id	sid	tid	token	lemma	pos
easat-2715	1	1	edelweiss	edelweiss	PROPN
easat-2715	1	2	applied	apply	VERB
easat-2715	1	3	science	science	NOUN
easat-2715	1	4	and	and	CCONJ
easat-2715	1	5	technology	technology	NOUN
easat-2715	1	6	issn	issn	PROPN
easat-2715	1	7	:	:	PUNCT
easat-2715	1	8	2576	2576	NUM
easat-2715	1	9	-	-	SYM
easat-2715	1	10	8484	8484	NUM
easat-2715	1	11	vol	vol	NOUN
easat-2715	1	12	.	.	PROPN
easat-2715	1	13	8	8	NUM
easat-2715	1	14	,	,	PUNCT
easat-2715	1	15	no	no	INTJ
easat-2715	1	16	.	.	NOUN
easat-2715	1	17	6	6	NUM
easat-2715	1	18	,	,	PUNCT
easat-2715	1	19	3351	3351	NUM
easat-2715	1	20	-	-	SYM
easat-2715	1	21	3360	3360	NUM
easat-2715	1	22	2024	2024	NUM
easat-2715	1	23	publisher	publisher	NOUN
easat-2715	1	24	:	:	PUNCT
easat-2715	1	25	learning	learn	VERB
easat-2715	1	26	gate	gate	NOUN
easat-2715	1	27	doi	doi	PROPN
easat-2715	1	28	:	:	PUNCT
easat-2715	1	29	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	1	30	©	©	NOUN
easat-2715	1	31	2024	2024	NUM
easat-2715	1	32	by	by	ADP
easat-2715	1	33	the	the	DET
easat-2715	1	34	authors	author	NOUN
easat-2715	1	35	;	;	PUNCT
easat-2715	1	36	licensee	licensee	PROPN
easat-2715	1	37	learning	learning	NOUN
easat-2715	1	38	gate	gate	NOUN
easat-2715	1	39	©	©	PROPN
easat-2715	1	40	2024	2024	NUM
easat-2715	1	41	by	by	ADP
easat-2715	1	42	the	the	DET
easat-2715	1	43	authors	author	NOUN
easat-2715	1	44	;	;	PUNCT
easat-2715	1	45	licensee	licensee	PROPN
easat-2715	1	46	learning	learn	VERB
easat-2715	1	47	gate	gate	NOUN
easat-2715	1	48	*	*	PUNCT
easat-2715	1	49	correspondence	correspondence	NOUN
easat-2715	1	50	:	:	PUNCT
easat-2715	1	51	tetiana.diadyk@pdau.edu.ua	tetiana.diadyk@pdau.edu.ua	VERB
easat-2715	1	52	the	the	DET
easat-2715	1	53	evolution	evolution	NOUN
easat-2715	1	54	of	of	ADP
easat-2715	1	55	marketing	marketing	NOUN
easat-2715	1	56	research	research	NOUN
easat-2715	1	57	in	in	ADP
easat-2715	1	58	the	the	DET
easat-2715	1	59	context	context	NOUN
easat-2715	1	60	of	of	ADP
easat-2715	1	61	digital	digital	ADJ
easat-2715	1	62	transformation	transformation	NOUN
easat-2715	1	63	of	of	ADP
easat-2715	1	64	society	society	NOUN
easat-2715	1	65	tetiana	tetiana	PROPN
easat-2715	1	66	diadyk1	diadyk1	PROPN
easat-2715	1	67	*	*	PUNCT
easat-2715	1	68	,	,	PUNCT
easat-2715	1	69	tetiana	tetiana	PROPN
easat-2715	1	70	dronova2	dronova2	PROPN
easat-2715	1	71	,	,	PUNCT
easat-2715	1	72	oleh	oleh	PROPN
easat-2715	1	73	burdyak3	burdyak3	PROPN
easat-2715	1	74	,	,	PUNCT
easat-2715	1	75	vitalii	vitalii	VERB
easat-2715	1	76	nestor4	nestor4	NOUN
easat-2715	1	77	,	,	PUNCT
easat-2715	1	78	olena	olena	PROPN
easat-2715	1	79	voskresenska5	voskresenska5	PROPN
easat-2715	1	80	1department	1department	NUM
easat-2715	1	81	of	of	ADP
easat-2715	1	82	marketing	marketing	NOUN
easat-2715	1	83	,	,	PUNCT
easat-2715	1	84	educational	educational	ADJ
easat-2715	1	85	and	and	CCONJ
easat-2715	1	86	scientific	scientific	ADJ
easat-2715	1	87	institute	institute	NOUN
easat-2715	1	88	of	of	ADP
easat-2715	1	89	economics	economic	NOUN
easat-2715	1	90	,	,	PUNCT
easat-2715	1	91	management	management	NOUN
easat-2715	1	92	,	,	PUNCT
easat-2715	1	93	law	law	NOUN
easat-2715	1	94	and	and	CCONJ
easat-2715	1	95	information	information	NOUN
easat-2715	1	96	technologies	technology	NOUN
easat-2715	1	97	,	,	PUNCT
easat-2715	1	98	poltava	poltava	PROPN
easat-2715	1	99	state	state	PROPN
easat-2715	1	100	agrarian	agrarian	PROPN
easat-2715	1	101	university	university	PROPN
easat-2715	1	102	,	,	PUNCT
easat-2715	1	103	poltava	poltava	PROPN
easat-2715	1	104	,	,	PUNCT
easat-2715	1	105	ukraine	ukraine	NOUN
easat-2715	1	106	;	;	PUNCT
easat-2715	1	107	tetiana.diadyk@pdau.edu.ua	tetiana.diadyk@pdau.edu.ua	PROPN
easat-2715	1	108	(	(	PUNCT
easat-2715	1	109	t.d	t.d	PROPN
easat-2715	1	110	.	.	PUNCT
easat-2715	1	111	)	)	PUNCT
easat-2715	1	112	.	.	PUNCT
easat-2715	2	1	2marketing	2markete	VERB
easat-2715	2	2	department	department	NOUN
easat-2715	2	3	,	,	PUNCT
easat-2715	2	4	faculty	faculty	NOUN
easat-2715	2	5	of	of	ADP
easat-2715	2	6	economics	economic	NOUN
easat-2715	2	7	,	,	PUNCT
easat-2715	2	8	business	business	NOUN
easat-2715	2	9	and	and	CCONJ
easat-2715	2	10	international	international	ADJ
easat-2715	2	11	relations	relation	NOUN
easat-2715	2	12	,	,	PUNCT
easat-2715	2	13	university	university	NOUN
easat-2715	2	14	of	of	ADP
easat-2715	2	15	customs	custom	NOUN
easat-2715	2	16	and	and	CCONJ
easat-2715	2	17	finance	finance	NOUN
easat-2715	2	18	,	,	PUNCT
easat-2715	2	19	dnipro	dnipro	PROPN
easat-2715	2	20	,	,	PUNCT
easat-2715	2	21	ukraine	ukraine	NOUN
easat-2715	2	22	;	;	PUNCT
easat-2715	2	23	tatyana_sergiivna2020@ukr.net	tatyana_sergiivna2020@ukr.net	NUM
easat-2715	2	24	(	(	PUNCT
easat-2715	2	25	t.d	t.d	PROPN
easat-2715	2	26	.	.	PUNCT
easat-2715	2	27	)	)	PUNCT
easat-2715	2	28	.	.	PUNCT
easat-2715	3	1	3department	3department	NUM
easat-2715	3	2	of	of	ADP
easat-2715	3	3	marketing	marketing	NOUN
easat-2715	3	4	,	,	PUNCT
easat-2715	3	5	innovation	innovation	NOUN
easat-2715	3	6	and	and	CCONJ
easat-2715	3	7	regional	regional	ADJ
easat-2715	3	8	development	development	NOUN
easat-2715	3	9	,	,	PUNCT
easat-2715	3	10	faculty	faculty	NOUN
easat-2715	3	11	of	of	ADP
easat-2715	3	12	economics	economic	NOUN
easat-2715	3	13	,	,	PUNCT
easat-2715	3	14	yuriy	yuriy	PROPN
easat-2715	3	15	fedkovych	fedkovych	PROPN
easat-2715	3	16	chernivtsi	chernivtsi	PROPN
easat-2715	3	17	national	national	PROPN
easat-2715	3	18	university	university	PROPN
easat-2715	3	19	,	,	PUNCT
easat-2715	3	20	chernivtsi	chernivtsi	NOUN
easat-2715	3	21	,	,	PUNCT
easat-2715	3	22	ukraine	ukraine	NOUN
easat-2715	3	23	;	;	PUNCT
easat-2715	3	24	o.burdyak@chnu.edu.ua	o.burdyak@chnu.edu.ua	PRON
easat-2715	3	25	(	(	PUNCT
easat-2715	3	26	o.b	o.b	PROPN
easat-2715	3	27	.	.	PROPN
easat-2715	3	28	)	)	PUNCT
easat-2715	3	29	.	.	PUNCT
easat-2715	4	1	4interregional	4interregional	NUM
easat-2715	4	2	academy	academy	NOUN
easat-2715	4	3	of	of	ADP
easat-2715	4	4	personnel	personnel	NOUN
easat-2715	4	5	management	management	NOUN
easat-2715	4	6	,	,	PUNCT
easat-2715	4	7	kyiv	kyiv	ADJ
easat-2715	4	8	,	,	PUNCT
easat-2715	4	9	ukraine	ukraine	NOUN
easat-2715	4	10	;	;	PUNCT
easat-2715	4	11	nestorvitalij750@gmail.com	nestorvitalij750@gmail.com	X
easat-2715	4	12	(	(	PUNCT
easat-2715	4	13	v.n	v.n	PROPN
easat-2715	4	14	.	.	PUNCT
easat-2715	4	15	)	)	PUNCT
easat-2715	5	1	5docent	5docent	NUM
easat-2715	5	2	,	,	PUNCT
easat-2715	5	3	department	department	NOUN
easat-2715	5	4	of	of	ADP
easat-2715	5	5	management	management	NOUN
easat-2715	5	6	,	,	PUNCT
easat-2715	5	7	marketing	marketing	NOUN
easat-2715	5	8	and	and	CCONJ
easat-2715	5	9	tourism	tourism	NOUN
easat-2715	5	10	,	,	PUNCT
easat-2715	5	11	faculty	faculty	NOUN
easat-2715	5	12	of	of	ADP
easat-2715	5	13	international	international	ADJ
easat-2715	5	14	economic	economic	ADJ
easat-2715	5	15	relations	relation	NOUN
easat-2715	5	16	,	,	PUNCT
easat-2715	5	17	management	management	NOUN
easat-2715	5	18	and	and	CCONJ
easat-2715	5	19	business	business	NOUN
easat-2715	5	20	,	,	PUNCT
easat-2715	5	21	kherson	kherson	PROPN
easat-2715	5	22	national	national	PROPN
easat-2715	5	23	technical	technical	PROPN
easat-2715	5	24	university	university	PROPN
easat-2715	5	25	,	,	PUNCT
easat-2715	5	26	kherson	kherson	PROPN
easat-2715	5	27	,	,	PUNCT
easat-2715	5	28	ukraine	ukraine	PROPN
easat-2715	5	29	;	;	PUNCT
easat-2715	5	30	e.e.voskresenskaya@gmail.com	e.e.voskresenskaya@gmail.com	X
easat-2715	5	31	(	(	PUNCT
easat-2715	5	32	o.v	o.v	PROPN
easat-2715	5	33	.	.	PROPN
easat-2715	5	34	)	)	PUNCT
easat-2715	5	35	.	.	PUNCT
easat-2715	6	1	abstract	abstract	ADJ
easat-2715	6	2	:	:	PUNCT
easat-2715	6	3	marketing	marketing	NOUN
easat-2715	6	4	research	research	NOUN
easat-2715	6	5	’s	’s	PART
easat-2715	6	6	relevance	relevance	NOUN
easat-2715	6	7	in	in	ADP
easat-2715	6	8	digital	digital	ADJ
easat-2715	6	9	transformation	transformation	NOUN
easat-2715	6	10	is	be	AUX
easat-2715	6	11	paramount	paramount	ADJ
easat-2715	6	12	for	for	ADP
easat-2715	6	13	ensuring	ensure	VERB
easat-2715	6	14	business	business	NOUN
easat-2715	6	15	process	process	NOUN
easat-2715	6	16	efficiency	efficiency	NOUN
easat-2715	6	17	.	.	PUNCT
easat-2715	7	1	the	the	DET
easat-2715	7	2	article	article	NOUN
easat-2715	7	3	aims	aim	VERB
easat-2715	7	4	to	to	PART
easat-2715	7	5	analyse	analyse	VERB
easat-2715	7	6	the	the	DET
easat-2715	7	7	impact	impact	NOUN
easat-2715	7	8	of	of	ADP
easat-2715	7	9	new	new	ADJ
easat-2715	7	10	digital	digital	ADJ
easat-2715	7	11	tools	tool	NOUN
easat-2715	7	12	on	on	ADP
easat-2715	7	13	marketing	marketing	NOUN
easat-2715	7	14	research	research	NOUN
easat-2715	7	15	,	,	PUNCT
easat-2715	7	16	identify	identify	VERB
easat-2715	7	17	the	the	DET
easat-2715	7	18	main	main	ADJ
easat-2715	7	19	advantages	advantage	NOUN
easat-2715	7	20	of	of	ADP
easat-2715	7	21	these	these	DET
easat-2715	7	22	methods	method	NOUN
easat-2715	7	23	,	,	PUNCT
easat-2715	7	24	and	and	CCONJ
easat-2715	7	25	develop	develop	VERB
easat-2715	7	26	recommendations	recommendation	NOUN
easat-2715	7	27	for	for	ADP
easat-2715	7	28	their	their	PRON
easat-2715	7	29	optimisation	optimisation	NOUN
easat-2715	7	30	.	.	PUNCT
easat-2715	8	1	the	the	DET
easat-2715	8	2	methodology	methodology	NOUN
easat-2715	8	3	involves	involve	VERB
easat-2715	8	4	a	a	DET
easat-2715	8	5	comprehensive	comprehensive	ADJ
easat-2715	8	6	approach	approach	NOUN
easat-2715	8	7	,	,	PUNCT
easat-2715	8	8	which	which	PRON
easat-2715	8	9	includes	include	VERB
easat-2715	8	10	analysing	analyse	VERB
easat-2715	8	11	the	the	DET
easat-2715	8	12	experience	experience	NOUN
easat-2715	8	13	of	of	ADP
easat-2715	8	14	international	international	ADJ
easat-2715	8	15	companies	company	NOUN
easat-2715	8	16	,	,	PUNCT
easat-2715	8	17	assessing	assess	VERB
easat-2715	8	18	the	the	DET
easat-2715	8	19	market	market	NOUN
easat-2715	8	20	,	,	PUNCT
easat-2715	8	21	and	and	CCONJ
easat-2715	8	22	the	the	DET
easat-2715	8	23	practice	practice	NOUN
easat-2715	8	24	of	of	ADP
easat-2715	8	25	applying	apply	VERB
easat-2715	8	26	the	the	DET
easat-2715	8	27	latest	late	ADJ
easat-2715	8	28	technologies	technology	NOUN
easat-2715	8	29	in	in	ADP
easat-2715	8	30	marketing	marketing	NOUN
easat-2715	8	31	research	research	NOUN
easat-2715	8	32	.	.	PUNCT
easat-2715	9	1	the	the	DET
easat-2715	9	2	results	result	NOUN
easat-2715	9	3	revealed	reveal	VERB
easat-2715	9	4	that	that	SCONJ
easat-2715	9	5	using	use	VERB
easat-2715	9	6	big	big	ADJ
easat-2715	9	7	data	datum	NOUN
easat-2715	9	8	and	and	CCONJ
easat-2715	9	9	social	social	ADJ
easat-2715	9	10	media	medium	NOUN
easat-2715	9	11	analytics	analytic	NOUN
easat-2715	9	12	increases	increase	VERB
easat-2715	9	13	the	the	DET
easat-2715	9	14	accuracy	accuracy	NOUN
easat-2715	9	15	and	and	CCONJ
easat-2715	9	16	efficiency	efficiency	NOUN
easat-2715	9	17	of	of	ADP
easat-2715	9	18	marketing	marketing	NOUN
easat-2715	9	19	campaigns	campaign	NOUN
easat-2715	9	20	.	.	PUNCT
easat-2715	10	1	the	the	DET
easat-2715	10	2	article	article	NOUN
easat-2715	10	3	highlights	highlight	VERB
easat-2715	10	4	the	the	DET
easat-2715	10	5	need	need	NOUN
easat-2715	10	6	to	to	PART
easat-2715	10	7	adapt	adapt	VERB
easat-2715	10	8	digital	digital	ADJ
easat-2715	10	9	approaches	approach	NOUN
easat-2715	10	10	to	to	ADP
easat-2715	10	11	market	market	NOUN
easat-2715	10	12	specifics	specific	NOUN
easat-2715	10	13	and	and	CCONJ
easat-2715	10	14	consumer	consumer	NOUN
easat-2715	10	15	needs	need	NOUN
easat-2715	10	16	.	.	PUNCT
easat-2715	11	1	the	the	DET
easat-2715	11	2	study	study	NOUN
easat-2715	11	3	results	result	NOUN
easat-2715	11	4	indicate	indicate	VERB
easat-2715	11	5	that	that	SCONJ
easat-2715	11	6	the	the	DET
easat-2715	11	7	revenues	revenue	NOUN
easat-2715	11	8	of	of	ADP
easat-2715	11	9	the	the	DET
easat-2715	11	10	marketing	marketing	NOUN
easat-2715	11	11	research	research	NOUN
easat-2715	11	12	industry	industry	NOUN
easat-2715	11	13	significantly	significantly	ADV
easat-2715	11	14	influenced	influence	VERB
easat-2715	11	15	global	global	ADJ
easat-2715	11	16	gdp	gdp	NOUN
easat-2715	11	17	from	from	ADP
easat-2715	11	18	2009	2009	NUM
easat-2715	11	19	to	to	ADP
easat-2715	11	20	2022	2022	NUM
easat-2715	11	21	,	,	PUNCT
easat-2715	11	22	with	with	ADP
easat-2715	11	23	the	the	DET
easat-2715	11	24	most	most	ADV
easat-2715	11	25	substantial	substantial	ADJ
easat-2715	11	26	impact	impact	NOUN
easat-2715	11	27	observed	observe	VERB
easat-2715	11	28	in	in	ADP
easat-2715	11	29	north	north	PROPN
easat-2715	11	30	america	america	PROPN
easat-2715	11	31	and	and	CCONJ
easat-2715	11	32	the	the	DET
easat-2715	11	33	weakest	weak	ADJ
easat-2715	11	34	in	in	ADP
easat-2715	11	35	latin	latin	PROPN
easat-2715	11	36	america	america	PROPN
easat-2715	11	37	.	.	PUNCT
easat-2715	12	1	the	the	DET
easat-2715	12	2	practical	practical	ADJ
easat-2715	12	3	significance	significance	NOUN
easat-2715	12	4	lies	lie	VERB
easat-2715	12	5	in	in	ADP
easat-2715	12	6	integrating	integrate	VERB
easat-2715	12	7	modern	modern	ADJ
easat-2715	12	8	technologies	technology	NOUN
easat-2715	12	9	into	into	ADP
easat-2715	12	10	the	the	DET
easat-2715	12	11	marketing	marketing	NOUN
easat-2715	12	12	research	research	NOUN
easat-2715	12	13	process	process	NOUN
easat-2715	12	14	,	,	PUNCT
easat-2715	12	15	which	which	PRON
easat-2715	12	16	requires	require	VERB
easat-2715	12	17	marketers	marketer	NOUN
easat-2715	12	18	to	to	PART
easat-2715	12	19	have	have	VERB
easat-2715	12	20	high	high	ADJ
easat-2715	12	21	technological	technological	ADJ
easat-2715	12	22	proficiency	proficiency	NOUN
easat-2715	12	23	.	.	PUNCT
easat-2715	13	1	the	the	DET
easat-2715	13	2	article	article	NOUN
easat-2715	13	3	outlines	outline	VERB
easat-2715	13	4	the	the	DET
easat-2715	13	5	role	role	NOUN
easat-2715	13	6	of	of	ADP
easat-2715	13	7	data	datum	NOUN
easat-2715	13	8	privacy	privacy	NOUN
easat-2715	13	9	,	,	PUNCT
easat-2715	13	10	which	which	PRON
easat-2715	13	11	demands	demand	VERB
easat-2715	13	12	a	a	DET
easat-2715	13	13	responsible	responsible	ADJ
easat-2715	13	14	approach	approach	NOUN
easat-2715	13	15	to	to	ADP
easat-2715	13	16	information	information	NOUN
easat-2715	13	17	from	from	ADP
easat-2715	13	18	companies	company	NOUN
easat-2715	13	19	.	.	PUNCT
easat-2715	14	1	several	several	ADJ
easat-2715	14	2	recommended	recommend	VERB
easat-2715	14	3	measures	measure	NOUN
easat-2715	14	4	are	be	AUX
easat-2715	14	5	provided	provide	VERB
easat-2715	14	6	to	to	PART
easat-2715	14	7	improve	improve	VERB
easat-2715	14	8	marketing	marketing	NOUN
easat-2715	14	9	research	research	NOUN
easat-2715	14	10	,	,	PUNCT
easat-2715	14	11	implement	implement	VERB
easat-2715	14	12	personalised	personalised	ADJ
easat-2715	14	13	strategies	strategy	NOUN
easat-2715	14	14	,	,	PUNCT
easat-2715	14	15	and	and	CCONJ
easat-2715	14	16	enhance	enhance	VERB
easat-2715	14	17	staff	staff	NOUN
easat-2715	14	18	qualifications	qualification	NOUN
easat-2715	14	19	.	.	PUNCT
easat-2715	15	1	the	the	DET
easat-2715	15	2	prospects	prospect	NOUN
easat-2715	15	3	for	for	ADP
easat-2715	15	4	further	further	ADJ
easat-2715	15	5	research	research	NOUN
easat-2715	15	6	include	include	VERB
easat-2715	15	7	developing	develop	VERB
easat-2715	15	8	comprehensive	comprehensive	ADJ
easat-2715	15	9	programs	program	NOUN
easat-2715	15	10	that	that	PRON
easat-2715	15	11	enable	enable	VERB
easat-2715	15	12	the	the	DET
easat-2715	15	13	effective	effective	ADJ
easat-2715	15	14	use	use	NOUN
easat-2715	15	15	of	of	ADP
easat-2715	15	16	digital	digital	ADJ
easat-2715	15	17	technologies	technology	NOUN
easat-2715	15	18	in	in	ADP
easat-2715	15	19	marketing	marketing	NOUN
easat-2715	15	20	research	research	NOUN
easat-2715	15	21	.	.	PUNCT
easat-2715	16	1	keywords	keyword	NOUN
easat-2715	16	2	:	:	PUNCT
easat-2715	16	3	big	big	ADJ
easat-2715	16	4	data	datum	NOUN
easat-2715	16	5	,	,	PUNCT
easat-2715	16	6	digital	digital	ADJ
easat-2715	16	7	marketing	marketing	NOUN
easat-2715	16	8	,	,	PUNCT
easat-2715	16	9	digital	digital	ADJ
easat-2715	16	10	transformation	transformation	NOUN
easat-2715	16	11	,	,	PUNCT
easat-2715	16	12	innovative	innovative	ADJ
easat-2715	16	13	technologies	technology	NOUN
easat-2715	16	14	,	,	PUNCT
easat-2715	16	15	market	market	NOUN
easat-2715	16	16	research	research	NOUN
easat-2715	16	17	,	,	PUNCT
easat-2715	16	18	market	market	NOUN
easat-2715	16	19	trends	trend	NOUN
easat-2715	16	20	.	.	PUNCT
easat-2715	17	1	personalisation	personalisation	NOUN
easat-2715	17	2	,	,	PUNCT
easat-2715	17	3	social	social	ADJ
easat-2715	17	4	media	medium	NOUN
easat-2715	17	5	analytics	analytic	NOUN
easat-2715	17	6	.	.	PUNCT
easat-2715	18	1	1	1	X
easat-2715	18	2	.	.	X
easat-2715	18	3	introduction	introduction	NOUN
easat-2715	18	4	marketing	marketing	NOUN
easat-2715	18	5	research	research	NOUN
easat-2715	18	6	is	be	AUX
easat-2715	18	7	a	a	DET
easat-2715	18	8	critical	critical	ADJ
easat-2715	18	9	factor	factor	NOUN
easat-2715	18	10	in	in	ADP
easat-2715	18	11	strategic	strategic	ADJ
easat-2715	18	12	planning	planning	NOUN
easat-2715	18	13	and	and	CCONJ
easat-2715	18	14	business	business	NOUN
easat-2715	18	15	management	management	NOUN
easat-2715	18	16	.	.	PUNCT
easat-2715	19	1	it	it	PRON
easat-2715	19	2	involves	involve	VERB
easat-2715	19	3	systematically	systematically	ADV
easat-2715	19	4	collecting	collecting	NOUN
easat-2715	19	5	,	,	PUNCT
easat-2715	19	6	analysing	analysing	NOUN
easat-2715	19	7	,	,	PUNCT
easat-2715	19	8	and	and	CCONJ
easat-2715	19	9	interpreting	interpret	VERB
easat-2715	19	10	data	datum	NOUN
easat-2715	19	11	about	about	ADP
easat-2715	19	12	markets	market	NOUN
easat-2715	19	13	,	,	PUNCT
easat-2715	19	14	consumers	consumer	NOUN
easat-2715	19	15	,	,	PUNCT
easat-2715	19	16	competition	competition	NOUN
easat-2715	19	17	,	,	PUNCT
easat-2715	19	18	and	and	CCONJ
easat-2715	19	19	other	other	ADJ
easat-2715	19	20	factors	factor	NOUN
easat-2715	19	21	affecting	affect	VERB
easat-2715	19	22	a	a	DET
easat-2715	19	23	company	company	NOUN
easat-2715	19	24	’s	’s	PART
easat-2715	19	25	activities	activity	NOUN
easat-2715	19	26	.	.	PUNCT
easat-2715	20	1	according	accord	VERB
easat-2715	20	2	to	to	ADP
easat-2715	20	3	[	[	X
easat-2715	20	4	1	1	NUM
easat-2715	20	5	]	]	PUNCT
easat-2715	20	6	,	,	PUNCT
easat-2715	20	7	marketing	marketing	NOUN
easat-2715	20	8	research	research	NOUN
easat-2715	20	9	aims	aim	VERB
easat-2715	20	10	to	to	PART
easat-2715	20	11	obtain	obtain	VERB
easat-2715	20	12	valuable	valuable	ADJ
easat-2715	20	13	insights	insight	NOUN
easat-2715	20	14	for	for	ADP
easat-2715	20	15	making	make	VERB
easat-2715	20	16	informed	informed	ADJ
easat-2715	20	17	decisions	decision	NOUN
easat-2715	20	18	that	that	PRON
easat-2715	20	19	contribute	contribute	VERB
easat-2715	20	20	to	to	ADP
easat-2715	20	21	meeting	meet	VERB
easat-2715	20	22	consumer	consumer	NOUN
easat-2715	20	23	needs	need	NOUN
easat-2715	20	24	,	,	PUNCT
easat-2715	20	25	enhancing	enhance	VERB
easat-2715	20	26	competitiveness	competitiveness	NOUN
easat-2715	20	27	,	,	PUNCT
easat-2715	20	28	and	and	CCONJ
easat-2715	20	29	developing	develop	VERB
easat-2715	20	30	the	the	DET
easat-2715	20	31	business	business	NOUN
easat-2715	20	32	.	.	PUNCT
easat-2715	21	1	in	in	ADP
easat-2715	21	2	modern	modern	ADJ
easat-2715	21	3	conditions	condition	NOUN
easat-2715	21	4	of	of	ADP
easat-2715	21	5	increasing	increase	VERB
easat-2715	21	6	information	information	NOUN
easat-2715	21	7	volume	volume	NOUN
easat-2715	21	8	,	,	PUNCT
easat-2715	21	9	marketing	marketing	NOUN
easat-2715	21	10	research	research	NOUN
easat-2715	21	11	is	be	AUX
easat-2715	21	12	essential	essential	ADJ
easat-2715	21	13	for	for	ADP
easat-2715	21	14	identifying	identify	VERB
easat-2715	21	15	new	new	ADJ
easat-2715	21	16	opportunities	opportunity	NOUN
easat-2715	21	17	and	and	CCONJ
easat-2715	21	18	preventing	prevent	VERB
easat-2715	21	19	potential	potential	ADJ
easat-2715	21	20	threats	threat	NOUN
easat-2715	21	21	.	.	PUNCT
easat-2715	22	1	it	it	PRON
easat-2715	22	2	helps	help	VERB
easat-2715	22	3	to	to	PART
easat-2715	22	4	identify	identify	VERB
easat-2715	22	5	market	market	NOUN
easat-2715	22	6	segments	segment	NOUN
easat-2715	22	7	,	,	PUNCT
easat-2715	22	8	understand	understand	VERB
easat-2715	22	9	consumer	consumer	NOUN
easat-2715	22	10	behaviour	behaviour	NOUN
easat-2715	22	11	,	,	PUNCT
easat-2715	22	12	evaluate	evaluate	VERB
easat-2715	22	13	the	the	DET
easat-2715	22	14	effectiveness	effectiveness	NOUN
easat-2715	22	15	of	of	ADP
easat-2715	22	16	marketing	marketing	NOUN
easat-2715	22	17	campaigns	campaign	NOUN
easat-2715	22	18	,	,	PUNCT
easat-2715	22	19	and	and	CCONJ
easat-2715	22	20	optimise	optimise	ADJ
easat-2715	22	21	marketing	marketing	NOUN
easat-2715	22	22	strategies	strategy	NOUN
easat-2715	22	23	.	.	PUNCT
easat-2715	23	1	https://orcid.org/0000-0002-8422-3775	https://orcid.org/0000-0002-8422-3775	PROPN
easat-2715	23	2	https://orcid.org/0000-0003-0440-5614	https://orcid.org/0000-0003-0440-5614	PROPN
easat-2715	23	3	https://orcid.org/0000-0002-3404-6889	https://orcid.org/0000-0002-3404-6889	PROPN
easat-2715	23	4	https://orcid.org/0000-0002-8194-1392	https://orcid.org/0000-0002-8194-1392	PROPN
easat-2715	23	5	https://orcid.org/0000-0001-5465-3195	https://orcid.org/0000-0001-5465-3195	PROPN
easat-2715	23	6	3352	3352	NUM
easat-2715	23	7	edelweiss	edelweiss	PROPN
easat-2715	23	8	applied	apply	VERB
easat-2715	23	9	science	science	NOUN
easat-2715	23	10	and	and	CCONJ
easat-2715	23	11	technology	technology	NOUN
easat-2715	23	12	issn	issn	PROPN
easat-2715	23	13	:	:	PUNCT
easat-2715	23	14	2576	2576	NUM
easat-2715	23	15	-	-	SYM
easat-2715	23	16	8484	8484	NUM
easat-2715	23	17	vol	vol	NOUN
easat-2715	23	18	.	.	PROPN
easat-2715	23	19	8	8	NUM
easat-2715	23	20	,	,	PUNCT
easat-2715	23	21	no	no	INTJ
easat-2715	23	22	.	.	NOUN
easat-2715	23	23	6	6	NUM
easat-2715	23	24	:	:	SYM
easat-2715	23	25	3351	3351	NUM
easat-2715	23	26	-	-	SYM
easat-2715	23	27	3360	3360	NUM
easat-2715	23	28	,	,	PUNCT
easat-2715	23	29	2024	2024	NUM
easat-2715	23	30	doi	doi	NOUN
easat-2715	23	31	:	:	PUNCT
easat-2715	23	32	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	23	33	©	©	NOUN
easat-2715	23	34	2024	2024	NUM
easat-2715	23	35	by	by	ADP
easat-2715	23	36	the	the	DET
easat-2715	23	37	authors	author	NOUN
easat-2715	23	38	;	;	PUNCT
easat-2715	23	39	licensee	licensee	PROPN
easat-2715	23	40	learning	learning	NOUN
easat-2715	23	41	gate	gate	VERB
easat-2715	23	42	the	the	DET
easat-2715	23	43	development	development	NOUN
easat-2715	23	44	of	of	ADP
easat-2715	23	45	digital	digital	ADJ
easat-2715	23	46	technologies	technology	NOUN
easat-2715	23	47	has	have	AUX
easat-2715	23	48	significantly	significantly	ADV
easat-2715	23	49	impacted	impact	VERB
easat-2715	23	50	all	all	DET
easat-2715	23	51	aspects	aspect	NOUN
easat-2715	23	52	of	of	ADP
easat-2715	23	53	social	social	ADJ
easat-2715	23	54	life	life	NOUN
easat-2715	23	55	,	,	PUNCT
easat-2715	23	56	including	include	VERB
easat-2715	23	57	marketing	marketing	NOUN
easat-2715	23	58	research	research	NOUN
easat-2715	23	59	.	.	PUNCT
easat-2715	24	1	according	accord	VERB
easat-2715	24	2	to	to	ADP
easat-2715	24	3	[	[	X
easat-2715	24	4	2	2	NUM
easat-2715	24	5	]	]	PUNCT
easat-2715	24	6	,	,	PUNCT
easat-2715	24	7	using	use	VERB
easat-2715	24	8	big	big	ADJ
easat-2715	24	9	data	datum	NOUN
easat-2715	24	10	,	,	PUNCT
easat-2715	24	11	machine	machine	NOUN
easat-2715	24	12	learning	learning	NOUN
easat-2715	24	13	,	,	PUNCT
easat-2715	24	14	and	and	CCONJ
easat-2715	24	15	social	social	ADJ
easat-2715	24	16	media	medium	NOUN
easat-2715	24	17	analytics	analytic	NOUN
easat-2715	24	18	allows	allow	VERB
easat-2715	24	19	companies	company	NOUN
easat-2715	24	20	to	to	PART
easat-2715	24	21	collect	collect	VERB
easat-2715	24	22	and	and	CCONJ
easat-2715	24	23	analyse	analyse	VERB
easat-2715	24	24	vast	vast	ADJ
easat-2715	24	25	amounts	amount	NOUN
easat-2715	24	26	of	of	ADP
easat-2715	24	27	information	information	NOUN
easat-2715	24	28	with	with	ADP
easat-2715	24	29	unprecedented	unprecedented	ADJ
easat-2715	24	30	accuracy	accuracy	NOUN
easat-2715	24	31	and	and	CCONJ
easat-2715	24	32	speed	speed	NOUN
easat-2715	24	33	.	.	PUNCT
easat-2715	25	1	existing	exist	VERB
easat-2715	25	2	technologies	technology	NOUN
easat-2715	25	3	provide	provide	VERB
easat-2715	25	4	the	the	DET
easat-2715	25	5	ability	ability	NOUN
easat-2715	25	6	to	to	PART
easat-2715	25	7	identify	identify	VERB
easat-2715	25	8	hidden	hidden	ADJ
easat-2715	25	9	patterns	pattern	NOUN
easat-2715	25	10	and	and	CCONJ
easat-2715	25	11	trends	trend	NOUN
easat-2715	25	12	in	in	ADP
easat-2715	25	13	consumer	consumer	NOUN
easat-2715	25	14	behaviour	behaviour	NOUN
easat-2715	25	15	,	,	PUNCT
easat-2715	25	16	which	which	PRON
easat-2715	25	17	was	be	AUX
easat-2715	25	18	previously	previously	ADV
easat-2715	25	19	impossible	impossible	ADJ
easat-2715	25	20	.	.	PUNCT
easat-2715	26	1	they	they	PRON
easat-2715	26	2	allow	allow	VERB
easat-2715	26	3	for	for	ADP
easat-2715	26	4	real	real	ADJ
easat-2715	26	5	-	-	PUNCT
easat-2715	26	6	time	time	NOUN
easat-2715	26	7	market	market	NOUN
easat-2715	26	8	analysis	analysis	NOUN
easat-2715	26	9	,	,	PUNCT
easat-2715	26	10	ensuring	ensure	VERB
easat-2715	26	11	quick	quick	ADJ
easat-2715	26	12	and	and	CCONJ
easat-2715	26	13	accurate	accurate	ADJ
easat-2715	26	14	responses	response	NOUN
easat-2715	26	15	to	to	ADP
easat-2715	26	16	changes	change	NOUN
easat-2715	26	17	in	in	ADP
easat-2715	26	18	the	the	DET
easat-2715	26	19	market	market	NOUN
easat-2715	26	20	environment	environment	NOUN
easat-2715	26	21	.	.	PUNCT
easat-2715	27	1	in	in	ADP
easat-2715	27	2	the	the	DET
easat-2715	27	3	context	context	NOUN
easat-2715	27	4	of	of	ADP
easat-2715	27	5	society	society	NOUN
easat-2715	27	6	’s	’s	PART
easat-2715	27	7	digital	digital	ADJ
easat-2715	27	8	transformation	transformation	NOUN
easat-2715	27	9	,	,	PUNCT
easat-2715	27	10	the	the	DET
easat-2715	27	11	effectiveness	effectiveness	NOUN
easat-2715	27	12	of	of	ADP
easat-2715	27	13	marketing	marketing	NOUN
easat-2715	27	14	research	research	NOUN
easat-2715	27	15	increases	increase	NOUN
easat-2715	27	16	due	due	ADJ
easat-2715	27	17	to	to	ADP
easat-2715	27	18	the	the	DET
easat-2715	27	19	integration	integration	NOUN
easat-2715	27	20	of	of	ADP
easat-2715	27	21	the	the	DET
easat-2715	27	22	latest	late	ADJ
easat-2715	27	23	technologies	technology	NOUN
easat-2715	27	24	,	,	PUNCT
easat-2715	27	25	enabling	enable	VERB
easat-2715	27	26	companies	company	NOUN
easat-2715	27	27	to	to	PART
easat-2715	27	28	obtain	obtain	VERB
easat-2715	27	29	more	more	ADV
easat-2715	27	30	accurate	accurate	ADJ
easat-2715	27	31	and	and	CCONJ
easat-2715	27	32	relevant	relevant	ADJ
easat-2715	27	33	data	datum	NOUN
easat-2715	27	34	for	for	ADP
easat-2715	27	35	strategic	strategic	ADJ
easat-2715	27	36	decisionmaking	decisionmaking	NOUN
easat-2715	27	37	.	.	PUNCT
easat-2715	28	1	the	the	DET
easat-2715	28	2	infrastructure	infrastructure	NOUN
easat-2715	28	3	of	of	ADP
easat-2715	28	4	digital	digital	ADJ
easat-2715	28	5	technologies	technology	NOUN
easat-2715	28	6	and	and	CCONJ
easat-2715	28	7	global	global	ADJ
easat-2715	28	8	competition	competition	NOUN
easat-2715	28	9	create	create	VERB
easat-2715	28	10	new	new	ADJ
easat-2715	28	11	challenges	challenge	NOUN
easat-2715	28	12	and	and	CCONJ
easat-2715	28	13	opportunities	opportunity	NOUN
easat-2715	28	14	for	for	ADP
easat-2715	28	15	marketing	marketing	NOUN
easat-2715	28	16	research	research	NOUN
easat-2715	28	17	.	.	PUNCT
easat-2715	29	1	access	access	NOUN
easat-2715	29	2	to	to	ADP
easat-2715	29	3	modern	modern	ADJ
easat-2715	29	4	analytical	analytical	ADJ
easat-2715	29	5	platforms	platform	NOUN
easat-2715	29	6	and	and	CCONJ
easat-2715	29	7	tools	tool	NOUN
