id	sid	tid	token	lemma	pos
easat-3138	1	1	edelweiss	edelweiss	PROPN
easat-3138	1	2	applied	apply	VERB
easat-3138	1	3	science	science	NOUN
easat-3138	1	4	and	and	CCONJ
easat-3138	1	5	technology	technology	NOUN
easat-3138	1	6	issn	issn	PROPN
easat-3138	1	7	:	:	PUNCT
easat-3138	1	8	2576	2576	NUM
easat-3138	1	9	-	-	SYM
easat-3138	1	10	8484	8484	NUM
easat-3138	1	11	vol	vol	NOUN
easat-3138	1	12	.	.	PROPN
easat-3138	1	13	8	8	NUM
easat-3138	1	14	,	,	PUNCT
easat-3138	1	15	no	no	INTJ
easat-3138	1	16	.	.	NOUN
easat-3138	1	17	6	6	NUM
easat-3138	1	18	,	,	PUNCT
easat-3138	1	19	5150	5150	NUM
easat-3138	1	20	-	-	SYM
easat-3138	1	21	5160	5160	NUM
easat-3138	1	22	2024	2024	NUM
easat-3138	1	23	publisher	publisher	NOUN
easat-3138	1	24	:	:	PUNCT
easat-3138	1	25	learning	learn	VERB
easat-3138	1	26	gate	gate	NOUN
easat-3138	1	27	doi	doi	PROPN
easat-3138	1	28	:	:	PUNCT
easat-3138	1	29	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	1	30	©	©	ADP
easat-3138	1	31	2024	2024	NUM
easat-3138	1	32	by	by	ADP
easat-3138	1	33	the	the	DET
easat-3138	1	34	authors	author	NOUN
easat-3138	1	35	;	;	PUNCT
easat-3138	1	36	licensee	licensee	PROPN
easat-3138	1	37	learning	learning	NOUN
easat-3138	1	38	gate	gate	NOUN
easat-3138	1	39	©	©	PROPN
easat-3138	1	40	2024	2024	NUM
easat-3138	1	41	by	by	ADP
easat-3138	1	42	the	the	DET
easat-3138	1	43	authors	author	NOUN
easat-3138	1	44	;	;	PUNCT
easat-3138	1	45	licensee	licensee	PROPN
easat-3138	1	46	learning	learn	VERB
easat-3138	1	47	gate	gate	NOUN
easat-3138	1	48	*	*	PUNCT
easat-3138	1	49	correspondence	correspondence	NOUN
easat-3138	1	50	:	:	PUNCT
easat-3138	1	51	astriwulandari@telkomuniversity.ac.id	astriwulandari@telkomuniversity.ac.id	ADJ
easat-3138	1	52	holistic	holistic	ADJ
easat-3138	1	53	model	model	NOUN
easat-3138	1	54	for	for	ADP
easat-3138	1	55	business	business	NOUN
easat-3138	1	56	resource	resource	NOUN
easat-3138	1	57	and	and	CCONJ
easat-3138	1	58	effective	effective	ADJ
easat-3138	1	59	social	social	ADJ
easat-3138	1	60	media	medium	NOUN
easat-3138	1	61	contents	content	NOUN
easat-3138	1	62	on	on	ADP
easat-3138	1	63	msme	msme	NOUN
easat-3138	1	64	’s	’s	PART
easat-3138	1	65	marketing	marketing	NOUN
easat-3138	1	66	astri	astri	ADJ
easat-3138	1	67	wulandari1	wulandari1	PROPN
easat-3138	1	68	*	*	SYM
easat-3138	1	69	,	,	PUNCT
easat-3138	1	70	dandy	dandy	PROPN
easat-3138	1	71	marcelino2	marcelino2	PROPN
easat-3138	1	72	1marketing	1marketing	NUM
easat-3138	1	73	management	management	NOUN
easat-3138	1	74	,	,	PUNCT
easat-3138	1	75	school	school	NOUN
easat-3138	1	76	of	of	ADP
easat-3138	1	77	applied	apply	VERB
easat-3138	1	78	sciences	science	NOUN
easat-3138	1	79	,	,	PUNCT
easat-3138	1	80	telkom	telkom	PROPN
easat-3138	1	81	university	university	PROPN
easat-3138	1	82	,	,	PUNCT
easat-3138	1	83	bandung	bandung	PROPN
easat-3138	1	84	,	,	PUNCT
easat-3138	1	85	indonesia	indonesia	PROPN
easat-3138	1	86	;	;	PUNCT
easat-3138	1	87	astriwulandari@telkomuniversity.ac.id	astriwulandari@telkomuniversity.ac.id	PROPN
easat-3138	1	88	(	(	PUNCT
easat-3138	1	89	a.w	a.w	PROPN
easat-3138	1	90	.	.	PROPN
easat-3138	1	91	)	)	PUNCT
easat-3138	2	1	2doctoral	2doctoral	NUM
easat-3138	2	2	economic	economic	ADJ
easat-3138	2	3	science	science	NOUN
easat-3138	2	4	,	,	PUNCT
easat-3138	2	5	faculty	faculty	NOUN
easat-3138	2	6	of	of	ADP
easat-3138	2	7	economy	economy	NOUN
easat-3138	2	8	,	,	PUNCT
easat-3138	2	9	universitas	universita	NOUN
easat-3138	2	10	katolik	katolik	NOUN
easat-3138	2	11	parahyangan	parahyangan	NOUN
easat-3138	2	12	,	,	PUNCT
easat-3138	2	13	bandung	bandung	PROPN
easat-3138	2	14	,	,	PUNCT
easat-3138	2	15	indonesia	indonesia	PROPN
easat-3138	2	16	;	;	PUNCT
easat-3138	2	17	abstract	abstract	ADJ
easat-3138	2	18	:	:	PUNCT
easat-3138	2	19	business	business	NOUN
easat-3138	2	20	in	in	ADP
easat-3138	2	21	the	the	DET
easat-3138	2	22	21st	21st	ADJ
easat-3138	2	23	century	century	NOUN
easat-3138	2	24	can	can	AUX
easat-3138	2	25	not	not	PART
easat-3138	2	26	function	function	VERB
easat-3138	2	27	without	without	ADP
easat-3138	2	28	social	social	ADJ
easat-3138	2	29	media	medium	NOUN
easat-3138	2	30	marketing	marketing	NOUN
easat-3138	2	31	.	.	PUNCT
easat-3138	3	1	the	the	DET
easat-3138	3	2	literature	literature	NOUN
easat-3138	3	3	n	n	CCONJ
easat-3138	3	4	social	social	ADJ
easat-3138	3	5	media	medium	NOUN
easat-3138	3	6	marketing	marketing	NOUN
easat-3138	3	7	,	,	PUNCT
easat-3138	3	8	however	however	ADV
easat-3138	3	9	,	,	PUNCT
easat-3138	3	10	is	be	AUX
easat-3138	3	11	still	still	ADV
easat-3138	3	12	fragmented	fragmented	ADJ
easat-3138	3	13	and	and	CCONJ
easat-3138	3	14	mostly	mostly	ADV
easat-3138	3	15	concerned	concerned	ADJ
easat-3138	3	16	with	with	ADP
easat-3138	3	17	isolated	isolated	ADJ
easat-3138	3	18	issues	issue	NOUN
easat-3138	3	19	like	like	ADP
easat-3138	3	20	communication	communication	NOUN
easat-3138	3	21	techniques	technique	NOUN
easat-3138	3	22	.	.	PUNCT
easat-3138	4	1	to	to	PART
easat-3138	4	2	describe	describe	VERB
easat-3138	4	3	what	what	PRON
easat-3138	4	4	constitutes	constitute	VERB
easat-3138	4	5	a	a	DET
easat-3138	4	6	successful	successful	ADJ
easat-3138	4	7	social	social	ADJ
easat-3138	4	8	media	medium	NOUN
easat-3138	4	9	marketing	marketing	NOUN
easat-3138	4	10	strategy	strategy	NOUN
easat-3138	4	11	,	,	PUNCT
easat-3138	4	12	this	this	DET
easat-3138	4	13	research	research	NOUN
easat-3138	4	14	uses	use	VERB
easat-3138	4	15	a	a	DET
easat-3138	4	16	qualitative	qualitative	NOUN
easat-3138	4	17	,	,	PUNCT
easat-3138	4	18	theory	theory	NOUN
easat-3138	4	19	-	-	PUNCT
easat-3138	4	20	building	building	NOUN
easat-3138	4	21	technique	technique	NOUN
easat-3138	4	22	to	to	PART
easat-3138	4	23	develop	develop	VERB
easat-3138	4	24	a	a	DET
easat-3138	4	25	conceptual	conceptual	ADJ
easat-3138	4	26	framework	framework	NOUN
easat-3138	4	27	.	.	PUNCT
easat-3138	5	1	the	the	DET
easat-3138	5	2	spectrum	spectrum	NOUN
easat-3138	5	3	of	of	ADP
easat-3138	5	4	conservatives	conservative	NOUN
easat-3138	5	5	and	and	CCONJ
easat-3138	5	6	progressives	progressive	NOUN
easat-3138	5	7	,	,	PUNCT
easat-3138	5	8	of	of	ADP
easat-3138	5	9	hierarchies	hierarchy	NOUN
easat-3138	5	10	and	and	CCONJ
easat-3138	5	11	networks	network	NOUN
easat-3138	5	12	,	,	PUNCT
easat-3138	5	13	of	of	ADP
easat-3138	5	14	total	total	ADJ
easat-3138	5	15	authority	authority	NOUN
easat-3138	5	16	and	and	CCONJ
easat-3138	5	17	full	full	ADJ
easat-3138	5	18	anarchy	anarchy	NOUN
easat-3138	5	19	may	may	AUX
easat-3138	5	20	all	all	PRON
easat-3138	5	21	be	be	AUX
easat-3138	5	22	found	find	VERB
easat-3138	5	23	in	in	ADP
easat-3138	5	24	the	the	DET
easat-3138	5	25	realm	realm	NOUN
easat-3138	5	26	of	of	ADP
easat-3138	5	27	social	social	ADJ
easat-3138	5	28	media	medium	NOUN
easat-3138	5	29	marketing	marketing	NOUN
easat-3138	5	30	.	.	PUNCT
easat-3138	6	1	this	this	DET
easat-3138	6	2	research	research	NOUN
easat-3138	6	3	provides	provide	VERB
easat-3138	6	4	a	a	DET
easat-3138	6	5	holistic	holistic	ADJ
easat-3138	6	6	framework	framework	NOUN
easat-3138	6	7	for	for	ADP
easat-3138	6	8	understanding	understand	VERB
easat-3138	6	9	strategic	strategic	ADJ
easat-3138	6	10	social	social	ADJ
easat-3138	6	11	media	medium	NOUN
easat-3138	6	12	marketing	marketing	NOUN
easat-3138	6	13	,	,	PUNCT
easat-3138	6	14	expanding	expand	VERB
easat-3138	6	15	beyond	beyond	ADP
easat-3138	6	16	the	the	DET
easat-3138	6	17	confines	confine	NOUN
easat-3138	6	18	of	of	ADP
easat-3138	6	19	conventional	conventional	ADJ
easat-3138	6	20	marketing	marketing	NOUN
easat-3138	6	21	theory	theory	NOUN
easat-3138	6	22	.	.	PUNCT
easat-3138	7	1	the	the	DET
easat-3138	7	2	framework	framework	NOUN
easat-3138	7	3	also	also	ADV
easat-3138	7	4	enables	enable	VERB
easat-3138	7	5	business	business	NOUN
easat-3138	7	6	leaders	leader	NOUN
easat-3138	7	7	to	to	PART
easat-3138	7	8	position	position	VERB
easat-3138	7	9	their	their	PRON
easat-3138	7	10	organizations	organization	NOUN
easat-3138	7	11	along	along	ADP
easat-3138	7	12	these	these	DET
easat-3138	7	13	four	four	NUM
easat-3138	7	14	dimensions	dimension	NOUN
easat-3138	7	15	in	in	ADP
easat-3138	7	16	a	a	DET
easat-3138	7	17	manner	manner	NOUN
easat-3138	7	18	that	that	PRON
easat-3138	7	19	serves	serve	VERB
easat-3138	7	20	their	their	PRON
easat-3138	7	21	long	long	ADJ
easat-3138	7	22	-	-	PUNCT
easat-3138	7	23	term	term	NOUN
easat-3138	7	24	objectives	objective	NOUN
easat-3138	7	25	.	.	PUNCT
easat-3138	8	1	keywords	keyword	NOUN
easat-3138	8	2	:	:	PUNCT
easat-3138	8	3	global	global	ADJ
easat-3138	8	4	perspective	perspective	NOUN
easat-3138	8	5	,	,	PUNCT
easat-3138	8	6	online	online	ADJ
easat-3138	8	7	marketing	marketing	NOUN
easat-3138	8	8	,	,	PUNCT
easat-3138	8	9	promotional	promotional	ADJ
easat-3138	8	10	strategies	strategy	NOUN
easat-3138	8	11	for	for	ADP
easat-3138	8	12	social	social	ADJ
easat-3138	8	13	media	medium	NOUN
easat-3138	8	14	,	,	PUNCT
easat-3138	8	15	recent	recent	ADJ
easat-3138	8	16	communications	communication	NOUN
easat-3138	8	17	,	,	PUNCT
easat-3138	8	18	social	social	ADJ
easat-3138	8	19	media	medium	NOUN
easat-3138	8	20	,	,	PUNCT
easat-3138	8	21	their	their	PRON
easat-3138	8	22	respective	respective	ADJ
easat-3138	8	23	strategies	strategy	NOUN
easat-3138	8	24	.	.	PUNCT
easat-3138	9	1	1	1	X
easat-3138	9	2	.	.	X
easat-3138	9	3	introduction	introduction	NOUN
easat-3138	9	4	researchers	researcher	NOUN
easat-3138	9	5	and	and	CCONJ
easat-3138	9	6	managers	manager	NOUN
easat-3138	9	7	alike	alike	ADV
easat-3138	9	8	need	need	VERB
easat-3138	9	9	a	a	DET
easat-3138	9	10	thorough	thorough	ADJ
easat-3138	9	11	understanding	understanding	NOUN
easat-3138	9	12	of	of	ADP
easat-3138	9	13	how	how	SCONJ
easat-3138	9	14	social	social	ADJ
easat-3138	9	15	media	media	NOUN
easat-3138	9	16	is	be	AUX
easat-3138	9	17	changing	change	VERB
easat-3138	9	18	the	the	DET
easat-3138	9	19	face	face	NOUN
easat-3138	9	20	of	of	ADP
easat-3138	9	21	marketing	marketing	NOUN
easat-3138	9	22	(	(	PUNCT
easat-3138	9	23	e.g.	e.g.	ADV
easat-3138	9	24	fong	fong	PROPN
easat-3138	9	25	&	&	CCONJ
easat-3138	9	26	burton	burton	PROPN
easat-3138	9	27	,	,	PUNCT
easat-3138	9	28	2008	2008	NUM
easat-3138	9	29	;	;	PUNCT
easat-3138	9	30	kumar	kumar	PROPN
easat-3138	9	31	,	,	PUNCT
easat-3138	9	32	bezawada	bezawada	PROPN
easat-3138	9	33	,	,	PUNCT
easat-3138	9	34	rishika	rishika	PROPN
easat-3138	9	35	,	,	PUNCT
easat-3138	9	36	janakiraman	janakiraman	PROPN
easat-3138	9	37	,	,	PUNCT
easat-3138	9	38	&	&	CCONJ
easat-3138	9	39	kannan	kannan	PROPN
easat-3138	9	40	,	,	PUNCT
easat-3138	9	41	2016	2016	NUM
easat-3138	9	42	;	;	PUNCT
easat-3138	9	43	schultz	schultz	PROPN
easat-3138	9	44	&	&	CCONJ
easat-3138	9	45	peltier	peltier	PROPN
easat-3138	9	46	,	,	PUNCT
easat-3138	9	47	2013	2013	NUM
easat-3138	9	48	)	)	PUNCT
easat-3138	9	49	.	.	PUNCT
easat-3138	10	1	most	most	ADJ
easat-3138	10	2	of	of	ADP
easat-3138	10	3	the	the	DET
easat-3138	10	4	literature	literature	NOUN
easat-3138	10	5	that	that	PRON
easat-3138	10	6	has	have	AUX
easat-3138	10	7	been	be	AUX
easat-3138	10	8	produced	produce	VERB
easat-3138	10	9	thus	thus	ADV
easat-3138	10	10	far	far	ADV
easat-3138	10	11	has	have	AUX
easat-3138	10	12	been	be	AUX
easat-3138	10	13	written	write	VERB
easat-3138	10	14	with	with	ADP
easat-3138	10	15	a	a	DET
easat-3138	10	16	specific	specific	ADJ
easat-3138	10	17	topic	topic	NOUN
easat-3138	10	18	in	in	ADP
easat-3138	10	19	mind	mind	NOUN
easat-3138	10	20	,	,	PUNCT
easat-3138	10	21	such	such	ADJ
easat-3138	10	22	as	as	ADP
easat-3138	10	23	consumer	consumer	NOUN
easat-3138	10	24	behavior	behavior	NOUN
easat-3138	10	25	(	(	PUNCT
easat-3138	10	26	chang	chang	PROPN
easat-3138	10	27	,	,	PUNCT
easat-3138	10	28	yu	yu	PROPN
easat-3138	10	29	,	,	PUNCT
easat-3138	10	30	&	&	CCONJ
easat-3138	10	31	lu	lu	PROPN
easat-3138	10	32	,	,	PUNCT
easat-3138	10	33	2015	2015	NUM
easat-3138	10	34	;	;	PUNCT
easat-3138	10	35	kumar	kumar	PROPN
easat-3138	10	36	et	et	PROPN
easat-3138	10	37	al	al	PROPN
easat-3138	10	38	.	.	PROPN
easat-3138	10	39	,	,	PUNCT
easat-3138	10	40	2016	2016	NUM
easat-3138	10	41	;	;	PUNCT
easat-3138	10	42	relling	relle	VERB
easat-3138	10	43	,	,	PUNCT
easat-3138	10	44	schnittka	schnittka	PROPN
easat-3138	10	45	,	,	PUNCT
easat-3138	10	46	sattler	sattler	NOUN
easat-3138	10	47	,	,	PUNCT
easat-3138	10	48	&	&	CCONJ
easat-3138	10	49	johnen	johnen	PROPN
easat-3138	10	50	2016	2016	NUM
easat-3138	10	51	)	)	PUNCT
easat-3138	10	52	,	,	PUNCT
easat-3138	10	53	customer	customer	NOUN
easat-3138	10	54	relationship	relationship	NOUN
easat-3138	10	55	management	management	NOUN
easat-3138	10	56	(	(	PUNCT
easat-3138	10	57	crm	crm	PROPN
easat-3138	10	58	)	)	PUNCT
easat-3138	10	59	(	(	PUNCT
easat-3138	10	60	trainor	trainor	PROPN
easat-3138	10	61	,	,	PUNCT
easat-3138	10	62	andzulis	andzulis	PROPN
easat-3138	10	63	,	,	PUNCT
easat-3138	10	64	rapp	rapp	PROPN
easat-3138	10	65	,	,	PUNCT
easat-3138	10	66	&	&	CCONJ
easat-3138	10	67	agnihotri	agnihotri	PROPN
easat-3138	10	68	,	,	PUNCT
easat-3138	10	69	2014	2014	NUM
easat-3138	10	70	)	)	PUNCT
easat-3138	10	71	,	,	PUNCT
easat-3138	10	72	brand	brand	NOUN
easat-3138	10	73	management	management	NOUN
easat-3138	10	74	(	(	PUNCT
easat-3138	10	75	asmussen	asmussen	NOUN
easat-3138	10	76	,	,	PUNCT
easat-3138	10	77	harridge	harridge	NOUN
easat-3138	10	78	-	-	PUNCT
easat-3138	10	79	march	march	NOUN
easat-3138	10	80	,	,	PUNCT
easat-3138	10	81	occhiocupo	occhiocupo	NOUN
easat-3138	10	82	(	(	PUNCT
easat-3138	10	83	sivertzen	sivertzen	NOUN
easat-3138	10	84	,	,	PUNCT
easat-3138	10	85	nilsen	nilsen	PROPN
easat-3138	10	86	,	,	PUNCT
easat-3138	10	87	&	&	CCONJ
easat-3138	10	88	olafsen	olafsen	VERB
easat-3138	10	89	,	,	PUNCT
easat-3138	10	90	2013	2013	NUM
easat-3138	10	91	)	)	PUNCT
easat-3138	10	92	.	.	PUNCT
easat-3138	11	1	while	while	SCONJ
easat-3138	11	2	these	these	DET
easat-3138	11	3	studies	study	NOUN
easat-3138	11	4	show	show	VERB
easat-3138	11	5	how	how	SCONJ
easat-3138	11	6	various	various	ADJ
easat-3138	11	7	areas	area	NOUN
easat-3138	11	8	of	of	ADP
easat-3138	11	9	social	social	ADJ
easat-3138	11	10	media	medium	NOUN
easat-3138	11	11	marketing	marketing	NOUN
easat-3138	11	12	and	and	CCONJ
easat-3138	11	13	management	management	NOUN
easat-3138	11	14	are	be	AUX
easat-3138	11	15	progressing	progress	VERB
easat-3138	11	16	,	,	PUNCT
easat-3138	11	17	no	no	DET
easat-3138	11	18	comprehensive	comprehensive	ADJ
easat-3138	11	19	framework	framework	NOUN
easat-3138	11	20	for	for	ADP
easat-3138	11	21	social	social	ADJ
easat-3138	11	22	media	medium	NOUN
easat-3138	11	23	marketing	marketing	NOUN
easat-3138	11	24	is	be	AUX
easat-3138	11	25	provided	provide	VERB
easat-3138	11	26	by	by	ADP
easat-3138	11	27	the	the	DET
easat-3138	11	28	available	available	ADJ
easat-3138	11	29	literature	literature	NOUN
easat-3138	11	30	.	.	PUNCT
easat-3138	12	1	given	give	VERB
easat-3138	12	2	that	that	DET
easat-3138	12	3	academics	academic	NOUN
easat-3138	12	4	and	and	CCONJ
easat-3138	12	5	professionals	professional	NOUN
easat-3138	12	6	alike	alike	ADV
easat-3138	12	7	(	(	PUNCT
easat-3138	12	8	labrecque	labrecque	ADJ
easat-3138	12	9	,	,	PUNCT
easat-3138	12	10	vor	vor	NOUN
easat-3138	12	11	dem	dem	PROPN
easat-3138	12	12	esche	esche	PROPN
easat-3138	12	13	,	,	PUNCT
easat-3138	12	14	mathwick	mathwick	PROPN
easat-3138	12	15	,	,	PUNCT
easat-3138	12	16	novak	novak	PROPN
easat-3138	12	17	,	,	PUNCT
easat-3138	12	18	&	&	CCONJ
easat-3138	12	19	hofacker	hofacker	PROPN
easat-3138	12	20	,	,	PUNCT
easat-3138	12	21	2013	2013	NUM
easat-3138	12	22	;	;	PUNCT
easat-3138	12	23	schultz	schultz	PROPN
easat-3138	12	24	&	&	CCONJ
easat-3138	12	25	peltier	peltier	PROPN
easat-3138	12	26	,	,	PUNCT
easat-3138	12	27	2013	2013	NUM
easat-3138	12	28	;	;	PUNCT
easat-3138	12	29	yadav	yadav	PROPN
easat-3138	12	30	&	&	CCONJ
easat-3138	12	31	pavlou	pavlou	PROPN
easat-3138	12	32	,	,	PUNCT
easat-3138	12	33	2014	2014	NUM
easat-3138	12	34	)	)	PUNCT
easat-3138	12	35	acknowledge	acknowledge	VERB
easat-3138	12	36	the	the	DET
easat-3138	12	37	new	new	ADJ
easat-3138	12	38	complexities	complexity	NOUN
easat-3138	12	39	brought	bring	VERB
easat-3138	12	40	about	about	ADP
easat-3138	12	41	by	by	ADP
easat-3138	12	42	these	these	DET
easat-3138	12	43	media	medium	NOUN
easat-3138	12	44	and	and	CCONJ
easat-3138	12	45	agree	agree	VERB
easat-3138	12	46	that	that	SCONJ
easat-3138	12	47	this	this	DET
easat-3138	12	48	area	area	NOUN
easat-3138	12	49	of	of	ADP
easat-3138	12	50	study	study	NOUN
easat-3138	12	51	needs	need	VERB
easat-3138	12	52	to	to	PART
easat-3138	12	53	be	be	AUX
easat-3138	12	54	rethought	rethink	VERB
easat-3138	12	55	,	,	PUNCT
easat-3138	12	56	the	the	DET
easat-3138	12	57	paucity	paucity	NOUN
easat-3138	12	58	of	of	ADP
easat-3138	12	59	research	research	NOUN
easat-3138	12	60	on	on	ADP
easat-3138	12	61	social	social	ADJ
easat-3138	12	62	media	medium	NOUN
easat-3138	12	63	marketing	marketing	NOUN
easat-3138	12	64	is	be	AUX
easat-3138	12	65	puzzling	puzzle	VERB
easat-3138	12	66	.	.	PUNCT
easat-3138	13	1	thus	thus	ADV
easat-3138	13	2	,	,	PUNCT
easat-3138	13	3	strategic	strategic	ADJ
easat-3138	13	4	social	social	ADJ
easat-3138	13	5	media	medium	NOUN
easat-3138	13	6	marketing	marketing	NOUN
easat-3138	13	7	remains	remain	VERB
easat-3138	13	8	an	an	DET
easat-3138	13	9	unproven	unproven	ADJ
easat-3138	13	10	user	user	NOUN
easat-3138	13	11	interaction	interaction	NOUN
easat-3138	13	12	paradigm	paradigm	NOUN
easat-3138	13	13	,	,	PUNCT
easat-3138	13	14	and	and	CCONJ
easat-3138	13	15	there	there	PRON
easat-3138	13	16	is	be	VERB
easat-3138	13	17	a	a	DET
easat-3138	13	18	dearth	dearth	NOUN
easat-3138	13	19	of	of	ADP
easat-3138	13	20	scholarly	scholarly	ADJ
easat-3138	13	21	literature	literature	NOUN
easat-3138	13	22	on	on	ADP
easat-3138	13	23	the	the	DET
easat-3138	13	24	subject	subject	NOUN
easat-3138	13	25	(	(	PUNCT
easat-3138	13	26	naylor	naylor	PROPN
easat-3138	13	27	,	,	PUNCT
easat-3138	13	28	lamberton	lamberton	PROPN
easat-3138	13	29	,	,	PUNCT
easat-3138	13	30	&	&	CCONJ
easat-3138	13	31	west	west	PROPN
easat-3138	13	32	,	,	PUNCT
easat-3138	13	33	2012	2012	NUM
easat-3138	13	34	)	)	PUNCT
easat-3138	13	35	.	.	PUNCT
easat-3138	14	1	this	this	DET
easat-3138	14	2	article	article	NOUN
easat-3138	14	3	aims	aim	VERB
easat-3138	14	4	to	to	PART
easat-3138	14	5	address	address	VERB
easat-3138	14	6	this	this	DET
easat-3138	14	7	theoretically	theoretically	ADV
easat-3138	14	8	and	and	CCONJ
easat-3138	14	9	managerially	managerially	ADV
easat-3138	14	10	important	important	ADJ
easat-3138	14	11	research	research	NOUN
easat-3138	14	12	gap	gap	NOUN
easat-3138	14	13	by	by	ADP
easat-3138	14	14	examining	examine	VERB
easat-3138	14	15	the	the	DET
easat-3138	14	16	following	follow	VERB
easat-3138	14	17	two	two	NUM
easat-3138	14	18	areas	area	NOUN
easat-3138	14	19	of	of	ADP
easat-3138	14	20	inquiry	inquiry	NOUN
easat-3138	14	21	.	.	PUNCT
easat-3138	15	1	exactly	exactly	ADV
easat-3138	15	2	what	what	PRON
easat-3138	15	3	does	do	AUX
easat-3138	15	4	it	it	PRON
easat-3138	15	5	imply	imply	VERB
easat-3138	15	6	when	when	SCONJ
easat-3138	15	7	someone	someone	PRON
easat-3138	15	8	says	say	VERB
easat-3138	15	9	they	they	PRON
easat-3138	15	10	are	be	AUX
easat-3138	15	11	doing	do	VERB
easat-3138	15	12	"	"	PUNCT
easat-3138	15	13	strategic	strategic	ADJ
easat-3138	15	14	social	social	ADJ
easat-3138	15	15	media	medium	NOUN
easat-3138	15	16	marketing	marketing	NOUN
easat-3138	15	17	?	?	PUNCT
easat-3138	15	18	"	"	PUNCT
easat-3138	16	1	moreover	moreover	ADV
easat-3138	16	2	,	,	PUNCT
easat-3138	16	3	what	what	PRON
easat-3138	16	4	should	should	AUX
easat-3138	16	5	a	a	DET
easat-3138	16	6	company	company	NOUN
easat-3138	16	7	prioritize	prioritize	VERB
easat-3138	16	8	when	when	SCONJ
easat-3138	16	9	formulating	formulate	VERB
easat-3138	16	10	its	its	PRON
easat-3138	16	11	social	social	ADJ
easat-3138	16	12	media	medium	NOUN
easat-3138	16	13	advertising	advertising	NOUN
easat-3138	16	14	strategy	strategy	NOUN
easat-3138	16	15	?	?	PUNCT
easat-3138	17	1	the	the	DET
easat-3138	17	2	goal	goal	NOUN
easat-3138	17	3	of	of	ADP
easat-3138	17	4	this	this	DET
easat-3138	17	5	research	research	NOUN
easat-3138	17	6	is	be	AUX
easat-3138	17	7	to	to	PART
easat-3138	17	8	provide	provide	VERB
easat-3138	17	9	a	a	DET
easat-3138	17	10	unified	unified	ADJ
easat-3138	17	11	framework	framework	NOUN
easat-3138	17	12	for	for	ADP
easat-3138	17	13	making	make	VERB
easat-3138	17	14	important	important	ADJ
easat-3138	17	15	strategic	strategic	ADJ
easat-3138	17	16	decisions	decision	NOUN
easat-3138	17	17	about	about	ADP
easat-3138	17	18	social	social	ADJ
easat-3138	17	19	media	medium	NOUN
easat-3138	17	20	marketing	marketing	NOUN
easat-3138	17	21	.	.	PUNCT
easat-3138	18	1	there	there	PRON
easat-3138	18	2	are	be	VERB
easat-3138	18	3	three	three	NUM
easat-3138	18	4	theoretical	theoretical	ADJ
easat-3138	18	5	contributions	contribution	NOUN
easat-3138	18	6	from	from	ADP
easat-3138	18	7	this	this	DET
easat-3138	18	8	research	research	NOUN
easat-3138	18	9	.	.	PUNCT
easat-3138	19	1	this	this	DET
easat-3138	19	2	research	research	NOUN
easat-3138	19	3	begins	begin	VERB
easat-3138	19	4	by	by	ADP
easat-3138	19	5	providing	provide	VERB
easat-3138	19	6	a	a	DET
easat-3138	19	7	comprehensive	comprehensive	ADJ
easat-3138	19	8	definition	definition	NOUN
easat-3138	19	9	and	and	CCONJ
easat-3138	19	10	framework	framework	NOUN
easat-3138	19	11	for	for	ADP
easat-3138	19	12	the	the	DET
easat-3138	19	13	field	field	NOUN
easat-3138	19	14	of	of	ADP
easat-3138	19	15	strategic	strategic	ADJ
easat-3138	19	16	social	social	ADJ
easat-3138	19	17	media	medium	NOUN
easat-3138	19	18	marketing	marketing	NOUN
easat-3138	19	19	.	.	PUNCT
easat-3138	20	1	the	the	DET
easat-3138	20	2	earlier	early	ADJ
easat-3138	20	3	research	research	NOUN
easat-3138	20	4	on	on	ADP
easat-3138	20	5	social	social	ADJ
easat-3138	20	6	media	medium	NOUN
easat-3138	20	7	marketing	marketing	NOUN
easat-3138	20	8	often	often	ADV
easat-3138	20	9	focused	focus	VERB
easat-3138	20	10	narrowly	narrowly	ADV
easat-3138	20	11	on	on	ADP
easat-3138	20	12	consumers	consumer	NOUN
easat-3138	20	13	and/or	and/or	CCONJ
easat-3138	20	14	communication	communication	NOUN
easat-3138	20	15	features	feature	NOUN
easat-3138	20	16	;	;	PUNCT
easat-3138	20	17	this	this	DET
easat-3138	20	18	paradigm	paradigm	NOUN
easat-3138	20	19	broadens	broaden	VERB
easat-3138	20	20	that	that	DET
easat-3138	20	21	focus	focus	NOUN
easat-3138	20	22	.	.	PUNCT
easat-3138	21	1	human	human	ADJ
easat-3138	21	2	resource	resource	NOUN
easat-3138	21	3	management	management	NOUN
easat-3138	21	4	(	(	PUNCT
easat-3138	21	5	sivertzen	sivertzen	PROPN
easat-3138	21	6	et	et	PROPN
easat-3138	21	7	al	al	PROPN
easat-3138	21	8	.	.	PROPN
easat-3138	21	9	,	,	PUNCT
easat-3138	21	10	2013	2013	NUM
easat-3138	21	11	)	)	PUNCT
easat-3138	21	12	,	,	PUNCT
easat-3138	21	13	organizational	organizational	ADJ
easat-3138	21	14	theory	theory	NOUN
easat-3138	21	15	(	(	PUNCT
easat-3138	21	16	heller	heller	PROPN
easat-3138	21	17	baird	baird	PROPN
easat-3138	21	18	&	&	CCONJ
easat-3138	21	19	parasnis	parasnis	PROPN
easat-3138	21	20	,	,	PUNCT
easat-3138	21	21	2011	2011	NUM
easat-3138	21	22	)	)	PUNCT
easat-3138	21	23	,	,	PUNCT
easat-3138	21	24	public	public	ADJ
easat-3138	21	25	relations	relation	NOUN
easat-3138	21	26	(	(	PUNCT
easat-3138	21	27	eyrich	eyrich	PROPN
easat-3138	21	28	,	,	PUNCT
easat-3138	21	29	padman	padman	PROPN
easat-3138	21	30	&	&	CCONJ
easat-3138	21	31	sweetser	sweetser	PROPN
easat-3138	21	32	,	,	PUNCT
easat-3138	21	33	5151	5151	NUM
easat-3138	21	34	edelweiss	edelweiss	PROPN
easat-3138	21	35	applied	apply	VERB
easat-3138	21	36	science	science	NOUN
easat-3138	21	37	and	and	CCONJ
easat-3138	21	38	technology	technology	NOUN
easat-3138	21	39	issn	issn	PROPN
easat-3138	21	40	:	:	PUNCT
easat-3138	21	41	2576	2576	NUM
easat-3138	21	42	-	-	SYM
easat-3138	21	43	8484	8484	NUM
easat-3138	21	44	vol	vol	NOUN
easat-3138	21	45	.	.	PROPN
easat-3138	21	46	8	8	NUM
easat-3138	21	47	,	,	PUNCT
easat-3138	21	48	no	no	INTJ
easat-3138	21	49	.	.	NOUN
easat-3138	22	1	6	6	NUM
easat-3138	22	2	:	:	SYM
easat-3138	22	3	5150	5150	NUM
easat-3138	22	4	-	-	SYM
easat-3138	22	5	5160	5160	NUM
easat-3138	22	6	,	,	PUNCT
easat-3138	22	7	2024	2024	NUM
easat-3138	22	8	doi	doi	NOUN
easat-3138	22	9	:	:	PUNCT
easat-3138	22	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	22	11	©	©	ADP
easat-3138	22	12	2024	2024	NUM
easat-3138	22	13	by	by	ADP
easat-3138	22	14	the	the	DET
easat-3138	22	15	authors	author	NOUN
easat-3138	22	16	;	;	PUNCT
easat-3138	22	17	licensee	licensee	PROPN
easat-3138	22	18	learning	learning	NOUN
easat-3138	22	19	gate	gate	NOUN
easat-3138	22	20	2008	2008	NUM
easat-3138	22	21	)	)	PUNCT
easat-3138	22	22	,	,	PUNCT
easat-3138	22	23	and	and	CCONJ
easat-3138	22	24	communications	communication	NOUN
easat-3138	22	25	theory	theory	NOUN
easat-3138	22	26	are	be	AUX
easat-3138	22	27	all	all	PRON
easat-3138	22	28	integral	integral	ADJ
easat-3138	22	29	parts	part	NOUN
easat-3138	22	30	of	of	ADP
easat-3138	22	31	strategic	strategic	ADJ
easat-3138	22	32	social	social	ADJ
easat-3138	22	33	media	medium	NOUN
easat-3138	22	34	marketing	marketing	NOUN
easat-3138	22	35	(	(	PUNCT
easat-3138	22	36	linke	linke	PROPN
easat-3138	22	37	&	&	CCONJ
easat-3138	22	38	zerfass	zerfass	ADJ
easat-3138	22	39	,	,	PUNCT
easat-3138	22	40	2013	2013	NUM
easat-3138	22	41	)	)	PUNCT
easat-3138	22	42	.	.	PUNCT
easat-3138	23	1	second	second	ADJ
easat-3138	23	2	,	,	PUNCT
easat-3138	23	3	this	this	DET
easat-3138	23	4	research	research	NOUN
easat-3138	23	5	constructs	construct	VERB
easat-3138	23	6	a	a	DET
easat-3138	23	7	theoretical	theoretical	ADJ
easat-3138	23	8	framework	framework	NOUN
easat-3138	23	9	outlining	outline	VERB
easat-3138	23	10	the	the	DET
easat-3138	23	11	main	main	ADJ
easat-3138	23	12	axes	axis	NOUN
easat-3138	23	13	along	along	ADP
easat-3138	23	14	which	which	PRON
easat-3138	23	15	strategic	strategic	ADJ
easat-3138	23	16	social	social	ADJ
easat-3138	23	17	media	medium	NOUN
easat-3138	23	18	marketing	marketing	NOUN
easat-3138	23	19	decisions	decision	NOUN
easat-3138	23	20	are	be	AUX
easat-3138	23	21	made	make	VERB
easat-3138	23	22	and	and	CCONJ
easat-3138	23	23	the	the	DET
easat-3138	23	24	costs	cost	NOUN
easat-3138	23	25	and	and	CCONJ
easat-3138	23	26	advantages	advantage	NOUN
easat-3138	23	27	of	of	ADP
easat-3138	23	28	establishing	establish	VERB
easat-3138	23	29	a	a	DET
easat-3138	23	30	particular	particular	ADJ
easat-3138	23	31	firm	firm	NOUN
easat-3138	23	32	's	's	PART
easat-3138	23	33	position	position	NOUN
easat-3138	23	34	along	along	ADP
easat-3138	23	35	each	each	PRON
easat-3138	23	36	of	of	ADP
easat-3138	23	37	the	the	DET
easat-3138	23	38	main	main	ADJ
easat-3138	23	39	continuums	continuum	NOUN
easat-3138	23	40	.	.	PUNCT
easat-3138	24	1	this	this	DET
easat-3138	24	2	research	research	NOUN
easat-3138	24	3	is	be	AUX
easat-3138	24	4	important	important	ADJ
easat-3138	24	5	because	because	SCONJ
easat-3138	24	6	it	it	PRON
easat-3138	24	7	provides	provide	VERB
easat-3138	24	8	a	a	DET
easat-3138	24	9	context	context	NOUN
easat-3138	24	10	for	for	ADP
easat-3138	24	11	social	social	ADJ
easat-3138	24	12	media	medium	NOUN
easat-3138	24	13	marketing	marketing	NOUN
easat-3138	24	14	within	within	ADP
easat-3138	24	15	a	a	DET
easat-3138	24	16	broader	broad	ADJ
easat-3138	24	17	,	,	PUNCT
easat-3138	24	18	more	more	ADV
easat-3138	24	19	strategic	strategic	ADJ
easat-3138	24	20	marketing	marketing	NOUN
easat-3138	24	21	and	and	CCONJ
easat-3138	24	22	management	management	NOUN
easat-3138	24	23	framework	framework	NOUN
easat-3138	24	24	.	.	PUNCT
easat-3138	25	1	the	the	DET
easat-3138	25	2	findings	finding	NOUN
easat-3138	25	3	of	of	ADP
easat-3138	25	4	this	this	DET
easat-3138	25	5	research	research	NOUN
easat-3138	25	6	contribute	contribute	VERB
easat-3138	25	7	to	to	ADP
easat-3138	25	8	the	the	DET
easat-3138	25	9	theoretical	theoretical	ADJ
easat-3138	25	10	understanding	understanding	NOUN
easat-3138	25	11	of	of	ADP
easat-3138	25	12	social	social	ADJ
easat-3138	25	13	media	medium	NOUN
easat-3138	25	14	marketing	marketing	NOUN
easat-3138	25	15	at	at	ADP
easat-3138	25	16	a	a	DET
easat-3138	25	17	level	level	NOUN
easat-3138	25	18	that	that	PRON
easat-3138	25	19	may	may	AUX
easat-3138	25	20	help	help	VERB
easat-3138	25	21	guide	guide	VERB
easat-3138	25	22	management	management	NOUN
easat-3138	25	23	decision	decision	NOUN
easat-3138	25	24	making	make	VERB
easat-3138	25	25	as	as	SCONJ
easat-3138	25	26	they	they	PRON
easat-3138	25	27	develop	develop	VERB
easat-3138	25	28	and	and	CCONJ
easat-3138	25	29	improve	improve	VERB
easat-3138	25	30	their	their	PRON
easat-3138	25	31	own	own	ADJ
easat-3138	25	32	strategic	strategic	ADJ
easat-3138	25	33	social	social	ADJ
easat-3138	25	34	media	medium	NOUN
easat-3138	25	35	marketing	marketing	NOUN
easat-3138	25	36	efforts	effort	NOUN
easat-3138	25	37	.	.	PUNCT
easat-3138	26	1	2	2	X
easat-3138	26	2	.	.	X
easat-3138	26	3	literature	literature	NOUN
easat-3138	26	4	review	review	VERB
easat-3138	26	5	the	the	DET
easat-3138	26	6	aims	aim	NOUN
easat-3138	26	7	and	and	CCONJ
easat-3138	26	8	results	result	NOUN
easat-3138	26	9	of	of	ADP
easat-3138	26	10	social	social	ADJ
easat-3138	26	11	media	medium	NOUN
easat-3138	26	12	advertising	advertising	NOUN
easat-3138	26	13	.	.	PUNCT
easat-3138	27	1	the	the	DET
easat-3138	27	2	goals	goal	NOUN
easat-3138	27	3	of	of	ADP
easat-3138	27	4	social	social	ADJ
easat-3138	27	5	media	medium	NOUN
easat-3138	27	6	marketing	marketing	NOUN
easat-3138	27	7	have	have	AUX
easat-3138	27	8	been	be	AUX
easat-3138	27	9	the	the	DET
easat-3138	27	10	subject	subject	NOUN
easat-3138	27	11	of	of	ADP
easat-3138	27	12	empirical	empirical	ADJ
easat-3138	27	13	study	study	NOUN
easat-3138	27	14	(	(	PUNCT
easat-3138	27	15	e.g.	e.g.	ADV
easat-3138	27	16	ashley	ashley	PROPN
easat-3138	27	17	&	&	CCONJ
easat-3138	27	18	tuten	tuten	VERB
easat-3138	27	19	,	,	PUNCT
easat-3138	27	20	2015	2015	NUM
easat-3138	27	21	;	;	PUNCT
easat-3138	27	22	bernoff	bernoff	PROPN
easat-3138	27	23	&	&	CCONJ
easat-3138	27	24	li	li	PROPN
easat-3138	27	25	,	,	PUNCT
easat-3138	27	26	2008	2008	NUM
easat-3138	27	27	;	;	PUNCT
easat-3138	27	28	bianchi	bianchi	PROPN
easat-3138	27	29	&	&	CCONJ
easat-3138	27	30	andrews	andrews	PROPN
easat-3138	27	31	,	,	PUNCT
easat-3138	27	32	2015	2015	NUM
easat-3138	27	33	;	;	PUNCT
easat-3138	27	34	schultz	schultz	PROPN
easat-3138	27	35	&	&	CCONJ
easat-3138	27	36	peltier	peltier	PROPN
easat-3138	27	37	,	,	PUNCT
easat-3138	27	38	2013	2013	NUM
easat-3138	27	39	)	)	PUNCT
easat-3138	27	40	,	,	PUNCT
easat-3138	27	41	with	with	ADP
easat-3138	27	42	studies	study	NOUN
easat-3138	27	43	focusing	focus	VERB
easat-3138	27	44	on	on	ADP
easat-3138	27	45	topics	topic	NOUN
easat-3138	27	46	like	like	ADP
easat-3138	27	47	lead	lead	NOUN
easat-3138	27	48	generation	generation	NOUN
easat-3138	27	49	,	,	PUNCT
easat-3138	27	50	sales	sale	NOUN
easat-3138	27	51	,	,	PUNCT
easat-3138	27	52	brand	brand	NOUN
easat-3138	27	53	awareness	awareness	NOUN
easat-3138	27	54	,	,	PUNCT
easat-3138	27	55	brand	brand	NOUN
easat-3138	27	56	image	image	NOUN
easat-3138	27	57	,	,	PUNCT
easat-3138	27	58	website	website	NOUN
easat-3138	27	59	traffic	traffic	NOUN
easat-3138	27	60	,	,	PUNCT
easat-3138	27	61	marketing	marketing	NOUN
easat-3138	27	62	costs	cost	NOUN
easat-3138	27	63	,	,	PUNCT
easat-3138	27	64	and	and	CCONJ
easat-3138	27	65	user	user	NOUN
easat-3138	27	66	engagement	engagement	NOUN
easat-3138	27	67	.	.	PUNCT
easat-3138	28	1	however	however	ADV
easat-3138	28	2	,	,	PUNCT
easat-3138	28	3	companies	company	NOUN
easat-3138	28	4	are	be	AUX
easat-3138	28	5	not	not	PART
easat-3138	28	6	limited	limit	VERB
easat-3138	28	7	to	to	ADP
easat-3138	28	8	the	the	DET
easat-3138	28	9	aforementioned	aforementione	VERB
easat-3138	28	10	mostly	mostly	ADV
easat-3138	28	11	proactive	proactive	ADJ
easat-3138	28	12	uses	use	NOUN
easat-3138	28	13	of	of	ADP
easat-3138	28	14	social	social	ADJ
easat-3138	28	15	media	medium	NOUN
easat-3138	28	16	marketing	marketing	NOUN
easat-3138	28	17	.	.	PUNCT
easat-3138	29	1	companies	company	NOUN
easat-3138	29	2	may	may	AUX
easat-3138	29	3	monitor	monitor	VERB
easat-3138	29	4	and	and	CCONJ
easat-3138	29	5	analyze	analyze	VERB
easat-3138	29	6	social	social	ADJ
easat-3138	29	7	media	medium	NOUN
easat-3138	29	8	comments	comment	NOUN
easat-3138	29	9	to	to	PART
easat-3138	29	10	get	get	VERB
easat-3138	29	11	a	a	DET
easat-3138	29	12	sense	sense	NOUN
easat-3138	29	13	of	of	ADP
easat-3138	29	14	how	how	SCONJ
easat-3138	29	15	the	the	DET
easat-3138	29	16	public	public	NOUN
easat-3138	29	17	feels	feel	VERB
easat-3138	29	18	about	about	ADP
easat-3138	29	19	a	a	DET
easat-3138	29	20	product	product	NOUN
easat-3138	29	21	or	or	CCONJ
easat-3138	29	22	advertising	advertising	NOUN
easat-3138	29	23	campaign	campaign	NOUN
easat-3138	29	24	(	(	PUNCT
easat-3138	29	25	schweidel	schweidel	NOUN
easat-3138	29	26	&	&	CCONJ
easat-3138	29	27	moe	moe	NOUN
easat-3138	29	28	,	,	PUNCT
easat-3138	29	29	2014	2014	NUM
easat-3138	29	30	)	)	PUNCT
easat-3138	29	31	.	.	PUNCT
easat-3138	30	1	businesses	business	NOUN
easat-3138	30	2	typically	typically	ADV
easat-3138	30	3	try	try	VERB
easat-3138	30	4	to	to	PART
easat-3138	30	5	mitigate	mitigate	VERB
easat-3138	30	6	the	the	DET
easat-3138	30	7	risks	risk	NOUN
easat-3138	30	8	associated	associate	VERB
easat-3138	30	9	with	with	ADP
easat-3138	30	10	employees	employee	NOUN
easat-3138	30	11	'	'	PART
easat-3138	30	12	careless	careless	ADJ
easat-3138	30	13	social	social	ADJ
easat-3138	30	14	media	medium	NOUN
easat-3138	30	15	use	use	NOUN
easat-3138	30	16	on	on	ADP
easat-3138	30	17	the	the	DET
easat-3138	30	18	job	job	NOUN
easat-3138	30	19	by	by	ADP
easat-3138	30	20	enforcing	enforce	VERB
easat-3138	30	21	guidelines	guideline	NOUN
easat-3138	30	22	for	for	ADP
easat-3138	30	23	acceptable	acceptable	ADJ
easat-3138	30	24	behavior	behavior	NOUN
easat-3138	30	25	(	(	PUNCT
easat-3138	30	26	rokka	rokka	VERB
easat-3138	30	27	,	,	PUNCT
easat-3138	30	28	karlsson	karlsson	PROPN
easat-3138	30	29	,	,	PUNCT
easat-3138	30	30	&	&	CCONJ
easat-3138	30	31	tienari	tienari	NOUN
easat-3138	30	32	,	,	PUNCT
easat-3138	30	33	2014	2014	NUM
easat-3138	30	34	)	)	PUNCT
easat-3138	30	35	.	.	PUNCT
easat-3138	31	1	indeed	indeed	ADV
easat-3138	31	2	,	,	PUNCT
easat-3138	31	3	the	the	DET
easat-3138	31	4	objectives	objective	NOUN
easat-3138	31	5	and	and	CCONJ
easat-3138	31	6	challenges	challenge	NOUN
easat-3138	31	7	of	of	ADP
easat-3138	31	8	social	social	ADJ
easat-3138	31	9	media	medium	NOUN
easat-3138	31	10	marketing	marketing	NOUN
easat-3138	31	11	may	may	AUX
easat-3138	31	12	vary	vary	VERB
easat-3138	31	13	greatly	greatly	ADV
easat-3138	31	14	depending	depend	VERB
easat-3138	31	15	on	on	ADP
easat-3138	31	16	the	the	DET
easat-3138	31	17	sector	sector	NOUN
easat-3138	31	18	(	(	PUNCT
easat-3138	31	19	e.g.	e.g.	ADV
easat-3138	31	20	,	,	PUNCT
easat-3138	31	21	business	business	NOUN
easat-3138	31	22	-	-	PUNCT
easat-3138	31	23	to	to	ADP
easat-3138	31	24	-	-	PUNCT
easat-3138	31	25	business	business	NOUN
easat-3138	31	26	vs	vs	ADP
easat-3138	31	27	business	business	NOUN
easat-3138	31	28	-	-	PUNCT
easat-3138	31	29	to	to	ADP
easat-3138	31	30	-	-	PUNCT
easat-3138	31	31	consumer	consumer	NOUN
easat-3138	31	32	)	)	PUNCT
easat-3138	31	33	and	and	CCONJ
easat-3138	31	34	the	the	DET
easat-3138	31	35	size	size	NOUN
easat-3138	31	36	of	of	ADP
easat-3138	31	37	the	the	DET
easat-3138	31	38	organization	organization	NOUN
easat-3138	31	39	.	.	PUNCT
easat-3138	32	1	limits	limit	NOUN
easat-3138	32	2	to	to	ADP
easat-3138	32	3	successful	successful	ADJ
easat-3138	32	4	social	social	ADJ
easat-3138	32	5	media	medium	NOUN
easat-3138	32	6	advertising	advertising	NOUN
easat-3138	32	7	.	.	PUNCT
easat-3138	33	1	research	research	NOUN
easat-3138	33	2	into	into	ADP
easat-3138	33	3	the	the	DET
easat-3138	33	4	fundamentals	fundamental	NOUN
easat-3138	33	5	of	of	ADP
easat-3138	33	6	social	social	ADJ
easat-3138	33	7	media	medium	NOUN
easat-3138	33	8	allows	allow	VERB
easat-3138	33	9	for	for	ADP
easat-3138	33	10	the	the	DET
easat-3138	33	11	forecasting	forecasting	NOUN
easat-3138	33	12	of	of	ADP
easat-3138	33	13	both	both	CCONJ
easat-3138	33	14	the	the	DET
easat-3138	33	15	positive	positive	ADJ
easat-3138	33	16	and	and	CCONJ
easat-3138	33	17	negative	negative	ADJ
easat-3138	33	18	outcomes	outcome	NOUN
easat-3138	33	19	of	of	ADP
easat-3138	33	20	these	these	DET
easat-3138	33	21	channels	channel	NOUN
easat-3138	33	22	for	for	ADP
easat-3138	33	23	commercial	commercial	ADJ
easat-3138	33	24	enterprises	enterprise	NOUN
easat-3138	33	25	(	(	PUNCT
easat-3138	33	26	hennig	hennig	X
easat-3138	33	27	-	-	PUNCT
easat-3138	33	28	thurau	thurau	PROPN
easat-3138	33	29	et	et	PROPN
easat-3138	33	30	al	al	PROPN
easat-3138	33	31	.	.	PROPN
easat-3138	33	32	,	,	PUNCT
easat-3138	33	33	2010	2010	NUM
easat-3138	33	34	;	;	PUNCT
easat-3138	33	35	labrecque	labrecque	PROPN
easat-3138	33	36	et	et	PROPN
easat-3138	33	37	al	al	PROPN
easat-3138	33	38	.	.	PROPN
easat-3138	33	39	,	,	PUNCT
easat-3138	33	40	2013	2013	NUM
easat-3138	33	41	)	)	PUNCT
easat-3138	33	42	.	.	PUNCT
easat-3138	34	1	for	for	ADP
easat-3138	34	2	instance	instance	NOUN
easat-3138	34	3	,	,	PUNCT
easat-3138	34	4	the	the	DET
easat-3138	34	5	seven	seven	NUM
easat-3138	34	6	functional	functional	ADJ
easat-3138	34	7	building	building	NOUN
easat-3138	34	8	components	component	NOUN
easat-3138	34	9	shared	share	VERB
easat-3138	34	10	by	by	ADP
easat-3138	34	11	all	all	DET
easat-3138	34	12	forms	form	NOUN
easat-3138	34	13	of	of	ADP
easat-3138	34	14	social	social	ADJ
easat-3138	34	15	media	medium	NOUN
easat-3138	34	16	are	be	AUX
easat-3138	34	17	identity	identity	NOUN
easat-3138	34	18	,	,	PUNCT
easat-3138	34	19	discussion	discussion	NOUN
easat-3138	34	20	,	,	PUNCT
easat-3138	34	21	sharing	sharing	NOUN
easat-3138	34	22	,	,	PUNCT
easat-3138	34	23	presence	presence	NOUN
easat-3138	34	24	,	,	PUNCT
easat-3138	34	25	connections	connection	NOUN
easat-3138	34	26	,	,	PUNCT
easat-3138	34	27	reputation	reputation	NOUN
easat-3138	34	28	,	,	PUNCT
easat-3138	34	29	and	and	CCONJ
easat-3138	34	30	groups	group	NOUN
easat-3138	34	31	(	(	PUNCT
easat-3138	34	32	kietzmann	kietzmann	PROPN
easat-3138	34	33	,	,	PUNCT
easat-3138	34	34	hermkens	hermken	NOUN
easat-3138	34	35	,	,	PUNCT
easat-3138	34	36	mccarthy	mccarthy	PROPN
easat-3138	34	37	,	,	PUNCT
easat-3138	34	38	&	&	CCONJ
easat-3138	34	39	silvestre	silvestre	PROPN
easat-3138	34	40	,	,	PUNCT
easat-3138	34	41	2011	2011	NUM
easat-3138	34	42	)	)	PUNCT
easat-3138	34	43	.	.	PUNCT
easat-3138	35	1	in	in	ADP
easat-3138	35	2	order	order	NOUN
easat-3138	35	3	to	to	PART
easat-3138	35	4	create	create	VERB
easat-3138	35	5	value	value	NOUN
easat-3138	35	6	for	for	ADP
easat-3138	35	7	their	their	PRON
easat-3138	35	8	audiences	audience	NOUN
easat-3138	35	9	,	,	PUNCT
easat-3138	35	10	social	social	ADJ
easat-3138	35	11	media	medium	NOUN
easat-3138	35	12	marketers	marketer	NOUN
easat-3138	35	13	focus	focus	VERB
easat-3138	35	14	varied	varied	ADJ
easat-3138	35	15	levels	level	NOUN
easat-3138	35	16	of	of	ADP
easat-3138	35	17	emphasis	emphasis	NOUN
easat-3138	35	18	on	on	ADP
easat-3138	35	19	these	these	DET
easat-3138	35	20	qualities	quality	NOUN
easat-3138	35	21	.	.	PUNCT
easat-3138	36	1	the	the	DET
easat-3138	36	2	success	success	NOUN
easat-3138	36	3	of	of	ADP
easat-3138	36	4	social	social	ADJ
easat-3138	36	5	media	medium	NOUN
easat-3138	36	6	marketing	marketing	NOUN
easat-3138	36	7	might	might	AUX
easat-3138	36	8	also	also	ADV
easat-3138	36	9	be	be	AUX
easat-3138	36	10	affected	affect	VERB
easat-3138	36	11	by	by	ADP
easat-3138	36	12	how	how	SCONJ
easat-3138	36	13	customers	customer	NOUN
easat-3138	36	14	see	see	VERB
easat-3138	36	15	businesses	business	NOUN
easat-3138	36	16	and	and	CCONJ
easat-3138	36	17	brands	brand	NOUN
easat-3138	36	18	online	online	ADV
easat-3138	36	19	.	.	PUNCT
easat-3138	37	1	companies	company	NOUN
easat-3138	37	2	and	and	CCONJ
easat-3138	37	3	brands	brand	NOUN
easat-3138	37	4	risk	risk	NOUN
easat-3138	37	5	being	be	AUX
easat-3138	37	6	seen	see	VERB
easat-3138	37	7	as	as	ADP
easat-3138	37	8	"	"	PUNCT
easat-3138	37	9	interlopers	interloper	NOUN
easat-3138	37	10	"	"	PUNCT
easat-3138	37	11	or	or	CCONJ
easat-3138	37	12	"	"	PUNCT
easat-3138	37	13	party	party	NOUN
easat-3138	37	14	crashers	crasher	NOUN
easat-3138	37	15	"	"	PUNCT
easat-3138	37	16	by	by	ADP
easat-3138	37	17	consumers	consumer	NOUN
easat-3138	37	18	in	in	ADP
easat-3138	37	19	the	the	DET
easat-3138	37	20	online	online	ADJ
easat-3138	37	21	interactive	interactive	ADJ
easat-3138	37	22	realm	realm	NOUN
easat-3138	37	23	(	(	PUNCT
easat-3138	37	24	fournier	fournier	PROPN
easat-3138	37	25	&	&	CCONJ
easat-3138	37	26	avery	avery	PROPN
easat-3138	37	27	,	,	PUNCT
easat-3138	37	28	2011	2011	NUM
easat-3138	37	29	)	)	PUNCT
easat-3138	37	30	.	.	PUNCT
easat-3138	38	1	(	(	PUNCT
easat-3138	38	2	schultz	schultz	PROPN
easat-3138	38	3	&	&	CCONJ
easat-3138	38	4	peltier	peltier	PROPN
easat-3138	38	5	,	,	PUNCT
easat-3138	38	6	2013	2013	NUM
easat-3138	38	7	)	)	PUNCT
easat-3138	38	8	.	.	PUNCT
easat-3138	39	1	current	current	ADJ
easat-3138	39	2	research	research	NOUN
easat-3138	39	3	(	(	PUNCT
easat-3138	39	4	see	see	VERB
easat-3138	39	5	,	,	PUNCT
easat-3138	39	6	for	for	ADP
easat-3138	39	7	example	example	NOUN
