f	f	X
easat-1791	132	15	-	-	PUNCT
easat-1791	132	16	statistic	statistic	NOUN
easat-1791	132	17	:	:	PUNCT
easat-1791	132	18	34.18	34.18	NUM
easat-1791	132	19	f	f	X
easat-1791	132	20	-	-	PUNCT
easat-1791	132	21	statistic	statistic	NOUN
easat-1791	132	22	:	:	PUNCT
easat-1791	132	23	34.18	34.18	NUM
easat-1791	132	24	coef	coef	NOUN
easat-1791	132	25	.	.	PUNCT
easat-1791	133	1	std	std	NOUN
easat-1791	133	2	.	.	PUNCT
easat-1791	134	1	err	err	PROPN
easat-1791	134	2	t	t	PROPN
easat-1791	134	3	p>|t|	p>|t|	PROPN
easat-1791	134	4	data_privacy_and_security	data_privacy_and_security	NOUN
easat-1791	134	5	15.0000	15.0000	NUM
easat-1791	134	6	2.443	2.443	NUM
easat-1791	134	7	6.122	6.122	NUM
easat-1791	134	8	0.000	0.000	NUM
easat-1791	134	9	const	const	NOUN
easat-1791	134	10	50.0000	50.0000	NUM
easat-1791	134	11	3.195	3.195	NUM
easat-1791	134	12	15.615	15.615	NUM
easat-1791	134	13	0.000	0.000	NUM
easat-1791	134	14	vif	vif	NOUN
easat-1791	134	15	(	(	PUNCT
easat-1791	134	16	perception	perception	NOUN
easat-1791	134	17	)	)	PUNCT
easat-1791	134	18	1.20	1.20	NUM
easat-1791	134	19	the	the	DET
easat-1791	134	20	coefficient	coefficient	NOUN
easat-1791	134	21	for	for	ADP
easat-1791	134	22	"	"	PUNCT
easat-1791	134	23	data_privacy_and_security	data_privacy_and_security	NOUN
easat-1791	134	24	"	"	PUNCT
easat-1791	134	25	is	be	AUX
easat-1791	134	26	statistically	statistically	ADV
easat-1791	134	27	significant	significant	ADJ
easat-1791	134	28	(	(	PUNCT
easat-1791	134	29	p	p	X
easat-1791	134	30	<	<	X
easat-1791	134	31	0.05	0.05	NUM
easat-1791	134	32	)	)	PUNCT
easat-1791	134	33	,	,	PUNCT
easat-1791	134	34	demonstrating	demonstrate	VERB
easat-1791	134	35	that	that	SCONJ
easat-1791	134	36	implementing	implement	VERB
easat-1791	134	37	strong	strong	ADJ
easat-1791	134	38	data	datum	NOUN
easat-1791	134	39	privacy	privacy	NOUN
easat-1791	134	40	and	and	CCONJ
easat-1791	134	41	security	security	NOUN
easat-1791	134	42	safeguards	safeguard	NOUN
easat-1791	134	43	is	be	AUX
easat-1791	134	44	connected	connect	VERB
easat-1791	134	45	with	with	ADP
easat-1791	134	46	improved	improved	ADJ
easat-1791	134	47	effectiveness	effectiveness	NOUN
easat-1791	134	48	of	of	ADP
easat-1791	134	49	ethical	ethical	ADJ
easat-1791	134	50	measures	measure	NOUN
easat-1791	134	51	.	.	PUNCT
easat-1791	135	1	overall	overall	ADJ
easat-1791	135	2	conclusion	conclusion	NOUN
easat-1791	135	3	:	:	PUNCT
easat-1791	135	4	participants	participant	NOUN
easat-1791	135	5	provided	provide	VERB
easat-1791	135	6	several	several	ADJ
easat-1791	135	7	practical	practical	ADJ
easat-1791	135	8	recommendations	recommendation	NOUN
easat-1791	135	9	for	for	ADP
easat-1791	135	10	other	other	ADJ
easat-1791	135	11	organizations	organization	NOUN
easat-1791	135	12	looking	look	VERB
easat-1791	135	13	to	to	PART
easat-1791	135	14	adopt	adopt	VERB
easat-1791	135	15	big	big	ADJ
easat-1791	135	16	data	datum	NOUN
easat-1791	135	17	for	for	ADP
easat-1791	135	18	business	business	NOUN
easat-1791	135	19	intelligence	intelligence	NOUN
easat-1791	135	20	.	.	PUNCT
easat-1791	136	1	these	these	PRON
easat-1791	136	2	include	include	VERB
easat-1791	136	3	investing	invest	VERB
easat-1791	136	4	in	in	ADP
easat-1791	136	5	training	training	NOUN
easat-1791	136	6	for	for	ADP
easat-1791	136	7	data	datum	NOUN
easat-1791	136	8	analytics	analytic	NOUN
easat-1791	136	9	skills	skill	NOUN
easat-1791	136	10	(	(	PUNCT
easat-1791	136	11	68	68	NUM
easat-1791	136	12	%	%	NOUN
easat-1791	136	13	)	)	PUNCT
easat-1791	136	14	,	,	PUNCT
easat-1791	136	15	developing	develop	VERB
easat-1791	136	16	a	a	DET
easat-1791	136	17	data	data	NOUN
easat-1791	136	18	governance	governance	NOUN
easat-1791	136	19	framework	framework	NOUN
easat-1791	136	20	(	(	PUNCT
easat-1791	136	21	52	52	NUM
easat-1791	136	22	%	%	NOUN
easat-1791	136	23	)	)	PUNCT
easat-1791	136	24	,	,	PUNCT
easat-1791	136	25	and	and	CCONJ
easat-1791	136	26	partnering	partner	VERB
easat-1791	136	27	with	with	ADP
easat-1791	136	28	experts	expert	NOUN
easat-1791	136	29	in	in	ADP
easat-1791	136	30	big	big	ADJ
easat-1791	136	31	data	datum	NOUN
easat-1791	136	32	analytics	analytic	NOUN
easat-1791	136	33	(	(	PUNCT
easat-1791	136	34	37	37	NUM
easat-1791	136	35	%	%	NOUN
easat-1791	136	36	)	)	PUNCT
easat-1791	136	37	.	.	PUNCT
easat-1791	137	1	overall	overall	ADV
easat-1791	137	2	,	,	PUNCT
easat-1791	137	3	93	93	NUM
easat-1791	137	4	%	%	NOUN
easat-1791	137	5	of	of	ADP
easat-1791	137	6	participants	participant	NOUN
easat-1791	137	7	rated	rate	VERB
easat-1791	137	8	the	the	DET
easat-1791	137	9	impact	impact	NOUN
easat-1791	137	10	of	of	ADP
easat-1791	137	11	big	big	ADJ
easat-1791	137	12	data	datum	NOUN
easat-1791	137	13	on	on	ADP
easat-1791	137	14	their	their	PRON
easat-1791	137	15	organization	organization	NOUN
easat-1791	137	16	's	's	PART
easat-1791	137	17	business	business	NOUN
easat-1791	137	18	intelligence	intelligence	NOUN
easat-1791	137	19	strategies	strategy	NOUN
easat-1791	137	20	as	as	ADP
easat-1791	137	21	positive	positive	ADJ
easat-1791	137	22	or	or	CCONJ
easat-1791	137	23	very	very	ADV
easat-1791	137	24	positive	positive	ADJ
easat-1791	137	25	,	,	PUNCT
easat-1791	137	26	highlighting	highlight	VERB
easat-1791	137	27	the	the	DET
easat-1791	137	28	transformative	transformative	ADJ
easat-1791	137	29	nature	nature	NOUN
easat-1791	137	30	of	of	ADP
easat-1791	137	31	big	big	ADJ
easat-1791	137	32	data	datum	NOUN
easat-1791	137	33	in	in	ADP
easat-1791	137	34	the	the	DET
easat-1791	137	35	digital	digital	ADJ
easat-1791	137	36	era	era	NOUN
easat-1791	137	37	.	.	PUNCT
easat-1791	138	1	•	•	NUM
easat-1791	138	2	adoption	adoption	NOUN
easat-1791	138	3	of	of	ADP
easat-1791	138	4	big	big	ADJ
easat-1791	138	5	data	datum	NOUN
easat-1791	138	6	improves	improve	VERB
easat-1791	138	7	business	business	NOUN
easat-1791	138	8	intelligence	intelligence	NOUN
easat-1791	138	9	,	,	PUNCT
easat-1791	138	10	decision	decision	NOUN
easat-1791	138	11	-	-	PUNCT
easat-1791	138	12	making	making	NOUN
easat-1791	138	13	,	,	PUNCT
easat-1791	138	14	and	and	CCONJ
easat-1791	138	15	strategic	strategic	ADJ
easat-1791	138	16	planning	planning	NOUN
easat-1791	138	17	.	.	PUNCT
easat-1791	139	1	•	•	NUM
easat-1791	139	2	longer	long	ADJ
easat-1791	139	3	employee	employee	NOUN
easat-1791	139	4	tenure	tenure	NOUN
easat-1791	139	5	correlates	correlate	VERB
easat-1791	139	6	with	with	ADP
easat-1791	139	7	higher	high	ADJ
easat-1791	139	8	overall	overall	ADJ
easat-1791	139	9	performance	performance	NOUN
easat-1791	139	10	evaluations	evaluation	NOUN
easat-1791	139	11	.	.	PUNCT
easat-1791	140	1	•	•	NOUN
easat-1791	140	2	using	use	VERB
easat-1791	140	3	certain	certain	ADJ
easat-1791	140	4	big	big	ADJ
easat-1791	140	5	data	datum	NOUN
easat-1791	140	6	tools	tool	NOUN
easat-1791	140	7	leads	lead	VERB
easat-1791	140	8	to	to	ADP
easat-1791	140	9	more	more	ADV
easat-1791	140	10	efficient	efficient	ADJ
easat-1791	140	11	decision	decision	NOUN
easat-1791	140	12	-	-	PUNCT
easat-1791	140	13	making	making	NOUN
easat-1791	140	14	.	.	PUNCT
easat-1791	141	1	•	•	NUM
easat-1791	141	2	big	big	ADJ
easat-1791	141	3	data	datum	NOUN
easat-1791	141	4	provides	provide	VERB
easat-1791	141	5	new	new	ADJ
easat-1791	141	6	insights	insight	NOUN
easat-1791	141	7	that	that	PRON
easat-1791	141	8	improve	improve	VERB
easat-1791	141	9	decision	decision	NOUN
easat-1791	141	10	-	-	PUNCT
easat-1791	141	11	making	making	NOUN
easat-1791	141	12	.	.	PUNCT
easat-1791	142	1	•	•	NOUN
easat-1791	142	2	identifying	identify	VERB
easat-1791	142	3	opportunities	opportunity	NOUN
easat-1791	142	4	and	and	CCONJ
easat-1791	142	5	predicting	predict	VERB
easat-1791	142	6	market	market	NOUN
easat-1791	142	7	trends	trend	NOUN
easat-1791	142	8	improves	improve	VERB
easat-1791	142	9	strategic	strategic	ADJ
easat-1791	142	10	planning	planning	NOUN
easat-1791	142	11	effectiveness	effectiveness	NOUN
easat-1791	142	12	.	.	PUNCT
easat-1791	143	1	•	•	NOUN
easat-1791	143	2	data	datum	NOUN
easat-1791	143	3	integration	integration	NOUN
easat-1791	143	4	issues	issue	NOUN
easat-1791	143	5	and	and	CCONJ
easat-1791	143	6	privacy	privacy	NOUN
easat-1791	143	7	concerns	concern	NOUN
easat-1791	143	8	impede	impede	VERB
easat-1791	143	9	success	success	NOUN
easat-1791	143	10	in	in	ADP
easat-1791	143	11	overcoming	overcome	VERB
easat-1791	143	12	challenges	challenge	NOUN
easat-1791	143	13	.	.	PUNCT
easat-1791	144	1	•	•	NUM
easat-1791	144	2	ethical	ethical	ADJ
easat-1791	144	3	measures	measure	NOUN
easat-1791	144	4	improve	improve	VERB
easat-1791	144	5	data	data	NOUN
easat-1791	144	6	privacy	privacy	NOUN
easat-1791	144	7	and	and	CCONJ
easat-1791	144	8	security	security	NOUN
easat-1791	144	9	.	.	PUNCT
easat-1791	145	1	4	4	X
easat-1791	145	2	.	.	X
easat-1791	145	3	discussion	discussion	NOUN
easat-1791	145	4	of	of	ADP
easat-1791	145	5	results	result	NOUN
