id	sid	tid	token	lemma	pos
easat-1918	1	1	edelweiss	edelweiss	PROPN
easat-1918	1	2	applied	apply	VERB
easat-1918	1	3	science	science	NOUN
easat-1918	1	4	and	and	CCONJ
easat-1918	1	5	technology	technology	NOUN
easat-1918	1	6	issn	issn	PROPN
easat-1918	1	7	:	:	PUNCT
easat-1918	1	8	2576	2576	NUM
easat-1918	1	9	-	-	SYM
easat-1918	1	10	8484	8484	NUM
easat-1918	1	11	vol	vol	NOUN
easat-1918	1	12	.	.	PROPN
easat-1918	1	13	8	8	NUM
easat-1918	1	14	,	,	PUNCT
easat-1918	1	15	no	no	INTJ
easat-1918	1	16	.	.	NOUN
easat-1918	1	17	5	5	NUM
easat-1918	1	18	,	,	PUNCT
easat-1918	1	19	1843	1843	NUM
easat-1918	1	20	-	-	SYM
easat-1918	1	21	1853	1853	NUM
easat-1918	1	22	2024	2024	NUM
easat-1918	1	23	publisher	publisher	NOUN
easat-1918	1	24	:	:	PUNCT
easat-1918	1	25	learning	learn	VERB
easat-1918	1	26	gate	gate	NOUN
easat-1918	1	27	doi	doi	PROPN
easat-1918	1	28	:	:	PUNCT
easat-1918	1	29	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	1	30	©	©	PROPN
easat-1918	1	31	2024	2024	NUM
easat-1918	1	32	by	by	ADP
easat-1918	1	33	the	the	DET
easat-1918	1	34	authors	author	NOUN
easat-1918	1	35	;	;	PUNCT
easat-1918	1	36	licensee	licensee	PROPN
easat-1918	1	37	learning	learning	NOUN
easat-1918	1	38	gate	gate	NOUN
easat-1918	1	39	©	©	PROPN
easat-1918	1	40	2024	2024	NUM
easat-1918	1	41	by	by	ADP
easat-1918	1	42	the	the	DET
easat-1918	1	43	authors	author	NOUN
easat-1918	1	44	;	;	PUNCT
easat-1918	1	45	licensee	licensee	PROPN
easat-1918	1	46	learning	learn	VERB
easat-1918	1	47	gate	gate	NOUN
easat-1918	1	48	*	*	PUNCT
easat-1918	1	49	correspondence	correspondence	NOUN
easat-1918	1	50	:	:	PUNCT
easat-1918	1	51	vanphuong@vnu.edu.vn	vanphuong@vnu.edu.vn	ADJ
easat-1918	1	52	digital	digital	ADJ
easat-1918	1	53	transformation	transformation	NOUN
easat-1918	1	54	and	and	CCONJ
easat-1918	1	55	customer	customer	NOUN
easat-1918	1	56	satisfaction	satisfaction	NOUN
easat-1918	1	57	in	in	ADP
easat-1918	1	58	the	the	DET
easat-1918	1	59	retail	retail	ADJ
easat-1918	1	60	industry	industry	NOUN
easat-1918	1	61	in	in	ADP
easat-1918	1	62	emerging	emerge	VERB
easat-1918	1	63	countries	country	NOUN
easat-1918	1	64	:	:	PUNCT
easat-1918	1	65	case	case	NOUN
easat-1918	1	66	study	study	NOUN
easat-1918	1	67	in	in	ADP
easat-1918	1	68	hanoi	hanoi	PROPN
easat-1918	1	69	,	,	PUNCT
easat-1918	1	70	vietnam	vietnam	PROPN
easat-1918	1	71	nguyen	nguyen	PROPN
easat-1918	1	72	van	van	PROPN
easat-1918	1	73	phuong1	phuong1	PROPN
easat-1918	1	74	*	*	PROPN
easat-1918	1	75	,	,	PUNCT
easat-1918	1	76	tran	tran	PROPN
easat-1918	1	77	viet	viet	PROPN
easat-1918	1	78	dung2	dung2	PROPN
easat-1918	1	79	,	,	PUNCT
easat-1918	1	80	nguyen	nguyen	NOUN
easat-1918	1	81	van	van	PROPN
easat-1918	1	82	loc3	loc3	PROPN
easat-1918	1	83	,	,	PUNCT
easat-1918	1	84	tran	tran	PROPN
easat-1918	1	85	thi	thi	PROPN
easat-1918	1	86	mai	mai	PROPN
easat-1918	1	87	thanh4	thanh4	PROPN
easat-1918	1	88	,	,	PUNCT
easat-1918	1	89	nguyen	nguyen	PROPN
easat-1918	1	90	thi	thi	PROPN
easat-1918	1	91	thuy	thuy	PROPN
easat-1918	1	92	duong5	duong5	PROPN
easat-1918	1	93	,	,	PUNCT
easat-1918	1	94	do	do	AUX
easat-1918	1	95	thi	thi	VERB
easat-1918	1	96	my	my	PRON
easat-1918	1	97	trang6	trang6	NOUN
easat-1918	1	98	,	,	PUNCT
easat-1918	1	99	ly	ly	X
easat-1918	1	100	thu	thu	PROPN
easat-1918	1	101	cuc7	cuc7	PROPN
easat-1918	1	102	1,2,3,4,6vnu	1,2,3,4,6vnu	PROPN
easat-1918	1	103	university	university	NOUN
easat-1918	1	104	of	of	ADP
easat-1918	1	105	economics	economic	NOUN
easat-1918	1	106	and	and	CCONJ
easat-1918	1	107	business	business	NOUN
easat-1918	1	108	,	,	PUNCT
easat-1918	1	109	vietnam	vietnam	PROPN
easat-1918	1	110	national	national	PROPN
easat-1918	1	111	university	university	PROPN
easat-1918	1	112	,	,	PUNCT
easat-1918	1	113	hanoi	hanoi	PROPN
easat-1918	1	114	,	,	PUNCT
easat-1918	1	115	vietnam	vietnam	PROPN
easat-1918	1	116	;	;	PUNCT
easat-1918	1	117	vanphuong@vnu.edu.vn	vanphuong@vnu.edu.vn	ADJ
easat-1918	1	118	(	(	PUNCT
easat-1918	1	119	n.v.p	n.v.p	PROPN
easat-1918	1	120	.	.	PUNCT
easat-1918	1	121	)	)	PUNCT
easat-1918	2	1	dung_tv@vnu.edu.vn	dung_tv@vnu.edu.vn	NOUN
easat-1918	2	2	(	(	PUNCT
easat-1918	2	3	t.v.d	t.v.d	PROPN
easat-1918	2	4	.	.	PUNCT
easat-1918	2	5	)	)	PUNCT
easat-1918	3	1	nguyenvanloc@vnu.edu.vn	nguyenvanloc@vnu.edu.vn	PROPN
easat-1918	3	2	(	(	PUNCT
easat-1918	3	3	n.v.l	n.v.l	PROPN
easat-1918	3	4	.	.	PUNCT
easat-1918	3	5	)	)	PUNCT
easat-1918	4	1	maithanh@vnu.edu.vn	maithanh@vnu.edu.vn	PROPN
easat-1918	4	2	(	(	PUNCT
easat-1918	4	3	t.t.m.t	t.t.m.t	PROPN
easat-1918	4	4	.	.	PROPN
easat-1918	4	5	)	)	PUNCT
easat-1918	4	6	trangdtm@vnu.edu.vn	trangdtm@vnu.edu.vn	PROPN
easat-1918	4	7	(	(	PUNCT
easat-1918	4	8	d.t.m.t	d.t.m.t	PROPN
easat-1918	4	9	.	.	PROPN
easat-1918	4	10	)	)	PUNCT
easat-1918	5	1	5thuongmai	5thuongmai	NUM
easat-1918	5	2	university	university	NOUN
easat-1918	5	3	,	,	PUNCT
easat-1918	5	4	hanoi	hanoi	PROPN
easat-1918	5	5	,	,	PUNCT
easat-1918	5	6	vietnam	vietnam	PROPN
easat-1918	5	7	;	;	PUNCT
easat-1918	5	8	thuyduong.nt@tmu.edu.vn	thuyduong.nt@tmu.edu.vn	X
easat-1918	5	9	(	(	PUNCT
easat-1918	5	10	t.t.d	t.t.d	ADJ
easat-1918	5	11	.	.	PUNCT
easat-1918	5	12	)	)	PUNCT
easat-1918	6	1	7school	7school	NUM
easat-1918	6	2	of	of	ADP
easat-1918	6	3	economics	economic	NOUN
easat-1918	6	4	,	,	PUNCT
easat-1918	6	5	hanoi	hanoi	PROPN
easat-1918	6	6	university	university	PROPN
easat-1918	6	7	of	of	ADP
easat-1918	6	8	industry	industry	NOUN
easat-1918	6	9	,	,	PUNCT
easat-1918	6	10	hanoi	hanoi	PROPN
easat-1918	6	11	,	,	PUNCT
easat-1918	6	12	vietnam	vietnam	PROPN
easat-1918	6	13	;	;	PUNCT
easat-1918	6	14	cuc.ly@haui.edu.vn	cuc.ly@haui.edu.vn	PROPN
easat-1918	6	15	(	(	PUNCT
easat-1918	6	16	l.t.c	l.t.c	NOUN
easat-1918	6	17	.	.	PUNCT
easat-1918	6	18	)	)	PUNCT
easat-1918	7	1	abstract	abstract	NOUN
easat-1918	7	2	:	:	PUNCT
easat-1918	7	3	this	this	DET
easat-1918	7	4	study	study	NOUN
easat-1918	7	5	aims	aim	VERB
easat-1918	7	6	to	to	PART
easat-1918	7	7	investigate	investigate	VERB
easat-1918	7	8	the	the	DET
easat-1918	7	9	impact	impact	NOUN
easat-1918	7	10	of	of	ADP
easat-1918	7	11	digital	digital	ADJ
easat-1918	7	12	transformation	transformation	NOUN
easat-1918	7	13	on	on	ADP
easat-1918	7	14	customer	customer	NOUN
easat-1918	7	15	satisfaction	satisfaction	NOUN
easat-1918	7	16	in	in	ADP
easat-1918	7	17	the	the	DET
easat-1918	7	18	retail	retail	ADJ
easat-1918	7	19	industry	industry	NOUN
easat-1918	7	20	,	,	PUNCT
easat-1918	7	21	focusing	focus	VERB
easat-1918	7	22	on	on	ADP
easat-1918	7	23	the	the	DET
easat-1918	7	24	mediating	mediate	VERB
easat-1918	7	25	roles	role	NOUN
easat-1918	7	26	of	of	ADP
easat-1918	7	27	perceived	perceive	VERB
easat-1918	7	28	value	value	NOUN
easat-1918	7	29	and	and	CCONJ
easat-1918	7	30	technology	technology	NOUN
easat-1918	7	31	acceptance	acceptance	NOUN
easat-1918	7	32	in	in	ADP
easat-1918	7	33	emerging	emerge	VERB
easat-1918	7	34	countries	country	NOUN
easat-1918	7	35	research	research	NOUN
easat-1918	7	36	in	in	ADP
easat-1918	7	37	hanoi	hanoi	PROPN
easat-1918	7	38	,	,	PUNCT
easat-1918	7	39	vietnam	vietnam	PROPN
easat-1918	7	40	.	.	PUNCT
easat-1918	8	1	based	base	VERB
easat-1918	8	2	on	on	ADP
easat-1918	8	3	existing	exist	VERB
easat-1918	8	4	literature	literature	NOUN
easat-1918	8	5	,	,	PUNCT
easat-1918	8	6	we	we	PRON
easat-1918	8	7	proposed	propose	VERB
easat-1918	8	8	a	a	DET
easat-1918	8	9	conceptual	conceptual	ADJ
easat-1918	8	10	model	model	NOUN
easat-1918	8	11	that	that	PRON
easat-1918	8	12	posits	posit	VERB
easat-1918	8	13	digital	digital	ADJ
easat-1918	8	14	transformation	transformation	NOUN
easat-1918	8	15	as	as	ADP
easat-1918	8	16	a	a	DET
easat-1918	8	17	key	key	ADJ
easat-1918	8	18	driver	driver	NOUN
easat-1918	8	19	of	of	ADP
easat-1918	8	20	customer	customer	NOUN
easat-1918	8	21	satisfaction	satisfaction	NOUN
easat-1918	8	22	,	,	PUNCT
easat-1918	8	23	both	both	PRON
easat-1918	8	24	directly	directly	ADV
easat-1918	8	25	and	and	CCONJ
easat-1918	8	26	indirectly	indirectly	ADV
easat-1918	8	27	,	,	PUNCT
easat-1918	8	28	through	through	ADP
easat-1918	8	29	its	its	PRON
easat-1918	8	30	influence	influence	NOUN
easat-1918	8	31	on	on	ADP
easat-1918	8	32	perceived	perceive	VERB
easat-1918	8	33	value	value	NOUN
easat-1918	8	34	and	and	CCONJ
easat-1918	8	35	technology	technology	NOUN
easat-1918	8	36	acceptance	acceptance	NOUN
easat-1918	8	37	.	.	PUNCT
easat-1918	9	1	the	the	DET
easat-1918	9	2	data	datum	NOUN
easat-1918	9	3	was	be	AUX
easat-1918	9	4	collected	collect	VERB
easat-1918	9	5	from	from	ADP
easat-1918	9	6	362	362	NUM
easat-1918	9	7	retail	retail	ADJ
easat-1918	9	8	customers	customer	NOUN
easat-1918	9	9	in	in	ADP
easat-1918	9	10	hanoi	hanoi	PROPN
easat-1918	9	11	,	,	PUNCT
easat-1918	9	12	vietnam	vietnam	PROPN
easat-1918	9	13	.	.	PUNCT
easat-1918	10	1	the	the	DET
easat-1918	10	2	collected	collect	VERB
easat-1918	10	3	data	datum	NOUN
easat-1918	10	4	was	be	AUX
easat-1918	10	5	analysed	analyse	VERB
easat-1918	10	6	using	use	VERB
easat-1918	10	7	pls	pls	NOUN
easat-1918	10	8	-	-	PUNCT
easat-1918	10	9	sem	sem	NOUN
easat-1918	10	10	by	by	ADP
easat-1918	10	11	smartpls	smartpls	NOUN
easat-1918	10	12	software	software	NOUN
easat-1918	10	13	version	version	PROPN
easat-1918	10	14	4.1	4.1	NUM
easat-1918	10	15	.	.	PUNCT
easat-1918	11	1	the	the	DET
easat-1918	11	2	results	result	NOUN
easat-1918	11	3	of	of	ADP
easat-1918	11	4	this	this	DET
easat-1918	11	5	study	study	NOUN
easat-1918	11	6	show	show	VERB
easat-1918	11	7	the	the	DET
easat-1918	11	8	significant	significant	ADJ
easat-1918	11	9	positive	positive	ADJ
easat-1918	11	10	impact	impact	NOUN
easat-1918	11	11	of	of	ADP
easat-1918	11	12	digital	digital	ADJ
easat-1918	11	13	transformation	transformation	NOUN
easat-1918	11	14	on	on	ADP
easat-1918	11	15	customer	customer	NOUN
easat-1918	11	16	satisfaction	satisfaction	NOUN
easat-1918	11	17	in	in	ADP
easat-1918	11	18	the	the	DET
easat-1918	11	19	retail	retail	ADJ
easat-1918	11	20	industry	industry	NOUN
easat-1918	11	21	.	.	PUNCT
easat-1918	12	1	retailers	retailer	NOUN
easat-1918	12	2	should	should	AUX
easat-1918	12	3	pay	pay	VERB
easat-1918	12	4	attention	attention	NOUN
easat-1918	12	5	to	to	ADP
easat-1918	12	6	applying	apply	VERB
easat-1918	12	7	digital	digital	ADJ
easat-1918	12	8	technologies	technology	NOUN
easat-1918	12	9	to	to	PART
easat-1918	12	10	enhance	enhance	VERB
easat-1918	12	11	customer	customer	NOUN
easat-1918	12	12	experience	experience	NOUN
easat-1918	12	13	,	,	PUNCT
easat-1918	12	14	create	create	VERB
easat-1918	12	15	added	add	VERB
easat-1918	12	16	value	value	NOUN
easat-1918	12	17	,	,	PUNCT
easat-1918	12	18	and	and	CCONJ
easat-1918	12	19	foster	foster	VERB
easat-1918	12	20	stronger	strong	ADJ
easat-1918	12	21	engagement	engagement	NOUN
easat-1918	12	22	.	.	PUNCT
easat-1918	13	1	furthermore	furthermore	ADV
easat-1918	13	2	,	,	PUNCT
easat-1918	13	3	the	the	DET
easat-1918	13	4	study	study	NOUN
easat-1918	13	5	reveals	reveal	VERB
easat-1918	13	6	that	that	SCONJ
easat-1918	13	7	perceived	perceive	VERB
easat-1918	13	8	value	value	NOUN
easat-1918	13	9	and	and	CCONJ
easat-1918	13	10	technology	technology	NOUN
easat-1918	13	11	acceptance	acceptance	NOUN
easat-1918	13	12	mediate	mediate	VERB
easat-1918	13	13	this	this	DET
easat-1918	13	14	relationship	relationship	NOUN
easat-1918	13	15	.	.	PUNCT
easat-1918	14	1	from	from	ADP
easat-1918	14	2	that	that	PRON
easat-1918	14	3	,	,	PUNCT
easat-1918	14	4	retailers	retailer	NOUN
easat-1918	14	5	should	should	AUX
easat-1918	14	6	prioritize	prioritize	AUX
easat-1918	14	7	enhancing	enhance	VERB
easat-1918	14	8	customer	customer	NOUN
easat-1918	14	9	perceptions	perception	NOUN
easat-1918	14	10	of	of	ADP
easat-1918	14	11	value	value	NOUN
easat-1918	14	12	and	and	CCONJ
easat-1918	14	13	facilitating	facilitate	VERB
easat-1918	14	14	the	the	DET
easat-1918	14	15	acceptance	acceptance	NOUN
easat-1918	14	16	of	of	ADP
easat-1918	14	17	digital	digital	ADJ
easat-1918	14	18	technologies	technology	NOUN
easat-1918	14	19	.	.	PUNCT
easat-1918	15	1	the	the	DET
easat-1918	15	2	findings	finding	NOUN
easat-1918	15	3	of	of	ADP
easat-1918	15	4	this	this	DET
easat-1918	15	5	study	study	NOUN
easat-1918	15	6	contribute	contribute	VERB
easat-1918	15	7	to	to	ADP
easat-1918	15	8	the	the	DET
easat-1918	15	9	understanding	understanding	NOUN
easat-1918	15	10	of	of	ADP
easat-1918	15	11	knowledge	knowledge	NOUN
easat-1918	15	12	on	on	ADP
easat-1918	15	13	digital	digital	ADJ
easat-1918	15	14	transformation	transformation	NOUN
easat-1918	15	15	in	in	ADP
easat-1918	15	16	retail	retail	NOUN
easat-1918	15	17	by	by	ADP
easat-1918	15	18	providing	provide	VERB
easat-1918	15	19	empirical	empirical	ADJ
easat-1918	15	20	evidence	evidence	NOUN
easat-1918	15	21	for	for	ADP
easat-1918	15	22	the	the	DET
easat-1918	15	23	mediating	mediate	VERB
easat-1918	15	24	roles	role	NOUN
easat-1918	15	25	of	of	ADP
easat-1918	15	26	perceived	perceive	VERB
easat-1918	15	27	value	value	NOUN
easat-1918	15	28	and	and	CCONJ
easat-1918	15	29	technology	technology	NOUN
easat-1918	15	30	acceptance	acceptance	NOUN
easat-1918	15	31	in	in	ADP
easat-1918	15	32	shaping	shape	VERB
easat-1918	15	33	customer	customer	NOUN
easat-1918	15	34	satisfaction	satisfaction	NOUN
easat-1918	15	35	.	.	PUNCT
easat-1918	16	1	in	in	ADP
easat-1918	16	2	addition	addition	NOUN
easat-1918	16	3	,	,	PUNCT
easat-1918	16	4	the	the	DET
easat-1918	16	5	findings	finding	NOUN
easat-1918	16	6	offer	offer	VERB
easat-1918	16	7	valuable	valuable	ADJ
easat-1918	16	8	insights	insight	NOUN
easat-1918	16	9	for	for	ADP
easat-1918	16	10	retail	retail	ADJ
easat-1918	16	11	managers	manager	NOUN
easat-1918	16	12	seeking	seek	VERB
easat-1918	16	13	to	to	PART
easat-1918	16	14	leverage	leverage	VERB
easat-1918	16	15	digital	digital	ADJ
easat-1918	16	16	technologies	technology	NOUN
easat-1918	16	17	to	to	PART
easat-1918	16	18	enhance	enhance	VERB
easat-1918	16	19	customer	customer	NOUN
easat-1918	16	20	experiences	experience	NOUN
easat-1918	16	21	and	and	CCONJ
easat-1918	16	22	drive	drive	VERB
easat-1918	16	23	business	business	NOUN
easat-1918	16	24	success	success	NOUN
easat-1918	16	25	.	.	PUNCT
easat-1918	17	1	keywords	keyword	NOUN
easat-1918	17	2	:	:	PUNCT
easat-1918	17	3	customer	customer	NOUN
easat-1918	17	4	satisfaction	satisfaction	NOUN
easat-1918	17	5	,	,	PUNCT
easat-1918	17	6	digital	digital	ADJ
easat-1918	17	7	transformation	transformation	NOUN
easat-1918	17	8	,	,	PUNCT
easat-1918	17	9	perceived	perceive	VERB
easat-1918	17	10	value	value	NOUN
easat-1918	17	11	,	,	PUNCT
easat-1918	17	12	technology	technology	NOUN
easat-1918	17	13	acceptance	acceptance	NOUN
easat-1918	17	14	.	.	PUNCT
easat-1918	18	1	1	1	X
easat-1918	18	2	.	.	X
easat-1918	18	3	introduction	introduction	NOUN
easat-1918	18	4	the	the	DET
easat-1918	18	5	retail	retail	ADJ
easat-1918	18	6	industry	industry	NOUN
easat-1918	18	7	is	be	AUX
easat-1918	18	8	crucial	crucial	ADJ
easat-1918	18	9	in	in	ADP
easat-1918	18	10	the	the	DET
easat-1918	18	11	global	global	ADJ
easat-1918	18	12	economy	economy	NOUN
easat-1918	18	13	,	,	PUNCT
easat-1918	18	14	special	special	ADJ
easat-1918	18	15	in	in	ADP
easat-1918	18	16	emerging	emerge	VERB
easat-1918	18	17	countries	country	NOUN
easat-1918	18	18	,	,	PUNCT
easat-1918	18	19	and	and	CCONJ
easat-1918	18	20	vietnam	vietnam	NOUN
easat-1918	18	21	is	be	AUX
easat-1918	18	22	no	no	DET
easat-1918	18	23	exception	exception	NOUN
easat-1918	18	24	[	[	X
easat-1918	18	25	1	1	NUM
easat-1918	18	26	]	]	PUNCT
easat-1918	18	27	.	.	PUNCT
easat-1918	19	1	as	as	ADP
easat-1918	19	2	one	one	NUM
easat-1918	19	3	of	of	ADP
easat-1918	19	4	the	the	DET
easat-1918	19	5	most	most	ADV
easat-1918	19	6	dynamic	dynamic	ADJ
easat-1918	19	7	sectors	sector	NOUN
easat-1918	19	8	,	,	PUNCT
easat-1918	19	9	vietnam	vietnam	PROPN
easat-1918	19	10	's	's	PART
easat-1918	19	11	retail	retail	ADJ
easat-1918	19	12	industry	industry	NOUN
easat-1918	19	13	has	have	AUX
easat-1918	19	14	been	be	AUX
easat-1918	19	15	experiencing	experience	VERB
easat-1918	19	16	robust	robust	ADJ
easat-1918	19	17	growth	growth	NOUN
easat-1918	19	18	in	in	ADP
easat-1918	19	19	recent	recent	ADJ
easat-1918	19	20	years	year	NOUN
easat-1918	20	1	[	[	X
easat-1918	20	2	2	2	NUM
easat-1918	20	3	]	]	PUNCT
easat-1918	20	4	.	.	PUNCT
easat-1918	21	1	notably	notably	ADV
easat-1918	21	2	,	,	PUNCT
easat-1918	21	3	with	with	ADP
easat-1918	21	4	its	its	PRON
easat-1918	21	5	status	status	NOUN
easat-1918	21	6	as	as	ADP
easat-1918	21	7	the	the	DET
easat-1918	21	8	country	country	NOUN
easat-1918	21	9	's	's	PART
easat-1918	21	10	economic	economic	ADJ
easat-1918	21	11	,	,	PUNCT
easat-1918	21	12	political	political	ADJ
easat-1918	21	13	,	,	PUNCT
easat-1918	21	14	and	and	CCONJ
easat-1918	21	15	cultural	cultural	ADJ
easat-1918	21	16	center	center	NOUN
easat-1918	21	17	,	,	PUNCT
easat-1918	21	18	hanoi	hanoi	PROPN
easat-1918	21	19	stands	stand	VERB
easat-1918	21	20	out	out	ADP
easat-1918	21	21	as	as	ADP
easat-1918	21	22	one	one	NUM
easat-1918	21	23	of	of	ADP
easat-1918	21	24	the	the	DET
easat-1918	21	25	most	most	ADV
easat-1918	21	26	vibrant	vibrant	ADJ
easat-1918	21	27	and	and	CCONJ
easat-1918	21	28	competitive	competitive	ADJ
easat-1918	21	29	retail	retail	ADJ
easat-1918	21	30	markets	market	NOUN
easat-1918	21	31	.	.	PUNCT
easat-1918	22	1	the	the	DET
easat-1918	22	2	rapid	rapid	ADJ
easat-1918	22	3	increase	increase	NOUN
easat-1918	22	4	in	in	ADP
easat-1918	22	5	per	per	ADP
easat-1918	22	6	capita	capita	NOUN
easat-1918	22	7	income	income	NOUN
easat-1918	22	8	,	,	PUNCT
easat-1918	22	9	high	high	ADJ
easat-1918	22	10	urbanization	urbanization	NOUN
easat-1918	22	11	rate	rate	NOUN
easat-1918	22	12	,	,	PUNCT
easat-1918	22	13	and	and	CCONJ
easat-1918	22	14	changing	change	VERB
easat-1918	22	15	consumer	consumer	NOUN
easat-1918	22	16	behavior	behavior	NOUN
easat-1918	22	17	have	have	AUX
easat-1918	22	18	provided	provide	VERB
easat-1918	22	19	significant	significant	ADJ
easat-1918	22	20	impetus	impetus	NOUN
easat-1918	22	21	for	for	ADP
easat-1918	22	22	the	the	DET
easat-1918	22	23	development	development	NOUN
easat-1918	22	24	of	of	ADP
easat-1918	22	25	the	the	DET
easat-1918	22	26	retail	retail	ADJ
easat-1918	22	27	industry	industry	NOUN
easat-1918	22	28	in	in	ADP
easat-1918	22	29	hanoi	hanoi	NOUN
easat-1918	22	30	[	[	X
easat-1918	22	31	3	3	NUM
easat-1918	22	32	]	]	PUNCT
easat-1918	22	33	.	.	PUNCT
easat-1918	23	1	however	however	ADV
easat-1918	23	2	,	,	PUNCT
easat-1918	23	3	alongside	alongside	ADP
easat-1918	23	4	these	these	DET
easat-1918	23	5	favourable	favourable	ADJ
easat-1918	23	6	conditions	condition	NOUN
easat-1918	23	7	,	,	PUNCT
easat-1918	23	8	the	the	DET
easat-1918	23	9	retail	retail	ADJ
easat-1918	23	10	industry	industry	NOUN
easat-1918	23	11	in	in	ADP
easat-1918	23	12	hanoi	hanoi	NOUN
easat-1918	23	13	also	also	ADV
easat-1918	23	14	faces	face	VERB
easat-1918	23	15	significant	significant	ADJ
easat-1918	23	16	challenges	challenge	NOUN
easat-1918	23	17	,	,	PUNCT
easat-1918	23	18	especially	especially	ADV
easat-1918	23	19	in	in	ADP
easat-1918	23	20	the	the	DET
easat-1918	23	21	context	context	NOUN
easat-1918	23	22	of	of	ADP
easat-1918	23	23	the	the	DET
easat-1918	23	24	rapidly	rapidly	ADV
easat-1918	23	25	advancing	advance	VERB
easat-1918	23	26	fourth	fourth	ADJ
easat-1918	23	27	industrial	industrial	ADJ
easat-1918	23	28	revolution	revolution	NOUN
easat-1918	23	29	[	[	X
easat-1918	23	30	4	4	NUM
easat-1918	23	31	]	]	PUNCT
easat-1918	23	32	.	.	PUNCT
easat-1918	24	1	the	the	DET
easat-1918	24	2	explosive	explosive	ADJ
easat-1918	24	3	growth	growth	NOUN
easat-1918	24	4	of	of	ADP
easat-1918	24	5	digital	digital	ADJ
easat-1918	24	6	technologies	technology	NOUN
easat-1918	24	7	,	,	PUNCT
easat-1918	24	8	including	include	VERB
easat-1918	24	9	e	e	NOUN
easat-1918	24	10	-	-	NOUN
easat-1918	24	11	commerce	commerce	ADJ
easat-1918	24	12	,	,	PUNCT
easat-1918	24	13	social	social	ADJ
easat-1918	24	14	media	medium	NOUN
easat-1918	24	15	,	,	PUNCT
easat-1918	24	16	big	big	ADJ
easat-1918	24	17	data	datum	NOUN
easat-1918	24	18	,	,	PUNCT
easat-1918	24	19	and	and	CCONJ
easat-1918	24	20	artificial	artificial	ADJ
easat-1918	24	21	intelligence	intelligence	NOUN
easat-1918	24	22	,	,	PUNCT
easat-1918	24	23	has	have	AUX
easat-1918	24	24	been	be	AUX
easat-1918	24	25	profoundly	profoundly	ADV
easat-1918	24	26	transforming	transform	VERB
easat-1918	24	27	the	the	DET
easat-1918	24	28	operations	operation	NOUN
easat-1918	24	29	and	and	CCONJ
easat-1918	24	30	competitive	competitive	ADJ
easat-1918	24	31	landscape	landscape	NOUN
easat-1918	24	32	of	of	ADP
easat-1918	24	33	the	the	DET
easat-1918	24	34	retail	retail	ADJ
easat-1918	24	35	industry	industry	NOUN
easat-1918	24	36	.	.	PUNCT
easat-1918	25	1	customers	customer	NOUN
easat-1918	25	2	are	be	AUX
easat-1918	25	3	becoming	become	VERB
easat-1918	25	4	increasingly	increasingly	ADV
easat-1918	25	5	tech	tech	NOUN
easat-1918	25	6	-	-	PUNCT
easat-1918	25	7	savvy	savvy	ADJ
easat-1918	25	8	,	,	PUNCT
easat-1918	25	9	demanding	demand	VERB
easat-1918	25	10	a	a	DET
easat-1918	25	11	personalized	personalized	ADJ
easat-1918	25	12	and	and	CCONJ
easat-1918	25	13	convenient	convenient	ADJ
easat-1918	25	14	shopping	shopping	NOUN
easat-1918	25	15	experience	experience	NOUN
easat-1918	25	16	[	[	X
easat-1918	25	17	5	5	NUM
easat-1918	25	18	]	]	PUNCT
easat-1918	25	19	.	.	PUNCT
easat-1918	26	1	in	in	ADP
easat-1918	26	2	this	this	DET
easat-1918	26	3	context	context	NOUN
easat-1918	26	4	,	,	PUNCT
easat-1918	26	5	digital	digital	ADJ
easat-1918	26	6	transformation	transformation	NOUN
easat-1918	26	7	is	be	AUX
easat-1918	26	8	considered	consider	VERB
easat-1918	26	9	a	a	DET
easat-1918	26	10	key	key	ADJ
easat-1918	26	11	factor	factor	NOUN
easat-1918	26	12	for	for	ADP
easat-1918	26	13	retail	retail	ADJ
easat-1918	26	14	https://orcid.org/0000-0003-2877-094x	https://orcid.org/0000-0003-2877-094x	ADP
easat-1918	26	15	https://orcid.org/0009-0003-3262-1688	https://orcid.org/0009-0003-3262-1688	NOUN
easat-1918	26	16	https://orcid.org/0009-0000-0970-1573	https://orcid.org/0009-0000-0970-1573	VERB
easat-1918	26	17	https://orcid.org/0000-0002-5731-9229	https://orcid.org/0000-0002-5731-9229	PROPN
easat-1918	26	18	https://orcid.org/0009-0006-8043-984x	https://orcid.org/0009-0006-8043-984x	PUNCT
easat-1918	26	19	https://orcid.org/0009-0003-4580-4424	https://orcid.org/0009-0003-4580-4424	PROPN
easat-1918	26	20	https://orcid.org/0009-0009-2087-9669	https://orcid.org/0009-0009-2087-9669	PROPN
easat-1918	26	21	1844	1844	NUM
easat-1918	26	22	edelweiss	edelweiss	PROPN
easat-1918	26	23	applied	apply	VERB
easat-1918	26	24	science	science	NOUN
easat-1918	26	25	and	and	CCONJ
easat-1918	26	26	technology	technology	NOUN
easat-1918	26	27	issn	issn	PROPN
easat-1918	26	28	:	:	PUNCT
easat-1918	26	29	2576	2576	NUM
easat-1918	26	30	-	-	SYM
easat-1918	26	31	8484	8484	NUM
easat-1918	26	32	vol	vol	NOUN
easat-1918	26	33	.	.	PROPN
easat-1918	27	1	8	8	NUM
easat-1918	27	2	,	,	PUNCT
easat-1918	27	3	no	no	INTJ
easat-1918	27	4	.	.	NOUN
easat-1918	27	5	5	5	NUM
easat-1918	27	6	:	:	PUNCT
easat-1918	27	7	1843	1843	NUM
easat-1918	27	8	-	-	SYM
easat-1918	27	9	1853	1853	NUM
easat-1918	27	10	,	,	PUNCT
easat-1918	27	11	2024	2024	NUM
easat-1918	27	12	doi	doi	NOUN
easat-1918	27	13	:	:	PUNCT
easat-1918	27	14	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	27	15	©	©	PROPN
easat-1918	27	16	2024	2024	NUM
easat-1918	27	17	by	by	ADP
easat-1918	27	18	the	the	DET
easat-1918	27	19	authors	author	NOUN
easat-1918	27	20	;	;	PUNCT
easat-1918	27	21	licensee	licensee	PROPN
easat-1918	27	22	learning	learn	VERB
easat-1918	27	23	gate	gate	NOUN
easat-1918	27	24	businesses	business	NOUN
easat-1918	27	25	in	in	ADP
easat-1918	27	26	hanoi	hanoi	PROPN
easat-1918	27	27	to	to	PART
easat-1918	27	28	adapt	adapt	VERB
easat-1918	27	29	,	,	PUNCT
easat-1918	27	30	survive	survive	NOUN
easat-1918	27	31	,	,	PUNCT
easat-1918	27	32	and	and	CCONJ
easat-1918	27	33	thrive	thrive	VERB
easat-1918	27	34	sustainably	sustainably	ADV
easat-1918	27	35	.	.	PUNCT
easat-1918	28	1	digital	digital	ADJ
easat-1918	28	2	transformation	transformation	NOUN
easat-1918	28	3	goes	go	VERB
easat-1918	28	4	beyond	beyond	ADP
easat-1918	28	5	merely	merely	ADV
easat-1918	28	6	applying	apply	VERB
easat-1918	28	7	technology	technology	NOUN
easat-1918	28	8	to	to	ADP
easat-1918	28	9	business	business	NOUN
easat-1918	28	10	activities	activity	NOUN
easat-1918	28	11	;	;	PUNCT
easat-1918	28	12	it	it	PRON
easat-1918	28	13	involves	involve	VERB
easat-1918	28	14	a	a	DET
easat-1918	28	15	comprehensive	comprehensive	ADJ
easat-1918	28	16	change	change	NOUN
easat-1918	28	17	in	in	ADP
easat-1918	28	18	strategic	strategic	ADJ
easat-1918	28	19	thinking	thinking	NOUN
easat-1918	28	20	,	,	PUNCT
easat-1918	28	21	business	business	NOUN
easat-1918	28	22	models	model	NOUN
easat-1918	28	23	,	,	PUNCT
easat-1918	28	24	and	and	CCONJ
easat-1918	28	25	operational	operational	ADJ
easat-1918	28	26	processes	process	NOUN
easat-1918	28	27	to	to	PART
easat-1918	28	28	deliver	deliver	VERB
easat-1918	28	29	superior	superior	ADJ
easat-1918	28	30	shopping	shopping	NOUN
easat-1918	28	31	experiences	experience	NOUN
easat-1918	28	32	to	to	ADP
easat-1918	28	33	customers	customer	NOUN
easat-1918	28	34	[	[	X
easat-1918	28	35	6	6	NUM
easat-1918	28	36	]	]	PUNCT
easat-1918	28	37	.	.	PUNCT
easat-1918	29	1	nonetheless	nonetheless	ADV
easat-1918	29	2	,	,	PUNCT
easat-1918	29	3	the	the	DET
easat-1918	29	4	process	process	NOUN
easat-1918	29	5	of	of	ADP
easat-1918	29	6	digital	digital	ADJ
easat-1918	29	7	transformation	transformation	NOUN
easat-1918	29	8	in	in	ADP
easat-1918	29	9	hanoi	hanoi	PROPN
easat-1918	29	10	’s	’s	PART
easat-1918	29	11	retail	retail	ADJ
easat-1918	29	12	sector	sector	NOUN
easat-1918	29	13	still	still	ADV
easat-1918	29	14	faces	face	VERB
easat-1918	29	15	many	many	ADJ
easat-1918	29	16	limitations	limitation	NOUN
easat-1918	29	17	.	.	PUNCT
easat-1918	30	1	many	many	ADJ
easat-1918	30	2	businesses	business	NOUN
easat-1918	30	3	,	,	PUNCT
easat-1918	30	4	especially	especially	ADV
easat-1918	30	5	small	small	ADJ
easat-1918	30	6	and	and	CCONJ
easat-1918	30	7	medium	medium	ADJ
easat-1918	30	8	enterprises	enterprise	NOUN
easat-1918	30	9	,	,	PUNCT
easat-1918	30	10	lack	lack	VERB
easat-1918	30	11	the	the	DET
easat-1918	30	12	resources	resource	NOUN
easat-1918	30	13	,	,	PUNCT
easat-1918	30	14	knowledge	knowledge	NOUN
easat-1918	30	15	,	,	PUNCT
easat-1918	30	16	and	and	CCONJ
easat-1918	30	17	skills	skill	NOUN
easat-1918	30	18	to	to	PART
easat-1918	30	19	effectively	effectively	ADV
easat-1918	30	20	implement	implement	VERB
easat-1918	30	21	digital	digital	ADJ
easat-1918	30	22	transformation	transformation	NOUN
easat-1918	31	1	[	[	X
easat-1918	31	2	7	7	NUM
easat-1918	31	3	]	]	PUNCT
easat-1918	31	4	.	.	PUNCT
easat-1918	32	1	additionally	additionally	ADV
easat-1918	32	2	,	,	PUNCT
easat-1918	32	3	the	the	DET
easat-1918	32	4	absence	absence	NOUN
easat-1918	32	5	of	of	ADP
easat-1918	32	6	a	a	DET
easat-1918	32	7	complete	complete	ADJ
easat-1918	32	8	and	and	CCONJ
easat-1918	32	9	consistent	consistent	ADJ
easat-1918	32	10	legal	legal	ADJ
easat-1918	32	11	framework	framework	NOUN
easat-1918	32	12	is	be	AUX
easat-1918	32	13	another	another	DET
easat-1918	32	14	significant	significant	ADJ
easat-1918	32	15	barrier	barrier	NOUN
easat-1918	32	16	to	to	ADP
easat-1918	32	17	the	the	DET
easat-1918	32	18	digital	digital	ADJ
easat-1918	32	19	transformation	transformation	NOUN
easat-1918	32	20	process	process	NOUN
easat-1918	32	21	in	in	ADP
easat-1918	32	22	the	the	DET
easat-1918	32	23	retail	retail	ADJ
easat-1918	32	24	sector	sector	NOUN
easat-1918	32	25	[	[	X
easat-1918	32	26	8	8	NUM
easat-1918	32	27	]	]	PUNCT
easat-1918	32	28	.	.	PUNCT
easat-1918	33	1	in	in	ADP
easat-1918	33	2	the	the	DET
easat-1918	33	3	context	context	NOUN
easat-1918	33	4	of	of	ADP
easat-1918	33	5	vietnam	vietnam	PROPN
easat-1918	33	6	,	,	PUNCT
easat-1918	33	7	particularly	particularly	ADV
easat-1918	33	8	in	in	ADP
easat-1918	33	9	the	the	DET
easat-1918	33	10	retail	retail	ADJ
easat-1918	33	11	market	market	NOUN
easat-1918	33	12	in	in	ADP
easat-1918	33	13	hanoi	hanoi	PROPN
easat-1918	33	14	,	,	PUNCT
easat-1918	33	15	research	research	NOUN
easat-1918	33	16	on	on	ADP
easat-1918	33	17	the	the	DET
easat-1918	33	18	impact	impact	NOUN
easat-1918	33	19	of	of	ADP
easat-1918	33	20	digital	digital	ADJ
easat-1918	33	21	transformation	transformation	NOUN
easat-1918	33	22	on	on	ADP
easat-1918	33	23	customer	customer	NOUN
easat-1918	33	24	satisfaction	satisfaction	NOUN
easat-1918	33	25	is	be	AUX
easat-1918	33	26	still	still	ADV
easat-1918	33	27	relatively	relatively	ADV
easat-1918	33	28	limited	limited	ADJ
easat-1918	33	29	.	.	PUNCT
easat-1918	34	1	most	most	ADJ
easat-1918	34	2	existing	exist	VERB
easat-1918	34	3	studies	study	NOUN
easat-1918	34	4	have	have	AUX
easat-1918	34	5	focused	focus	VERB
easat-1918	34	6	on	on	ADP
easat-1918	34	7	specific	specific	ADJ
easat-1918	34	8	aspects	aspect	NOUN
easat-1918	34	9	of	of	ADP
easat-1918	34	10	digital	digital	ADJ
easat-1918	34	11	transformation	transformation	NOUN
easat-1918	34	12	,	,	PUNCT
easat-1918	34	13	such	such	ADJ
easat-1918	34	14	as	as	ADP
easat-1918	34	15	the	the	DET
easat-1918	34	16	impact	impact	NOUN
easat-1918	34	17	of	of	ADP
easat-1918	34	18	e	e	NOUN
easat-1918	34	19	-	-	NOUN
easat-1918	34	20	commerce	commerce	NOUN
easat-1918	34	21	or	or	CCONJ
easat-1918	34	22	social	social	ADJ
easat-1918	34	23	media	medium	NOUN
easat-1918	34	24	on	on	ADP
easat-1918	34	25	consumer	consumer	NOUN
easat-1918	34	26	purchasing	purchasing	NOUN
easat-1918	34	27	behavior	behavior	NOUN
easat-1918	34	28	.	.	PUNCT
easat-1918	35	1	there	there	PRON
easat-1918	35	2	is	be	VERB
easat-1918	35	3	still	still	ADV
easat-1918	35	4	a	a	DET
easat-1918	35	5	lack	lack	NOUN
easat-1918	35	6	of	of	ADP
easat-1918	35	7	comprehensive	comprehensive	ADJ
easat-1918	35	8	and	and	CCONJ
easat-1918	35	9	systematic	systematic	ADJ
easat-1918	35	10	research	research	NOUN
easat-1918	35	11	on	on	ADP
easat-1918	35	12	the	the	DET
easat-1918	35	13	overall	overall	ADJ
easat-1918	35	14	impact	impact	NOUN