easat-2715	29	8	is	be	AUX
easat-2715	29	9	essential	essential	ADJ
easat-2715	29	10	for	for	ADP
easat-2715	29	11	successfully	successfully	ADV
easat-2715	29	12	conducting	conduct	VERB
easat-2715	29	13	marketing	marketing	NOUN
easat-2715	29	14	research	research	NOUN
easat-2715	29	15	.	.	PUNCT
easat-2715	30	1	[	[	X
easat-2715	30	2	3	3	X
easat-2715	30	3	]	]	PUNCT
easat-2715	30	4	argues	argue	VERB
easat-2715	30	5	this	this	PRON
easat-2715	30	6	includes	include	VERB
easat-2715	30	7	technical	technical	ADJ
easat-2715	30	8	aspects	aspect	NOUN
easat-2715	30	9	and	and	CCONJ
easat-2715	30	10	human	human	ADJ
easat-2715	30	11	capital	capital	NOUN
easat-2715	30	12	development	development	NOUN
easat-2715	30	13	.	.	PUNCT
easat-2715	31	1	the	the	DET
easat-2715	31	2	conditions	condition	NOUN
easat-2715	31	3	of	of	ADP
easat-2715	31	4	globalisation	globalisation	NOUN
easat-2715	31	5	force	force	NOUN
easat-2715	31	6	companies	company	NOUN
easat-2715	31	7	to	to	PART
easat-2715	31	8	quickly	quickly	ADV
easat-2715	31	9	adapt	adapt	VERB
easat-2715	31	10	to	to	ADP
easat-2715	31	11	changes	change	NOUN
easat-2715	31	12	in	in	ADP
easat-2715	31	13	market	market	NOUN
easat-2715	31	14	conditions	condition	NOUN
easat-2715	31	15	and	and	CCONJ
easat-2715	31	16	implement	implement	VERB
easat-2715	31	17	the	the	DET
easat-2715	31	18	latest	late	ADJ
easat-2715	31	19	technologies	technology	NOUN
easat-2715	31	20	to	to	PART
easat-2715	31	21	maintain	maintain	VERB
easat-2715	31	22	competitiveness	competitiveness	NOUN
easat-2715	31	23	.	.	PUNCT
easat-2715	32	1	increasing	increase	VERB
easat-2715	32	2	competition	competition	NOUN
easat-2715	32	3	in	in	ADP
easat-2715	32	4	global	global	ADJ
easat-2715	32	5	markets	market	NOUN
easat-2715	32	6	requires	require	VERB
easat-2715	32	7	companies	company	NOUN
easat-2715	32	8	to	to	PART
easat-2715	32	9	adopt	adopt	VERB
easat-2715	32	10	innovative	innovative	ADJ
easat-2715	32	11	approaches	approach	NOUN
easat-2715	32	12	to	to	ADP
easat-2715	32	13	marketing	marketing	NOUN
easat-2715	32	14	research	research	NOUN
easat-2715	32	15	and	and	CCONJ
easat-2715	32	16	continuously	continuously	ADV
easat-2715	32	17	improve	improve	VERB
easat-2715	32	18	the	the	DET
easat-2715	32	19	supporting	support	VERB
easat-2715	32	20	infrastructure	infrastructure	NOUN
easat-2715	32	21	for	for	ADP
easat-2715	32	22	these	these	DET
easat-2715	32	23	processes	process	NOUN
easat-2715	32	24	.	.	PUNCT
easat-2715	33	1	success	success	NOUN
easat-2715	33	2	in	in	ADP
easat-2715	33	3	global	global	ADJ
easat-2715	33	4	competition	competition	NOUN
easat-2715	33	5	depends	depend	VERB
easat-2715	33	6	on	on	ADP
easat-2715	33	7	the	the	DET
easat-2715	33	8	ability	ability	NOUN
easat-2715	33	9	to	to	PART
easat-2715	33	10	quickly	quickly	ADV
easat-2715	33	11	and	and	CCONJ
easat-2715	33	12	effectively	effectively	ADV
easat-2715	33	13	adapt	adapt	VERB
easat-2715	33	14	to	to	ADP
easat-2715	33	15	new	new	ADJ
easat-2715	33	16	technological	technological	ADJ
easat-2715	33	17	opportunities	opportunity	NOUN
easat-2715	33	18	,	,	PUNCT
easat-2715	33	19	ensuring	ensure	VERB
easat-2715	33	20	high	high	ADJ
easat-2715	33	21	quality	quality	NOUN
easat-2715	33	22	and	and	CCONJ
easat-2715	33	23	accuracy	accuracy	NOUN
easat-2715	33	24	of	of	ADP
easat-2715	33	25	marketing	marketing	NOUN
easat-2715	33	26	data	datum	NOUN
easat-2715	33	27	,	,	PUNCT
easat-2715	33	28	which	which	PRON
easat-2715	33	29	becomes	become	VERB
easat-2715	33	30	the	the	DET
easat-2715	33	31	basis	basis	NOUN
easat-2715	33	32	for	for	ADP
easat-2715	33	33	strategic	strategic	ADJ
easat-2715	33	34	decisionmaking	decisionmaking	NOUN
easat-2715	33	35	.	.	PUNCT
easat-2715	34	1	2	2	X
easat-2715	34	2	.	.	X
easat-2715	34	3	literature	literature	NOUN
easat-2715	34	4	review	review	NOUN
easat-2715	34	5	marketing	marketing	NOUN
easat-2715	34	6	research	research	NOUN
easat-2715	34	7	problems	problem	NOUN
easat-2715	34	8	among	among	ADP
easat-2715	34	9	scientists	scientist	NOUN
easat-2715	34	10	focus	focus	VERB
easat-2715	34	11	on	on	ADP
easat-2715	34	12	analysing	analyse	VERB
easat-2715	34	13	the	the	DET
easat-2715	34	14	latest	late	ADJ
easat-2715	34	15	technologies	technology	NOUN
easat-2715	34	16	and	and	CCONJ
easat-2715	34	17	approaches	approach	NOUN
easat-2715	34	18	that	that	PRON
easat-2715	34	19	contribute	contribute	VERB
easat-2715	34	20	to	to	ADP
easat-2715	34	21	the	the	DET
easat-2715	34	22	practical	practical	ADJ
easat-2715	34	23	study	study	NOUN
easat-2715	34	24	of	of	ADP
easat-2715	34	25	consumer	consumer	NOUN
easat-2715	34	26	behaviour	behaviour	NOUN
easat-2715	34	27	and	and	CCONJ
easat-2715	34	28	market	market	NOUN
easat-2715	34	29	trends	trend	NOUN
easat-2715	34	30	.	.	PUNCT
easat-2715	35	1	the	the	DET
easat-2715	35	2	importance	importance	NOUN
easat-2715	35	3	of	of	ADP
easat-2715	35	4	this	this	DET
easat-2715	35	5	topic	topic	NOUN
easat-2715	35	6	in	in	ADP
easat-2715	35	7	the	the	DET
easat-2715	35	8	modern	modern	ADJ
easat-2715	35	9	business	business	NOUN
easat-2715	35	10	space	space	NOUN
easat-2715	35	11	is	be	AUX
easat-2715	35	12	emphasised	emphasise	VERB
easat-2715	35	13	in	in	ADP
easat-2715	35	14	the	the	DET
easat-2715	35	15	work	work	NOUN
easat-2715	35	16	of	of	ADP
easat-2715	35	17	[	[	X
easat-2715	35	18	4	4	NUM
easat-2715	35	19	]	]	PUNCT
easat-2715	35	20	,	,	PUNCT
easat-2715	35	21	which	which	PRON
easat-2715	35	22	notes	note	VERB
easat-2715	35	23	the	the	DET
easat-2715	35	24	need	need	NOUN
easat-2715	35	25	to	to	PART
easat-2715	35	26	integrate	integrate	VERB
easat-2715	35	27	digital	digital	ADJ
easat-2715	35	28	tools	tool	NOUN
easat-2715	35	29	into	into	ADP
easat-2715	35	30	the	the	DET
easat-2715	35	31	research	research	NOUN
easat-2715	35	32	process	process	NOUN
easat-2715	35	33	to	to	PART
easat-2715	35	34	improve	improve	VERB
easat-2715	35	35	the	the	DET
easat-2715	35	36	accuracy	accuracy	NOUN
easat-2715	35	37	and	and	CCONJ
easat-2715	35	38	timeliness	timeliness	NOUN
easat-2715	35	39	of	of	ADP
easat-2715	35	40	the	the	DET
easat-2715	35	41	data	datum	NOUN
easat-2715	35	42	obtained	obtain	VERB
easat-2715	35	43	.	.	PUNCT
easat-2715	36	1	[	[	X
easat-2715	36	2	5	5	X
easat-2715	36	3	]	]	PUNCT
easat-2715	36	4	examines	examine	VERB
easat-2715	36	5	the	the	DET
easat-2715	36	6	use	use	NOUN
easat-2715	36	7	of	of	ADP
easat-2715	36	8	big	big	ADJ
easat-2715	36	9	data	datum	NOUN
easat-2715	36	10	to	to	PART
easat-2715	36	11	uncover	uncover	VERB
easat-2715	36	12	insights	insight	NOUN
easat-2715	36	13	that	that	PRON
easat-2715	36	14	allow	allow	VERB
easat-2715	36	15	companies	company	NOUN
easat-2715	36	16	to	to	PART
easat-2715	36	17	understand	understand	VERB
easat-2715	36	18	their	their	PRON
easat-2715	36	19	customers	customer	NOUN
easat-2715	36	20	and	and	CCONJ
easat-2715	36	21	their	their	PRON
easat-2715	36	22	needs	need	NOUN
easat-2715	36	23	better	well	ADV
easat-2715	36	24	.	.	PUNCT
easat-2715	37	1	[	[	X
easat-2715	37	2	6	6	NUM
easat-2715	37	3	]	]	PUNCT
easat-2715	37	4	pays	pay	VERB
easat-2715	37	5	attention	attention	NOUN
easat-2715	37	6	to	to	ADP
easat-2715	37	7	the	the	DET
easat-2715	37	8	role	role	NOUN
easat-2715	37	9	of	of	ADP
easat-2715	37	10	social	social	ADJ
easat-2715	37	11	media	medium	NOUN
easat-2715	37	12	in	in	ADP
easat-2715	37	13	marketing	marketing	NOUN
easat-2715	37	14	research	research	NOUN
easat-2715	37	15	,	,	PUNCT
easat-2715	37	16	which	which	PRON
easat-2715	37	17	allows	allow	VERB
easat-2715	37	18	for	for	ADP
easat-2715	37	19	real	real	ADJ
easat-2715	37	20	-	-	PUNCT
easat-2715	37	21	time	time	NOUN
easat-2715	37	22	tracking	tracking	NOUN
easat-2715	37	23	of	of	ADP
easat-2715	37	24	consumer	consumer	NOUN
easat-2715	37	25	sentiments	sentiment	NOUN
easat-2715	37	26	and	and	CCONJ
easat-2715	37	27	preferences	preference	NOUN
easat-2715	37	28	.	.	PUNCT
easat-2715	38	1	according	accord	VERB
easat-2715	38	2	to	to	ADP
easat-2715	38	3	[	[	X
easat-2715	38	4	7	7	NUM
easat-2715	38	5	]	]	PUNCT
easat-2715	38	6	,	,	PUNCT
easat-2715	38	7	online	online	ADJ
easat-2715	38	8	user	user	NOUN
easat-2715	38	9	behaviour	behaviour	NOUN
easat-2715	38	10	analytics	analytic	NOUN
easat-2715	38	11	is	be	AUX
easat-2715	38	12	critically	critically	ADV
easat-2715	38	13	important	important	ADJ
easat-2715	38	14	for	for	ADP
easat-2715	38	15	developing	develop	VERB
easat-2715	38	16	personalised	personalised	ADJ
easat-2715	38	17	marketing	marketing	NOUN
easat-2715	38	18	campaigns	campaign	NOUN
easat-2715	38	19	.	.	PUNCT
easat-2715	39	1	[	[	X
easat-2715	39	2	8	8	NUM
easat-2715	39	3	]	]	PUNCT
easat-2715	39	4	highlights	highlight	NOUN
easat-2715	39	5	the	the	DET
easat-2715	39	6	significance	significance	NOUN
easat-2715	39	7	of	of	ADP
easat-2715	39	8	machine	machine	NOUN
easat-2715	39	9	learning	learn	VERB
easat-2715	39	10	in	in	ADP
easat-2715	39	11	automating	automate	VERB
easat-2715	39	12	data	datum	NOUN
easat-2715	39	13	analysis	analysis	NOUN
easat-2715	39	14	and	and	CCONJ
easat-2715	39	15	forecasting	forecast	VERB
easat-2715	39	16	market	market	NOUN
easat-2715	39	17	trends	trend	NOUN
easat-2715	39	18	.	.	PUNCT
easat-2715	40	1	[	[	X
easat-2715	40	2	9	9	NUM
easat-2715	40	3	]	]	PUNCT
easat-2715	40	4	analyses	analyse	VERB
easat-2715	40	5	the	the	DET
easat-2715	40	6	trends	trend	NOUN
easat-2715	40	7	in	in	ADP
easat-2715	40	8	the	the	DET
easat-2715	40	9	further	further	ADJ
easat-2715	40	10	development	development	NOUN
easat-2715	40	11	of	of	ADP
easat-2715	40	12	marketing	marketing	NOUN
easat-2715	40	13	research	research	NOUN
easat-2715	40	14	,	,	PUNCT
easat-2715	40	15	considering	consider	VERB
easat-2715	40	16	the	the	DET
easat-2715	40	17	role	role	NOUN
easat-2715	40	18	of	of	ADP
easat-2715	40	19	an	an	DET
easat-2715	40	20	omnichannel	omnichannel	NOUN
easat-2715	40	21	approach	approach	NOUN
easat-2715	40	22	to	to	ADP
easat-2715	40	23	data	data	NOUN
easat-2715	40	24	collection	collection	NOUN
easat-2715	40	25	and	and	CCONJ
easat-2715	40	26	analysis	analysis	NOUN
easat-2715	40	27	.	.	PUNCT
easat-2715	41	1	[	[	X
easat-2715	41	2	10	10	NUM
easat-2715	41	3	]	]	PUNCT
easat-2715	41	4	believes	believe	VERB
easat-2715	41	5	that	that	SCONJ
easat-2715	41	6	developing	develop	VERB
easat-2715	41	7	personal	personal	ADJ
easat-2715	41	8	data	datum	NOUN
easat-2715	41	9	protection	protection	NOUN
easat-2715	41	10	policies	policy	NOUN
easat-2715	41	11	increases	increase	VERB
easat-2715	41	12	consumer	consumer	NOUN
easat-2715	41	13	loyalty	loyalty	NOUN
easat-2715	41	14	and	and	CCONJ
easat-2715	41	15	ensures	ensure	VERB
easat-2715	41	16	safety	safety	NOUN
easat-2715	41	17	.	.	PUNCT
easat-2715	42	1	according	accord	VERB
easat-2715	42	2	to	to	ADP
easat-2715	42	3	[	[	X
easat-2715	42	4	11	11	NUM
easat-2715	42	5	]	]	PUNCT
easat-2715	42	6	,	,	PUNCT
easat-2715	42	7	rapid	rapid	ADJ
easat-2715	42	8	adaptation	adaptation	NOUN
easat-2715	42	9	to	to	ADP
easat-2715	42	10	changes	change	NOUN
easat-2715	42	11	is	be	AUX
easat-2715	42	12	necessary	necessary	ADJ
easat-2715	42	13	for	for	ADP
easat-2715	42	14	successful	successful	ADJ
easat-2715	42	15	marketing	marketing	NOUN
easat-2715	42	16	research	research	NOUN
easat-2715	42	17	in	in	ADP
easat-2715	42	18	digital	digital	ADJ
easat-2715	42	19	transformation	transformation	NOUN
easat-2715	42	20	.	.	PUNCT
easat-2715	43	1	[	[	X
easat-2715	43	2	12	12	NUM
easat-2715	43	3	]	]	PUNCT
easat-2715	43	4	points	point	VERB
easat-2715	43	5	out	out	ADP
easat-2715	43	6	the	the	DET
easat-2715	43	7	importance	importance	NOUN
easat-2715	43	8	of	of	ADP
easat-2715	43	9	using	use	VERB
easat-2715	43	10	agile	agile	ADJ
easat-2715	43	11	methodology	methodology	NOUN
easat-2715	43	12	for	for	ADP
easat-2715	43	13	quickly	quickly	ADV
easat-2715	43	14	implementing	implement	VERB
easat-2715	43	15	changes	change	NOUN
easat-2715	43	16	in	in	ADP
easat-2715	43	17	marketing	marketing	NOUN
easat-2715	43	18	strategies	strategy	NOUN
easat-2715	43	19	based	base	VERB
easat-2715	43	20	on	on	ADP
easat-2715	43	21	current	current	ADJ
easat-2715	43	22	data	datum	NOUN
easat-2715	43	23	.	.	PUNCT
easat-2715	44	1	[	[	X
easat-2715	44	2	13	13	NUM
easat-2715	44	3	]	]	PUNCT
easat-2715	44	4	researches	research	VERB
easat-2715	44	5	the	the	DET
easat-2715	44	6	use	use	NOUN
easat-2715	44	7	of	of	ADP
easat-2715	44	8	digital	digital	ADJ
easat-2715	44	9	platforms	platform	NOUN
easat-2715	44	10	for	for	ADP
easat-2715	44	11	data	data	NOUN
easat-2715	44	12	collection	collection	NOUN
easat-2715	44	13	and	and	CCONJ
easat-2715	44	14	analysis	analysis	NOUN
easat-2715	44	15	,	,	PUNCT
easat-2715	44	16	which	which	PRON
easat-2715	44	17	allows	allow	VERB
easat-2715	44	18	companies	company	NOUN
easat-2715	44	19	to	to	PART
easat-2715	44	20	use	use	VERB
easat-2715	44	21	their	their	PRON
easat-2715	44	22	marketing	marketing	NOUN
easat-2715	44	23	approaches	approach	NOUN
easat-2715	44	24	effectively	effectively	ADV
easat-2715	44	25	.	.	PUNCT
easat-2715	45	1	[	[	X
easat-2715	45	2	14	14	NUM
easat-2715	45	3	]	]	PUNCT
easat-2715	45	4	indicates	indicate	VERB
easat-2715	45	5	that	that	SCONJ
easat-2715	45	6	a	a	DET
easat-2715	45	7	more	more	ADV
easat-2715	45	8	complete	complete	ADJ
easat-2715	45	9	picture	picture	NOUN
easat-2715	45	10	of	of	ADP
easat-2715	45	11	consumer	consumer	NOUN
easat-2715	45	12	behaviour	behaviour	NOUN
easat-2715	45	13	and	and	CCONJ
easat-2715	45	14	market	market	NOUN
easat-2715	45	15	trends	trend	NOUN
easat-2715	45	16	can	can	AUX
easat-2715	45	17	be	be	AUX
easat-2715	45	18	obtained	obtain	VERB
easat-2715	45	19	by	by	ADP
easat-2715	45	20	integrating	integrate	VERB
easat-2715	45	21	data	datum	NOUN
easat-2715	45	22	from	from	ADP
easat-2715	45	23	various	various	ADJ
easat-2715	45	24	sources	source	NOUN
easat-2715	45	25	.	.	PUNCT
easat-2715	46	1	the	the	DET
easat-2715	46	2	scientist	scientist	NOUN
easat-2715	46	3	[	[	X
easat-2715	46	4	15	15	NUM
easat-2715	46	5	]	]	PUNCT
easat-2715	46	6	believes	believe	VERB
easat-2715	46	7	they	they	PRON
easat-2715	46	8	combine	combine	VERB
easat-2715	46	9	traditional	traditional	ADJ
easat-2715	46	10	marketing	marketing	NOUN
easat-2715	46	11	research	research	NOUN
easat-2715	46	12	methods	method	NOUN
easat-2715	46	13	with	with	ADP
easat-2715	46	14	modern	modern	ADJ
easat-2715	46	15	digital	digital	ADJ
easat-2715	46	16	tools	tool	NOUN
easat-2715	46	17	.	.	PUNCT
easat-2715	47	1	[	[	X
easat-2715	47	2	16	16	NUM
easat-2715	47	3	]	]	PUNCT
easat-2715	47	4	highlights	highlight	VERB
easat-2715	47	5	the	the	DET
easat-2715	47	6	effectiveness	effectiveness	NOUN
easat-2715	47	7	of	of	ADP
easat-2715	47	8	using	use	VERB
easat-2715	47	9	online	online	ADJ
easat-2715	47	10	surveys	survey	NOUN
easat-2715	47	11	,	,	PUNCT
easat-2715	47	12	web	web	NOUN
easat-2715	47	13	analytics	analytic	NOUN
easat-2715	47	14	,	,	PUNCT
easat-2715	47	15	and	and	CCONJ
easat-2715	47	16	social	social	ADJ
easat-2715	47	17	networks	network	NOUN
easat-2715	47	18	for	for	ADP
easat-2715	47	19	collecting	collect	VERB
easat-2715	47	20	consumer	consumer	NOUN
easat-2715	47	21	data	datum	NOUN
easat-2715	47	22	.	.	PUNCT
easat-2715	48	1	according	accord	VERB
easat-2715	48	2	to	to	ADP
easat-2715	48	3	the	the	DET
easat-2715	48	4	study	study	NOUN
easat-2715	48	5	by	by	ADP
easat-2715	48	6	[	[	X
easat-2715	48	7	17	17	NUM
easat-2715	48	8	]	]	X
easat-2715	48	9	,	,	PUNCT
easat-2715	48	10	an	an	DET
easat-2715	48	11	important	important	ADJ
easat-2715	48	12	aspect	aspect	NOUN
easat-2715	48	13	is	be	AUX
easat-2715	48	14	the	the	DET
easat-2715	48	15	analysis	analysis	NOUN
easat-2715	48	16	of	of	ADP
easat-2715	48	17	big	big	ADJ
easat-2715	48	18	data	datum	NOUN
easat-2715	48	19	,	,	PUNCT
easat-2715	48	20	which	which	PRON
easat-2715	48	21	helps	help	VERB
easat-2715	48	22	to	to	PART
easat-2715	48	23	identify	identify	VERB
easat-2715	48	24	hidden	hidden	ADJ
easat-2715	48	25	patterns	pattern	NOUN
easat-2715	48	26	and	and	CCONJ
easat-2715	48	27	trends	trend	NOUN
easat-2715	48	28	in	in	ADP
easat-2715	48	29	consumer	consumer	NOUN
easat-2715	48	30	behaviour	behaviour	NOUN
easat-2715	48	31	.	.	PUNCT
easat-2715	49	1	potwora	potwora	PROPN
easat-2715	49	2	’s	’s	PART
easat-2715	50	1	[	[	X
easat-2715	50	2	18	18	NUM
easat-2715	50	3	]	]	PUNCT
easat-2715	50	4	analysis	analysis	NOUN
easat-2715	50	5	shows	show	VERB
easat-2715	50	6	that	that	SCONJ
easat-2715	50	7	the	the	DET
easat-2715	50	8	flexibility	flexibility	NOUN
easat-2715	50	9	of	of	ADP
easat-2715	50	10	marketing	marketing	NOUN
easat-2715	50	11	strategies	strategy	NOUN
easat-2715	50	12	and	and	CCONJ
easat-2715	50	13	an	an	DET
easat-2715	50	14	individual	individual	ADJ
easat-2715	50	15	approach	approach	NOUN
easat-2715	50	16	to	to	ADP
easat-2715	50	17	each	each	DET
easat-2715	50	18	market	market	NOUN
easat-2715	50	19	segment	segment	NOUN
easat-2715	50	20	contribute	contribute	VERB
easat-2715	50	21	to	to	ADP
easat-2715	50	22	effectively	effectively	ADV
easat-2715	50	23	achieving	achieve	VERB
easat-2715	50	24	marketing	marketing	NOUN
easat-2715	50	25	goals	goal	NOUN
easat-2715	50	26	.	.	PUNCT
easat-2715	51	1	[	[	X
easat-2715	51	2	19	19	NUM
easat-2715	51	3	]	]	PUNCT
easat-2715	51	4	believes	believe	VERB
easat-2715	51	5	that	that	SCONJ
easat-2715	51	6	the	the	DET
easat-2715	51	7	role	role	NOUN
easat-2715	51	8	of	of	ADP
easat-2715	51	9	investment	investment	NOUN
easat-2715	51	10	in	in	ADP
easat-2715	51	11	analytical	analytical	ADJ
easat-2715	51	12	platforms	platform	NOUN
easat-2715	51	13	and	and	CCONJ
easat-2715	51	14	tools	tool	NOUN
easat-2715	51	15	can	can	AUX
easat-2715	51	16	not	not	PART
easat-2715	51	17	be	be	AUX
easat-2715	51	18	overestimated	overestimate	VERB
easat-2715	51	19	due	due	ADJ
easat-2715	51	20	to	to	ADP
easat-2715	51	21	increasing	increase	VERB
easat-2715	51	22	competition	competition	NOUN
easat-2715	51	23	.	.	PUNCT
easat-2715	52	1	cao	cao	PROPN
easat-2715	52	2	’s	’s	PART
easat-2715	52	3	[	[	X
easat-2715	52	4	20	20	NUM
easat-2715	52	5	]	]	PUNCT
easat-2715	52	6	article	article	NOUN
easat-2715	52	7	forms	form	VERB
easat-2715	52	8	an	an	DET
easat-2715	52	9	understanding	understanding	NOUN
easat-2715	52	10	of	of	ADP
easat-2715	52	11	the	the	DET
easat-2715	52	12	modern	modern	ADJ
easat-2715	52	13	software	software	NOUN
easat-2715	52	14	used	use	VERB
easat-2715	52	15	for	for	ADP
easat-2715	52	16	analysing	analyse	VERB
easat-2715	52	17	consumer	consumer	NOUN
easat-2715	52	18	data	datum	NOUN
easat-2715	52	19	and	and	CCONJ
easat-2715	52	20	the	the	DET
easat-2715	52	21	importance	importance	NOUN
easat-2715	52	22	of	of	ADP
easat-2715	52	23	its	its	PRON
easat-2715	52	24	integration	integration	NOUN
easat-2715	52	25	into	into	ADP
easat-2715	52	26	companies	company	NOUN
easat-2715	52	27	’	’	PART
easat-2715	52	28	business	business	NOUN
easat-2715	52	29	processes	process	NOUN
easat-2715	52	30	.	.	PUNCT
easat-2715	53	1	[	[	X
easat-2715	53	2	21	21	NUM
easat-2715	53	3	]	]	PUNCT
easat-2715	53	4	highlights	highlight	VERB
easat-2715	53	5	the	the	DET
easat-2715	53	6	successful	successful	ADJ
easat-2715	53	7	experience	experience	NOUN
easat-2715	53	8	of	of	ADP
easat-2715	53	9	using	use	VERB
easat-2715	53	10	automated	automate	VERB
easat-2715	53	11	systems	system	NOUN
easat-2715	53	12	for	for	ADP
easat-2715	53	13	marketing	marketing	NOUN
easat-2715	53	14	research	research	NOUN
easat-2715	53	15	,	,	PUNCT
easat-2715	53	16	which	which	PRON
easat-2715	53	17	provide	provide	VERB
easat-2715	53	18	convenient	convenient	ADJ
easat-2715	53	19	access	access	NOUN
easat-2715	53	20	to	to	ADP
easat-2715	53	21	current	current	ADJ
easat-2715	53	22	data	datum	NOUN
easat-2715	53	23	and	and	CCONJ
easat-2715	53	24	analytics	analytic	NOUN
easat-2715	53	25	.	.	PUNCT
easat-2715	54	1	thomas	thomas	PROPN
easat-2715	54	2	’s	’s	PART
easat-2715	54	3	[	[	X
easat-2715	54	4	22	22	NUM
easat-2715	54	5	]	]	PUNCT
easat-2715	54	6	work	work	NOUN
easat-2715	54	7	emphasises	emphasise	VERB
easat-2715	54	8	the	the	DET
easat-2715	54	9	need	need	NOUN
easat-2715	54	10	to	to	PART
easat-2715	54	11	integrate	integrate	VERB
easat-2715	54	12	digital	digital	ADJ
easat-2715	54	13	tools	tool	NOUN
easat-2715	54	14	into	into	ADP
easat-2715	54	15	all	all	DET
easat-2715	54	16	aspects	aspect	NOUN
easat-2715	54	17	of	of	ADP
easat-2715	54	18	marketing	marketing	NOUN
easat-2715	54	19	research	research	NOUN
easat-2715	54	20	,	,	PUNCT
easat-2715	54	21	from	from	ADP
easat-2715	54	22	data	data	NOUN
easat-2715	54	23	collection	collection	NOUN
easat-2715	54	24	and	and	CCONJ
easat-2715	54	25	analysis	analysis	NOUN
easat-2715	54	26	to	to	ADP
easat-2715	54	27	developing	develop	VERB
easat-2715	54	28	and	and	CCONJ
easat-2715	54	29	implementing	implement	VERB
easat-2715	54	30	3353	3353	NUM
easat-2715	54	31	edelweiss	edelweiss	PROPN
easat-2715	54	32	applied	apply	VERB
easat-2715	54	33	science	science	NOUN
easat-2715	54	34	and	and	CCONJ
easat-2715	54	35	technology	technology	NOUN
easat-2715	54	36	issn	issn	PROPN
easat-2715	54	37	:	:	PUNCT
easat-2715	54	38	2576	2576	NUM
easat-2715	54	39	-	-	SYM
easat-2715	54	40	8484	8484	NUM
easat-2715	54	41	vol	vol	NOUN
easat-2715	54	42	.	.	PROPN
easat-2715	54	43	8	8	NUM
easat-2715	54	44	,	,	PUNCT
easat-2715	54	45	no	no	INTJ
easat-2715	54	46	.	.	NOUN
easat-2715	54	47	6	6	NUM
easat-2715	54	48	:	:	SYM
easat-2715	54	49	3351	3351	NUM
easat-2715	54	50	-	-	SYM
easat-2715	54	51	3360	3360	NUM
easat-2715	54	52	,	,	PUNCT
easat-2715	54	53	2024	2024	NUM
easat-2715	54	54	doi	doi	NOUN
easat-2715	54	55	:	:	PUNCT
easat-2715	54	56	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	54	57	©	©	NOUN
easat-2715	54	58	2024	2024	NUM
easat-2715	54	59	by	by	ADP
easat-2715	54	60	the	the	DET
easat-2715	54	61	authors	author	NOUN
easat-2715	54	62	;	;	PUNCT
easat-2715	54	63	licensee	licensee	PROPN
easat-2715	54	64	learning	learn	VERB
easat-2715	54	65	gate	gate	NOUN
easat-2715	54	66	marketing	marketing	NOUN
easat-2715	54	67	strategies	strategy	NOUN
easat-2715	54	68	.	.	PUNCT
easat-2715	55	1	thus	thus	ADV
easat-2715	55	2	,	,	PUNCT
easat-2715	55	3	implementing	implement	VERB
easat-2715	55	4	innovative	innovative	ADJ
easat-2715	55	5	approaches	approach	NOUN
easat-2715	55	6	in	in	ADP
easat-2715	55	7	marketing	marketing	NOUN
easat-2715	55	8	research	research	NOUN
easat-2715	55	9	contributes	contribute	VERB
easat-2715	55	10	to	to	ADP
easat-2715	55	11	increasing	increase	VERB
easat-2715	55	12	their	their	PRON
easat-2715	55	13	effectiveness	effectiveness	NOUN
easat-2715	55	14	and	and	CCONJ
easat-2715	55	15	accuracy	accuracy	NOUN
easat-2715	55	16	,	,	PUNCT
easat-2715	55	17	which	which	PRON
easat-2715	55	18	is	be	AUX
easat-2715	55	19	critical	critical	ADJ
easat-2715	55	20	to	to	PART
easat-2715	55	21	successfully	successfully	ADV
easat-2715	55	22	conducting	conduct	VERB
easat-2715	55	23	business	business	NOUN
easat-2715	55	24	in	in	ADP
easat-2715	55	25	modern	modern	ADJ
easat-2715	55	26	conditions	condition	NOUN
easat-2715	55	27	.	.	PUNCT
easat-2715	56	1	3	3	X
easat-2715	56	2	.	.	X
easat-2715	56	3	research	research	NOUN
easat-2715	56	4	aims	aim	VERB
easat-2715	56	5	the	the	DET
easat-2715	56	6	article	article	NOUN
easat-2715	56	7	’s	’s	PART
easat-2715	56	8	research	research	NOUN
easat-2715	56	9	aims	aim	VERB
easat-2715	56	10	to	to	PART
easat-2715	56	11	analyse	analyse	VERB
easat-2715	56	12	the	the	DET
easat-2715	56	13	impact	impact	NOUN
easat-2715	56	14	of	of	ADP
easat-2715	56	15	digital	digital	ADJ
easat-2715	56	16	tools	tool	NOUN
easat-2715	56	17	on	on	ADP
easat-2715	56	18	marketing	market	VERB
easat-2715	56	19	research	research	NOUN
easat-2715	56	20	processes	process	NOUN
easat-2715	56	21	in	in	ADP
easat-2715	56	22	the	the	DET
easat-2715	56	23	context	context	NOUN
easat-2715	56	24	of	of	ADP
easat-2715	56	25	society	society	NOUN
easat-2715	56	26	’s	’s	PART
easat-2715	56	27	digital	digital	ADJ
easat-2715	56	28	transformation	transformation	NOUN
easat-2715	56	29	,	,	PUNCT
easat-2715	56	30	identify	identify	VERB
easat-2715	56	31	the	the	DET
easat-2715	56	32	main	main	ADJ
easat-2715	56	33	challenges	challenge	NOUN
easat-2715	56	34	,	,	PUNCT
easat-2715	56	35	and	and	CCONJ
easat-2715	56	36	determine	determine	VERB
easat-2715	56	37	effective	effective	ADJ
easat-2715	56	38	implementation	implementation	NOUN
easat-2715	56	39	strategies	strategy	NOUN
easat-2715	56	40	.	.	PUNCT
easat-2715	57	1	the	the	DET
easat-2715	57	2	problematics	problematic	NOUN
easat-2715	57	3	involve	involve	VERB
easat-2715	57	4	revealing	reveal	VERB
easat-2715	57	5	the	the	DET
easat-2715	57	6	consequences	consequence	NOUN
easat-2715	57	7	of	of	ADP
easat-2715	57	8	applying	apply	VERB
easat-2715	57	9	the	the	DET
easat-2715	57	10	latest	late	ADJ
easat-2715	57	11	technologies	technology	NOUN
easat-2715	57	12	to	to	ADP
easat-2715	57	13	marketing	market	VERB
easat-2715	57	14	research	research	NOUN
easat-2715	57	15	and	and	CCONJ
easat-2715	57	16	the	the	DET
easat-2715	57	17	adaptation	adaptation	NOUN
easat-2715	57	18	of	of	ADP
easat-2715	57	19	companies	company	NOUN
easat-2715	57	20	to	to	ADP
easat-2715	57	21	modern	modern	ADJ
easat-2715	57	22	market	market	NOUN
easat-2715	57	23	conditions	condition	NOUN
easat-2715	57	24	.	.	PUNCT
easat-2715	58	1	a	a	DET
easat-2715	58	2	comprehensive	comprehensive	ADJ
easat-2715	58	3	approach	approach	NOUN
easat-2715	58	4	is	be	AUX
easat-2715	58	5	used	use	VERB
easat-2715	58	6	to	to	PART
easat-2715	58	7	achieve	achieve	VERB
easat-2715	58	8	this	this	DET
easat-2715	58	9	aim	aim	NOUN
easat-2715	58	10	,	,	PUNCT
easat-2715	58	11	encompassing	encompass	VERB
easat-2715	58	12	the	the	DET
easat-2715	58	13	analysis	analysis	NOUN
easat-2715	58	14	of	of	ADP
easat-2715	58	15	scientific	scientific	ADJ
easat-2715	58	16	publications	publication	NOUN
easat-2715	58	17	,	,	PUNCT
easat-2715	58	18	business	business	NOUN
easat-2715	58	19	research	research	NOUN
easat-2715	58	20	,	,	PUNCT
easat-2715	58	21	and	and	CCONJ
easat-2715	58	22	assessments	assessment	NOUN
easat-2715	58	23	of	of	ADP
easat-2715	58	24	actual	actual	ADJ
easat-2715	58	25	company	company	NOUN
easat-2715	58	26	practices	practice	NOUN
easat-2715	58	27	.	.	PUNCT
easat-2715	59	1	one	one	NUM
easat-2715	59	2	of	of	ADP
easat-2715	59	3	the	the	DET
easat-2715	59	4	promising	promising	ADJ
easat-2715	59	5	areas	area	NOUN
easat-2715	59	6	of	of	ADP
easat-2715	59	7	research	research	NOUN
easat-2715	59	8	is	be	AUX
easat-2715	59	9	the	the	DET
easat-2715	59	10	study	study	NOUN
easat-2715	59	11	of	of	ADP
easat-2715	59	12	the	the	DET
easat-2715	59	13	impact	impact	NOUN
easat-2715	59	14	of	of	ADP
easat-2715	59	15	big	big	ADJ
easat-2715	59	16	data	datum	NOUN
easat-2715	59	17	and	and	CCONJ
easat-2715	59	18	social	social	ADJ
easat-2715	59	19	media	medium	NOUN
easat-2715	59	20	analytics	analytic	NOUN
easat-2715	59	21	on	on	ADP
easat-2715	59	22	the	the	DET
easat-2715	59	23	accuracy	accuracy	NOUN
easat-2715	59	24	and	and	CCONJ
easat-2715	59	25	effectiveness	effectiveness	NOUN
easat-2715	59	26	of	of	ADP
easat-2715	59	27	marketing	marketing	NOUN
easat-2715	59	28	strategies	strategy	NOUN
easat-2715	59	29	.	.	PUNCT
easat-2715	60	1	the	the	DET
easat-2715	60	2	main	main	ADJ
easat-2715	60	3	tasks	task	NOUN
easat-2715	60	4	are	be	AUX
easat-2715	60	5	to	to	PART
easat-2715	60	6	identify	identify	VERB
easat-2715	60	7	and	and	CCONJ
easat-2715	60	8	determine	determine	VERB
easat-2715	60	9	the	the	DET
easat-2715	60	10	key	key	ADJ
easat-2715	60	11	features	feature	NOUN
easat-2715	60	12	of	of	ADP
easat-2715	60	13	digital	digital	ADJ
easat-2715	60	14	approaches	approach	NOUN
easat-2715	60	15	,	,	PUNCT
easat-2715	60	16	analyse	analyse	VERB
easat-2715	60	17	the	the	DET
easat-2715	60	18	effectiveness	effectiveness	NOUN
easat-2715	60	19	of	of	ADP
easat-2715	60	20	various	various	ADJ
easat-2715	60	21	data	datum	NOUN
easat-2715	60	22	collection	collection	NOUN
easat-2715	60	23	and	and	CCONJ