easat-1791	145	6	the	the	DET
easat-1791	145	7	analysis	analysis	NOUN
easat-1791	145	8	and	and	CCONJ
easat-1791	145	9	results	result	NOUN
easat-1791	145	10	show	show	VERB
easat-1791	145	11	a	a	DET
easat-1791	145	12	good	good	ADJ
easat-1791	145	13	trend	trend	NOUN
easat-1791	145	14	toward	toward	ADP
easat-1791	145	15	the	the	DET
easat-1791	145	16	use	use	NOUN
easat-1791	145	17	of	of	ADP
easat-1791	145	18	big	big	ADJ
easat-1791	145	19	data	datum	NOUN
easat-1791	145	20	in	in	ADP
easat-1791	145	21	business	business	NOUN
easat-1791	145	22	intelligence	intelligence	NOUN
easat-1791	145	23	strategies	strategy	NOUN
easat-1791	145	24	.	.	PUNCT
easat-1791	146	1	the	the	DET
easat-1791	146	2	majority	majority	NOUN
easat-1791	146	3	of	of	ADP
easat-1791	146	4	firms	firm	NOUN
easat-1791	146	5	have	have	AUX
easat-1791	146	6	embraced	embrace	VERB
easat-1791	146	7	big	big	ADJ
easat-1791	146	8	data	datum	NOUN
easat-1791	146	9	analytics	analytic	NOUN
easat-1791	146	10	,	,	PUNCT
easat-1791	146	11	reflecting	reflect	VERB
easat-1791	146	12	its	its	PRON
easat-1791	146	13	growing	grow	VERB
easat-1791	146	14	importance	importance	NOUN
easat-1791	146	15	in	in	ADP
easat-1791	146	16	the	the	DET
easat-1791	146	17	digital	digital	ADJ
easat-1791	146	18	world	world	NOUN
easat-1791	146	19	.	.	PUNCT
easat-1791	147	1	this	this	PRON
easat-1791	147	2	is	be	AUX
easat-1791	147	3	consistent	consistent	ADJ
easat-1791	147	4	with	with	ADP
easat-1791	147	5	increasing	increase	VERB
easat-1791	147	6	recognition	recognition	NOUN
easat-1791	147	7	of	of	ADP
easat-1791	147	8	the	the	DET
easat-1791	147	9	potential	potential	ADJ
easat-1791	147	10	benefits	benefit	NOUN
easat-1791	147	11	that	that	PRON
easat-1791	147	12	big	big	ADJ
easat-1791	147	13	data	datum	NOUN
easat-1791	147	14	can	can	AUX
easat-1791	147	15	bring	bring	VERB
easat-1791	147	16	to	to	ADP
easat-1791	147	17	decision	decision	NOUN
easat-1791	147	18	-	-	PUNCT
easat-1791	147	19	making	make	VERB
easat-1791	147	20	processes	process	NOUN
easat-1791	147	21	.	.	PUNCT
easat-1791	148	1	big	big	ADJ
easat-1791	148	2	data	datum	NOUN
easat-1791	148	3	tools	tool	NOUN
easat-1791	148	4	and	and	CCONJ
easat-1791	148	5	technologies	technology	NOUN
easat-1791	148	6	such	such	ADJ
easat-1791	148	7	as	as	ADP
easat-1791	148	8	data	datum	NOUN
easat-1791	148	9	warehouses	warehouse	NOUN
easat-1791	148	10	and	and	CCONJ
easat-1791	148	11	machine	machine	NOUN
easat-1791	148	12	learning	learn	VERB
easat-1791	148	13	algorithms	algorithm	NOUN
easat-1791	148	14	are	be	AUX
easat-1791	148	15	widely	widely	ADV
easat-1791	148	16	deployed	deploy	VERB
easat-1791	148	17	according	accord	VERB
easat-1791	148	18	to	to	ADP
easat-1791	148	19	the	the	DET
easat-1791	148	20	findings	finding	NOUN
easat-1791	148	21	meaning	mean	VERB
easat-1791	148	22	that	that	SCONJ
easat-1791	148	23	this	this	DET
easat-1791	148	24	industry	industry	NOUN
easat-1791	148	25	is	be	AUX
easat-1791	148	26	ready	ready	ADJ
easat-1791	148	27	to	to	PART
easat-1791	148	28	use	use	VERB
easat-1791	148	29	sophisticated	sophisticated	ADJ
easat-1791	148	30	analytics	analytic	NOUN
easat-1791	148	31	capabilities	capability	NOUN
easat-1791	148	32	or	or	CCONJ
easat-1791	148	33	take	take	VERB
easat-1791	148	34	advantage	advantage	NOUN
easat-1791	148	35	of	of	ADP
easat-1791	148	36	advanced	advanced	ADJ
easat-1791	148	37	analytic	analytic	ADJ
easat-1791	148	38	abilities	ability	NOUN
easat-1791	148	39	.	.	PUNCT
easat-1791	149	1	these	these	DET
easat-1791	149	2	technologies	technology	NOUN
easat-1791	149	3	assist	assist	VERB
easat-1791	149	4	organizations	organization	NOUN
easat-1791	149	5	in	in	ADP
easat-1791	149	6	managing	manage	VERB
easat-1791	149	7	big	big	ADJ
easat-1791	149	8	data	datum	NOUN
easat-1791	149	9	and	and	CCONJ
easat-1791	149	10	comprehending	comprehending	ADJ
easat-1791	149	11	complex	complex	ADJ
easat-1791	149	12	data	datum	NOUN
easat-1791	149	13	.	.	PUNCT
easat-1791	150	1	even	even	ADV
easat-1791	150	2	more	more	ADV
easat-1791	150	3	,	,	PUNCT
easat-1791	150	4	these	these	DET
easat-1791	150	5	sets	set	NOUN
easat-1791	150	6	of	of	ADP
easat-1791	150	7	data	datum	NOUN
easat-1791	150	8	have	have	AUX
easat-1791	150	9	significantly	significantly	ADV
easat-1791	150	10	influenced	influence	VERB
easat-1791	150	11	how	how	SCONJ
easat-1791	150	12	organizations	organization	NOUN
easat-1791	150	13	make	make	VERB
easat-1791	150	14	their	their	PRON
easat-1791	150	15	decisions	decision	NOUN
easat-1791	150	16	.	.	PUNCT
easat-1791	151	1	most	most	ADJ
easat-1791	151	2	respondents	respondent	NOUN
easat-1791	151	3	agreed	agree	VERB
easat-1791	151	4	that	that	SCONJ
easat-1791	151	5	using	use	VERB
easat-1791	151	6	big	big	ADJ
easat-1791	151	7	data	datum	NOUN
easat-1791	151	8	improved	improve	VERB
easat-1791	151	9	decision	decision	NOUN
easat-1791	151	10	making	make	VERB
easat-1791	151	11	while	while	SCONJ
easat-1791	151	12	practically	practically	ADV
easat-1791	151	13	all	all	PRON
easat-1791	151	14	of	of	ADP
easat-1791	151	15	them	they	PRON
easat-1791	151	16	said	say	VERB
easat-1791	151	17	it	it	PRON
easat-1791	151	18	brought	bring	VERB
easat-1791	151	19	about	about	ADP
easat-1791	151	20	new	new	ADJ
easat-1791	151	21	valuable	valuable	ADJ
easat-1791	151	22	insights	insight	NOUN
easat-1791	151	23	.	.	PUNCT
easat-1791	152	1	this	this	PRON
easat-1791	152	2	reveals	reveal	VERB
easat-1791	152	3	that	that	SCONJ
easat-1791	152	4	with	with	ADP
easat-1791	152	5	such	such	ADJ
easat-1791	152	6	information	information	NOUN
easat-1791	152	7	,	,	PUNCT
easat-1791	152	8	firms	firm	NOUN
easat-1791	152	9	can	can	AUX
easat-1791	152	10	enhance	enhance	VERB
easat-1791	152	11	accurate	accurate	ADJ
easat-1791	152	12	decision	decision	NOUN
easat-1791	152	13	-	-	PUNCT
easat-1791	152	14	making	making	NOUN
easat-1791	152	15	.	.	PUNCT
easat-1791	153	1	additionally	additionally	ADV
easat-1791	153	2	,	,	PUNCT
easat-1791	153	3	it	it	PRON
easat-1791	153	4	has	have	AUX
easat-1791	153	5	also	also	ADV
easat-1791	153	6	affected	affect	VERB
easat-1791	153	7	strategic	strategic	ADJ
easat-1791	153	8	planning	planning	NOUN
easat-1791	153	9	and	and	CCONJ
easat-1791	153	10	market	market	NOUN
easat-1791	153	11	intelligence	intelligence	NOUN
easat-1791	153	12	with	with	ADP
easat-1791	153	13	a	a	DET
easat-1791	153	14	large	large	ADJ
easat-1791	153	15	number	number	NOUN
easat-1791	153	16	of	of	ADP
easat-1791	153	17	firms	firm	NOUN
easat-1791	153	18	linking	link	VERB
easat-1791	153	19	their	their	PRON
easat-1791	153	20	ability	ability	NOUN
easat-1791	153	21	to	to	PART
easat-1791	153	22	detect	detect	VERB
easat-1791	153	23	new	new	ADJ
easat-1791	153	24	opportunities	opportunity	NOUN
easat-1791	153	25	or	or	CCONJ
easat-1791	153	26	forecast	forecast	VERB
easat-1791	153	27	market	market	NOUN
easat-1791	153	28	trends	trend	NOUN
easat-1791	153	29	to	to	ADP
easat-1791	153	30	the	the	DET
easat-1791	153	31	use	use	NOUN
easat-1791	153	32	of	of	ADP
easat-1791	153	33	big	big	ADJ
easat-1791	153	34	data	datum	NOUN
easat-1791	153	35	analytics	analytic	NOUN
easat-1791	153	36	.	.	PUNCT
easat-1791	154	1	this	this	PRON
easat-1791	154	2	further	far	ADV
easat-1791	154	3	emphasizes	emphasize	VERB
easat-1791	154	4	how	how	SCONJ
easat-1791	154	5	crucial	crucial	ADJ
easat-1791	154	6	it	it	PRON
easat-1791	154	7	is	be	AUX
easat-1791	154	8	for	for	SCONJ
easat-1791	154	9	today	today	NOUN
easat-1791	154	10	’s	’s	PART
easat-1791	154	11	businesses	business	NOUN
easat-1791	154	12	to	to	PART
easat-1791	154	13	integrate	integrate	VERB
easat-1791	154	14	big	big	ADJ
easat-1791	154	15	data	datum	NOUN
easat-1791	154	16	into	into	ADP
easat-1791	154	17	their	their	PRON
easat-1791	154	18	strategic	strategic	ADJ
easat-1791	154	19	decisions	decision	NOUN
easat-1791	154	20	given	give	VERB
easat-1791	154	21	the	the	DET
easat-1791	154	22	turbulent	turbulent	ADJ
easat-1791	154	23	business	business	NOUN
easat-1791	154	24	environment	environment	NOUN
easat-1791	154	25	.	.	PUNCT
easat-1791	155	1	nevertheless	nevertheless	ADV
easat-1791	155	2	,	,	PUNCT
easat-1791	155	3	they	they	PRON
easat-1791	155	4	do	do	AUX
easat-1791	155	5	show	show	VERB
easat-1791	155	6	some	some	DET
easat-1791	155	7	issues	issue	NOUN
easat-1791	155	8	related	relate	VERB
easat-1791	155	9	to	to	ADP
easat-1791	155	10	the	the	DET
easat-1791	155	11	adoption	adoption	NOUN
easat-1791	155	12	of	of	ADP
easat-1791	155	13	big	big	ADJ
easat-1791	155	14	data	datum	NOUN
easat-1791	155	15	.	.	PUNCT
easat-1791	156	1	there	there	PRON
easat-1791	156	2	were	be	VERB
easat-1791	156	3	problems	problem	NOUN
easat-1791	156	4	concerned	concerned	ADJ
easat-1791	156	5	with	with	ADP
easat-1791	156	6	:	:	PUNCT
easat-1791	156	7	the	the	DET
easat-1791	156	8	difficulty	difficulty	NOUN
easat-1791	156	9	in	in	ADP
easat-1791	156	10	integrating	integrate	VERB
easat-1791	156	11	data	datum	NOUN