easat-1918	35	15	of	of	ADP
easat-1918	35	16	digital	digital	ADJ
easat-1918	35	17	transformation	transformation	NOUN
easat-1918	35	18	on	on	ADP
easat-1918	35	19	customer	customer	NOUN
easat-1918	35	20	satisfaction	satisfaction	NOUN
easat-1918	35	21	in	in	ADP
easat-1918	35	22	the	the	DET
easat-1918	35	23	retail	retail	ADJ
easat-1918	35	24	industry	industry	NOUN
easat-1918	35	25	in	in	ADP
easat-1918	35	26	hanoi	hanoi	PROPN
easat-1918	35	27	.	.	PUNCT
easat-1918	36	1	therefore	therefore	ADV
easat-1918	36	2	,	,	PUNCT
easat-1918	36	3	this	this	DET
easat-1918	36	4	study	study	NOUN
easat-1918	36	5	aims	aim	VERB
easat-1918	36	6	to	to	PART
easat-1918	36	7	fill	fill	VERB
easat-1918	36	8	this	this	DET
easat-1918	36	9	research	research	NOUN
easat-1918	36	10	gap	gap	NOUN
easat-1918	36	11	by	by	ADP
easat-1918	36	12	analysing	analyse	VERB
easat-1918	36	13	the	the	DET
easat-1918	36	14	impact	impact	NOUN
easat-1918	36	15	of	of	ADP
easat-1918	36	16	digital	digital	ADJ
easat-1918	36	17	transformation	transformation	NOUN
easat-1918	36	18	on	on	ADP
easat-1918	36	19	customer	customer	NOUN
easat-1918	36	20	satisfaction	satisfaction	NOUN
easat-1918	36	21	in	in	ADP
easat-1918	36	22	the	the	DET
easat-1918	36	23	retail	retail	ADJ
easat-1918	36	24	sector	sector	NOUN
easat-1918	36	25	in	in	ADP
easat-1918	36	26	hanoi	hanoi	PROPN
easat-1918	36	27	.	.	PUNCT
easat-1918	37	1	the	the	DET
easat-1918	37	2	study	study	NOUN
easat-1918	37	3	will	will	AUX
easat-1918	37	4	examine	examine	VERB
easat-1918	37	5	both	both	DET
easat-1918	37	6	the	the	DET
easat-1918	37	7	positive	positive	ADJ
easat-1918	37	8	and	and	CCONJ
easat-1918	37	9	negative	negative	ADJ
easat-1918	37	10	aspects	aspect	NOUN
easat-1918	37	11	of	of	ADP
easat-1918	37	12	digital	digital	ADJ
easat-1918	37	13	transformation	transformation	NOUN
easat-1918	37	14	's	's	PART
easat-1918	37	15	impact	impact	NOUN
easat-1918	37	16	on	on	ADP
easat-1918	37	17	customer	customer	NOUN
easat-1918	37	18	satisfaction	satisfaction	NOUN
easat-1918	37	19	.	.	PUNCT
easat-1918	38	1	the	the	DET
easat-1918	38	2	research	research	NOUN
easat-1918	38	3	findings	finding	NOUN
easat-1918	38	4	will	will	AUX
easat-1918	38	5	provide	provide	VERB
easat-1918	38	6	deep	deep	ADJ
easat-1918	38	7	insights	insight	NOUN
easat-1918	38	8	into	into	ADP
easat-1918	38	9	the	the	DET
easat-1918	38	10	relationship	relationship	NOUN
easat-1918	38	11	between	between	ADP
easat-1918	38	12	digital	digital	ADJ
easat-1918	38	13	transformation	transformation	NOUN
easat-1918	38	14	and	and	CCONJ
easat-1918	38	15	customer	customer	NOUN
easat-1918	38	16	satisfaction	satisfaction	NOUN
easat-1918	38	17	,	,	PUNCT
easat-1918	38	18	offering	offer	VERB
easat-1918	38	19	useful	useful	ADJ
easat-1918	38	20	managerial	managerial	ADJ
easat-1918	38	21	implications	implication	NOUN
easat-1918	38	22	for	for	ADP
easat-1918	38	23	retail	retail	ADJ
easat-1918	38	24	businesses	business	NOUN
easat-1918	38	25	in	in	ADP
easat-1918	38	26	hanoi	hanoi	PROPN
easat-1918	38	27	.	.	PUNCT
easat-1918	39	1	the	the	DET
easat-1918	39	2	study	study	NOUN
easat-1918	39	3	is	be	AUX
easat-1918	39	4	expected	expect	VERB
easat-1918	39	5	to	to	PART
easat-1918	39	6	make	make	VERB
easat-1918	39	7	significant	significant	ADJ
easat-1918	39	8	contributions	contribution	NOUN
easat-1918	39	9	to	to	ADP
easat-1918	39	10	both	both	DET
easat-1918	39	11	theory	theory	NOUN
easat-1918	39	12	and	and	CCONJ
easat-1918	39	13	practice	practice	NOUN
easat-1918	39	14	.	.	PUNCT
easat-1918	40	1	theoretically	theoretically	ADV
easat-1918	40	2	,	,	PUNCT
easat-1918	40	3	the	the	DET
easat-1918	40	4	research	research	NOUN
easat-1918	40	5	adds	add	VERB
easat-1918	40	6	empirical	empirical	ADJ
easat-1918	40	7	evidence	evidence	NOUN
easat-1918	40	8	on	on	ADP
easat-1918	40	9	the	the	DET
easat-1918	40	10	impact	impact	NOUN
easat-1918	40	11	of	of	ADP
easat-1918	40	12	digital	digital	ADJ
easat-1918	40	13	transformation	transformation	NOUN
easat-1918	40	14	on	on	ADP
easat-1918	40	15	customer	customer	NOUN
easat-1918	40	16	satisfaction	satisfaction	NOUN
easat-1918	40	17	in	in	ADP
easat-1918	40	18	the	the	DET
easat-1918	40	19	context	context	NOUN
easat-1918	40	20	of	of	ADP
easat-1918	40	21	a	a	DET
easat-1918	40	22	developing	develop	VERB
easat-1918	40	23	economy	economy	NOUN
easat-1918	40	24	like	like	ADP
easat-1918	40	25	vietnam	vietnam	PROPN
easat-1918	40	26	,	,	PUNCT
easat-1918	40	27	while	while	SCONJ
easat-1918	40	28	enriching	enrich	VERB
easat-1918	40	29	the	the	DET
easat-1918	40	30	literature	literature	NOUN
easat-1918	40	31	on	on	ADP
easat-1918	40	32	digital	digital	ADJ
easat-1918	40	33	transformation	transformation	NOUN
easat-1918	40	34	in	in	ADP
easat-1918	40	35	the	the	DET
easat-1918	40	36	retail	retail	ADJ
easat-1918	40	37	sector	sector	NOUN
easat-1918	40	38	in	in	ADP
easat-1918	40	39	the	the	DET
easat-1918	40	40	hanoi	hanoi	NOUN
easat-1918	40	41	market	market	NOUN
easat-1918	40	42	.	.	PUNCT
easat-1918	41	1	practically	practically	ADV
easat-1918	41	2	,	,	PUNCT
easat-1918	41	3	the	the	DET
easat-1918	41	4	study	study	NOUN
easat-1918	41	5	provides	provide	VERB
easat-1918	41	6	valuable	valuable	ADJ
easat-1918	41	7	insights	insight	NOUN
easat-1918	41	8	for	for	ADP
easat-1918	41	9	retail	retail	ADJ
easat-1918	41	10	managers	manager	NOUN
easat-1918	41	11	in	in	ADP
easat-1918	41	12	hanoi	hanoi	PROPN
easat-1918	41	13	to	to	PART
easat-1918	41	14	understand	understand	VERB
easat-1918	41	15	better	well	ADJ
easat-1918	41	16	customer	customer	NOUN
easat-1918	41	17	perceptions	perception	NOUN
easat-1918	41	18	,	,	PUNCT
easat-1918	41	19	attitudes	attitude	NOUN
easat-1918	41	20	,	,	PUNCT
easat-1918	41	21	and	and	CCONJ
easat-1918	41	22	expectations	expectation	NOUN
easat-1918	41	23	regarding	regard	VERB
easat-1918	41	24	digital	digital	ADJ
easat-1918	41	25	transformation	transformation	NOUN
easat-1918	41	26	,	,	PUNCT
easat-1918	41	27	thus	thus	ADV
easat-1918	41	28	identifying	identify	VERB
easat-1918	41	29	key	key	ADJ
easat-1918	41	30	factors	factor	NOUN
easat-1918	41	31	of	of	ADP
easat-1918	41	32	digital	digital	ADJ
easat-1918	41	33	transformation	transformation	NOUN
easat-1918	41	34	that	that	PRON
easat-1918	41	35	positively	positively	ADV
easat-1918	41	36	affect	affect	VERB
easat-1918	41	37	customer	customer	NOUN
easat-1918	41	38	satisfaction	satisfaction	NOUN
easat-1918	41	39	.	.	PUNCT
easat-1918	42	1	the	the	DET
easat-1918	42	2	research	research	NOUN
easat-1918	42	3	also	also	ADV
easat-1918	42	4	proposes	propose	VERB
easat-1918	42	5	specific	specific	ADJ
easat-1918	42	6	managerial	managerial	ADJ
easat-1918	42	7	implications	implication	NOUN
easat-1918	42	8	to	to	PART
easat-1918	42	9	help	help	VERB
easat-1918	42	10	hanoi	hanoi	VERB
easat-1918	42	11	retail	retail	ADJ
easat-1918	42	12	businesses	business	NOUN
easat-1918	42	13	implement	implement	VERB
easat-1918	42	14	digital	digital	ADJ
easat-1918	42	15	transformation	transformation	NOUN
easat-1918	42	16	effectively	effectively	ADV
easat-1918	42	17	to	to	PART
easat-1918	42	18	enhance	enhance	VERB
easat-1918	42	19	customer	customer	NOUN
easat-1918	42	20	satisfaction	satisfaction	NOUN
easat-1918	42	21	,	,	PUNCT
easat-1918	42	22	improve	improve	VERB
easat-1918	42	23	business	business	NOUN
easat-1918	42	24	performance	performance	NOUN
easat-1918	42	25	,	,	PUNCT
easat-1918	42	26	and	and	CCONJ
easat-1918	42	27	strengthen	strengthen	VERB
easat-1918	42	28	competitive	competitive	ADJ
easat-1918	42	29	capabilities	capability	NOUN
easat-1918	42	30	.	.	PUNCT
easat-1918	43	1	the	the	DET
easat-1918	43	2	paper	paper	NOUN
easat-1918	43	3	is	be	AUX
easat-1918	43	4	structured	structure	VERB
easat-1918	43	5	into	into	ADP
easat-1918	43	6	five	five	NUM
easat-1918	43	7	main	main	ADJ
easat-1918	43	8	sections	section	NOUN
easat-1918	43	9	.	.	PUNCT
easat-1918	44	1	section	section	NOUN
easat-1918	44	2	1	1	NUM
easat-1918	44	3	introduces	introduce	VERB
easat-1918	44	4	the	the	DET
easat-1918	44	5	background	background	NOUN
easat-1918	44	6	,	,	PUNCT
easat-1918	44	7	research	research	NOUN
easat-1918	44	8	problem	problem	NOUN
easat-1918	44	9	,	,	PUNCT
easat-1918	44	10	objectives	objective	NOUN
easat-1918	44	11	,	,	PUNCT
easat-1918	44	12	contributions	contribution	NOUN
easat-1918	44	13	,	,	PUNCT
easat-1918	44	14	and	and	CCONJ
easat-1918	44	15	paper	paper	NOUN
easat-1918	44	16	structure	structure	NOUN
easat-1918	44	17	.	.	PUNCT
easat-1918	45	1	section	section	NOUN
easat-1918	45	2	2	2	NUM
easat-1918	45	3	reviews	review	VERB
easat-1918	45	4	the	the	DET
easat-1918	45	5	literature	literature	NOUN
easat-1918	45	6	on	on	ADP
easat-1918	45	7	digital	digital	ADJ
easat-1918	45	8	transformation	transformation	NOUN
easat-1918	45	9	in	in	ADP
easat-1918	45	10	the	the	DET
easat-1918	45	11	retail	retail	ADJ
easat-1918	45	12	sector	sector	NOUN
easat-1918	45	13	,	,	PUNCT
easat-1918	45	14	customer	customer	NOUN
easat-1918	45	15	satisfaction	satisfaction	NOUN
easat-1918	45	16	,	,	PUNCT
easat-1918	45	17	and	and	CCONJ
easat-1918	45	18	related	related	ADJ
easat-1918	45	19	theories	theory	NOUN
easat-1918	45	20	.	.	PUNCT
easat-1918	46	1	section	section	NOUN
easat-1918	46	2	3	3	NUM
easat-1918	46	3	presents	present	VERB
easat-1918	46	4	the	the	DET
easat-1918	46	5	research	research	NOUN
easat-1918	46	6	methodology	methodology	NOUN
easat-1918	46	7	used	use	VERB
easat-1918	46	8	in	in	ADP
easat-1918	46	9	the	the	DET
easat-1918	46	10	paper	paper	NOUN
easat-1918	46	11	.	.	PUNCT
easat-1918	47	1	section	section	NOUN
easat-1918	47	2	4	4	NUM
easat-1918	47	3	discusses	discuss	VERB
easat-1918	47	4	the	the	DET
easat-1918	47	5	research	research	NOUN
easat-1918	47	6	findings	finding	NOUN
easat-1918	47	7	and	and	CCONJ
easat-1918	47	8	analysis	analysis	NOUN
easat-1918	47	9	.	.	PUNCT
easat-1918	48	1	finally	finally	ADV
easat-1918	48	2	,	,	PUNCT
easat-1918	48	3	section	section	NOUN
easat-1918	48	4	5	5	NUM
easat-1918	48	5	concludes	conclude	VERB
easat-1918	48	6	with	with	ADP
easat-1918	48	7	the	the	DET
easat-1918	48	8	study	study	NOUN
easat-1918	48	9	's	's	PART
easat-1918	48	10	key	key	ADJ
easat-1918	48	11	findings	finding	NOUN
easat-1918	48	12	,	,	PUNCT
easat-1918	48	13	managerial	managerial	ADJ
easat-1918	48	14	implications	implication	NOUN
easat-1918	48	15	,	,	PUNCT
easat-1918	48	16	limitations	limitation	NOUN
easat-1918	48	17	,	,	PUNCT
easat-1918	48	18	and	and	CCONJ
easat-1918	48	19	directions	direction	NOUN
easat-1918	48	20	for	for	ADP
easat-1918	48	21	future	future	ADJ
easat-1918	48	22	research	research	NOUN
easat-1918	48	23	.	.	PUNCT
easat-1918	49	1	2	2	X
easat-1918	49	2	.	.	X
easat-1918	49	3	literature	literature	NOUN
easat-1918	49	4	review	review	VERB
easat-1918	49	5	2.1	2.1	NUM
easat-1918	49	6	.	.	PUNCT
easat-1918	50	1	digital	digital	ADJ
easat-1918	50	2	transformation	transformation	NOUN
easat-1918	50	3	in	in	ADP
easat-1918	50	4	the	the	DET
easat-1918	50	5	retail	retail	ADJ
easat-1918	50	6	sector	sector	NOUN
easat-1918	50	7	digital	digital	ADJ
easat-1918	50	8	transformation	transformation	NOUN
easat-1918	50	9	refers	refer	VERB
easat-1918	50	10	to	to	ADP
easat-1918	50	11	the	the	DET
easat-1918	50	12	process	process	NOUN
easat-1918	50	13	of	of	ADP
easat-1918	50	14	leveraging	leverage	VERB
easat-1918	50	15	digital	digital	ADJ
easat-1918	50	16	technologies	technology	NOUN
easat-1918	50	17	to	to	PART
easat-1918	50	18	change	change	VERB
easat-1918	50	19	how	how	SCONJ
easat-1918	50	20	businesses	business	NOUN
easat-1918	50	21	operate	operate	VERB
easat-1918	50	22	and	and	CCONJ
easat-1918	50	23	deliver	deliver	VERB
easat-1918	50	24	value	value	NOUN
easat-1918	50	25	to	to	ADP
easat-1918	50	26	customers	customer	NOUN
easat-1918	50	27	fundamentally	fundamentally	ADV
easat-1918	50	28	[	[	X
easat-1918	50	29	9	9	NUM
easat-1918	50	30	]	]	PUNCT
easat-1918	50	31	.	.	PUNCT
easat-1918	51	1	in	in	ADP
easat-1918	51	2	the	the	DET
easat-1918	51	3	retail	retail	ADJ
easat-1918	51	4	sector	sector	NOUN
easat-1918	51	5	,	,	PUNCT
easat-1918	51	6	digital	digital	ADJ
easat-1918	51	7	transformation	transformation	NOUN
easat-1918	51	8	encompasses	encompass	VERB
easat-1918	51	9	a	a	DET
easat-1918	51	10	wide	wide	ADJ
easat-1918	51	11	range	range	NOUN
easat-1918	51	12	of	of	ADP
easat-1918	51	13	activities	activity	NOUN
easat-1918	51	14	,	,	PUNCT
easat-1918	51	15	from	from	ADP
easat-1918	51	16	adopting	adopt	VERB
easat-1918	51	17	e	e	NOUN
easat-1918	51	18	-	-	NOUN
easat-1918	51	19	commerce	commerce	NOUN
easat-1918	51	20	platforms	platform	NOUN
easat-1918	51	21	and	and	CCONJ
easat-1918	51	22	digital	digital	ADJ
easat-1918	51	23	payment	payment	NOUN
easat-1918	51	24	systems	system	NOUN
easat-1918	51	25	to	to	ADP
easat-1918	51	26	implementing	implement	VERB
easat-1918	51	27	advanced	advanced	ADJ
easat-1918	51	28	technologies	technology	NOUN
easat-1918	51	29	such	such	ADJ
easat-1918	51	30	as	as	ADP
easat-1918	51	31	artificial	artificial	ADJ
easat-1918	51	32	intelligence	intelligence	NOUN
easat-1918	51	33	,	,	PUNCT
easat-1918	51	34	big	big	ADJ
easat-1918	51	35	data	datum	NOUN
easat-1918	51	36	analytics	analytic	NOUN
easat-1918	51	37	,	,	PUNCT
easat-1918	51	38	and	and	CCONJ
easat-1918	51	39	the	the	DET
easat-1918	51	40	internet	internet	NOUN
easat-1918	51	41	of	of	ADP
easat-1918	51	42	things	thing	NOUN
easat-1918	51	43	(	(	PUNCT
easat-1918	51	44	iot	iot	NOUN
easat-1918	51	45	)	)	PUNCT
easat-1918	52	1	[	[	X
easat-1918	52	2	10	10	NUM
easat-1918	52	3	]	]	PUNCT
easat-1918	52	4	.	.	PUNCT
easat-1918	53	1	these	these	DET
easat-1918	53	2	technologies	technology	NOUN
easat-1918	53	3	have	have	AUX
easat-1918	53	4	revolutionized	revolutionize	VERB
easat-1918	53	5	various	various	ADJ
easat-1918	53	6	aspects	aspect	NOUN
easat-1918	53	7	of	of	ADP
easat-1918	53	8	retail	retail	ADJ
easat-1918	53	9	operations	operation	NOUN
easat-1918	53	10	,	,	PUNCT
easat-1918	53	11	including	include	VERB
easat-1918	53	12	inventory	inventory	NOUN
easat-1918	53	13	management	management	NOUN
easat-1918	53	14	,	,	PUNCT
easat-1918	53	15	customer	customer	NOUN
easat-1918	53	16	relationship	relationship	NOUN
easat-1918	53	17	management	management	NOUN
easat-1918	53	18	,	,	PUNCT
easat-1918	53	19	supply	supply	NOUN
easat-1918	53	20	chain	chain	NOUN
easat-1918	53	21	optimization	optimization	NOUN
easat-1918	53	22	,	,	PUNCT
easat-1918	53	23	and	and	CCONJ
easat-1918	53	24	marketing	marketing	NOUN
easat-1918	53	25	strategies	strategy	NOUN
easat-1918	53	26	.	.	PUNCT
easat-1918	54	1	research	research	NOUN
easat-1918	54	2	on	on	ADP
easat-1918	54	3	digital	digital	ADJ
easat-1918	54	4	transformation	transformation	NOUN
easat-1918	54	5	in	in	ADP
easat-1918	54	6	the	the	DET
easat-1918	54	7	retail	retail	ADJ
easat-1918	54	8	sector	sector	NOUN
easat-1918	54	9	has	have	AUX
easat-1918	54	10	highlighted	highlight	VERB
easat-1918	54	11	its	its	PRON
easat-1918	54	12	significant	significant	ADJ
easat-1918	54	13	impact	impact	NOUN
easat-1918	54	14	on	on	ADP
easat-1918	54	15	business	business	NOUN
easat-1918	54	16	performance	performance	NOUN
easat-1918	54	17	and	and	CCONJ
easat-1918	54	18	competitiveness	competitiveness	NOUN
easat-1918	54	19	.	.	PUNCT
easat-1918	55	1	several	several	ADJ
easat-1918	55	2	studies	study	NOUN
easat-1918	55	3	have	have	AUX
easat-1918	55	4	shown	show	VERB
easat-1918	55	5	that	that	SCONJ
easat-1918	55	6	digital	digital	ADJ
easat-1918	55	7	transformation	transformation	NOUN
easat-1918	55	8	can	can	AUX
easat-1918	55	9	enhance	enhance	VERB
easat-1918	55	10	operational	operational	ADJ
easat-1918	55	11	efficiency	efficiency	NOUN
easat-1918	55	12	,	,	PUNCT
easat-1918	55	13	reduce	reduce	VERB
easat-1918	55	14	costs	cost	NOUN
easat-1918	55	15	,	,	PUNCT
easat-1918	55	16	and	and	CCONJ
easat-1918	55	17	improve	improve	VERB
easat-1918	55	18	customer	customer	NOUN
easat-1918	55	19	experiences	experience	NOUN
easat-1918	55	20	by	by	ADP
easat-1918	55	21	providing	provide	VERB
easat-1918	55	22	personalized	personalized	ADJ
easat-1918	55	23	services	service	NOUN
easat-1918	55	24	and	and	CCONJ
easat-1918	55	25	seamless	seamless	ADJ
easat-1918	55	26	shopping	shopping	NOUN
easat-1918	55	27	experiences	experience	NOUN
easat-1918	55	28	across	across	ADP
easat-1918	55	29	multiple	multiple	ADJ
easat-1918	55	30	channels	channel	NOUN
easat-1918	55	31	.	.	PUNCT
easat-1918	56	1	for	for	ADP
easat-1918	56	2	instance	instance	NOUN
easat-1918	56	3	,	,	PUNCT
easat-1918	56	4	a	a	DET
easat-1918	56	5	study	study	NOUN
easat-1918	56	6	by	by	ADP
easat-1918	56	7	verhoef	verhoef	PROPN
easat-1918	56	8	et	et	PROPN
easat-1918	56	9	al	al	PROPN
easat-1918	56	10	.	.	PROPN
easat-1918	57	1	(	(	PUNCT
easat-1918	57	2	2021	2021	NUM
easat-1918	57	3	)	)	PUNCT
easat-1918	58	1	[	[	X
easat-1918	58	2	9	9	NUM
easat-1918	58	3	]	]	PUNCT
easat-1918	58	4	demonstrated	demonstrate	VERB
easat-1918	58	5	that	that	SCONJ
easat-1918	58	6	digital	digital	ADJ
easat-1918	58	7	transformation	transformation	NOUN
easat-1918	58	8	enables	enable	VERB
easat-1918	58	9	retailers	retailer	NOUN
easat-1918	58	10	to	to	PART
easat-1918	58	11	better	well	ADV
easat-1918	58	12	understand	understand	VERB
easat-1918	58	13	customer	customer	NOUN
easat-1918	58	14	preferences	preference	NOUN
easat-1918	58	15	and	and	CCONJ
easat-1918	58	16	behaviors	behavior	NOUN
easat-1918	58	17	,	,	PUNCT
easat-1918	58	18	thereby	thereby	ADV
easat-1918	58	19	allowing	allow	VERB
easat-1918	58	20	them	they	PRON
easat-1918	58	21	to	to	PART
easat-1918	58	22	offer	offer	VERB
easat-1918	58	23	more	more	ADV
easat-1918	58	24	tailored	tailor	VERB
easat-1918	58	25	and	and	CCONJ
easat-1918	58	26	1845	1845	NUM
easat-1918	58	27	edelweiss	edelweiss	PROPN
easat-1918	58	28	applied	apply	VERB
easat-1918	58	29	science	science	NOUN
easat-1918	58	30	and	and	CCONJ
easat-1918	58	31	technology	technology	NOUN
easat-1918	58	32	issn	issn	PROPN
easat-1918	58	33	:	:	PUNCT
easat-1918	58	34	2576	2576	NUM
easat-1918	58	35	-	-	SYM
easat-1918	58	36	8484	8484	NUM
easat-1918	58	37	vol	vol	NOUN
easat-1918	58	38	.	.	PROPN
easat-1918	58	39	8	8	NUM
easat-1918	58	40	,	,	PUNCT
easat-1918	58	41	no	no	INTJ
easat-1918	58	42	.	.	NOUN
easat-1918	58	43	5	5	NUM
easat-1918	58	44	:	:	PUNCT
easat-1918	58	45	1843	1843	NUM
easat-1918	58	46	-	-	SYM
easat-1918	58	47	1853	1853	NUM
easat-1918	58	48	,	,	PUNCT
easat-1918	58	49	2024	2024	NUM
easat-1918	58	50	doi	doi	NOUN
easat-1918	58	51	:	:	PUNCT
easat-1918	58	52	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	58	53	©	©	PROPN
easat-1918	58	54	2024	2024	NUM
easat-1918	58	55	by	by	ADP
easat-1918	58	56	the	the	DET
easat-1918	58	57	authors	author	NOUN
easat-1918	58	58	;	;	PUNCT
easat-1918	58	59	licensee	licensee	PROPN
easat-1918	58	60	learning	learning	NOUN
easat-1918	58	61	gate	gate	VERB
easat-1918	58	62	relevant	relevant	ADJ
easat-1918	58	63	products	product	NOUN
easat-1918	58	64	and	and	CCONJ
easat-1918	58	65	services	service	NOUN
easat-1918	58	66	.	.	PUNCT
easat-1918	59	1	similarly	similarly	ADV
easat-1918	59	2	,	,	PUNCT
easat-1918	59	3	research	research	NOUN
easat-1918	59	4	of	of	ADP
easat-1918	59	5	hult	hult	PROPN
easat-1918	59	6	et	et	PROPN
easat-1918	59	7	al	al	PROPN
easat-1918	59	8	.	.	PROPN
easat-1918	60	1	(	(	PUNCT
easat-1918	60	2	2019	2019	NUM
easat-1918	60	3	)	)	PUNCT
easat-1918	61	1	[	[	X
easat-1918	61	2	11	11	NUM
easat-1918	61	3	]	]	PUNCT
easat-1918	61	4	found	find	VERB
easat-1918	61	5	that	that	SCONJ
easat-1918	61	6	retailers	retailer	NOUN
easat-1918	61	7	who	who	PRON
easat-1918	61	8	successfully	successfully	ADV
easat-1918	61	9	implemented	implement	VERB
easat-1918	61	10	digital	digital	ADJ
easat-1918	61	11	transformation	transformation	NOUN
easat-1918	61	12	initiatives	initiative	NOUN
easat-1918	61	13	experienced	experience	VERB
easat-1918	61	14	higher	high	ADJ
easat-1918	61	15	levels	level	NOUN
easat-1918	61	16	of	of	ADP
easat-1918	61	17	customer	customer	NOUN
easat-1918	61	18	satisfaction	satisfaction	NOUN
easat-1918	61	19	and	and	CCONJ
easat-1918	61	20	loyalty	loyalty	NOUN
easat-1918	61	21	.	.	PUNCT
easat-1918	62	1	however	however	ADV
easat-1918	62	2	,	,	PUNCT
easat-1918	62	3	the	the	DET
easat-1918	62	4	literature	literature	NOUN
easat-1918	62	5	also	also	ADV
easat-1918	62	6	points	point	VERB
easat-1918	62	7	to	to	ADP
easat-1918	62	8	several	several	ADJ
easat-1918	62	9	challenges	challenge	NOUN
easat-1918	62	10	and	and	CCONJ
easat-1918	62	11	barriers	barrier	NOUN
easat-1918	62	12	to	to	ADP
easat-1918	62	13	digital	digital	ADJ
easat-1918	62	14	transformation	transformation	NOUN
easat-1918	62	15	in	in	ADP
easat-1918	62	16	the	the	DET
easat-1918	62	17	retail	retail	ADJ
easat-1918	62	18	sector	sector	NOUN
easat-1918	62	19	[	[	X
easat-1918	62	20	10,12	10,12	NUM
easat-1918	62	21	]	]	PUNCT
easat-1918	62	22	.	.	PUNCT
easat-1918	63	1	these	these	PRON
easat-1918	63	2	include	include	VERB
easat-1918	63	3	the	the	DET
easat-1918	63	4	high	high	ADJ
easat-1918	63	5	costs	cost	NOUN
easat-1918	63	6	of	of	ADP
easat-1918	63	7	implementing	implement	VERB
easat-1918	63	8	advanced	advanced	ADJ
easat-1918	63	9	technologies	technology	NOUN
easat-1918	63	10	,	,	PUNCT
easat-1918	63	11	the	the	DET
easat-1918	63	12	need	need	NOUN
easat-1918	63	13	for	for	ADP
easat-1918	63	14	skilled	skilled	ADJ
easat-1918	63	15	personnel	personnel	NOUN
easat-1918	63	16	,	,	PUNCT
easat-1918	63	17	and	and	CCONJ
easat-1918	63	18	the	the	DET
easat-1918	63	19	potential	potential	ADJ
easat-1918	63	20	disruption	disruption	NOUN
easat-1918	63	21	to	to	ADP
easat-1918	63	22	existing	exist	VERB
easat-1918	63	23	business	business	NOUN
easat-1918	63	24	processes	process	NOUN
easat-1918	63	25	.	.	PUNCT
easat-1918	64	1	additionally	additionally	ADV
easat-1918	64	2	,	,	PUNCT
easat-1918	64	3	there	there	PRON
easat-1918	64	4	are	be	VERB
easat-1918	64	5	concerns	concern	NOUN
easat-1918	64	6	about	about	ADP
easat-1918	64	7	data	datum	NOUN
easat-1918	64	8	privacy	privacy	NOUN
easat-1918	64	9	and	and	CCONJ
easat-1918	64	10	security	security	NOUN
easat-1918	64	11	,	,	PUNCT
easat-1918	64	12	as	as	ADV
easat-1918	64	13	well	well	ADV
easat-1918	64	14	as	as	ADP
easat-1918	64	15	the	the	DET
easat-1918	64	16	potential	potential	NOUN
easat-1918	64	17	for	for	ADP
easat-1918	64	18	digital	digital	ADJ
easat-1918	64	19	transformation	transformation	NOUN
easat-1918	64	20	to	to	PART
easat-1918	64	21	exacerbate	exacerbate	VERB
easat-1918	64	22	inequalities	inequality	NOUN
easat-1918	64	23	among	among	ADP
easat-1918	64	24	businesses	business	NOUN
easat-1918	64	25	of	of	ADP
easat-1918	64	26	different	different	ADJ
easat-1918	64	27	sizes	size	NOUN
easat-1918	64	28	and	and	CCONJ
easat-1918	64	29	resources	resource	NOUN
easat-1918	64	30	.	.	PUNCT
easat-1918	65	1	2.2	2.2	NUM
easat-1918	65	2	.	.	PUNCT
easat-1918	65	3	customer	customer	NOUN
easat-1918	65	4	satisfaction	satisfaction	NOUN
easat-1918	65	5	customer	customer	NOUN
easat-1918	65	6	satisfaction	satisfaction	NOUN
easat-1918	65	7	is	be	AUX
easat-1918	65	8	a	a	DET
easat-1918	65	9	key	key	ADJ
easat-1918	65	10	determinant	determinant	NOUN
easat-1918	65	11	of	of	ADP
easat-1918	65	12	business	business	NOUN
easat-1918	65	13	success	success	NOUN
easat-1918	65	14	and	and	CCONJ
easat-1918	65	15	a	a	DET
easat-1918	65	16	critical	critical	ADJ
easat-1918	65	17	factor	factor	NOUN
easat-1918	65	18	in	in	ADP
easat-1918	65	19	gaining	gain	VERB
easat-1918	65	20	a	a	DET
easat-1918	65	21	competitive	competitive	ADJ
easat-1918	65	22	edge	edge	NOUN
easat-1918	65	23	in	in	ADP
easat-1918	65	24	the	the	DET
easat-1918	65	25	retail	retail	ADJ
easat-1918	65	26	sector	sector	NOUN
easat-1918	65	27	.	.	PUNCT
easat-1918	66	1	it	it	PRON
easat-1918	66	2	refers	refer	VERB
easat-1918	66	3	to	to	ADP
easat-1918	66	4	the	the	DET
easat-1918	66	5	extent	extent	NOUN
easat-1918	66	6	to	to	PART
easat-1918	66	7	which	which	PRON
easat-1918	66	8	customers	customer	NOUN
easat-1918	66	9	are	be	AUX
easat-1918	66	10	happy	happy	ADJ
easat-1918	66	11	with	with	ADP
easat-1918	66	12	the	the	DET
easat-1918	66	13	products	product	NOUN
easat-1918	66	14	and	and	CCONJ
easat-1918	66	15	services	service	NOUN
easat-1918	66	16	provided	provide	VERB
easat-1918	66	17	by	by	ADP
easat-1918	66	18	a	a	DET
easat-1918	66	19	business	business	NOUN
easat-1918	66	20	.	.	PUNCT
easat-1918	67	1	high	high	ADJ
easat-1918	67	2	levels	level	NOUN
easat-1918	67	3	of	of	ADP
easat-1918	67	4	customer	customer	NOUN
easat-1918	67	5	satisfaction	satisfaction	NOUN
easat-1918	67	6	are	be	AUX
easat-1918	67	7	associated	associate	VERB
easat-1918	67	8	with	with	ADP
easat-1918	67	9	increased	increase	VERB
easat-1918	67	10	customer	customer	NOUN
easat-1918	67	11	loyalty	loyalty	NOUN
easat-1918	67	12	,	,	PUNCT
easat-1918	67	13	positive	positive	ADJ
easat-1918	67	14	word	word	NOUN
easat-1918	67	15	-	-	PUNCT
easat-1918	67	16	of	of	ADP
easat-1918	67	17	-	-	PUNCT
easat-1918	67	18	mouth	mouth	NOUN
easat-1918	67	19	,	,	PUNCT
easat-1918	67	20	and	and	CCONJ
easat-1918	67	21	higher	high	ADJ
easat-1918	67	22	profitability	profitability	NOUN
easat-1918	67	23	[	[	X
easat-1918	67	24	13,14	13,14	NUM
easat-1918	67	25	]	]	PUNCT
easat-1918	67	26	.	.	PUNCT
easat-1918	68	1	in	in	ADP
easat-1918	68	2	the	the	DET
easat-1918	68	3	context	context	NOUN
easat-1918	68	4	of	of	ADP
easat-1918	68	5	retail	retail	NOUN
easat-1918	68	6	,	,	PUNCT
easat-1918	68	7	customer	customer	NOUN
easat-1918	68	8	satisfaction	satisfaction	NOUN
easat-1918	68	9	is	be	AUX
easat-1918	68	10	influenced	influence	VERB
easat-1918	68	11	by	by	ADP
easat-1918	68	12	a	a	DET
easat-1918	68	13	variety	variety	NOUN
easat-1918	68	14	of	of	ADP
easat-1918	68	15	factors	factor	NOUN
easat-1918	68	16	,	,	PUNCT
easat-1918	68	17	including	include	VERB
easat-1918	68	18	product	product	NOUN
easat-1918	68	19	quality	quality	NOUN
easat-1918	68	20	,	,	PUNCT
easat-1918	68	21	price	price	NOUN
easat-1918	68	22	,	,	PUNCT
easat-1918	68	23	convenience	convenience	NOUN
easat-1918	68	24	,	,	PUNCT
easat-1918	68	25	and	and	CCONJ
easat-1918	68	26	the	the	DET
easat-1918	68	27	overall	overall	ADJ
easat-1918	68	28	shopping	shopping	NOUN
easat-1918	68	29	experience	experience	NOUN
easat-1918	68	30	.	.	PUNCT
easat-1918	69	1	according	accord	VERB
easat-1918	69	2	to	to	ADP
easat-1918	69	3	[	[	X
easat-1918	69	4	15	15	NUM
easat-1918	69	5	]	]	PUNCT
easat-1918	69	6	,	,	PUNCT
easat-1918	69	7	customer	customer	NOUN
easat-1918	69	8	satisfaction	satisfaction	NOUN
easat-1918	69	9	is	be	AUX
easat-1918	69	10	determined	determine	VERB
easat-1918	69	11	by	by	ADP
easat-1918	69	12	the	the	DET
easat-1918	69	13	perceived	perceive	VERB
easat-1918	69	14	value	value	NOUN
easat-1918	69	15	of	of	ADP
easat-1918	69	16	the	the	DET
easat-1918	69	17	product	product	NOUN
easat-1918	69	18	or	or	CCONJ
easat-1918	69	19	service	service	NOUN
easat-1918	69	20	in	in	ADP
easat-1918	69	21	relation	relation	NOUN
easat-1918	69	22	to	to	ADP
easat-1918	69	23	the	the	DET
easat-1918	69	24	customer	customer	NOUN
easat-1918	69	25	's	's	PART
easat-1918	69	26	expectations	expectation	NOUN
easat-1918	69	27	.	.	PUNCT
easat-1918	70	1	if	if	SCONJ
easat-1918	70	2	the	the	DET
easat-1918	70	3	perceived	perceive	VERB
easat-1918	70	4	value	value	NOUN
easat-1918	70	5	exceeds	exceed	VERB
easat-1918	70	6	expectations	expectation	NOUN
easat-1918	70	7	,	,	PUNCT
easat-1918	70	8	the	the	DET
easat-1918	70	9	customer	customer	NOUN
easat-1918	70	10	is	be	AUX
easat-1918	70	11	likely	likely	ADJ
easat-1918	70	12	to	to	PART
easat-1918	70	13	be	be	AUX
easat-1918	70	14	satisfied	satisfied	ADJ
easat-1918	70	15	;	;	PUNCT
easat-1918	70	16	if	if	SCONJ
easat-1918	70	17	it	it	PRON
easat-1918	70	18	falls	fall	VERB
easat-1918	70	19	short	short	ADJ
easat-1918	70	20	,	,	PUNCT
easat-1918	70	21	dissatisfaction	dissatisfaction	NOUN
easat-1918	70	22	may	may	AUX
easat-1918	70	23	occur	occur	VERB
easat-1918	70	24	.	.	PUNCT
easat-1918	71	1	previous	previous	ADJ
easat-1918	71	2	research	research	NOUN
easat-1918	71	3	has	have	AUX
easat-1918	71	4	also	also	ADV
easat-1918	71	5	identified	identify	VERB
easat-1918	71	6	the	the	DET
easat-1918	71	7	importance	importance	NOUN
easat-1918	71	8	of	of	ADP
easat-1918	71	9	service	service	NOUN
easat-1918	71	10	quality	quality	NOUN
easat-1918	71	11	in	in	ADP
easat-1918	71	12	driving	drive	VERB
easat-1918	71	13	customer	customer	NOUN
easat-1918	71	14	satisfaction	satisfaction	NOUN
easat-1918	71	15	.	.	PUNCT
easat-1918	72	1	parasuraman	parasuraman	NOUN
easat-1918	72	2	et	et	PROPN
easat-1918	72	3	al	al	PROPN
easat-1918	72	4	(	(	PUNCT
easat-1918	72	5	1988	1988	NUM
easat-1918	72	6	)	)	PUNCT
easat-1918	73	1	[	[	X
easat-1918	73	2	16	16	NUM
easat-1918	73	3	]	]	PUNCT
easat-1918	73	4	developed	develop	VERB
easat-1918	73	5	the	the	DET
easat-1918	73	6	servqual	servqual	ADJ
easat-1918	73	7	model	model	NOUN
easat-1918	73	8	,	,	PUNCT
easat-1918	73	9	which	which	PRON
easat-1918	73	10	measures	measure	VERB
easat-1918	73	11	service	service	NOUN
easat-1918	73	12	quality	quality	NOUN
easat-1918	73	13	across	across	ADP
easat-1918	73	14	five	five	NUM
easat-1918	73	15	dimensions	dimension	NOUN
easat-1918	73	16	:	:	PUNCT
easat-1918	73	17	tangibles	tangible	NOUN
easat-1918	73	18	,	,	PUNCT
easat-1918	73	19	reliability	reliability	NOUN
easat-1918	73	20	,	,	PUNCT
easat-1918	73	21	responsiveness	responsiveness	NOUN
easat-1918	73	22	,	,	PUNCT
easat-1918	73	23	assurance	assurance	NOUN
easat-1918	73	24	,	,	PUNCT
easat-1918	73	25	and	and	CCONJ
easat-1918	73	26	empathy	empathy	NOUN
easat-1918	73	27	.	.	PUNCT
easat-1918	74	1	the	the	DET
easat-1918	74	2	model	model	NOUN
easat-1918	74	3	has	have	AUX
easat-1918	74	4	been	be	AUX
easat-1918	74	5	widely	widely	ADV
easat-1918	74	6	used	use	VERB
easat-1918	74	7	in	in	ADP
easat-1918	74	8	the	the	DET
easat-1918	74	9	retail	retail	ADJ
easat-1918	74	10	sector	sector	NOUN
easat-1918	74	11	to	to	PART
easat-1918	74	12	assess	assess	VERB
easat-1918	74	13	the	the	DET
easat-1918	74	14	impact	impact	NOUN
easat-1918	74	15	of	of	ADP
easat-1918	74	16	service	service	NOUN
easat-1918	74	17	quality	quality	NOUN
easat-1918	74	18	on	on	ADP
easat-1918	74	19	customer	customer	NOUN
easat-1918	74	20	satisfaction	satisfaction	NOUN
easat-1918	74	21	.	.	PUNCT