easat-3138	39	8	,	,	PUNCT
easat-3138	39	9	ashley	ashley	PROPN
easat-3138	39	10	&	&	CCONJ
easat-3138	39	11	tuten	tuten	PROPN
easat-3138	39	12	's	's	PART
easat-3138	39	13	2015	2015	NUM
easat-3138	39	14	or	or	CCONJ
easat-3138	39	15	canhoto	canhoto	PROPN
easat-3138	39	16	&	&	CCONJ
easat-3138	39	17	clark	clark	PROPN
easat-3138	39	18	's	's	PART
easat-3138	39	19	2013	2013	NUM
easat-3138	39	20	)	)	PUNCT
easat-3138	39	21	shows	show	VERB
easat-3138	39	22	that	that	SCONJ
easat-3138	39	23	customers	customer	NOUN
easat-3138	39	24	expect	expect	VERB
easat-3138	39	25	and	and	CCONJ
easat-3138	39	26	even	even	ADV
easat-3138	39	27	actively	actively	ADV
easat-3138	39	28	bring	bring	VERB
easat-3138	39	29	firms	firm	NOUN
easat-3138	39	30	into	into	ADP
easat-3138	39	31	the	the	DET
easat-3138	39	32	social	social	ADJ
easat-3138	39	33	media	medium	NOUN
easat-3138	39	34	conversation	conversation	NOUN
easat-3138	39	35	by	by	ADP
easat-3138	39	36	making	make	VERB
easat-3138	39	37	brand	brand	NOUN
easat-3138	39	38	references	reference	NOUN
easat-3138	39	39	or	or	CCONJ
easat-3138	39	40	"	"	PUNCT
easat-3138	39	41	hashtagging	hashtagging	NOUN
easat-3138	39	42	"	"	PUNCT
easat-3138	39	43	the	the	DET
easat-3138	39	44	company	company	NOUN
easat-3138	39	45	.	.	PUNCT
easat-3138	40	1	a	a	DET
easat-3138	40	2	more	more	ADV
easat-3138	40	3	varied	varied	ADJ
easat-3138	40	4	clientele	clientele	NOUN
easat-3138	40	5	,	,	PUNCT
easat-3138	40	6	where	where	SCONJ
easat-3138	40	7	some	some	DET
easat-3138	40	8	patrons	patron	NOUN
easat-3138	40	9	want	want	VERB
easat-3138	40	10	aggressive	aggressive	ADJ
easat-3138	40	11	and	and	CCONJ
easat-3138	40	12	engaged	engaged	ADJ
easat-3138	40	13	companies	company	NOUN
easat-3138	40	14	and	and	CCONJ
easat-3138	40	15	others	other	NOUN
easat-3138	40	16	are	be	AUX
easat-3138	40	17	hostile	hostile	ADJ
easat-3138	40	18	to	to	ADP
easat-3138	40	19	the	the	DET
easat-3138	40	20	corporate	corporate	ADJ
easat-3138	40	21	takeover	takeover	NOUN
easat-3138	40	22	of	of	ADP
easat-3138	40	23	social	social	ADJ
easat-3138	40	24	media	medium	NOUN
easat-3138	40	25	may	may	AUX
easat-3138	40	26	account	account	VERB
easat-3138	40	27	for	for	ADP
easat-3138	40	28	this	this	DET
easat-3138	40	29	discrepancy	discrepancy	NOUN
easat-3138	40	30	.	.	PUNCT
easat-3138	41	1	last	last	ADJ
easat-3138	41	2	but	but	CCONJ
easat-3138	41	3	not	not	PART
easat-3138	41	4	least	least	ADJ
easat-3138	41	5	,	,	PUNCT
easat-3138	41	6	research	research	NOUN
easat-3138	41	7	has	have	AUX
easat-3138	41	8	demonstrated	demonstrate	VERB
easat-3138	41	9	that	that	SCONJ
easat-3138	41	10	the	the	DET
easat-3138	41	11	effectiveness	effectiveness	NOUN
easat-3138	41	12	of	of	ADP
easat-3138	41	13	social	social	ADJ
easat-3138	41	14	media	medium	NOUN
easat-3138	41	15	marketing	marketing	NOUN
easat-3138	41	16	may	may	AUX
easat-3138	41	17	differ	differ	VERB
easat-3138	41	18	by	by	ADP
easat-3138	41	19	industry	industry	NOUN
easat-3138	41	20	and	and	CCONJ
easat-3138	41	21	by	by	ADP
easat-3138	41	22	product	product	NOUN
easat-3138	41	23	.	.	PUNCT
easat-3138	42	1	in	in	ADP
easat-3138	42	2	the	the	DET
easat-3138	42	3	hospitality	hospitality	NOUN
easat-3138	42	4	business	business	NOUN
easat-3138	42	5	,	,	PUNCT
easat-3138	42	6	for	for	ADP
easat-3138	42	7	instance	instance	NOUN
easat-3138	42	8	,	,	PUNCT
easat-3138	42	9	a	a	DET
easat-3138	42	10	company	company	NOUN
easat-3138	42	11	's	's	PART
easat-3138	42	12	reputation	reputation	NOUN
easat-3138	42	13	has	have	VERB
easat-3138	42	14	a	a	DET
easat-3138	42	15	role	role	NOUN
easat-3138	42	16	in	in	ADP
easat-3138	42	17	how	how	SCONJ
easat-3138	42	18	successful	successful	ADJ
easat-3138	42	19	its	its	PRON
easat-3138	42	20	social	social	ADJ
easat-3138	42	21	media	medium	NOUN
easat-3138	42	22	marketing	marketing	NOUN
easat-3138	42	23	is	be	AUX
easat-3138	42	24	,	,	PUNCT
easat-3138	42	25	as	as	SCONJ
easat-3138	42	26	shown	show	VERB
easat-3138	42	27	by	by	ADP
easat-3138	42	28	research	research	NOUN
easat-3138	42	29	by	by	ADP
easat-3138	42	30	corstjens	corstjen	NOUN
easat-3138	42	31	and	and	CCONJ
easat-3138	42	32	umblijs	umblijs	PROPN
easat-3138	42	33	(	(	PUNCT
easat-3138	42	34	2012	2012	NUM
easat-3138	42	35	)	)	PUNCT
easat-3138	42	36	.	.	PUNCT
easat-3138	43	1	relationship	relationship	NOUN
easat-3138	43	2	-	-	PUNCT
easat-3138	43	3	based	base	VERB
easat-3138	43	4	social	social	ADJ
easat-3138	43	5	media	medium	NOUN
easat-3138	43	6	marketing	marketing	NOUN
easat-3138	43	7	is	be	AUX
easat-3138	43	8	used	use	VERB
easat-3138	43	9	by	by	ADP
easat-3138	43	10	both	both	PRON
easat-3138	43	11	b2b	b2b	NOUN
easat-3138	43	12	and	and	CCONJ
easat-3138	43	13	b2c	b2c	ADJ
easat-3138	43	14	salespeople	salesperson	NOUN
easat-3138	43	15	to	to	PART
easat-3138	43	16	accomplish	accomplish	VERB
easat-3138	43	17	similar	similar	ADJ
easat-3138	43	18	goals	goal	NOUN
easat-3138	43	19	in	in	ADP
easat-3138	43	20	the	the	DET
easat-3138	43	21	buying	buying	NOUN
easat-3138	43	22	cycle	cycle	NOUN
easat-3138	43	23	,	,	PUNCT
easat-3138	43	24	as	as	SCONJ
easat-3138	43	25	discovered	discover	VERB
easat-3138	43	26	by	by	ADP
easat-3138	43	27	moore	moore	PROPN
easat-3138	43	28	,	,	PUNCT
easat-3138	43	29	raymond	raymond	PROPN
easat-3138	43	30	,	,	PUNCT
easat-3138	43	31	and	and	CCONJ
easat-3138	43	32	hopkins	hopkin	NOUN
easat-3138	43	33	(	(	PUNCT
easat-3138	43	34	2015	2015	NUM
easat-3138	43	35	)	)	PUNCT
easat-3138	43	36	.	.	PUNCT
easat-3138	44	1	in	in	ADP
easat-3138	44	2	conclusion	conclusion	NOUN
easat-3138	44	3	,	,	PUNCT
easat-3138	44	4	characteristics	characteristic	NOUN
easat-3138	44	5	that	that	PRON
easat-3138	44	6	affect	affect	VERB
easat-3138	44	7	the	the	DET
easat-3138	44	8	success	success	NOUN
easat-3138	44	9	of	of	ADP
easat-3138	44	10	social	social	ADJ
easat-3138	44	11	media	medium	NOUN
easat-3138	44	12	marketing	marketing	NOUN
easat-3138	44	13	campaigns	campaign	NOUN
easat-3138	44	14	have	have	AUX
easat-3138	44	15	been	be	AUX
easat-3138	44	16	identified	identify	VERB
easat-3138	44	17	in	in	ADP
easat-3138	44	18	the	the	DET
easat-3138	44	19	marketing	marketing	NOUN
easat-3138	44	20	literature	literature	NOUN
easat-3138	44	21	.	.	PUNCT
easat-3138	45	1	in	in	ADP
easat-3138	45	2	order	order	NOUN
easat-3138	45	3	to	to	PART
easat-3138	45	4	make	make	VERB
easat-3138	45	5	situational	situational	ADJ
easat-3138	45	6	or	or	CCONJ
easat-3138	45	7	company	company	NOUN
easat-3138	45	8	-	-	PUNCT
easat-3138	45	9	specific	specific	ADJ
easat-3138	45	10	social	social	ADJ
easat-3138	45	11	media	medium	NOUN
easat-3138	45	12	marketing	marketing	NOUN
easat-3138	45	13	choices	choice	NOUN
easat-3138	45	14	,	,	PUNCT
easat-3138	45	15	managers	manager	NOUN
easat-3138	45	16	need	need	VERB
easat-3138	45	17	a	a	DET
easat-3138	45	18	framework	framework	NOUN
easat-3138	45	19	that	that	PRON
easat-3138	45	20	accounts	account	VERB
easat-3138	45	21	for	for	ADP
easat-3138	45	22	more	more	ADJ
easat-3138	45	23	than	than	ADP
easat-3138	45	24	just	just	ADV
easat-3138	45	25	industry	industry	NOUN
easat-3138	45	26	and	and	CCONJ
easat-3138	45	27	company	company	NOUN
easat-3138	45	28	specifics	specific	NOUN
easat-3138	45	29	.	.	PUNCT
easat-3138	46	1	the	the	DET
easat-3138	46	2	importance	importance	NOUN
easat-3138	46	3	of	of	ADP
easat-3138	46	4	taking	take	VERB
easat-3138	46	5	a	a	DET
easat-3138	46	6	comprehensive	comprehensive	ADJ
easat-3138	46	7	strategy	strategy	NOUN
easat-3138	46	8	to	to	ADP
easat-3138	46	9	social	social	ADJ
easat-3138	46	10	media	medium	NOUN
easat-3138	46	11	marketing	marketing	NOUN
easat-3138	46	12	.	.	PUNCT
easat-3138	47	1	there	there	PRON
easat-3138	47	2	is	be	VERB
easat-3138	47	3	a	a	DET
easat-3138	47	4	lack	lack	NOUN
easat-3138	47	5	of	of	ADP
easat-3138	47	6	a	a	DET
easat-3138	47	7	holistic	holistic	ADJ
easat-3138	47	8	review	review	NOUN
easat-3138	47	9	of	of	ADP
easat-3138	47	10	social	social	ADJ
easat-3138	47	11	media	medium	NOUN
easat-3138	47	12	marketing	marketing	NOUN
easat-3138	47	13	in	in	ADP
easat-3138	47	14	the	the	DET
easat-3138	47	15	existing	exist	VERB
easat-3138	47	16	marketing	marketing	NOUN
easat-3138	47	17	literature	literature	NOUN
easat-3138	47	18	.	.	PUNCT
easat-3138	48	1	the	the	DET
easat-3138	48	2	term	term	NOUN
easat-3138	48	3	"	"	PUNCT
easat-3138	48	4	holistic	holistic	ADJ
easat-3138	48	5	"	"	PUNCT
easat-3138	48	6	in	in	ADP
easat-3138	48	7	the	the	DET
easat-3138	48	8	context	context	NOUN
easat-3138	48	9	of	of	ADP
easat-3138	48	10	this	this	DET
easat-3138	48	11	study	study	NOUN
easat-3138	48	12	refers	refer	VERB
easat-3138	48	13	not	not	PART
easat-3138	48	14	to	to	ADP
easat-3138	48	15	the	the	DET
easat-3138	48	16	environment	environment	NOUN
easat-3138	48	17	,	,	PUNCT
easat-3138	48	18	scenario	scenario	NOUN
easat-3138	48	19	,	,	PUNCT
easat-3138	48	20	or	or	CCONJ
easat-3138	48	21	concept	concept	NOUN
easat-3138	48	22	per	per	ADP
easat-3138	48	23	se	se	ADV
easat-3138	48	24	,	,	PUNCT
easat-3138	48	25	but	but	CCONJ
easat-3138	48	26	rather	rather	ADV
easat-3138	48	27	to	to	ADP
easat-3138	48	28	the	the	DET
easat-3138	48	29	configuration	configuration	NOUN
easat-3138	48	30	of	of	ADP
easat-3138	48	31	the	the	DET
easat-3138	48	32	components	component	NOUN
easat-3138	48	33	that	that	PRON
easat-3138	48	34	eventually	eventually	ADV
easat-3138	48	35	determine	determine	VERB
easat-3138	48	36	a	a	DET
easat-3138	48	37	response	response	NOUN
easat-3138	48	38	to	to	ADP
easat-3138	48	39	these	these	DET
easat-3138	48	40	things	thing	NOUN
easat-3138	48	41	(	(	PUNCT
easat-3138	48	42	brunner	brunner	NOUN
easat-3138	48	43	-	-	PUNCT
easat-3138	48	44	sperdin	sperdin	VERB
easat-3138	48	45	,	,	PUNCT
easat-3138	48	46	scholl	scholl	NOUN
easat-3138	48	47	-	-	PUNCT
easat-3138	48	48	grissemann	grissemann	PROPN
easat-3138	48	49	,	,	PUNCT
easat-3138	48	50	&	&	CCONJ
easat-3138	48	51	stokburger	stokburger	NOUN
easat-3138	48	52	-	-	PUNCT
easat-3138	48	53	sauer	sauer	NOUN
easat-3138	48	54	,	,	PUNCT
easat-3138	48	55	2014	2014	NUM
easat-3138	48	56	)	)	PUNCT
easat-3138	48	57	.	.	PUNCT
easat-3138	49	1	in	in	ADP
easat-3138	49	2	terms	term	NOUN
easat-3138	49	3	of	of	ADP
easat-3138	49	4	employee	employee	NOUN
easat-3138	49	5	responsibility	responsibility	NOUN
easat-3138	49	6	,	,	PUNCT
easat-3138	49	7	social	social	ADJ
easat-3138	49	8	media	medium	NOUN
easat-3138	49	9	platforms	platform	NOUN
easat-3138	49	10	are	be	AUX
easat-3138	49	11	infamously	infamously	ADV
easat-3138	49	12	difficult	difficult	ADJ
easat-3138	49	13	to	to	PART
easat-3138	49	14	govern	govern	VERB
easat-3138	49	15	and	and	CCONJ
easat-3138	49	16	even	even	ADV
easat-3138	49	17	to	to	PART
easat-3138	49	18	conceive	conceive	VERB
easat-3138	49	19	due	due	ADP
easat-3138	49	20	to	to	ADP
easat-3138	49	21	their	their	PRON
easat-3138	49	22	intrinsic	intrinsic	ADJ
easat-3138	49	23	interconnection	interconnection	NOUN
easat-3138	49	24	and	and	CCONJ
easat-3138	49	25	complexity	complexity	NOUN
easat-3138	49	26	.	.	PUNCT
easat-3138	50	1	rokka	rokka	VERB
easat-3138	50	2	et	et	PROPN
easat-3138	50	3	al	al	PROPN
easat-3138	50	4	.	.	PROPN
easat-3138	51	1	(	(	PUNCT
easat-3138	51	2	2014	2014	NUM
easat-3138	51	3	)	)	PUNCT
easat-3138	51	4	show	show	VERB
easat-3138	51	5	that	that	SCONJ
easat-3138	51	6	management	management	NOUN
easat-3138	51	7	,	,	PUNCT
easat-3138	51	8	employees	employee	NOUN
easat-3138	51	9	,	,	PUNCT
easat-3138	51	10	and	and	CCONJ
easat-3138	51	11	customers	customer	NOUN
easat-3138	51	12	all	all	PRON
easat-3138	51	13	utilize	utilize	VERB
easat-3138	51	14	social	social	ADJ
easat-3138	51	15	5152	5152	NUM
easat-3138	51	16	edelweiss	edelweiss	PROPN
easat-3138	51	17	applied	apply	VERB
easat-3138	51	18	science	science	NOUN
easat-3138	51	19	and	and	CCONJ
easat-3138	51	20	technology	technology	NOUN
easat-3138	51	21	issn	issn	PROPN
easat-3138	51	22	:	:	PUNCT
easat-3138	51	23	2576	2576	NUM
easat-3138	51	24	-	-	SYM
easat-3138	51	25	8484	8484	NUM
easat-3138	51	26	vol	vol	NOUN
easat-3138	51	27	.	.	PROPN
easat-3138	51	28	8	8	NUM
easat-3138	51	29	,	,	PUNCT
easat-3138	51	30	no	no	INTJ
easat-3138	51	31	.	.	NOUN
easat-3138	52	1	6	6	NUM
easat-3138	52	2	:	:	SYM
easat-3138	52	3	5150	5150	NUM
easat-3138	52	4	-	-	SYM
easat-3138	52	5	5160	5160	NUM
easat-3138	52	6	,	,	PUNCT
easat-3138	52	7	2024	2024	NUM
easat-3138	52	8	doi	doi	NOUN
easat-3138	52	9	:	:	PUNCT
easat-3138	52	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	52	11	©	©	ADP
easat-3138	52	12	2024	2024	NUM
easat-3138	52	13	by	by	ADP
easat-3138	52	14	the	the	DET
easat-3138	52	15	authors	author	NOUN
easat-3138	52	16	;	;	PUNCT
easat-3138	52	17	licensee	licensee	PROPN
easat-3138	52	18	learning	learn	VERB
easat-3138	52	19	gate	gate	NOUN
easat-3138	52	20	media	medium	NOUN
easat-3138	52	21	to	to	PART
easat-3138	52	22	create	create	VERB
easat-3138	52	23	meaning	meaning	NOUN
easat-3138	52	24	in	in	ADP
easat-3138	52	25	their	their	PRON
easat-3138	52	26	own	own	ADJ
easat-3138	52	27	unique	unique	ADJ
easat-3138	52	28	ways	way	NOUN
easat-3138	52	29	.	.	PUNCT
easat-3138	53	1	they	they	PRON
easat-3138	53	2	conclude	conclude	VERB
easat-3138	53	3	that	that	SCONJ
easat-3138	53	4	the	the	DET
easat-3138	53	5	organizations	organization	NOUN
easat-3138	53	6	they	they	PRON
easat-3138	53	7	looked	look	VERB
easat-3138	53	8	at	at	ADP
easat-3138	53	9	were	be	AUX
easat-3138	53	10	trying	try	VERB
easat-3138	53	11	to	to	PART
easat-3138	53	12	establish	establish	VERB
easat-3138	53	13	a	a	DET
easat-3138	53	14	system	system	NOUN
easat-3138	53	15	for	for	ADP
easat-3138	53	16	dealing	deal	VERB
easat-3138	53	17	with	with	ADP
easat-3138	53	18	employees	employee	NOUN
easat-3138	53	19	'	'	PART
easat-3138	53	20	social	social	ADJ
easat-3138	53	21	media	medium	NOUN
easat-3138	53	22	responsibilities	responsibility	NOUN
easat-3138	53	23	,	,	PUNCT
easat-3138	53	24	but	but	CCONJ
easat-3138	53	25	that	that	SCONJ
easat-3138	53	26	it	it	PRON
easat-3138	53	27	was	be	AUX
easat-3138	53	28	in	in	ADP
easat-3138	53	29	its	its	PRON
easat-3138	53	30	infancy	infancy	NOUN
easat-3138	53	31	at	at	ADP
easat-3138	53	32	the	the	DET
easat-3138	53	33	time	time	NOUN
easat-3138	53	34	of	of	ADP
easat-3138	53	35	their	their	PRON
easat-3138	53	36	research	research	NOUN
easat-3138	53	37	.	.	PUNCT
easat-3138	54	1	according	accord	VERB
easat-3138	54	2	to	to	ADP
easat-3138	54	3	quinton	quinton	PROPN
easat-3138	54	4	,	,	PUNCT
easat-3138	54	5	the	the	DET
easat-3138	54	6	term	term	NOUN
easat-3138	54	7	"	"	PUNCT
easat-3138	54	8	linear	linear	ADJ
easat-3138	54	9	,	,	PUNCT
easat-3138	54	10	relational	relational	ADJ
easat-3138	54	11	,	,	PUNCT
easat-3138	54	12	exchange	exchange	NOUN
easat-3138	54	13	-	-	PUNCT
easat-3138	54	14	based	base	VERB
easat-3138	54	15	partnership	partnership	NOUN
easat-3138	54	16	"	"	PUNCT
easat-3138	54	17	is	be	AUX
easat-3138	54	18	no	no	ADV
easat-3138	54	19	longer	long	ADV
easat-3138	54	20	relevant	relevant	ADJ
easat-3138	54	21	to	to	PART
easat-3138	54	22	characterize	characterize	VERB
easat-3138	54	23	the	the	DET
easat-3138	54	24	relationship	relationship	NOUN
easat-3138	54	25	between	between	ADP
easat-3138	54	26	firms	firm	NOUN
easat-3138	54	27	and	and	CCONJ
easat-3138	54	28	their	their	PRON
easat-3138	54	29	consumers	consumer	NOUN
easat-3138	54	30	(	(	PUNCT
easat-3138	54	31	2013	2013	NUM
easat-3138	54	32	,	,	PUNCT
easat-3138	54	33	p.913	p.913	PROPN
easat-3138	54	34	)	)	PUNCT
easat-3138	54	35	.	.	PUNCT
easat-3138	55	1	the	the	DET
easat-3138	55	2	power	power	NOUN
easat-3138	55	3	structure	structure	NOUN
easat-3138	55	4	between	between	ADP
easat-3138	55	5	those	those	PRON
easat-3138	55	6	in	in	ADP
easat-3138	55	7	charge	charge	NOUN
easat-3138	55	8	of	of	ADP
easat-3138	55	9	molding	mold	VERB
easat-3138	55	10	the	the	DET
easat-3138	55	11	group	group	NOUN
easat-3138	55	12	's	's	PART
easat-3138	55	13	experiences	experience	NOUN
easat-3138	55	14	and	and	CCONJ
easat-3138	55	15	those	those	PRON
easat-3138	55	16	who	who	PRON
easat-3138	55	17	can	can	AUX
easat-3138	55	18	express	express	VERB
easat-3138	55	19	their	their	PRON
easat-3138	55	20	own	own	ADJ
easat-3138	55	21	brands	brand	NOUN
easat-3138	55	22	has	have	AUX
easat-3138	55	23	evolved	evolve	VERB
easat-3138	55	24	with	with	ADP
easat-3138	55	25	the	the	DET
easat-3138	55	26	advent	advent	NOUN
easat-3138	55	27	of	of	ADP
easat-3138	55	28	social	social	ADJ
easat-3138	55	29	media	medium	NOUN
easat-3138	55	30	.	.	PUNCT
easat-3138	56	1	the	the	DET
easat-3138	56	2	emphasis	emphasis	NOUN
easat-3138	56	3	,	,	PUNCT
easat-3138	56	4	according	accord	VERB
easat-3138	56	5	to	to	ADP
easat-3138	56	6	quinton	quinton	PROPN
easat-3138	56	7	,	,	PUNCT
easat-3138	56	8	should	should	AUX
easat-3138	56	9	be	be	AUX
easat-3138	56	10	shifted	shift	VERB
easat-3138	56	11	from	from	ADP
easat-3138	56	12	relationships	relationship	NOUN
easat-3138	56	13	to	to	ADP
easat-3138	56	14	interactions	interaction	NOUN
easat-3138	56	15	,	,	PUNCT
easat-3138	56	16	with	with	ADP
easat-3138	56	17	the	the	DET
easat-3138	56	18	latter	latter	ADJ
easat-3138	56	19	including	include	VERB
easat-3138	56	20	exchanges	exchange	NOUN
easat-3138	56	21	that	that	PRON
easat-3138	56	22	transcend	transcend	VERB
easat-3138	56	23	both	both	DET
easat-3138	56	24	place	place	NOUN
easat-3138	56	25	and	and	CCONJ
easat-3138	56	26	media	medium	NOUN
easat-3138	56	27	.	.	PUNCT
easat-3138	57	1	while	while	SCONJ
easat-3138	57	2	the	the	DET
easat-3138	57	3	relational	relational	ADJ
easat-3138	57	4	perspective	perspective	NOUN
easat-3138	57	5	prioritizes	prioritize	VERB
easat-3138	57	6	human	human	ADJ
easat-3138	57	7	relationships	relationship	NOUN
easat-3138	57	8	,	,	PUNCT
easat-3138	57	9	the	the	DET
easat-3138	57	10	interactional	interactional	ADJ
easat-3138	57	11	orientation	orientation	NOUN
easat-3138	57	12	looks	look	VERB
easat-3138	57	13	to	to	ADP
easat-3138	57	14	the	the	DET
easat-3138	57	15	members	member	NOUN
easat-3138	57	16	of	of	ADP
easat-3138	57	17	various	various	ADJ
easat-3138	57	18	online	online	ADJ
easat-3138	57	19	communities	community	NOUN
easat-3138	57	20	to	to	PART
easat-3138	57	21	solve	solve	VERB
easat-3138	57	22	problems	problem	NOUN
easat-3138	57	23	together	together	ADV
easat-3138	57	24	(	(	PUNCT
easat-3138	57	25	thompson	thompson	PROPN
easat-3138	57	26	&	&	CCONJ
easat-3138	57	27	coskuner	coskuner	NOUN
easat-3138	57	28	-	-	PUNCT
easat-3138	57	29	balli	balli	NOUN
easat-3138	57	30	,	,	PUNCT
easat-3138	57	31	2007	2007	NUM
easat-3138	57	32	)	)	PUNCT
easat-3138	57	33	.	.	PUNCT
easat-3138	58	1	marketers	marketer	NOUN
easat-3138	58	2	working	work	VERB
easat-3138	58	3	on	on	ADP
easat-3138	58	4	social	social	ADJ
easat-3138	58	5	media	medium	NOUN
easat-3138	58	6	,	,	PUNCT
easat-3138	58	7	in	in	ADP
easat-3138	58	8	a	a	DET
easat-3138	58	9	trend	trend	NOUN
easat-3138	58	10	mirroring	mirror	VERB
easat-3138	58	11	the	the	DET
easat-3138	58	12	transition	transition	NOUN
easat-3138	58	13	from	from	ADP
easat-3138	58	14	advertising	advertise	VERB
easat-3138	58	15	to	to	ADP
easat-3138	58	16	integrated	integrate	VERB
easat-3138	58	17	marketing	marketing	NOUN
easat-3138	58	18	communication	communication	NOUN
easat-3138	58	19	,	,	PUNCT
easat-3138	58	20	need	need	VERB
easat-3138	58	21	to	to	PART
easat-3138	58	22	be	be	AUX
easat-3138	58	23	aware	aware	ADJ
easat-3138	58	24	of	of	ADP
easat-3138	58	25	the	the	DET
easat-3138	58	26	many	many	ADJ
easat-3138	58	27	different	different	ADJ
easat-3138	58	28	limits	limit	NOUN
easat-3138	58	29	and	and	CCONJ
easat-3138	58	30	results	result	NOUN
easat-3138	58	31	that	that	PRON
easat-3138	58	32	might	might	AUX
easat-3138	58	33	arise	arise	VERB
easat-3138	58	34	from	from	ADP
easat-3138	58	35	their	their	PRON
easat-3138	58	36	efforts	effort	NOUN
easat-3138	58	37	.	.	PUNCT
easat-3138	59	1	it	it	PRON
easat-3138	59	2	has	have	AUX
easat-3138	59	3	been	be	AUX
easat-3138	59	4	brought	bring	VERB
easat-3138	59	5	to	to	ADP
easat-3138	59	6	light	light	NOUN
easat-3138	59	7	by	by	ADP
easat-3138	59	8	de	de	X
easat-3138	59	9	swaan	swaan	NOUN
easat-3138	59	10	arons	aron	NOUN
easat-3138	59	11	,	,	PUNCT
easat-3138	59	12	van	van	PROPN
easat-3138	59	13	den	den	PROPN
easat-3138	59	14	driest	driest	NOUN
easat-3138	59	15	,	,	PUNCT
easat-3138	59	16	and	and	CCONJ
easat-3138	59	17	weed	weed	NOUN
easat-3138	59	18	(	(	PUNCT
easat-3138	59	19	2014	2014	NUM
easat-3138	59	20	)	)	PUNCT
easat-3138	59	21	,	,	PUNCT
easat-3138	59	22	the	the	DET
easat-3138	59	23	marketing	marketing	NOUN
easat-3138	59	24	landscape	landscape	NOUN
easat-3138	59	25	of	of	ADP
easat-3138	59	26	the	the	DET
easat-3138	59	27	digital	digital	ADJ
easat-3138	59	28	era	era	NOUN
easat-3138	59	29	is	be	AUX
easat-3138	59	30	very	very	ADV
easat-3138	59	31	fluid	fluid	ADJ
easat-3138	59	32	.	.	PUNCT
easat-3138	60	1	that	that	SCONJ
easat-3138	60	2	"	"	PUNCT
easat-3138	60	3	technologies	technology	NOUN
easat-3138	60	4	and	and	CCONJ
easat-3138	60	5	methods	method	NOUN
easat-3138	60	6	that	that	PRON
easat-3138	60	7	were	be	AUX
easat-3138	60	8	cutting	cut	VERB
easat-3138	60	9	-	-	PUNCT
easat-3138	60	10	edge	edge	NOUN
easat-3138	60	11	only	only	ADV
easat-3138	60	12	a	a	DET
easat-3138	60	13	few	few	ADJ
easat-3138	60	14	years	year	NOUN
easat-3138	60	15	ago	ago	ADV
easat-3138	60	16	are	be	AUX
easat-3138	60	17	swiftly	swiftly	ADV
easat-3138	60	18	becoming	become	VERB
easat-3138	60	19	outdated	outdated	ADJ
easat-3138	60	20	,	,	PUNCT
easat-3138	60	21	and	and	CCONJ
easat-3138	60	22	new	new	ADJ
easat-3138	60	23	approaches	approach	NOUN
easat-3138	60	24	are	be	AUX
easat-3138	60	25	developing	develop	VERB
easat-3138	60	26	every	every	DET
easat-3138	60	27	day	day	NOUN
easat-3138	60	28	"	"	PUNCT
easat-3138	60	29	is	be	AUX
easat-3138	60	30	something	something	PRON
easat-3138	60	31	they	they	PRON
easat-3138	60	32	note	note	VERB
easat-3138	60	33	(	(	PUNCT
easat-3138	60	34	p.	p.	NOUN
easat-3138	60	35	56	56	NUM
easat-3138	60	36	)	)	PUNCT
easat-3138	60	37	.	.	PUNCT
easat-3138	61	1	as	as	ADP
easat-3138	61	2	a	a	DET
easat-3138	61	3	result	result	NOUN
easat-3138	61	4	,	,	PUNCT
easat-3138	61	5	marketers	marketer	NOUN
easat-3138	61	6	must	must	AUX
easat-3138	61	7	constantly	constantly	ADV
easat-3138	61	8	handle	handle	VERB
easat-3138	61	9	novel	novel	ADJ
easat-3138	61	10	difficulties	difficulty	NOUN
easat-3138	61	11	and	and	CCONJ
easat-3138	61	12	philosophic	philosophic	ADJ
easat-3138	61	13	shifts	shift	NOUN
easat-3138	61	14	,	,	PUNCT
easat-3138	61	15	such	such	ADJ
easat-3138	61	16	as	as	ADP
easat-3138	61	17	the	the	DET
easat-3138	61	18	integration	integration	NOUN
easat-3138	61	19	of	of	ADP
easat-3138	61	20	non	non	ADJ
easat-3138	61	21	-	-	ADJ
easat-3138	61	22	marketing	marketing	ADJ
easat-3138	61	23	functions	function	NOUN
easat-3138	61	24	into	into	ADP
easat-3138	61	25	marketing	marketing	NOUN
easat-3138	61	26	campaigns	campaign	NOUN
easat-3138	61	27	or	or	CCONJ
easat-3138	61	28	the	the	DET
easat-3138	61	29	training	training	NOUN
easat-3138	61	30	of	of	ADP
easat-3138	61	31	non	non	NOUN
easat-3138	61	32	-	-	NOUN
easat-3138	61	33	marketers	marketer	NOUN
easat-3138	61	34	to	to	PART
easat-3138	61	35	carry	carry	VERB
easat-3138	61	36	out	out	ADP
easat-3138	61	37	marketing	marketing	NOUN
easat-3138	61	38	tasks	task	NOUN
easat-3138	61	39	.	.	PUNCT
easat-3138	62	1	in	in	ADP
easat-3138	62	2	a	a	DET
easat-3138	62	3	nutshell	nutshell	NOUN
easat-3138	62	4	,	,	PUNCT
easat-3138	62	5	"	"	PUNCT
easat-3138	62	6	marketing	marketing	NOUN
easat-3138	62	7	has	have	AUX
easat-3138	62	8	grown	grow	VERB
easat-3138	62	9	too	too	ADV
easat-3138	62	10	crucial	crucial	ADJ
easat-3138	62	11	to	to	PART
easat-3138	62	12	be	be	AUX
easat-3138	62	13	left	leave	VERB
easat-3138	62	14	simply	simply	ADV
easat-3138	62	15	to	to	ADP
easat-3138	62	16	the	the	DET
easat-3138	62	17	marketers	marketer	NOUN
easat-3138	62	18	,	,	PUNCT
easat-3138	62	19	"	"	PUNCT
easat-3138	62	20	as	as	SCONJ
easat-3138	62	21	stated	state	VERB
easat-3138	62	22	by	by	ADP
easat-3138	62	23	de	de	X
easat-3138	62	24	swaan	swaan	PROPN
easat-3138	62	25	arons	aron	NOUN
easat-3138	62	26	et	et	PROPN
easat-3138	62	27	al	al	PROPN
easat-3138	62	28	.	.	PROPN
easat-3138	63	1	(	(	PUNCT
easat-3138	63	2	2014	2014	NUM
easat-3138	63	3	,	,	PUNCT
easat-3138	63	4	p.	p.	NOUN
easat-3138	63	5	59	59	NUM
easat-3138	63	6	)	)	PUNCT
easat-3138	63	7	.	.	PUNCT
easat-3138	64	1	finally	finally	ADV
easat-3138	64	2	,	,	PUNCT
easat-3138	64	3	the	the	DET
easat-3138	64	4	marketing	marketing	NOUN
easat-3138	64	5	literature	literature	NOUN
easat-3138	64	6	does	do	AUX
easat-3138	64	7	not	not	PART
easat-3138	64	8	deal	deal	VERB
easat-3138	64	9	with	with	ADP
easat-3138	64	10	additional	additional	ADJ
easat-3138	64	11	difficulties	difficulty	NOUN
easat-3138	64	12	associated	associate	VERB
easat-3138	64	13	with	with	ADP
easat-3138	64	14	social	social	ADJ
easat-3138	64	15	media	medium	NOUN
easat-3138	64	16	.	.	PUNCT
easat-3138	65	1	included	include	VERB
easat-3138	65	2	in	in	ADP
easat-3138	65	3	this	this	DET
easat-3138	65	4	category	category	NOUN
easat-3138	65	5	are	be	AUX
easat-3138	65	6	the	the	DET
easat-3138	65	7	obligations	obligation	NOUN
easat-3138	65	8	of	of	ADP
easat-3138	65	9	social	social	ADJ
easat-3138	65	10	media	medium	NOUN
easat-3138	65	11	marketers	marketer	NOUN
easat-3138	65	12	as	as	ADV
easat-3138	65	13	well	well	ADV
easat-3138	65	14	as	as	ADP
easat-3138	65	15	those	those	PRON
easat-3138	65	16	of	of	ADP
easat-3138	65	17	the	the	DET
easat-3138	65	18	company	company	NOUN
easat-3138	65	19	's	's	PART
easat-3138	65	20	internal	internal	ADJ
easat-3138	65	21	and	and	CCONJ
easat-3138	65	22	external	external	ADJ
easat-3138	65	23	stakeholders	stakeholder	NOUN
easat-3138	65	24	(	(	PUNCT
easat-3138	65	25	such	such	ADJ
easat-3138	65	26	as	as	ADP
easat-3138	65	27	establishing	establish	VERB
easat-3138	65	28	policies	policy	NOUN
easat-3138	65	29	and	and	CCONJ
easat-3138	65	30	guidelines	guideline	NOUN
easat-3138	65	31	for	for	ADP
easat-3138	65	32	managing	manage	VERB
easat-3138	65	33	the	the	DET
easat-3138	65	34	company	company	NOUN
easat-3138	65	35	's	's	PART
easat-3138	65	36	online	online	ADJ
easat-3138	65	37	reputation	reputation	NOUN
easat-3138	65	38	)	)	PUNCT
easat-3138	65	39	(	(	PUNCT
easat-3138	65	40	such	such	ADJ
easat-3138	65	41	as	as	ADP
easat-3138	65	42	defining	define	VERB
easat-3138	65	43	the	the	DET
easat-3138	65	44	employees	employee	NOUN
easat-3138	65	45	who	who	PRON
easat-3138	65	46	are	be	AUX
easat-3138	65	47	responsible	responsible	ADJ
easat-3138	65	48	for	for	ADP
easat-3138	65	49	managing	manage	VERB
easat-3138	65	50	social	social	ADJ
easat-3138	65	51	media	medium	NOUN
easat-3138	65	52	marketing	marketing	NOUN
easat-3138	65	53	)	)	PUNCT
easat-3138	65	54	.	.	PUNCT
easat-3138	66	1	therefore	therefore	ADV
easat-3138	66	2	,	,	PUNCT
easat-3138	66	3	scholars	scholar	NOUN
easat-3138	66	4	and	and	CCONJ
easat-3138	66	5	practitioners	practitioner	NOUN
easat-3138	66	6	in	in	ADP
easat-3138	66	7	the	the	DET
easat-3138	66	8	field	field	NOUN
easat-3138	66	9	agree	agree	VERB
easat-3138	66	10	that	that	SCONJ
easat-3138	66	11	a	a	DET
easat-3138	66	12	more	more	ADV
easat-3138	66	13	in	in	ADP
easat-3138	66	14	-	-	PUNCT
easat-3138	66	15	depth	depth	NOUN
easat-3138	66	16	and	and	CCONJ
easat-3138	66	17	interdisciplinary	interdisciplinary	ADJ
easat-3138	66	18	approach	approach	NOUN
easat-3138	66	19	is	be	AUX
easat-3138	66	20	necessary	necessary	ADJ
easat-3138	66	21	to	to	PART
easat-3138	66	22	correctly	correctly	ADV
easat-3138	66	23	understand	understand	VERB
easat-3138	66	24	strategic	strategic	ADJ
easat-3138	66	25	social	social	ADJ
easat-3138	66	26	media	medium	NOUN
easat-3138	66	27	marketing	marketing	NOUN
easat-3138	66	28	.	.	PUNCT
easat-3138	67	1	3	3	X
easat-3138	67	2	.	.	X
easat-3138	67	3	methodology	methodology	NOUN
easat-3138	67	4	given	give	VERB
easat-3138	67	5	the	the	DET
easat-3138	67	6	scant	scant	ADJ
easat-3138	67	7	and	and	CCONJ
easat-3138	67	8	scattered	scattered	ADJ
easat-3138	67	9	character	character	NOUN
easat-3138	67	10	of	of	ADP
easat-3138	67	11	the	the	DET
easat-3138	67	12	current	current	ADJ
easat-3138	67	13	literature	literature	NOUN
easat-3138	67	14	on	on	ADP
easat-3138	67	15	strategic	strategic	ADJ
easat-3138	67	16	social	social	ADJ
easat-3138	67	17	media	medium	NOUN
easat-3138	67	18	marketing	marketing	NOUN
easat-3138	67	19	,	,	PUNCT
easat-3138	67	20	the	the	DET
easat-3138	67	21	present	present	ADJ
easat-3138	67	22	research	research	NOUN
easat-3138	67	23	adopts	adopt	VERB
easat-3138	67	24	a	a	DET
easat-3138	67	25	discovery	discovery	NOUN
easat-3138	67	26	-	-	PUNCT
easat-3138	67	27	oriented	orient	VERB
easat-3138	67	28	,	,	PUNCT
easat-3138	67	29	theories	theory	NOUN
easat-3138	67	30	-	-	PUNCT
easat-3138	67	31	in	in	ADP
easat-3138	67	32	-	-	PUNCT
easat-3138	67	33	use	use	NOUN
easat-3138	67	34	approach	approach	NOUN
easat-3138	67	35	(	(	PUNCT
easat-3138	67	36	argyris	argyris	PROPN
easat-3138	67	37	&	&	CCONJ
easat-3138	67	38	schön	schön	PROPN
easat-3138	67	39	,	,	PUNCT
easat-3138	67	40	1978	1978	NUM
easat-3138	67	41	)	)	PUNCT
easat-3138	67	42	.	.	PUNCT
easat-3138	68	1	the	the	DET
easat-3138	68	2	respondents	respondent	NOUN
easat-3138	68	3	all	all	PRON
easat-3138	68	4	have	have	VERB
easat-3138	68	5	managerial	managerial	ADJ
easat-3138	68	6	or	or	CCONJ
easat-3138	68	7	consulting	consult	VERB
easat-3138	68	8	expertise	expertise	NOUN
easat-3138	68	9	in	in	ADP
easat-3138	68	10	social	social	ADJ
easat-3138	68	11	media	medium	NOUN
easat-3138	68	12	marketing	marketing	NOUN
easat-3138	68	13	,	,	PUNCT
easat-3138	68	14	thus	thus	ADV
easat-3138	68	15	their	their	PRON
easat-3138	68	16	insights	insight	NOUN
easat-3138	68	17	accurately	accurately	ADV
easat-3138	68	18	represent	represent	VERB
easat-3138	68	19	the	the	DET
easat-3138	68	20	major	major	ADJ
easat-3138	68	21	features	feature	NOUN
easat-3138	68	22	,	,	PUNCT
easat-3138	68	23	meanings	meaning	NOUN
easat-3138	68	24	,	,	PUNCT
easat-3138	68	25	and	and	CCONJ
easat-3138	68	26	motivations	motivation	NOUN
easat-3138	68	27	of	of	ADP
easat-3138	68	28	the	the	DET
easat-3138	68	29	sector	sector	NOUN
easat-3138	68	30	.	.	PUNCT
easat-3138	69	1	finding	find	VERB
easat-3138	69	2	concepts	concept	NOUN
easat-3138	69	3	like	like	ADP
easat-3138	69	4	this	this	PRON
easat-3138	69	5	using	use	VERB
easat-3138	69	6	more	more	ADJ
easat-3138	69	7	conventional	conventional	ADJ
easat-3138	69	8	methods	method	NOUN
easat-3138	69	9	of	of	ADP
easat-3138	69	10	quantitative	quantitative	ADJ
easat-3138	69	11	study	study	NOUN
easat-3138	69	12	is	be	AUX
easat-3138	69	13	very	very	ADV
easat-3138	69	14	challenging	challenging	ADJ
easat-3138	69	15	,	,	PUNCT
easat-3138	69	16	if	if	SCONJ
easat-3138	69	17	not	not	PART
easat-3138	69	18	impossible	impossible	ADJ
easat-3138	69	19	(	(	PUNCT
easat-3138	69	20	corbin	corbin	PROPN
easat-3138	69	21	&	&	CCONJ
easat-3138	69	22	straus	straus	PROPN
easat-3138	69	23	,	,	PUNCT
easat-3138	69	24	2008	2008	NUM
easat-3138	69	25	)	)	PUNCT
easat-3138	69	26	.	.	PUNCT
easat-3138	70	1	this	this	DET
easat-3138	70	2	approach	approach	NOUN
easat-3138	70	3	is	be	AUX
easat-3138	70	4	not	not	PART
easat-3138	70	5	based	base	VERB
easat-3138	70	6	on	on	ADP
easat-3138	70	7	statistical	statistical	ADJ
easat-3138	70	8	generalizability	generalizability	NOUN
easat-3138	70	9	,	,	PUNCT
easat-3138	70	10	but	but	CCONJ
easat-3138	70	11	rather	rather	ADV
easat-3138	70	12	on	on	ADP
easat-3138	70	13	the	the	DET
easat-3138	70	14	issue	issue	NOUN
easat-3138	70	15	of	of	ADP
easat-3138	70	16	how	how	SCONJ
easat-3138	70	17	well	well	ADV
easat-3138	70	18	the	the	DET
easat-3138	70	19	study	study	NOUN
easat-3138	70	20	's	's	PART
easat-3138	70	21	findings	finding	NOUN
easat-3138	70	22	may	may	AUX
easat-3138	70	23	be	be	AUX
easat-3138	70	24	transferred	transfer	VERB
easat-3138	70	25	to	to	ADP
easat-3138	70	26	other	other	ADJ
easat-3138	70	27	contexts	context	NOUN
easat-3138	70	28	(	(	PUNCT
easat-3138	70	29	marshall	marshall	PROPN
easat-3138	70	30	&	&	CCONJ
easat-3138	70	31	rossman	rossman	PROPN
easat-3138	70	32	,	,	PUNCT
easat-3138	70	33	2006	2006	NUM
easat-3138	70	34	)	)	PUNCT
easat-3138	70	35	.	.	PUNCT
easat-3138	71	1	samples	sample	NOUN
easat-3138	71	2	and	and	CCONJ
easat-3138	71	3	data	datum	NOUN
easat-3138	71	4	collection	collection	NOUN
easat-3138	71	5	.	.	PUNCT
easat-3138	72	1	the	the	DET
easat-3138	72	2	technique	technique	NOUN
easat-3138	72	3	of	of	ADP
easat-3138	72	4	the	the	DET
easat-3138	72	5	research	research	NOUN
easat-3138	72	6	was	be	AUX
easat-3138	72	7	divided	divide	VERB
easat-3138	72	8	into	into	ADP
easat-3138	72	9	two	two	NUM
easat-3138	72	10	parts	part	NOUN
easat-3138	72	11	.	.	PUNCT
easat-3138	73	1	seven	seven	NUM
easat-3138	73	2	experts	expert	NOUN
easat-3138	73	3	in	in	ADP
easat-3138	73	4	the	the	DET
easat-3138	73	5	area	area	NOUN
easat-3138	73	6	of	of	ADP
easat-3138	73	7	social	social	ADJ
easat-3138	73	8	media	medium	NOUN
easat-3138	73	9	marketing	marketing	NOUN
easat-3138	73	10	were	be	AUX
easat-3138	73	11	interviewed	interview	VERB
easat-3138	73	12	in	in	ADP
easat-3138	73	13	-	-	PUNCT
easat-3138	73	14	depth	depth	NOUN
easat-3138	73	15	(	(	PUNCT
easat-3138	73	16	fontana	fontana	PROPN
easat-3138	73	17	&	&	CCONJ
easat-3138	73	18	frey	frey	PROPN
easat-3138	73	19	,	,	PUNCT
easat-3138	73	20	1998	1998	NUM
easat-3138	73	21	)	)	PUNCT
easat-3138	73	22	.	.	PUNCT
easat-3138	74	1	purposive	purposive	ADJ
easat-3138	74	2	sampling	sampling	NOUN
easat-3138	74	3	(	(	PUNCT
easat-3138	74	4	lincoln	lincoln	PROPN
easat-3138	74	5	&	&	CCONJ
easat-3138	74	6	guba	guba	PROPN
easat-3138	74	7	,	,	PUNCT
easat-3138	74	8	1985	1985	NUM
easat-3138	74	9	)	)	PUNCT
easat-3138	74	10	was	be	AUX
easat-3138	74	11	used	use	VERB
easat-3138	74	12	to	to	PART
easat-3138	74	13	choose	choose	VERB
easat-3138	74	14	experts	expert	NOUN
easat-3138	74	15	based	base	VERB
easat-3138	74	16	on	on	ADP
easat-3138	74	17	their	their	PRON
easat-3138	74	18	experience	experience	NOUN
easat-3138	74	19	,	,	PUNCT
easat-3138	74	20	credentials	credential	NOUN
easat-3138	74	21	,	,	PUNCT
easat-3138	74	22	and	and	CCONJ
easat-3138	74	23	exposure	exposure	NOUN
easat-3138	74	24	to	to	AUX
easat-3138	74	25	smm	smm	VERB
easat-3138	74	26	in	in	ADP
easat-3138	74	27	the	the	DET
easat-3138	74	28	corporate	corporate	ADJ
easat-3138	74	29	sector	sector	NOUN
easat-3138	74	30	at	at	ADP
easat-3138	74	31	large	large	ADJ
easat-3138	74	32	.	.	PUNCT
easat-3138	75	1	for	for	ADP
easat-3138	75	2	a	a	DET
easat-3138	75	3	qualitative	qualitative	ADJ
easat-3138	75	4	research	research	NOUN
easat-3138	75	5	paradigm	paradigm	NOUN
easat-3138	75	6	,	,	PUNCT
easat-3138	75	7	whereby	whereby	SCONJ
easat-3138	75	8	small	small	ADJ
easat-3138	75	9	samples	sample	NOUN
easat-3138	75	10	are	be	AUX
easat-3138	75	11	used	use	VERB
easat-3138	75	12	to	to	PART
easat-3138	75	13	give	give	VERB
easat-3138	75	14	data	datum	NOUN
easat-3138	75	15	that	that	PRON
easat-3138	75	16	is	be	AUX
easat-3138	75	17	rich	rich	ADJ
easat-3138	75	18	in	in	ADP
easat-3138	75	19	detail	detail	NOUN
easat-3138	75	20	rather	rather	ADV
easat-3138	75	21	than	than	ADP
easat-3138	75	22	quantity	quantity	NOUN
easat-3138	75	23	,	,	PUNCT
easat-3138	75	24	the	the	DET
easat-3138	75	25	sample	sample	NOUN
easat-3138	75	26	size	size	NOUN
easat-3138	75	27	in	in	ADP
easat-3138	75	28	stage	stage	NOUN
easat-3138	75	29	1	1	NUM
easat-3138	75	30	was	be	AUX
easat-3138	75	31	adequate	adequate	ADJ
easat-3138	75	32	(	(	PUNCT
easat-3138	75	33	patton	patton	PROPN
easat-3138	75	34	,	,	PUNCT
easat-3138	75	35	1990	1990	NUM
easat-3138	75	36	)	)	PUNCT
easat-3138	75	37	.	.	PUNCT
easat-3138	76	1	the	the	DET
easat-3138	76	2	interviews	interview	NOUN
easat-3138	76	3	(	(	PUNCT
easat-3138	76	4	which	which	PRON
easat-3138	76	5	lasted	last	VERB
easat-3138	76	6	anywhere	anywhere	ADV
easat-3138	76	7	from	from	ADP
easat-3138	76	8	25	25	NUM
easat-3138	76	9	to	to	PART
easat-3138	76	10	60	60	NUM
easat-3138	76	11	minutes	minute	NOUN
easat-3138	76	12	)	)	PUNCT
easat-3138	76	13	were	be	AUX
easat-3138	76	14	all	all	ADV
easat-3138	76	15	audiotaped	audiotape	VERB
easat-3138	76	16	with	with	ADP
easat-3138	76	17	the	the	DET
easat-3138	76	18	participants	participant	NOUN
easat-3138	76	19	'	'	PART
easat-3138	76	20	permission	permission	NOUN
easat-3138	76	21	,	,	PUNCT
easat-3138	76	22	and	and	CCONJ
easat-3138	76	23	the	the	DET
easat-3138	76	24	resulting	result	VERB
easat-3138	76	25	transcripts	transcript	NOUN
easat-3138	76	26	totaled	total	VERB
easat-3138	76	27	117	117	NUM
easat-3138	76	28	doublespaced	doublespace	VERB
easat-3138	76	29	pages	page	NOUN
easat-3138	76	30	.	.	PUNCT
easat-3138	77	1	as	as	ADP
easat-3138	77	2	part	part	NOUN
easat-3138	77	3	of	of	ADP
easat-3138	77	4	the	the	DET
easat-3138	77	5	second	second	ADJ
easat-3138	77	6	round	round	NOUN
easat-3138	77	7	of	of	ADP
easat-3138	77	8	research	research	NOUN
easat-3138	77	9	,	,	PUNCT
easat-3138	77	10	in	in	ADP
easat-3138	77	11	-	-	PUNCT
easat-3138	77	12	depth	depth	NOUN
easat-3138	77	13	interviews	interview	NOUN
easat-3138	77	14	with	with	ADP
easat-3138	77	15	social	social	ADJ
easat-3138	77	16	media	medium	NOUN
easat-3138	77	17	marketing	marketing	NOUN
easat-3138	77	18	professionals	professional	NOUN
easat-3138	77	19	were	be	AUX
easat-3138	77	20	conducted	conduct	VERB
easat-3138	77	21	(	(	PUNCT
easat-3138	77	22	miles	mile	NOUN
easat-3138	77	23	&	&	CCONJ
easat-3138	77	24	huberman	huberman	NOUN
easat-3138	77	25	,	,	PUNCT
easat-3138	77	26	1994	1994	NUM
easat-3138	77	27	)	)	PUNCT
easat-3138	77	28	.	.	PUNCT
easat-3138	78	1	in	in	ADP
easat-3138	78	2	-	-	PUNCT
easat-3138	78	3	depth	depth	NOUN
easat-3138	78	4	interviews	interview	NOUN
easat-3138	78	5	and	and	CCONJ
easat-3138	78	6	online	online	ADJ
easat-3138	78	7	surveys	survey	NOUN
easat-3138	78	8	were	be	AUX
easat-3138	78	9	conducted	conduct	VERB
easat-3138	78	10	,	,	PUNCT
easat-3138	78	11	and	and	CCONJ
easat-3138	78	12	the	the	DET
easat-3138	78	13	survey	survey	NOUN
easat-3138	78	14	findings	finding	NOUN
easat-3138	78	15	were	be	AUX
easat-3138	78	16	used	use	VERB
easat-3138	78	17	to	to	PART
easat-3138	78	18	triangulate	triangulate	VERB
easat-3138	78	19	the	the	DET
easat-3138	78	20	information	information	NOUN
easat-3138	78	21	gained	gain	VERB
easat-3138	78	22	from	from	ADP
easat-3138	78	23	both	both	DET
easat-3138	78	24	sources	source	NOUN
easat-3138	78	25	(	(	PUNCT
easat-3138	78	26	jack	jack	PROPN
easat-3138	78	27	&	&	CCONJ
easat-3138	78	28	raturi	raturi	PROPN
easat-3138	78	29	,	,	PUNCT
easat-3138	78	30	2006	2006	NUM
easat-3138	78	31	)	)	PUNCT
easat-3138	78	32	.	.	PUNCT
easat-3138	79	1	a	a	DET
easat-3138	79	2	total	total	NOUN
easat-3138	79	3	of	of	ADP
easat-3138	79	4	265	265	NUM
easat-3138	79	5	social	social	ADJ
easat-3138	79	6	media	medium	NOUN
easat-3138	79	7	marketing	marketing	NOUN
easat-3138	79	8	experts	expert	NOUN
easat-3138	79	9	were	be	AUX
easat-3138	79	10	identified	identify	VERB
easat-3138	79	11	using	use	VERB
easat-3138	79	12	a	a	DET
easat-3138	79	13	combination	combination	NOUN
easat-3138	79	14	of	of	ADP
easat-3138	79	15	manager	manager	NOUN
easat-3138	79	16	-	-	PUNCT
easat-3138	79	17	focused	focus	VERB
easat-3138	79	18	publications	publication	NOUN
easat-3138	79	19	,	,	PUNCT
easat-3138	79	20	business	business	NOUN
easat-3138	79	21	magazine	magazine	NOUN
easat-3138	79	22	interviews	interview	NOUN
easat-3138	79	23	,	,	PUNCT
easat-3138	79	24	and	and	CCONJ
easat-3138	79	25	word	word	NOUN
easat-3138	79	26	of	of	ADP
easat-3138	79	27	mouth	mouth	NOUN
easat-3138	79	28	.	.	PUNCT
easat-3138	80	1	after	after	ADP
easat-3138	80	2	emailing	email	VERB
easat-3138	80	3	each	each	DET
easat-3138	80	4	expert	expert	NOUN
easat-3138	80	5	twice	twice	ADV
easat-3138	80	6	to	to	PART
easat-3138	80	7	remind	remind	VERB
easat-3138	80	8	them	they	PRON
easat-3138	80	9	to	to	PART
easat-3138	80	10	fill	fill	VERB
easat-3138	80	11	out	out	ADP
easat-3138	80	12	the	the	DET
easat-3138	80	13	survey	survey	NOUN
easat-3138	80	14	,	,	PUNCT
easat-3138	80	15	we	we	PRON
easat-3138	80	16	obtained	obtain	VERB
easat-3138	80	17	50	50	NUM
easat-3138	80	18	responses	response	NOUN
easat-3138	80	19	(	(	PUNCT
easat-3138	80	20	18.9	18.9	NUM
easat-3138	80	21	percent	percent	NOUN
easat-3138	80	22	response	response	NOUN
easat-3138	80	23	rate	rate	NOUN
easat-3138	80	24	)	)	PUNCT
easat-3138	80	25	.	.	PUNCT
easat-3138	81	1	seven	seven	NUM
easat-3138	81	2	datasets	dataset	NOUN
easat-3138	81	3	were	be	AUX
easat-3138	81	4	discarded	discard	VERB
easat-3138	81	5	because	because	SCONJ
easat-3138	81	6	of	of	ADP
easat-3138	81	7	missing	miss	VERB
easat-3138	81	8	information	information	NOUN
easat-3138	81	9	or	or	CCONJ
easat-3138	81	10	because	because	SCONJ
easat-3138	81	11	respondents	respondent	NOUN
easat-3138	81	12	did	do	VERB
easat-3138	81	13	n't	not	PART
easat-3138	81	14	5153	5153	NUM
easat-3138	81	15	edelweiss	edelweiss	PROPN
easat-3138	81	16	applied	apply	VERB
easat-3138	81	17	science	science	NOUN
easat-3138	81	18	and	and	CCONJ
easat-3138	81	19	technology	technology	NOUN
easat-3138	81	20	issn	issn	PROPN
easat-3138	81	21	:	:	PUNCT
easat-3138	81	22	2576	2576	NUM
easat-3138	81	23	-	-	SYM
easat-3138	81	24	8484	8484	NUM
easat-3138	81	25	vol	vol	NOUN
easat-3138	81	26	.	.	PROPN
easat-3138	82	1	8	8	NUM
easat-3138	82	2	,	,	PUNCT
easat-3138	82	3	no	no	INTJ
easat-3138	82	4	.	.	NOUN
easat-3138	83	1	6	6	NUM
easat-3138	83	2	:	:	SYM
easat-3138	83	3	5150	5150	NUM
easat-3138	83	4	-	-	SYM
easat-3138	83	5	5160	5160	NUM
easat-3138	83	6	,	,	PUNCT
easat-3138	83	7	2024	2024	NUM