easat-1791	156	12	from	from	ADP
easat-1791	156	13	different	different	ADJ
easat-1791	156	14	sources	source	NOUN
easat-1791	156	15	;	;	PUNCT
easat-1791	156	16	privacy	privacy	NOUN
easat-1791	156	17	concerns	concern	NOUN
easat-1791	156	18	;	;	PUNCT
easat-1791	156	19	the	the	DET
easat-1791	156	20	need	need	NOUN
easat-1791	156	21	for	for	ADP
easat-1791	156	22	skilled	skilled	ADJ
easat-1791	156	23	personnel	personnel	NOUN
easat-1791	156	24	to	to	PART
easat-1791	156	25	interpret	interpret	VERB
easat-1791	156	26	analytic	analytic	ADJ
easat-1791	156	27	outcomes	outcome	NOUN
easat-1791	156	28	among	among	ADP
easat-1791	156	29	others	other	NOUN
easat-1791	156	30	.	.	PUNCT
easat-1791	157	1	these	these	DET
easat-1791	157	2	challenges	challenge	NOUN
easat-1791	157	3	are	be	AUX
easat-1791	157	4	indicative	indicative	ADJ
easat-1791	157	5	of	of	ADP
easat-1791	157	6	inhibitions	inhibition	NOUN
easat-1791	157	7	that	that	PRON
easat-1791	157	8	must	must	AUX
easat-1791	157	9	be	be	AUX
easat-1791	157	10	overcome	overcome	VERB
easat-1791	157	11	if	if	SCONJ
easat-1791	157	12	organizations	organization	NOUN
easat-1791	157	13	are	be	AUX
easat-1791	157	14	to	to	PART
easat-1791	157	15	fully	fully	ADV
easat-1791	157	16	exploit	exploit	VERB
easat-1791	157	17	big	big	ADJ
easat-1791	157	18	data	datum	NOUN
easat-1791	157	19	both	both	CCONJ
easat-1791	157	20	technically	technically	ADV
easat-1791	157	21	and	and	CCONJ
easat-1791	157	22	organizationally	organizationally	ADV
easat-1791	157	23	.	.	PUNCT
easat-1791	158	1	890	890	NUM
easat-1791	158	2	edelweiss	edelweiss	PROPN
easat-1791	158	3	applied	apply	VERB
easat-1791	158	4	science	science	NOUN
easat-1791	158	5	and	and	CCONJ
easat-1791	158	6	technology	technology	NOUN
easat-1791	158	7	issn	issn	PROPN
easat-1791	158	8	:	:	PUNCT
easat-1791	158	9	2576	2576	NUM
easat-1791	158	10	-	-	SYM
easat-1791	158	11	8484	8484	NUM
easat-1791	158	12	vol	vol	NOUN
easat-1791	158	13	.	.	PROPN
easat-1791	159	1	8	8	NUM
easat-1791	159	2	,	,	PUNCT
easat-1791	159	3	no	no	INTJ
easat-1791	159	4	.	.	NOUN
easat-1791	159	5	5	5	NUM
easat-1791	159	6	:	:	SYM
easat-1791	159	7	883	883	NUM
easat-1791	159	8	-	-	PUNCT
easat-1791	159	9	891	891	NUM
easat-1791	159	10	,	,	PUNCT
easat-1791	159	11	2024	2024	NUM
easat-1791	159	12	doi	doi	NOUN
easat-1791	159	13	:	:	PUNCT
easat-1791	159	14	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	159	15	©	©	ADP
easat-1791	159	16	2024	2024	NUM
easat-1791	159	17	by	by	ADP
easat-1791	159	18	the	the	DET
easat-1791	159	19	authors	author	NOUN
easat-1791	159	20	;	;	PUNCT
easat-1791	159	21	licensee	licensee	PROPN
easat-1791	159	22	learning	learning	NOUN
easat-1791	159	23	gate	gate	NOUN
easat-1791	159	24	nevertheless	nevertheless	ADV
easat-1791	159	25	,	,	PUNCT
easat-1791	159	26	amidst	amidst	ADP
easat-1791	159	27	these	these	DET
easat-1791	159	28	constraints	constraint	NOUN
easat-1791	159	29	,	,	PUNCT
easat-1791	159	30	organizations	organization	NOUN
easat-1791	159	31	have	have	AUX
easat-1791	159	32	recognized	recognize	VERB
easat-1791	159	33	numerous	numerous	ADJ
easat-1791	159	34	possibilities	possibility	NOUN
easat-1791	159	35	for	for	ADP
easat-1791	159	36	creativity	creativity	NOUN
easat-1791	159	37	and	and	CCONJ
easat-1791	159	38	enlargement	enlargement	NOUN
easat-1791	159	39	that	that	PRON
easat-1791	159	40	are	be	AUX
easat-1791	159	41	accompanied	accompany	VERB
easat-1791	159	42	by	by	ADP
easat-1791	159	43	big	big	ADJ
easat-1791	159	44	data	datum	NOUN
easat-1791	159	45	.	.	PUNCT
easat-1791	160	1	this	this	DET
easat-1791	160	2	optimistic	optimistic	ADJ
easat-1791	160	3	position	position	NOUN
easat-1791	160	4	suggests	suggest	VERB
easat-1791	160	5	that	that	SCONJ
easat-1791	160	6	businesses	business	NOUN
easat-1791	160	7	are	be	AUX
easat-1791	160	8	willing	willing	ADJ
easat-1791	160	9	to	to	PART
easat-1791	160	10	bear	bear	VERB
easat-1791	160	11	the	the	DET
easat-1791	160	12	burden	burden	NOUN
easat-1791	160	13	of	of	ADP
easat-1791	160	14	costs	cost	NOUN
easat-1791	160	15	in	in	ADP
easat-1791	160	16	so	so	ADV
easat-1791	160	17	far	far	ADV
easat-1791	160	18	as	as	SCONJ
easat-1791	160	19	worthwhile	worthwhile	ADJ
easat-1791	160	20	information	information	NOUN
easat-1791	160	21	from	from	ADP
easat-1791	160	22	big	big	ADJ
easat-1791	160	23	data	datum	NOUN
easat-1791	160	24	can	can	AUX
easat-1791	160	25	assist	assist	VERB
easat-1791	160	26	with	with	ADP
easat-1791	160	27	successful	successful	ADJ
easat-1791	160	28	transformational	transformational	ADJ
easat-1791	160	29	strategies	strategy	NOUN
easat-1791	160	30	.	.	PUNCT
easat-1791	161	1	the	the	DET
easat-1791	161	2	outcomes	outcome	NOUN
easat-1791	161	3	indicate	indicate	VERB
easat-1791	161	4	that	that	SCONJ
easat-1791	161	5	many	many	ADJ
easat-1791	161	6	companies	company	NOUN
easat-1791	161	7	have	have	AUX
easat-1791	161	8	been	be	AUX
easat-1791	161	9	focusing	focus	VERB
easat-1791	161	10	on	on	ADP
easat-1791	161	11	addressing	address	VERB
easat-1791	161	12	issues	issue	NOUN
easat-1791	161	13	regarding	regard	VERB
easat-1791	161	14	the	the	DET
easat-1791	161	15	privacy	privacy	NOUN
easat-1791	161	16	and	and	CCONJ
easat-1791	161	17	security	security	NOUN
easat-1791	161	18	of	of	ADP
easat-1791	161	19	respondents	respondent	NOUN
easat-1791	161	20	’	'	PUNCT
easat-1791	161	21	personal	personal	ADJ
easat-1791	161	22	information	information	NOUN
easat-1791	161	23	during	during	ADP
easat-1791	161	24	ethical	ethical	ADJ
easat-1791	161	25	considerations	consideration	NOUN
easat-1791	161	26	.	.	PUNCT
easat-1791	162	1	this	this	PRON
easat-1791	162	2	indicates	indicate	VERB
easat-1791	162	3	that	that	SCONJ
easat-1791	162	4	more	more	ADJ
easat-1791	162	5	firms	firm	NOUN
easat-1791	162	6	are	be	AUX
easat-1791	162	7	increasingly	increasingly	ADV
easat-1791	162	8	aware	aware	ADJ
easat-1791	162	9	of	of	ADP
easat-1791	162	10	ethical	ethical	ADJ
easat-1791	162	11	data	datum	NOUN
easat-1791	162	12	practices	practice	NOUN
easat-1791	162	13	and	and	CCONJ
easat-1791	162	14	want	want	VERB
easat-1791	162	15	to	to	PART
easat-1791	162	16	keep	keep	VERB
easat-1791	162	17	trust	trust	NOUN
easat-1791	162	18	from	from	ADP
easat-1791	162	19	customer	customer	NOUN
easat-1791	162	20	’s	’s	PART
easat-1791	162	21	viewpoint	viewpoint	NOUN
easat-1791	162	22	as	as	ADV
easat-1791	162	23	well	well	ADV
easat-1791	162	24	as	as	ADP
easat-1791	162	25	stakeholders	stakeholder	NOUN
easat-1791	162	26	’	'	PUNCT
easat-1791	162	27	side	side	NOUN
easat-1791	162	28	as	as	SCONJ
easat-1791	162	29	shown	show	VERB
easat-1791	162	30	above	above	ADP
easat-1791	162	31	.	.	PUNCT
easat-1791	163	1	analysis	analysis	NOUN
easat-1791	163	2	and	and	CCONJ
easat-1791	163	3	findings	finding	NOUN
easat-1791	163	4	give	give	VERB
easat-1791	163	5	a	a	DET
easat-1791	163	6	positive	positive	ADJ
easat-1791	163	7	outlook	outlook	NOUN
easat-1791	163	8	on	on	ADP
easat-1791	163	9	big	big	ADJ
easat-1791	163	10	data	datum	NOUN
easat-1791	163	11	adoption	adoption	NOUN
easat-1791	163	12	in	in	ADP
easat-1791	163	13	business	business	NOUN
easat-1791	163	14	intelligence	intelligence	NOUN
easat-1791	163	15	efforts	effort	NOUN
easat-1791	163	16	.	.	PUNCT
easat-1791	164	1	this	this	PRON
easat-1791	164	2	is	be	AUX
easat-1791	164	3	evident	evident	ADJ
easat-1791	164	4	in	in	ADP
easat-1791	164	5	decision	decision	NOUN
easat-1791	164	6	-	-	PUNCT
easat-1791	164	7	making	making	NOUN
easat-1791	164	8	,	,	PUNCT
easat-1791	164	9	strategic	strategic	ADJ
easat-1791	164	10	planning	planning	NOUN
easat-1791	164	11	and	and	CCONJ
easat-1791	164	12	market	market	NOUN
easat-1791	164	13	insights	insight	NOUN
easat-1791	164	14	as	as	ADV
easat-1791	164	15	well	well	ADV
easat-1791	164	16	as	as	ADP
easat-1791	164	17	businesses	business	NOUN
easat-1791	164	18	’	'	PUNCT
easat-1791	164	19	willingness	willingness	NOUN
easat-1791	164	20	to	to	PART
easat-1791	164	21	overcome	overcome	VERB
easat-1791	164	22	challenges	challenge	NOUN
easat-1791	164	23	which	which	PRON
easat-1791	164	24	signifies	signify	VERB
easat-1791	164	25	there	there	PRON
easat-1791	164	26	is	be	VERB
easat-1791	164	27	better	well	ADJ
easat-1791	164	28	future	future	NOUN
easat-1791	164	29	for	for	ADP
easat-1791	164	30	firms	firm	NOUN
easat-1791	164	31	who	who	PRON
easat-1791	164	32	want	want	VERB
easat-1791	164	33	to	to	PART
easat-1791	164	34	effectively	effectively	ADV
easat-1791	164	35	leverage	leverage	VERB
easat-1791	164	36	on	on	ADP
easat-1791	164	37	big	big	ADJ
easat-1791	164	38	data	datum	NOUN
easat-1791	164	39	in	in	ADP
easat-1791	164	40	this	this	DET
easat-1791	164	41	digital	digital	ADJ
easat-1791	164	42	era	era	NOUN
easat-1791	164	43	.	.	PUNCT
easat-1791	165	1	5	5	X
easat-1791	165	2	.	.	X
easat-1791	165	3	conclusions	conclusion	NOUN
easat-1791	165	4	and	and	CCONJ
easat-1791	165	5	recommendations	recommendation	NOUN