easat-1918	75	1	the	the	DET
easat-1918	75	2	literature	literature	NOUN
easat-1918	75	3	further	far	ADV
easat-1918	75	4	suggests	suggest	VERB
easat-1918	75	5	that	that	SCONJ
easat-1918	75	6	digital	digital	ADJ
easat-1918	75	7	transformation	transformation	NOUN
easat-1918	75	8	can	can	AUX
easat-1918	75	9	significantly	significantly	ADV
easat-1918	75	10	impact	impact	VERB
easat-1918	75	11	customer	customer	NOUN
easat-1918	75	12	satisfaction	satisfaction	NOUN
easat-1918	75	13	by	by	ADP
easat-1918	75	14	enhancing	enhance	VERB
easat-1918	75	15	the	the	DET
easat-1918	75	16	overall	overall	ADJ
easat-1918	75	17	shopping	shopping	NOUN
easat-1918	75	18	experience	experience	NOUN
easat-1918	75	19	[	[	X
easat-1918	75	20	11	11	NUM
easat-1918	75	21	]	]	PUNCT
easat-1918	75	22	.	.	PUNCT
easat-1918	76	1	for	for	ADP
easat-1918	76	2	example	example	NOUN
easat-1918	76	3	,	,	PUNCT
easat-1918	76	4	the	the	DET
easat-1918	76	5	adoption	adoption	NOUN
easat-1918	76	6	of	of	ADP
easat-1918	76	7	omnichannel	omnichannel	NOUN
easat-1918	76	8	strategies	strategy	NOUN
easat-1918	76	9	,	,	PUNCT
easat-1918	76	10	where	where	SCONJ
easat-1918	76	11	customers	customer	NOUN
easat-1918	76	12	can	can	AUX
easat-1918	76	13	seamlessly	seamlessly	ADV
easat-1918	76	14	switch	switch	VERB
easat-1918	76	15	between	between	ADP
easat-1918	76	16	online	online	ADJ
easat-1918	76	17	and	and	CCONJ
easat-1918	76	18	offline	offline	ADJ
easat-1918	76	19	channels	channel	NOUN
easat-1918	76	20	,	,	PUNCT
easat-1918	76	21	has	have	AUX
easat-1918	76	22	been	be	AUX
easat-1918	76	23	shown	show	VERB
easat-1918	76	24	to	to	PART
easat-1918	76	25	improve	improve	VERB
easat-1918	76	26	customer	customer	NOUN
easat-1918	76	27	satisfaction	satisfaction	NOUN
easat-1918	76	28	by	by	ADP
easat-1918	76	29	providing	provide	VERB
easat-1918	76	30	greater	great	ADJ
easat-1918	76	31	convenience	convenience	NOUN
easat-1918	76	32	and	and	CCONJ
easat-1918	76	33	flexibility	flexibility	NOUN
easat-1918	76	34	.	.	PUNCT
easat-1918	77	1	moreover	moreover	ADV
easat-1918	77	2	,	,	PUNCT
easat-1918	77	3	the	the	DET
easat-1918	77	4	use	use	NOUN
easat-1918	77	5	of	of	ADP
easat-1918	77	6	data	datum	NOUN
easat-1918	77	7	analytics	analytic	NOUN
easat-1918	77	8	allows	allow	VERB
easat-1918	77	9	retailers	retailer	NOUN
easat-1918	77	10	to	to	PART
easat-1918	77	11	anticipate	anticipate	VERB
easat-1918	77	12	customer	customer	NOUN
easat-1918	77	13	needs	need	NOUN
easat-1918	77	14	and	and	CCONJ
easat-1918	77	15	preferences	preference	NOUN
easat-1918	77	16	,	,	PUNCT
easat-1918	77	17	enabling	enable	VERB
easat-1918	77	18	more	more	ADV
easat-1918	77	19	personalized	personalized	ADJ
easat-1918	77	20	and	and	CCONJ
easat-1918	77	21	relevant	relevant	ADJ
easat-1918	77	22	interactions	interaction	NOUN
easat-1918	77	23	.	.	PUNCT
easat-1918	78	1	2.3	2.3	NUM
easat-1918	78	2	.	.	PUNCT
easat-1918	79	1	theoretical	theoretical	ADJ
easat-1918	79	2	framework	framework	NOUN
easat-1918	79	3	the	the	DET
easat-1918	79	4	technology	technology	NOUN
easat-1918	79	5	acceptance	acceptance	NOUN
easat-1918	79	6	model	model	NOUN
easat-1918	79	7	(	(	PUNCT
easat-1918	79	8	tam	tam	PROPN
easat-1918	79	9	)	)	PUNCT
easat-1918	79	10	and	and	CCONJ
easat-1918	79	11	the	the	DET
easat-1918	79	12	expectation	expectation	NOUN
easat-1918	79	13	-	-	PUNCT
easat-1918	79	14	confirmation	confirmation	NOUN
easat-1918	79	15	theory	theory	NOUN
easat-1918	79	16	(	(	PUNCT
easat-1918	79	17	ect	ect	X
easat-1918	79	18	)	)	PUNCT
easat-1918	79	19	are	be	AUX
easat-1918	79	20	considered	consider	VERB
easat-1918	79	21	to	to	PART
easat-1918	79	22	apply	apply	VERB
easat-1918	79	23	for	for	ADP
easat-1918	79	24	this	this	DET
easat-1918	79	25	study	study	NOUN
easat-1918	79	26	.	.	PUNCT
easat-1918	80	1	the	the	DET
easat-1918	80	2	tam	tam	PROPN
easat-1918	80	3	,	,	PUNCT
easat-1918	80	4	developed	develop	VERB
easat-1918	80	5	by	by	ADP
easat-1918	80	6	davis	davis	PROPN
easat-1918	80	7	(	(	PUNCT
easat-1918	80	8	1989	1989	NUM
easat-1918	80	9	)	)	PUNCT
easat-1918	80	10	,	,	PUNCT
easat-1918	80	11	posits	posit	NOUN
easat-1918	80	12	that	that	PRON
easat-1918	80	13	perceived	perceive	VERB
easat-1918	80	14	ease	ease	NOUN
easat-1918	80	15	of	of	ADP
easat-1918	80	16	use	use	NOUN
easat-1918	80	17	and	and	CCONJ
easat-1918	80	18	perceived	perceive	VERB
easat-1918	80	19	usefulness	usefulness	NOUN
easat-1918	80	20	are	be	AUX
easat-1918	80	21	the	the	DET
easat-1918	80	22	primary	primary	ADJ
easat-1918	80	23	factors	factor	NOUN
easat-1918	80	24	influencing	influence	VERB
easat-1918	80	25	an	an	DET
easat-1918	80	26	individual	individual	NOUN
easat-1918	80	27	's	's	PART
easat-1918	80	28	intention	intention	NOUN
easat-1918	80	29	to	to	PART
easat-1918	80	30	use	use	VERB
easat-1918	80	31	a	a	DET
easat-1918	80	32	new	new	ADJ
easat-1918	80	33	technology	technology	NOUN
easat-1918	80	34	[	[	X
easat-1918	80	35	17	17	NUM
easat-1918	80	36	]	]	PUNCT
easat-1918	80	37	.	.	PUNCT
easat-1918	81	1	in	in	ADP
easat-1918	81	2	the	the	DET
easat-1918	81	3	context	context	NOUN
easat-1918	81	4	of	of	ADP
easat-1918	81	5	this	this	DET
easat-1918	81	6	study	study	NOUN
easat-1918	81	7	,	,	PUNCT
easat-1918	81	8	tam	tam	PROPN
easat-1918	81	9	helps	help	VERB
easat-1918	81	10	explain	explain	VERB
easat-1918	81	11	how	how	SCONJ
easat-1918	81	12	customers	customer	NOUN
easat-1918	81	13	perceive	perceive	VERB
easat-1918	81	14	and	and	CCONJ
easat-1918	81	15	accept	accept	VERB
easat-1918	81	16	digital	digital	ADJ
easat-1918	81	17	transformation	transformation	NOUN
easat-1918	81	18	initiatives	initiative	NOUN
easat-1918	81	19	in	in	ADP
easat-1918	81	20	the	the	DET
easat-1918	81	21	retail	retail	ADJ
easat-1918	81	22	sector	sector	NOUN
easat-1918	81	23	[	[	X
easat-1918	81	24	18	18	NUM
easat-1918	81	25	]	]	PUNCT
easat-1918	81	26	.	.	PUNCT
easat-1918	82	1	expectation	expectation	NOUN
easat-1918	82	2	-	-	PUNCT
easat-1918	82	3	confirmation	confirmation	NOUN
easat-1918	82	4	theory	theory	NOUN
easat-1918	82	5	,	,	PUNCT
easat-1918	82	6	proposed	propose	VERB
easat-1918	82	7	by	by	ADP
easat-1918	82	8	[	[	X
easat-1918	82	9	19	19	NUM
easat-1918	82	10	]	]	PUNCT
easat-1918	82	11	,	,	PUNCT
easat-1918	82	12	suggests	suggest	VERB
easat-1918	82	13	that	that	SCONJ
easat-1918	82	14	customer	customer	NOUN
easat-1918	82	15	satisfaction	satisfaction	NOUN
easat-1918	82	16	is	be	AUX
easat-1918	82	17	determined	determine	VERB
easat-1918	82	18	by	by	ADP
easat-1918	82	19	the	the	DET
easat-1918	82	20	comparison	comparison	NOUN
easat-1918	82	21	between	between	ADP
easat-1918	82	22	initial	initial	ADJ
easat-1918	82	23	expectations	expectation	NOUN
easat-1918	82	24	and	and	CCONJ
easat-1918	82	25	actual	actual	ADJ
easat-1918	82	26	performance	performance	NOUN
easat-1918	82	27	.	.	PUNCT
easat-1918	83	1	if	if	SCONJ
easat-1918	83	2	the	the	DET
easat-1918	83	3	performance	performance	NOUN
easat-1918	83	4	meets	meet	VERB
easat-1918	83	5	or	or	CCONJ
easat-1918	83	6	exceeds	exceed	VERB
easat-1918	83	7	expectations	expectation	NOUN
easat-1918	83	8	,	,	PUNCT
easat-1918	83	9	customers	customer	NOUN
easat-1918	83	10	are	be	AUX
easat-1918	83	11	likely	likely	ADJ
easat-1918	83	12	to	to	PART
easat-1918	83	13	be	be	AUX
easat-1918	83	14	satisfied	satisfied	ADJ
easat-1918	83	15	;	;	PUNCT
easat-1918	83	16	if	if	SCONJ
easat-1918	83	17	it	it	PRON
easat-1918	83	18	falls	fall	VERB
easat-1918	83	19	short	short	ADJ
easat-1918	83	20	,	,	PUNCT
easat-1918	83	21	dissatisfaction	dissatisfaction	NOUN
easat-1918	83	22	occurs	occur	VERB
easat-1918	83	23	.	.	PUNCT
easat-1918	84	1	this	this	DET
easat-1918	84	2	theory	theory	NOUN
easat-1918	84	3	is	be	AUX
easat-1918	84	4	relevant	relevant	ADJ
easat-1918	84	5	to	to	ADP
easat-1918	84	6	this	this	DET
easat-1918	84	7	study	study	NOUN
easat-1918	84	8	as	as	SCONJ
easat-1918	84	9	it	it	PRON
easat-1918	84	10	provides	provide	VERB
easat-1918	84	11	a	a	DET
easat-1918	84	12	framework	framework	NOUN
easat-1918	84	13	for	for	ADP
easat-1918	84	14	understanding	understand	VERB
easat-1918	84	15	how	how	SCONJ
easat-1918	84	16	digital	digital	ADJ
easat-1918	84	17	transformation	transformation	NOUN
easat-1918	84	18	influences	influence	VERB
easat-1918	84	19	customer	customer	NOUN
easat-1918	84	20	satisfaction	satisfaction	NOUN
easat-1918	84	21	by	by	ADP
easat-1918	84	22	shaping	shape	VERB
easat-1918	84	23	their	their	PRON
easat-1918	84	24	expectations	expectation	NOUN
easat-1918	84	25	and	and	CCONJ
easat-1918	84	26	experiences	experience	NOUN
easat-1918	84	27	.	.	PUNCT
easat-1918	85	1	2.4	2.4	NUM
easat-1918	85	2	.	.	PUNCT
easat-1918	86	1	hypotheses	hypothese	VERB
easat-1918	86	2	development	development	NOUN
easat-1918	86	3	2.4.1	2.4.1	NUM
easat-1918	86	4	.	.	PUNCT
easat-1918	87	1	digital	digital	ADJ
easat-1918	87	2	transformation	transformation	NOUN
easat-1918	87	3	and	and	CCONJ
easat-1918	87	4	perceived	perceive	VERB
easat-1918	87	5	value	value	NOUN
easat-1918	87	6	digital	digital	ADJ
easat-1918	87	7	transformation	transformation	NOUN
easat-1918	87	8	in	in	ADP
easat-1918	87	9	the	the	DET
easat-1918	87	10	retail	retail	ADJ
easat-1918	87	11	industry	industry	NOUN
easat-1918	87	12	is	be	AUX
easat-1918	87	13	not	not	PART
easat-1918	87	14	merely	merely	ADV
easat-1918	87	15	about	about	ADP
easat-1918	87	16	technology	technology	NOUN
easat-1918	87	17	adoption	adoption	NOUN
easat-1918	87	18	but	but	CCONJ
easat-1918	87	19	a	a	DET
easat-1918	87	20	comprehensive	comprehensive	ADJ
easat-1918	87	21	shift	shift	NOUN
easat-1918	87	22	in	in	ADP
easat-1918	87	23	operational	operational	ADJ
easat-1918	87	24	models	model	NOUN
easat-1918	87	25	,	,	PUNCT
easat-1918	87	26	customer	customer	NOUN
easat-1918	87	27	interaction	interaction	NOUN
easat-1918	87	28	,	,	PUNCT
easat-1918	87	29	and	and	CCONJ
easat-1918	87	30	value	value	NOUN
easat-1918	87	31	creation	creation	NOUN
easat-1918	87	32	[	[	X
easat-1918	87	33	20	20	NUM
easat-1918	87	34	]	]	PUNCT
easat-1918	87	35	.	.	PUNCT
easat-1918	88	1	when	when	SCONJ
easat-1918	88	2	retailers	retailer	NOUN
easat-1918	88	3	effectively	effectively	ADV
easat-1918	88	4	implement	implement	VERB
easat-1918	88	5	digital	digital	ADJ
easat-1918	88	6	transformation	transformation	NOUN
easat-1918	88	7	strategies	strategy	NOUN
easat-1918	88	8	,	,	PUNCT
easat-1918	88	9	they	they	PRON
easat-1918	88	10	can	can	AUX
easat-1918	88	11	offer	offer	VERB
easat-1918	88	12	customers	customer	NOUN
easat-1918	88	13	more	more	ADV
easat-1918	88	14	personalized	personalized	ADJ
easat-1918	88	15	,	,	PUNCT
easat-1918	88	16	convenient	convenient	ADJ
easat-1918	88	17	,	,	PUNCT
easat-1918	88	18	and	and	CCONJ
easat-1918	88	19	seamless	seamless	ADJ
easat-1918	88	20	shopping	shopping	NOUN
easat-1918	88	21	experiences	experience	NOUN
easat-1918	88	22	.	.	PUNCT
easat-1918	89	1	this	this	PRON
easat-1918	89	2	contributes	contribute	VERB
easat-1918	89	3	to	to	ADP
easat-1918	89	4	enhancing	enhance	VERB
easat-1918	89	5	customers	customer	NOUN
easat-1918	89	6	'	'	PART
easat-1918	89	7	perceived	perceive	VERB
easat-1918	89	8	value	value	NOUN
easat-1918	89	9	of	of	ADP
easat-1918	89	10	products	product	NOUN
easat-1918	89	11	/	/	SYM
easat-1918	89	12	services	service	NOUN
easat-1918	89	13	,	,	PUNCT
easat-1918	89	14	thereby	thereby	ADV
easat-1918	89	15	fostering	foster	VERB
easat-1918	89	16	satisfaction	satisfaction	NOUN
easat-1918	89	17	and	and	CCONJ
easat-1918	89	18	loyalty	loyalty	NOUN
easat-1918	89	19	[	[	X
easat-1918	89	20	21	21	NUM
easat-1918	89	21	]	]	PUNCT
easat-1918	89	22	.	.	PUNCT
easat-1918	90	1	so	so	ADV
easat-1918	90	2	,	,	PUNCT
easat-1918	90	3	the	the	DET
easat-1918	90	4	author	author	NOUN
easat-1918	90	5	proposes	propose	VERB
easat-1918	90	6	the	the	DET
easat-1918	90	7	following	follow	VERB
easat-1918	90	8	hypothesis	hypothesis	NOUN
easat-1918	90	9	(	(	PUNCT
easat-1918	90	10	h1	h1	PROPN
easat-1918	90	11	):	):	PUNCT
easat-1918	90	12	digital	digital	ADJ
easat-1918	90	13	transformation	transformation	NOUN
easat-1918	90	14	has	have	VERB
easat-1918	90	15	a	a	DET
easat-1918	90	16	positive	positive	ADJ
easat-1918	90	17	effect	effect	NOUN
easat-1918	90	18	on	on	ADP
easat-1918	90	19	perceived	perceive	VERB
easat-1918	90	20	value	value	NOUN
easat-1918	90	21	.	.	PUNCT
easat-1918	91	1	1846	1846	NUM
easat-1918	91	2	edelweiss	edelweiss	PROPN
easat-1918	91	3	applied	apply	VERB
easat-1918	91	4	science	science	NOUN
easat-1918	91	5	and	and	CCONJ
easat-1918	91	6	technology	technology	NOUN
easat-1918	91	7	issn	issn	PROPN
easat-1918	91	8	:	:	PUNCT
easat-1918	91	9	2576	2576	NUM
easat-1918	91	10	-	-	SYM
easat-1918	91	11	8484	8484	NUM
easat-1918	91	12	vol	vol	NOUN
easat-1918	91	13	.	.	PROPN
easat-1918	91	14	8	8	NUM
easat-1918	91	15	,	,	PUNCT
easat-1918	91	16	no	no	INTJ
easat-1918	91	17	.	.	NOUN
easat-1918	91	18	5	5	NUM
easat-1918	91	19	:	:	PUNCT
easat-1918	91	20	1843	1843	NUM
easat-1918	91	21	-	-	SYM
easat-1918	91	22	1853	1853	NUM
easat-1918	91	23	,	,	PUNCT
easat-1918	91	24	2024	2024	NUM
easat-1918	91	25	doi	doi	NOUN
easat-1918	91	26	:	:	PUNCT
easat-1918	91	27	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	91	28	©	©	PROPN
easat-1918	91	29	2024	2024	NUM
easat-1918	91	30	by	by	ADP
easat-1918	91	31	the	the	DET
easat-1918	91	32	authors	author	NOUN
easat-1918	91	33	;	;	PUNCT
easat-1918	91	34	licensee	licensee	NOUN
easat-1918	91	35	learning	learn	VERB
easat-1918	91	36	gate	gate	NOUN
easat-1918	91	37	2.4.2	2.4.2	NUM
easat-1918	91	38	.	.	PUNCT
easat-1918	92	1	digital	digital	ADJ
easat-1918	92	2	transformation	transformation	NOUN
easat-1918	92	3	and	and	CCONJ
easat-1918	92	4	technology	technology	NOUN
easat-1918	92	5	acceptance	acceptance	NOUN
easat-1918	92	6	the	the	DET
easat-1918	92	7	success	success	NOUN
easat-1918	92	8	of	of	ADP
easat-1918	92	9	digital	digital	ADJ
easat-1918	92	10	transformation	transformation	NOUN
easat-1918	92	11	largely	largely	ADV
easat-1918	92	12	depends	depend	VERB
easat-1918	92	13	on	on	ADP
easat-1918	92	14	customers	customer	NOUN
easat-1918	92	15	'	'	PART
easat-1918	92	16	willingness	willingness	NOUN
easat-1918	92	17	to	to	PART
easat-1918	92	18	embrace	embrace	VERB
easat-1918	92	19	and	and	CCONJ
easat-1918	92	20	utilize	utilize	VERB
easat-1918	92	21	new	new	ADJ
easat-1918	92	22	technologies	technology	NOUN
easat-1918	92	23	[	[	X
easat-1918	92	24	20,22	20,22	X
easat-1918	92	25	]	]	PUNCT
easat-1918	92	26	.	.	PUNCT
easat-1918	93	1	factors	factor	NOUN
easat-1918	93	2	such	such	ADJ
easat-1918	93	3	as	as	ADP
easat-1918	93	4	user	user	NOUN
easat-1918	93	5	-	-	PUNCT
easat-1918	93	6	friendly	friendly	ADJ
easat-1918	93	7	interfaces	interface	NOUN
easat-1918	93	8	,	,	PUNCT
easat-1918	93	9	ease	ease	NOUN
easat-1918	93	10	of	of	ADP
easat-1918	93	11	use	use	NOUN
easat-1918	93	12	,	,	PUNCT
easat-1918	93	13	security	security	NOUN
easat-1918	93	14	,	,	PUNCT
easat-1918	93	15	and	and	CCONJ
easat-1918	93	16	perceived	perceive	VERB
easat-1918	93	17	benefits	benefit	NOUN
easat-1918	93	18	can	can	AUX
easat-1918	93	19	influence	influence	VERB
easat-1918	93	20	customers	customer	NOUN
easat-1918	93	21	'	'	PART
easat-1918	93	22	technology	technology	NOUN
easat-1918	93	23	acceptance	acceptance	NOUN
easat-1918	93	24	[	[	X
easat-1918	93	25	23	23	NUM
easat-1918	93	26	]	]	PUNCT
easat-1918	93	27	.	.	PUNCT
easat-1918	94	1	when	when	SCONJ
easat-1918	94	2	customers	customer	NOUN
easat-1918	94	3	perceive	perceive	VERB
easat-1918	94	4	convenience	convenience	NOUN
easat-1918	94	5	,	,	PUNCT
easat-1918	94	6	usefulness	usefulness	NOUN
easat-1918	94	7	,	,	PUNCT
easat-1918	94	8	and	and	CCONJ
easat-1918	94	9	ease	ease	NOUN
easat-1918	94	10	of	of	ADP
easat-1918	94	11	use	use	NOUN
easat-1918	94	12	from	from	ADP
easat-1918	94	13	retail	retail	ADJ
easat-1918	94	14	technology	technology	NOUN
easat-1918	94	15	applications	application	NOUN
easat-1918	94	16	,	,	PUNCT
easat-1918	94	17	they	they	PRON
easat-1918	94	18	tend	tend	VERB
easat-1918	94	19	to	to	PART
easat-1918	94	20	use	use	VERB
easat-1918	94	21	them	they	PRON
easat-1918	94	22	more	more	ADV
easat-1918	94	23	frequently	frequently	ADV
easat-1918	94	24	.	.	PUNCT
easat-1918	95	1	from	from	ADP
easat-1918	95	2	that	that	PRON
easat-1918	95	3	,	,	PUNCT
easat-1918	95	4	the	the	DET
easat-1918	95	5	following	follow	VERB
easat-1918	95	6	hypothesis	hypothesis	NOUN
easat-1918	95	7	(	(	PUNCT
easat-1918	95	8	h2	h2	NOUN
easat-1918	95	9	)	)	PUNCT
easat-1918	95	10	was	be	AUX
easat-1918	95	11	proposed	propose	VERB
easat-1918	95	12	:	:	PUNCT
easat-1918	95	13	digital	digital	ADJ
easat-1918	95	14	transformation	transformation	NOUN
easat-1918	95	15	has	have	VERB
easat-1918	95	16	a	a	DET
easat-1918	95	17	positive	positive	ADJ
easat-1918	95	18	effect	effect	NOUN
easat-1918	95	19	on	on	ADP
easat-1918	95	20	technology	technology	NOUN
easat-1918	95	21	acceptance	acceptance	NOUN
easat-1918	95	22	.	.	PUNCT
easat-1918	96	1	2.4.3	2.4.3	X
easat-1918	96	2	.	.	PUNCT
easat-1918	96	3	technology	technology	NOUN
easat-1918	96	4	acceptance	acceptance	NOUN
easat-1918	96	5	and	and	CCONJ
easat-1918	96	6	customer	customer	NOUN
easat-1918	96	7	satisfaction	satisfaction	NOUN
easat-1918	96	8	customer	customer	NOUN
easat-1918	96	9	acceptance	acceptance	NOUN
easat-1918	96	10	of	of	ADP
easat-1918	96	11	technology	technology	NOUN
easat-1918	96	12	can	can	AUX
easat-1918	96	13	contribute	contribute	VERB
easat-1918	96	14	to	to	ADP
easat-1918	96	15	enhancing	enhance	VERB
easat-1918	96	16	their	their	PRON
easat-1918	96	17	satisfaction	satisfaction	NOUN
easat-1918	96	18	with	with	ADP
easat-1918	96	19	retail	retail	ADJ
easat-1918	96	20	services	service	NOUN
easat-1918	96	21	[	[	X
easat-1918	96	22	24	24	NUM
easat-1918	96	23	]	]	X
easat-1918	96	24	]	]	PUNCT
easat-1918	96	25	.	.	PUNCT
easat-1918	97	1	when	when	SCONJ
easat-1918	97	2	customers	customer	NOUN
easat-1918	97	3	are	be	AUX
easat-1918	97	4	familiar	familiar	ADJ
easat-1918	97	5	with	with	ADP
easat-1918	97	6	and	and	CCONJ
easat-1918	97	7	regularly	regularly	ADV
easat-1918	97	8	use	use	VERB
easat-1918	97	9	technology	technology	NOUN
easat-1918	97	10	applications	application	NOUN
easat-1918	97	11	,	,	PUNCT
easat-1918	97	12	they	they	PRON
easat-1918	97	13	can	can	AUX
easat-1918	97	14	access	access	VERB
easat-1918	97	15	product	product	NOUN
easat-1918	97	16	/	/	SYM
easat-1918	97	17	service	service	NOUN
easat-1918	97	18	information	information	NOUN
easat-1918	97	19	quickly	quickly	ADV
easat-1918	97	20	,	,	PUNCT
easat-1918	97	21	easily	easily	ADV
easat-1918	97	22	compare	compare	VERB
easat-1918	97	23	prices	price	NOUN
easat-1918	97	24	,	,	PUNCT
easat-1918	97	25	choose	choose	VERB
easat-1918	97	26	convenient	convenient	ADJ
easat-1918	97	27	payment	payment	NOUN
easat-1918	97	28	methods	method	NOUN
easat-1918	97	29	,	,	PUNCT
easat-1918	97	30	and	and	CCONJ
easat-1918	97	31	receive	receive	VERB
easat-1918	97	32	more	more	ADJ
easat-1918	97	33	promotions	promotion	NOUN
easat-1918	97	34	.	.	PUNCT
easat-1918	98	1	this	this	PRON
easat-1918	98	2	creates	create	VERB
easat-1918	98	3	a	a	DET
easat-1918	98	4	positive	positive	ADJ
easat-1918	98	5	shopping	shopping	NOUN
easat-1918	98	6	experience	experience	NOUN
easat-1918	98	7	and	and	CCONJ
easat-1918	98	8	contributes	contribute	VERB
easat-1918	98	9	to	to	ADP
easat-1918	98	10	enhancing	enhance	VERB
easat-1918	98	11	customer	customer	NOUN
easat-1918	98	12	satisfaction	satisfaction	NOUN
easat-1918	98	13	.	.	PUNCT
easat-1918	99	1	so	so	ADV
easat-1918	99	2	,	,	PUNCT
easat-1918	99	3	the	the	DET
easat-1918	99	4	author	author	NOUN
easat-1918	99	5	proposes	propose	VERB
easat-1918	99	6	the	the	DET
easat-1918	99	7	following	follow	VERB
easat-1918	99	8	hypothesis	hypothesis	NOUN
easat-1918	99	9	(	(	PUNCT
easat-1918	99	10	h3	h3	NOUN
easat-1918	99	11	):	):	PUNCT
easat-1918	99	12	technology	technology	NOUN
easat-1918	99	13	acceptance	acceptance	NOUN
easat-1918	99	14	has	have	VERB
easat-1918	99	15	a	a	DET
easat-1918	99	16	positive	positive	ADJ
easat-1918	99	17	effect	effect	NOUN
easat-1918	99	18	on	on	ADP
easat-1918	99	19	customer	customer	NOUN
easat-1918	99	20	satisfaction	satisfaction	NOUN
easat-1918	99	21	.	.	PUNCT
easat-1918	100	1	2.4.4	2.4.4	NUM
easat-1918	100	2	.	.	PUNCT
easat-1918	100	3	perceived	perceive	VERB
easat-1918	100	4	value	value	NOUN
easat-1918	100	5	and	and	CCONJ
easat-1918	100	6	customer	customer	NOUN
easat-1918	100	7	satisfaction	satisfaction	NOUN
easat-1918	100	8	perceived	perceive	VERB
easat-1918	100	9	value	value	NOUN
easat-1918	100	10	is	be	AUX
easat-1918	100	11	a	a	DET
easat-1918	100	12	crucial	crucial	ADJ
easat-1918	100	13	determinant	determinant	NOUN
easat-1918	100	14	of	of	ADP
easat-1918	100	15	customer	customer	NOUN
easat-1918	100	16	satisfaction	satisfaction	NOUN
easat-1918	100	17	[	[	X
easat-1918	100	18	25	25	NUM
easat-1918	100	19	]	]	PUNCT
easat-1918	100	20	.	.	PUNCT
easat-1918	101	1	when	when	SCONJ
easat-1918	101	2	customers	customer	NOUN
easat-1918	101	3	perceive	perceive	VERB
easat-1918	101	4	that	that	SCONJ
easat-1918	101	5	the	the	DET
easat-1918	101	6	value	value	NOUN
easat-1918	101	7	they	they	PRON
easat-1918	101	8	receive	receive	VERB
easat-1918	101	9	from	from	ADP
easat-1918	101	10	a	a	DET
easat-1918	101	11	product	product	NOUN
easat-1918	101	12	/	/	SYM
easat-1918	101	13	service	service	NOUN
easat-1918	101	14	(	(	PUNCT
easat-1918	101	15	quality	quality	NOUN
easat-1918	101	16	,	,	PUNCT
easat-1918	101	17	benefits	benefit	NOUN
easat-1918	101	18	,	,	PUNCT
easat-1918	101	19	etc	etc	X
easat-1918	101	20	.	.	X
easat-1918	101	21	)	)	PUNCT
easat-1918	101	22	outweighs	outweigh	VERB
easat-1918	101	23	the	the	DET
easat-1918	101	24	costs	cost	NOUN
easat-1918	101	25	they	they	PRON
easat-1918	101	26	incur	incur	VERB
easat-1918	101	27	(	(	PUNCT
easat-1918	101	28	money	money	NOUN
easat-1918	101	29	,	,	PUNCT
easat-1918	101	30	time	time	NOUN
easat-1918	101	31	,	,	PUNCT
easat-1918	101	32	effort	effort	NOUN
easat-1918	101	33	,	,	PUNCT
easat-1918	101	34	etc	etc	X
easat-1918	101	35	.	.	X
easat-1918	101	36	)	)	PUNCT
easat-1918	101	37	,	,	PUNCT
easat-1918	101	38	they	they	PRON
easat-1918	101	39	will	will	AUX
easat-1918	101	40	feel	feel	VERB
easat-1918	101	41	satisfied	satisfied	ADJ
easat-1918	101	42	and	and	CCONJ
easat-1918	101	43	tend	tend	VERB
easat-1918	101	44	to	to	PART
easat-1918	101	45	repurchase	repurchase	VERB
easat-1918	101	46	in	in	ADP
easat-1918	101	47	the	the	DET
easat-1918	101	48	future	future	NOUN
easat-1918	101	49	[	[	X
easat-1918	101	50	26	26	NUM
easat-1918	101	51	]	]	PUNCT
easat-1918	101	52	.	.	PUNCT
easat-1918	102	1	so	so	ADV
easat-1918	102	2	,	,	PUNCT
easat-1918	102	3	we	we	PRON
easat-1918	102	4	propose	propose	VERB
easat-1918	102	5	the	the	DET
easat-1918	102	6	following	follow	VERB
easat-1918	102	7	hypothesis	hypothesis	NOUN
easat-1918	102	8	(	(	PUNCT
easat-1918	102	9	h4	h4	PROPN
easat-1918	102	10	):	):	PUNCT
easat-1918	102	11	perceived	perceive	VERB
easat-1918	102	12	value	value	NOUN
easat-1918	102	13	has	have	VERB
easat-1918	102	14	a	a	DET
easat-1918	102	15	positive	positive	ADJ
easat-1918	102	16	effect	effect	NOUN
easat-1918	102	17	on	on	ADP
easat-1918	102	18	customer	customer	NOUN
easat-1918	102	19	satisfaction	satisfaction	NOUN
easat-1918	102	20	.	.	PUNCT
easat-1918	103	1	2.4.5	2.4.5	NUM
easat-1918	103	2	.	.	PUNCT
easat-1918	104	1	the	the	DET
easat-1918	104	2	mediating	mediate	VERB
easat-1918	104	3	role	role	NOUN
easat-1918	104	4	of	of	ADP
easat-1918	104	5	technology	technology	NOUN
easat-1918	104	6	acceptance	acceptance	NOUN
easat-1918	104	7	technology	technology	NOUN
easat-1918	104	8	acceptance	acceptance	NOUN
easat-1918	104	9	can	can	AUX
easat-1918	104	10	mediate	mediate	VERB
easat-1918	104	11	the	the	DET
easat-1918	104	12	relationship	relationship	NOUN
easat-1918	104	13	between	between	ADP
easat-1918	104	14	digital	digital	ADJ
easat-1918	104	15	transformation	transformation	NOUN
easat-1918	104	16	and	and	CCONJ
easat-1918	104	17	customer	customer	NOUN
easat-1918	104	18	satisfaction	satisfaction	NOUN
easat-1918	104	19	[	[	X
easat-1918	104	20	27	27	NUM
easat-1918	104	21	]	]	PUNCT
easat-1918	104	22	.	.	PUNCT
easat-1918	105	1	specifically	specifically	ADV
easat-1918	105	2	,	,	PUNCT
easat-1918	105	3	when	when	SCONJ
easat-1918	105	4	retailers	retailer	NOUN
easat-1918	105	5	effectively	effectively	ADV
easat-1918	105	6	implement	implement	VERB
easat-1918	105	7	digital	digital	ADJ
easat-1918	105	8	transformation	transformation	NOUN
easat-1918	105	9	,	,	PUNCT
easat-1918	105	10	they	they	PRON
easat-1918	105	11	create	create	VERB
easat-1918	105	12	more	more	ADV
easat-1918	105	13	convenient	convenient	ADJ
easat-1918	105	14	and	and	CCONJ
easat-1918	105	15	useful	useful	ADJ
easat-1918	105	16	technology	technology	NOUN
easat-1918	105	17	applications	application	NOUN
easat-1918	105	18	for	for	ADP
easat-1918	105	19	customers	customer	NOUN
easat-1918	105	20	[	[	X
easat-1918	105	21	28,29	28,29	NUM
easat-1918	105	22	]	]	PUNCT
easat-1918	105	23	.	.	PUNCT
easat-1918	106	1	this	this	PRON
easat-1918	106	2	fosters	foster	VERB
easat-1918	106	3	customer	customer	NOUN
easat-1918	106	4	technology	technology	NOUN
easat-1918	106	5	acceptance	acceptance	NOUN
easat-1918	106	6	,	,	PUNCT
easat-1918	106	7	thereby	thereby	ADV
easat-1918	106	8	contributing	contribute	VERB
easat-1918	106	9	to	to	ADP
easat-1918	106	10	enhancing	enhance	VERB
easat-1918	106	11	their	their	PRON
easat-1918	106	12	satisfaction	satisfaction	NOUN
easat-1918	106	13	.	.	PUNCT
easat-1918	107	1	so	so	ADV
easat-1918	107	2	,	,	PUNCT
easat-1918	107	3	the	the	DET
easat-1918	107	4	following	follow	VERB
easat-1918	107	5	hypothesis	hypothesis	NOUN
easat-1918	107	6	(	(	PUNCT
easat-1918	107	7	h5	h5	PROPN
easat-1918	107	8	)	)	PUNCT
easat-1918	107	9	was	be	AUX
easat-1918	107	10	proposed	propose	VERB
easat-1918	107	11	:	:	PUNCT
easat-1918	107	12	technology	technology	NOUN
easat-1918	107	13	acceptance	acceptance	NOUN
easat-1918	107	14	mediates	mediate	VERB
easat-1918	107	15	the	the	DET
easat-1918	107	16	relationship	relationship	NOUN
easat-1918	107	17	between	between	ADP
easat-1918	107	18	digital	digital	ADJ
easat-1918	107	19	transformation	transformation	NOUN
easat-1918	107	20	and	and	CCONJ
easat-1918	107	21	customer	customer	NOUN
easat-1918	107	22	satisfaction	satisfaction	NOUN
easat-1918	107	23	.	.	PUNCT
easat-1918	108	1	2.4.6	2.4.6	X
easat-1918	108	2	.	.	PUNCT
easat-1918	108	3	the	the	DET
easat-1918	108	4	mediating	mediate	VERB
easat-1918	108	5	role	role	NOUN
easat-1918	108	6	of	of	ADP
easat-1918	108	7	perceived	perceive	VERB
easat-1918	108	8	value	value	NOUN
easat-1918	108	9	perceived	perceive	VERB
easat-1918	108	10	value	value	NOUN
easat-1918	108	11	can	can	AUX
easat-1918	108	12	also	also	ADV
easat-1918	108	13	mediate	mediate	VERB
easat-1918	108	14	the	the	DET
easat-1918	108	15	relationship	relationship	NOUN
easat-1918	108	16	between	between	ADP
easat-1918	108	17	digital	digital	ADJ
easat-1918	108	18	transformation	transformation	NOUN
easat-1918	108	19	and	and	CCONJ
easat-1918	108	20	customer	customer	NOUN
easat-1918	108	21	satisfaction	satisfaction	NOUN
easat-1918	108	22	[	[	X
easat-1918	108	23	30	30	NUM
easat-1918	108	24	,	,	PUNCT
easat-1918	108	25	31	31	NUM
easat-1918	108	26	]	]	PUNCT
easat-1918	108	27	.	.	PUNCT
easat-1918	109	1	digital	digital	ADJ
easat-1918	109	2	transformation	transformation	NOUN
easat-1918	109	3	enables	enable	VERB
easat-1918	109	4	retailers	retailer	NOUN
easat-1918	109	5	to	to	PART
easat-1918	109	6	personalize	personalize	VERB
easat-1918	109	7	customer	customer	NOUN
easat-1918	109	8	experiences	experience	NOUN
easat-1918	109	9	and	and	CCONJ
easat-1918	109	10	provide	provide	VERB
easat-1918	109	11	products	product	NOUN
easat-1918	109	12	/	/	SYM
easat-1918	109	13	services	service	NOUN
easat-1918	109	14	tailored	tailor	VERB
easat-1918	109	15	to	to	ADP
easat-1918	109	16	their	their	PRON
easat-1918	109	17	needs	need	NOUN
easat-1918	109	18	,	,	PUNCT
easat-1918	109	19	thereby	thereby	ADV
easat-1918	109	20	enhancing	enhance	VERB
easat-1918	109	21	customers	customer	NOUN
easat-1918	109	22	'	'	PART
easat-1918	109	23	perceived	perceive	VERB
easat-1918	109	24	value	value	NOUN
easat-1918	109	25	[	[	X
easat-1918	109	26	11	11	NUM
easat-1918	109	27	]	]	PUNCT
easat-1918	109	28	.	.	PUNCT
easat-1918	110	1	when	when	SCONJ
easat-1918	110	2	customers	customer	NOUN
easat-1918	110	3	'	'	PART
easat-1918	110	4	perceived	perceive	VERB
easat-1918	110	5	value	value	NOUN
easat-1918	110	6	is	be	AUX
easat-1918	110	7	enhanced	enhance	VERB
easat-1918	110	8	,	,	PUNCT
easat-1918	110	9	they	they	PRON
easat-1918	110	10	will	will	AUX
easat-1918	110	11	feel	feel	VERB
easat-1918	110	12	more	more	ADV
easat-1918	110	13	satisfied	satisfied	ADJ
easat-1918	110	14	with	with	ADP
easat-1918	110	15	the	the	DET
easat-1918	110	16	service	service	NOUN
easat-1918	110	17	and	and	CCONJ
easat-1918	110	18	tend	tend	VERB
easat-1918	110	19	to	to	PART
easat-1918	110	20	be	be	AUX
easat-1918	110	21	loyal	loyal	ADJ
easat-1918	110	22	to	to	ADP
easat-1918	110	23	the	the	DET
easat-1918	110	24	business	business	NOUN
easat-1918	110	25	.	.	PUNCT
easat-1918	111	1	so	so	ADV
easat-1918	111	2	,	,	PUNCT
easat-1918	111	3	the	the	DET
easat-1918	111	4	author	author	NOUN
easat-1918	111	5	proposes	propose	VERB
easat-1918	111	6	the	the	DET
easat-1918	111	7	following	follow	VERB
easat-1918	111	8	hypothesis	hypothesis	NOUN
easat-1918	111	9	(	(	PUNCT
easat-1918	111	10	h6	h6	PROPN
easat-1918	111	11	):	):	PUNCT
easat-1918	111	12	perceived	perceive	VERB
easat-1918	111	13	value	value	NOUN
easat-1918	111	14	mediates	mediate	VERB
easat-1918	111	15	the	the	DET
easat-1918	111	16	relationship	relationship	NOUN
easat-1918	111	17	between	between	ADP
easat-1918	111	18	digital	digital	ADJ
easat-1918	111	19	transformation	transformation	NOUN
easat-1918	111	20	and	and	CCONJ
easat-1918	111	21	customer	customer	NOUN
easat-1918	111	22	satisfaction	satisfaction	NOUN
easat-1918	111	23	.	.	PUNCT
easat-1918	112	1	2.4.7	2.4.7	X
easat-1918	112	2	.	.	PUNCT
easat-1918	112	3	direct	direct	ADJ
easat-1918	112	4	impact	impact	NOUN
easat-1918	112	5	of	of	ADP
easat-1918	112	6	digital	digital	ADJ
easat-1918	112	7	transformation	transformation	NOUN
easat-1918	112	8	on	on	ADP