easat-2715	60	24	analysis	analysis	NOUN
easat-2715	60	25	methods	method	NOUN
easat-2715	60	26	,	,	PUNCT
easat-2715	60	27	and	and	CCONJ
easat-2715	60	28	develop	develop	VERB
easat-2715	60	29	recommendations	recommendation	NOUN
easat-2715	60	30	for	for	ADP
easat-2715	60	31	enhancing	enhance	VERB
easat-2715	60	32	their	their	PRON
easat-2715	60	33	efficiency	efficiency	NOUN
easat-2715	60	34	and	and	CCONJ
easat-2715	60	35	adaptability	adaptability	NOUN
easat-2715	60	36	to	to	ADP
easat-2715	60	37	market	market	NOUN
easat-2715	60	38	changes	change	NOUN
easat-2715	60	39	.	.	PUNCT
easat-2715	61	1	4	4	X
easat-2715	61	2	.	.	X
easat-2715	61	3	materials	material	NOUN
easat-2715	61	4	and	and	CCONJ
easat-2715	61	5	methods	method	NOUN
easat-2715	61	6	the	the	DET
easat-2715	61	7	methodology	methodology	NOUN
easat-2715	61	8	includes	include	VERB
easat-2715	61	9	several	several	ADJ
easat-2715	61	10	stages	stage	NOUN
easat-2715	61	11	to	to	PART
easat-2715	61	12	analyse	analyse	VERB
easat-2715	61	13	digital	digital	ADJ
easat-2715	61	14	technologies	technology	NOUN
easat-2715	61	15	’	'	PUNCT
easat-2715	61	16	impact	impact	NOUN
easat-2715	61	17	on	on	ADP
easat-2715	61	18	marketing	marketing	NOUN
easat-2715	61	19	research	research	NOUN
easat-2715	61	20	.	.	PUNCT
easat-2715	62	1	the	the	DET
easat-2715	62	2	research	research	NOUN
easat-2715	62	3	sample	sample	NOUN
easat-2715	62	4	covers	cover	VERB
easat-2715	62	5	the	the	DET
easat-2715	62	6	marketing	marketing	NOUN
easat-2715	62	7	research	research	NOUN
easat-2715	62	8	markets	market	NOUN
easat-2715	62	9	of	of	ADP
easat-2715	62	10	europe	europe	PROPN
easat-2715	62	11	,	,	PUNCT
easat-2715	62	12	north	north	PROPN
easat-2715	62	13	america	america	PROPN
easat-2715	62	14	,	,	PUNCT
easat-2715	62	15	asia	asia	PROPN
easat-2715	62	16	,	,	PUNCT
easat-2715	62	17	and	and	CCONJ
easat-2715	62	18	africa	africa	PROPN
easat-2715	62	19	,	,	PUNCT
easat-2715	62	20	allowing	allow	VERB
easat-2715	62	21	for	for	ADP
easat-2715	62	22	a	a	DET
easat-2715	62	23	wide	wide	ADJ
easat-2715	62	24	range	range	NOUN
easat-2715	62	25	of	of	ADP
easat-2715	62	26	data	datum	NOUN
easat-2715	62	27	for	for	ADP
easat-2715	62	28	analysis	analysis	NOUN
easat-2715	62	29	.	.	PUNCT
easat-2715	63	1	in	in	ADP
easat-2715	63	2	the	the	DET
easat-2715	63	3	first	first	ADJ
easat-2715	63	4	stage	stage	NOUN
easat-2715	63	5	,	,	PUNCT
easat-2715	63	6	the	the	DET
easat-2715	63	7	marketing	marketing	NOUN
easat-2715	63	8	research	research	NOUN
easat-2715	63	9	methods	method	NOUN
easat-2715	63	10	are	be	AUX
easat-2715	63	11	characterised	characterise	VERB
easat-2715	63	12	,	,	PUNCT
easat-2715	63	13	including	include	VERB
easat-2715	63	14	an	an	DET
easat-2715	63	15	overview	overview	NOUN
easat-2715	63	16	of	of	ADP
easat-2715	63	17	traditional	traditional	ADJ
easat-2715	63	18	and	and	CCONJ
easat-2715	63	19	modern	modern	ADJ
easat-2715	63	20	approaches	approach	NOUN
easat-2715	63	21	.	.	PUNCT
easat-2715	64	1	this	this	DET
easat-2715	64	2	stage	stage	NOUN
easat-2715	64	3	involves	involve	VERB
easat-2715	64	4	a	a	DET
easat-2715	64	5	detailed	detailed	ADJ
easat-2715	64	6	disclosure	disclosure	NOUN
easat-2715	64	7	of	of	ADP
easat-2715	64	8	the	the	DET
easat-2715	64	9	tools	tool	NOUN
easat-2715	64	10	and	and	CCONJ
easat-2715	64	11	technologies	technology	NOUN
easat-2715	64	12	used	use	VERB
easat-2715	64	13	for	for	ADP
easat-2715	64	14	data	data	NOUN
easat-2715	64	15	collection	collection	NOUN
easat-2715	64	16	and	and	CCONJ
easat-2715	64	17	analysis	analysis	NOUN
easat-2715	64	18	.	.	PUNCT
easat-2715	65	1	in	in	ADP
easat-2715	65	2	the	the	DET
easat-2715	65	3	second	second	ADJ
easat-2715	65	4	stage	stage	NOUN
easat-2715	65	5	,	,	PUNCT
easat-2715	65	6	the	the	DET
easat-2715	65	7	global	global	ADJ
easat-2715	65	8	marketing	marketing	NOUN
easat-2715	65	9	research	research	NOUN
easat-2715	65	10	market	market	NOUN
easat-2715	65	11	is	be	AUX
easat-2715	65	12	assessed	assess	VERB
easat-2715	65	13	,	,	PUNCT
easat-2715	65	14	which	which	PRON
easat-2715	65	15	involves	involve	VERB
easat-2715	65	16	analysing	analyse	VERB
easat-2715	65	17	market	market	NOUN
easat-2715	65	18	shares	share	NOUN
easat-2715	65	19	,	,	PUNCT
easat-2715	65	20	key	key	ADJ
easat-2715	65	21	players	player	NOUN
easat-2715	65	22	,	,	PUNCT
easat-2715	65	23	technological	technological	ADJ
easat-2715	65	24	innovations	innovation	NOUN
easat-2715	65	25	,	,	PUNCT
easat-2715	65	26	and	and	CCONJ
easat-2715	65	27	regional	regional	ADJ
easat-2715	65	28	characteristics	characteristic	NOUN
easat-2715	65	29	.	.	PUNCT
easat-2715	66	1	an	an	DET
easat-2715	66	2	assessment	assessment	NOUN
easat-2715	66	3	is	be	AUX
easat-2715	66	4	made	make	VERB
easat-2715	66	5	of	of	ADP
easat-2715	66	6	how	how	SCONJ
easat-2715	66	7	different	different	ADJ
easat-2715	66	8	markets	market	NOUN
easat-2715	66	9	adapt	adapt	VERB
easat-2715	66	10	to	to	ADP
easat-2715	66	11	digital	digital	ADJ
easat-2715	66	12	transformation	transformation	NOUN
easat-2715	66	13	and	and	CCONJ
easat-2715	66	14	which	which	DET
easat-2715	66	15	technological	technological	ADJ
easat-2715	66	16	solutions	solution	NOUN
easat-2715	66	17	are	be	AUX
easat-2715	66	18	used	use	VERB
easat-2715	66	19	most	most	ADV
easat-2715	66	20	frequently	frequently	ADV
easat-2715	66	21	.	.	PUNCT
easat-2715	67	1	the	the	DET
easat-2715	67	2	third	third	ADJ
easat-2715	67	3	stage	stage	NOUN
easat-2715	67	4	of	of	ADP
easat-2715	67	5	the	the	DET
easat-2715	67	6	research	research	NOUN
easat-2715	67	7	includes	include	VERB
easat-2715	67	8	an	an	DET
easat-2715	67	9	analysis	analysis	NOUN
easat-2715	67	10	of	of	ADP
easat-2715	67	11	trends	trend	NOUN
easat-2715	67	12	and	and	CCONJ
easat-2715	67	13	prospects	prospect	NOUN
easat-2715	67	14	for	for	ADP
easat-2715	67	15	developing	develop	VERB
easat-2715	67	16	digital	digital	ADJ
easat-2715	67	17	marketing	marketing	NOUN
easat-2715	67	18	.	.	PUNCT
easat-2715	68	1	at	at	ADP
easat-2715	68	2	this	this	DET
easat-2715	68	3	stage	stage	NOUN
easat-2715	68	4	,	,	PUNCT
easat-2715	68	5	predictive	predictive	ADJ
easat-2715	68	6	models	model	NOUN
easat-2715	68	7	and	and	CCONJ
easat-2715	68	8	extensive	extensive	ADJ
easat-2715	68	9	data	datum	NOUN
easat-2715	68	10	analysis	analysis	NOUN
easat-2715	68	11	are	be	AUX
easat-2715	68	12	revealed	reveal	VERB
easat-2715	68	13	to	to	PART
easat-2715	68	14	determine	determine	VERB
easat-2715	68	15	trends	trend	NOUN
easat-2715	68	16	and	and	CCONJ
easat-2715	68	17	possible	possible	ADJ
easat-2715	68	18	scenarios	scenario	NOUN
easat-2715	68	19	for	for	ADP
easat-2715	68	20	developing	develop	VERB
easat-2715	68	21	the	the	DET
easat-2715	68	22	marketing	marketing	NOUN
easat-2715	68	23	research	research	NOUN
easat-2715	68	24	industry	industry	NOUN
easat-2715	68	25	.	.	PUNCT
easat-2715	69	1	the	the	DET
easat-2715	69	2	methodology	methodology	NOUN
easat-2715	69	3	allows	allow	VERB
easat-2715	69	4	identifying	identify	VERB
easat-2715	69	5	potential	potential	ADJ
easat-2715	69	6	challenges	challenge	NOUN
easat-2715	69	7	and	and	CCONJ
easat-2715	69	8	opportunities	opportunity	NOUN
easat-2715	69	9	for	for	ADP
easat-2715	69	10	companies	company	NOUN
easat-2715	69	11	striving	strive	VERB
easat-2715	69	12	to	to	PART
easat-2715	69	13	remain	remain	VERB
easat-2715	69	14	competitive	competitive	ADJ
easat-2715	69	15	in	in	ADP
easat-2715	69	16	rapid	rapid	ADJ
easat-2715	69	17	technological	technological	ADJ
easat-2715	69	18	evolution	evolution	NOUN
easat-2715	69	19	.	.	PUNCT
easat-2715	70	1	the	the	DET
easat-2715	70	2	analysis	analysis	NOUN
easat-2715	70	3	methods	method	NOUN
easat-2715	70	4	include	include	VERB
easat-2715	70	5	quantitative	quantitative	ADJ
easat-2715	70	6	and	and	CCONJ
easat-2715	70	7	qualitative	qualitative	ADJ
easat-2715	70	8	approaches	approach	NOUN
easat-2715	70	9	,	,	PUNCT
easat-2715	70	10	allowing	allow	VERB
easat-2715	70	11	for	for	ADP
easat-2715	70	12	a	a	DET
easat-2715	70	13	comprehensive	comprehensive	ADJ
easat-2715	70	14	picture	picture	NOUN
easat-2715	70	15	of	of	ADP
easat-2715	70	16	the	the	DET
easat-2715	70	17	current	current	ADJ
easat-2715	70	18	state	state	NOUN
easat-2715	70	19	and	and	CCONJ
easat-2715	70	20	prospects	prospect	NOUN
easat-2715	70	21	of	of	ADP
easat-2715	70	22	the	the	DET
easat-2715	70	23	marketing	marketing	NOUN
easat-2715	70	24	research	research	NOUN
easat-2715	70	25	market	market	NOUN
easat-2715	70	26	.	.	PUNCT
easat-2715	71	1	thus	thus	ADV
easat-2715	71	2	,	,	PUNCT
easat-2715	71	3	the	the	DET
easat-2715	71	4	proposed	propose	VERB
easat-2715	71	5	methodology	methodology	NOUN
easat-2715	71	6	implies	imply	VERB
easat-2715	71	7	a	a	DET
easat-2715	71	8	systematic	systematic	ADJ
easat-2715	71	9	approach	approach	NOUN
easat-2715	71	10	to	to	ADP
easat-2715	71	11	studying	study	VERB
easat-2715	71	12	the	the	DET
easat-2715	71	13	impact	impact	NOUN
easat-2715	71	14	of	of	ADP
easat-2715	71	15	digital	digital	ADJ
easat-2715	71	16	technologies	technology	NOUN
easat-2715	71	17	on	on	ADP
easat-2715	71	18	marketing	marketing	NOUN
easat-2715	71	19	research	research	NOUN
easat-2715	71	20	,	,	PUNCT
easat-2715	71	21	including	include	VERB
easat-2715	71	22	the	the	DET
easat-2715	71	23	characterisation	characterisation	NOUN
easat-2715	71	24	of	of	ADP
easat-2715	71	25	methods	method	NOUN
easat-2715	71	26	,	,	PUNCT
easat-2715	71	27	assessment	assessment	NOUN
easat-2715	71	28	of	of	ADP
easat-2715	71	29	the	the	DET
easat-2715	71	30	global	global	ADJ
easat-2715	71	31	market	market	NOUN
easat-2715	71	32	,	,	PUNCT
easat-2715	71	33	and	and	CCONJ
easat-2715	71	34	analysis	analysis	NOUN
easat-2715	71	35	of	of	ADP
easat-2715	71	36	trends	trend	NOUN
easat-2715	71	37	.	.	PUNCT
easat-2715	72	1	5	5	X
easat-2715	72	2	.	.	NOUN
easat-2715	72	3	results	result	VERB
easat-2715	72	4	marketing	market	VERB
easat-2715	72	5	research	research	NOUN
easat-2715	72	6	methods	method	NOUN
easat-2715	72	7	in	in	ADP
easat-2715	72	8	the	the	DET
easat-2715	72	9	context	context	NOUN
easat-2715	72	10	of	of	ADP
easat-2715	72	11	digital	digital	ADJ
easat-2715	72	12	transformation	transformation	NOUN
easat-2715	72	13	encompass	encompass	VERB
easat-2715	72	14	a	a	DET
easat-2715	72	15	wide	wide	ADJ
easat-2715	72	16	range	range	NOUN
easat-2715	72	17	of	of	ADP
easat-2715	72	18	tools	tool	NOUN
easat-2715	72	19	and	and	CCONJ
easat-2715	72	20	approaches	approach	NOUN
easat-2715	72	21	that	that	PRON
easat-2715	72	22	significantly	significantly	ADV
easat-2715	72	23	enhance	enhance	VERB
easat-2715	72	24	the	the	DET
easat-2715	72	25	efficiency	efficiency	NOUN
easat-2715	72	26	of	of	ADP
easat-2715	72	27	data	datum	NOUN
easat-2715	72	28	collection	collection	NOUN
easat-2715	72	29	and	and	CCONJ
easat-2715	72	30	analysis	analysis	NOUN
easat-2715	72	31	.	.	PUNCT
easat-2715	73	1	one	one	NUM
easat-2715	73	2	of	of	ADP
easat-2715	73	3	the	the	DET
easat-2715	73	4	essential	essential	ADJ
easat-2715	73	5	methods	method	NOUN
easat-2715	73	6	is	be	AUX
easat-2715	73	7	using	use	VERB
easat-2715	73	8	big	big	ADJ
easat-2715	73	9	data	datum	NOUN
easat-2715	73	10	,	,	PUNCT
easat-2715	73	11	which	which	PRON
easat-2715	73	12	allows	allow	VERB
easat-2715	73	13	companies	company	NOUN
easat-2715	73	14	to	to	PART
easat-2715	73	15	collect	collect	VERB
easat-2715	73	16	vast	vast	ADJ
easat-2715	73	17	amounts	amount	NOUN
easat-2715	73	18	of	of	ADP
easat-2715	73	19	information	information	NOUN
easat-2715	73	20	from	from	ADP
easat-2715	73	21	various	various	ADJ
easat-2715	73	22	sources	source	NOUN
easat-2715	73	23	such	such	ADJ
easat-2715	73	24	as	as	ADP
easat-2715	73	25	social	social	ADJ
easat-2715	73	26	media	medium	NOUN
easat-2715	73	27	,	,	PUNCT
easat-2715	73	28	websites	website	NOUN
easat-2715	73	29	,	,	PUNCT
easat-2715	73	30	transaction	transaction	NOUN
easat-2715	73	31	systems	system	NOUN
easat-2715	73	32	,	,	PUNCT
easat-2715	73	33	and	and	CCONJ
easat-2715	73	34	other	other	ADJ
easat-2715	73	35	digital	digital	ADJ
easat-2715	73	36	platforms	platform	NOUN
easat-2715	73	37	.	.	PUNCT
easat-2715	74	1	extensive	extensive	ADJ
easat-2715	74	2	data	datum	NOUN
easat-2715	74	3	analysis	analysis	NOUN
easat-2715	74	4	using	use	VERB
easat-2715	74	5	machine	machine	NOUN
easat-2715	74	6	learning	learn	VERB
easat-2715	74	7	algorithms	algorithm	NOUN
easat-2715	74	8	helps	help	VERB
easat-2715	74	9	to	to	PART
easat-2715	74	10	identify	identify	VERB
easat-2715	74	11	hidden	hidden	ADJ
easat-2715	74	12	patterns	pattern	NOUN
easat-2715	74	13	and	and	CCONJ
easat-2715	74	14	trends	trend	NOUN
easat-2715	74	15	,	,	PUNCT
easat-2715	74	16	predict	predict	VERB
easat-2715	74	17	consumer	consumer	NOUN
easat-2715	74	18	behaviour	behaviour	NOUN
easat-2715	74	19	,	,	PUNCT
easat-2715	74	20	and	and	CCONJ
easat-2715	74	21	make	make	VERB
easat-2715	74	22	informed	informed	ADJ
easat-2715	74	23	marketing	marketing	NOUN
easat-2715	74	24	decisions	decision	NOUN
easat-2715	74	25	.	.	PUNCT
easat-2715	75	1	this	this	DET
easat-2715	75	2	approach	approach	NOUN
easat-2715	75	3	ensures	ensure	VERB
easat-2715	75	4	high	high	ADJ
easat-2715	75	5	accuracy	accuracy	NOUN
easat-2715	75	6	and	and	CCONJ
easat-2715	75	7	speed	speed	NOUN
easat-2715	75	8	of	of	ADP
easat-2715	75	9	data	datum	NOUN
easat-2715	75	10	processing	processing	NOUN
easat-2715	75	11	,	,	PUNCT
easat-2715	75	12	which	which	PRON
easat-2715	75	13	is	be	AUX
easat-2715	75	14	critically	critically	ADV
easat-2715	75	15	important	important	ADJ
easat-2715	75	16	in	in	ADP
easat-2715	75	17	a	a	DET
easat-2715	75	18	rapidly	rapidly	ADV
easat-2715	75	19	changing	change	VERB
easat-2715	75	20	market	market	NOUN
easat-2715	75	21	environment	environment	NOUN
easat-2715	75	22	.	.	PUNCT
easat-2715	76	1	the	the	DET
easat-2715	76	2	use	use	NOUN
easat-2715	76	3	of	of	ADP
easat-2715	76	4	big	big	ADJ
easat-2715	76	5	data	datum	NOUN
easat-2715	76	6	technology	technology	NOUN
easat-2715	76	7	allows	allow	VERB
easat-2715	76	8	companies	company	NOUN
easat-2715	76	9	to	to	PART
easat-2715	76	10	conduct	conduct	VERB
easat-2715	76	11	personalised	personalised	ADJ
easat-2715	76	12	marketing	marketing	NOUN
easat-2715	76	13	campaigns	campaign	NOUN
easat-2715	76	14	,	,	PUNCT
easat-2715	76	15	increasing	increase	VERB
easat-2715	76	16	customer	customer	NOUN
easat-2715	76	17	engagement	engagement	NOUN
easat-2715	76	18	and	and	CCONJ
easat-2715	76	19	loyalty	loyalty	NOUN
easat-2715	76	20	.	.	PUNCT
easat-2715	77	1	another	another	DET
easat-2715	77	2	critical	critical	ADJ
easat-2715	77	3	marketing	marketing	NOUN
easat-2715	77	4	research	research	NOUN
easat-2715	77	5	method	method	NOUN
easat-2715	77	6	in	in	ADP
easat-2715	77	7	digital	digital	ADJ
easat-2715	77	8	transformation	transformation	NOUN
easat-2715	77	9	is	be	AUX
easat-2715	77	10	social	social	ADJ
easat-2715	77	11	media	medium	NOUN
easat-2715	77	12	analytics	analytic	NOUN
easat-2715	77	13	,	,	PUNCT
easat-2715	77	14	which	which	PRON
easat-2715	77	15	involves	involve	VERB
easat-2715	77	16	collecting	collect	VERB
easat-2715	77	17	and	and	CCONJ
easat-2715	77	18	analysing	analyse	VERB
easat-2715	77	19	data	datum	NOUN
easat-2715	77	20	from	from	ADP
easat-2715	77	21	platforms	platform	NOUN
easat-2715	77	22	such	such	ADJ
easat-2715	77	23	as	as	ADP
easat-2715	77	24	facebook	facebook	NOUN
easat-2715	77	25	,	,	PUNCT
easat-2715	77	26	x	x	X
easat-2715	77	27	(	(	PUNCT
easat-2715	77	28	twitter	twitter	NOUN
easat-2715	77	29	)	)	PUNCT
easat-2715	77	30	,	,	PUNCT
easat-2715	77	31	instagram	instagram	PROPN
easat-2715	77	32	,	,	PUNCT
easat-2715	77	33	and	and	CCONJ
easat-2715	77	34	others	other	NOUN
easat-2715	77	35	.	.	PUNCT
easat-2715	78	1	social	social	ADJ
easat-2715	78	2	media	medium	NOUN
easat-2715	78	3	has	have	AUX
easat-2715	78	4	become	become	VERB
easat-2715	78	5	a	a	DET
easat-2715	78	6	vital	vital	ADJ
easat-2715	78	7	source	source	NOUN
easat-2715	78	8	of	of	ADP
easat-2715	78	9	consumer	consumer	NOUN
easat-2715	78	10	information	information	NOUN
easat-2715	78	11	,	,	PUNCT
easat-2715	78	12	as	as	SCONJ
easat-2715	78	13	it	it	PRON
easat-2715	78	14	allows	allow	VERB
easat-2715	78	15	for	for	ADP
easat-2715	78	16	real	real	ADJ
easat-2715	78	17	-	-	PUNCT
easat-2715	78	18	time	time	NOUN
easat-2715	78	19	data	datum	NOUN
easat-2715	78	20	on	on	ADP
easat-2715	78	21	their	their	PRON
easat-2715	78	22	preferences	preference	NOUN
easat-2715	78	23	,	,	PUNCT
easat-2715	78	24	interests	interest	NOUN
easat-2715	78	25	,	,	PUNCT
easat-2715	78	26	behaviours	behaviour	NOUN
easat-2715	78	27	,	,	PUNCT
easat-2715	78	28	and	and	CCONJ
easat-2715	78	29	sentiments	sentiment	NOUN
easat-2715	78	30	.	.	PUNCT
easat-2715	79	1	3354	3354	NUM
easat-2715	79	2	edelweiss	edelweiss	PROPN
easat-2715	79	3	applied	apply	VERB
easat-2715	79	4	science	science	NOUN
easat-2715	79	5	and	and	CCONJ
easat-2715	79	6	technology	technology	NOUN
easat-2715	79	7	issn	issn	PROPN
easat-2715	79	8	:	:	PUNCT
easat-2715	79	9	2576	2576	NUM
easat-2715	79	10	-	-	SYM
easat-2715	79	11	8484	8484	NUM
easat-2715	79	12	vol	vol	NOUN
easat-2715	79	13	.	.	PROPN
easat-2715	79	14	8	8	NUM
easat-2715	79	15	,	,	PUNCT
easat-2715	79	16	no	no	INTJ
easat-2715	79	17	.	.	NOUN
easat-2715	79	18	6	6	NUM
easat-2715	79	19	:	:	SYM
easat-2715	79	20	3351	3351	NUM
easat-2715	79	21	-	-	SYM
easat-2715	79	22	3360	3360	NUM
easat-2715	79	23	,	,	PUNCT
easat-2715	79	24	2024	2024	NUM
easat-2715	79	25	doi	doi	NOUN
easat-2715	79	26	:	:	PUNCT
easat-2715	79	27	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	79	28	©	©	NOUN
easat-2715	79	29	2024	2024	NUM
easat-2715	79	30	by	by	ADP
easat-2715	79	31	the	the	DET
easat-2715	79	32	authors	author	NOUN
easat-2715	79	33	;	;	PUNCT
easat-2715	79	34	licensee	licensee	PROPN
easat-2715	79	35	learning	learn	VERB
easat-2715	79	36	gate	gate	NOUN
easat-2715	79	37	marketing	marketing	NOUN
easat-2715	79	38	research	research	NOUN
easat-2715	79	39	methods	method	NOUN
easat-2715	79	40	include	include	VERB
easat-2715	79	41	automated	automate	VERB
easat-2715	79	42	systems	system	NOUN
easat-2715	79	43	and	and	CCONJ
easat-2715	79	44	data	datum	NOUN
easat-2715	79	45	collection	collection	NOUN
easat-2715	79	46	and	and	CCONJ
easat-2715	79	47	analysis	analysis	NOUN
easat-2715	79	48	platforms	platform	NOUN
easat-2715	79	49	.	.	PUNCT
easat-2715	80	1	systems	system	NOUN
easat-2715	80	2	such	such	ADJ
easat-2715	80	3	as	as	ADP
easat-2715	80	4	google	google	PROPN
easat-2715	80	5	analytics	analytic	NOUN
easat-2715	80	6	and	and	CCONJ
easat-2715	80	7	adobe	adobe	PROPN
easat-2715	80	8	analytics	analytic	NOUN
easat-2715	80	9	allow	allow	VERB
easat-2715	80	10	companies	company	NOUN
easat-2715	80	11	to	to	PART
easat-2715	80	12	analyse	analyse	VERB
easat-2715	80	13	user	user	NOUN
easat-2715	80	14	behaviour	behaviour	NOUN
easat-2715	80	15	on	on	ADP
easat-2715	80	16	websites	website	NOUN
easat-2715	80	17	and	and	CCONJ
easat-2715	80	18	mobile	mobile	ADJ
easat-2715	80	19	applications	application	NOUN
easat-2715	80	20	comprehensively	comprehensively	ADV
easat-2715	80	21	.	.	PUNCT
easat-2715	81	1	they	they	PRON
easat-2715	81	2	allow	allow	VERB
easat-2715	81	3	tracking	track	VERB
easat-2715	81	4	key	key	ADJ
easat-2715	81	5	performance	performance	NOUN
easat-2715	81	6	indicators	indicator	NOUN
easat-2715	81	7	(	(	PUNCT
easat-2715	81	8	kpis	kpis	PROPN
easat-2715	81	9	)	)	PUNCT
easat-2715	81	10	such	such	ADJ
easat-2715	81	11	as	as	ADP
easat-2715	81	12	traffic	traffic	NOUN
easat-2715	81	13	,	,	PUNCT
easat-2715	81	14	conversions	conversion	NOUN
easat-2715	81	15	,	,	PUNCT
easat-2715	81	16	time	time	NOUN
easat-2715	81	17	spent	spend	VERB
easat-2715	81	18	on	on	ADP
easat-2715	81	19	the	the	DET
easat-2715	81	20	site	site	NOUN
easat-2715	81	21	,	,	PUNCT
easat-2715	81	22	and	and	CCONJ
easat-2715	81	23	more	more	ADV
easat-2715	81	24	,	,	PUNCT
easat-2715	81	25	helping	help	VERB
easat-2715	81	26	to	to	PART
easat-2715	81	27	optimise	optimise	VERB
easat-2715	81	28	marketing	marketing	NOUN
easat-2715	81	29	campaigns	campaign	NOUN
easat-2715	81	30	and	and	CCONJ
easat-2715	81	31	increase	increase	VERB
easat-2715	81	32	their	their	PRON
easat-2715	81	33	effectiveness	effectiveness	NOUN
easat-2715	81	34	.	.	PUNCT
easat-2715	82	1	automated	automate	VERB
easat-2715	82	2	systems	system	NOUN
easat-2715	82	3	enable	enable	VERB
easat-2715	82	4	audience	audience	NOUN
easat-2715	82	5	segmentation	segmentation	NOUN
easat-2715	82	6	and	and	CCONJ
easat-2715	82	7	a	a	DET
easat-2715	82	8	/	/	SYM
easat-2715	82	9	b	b	NOUN
easat-2715	82	10	testing	testing	NOUN
easat-2715	82	11	,	,	PUNCT
easat-2715	82	12	allowing	allow	VERB
easat-2715	82	13	for	for	ADP
easat-2715	82	14	the	the	DET
easat-2715	82	15	identification	identification	NOUN
easat-2715	82	16	of	of	ADP
easat-2715	82	17	the	the	DET
easat-2715	82	18	most	most	ADV
easat-2715	82	19	effective	effective	ADJ
easat-2715	82	20	strategies	strategy	NOUN
easat-2715	82	21	for	for	ADP
easat-2715	82	22	customer	customer	NOUN
easat-2715	82	23	engagement	engagement	NOUN
easat-2715	82	24	and	and	CCONJ
easat-2715	82	25	retention	retention	NOUN
easat-2715	82	26	.	.	PUNCT
easat-2715	83	1	automating	automate	VERB
easat-2715	83	2	marketing	marketing	NOUN
easat-2715	83	3	research	research	NOUN
easat-2715	83	4	significantly	significantly	ADV
easat-2715	83	5	reduces	reduce	VERB
easat-2715	83	6	costs	cost	NOUN
easat-2715	83	7	and	and	CCONJ
easat-2715	83	8	shortens	shorten	VERB
easat-2715	83	9	the	the	DET
easat-2715	83	10	time	time	NOUN
easat-2715	83	11	required	require	VERB
easat-2715	83	12	for	for	ADP
easat-2715	83	13	analysis	analysis	NOUN
easat-2715	83	14	.	.	PUNCT
easat-2715	84	1	in	in	ADP
easat-2715	84	2	a	a	DET
easat-2715	84	3	rapidly	rapidly	ADV
easat-2715	84	4	changing	change	VERB
easat-2715	84	5	market	market	NOUN
easat-2715	84	6	environment	environment	NOUN
easat-2715	84	7	and	and	CCONJ
easat-2715	84	8	high	high	ADJ
easat-2715	84	9	competition	competition	NOUN
easat-2715	84	10	,	,	PUNCT
easat-2715	84	11	the	the	DET
easat-2715	84	12	leading	lead	VERB
easat-2715	84	13	marketing	marketing	NOUN
easat-2715	84	14	research	research	NOUN
easat-2715	84	15	methods	method	NOUN
easat-2715	84	16	are	be	AUX
easat-2715	84	17	shown	show	VERB
easat-2715	84	18	in	in	ADP
easat-2715	84	19	table	table	NOUN
easat-2715	84	20	1	1	NUM
easat-2715	84	21	.	.	PUNCT
easat-2715	84	22	table	table	NOUN
easat-2715	84	23	1	1	NUM
easat-2715	84	24	.	.	PUNCT
easat-2715	84	25	marketing	marketing	NOUN
easat-2715	84	26	research	research	NOUN
easat-2715	84	27	methods	method	NOUN
easat-2715	84	28	in	in	ADP
easat-2715	84	29	digital	digital	ADJ
easat-2715	84	30	transformation	transformation	NOUN
easat-2715	84	31	.	.	PUNCT
easat-2715	85	1	methods	method	NOUN
easat-2715	85	2	features	feature	VERB
easat-2715	85	3	application	application	NOUN
easat-2715	85	4	use	use	NOUN
easat-2715	85	5	of	of	ADP
easat-2715	85	6	big	big	ADJ
easat-2715	85	7	data	datum	NOUN
easat-2715	85	8	(	(	PUNCT
easat-2715	85	9	big	big	ADJ
easat-2715	85	10	data	datum	NOUN
easat-2715	85	11	)	)	PUNCT
easat-2715	85	12	collecting	collect	VERB
easat-2715	85	13	and	and	CCONJ
easat-2715	85	14	analysing	analyse	VERB
easat-2715	85	15	large	large	ADJ
easat-2715	85	16	amounts	amount	NOUN
easat-2715	85	17	of	of	ADP
easat-2715	85	18	data	datum	NOUN
easat-2715	85	19	to	to	PART
easat-2715	85	20	gain	gain	VERB
easat-2715	85	21	insights	insight	NOUN
easat-2715	85	22	into	into	ADP
easat-2715	85	23	consumer	consumer	NOUN
easat-2715	85	24	behaviour	behaviour	NOUN
easat-2715	85	25	.	.	PUNCT
easat-2715	86	1	analysing	analyse	VERB
easat-2715	86	2	user	user	NOUN
easat-2715	86	3	behaviour	behaviour	NOUN
easat-2715	86	4	on	on	ADP
easat-2715	86	5	the	the	DET
easat-2715	86	6	website	website	NOUN
easat-2715	86	7	to	to	PART
easat-2715	86	8	personalise	personalise	VERB
easat-2715	86	9	advertising	advertising	NOUN
easat-2715	86	10	and	and	CCONJ
easat-2715	86	11	offers	offer	NOUN
easat-2715	86	12	.	.	PUNCT
easat-2715	87	1	social	social	ADJ
easat-2715	87	2	media	medium	NOUN
easat-2715	87	3	and	and	CCONJ
easat-2715	87	4	their	their	PRON
easat-2715	87	5	analysis	analysis	NOUN
easat-2715	87	6	use	use	NOUN
easat-2715	87	7	of	of	ADP
easat-2715	87	8	social	social	ADJ
easat-2715	87	9	media	medium	NOUN
easat-2715	87	10	data	datum	NOUN
easat-2715	87	11	to	to	PART
easat-2715	87	12	research	research	VERB
easat-2715	87	13	consumer	consumer	NOUN
easat-2715	87	14	preferences	preference	NOUN
easat-2715	87	15	and	and	CCONJ
easat-2715	87	16	sentiment	sentiment	NOUN
easat-2715	87	17	.	.	PUNCT
easat-2715	88	1	monitoring	monitor	VERB
easat-2715	88	2	product	product	NOUN
easat-2715	88	3	reviews	review	NOUN
easat-2715	88	4	on	on	ADP
easat-2715	88	5	social	social	ADJ
easat-2715	88	6	media	medium	NOUN
easat-2715	88	7	to	to	PART
easat-2715	88	8	improve	improve	VERB
easat-2715	88	9	service	service	NOUN
easat-2715	88	10	and	and	CCONJ
easat-2715	88	11	product	product	NOUN
easat-2715	88	12	quality	quality	NOUN
easat-2715	88	13	.	.	PUNCT
easat-2715	89	1	analysis	analysis	NOUN
easat-2715	89	2	of	of	ADP
easat-2715	89	3	user	user	NOUN
easat-2715	89	4	behaviour	behaviour	NOUN
easat-2715	89	5	on	on	ADP
easat-2715	89	6	the	the	DET
easat-2715	89	7	internet	internet	NOUN
easat-2715	89	8	tracking	tracking	NOUN
easat-2715	89	9	and	and	CCONJ
easat-2715	89	10	analysing	analyse	VERB
easat-2715	89	11	user	user	NOUN
easat-2715	89	12	actions	action	NOUN
easat-2715	89	13	on	on	ADP
easat-2715	89	14	websites	website	NOUN
easat-2715	89	15	and	and	CCONJ
easat-2715	89	16	mobile	mobile	ADJ
easat-2715	89	17	applications	application	NOUN
easat-2715	89	18	.	.	PUNCT
easat-2715	90	1	using	use	VERB
easat-2715	90	2	web	web	NOUN
easat-2715	90	3	analytics	analytic	NOUN
easat-2715	90	4	tools	tool	NOUN
easat-2715	90	5	(	(	PUNCT
easat-2715	90	6	google	google	PROPN
easat-2715	90	7	analytics	analytic	NOUN
easat-2715	90	8	)	)	PUNCT
easat-2715	90	9	to	to	PART
easat-2715	90	10	identify	identify	VERB
easat-2715	90	11	popular	popular	ADJ
easat-2715	90	12	pages	page	NOUN
easat-2715	90	13	and	and	CCONJ
easat-2715	90	14	optimise	optimise	ADJ
easat-2715	90	15	content	content	NOUN
easat-2715	90	16	.	.	PUNCT
easat-2715	91	1	personalisation	personalisation	NOUN
easat-2715	91	2	of	of	ADP
easat-2715	91	3	marketing	marketing	NOUN
easat-2715	91	4	campaigns	campaign	NOUN
easat-2715	91	5	the	the	DET
easat-2715	91	6	development	development	NOUN
easat-2715	91	7	of	of	ADP
easat-2715	91	8	individual	individual	ADJ
easat-2715	91	9	marketing	marketing	NOUN
easat-2715	91	10	offers	offer	NOUN
easat-2715	91	11	is	be	AUX
easat-2715	91	12	based	base	VERB
easat-2715	91	13	on	on	ADP
easat-2715	91	14	the	the	DET
easat-2715	91	15	analysis	analysis	NOUN
easat-2715	91	16	of	of	ADP
easat-2715	91	17	consumer	consumer	NOUN
easat-2715	91	18	data	datum	NOUN
easat-2715	91	19	.	.	PUNCT
easat-2715	92	1	recommending	recommend	VERB
easat-2715	92	2	products	product	NOUN
easat-2715	92	3	based	base	VERB
easat-2715	92	4	on	on	ADP
easat-2715	92	5	the	the	DET
easat-2715	92	6	user	user	NOUN
easat-2715	92	7	’s	’s	PART
easat-2715	92	8	previous	previous	ADJ
easat-2715	92	9	purchases	purchase	NOUN
easat-2715	92	10	in	in	ADP
easat-2715	92	11	the	the	DET
easat-2715	92	12	online	online	ADJ
easat-2715	92	13	store	store	NOUN
easat-2715	92	14	.	.	PUNCT
easat-2715	93	1	use	use	NOUN
easat-2715	93	2	of	of	ADP
easat-2715	93	3	machine	machine	NOUN
easat-2715	93	4	learning	learn	VERB
easat-2715	93	5	automation	automation	NOUN
easat-2715	93	6	of	of	ADP
easat-2715	93	7	data	datum	NOUN
easat-2715	93	8	analysis	analysis	NOUN
easat-2715	93	9	and	and	CCONJ
easat-2715	93	10	trend	trend	NOUN
easat-2715	93	11	forecasting	forecasting	NOUN
easat-2715	93	12	using	use	VERB
easat-2715	93	13	ai	ai	NOUN
easat-2715	93	14	and	and	CCONJ
easat-2715	93	15	ml	ml	NOUN
easat-2715	93	16	.	.	PUNCT
easat-2715	94	1	chatbots	chatbot	NOUN