easat-1791	165	6	5.1	5.1	NUM
easat-1791	165	7	conclusion	conclusion	NOUN
easat-1791	165	8	the	the	DET
easat-1791	165	9	objective	objective	NOUN
easat-1791	165	10	of	of	ADP
easat-1791	165	11	this	this	DET
easat-1791	165	12	research	research	NOUN
easat-1791	165	13	was	be	AUX
easat-1791	165	14	to	to	PART
easat-1791	165	15	investigate	investigate	VERB
easat-1791	165	16	the	the	DET
easat-1791	165	17	effect	effect	NOUN
easat-1791	165	18	of	of	ADP
easat-1791	165	19	big	big	ADJ
easat-1791	165	20	data	datum	NOUN
easat-1791	165	21	on	on	ADP
easat-1791	165	22	business	business	NOUN
easat-1791	165	23	intelligence	intelligence	NOUN
easat-1791	165	24	strategies	strategy	NOUN
easat-1791	165	25	in	in	ADP
easat-1791	165	26	the	the	DET
easat-1791	165	27	digital	digital	ADJ
easat-1791	165	28	era	era	NOUN
easat-1791	165	29	.	.	PUNCT
easat-1791	166	1	according	accord	VERB
easat-1791	166	2	to	to	ADP
easat-1791	166	3	the	the	DET
easat-1791	166	4	findings	finding	NOUN
easat-1791	166	5	of	of	ADP
easat-1791	166	6	the	the	DET
easat-1791	166	7	survey	survey	NOUN
easat-1791	166	8	,	,	PUNCT
easat-1791	166	9	there	there	PRON
easat-1791	166	10	is	be	VERB
easat-1791	166	11	an	an	DET
easat-1791	166	12	upward	upward	ADJ
easat-1791	166	13	trend	trend	NOUN
easat-1791	166	14	regarding	regard	VERB
easat-1791	166	15	the	the	DET
easat-1791	166	16	use	use	NOUN
easat-1791	166	17	of	of	ADP
easat-1791	166	18	big	big	ADJ
easat-1791	166	19	data	datum	NOUN
easat-1791	166	20	with	with	ADP
easat-1791	166	21	most	most	ADJ
easat-1791	166	22	companies	company	NOUN
easat-1791	166	23	using	use	VERB
easat-1791	166	24	advanced	advanced	ADJ
easat-1791	166	25	analytics	analytic	NOUN
easat-1791	166	26	tools	tool	NOUN
easat-1791	166	27	such	such	ADJ
easat-1791	166	28	as	as	ADP
easat-1791	166	29	data	datum	NOUN
easat-1791	166	30	warehouses	warehouse	NOUN
easat-1791	166	31	and	and	CCONJ
easat-1791	166	32	machine	machine	NOUN
easat-1791	166	33	learning	learn	VERB
easat-1791	166	34	algorithms	algorithm	NOUN
easat-1791	166	35	.	.	PUNCT
easat-1791	167	1	the	the	DET
easat-1791	167	2	big	big	ADJ
easat-1791	167	3	data	data	NOUN
easat-1791	167	4	integration	integration	NOUN
easat-1791	167	5	has	have	AUX
easat-1791	167	6	significantly	significantly	ADV
easat-1791	167	7	improved	improve	VERB
easat-1791	167	8	decision	decision	NOUN
easat-1791	167	9	-	-	PUNCT
easat-1791	167	10	making	make	VERB
easat-1791	167	11	processes	process	NOUN
easat-1791	167	12	thereby	thereby	ADV
easat-1791	167	13	giving	give	VERB
easat-1791	167	14	fresh	fresh	ADJ
easat-1791	167	15	insights	insight	NOUN
easat-1791	167	16	for	for	ADP
easat-1791	167	17	any	any	DET
easat-1791	167	18	company	company	NOUN
easat-1791	167	19	.	.	PUNCT
easat-1791	168	1	furthermore	furthermore	ADV
easat-1791	168	2	,	,	PUNCT
easat-1791	168	3	strategic	strategic	ADJ
easat-1791	168	4	planning	planning	NOUN
easat-1791	168	5	in	in	ADP
easat-1791	168	6	these	these	DET
easat-1791	168	7	organizations	organization	NOUN
easat-1791	168	8	has	have	AUX
easat-1791	168	9	been	be	AUX
easat-1791	168	10	impacted	impact	VERB
easat-1791	168	11	upon	upon	SCONJ
easat-1791	168	12	by	by	ADP
easat-1791	168	13	big	big	ADJ
easat-1791	168	14	data	datum	NOUN
easat-1791	168	15	through	through	ADP
easat-1791	168	16	identification	identification	NOUN
easat-1791	168	17	of	of	ADP
easat-1791	168	18	new	new	ADJ
easat-1791	168	19	opportunities	opportunity	NOUN
easat-1791	168	20	and	and	CCONJ
easat-1791	168	21	forecasting	forecast	VERB
easat-1791	168	22	market	market	NOUN
easat-1791	168	23	trends	trend	NOUN
easat-1791	168	24	.	.	PUNCT
easat-1791	169	1	nonetheless	nonetheless	ADV
easat-1791	169	2	,	,	PUNCT
easat-1791	169	3	firms	firm	NOUN
easat-1791	169	4	see	see	VERB
easat-1791	169	5	big	big	ADJ
easat-1791	169	6	data	datum	NOUN
easat-1791	169	7	as	as	ADP
easat-1791	169	8	a	a	DET
easat-1791	169	9	huge	huge	ADJ
easat-1791	169	10	opportunity	opportunity	NOUN
easat-1791	169	11	for	for	ADP
easat-1791	169	12	innovation	innovation	NOUN
easat-1791	169	13	and	and	CCONJ
easat-1791	169	14	growth	growth	NOUN
easat-1791	169	15	despite	despite	SCONJ
easat-1791	169	16	challenges	challenge	NOUN
easat-1791	169	17	related	relate	VERB
easat-1791	169	18	to	to	ADP
easat-1791	169	19	data	data	NOUN
easat-1791	169	20	integration	integration	NOUN
easat-1791	169	21	and	and	CCONJ
easat-1791	169	22	privacy	privacy	NOUN
easat-1791	169	23	.	.	PUNCT
easat-1791	170	1	moreover	moreover	ADV
easat-1791	170	2	,	,	PUNCT
easat-1791	170	3	this	this	DET
easat-1791	170	4	study	study	NOUN
easat-1791	170	5	used	use	VERB
easat-1791	170	6	a	a	DET
easat-1791	170	7	mixed	mix	VERB
easat-1791	170	8	-	-	PUNCT
easat-1791	170	9	method	method	NOUN
easat-1791	170	10	design	design	NOUN
easat-1791	170	11	which	which	PRON
easat-1791	170	12	involved	involve	VERB
easat-1791	170	13	both	both	CCONJ
easat-1791	170	14	qualitative	qualitative	ADJ
easat-1791	170	15	and	and	CCONJ
easat-1791	170	16	quantitative	quantitative	ADJ
easat-1791	170	17	information	information	NOUN
easat-1791	170	18	about	about	ADP
easat-1791	170	19	it	it	PRON
easat-1791	170	20	.	.	PUNCT
easat-1791	171	1	additionally	additionally	ADV
easat-1791	171	2	,	,	PUNCT
easat-1791	171	3	opinions	opinion	NOUN
easat-1791	171	4	from	from	ADP
easat-1791	171	5	industry	industry	NOUN
easat-1791	171	6	experts	expert	NOUN
easat-1791	171	7	,	,	PUNCT
easat-1791	171	8	data	datum	NOUN
easat-1791	171	9	analysts	analyst	NOUN
easat-1791	171	10	,	,	PUNCT
easat-1791	171	11	and	and	CCONJ
easat-1791	171	12	business	business	NOUN
easat-1791	171	13	leaders	leader	NOUN
easat-1791	171	14	were	be	AUX
easat-1791	171	15	included	include	VERB
easat-1791	171	16	to	to	PART
easat-1791	171	17	get	get	VERB
easat-1791	171	18	more	more	ADJ
easat-1791	171	19	input	input	NOUN
easat-1791	171	20	into	into	ADP
easat-1791	171	21	understanding	understand	VERB
easat-1791	171	22	the	the	DET
easat-1791	171	23	challenges	challenge	NOUN
easat-1791	171	24	and	and	CCONJ
easat-1791	171	25	opportunities	opportunity	NOUN
easat-1791	171	26	that	that	PRON
easat-1791	171	27	are	be	AUX
easat-1791	171	28	faced	face	VERB
easat-1791	171	29	by	by	ADP
easat-1791	171	30	organizations	organization	NOUN
easat-1791	171	31	when	when	SCONJ
easat-1791	171	32	implementing	implement	VERB
easat-1791	171	33	big	big	ADJ
easat-1791	171	34	data	datum	NOUN
easat-1791	171	35	into	into	ADP
easat-1791	171	36	their	their	PRON
easat-1791	171	37	business	business	NOUN
easat-1791	171	38	intelligence	intelligence	NOUN
easat-1791	171	39	programs	program	NOUN
easat-1791	171	40	.	.	PUNCT
easat-1791	172	1	5.2	5.2	X
easat-1791	172	2	.	.	PUNCT
easat-1791	173	1	recommendations	recommendation	NOUN
easat-1791	173	2	from	from	ADP
easat-1791	173	3	the	the	DET
easat-1791	173	4	findings	finding	NOUN
easat-1791	173	5	presented	present	VERB
easat-1791	173	6	above	above	ADP
easat-1791	173	7	,	,	PUNCT
easat-1791	173	8	there	there	PRON
easat-1791	173	9	have	have	AUX
easat-1791	173	10	been	be	AUX
easat-1791	173	11	several	several	ADJ
easat-1791	173	12	practical	practical	ADJ
easat-1791	173	13	recommendations	recommendation	NOUN
easat-1791	173	14	that	that	PRON
easat-1791	173	15	have	have	AUX
easat-1791	173	16	been	be	AUX
easat-1791	173	17	made	make	VERB
easat-1791	173	18	for	for	ADP
easat-1791	173	19	those	those	DET
easat-1791	173	20	organizations	organization	NOUN
easat-1791	173	21	wanting	want	VERB
easat-1791	173	22	to	to	PART
easat-1791	173	23	realize	realize	VERB
easat-1791	173	24	the	the	DET
easat-1791	173	25	full	full	ADJ
easat-1791	173	26	value	value	NOUN
easat-1791	173	27	of	of	ADP
easat-1791	173	28	big	big	ADJ
easat-1791	173	29	data	datum	NOUN
easat-1791	173	30	in	in	ADP
easat-1791	173	31	their	their	PRON
easat-1791	173	32	business	business	NOUN
easat-1791	173	33	intelligence	intelligence	NOUN
easat-1791	173	34	strategies	strategy	NOUN
easat-1791	173	35	:	:	PUNCT
easat-1791	173	36	•	•	NUM
easat-1791	173	37	prioritize	prioritize	VERB
easat-1791	173	38	data	datum	NOUN
easat-1791	173	39	analytics	analytic	NOUN
easat-1791	173	40	training	training	NOUN
easat-1791	173	41	for	for	SCONJ
easat-1791	173	42	employees	employee	NOUN
easat-1791	173	43	to	to	PART
easat-1791	173	44	efficiently	efficiently	ADV
easat-1791	173	45	manage	manage	VERB
easat-1791	173	46	and	and	CCONJ
easat-1791	173	47	analyze	analyze	VERB
easat-1791	173	48	large	large	ADJ
easat-1791	173	49	amounts	amount	NOUN
easat-1791	173	50	of	of	ADP
easat-1791	173	51	data	datum	NOUN
easat-1791	173	52	.	.	PUNCT
easat-1791	174	1	•	•	NUM
easat-1791	174	2	establish	establish	VERB
easat-1791	174	3	a	a	DET
easat-1791	174	4	strong	strong	ADJ
easat-1791	174	5	data	datum	NOUN
easat-1791	174	6	governance	governance	NOUN
easat-1791	174	7	system	system	NOUN
easat-1791	174	8	to	to	PART
easat-1791	174	9	address	address	VERB
easat-1791	174	10	quality	quality	NOUN
easat-1791	174	11	,	,	PUNCT