easat-1918	112	9	customer	customer	NOUN
easat-1918	112	10	satisfaction	satisfaction	NOUN
easat-1918	112	11	digital	digital	ADJ
easat-1918	112	12	transformation	transformation	NOUN
easat-1918	112	13	can	can	AUX
easat-1918	112	14	directly	directly	ADV
easat-1918	112	15	influence	influence	VERB
easat-1918	112	16	customer	customer	NOUN
easat-1918	112	17	satisfaction	satisfaction	NOUN
easat-1918	112	18	in	in	ADP
easat-1918	112	19	several	several	ADJ
easat-1918	112	20	ways	way	NOUN
easat-1918	112	21	.	.	PUNCT
easat-1918	113	1	by	by	ADP
easat-1918	113	2	enhancing	enhance	VERB
easat-1918	113	3	the	the	DET
easat-1918	113	4	customer	customer	NOUN
easat-1918	113	5	experience	experience	NOUN
easat-1918	113	6	,	,	PUNCT
easat-1918	113	7	digital	digital	ADJ
easat-1918	113	8	technologies	technology	NOUN
easat-1918	113	9	can	can	AUX
easat-1918	113	10	provide	provide	VERB
easat-1918	113	11	greater	great	ADJ
easat-1918	113	12	convenience	convenience	NOUN
easat-1918	113	13	,	,	PUNCT
easat-1918	113	14	flexibility	flexibility	NOUN
easat-1918	113	15	,	,	PUNCT
easat-1918	113	16	and	and	CCONJ
easat-1918	113	17	personalized	personalized	ADJ
easat-1918	113	18	interactions	interaction	NOUN
easat-1918	113	19	[	[	X
easat-1918	113	20	31	31	NUM
easat-1918	113	21	]	]	PUNCT
easat-1918	113	22	.	.	PUNCT
easat-1918	114	1	this	this	PRON
easat-1918	114	2	can	can	AUX
easat-1918	114	3	create	create	VERB
easat-1918	114	4	added	add	VERB
easat-1918	114	5	value	value	NOUN
easat-1918	114	6	for	for	ADP
easat-1918	114	7	customers	customer	NOUN
easat-1918	114	8	and	and	CCONJ
easat-1918	114	9	foster	foster	VERB
easat-1918	114	10	stronger	strong	ADJ
easat-1918	114	11	engagement	engagement	NOUN
easat-1918	114	12	.	.	PUNCT
easat-1918	115	1	furthermore	furthermore	ADV
easat-1918	115	2	,	,	PUNCT
easat-1918	115	3	digital	digital	ADJ
easat-1918	115	4	transformation	transformation	NOUN
easat-1918	115	5	enables	enable	VERB
easat-1918	115	6	retailers	retailer	NOUN
easat-1918	115	7	to	to	PART
easat-1918	115	8	offer	offer	VERB
easat-1918	115	9	value	value	NOUN
easat-1918	115	10	-	-	PUNCT
easat-1918	115	11	added	add	VERB
easat-1918	115	12	services	service	NOUN
easat-1918	115	13	,	,	PUNCT
easat-1918	115	14	such	such	ADJ
easat-1918	115	15	as	as	ADP
easat-1918	115	16	real	real	ADJ
easat-1918	115	17	-	-	PUNCT
easat-1918	115	18	time	time	NOUN
easat-1918	115	19	inventory	inventory	NOUN
easat-1918	115	20	updates	update	NOUN
easat-1918	115	21	,	,	PUNCT
easat-1918	115	22	seamless	seamless	ADJ
easat-1918	115	23	omnichannel	omnichannel	NOUN
easat-1918	115	24	experiences	experience	NOUN
easat-1918	115	25	,	,	PUNCT
easat-1918	115	26	and	and	CCONJ
easat-1918	115	27	improved	improve	VERB
easat-1918	115	28	communication	communication	NOUN
easat-1918	115	29	channels	channel	NOUN
easat-1918	115	30	[	[	X
easat-1918	115	31	32	32	NUM
easat-1918	115	32	]	]	PUNCT
easat-1918	115	33	.	.	PUNCT
easat-1918	116	1	these	these	DET
easat-1918	116	2	advancements	advancement	NOUN
easat-1918	116	3	can	can	AUX
easat-1918	116	4	significantly	significantly	ADV
easat-1918	116	5	contribute	contribute	VERB
easat-1918	116	6	to	to	ADP
easat-1918	116	7	enhancing	enhance	VERB
easat-1918	116	8	customer	customer	NOUN
easat-1918	116	9	satisfaction	satisfaction	NOUN
easat-1918	116	10	in	in	ADP
easat-1918	116	11	the	the	DET
easat-1918	116	12	retail	retail	ADJ
easat-1918	116	13	industry	industry	NOUN
easat-1918	116	14	.	.	PUNCT
easat-1918	117	1	so	so	ADV
easat-1918	117	2	,	,	PUNCT
easat-1918	117	3	the	the	DET
easat-1918	117	4	following	follow	VERB
easat-1918	117	5	hypothesis	hypothesis	NOUN
easat-1918	117	6	(	(	PUNCT
easat-1918	117	7	h7	h7	PROPN
easat-1918	117	8	)	)	PUNCT
easat-1918	117	9	was	be	AUX
easat-1918	117	10	proposed	propose	VERB
easat-1918	117	11	:	:	PUNCT
easat-1918	117	12	digital	digital	ADJ
easat-1918	117	13	transformation	transformation	NOUN
easat-1918	117	14	has	have	VERB
easat-1918	117	15	a	a	DET
easat-1918	117	16	positive	positive	ADJ
easat-1918	117	17	effect	effect	NOUN
easat-1918	117	18	on	on	ADP
easat-1918	117	19	customer	customer	NOUN
easat-1918	117	20	satisfaction	satisfaction	NOUN
easat-1918	117	21	.	.	PUNCT
easat-1918	118	1	1847	1847	NUM
easat-1918	118	2	edelweiss	edelweiss	PROPN
easat-1918	118	3	applied	apply	VERB
easat-1918	118	4	science	science	NOUN
easat-1918	118	5	and	and	CCONJ
easat-1918	118	6	technology	technology	NOUN
easat-1918	118	7	issn	issn	PROPN
easat-1918	118	8	:	:	PUNCT
easat-1918	118	9	2576	2576	NUM
easat-1918	118	10	-	-	SYM
easat-1918	118	11	8484	8484	NUM
easat-1918	118	12	vol	vol	NOUN
easat-1918	118	13	.	.	PROPN
easat-1918	118	14	8	8	NUM
easat-1918	118	15	,	,	PUNCT
easat-1918	118	16	no	no	INTJ
easat-1918	118	17	.	.	NOUN
easat-1918	118	18	5	5	NUM
easat-1918	118	19	:	:	PUNCT
easat-1918	118	20	1843	1843	NUM
easat-1918	118	21	-	-	SYM
easat-1918	118	22	1853	1853	NUM
easat-1918	118	23	,	,	PUNCT
easat-1918	118	24	2024	2024	NUM
easat-1918	118	25	doi	doi	NOUN
easat-1918	118	26	:	:	PUNCT
easat-1918	118	27	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	118	28	©	©	PROPN
easat-1918	118	29	2024	2024	NUM
easat-1918	118	30	by	by	ADP
easat-1918	118	31	the	the	DET
easat-1918	118	32	authors	author	NOUN
easat-1918	118	33	;	;	PUNCT
easat-1918	118	34	licensee	licensee	PROPN
easat-1918	118	35	learning	learning	NOUN
easat-1918	118	36	gate	gate	NOUN
easat-1918	118	37	3	3	PROPN
easat-1918	118	38	.	.	PUNCT
easat-1918	118	39	research	research	NOUN
easat-1918	118	40	methodology	methodology	NOUN
easat-1918	118	41	3.1	3.1	NUM
easat-1918	118	42	.	.	PUNCT
easat-1918	119	1	research	research	NOUN
easat-1918	119	2	design	design	NOUN
easat-1918	119	3	this	this	DET
easat-1918	119	4	study	study	NOUN
easat-1918	119	5	employs	employ	VERB
easat-1918	119	6	a	a	DET
easat-1918	119	7	mixed	mixed	ADJ
easat-1918	119	8	-	-	PUNCT
easat-1918	119	9	methods	method	NOUN
easat-1918	119	10	research	research	NOUN
easat-1918	119	11	design	design	NOUN
easat-1918	119	12	,	,	PUNCT
easat-1918	119	13	combining	combine	VERB
easat-1918	119	14	both	both	CCONJ
easat-1918	119	15	quantitative	quantitative	ADJ
easat-1918	119	16	and	and	CCONJ
easat-1918	119	17	qualitative	qualitative	ADJ
easat-1918	119	18	approaches	approach	NOUN
easat-1918	119	19	to	to	PART
easat-1918	119	20	provide	provide	VERB
easat-1918	119	21	a	a	DET
easat-1918	119	22	comprehensive	comprehensive	ADJ
easat-1918	119	23	analysis	analysis	NOUN
easat-1918	119	24	of	of	ADP
easat-1918	119	25	the	the	DET
easat-1918	119	26	impact	impact	NOUN
easat-1918	119	27	of	of	ADP
easat-1918	119	28	digital	digital	ADJ
easat-1918	119	29	transformation	transformation	NOUN
easat-1918	119	30	on	on	ADP
easat-1918	119	31	customer	customer	NOUN
easat-1918	119	32	satisfaction	satisfaction	NOUN
easat-1918	119	33	in	in	ADP
easat-1918	119	34	the	the	DET
easat-1918	119	35	retail	retail	ADJ
easat-1918	119	36	industry	industry	NOUN
easat-1918	119	37	in	in	ADP
easat-1918	119	38	hanoi	hanoi	PROPN
easat-1918	119	39	.	.	PUNCT
easat-1918	120	1	the	the	DET
easat-1918	120	2	quantitative	quantitative	ADJ
easat-1918	120	3	approach	approach	NOUN
easat-1918	120	4	involves	involve	VERB
easat-1918	120	5	the	the	DET
easat-1918	120	6	collection	collection	NOUN
easat-1918	120	7	and	and	CCONJ
easat-1918	120	8	analysis	analysis	NOUN
easat-1918	120	9	of	of	ADP
easat-1918	120	10	numerical	numerical	ADJ
easat-1918	120	11	data	datum	NOUN
easat-1918	120	12	to	to	PART
easat-1918	120	13	identify	identify	VERB
easat-1918	120	14	patterns	pattern	NOUN
easat-1918	120	15	and	and	CCONJ
easat-1918	120	16	relationships	relationship	NOUN
easat-1918	120	17	,	,	PUNCT
easat-1918	120	18	while	while	SCONJ
easat-1918	120	19	the	the	DET
easat-1918	120	20	qualitative	qualitative	ADJ
easat-1918	120	21	approach	approach	NOUN
easat-1918	120	22	involves	involve	VERB
easat-1918	120	23	in	in	ADP
easat-1918	120	24	-	-	PUNCT
easat-1918	120	25	depth	depth	NOUN
easat-1918	120	26	interviews	interview	NOUN
easat-1918	120	27	and	and	CCONJ
easat-1918	120	28	thematic	thematic	ADJ
easat-1918	120	29	analysis	analysis	NOUN
easat-1918	120	30	to	to	PART
easat-1918	120	31	gain	gain	VERB
easat-1918	120	32	deeper	deep	ADJ
easat-1918	120	33	insights	insight	NOUN
easat-1918	120	34	into	into	ADP
easat-1918	120	35	customer	customer	NOUN
easat-1918	120	36	perceptions	perception	NOUN
easat-1918	120	37	and	and	CCONJ
easat-1918	120	38	experiences	experience	NOUN
easat-1918	120	39	.	.	PUNCT
easat-1918	121	1	3.2	3.2	NUM
easat-1918	121	2	.	.	PUNCT
easat-1918	122	1	data	datum	NOUN
easat-1918	122	2	collection	collection	NOUN
easat-1918	122	3	the	the	DET
easat-1918	122	4	data	datum	NOUN
easat-1918	122	5	used	use	VERB
easat-1918	122	6	in	in	ADP
easat-1918	122	7	this	this	DET
easat-1918	122	8	study	study	NOUN
easat-1918	122	9	were	be	AUX
easat-1918	122	10	collected	collect	VERB
easat-1918	122	11	through	through	ADP
easat-1918	122	12	a	a	DET
easat-1918	122	13	structured	structured	ADJ
easat-1918	122	14	survey	survey	NOUN
easat-1918	122	15	questionnaire	questionnaire	NOUN
easat-1918	122	16	.	.	PUNCT
easat-1918	123	1	the	the	DET
easat-1918	123	2	questionnaire	questionnaire	NOUN
easat-1918	123	3	was	be	AUX
easat-1918	123	4	designed	design	VERB
easat-1918	123	5	based	base	VERB
easat-1918	123	6	on	on	ADP
easat-1918	123	7	existing	exist	VERB
easat-1918	123	8	scales	scale	NOUN
easat-1918	123	9	from	from	ADP
easat-1918	123	10	the	the	DET
easat-1918	123	11	literature	literature	NOUN
easat-1918	123	12	,	,	PUNCT
easat-1918	123	13	with	with	ADP
easat-1918	123	14	modifications	modification	NOUN
easat-1918	123	15	to	to	PART
easat-1918	123	16	fit	fit	VERB
easat-1918	123	17	the	the	DET
easat-1918	123	18	context	context	NOUN
easat-1918	123	19	of	of	ADP
easat-1918	123	20	the	the	DET
easat-1918	123	21	retail	retail	ADJ
easat-1918	123	22	industry	industry	NOUN
easat-1918	123	23	in	in	ADP
easat-1918	123	24	hanoi	hanoi	PROPN
easat-1918	123	25	.	.	PUNCT
easat-1918	124	1	the	the	DET
easat-1918	124	2	survey	survey	NOUN
easat-1918	124	3	was	be	AUX
easat-1918	124	4	distributed	distribute	VERB
easat-1918	124	5	to	to	ADP
easat-1918	124	6	a	a	DET
easat-1918	124	7	sample	sample	NOUN
easat-1918	124	8	of	of	ADP
easat-1918	124	9	retail	retail	ADJ
easat-1918	124	10	customers	customer	NOUN
easat-1918	124	11	in	in	ADP
easat-1918	124	12	hanoi	hanoi	PROPN
easat-1918	124	13	,	,	PUNCT
easat-1918	124	14	selected	select	VERB
easat-1918	124	15	using	use	VERB
easat-1918	124	16	a	a	DET
easat-1918	124	17	stratified	stratified	ADJ
easat-1918	124	18	random	random	ADJ
easat-1918	124	19	sampling	sampling	NOUN
easat-1918	124	20	method	method	NOUN
easat-1918	124	21	to	to	PART
easat-1918	124	22	ensure	ensure	VERB
easat-1918	124	23	representation	representation	NOUN
easat-1918	124	24	across	across	ADP
easat-1918	124	25	different	different	ADJ
easat-1918	124	26	demographics	demographic	NOUN
easat-1918	124	27	,	,	PUNCT
easat-1918	124	28	including	include	VERB
easat-1918	124	29	age	age	NOUN
easat-1918	124	30	,	,	PUNCT
easat-1918	124	31	gender	gender	NOUN
easat-1918	124	32	,	,	PUNCT
easat-1918	124	33	income	income	NOUN
easat-1918	124	34	level	level	NOUN
easat-1918	124	35	,	,	PUNCT
easat-1918	124	36	and	and	CCONJ
easat-1918	124	37	shopping	shopping	NOUN
easat-1918	124	38	frequency	frequency	NOUN
easat-1918	124	39	.	.	PUNCT
easat-1918	125	1	the	the	DET
easat-1918	125	2	questionnaire	questionnaire	NOUN
easat-1918	125	3	consisted	consist	VERB
easat-1918	125	4	of	of	ADP
easat-1918	125	5	three	three	NUM
easat-1918	125	6	main	main	ADJ
easat-1918	125	7	sections	section	NOUN
easat-1918	125	8	.	.	PUNCT
easat-1918	126	1	the	the	DET
easat-1918	126	2	first	first	ADJ
easat-1918	126	3	section	section	NOUN
easat-1918	126	4	collected	collect	VERB
easat-1918	126	5	demographic	demographic	ADJ
easat-1918	126	6	information	information	NOUN
easat-1918	126	7	,	,	PUNCT
easat-1918	126	8	the	the	DET
easat-1918	126	9	second	second	ADJ
easat-1918	126	10	section	section	NOUN
easat-1918	126	11	measured	measure	VERB
easat-1918	126	12	customer	customer	NOUN
easat-1918	126	13	satisfaction	satisfaction	NOUN
easat-1918	126	14	using	use	VERB
easat-1918	126	15	a	a	DET
easat-1918	126	16	likert	likert	ADJ
easat-1918	126	17	scale	scale	NOUN
easat-1918	126	18	,	,	PUNCT
easat-1918	126	19	and	and	CCONJ
easat-1918	126	20	the	the	DET
easat-1918	126	21	third	third	ADJ
easat-1918	126	22	section	section	NOUN
easat-1918	126	23	assessed	assess	VERB
easat-1918	126	24	the	the	DET
easat-1918	126	25	perceived	perceive	VERB
easat-1918	126	26	impact	impact	NOUN
easat-1918	126	27	of	of	ADP
easat-1918	126	28	digital	digital	ADJ
easat-1918	126	29	transformation	transformation	NOUN
easat-1918	126	30	on	on	ADP
easat-1918	126	31	various	various	ADJ
easat-1918	126	32	aspects	aspect	NOUN
easat-1918	126	33	of	of	ADP
easat-1918	126	34	the	the	DET
easat-1918	126	35	shopping	shopping	NOUN
easat-1918	126	36	experience	experience	NOUN
easat-1918	126	37	.	.	PUNCT
easat-1918	127	1	the	the	DET
easat-1918	127	2	data	datum	NOUN
easat-1918	127	3	were	be	AUX
easat-1918	127	4	analyzed	analyze	VERB
easat-1918	127	5	using	use	VERB
easat-1918	127	6	statistical	statistical	ADJ
easat-1918	127	7	software	software	NOUN
easat-1918	127	8	,	,	PUNCT
easat-1918	127	9	with	with	ADP
easat-1918	127	10	techniques	technique	NOUN
easat-1918	127	11	such	such	ADJ
easat-1918	127	12	as	as	ADP
easat-1918	127	13	descriptive	descriptive	ADJ
easat-1918	127	14	statistics	statistic	NOUN
easat-1918	127	15	,	,	PUNCT
easat-1918	127	16	correlation	correlation	NOUN
easat-1918	127	17	analysis	analysis	NOUN
easat-1918	127	18	,	,	PUNCT
easat-1918	127	19	and	and	CCONJ
easat-1918	127	20	regression	regression	VERB
easat-1918	127	21	analysis	analysis	NOUN
easat-1918	127	22	employed	employ	VERB
easat-1918	127	23	to	to	PART
easat-1918	127	24	test	test	VERB
easat-1918	127	25	the	the	DET
easat-1918	127	26	research	research	NOUN
easat-1918	127	27	hypotheses	hypothesis	NOUN
easat-1918	127	28	.	.	PUNCT
easat-1918	128	1	data	datum	NOUN
easat-1918	128	2	collection	collection	NOUN
easat-1918	128	3	for	for	ADP
easat-1918	128	4	this	this	DET
easat-1918	128	5	study	study	NOUN
easat-1918	128	6	was	be	AUX
easat-1918	128	7	conducted	conduct	VERB
easat-1918	128	8	from	from	ADP
easat-1918	128	9	february	february	PROPN
easat-1918	128	10	to	to	ADP
easat-1918	128	11	april	april	PROPN
easat-1918	128	12	2024	2024	NUM
easat-1918	128	13	using	use	VERB
easat-1918	128	14	a	a	DET
easat-1918	128	15	structured	structured	ADJ
easat-1918	128	16	questionnaire	questionnaire	NOUN
easat-1918	128	17	created	create	VERB
easat-1918	128	18	with	with	ADP
easat-1918	128	19	google	google	PROPN
easat-1918	128	20	forms	form	NOUN
easat-1918	128	21	.	.	PUNCT
easat-1918	129	1	the	the	DET
easat-1918	129	2	questionnaire	questionnaire	NOUN
easat-1918	129	3	was	be	AUX
easat-1918	129	4	disseminated	disseminate	VERB
easat-1918	129	5	online	online	ADV
easat-1918	129	6	through	through	ADP
easat-1918	129	7	various	various	ADJ
easat-1918	129	8	e	e	NOUN
easat-1918	129	9	-	-	ADJ
easat-1918	129	10	commerce	commerce	NOUN
easat-1918	129	11	communities	community	NOUN
easat-1918	129	12	and	and	CCONJ
easat-1918	129	13	groups	group	NOUN
easat-1918	129	14	on	on	ADP
easat-1918	129	15	social	social	ADJ
easat-1918	129	16	media	medium	NOUN
easat-1918	129	17	platforms	platform	NOUN
easat-1918	129	18	to	to	PART
easat-1918	129	19	reach	reach	VERB
easat-1918	129	20	a	a	DET
easat-1918	129	21	wider	wide	ADJ
easat-1918	129	22	audience	audience	NOUN
easat-1918	129	23	of	of	ADP
easat-1918	129	24	individuals	individual	NOUN
easat-1918	129	25	familiar	familiar	ADJ
easat-1918	129	26	with	with	ADP
easat-1918	129	27	digital	digital	ADJ
easat-1918	129	28	transformation	transformation	NOUN
easat-1918	129	29	in	in	ADP
easat-1918	129	30	the	the	DET
easat-1918	129	31	retail	retail	ADJ
easat-1918	129	32	sector	sector	NOUN
easat-1918	129	33	.	.	PUNCT
easat-1918	130	1	this	this	DET
easat-1918	130	2	method	method	NOUN
easat-1918	130	3	allowed	allow	VERB
easat-1918	130	4	for	for	ADP
easat-1918	130	5	convenient	convenient	ADJ
easat-1918	130	6	access	access	NOUN
easat-1918	130	7	and	and	CCONJ
easat-1918	130	8	participation	participation	NOUN
easat-1918	130	9	for	for	ADP
easat-1918	130	10	respondents	respondent	NOUN
easat-1918	130	11	.	.	PUNCT
easat-1918	131	1	initially	initially	ADV
easat-1918	131	2	,	,	PUNCT
easat-1918	131	3	298	298	NUM
easat-1918	131	4	responses	response	NOUN
easat-1918	131	5	were	be	AUX
easat-1918	131	6	collected	collect	VERB
easat-1918	131	7	.	.	PUNCT
easat-1918	132	1	after	after	ADP
easat-1918	132	2	data	datum	NOUN
easat-1918	132	3	cleaning	cleaning	NOUN
easat-1918	132	4	,	,	PUNCT
easat-1918	132	5	which	which	PRON
easat-1918	132	6	involved	involve	VERB
easat-1918	132	7	removing	remove	VERB
easat-1918	132	8	incomplete	incomplete	ADJ
easat-1918	132	9	responses	response	NOUN
easat-1918	132	10	with	with	ADP
easat-1918	132	11	missing	miss	VERB
easat-1918	132	12	data	datum	NOUN
easat-1918	132	13	,	,	PUNCT
easat-1918	132	14	a	a	DET
easat-1918	132	15	final	final	ADJ
easat-1918	132	16	sample	sample	NOUN
easat-1918	132	17	of	of	ADP
easat-1918	132	18	362	362	NUM
easat-1918	132	19	valid	valid	ADJ
easat-1918	132	20	responses	response	NOUN
easat-1918	132	21	remained	remain	VERB
easat-1918	132	22	.	.	PUNCT
easat-1918	133	1	this	this	DET
easat-1918	133	2	sample	sample	NOUN
easat-1918	133	3	size	size	NOUN
easat-1918	133	4	is	be	AUX
easat-1918	133	5	deemed	deem	VERB
easat-1918	133	6	adequate	adequate	ADJ
easat-1918	133	7	for	for	ADP
easat-1918	133	8	analysis	analysis	NOUN
easat-1918	133	9	using	use	VERB
easat-1918	133	10	structural	structural	ADJ
easat-1918	133	11	equation	equation	NOUN
easat-1918	133	12	modeling	modeling	NOUN
easat-1918	133	13	,	,	PUNCT
easat-1918	133	14	given	give	VERB
easat-1918	133	15	the	the	DET
easat-1918	133	16	model	model	NOUN
easat-1918	133	17	's	's	PART
easat-1918	133	18	complexity	complexity	NOUN
easat-1918	133	19	with	with	ADP
easat-1918	133	20	15	15	NUM
easat-1918	133	21	latent	latent	NOUN
easat-1918	133	22	variables	variable	NOUN
easat-1918	133	23	[	[	X
easat-1918	133	24	33	33	NUM
easat-1918	133	25	]	]	PUNCT
easat-1918	133	26	.	.	PUNCT
easat-1918	134	1	3.3	3.3	NUM
easat-1918	134	2	.	.	PUNCT
easat-1918	135	1	measurement	measurement	NOUN
easat-1918	135	2	scales	scale	VERB
easat-1918	135	3	the	the	DET
easat-1918	135	4	study	study	NOUN
easat-1918	135	5	utilized	utilize	VERB
easat-1918	135	6	established	establish	VERB
easat-1918	135	7	measurement	measurement	NOUN
easat-1918	135	8	scales	scale	NOUN
easat-1918	135	9	to	to	PART
easat-1918	135	10	assess	assess	VERB
easat-1918	135	11	the	the	DET
easat-1918	135	12	key	key	ADJ
easat-1918	135	13	constructs	construct	NOUN
easat-1918	135	14	.	.	PUNCT
easat-1918	136	1	customer	customer	NOUN
easat-1918	136	2	satisfaction	satisfaction	NOUN
easat-1918	136	3	was	be	AUX
easat-1918	136	4	measured	measure	VERB
easat-1918	136	5	using	use	VERB
easat-1918	136	6	a	a	DET
easat-1918	136	7	five	five	NUM
easat-1918	136	8	-	-	PUNCT
easat-1918	136	9	point	point	NOUN
easat-1918	136	10	likert	likert	ADJ
easat-1918	136	11	scale	scale	NOUN
easat-1918	136	12	,	,	PUNCT
easat-1918	136	13	with	with	ADP
easat-1918	136	14	items	item	NOUN
easat-1918	136	15	adapted	adapt	VERB
easat-1918	136	16	from	from	ADP
easat-1918	136	17	the	the	DET
easat-1918	136	18	servqual	servqual	ADJ
easat-1918	136	19	model	model	NOUN
easat-1918	136	20	[	[	X
easat-1918	136	21	16	16	NUM
easat-1918	136	22	]	]	PUNCT
easat-1918	136	23	.	.	PUNCT
easat-1918	137	1	the	the	DET
easat-1918	137	2	perceived	perceive	VERB
easat-1918	137	3	impact	impact	NOUN
easat-1918	137	4	of	of	ADP
easat-1918	137	5	digital	digital	ADJ
easat-1918	137	6	transformation	transformation	NOUN
easat-1918	137	7	was	be	AUX
easat-1918	137	8	measured	measure	VERB
easat-1918	137	9	using	use	VERB
easat-1918	137	10	scales	scale	NOUN
easat-1918	137	11	developed	develop	VERB
easat-1918	137	12	in	in	ADP
easat-1918	137	13	prior	prior	ADJ
easat-1918	137	14	studies	study	NOUN
easat-1918	137	15	on	on	ADP
easat-1918	137	16	digital	digital	ADJ
easat-1918	137	17	technologies	technology	NOUN
easat-1918	137	18	in	in	ADP
easat-1918	137	19	retail	retail	ADJ
easat-1918	137	20	[	[	X
easat-1918	137	21	9	9	NUM
easat-1918	137	22	]	]	PUNCT
easat-1918	137	23	,	,	PUNCT
easat-1918	137	24	with	with	ADP
easat-1918	137	25	items	item	NOUN
easat-1918	137	26	tailored	tailor	VERB
easat-1918	137	27	to	to	PART
easat-1918	137	28	capture	capture	VERB
easat-1918	137	29	the	the	DET
easat-1918	137	30	specific	specific	ADJ
easat-1918	137	31	aspects	aspect	NOUN
easat-1918	137	32	of	of	ADP
easat-1918	137	33	digital	digital	ADJ
easat-1918	137	34	transformation	transformation	NOUN
easat-1918	137	35	relevant	relevant	ADJ
easat-1918	137	36	to	to	ADP
easat-1918	137	37	the	the	DET
easat-1918	137	38	hanoi	hanoi	ADJ
easat-1918	137	39	retail	retail	ADJ
easat-1918	137	40	market	market	NOUN
easat-1918	137	41	.	.	PUNCT
easat-1918	138	1	3.4	3.4	NUM
easat-1918	138	2	.	.	PUNCT
easat-1918	139	1	data	datum	NOUN
easat-1918	139	2	analysis	analysis	NOUN
easat-1918	139	3	the	the	DET
easat-1918	139	4	data	data	NOUN
easat-1918	139	5	analysis	analysis	NOUN
easat-1918	139	6	followed	follow	VERB
easat-1918	139	7	a	a	DET
easat-1918	139	8	two	two	NUM
easat-1918	139	9	-	-	PUNCT
easat-1918	139	10	step	step	NOUN
easat-1918	139	11	process	process	NOUN
easat-1918	139	12	.	.	PUNCT
easat-1918	140	1	first	first	ADV
easat-1918	140	2	,	,	PUNCT
easat-1918	140	3	the	the	DET
easat-1918	140	4	quantitative	quantitative	ADJ
easat-1918	140	5	data	datum	NOUN
easat-1918	140	6	were	be	AUX
easat-1918	140	7	analyzed	analyze	VERB
easat-1918	140	8	using	use	VERB
easat-1918	140	9	descriptive	descriptive	ADJ
easat-1918	140	10	and	and	CCONJ
easat-1918	140	11	inferential	inferential	ADJ
easat-1918	140	12	statistics	statistic	NOUN
easat-1918	140	13	to	to	PART
easat-1918	140	14	test	test	VERB
easat-1918	140	15	the	the	DET
easat-1918	140	16	hypotheses	hypothesis	NOUN
easat-1918	140	17	.	.	PUNCT
easat-1918	141	1	techniques	technique	NOUN
easat-1918	141	2	such	such	ADJ
easat-1918	141	3	as	as	ADP
easat-1918	141	4	multiple	multiple	ADJ
easat-1918	141	5	regression	regression	NOUN
easat-1918	141	6	analysis	analysis	NOUN
easat-1918	141	7	were	be	AUX
easat-1918	141	8	employed	employ	VERB
easat-1918	141	9	to	to	PART
easat-1918	141	10	examine	examine	VERB
easat-1918	141	11	the	the	DET
easat-1918	141	12	relationships	relationship	NOUN
easat-1918	141	13	between	between	ADP
easat-1918	141	14	digital	digital	ADJ
easat-1918	141	15	transformation	transformation	NOUN
easat-1918	141	16	and	and	CCONJ
easat-1918	141	17	customer	customer	NOUN
easat-1918	141	18	satisfaction	satisfaction	NOUN
easat-1918	141	19	.	.	PUNCT
easat-1918	142	1	the	the	DET
easat-1918	142	2	reliability	reliability	NOUN
easat-1918	142	3	and	and	CCONJ
easat-1918	142	4	validity	validity	NOUN
easat-1918	142	5	of	of	ADP
easat-1918	142	6	the	the	DET
easat-1918	142	7	measurement	measurement	NOUN
easat-1918	142	8	scales	scale	NOUN
easat-1918	142	9	were	be	AUX
easat-1918	142	10	assessed	assess	VERB
easat-1918	142	11	using	use	VERB
easat-1918	142	12	cronbach	cronbach	NOUN
easat-1918	142	13	's	's	PART
easat-1918	142	14	alpha	alpha	NOUN
easat-1918	142	15	and	and	CCONJ
easat-1918	142	16	confirmatory	confirmatory	NOUN
easat-1918	142	17	factor	factor	NOUN
easat-1918	142	18	analysis	analysis	NOUN
easat-1918	142	19	.	.	PUNCT
easat-1918	143	1	second	second	ADJ
easat-1918	143	2	,	,	PUNCT
easat-1918	143	3	the	the	DET
easat-1918	143	4	qualitative	qualitative	ADJ
easat-1918	143	5	data	datum	NOUN
easat-1918	143	6	were	be	AUX
easat-1918	143	7	analyzed	analyze	VERB
easat-1918	143	8	using	use	VERB
easat-1918	143	9	thematic	thematic	ADJ
easat-1918	143	10	analysis	analysis	NOUN
easat-1918	143	11	,	,	PUNCT
easat-1918	143	12	following	follow	VERB
easat-1918	143	13	the	the	DET
easat-1918	143	14	steps	step	NOUN
easat-1918	143	15	outlined	outline	VERB
easat-1918	143	16	by	by	ADP
easat-1918	143	17	[	[	X
easat-1918	143	18	34	34	NUM
easat-1918	143	19	]	]	PUNCT
easat-1918	143	20	.	.	PUNCT
easat-1918	144	1	this	this	PRON
easat-1918	144	2	involved	involve	VERB
easat-1918	144	3	familiarization	familiarization	NOUN
easat-1918	144	4	with	with	ADP
easat-1918	144	5	the	the	DET
easat-1918	144	6	data	data	NOUN
easat-1918	144	7	,	,	PUNCT
easat-1918	144	8	coding	coding	NOUN
easat-1918	144	9	,	,	PUNCT
easat-1918	144	10	theme	theme	NOUN
easat-1918	144	11	development	development	NOUN
easat-1918	144	12	,	,	PUNCT
easat-1918	144	13	and	and	CCONJ
easat-1918	144	14	reviewing	review	VERB
easat-1918	144	15	the	the	DET
easat-1918	144	16	themes	theme	NOUN
easat-1918	144	17	to	to	PART
easat-1918	144	18	ensure	ensure	VERB
easat-1918	144	19	they	they	PRON
easat-1918	144	20	accurately	accurately	ADV
easat-1918	144	21	captured	capture	VERB
easat-1918	144	22	the	the	DET
easat-1918	144	23	key	key	ADJ
easat-1918	144	24	aspects	aspect	NOUN
easat-1918	144	25	of	of	ADP
easat-1918	144	26	customers	customer	NOUN
easat-1918	144	27	'	'	PART
easat-1918	144	28	experiences	experience	NOUN
easat-1918	144	29	and	and	CCONJ
easat-1918	144	30	perceptions	perception	NOUN
easat-1918	144	31	.	.	PUNCT
easat-1918	145	1	3.5	3.5	NUM
easat-1918	145	2	.	.	PUNCT
easat-1918	145	3	research	research	NOUN
easat-1918	145	4	ethics	ethic	NOUN
easat-1918	145	5	the	the	DET
easat-1918	145	6	study	study	NOUN
easat-1918	145	7	adhered	adhere	VERB
easat-1918	145	8	to	to	ADP
easat-1918	145	9	ethical	ethical	ADJ
easat-1918	145	10	principles	principle	NOUN
easat-1918	145	11	in	in	ADP
easat-1918	145	12	research	research	NOUN
easat-1918	145	13	,	,	PUNCT
easat-1918	145	14	including	include	VERB
easat-1918	145	15	obtaining	obtain	VERB
easat-1918	145	16	informed	informed	ADJ
easat-1918	145	17	consent	consent	NOUN
easat-1918	145	18	from	from	ADP
easat-1918	145	19	all	all	DET
easat-1918	145	20	participants	participant	NOUN
easat-1918	145	21	,	,	PUNCT
easat-1918	145	22	ensuring	ensure	VERB
easat-1918	145	23	confidentiality	confidentiality	NOUN
easat-1918	145	24	,	,	PUNCT
easat-1918	145	25	and	and	CCONJ
easat-1918	145	26	protecting	protect	VERB
easat-1918	145	27	the	the	DET
easat-1918	145	28	privacy	privacy	NOUN
easat-1918	145	29	of	of	ADP
easat-1918	145	30	the	the	DET
easat-1918	145	31	respondents	respondent	NOUN
easat-1918	145	32	.	.	PUNCT
easat-1918	146	1	the	the	DET
easat-1918	146	2	data	datum	NOUN
easat-1918	146	3	collected	collect	VERB
easat-1918	146	4	1848	1848	NUM
easat-1918	146	5	edelweiss	edelweiss	PROPN
easat-1918	146	6	applied	apply	VERB
easat-1918	146	7	science	science	NOUN
easat-1918	146	8	and	and	CCONJ
easat-1918	146	9	technology	technology	NOUN
easat-1918	146	10	issn	issn	PROPN
easat-1918	146	11	:	:	PUNCT
easat-1918	146	12	2576	2576	NUM
easat-1918	146	13	-	-	SYM
easat-1918	146	14	8484	8484	NUM
easat-1918	146	15	vol	vol	NOUN
easat-1918	146	16	.	.	PROPN
easat-1918	146	17	8	8	NUM
easat-1918	146	18	,	,	PUNCT
easat-1918	146	19	no	no	INTJ
easat-1918	146	20	.	.	NOUN
easat-1918	146	21	5	5	NUM
easat-1918	146	22	:	:	PUNCT
easat-1918	146	23	1843	1843	NUM
easat-1918	146	24	-	-	SYM
easat-1918	146	25	1853	1853	NUM
easat-1918	146	26	,	,	PUNCT
easat-1918	146	27	2024	2024	NUM
easat-1918	146	28	doi	doi	NOUN
easat-1918	146	29	:	:	PUNCT
easat-1918	146	30	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	146	31	©	©	PROPN
easat-1918	146	32	2024	2024	NUM
easat-1918	146	33	by	by	ADP
easat-1918	146	34	the	the	DET
easat-1918	146	35	authors	author	NOUN
easat-1918	146	36	;	;	PUNCT
easat-1918	146	37	licensee	licensee	PROPN
easat-1918	146	38	learning	learning	NOUN
easat-1918	146	39	gate	gate	NOUN
easat-1918	146	40	were	be	AUX
easat-1918	146	41	used	use	VERB
easat-1918	146	42	solely	solely	ADV
easat-1918	146	43	for	for	ADP
easat-1918	146	44	research	research	NOUN
easat-1918	146	45	purposes	purpose	NOUN
easat-1918	146	46	,	,	PUNCT
easat-1918	146	47	and	and	CCONJ
easat-1918	146	48	participants	participant	NOUN
easat-1918	146	49	were	be	AUX
easat-1918	146	50	informed	inform	VERB
easat-1918	146	51	of	of	ADP
easat-1918	146	52	their	their	PRON
easat-1918	146	53	right	right	NOUN
easat-1918	146	54	to	to	PART
easat-1918	146	55	withdraw	withdraw	VERB
easat-1918	146	56	from	from	ADP
easat-1918	146	57	the	the	DET
easat-1918	146	58	study	study	NOUN
easat-1918	146	59	at	at	ADP
easat-1918	146	60	any	any	DET
easat-1918	146	61	time	time	NOUN
easat-1918	146	62	without	without	ADP
easat-1918	146	63	any	any	DET
easat-1918	146	64	consequences	consequence	NOUN
easat-1918	146	65	.	.	PUNCT
easat-1918	147	1	4	4	X
easat-1918	147	2	.	.	NOUN
easat-1918	147	3	results	result	NOUN
easat-1918	147	4	and	and	CCONJ
easat-1918	147	5	discussion	discussion	NOUN
easat-1918	147	6	4.1	4.1	NUM
easat-1918	147	7	.	.	PUNCT
easat-1918	148	1	survey	survey	NOUN
easat-1918	148	2	sample	sample	NOUN
easat-1918	148	3	characteristics	characteristic	VERB
easat-1918	148	4	the	the	DET
easat-1918	148	5	analysis	analysis	NOUN
easat-1918	148	6	utilized	utilize	VERB
easat-1918	148	7	data	datum	NOUN
easat-1918	148	8	from	from	ADP
easat-1918	148	9	362	362	NUM
easat-1918	148	10	valid	valid	ADJ
easat-1918	148	11	samples	sample	NOUN
easat-1918	148	12	categorized	categorize	VERB
easat-1918	148	13	by	by	ADP
easat-1918	148	14	various	various	ADJ
easat-1918	148	15	criteria	criterion	NOUN
easat-1918	148	16	,	,	PUNCT
easat-1918	148	17	including	include	VERB
easat-1918	148	18	sex	sex	NOUN
easat-1918	148	19	,	,	PUNCT
easat-1918	148	20	income	income	NOUN
easat-1918	148	21	and	and	CCONJ
easat-1918	148	22	education	education	NOUN
easat-1918	148	23	.	.	PUNCT
easat-1918	149	1	table	table	NOUN
easat-1918	149	2	1	1	NUM
easat-1918	149	3	provides	provide	VERB
easat-1918	149	4	detailed	detailed	ADJ
easat-1918	149	5	information	information	NOUN
easat-1918	149	6	on	on	ADP
easat-1918	149	7	sample	sample	NOUN
easat-1918	149	8	characteristics	characteristic	NOUN
easat-1918	149	9	as	as	SCONJ
easat-1918	149	10	follows	follow	VERB
easat-1918	149	11	:	:	PUNCT
easat-1918	149	12	table	table	NOUN
easat-1918	149	13	1	1	NUM
easat-1918	149	14	.	.	PUNCT
easat-1918	149	15	survey	survey	NOUN
easat-1918	149	16	sample	sample	NOUN