easat-2715	94	2	are	be	AUX
easat-2715	94	3	used	use	VERB
easat-2715	94	4	for	for	ADP
easat-2715	94	5	personalised	personalised	ADJ
easat-2715	94	6	communication	communication	NOUN
easat-2715	94	7	with	with	ADP
easat-2715	94	8	customers	customer	NOUN
easat-2715	94	9	and	and	CCONJ
easat-2715	94	10	automated	automate	VERB
easat-2715	94	11	service	service	NOUN
easat-2715	94	12	.	.	PUNCT
easat-2715	95	1	an	an	DET
easat-2715	95	2	omnichannel	omnichannel	NOUN
easat-2715	95	3	approach	approach	NOUN
easat-2715	95	4	to	to	ADP
easat-2715	95	5	data	data	NOUN
easat-2715	95	6	collection	collection	NOUN
easat-2715	95	7	collecting	collect	VERB
easat-2715	95	8	data	datum	NOUN
easat-2715	95	9	from	from	ADP
easat-2715	95	10	various	various	ADJ
easat-2715	95	11	customer	customer	NOUN
easat-2715	95	12	interaction	interaction	NOUN
easat-2715	95	13	channels	channel	NOUN
easat-2715	95	14	for	for	ADP
easat-2715	95	15	comprehensive	comprehensive	ADJ
easat-2715	95	16	analysis	analysis	NOUN
easat-2715	95	17	.	.	PUNCT
easat-2715	96	1	data	datum	NOUN
easat-2715	96	2	from	from	ADP
easat-2715	96	3	online	online	ADJ
easat-2715	96	4	stores	store	NOUN
easat-2715	96	5	,	,	PUNCT
easat-2715	96	6	social	social	ADJ
easat-2715	96	7	networks	network	NOUN
easat-2715	96	8	,	,	PUNCT
easat-2715	96	9	and	and	CCONJ
easat-2715	96	10	physical	physical	ADJ
easat-2715	96	11	outlets	outlet	NOUN
easat-2715	96	12	can	can	AUX
easat-2715	96	13	be	be	AUX
easat-2715	96	14	integrated	integrate	VERB
easat-2715	96	15	to	to	PART
easat-2715	96	16	create	create	VERB
easat-2715	96	17	a	a	DET
easat-2715	96	18	single	single	ADJ
easat-2715	96	19	customer	customer	NOUN
easat-2715	96	20	base	base	NOUN
easat-2715	96	21	.	.	PUNCT
easat-2715	97	1	project	project	NOUN
easat-2715	97	2	method	method	NOUN
easat-2715	97	3	ability	ability	NOUN
easat-2715	97	4	to	to	PART
easat-2715	97	5	respond	respond	VERB
easat-2715	97	6	quickly	quickly	ADV
easat-2715	97	7	to	to	ADP
easat-2715	97	8	changes	change	NOUN
easat-2715	97	9	in	in	ADP
easat-2715	97	10	consumer	consumer	NOUN
easat-2715	97	11	behaviour	behaviour	NOUN
easat-2715	97	12	and	and	CCONJ
easat-2715	97	13	market	market	NOUN
easat-2715	97	14	conditions	condition	NOUN
easat-2715	97	15	.	.	PUNCT
easat-2715	98	1	use	use	VERB
easat-2715	98	2	agile	agile	ADJ
easat-2715	98	3	methodologies	methodology	NOUN
easat-2715	98	4	to	to	PART
easat-2715	98	5	implement	implement	VERB
easat-2715	98	6	changes	change	NOUN
easat-2715	98	7	to	to	ADP
easat-2715	98	8	marketing	marketing	NOUN
easat-2715	98	9	strategies	strategy	NOUN
easat-2715	98	10	based	base	VERB
easat-2715	98	11	on	on	ADP
easat-2715	98	12	up	up	ADP
easat-2715	98	13	-	-	PUNCT
easat-2715	98	14	to	to	ADP
easat-2715	98	15	-	-	PUNCT
easat-2715	98	16	date	date	NOUN
easat-2715	98	17	data	datum	NOUN
easat-2715	98	18	quickly	quickly	ADV
easat-2715	98	19	.	.	PUNCT
easat-2715	99	1	strengthening	strengthen	VERB
easat-2715	99	2	investments	investment	NOUN
easat-2715	99	3	in	in	ADP
easat-2715	99	4	marketing	marketing	NOUN
easat-2715	99	5	research	research	NOUN
easat-2715	99	6	is	be	AUX
easat-2715	99	7	an	an	DET
easat-2715	99	8	essential	essential	ADJ
easat-2715	99	9	factor	factor	NOUN
easat-2715	99	10	in	in	ADP
easat-2715	99	11	increasing	increase	VERB
easat-2715	99	12	the	the	DET
easat-2715	99	13	competitiveness	competitiveness	NOUN
easat-2715	99	14	of	of	ADP
easat-2715	99	15	companies	company	NOUN
easat-2715	99	16	in	in	ADP
easat-2715	99	17	the	the	DET
easat-2715	99	18	modern	modern	ADJ
easat-2715	99	19	market	market	NOUN
easat-2715	99	20	environment	environment	NOUN
easat-2715	99	21	.	.	PUNCT
easat-2715	100	1	the	the	DET
easat-2715	100	2	digital	digital	ADJ
easat-2715	100	3	transformation	transformation	NOUN
easat-2715	100	4	of	of	ADP
easat-2715	100	5	society	society	NOUN
easat-2715	100	6	requires	require	VERB
easat-2715	100	7	businesses	business	NOUN
easat-2715	100	8	to	to	PART
easat-2715	100	9	adapt	adapt	VERB
easat-2715	100	10	to	to	ADP
easat-2715	100	11	new	new	ADJ
easat-2715	100	12	realities	reality	NOUN
easat-2715	100	13	,	,	PUNCT
easat-2715	100	14	where	where	SCONJ
easat-2715	100	15	data	datum	NOUN
easat-2715	100	16	plays	play	VERB
easat-2715	100	17	a	a	DET
easat-2715	100	18	crucial	crucial	ADJ
easat-2715	100	19	role	role	NOUN
easat-2715	100	20	in	in	ADP
easat-2715	100	21	making	make	VERB
easat-2715	100	22	strategic	strategic	ADJ
easat-2715	100	23	decisions	decision	NOUN
easat-2715	100	24	.	.	PUNCT
easat-2715	101	1	investing	invest	VERB
easat-2715	101	2	in	in	ADP
easat-2715	101	3	the	the	DET
easat-2715	101	4	latest	late	ADJ
easat-2715	101	5	technologies	technology	NOUN
easat-2715	101	6	allows	allow	VERB
easat-2715	101	7	companies	company	NOUN
easat-2715	101	8	to	to	PART
easat-2715	101	9	obtain	obtain	VERB
easat-2715	101	10	accurate	accurate	ADJ
easat-2715	101	11	and	and	CCONJ
easat-2715	101	12	up	up	ADP
easat-2715	101	13	-	-	PUNCT
easat-2715	101	14	to	to	ADP
easat-2715	101	15	-	-	PUNCT
easat-2715	101	16	date	date	NOUN
easat-2715	101	17	insights	insight	NOUN
easat-2715	101	18	about	about	ADP
easat-2715	101	19	the	the	DET
easat-2715	101	20	market	market	NOUN
easat-2715	101	21	and	and	CCONJ
easat-2715	101	22	consumers	consumer	NOUN
easat-2715	101	23	.	.	PUNCT
easat-2715	102	1	social	social	ADJ
easat-2715	102	2	analytics	analytic	NOUN
easat-2715	102	3	tools	tool	NOUN
easat-2715	102	4	use	use	VERB
easat-2715	102	5	natural	natural	ADJ
easat-2715	102	6	language	language	NOUN
easat-2715	102	7	processing	processing	NOUN
easat-2715	102	8	(	(	PUNCT
easat-2715	102	9	nlp	nlp	NOUN
easat-2715	102	10	)	)	PUNCT
easat-2715	102	11	algorithms	algorithm	NOUN
easat-2715	102	12	to	to	PART
easat-2715	102	13	analyse	analyse	VERB
easat-2715	102	14	text	text	NOUN
easat-2715	102	15	messages	message	NOUN
easat-2715	102	16	,	,	PUNCT
easat-2715	102	17	comments	comment	NOUN
easat-2715	102	18	,	,	PUNCT
easat-2715	102	19	and	and	CCONJ
easat-2715	102	20	reviews	review	NOUN
easat-2715	102	21	,	,	PUNCT
easat-2715	102	22	allowing	allow	VERB
easat-2715	102	23	them	they	PRON
easat-2715	102	24	to	to	PART
easat-2715	102	25	identify	identify	VERB
easat-2715	102	26	current	current	ADJ
easat-2715	102	27	trends	trend	NOUN
easat-2715	102	28	and	and	CCONJ
easat-2715	102	29	sentiments	sentiment	NOUN
easat-2715	102	30	among	among	ADP
easat-2715	102	31	the	the	DET
easat-2715	102	32	target	target	NOUN
easat-2715	102	33	audience	audience	NOUN
easat-2715	102	34	.	.	PUNCT
easat-2715	103	1	this	this	PRON
easat-2715	103	2	enables	enable	VERB
easat-2715	103	3	companies	company	NOUN
easat-2715	103	4	to	to	PART
easat-2715	103	5	quickly	quickly	ADV
easat-2715	103	6	respond	respond	VERB
easat-2715	103	7	to	to	ADP
easat-2715	103	8	changes	change	NOUN
easat-2715	103	9	in	in	ADP
easat-2715	103	10	consumer	consumer	NOUN
easat-2715	103	11	behaviour	behaviour	NOUN
easat-2715	103	12	and	and	CCONJ
easat-2715	103	13	adjust	adjust	VERB
easat-2715	103	14	their	their	PRON
easat-2715	103	15	marketing	marketing	NOUN
easat-2715	103	16	strategies	strategy	NOUN
easat-2715	103	17	according	accord	VERB
easat-2715	103	18	to	to	ADP
easat-2715	103	19	current	current	ADJ
easat-2715	103	20	market	market	NOUN
easat-2715	103	21	needs	need	NOUN
easat-2715	103	22	.	.	PUNCT
easat-2715	104	1	social	social	ADJ
easat-2715	104	2	media	medium	NOUN
easat-2715	104	3	analysis	analysis	NOUN
easat-2715	104	4	helps	helps	AUX
easat-2715	104	5	identify	identify	VERB
easat-2715	104	6	influencers	influencer	NOUN
easat-2715	104	7	who	who	PRON
easat-2715	104	8	can	can	AUX
easat-2715	104	9	aid	aid	VERB
easat-2715	104	10	in	in	ADP
easat-2715	104	11	brand	brand	NOUN
easat-2715	104	12	promotion	promotion	NOUN
easat-2715	104	13	and	and	CCONJ
easat-2715	104	14	attracting	attract	VERB
easat-2715	104	15	new	new	ADJ
easat-2715	104	16	customers	customer	NOUN
easat-2715	104	17	.	.	PUNCT
easat-2715	105	1	it	it	PRON
easat-2715	105	2	should	should	AUX
easat-2715	105	3	be	be	AUX
easat-2715	105	4	noted	note	VERB
easat-2715	105	5	that	that	SCONJ
easat-2715	105	6	the	the	DET
easat-2715	105	7	technology	technology	NOUN
easat-2715	105	8	market	market	NOUN
easat-2715	105	9	is	be	AUX
easat-2715	105	10	evolving	evolve	VERB
easat-2715	105	11	globally	globally	ADV
easat-2715	105	12	,	,	PUNCT
easat-2715	105	13	as	as	SCONJ
easat-2715	105	14	observed	observe	VERB
easat-2715	105	15	in	in	ADP
easat-2715	105	16	the	the	DET
easat-2715	105	17	dynamics	dynamic	NOUN
easat-2715	105	18	shown	show	VERB
easat-2715	105	19	in	in	ADP
easat-2715	105	20	figure	figure	NOUN
easat-2715	105	21	1	1	NUM
easat-2715	105	22	.	.	X
easat-2715	105	23	3355	3355	NUM
easat-2715	105	24	edelweiss	edelweiss	PROPN
easat-2715	105	25	applied	apply	VERB
easat-2715	105	26	science	science	NOUN
easat-2715	105	27	and	and	CCONJ
easat-2715	105	28	technology	technology	NOUN
easat-2715	105	29	issn	issn	PROPN
easat-2715	105	30	:	:	PUNCT
easat-2715	105	31	2576	2576	NUM
easat-2715	105	32	-	-	SYM
easat-2715	105	33	8484	8484	NUM
easat-2715	105	34	vol	vol	NOUN
easat-2715	105	35	.	.	PROPN
easat-2715	105	36	8	8	NUM
easat-2715	105	37	,	,	PUNCT
easat-2715	105	38	no	no	INTJ
easat-2715	105	39	.	.	NOUN
easat-2715	105	40	6	6	NUM
easat-2715	105	41	:	:	SYM
easat-2715	105	42	3351	3351	NUM
easat-2715	105	43	-	-	SYM
easat-2715	105	44	3360	3360	NUM
easat-2715	105	45	,	,	PUNCT
easat-2715	105	46	2024	2024	NUM
easat-2715	105	47	doi	doi	NOUN
easat-2715	105	48	:	:	PUNCT
easat-2715	105	49	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	105	50	©	©	NOUN
easat-2715	105	51	2024	2024	NUM
easat-2715	105	52	by	by	ADP
easat-2715	105	53	the	the	DET
easat-2715	105	54	authors	author	NOUN
easat-2715	105	55	;	;	PUNCT
easat-2715	105	56	licensee	licensee	PROPN
easat-2715	105	57	learning	learn	VERB
easat-2715	105	58	gate	gate	NOUN
easat-2715	105	59	figure	figure	NOUN
easat-2715	105	60	1	1	NUM
easat-2715	105	61	.	.	PUNCT
easat-2715	106	1	revenue	revenue	NOUN
easat-2715	106	2	of	of	ADP
easat-2715	106	3	the	the	DET
easat-2715	106	4	market	market	NOUN
easat-2715	106	5	research	research	NOUN
easat-2715	106	6	industry	industry	NOUN
easat-2715	106	7	worldwide	worldwide	ADV
easat-2715	106	8	from	from	ADP
easat-2715	106	9	2009	2009	NUM
easat-2715	106	10	to	to	ADP
easat-2715	106	11	2022	2022	NUM
easat-2715	106	12	,	,	PUNCT
easat-2715	106	13	by	by	ADP
easat-2715	106	14	country	country	NOUN
easat-2715	106	15	or	or	CCONJ
easat-2715	106	16	region	region	NOUN
easat-2715	106	17	(	(	PUNCT
easat-2715	106	18	in	in	ADP
easat-2715	106	19	billion	billion	NUM
easat-2715	106	20	u.s	u.s	PROPN
easat-2715	106	21	.	.	PROPN
easat-2715	106	22	dollars	dollar	NOUN
easat-2715	106	23	)	)	PUNCT
easat-2715	106	24	.	.	PUNCT
easat-2715	107	1	source	source	NOUN
easat-2715	107	2	:	:	PUNCT
easat-2715	107	3	compiled	compile	VERB
easat-2715	107	4	from	from	ADP
easat-2715	107	5	[	[	X
easat-2715	107	6	23	23	NUM
easat-2715	107	7	]	]	PUNCT
easat-2715	107	8	and	and	CCONJ
easat-2715	107	9	[	[	X
easat-2715	107	10	24	24	NUM
easat-2715	107	11	]	]	PUNCT
easat-2715	107	12	.	.	PUNCT
easat-2715	108	1	the	the	DET
easat-2715	108	2	dynamics	dynamic	NOUN
easat-2715	108	3	show	show	VERB
easat-2715	108	4	a	a	DET
easat-2715	108	5	significant	significant	ADJ
easat-2715	108	6	revenue	revenue	NOUN
easat-2715	108	7	increase	increase	NOUN
easat-2715	108	8	from	from	ADP
easat-2715	108	9	the	the	DET
easat-2715	108	10	marketing	marketing	NOUN
easat-2715	108	11	research	research	NOUN
easat-2715	108	12	industry	industry	NOUN
easat-2715	108	13	in	in	ADP
easat-2715	108	14	various	various	ADJ
easat-2715	108	15	regions	region	NOUN
easat-2715	108	16	.	.	PUNCT
easat-2715	109	1	north	north	PROPN
easat-2715	109	2	america	america	PROPN
easat-2715	109	3	showed	show	VERB
easat-2715	109	4	the	the	DET
easat-2715	109	5	highest	high	ADJ
easat-2715	109	6	level	level	NOUN
easat-2715	109	7	of	of	ADP
easat-2715	109	8	revenues	revenue	NOUN
easat-2715	109	9	,	,	PUNCT
easat-2715	109	10	with	with	ADP
easat-2715	109	11	a	a	DET
easat-2715	109	12	particularly	particularly	ADV
easat-2715	109	13	noticeable	noticeable	ADJ
easat-2715	109	14	jump	jump	NOUN
easat-2715	109	15	from	from	ADP
easat-2715	109	16	2017	2017	NUM
easat-2715	109	17	,	,	PUNCT
easat-2715	109	18	when	when	SCONJ
easat-2715	109	19	revenues	revenue	NOUN
easat-2715	109	20	grew	grow	VERB
easat-2715	109	21	from	from	ADP
easat-2715	109	22	$	$	SYM
easat-2715	109	23	19.83	19.83	NUM
easat-2715	109	24	billion	billion	NUM
easat-2715	109	25	in	in	ADP
easat-2715	109	26	2016	2016	NUM
easat-2715	109	27	to	to	ADP
easat-2715	109	28	$	$	SYM
easat-2715	109	29	41.02	41.02	NUM
easat-2715	109	30	billion	billion	NUM
easat-2715	109	31	in	in	ADP
easat-2715	109	32	2017	2017	NUM
easat-2715	109	33	,	,	PUNCT
easat-2715	109	34	reaching	reach	VERB
easat-2715	109	35	$	$	SYM
easat-2715	109	36	59.5	59.5	NUM
easat-2715	109	37	billion	billion	NUM
easat-2715	109	38	in	in	ADP
easat-2715	109	39	2022	2022	NUM
easat-2715	109	40	.	.	PUNCT
easat-2715	110	1	although	although	SCONJ
easat-2715	110	2	lagging	lag	VERB
easat-2715	110	3	behind	behind	ADP
easat-2715	110	4	north	north	PROPN
easat-2715	110	5	america	america	PROPN
easat-2715	110	6	,	,	PUNCT
easat-2715	110	7	europe	europe	PROPN
easat-2715	110	8	showed	show	VERB
easat-2715	110	9	steady	steady	ADJ
easat-2715	110	10	growth	growth	NOUN
easat-2715	110	11	,	,	PUNCT
easat-2715	110	12	especially	especially	ADV
easat-2715	110	13	in	in	ADP
easat-2715	110	14	2020	2020	NUM
easat-2715	110	15	,	,	PUNCT
easat-2715	110	16	where	where	SCONJ
easat-2715	110	17	revenues	revenue	NOUN
easat-2715	110	18	grew	grow	VERB
easat-2715	110	19	from	from	ADP
easat-2715	110	20	$	$	SYM
easat-2715	110	21	20.87	20.87	NUM
easat-2715	110	22	billion	billion	NUM
easat-2715	110	23	to	to	PART
easat-2715	110	24	$	$	SYM
easat-2715	110	25	31.14	31.14	NUM
easat-2715	110	26	billion	billion	NUM
easat-2715	110	27	in	in	ADP
easat-2715	110	28	2022	2022	NUM
easat-2715	110	29	.	.	PUNCT
easat-2715	111	1	the	the	DET
easat-2715	111	2	asia	asia	PROPN
easat-2715	111	3	-	-	PUNCT
easat-2715	111	4	pacific	pacific	PROPN
easat-2715	111	5	region	region	NOUN
easat-2715	111	6	demonstrates	demonstrate	VERB
easat-2715	111	7	significant	significant	ADJ
easat-2715	111	8	growth	growth	NOUN
easat-2715	111	9	,	,	PUNCT
easat-2715	111	10	particularly	particularly	ADV
easat-2715	111	11	in	in	ADP
easat-2715	111	12	2021	2021	NUM
easat-2715	111	13	,	,	PUNCT
easat-2715	111	14	when	when	SCONJ
easat-2715	111	15	revenues	revenue	NOUN
easat-2715	111	16	increased	increase	VERB
easat-2715	111	17	to	to	ADP
easat-2715	111	18	$	$	SYM
easat-2715	111	19	18.14	18.14	NUM
easat-2715	111	20	billion	billion	NUM
easat-2715	111	21	,	,	PUNCT
easat-2715	111	22	indicating	indicate	VERB
easat-2715	111	23	growing	grow	VERB
easat-2715	111	24	interest	interest	NOUN
easat-2715	111	25	and	and	CCONJ
easat-2715	111	26	investment	investment	NOUN
easat-2715	111	27	in	in	ADP
easat-2715	111	28	marketing	marketing	NOUN
easat-2715	111	29	research	research	NOUN
easat-2715	111	30	in	in	ADP
easat-2715	111	31	this	this	DET
easat-2715	111	32	region	region	NOUN
easat-2715	111	33	.	.	PUNCT
easat-2715	112	1	other	other	ADJ
easat-2715	112	2	regions	region	NOUN
easat-2715	112	3	,	,	PUNCT
easat-2715	112	4	such	such	ADJ
easat-2715	112	5	as	as	ADP
easat-2715	112	6	latin	latin	PROPN
easat-2715	112	7	america	america	PROPN
easat-2715	112	8	,	,	PUNCT
easat-2715	112	9	the	the	DET
easat-2715	112	10	middle	middle	PROPN
easat-2715	112	11	east	east	PROPN
easat-2715	112	12	,	,	PUNCT
easat-2715	112	13	and	and	CCONJ
easat-2715	112	14	africa	africa	PROPN
easat-2715	112	15	,	,	PUNCT
easat-2715	112	16	show	show	VERB
easat-2715	112	17	moderate	moderate	ADJ
easat-2715	112	18	growth	growth	NOUN
easat-2715	112	19	,	,	PUNCT
easat-2715	112	20	but	but	CCONJ
easat-2715	112	21	their	their	PRON
easat-2715	112	22	revenues	revenue	NOUN
easat-2715	112	23	remain	remain	VERB
easat-2715	112	24	significantly	significantly	ADV
easat-2715	112	25	lower	low	ADJ
easat-2715	112	26	than	than	ADP
easat-2715	112	27	those	those	PRON
easat-2715	112	28	of	of	ADP
easat-2715	112	29	north	north	PROPN
easat-2715	112	30	america	america	PROPN
easat-2715	112	31	and	and	CCONJ
easat-2715	112	32	europe	europe	PROPN
easat-2715	112	33	.	.	PUNCT
easat-2715	113	1	we	we	PRON
easat-2715	113	2	will	will	AUX
easat-2715	113	3	conduct	conduct	VERB
easat-2715	113	4	a	a	DET
easat-2715	113	5	statistical	statistical	ADJ
easat-2715	113	6	assessment	assessment	NOUN
easat-2715	113	7	of	of	ADP
easat-2715	113	8	the	the	DET
easat-2715	113	9	regional	regional	ADJ
easat-2715	113	10	impact	impact	NOUN
easat-2715	113	11	of	of	ADP
easat-2715	113	12	the	the	DET
easat-2715	113	13	revenue	revenue	NOUN
easat-2715	113	14	dynamics	dynamic	NOUN
easat-2715	113	15	of	of	ADP
easat-2715	113	16	the	the	DET
easat-2715	113	17	marketing	marketing	NOUN
easat-2715	113	18	research	research	NOUN
easat-2715	113	19	industry	industry	NOUN
easat-2715	113	20	on	on	ADP
easat-2715	113	21	the	the	DET
easat-2715	113	22	dynamics	dynamic	NOUN
easat-2715	113	23	of	of	ADP
easat-2715	113	24	global	global	PROPN
easat-2715	113	25	gdp	gdp	PROPN
easat-2715	113	26	.	.	PUNCT
easat-2715	114	1	for	for	ADP
easat-2715	114	2	this	this	DET
easat-2715	114	3	purpose	purpose	NOUN
easat-2715	114	4	,	,	PUNCT
easat-2715	114	5	we	we	PRON
easat-2715	114	6	will	will	AUX
easat-2715	114	7	build	build	VERB
easat-2715	114	8	a	a	DET
easat-2715	114	9	graph	graph	NOUN
easat-2715	114	10	where	where	SCONJ
easat-2715	114	11	the	the	DET
easat-2715	114	12	dependent	dependent	ADJ
easat-2715	114	13	variable	variable	NOUN
easat-2715	114	14	will	will	AUX
easat-2715	114	15	be	be	AUX
easat-2715	114	16	the	the	DET
easat-2715	114	17	volume	volume	NOUN
easat-2715	114	18	of	of	ADP
easat-2715	114	19	global	global	ADJ
easat-2715	114	20	gdp	gdp	NOUN
easat-2715	114	21	at	at	ADP
easat-2715	114	22	current	current	ADJ
easat-2715	114	23	prices	price	NOUN
easat-2715	114	24	,	,	PUNCT
easat-2715	114	25	and	and	CCONJ
easat-2715	114	26	the	the	DET
easat-2715	114	27	independent	independent	ADJ
easat-2715	114	28	variable	variable	NOUN
easat-2715	114	29	will	will	AUX
easat-2715	114	30	be	be	AUX
easat-2715	114	31	the	the	DET
easat-2715	114	32	corresponding	corresponding	ADJ
easat-2715	114	33	volume	volume	NOUN
easat-2715	114	34	of	of	ADP
easat-2715	114	35	revenues	revenue	NOUN
easat-2715	114	36	of	of	ADP
easat-2715	114	37	the	the	DET
easat-2715	114	38	marketing	marketing	NOUN
easat-2715	114	39	research	research	NOUN
easat-2715	114	40	industry	industry	NOUN
easat-2715	114	41	across	across	ADP
easat-2715	114	42	the	the	DET
easat-2715	114	43	regions	region	NOUN
easat-2715	114	44	of	of	ADP
easat-2715	114	45	the	the	DET
easat-2715	114	46	world	world	NOUN
easat-2715	114	47	(	(	PUNCT
easat-2715	114	48	figure	figure	NOUN
easat-2715	114	49	2	2	NUM
easat-2715	114	50	)	)	PUNCT
easat-2715	114	51	.	.	PUNCT
easat-2715	115	1	0	0	NUM
easat-2715	116	1	10	10	NUM
easat-2715	116	2	20	20	NUM
easat-2715	116	3	30	30	NUM
easat-2715	116	4	40	40	NUM
easat-2715	116	5	50	50	NUM
easat-2715	116	6	60	60	NUM
easat-2715	116	7	70	70	NUM
easat-2715	116	8	2009	2009	NUM
easat-2715	116	9	2010	2010	NUM
easat-2715	116	10	2011	2011	NUM
easat-2715	116	11	2012	2012	NUM
easat-2715	116	12	2013	2013	NUM
easat-2715	116	13	2014	2014	NUM
easat-2715	116	14	2015	2015	NUM
easat-2715	116	15	2016	2016	NUM
easat-2715	116	16	2017	2017	NUM
easat-2715	116	17	2018	2018	NUM
easat-2715	116	18	2019	2019	NUM
easat-2715	116	19	2020	2020	NUM
easat-2715	116	20	2021	2021	NUM
easat-2715	116	21	2022	2022	NUM
easat-2715	116	22	revenue	revenue	NOUN
easat-2715	116	23	of	of	ADP
easat-2715	116	24	the	the	DET
easat-2715	116	25	market	market	NOUN
easat-2715	116	26	research	research	NOUN
easat-2715	116	27	industry	industry	NOUN
easat-2715	116	28	worldwide	worldwide	ADV
easat-2715	116	29	europe	europe	PROPN
easat-2715	116	30	north	north	PROPN
easat-2715	116	31	america	america	PROPN
easat-2715	116	32	asia	asia	PROPN
easat-2715	116	33	pacific	pacific	PROPN
easat-2715	116	34	latin	latin	PROPN
easat-2715	116	35	america	america	PROPN
easat-2715	116	36	middle	middle	PROPN
easat-2715	116	37	east	east	PROPN
easat-2715	116	38	and	and	CCONJ
easat-2715	116	39	africa	africa	PROPN
easat-2715	116	40	3356	3356	NUM
easat-2715	116	41	edelweiss	edelweiss	PROPN
easat-2715	116	42	applied	apply	VERB
easat-2715	116	43	science	science	NOUN
easat-2715	116	44	and	and	CCONJ
easat-2715	116	45	technology	technology	NOUN
easat-2715	116	46	issn	issn	PROPN
easat-2715	116	47	:	:	PUNCT
easat-2715	116	48	2576	2576	NUM
easat-2715	116	49	-	-	SYM
easat-2715	116	50	8484	8484	NUM
easat-2715	116	51	vol	vol	NOUN
easat-2715	116	52	.	.	PROPN
easat-2715	116	53	8	8	NUM
easat-2715	116	54	,	,	PUNCT
easat-2715	116	55	no	no	INTJ
easat-2715	116	56	.	.	NOUN
easat-2715	116	57	6	6	NUM
easat-2715	116	58	:	:	SYM
easat-2715	116	59	3351	3351	NUM
easat-2715	116	60	-	-	SYM
easat-2715	116	61	3360	3360	NUM
easat-2715	116	62	,	,	PUNCT
easat-2715	116	63	2024	2024	NUM
easat-2715	116	64	doi	doi	NOUN
easat-2715	116	65	:	:	PUNCT
easat-2715	116	66	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	116	67	©	©	NOUN
easat-2715	116	68	2024	2024	NUM
easat-2715	116	69	by	by	ADP
easat-2715	116	70	the	the	DET
easat-2715	116	71	authors	author	NOUN
easat-2715	116	72	;	;	PUNCT
easat-2715	116	73	licensee	licensee	PROPN
easat-2715	116	74	learning	learn	VERB
easat-2715	116	75	gate	gate	NOUN
easat-2715	116	76	figure	figure	NOUN
easat-2715	116	77	2	2	NUM
easat-2715	116	78	.	.	PUNCT
easat-2715	116	79	regional	regional	ADJ
easat-2715	116	80	impact	impact	NOUN
easat-2715	116	81	of	of	ADP
easat-2715	116	82	market	market	NOUN
easat-2715	116	83	research	research	NOUN
easat-2715	116	84	industry	industry	NOUN
easat-2715	116	85	revenues	revenue	NOUN
easat-2715	116	86	on	on	ADP
easat-2715	116	87	global	global	PROPN
easat-2715	116	88	gdp	gdp	PROPN
easat-2715	116	89	.	.	PROPN
easat-2715	117	1	source	source	PROPN
easat-2715	117	2	:	:	PUNCT
easat-2715	117	3	compiled	compile	VERB
easat-2715	117	4	from	from	ADP
easat-2715	117	5	[	[	X
easat-2715	117	6	23	23	NUM
easat-2715	117	7	]	]	PUNCT
easat-2715	117	8	and	and	CCONJ
easat-2715	117	9	[	[	X
easat-2715	117	10	24	24	NUM
easat-2715	117	11	]	]	PUNCT
easat-2715	117	12	.	.	PUNCT
easat-2715	118	1	the	the	DET
easat-2715	118	2	data	datum	NOUN
easat-2715	118	3	in	in	ADP
easat-2715	118	4	figure	figure	NOUN
easat-2715	118	5	3	3	NUM
easat-2715	118	6	shows	show	VERB
easat-2715	118	7	that	that	SCONJ
easat-2715	118	8	the	the	DET
easat-2715	118	9	impact	impact	NOUN
easat-2715	118	10	of	of	ADP
easat-2715	118	11	the	the	DET
easat-2715	118	12	marketing	marketing	NOUN
easat-2715	118	13	research	research	NOUN
easat-2715	118	14	industry	industry	NOUN
easat-2715	118	15	revenues	revenue	NOUN
easat-2715	118	16	from	from	ADP
easat-2715	118	17	all	all	DET
easat-2715	118	18	regions	region	NOUN
easat-2715	118	19	of	of	ADP
easat-2715	118	20	the	the	DET
easat-2715	118	21	world	world	NOUN
easat-2715	118	22	on	on	ADP
easat-2715	118	23	global	global	ADJ
easat-2715	118	24	gdp	gdp	NOUN
easat-2715	118	25	during	during	ADP
easat-2715	118	26	2009–2022	2009–2022	NUM
easat-2715	118	27	was	be	AUX
easat-2715	118	28	high	high	ADJ
easat-2715	118	29	,	,	PUNCT
easat-2715	118	30	with	with	ADP
easat-2715	118	31	the	the	DET
easat-2715	118	32	lowest	low	ADJ
easat-2715	118	33	impact	impact	NOUN
easat-2715	118	34	strength	strength	NOUN
easat-2715	118	35	being	be	AUX
easat-2715	118	36	42.5	42.5	NUM
easat-2715	118	37	%	%	NOUN
easat-2715	118	38	in	in	ADP
easat-2715	118	39	latin	latin	PROPN
easat-2715	118	40	america	america	PROPN
easat-2715	118	41	,	,	PUNCT
easat-2715	118	42	63.8	63.8	NUM
easat-2715	118	43	%	%	NOUN
easat-2715	118	44	in	in	ADP
easat-2715	118	45	the	the	DET
easat-2715	118	46	asia	asia	PROPN
easat-2715	118	47	-	-	PUNCT
easat-2715	118	48	pacific	pacific	PROPN
easat-2715	118	49	region	region	NOUN
easat-2715	118	50	,	,	PUNCT
easat-2715	118	51	74.8	74.8	NUM
easat-2715	118	52	%	%	NOUN
easat-2715	118	53	in	in	ADP
easat-2715	118	54	the	the	DET
easat-2715	118	55	middle	middle	PROPN
easat-2715	118	56	east	east	PROPN
easat-2715	118	57	and	and	CCONJ
easat-2715	118	58	africa	africa	PROPN
easat-2715	118	59	,	,	PUNCT
easat-2715	118	60	and	and	CCONJ
easat-2715	118	61	75.6	75.6	NUM
easat-2715	118	62	%	%	NOUN
easat-2715	118	63	in	in	ADP
easat-2715	118	64	europe	europe	PROPN
easat-2715	118	65	.	.	PUNCT
easat-2715	119	1	at	at	ADP
easat-2715	119	2	the	the	DET
easat-2715	119	3	same	same	ADJ
easat-2715	119	4	time	time	NOUN
easat-2715	119	5	,	,	PUNCT
easat-2715	119	6	the	the	DET
easat-2715	119	7	marketing	marketing	NOUN
easat-2715	119	8	research	research	NOUN
easat-2715	119	9	industry	industry	NOUN
easat-2715	119	10	of	of	ADP
easat-2715	119	11	north	north	PROPN
easat-2715	119	12	america	america	PROPN
easat-2715	119	13	had	have	VERB
easat-2715	119	14	the	the	DET
easat-2715	119	15	most	most	ADV
easat-2715	119	16	substantial	substantial	ADJ
easat-2715	119	17	impact	impact	NOUN
easat-2715	119	18	on	on	ADP
easat-2715	119	19	global	global	ADJ
easat-2715	119	20	gdp	gdp	NOUN
easat-2715	119	21	(	(	PUNCT
easat-2715	119	22	impact	impact	NOUN
easat-2715	119	23	strength	strength	NOUN
easat-2715	119	24	79.1	79.1	NUM
easat-2715	119	25	%	%	NOUN
easat-2715	119	26	)	)	PUNCT
easat-2715	119	27	.	.	PUNCT
easat-2715	120	1	when	when	SCONJ
easat-2715	120	2	analysing	analyse	VERB
easat-2715	120	3	the	the	DET
easat-2715	120	4	regional	regional	ADJ
easat-2715	120	5	elasticity	elasticity	NOUN
easat-2715	120	6	of	of	ADP
easat-2715	120	7	global	global	ADJ
easat-2715	120	8	gdp	gdp	NOUN
easat-2715	120	9	to	to	ADP
easat-2715	120	10	the	the	DET
easat-2715	120	11	revenues	revenue	NOUN
easat-2715	120	12	of	of	ADP
easat-2715	120	13	the	the	DET
easat-2715	120	14	marketing	marketing	NOUN
easat-2715	120	15	research	research	NOUN
easat-2715	120	16	industry	industry	NOUN
easat-2715	120	17	,	,	PUNCT
easat-2715	120	18	it	it	PRON
easat-2715	120	19	is	be	AUX
easat-2715	120	20	worth	worth	ADJ
easat-2715	120	21	noting	note	VERB
easat-2715	120	22	that	that	SCONJ
easat-2715	120	23	a	a	DET
easat-2715	120	24	1	1	NUM
easat-2715	120	25	%	%	NOUN
easat-2715	120	26	increase	increase	NOUN
easat-2715	120	27	in	in	ADP
easat-2715	120	28	industry	industry	NOUN
easat-2715	120	29	revenues	revenue	NOUN
easat-2715	120	30	in	in	ADP
easat-2715	120	31	the	the	DET
easat-2715	120	32	middle	middle	PROPN
easat-2715	120	33	east	east	PROPN
easat-2715	120	34	and	and	CCONJ
easat-2715	120	35	africa	africa	PROPN
easat-2715	120	36	corresponds	correspond	VERB
easat-2715	120	37	to	to	ADP
easat-2715	120	38	a	a	DET
easat-2715	120	39	0.17	0.17	NUM
easat-2715	120	40	%	%	NOUN
easat-2715	120	41	increase	increase	NOUN
easat-2715	120	42	in	in	ADP
easat-2715	120	43	global	global	ADJ
easat-2715	120	44	gdp	gdp	PROPN
easat-2715	120	45	,	,	PUNCT
easat-2715	120	46	in	in	ADP
easat-2715	120	47	north	north	PROPN
easat-2715	120	48	america	america	PROPN
easat-2715	120	49	–	–	PUNCT
easat-2715	120	50	0.21	0.21	NUM
easat-2715	120	51	%	%	NOUN
easat-2715	120	52	,	,	PUNCT
easat-2715	120	53	in	in	ADP
easat-2715	120	54	the	the	DET
easat-2715	120	55	asia	asia	PROPN
easat-2715	120	56	-	-	PUNCT
easat-2715	120	57	pacific	pacific	PROPN
easat-2715	120	58	region	region	NOUN
easat-2715	120	59	–	–	PUNCT
easat-2715	120	60	0.23	0.23	NUM
easat-2715	120	61	%	%	NOUN
easat-2715	120	62	,	,	PUNCT
easat-2715	120	63	in	in	ADP
easat-2715	120	64	latin	latin	PROPN
easat-2715	120	65	america	america	PROPN
easat-2715	120	66	–	–	PUNCT
easat-2715	120	67	0.28	0.28	NUM
easat-2715	120	68	%	%	NOUN
easat-2715	120	69	,	,	PUNCT
easat-2715	120	70	and	and	CCONJ
easat-2715	120	71	in	in	ADP
easat-2715	120	72	europe	europe	PROPN
easat-2715	120	73	–	–	PUNCT
easat-2715	120	74	0.45	0.45	NUM
easat-2715	120	75	%	%	NOUN
easat-2715	120	76	.	.	PUNCT
easat-2715	121	1	the	the	DET
easat-2715	121	2	identified	identify	VERB
easat-2715	121	3	trends	trend	NOUN
easat-2715	121	4	highlight	highlight	VERB
easat-2715	121	5	the	the	DET
easat-2715	121	6	importance	importance	NOUN
easat-2715	121	7	of	of	ADP
easat-2715	121	8	investing	invest	VERB
easat-2715	121	9	in	in	ADP
easat-2715	121	10	marketing	marketing	NOUN
easat-2715	121	11	research	research	NOUN
easat-2715	121	12	to	to	PART
easat-2715	121	13	maintain	maintain	VERB
easat-2715	121	14	competitiveness	competitiveness	NOUN
easat-2715	121	15	and	and	CCONJ
easat-2715	121	16	adapt	adapt	VERB
easat-2715	121	17	to	to	ADP
easat-2715	121	18	rapidly	rapidly	ADV
easat-2715	121	19	changing	change	VERB
easat-2715	121	20	market	market	NOUN
easat-2715	121	21	conditions	condition	NOUN
easat-2715	121	22	.	.	PUNCT
easat-2715	122	1	according	accord	VERB
easat-2715	122	2	to	to	ADP
easat-2715	122	3	forecasted	forecast	VERB
easat-2715	122	4	estimates	estimate	NOUN
easat-2715	122	5	,	,	PUNCT
easat-2715	122	6	the	the	DET
easat-2715	122	7	digital	digital	ADJ
easat-2715	122	8	marketing	marketing	NOUN
easat-2715	122	9	market	market	NOUN
easat-2715	122	10	will	will	AUX
easat-2715	122	11	increase	increase	VERB
easat-2715	122	12	severalfold	severalfold	ADV
easat-2715	122	13	in	in	ADP
easat-2715	122	14	the	the	DET
easat-2715	122	15	next	next	ADJ
easat-2715	122	16	ten	ten	NUM
easat-2715	122	17	years	year	NOUN
easat-2715	122	18	,	,	PUNCT
easat-2715	122	19	as	as	SCONJ
easat-2715	122	20	shown	show	VERB
easat-2715	122	21	in	in	ADP
easat-2715	122	22	figure	figure	NOUN
easat-2715	122	23	3	3	NUM
easat-2715	122	24	.	.	PUNCT
easat-2715	123	1	y	y	NOUN
easat-2715	123	2	=	=	PUNCT
easat-2715	123	3	40675x0.2055	40675x0.2055	NUM
easat-2715	124	1	r²	r²	NOUN
easat-2715	124	2	=	=	NOUN
easat-2715	124	3	0.7911	0.7911	NUM
easat-2715	124	4	y	y	X
easat-2715	124	5	=	=	SYM
easat-2715	124	6	50974x0.232	50974x0.232	NUM
easat-2715	124	7	r²	r²	NOUN
easat-2715	124	8	=	=	PUNCT
easat-2715	124	9	0.6308	0.6308	NUM
easat-2715	124	10	y	y	NOUN
easat-2715	124	11	=	=	PUNCT
easat-2715	124	12	67918x0.2823	67918x0.2823	NUM
easat-2715	124	13	r²	r²	NOUN
easat-2715	124	14	=	=	SYM
easat-2715	124	15	0.425	0.425	NUM
easat-2715	124	16	y	y	NOUN
easat-2715	124	17	=	=	SYM
easat-2715	124	18	80340x0.1732	80340x0.1732	NUM
easat-2715	124	19	r²	r²	NOUN
easat-2715	124	20	=	=	NOUN
easat-2715	124	21	0.748	0.748	NUM
easat-2715	124	22	y	y	NOUN
easat-2715	124	23	=	=	PUNCT
easat-2715	124	24	21992x0.4494	21992x0.4494	NUM
easat-2715	124	25	r²	r²	NOUN
easat-2715	124	26	=	=	NOUN
easat-2715	124	27	0.756	0.756	NUM
easat-2715	124	28	0	0	NUM
easat-2715	124	29	20000	20000	NUM
easat-2715	124	30	40000	40000	NUM
easat-2715	124	31	60000	60000	NUM
easat-2715	124	32	80000	80000	NUM
easat-2715	124	33	100000	100000	NUM
easat-2715	124	34	120000	120000	NUM
easat-2715	124	35	0	0	NUM
easat-2715	124	36	10	10	NUM
easat-2715	124	37	20	20	NUM
easat-2715	124	38	30	30	NUM
easat-2715	124	39	40	40	NUM
easat-2715	124	40	50	50	NUM
easat-2715	124	41	60	60	NUM
easat-2715	124	42	70	70	NUM
easat-2715	124	43	w	w	NOUN
easat-2715	124	44	o	o	NOUN
easat-2715	124	45	rl	rl	ADP
easat-2715	124	46	d	d	NOUN
easat-2715	124	47	g	g	PROPN
easat-2715	124	48	d	d	PROPN
easat-2715	124	49	p	p	PROPN
easat-2715	124	50	,	,	PUNCT
easat-2715	124	51	u	u	PROPN
easat-2715	124	52	s	s	PROPN
easat-2715	124	53	d	d	PROPN
easat-2715	124	54	b	b	PROPN
easat-2715	124	55	ln	ln	ADJ
easat-2715	124	56	revenue	revenue	NOUN
easat-2715	124	57	of	of	ADP
easat-2715	124	58	the	the	DET
easat-2715	124	59	market	market	NOUN
easat-2715	124	60	research	research	NOUN
easat-2715	124	61	industry	industry	NOUN
easat-2715	124	62	,	,	PUNCT
easat-2715	124	63	usd	usd	NOUN
easat-2715	124	64	bln	bln	NUM
easat-2715	124	65	regional	regional	ADJ
easat-2715	124	66	impact	impact	NOUN
easat-2715	124	67	of	of	ADP
easat-2715	124	68	market	market	NOUN
easat-2715	124	69	research	research	NOUN
easat-2715	124	70	industry	industry	NOUN
easat-2715	124	71	revenues	revenue	NOUN
easat-2715	124	72	on	on	ADP
easat-2715	124	73	global	global	PROPN
easat-2715	124	74	gdp	gdp	PROPN
easat-2715	124	75	,	,	PUNCT
easat-2715	124	76	usd	usd	PROPN
easat-2715	124	77	bln	bln	PROPN
easat-2715	124	78	north	north	PROPN
easat-2715	124	79	america	america	PROPN
easat-2715	124	80	asia	asia	PROPN
easat-2715	124	81	pacific	pacific	PROPN
easat-2715	124	82	latin	latin	PROPN
easat-2715	124	83	america	america	PROPN
easat-2715	124	84	middle	middle	PROPN
easat-2715	124	85	east	east	PROPN
easat-2715	124	86	and	and	CCONJ
easat-2715	124	87	africa	africa	PROPN
easat-2715	124	88	europe	europe	PROPN
easat-2715	124	89	3357	3357	NUM
easat-2715	124	90	edelweiss	edelweiss	PROPN
easat-2715	124	91	applied	apply	VERB
easat-2715	124	92	science	science	NOUN
easat-2715	124	93	and	and	CCONJ
easat-2715	124	94	technology	technology	NOUN
easat-2715	124	95	issn	issn	PROPN
easat-2715	124	96	:	:	PUNCT
easat-2715	124	97	2576	2576	NUM
easat-2715	124	98	-	-	SYM
easat-2715	124	99	8484	8484	NUM
easat-2715	124	100	vol	vol	NOUN
easat-2715	124	101	.	.	PROPN
easat-2715	124	102	8	8	NUM
easat-2715	124	103	,	,	PUNCT
easat-2715	124	104	no	no	INTJ
easat-2715	124	105	.	.	NOUN
easat-2715	124	106	6	6	NUM
easat-2715	124	107	:	:	SYM
easat-2715	124	108	3351	3351	NUM
easat-2715	124	109	-	-	SYM
easat-2715	124	110	3360	3360	NUM
easat-2715	124	111	,	,	PUNCT
easat-2715	124	112	2024	2024	NUM
easat-2715	124	113	doi	doi	NOUN
easat-2715	124	114	:	:	PUNCT
easat-2715	124	115	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	124	116	©	©	NOUN
easat-2715	124	117	2024	2024	NUM
easat-2715	124	118	by	by	ADP
easat-2715	124	119	the	the	DET
easat-2715	124	120	authors	author	NOUN
easat-2715	124	121	;	;	PUNCT
easat-2715	124	122	licensee	licensee	PROPN
easat-2715	124	123	learning	learn	VERB
easat-2715	124	124	gate	gate	PROPN
easat-2715	124	125	figure	figure	NOUN
easat-2715	124	126	3	3	NUM
easat-2715	124	127	.	.	PUNCT
easat-2715	125	1	global	global	ADJ
easat-2715	125	2	digital	digital	ADJ
easat-2715	125	3	marketing	marketing	NOUN
easat-2715	125	4	market	market	NOUN
easat-2715	125	5	(	(	PUNCT
easat-2715	125	6	usd	usd	NOUN
easat-2715	125	7	billion	billion	NUM
easat-2715	125	8	)	)	PUNCT
easat-2715	125	9	.	.	PUNCT
easat-2715	126	1	source	source	NOUN
easat-2715	126	2	:	:	PUNCT
easat-2715	126	3	compiled	compile	VERB
easat-2715	126	4	based	base	VERB
easat-2715	126	5	on	on	ADP
easat-2715	126	6	marketus	marketus	PROPN
easat-2715	126	7	data	datum	NOUN
easat-2715	126	8	.	.	PUNCT
easat-2715	127	1	the	the	DET
easat-2715	127	2	digital	digital	ADJ
easat-2715	127	3	marketing	marketing	NOUN
easat-2715	127	4	market	market	NOUN
easat-2715	127	5	volume	volume	NOUN
easat-2715	127	6	was	be	AUX
easat-2715	127	7	$	$	SYM
easat-2715	127	8	366.1	366.1	NUM
easat-2715	127	9	billion	billion	NUM
easat-2715	127	10	in	in	ADP
easat-2715	127	11	2023	2023	NUM
easat-2715	127	12	;	;	PUNCT
easat-2715	127	13	by	by	ADP
easat-2715	127	14	2033	2033	NUM
easat-2715	127	15	,	,	PUNCT
easat-2715	127	16	it	it	PRON
easat-2715	127	17	is	be	AUX
easat-2715	127	18	forecasted	forecast	VERB
easat-2715	127	19	to	to	PART
easat-2715	127	20	grow	grow	VERB
easat-2715	127	21	to	to	ADP
easat-2715	127	22	$	$	SYM
easat-2715	127	23	1310.3	1310.3	NUM
easat-2715	127	24	billion	billion	NUM
easat-2715	127	25	.	.	PUNCT
easat-2715	128	1	this	this	PRON
easat-2715	128	2	corresponds	correspond	VERB
easat-2715	128	3	to	to	ADP
easat-2715	128	4	an	an	DET
easat-2715	128	5	overall	overall	ADJ
easat-2715	128	6	increase	increase	NOUN
easat-2715	128	7	of	of	ADP
easat-2715	128	8	257.8	257.8	NUM
easat-2715	128	9	%	%	NOUN
easat-2715	128	10	over	over	ADP
easat-2715	128	11	the	the	DET
easat-2715	128	12	ten	ten	NUM
easat-2715	128	13	years	year	NOUN
easat-2715	128	14	.	.	PUNCT
easat-2715	129	1	the	the	DET
easat-2715	129	2	highest	high	ADJ
easat-2715	129	3	annual	annual	ADJ
easat-2715	129	4	growth	growth	NOUN
easat-2715	129	5	rate	rate	NOUN
easat-2715	129	6	is	be	AUX
easat-2715	129	7	observed	observe	VERB
easat-2715	129	8	from	from	ADP
easat-2715	129	9	2031	2031	NUM
easat-2715	129	10	to	to	ADP
easat-2715	129	11	2032	2032	NUM
easat-2715	129	12	when	when	SCONJ
easat-2715	129	13	the	the	DET
easat-2715	129	14	market	market	NOUN
easat-2715	129	15	grows	grow	VERB
easat-2715	129	16	from	from	ADP
easat-2715	129	17	$	$	SYM
easat-2715	129	18	1015.4	1015.4	NUM
easat-2715	129	19	billion	billion	NUM
easat-2715	129	20	to	to	PART
easat-2715	129	21	$	$	SYM
easat-2715	129	22	1153.5	1153.5	NUM
easat-2715	129	23	billion	billion	NUM
easat-2715	129	24	.	.	PUNCT
easat-2715	130	1	such	such	ADJ
easat-2715	130	2	significant	significant	ADJ
easat-2715	130	3	growth	growth	NOUN
easat-2715	130	4	rates	rate	NOUN
easat-2715	130	5	indicate	indicate	VERB
easat-2715	130	6	the	the	DET
easat-2715	130	7	ongoing	ongoing	ADJ
easat-2715	130	8	implementation	implementation	NOUN
easat-2715	130	9	of	of	ADP
easat-2715	130	10	innovations	innovation	NOUN
easat-2715	130	11	in	in	ADP
easat-2715	130	12	digital	digital	ADJ
easat-2715	130	13	marketing	marketing	NOUN
easat-2715	130	14	and	and	CCONJ
easat-2715	130	15	the	the	DET
easat-2715	130	16	increasing	increase	VERB
easat-2715	130	17	reliance	reliance	NOUN
easat-2715	130	18	of	of	ADP
easat-2715	130	19	businesses	business	NOUN
easat-2715	130	20	on	on	ADP
easat-2715	130	21	digital	digital	ADJ
easat-2715	130	22	channels	channel	NOUN
easat-2715	130	23	to	to	PART
easat-2715	130	24	achieve	achieve	VERB
easat-2715	130	25	their	their	PRON
easat-2715	130	26	marketing	marketing	NOUN
easat-2715	130	27	goals	goal	NOUN
easat-2715	130	28	.	.	PUNCT
easat-2715	131	1	the	the	DET
easat-2715	131	2	significant	significant	ADJ
easat-2715	131	3	growth	growth	NOUN
easat-2715	131	4	in	in	ADP
easat-2715	131	5	digital	digital	ADJ
easat-2715	131	6	marketing	marketing	NOUN
easat-2715	131	7	in	in	ADP
easat-2715	131	8	recent	recent	ADJ
easat-2715	131	9	years	year	NOUN
easat-2715	131	10	indicates	indicate	VERB
easat-2715	131	11	substantial	substantial	ADJ
easat-2715	131	12	changes	change	NOUN
easat-2715	131	13	in	in	ADP
easat-2715	131	14	approaches	approach	NOUN
easat-2715	131	15	to	to	ADP
easat-2715	131	16	promoting	promote	VERB
easat-2715	131	17	goods	good	NOUN
easat-2715	131	18	and	and	CCONJ
easat-2715	131	19	services	service	NOUN
easat-2715	131	20	in	in	ADP
easat-2715	131	21	the	the	DET
easat-2715	131	22	global	global	ADJ
easat-2715	131	23	market	market	NOUN
easat-2715	131	24	.	.	PUNCT
easat-2715	132	1	implementing	implement	VERB
easat-2715	132	2	the	the	DET
easat-2715	132	3	latest	late	ADJ
easat-2715	132	4	technologies	technology	NOUN
easat-2715	132	5	has	have	AUX
easat-2715	132	6	allowed	allow	VERB
easat-2715	132	7	companies	company	NOUN
easat-2715	132	8	to	to	PART
easat-2715	132	9	expand	expand	VERB
easat-2715	132	10	their	their	PRON
easat-2715	132	11	marketing	marketing	NOUN
easat-2715	132	12	capabilities	capability	NOUN
easat-2715	132	13	and	and	CCONJ
easat-2715	132	14	increase	increase	VERB
easat-2715	132	15	the	the	DET
easat-2715	132	16	effectiveness	effectiveness	NOUN
easat-2715	132	17	of	of	ADP
easat-2715	132	18	marketing	marketing	NOUN
easat-2715	132	19	campaigns	campaign	NOUN
easat-2715	132	20	.	.	PUNCT
easat-2715	133	1	digital	digital	ADJ
easat-2715	133	2	marketing	marketing	NOUN
easat-2715	133	3	is	be	AUX
easat-2715	133	4	becoming	become	VERB
easat-2715	133	5	more	more	ADV
easat-2715	133	6	integrated	integrate	VERB
easat-2715	133	7	into	into	ADP
easat-2715	133	8	overall	overall	ADJ
easat-2715	133	9	business	business	NOUN
easat-2715	133	10	strategies	strategy	NOUN
easat-2715	133	11	,	,	PUNCT
easat-2715	133	12	allowing	allow	VERB
easat-2715	133	13	for	for	ADP
easat-2715	133	14	more	more	ADV
easat-2715	133	15	precise	precise	ADJ
easat-2715	133	16	targeting	targeting	NOUN
easat-2715	133	17	,	,	PUNCT
easat-2715	133	18	personalised	personalised	ADJ
easat-2715	133	19	offers	offer	NOUN
easat-2715	133	20	,	,	PUNCT
easat-2715	133	21	and	and	CCONJ
easat-2715	133	22	real	real	ADJ
easat-2715	133	23	-	-	PUNCT
easat-2715	133	24	time	time	NOUN
easat-2715	133	25	performance	performance	NOUN
easat-2715	133	26	analysis	analysis	NOUN
easat-2715	133	27	.	.	PUNCT
easat-2715	134	1	the	the	DET
easat-2715	134	2	development	development	NOUN
easat-2715	134	3	of	of	ADP
easat-2715	134	4	social	social	ADJ
easat-2715	134	5	media	medium	NOUN
easat-2715	134	6	,	,	PUNCT
easat-2715	134	7	mobile	mobile	ADJ
easat-2715	134	8	applications	application	NOUN
easat-2715	134	9	,	,	PUNCT
easat-2715	134	10	and	and	CCONJ
easat-2715	134	11	e	e	X
easat-2715	134	12	-	-	NOUN
easat-2715	134	13	commerce	commerce	NOUN
easat-2715	134	14	contributes	contribute	VERB
easat-2715	134	15	to	to	ADP
easat-2715	134	16	the	the	DET
easat-2715	134	17	growing	grow	VERB
easat-2715	134	18	demand	demand	NOUN
easat-2715	134	19	for	for	ADP
easat-2715	134	20	digital	digital	ADJ
easat-2715	134	21	marketing	marketing	NOUN
easat-2715	134	22	solutions	solution	NOUN
easat-2715	134	23	,	,	PUNCT
easat-2715	134	24	prompting	prompt	VERB
easat-2715	134	25	companies	company	NOUN
easat-2715	134	26	to	to	PART
easat-2715	134	27	conduct	conduct	VERB
easat-2715	134	28	detailed	detailed	ADJ
easat-2715	134	29	marketing	marketing	NOUN
easat-2715	134	30	research	research	NOUN
easat-2715	134	31	to	to	PART
easat-2715	134	32	understand	understand	VERB
easat-2715	134	33	consumer	consumer	NOUN
easat-2715	134	34	needs	need	NOUN
easat-2715	134	35	and	and	CCONJ
easat-2715	134	36	behaviour	behaviour	NOUN
easat-2715	134	37	better	well	ADV
easat-2715	134	38	.	.	PUNCT
easat-2715	135	1	the	the	DET
easat-2715	135	2	increase	increase	NOUN
easat-2715	135	3	in	in	ADP
easat-2715	135	4	marketing	marketing	NOUN
easat-2715	135	5	research	research	NOUN
easat-2715	135	6	studies	study	NOUN
easat-2715	135	7	directly	directly	ADV
easat-2715	135	8	results	result	VERB
easat-2715	135	9	from	from	ADP
easat-2715	135	10	the	the	DET
easat-2715	135	11	heightened	heightened	ADJ
easat-2715	135	12	focus	focus	NOUN
easat-2715	135	13	on	on	ADP
easat-2715	135	14	digital	digital	ADJ
easat-2715	135	15	marketing	marketing	NOUN
easat-2715	135	16	and	and	CCONJ
easat-2715	135	17	the	the	DET
easat-2715	135	18	need	need	NOUN
easat-2715	135	19	for	for	ADP
easat-2715	135	20	a	a	DET
easat-2715	135	21	more	more	ADV
easat-2715	135	22	accurate	accurate	ADJ
easat-2715	135	23	market	market	NOUN
easat-2715	135	24	understanding	understanding	NOUN
easat-2715	135	25	.	.	PUNCT
easat-2715	136	1	comprehensive	comprehensive	ADJ
easat-2715	136	2	data	datum	NOUN
easat-2715	136	3	analysis	analysis	NOUN
easat-2715	136	4	from	from	ADP
easat-2715	136	5	digital	digital	ADJ
easat-2715	136	6	marketing	marketing	NOUN
easat-2715	136	7	campaigns	campaign	NOUN
easat-2715	136	8	enables	enable	VERB
easat-2715	136	9	companies	company	NOUN
easat-2715	136	10	to	to	PART
easat-2715	136	11	assess	assess	VERB
easat-2715	136	12	the	the	DET
easat-2715	136	13	effectiveness	effectiveness	NOUN
easat-2715	136	14	of	of	ADP
easat-2715	136	15	their	their	PRON
easat-2715	136	16	strategies	strategy	NOUN
easat-2715	136	17	and	and	CCONJ
easat-2715	136	18	identify	identify	VERB
easat-2715	136	19	new	new	ADJ
easat-2715	136	20	development	development	NOUN
easat-2715	136	21	opportunities	opportunity	NOUN
easat-2715	136	22	.	.	PUNCT
easat-2715	137	1	increasing	increase	VERB
easat-2715	137	2	investments	investment	NOUN
easat-2715	137	3	in	in	ADP
easat-2715	137	4	marketing	marketing	NOUN
easat-2715	137	5	research	research	NOUN
easat-2715	137	6	contributes	contribute	VERB
easat-2715	137	7	to	to	ADP
easat-2715	137	8	improving	improve	VERB
easat-2715	137	9	data	datum	NOUN
easat-2715	137	10	collection	collection	NOUN
easat-2715	137	11	and	and	CCONJ
easat-2715	137	12	analysis	analysis	NOUN
easat-2715	137	13	methods	method	NOUN
easat-2715	137	14	,	,	PUNCT
easat-2715	137	15	which	which	PRON
easat-2715	137	16	,	,	PUNCT
easat-2715	137	17	in	in	ADP
easat-2715	137	18	turn	turn	NOUN
easat-2715	137	19	,	,	PUNCT
easat-2715	137	20	enhances	enhance	VERB
easat-2715	137	21	the	the	DET
easat-2715	137	22	quality	quality	NOUN
easat-2715	137	23	of	of	ADP
easat-2715	137	24	decision	decision	NOUN
easat-2715	137	25	-	-	PUNCT
easat-2715	137	26	making	making	NOUN
easat-2715	137	27	.	.	PUNCT
easat-2715	138	1	the	the	DET
easat-2715	138	2	continuous	continuous	ADJ
easat-2715	138	3	growth	growth	NOUN
easat-2715	138	4	of	of	ADP
easat-2715	138	5	the	the	DET
easat-2715	138	6	digital	digital	ADJ
easat-2715	138	7	marketing	marketing	NOUN
easat-2715	138	8	market	market	NOUN
easat-2715	138	9	stimulates	stimulate	VERB
easat-2715	138	10	the	the	DET
easat-2715	138	11	development	development	NOUN
easat-2715	138	12	of	of	ADP
easat-2715	138	13	new	new	ADJ
easat-2715	138	14	technologies	technology	NOUN
easat-2715	138	15	and	and	CCONJ
easat-2715	138	16	research	research	NOUN
easat-2715	138	17	tools	tool	NOUN
easat-2715	138	18	.	.	PUNCT
easat-2715	139	1	the	the	DET
easat-2715	139	2	most	most	ADV
easat-2715	139	3	popular	popular	ADJ
easat-2715	139	4	future	future	ADJ
easat-2715	139	5	technologies	technology	NOUN
easat-2715	139	6	will	will	AUX
easat-2715	139	7	be	be	AUX
easat-2715	139	8	big	big	ADJ
easat-2715	139	9	data	datum	NOUN
easat-2715	139	10	analytics	analytic	NOUN
easat-2715	139	11	and	and	CCONJ
easat-2715	139	12	machine	machine	NOUN
easat-2715	139	13	learning	learning	NOUN
easat-2715	139	14	as	as	SCONJ
easat-2715	139	15	they	they	PRON
easat-2715	139	16	become	become	VERB
easat-2715	139	17	integral	integral	ADJ
easat-2715	139	18	to	to	ADP
easat-2715	139	19	modern	modern	ADJ
easat-2715	139	20	marketing	marketing	NOUN
easat-2715	139	21	strategies	strategy	NOUN
easat-2715	139	22	.	.	PUNCT
easat-2715	140	1	thus	thus	ADV
easat-2715	140	2	,	,	PUNCT
easat-2715	140	3	the	the	DET
easat-2715	140	4	increase	increase	NOUN
easat-2715	140	5	in	in	ADP
easat-2715	140	6	marketing	marketing	NOUN
easat-2715	140	7	research	research	NOUN
easat-2715	140	8	studies	study	NOUN
easat-2715	140	9	reflects	reflect	VERB
easat-2715	140	10	the	the	DET
easat-2715	140	11	global	global	ADJ
easat-2715	140	12	trend	trend	NOUN
easat-2715	140	13	towards	towards	ADP
easat-2715	140	14	a	a	DET
easat-2715	140	15	scientific	scientific	ADJ
easat-2715	140	16	approach	approach	NOUN
easat-2715	140	17	to	to	ADP
easat-2715	140	18	marketing	marketing	NOUN
easat-2715	140	19	activities	activity	NOUN
easat-2715	140	20	.	.	PUNCT
easat-2715	141	1	this	this	DET
easat-2715	141	2	approach	approach	NOUN
easat-2715	141	3	allows	allow	VERB
easat-2715	141	4	companies	company	NOUN
easat-2715	141	5	to	to	PART
easat-2715	141	6	respond	respond	VERB
easat-2715	141	7	more	more	ADV
easat-2715	141	8	effectively	effectively	ADV
easat-2715	141	9	to	to	ADP
easat-2715	141	10	changes	change	NOUN
easat-2715	141	11	in	in	ADP
easat-2715	141	12	the	the	DET
easat-2715	141	13	market	market	NOUN
easat-2715	141	14	environment	environment	NOUN
easat-2715	141	15	and	and	CCONJ
easat-2715	141	16	maintain	maintain	VERB
easat-2715	141	17	their	their	PRON
easat-2715	141	18	competitiveness	competitiveness	NOUN
easat-2715	141	19	.	.	PUNCT
easat-2715	142	1	0	0	NUM
easat-2715	142	2	200	200	NUM
easat-2715	142	3	400	400	NUM
easat-2715	142	4	600	600	NUM
easat-2715	142	5	800	800	NUM
easat-2715	142	6	1000	1000	NUM
easat-2715	142	7	1200	1200	NUM
easat-2715	142	8	1400	1400	NUM
easat-2715	142	9	2023	2023	NUM
easat-2715	142	10	2024	2024	NUM
easat-2715	142	11	2025	2025	NUM
easat-2715	142	12	2026	2026	NUM
easat-2715	142	13	2027	2027	NUM
easat-2715	142	14	2028	2028	NUM
easat-2715	142	15	2029	2029	NUM
easat-2715	142	16	2030	2030	NUM
easat-2715	142	17	2031	2031	NUM
easat-2715	142	18	2032	2032	NUM
easat-2715	142	19	2033	2033	NUM
easat-2715	142	20	global	global	ADJ
easat-2715	142	21	digital	digital	ADJ
easat-2715	142	22	marketing	marketing	NOUN
easat-2715	142	23	market	market	NOUN
easat-2715	142	24	global	global	ADJ
easat-2715	142	25	digital	digital	ADJ
easat-2715	142	26	marketing	marketing	NOUN
easat-2715	142	27	market	market	NOUN
easat-2715	142	28	3358	3358	NUM
easat-2715	142	29	edelweiss	edelweiss	PROPN
easat-2715	142	30	applied	apply	VERB
easat-2715	142	31	science	science	NOUN
easat-2715	142	32	and	and	CCONJ
easat-2715	142	33	technology	technology	NOUN
easat-2715	142	34	issn	issn	PROPN
easat-2715	142	35	:	:	PUNCT
easat-2715	142	36	2576	2576	NUM
easat-2715	142	37	-	-	SYM
easat-2715	142	38	8484	8484	NUM
easat-2715	142	39	vol	vol	NOUN
easat-2715	142	40	.	.	PROPN
easat-2715	143	1	8	8	NUM
easat-2715	143	2	,	,	PUNCT
easat-2715	143	3	no	no	INTJ
easat-2715	143	4	.	.	NOUN
easat-2715	143	5	6	6	NUM
easat-2715	143	6	:	:	SYM
easat-2715	143	7	3351	3351	NUM
easat-2715	143	8	-	-	SYM
easat-2715	143	9	3360	3360	NUM
easat-2715	143	10	,	,	PUNCT
easat-2715	143	11	2024	2024	NUM
easat-2715	143	12	doi	doi	NOUN
easat-2715	143	13	:	:	PUNCT
easat-2715	143	14	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	143	15	©	©	NOUN
easat-2715	143	16	2024	2024	NUM
easat-2715	143	17	by	by	ADP
easat-2715	143	18	the	the	DET
easat-2715	143	19	authors	author	NOUN
easat-2715	143	20	;	;	PUNCT
easat-2715	143	21	licensee	licensee	PROPN
easat-2715	143	22	learning	learning	NOUN
easat-2715	143	23	gate	gate	NOUN
easat-2715	143	24	6	6	NUM
easat-2715	143	25	.	.	PUNCT
easat-2715	144	1	discussion	discussion	NOUN
easat-2715	144	2	the	the	DET
easat-2715	144	3	study	study	NOUN
easat-2715	144	4	of	of	ADP
easat-2715	144	5	the	the	DET
easat-2715	144	6	features	feature	NOUN
easat-2715	144	7	of	of	ADP
easat-2715	144	8	marketing	marketing	NOUN
easat-2715	144	9	research	research	NOUN
easat-2715	144	10	in	in	ADP
easat-2715	144	11	the	the	DET
easat-2715	144	12	context	context	NOUN
easat-2715	144	13	of	of	ADP
easat-2715	144	14	society	society	NOUN
easat-2715	144	15	’s	’s	PART
easat-2715	144	16	digital	digital	ADJ
easat-2715	144	17	transformation	transformation	NOUN
easat-2715	144	18	has	have	AUX
easat-2715	144	19	shown	show	VERB
easat-2715	144	20	significant	significant	ADJ
easat-2715	144	21	analytical	analytical	ADJ
easat-2715	144	22	tools	tool	NOUN
easat-2715	144	23	,	,	PUNCT
easat-2715	144	24	as	as	SCONJ
easat-2715	144	25	confirmed	confirm	VERB
easat-2715	144	26	by	by	ADP
easat-2715	144	27	other	other	ADJ
easat-2715	144	28	scientists	scientist	NOUN
easat-2715	144	29	’	'	PUNCT
easat-2715	144	30	research	research	NOUN
easat-2715	144	31	.	.	PUNCT
easat-2715	145	1	the	the	DET
easat-2715	145	2	use	use	NOUN
easat-2715	145	3	of	of	ADP
easat-2715	145	4	big	big	ADJ
easat-2715	145	5	data	datum	NOUN
easat-2715	145	6	in	in	ADP
easat-2715	145	7	the	the	DET
easat-2715	145	8	article	article	NOUN
easat-2715	145	9	by	by	ADP
easat-2715	145	10	[	[	X
easat-2715	145	11	25	25	NUM
easat-2715	145	12	]	]	PUNCT
easat-2715	145	13	demonstrates	demonstrate	VERB
easat-2715	145	14	improved	improved	ADJ
easat-2715	145	15	accuracy	accuracy	NOUN
easat-2715	145	16	in	in	ADP
easat-2715	145	17	predicting	predict	VERB
easat-2715	145	18	consumer	consumer	NOUN
easat-2715	145	19	trends	trend	NOUN
easat-2715	145	20	,	,	PUNCT
easat-2715	145	21	which	which	PRON
easat-2715	145	22	correlates	correlate	VERB
easat-2715	145	23	with	with	ADP
easat-2715	145	24	our	our	PRON
easat-2715	145	25	results	result	NOUN
easat-2715	145	26	.	.	PUNCT
easat-2715	146	1	our	our	PRON
easat-2715	146	2	research	research	NOUN
easat-2715	146	3	supports	support	VERB
easat-2715	146	4	balvočiūtė	balvočiūtė	NOUN
easat-2715	146	5	’s	’s	PART
easat-2715	146	6	[	[	X
easat-2715	146	7	26	26	NUM
easat-2715	146	8	]	]	PUNCT
easat-2715	146	9	idea	idea	NOUN
easat-2715	146	10	about	about	ADP
easat-2715	146	11	the	the	DET
easat-2715	146	12	importance	importance	NOUN
easat-2715	146	13	of	of	ADP
easat-2715	146	14	social	social	ADJ
easat-2715	146	15	media	medium	NOUN
easat-2715	146	16	for	for	ADP
easat-2715	146	17	monitoring	monitor	VERB
easat-2715	146	18	consumer	consumer	NOUN
easat-2715	146	19	sentiments	sentiment	NOUN
easat-2715	146	20	,	,	PUNCT
easat-2715	146	21	allowing	allow	VERB
easat-2715	146	22	for	for	ADP
easat-2715	146	23	quick	quick	ADJ
easat-2715	146	24	responses	response	NOUN
easat-2715	146	25	to	to	ADP
easat-2715	146	26	market	market	NOUN
easat-2715	146	27	changes	change	NOUN
easat-2715	146	28	.	.	PUNCT
easat-2715	147	1	compared	compare	VERB
easat-2715	147	2	to	to	ADP
easat-2715	147	3	prdic	prdic	ADJ
easat-2715	147	4	’s	’s	X
easat-2715	147	5	[	[	X
easat-2715	147	6	27	27	NUM
easat-2715	147	7	]	]	PUNCT
easat-2715	147	8	conclusions	conclusion	NOUN
easat-2715	147	9	,	,	PUNCT
easat-2715	147	10	which	which	PRON
easat-2715	147	11	emphasise	emphasise	VERB
easat-2715	147	12	the	the	DET
easat-2715	147	13	flexibility	flexibility	NOUN
easat-2715	147	14	of	of	ADP
easat-2715	147	15	marketing	marketing	NOUN
easat-2715	147	16	strategies	strategy	NOUN
easat-2715	147	17	,	,	PUNCT
easat-2715	147	18	the	the	DET
easat-2715	147	19	research	research	NOUN
easat-2715	147	20	confirms	confirm	VERB
easat-2715	147	21	the	the	DET
easat-2715	147	22	need	need	NOUN
easat-2715	147	23	for	for	ADP
easat-2715	147	24	an	an	DET
easat-2715	147	25	individual	individual	ADJ
easat-2715	147	26	approach	approach	NOUN
easat-2715	147	27	to	to	ADP
easat-2715	147	28	each	each	DET
easat-2715	147	29	market	market	NOUN
easat-2715	147	30	segment	segment	NOUN
easat-2715	147	31	.	.	PUNCT
easat-2715	148	1	[	[	X
easat-2715	148	2	28	28	NUM
easat-2715	148	3	]	]	PUNCT
easat-2715	148	4	points	point	NOUN
easat-2715	148	5	to	to	ADP
easat-2715	148	6	the	the	DET
easat-2715	148	7	importance	importance	NOUN
easat-2715	148	8	of	of	ADP
easat-2715	148	9	digital	digital	ADJ
easat-2715	148	10	infrastructure	infrastructure	NOUN
easat-2715	148	11	for	for	ADP
easat-2715	148	12	automating	automate	VERB
easat-2715	148	13	data	datum	NOUN
easat-2715	148	14	analysis	analysis	NOUN
easat-2715	148	15	,	,	PUNCT
easat-2715	148	16	which	which	PRON
easat-2715	148	17	is	be	AUX
easat-2715	148	18	confirmed	confirm	VERB
easat-2715	148	19	by	by	ADP
easat-2715	148	20	the	the	DET
easat-2715	148	21	results	result	NOUN
easat-2715	148	22	on	on	ADP
easat-2715	148	23	improving	improve	VERB
easat-2715	148	24	the	the	DET
easat-2715	148	25	effectiveness	effectiveness	NOUN
easat-2715	148	26	of	of	ADP
easat-2715	148	27	marketing	marketing	NOUN
easat-2715	148	28	campaigns	campaign	NOUN
easat-2715	148	29	.	.	PUNCT
easat-2715	149	1	according	accord	VERB
easat-2715	149	2	to	to	ADP
easat-2715	149	3	[	[	X
easat-2715	149	4	29	29	NUM
easat-2715	149	5	]	]	PUNCT
easat-2715	149	6	,	,	PUNCT
easat-2715	149	7	investments	investment	NOUN
easat-2715	149	8	in	in	ADP
easat-2715	149	9	analytical	analytical	ADJ
easat-2715	149	10	platforms	platform	NOUN
easat-2715	149	11	are	be	AUX
easat-2715	149	12	critically	critically	ADV
easat-2715	149	13	important	important	ADJ
easat-2715	149	14	for	for	ADP
easat-2715	149	15	successful	successful	ADJ
easat-2715	149	16	marketing	marketing	NOUN
easat-2715	149	17	research	research	NOUN
easat-2715	149	18	.	.	PUNCT
easat-2715	150	1	iqbal	iqbal	PROPN
easat-2715	150	2	’s	’s	PART
easat-2715	151	1	[	[	X
easat-2715	151	2	30	30	NUM
easat-2715	151	3	]	]	PUNCT
easat-2715	151	4	analysis	analysis	NOUN
easat-2715	151	5	highlights	highlight	NOUN
easat-2715	151	6	the	the	DET
easat-2715	151	7	importance	importance	NOUN
easat-2715	151	8	of	of	ADP
easat-2715	151	9	modern	modern	ADJ
easat-2715	151	10	software	software	NOUN
easat-2715	151	11	for	for	ADP
easat-2715	151	12	data	datum	NOUN
easat-2715	151	13	analysis	analysis	NOUN
easat-2715	151	14	,	,	PUNCT
easat-2715	151	15	supported	support	VERB
easat-2715	151	16	by	by	ADP
easat-2715	151	17	our	our	PRON
easat-2715	151	18	results	result	NOUN
easat-2715	151	19	on	on	ADP
easat-2715	151	20	the	the	DET
easat-2715	151	21	need	need	NOUN
easat-2715	151	22	for	for	ADP
easat-2715	151	23	its	its	PRON
easat-2715	151	24	integration	integration	NOUN
easat-2715	151	25	into	into	ADP
easat-2715	151	26	business	business	NOUN
easat-2715	151	27	processes	process	NOUN
easat-2715	151	28	.	.	PUNCT
easat-2715	152	1	at	at	ADP
easat-2715	152	2	the	the	DET
easat-2715	152	3	same	same	ADJ
easat-2715	152	4	time	time	NOUN
easat-2715	152	5	,	,	PUNCT
easat-2715	152	6	gülmez	gülmez	PROPN
easat-2715	152	7	’s	’s	PART
easat-2715	153	1	[	[	X
easat-2715	153	2	31	31	NUM
easat-2715	153	3	]	]	PUNCT
easat-2715	153	4	work	work	NOUN
easat-2715	153	5	emphasises	emphasise	VERB
easat-2715	153	6	the	the	DET
easat-2715	153	7	use	use	NOUN
easat-2715	153	8	of	of	ADP
easat-2715	153	9	automated	automate	VERB
easat-2715	153	10	systems	system	NOUN
easat-2715	153	11	,	,	PUNCT
easat-2715	153	12	prompting	prompt	VERB
easat-2715	153	13	the	the	DET
easat-2715	153	14	consideration	consideration	NOUN
easat-2715	153	15	of	of	ADP
easat-2715	153	16	the	the	DET
easat-2715	153	17	latest	late	ADJ
easat-2715	153	18	technologies	technology	NOUN
easat-2715	153	19	for	for	ADP
easat-2715	153	20	marketing	marketing	NOUN
easat-2715	153	21	research	research	NOUN
easat-2715	153	22	.	.	PUNCT
easat-2715	154	1	hery	hery	PROPN
easat-2715	154	2	’s	’s	PART
easat-2715	155	1	[	[	X
easat-2715	155	2	32	32	NUM
easat-2715	155	3	]	]	PUNCT
easat-2715	155	4	hypothesis	hypothesis	NOUN
easat-2715	155	5	regarding	regard	VERB
easat-2715	155	6	integrating	integrate	VERB
easat-2715	155	7	digital	digital	ADJ
easat-2715	155	8	tools	tool	NOUN
easat-2715	155	9	into	into	ADP
easat-2715	155	10	all	all	DET
easat-2715	155	11	aspects	aspect	NOUN
easat-2715	155	12	of	of	ADP
easat-2715	155	13	marketing	marketing	NOUN
easat-2715	155	14	research	research	NOUN
easat-2715	155	15	is	be	AUX
easat-2715	155	16	confirmed	confirm	VERB
easat-2715	155	17	by	by	ADP
easat-2715	155	18	the	the	DET
easat-2715	155	19	results	result	NOUN
easat-2715	155	20	.	.	PUNCT
easat-2715	156	1	simion	simion	NOUN
easat-2715	156	2	’s	’s	PART
easat-2715	157	1	[	[	X
easat-2715	157	2	33	33	NUM
easat-2715	157	3	]	]	PUNCT
easat-2715	157	4	idea	idea	NOUN
easat-2715	157	5	about	about	ADP
easat-2715	157	6	the	the	DET
easat-2715	157	7	effectiveness	effectiveness	NOUN
easat-2715	157	8	of	of	ADP
easat-2715	157	9	online	online	ADJ
easat-2715	157	10	surveys	survey	NOUN
easat-2715	157	11	and	and	CCONJ
easat-2715	157	12	web	web	NOUN
easat-2715	157	13	analytics	analytic	NOUN
easat-2715	157	14	for	for	ADP
easat-2715	157	15	collecting	collect	VERB
easat-2715	157	16	consumer	consumer	NOUN
easat-2715	157	17	data	datum	NOUN
easat-2715	157	18	is	be	AUX
easat-2715	157	19	based	base	VERB
easat-2715	157	20	on	on	ADP
easat-2715	157	21	the	the	DET
easat-2715	157	22	use	use	NOUN
easat-2715	157	23	of	of	ADP
easat-2715	157	24	automated	automate	VERB
easat-2715	157	25	systems	system	NOUN
easat-2715	157	26	.	.	PUNCT
easat-2715	158	1	despite	despite	SCONJ
easat-2715	158	2	the	the	DET
easat-2715	158	3	high	high	ADJ
easat-2715	158	4	assessment	assessment	NOUN
easat-2715	158	5	of	of	ADP
easat-2715	158	6	the	the	DET
easat-2715	158	7	effectiveness	effectiveness	NOUN
easat-2715	158	8	of	of	ADP
easat-2715	158	9	digital	digital	ADJ
easat-2715	158	10	tools	tool	NOUN
easat-2715	158	11	,	,	PUNCT
easat-2715	158	12	as	as	SCONJ
easat-2715	158	13	noted	note	VERB
easat-2715	158	14	in	in	ADP
easat-2715	158	15	[	[	X
easat-2715	158	16	34	34	NUM
easat-2715	158	17	]	]	X
easat-2715	158	18	research	research	NOUN
easat-2715	158	19	,	,	PUNCT
easat-2715	158	20	ensuring	ensure	VERB
easat-2715	158	21	consumer	consumer	NOUN
easat-2715	158	22	data	datum	NOUN
easat-2715	158	23	privacy	privacy	NOUN
easat-2715	158	24	and	and	CCONJ
easat-2715	158	25	ethical	ethical	ADJ
easat-2715	158	26	use	use	NOUN
easat-2715	158	27	remains	remain	VERB
easat-2715	158	28	critically	critically	ADV
easat-2715	158	29	important	important	ADJ
easat-2715	158	30	.	.	PUNCT
easat-2715	159	1	therefore	therefore	ADV
easat-2715	159	2	,	,	PUNCT
easat-2715	159	3	marketing	marketing	NOUN
easat-2715	159	4	research	research	NOUN
easat-2715	159	5	in	in	ADP
easat-2715	159	6	the	the	DET
easat-2715	159	7	context	context	NOUN
easat-2715	159	8	of	of	ADP
easat-2715	159	9	society	society	NOUN
easat-2715	159	10	’s	’s	PART
easat-2715	159	11	digital	digital	ADJ
easat-2715	159	12	transformation	transformation	NOUN
easat-2715	159	13	is	be	AUX
easat-2715	159	14	critically	critically	ADV
easat-2715	159	15	important	important	ADJ
easat-2715	159	16	,	,	PUNCT
easat-2715	159	17	but	but	CCONJ
easat-2715	159	18	the	the	DET
easat-2715	159	19	achievement	achievement	NOUN
easat-2715	159	20	methods	method	NOUN
easat-2715	159	21	require	require	VERB
easat-2715	159	22	further	further	ADJ
easat-2715	159	23	research	research	NOUN
easat-2715	159	24	[	[	X
easat-2715	159	25	35	35	NUM
easat-2715	159	26	]	]	SYM
easat-2715	159	27	.	.	PUNCT
easat-2715	160	1	7	7	X
easat-2715	160	2	.	.	X
easat-2715	160	3	conclusion	conclusion	NOUN
easat-2715	160	4	thus	thus	ADV
easat-2715	160	5	,	,	PUNCT
easat-2715	160	6	the	the	DET
easat-2715	160	7	study	study	NOUN
easat-2715	160	8	of	of	ADP
easat-2715	160	9	the	the	DET
easat-2715	160	10	features	feature	NOUN
easat-2715	160	11	of	of	ADP
easat-2715	160	12	marketing	marketing	NOUN
easat-2715	160	13	research	research	NOUN
easat-2715	160	14	showed	show	VERB
easat-2715	160	15	that	that	SCONJ
easat-2715	160	16	implementing	implement	VERB
easat-2715	160	17	the	the	DET
easat-2715	160	18	latest	late	ADJ
easat-2715	160	19	technologies	technology	NOUN
easat-2715	160	20	significantly	significantly	ADV
easat-2715	160	21	increases	increase	VERB
easat-2715	160	22	the	the	DET
easat-2715	160	23	effectiveness	effectiveness	NOUN
easat-2715	160	24	and	and	CCONJ
easat-2715	160	25	accuracy	accuracy	NOUN
easat-2715	160	26	of	of	ADP
easat-2715	160	27	marketing	marketing	NOUN
easat-2715	160	28	campaigns	campaign	NOUN
easat-2715	160	29	.	.	PUNCT
easat-2715	161	1	it	it	PRON
easat-2715	161	2	was	be	AUX
easat-2715	161	3	found	find	VERB
easat-2715	161	4	that	that	SCONJ
easat-2715	161	5	big	big	ADJ
easat-2715	161	6	data	datum	NOUN
easat-2715	161	7	allows	allow	VERB
easat-2715	161	8	companies	company	NOUN
easat-2715	161	9	to	to	PART
easat-2715	161	10	understand	understand	VERB
easat-2715	161	11	consumer	consumer	NOUN
easat-2715	161	12	behaviour	behaviour	NOUN
easat-2715	161	13	better	well	ADV
easat-2715	161	14	and	and	CCONJ
easat-2715	161	15	predict	predict	VERB
easat-2715	161	16	market	market	NOUN
easat-2715	161	17	trends	trend	NOUN
easat-2715	161	18	.	.	PUNCT
easat-2715	162	1	social	social	ADJ
easat-2715	162	2	media	medium	NOUN
easat-2715	162	3	analytics	analytic	NOUN
easat-2715	162	4	allows	allow	VERB
easat-2715	162	5	real	real	ADJ
easat-2715	162	6	-	-	PUNCT
easat-2715	162	7	time	time	NOUN
easat-2715	162	8	monitoring	monitoring	NOUN
easat-2715	162	9	of	of	ADP
easat-2715	162	10	consumer	consumer	NOUN
easat-2715	162	11	sentiments	sentiment	NOUN
easat-2715	162	12	and	and	CCONJ
easat-2715	162	13	preferences	preference	NOUN
easat-2715	162	14	,	,	PUNCT
easat-2715	162	15	allowing	allow	VERB
easat-2715	162	16	for	for	ADP
easat-2715	162	17	quick	quick	ADJ
easat-2715	162	18	responses	response	NOUN
easat-2715	162	19	to	to	ADP
easat-2715	162	20	market	market	NOUN
easat-2715	162	21	changes	change	NOUN
easat-2715	162	22	.	.	PUNCT
easat-2715	163	1	using	use	VERB
easat-2715	163	2	big	big	ADJ
easat-2715	163	3	data	datum	NOUN
easat-2715	163	4	and	and	CCONJ
easat-2715	163	5	automated	automate	VERB
easat-2715	163	6	analysis	analysis	NOUN
easat-2715	163	7	systems	system	NOUN
easat-2715	163	8	increases	increase	VERB
easat-2715	163	9	the	the	DET
easat-2715	163	10	efficiency	efficiency	NOUN
easat-2715	163	11	of	of	ADP
easat-2715	163	12	marketing	marketing	NOUN
easat-2715	163	13	campaigns	campaign	NOUN
easat-2715	163	14	,	,	PUNCT
easat-2715	163	15	saving	save	VERB
easat-2715	163	16	resources	resource	NOUN
easat-2715	163	17	and	and	CCONJ
easat-2715	163	18	time	time	NOUN
easat-2715	163	19	.	.	PUNCT
easat-2715	164	1	the	the	DET
easat-2715	164	2	implementation	implementation	NOUN
easat-2715	164	3	of	of	ADP
easat-2715	164	4	modern	modern	ADJ
easat-2715	164	5	software	software	NOUN
easat-2715	164	6	and	and	CCONJ
easat-2715	164	7	analytical	analytical	ADJ
easat-2715	164	8	platforms	platform	NOUN
easat-2715	164	9	is	be	AUX
easat-2715	164	10	critically	critically	ADV
easat-2715	164	11	important	important	ADJ
easat-2715	164	12	for	for	ADP
easat-2715	164	13	the	the	DET
easat-2715	164	14	successful	successful	ADJ
easat-2715	164	15	conduct	conduct	NOUN
easat-2715	164	16	of	of	ADP
easat-2715	164	17	marketing	marketing	NOUN
easat-2715	164	18	research	research	NOUN
easat-2715	164	19	.	.	PUNCT
easat-2715	165	1	from	from	ADP
easat-2715	165	2	the	the	DET
easat-2715	165	3	analysis	analysis	NOUN
easat-2715	165	4	,	,	PUNCT
easat-2715	165	5	it	it	PRON
easat-2715	165	6	can	can	AUX
easat-2715	165	7	be	be	AUX
easat-2715	165	8	concluded	conclude	VERB
easat-2715	165	9	that	that	SCONJ
easat-2715	165	10	regional	regional	ADJ
easat-2715	165	11	factors	factor	NOUN
easat-2715	165	12	affect	affect	VERB
easat-2715	165	13	global	global	ADJ
easat-2715	165	14	gdp	gdp	NOUN
easat-2715	165	15	through	through	ADP
easat-2715	165	16	the	the	DET
easat-2715	165	17	marketing	marketing	NOUN
easat-2715	165	18	research	research	NOUN
easat-2715	165	19	industry	industry	NOUN
easat-2715	165	20	,	,	PUNCT
easat-2715	165	21	but	but	CCONJ
easat-2715	165	22	this	this	DET
easat-2715	165	23	influence	influence	NOUN
easat-2715	165	24	is	be	AUX
easat-2715	165	25	not	not	PART
easat-2715	165	26	decisive	decisive	ADJ
easat-2715	165	27	.	.	PUNCT
easat-2715	166	1	the	the	DET
easat-2715	166	2	main	main	ADJ
easat-2715	166	3	factor	factor	NOUN
easat-2715	166	4	influencing	influence	VERB
easat-2715	166	5	global	global	ADJ
easat-2715	166	6	gdp	gdp	NOUN
easat-2715	166	7	has	have	AUX
easat-2715	166	8	become	become	VERB
easat-2715	166	9	this	this	DET
easat-2715	166	10	industry	industry	NOUN
easat-2715	166	11	’s	’s	PART
easat-2715	166	12	volume	volume	NOUN
easat-2715	166	13	and	and	CCONJ
easat-2715	166	14	trends	trend	NOUN
easat-2715	166	15	of	of	ADP
easat-2715	166	16	revenues	revenue	NOUN
easat-2715	166	17	.	.	PUNCT
easat-2715	167	1	despite	despite	SCONJ
easat-2715	167	2	the	the	DET
easat-2715	167	3	significant	significant	ADJ
easat-2715	167	4	advantages	advantage	NOUN
easat-2715	167	5	of	of	ADP
easat-2715	167	6	digital	digital	ADJ
easat-2715	167	7	tools	tool	NOUN
easat-2715	167	8	in	in	ADP
easat-2715	167	9	marketing	marketing	NOUN
easat-2715	167	10	research	research	NOUN
easat-2715	167	11	,	,	PUNCT
easat-2715	167	12	numerous	numerous	ADJ
easat-2715	167	13	problems	problem	NOUN
easat-2715	167	14	and	and	CCONJ
easat-2715	167	15	global	global	ADJ
easat-2715	167	16	challenges	challenge	NOUN
easat-2715	167	17	require	require	VERB
easat-2715	167	18	further	further	ADJ
easat-2715	167	19	consideration	consideration	NOUN
easat-2715	167	20	.	.	PUNCT
easat-2715	168	1	one	one	NUM
easat-2715	168	2	of	of	ADP
easat-2715	168	3	the	the	DET
easat-2715	168	4	main	main	ADJ
easat-2715	168	5	problems	problem	NOUN
easat-2715	168	6	is	be	AUX
easat-2715	168	7	ensuring	ensure	VERB
easat-2715	168	8	consumer	consumer	NOUN
easat-2715	168	9	data	datum	NOUN
easat-2715	168	10	’s	’s	PART
easat-2715	168	11	confidentiality	confidentiality	NOUN
easat-2715	168	12	and	and	CCONJ
easat-2715	168	13	ethical	ethical	ADJ
easat-2715	168	14	use	use	NOUN
easat-2715	168	15	,	,	PUNCT
easat-2715	168	16	which	which	PRON
easat-2715	168	17	is	be	AUX
easat-2715	168	18	becoming	become	VERB
easat-2715	168	19	increasingly	increasingly	ADV
easat-2715	168	20	relevant	relevant	ADJ
easat-2715	168	21	in	in	ADP
easat-2715	168	22	the	the	DET
easat-2715	168	23	context	context	NOUN
easat-2715	168	24	of	of	ADP
easat-2715	168	25	the	the	DET
easat-2715	168	26	constant	constant	ADJ
easat-2715	168	27	growth	growth	NOUN
easat-2715	168	28	of	of	ADP
easat-2715	168	29	collected	collect	VERB
easat-2715	168	30	information	information	NOUN
easat-2715	168	31	volumes	volume	NOUN
easat-2715	168	32	.	.	PUNCT
easat-2715	169	1	this	this	DET
easat-2715	169	2	issue	issue	NOUN
easat-2715	169	3	is	be	AUX
easat-2715	169	4	critical	critical	ADJ
easat-2715	169	5	in	in	ADP
easat-2715	169	6	light	light	NOUN
easat-2715	169	7	of	of	ADP
easat-2715	169	8	the	the	DET
easat-2715	169	9	latest	late	ADJ
easat-2715	169	10	regulatory	regulatory	ADJ
easat-2715	169	11	acts	act	NOUN
easat-2715	169	12	and	and	CCONJ
easat-2715	169	13	growing	grow	VERB
easat-2715	169	14	consumer	consumer	NOUN
easat-2715	169	15	concerns	concern	NOUN
easat-2715	169	16	about	about	ADP
easat-2715	169	17	protecting	protect	VERB
easat-2715	169	18	their	their	PRON
easat-2715	169	19	data	datum	NOUN
easat-2715	169	20	.	.	PUNCT
easat-2715	170	1	rapid	rapid	ADJ
easat-2715	170	2	adaptation	adaptation	NOUN
easat-2715	170	3	to	to	ADP
easat-2715	170	4	new	new	ADJ
easat-2715	170	5	technologies	technology	NOUN
easat-2715	170	6	and	and	CCONJ
easat-2715	170	7	data	datum	NOUN
easat-2715	170	8	collection	collection	NOUN
easat-2715	170	9	and	and	CCONJ
easat-2715	170	10	analysis	analysis	NOUN
easat-2715	170	11	methods	method	NOUN
easat-2715	170	12	can	can	AUX
easat-2715	170	13	be	be	AUX
easat-2715	170	14	challenging	challenge	VERB
easat-2715	170	15	for	for	ADP
easat-2715	170	16	many	many	ADJ
easat-2715	170	17	companies	company	NOUN
easat-2715	170	18	,	,	PUNCT
easat-2715	170	19	especially	especially	ADV
easat-2715	170	20	those	those	PRON
easat-2715	170	21	that	that	PRON
easat-2715	170	22	do	do	AUX
easat-2715	170	23	not	not	PART
easat-2715	170	24	have	have	VERB
easat-2715	170	25	sufficient	sufficient	ADJ
easat-2715	170	26	technical	technical	ADJ
easat-2715	170	27	and	and	CCONJ
easat-2715	170	28	financial	financial	ADJ
easat-2715	170	29	resources	resource	NOUN
easat-2715	170	30	to	to	PART
easat-2715	170	31	implement	implement	VERB
easat-2715	170	32	these	these	DET
easat-2715	170	33	innovations	innovation	NOUN
easat-2715	170	34	.	.	PUNCT
easat-2715	171	1	it	it	PRON
easat-2715	171	2	is	be	AUX
easat-2715	171	3	essential	essential	ADJ
easat-2715	171	4	to	to	PART
easat-2715	171	5	consider	consider	VERB
easat-2715	171	6	the	the	DET
easat-2715	171	7	problem	problem	NOUN
easat-2715	171	8	of	of	ADP
easat-2715	171	9	digital	digital	ADJ
easat-2715	171	10	inequality	inequality	NOUN
easat-2715	171	11	,	,	PUNCT
easat-2715	171	12	where	where	SCONJ
easat-2715	171	13	not	not	PART
easat-2715	171	14	all	all	DET
easat-2715	171	15	companies	company	NOUN
easat-2715	171	16	and	and	CCONJ
easat-2715	171	17	regions	region	NOUN
easat-2715	171	18	have	have	VERB
easat-2715	171	19	equal	equal	ADJ
easat-2715	171	20	access	access	NOUN
easat-2715	171	21	to	to	ADP
easat-2715	171	22	modern	modern	ADJ
easat-2715	171	23	technologies	technology	NOUN
easat-2715	171	24	and	and	CCONJ
easat-2715	171	25	tools	tool	NOUN
easat-2715	171	26	for	for	ADP
easat-2715	171	27	marketing	marketing	NOUN
easat-2715	171	28	research	research	NOUN
easat-2715	171	29	,	,	PUNCT
easat-2715	171	30	which	which	PRON
easat-2715	171	31	can	can	AUX
easat-2715	171	32	create	create	VERB
easat-2715	171	33	significant	significant	ADJ
easat-2715	171	34	barriers	barrier	NOUN
easat-2715	171	35	to	to	ADP
easat-2715	171	36	effective	effective	ADJ
easat-2715	171	37	business	business	NOUN
easat-2715	171	38	conduct	conduct	NOUN
easat-2715	171	39	.	.	PUNCT
easat-2715	172	1	several	several	ADJ
easat-2715	172	2	managerial	managerial	ADJ
easat-2715	172	3	decisions	decision	NOUN
easat-2715	172	4	need	need	VERB
easat-2715	172	5	to	to	PART
easat-2715	172	6	be	be	AUX
easat-2715	172	7	implemented	implement	VERB
easat-2715	172	8	to	to	PART
easat-2715	172	9	overcome	overcome	VERB
easat-2715	172	10	existing	exist	VERB
easat-2715	172	11	challenges	challenge	NOUN
easat-2715	172	12	and	and	CCONJ
easat-2715	172	13	ensure	ensure	VERB
easat-2715	172	14	the	the	DET
easat-2715	172	15	maximum	maximum	ADJ
easat-2715	172	16	effectiveness	effectiveness	NOUN
easat-2715	172	17	of	of	ADP
easat-2715	172	18	marketing	marketing	NOUN
easat-2715	172	19	research	research	NOUN
easat-2715	172	20	.	.	PUNCT
easat-2715	173	1	first	first	ADV
easat-2715	173	2	,	,	PUNCT
easat-2715	173	3	companies	company	NOUN
easat-2715	173	4	should	should	AUX
easat-2715	173	5	train	train	VERB
easat-2715	173	6	and	and	CCONJ
easat-2715	173	7	upgrade	upgrade	VERB
easat-2715	173	8	their	their	PRON
easat-2715	173	9	employees	employee	NOUN
easat-2715	173	10	’	’	PART
easat-2715	173	11	skills	skill	NOUN
easat-2715	173	12	to	to	PART
easat-2715	173	13	use	use	VERB
easat-2715	173	14	the	the	DET
easat-2715	173	15	latest	late	ADJ
easat-2715	173	16	technologies	technology	NOUN
easat-2715	173	17	and	and	CCONJ
easat-2715	173	18	tools	tool	NOUN
easat-2715	173	19	effectively	effectively	ADV
easat-2715	173	20	.	.	PUNCT
easat-2715	174	1	second	second	ADV
easat-2715	174	2	,	,	PUNCT
easat-2715	174	3	it	it	PRON
easat-2715	174	4	is	be	AUX
easat-2715	174	5	essential	essential	ADJ
easat-2715	174	6	to	to	PART
easat-2715	174	7	develop	develop	VERB
easat-2715	174	8	and	and	CCONJ
easat-2715	174	9	implement	implement	VERB
easat-2715	174	10	policies	policy	NOUN
easat-2715	174	11	to	to	PART
easat-2715	174	12	ensure	ensure	VERB
easat-2715	174	13	consumer	consumer	NOUN
easat-2715	174	14	data	datum	NOUN
easat-2715	174	15	’s	’s	PART
easat-2715	174	16	confidentiality	confidentiality	NOUN
easat-2715	174	17	and	and	CCONJ
easat-2715	174	18	ethical	ethical	ADJ
easat-2715	174	19	use	use	NOUN
easat-2715	174	20	,	,	PUNCT
easat-2715	174	21	adhering	adhere	VERB
easat-2715	174	22	to	to	ADP
easat-2715	174	23	international	international	ADJ
easat-2715	174	24	standards	standard	NOUN
easat-2715	174	25	and	and	CCONJ
easat-2715	174	26	regulatory	regulatory	ADJ
easat-2715	174	27	acts	act	NOUN
easat-2715	174	28	.	.	PUNCT
easat-2715	175	1	governments	government	NOUN
easat-2715	175	2	and	and	CCONJ
easat-2715	175	3	international	international	ADJ
easat-2715	175	4	organisations	organisation	NOUN
easat-2715	175	5	should	should	AUX
easat-2715	175	6	contribute	contribute	VERB
easat-2715	175	7	to	to	ADP
easat-2715	175	8	reducing	reduce	VERB
easat-2715	175	9	digital	digital	ADJ
easat-2715	175	10	inequality	inequality	NOUN
easat-2715	175	11	by	by	ADP
easat-2715	175	12	investing	invest	VERB
easat-2715	175	13	in	in	ADP
easat-2715	175	14	infrastructure	infrastructure	NOUN
easat-2715	175	15	and	and	CCONJ
easat-2715	175	16	supporting	support	VERB
easat-2715	175	17	small	small	ADJ
easat-2715	175	18	and	and	CCONJ
easat-2715	175	19	medium	medium	ADJ
easat-2715	175	20	-	-	PUNCT
easat-2715	175	21	sized	sized	ADJ
easat-2715	175	22	businesses	business	NOUN
easat-2715	175	23	in	in	ADP
easat-2715	175	24	implementing	implement	VERB
easat-2715	175	25	the	the	DET
easat-2715	175	26	latest	late	ADJ
easat-2715	175	27	technologies	technology	NOUN
easat-2715	175	28	.	.	PUNCT
easat-2715	176	1	companies	company	NOUN
easat-2715	176	2	should	should	AUX
easat-2715	176	3	apply	apply	VERB
easat-2715	176	4	a	a	DET
easat-2715	176	5	comprehensive	comprehensive	ADJ
easat-2715	176	6	approach	approach	NOUN
easat-2715	176	7	to	to	ADP
easat-2715	176	8	marketing	marketing	NOUN
easat-2715	176	9	research	research	NOUN
easat-2715	176	10	,	,	PUNCT
easat-2715	176	11	integrating	integrate	VERB
easat-2715	176	12	traditional	traditional	ADJ
easat-2715	176	13	methodologies	methodology	NOUN
easat-2715	176	14	with	with	ADP
easat-2715	176	15	modern	modern	ADJ
easat-2715	176	16	digital	digital	ADJ
easat-2715	176	17	tools	tool	NOUN
easat-2715	176	18	to	to	PART
easat-2715	176	19	obtain	obtain	VERB
easat-2715	176	20	the	the	DET
easat-2715	176	21	3359	3359	NUM
easat-2715	176	22	edelweiss	edelweiss	PROPN
easat-2715	176	23	applied	apply	VERB
easat-2715	176	24	science	science	NOUN
easat-2715	176	25	and	and	CCONJ
easat-2715	176	26	technology	technology	NOUN
easat-2715	176	27	issn	issn	PROPN
easat-2715	176	28	:	:	PUNCT
easat-2715	176	29	2576	2576	NUM
easat-2715	176	30	-	-	SYM
easat-2715	176	31	8484	8484	NUM
easat-2715	176	32	vol	vol	NOUN
easat-2715	176	33	.	.	PROPN
easat-2715	177	1	8	8	NUM
easat-2715	177	2	,	,	PUNCT
easat-2715	177	3	no	no	INTJ
easat-2715	177	4	.	.	NOUN
easat-2715	177	5	6	6	NUM
easat-2715	177	6	:	:	SYM
easat-2715	177	7	3351	3351	NUM
easat-2715	177	8	-	-	SYM
easat-2715	177	9	3360	3360	NUM
easat-2715	177	10	,	,	PUNCT
easat-2715	177	11	2024	2024	NUM
easat-2715	177	12	doi	doi	NOUN
easat-2715	177	13	:	:	PUNCT
easat-2715	177	14	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	177	15	©	©	NOUN
easat-2715	177	16	2024	2024	NUM
easat-2715	177	17	by	by	ADP
easat-2715	177	18	the	the	DET
easat-2715	177	19	authors	author	NOUN
easat-2715	177	20	;	;	PUNCT
easat-2715	177	21	licensee	licensee	PROPN
easat-2715	177	22	learning	learning	NOUN
easat-2715	177	23	gate	gate	VERB
easat-2715	177	24	most	most	ADV
easat-2715	177	25	accurate	accurate	ADJ
easat-2715	177	26	and	and	CCONJ
easat-2715	177	27	complete	complete	ADJ
easat-2715	177	28	market	market	NOUN
easat-2715	177	29	and	and	CCONJ
easat-2715	177	30	consumer	consumer	NOUN
easat-2715	177	31	data	datum	NOUN
easat-2715	177	32	.	.	PUNCT
easat-2715	178	1	this	this	DET
easat-2715	178	2	approach	approach	NOUN
easat-2715	178	3	will	will	AUX
easat-2715	178	4	ensure	ensure	VERB
easat-2715	178	5	competitiveness	competitiveness	NOUN
easat-2715	178	6	and	and	CCONJ
easat-2715	178	7	sustainable	sustainable	ADJ
easat-2715	178	8	business	business	NOUN
easat-2715	178	9	development	development	NOUN
easat-2715	178	10	in	in	ADP
easat-2715	178	11	the	the	DET
easat-2715	178	12	digital	digital	ADJ
easat-2715	178	13	economy	economy	NOUN
easat-2715	178	14	.	.	PUNCT
easat-2715	179	1	copyright	copyright	NOUN
easat-2715	179	2	:	:	PUNCT
easat-2715	179	3	©	©	PROPN
easat-2715	179	4	2024	2024	NUM
easat-2715	179	5	by	by	ADP
easat-2715	179	6	the	the	DET
easat-2715	179	7	authors	author	NOUN
easat-2715	179	8	.	.	PUNCT
easat-2715	180	1	this	this	DET
easat-2715	180	2	article	article	NOUN
easat-2715	180	3	is	be	AUX
easat-2715	180	4	an	an	DET
easat-2715	180	5	open	open	ADJ
easat-2715	180	6	access	access	NOUN
easat-2715	180	7	article	article	NOUN
easat-2715	180	8	distributed	distribute	VERB
easat-2715	180	9	under	under	ADP
easat-2715	180	10	the	the	DET
easat-2715	180	11	terms	term	NOUN
easat-2715	180	12	and	and	CCONJ
easat-2715	180	13	conditions	condition	NOUN
easat-2715	180	14	of	of	ADP
easat-2715	180	15	the	the	DET
easat-2715	180	16	creative	creative	ADJ
easat-2715	180	17	commons	common	NOUN
easat-2715	180	18	attribution	attribution	NOUN
easat-2715	180	19	(	(	PUNCT
easat-2715	180	20	cc	cc	NOUN
easat-2715	180	21	by	by	ADP
easat-2715	180	22	)	)	PUNCT
easat-2715	180	23	license	license	NOUN
easat-2715	180	24	(	(	PUNCT
easat-2715	180	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-2715	180	26	)	)	PUNCT
easat-2715	180	27	.	.	PUNCT
easat-2715	181	1	references	reference	NOUN
easat-2715	181	2	[	[	X
easat-2715	181	3	1	1	NUM
easat-2715	181	4	]	]	PUNCT
easat-2715	181	5	f.	f.	PROPN
easat-2715	181	6	zekavoti	zekavoti	PROPN
easat-2715	181	7	,	,	PUNCT
easat-2715	181	8	l.	l.	PROPN
easat-2715	181	9	andrevaj	andrevaj	PROPN
easat-2715	181	10	and	and	CCONJ
easat-2715	181	11	s.	s.	PROPN
easat-2715	181	12	z.	z.	PROPN
easat-2715	181	13	joy	joy	PROPN
easat-2715	181	14	,	,	PUNCT
easat-2715	181	15	“	"	PUNCT
easat-2715	181	16	designing	design	VERB
easat-2715	181	17	a	a	DET
easat-2715	181	18	health	health	NOUN
easat-2715	181	19	tourism	tourism	NOUN
easat-2715	181	20	marketing	marketing	NOUN
easat-2715	181	21	model	model	NOUN
easat-2715	181	22	in	in	ADP
easat-2715	181	23	health	health	NOUN
easat-2715	181	24	villages	village	NOUN
easat-2715	181	25	”	"	PUNCT
easat-2715	181	26	,	,	PUNCT
easat-2715	181	27	iranian	iranian	ADJ
easat-2715	181	28	journal	journal	PROPN
easat-2715	181	29	of	of	ADP
easat-2715	181	30	health	health	PROPN
easat-2715	181	31	education	education	NOUN
easat-2715	181	32	and	and	CCONJ
easat-2715	181	33	health	health	NOUN
easat-2715	181	34	promotion	promotion	NOUN
easat-2715	181	35	,	,	PUNCT
easat-2715	181	36	vol	vol	NOUN
easat-2715	181	37	.	.	PROPN
easat-2715	182	1	11	11	NUM
easat-2715	182	2	,	,	PUNCT
easat-2715	182	3	no	no	INTJ
easat-2715	182	4	.	.	NOUN
easat-2715	182	5	1	1	NUM
easat-2715	182	6	,	,	PUNCT
easat-2715	182	7	pp	pp	ADJ
easat-2715	182	8	.	.	PUNCT
easat-2715	183	1	81–93	81–93	NUM
easat-2715	183	2	,	,	PUNCT
easat-2715	183	3	2023	2023	NUM
easat-2715	183	4	.	.	PUNCT
easat-2715	184	1	https://doi.org/10.52547/ijhehp.11.1.81	https://doi.org/10.52547/ijhehp.11.1.81	NOUN
easat-2715	185	1	[	[	X
easat-2715	185	2	2	2	NUM
easat-2715	185	3	]	]	PUNCT
easat-2715	185	4	a.	a.	NOUN
easat-2715	185	5	gurunathan	gurunathan	NOUN
easat-2715	185	6	and	and	CCONJ
easat-2715	185	7	k.	k.	PROPN
easat-2715	185	8	s.	s.	PROPN
easat-2715	185	9	lakshmi	lakshmi	PROPN
easat-2715	185	10	,	,	PUNCT
easat-2715	185	11	“	"	PUNCT
easat-2715	185	12	exploring	explore	VERB
easat-2715	185	13	the	the	DET
easat-2715	185	14	perceptions	perception	NOUN
easat-2715	185	15	of	of	ADP
easat-2715	185	16	generations	generation	NOUN
easat-2715	185	17	x	x	X
easat-2715	185	18	,	,	PUNCT
easat-2715	185	19	y	y	PROPN
easat-2715	185	20	and	and	CCONJ
easat-2715	185	21	z	z	PROPN
easat-2715	185	22	about	about	ADP
easat-2715	185	23	online	online	ADJ
easat-2715	185	24	platforms	platform	NOUN
easat-2715	185	25	and	and	CCONJ
easat-2715	185	26	digital	digital	ADJ
easat-2715	185	27	marketing	marketing	NOUN
easat-2715	185	28	activities	activity	NOUN
easat-2715	185	29	–	–	PUNCT
easat-2715	185	30	a	a	DET
easat-2715	185	31	focus	focus	NOUN
easat-2715	185	32	-	-	PUNCT
easat-2715	185	33	group	group	NOUN
easat-2715	185	34	discussion	discussion	NOUN
easat-2715	185	35	based	base	VERB
easat-2715	185	36	study	study	NOUN
easat-2715	185	37	”	"	PUNCT
easat-2715	185	38	,	,	PUNCT
easat-2715	185	39	international	international	ADJ
easat-2715	185	40	journal	journal	NOUN
easat-2715	185	41	of	of	ADP
easat-2715	185	42	professional	professional	PROPN
easat-2715	185	43	business	business	PROPN
easat-2715	185	44	review	review	PROPN
easat-2715	185	45	,	,	PUNCT
easat-2715	185	46	vol	vol	NOUN
easat-2715	185	47	.	.	PROPN
easat-2715	185	48	8	8	NUM
easat-2715	185	49	,	,	PUNCT
easat-2715	185	50	no	no	INTJ
easat-2715	185	51	.	.	NOUN
easat-2715	185	52	5	5	NUM
easat-2715	185	53	,	,	PUNCT
easat-2715	185	54	e02122	e02122	PROPN
easat-2715	185	55	,	,	PUNCT
easat-2715	185	56	2023	2023	NUM
easat-2715	185	57	.	.	PUNCT
easat-2715	186	1	https://doi.org/10.26668/businessreview/2023.v8i5.2122	https://doi.org/10.26668/businessreview/2023.v8i5.2122	NOUN
easat-2715	186	2	[	[	X
easat-2715	186	3	3	3	X
easat-2715	186	4	]	]	PUNCT
easat-2715	186	5	v.	v.	ADP
easat-2715	186	6	klochan	klochan	PROPN
easat-2715	186	7	,	,	PUNCT
easat-2715	186	8	i.	i.	NOUN
easat-2715	186	9	piliaiev	piliaiev	PROPN
easat-2715	186	10	,	,	PUNCT
easat-2715	186	11	t.	t.	PROPN
easat-2715	186	12	sydorenko	sydorenko	PROPN
easat-2715	186	13	,	,	PUNCT
easat-2715	186	14	v.	v.	ADP
easat-2715	186	15	khomutenko	khomutenko	PROPN
easat-2715	186	16	,	,	PUNCT
easat-2715	186	17	a.	a.	NOUN
easat-2715	186	18	solomko	solomko	NOUN
easat-2715	186	19	and	and	CCONJ
easat-2715	186	20	a.	a.	NOUN
easat-2715	186	21	tkachuk	tkachuk	NOUN
easat-2715	186	22	,	,	PUNCT
easat-2715	186	23	“	"	PUNCT
easat-2715	186	24	digital	digital	ADJ
easat-2715	186	25	platforms	platform	NOUN
easat-2715	186	26	as	as	ADP
easat-2715	186	27	a	a	DET
easat-2715	186	28	tool	tool	NOUN
easat-2715	186	29	for	for	ADP
easat-2715	186	30	the	the	DET
easat-2715	186	31	transformation	transformation	NOUN
easat-2715	186	32	of	of	ADP
easat-2715	186	33	strategic	strategic	ADJ
easat-2715	186	34	consulting	consulting	NOUN
easat-2715	186	35	in	in	ADP
easat-2715	186	36	public	public	ADJ