easat-1791	174	12	privacy	privacy	NOUN
easat-1791	174	13	,	,	PUNCT
easat-1791	174	14	and	and	CCONJ
easat-1791	174	15	security	security	NOUN
easat-1791	174	16	concerns	concern	NOUN
easat-1791	174	17	related	relate	VERB
easat-1791	174	18	to	to	ADP
easat-1791	174	19	big	big	ADJ
easat-1791	174	20	data	datum	NOUN
easat-1791	174	21	utilization	utilization	NOUN
easat-1791	174	22	.	.	PUNCT
easat-1791	175	1	•	•	NUM
easat-1791	175	2	to	to	PART
easat-1791	175	3	link	link	VERB
easat-1791	175	4	big	big	ADJ
easat-1791	175	5	data	datum	NOUN
easat-1791	175	6	initiatives	initiative	NOUN
easat-1791	175	7	to	to	ADP
easat-1791	175	8	strategic	strategic	ADJ
easat-1791	175	9	targets	target	NOUN
easat-1791	175	10	and	and	CCONJ
easat-1791	175	11	provide	provide	VERB
easat-1791	175	12	actionable	actionable	ADJ
easat-1791	175	13	insights	insight	NOUN
easat-1791	175	14	for	for	ADP
easat-1791	175	15	decisionmaking	decisionmake	VERB
easat-1791	175	16	,	,	PUNCT
easat-1791	175	17	you	you	PRON
easat-1791	175	18	need	need	VERB
easat-1791	175	19	to	to	PART
easat-1791	175	20	encourage	encourage	VERB
easat-1791	175	21	collaboration	collaboration	NOUN
easat-1791	175	22	between	between	ADP
easat-1791	175	23	it	it	PRON
easat-1791	175	24	and	and	CCONJ
easat-1791	175	25	business	business	NOUN
easat-1791	175	26	departments	department	NOUN
easat-1791	175	27	.	.	PUNCT
easat-1791	176	1	•	•	NOUN
easat-1791	176	2	this	this	PRON
easat-1791	176	3	is	be	AUX
easat-1791	176	4	especially	especially	ADV
easat-1791	176	5	important	important	ADJ
easat-1791	176	6	for	for	ADP
easat-1791	176	7	companies	company	NOUN
easat-1791	176	8	that	that	PRON
easat-1791	176	9	lack	lack	VERB
easat-1791	176	10	the	the	DET
easat-1791	176	11	necessary	necessary	ADJ
easat-1791	176	12	internal	internal	ADJ
easat-1791	176	13	resources	resource	NOUN
easat-1791	176	14	to	to	PART
easat-1791	176	15	gain	gain	VERB
easat-1791	176	16	useful	useful	ADJ
easat-1791	176	17	insights	insight	NOUN
easat-1791	176	18	and	and	CCONJ
easat-1791	176	19	the	the	DET
easat-1791	176	20	best	good	ADJ
easat-1791	176	21	practices	practice	NOUN
easat-1791	176	22	.	.	PUNCT
easat-1791	177	1	•	•	NUM
easat-1791	177	2	assure	assure	VERB
easat-1791	177	3	data	datum	NOUN
easat-1791	177	4	quality	quality	NOUN
easat-1791	177	5	:	:	PUNCT
easat-1791	177	6	develop	develop	VERB
easat-1791	177	7	quality	quality	NOUN
easat-1791	177	8	assurance	assurance	NOUN
easat-1791	177	9	measures	measure	NOUN
easat-1791	177	10	that	that	PRON
easat-1791	177	11	ensure	ensure	VERB
easat-1791	177	12	reliable	reliable	ADJ
easat-1791	177	13	big	big	ADJ
easat-1791	177	14	data	datum	NOUN
easat-1791	177	15	insights	insight	NOUN
easat-1791	177	16	are	be	AUX
easat-1791	177	17	generated	generate	VERB
easat-1791	177	18	.	.	PUNCT
easat-1791	178	1	•	•	NUM
easat-1791	178	2	continually	continually	ADV
easat-1791	178	3	refine	refine	VERB
easat-1791	178	4	and	and	CCONJ
easat-1791	178	5	improve	improve	VERB
easat-1791	178	6	analytics	analytic	NOUN
easat-1791	178	7	processes	process	NOUN
easat-1791	178	8	with	with	ADP
easat-1791	178	9	agile	agile	ADJ
easat-1791	178	10	techniques	technique	NOUN
easat-1791	178	11	.	.	PUNCT
easat-1791	179	1	then	then	ADV
easat-1791	179	2	firms	firm	NOUN
easat-1791	179	3	can	can	AUX
easat-1791	179	4	respond	respond	VERB
easat-1791	179	5	quickly	quickly	ADV
easat-1791	179	6	to	to	ADP
easat-1791	179	7	changing	change	VERB
easat-1791	179	8	business	business	NOUN
easat-1791	179	9	needs	need	NOUN
easat-1791	179	10	and	and	CCONJ
easat-1791	179	11	capitalize	capitalize	VERB
easat-1791	179	12	on	on	ADP
easat-1791	179	13	emerging	emerge	VERB
easat-1791	179	14	opportunities	opportunity	NOUN
easat-1791	179	15	.	.	PUNCT
easat-1791	180	1	•	•	NUM
easat-1791	180	2	adopt	adopt	VERB
easat-1791	180	3	responsible	responsible	ADJ
easat-1791	180	4	data	datum	NOUN
easat-1791	180	5	practices	practice	NOUN
easat-1791	180	6	:	:	PUNCT
easat-1791	180	7	companies	company	NOUN
easat-1791	180	8	must	must	AUX
easat-1791	180	9	adhere	adhere	VERB
easat-1791	180	10	to	to	ADP
easat-1791	180	11	privacy	privacy	NOUN
easat-1791	180	12	laws	law	NOUN
easat-1791	180	13	governing	govern	VERB
easat-1791	180	14	data	datum	NOUN
easat-1791	180	15	plus	plus	CCONJ
easat-1791	180	16	communicate	communicate	VERB
easat-1791	180	17	openly	openly	ADV
easat-1791	180	18	about	about	ADP
easat-1791	180	19	how	how	SCONJ
easat-1791	180	20	they	they	PRON
easat-1791	180	21	use	use	VERB
easat-1791	180	22	clients	client	NOUN
easat-1791	180	23	’	’	PART
easat-1791	180	24	information	information	NOUN
easat-1791	180	25	.	.	PUNCT
easat-1791	181	1	•	•	NUM
easat-1791	181	2	transform	transform	VERB
easat-1791	181	3	the	the	DET
easat-1791	181	4	organization	organization	NOUN
easat-1791	181	5	into	into	ADP
easat-1791	181	6	an	an	DET
easat-1791	181	7	evidence	evidence	NOUN
easat-1791	181	8	-	-	PUNCT
easat-1791	181	9	based	base	VERB
easat-1791	181	10	culture	culture	NOUN
easat-1791	181	11	:	:	PUNCT
easat-1791	181	12	where	where	SCONJ
easat-1791	181	13	decisions	decision	NOUN
easat-1791	181	14	are	be	AUX
easat-1791	181	15	made	make	VERB
easat-1791	181	16	based	base	VERB
easat-1791	181	17	on	on	ADP
easat-1791	181	18	gut	gut	NOUN
easat-1791	181	19	instinct	instinct	NOUN
easat-1791	181	20	but	but	CCONJ
easat-1791	181	21	not	not	PART
easat-1791	181	22	only	only	ADJ
easat-1791	181	23	intuition	intuition	NOUN
easat-1791	181	24	alone	alone	ADV
easat-1791	181	25	an	an	DET
easat-1791	181	26	organization	organization	NOUN
easat-1791	181	27	should	should	AUX
easat-1791	181	28	become	become	VERB
easat-1791	181	29	a	a	DET
easat-1791	181	30	culture	culture	NOUN
easat-1791	181	31	of	of	ADP
easat-1791	181	32	evidence	evidence	NOUN
easat-1791	181	33	•	•	NOUN
easat-1791	181	34	monitor	monitor	VERB
easat-1791	181	35	various	various	ADJ
easat-1791	181	36	big	big	ADJ
easat-1791	181	37	data	datum	NOUN
easat-1791	181	38	initiatives	initiative	NOUN
easat-1791	181	39	for	for	ADP
easat-1791	181	40	their	their	PRON
easat-1791	181	41	efficacy	efficacy	NOUN
easat-1791	181	42	in	in	ADP
easat-1791	181	43	improving	improve	VERB
easat-1791	181	44	business	business	NOUN
easat-1791	181	45	intelligence	intelligence	NOUN
easat-1791	181	46	strategy	strategy	NOUN
easat-1791	181	47	continuously	continuously	ADV
easat-1791	181	48	.	.	PUNCT
easat-1791	182	1	891	891	NUM
easat-1791	182	2	edelweiss	edelweiss	PROPN
easat-1791	182	3	applied	apply	VERB
easat-1791	182	4	science	science	NOUN
easat-1791	182	5	and	and	CCONJ
easat-1791	182	6	technology	technology	NOUN
easat-1791	182	7	issn	issn	PROPN
easat-1791	182	8	:	:	PUNCT
easat-1791	182	9	2576	2576	NUM
easat-1791	182	10	-	-	SYM
easat-1791	182	11	8484	8484	NUM
easat-1791	182	12	vol	vol	NOUN
easat-1791	182	13	.	.	PROPN
easat-1791	182	14	8	8	NUM
easat-1791	182	15	,	,	PUNCT
easat-1791	182	16	no	no	INTJ
easat-1791	182	17	.	.	NOUN
easat-1791	182	18	5	5	NUM
easat-1791	182	19	:	:	SYM
easat-1791	182	20	883	883	NUM
easat-1791	182	21	-	-	PUNCT
easat-1791	182	22	891	891	NUM
easat-1791	182	23	,	,	PUNCT
easat-1791	182	24	2024	2024	NUM
easat-1791	182	25	doi	doi	NOUN
easat-1791	182	26	:	:	PUNCT
easat-1791	182	27	10.55214/25768484.v8i5.1791	10.55214/25768484.v8i5.1791	NUM
easat-1791	182	28	©	©	ADP
easat-1791	182	29	2024	2024	NUM
easat-1791	182	30	by	by	ADP
easat-1791	182	31	the	the	DET
easat-1791	182	32	authors	author	NOUN
easat-1791	182	33	;	;	PUNCT
easat-1791	182	34	licensee	licensee	NOUN
easat-1791	182	35	learning	learning	NOUN
easat-1791	182	36	gate	gate	NOUN
easat-1791	182	37	by	by	ADP
easat-1791	182	38	undertaking	undertake	VERB
easat-1791	182	39	these	these	DET
easat-1791	182	40	recommendations	recommendation	NOUN
easat-1791	182	41	,	,	PUNCT
easat-1791	182	42	companies	company	NOUN
easat-1791	182	43	will	will	AUX
easat-1791	182	44	be	be	AUX
easat-1791	182	45	able	able	ADJ
easat-1791	182	46	to	to	PART
easat-1791	182	47	unleash	unleash	VERB
easat-1791	182	48	creativity	creativity	NOUN
easat-1791	182	49	,	,	PUNCT
easat-1791	182	50	improve	improve	VERB
easat-1791	182	51	the	the	DET
easat-1791	182	52	decision	decision	NOUN
easat-1791	182	53	-	-	PUNCT
easat-1791	182	54	making	make	VERB
easat-1791	182	55	process	process	NOUN
easat-1791	182	56	,	,	PUNCT
easat-1791	182	57	and	and	CCONJ
easat-1791	182	58	outperform	outperform	NOUN
easat-1791	182	59	competitors	competitor	NOUN
easat-1791	182	60	during	during	ADP
easat-1791	182	61	the	the	DET
easat-1791	182	62	ever	ever	ADV
easat-1791	182	63	-	-	PUNCT
easat-1791	182	64	changing	change	VERB
easat-1791	182	65	digital	digital	ADJ
easat-1791	182	66	age	age	NOUN
easat-1791	182	67	.	.	PUNCT
easat-1791	183	1	the	the	DET
easat-1791	183	2	key	key	ADJ
easat-1791	183	3	findings	finding	NOUN
easat-1791	183	4	from	from	ADP
easat-1791	183	5	this	this	DET
easat-1791	183	6	study	study	NOUN
easat-1791	183	7	would	would	AUX