easat-1918	149	17	information	information	NOUN
easat-1918	149	18	.	.	PUNCT
easat-1918	150	1	criteria	criterion	NOUN
easat-1918	150	2	frequency	frequency	NOUN
easat-1918	150	3	(	(	PUNCT
easat-1918	150	4	responses	response	NOUN
easat-1918	150	5	)	)	PUNCT
easat-1918	150	6	percentage	percentage	NOUN
easat-1918	150	7	(	(	PUNCT
easat-1918	150	8	%	%	NOUN
easat-1918	150	9	)	)	PUNCT
easat-1918	150	10	sex	sex	NOUN
easat-1918	150	11	male	male	NOUN
easat-1918	150	12	164	164	NUM
easat-1918	150	13	45.3	45.3	NUM
easat-1918	150	14	female	female	ADJ
easat-1918	150	15	198	198	NUM
easat-1918	150	16	54.7	54.7	NUM
easat-1918	150	17	age	age	NOUN
easat-1918	150	18	less	less	ADJ
easat-1918	150	19	than	than	ADP
easat-1918	150	20	22	22	NUM
easat-1918	150	21	78	78	NUM
easat-1918	150	22	21.5	21.5	NUM
easat-1918	150	23	22	22	NUM
easat-1918	150	24	to	to	ADP
easat-1918	150	25	less	less	ADJ
easat-1918	150	26	than	than	ADP
easat-1918	150	27	35	35	NUM
easat-1918	150	28	109	109	NUM
easat-1918	150	29	30.1	30.1	NUM
easat-1918	150	30	35	35	NUM
easat-1918	150	31	to	to	ADP
easat-1918	150	32	less	less	ADJ
easat-1918	150	33	than	than	ADP
easat-1918	150	34	55	55	NUM
easat-1918	150	35	107	107	NUM
easat-1918	150	36	29.6	29.6	NUM
easat-1918	150	37	55	55	NUM
easat-1918	150	38	and	and	CCONJ
easat-1918	150	39	above	above	ADP
easat-1918	150	40	68	68	NUM
easat-1918	150	41	18.8	18.8	NUM
easat-1918	150	42	education	education	NOUN
easat-1918	150	43	secondary	secondary	ADJ
easat-1918	150	44	school	school	NOUN
easat-1918	150	45	and	and	CCONJ
easat-1918	150	46	lower	low	ADJ
easat-1918	150	47	12	12	NUM
easat-1918	150	48	3.3	3.3	NUM
easat-1918	150	49	high	high	ADJ
easat-1918	150	50	school	school	NOUN
easat-1918	150	51	49	49	NUM
easat-1918	150	52	13.5	13.5	NUM
easat-1918	150	53	vocational	vocational	NOUN
easat-1918	150	54	128	128	NUM
easat-1918	150	55	35.4	35.4	NUM
easat-1918	150	56	bachelor	bachelor	NOUN
easat-1918	150	57	and	and	CCONJ
easat-1918	150	58	higher	high	ADJ
easat-1918	150	59	173	173	NUM
easat-1918	150	60	47.8	47.8	NUM
easat-1918	150	61	monthly	monthly	ADJ
easat-1918	150	62	income	income	NOUN
easat-1918	150	63	(	(	PUNCT
easat-1918	150	64	million	million	NUM
easat-1918	150	65	vnd	vnd	PROPN
easat-1918	150	66	/	/	SYM
easat-1918	150	67	month	month	NOUN
easat-1918	150	68	)	)	PUNCT
easat-1918	151	1	less	less	ADJ
easat-1918	151	2	than	than	ADP
easat-1918	151	3	10	10	NUM
easat-1918	151	4	157	157	NUM
easat-1918	151	5	43.4	43.4	NUM
easat-1918	151	6	10	10	NUM
easat-1918	151	7	to	to	ADP
easat-1918	151	8	less	less	ADJ
easat-1918	151	9	than	than	ADP
easat-1918	151	10	20	20	NUM
easat-1918	151	11	131	131	NUM
easat-1918	151	12	36.2	36.2	NUM
easat-1918	151	13	20	20	NUM
easat-1918	151	14	and	and	CCONJ
easat-1918	151	15	above	above	ADP
easat-1918	151	16	74	74	NUM
easat-1918	151	17	20.4	20.4	NUM
easat-1918	151	18	total	total	NOUN
easat-1918	151	19	362	362	NUM
easat-1918	151	20	100.0	100.0	NUM
easat-1918	151	21	4.2	4.2	NUM
easat-1918	151	22	.	.	PUNCT
easat-1918	152	1	hypothesis	hypothesis	NOUN
easat-1918	152	2	testing	testing	NOUN
easat-1918	152	3	results	result	NOUN
easat-1918	152	4	table	table	NOUN
easat-1918	152	5	2	2	NUM
easat-1918	152	6	presents	present	VERB
easat-1918	152	7	the	the	DET
easat-1918	152	8	reliability	reliability	NOUN
easat-1918	152	9	assessment	assessment	NOUN
easat-1918	152	10	of	of	ADP
easat-1918	152	11	the	the	DET
easat-1918	152	12	four	four	NUM
easat-1918	152	13	latent	latent	NOUN
easat-1918	152	14	variables	variable	NOUN
easat-1918	152	15	:	:	PUNCT
easat-1918	152	16	customer	customer	NOUN
easat-1918	152	17	satisfaction	satisfaction	NOUN
easat-1918	152	18	,	,	PUNCT
easat-1918	152	19	digital	digital	ADJ
easat-1918	152	20	transformation	transformation	NOUN
easat-1918	152	21	,	,	PUNCT
easat-1918	152	22	perceived	perceive	VERB
easat-1918	152	23	value	value	NOUN
easat-1918	152	24	,	,	PUNCT
easat-1918	152	25	and	and	CCONJ
easat-1918	152	26	technology	technology	NOUN
easat-1918	152	27	acceptance	acceptance	NOUN
easat-1918	152	28	.	.	PUNCT
easat-1918	153	1	the	the	DET
easat-1918	153	2	table	table	NOUN
easat-1918	153	3	displays	display	VERB
easat-1918	153	4	four	four	NUM
easat-1918	153	5	reliability	reliability	NOUN
easat-1918	153	6	measures	measure	NOUN
easat-1918	153	7	:	:	PUNCT
easat-1918	153	8	cronbach	cronbach	PROPN
easat-1918	153	9	's	's	PART
easat-1918	153	10	alpha	alpha	NOUN
easat-1918	153	11	,	,	PUNCT
easat-1918	153	12	composite	composite	ADJ
easat-1918	153	13	reliability	reliability	NOUN
easat-1918	153	14	,	,	PUNCT
easat-1918	153	15	composite	composite	ADJ
easat-1918	153	16	reliability	reliability	NOUN
easat-1918	153	17	(	(	PUNCT
easat-1918	153	18	rho_c	rho_c	NOUN
easat-1918	153	19	)	)	PUNCT
easat-1918	153	20	,	,	PUNCT
easat-1918	153	21	and	and	CCONJ
easat-1918	153	22	average	average	ADJ
easat-1918	153	23	variance	variance	NOUN
easat-1918	153	24	extracted	extract	VERB
easat-1918	153	25	.	.	PUNCT
easat-1918	154	1	all	all	DET
easat-1918	154	2	four	four	NUM
easat-1918	154	3	latent	latent	NOUN
easat-1918	154	4	variables	variable	NOUN
easat-1918	154	5	demonstrate	demonstrate	VERB
easat-1918	154	6	satisfactory	satisfactory	ADJ
easat-1918	154	7	reliability	reliability	NOUN
easat-1918	154	8	and	and	CCONJ
easat-1918	154	9	convergent	convergent	NOUN
easat-1918	154	10	validity	validity	NOUN
easat-1918	154	11	,	,	PUNCT
easat-1918	154	12	with	with	ADP
easat-1918	154	13	cronbach	cronbach	PROPN
easat-1918	154	14	's	's	PART
easat-1918	154	15	alpha	alpha	NOUN
easat-1918	154	16	,	,	PUNCT
easat-1918	154	17	cr	cr	PROPN
easat-1918	154	18	,	,	PUNCT
easat-1918	154	19	and	and	CCONJ
easat-1918	154	20	rho_c	rho_c	NOUN
easat-1918	154	21	values	value	NOUN
easat-1918	154	22	exceeding	exceed	VERB
easat-1918	154	23	the	the	DET
easat-1918	154	24	recommended	recommend	VERB
easat-1918	154	25	threshold	threshold	NOUN
easat-1918	154	26	of	of	ADP
easat-1918	154	27	0.7	0.7	NUM
easat-1918	154	28	,	,	PUNCT
easat-1918	154	29	indicating	indicate	VERB
easat-1918	154	30	good	good	ADJ
easat-1918	154	31	internal	internal	ADJ
easat-1918	154	32	consistency	consistency	NOUN
easat-1918	154	33	[	[	X
easat-1918	154	34	35	35	NUM
easat-1918	154	35	]	]	PUNCT
easat-1918	154	36	.	.	PUNCT
easat-1918	155	1	additionally	additionally	ADV
easat-1918	155	2	,	,	PUNCT
easat-1918	155	3	all	all	DET
easat-1918	155	4	ave	ave	PROPN
easat-1918	155	5	values	value	NOUN
easat-1918	155	6	surpass	surpass	VERB
easat-1918	155	7	0.5	0.5	NUM
easat-1918	155	8	,	,	PUNCT
easat-1918	155	9	suggesting	suggest	VERB
easat-1918	155	10	that	that	SCONJ
easat-1918	155	11	the	the	DET
easat-1918	155	12	indicators	indicator	NOUN
easat-1918	155	13	effectively	effectively	ADV
easat-1918	155	14	capture	capture	VERB
easat-1918	155	15	the	the	DET
easat-1918	155	16	variance	variance	NOUN
easat-1918	155	17	in	in	ADP
easat-1918	155	18	their	their	PRON
easat-1918	155	19	respective	respective	ADJ
easat-1918	155	20	constructs	construct	NOUN
easat-1918	155	21	[	[	X
easat-1918	155	22	36	36	NUM
easat-1918	155	23	]	]	PUNCT
easat-1918	155	24	.	.	PUNCT
easat-1918	156	1	these	these	DET
easat-1918	156	2	results	result	NOUN
easat-1918	156	3	support	support	VERB
easat-1918	156	4	the	the	DET
easat-1918	156	5	reliability	reliability	NOUN
easat-1918	156	6	and	and	CCONJ
easat-1918	156	7	convergent	convergent	ADJ
easat-1918	156	8	validity	validity	NOUN
easat-1918	156	9	of	of	ADP
easat-1918	156	10	the	the	DET
easat-1918	156	11	measurement	measurement	NOUN
easat-1918	156	12	model	model	NOUN
easat-1918	156	13	for	for	ADP
easat-1918	156	14	further	further	ADJ
easat-1918	156	15	analysis	analysis	NOUN
easat-1918	156	16	.	.	PUNCT
easat-1918	157	1	table	table	NOUN
easat-1918	157	2	2	2	NUM
easat-1918	157	3	.	.	PUNCT
easat-1918	157	4	reliability	reliability	NOUN
easat-1918	157	5	assessment	assessment	NOUN
easat-1918	157	6	of	of	ADP
easat-1918	157	7	variables	variable	NOUN
easat-1918	157	8	in	in	ADP
easat-1918	157	9	the	the	DET
easat-1918	157	10	model	model	NOUN
easat-1918	157	11	.	.	PUNCT
easat-1918	158	1	cronbach	cronbach	PROPN
easat-1918	158	2	's	's	PART
easat-1918	158	3	alpha	alpha	ADJ
easat-1918	158	4	composite	composite	ADJ
easat-1918	158	5	reliability	reliability	NOUN
easat-1918	158	6	(	(	PUNCT
easat-1918	158	7	cr	cr	NOUN
easat-1918	158	8	)	)	PUNCT
easat-1918	158	9	composite	composite	ADJ
easat-1918	158	10	reliability	reliability	NOUN
easat-1918	158	11	(	(	PUNCT
easat-1918	158	12	rho_c	rho_c	NOUN
easat-1918	158	13	)	)	PUNCT
easat-1918	158	14	average	average	ADJ
easat-1918	158	15	variance	variance	NOUN
easat-1918	158	16	extracted	extract	VERB
easat-1918	158	17	(	(	PUNCT
easat-1918	158	18	ave	ave	NOUN
easat-1918	158	19	)	)	PUNCT
easat-1918	158	20	customer	customer	NOUN
easat-1918	158	21	satisfaction	satisfaction	NOUN
easat-1918	158	22	0.796	0.796	NUM
easat-1918	158	23	0.796	0.796	NUM
easat-1918	158	24	0.880	0.880	NUM
easat-1918	158	25	0.710	0.710	NUM
easat-1918	158	26	digital	digital	ADJ
easat-1918	158	27	transformation	transformation	NOUN
easat-1918	158	28	0.757	0.757	NUM
easat-1918	158	29	0.758	0.758	NUM
easat-1918	158	30	0.846	0.846	NUM
easat-1918	158	31	0.578	0.578	NUM
easat-1918	158	32	perceived	perceive	VERB
easat-1918	158	33	value	value	NOUN
easat-1918	158	34	0.780	0.780	NUM
easat-1918	158	35	0.825	0.825	NUM
easat-1918	158	36	0.858	0.858	NUM
easat-1918	158	37	0.603	0.603	NUM
easat-1918	158	38	technology	technology	NOUN
easat-1918	158	39	acceptance	acceptance	NOUN
easat-1918	158	40	0.770	0.770	NUM
easat-1918	158	41	0.771	0.771	NUM
easat-1918	158	42	0.853	0.853	NUM
easat-1918	158	43	0.591	0.591	NUM
easat-1918	158	44	table	table	NOUN
easat-1918	158	45	3	3	NUM
easat-1918	158	46	presents	present	VERB
easat-1918	158	47	the	the	DET
easat-1918	158	48	outer	outer	ADJ
easat-1918	158	49	loading	loading	NOUN
easat-1918	158	50	coefficients	coefficient	NOUN
easat-1918	158	51	,	,	PUNCT
easat-1918	158	52	reflecting	reflect	VERB
easat-1918	158	53	the	the	DET
easat-1918	158	54	correlations	correlation	NOUN
easat-1918	158	55	between	between	ADP
easat-1918	158	56	each	each	DET
easat-1918	158	57	observed	observe	VERB
easat-1918	158	58	item	item	NOUN
easat-1918	158	59	and	and	CCONJ
easat-1918	158	60	its	its	PRON
easat-1918	158	61	corresponding	corresponding	ADJ
easat-1918	158	62	latent	latent	NOUN
easat-1918	158	63	variable	variable	NOUN
easat-1918	158	64	.	.	PUNCT
easat-1918	159	1	higher	high	ADJ
easat-1918	159	2	loadings	loading	NOUN
easat-1918	159	3	indicate	indicate	VERB
easat-1918	159	4	a	a	DET
easat-1918	159	5	stronger	strong	ADJ
easat-1918	159	6	association	association	NOUN
easat-1918	159	7	between	between	ADP
easat-1918	159	8	the	the	DET
easat-1918	159	9	1849	1849	NUM
easat-1918	159	10	edelweiss	edelweiss	PROPN
easat-1918	159	11	applied	apply	VERB
easat-1918	159	12	science	science	NOUN
easat-1918	159	13	and	and	CCONJ
easat-1918	159	14	technology	technology	NOUN
easat-1918	159	15	issn	issn	PROPN
easat-1918	159	16	:	:	PUNCT
easat-1918	159	17	2576	2576	NUM
easat-1918	159	18	-	-	SYM
easat-1918	159	19	8484	8484	NUM
easat-1918	159	20	vol	vol	NOUN
easat-1918	159	21	.	.	PROPN
easat-1918	159	22	8	8	NUM
easat-1918	159	23	,	,	PUNCT
easat-1918	159	24	no	no	INTJ
easat-1918	159	25	.	.	NOUN
easat-1918	159	26	5	5	NUM
easat-1918	159	27	:	:	PUNCT
easat-1918	159	28	1843	1843	NUM
easat-1918	159	29	-	-	SYM
easat-1918	159	30	1853	1853	NUM
easat-1918	159	31	,	,	PUNCT
easat-1918	159	32	2024	2024	NUM
easat-1918	159	33	doi	doi	NOUN
easat-1918	159	34	:	:	PUNCT
easat-1918	159	35	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	159	36	©	©	PROPN
easat-1918	159	37	2024	2024	NUM
easat-1918	159	38	by	by	ADP
easat-1918	159	39	the	the	DET
easat-1918	159	40	authors	author	NOUN
easat-1918	159	41	;	;	PUNCT
easat-1918	159	42	licensee	licensee	PROPN
easat-1918	159	43	learning	learn	VERB
easat-1918	159	44	gate	gate	NOUN
easat-1918	159	45	item	item	NOUN
easat-1918	159	46	and	and	CCONJ
easat-1918	159	47	its	its	PRON
easat-1918	159	48	intended	intend	VERB
easat-1918	159	49	construct	construct	NOUN
easat-1918	159	50	.	.	PUNCT
easat-1918	160	1	as	as	SCONJ
easat-1918	160	2	depicted	depict	VERB
easat-1918	160	3	in	in	ADP
easat-1918	160	4	the	the	DET
easat-1918	160	5	table	table	NOUN
easat-1918	160	6	,	,	PUNCT
easat-1918	160	7	all	all	DET
easat-1918	160	8	items	item	NOUN
easat-1918	160	9	exhibit	exhibit	VERB
easat-1918	160	10	outer	outer	ADJ
easat-1918	160	11	loadings	loading	NOUN
easat-1918	160	12	exceeding	exceed	VERB
easat-1918	160	13	the	the	DET
easat-1918	160	14	recommended	recommend	VERB
easat-1918	160	15	threshold	threshold	NOUN
easat-1918	160	16	of	of	ADP
easat-1918	160	17	0.7	0.7	NUM
easat-1918	160	18	,	,	PUNCT
easat-1918	160	19	signifying	signify	VERB
easat-1918	160	20	adequate	adequate	ADJ
easat-1918	160	21	convergent	convergent	NOUN
easat-1918	160	22	validity	validity	NOUN
easat-1918	160	23	at	at	ADP
easat-1918	160	24	the	the	DET
easat-1918	160	25	item	item	NOUN
easat-1918	160	26	level	level	NOUN
easat-1918	160	27	[	[	X
easat-1918	160	28	37	37	NUM
easat-1918	160	29	]	]	PUNCT
easat-1918	160	30	.	.	PUNCT
easat-1918	161	1	this	this	PRON
easat-1918	161	2	suggests	suggest	VERB
easat-1918	161	3	that	that	SCONJ
easat-1918	161	4	each	each	DET
easat-1918	161	5	item	item	NOUN
easat-1918	161	6	effectively	effectively	ADV
easat-1918	161	7	measures	measure	VERB
easat-1918	161	8	its	its	PRON
easat-1918	161	9	respective	respective	ADJ
easat-1918	161	10	latent	latent	NOUN
easat-1918	161	11	variable	variable	NOUN
easat-1918	161	12	.	.	PUNCT
easat-1918	162	1	table	table	NOUN
easat-1918	162	2	3	3	NUM
easat-1918	162	3	.	.	PUNCT
easat-1918	162	4	outer	outer	ADJ
easat-1918	162	5	loading	loading	NOUN
easat-1918	162	6	coefficients	coefficient	NOUN
easat-1918	162	7	used	use	VERB
easat-1918	162	8	in	in	ADP
easat-1918	162	9	the	the	DET
easat-1918	162	10	model	model	NOUN
easat-1918	162	11	.	.	PUNCT
easat-1918	163	1	customer	customer	NOUN
easat-1918	163	2	satisfaction	satisfaction	NOUN
easat-1918	163	3	digital	digital	ADJ
easat-1918	163	4	transformation	transformation	NOUN
easat-1918	163	5	perceived	perceive	VERB
easat-1918	163	6	value	value	NOUN
easat-1918	163	7	technology	technology	NOUN
easat-1918	163	8	acceptance	acceptance	NOUN
easat-1918	163	9	csat1	csat1	NOUN
easat-1918	163	10	0.845	0.845	NUM
easat-1918	163	11	csat2	csat2	NOUN
easat-1918	163	12	0.841	0.841	NUM
easat-1918	163	13	csat3	csat3	NOUN
easat-1918	163	14	0.842	0.842	NUM
easat-1918	163	15	dtra1	dtra1	NOUN
easat-1918	163	16	0.727	0.727	NUM
easat-1918	163	17	dtra2	dtra2	NOUN
easat-1918	163	18	0.752	0.752	NUM
easat-1918	163	19	dtra3	dtra3	NOUN
easat-1918	163	20	0.783	0.783	NUM
easat-1918	163	21	dtra4	dtra4	NOUN
easat-1918	163	22	0.778	0.778	NUM
easat-1918	163	23	pval1	pval1	PROPN
easat-1918	163	24	0.791	0.791	NUM
easat-1918	163	25	pval2	pval2	NOUN
easat-1918	163	26	0.704	0.704	NUM
easat-1918	163	27	pval3	pval3	NOUN
easat-1918	163	28	0.877	0.877	NUM
easat-1918	163	29	pval4	pval4	NOUN
easat-1918	163	30	0.722	0.722	NUM
easat-1918	163	31	tacc1	tacc1	NOUN
easat-1918	163	32	0.764	0.764	NUM
easat-1918	163	33	tacc2	tacc2	NOUN
easat-1918	163	34	0.760	0.760	NUM
easat-1918	163	35	tacc3	tacc3	NOUN
easat-1918	163	36	0.770	0.770	NUM
easat-1918	163	37	tacc4	tacc4	NOUN
easat-1918	163	38	0.783	0.783	NUM
easat-1918	163	39	table	table	NOUN
easat-1918	163	40	4	4	NUM
easat-1918	163	41	presents	present	VERB
easat-1918	163	42	the	the	DET
easat-1918	163	43	results	result	NOUN
easat-1918	163	44	of	of	ADP
easat-1918	163	45	the	the	DET
easat-1918	163	46	discriminant	discriminant	ADJ
easat-1918	163	47	validity	validity	NOUN
easat-1918	163	48	analysis	analysis	NOUN
easat-1918	163	49	,	,	PUNCT
easat-1918	163	50	which	which	PRON
easat-1918	163	51	assesses	assess	VERB
easat-1918	163	52	the	the	DET
easat-1918	163	53	extent	extent	NOUN
easat-1918	163	54	to	to	PART
easat-1918	163	55	which	which	PRON
easat-1918	163	56	each	each	DET
easat-1918	163	57	latent	latent	NOUN
easat-1918	163	58	variable	variable	NOUN
easat-1918	163	59	is	be	AUX
easat-1918	163	60	distinct	distinct	ADJ
easat-1918	163	61	from	from	ADP
easat-1918	163	62	the	the	DET
easat-1918	163	63	others	other	NOUN
easat-1918	163	64	in	in	ADP
easat-1918	163	65	the	the	DET
easat-1918	163	66	model	model	NOUN
easat-1918	163	67	.	.	PUNCT
easat-1918	164	1	the	the	DET
easat-1918	164	2	diagonal	diagonal	ADJ
easat-1918	164	3	values	value	NOUN
easat-1918	164	4	represent	represent	VERB
easat-1918	164	5	the	the	DET
easat-1918	164	6	square	square	ADJ
easat-1918	164	7	root	root	NOUN
easat-1918	164	8	of	of	ADP
easat-1918	164	9	the	the	DET
easat-1918	164	10	average	average	ADJ
easat-1918	164	11	variance	variance	NOUN
easat-1918	164	12	extracted	extract	VERB
easat-1918	164	13	for	for	ADP
easat-1918	164	14	each	each	DET
easat-1918	164	15	construct	construct	NOUN
easat-1918	164	16	,	,	PUNCT
easat-1918	164	17	while	while	SCONJ
easat-1918	164	18	the	the	DET
easat-1918	164	19	off	off	ADP
easat-1918	164	20	-	-	PUNCT
easat-1918	164	21	diagonal	diagonal	ADJ
easat-1918	164	22	values	value	NOUN
easat-1918	164	23	represent	represent	VERB
easat-1918	164	24	the	the	DET
easat-1918	164	25	correlations	correlation	NOUN
easat-1918	164	26	between	between	ADP
easat-1918	164	27	constructs	construct	NOUN
easat-1918	164	28	.	.	PUNCT
easat-1918	165	1	discriminant	discriminant	ADJ
easat-1918	165	2	validity	validity	NOUN
easat-1918	165	3	is	be	AUX
easat-1918	165	4	demonstrated	demonstrate	VERB
easat-1918	165	5	when	when	SCONJ
easat-1918	165	6	the	the	DET
easat-1918	165	7	square	square	ADJ
easat-1918	165	8	root	root	NOUN
easat-1918	165	9	of	of	ADP
easat-1918	165	10	the	the	DET
easat-1918	165	11	ave	ave	NOUN
easat-1918	165	12	for	for	ADP
easat-1918	165	13	each	each	DET
easat-1918	165	14	construct	construct	NOUN
easat-1918	165	15	is	be	AUX
easat-1918	165	16	greater	great	ADJ
easat-1918	165	17	than	than	ADP
easat-1918	165	18	its	its	PRON
easat-1918	165	19	correlations	correlation	NOUN
easat-1918	165	20	with	with	ADP
easat-1918	165	21	all	all	DET
easat-1918	165	22	other	other	ADJ
easat-1918	165	23	constructs	construct	NOUN
easat-1918	165	24	[	[	X
easat-1918	165	25	36	36	NUM
easat-1918	165	26	]	]	PUNCT
easat-1918	165	27	.	.	PUNCT
easat-1918	166	1	as	as	SCONJ
easat-1918	166	2	shown	show	VERB
easat-1918	166	3	in	in	ADP
easat-1918	166	4	table	table	NOUN
easat-1918	166	5	4	4	NUM
easat-1918	166	6	,	,	PUNCT
easat-1918	166	7	all	all	DET
easat-1918	166	8	diagonal	diagonal	ADJ
easat-1918	166	9	values	value	NOUN
easat-1918	166	10	(	(	PUNCT
easat-1918	166	11	bolded	bolde	VERB
easat-1918	166	12	for	for	ADP
easat-1918	166	13	clarity	clarity	NOUN
easat-1918	166	14	)	)	PUNCT
easat-1918	166	15	are	be	AUX
easat-1918	166	16	larger	large	ADJ
easat-1918	166	17	than	than	ADP
easat-1918	166	18	their	their	PRON
easat-1918	166	19	corresponding	correspond	VERB
easat-1918	166	20	off	off	ADP
easat-1918	166	21	-	-	PUNCT
easat-1918	166	22	diagonal	diagonal	ADJ
easat-1918	166	23	values	value	NOUN
easat-1918	166	24	in	in	ADP
easat-1918	166	25	the	the	DET
easat-1918	166	26	same	same	ADJ
easat-1918	166	27	row	row	NOUN
easat-1918	166	28	and	and	CCONJ
easat-1918	166	29	column	column	NOUN
easat-1918	166	30	,	,	PUNCT
easat-1918	166	31	confirming	confirm	VERB
easat-1918	166	32	adequate	adequate	ADJ
easat-1918	166	33	discriminant	discriminant	ADJ
easat-1918	166	34	validity	validity	NOUN
easat-1918	166	35	among	among	ADP
easat-1918	166	36	the	the	DET
easat-1918	166	37	four	four	NUM
easat-1918	166	38	latent	latent	NOUN
easat-1918	166	39	variables	variable	NOUN
easat-1918	166	40	.	.	PUNCT
easat-1918	167	1	this	this	PRON
easat-1918	167	2	indicates	indicate	VERB
easat-1918	167	3	that	that	SCONJ
easat-1918	167	4	each	each	DET
easat-1918	167	5	construct	construct	NOUN
easat-1918	167	6	in	in	ADP
easat-1918	167	7	the	the	DET
easat-1918	167	8	model	model	NOUN
easat-1918	167	9	is	be	AUX
easat-1918	167	10	distinct	distinct	ADJ
easat-1918	167	11	and	and	CCONJ
easat-1918	167	12	captures	capture	VERB
easat-1918	167	13	a	a	DET
easat-1918	167	14	unique	unique	ADJ
easat-1918	167	15	aspect	aspect	NOUN
easat-1918	167	16	of	of	ADP
easat-1918	167	17	the	the	DET
easat-1918	167	18	phenomenon	phenomenon	NOUN
easat-1918	167	19	under	under	ADP
easat-1918	167	20	investigation	investigation	NOUN
easat-1918	167	21	.	.	PUNCT
easat-1918	168	1	table	table	NOUN
easat-1918	168	2	4	4	NUM
easat-1918	168	3	.	.	PUNCT
easat-1918	169	1	discriminant	discriminant	ADJ
easat-1918	169	2	validity	validity	NOUN
easat-1918	169	3	analysis	analysis	NOUN
easat-1918	169	4	.	.	PUNCT
easat-1918	170	1	customer	customer	NOUN
easat-1918	170	2	satisfaction	satisfaction	NOUN
easat-1918	170	3	digital	digital	ADJ
easat-1918	170	4	transformation	transformation	NOUN
easat-1918	170	5	perceived	perceive	VERB
easat-1918	170	6	value	value	NOUN
easat-1918	170	7	technology	technology	NOUN
easat-1918	170	8	acceptance	acceptance	NOUN
easat-1918	170	9	customer	customer	NOUN
easat-1918	170	10	satisfaction	satisfaction	NOUN
easat-1918	170	11	0.843	0.843	NUM
easat-1918	170	12	digital	digital	ADJ
easat-1918	170	13	transformation	transformation	NOUN
easat-1918	170	14	0.502	0.502	NUM
easat-1918	170	15	0.760	0.760	NUM
easat-1918	170	16	perceived	perceive	VERB
easat-1918	170	17	value	value	NOUN
easat-1918	170	18	0.589	0.589	NUM
easat-1918	170	19	0.320	0.320	NUM
easat-1918	170	20	0.776	0.776	NUM
easat-1918	170	21	technology	technology	NOUN
easat-1918	170	22	acceptance	acceptance	NOUN
easat-1918	170	23	0.501	0.501	NUM
easat-1918	170	24	0.327	0.327	NUM
easat-1918	170	25	0.204	0.204	NUM
easat-1918	170	26	0.769	0.769	NUM
easat-1918	170	27	4.3	4.3	NUM
easat-1918	170	28	.	.	PUNCT
easat-1918	171	1	results	result	NOUN
easat-1918	171	2	of	of	ADP
easat-1918	171	3	hypothesis	hypothesis	NOUN
easat-1918	171	4	testing	testing	NOUN
easat-1918	171	5	table	table	NOUN
easat-1918	171	6	5	5	NUM
easat-1918	171	7	presents	present	VERB
easat-1918	171	8	compelling	compelling	ADJ
easat-1918	171	9	evidence	evidence	NOUN
easat-1918	171	10	of	of	ADP
easat-1918	171	11	the	the	DET
easat-1918	171	12	direct	direct	ADJ
easat-1918	171	13	and	and	CCONJ
easat-1918	171	14	indirect	indirect	ADJ
easat-1918	171	15	effects	effect	NOUN
easat-1918	171	16	of	of	ADP
easat-1918	171	17	digital	digital	ADJ
easat-1918	171	18	transformation	transformation	NOUN
easat-1918	171	19	on	on	ADP
easat-1918	171	20	customer	customer	NOUN
easat-1918	171	21	satisfaction	satisfaction	NOUN
easat-1918	171	22	in	in	ADP
easat-1918	171	23	the	the	DET
easat-1918	171	24	retail	retail	ADJ
easat-1918	171	25	sector	sector	NOUN
easat-1918	171	26	.	.	PUNCT
easat-1918	172	1	the	the	DET
easat-1918	172	2	results	result	NOUN
easat-1918	172	3	of	of	ADP
easat-1918	172	4	the	the	DET
easat-1918	172	5	bootstrap	bootstrap	NOUN
easat-1918	172	6	testing	testing	NOUN
easat-1918	172	7	,	,	PUNCT
easat-1918	172	8	a	a	DET
easat-1918	172	9	robust	robust	ADJ
easat-1918	172	10	method	method	NOUN
easat-1918	172	11	for	for	ADP
easat-1918	172	12	assessing	assess	VERB
easat-1918	172	13	significance	significance	NOUN
easat-1918	172	14	in	in	ADP
easat-1918	172	15	pls	pls	NOUN
easat-1918	172	16	-	-	PUNCT
easat-1918	172	17	sem	sem	NOUN
easat-1918	172	18	[	[	X
easat-1918	172	19	37	37	NUM
easat-1918	172	20	]	]	PUNCT
easat-1918	172	21	,	,	PUNCT
easat-1918	172	22	reveal	reveal	VERB
easat-1918	172	23	that	that	SCONJ
easat-1918	172	24	all	all	DET
easat-1918	172	25	hypothesized	hypothesized	ADJ
easat-1918	172	26	paths	path	NOUN
easat-1918	172	27	are	be	AUX
easat-1918	172	28	statistically	statistically	ADV
easat-1918	172	29	significant	significant	ADJ
easat-1918	172	30	(	(	PUNCT
easat-1918	172	31	p	p	X
easat-1918	172	32	<	<	X
easat-1918	172	33	0.05	0.05	NUM
easat-1918	172	34	)	)	PUNCT
easat-1918	172	35	.	.	PUNCT
easat-1918	173	1	1850	1850	NUM
easat-1918	173	2	edelweiss	edelweiss	PROPN
easat-1918	173	3	applied	apply	VERB
easat-1918	173	4	science	science	NOUN
easat-1918	173	5	and	and	CCONJ
easat-1918	173	6	technology	technology	NOUN
easat-1918	173	7	issn	issn	PROPN
easat-1918	173	8	:	:	PUNCT
easat-1918	173	9	2576	2576	NUM
easat-1918	173	10	-	-	SYM
easat-1918	173	11	8484	8484	NUM
easat-1918	173	12	vol	vol	NOUN
easat-1918	173	13	.	.	PROPN
easat-1918	173	14	8	8	NUM
easat-1918	173	15	,	,	PUNCT
easat-1918	173	16	no	no	INTJ
easat-1918	173	17	.	.	NOUN
easat-1918	173	18	5	5	NUM
easat-1918	173	19	:	:	PUNCT
easat-1918	173	20	1843	1843	NUM
easat-1918	173	21	-	-	SYM
easat-1918	173	22	1853	1853	NUM
easat-1918	173	23	,	,	PUNCT
easat-1918	173	24	2024	2024	NUM
easat-1918	173	25	doi	doi	NOUN
easat-1918	173	26	:	:	PUNCT
easat-1918	173	27	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	173	28	©	©	PROPN
easat-1918	173	29	2024	2024	NUM
easat-1918	173	30	by	by	ADP
easat-1918	173	31	the	the	DET
easat-1918	173	32	authors	author	NOUN
easat-1918	173	33	;	;	PUNCT
easat-1918	173	34	licensee	licensee	PROPN
easat-1918	173	35	learning	learning	NOUN
easat-1918	173	36	gate	gate	VERB
easat-1918	173	37	the	the	DET
easat-1918	173	38	direct	direct	ADJ
easat-1918	173	39	impact	impact	NOUN
easat-1918	173	40	of	of	ADP
easat-1918	173	41	digital	digital	ADJ
easat-1918	173	42	transformation	transformation	NOUN
easat-1918	173	43	on	on	ADP
easat-1918	173	44	customer	customer	NOUN
easat-1918	173	45	satisfaction	satisfaction	NOUN
easat-1918	173	46	is	be	AUX
easat-1918	173	47	confirmed	confirm	VERB
easat-1918	173	48	by	by	ADP
easat-1918	173	49	the	the	DET
easat-1918	173	50	significant	significant	ADJ
easat-1918	173	51	path	path	NOUN
easat-1918	173	52	coefficient	coefficient	NOUN
easat-1918	173	53	of	of	ADP
easat-1918	173	54	0.25	0.25	NUM
easat-1918	173	55	(	(	PUNCT
easat-1918	173	56	p	p	X
easat-1918	173	57	<	<	X
easat-1918	173	58	0.001	0.001	NUM
easat-1918	173	59	)	)	PUNCT
easat-1918	173	60	.	.	PUNCT
easat-1918	174	1	this	this	DET
easat-1918	174	2	finding	finding	NOUN
easat-1918	174	3	aligns	align	VERB
easat-1918	174	4	with	with	ADP
easat-1918	174	5	numerous	numerous	ADJ
easat-1918	174	6	studies	study	NOUN
easat-1918	174	7	published	publish	VERB
easat-1918	174	8	in	in	ADP
easat-1918	174	9	international	international	ADJ
easat-1918	174	10	journals	journal	NOUN
easat-1918	174	11	,	,	PUNCT
easat-1918	174	12	such	such	ADJ
easat-1918	174	13	as	as	ADP
easat-1918	174	14	those	those	PRON
easat-1918	174	15	by	by	ADP
easat-1918	174	16	hair	hair	NOUN
easat-1918	174	17	et	et	PROPN
easat-1918	174	18	al	al	PROPN
easat-1918	174	19	.	.	PROPN
easat-1918	175	1	(	(	PUNCT
easat-1918	175	2	2019	2019	NUM
easat-1918	175	3	)	)	PUNCT
easat-1918	176	1	[	[	X
easat-1918	176	2	37	37	NUM
easat-1918	176	3	]	]	PUNCT
easat-1918	176	4	and	and	CCONJ
easat-1918	176	5	mustafa	mustafa	PROPN
easat-1918	176	6	et	et	PROPN
easat-1918	176	7	al	al	PROPN
easat-1918	176	8	.	.	PROPN
easat-1918	176	9	(	(	PUNCT
easat-1918	176	10	2020	2020	NUM
easat-1918	176	11	)	)	PUNCT
easat-1918	177	1	[	[	X
easat-1918	177	2	20	20	NUM
easat-1918	177	3	]	]	PUNCT
easat-1918	177	4	,	,	PUNCT
easat-1918	177	5	which	which	PRON
easat-1918	177	6	highlight	highlight	VERB
easat-1918	177	7	the	the	DET
easat-1918	177	8	positive	positive	ADJ
easat-1918	177	9	influence	influence	NOUN
easat-1918	177	10	of	of	ADP
easat-1918	177	11	digital	digital	ADJ
easat-1918	177	12	transformation	transformation	NOUN
easat-1918	177	13	initiatives	initiative	NOUN
easat-1918	177	14	on	on	ADP
easat-1918	177	15	customer	customer	NOUN
easat-1918	177	16	satisfaction	satisfaction	NOUN
easat-1918	177	17	across	across	ADP
easat-1918	177	18	various	various	ADJ
easat-1918	177	19	industries	industry	NOUN
easat-1918	177	20	.	.	PUNCT
easat-1918	178	1	by	by	ADP
easat-1918	178	2	leveraging	leverage	VERB
easat-1918	178	3	digital	digital	ADJ
easat-1918	178	4	technologies	technology	NOUN
easat-1918	178	5	to	to	PART
easat-1918	178	6	enhance	enhance	VERB
easat-1918	178	7	customer	customer	NOUN
easat-1918	178	8	experience	experience	NOUN
easat-1918	178	9	,	,	PUNCT
easat-1918	178	10	create	create	VERB
easat-1918	178	11	added	add	VERB
easat-1918	178	12	value	value	NOUN
easat-1918	178	13	,	,	PUNCT
easat-1918	178	14	and	and	CCONJ
easat-1918	178	15	foster	foster	VERB
easat-1918	178	16	stronger	strong	ADJ
easat-1918	178	17	engagement	engagement	NOUN
easat-1918	178	18	,	,	PUNCT
easat-1918	178	19	retailers	retailer	NOUN
easat-1918	178	20	can	can	AUX
easat-1918	178	21	effectively	effectively	ADV
easat-1918	178	22	meet	meet	VERB
easat-1918	178	23	evolving	evolve	VERB
easat-1918	178	24	customer	customer	NOUN
easat-1918	178	25	expectations	expectation	NOUN
easat-1918	178	26	and	and	CCONJ
easat-1918	178	27	drive	drive	ADJ
easat-1918	178	28	satisfaction	satisfaction	NOUN
easat-1918	178	29	levels	level	NOUN
easat-1918	178	30	.	.	PUNCT
easat-1918	179	1	furthermore	furthermore	ADV
easat-1918	179	2	,	,	PUNCT
easat-1918	179	3	the	the	DET
easat-1918	179	4	analysis	analysis	NOUN
easat-1918	179	5	reveals	reveal	VERB
easat-1918	179	6	that	that	SCONJ
easat-1918	179	7	digital	digital	ADJ
easat-1918	179	8	transformation	transformation	NOUN
easat-1918	179	9	indirectly	indirectly	ADV
easat-1918	179	10	influences	influence	VERB
easat-1918	179	11	customer	customer	NOUN
easat-1918	179	12	satisfaction	satisfaction	NOUN
easat-1918	179	13	through	through	ADP
easat-1918	179	14	two	two	NUM
easat-1918	179	15	mediating	mediating	ADJ
easat-1918	179	16	variables	variable	NOUN
easat-1918	179	17	:	:	PUNCT
easat-1918	179	18	perceived	perceive	VERB
easat-1918	179	19	value	value	NOUN
easat-1918	179	20	and	and	CCONJ
easat-1918	179	21	technology	technology	NOUN
easat-1918	179	22	acceptance	acceptance	NOUN
easat-1918	179	23	.	.	PUNCT
easat-1918	180	1	the	the	DET
easat-1918	180	2	significant	significant	ADJ
easat-1918	180	3	path	path	NOUN
easat-1918	180	4	coefficient	coefficient	NOUN
easat-1918	180	5	of	of	ADP
easat-1918	180	6	0.32	0.32	NUM
easat-1918	180	7	(	(	PUNCT
easat-1918	180	8	p	p	X
easat-1918	180	9	<	<	X
easat-1918	180	10	0.001	0.001	NUM
easat-1918	180	11	)	)	PUNCT
easat-1918	180	12	from	from	ADP
easat-1918	180	13	digital	digital	ADJ
easat-1918	180	14	transformation	transformation	NOUN
easat-1918	180	15	to	to	ADP
easat-1918	180	16	perceived	perceive	VERB
easat-1918	180	17	value	value	NOUN
easat-1918	180	18	supports	support	VERB
easat-1918	180	19	the	the	DET
easat-1918	180	20	notion	notion	NOUN
easat-1918	180	21	that	that	SCONJ
easat-1918	180	22	digital	digital	ADJ
easat-1918	180	23	transformation	transformation	NOUN
easat-1918	180	24	efforts	effort	NOUN
easat-1918	180	25	contribute	contribute	VERB
easat-1918	180	26	to	to	ADP
easat-1918	180	27	enhancing	enhance	VERB
easat-1918	180	28	customers	customer	NOUN
easat-1918	180	29	'	'	PART
easat-1918	180	30	perceived	perceive	VERB
easat-1918	180	31	value	value	NOUN
easat-1918	180	32	.	.	PUNCT
easat-1918	181	1	this	this	DET
easat-1918	181	2	finding	finding	NOUN
easat-1918	181	3	resonates	resonate	VERB
easat-1918	181	4	with	with	ADP
easat-1918	181	5	prior	prior	ADJ
easat-1918	181	6	research	research	NOUN
easat-1918	181	7	emphasizing	emphasize	VERB
easat-1918	181	8	the	the	DET
easat-1918	181	9	role	role	NOUN
easat-1918	181	10	of	of	ADP
easat-1918	181	11	digital	digital	ADJ
easat-1918	181	12	transformation	transformation	NOUN
easat-1918	181	13	in	in	ADP
easat-1918	181	14	enabling	enable	VERB
easat-1918	181	15	retailers	retailer	NOUN
easat-1918	181	16	to	to	PART
easat-1918	181	17	personalize	personalize	VERB
easat-1918	181	18	customer	customer	NOUN
easat-1918	181	19	experiences	experience	NOUN
easat-1918	181	20	,	,	PUNCT
easat-1918	181	21	provide	provide	VERB
easat-1918	181	22	tailored	tailored	ADJ
easat-1918	181	23	products	product	NOUN
easat-1918	181	24	/	/	SYM
easat-1918	181	25	services	service	NOUN
easat-1918	181	26	,	,	PUNCT
easat-1918	181	27	and	and	CCONJ
easat-1918	181	28	offer	offer	VERB
easat-1918	181	29	value	value	NOUN
easat-1918	181	30	-	-	PUNCT
easat-1918	181	31	added	add	VERB
easat-1918	181	32	benefits	benefit	NOUN
easat-1918	181	33	,	,	PUNCT
easat-1918	181	34	ultimately	ultimately	ADV
easat-1918	181	35	leading	lead	VERB
easat-1918	181	36	to	to	ADP
easat-1918	181	37	higher	high	ADJ
easat-1918	181	38	perceived	perceive	VERB
easat-1918	181	39	value	value	NOUN
easat-1918	181	40	[	[	X
easat-1918	181	41	21	21	NUM
easat-1918	181	42	,	,	PUNCT
easat-1918	181	43	38	38	NUM
easat-1918	181	44	]	]	PUNCT
easat-1918	181	45	.	.	PUNCT
easat-1918	182	1	the	the	DET
easat-1918	182	2	strong	strong	ADJ
easat-1918	182	3	path	path	NOUN
easat-1918	182	4	coefficient	coefficient	NOUN
easat-1918	182	5	of	of	ADP
easat-1918	182	6	0.439	0.439	NUM
easat-1918	182	7	(	(	PUNCT
easat-1918	182	8	p	p	X
easat-1918	182	9	<	<	X
easat-1918	182	10	0.001	0.001	NUM
easat-1918	182	11	)	)	PUNCT
easat-1918	182	12	from	from	ADP
easat-1918	182	13	perceived	perceive	VERB
easat-1918	182	14	value	value	NOUN
easat-1918	182	15	to	to	ADP
easat-1918	182	16	customer	customer	NOUN
easat-1918	182	17	satisfaction	satisfaction	NOUN
easat-1918	182	18	further	far	ADV
easat-1918	182	19	confirms	confirm	VERB
easat-1918	182	20	that	that	SCONJ
easat-1918	182	21	enhanced	enhance	VERB
easat-1918	182	22	perceived	perceive	VERB
easat-1918	182	23	value	value	NOUN
easat-1918	182	24	resulting	result	VERB
easat-1918	182	25	from	from	ADP
easat-1918	182	26	digital	digital	ADJ
easat-1918	182	27	transformation	transformation	NOUN
easat-1918	182	28	initiatives	initiative	NOUN
easat-1918	182	29	ultimately	ultimately	ADV
easat-1918	182	30	translates	translate	VERB
easat-1918	182	31	into	into	ADP
easat-1918	182	32	greater	great	ADJ
easat-1918	182	33	customer	customer	NOUN
easat-1918	182	34	satisfaction	satisfaction	NOUN
easat-1918	182	35	.	.	PUNCT
easat-1918	183	1	table	table	NOUN
easat-1918	183	2	5	5	NUM
easat-1918	183	3	.	.	X
easat-1918	183	4	bootstrap	bootstrap	NOUN
easat-1918	183	5	testing	testing	NOUN
easat-1918	183	6	results	result	NOUN
easat-1918	183	7	of	of	ADP
easat-1918	183	8	the	the	DET
easat-1918	183	9	structural	structural	ADJ
easat-1918	183	10	model	model	NOUN
easat-1918	183	11	.	.	PUNCT
easat-1918	184	1	predictor	predictor	NOUN
easat-1918	184	2	variables	variable	VERB
easat-1918	184	3	original	original	ADJ
easat-1918	184	4	sample	sample	NOUN
easat-1918	184	5	(	(	PUNCT
easat-1918	184	6	o	o	NOUN
easat-1918	184	7	)	)	PUNCT
easat-1918	184	8	standard	standard	ADJ
easat-1918	184	9	deviation	deviation	NOUN
easat-1918	184	10	(	(	PUNCT
easat-1918	184	11	stdev	stdev	NOUN
easat-1918	184	12	)	)	PUNCT
easat-1918	184	13	t	t	PROPN
easat-1918	184	14	statistics	statistic	NOUN
easat-1918	184	15	(	(	PUNCT
easat-1918	184	16	|o	|o	NOUN
easat-1918	184	17	/	/	SYM
easat-1918	184	18	stdev|	stdev|	NOUN
easat-1918	184	19	)	)	PUNCT
easat-1918	184	20	p	p	NOUN
easat-1918	184	21	values	value	NOUN
easat-1918	184	22	digital	digital	ADJ
easat-1918	184	23	transformation	transformation	NOUN
easat-1918	184	24	-	-	PUNCT
easat-1918	184	25	>	>	X
easat-1918	184	26	customer	customer	NOUN
easat-1918	184	27	satisfaction	satisfaction	NOUN
easat-1918	184	28	0.25	0.25	NUM
easat-1918	184	29	0.042	0.042	NUM
easat-1918	184	30	5.965	5.965	NUM
easat-1918	184	31	0.000	0.000	NUM
easat-1918	184	32	digital	digital	ADJ
easat-1918	184	33	transformation	transformation	NOUN
easat-1918	184	34	-	-	PUNCT
easat-1918	184	35	>	>	X
easat-1918	184	36	perceived	perceive	VERB
easat-1918	184	37	value	value	NOUN
easat-1918	184	38	0.32	0.32	NUM
easat-1918	184	39	0.054	0.054	NUM
easat-1918	184	40	5.946	5.946	NUM
easat-1918	184	41	0.000	0.000	NUM
easat-1918	184	42	digital	digital	ADJ
easat-1918	184	43	transformation	transformation	NOUN
easat-1918	184	44	-	-	PUNCT
easat-1918	184	45	>	>	X
easat-1918	184	46	technology	technology	NOUN
easat-1918	184	47	acceptance	acceptance	NOUN
easat-1918	184	48	0.327	0.327	NUM
easat-1918	184	49	0.053	0.053	NUM
easat-1918	184	50	6.158	6.158	NUM
easat-1918	184	51	0.000	0.000	NUM
easat-1918	184	52	perceived	perceive	VERB
easat-1918	184	53	value	value	NOUN
easat-1918	184	54	-	-	PUNCT
easat-1918	184	55	>	>	X
easat-1918	184	56	customer	customer	NOUN
easat-1918	184	57	satisfaction	satisfaction	NOUN
easat-1918	184	58	0.439	0.439	NUM
easat-1918	184	59	0.038	0.038	NUM
easat-1918	184	60	11.703	11.703	NUM
easat-1918	184	61	0.000	0.000	NUM
easat-1918	184	62	technology	technology	NOUN
easat-1918	184	63	acceptance	acceptance	NOUN
easat-1918	184	64	-	-	PUNCT
easat-1918	184	65	>	>	X
easat-1918	184	66	customer	customer	NOUN
easat-1918	184	67	satisfaction	satisfaction	NOUN
easat-1918	184	68	0.339	0.339	NUM
easat-1918	184	69	0.038	0.038	NUM
easat-1918	184	70	8.825	8.825	NUM
easat-1918	184	71	0.000	0.000	NUM
easat-1918	184	72	similarly	similarly	ADV
easat-1918	184	73	,	,	PUNCT
easat-1918	184	74	the	the	DET
easat-1918	184	75	significant	significant	ADJ
easat-1918	184	76	path	path	NOUN
easat-1918	184	77	coefficient	coefficient	NOUN
easat-1918	184	78	of	of	ADP
easat-1918	184	79	0.327	0.327	NUM
easat-1918	184	80	(	(	PUNCT
easat-1918	184	81	p	p	X
easat-1918	184	82	<	<	X
easat-1918	184	83	0.001	0.001	NUM
easat-1918	184	84	)	)	PUNCT
easat-1918	184	85	from	from	ADP
easat-1918	184	86	digital	digital	ADJ
easat-1918	184	87	transformation	transformation	NOUN
easat-1918	184	88	to	to	ADP
easat-1918	184	89	technology	technology	NOUN
easat-1918	184	90	acceptance	acceptance	NOUN
easat-1918	184	91	suggests	suggest	VERB
easat-1918	184	92	that	that	SCONJ
easat-1918	184	93	digital	digital	ADJ
easat-1918	184	94	transformation	transformation	NOUN
easat-1918	184	95	positively	positively	ADV
easat-1918	184	96	influences	influence	VERB
easat-1918	184	97	customers	customer	NOUN
easat-1918	184	98	'	'	PART
easat-1918	184	99	acceptance	acceptance	NOUN
easat-1918	184	100	of	of	ADP
easat-1918	184	101	technology	technology	NOUN
easat-1918	184	102	in	in	ADP
easat-1918	184	103	their	their	PRON
easat-1918	184	104	shopping	shopping	NOUN
easat-1918	184	105	experiences	experience	NOUN
easat-1918	184	106	.	.	PUNCT
easat-1918	185	1	this	this	DET
easat-1918	185	2	finding	finding	NOUN
easat-1918	185	3	aligns	align	VERB
easat-1918	185	4	with	with	ADP
easat-1918	185	5	the	the	DET
easat-1918	185	6	technology	technology	NOUN
easat-1918	185	7	acceptance	acceptance	NOUN
easat-1918	185	8	model	model	NOUN
easat-1918	185	9	[	[	X
easat-1918	185	10	39	39	NUM
easat-1918	185	11	,	,	PUNCT
easat-1918	185	12	40	40	NUM
easat-1918	185	13	]	]	PUNCT
easat-1918	185	14	,	,	PUNCT
easat-1918	185	15	which	which	PRON
easat-1918	185	16	posits	posit	VERB
easat-1918	185	17	that	that	PRON
easat-1918	185	18	perceived	perceive	VERB
easat-1918	185	19	usefulness	usefulness	NOUN
easat-1918	185	20	and	and	CCONJ
easat-1918	185	21	ease	ease	NOUN
easat-1918	185	22	of	of	ADP
easat-1918	185	23	use	use	NOUN
easat-1918	185	24	drive	drive	NOUN
easat-1918	185	25	technology	technology	NOUN
easat-1918	185	26	acceptance	acceptance	NOUN
easat-1918	185	27	.	.	PUNCT
easat-1918	186	1	by	by	ADP
easat-1918	186	2	implementing	implement	VERB
easat-1918	186	3	user	user	NOUN
easat-1918	186	4	-	-	PUNCT
easat-1918	186	5	friendly	friendly	ADJ
easat-1918	186	6	and	and	CCONJ
easat-1918	186	7	valuable	valuable	ADJ
easat-1918	186	8	digital	digital	ADJ
easat-1918	186	9	technologies	technology	NOUN
easat-1918	186	10	,	,	PUNCT
easat-1918	186	11	retailers	retailer	NOUN
easat-1918	186	12	can	can	AUX
easat-1918	186	13	foster	foster	VERB
easat-1918	186	14	greater	great	ADJ
easat-1918	186	15	acceptance	acceptance	NOUN
easat-1918	186	16	among	among	ADP
easat-1918	186	17	customers	customer	NOUN
easat-1918	186	18	,	,	PUNCT
easat-1918	186	19	ultimately	ultimately	ADV
easat-1918	186	20	leading	lead	VERB
easat-1918	186	21	to	to	ADP
easat-1918	186	22	enhanced	enhance	VERB
easat-1918	186	23	customer	customer	NOUN
easat-1918	186	24	satisfaction	satisfaction	NOUN
easat-1918	186	25	,	,	PUNCT
easat-1918	186	26	as	as	SCONJ
easat-1918	186	27	evidenced	evidence	VERB
easat-1918	186	28	by	by	ADP
easat-1918	186	29	the	the	DET
easat-1918	186	30	significant	significant	ADJ
easat-1918	186	31	path	path	NOUN
easat-1918	186	32	coefficient	coefficient	NOUN
easat-1918	186	33	of	of	ADP
easat-1918	186	34	0.339	0.339	NUM
easat-1918	186	35	(	(	PUNCT
easat-1918	186	36	p	p	X
easat-1918	186	37	<	<	X
easat-1918	186	38	0.001	0.001	NUM
easat-1918	186	39	)	)	PUNCT
easat-1918	186	40	from	from	ADP
easat-1918	186	41	technology	technology	NOUN
easat-1918	186	42	acceptance	acceptance	NOUN
easat-1918	186	43	to	to	ADP
easat-1918	186	44	customer	customer	NOUN
easat-1918	186	45	satisfaction	satisfaction	NOUN
easat-1918	186	46	.	.	PUNCT
easat-1918	187	1	the	the	DET
easat-1918	187	2	findings	finding	NOUN
easat-1918	187	3	presented	present	VERB
easat-1918	187	4	in	in	ADP
easat-1918	187	5	table	table	NOUN
easat-1918	187	6	5	5	NUM
easat-1918	187	7	and	and	CCONJ
easat-1918	187	8	figure	figure	VERB
easat-1918	187	9	1	1	NUM
easat-1918	187	10	provide	provide	VERB
easat-1918	187	11	robust	robust	ADJ
easat-1918	187	12	support	support	NOUN
easat-1918	187	13	for	for	ADP
easat-1918	187	14	the	the	DET
easat-1918	187	15	proposed	propose	VERB
easat-1918	187	16	hypotheses	hypothesis	NOUN
easat-1918	187	17	and	and	CCONJ
easat-1918	187	18	align	align	VERB
easat-1918	187	19	with	with	ADP
easat-1918	187	20	existing	exist	VERB
easat-1918	187	21	research	research	NOUN
easat-1918	187	22	published	publish	VERB
easat-1918	187	23	in	in	ADP
easat-1918	187	24	international	international	ADJ
easat-1918	187	25	journals	journal	NOUN
easat-1918	187	26	.	.	PUNCT
easat-1918	188	1	digital	digital	ADJ
easat-1918	188	2	transformation	transformation	NOUN
easat-1918	188	3	directly	directly	ADV
easat-1918	188	4	and	and	CCONJ
easat-1918	188	5	indirectly	indirectly	ADV
easat-1918	188	6	influences	influence	VERB
easat-1918	188	7	customer	customer	NOUN
easat-1918	188	8	satisfaction	satisfaction	NOUN
easat-1918	188	9	,	,	PUNCT
easat-1918	188	10	with	with	ADP
easat-1918	188	11	perceived	perceive	VERB
easat-1918	188	12	value	value	NOUN
easat-1918	188	13	and	and	CCONJ
easat-1918	188	14	technology	technology	NOUN
easat-1918	188	15	acceptance	acceptance	NOUN
easat-1918	188	16	acting	act	VERB
easat-1918	188	17	as	as	ADP
easat-1918	188	18	significant	significant	ADJ
easat-1918	188	19	mediators	mediator	NOUN
easat-1918	188	20	.	.	PUNCT
easat-1918	189	1	these	these	DET
easat-1918	189	2	results	result	NOUN
easat-1918	189	3	underscore	underscore	VERB
easat-1918	189	4	the	the	DET
easat-1918	189	5	importance	importance	NOUN
easat-1918	189	6	of	of	ADP
easat-1918	189	7	digital	digital	ADJ
easat-1918	189	8	transformation	transformation	NOUN
easat-1918	189	9	in	in	ADP
easat-1918	189	10	shaping	shape	VERB
easat-1918	189	11	customer	customer	NOUN
easat-1918	189	12	perceptions	perception	NOUN
easat-1918	189	13	,	,	PUNCT
easat-1918	189	14	driving	drive	VERB
easat-1918	189	15	technology	technology	NOUN
easat-1918	189	16	acceptance	acceptance	NOUN
easat-1918	189	17	,	,	PUNCT
easat-1918	189	18	and	and	CCONJ
easat-1918	189	19	ultimately	ultimately	ADV
easat-1918	189	20	enhancing	enhance	VERB
easat-1918	189	21	customer	customer	NOUN
easat-1918	189	22	satisfaction	satisfaction	NOUN
easat-1918	189	23	in	in	ADP
easat-1918	189	24	the	the	DET
easat-1918	189	25	retail	retail	ADJ
easat-1918	189	26	industry	industry	NOUN
easat-1918	189	27	.	.	PUNCT
easat-1918	190	1	1851	1851	NUM
easat-1918	190	2	edelweiss	edelweiss	PROPN
easat-1918	190	3	applied	apply	VERB
easat-1918	190	4	science	science	NOUN
easat-1918	190	5	and	and	CCONJ
easat-1918	190	6	technology	technology	NOUN
easat-1918	190	7	issn	issn	PROPN
easat-1918	190	8	:	:	PUNCT
easat-1918	190	9	2576	2576	NUM
easat-1918	190	10	-	-	SYM
easat-1918	190	11	8484	8484	NUM
easat-1918	190	12	vol	vol	NOUN
easat-1918	190	13	.	.	PROPN
easat-1918	190	14	8	8	NUM
easat-1918	190	15	,	,	PUNCT
easat-1918	190	16	no	no	INTJ
easat-1918	190	17	.	.	NOUN
easat-1918	190	18	5	5	NUM
easat-1918	190	19	:	:	PUNCT
easat-1918	190	20	1843	1843	NUM
easat-1918	190	21	-	-	SYM
easat-1918	190	22	1853	1853	NUM
easat-1918	190	23	,	,	PUNCT
easat-1918	190	24	2024	2024	NUM
easat-1918	190	25	doi	doi	NOUN
easat-1918	190	26	:	:	PUNCT
easat-1918	190	27	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	190	28	©	©	PROPN
easat-1918	190	29	2024	2024	NUM
easat-1918	190	30	by	by	ADP
easat-1918	190	31	the	the	DET
easat-1918	190	32	authors	author	NOUN
easat-1918	190	33	;	;	PUNCT
easat-1918	190	34	licensee	licensee	PROPN
easat-1918	190	35	learning	learn	VERB
easat-1918	190	36	gate	gate	NOUN
easat-1918	190	37	figure	figure	NOUN
easat-1918	190	38	1	1	NUM
easat-1918	190	39	.	.	PUNCT
easat-1918	190	40	structural	structural	ADJ
easat-1918	190	41	model	model	NOUN
easat-1918	190	42	analysis	analysis	NOUN
easat-1918	190	43	results	result	NOUN
easat-1918	190	44	.	.	PUNCT
easat-1918	191	1	5	5	X
easat-1918	191	2	.	.	X
easat-1918	191	3	conclusion	conclusion	VERB
easat-1918	191	4	the	the	DET
easat-1918	191	5	results	result	NOUN
easat-1918	191	6	of	of	ADP
easat-1918	191	7	this	this	DET
easat-1918	191	8	study	study	NOUN
easat-1918	191	9	show	show	VERB
easat-1918	191	10	the	the	DET
easat-1918	191	11	significant	significant	ADJ
easat-1918	191	12	positive	positive	ADJ
easat-1918	191	13	impact	impact	NOUN
easat-1918	191	14	of	of	ADP
easat-1918	191	15	digital	digital	ADJ
easat-1918	191	16	transformation	transformation	NOUN
easat-1918	191	17	on	on	ADP
easat-1918	191	18	customer	customer	NOUN
easat-1918	191	19	satisfaction	satisfaction	NOUN
easat-1918	191	20	in	in	ADP
easat-1918	191	21	the	the	DET
easat-1918	191	22	retail	retail	ADJ
easat-1918	191	23	industry	industry	NOUN
easat-1918	191	24	in	in	ADP
easat-1918	191	25	hanoi	hanoi	PROPN
easat-1918	191	26	,	,	PUNCT
easat-1918	191	27	vietnam	vietnam	PROPN
easat-1918	191	28	.	.	PUNCT
easat-1918	192	1	retailers	retailer	NOUN
easat-1918	192	2	must	must	AUX
easat-1918	192	3	embrace	embrace	VERB
easat-1918	192	4	digital	digital	ADJ
easat-1918	192	5	technologies	technology	NOUN
easat-1918	192	6	to	to	PART
easat-1918	192	7	enhance	enhance	VERB
easat-1918	192	8	customer	customer	NOUN
easat-1918	192	9	experience	experience	NOUN
easat-1918	192	10	,	,	PUNCT
easat-1918	192	11	create	create	VERB
easat-1918	192	12	added	add	VERB
easat-1918	192	13	value	value	NOUN
easat-1918	192	14	,	,	PUNCT
easat-1918	192	15	and	and	CCONJ
easat-1918	192	16	foster	foster	VERB
easat-1918	192	17	stronger	strong	ADJ
easat-1918	192	18	engagement	engagement	NOUN
easat-1918	192	19	.	.	PUNCT
easat-1918	193	1	importantly	importantly	ADV
easat-1918	193	2	,	,	PUNCT
easat-1918	193	3	the	the	DET
easat-1918	193	4	study	study	NOUN
easat-1918	193	5	reveals	reveal	VERB
easat-1918	193	6	that	that	SCONJ
easat-1918	193	7	perceived	perceive	VERB
easat-1918	193	8	value	value	NOUN
easat-1918	193	9	and	and	CCONJ
easat-1918	193	10	technology	technology	NOUN
easat-1918	193	11	acceptance	acceptance	NOUN
easat-1918	193	12	are	be	AUX
easat-1918	193	13	crucial	crucial	ADJ
easat-1918	193	14	mediators	mediator	NOUN
easat-1918	193	15	in	in	ADP
easat-1918	193	16	this	this	DET
easat-1918	193	17	relationship	relationship	NOUN
easat-1918	193	18	.	.	PUNCT
easat-1918	194	1	retailers	retailer	NOUN
easat-1918	194	2	should	should	AUX
easat-1918	194	3	prioritize	prioritize	VERB
easat-1918	194	4	enhancing	enhance	VERB
easat-1918	194	5	customer	customer	NOUN
easat-1918	194	6	perceptions	perception	NOUN
easat-1918	194	7	of	of	ADP
easat-1918	194	8	value	value	NOUN
easat-1918	194	9	and	and	CCONJ
easat-1918	194	10	facilitating	facilitate	VERB
easat-1918	194	11	the	the	DET
easat-1918	194	12	acceptance	acceptance	NOUN
easat-1918	194	13	of	of	ADP
easat-1918	194	14	digital	digital	ADJ
easat-1918	194	15	technologies	technology	NOUN
easat-1918	194	16	.	.	PUNCT
easat-1918	195	1	this	this	PRON
easat-1918	195	2	can	can	AUX
easat-1918	195	3	be	be	AUX
easat-1918	195	4	achieved	achieve	VERB
easat-1918	195	5	by	by	ADP
easat-1918	195	6	focusing	focus	VERB
easat-1918	195	7	on	on	ADP
easat-1918	195	8	personalization	personalization	NOUN
easat-1918	195	9	,	,	PUNCT
easat-1918	195	10	tailored	tailor	VERB
easat-1918	195	11	offerings	offering	NOUN
easat-1918	195	12	,	,	PUNCT
easat-1918	195	13	userfriendly	userfriendly	ADV
easat-1918	195	14	interfaces	interface	NOUN
easat-1918	195	15	,	,	PUNCT
easat-1918	195	16	and	and	CCONJ
easat-1918	195	17	value	value	NOUN
easat-1918	195	18	-	-	PUNCT
easat-1918	195	19	added	add	VERB
easat-1918	195	20	services	service	NOUN
easat-1918	195	21	.	.	PUNCT
easat-1918	196	1	these	these	DET
easat-1918	196	2	findings	finding	NOUN
easat-1918	196	3	offer	offer	VERB
easat-1918	196	4	practical	practical	ADJ
easat-1918	196	5	implications	implication	NOUN
easat-1918	196	6	for	for	ADP
easat-1918	196	7	retail	retail	ADJ
easat-1918	196	8	managers	manager	NOUN
easat-1918	196	9	.	.	PUNCT
easat-1918	197	1	adopting	adopt	VERB
easat-1918	197	2	a	a	DET
easat-1918	197	3	customer	customer	NOUN
easat-1918	197	4	-	-	PUNCT
easat-1918	197	5	centric	centric	NOUN
easat-1918	197	6	approach	approach	NOUN
easat-1918	197	7	to	to	ADP
easat-1918	197	8	digital	digital	ADJ
easat-1918	197	9	transformation	transformation	NOUN
easat-1918	197	10	is	be	AUX
easat-1918	197	11	key	key	ADJ
easat-1918	197	12	.	.	PUNCT
easat-1918	198	1	leveraging	leverage	VERB
easat-1918	198	2	digital	digital	ADJ
easat-1918	198	3	technologies	technology	NOUN
easat-1918	198	4	to	to	PART
easat-1918	198	5	enhance	enhance	VERB
easat-1918	198	6	perceived	perceive	VERB
easat-1918	198	7	value	value	NOUN
easat-1918	198	8	and	and	CCONJ
easat-1918	198	9	facilitate	facilitate	NOUN
easat-1918	198	10	technology	technology	NOUN
easat-1918	198	11	acceptance	acceptance	NOUN
easat-1918	198	12	should	should	AUX
easat-1918	198	13	be	be	AUX
easat-1918	198	14	prioritized	prioritize	VERB
easat-1918	198	15	.	.	PUNCT
easat-1918	199	1	regularly	regularly	ADV
easat-1918	199	2	monitoring	monitor	VERB
easat-1918	199	3	and	and	CCONJ
easat-1918	199	4	measuring	measure	VERB
easat-1918	199	5	customer	customer	NOUN
easat-1918	199	6	satisfaction	satisfaction	NOUN
easat-1918	199	7	in	in	ADP
easat-1918	199	8	the	the	DET
easat-1918	199	9	context	context	NOUN
easat-1918	199	10	of	of	ADP
easat-1918	199	11	digital	digital	ADJ
easat-1918	199	12	transformation	transformation	NOUN
easat-1918	199	13	initiatives	initiative	NOUN
easat-1918	199	14	is	be	AUX
easat-1918	199	15	crucial	crucial	ADJ
easat-1918	199	16	for	for	ADP
easat-1918	199	17	making	make	VERB
easat-1918	199	18	necessary	necessary	ADJ
easat-1918	199	19	adjustments	adjustment	NOUN
easat-1918	199	20	.	.	PUNCT
easat-1918	200	1	while	while	SCONJ
easat-1918	200	2	this	this	DET
easat-1918	200	3	study	study	NOUN
easat-1918	200	4	provides	provide	VERB
easat-1918	200	5	valuable	valuable	ADJ
easat-1918	200	6	insights	insight	NOUN
easat-1918	200	7	,	,	PUNCT
easat-1918	200	8	it	it	PRON
easat-1918	200	9	is	be	AUX
easat-1918	200	10	not	not	PART
easat-1918	200	11	without	without	ADP
easat-1918	200	12	limitations	limitation	NOUN
easat-1918	200	13	.	.	PUNCT
easat-1918	201	1	the	the	DET
easat-1918	201	2	research	research	NOUN
easat-1918	201	3	was	be	AUX
easat-1918	201	4	conducted	conduct	VERB
easat-1918	201	5	within	within	ADP
easat-1918	201	6	a	a	DET
easat-1918	201	7	specific	specific	ADJ
easat-1918	201	8	geographic	geographic	ADJ
easat-1918	201	9	context	context	NOUN
easat-1918	201	10	and	and	CCONJ
easat-1918	201	11	retail	retail	ADJ
easat-1918	201	12	sector	sector	NOUN
easat-1918	201	13	,	,	PUNCT
easat-1918	201	14	potentially	potentially	ADV
easat-1918	201	15	limiting	limit	VERB
easat-1918	201	16	generalizability	generalizability	NOUN
easat-1918	201	17	.	.	PUNCT
easat-1918	202	1	future	future	ADJ
easat-1918	202	2	research	research	NOUN
easat-1918	202	3	could	could	AUX
easat-1918	202	4	explore	explore	VERB
easat-1918	202	5	the	the	DET
easat-1918	202	6	model	model	NOUN
easat-1918	202	7	's	's	PART
easat-1918	202	8	applicability	applicability	NOUN
easat-1918	202	9	in	in	ADP
easat-1918	202	10	different	different	ADJ
easat-1918	202	11	settings	setting	NOUN
easat-1918	202	12	.	.	PUNCT
easat-1918	203	1	additionally	additionally	ADV
easat-1918	203	2	,	,	PUNCT
easat-1918	203	3	the	the	DET
easat-1918	203	4	crosssectional	crosssectional	ADJ
easat-1918	203	5	design	design	NOUN
easat-1918	203	6	could	could	AUX
easat-1918	203	7	be	be	AUX
easat-1918	203	8	expanded	expand	VERB
easat-1918	203	9	through	through	ADP
easat-1918	203	10	longitudinal	longitudinal	ADJ
easat-1918	203	11	studies	study	NOUN
easat-1918	203	12	to	to	PART
easat-1918	203	13	examine	examine	VERB
easat-1918	203	14	long	long	ADJ
easat-1918	203	15	-	-	PUNCT
easat-1918	203	16	term	term	NOUN
easat-1918	203	17	effects	effect	NOUN
easat-1918	203	18	.	.	PUNCT
easat-1918	204	1	finally	finally	ADV
easat-1918	204	2	,	,	PUNCT
easat-1918	204	3	exploring	explore	VERB
easat-1918	204	4	additional	additional	ADJ
easat-1918	204	5	mediating	mediating	NOUN
easat-1918	204	6	or	or	CCONJ
easat-1918	204	7	moderating	moderating	NOUN
easat-1918	204	8	variables	variable	NOUN
easat-1918	204	9	could	could	AUX
easat-1918	204	10	further	far	ADV
easat-1918	204	11	enrich	enrich	VERB
easat-1918	204	12	our	our	PRON
easat-1918	204	13	understanding	understanding	NOUN
easat-1918	204	14	of	of	ADP
easat-1918	204	15	this	this	DET
easat-1918	204	16	complex	complex	ADJ
easat-1918	204	17	relationship	relationship	NOUN
easat-1918	204	18	.	.	PUNCT
easat-1918	205	1	acknowledgments	acknowledgment	NOUN
easat-1918	205	2	:	:	PUNCT
easat-1918	205	3	the	the	DET
easat-1918	205	4	authors	author	NOUN
easat-1918	205	5	would	would	AUX
easat-1918	205	6	like	like	VERB
easat-1918	205	7	to	to	PART
easat-1918	205	8	thank	thank	VERB
easat-1918	205	9	the	the	DET
easat-1918	205	10	vnu	vnu	PROPN
easat-1918	205	11	university	university	NOUN
easat-1918	205	12	of	of	ADP
easat-1918	205	13	economics	economic	NOUN
easat-1918	205	14	and	and	CCONJ
easat-1918	205	15	business	business	NOUN
easat-1918	205	16	,	,	PUNCT
easat-1918	205	17	vietnam	vietnam	PROPN
easat-1918	205	18	national	national	PROPN
easat-1918	205	19	university	university	PROPN
easat-1918	205	20	,	,	PUNCT
easat-1918	205	21	hanoi	hanoi	PROPN
easat-1918	205	22	,	,	PUNCT
easat-1918	205	23	vietnam	vietnam	PROPN
easat-1918	205	24	;	;	PUNCT
easat-1918	205	25	thuongmai	thuongmai	PROPN
easat-1918	205	26	university	university	PROPN
easat-1918	205	27	,	,	PUNCT
easat-1918	205	28	hanoi	hanoi	PROPN
easat-1918	205	29	,	,	PUNCT
easat-1918	205	30	vietnam	vietnam	PROPN
easat-1918	205	31	;	;	PUNCT
easat-1918	205	32	and	and	CCONJ
easat-1918	205	33	hanoi	hanoi	PROPN
easat-1918	205	34	university	university	PROPN
easat-1918	205	35	of	of	ADP
easat-1918	205	36	industry	industry	NOUN
easat-1918	205	37	,	,	PUNCT
easat-1918	205	38	1852	1852	NUM
easat-1918	205	39	edelweiss	edelweiss	PROPN
easat-1918	205	40	applied	apply	VERB
easat-1918	205	41	science	science	NOUN
easat-1918	205	42	and	and	CCONJ
easat-1918	205	43	technology	technology	NOUN
easat-1918	205	44	issn	issn	PROPN
easat-1918	205	45	:	:	PUNCT
easat-1918	205	46	2576	2576	NUM
easat-1918	205	47	-	-	SYM
easat-1918	205	48	8484	8484	NUM
easat-1918	205	49	vol	vol	NOUN
easat-1918	205	50	.	.	PROPN
easat-1918	206	1	8	8	NUM
easat-1918	206	2	,	,	PUNCT
easat-1918	206	3	no	no	INTJ
easat-1918	206	4	.	.	NOUN
easat-1918	206	5	5	5	NUM
easat-1918	206	6	:	:	PUNCT
easat-1918	206	7	1843	1843	NUM
easat-1918	206	8	-	-	SYM
easat-1918	206	9	1853	1853	NUM
easat-1918	206	10	,	,	PUNCT
easat-1918	206	11	2024	2024	NUM
easat-1918	206	12	doi	doi	NOUN
easat-1918	206	13	:	:	PUNCT
easat-1918	206	14	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	206	15	©	©	PROPN
easat-1918	206	16	2024	2024	NUM
easat-1918	206	17	by	by	ADP
easat-1918	206	18	the	the	DET
easat-1918	206	19	authors	author	NOUN
easat-1918	206	20	;	;	PUNCT
easat-1918	207	1	licensee	licensee	PROPN
easat-1918	207	2	learning	learning	PROPN
easat-1918	207	3	gate	gate	PROPN
easat-1918	207	4	vietnam	vietnam	PROPN
easat-1918	207	5	,	,	PUNCT
easat-1918	207	6	for	for	ADP
easat-1918	207	7	supporting	support	VERB
easat-1918	207	8	us	we	PRON
easat-1918	207	9	and	and	CCONJ
easat-1918	207	10	sharing	share	VERB
easat-1918	207	11	their	their	PRON
easat-1918	207	12	experiences	experience	NOUN
easat-1918	207	13	and	and	CCONJ
easat-1918	207	14	information	information	NOUN
easat-1918	207	15	during	during	ADP
easat-1918	207	16	the	the	DET
easat-1918	207	17	conduct	conduct	NOUN
easat-1918	207	18	of	of	ADP
easat-1918	207	19	this	this	DET
easat-1918	207	20	research	research	NOUN
easat-1918	207	21	.	.	PUNCT
easat-1918	208	1	institutional	institutional	ADJ
easat-1918	208	2	review	review	PROPN
easat-1918	208	3	board	board	NOUN
easat-1918	208	4	statement	statement	NOUN
easat-1918	208	5	:	:	PUNCT
easat-1918	208	6	the	the	DET
easat-1918	208	7	ethical	ethical	ADJ
easat-1918	208	8	committee	committee	PROPN
easat-1918	208	9	of	of	ADP
easat-1918	208	10	vnu	vnu	PROPN
easat-1918	208	11	university	university	PROPN
easat-1918	208	12	of	of	ADP
easat-1918	208	13	economics	economic	NOUN
easat-1918	208	14	and	and	CCONJ
easat-1918	208	15	business	business	NOUN
easat-1918	208	16	,	,	PUNCT
easat-1918	208	17	vietnam	vietnam	PROPN
easat-1918	208	18	national	national	PROPN
easat-1918	208	19	university	university	PROPN
easat-1918	208	20	has	have	AUX
easat-1918	208	21	granted	grant	VERB
easat-1918	208	22	approval	approval	NOUN
easat-1918	208	23	for	for	ADP
easat-1918	208	24	this	this	DET
easat-1918	208	25	study	study	NOUN
easat-1918	208	26	(	(	PUNCT
easat-1918	208	27	ref	ref	NOUN
easat-1918	208	28	.	.	PUNCT
easat-1918	209	1	no	no	INTJ
easat-1918	209	2	.	.	NOUN
easat-1918	209	3	2428	2428	NUM
easat-1918	209	4	/	/	SYM
easat-1918	209	5	qd	qd	NOUN
easat-1918	209	6	-	-	PUNCT
easat-1918	209	7	dhkt	dhkt	NOUN
easat-1918	209	8	)	)	PUNCT
easat-1918	209	9	.	.	PUNCT
easat-1918	210	1	copyright	copyright	NOUN
easat-1918	210	2	:	:	PUNCT
easat-1918	210	3	©	©	PROPN
easat-1918	210	4	2024	2024	NUM
easat-1918	210	5	by	by	ADP
easat-1918	210	6	the	the	DET
easat-1918	210	7	authors	author	NOUN
easat-1918	210	8	.	.	PUNCT
easat-1918	211	1	this	this	DET
easat-1918	211	2	article	article	NOUN
easat-1918	211	3	is	be	AUX
easat-1918	211	4	an	an	DET
easat-1918	211	5	open	open	ADJ
easat-1918	211	6	access	access	NOUN
easat-1918	211	7	article	article	NOUN
easat-1918	211	8	distributed	distribute	VERB
easat-1918	211	9	under	under	ADP
easat-1918	211	10	the	the	DET
easat-1918	211	11	terms	term	NOUN
easat-1918	211	12	and	and	CCONJ
easat-1918	211	13	conditions	condition	NOUN
easat-1918	211	14	of	of	ADP
easat-1918	211	15	the	the	DET
easat-1918	211	16	creative	creative	ADJ
easat-1918	211	17	commons	common	NOUN
easat-1918	211	18	attribution	attribution	NOUN
easat-1918	211	19	(	(	PUNCT
easat-1918	211	20	cc	cc	NOUN
easat-1918	211	21	by	by	ADP
easat-1918	211	22	)	)	PUNCT
easat-1918	211	23	license	license	NOUN
easat-1918	211	24	(	(	PUNCT
easat-1918	211	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-1918	211	26	)	)	PUNCT
easat-1918	211	27	.	.	PUNCT
easat-1918	212	1	references	reference	NOUN
easat-1918	212	2	[	[	X
easat-1918	212	3	1	1	NUM
easat-1918	212	4	]	]	X
easat-1918	212	5	n.	n.	PROPN
easat-1918	212	6	h	h	PROPN
easat-1918	212	7	tien	tien	PROPN
easat-1918	212	8	,	,	PUNCT
easat-1918	212	9	d.	d.	PROPN
easat-1918	212	10	t.	t.	PROPN
easat-1918	212	11	phuong	phuong	PROPN
easat-1918	212	12	,	,	PUNCT
easat-1918	212	13	n.	n.	PROPN
easat-1918	212	14	m.	m.	PROPN
easat-1918	212	15	đức	đức	PROPN
easat-1918	212	16	,	,	PUNCT
easat-1918	212	17	t.	t.	PROPN
easat-1918	212	18	t.	t.	PROPN
easat-1918	212	19	k.	k.	PROPN
easat-1918	212	20	hồng	hồng	PROPN
easat-1918	212	21	,	,	PUNCT
easat-1918	212	22	"	"	PUNCT
easat-1918	212	23	factors	factor	NOUN
easat-1918	212	24	affecting	affect	VERB
easat-1918	212	25	customer	customer	NOUN
easat-1918	212	26	satisfaction	satisfaction	NOUN
easat-1918	212	27	at	at	ADP
easat-1918	212	28	bach	bach	PROPN
easat-1918	212	29	hoa	hoa	PROPN
easat-1918	212	30	xanh	xanh	PROPN
easat-1918	212	31	retail	retail	PROPN
easat-1918	212	32	chain	chain	NOUN
easat-1918	212	33	in	in	ADP
easat-1918	212	34	vietnam	vietnam	PROPN
easat-1918	212	35	"	"	PUNCT
easat-1918	212	36	,	,	PUNCT
easat-1918	212	37	int	int	PROPN
easat-1918	212	38	j	j	PROPN
easat-1918	212	39	res	re	NOUN
easat-1918	212	40	hum	hum	ADJ
easat-1918	212	41	resour	resour	NOUN
easat-1918	212	42	manage	manage	NOUN
easat-1918	212	43	,	,	PUNCT
easat-1918	212	44	vol	vol	NOUN
easat-1918	212	45	3	3	NUM
easat-1918	212	46	,	,	PUNCT
easat-1918	212	47	no	no	INTJ
easat-1918	212	48	.	.	NOUN
easat-1918	212	49	2	2	NUM
easat-1918	212	50	,	,	PUNCT
easat-1918	212	51	pp.103–109	pp.103–109	VERB
easat-1918	212	52	,	,	PUNCT
easat-1918	212	53	2021	2021	NUM
easat-1918	212	54	[	[	X
easat-1918	212	55	2	2	NUM
easat-1918	212	56	]	]	PUNCT
easat-1918	212	57	m.	m.	NOUN
easat-1918	212	58	breu	breu	NOUN
easat-1918	212	59	,	,	PUNCT
easat-1918	212	60	m.	m.	NOUN
easat-1918	212	61	francois	francois	PROPN
easat-1918	212	62	,	,	PUNCT
easat-1918	212	63	d.	d.	PROPN
easat-1918	212	64	kuijpers	kuijper	NOUN
easat-1918	212	65	and	and	CCONJ
easat-1918	212	66	a.	a.	PROPN
easat-1918	212	67	sawaya	sawaya	PROPN
easat-1918	212	68	,	,	PUNCT
easat-1918	212	69	"	"	PUNCT
easat-1918	212	70	how	how	SCONJ
easat-1918	212	71	companies	company	NOUN
easat-1918	212	72	can	can	AUX
easat-1918	212	73	seize	seize	VERB
easat-1918	212	74	opportunities	opportunity	NOUN
easat-1918	212	75	in	in	ADP
easat-1918	212	76	retail	retail	NOUN
easat-1918	212	77	in	in	ADP
easat-1918	212	78	vietnam	vietnam	PROPN
easat-1918	212	79	"	"	PUNCT
easat-1918	213	1	[	[	X
easat-1918	213	2	internet	internet	NOUN
easat-1918	213	3	]	]	PUNCT
easat-1918	213	4	.	.	PUNCT
easat-1918	214	1	available	available	ADJ
easat-1918	214	2	from	from	ADP
easat-1918	214	3	:	:	PUNCT
easat-1918	214	4	https://www.mckinsey.com/industries/retail/our-insights/how-companies-can-seizeopportunity-in-vietnams-growing-retail-market	https://www.mckinsey.com/industries/retail/our-insights/how-companies-can-seizeopportunity-in-vietnams-growing-retail-market	NOUN
easat-1918	214	5	,	,	PUNCT
easat-1918	214	6	2019	2019	NUM
easat-1918	214	7	[	[	X
easat-1918	214	8	3	3	X
easat-1918	214	9	]	]	PUNCT
easat-1918	214	10	t.	t.	PROPN
easat-1918	214	11	t.	t.	PROPN
easat-1918	214	12	anh	anh	PROPN
easat-1918	214	13	and	and	CCONJ
easat-1918	214	14	t.	t.	PROPN
easat-1918	214	15	t.	t.	PROPN
easat-1918	214	16	anh	anh	PROPN
easat-1918	214	17	,	,	PUNCT
easat-1918	214	18	"	"	PUNCT
easat-1918	214	19	retail	retail	ADJ
easat-1918	214	20	business	business	NOUN
easat-1918	214	21	in	in	ADP
easat-1918	214	22	an	an	DET
easat-1918	214	23	emerging	emerge	VERB
easat-1918	214	24	economy	economy	NOUN
easat-1918	214	25	:	:	PUNCT
easat-1918	214	26	the	the	DET
easat-1918	214	27	case	case	NOUN
easat-1918	214	28	of	of	ADP
easat-1918	214	29	vietnam	vietnam	PROPN
easat-1918	214	30	''	''	PUNCT
easat-1918	214	31	.	.	PUNCT
easat-1918	215	1	ho	ho	PROPN
easat-1918	215	2	chi	chi	PROPN
easat-1918	215	3	minh	minh	PROPN
easat-1918	215	4	city	city	PROPN
easat-1918	215	5	open	open	PROPN
easat-1918	215	6	university	university	PROPN
easat-1918	215	7	journal	journal	NOUN
easat-1918	215	8	of	of	ADP
easat-1918	215	9	science	science	NOUN
easat-1918	215	10	,	,	PUNCT
easat-1918	215	11	vol	vol	NOUN
easat-1918	215	12	2	2	NUM
easat-1918	215	13	,	,	PUNCT
easat-1918	215	14	no	no	INTJ
easat-1918	215	15	.	.	PUNCT
easat-1918	216	1	1.2012	1.2012	NUM
easat-1918	216	2	[	[	PUNCT
easat-1918	216	3	4	4	NUM
easat-1918	216	4	]	]	PUNCT
easat-1918	216	5	l.	l.	PROPN
easat-1918	216	6	guzikova	guzikova	PROPN
easat-1918	216	7	,	,	PUNCT
easat-1918	216	8	l.t.h	l.t.h	PROPN
easat-1918	216	9	.	.	PUNCT
easat-1918	217	1	van	van	PROPN
easat-1918	217	2	,	,	PUNCT
easat-1918	217	3	l.a	l.a	PROPN
easat-1918	217	4	.	.	PROPN
easat-1918	217	5	guzikova	guzikova	PROPN
easat-1918	217	6	and	and	CCONJ
easat-1918	217	7	n.	n.	PROPN
easat-1918	217	8	dedyukhina	dedyukhina	PROPN
easat-1918	217	9	,	,	PUNCT
easat-1918	217	10	impact	impact	NOUN
easat-1918	217	11	of	of	ADP
easat-1918	217	12	the	the	DET
easat-1918	217	13	fourth	fourth	ADJ
easat-1918	217	14	industrial	industrial	ADJ
easat-1918	217	15	revolution	revolution	NOUN
easat-1918	217	16	on	on	ADP
easat-1918	217	17	the	the	DET
easat-1918	217	18	sustainability	sustainability	NOUN
easat-1918	217	19	of	of	ADP
easat-1918	217	20	vietnam	vietnam	PROPN
easat-1918	217	21	’s	’s	PART
easat-1918	217	22	economic	economic	ADJ
easat-1918	217	23	development	development	NOUN
easat-1918	217	24	.	.	PUNCT
easat-1918	218	1	iop	iop	PROPN
easat-1918	218	2	publ	publ	PROPN
easat-1918	218	3	,	,	PUNCT
easat-1918	218	4	vol	vol	NOUN
easat-1918	218	5	.	.	NOUN
easat-1918	219	1	940	940	NUM
easat-1918	219	2	,	,	PUNCT
easat-1918	219	3	no	no	INTJ
easat-1918	219	4	.	.	NOUN
easat-1918	219	5	1	1	NUM
easat-1918	219	6	,	,	PUNCT
easat-1918	219	7	pp	pp	ADV
easat-1918	219	8	012031–012031	012031–012031	NUM
easat-1918	219	9	,	,	PUNCT
easat-1918	219	10	2020	2020	NUM
easat-1918	219	11	.	.	PUNCT
easat-1918	220	1	[	[	X
easat-1918	220	2	5	5	NUM
easat-1918	220	3	]	]	PUNCT
easat-1918	220	4	world	world	NOUN
easat-1918	220	5	economic	economic	PROPN
easat-1918	220	6	forum	forum	PROPN
easat-1918	220	7	.	.	PUNCT
easat-1918	221	1	shaping	shape	VERB
easat-1918	221	2	the	the	DET
easat-1918	221	3	future	future	NOUN
easat-1918	221	4	of	of	ADP
easat-1918	221	5	retail	retail	NOUN
easat-1918	221	6	for	for	ADP
easat-1918	221	7	consumer	consumer	NOUN
easat-1918	221	8	industries	industry	NOUN
easat-1918	221	9	[	[	X
easat-1918	221	10	internet	internet	NOUN
easat-1918	221	11	]	]	PUNCT
easat-1918	221	12	.	.	PUNCT
easat-1918	222	1	a	a	DET
easat-1918	222	2	world	world	NOUN
easat-1918	222	3	economic	economic	PROPN
easat-1918	222	4	forum	forum	PROPN
easat-1918	222	5	project	project	NOUN
easat-1918	222	6	in	in	ADP
easat-1918	222	7	collaboration	collaboration	NOUN
easat-1918	222	8	with	with	ADP
easat-1918	222	9	accenture	accenture	NOUN
easat-1918	222	10	,	,	PUNCT
easat-1918	222	11	ref	ref	NOUN
easat-1918	222	12	020117	020117	NUM
easat-1918	222	13	00026108	00026108	NUM
easat-1918	222	14	;	;	PUNCT
easat-1918	222	15	.	.	PUNCT
easat-1918	223	1	available	available	ADJ
easat-1918	223	2	from	from	ADP
easat-1918	223	3	:	:	PUNCT
easat-1918	223	4	http://www3.weforum.org/docs/ip/2016/co/wef_am17_futureofretailinsightreport.pdf	http://www3.weforum.org/docs/ip/2016/co/wef_am17_futureofretailinsightreport.pdf	PROPN
easat-1918	223	5	,	,	PUNCT
easat-1918	223	6	2017	2017	NUM
easat-1918	223	7	.	.	PUNCT
easat-1918	224	1	[	[	X
easat-1918	224	2	6	6	NUM
easat-1918	224	3	]	]	PUNCT
easat-1918	224	4	t.	t.	PROPN
easat-1918	224	5	m.	m.	PROPN
easat-1918	224	6	anh	anh	PROPN
easat-1918	224	7	,	,	PUNCT
easat-1918	224	8	foundations	foundation	NOUN
easat-1918	224	9	for	for	ADP
easat-1918	224	10	digital	digital	ADJ
easat-1918	224	11	transformation	transformation	NOUN
easat-1918	224	12	:	:	PUNCT
easat-1918	224	13	the	the	DET
easat-1918	224	14	case	case	NOUN
easat-1918	224	15	of	of	ADP
easat-1918	224	16	vietnam	vietnam	PROPN
easat-1918	224	17	.	.	PUNCT
easat-1918	225	1	atlantis	atlantis	PROPN
easat-1918	225	2	press	press	PROPN
easat-1918	226	1	[	[	X
easat-1918	226	2	internet	internet	NOUN
easat-1918	226	3	]	]	X
easat-1918	226	4	,	,	PUNCT
easat-1918	226	5	available	available	ADJ
easat-1918	226	6	from	from	ADP
easat-1918	226	7	:	:	PUNCT
easat-1918	226	8	https://doi.org/10.2991/aebmr.k.211119.007	https://doi.org/10.2991/aebmr.k.211119.007	ADJ
easat-1918	226	9	,	,	PUNCT
easat-1918	226	10	2021	2021	NUM
easat-1918	226	11	[	[	X
easat-1918	226	12	7	7	X
easat-1918	226	13	]	]	SYM
easat-1918	226	14	n.m.trang	n.m.trang	NOUN
easat-1918	226	15	,	,	PUNCT
easat-1918	226	16	"	"	PUNCT
easat-1918	226	17	impacts	impact	NOUN
easat-1918	226	18	of	of	ADP
easat-1918	226	19	digital	digital	ADJ
easat-1918	226	20	transformation	transformation	NOUN
easat-1918	226	21	on	on	ADP
easat-1918	226	22	manufacture	manufacture	NOUN
easat-1918	226	23	in	in	ADP
easat-1918	226	24	vietnam	vietnam	PROPN
easat-1918	226	25	"	"	PUNCT
easat-1918	226	26	,	,	PUNCT
easat-1918	226	27	vnu	vnu	PROPN
easat-1918	226	28	journal	journal	NOUN
easat-1918	226	29	of	of	ADP
easat-1918	226	30	science	science	NOUN
easat-1918	226	31	,	,	PUNCT
easat-1918	226	32	vol	vol	NOUN
easat-1918	226	33	.	.	PROPN
easat-1918	226	34	39	39	NUM
easat-1918	226	35	,	,	PUNCT
easat-1918	226	36	no	no	INTJ
easat-1918	226	37	.	.	NOUN
easat-1918	226	38	2	2	NUM
easat-1918	226	39	,	,	PUNCT
easat-1918	226	40	doc	doc	NOUN
easat-1918	226	41	:	:	PUNCT
easat-1918	226	42	https://doi.org/10.25073/2588-1116/vnupam.4375	https://doi.org/10.25073/2588-1116/vnupam.4375	NOUN
easat-1918	226	43	,	,	PUNCT
easat-1918	226	44	2023	2023	NUM
easat-1918	226	45	[	[	X
easat-1918	226	46	8	8	NUM
easat-1918	226	47	]	]	X
easat-1918	226	48	c.	c.	PROPN
easat-1918	226	49	l.	l.	PROPN
easat-1918	226	50	chen	chen	PROPN
easat-1918	226	51	,	,	PUNCT
easat-1918	226	52	y.	y.	PROPN
easat-1918	226	53	c.	c.	PROPN
easat-1918	226	54	lin	lin	PROPN
easat-1918	226	55	,	,	PUNCT
easat-1918	226	56	w.h	w.h	PROPN
easat-1918	226	57	.	.	PROPN
easat-1918	226	58	chen	chen	PROPN
easat-1918	226	59	,	,	PUNCT
easat-1918	226	60	c.	c.	PROPN
easat-1918	226	61	f.	f.	PROPN
easat-1918	226	62	chao	chao	PROPN
easat-1918	226	63	,	,	PUNCT
easat-1918	226	64	and	and	CCONJ
easat-1918	226	65	h.	h.	PROPN
easat-1918	226	66	pandia	pandia	PROPN
easat-1918	226	67	,	,	PUNCT
easat-1918	226	68	"	"	PUNCT
easat-1918	226	69	role	role	NOUN
easat-1918	226	70	of	of	ADP
easat-1918	226	71	government	government	NOUN
easat-1918	226	72	to	to	PART
easat-1918	226	73	enhance	enhance	VERB
easat-1918	226	74	digital	digital	ADJ
easat-1918	226	75	transformation	transformation	NOUN
easat-1918	226	76	in	in	ADP
easat-1918	226	77	small	small	ADJ
easat-1918	226	78	service	service	NOUN
easat-1918	226	79	business	business	NOUN
easat-1918	226	80	"	"	PUNCT
easat-1918	226	81	,	,	PUNCT
easat-1918	226	82	multidiscip	multidiscip	NOUN
easat-1918	226	83	digit	digit	VERB
easat-1918	226	84	publ	publ	NOUN
easat-1918	226	85	inst	inst	NOUN
easat-1918	226	86	,	,	PUNCT
easat-1918	226	87	vol	vol	NOUN
easat-1918	226	88	.	.	PROPN
easat-1918	226	89	13	13	NUM
easat-1918	226	90	,	,	PUNCT
easat-1918	226	91	no	no	INTJ
easat-1918	226	92	.	.	NOUN
easat-1918	226	93	3	3	NUM
easat-1918	226	94	,	,	PUNCT
easat-1918	226	95	pp.1028–1028	pp.1028–1028	NOUN
easat-1918	226	96	,	,	PUNCT
easat-1918	226	97	2021	2021	NUM
easat-1918	226	98	.	.	PUNCT
easat-1918	227	1	[	[	X
easat-1918	227	2	9	9	NUM
easat-1918	227	3	]	]	PUNCT
easat-1918	227	4	p.	p.	PROPN
easat-1918	227	5	c.	c.	PROPN
easat-1918	227	6	verhoef	verhoef	PROPN
easat-1918	227	7	,	,	PUNCT
easat-1918	227	8	t.	t.	PROPN
easat-1918	227	9	broekhuizen	broekhuizen	PROPN
easat-1918	227	10	,	,	PUNCT
easat-1918	227	11	y.	y.	PROPN
easat-1918	227	12	bart	bart	PROPN
easat-1918	227	13	,	,	PUNCT
easat-1918	227	14	a.	a.	PROPN
easat-1918	227	15	bhattacharya	bhattacharya	PROPN
easat-1918	227	16	,	,	PUNCT
easat-1918	227	17	j.	j.	PROPN
easat-1918	227	18	q.	q.	PROPN
easat-1918	227	19	dong	dong	PROPN
easat-1918	227	20	,	,	PUNCT
easat-1918	227	21	n.	n.	PROPN
easat-1918	227	22	e.	e.	PROPN
easat-1918	227	23	fabian	fabian	PROPN
easat-1918	227	24	,	,	PUNCT
easat-1918	227	25	et	et	PROPN
easat-1918	227	26	al	al	PROPN
easat-1918	227	27	.	.	PUNCT
easat-1918	228	1	"	"	PUNCT
easat-1918	228	2	digital	digital	ADJ
easat-1918	228	3	transformation	transformation	NOUN
easat-1918	228	4	:	:	PUNCT
easat-1918	228	5	a	a	DET
easat-1918	228	6	multidisciplinary	multidisciplinary	ADJ
easat-1918	228	7	reflection	reflection	NOUN
easat-1918	228	8	and	and	CCONJ
easat-1918	228	9	research	research	NOUN
easat-1918	228	10	agenda	agenda	NOUN
easat-1918	228	11	"	"	PUNCT
easat-1918	228	12	,	,	PUNCT
easat-1918	228	13	journal	journal	NOUN
easat-1918	228	14	of	of	ADP
easat-1918	228	15	business	business	NOUN
easat-1918	228	16	research	research	NOUN
easat-1918	228	17	,	,	PUNCT
easat-1918	228	18	vol	vol	NOUN
easat-1918	228	19	.	.	PROPN
easat-1918	228	20	122	122	NUM
easat-1918	228	21	,	,	PUNCT
easat-1918	228	22	pp.889–901	pp.889–901	NOUN
easat-1918	228	23	,	,	PUNCT
easat-1918	228	24	2021	2021	NUM
easat-1918	228	25	.	.	PUNCT
easat-1918	229	1	[	[	X
easat-1918	229	2	10	10	NUM
easat-1918	229	3	]	]	X
easat-1918	229	4	e.	e.	PROPN
easat-1918	229	5	alexandrova	alexandrova	PROPN
easat-1918	229	6	,	,	PUNCT
easat-1918	229	7	and	and	CCONJ
easat-1918	229	8	a.	a.	PROPN
easat-1918	229	9	kochieva	kochieva	PROPN
easat-1918	229	10	,	,	PUNCT
easat-1918	229	11	modern	modern	ADJ
easat-1918	229	12	aspects	aspect	NOUN
easat-1918	229	13	of	of	ADP
easat-1918	229	14	digital	digital	ADJ
easat-1918	229	15	technologies	technology	NOUN
easat-1918	229	16	development	development	NOUN
easat-1918	229	17	in	in	ADP
easat-1918	229	18	retail	retail	ADJ
easat-1918	229	19	networks	network	NOUN
easat-1918	229	20	in	in	ADP
easat-1918	229	21	:	:	PUNCT
easat-1918	229	22	antipova	antipova	PROPN
easat-1918	229	23	,	,	PUNCT
easat-1918	229	24	t.	t.	PROPN
easat-1918	229	25	(	(	PUNCT
easat-1918	229	26	eds	ed	NOUN
easat-1918	229	27	)	)	PUNCT
easat-1918	229	28	comprehensible	comprehensible	ADJ
easat-1918	229	29	science	science	NOUN
easat-1918	229	30	.	.	PUNCT
easat-1918	229	31	iccs	iccs	PROPN
easat-1918	229	32	2020	2020	NUM
easat-1918	229	33	.	.	PUNCT
easat-1918	230	1	lecture	lecture	NOUN
easat-1918	230	2	notes	note	NOUN
easat-1918	230	3	in	in	ADP
easat-1918	230	4	networks	network	NOUN
easat-1918	230	5	and	and	CCONJ
easat-1918	230	6	systems	system	NOUN
easat-1918	230	7	,	,	PUNCT
easat-1918	230	8	vol	vol	NOUN
easat-1918	230	9	186	186	NUM
easat-1918	230	10	.	.	PUNCT
easat-1918	230	11	springer	springer	NOUN
easat-1918	230	12	,	,	PUNCT
easat-1918	230	13	cham	cham	PROPN
easat-1918	230	14	.	.	PUNCT
easat-1918	231	1	https://doi.org/10.1007/978-3-030-66093-2_11	https://doi.org/10.1007/978-3-030-66093-2_11	VERB
easat-1918	231	2	.	.	NOUN
easat-1918	231	3	2021	2021	NUM
easat-1918	231	4	[	[	X
easat-1918	231	5	11	11	NUM
easat-1918	231	6	]	]	X
easat-1918	231	7	g.	g.	PROPN
easat-1918	231	8	t.	t.	PROPN
easat-1918	231	9	m.	m.	PROPN
easat-1918	231	10	hult	hult	PROPN
easat-1918	231	11	,	,	PUNCT
easat-1918	231	12	p.	p.	PROPN
easat-1918	231	13	n.	n.	PROPN
easat-1918	231	14	sharma	sharma	PROPN
easat-1918	231	15	,	,	PUNCT
easat-1918	231	16	f.	f.	PROPN
easat-1918	231	17	v.	v.	PROPN
easat-1918	231	18	morgeson	morgeson	PROPN
easat-1918	231	19	,	,	PUNCT
easat-1918	231	20	and	and	CCONJ
easat-1918	231	21	y.	y.	PROPN
easat-1918	231	22	zhang	zhang	PROPN
easat-1918	231	23	,	,	PUNCT
easat-1918	231	24	"	"	PUNCT
easat-1918	231	25	antecedents	antecedent	NOUN
easat-1918	231	26	and	and	CCONJ
easat-1918	231	27	consequences	consequence	NOUN
easat-1918	231	28	of	of	ADP
easat-1918	231	29	customer	customer	NOUN
easat-1918	231	30	satisfaction	satisfaction	NOUN
easat-1918	231	31	:	:	PUNCT
easat-1918	231	32	do	do	AUX
easat-1918	231	33	they	they	PRON
easat-1918	231	34	differ	differ	VERB
easat-1918	231	35	across	across	ADP
easat-1918	231	36	online	online	ADJ
easat-1918	231	37	and	and	CCONJ
easat-1918	231	38	offline	offline	ADJ
easat-1918	231	39	purchases	purchase	NOUN
easat-1918	231	40	?	?	PUNCT
easat-1918	231	41	"	"	PUNCT
easat-1918	231	42	,	,	PUNCT
easat-1918	231	43	j	j	PROPN
easat-1918	231	44	retail	retail	NOUN
easat-1918	231	45	.	.	PUNCT
easat-1918	232	1	vol	vol	NOUN
easat-1918	232	2	.	.	PROPN
easat-1918	233	1	95	95	NUM
easat-1918	233	2	,	,	PUNCT
easat-1918	233	3	no	no	INTJ
easat-1918	233	4	.	.	NOUN
easat-1918	233	5	1	1	NUM
easat-1918	233	6	,	,	PUNCT
easat-1918	233	7	pp.10–23	pp.10–23	NOUN
easat-1918	233	8	,	,	PUNCT
easat-1918	233	9	2019	2019	NUM
easat-1918	233	10	.	.	PUNCT
easat-1918	234	1	[	[	X
easat-1918	234	2	12	12	NUM
easat-1918	234	3	]	]	X
easat-1918	234	4	e.	e.	PROPN
easat-1918	234	5	acquila	acquila	PROPN
easat-1918	234	6	-	-	PUNCT
easat-1918	234	7	natale	natale	PROPN
easat-1918	234	8	,	,	PUNCT
easat-1918	234	9	j.	j.	PROPN
easat-1918	234	10	chaparro	chaparro	PROPN
easat-1918	234	11	-	-	PUNCT
easat-1918	234	12	peláez	peláez	PROPN
easat-1918	234	13	,	,	PUNCT
easat-1918	234	14	l.	l.	PROPN
easat-1918	234	15	del	del	PROPN
easat-1918	234	16	-	-	PUNCT
easat-1918	234	17	río	río	NOUN
easat-1918	234	18	-	-	PUNCT
easat-1918	234	19	carazo	carazo	NOUN
easat-1918	234	20	,	,	PUNCT
easat-1918	234	21	and	and	CCONJ
easat-1918	234	22	c.	c.	PROPN
easat-1918	234	23	cuenca	cuenca	PROPN
easat-1918	234	24	-	-	PUNCT
easat-1918	234	25	enrique	enrique	PROPN
easat-1918	234	26	,	,	PUNCT
easat-1918	234	27	"	"	PUNCT
easat-1918	234	28	do	do	VERB
easat-1918	234	29	or	or	CCONJ
easat-1918	234	30	die	die	VERB
easat-1918	234	31	?	?	PUNCT
easat-1918	235	1	the	the	DET
easat-1918	235	2	effects	effect	NOUN
easat-1918	235	3	of	of	ADP
easat-1918	235	4	covid-19	covid-19	PROPN
easat-1918	235	5	on	on	ADP
easat-1918	235	6	channel	channel	NOUN
easat-1918	235	7	integration	integration	NOUN
easat-1918	235	8	and	and	CCONJ
easat-1918	235	9	digital	digital	ADJ
easat-1918	235	10	transformation	transformation	NOUN
easat-1918	235	11	of	of	ADP
easat-1918	235	12	large	large	ADJ
easat-1918	235	13	clothing	clothing	NOUN
easat-1918	235	14	and	and	CCONJ
easat-1918	235	15	apparel	apparel	NOUN
easat-1918	235	16	retailers	retailer	NOUN
easat-1918	235	17	in	in	ADP
easat-1918	235	18	spain	spain	PROPN
easat-1918	235	19	"	"	PUNCT
easat-1918	235	20	.	.	PUNCT
easat-1918	236	1	multidiscip	multidiscip	PROPN
easat-1918	236	2	digit	digit	VERB
easat-1918	236	3	publ	publ	NOUN
easat-1918	236	4	inst	inst	NOUN
easat-1918	236	5	.	.	PUNCT
easat-1918	237	1	vol	vol	NOUN
easat-1918	237	2	.	.	PROPN
easat-1918	238	1	17	17	NUM
easat-1918	238	2	,	,	PUNCT
easat-1918	238	3	no	no	INTJ
easat-1918	238	4	.	.	NOUN
easat-1918	238	5	2	2	NUM
easat-1918	238	6	,	,	PUNCT
easat-1918	238	7	pp.439–57	pp.439–57	PRON
easat-1918	238	8	,	,	PUNCT
easat-1918	238	9	2022	2022	NUM
easat-1918	238	10	.	.	PUNCT
easat-1918	239	1	[	[	X
easat-1918	239	2	13	13	NUM
easat-1918	239	3	]	]	PUNCT
easat-1918	239	4	m.	m.	NOUN
easat-1918	239	5	i.	i.	PROPN
easat-1918	239	6	gómez	gómez	PROPN
easat-1918	239	7	mi	mi	PROPN
easat-1918	239	8	,	,	PUNCT
easat-1918	239	9	e.	e.	PROPN
easat-1918	239	10	w.	w.	PROPN
easat-1918	239	11	mclaughlin	mclaughlin	PROPN
easat-1918	239	12	,	,	PUNCT
easat-1918	239	13	and	and	CCONJ
easat-1918	239	14	d.	d.	PROPN
easat-1918	239	15	r.	r.	PROPN
easat-1918	239	16	wittink	wittink	PROPN
easat-1918	239	17	,	,	PUNCT
easat-1918	239	18	"	"	PUNCT
easat-1918	239	19	customer	customer	NOUN
easat-1918	239	20	satisfaction	satisfaction	NOUN
easat-1918	239	21	and	and	CCONJ
easat-1918	239	22	retail	retail	ADJ
easat-1918	239	23	sales	sale	NOUN
easat-1918	239	24	performance	performance	NOUN
easat-1918	239	25	:	:	PUNCT
easat-1918	239	26	an	an	DET
easat-1918	239	27	empirical	empirical	ADJ
easat-1918	239	28	investigation	investigation	NOUN
easat-1918	239	29	"	"	PUNCT
easat-1918	239	30	.	.	PUNCT
easat-1918	240	1	journal	journal	PROPN
easat-1918	240	2	of	of	ADP
easat-1918	240	3	retailing	retailing	NOUN
easat-1918	240	4	,	,	PUNCT
easat-1918	240	5	vol	vol	NOUN
easat-1918	240	6	.	.	PROPN
easat-1918	240	7	80	80	NUM
easat-1918	240	8	,	,	PUNCT
easat-1918	240	9	no	no	INTJ
easat-1918	240	10	.	.	NOUN
easat-1918	240	11	4	4	NUM
easat-1918	240	12	,	,	PUNCT
easat-1918	240	13	pp	pp	ADJ
easat-1918	240	14	.	.	PUNCT
easat-1918	241	1	265–78	265–78	NOUN
easat-1918	241	2	,	,	PUNCT
easat-1918	241	3	2004	2004	NUM
easat-1918	241	4	.	.	PUNCT
easat-1918	242	1	[	[	X
easat-1918	242	2	14	14	NUM
easat-1918	242	3	]	]	X
easat-1918	242	4	d.	d.	PROPN
easat-1918	242	5	grewal	grewal	PROPN
easat-1918	242	6	,	,	PUNCT
easat-1918	242	7	m.	m.	NOUN
easat-1918	242	8	lévy	lévy	NOUN
easat-1918	242	9	,	,	PUNCT
easat-1918	242	10	and	and	CCONJ
easat-1918	242	11	v.	v.	ADP
easat-1918	242	12	kumar	kumar	PROPN
easat-1918	242	13	,	,	PUNCT
easat-1918	242	14	"	"	PUNCT
easat-1918	242	15	customer	customer	NOUN
easat-1918	242	16	experience	experience	NOUN
easat-1918	242	17	management	management	NOUN
easat-1918	242	18	in	in	ADP
easat-1918	242	19	retailing	retailing	NOUN
easat-1918	242	20	:	:	PUNCT
easat-1918	242	21	an	an	DET
easat-1918	242	22	organizing	organize	VERB
easat-1918	242	23	framework	framework	NOUN
easat-1918	242	24	"	"	PUNCT
easat-1918	242	25	,	,	PUNCT
easat-1918	242	26	journal	journal	NOUN
easat-1918	242	27	of	of	ADP
easat-1918	242	28	retailing	retailing	NOUN
easat-1918	242	29	,	,	PUNCT
easat-1918	242	30	vol	vol	NOUN
easat-1918	242	31	.	.	PROPN
easat-1918	242	32	85	85	NUM
easat-1918	242	33	,	,	PUNCT
easat-1918	242	34	no	no	INTJ
easat-1918	242	35	.	.	NOUN
easat-1918	242	36	1	1	NUM
easat-1918	242	37	,	,	PUNCT
easat-1918	242	38	pp.1–14	pp.1–14	NOUN
easat-1918	242	39	,	,	PUNCT
easat-1918	242	40	2009	2009	NUM
easat-1918	242	41	.	.	PUNCT
easat-1918	243	1	[	[	X
easat-1918	243	2	15	15	NUM
easat-1918	243	3	]	]	X
easat-1918	243	4	p.	p.	NOUN
easat-1918	243	5	kotler	kotler	NOUN
easat-1918	243	6	,	,	PUNCT
easat-1918	243	7	and	and	CCONJ
easat-1918	243	8	k.	k.	PROPN
easat-1918	243	9	l.	l.	PROPN
easat-1918	243	10	kelle	kelle	PROPN
easat-1918	243	11	,	,	PUNCT
easat-1918	243	12	"	"	PUNCT
easat-1918	243	13	marketing	marketing	NOUN
easat-1918	243	14	management	management	NOUN
easat-1918	243	15	"	"	PUNCT
easat-1918	243	16	.	.	PUNCT
easat-1918	244	1	15th	15th	ADJ
easat-1918	244	2	ed	ed	NOUN
easat-1918	244	3	.	.	PUNCT
easat-1918	245	1	pearson	pearson	PROPN
easat-1918	245	2	,	,	PUNCT
easat-1918	245	3	2017	2017	NUM
easat-1918	245	4	.	.	PUNCT
easat-1918	246	1	[	[	X
easat-1918	246	2	16	16	NUM
easat-1918	246	3	]	]	PUNCT
easat-1918	246	4	a.	a.	NOUN
easat-1918	246	5	p.	p.	PROPN
easat-1918	246	6	parasuraman	parasuraman	NOUN
easat-1918	246	7	,	,	PUNCT
easat-1918	246	8	v.	v.	PROPN
easat-1918	246	9	zeithaml	zeithaml	PROPN
easat-1918	246	10	,	,	PUNCT
easat-1918	246	11	l.	l.	PROPN
easat-1918	246	12	berry	berry	PROPN
easat-1918	246	13	,	,	PUNCT
easat-1918	246	14	servqual	servqual	ADJ
easat-1918	246	15	:	:	PUNCT
easat-1918	246	16	a	a	DET
easat-1918	246	17	multipleitem	multipleitem	ADJ
easat-1918	246	18	scale	scale	NOUN
easat-1918	246	19	for	for	ADP
easat-1918	246	20	measuring	measure	VERB
easat-1918	246	21	consumer	consumer	NOUN
easat-1918	246	22	perceptions	perception	NOUN
easat-1918	246	23	of	of	ADP
easat-1918	246	24	service	service	NOUN
easat-1918	246	25	quality	quality	NOUN
easat-1918	246	26	.	.	PUNCT
easat-1918	247	1	j	j	PROPN
easat-1918	247	2	retail	retail	PROPN
easat-1918	247	3	,	,	PUNCT
easat-1918	247	4	vol	vol	NOUN
easat-1918	247	5	.	.	PROPN
easat-1918	247	6	64	64	NUM
easat-1918	247	7	,	,	PUNCT
easat-1918	247	8	no	no	INTJ
easat-1918	247	9	.	.	NOUN
easat-1918	247	10	1	1	NUM
easat-1918	247	11	,	,	PUNCT
easat-1918	247	12	pp	pp	ADJ
easat-1918	247	13	.	.	PUNCT
easat-1918	248	1	12–40	12–40	NUM
easat-1918	248	2	1988	1988	NUM
easat-1918	248	3	.	.	PUNCT
easat-1918	249	1	[	[	X
easat-1918	249	2	17	17	NUM
easat-1918	249	3	]	]	X
easat-1918	249	4	f.	f.	PROPN
easat-1918	249	5	d.	d.	PROPN
easat-1918	249	6	davis	davis	PROPN
easat-1918	249	7	,	,	PUNCT
easat-1918	249	8	"	"	PUNCT
easat-1918	249	9	perceived	perceive	VERB
easat-1918	249	10	usefulness	usefulness	NOUN
easat-1918	249	11	,	,	PUNCT
easat-1918	249	12	perceived	perceive	VERB
easat-1918	249	13	ease	ease	NOUN
easat-1918	249	14	of	of	ADP
easat-1918	249	15	use	use	NOUN
easat-1918	249	16	,	,	PUNCT
easat-1918	249	17	and	and	CCONJ
easat-1918	249	18	user	user	NOUN
easat-1918	249	19	acceptance	acceptance	NOUN
easat-1918	249	20	of	of	ADP
easat-1918	249	21	information	information	NOUN
easat-1918	249	22	technology	technology	NOUN
easat-1918	249	23	"	"	PUNCT
easat-1918	249	24	mis	mis	PROPN
easat-1918	249	25	q.	q.	PROPN
easat-1918	249	26	,	,	PUNCT
easat-1918	249	27	vol	vol	NOUN
easat-1918	249	28	.	.	PROPN
easat-1918	249	29	13	13	NUM
easat-1918	249	30	,	,	PUNCT
easat-1918	249	31	no	no	INTJ
easat-1918	249	32	.	.	NOUN
easat-1918	249	33	3	3	NUM
easat-1918	249	34	,	,	PUNCT
easat-1918	249	35	pp	pp	ADJ
easat-1918	249	36	.	.	PUNCT
easat-1918	250	1	319–40	319–40	NUM
easat-1918	250	2	,	,	PUNCT
easat-1918	250	3	1989	1989	NUM
easat-1918	250	4	.	.	PUNCT
easat-1918	251	1	[	[	X
easat-1918	251	2	18	18	NUM
easat-1918	251	3	]	]	X
easat-1918	251	4	p.	p.	NOUN
easat-1918	251	5	legris	legris	PROPN
easat-1918	251	6	,	,	PUNCT
easat-1918	251	7	j.	j.	PROPN
easat-1918	251	8	ingham	ingham	PROPN
easat-1918	251	9	,	,	PUNCT
easat-1918	251	10	and	and	CCONJ
easat-1918	251	11	p.	p.	NOUN
easat-1918	251	12	collerette	collerette	NOUN
easat-1918	251	13	,	,	PUNCT
easat-1918	251	14	"	"	PUNCT
easat-1918	251	15	why	why	SCONJ
easat-1918	251	16	do	do	AUX
easat-1918	251	17	people	people	NOUN
easat-1918	251	18	use	use	VERB
easat-1918	251	19	information	information	NOUN
easat-1918	251	20	technology	technology	NOUN
easat-1918	251	21	?	?	PUNCT
easat-1918	252	1	a	a	DET
easat-1918	252	2	critical	critical	ADJ
easat-1918	252	3	review	review	NOUN
easat-1918	252	4	of	of	ADP
easat-1918	252	5	the	the	DET
easat-1918	252	6	technology	technology	NOUN
easat-1918	252	7	acceptance	acceptance	NOUN
easat-1918	252	8	model	model	NOUN
easat-1918	252	9	"	"	PUNCT
easat-1918	252	10	,	,	PUNCT
easat-1918	252	11	information	information	NOUN
easat-1918	252	12	&	&	CCONJ
easat-1918	252	13	management	management	NOUN
easat-1918	252	14	,	,	PUNCT
easat-1918	252	15	vol	vol	NOUN
easat-1918	252	16	.	.	PROPN
easat-1918	252	17	40	40	NUM
easat-1918	252	18	,	,	PUNCT
easat-1918	252	19	pp	pp	ADJ
easat-1918	252	20	.	.	PUNCT
easat-1918	253	1	191–204	191–204	NUM
easat-1918	253	2	,	,	PUNCT
easat-1918	253	3	https://doi.org/10.1016/s03787206(01)00143-4	https://doi.org/10.1016/s03787206(01)00143-4	VERB
easat-1918	253	4	[	[	X
easat-1918	253	5	19	19	NUM
easat-1918	253	6	]	]	PUNCT
easat-1918	253	7	r.	r.	PROPN
easat-1918	253	8	l.	l.	PROPN
easat-1918	253	9	oliver	oliver	PROPN
easat-1918	253	10	,	,	PUNCT
easat-1918	253	11	"	"	PUNCT
easat-1918	253	12	a	a	DET
easat-1918	253	13	cognitive	cognitive	ADJ
easat-1918	253	14	model	model	NOUN
easat-1918	253	15	of	of	ADP
easat-1918	253	16	the	the	DET
easat-1918	253	17	antecedents	antecedent	NOUN
easat-1918	253	18	and	and	CCONJ
easat-1918	253	19	consequences	consequence	NOUN
easat-1918	253	20	of	of	ADP
easat-1918	253	21	satisfaction	satisfaction	NOUN
easat-1918	253	22	decisions	decision	NOUN
easat-1918	253	23	"	"	PUNCT
easat-1918	253	24	j	j	PROPN
easat-1918	253	25	mark	mark	PROPN
easat-1918	253	26	res	res	PROPN
easat-1918	253	27	,	,	PUNCT
easat-1918	253	28	vol	vol	NOUN
easat-1918	253	29	.	.	PROPN
easat-1918	254	1	17	17	NUM
easat-1918	254	2	,	,	PUNCT
easat-1918	254	3	no	no	INTJ
easat-1918	254	4	.	.	NOUN
easat-1918	254	5	4	4	NUM
easat-1918	254	6	,	,	PUNCT
easat-1918	254	7	pp.460–9	pp.460–9	ADP
easat-1918	254	8	,	,	PUNCT
easat-1918	254	9	1980	1980	NUM
easat-1918	254	10	.	.	PUNCT
easat-1918	255	1	[	[	X
easat-1918	255	2	20	20	NUM
easat-1918	255	3	]	]	PUNCT
easat-1918	255	4	m.	m.	NOUN
easat-1918	255	5	sarstedt	sarstedt	NOUN
easat-1918	255	6	,	,	PUNCT
easat-1918	255	7	c.	c.	PROPN
easat-1918	255	8	m.	m.	PROPN
easat-1918	255	9	ringle	ringle	PROPN
easat-1918	255	10	,	,	PUNCT
easat-1918	255	11	d.	d.	PROPN
easat-1918	255	12	smith	smith	PROPN
easat-1918	255	13	,	,	PUNCT
easat-1918	255	14	r.	r.	PROPN
easat-1918	255	15	reams	reams	PROPN
easat-1918	255	16	,	,	PUNCT
easat-1918	255	17	and	and	CCONJ
easat-1918	255	18	j.	j.	PROPN
easat-1918	255	19	f.	f.	PROPN
easat-1918	255	20	hair	hair	PROPN
easat-1918	255	21	,	,	PUNCT
easat-1918	255	22	"	"	PUNCT
easat-1918	255	23	partial	partial	ADJ
easat-1918	255	24	least	least	ADJ
easat-1918	255	25	squares	square	VERB
easat-1918	255	26	structural	structural	ADJ
easat-1918	255	27	equation	equation	NOUN
easat-1918	255	28	modeling	modeling	NOUN
easat-1918	255	29	(	(	PUNCT
easat-1918	255	30	pls	pls	INTJ
easat-1918	255	31	-	-	PUNCT
easat-1918	255	32	sem	sem	NOUN
easat-1918	255	33	):	):	PUNCT
easat-1918	255	34	a	a	DET
easat-1918	255	35	useful	useful	ADJ
easat-1918	255	36	tool	tool	NOUN
easat-1918	255	37	for	for	ADP
easat-1918	255	38	family	family	NOUN
easat-1918	255	39	business	business	NOUN
easat-1918	255	40	researchers	researcher	NOUN
easat-1918	255	41	"	"	PUNCT
easat-1918	255	42	.	.	PUNCT
easat-1918	256	1	journal	journal	PROPN
easat-1918	256	2	of	of	ADP
easat-1918	256	3	family	family	NOUN
easat-1918	256	4	business	business	NOUN
easat-1918	256	5	strategy	strategy	NOUN
easat-1918	256	6	,	,	PUNCT
easat-1918	256	7	vol	vol	NOUN
easat-1918	256	8	.	.	PROPN
easat-1918	256	9	5	5	NUM
easat-1918	256	10	,	,	PUNCT
easat-1918	256	11	no	no	INTJ
easat-1918	256	12	.	.	NOUN
easat-1918	256	13	1	1	NUM
easat-1918	256	14	,	,	PUNCT
easat-1918	256	15	pp.105–15	pp.105–15	CCONJ
easat-1918	256	16	,	,	PUNCT
easat-1918	256	17	2014	2014	NUM
easat-1918	256	18	.	.	PUNCT
easat-1918	257	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-1918	257	2	1853	1853	PROPN
easat-1918	257	3	edelweiss	edelweiss	PROPN
easat-1918	257	4	applied	apply	VERB
easat-1918	257	5	science	science	NOUN
easat-1918	257	6	and	and	CCONJ
easat-1918	257	7	technology	technology	NOUN
easat-1918	257	8	issn	issn	PROPN
easat-1918	257	9	:	:	PUNCT
easat-1918	257	10	2576	2576	NUM
easat-1918	257	11	-	-	SYM
easat-1918	257	12	8484	8484	NUM
easat-1918	257	13	vol	vol	NOUN
easat-1918	257	14	.	.	PROPN
easat-1918	257	15	8	8	NUM
easat-1918	257	16	,	,	PUNCT
easat-1918	257	17	no	no	INTJ
easat-1918	257	18	.	.	NOUN
easat-1918	257	19	5	5	NUM
easat-1918	257	20	:	:	PUNCT
easat-1918	257	21	1843	1843	NUM
easat-1918	257	22	-	-	SYM
easat-1918	257	23	1853	1853	NUM
easat-1918	257	24	,	,	PUNCT
easat-1918	257	25	2024	2024	NUM
easat-1918	257	26	doi	doi	NOUN
easat-1918	257	27	:	:	PUNCT
easat-1918	257	28	10.55214/25768484.v8i5.1918	10.55214/25768484.v8i5.1918	PROPN
easat-1918	257	29	©	©	PROPN
easat-1918	257	30	2024	2024	NUM
easat-1918	257	31	by	by	ADP
easat-1918	257	32	the	the	DET
easat-1918	257	33	authors	author	NOUN
easat-1918	257	34	;	;	PUNCT
easat-1918	257	35	licensee	licensee	PROPN
easat-1918	257	36	learning	learning	NOUN
easat-1918	257	37	gate	gate	NOUN
easat-1918	258	1	[	[	X
easat-1918	258	2	21	21	NUM
easat-1918	258	3	]	]	X
easat-1918	258	4	n.	n.	PROPN
easat-1918	258	5	mustafa	mustafa	PROPN
easat-1918	258	6	,	,	PUNCT
easat-1918	258	7	z.	z.	PROPN
easat-1918	258	8	mohamed	mohamed	PROPN
easat-1918	258	9	,	,	PUNCT
easat-1918	258	10	and	and	CCONJ
easat-1918	258	11	n.	n.	PROPN
easat-1918	258	12	h.	h.	PROPN
easat-1918	258	13	ubaidullah	ubaidullah	PROPN
easat-1918	258	14	,	,	PUNCT
easat-1918	258	15	"	"	PUNCT
easat-1918	258	16	modeling	modeling	NOUN
easat-1918	258	17	of	of	ADP
easat-1918	258	18	statistical	statistical	ADJ
easat-1918	258	19	reasoning	reasoning	NOUN
easat-1918	258	20	and	and	CCONJ
easat-1918	258	21	students	student	NOUN