easat-2715	186	37	administration	administration	NOUN
easat-2715	186	38	”	"	PUNCT
easat-2715	186	39	,	,	PUNCT
easat-2715	186	40	journal	journal	NOUN
easat-2715	186	41	of	of	ADP
easat-2715	186	42	information	information	NOUN
easat-2715	186	43	technology	technology	NOUN
easat-2715	186	44	management	management	NOUN
easat-2715	186	45	,	,	PUNCT
easat-2715	186	46	vol	vol	NOUN
easat-2715	186	47	.	.	PROPN
easat-2715	186	48	13	13	NUM
easat-2715	186	49	,	,	PUNCT
easat-2715	186	50	pp	pp	ADJ
easat-2715	186	51	.	.	PUNCT
easat-2715	186	52	42–61	42–61	NUM
easat-2715	186	53	,	,	PUNCT
easat-2715	186	54	2021	2021	NUM
easat-2715	186	55	.	.	PUNCT
easat-2715	187	1	https://doi.org/10.22059/jitm.2021.80736	https://doi.org/10.22059/jitm.2021.80736	PROPN
easat-2715	188	1	[	[	X
easat-2715	188	2	4	4	X
easat-2715	188	3	]	]	PUNCT
easat-2715	188	4	s.	s.	PROPN
easat-2715	188	5	dey	dey	PROPN
easat-2715	188	6	and	and	CCONJ
easat-2715	188	7	p.	p.	PROPN
easat-2715	188	8	k.	k.	PROPN
easat-2715	189	1	singh	singh	PROPN
easat-2715	189	2	,	,	PUNCT
easat-2715	189	3	“	"	PUNCT
easat-2715	189	4	market	market	NOUN
easat-2715	189	5	participation	participation	NOUN
easat-2715	189	6	,	,	PUNCT
easat-2715	189	7	market	market	NOUN
easat-2715	189	8	impact	impact	NOUN
easat-2715	189	9	and	and	CCONJ
easat-2715	189	10	marketing	marketing	NOUN
easat-2715	189	11	efficiency	efficiency	NOUN
easat-2715	189	12	:	:	PUNCT
easat-2715	189	13	an	an	DET
easat-2715	189	14	integrated	integrated	ADJ
easat-2715	189	15	market	market	NOUN
easat-2715	189	16	research	research	NOUN
easat-2715	189	17	on	on	ADP
easat-2715	189	18	smallholder	smallholder	NOUN
easat-2715	189	19	paddy	paddy	NOUN
easat-2715	189	20	farmers	farmer	NOUN
easat-2715	189	21	from	from	ADP
easat-2715	189	22	eastern	eastern	PROPN
easat-2715	189	23	india	india	PROPN
easat-2715	189	24	”	"	PUNCT
easat-2715	189	25	,	,	PUNCT
easat-2715	189	26	journal	journal	NOUN
easat-2715	189	27	of	of	ADP
easat-2715	189	28	agribusiness	agribusiness	NOUN
easat-2715	189	29	in	in	ADP
easat-2715	189	30	developing	develop	VERB
easat-2715	189	31	and	and	CCONJ
easat-2715	189	32	emerging	emerge	VERB
easat-2715	189	33	economies	economy	NOUN
easat-2715	189	34	,	,	PUNCT
easat-2715	189	35	vol	vol	NOUN
easat-2715	189	36	.	.	PROPN
easat-2715	190	1	14	14	NUM
easat-2715	190	2	,	,	PUNCT
easat-2715	190	3	no	no	INTJ
easat-2715	190	4	.	.	NOUN
easat-2715	190	5	4	4	NUM
easat-2715	190	6	,	,	PUNCT
easat-2715	190	7	2023	2023	NUM
easat-2715	190	8	.	.	PUNCT
easat-2715	191	1	https://doi.org/10.1108/jadee-01-2023-0003	https://doi.org/10.1108/jadee-01-2023-0003	NOUN
easat-2715	192	1	[	[	X
easat-2715	192	2	5	5	X
easat-2715	192	3	]	]	PUNCT
easat-2715	192	4	j.	j.	PROPN
easat-2715	192	5	mero	mero	PROPN
easat-2715	192	6	,	,	PUNCT
easat-2715	192	7	h.	h.	PROPN
easat-2715	192	8	vanninen	vanninen	PROPN
easat-2715	192	9	and	and	CCONJ
easat-2715	192	10	j.	j.	PROPN
easat-2715	192	11	keränen	keränen	PROPN
easat-2715	192	12	,	,	PUNCT
easat-2715	192	13	“	"	PUNCT
easat-2715	192	14	b2b	b2b	NOUN
easat-2715	192	15	influencer	influencer	NOUN
easat-2715	192	16	marketing	marketing	NOUN
easat-2715	192	17	:	:	PUNCT
easat-2715	192	18	conceptualisation	conceptualisation	NOUN
easat-2715	192	19	and	and	CCONJ
easat-2715	192	20	four	four	NUM
easat-2715	192	21	managerial	managerial	ADJ
easat-2715	192	22	strategies	strategy	NOUN
easat-2715	192	23	”	"	PUNCT
easat-2715	192	24	,	,	PUNCT
easat-2715	192	25	industrial	industrial	ADJ
easat-2715	192	26	marketing	marketing	NOUN
easat-2715	192	27	management	management	NOUN
easat-2715	192	28	,	,	PUNCT
easat-2715	192	29	vol	vol	NOUN
easat-2715	192	30	.	.	PROPN
easat-2715	192	31	108	108	NUM
easat-2715	192	32	,	,	PUNCT
easat-2715	192	33	pp	pp	ADV
easat-2715	192	34	.	.	PUNCT
easat-2715	192	35	79–93	79–93	NUM
easat-2715	192	36	,	,	PUNCT
easat-2715	192	37	2023	2023	NUM
easat-2715	192	38	.	.	PUNCT
easat-2715	193	1	https://doi.org/10.1016/j.indmarman.2022.10.017	https://doi.org/10.1016/j.indmarman.2022.10.017	NOUN
easat-2715	193	2	[	[	X
easat-2715	193	3	6	6	NUM
easat-2715	193	4	]	]	PUNCT
easat-2715	193	5	w.	w.	PROPN
easat-2715	193	6	liang	liang	PROPN
easat-2715	193	7	,	,	PUNCT
easat-2715	193	8	“	"	PUNCT
easat-2715	193	9	the	the	DET
easat-2715	193	10	current	current	ADJ
easat-2715	193	11	state	state	NOUN
easat-2715	193	12	of	of	ADP
easat-2715	193	13	digital	digital	ADJ
easat-2715	193	14	marketing	marketing	NOUN
easat-2715	193	15	in	in	ADP
easat-2715	193	16	china	china	PROPN
easat-2715	193	17	’s	’s	PART
easat-2715	193	18	beauty	beauty	NOUN
easat-2715	193	19	industry	industry	NOUN
easat-2715	193	20	and	and	CCONJ
easat-2715	193	21	the	the	DET
easat-2715	193	22	targeted	target	VERB
easat-2715	193	23	strategies	strategy	NOUN
easat-2715	193	24	”	"	PUNCT
easat-2715	193	25	,	,	PUNCT
easat-2715	193	26	journal	journal	NOUN
easat-2715	193	27	of	of	ADP
easat-2715	193	28	education	education	NOUN
easat-2715	193	29	,	,	PUNCT
easat-2715	193	30	humanities	humanity	NOUN
easat-2715	193	31	and	and	CCONJ
easat-2715	193	32	social	social	ADJ
easat-2715	193	33	sciences	science	NOUN
easat-2715	193	34	,	,	PUNCT
easat-2715	193	35	vol	vol	NOUN
easat-2715	193	36	.	.	PROPN
easat-2715	193	37	16	16	NUM
easat-2715	193	38	,	,	PUNCT
easat-2715	193	39	pp	pp	ADJ
easat-2715	193	40	.	.	PUNCT
easat-2715	194	1	148–154	148–154	NUM
easat-2715	194	2	,	,	PUNCT
easat-2715	194	3	2023	2023	NUM
easat-2715	194	4	.	.	PUNCT
easat-2715	195	1	https://doi.org/10.54097/ehss.v16i.9597	https://doi.org/10.54097/ehss.v16i.9597	ADP
easat-2715	195	2	[	[	X
easat-2715	195	3	7	7	X
easat-2715	195	4	]	]	X
easat-2715	195	5	s.	s.	PROPN
easat-2715	195	6	bondarenko	bondarenko	PROPN
easat-2715	195	7	,	,	PUNCT
easat-2715	195	8	o.	o.	PROPN
easat-2715	195	9	makeieva	makeieva	PROPN
easat-2715	195	10	,	,	PUNCT
easat-2715	195	11	o.	o.	PROPN
easat-2715	195	12	usachenko	usachenko	PROPN
easat-2715	195	13	,	,	PUNCT
easat-2715	195	14	v.	v.	ADP
easat-2715	195	15	veklych	veklych	NOUN
easat-2715	195	16	,	,	PUNCT
easat-2715	195	17	t.	t.	PROPN
easat-2715	195	18	arifkhodzhaieva	arifkhodzhaieva	PROPN
easat-2715	195	19	and	and	CCONJ
easat-2715	195	20	s.	s.	PROPN
easat-2715	195	21	lernyk	lernyk	PROPN
easat-2715	195	22	,	,	PUNCT
easat-2715	195	23	“	"	PUNCT
easat-2715	195	24	the	the	DET
easat-2715	195	25	legal	legal	ADJ
easat-2715	195	26	mechanisms	mechanism	NOUN
easat-2715	195	27	for	for	ADP
easat-2715	195	28	information	information	NOUN
easat-2715	195	29	security	security	NOUN
easat-2715	195	30	in	in	ADP
easat-2715	195	31	the	the	DET
easat-2715	195	32	context	context	NOUN
easat-2715	195	33	of	of	ADP
easat-2715	195	34	digitalisation	digitalisation	NOUN
easat-2715	195	35	”	"	PUNCT
easat-2715	195	36	,	,	PUNCT
easat-2715	195	37	journal	journal	NOUN
easat-2715	195	38	of	of	ADP
easat-2715	195	39	information	information	NOUN
easat-2715	195	40	technology	technology	NOUN
easat-2715	195	41	management	management	NOUN
easat-2715	195	42	,	,	PUNCT
easat-2715	195	43	vol	vol	NOUN
easat-2715	195	44	.	.	PROPN
easat-2715	195	45	14	14	NUM
easat-2715	195	46	,	,	PUNCT
easat-2715	195	47	pp	pp	ADJ
easat-2715	195	48	.	.	PUNCT
easat-2715	196	1	25–58	25–58	NUM
easat-2715	196	2	,	,	PUNCT
easat-2715	196	3	2022	2022	NUM
easat-2715	196	4	.	.	PUNCT
easat-2715	197	1	https://doi.org/10.22059/jitm.2022.88868	https://doi.org/10.22059/jitm.2022.88868	PROPN
easat-2715	197	2	[	[	X
easat-2715	197	3	8	8	NUM
easat-2715	197	4	]	]	PUNCT
easat-2715	197	5	a.	a.	NOUN
easat-2715	197	6	prasetia	prasetia	PROPN
easat-2715	197	7	,	,	PUNCT
easat-2715	197	8	n.	n.	PROPN
easat-2715	197	9	husna	husna	PROPN
easat-2715	197	10	,	,	PUNCT
easat-2715	197	11	p.	p.	PROPN
easat-2715	197	12	andriani	andriani	PROPN
easat-2715	197	13	,	,	PUNCT
easat-2715	197	14	s.	s.	PROPN
easat-2715	197	15	salsalina	salsalina	PROPN
easat-2715	197	16	,	,	PUNCT
easat-2715	197	17	and	and	CCONJ
easat-2715	197	18	r.	r.	PROPN
easat-2715	197	19	reflina	reflina	PROPN
easat-2715	197	20	,	,	PUNCT
easat-2715	197	21	“	"	PUNCT
easat-2715	197	22	peningkatan	peningkatan	ADJ
easat-2715	197	23	pemasaran	pemasaran	NOUN
easat-2715	197	24	produk	produk	PROPN
easat-2715	197	25	umkm	umkm	PROPN
easat-2715	197	26	desa	desa	PROPN
easat-2715	197	27	aras	aras	PROPN
easat-2715	197	28	kabu	kabu	PROPN
easat-2715	197	29	menggunakan	menggunakan	PROPN
easat-2715	197	30	digital	digital	PROPN
easat-2715	197	31	marketing	marketing	PROPN
easat-2715	197	32	”	"	PUNCT
easat-2715	197	33	,	,	PUNCT
easat-2715	197	34	reslaj	reslaj	NOUN
easat-2715	197	35	 	 	SPACE
easat-2715	197	36	:	:	PUNCT
easat-2715	197	37	religion	religion	NOUN
easat-2715	197	38	education	education	PROPN
easat-2715	197	39	social	social	PROPN
easat-2715	197	40	laa	laa	PROPN
easat-2715	197	41	roiba	roiba	PROPN
easat-2715	197	42	journal	journal	PROPN
easat-2715	197	43	,	,	PUNCT
easat-2715	197	44	vol	vol	NOUN
easat-2715	197	45	.	.	PROPN
easat-2715	197	46	5	5	NUM
easat-2715	197	47	,	,	PUNCT
easat-2715	197	48	no	no	INTJ
easat-2715	197	49	.	.	NOUN
easat-2715	197	50	4	4	NUM
easat-2715	197	51	,	,	PUNCT
easat-2715	197	52	pp	pp	ADJ
easat-2715	197	53	.	.	PUNCT
easat-2715	197	54	2254	2254	NUM
easat-2715	197	55	–	–	PUNCT
easat-2715	197	56	2263	2263	NUM
easat-2715	197	57	,	,	PUNCT
easat-2715	197	58	2023	2023	NUM
easat-2715	197	59	.	.	PUNCT
easat-2715	198	1	https://doi.org/10.47467/reslaj.v5i4.2208	https://doi.org/10.47467/reslaj.v5i4.2208	NOUN
easat-2715	198	2	[	[	PUNCT
easat-2715	198	3	9	9	NUM
easat-2715	198	4	]	]	X
easat-2715	198	5	n.	n.	NOUN
easat-2715	198	6	novianti	novianti	PROPN
easat-2715	198	7	and	and	CCONJ
easat-2715	198	8	a.	a.	PROPN
easat-2715	198	9	saputra	saputra	PROPN
easat-2715	198	10	,	,	PUNCT
easat-2715	198	11	“	"	PUNCT
easat-2715	198	12	pengaruh	pengaruh	NOUN
easat-2715	198	13	kualitas	kualitas	PROPN
easat-2715	198	14	produk	produk	PROPN
easat-2715	198	15	,	,	PUNCT
easat-2715	198	16	minat	minat	NOUN
easat-2715	198	17	beli	beli	PROPN
easat-2715	198	18	dan	dan	PROPN
easat-2715	198	19	perilaku	perilaku	PROPN
easat-2715	198	20	konsumen	konsumen	PROPN
easat-2715	198	21	terhadap	terhadap	PROPN
easat-2715	198	22	keputusan	keputusan	PROPN
easat-2715	198	23	pembelian	pembelian	PROPN
easat-2715	198	24	di	di	PROPN
easat-2715	198	25	minimarket	minimarket	PROPN
easat-2715	198	26	victoria	victoria	PROPN
easat-2715	198	27	tiban	tiban	PROPN
easat-2715	198	28	”	"	PUNCT
easat-2715	198	29	,	,	PUNCT
easat-2715	198	30	eco	eco	PROPN
easat-2715	198	31	-	-	PUNCT
easat-2715	198	32	buss	buss	PROPN
easat-2715	198	33	,	,	PUNCT
easat-2715	198	34	vol	vol	NOUN
easat-2715	198	35	.	.	PROPN
easat-2715	198	36	6	6	NUM
easat-2715	198	37	,	,	PUNCT
easat-2715	198	38	no	no	INTJ
easat-2715	198	39	.	.	NOUN
easat-2715	198	40	1	1	NUM
easat-2715	198	41	,	,	PUNCT
easat-2715	198	42	pp	pp	ADJ
easat-2715	198	43	.	.	PUNCT
easat-2715	199	1	66–78	66–78	NOUN
easat-2715	199	2	,	,	PUNCT
easat-2715	199	3	2023	2023	NUM
easat-2715	199	4	.	.	PUNCT
easat-2715	199	5	https://doi.org/10.32877/eb.v6i1.656	https://doi.org/10.32877/eb.v6i1.656	X
easat-2715	200	1	[	[	X
easat-2715	200	2	10	10	NUM
easat-2715	200	3	]	]	X
easat-2715	200	4	p.	p.	NOUN
easat-2715	200	5	skålén	skålén	PROPN
easat-2715	200	6	,	,	PUNCT
easat-2715	200	7	b.	b.	PROPN
easat-2715	200	8	cova	cova	PROPN
easat-2715	200	9	,	,	PUNCT
easat-2715	200	10	j.	j.	PROPN
easat-2715	200	11	gummerus	gummerus	PROPN
easat-2715	200	12	and	and	CCONJ
easat-2715	200	13	a.	a.	NOUN
easat-2715	200	14	sihvonen	sihvonen	NOUN
easat-2715	200	15	,	,	PUNCT
easat-2715	200	16	“	"	PUNCT
easat-2715	200	17	marketing	marketing	NOUN
easat-2715	200	18	-	-	PUNCT
easat-2715	200	19	as	as	ADP
easat-2715	200	20	-	-	PUNCT
easat-2715	200	21	practice	practice	NOUN
easat-2715	200	22	:	:	PUNCT
easat-2715	200	23	a	a	DET
easat-2715	200	24	framework	framework	NOUN
easat-2715	200	25	and	and	CCONJ
easat-2715	200	26	research	research	NOUN
easat-2715	200	27	agenda	agenda	NOUN
easat-2715	200	28	for	for	ADP
easat-2715	200	29	valuecreating	valuecreate	VERB
easat-2715	200	30	marketing	marketing	NOUN
easat-2715	200	31	activity	activity	NOUN
easat-2715	200	32	”	"	PUNCT
easat-2715	200	33	,	,	PUNCT
easat-2715	200	34	marketing	marketing	NOUN
easat-2715	200	35	theory	theory	NOUN
easat-2715	200	36	,	,	PUNCT
easat-2715	200	37	vol	vol	NOUN
easat-2715	200	38	.	.	PROPN
easat-2715	200	39	23	23	NUM
easat-2715	200	40	,	,	PUNCT
easat-2715	200	41	no	no	INTJ
easat-2715	200	42	.	.	NOUN
easat-2715	200	43	2	2	NUM
easat-2715	200	44	,	,	PUNCT
easat-2715	200	45	pp	pp	ADJ
easat-2715	200	46	.	.	PUNCT
easat-2715	201	1	185–206	185–206	NUM
easat-2715	201	2	,	,	PUNCT
easat-2715	201	3	2023	2023	NUM
easat-2715	201	4	.	.	PUNCT
easat-2715	201	5	https://doi.org/10.1177/14705931221123949	https://doi.org/10.1177/14705931221123949	X
easat-2715	202	1	[	[	X
easat-2715	202	2	11	11	NUM
easat-2715	202	3	]	]	PUNCT
easat-2715	202	4	l.	l.	PROPN
easat-2715	202	5	e.	e.	PROPN
easat-2715	202	6	agusdin	agusdin	PROPN
easat-2715	202	7	herman	herman	PROPN
easat-2715	202	8	,	,	PUNCT
easat-2715	202	9	h.	h.	PROPN
easat-2715	202	10	s.	s.	PROPN
easat-2715	202	11	athar	athar	PROPN
easat-2715	202	12	and	and	CCONJ
easat-2715	202	13	l.	l.	PROPN
easat-2715	202	14	m.	m.	PROPN
easat-2715	202	15	furkan	furkan	PROPN
easat-2715	202	16	,	,	PUNCT
easat-2715	202	17	“	"	PUNCT
easat-2715	202	18	does	do	AUX
easat-2715	202	19	green	green	ADJ
easat-2715	202	20	entrepreneurship	entrepreneurship	NOUN
easat-2715	202	21	orientation	orientation	NOUN
easat-2715	202	22	affect	affect	VERB
easat-2715	202	23	to	to	ADP
easat-2715	202	24	marketing	marketing	NOUN
easat-2715	202	25	performance	performance	NOUN
easat-2715	202	26	?	?	PUNCT
easat-2715	202	27	”	"	PUNCT
easat-2715	202	28	,	,	PUNCT
easat-2715	202	29	quality	quality	NOUN
easat-2715	202	30	—	—	PUNCT
easat-2715	202	31	access	access	NOUN
easat-2715	202	32	to	to	ADP
easat-2715	202	33	success	success	NOUN
easat-2715	202	34	,	,	PUNCT
easat-2715	202	35	vol	vol	NOUN
easat-2715	202	36	.	.	PROPN
easat-2715	203	1	24	24	NUM
easat-2715	203	2	,	,	PUNCT
easat-2715	203	3	no	no	INTJ
easat-2715	203	4	.	.	NOUN
easat-2715	203	5	195	195	NUM
easat-2715	203	6	,	,	PUNCT
easat-2715	203	7	pp	pp	ADJ
easat-2715	203	8	.	.	PUNCT
easat-2715	204	1	286–294	286–294	NUM
easat-2715	204	2	,	,	PUNCT
easat-2715	204	3	2023	2023	NUM
easat-2715	204	4	.	.	PUNCT
easat-2715	204	5	https://doi.org/10.47750/qas/24.195.34	https://doi.org/10.47750/qas/24.195.34	PROPN
easat-2715	205	1	[	[	X
easat-2715	205	2	12	12	NUM
easat-2715	205	3	]	]	PUNCT
easat-2715	205	4	i.	i.	NOUN
easat-2715	205	5	ouragini	ouragini	PROPN
easat-2715	205	6	and	and	CCONJ
easat-2715	205	7	l.	l.	PROPN
easat-2715	205	8	lakhal	lakhal	PROPN
easat-2715	205	9	,	,	PUNCT
easat-2715	205	10	“	"	PUNCT
easat-2715	205	11	the	the	DET
easat-2715	205	12	impact	impact	NOUN
easat-2715	205	13	of	of	ADP
easat-2715	205	14	entrepreneurial	entrepreneurial	ADJ
easat-2715	205	15	marketing	marketing	NOUN
easat-2715	205	16	on	on	ADP
easat-2715	205	17	the	the	DET
easat-2715	205	18	firm	firm	ADJ
easat-2715	205	19	performance	performance	NOUN
easat-2715	205	20	”	"	PUNCT
easat-2715	205	21	,	,	PUNCT
easat-2715	205	22	journal	journal	NOUN
easat-2715	205	23	of	of	ADP
easat-2715	205	24	the	the	DET
easat-2715	205	25	knowledge	knowledge	NOUN
easat-2715	205	26	economy	economy	NOUN
easat-2715	205	27	,	,	PUNCT
easat-2715	205	28	vol	vol	NOUN
easat-2715	205	29	.	.	PROPN
easat-2715	205	30	15	15	NUM
easat-2715	205	31	,	,	PUNCT
easat-2715	205	32	pp	pp	ADJ
easat-2715	205	33	.	.	PUNCT
easat-2715	206	1	6003–6025	6003–6025	NUM
easat-2715	206	2	,	,	PUNCT
easat-2715	206	3	2023	2023	NUM
easat-2715	206	4	.	.	PUNCT
easat-2715	207	1	https://doi.org/10.1007/s13132-023-01352-3	https://doi.org/10.1007/s13132-023-01352-3	NUM
easat-2715	208	1	[	[	X
easat-2715	208	2	13	13	NUM
easat-2715	208	3	]	]	PUNCT
easat-2715	208	4	v.	v.	CCONJ
easat-2715	208	5	niziaieva	niziaieva	PROPN
easat-2715	208	6	,	,	PUNCT
easat-2715	208	7	m.	m.	NOUN
easat-2715	208	8	liganenko	liganenko	PROPN
easat-2715	208	9	,	,	PUNCT
easat-2715	208	10	i.	i.	NOUN
easat-2715	208	11	muntyan	muntyan	PROPN
easat-2715	208	12	,	,	PUNCT
easat-2715	208	13	m.	m.	NOUN
easat-2715	208	14	ohiienko	ohiienko	PROPN
easat-2715	208	15	,	,	PUNCT
easat-2715	208	16	m.	m.	NOUN
easat-2715	208	17	goncharenko	goncharenko	PROPN
easat-2715	208	18	and	and	CCONJ
easat-2715	208	19	o.	o.	PROPN
easat-2715	208	20	nazarenko	nazarenko	PROPN
easat-2715	208	21	,	,	PUNCT
easat-2715	208	22	“	"	PUNCT
easat-2715	208	23	balancing	balance	VERB
easat-2715	208	24	interests	interest	NOUN
easat-2715	208	25	in	in	ADP
easat-2715	208	26	the	the	DET
easat-2715	208	27	field	field	NOUN
easat-2715	208	28	of	of	ADP
easat-2715	208	29	tourism	tourism	NOUN
easat-2715	208	30	based	base	VERB
easat-2715	208	31	on	on	ADP
easat-2715	208	32	digital	digital	ADJ
easat-2715	208	33	marketing	marketing	NOUN
easat-2715	208	34	tools	tool	NOUN
easat-2715	208	35	”	"	PUNCT
easat-2715	208	36	,	,	PUNCT
easat-2715	208	37	journal	journal	NOUN
easat-2715	208	38	of	of	ADP
easat-2715	208	39	information	information	NOUN
easat-2715	208	40	technology	technology	NOUN
easat-2715	208	41	management	management	NOUN
easat-2715	208	42	,	,	PUNCT
easat-2715	208	43	vol	vol	NOUN
easat-2715	208	44	.	.	PROPN
easat-2715	208	45	14	14	NUM
easat-2715	208	46	,	,	PUNCT
easat-2715	208	47	pp	pp	ADJ
easat-2715	208	48	.	.	PUNCT
easat-2715	208	49	59–77	59–77	NUM
easat-2715	208	50	,	,	PUNCT
easat-2715	208	51	2022	2022	NUM
easat-2715	208	52	.	.	PUNCT
easat-2715	209	1	https://doi.org/10.22059/jitm.2022.88875	https://doi.org/10.22059/jitm.2022.88875	NOUN
easat-2715	209	2	[	[	X
easat-2715	209	3	14	14	NUM
easat-2715	209	4	]	]	X
easat-2715	209	5	d.	d.	PROPN
easat-2715	209	6	dašić	dašić	PROPN
easat-2715	209	7	,	,	PUNCT
easat-2715	209	8	g.	g.	PROPN
easat-2715	209	9	kostadinović	kostadinović	PROPN
easat-2715	209	10	and	and	CCONJ
easat-2715	209	11	a.	a.	PROPN
easat-2715	209	12	kim	kim	PROPN
easat-2715	209	13	,	,	PUNCT
easat-2715	209	14	“	"	PUNCT
easat-2715	209	15	market	market	NOUN
easat-2715	209	16	research	research	NOUN
easat-2715	209	17	as	as	ADP
easat-2715	209	18	a	a	DET
easat-2715	209	19	function	function	NOUN
easat-2715	209	20	of	of	ADP
easat-2715	209	21	marketing	marketing	NOUN
easat-2715	209	22	development	development	NOUN
easat-2715	209	23	in	in	ADP
easat-2715	209	24	sports	sport	NOUN
easat-2715	209	25	”	"	PUNCT
easat-2715	209	26	,	,	PUNCT
easat-2715	209	27	sporticopedia	sporticopedia	PROPN
easat-2715	209	28	—	—	PUNCT
easat-2715	209	29	smb	smb	NOUN
easat-2715	209	30	,	,	PUNCT
easat-2715	209	31	vol	vol	NOUN
easat-2715	209	32	.	.	PROPN
easat-2715	210	1	1	1	NUM
easat-2715	210	2	,	,	PUNCT
easat-2715	210	3	no	no	INTJ
easat-2715	210	4	.	.	NOUN
easat-2715	210	5	1	1	NUM
easat-2715	210	6	,	,	PUNCT
easat-2715	210	7	pp	pp	ADJ
easat-2715	210	8	.	.	PUNCT
easat-2715	211	1	273–283	273–283	NUM
easat-2715	211	2	,	,	PUNCT
easat-2715	211	3	2023	2023	NUM
easat-2715	211	4	.	.	PUNCT
easat-2715	212	1	https://doi.org/10.58984/smbic2301273d	https://doi.org/10.58984/smbic2301273d	NUM
easat-2715	213	1	[	[	X
easat-2715	213	2	15	15	NUM
easat-2715	213	3	]	]	X
easat-2715	213	4	a.	a.	NOUN
easat-2715	213	5	balossini	balossini	PROPN
easat-2715	213	6	volpe	volpe	PROPN
easat-2715	213	7	,	,	PUNCT
easat-2715	213	8	“	"	PUNCT
easat-2715	213	9	brand	brand	NOUN
easat-2715	213	10	purpose	purpose	NOUN
easat-2715	213	11	’	'	PUNCT
easat-2715	213	12	in	in	ADP
easat-2715	213	13	fashion	fashion	NOUN
easat-2715	213	14	and	and	CCONJ
easat-2715	213	15	luxury	luxury	NOUN
easat-2715	213	16	brand	brand	NOUN
easat-2715	213	17	management	management	NOUN
easat-2715	213	18	:	:	PUNCT
easat-2715	213	19	a	a	DET
easat-2715	213	20	must	must	NOUN
easat-2715	213	21	or	or	CCONJ
easat-2715	213	22	an	an	DET
easat-2715	213	23	opportunity	opportunity	NOUN
easat-2715	213	24	?	?	PUNCT
easat-2715	213	25	”	"	PUNCT
easat-2715	213	26	,	,	PUNCT
easat-2715	213	27	luxury	luxury	NOUN
easat-2715	213	28	studies	study	NOUN
easat-2715	213	29	:	:	PUNCT
easat-2715	213	30	the	the	DET
easat-2715	213	31	in	in	ADP
easat-2715	213	32	pursuit	pursuit	NOUN
easat-2715	213	33	of	of	ADP
easat-2715	213	34	luxury	luxury	NOUN
easat-2715	213	35	journal	journal	NOUN
easat-2715	213	36	,	,	PUNCT
easat-2715	213	37	vol	vol	NOUN
easat-2715	213	38	.	.	PROPN
easat-2715	213	39	2	2	NUM
easat-2715	213	40	,	,	PUNCT
easat-2715	213	41	no	no	INTJ
easat-2715	213	42	.	.	NOUN
easat-2715	213	43	1	1	NUM
easat-2715	213	44	,	,	PUNCT
easat-2715	213	45	pp	pp	ADJ
easat-2715	213	46	.	.	PUNCT
easat-2715	213	47	23–35	23–35	NUM
easat-2715	213	48	,	,	PUNCT
easat-2715	213	49	2023	2023	NUM
easat-2715	213	50	.	.	PUNCT
easat-2715	214	1	https://doi.org/10.1386/ipol_00018_1	https://doi.org/10.1386/ipol_00018_1	NOUN
easat-2715	215	1	[	[	X
easat-2715	215	2	16	16	NUM
easat-2715	215	3	]	]	PUNCT
easat-2715	215	4	m.	m.	NOUN
easat-2715	215	5	panchenko	panchenko	PROPN
easat-2715	215	6	and	and	CCONJ
easat-2715	215	7	k.	k.	PROPN
easat-2715	215	8	velyka	velyka	PROPN
easat-2715	215	9	,	,	PUNCT
easat-2715	215	10	“	"	PUNCT
easat-2715	215	11	research	research	NOUN
easat-2715	215	12	of	of	ADP
easat-2715	215	13	the	the	DET
easat-2715	215	14	impact	impact	NOUN
easat-2715	215	15	of	of	ADP
easat-2715	215	16	artificial	artificial	ADJ
easat-2715	215	17	intelligence	intelligence	NOUN
easat-2715	215	18	in	in	ADP
easat-2715	215	19	marketing	marketing	NOUN
easat-2715	215	20	”	"	PUNCT
easat-2715	215	21	,	,	PUNCT
easat-2715	215	22	marketing	marketing	NOUN
easat-2715	215	23	and	and	CCONJ
easat-2715	215	24	digital	digital	ADJ
easat-2715	215	25	technologies	technology	NOUN
easat-2715	215	26	,	,	PUNCT
easat-2715	215	27	vol	vol	NOUN
easat-2715	215	28	.	.	PROPN
easat-2715	215	29	7	7	NUM
easat-2715	215	30	,	,	PUNCT
easat-2715	215	31	no	no	INTJ
easat-2715	215	32	.	.	NOUN
easat-2715	215	33	2	2	NUM
easat-2715	215	34	,	,	PUNCT
easat-2715	215	35	pp	pp	ADJ
easat-2715	215	36	.	.	PUNCT
easat-2715	216	1	147–155	147–155	NUM
easat-2715	216	2	,	,	PUNCT
easat-2715	216	3	2023	2023	NUM
easat-2715	216	4	.	.	PUNCT
easat-2715	217	1	https://doi.org/10.15276/mdt.7.2.2023.11	https://doi.org/10.15276/mdt.7.2.2023.11	PROPN
easat-2715	217	2	[	[	X
easat-2715	217	3	17	17	NUM
easat-2715	217	4	]	]	X
easat-2715	217	5	gita	gita	PROPN
easat-2715	217	6	cahyani	cahyani	PROPN
easat-2715	217	7	,	,	PUNCT
easat-2715	217	8	“	"	PUNCT
easat-2715	217	9	marketing	marketing	NOUN
easat-2715	217	10	communication	communication	NOUN
easat-2715	217	11	:	:	PUNCT
easat-2715	217	12	peran	peran	NOUN
easat-2715	217	13	guerrilla	guerrilla	NOUN
easat-2715	217	14	marketing	marketing	NOUN
easat-2715	217	15	terhadap	terhadap	PROPN
easat-2715	217	16	keputusan	keputusan	PROPN
easat-2715	217	17	pembelian	pembelian	PROPN
easat-2715	217	18	di	di	PROPN
easat-2715	217	19	eropa	eropa	PROPN
easat-2715	217	20	”	"	PUNCT
easat-2715	217	21	,	,	PUNCT
easat-2715	217	22	jurnal	jurnal	ADJ
easat-2715	217	23	ekonomi	ekonomi	PROPN
easat-2715	217	24	,	,	PUNCT
easat-2715	217	25	manajemen	manajeman	NOUN
easat-2715	217	26	pariwisata	pariwisata	VERB
easat-2715	217	27	dan	dan	PROPN
easat-2715	217	28	perhotelan	perhotelan	PROPN
easat-2715	217	29	,	,	PUNCT
easat-2715	217	30	vol	vol	NOUN
easat-2715	217	31	.	.	PROPN
easat-2715	218	1	2	2	NUM
easat-2715	218	2	,	,	PUNCT
easat-2715	218	3	no	no	INTJ
easat-2715	218	4	.	.	NOUN
easat-2715	218	5	2	2	NUM
easat-2715	218	6	,	,	PUNCT
easat-2715	218	7	pp	pp	ADJ
easat-2715	218	8	.	.	PUNCT
easat-2715	219	1	145–150	145–150	NUM
easat-2715	219	2	,	,	PUNCT
easat-2715	219	3	2023	2023	NUM
easat-2715	219	4	.	.	PUNCT
easat-2715	219	5	https://doi.org/10.55606/jempper.v2i2.1425	https://doi.org/10.55606/jempper.v2i2.1425	X
easat-2715	220	1	[	[	X
easat-2715	220	2	18	18	NUM
easat-2715	220	3	]	]	PUNCT
easat-2715	220	4	m.	m.	NOUN
easat-2715	220	5	potwora	potwora	PROPN
easat-2715	220	6	,	,	PUNCT
easat-2715	220	7	i.	i.	PROPN
easat-2715	220	8	zakryzhevska	zakryzhevska	PROPN
easat-2715	220	9	,	,	PUNCT
easat-2715	220	10	a.	a.	NOUN
easat-2715	220	11	mostova	mostova	PROPN
easat-2715	220	12	,	,	PUNCT
easat-2715	220	13	v.	v.	ADP
easat-2715	220	14	kyrkovskyi	kyrkovskyi	PROPN
easat-2715	220	15	,	,	PUNCT
easat-2715	220	16	v.	v.	PROPN
easat-2715	220	17	saienko	saienko	PROPN
easat-2715	220	18	,	,	PUNCT
easat-2715	220	19	“	"	PUNCT
easat-2715	220	20	marketing	marketing	NOUN
easat-2715	220	21	strategies	strategy	NOUN
easat-2715	220	22	in	in	ADP
easat-2715	220	23	e	e	NOUN
easat-2715	220	24	-	-	NOUN
easat-2715	220	25	commerce	commerce	NOUN
easat-2715	220	26	:	:	PUNCT
easat-2715	220	27	personalised	personalised	ADJ
easat-2715	220	28	content	content	NOUN
easat-2715	220	29	,	,	PUNCT
easat-2715	220	30	recommendations	recommendation	NOUN
easat-2715	220	31	,	,	PUNCT
easat-2715	220	32	and	and	CCONJ
easat-2715	220	33	increased	increase	VERB
easat-2715	220	34	customer	customer	NOUN
easat-2715	220	35	trust	trust	PROPN
easat-2715	220	36	”	"	PUNCT
easat-2715	220	37	,	,	PUNCT
easat-2715	220	38	financial	financial	ADJ
easat-2715	220	39	and	and	CCONJ
easat-2715	220	40	credit	credit	NOUN
easat-2715	220	41	activity	activity	NOUN
easat-2715	220	42	:	:	PUNCT
easat-2715	220	43	problems	problem	NOUN
easat-2715	220	44	of	of	ADP
easat-2715	220	45	theory	theory	NOUN
easat-2715	220	46	and	and	CCONJ
easat-2715	220	47	practice	practice	NOUN
easat-2715	220	48	,	,	PUNCT
easat-2715	220	49	vol	vol	NOUN
easat-2715	220	50	.	.	PROPN
easat-2715	220	51	5	5	NUM
easat-2715	220	52	,	,	PUNCT
easat-2715	220	53	no	no	INTJ
easat-2715	220	54	.	.	NOUN
easat-2715	220	55	52	52	NUM
easat-2715	220	56	,	,	PUNCT
easat-2715	220	57	pp	pp	ADJ
easat-2715	220	58	.	.	PUNCT
easat-2715	221	1	562–573	562–573	NUM
easat-2715	221	2	,	,	PUNCT
easat-2715	221	3	2023	2023	NUM
easat-2715	221	4	.	.	PUNCT
easat-2715	222	1	[	[	X
easat-2715	222	2	19	19	NUM
easat-2715	222	3	]	]	PUNCT
easat-2715	222	4	f.	f.	PROPN
easat-2715	222	5	sudirjo	sudirjo	PROPN
easat-2715	222	6	,	,	PUNCT
easat-2715	222	7	“	"	PUNCT
easat-2715	222	8	marketing	marketing	NOUN
easat-2715	222	9	strategy	strategy	NOUN
easat-2715	222	10	in	in	ADP
easat-2715	222	11	improving	improve	VERB
easat-2715	222	12	product	product	NOUN
easat-2715	222	13	competitiveness	competitiveness	NOUN
easat-2715	222	14	in	in	ADP
easat-2715	222	15	the	the	DET
easat-2715	222	16	global	global	ADJ
easat-2715	222	17	market	market	NOUN
easat-2715	222	18	”	"	PUNCT
easat-2715	222	19	,	,	PUNCT
easat-2715	222	20	journal	journal	NOUN
easat-2715	222	21	of	of	ADP
easat-2715	222	22	contemporary	contemporary	PROPN
easat-2715	222	23	administration	administration	NOUN
easat-2715	222	24	and	and	CCONJ
easat-2715	222	25	management	management	NOUN
easat-2715	222	26	(	(	PUNCT
easat-2715	222	27	adman	adman	NOUN
easat-2715	222	28	)	)	PUNCT
easat-2715	222	29	,	,	PUNCT
easat-2715	222	30	vol	vol	NOUN
easat-2715	222	31	.	.	PROPN
easat-2715	222	32	1	1	NUM
easat-2715	222	33	,	,	PUNCT
easat-2715	222	34	no	no	INTJ
easat-2715	222	35	.	.	NOUN
easat-2715	222	36	2	2	NUM
easat-2715	222	37	,	,	PUNCT
easat-2715	222	38	pp	pp	ADJ
easat-2715	222	39	.	.	PUNCT
easat-2715	223	1	63–69	63–69	NUM
easat-2715	223	2	,	,	PUNCT
easat-2715	223	3	2023	2023	NUM
easat-2715	223	4	.	.	PUNCT
easat-2715	224	1	https://doi.org/10.61100/adman.v1i2.24	https://doi.org/10.61100/adman.v1i2.24	PROPN
easat-2715	224	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-2715	224	3	https://doi.org/10.26668/businessreview/2023.v8i5.2122	https://doi.org/10.26668/businessreview/2023.v8i5.2122	VERB
easat-2715	224	4	https://doi.org/10.1108/jadee-01-2023-0003	https://doi.org/10.1108/jadee-01-2023-0003	NOUN
easat-2715	224	5	https://doi.org/10.54097/ehss.v16i.9597	https://doi.org/10.54097/ehss.v16i.9597	ADP
easat-2715	224	6	https://doi.org/10.47467/reslaj.v5i4.2208	https://doi.org/10.47467/reslaj.v5i4.2208	PROPN
easat-2715	224	7	https://doi.org/10.32877/eb.v6i1.656	https://doi.org/10.32877/eb.v6i1.656	PROPN