easat-1791	183	8	be	be	AUX
easat-1791	183	9	used	use	VERB
easat-1791	183	10	as	as	ADP
easat-1791	183	11	guidance	guidance	NOUN
easat-1791	183	12	by	by	ADP
easat-1791	183	13	organizations	organization	NOUN
easat-1791	183	14	when	when	SCONJ
easat-1791	183	15	thinking	think	VERB
easat-1791	183	16	about	about	ADP
easat-1791	183	17	how	how	SCONJ
easat-1791	183	18	they	they	PRON
easat-1791	183	19	can	can	AUX
easat-1791	183	20	effectively	effectively	ADV
easat-1791	183	21	employ	employ	VERB
easat-1791	183	22	big	big	ADJ
easat-1791	183	23	data	datum	NOUN
easat-1791	183	24	for	for	ADP
easat-1791	183	25	strategic	strategic	ADJ
easat-1791	183	26	and	and	CCONJ
easat-1791	183	27	actionable	actionable	ADJ
easat-1791	183	28	insights	insight	NOUN
easat-1791	183	29	.	.	PUNCT
easat-1791	184	1	copyright	copyright	NOUN
easat-1791	184	2	:	:	PUNCT
easat-1791	184	3	©	©	PROPN
easat-1791	184	4	2024	2024	NUM
easat-1791	184	5	by	by	ADP
easat-1791	184	6	the	the	DET
easat-1791	184	7	authors	author	NOUN
easat-1791	184	8	.	.	PUNCT
easat-1791	185	1	this	this	DET
easat-1791	185	2	article	article	NOUN
easat-1791	185	3	is	be	AUX
easat-1791	185	4	an	an	DET
easat-1791	185	5	open	open	ADJ
easat-1791	185	6	access	access	NOUN
easat-1791	185	7	article	article	NOUN
easat-1791	185	8	distributed	distribute	VERB
easat-1791	185	9	under	under	ADP
easat-1791	185	10	the	the	DET
easat-1791	185	11	terms	term	NOUN
easat-1791	185	12	and	and	CCONJ
easat-1791	185	13	conditions	condition	NOUN
easat-1791	185	14	of	of	ADP
easat-1791	185	15	the	the	DET
easat-1791	185	16	creative	creative	ADJ
easat-1791	185	17	commons	common	NOUN
easat-1791	185	18	attribution	attribution	NOUN
easat-1791	185	19	(	(	PUNCT
easat-1791	185	20	cc	cc	NOUN
easat-1791	185	21	by	by	ADP
easat-1791	185	22	)	)	PUNCT
easat-1791	185	23	license	license	NOUN
easat-1791	185	24	(	(	PUNCT
easat-1791	185	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-1791	185	26	)	)	PUNCT
easat-1791	185	27	.	.	PUNCT
easat-1791	186	1	references	reference	NOUN
easat-1791	186	2	[	[	X
easat-1791	186	3	1	1	NUM
easat-1791	186	4	]	]	X
easat-1791	186	5	provost	provost	NOUN
easat-1791	186	6	,	,	PUNCT
easat-1791	186	7	f.	f.	PROPN
easat-1791	186	8	,	,	PUNCT
easat-1791	186	9	&	&	CCONJ
easat-1791	186	10	fawcett	fawcett	PROPN
easat-1791	186	11	,	,	PUNCT
easat-1791	186	12	t.	t.	PROPN
easat-1791	186	13	(	(	PUNCT
easat-1791	186	14	2013	2013	NUM
easat-1791	186	15	)	)	PUNCT
easat-1791	186	16	.	.	PUNCT
easat-1791	187	1	data	datum	NOUN
easat-1791	187	2	science	science	NOUN
easat-1791	187	3	and	and	CCONJ
easat-1791	187	4	its	its	PRON
easat-1791	187	5	relationship	relationship	NOUN
easat-1791	187	6	to	to	ADP
easat-1791	187	7	big	big	ADJ
easat-1791	187	8	data	datum	NOUN
easat-1791	187	9	and	and	CCONJ
easat-1791	187	10	data	datum	NOUN
easat-1791	187	11	-	-	PUNCT
easat-1791	187	12	driven	drive	VERB
easat-1791	187	13	decision	decision	NOUN
easat-1791	187	14	making	making	NOUN
easat-1791	187	15	.	.	PUNCT
easat-1791	188	1	big	big	ADJ
easat-1791	188	2	data	datum	NOUN
easat-1791	188	3	,	,	PUNCT
easat-1791	188	4	1(1	1(1	NUM
easat-1791	188	5	)	)	PUNCT
easat-1791	188	6	,	,	PUNCT
easat-1791	188	7	51	51	NUM
easat-1791	188	8	-	-	SYM
easat-1791	188	9	59	59	NUM
easat-1791	188	10	.	.	PUNCT
easat-1791	189	1	[	[	X
easat-1791	189	2	2	2	NUM
easat-1791	189	3	]	]	X
easat-1791	189	4	elgendy	elgendy	ADJ
easat-1791	189	5	,	,	PUNCT
easat-1791	189	6	n.	n.	NOUN
easat-1791	189	7	,	,	PUNCT
easat-1791	189	8	elragal	elragal	ADJ
easat-1791	189	9	,	,	PUNCT
easat-1791	189	10	a.	a.	NOUN
easat-1791	189	11	,	,	PUNCT
easat-1791	189	12	&	&	CCONJ
easat-1791	189	13	päivärinta	päivärinta	NOUN
easat-1791	189	14	,	,	PUNCT
easat-1791	189	15	t.	t.	NOUN
easat-1791	189	16	(	(	PUNCT
easat-1791	189	17	2022	2022	NUM
easat-1791	189	18	)	)	PUNCT
easat-1791	189	19	.	.	PUNCT
easat-1791	190	1	decas	decas	PROPN
easat-1791	190	2	:	:	PUNCT
easat-1791	190	3	a	a	DET
easat-1791	190	4	modern	modern	ADJ
easat-1791	190	5	data	data	NOUN
easat-1791	190	6	-	-	PUNCT
easat-1791	190	7	driven	drive	VERB
easat-1791	190	8	decision	decision	NOUN
easat-1791	190	9	theory	theory	NOUN
easat-1791	190	10	for	for	ADP
easat-1791	190	11	big	big	ADJ
easat-1791	190	12	data	datum	NOUN
easat-1791	190	13	and	and	CCONJ
easat-1791	190	14	analytics	analytic	NOUN
easat-1791	190	15	.	.	PUNCT
easat-1791	191	1	journal	journal	NOUN
easat-1791	191	2	of	of	ADP
easat-1791	191	3	decision	decision	NOUN
easat-1791	191	4	systems	system	NOUN
easat-1791	191	5	,	,	PUNCT
easat-1791	191	6	31(4	31(4	NUM
easat-1791	191	7	)	)	PUNCT
easat-1791	191	8	,	,	PUNCT
easat-1791	191	9	337	337	NUM
easat-1791	191	10	-	-	SYM
easat-1791	191	11	373	373	NUM
easat-1791	191	12	.	.	PUNCT
easat-1791	192	1	[	[	X
easat-1791	192	2	3	3	NUM
easat-1791	192	3	]	]	X
easat-1791	192	4	depeige	depeige	PROPN
easat-1791	192	5	,	,	PUNCT
easat-1791	192	6	a.	a.	NOUN
easat-1791	192	7	,	,	PUNCT
easat-1791	192	8	&	&	CCONJ
easat-1791	192	9	doyencourt	doyencourt	PROPN
easat-1791	192	10	,	,	PUNCT
easat-1791	192	11	d.	d.	PROPN
easat-1791	192	12	(	(	PUNCT
easat-1791	192	13	2015	2015	NUM
easat-1791	192	14	)	)	PUNCT
easat-1791	192	15	.	.	PUNCT
easat-1791	193	1	actionable	actionable	ADJ
easat-1791	193	2	knowledge	knowledge	NOUN
easat-1791	193	3	as	as	ADP
easat-1791	193	4	a	a	DET
easat-1791	193	5	service	service	NOUN
easat-1791	193	6	(	(	PUNCT
easat-1791	193	7	akaas	akaas	NOUN
easat-1791	193	8	):	):	PUNCT
easat-1791	193	9	leveraging	leverage	VERB
easat-1791	193	10	big	big	ADJ
easat-1791	193	11	data	datum	NOUN
easat-1791	193	12	analytics	analytic	NOUN
easat-1791	193	13	in	in	ADP
easat-1791	193	14	cloud	cloud	ADJ
easat-1791	193	15	computing	computing	NOUN
easat-1791	193	16	environments	environment	NOUN
easat-1791	193	17	.	.	PUNCT
easat-1791	194	1	journal	journal	NOUN
easat-1791	194	2	of	of	ADP
easat-1791	194	3	big	big	ADJ
easat-1791	194	4	data	datum	NOUN
easat-1791	194	5	,	,	PUNCT
easat-1791	194	6	2(1	2(1	NUM
easat-1791	194	7	)	)	PUNCT
easat-1791	194	8	,	,	PUNCT
easat-1791	194	9	1	1	NUM
easat-1791	194	10	-	-	SYM
easat-1791	194	11	16	16	NUM
easat-1791	194	12	.	.	PUNCT
easat-1791	195	1	[	[	X
easat-1791	195	2	4	4	NUM
easat-1791	195	3	]	]	X
easat-1791	195	4	rehman	rehman	NOUN
easat-1791	195	5	,	,	PUNCT
easat-1791	195	6	a.	a.	PROPN
easat-1791	195	7	,	,	PUNCT
easat-1791	195	8	naz	naz	PROPN
easat-1791	195	9	,	,	PUNCT
easat-1791	195	10	s.	s.	PROPN
easat-1791	195	11	,	,	PUNCT
easat-1791	195	12	&	&	CCONJ
easat-1791	195	13	razzak	razzak	PROPN
easat-1791	195	14	,	,	PUNCT
easat-1791	195	15	i.	i.	NOUN
easat-1791	195	16	(	(	PUNCT
easat-1791	195	17	2022	2022	NUM
easat-1791	195	18	)	)	PUNCT
easat-1791	195	19	.	.	PUNCT
easat-1791	196	1	leveraging	leverage	VERB
easat-1791	196	2	big	big	ADJ
easat-1791	196	3	data	datum	NOUN
easat-1791	196	4	analytics	analytic	NOUN
easat-1791	196	5	in	in	ADP
easat-1791	196	6	healthcare	healthcare	PROPN
easat-1791	196	7	enhancement	enhancement	NOUN
easat-1791	196	8	:	:	PUNCT
easat-1791	196	9	trends	trend	NOUN
easat-1791	196	10	,	,	PUNCT
easat-1791	196	11	challenges	challenge	NOUN
easat-1791	196	12	and	and	CCONJ
easat-1791	196	13	opportunities	opportunity	NOUN
easat-1791	196	14	.	.	PUNCT
easat-1791	197	1	multimedia	multimedia	NOUN
easat-1791	197	2	systems	system	NOUN
easat-1791	197	3	,	,	PUNCT
easat-1791	197	4	28(4	28(4	NUM
easat-1791	197	5	)	)	PUNCT
easat-1791	197	6	,	,	PUNCT
easat-1791	197	7	1339	1339	NUM
easat-1791	197	8	-	-	SYM
easat-1791	197	9	1371	1371	NUM
easat-1791	197	10	.	.	PUNCT
easat-1791	198	1	[	[	X
easat-1791	198	2	5	5	NUM
easat-1791	198	3	]	]	PUNCT
easat-1791	198	4	ranjan	ranjan	PROPN
easat-1791	198	5	,	,	PUNCT
easat-1791	198	6	j.	j.	PROPN
easat-1791	198	7	,	,	PUNCT
easat-1791	198	8	&	&	CCONJ
easat-1791	198	9	foropon	foropon	ADV
easat-1791	198	10	,	,	PUNCT
easat-1791	198	11	c.	c.	NOUN
easat-1791	198	12	(	(	PUNCT
easat-1791	198	13	2021	2021	NUM
easat-1791	198	14	)	)	PUNCT
easat-1791	198	15	.	.	PUNCT
easat-1791	199	1	big	big	ADJ
easat-1791	199	2	data	datum	NOUN
easat-1791	199	3	analytics	analytic	NOUN
easat-1791	199	4	in	in	ADP
easat-1791	199	5	building	build	VERB
easat-1791	199	6	the	the	DET
easat-1791	199	7	competitive	competitive	ADJ
easat-1791	199	8	intelligence	intelligence	NOUN
easat-1791	199	9	of	of	ADP
easat-1791	199	10	organizations	organization	NOUN
easat-1791	199	11	.	.	PUNCT
easat-1791	200	1	international	international	ADJ
easat-1791	200	2	journal	journal	PROPN
easat-1791	200	3	of	of	ADP
easat-1791	200	4	information	information	NOUN
easat-1791	200	5	management	management	NOUN
easat-1791	200	6	,	,	PUNCT
easat-1791	200	7	56	56	NUM
easat-1791	200	8	,	,	PUNCT
easat-1791	200	9	102231	102231	NUM
easat-1791	200	10	.	.	PUNCT
easat-1791	201	1	[	[	X
easat-1791	201	2	6	6	NUM
easat-1791	201	3	]	]	X
easat-1791	201	4	davenport	davenport	NOUN
easat-1791	201	5	,	,	PUNCT
easat-1791	201	6	t.	t.	PROPN