easat-3138	83	8	doi	doi	NOUN
easat-3138	83	9	:	:	PUNCT
easat-3138	83	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	83	11	©	©	ADP
easat-3138	83	12	2024	2024	NUM
easat-3138	83	13	by	by	ADP
easat-3138	83	14	the	the	DET
easat-3138	83	15	authors	author	NOUN
easat-3138	83	16	;	;	PUNCT
easat-3138	83	17	licensee	licensee	PROPN
easat-3138	83	18	learning	learning	NOUN
easat-3138	83	19	gate	gate	NOUN
easat-3138	83	20	actively	actively	ADV
easat-3138	83	21	engage	engage	VERB
easat-3138	83	22	with	with	ADP
easat-3138	83	23	social	social	ADJ
easat-3138	83	24	media	medium	NOUN
easat-3138	83	25	marketing	marketing	NOUN
easat-3138	83	26	.	.	PUNCT
easat-3138	84	1	the	the	DET
easat-3138	84	2	final	final	ADJ
easat-3138	84	3	sample	sample	NOUN
easat-3138	84	4	consisted	consist	VERB
easat-3138	84	5	of	of	ADP
easat-3138	84	6	43	43	NUM
easat-3138	84	7	participants	participant	NOUN
easat-3138	84	8	(	(	PUNCT
easat-3138	84	9	74	74	NUM
easat-3138	84	10	%	%	NOUN
easat-3138	84	11	male	male	NOUN
easat-3138	84	12	)	)	PUNCT
easat-3138	84	13	from	from	ADP
easat-3138	84	14	a	a	DET
easat-3138	84	15	broad	broad	ADJ
easat-3138	84	16	variety	variety	NOUN
easat-3138	84	17	of	of	ADP
easat-3138	84	18	occupations	occupation	NOUN
easat-3138	84	19	and	and	CCONJ
easat-3138	84	20	fields	field	NOUN
easat-3138	84	21	.	.	PUNCT
easat-3138	85	1	participants	participant	NOUN
easat-3138	85	2	were	be	AUX
easat-3138	85	3	asked	ask	VERB
easat-3138	85	4	to	to	ADP
easat-3138	85	5	(	(	PUNCT
easat-3138	85	6	a	a	X
easat-3138	85	7	)	)	PUNCT
easat-3138	85	8	provide	provide	VERB
easat-3138	85	9	their	their	PRON
easat-3138	85	10	own	own	ADJ
easat-3138	85	11	definition	definition	NOUN
easat-3138	85	12	of	of	ADP
easat-3138	85	13	social	social	ADJ
easat-3138	85	14	media	medium	NOUN
easat-3138	85	15	marketing	marketing	NOUN
easat-3138	85	16	,	,	PUNCT
easat-3138	85	17	(	(	PUNCT
easat-3138	85	18	b	b	NOUN
easat-3138	85	19	)	)	PUNCT
easat-3138	85	20	share	share	NOUN
easat-3138	85	21	examples	example	NOUN
easat-3138	85	22	of	of	ADP
easat-3138	85	23	both	both	CCONJ
easat-3138	85	24	successful	successful	ADJ
easat-3138	85	25	and	and	CCONJ
easat-3138	85	26	unsuccessful	unsuccessful	ADJ
easat-3138	85	27	uses	use	NOUN
easat-3138	85	28	of	of	ADP
easat-3138	85	29	social	social	ADJ
easat-3138	85	30	media	medium	NOUN
easat-3138	85	31	marketing	marketing	NOUN
easat-3138	85	32	in	in	ADP
easat-3138	85	33	their	their	PRON
easat-3138	85	34	own	own	ADJ
easat-3138	85	35	words	word	NOUN
easat-3138	85	36	,	,	PUNCT
easat-3138	85	37	(	(	PUNCT
easat-3138	85	38	c	c	X
easat-3138	85	39	)	)	PUNCT
easat-3138	85	40	causes	cause	NOUN
easat-3138	85	41	and	and	CCONJ
easat-3138	85	42	indicators	indicator	NOUN
easat-3138	85	43	of	of	ADP
easat-3138	85	44	success	success	NOUN
easat-3138	85	45	in	in	ADP
easat-3138	85	46	discussions	discussion	NOUN
easat-3138	85	47	,	,	PUNCT
easat-3138	85	48	and	and	CCONJ
easat-3138	85	49	(	(	PUNCT
easat-3138	85	50	d	d	X
easat-3138	85	51	)	)	PUNCT
easat-3138	85	52	provide	provide	VERB
easat-3138	85	53	an	an	DET
easat-3138	85	54	example	example	NOUN
easat-3138	85	55	of	of	ADP
easat-3138	85	56	how	how	SCONJ
easat-3138	85	57	social	social	ADJ
easat-3138	85	58	media	media	NOUN
easat-3138	85	59	marketing	marketing	NOUN
easat-3138	85	60	should	should	AUX
easat-3138	85	61	be	be	AUX
easat-3138	85	62	implemented	implement	VERB
easat-3138	85	63	at	at	ADP
easat-3138	85	64	a	a	DET
easat-3138	85	65	company	company	NOUN
easat-3138	85	66	of	of	ADP
easat-3138	85	67	your	your	PRON
easat-3138	85	68	choice	choice	NOUN
easat-3138	85	69	.	.	PUNCT
easat-3138	86	1	in	in	ADP
easat-3138	86	2	order	order	NOUN
easat-3138	86	3	to	to	PART
easat-3138	86	4	encourage	encourage	VERB
easat-3138	86	5	respondents	respondent	NOUN
easat-3138	86	6	to	to	PART
easat-3138	86	7	offer	offer	VERB
easat-3138	86	8	as	as	ADV
easat-3138	86	9	much	much	ADJ
easat-3138	86	10	data	datum	NOUN
easat-3138	86	11	as	as	ADP
easat-3138	86	12	possible	possible	ADJ
easat-3138	86	13	,	,	PUNCT
easat-3138	86	14	the	the	DET
easat-3138	86	15	survey	survey	NOUN
easat-3138	86	16	used	use	VERB
easat-3138	86	17	standard	standard	ADJ
easat-3138	86	18	design	design	NOUN
easat-3138	86	19	strategies	strategy	NOUN
easat-3138	86	20	(	(	PUNCT
easat-3138	86	21	smyth	smyth	NOUN
easat-3138	86	22	,	,	PUNCT
easat-3138	86	23	dillman	dillman	PROPN
easat-3138	86	24	,	,	PUNCT
easat-3138	86	25	christian	christian	PROPN
easat-3138	86	26	,	,	PUNCT
easat-3138	86	27	&	&	CCONJ
easat-3138	86	28	mcbride	mcbride	PROPN
easat-3138	86	29	,	,	PUNCT
easat-3138	86	30	2009	2009	NUM
easat-3138	86	31	)	)	PUNCT
easat-3138	86	32	,	,	PUNCT
easat-3138	86	33	such	such	ADJ
easat-3138	86	34	as	as	ADP
easat-3138	86	35	providing	provide	VERB
easat-3138	86	36	enough	enough	ADJ
easat-3138	86	37	space	space	NOUN
easat-3138	86	38	for	for	SCONJ
easat-3138	86	39	respondents	respondent	NOUN
easat-3138	86	40	to	to	PART
easat-3138	86	41	enter	enter	VERB
easat-3138	86	42	their	their	PRON
easat-3138	86	43	responses	response	NOUN
easat-3138	86	44	and	and	CCONJ
easat-3138	86	45	encouraging	encourage	VERB
easat-3138	86	46	them	they	PRON
easat-3138	86	47	to	to	PART
easat-3138	86	48	be	be	AUX
easat-3138	86	49	as	as	ADV
easat-3138	86	50	particular	particular	ADJ
easat-3138	86	51	as	as	SCONJ
easat-3138	86	52	they	they	PRON
easat-3138	86	53	could	could	AUX
easat-3138	86	54	be	be	AUX
easat-3138	86	55	.	.	PUNCT
easat-3138	87	1	data	datum	NOUN
easat-3138	87	2	analysis	analysis	NOUN
easat-3138	87	3	.	.	PUNCT
easat-3138	88	1	free	free	ADJ
easat-3138	88	2	-	-	PUNCT
easat-3138	88	3	form	form	NOUN
easat-3138	88	4	,	,	PUNCT
easat-3138	88	5	informant	informant	NOUN
easat-3138	88	6	-	-	PUNCT
easat-3138	88	7	driven	drive	VERB
easat-3138	88	8	text	text	NOUN
easat-3138	88	9	was	be	AUX
easat-3138	88	10	generated	generate	VERB
easat-3138	88	11	in	in	ADP
easat-3138	88	12	both	both	CCONJ
easat-3138	88	13	the	the	DET
easat-3138	88	14	in	in	ADP
easat-3138	88	15	-	-	PUNCT
easat-3138	88	16	depth	depth	NOUN
easat-3138	88	17	discussions	discussion	NOUN
easat-3138	88	18	from	from	ADP
easat-3138	88	19	step	step	NOUN
easat-3138	88	20	1	1	NUM
easat-3138	88	21	,	,	PUNCT
easat-3138	88	22	as	as	ADV
easat-3138	88	23	well	well	ADV
easat-3138	88	24	as	as	ADP
easat-3138	88	25	the	the	DET
easat-3138	88	26	free	free	ADJ
easat-3138	88	27	-	-	PUNCT
easat-3138	88	28	form	form	NOUN
easat-3138	88	29	inquiries	inquiry	NOUN
easat-3138	88	30	from	from	ADP
easat-3138	88	31	step	step	NOUN
easat-3138	88	32	2	2	NUM
easat-3138	88	33	,	,	PUNCT
easat-3138	88	34	therefore	therefore	ADV
easat-3138	88	35	the	the	DET
easat-3138	88	36	same	same	ADJ
easat-3138	88	37	interpretive	interpretive	ADJ
easat-3138	88	38	data	datum	NOUN
easat-3138	88	39	analysis	analysis	NOUN
easat-3138	88	40	methods	method	NOUN
easat-3138	88	41	were	be	AUX
easat-3138	88	42	used	use	VERB
easat-3138	88	43	for	for	ADP
easat-3138	88	44	both	both	DET
easat-3138	88	45	sets	set	NOUN
easat-3138	88	46	of	of	ADP
easat-3138	88	47	data	datum	NOUN
easat-3138	88	48	.	.	PUNCT
easat-3138	89	1	the	the	DET
easat-3138	89	2	conceptual	conceptual	ADJ
easat-3138	89	3	framework	framework	NOUN
easat-3138	89	4	was	be	AUX
easat-3138	89	5	built	build	VERB
easat-3138	89	6	using	use	VERB
easat-3138	89	7	a	a	DET
easat-3138	89	8	three	three	NUM
easat-3138	89	9	-	-	PUNCT
easat-3138	89	10	step	step	NOUN
easat-3138	89	11	datacoding	datacoding	NOUN
easat-3138	89	12	procedure	procedure	NOUN
easat-3138	89	13	(	(	PUNCT
easat-3138	89	14	pratt	pratt	PROPN
easat-3138	89	15	,	,	PUNCT
easat-3138	89	16	rockmann	rockmann	PROPN
easat-3138	89	17	,	,	PUNCT
easat-3138	89	18	&	&	CCONJ
easat-3138	89	19	kaufmann	kaufmann	PROPN
easat-3138	89	20	,	,	PUNCT
easat-3138	89	21	2006	2006	NUM
easat-3138	89	22	)	)	PUNCT
easat-3138	89	23	.	.	PUNCT
easat-3138	90	1	open	open	ADJ
easat-3138	90	2	coding	code	VERB
easat-3138	90	3	(	(	PUNCT
easat-3138	90	4	miles	mile	NOUN
easat-3138	90	5	&	&	CCONJ
easat-3138	90	6	huberman	huberman	NOUN
easat-3138	90	7	,	,	PUNCT
easat-3138	90	8	1994	1994	NUM
easat-3138	90	9	)	)	PUNCT
easat-3138	90	10	was	be	AUX
easat-3138	90	11	used	use	VERB
easat-3138	90	12	to	to	PART
easat-3138	90	13	analyze	analyze	VERB
easat-3138	90	14	all	all	PRON
easat-3138	90	15	of	of	ADP
easat-3138	90	16	the	the	DET
easat-3138	90	17	data	datum	NOUN
easat-3138	90	18	from	from	ADP
easat-3138	90	19	the	the	DET
easat-3138	90	20	interviews	interview	NOUN
easat-3138	90	21	and	and	CCONJ
easat-3138	90	22	surveys	survey	NOUN
easat-3138	90	23	to	to	PART
easat-3138	90	24	find	find	VERB
easat-3138	90	25	the	the	DET
easat-3138	90	26	first	first	ADJ
easat-3138	90	27	notions	notion	NOUN
easat-3138	90	28	(	(	PUNCT
easat-3138	90	29	harrison	harrison	PROPN
easat-3138	90	30	&	&	CCONJ
easat-3138	90	31	rouse	rouse	VERB
easat-3138	90	32	,	,	PUNCT
easat-3138	90	33	2015	2015	NUM
easat-3138	90	34	)	)	PUNCT
easat-3138	90	35	.	.	PUNCT
easat-3138	91	1	in	in	ADP
easat-3138	91	2	the	the	DET
easat-3138	91	3	second	second	ADJ
easat-3138	91	4	phase	phase	NOUN
easat-3138	91	5	,	,	PUNCT
easat-3138	91	6	we	we	PRON
easat-3138	91	7	employed	employ	VERB
easat-3138	91	8	axial	axial	ADJ
easat-3138	91	9	coding	coding	NOUN
easat-3138	91	10	to	to	PART
easat-3138	91	11	find	find	VERB
easat-3138	91	12	higher	high	ADJ
easat-3138	91	13	-	-	PUNCT
easat-3138	91	14	level	level	NOUN
easat-3138	91	15	,	,	PUNCT
easat-3138	91	16	second	second	ADJ
easat-3138	91	17	-	-	PUNCT
easat-3138	91	18	order	order	NOUN
easat-3138	91	19	motifs	motif	NOUN
easat-3138	91	20	.	.	PUNCT
easat-3138	91	21	stage	stage	NOUN
easat-3138	91	22	2	2	NUM
easat-3138	91	23	"	"	PUNCT
easat-3138	91	24	compare	compare	VERB
easat-3138	91	25	and	and	CCONJ
easat-3138	91	26	contrast	contrast	NOUN
easat-3138	91	27	"	"	PUNCT
easat-3138	91	28	established	establish	VERB
easat-3138	91	29	links	link	NOUN
easat-3138	91	30	between	between	ADP
easat-3138	91	31	ideas	idea	NOUN
easat-3138	91	32	that	that	PRON
easat-3138	91	33	had	have	AUX
easat-3138	91	34	formed	form	VERB
easat-3138	91	35	during	during	ADP
easat-3138	91	36	free	free	ADJ
easat-3138	91	37	coding	coding	NOUN
easat-3138	91	38	in	in	ADP
easat-3138	91	39	stage	stage	NOUN
easat-3138	91	40	1	1	NUM
easat-3138	91	41	.	.	PUNCT
easat-3138	92	1	finally	finally	ADV
easat-3138	92	2	,	,	PUNCT
easat-3138	92	3	in	in	ADP
easat-3138	92	4	stage	stage	NOUN
easat-3138	92	5	3	3	NUM
easat-3138	92	6	,	,	PUNCT
easat-3138	92	7	we	we	PRON
easat-3138	92	8	increased	increase	VERB
easat-3138	92	9	the	the	DET
easat-3138	92	10	frequency	frequency	NOUN
easat-3138	92	11	with	with	ADP
easat-3138	92	12	which	which	PRON
easat-3138	92	13	data	datum	NOUN
easat-3138	92	14	and	and	CCONJ
easat-3138	92	15	theory	theory	NOUN
easat-3138	92	16	iterated	iterate	VERB
easat-3138	92	17	to	to	PART
easat-3138	92	18	probe	probe	VERB
easat-3138	92	19	the	the	DET
easat-3138	92	20	data	datum	NOUN
easat-3138	92	21	's	's	PART
easat-3138	92	22	emergent	emergent	ADJ
easat-3138	92	23	patterns	pattern	NOUN
easat-3138	92	24	.	.	PUNCT
easat-3138	93	1	figure	figure	NOUN
easat-3138	93	2	1	1	NUM
easat-3138	93	3	.	.	PUNCT
easat-3138	93	4	framework	framework	NOUN
easat-3138	93	5	for	for	ADP
easat-3138	93	6	strategic	strategic	ADJ
easat-3138	93	7	social	social	ADJ
easat-3138	93	8	media	medium	NOUN
easat-3138	93	9	advertising	advertising	NOUN
easat-3138	93	10	.	.	PUNCT
easat-3138	94	1	note	note	NOUN
easat-3138	94	2	:	:	PUNCT
easat-3138	94	3	smm	smm	NOUN
easat-3138	94	4	=	=	ADJ
easat-3138	94	5	social	social	ADJ
easat-3138	94	6	media	medium	NOUN
easat-3138	94	7	marketing	marketing	NOUN
easat-3138	94	8	.	.	PUNCT
easat-3138	95	1	4	4	X
easat-3138	95	2	.	.	X
easat-3138	95	3	findings	finding	NOUN
easat-3138	95	4	figure	figure	VERB
easat-3138	95	5	1	1	NUM
easat-3138	95	6	displays	display	VERB
easat-3138	95	7	the	the	DET
easat-3138	95	8	four	four	NUM
easat-3138	95	9	major	major	ADJ
easat-3138	95	10	parts	part	NOUN
easat-3138	95	11	of	of	ADP
easat-3138	95	12	the	the	DET
easat-3138	95	13	strategy	strategy	NOUN
easat-3138	95	14	framework	framework	NOUN
easat-3138	95	15	for	for	ADP
easat-3138	95	16	social	social	ADJ
easat-3138	95	17	media	medium	NOUN
easat-3138	95	18	marketing	marketing	NOUN
easat-3138	95	19	.	.	PUNCT
easat-3138	96	1	the	the	DET
easat-3138	96	2	first	first	ADJ
easat-3138	96	3	facet	facet	NOUN
easat-3138	96	4	of	of	ADP
easat-3138	96	5	social	social	ADJ
easat-3138	96	6	media	medium	NOUN
easat-3138	96	7	marketing	marketing	NOUN
easat-3138	96	8	's	's	PART
easat-3138	96	9	reach	reach	NOUN
easat-3138	96	10	is	be	AUX
easat-3138	96	11	the	the	DET
easat-3138	96	12	extent	extent	NOUN
easat-3138	96	13	to	to	PART
easat-3138	96	14	which	which	PRON
easat-3138	96	15	a	a	DET
easat-3138	96	16	business	business	NOUN
easat-3138	96	17	employs	employ	VERB
easat-3138	96	18	it	it	PRON
easat-3138	96	19	as	as	ADP
easat-3138	96	20	a	a	DET
easat-3138	96	21	genuine	genuine	ADJ
easat-3138	96	22	instrument	instrument	NOUN
easat-3138	96	23	for	for	ADP
easat-3138	96	24	collaboration	collaboration	NOUN
easat-3138	96	25	,	,	PUNCT
easat-3138	96	26	rather	rather	ADV
easat-3138	96	27	than	than	ADP
easat-3138	96	28	just	just	ADV
easat-3138	96	29	as	as	ADP
easat-3138	96	30	a	a	DET
easat-3138	96	31	communication	communication	NOUN
easat-3138	96	32	channel	channel	NOUN
easat-3138	96	33	with	with	ADP
easat-3138	96	34	a	a	DET
easat-3138	96	35	small	small	ADJ
easat-3138	96	36	number	number	NOUN
easat-3138	96	37	of	of	ADP
easat-3138	96	38	stakeholders	stakeholder	NOUN
easat-3138	96	39	(	(	PUNCT
easat-3138	96	40	both	both	CCONJ
easat-3138	96	41	externally	externally	ADV
easat-3138	96	42	and	and	CCONJ
easat-3138	96	43	internally	internally	ADV
easat-3138	96	44	)	)	PUNCT
easat-3138	96	45	.	.	PUNCT
easat-3138	97	1	in	in	ADP
easat-3138	97	2	contrast	contrast	NOUN
easat-3138	97	3	to	to	ADP
easat-3138	97	4	its	its	PRON
easat-3138	97	5	intended	intended	ADJ
easat-3138	97	6	purpose	purpose	NOUN
easat-3138	97	7	of	of	ADP
easat-3138	97	8	bringing	bring	VERB
easat-3138	97	9	together	together	ADV
easat-3138	97	10	a	a	DET
easat-3138	97	11	company	company	NOUN
easat-3138	97	12	's	's	PART
easat-3138	97	13	workforce	workforce	NOUN
easat-3138	97	14	and	and	CCONJ
easat-3138	97	15	community	community	NOUN
easat-3138	97	16	,	,	PUNCT
easat-3138	97	17	the	the	DET
easat-3138	97	18	majority	majority	NOUN
easat-3138	97	19	of	of	ADP
easat-3138	97	20	defense	defense	NOUN
easat-3138	97	21	organizations	organization	NOUN
easat-3138	97	22	utilize	utilize	VERB
easat-3138	97	23	social	social	ADJ
easat-3138	97	24	media	medium	NOUN
easat-3138	97	25	marketing	marketing	NOUN
easat-3138	97	26	as	as	ADP
easat-3138	97	27	a	a	DET
easat-3138	97	28	one	one	NUM
easat-3138	97	29	-	-	PUNCT
easat-3138	97	30	way	way	NOUN
easat-3138	97	31	communication	communication	NOUN
easat-3138	97	32	channel	channel	NOUN
easat-3138	97	33	,	,	PUNCT
easat-3138	97	34	either	either	CCONJ
easat-3138	97	35	to	to	PART
easat-3138	97	36	entertain	entertain	VERB
easat-3138	97	37	consumers	consumer	NOUN
easat-3138	97	38	or	or	CCONJ
easat-3138	97	39	inform	inform	VERB
easat-3138	97	40	stakeholders	stakeholder	NOUN
easat-3138	97	41	.	.	PUNCT
easat-3138	98	1	5154	5154	NUM
easat-3138	98	2	edelweiss	edelweiss	PROPN
easat-3138	98	3	applied	apply	VERB
easat-3138	98	4	science	science	NOUN
easat-3138	98	5	and	and	CCONJ
easat-3138	98	6	technology	technology	NOUN
easat-3138	98	7	issn	issn	PROPN
easat-3138	98	8	:	:	PUNCT
easat-3138	98	9	2576	2576	NUM
easat-3138	98	10	-	-	SYM
easat-3138	98	11	8484	8484	NUM
easat-3138	98	12	vol	vol	NOUN
easat-3138	98	13	.	.	PROPN
easat-3138	98	14	8	8	NUM
easat-3138	98	15	,	,	PUNCT
easat-3138	98	16	no	no	INTJ
easat-3138	98	17	.	.	NOUN
easat-3138	99	1	6	6	NUM
easat-3138	99	2	:	:	SYM
easat-3138	99	3	5150	5150	NUM
easat-3138	99	4	-	-	SYM
easat-3138	99	5	5160	5160	NUM
easat-3138	99	6	,	,	PUNCT
easat-3138	99	7	2024	2024	NUM
easat-3138	99	8	doi	doi	NOUN
easat-3138	99	9	:	:	PUNCT
easat-3138	99	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	99	11	©	©	ADP
easat-3138	99	12	2024	2024	NUM
easat-3138	99	13	by	by	ADP
easat-3138	99	14	the	the	DET
easat-3138	99	15	authors	author	NOUN
easat-3138	99	16	;	;	PUNCT
easat-3138	99	17	licensee	licensee	PROPN
easat-3138	99	18	learning	learn	VERB
easat-3138	99	19	gate	gate	NOUN
easat-3138	99	20	on	on	ADP
easat-3138	99	21	the	the	DET
easat-3138	99	22	other	other	ADJ
easat-3138	99	23	side	side	NOUN
easat-3138	99	24	,	,	PUNCT
easat-3138	99	25	the	the	DET
easat-3138	99	26	explorer	explorer	NOUN
easat-3138	99	27	community	community	NOUN
easat-3138	99	28	is	be	AUX
easat-3138	99	29	on	on	ADP
easat-3138	99	30	the	the	DET
easat-3138	99	31	lookout	lookout	NOUN
easat-3138	99	32	for	for	ADP
easat-3138	99	33	a	a	DET
easat-3138	99	34	social	social	ADJ
easat-3138	99	35	media	media	NOUN
easat-3138	99	36	marketing	marketing	NOUN
easat-3138	99	37	relationship	relationship	NOUN
easat-3138	99	38	built	build	VERB
easat-3138	99	39	on	on	ADP
easat-3138	99	40	open	open	ADJ
easat-3138	99	41	lines	line	NOUN
easat-3138	99	42	of	of	ADP
easat-3138	99	43	communication	communication	NOUN
easat-3138	99	44	with	with	ADP
easat-3138	99	45	a	a	DET
easat-3138	99	46	diverse	diverse	ADJ
easat-3138	99	47	group	group	NOUN
easat-3138	99	48	of	of	ADP
easat-3138	99	49	stakeholders	stakeholder	NOUN
easat-3138	99	50	.	.	PUNCT
easat-3138	100	1	second	second	ADV
easat-3138	100	2	,	,	PUNCT
easat-3138	100	3	there	there	PRON
easat-3138	100	4	is	be	VERB
easat-3138	100	5	a	a	DET
easat-3138	100	6	clear	clear	ADJ
easat-3138	100	7	divide	divide	NOUN
easat-3138	100	8	within	within	ADP
easat-3138	100	9	the	the	DET
easat-3138	100	10	culture	culture	NOUN
easat-3138	100	11	of	of	ADP
easat-3138	100	12	social	social	ADJ
easat-3138	100	13	media	medium	NOUN
easat-3138	100	14	marketing	marketing	NOUN
easat-3138	100	15	between	between	ADP
easat-3138	100	16	the	the	DET
easat-3138	100	17	conservative	conservative	NOUN
easat-3138	100	18	,	,	PUNCT
easat-3138	100	19	which	which	PRON
easat-3138	100	20	is	be	AUX
easat-3138	100	21	exemplified	exemplify	VERB
easat-3138	100	22	by	by	ADP
easat-3138	100	23	an	an	DET
easat-3138	100	24	enclosed	enclose	VERB
easat-3138	100	25	,	,	PUNCT
easat-3138	100	26	conventional	conventional	ADJ
easat-3138	100	27	,	,	PUNCT
easat-3138	100	28	mass	mass	ADJ
easat-3138	100	29	advertising	advertising	NOUN
easat-3138	100	30	strategy	strategy	NOUN
easat-3138	100	31	,	,	PUNCT
easat-3138	100	32	and	and	CCONJ
easat-3138	100	33	the	the	DET
easat-3138	100	34	contemporary	contemporary	NOUN
easat-3138	100	35	,	,	PUNCT
easat-3138	100	36	it	it	PRON
easat-3138	100	37	is	be	AUX
easat-3138	100	38	characterized	characterize	VERB
easat-3138	100	39	by	by	ADP
easat-3138	100	40	a	a	DET
easat-3138	100	41	more	more	ADV
easat-3138	100	42	open	open	ADJ
easat-3138	100	43	,	,	PUNCT
easat-3138	100	44	fluid	fluid	ADJ
easat-3138	100	45	,	,	PUNCT
easat-3138	100	46	and	and	CCONJ
easat-3138	100	47	adaptable	adaptable	ADJ
easat-3138	100	48	attitude	attitude	NOUN
easat-3138	100	49	.	.	PUNCT
easat-3138	101	1	third	third	ADJ
easat-3138	101	2	,	,	PUNCT
easat-3138	101	3	the	the	DET
easat-3138	101	4	organizational	organizational	ADJ
easat-3138	101	5	framework	framework	NOUN
easat-3138	101	6	for	for	ADP
easat-3138	101	7	the	the	DET
easat-3138	101	8	company	company	NOUN
easat-3138	101	9	's	's	PART
easat-3138	101	10	social	social	ADJ
easat-3138	101	11	media	medium	NOUN
easat-3138	101	12	marketing	marketing	NOUN
easat-3138	101	13	initiatives	initiative	NOUN
easat-3138	101	14	describes	describe	VERB
easat-3138	101	15	the	the	DET
easat-3138	101	16	interplay	interplay	NOUN
easat-3138	101	17	between	between	ADP
easat-3138	101	18	the	the	DET
easat-3138	101	19	different	different	ADJ
easat-3138	101	20	departments	department	NOUN
easat-3138	101	21	.	.	PUNCT
easat-3138	102	1	a	a	DET
easat-3138	102	2	centralized	centralized	ADJ
easat-3138	102	3	strategy	strategy	NOUN
easat-3138	102	4	for	for	ADP
easat-3138	102	5	social	social	ADJ
easat-3138	102	6	media	medium	NOUN
easat-3138	102	7	marketing	marketing	NOUN
easat-3138	102	8	may	may	AUX
easat-3138	102	9	be	be	AUX
easat-3138	102	10	recognized	recognize	VERB
easat-3138	102	11	by	by	ADP
easat-3138	102	12	its	its	PRON
easat-3138	102	13	hierarchical	hierarchical	ADJ
easat-3138	102	14	structure	structure	NOUN
easat-3138	102	15	with	with	ADP
easat-3138	102	16	defined	define	VERB
easat-3138	102	17	lines	line	NOUN
easat-3138	102	18	of	of	ADP
easat-3138	102	19	authority	authority	NOUN
easat-3138	102	20	.	.	PUNCT
easat-3138	103	1	since	since	SCONJ
easat-3138	103	2	all	all	DET
easat-3138	103	3	employees	employee	NOUN
easat-3138	103	4	in	in	ADP
easat-3138	103	5	a	a	DET
easat-3138	103	6	network	network	NOUN
easat-3138	103	7	structure	structure	NOUN
easat-3138	103	8	would	would	AUX
easat-3138	103	9	be	be	AUX
easat-3138	103	10	responsible	responsible	ADJ
easat-3138	103	11	for	for	ADP
easat-3138	103	12	social	social	ADJ
easat-3138	103	13	media	medium	NOUN
easat-3138	103	14	marketing	marketing	NOUN
easat-3138	103	15	,	,	PUNCT
easat-3138	103	16	a	a	DET
easat-3138	103	17	director	director	NOUN
easat-3138	103	18	of	of	ADP
easat-3138	103	19	social	social	ADJ
easat-3138	103	20	media	medium	NOUN
easat-3138	103	21	marketing	marketing	NOUN
easat-3138	103	22	role	role	NOUN
easat-3138	103	23	would	would	AUX
easat-3138	103	24	be	be	AUX
easat-3138	103	25	superfluous	superfluous	ADJ
easat-3138	103	26	.	.	PUNCT
easat-3138	104	1	forth	forth	ADV
easat-3138	104	2	,	,	PUNCT
easat-3138	104	3	the	the	DET
easat-3138	104	4	term	term	NOUN
easat-3138	104	5	"	"	PUNCT
easat-3138	104	6	social	social	ADJ
easat-3138	104	7	media	media	NOUN
easat-3138	104	8	marketing	marketing	NOUN
easat-3138	104	9	governance	governance	NOUN
easat-3138	104	10	"	"	PUNCT
easat-3138	104	11	describes	describe	VERB
easat-3138	104	12	the	the	DET
easat-3138	104	13	company	company	NOUN
easat-3138	104	14	's	's	PART
easat-3138	104	15	approach	approach	NOUN
easat-3138	104	16	to	to	ADP
easat-3138	104	17	establishing	establish	VERB
easat-3138	104	18	rules	rule	NOUN
easat-3138	104	19	and	and	CCONJ
easat-3138	104	20	norms	norm	NOUN
easat-3138	104	21	for	for	ADP
easat-3138	104	22	,	,	PUNCT
easat-3138	104	23	and	and	CCONJ
easat-3138	104	24	managing	managing	NOUN
easat-3138	104	25	,	,	PUNCT
easat-3138	104	26	social	social	ADJ
easat-3138	104	27	media	medium	NOUN
easat-3138	104	28	marketing	marketing	NOUN
easat-3138	104	29	efforts	effort	NOUN
easat-3138	104	30	.	.	PUNCT
easat-3138	105	1	autocracy	autocracy	NOUN
easat-3138	105	2	is	be	AUX
easat-3138	105	3	the	the	DET
easat-3138	105	4	extreme	extreme	ADJ
easat-3138	105	5	stance	stance	NOUN
easat-3138	105	6	,	,	PUNCT
easat-3138	105	7	describing	describe	VERB
easat-3138	105	8	a	a	DET
easat-3138	105	9	setting	setting	NOUN
easat-3138	105	10	with	with	ADP
easat-3138	105	11	strict	strict	ADJ
easat-3138	105	12	rules	rule	NOUN
easat-3138	105	13	on	on	ADP
easat-3138	105	14	who	who	PRON
easat-3138	105	15	in	in	ADP
easat-3138	105	16	the	the	DET
easat-3138	105	17	business	business	NOUN
easat-3138	105	18	is	be	AUX
easat-3138	105	19	authorized	authorize	VERB
easat-3138	105	20	to	to	PART
easat-3138	105	21	use	use	VERB
easat-3138	105	22	social	social	ADJ
easat-3138	105	23	media	medium	NOUN
easat-3138	105	24	and	and	CCONJ
easat-3138	105	25	how	how	SCONJ
easat-3138	105	26	.	.	PUNCT
easat-3138	106	1	on	on	ADP
easat-3138	106	2	the	the	DET
easat-3138	106	3	other	other	ADJ
easat-3138	106	4	hand	hand	NOUN
easat-3138	106	5	,	,	PUNCT
easat-3138	106	6	anarchy	anarchy	NOUN
easat-3138	106	7	is	be	AUX
easat-3138	106	8	characterized	characterize	VERB
easat-3138	106	9	by	by	ADP
easat-3138	106	10	the	the	DET
easat-3138	106	11	absence	absence	NOUN
easat-3138	106	12	of	of	ADP
easat-3138	106	13	any	any	DET
easat-3138	106	14	guiding	guide	VERB
easat-3138	106	15	principles	principle	NOUN
easat-3138	106	16	.	.	PUNCT
easat-3138	107	1	while	while	SCONJ
easat-3138	107	2	this	this	DET
easat-3138	107	3	study	study	NOUN
easat-3138	107	4	focuses	focus	VERB
easat-3138	107	5	on	on	ADP
easat-3138	107	6	the	the	DET
easat-3138	107	7	extremes	extreme	NOUN
easat-3138	107	8	of	of	ADP
easat-3138	107	9	each	each	DET
easat-3138	107	10	continuum	continuum	ADJ
easat-3138	107	11	,	,	PUNCT
easat-3138	107	12	most	most	ADJ
easat-3138	107	13	businesses	business	NOUN
easat-3138	107	14	probably	probably	ADV
easat-3138	107	15	settle	settle	VERB
easat-3138	107	16	on	on	ADP
easat-3138	107	17	a	a	DET
easat-3138	107	18	middle	middle	ADJ
easat-3138	107	19	ground	ground	NOUN
easat-3138	107	20	,	,	PUNCT
easat-3138	107	21	whether	whether	SCONJ
easat-3138	107	22	on	on	ADP
easat-3138	107	23	purpose	purpose	NOUN
easat-3138	107	24	or	or	CCONJ
easat-3138	107	25	not	not	PART
easat-3138	107	26	.	.	PUNCT
easat-3138	108	1	for	for	ADP
easat-3138	108	2	instance	instance	NOUN
easat-3138	108	3	,	,	PUNCT
easat-3138	108	4	businesses	business	NOUN
easat-3138	108	5	must	must	AUX
easat-3138	108	6	take	take	VERB
easat-3138	108	7	a	a	DET
easat-3138	108	8	stand	stand	NOUN
easat-3138	108	9	on	on	ADP
easat-3138	108	10	social	social	ADJ
easat-3138	108	11	media	medium	NOUN
easat-3138	108	12	marketing	marketing	NOUN
easat-3138	108	13	governance	governance	NOUN
easat-3138	108	14	that	that	PRON
easat-3138	108	15	does	do	AUX
easat-3138	108	16	n't	not	PART
easat-3138	108	17	stifle	stifle	VERB
easat-3138	108	18	free	free	ADJ
easat-3138	108	19	speech	speech	NOUN
easat-3138	108	20	but	but	CCONJ
easat-3138	108	21	also	also	ADV
easat-3138	108	22	does	do	AUX
easat-3138	108	23	n't	not	PART
easat-3138	108	24	leave	leave	VERB
easat-3138	108	25	workers	worker	NOUN
easat-3138	108	26	in	in	ADP
easat-3138	108	27	the	the	DET
easat-3138	108	28	dark	dark	NOUN
easat-3138	108	29	about	about	ADP
easat-3138	108	30	their	their	PRON
easat-3138	108	31	roles	role	NOUN
easat-3138	108	32	and	and	CCONJ
easat-3138	108	33	expected	expect	VERB
easat-3138	108	34	conduct	conduct	NOUN
easat-3138	108	35	.	.	PUNCT
easat-3138	109	1	it	it	PRON
easat-3138	109	2	is	be	AUX
easat-3138	109	3	important	important	ADJ
easat-3138	109	4	for	for	SCONJ
easat-3138	109	5	a	a	DET
easat-3138	109	6	company	company	NOUN
easat-3138	109	7	's	's	PART
easat-3138	109	8	internal	internal	ADJ
easat-3138	109	9	drivers	driver	NOUN
easat-3138	109	10	(	(	PUNCT
easat-3138	109	11	its	its	PRON
easat-3138	109	12	mission	mission	NOUN
easat-3138	109	13	,	,	PUNCT
easat-3138	109	14	values	value	NOUN
easat-3138	109	15	,	,	PUNCT
easat-3138	109	16	strategic	strategic	ADJ
easat-3138	109	17	goals	goal	NOUN
easat-3138	109	18	,	,	PUNCT
easat-3138	109	19	corporate	corporate	ADJ
easat-3138	109	20	culture	culture	NOUN
easat-3138	109	21	,	,	PUNCT
easat-3138	109	22	and	and	CCONJ
easat-3138	109	23	resources	resource	NOUN
easat-3138	109	24	)	)	PUNCT
easat-3138	109	25	to	to	PART
easat-3138	109	26	align	align	VERB
easat-3138	109	27	with	with	ADP
easat-3138	109	28	the	the	DET
easat-3138	109	29	firm	firm	NOUN
easat-3138	109	30	's	's	PART
easat-3138	109	31	external	external	ADJ
easat-3138	109	32	drivers	driver	NOUN
easat-3138	109	33	(	(	PUNCT
easat-3138	109	34	shown	show	VERB
easat-3138	109	35	in	in	ADP
easat-3138	109	36	fig	fig	NOUN
easat-3138	109	37	.	.	PUNCT
easat-3138	110	1	1	1	NUM
easat-3138	110	2	)	)	PUNCT
easat-3138	110	3	.	.	PUNCT
easat-3138	111	1	like	like	ADP
easat-3138	111	2	communities	community	NOUN
easat-3138	111	3	,	,	PUNCT
easat-3138	111	4	rivalry	rivalry	NOUN
easat-3138	111	5	,	,	PUNCT
easat-3138	111	6	and	and	CCONJ
easat-3138	111	7	government	government	NOUN
easat-3138	111	8	oversight	oversight	NOUN
easat-3138	111	9	.	.	PUNCT
easat-3138	112	1	from	from	ADP
easat-3138	112	2	gatekeepers	gatekeeper	NOUN
easat-3138	112	3	to	to	ADP
easat-3138	112	4	frontiersmen	frontiersman	NOUN
easat-3138	112	5	,	,	PUNCT
easat-3138	112	6	the	the	DET
easat-3138	112	7	reach	reach	NOUN
easat-3138	112	8	of	of	ADP
easat-3138	112	9	social	social	ADJ
easat-3138	112	10	media	medium	NOUN
easat-3138	112	11	marketing	marketing	NOUN
easat-3138	112	12	.	.	PUNCT
easat-3138	113	1	regarding	regard	VERB
easat-3138	113	2	the	the	DET
easat-3138	113	3	field	field	NOUN
easat-3138	113	4	of	of	ADP
easat-3138	113	5	social	social	ADJ
easat-3138	113	6	media	medium	NOUN
easat-3138	113	7	advertising	advertising	NOUN
easat-3138	113	8	,	,	PUNCT
easat-3138	113	9	the	the	DET
easat-3138	113	10	sources	source	NOUN
easat-3138	113	11	identified	identify	VERB
easat-3138	113	12	many	many	ADJ
easat-3138	113	13	entry	entry	NOUN
easat-3138	113	14	points	point	NOUN
easat-3138	113	15	for	for	ADP
easat-3138	113	16	interacting	interact	VERB
easat-3138	113	17	with	with	ADP
easat-3138	113	18	stakeholder	stakeholder	NOUN
easat-3138	113	19	groups	group	NOUN
easat-3138	113	20	.	.	PUNCT
easat-3138	114	1	one	one	NUM
easat-3138	114	2	way	way	NOUN
easat-3138	114	3	that	that	PRON
easat-3138	114	4	businesses	business	NOUN
easat-3138	114	5	utilize	utilize	VERB
easat-3138	114	6	social	social	ADJ
easat-3138	114	7	media	medium	NOUN
easat-3138	114	8	marketing	marketing	NOUN
easat-3138	114	9	is	be	AUX
easat-3138	114	10	as	as	ADP
easat-3138	114	11	a	a	DET
easat-3138	114	12	straightforward	straightforward	ADJ
easat-3138	114	13	means	mean	NOUN
easat-3138	114	14	of	of	ADP
easat-3138	114	15	communicating	communicate	VERB
easat-3138	114	16	with	with	ADP
easat-3138	114	17	their	their	PRON
easat-3138	114	18	target	target	NOUN
easat-3138	114	19	audiences	audience	NOUN
easat-3138	114	20	,	,	PUNCT
easat-3138	114	21	whether	whether	SCONJ
easat-3138	114	22	they	they	PRON
easat-3138	114	23	clients	client	VERB
easat-3138	114	24	,	,	PUNCT
easat-3138	114	25	members	member	NOUN
easat-3138	114	26	of	of	ADP
easat-3138	114	27	the	the	DET
easat-3138	114	28	public	public	NOUN
easat-3138	114	29	,	,	PUNCT
easat-3138	114	30	or	or	CCONJ
easat-3138	114	31	internal	internal	ADJ
easat-3138	114	32	staff	staff	NOUN
easat-3138	114	33	.	.	PUNCT
easat-3138	115	1	the	the	DET
easat-3138	115	2	informants	informant	NOUN
easat-3138	115	3	did	do	AUX
easat-3138	115	4	not	not	PART
easat-3138	115	5	endorse	endorse	VERB
easat-3138	115	6	this	this	DET
easat-3138	115	7	defensive	defensive	ADJ
easat-3138	115	8	method	method	NOUN
easat-3138	115	9	since	since	SCONJ
easat-3138	115	10	it	it	PRON
easat-3138	115	11	narrowly	narrowly	ADV
easat-3138	115	12	targeted	target	VERB
easat-3138	115	13	a	a	DET
easat-3138	115	14	small	small	ADJ
easat-3138	115	15	number	number	NOUN
easat-3138	115	16	of	of	ADP
easat-3138	115	17	stakeholders	stakeholder	NOUN
easat-3138	115	18	.	.	PUNCT
easat-3138	116	1	today	today	NOUN
easat-3138	116	2	's	's	PART
easat-3138	116	3	tendency	tendency	NOUN
easat-3138	116	4	toward	toward	ADP
easat-3138	116	5	releasing	release	VERB
easat-3138	116	6	entertaining	entertaining	ADJ
easat-3138	116	7	or	or	CCONJ
easat-3138	116	8	thought	think	VERB
easat-3138	116	9	-	-	PUNCT
easat-3138	116	10	provoking	provoke	VERB
easat-3138	116	11	content	content	NOUN
easat-3138	116	12	is	be	AUX
easat-3138	116	13	exemplified	exemplify	VERB
easat-3138	116	14	by	by	ADP
easat-3138	116	15	the	the	DET
easat-3138	116	16	german	german	ADJ
easat-3138	116	17	word	word	NOUN
easat-3138	116	18	bespassungsfunktion	bespassungsfunktion	NOUN
easat-3138	116	19	,	,	PUNCT
easat-3138	116	20	which	which	PRON
easat-3138	116	21	means	mean	VERB
easat-3138	116	22	"	"	PUNCT
easat-3138	116	23	entertainment	entertainment	NOUN
easat-3138	116	24	function	function	NOUN
easat-3138	116	25	(	(	PUNCT
easat-3138	116	26	roughly	roughly	ADV
easat-3138	116	27	translated	translate	VERB
easat-3138	116	28	as	as	ADP
easat-3138	116	29	"	"	PUNCT
easat-3138	116	30	entertainment	entertainment	NOUN
easat-3138	116	31	function	function	NOUN
easat-3138	116	32	,	,	PUNCT
easat-3138	116	33	"	"	PUNCT
easat-3138	116	34	which	which	PRON
easat-3138	116	35	was	be	AUX
easat-3138	116	36	used	use	VERB
easat-3138	116	37	by	by	ADP
easat-3138	116	38	many	many	ADJ
easat-3138	116	39	informants	informant	NOUN
easat-3138	116	40	)	)	PUNCT
easat-3138	116	41	.	.	PUNCT
easat-3138	117	1	this	this	DET
easat-3138	117	2	technique	technique	NOUN
easat-3138	117	3	differs	differ	VERB
easat-3138	117	4	significantly	significantly	ADV
easat-3138	117	5	from	from	ADP
easat-3138	117	6	the	the	DET
easat-3138	117	7	explorer	explorer	NOUN
easat-3138	117	8	strategy	strategy	NOUN
easat-3138	117	9	,	,	PUNCT
easat-3138	117	10	which	which	PRON
easat-3138	117	11	places	place	VERB
easat-3138	117	12	an	an	DET
easat-3138	117	13	emphasis	emphasis	NOUN
easat-3138	117	14	on	on	ADP
easat-3138	117	15	harnessing	harness	VERB
easat-3138	117	16	the	the	DET
easat-3138	117	17	integrative	integrative	ADJ
easat-3138	117	18	,	,	PUNCT
easat-3138	117	19	interactive	interactive	ADJ
easat-3138	117	20	,	,	PUNCT
easat-3138	117	21	and	and	CCONJ
easat-3138	117	22	collaborative	collaborative	ADJ
easat-3138	117	23	potential	potential	NOUN
easat-3138	117	24	of	of	ADP
easat-3138	117	25	social	social	ADJ
easat-3138	117	26	media	medium	NOUN
easat-3138	117	27	technology	technology	NOUN
easat-3138	117	28	.	.	PUNCT
easat-3138	118	1	according	accord	VERB
easat-3138	118	2	to	to	ADP
easat-3138	118	3	one	one	NUM
easat-3138	118	4	of	of	ADP
easat-3138	118	5	the	the	DET
easat-3138	118	6	interviewees	interviewee	NOUN
easat-3138	118	7	,	,	PUNCT
easat-3138	118	8	the	the	DET
easat-3138	118	9	defense	defense	NOUN
easat-3138	118	10	strategy	strategy	NOUN
easat-3138	118	11	results	result	VERB
easat-3138	118	12	in	in	ADP
easat-3138	118	13	customers	customer	NOUN
easat-3138	118	14	trying	try	VERB
easat-3138	118	15	to	to	PART
easat-3138	118	16	contact	contact	VERB
easat-3138	118	17	the	the	DET
easat-3138	118	18	organization	organization	NOUN
easat-3138	118	19	through	through	ADP
easat-3138	118	20	social	social	ADJ
easat-3138	118	21	media	medium	NOUN
easat-3138	118	22	and	and	CCONJ
easat-3138	118	23	receiving	receive	VERB
easat-3138	118	24	generic	generic	ADJ
easat-3138	118	25	responses	response	NOUN
easat-3138	118	26	or	or	CCONJ
easat-3138	118	27	no	no	DET
easat-3138	118	28	response	response	NOUN
easat-3138	118	29	at	at	ADV
easat-3138	118	30	all	all	ADV
easat-3138	118	31	.	.	PUNCT
easat-3138	119	1	conversely	conversely	ADV
easat-3138	119	2	,	,	PUNCT
easat-3138	119	3	"	"	PUNCT
easat-3138	119	4	explorers	explorer	NOUN
easat-3138	119	5	"	"	PUNCT
easat-3138	119	6	are	be	AUX
easat-3138	119	7	businesses	business	NOUN
easat-3138	119	8	that	that	PRON
easat-3138	119	9	actively	actively	ADV
easat-3138	119	10	engage	engage	VERB
easat-3138	119	11	in	in	ADP
easat-3138	119	12	social	social	ADJ
easat-3138	119	13	media	medium	NOUN
easat-3138	119	14	marketing	marketing	NOUN
easat-3138	119	15	to	to	PART
easat-3138	119	16	build	build	VERB
easat-3138	119	17	and	and	CCONJ
easat-3138	119	18	nurture	nurture	VERB
easat-3138	119	19	connections	connection	NOUN
easat-3138	119	20	of	of	ADP
easat-3138	119	21	mutual	mutual	ADJ
easat-3138	119	22	benefit	benefit	NOUN
easat-3138	119	23	with	with	ADP
easat-3138	119	24	their	their	PRON
easat-3138	119	25	target	target	NOUN
easat-3138	119	26	audiences	audience	NOUN
easat-3138	119	27	.	.	PUNCT
easat-3138	120	1	two	two	NUM
easat-3138	120	2	of	of	ADP
easat-3138	120	3	the	the	DET
easat-3138	120	4	sources	source	NOUN
easat-3138	120	5	provided	provide	VERB
easat-3138	120	6	the	the	DET
easat-3138	120	7	following	follow	VERB
easat-3138	120	8	description	description	NOUN
easat-3138	120	9	of	of	ADP
easat-3138	120	10	the	the	DET
easat-3138	120	11	later	later	ADJ
easat-3138	120	12	strategy	strategy	NOUN
easat-3138	120	13	:	:	PUNCT
easat-3138	120	14	everything	everything	PRON
easat-3138	120	15	has	have	AUX
easat-3138	120	16	become	become	VERB
easat-3138	120	17	social	social	ADJ
easat-3138	120	18	.	.	PUNCT
easat-3138	121	1	i	i	PRON
easat-3138	121	2	now	now	ADV
easat-3138	121	3	refer	refer	VERB
easat-3138	121	4	to	to	ADP
easat-3138	121	5	"	"	PUNCT
easat-3138	121	6	social	social	ADJ
easat-3138	121	7	business	business	NOUN
easat-3138	121	8	"	"	PUNCT
easat-3138	121	9	rather	rather	ADV
easat-3138	121	10	than	than	ADP
easat-3138	121	11	"	"	PUNCT
easat-3138	121	12	social	social	ADJ
easat-3138	121	13	media	medium	NOUN
easat-3138	121	14	,	,	PUNCT
easat-3138	121	15	"	"	PUNCT
easat-3138	121	16	which	which	PRON
easat-3138	121	17	is	be	AUX
easat-3138	121	18	too	too	ADV
easat-3138	121	19	narrowly	narrowly	ADV
easat-3138	121	20	defined	define	VERB
easat-3138	121	21	in	in	ADP
easat-3138	121	22	terms	term	NOUN
easat-3138	121	23	of	of	ADP
easat-3138	121	24	channels	channel	NOUN
easat-3138	121	25	and	and	CCONJ
easat-3138	121	26	content	content	NOUN
easat-3138	121	27	.	.	PUNCT
easat-3138	122	1	(	(	PUNCT
easat-3138	122	2	extensive	extensive	ADJ
easat-3138	122	3	interview	interview	NOUN
easat-3138	122	4	with	with	ADP
easat-3138	122	5	respondent	respondent	NOUN
easat-3138	122	6	)	)	PUNCT
easat-3138	122	7	whereas	whereas	SCONJ
easat-3138	122	8	,	,	PUNCT
easat-3138	122	9	if	if	SCONJ
easat-3138	122	10	money	money	NOUN
easat-3138	122	11	were	be	AUX
easat-3138	122	12	no	no	DET
easat-3138	122	13	object	object	NOUN
easat-3138	122	14	...	...	PUNCT
easat-3138	122	15	i'd	i'd	NOUN
easat-3138	122	16	put	put	VERB
easat-3138	122	17	my	my	PRON
easat-3138	122	18	efforts	effort	NOUN
easat-3138	122	19	into	into	ADP
easat-3138	122	20	founding	found	VERB
easat-3138	122	21	a	a	DET
easat-3138	122	22	nonprofit	nonprofit	ADJ
easat-3138	122	23	.	.	PUNCT
easat-3138	123	1	openness	openness	NOUN
easat-3138	123	2	to	to	ADP
easat-3138	123	3	your	your	PRON
easat-3138	123	4	clients	client	NOUN
easat-3138	123	5	is	be	AUX
easat-3138	123	6	a	a	DET
easat-3138	123	7	hallmark	hallmark	NOUN
easat-3138	123	8	of	of	ADP
easat-3138	123	9	social	social	ADJ
easat-3138	123	10	entrepreneurship	entrepreneurship	NOUN
easat-3138	123	11	.	.	PUNCT
easat-3138	124	1	one	one	NUM
easat-3138	124	2	of	of	ADP
easat-3138	124	3	our	our	PRON
easat-3138	124	4	customers	customer	NOUN
easat-3138	124	5	[	[	PUNCT
easat-3138	124	6	an	an	DET
easat-3138	124	7	asian	asian	ADJ
easat-3138	124	8	airline	airline	NOUN
easat-3138	124	9	]	]	PUNCT
easat-3138	124	10	has	have	AUX
easat-3138	124	11	made	make	VERB
easat-3138	124	12	social	social	ADJ
easat-3138	124	13	networking	network	VERB
easat-3138	124	14	an	an	DET
easat-3138	124	15	integral	integral	ADJ
easat-3138	124	16	part	part	NOUN
easat-3138	124	17	of	of	ADP
easat-3138	124	18	their	their	PRON
easat-3138	124	19	business	business	NOUN
easat-3138	124	20	.	.	PUNCT
easat-3138	125	1	into	into	ADP
easat-3138	125	2	both	both	CCONJ
easat-3138	125	3	the	the	DET
easat-3138	125	4	internal	internal	ADJ
easat-3138	125	5	and	and	CCONJ
easat-3138	125	6	outward	outward	ADJ
easat-3138	125	7	aspects	aspect	NOUN
easat-3138	125	8	of	of	ADP
easat-3138	125	9	communication	communication	NOUN
easat-3138	125	10	.	.	PUNCT
easat-3138	126	1	in	in	ADP
easat-3138	126	2	-	-	PUNCT
easat-3138	126	3	depth	depth	NOUN
easat-3138	126	4	interview	interview	NOUN
easat-3138	126	5	with	with	ADP
easat-3138	126	6	respondent	respondent	NOUN
easat-3138	126	7	explorers	explorer	NOUN
easat-3138	126	8	prioritize	prioritize	VERB
easat-3138	126	9	a	a	DET
easat-3138	126	10	social	social	ADJ
easat-3138	126	11	media	media	NOUN
easat-3138	126	12	marketing	marketing	NOUN
easat-3138	126	13	strategy	strategy	NOUN
easat-3138	126	14	that	that	PRON
easat-3138	126	15	involves	involve	VERB
easat-3138	126	16	a	a	DET
easat-3138	126	17	wide	wide	ADJ
easat-3138	126	18	variety	variety	NOUN
easat-3138	126	19	of	of	ADP
easat-3138	126	20	the	the	DET
easat-3138	126	21	company	company	NOUN
easat-3138	126	22	's	's	PART
easat-3138	126	23	stakeholders	stakeholder	NOUN
easat-3138	126	24	,	,	PUNCT
easat-3138	126	25	including	include	VERB
easat-3138	126	26	existing	exist	VERB
easat-3138	126	27	and	and	CCONJ
easat-3138	126	28	future	future	ADJ
easat-3138	126	29	clients	client	NOUN
easat-3138	126	30	,	,	PUNCT
easat-3138	126	31	workers	worker	NOUN
easat-3138	126	32	,	,	PUNCT
easat-3138	126	33	vendors	vendor	NOUN
easat-3138	126	34	,	,	PUNCT
easat-3138	126	35	and	and	CCONJ
easat-3138	126	36	the	the	DET
easat-3138	126	37	general	general	ADJ
easat-3138	126	38	public	public	NOUN
easat-3138	126	39	.	.	PUNCT
easat-3138	127	1	an	an	DET
easat-3138	127	2	important	important	ADJ
easat-3138	127	3	part	part	NOUN
easat-3138	127	4	of	of	ADP
easat-3138	127	5	this	this	DET
easat-3138	127	6	strategy	strategy	NOUN
easat-3138	127	7	is	be	AUX
easat-3138	127	8	figuring	figure	VERB
easat-3138	127	9	out	out	ADP
easat-3138	127	10	how	how	SCONJ
easat-3138	127	11	various	various	ADJ
easat-3138	127	12	stakeholders	stakeholder	NOUN
easat-3138	127	13	may	may	AUX
easat-3138	127	14	contribute	contribute	VERB
easat-3138	127	15	to	to	ADP
easat-3138	127	16	the	the	DET
easat-3138	127	17	value	value	NOUN
easat-3138	127	18	creation	creation	NOUN
easat-3138	127	19	process	process	NOUN
easat-3138	127	20	of	of	ADP
easat-3138	127	21	the	the	DET
easat-3138	127	22	organization	organization	NOUN
easat-3138	127	23	and	and	CCONJ
easat-3138	127	24	then	then	ADV
easat-3138	127	25	listening	listen	VERB
easat-3138	127	26	to	to	ADP
easat-3138	127	27	and	and	CCONJ
easat-3138	127	28	acting	act	VERB
easat-3138	127	29	on	on	ADP
easat-3138	127	30	the	the	DET
easat-3138	127	31	input	input	NOUN
easat-3138	127	32	they	they	PRON
easat-3138	127	33	offer	offer	VERB
easat-3138	127	34	via	via	ADP
easat-3138	127	35	social	social	ADJ
easat-3138	127	36	media	medium	NOUN
easat-3138	127	37	platforms	platform	NOUN
easat-3138	127	38	.	.	PUNCT
easat-3138	128	1	one	one	NUM
easat-3138	128	2	source	source	NOUN