easat-2715	224	8	https://doi.org/10.47750/qas/24.195.34	https://doi.org/10.47750/qas/24.195.34	NOUN
easat-2715	224	9	https://doi.org/10.58984/smbic2301273d	https://doi.org/10.58984/smbic2301273d	NUM
easat-2715	224	10	https://doi.org/10.1386/ipol_00018_1	https://doi.org/10.1386/ipol_00018_1	VERB
easat-2715	224	11	https://doi.org/10.15276/mdt.7.2.2023.11	https://doi.org/10.15276/mdt.7.2.2023.11	PROPN
easat-2715	224	12	https://doi.org/10.55606/jempper.v2i2.1425	https://doi.org/10.55606/jempper.v2i2.1425	NOUN
easat-2715	224	13	3360	3360	NUM
easat-2715	224	14	edelweiss	edelweiss	PROPN
easat-2715	224	15	applied	apply	VERB
easat-2715	224	16	science	science	NOUN
easat-2715	224	17	and	and	CCONJ
easat-2715	224	18	technology	technology	NOUN
easat-2715	224	19	issn	issn	PROPN
easat-2715	224	20	:	:	PUNCT
easat-2715	224	21	2576	2576	NUM
easat-2715	224	22	-	-	SYM
easat-2715	224	23	8484	8484	NUM
easat-2715	224	24	vol	vol	NOUN
easat-2715	224	25	.	.	PROPN
easat-2715	225	1	8	8	NUM
easat-2715	225	2	,	,	PUNCT
easat-2715	225	3	no	no	INTJ
easat-2715	225	4	.	.	NOUN
easat-2715	225	5	6	6	NUM
easat-2715	225	6	:	:	SYM
easat-2715	225	7	3351	3351	NUM
easat-2715	225	8	-	-	SYM
easat-2715	225	9	3360	3360	NUM
easat-2715	225	10	,	,	PUNCT
easat-2715	225	11	2024	2024	NUM
easat-2715	225	12	doi	doi	NOUN
easat-2715	225	13	:	:	PUNCT
easat-2715	225	14	10.55214/25768484.v8i6.2715	10.55214/25768484.v8i6.2715	NOUN
easat-2715	225	15	©	©	NOUN
easat-2715	225	16	2024	2024	NUM
easat-2715	225	17	by	by	ADP
easat-2715	225	18	the	the	DET
easat-2715	225	19	authors	author	NOUN
easat-2715	225	20	;	;	PUNCT
easat-2715	225	21	licensee	licensee	PROPN
easat-2715	225	22	learning	learning	NOUN
easat-2715	225	23	gate	gate	NOUN
easat-2715	226	1	[	[	X
easat-2715	226	2	20	20	NUM
easat-2715	226	3	]	]	PUNCT
easat-2715	226	4	g.	g.	PROPN
easat-2715	226	5	cao	cao	PROPN
easat-2715	226	6	and	and	CCONJ
easat-2715	226	7	j.	j.	PROPN
easat-2715	226	8	weerawardena	weerawardena	PROPN
easat-2715	226	9	,	,	PUNCT
easat-2715	226	10	“	"	PUNCT
easat-2715	226	11	strategic	strategic	ADJ
easat-2715	226	12	use	use	NOUN
easat-2715	226	13	of	of	ADP
easat-2715	226	14	social	social	ADJ
easat-2715	226	15	media	medium	NOUN
easat-2715	226	16	in	in	ADP
easat-2715	226	17	marketing	marketing	NOUN
easat-2715	226	18	and	and	CCONJ
easat-2715	226	19	financial	financial	ADJ
easat-2715	226	20	performance	performance	NOUN
easat-2715	226	21	:	:	PUNCT
easat-2715	226	22	the	the	DET
easat-2715	226	23	b2b	b2b	PROPN
easat-2715	226	24	sme	sme	PROPN
easat-2715	226	25	context	context	NOUN
easat-2715	226	26	”	"	PUNCT
easat-2715	226	27	,	,	PUNCT
easat-2715	226	28	industrial	industrial	ADJ
easat-2715	226	29	marketing	marketing	NOUN
easat-2715	226	30	management	management	NOUN
easat-2715	226	31	,	,	PUNCT
easat-2715	226	32	vol	vol	NOUN
easat-2715	226	33	.	.	NOUN
easat-2715	226	34	111	111	NUM
easat-2715	226	35	,	,	PUNCT
easat-2715	226	36	pp	pp	ADJ
easat-2715	226	37	.	.	PUNCT
easat-2715	227	1	41–54	41–54	NUM
easat-2715	227	2	,	,	PUNCT
easat-2715	227	3	2023	2023	NUM
easat-2715	227	4	.	.	PUNCT
easat-2715	228	1	https://doi.org/10.1016/j.indmarman.2023.03.007	https://doi.org/10.1016/j.indmarman.2023.03.007	VERB
easat-2715	228	2	[	[	X
easat-2715	228	3	21	21	NUM
easat-2715	228	4	]	]	X
easat-2715	228	5	h.	h.	PROPN
easat-2715	228	6	y.	y.	PROPN
easat-2715	228	7	bhatti	bhatti	PROPN
easat-2715	228	8	,	,	PUNCT
easat-2715	228	9	m.	m.	NOUN
easat-2715	228	10	m.	m.	PROPN
easat-2715	228	11	galan	galan	PROPN
easat-2715	228	12	-	-	PUNCT
easat-2715	228	13	ladero	ladero	PROPN
easat-2715	228	14	and	and	CCONJ
easat-2715	228	15	c.	c.	PROPN
easat-2715	228	16	galera	galera	PROPN
easat-2715	228	17	-	-	PUNCT
easat-2715	228	18	casquet	casquet	NOUN
easat-2715	228	19	,	,	PUNCT
easat-2715	228	20	“	"	PUNCT
easat-2715	228	21	cause	cause	NOUN
easat-2715	228	22	-	-	PUNCT
easat-2715	228	23	related	relate	VERB
easat-2715	228	24	marketing	marketing	NOUN
easat-2715	228	25	:	:	PUNCT
easat-2715	228	26	a	a	DET
easat-2715	228	27	systematic	systematic	ADJ
easat-2715	228	28	review	review	NOUN
easat-2715	228	29	of	of	ADP
easat-2715	228	30	the	the	DET
easat-2715	228	31	literature	literature	NOUN
easat-2715	228	32	”	"	PUNCT
easat-2715	228	33	,	,	PUNCT
easat-2715	228	34	international	international	ADJ
easat-2715	228	35	review	review	NOUN
easat-2715	228	36	on	on	ADP
easat-2715	228	37	public	public	ADJ
easat-2715	228	38	and	and	CCONJ
easat-2715	228	39	nonprofit	nonprofit	ADJ
easat-2715	228	40	marketing	marketing	NOUN
easat-2715	228	41	,	,	PUNCT
easat-2715	228	42	vol	vol	NOUN
easat-2715	228	43	.	.	PROPN
easat-2715	228	44	20	20	NUM
easat-2715	228	45	,	,	PUNCT
easat-2715	228	46	no	no	INTJ
easat-2715	228	47	.	.	NOUN
easat-2715	228	48	1	1	NUM
easat-2715	228	49	,	,	PUNCT
easat-2715	228	50	pp	pp	ADJ
easat-2715	228	51	.	.	PUNCT
easat-2715	229	1	25–64	25–64	NUM
easat-2715	229	2	,	,	PUNCT
easat-2715	229	3	2023	2023	NUM
easat-2715	229	4	.	.	PUNCT
easat-2715	230	1	https://doi.org/10.1007/s12208-021-00326-y	https://doi.org/10.1007/s12208-021-00326-y	PROPN
easat-2715	231	1	[	[	X
easat-2715	231	2	22	22	NUM
easat-2715	231	3	]	]	X
easat-2715	231	4	suzanne	suzanne	PROPN
easat-2715	231	5	thomas	thomas	PROPN
easat-2715	231	6	and	and	CCONJ
easat-2715	231	7	shivani	shivani	PROPN
easat-2715	231	8	verma	verma	PROPN
easat-2715	231	9	,	,	PUNCT
easat-2715	231	10	“	"	PUNCT
easat-2715	231	11	effectiveness	effectiveness	NOUN
easat-2715	231	12	of	of	ADP
easat-2715	231	13	social	social	ADJ
easat-2715	231	14	media	medium	NOUN
easat-2715	231	15	marketing	marketing	NOUN
easat-2715	231	16	:	:	PUNCT
easat-2715	231	17	a	a	DET
easat-2715	231	18	comparative	comparative	ADJ
easat-2715	231	19	study	study	NOUN
easat-2715	231	20	of	of	ADP
easat-2715	231	21	facebook	facebook	PROPN
easat-2715	231	22	&	&	CCONJ
easat-2715	231	23	instagram	instagram	PROPN
easat-2715	231	24	”	"	PUNCT
easat-2715	231	25	,	,	PUNCT
easat-2715	231	26	epra	epra	ADJ
easat-2715	231	27	international	international	PROPN
easat-2715	231	28	journal	journal	NOUN
easat-2715	231	29	of	of	ADP
easat-2715	231	30	economics	economic	NOUN
easat-2715	231	31	,	,	PUNCT
easat-2715	231	32	business	business	NOUN
easat-2715	231	33	and	and	CCONJ
easat-2715	231	34	management	management	NOUN
easat-2715	231	35	studies	study	NOUN
easat-2715	231	36	,	,	PUNCT
easat-2715	231	37	vol	vol	NOUN
easat-2715	231	38	.	.	PROPN
easat-2715	231	39	10	10	NUM
easat-2715	231	40	,	,	PUNCT
easat-2715	231	41	no	no	INTJ
easat-2715	231	42	.	.	NOUN
easat-2715	231	43	3	3	NUM
easat-2715	231	44	,	,	PUNCT
easat-2715	231	45	pp	pp	ADJ
easat-2715	231	46	.	.	PUNCT
easat-2715	231	47	22–27	22–27	NUM
easat-2715	231	48	,	,	PUNCT
easat-2715	231	49	2023	2023	NUM
easat-2715	231	50	.	.	PUNCT
easat-2715	232	1	https://doi.org/10.36713/epra12433	https://doi.org/10.36713/epra12433	NOUN
easat-2715	232	2	[	[	X
easat-2715	232	3	23	23	NUM
easat-2715	232	4	]	]	PUNCT
easat-2715	232	5	“	"	PUNCT
easat-2715	232	6	revenue	revenue	NOUN
easat-2715	232	7	of	of	ADP
easat-2715	232	8	the	the	DET
easat-2715	232	9	market	market	NOUN
easat-2715	232	10	research	research	NOUN
easat-2715	232	11	industry	industry	NOUN
easat-2715	232	12	worldwide	worldwide	ADV
easat-2715	232	13	from	from	ADP
easat-2715	232	14	2009	2009	NUM
easat-2715	232	15	to	to	ADP
easat-2715	232	16	2022	2022	NUM
easat-2715	232	17	,	,	PUNCT
easat-2715	232	18	by	by	ADP
easat-2715	232	19	country	country	NOUN
easat-2715	232	20	or	or	CCONJ
easat-2715	232	21	region	region	NOUN
easat-2715	232	22	.	.	PUNCT
easat-2715	233	1	services	service	NOUN
easat-2715	233	2	&	&	CCONJ
easat-2715	233	3	business	business	PROPN
easat-2715	233	4	services	services	PROPN
easat-2715	233	5	”	"	PUNCT
easat-2715	233	6	,	,	PUNCT
easat-2715	233	7	statista	statista	NOUN
easat-2715	233	8	,	,	PUNCT
easat-2715	233	9	2023	2023	NUM
easat-2715	233	10	.	.	PUNCT
easat-2715	234	1	https://www.statista.com/statistics/267180/revenues-of-market-research-companiesworldwide-by-region/	https://www.statista.com/statistics/267180/revenues-of-market-research-companiesworldwide-by-region/	PROPN
easat-2715	235	1	[	[	X
easat-2715	235	2	24	24	NUM
easat-2715	235	3	]	]	PUNCT
easat-2715	235	4	world	world	PROPN
easat-2715	235	5	bank	bank	PROPN
easat-2715	235	6	groupe	groupe	PROPN
easat-2715	235	7	,	,	PUNCT
easat-2715	235	8	gdp	gdp	NOUN
easat-2715	235	9	,	,	PUNCT
easat-2715	235	10	2024	2024	NUM
easat-2715	235	11	.	.	PUNCT
easat-2715	236	1	https://data.worldbank.org/indicator/ny.gdp.mktp.cd?skipredirection=true&view=map	https://data.worldbank.org/indicator/ny.gdp.mktp.cd?skipredirection=true&view=map	X
easat-2715	237	1	[	[	X
easat-2715	237	2	25	25	NUM
easat-2715	237	3	]	]	PUNCT
easat-2715	237	4	j.	j.	PROPN
easat-2715	237	5	xue	xue	PROPN
easat-2715	237	6	,	,	PUNCT
easat-2715	237	7	l.	l.	PROPN
easat-2715	237	8	zhang	zhang	PROPN
easat-2715	237	9	,	,	PUNCT
easat-2715	237	10	h.	h.	PROPN
easat-2715	237	11	luo	luo	PROPN
easat-2715	237	12	,	,	PUNCT
easat-2715	237	13	j.	j.	PROPN
easat-2715	237	14	chen	chen	PROPN
easat-2715	237	15	,	,	PUNCT
easat-2715	237	16	l.	l.	PROPN
easat-2715	237	17	chen	chen	PROPN
easat-2715	237	18	,	,	PUNCT
easat-2715	237	19	x.	x.	PROPN
easat-2715	237	20	zhou	zhou	PROPN
easat-2715	237	21	,	,	PUNCT
easat-2715	237	22	j.	j.	PROPN
easat-2715	237	23	li	li	PROPN
easat-2715	237	24	,	,	PUNCT
easat-2715	237	25	“	"	PUNCT
easat-2715	237	26	research	research	NOUN
easat-2715	237	27	on	on	ADP
easat-2715	237	28	transformation	transformation	NOUN
easat-2715	237	29	and	and	CCONJ
easat-2715	237	30	upgrading	upgrading	NOUN
easat-2715	237	31	strategy	strategy	NOUN
easat-2715	237	32	of	of	ADP
easat-2715	237	33	agricultural	agricultural	ADJ
easat-2715	237	34	products	product	NOUN
easat-2715	237	35	logistics	logistic	NOUN
easat-2715	237	36	and	and	CCONJ
easat-2715	237	37	marketing	marketing	NOUN
easat-2715	237	38	mode	mode	NOUN
easat-2715	237	39	based	base	VERB
easat-2715	237	40	on	on	ADP
easat-2715	237	41	“	"	PUNCT
easat-2715	237	42	internet	internet	NOUN
easat-2715	237	43	plus	plus	CCONJ
easat-2715	237	44	”	"	PUNCT
easat-2715	237	45	,	,	PUNCT
easat-2715	237	46	highlights	highlight	NOUN
easat-2715	237	47	in	in	ADP
easat-2715	237	48	business	business	NOUN
easat-2715	237	49	,	,	PUNCT
easat-2715	237	50	economics	economic	NOUN
easat-2715	237	51	and	and	CCONJ
easat-2715	237	52	management	management	NOUN
easat-2715	237	53	,	,	PUNCT
easat-2715	237	54	vol	vol	NOUN
easat-2715	237	55	.	.	PROPN
easat-2715	238	1	3	3	NUM
easat-2715	238	2	,	,	PUNCT
easat-2715	238	3	pp	pp	ADJ
easat-2715	238	4	.	.	PUNCT
easat-2715	239	1	140–149	140–149	NUM
easat-2715	239	2	,	,	PUNCT
easat-2715	239	3	2023	2023	NUM
easat-2715	239	4	.	.	PUNCT
easat-2715	240	1	https://doi.org/10.54097/hbem.v3i.4716	https://doi.org/10.54097/hbem.v3i.4716	NOUN
easat-2715	240	2	[	[	X
easat-2715	240	3	26	26	NUM
easat-2715	240	4	]	]	X
easat-2715	240	5	r.	r.	PROPN
easat-2715	240	6	balvočiūtė	balvočiūtė	PROPN
easat-2715	240	7	and	and	CCONJ
easat-2715	240	8	e.	e.	PROPN
easat-2715	240	9	keliuotytė	keliuotytė	PROPN
easat-2715	240	10	,	,	PUNCT
easat-2715	240	11	“	"	PUNCT
easat-2715	240	12	assessing	assess	VERB
easat-2715	240	13	the	the	DET
easat-2715	240	14	need	need	NOUN
easat-2715	240	15	for	for	ADP
easat-2715	240	16	a	a	DET
easat-2715	240	17	new	new	ADJ
easat-2715	240	18	product	product	NOUN
easat-2715	240	19	from	from	ADP
easat-2715	240	20	a	a	DET
easat-2715	240	21	customer	customer	NOUN
easat-2715	240	22	perspective	perspective	NOUN
easat-2715	240	23	”	"	PUNCT
easat-2715	240	24	,	,	PUNCT
easat-2715	240	25	applied	apply	VERB
easat-2715	240	26	scientific	scientific	ADJ
easat-2715	240	27	research	research	NOUN
easat-2715	240	28	,	,	PUNCT
easat-2715	240	29	vol	vol	NOUN
easat-2715	240	30	.	.	PROPN
easat-2715	241	1	2	2	NUM
easat-2715	241	2	,	,	PUNCT
easat-2715	241	3	no	no	INTJ
easat-2715	241	4	.	.	NOUN
easat-2715	241	5	2	2	NUM
easat-2715	241	6	,	,	PUNCT
easat-2715	241	7	pp	pp	ADJ
easat-2715	241	8	.	.	PUNCT
easat-2715	242	1	173–188	173–188	NUM
easat-2715	242	2	,	,	PUNCT
easat-2715	242	3	2023	2023	NUM
easat-2715	242	4	.	.	PUNCT
easat-2715	243	1	https://doi.org/10.56131/tmt.2023.2.2.168	https://doi.org/10.56131/tmt.2023.2.2.168	PROPN
easat-2715	243	2	[	[	X
easat-2715	243	3	27	27	NUM
easat-2715	243	4	]	]	X
easat-2715	243	5	n.	n.	PROPN
easat-2715	243	6	prdic	prdic	ADJ
easat-2715	243	7	and	and	CCONJ
easat-2715	243	8	s.	s.	PROPN
easat-2715	243	9	kostic	kostic	PROPN
easat-2715	243	10	,	,	PUNCT
easat-2715	243	11	“	"	PUNCT
easat-2715	243	12	marketing	marketing	NOUN
easat-2715	243	13	direction	direction	NOUN
easat-2715	243	14	of	of	ADP
easat-2715	243	15	marketplace	marketplace	NOUN
easat-2715	243	16	sales	sale	NOUN
easat-2715	243	17	to	to	ADP
easat-2715	243	18	the	the	DET
easat-2715	243	19	consumers	consumer	NOUN
easat-2715	243	20	of	of	ADP
easat-2715	243	21	the	the	DET
easat-2715	243	22	digital	digital	ADJ
easat-2715	243	23	age	age	NOUN
easat-2715	243	24	”	"	PUNCT
easat-2715	243	25	,	,	PUNCT
easat-2715	243	26	economics	economic	NOUN
easat-2715	243	27	and	and	CCONJ
easat-2715	243	28	finance	finance	NOUN
easat-2715	243	29	,	,	PUNCT
easat-2715	243	30	vol	vol	NOUN
easat-2715	243	31	.	.	PROPN
easat-2715	243	32	11	11	NUM
easat-2715	243	33	,	,	PUNCT
easat-2715	243	34	no	no	INTJ
easat-2715	243	35	.	.	NOUN
easat-2715	243	36	1	1	NUM
easat-2715	243	37	,	,	PUNCT
easat-2715	243	38	pp	pp	ADJ
easat-2715	243	39	.	.	PUNCT
easat-2715	244	1	45–51	45–51	NUM
easat-2715	244	2	,	,	PUNCT
easat-2715	244	3	2023	2023	NUM
easat-2715	244	4	.	.	PUNCT
easat-2715	245	1	https://doi.org/10.51586/2754-6209.2023.11.1.45.51	https://doi.org/10.51586/2754-6209.2023.11.1.45.51	NOUN
easat-2715	245	2	[	[	X
easat-2715	245	3	28	28	NUM
easat-2715	245	4	]	]	X
easat-2715	245	5	i.	i.	PROPN
easat-2715	245	6	shevchenko	shevchenko	PROPN
easat-2715	245	7	,	,	PUNCT
easat-2715	245	8	o.	o.	PROPN
easat-2715	245	9	lysak	lysak	PROPN
easat-2715	245	10	,	,	PUNCT
easat-2715	245	11	a.	a.	NOUN
easat-2715	245	12	zalievska	zalievska	NOUN
easat-2715	245	13	-	-	PUNCT
easat-2715	245	14	shyshak	shyshak	NOUN
easat-2715	245	15	,	,	PUNCT
easat-2715	245	16	i.	i.	PROPN
easat-2715	245	17	mazur	mazur	PROPN
easat-2715	245	18	,	,	PUNCT
easat-2715	245	19	m.	m.	NOUN
easat-2715	245	20	korotun	korotun	PROPN
easat-2715	245	21	and	and	CCONJ
easat-2715	245	22	v.	v.	ADP
easat-2715	245	23	nestor	nestor	NOUN
easat-2715	245	24	,	,	PUNCT
easat-2715	245	25	“	"	PUNCT
easat-2715	245	26	digital	digital	ADJ
easat-2715	245	27	economy	economy	NOUN
easat-2715	245	28	in	in	ADP
easat-2715	245	29	a	a	DET
easat-2715	245	30	global	global	ADJ
easat-2715	245	31	context	context	NOUN
easat-2715	245	32	:	:	PUNCT
easat-2715	245	33	world	world	NOUN
easat-2715	245	34	experience	experience	NOUN
easat-2715	245	35	”	"	PUNCT
easat-2715	245	36	,	,	PUNCT
easat-2715	245	37	international	international	ADJ
easat-2715	245	38	journal	journal	NOUN
easat-2715	245	39	of	of	ADP
easat-2715	245	40	professional	professional	PROPN
easat-2715	245	41	business	business	PROPN
easat-2715	245	42	review	review	PROPN
easat-2715	245	43	,	,	PUNCT
easat-2715	245	44	vol	vol	NOUN
easat-2715	245	45	.	.	PROPN
easat-2715	245	46	8	8	NUM
easat-2715	245	47	,	,	PUNCT
easat-2715	245	48	no	no	INTJ
easat-2715	245	49	.	.	NOUN
easat-2715	245	50	4	4	NUM
easat-2715	245	51	,	,	PUNCT
easat-2715	245	52	2023	2023	NUM
easat-2715	245	53	.	.	PUNCT
easat-2715	246	1	https://doi.org/10.26668/businessreview/2023.v8i4.1551	https://doi.org/10.26668/businessreview/2023.v8i4.1551	PROPN
easat-2715	246	2	[	[	X
easat-2715	246	3	29	29	NUM
easat-2715	246	4	]	]	X
easat-2715	246	5	b.	b.	PROPN
easat-2715	246	6	dimitrios	dimitrios	PROPN
easat-2715	246	7	,	,	PUNCT
easat-2715	246	8	r.	r.	PROPN
easat-2715	246	9	ioannis	ioannis	PROPN
easat-2715	246	10	,	,	PUNCT
easat-2715	246	11	a.	a.	NOUN
easat-2715	246	12	ntalakos	ntalakos	NOUN
easat-2715	246	13	and	and	CCONJ
easat-2715	246	14	t.	t.	PROPN
easat-2715	246	15	nikolaos	nikolaos	PROPN
easat-2715	246	16	,	,	PUNCT
easat-2715	246	17	“	"	PUNCT
easat-2715	246	18	digital	digital	ADJ
easat-2715	246	19	marketing	marketing	NOUN
easat-2715	246	20	:	:	PUNCT
easat-2715	246	21	the	the	DET
easat-2715	246	22	case	case	NOUN
easat-2715	246	23	of	of	ADP
easat-2715	246	24	digital	digital	ADJ
easat-2715	246	25	marketing	marketing	NOUN
easat-2715	246	26	strategies	strategy	NOUN
easat-2715	246	27	on	on	ADP
easat-2715	246	28	luxurious	luxurious	ADJ
easat-2715	246	29	hotels	hotel	NOUN
easat-2715	246	30	”	"	PUNCT
easat-2715	246	31	,	,	PUNCT
easat-2715	246	32	procedia	procedia	NOUN
easat-2715	246	33	computer	computer	NOUN
easat-2715	246	34	science	science	NOUN
easat-2715	246	35	,	,	PUNCT
easat-2715	246	36	vol	vol	NOUN
easat-2715	246	37	.	.	PROPN
easat-2715	246	38	219	219	NUM
easat-2715	246	39	,	,	PUNCT
easat-2715	246	40	pp	pp	ADJ
easat-2715	246	41	.	.	PUNCT
easat-2715	247	1	688–696	688–696	NUM
easat-2715	247	2	,	,	PUNCT
easat-2715	247	3	2023	2023	NUM
easat-2715	247	4	.	.	PUNCT
easat-2715	248	1	https://doi.org/10.1016/j.procs.2023.01.340	https://doi.org/10.1016/j.procs.2023.01.340	NOUN
easat-2715	248	2	[	[	X
easat-2715	248	3	30	30	NUM
easat-2715	248	4	]	]	PUNCT
easat-2715	248	5	p.	p.	PROPN
easat-2715	248	6	iqbal	iqbal	PROPN
easat-2715	248	7	,	,	PUNCT
easat-2715	248	8	s.	s.	PROPN
easat-2715	248	9	s.	s.	PROPN
easat-2715	248	10	begum	begum	PROPN
easat-2715	248	11	,	,	PUNCT
easat-2715	248	12	a.	a.	NOUN
easat-2715	248	13	mirza	mirza	PROPN
easat-2715	248	14	,	,	PUNCT
easat-2715	248	15	p.	p.	NOUN
easat-2715	248	16	rani	rani	PROPN
easat-2715	248	17	,	,	PUNCT
easat-2715	248	18	a.	a.	NOUN
easat-2715	248	19	nagpal	nagpal	PROPN
easat-2715	248	20	and	and	CCONJ
easat-2715	248	21	r.	r.	PROPN
easat-2715	248	22	sharma	sharma	PROPN
easat-2715	248	23	,	,	PUNCT
easat-2715	248	24	“	"	PUNCT
easat-2715	248	25	a	a	DET
easat-2715	248	26	study	study	NOUN
easat-2715	248	27	on	on	ADP
easat-2715	248	28	impact	impact	NOUN
easat-2715	248	29	of	of	ADP
easat-2715	248	30	digital	digital	ADJ
easat-2715	248	31	marketing	marketing	NOUN
easat-2715	248	32	and	and	CCONJ
easat-2715	248	33	social	social	ADJ
easat-2715	248	34	media	medium	NOUN
easat-2715	248	35	on	on	ADP
easat-2715	248	36	purchasing	purchase	VERB
easat-2715	248	37	decision	decision	NOUN
easat-2715	248	38	of	of	ADP
easat-2715	248	39	consumers	consumer	NOUN
easat-2715	248	40	”	"	PUNCT
easat-2715	248	41	,	,	PUNCT
easat-2715	248	42	international	international	ADJ
easat-2715	248	43	journal	journal	NOUN
easat-2715	248	44	of	of	ADP
easat-2715	248	45	membrane	membrane	NOUN
easat-2715	248	46	science	science	NOUN
easat-2715	248	47	and	and	CCONJ
easat-2715	248	48	technology	technology	NOUN
easat-2715	248	49	,	,	PUNCT
easat-2715	248	50	vol	vol	NOUN
easat-2715	248	51	.	.	PROPN
easat-2715	248	52	10	10	NUM
easat-2715	248	53	,	,	PUNCT
easat-2715	248	54	no	no	INTJ
easat-2715	248	55	.	.	NOUN
easat-2715	248	56	4	4	NUM
easat-2715	248	57	,	,	PUNCT
easat-2715	248	58	pp	pp	ADJ
easat-2715	248	59	.	.	PUNCT
easat-2715	248	60	2330–2340	2330–2340	NUM
easat-2715	248	61	,	,	PUNCT
easat-2715	248	62	2023	2023	NUM
easat-2715	248	63	.	.	PUNCT
easat-2715	249	1	https://doi.org/10.15379/ijmst.v10i4.2416	https://doi.org/10.15379/ijmst.v10i4.2416	NUM
easat-2715	250	1	[	[	X
easat-2715	250	2	31	31	NUM
easat-2715	250	3	]	]	PUNCT
easat-2715	250	4	s.	s.	PROPN
easat-2715	250	5	gülmez	gülmez	PROPN
easat-2715	250	6	,	,	PUNCT
easat-2715	250	7	g.	g.	PROPN
easat-2715	250	8	denktaş	denktaş	PROPN
easat-2715	250	9	şakar	şakar	PROPN
easat-2715	250	10	and	and	CCONJ
easat-2715	250	11	s.	s.	PROPN
easat-2715	250	12	baştuğ	baştuğ	PROPN
easat-2715	250	13	,	,	PUNCT
easat-2715	250	14	“	"	PUNCT
easat-2715	250	15	an	an	DET
easat-2715	250	16	overview	overview	NOUN
easat-2715	250	17	of	of	ADP
easat-2715	250	18	maritime	maritime	ADJ
easat-2715	250	19	logistics	logistic	NOUN
easat-2715	250	20	:	:	PUNCT
easat-2715	250	21	trends	trend	NOUN
easat-2715	250	22	and	and	CCONJ
easat-2715	250	23	research	research	NOUN
easat-2715	250	24	agenda	agenda	NOUN
easat-2715	250	25	”	"	PUNCT
easat-2715	250	26	,	,	PUNCT
easat-2715	250	27	maritime	maritime	ADJ
easat-2715	250	28	policy	policy	NOUN
easat-2715	250	29	and	and	CCONJ
easat-2715	250	30	management	management	NOUN
easat-2715	250	31	,	,	PUNCT
easat-2715	250	32	vol	vol	NOUN
easat-2715	250	33	.	.	PROPN
easat-2715	251	1	50	50	NUM
easat-2715	251	2	,	,	PUNCT
easat-2715	251	3	no	no	INTJ
easat-2715	251	4	.	.	NOUN
easat-2715	251	5	1	1	NUM
easat-2715	251	6	,	,	PUNCT
easat-2715	251	7	pp	pp	ADJ
easat-2715	251	8	.	.	PUNCT
easat-2715	252	1	97–116	97–116	NUM
easat-2715	252	2	,	,	PUNCT
easat-2715	252	3	2023	2023	NUM
easat-2715	252	4	.	.	PUNCT
easat-2715	252	5	https://doi.org/10.1080/03088839.2021.1962557	https://doi.org/10.1080/03088839.2021.1962557	PUNCT
easat-2715	253	1	[	[	X
easat-2715	253	2	32	32	NUM
easat-2715	253	3	]	]	PUNCT
easat-2715	254	1	i.	i.	PROPN
easat-2715	254	2	s.	s.	PROPN
easat-2715	254	3	p.	p.	PROPN
easat-2715	254	4	hery	hery	PROPN
easat-2715	254	5	and	and	CCONJ
easat-2715	254	6	h.	h.	PROPN
easat-2715	254	7	hariyanti	hariyanti	PROPN
easat-2715	254	8	,	,	PUNCT
easat-2715	254	9	“	"	PUNCT
easat-2715	254	10	promosi	promosi	PROPN
easat-2715	254	11	dan	dan	PROPN
easat-2715	254	12	keputusan	keputusan	PROPN
easat-2715	254	13	penggunaan	penggunaan	PROPN
easat-2715	254	14	layanan	layanan	PROPN
easat-2715	254	15	jalur	jalur	PROPN
easat-2715	254	16	nugraha	nugraha	PROPN
easat-2715	254	17	ekakurir	ekakurir	PROPN
easat-2715	254	18	(	(	PUNCT
easat-2715	254	19	jne	jne	PROPN
easat-2715	254	20	)	)	PUNCT
easat-2715	255	1	bagi	bagi	PROPN
easat-2715	255	2	pedagang	pedagang	PROPN
easat-2715	255	3	online	online	PROPN
easat-2715	255	4	di	di	PROPN
easat-2715	255	5	masaran	masaran	PROPN
easat-2715	255	6	kabupaten	kabupaten	PROPN
easat-2715	255	7	sragen	sragen	PROPN
easat-2715	255	8	”	"	PUNCT
easat-2715	255	9	,	,	PUNCT
easat-2715	255	10	probank	probank	NOUN
easat-2715	255	11	,	,	PUNCT
easat-2715	255	12	vol	vol	NOUN
easat-2715	255	13	.	.	PROPN
easat-2715	255	14	7	7	NUM
easat-2715	255	15	,	,	PUNCT
easat-2715	255	16	no	no	INTJ
easat-2715	255	17	.	.	NOUN
easat-2715	255	18	2	2	NUM
easat-2715	255	19	,	,	PUNCT
easat-2715	255	20	pp	pp	ADJ
easat-2715	255	21	.	.	PUNCT
easat-2715	256	1	219–223	219–223	NUM
easat-2715	256	2	,	,	PUNCT
easat-2715	256	3	2023	2023	NUM
easat-2715	256	4	.	.	PUNCT
easat-2715	257	1	https://doi.org/10.36587/probank.v7i2.1344	https://doi.org/10.36587/probank.v7i2.1344	PROPN
easat-2715	258	1	[	[	X
easat-2715	258	2	33	33	NUM
easat-2715	258	3	]	]	PUNCT
easat-2715	258	4	p.	p.	PROPN
easat-2715	258	5	c.	c.	PROPN
easat-2715	258	6	simion	simion	PROPN
easat-2715	258	7	and	and	CCONJ
easat-2715	258	8	m.	m.	NOUN
easat-2715	258	9	a.	a.	PROPN
easat-2715	258	10	popescu	popescu	PROPN
easat-2715	258	11	m.	m.	PROPN
easat-2715	258	12	,	,	PUNCT
easat-2715	258	13	“	"	PUNCT
easat-2715	258	14	assessing	assess	VERB
easat-2715	258	15	the	the	DET
easat-2715	258	16	use	use	NOUN
easat-2715	258	17	of	of	ADP
easat-2715	258	18	artificial	artificial	ADJ
easat-2715	258	19	intelligence	intelligence	NOUN
easat-2715	258	20	in	in	ADP
easat-2715	258	21	digital	digital	ADJ
easat-2715	258	22	marketing	marketing	NOUN
easat-2715	258	23	.	.	PUNCT
easat-2715	259	1	evidence	evidence	NOUN
easat-2715	259	2	from	from	ADP
easat-2715	259	3	romanian	romanian	ADJ
easat-2715	259	4	companies	company	NOUN
easat-2715	259	5	”	"	PUNCT
easat-2715	259	6	,	,	PUNCT
easat-2715	259	7	proceedings	proceeding	NOUN
easat-2715	259	8	of	of	ADP
easat-2715	259	9	the	the	DET
easat-2715	259	10	international	international	ADJ
easat-2715	259	11	conference	conference	NOUN
easat-2715	259	12	on	on	ADP
easat-2715	259	13	business	business	NOUN
easat-2715	259	14	excellence	excellence	PROPN
easat-2715	259	15	,	,	PUNCT
easat-2715	259	16	vol	vol	NOUN
easat-2715	259	17	.	.	PROPN
easat-2715	259	18	17	17	NUM
easat-2715	259	19	,	,	PUNCT
easat-2715	259	20	no	no	INTJ
easat-2715	259	21	.	.	NOUN
easat-2715	259	22	1	1	NUM
easat-2715	259	23	,	,	PUNCT
easat-2715	259	24	pp	pp	ADJ
easat-2715	259	25	.	.	PUNCT
easat-2715	259	26	1128–1138	1128–1138	NUM
easat-2715	259	27	,	,	PUNCT
easat-2715	259	28	2023	2023	NUM
easat-2715	259	29	.	.	PUNCT
easat-2715	260	1	https://doi.org/10.2478/picbe-2023-0101	https://doi.org/10.2478/picbe-2023-0101	PROPN
easat-2715	260	2	[	[	X
easat-2715	260	3	34	34	NUM
easat-2715	260	4	]	]	X
easat-2715	260	5	o.	o.	PROPN
easat-2715	260	6	zghurska	zghurska	PROPN
easat-2715	260	7	,	,	PUNCT
easat-2715	260	8	o.	o.	PROPN
easat-2715	260	9	korchynska	korchynska	PROPN
easat-2715	260	10	,	,	PUNCT
easat-2715	260	11	k.	k.	PROPN
easat-2715	260	12	rubel	rubel	PROPN
easat-2715	260	13	,	,	PUNCT
easat-2715	260	14	s.	s.	PROPN
easat-2715	260	15	kubiv	kubiv	PROPN
easat-2715	260	16	,	,	PUNCT
easat-2715	260	17	a.	a.	NOUN
easat-2715	260	18	tarasiuk	tarasiuk	PROPN
easat-2715	260	19	and	and	CCONJ
easat-2715	260	20	o.	o.	PROPN
easat-2715	260	21	holovchenko	holovchenko	PROPN
easat-2715	260	22	,	,	PUNCT
easat-2715	260	23	“	"	PUNCT
easat-2715	260	24	digitalisation	digitalisation	NOUN
easat-2715	260	25	of	of	ADP
easat-2715	260	26	the	the	DET
easat-2715	260	27	national	national	ADJ
easat-2715	260	28	agroindustrial	agroindustrial	ADJ
easat-2715	260	29	complex	complex	NOUN
easat-2715	260	30	:	:	PUNCT
easat-2715	260	31	new	new	ADJ
easat-2715	260	32	challenges	challenge	NOUN
easat-2715	260	33	,	,	PUNCT
easat-2715	260	34	realities	reality	NOUN
easat-2715	260	35	and	and	CCONJ
easat-2715	260	36	prospects	prospect	NOUN
easat-2715	260	37	”	"	PUNCT
easat-2715	260	38	,	,	PUNCT
easat-2715	260	39	financial	financial	ADJ
easat-2715	260	40	and	and	CCONJ
easat-2715	260	41	credit	credit	NOUN
easat-2715	260	42	activity	activity	NOUN
easat-2715	260	43	:	:	PUNCT
easat-2715	260	44	problems	problem	NOUN
easat-2715	260	45	of	of	ADP
easat-2715	260	46	theory	theory	NOUN
easat-2715	260	47	and	and	CCONJ
easat-2715	260	48	practice	practice	NOUN
easat-2715	260	49	,	,	PUNCT
easat-2715	260	50	vol	vol	NOUN
easat-2715	260	51	.	.	PROPN
easat-2715	260	52	6	6	NUM
easat-2715	260	53	,	,	PUNCT
easat-2715	260	54	no	no	INTJ
easat-2715	260	55	.	.	NOUN
easat-2715	260	56	47	47	NUM
easat-2715	260	57	,	,	PUNCT
easat-2715	260	58	pp	pp	ADJ
easat-2715	260	59	.	.	PUNCT
easat-2715	261	1	388–399	388–399	NUM
easat-2715	261	2	,	,	PUNCT
easat-2715	261	3	2022	2022	NUM
easat-2715	261	4	.	.	PUNCT
easat-2715	262	1	[	[	X
easat-2715	262	2	35	35	NUM
easat-2715	262	3	]	]	SYM
easat-2715	262	4	market.us	market.us	PROPN
easat-2715	262	5	,	,	PUNCT
easat-2715	262	6	global	global	ADJ
easat-2715	262	7	digital	digital	ADJ
easat-2715	262	8	marketing	marketing	NOUN
easat-2715	262	9	market	market	NOUN
easat-2715	262	10	by	by	ADP
easat-2715	262	11	mode	mode	NOUN
easat-2715	262	12	of	of	ADP
easat-2715	262	13	marketing	marketing	NOUN
easat-2715	262	14	,	,	PUNCT
easat-2715	262	15	2024	2024	NUM
easat-2715	262	16	.	.	PUNCT
easat-2715	262	17	https://market.us/report/digitalmarketing-market/	https://market.us/report/digitalmarketing-market/	VERB
easat-2715	262	18	https://doi.org/10.36713/epra12433	https://doi.org/10.36713/epra12433	NOUN
easat-2715	262	19	https://data.worldbank.org/indicator/ny.gdp.mktp.cd?skipredirection=true&view=map	https://data.worldbank.org/indicator/ny.gdp.mktp.cd?skipredirection=true&view=map	NOUN
easat-2715	262	20	https://doi.org/10.56131/tmt.2023.2.2.168	https://doi.org/10.56131/tmt.2023.2.2.168	VERB
easat-2715	262	21	https://doi.org/10.1016/j.procs.2023.01.340	https://doi.org/10.1016/j.procs.2023.01.340	X
easat-2715	262	22	https://doi.org/10.15379/ijmst.v10i4.2416	https://doi.org/10.15379/ijmst.v10i4.2416	PUNCT
easat-2715	262	23	https://market.us/report/digital-marketing-market/	https://market.us/report/digital-marketing-market/	NOUN
easat-2715	262	24	https://market.us/report/digital-marketing-market/	https://market.us/report/digital-marketing-market/	NOUN