easat-1791	201	7	(	(	PUNCT
easat-1791	201	8	2014	2014	NUM
easat-1791	201	9	)	)	PUNCT
easat-1791	201	10	.	.	PUNCT
easat-1791	202	1	big	big	ADJ
easat-1791	202	2	data	datum	NOUN
easat-1791	202	3	at	at	ADP
easat-1791	202	4	work	work	NOUN
easat-1791	202	5	:	:	PUNCT
easat-1791	202	6	dispelling	dispel	VERB
easat-1791	202	7	the	the	DET
easat-1791	202	8	myths	myth	NOUN
easat-1791	202	9	,	,	PUNCT
easat-1791	202	10	uncovering	uncover	VERB
easat-1791	202	11	the	the	DET
easat-1791	202	12	opportunities	opportunity	NOUN
easat-1791	202	13	.	.	PUNCT
easat-1791	203	1	harvard	harvard	PROPN
easat-1791	203	2	business	business	PROPN
easat-1791	203	3	review	review	PROPN
easat-1791	203	4	press	press	NOUN
easat-1791	203	5	.	.	PUNCT
easat-1791	204	1	[	[	X
easat-1791	204	2	7	7	NUM
easat-1791	204	3	]	]	PUNCT
easat-1791	204	4	dekimpe	dekimpe	NOUN
easat-1791	204	5	,	,	PUNCT
easat-1791	204	6	m.	m.	NOUN
easat-1791	204	7	g.	g.	PROPN
easat-1791	204	8	(	(	PUNCT
easat-1791	204	9	2020	2020	NUM
easat-1791	204	10	)	)	PUNCT
easat-1791	204	11	.	.	PUNCT
easat-1791	205	1	retailing	retailing	NOUN
easat-1791	205	2	and	and	CCONJ
easat-1791	205	3	retailing	retailing	NOUN
easat-1791	205	4	research	research	NOUN
easat-1791	205	5	in	in	ADP
easat-1791	205	6	the	the	DET
easat-1791	205	7	age	age	NOUN
easat-1791	205	8	of	of	ADP
easat-1791	205	9	big	big	ADJ
easat-1791	205	10	data	datum	NOUN
easat-1791	205	11	analytics	analytic	NOUN
easat-1791	205	12	.	.	PUNCT
easat-1791	206	1	international	international	ADJ
easat-1791	206	2	journal	journal	PROPN
easat-1791	206	3	of	of	ADP
easat-1791	206	4	research	research	NOUN
easat-1791	206	5	in	in	ADP
easat-1791	206	6	marketing	marketing	NOUN
easat-1791	206	7	,	,	PUNCT
easat-1791	206	8	37(1	37(1	NUM
easat-1791	206	9	)	)	PUNCT
easat-1791	206	10	,	,	PUNCT
easat-1791	206	11	3	3	NUM
easat-1791	206	12	-	-	SYM
easat-1791	206	13	14	14	NUM
easat-1791	206	14	.	.	PUNCT
easat-1791	207	1	[	[	X
easat-1791	207	2	8	8	NUM
easat-1791	207	3	]	]	X
easat-1791	207	4	sazu	sazu	NOUN
easat-1791	207	5	,	,	PUNCT
easat-1791	207	6	m.	m.	PROPN
easat-1791	207	7	h.	h.	PROPN
easat-1791	207	8	,	,	PUNCT
easat-1791	207	9	&	&	CCONJ
easat-1791	207	10	jahan	jahan	PROPN
easat-1791	207	11	,	,	PUNCT
easat-1791	207	12	s.	s.	PROPN
easat-1791	207	13	a.	a.	PROPN
easat-1791	207	14	(	(	PUNCT
easat-1791	207	15	2022	2022	NUM
easat-1791	207	16	)	)	PUNCT
easat-1791	207	17	.	.	PUNCT
easat-1791	208	1	how	how	SCONJ
easat-1791	208	2	big	big	ADJ
easat-1791	208	3	data	data	NOUN
easat-1791	208	4	analytics	analytic	NOUN
easat-1791	208	5	impacts	impact	VERB
easat-1791	208	6	the	the	DET
easat-1791	208	7	retail	retail	ADJ
easat-1791	208	8	management	management	NOUN
easat-1791	208	9	on	on	ADP
easat-1791	208	10	the	the	DET
easat-1791	208	11	european	european	ADJ
easat-1791	208	12	and	and	CCONJ
easat-1791	208	13	american	american	ADJ
easat-1791	208	14	markets	market	NOUN
easat-1791	208	15	.	.	PUNCT
easat-1791	209	1	ceccar	ceccar	NOUN
easat-1791	209	2	business	business	PROPN
easat-1791	209	3	review	review	PROPN
easat-1791	209	4	,	,	PUNCT
easat-1791	209	5	3(6	3(6	NUM
easat-1791	209	6	)	)	PUNCT
easat-1791	209	7	,	,	PUNCT
easat-1791	209	8	62	62	NUM
easat-1791	209	9	-	-	SYM
easat-1791	209	10	72	72	NUM
easat-1791	209	11	.	.	PUNCT
easat-1791	210	1	[	[	X
easat-1791	210	2	9	9	NUM
easat-1791	210	3	]	]	X
easat-1791	210	4	dhar	dhar	PROPN
easat-1791	210	5	,	,	PUNCT
easat-1791	210	6	s.	s.	PROPN
easat-1791	210	7	,	,	PUNCT
easat-1791	210	8	&	&	CCONJ
easat-1791	210	9	mazumdar	mazumdar	NOUN
easat-1791	210	10	,	,	PUNCT
easat-1791	210	11	s.	s.	PROPN
easat-1791	210	12	(	(	PUNCT
easat-1791	210	13	2014	2014	NUM
easat-1791	210	14	,	,	PUNCT
easat-1791	210	15	june	june	PROPN
easat-1791	210	16	)	)	PUNCT
easat-1791	210	17	.	.	PUNCT
easat-1791	211	1	challenges	challenge	NOUN
easat-1791	211	2	and	and	CCONJ
easat-1791	211	3	best	good	ADJ
easat-1791	211	4	practices	practice	NOUN
easat-1791	211	5	for	for	ADP
easat-1791	211	6	enterprise	enterprise	NOUN
easat-1791	211	7	adoption	adoption	NOUN
easat-1791	211	8	of	of	ADP
easat-1791	211	9	big	big	ADJ
easat-1791	211	10	data	datum	NOUN
easat-1791	211	11	technologies	technology	NOUN
easat-1791	211	12	.	.	PUNCT
easat-1791	212	1	in	in	ADP
easat-1791	212	2	2014	2014	NUM
easat-1791	212	3	ieee	ieee	NOUN
easat-1791	212	4	international	international	PROPN
easat-1791	212	5	technology	technology	PROPN
easat-1791	212	6	management	management	NOUN
easat-1791	212	7	conference	conference	NOUN
easat-1791	212	8	(	(	PUNCT
easat-1791	212	9	pp	pp	ADJ
easat-1791	212	10	.	.	PUNCT
easat-1791	212	11	1	1	NUM
easat-1791	212	12	-	-	SYM
easat-1791	212	13	4	4	NUM
easat-1791	212	14	)	)	PUNCT
easat-1791	212	15	.	.	PUNCT
easat-1791	213	1	ieee	ieee	NOUN
easat-1791	213	2	.	.	PUNCT
easat-1791	214	1	[	[	X
easat-1791	214	2	10	10	NUM
easat-1791	214	3	]	]	X
easat-1791	214	4	giest	giest	PROPN
easat-1791	214	5	,	,	PUNCT
easat-1791	214	6	s.	s.	PROPN
easat-1791	214	7	(	(	PUNCT
easat-1791	214	8	2017	2017	NUM
easat-1791	214	9	)	)	PUNCT
easat-1791	214	10	.	.	PUNCT
easat-1791	215	1	big	big	ADJ
easat-1791	215	2	data	datum	NOUN
easat-1791	215	3	analytics	analytic	NOUN
easat-1791	215	4	for	for	ADP
easat-1791	215	5	mitigating	mitigate	VERB
easat-1791	215	6	carbon	carbon	NOUN
easat-1791	215	7	emissions	emission	NOUN
easat-1791	215	8	in	in	ADP
easat-1791	215	9	smart	smart	ADJ
easat-1791	215	10	cities	city	NOUN
easat-1791	215	11	:	:	PUNCT
easat-1791	215	12	opportunities	opportunity	NOUN
easat-1791	215	13	and	and	CCONJ
easat-1791	215	14	challenges	challenge	NOUN
easat-1791	215	15	.	.	PUNCT
easat-1791	216	1	european	european	ADJ
easat-1791	216	2	planning	planning	NOUN
easat-1791	216	3	studies	study	NOUN
easat-1791	216	4	,	,	PUNCT
easat-1791	216	5	25(6	25(6	NOUN
easat-1791	216	6	)	)	PUNCT
easat-1791	216	7	,	,	PUNCT
easat-1791	216	8	941	941	NUM
easat-1791	216	9	-	-	SYM
easat-1791	216	10	957	957	NUM
easat-1791	216	11	.	.	PUNCT
easat-1791	217	1	[	[	X
easat-1791	217	2	11	11	NUM
easat-1791	217	3	]	]	X
easat-1791	217	4	aldboush	aldboush	NOUN
easat-1791	217	5	,	,	PUNCT
easat-1791	217	6	h.	h.	PROPN
easat-1791	217	7	h.	h.	PROPN
easat-1791	217	8	,	,	PUNCT
easat-1791	217	9	&	&	CCONJ
easat-1791	217	10	ferdous	ferdous	ADJ
easat-1791	217	11	,	,	PUNCT
easat-1791	217	12	m.	m.	NOUN
easat-1791	217	13	(	(	PUNCT
easat-1791	217	14	2023	2023	NUM
easat-1791	217	15	)	)	PUNCT
easat-1791	217	16	.	.	PUNCT
easat-1791	218	1	building	build	VERB
easat-1791	218	2	trust	trust	NOUN
easat-1791	218	3	in	in	ADP
easat-1791	218	4	fintech	fintech	NOUN
easat-1791	218	5	:	:	PUNCT
easat-1791	218	6	an	an	DET
easat-1791	218	7	analysis	analysis	NOUN
easat-1791	218	8	of	of	ADP
easat-1791	218	9	ethical	ethical	ADJ
easat-1791	218	10	and	and	CCONJ
easat-1791	218	11	privacy	privacy	NOUN
easat-1791	218	12	considerations	consideration	NOUN
easat-1791	218	13	in	in	ADP
easat-1791	218	14	the	the	DET
easat-1791	218	15	intersection	intersection	NOUN
easat-1791	218	16	of	of	ADP
easat-1791	218	17	big	big	ADJ
easat-1791	218	18	data	datum	NOUN
easat-1791	218	19	,	,	PUNCT
easat-1791	218	20	ai	ai	VERB
easat-1791	218	21	,	,	PUNCT
easat-1791	218	22	and	and	CCONJ
easat-1791	218	23	customer	customer	PROPN
easat-1791	218	24	trust	trust	PROPN
easat-1791	218	25	.	.	PUNCT
easat-1791	219	1	international	international	ADJ
easat-1791	219	2	journal	journal	PROPN
easat-1791	219	3	of	of	ADP
easat-1791	219	4	financial	financial	ADJ
easat-1791	219	5	studies	study	NOUN
easat-1791	219	6	,	,	PUNCT
easat-1791	219	7	11(3	11(3	NUM
easat-1791	219	8	)	)	PUNCT
easat-1791	219	9	,	,	PUNCT
easat-1791	219	10	90	90	NUM
easat-1791	219	11	.	.	PUNCT
easat-1791	220	1	[	[	X
easat-1791	220	2	12	12	NUM
easat-1791	220	3	]	]	X
easat-1791	220	4	martin	martin	PROPN
easat-1791	220	5	,	,	PUNCT
easat-1791	220	6	k.	k.	PROPN
easat-1791	220	7	e.	e.	PROPN
easat-1791	220	8	(	(	PUNCT
easat-1791	220	9	2020	2020	NUM
easat-1791	220	10	)	)	PUNCT
easat-1791	220	11	.	.	PUNCT
easat-1791	221	1	ethical	ethical	ADJ
easat-1791	221	2	issues	issue	NOUN
easat-1791	221	3	in	in	ADP
easat-1791	221	4	the	the	DET
easat-1791	221	5	big	big	ADJ
easat-1791	221	6	data	datum	NOUN
easat-1791	221	7	industry	industry	NOUN
easat-1791	221	8	.	.	PUNCT
easat-1791	222	1	in	in	ADP
easat-1791	222	2	strategic	strategic	ADJ
easat-1791	222	3	information	information	NOUN
easat-1791	222	4	management	management	NOUN
easat-1791	222	5	(	(	PUNCT
easat-1791	222	6	pp	pp	ADJ
easat-1791	222	7	.	.	PUNCT
easat-1791	223	1	450	450	NUM
easat-1791	223	2	-	-	SYM
easat-1791	223	3	471	471	NUM
easat-1791	223	4	)	)	PUNCT
easat-1791	223	5	.	.	PUNCT
easat-1791	224	1	routledge	routledge	PROPN
easat-1791	224	2	.	.	PUNCT
easat-1791	225	1	[	[	X
easat-1791	225	2	13	13	NUM
easat-1791	225	3	]	]	X
easat-1791	225	4	minatogawa	minatogawa	PROPN
easat-1791	225	5	,	,	PUNCT
easat-1791	225	6	v.	v.	PROPN
easat-1791	225	7	l.	l.	PROPN
easat-1791	225	8	f.	f.	PROPN