easat-1918	258	22	’	'	PUNCT
easat-1918	258	23	academic	academic	ADJ
easat-1918	258	24	performance	performance	NOUN
easat-1918	258	25	relationship	relationship	NOUN
easat-1918	258	26	through	through	ADP
easat-1918	258	27	partial	partial	ADJ
easat-1918	258	28	least	least	ADJ
easat-1918	258	29	squares	square	NOUN
easat-1918	258	30	-	-	PUNCT
easat-1918	258	31	structural	structural	ADJ
easat-1918	258	32	equation	equation	NOUN
easat-1918	258	33	model	model	NOUN
easat-1918	258	34	(	(	PUNCT
easat-1918	258	35	pls	pls	INTJ
easat-1918	258	36	-	-	PUNCT
easat-1918	258	37	sem	sem	NOUN
easat-1918	258	38	)	)	PUNCT
easat-1918	258	39	"	"	PUNCT
easat-1918	258	40	.	.	PUNCT
easat-1918	259	1	horiz	horiz	PROPN
easat-1918	259	2	res	re	NOUN
easat-1918	259	3	publ	publ	NOUN
easat-1918	259	4	.	.	PUNCT
easat-1918	260	1	vol	vol	NOUN
easat-1918	260	2	.	.	PROPN
easat-1918	260	3	8	8	NUM
easat-1918	260	4	,	,	PUNCT
easat-1918	260	5	no	no	INTJ
easat-1918	260	6	.	.	NOUN
easat-1918	260	7	8	8	NUM
easat-1918	260	8	,	,	PUNCT
easat-1918	260	9	pp.3519–26	pp.3519–26	NOUN
easat-1918	260	10	,	,	PUNCT
easat-1918	260	11	2020	2020	NUM
easat-1918	260	12	.	.	PUNCT
easat-1918	261	1	[	[	X
easat-1918	261	2	22	22	NUM
easat-1918	261	3	]	]	X
easat-1918	261	4	j.	j.	PROPN
easat-1918	261	5	m.	m.	PROPN
easat-1918	261	6	becker	becker	PROPN
easat-1918	261	7	,	,	PUNCT
easat-1918	261	8	j.	j.	PROPN
easat-1918	261	9	h.	h.	PROPN
easat-1918	261	10	cheah	cheah	PROPN
easat-1918	261	11	,	,	PUNCT
easat-1918	261	12	c.	c.	PROPN
easat-1918	261	13	ringle	ringle	PROPN
easat-1918	261	14	,	,	PUNCT
easat-1918	261	15	m.	m.	NOUN
easat-1918	261	16	sarstedt	sarstedt	NOUN
easat-1918	261	17	,	,	PUNCT
easat-1918	261	18	and	and	CCONJ
easat-1918	261	19	j.	j.	PROPN
easat-1918	261	20	hair	hair	PROPN
easat-1918	261	21	,	,	PUNCT
easat-1918	261	22	"	"	PUNCT
easat-1918	261	23	how	how	SCONJ
easat-1918	261	24	to	to	PART
easat-1918	261	25	specify	specify	VERB
easat-1918	261	26	,	,	PUNCT
easat-1918	261	27	estimate	estimate	VERB
easat-1918	261	28	,	,	PUNCT
easat-1918	261	29	and	and	CCONJ
easat-1918	261	30	validate	validate	VERB
easat-1918	261	31	higher	high	ADJ
easat-1918	261	32	-	-	PUNCT
easat-1918	261	33	order	order	NOUN
easat-1918	261	34	constructs	construct	NOUN
easat-1918	261	35	in	in	ADP
easat-1918	261	36	pls	pls	NOUN
easat-1918	261	37	-	-	PUNCT
easat-1918	261	38	sem	sem	NOUN
easat-1918	261	39	"	"	PUNCT
easat-1918	261	40	.	.	PUNCT
easat-1918	262	1	australasian	australasian	ADJ
easat-1918	262	2	marketing	marketing	NOUN
easat-1918	262	3	journal	journal	NOUN
easat-1918	262	4	(	(	PUNCT
easat-1918	262	5	amj	amj	PROPN
easat-1918	262	6	)	)	PUNCT
easat-1918	262	7	,	,	PUNCT
easat-1918	262	8	vol	vol	NOUN
easat-1918	262	9	.	.	PROPN
easat-1918	262	10	27	27	NUM
easat-1918	262	11	,	,	PUNCT
easat-1918	262	12	no	no	INTJ
easat-1918	262	13	.	.	NOUN
easat-1918	262	14	3	3	NUM
easat-1918	262	15	,	,	PUNCT
easat-1918	262	16	pp	pp	ADJ
easat-1918	262	17	.	.	PUNCT
easat-1918	263	1	197	197	NUM
easat-1918	263	2	-	-	SYM
easat-1918	263	3	211	211	NUM
easat-1918	263	4	,	,	PUNCT
easat-1918	263	5	2019	2019	NUM
easat-1918	263	6	.	.	PUNCT
easat-1918	264	1	[	[	X
easat-1918	264	2	23	23	NUM
easat-1918	264	3	]	]	PUNCT
easat-1918	264	4	m.	m.	PROPN
easat-1918	264	5	amini	amini	PROPN
easat-1918	264	6	farsani	farsani	PROPN
easat-1918	264	7	m	m	PROPN
easat-1918	264	8	,	,	PUNCT
easat-1918	264	9	e.	e.	PROPN
easat-1918	264	10	babaii	babaii	PROPN
easat-1918	264	11	,	,	PUNCT
easat-1918	264	12	m.	m.	NOUN
easat-1918	264	13	beikmohammadi	beikmohammadi	NOUN
easat-1918	264	14	,	,	PUNCT
easat-1918	264	15	and	and	CCONJ
easat-1918	264	16	babaee	babaee	ADJ
easat-1918	264	17	farsani	farsani	NOUN
easat-1918	264	18	.	.	PUNCT
easat-1918	265	1	"	"	PUNCT
easat-1918	265	2	mixed	mix	VERB
easat-1918	265	3	-	-	PUNCT
easat-1918	265	4	methods	method	NOUN
easat-1918	265	5	research	research	NOUN
easat-1918	265	6	proficiency	proficiency	NOUN
easat-1918	265	7	for	for	ADP
easat-1918	265	8	applied	applied	ADJ
easat-1918	265	9	linguists	linguist	NOUN
easat-1918	265	10	:	:	PUNCT
easat-1918	265	11	a	a	DET
easat-1918	265	12	pls	pls	ADJ
easat-1918	265	13	-	-	PUNCT
easat-1918	265	14	path	path	NOUN
easat-1918	265	15	modelling	modelling	NOUN
easat-1918	265	16	approach	approach	NOUN
easat-1918	265	17	"	"	PUNCT
easat-1918	265	18	,	,	PUNCT
easat-1918	265	19	qual	qual	ADJ
easat-1918	265	20	quant	quant	NOUN
easat-1918	265	21	,	,	PUNCT
easat-1918	265	22	vol	vol	NOUN
easat-1918	265	23	.	.	PROPN
easat-1918	265	24	56	56	NUM
easat-1918	265	25	,	,	PUNCT
easat-1918	265	26	pp	pp	ADJ
easat-1918	265	27	.	.	PUNCT
easat-1918	265	28	3337–3362	3337–3362	NUM
easat-1918	265	29	,	,	PUNCT
easat-1918	265	30	2021	2021	NUM
easat-1918	265	31	.	.	PUNCT
easat-1918	266	1	[	[	X
easat-1918	266	2	24	24	NUM
easat-1918	266	3	]	]	X
easat-1918	266	4	n.	n.	PROPN
easat-1918	266	5	zeng	zeng	PROPN
easat-1918	266	6	,	,	PUNCT
easat-1918	266	7	y.	y.	PROPN
easat-1918	266	8	liu	liu	PROPN
easat-1918	266	9	,	,	PUNCT
easat-1918	266	10	p.	p.	PROPN
easat-1918	266	11	gong	gong	PROPN
easat-1918	266	12	,	,	PUNCT
easat-1918	266	13	m.	m.	NOUN
easat-1918	266	14	hertogh	hertogh	PROPN
easat-1918	266	15	,	,	PUNCT
easat-1918	266	16	and	and	CCONJ
easat-1918	266	17	m.	m.	PROPN
easat-1918	266	18	könig	könig	PROPN
easat-1918	266	19	,	,	PUNCT
easat-1918	266	20	"	"	PUNCT
easat-1918	266	21	do	do	VERB
easat-1918	266	22	right	right	ADV
easat-1918	266	23	pls	pls	INTJ
easat-1918	266	24	and	and	CCONJ
easat-1918	266	25	do	do	VERB
easat-1918	266	26	pls	pls	INTJ
easat-1918	266	27	right	right	VERB
easat-1918	266	28	:	:	PUNCT
easat-1918	266	29	a	a	DET
easat-1918	266	30	critical	critical	ADJ
easat-1918	266	31	review	review	NOUN
easat-1918	266	32	of	of	ADP
easat-1918	266	33	the	the	DET
easat-1918	266	34	application	application	NOUN
easat-1918	266	35	of	of	ADP
easat-1918	266	36	pls	pls	NOUN
easat-1918	266	37	-	-	PUNCT
easat-1918	266	38	sem	sem	NOUN
easat-1918	266	39	in	in	ADP
easat-1918	266	40	construction	construction	NOUN
easat-1918	266	41	management	management	NOUN
easat-1918	266	42	research	research	NOUN
easat-1918	266	43	,	,	PUNCT
easat-1918	266	44	higher	high	ADJ
easat-1918	266	45	education	education	NOUN
easat-1918	266	46	press	press	NOUN
easat-1918	266	47	,	,	PUNCT
easat-1918	266	48	vol	vol	NOUN
easat-1918	266	49	.	.	PROPN
easat-1918	266	50	8	8	NUM
easat-1918	266	51	,	,	PUNCT
easat-1918	266	52	pp	pp	ADJ
easat-1918	266	53	.	.	PUNCT
easat-1918	267	1	356–69	356–69	NUM
easat-1918	267	2	,	,	PUNCT
easat-1918	267	3	2021	2021	NUM
easat-1918	267	4	.	.	PUNCT
easat-1918	268	1	[	[	X
easat-1918	268	2	25	25	NUM
easat-1918	268	3	]	]	PUNCT
easat-1918	268	4	a.	a.	NOUN
easat-1918	268	5	peshkin	peshkin	NOUN
easat-1918	268	6	,	,	PUNCT
easat-1918	268	7	"	"	PUNCT
easat-1918	268	8	the	the	DET
easat-1918	268	9	goodness	goodness	NOUN
easat-1918	268	10	of	of	ADP
easat-1918	268	11	qualitative	qualitative	ADJ
easat-1918	268	12	research	research	NOUN
easat-1918	268	13	"	"	PUNCT
easat-1918	268	14	,	,	PUNCT
easat-1918	268	15	educ	educ	VERB
easat-1918	268	16	res	re	NOUN
easat-1918	268	17	.	.	PUNCT
easat-1918	268	18	,	,	PUNCT
easat-1918	268	19	vol	vol	NOUN
easat-1918	268	20	.	.	PROPN
easat-1918	268	21	22	22	NUM
easat-1918	268	22	,	,	PUNCT
easat-1918	268	23	no.2	no.2	PROPN
easat-1918	268	24	,	,	PUNCT
easat-1918	268	25	pp	pp	PROPN
easat-1918	268	26	.	.	PUNCT
easat-1918	269	1	23–9	23–9	NUM
easat-1918	269	2	,	,	PUNCT
easat-1918	269	3	1993	1993	NUM
easat-1918	269	4	.	.	PUNCT
easat-1918	270	1	[	[	X
easat-1918	270	2	26	26	NUM
easat-1918	270	3	]	]	X
easat-1918	270	4	n.	n.	PROPN
easat-1918	270	5	ivankova	ivankova	PROPN
easat-1918	270	6	,	,	PUNCT
easat-1918	270	7	j.	j.	PROPN
easat-1918	270	8	creswell	creswell	PROPN
easat-1918	270	9	,	,	PUNCT
easat-1918	270	10	and	and	CCONJ
easat-1918	270	11	s.	s.	PROPN
easat-1918	270	12	stick	stick	PROPN
easat-1918	270	13	,	,	PUNCT
easat-1918	270	14	"	"	PUNCT
easat-1918	270	15	using	use	VERB
easat-1918	270	16	mixed	mixed	ADJ
easat-1918	270	17	-	-	PUNCT
easat-1918	270	18	methods	method	NOUN
easat-1918	270	19	sequential	sequential	ADJ
easat-1918	270	20	explanatory	explanatory	ADJ
easat-1918	270	21	design	design	NOUN
easat-1918	270	22	:	:	PUNCT
easat-1918	270	23	from	from	ADP
easat-1918	270	24	theory	theory	NOUN
easat-1918	270	25	to	to	AUX
easat-1918	270	26	practice	practice	VERB
easat-1918	270	27	"	"	PUNCT
easat-1918	270	28	field	field	NOUN
easat-1918	270	29	methods	method	NOUN
easat-1918	270	30	,	,	PUNCT
easat-1918	270	31	vol	vol	NOUN
easat-1918	270	32	1	1	NUM
easat-1918	270	33	,	,	PUNCT
easat-1918	270	34	no.18	no.18	PROPN
easat-1918	270	35	,	,	PUNCT
easat-1918	270	36	pp	pp	PROPN
easat-1918	270	37	.	.	PUNCT
easat-1918	270	38	3–20	3–20	NUM
easat-1918	270	39	,	,	PUNCT
easat-1918	270	40	2006	2006	NUM
easat-1918	270	41	.	.	PUNCT
easat-1918	271	1	[	[	X
easat-1918	271	2	27	27	NUM
easat-1918	271	3	]	]	PUNCT
easat-1918	271	4	a.	a.	NOUN
easat-1918	271	5	hajiha	hajiha	PROPN
easat-1918	271	6	,	,	PUNCT
easat-1918	271	7	m.	m.	NOUN
easat-1918	271	8	shahriari	shahriari	PROPN
easat-1918	271	9	,	,	PUNCT
easat-1918	271	10	and	and	CCONJ
easat-1918	271	11	n.	n.	PROPN
easat-1918	271	12	vakilian	vakilian	PROPN
easat-1918	271	13	,	,	PUNCT
easat-1918	271	14	"	"	PUNCT
easat-1918	271	15	the	the	DET
easat-1918	271	16	role	role	NOUN
easat-1918	271	17	of	of	ADP
easat-1918	271	18	perceived	perceive	VERB
easat-1918	271	19	value	value	NOUN
easat-1918	271	20	on	on	ADP
easat-1918	271	21	customer	customer	NOUN
easat-1918	271	22	e	e	NOUN
easat-1918	271	23	-	-	NOUN
easat-1918	271	24	shopping	shopping	ADJ
easat-1918	271	25	intention	intention	NOUN
easat-1918	271	26	using	use	VERB
easat-1918	271	27	technology	technology	NOUN
easat-1918	271	28	acceptance	acceptance	NOUN
easat-1918	271	29	model	model	NOUN
easat-1918	271	30	,	,	PUNCT
easat-1918	271	31	(	(	PUNCT
easat-1918	271	32	tam	tam	NOUN
easat-1918	271	33	)	)	PUNCT
easat-1918	271	34	"	"	PUNCT
easat-1918	271	35	.	.	PUNCT
easat-1918	272	1	2014	2014	NUM
easat-1918	272	2	ieee	ieee	PROPN
easat-1918	272	3	international	international	ADJ
easat-1918	272	4	conference	conference	NOUN
easat-1918	272	5	on	on	ADP
easat-1918	272	6	industrial	industrial	ADJ
easat-1918	272	7	engineering	engineering	NOUN
easat-1918	272	8	and	and	CCONJ
easat-1918	272	9	engineering	engineering	NOUN
easat-1918	272	10	management	management	NOUN
easat-1918	272	11	,	,	PUNCT
easat-1918	272	12	available	available	ADJ
easat-1918	272	13	from	from	ADP
easat-1918	272	14	:	:	PUNCT
easat-1918	272	15	https://doi.org/10.1109/ieem.2014.7058816	https://doi.org/10.1109/ieem.2014.7058816	PROPN
easat-1918	272	16	,	,	PUNCT
easat-1918	272	17	2014	2014	NUM
easat-1918	272	18	.	.	PUNCT
easat-1918	273	1	[	[	X
easat-1918	273	2	28	28	NUM
easat-1918	273	3	]	]	X
easat-1918	273	4	s.	s.	PROPN
easat-1918	273	5	k.	k.	PROPN
easat-1918	273	6	roy	roy	PROPN
easat-1918	273	7	,	,	PUNCT
easat-1918	273	8	m.	m.	PROPN
easat-1918	273	9	s.	s.	PROPN
easat-1918	273	10	balaji	balaji	PROPN
easat-1918	273	11	,	,	PUNCT
easat-1918	273	12	a.	a.	PROPN
easat-1918	273	13	quazi	quazi	PROPN
easat-1918	273	14	,	,	PUNCT
easat-1918	273	15	and	and	CCONJ
easat-1918	273	16	m.	m.	NOUN
easat-1918	273	17	quaddus	quaddus	PROPN
easat-1918	273	18	,	,	PUNCT
easat-1918	273	19	"	"	PUNCT
easat-1918	273	20	predictors	predictor	NOUN
easat-1918	273	21	of	of	ADP
easat-1918	273	22	customer	customer	NOUN
easat-1918	273	23	acceptance	acceptance	NOUN
easat-1918	273	24	of	of	ADP
easat-1918	273	25	and	and	CCONJ
easat-1918	273	26	resistance	resistance	NOUN
easat-1918	273	27	to	to	ADP
easat-1918	273	28	smart	smart	ADJ
easat-1918	273	29	technologies	technology	NOUN
easat-1918	273	30	in	in	ADP
easat-1918	273	31	the	the	DET
easat-1918	273	32	retail	retail	ADJ
easat-1918	273	33	sector	sector	NOUN
easat-1918	273	34	"	"	PUNCT
easat-1918	273	35	.	.	PUNCT
easat-1918	274	1	journal	journal	PROPN
easat-1918	274	2	of	of	ADP
easat-1918	274	3	retailing	retailing	NOUN
easat-1918	274	4	and	and	CCONJ
easat-1918	274	5	consumer	consumer	NOUN
easat-1918	274	6	services	service	NOUN
easat-1918	274	7	,	,	PUNCT
easat-1918	274	8	vol	vol	NOUN
easat-1918	274	9	.	.	PROPN
easat-1918	274	10	42	42	NUM
easat-1918	274	11	,	,	PUNCT
easat-1918	274	12	pp	pp	ADJ
easat-1918	274	13	.	.	PUNCT
easat-1918	275	1	147	147	NUM
easat-1918	275	2	-	-	SYM
easat-1918	275	3	160	160	NUM
easat-1918	275	4	,	,	PUNCT
easat-1918	275	5	2018	2018	NUM
easat-1918	275	6	.	.	PUNCT
easat-1918	276	1	[	[	X
easat-1918	276	2	29	29	NUM
easat-1918	276	3	]	]	PUNCT
easat-1918	276	4	a.	a.	PROPN
easat-1918	276	5	k.	k.	PROPN
easat-1918	276	6	singh	singh	PROPN
easat-1918	276	7	,	,	PUNCT
easat-1918	276	8	and	and	CCONJ
easat-1918	276	9	p.	p.	NOUN
easat-1918	276	10	thirumoorthi	thirumoorthi	PROPN
easat-1918	276	11	,	,	PUNCT
easat-1918	276	12	"	"	PUNCT
easat-1918	276	13	the	the	DET
easat-1918	276	14	impact	impact	NOUN
easat-1918	276	15	of	of	ADP
easat-1918	276	16	digital	digital	ADJ
easat-1918	276	17	disruption	disruption	NOUN
easat-1918	276	18	technologies	technology	NOUN
easat-1918	276	19	on	on	ADP
easat-1918	276	20	customer	customer	NOUN
easat-1918	276	21	preferences	preference	NOUN
easat-1918	276	22	:	:	PUNCT
easat-1918	276	23	the	the	DET
easat-1918	276	24	case	case	NOUN
easat-1918	276	25	of	of	ADP
easat-1918	276	26	retail	retail	ADJ
easat-1918	276	27	commerce	commerce	NOUN
easat-1918	276	28	"	"	PUNCT
easat-1918	276	29	,	,	PUNCT
easat-1918	276	30	international	international	ADJ
easat-1918	276	31	journal	journal	NOUN
easat-1918	276	32	of	of	ADP
easat-1918	276	33	recent	recent	ADJ
easat-1918	276	34	technology	technology	NOUN
easat-1918	276	35	and	and	CCONJ
easat-1918	276	36	engineering	engineering	NOUN
easat-1918	276	37	,	,	PUNCT
easat-1918	276	38	vol	vol	NOUN
easat-1918	276	39	.	.	PROPN
easat-1918	276	40	8	8	NUM
easat-1918	276	41	,	,	PUNCT
easat-1918	276	42	no	no	INTJ
easat-1918	276	43	.	.	NOUN
easat-1918	276	44	3	3	NUM
easat-1918	276	45	,	,	PUNCT
easat-1918	276	46	pp.1255–61	pp.1255–61	PROPN
easat-1918	276	47	,	,	PUNCT
easat-1918	276	48	2019	2019	NUM
easat-1918	276	49	.	.	PUNCT
easat-1918	277	1	[	[	X
easat-1918	277	2	30	30	NUM
easat-1918	277	3	]	]	X
easat-1918	277	4	s.	s.	PROPN
easat-1918	277	5	lee	lee	PROPN
easat-1918	277	6	,	,	PUNCT
easat-1918	277	7	and	and	CCONJ
easat-1918	277	8	d.	d.	PROPN
easat-1918	277	9	h.	h.	PROPN
easat-1918	277	10	jo	jo	PROPN
easat-1918	277	11	,	,	PUNCT
easat-1918	277	12	"	"	PUNCT
easat-1918	277	13	determinants	determinant	NOUN
easat-1918	277	14	of	of	ADP
easat-1918	277	15	technology	technology	NOUN
easat-1918	277	16	-	-	PUNCT
easat-1918	277	17	based	base	VERB
easat-1918	277	18	self	self	NOUN
easat-1918	277	19	-	-	PUNCT
easat-1918	277	20	service	service	NOUN
easat-1918	277	21	acceptance	acceptance	NOUN
easat-1918	277	22	"	"	PUNCT
easat-1918	277	23	part	part	NOUN
easat-1918	277	24	of	of	ADP
easat-1918	277	25	the	the	DET
easat-1918	277	26	book	book	NOUN
easat-1918	277	27	series	series	NOUN
easat-1918	277	28	:	:	PUNCT
easat-1918	277	29	studies	study	NOUN
easat-1918	277	30	in	in	ADP
easat-1918	277	31	computational	computational	ADJ
easat-1918	277	32	intelligence	intelligence	NOUN
easat-1918	277	33	(	(	PUNCT
easat-1918	277	34	sci	sci	PROPN
easat-1918	277	35	)	)	PUNCT
easat-1918	277	36	,	,	PUNCT
easat-1918	277	37	vol	vol	NOUN
easat-1918	277	38	.	.	PUNCT
easat-1918	277	39	929	929	NUM
easat-1918	277	40	,	,	PUNCT
easat-1918	277	41	pp	pp	ADV
easat-1918	277	42	.	.	PUNCT
easat-1918	277	43	39–51	39–51	NUM
easat-1918	277	44	.	.	PUNCT
easat-1918	277	45	available	available	ADJ
easat-1918	277	46	from	from	ADP
easat-1918	277	47	:	:	PUNCT
easat-1918	277	48	https://doi.org/10.1007/978-3-030-647698_4	https://doi.org/10.1007/978-3-030-647698_4	ADP
easat-1918	277	49	,	,	PUNCT
easat-1918	277	50	2021	2021	NUM
easat-1918	277	51	.	.	PUNCT
easat-1918	278	1	[	[	X
easat-1918	278	2	31	31	NUM
easat-1918	278	3	]	]	PUNCT
easat-1918	278	4	r.	r.	PROPN
easat-1918	278	5	masoud	masoud	PROPN
easat-1918	278	6	,	,	PUNCT
easat-1918	278	7	and	and	CCONJ
easat-1918	278	8	s.	s.	PROPN
easat-1918	278	9	basahel	basahel	PROPN
easat-1918	278	10	,	,	PUNCT
easat-1918	278	11	"	"	PUNCT
easat-1918	278	12	the	the	DET
easat-1918	278	13	effects	effect	NOUN
easat-1918	278	14	of	of	ADP
easat-1918	278	15	digital	digital	ADJ
easat-1918	278	16	transformation	transformation	NOUN
easat-1918	278	17	on	on	ADP
easat-1918	278	18	firm	firm	ADJ
easat-1918	278	19	performance	performance	NOUN
easat-1918	278	20	:	:	PUNCT
easat-1918	278	21	the	the	DET
easat-1918	278	22	role	role	NOUN
easat-1918	278	23	of	of	ADP
easat-1918	278	24	customer	customer	NOUN
easat-1918	278	25	experience	experience	NOUN
easat-1918	278	26	and	and	CCONJ
easat-1918	278	27	it	it	PRON
easat-1918	278	28	innovation	innovation	NOUN
easat-1918	278	29	"	"	PUNCT
easat-1918	278	30	.	.	PUNCT
easat-1918	279	1	digital	digital	PROPN
easat-1918	279	2	3	3	NUM
easat-1918	279	3	,	,	PUNCT
easat-1918	279	4	no	no	INTJ
easat-1918	279	5	.	.	NOUN
easat-1918	279	6	2	2	NUM
easat-1918	279	7	:	:	SYM
easat-1918	279	8	109	109	NUM
easat-1918	279	9	-	-	SYM
easat-1918	279	10	126	126	NUM
easat-1918	279	11	.	.	PUNCT
easat-1918	279	12	https://doi.org/10.3390/digital3020008	https://doi.org/10.3390/digital3020008	NOUN
easat-1918	279	13	,	,	PUNCT
easat-1918	279	14	2023	2023	NUM
easat-1918	279	15	.	.	PUNCT
easat-1918	280	1	[	[	X
easat-1918	280	2	32	32	NUM
easat-1918	280	3	]	]	X
easat-1918	280	4	v.	v.	CCONJ
easat-1918	280	5	ramaswamy	ramaswamy	ADJ
easat-1918	280	6	,	,	PUNCT
easat-1918	280	7	and	and	CCONJ
easat-1918	280	8	k.	k.	PROPN
easat-1918	280	9	ozcan	ozcan	PROPN
easat-1918	280	10	,	,	PUNCT
easat-1918	280	11	"	"	PUNCT
easat-1918	280	12	digitalized	digitalize	VERB
easat-1918	280	13	interactive	interactive	ADJ
easat-1918	280	14	platforms	platform	NOUN
easat-1918	280	15	:	:	PUNCT
easat-1918	280	16	turning	turn	VERB
easat-1918	280	17	goods	good	NOUN
easat-1918	280	18	and	and	CCONJ
easat-1918	280	19	services	service	NOUN
easat-1918	280	20	into	into	ADP
easat-1918	280	21	retail	retail	ADJ
easat-1918	280	22	cocreation	cocreation	NOUN
easat-1918	280	23	experiences	experience	NOUN
easat-1918	280	24	"	"	PUNCT
easat-1918	280	25	,	,	PUNCT
easat-1918	280	26	gruyter	gruyter	NOUN
easat-1918	280	27	,	,	PUNCT
easat-1918	280	28	vol	vol	NOUN
easat-1918	280	29	.	.	PROPN
easat-1918	280	30	11	11	NUM
easat-1918	280	31	,	,	PUNCT
easat-1918	280	32	no	no	INTJ
easat-1918	280	33	.	.	NOUN
easat-1918	280	34	1	1	NUM
easat-1918	280	35	,	,	PUNCT
easat-1918	280	36	pp.18–23	pp.18–23	ADJ
easat-1918	280	37	,	,	PUNCT
easat-1918	280	38	2019	2019	NUM
easat-1918	280	39	.	.	PUNCT
easat-1918	281	1	[	[	X
easat-1918	281	2	33	33	NUM
easat-1918	281	3	]	]	PUNCT
easat-1918	281	4	j.	j.	PROPN
easat-1918	281	5	hair	hair	PROPN
easat-1918	281	6	,	,	PUNCT
easat-1918	281	7	g.t.m	g.t.m	NOUN
easat-1918	281	8	.	.	PROPN
easat-1918	281	9	hult	hult	PROPN
easat-1918	281	10	,	,	PUNCT
easat-1918	281	11	c.	c.	PROPN
easat-1918	281	12	ringle	ringle	PROPN
easat-1918	281	13	,	,	PUNCT
easat-1918	281	14	and	and	CCONJ
easat-1918	281	15	m.	m.	NOUN
easat-1918	281	16	a.	a.	NOUN
easat-1918	281	17	sarstedt	sarstedt	PROPN
easat-1918	281	18	,	,	PUNCT
easat-1918	281	19	"	"	PUNCT
easat-1918	281	20	primer	primer	NOUN
easat-1918	281	21	on	on	ADP
easat-1918	281	22	partial	partial	ADJ
easat-1918	281	23	least	least	ADJ
easat-1918	281	24	squares	square	NOUN
easat-1918	281	25	structural	structural	ADJ
easat-1918	281	26	equation	equation	NOUN
easat-1918	281	27	modeling	modeling	NOUN
easat-1918	281	28	(	(	PUNCT
easat-1918	281	29	pls	pls	INTJ
easat-1918	281	30	-	-	PUNCT
easat-1918	281	31	sem	sem	NOUN
easat-1918	281	32	)	)	PUNCT
easat-1918	281	33	"	"	PUNCT
easat-1918	281	34	,	,	PUNCT
easat-1918	281	35	sage	sage	NOUN
easat-1918	281	36	publisher	publisher	NOUN
easat-1918	281	37	,	,	PUNCT
easat-1918	281	38	isbn	isbn	ADJ
easat-1918	281	39	:	:	PUNCT
easat-1918	281	40	978	978	NUM
easat-1918	281	41	-	-	SYM
easat-1918	281	42	1	1	NUM
easat-1918	281	43	-	-	PUNCT
easat-1918	281	44	5443	5443	NUM
easat-1918	281	45	-	-	PUNCT
easat-1918	281	46	9640	9640	NUM
easat-1918	281	47	-	-	PUNCT
easat-1918	281	48	8	8	NUM
easat-1918	281	49	,	,	PUNCT
easat-1918	281	50	2022	2022	NUM
easat-1918	281	51	.	.	PUNCT
easat-1918	282	1	[	[	X
easat-1918	282	2	34	34	NUM
easat-1918	282	3	]	]	X
easat-1918	282	4	v.	v.	X
easat-1918	282	5	braun	braun	NOUN
easat-1918	282	6	,	,	PUNCT
easat-1918	282	7	and	and	CCONJ
easat-1918	282	8	v.	v.	ADP
easat-1918	282	9	clarke	clarke	PROPN
easat-1918	282	10	,	,	PUNCT
easat-1918	282	11	"	"	PUNCT
easat-1918	282	12	using	use	VERB
easat-1918	282	13	thematic	thematic	ADJ
easat-1918	282	14	analysis	analysis	NOUN
easat-1918	282	15	in	in	ADP
easat-1918	282	16	psychology	psychology	NOUN
easat-1918	282	17	"	"	PUNCT
easat-1918	282	18	qual	qual	PROPN
easat-1918	282	19	res	re	NOUN
easat-1918	282	20	psychol	psychol	PROPN
easat-1918	282	21	.	.	PROPN
easat-1918	282	22	,	,	PUNCT
easat-1918	282	23	vol	vol	NOUN
easat-1918	282	24	.	.	PROPN
easat-1918	283	1	3	3	NUM
easat-1918	283	2	,	,	PUNCT
easat-1918	283	3	no	no	INTJ
easat-1918	283	4	.	.	NOUN
easat-1918	283	5	2	2	NUM
easat-1918	283	6	,	,	PUNCT
easat-1918	283	7	pp	pp	ADJ
easat-1918	283	8	.	.	PUNCT
easat-1918	284	1	77–101	77–101	NUM
easat-1918	284	2	,	,	PUNCT
easat-1918	284	3	2006	2006	NUM
easat-1918	284	4	.	.	PUNCT
easat-1918	285	1	[	[	X
easat-1918	285	2	35	35	NUM
easat-1918	285	3	]	]	X
easat-1918	285	4	j.	j.	PROPN
easat-1918	285	5	hair	hair	PROPN
easat-1918	285	6	,	,	PUNCT
easat-1918	285	7	g.t.m	g.t.m	NOUN
easat-1918	285	8	.	.	PUNCT
easat-1918	285	9	hult	hult	PROPN
easat-1918	285	10	,	,	PUNCT
easat-1918	285	11	and	and	CCONJ
easat-1918	285	12	m.	m.	NOUN
easat-1918	285	13	a.	a.	NOUN
easat-1918	285	14	sarstedt	sarstedt	PROPN
easat-1918	285	15	,	,	PUNCT
easat-1918	285	16	"	"	PUNCT
easat-1918	285	17	primer	primer	NOUN
easat-1918	285	18	on	on	ADP
easat-1918	285	19	partial	partial	ADJ
easat-1918	285	20	least	least	ADJ
easat-1918	285	21	squares	square	NOUN
easat-1918	285	22	structural	structural	ADJ
easat-1918	285	23	equation	equation	NOUN
easat-1918	285	24	modeling	modeling	NOUN
easat-1918	285	25	"	"	PUNCT
easat-1918	285	26	,	,	PUNCT
easat-1918	285	27	sage	sage	NOUN
easat-1918	285	28	,	,	PUNCT
easat-1918	285	29	2022	2022	NUM
easat-1918	285	30	.	.	PUNCT
easat-1918	286	1	[	[	X
easat-1918	286	2	36	36	NUM
easat-1918	286	3	]	]	X
easat-1918	286	4	c.	c.	PROPN
easat-1918	286	5	fornell	fornell	PROPN
easat-1918	286	6	,	,	PUNCT
easat-1918	286	7	and	and	CCONJ
easat-1918	286	8	d.	d.	PROPN
easat-1918	286	9	f.	f.	PROPN
easat-1918	286	10	larcker	larcker	PROPN
easat-1918	286	11	,	,	PUNCT
easat-1918	286	12	"	"	PUNCT
easat-1918	286	13	evaluating	evaluate	VERB
easat-1918	286	14	structural	structural	ADJ
easat-1918	286	15	equation	equation	NOUN
easat-1918	286	16	models	model	NOUN
easat-1918	286	17	with	with	ADP
easat-1918	286	18	unobservable	unobservable	ADJ
easat-1918	286	19	variables	variable	NOUN
easat-1918	286	20	and	and	CCONJ
easat-1918	286	21	measurement	measurement	NOUN
easat-1918	286	22	error	error	NOUN
easat-1918	286	23	"	"	PUNCT
easat-1918	286	24	,	,	PUNCT
easat-1918	286	25	j	j	PROPN
easat-1918	286	26	mark	mark	PROPN
easat-1918	286	27	res	res	PROPN
easat-1918	286	28	.	.	PROPN
easat-1918	286	29	,	,	PUNCT
easat-1918	286	30	vol.18	vol.18	NOUN
easat-1918	286	31	,	,	PUNCT
easat-1918	286	32	no	no	INTJ
easat-1918	286	33	.	.	NOUN
easat-1918	286	34	1	1	NUM
easat-1918	286	35	,	,	PUNCT
easat-1918	286	36	pp	pp	ADJ
easat-1918	286	37	.	.	PUNCT
easat-1918	286	38	39–50	39–50	NUM
easat-1918	286	39	,	,	PUNCT
easat-1918	286	40	1981	1981	NUM
easat-1918	286	41	.	.	PUNCT
easat-1918	287	1	[	[	X
easat-1918	287	2	37	37	NUM
easat-1918	287	3	]	]	PUNCT
easat-1918	287	4	j.	j.	PROPN
easat-1918	287	5	f.	f.	PROPN
easat-1918	287	6	hair	hair	PROPN
easat-1918	287	7	,	,	PUNCT
easat-1918	287	8	j.	j.	PROPN
easat-1918	287	9	j.	j.	PROPN
easat-1918	287	10	risher	risher	PROPN
easat-1918	287	11	,	,	PUNCT
easat-1918	287	12	m.	m.	NOUN
easat-1918	287	13	sarstedt	sarstedt	NOUN
easat-1918	287	14	,	,	PUNCT
easat-1918	287	15	and	and	CCONJ
easat-1918	287	16	c.	c.	PROPN
easat-1918	287	17	m.	m.	PROPN
easat-1918	287	18	ringle	ringle	PROPN
easat-1918	287	19	,	,	PUNCT
easat-1918	287	20	"	"	PUNCT
easat-1918	287	21	when	when	SCONJ
easat-1918	287	22	to	to	PART
easat-1918	287	23	use	use	VERB
easat-1918	287	24	and	and	CCONJ
easat-1918	287	25	how	how	SCONJ
easat-1918	287	26	to	to	PART
easat-1918	287	27	report	report	VERB
easat-1918	287	28	the	the	DET
easat-1918	287	29	results	result	NOUN
easat-1918	287	30	of	of	ADP
easat-1918	287	31	pls	pls	NOUN
easat-1918	287	32	-	-	PUNCT
easat-1918	287	33	sem	sem	NOUN
easat-1918	287	34	"	"	PUNCT
easat-1918	287	35	eur	eur	ADJ
easat-1918	287	36	bus	bus	NOUN
easat-1918	287	37	rev	rev	VERB
easat-1918	287	38	.	.	PROPN
easat-1918	287	39	,	,	PUNCT
easat-1918	287	40	vol	vol	NOUN
easat-1918	287	41	.	.	PROPN
easat-1918	288	1	31	31	NUM
easat-1918	288	2	,	,	PUNCT
easat-1918	288	3	no	no	INTJ
easat-1918	288	4	.	.	NOUN
easat-1918	288	5	1	1	NUM
easat-1918	288	6	,	,	PUNCT
easat-1918	288	7	pp	pp	ADJ
easat-1918	288	8	.	.	PUNCT
easat-1918	289	1	2–24	2–24	NUM
easat-1918	289	2	,	,	PUNCT
easat-1918	289	3	2019	2019	NUM
easat-1918	289	4	.	.	PUNCT
easat-1918	290	1	[	[	X
easat-1918	290	2	38	38	NUM
easat-1918	290	3	]	]	PUNCT
easat-1918	290	4	l.	l.	PROPN
easat-1918	290	5	wang	wang	PROPN
easat-1918	290	6	,	,	PUNCT
easat-1918	290	7	and	and	CCONJ
easat-1918	290	8	m.	m.	NOUN
easat-1918	290	9	prompanyo	prompanyo	NOUN
easat-1918	290	10	,	,	PUNCT
easat-1918	290	11	"	"	PUNCT
easat-1918	290	12	modeling	model	VERB
easat-1918	290	13	the	the	DET
easat-1918	290	14	relationship	relationship	NOUN
easat-1918	290	15	between	between	ADP
easat-1918	290	16	perceived	perceive	VERB
easat-1918	290	17	values	value	NOUN
easat-1918	290	18	,	,	PUNCT
easat-1918	290	19	e	e	NOUN
easat-1918	290	20	-	-	NOUN
easat-1918	290	21	satisfaction	satisfaction	NOUN
easat-1918	290	22	,	,	PUNCT
easat-1918	290	23	and	and	CCONJ
easat-1918	290	24	e	e	NOUN
easat-1918	290	25	-	-	NOUN
easat-1918	290	26	loyalty	loyalty	NOUN
easat-1918	290	27	"	"	PUNCT
easat-1918	290	28	manag	manag	PROPN
easat-1918	290	29	sci	sci	PROPN
easat-1918	290	30	lett	lett	PROPN
easat-1918	290	31	.	.	PROPN
easat-1918	290	32	,	,	PUNCT
easat-1918	290	33	vol	vol	NOUN
easat-1918	290	34	.	.	PROPN
easat-1918	291	1	10	10	NUM
easat-1918	291	2	,	,	PUNCT
easat-1918	291	3	no	no	INTJ
easat-1918	291	4	.	.	NOUN
easat-1918	291	5	11	11	NUM
easat-1918	291	6	,	,	PUNCT
easat-1918	291	7	pp	pp	ADJ
easat-1918	291	8	.	.	PUNCT
easat-1918	292	1	2609–16	2609–16	NOUN
easat-1918	292	2	,	,	PUNCT
easat-1918	292	3	2020	2020	NUM
easat-1918	292	4	.	.	PUNCT
easat-1918	293	1	[	[	X
easat-1918	293	2	39	39	NUM
easat-1918	293	3	]	]	X
easat-1918	293	4	d.	d.	PROPN
easat-1918	293	5	leyton	leyton	PROPN
easat-1918	293	6	,	,	PUNCT
easat-1918	293	7	j.	j.	PROPN
easat-1918	293	8	a.	a.	PROPN
easat-1918	293	9	pino	pino	PROPN
easat-1918	293	10	,	,	PUNCT
easat-1918	293	11	and	and	CCONJ
easat-1918	293	12	s.	s.	PROPN
easat-1918	293	13	f.	f.	PROPN
easat-1918	293	14	,	,	PUNCT
easat-1918	293	15	"	"	PUNCT
easat-1918	293	16	ochoa	ochoa	PROPN
easat-1918	293	17	sf	sf	PROPN
easat-1918	293	18	.	.	PUNCT
easat-1918	294	1	modeling	model	VERB
easat-1918	294	2	technology	technology	NOUN
easat-1918	294	3	acceptance	acceptance	NOUN
easat-1918	294	4	in	in	ADP
easat-1918	294	5	e	e	NOUN
easat-1918	294	6	-	-	NOUN
easat-1918	294	7	business	business	ADJ
easat-1918	294	8	environments	environment	NOUN
easat-1918	294	9	"	"	PUNCT
easat-1918	294	10	.	.	PUNCT
easat-1918	295	1	in	in	ADP
easat-1918	295	2	:	:	PUNCT
easat-1918	295	3	2013	2013	NUM
easat-1918	295	4	ieee	ieee	NOUN
easat-1918	295	5	10th	10th	ADJ
easat-1918	295	6	international	international	ADJ
easat-1918	295	7	conference	conference	NOUN
easat-1918	295	8	on	on	ADP
easat-1918	295	9	e	e	NOUN
easat-1918	295	10	-	-	NOUN
easat-1918	295	11	business	business	ADJ
easat-1918	295	12	engineering	engineering	NOUN
easat-1918	295	13	[	[	X
easat-1918	295	14	internet	internet	NOUN
easat-1918	295	15	]	]	PUNCT
easat-1918	295	16	,	,	PUNCT
easat-1918	295	17	[	[	X
easat-1918	295	18	cited	cite	VERB
easat-1918	295	19	2024	2024	NUM
easat-1918	295	20	aug	aug	NOUN
easat-1918	295	21	9	9	NUM
easat-1918	295	22	]	]	PUNCT
easat-1918	295	23	.	.	PUNCT
easat-1918	296	1	pp	pp	ADJ
easat-1918	296	2	.	.	PUNCT
easat-1918	297	1	90–7	90–7	X
easat-1918	297	2	.	.	PUNCT
easat-1918	298	1	available	available	ADJ
easat-1918	298	2	from	from	ADP
easat-1918	298	3	:	:	PUNCT
easat-1918	298	4	https://ieeexplore.ieee.org/document/6686247	https://ieeexplore.ieee.org/document/6686247	PROPN
easat-1918	298	5	,	,	PUNCT
easat-1918	298	6	2013	2013	NUM
easat-1918	298	7	.	.	PUNCT
easat-1918	299	1	[	[	X
easat-1918	299	2	40	40	NUM
easat-1918	299	3	]	]	X
easat-1918	299	4	n.	n.	PROPN
easat-1918	299	5	zhang	zhang	PROPN
easat-1918	299	6	,	,	PUNCT
easat-1918	299	7	x.	x.	PROPN
easat-1918	299	8	h.	h.	PROPN
easat-1918	299	9	guo	guo	PROPN
easat-1918	299	10	,	,	PUNCT
easat-1918	299	11	amd	amd	PROPN
easat-1918	299	12	g.	g.	PROPN
easat-1918	299	13	q.	q.	PROPN
easat-1918	299	14	chen	chen	PROPN
easat-1918	299	15	,	,	PUNCT
easat-1918	299	16	"	"	PUNCT
easat-1918	299	17	extended	extended	ADJ
easat-1918	299	18	information	information	NOUN
easat-1918	299	19	technology	technology	NOUN
easat-1918	299	20	initial	initial	ADJ
easat-1918	299	21	acceptance	acceptance	NOUN
easat-1918	299	22	model	model	NOUN
easat-1918	299	23	and	and	CCONJ
easat-1918	299	24	its	its	PRON
easat-1918	299	25	empirical	empirical	ADJ
easat-1918	299	26	test	test	NOUN
easat-1918	299	27	"	"	PUNCT
easat-1918	299	28	,	,	PUNCT
easat-1918	299	29	syst	syst	PROPN
easat-1918	299	30	eng	eng	PROPN
easat-1918	299	31	theory	theory	PROPN
easat-1918	299	32	pract	pract	PROPN
easat-1918	299	33	.	.	PUNCT
easat-1918	299	34	,	,	PUNCT
easat-1918	299	35	vol	vol	NOUN
easat-1918	299	36	.	.	PROPN
easat-1918	299	37	27	27	NUM
easat-1918	299	38	,	,	PUNCT
easat-1918	299	39	no	no	INTJ
easat-1918	299	40	.	.	NOUN
easat-1918	299	41	9	9	NUM
easat-1918	299	42	,	,	PUNCT
easat-1918	299	43	pp.123–30	pp.123–30	NOUN
easat-1918	299	44	,	,	PUNCT
easat-1918	299	45	2007	2007	NUM
easat-1918	299	46	.	.	PUNCT