easat-3138	128	3	said	say	VERB
easat-3138	128	4	that	that	SCONJ
easat-3138	128	5	consumers	consumer	NOUN
easat-3138	128	6	can	can	AUX
easat-3138	128	7	back	back	VERB
easat-3138	128	8	the	the	DET
easat-3138	128	9	business	business	NOUN
easat-3138	128	10	by	by	ADP
easat-3138	128	11	spending	spend	VERB
easat-3138	128	12	more	more	ADV
easat-3138	128	13	at	at	ADP
easat-3138	128	14	higher	high	ADJ
easat-3138	128	15	prices	price	NOUN
easat-3138	128	16	,	,	PUNCT
easat-3138	128	17	workers	worker	NOUN
easat-3138	128	18	can	can	AUX
easat-3138	128	19	put	put	VERB
easat-3138	128	20	in	in	ADP
easat-3138	128	21	longer	long	ADJ
easat-3138	128	22	hours	hour	NOUN
easat-3138	128	23	for	for	ADP
easat-3138	128	24	the	the	DET
easat-3138	128	25	same	same	ADJ
easat-3138	128	26	pay	pay	NOUN
easat-3138	128	27	,	,	PUNCT
easat-3138	128	28	and	and	CCONJ
easat-3138	128	29	financial	financial	ADJ
easat-3138	128	30	institutions	institution	NOUN
easat-3138	128	31	may	may	AUX
easat-3138	128	32	provide	provide	VERB
easat-3138	128	33	more	more	ADJ
easat-3138	128	34	loans	loan	NOUN
easat-3138	128	35	at	at	ADP
easat-3138	128	36	lower	low	ADJ
easat-3138	128	37	interest	interest	NOUN
easat-3138	128	38	rates	rate	NOUN
easat-3138	128	39	.	.	PUNCT
easat-3138	129	1	these	these	DET
easat-3138	129	2	businesses	business	NOUN
easat-3138	129	3	'	'	PART
easat-3138	129	4	successes	success	NOUN
easat-3138	129	5	with	with	ADP
easat-3138	129	6	social	social	ADJ
easat-3138	129	7	media	medium	NOUN
easat-3138	129	8	marketing	marketing	NOUN
easat-3138	129	9	are	be	AUX
easat-3138	129	10	exceptional	exceptional	ADJ
easat-3138	129	11	and	and	CCONJ
easat-3138	129	12	by	by	ADP
easat-3138	129	13	no	no	DET
easat-3138	129	14	means	mean	NOUN
easat-3138	129	15	typical	typical	ADJ
easat-3138	129	16	.	.	PUNCT
easat-3138	130	1	therefore	therefore	ADV
easat-3138	130	2	,	,	PUNCT
easat-3138	130	3	managers	manager	NOUN
easat-3138	130	4	should	should	AUX
easat-3138	130	5	create	create	VERB
easat-3138	130	6	broad	broad	ADJ
easat-3138	130	7	communication	communication	NOUN
easat-3138	130	8	objectives	objective	NOUN
easat-3138	130	9	in	in	ADP
easat-3138	130	10	light	light	NOUN
easat-3138	130	11	of	of	ADP
easat-3138	130	12	the	the	DET
easat-3138	130	13	firm	firm	NOUN
easat-3138	130	14	's	's	PART
easat-3138	130	15	online	online	ADJ
easat-3138	130	16	and	and	CCONJ
easat-3138	130	17	offline	offline	ADJ
easat-3138	130	18	reputation	reputation	NOUN
easat-3138	130	19	among	among	ADP
easat-3138	130	20	these	these	DET
easat-3138	130	21	groups	group	NOUN
easat-3138	130	22	of	of	ADP
easat-3138	130	23	interested	interested	ADJ
easat-3138	130	24	parties	party	NOUN
easat-3138	130	25	.	.	PUNCT
easat-3138	131	1	a	a	DET
easat-3138	131	2	manager	manager	NOUN
easat-3138	131	3	of	of	ADP
easat-3138	131	4	a	a	DET
easat-3138	131	5	business	business	NOUN
easat-3138	131	6	-	-	PUNCT
easat-3138	131	7	to	to	ADP
easat-3138	131	8	-	-	PUNCT
easat-3138	131	9	business	business	NOUN
easat-3138	131	10	company	company	NOUN
easat-3138	131	11	once	once	ADV
easat-3138	131	12	said	say	VERB
easat-3138	131	13	that	that	SCONJ
easat-3138	131	14	in	in	ADP
easat-3138	131	15	order	order	NOUN
easat-3138	131	16	to	to	PART
easat-3138	131	17	encourage	encourage	VERB
easat-3138	131	18	the	the	DET
easat-3138	131	19	company	company	NOUN
easat-3138	131	20	's	's	PART
easat-3138	131	21	most	most	ADV
easat-3138	131	22	crucial	crucial	ADJ
easat-3138	131	23	constituents	constituent	NOUN
easat-3138	131	24	to	to	PART
easat-3138	131	25	support	support	VERB
easat-3138	131	26	it	it	PRON
easat-3138	131	27	,	,	PUNCT
easat-3138	131	28	"	"	PUNCT
easat-3138	131	29	generic	generic	ADJ
easat-3138	131	30	communication	communication	NOUN
easat-3138	131	31	objectives	objective	NOUN
easat-3138	131	32	[	[	X
easat-3138	131	33	ought	ought	AUX
easat-3138	131	34	to	to	PART
easat-3138	131	35	be	be	AUX
easat-3138	131	36	developed	develop	VERB
easat-3138	131	37	]	]	PUNCT
easat-3138	131	38	for	for	ADP
easat-3138	131	39	the	the	DET
easat-3138	131	40	most	most	ADJ
easat-3138	131	41	5155	5155	NUM
easat-3138	131	42	edelweiss	edelweiss	PROPN
easat-3138	131	43	applied	apply	VERB
easat-3138	131	44	science	science	NOUN
easat-3138	131	45	and	and	CCONJ
easat-3138	131	46	technology	technology	NOUN
easat-3138	131	47	issn	issn	PROPN
easat-3138	131	48	:	:	PUNCT
easat-3138	131	49	2576	2576	NUM
easat-3138	131	50	-	-	SYM
easat-3138	131	51	8484	8484	NUM
easat-3138	131	52	vol	vol	NOUN
easat-3138	131	53	.	.	PROPN
easat-3138	131	54	8	8	NUM
easat-3138	131	55	,	,	PUNCT
easat-3138	131	56	no	no	INTJ
easat-3138	131	57	.	.	NOUN
easat-3138	131	58	6	6	NUM
easat-3138	131	59	:	:	SYM
easat-3138	131	60	5150	5150	NUM
easat-3138	131	61	-	-	SYM
easat-3138	131	62	5160	5160	NUM
easat-3138	131	63	,	,	PUNCT
easat-3138	131	64	2024	2024	NUM
easat-3138	131	65	doi	doi	NOUN
easat-3138	131	66	:	:	PUNCT
easat-3138	131	67	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	131	68	©	©	ADP
easat-3138	131	69	2024	2024	NUM
easat-3138	131	70	by	by	ADP
easat-3138	131	71	the	the	DET
easat-3138	131	72	authors	author	NOUN
easat-3138	131	73	;	;	PUNCT
easat-3138	131	74	licensee	licensee	PROPN
easat-3138	131	75	learning	learning	NOUN
easat-3138	131	76	gate	gate	VERB
easat-3138	131	77	significant	significant	ADJ
easat-3138	131	78	stakeholders	stakeholder	NOUN
easat-3138	131	79	"	"	PUNCT
easat-3138	131	80	(	(	PUNCT
easat-3138	131	81	respondent	respondent	NOUN
easat-3138	131	82	;	;	PUNCT
easat-3138	131	83	online	online	ADJ
easat-3138	131	84	survey	survey	NOUN
easat-3138	131	85	)	)	PUNCT
easat-3138	131	86	.	.	PUNCT
easat-3138	132	1	similarly	similarly	ADV
easat-3138	132	2	,	,	PUNCT
easat-3138	132	3	a	a	DET
easat-3138	132	4	pharmaceutical	pharmaceutical	NOUN
easat-3138	132	5	manager	manager	NOUN
easat-3138	132	6	has	have	AUX
easat-3138	132	7	said	say	VERB
easat-3138	132	8	that	that	SCONJ
easat-3138	132	9	getting	get	VERB
easat-3138	132	10	patients	patient	NOUN
easat-3138	132	11	to	to	PART
easat-3138	132	12	talk	talk	VERB
easat-3138	132	13	to	to	ADP
easat-3138	132	14	the	the	DET
easat-3138	132	15	company	company	NOUN
easat-3138	132	16	is	be	AUX
easat-3138	132	17	a	a	DET
easat-3138	132	18	major	major	ADJ
easat-3138	132	19	obstacle	obstacle	NOUN
easat-3138	132	20	(	(	PUNCT
easat-3138	132	21	respondent	respondent	NOUN
easat-3138	132	22	,	,	PUNCT
easat-3138	132	23	online	online	ADJ
easat-3138	132	24	survey	survey	NOUN
easat-3138	132	25	)	)	PUNCT
easat-3138	132	26	.	.	PUNCT
easat-3138	133	1	the	the	DET
easat-3138	133	2	explorer	explorer	PROPN
easat-3138	133	3	method	method	NOUN
easat-3138	133	4	encourages	encourage	VERB
easat-3138	133	5	open	open	ADJ
easat-3138	133	6	,	,	PUNCT
easat-3138	133	7	honest	honest	ADJ
easat-3138	133	8	,	,	PUNCT
easat-3138	133	9	and	and	CCONJ
easat-3138	133	10	mutually	mutually	ADV
easat-3138	133	11	beneficial	beneficial	ADJ
easat-3138	133	12	conversation	conversation	NOUN
easat-3138	133	13	and	and	CCONJ
easat-3138	133	14	cooperation	cooperation	NOUN
easat-3138	133	15	rather	rather	ADV
easat-3138	133	16	than	than	ADP
easat-3138	133	17	one	one	NUM
easat-3138	133	18	-	-	PUNCT
easat-3138	133	19	way	way	NOUN
easat-3138	133	20	broadcasting	broadcasting	NOUN
easat-3138	133	21	.	.	PUNCT
easat-3138	134	1	the	the	DET
easat-3138	134	2	term	term	NOUN
easat-3138	134	3	"	"	PUNCT
easat-3138	134	4	collaboration	collaboration	NOUN
easat-3138	134	5	"	"	PUNCT
easat-3138	134	6	within	within	ADP
easat-3138	134	7	the	the	DET
easat-3138	134	8	framework	framework	NOUN
easat-3138	134	9	of	of	ADP
easat-3138	134	10	an	an	DET
easat-3138	134	11	exploratory	exploratory	ADJ
easat-3138	134	12	method	method	NOUN
easat-3138	134	13	encompasses	encompass	VERB
easat-3138	134	14	a	a	DET
easat-3138	134	15	wide	wide	ADJ
easat-3138	134	16	range	range	NOUN
easat-3138	134	17	of	of	ADP
easat-3138	134	18	scenarios	scenario	NOUN
easat-3138	134	19	,	,	PUNCT
easat-3138	134	20	including	include	VERB
easat-3138	134	21	but	but	CCONJ
easat-3138	134	22	not	not	PART
easat-3138	134	23	limited	limit	VERB
easat-3138	134	24	to	to	PART
easat-3138	134	25	collaboration	collaboration	VERB
easat-3138	134	26	between	between	ADP
easat-3138	134	27	a	a	DET
easat-3138	134	28	company	company	NOUN
easat-3138	134	29	and	and	CCONJ
easat-3138	134	30	its	its	PRON
easat-3138	134	31	clients	client	NOUN
easat-3138	134	32	,	,	PUNCT
easat-3138	134	33	among	among	ADP
easat-3138	134	34	many	many	ADJ
easat-3138	134	35	workers	worker	NOUN
easat-3138	134	36	and	and	CCONJ
easat-3138	134	37	as	as	ADP
easat-3138	134	38	a	a	DET
easat-3138	134	39	means	means	NOUN
easat-3138	134	40	of	of	ADP
easat-3138	134	41	managing	manage	VERB
easat-3138	134	42	stakeholders	stakeholder	NOUN
easat-3138	134	43	between	between	ADP
easat-3138	134	44	companies	company	NOUN
easat-3138	134	45	and	and	CCONJ
easat-3138	134	46	governments	government	NOUN
easat-3138	134	47	and	and	CCONJ
easat-3138	134	48	other	other	ADJ
easat-3138	134	49	external	external	ADJ
easat-3138	134	50	interest	interest	NOUN
easat-3138	134	51	groups	group	NOUN
easat-3138	134	52	through	through	ADP
easat-3138	134	53	the	the	DET
easat-3138	134	54	use	use	NOUN
easat-3138	134	55	of	of	ADP
easat-3138	134	56	social	social	ADJ
easat-3138	134	57	media	medium	NOUN
easat-3138	134	58	.	.	PUNCT
easat-3138	135	1	many	many	ADJ
easat-3138	135	2	sources	source	NOUN
easat-3138	135	3	stressed	stress	VERB
easat-3138	135	4	that	that	SCONJ
easat-3138	135	5	social	social	ADJ
easat-3138	135	6	media	medium	NOUN
easat-3138	135	7	should	should	AUX
easat-3138	135	8	inspire	inspire	VERB
easat-3138	135	9	users	user	NOUN
easat-3138	135	10	to	to	PART
easat-3138	135	11	talk	talk	VERB
easat-3138	135	12	to	to	ADP
easat-3138	135	13	one	one	NUM
easat-3138	135	14	another	another	DET
easat-3138	135	15	;	;	PUNCT
easat-3138	135	16	hence	hence	ADV
easat-3138	135	17	,	,	PUNCT
easat-3138	135	18	exploratory	exploratory	ADJ
easat-3138	135	19	marketing	marketing	NOUN
easat-3138	135	20	in	in	ADP
easat-3138	135	21	the	the	DET
easat-3138	135	22	age	age	NOUN
easat-3138	135	23	of	of	ADP
easat-3138	135	24	social	social	ADJ
easat-3138	135	25	media	medium	NOUN
easat-3138	135	26	has	have	VERB
easat-3138	135	27	to	to	PART
easat-3138	135	28	go	go	VERB
easat-3138	135	29	beyond	beyond	ADP
easat-3138	135	30	just	just	ADV
easat-3138	135	31	providing	provide	VERB
easat-3138	135	32	information	information	NOUN
easat-3138	135	33	about	about	ADP
easat-3138	135	34	products	product	NOUN
easat-3138	135	35	.	.	PUNCT
easat-3138	136	1	defenders	defender	NOUN
easat-3138	136	2	of	of	ADP
easat-3138	136	3	social	social	ADJ
easat-3138	136	4	media	medium	NOUN
easat-3138	136	5	marketing	marketing	NOUN
easat-3138	136	6	tend	tend	VERB
easat-3138	136	7	to	to	PART
easat-3138	136	8	concentrate	concentrate	VERB
easat-3138	136	9	only	only	ADV
easat-3138	136	10	on	on	ADP
easat-3138	136	11	the	the	DET
easat-3138	136	12	consumer	consumer	NOUN
easat-3138	136	13	side	side	NOUN
easat-3138	136	14	,	,	PUNCT
easat-3138	136	15	which	which	PRON
easat-3138	136	16	leads	lead	VERB
easat-3138	136	17	them	they	PRON
easat-3138	136	18	to	to	PART
easat-3138	136	19	believe	believe	VERB
easat-3138	136	20	that	that	SCONJ
easat-3138	136	21	it	it	PRON
easat-3138	136	22	has	have	VERB
easat-3138	136	23	very	very	ADV
easat-3138	136	24	little	little	ADJ
easat-3138	136	25	use	use	NOUN
easat-3138	136	26	in	in	ADP
easat-3138	136	27	business	business	NOUN
easat-3138	136	28	-	-	PUNCT
easat-3138	136	29	to	to	ADP
easat-3138	136	30	-	-	PUNCT
easat-3138	136	31	business	business	NOUN
easat-3138	136	32	settings	setting	NOUN
easat-3138	136	33	.	.	PUNCT
easat-3138	137	1	their	their	PRON
easat-3138	137	2	all	all	ADV
easat-3138	137	3	-	-	PUNCT
easat-3138	137	4	encompassing	encompass	VERB
easat-3138	137	5	perspective	perspective	NOUN
easat-3138	137	6	,	,	PUNCT
easat-3138	137	7	however	however	ADV
easat-3138	137	8	,	,	PUNCT
easat-3138	137	9	allows	allow	VERB
easat-3138	137	10	researchers	researcher	NOUN
easat-3138	137	11	to	to	PART
easat-3138	137	12	investigate	investigate	VERB
easat-3138	137	13	the	the	DET
easat-3138	137	14	potential	potential	NOUN
easat-3138	137	15	of	of	ADP
easat-3138	137	16	social	social	ADJ
easat-3138	137	17	media	medium	NOUN
easat-3138	137	18	promotion	promotion	NOUN
easat-3138	137	19	in	in	ADP
easat-3138	137	20	both	both	DET
easat-3138	137	21	business	business	NOUN
easat-3138	137	22	-	-	PUNCT
easat-3138	137	23	to	to	ADP
easat-3138	137	24	-	-	PUNCT
easat-3138	137	25	consumer	consumer	NOUN
easat-3138	137	26	and	and	CCONJ
easat-3138	137	27	business	business	NOUN
easat-3138	137	28	-	-	PUNCT
easat-3138	137	29	to	to	ADP
easat-3138	137	30	-	-	PUNCT
easat-3138	137	31	business	business	NOUN
easat-3138	137	32	settings	setting	NOUN
easat-3138	137	33	:	:	PUNCT
easat-3138	137	34	we	we	PRON
easat-3138	137	35	have	have	AUX
easat-3138	137	36	approached	approach	VERB
easat-3138	137	37	it	it	PRON
easat-3138	137	38	less	less	ADJ
easat-3138	137	39	from	from	ADP
easat-3138	137	40	a	a	DET
easat-3138	137	41	commercial	commercial	ADJ
easat-3138	137	42	standpoint	standpoint	NOUN
easat-3138	137	43	and	and	CCONJ
easat-3138	137	44	more	more	ADJ
easat-3138	137	45	from	from	ADP
easat-3138	137	46	a	a	DET
easat-3138	137	47	holistic	holistic	ADJ
easat-3138	137	48	one	one	NUM
easat-3138	137	49	.	.	PUNCT
easat-3138	138	1	we	we	PRON
easat-3138	138	2	convinced	convince	VERB
easat-3138	138	3	ourselves	ourselves	PRON
easat-3138	138	4	that	that	SCONJ
easat-3138	138	5	we	we	PRON
easat-3138	138	6	needed	need	VERB
easat-3138	138	7	to	to	PART
easat-3138	138	8	have	have	VERB
easat-3138	138	9	a	a	DET
easat-3138	138	10	far	far	ADV
easat-3138	138	11	more	more	ADV
easat-3138	138	12	comprehensive	comprehensive	ADJ
easat-3138	138	13	understanding	understanding	NOUN
easat-3138	138	14	of	of	ADP
easat-3138	138	15	and	and	CCONJ
easat-3138	138	16	approach	approach	NOUN
easat-3138	138	17	to	to	ADP
easat-3138	138	18	social	social	ADJ
easat-3138	138	19	media	medium	NOUN
easat-3138	138	20	because	because	SCONJ
easat-3138	138	21	of	of	ADP
easat-3138	138	22	the	the	DET
easat-3138	138	23	breadth	breadth	NOUN
easat-3138	138	24	of	of	ADP
easat-3138	138	25	its	its	PRON
easat-3138	138	26	applications	application	NOUN
easat-3138	138	27	and	and	CCONJ
easat-3138	138	28	the	the	DET
easat-3138	138	29	clientor	clientor	NOUN
easat-3138	138	30	consumer	consumer	NOUN
easat-3138	138	31	-	-	PUNCT
easat-3138	138	32	centric	centric	ADJ
easat-3138	138	33	nature	nature	NOUN
easat-3138	138	34	of	of	ADP
easat-3138	138	35	marketing	marketing	NOUN
easat-3138	138	36	.	.	PUNCT
easat-3138	139	1	because	because	SCONJ
easat-3138	139	2	businesses	business	NOUN
easat-3138	139	3	aim	aim	VERB
easat-3138	139	4	to	to	PART
easat-3138	139	5	amuse	amuse	VERB
easat-3138	139	6	their	their	PRON
easat-3138	139	7	clients	client	NOUN
easat-3138	139	8	on	on	ADP
easat-3138	139	9	social	social	ADJ
easat-3138	139	10	media	medium	NOUN
easat-3138	139	11	platforms	platform	NOUN
easat-3138	139	12	like	like	ADP
easat-3138	139	13	facebook	facebook	NOUN
easat-3138	139	14	and	and	CCONJ
easat-3138	139	15	twitter	twitter	NOUN
easat-3138	139	16	,	,	PUNCT
easat-3138	139	17	the	the	DET
easat-3138	139	18	marketing	marketing	NOUN
easat-3138	139	19	department	department	NOUN
easat-3138	139	20	is	be	AUX
easat-3138	139	21	usually	usually	ADV
easat-3138	139	22	in	in	ADP
easat-3138	139	23	charge	charge	NOUN
easat-3138	139	24	of	of	ADP
easat-3138	139	25	managing	manage	VERB
easat-3138	139	26	these	these	DET
easat-3138	139	27	channels	channel	NOUN
easat-3138	139	28	.	.	PUNCT
easat-3138	140	1	but	but	CCONJ
easat-3138	140	2	there	there	PRON
easat-3138	140	3	are	be	VERB
easat-3138	140	4	numerous	numerous	ADJ
easat-3138	140	5	additional	additional	ADJ
easat-3138	140	6	uses	use	NOUN
easat-3138	140	7	for	for	ADP
easat-3138	140	8	social	social	ADJ
easat-3138	140	9	media	medium	NOUN
easat-3138	140	10	,	,	PUNCT
easat-3138	140	11	as	as	SCONJ
easat-3138	140	12	i	i	PRON
easat-3138	140	13	noted	note	VERB
easat-3138	140	14	earlier	early	ADV
easat-3138	140	15	....	....	PUNCT
easat-3138	140	16	social	social	ADJ
easat-3138	140	17	media	medium	NOUN
easat-3138	140	18	's	's	PART
easat-3138	140	19	collaborative	collaborative	ADJ
easat-3138	140	20	potential	potential	NOUN
easat-3138	140	21	is	be	AUX
easat-3138	140	22	grossly	grossly	ADV
easat-3138	140	23	underappreciated	underappreciated	ADJ
easat-3138	140	24	in	in	ADP
easat-3138	140	25	all	all	DET
easat-3138	140	26	sectors	sector	NOUN
easat-3138	140	27	at	at	ADP
easat-3138	140	28	the	the	DET
easat-3138	140	29	present	present	ADJ
easat-3138	140	30	time	time	NOUN
easat-3138	140	31	.	.	PUNCT
easat-3138	141	1	(	(	PUNCT
easat-3138	141	2	respondent	respondent	NOUN
easat-3138	141	3	,	,	PUNCT
easat-3138	141	4	in	in	ADP
easat-3138	141	5	-	-	PUNCT
easat-3138	141	6	depth	depth	NOUN
easat-3138	141	7	interview	interview	NOUN
easat-3138	141	8	)	)	PUNCT
easat-3138	141	9	cultural	cultural	ADJ
easat-3138	141	10	shifts	shift	NOUN
easat-3138	141	11	in	in	ADP
easat-3138	141	12	social	social	ADJ
easat-3138	141	13	media	medium	NOUN
easat-3138	141	14	advertising	advertising	NOUN
easat-3138	141	15	from	from	ADP
easat-3138	141	16	traditionalism	traditionalism	NOUN
easat-3138	141	17	to	to	ADP
easat-3138	141	18	innovation	innovation	NOUN
easat-3138	141	19	.	.	PUNCT
easat-3138	142	1	the	the	DET
easat-3138	142	2	respondents	respondent	NOUN
easat-3138	142	3	offered	offer	VERB
easat-3138	142	4	divergent	divergent	ADJ
easat-3138	142	5	assessments	assessment	NOUN
easat-3138	142	6	of	of	ADP
easat-3138	142	7	the	the	DET
easat-3138	142	8	social	social	ADJ
easat-3138	142	9	media	media	NOUN
easat-3138	142	10	marketing	marketing	NOUN
easat-3138	142	11	community	community	NOUN
easat-3138	142	12	's	's	PART
easat-3138	142	13	values	value	NOUN
easat-3138	142	14	and	and	CCONJ
easat-3138	142	15	norms	norm	NOUN
easat-3138	142	16	.	.	PUNCT
easat-3138	143	1	the	the	DET
easat-3138	143	2	conservative	conservative	ADJ
easat-3138	143	3	perspective	perspective	NOUN
easat-3138	143	4	emphasizes	emphasize	VERB
easat-3138	143	5	safety	safety	NOUN
easat-3138	143	6	above	above	ADP
easat-3138	143	7	experimentation	experimentation	NOUN
easat-3138	143	8	when	when	SCONJ
easat-3138	143	9	promoting	promote	VERB
easat-3138	143	10	products	product	NOUN
easat-3138	143	11	and	and	CCONJ
easat-3138	143	12	services	service	NOUN
easat-3138	143	13	on	on	ADP
easat-3138	143	14	social	social	ADJ
easat-3138	143	15	media	medium	NOUN
easat-3138	143	16	.	.	PUNCT
easat-3138	144	1	however	however	ADV
easat-3138	144	2	,	,	PUNCT
easat-3138	144	3	the	the	DET
easat-3138	144	4	sources	source	NOUN
easat-3138	144	5	said	say	VERB
easat-3138	144	6	that	that	SCONJ
easat-3138	144	7	a	a	DET
easat-3138	144	8	culture	culture	NOUN
easat-3138	144	9	of	of	ADP
easat-3138	144	10	openness	openness	NOUN
easat-3138	144	11	,	,	PUNCT
easat-3138	144	12	transparency	transparency	NOUN
easat-3138	144	13	,	,	PUNCT
easat-3138	144	14	authenticity	authenticity	NOUN
easat-3138	144	15	,	,	PUNCT
easat-3138	144	16	and	and	CCONJ
easat-3138	144	17	even	even	ADV
easat-3138	144	18	risk	risk	NOUN
easat-3138	144	19	-	-	PUNCT
easat-3138	144	20	taking	taking	NOUN
easat-3138	144	21	is	be	AUX
easat-3138	144	22	essential	essential	ADJ
easat-3138	144	23	for	for	ADP
easat-3138	144	24	successful	successful	ADJ
easat-3138	144	25	social	social	ADJ
easat-3138	144	26	media	medium	NOUN
easat-3138	144	27	marketing	marketing	NOUN
easat-3138	144	28	.	.	PUNCT
easat-3138	145	1	according	accord	VERB
easat-3138	145	2	to	to	ADP
easat-3138	145	3	one	one	NUM
easat-3138	145	4	source	source	NOUN
easat-3138	145	5	,	,	PUNCT
easat-3138	145	6	"	"	PUNCT
easat-3138	145	7	all	all	DET
easat-3138	145	8	personnel	personnel	NOUN
easat-3138	145	9	and	and	CCONJ
easat-3138	145	10	especially	especially	ADV
easat-3138	145	11	top	top	ADJ
easat-3138	145	12	management	management	NOUN
easat-3138	145	13	have	have	VERB
easat-3138	145	14	to	to	PART
easat-3138	145	15	believe	believe	VERB
easat-3138	145	16	in	in	ADP
easat-3138	145	17	it	it	PRON
easat-3138	145	18	and	and	CCONJ
easat-3138	145	19	bear	bear	VERB
easat-3138	145	20	the	the	DET
easat-3138	145	21	danger	danger	NOUN
easat-3138	145	22	that	that	SCONJ
easat-3138	145	23	someone	someone	PRON
easat-3138	145	24	may	may	AUX
easat-3138	145	25	speak	speak	VERB
easat-3138	145	26	adversely	adversely	ADV
easat-3138	145	27	about	about	ADP
easat-3138	145	28	the	the	DET
easat-3138	145	29	business	business	NOUN
easat-3138	145	30	"	"	PUNCT
easat-3138	145	31	when	when	SCONJ
easat-3138	145	32	it	it	PRON
easat-3138	145	33	comes	come	VERB
easat-3138	145	34	to	to	ADP
easat-3138	145	35	social	social	ADJ
easat-3138	145	36	media	medium	NOUN
easat-3138	145	37	(	(	PUNCT
easat-3138	145	38	respondent	respondent	NOUN
easat-3138	145	39	,	,	PUNCT
easat-3138	145	40	online	online	ADJ
easat-3138	145	41	survey	survey	NOUN
easat-3138	145	42	)	)	PUNCT
easat-3138	145	43	.	.	PUNCT
easat-3138	146	1	consequently	consequently	ADV
easat-3138	146	2	,	,	PUNCT
easat-3138	146	3	a	a	DET
easat-3138	146	4	contemporary	contemporary	ADJ
easat-3138	146	5	social	social	ADJ
easat-3138	146	6	media	medium	NOUN
easat-3138	146	7	marketing	marketing	NOUN
easat-3138	146	8	culture	culture	NOUN
easat-3138	146	9	that	that	PRON
easat-3138	146	10	is	be	AUX
easat-3138	146	11	backed	back	VERB
easat-3138	146	12	by	by	ADP
easat-3138	146	13	upper	upper	ADJ
easat-3138	146	14	management	management	NOUN
easat-3138	146	15	may	may	AUX
easat-3138	146	16	need	need	VERB
easat-3138	146	17	businesses	business	NOUN
easat-3138	146	18	to	to	PART
easat-3138	146	19	re	re	VERB
easat-3138	146	20	-	-	VERB
easat-3138	146	21	evaluate	evaluate	VERB
easat-3138	146	22	how	how	SCONJ
easat-3138	146	23	projects	project	NOUN
easat-3138	146	24	are	be	AUX
easat-3138	146	25	carried	carry	VERB
easat-3138	146	26	out	out	ADP
easat-3138	146	27	inside	inside	ADP
easat-3138	146	28	the	the	DET
easat-3138	146	29	company	company	NOUN
easat-3138	146	30	.	.	PUNCT
easat-3138	147	1	that	that	PRON
easat-3138	147	2	,	,	PUNCT
easat-3138	147	3	as	as	SCONJ
easat-3138	147	4	another	another	DET
easat-3138	147	5	responder	responder	NOUN
easat-3138	147	6	put	put	VERB
easat-3138	147	7	it	it	PRON
easat-3138	147	8	,	,	PUNCT
easat-3138	147	9	is	be	AUX
easat-3138	147	10	the	the	DET
easat-3138	147	11	utmost	utmost	ADJ
easat-3138	147	12	significance	significance	NOUN
easat-3138	147	13	.	.	PUNCT
easat-3138	148	1	that	that	PRON
easat-3138	148	2	's	be	AUX
easat-3138	148	3	the	the	DET
easat-3138	148	4	first	first	ADJ
easat-3138	148	5	step	step	NOUN
easat-3138	148	6	:	:	PUNCT
easat-3138	148	7	convincing	convince	VERB
easat-3138	148	8	upper	upper	ADJ
easat-3138	148	9	management	management	NOUN
easat-3138	148	10	.	.	PUNCT
easat-3138	149	1	attenuating	attenuate	VERB
easat-3138	149	2	resistance	resistance	NOUN
easat-3138	149	3	to	to	PART
easat-3138	149	4	change	change	NOUN
easat-3138	149	5	requires	require	VERB
easat-3138	149	6	knowledge	knowledge	NOUN
easat-3138	149	7	of	of	ADP
easat-3138	149	8	the	the	DET
easat-3138	149	9	situation	situation	NOUN
easat-3138	149	10	,	,	PUNCT
easat-3138	149	11	particularly	particularly	ADV
easat-3138	149	12	as	as	SCONJ
easat-3138	149	13	it	it	PRON
easat-3138	149	14	relates	relate	VERB
easat-3138	149	15	to	to	ADP
easat-3138	149	16	upper	upper	ADJ
easat-3138	149	17	management	management	NOUN
easat-3138	149	18	.	.	PUNCT
easat-3138	150	1	(	(	PUNCT
easat-3138	150	2	profound	profound	ADJ
easat-3138	150	3	conversation	conversation	NOUN
easat-3138	150	4	with	with	ADP
easat-3138	150	5	respondent	respondent	NOUN
easat-3138	150	6	)	)	PUNCT
easat-3138	150	7	because	because	SCONJ
easat-3138	150	8	corporate	corporate	ADJ
easat-3138	150	9	culture	culture	NOUN
easat-3138	150	10	is	be	AUX
easat-3138	150	11	a	a	DET
easat-3138	150	12	generally	generally	ADV
easat-3138	150	13	consistent	consistent	ADJ
easat-3138	150	14	indicator	indicator	NOUN
easat-3138	150	15	of	of	ADP
easat-3138	150	16	organizational	organizational	ADJ
easat-3138	150	17	performance	performance	NOUN
easat-3138	150	18	,	,	PUNCT
easat-3138	150	19	businesses	business	NOUN
easat-3138	150	20	with	with	ADP
easat-3138	150	21	a	a	DET
easat-3138	150	22	more	more	ADV
easat-3138	150	23	conventional	conventional	ADJ
easat-3138	150	24	corporate	corporate	ADJ
easat-3138	150	25	culture	culture	NOUN
easat-3138	150	26	(	(	PUNCT
easat-3138	150	27	one	one	NOUN
easat-3138	150	28	that	that	PRON
easat-3138	150	29	is	be	AUX
easat-3138	150	30	incongruent	incongruent	ADJ
easat-3138	150	31	with	with	ADP
easat-3138	150	32	the	the	DET
easat-3138	150	33	openness	openness	NOUN
easat-3138	150	34	necessary	necessary	ADJ
easat-3138	150	35	for	for	ADP
easat-3138	150	36	successful	successful	ADJ
easat-3138	150	37	social	social	ADJ
easat-3138	150	38	media	medium	NOUN
easat-3138	150	39	marketing	marketing	NOUN
easat-3138	150	40	adoption	adoption	NOUN
easat-3138	150	41	)	)	PUNCT
easat-3138	150	42	confront	confront	VERB
easat-3138	150	43	a	a	DET
easat-3138	150	44	substantial	substantial	ADJ
easat-3138	150	45	hurdle	hurdle	NOUN
easat-3138	150	46	(	(	PUNCT
easat-3138	150	47	zheng	zheng	PROPN
easat-3138	150	48	,	,	PUNCT
easat-3138	150	49	yang	yang	PROPN
easat-3138	150	50	,	,	PUNCT
easat-3138	150	51	&	&	CCONJ
easat-3138	150	52	mclean	mclean	PROPN
easat-3138	150	53	,	,	PUNCT
easat-3138	150	54	2010	2010	NUM
easat-3138	150	55	)	)	PUNCT
easat-3138	150	56	.	.	PUNCT
easat-3138	151	1	consumers	consumer	NOUN
easat-3138	151	2	,	,	PUNCT
easat-3138	151	3	unlike	unlike	ADP
easat-3138	151	4	in	in	ADP
easat-3138	151	5	conventional	conventional	ADJ
easat-3138	151	6	media	medium	NOUN
easat-3138	151	7	marketing	marketing	NOUN
easat-3138	151	8	,	,	PUNCT
easat-3138	151	9	have	have	VERB
easat-3138	151	10	a	a	DET
easat-3138	151	11	lot	lot	NOUN
easat-3138	151	12	of	of	ADP
easat-3138	151	13	say	say	NOUN
easat-3138	151	14	in	in	ADP
easat-3138	151	15	what	what	PRON
easat-3138	151	16	a	a	DET
easat-3138	151	17	company	company	NOUN
easat-3138	151	18	posts	post	VERB
easat-3138	151	19	online	online	ADV
easat-3138	151	20	(	(	PUNCT
easat-3138	151	21	labrecque	labrecque	PROPN
easat-3138	151	22	et	et	PROPN
easat-3138	151	23	al	al	PROPN
easat-3138	151	24	.	.	PROPN
easat-3138	151	25	,	,	PUNCT
easat-3138	151	26	2013	2013	NUM
easat-3138	151	27	)	)	PUNCT
easat-3138	151	28	.	.	PUNCT
easat-3138	152	1	for	for	ADP
easat-3138	152	2	this	this	DET
easat-3138	152	3	reason	reason	NOUN
easat-3138	152	4	,	,	PUNCT
easat-3138	152	5	businesses	business	NOUN
easat-3138	152	6	must	must	AUX
easat-3138	152	7	reevaluate	reevaluate	VERB
easat-3138	152	8	how	how	SCONJ
easat-3138	152	9	much	much	ADJ
easat-3138	152	10	control	control	NOUN
easat-3138	152	11	they	they	PRON
easat-3138	152	12	want	want	VERB
easat-3138	152	13	to	to	PART
easat-3138	152	14	have	have	VERB
easat-3138	152	15	over	over	ADP
easat-3138	152	16	the	the	DET
easat-3138	152	17	marketing	marketing	NOUN
easat-3138	152	18	messages	message	NOUN
easat-3138	152	19	they	they	PRON
easat-3138	152	20	place	place	VERB
easat-3138	152	21	on	on	ADP
easat-3138	152	22	these	these	DET
easat-3138	152	23	channels	channel	NOUN
easat-3138	152	24	.	.	PUNCT
easat-3138	153	1	marketers	marketer	NOUN
easat-3138	153	2	should	should	AUX
easat-3138	153	3	also	also	ADV
easat-3138	153	4	be	be	AUX
easat-3138	153	5	grateful	grateful	ADJ
easat-3138	153	6	for	for	ADP
easat-3138	153	7	users	user	NOUN
easat-3138	153	8	'	'	PART
easat-3138	153	9	interest	interest	NOUN
easat-3138	153	10	in	in	ADP
easat-3138	153	11	the	the	DET
easat-3138	153	12	company	company	NOUN
easat-3138	153	13	's	's	PART
easat-3138	153	14	social	social	ADJ
easat-3138	153	15	media	medium	NOUN
easat-3138	153	16	material	material	NOUN
easat-3138	153	17	,	,	PUNCT
easat-3138	153	18	even	even	ADV
easat-3138	153	19	if	if	SCONJ
easat-3138	153	20	customers	customer	NOUN
easat-3138	153	21	'	'	PART
easat-3138	153	22	reactions	reaction	NOUN
easat-3138	153	23	to	to	ADP
easat-3138	153	24	it	it	PRON
easat-3138	153	25	modify	modify	VERB
easat-3138	153	26	or	or	CCONJ
easat-3138	153	27	distort	distort	VERB
easat-3138	153	28	the	the	DET
easat-3138	153	29	contents	content	NOUN
easat-3138	153	30	in	in	ADP
easat-3138	153	31	ways	way	NOUN
easat-3138	153	32	that	that	PRON
easat-3138	153	33	are	be	AUX
easat-3138	153	34	inconsistent	inconsistent	ADJ
easat-3138	153	35	with	with	ADP
easat-3138	153	36	the	the	DET
easat-3138	153	37	company	company	NOUN
easat-3138	153	38	's	's	PART
easat-3138	153	39	intended	intend	VERB
easat-3138	153	40	message	message	NOUN
easat-3138	153	41	.	.	PUNCT
easat-3138	154	1	a	a	DET
easat-3138	154	2	new	new	ADJ
easat-3138	154	3	perspective	perspective	NOUN
easat-3138	154	4	and	and	CCONJ
easat-3138	154	5	way	way	NOUN
easat-3138	154	6	of	of	ADP
easat-3138	154	7	thinking	thinking	NOUN
easat-3138	154	8	are	be	AUX
easat-3138	154	9	required	require	VERB
easat-3138	154	10	,	,	PUNCT
easat-3138	154	11	in	in	ADP
easat-3138	154	12	my	my	PRON
easat-3138	154	13	opinion	opinion	NOUN
easat-3138	154	14	.	.	PUNCT
easat-3138	155	1	as	as	ADP
easat-3138	155	2	a	a	DET
easat-3138	155	3	business	business	NOUN
easat-3138	155	4	owner	owner	NOUN
easat-3138	155	5	,	,	PUNCT
easat-3138	155	6	i	i	PRON
easat-3138	155	7	must	must	AUX
easat-3138	155	8	naturally	naturally	ADV
easat-3138	155	9	consider	consider	VERB
easat-3138	155	10	which	which	PRON
easat-3138	155	11	of	of	ADP
easat-3138	155	12	my	my	PRON
easat-3138	155	13	brands	brand	NOUN
easat-3138	155	14	and	and	CCONJ
easat-3138	155	15	material	material	NOUN
easat-3138	155	16	will	will	AUX
easat-3138	155	17	be	be	AUX
easat-3138	155	18	made	make	VERB
easat-3138	155	19	public	public	ADJ
easat-3138	155	20	on	on	ADP
easat-3138	155	21	social	social	ADJ
easat-3138	155	22	media	medium	NOUN
easat-3138	155	23	.	.	PUNCT
easat-3138	156	1	because	because	SCONJ
easat-3138	156	2	i	i	PRON
easat-3138	156	3	have	have	VERB
easat-3138	156	4	to	to	PART
easat-3138	156	5	keep	keep	VERB
easat-3138	156	6	in	in	ADP
easat-3138	156	7	mind	mind	NOUN
easat-3138	156	8	that	that	SCONJ
easat-3138	156	9	people	people	NOUN
easat-3138	156	10	who	who	PRON
easat-3138	156	11	see	see	VERB
easat-3138	156	12	these	these	DET
easat-3138	156	13	posts	post	NOUN
easat-3138	156	14	on	on	ADP
easat-3138	156	15	social	social	ADJ
easat-3138	156	16	media	medium	NOUN
easat-3138	156	17	will	will	AUX
easat-3138	156	18	have	have	VERB
easat-3138	156	19	a	a	DET
easat-3138	156	20	broader	broad	ADJ
easat-3138	156	21	latitude	latitude	NOUN
easat-3138	156	22	in	in	ADP
easat-3138	156	23	how	how	SCONJ
easat-3138	156	24	they	they	PRON
easat-3138	156	25	interpret	interpret	VERB
easat-3138	156	26	and	and	CCONJ
easat-3138	156	27	use	use	VERB
easat-3138	156	28	the	the	DET
easat-3138	156	29	information	information	NOUN
easat-3138	156	30	contained	contain	VERB
easat-3138	156	31	within	within	ADP
easat-3138	156	32	....	....	PUNCT
easat-3138	157	1	the	the	DET
easat-3138	157	2	fact	fact	NOUN
easat-3138	157	3	that	that	SCONJ
easat-3138	157	4	people	people	NOUN
easat-3138	157	5	are	be	AUX
easat-3138	157	6	paying	pay	VERB
easat-3138	157	7	attention	attention	NOUN
easat-3138	157	8	to	to	ADP
easat-3138	157	9	me	i	PRON
easat-3138	157	10	when	when	SCONJ
easat-3138	157	11	they	they	PRON
easat-3138	157	12	spoof	spoof	VERB
easat-3138	157	13	or	or	CCONJ
easat-3138	157	14	parody	parody	NOUN
easat-3138	157	15	a	a	DET
easat-3138	157	16	video	video	NOUN
easat-3138	158	1	i	i	PRON
easat-3138	158	2	've	have	AUX
easat-3138	158	3	uploaded	upload	VERB
easat-3138	158	4	—	—	PUNCT
easat-3138	158	5	a	a	DET
easat-3138	158	6	video	video	NOUN
easat-3138	158	7	that	that	PRON
easat-3138	158	8	was	be	AUX
easat-3138	158	9	intended	intend	VERB
easat-3138	158	10	to	to	PART
easat-3138	158	11	promote	promote	VERB
easat-3138	158	12	me	i	PRON
easat-3138	158	13	—	—	PUNCT
easat-3138	158	14	is	be	AUX
easat-3138	158	15	,	,	PUNCT
easat-3138	158	16	of	of	ADP
easat-3138	158	17	course	course	NOUN
easat-3138	158	18	,	,	PUNCT
easat-3138	158	19	a	a	DET
easat-3138	158	20	good	good	ADJ
easat-3138	158	21	thing	thing	NOUN
easat-3138	158	22	.	.	PUNCT
easat-3138	159	1	and	and	CCONJ
easat-3138	159	2	if	if	SCONJ
easat-3138	159	3	that	that	PRON
easat-3138	159	4	's	be	AUX
easat-3138	159	5	an	an	DET
easat-3138	159	6	issue	issue	NOUN
easat-3138	159	7	,	,	PUNCT
easat-3138	159	8	the	the	DET
easat-3138	159	9	individual	individual	NOUN
easat-3138	159	10	should	should	AUX
easat-3138	159	11	ask	ask	VERB
easat-3138	159	12	themselves	themselves	PRON
easat-3138	159	13	again	again	ADV
easat-3138	159	14	whether	whether	SCONJ
easat-3138	159	15	social	social	ADJ
easat-3138	159	16	media	medium	NOUN
easat-3138	159	17	is	be	AUX
easat-3138	159	18	right	right	ADJ
easat-3138	159	19	for	for	ADP
easat-3138	159	20	them	they	PRON
easat-3138	159	21	and	and	CCONJ
easat-3138	159	22	what	what	PRON
easat-3138	159	23	they	they	PRON
easat-3138	159	24	want	want	VERB
easat-3138	159	25	to	to	PART
easat-3138	159	26	accomplish	accomplish	VERB
easat-3138	159	27	by	by	ADP
easat-3138	159	28	using	use	VERB
easat-3138	159	29	it	it	PRON
easat-3138	159	30	.	.	PUNCT
easat-3138	160	1	(	(	PUNCT
easat-3138	160	2	deep	deep	ADJ
easat-3138	160	3	conversation	conversation	NOUN
easat-3138	160	4	with	with	ADP
easat-3138	160	5	respondent	respondent	NOUN
easat-3138	160	6	)	)	PUNCT
easat-3138	160	7	from	from	ADP
easat-3138	160	8	pyramids	pyramid	NOUN
easat-3138	160	9	to	to	ADP
easat-3138	160	10	networks	network	NOUN
easat-3138	160	11	in	in	ADP
easat-3138	160	12	social	social	ADJ
easat-3138	160	13	media	medium	NOUN
easat-3138	160	14	marketing	marketing	NOUN
easat-3138	160	15	.	.	PUNCT
easat-3138	161	1	hierarchies	hierarchy	NOUN
easat-3138	161	2	(	(	PUNCT
easat-3138	161	3	signifying	signify	VERB
easat-3138	161	4	a	a	DET
easat-3138	161	5	unified	unified	ADJ
easat-3138	161	6	and	and	CCONJ
easat-3138	161	7	centralized	centralized	ADJ
easat-3138	161	8	social	social	ADJ
easat-3138	161	9	media	medium	NOUN
easat-3138	161	10	marketing	marketing	NOUN
easat-3138	161	11	structure	structure	NOUN
easat-3138	161	12	)	)	PUNCT
easat-3138	161	13	and	and	CCONJ
easat-3138	161	14	networks	network	NOUN
easat-3138	161	15	(	(	PUNCT
easat-3138	161	16	showing	show	VERB
easat-3138	161	17	a	a	DET
easat-3138	161	18	decentralized	decentralize	VERB
easat-3138	161	19	social	social	ADJ
easat-3138	161	20	media	medium	NOUN
easat-3138	161	21	marketing	marketing	NOUN
easat-3138	161	22	structure	structure	NOUN
easat-3138	161	23	)	)	PUNCT
easat-3138	161	24	are	be	AUX
easat-3138	161	25	contrasted	contrast	VERB
easat-3138	161	26	in	in	ADP
easat-3138	161	27	this	this	DET
easat-3138	161	28	research	research	NOUN
easat-3138	161	29	to	to	PART
easat-3138	161	30	determine	determine	VERB
easat-3138	161	31	the	the	DET
easat-3138	161	32	most	most	ADV
easat-3138	161	33	effective	effective	ADJ
easat-3138	161	34	organizational	organizational	ADJ
easat-3138	161	35	framework	framework	NOUN
easat-3138	161	36	for	for	ADP
easat-3138	161	37	social	social	ADJ
easat-3138	161	38	media	medium	NOUN
easat-3138	161	39	marketing	marketing	NOUN
easat-3138	161	40	(	(	PUNCT
easat-3138	161	41	i.e.	i.e.	X
easat-3138	161	42	,	,	PUNCT
easat-3138	161	43	in	in	SCONJ
easat-3138	161	44	which	which	DET
easat-3138	161	45	control	control	NOUN
easat-3138	161	46	of	of	ADP
easat-3138	161	47	social	social	ADJ
easat-3138	161	48	media	medium	NOUN
easat-3138	161	49	marketing	marketing	NOUN
easat-3138	161	50	is	be	AUX
easat-3138	161	51	fragmented	fragment	VERB
easat-3138	161	52	,	,	PUNCT
easat-3138	161	53	5156	5156	NUM
easat-3138	161	54	edelweiss	edelweiss	PROPN
easat-3138	161	55	applied	apply	VERB
easat-3138	161	56	science	science	NOUN
easat-3138	161	57	and	and	CCONJ
easat-3138	161	58	technology	technology	NOUN
easat-3138	161	59	issn	issn	PROPN
easat-3138	161	60	:	:	PUNCT
easat-3138	161	61	2576	2576	NUM
easat-3138	161	62	-	-	SYM
easat-3138	161	63	8484	8484	NUM
easat-3138	161	64	vol	vol	NOUN
easat-3138	161	65	.	.	PROPN
easat-3138	161	66	8	8	NUM
easat-3138	161	67	,	,	PUNCT
easat-3138	161	68	no	no	INTJ
easat-3138	161	69	.	.	NOUN
easat-3138	162	1	6	6	NUM
easat-3138	162	2	:	:	SYM
easat-3138	162	3	5150	5150	NUM
easat-3138	162	4	-	-	SYM
easat-3138	162	5	5160	5160	NUM
easat-3138	162	6	,	,	PUNCT
easat-3138	162	7	2024	2024	NUM
easat-3138	162	8	doi	doi	NOUN
easat-3138	162	9	:	:	PUNCT
easat-3138	162	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	162	11	©	©	ADP
easat-3138	162	12	2024	2024	NUM
easat-3138	162	13	by	by	ADP
easat-3138	162	14	the	the	DET
easat-3138	162	15	authors	author	NOUN
easat-3138	162	16	;	;	PUNCT
easat-3138	162	17	licensee	licensee	PROPN
easat-3138	162	18	learning	learn	VERB
easat-3138	162	19	gate	gate	NOUN
easat-3138	162	20	decentralized	decentralize	VERB
easat-3138	162	21	,	,	PUNCT
easat-3138	162	22	dissolved	dissolve	VERB
easat-3138	162	23	,	,	PUNCT
easat-3138	162	24	and	and	CCONJ
easat-3138	162	25	cross	cross	ADJ
easat-3138	162	26	-	-	ADJ
easat-3138	162	27	functional	functional	ADJ
easat-3138	162	28	)	)	PUNCT
easat-3138	162	29	.	.	PUNCT
easat-3138	163	1	companies	company	NOUN
easat-3138	163	2	with	with	ADP
easat-3138	163	3	strict	strict	ADJ
easat-3138	163	4	hierarchies	hierarchy	NOUN
easat-3138	163	5	often	often	ADV
easat-3138	163	6	have	have	VERB
easat-3138	163	7	a	a	DET
easat-3138	163	8	militaristic	militaristic	ADJ
easat-3138	163	9	focus	focus	NOUN
easat-3138	163	10	on	on	ADP
easat-3138	163	11	command	command	NOUN
easat-3138	163	12	and	and	CCONJ
easat-3138	163	13	control	control	NOUN
easat-3138	163	14	.	.	PUNCT
easat-3138	164	1	no	no	DET
easat-3138	164	2	one	one	NOUN
easat-3138	164	3	suggested	suggest	VERB
easat-3138	164	4	firms	firm	NOUN
easat-3138	164	5	go	go	VERB
easat-3138	164	6	all	all	DET
easat-3138	164	7	the	the	DET
easat-3138	164	8	way	way	NOUN
easat-3138	164	9	to	to	ADP
easat-3138	164	10	the	the	DET
easat-3138	164	11	authoritarian	authoritarian	ADJ
easat-3138	164	12	end	end	NOUN
easat-3138	164	13	of	of	ADP
easat-3138	164	14	this	this	DET
easat-3138	164	15	scale	scale	NOUN
easat-3138	164	16	,	,	PUNCT
easat-3138	164	17	but	but	CCONJ
easat-3138	164	18	several	several	ADJ
easat-3138	164	19	did	do	AUX
easat-3138	164	20	find	find	VERB
easat-3138	164	21	value	value	NOUN
easat-3138	164	22	in	in	ADP
easat-3138	164	23	a	a	DET
easat-3138	164	24	more	more	ADV
easat-3138	164	25	hierarchical	hierarchical	ADJ
easat-3138	164	26	approach	approach	NOUN
easat-3138	164	27	to	to	ADP
easat-3138	164	28	social	social	ADJ
easat-3138	164	29	media	medium	NOUN
easat-3138	164	30	marketing	marketing	NOUN
easat-3138	164	31	:	:	PUNCT
easat-3138	164	32	in	in	ADP
easat-3138	164	33	my	my	PRON
easat-3138	164	34	opinion	opinion	NOUN
easat-3138	164	35	,	,	PUNCT
easat-3138	164	36	every	every	DET
easat-3138	164	37	kind	kind	NOUN
easat-3138	164	38	of	of	ADP
easat-3138	164	39	social	social	ADJ
easat-3138	164	40	media	medium	NOUN
easat-3138	164	41	content	content	NOUN
easat-3138	164	42	creation	creation	NOUN
easat-3138	164	43	and	and	CCONJ
easat-3138	164	44	management	management	NOUN
easat-3138	164	45	responsibilities	responsibility	NOUN
easat-3138	164	46	should	should	AUX
easat-3138	164	47	fall	fall	VERB
easat-3138	164	48	under	under	ADP
easat-3138	164	49	the	the	DET
easat-3138	164	50	purview	purview	NOUN
easat-3138	164	51	of	of	ADP
easat-3138	164	52	a	a	DET
easat-3138	164	53	single	single	ADJ
easat-3138	164	54	team	team	NOUN
easat-3138	164	55	.	.	PUNCT
easat-3138	165	1	as	as	ADP
easat-3138	165	2	an	an	DET
easat-3138	165	3	example	example	NOUN
easat-3138	165	4	,	,	PUNCT
easat-3138	165	5	if	if	SCONJ
easat-3138	165	6	hr	hr	NOUN
easat-3138	165	7	wishes	wish	VERB
easat-3138	165	8	to	to	PART
easat-3138	165	9	accept	accept	VERB
easat-3138	165	10	applications	application	NOUN
easat-3138	165	11	through	through	ADP
easat-3138	165	12	twitter	twitter	NOUN
easat-3138	165	13	,	,	PUNCT
easat-3138	165	14	they	they	PRON
easat-3138	165	15	will	will	AUX
easat-3138	165	16	need	need	VERB
easat-3138	165	17	to	to	PART
easat-3138	165	18	get	get	VERB
easat-3138	165	19	in	in	ADP
easat-3138	165	20	touch	touch	NOUN
easat-3138	165	21	with	with	ADP
easat-3138	165	22	the	the	DET
easat-3138	165	23	social	social	ADJ
easat-3138	165	24	media	medium	NOUN
easat-3138	165	25	team	team	NOUN
easat-3138	165	26	for	for	ADP
easat-3138	165	27	assistance	assistance	NOUN
easat-3138	165	28	.	.	PUNCT
easat-3138	166	1	in	in	ADP
easat-3138	166	2	-	-	PUNCT
easat-3138	166	3	depth	depth	NOUN
easat-3138	166	4	interview	interview	NOUN
easat-3138	166	5	with	with	ADP
easat-3138	166	6	respondent	respondent	NOUN
easat-3138	166	7	on	on	ADP
easat-3138	166	8	the	the	DET
easat-3138	166	9	opposite	opposite	ADJ
easat-3138	166	10	end	end	NOUN
easat-3138	166	11	of	of	ADP
easat-3138	166	12	the	the	DET
easat-3138	166	13	structural	structural	ADJ
easat-3138	166	14	dimension	dimension	NOUN
easat-3138	166	15	,	,	PUNCT
easat-3138	166	16	network	network	NOUN
easat-3138	166	17	proponents	proponent	NOUN
easat-3138	166	18	were	be	AUX
easat-3138	166	19	also	also	ADV
easat-3138	166	20	heard	hear	VERB
easat-3138	166	21	from	from	ADP
easat-3138	166	22	.	.	PUNCT
easat-3138	167	1	all	all	DET
easat-3138	167	2	workers	worker	NOUN
easat-3138	167	3	,	,	PUNCT
easat-3138	167	4	regardless	regardless	ADV
easat-3138	167	5	of	of	ADP
easat-3138	167	6	their	their	PRON
easat-3138	167	7	respective	respective	ADJ
easat-3138	167	8	departments	department	NOUN
easat-3138	167	9	,	,	PUNCT
easat-3138	167	10	share	share	VERB
easat-3138	167	11	responsibility	responsibility	NOUN
easat-3138	167	12	for	for	ADP
easat-3138	167	13	social	social	ADJ
easat-3138	167	14	media	medium	NOUN
easat-3138	167	15	operations	operation	NOUN
easat-3138	167	16	under	under	ADP
easat-3138	167	17	the	the	DET
easat-3138	167	18	umbrella	umbrella	NOUN
easat-3138	167	19	of	of	ADP
easat-3138	167	20	a	a	DET
easat-3138	167	21	networked	networked	ADJ
easat-3138	167	22	organization	organization	NOUN
easat-3138	167	23	for	for	ADP
easat-3138	167	24	social	social	ADJ
easat-3138	167	25	media	medium	NOUN
easat-3138	167	26	marketing	marketing	NOUN
easat-3138	167	27	.	.	PUNCT
easat-3138	168	1	this	this	DET
easat-3138	168	2	philosophy	philosophy	NOUN
easat-3138	168	3	is	be	AUX
easat-3138	168	4	in	in	ADP
easat-3138	168	5	line	line	NOUN
easat-3138	168	6	with	with	ADP
easat-3138	168	7	that	that	PRON
easat-3138	168	8	of	of	ADP
easat-3138	168	9	current	current	ADJ
easat-3138	168	10	quality	quality	NOUN
easat-3138	168	11	management	management	NOUN
easat-3138	168	12	,	,	PUNCT
easat-3138	168	13	which	which	PRON
easat-3138	168	14	views	view	VERB
easat-3138	168	15	quality	quality	NOUN
easat-3138	168	16	as	as	ADP
easat-3138	168	17	everyone	everyone	PRON
easat-3138	168	18	's	's	PART
easat-3138	168	19	responsibility	responsibility	NOUN
easat-3138	168	20	inside	inside	ADP
easat-3138	168	21	an	an	DET
easat-3138	168	22	organization	organization	NOUN
easat-3138	168	23	rather	rather	ADV
easat-3138	168	24	than	than	ADP
easat-3138	168	25	the	the	DET
easat-3138	168	26	jurisdiction	jurisdiction	NOUN
easat-3138	168	27	of	of	ADP
easat-3138	168	28	a	a	DET
easat-3138	168	29	separate	separate	ADJ
easat-3138	168	30	"	"	PUNCT
easat-3138	168	31	quality	quality	NOUN
easat-3138	168	32	department	department	NOUN
easat-3138	168	33	"	"	PUNCT
easat-3138	168	34	(	(	PUNCT
easat-3138	168	35	lai	lai	PROPN
easat-3138	168	36	&	&	CCONJ
easat-3138	168	37	cheng	cheng	PROPN
easat-3138	168	38	,	,	PUNCT
easat-3138	168	39	2005	2005	NUM
easat-3138	168	40	)	)	PUNCT
easat-3138	168	41	.	.	PUNCT
easat-3138	169	1	according	accord	VERB
easat-3138	169	2	to	to	ADP
easat-3138	169	3	this	this	DET
easat-3138	169	4	view	view	NOUN
easat-3138	169	5	,	,	PUNCT
easat-3138	169	6	a	a	DET
easat-3138	169	7	company	company	NOUN
easat-3138	169	8	's	's	PART
easat-3138	169	9	social	social	ADJ
easat-3138	169	10	media	medium	NOUN
easat-3138	169	11	marketing	marketing	NOUN
easat-3138	169	12	activities	activity	NOUN
easat-3138	169	13	,	,	PUNCT
easat-3138	169	14	if	if	SCONJ
easat-3138	169	15	any	any	PRON
easat-3138	169	16	,	,	PUNCT
easat-3138	169	17	should	should	AUX
easat-3138	169	18	be	be	AUX
easat-3138	169	19	directed	direct	VERB
easat-3138	169	20	by	by	ADP
easat-3138	169	21	a	a	DET
easat-3138	169	22	director	director	NOUN
easat-3138	169	23	or	or	CCONJ
easat-3138	169	24	expert	expert	NOUN
easat-3138	169	25	rather	rather	ADV
easat-3138	169	26	than	than	SCONJ
easat-3138	169	27	carried	carry	VERB
easat-3138	169	28	out	out	ADP
easat-3138	169	29	by	by	ADP
easat-3138	169	30	an	an	DET
easat-3138	169	31	individual	individual	NOUN
easat-3138	169	32	,	,	PUNCT
easat-3138	169	33	since	since	SCONJ
easat-3138	169	34	social	social	ADJ
easat-3138	169	35	media	medium	NOUN
easat-3138	169	36	marketing	marketing	NOUN
easat-3138	169	37	is	be	AUX
easat-3138	169	38	seen	see	VERB
easat-3138	169	39	as	as	ADP
easat-3138	169	40	something	something	PRON
easat-3138	169	41	that	that	PRON
easat-3138	169	42	should	should	AUX
easat-3138	169	43	infiltrate	infiltrate	VERB
easat-3138	169	44	all	all	DET
easat-3138	169	45	processes	process	NOUN
easat-3138	169	46	and	and	CCONJ
easat-3138	169	47	departments	department	NOUN
easat-3138	169	48	.	.	PUNCT
easat-3138	170	1	at	at	ADP
easat-3138	170	2	this	this	DET
easat-3138	170	3	point	point	NOUN
easat-3138	170	4	,	,	PUNCT
easat-3138	170	5	the	the	DET
easat-3138	170	6	use	use	NOUN
easat-3138	170	7	of	of	ADP
easat-3138	170	8	social	social	ADJ
easat-3138	170	9	media	medium	NOUN
easat-3138	170	10	in	in	ADP
easat-3138	170	11	modern	modern	ADJ
easat-3138	170	12	businesses	business	NOUN
easat-3138	170	13	has	have	AUX
easat-3138	170	14	grown	grow	VERB
easat-3138	170	15	so	so	ADV
easat-3138	170	16	pervasive	pervasive	ADJ
easat-3138	170	17	that	that	SCONJ
easat-3138	170	18	a	a	DET
easat-3138	170	19	designated	designate	VERB
easat-3138	170	20	representative	representative	NOUN
easat-3138	170	21	is	be	AUX
easat-3138	170	22	no	no	ADV
easat-3138	170	23	longer	long	ADV
easat-3138	170	24	required	require	VERB
easat-3138	170	25	.	.	PUNCT
easat-3138	171	1	obviously	obviously	ADV
easat-3138	171	2	,	,	PUNCT
easat-3138	171	3	this	this	PRON
easat-3138	171	4	may	may	AUX
easat-3138	171	5	take	take	VERB
easat-3138	171	6	anywhere	anywhere	ADV
easat-3138	171	7	from	from	ADP
easat-3138	171	8	five	five	NUM
easat-3138	171	9	to	to	PART
easat-3138	171	10	10	10	NUM
easat-3138	171	11	years	year	NOUN
easat-3138	171	12	,	,	PUNCT
easat-3138	171	13	but	but	CCONJ
easat-3138	171	14	once	once	SCONJ
easat-3138	171	15	social	social	ADJ
easat-3138	171	16	media	medium	NOUN
easat-3138	171	17	has	have	AUX
easat-3138	171	18	been	be	AUX
easat-3138	171	19	integrated	integrate	VERB
easat-3138	171	20	into	into	ADP
easat-3138	171	21	the	the	DET
easat-3138	171	22	company	company	NOUN
easat-3138	171	23	's	's	PART
easat-3138	171	24	many	many	ADJ
easat-3138	171	25	departments	department	NOUN
easat-3138	171	26	,	,	PUNCT
easat-3138	171	27	there	there	PRON
easat-3138	171	28	will	will	AUX
easat-3138	171	29	be	be	AUX
easat-3138	171	30	no	no	DET
easat-3138	171	31	need	need	NOUN
easat-3138	171	32	for	for	ADP
easat-3138	171	33	a	a	DET
easat-3138	171	34	social	social	ADJ
easat-3138	171	35	media	medium	NOUN
easat-3138	171	36	expert	expert	NOUN
easat-3138	171	37	.	.	PUNCT
easat-3138	172	1	the	the	DET
easat-3138	172	2	incorporation	incorporation	NOUN
easat-3138	172	3	of	of	ADP
easat-3138	172	4	social	social	ADJ
easat-3138	172	5	media	medium	NOUN
easat-3138	172	6	into	into	ADP
easat-3138	172	7	fields	field	NOUN
easat-3138	172	8	like	like	ADP
easat-3138	172	9	[	[	PUNCT
easat-3138	172	10	customer	customer	NOUN
easat-3138	172	11	relationship	relationship	NOUN
easat-3138	172	12	management	management	NOUN
easat-3138	172	13	]	]	PUNCT
easat-3138	172	14	and	and	CCONJ
easat-3138	172	15	[	[	X
easat-3138	172	16	marketing	marketing	NOUN
easat-3138	172	17	]	]	PUNCT
easat-3138	172	18	will	will	AUX
easat-3138	172	19	become	become	VERB
easat-3138	172	20	the	the	DET
easat-3138	172	21	standard	standard	NOUN
easat-3138	172	22	.	.	PUNCT
easat-3138	173	1	when	when	SCONJ
easat-3138	173	2	i	i	PRON
easat-3138	173	3	think	think	VERB
easat-3138	173	4	of	of	ADP
easat-3138	173	5	industry	industry	NOUN
easat-3138	173	6	leaders	leader	NOUN
easat-3138	173	7	,	,	PUNCT
easat-3138	173	8	i	i	PRON
easat-3138	173	9	think	think	VERB
easat-3138	173	10	of	of	ADP
easat-3138	173	11	businesses	business	NOUN
easat-3138	173	12	where	where	SCONJ
easat-3138	173	13	employees	employee	NOUN
easat-3138	173	14	return	return	VERB
easat-3138	173	15	to	to	ADP
easat-3138	173	16	their	their	PRON
easat-3138	173	17	departments	department	NOUN
easat-3138	173	18	after	after	ADP
easat-3138	173	19	working	work	VERB
easat-3138	173	20	in	in	ADP
easat-3138	173	21	a	a	DET
easat-3138	173	22	competence	competence	NOUN
easat-3138	173	23	center	center	NOUN
easat-3138	173	24	,	,	PUNCT
easat-3138	173	25	where	where	SCONJ
easat-3138	173	26	they	they	PRON
easat-3138	173	27	may	may	AUX
easat-3138	173	28	remain	remain	VERB
easat-3138	173	29	and	and	CCONJ
easat-3138	173	30	when	when	SCONJ
easat-3138	173	31	a	a	DET
easat-3138	173	32	sufficient	sufficient	ADJ
easat-3138	173	33	amount	amount	NOUN
easat-3138	173	34	of	of	ADP
easat-3138	173	35	information	information	NOUN
easat-3138	173	36	has	have	AUX
easat-3138	173	37	been	be	AUX
easat-3138	173	38	sent	send	VERB
easat-3138	173	39	to	to	PART
easat-3138	173	40	occurs	occur	VERB
easat-3138	173	41	that	that	SCONJ
easat-3138	173	42	this	this	DET
easat-3138	173	43	new	new	ADJ
easat-3138	173	44	way	way	NOUN
easat-3138	173	45	of	of	ADP
easat-3138	173	46	doing	do	VERB
easat-3138	173	47	things	thing	NOUN
easat-3138	173	48	becomes	become	VERB
easat-3138	173	49	the	the	DET
easat-3138	173	50	norm	norm	NOUN
easat-3138	173	51	and	and	CCONJ
easat-3138	173	52	everyone	everyone	PRON
easat-3138	173	53	is	be	AUX
easat-3138	173	54	able	able	ADJ
easat-3138	173	55	to	to	PART
easat-3138	173	56	adapt	adapt	VERB
easat-3138	173	57	to	to	ADP
easat-3138	173	58	it	it	PRON
easat-3138	173	59	.	.	PUNCT
easat-3138	174	1	then	then	ADV
easat-3138	174	2	,	,	PUNCT
easat-3138	174	3	social	social	ADJ
easat-3138	174	4	media	medium	NOUN
easat-3138	174	5	management	management	NOUN
easat-3138	174	6	will	will	AUX
easat-3138	174	7	be	be	AUX
easat-3138	174	8	a	a	DET
easat-3138	174	9	core	core	NOUN
easat-3138	174	10	responsibility	responsibility	NOUN
easat-3138	174	11	,	,	PUNCT
easat-3138	174	12	eliminating	eliminate	VERB
easat-3138	174	13	the	the	DET
easat-3138	174	14	need	need	NOUN
easat-3138	174	15	for	for	ADP
easat-3138	174	16	dedicated	dedicated	ADJ
easat-3138	174	17	staff	staff	NOUN
easat-3138	174	18	.	.	PUNCT
easat-3138	175	1	in	in	ADP
easat-3138	175	2	-	-	PUNCT
easat-3138	175	3	depth	depth	NOUN
easat-3138	175	4	interview	interview	NOUN
easat-3138	175	5	with	with	ADP
easat-3138	175	6	respondent	respondent	NOUN
easat-3138	175	7	the	the	DET
easat-3138	175	8	results	result	NOUN
easat-3138	175	9	of	of	ADP
easat-3138	175	10	the	the	DET
easat-3138	175	11	online	online	ADJ
easat-3138	175	12	polls	poll	NOUN
easat-3138	175	13	show	show	VERB
easat-3138	175	14	a	a	DET
easat-3138	175	15	clear	clear	ADJ
easat-3138	175	16	preference	preference	NOUN
easat-3138	175	17	for	for	ADP
easat-3138	175	18	networks	network	NOUN
easat-3138	175	19	(	(	PUNCT
easat-3138	175	20	as	as	SCONJ
easat-3138	175	21	opposed	oppose	VERB
easat-3138	175	22	to	to	ADP
easat-3138	175	23	hierarchies	hierarchy	NOUN
easat-3138	175	24	)	)	PUNCT
easat-3138	175	25	.	.	PUNCT
easat-3138	176	1	the	the	DET
easat-3138	176	2	necessity	necessity	NOUN
easat-3138	176	3	of	of	ADP
easat-3138	176	4	"	"	PUNCT
easat-3138	176	5	flat	flat	ADJ
easat-3138	176	6	hierarchies	hierarchy	NOUN
easat-3138	176	7	"	"	PUNCT
easat-3138	176	8	was	be	AUX
easat-3138	176	9	underlined	underline	VERB
easat-3138	176	10	by	by	ADP
easat-3138	176	11	respondents	respondent	NOUN
easat-3138	176	12	,	,	PUNCT
easat-3138	176	13	and	and	CCONJ
easat-3138	176	14	they	they	PRON
easat-3138	176	15	thought	think	VERB
easat-3138	176	16	"	"	PUNCT
easat-3138	176	17	social	social	ADJ
easat-3138	176	18	media	medium	NOUN
easat-3138	176	19	works	work	VERB
easat-3138	176	20	best	good	ADJ
easat-3138	176	21	as	as	ADP
easat-3138	176	22	a	a	DET
easat-3138	176	23	cross	cross	ADJ
easat-3138	176	24	-	-	ADJ
easat-3138	176	25	departmental	departmental	ADJ
easat-3138	176	26	structure	structure	NOUN
easat-3138	176	27	"	"	PUNCT
easat-3138	176	28	(	(	PUNCT
easat-3138	176	29	respondent	respondent	NOUN
easat-3138	176	30	,	,	PUNCT
easat-3138	176	31	online	online	ADJ
easat-3138	176	32	poll	poll	NOUN
easat-3138	176	33	)	)	PUNCT
easat-3138	176	34	.	.	PUNCT
easat-3138	177	1	(	(	PUNCT
easat-3138	177	2	respondent	respondent	NOUN
easat-3138	177	3	,	,	PUNCT
easat-3138	177	4	web	web	NOUN
easat-3138	177	5	-	-	PUNCT
easat-3138	177	6	based	base	VERB
easat-3138	177	7	interview	interview	NOUN
easat-3138	177	8	)	)	PUNCT
easat-3138	177	9	.	.	PUNCT
easat-3138	178	1	from	from	ADP
easat-3138	178	2	dictatorship	dictatorship	NOUN
easat-3138	178	3	to	to	AUX
easat-3138	178	4	anarchy	anarchy	NOUN
easat-3138	178	5	in	in	ADP
easat-3138	178	6	social	social	ADJ
easat-3138	178	7	media	medium	NOUN
easat-3138	178	8	marketing	marketing	NOUN
easat-3138	178	9	.	.	PUNCT
easat-3138	179	1	fourth	fourth	ADV
easat-3138	179	2	,	,	PUNCT
easat-3138	179	3	think	think	VERB
easat-3138	179	4	at	at	ADP
easat-3138	179	5	how	how	SCONJ
easat-3138	179	6	the	the	DET
easat-3138	179	7	firm	firm	NOUN
easat-3138	179	8	handles	handle	VERB
easat-3138	179	9	social	social	ADJ
easat-3138	179	10	media	medium	NOUN
easat-3138	179	11	advertising	advertising	NOUN
easat-3138	179	12	.	.	PUNCT
easat-3138	180	1	several	several	ADJ
easat-3138	180	2	sources	source	NOUN
easat-3138	180	3	stressed	stress	VERB
easat-3138	180	4	the	the	DET
easat-3138	180	5	significance	significance	NOUN
easat-3138	180	6	of	of	ADP
easat-3138	180	7	rules	rule	NOUN
easat-3138	180	8	and	and	CCONJ
easat-3138	180	9	procedures	procedure	NOUN
easat-3138	180	10	for	for	ADP
easat-3138	180	11	workers	worker	NOUN
easat-3138	180	12	in	in	ADP
easat-3138	180	13	identifying	identify	VERB
easat-3138	180	14	who	who	PRON
easat-3138	180	15	is	be	AUX
easat-3138	180	16	authorized	authorize	VERB
easat-3138	180	17	to	to	PART
easat-3138	180	18	submit	submit	VERB
easat-3138	180	19	what	what	PRON
easat-3138	180	20	kind	kind	NOUN
easat-3138	180	21	of	of	ADP
easat-3138	180	22	material	material	NOUN
easat-3138	180	23	on	on	ADP
easat-3138	180	24	what	what	PRON
easat-3138	180	25	social	social	ADJ
easat-3138	180	26	media	medium	NOUN
easat-3138	180	27	platform	platform	NOUN
easat-3138	180	28	.	.	PUNCT
easat-3138	181	1	the	the	DET
easat-3138	181	2	two	two	NUM
easat-3138	181	3	ends	end	NOUN
easat-3138	181	4	of	of	ADP
easat-3138	181	5	the	the	DET
easat-3138	181	6	spectrum	spectrum	NOUN
easat-3138	181	7	,	,	PUNCT
easat-3138	181	8	autocracy	autocracy	NOUN
easat-3138	181	9	and	and	CCONJ
easat-3138	181	10	anarchy	anarchy	NOUN
easat-3138	181	11	,	,	PUNCT
easat-3138	181	12	are	be	AUX
easat-3138	181	13	suggested	suggest	VERB
easat-3138	181	14	by	by	ADP
easat-3138	181	15	the	the	DET
easat-3138	181	16	range	range	NOUN
easat-3138	181	17	of	of	ADP
easat-3138	181	18	alternatives	alternative	NOUN
easat-3138	181	19	.	.	PUNCT
easat-3138	182	1	control	control	NOUN
easat-3138	182	2	over	over	ADP
easat-3138	182	3	social	social	ADJ
easat-3138	182	4	media	medium	NOUN
easat-3138	182	5	in	in	ADP
easat-3138	182	6	an	an	DET
easat-3138	182	7	autocracy	autocracy	NOUN
easat-3138	182	8	is	be	AUX
easat-3138	182	9	vested	vest	VERB
easat-3138	182	10	in	in	ADP
easat-3138	182	11	a	a	DET
easat-3138	182	12	single	single	ADJ
easat-3138	182	13	agency	agency	NOUN
easat-3138	182	14	.	.	PUNCT
easat-3138	183	1	in	in	ADP
easat-3138	183	2	contrast	contrast	NOUN
easat-3138	183	3	,	,	PUNCT
easat-3138	183	4	anarchy	anarchy	NOUN
easat-3138	183	5	is	be	AUX
easat-3138	183	6	exemplified	exemplify	VERB
easat-3138	183	7	by	by	ADP
easat-3138	183	8	a	a	DET
easat-3138	183	9	"	"	PUNCT
easat-3138	183	10	let	let	VERB
easat-3138	183	11	it	it	PRON
easat-3138	183	12	all	all	PRON
easat-3138	183	13	hang	hang	VERB
easat-3138	183	14	out	out	ADP
easat-3138	183	15	"	"	PUNCT
easat-3138	183	16	attitude	attitude	NOUN
easat-3138	183	17	in	in	ADP
easat-3138	183	18	which	which	PRON
easat-3138	183	19	no	no	DET
easat-3138	183	20	such	such	ADJ
easat-3138	183	21	regulations	regulation	NOUN
easat-3138	183	22	are	be	AUX
easat-3138	183	23	in	in	ADP
easat-3138	183	24	place	place	NOUN
easat-3138	183	25	and	and	CCONJ
easat-3138	183	26	divisions	division	NOUN
easat-3138	183	27	/	/	SYM
easat-3138	183	28	employees	employee	NOUN
easat-3138	183	29	are	be	AUX
easat-3138	183	30	allowed	allow	VERB
easat-3138	183	31	to	to	PART
easat-3138	183	32	interact	interact	VERB
easat-3138	183	33	on	on	ADP
easat-3138	183	34	social	social	ADJ
easat-3138	183	35	media	medium	NOUN
easat-3138	183	36	sites	site	NOUN
easat-3138	183	37	as	as	SCONJ
easat-3138	183	38	they	they	PRON
easat-3138	183	39	see	see	VERB
easat-3138	183	40	fit	fit	ADJ
easat-3138	183	41	.	.	PUNCT
easat-3138	184	1	clear	clear	ADJ
easat-3138	184	2	social	social	ADJ
easat-3138	184	3	media	medium	NOUN
easat-3138	184	4	standards	standard	NOUN
easat-3138	184	5	become	become	VERB
easat-3138	184	6	more	more	ADV
easat-3138	184	7	critical	critical	ADJ
easat-3138	184	8	when	when	SCONJ
easat-3138	184	9	an	an	DET
easat-3138	184	10	organization	organization	NOUN
easat-3138	184	11	's	's	PART
easat-3138	184	12	culture	culture	NOUN
easat-3138	184	13	and	and	CCONJ
easat-3138	184	14	structure	structure	NOUN
easat-3138	184	15	become	become	VERB
easat-3138	184	16	more	more	ADV
easat-3138	184	17	transparent	transparent	ADJ
easat-3138	184	18	.	.	PUNCT
easat-3138	185	1	companies	company	NOUN
easat-3138	185	2	placed	place	VERB
easat-3138	185	3	further	far	ADV
easat-3138	185	4	toward	toward	ADP
easat-3138	185	5	the	the	DET
easat-3138	185	6	network	network	NOUN
easat-3138	185	7	end	end	NOUN
easat-3138	185	8	of	of	ADP
easat-3138	185	9	the	the	DET
easat-3138	185	10	social	social	ADJ
easat-3138	185	11	media	media	NOUN
easat-3138	185	12	marketing	marketing	NOUN
easat-3138	185	13	hierarchy	hierarchy	NOUN
easat-3138	185	14	may	may	AUX
easat-3138	185	15	not	not	PART
easat-3138	185	16	need	need	VERB
easat-3138	185	17	quite	quite	ADV
easat-3138	185	18	as	as	ADV
easat-3138	185	19	specific	specific	ADJ
easat-3138	185	20	of	of	ADP
easat-3138	185	21	guidelines	guideline	NOUN
easat-3138	185	22	(	(	PUNCT
easat-3138	185	23	i.e.	i.e.	X
easat-3138	185	24	,	,	PUNCT
easat-3138	185	25	in	in	ADP
easat-3138	185	26	which	which	PRON
easat-3138	185	27	every	every	DET
easat-3138	185	28	employee	employee	NOUN
easat-3138	185	29	in	in	ADP
easat-3138	185	30	any	any	DET
easat-3138	185	31	department	department	NOUN
easat-3138	185	32	,	,	PUNCT
easat-3138	185	33	rather	rather	ADV
easat-3138	185	34	than	than	ADP
easat-3138	185	35	a	a	DET
easat-3138	185	36	single	single	ADJ
easat-3138	185	37	person	person	NOUN
easat-3138	185	38	or	or	CCONJ
easat-3138	185	39	department	department	NOUN
easat-3138	185	40	,	,	PUNCT
easat-3138	185	41	may	may	AUX
easat-3138	185	42	execute	execute	VERB
easat-3138	185	43	social	social	ADJ
easat-3138	185	44	media	medium	NOUN
easat-3138	185	45	marketing	marketing	NOUN
easat-3138	185	46	)	)	PUNCT
easat-3138	185	47	.	.	PUNCT
easat-3138	186	1	the	the	DET
easat-3138	186	2	interviews	interview	NOUN
easat-3138	186	3	also	also	ADV
easat-3138	186	4	revealed	reveal	VERB
easat-3138	186	5	a	a	DET
easat-3138	186	6	paradox	paradox	NOUN
easat-3138	186	7	in	in	ADP
easat-3138	186	8	social	social	ADJ
easat-3138	186	9	media	medium	NOUN
easat-3138	186	10	marketing	marketing	NOUN
easat-3138	186	11	governance	governance	NOUN
easat-3138	186	12	:	:	PUNCT
easat-3138	186	13	the	the	DET
easat-3138	186	14	need	need	NOUN
easat-3138	186	15	for	for	ADP
easat-3138	186	16	rules	rule	NOUN
easat-3138	186	17	and	and	CCONJ
easat-3138	186	18	standards	standard	NOUN
easat-3138	186	19	from	from	ADP
easat-3138	186	20	upper	upper	ADJ
easat-3138	186	21	management	management	NOUN
easat-3138	186	22	is	be	AUX
easat-3138	186	23	inversely	inversely	ADV
easat-3138	186	24	proportional	proportional	ADJ
easat-3138	186	25	to	to	ADP
easat-3138	186	26	the	the	DET
easat-3138	186	27	number	number	NOUN
easat-3138	186	28	of	of	ADP
easat-3138	186	29	employees	employee	NOUN
easat-3138	186	30	permitted	permit	VERB
easat-3138	186	31	to	to	PART
easat-3138	186	32	conduct	conduct	VERB
easat-3138	186	33	social	social	ADJ
easat-3138	186	34	media	medium	NOUN
easat-3138	186	35	communication	communication	NOUN
easat-3138	186	36	.	.	PUNCT
easat-3138	187	1	they	they	PRON
easat-3138	187	2	also	also	ADV
easat-3138	187	3	spoke	speak	VERB
easat-3138	187	4	about	about	ADP
easat-3138	187	5	how	how	SCONJ
easat-3138	187	6	firms	firm	NOUN
easat-3138	187	7	might	might	AUX
easat-3138	187	8	encourage	encourage	VERB
easat-3138	187	9	the	the	DET
easat-3138	187	10	internalization	internalization	NOUN
easat-3138	187	11	of	of	ADP
easat-3138	187	12	social	social	ADJ
easat-3138	187	13	media	medium	NOUN
easat-3138	187	14	policies	policy	NOUN
easat-3138	187	15	by	by	ADP
easat-3138	187	16	incorporating	incorporate	VERB
easat-3138	187	17	workers	worker	NOUN
easat-3138	187	18	in	in	ADP
easat-3138	187	19	the	the	DET
easat-3138	187	20	policy	policy	NOUN
easat-3138	187	21	-	-	PUNCT
easat-3138	187	22	making	make	VERB
easat-3138	187	23	process	process	NOUN
easat-3138	187	24	from	from	ADP
easat-3138	187	25	the	the	DET
easat-3138	187	26	beginning	beginning	NOUN
easat-3138	187	27	(	(	PUNCT
easat-3138	187	28	vs.	vs.	ADP
easat-3138	187	29	a	a	DET
easat-3138	187	30	mere	mere	ADJ
easat-3138	187	31	acceptance	acceptance	NOUN
easat-3138	187	32	)	)	PUNCT
easat-3138	187	33	.	.	PUNCT
easat-3138	188	1	the	the	DET
easat-3138	188	2	organization	organization	NOUN
easat-3138	188	3	has	have	VERB
easat-3138	188	4	to	to	PART
easat-3138	188	5	establish	establish	VERB
easat-3138	188	6	social	social	ADJ
easat-3138	188	7	media	medium	NOUN
easat-3138	188	8	standards	standard	NOUN
easat-3138	188	9	that	that	PRON
easat-3138	188	10	spell	spell	VERB
easat-3138	188	11	out	out	ADP
easat-3138	188	12	ground	ground	NOUN
easat-3138	188	13	rules	rule	NOUN
easat-3138	188	14	and	and	CCONJ
easat-3138	188	15	outline	outline	NOUN
easat-3138	188	16	consequences	consequence	NOUN
easat-3138	188	17	for	for	ADP
easat-3138	188	18	employees	employee	NOUN
easat-3138	188	19	who	who	PRON
easat-3138	188	20	violate	violate	VERB
easat-3138	188	21	them	they	PRON
easat-3138	188	22	.	.	PUNCT
easat-3138	189	1	without	without	ADP
easat-3138	189	2	a	a	DET
easat-3138	189	3	clear	clear	ADJ
easat-3138	189	4	definition	definition	NOUN
easat-3138	189	5	of	of	ADP
easat-3138	189	6	what	what	PRON
easat-3138	189	7	constitutes	constitute	VERB
easat-3138	189	8	"	"	PUNCT
easat-3138	189	9	willful	willful	ADJ
easat-3138	189	10	misconduct	misconduct	NOUN
easat-3138	189	11	,	,	PUNCT
easat-3138	189	12	"	"	PUNCT
easat-3138	189	13	it	it	PRON
easat-3138	189	14	will	will	AUX
easat-3138	189	15	be	be	AUX
easat-3138	189	16	impossible	impossible	ADJ
easat-3138	189	17	to	to	PART
easat-3138	189	18	determine	determine	VERB
easat-3138	189	19	the	the	DET
easat-3138	189	20	repercussions	repercussion	NOUN
easat-3138	189	21	of	of	ADP
easat-3138	189	22	an	an	DET
easat-3138	189	23	employee	employee	NOUN
easat-3138	189	24	's	's	PART
easat-3138	189	25	actions	action	NOUN
easat-3138	189	26	.	.	PUNCT
easat-3138	190	1	it	it	PRON
easat-3138	190	2	's	be	AUX
easat-3138	190	3	a	a	DET
easat-3138	190	4	different	different	ADJ
easat-3138	190	5	story	story	NOUN
easat-3138	190	6	if	if	SCONJ
easat-3138	190	7	they	they	PRON
easat-3138	190	8	signed	sign	VERB
easat-3138	190	9	an	an	DET
easat-3138	190	10	agreement	agreement	NOUN
easat-3138	190	11	acknowledging	acknowledge	VERB
easat-3138	190	12	the	the	DET
easat-3138	190	13	rules	rule	NOUN
easat-3138	190	14	as	as	ADP
easat-3138	190	15	part	part	NOUN
easat-3138	190	16	of	of	ADP
easat-3138	190	17	the	the	DET
easat-3138	190	18	hiring	hire	VERB
easat-3138	190	19	process	process	NOUN
easat-3138	190	20	.	.	PUNCT
easat-3138	191	1	this	this	PRON
easat-3138	191	2	is	be	AUX
easat-3138	191	3	n't	not	PART
easat-3138	191	4	done	do	VERB
easat-3138	191	5	maliciously	maliciously	ADV
easat-3138	191	6	,	,	PUNCT
easat-3138	191	7	but	but	CCONJ
easat-3138	191	8	employers	employer	NOUN
easat-3138	191	9	need	need	VERB
easat-3138	191	10	to	to	PART
easat-3138	191	11	protect	protect	VERB
easat-3138	191	12	themselves	themselves	PRON
easat-3138	191	13	from	from	ADP
easat-3138	191	14	what	what	PRON
easat-3138	191	15	workers	worker	NOUN
easat-3138	191	16	post	post	VERB
easat-3138	191	17	online	online	ADV
easat-3138	191	18	about	about	ADP
easat-3138	191	19	the	the	DET
easat-3138	191	20	organization	organization	NOUN
easat-3138	191	21	.	.	PUNCT
easat-3138	192	1	(	(	PUNCT
easat-3138	192	2	extensive	extensive	ADJ
easat-3138	192	3	interview	interview	NOUN
easat-3138	192	4	with	with	ADP
easat-3138	192	5	respondent	respondent	NOUN
easat-3138	192	6	)	)	PUNCT
easat-3138	192	7	the	the	DET
easat-3138	192	8	need	need	NOUN
easat-3138	192	9	of	of	ADP
easat-3138	192	10	educating	educate	VERB
easat-3138	192	11	personnel	personnel	NOUN
easat-3138	192	12	to	to	PART
easat-3138	192	13	increase	increase	VERB
easat-3138	192	14	the	the	DET
easat-3138	192	15	efficacy	efficacy	NOUN
easat-3138	192	16	of	of	ADP
easat-3138	192	17	social	social	ADJ
easat-3138	192	18	media	medium	NOUN
easat-3138	192	19	rules	rule	NOUN
easat-3138	192	20	was	be	AUX
easat-3138	192	21	also	also	ADV
easat-3138	192	22	stressed	stress	VERB
easat-3138	192	23	by	by	ADP
easat-3138	192	24	the	the	DET
easat-3138	192	25	sources	source	NOUN
easat-3138	192	26	.	.	PUNCT
easat-3138	193	1	in	in	ADP
easat-3138	193	2	spite	spite	NOUN
easat-3138	193	3	of	of	ADP
easat-3138	193	4	moving	move	VERB
easat-3138	193	5	closer	close	ADV
easat-3138	193	6	to	to	ADP
easat-3138	193	7	the	the	DET
easat-3138	193	8	autocracy	autocracy	NOUN
easat-3138	193	9	pole	pole	NOUN
easat-3138	193	10	on	on	ADP
easat-3138	193	11	the	the	DET
easat-3138	193	12	social	social	ADJ
easat-3138	193	13	media	media	NOUN
easat-3138	193	14	marketing	marketing	NOUN
easat-3138	193	15	governance	governance	NOUN
easat-3138	193	16	dimension	dimension	NOUN
easat-3138	193	17	,	,	PUNCT
easat-3138	193	18	informants	informant	NOUN
easat-3138	193	19	agreed	agree	VERB
easat-3138	193	20	that	that	SCONJ
easat-3138	193	21	the	the	DET
easat-3138	193	22	quality	quality	NOUN
easat-3138	193	23	and	and	CCONJ
easat-3138	193	24	professionalism	professionalism	NOUN
easat-3138	193	25	of	of	ADP
easat-3138	193	26	social	social	ADJ
easat-3138	193	27	media	medium	NOUN
easat-3138	193	28	marketing	marketing	NOUN
easat-3138	193	29	would	would	AUX
easat-3138	193	30	5157	5157	NUM
easat-3138	193	31	edelweiss	edelweiss	PROPN
easat-3138	193	32	applied	apply	VERB
easat-3138	193	33	science	science	NOUN
easat-3138	193	34	and	and	CCONJ
easat-3138	193	35	technology	technology	NOUN
easat-3138	193	36	issn	issn	PROPN
easat-3138	193	37	:	:	PUNCT
easat-3138	193	38	2576	2576	NUM
easat-3138	193	39	-	-	SYM
easat-3138	193	40	8484	8484	NUM
easat-3138	193	41	vol	vol	NOUN
easat-3138	193	42	.	.	PROPN
easat-3138	193	43	8	8	NUM
easat-3138	193	44	,	,	PUNCT
easat-3138	193	45	no	no	INTJ
easat-3138	193	46	.	.	NOUN
easat-3138	194	1	6	6	NUM
easat-3138	194	2	:	:	SYM
easat-3138	194	3	5150	5150	NUM
easat-3138	194	4	-	-	SYM
easat-3138	194	5	5160	5160	NUM
easat-3138	194	6	,	,	PUNCT
easat-3138	194	7	2024	2024	NUM
easat-3138	194	8	doi	doi	NOUN
easat-3138	194	9	:	:	PUNCT
easat-3138	194	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	194	11	©	©	ADP
easat-3138	194	12	2024	2024	NUM
easat-3138	194	13	by	by	ADP
easat-3138	194	14	the	the	DET
easat-3138	194	15	authors	author	NOUN
easat-3138	194	16	;	;	PUNCT
easat-3138	194	17	licensee	licensee	PROPN
easat-3138	194	18	learning	learn	VERB
easat-3138	194	19	gate	gate	NOUN
easat-3138	194	20	decline	decline	NOUN
easat-3138	194	21	without	without	ADP
easat-3138	194	22	proper	proper	ADJ
easat-3138	194	23	training	training	NOUN
easat-3138	194	24	.	.	PUNCT
easat-3138	195	1	the	the	DET
easat-3138	195	2	ability	ability	NOUN
easat-3138	195	3	to	to	PART
easat-3138	195	4	make	make	VERB
easat-3138	195	5	independent	independent	ADJ
easat-3138	195	6	judgments	judgment	NOUN
easat-3138	195	7	based	base	VERB
easat-3138	195	8	on	on	ADP
easat-3138	195	9	one	one	NUM
easat-3138	195	10	's	's	PART
easat-3138	195	11	understanding	understanding	NOUN
easat-3138	195	12	of	of	ADP
easat-3138	195	13	the	the	DET
easat-3138	195	14	company	company	NOUN
easat-3138	195	15	's	's	PART
easat-3138	195	16	operations	operation	NOUN
easat-3138	195	17	was	be	AUX
easat-3138	195	18	cited	cite	VERB
easat-3138	195	19	as	as	ADP
easat-3138	195	20	a	a	DET
easat-3138	195	21	potential	potential	ADJ
easat-3138	195	22	benefit	benefit	NOUN
easat-3138	195	23	of	of	ADP
easat-3138	195	24	training	training	NOUN
easat-3138	195	25	by	by	ADP
easat-3138	195	26	a	a	DET
easat-3138	195	27	source	source	NOUN
easat-3138	195	28	.	.	PUNCT
easat-3138	196	1	there	there	PRON
easat-3138	196	2	does	do	AUX
easat-3138	196	3	n't	not	PART
easat-3138	196	4	seem	seem	VERB
easat-3138	196	5	to	to	PART
easat-3138	196	6	be	be	AUX
easat-3138	196	7	an	an	DET
easat-3138	196	8	issue	issue	NOUN
easat-3138	196	9	with	with	ADP
easat-3138	196	10	training	training	NOUN
easat-3138	196	11	in	in	ADP
easat-3138	196	12	the	the	DET
easat-3138	196	13	service	service	NOUN
easat-3138	196	14	industry	industry	NOUN
easat-3138	196	15	.	.	PUNCT
easat-3138	197	1	therefore	therefore	ADV
easat-3138	197	2	,	,	PUNCT
easat-3138	197	3	making	make	VERB
easat-3138	197	4	sure	sure	ADJ
easat-3138	197	5	customers	customer	NOUN
easat-3138	197	6	are	be	AUX
easat-3138	197	7	happy	happy	ADJ
easat-3138	197	8	should	should	AUX
easat-3138	197	9	be	be	AUX
easat-3138	197	10	standard	standard	ADJ
easat-3138	197	11	practice	practice	NOUN
easat-3138	197	12	.	.	PUNCT
easat-3138	198	1	the	the	DET
easat-3138	198	2	service	service	NOUN
easat-3138	198	3	worker	worker	NOUN
easat-3138	198	4	's	's	PART
easat-3138	198	5	ability	ability	NOUN
easat-3138	198	6	to	to	PART
easat-3138	198	7	be	be	AUX
easat-3138	198	8	"	"	PUNCT
easat-3138	198	9	themselves	themselves	PRON
easat-3138	198	10	"	"	PUNCT
easat-3138	198	11	at	at	ADP
easat-3138	198	12	work	work	NOUN
easat-3138	198	13	is	be	AUX
easat-3138	198	14	restored	restore	VERB
easat-3138	198	15	if	if	SCONJ
easat-3138	198	16	the	the	DET
easat-3138	198	17	service	service	NOUN
easat-3138	198	18	organization	organization	NOUN
easat-3138	198	19	strives	strive	VERB
easat-3138	198	20	for	for	ADP
easat-3138	198	21	openness	openness	NOUN
easat-3138	198	22	and	and	CCONJ
easat-3138	198	23	transparency	transparency	NOUN
easat-3138	198	24	.	.	PUNCT
easat-3138	199	1	(	(	PUNCT
easat-3138	199	2	extensive	extensive	ADJ
easat-3138	199	3	interview	interview	NOUN
easat-3138	199	4	with	with	ADP
easat-3138	199	5	respondent	respondent	NOUN
easat-3138	199	6	)	)	PUNCT
easat-3138	199	7	5	5	NUM
easat-3138	199	8	.	.	X
easat-3138	199	9	discussion	discussion	NOUN
easat-3138	199	10	and	and	CCONJ
easat-3138	199	11	implications	implication	NOUN
easat-3138	199	12	this	this	DET
easat-3138	199	13	research	research	NOUN
easat-3138	199	14	seeks	seek	VERB
easat-3138	199	15	to	to	PART
easat-3138	199	16	address	address	VERB
easat-3138	199	17	the	the	DET
easat-3138	199	18	need	need	NOUN
easat-3138	199	19	for	for	ADP
easat-3138	199	20	a	a	DET
easat-3138	199	21	complete	complete	ADJ
easat-3138	199	22	approach	approach	NOUN
easat-3138	199	23	to	to	ADP
easat-3138	199	24	marketing	market	VERB
easat-3138	199	25	through	through	ADP
easat-3138	199	26	social	social	ADJ
easat-3138	199	27	media	medium	NOUN
easat-3138	199	28	.	.	PUNCT
easat-3138	200	1	strategic	strategic	ADJ
easat-3138	200	2	client	client	NOUN
easat-3138	200	3	relationship	relationship	NOUN
easat-3138	200	4	management	management	NOUN
easat-3138	200	5	(	(	PUNCT
easat-3138	200	6	e.g.	e.g.	ADV
easat-3138	200	7	,	,	PUNCT
easat-3138	200	8	payne	payne	PROPN
easat-3138	200	9	&	&	CCONJ
easat-3138	200	10	frow	frow	PROPN
easat-3138	200	11	,	,	PUNCT
easat-3138	200	12	2005	2005	NUM
easat-3138	200	13	)	)	PUNCT
easat-3138	200	14	and	and	CCONJ
easat-3138	200	15	marketing	marketing	NOUN
easat-3138	200	16	infrastructure	infrastructure	NOUN
easat-3138	200	17	are	be	AUX
easat-3138	200	18	only	only	ADV
easat-3138	200	19	two	two	NUM
easat-3138	200	20	examples	example	NOUN
easat-3138	200	21	of	of	ADP
easat-3138	200	22	the	the	DET
easat-3138	200	23	many	many	ADJ
easat-3138	200	24	areas	area	NOUN
easat-3138	200	25	where	where	SCONJ
easat-3138	200	26	marketing	marketing	NOUN
easat-3138	200	27	theory	theory	NOUN
easat-3138	200	28	and	and	CCONJ
easat-3138	200	29	practice	practice	NOUN
easat-3138	200	30	provide	provide	VERB
easat-3138	200	31	a	a	DET
easat-3138	200	32	variety	variety	NOUN
easat-3138	200	33	of	of	ADP
easat-3138	200	34	approaches	approach	NOUN
easat-3138	200	35	to	to	ADP
easat-3138	200	36	addressing	address	VERB
easat-3138	200	37	the	the	DET
easat-3138	200	38	challenges	challenge	NOUN
easat-3138	200	39	they	they	PRON
easat-3138	200	40	bring	bring	VERB
easat-3138	200	41	(	(	PUNCT
easat-3138	200	42	workman	workman	NOUN
easat-3138	200	43	,	,	PUNCT
easat-3138	200	44	homburg	homburg	PROPN
easat-3138	200	45	,	,	PUNCT
easat-3138	200	46	&	&	CCONJ
easat-3138	200	47	gruner	gruner	PROPN
easat-3138	200	48	,	,	PUNCT
easat-3138	200	49	1998	1998	NUM
easat-3138	200	50	)	)	PUNCT
easat-3138	200	51	.	.	PUNCT
easat-3138	201	1	however	however	ADV
easat-3138	201	2	,	,	PUNCT
easat-3138	201	3	few	few	ADJ
easat-3138	201	4	pieces	piece	NOUN
easat-3138	201	5	discuss	discuss	VERB
easat-3138	201	6	social	social	ADJ
easat-3138	201	7	media	medium	NOUN
easat-3138	201	8	marketing	marketing	NOUN
easat-3138	201	9	on	on	ADP
easat-3138	201	10	a	a	DET
easat-3138	201	11	strategic	strategic	ADJ
easat-3138	201	12	level	level	NOUN
easat-3138	201	13	,	,	PUNCT
easat-3138	201	14	and	and	CCONJ
easat-3138	201	15	none	none	NOUN
easat-3138	201	16	provide	provide	VERB
easat-3138	201	17	a	a	DET
easat-3138	201	18	comprehensive	comprehensive	ADJ
easat-3138	201	19	social	social	ADJ
easat-3138	201	20	media	medium	NOUN
easat-3138	201	21	marketing	marketing	NOUN
easat-3138	201	22	framework	framework	NOUN
easat-3138	201	23	.	.	PUNCT
easat-3138	202	1	unlike	unlike	ADP
easat-3138	202	2	other	other	ADJ
easat-3138	202	3	studies	study	NOUN
easat-3138	202	4	on	on	ADP
easat-3138	202	5	social	social	ADJ
easat-3138	202	6	media	medium	NOUN
easat-3138	202	7	marketing	marketing	NOUN
easat-3138	202	8	,	,	PUNCT
easat-3138	202	9	which	which	PRON
easat-3138	202	10	have	have	AUX
easat-3138	202	11	looked	look	VERB
easat-3138	202	12	at	at	ADP
easat-3138	202	13	the	the	DET
easat-3138	202	14	topic	topic	NOUN
easat-3138	202	15	exclusively	exclusively	ADV
easat-3138	202	16	through	through	ADP
easat-3138	202	17	the	the	DET
easat-3138	202	18	prism	prism	NOUN
easat-3138	202	19	of	of	ADP
easat-3138	202	20	a	a	DET
easat-3138	202	21	single	single	ADJ
easat-3138	202	22	marketing	marketing	NOUN
easat-3138	202	23	issue	issue	NOUN
easat-3138	202	24	,	,	PUNCT
easat-3138	202	25	this	this	DET
easat-3138	202	26	one	one	NOUN
easat-3138	202	27	takes	take	VERB
easat-3138	202	28	a	a	DET
easat-3138	202	29	more	more	ADV
easat-3138	202	30	holistic	holistic	ADJ
easat-3138	202	31	approach	approach	NOUN
easat-3138	202	32	.	.	PUNCT
easat-3138	203	1	the	the	DET
easat-3138	203	2	results	result	NOUN
easat-3138	203	3	of	of	ADP
easat-3138	203	4	this	this	DET
easat-3138	203	5	research	research	NOUN
easat-3138	203	6	point	point	NOUN
easat-3138	203	7	to	to	ADP
easat-3138	203	8	four	four	NUM
easat-3138	203	9	overarching	overarching	ADJ
easat-3138	203	10	dimensions	dimension	NOUN
easat-3138	203	11	of	of	ADP
easat-3138	203	12	social	social	ADJ
easat-3138	203	13	media	medium	NOUN
easat-3138	203	14	marketing	marketing	NOUN
easat-3138	203	15	that	that	SCONJ
easat-3138	203	16	companies	company	NOUN
easat-3138	203	17	should	should	AUX
easat-3138	203	18	take	take	VERB
easat-3138	203	19	into	into	ADP
easat-3138	203	20	account	account	NOUN
easat-3138	203	21	when	when	SCONJ
easat-3138	203	22	developing	develop	VERB
easat-3138	203	23	or	or	CCONJ
easat-3138	203	24	supervising	supervise	VERB
easat-3138	203	25	their	their	PRON
easat-3138	203	26	strategic	strategic	ADJ
easat-3138	203	27	approach	approach	NOUN
easat-3138	203	28	to	to	ADP
easat-3138	203	29	social	social	ADJ
easat-3138	203	30	media	medium	NOUN
easat-3138	203	31	marketing	marketing	NOUN
easat-3138	203	32	(	(	PUNCT
easat-3138	203	33	e.g.	e.g.	ADV
easat-3138	203	34	fong	fong	PROPN
easat-3138	203	35	&	&	CCONJ
easat-3138	203	36	burton	burton	PROPN
easat-3138	203	37	,	,	PUNCT
easat-3138	203	38	2008	2008	NUM
easat-3138	203	39	;	;	PUNCT
easat-3138	203	40	kim	kim	PROPN
easat-3138	203	41	&	&	CCONJ
easat-3138	203	42	ko	ko	PROPN
easat-3138	203	43	,	,	PUNCT
easat-3138	203	44	2012	2012	NUM
easat-3138	203	45	;	;	PUNCT
easat-3138	203	46	kumar	kumar	PROPN
easat-3138	203	47	et	et	PROPN
easat-3138	203	48	al	al	PROPN
easat-3138	203	49	.	.	PROPN
easat-3138	203	50	,	,	PUNCT
easat-3138	203	51	2016	2016	NUM
easat-3138	203	52	)	)	PUNCT
easat-3138	203	53	or	or	CCONJ
easat-3138	203	54	when	when	SCONJ
easat-3138	203	55	concentrating	concentrate	VERB
easat-3138	203	56	on	on	ADP
easat-3138	203	57	their	their	PRON
easat-3138	203	58	customers	customer	NOUN
easat-3138	203	59	and	and	CCONJ
easat-3138	203	60	their	their	PRON
easat-3138	203	61	means	mean	NOUN
easat-3138	203	62	of	of	ADP
easat-3138	203	63	communication	communication	NOUN
easat-3138	203	64	(	(	PUNCT
easat-3138	203	65	e.g.	e.g.	ADV
easat-3138	203	66	chang	chang	PROPN
easat-3138	203	67	et	et	PROPN
easat-3138	203	68	al	al	PROPN
easat-3138	203	69	.	.	PROPN
easat-3138	203	70	,	,	PUNCT
easat-3138	203	71	2015	2015	NUM
easat-3138	203	72	)	)	PUNCT
easat-3138	203	73	.	.	PUNCT
easat-3138	204	1	the	the	DET
easat-3138	204	2	results	result	NOUN
easat-3138	204	3	show	show	VERB
easat-3138	204	4	that	that	SCONJ
easat-3138	204	5	these	these	DET
easat-3138	204	6	factors	factor	NOUN
easat-3138	204	7	are	be	AUX
easat-3138	204	8	interconnected	interconnect	VERB
easat-3138	204	9	,	,	PUNCT
easat-3138	204	10	thus	thus	ADV
easat-3138	204	11	businesses	business	NOUN
easat-3138	204	12	should	should	AUX
easat-3138	204	13	work	work	VERB
easat-3138	204	14	to	to	PART
easat-3138	204	15	establish	establish	VERB
easat-3138	204	16	a	a	DET
easat-3138	204	17	holistic	holistic	ADJ
easat-3138	204	18	stance	stance	NOUN
easat-3138	204	19	across	across	ADP
easat-3138	204	20	all	all	DET
easat-3138	204	21	four	four	NUM
easat-3138	204	22	dimensions	dimension	NOUN
easat-3138	204	23	rather	rather	ADV
easat-3138	204	24	than	than	ADP
easat-3138	204	25	focusing	focus	VERB
easat-3138	204	26	on	on	ADP
easat-3138	204	27	just	just	ADV
easat-3138	204	28	one	one	NUM
easat-3138	204	29	of	of	ADP
easat-3138	204	30	them	they	PRON
easat-3138	204	31	in	in	ADP
easat-3138	204	32	isolation	isolation	NOUN
easat-3138	204	33	.	.	PUNCT
easat-3138	205	1	a	a	DET
easat-3138	205	2	revised	revise	VERB
easat-3138	205	3	concept	concept	NOUN
easat-3138	205	4	of	of	ADP
easat-3138	205	5	online	online	ADJ
easat-3138	205	6	promotion	promotion	NOUN
easat-3138	205	7	through	through	ADP
easat-3138	205	8	social	social	ADJ
easat-3138	205	9	media	medium	NOUN
easat-3138	205	10	.	.	PUNCT
easat-3138	206	1	the	the	DET
easat-3138	206	2	findings	finding	NOUN
easat-3138	206	3	of	of	ADP
easat-3138	206	4	this	this	DET
easat-3138	206	5	research	research	NOUN
easat-3138	206	6	provide	provide	VERB
easat-3138	206	7	a	a	DET
easat-3138	206	8	new	new	ADJ
easat-3138	206	9	perspective	perspective	NOUN
easat-3138	206	10	on	on	ADP
easat-3138	206	11	advertising	advertising	NOUN
easat-3138	206	12	on	on	ADP
easat-3138	206	13	social	social	ADJ
easat-3138	206	14	media	medium	NOUN
easat-3138	206	15	:	:	PUNCT
easat-3138	206	16	social	social	ADJ
easat-3138	206	17	media	medium	NOUN
easat-3138	206	18	marketing	marketing	NOUN
easat-3138	206	19	is	be	AUX
easat-3138	206	20	a	a	DET
easat-3138	206	21	concept	concept	NOUN
easat-3138	206	22	that	that	PRON
easat-3138	206	23	transcends	transcend	VERB
easat-3138	206	24	traditional	traditional	ADJ
easat-3138	206	25	marketing	marketing	NOUN
easat-3138	206	26	and	and	CCONJ
easat-3138	206	27	advertising	advertising	NOUN
easat-3138	206	28	by	by	ADP
easat-3138	206	29	using	use	VERB
easat-3138	206	30	social	social	ADJ
easat-3138	206	31	media	medium	NOUN
easat-3138	206	32	(	(	PUNCT
easat-3138	206	33	in	in	ADP
easat-3138	206	34	combination	combination	NOUN
easat-3138	206	35	with	with	ADP
easat-3138	206	36	other	other	ADJ
easat-3138	206	37	communications	communication	NOUN
easat-3138	206	38	channels	channel	NOUN
easat-3138	206	39	)	)	PUNCT
easat-3138	206	40	to	to	PART
easat-3138	206	41	provide	provide	VERB
easat-3138	206	42	value	value	NOUN
easat-3138	206	43	for	for	ADP
easat-3138	206	44	an	an	DET
easat-3138	206	45	organization	organization	NOUN
easat-3138	206	46	's	's	PART
easat-3138	206	47	customers	customer	NOUN
easat-3138	206	48	and	and	CCONJ
easat-3138	206	49	clients	client	NOUN
easat-3138	206	50	.	.	PUNCT
easat-3138	207	1	business	business	NOUN
easat-3138	207	2	decisions	decision	NOUN
easat-3138	207	3	about	about	ADP
easat-3138	207	4	social	social	ADJ
easat-3138	207	5	media	medium	NOUN
easat-3138	207	6	marketing	marketing	NOUN
easat-3138	207	7	's	's	PART
easat-3138	207	8	depth	depth	NOUN
easat-3138	207	9	(	(	PUNCT
easat-3138	207	10	from	from	ADP
easat-3138	207	11	traditionalists	traditionalist	NOUN
easat-3138	207	12	to	to	ADP
easat-3138	207	13	progressives	progressive	NOUN
easat-3138	207	14	)	)	PUNCT
easat-3138	207	15	,	,	PUNCT
easat-3138	207	16	breadth	breadth	NOUN
easat-3138	207	17	(	(	PUNCT
easat-3138	207	18	from	from	ADP
easat-3138	207	19	flat	flat	ADJ
easat-3138	207	20	organizations	organization	NOUN
easat-3138	207	21	to	to	ADP
easat-3138	207	22	complex	complex	ADJ
easat-3138	207	23	ones	one	NOUN
easat-3138	207	24	)	)	PUNCT
easat-3138	207	25	,	,	PUNCT
easat-3138	207	26	culture	culture	NOUN
easat-3138	207	27	(	(	PUNCT
easat-3138	207	28	from	from	ADP
easat-3138	207	29	hierarchies	hierarchy	NOUN
easat-3138	207	30	to	to	ADP
easat-3138	207	31	networks	network	NOUN
easat-3138	207	32	)	)	PUNCT
easat-3138	207	33	,	,	PUNCT
easat-3138	207	34	structure	structure	NOUN
easat-3138	207	35	(	(	PUNCT
easat-3138	207	36	from	from	ADP
easat-3138	207	37	simple	simple	ADJ
easat-3138	207	38	to	to	ADP
easat-3138	207	39	highly	highly	ADV
easat-3138	207	40	layered	layer	VERB
easat-3138	207	41	)	)	PUNCT
easat-3138	207	42	,	,	PUNCT
easat-3138	207	43	and	and	CCONJ
easat-3138	207	44	governance	governance	NOUN
easat-3138	207	45	(	(	PUNCT
easat-3138	207	46	from	from	ADP
easat-3138	207	47	decentralized	decentralize	VERB
easat-3138	207	48	to	to	PART
easat-3138	207	49	centralized	centralize	VERB
easat-3138	207	50	)	)	PUNCT
easat-3138	207	51	are	be	AUX
easat-3138	207	52	all	all	PRON
easat-3138	207	53	part	part	NOUN
easat-3138	207	54	of	of	ADP
easat-3138	207	55	strategic	strategic	ADJ
easat-3138	207	56	social	social	ADJ
easat-3138	207	57	media	medium	NOUN
easat-3138	207	58	marketing	marketing	NOUN
easat-3138	207	59	(	(	PUNCT
easat-3138	207	60	ranging	range	VERB
easat-3138	207	61	from	from	ADP
easat-3138	207	62	autocracy	autocracy	NOUN
easat-3138	207	63	to	to	ADP
easat-3138	207	64	anarchy	anarchy	NOUN
easat-3138	207	65	)	)	PUNCT
easat-3138	207	66	.	.	PUNCT
easat-3138	208	1	consequences	consequence	NOUN
easat-3138	208	2	for	for	ADP
easat-3138	208	3	the	the	DET
easat-3138	208	4	overall	overall	ADJ
easat-3138	208	5	reach	reach	NOUN
easat-3138	208	6	of	of	ADP
easat-3138	208	7	social	social	ADJ
easat-3138	208	8	media	medium	NOUN
easat-3138	208	9	advertising	advertising	NOUN
easat-3138	208	10	.	.	PUNCT
easat-3138	209	1	business	business	NOUN
easat-3138	209	2	-	-	PUNCT
easat-3138	209	3	to	to	ADP
easat-3138	209	4	-	-	PUNCT
easat-3138	209	5	customer	customer	NOUN
easat-3138	209	6	,	,	PUNCT
easat-3138	209	7	businessto	businessto	NOUN
easat-3138	209	8	-	-	PUNCT
easat-3138	209	9	community	community	NOUN
easat-3138	209	10	,	,	PUNCT
easat-3138	209	11	and	and	CCONJ
easat-3138	209	12	other	other	ADJ
easat-3138	209	13	stakeholder	stakeholder	NOUN
easat-3138	209	14	connections	connection	NOUN
easat-3138	209	15	may	may	AUX
easat-3138	209	16	all	all	PRON
easat-3138	209	17	benefit	benefit	VERB
easat-3138	209	18	from	from	ADP
easat-3138	209	19	a	a	DET
easat-3138	209	20	company	company	NOUN
easat-3138	209	21	's	's	PART
easat-3138	209	22	usage	usage	NOUN
easat-3138	209	23	of	of	ADP
easat-3138	209	24	social	social	ADJ
easat-3138	209	25	media	medium	NOUN
easat-3138	209	26	for	for	ADP
easat-3138	209	27	marketing	marketing	NOUN
easat-3138	209	28	purposes	purpose	NOUN
easat-3138	209	29	(	(	PUNCT
easat-3138	209	30	i.e.	i.e.	X
easat-3138	209	31	,	,	PUNCT
easat-3138	209	32	when	when	SCONJ
easat-3138	209	33	they	they	PRON
easat-3138	209	34	act	act	VERB
easat-3138	209	35	as	as	ADP
easat-3138	209	36	explorers	explorer	NOUN
easat-3138	209	37	)	)	PUNCT
easat-3138	209	38	.	.	PUNCT
easat-3138	210	1	however	however	ADV
easat-3138	210	2	,	,	PUNCT
easat-3138	210	3	businesses	business	NOUN
easat-3138	210	4	might	might	AUX
easat-3138	210	5	opt	opt	VERB
easat-3138	210	6	to	to	PART
easat-3138	210	7	see	see	VERB
easat-3138	210	8	social	social	ADJ
easat-3138	210	9	media	medium	NOUN
easat-3138	210	10	as	as	ADP
easat-3138	210	11	just	just	ADV
easat-3138	210	12	an	an	DET
easat-3138	210	13	additional	additional	ADJ
easat-3138	210	14	communications	communication	NOUN
easat-3138	210	15	channel	channel	NOUN
easat-3138	210	16	to	to	PART
easat-3138	210	17	broadcast	broadcast	VERB
easat-3138	210	18	messages	message	NOUN
easat-3138	210	19	to	to	ADP
easat-3138	210	20	consumers	consumer	NOUN
easat-3138	210	21	(	(	PUNCT
easat-3138	210	22	i.e.	i.e.	X
easat-3138	210	23	,	,	PUNCT
easat-3138	210	24	while	while	SCONJ
easat-3138	210	25	assuming	assume	VERB
easat-3138	210	26	the	the	DET
easat-3138	210	27	role	role	NOUN
easat-3138	210	28	of	of	ADP
easat-3138	210	29	protector	protector	NOUN
easat-3138	210	30	)	)	PUNCT
easat-3138	210	31	.	.	PUNCT
easat-3138	211	1	while	while	SCONJ
easat-3138	211	2	the	the	DET
easat-3138	211	3	defender	defender	NOUN
easat-3138	211	4	approach	approach	NOUN
easat-3138	211	5	may	may	AUX
easat-3138	211	6	provide	provide	VERB
easat-3138	211	7	some	some	DET
easat-3138	211	8	benefits	benefit	NOUN
easat-3138	211	9	to	to	ADP
easat-3138	211	10	customers	customer	NOUN
easat-3138	211	11	,	,	PUNCT
easat-3138	211	12	it	it	PRON
easat-3138	211	13	loses	lose	VERB
easat-3138	211	14	out	out	ADP
easat-3138	211	15	on	on	ADP
easat-3138	211	16	opportunities	opportunity	NOUN
easat-3138	211	17	given	give	VERB
easat-3138	211	18	by	by	ADP
easat-3138	211	19	modern	modern	ADJ
easat-3138	211	20	relationship	relationship	NOUN
easat-3138	211	21	marketing	marketing	NOUN
easat-3138	211	22	to	to	PART
easat-3138	211	23	create	create	VERB
easat-3138	211	24	meaningful	meaningful	ADJ
easat-3138	211	25	bonds	bond	NOUN
easat-3138	211	26	with	with	ADP
easat-3138	211	27	the	the	DET
easat-3138	211	28	many	many	ADJ
easat-3138	211	29	constituents	constituent	NOUN
easat-3138	211	30	that	that	PRON
easat-3138	211	31	make	make	VERB
easat-3138	211	32	up	up	ADP
easat-3138	211	33	the	the	DET
easat-3138	211	34	business	business	NOUN
easat-3138	211	35	's	's	PART
easat-3138	211	36	ecosystem	ecosystem	NOUN
easat-3138	211	37	(	(	PUNCT
easat-3138	211	38	payne	payne	PROPN
easat-3138	211	39	&	&	CCONJ
easat-3138	211	40	frow	frow	PROPN
easat-3138	211	41	,	,	PUNCT
easat-3138	211	42	2005	2005	NUM
easat-3138	211	43	)	)	PUNCT
easat-3138	211	44	.	.	PUNCT
easat-3138	212	1	on	on	ADP
easat-3138	212	2	the	the	DET
easat-3138	212	3	other	other	ADJ
easat-3138	212	4	hand	hand	NOUN
easat-3138	212	5	,	,	PUNCT
easat-3138	212	6	the	the	DET
easat-3138	212	7	explorer	explorer	NOUN
easat-3138	212	8	approach	approach	NOUN
easat-3138	212	9	may	may	AUX
easat-3138	212	10	require	require	VERB
easat-3138	212	11	firms	firm	NOUN
easat-3138	212	12	to	to	PART
easat-3138	212	13	reevaluate	reevaluate	VERB
easat-3138	212	14	the	the	DET
easat-3138	212	15	roles	role	NOUN
easat-3138	212	16	of	of	ADP
easat-3138	212	17	internal	internal	ADJ
easat-3138	212	18	stakeholders	stakeholder	NOUN
easat-3138	212	19	.	.	PUNCT
easat-3138	213	1	consequences	consequence	NOUN
easat-3138	213	2	for	for	ADP
easat-3138	213	3	the	the	DET
easat-3138	213	4	norms	norm	NOUN
easat-3138	213	5	of	of	ADP
easat-3138	213	6	social	social	ADJ
easat-3138	213	7	media	medium	NOUN
easat-3138	213	8	advertising	advertising	NOUN
easat-3138	213	9	.	.	PUNCT
easat-3138	214	1	academics	academic	NOUN
easat-3138	214	2	and	and	CCONJ
easat-3138	214	3	professionals	professional	NOUN
easat-3138	214	4	in	in	ADP
easat-3138	214	5	the	the	DET
easat-3138	214	6	field	field	NOUN
easat-3138	214	7	of	of	ADP
easat-3138	214	8	marketing	marketing	NOUN
easat-3138	214	9	as	as	ADV
easat-3138	214	10	well	well	ADV
easat-3138	214	11	as	as	ADP
easat-3138	214	12	those	those	PRON
easat-3138	214	13	in	in	ADP
easat-3138	214	14	the	the	DET
easat-3138	214	15	fields	field	NOUN
easat-3138	214	16	of	of	ADP
easat-3138	214	17	management	management	NOUN
easat-3138	214	18	and	and	CCONJ
easat-3138	214	19	organizational	organizational	ADJ
easat-3138	214	20	behavior	behavior	NOUN
easat-3138	214	21	(	(	PUNCT
easat-3138	214	22	zheng	zheng	X
easat-3138	214	23	et	et	PROPN
easat-3138	214	24	al	al	PROPN
easat-3138	214	25	.	.	PROPN
easat-3138	214	26	,	,	PUNCT
easat-3138	214	27	2010	2010	NUM
easat-3138	214	28	;	;	PUNCT
easat-3138	214	29	deshpandé	deshpandé	PROPN
easat-3138	214	30	&	&	CCONJ
easat-3138	214	31	farley	farley	PROPN
easat-3138	214	32	,	,	PUNCT
easat-3138	214	33	2004	2004	NUM
easat-3138	214	34	)	)	PUNCT
easat-3138	214	35	all	all	PRON
easat-3138	214	36	agree	agree	VERB
easat-3138	214	37	on	on	ADP
easat-3138	214	38	the	the	DET
easat-3138	214	39	importance	importance	NOUN
easat-3138	214	40	of	of	ADP
easat-3138	214	41	a	a	DET
easat-3138	214	42	company	company	NOUN
easat-3138	214	43	's	's	PART
easat-3138	214	44	culture	culture	NOUN
easat-3138	214	45	and	and	CCONJ
easat-3138	214	46	environment	environment	NOUN
easat-3138	214	47	to	to	ADP
easat-3138	214	48	the	the	DET
easat-3138	214	49	success	success	NOUN
easat-3138	214	50	of	of	ADP
easat-3138	214	51	the	the	DET
easat-3138	214	52	business	business	NOUN
easat-3138	214	53	as	as	ADP
easat-3138	214	54	a	a	DET
easat-3138	214	55	whole	whole	NOUN
easat-3138	214	56	.	.	PUNCT
easat-3138	215	1	the	the	DET
easat-3138	215	2	findings	finding	NOUN
easat-3138	215	3	of	of	ADP
easat-3138	215	4	this	this	DET
easat-3138	215	5	study	study	NOUN
easat-3138	215	6	highlight	highlight	VERB
easat-3138	215	7	the	the	DET
easat-3138	215	8	significance	significance	NOUN
easat-3138	215	9	of	of	ADP
easat-3138	215	10	cultural	cultural	ADJ
easat-3138	215	11	factors	factor	NOUN
easat-3138	215	12	in	in	ADP
easat-3138	215	13	social	social	ADJ
easat-3138	215	14	media	medium	NOUN
easat-3138	215	15	advertising	advertising	NOUN
easat-3138	215	16	.	.	PUNCT
easat-3138	216	1	social	social	ADJ
easat-3138	216	2	media	medium	NOUN
easat-3138	216	3	marketing	marketing	NOUN
easat-3138	216	4	firms	firm	NOUN
easat-3138	216	5	must	must	AUX
easat-3138	216	6	recognize	recognize	VERB
easat-3138	216	7	that	that	DET
easat-3138	216	8	content	content	NOUN
easat-3138	216	9	may	may	AUX
easat-3138	216	10	be	be	AUX
easat-3138	216	11	influenced	influence	VERB
easat-3138	216	12	by	by	ADP
easat-3138	216	13	a	a	DET
easat-3138	216	14	variety	variety	NOUN
easat-3138	216	15	of	of	ADP
easat-3138	216	16	parties	party	NOUN
easat-3138	216	17	(	(	PUNCT
easat-3138	216	18	labrecque	labrecque	PROPN
easat-3138	216	19	et	et	PROPN
easat-3138	216	20	al	al	PROPN
easat-3138	216	21	.	.	PROPN
easat-3138	216	22	,	,	PUNCT
easat-3138	216	23	2013	2013	NUM
easat-3138	216	24	)	)	PUNCT
easat-3138	216	25	.	.	PUNCT
easat-3138	217	1	therefore	therefore	ADV
easat-3138	217	2	,	,	PUNCT
easat-3138	217	3	businesses	business	NOUN
easat-3138	217	4	should	should	AUX
easat-3138	217	5	weigh	weigh	VERB
easat-3138	217	6	the	the	DET
easat-3138	217	7	benefits	benefit	NOUN
easat-3138	217	8	of	of	ADP
easat-3138	217	9	a	a	DET
easat-3138	217	10	closed	close	VERB
easat-3138	217	11	-	-	PUNCT
easat-3138	217	12	off	off	NOUN
easat-3138	217	13	,	,	PUNCT
easat-3138	217	14	conservative	conservative	ADJ
easat-3138	217	15	approach	approach	NOUN
easat-3138	217	16	to	to	ADP
easat-3138	217	17	social	social	ADJ
easat-3138	217	18	media	medium	NOUN
easat-3138	217	19	marketing	marketing	NOUN
easat-3138	217	20	(	(	PUNCT
easat-3138	217	21	which	which	PRON
easat-3138	217	22	protects	protect	VERB
easat-3138	217	23	vital	vital	ADJ
easat-3138	217	24	brand	brand	NOUN
easat-3138	217	25	elements	element	NOUN
easat-3138	217	26	)	)	PUNCT
easat-3138	217	27	against	against	ADP
easat-3138	217	28	the	the	DET
easat-3138	217	29	costs	cost	NOUN
easat-3138	217	30	of	of	ADP
easat-3138	217	31	alienating	alienate	VERB
easat-3138	217	32	customers	customer	NOUN
easat-3138	217	33	who	who	PRON
easat-3138	217	34	want	want	VERB
easat-3138	217	35	to	to	PART
easat-3138	217	36	do	do	VERB
easat-3138	217	37	business	business	NOUN
easat-3138	217	38	with	with	ADP
easat-3138	217	39	open	open	ADJ
easat-3138	217	40	,	,	PUNCT
easat-3138	217	41	progressive	progressive	ADJ
easat-3138	217	42	organizations	organization	NOUN
easat-3138	217	43	(	(	PUNCT
easat-3138	217	44	i.e.	i.e.	X
easat-3138	217	45	,	,	PUNCT
easat-3138	217	46	modernism	modernism	NOUN
easat-3138	217	47	)	)	PUNCT
easat-3138	217	48	.	.	PUNCT
easat-3138	218	1	implications	implication	NOUN
easat-3138	218	2	for	for	ADP
easat-3138	218	3	organizing	organize	VERB
easat-3138	218	4	social	social	ADJ
easat-3138	218	5	media	medium	NOUN
easat-3138	218	6	campaigns	campaign	NOUN
easat-3138	218	7	.	.	PUNCT
easat-3138	219	1	existing	exist	VERB
easat-3138	219	2	marketing	marketing	NOUN
easat-3138	219	3	research	research	NOUN
easat-3138	219	4	examines	examine	VERB
easat-3138	219	5	how	how	SCONJ
easat-3138	219	6	marketing	marketing	NOUN
easat-3138	219	7	functions	function	NOUN
easat-3138	219	8	should	should	AUX
easat-3138	219	9	be	be	AUX
easat-3138	219	10	organized	organize	VERB
easat-3138	219	11	taking	take	VERB
easat-3138	219	12	into	into	ADP
easat-3138	219	13	account	account	NOUN
easat-3138	219	14	the	the	DET
easat-3138	219	15	formalization	formalization	NOUN
easat-3138	219	16	,	,	PUNCT
easat-3138	219	17	centralization	centralization	NOUN
easat-3138	219	18	,	,	PUNCT
easat-3138	219	19	and	and	CCONJ
easat-3138	219	20	specialization	specialization	NOUN
easat-3138	219	21	that	that	PRON
easat-3138	219	22	characterize	characterize	VERB
easat-3138	219	23	modern	modern	ADJ
easat-3138	219	24	businesses	business	NOUN
easat-3138	219	25	(	(	PUNCT
easat-3138	219	26	e.g.	e.g.	ADV
easat-3138	219	27	,	,	PUNCT
easat-3138	219	28	olson	olson	NOUN
easat-3138	219	29	,	,	PUNCT
easat-3138	219	30	slater	slater	PROPN
easat-3138	219	31	,	,	PUNCT
easat-3138	219	32	&	&	CCONJ
easat-3138	219	33	hult	hult	PROPN
easat-3138	219	34	,	,	PUNCT
easat-3138	219	35	2005	2005	NUM
easat-3138	219	36	)	)	PUNCT
easat-3138	219	37	.	.	PUNCT
easat-3138	220	1	thus	thus	ADV
easat-3138	220	2	,	,	PUNCT
easat-3138	220	3	social	social	ADJ
easat-3138	220	4	media	media	NOUN
easat-3138	220	5	marketing	marketing	NOUN
easat-3138	220	6	structure	structure	NOUN
easat-3138	220	7	,	,	PUNCT
easat-3138	220	8	which	which	PRON
easat-3138	220	9	is	be	AUX
easat-3138	220	10	concerned	concern	VERB
easat-3138	220	11	with	with	ADP
easat-3138	220	12	responsibilities	responsibility	NOUN
easat-3138	220	13	and	and	CCONJ
easat-3138	220	14	lines	line	NOUN
easat-3138	220	15	of	of	ADP
easat-3138	220	16	authority	authority	NOUN
easat-3138	220	17	,	,	PUNCT
easat-3138	220	18	places	place	VERB
easat-3138	220	19	significant	significant	ADJ
easat-3138	220	20	attention	attention	NOUN
easat-3138	220	21	on	on	ADP
easat-3138	220	22	setting	set	VERB
easat-3138	220	23	up	up	ADP
easat-3138	220	24	such	such	ADJ
easat-3138	220	25	arrangement	arrangement	NOUN
easat-3138	220	26	.	.	PUNCT
easat-3138	221	1	methodology	methodology	NOUN
easat-3138	221	2	for	for	ADP
easat-3138	221	3	social	social	ADJ
easat-3138	221	4	media	medium	NOUN
easat-3138	221	5	advertising	advertising	NOUN
easat-3138	221	6	,	,	PUNCT
easat-3138	221	7	in	in	ADP
easat-3138	221	8	contrast	contrast	NOUN
easat-3138	221	9	to	to	ADP
easat-3138	221	10	5158	5158	NUM
easat-3138	221	11	edelweiss	edelweiss	PROPN
easat-3138	221	12	applied	apply	VERB
easat-3138	221	13	science	science	NOUN
easat-3138	221	14	and	and	CCONJ
easat-3138	221	15	technology	technology	NOUN
easat-3138	221	16	issn	issn	PROPN
easat-3138	221	17	:	:	PUNCT
easat-3138	221	18	2576	2576	NUM
easat-3138	221	19	-	-	SYM
easat-3138	221	20	8484	8484	NUM
easat-3138	221	21	vol	vol	NOUN
easat-3138	221	22	.	.	PROPN
easat-3138	221	23	8	8	NUM
easat-3138	221	24	,	,	PUNCT
easat-3138	221	25	no	no	INTJ
easat-3138	221	26	.	.	NOUN
easat-3138	222	1	6	6	NUM
easat-3138	222	2	:	:	SYM
easat-3138	222	3	5150	5150	NUM
easat-3138	222	4	-	-	SYM
easat-3138	222	5	5160	5160	NUM
easat-3138	222	6	,	,	PUNCT
easat-3138	222	7	2024	2024	NUM
easat-3138	222	8	doi	doi	NOUN
easat-3138	222	9	:	:	PUNCT
easat-3138	222	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	222	11	©	©	ADP
easat-3138	222	12	2024	2024	NUM
easat-3138	222	13	by	by	ADP
easat-3138	222	14	the	the	DET
easat-3138	222	15	authors	author	NOUN
easat-3138	222	16	;	;	PUNCT
easat-3138	222	17	licensee	licensee	PROPN
easat-3138	222	18	learning	learn	VERB
easat-3138	222	19	gate	gate	VERB
easat-3138	222	20	social	social	ADJ
easat-3138	222	21	media	medium	NOUN
easat-3138	222	22	marketing	marketing	NOUN
easat-3138	222	23	governance	governance	NOUN
easat-3138	222	24	,	,	PUNCT
easat-3138	222	25	places	place	VERB
easat-3138	222	26	emphasis	emphasis	NOUN
easat-3138	222	27	on	on	ADP
easat-3138	222	28	who	who	PRON
easat-3138	222	29	is	be	AUX
easat-3138	222	30	accountable	accountable	ADJ
easat-3138	222	31	for	for	ADP
easat-3138	222	32	making	make	VERB
easat-3138	222	33	posts	post	NOUN
easat-3138	222	34	and	and	CCONJ
easat-3138	222	35	responding	respond	VERB
easat-3138	222	36	to	to	ADP
easat-3138	222	37	comments	comment	NOUN
easat-3138	222	38	on	on	ADP
easat-3138	222	39	social	social	ADJ
easat-3138	222	40	media	medium	NOUN
easat-3138	222	41	.	.	PUNCT
easat-3138	223	1	according	accord	VERB
easat-3138	223	2	to	to	ADP
easat-3138	223	3	the	the	DET
easat-3138	223	4	interviews	interview	NOUN
easat-3138	223	5	,	,	PUNCT
easat-3138	223	6	it	it	PRON
easat-3138	223	7	is	be	AUX
easat-3138	223	8	crucial	crucial	ADJ
easat-3138	223	9	for	for	SCONJ
easat-3138	223	10	businesses	business	NOUN
easat-3138	223	11	to	to	PART
easat-3138	223	12	include	include	VERB
easat-3138	223	13	social	social	ADJ
easat-3138	223	14	media	medium	NOUN
easat-3138	223	15	marketing	marketing	NOUN
easat-3138	223	16	into	into	ADP
easat-3138	223	17	their	their	PRON
easat-3138	223	18	overall	overall	ADJ
easat-3138	223	19	operations	operation	NOUN
easat-3138	223	20	.	.	PUNCT
easat-3138	224	1	both	both	CCONJ
easat-3138	224	2	a	a	DET
easat-3138	224	3	hierarchical	hierarchical	ADJ
easat-3138	224	4	and	and	CCONJ
easat-3138	224	5	a	a	DET
easat-3138	224	6	networked	networked	ADJ
easat-3138	224	7	structure	structure	NOUN
easat-3138	224	8	have	have	VERB
easat-3138	224	9	their	their	PRON
easat-3138	224	10	advantages	advantage	NOUN
easat-3138	224	11	,	,	PUNCT
easat-3138	224	12	but	but	CCONJ
easat-3138	224	13	the	the	DET
easat-3138	224	14	informants	informant	NOUN
easat-3138	224	15	highlighted	highlight	VERB
easat-3138	224	16	distinct	distinct	ADJ
easat-3138	224	17	sets	set	NOUN
easat-3138	224	18	of	of	ADP
easat-3138	224	19	advantages	advantage	NOUN
easat-3138	224	20	for	for	ADP
easat-3138	224	21	each	each	PRON
easat-3138	224	22	.	.	PUNCT
easat-3138	225	1	they	they	PRON
easat-3138	225	2	did	do	AUX
easat-3138	225	3	,	,	PUNCT
easat-3138	225	4	however	however	ADV
easat-3138	225	5	,	,	PUNCT
easat-3138	225	6	advise	advise	VERB
easat-3138	225	7	that	that	SCONJ
easat-3138	225	8	the	the	DET
easat-3138	225	9	company	company	NOUN
easat-3138	225	10	have	have	VERB
easat-3138	225	11	a	a	DET
easat-3138	225	12	formal	formal	ADJ
easat-3138	225	13	discussion	discussion	NOUN
easat-3138	225	14	about	about	ADP
easat-3138	225	15	who	who	PRON
easat-3138	225	16	exactly	exactly	ADV
easat-3138	225	17	is	be	AUX
easat-3138	225	18	responsible	responsible	ADJ
easat-3138	225	19	for	for	ADP
easat-3138	225	20	interacting	interact	VERB
easat-3138	225	21	online	online	ADV
easat-3138	225	22	with	with	ADP
easat-3138	225	23	consumers	consumer	NOUN
easat-3138	225	24	,	,	PUNCT
easat-3138	225	25	activists	activist	NOUN
easat-3138	225	26	,	,	PUNCT
easat-3138	225	27	and	and	CCONJ
easat-3138	225	28	commentators	commentator	NOUN
easat-3138	225	29	.	.	PUNCT
easat-3138	226	1	implications	implication	NOUN
easat-3138	226	2	for	for	ADP
easat-3138	226	3	the	the	DET
easat-3138	226	4	regulation	regulation	NOUN
easat-3138	226	5	of	of	ADP
easat-3138	226	6	social	social	ADJ
easat-3138	226	7	media	medium	NOUN
easat-3138	226	8	marketing	marketing	NOUN
easat-3138	226	9	.	.	PUNCT
easat-3138	227	1	examining	examine	VERB
easat-3138	227	2	the	the	DET
easat-3138	227	3	roles	role	NOUN
easat-3138	227	4	,	,	PUNCT
easat-3138	227	5	duties	duty	NOUN
easat-3138	227	6	,	,	PUNCT
easat-3138	227	7	and	and	CCONJ
easat-3138	227	8	power	power	NOUN
easat-3138	227	9	dynamics	dynamic	NOUN
easat-3138	227	10	of	of	ADP
easat-3138	227	11	various	various	ADJ
easat-3138	227	12	personnel	personnel	NOUN
easat-3138	227	13	within	within	ADP
easat-3138	227	14	a	a	DET
easat-3138	227	15	company	company	NOUN
easat-3138	227	16	is	be	AUX
easat-3138	227	17	a	a	DET
easat-3138	227	18	common	common	ADJ
easat-3138	227	19	focus	focus	NOUN
easat-3138	227	20	of	of	ADP
easat-3138	227	21	governance	governance	NOUN
easat-3138	227	22	studies	study	NOUN
easat-3138	227	23	(	(	PUNCT
easat-3138	227	24	freeman	freeman	PROPN
easat-3138	227	25	&	&	CCONJ
easat-3138	227	26	reed	reed	PROPN
easat-3138	227	27	,	,	PUNCT
easat-3138	227	28	1983	1983	NUM
easat-3138	227	29	)	)	PUNCT
easat-3138	227	30	.	.	PUNCT
easat-3138	228	1	as	as	ADP
easat-3138	228	2	a	a	DET
easat-3138	228	3	subfield	subfield	NOUN
easat-3138	228	4	of	of	ADP
easat-3138	228	5	corporate	corporate	ADJ
easat-3138	228	6	governance	governance	NOUN
easat-3138	228	7	,	,	PUNCT
easat-3138	228	8	it	it	PRON
easat-3138	228	9	governance	governance	NOUN
easat-3138	228	10	is	be	AUX
easat-3138	228	11	concerned	concern	VERB
easat-3138	228	12	with	with	ADP
easat-3138	228	13	identifying	identify	VERB
easat-3138	228	14	those	those	PRON
easat-3138	228	15	who	who	PRON
easat-3138	228	16	should	should	AUX
easat-3138	228	17	be	be	AUX
easat-3138	228	18	held	hold	VERB
easat-3138	228	19	accountable	accountable	ADJ
easat-3138	228	20	for	for	ADP
easat-3138	228	21	it	it	PRON
easat-3138	228	22	-	-	PUNCT
easat-3138	228	23	related	relate	VERB
easat-3138	228	24	choices	choice	NOUN
easat-3138	228	25	(	(	PUNCT
easat-3138	228	26	brown	brown	NOUN
easat-3138	228	27	&	&	CCONJ
easat-3138	228	28	grant	grant	PROPN
easat-3138	228	29	,	,	PUNCT
easat-3138	228	30	2005	2005	NUM
easat-3138	228	31	)	)	PUNCT
easat-3138	228	32	.	.	PUNCT
easat-3138	229	1	any	any	DET
easat-3138	229	2	worker	worker	NOUN
easat-3138	229	3	may	may	AUX
easat-3138	229	4	use	use	VERB
easat-3138	229	5	social	social	ADJ
easat-3138	229	6	media	medium	NOUN
easat-3138	229	7	in	in	ADP
easat-3138	229	8	either	either	CCONJ
easat-3138	229	9	an	an	DET
easat-3138	229	10	official	official	NOUN
easat-3138	229	11	(	(	PUNCT
easat-3138	229	12	through	through	ADP
easat-3138	229	13	company	company	NOUN
easat-3138	229	14	-	-	PUNCT
easat-3138	229	15	granted	grant	VERB
easat-3138	229	16	access	access	NOUN
easat-3138	229	17	)	)	PUNCT
easat-3138	229	18	or	or	CCONJ
easat-3138	229	19	unofficial	unofficial	ADJ
easat-3138	229	20	(	(	PUNCT
easat-3138	229	21	via	via	ADP
easat-3138	229	22	personal	personal	ADJ
easat-3138	229	23	account	account	NOUN
easat-3138	229	24	access	access	NOUN
easat-3138	229	25	)	)	PUNCT
easat-3138	229	26	capacity	capacity	NOUN
easat-3138	229	27	,	,	PUNCT
easat-3138	229	28	which	which	PRON
easat-3138	229	29	is	be	AUX
easat-3138	229	30	in	in	ADP
easat-3138	229	31	contrast	contrast	NOUN
easat-3138	229	32	to	to	ADP
easat-3138	229	33	the	the	DET
easat-3138	229	34	focus	focus	NOUN
easat-3138	229	35	of	of	ADP
easat-3138	229	36	it	it	PRON
easat-3138	229	37	governance	governance	NOUN
easat-3138	229	38	,	,	PUNCT
easat-3138	229	39	which	which	PRON
easat-3138	229	40	has	have	AUX
easat-3138	229	41	typically	typically	ADV
easat-3138	229	42	focused	focus	VERB
easat-3138	229	43	on	on	ADP
easat-3138	229	44	the	the	DET
easat-3138	229	45	use	use	NOUN
easat-3138	229	46	of	of	ADP
easat-3138	229	47	it	it	PRON
easat-3138	229	48	for	for	ADP
easat-3138	229	49	business	business	NOUN
easat-3138	229	50	purposes	purpose	NOUN
easat-3138	229	51	.	.	PUNCT
easat-3138	230	1	therefore	therefore	ADV
easat-3138	230	2	,	,	PUNCT
easat-3138	230	3	research	research	NOUN
easat-3138	230	4	on	on	ADP
easat-3138	230	5	it	it	PRON
easat-3138	230	6	governance	governance	NOUN
easat-3138	230	7	provide	provide	VERB
easat-3138	230	8	nothing	nothing	PRON
easat-3138	230	9	to	to	ADP
easat-3138	230	10	the	the	DET
easat-3138	230	11	subject	subject	NOUN
easat-3138	230	12	of	of	ADP
easat-3138	230	13	social	social	ADJ
easat-3138	230	14	media	medium	NOUN
easat-3138	230	15	marketing	marketing	NOUN
easat-3138	230	16	.	.	PUNCT
easat-3138	231	1	several	several	ADJ
easat-3138	231	2	companies	company	NOUN
easat-3138	231	3	have	have	AUX
easat-3138	231	4	proposed	propose	VERB
easat-3138	231	5	the	the	DET
easat-3138	231	6	idea	idea	NOUN
easat-3138	231	7	of	of	ADP
easat-3138	231	8	educating	educate	VERB
easat-3138	231	9	employees	employee	NOUN
easat-3138	231	10	on	on	ADP
easat-3138	231	11	the	the	DET
easat-3138	231	12	private	private	ADJ
easat-3138	231	13	and	and	CCONJ
easat-3138	231	14	professional	professional	ADJ
easat-3138	231	15	repercussions	repercussion	NOUN
easat-3138	231	16	of	of	ADP
easat-3138	231	17	"	"	PUNCT
easat-3138	231	18	undesirable	undesirable	ADJ
easat-3138	231	19	"	"	PUNCT
easat-3138	231	20	social	social	ADJ
easat-3138	231	21	media	medium	NOUN
easat-3138	231	22	activity	activity	NOUN
easat-3138	231	23	via	via	ADP
easat-3138	231	24	social	social	ADJ
easat-3138	231	25	media	medium	NOUN
easat-3138	231	26	marketing	marketing	NOUN
easat-3138	231	27	guidelines	guideline	NOUN
easat-3138	231	28	(	(	PUNCT
easat-3138	231	29	linke	linke	PROPN
easat-3138	231	30	&	&	CCONJ
easat-3138	231	31	zerfass	zerfass	ADJ
easat-3138	231	32	,	,	PUNCT
easat-3138	231	33	2013	2013	NUM
easat-3138	231	34	)	)	PUNCT
easat-3138	231	35	.	.	PUNCT
easat-3138	232	1	unique	unique	ADJ
easat-3138	232	2	,	,	PUNCT
easat-3138	232	3	however	however	ADV
easat-3138	232	4	,	,	PUNCT
easat-3138	232	5	is	be	AUX
easat-3138	232	6	the	the	DET
easat-3138	232	7	attempt	attempt	NOUN
easat-3138	232	8	to	to	PART
easat-3138	232	9	integrate	integrate	VERB
easat-3138	232	10	social	social	ADJ
easat-3138	232	11	media	medium	NOUN
easat-3138	232	12	marketing	marketing	NOUN
easat-3138	232	13	standards	standard	NOUN
easat-3138	232	14	and	and	CCONJ
easat-3138	232	15	policy	policy	NOUN
easat-3138	232	16	.	.	PUNCT
easat-3138	233	1	the	the	DET
easat-3138	233	2	literature	literature	NOUN
easat-3138	233	3	on	on	ADP
easat-3138	233	4	the	the	DET
easat-3138	233	5	subject	subject	NOUN
easat-3138	233	6	of	of	ADP
easat-3138	233	7	workers	worker	NOUN
easat-3138	233	8	'	'	PART
easat-3138	233	9	roles	role	NOUN
easat-3138	233	10	in	in	ADP
easat-3138	233	11	marketing	marketing	NOUN
easat-3138	233	12	brands	brand	NOUN
easat-3138	233	13	outside	outside	ADP
easat-3138	233	14	of	of	ADP
easat-3138	233	15	the	the	DET
easat-3138	233	16	workplace	workplace	NOUN
easat-3138	233	17	(	(	PUNCT
easat-3138	233	18	and	and	CCONJ
easat-3138	233	19	thereby	thereby	ADV
easat-3138	233	20	enhancing	enhance	VERB
easat-3138	233	21	corporate	corporate	ADJ
easat-3138	233	22	value	value	NOUN
easat-3138	233	23	)	)	PUNCT
easat-3138	233	24	is	be	AUX
easat-3138	233	25	extensive	extensive	ADJ
easat-3138	233	26	(	(	PUNCT
easat-3138	233	27	morhart	morhart	PROPN
easat-3138	233	28	,	,	PUNCT
easat-3138	233	29	herzog	herzog	PROPN
easat-3138	233	30	,	,	PUNCT
easat-3138	233	31	&	&	CCONJ
easat-3138	233	32	tomczak	tomczak	NOUN
easat-3138	233	33	,	,	PUNCT
easat-3138	233	34	2009	2009	NUM
easat-3138	233	35	)	)	PUNCT
easat-3138	233	36	.	.	PUNCT
easat-3138	234	1	third	third	ADV
easat-3138	234	2	of	of	ADP
easat-3138	234	3	those	those	PRON
easat-3138	234	4	asked	ask	VERB
easat-3138	234	5	in	in	ADP
easat-3138	234	6	a	a	DET
easat-3138	234	7	recent	recent	ADJ
easat-3138	234	8	research	research	NOUN
easat-3138	234	9	by	by	ADP
easat-3138	234	10	weber	weber	PROPN
easat-3138	234	11	shandwick	shandwick	PROPN
easat-3138	234	12	(	(	PUNCT
easat-3138	234	13	2014	2014	NUM
easat-3138	234	14	)	)	PUNCT
easat-3138	234	15	identified	identify	VERB
easat-3138	234	16	as	as	ADP
easat-3138	234	17	"	"	PUNCT
easat-3138	234	18	social	social	ADJ
easat-3138	234	19	media	medium	NOUN
easat-3138	234	20	activists	activist	NOUN
easat-3138	234	21	"	"	PUNCT
easat-3138	234	22	who	who	PRON
easat-3138	234	23	defended	defend	VERB
easat-3138	234	24	their	their	PRON
easat-3138	234	25	bosses	boss	NOUN
easat-3138	234	26	and	and	CCONJ
easat-3138	234	27	advocated	advocate	VERB
easat-3138	234	28	on	on	ADP
easat-3138	234	29	social	social	ADJ
easat-3138	234	30	media	medium	NOUN
easat-3138	234	31	on	on	ADP
easat-3138	234	32	the	the	DET
easat-3138	234	33	company	company	NOUN
easat-3138	234	34	's	's	PART
easat-3138	234	35	behalf	behalf	NOUN
easat-3138	234	36	.	.	PUNCT
easat-3138	235	1	as	as	ADP
easat-3138	235	2	a	a	DET
easat-3138	235	3	result	result	NOUN
easat-3138	235	4	,	,	PUNCT
easat-3138	235	5	workers	worker	NOUN
easat-3138	235	6	may	may	AUX
easat-3138	235	7	be	be	AUX
easat-3138	235	8	more	more	ADV
easat-3138	235	9	equipped	equipped	ADJ
easat-3138	235	10	to	to	PART
easat-3138	235	11	advocate	advocate	VERB
easat-3138	235	12	for	for	ADP
easat-3138	235	13	the	the	DET
easat-3138	235	14	company	company	NOUN
easat-3138	235	15	online	online	ADV
easat-3138	235	16	and	and	CCONJ
easat-3138	235	17	market	market	VERB
easat-3138	235	18	its	its	PRON
easat-3138	235	19	goods	good	NOUN
easat-3138	235	20	to	to	ADP
easat-3138	235	21	customers	customer	NOUN
easat-3138	235	22	who	who	PRON
easat-3138	235	23	have	have	VERB
easat-3138	235	24	specific	specific	ADJ
easat-3138	235	25	demands	demand	NOUN
easat-3138	235	26	.	.	PUNCT
easat-3138	236	1	almost	almost	ADV
easat-3138	236	2	everyone	everyone	PRON
easat-3138	236	3	in	in	ADP
easat-3138	236	4	the	the	DET
easat-3138	236	5	company	company	NOUN
easat-3138	236	6	may	may	AUX
easat-3138	236	7	now	now	ADV
easat-3138	236	8	act	act	VERB
easat-3138	236	9	as	as	ADP
easat-3138	236	10	an	an	DET
easat-3138	236	11	advocate	advocate	ADJ
easat-3138	236	12	thanks	thank	NOUN
easat-3138	236	13	to	to	ADP
easat-3138	236	14	these	these	DET
easat-3138	236	15	innovations	innovation	NOUN
easat-3138	236	16	in	in	ADP
easat-3138	236	17	technology	technology	NOUN
easat-3138	236	18	.	.	PUNCT
easat-3138	237	1	policies	policy	NOUN
easat-3138	237	2	at	at	ADP
easat-3138	237	3	nordstrom	nordstrom	NOUN
easat-3138	237	4	,	,	PUNCT
easat-3138	237	5	a	a	DET
easat-3138	237	6	clothing	clothing	NOUN
easat-3138	237	7	store	store	NOUN
easat-3138	237	8	,	,	PUNCT
easat-3138	237	9	for	for	ADP
easat-3138	237	10	instance	instance	NOUN
easat-3138	237	11	,	,	PUNCT
easat-3138	237	12	outline	outline	VERB
easat-3138	237	13	what	what	PRON
easat-3138	237	14	workers	worker	NOUN
easat-3138	237	15	may	may	AUX
easat-3138	237	16	expect	expect	VERB
easat-3138	237	17	from	from	ADP
easat-3138	237	18	the	the	DET
easat-3138	237	19	company	company	NOUN
easat-3138	237	20	and	and	CCONJ
easat-3138	237	21	how	how	SCONJ
easat-3138	237	22	they	they	PRON
easat-3138	237	23	should	should	AUX
easat-3138	237	24	perform	perform	VERB
easat-3138	237	25	their	their	PRON
easat-3138	237	26	duties	duty	NOUN
easat-3138	237	27	.	.	PUNCT
easat-3138	238	1	this	this	DET
easat-3138	238	2	implementation	implementation	NOUN
easat-3138	238	3	of	of	ADP
easat-3138	238	4	social	social	ADJ
easat-3138	238	5	media	medium	NOUN
easat-3138	238	6	marketing	marketing	NOUN
easat-3138	238	7	governance	governance	NOUN
easat-3138	238	8	has	have	VERB
easat-3138	238	9	the	the	DET
easat-3138	238	10	possibility	possibility	NOUN
easat-3138	238	11	for	for	ADP
easat-3138	238	12	increased	increase	VERB
easat-3138	238	13	social	social	ADJ
easat-3138	238	14	media	medium	NOUN
easat-3138	238	15	marketing	marketing	NOUN
easat-3138	238	16	for	for	ADP
easat-3138	238	17	the	the	DET
easat-3138	238	18	organization	organization	NOUN
easat-3138	238	19	efforts	effort	NOUN
easat-3138	238	20	as	as	ADP
easat-3138	238	21	a	a	DET
easat-3138	238	22	whole	whole	ADJ
easat-3138	238	23	(	(	PUNCT
easat-3138	238	24	nordstrom	nordstrom	NOUN
easat-3138	238	25	,	,	PUNCT
easat-3138	238	26	2015	2015	NUM
easat-3138	238	27	;	;	PUNCT
easat-3138	238	28	ross	ross	PROPN
easat-3138	238	29	,	,	PUNCT
easat-3138	238	30	beath	beath	PROPN
easat-3138	238	31	,	,	PUNCT
easat-3138	238	32	&	&	CCONJ
easat-3138	238	33	sebastian	sebastian	PROPN
easat-3138	238	34	,	,	PUNCT
easat-3138	238	35	2015	2015	NUM
easat-3138	238	36	)	)	PUNCT
easat-3138	238	37	.	.	PUNCT
easat-3138	239	1	6	6	X
easat-3138	239	2	.	.	X
easat-3138	239	3	conclusion	conclusion	NOUN
easat-3138	239	4	and	and	CCONJ
easat-3138	239	5	prospects	prospect	NOUN
easat-3138	239	6	for	for	ADP
easat-3138	239	7	further	further	ADJ
easat-3138	239	8	study	study	VERB
easat-3138	239	9	several	several	ADJ
easat-3138	239	10	limitations	limitation	NOUN
easat-3138	239	11	of	of	ADP
easat-3138	239	12	this	this	DET
easat-3138	239	13	work	work	NOUN
easat-3138	239	14	provide	provide	VERB
easat-3138	239	15	interesting	interesting	ADJ
easat-3138	239	16	avenues	avenue	NOUN
easat-3138	239	17	for	for	ADP
easat-3138	239	18	further	further	ADJ
easat-3138	239	19	investigation	investigation	NOUN
easat-3138	239	20	.	.	PUNCT
easat-3138	240	1	to	to	PART
easat-3138	240	2	begin	begin	VERB
easat-3138	240	3	,	,	PUNCT
easat-3138	240	4	we	we	PRON
easat-3138	240	5	use	use	VERB
easat-3138	240	6	the	the	DET
easat-3138	240	7	qualitative	qualitative	ADJ
easat-3138	240	8	approach	approach	NOUN
easat-3138	240	9	to	to	PART
easat-3138	240	10	identify	identify	VERB
easat-3138	240	11	the	the	DET
easat-3138	240	12	outliers	outlier	NOUN
easat-3138	240	13	across	across	ADP
easat-3138	240	14	four	four	NUM
easat-3138	240	15	components	component	NOUN
easat-3138	240	16	of	of	ADP
easat-3138	240	17	social	social	ADJ
easat-3138	240	18	media	medium	NOUN
easat-3138	240	19	marketing	marketing	NOUN
easat-3138	240	20	strategy	strategy	NOUN
easat-3138	240	21	.	.	PUNCT
easat-3138	241	1	future	future	ADJ
easat-3138	241	2	research	research	NOUN
easat-3138	241	3	may	may	AUX
easat-3138	241	4	use	use	VERB
easat-3138	241	5	quantitative	quantitative	ADJ
easat-3138	241	6	techniques	technique	NOUN
easat-3138	241	7	to	to	PART
easat-3138	241	8	assess	assess	VERB
easat-3138	241	9	the	the	DET
easat-3138	241	10	impact	impact	NOUN
easat-3138	241	11	of	of	ADP
easat-3138	241	12	changing	change	VERB
easat-3138	241	13	parameters	parameter	NOUN
easat-3138	241	14	'	'	PART
easat-3138	241	15	settings	setting	NOUN
easat-3138	241	16	.	.	PUNCT
easat-3138	242	1	it	it	PRON
easat-3138	242	2	's	be	AUX
easat-3138	242	3	also	also	ADV
easat-3138	242	4	possible	possible	ADJ
easat-3138	242	5	to	to	PART
easat-3138	242	6	investigate	investigate	VERB
easat-3138	242	7	how	how	SCONJ
easat-3138	242	8	these	these	DET
easat-3138	242	9	variables	variable	NOUN
easat-3138	242	10	affect	affect	VERB
easat-3138	242	11	a	a	DET
easat-3138	242	12	company	company	NOUN
easat-3138	242	13	's	's	PART
easat-3138	242	14	or	or	CCONJ
easat-3138	242	15	campaign	campaign	NOUN
easat-3138	242	16	's	's	PART
easat-3138	242	17	social	social	ADJ
easat-3138	242	18	media	medium	NOUN
easat-3138	242	19	marketing	marketing	NOUN
easat-3138	242	20	results	result	NOUN
easat-3138	242	21	.	.	PUNCT
easat-3138	243	1	for	for	ADP
easat-3138	243	2	instance	instance	NOUN
easat-3138	243	3	,	,	PUNCT
easat-3138	243	4	researchers	researcher	NOUN
easat-3138	243	5	may	may	AUX
easat-3138	243	6	look	look	VERB
easat-3138	243	7	at	at	ADP
easat-3138	243	8	how	how	SCONJ
easat-3138	243	9	various	various	ADJ
easat-3138	243	10	variables	variable	NOUN
easat-3138	243	11	affect	affect	VERB
easat-3138	243	12	brand	brand	NOUN
easat-3138	243	13	engagement	engagement	NOUN
easat-3138	243	14	in	in	ADP
easat-3138	243	15	new	new	ADJ
easat-3138	243	16	media	medium	NOUN
easat-3138	243	17	vs	vs	ADP
easat-3138	243	18	traditional	traditional	ADJ
easat-3138	243	19	forms	form	NOUN
easat-3138	243	20	of	of	ADP
easat-3138	243	21	advertising	advertising	NOUN
easat-3138	243	22	(	(	PUNCT
easat-3138	243	23	schultz	schultz	PROPN
easat-3138	243	24	&	&	CCONJ
easat-3138	243	25	peltier	peltier	PROPN
easat-3138	243	26	,	,	PUNCT
easat-3138	243	27	2013	2013	NUM
easat-3138	243	28	)	)	PUNCT
easat-3138	243	29	.	.	PUNCT
easat-3138	244	1	(	(	PUNCT
easat-3138	244	2	hennig	hennig	NOUN
easat-3138	244	3	-	-	PUNCT
easat-3138	244	4	thurau	thurau	PROPN
easat-3138	244	5	et	et	PROPN
easat-3138	244	6	al	al	PROPN
easat-3138	244	7	.	.	PROPN
easat-3138	244	8	,	,	PUNCT
easat-3138	244	9	2010	2010	NUM
easat-3138	244	10	)	)	PUNCT
easat-3138	244	11	.	.	PUNCT
easat-3138	245	1	second	second	ADJ
easat-3138	245	2	,	,	PUNCT
easat-3138	245	3	there	there	PRON
easat-3138	245	4	is	be	VERB
easat-3138	245	5	an	an	DET
easat-3138	245	6	over	over	ADJ
easat-3138	245	7	reliance	reliance	NOUN
easat-3138	245	8	on	on	ADP
easat-3138	245	9	european	european	PROPN
easat-3138	245	10	(	(	PUNCT
easat-3138	245	11	and	and	CCONJ
easat-3138	245	12	especially	especially	ADV
easat-3138	245	13	german	german	ADJ
easat-3138	245	14	)	)	PUNCT
easat-3138	245	15	sources	source	NOUN
easat-3138	245	16	in	in	ADP
easat-3138	245	17	the	the	DET
easat-3138	245	18	analyses	analysis	NOUN
easat-3138	245	19	.	.	PUNCT
easat-3138	246	1	cultural	cultural	ADJ
easat-3138	246	2	disparities	disparity	NOUN
easat-3138	246	3	in	in	ADP
easat-3138	246	4	consumer	consumer	NOUN
easat-3138	246	5	social	social	ADJ
easat-3138	246	6	media	medium	NOUN
easat-3138	246	7	activity	activity	NOUN
easat-3138	246	8	have	have	AUX
easat-3138	246	9	been	be	AUX
easat-3138	246	10	the	the	DET
easat-3138	246	11	subject	subject	NOUN
easat-3138	246	12	of	of	ADP
easat-3138	246	13	prior	prior	ADJ
easat-3138	246	14	research	research	NOUN
easat-3138	246	15	(	(	PUNCT
easat-3138	246	16	bernoff	bernoff	PROPN
easat-3138	246	17	&	&	CCONJ
easat-3138	246	18	li	li	PROPN
easat-3138	246	19	,	,	PUNCT
easat-3138	246	20	2008	2008	NUM
easat-3138	246	21	;	;	PUNCT
easat-3138	246	22	world	world	NOUN
easat-3138	246	23	news	news	NOUN
easat-3138	246	24	media	medium	NOUN
easat-3138	246	25	network	network	NOUN
easat-3138	246	26	,	,	PUNCT
easat-3138	246	27	2015	2015	NUM
easat-3138	246	28	)	)	PUNCT
easat-3138	246	29	.	.	PUNCT
easat-3138	247	1	further	far	ADV
easat-3138	247	2	,	,	PUNCT
easat-3138	247	3	existing	exist	VERB
easat-3138	247	4	studies	study	NOUN
easat-3138	247	5	support	support	VERB
easat-3138	247	6	tailoring	tailor	VERB
easat-3138	247	7	social	social	ADJ
easat-3138	247	8	media	medium	NOUN
easat-3138	247	9	material	material	NOUN
easat-3138	247	10	to	to	ADP
easat-3138	247	11	the	the	DET
easat-3138	247	12	intended	intend	VERB
easat-3138	247	13	audience	audience	NOUN
easat-3138	247	14	's	's	PART
easat-3138	247	15	culture	culture	NOUN
easat-3138	247	16	according	accord	VERB
easat-3138	247	17	to	to	ADP
easat-3138	247	18	demographic	demographic	ADJ
easat-3138	247	19	information	information	NOUN
easat-3138	247	20	(	(	PUNCT
easat-3138	247	21	tsai	tsai	PROPN
easat-3138	247	22	&	&	CCONJ
easat-3138	247	23	men	man	NOUN
easat-3138	247	24	,	,	PUNCT
easat-3138	247	25	2012	2012	NUM
easat-3138	247	26	)	)	PUNCT
easat-3138	247	27	.	.	PUNCT
easat-3138	248	1	therefore	therefore	ADV
easat-3138	248	2	,	,	PUNCT
easat-3138	248	3	the	the	DET
easat-3138	248	4	framework	framework	NOUN
easat-3138	248	5	should	should	AUX
easat-3138	248	6	be	be	AUX
easat-3138	248	7	extrapolated	extrapolate	VERB
easat-3138	248	8	with	with	ADP
easat-3138	248	9	care	care	NOUN
easat-3138	248	10	to	to	ADP
easat-3138	248	11	various	various	ADJ
easat-3138	248	12	cultural	cultural	ADJ
easat-3138	248	13	settings	setting	NOUN
easat-3138	248	14	.	.	PUNCT
easat-3138	249	1	whether	whether	SCONJ
easat-3138	249	2	cultural	cultural	ADJ
easat-3138	249	3	and	and	CCONJ
easat-3138	249	4	economic	economic	ADJ
easat-3138	249	5	contexts	context	NOUN
easat-3138	249	6	contribute	contribute	VERB
easat-3138	249	7	to	to	ADP
easat-3138	249	8	the	the	DET
easat-3138	249	9	suggested	suggest	VERB
easat-3138	249	10	framework	framework	NOUN
easat-3138	249	11	or	or	CCONJ
easat-3138	249	12	merely	merely	ADV
easat-3138	249	13	demand	demand	VERB
easat-3138	249	14	alternative	alternative	ADJ
easat-3138	249	15	methods	method	NOUN
easat-3138	249	16	to	to	ADP
easat-3138	249	17	the	the	DET
easat-3138	249	18	four	four	NUM
easat-3138	249	19	dimensions	dimension	NOUN
easat-3138	249	20	is	be	AUX
easat-3138	249	21	a	a	DET
easat-3138	249	22	question	question	NOUN
easat-3138	249	23	that	that	PRON
easat-3138	249	24	may	may	AUX
easat-3138	249	25	be	be	AUX
easat-3138	249	26	answered	answer	VERB
easat-3138	249	27	by	by	ADP
easat-3138	249	28	further	further	ADJ
easat-3138	249	29	study	study	NOUN
easat-3138	249	30	.	.	PUNCT
easat-3138	250	1	considerations	consideration	NOUN
easat-3138	250	2	such	such	ADJ
easat-3138	250	3	as	as	ADP
easat-3138	250	4	company	company	NOUN
easat-3138	250	5	culture	culture	NOUN
easat-3138	250	6	,	,	PUNCT
easat-3138	250	7	business	business	NOUN
easat-3138	250	8	-	-	PUNCT
easat-3138	250	9	to	to	ADP
easat-3138	250	10	-	-	PUNCT
easat-3138	250	11	business	business	NOUN
easat-3138	250	12	versus	versus	ADP
easat-3138	250	13	business	business	NOUN
easat-3138	250	14	-	-	PUNCT
easat-3138	250	15	to	to	ADP
easat-3138	250	16	-	-	PUNCT
easat-3138	250	17	consumer	consumer	NOUN
easat-3138	250	18	orientation	orientation	NOUN
easat-3138	250	19	,	,	PUNCT
easat-3138	250	20	industry	industry	NOUN
easat-3138	250	21	focus	focus	NOUN
easat-3138	250	22	(	(	PUNCT
easat-3138	250	23	financial	financial	ADJ
easat-3138	250	24	services	service	NOUN
easat-3138	250	25	versus	versus	ADP
easat-3138	250	26	advertising	advertising	NOUN
easat-3138	250	27	agency	agency	NOUN
easat-3138	250	28	)	)	PUNCT
easat-3138	250	29	,	,	PUNCT
easat-3138	250	30	company	company	NOUN
easat-3138	250	31	size	size	NOUN
easat-3138	250	32	,	,	PUNCT
easat-3138	250	33	and	and	CCONJ
easat-3138	250	34	available	available	ADJ
easat-3138	250	35	resources	resource	NOUN
easat-3138	250	36	can	can	AUX
easat-3138	250	37	all	all	ADV
easat-3138	250	38	affect	affect	VERB
easat-3138	250	39	where	where	SCONJ
easat-3138	250	40	a	a	DET
easat-3138	250	41	business	business	NOUN
easat-3138	250	42	"	"	PUNCT
easat-3138	250	43	should	should	AUX
easat-3138	250	44	be	be	AUX
easat-3138	250	45	"	"	PUNCT
easat-3138	250	46	along	along	ADP
easat-3138	250	47	each	each	DET
easat-3138	250	48	dimension	dimension	NOUN
easat-3138	250	49	of	of	ADP
easat-3138	250	50	strategic	strategic	ADJ
easat-3138	250	51	social	social	ADJ
easat-3138	250	52	media	medium	NOUN
easat-3138	250	53	marketing	marketing	NOUN
easat-3138	250	54	.	.	PUNCT
easat-3138	251	1	finally	finally	ADV
easat-3138	251	2	,	,	PUNCT
easat-3138	251	3	future	future	ADJ
easat-3138	251	4	research	research	NOUN
easat-3138	251	5	should	should	AUX
easat-3138	251	6	investigate	investigate	VERB
easat-3138	251	7	how	how	SCONJ
easat-3138	251	8	companies	company	NOUN
easat-3138	251	9	may	may	AUX
easat-3138	251	10	develop	develop	VERB
easat-3138	251	11	value	value	NOUN
easat-3138	251	12	and	and	CCONJ
easat-3138	251	13	core	core	NOUN
easat-3138	251	14	competencies	competency	NOUN
easat-3138	251	15	by	by	ADP
easat-3138	251	16	going	go	VERB
easat-3138	251	17	above	above	ADV
easat-3138	251	18	and	and	CCONJ
easat-3138	251	19	beyond	beyond	ADP
easat-3138	251	20	the	the	DET
easat-3138	251	21	requirements	requirement	NOUN
easat-3138	251	22	of	of	ADP
easat-3138	251	23	regulatory	regulatory	ADJ
easat-3138	251	24	or	or	CCONJ
easat-3138	251	25	self	self	NOUN
easat-3138	251	26	-	-	PUNCT
easat-3138	251	27	regulatory	regulatory	ADJ
easat-3138	251	28	organizations	organization	NOUN
easat-3138	251	29	(	(	PUNCT
easat-3138	251	30	like	like	ADP
easat-3138	251	31	the	the	DET
easat-3138	251	32	association	association	NOUN
easat-3138	251	33	for	for	ADP
easat-3138	251	34	wom	wom	PROPN
easat-3138	251	35	advertising	advertising	NOUN
easat-3138	251	36	)	)	PUNCT
easat-3138	251	37	in	in	ADP
easat-3138	251	38	social	social	ADJ
easat-3138	251	39	media	medium	NOUN
easat-3138	251	40	marketing	marketing	NOUN
easat-3138	251	41	governance	governance	NOUN
easat-3138	251	42	.	.	PUNCT
easat-3138	252	1	in	in	ADP
easat-3138	252	2	this	this	DET
easat-3138	252	3	study	study	NOUN
easat-3138	252	4	,	,	PUNCT
easat-3138	252	5	we	we	PRON
easat-3138	252	6	go	go	VERB
easat-3138	252	7	into	into	ADP
easat-3138	252	8	the	the	DET
easat-3138	252	9	depths	depth	NOUN
easat-3138	252	10	of	of	ADP
easat-3138	252	11	the	the	DET
easat-3138	252	12	intricacy	intricacy	NOUN
easat-3138	252	13	that	that	PRON
easat-3138	252	14	is	be	AUX
easat-3138	252	15	effective	effective	ADJ
easat-3138	252	16	social	social	ADJ
easat-3138	252	17	media	medium	NOUN
easat-3138	252	18	marketing	marketing	NOUN
easat-3138	252	19	.	.	PUNCT
easat-3138	253	1	in	in	ADP
easat-3138	253	2	actuality	actuality	NOUN
easat-3138	253	3	,	,	PUNCT
easat-3138	253	4	a	a	DET
easat-3138	253	5	single	single	ADJ
easat-3138	253	6	individual	individual	NOUN
easat-3138	253	7	or	or	CCONJ
easat-3138	253	8	even	even	ADV
easat-3138	253	9	a	a	DET
easat-3138	253	10	small	small	ADJ
easat-3138	253	11	group	group	NOUN
easat-3138	253	12	would	would	AUX
easat-3138	253	13	struggle	struggle	VERB
easat-3138	253	14	to	to	PART
easat-3138	253	15	keep	keep	VERB
easat-3138	253	16	up	up	ADP
easat-3138	253	17	with	with	ADP
easat-3138	253	18	the	the	DET
easat-3138	253	19	complexity	complexity	NOUN
easat-3138	253	20	of	of	ADP
easat-3138	253	21	social	social	ADJ
easat-3138	253	22	media	medium	NOUN
easat-3138	253	23	marketing	marketing	NOUN
easat-3138	253	24	.	.	PUNCT
easat-3138	254	1	businesses	business	NOUN
easat-3138	254	2	need	need	VERB
easat-3138	254	3	to	to	PART
easat-3138	254	4	encourage	encourage	VERB
easat-3138	254	5	collaboration	collaboration	NOUN
easat-3138	254	6	across	across	ADP
easat-3138	254	7	departments	department	NOUN
easat-3138	254	8	and	and	CCONJ
easat-3138	254	9	the	the	DET
easat-3138	254	10	four	four	NUM
easat-3138	254	11	dimensions	dimension	NOUN
easat-3138	254	12	of	of	ADP
easat-3138	254	13	social	social	ADJ
easat-3138	254	14	media	medium	NOUN
easat-3138	254	15	marketing	marketing	NOUN
easat-3138	254	16	if	if	SCONJ
easat-3138	254	17	they	they	PRON
easat-3138	254	18	want	want	VERB
easat-3138	254	19	to	to	PART
easat-3138	254	20	succeed	succeed	VERB
easat-3138	254	21	in	in	ADP
easat-3138	254	22	today	today	NOUN
easat-3138	254	23	's	's	PART
easat-3138	254	24	volatile	volatile	ADJ
easat-3138	254	25	market	market	NOUN
easat-3138	254	26	.	.	PUNCT
easat-3138	255	1	5159	5159	NUM
easat-3138	255	2	edelweiss	edelweiss	PROPN
easat-3138	255	3	applied	apply	VERB
easat-3138	255	4	science	science	NOUN
easat-3138	255	5	and	and	CCONJ
easat-3138	255	6	technology	technology	NOUN
easat-3138	255	7	issn	issn	PROPN
easat-3138	255	8	:	:	PUNCT
easat-3138	255	9	2576	2576	NUM
easat-3138	255	10	-	-	SYM
easat-3138	255	11	8484	8484	NUM
easat-3138	255	12	vol	vol	NOUN
easat-3138	255	13	.	.	PROPN
easat-3138	255	14	8	8	NUM
easat-3138	255	15	,	,	PUNCT
easat-3138	255	16	no	no	INTJ
easat-3138	255	17	.	.	NOUN
easat-3138	256	1	6	6	NUM
easat-3138	256	2	:	:	SYM
easat-3138	256	3	5150	5150	NUM
easat-3138	256	4	-	-	SYM
easat-3138	256	5	5160	5160	NUM
easat-3138	256	6	,	,	PUNCT
easat-3138	256	7	2024	2024	NUM
easat-3138	256	8	doi	doi	NOUN
easat-3138	256	9	:	:	PUNCT
easat-3138	256	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	256	11	©	©	ADP
easat-3138	256	12	2024	2024	NUM
easat-3138	256	13	by	by	ADP
easat-3138	256	14	the	the	DET
easat-3138	256	15	authors	author	NOUN
easat-3138	256	16	;	;	PUNCT
easat-3138	256	17	licensee	licensee	PROPN
easat-3138	256	18	learning	learn	VERB
easat-3138	256	19	gate	gate	NOUN
easat-3138	256	20	copyright	copyright	NOUN
easat-3138	256	21	:	:	PUNCT
easat-3138	257	1	©	©	PROPN
easat-3138	257	2	2024	2024	NUM
easat-3138	257	3	by	by	ADP
easat-3138	257	4	the	the	DET
easat-3138	257	5	authors	author	NOUN
easat-3138	257	6	.	.	PUNCT
easat-3138	258	1	this	this	DET
easat-3138	258	2	article	article	NOUN
easat-3138	258	3	is	be	AUX
easat-3138	258	4	an	an	DET
easat-3138	258	5	open	open	ADJ
easat-3138	258	6	access	access	NOUN
easat-3138	258	7	article	article	NOUN
easat-3138	258	8	distributed	distribute	VERB
easat-3138	258	9	under	under	ADP
easat-3138	258	10	the	the	DET
easat-3138	258	11	terms	term	NOUN
easat-3138	258	12	and	and	CCONJ
easat-3138	258	13	conditions	condition	NOUN
easat-3138	258	14	of	of	ADP
easat-3138	258	15	the	the	DET
easat-3138	258	16	creative	creative	ADJ
easat-3138	258	17	commons	common	NOUN
easat-3138	258	18	attribution	attribution	NOUN
easat-3138	258	19	(	(	PUNCT
easat-3138	258	20	cc	cc	NOUN
easat-3138	258	21	by	by	ADP
easat-3138	258	22	)	)	PUNCT
easat-3138	258	23	license	license	NOUN
easat-3138	258	24	(	(	PUNCT
easat-3138	258	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3138	258	26	)	)	PUNCT
easat-3138	258	27	.	.	PUNCT
easat-3138	259	1	references	reference	NOUN
easat-3138	259	2	[	[	X
easat-3138	259	3	1	1	NUM
easat-3138	259	4	]	]	PUNCT
easat-3138	259	5	argyris	argyris	PROPN
easat-3138	259	6	,	,	PUNCT
easat-3138	259	7	c.	c.	PROPN
easat-3138	259	8	,	,	PUNCT
easat-3138	259	9	&	&	CCONJ
easat-3138	259	10	schön	schön	PROPN
easat-3138	259	11	,	,	PUNCT
easat-3138	259	12	d.	d.	PROPN
easat-3138	259	13	a.	a.	PROPN
easat-3138	259	14	(	(	PUNCT
easat-3138	259	15	1978	1978	NUM
easat-3138	259	16	)	)	PUNCT
easat-3138	259	17	.	.	PUNCT
easat-3138	260	1	organizational	organizational	ADJ
easat-3138	260	2	learning	learning	NOUN
easat-3138	260	3	:	:	PUNCT
easat-3138	260	4	a	a	DET
easat-3138	260	5	theory	theory	NOUN
easat-3138	260	6	of	of	ADP
easat-3138	260	7	action	action	NOUN
easat-3138	260	8	perspective	perspective	NOUN
easat-3138	260	9	.	.	PUNCT
easat-3138	261	1	reading	reading	NOUN
easat-3138	261	2	,	,	PUNCT
easat-3138	261	3	ma	ma	PROPN
easat-3138	261	4	:	:	PUNCT
easat-3138	261	5	addisonwesley	addisonwesley	ADJ
easat-3138	261	6	.	.	PUNCT
easat-3138	262	1	[	[	X
easat-3138	262	2	2	2	NUM
easat-3138	262	3	]	]	X
easat-3138	262	4	ashley	ashley	PROPN
easat-3138	262	5	,	,	PUNCT
easat-3138	262	6	c.	c.	PROPN
easat-3138	262	7	,	,	PUNCT
easat-3138	262	8	&	&	CCONJ
easat-3138	262	9	tuten	tuten	VERB
easat-3138	262	10	,	,	PUNCT
easat-3138	262	11	t.	t.	PROPN
easat-3138	262	12	(	(	PUNCT
easat-3138	262	13	2015	2015	NUM
easat-3138	262	14	)	)	PUNCT
easat-3138	262	15	.	.	PUNCT
easat-3138	263	1	creative	creative	ADJ
easat-3138	263	2	strategies	strategy	NOUN
easat-3138	263	3	in	in	ADP
easat-3138	263	4	social	social	ADJ
easat-3138	263	5	media	medium	NOUN
easat-3138	263	6	marketing	marketing	NOUN
easat-3138	263	7	:	:	PUNCT
easat-3138	263	8	an	an	DET
easat-3138	263	9	exploratory	exploratory	ADJ
easat-3138	263	10	study	study	NOUN
easat-3138	263	11	of	of	ADP
easat-3138	263	12	branded	brand	VERB
easat-3138	263	13	social	social	ADJ
easat-3138	263	14	content	content	NOUN
easat-3138	263	15	and	and	CCONJ
easat-3138	263	16	consumer	consumer	NOUN
easat-3138	263	17	engagement	engagement	NOUN
easat-3138	263	18	.	.	PUNCT
easat-3138	264	1	psychology	psychology	NOUN
easat-3138	264	2	&	&	CCONJ
easat-3138	264	3	marketing	marketing	PROPN
easat-3138	264	4	,	,	PUNCT
easat-3138	264	5	32(1	32(1	NUM
easat-3138	264	6	)	)	PUNCT
easat-3138	264	7	,	,	PUNCT
easat-3138	264	8	15–27	15–27	NUM
easat-3138	264	9	.	.	PUNCT
easat-3138	265	1	[	[	X
easat-3138	265	2	3	3	NUM
easat-3138	265	3	]	]	PUNCT
easat-3138	265	4	asmussen	asmussen	NOUN
easat-3138	265	5	,	,	PUNCT
easat-3138	265	6	b.	b.	PROPN
easat-3138	265	7	,	,	PUNCT
easat-3138	265	8	harridge	harridge	VERB
easat-3138	265	9	-	-	PUNCT
easat-3138	265	10	march	march	NOUN
easat-3138	265	11	,	,	PUNCT
easat-3138	265	12	s.	s.	PROPN
easat-3138	265	13	,	,	PUNCT
easat-3138	265	14	occhiocupo	occhiocupo	NOUN
easat-3138	265	15	,	,	PUNCT
easat-3138	265	16	n.	n.	NOUN
easat-3138	265	17	,	,	PUNCT
easat-3138	265	18	&	&	CCONJ
easat-3138	265	19	farquhar	farquhar	PROPN
easat-3138	265	20	,	,	PUNCT
easat-3138	265	21	j.	j.	PROPN
easat-3138	265	22	(	(	PUNCT
easat-3138	265	23	2013	2013	NUM
easat-3138	265	24	)	)	PUNCT
easat-3138	265	25	.	.	PUNCT
easat-3138	266	1	the	the	DET
easat-3138	266	2	multi	multi	ADJ
easat-3138	266	3	-	-	ADJ
easat-3138	266	4	layered	layered	ADJ
easat-3138	266	5	nature	nature	NOUN
easat-3138	266	6	of	of	ADP
easat-3138	266	7	the	the	DET
easat-3138	266	8	internetbased	internetbased	ADJ
easat-3138	266	9	democratization	democratization	NOUN
easat-3138	266	10	of	of	ADP
easat-3138	266	11	brand	brand	NOUN
easat-3138	266	12	management	management	NOUN
easat-3138	266	13	.	.	PUNCT
easat-3138	267	1	journal	journal	PROPN
easat-3138	267	2	of	of	ADP
easat-3138	267	3	business	business	NOUN
easat-3138	267	4	research	research	NOUN
easat-3138	267	5	,	,	PUNCT
easat-3138	267	6	66(9	66(9	NUM
easat-3138	267	7	)	)	PUNCT
easat-3138	267	8	,	,	PUNCT
easat-3138	267	9	1473–1483	1473–1483	NUM
easat-3138	267	10	.	.	PUNCT
easat-3138	268	1	[	[	X
easat-3138	268	2	4	4	NUM
easat-3138	268	3	]	]	PUNCT
easat-3138	268	4	bernoff	bernoff	NOUN
easat-3138	268	5	,	,	PUNCT
easat-3138	268	6	j.	j.	PROPN
easat-3138	268	7	,	,	PUNCT
easat-3138	268	8	&	&	CCONJ
easat-3138	268	9	li	li	PROPN
easat-3138	268	10	,	,	PUNCT
easat-3138	268	11	c.	c.	PROPN
easat-3138	268	12	(	(	PUNCT
easat-3138	268	13	2008	2008	NUM
easat-3138	268	14	)	)	PUNCT
easat-3138	268	15	.	.	PUNCT
easat-3138	269	1	harnessing	harness	VERB
easat-3138	269	2	the	the	DET
easat-3138	269	3	power	power	NOUN
easat-3138	269	4	of	of	ADP
easat-3138	269	5	the	the	DET
easat-3138	269	6	oh	oh	NUM
easat-3138	269	7	-	-	PUNCT
easat-3138	269	8	so	so	ADV
easat-3138	269	9	-	-	PUNCT
easat-3138	269	10	social	social	ADJ
easat-3138	269	11	web	web	NOUN
easat-3138	269	12	.	.	PUNCT
easat-3138	269	13	mit	mit	PROPN
easat-3138	269	14	sloan	sloan	PROPN
easat-3138	269	15	management	management	PROPN
easat-3138	269	16	review	review	PROPN
easat-3138	269	17	,	,	PUNCT
easat-3138	269	18	49(3	49(3	PROPN
easat-3138	269	19	)	)	PUNCT
easat-3138	269	20	,	,	PUNCT
easat-3138	269	21	36–42	36–42	NUM
easat-3138	269	22	.	.	PUNCT
easat-3138	270	1	[	[	X
easat-3138	270	2	5	5	NUM
easat-3138	270	3	]	]	PUNCT
easat-3138	270	4	bianchi	bianchi	NOUN
easat-3138	270	5	,	,	PUNCT
easat-3138	270	6	c.	c.	PROPN
easat-3138	270	7	,	,	PUNCT
easat-3138	270	8	&	&	CCONJ
easat-3138	270	9	andrews	andrews	PROPN
easat-3138	270	10	,	,	PUNCT
easat-3138	270	11	l.	l.	PROPN
easat-3138	270	12	(	(	PUNCT
easat-3138	270	13	2015	2015	NUM
easat-3138	270	14	)	)	PUNCT
easat-3138	270	15	.	.	PUNCT
easat-3138	271	1	investigating	investigate	VERB
easat-3138	271	2	marketing	marketing	NOUN
easat-3138	271	3	managers	manager	NOUN
easat-3138	271	4	'	'	PART
easat-3138	271	5	perspectives	perspective	NOUN
easat-3138	271	6	on	on	ADP
easat-3138	271	7	social	social	ADJ
easat-3138	271	8	media	medium	NOUN
easat-3138	271	9	in	in	ADP
easat-3138	271	10	chile	chile	PROPN
easat-3138	271	11	.	.	PUNCT
easat-3138	272	1	journal	journal	PROPN
easat-3138	272	2	of	of	ADP
easat-3138	272	3	business	business	NOUN
easat-3138	272	4	research	research	NOUN
easat-3138	272	5	,	,	PUNCT
easat-3138	272	6	68(12	68(12	NUM
easat-3138	272	7	)	)	PUNCT
easat-3138	272	8	,	,	PUNCT
easat-3138	272	9	2552–2559	2552–2559	NUM
easat-3138	272	10	.	.	PUNCT
easat-3138	273	1	[	[	X
easat-3138	273	2	6	6	NUM
easat-3138	273	3	]	]	SYM
easat-3138	273	4	brown	brown	PROPN
easat-3138	273	5	,	,	PUNCT
easat-3138	273	6	a.	a.	PROPN
easat-3138	273	7	e.	e.	PROPN
easat-3138	273	8	,	,	PUNCT
easat-3138	273	9	&	&	CCONJ
easat-3138	273	10	grant	grant	PROPN
easat-3138	273	11	,	,	PUNCT
easat-3138	273	12	g.	g.	PROPN
easat-3138	273	13	g.	g.	PROPN
easat-3138	273	14	(	(	PUNCT
easat-3138	273	15	2005	2005	NUM
easat-3138	273	16	)	)	PUNCT
easat-3138	273	17	.	.	PUNCT
easat-3138	274	1	framing	frame	VERB
easat-3138	274	2	the	the	DET
easat-3138	274	3	frameworks	framework	NOUN
easat-3138	274	4	:	:	PUNCT
easat-3138	274	5	a	a	DET
easat-3138	274	6	review	review	NOUN
easat-3138	274	7	of	of	ADP
easat-3138	274	8	it	it	PRON
easat-3138	274	9	governance	governance	NOUN
easat-3138	274	10	research	research	NOUN
easat-3138	274	11	.	.	PUNCT
easat-3138	275	1	communications	communication	NOUN
easat-3138	275	2	of	of	ADP
easat-3138	275	3	the	the	DET
easat-3138	275	4	association	association	NOUN
easat-3138	275	5	for	for	ADP
easat-3138	275	6	information	information	NOUN
easat-3138	275	7	systems	system	NOUN
easat-3138	275	8	,	,	PUNCT
easat-3138	275	9	15(1	15(1	NUM
easat-3138	275	10	)	)	PUNCT
easat-3138	275	11	,	,	PUNCT
easat-3138	275	12	696–712	696–712	NUM
easat-3138	275	13	.	.	PUNCT
easat-3138	276	1	[	[	X
easat-3138	276	2	7	7	X
easat-3138	276	3	]	]	X
easat-3138	276	4	brunner	brunner	NOUN
easat-3138	276	5	-	-	PUNCT
easat-3138	276	6	sperdin	sperdin	VERB
easat-3138	276	7	,	,	PUNCT
easat-3138	276	8	a.	a.	NOUN
easat-3138	276	9	,	,	PUNCT
easat-3138	276	10	scholl	scholl	NOUN
easat-3138	276	11	-	-	PUNCT
easat-3138	276	12	grissemann	grissemann	PROPN
easat-3138	276	13	,	,	PUNCT
easat-3138	276	14	u.	u.	PROPN
easat-3138	276	15	s.	s.	PROPN
easat-3138	276	16	,	,	PUNCT
easat-3138	276	17	&	&	CCONJ
easat-3138	276	18	stokburger	stokburger	NOUN
easat-3138	276	19	-	-	PUNCT
easat-3138	276	20	sauer	sauer	NOUN
easat-3138	276	21	,	,	PUNCT
easat-3138	276	22	n.	n.	PROPN
easat-3138	276	23	e.	e.	PROPN
easat-3138	276	24	(	(	PUNCT
easat-3138	276	25	2014	2014	NUM
easat-3138	276	26	)	)	PUNCT
easat-3138	276	27	.	.	PUNCT
easat-3138	277	1	the	the	DET
easat-3138	277	2	relevance	relevance	NOUN
easat-3138	277	3	of	of	ADP
easat-3138	277	4	holistic	holistic	ADJ
easat-3138	277	5	website	website	NOUN
easat-3138	277	6	perception	perception	NOUN
easat-3138	277	7	.	.	PUNCT
easat-3138	278	1	how	how	SCONJ
easat-3138	278	2	sense	sense	NOUN
easat-3138	278	3	-	-	PUNCT
easat-3138	278	4	making	make	VERB
easat-3138	278	5	and	and	CCONJ
easat-3138	278	6	exploration	exploration	NOUN
easat-3138	278	7	cues	cue	NOUN
easat-3138	278	8	guide	guide	VERB
easat-3138	278	9	consumers	consumer	NOUN
easat-3138	278	10	'	'	PART
easat-3138	278	11	emotions	emotion	NOUN
easat-3138	278	12	and	and	CCONJ
easat-3138	278	13	behaviors	behavior	NOUN
easat-3138	278	14	.	.	PUNCT
easat-3138	279	1	journal	journal	NOUN
easat-3138	279	2	of	of	ADP
easat-3138	279	3	business	business	NOUN
easat-3138	279	4	research	research	NOUN
easat-3138	279	5	,	,	PUNCT
easat-3138	279	6	67(12	67(12	NUM
easat-3138	279	7	)	)	PUNCT
easat-3138	279	8	,	,	PUNCT
easat-3138	279	9	2515–2522	2515–2522	NUM
easat-3138	279	10	.	.	PUNCT
easat-3138	280	1	[	[	X
easat-3138	280	2	8	8	NUM
easat-3138	280	3	]	]	X
easat-3138	280	4	canhoto	canhoto	NOUN
easat-3138	280	5	,	,	PUNCT
easat-3138	280	6	a.	a.	NOUN
easat-3138	280	7	i.	i.	PROPN
easat-3138	280	8	,	,	PUNCT
easat-3138	280	9	&	&	CCONJ
easat-3138	280	10	clark	clark	PROPN
easat-3138	280	11	,	,	PUNCT
easat-3138	280	12	m.	m.	NOUN
easat-3138	280	13	(	(	PUNCT
easat-3138	280	14	2013	2013	NUM
easat-3138	280	15	)	)	PUNCT
easat-3138	280	16	.	.	PUNCT
easat-3138	281	1	customer	customer	NOUN
easat-3138	281	2	service	service	NOUN
easat-3138	281	3	140	140	NUM
easat-3138	281	4	characters	character	NOUN
easat-3138	281	5	at	at	ADP
easat-3138	281	6	a	a	DET
easat-3138	281	7	time	time	NOUN
easat-3138	281	8	:	:	PUNCT
easat-3138	281	9	the	the	DET
easat-3138	281	10	users	user	NOUN
easat-3138	281	11	'	'	PART
easat-3138	281	12	perspective	perspective	NOUN
easat-3138	281	13	.	.	PUNCT
easat-3138	282	1	journal	journal	NOUN
easat-3138	282	2	of	of	ADP
easat-3138	282	3	marketing	marketing	NOUN
easat-3138	282	4	management	management	NOUN
easat-3138	282	5	,	,	PUNCT
easat-3138	282	6	29(5–6	29(5–6	PROPN
easat-3138	282	7	)	)	PUNCT
easat-3138	282	8	,	,	PUNCT
easat-3138	282	9	522–544	522–544	NUM
easat-3138	282	10	.	.	PUNCT
easat-3138	283	1	[	[	X
easat-3138	283	2	9	9	NUM
easat-3138	283	3	]	]	X
easat-3138	283	4	chang	chang	PROPN
easat-3138	283	5	,	,	PUNCT
easat-3138	283	6	y.	y.	PROPN
easat-3138	283	7	t.	t.	PROPN
easat-3138	283	8	,	,	PUNCT
easat-3138	283	9	yu	yu	PROPN
easat-3138	283	10	,	,	PUNCT
easat-3138	283	11	h.	h.	PROPN
easat-3138	283	12	,	,	PUNCT
easat-3138	283	13	&	&	CCONJ
easat-3138	283	14	lu	lu	PROPN
easat-3138	283	15	,	,	PUNCT
easat-3138	283	16	h.	h.	PROPN
easat-3138	283	17	p.	p.	PROPN
easat-3138	283	18	(	(	PUNCT
easat-3138	283	19	2015	2015	NUM
easat-3138	283	20	)	)	PUNCT
easat-3138	283	21	.	.	PUNCT
easat-3138	284	1	persuasive	persuasive	ADJ
easat-3138	284	2	messages	message	NOUN
easat-3138	284	3	,	,	PUNCT
easat-3138	284	4	popularity	popularity	NOUN
easat-3138	284	5	cohesion	cohesion	NOUN
easat-3138	284	6	,	,	PUNCT
easat-3138	284	7	and	and	CCONJ
easat-3138	284	8	message	message	NOUN
easat-3138	284	9	diffusion	diffusion	NOUN
easat-3138	284	10	in	in	ADP
easat-3138	284	11	social	social	ADJ
easat-3138	284	12	media	medium	NOUN
easat-3138	284	13	marketing	marketing	NOUN
easat-3138	284	14	.	.	PUNCT
easat-3138	285	1	journal	journal	PROPN
easat-3138	285	2	of	of	ADP
easat-3138	285	3	business	business	NOUN
easat-3138	285	4	research	research	NOUN
easat-3138	285	5	,	,	PUNCT
easat-3138	285	6	68(4	68(4	NUM
easat-3138	285	7	)	)	PUNCT
easat-3138	285	8	,	,	PUNCT
easat-3138	285	9	777–782	777–782	NUM
easat-3138	285	10	.	.	PUNCT
easat-3138	286	1	[	[	X
easat-3138	286	2	10	10	NUM
easat-3138	286	3	]	]	X
easat-3138	286	4	corbin	corbin	PROPN
easat-3138	286	5	,	,	PUNCT
easat-3138	286	6	j.	j.	PROPN
easat-3138	286	7	,	,	PUNCT
easat-3138	286	8	&	&	CCONJ
easat-3138	286	9	straus	straus	PROPN
easat-3138	286	10	,	,	PUNCT
easat-3138	286	11	a.	a.	NOUN
easat-3138	286	12	(	(	PUNCT
easat-3138	286	13	2008	2008	NUM
easat-3138	286	14	)	)	PUNCT
easat-3138	286	15	.	.	PUNCT
easat-3138	287	1	basics	basic	NOUN
easat-3138	287	2	of	of	ADP
easat-3138	287	3	qualitative	qualitative	ADJ
easat-3138	287	4	research	research	NOUN
easat-3138	287	5	:	:	PUNCT
easat-3138	287	6	techniques	technique	NOUN
easat-3138	287	7	and	and	CCONJ
easat-3138	287	8	procedures	procedure	NOUN
easat-3138	287	9	for	for	ADP
easat-3138	287	10	developing	develop	VERB
easat-3138	287	11	grounded	ground	VERB
easat-3138	287	12	theory	theory	NOUN
easat-3138	287	13	(	(	PUNCT
easat-3138	287	14	3rd	3rd	ADJ
easat-3138	287	15	ed	ed	NOUN
easat-3138	287	16	.	.	PUNCT
easat-3138	287	17	)	)	PUNCT
easat-3138	287	18	.	.	PUNCT
easat-3138	288	1	thousand	thousand	NUM
easat-3138	288	2	oaks	oak	NOUN
easat-3138	288	3	,	,	PUNCT
easat-3138	288	4	ca	can	AUX
easat-3138	288	5	:	:	PUNCT
easat-3138	288	6	sage	sage	VERB
easat-3138	288	7	.	.	PUNCT
easat-3138	289	1	[	[	X
easat-3138	289	2	11	11	NUM
easat-3138	289	3	]	]	SYM
easat-3138	289	4	corstjens	corstjen	NOUN
easat-3138	289	5	,	,	PUNCT
easat-3138	289	6	m.	m.	NOUN
easat-3138	289	7	,	,	PUNCT
easat-3138	289	8	&	&	CCONJ
easat-3138	289	9	umblijs	umblijs	PROPN
easat-3138	289	10	,	,	PUNCT
easat-3138	289	11	a.	a.	NOUN
easat-3138	289	12	(	(	PUNCT
easat-3138	289	13	2012	2012	NUM
easat-3138	289	14	)	)	PUNCT
easat-3138	289	15	.	.	PUNCT
easat-3138	290	1	the	the	DET
easat-3138	290	2	power	power	NOUN
easat-3138	290	3	of	of	ADP
easat-3138	290	4	evil	evil	NOUN
easat-3138	290	5	.	.	PUNCT
easat-3138	291	1	journal	journal	NOUN
easat-3138	291	2	of	of	ADP
easat-3138	291	3	advertising	advertising	NOUN
easat-3138	291	4	research	research	NOUN
easat-3138	291	5	,	,	PUNCT
easat-3138	291	6	52(4	52(4	NUM
easat-3138	291	7	)	)	PUNCT
easat-3138	291	8	,	,	PUNCT
easat-3138	291	9	433–449	433–449	NUM
easat-3138	291	10	.	.	PUNCT
easat-3138	292	1	[	[	X
easat-3138	292	2	12	12	NUM
easat-3138	292	3	]	]	SYM
easat-3138	292	4	de	de	X
easat-3138	292	5	swaan	swaan	NOUN
easat-3138	292	6	arons	aron	NOUN
easat-3138	292	7	,	,	PUNCT
easat-3138	292	8	m.	m.	NOUN
easat-3138	292	9	,	,	PUNCT
easat-3138	292	10	van	van	PROPN
easat-3138	292	11	den	den	PROPN
easat-3138	292	12	driest	driest	PROPN
easat-3138	292	13	,	,	PUNCT
easat-3138	292	14	f.	f.	PROPN
easat-3138	292	15	,	,	PUNCT
easat-3138	292	16	&	&	CCONJ
easat-3138	292	17	weed	weed	NOUN
easat-3138	292	18	,	,	PUNCT
easat-3138	292	19	k.	k.	PROPN
easat-3138	292	20	(	(	PUNCT
easat-3138	292	21	2014	2014	NUM
easat-3138	292	22	)	)	PUNCT
easat-3138	292	23	.	.	PUNCT
easat-3138	293	1	the	the	DET
easat-3138	293	2	ultimate	ultimate	ADJ
easat-3138	293	3	marketing	marketing	NOUN
easat-3138	293	4	machine	machine	NOUN
easat-3138	293	5	.	.	PUNCT
easat-3138	294	1	harvard	harvard	PROPN
easat-3138	294	2	business	business	PROPN
easat-3138	294	3	review	review	PROPN
easat-3138	294	4	,	,	PUNCT
easat-3138	294	5	92(7	92(7	NUM
easat-3138	294	6	)	)	PUNCT
easat-3138	294	7	,	,	PUNCT
easat-3138	294	8	54–63	54–63	NUM
easat-3138	294	9	.	.	PUNCT
easat-3138	295	1	[	[	X
easat-3138	295	2	13	13	NUM
easat-3138	295	3	]	]	X
easat-3138	295	4	deshpandé	deshpandé	NOUN
easat-3138	295	5	,	,	PUNCT
easat-3138	295	6	r.	r.	PROPN
easat-3138	295	7	,	,	PUNCT
easat-3138	295	8	&	&	CCONJ
easat-3138	295	9	farley	farley	PROPN
easat-3138	295	10	,	,	PUNCT
easat-3138	295	11	j.	j.	PROPN
easat-3138	295	12	u.	u.	PROPN
easat-3138	295	13	(	(	PUNCT
easat-3138	295	14	2004	2004	NUM
easat-3138	295	15	)	)	PUNCT
easat-3138	295	16	.	.	PUNCT
easat-3138	296	1	organizational	organizational	ADJ
easat-3138	296	2	culture	culture	NOUN
easat-3138	296	3	,	,	PUNCT
easat-3138	296	4	market	market	NOUN
easat-3138	296	5	orientation	orientation	NOUN
easat-3138	296	6	,	,	PUNCT
easat-3138	296	7	innovativeness	innovativeness	NOUN
easat-3138	296	8	,	,	PUNCT
easat-3138	296	9	and	and	CCONJ
easat-3138	296	10	firm	firm	ADJ
easat-3138	296	11	performance	performance	NOUN
easat-3138	296	12	:	:	PUNCT
easat-3138	296	13	an	an	DET
easat-3138	296	14	international	international	ADJ
easat-3138	296	15	research	research	NOUN
easat-3138	296	16	odyssey	odyssey	PROPN
easat-3138	296	17	.	.	PUNCT
easat-3138	297	1	international	international	ADJ
easat-3138	297	2	journal	journal	PROPN
easat-3138	297	3	of	of	ADP
easat-3138	297	4	research	research	NOUN
easat-3138	297	5	in	in	ADP
easat-3138	297	6	marketing	marketing	NOUN
easat-3138	297	7	,	,	PUNCT
easat-3138	297	8	21(1	21(1	NUM
easat-3138	297	9	)	)	PUNCT
easat-3138	297	10	,	,	PUNCT
easat-3138	297	11	3–22	3–22	NOUN
easat-3138	297	12	.	.	PUNCT
easat-3138	298	1	[	[	X
easat-3138	298	2	14	14	NUM
easat-3138	298	3	]	]	X
easat-3138	298	4	divol	divol	PROPN
easat-3138	298	5	,	,	PUNCT
easat-3138	298	6	r.	r.	PROPN
easat-3138	298	7	,	,	PUNCT
easat-3138	298	8	edelman	edelman	NOUN
easat-3138	298	9	,	,	PUNCT
easat-3138	298	10	d.	d.	PROPN
easat-3138	298	11	,	,	PUNCT
easat-3138	298	12	&	&	CCONJ
easat-3138	298	13	sarrazin	sarrazin	PROPN
easat-3138	298	14	,	,	PUNCT
easat-3138	298	15	h.	h.	PROPN
easat-3138	298	16	(	(	PUNCT
easat-3138	298	17	2012	2012	NUM
easat-3138	298	18	)	)	PUNCT
easat-3138	298	19	.	.	PUNCT
easat-3138	299	1	demystifying	demystify	VERB
easat-3138	299	2	social	social	ADJ
easat-3138	299	3	media	medium	NOUN
easat-3138	299	4	.	.	PUNCT
easat-3138	300	1	mckinsey	mckinsey	NOUN
easat-3138	300	2	quarterly	quarterly	PROPN
easat-3138	300	3	,	,	PUNCT
easat-3138	300	4	2(12	2(12	NUM
easat-3138	300	5	)	)	PUNCT
easat-3138	300	6	,	,	PUNCT
easat-3138	300	7	66–77	66–77	NUM
easat-3138	300	8	.	.	PUNCT
easat-3138	301	1	[	[	X
easat-3138	301	2	15	15	NUM
easat-3138	301	3	]	]	X
easat-3138	301	4	eyrich	eyrich	NOUN
easat-3138	301	5	,	,	PUNCT
easat-3138	301	6	n.	n.	NOUN
easat-3138	301	7	,	,	PUNCT
easat-3138	301	8	padman	padman	NOUN
easat-3138	301	9	,	,	PUNCT
easat-3138	301	10	m.	m.	NOUN
easat-3138	301	11	l.	l.	PROPN
easat-3138	301	12	,	,	PUNCT
easat-3138	301	13	&	&	CCONJ
easat-3138	301	14	sweetser	sweetser	PROPN
easat-3138	301	15	,	,	PUNCT
easat-3138	301	16	k.	k.	PROPN
easat-3138	301	17	d.	d.	PROPN
easat-3138	301	18	(	(	PUNCT
easat-3138	301	19	2008	2008	NUM
easat-3138	301	20	)	)	PUNCT
easat-3138	301	21	.	.	PUNCT
easat-3138	302	1	pr	pr	PROPN
easat-3138	302	2	practitioners	practitioner	NOUN
easat-3138	302	3	'	'	PART
easat-3138	302	4	use	use	NOUN
easat-3138	302	5	of	of	ADP
easat-3138	302	6	social	social	ADJ
easat-3138	302	7	media	medium	NOUN
easat-3138	302	8	tools	tool	NOUN
easat-3138	302	9	and	and	CCONJ
easat-3138	302	10	communication	communication	NOUN
easat-3138	302	11	technology	technology	NOUN
easat-3138	302	12	.	.	PUNCT
easat-3138	303	1	public	public	ADJ
easat-3138	303	2	relations	relation	NOUN
easat-3138	303	3	review	review	NOUN
easat-3138	303	4	,	,	PUNCT
easat-3138	303	5	34(1	34(1	NUM
easat-3138	303	6	)	)	PUNCT
easat-3138	303	7	,	,	PUNCT
easat-3138	303	8	412–414	412–414	NUM
easat-3138	303	9	.	.	PUNCT
easat-3138	304	1	[	[	X
easat-3138	304	2	16	16	NUM
easat-3138	304	3	]	]	X
easat-3138	304	4	fong	fong	PROPN
easat-3138	304	5	,	,	PUNCT
easat-3138	304	6	j.	j.	PROPN
easat-3138	304	7	,	,	PUNCT
easat-3138	304	8	&	&	CCONJ
easat-3138	304	9	burton	burton	PROPN
easat-3138	304	10	,	,	PUNCT
easat-3138	304	11	s.	s.	PROPN
easat-3138	304	12	(	(	PUNCT
easat-3138	304	13	2008	2008	NUM
easat-3138	304	14	)	)	PUNCT
easat-3138	304	15	.	.	PUNCT
easat-3138	305	1	a	a	DET
easat-3138	305	2	cross	cross	ADJ
easat-3138	305	3	-	-	ADJ
easat-3138	305	4	cultural	cultural	ADJ
easat-3138	305	5	comparison	comparison	NOUN
easat-3138	305	6	of	of	ADP
easat-3138	305	7	electronic	electronic	ADJ
easat-3138	305	8	word	word	NOUN
easat-3138	305	9	-	-	PUNCT
easat-3138	305	10	of	of	ADP
easat-3138	305	11	-	-	PUNCT
easat-3138	305	12	mouth	mouth	NOUN
easat-3138	305	13	and	and	CCONJ
easat-3138	305	14	country	country	NOUN
easat-3138	305	15	-	-	PUNCT
easat-3138	305	16	of	of	ADP
easat-3138	305	17	-	-	PUNCT
easat-3138	305	18	origin	origin	NOUN
easat-3138	305	19	effects	effect	NOUN
easat-3138	305	20	.	.	PUNCT
easat-3138	306	1	journal	journal	PROPN
easat-3138	306	2	of	of	ADP
easat-3138	306	3	business	business	NOUN
easat-3138	306	4	research	research	NOUN
easat-3138	306	5	,	,	PUNCT
easat-3138	306	6	61(3	61(3	NUM
easat-3138	306	7	)	)	PUNCT
easat-3138	306	8	,	,	PUNCT
easat-3138	306	9	233–242	233–242	NUM
easat-3138	306	10	.	.	PUNCT
easat-3138	307	1	[	[	X
easat-3138	307	2	17	17	NUM
easat-3138	307	3	]	]	X
easat-3138	307	4	fontana	fontana	PROPN
easat-3138	307	5	,	,	PUNCT
easat-3138	307	6	a.	a.	PROPN
easat-3138	307	7	,	,	PUNCT
easat-3138	307	8	&	&	CCONJ
easat-3138	307	9	frey	frey	PROPN
easat-3138	307	10	,	,	PUNCT
easat-3138	307	11	j.	j.	PROPN
easat-3138	307	12	(	(	PUNCT
easat-3138	307	13	1998	1998	NUM
easat-3138	307	14	)	)	PUNCT
easat-3138	307	15	.	.	PUNCT
easat-3138	308	1	interviewing	interview	VERB
easat-3138	308	2	,	,	PUNCT
easat-3138	308	3	the	the	DET
easat-3138	308	4	art	art	NOUN
easat-3138	308	5	of	of	ADP
easat-3138	308	6	science	science	NOUN
easat-3138	308	7	.	.	PUNCT
easat-3138	309	1	in	in	ADP
easat-3138	309	2	n.	n.	PROPN
easat-3138	309	3	densin	densin	PROPN
easat-3138	309	4	,	,	PUNCT
easat-3138	309	5	&	&	CCONJ
easat-3138	309	6	y.	y.	PROPN
easat-3138	309	7	lincoln	lincoln	PROPN
easat-3138	309	8	(	(	PUNCT
easat-3138	309	9	eds	eds	PROPN
easat-3138	309	10	.	.	PUNCT
easat-3138	309	11	)	)	PUNCT
easat-3138	309	12	,	,	PUNCT
easat-3138	309	13	collecting	collect	VERB
easat-3138	309	14	and	and	CCONJ
easat-3138	309	15	interpreting	interpret	VERB
easat-3138	309	16	qualitative	qualitative	ADJ
easat-3138	309	17	materials	material	NOUN
easat-3138	309	18	(	(	PUNCT
easat-3138	309	19	pp	pp	ADJ
easat-3138	309	20	.	.	PUNCT
easat-3138	309	21	47–48	47–48	NUM
easat-3138	309	22	)	)	PUNCT
easat-3138	309	23	.	.	PUNCT
easat-3138	310	1	thousand	thousand	NUM
easat-3138	310	2	oaks	oak	NOUN
easat-3138	310	3	,	,	PUNCT
easat-3138	310	4	ca	can	AUX
easat-3138	310	5	:	:	PUNCT
easat-3138	310	6	sage	sage	VERB
easat-3138	310	7	.	.	PUNCT
easat-3138	311	1	[	[	X
easat-3138	311	2	18	18	NUM
easat-3138	311	3	]	]	PUNCT
easat-3138	311	4	fournier	fournier	NOUN
easat-3138	311	5	,	,	PUNCT
easat-3138	311	6	s.	s.	PROPN
easat-3138	311	7	,	,	PUNCT
easat-3138	311	8	&	&	CCONJ
easat-3138	311	9	avery	avery	PROPN
easat-3138	311	10	,	,	PUNCT
easat-3138	311	11	j.	j.	PROPN
easat-3138	311	12	(	(	PUNCT
easat-3138	311	13	2011	2011	NUM
easat-3138	311	14	)	)	PUNCT
easat-3138	311	15	.	.	PUNCT
easat-3138	312	1	the	the	DET
easat-3138	312	2	uninvited	uninvited	ADJ
easat-3138	312	3	brand	brand	NOUN
easat-3138	312	4	.	.	PUNCT
easat-3138	313	1	business	business	NOUN
easat-3138	313	2	horizons	horizon	NOUN
easat-3138	313	3	,	,	PUNCT
easat-3138	313	4	54(3	54(3	NUM
easat-3138	313	5	)	)	PUNCT
easat-3138	313	6	,	,	PUNCT
easat-3138	313	7	193–207	193–207	NUM
easat-3138	313	8	.	.	PUNCT
easat-3138	313	9	freeman	freeman	PROPN
easat-3138	313	10	,	,	PUNCT
easat-3138	313	11	r.	r.	PROPN
easat-3138	313	12	,	,	PUNCT
easat-3138	313	13	&	&	CCONJ
easat-3138	313	14	reed	reed	PROPN
easat-3138	313	15	,	,	PUNCT
easat-3138	313	16	d.	d.	PROPN
easat-3138	313	17	l.	l.	PROPN
easat-3138	313	18	(	(	PUNCT
easat-3138	313	19	1983	1983	NUM
easat-3138	313	20	)	)	PUNCT
easat-3138	313	21	.	.	PUNCT
easat-3138	314	1	stockholders	stockholder	NOUN
easat-3138	314	2	and	and	CCONJ
easat-3138	314	3	stakeholders	stakeholder	NOUN
easat-3138	314	4	:	:	PUNCT
easat-3138	314	5	a	a	DET
easat-3138	314	6	new	new	ADJ
easat-3138	314	7	perspective	perspective	NOUN
easat-3138	314	8	in	in	ADP
easat-3138	314	9	corporate	corporate	ADJ
easat-3138	314	10	governance	governance	NOUN
easat-3138	314	11	.	.	PUNCT
easat-3138	315	1	california	california	PROPN
easat-3138	315	2	management	management	PROPN
easat-3138	315	3	review	review	PROPN
easat-3138	315	4	,	,	PUNCT
easat-3138	315	5	25(3	25(3	NUM
easat-3138	315	6	)	)	PUNCT
easat-3138	315	7	,	,	PUNCT
easat-3138	315	8	88–106	88–106	NUM
easat-3138	315	9	.	.	PUNCT
easat-3138	316	1	[	[	X
easat-3138	316	2	19	19	NUM
easat-3138	316	3	]	]	PUNCT
easat-3138	316	4	gebauer	gebauer	NOUN
easat-3138	316	5	,	,	PUNCT
easat-3138	316	6	j.	j.	PROPN
easat-3138	316	7	,	,	PUNCT
easat-3138	316	8	füller	füller	PROPN
easat-3138	316	9	,	,	PUNCT
easat-3138	316	10	j.	j.	PROPN
easat-3138	316	11	,	,	PUNCT
easat-3138	316	12	&	&	CCONJ
easat-3138	316	13	pezzei	pezzei	PROPN
easat-3138	316	14	,	,	PUNCT
easat-3138	316	15	r.	r.	PROPN
easat-3138	316	16	(	(	PUNCT
easat-3138	316	17	2013	2013	NUM
easat-3138	316	18	)	)	PUNCT
easat-3138	316	19	.	.	PUNCT
easat-3138	317	1	the	the	DET
easat-3138	317	2	dark	dark	ADJ
easat-3138	317	3	and	and	CCONJ
easat-3138	317	4	the	the	DET
easat-3138	317	5	bright	bright	ADJ
easat-3138	317	6	side	side	NOUN
easat-3138	317	7	of	of	ADP
easat-3138	317	8	co	co	NOUN
easat-3138	317	9	-	-	NOUN
easat-3138	317	10	creation	creation	NOUN
easat-3138	317	11	:	:	PUNCT
easat-3138	317	12	triggers	trigger	NOUN
easat-3138	317	13	of	of	ADP
easat-3138	317	14	member	member	NOUN
easat-3138	317	15	behavior	behavior	NOUN
easat-3138	317	16	in	in	ADP
easat-3138	317	17	online	online	ADJ
easat-3138	317	18	innovation	innovation	NOUN
easat-3138	317	19	communities	community	NOUN
easat-3138	317	20	.	.	PUNCT
easat-3138	318	1	journal	journal	PROPN
easat-3138	318	2	of	of	ADP
easat-3138	318	3	business	business	NOUN
easat-3138	318	4	research	research	NOUN
easat-3138	318	5	,	,	PUNCT
easat-3138	318	6	66(9	66(9	NUM
easat-3138	318	7	)	)	PUNCT
easat-3138	318	8	,	,	PUNCT
easat-3138	318	9	1516–1527	1516–1527	NUM
easat-3138	318	10	.	.	PUNCT
easat-3138	319	1	[	[	X
easat-3138	319	2	20	20	NUM
easat-3138	319	3	]	]	SYM
easat-3138	319	4	harrison	harrison	PROPN
easat-3138	319	5	,	,	PUNCT
easat-3138	319	6	s.	s.	PROPN
easat-3138	319	7	h.	h.	PROPN
easat-3138	319	8	,	,	PUNCT
easat-3138	319	9	&	&	CCONJ
easat-3138	319	10	rouse	rouse	VERB
easat-3138	319	11	,	,	PUNCT
easat-3138	319	12	e.	e.	PROPN
easat-3138	319	13	d.	d.	PROPN
easat-3138	319	14	(	(	PUNCT
easat-3138	319	15	2015	2015	NUM
easat-3138	319	16	)	)	PUNCT
easat-3138	319	17	.	.	PUNCT
easat-3138	320	1	an	an	DET
easat-3138	320	2	inductive	inductive	ADJ
easat-3138	320	3	study	study	NOUN
easat-3138	320	4	of	of	ADP
easat-3138	320	5	feedback	feedback	NOUN
easat-3138	320	6	interactions	interaction	NOUN
easat-3138	320	7	over	over	ADP
easat-3138	320	8	the	the	DET
easat-3138	320	9	course	course	NOUN
easat-3138	320	10	of	of	ADP
easat-3138	320	11	creative	creative	ADJ
easat-3138	320	12	projects	project	NOUN
easat-3138	320	13	.	.	PUNCT
easat-3138	321	1	academy	academy	PROPN
easat-3138	321	2	of	of	ADP
easat-3138	321	3	management	management	PROPN
easat-3138	321	4	journal	journal	NOUN
easat-3138	321	5	,	,	PUNCT
easat-3138	321	6	58(2	58(2	NUM
easat-3138	321	7	)	)	PUNCT
easat-3138	321	8	,	,	PUNCT
easat-3138	321	9	375–404	375–404	NUM
easat-3138	321	10	.	.	PUNCT
easat-3138	322	1	[	[	X
easat-3138	322	2	21	21	NUM
easat-3138	322	3	]	]	PUNCT
easat-3138	322	4	heller	heller	NOUN
easat-3138	322	5	baird	baird	PROPN
easat-3138	322	6	,	,	PUNCT
easat-3138	322	7	c.	c.	PROPN
easat-3138	322	8	,	,	PUNCT
easat-3138	322	9	&	&	CCONJ
easat-3138	322	10	parasnis	parasnis	PROPN
easat-3138	322	11	,	,	PUNCT
easat-3138	322	12	g.	g.	PROPN
easat-3138	322	13	(	(	PUNCT
easat-3138	322	14	2011	2011	NUM
easat-3138	322	15	)	)	PUNCT
easat-3138	322	16	.	.	PUNCT
easat-3138	323	1	from	from	ADP
easat-3138	323	2	social	social	ADJ
easat-3138	323	3	media	medium	NOUN
easat-3138	323	4	to	to	ADP
easat-3138	323	5	social	social	ADJ
easat-3138	323	6	customer	customer	NOUN
easat-3138	323	7	relationship	relationship	NOUN
easat-3138	323	8	management	management	NOUN
easat-3138	323	9	.	.	PUNCT
easat-3138	324	1	strategy	strategy	NOUN
easat-3138	324	2	&	&	CCONJ
easat-3138	324	3	leadership	leadership	PROPN
easat-3138	324	4	,	,	PUNCT
easat-3138	324	5	39(5	39(5	NUM
easat-3138	324	6	)	)	PUNCT
easat-3138	324	7	,	,	PUNCT
easat-3138	324	8	30–37	30–37	NUM
easat-3138	324	9	.	.	PUNCT
easat-3138	325	1	[	[	X
easat-3138	325	2	22	22	NUM
easat-3138	325	3	]	]	X
easat-3138	325	4	hennig	hennig	PROPN
easat-3138	325	5	-	-	PUNCT
easat-3138	325	6	thurau	thurau	ADJ
easat-3138	325	7	,	,	PUNCT
easat-3138	325	8	t.	t.	PROPN
easat-3138	325	9	,	,	PUNCT
easat-3138	325	10	malthouse	malthouse	PROPN
easat-3138	325	11	,	,	PUNCT
easat-3138	325	12	e.	e.	PROPN
easat-3138	325	13	c.	c.	PROPN
easat-3138	325	14	,	,	PUNCT
easat-3138	325	15	friege	friege	NOUN
easat-3138	325	16	,	,	PUNCT
easat-3138	325	17	c.	c.	PROPN
easat-3138	325	18	,	,	PUNCT
easat-3138	325	19	gensler	gensler	NOUN
easat-3138	325	20	,	,	PUNCT
easat-3138	325	21	s.	s.	PROPN
easat-3138	325	22	,	,	PUNCT
easat-3138	325	23	lobschat	lobschat	PROPN
easat-3138	325	24	,	,	PUNCT
easat-3138	325	25	l.	l.	PROPN
easat-3138	325	26	,	,	PUNCT
easat-3138	325	27	rangaswamy	rangaswamy	PROPN
easat-3138	325	28	,	,	PUNCT
easat-3138	325	29	a.	a.	PROPN
easat-3138	325	30	,	,	PUNCT
easat-3138	325	31	&	&	CCONJ
easat-3138	325	32	skiera	skiera	PROPN
easat-3138	325	33	,	,	PUNCT
easat-3138	325	34	b.	b.	PROPN
easat-3138	325	35	(	(	PUNCT
easat-3138	325	36	2010	2010	NUM
easat-3138	325	37	)	)	PUNCT
easat-3138	325	38	.	.	PUNCT
easat-3138	326	1	the	the	DET
easat-3138	326	2	impact	impact	NOUN
easat-3138	326	3	of	of	ADP
easat-3138	326	4	new	new	ADJ
easat-3138	326	5	media	medium	NOUN
easat-3138	326	6	on	on	ADP
easat-3138	326	7	customer	customer	NOUN
easat-3138	326	8	relationships	relationship	NOUN
easat-3138	326	9	.	.	PUNCT
easat-3138	327	1	journal	journal	NOUN
easat-3138	327	2	of	of	ADP
easat-3138	327	3	service	service	NOUN
easat-3138	327	4	research	research	NOUN
easat-3138	327	5	,	,	PUNCT
easat-3138	327	6	13(3	13(3	NUM
easat-3138	327	7	)	)	PUNCT
easat-3138	327	8	,	,	PUNCT
easat-3138	327	9	311–330	311–330	NUM
easat-3138	327	10	.	.	PUNCT
easat-3138	328	1	[	[	X
easat-3138	328	2	23	23	NUM
easat-3138	328	3	]	]	X
easat-3138	328	4	jack	jack	PROPN
easat-3138	328	5	,	,	PUNCT
easat-3138	328	6	e.	e.	PROPN
easat-3138	328	7	p.	p.	PROPN
easat-3138	328	8	,	,	PUNCT
easat-3138	328	9	&	&	CCONJ
easat-3138	328	10	raturi	raturi	PROPN
easat-3138	328	11	,	,	PUNCT
easat-3138	328	12	a.	a.	PROPN
easat-3138	328	13	s.	s.	PROPN
easat-3138	328	14	(	(	PUNCT
easat-3138	328	15	2006	2006	NUM
easat-3138	328	16	)	)	PUNCT
easat-3138	328	17	.	.	PUNCT
easat-3138	329	1	lessons	lesson	NOUN
easat-3138	329	2	learned	learn	VERB
easat-3138	329	3	from	from	ADP
easat-3138	329	4	methodological	methodological	ADJ
easat-3138	329	5	triangulation	triangulation	NOUN
easat-3138	329	6	in	in	ADP
easat-3138	329	7	management	management	NOUN
easat-3138	329	8	research	research	NOUN
easat-3138	329	9	.	.	PUNCT
easat-3138	330	1	management	management	NOUN
easat-3138	330	2	research	research	NOUN
easat-3138	330	3	news	news	PROPN
easat-3138	330	4	,	,	PUNCT
easat-3138	330	5	29(6	29(6	NUM
easat-3138	330	6	)	)	PUNCT
easat-3138	330	7	,	,	PUNCT
easat-3138	330	8	345–357	345–357	NUM
easat-3138	330	9	.	.	PUNCT
easat-3138	331	1	[	[	X
easat-3138	331	2	24	24	NUM
easat-3138	331	3	]	]	X
easat-3138	331	4	kietzmann	kietzmann	PROPN
easat-3138	331	5	,	,	PUNCT
easat-3138	331	6	j.	j.	PROPN
easat-3138	331	7	,	,	PUNCT
easat-3138	331	8	hermkens	hermkens	PROPN
easat-3138	331	9	,	,	PUNCT
easat-3138	331	10	k.	k.	PROPN
easat-3138	331	11	,	,	PUNCT
easat-3138	331	12	mccarthy	mccarthy	PROPN
easat-3138	331	13	,	,	PUNCT
easat-3138	331	14	i.	i.	NOUN
easat-3138	331	15	,	,	PUNCT
easat-3138	331	16	&	&	CCONJ
easat-3138	331	17	silvestre	silvestre	PROPN
easat-3138	331	18	,	,	PUNCT
easat-3138	331	19	b.	b.	PROPN
easat-3138	331	20	(	(	PUNCT
easat-3138	331	21	2011	2011	NUM
easat-3138	331	22	)	)	PUNCT
easat-3138	331	23	.	.	PUNCT
easat-3138	332	1	social	social	ADJ
easat-3138	332	2	media	medium	NOUN
easat-3138	332	3	?	?	PUNCT
easat-3138	333	1	get	get	VERB
easat-3138	333	2	serious	serious	ADJ
easat-3138	333	3	!	!	PUNCT
easat-3138	334	1	understanding	understand	VERB
easat-3138	334	2	the	the	DET
easat-3138	334	3	functional	functional	ADJ
easat-3138	334	4	building	building	NOUN
easat-3138	334	5	blocks	block	NOUN
easat-3138	334	6	of	of	ADP
easat-3138	334	7	social	social	ADJ
easat-3138	334	8	media	medium	NOUN
easat-3138	334	9	.	.	PUNCT
easat-3138	335	1	business	business	NOUN
easat-3138	335	2	horizons	horizon	NOUN
easat-3138	335	3	,	,	PUNCT
easat-3138	335	4	54(3	54(3	NUM
easat-3138	335	5	)	)	PUNCT
easat-3138	335	6	,	,	PUNCT
easat-3138	335	7	241–251	241–251	NUM
easat-3138	335	8	.	.	PUNCT
easat-3138	336	1	[	[	X
easat-3138	336	2	25	25	NUM
easat-3138	336	3	]	]	X
easat-3138	336	4	kim	kim	PROPN
easat-3138	336	5	,	,	PUNCT
easat-3138	336	6	a.	a.	PROPN
easat-3138	336	7	j.	j.	PROPN
easat-3138	336	8	,	,	PUNCT
easat-3138	336	9	&	&	CCONJ
easat-3138	336	10	ko	ko	PROPN
easat-3138	336	11	,	,	PUNCT
easat-3138	336	12	e.	e.	PROPN
easat-3138	336	13	(	(	PUNCT
easat-3138	336	14	2012	2012	NUM
easat-3138	336	15	)	)	PUNCT
easat-3138	336	16	.	.	PUNCT
easat-3138	336	17	do	do	AUX
easat-3138	336	18	social	social	ADJ
easat-3138	336	19	media	medium	NOUN
easat-3138	336	20	marketing	marketing	NOUN
easat-3138	336	21	activities	activity	NOUN
easat-3138	336	22	enhance	enhance	VERB
easat-3138	336	23	customer	customer	NOUN
easat-3138	336	24	equity	equity	NOUN
easat-3138	336	25	?	?	PUNCT
easat-3138	337	1	an	an	DET
easat-3138	337	2	empirical	empirical	ADJ
easat-3138	337	3	study	study	NOUN
easat-3138	337	4	of	of	ADP
easat-3138	337	5	luxury	luxury	NOUN
easat-3138	337	6	fashion	fashion	NOUN
easat-3138	337	7	brand	brand	NOUN
easat-3138	337	8	.	.	PUNCT
easat-3138	338	1	journal	journal	PROPN
easat-3138	338	2	of	of	ADP
easat-3138	338	3	business	business	NOUN
easat-3138	338	4	research	research	NOUN
easat-3138	338	5	,	,	PUNCT
easat-3138	338	6	65(10	65(10	ADV
easat-3138	338	7	)	)	PUNCT
easat-3138	338	8	,	,	PUNCT
easat-3138	338	9	1480–1486	1480–1486	NUM
easat-3138	338	10	.	.	PUNCT
easat-3138	339	1	[	[	X
easat-3138	339	2	26	26	NUM
easat-3138	339	3	]	]	X
easat-3138	339	4	kumar	kumar	PROPN
easat-3138	339	5	,	,	PUNCT
easat-3138	339	6	a.	a.	PROPN
easat-3138	339	7	,	,	PUNCT
easat-3138	339	8	bezawada	bezawada	PROPN
easat-3138	339	9	,	,	PUNCT
easat-3138	339	10	r.	r.	PROPN
easat-3138	339	11	,	,	PUNCT
easat-3138	339	12	rishika	rishika	PROPN
easat-3138	339	13	,	,	PUNCT
easat-3138	339	14	r.	r.	PROPN
easat-3138	339	15	,	,	PUNCT
easat-3138	339	16	janakiraman	janakiraman	PROPN
easat-3138	339	17	,	,	PUNCT
easat-3138	339	18	r.	r.	PROPN
easat-3138	339	19	,	,	PUNCT
easat-3138	339	20	&	&	CCONJ
easat-3138	339	21	kannan	kannan	PROPN
easat-3138	339	22	,	,	PUNCT
easat-3138	339	23	p.	p.	PROPN
easat-3138	339	24	k.	k.	PROPN
easat-3138	339	25	(	(	PUNCT
easat-3138	339	26	2016	2016	NUM
easat-3138	339	27	)	)	PUNCT
easat-3138	339	28	.	.	PUNCT
easat-3138	340	1	from	from	ADP
easat-3138	340	2	social	social	ADJ
easat-3138	340	3	to	to	ADP
easat-3138	340	4	sale	sale	NOUN
easat-3138	340	5	:	:	PUNCT
easat-3138	340	6	the	the	DET
easat-3138	340	7	effects	effect	NOUN
easat-3138	340	8	of	of	ADP
easat-3138	340	9	firm	firm	NOUN
easat-3138	340	10	-	-	PUNCT
easat-3138	340	11	generated	generate	VERB
easat-3138	340	12	content	content	NOUN
easat-3138	340	13	in	in	ADP
easat-3138	340	14	social	social	ADJ
easat-3138	340	15	media	medium	NOUN
easat-3138	340	16	on	on	ADP
easat-3138	340	17	consumer	consumer	NOUN
easat-3138	340	18	behavior	behavior	NOUN
easat-3138	340	19	.	.	PUNCT
easat-3138	341	1	journal	journal	PROPN
easat-3138	341	2	of	of	ADP
easat-3138	341	3	marketing	marketing	NOUN
easat-3138	341	4	,	,	PUNCT
easat-3138	341	5	80(1	80(1	NUM
easat-3138	341	6	)	)	PUNCT
easat-3138	341	7	,	,	PUNCT
easat-3138	341	8	7–25	7–25	PROPN
easat-3138	341	9	.	.	PUNCT
easat-3138	342	1	[	[	X
easat-3138	342	2	27	27	NUM
easat-3138	342	3	]	]	X
easat-3138	342	4	labrecque	labrecque	ADJ
easat-3138	342	5	,	,	PUNCT
easat-3138	342	6	l.	l.	PROPN
easat-3138	342	7	,	,	PUNCT
easat-3138	342	8	vor	vor	VERB
easat-3138	342	9	dem	dem	PROPN
easat-3138	342	10	esche	esche	PROPN
easat-3138	342	11	,	,	PUNCT
easat-3138	342	12	j.	j.	PROPN
easat-3138	342	13	,	,	PUNCT
easat-3138	342	14	mathwick	mathwick	PROPN
easat-3138	342	15	,	,	PUNCT
easat-3138	342	16	c.	c.	PROPN
easat-3138	342	17	,	,	PUNCT
easat-3138	342	18	novak	novak	PROPN
easat-3138	342	19	,	,	PUNCT
easat-3138	342	20	t.	t.	PROPN
easat-3138	342	21	,	,	PUNCT
easat-3138	342	22	&	&	CCONJ
easat-3138	342	23	hofacker	hofacker	PROPN
easat-3138	342	24	,	,	PUNCT
easat-3138	342	25	c.	c.	PROPN
easat-3138	342	26	f.	f.	PROPN
easat-3138	342	27	(	(	PUNCT
easat-3138	342	28	2013	2013	NUM
easat-3138	342	29	)	)	PUNCT
easat-3138	342	30	.	.	PUNCT
easat-3138	343	1	consumer	consumer	NOUN
easat-3138	343	2	power	power	NOUN
easat-3138	343	3	:	:	PUNCT
easat-3138	343	4	evolution	evolution	NOUN
easat-3138	343	5	in	in	ADP
easat-3138	343	6	the	the	DET
easat-3138	343	7	digital	digital	ADJ
easat-3138	343	8	age	age	NOUN
easat-3138	343	9	.	.	PUNCT
easat-3138	344	1	journal	journal	PROPN
easat-3138	344	2	of	of	ADP
easat-3138	344	3	interactive	interactive	ADJ
easat-3138	344	4	marketing	marketing	NOUN
easat-3138	344	5	,	,	PUNCT
easat-3138	344	6	27(4	27(4	PROPN
easat-3138	344	7	)	)	PUNCT
easat-3138	344	8	,	,	PUNCT
easat-3138	344	9	257–269	257–269	NUM
easat-3138	344	10	.	.	PUNCT
easat-3138	345	1	[	[	X
easat-3138	345	2	28	28	NUM
easat-3138	345	3	]	]	X
easat-3138	345	4	lai	lai	PROPN
easat-3138	345	5	,	,	PUNCT
easat-3138	345	6	k.	k.	PROPN
easat-3138	345	7	h.	h.	PROPN
easat-3138	345	8	,	,	PUNCT
easat-3138	345	9	&	&	CCONJ
easat-3138	345	10	cheng	cheng	PROPN
easat-3138	345	11	,	,	PUNCT
easat-3138	345	12	t.	t.	PROPN
easat-3138	345	13	e.	e.	PROPN
easat-3138	345	14	(	(	PUNCT
easat-3138	345	15	2005	2005	NUM
easat-3138	345	16	)	)	PUNCT
easat-3138	345	17	.	.	PUNCT
easat-3138	346	1	effects	effect	NOUN
easat-3138	346	2	of	of	ADP
easat-3138	346	3	quality	quality	NOUN
easat-3138	346	4	management	management	NOUN
easat-3138	346	5	and	and	CCONJ
easat-3138	346	6	marketing	marketing	NOUN
easat-3138	346	7	on	on	ADP
easat-3138	346	8	organizational	organizational	ADJ
easat-3138	346	9	performance	performance	NOUN
easat-3138	346	10	.	.	PUNCT
easat-3138	347	1	journal	journal	NOUN
easat-3138	347	2	of	of	ADP
easat-3138	347	3	business	business	NOUN
easat-3138	347	4	research	research	NOUN
easat-3138	347	5	,	,	PUNCT
easat-3138	347	6	58(4	58(4	NUM
easat-3138	347	7	)	)	PUNCT
easat-3138	347	8	,	,	PUNCT
easat-3138	347	9	446–456	446–456	NUM
easat-3138	347	10	.	.	PUNCT
easat-3138	348	1	[	[	X
easat-3138	348	2	29	29	NUM
easat-3138	348	3	]	]	X
easat-3138	348	4	lincoln	lincoln	NOUN
easat-3138	348	5	,	,	PUNCT
easat-3138	348	6	y.	y.	PROPN
easat-3138	348	7	s.	s.	PROPN
easat-3138	348	8	,	,	PUNCT
easat-3138	348	9	&	&	CCONJ
easat-3138	348	10	guba	guba	PROPN
easat-3138	348	11	,	,	PUNCT
easat-3138	348	12	e.	e.	PROPN
easat-3138	348	13	g.	g.	PROPN
easat-3138	348	14	(	(	PUNCT
easat-3138	348	15	1985	1985	NUM
easat-3138	348	16	)	)	PUNCT
easat-3138	348	17	.	.	PUNCT
easat-3138	349	1	naturalistic	naturalistic	ADJ
easat-3138	349	2	inquiry	inquiry	NOUN
easat-3138	349	3	.	.	PUNCT
easat-3138	350	1	newbury	newbury	PROPN
easat-3138	350	2	park	park	PROPN
easat-3138	350	3	,	,	PUNCT
easat-3138	350	4	ca	can	AUX
easat-3138	350	5	:	:	PUNCT
easat-3138	350	6	sage	sage	VERB
easat-3138	350	7	.	.	PUNCT
easat-3138	351	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3138	351	2	5160	5160	PROPN
easat-3138	351	3	edelweiss	edelweiss	PROPN
easat-3138	351	4	applied	apply	VERB
easat-3138	351	5	science	science	NOUN
easat-3138	351	6	and	and	CCONJ
easat-3138	351	7	technology	technology	NOUN
easat-3138	351	8	issn	issn	PROPN
easat-3138	351	9	:	:	PUNCT
easat-3138	351	10	2576	2576	NUM
easat-3138	351	11	-	-	SYM
easat-3138	351	12	8484	8484	NUM
easat-3138	351	13	vol	vol	NOUN
easat-3138	351	14	.	.	PROPN
easat-3138	351	15	8	8	NUM
easat-3138	351	16	,	,	PUNCT
easat-3138	351	17	no	no	INTJ
easat-3138	351	18	.	.	NOUN
easat-3138	352	1	6	6	NUM
easat-3138	352	2	:	:	SYM
easat-3138	352	3	5150	5150	NUM
easat-3138	352	4	-	-	SYM
easat-3138	352	5	5160	5160	NUM
easat-3138	352	6	,	,	PUNCT
easat-3138	352	7	2024	2024	NUM
easat-3138	352	8	doi	doi	NOUN
easat-3138	352	9	:	:	PUNCT
easat-3138	352	10	10.55214/25768484.v8i6.3138	10.55214/25768484.v8i6.3138	NUM
easat-3138	352	11	©	©	ADP
easat-3138	352	12	2024	2024	NUM
easat-3138	352	13	by	by	ADP
easat-3138	352	14	the	the	DET
easat-3138	352	15	authors	author	NOUN
easat-3138	352	16	;	;	PUNCT
easat-3138	352	17	licensee	licensee	PROPN
easat-3138	352	18	learning	learning	NOUN
easat-3138	352	19	gate	gate	NOUN
easat-3138	353	1	[	[	X
easat-3138	353	2	30	30	NUM
easat-3138	353	3	]	]	PUNCT
easat-3138	353	4	linke	linke	PROPN
easat-3138	353	5	,	,	PUNCT
easat-3138	353	6	a.	a.	NOUN
easat-3138	353	7	,	,	PUNCT
easat-3138	353	8	&	&	CCONJ
easat-3138	353	9	zerfass	zerfass	PROPN
easat-3138	353	10	,	,	PUNCT
easat-3138	353	11	a.	a.	NOUN
easat-3138	353	12	(	(	PUNCT
easat-3138	353	13	2013	2013	NUM
easat-3138	353	14	)	)	PUNCT
easat-3138	353	15	.	.	PUNCT
easat-3138	354	1	social	social	ADJ
easat-3138	354	2	media	medium	NOUN
easat-3138	354	3	governance	governance	NOUN
easat-3138	354	4	:	:	PUNCT
easat-3138	354	5	regulatory	regulatory	ADJ
easat-3138	354	6	frameworks	framework	NOUN
easat-3138	354	7	for	for	ADP
easat-3138	354	8	successful	successful	ADJ
easat-3138	354	9	online	online	ADJ
easat-3138	354	10	communications	communication	NOUN
easat-3138	354	11	.	.	PUNCT
easat-3138	355	1	journal	journal	NOUN
easat-3138	355	2	of	of	ADP
easat-3138	355	3	communication	communication	NOUN
easat-3138	355	4	management	management	NOUN
easat-3138	355	5	,	,	PUNCT
easat-3138	355	6	17(3	17(3	NUM
easat-3138	355	7	)	)	PUNCT
easat-3138	355	8	,	,	PUNCT
easat-3138	355	9	270–286	270–286	NUM
easat-3138	355	10	.	.	PUNCT
easat-3138	356	1	[	[	X
easat-3138	356	2	31	31	NUM
easat-3138	356	3	]	]	X
easat-3138	356	4	marshall	marshall	PROPN
easat-3138	356	5	,	,	PUNCT
easat-3138	356	6	c.	c.	PROPN
easat-3138	356	7	,	,	PUNCT
easat-3138	356	8	&	&	CCONJ
easat-3138	356	9	rossman	rossman	PROPN
easat-3138	356	10	,	,	PUNCT
easat-3138	356	11	g.	g.	PROPN
easat-3138	356	12	(	(	PUNCT
easat-3138	356	13	2006	2006	NUM
easat-3138	356	14	)	)	PUNCT
easat-3138	356	15	.	.	PUNCT
easat-3138	357	1	designing	design	VERB
easat-3138	357	2	qualitative	qualitative	ADJ
easat-3138	357	3	research	research	NOUN
easat-3138	357	4	.	.	PUNCT
easat-3138	358	1	thousand	thousand	NUM
easat-3138	358	2	oaks	oak	NOUN
easat-3138	358	3	,	,	PUNCT
easat-3138	358	4	ca	can	AUX
easat-3138	358	5	:	:	PUNCT
easat-3138	358	6	sage	sage	VERB
easat-3138	358	7	.	.	PUNCT
easat-3138	359	1	[	[	X
easat-3138	359	2	32	32	NUM
easat-3138	359	3	]	]	SYM
easat-3138	359	4	miles	mile	NOUN
easat-3138	359	5	,	,	PUNCT
easat-3138	359	6	m.	m.	PROPN
easat-3138	359	7	b.	b.	PROPN
easat-3138	359	8	,	,	PUNCT
easat-3138	359	9	&	&	CCONJ
easat-3138	359	10	huberman	huberman	NOUN
easat-3138	359	11	,	,	PUNCT
easat-3138	359	12	a.	a.	NOUN
easat-3138	359	13	m.	m.	NOUN
easat-3138	359	14	(	(	PUNCT
easat-3138	359	15	1994	1994	NUM
easat-3138	359	16	)	)	PUNCT
easat-3138	359	17	.	.	PUNCT
easat-3138	360	1	qualitative	qualitative	ADJ
easat-3138	360	2	data	datum	NOUN
easat-3138	360	3	analysis	analysis	NOUN
easat-3138	360	4	.	.	PUNCT
easat-3138	361	1	thousand	thousand	NUM
easat-3138	361	2	oaks	oak	NOUN
easat-3138	361	3	,	,	PUNCT
easat-3138	361	4	ca	can	AUX
easat-3138	361	5	:	:	PUNCT
easat-3138	361	6	sage	sage	VERB
easat-3138	361	7	.	.	PUNCT
easat-3138	362	1	[	[	X
easat-3138	362	2	33	33	NUM
easat-3138	362	3	]	]	X
easat-3138	362	4	moore	moore	PROPN
easat-3138	362	5	,	,	PUNCT
easat-3138	362	6	j.	j.	PROPN
easat-3138	362	7	n.	n.	PROPN
easat-3138	362	8	,	,	PUNCT
easat-3138	362	9	raymond	raymond	PROPN
easat-3138	362	10	,	,	PUNCT
easat-3138	362	11	m.	m.	NOUN
easat-3138	362	12	a.	a.	PROPN
easat-3138	362	13	,	,	PUNCT
easat-3138	362	14	&	&	CCONJ
easat-3138	362	15	hopkins	hopkins	PROPN
easat-3138	362	16	,	,	PUNCT
easat-3138	362	17	c.	c.	PROPN
easat-3138	362	18	d.	d.	PROPN
easat-3138	362	19	(	(	PUNCT
easat-3138	362	20	2015	2015	NUM
easat-3138	362	21	)	)	PUNCT
easat-3138	362	22	.	.	PUNCT
easat-3138	363	1	social	social	ADJ
easat-3138	363	2	selling	selling	NOUN
easat-3138	363	3	:	:	PUNCT
easat-3138	363	4	a	a	DET
easat-3138	363	5	comparison	comparison	NOUN
easat-3138	363	6	of	of	ADP
easat-3138	363	7	social	social	ADJ
easat-3138	363	8	media	medium	NOUN
easat-3138	363	9	usage	usage	NOUN
easat-3138	363	10	across	across	ADP
easat-3138	363	11	process	process	NOUN
easat-3138	363	12	stage	stage	NOUN
easat-3138	363	13	,	,	PUNCT
easat-3138	363	14	markets	market	NOUN
easat-3138	363	15	,	,	PUNCT
easat-3138	363	16	and	and	CCONJ
easat-3138	363	17	sales	sale	NOUN
easat-3138	363	18	job	job	NOUN
easat-3138	363	19	functions	function	NOUN
easat-3138	363	20	.	.	PUNCT
easat-3138	364	1	journal	journal	NOUN
easat-3138	364	2	of	of	ADP
easat-3138	364	3	marketing	marketing	NOUN
easat-3138	364	4	theory	theory	NOUN
easat-3138	364	5	and	and	CCONJ
easat-3138	364	6	practice	practice	NOUN
easat-3138	364	7	,	,	PUNCT
easat-3138	364	8	23(1	23(1	NUM
easat-3138	364	9	)	)	PUNCT
easat-3138	364	10	,	,	PUNCT
easat-3138	364	11	1–20	1–20	PROPN
easat-3138	364	12	.	.	PUNCT
easat-3138	365	1	[	[	X
easat-3138	365	2	34	34	NUM
easat-3138	365	3	]	]	X
easat-3138	365	4	morhart	morhart	PROPN
easat-3138	365	5	,	,	PUNCT
easat-3138	365	6	f.	f.	PROPN
easat-3138	365	7	m.	m.	PROPN
easat-3138	365	8	,	,	PUNCT
easat-3138	365	9	herzog	herzog	PROPN
easat-3138	365	10	,	,	PUNCT
easat-3138	365	11	w.	w.	PROPN
easat-3138	365	12	,	,	PUNCT
easat-3138	365	13	&	&	CCONJ
easat-3138	365	14	tomczak	tomczak	NOUN
easat-3138	365	15	,	,	PUNCT
easat-3138	365	16	t.	t.	PROPN
easat-3138	365	17	(	(	PUNCT
easat-3138	365	18	2009	2009	NUM
easat-3138	365	19	)	)	PUNCT
easat-3138	365	20	.	.	PUNCT
easat-3138	366	1	brand	brand	NOUN
easat-3138	366	2	-	-	PUNCT
easat-3138	366	3	specific	specific	ADJ
easat-3138	366	4	leadership	leadership	NOUN
easat-3138	366	5	:	:	PUNCT
easat-3138	366	6	turning	turn	VERB
easat-3138	366	7	employees	employee	NOUN
easat-3138	366	8	into	into	ADP
easat-3138	366	9	brand	brand	NOUN
easat-3138	366	10	champions	champion	NOUN
easat-3138	366	11	.	.	PUNCT
easat-3138	367	1	journal	journal	PROPN
easat-3138	367	2	of	of	ADP
easat-3138	367	3	marketing	marketing	NOUN
easat-3138	367	4	,	,	PUNCT
easat-3138	367	5	73(5	73(5	NUM
easat-3138	367	6	)	)	PUNCT
easat-3138	367	7	,	,	PUNCT
easat-3138	367	8	122–142	122–142	NUM
easat-3138	367	9	.	.	PUNCT
easat-3138	368	1	[	[	X
easat-3138	368	2	35	35	NUM
easat-3138	368	3	]	]	X
easat-3138	368	4	naylor	naylor	PROPN
easat-3138	368	5	,	,	PUNCT
easat-3138	368	6	r.w	r.w	PROPN
easat-3138	368	7	.	.	PROPN
easat-3138	368	8	,	,	PUNCT
easat-3138	368	9	lamberton	lamberton	PROPN
easat-3138	368	10	,	,	PUNCT
easat-3138	368	11	c.	c.	PROPN
easat-3138	368	12	p.	p.	PROPN
easat-3138	368	13	,	,	PUNCT
easat-3138	368	14	&	&	CCONJ
easat-3138	368	15	west	west	PROPN
easat-3138	368	16	,	,	PUNCT
easat-3138	368	17	p.m.	p.m.	NOUN
easat-3138	368	18	(	(	PUNCT
easat-3138	368	19	2012	2012	NUM
easat-3138	368	20	)	)	PUNCT
easat-3138	368	21	.	.	PUNCT
easat-3138	369	1	beyond	beyond	ADP
easat-3138	369	2	the	the	DET
easat-3138	369	3	“	"	PUNCT
easat-3138	369	4	like	like	ADJ
easat-3138	369	5	”	"	PUNCT
easat-3138	369	6	button	button	NOUN
easat-3138	369	7	:	:	PUNCT
easat-3138	369	8	the	the	DET
easat-3138	369	9	impact	impact	NOUN
easat-3138	369	10	of	of	ADP
easat-3138	369	11	mere	mere	ADJ
easat-3138	369	12	virtual	virtual	ADJ
easat-3138	369	13	presence	presence	NOUN
easat-3138	369	14	on	on	ADP
easat-3138	369	15	brand	brand	NOUN
easat-3138	369	16	evaluations	evaluation	NOUN
easat-3138	369	17	and	and	CCONJ
easat-3138	369	18	purchase	purchase	NOUN
easat-3138	369	19	intentions	intention	NOUN
easat-3138	369	20	in	in	ADP
easat-3138	369	21	social	social	ADJ
easat-3138	369	22	media	medium	NOUN
easat-3138	369	23	settings	setting	NOUN
easat-3138	369	24	.	.	PUNCT
easat-3138	370	1	journal	journal	NOUN
easat-3138	370	2	of	of	ADP
easat-3138	370	3	marketing	marketing	NOUN
easat-3138	370	4	,	,	PUNCT
easat-3138	370	5	76(6	76(6	NOUN
easat-3138	370	6	)	)	PUNCT
easat-3138	370	7	,	,	PUNCT
easat-3138	370	8	105–120	105–120	NUM
easat-3138	370	9	.	.	PUNCT
easat-3138	371	1	[	[	X
easat-3138	371	2	36	36	NUM
easat-3138	371	3	]	]	X
easat-3138	371	4	nordstrom	nordstrom	NOUN
easat-3138	371	5	(	(	PUNCT
easat-3138	371	6	2015	2015	NUM
easat-3138	371	7	)	)	PUNCT
easat-3138	371	8	.	.	PUNCT
easat-3138	372	1	social	social	ADJ
easat-3138	372	2	media	medium	NOUN
easat-3138	372	3	employee	employee	NOUN
easat-3138	372	4	guidelines	guideline	NOUN
easat-3138	372	5	.	.	PUNCT
easat-3138	373	1	(	(	PUNCT
easat-3138	373	2	retrieved	retrieve	VERB
easat-3138	373	3	january	january	PROPN
easat-3138	373	4	10	10	NUM
easat-3138	373	5	,	,	PUNCT
easat-3138	373	6	2016	2016	NUM
easat-3138	373	7	,	,	PUNCT
easat-3138	373	8	from	from	ADP
easat-3138	373	9	)	)	PUNCT
easat-3138	373	10	http://shop.nordstrom.com/c/social-networking-guidelines	http://shop.nordstrom.com/c/social-networking-guideline	NOUN
easat-3138	373	11	.	.	PUNCT
easat-3138	374	1	[	[	X
easat-3138	374	2	37	37	NUM
easat-3138	374	3	]	]	X
easat-3138	374	4	olson	olson	NOUN
easat-3138	374	5	,	,	PUNCT
easat-3138	374	6	e.	e.	PROPN
easat-3138	374	7	m.	m.	PROPN
easat-3138	374	8	,	,	PUNCT
easat-3138	374	9	slater	slater	PROPN
easat-3138	374	10	,	,	PUNCT
easat-3138	374	11	s.	s.	PROPN
easat-3138	374	12	f.	f.	PROPN
easat-3138	374	13	,	,	PUNCT
easat-3138	374	14	&	&	CCONJ
easat-3138	374	15	hult	hult	PROPN
easat-3138	374	16	,	,	PUNCT
easat-3138	374	17	g.	g.	PROPN
easat-3138	374	18	t.	t.	PROPN
easat-3138	374	19	m.	m.	NOUN
easat-3138	374	20	(	(	PUNCT
easat-3138	374	21	2005	2005	NUM
easat-3138	374	22	)	)	PUNCT
easat-3138	374	23	.	.	PUNCT
easat-3138	375	1	the	the	DET
easat-3138	375	2	performance	performance	NOUN
easat-3138	375	3	implications	implication	NOUN
easat-3138	375	4	of	of	ADP
easat-3138	375	5	fit	fit	ADJ
easat-3138	375	6	among	among	ADP
easat-3138	375	7	business	business	NOUN
easat-3138	375	8	strategy	strategy	NOUN
easat-3138	375	9	,	,	PUNCT
easat-3138	375	10	marketing	marketing	NOUN
easat-3138	375	11	organization	organization	NOUN
easat-3138	375	12	structure	structure	NOUN
easat-3138	375	13	,	,	PUNCT
easat-3138	375	14	and	and	CCONJ
easat-3138	375	15	strategic	strategic	ADJ
easat-3138	375	16	behavior	behavior	NOUN
easat-3138	375	17	.	.	PUNCT
easat-3138	376	1	journal	journal	NOUN
easat-3138	376	2	of	of	ADP
easat-3138	376	3	marketing	marketing	NOUN
easat-3138	376	4	,	,	PUNCT
easat-3138	376	5	69(3	69(3	NUM
easat-3138	376	6	)	)	PUNCT
easat-3138	376	7	,	,	PUNCT
easat-3138	376	8	49–65	49–65	NUM
easat-3138	376	9	.	.	PUNCT
easat-3138	377	1	[	[	X
easat-3138	377	2	38	38	NUM
easat-3138	377	3	]	]	X
easat-3138	377	4	patton	patton	PROPN
easat-3138	377	5	,	,	PUNCT
easat-3138	377	6	m.	m.	NOUN
easat-3138	377	7	q.	q.	PROPN
easat-3138	377	8	(	(	PUNCT
easat-3138	377	9	1990	1990	NUM
easat-3138	377	10	)	)	PUNCT
easat-3138	377	11	.	.	PUNCT
easat-3138	378	1	qualitative	qualitative	ADJ
easat-3138	378	2	evaluation	evaluation	NOUN
easat-3138	378	3	and	and	CCONJ
easat-3138	378	4	research	research	NOUN
easat-3138	378	5	methods	method	NOUN
easat-3138	378	6	.	.	PUNCT
easat-3138	379	1	newbury	newbury	PROPN
easat-3138	379	2	park	park	PROPN
easat-3138	379	3	,	,	PUNCT
easat-3138	379	4	ca	can	AUX
easat-3138	379	5	:	:	PUNCT
easat-3138	379	6	sage	sage	VERB
easat-3138	379	7	.	.	PUNCT
easat-3138	380	1	[	[	X
easat-3138	380	2	39	39	NUM
easat-3138	380	3	]	]	X
easat-3138	380	4	payne	payne	PROPN
easat-3138	380	5	,	,	PUNCT
easat-3138	380	6	a.	a.	PROPN
easat-3138	380	7	,	,	PUNCT
easat-3138	380	8	&	&	CCONJ
easat-3138	380	9	frow	frow	PROPN
easat-3138	380	10	,	,	PUNCT
easat-3138	380	11	p.	p.	NOUN
easat-3138	380	12	(	(	PUNCT
easat-3138	380	13	2005	2005	NUM
easat-3138	380	14	)	)	PUNCT
easat-3138	380	15	.	.	PUNCT
easat-3138	381	1	a	a	DET
easat-3138	381	2	strategic	strategic	ADJ
easat-3138	381	3	framework	framework	NOUN
easat-3138	381	4	for	for	ADP
easat-3138	381	5	customer	customer	NOUN
easat-3138	381	6	relationship	relationship	NOUN
easat-3138	381	7	management	management	NOUN
easat-3138	381	8	.	.	PUNCT
easat-3138	382	1	journal	journal	NOUN
easat-3138	382	2	of	of	ADP
easat-3138	382	3	marketing	marketing	NOUN
easat-3138	382	4	,	,	PUNCT
easat-3138	382	5	69(4	69(4	NOUN
easat-3138	382	6	)	)	PUNCT
easat-3138	382	7	,	,	PUNCT
easat-3138	382	8	167–176	167–176	NUM
easat-3138	382	9	.	.	PUNCT
easat-3138	383	1	[	[	X
easat-3138	383	2	40	40	NUM
easat-3138	383	3	]	]	X
easat-3138	383	4	pratt	pratt	PROPN
easat-3138	383	5	,	,	PUNCT
easat-3138	383	6	m.	m.	NOUN
easat-3138	383	7	g.	g.	PROPN
easat-3138	383	8	,	,	PUNCT
easat-3138	383	9	rockmann	rockmann	PROPN
easat-3138	383	10	,	,	PUNCT
easat-3138	383	11	k.	k.	PROPN
easat-3138	383	12	w.	w.	PROPN
easat-3138	383	13	,	,	PUNCT
easat-3138	383	14	&	&	CCONJ
easat-3138	383	15	kaufmann	kaufmann	PROPN
easat-3138	383	16	,	,	PUNCT
easat-3138	383	17	j.	j.	PROPN
easat-3138	383	18	b.	b.	PROPN
easat-3138	383	19	(	(	PUNCT
easat-3138	383	20	2006	2006	NUM
easat-3138	383	21	)	)	PUNCT
easat-3138	383	22	.	.	PUNCT
easat-3138	384	1	constructing	construct	VERB
easat-3138	384	2	professional	professional	ADJ
easat-3138	384	3	identity	identity	NOUN
easat-3138	384	4	:	:	PUNCT
easat-3138	384	5	the	the	DET
easat-3138	384	6	role	role	NOUN
easat-3138	384	7	of	of	ADP
easat-3138	384	8	work	work	NOUN
easat-3138	384	9	and	and	CCONJ
easat-3138	384	10	identity	identity	NOUN
easat-3138	384	11	learning	learn	VERB
easat-3138	384	12	cycles	cycle	NOUN
easat-3138	384	13	in	in	ADP
easat-3138	384	14	the	the	DET
easat-3138	384	15	customization	customization	NOUN
easat-3138	384	16	of	of	ADP
easat-3138	384	17	identity	identity	NOUN
easat-3138	384	18	among	among	ADP
easat-3138	384	19	medical	medical	ADJ
easat-3138	384	20	residents	resident	NOUN
easat-3138	384	21	.	.	PUNCT
easat-3138	385	1	academy	academy	PROPN
easat-3138	385	2	of	of	ADP
easat-3138	385	3	management	management	PROPN
easat-3138	385	4	journal	journal	PROPN
easat-3138	385	5	,	,	PUNCT
easat-3138	385	6	49(2	49(2	NUM
easat-3138	385	7	)	)	PUNCT
easat-3138	385	8	,	,	PUNCT
easat-3138	385	9	235–262	235–262	NUM
easat-3138	385	10	.	.	PUNCT
easat-3138	386	1	[	[	X
easat-3138	386	2	41	41	NUM
easat-3138	386	3	]	]	X
easat-3138	386	4	quinton	quinton	PROPN
easat-3138	386	5	,	,	PUNCT
easat-3138	386	6	s.	s.	PROPN
easat-3138	386	7	(	(	PUNCT
easat-3138	386	8	2013	2013	NUM
easat-3138	386	9	)	)	PUNCT
easat-3138	386	10	.	.	PUNCT
easat-3138	387	1	the	the	DET
easat-3138	387	2	community	community	NOUN
easat-3138	387	3	brand	brand	NOUN
easat-3138	387	4	paradigm	paradigm	NOUN
easat-3138	387	5	:	:	PUNCT
easat-3138	387	6	a	a	DET
easat-3138	387	7	response	response	NOUN
easat-3138	387	8	to	to	ADP
easat-3138	387	9	brand	brand	NOUN
easat-3138	387	10	management	management	NOUN
easat-3138	387	11	's	's	PART
easat-3138	387	12	dilemma	dilemma	NOUN
easat-3138	387	13	in	in	ADP
easat-3138	387	14	the	the	DET
easat-3138	387	15	digital	digital	ADJ
easat-3138	387	16	era	era	NOUN
easat-3138	387	17	.	.	PUNCT
easat-3138	388	1	journal	journal	NOUN
easat-3138	388	2	of	of	ADP
easat-3138	388	3	marketing	marketing	NOUN
easat-3138	388	4	management	management	NOUN
easat-3138	388	5	,	,	PUNCT
easat-3138	388	6	29(7/8	29(7/8	NUM
easat-3138	388	7	)	)	PUNCT
easat-3138	388	8	,	,	PUNCT
easat-3138	388	9	912–932	912–932	NUM
easat-3138	388	10	.	.	PUNCT
easat-3138	389	1	[	[	X
easat-3138	389	2	42	42	NUM
easat-3138	389	3	]	]	PUNCT
easat-3138	389	4	relling	relling	NOUN
easat-3138	389	5	,	,	PUNCT
easat-3138	389	6	m.	m.	NOUN
easat-3138	389	7	,	,	PUNCT
easat-3138	389	8	schnittka	schnittka	PROPN
easat-3138	389	9	,	,	PUNCT
easat-3138	389	10	o.	o.	NOUN
easat-3138	389	11	,	,	PUNCT
easat-3138	389	12	sattler	sattler	NOUN
easat-3138	389	13	,	,	PUNCT
easat-3138	389	14	h.	h.	PROPN
easat-3138	389	15	,	,	PUNCT
easat-3138	389	16	&	&	CCONJ
easat-3138	389	17	johnen	johnen	PROPN
easat-3138	389	18	,	,	PUNCT
easat-3138	389	19	m.	m.	NOUN
easat-3138	389	20	(	(	PUNCT
easat-3138	389	21	2016	2016	NUM
easat-3138	389	22	)	)	PUNCT
easat-3138	389	23	.	.	PUNCT
easat-3138	390	1	each	each	PRON
easat-3138	390	2	can	can	AUX
easat-3138	390	3	help	help	VERB
easat-3138	390	4	or	or	CCONJ
easat-3138	390	5	hurt	hurt	VERB
easat-3138	390	6	:	:	PUNCT
easat-3138	390	7	negative	negative	ADJ
easat-3138	390	8	and	and	CCONJ
easat-3138	390	9	positive	positive	ADJ
easat-3138	390	10	word	word	NOUN
easat-3138	390	11	of	of	ADP
easat-3138	390	12	mouth	mouth	NOUN
easat-3138	390	13	in	in	ADP
easat-3138	390	14	social	social	ADJ
easat-3138	390	15	network	network	NOUN
easat-3138	390	16	brand	brand	NOUN
easat-3138	390	17	communities	community	NOUN
easat-3138	390	18	.	.	PUNCT
easat-3138	391	1	international	international	ADJ
easat-3138	391	2	journal	journal	PROPN
easat-3138	391	3	of	of	ADP
easat-3138	391	4	research	research	NOUN
easat-3138	391	5	in	in	ADP
easat-3138	391	6	marketing	marketing	NOUN
easat-3138	391	7	,	,	PUNCT
easat-3138	391	8	33(1	33(1	NUM
easat-3138	391	9	)	)	PUNCT
easat-3138	391	10	,	,	PUNCT
easat-3138	391	11	42–58	42–58	NUM
easat-3138	391	12	.	.	PUNCT
easat-3138	392	1	[	[	X
easat-3138	392	2	43	43	NUM
easat-3138	392	3	]	]	PUNCT
easat-3138	392	4	rokka	rokka	NOUN
easat-3138	392	5	,	,	PUNCT
easat-3138	392	6	j.	j.	PROPN
easat-3138	392	7	,	,	PUNCT
easat-3138	392	8	karlsson	karlsson	PROPN
easat-3138	392	9	,	,	PUNCT
easat-3138	392	10	k.	k.	PROPN
easat-3138	392	11	,	,	PUNCT
easat-3138	392	12	&	&	CCONJ
easat-3138	392	13	tienari	tienari	PROPN
easat-3138	392	14	,	,	PUNCT
easat-3138	392	15	j.	j.	PROPN
easat-3138	392	16	(	(	PUNCT
easat-3138	392	17	2014	2014	NUM
easat-3138	392	18	)	)	PUNCT
easat-3138	392	19	.	.	PUNCT
easat-3138	393	1	balancing	balance	VERB
easat-3138	393	2	acts	act	NOUN
easat-3138	393	3	:	:	PUNCT
easat-3138	393	4	managing	manage	VERB
easat-3138	393	5	employees	employee	NOUN
easat-3138	393	6	and	and	CCONJ
easat-3138	393	7	reputation	reputation	NOUN
easat-3138	393	8	in	in	ADP
easat-3138	393	9	social	social	ADJ
easat-3138	393	10	media	medium	NOUN
easat-3138	393	11	.	.	PUNCT
easat-3138	394	1	journal	journal	NOUN
easat-3138	394	2	of	of	ADP
easat-3138	394	3	marketing	marketing	NOUN
easat-3138	394	4	management	management	NOUN
easat-3138	394	5	,	,	PUNCT
easat-3138	394	6	30(7/8	30(7/8	NUM
easat-3138	394	7	)	)	PUNCT
easat-3138	394	8	,	,	PUNCT
easat-3138	394	9	802–827	802–827	NUM
easat-3138	394	10	.	.	PUNCT
easat-3138	395	1	[	[	X
easat-3138	395	2	44	44	NUM
easat-3138	395	3	]	]	PUNCT
easat-3138	395	4	ross	ross	PROPN
easat-3138	395	5	,	,	PUNCT
easat-3138	395	6	j.w	j.w	PROPN
easat-3138	395	7	.	.	PROPN
easat-3138	395	8	,	,	PUNCT
easat-3138	395	9	beath	beath	PROPN
easat-3138	395	10	,	,	PUNCT
easat-3138	395	11	c.m	c.m	PROPN
easat-3138	395	12	.	.	PROPN
easat-3138	395	13	,	,	PUNCT
easat-3138	395	14	&	&	CCONJ
easat-3138	395	15	sebastian	sebastian	PROPN
easat-3138	395	16	,	,	PUNCT
easat-3138	395	17	i.	i.	PROPN
easat-3138	395	18	(	(	PUNCT
easat-3138	395	19	2015	2015	NUM
easat-3138	395	20	)	)	PUNCT
easat-3138	395	21	.	.	PUNCT
easat-3138	396	1	why	why	SCONJ
easat-3138	396	2	nordstrom	nordstrom	PROPN
easat-3138	396	3	's	's	PART
easat-3138	396	4	digital	digital	ADJ
easat-3138	396	5	strategy	strategy	NOUN
easat-3138	396	6	works	work	NOUN
easat-3138	396	7	(	(	PUNCT
easat-3138	396	8	and	and	CCONJ
easat-3138	396	9	yours	yours	PRON
easat-3138	396	10	probably	probably	ADV
easat-3138	396	11	does	do	VERB
easat-3138	396	12	n't	not	PART
easat-3138	396	13	)	)	PUNCT
easat-3138	396	14	.	.	PUNCT
easat-3138	397	1	(	(	PUNCT
easat-3138	397	2	retrieved	retrieve	VERB
easat-3138	397	3	from	from	ADP
easat-3138	397	4	)	)	PUNCT
easat-3138	397	5	https://hbr.org/2015/01/whynordstroms-digital-strategy-works-and-yours-probably-doesnt	https://hbr.org/2015/01/whynordstroms-digital-strategy-works-and-yours-probably-doesnt	NOUN
easat-3138	397	6	.	.	PUNCT
easat-3138	398	1	[	[	X
easat-3138	398	2	45	45	NUM
easat-3138	398	3	]	]	X
easat-3138	398	4	schultz	schultz	PROPN
easat-3138	398	5	,	,	PUNCT
easat-3138	398	6	d.	d.	PROPN
easat-3138	398	7	e.	e.	PROPN
easat-3138	398	8	,	,	PUNCT
easat-3138	398	9	&	&	CCONJ
easat-3138	398	10	peltier	peltier	PROPN
easat-3138	398	11	,	,	PUNCT
easat-3138	398	12	j.	j.	PROPN
easat-3138	398	13	(	(	PUNCT
easat-3138	398	14	2013	2013	NUM
easat-3138	398	15	)	)	PUNCT
easat-3138	398	16	.	.	PUNCT
easat-3138	399	1	social	social	ADJ
easat-3138	399	2	media	medium	NOUN
easat-3138	399	3	's	's	PART
easat-3138	399	4	slippery	slippery	ADJ
easat-3138	399	5	slope	slope	NOUN
easat-3138	399	6	:	:	PUNCT
easat-3138	399	7	challenges	challenge	NOUN
easat-3138	399	8	,	,	PUNCT
easat-3138	399	9	opportunities	opportunity	NOUN
easat-3138	399	10	and	and	CCONJ
easat-3138	399	11	future	future	ADJ
easat-3138	399	12	research	research	NOUN
easat-3138	399	13	directions	direction	NOUN
easat-3138	399	14	.	.	PUNCT
easat-3138	400	1	journal	journal	NOUN
easat-3138	400	2	of	of	ADP
easat-3138	400	3	research	research	NOUN
easat-3138	400	4	in	in	ADP
easat-3138	400	5	interactive	interactive	ADJ
easat-3138	400	6	marketing	marketing	NOUN
easat-3138	400	7	,	,	PUNCT
easat-3138	400	8	7(2	7(2	NUM
easat-3138	400	9	)	)	PUNCT
easat-3138	400	10	,	,	PUNCT
easat-3138	400	11	86–99	86–99	NUM
easat-3138	400	12	.	.	PUNCT
easat-3138	401	1	[	[	X
easat-3138	401	2	46	46	NUM
easat-3138	401	3	]	]	X
easat-3138	401	4	schweidel	schweidel	NOUN
easat-3138	401	5	,	,	PUNCT
easat-3138	401	6	d.	d.	PROPN
easat-3138	401	7	a.	a.	PROPN
easat-3138	401	8	,	,	PUNCT
easat-3138	401	9	&	&	CCONJ
easat-3138	401	10	moe	moe	PROPN
easat-3138	401	11	,	,	PUNCT
easat-3138	401	12	w.	w.	PROPN
easat-3138	401	13	w.	w.	PROPN
easat-3138	401	14	(	(	PUNCT
easat-3138	401	15	2014	2014	NUM
easat-3138	401	16	)	)	PUNCT
easat-3138	401	17	.	.	PUNCT
easat-3138	402	1	listening	listen	VERB
easat-3138	402	2	in	in	ADP
easat-3138	402	3	on	on	ADP
easat-3138	402	4	social	social	ADJ
easat-3138	402	5	media	medium	NOUN
easat-3138	402	6	:	:	PUNCT
easat-3138	402	7	a	a	DET
easat-3138	402	8	joint	joint	ADJ
easat-3138	402	9	model	model	NOUN
easat-3138	402	10	of	of	ADP
easat-3138	402	11	sentiment	sentiment	NOUN
easat-3138	402	12	and	and	CCONJ
easat-3138	402	13	venue	venue	NOUN
easat-3138	402	14	format	format	NOUN
easat-3138	402	15	choice	choice	NOUN
easat-3138	402	16	.	.	PUNCT
easat-3138	403	1	journal	journal	NOUN
easat-3138	403	2	of	of	ADP
easat-3138	403	3	marketing	marketing	NOUN
easat-3138	403	4	research	research	NOUN
easat-3138	403	5	,	,	PUNCT
easat-3138	403	6	51(4	51(4	NUM
easat-3138	403	7	)	)	PUNCT
easat-3138	403	8	,	,	PUNCT
easat-3138	403	9	387–402	387–402	NUM
easat-3138	403	10	.	.	PUNCT
easat-3138	404	1	[	[	X
easat-3138	404	2	47	47	NUM
easat-3138	404	3	]	]	X
easat-3138	404	4	shandwick	shandwick	PROPN
easat-3138	404	5	,	,	PUNCT
easat-3138	404	6	weber	weber	PROPN
easat-3138	404	7	(	(	PUNCT
easat-3138	404	8	2014	2014	NUM
easat-3138	404	9	)	)	PUNCT
easat-3138	404	10	.	.	PUNCT
easat-3138	405	1	employees	employee	NOUN
easat-3138	405	2	rising	rise	VERB
easat-3138	405	3	:	:	PUNCT
easat-3138	405	4	seizing	seize	VERB
easat-3138	405	5	the	the	DET
easat-3138	405	6	opportunity	opportunity	NOUN
easat-3138	405	7	in	in	ADP
easat-3138	405	8	employee	employee	NOUN
easat-3138	405	9	activism	activism	NOUN
easat-3138	405	10	.	.	PUNCT
easat-3138	406	1	(	(	PUNCT
easat-3138	406	2	retrieved	retrieve	VERB
easat-3138	406	3	december	december	PROPN
easat-3138	406	4	9	9	NUM
easat-3138	406	5	,	,	PUNCT
easat-3138	406	6	2015	2015	NUM
easat-3138	406	7	,	,	PUNCT
easat-3138	406	8	from	from	ADP
easat-3138	406	9	)	)	PUNCT
easat-3138	406	10	http://bit.ly/1jq3mcn	http://bit.ly/1jq3mcn	PROPN
easat-3138	406	11	.	.	PUNCT
easat-3138	407	1	[	[	X
easat-3138	407	2	48	48	NUM
easat-3138	407	3	]	]	PUNCT
easat-3138	407	4	sivertzen	sivertzen	NOUN
easat-3138	407	5	,	,	PUNCT
easat-3138	407	6	a.	a.	PROPN
easat-3138	407	7	,	,	PUNCT
easat-3138	407	8	nilsen	nilsen	PROPN
easat-3138	407	9	,	,	PUNCT
easat-3138	407	10	e.	e.	PROPN
easat-3138	407	11	,	,	PUNCT
easat-3138	407	12	&	&	CCONJ
easat-3138	407	13	olafsen	olafsen	VERB
easat-3138	407	14	,	,	PUNCT
easat-3138	407	15	a.	a.	NOUN
easat-3138	407	16	(	(	PUNCT
easat-3138	407	17	2013	2013	NUM
easat-3138	407	18	)	)	PUNCT
easat-3138	407	19	.	.	PUNCT
easat-3138	408	1	employer	employer	NOUN
easat-3138	408	2	branding	branding	NOUN
easat-3138	408	3	:	:	PUNCT
easat-3138	408	4	employer	employer	NOUN
easat-3138	408	5	attractiveness	attractiveness	NOUN
easat-3138	408	6	and	and	CCONJ
easat-3138	408	7	the	the	DET
easat-3138	408	8	use	use	NOUN
easat-3138	408	9	of	of	ADP
easat-3138	408	10	social	social	ADJ
easat-3138	408	11	media	medium	NOUN
easat-3138	408	12	.	.	PUNCT
easat-3138	409	1	journal	journal	NOUN
easat-3138	409	2	of	of	ADP
easat-3138	409	3	product	product	NOUN
easat-3138	409	4	&	&	CCONJ
easat-3138	409	5	brand	brand	PROPN
easat-3138	409	6	management	management	PROPN
easat-3138	409	7	,	,	PUNCT
easat-3138	409	8	22(7	22(7	NUM
easat-3138	409	9	)	)	PUNCT
easat-3138	409	10	,	,	PUNCT
easat-3138	409	11	473–483	473–483	NUM
easat-3138	409	12	.	.	PUNCT
easat-3138	410	1	[	[	X
easat-3138	410	2	49	49	NUM
easat-3138	410	3	]	]	PUNCT
easat-3138	410	4	smyth	smyth	PROPN
easat-3138	410	5	,	,	PUNCT
easat-3138	410	6	j.	j.	PROPN
easat-3138	410	7	d.	d.	PROPN
easat-3138	410	8	,	,	PUNCT
easat-3138	410	9	dillman	dillman	PROPN
easat-3138	410	10	,	,	PUNCT
easat-3138	410	11	d.	d.	PROPN
easat-3138	410	12	a.	a.	PROPN
easat-3138	410	13	,	,	PUNCT
easat-3138	410	14	christian	christian	PROPN
easat-3138	410	15	,	,	PUNCT
easat-3138	410	16	l.	l.	PROPN
easat-3138	410	17	m.	m.	PROPN
easat-3138	410	18	,	,	PUNCT
easat-3138	410	19	&	&	CCONJ
easat-3138	410	20	mcbride	mcbride	PROPN
easat-3138	410	21	,	,	PUNCT
easat-3138	410	22	m.	m.	NOUN
easat-3138	410	23	(	(	PUNCT
easat-3138	410	24	2009	2009	NUM
easat-3138	410	25	)	)	PUNCT
easat-3138	410	26	.	.	PUNCT
easat-3138	411	1	open	open	ADJ
easat-3138	411	2	-	-	PUNCT
easat-3138	411	3	ended	end	VERB
easat-3138	411	4	questions	question	NOUN
easat-3138	411	5	in	in	ADP
easat-3138	411	6	web	web	NOUN
easat-3138	411	7	surveys	survey	NOUN
easat-3138	411	8	:	:	PUNCT
easat-3138	411	9	can	can	AUX
easat-3138	411	10	increasing	increase	VERB
easat-3138	411	11	the	the	DET
easat-3138	411	12	size	size	NOUN
easat-3138	411	13	of	of	ADP
easat-3138	411	14	answer	answer	NOUN
easat-3138	411	15	boxes	box	NOUN
easat-3138	411	16	and	and	CCONJ
easat-3138	411	17	providing	provide	VERB
easat-3138	411	18	extra	extra	ADJ
easat-3138	411	19	verbal	verbal	ADJ
easat-3138	411	20	instructions	instruction	NOUN
easat-3138	411	21	improve	improve	VERB
easat-3138	411	22	response	response	NOUN
easat-3138	411	23	quality	quality	NOUN
easat-3138	411	24	?	?	PUNCT
easat-3138	412	1	public	public	ADJ
easat-3138	412	2	opinion	opinion	NOUN
easat-3138	412	3	quarterly	quarterly	ADV
easat-3138	412	4	,	,	PUNCT
easat-3138	412	5	73(2	73(2	NUM
easat-3138	412	6	)	)	PUNCT
easat-3138	412	7	,	,	PUNCT
easat-3138	412	8	325–337	325–337	NUM
easat-3138	412	9	.	.	PUNCT
easat-3138	413	1	[	[	X
easat-3138	413	2	50	50	NUM
easat-3138	413	3	]	]	SYM
easat-3138	413	4	thompson	thompson	PROPN
easat-3138	413	5	,	,	PUNCT
easat-3138	413	6	c.	c.	PROPN
easat-3138	413	7	j.	j.	PROPN
easat-3138	413	8	,	,	PUNCT
easat-3138	413	9	&	&	CCONJ
easat-3138	413	10	coskuner	coskuner	NOUN
easat-3138	413	11	-	-	PUNCT
easat-3138	413	12	balli	balli	NOUN
easat-3138	413	13	,	,	PUNCT
easat-3138	413	14	g.	g.	PROPN
easat-3138	413	15	(	(	PUNCT
easat-3138	413	16	2007	2007	NUM
easat-3138	413	17	)	)	PUNCT
easat-3138	413	18	.	.	PUNCT
easat-3138	414	1	countervailing	countervail	VERB
easat-3138	414	2	market	market	NOUN
easat-3138	414	3	responses	response	NOUN
easat-3138	414	4	to	to	ADP
easat-3138	414	5	corporate	corporate	ADJ
easat-3138	414	6	co	co	NOUN
easat-3138	414	7	-	-	NOUN
easat-3138	414	8	optation	optation	NOUN
easat-3138	414	9	and	and	CCONJ
easat-3138	414	10	the	the	DET
easat-3138	414	11	ideological	ideological	ADJ
easat-3138	414	12	recruitment	recruitment	NOUN
easat-3138	414	13	of	of	ADP
easat-3138	414	14	consumption	consumption	NOUN
easat-3138	414	15	communities	community	NOUN
easat-3138	414	16	.	.	PUNCT
easat-3138	415	1	journal	journal	PROPN
easat-3138	415	2	of	of	ADP
easat-3138	415	3	consumer	consumer	NOUN
easat-3138	415	4	research	research	NOUN
easat-3138	415	5	,	,	PUNCT
easat-3138	415	6	34(2	34(2	NUM
easat-3138	415	7	)	)	PUNCT
easat-3138	415	8	,	,	PUNCT
easat-3138	415	9	135–152	135–152	NUM
easat-3138	415	10	.	.	PUNCT
easat-3138	416	1	[	[	X
easat-3138	416	2	51	51	NUM
easat-3138	416	3	]	]	PUNCT
easat-3138	416	4	trainor	trainor	PROPN
easat-3138	416	5	,	,	PUNCT
easat-3138	416	6	k.	k.	PROPN
easat-3138	416	7	j.	j.	PROPN
easat-3138	416	8	,	,	PUNCT
easat-3138	416	9	andzulis	andzulis	PROPN
easat-3138	416	10	,	,	PUNCT
easat-3138	416	11	j.	j.	PROPN
easat-3138	416	12	m.	m.	PROPN
easat-3138	416	13	,	,	PUNCT
easat-3138	416	14	rapp	rapp	PROPN
easat-3138	416	15	,	,	PUNCT
easat-3138	416	16	a.	a.	NOUN
easat-3138	416	17	,	,	PUNCT
easat-3138	416	18	&	&	CCONJ
easat-3138	416	19	agnihotri	agnihotri	PROPN
easat-3138	416	20	,	,	PUNCT
easat-3138	416	21	r.	r.	PROPN
easat-3138	416	22	(	(	PUNCT
easat-3138	416	23	2014	2014	NUM
easat-3138	416	24	)	)	PUNCT
easat-3138	416	25	.	.	PUNCT
easat-3138	417	1	social	social	ADJ
easat-3138	417	2	media	medium	NOUN
easat-3138	417	3	technology	technology	NOUN
easat-3138	417	4	usage	usage	NOUN
easat-3138	417	5	and	and	CCONJ
easat-3138	417	6	customer	customer	NOUN
easat-3138	417	7	relationship	relationship	NOUN
easat-3138	417	8	performance	performance	NOUN
easat-3138	417	9	:	:	PUNCT
easat-3138	417	10	a	a	DET
easat-3138	417	11	capabilities	capability	NOUN
easat-3138	417	12	-	-	PUNCT
easat-3138	417	13	based	base	VERB
easat-3138	417	14	examination	examination	NOUN
easat-3138	417	15	of	of	ADP
easat-3138	417	16	social	social	PROPN
easat-3138	417	17	crm	crm	PROPN
easat-3138	417	18	.	.	PUNCT
easat-3138	418	1	journal	journal	PROPN
easat-3138	418	2	of	of	ADP
easat-3138	418	3	business	business	NOUN
easat-3138	418	4	research	research	NOUN
easat-3138	418	5	,	,	PUNCT
easat-3138	418	6	67(6	67(6	NUM
easat-3138	418	7	)	)	PUNCT
easat-3138	418	8	,	,	PUNCT
easat-3138	418	9	1201	1201	NUM
easat-3138	418	10	–	–	PUNCT
easat-3138	418	11	1208	1208	NUM
easat-3138	418	12	.	.	PUNCT
easat-3138	419	1	[	[	X
easat-3138	419	2	52	52	NUM
easat-3138	419	3	]	]	PUNCT
easat-3138	419	4	tsai	tsai	PROPN
easat-3138	419	5	,	,	PUNCT
easat-3138	419	6	w.	w.	PROPN
easat-3138	419	7	-h	-h	PROPN
easat-3138	419	8	.	.	PROPN
easat-3138	419	9	,	,	PUNCT
easat-3138	419	10	&	&	CCONJ
easat-3138	419	11	men	man	NOUN
easat-3138	419	12	,	,	PUNCT
easat-3138	419	13	l.	l.	PROPN
easat-3138	419	14	r.	r.	PROPN
easat-3138	419	15	(	(	PUNCT
easat-3138	419	16	2012	2012	NUM
easat-3138	419	17	)	)	PUNCT
easat-3138	419	18	.	.	PUNCT
easat-3138	420	1	cultural	cultural	ADJ
easat-3138	420	2	values	value	NOUN
easat-3138	420	3	reflected	reflect	VERB
easat-3138	420	4	in	in	ADP
easat-3138	420	5	corporate	corporate	ADJ
easat-3138	420	6	pages	page	NOUN
easat-3138	420	7	on	on	ADP
easat-3138	420	8	popular	popular	ADJ
easat-3138	420	9	social	social	ADJ
easat-3138	420	10	network	network	NOUN
easat-3138	420	11	sites	site	NOUN
easat-3138	420	12	in	in	ADP
easat-3138	420	13	china	china	PROPN
easat-3138	420	14	and	and	CCONJ
easat-3138	420	15	the	the	DET
easat-3138	420	16	united	united	PROPN
easat-3138	420	17	states	states	PROPN
easat-3138	420	18	.	.	PUNCT
easat-3138	421	1	journal	journal	PROPN
easat-3138	421	2	of	of	ADP
easat-3138	421	3	research	research	NOUN
easat-3138	421	4	in	in	ADP
easat-3138	421	5	interactive	interactive	ADJ
easat-3138	421	6	marketing	marketing	NOUN
easat-3138	421	7	,	,	PUNCT
easat-3138	421	8	6(1	6(1	NUM
easat-3138	421	9	)	)	PUNCT
easat-3138	421	10	,	,	PUNCT
easat-3138	421	11	42–58	42–58	NUM
easat-3138	421	12	.	.	PUNCT
easat-3138	422	1	[	[	X
easat-3138	422	2	53	53	NUM
easat-3138	422	3	]	]	PUNCT
easat-3138	422	4	workman	workman	NOUN
easat-3138	422	5	,	,	PUNCT
easat-3138	422	6	j.	j.	PROPN
easat-3138	422	7	p.	p.	PROPN
easat-3138	422	8	,	,	PUNCT
easat-3138	422	9	jr	jr	PROPN
easat-3138	422	10	.	.	PROPN
easat-3138	422	11	,	,	PUNCT
easat-3138	422	12	homburg	homburg	PROPN
easat-3138	422	13	,	,	PUNCT
easat-3138	422	14	c.	c.	PROPN
easat-3138	422	15	,	,	PUNCT
easat-3138	422	16	&	&	CCONJ
easat-3138	422	17	gruner	gruner	PROPN
easat-3138	422	18	,	,	PUNCT
easat-3138	422	19	k.	k.	PROPN
easat-3138	422	20	(	(	PUNCT
easat-3138	422	21	1998	1998	NUM
easat-3138	422	22	)	)	PUNCT
easat-3138	422	23	.	.	PUNCT
easat-3138	423	1	marketing	marketing	NOUN
easat-3138	423	2	organization	organization	NOUN
easat-3138	423	3	:	:	PUNCT
easat-3138	423	4	an	an	DET
easat-3138	423	5	integrative	integrative	ADJ
easat-3138	423	6	framework	framework	NOUN
easat-3138	423	7	of	of	ADP
easat-3138	423	8	dimensions	dimension	NOUN
easat-3138	423	9	and	and	CCONJ
easat-3138	423	10	determinants	determinant	NOUN
easat-3138	423	11	.	.	PUNCT
easat-3138	424	1	journal	journal	NOUN
easat-3138	424	2	of	of	ADP
easat-3138	424	3	marketing	marketing	NOUN
easat-3138	424	4	,	,	PUNCT
easat-3138	424	5	62(3	62(3	NOUN
easat-3138	424	6	)	)	PUNCT
easat-3138	424	7	,	,	PUNCT
easat-3138	424	8	21–41	21–41	NUM
easat-3138	424	9	.	.	PUNCT
easat-3138	425	1	[	[	X
easat-3138	425	2	54	54	NUM
easat-3138	425	3	]	]	PUNCT
easat-3138	425	4	world	world	NOUN
easat-3138	425	5	news	news	NOUN
easat-3138	425	6	media	medium	NOUN
easat-3138	425	7	network	network	NOUN
easat-3138	425	8	(	(	PUNCT
easat-3138	425	9	2015	2015	NUM
easat-3138	425	10	)	)	PUNCT
easat-3138	425	11	.	.	PUNCT
easat-3138	426	1	global	global	ADJ
easat-3138	426	2	social	social	ADJ
easat-3138	426	3	media	medium	NOUN
easat-3138	426	4	trends	trend	NOUN
easat-3138	426	5	2015	2015	NUM
easat-3138	426	6	.	.	PUNCT
easat-3138	427	1	(	(	PUNCT
easat-3138	427	2	retrieved	retrieve	VERB
easat-3138	427	3	march	march	PROPN
easat-3138	427	4	15	15	NUM
easat-3138	427	5	,	,	PUNCT
easat-3138	427	6	2016	2016	NUM
easat-3138	427	7	,	,	PUNCT
easat-3138	427	8	from	from	ADP
easat-3138	427	9	)	)	PUNCT
easat-3138	427	10	http://epceurope.eu/wp-content/uploads/2015/09/epc-trendssocial-media.pdf	http://epceurope.eu/wp-content/uploads/2015/09/epc-trendssocial-media.pdf	NOUN
easat-3138	427	11	.	.	PUNCT
easat-3138	428	1	[	[	X
easat-3138	428	2	55	55	NUM
easat-3138	428	3	]	]	X
easat-3138	428	4	yadav	yadav	PROPN
easat-3138	428	5	,	,	PUNCT
easat-3138	428	6	m.	m.	NOUN
easat-3138	428	7	s.	s.	PROPN
easat-3138	428	8	,	,	PUNCT
easat-3138	428	9	&	&	CCONJ
easat-3138	428	10	pavlou	pavlou	PROPN
easat-3138	428	11	,	,	PUNCT
easat-3138	428	12	p.	p.	NOUN
easat-3138	428	13	a.	a.	NOUN
easat-3138	428	14	(	(	PUNCT
easat-3138	428	15	2014	2014	NUM
easat-3138	428	16	)	)	PUNCT
easat-3138	428	17	.	.	PUNCT
easat-3138	429	1	marketing	marketing	NOUN
easat-3138	429	2	in	in	ADP
easat-3138	429	3	computer	computer	NOUN
easat-3138	429	4	-	-	PUNCT
easat-3138	429	5	mediated	mediate	VERB
easat-3138	429	6	environments	environment	NOUN
easat-3138	429	7	:	:	PUNCT
easat-3138	429	8	research	research	NOUN
easat-3138	429	9	synthesis	synthesis	NOUN
easat-3138	429	10	and	and	CCONJ
easat-3138	429	11	new	new	ADJ
easat-3138	429	12	directions	direction	NOUN
easat-3138	429	13	.	.	PUNCT
easat-3138	430	1	journal	journal	NOUN
easat-3138	430	2	of	of	ADP
easat-3138	430	3	marketing	marketing	NOUN
easat-3138	430	4	,	,	PUNCT
easat-3138	430	5	78(1	78(1	NOUN
easat-3138	430	6	)	)	PUNCT
easat-3138	430	7	,	,	PUNCT
easat-3138	430	8	20–40	20–40	NUM
easat-3138	430	9	.	.	PUNCT
easat-3138	431	1	[	[	X
easat-3138	431	2	56	56	NUM
easat-3138	431	3	]	]	X
easat-3138	431	4	zheng	zheng	PROPN
easat-3138	431	5	,	,	PUNCT
easat-3138	431	6	w.	w.	PROPN
easat-3138	431	7	,	,	PUNCT
easat-3138	431	8	yang	yang	PROPN
easat-3138	431	9	,	,	PUNCT
easat-3138	431	10	b.	b.	PROPN
easat-3138	431	11	,	,	PUNCT
easat-3138	431	12	&	&	CCONJ
easat-3138	431	13	mclean	mclean	PROPN
easat-3138	431	14	,	,	PUNCT
easat-3138	431	15	g.	g.	PROPN
easat-3138	431	16	n.	n.	PROPN
easat-3138	431	17	(	(	PUNCT
easat-3138	431	18	2010	2010	NUM
easat-3138	431	19	)	)	PUNCT
easat-3138	431	20	.	.	PUNCT
easat-3138	432	1	linking	link	VERB
easat-3138	432	2	organizational	organizational	ADJ
easat-3138	432	3	culture	culture	NOUN
easat-3138	432	4	,	,	PUNCT
easat-3138	432	5	structure	structure	NOUN
easat-3138	432	6	,	,	PUNCT
easat-3138	432	7	strategy	strategy	NOUN
easat-3138	432	8	,	,	PUNCT
easat-3138	432	9	and	and	CCONJ
easat-3138	432	10	organizational	organizational	ADJ
easat-3138	432	11	effectiveness	effectiveness	NOUN
easat-3138	432	12	:	:	PUNCT
easat-3138	432	13	mediating	mediate	VERB
easat-3138	432	14	role	role	NOUN
easat-3138	432	15	of	of	ADP
easat-3138	432	16	knowledge	knowledge	NOUN
easat-3138	432	17	management	management	NOUN
easat-3138	432	18	.	.	PUNCT
easat-3138	433	1	journal	journal	PROPN
easat-3138	433	2	of	of	ADP
easat-3138	433	3	business	business	NOUN
easat-3138	433	4	research	research	NOUN
easat-3138	433	5	,	,	PUNCT
easat-3138	433	6	63(7	63(7	NUM
easat-3138	433	7	)	)	PUNCT
easat-3138	433	8	,	,	PUNCT
easat-3138	433	9	763–771	763–771	NUM
easat-3138	433	10	.	.	PUNCT