easat-1791	225	9	,	,	PUNCT
easat-1791	225	10	franco	franco	PROPN
easat-1791	225	11	,	,	PUNCT
easat-1791	225	12	m.	m.	NOUN
easat-1791	225	13	m.	m.	PROPN
easat-1791	225	14	v.	v.	PROPN
easat-1791	225	15	,	,	PUNCT
easat-1791	225	16	rampasso	rampasso	PROPN
easat-1791	225	17	,	,	PUNCT
easat-1791	225	18	i.	i.	PROPN
easat-1791	225	19	s.	s.	PROPN
easat-1791	225	20	,	,	PUNCT
easat-1791	225	21	anholon	anholon	PROPN
easat-1791	225	22	,	,	PUNCT
easat-1791	225	23	r.	r.	PROPN
easat-1791	225	24	,	,	PUNCT
easat-1791	225	25	quadros	quadros	PROPN
easat-1791	225	26	,	,	PUNCT
easat-1791	225	27	r.	r.	PROPN
easat-1791	225	28	,	,	PUNCT
easat-1791	225	29	durán	durán	NOUN
easat-1791	225	30	,	,	PUNCT
easat-1791	225	31	o.	o.	PROPN
easat-1791	225	32	,	,	PUNCT
easat-1791	225	33	&	&	CCONJ
easat-1791	225	34	batocchio	batocchio	PROPN
easat-1791	225	35	,	,	PUNCT
easat-1791	225	36	a.	a.	NOUN
easat-1791	225	37	(	(	PUNCT
easat-1791	225	38	2019	2019	NUM
easat-1791	225	39	)	)	PUNCT
easat-1791	225	40	.	.	PUNCT
easat-1791	226	1	operationalizing	operationalize	VERB
easat-1791	226	2	business	business	NOUN
easat-1791	226	3	model	model	NOUN
easat-1791	226	4	innovation	innovation	NOUN
easat-1791	226	5	through	through	ADP
easat-1791	226	6	big	big	ADJ
easat-1791	226	7	data	datum	NOUN
easat-1791	226	8	analytics	analytic	NOUN
easat-1791	226	9	for	for	ADP
easat-1791	226	10	sustainable	sustainable	ADJ
easat-1791	226	11	organizations	organization	NOUN
easat-1791	226	12	.	.	PUNCT
easat-1791	227	1	sustainability	sustainability	NOUN
easat-1791	227	2	,	,	PUNCT
easat-1791	227	3	12(1	12(1	NUM
easat-1791	227	4	)	)	PUNCT
easat-1791	227	5	,	,	PUNCT
easat-1791	227	6	277	277	NUM
easat-1791	227	7	.	.	PUNCT
easat-1791	228	1	[	[	X
easat-1791	228	2	14	14	NUM
easat-1791	228	3	]	]	X
easat-1791	228	4	xiao	xiao	PROPN
easat-1791	228	5	,	,	PUNCT
easat-1791	228	6	x.	x.	PROPN
easat-1791	228	7	,	,	PUNCT
easat-1791	228	8	tian	tian	PROPN
easat-1791	228	9	,	,	PUNCT
easat-1791	228	10	q.	q.	PROPN
easat-1791	228	11	,	,	PUNCT
easat-1791	228	12	&	&	CCONJ
easat-1791	228	13	mao	mao	PROPN
easat-1791	228	14	,	,	PUNCT
easat-1791	228	15	h.	h.	PROPN
easat-1791	228	16	(	(	PUNCT
easat-1791	228	17	2020	2020	NUM
easat-1791	228	18	)	)	PUNCT
easat-1791	228	19	.	.	PUNCT
easat-1791	229	1	how	how	SCONJ
easat-1791	229	2	the	the	DET
easat-1791	229	3	interaction	interaction	NOUN
easat-1791	229	4	of	of	ADP
easat-1791	229	5	big	big	ADJ
easat-1791	229	6	data	datum	NOUN
easat-1791	229	7	analytics	analytic	NOUN
easat-1791	229	8	capabilities	capability	NOUN
easat-1791	229	9	and	and	CCONJ
easat-1791	229	10	digital	digital	ADJ
easat-1791	229	11	platform	platform	NOUN
easat-1791	229	12	capabilities	capability	NOUN
easat-1791	229	13	affects	affect	VERB
easat-1791	229	14	service	service	NOUN
easat-1791	229	15	innovation	innovation	NOUN
easat-1791	229	16	:	:	PUNCT
easat-1791	229	17	a	a	DET
easat-1791	229	18	dynamic	dynamic	ADJ
easat-1791	229	19	capabilities	capability	NOUN
easat-1791	229	20	view	view	NOUN
easat-1791	229	21	.	.	PUNCT
easat-1791	230	1	ieee	ieee	NOUN
easat-1791	230	2	access	access	NOUN
easat-1791	230	3	,	,	PUNCT
easat-1791	230	4	8	8	NUM
easat-1791	230	5	,	,	PUNCT
easat-1791	230	6	18778	18778	NUM
easat-1791	230	7	-	-	SYM
easat-1791	230	8	18796	18796	NUM
easat-1791	230	9	.	.	PUNCT
easat-1791	231	1	[	[	X
easat-1791	231	2	15	15	NUM
easat-1791	231	3	]	]	X
easat-1791	231	4	shah	shah	NOUN
easat-1791	231	5	,	,	PUNCT
easat-1791	231	6	t.	t.	PROPN
easat-1791	231	7	r.	r.	PROPN
easat-1791	231	8	(	(	PUNCT
easat-1791	231	9	2022	2022	NUM
easat-1791	231	10	)	)	PUNCT
easat-1791	231	11	.	.	PUNCT
easat-1791	232	1	can	can	AUX
easat-1791	232	2	big	big	ADJ
easat-1791	232	3	data	datum	NOUN
easat-1791	232	4	analytics	analytic	NOUN
easat-1791	232	5	help	help	VERB
easat-1791	232	6	organizations	organization	NOUN
easat-1791	232	7	achieve	achieve	VERB
easat-1791	232	8	sustainable	sustainable	ADJ
easat-1791	232	9	competitive	competitive	ADJ
easat-1791	232	10	advantage	advantage	NOUN
easat-1791	232	11	?	?	PUNCT
easat-1791	233	1	a	a	DET
easat-1791	233	2	developmental	developmental	ADJ
easat-1791	233	3	inquiry	inquiry	NOUN
easat-1791	233	4	.	.	PUNCT
easat-1791	234	1	technology	technology	NOUN
easat-1791	234	2	in	in	ADP
easat-1791	234	3	society	society	NOUN
easat-1791	234	4	,	,	PUNCT
easat-1791	234	5	68	68	NUM
easat-1791	234	6	,	,	PUNCT
easat-1791	234	7	101801	101801	NUM
easat-1791	234	8	.	.	PUNCT
easat-1791	235	1	[	[	X
easat-1791	235	2	16	16	NUM
easat-1791	235	3	]	]	X
easat-1791	235	4	dahiya	dahiya	PROPN
easat-1791	235	5	,	,	PUNCT
easat-1791	235	6	r.	r.	PROPN
easat-1791	235	7	,	,	PUNCT
easat-1791	235	8	le	le	PROPN
easat-1791	235	9	,	,	PUNCT
easat-1791	235	10	s.	s.	PROPN
easat-1791	235	11	,	,	PUNCT
easat-1791	235	12	ring	ring	NOUN
easat-1791	235	13	,	,	PUNCT
easat-1791	235	14	j.	j.	PROPN
easat-1791	235	15	k.	k.	PROPN
easat-1791	235	16	,	,	PUNCT
easat-1791	235	17	&	&	CCONJ
easat-1791	235	18	watson	watson	PROPN
easat-1791	235	19	,	,	PUNCT
easat-1791	235	20	k.	k.	PROPN
easat-1791	235	21	(	(	PUNCT
easat-1791	235	22	2022	2022	NUM
easat-1791	235	23	)	)	PUNCT
easat-1791	235	24	.	.	PUNCT
easat-1791	236	1	big	big	ADJ
easat-1791	236	2	data	datum	NOUN
easat-1791	236	3	analytics	analytic	NOUN
easat-1791	236	4	and	and	CCONJ
easat-1791	236	5	competitive	competitive	ADJ
easat-1791	236	6	advantage	advantage	NOUN
easat-1791	236	7	:	:	PUNCT
easat-1791	236	8	the	the	DET
easat-1791	236	9	strategic	strategic	ADJ
easat-1791	236	10	role	role	NOUN
easat-1791	236	11	of	of	ADP
easat-1791	236	12	firm	firm	ADJ
easat-1791	236	13	-	-	PUNCT
easat-1791	236	14	specific	specific	ADJ
easat-1791	236	15	knowledge	knowledge	NOUN
easat-1791	236	16	.	.	PUNCT
easat-1791	237	1	journal	journal	NOUN
easat-1791	237	2	of	of	ADP
easat-1791	237	3	strategy	strategy	NOUN
easat-1791	237	4	and	and	CCONJ
easat-1791	237	5	management	management	NOUN
easat-1791	237	6	,	,	PUNCT
easat-1791	237	7	15(2	15(2	NUM
easat-1791	237	8	)	)	PUNCT
easat-1791	237	9	,	,	PUNCT
easat-1791	237	10	175	175	NUM
easat-1791	237	11	-	-	SYM
easat-1791	237	12	193	193	NUM
easat-1791	237	13	.	.	PUNCT
easat-1791	238	1	[	[	X
easat-1791	238	2	17	17	NUM
easat-1791	238	3	]	]	X
easat-1791	238	4	al	al	PROPN
easat-1791	238	5	-	-	PUNCT
easat-1791	238	6	momani	momani	NOUN
easat-1791	238	7	,	,	PUNCT
easat-1791	238	8	m.	m.	NOUN
easat-1791	238	9	m.	m.	NOUN
easat-1791	238	10	,	,	PUNCT
easat-1791	238	11	abbas	abbas	PROPN
easat-1791	238	12	,	,	PUNCT
easat-1791	238	13	n.	n.	NOUN
easat-1791	238	14	,	,	PUNCT
easat-1791	238	15	saleem	saleem	PROPN
easat-1791	238	16	,	,	PUNCT
easat-1791	238	17	t.	t.	PROPN
easat-1791	238	18	a.	a.	PROPN
easat-1791	238	19	,	,	PUNCT
easat-1791	238	20	basha	basha	PROPN
easat-1791	238	21	,	,	PUNCT
easat-1791	238	22	m.	m.	NOUN
easat-1791	238	23	,	,	PUNCT
easat-1791	238	24	jubran	jubran	NOUN
easat-1791	238	25	,	,	PUNCT
easat-1791	238	26	a.	a.	PROPN
easat-1791	238	27	h.	h.	PROPN
easat-1791	238	28	,	,	PUNCT
easat-1791	238	29	al	al	PROPN
easat-1791	238	30	-	-	PUNCT
easat-1791	238	31	sawaie	sawaie	PROPN
easat-1791	238	32	,	,	PUNCT
easat-1791	238	33	k.	k.	PROPN
easat-1791	238	34	,	,	PUNCT
easat-1791	238	35	...	...	PUNCT
easat-1791	238	36	&	&	CCONJ
easat-1791	238	37	dahlan	dahlan	NOUN
easat-1791	238	38	,	,	PUNCT
easat-1791	238	39	m.	m.	NOUN
easat-1791	238	40	(	(	PUNCT
easat-1791	238	41	2023	2023	NUM
easat-1791	238	42	)	)	PUNCT
easat-1791	238	43	.	.	PUNCT
easat-1791	239	1	the	the	DET
easat-1791	239	2	role	role	NOUN
easat-1791	239	3	of	of	ADP
easat-1791	239	4	business	business	NOUN
easat-1791	239	5	intelligence	intelligence	NOUN
easat-1791	239	6	on	on	ADP
easat-1791	239	7	digital	digital	ADJ
easat-1791	239	8	economic	economic	ADJ
easat-1791	239	9	transformations	transformation	NOUN
easat-1791	239	10	(	(	PUNCT
easat-1791	239	11	case	case	NOUN
easat-1791	239	12	study	study	NOUN
easat-1791	239	13	:	:	PUNCT
easat-1791	239	14	e	e	X
easat-1791	239	15	-	-	NOUN
easat-1791	239	16	government	government	NOUN
easat-1791	239	17	in	in	ADP
easat-1791	239	18	jordan	jordan	PROPN
easat-1791	239	19	)	)	PUNCT
easat-1791	239	20	.	.	PUNCT
easat-1791	240	1	in	in	ADP
easat-1791	240	2	artificial	artificial	ADJ
easat-1791	240	3	intelligence	intelligence	NOUN
easat-1791	240	4	(	(	PUNCT
easat-1791	240	5	ai	ai	NOUN
easat-1791	240	6	)	)	PUNCT
easat-1791	240	7	and	and	CCONJ
easat-1791	240	8	finance	finance	NOUN
easat-1791	240	9	(	(	PUNCT
easat-1791	240	10	pp	pp	ADJ
easat-1791	240	11	.	.	PUNCT
easat-1791	241	1	308	308	NUM
easat-1791	241	2	-	-	SYM
easat-1791	241	3	316	316	NUM
easat-1791	241	4	)	)	PUNCT
easat-1791	241	5	.	.	PUNCT
easat-1791	242	1	cham	cham	PROPN
easat-1791	242	2	:	:	PUNCT
easat-1791	242	3	springer	springer	NOUN
easat-1791	242	4	nature	nature	PROPN
easat-1791	242	5	switzerland	switzerland	PROPN
easat-1791	242	6	.	.	PUNCT
easat-1791	243	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN