id	sid	tid	token	lemma	pos
easat-3330	1	1	edelweiss	edelweiss	PROPN
easat-3330	1	2	applied	apply	VERB
easat-3330	1	3	science	science	NOUN
easat-3330	1	4	and	and	CCONJ
easat-3330	1	5	technology	technology	NOUN
easat-3330	1	6	issn	issn	PROPN
easat-3330	1	7	:	:	PUNCT
easat-3330	1	8	2576	2576	NUM
easat-3330	1	9	-	-	SYM
easat-3330	1	10	8484	8484	NUM
easat-3330	1	11	vol	vol	NOUN
easat-3330	1	12	.	.	PROPN
easat-3330	1	13	8	8	NUM
easat-3330	1	14	,	,	PUNCT
easat-3330	1	15	no	no	INTJ
easat-3330	1	16	.	.	NOUN
easat-3330	1	17	6	6	NUM
easat-3330	1	18	,	,	PUNCT
easat-3330	1	19	6112	6112	NUM
easat-3330	1	20	-	-	SYM
easat-3330	1	21	6122	6122	NUM
easat-3330	1	22	2024	2024	NUM
easat-3330	1	23	publisher	publisher	NOUN
easat-3330	1	24	:	:	PUNCT
easat-3330	1	25	learning	learn	VERB
easat-3330	1	26	gate	gate	NOUN
easat-3330	1	27	doi	doi	PROPN
easat-3330	1	28	:	:	PUNCT
easat-3330	1	29	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	1	30	©	©	PROPN
easat-3330	1	31	2024	2024	NUM
easat-3330	1	32	by	by	ADP
easat-3330	1	33	the	the	DET
easat-3330	1	34	author	author	NOUN
easat-3330	1	35	;	;	PUNCT
easat-3330	1	36	licensee	licensee	PROPN
easat-3330	1	37	learning	learning	NOUN
easat-3330	1	38	gate	gate	NOUN
easat-3330	1	39	©	©	PROPN
easat-3330	1	40	2024	2024	NUM
easat-3330	1	41	by	by	ADP
easat-3330	1	42	the	the	DET
easat-3330	1	43	author	author	NOUN
easat-3330	1	44	;	;	PUNCT
easat-3330	1	45	licensee	licensee	PROPN
easat-3330	1	46	learning	learn	VERB
easat-3330	1	47	gate	gate	NOUN
easat-3330	1	48	*	*	PUNCT
easat-3330	1	49	correspondence	correspondence	NOUN
easat-3330	1	50	:	:	PUNCT
easat-3330	1	51	pinbetter@gmail.com	pinbetter@gmail.com	X
easat-3330	2	1	the	the	DET
easat-3330	2	2	relationship	relationship	NOUN
easat-3330	2	3	between	between	ADP
easat-3330	2	4	sports	sport	NOUN
easat-3330	2	5	communication	communication	NOUN
easat-3330	2	6	strategies	strategy	NOUN
easat-3330	2	7	and	and	CCONJ
easat-3330	2	8	sports	sport	NOUN
easat-3330	2	9	image	image	NOUN
easat-3330	2	10	creation	creation	NOUN
easat-3330	2	11	with	with	ADP
easat-3330	2	12	sports	sport	NOUN
easat-3330	2	13	communication	communication	NOUN
easat-3330	2	14	performance	performance	NOUN
easat-3330	2	15	in	in	ADP
easat-3330	2	16	thailand	thailand	PROPN
easat-3330	2	17	jutarat	jutarat	PROPN
easat-3330	2	18	ritnuang1	ritnuang1	PROPN
easat-3330	2	19	*	*	PROPN
easat-3330	2	20	1faculty	1faculty	NUM
easat-3330	2	21	of	of	ADP
easat-3330	2	22	liberal	liberal	ADJ
easat-3330	2	23	arts	art	NOUN
easat-3330	2	24	,	,	PUNCT
easat-3330	2	25	thailand	thailand	PROPN
easat-3330	2	26	national	national	PROPN
easat-3330	2	27	sports	sports	PROPN
easat-3330	2	28	university	university	PROPN
easat-3330	2	29	krabi	krabi	PROPN
easat-3330	2	30	campus	campus	PROPN
easat-3330	2	31	;	;	PUNCT
easat-3330	2	32	pinbetter@gmail.com	pinbetter@gmail.com	X
easat-3330	2	33	(	(	PUNCT
easat-3330	2	34	j.r	j.r	PROPN
easat-3330	2	35	.	.	PROPN
easat-3330	2	36	)	)	PUNCT
easat-3330	2	37	.	.	PUNCT
easat-3330	3	1	abstract	abstract	ADV
easat-3330	3	2	:	:	PUNCT
easat-3330	3	3	this	this	DET
easat-3330	3	4	research	research	NOUN
easat-3330	3	5	aimed	aim	VERB
easat-3330	3	6	to	to	PART
easat-3330	3	7	develop	develop	VERB
easat-3330	3	8	a	a	DET
easat-3330	3	9	model	model	NOUN
easat-3330	3	10	of	of	ADP
easat-3330	3	11	the	the	DET
easat-3330	3	12	relationship	relationship	NOUN
easat-3330	3	13	between	between	ADP
easat-3330	3	14	sports	sport	NOUN
easat-3330	3	15	communication	communication	NOUN
easat-3330	3	16	strategies	strategy	NOUN
easat-3330	3	17	and	and	CCONJ
easat-3330	3	18	sports	sport	NOUN
easat-3330	3	19	image	image	NOUN
easat-3330	3	20	building	building	NOUN
easat-3330	3	21	with	with	ADP
easat-3330	3	22	sports	sport	NOUN
easat-3330	3	23	communication	communication	NOUN
easat-3330	3	24	performance	performance	NOUN
easat-3330	3	25	in	in	ADP
easat-3330	3	26	thailand	thailand	PROPN
easat-3330	3	27	.	.	PUNCT
easat-3330	4	1	this	this	DET
easat-3330	4	2	research	research	NOUN
easat-3330	4	3	was	be	AUX
easat-3330	4	4	mixed	mixed	ADJ
easat-3330	4	5	-	-	PUNCT
easat-3330	4	6	methods	method	NOUN
easat-3330	4	7	research	research	NOUN
easat-3330	4	8	between	between	ADP
easat-3330	4	9	quantitative	quantitative	ADJ
easat-3330	4	10	and	and	CCONJ
easat-3330	4	11	qualitative	qualitative	ADJ
easat-3330	4	12	research	research	NOUN
easat-3330	4	13	,	,	PUNCT
easat-3330	4	14	quantitative	quantitative	ADJ
easat-3330	4	15	methodology	methodology	NOUN
easat-3330	4	16	was	be	AUX
easat-3330	4	17	used	use	VERB
easat-3330	4	18	to	to	PART
easat-3330	4	19	test	test	VERB
easat-3330	4	20	the	the	DET
easat-3330	4	21	cause	cause	VERB
easat-3330	4	22	-	-	PUNCT
easat-3330	4	23	and	and	CCONJ
easat-3330	4	24	-	-	PUNCT
easat-3330	4	25	effect	effect	NOUN
easat-3330	4	26	relationship	relationship	NOUN
easat-3330	4	27	between	between	ADP
easat-3330	4	28	sports	sport	NOUN
easat-3330	4	29	communication	communication	NOUN
easat-3330	4	30	strategies	strategy	NOUN
easat-3330	4	31	and	and	CCONJ
easat-3330	4	32	sports	sport	NOUN
easat-3330	4	33	image	image	NOUN
easat-3330	4	34	factors	factor	NOUN
easat-3330	4	35	with	with	ADP
easat-3330	4	36	sports	sport	NOUN
easat-3330	4	37	communication	communication	NOUN
easat-3330	4	38	performance	performance	NOUN
easat-3330	4	39	in	in	ADP
easat-3330	4	40	thailand	thailand	PROPN
easat-3330	4	41	.	.	PUNCT
easat-3330	5	1	data	datum	NOUN
easat-3330	5	2	were	be	AUX
easat-3330	5	3	collected	collect	VERB
easat-3330	5	4	using	use	VERB
easat-3330	5	5	questionnaires	questionnaire	NOUN
easat-3330	5	6	with	with	ADP
easat-3330	5	7	151	151	NUM
easat-3330	5	8	mass	mass	ADJ
easat-3330	5	9	media	medium	NOUN
easat-3330	5	10	organizations	organization	NOUN
easat-3330	5	11	that	that	PRON
easat-3330	5	12	conduct	conduct	VERB
easat-3330	5	13	sports	sport	NOUN
easat-3330	5	14	communication	communication	NOUN
easat-3330	5	15	activities	activity	NOUN
easat-3330	5	16	in	in	ADP
easat-3330	5	17	thailand	thailand	PROPN
easat-3330	5	18	.	.	PUNCT
easat-3330	6	1	and	and	CCONJ
easat-3330	6	2	qualitative	qualitative	ADJ
easat-3330	6	3	methodology	methodology	NOUN
easat-3330	6	4	was	be	AUX
easat-3330	6	5	conducted	conduct	VERB
easat-3330	6	6	using	use	VERB
easat-3330	6	7	phenomenological	phenomenological	ADJ
easat-3330	6	8	methods	method	NOUN
easat-3330	6	9	from	from	ADP
easat-3330	6	10	in	in	ADP
easat-3330	6	11	-	-	PUNCT
easat-3330	6	12	depth	depth	NOUN
easat-3330	6	13	interviews	interview	NOUN
easat-3330	6	14	and	and	CCONJ
easat-3330	6	15	the	the	DET
easat-3330	6	16	results	result	NOUN
easat-3330	6	17	of	of	ADP
easat-3330	6	18	in	in	ADP
easat-3330	6	19	-	-	PUNCT
easat-3330	6	20	depth	depth	NOUN
easat-3330	6	21	interviews	interview	NOUN
easat-3330	6	22	were	be	AUX
easat-3330	6	23	confirmed	confirm	VERB
easat-3330	6	24	by	by	ADP
easat-3330	6	25	holding	hold	VERB
easat-3330	6	26	focus	focus	NOUN
easat-3330	6	27	groups	group	NOUN
easat-3330	6	28	with	with	ADP
easat-3330	6	29	3	3	NUM
easat-3330	6	30	members	member	NOUN
easat-3330	6	31	of	of	ADP
easat-3330	6	32	the	the	DET
easat-3330	6	33	thai	thai	ADJ
easat-3330	6	34	journalists	journalists	PROPN
easat-3330	6	35	association	association	PROPN
easat-3330	6	36	who	who	PRON
easat-3330	6	37	supervise	supervise	VERB
easat-3330	6	38	sports	sport	NOUN
easat-3330	6	39	mass	mass	NOUN
easat-3330	6	40	media	medium	NOUN
easat-3330	6	41	members	member	NOUN
easat-3330	6	42	and	and	CCONJ
easat-3330	6	43	2	2	NUM
easat-3330	6	44	sports	sport	NOUN
easat-3330	6	45	communication	communication	NOUN
easat-3330	6	46	scholars	scholar	NOUN
easat-3330	6	47	.	.	PUNCT
easat-3330	7	1	data	datum	NOUN
easat-3330	7	2	was	be	AUX
easat-3330	7	3	analyzed	analyze	VERB
easat-3330	7	4	using	use	VERB
easat-3330	7	5	confirmatory	confirmatory	ADJ
easat-3330	7	6	factor	factor	NOUN
easat-3330	7	7	analysis	analysis	NOUN
easat-3330	7	8	and	and	CCONJ
easat-3330	7	9	structural	structural	ADJ
easat-3330	7	10	equation	equation	NOUN
easat-3330	7	11	modeling	modeling	NOUN
easat-3330	7	12	.	.	PUNCT
easat-3330	8	1	the	the	DET
easat-3330	8	2	results	result	NOUN
easat-3330	8	3	of	of	ADP
easat-3330	8	4	research	research	NOUN
easat-3330	8	5	hypotheses	hypothesis	NOUN
easat-3330	8	6	founded	found	VERB
easat-3330	8	7	that	that	PRON
easat-3330	8	8	1	1	NUM
easat-3330	8	9	)	)	PUNCT
easat-3330	8	10	sports	sport	NOUN
easat-3330	8	11	communication	communication	NOUN
easat-3330	8	12	strategies	strategy	NOUN
easat-3330	8	13	have	have	VERB
easat-3330	8	14	a	a	DET
easat-3330	8	15	direct	direct	ADJ
easat-3330	8	16	effect	effect	NOUN
easat-3330	8	17	on	on	ADP
easat-3330	8	18	the	the	DET
easat-3330	8	19	sports	sport	NOUN
easat-3330	8	20	communication	communication	NOUN
easat-3330	8	21	performance	performance	NOUN
easat-3330	8	22	in	in	ADP
easat-3330	8	23	thailand	thailand	PROPN
easat-3330	8	24	and	and	CCONJ
easat-3330	8	25	have	have	VERB
easat-3330	8	26	an	an	DET
easat-3330	8	27	indirect	indirect	ADJ
easat-3330	8	28	effect	effect	NOUN
easat-3330	8	29	on	on	ADP
easat-3330	8	30	the	the	DET
easat-3330	8	31	sports	sport	NOUN
easat-3330	8	32	communication	communication	NOUN
easat-3330	8	33	performance	performance	NOUN
easat-3330	8	34	in	in	ADP
easat-3330	8	35	thailand	thailand	PROPN
easat-3330	8	36	through	through	ADP
easat-3330	8	37	sports	sport	NOUN
easat-3330	8	38	image	image	NOUN
easat-3330	8	39	creation	creation	NOUN
easat-3330	8	40	,	,	PUNCT
easat-3330	8	41	2	2	X
easat-3330	8	42	)	)	PUNCT
easat-3330	8	43	sports	sport	NOUN
easat-3330	8	44	communication	communication	NOUN
easat-3330	8	45	strategies	strategy	NOUN
easat-3330	8	46	have	have	VERB
easat-3330	8	47	a	a	DET
easat-3330	8	48	direct	direct	ADJ
easat-3330	8	49	effect	effect	NOUN
easat-3330	8	50	on	on	ADP
easat-3330	8	51	sports	sport	NOUN
easat-3330	8	52	image	image	NOUN
easat-3330	8	53	creation	creation	NOUN
easat-3330	8	54	,	,	PUNCT
easat-3330	8	55	and	and	CCONJ
easat-3330	8	56	3	3	X
easat-3330	8	57	)	)	PUNCT
easat-3330	8	58	sports	sport	NOUN
easat-3330	8	59	image	image	NOUN
easat-3330	8	60	creation	creation	NOUN
easat-3330	8	61	has	have	VERB
easat-3330	8	62	a	a	DET
easat-3330	8	63	direct	direct	ADJ
easat-3330	8	64	effect	effect	NOUN
easat-3330	8	65	on	on	ADP
easat-3330	8	66	sports	sport	NOUN
easat-3330	8	67	communication	communication	NOUN
easat-3330	8	68	performance	performance	NOUN
easat-3330	8	69	in	in	ADP
easat-3330	8	70	thailand	thailand	PROPN
easat-3330	8	71	.	.	PUNCT
easat-3330	9	1	the	the	DET
easat-3330	9	2	analysis	analysis	NOUN
easat-3330	9	3	founded	found	VERB
easat-3330	9	4	that	that	SCONJ
easat-3330	9	5	the	the	DET
easat-3330	9	6	hypothesized	hypothesized	ADJ
easat-3330	9	7	model	model	NOUN
easat-3330	9	8	was	be	AUX
easat-3330	9	9	consistent	consistent	ADJ
easat-3330	9	10	with	with	ADP
easat-3330	9	11	the	the	DET
easat-3330	9	12	empirical	empirical	ADJ
easat-3330	9	13	data	datum	NOUN
easat-3330	9	14	and	and	CCONJ
easat-3330	9	15	passed	pass	VERB
easat-3330	9	16	the	the	DET
easat-3330	9	17	criteria	criterion	NOUN
easat-3330	9	18	with	with	ADP
easat-3330	9	19	a	a	DET
easat-3330	9	20	χ2	χ2	ADJ
easat-3330	9	21	value	value	NOUN
easat-3330	9	22	of	of	ADP
easat-3330	9	23	13.78	13.78	NUM
easat-3330	9	24	,	,	PUNCT
easat-3330	9	25	p	p	NOUN
easat-3330	9	26	-	-	PUNCT
easat-3330	9	27	value	value	NOUN
easat-3330	9	28	of	of	ADP
easat-3330	9	29	0.79	0.79	NUM
easat-3330	9	30	,	,	PUNCT
easat-3330	9	31	χ2	χ2	PROPN
easat-3330	9	32	/	/	SYM
easat-3330	9	33	df	df	NOUN
easat-3330	9	34	value	value	NOUN
easat-3330	9	35	of	of	ADP
easat-3330	9	36	0.72	0.72	NUM
easat-3330	9	37	,	,	PUNCT
easat-3330	9	38	gfi	gfi	NOUN
easat-3330	9	39	value	value	NOUN
easat-3330	9	40	of	of	ADP
easat-3330	9	41	0.98	0.98	NUM
easat-3330	9	42	,	,	PUNCT
easat-3330	9	43	agfi	agfi	NOUN
easat-3330	9	44	value	value	NOUN
easat-3330	9	45	of	of	ADP
easat-3330	9	46	0.95	0.95	NUM
easat-3330	9	47	,	,	PUNCT
easat-3330	9	48	and	and	CCONJ
easat-3330	9	49	rmsea	rmsea	NOUN
easat-3330	9	50	value	value	NOUN
easat-3330	9	51	of	of	ADP
easat-3330	9	52	0.00	0.00	NUM
easat-3330	9	53	.	.	PUNCT
easat-3330	10	1	the	the	DET
easat-3330	10	2	benefits	benefit	NOUN
easat-3330	10	3	of	of	ADP
easat-3330	10	4	this	this	DET
easat-3330	10	5	research	research	NOUN
easat-3330	10	6	can	can	AUX
easat-3330	10	7	explain	explain	VERB
easat-3330	10	8	the	the	DET
easat-3330	10	9	causal	causal	ADJ
easat-3330	10	10	relationship	relationship	NOUN
easat-3330	10	11	between	between	ADP
easat-3330	10	12	sports	sport	NOUN
easat-3330	10	13	communication	communication	NOUN
easat-3330	10	14	strategies	strategy	NOUN
easat-3330	10	15	and	and	CCONJ
easat-3330	10	16	sports	sport	NOUN
easat-3330	10	17	image	image	NOUN
easat-3330	10	18	creation	creation	NOUN
easat-3330	10	19	and	and	CCONJ
easat-3330	10	20	the	the	DET
easat-3330	10	21	effectiveness	effectiveness	NOUN
easat-3330	10	22	of	of	ADP
easat-3330	10	23	sports	sport	NOUN
easat-3330	10	24	communication	communication	NOUN
easat-3330	10	25	in	in	ADP
easat-3330	10	26	thailand	thailand	PROPN
easat-3330	10	27	.	.	PUNCT
easat-3330	11	1	the	the	DET
easat-3330	11	2	results	result	NOUN
easat-3330	11	3	of	of	ADP
easat-3330	11	4	the	the	DET
easat-3330	11	5	study	study	NOUN
easat-3330	11	6	can	can	AUX
easat-3330	11	7	be	be	AUX
easat-3330	11	8	used	use	VERB
easat-3330	11	9	to	to	PART
easat-3330	11	10	manage	manage	VERB
easat-3330	11	11	sports	sport	NOUN
easat-3330	11	12	communication	communication	NOUN
easat-3330	11	13	in	in	ADP
easat-3330	11	14	thailand	thailand	PROPN
easat-3330	11	15	,	,	PUNCT
easat-3330	11	16	leading	lead	VERB
easat-3330	11	17	to	to	ADP
easat-3330	11	18	sustainable	sustainable	ADJ
easat-3330	11	19	performance	performance	NOUN
easat-3330	11	20	for	for	ADP
easat-3330	11	21	the	the	DET
easat-3330	11	22	sports	sport	NOUN
easat-3330	11	23	industry	industry	NOUN
easat-3330	11	24	.	.	PUNCT
easat-3330	12	1	keywords	keyword	NOUN
easat-3330	12	2	:	:	PUNCT
easat-3330	12	3	sports	sport	NOUN
easat-3330	12	4	communication	communication	NOUN
easat-3330	12	5	strategies	strategy	NOUN
easat-3330	12	6	,	,	PUNCT
easat-3330	12	7	sports	sport	NOUN
easat-3330	12	8	image	image	NOUN
easat-3330	12	9	,	,	PUNCT
easat-3330	12	10	sports	sport	NOUN
easat-3330	12	11	communication	communication	NOUN
easat-3330	12	12	performance	performance	NOUN
easat-3330	12	13	.	.	PUNCT
easat-3330	13	1	1	1	X
easat-3330	13	2	.	.	X
easat-3330	13	3	introduction	introduction	NOUN
easat-3330	13	4	according	accord	VERB
easat-3330	13	5	to	to	ADP
easat-3330	13	6	[	[	X
easat-3330	13	7	1	1	NUM
easat-3330	13	8	]	]	PUNCT
easat-3330	13	9	,	,	PUNCT
easat-3330	13	10	the	the	DET
easat-3330	13	11	overall	overall	ADJ
easat-3330	13	12	sports	sport	NOUN
easat-3330	13	13	communication	communication	NOUN
easat-3330	13	14	business	business	NOUN
easat-3330	13	15	at	at	ADP
easat-3330	13	16	a	a	DET
easat-3330	13	17	macro	macro	ADJ
easat-3330	13	18	level	level	NOUN
easat-3330	13	19	has	have	AUX
easat-3330	13	20	experienced	experience	VERB
easat-3330	13	21	an	an	DET
easat-3330	13	22	average	average	ADJ
easat-3330	13	23	growth	growth	NOUN
easat-3330	13	24	rate	rate	NOUN
easat-3330	13	25	of	of	ADP
easat-3330	13	26	40	40	NUM
easat-3330	13	27	%	%	NOUN
easat-3330	13	28	.	.	PUNCT
easat-3330	14	1	in	in	ADP
easat-3330	14	2	thailand	thailand	PROPN
easat-3330	14	3	,	,	PUNCT
easat-3330	14	4	the	the	DET
easat-3330	14	5	growth	growth	NOUN
easat-3330	14	6	rate	rate	NOUN
easat-3330	14	7	for	for	ADP
easat-3330	14	8	sports	sport	NOUN
easat-3330	14	9	communication	communication	NOUN
easat-3330	14	10	businesses	business	NOUN
easat-3330	14	11	is	be	AUX
easat-3330	14	12	approximately	approximately	ADV
easat-3330	14	13	27	27	NUM
easat-3330	14	14	%	%	NOUN
easat-3330	14	15	on	on	ADP
easat-3330	14	16	average	average	ADJ
easat-3330	14	17	.	.	PUNCT
easat-3330	15	1	in	in	ADP
easat-3330	15	2	thailand	thailand	PROPN
easat-3330	15	3	,	,	PUNCT
easat-3330	15	4	sports	sport	NOUN
easat-3330	15	5	communication	communication	NOUN
easat-3330	15	6	is	be	AUX
easat-3330	15	7	particularly	particularly	ADV
easat-3330	15	8	significant	significant	ADJ
easat-3330	15	9	not	not	PART
easat-3330	15	10	only	only	ADV
easat-3330	15	11	for	for	ADP
easat-3330	15	12	driving	drive	VERB
easat-3330	15	13	the	the	DET
easat-3330	15	14	economic	economic	ADJ
easat-3330	15	15	sector	sector	NOUN
easat-3330	15	16	of	of	ADP
easat-3330	15	17	the	the	DET
easat-3330	15	18	sports	sport	NOUN
easat-3330	15	19	industry	industry	NOUN
easat-3330	15	20	itself	itself	PRON
easat-3330	15	21	but	but	CCONJ
easat-3330	15	22	also	also	ADV
easat-3330	15	23	for	for	ADP
easat-3330	15	24	advancing	advance	VERB
easat-3330	15	25	other	other	ADJ
easat-3330	15	26	industries	industry	NOUN
easat-3330	15	27	.	.	PUNCT
easat-3330	16	1	sports	sport	NOUN
easat-3330	16	2	communication	communication	NOUN
easat-3330	16	3	in	in	ADP
easat-3330	16	4	thailand	thailand	PROPN
easat-3330	16	5	plays	play	VERB
easat-3330	16	6	a	a	DET
easat-3330	16	7	key	key	ADJ
easat-3330	16	8	role	role	NOUN
easat-3330	16	9	in	in	ADP
easat-3330	16	10	continuously	continuously	ADV
easat-3330	16	11	promoting	promote	VERB
easat-3330	16	12	and	and	CCONJ
easat-3330	16	13	developing	develop	VERB
easat-3330	16	14	the	the	DET
easat-3330	16	15	sports	sport	NOUN
easat-3330	16	16	sector	sector	NOUN
easat-3330	16	17	,	,	PUNCT
easat-3330	16	18	covering	cover	VERB
easat-3330	16	19	various	various	ADJ
easat-3330	16	20	aspects	aspect	NOUN
easat-3330	16	21	such	such	ADJ
easat-3330	16	22	as	as	ADP
easat-3330	16	23	domestic	domestic	ADJ
easat-3330	16	24	sports	sport	NOUN
easat-3330	16	25	news	news	NOUN
easat-3330	16	26	reporting	reporting	NOUN
easat-3330	16	27	,	,	PUNCT
easat-3330	16	28	the	the	DET
easat-3330	16	29	use	use	NOUN
easat-3330	16	30	of	of	ADP
easat-3330	16	31	social	social	ADJ
easat-3330	16	32	media	medium	NOUN
easat-3330	16	33	[	[	X
easat-3330	16	34	2	2	NUM
easat-3330	16	35	]	]	PUNCT
easat-3330	16	36	,	,	PUNCT
easat-3330	16	37	sports	sport	NOUN
easat-3330	16	38	public	public	ADJ
easat-3330	16	39	relations	relation	NOUN
easat-3330	16	40	and	and	CCONJ
easat-3330	16	41	marketing	marketing	NOUN
easat-3330	16	42	,	,	PUNCT
easat-3330	16	43	educational	educational	ADJ
easat-3330	16	44	and	and	CCONJ
easat-3330	16	45	developmental	developmental	ADJ
easat-3330	16	46	communication	communication	NOUN
easat-3330	16	47	,	,	PUNCT
easat-3330	16	48	and	and	CCONJ
easat-3330	16	49	public	public	ADJ
easat-3330	16	50	support	support	NOUN
easat-3330	16	51	and	and	CCONJ
easat-3330	16	52	engagement	engagement	NOUN
easat-3330	16	53	.	.	PUNCT
easat-3330	17	1	sports	sport	NOUN
easat-3330	17	2	communication	communication	NOUN
easat-3330	17	3	in	in	ADP
easat-3330	17	4	thailand	thailand	PROPN
easat-3330	17	5	encourages	encourage	VERB
easat-3330	17	6	public	public	ADJ
easat-3330	17	7	involvement	involvement	NOUN
easat-3330	17	8	in	in	ADP
easat-3330	17	9	supporting	support	VERB
easat-3330	17	10	and	and	CCONJ
easat-3330	17	11	participating	participate	VERB
easat-3330	17	12	in	in	ADP
easat-3330	17	13	sports	sport	NOUN
easat-3330	17	14	activities	activity	NOUN
easat-3330	17	15	,	,	PUNCT
easat-3330	17	16	such	such	ADJ
easat-3330	17	17	as	as	ADP
easat-3330	17	18	joining	join	VERB
easat-3330	17	19	local	local	ADJ
easat-3330	17	20	sports	sport	NOUN
easat-3330	17	21	competitions	competition	NOUN
easat-3330	17	22	,	,	PUNCT
easat-3330	17	23	being	be	AUX
easat-3330	17	24	a	a	DET
easat-3330	17	25	fan	fan	NOUN
easat-3330	17	26	of	of	ADP
easat-3330	17	27	sports	sport	NOUN
easat-3330	17	28	teams	team	NOUN
easat-3330	17	29	,	,	PUNCT
easat-3330	17	30	or	or	CCONJ
easat-3330	17	31	participating	participate	VERB
easat-3330	17	32	in	in	ADP
easat-3330	17	33	marathons	marathon	NOUN
easat-3330	17	34	and	and	CCONJ
easat-3330	17	35	other	other	ADJ
easat-3330	17	36	events	event	NOUN
easat-3330	17	37	.	.	PUNCT
easat-3330	18	1	additionally	additionally	ADV
easat-3330	18	2	,	,	PUNCT
easat-3330	18	3	sports	sport	NOUN
easat-3330	18	4	communication	communication	NOUN
easat-3330	18	5	promotes	promote	VERB
easat-3330	18	6	sports	sport	NOUN
easat-3330	18	7	tourism	tourism	NOUN
easat-3330	18	8	by	by	ADP
easat-3330	18	9	hosting	host	VERB
easat-3330	18	10	international	international	ADJ
easat-3330	18	11	sports	sport	NOUN
easat-3330	18	12	competitions	competition	NOUN
easat-3330	18	13	,	,	PUNCT
easat-3330	18	14	which	which	PRON
easat-3330	18	15	attracts	attract	VERB
easat-3330	18	16	tourists	tourist	NOUN
easat-3330	18	17	and	and	CCONJ
easat-3330	18	18	generates	generate	VERB
easat-3330	18	19	income	income	NOUN
easat-3330	18	20	for	for	ADP
easat-3330	18	21	the	the	DET
easat-3330	18	22	country	country	NOUN
easat-3330	18	23	.	.	PUNCT
easat-3330	19	1	the	the	DET
easat-3330	19	2	rapid	rapid	ADJ
easat-3330	19	3	growth	growth	NOUN
easat-3330	19	4	of	of	ADP
easat-3330	19	5	the	the	DET
easat-3330	19	6	sports	sport	NOUN
easat-3330	19	7	communication	communication	NOUN
easat-3330	19	8	business	business	NOUN
easat-3330	19	9	in	in	ADP
easat-3330	19	10	thailand	thailand	PROPN
easat-3330	19	11	is	be	AUX
easat-3330	19	12	attributed	attribute	VERB
easat-3330	19	13	to	to	ADP
easat-3330	19	14	reduced	reduce	VERB
easat-3330	19	15	complexity	complexity	NOUN
easat-3330	19	16	in	in	ADP
easat-3330	19	17	modern	modern	ADJ
easat-3330	19	18	communication	communication	NOUN
easat-3330	19	19	and	and	CCONJ
easat-3330	19	20	the	the	DET
easat-3330	19	21	increased	increase	VERB
easat-3330	19	22	speed	speed	NOUN
easat-3330	19	23	and	and	CCONJ
easat-3330	19	24	convenience	convenience	NOUN
easat-3330	19	25	of	of	ADP
easat-3330	19	26	accessing	access	VERB
easat-3330	19	27	various	various	ADJ
easat-3330	19	28	communication	communication	NOUN
easat-3330	19	29	channels	channel	NOUN
easat-3330	19	30	.	.	PUNCT
easat-3330	20	1	6113	6113	NUM
easat-3330	20	2	edelweiss	edelweiss	PROPN
easat-3330	20	3	applied	apply	VERB
easat-3330	20	4	science	science	NOUN
easat-3330	20	5	and	and	CCONJ
easat-3330	20	6	technology	technology	NOUN
easat-3330	20	7	issn	issn	PROPN
easat-3330	20	8	:	:	PUNCT
easat-3330	20	9	2576	2576	NUM
easat-3330	20	10	-	-	SYM
easat-3330	20	11	8484	8484	NUM
easat-3330	20	12	vol	vol	NOUN
easat-3330	20	13	.	.	PROPN
easat-3330	20	14	8	8	NUM
easat-3330	20	15	,	,	PUNCT
easat-3330	20	16	no	no	INTJ
easat-3330	20	17	.	.	NOUN
easat-3330	20	18	6	6	NUM
easat-3330	20	19	:	:	PUNCT
easat-3330	20	20	6112	6112	NUM
easat-3330	20	21	-	-	SYM
easat-3330	20	22	6122	6122	NUM
easat-3330	20	23	,	,	PUNCT
easat-3330	20	24	2024	2024	NUM
easat-3330	20	25	doi	doi	NOUN
easat-3330	20	26	:	:	PUNCT
easat-3330	20	27	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	20	28	©	©	NOUN
easat-3330	20	29	2024	2024	NUM
easat-3330	20	30	by	by	ADP
easat-3330	20	31	the	the	DET
easat-3330	20	32	author	author	NOUN
easat-3330	20	33	;	;	PUNCT
easat-3330	20	34	licensee	licensee	PROPN
easat-3330	20	35	learning	learning	NOUN
easat-3330	20	36	gate	gate	NOUN
easat-3330	20	37	to	to	PART
easat-3330	20	38	achieve	achieve	VERB
easat-3330	20	39	effective	effective	ADJ
easat-3330	20	40	sports	sport	NOUN
easat-3330	20	41	communication	communication	NOUN
easat-3330	20	42	,	,	PUNCT
easat-3330	20	43	it	it	PRON
easat-3330	20	44	requires	require	VERB
easat-3330	20	45	the	the	DET
easat-3330	20	46	use	use	NOUN
easat-3330	20	47	of	of	ADP
easat-3330	20	48	sports	sport	NOUN
easat-3330	20	49	communication	communication	NOUN
easat-3330	20	50	strategies	strategy	NOUN
easat-3330	20	51	,	,	PUNCT
easat-3330	20	52	including	include	VERB
easat-3330	20	53	marketing	marketing	NOUN
easat-3330	20	54	tools	tool	NOUN
easat-3330	20	55	,	,	PUNCT
easat-3330	20	56	partnership	partnership	NOUN
easat-3330	20	57	collaboration	collaboration	NOUN
easat-3330	20	58	,	,	PUNCT
easat-3330	20	59	and	and	CCONJ
easat-3330	20	60	engagement	engagement	NOUN
easat-3330	20	61	content	content	NOUN
easat-3330	20	62	creation	creation	NOUN
easat-3330	20	63	.	.	PUNCT
easat-3330	21	1	these	these	DET
easat-3330	21	2	factors	factor	NOUN
easat-3330	21	3	are	be	AUX
easat-3330	21	4	crucial	crucial	ADJ
easat-3330	21	5	in	in	ADP
easat-3330	21	6	enhancing	enhance	VERB
easat-3330	21	7	communication	communication	NOUN
easat-3330	21	8	performance	performance	NOUN
easat-3330	21	9	,	,	PUNCT
easat-3330	21	10	leading	lead	VERB
easat-3330	21	11	to	to	ADP
easat-3330	21	12	improved	improve	VERB
easat-3330	21	13	sports	sport	NOUN
easat-3330	21	14	image	image	NOUN
easat-3330	21	15	and	and	CCONJ
easat-3330	21	16	economic	economic	ADJ
easat-3330	21	17	value	value	NOUN
easat-3330	21	18	.	.	PUNCT
easat-3330	22	1	the	the	DET
easat-3330	22	2	implementation	implementation	NOUN
easat-3330	22	3	of	of	ADP
easat-3330	22	4	sports	sport	NOUN
easat-3330	22	5	communication	communication	NOUN
easat-3330	22	6	strategies	strategy	NOUN
easat-3330	22	7	is	be	AUX
easat-3330	22	8	a	a	DET
easat-3330	22	9	continuously	continuously	ADV
easat-3330	22	10	evolving	evolve	VERB
easat-3330	22	11	process	process	NOUN
easat-3330	22	12	,	,	PUNCT
easat-3330	22	13	aiming	aim	VERB
easat-3330	22	14	to	to	PART
easat-3330	22	15	consistently	consistently	ADV
easat-3330	22	16	improve	improve	VERB
easat-3330	22	17	communication	communication	NOUN
easat-3330	22	18	efficiency	efficiency	NOUN
easat-3330	22	19	[	[	X
easat-3330	22	20	3	3	NUM
easat-3330	22	21	]	]	PUNCT
easat-3330	22	22	.	.	PUNCT
easat-3330	23	1	based	base	VERB
easat-3330	23	2	on	on	ADP
easat-3330	23	3	the	the	DET
easat-3330	23	4	background	background	NOUN
easat-3330	23	5	and	and	CCONJ
easat-3330	23	6	significance	significance	NOUN
easat-3330	23	7	of	of	ADP
easat-3330	23	8	issues	issue	NOUN
easat-3330	23	9	surrounding	surround	VERB
easat-3330	23	10	sports	sport	NOUN
easat-3330	23	11	communication	communication	NOUN
easat-3330	23	12	strategies	strategy	NOUN
easat-3330	23	13	,	,	PUNCT
easat-3330	23	14	this	this	DET
easat-3330	23	15	research	research	NOUN
easat-3330	23	16	aims	aim	VERB
easat-3330	23	17	to	to	PART
easat-3330	23	18	study	study	VERB
easat-3330	23	19	the	the	DET
easat-3330	23	20	impact	impact	NOUN
easat-3330	23	21	and	and	CCONJ
easat-3330	23	22	relationship	relationship	NOUN
easat-3330	23	23	of	of	ADP
easat-3330	23	24	sports	sport	NOUN
easat-3330	23	25	communication	communication	NOUN
easat-3330	23	26	strategies	strategy	NOUN
easat-3330	23	27	on	on	ADP
easat-3330	23	28	sports	sport	NOUN
easat-3330	23	29	image	image	NOUN
easat-3330	23	30	creation	creation	NOUN
easat-3330	23	31	and	and	CCONJ
easat-3330	23	32	sports	sport	NOUN
easat-3330	23	33	communication	communication	NOUN
easat-3330	23	34	performance	performance	NOUN
easat-3330	23	35	.	.	PUNCT
easat-3330	24	1	it	it	PRON
easat-3330	24	2	reflects	reflect	VERB
easat-3330	24	3	on	on	ADP
easat-3330	24	4	understanding	understanding	NOUN
easat-3330	24	5	,	,	PUNCT
easat-3330	24	6	validity	validity	NOUN
easat-3330	24	7	,	,	PUNCT
easat-3330	24	8	and	and	CCONJ
easat-3330	24	9	dissemination	dissemination	NOUN
easat-3330	24	10	of	of	ADP
easat-3330	24	11	public	public	ADJ
easat-3330	24	12	information	information	NOUN
easat-3330	24	13	.	.	PUNCT
easat-3330	25	1	2	2	X
easat-3330	25	2	.	.	X
easat-3330	25	3	objectives	objective	NOUN
easat-3330	25	4	1	1	NUM
easat-3330	25	5	.	.	PUNCT
easat-3330	25	6	to	to	PART
easat-3330	25	7	study	study	VERB
easat-3330	25	8	the	the	DET
easat-3330	25	9	direct	direct	ADJ
easat-3330	25	10	and	and	CCONJ
easat-3330	25	11	indirect	indirect	ADJ
easat-3330	25	12	influence	influence	NOUN
easat-3330	25	13	of	of	ADP
easat-3330	25	14	sports	sport	NOUN
easat-3330	25	15	communication	communication	NOUN
easat-3330	25	16	strategies	strategy	NOUN
easat-3330	25	17	on	on	ADP
easat-3330	25	18	sports	sport	NOUN
easat-3330	25	19	communication	communication	NOUN
easat-3330	25	20	performance	performance	NOUN
easat-3330	25	21	in	in	ADP
easat-3330	25	22	thailand	thailand	PROPN
easat-3330	25	23	.	.	PUNCT
easat-3330	26	1	2	2	X
easat-3330	26	2	.	.	PUNCT
easat-3330	26	3	to	to	PART
easat-3330	26	4	study	study	VERB
easat-3330	26	5	the	the	DET
easat-3330	26	6	direct	direct	ADJ
easat-3330	26	7	influence	influence	NOUN
easat-3330	26	8	of	of	ADP
easat-3330	26	9	sports	sport	NOUN
easat-3330	26	10	communication	communication	NOUN
easat-3330	26	11	strategies	strategy	NOUN
easat-3330	26	12	on	on	ADP
easat-3330	26	13	sports	sport	NOUN
easat-3330	26	14	image	image	NOUN
easat-3330	26	15	creation	creation	NOUN
easat-3330	26	16	in	in	ADP
easat-3330	26	17	thailand	thailand	PROPN
easat-3330	26	18	.	.	PUNCT
easat-3330	27	1	3	3	X
easat-3330	27	2	.	.	X
easat-3330	27	3	to	to	PART
easat-3330	27	4	study	study	VERB
easat-3330	27	5	the	the	DET
easat-3330	27	6	direct	direct	ADJ
easat-3330	27	7	influence	influence	NOUN
easat-3330	27	8	of	of	ADP
easat-3330	27	9	sports	sport	NOUN
easat-3330	27	10	image	image	NOUN
easat-3330	27	11	creation	creation	NOUN
easat-3330	27	12	on	on	ADP
easat-3330	27	13	sports	sport	NOUN
easat-3330	27	14	communication	communication	NOUN
easat-3330	27	15	performance	performance	NOUN
easat-3330	27	16	in	in	ADP
easat-3330	27	17	thailand	thailand	PROPN
easat-3330	27	18	.	.	PUNCT
easat-3330	28	1	4	4	X
easat-3330	28	2	.	.	PUNCT
easat-3330	28	3	to	to	PART
easat-3330	28	4	develop	develop	VERB
easat-3330	28	5	a	a	DET
easat-3330	28	6	model	model	NOUN
easat-3330	28	7	of	of	ADP
easat-3330	28	8	the	the	DET
easat-3330	28	9	relationship	relationship	NOUN
easat-3330	28	10	between	between	ADP
easat-3330	28	11	sports	sport	NOUN
easat-3330	28	12	communication	communication	NOUN
easat-3330	28	13	strategies	strategy	NOUN
easat-3330	28	14	and	and	CCONJ
easat-3330	28	15	sports	sport	NOUN
easat-3330	28	16	image	image	NOUN
easat-3330	28	17	creation	creation	NOUN
easat-3330	28	18	with	with	ADP
easat-3330	28	19	sports	sport	NOUN
easat-3330	28	20	communication	communication	NOUN
easat-3330	28	21	performance	performance	NOUN
easat-3330	28	22	in	in	ADP
easat-3330	28	23	thailand	thailand	PROPN
easat-3330	28	24	.	.	PUNCT
easat-3330	29	1	2.1	2.1	NUM
easat-3330	29	2	.	.	PUNCT
easat-3330	29	3	hypotheses	hypothesis	NOUN
easat-3330	29	4	h1	h1	ADJ
easat-3330	29	5	:	:	PUNCT
easat-3330	29	6	sports	sport	NOUN
easat-3330	29	7	communication	communication	NOUN
easat-3330	29	8	strategies	strategy	NOUN
easat-3330	29	9	have	have	VERB
easat-3330	29	10	a	a	DET
easat-3330	29	11	direct	direct	ADJ
easat-3330	29	12	influence	influence	NOUN
easat-3330	29	13	on	on	ADP
easat-3330	29	14	sports	sport	NOUN
easat-3330	29	15	communication	communication	NOUN
easat-3330	29	16	performance	performance	NOUN
easat-3330	29	17	and	and	CCONJ
easat-3330	29	18	an	an	DET
easat-3330	29	19	indirect	indirect	ADJ
easat-3330	29	20	influence	influence	NOUN
easat-3330	29	21	on	on	ADP
easat-3330	29	22	sports	sport	NOUN
easat-3330	29	23	communication	communication	NOUN
easat-3330	29	24	performance	performance	NOUN
easat-3330	29	25	through	through	ADP
easat-3330	29	26	sports	sport	NOUN
easat-3330	29	27	image	image	NOUN
easat-3330	29	28	creation	creation	NOUN
easat-3330	29	29	in	in	ADP
easat-3330	29	30	thailand	thailand	PROPN
easat-3330	29	31	.	.	PUNCT
easat-3330	30	1	h2	h2	PROPN
easat-3330	30	2	:	:	PUNCT
easat-3330	30	3	sports	sport	NOUN
easat-3330	30	4	communication	communication	NOUN
easat-3330	30	5	strategies	strategy	NOUN
easat-3330	30	6	have	have	VERB
easat-3330	30	7	a	a	DET
easat-3330	30	8	direct	direct	ADJ
easat-3330	30	9	influence	influence	NOUN
easat-3330	30	10	on	on	ADP
easat-3330	30	11	sports	sport	NOUN
easat-3330	30	12	image	image	NOUN
easat-3330	30	13	creation	creation	NOUN
easat-3330	30	14	in	in	ADP
easat-3330	30	15	thailand	thailand	PROPN
easat-3330	30	16	.	.	PUNCT
easat-3330	31	1	h3	h3	NOUN
easat-3330	31	2	:	:	PUNCT
easat-3330	31	3	sports	sport	NOUN
easat-3330	31	4	image	image	NOUN
easat-3330	31	5	creation	creation	NOUN
easat-3330	31	6	has	have	VERB
easat-3330	31	7	a	a	DET
easat-3330	31	8	direct	direct	ADJ
easat-3330	31	9	influence	influence	NOUN
easat-3330	31	10	on	on	ADP
easat-3330	31	11	sports	sport	NOUN
easat-3330	31	12	communication	communication	NOUN
easat-3330	31	13	performance	performance	NOUN
easat-3330	31	14	in	in	ADP
easat-3330	31	15	thailand	thailand	PROPN
easat-3330	31	16	.	.	PUNCT
easat-3330	32	1	3	3	X
easat-3330	32	2	.	.	X
easat-3330	32	3	review	review	NOUN
easat-3330	32	4	of	of	ADP
easat-3330	32	5	literature	literature	NOUN
easat-3330	32	6	3.1	3.1	NUM
easat-3330	32	7	.	.	PUNCT
easat-3330	33	1	concepts	concept	NOUN
easat-3330	33	2	related	relate	VERB
easat-3330	33	3	to	to	ADP
easat-3330	33	4	communication	communication	NOUN
easat-3330	33	5	strategies	strategy	NOUN
easat-3330	33	6	in	in	ADP
easat-3330	33	7	thailand	thailand	PROPN
easat-3330	33	8	sports	sport	NOUN
easat-3330	33	9	communication	communication	NOUN
easat-3330	33	10	strategies	strategy	NOUN
easat-3330	33	11	have	have	AUX
easat-3330	33	12	been	be	AUX
easat-3330	33	13	described	describe	VERB
easat-3330	33	14	by	by	ADP
easat-3330	33	15	scholars	scholar	NOUN
easat-3330	33	16	from	from	ADP
easat-3330	33	17	various	various	ADJ
easat-3330	33	18	perspectives	perspective	NOUN
easat-3330	33	19	.	.	PUNCT
easat-3330	34	1	[	[	X
easat-3330	34	2	4	4	X
easat-3330	34	3	]	]	PUNCT
easat-3330	34	4	discussed	discuss	VERB
easat-3330	34	5	sports	sport	NOUN
easat-3330	34	6	marketing	marketing	NOUN
easat-3330	34	7	communication	communication	NOUN
easat-3330	34	8	that	that	PRON
easat-3330	34	9	reflects	reflect	VERB
easat-3330	34	10	the	the	DET
easat-3330	34	11	focus	focus	NOUN
easat-3330	34	12	on	on	ADP
easat-3330	34	13	achieving	achieve	VERB
easat-3330	34	14	marketing	marketing	NOUN
easat-3330	34	15	goals	goal	NOUN
easat-3330	34	16	as	as	ADP
easat-3330	34	17	an	an	DET
easat-3330	34	18	outcome	outcome	NOUN
easat-3330	34	19	of	of	ADP
easat-3330	34	20	sports	sport	NOUN
easat-3330	34	21	communication	communication	NOUN
easat-3330	34	22	.	.	PUNCT
easat-3330	35	1	[	[	X
easat-3330	35	2	5	5	NUM
easat-3330	35	3	]	]	PUNCT
easat-3330	35	4	emphasize	emphasize	VERB
easat-3330	35	5	the	the	DET
easat-3330	35	6	perspective	perspective	NOUN
easat-3330	35	7	of	of	ADP
easat-3330	35	8	increasing	increase	VERB
easat-3330	35	9	audience	audience	NOUN
easat-3330	35	10	numbers	number	NOUN
easat-3330	35	11	or	or	CCONJ
easat-3330	35	12	sports	sport	NOUN
easat-3330	35	13	fan	fan	NOUN
easat-3330	35	14	clubs	club	NOUN
easat-3330	35	15	to	to	PART
easat-3330	35	16	enhance	enhance	VERB
easat-3330	35	17	the	the	DET
easat-3330	35	18	value	value	NOUN
easat-3330	35	19	of	of	ADP
easat-3330	35	20	sports	sport	NOUN
easat-3330	35	21	through	through	ADP
easat-3330	35	22	a	a	DET
easat-3330	35	23	growing	grow	VERB
easat-3330	35	24	audience	audience	NOUN
easat-3330	35	25	base	base	NOUN
easat-3330	35	26	.	.	PUNCT
easat-3330	36	1	[	[	X
easat-3330	36	2	3	3	X
easat-3330	36	3	]	]	PUNCT
easat-3330	36	4	explain	explain	VERB
easat-3330	36	5	the	the	DET
easat-3330	36	6	creation	creation	NOUN
easat-3330	36	7	of	of	ADP
easat-3330	36	8	engaging	engage	VERB
easat-3330	36	9	content	content	NOUN
easat-3330	36	10	that	that	PRON
easat-3330	36	11	emphasizes	emphasize	VERB
easat-3330	36	12	communication	communication	NOUN
easat-3330	36	13	through	through	ADP
easat-3330	36	14	content	content	NOUN
easat-3330	36	15	that	that	PRON
easat-3330	36	16	conveys	convey	VERB
easat-3330	36	17	emotions	emotion	NOUN
easat-3330	36	18	to	to	ADP
easat-3330	36	19	viewers	viewer	NOUN
easat-3330	36	20	or	or	CCONJ
easat-3330	36	21	sports	sport	NOUN
easat-3330	36	22	fans	fan	NOUN
easat-3330	36	23	.	.	PUNCT
easat-3330	37	1	this	this	DET
easat-3330	37	2	type	type	NOUN
easat-3330	37	3	of	of	ADP
easat-3330	37	4	sports	sport	NOUN
easat-3330	37	5	communication	communication	NOUN
easat-3330	37	6	content	content	NOUN
easat-3330	37	7	captures	capture	VERB
easat-3330	37	8	viewers	viewer	NOUN
easat-3330	37	9	'	'	PART
easat-3330	37	10	attention	attention	NOUN
easat-3330	37	11	and	and	CCONJ
easat-3330	37	12	encourages	encourage	VERB
easat-3330	37	13	them	they	PRON
easat-3330	37	14	to	to	PART
easat-3330	37	15	interact	interact	VERB
easat-3330	37	16	with	with	ADP
easat-3330	37	17	it	it	PRON
easat-3330	37	18	,	,	PUNCT
easat-3330	37	19	whether	whether	SCONJ
easat-3330	37	20	by	by	ADP
easat-3330	37	21	commenting	comment	VERB
easat-3330	37	22	,	,	PUNCT
easat-3330	37	23	sharing	sharing	NOUN
easat-3330	37	24	,	,	PUNCT
easat-3330	37	25	or	or	CCONJ
easat-3330	37	26	expressing	express	VERB
easat-3330	37	27	emotions	emotion	NOUN
easat-3330	37	28	.	.	PUNCT
easat-3330	38	1	such	such	ADJ
easat-3330	38	2	content	content	NOUN
easat-3330	38	3	fosters	foster	VERB
easat-3330	38	4	a	a	DET
easat-3330	38	5	deeper	deep	ADJ
easat-3330	38	6	sense	sense	NOUN
easat-3330	38	7	of	of	ADP
easat-3330	38	8	involvement	involvement	NOUN
easat-3330	38	9	and	and	CCONJ
easat-3330	38	10	connection	connection	NOUN
easat-3330	38	11	between	between	ADP
easat-3330	38	12	the	the	DET
easat-3330	38	13	audience	audience	NOUN
easat-3330	38	14	and	and	CCONJ
easat-3330	38	15	the	the	DET
easat-3330	38	16	sports	sport	NOUN
easat-3330	38	17	brand	brand	NOUN
easat-3330	38	18	or	or	CCONJ
easat-3330	38	19	team	team	NOUN
easat-3330	38	20	.	.	PUNCT
easat-3330	39	1	[	[	X
easat-3330	39	2	6	6	NUM
easat-3330	39	3	]	]	PUNCT
easat-3330	39	4	viewed	view	VERB
easat-3330	39	5	sports	sport	NOUN
easat-3330	39	6	communication	communication	NOUN
easat-3330	39	7	as	as	ADP
easat-3330	39	8	also	also	ADV
easat-3330	39	9	reflecting	reflect	VERB
easat-3330	39	10	crisis	crisis	NOUN
easat-3330	39	11	management	management	NOUN
easat-3330	39	12	,	,	PUNCT
easat-3330	39	13	utilizing	utilize	VERB
easat-3330	39	14	management	management	NOUN
easat-3330	39	15	processes	process	NOUN
easat-3330	39	16	in	in	ADP
easat-3330	39	17	sports	sport	NOUN
easat-3330	39	18	communication	communication	NOUN
easat-3330	39	19	to	to	PART
easat-3330	39	20	mitigate	mitigate	VERB
easat-3330	39	21	communication	communication	NOUN
easat-3330	39	22	-	-	PUNCT
easat-3330	39	23	related	relate	VERB
easat-3330	39	24	risks	risk	NOUN
easat-3330	39	25	.	.	PUNCT
easat-3330	40	1	[	[	X
easat-3330	40	2	7	7	X
easat-3330	40	3	]	]	PUNCT
easat-3330	40	4	discussed	discuss	VERB
easat-3330	40	5	the	the	DET
easat-3330	40	6	current	current	ADJ
easat-3330	40	7	use	use	NOUN
easat-3330	40	8	of	of	ADP
easat-3330	40	9	storytelling	storytelle	VERB
easat-3330	40	10	techniques	technique	NOUN
easat-3330	40	11	and	and	CCONJ
easat-3330	40	12	the	the	DET
easat-3330	40	13	creation	creation	NOUN
easat-3330	40	14	of	of	ADP
easat-3330	40	15	interesting	interesting	ADJ
easat-3330	40	16	,	,	PUNCT
easat-3330	40	17	high	high	ADJ
easat-3330	40	18	-	-	PUNCT
easat-3330	40	19	quality	quality	NOUN
easat-3330	40	20	content	content	NOUN
easat-3330	40	21	,	,	PUNCT
easat-3330	40	22	communicated	communicate	VERB
easat-3330	40	23	through	through	ADP
easat-3330	40	24	various	various	ADJ
easat-3330	40	25	media	medium	NOUN
easat-3330	40	26	channels	channel	NOUN
easat-3330	40	27	to	to	PART
easat-3330	40	28	facilitate	facilitate	VERB
easat-3330	40	29	two	two	NUM
easat-3330	40	30	-	-	PUNCT
easat-3330	40	31	way	way	NOUN
easat-3330	40	32	communication	communication	NOUN
easat-3330	40	33	.	.	PUNCT
easat-3330	41	1	this	this	DET
easat-3330	41	2	approach	approach	NOUN
easat-3330	41	3	is	be	AUX
easat-3330	41	4	used	use	VERB
easat-3330	41	5	to	to	PART
easat-3330	41	6	measure	measure	VERB
easat-3330	41	7	the	the	DET
easat-3330	41	8	outcomes	outcome	NOUN
easat-3330	41	9	of	of	ADP
easat-3330	41	10	each	each	DET
easat-3330	41	11	instance	instance	NOUN
easat-3330	41	12	of	of	ADP
easat-3330	41	13	sports	sport	NOUN
easat-3330	41	14	communication	communication	NOUN
easat-3330	41	15	.	.	PUNCT
easat-3330	42	1	it	it	PRON
easat-3330	42	2	can	can	AUX
easat-3330	42	3	be	be	AUX
easat-3330	42	4	observed	observe	VERB
easat-3330	42	5	that	that	SCONJ
easat-3330	42	6	sports	sport	NOUN
easat-3330	42	7	communication	communication	NOUN
easat-3330	42	8	strategies	strategy	NOUN
easat-3330	42	9	place	place	VERB
easat-3330	42	10	importance	importance	NOUN
easat-3330	42	11	on	on	ADP
easat-3330	42	12	sports	sport	NOUN
easat-3330	42	13	marketing	marketing	NOUN
easat-3330	42	14	communication	communication	NOUN
easat-3330	42	15	as	as	ADP
easat-3330	42	16	a	a	DET
easat-3330	42	17	process	process	NOUN
easat-3330	42	18	used	use	VERB
easat-3330	42	19	to	to	PART
easat-3330	42	20	build	build	VERB
easat-3330	42	21	an	an	DET
easat-3330	42	22	image	image	NOUN
easat-3330	42	23	for	for	ADP
easat-3330	42	24	athletes	athlete	NOUN
easat-3330	42	25	,	,	PUNCT
easat-3330	42	26	sports	sport	NOUN
easat-3330	42	27	clubs	club	NOUN
easat-3330	42	28	,	,	PUNCT
easat-3330	42	29	or	or	CCONJ
easat-3330	42	30	sports	sport	NOUN
easat-3330	42	31	organizations	organization	NOUN
easat-3330	42	32	to	to	PART
easat-3330	42	33	attract	attract	VERB
easat-3330	42	34	attention	attention	NOUN
easat-3330	42	35	and	and	CCONJ
easat-3330	42	36	establish	establish	VERB
easat-3330	42	37	relationships	relationship	NOUN
easat-3330	42	38	with	with	ADP
easat-3330	42	39	target	target	NOUN
easat-3330	42	40	audiences	audience	NOUN
easat-3330	42	41	.	.	PUNCT
easat-3330	43	1	this	this	PRON
easat-3330	43	2	is	be	AUX
easat-3330	43	3	achieved	achieve	VERB
easat-3330	43	4	through	through	ADP
easat-3330	43	5	social	social	ADJ
easat-3330	43	6	media	medium	NOUN
easat-3330	43	7	communication	communication	NOUN
easat-3330	43	8	,	,	PUNCT
easat-3330	43	9	the	the	DET
easat-3330	43	10	use	use	NOUN
easat-3330	43	11	of	of	ADP
easat-3330	43	12	influencers	influencer	NOUN
easat-3330	43	13	,	,	PUNCT
easat-3330	43	14	and	and	CCONJ
easat-3330	43	15	organizing	organize	VERB
easat-3330	43	16	events	event	NOUN
easat-3330	43	17	and	and	CCONJ
easat-3330	43	18	sponsorships	sponsorship	NOUN
easat-3330	43	19	[	[	X
easat-3330	43	20	3	3	NUM
easat-3330	43	21	]	]	PUNCT
easat-3330	43	22	.	.	PUNCT
easat-3330	44	1	establishing	establish	VERB
easat-3330	44	2	partnerships	partnership	NOUN
easat-3330	44	3	emphasizes	emphasize	VERB
easat-3330	44	4	stakeholder	stakeholder	NOUN
easat-3330	44	5	support	support	NOUN
easat-3330	44	6	to	to	PART
easat-3330	44	7	create	create	VERB
easat-3330	44	8	strength	strength	NOUN
easat-3330	44	9	[	[	X
easat-3330	44	10	8	8	NUM
easat-3330	44	11	]	]	PUNCT
easat-3330	44	12	,	,	PUNCT
easat-3330	45	1	[	[	X
easat-3330	45	2	9	9	NUM
easat-3330	45	3	]	]	PUNCT
easat-3330	45	4	.	.	PUNCT
easat-3330	46	1	additionally	additionally	ADV
easat-3330	46	2	,	,	PUNCT
easat-3330	46	3	creating	create	VERB
easat-3330	46	4	engaging	engage	VERB
easat-3330	46	5	content	content	NOUN
easat-3330	46	6	reflects	reflect	VERB
easat-3330	46	7	emotional	emotional	ADJ
easat-3330	46	8	engagement	engagement	NOUN
easat-3330	46	9	with	with	ADP
easat-3330	46	10	media	medium	NOUN
easat-3330	46	11	content	content	NOUN
easat-3330	46	12	communicated	communicate	VERB
easat-3330	46	13	to	to	ADP
easat-3330	46	14	audiences	audience	NOUN
easat-3330	46	15	[	[	X
easat-3330	46	16	7	7	NUM
easat-3330	46	17	]	]	PUNCT
easat-3330	46	18	,	,	PUNCT
easat-3330	46	19	[	[	X
easat-3330	46	20	10	10	NUM
easat-3330	46	21	]	]	PUNCT
easat-3330	46	22	.	.	PUNCT
easat-3330	47	1	these	these	DET
easat-3330	47	2	approaches	approach	NOUN
easat-3330	47	3	are	be	AUX
easat-3330	47	4	supported	support	VERB
easat-3330	47	5	by	by	ADP
easat-3330	47	6	current	current	ADJ
easat-3330	47	7	research	research	NOUN
easat-3330	47	8	and	and	CCONJ
easat-3330	47	9	remain	remain	VERB
easat-3330	47	10	relevant	relevant	ADJ
easat-3330	47	11	.	.	PUNCT
easat-3330	48	1	3.2	3.2	NUM
easat-3330	48	2	.	.	PUNCT
easat-3330	49	1	concepts	concept	NOUN
easat-3330	49	2	related	relate	VERB
easat-3330	49	3	to	to	ADP
easat-3330	49	4	sports	sport	NOUN
easat-3330	49	5	image	image	NOUN
easat-3330	49	6	creation	creation	NOUN
easat-3330	49	7	sports	sport	NOUN
easat-3330	49	8	image	image	NOUN
easat-3330	49	9	creation	creation	NOUN
easat-3330	49	10	in	in	ADP
easat-3330	49	11	thailand	thailand	PROPN
easat-3330	49	12	can	can	AUX
easat-3330	49	13	be	be	AUX
easat-3330	49	14	described	describe	VERB
easat-3330	49	15	as	as	ADP
easat-3330	49	16	achievements	achievement	NOUN
easat-3330	49	17	in	in	ADP
easat-3330	49	18	sports	sport	NOUN
easat-3330	49	19	competitions	competition	NOUN
easat-3330	49	20	,	,	PUNCT
easat-3330	49	21	reflected	reflect	VERB
easat-3330	49	22	through	through	ADP
easat-3330	49	23	the	the	DET
easat-3330	49	24	number	number	NOUN
easat-3330	49	25	of	of	ADP
easat-3330	49	26	awards	award	NOUN
easat-3330	49	27	received	receive	VERB
easat-3330	49	28	at	at	ADP
easat-3330	49	29	national	national	ADJ
easat-3330	49	30	and	and	CCONJ
easat-3330	49	31	international	international	ADJ
easat-3330	49	32	levels	level	NOUN
easat-3330	49	33	.	.	PUNCT
easat-3330	50	1	this	this	DET
easat-3330	50	2	success	success	NOUN
easat-3330	50	3	stems	stem	VERB
easat-3330	50	4	from	from	ADP
easat-3330	50	5	the	the	DET
easat-3330	50	6	6114	6114	NUM
easat-3330	50	7	edelweiss	edelweiss	PROPN
easat-3330	50	8	applied	apply	VERB
easat-3330	50	9	science	science	NOUN
easat-3330	50	10	and	and	CCONJ
easat-3330	50	11	technology	technology	NOUN
easat-3330	50	12	issn	issn	PROPN
easat-3330	50	13	:	:	PUNCT
easat-3330	50	14	2576	2576	NUM
easat-3330	50	15	-	-	SYM
easat-3330	50	16	8484	8484	NUM
easat-3330	50	17	vol	vol	NOUN
easat-3330	50	18	.	.	PROPN
easat-3330	51	1	8	8	NUM
easat-3330	51	2	,	,	PUNCT
easat-3330	51	3	no	no	INTJ
easat-3330	51	4	.	.	NOUN
easat-3330	51	5	6	6	NUM
easat-3330	51	6	:	:	PUNCT
easat-3330	51	7	6112	6112	NUM
easat-3330	51	8	-	-	SYM
easat-3330	51	9	6122	6122	NUM
easat-3330	51	10	,	,	PUNCT
easat-3330	51	11	2024	2024	NUM
easat-3330	51	12	doi	doi	NOUN
easat-3330	51	13	:	:	PUNCT
easat-3330	51	14	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	51	15	©	©	NOUN
easat-3330	51	16	2024	2024	NUM
easat-3330	51	17	by	by	ADP
easat-3330	51	18	the	the	DET
easat-3330	51	19	author	author	NOUN
easat-3330	51	20	;	;	PUNCT
easat-3330	52	1	licensee	licensee	NOUN
easat-3330	52	2	learning	learning	NOUN
easat-3330	52	3	gate	gate	NOUN
easat-3330	52	4	ability	ability	NOUN
easat-3330	52	5	to	to	PART
easat-3330	52	6	host	host	VERB
easat-3330	52	7	sports	sport	NOUN
easat-3330	52	8	events	event	NOUN
easat-3330	52	9	at	at	ADP
easat-3330	52	10	various	various	ADJ
easat-3330	52	11	levels	level	NOUN
easat-3330	52	12	,	,	PUNCT
easat-3330	52	13	requiring	require	VERB
easat-3330	52	14	support	support	NOUN
easat-3330	52	15	from	from	ADP
easat-3330	52	16	both	both	CCONJ
easat-3330	52	17	the	the	DET
easat-3330	52	18	public	public	ADJ
easat-3330	52	19	and	and	CCONJ
easat-3330	52	20	private	private	ADJ
easat-3330	52	21	sectors	sector	NOUN
easat-3330	52	22	,	,	PUNCT
easat-3330	52	23	along	along	ADP
easat-3330	52	24	with	with	ADP
easat-3330	52	25	investments	investment	NOUN
easat-3330	52	26	and	and	CCONJ
easat-3330	52	27	budgets	budget	NOUN
easat-3330	52	28	for	for	ADP
easat-3330	52	29	sports	sport	NOUN
easat-3330	52	30	development	development	NOUN
easat-3330	52	31	.	.	PUNCT
easat-3330	53	1	private	private	ADJ
easat-3330	53	2	sector	sector	NOUN
easat-3330	53	3	support	support	NOUN
easat-3330	53	4	includes	include	VERB
easat-3330	53	5	sponsorship	sponsorship	NOUN
easat-3330	53	6	or	or	CCONJ
easat-3330	53	7	investment	investment	NOUN
easat-3330	53	8	in	in	ADP
easat-3330	53	9	sports	sport	NOUN
easat-3330	53	10	development	development	NOUN
easat-3330	53	11	projects	project	NOUN
easat-3330	53	12	.	.	PUNCT
easat-3330	54	1	sports	sport	NOUN
easat-3330	54	2	image	image	NOUN
easat-3330	54	3	creation	creation	NOUN
easat-3330	54	4	is	be	AUX
easat-3330	54	5	thus	thus	ADV
easat-3330	54	6	a	a	DET
easat-3330	54	7	process	process	NOUN
easat-3330	54	8	that	that	PRON
easat-3330	54	9	significantly	significantly	ADV
easat-3330	54	10	impacts	impact	VERB
easat-3330	54	11	public	public	ADJ
easat-3330	54	12	perception	perception	NOUN
easat-3330	54	13	,	,	PUNCT
easat-3330	54	14	building	build	VERB
easat-3330	54	15	awareness	awareness	NOUN
easat-3330	54	16	,	,	PUNCT
easat-3330	54	17	understanding	understanding	NOUN
easat-3330	54	18	,	,	PUNCT
easat-3330	54	19	and	and	CCONJ
easat-3330	54	20	a	a	DET
easat-3330	54	21	sense	sense	NOUN
easat-3330	54	22	of	of	ADP
easat-3330	54	23	belonging	belong	VERB
easat-3330	54	24	toward	toward	ADP
easat-3330	54	25	that	that	DET
easat-3330	54	26	particular	particular	ADJ
easat-3330	54	27	sport	sport	NOUN
easat-3330	54	28	[	[	X
easat-3330	54	29	11	11	NUM
easat-3330	54	30	]	]	PUNCT
easat-3330	54	31	.	.	PUNCT
easat-3330	55	1	[	[	X
easat-3330	55	2	12	12	NUM
easat-3330	55	3	]	]	PUNCT
easat-3330	55	4	described	describe	VERB
easat-3330	55	5	sports	sport	NOUN
easat-3330	55	6	image	image	NOUN
easat-3330	55	7	creation	creation	NOUN
easat-3330	55	8	as	as	ADP
easat-3330	55	9	the	the	DET
easat-3330	55	10	public	public	NOUN
easat-3330	55	11	’s	’s	PART
easat-3330	55	12	perception	perception	NOUN
easat-3330	55	13	and	and	CCONJ
easat-3330	55	14	attitude	attitude	NOUN
easat-3330	55	15	towards	towards	ADP
easat-3330	55	16	sports	sport	NOUN
easat-3330	55	17	,	,	PUNCT
easat-3330	55	18	recognizing	recognize	VERB
easat-3330	55	19	athletes	athlete	NOUN
easat-3330	55	20	'	'	PART
easat-3330	55	21	achievements	achievement	NOUN
easat-3330	55	22	and	and	CCONJ
easat-3330	55	23	images	image	NOUN
easat-3330	55	24	.	.	PUNCT
easat-3330	56	1	it	it	PRON
easat-3330	56	2	also	also	ADV
easat-3330	56	3	encompasses	encompass	VERB
easat-3330	56	4	public	public	ADJ
easat-3330	56	5	relations	relation	NOUN
easat-3330	56	6	and	and	CCONJ
easat-3330	56	7	media	medium	NOUN
easat-3330	56	8	coverage	coverage	NOUN
easat-3330	56	9	,	,	PUNCT
easat-3330	56	10	including	include	VERB
easat-3330	56	11	sports	sport	NOUN
easat-3330	56	12	news	news	NOUN
easat-3330	56	13	presentations	presentation	NOUN
easat-3330	56	14	in	in	ADP
easat-3330	56	15	domestic	domestic	ADJ
easat-3330	56	16	and	and	CCONJ
easat-3330	56	17	international	international	ADJ
easat-3330	56	18	media	medium	NOUN
easat-3330	56	19	,	,	PUNCT
easat-3330	56	20	and	and	CCONJ
easat-3330	56	21	the	the	DET
easat-3330	56	22	use	use	NOUN
easat-3330	56	23	of	of	ADP
easat-3330	56	24	social	social	ADJ
easat-3330	56	25	media	medium	NOUN
easat-3330	56	26	for	for	ADP
easat-3330	56	27	image	image	NOUN
easat-3330	56	28	building	building	NOUN
easat-3330	56	29	and	and	CCONJ
easat-3330	56	30	promoting	promote	VERB
easat-3330	56	31	sports	sport	NOUN
easat-3330	56	32	activities	activity	NOUN
easat-3330	56	33	.	.	PUNCT
easat-3330	57	1	[	[	X
easat-3330	57	2	13	13	NUM
easat-3330	57	3	]	]	PUNCT
easat-3330	57	4	added	add	VERB
easat-3330	57	5	to	to	ADP
easat-3330	57	6	this	this	DET
easat-3330	57	7	definition	definition	NOUN
easat-3330	57	8	by	by	ADP
easat-3330	57	9	emphasizing	emphasize	VERB
easat-3330	57	10	the	the	DET
easat-3330	57	11	professionalism	professionalism	NOUN
easat-3330	57	12	of	of	ADP
easat-3330	57	13	sports	sport	NOUN
easat-3330	57	14	personnel	personnel	NOUN
easat-3330	57	15	,	,	PUNCT
easat-3330	57	16	including	include	VERB
easat-3330	57	17	athletes	athlete	NOUN
easat-3330	57	18	,	,	PUNCT
easat-3330	57	19	sports	sport	NOUN
easat-3330	57	20	managers	manager	NOUN
easat-3330	57	21	,	,	PUNCT
easat-3330	57	22	or	or	CCONJ
easat-3330	57	23	coaches	coach	NOUN
easat-3330	57	24	.	.	PUNCT
easat-3330	58	1	[	[	X
easat-3330	58	2	14	14	NUM
easat-3330	58	3	]	]	PUNCT
easat-3330	58	4	note	note	NOUN
easat-3330	58	5	that	that	SCONJ
easat-3330	58	6	community	community	NOUN
easat-3330	58	7	involvement	involvement	NOUN
easat-3330	58	8	also	also	ADV
easat-3330	58	9	reflects	reflect	VERB
easat-3330	58	10	sports	sport	NOUN
easat-3330	58	11	image	image	NOUN
easat-3330	58	12	,	,	PUNCT
easat-3330	58	13	with	with	ADP
easat-3330	58	14	community	community	NOUN
easat-3330	58	15	participation	participation	NOUN
easat-3330	58	16	in	in	ADP
easat-3330	58	17	sports	sport	NOUN
easat-3330	58	18	and	and	CCONJ
easat-3330	58	19	exercise	exercise	NOUN
easat-3330	58	20	activities	activity	NOUN
easat-3330	58	21	seen	see	VERB
easat-3330	58	22	through	through	ADP
easat-3330	58	23	community	community	NOUN
easat-3330	58	24	-	-	PUNCT
easat-3330	58	25	focused	focus	VERB
easat-3330	58	26	sports	sport	NOUN
easat-3330	58	27	projects	project	NOUN
easat-3330	58	28	,	,	PUNCT
easat-3330	58	29	such	such	ADJ
easat-3330	58	30	as	as	ADP
easat-3330	58	31	marathons	marathon	NOUN
easat-3330	58	32	and	and	CCONJ
easat-3330	58	33	local	local	ADJ
easat-3330	58	34	sports	sport	NOUN
easat-3330	58	35	competitions	competition	NOUN
easat-3330	58	36	.	.	PUNCT
easat-3330	59	1	sports	sport	NOUN
easat-3330	59	2	image	image	NOUN
easat-3330	59	3	creation	creation	NOUN
easat-3330	59	4	also	also	ADV
easat-3330	59	5	involves	involve	VERB
easat-3330	59	6	the	the	DET
easat-3330	59	7	corporate	corporate	ADJ
easat-3330	59	8	social	social	ADJ
easat-3330	59	9	responsibility	responsibility	NOUN
easat-3330	59	10	of	of	ADP
easat-3330	59	11	sports	sport	NOUN
easat-3330	59	12	organizations	organization	NOUN
easat-3330	59	13	,	,	PUNCT
easat-3330	59	14	fostering	foster	VERB
easat-3330	59	15	awareness	awareness	NOUN
easat-3330	59	16	of	of	ADP
easat-3330	59	17	their	their	PRON
easat-3330	59	18	role	role	NOUN
easat-3330	59	19	within	within	ADP
easat-3330	59	20	the	the	DET
easat-3330	59	21	community	community	NOUN
easat-3330	59	22	through	through	ADP
easat-3330	59	23	sports	sport	NOUN
easat-3330	59	24	as	as	ADP
easat-3330	59	25	a	a	DET
easat-3330	59	26	medium	medium	NOUN
easat-3330	59	27	for	for	ADP
easat-3330	59	28	corporate	corporate	ADJ
easat-3330	59	29	social	social	ADJ
easat-3330	59	30	responsibility	responsibility	NOUN
easat-3330	59	31	.	.	PUNCT
easat-3330	60	1	this	this	PRON
easat-3330	60	2	includes	include	VERB
easat-3330	60	3	fostering	foster	VERB
easat-3330	60	4	positive	positive	ADJ
easat-3330	60	5	relationships	relationship	NOUN
easat-3330	60	6	between	between	ADP
easat-3330	60	7	sports	sport	NOUN
easat-3330	60	8	organizations	organization	NOUN
easat-3330	60	9	,	,	PUNCT
easat-3330	60	10	athletes	athlete	NOUN
easat-3330	60	11	,	,	PUNCT
easat-3330	60	12	and	and	CCONJ
easat-3330	60	13	communities	community	NOUN
easat-3330	60	14	,	,	PUNCT
easat-3330	60	15	which	which	PRON
easat-3330	60	16	not	not	PART
easat-3330	60	17	only	only	ADV
easat-3330	60	18	builds	build	VERB
easat-3330	60	19	a	a	DET
easat-3330	60	20	favorable	favorable	ADJ
easat-3330	60	21	image	image	NOUN
easat-3330	60	22	but	but	CCONJ
easat-3330	60	23	also	also	ADV
easat-3330	60	24	provides	provide	VERB
easat-3330	60	25	a	a	DET
easat-3330	60	26	means	means	NOUN
easat-3330	60	27	of	of	ADP
easat-3330	60	28	giving	give	VERB
easat-3330	60	29	back	back	ADP
easat-3330	60	30	to	to	ADP
easat-3330	60	31	and	and	CCONJ
easat-3330	60	32	assisting	assist	VERB
easat-3330	60	33	the	the	DET
easat-3330	60	34	community	community	NOUN
easat-3330	60	35	that	that	PRON
easat-3330	60	36	engages	engage	VERB
easat-3330	60	37	with	with	ADP
easat-3330	60	38	sports	sport	NOUN
easat-3330	60	39	media	medium	NOUN
easat-3330	60	40	.	.	PUNCT
easat-3330	61	1	utilizing	utilize	VERB
easat-3330	61	2	these	these	DET
easat-3330	61	3	indicators	indicator	NOUN
easat-3330	61	4	to	to	PART
easat-3330	61	5	assess	assess	VERB
easat-3330	61	6	and	and	CCONJ
easat-3330	61	7	improve	improve	VERB
easat-3330	61	8	sports	sport	NOUN
easat-3330	61	9	development	development	NOUN
easat-3330	61	10	in	in	ADP
easat-3330	61	11	thailand	thailand	PROPN
easat-3330	61	12	reflects	reflect	VERB
easat-3330	61	13	the	the	DET
easat-3330	61	14	sports	sport	NOUN
easat-3330	61	15	image	image	NOUN
easat-3330	61	16	creation	creation	NOUN
easat-3330	61	17	efforts	effort	NOUN
easat-3330	61	18	in	in	ADP
easat-3330	61	19	the	the	DET
easat-3330	61	20	country	country	NOUN
easat-3330	61	21	.	.	PUNCT
easat-3330	62	1	in	in	ADP
easat-3330	62	2	summary	summary	NOUN
easat-3330	62	3	,	,	PUNCT
easat-3330	62	4	sports	sport	NOUN
easat-3330	62	5	image	image	NOUN
easat-3330	62	6	creation	creation	NOUN
easat-3330	62	7	in	in	ADP
easat-3330	62	8	thailand	thailand	PROPN
easat-3330	62	9	can	can	AUX
easat-3330	62	10	be	be	AUX
easat-3330	62	11	characterized	characterize	VERB
easat-3330	62	12	by	by	ADP
easat-3330	62	13	professionalism	professionalism	NOUN
easat-3330	62	14	,	,	PUNCT
easat-3330	62	15	helping	help	VERB
easat-3330	62	16	athletes	athlete	NOUN
easat-3330	62	17	and	and	CCONJ
easat-3330	62	18	clubs	club	NOUN
easat-3330	62	19	achieve	achieve	VERB
easat-3330	62	20	success	success	NOUN
easat-3330	62	21	and	and	CCONJ
easat-3330	62	22	maintain	maintain	VERB
easat-3330	62	23	a	a	DET
easat-3330	62	24	positive	positive	ADJ
easat-3330	62	25	image	image	NOUN
easat-3330	62	26	over	over	ADP
easat-3330	62	27	the	the	DET
easat-3330	62	28	long	long	ADJ
easat-3330	62	29	term	term	NOUN
easat-3330	62	30	.	.	PUNCT
easat-3330	63	1	professionalism	professionalism	NOUN
easat-3330	63	2	covers	cover	VERB
easat-3330	63	3	aspects	aspect	NOUN
easat-3330	63	4	of	of	ADP
easat-3330	63	5	communication	communication	NOUN
easat-3330	63	6	,	,	PUNCT
easat-3330	63	7	representation	representation	NOUN
easat-3330	63	8	,	,	PUNCT
easat-3330	63	9	adaptability	adaptability	NOUN
easat-3330	63	10	,	,	PUNCT
easat-3330	63	11	continuous	continuous	ADJ
easat-3330	63	12	development	development	NOUN
easat-3330	63	13	,	,	PUNCT
easat-3330	63	14	and	and	CCONJ
easat-3330	63	15	exemplary	exemplary	ADJ
easat-3330	63	16	conduct	conduct	NOUN
easat-3330	63	17	.	.	PUNCT
easat-3330	64	1	corporate	corporate	ADJ
easat-3330	64	2	social	social	ADJ
easat-3330	64	3	responsibility	responsibility	NOUN
easat-3330	64	4	serves	serve	VERB
easat-3330	64	5	to	to	PART
easat-3330	64	6	strengthen	strengthen	VERB
easat-3330	64	7	relationships	relationship	NOUN
easat-3330	64	8	between	between	ADP
easat-3330	64	9	sports	sport	NOUN
easat-3330	64	10	organizations	organization	NOUN
easat-3330	64	11	,	,	PUNCT
easat-3330	64	12	athletes	athlete	NOUN
easat-3330	64	13	,	,	PUNCT
easat-3330	64	14	and	and	CCONJ
easat-3330	64	15	communities	community	NOUN
easat-3330	64	16	,	,	PUNCT
easat-3330	64	17	fostering	foster	VERB
easat-3330	64	18	a	a	DET
easat-3330	64	19	positive	positive	ADJ
easat-3330	64	20	image	image	NOUN
easat-3330	64	21	and	and	CCONJ
easat-3330	64	22	contributing	contribute	VERB
easat-3330	64	23	to	to	ADP
easat-3330	64	24	the	the	DET
easat-3330	64	25	well	well	ADV
easat-3330	64	26	-	-	PUNCT
easat-3330	64	27	being	being	NOUN
easat-3330	64	28	of	of	ADP
easat-3330	64	29	society	society	NOUN
easat-3330	64	30	engaged	engage	VERB
easat-3330	64	31	with	with	ADP
easat-3330	64	32	sports	sport	NOUN
easat-3330	64	33	media	medium	NOUN
easat-3330	64	34	.	.	PUNCT
easat-3330	65	1	community	community	NOUN
easat-3330	65	2	engagement	engagement	NOUN
easat-3330	65	3	builds	build	VERB
easat-3330	65	4	positive	positive	ADJ
easat-3330	65	5	relationships	relationship	NOUN
easat-3330	65	6	with	with	ADP
easat-3330	65	7	the	the	DET
easat-3330	65	8	community	community	NOUN
easat-3330	65	9	and	and	CCONJ
easat-3330	65	10	enhances	enhance	VERB
easat-3330	65	11	the	the	DET
easat-3330	65	12	credibility	credibility	NOUN
easat-3330	65	13	of	of	ADP
easat-3330	65	14	athletes	athlete	NOUN
easat-3330	65	15	,	,	PUNCT
easat-3330	65	16	sports	sport	NOUN
easat-3330	65	17	clubs	club	NOUN
easat-3330	65	18	,	,	PUNCT
easat-3330	65	19	or	or	CCONJ
easat-3330	65	20	sports	sport	NOUN
easat-3330	65	21	organizations	organization	NOUN
easat-3330	65	22	.	.	PUNCT
easat-3330	66	1	community	community	NOUN
easat-3330	66	2	involvement	involvement	NOUN
easat-3330	66	3	through	through	ADP
easat-3330	66	4	creating	create	VERB
easat-3330	66	5	valuable	valuable	ADJ
easat-3330	66	6	content	content	NOUN
easat-3330	66	7	,	,	PUNCT
easat-3330	66	8	raising	raise	VERB
easat-3330	66	9	awareness	awareness	NOUN
easat-3330	66	10	,	,	PUNCT
easat-3330	66	11	and	and	CCONJ
easat-3330	66	12	educating	educate	VERB
easat-3330	66	13	about	about	ADP
easat-3330	66	14	sports	sport	NOUN
easat-3330	66	15	is	be	AUX
easat-3330	66	16	used	use	VERB
easat-3330	66	17	as	as	ADP
easat-3330	66	18	an	an	DET
easat-3330	66	19	indicator	indicator	NOUN
easat-3330	66	20	of	of	ADP
easat-3330	66	21	suitable	suitable	ADJ
easat-3330	66	22	sports	sport	NOUN
easat-3330	66	23	image	image	NOUN
easat-3330	66	24	creation	creation	NOUN
easat-3330	66	25	in	in	ADP
easat-3330	66	26	this	this	DET
easat-3330	66	27	research	research	NOUN
easat-3330	66	28	.	.	PUNCT
easat-3330	67	1	3.3	3.3	NUM
easat-3330	67	2	.	.	PUNCT
easat-3330	68	1	concepts	concept	NOUN
easat-3330	68	2	related	relate	VERB
easat-3330	68	3	to	to	ADP
easat-3330	68	4	sports	sport	NOUN
easat-3330	68	5	communication	communication	NOUN
easat-3330	68	6	performance	performance	NOUN
easat-3330	68	7	scholars	scholar	NOUN
easat-3330	68	8	have	have	AUX
easat-3330	68	9	described	describe	VERB
easat-3330	68	10	sports	sport	NOUN
easat-3330	68	11	communication	communication	NOUN
easat-3330	68	12	performance	performance	NOUN
easat-3330	68	13	in	in	ADP
easat-3330	68	14	various	various	ADJ
easat-3330	68	15	aspects	aspect	NOUN
easat-3330	68	16	,	,	PUNCT
easat-3330	68	17	including	include	VERB
easat-3330	68	18	building	build	VERB
easat-3330	68	19	relationships	relationship	NOUN
easat-3330	68	20	between	between	ADP
easat-3330	68	21	sports	sport	NOUN
easat-3330	68	22	organizations	organization	NOUN
easat-3330	68	23	and	and	CCONJ
easat-3330	68	24	sports	sport	NOUN
easat-3330	68	25	audiences	audience	NOUN
easat-3330	68	26	,	,	PUNCT
easat-3330	68	27	emphasizing	emphasize	VERB
easat-3330	68	28	the	the	DET
easat-3330	68	29	importance	importance	NOUN
easat-3330	68	30	of	of	ADP
easat-3330	68	31	creating	create	VERB
easat-3330	68	32	trends	trend	NOUN
easat-3330	68	33	driven	drive	VERB
easat-3330	68	34	by	by	ADP
easat-3330	68	35	sports	sport	NOUN
easat-3330	68	36	communication	communication	NOUN
easat-3330	68	37	mechanisms	mechanism	NOUN
easat-3330	68	38	.	.	PUNCT
easat-3330	69	1	it	it	PRON
easat-3330	69	2	further	far	ADV
easat-3330	69	3	emphasizes	emphasize	VERB
easat-3330	69	4	establishing	establish	VERB
easat-3330	69	5	a	a	DET
easat-3330	69	6	positive	positive	ADJ
easat-3330	69	7	image	image	NOUN
easat-3330	69	8	with	with	ADP
easat-3330	69	9	the	the	DET
easat-3330	69	10	community	community	NOUN
easat-3330	69	11	and	and	CCONJ
easat-3330	69	12	stakeholders	stakeholder	NOUN
easat-3330	69	13	involved	involve	VERB
easat-3330	69	14	with	with	ADP
easat-3330	69	15	sports	sport	NOUN
easat-3330	69	16	organizations	organization	NOUN
easat-3330	69	17	,	,	PUNCT
easat-3330	69	18	ensuring	ensure	VERB
easat-3330	69	19	that	that	SCONJ
easat-3330	69	20	communication	communication	NOUN
easat-3330	69	21	is	be	AUX
easat-3330	69	22	accurate	accurate	ADJ
easat-3330	69	23	and	and	CCONJ
easat-3330	69	24	unbiased	unbiased	ADJ
easat-3330	69	25	.	.	PUNCT
easat-3330	70	1	according	accord	VERB
easat-3330	70	2	to	to	ADP
easat-3330	70	3	[	[	X
easat-3330	70	4	15	15	NUM
easat-3330	70	5	]	]	PUNCT
easat-3330	70	6	,	,	PUNCT
easat-3330	70	7	sports	sport	NOUN
easat-3330	70	8	communication	communication	NOUN
easat-3330	70	9	should	should	AUX
easat-3330	70	10	also	also	ADV
easat-3330	70	11	effectively	effectively	ADV
easat-3330	70	12	transmit	transmit	VERB
easat-3330	70	13	sports	sport	NOUN
easat-3330	70	14	knowledge	knowledge	NOUN
easat-3330	70	15	that	that	PRON
easat-3330	70	16	is	be	AUX
easat-3330	70	17	accurately	accurately	ADV
easat-3330	70	18	filtered	filter	VERB
easat-3330	70	19	and	and	CCONJ
easat-3330	70	20	understood	understand	VERB
easat-3330	70	21	by	by	ADP
easat-3330	70	22	the	the	DET
easat-3330	70	23	media	medium	NOUN
easat-3330	70	24	.	.	PUNCT
easat-3330	71	1	[	[	X
easat-3330	71	2	16	16	NUM
easat-3330	71	3	]	]	PUNCT
easat-3330	71	4	highlight	highlight	VERB
easat-3330	71	5	that	that	SCONJ
easat-3330	71	6	sports	sport	NOUN
easat-3330	71	7	communication	communication	NOUN
easat-3330	71	8	must	must	AUX
easat-3330	71	9	convey	convey	VERB
easat-3330	71	10	information	information	NOUN
easat-3330	71	11	swiftly	swiftly	ADV
easat-3330	71	12	and	and	CCONJ
easat-3330	71	13	be	be	AUX
easat-3330	71	14	responsive	responsive	ADJ
easat-3330	71	15	to	to	ADP
easat-3330	71	16	changes	change	NOUN
easat-3330	71	17	in	in	ADP
easat-3330	71	18	current	current	ADJ
easat-3330	71	19	circumstances	circumstance	NOUN
easat-3330	71	20	.	.	PUNCT
easat-3330	72	1	the	the	DET
easat-3330	72	2	concept	concept	NOUN
easat-3330	72	3	of	of	ADP
easat-3330	72	4	sports	sport	NOUN
easat-3330	72	5	communication	communication	NOUN
easat-3330	72	6	performance	performance	NOUN
easat-3330	72	7	in	in	ADP
easat-3330	72	8	thailand	thailand	PROPN
easat-3330	72	9	emphasizes	emphasize	VERB
easat-3330	72	10	the	the	DET
easat-3330	72	11	importance	importance	NOUN
easat-3330	72	12	of	of	ADP
easat-3330	72	13	creating	create	VERB
easat-3330	72	14	knowledge	knowledge	NOUN
easat-3330	72	15	and	and	CCONJ
easat-3330	72	16	understanding	understanding	NOUN
easat-3330	72	17	in	in	ADP
easat-3330	72	18	information	information	NOUN
easat-3330	72	19	dissemination	dissemination	NOUN
easat-3330	72	20	.	.	PUNCT
easat-3330	73	1	this	this	DET
easat-3330	73	2	approach	approach	NOUN
easat-3330	73	3	involves	involve	VERB
easat-3330	73	4	conveying	convey	VERB
easat-3330	73	5	information	information	NOUN
easat-3330	73	6	that	that	PRON
easat-3330	73	7	is	be	AUX
easat-3330	73	8	generated	generate	VERB
easat-3330	73	9	with	with	ADP
easat-3330	73	10	a	a	DET
easat-3330	73	11	deep	deep	ADJ
easat-3330	73	12	understanding	understanding	NOUN
easat-3330	73	13	of	of	ADP
easat-3330	73	14	mass	mass	ADJ
easat-3330	73	15	communication	communication	NOUN
easat-3330	73	16	,	,	PUNCT
easat-3330	73	17	ensuring	ensure	VERB
easat-3330	73	18	it	it	PRON
easat-3330	73	19	is	be	AUX
easat-3330	73	20	filtered	filter	VERB
easat-3330	73	21	accurately	accurately	ADV
easat-3330	73	22	and	and	CCONJ
easat-3330	73	23	clearly	clearly	ADV
easat-3330	74	1	[	[	X
easat-3330	74	2	17	17	NUM
easat-3330	74	3	]	]	PUNCT
easat-3330	74	4	.	.	PUNCT
easat-3330	75	1	the	the	DET
easat-3330	75	2	data	datum	NOUN
easat-3330	75	3	must	must	AUX
easat-3330	75	4	be	be	AUX
easat-3330	75	5	precise	precise	ADJ
easat-3330	75	6	to	to	PART
easat-3330	75	7	reflect	reflect	VERB
easat-3330	75	8	effective	effective	ADJ
easat-3330	75	9	,	,	PUNCT
easat-3330	75	10	reliable	reliable	ADJ
easat-3330	75	11	communication	communication	NOUN
easat-3330	75	12	performance	performance	NOUN
easat-3330	75	13	and	and	CCONJ
easat-3330	75	14	to	to	PART
easat-3330	75	15	demonstrate	demonstrate	VERB
easat-3330	75	16	credible	credible	ADJ
easat-3330	75	17	sources	source	NOUN
easat-3330	75	18	[	[	X
easat-3330	75	19	18	18	NUM
easat-3330	75	20	]	]	PUNCT
easat-3330	75	21	.	.	PUNCT
easat-3330	76	1	furthermore	furthermore	ADV
easat-3330	76	2	,	,	PUNCT
easat-3330	76	3	public	public	ADJ
easat-3330	76	4	dissemination	dissemination	NOUN
easat-3330	76	5	must	must	AUX
easat-3330	76	6	be	be	AUX
easat-3330	76	7	considered	consider	VERB
easat-3330	76	8	,	,	PUNCT
easat-3330	76	9	with	with	ADP
easat-3330	76	10	an	an	DET
easat-3330	76	11	emphasis	emphasis	NOUN
easat-3330	76	12	on	on	ADP
easat-3330	76	13	reaching	reach	VERB
easat-3330	76	14	audiences	audience	NOUN
easat-3330	76	15	effectively	effectively	ADV
easat-3330	76	16	,	,	PUNCT
easat-3330	76	17	delivering	deliver	VERB
easat-3330	76	18	timely	timely	ADJ
easat-3330	76	19	and	and	CCONJ
easat-3330	76	20	relevant	relevant	ADJ
easat-3330	76	21	information	information	NOUN
easat-3330	76	22	to	to	ADP
easat-3330	76	23	the	the	DET
easat-3330	76	24	public	public	NOUN
easat-3330	76	25	that	that	PRON
easat-3330	76	26	responds	respond	VERB
easat-3330	76	27	swiftly	swiftly	ADV
easat-3330	76	28	to	to	ADP
easat-3330	76	29	current	current	ADJ
easat-3330	76	30	events	event	NOUN
easat-3330	76	31	[	[	X
easat-3330	76	32	17	17	NUM
easat-3330	76	33	]	]	SYM
easat-3330	76	34	.	.	PUNCT
easat-3330	77	1	4	4	X
easat-3330	77	2	.	.	X
easat-3330	77	3	methodology	methodology	NOUN
easat-3330	77	4	this	this	DET
easat-3330	77	5	research	research	NOUN
easat-3330	77	6	utilized	utilize	VERB
easat-3330	77	7	a	a	DET
easat-3330	77	8	mixed	mixed	ADJ
easat-3330	77	9	-	-	PUNCT
easat-3330	77	10	methods	method	NOUN
easat-3330	77	11	approach	approach	NOUN
easat-3330	77	12	,	,	PUNCT
easat-3330	77	13	integrating	integrate	VERB
easat-3330	77	14	both	both	CCONJ
easat-3330	77	15	quantitative	quantitative	ADJ
easat-3330	77	16	and	and	CCONJ
easat-3330	77	17	qualitative	qualitative	ADJ
easat-3330	77	18	research	research	NOUN
easat-3330	77	19	methodologies	methodology	NOUN
easat-3330	77	20	.	.	PUNCT
easat-3330	78	1	primarily	primarily	ADV
easat-3330	78	2	,	,	PUNCT
easat-3330	78	3	quantitative	quantitative	ADJ
easat-3330	78	4	methods	method	NOUN
easat-3330	78	5	are	be	AUX
easat-3330	78	6	used	use	VERB
easat-3330	78	7	,	,	PUNCT
easat-3330	78	8	with	with	ADP
easat-3330	78	9	qualitative	qualitative	ADJ
easat-3330	78	10	methods	method	NOUN
easat-3330	78	11	added	add	VERB
easat-3330	78	12	to	to	PART
easat-3330	78	13	further	far	ADV
easat-3330	78	14	clarify	clarify	VERB
easat-3330	78	15	and	and	CCONJ
easat-3330	78	16	validate	validate	VERB
easat-3330	78	17	the	the	DET
easat-3330	78	18	quantitative	quantitative	ADJ
easat-3330	78	19	findings	finding	NOUN
easat-3330	78	20	[	[	X
easat-3330	78	21	19	19	NUM
easat-3330	78	22	]	]	PUNCT
easat-3330	78	23	.	.	PUNCT
easat-3330	79	1	the	the	DET
easat-3330	79	2	study	study	NOUN
easat-3330	79	3	is	be	AUX
easat-3330	79	4	descriptive	descriptive	ADJ
easat-3330	79	5	research	research	NOUN
easat-3330	79	6	and	and	CCONJ
easat-3330	79	7	focuses	focus	VERB
easat-3330	79	8	on	on	ADP
easat-3330	79	9	mass	mass	ADJ
easat-3330	79	10	communication	communication	NOUN
easat-3330	79	11	organizations	organization	NOUN
easat-3330	79	12	engaged	engage	VERB
easat-3330	79	13	in	in	ADP
easat-3330	79	14	sports	sport	NOUN
easat-3330	79	15	communication	communication	NOUN
easat-3330	79	16	activities	activity	NOUN
easat-3330	79	17	in	in	ADP
easat-3330	79	18	thailand	thailand	PROPN
easat-3330	79	19	as	as	ADP
easat-3330	79	20	units	unit	NOUN
easat-3330	79	21	of	of	ADP
easat-3330	79	22	analysis	analysis	NOUN
easat-3330	79	23	,	,	PUNCT
easat-3330	79	24	employing	employ	VERB
easat-3330	79	25	specific	specific	ADJ
easat-3330	79	26	research	research	NOUN
easat-3330	79	27	methodologies	methodology	NOUN
easat-3330	79	28	to	to	PART
easat-3330	79	29	conduct	conduct	VERB
easat-3330	79	30	the	the	DET
easat-3330	79	31	study	study	NOUN
easat-3330	79	32	.	.	PUNCT
easat-3330	80	1	6115	6115	NUM
easat-3330	80	2	edelweiss	edelweiss	PROPN
easat-3330	80	3	applied	apply	VERB
easat-3330	80	4	science	science	NOUN
easat-3330	80	5	and	and	CCONJ
easat-3330	80	6	technology	technology	NOUN
easat-3330	80	7	issn	issn	PROPN
easat-3330	80	8	:	:	PUNCT
easat-3330	80	9	2576	2576	NUM
easat-3330	80	10	-	-	SYM
easat-3330	80	11	8484	8484	NUM
easat-3330	80	12	vol	vol	NOUN
easat-3330	80	13	.	.	PROPN
easat-3330	80	14	8	8	NUM
easat-3330	80	15	,	,	PUNCT
easat-3330	80	16	no	no	INTJ
easat-3330	80	17	.	.	NOUN
easat-3330	80	18	6	6	NUM
easat-3330	80	19	:	:	PUNCT
easat-3330	80	20	6112	6112	NUM
easat-3330	80	21	-	-	SYM
easat-3330	80	22	6122	6122	NUM
easat-3330	80	23	,	,	PUNCT
easat-3330	80	24	2024	2024	NUM
easat-3330	80	25	doi	doi	NOUN
easat-3330	80	26	:	:	PUNCT
easat-3330	80	27	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	80	28	©	©	NOUN
easat-3330	80	29	2024	2024	NUM
easat-3330	80	30	by	by	ADP
easat-3330	80	31	the	the	DET
easat-3330	80	32	author	author	NOUN
easat-3330	80	33	;	;	PUNCT
easat-3330	80	34	licensee	licensee	PROPN
easat-3330	80	35	learning	learning	NOUN
easat-3330	80	36	gate	gate	NOUN
easat-3330	80	37	this	this	DET
easat-3330	80	38	research	research	NOUN
easat-3330	80	39	follows	follow	VERB
easat-3330	80	40	a	a	DET
easat-3330	80	41	four	four	NUM
easat-3330	80	42	-	-	PUNCT
easat-3330	80	43	step	step	NOUN
easat-3330	80	44	process	process	NOUN
easat-3330	80	45	,	,	PUNCT
easat-3330	80	46	which	which	PRON
easat-3330	80	47	includes	include	VERB
easat-3330	80	48	the	the	DET
easat-3330	80	49	following	follow	VERB
easat-3330	80	50	stages	stage	NOUN
easat-3330	80	51	:	:	PUNCT
easat-3330	80	52	step	step	NOUN
easat-3330	80	53	1	1	NUM
easat-3330	80	54	:	:	PUNCT
easat-3330	80	55	study	study	NOUN
easat-3330	80	56	concepts	concept	NOUN
easat-3330	80	57	and	and	CCONJ
easat-3330	80	58	theories	theory	NOUN
easat-3330	80	59	to	to	PART
easat-3330	80	60	establish	establish	VERB
easat-3330	80	61	the	the	DET
easat-3330	80	62	research	research	NOUN
easat-3330	80	63	framework	framework	NOUN
easat-3330	80	64	by	by	ADP
easat-3330	80	65	summarizing	summarize	VERB
easat-3330	80	66	relevant	relevant	ADJ
easat-3330	80	67	concepts	concept	NOUN
easat-3330	80	68	,	,	PUNCT
easat-3330	80	69	theories	theory	NOUN
easat-3330	80	70	,	,	PUNCT
easat-3330	80	71	and	and	CCONJ
easat-3330	80	72	related	related	ADJ
easat-3330	80	73	research	research	NOUN
easat-3330	80	74	,	,	PUNCT
easat-3330	80	75	aiming	aim	VERB
easat-3330	80	76	to	to	PART
easat-3330	80	77	define	define	VERB
easat-3330	80	78	the	the	DET
easat-3330	80	79	conceptual	conceptual	ADJ
easat-3330	80	80	framework	framework	NOUN
easat-3330	80	81	and	and	CCONJ
easat-3330	80	82	variables	variable	NOUN
easat-3330	80	83	for	for	ADP
easat-3330	80	84	this	this	DET
easat-3330	80	85	study	study	NOUN
easat-3330	80	86	.	.	PUNCT
easat-3330	81	1	step	step	NOUN
easat-3330	81	2	2	2	NUM
easat-3330	81	3	:	:	PUNCT
easat-3330	81	4	conduct	conduct	VERB
easat-3330	81	5	quantitative	quantitative	ADJ
easat-3330	81	6	research	research	NOUN
easat-3330	81	7	,	,	PUNCT
easat-3330	81	8	starting	start	VERB
easat-3330	81	9	with	with	ADP
easat-3330	81	10	the	the	DET
easat-3330	81	11	development	development	NOUN
easat-3330	81	12	of	of	ADP
easat-3330	81	13	research	research	NOUN
easat-3330	81	14	instruments	instrument	NOUN
easat-3330	81	15	.	.	PUNCT
easat-3330	82	1	a	a	DET
easat-3330	82	2	questionnaire	questionnaire	NOUN
easat-3330	82	3	was	be	AUX
easat-3330	82	4	created	create	VERB
easat-3330	82	5	and	and	CCONJ
easat-3330	82	6	refined	refine	VERB
easat-3330	82	7	based	base	VERB
easat-3330	82	8	on	on	ADP
easat-3330	82	9	concepts	concept	NOUN
easat-3330	82	10	,	,	PUNCT
easat-3330	82	11	theories	theory	NOUN
easat-3330	82	12	,	,	PUNCT
easat-3330	82	13	and	and	CCONJ
easat-3330	82	14	literature	literature	NOUN
easat-3330	82	15	related	relate	VERB
easat-3330	82	16	to	to	ADP
easat-3330	82	17	sports	sport	NOUN
easat-3330	82	18	communication	communication	NOUN
easat-3330	82	19	strategies	strategy	NOUN
easat-3330	82	20	,	,	PUNCT
easat-3330	82	21	sports	sport	NOUN
easat-3330	82	22	image	image	NOUN
easat-3330	82	23	creation	creation	NOUN
easat-3330	82	24	,	,	PUNCT
easat-3330	82	25	and	and	CCONJ
easat-3330	82	26	sports	sport	NOUN
easat-3330	82	27	communication	communication	NOUN
easat-3330	82	28	performance	performance	NOUN
easat-3330	82	29	.	.	PUNCT
easat-3330	83	1	relevant	relevant	ADJ
easat-3330	83	2	data	datum	NOUN
easat-3330	83	3	and	and	CCONJ
easat-3330	83	4	variables	variable	NOUN
easat-3330	83	5	were	be	AUX
easat-3330	83	6	compiled	compile	VERB
easat-3330	83	7	to	to	PART
easat-3330	83	8	construct	construct	VERB
easat-3330	83	9	the	the	DET
easat-3330	83	10	questionnaire	questionnaire	NOUN
easat-3330	83	11	according	accord	VERB
easat-3330	83	12	to	to	ADP
easat-3330	83	13	the	the	DET
easat-3330	83	14	research	research	NOUN
easat-3330	83	15	framework	framework	NOUN
easat-3330	83	16	.	.	PUNCT
easat-3330	84	1	the	the	DET
easat-3330	84	2	instrument	instrument	NOUN
easat-3330	84	3	was	be	AUX
easat-3330	84	4	then	then	ADV
easat-3330	84	5	assessed	assess	VERB
easat-3330	84	6	for	for	ADP
easat-3330	84	7	content	content	NOUN
easat-3330	84	8	validity	validity	NOUN
easat-3330	84	9	,	,	PUNCT
easat-3330	84	10	and	and	CCONJ
easat-3330	84	11	the	the	DET
easat-3330	84	12	item	item	NOUN
easat-3330	84	13	of	of	ADP
easat-3330	84	14	objective	objective	ADJ
easat-3330	84	15	congruence	congruence	NOUN
easat-3330	84	16	(	(	PUNCT
easat-3330	84	17	ioc	ioc	PROPN
easat-3330	84	18	)	)	PUNCT
easat-3330	84	19	index	index	NOUN
easat-3330	84	20	was	be	AUX
easat-3330	84	21	calculated	calculate	VERB
easat-3330	84	22	to	to	PART
easat-3330	84	23	ensure	ensure	VERB
easat-3330	84	24	alignment	alignment	NOUN
easat-3330	84	25	,	,	PUNCT
easat-3330	84	26	followed	follow	VERB
easat-3330	84	27	by	by	ADP
easat-3330	84	28	adjustments	adjustment	NOUN
easat-3330	84	29	based	base	VERB
easat-3330	84	30	on	on	ADP
easat-3330	84	31	feedback	feedback	NOUN
easat-3330	84	32	.	.	PUNCT
easat-3330	85	1	the	the	DET
easat-3330	85	2	tool	tool	NOUN
easat-3330	85	3	was	be	AUX
easat-3330	85	4	piloted	pilot	VERB
easat-3330	85	5	with	with	ADP
easat-3330	85	6	30	30	NUM
easat-3330	85	7	individuals	individual	NOUN
easat-3330	85	8	outside	outside	ADP
easat-3330	85	9	the	the	DET
easat-3330	85	10	sample	sample	NOUN
easat-3330	85	11	group	group	NOUN
easat-3330	85	12	.	.	PUNCT
easat-3330	86	1	reliability	reliability	NOUN
easat-3330	86	2	was	be	AUX
easat-3330	86	3	tested	test	VERB
easat-3330	86	4	using	use	VERB
easat-3330	86	5	cronbach	cronbach	NOUN
easat-3330	86	6	's	's	PART
easat-3330	86	7	alpha	alpha	ADJ
easat-3330	86	8	coefficient	coefficient	NOUN
easat-3330	87	1	[	[	X
easat-3330	87	2	20	20	NUM
easat-3330	87	3	]	]	PUNCT
easat-3330	87	4	,	,	PUNCT
easat-3330	87	5	requiring	require	VERB
easat-3330	87	6	a	a	DET
easat-3330	87	7	value	value	NOUN
easat-3330	87	8	of	of	ADP
easat-3330	87	9	0.770	0.770	NUM
easat-3330	87	10	or	or	CCONJ
easat-3330	87	11	higher	high	ADJ
easat-3330	87	12	to	to	PART
easat-3330	87	13	be	be	AUX
easat-3330	87	14	considered	consider	VERB
easat-3330	87	15	reliable	reliable	ADJ
easat-3330	87	16	and	and	CCONJ
easat-3330	87	17	acceptable	acceptable	ADJ
easat-3330	87	18	.	.	PUNCT
easat-3330	88	1	when	when	SCONJ
easat-3330	88	2	the	the	DET
easat-3330	88	3	instrument	instrument	NOUN
easat-3330	88	4	passed	pass	VERB
easat-3330	88	5	quality	quality	NOUN
easat-3330	88	6	assurance	assurance	NOUN
easat-3330	88	7	,	,	PUNCT
easat-3330	88	8	data	datum	NOUN
easat-3330	88	9	collection	collection	NOUN
easat-3330	88	10	commenced	commence	VERB
easat-3330	88	11	.	.	PUNCT
easat-3330	89	1	upon	upon	SCONJ
easat-3330	89	2	receiving	receive	VERB
easat-3330	89	3	completed	complete	VERB
easat-3330	89	4	questionnaires	questionnaire	NOUN
easat-3330	89	5	,	,	PUNCT
easat-3330	89	6	the	the	DET
easat-3330	89	7	researcher	researcher	NOUN
easat-3330	89	8	checked	check	VERB
easat-3330	89	9	for	for	ADP
easat-3330	89	10	completeness	completeness	NOUN
easat-3330	89	11	and	and	CCONJ
easat-3330	89	12	proceeded	proceed	VERB
easat-3330	89	13	with	with	ADP
easat-3330	89	14	quantitative	quantitative	ADJ
easat-3330	89	15	data	datum	NOUN
easat-3330	89	16	analysis	analysis	NOUN
easat-3330	89	17	.	.	PUNCT
easat-3330	90	1	step	step	NOUN
easat-3330	90	2	3	3	NUM
easat-3330	90	3	:	:	PUNCT
easat-3330	90	4	conduct	conduct	VERB
easat-3330	90	5	qualitative	qualitative	ADJ
easat-3330	90	6	research	research	NOUN
easat-3330	90	7	using	use	VERB
easat-3330	90	8	a	a	DET
easat-3330	90	9	phenomenological	phenomenological	ADJ
easat-3330	90	10	approach	approach	NOUN
easat-3330	90	11	with	with	ADP
easat-3330	90	12	in	in	ADP
easat-3330	90	13	-	-	PUNCT
easat-3330	90	14	depth	depth	NOUN
easat-3330	90	15	interviews	interview	NOUN
easat-3330	90	16	involving	involve	VERB
easat-3330	90	17	the	the	DET
easat-3330	90	18	executive	executive	ADJ
easat-3330	90	19	committee	committee	NOUN
easat-3330	90	20	of	of	ADP
easat-3330	90	21	the	the	DET
easat-3330	90	22	thai	thai	PROPN
easat-3330	90	23	journalists	journalists	PROPN
easat-3330	90	24	association	association	PROPN
easat-3330	90	25	,	,	PUNCT
easat-3330	90	26	who	who	PRON
easat-3330	90	27	supervise	supervise	VERB
easat-3330	90	28	sports	sport	NOUN
easat-3330	90	29	media	medium	NOUN
easat-3330	90	30	members	member	NOUN
easat-3330	90	31	.	.	PUNCT
easat-3330	91	1	the	the	DET
easat-3330	91	2	selection	selection	NOUN
easat-3330	91	3	criteria	criterion	NOUN
easat-3330	91	4	included	include	VERB
easat-3330	91	5	their	their	PRON
easat-3330	91	6	roles	role	NOUN
easat-3330	91	7	within	within	ADP
easat-3330	91	8	the	the	DET
easat-3330	91	9	association	association	NOUN
easat-3330	91	10	,	,	PUNCT
easat-3330	91	11	experience	experience	NOUN
easat-3330	91	12	in	in	ADP
easat-3330	91	13	the	the	DET
easat-3330	91	14	sports	sport	NOUN
easat-3330	91	15	communication	communication	NOUN
easat-3330	91	16	industry	industry	NOUN
easat-3330	91	17	,	,	PUNCT
easat-3330	91	18	and	and	CCONJ
easat-3330	91	19	academic	academic	ADJ
easat-3330	91	20	expertise	expertise	NOUN
easat-3330	91	21	in	in	ADP
easat-3330	91	22	sports	sport	NOUN
easat-3330	91	23	communication	communication	NOUN
easat-3330	91	24	.	.	PUNCT
easat-3330	92	1	criteria	criterion	NOUN
easat-3330	92	2	for	for	ADP
easat-3330	92	3	selection	selection	NOUN
easat-3330	92	4	also	also	ADV
easat-3330	92	5	considered	consider	VERB
easat-3330	92	6	experience	experience	NOUN
easat-3330	92	7	in	in	ADP
easat-3330	92	8	sports	sport	NOUN
easat-3330	92	9	communication	communication	NOUN
easat-3330	92	10	and	and	CCONJ
easat-3330	92	11	scholarly	scholarly	ADJ
easat-3330	92	12	contributions	contribution	NOUN
easat-3330	92	13	in	in	ADP
easat-3330	92	14	the	the	DET
easat-3330	92	15	field	field	NOUN
easat-3330	92	16	to	to	PART
easat-3330	92	17	ensure	ensure	VERB
easat-3330	92	18	accuracy	accuracy	NOUN
easat-3330	92	19	and	and	CCONJ
easat-3330	92	20	diversity	diversity	NOUN
easat-3330	92	21	of	of	ADP
easat-3330	92	22	information	information	NOUN
easat-3330	92	23	.	.	PUNCT
easat-3330	93	1	the	the	DET
easat-3330	93	2	process	process	NOUN
easat-3330	93	3	involved	involve	VERB
easat-3330	93	4	creating	create	VERB
easat-3330	93	5	a	a	DET
easat-3330	93	6	semi	semi	ADJ
easat-3330	93	7	-	-	ADJ
easat-3330	93	8	structured	structured	ADJ
easat-3330	93	9	interview	interview	NOUN
easat-3330	93	10	format	format	NOUN
easat-3330	93	11	,	,	PUNCT
easat-3330	93	12	validating	validate	VERB
easat-3330	93	13	the	the	DET
easat-3330	93	14	interview	interview	NOUN
easat-3330	93	15	’s	’s	PART
easat-3330	93	16	quality	quality	NOUN
easat-3330	93	17	,	,	PUNCT
easat-3330	93	18	conducting	conduct	VERB
easat-3330	93	19	in	in	ADP
easat-3330	93	20	-	-	PUNCT
easat-3330	93	21	depth	depth	NOUN
easat-3330	93	22	interviews	interview	NOUN
easat-3330	93	23	,	,	PUNCT
easat-3330	93	24	and	and	CCONJ
easat-3330	93	25	analyzing	analyze	VERB
easat-3330	93	26	qualitative	qualitative	ADJ
easat-3330	93	27	results	result	NOUN
easat-3330	93	28	.	.	PUNCT
easat-3330	94	1	after	after	SCONJ
easat-3330	94	2	the	the	DET
easat-3330	94	3	in	in	ADP
easat-3330	94	4	-	-	PUNCT
easat-3330	94	5	depth	depth	NOUN
easat-3330	94	6	interviews	interview	NOUN
easat-3330	94	7	concluded	conclude	VERB
easat-3330	94	8	,	,	PUNCT
easat-3330	94	9	the	the	DET
easat-3330	94	10	researcher	researcher	NOUN
easat-3330	94	11	validated	validate	VERB
easat-3330	94	12	the	the	DET
easat-3330	94	13	data	datum	NOUN
easat-3330	94	14	by	by	ADP
easat-3330	94	15	organizing	organize	VERB
easat-3330	94	16	a	a	DET
easat-3330	94	17	focus	focus	NOUN
easat-3330	94	18	group	group	NOUN
easat-3330	94	19	discussion	discussion	NOUN
easat-3330	94	20	.	.	PUNCT
easat-3330	95	1	this	this	DET
easat-3330	95	2	step	step	NOUN
easat-3330	95	3	compiled	compile	VERB
easat-3330	95	4	data	datum	NOUN
easat-3330	95	5	from	from	ADP
easat-3330	95	6	quantitative	quantitative	ADJ
easat-3330	95	7	research	research	NOUN
easat-3330	95	8	and	and	CCONJ
easat-3330	95	9	in	in	ADP
easat-3330	95	10	-	-	PUNCT
easat-3330	95	11	depth	depth	NOUN
easat-3330	95	12	interviews	interview	NOUN
easat-3330	95	13	for	for	ADP
easat-3330	95	14	review	review	NOUN
easat-3330	95	15	by	by	ADP
easat-3330	95	16	key	key	ADJ
easat-3330	95	17	informants	informant	NOUN
easat-3330	95	18	,	,	PUNCT
easat-3330	95	19	allowing	allow	VERB
easat-3330	95	20	the	the	DET
easat-3330	95	21	group	group	NOUN
easat-3330	95	22	to	to	PART
easat-3330	95	23	discuss	discuss	VERB
easat-3330	95	24	and	and	CCONJ
easat-3330	95	25	confirm	confirm	VERB
easat-3330	95	26	the	the	DET
easat-3330	95	27	findings	finding	NOUN
easat-3330	95	28	.	.	PUNCT
easat-3330	96	1	the	the	DET
easat-3330	96	2	validated	validate	VERB
easat-3330	96	3	data	datum	NOUN
easat-3330	96	4	was	be	AUX
easat-3330	96	5	then	then	ADV
easat-3330	96	6	analyzed	analyze	VERB
easat-3330	96	7	to	to	PART
easat-3330	96	8	reach	reach	VERB
easat-3330	96	9	the	the	DET
easat-3330	96	10	research	research	NOUN
easat-3330	96	11	conclusions	conclusion	NOUN
easat-3330	96	12	,	,	PUNCT
easat-3330	96	13	using	use	VERB
easat-3330	96	14	qualitative	qualitative	ADJ
easat-3330	96	15	insights	insight	NOUN
easat-3330	96	16	to	to	PART
easat-3330	96	17	support	support	VERB
easat-3330	96	18	and	and	CCONJ
easat-3330	96	19	clarify	clarify	VERB
easat-3330	96	20	quantitative	quantitative	ADJ
easat-3330	96	21	results	result	NOUN
easat-3330	96	22	.	.	PUNCT
easat-3330	97	1	step	step	NOUN
easat-3330	97	2	4	4	NUM
easat-3330	97	3	:	:	PUNCT
easat-3330	97	4	summarize	summarize	VERB
easat-3330	97	5	the	the	DET
easat-3330	97	6	research	research	NOUN
easat-3330	97	7	results	result	NOUN
easat-3330	97	8	,	,	PUNCT
easat-3330	97	9	integrating	integrate	VERB
easat-3330	97	10	both	both	CCONJ
easat-3330	97	11	quantitative	quantitative	ADJ
easat-3330	97	12	and	and	CCONJ
easat-3330	97	13	qualitative	qualitative	ADJ
easat-3330	97	14	findings	finding	NOUN
easat-3330	97	15	,	,	PUNCT
easat-3330	97	16	discussing	discuss	VERB
easat-3330	97	17	the	the	DET
easat-3330	97	18	results	result	NOUN
easat-3330	97	19	,	,	PUNCT
easat-3330	97	20	and	and	CCONJ
easat-3330	97	21	providing	provide	VERB
easat-3330	97	22	research	research	NOUN
easat-3330	97	23	recommendations	recommendation	NOUN
easat-3330	97	24	.	.	PUNCT
easat-3330	98	1	5	5	X
easat-3330	98	2	.	.	NOUN
easat-3330	98	3	results	result	NOUN
easat-3330	98	4	and	and	CCONJ
easat-3330	98	5	discussion	discussion	NOUN
easat-3330	98	6	5.1	5.1	NUM
easat-3330	98	7	.	.	PUNCT
easat-3330	99	1	results	result	NOUN
easat-3330	99	2	of	of	ADP
easat-3330	99	3	the	the	DET
easat-3330	99	4	quantitative	quantitative	ADJ
easat-3330	99	5	data	data	NOUN
easat-3330	99	6	analysis	analysis	NOUN
easat-3330	99	7	the	the	DET
easat-3330	99	8	results	result	NOUN
easat-3330	99	9	of	of	ADP
easat-3330	99	10	the	the	DET
easat-3330	99	11	analysis	analysis	NOUN
easat-3330	99	12	of	of	ADP
easat-3330	99	13	the	the	DET
easat-3330	99	14	correlation	correlation	NOUN
easat-3330	99	15	between	between	ADP
easat-3330	99	16	observable	observable	ADJ
easat-3330	99	17	variables	variable	NOUN
easat-3330	99	18	showed	show	VERB
easat-3330	99	19	nine	nine	NUM
easat-3330	99	20	observable	observable	ADJ
easat-3330	99	21	variables	variable	NOUN
easat-3330	99	22	.	.	PUNCT
easat-3330	100	1	it	it	PRON
easat-3330	100	2	was	be	AUX
easat-3330	100	3	found	find	VERB
easat-3330	100	4	that	that	SCONJ
easat-3330	100	5	there	there	PRON
easat-3330	100	6	were	be	VERB
easat-3330	100	7	relationships	relationship	NOUN
easat-3330	100	8	among	among	ADP
easat-3330	100	9	all	all	DET
easat-3330	100	10	36	36	NUM
easat-3330	100	11	pairs	pair	NOUN
easat-3330	100	12	of	of	ADP
easat-3330	100	13	variables	variable	NOUN
easat-3330	100	14	,	,	PUNCT
easat-3330	100	15	indicating	indicate	VERB
easat-3330	100	16	that	that	SCONJ
easat-3330	100	17	all	all	DET
easat-3330	100	18	observable	observable	ADJ
easat-3330	100	19	variables	variable	NOUN
easat-3330	100	20	were	be	AUX
easat-3330	100	21	related	relate	VERB
easat-3330	100	22	,	,	PUNCT
easat-3330	100	23	and	and	CCONJ
easat-3330	100	24	the	the	DET
easat-3330	100	25	relationships	relationship	NOUN
easat-3330	100	26	of	of	ADP
easat-3330	100	27	all	all	DET
easat-3330	100	28	variable	variable	ADJ
easat-3330	100	29	pairs	pair	NOUN
easat-3330	100	30	had	have	VERB
easat-3330	100	31	the	the	DET
easat-3330	100	32	same	same	ADJ
easat-3330	100	33	direction	direction	NOUN
easat-3330	100	34	,	,	PUNCT
easat-3330	100	35	with	with	ADP
easat-3330	100	36	the	the	DET
easat-3330	100	37	correlation	correlation	NOUN
easat-3330	100	38	coefficients	coefficient	NOUN
easat-3330	100	39	between	between	ADP
easat-3330	100	40	the	the	DET
easat-3330	100	41	variables	variable	NOUN
easat-3330	100	42	showing	show	VERB
easat-3330	100	43	a	a	DET
easat-3330	100	44	positive	positive	ADJ
easat-3330	100	45	relationship	relationship	NOUN
easat-3330	100	46	.	.	PUNCT
easat-3330	101	1	the	the	DET
easat-3330	101	2	strength	strength	NOUN
easat-3330	101	3	of	of	ADP
easat-3330	101	4	the	the	DET
easat-3330	101	5	relationship	relationship	NOUN
easat-3330	101	6	or	or	CCONJ
easat-3330	101	7	the	the	DET
easat-3330	101	8	correlation	correlation	NOUN
easat-3330	101	9	coefficients	coefficient	NOUN
easat-3330	101	10	ranged	range	VERB
easat-3330	101	11	from	from	ADP
easat-3330	101	12	0.219	0.219	NUM
easat-3330	101	13	to	to	ADP
easat-3330	101	14	0.516	0.516	NUM
easat-3330	101	15	,	,	PUNCT
easat-3330	101	16	with	with	ADP
easat-3330	101	17	a	a	DET
easat-3330	101	18	statistical	statistical	ADJ
easat-3330	101	19	significance	significance	NOUN
easat-3330	101	20	level	level	NOUN
easat-3330	101	21	of	of	ADP
easat-3330	101	22	0.01	0.01	NUM
easat-3330	101	23	,	,	PUNCT
easat-3330	101	24	as	as	SCONJ
easat-3330	101	25	seen	see	VERB
easat-3330	101	26	in	in	ADP
easat-3330	101	27	table	table	NOUN
easat-3330	101	28	1	1	NUM
easat-3330	101	29	.	.	X
easat-3330	101	30	6116	6116	NUM
easat-3330	101	31	edelweiss	edelweiss	PROPN
easat-3330	101	32	applied	apply	VERB
easat-3330	101	33	science	science	NOUN
easat-3330	101	34	and	and	CCONJ
easat-3330	101	35	technology	technology	NOUN
easat-3330	101	36	issn	issn	PROPN
easat-3330	101	37	:	:	PUNCT
easat-3330	101	38	2576	2576	NUM
easat-3330	101	39	-	-	SYM
easat-3330	101	40	8484	8484	NUM
easat-3330	101	41	vol	vol	NOUN
easat-3330	101	42	.	.	PROPN
easat-3330	102	1	8	8	NUM
easat-3330	102	2	,	,	PUNCT
easat-3330	102	3	no	no	INTJ
easat-3330	102	4	.	.	NOUN
easat-3330	102	5	6	6	NUM
easat-3330	102	6	:	:	PUNCT
easat-3330	102	7	6112	6112	NUM
easat-3330	102	8	-	-	SYM
easat-3330	102	9	6122	6122	NUM
easat-3330	102	10	,	,	PUNCT
easat-3330	102	11	2024	2024	NUM
easat-3330	102	12	doi	doi	NOUN
easat-3330	102	13	:	:	PUNCT
easat-3330	102	14	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	102	15	©	©	NOUN
easat-3330	102	16	2024	2024	NUM
easat-3330	102	17	by	by	ADP
easat-3330	102	18	the	the	DET
easat-3330	102	19	author	author	NOUN
easat-3330	102	20	;	;	PUNCT
easat-3330	102	21	licensee	licensee	PROPN
easat-3330	102	22	learning	learn	VERB
easat-3330	102	23	gate	gate	NOUN
easat-3330	102	24	table	table	NOUN
easat-3330	102	25	1	1	NUM
easat-3330	102	26	.	.	PUNCT
easat-3330	102	27	correlation	correlation	NOUN
easat-3330	102	28	coefficients	coefficient	NOUN
easat-3330	102	29	of	of	ADP
easat-3330	102	30	observable	observable	ADJ
easat-3330	102	31	variables	variable	NOUN
easat-3330	102	32	.	.	PUNCT
easat-3330	103	1	when	when	SCONJ
easat-3330	103	2	the	the	DET
easat-3330	103	3	correlation	correlation	NOUN
easat-3330	103	4	coefficients	coefficient	VERB
easat-3330	103	5	between	between	ADP
easat-3330	103	6	the	the	DET
easat-3330	103	7	observable	observable	ADJ
easat-3330	103	8	variables	variable	NOUN
easat-3330	103	9	were	be	AUX
easat-3330	103	10	considered	consider	VERB
easat-3330	103	11	,	,	PUNCT
easat-3330	103	12	it	it	PRON
easat-3330	103	13	was	be	AUX
easat-3330	103	14	found	find	VERB
easat-3330	103	15	that	that	SCONJ
easat-3330	103	16	all	all	DET
easat-3330	103	17	pairs	pair	NOUN
easat-3330	103	18	of	of	ADP
easat-3330	103	19	observable	observable	ADJ
easat-3330	103	20	variables	variable	NOUN
easat-3330	103	21	had	have	VERB
easat-3330	103	22	a	a	DET
easat-3330	103	23	positive	positive	ADJ
easat-3330	103	24	relationship	relationship	NOUN
easat-3330	103	25	with	with	ADP
easat-3330	103	26	a	a	DET
easat-3330	103	27	statistical	statistical	ADJ
easat-3330	103	28	significance	significance	NOUN
easat-3330	103	29	level	level	NOUN
easat-3330	103	30	of	of	ADP
easat-3330	103	31	0.01	0.01	NUM
easat-3330	103	32	.	.	PUNCT
easat-3330	104	1	there	there	PRON
easat-3330	104	2	were	be	VERB
easat-3330	104	3	no	no	DET
easat-3330	104	4	observable	observable	ADJ
easat-3330	104	5	variables	variable	NOUN
easat-3330	104	6	with	with	ADP
easat-3330	104	7	high	high	ADJ
easat-3330	104	8	correlation	correlation	NOUN
easat-3330	104	9	levels	level	NOUN
easat-3330	104	10	(	(	PUNCT
easat-3330	104	11	0.6	0.6	NUM
easat-3330	104	12	<	<	X
easat-3330	104	13	r	r	NOUN
easat-3330	104	14	<	<	X
easat-3330	104	15	0.8	0.8	NUM
easat-3330	104	16	)	)	PUNCT
easat-3330	104	17	.	.	PUNCT
easat-3330	105	1	there	there	PRON
easat-3330	105	2	were	be	VERB
easat-3330	105	3	10	10	NUM
easat-3330	105	4	pairs	pair	NOUN
easat-3330	105	5	of	of	ADP
easat-3330	105	6	observable	observable	ADJ
easat-3330	105	7	variables	variable	NOUN
easat-3330	105	8	with	with	ADP
easat-3330	105	9	moderate	moderate	ADJ
easat-3330	105	10	correlation	correlation	NOUN
easat-3330	105	11	(	(	PUNCT
easat-3330	105	12	0.4	0.4	NUM
easat-3330	105	13	<	<	X
easat-3330	105	14	r	r	X
easat-3330	105	15	<	<	X
easat-3330	105	16	0.6	0.6	NUM
easat-3330	105	17	)	)	PUNCT
easat-3330	105	18	and	and	CCONJ
easat-3330	105	19	26	26	NUM
easat-3330	105	20	pairs	pair	NOUN
easat-3330	105	21	with	with	ADP
easat-3330	105	22	low	low	ADJ
easat-3330	105	23	correlation	correlation	NOUN
easat-3330	105	24	(	(	PUNCT
easat-3330	105	25	r	r	NOUN
easat-3330	105	26	<	<	X
easat-3330	105	27	0.4	0.4	NUM
easat-3330	105	28	)	)	PUNCT
easat-3330	105	29	.	.	PUNCT
easat-3330	106	1	the	the	DET
easat-3330	106	2	pair	pair	NOUN
easat-3330	106	3	of	of	ADP
easat-3330	106	4	observable	observable	ADJ
easat-3330	106	5	variables	variable	NOUN
easat-3330	106	6	with	with	ADP
easat-3330	106	7	the	the	DET
easat-3330	106	8	highest	high	ADJ
easat-3330	106	9	correlation	correlation	NOUN
easat-3330	106	10	was	be	AUX
easat-3330	106	11	engagement	engagement	NOUN
easat-3330	106	12	content	content	NOUN
easat-3330	106	13	creation	creation	NOUN
easat-3330	106	14	(	(	PUNCT
easat-3330	106	15	spc3	spc3	ADJ
easat-3330	106	16	)	)	PUNCT
easat-3330	106	17	and	and	CCONJ
easat-3330	106	18	professionalism	professionalism	NOUN
easat-3330	106	19	(	(	PUNCT
easat-3330	106	20	spim1	spim1	NOUN
easat-3330	106	21	)	)	PUNCT
easat-3330	106	22	(	(	PUNCT
easat-3330	106	23	r	r	NOUN
easat-3330	106	24	=	=	NOUN
easat-3330	106	25	0.516	0.516	NUM
easat-3330	106	26	)	)	PUNCT
easat-3330	106	27	.	.	PUNCT
easat-3330	107	1	the	the	DET
easat-3330	107	2	pair	pair	NOUN
easat-3330	107	3	with	with	ADP
easat-3330	107	4	the	the	DET
easat-3330	107	5	lowest	low	ADJ
easat-3330	107	6	correlation	correlation	NOUN
easat-3330	107	7	was	be	AUX
easat-3330	107	8	understanding	understanding	NOUN
easat-3330	107	9	of	of	ADP
easat-3330	107	10	information	information	NOUN
easat-3330	107	11	(	(	PUNCT
easat-3330	107	12	scp1	scp1	PROPN
easat-3330	107	13	)	)	PUNCT
easat-3330	107	14	and	and	CCONJ
easat-3330	107	15	community	community	NOUN
easat-3330	107	16	engagement	engagement	NOUN
easat-3330	107	17	(	(	PUNCT
easat-3330	107	18	spim3	spim3	PROPN
easat-3330	107	19	)	)	PUNCT
easat-3330	108	1	(	(	PUNCT
easat-3330	108	2	r	r	NOUN
easat-3330	108	3	=	=	NOUN
easat-3330	108	4	0.219	0.219	NUM
easat-3330	108	5	)	)	PUNCT
easat-3330	108	6	.	.	PUNCT
easat-3330	109	1	however	however	ADV
easat-3330	109	2	,	,	PUNCT
easat-3330	109	3	when	when	SCONJ
easat-3330	109	4	considering	consider	VERB
easat-3330	109	5	the	the	DET
easat-3330	109	6	correlation	correlation	NOUN
easat-3330	109	7	coefficients	coefficient	NOUN
easat-3330	109	8	among	among	ADP
easat-3330	109	9	all	all	DET
easat-3330	109	10	observable	observable	ADJ
easat-3330	109	11	variable	variable	ADJ
easat-3330	109	12	pairs	pair	NOUN
easat-3330	109	13	overall	overall	ADV
easat-3330	109	14	,	,	PUNCT
easat-3330	109	15	it	it	PRON
easat-3330	109	16	was	be	AUX
easat-3330	109	17	found	find	VERB
easat-3330	109	18	that	that	SCONJ
easat-3330	109	19	the	the	DET
easat-3330	109	20	correlation	correlation	NOUN
easat-3330	109	21	coefficients	coefficient	VERB
easat-3330	109	22	among	among	ADP
easat-3330	109	23	most	most	ADJ
easat-3330	109	24	pairs	pair	NOUN
easat-3330	109	25	were	be	AUX
easat-3330	109	26	not	not	PART
easat-3330	109	27	exceeding	exceed	VERB
easat-3330	109	28	0.80	0.80	NUM
easat-3330	109	29	.	.	PUNCT
easat-3330	110	1	this	this	DET
easat-3330	110	2	relationship	relationship	NOUN
easat-3330	110	3	indicates	indicate	VERB
easat-3330	110	4	that	that	SCONJ
easat-3330	110	5	the	the	DET
easat-3330	110	6	observable	observable	ADJ
easat-3330	110	7	variables	variable	NOUN
easat-3330	110	8	have	have	VERB
easat-3330	110	9	a	a	DET
easat-3330	110	10	moderate	moderate	ADJ
easat-3330	110	11	level	level	NOUN
easat-3330	110	12	of	of	ADP
easat-3330	110	13	correlation	correlation	NOUN
easat-3330	110	14	,	,	PUNCT
easat-3330	110	15	with	with	ADP
easat-3330	110	16	no	no	DET
easat-3330	110	17	issues	issue	NOUN
easat-3330	110	18	of	of	ADP
easat-3330	110	19	multicollinearity	multicollinearity	NOUN
easat-3330	110	20	,	,	PUNCT
easat-3330	110	21	and	and	CCONJ
easat-3330	110	22	all	all	DET
easat-3330	110	23	observable	observable	ADJ
easat-3330	110	24	variables	variable	NOUN
easat-3330	110	25	are	be	AUX
easat-3330	110	26	on	on	ADP
easat-3330	110	27	a	a	DET
easat-3330	110	28	common	common	ADJ
easat-3330	110	29	component	component	NOUN
easat-3330	110	30	.	.	PUNCT
easat-3330	111	1	therefore	therefore	ADV
easat-3330	111	2	,	,	PUNCT
easat-3330	111	3	it	it	PRON
easat-3330	111	4	is	be	AUX
easat-3330	111	5	suitable	suitable	ADJ
easat-3330	111	6	for	for	ADP
easat-3330	111	7	further	further	ADJ
easat-3330	111	8	analysis	analysis	NOUN
easat-3330	111	9	of	of	ADP
easat-3330	111	10	the	the	DET
easat-3330	111	11	relationship	relationship	NOUN
easat-3330	111	12	model	model	NOUN
easat-3330	111	13	.	.	PUNCT
easat-3330	112	1	when	when	SCONJ
easat-3330	112	2	considering	consider	VERB
easat-3330	112	3	the	the	DET
easat-3330	112	4	bartlett	bartlett	PROPN
easat-3330	112	5	’s	’s	PART
easat-3330	112	6	test	test	NOUN
easat-3330	112	7	of	of	ADP
easat-3330	112	8	sphericity	sphericity	PROPN
easat-3330	112	9	chi	chi	ADJ
easat-3330	112	10	-	-	PUNCT
easat-3330	112	11	square	square	PROPN
easat-3330	112	12	statistic	statistic	NOUN
easat-3330	112	13	,	,	PUNCT
easat-3330	112	14	it	it	PRON
easat-3330	112	15	was	be	AUX
easat-3330	112	16	found	find	VERB
easat-3330	112	17	to	to	PART
easat-3330	112	18	be	be	AUX
easat-3330	112	19	9318.413	9318.413	NUM
easat-3330	112	20	,	,	PUNCT
easat-3330	112	21	df	df	PROPN
easat-3330	112	22	=	=	SYM
easat-3330	112	23	102	102	NUM
easat-3330	112	24	(	(	PUNCT
easat-3330	112	25	p	p	X
easat-3330	112	26	=	=	NOUN
easat-3330	112	27	0.000	0.000	NUM
easat-3330	112	28	)	)	PUNCT
easat-3330	112	29	,	,	PUNCT
easat-3330	112	30	indicating	indicate	VERB
easat-3330	112	31	that	that	SCONJ
easat-3330	112	32	the	the	DET
easat-3330	112	33	correlation	correlation	NOUN
easat-3330	112	34	coefficient	coefficient	NOUN
easat-3330	112	35	matrix	matrix	NOUN
easat-3330	112	36	was	be	AUX
easat-3330	112	37	not	not	PART
easat-3330	112	38	an	an	DET
easat-3330	112	39	identity	identity	NOUN
easat-3330	112	40	matrix	matrix	NOUN
easat-3330	112	41	with	with	ADP
easat-3330	112	42	statistical	statistical	ADJ
easat-3330	112	43	significance	significance	NOUN
easat-3330	112	44	at	at	ADP
easat-3330	112	45	the	the	DET
easat-3330	112	46	0.01	0.01	NUM
easat-3330	112	47	level	level	NOUN
easat-3330	112	48	.	.	PUNCT
easat-3330	113	1	the	the	DET
easat-3330	113	2	variables	variable	NOUN
easat-3330	113	3	were	be	AUX
easat-3330	113	4	sufficiently	sufficiently	ADV
easat-3330	113	5	related	relate	VERB
easat-3330	113	6	to	to	PART
easat-3330	113	7	allow	allow	VERB
easat-3330	113	8	for	for	ADP
easat-3330	113	9	factor	factor	NOUN
easat-3330	113	10	analysis	analysis	NOUN
easat-3330	113	11	.	.	PUNCT
easat-3330	114	1	this	this	PRON
easat-3330	114	2	is	be	AUX
easat-3330	114	3	consistent	consistent	ADJ
easat-3330	114	4	with	with	ADP
easat-3330	114	5	the	the	DET
easat-3330	114	6	kaiser	kaiser	PROPN
easat-3330	114	7	-	-	PUNCT
easat-3330	114	8	mayer	mayer	PROPN
easat-3330	114	9	-	-	PUNCT
easat-3330	114	10	olkin	olkin	PROPN
easat-3330	114	11	(	(	PUNCT
easat-3330	114	12	kmo	kmo	NOUN
easat-3330	114	13	)	)	PUNCT
easat-3330	114	14	analysis	analysis	NOUN
easat-3330	114	15	,	,	PUNCT
easat-3330	114	16	which	which	PRON
easat-3330	114	17	had	have	VERB
easat-3330	114	18	a	a	DET
easat-3330	114	19	value	value	NOUN
easat-3330	114	20	close	close	ADV
easat-3330	114	21	to	to	ADP
easat-3330	114	22	1	1	NUM
easat-3330	114	23	(	(	PUNCT
easat-3330	114	24	0.956	0.956	NUM
easat-3330	114	25	)	)	PUNCT
easat-3330	114	26	,	,	PUNCT
easat-3330	114	27	indicating	indicate	VERB
easat-3330	114	28	that	that	SCONJ
easat-3330	114	29	the	the	DET
easat-3330	114	30	observable	observable	ADJ
easat-3330	114	31	variables	variable	NOUN
easat-3330	114	32	were	be	AUX
easat-3330	114	33	highly	highly	ADV
easat-3330	114	34	correlated	correlate	VERB
easat-3330	114	35	and	and	CCONJ
easat-3330	114	36	suitable	suitable	ADJ
easat-3330	114	37	for	for	ADP
easat-3330	114	38	testing	test	VERB
easat-3330	114	39	the	the	DET
easat-3330	114	40	harmony	harmony	NOUN
easat-3330	114	41	with	with	ADP
easat-3330	114	42	the	the	DET
easat-3330	114	43	research	research	NOUN
easat-3330	114	44	model	model	NOUN
easat-3330	114	45	and	and	CCONJ
easat-3330	114	46	the	the	DET
easat-3330	114	47	empirical	empirical	ADJ
easat-3330	114	48	data	datum	NOUN
easat-3330	114	49	.	.	PUNCT
easat-3330	115	1	since	since	SCONJ
easat-3330	115	2	the	the	DET
easat-3330	115	3	index	index	NOUN
easat-3330	115	4	value	value	NOUN
easat-3330	115	5	is	be	AUX
easat-3330	115	6	above	above	ADP
easat-3330	115	7	0.80	0.80	NUM
easat-3330	115	8	,	,	PUNCT
easat-3330	115	9	it	it	PRON
easat-3330	115	10	shows	show	VERB
easat-3330	115	11	that	that	SCONJ
easat-3330	115	12	the	the	DET
easat-3330	115	13	data	datum	NOUN
easat-3330	115	14	are	be	AUX
easat-3330	115	15	very	very	ADV
easat-3330	115	16	suitable	suitable	ADJ
easat-3330	115	17	for	for	ADP
easat-3330	115	18	factor	factor	NOUN
easat-3330	115	19	analysis	analysis	NOUN
easat-3330	115	20	[	[	X
easat-3330	115	21	21	21	NUM
easat-3330	115	22	]	]	PUNCT
easat-3330	115	23	.	.	PUNCT
easat-3330	116	1	the	the	DET
easat-3330	116	2	results	result	NOUN
easat-3330	116	3	of	of	ADP
easat-3330	116	4	the	the	DET
easat-3330	116	5	analysis	analysis	NOUN
easat-3330	116	6	of	of	ADP
easat-3330	116	7	the	the	DET
easat-3330	116	8	influence	influence	NOUN
easat-3330	116	9	of	of	ADP
easat-3330	116	10	causal	causal	ADJ
easat-3330	116	11	variables	variable	NOUN
easat-3330	116	12	and	and	CCONJ
easat-3330	116	13	the	the	DET
easat-3330	116	14	outcomes	outcome	NOUN
easat-3330	116	15	of	of	ADP
easat-3330	116	16	the	the	DET
easat-3330	116	17	relationship	relationship	NOUN
easat-3330	116	18	between	between	ADP
easat-3330	116	19	sports	sport	NOUN
easat-3330	116	20	communication	communication	NOUN
easat-3330	116	21	strategies	strategy	NOUN
easat-3330	116	22	and	and	CCONJ
easat-3330	116	23	sports	sport	NOUN
easat-3330	116	24	image	image	NOUN
easat-3330	116	25	creation	creation	NOUN
easat-3330	116	26	with	with	ADP
easat-3330	116	27	sports	sport	NOUN
easat-3330	116	28	communication	communication	NOUN
easat-3330	116	29	performance	performance	NOUN
easat-3330	116	30	in	in	ADP
easat-3330	116	31	thailand	thailand	PROPN
easat-3330	116	32	,	,	PUNCT
easat-3330	116	33	developed	develop	VERB
easat-3330	116	34	to	to	PART
easat-3330	116	35	explain	explain	VERB
easat-3330	116	36	the	the	DET
easat-3330	116	37	research	research	NOUN
easat-3330	116	38	hypotheses	hypothesis	NOUN
easat-3330	116	39	,	,	PUNCT
easat-3330	116	40	are	be	AUX
easat-3330	116	41	detailed	detail	VERB
easat-3330	116	42	in	in	ADP
easat-3330	116	43	table	table	NOUN
easat-3330	116	44	2	2	NUM
easat-3330	116	45	.	.	SYM
easat-3330	116	46	6117	6117	NUM
easat-3330	116	47	edelweiss	edelweiss	PROPN
easat-3330	116	48	applied	apply	VERB
easat-3330	116	49	science	science	NOUN
easat-3330	116	50	and	and	CCONJ
easat-3330	116	51	technology	technology	NOUN
easat-3330	116	52	issn	issn	PROPN
easat-3330	116	53	:	:	PUNCT
easat-3330	116	54	2576	2576	NUM
easat-3330	116	55	-	-	SYM
easat-3330	116	56	8484	8484	NUM
easat-3330	116	57	vol	vol	NOUN
easat-3330	116	58	.	.	PROPN
easat-3330	117	1	8	8	NUM
easat-3330	117	2	,	,	PUNCT
easat-3330	117	3	no	no	INTJ
easat-3330	117	4	.	.	NOUN
easat-3330	117	5	6	6	NUM
easat-3330	117	6	:	:	PUNCT
easat-3330	117	7	6112	6112	NUM
easat-3330	117	8	-	-	SYM
easat-3330	117	9	6122	6122	NUM
easat-3330	117	10	,	,	PUNCT
easat-3330	117	11	2024	2024	NUM
easat-3330	117	12	doi	doi	NOUN
easat-3330	117	13	:	:	PUNCT
easat-3330	117	14	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	117	15	©	©	NOUN
easat-3330	117	16	2024	2024	NUM
easat-3330	117	17	by	by	ADP
easat-3330	117	18	the	the	DET
easat-3330	117	19	author	author	NOUN
easat-3330	117	20	;	;	PUNCT
easat-3330	117	21	licensee	licensee	PROPN
easat-3330	117	22	learning	learn	VERB
easat-3330	117	23	gate	gate	NOUN
easat-3330	117	24	table	table	NOUN
easat-3330	117	25	2	2	NUM
easat-3330	117	26	.	.	X
easat-3330	118	1	influence	influence	NOUN
easat-3330	118	2	of	of	ADP
easat-3330	118	3	variables	variable	NOUN
easat-3330	118	4	based	base	VERB
easat-3330	118	5	on	on	ADP
easat-3330	118	6	research	research	NOUN
easat-3330	118	7	hypotheses	hypothesis	NOUN
easat-3330	118	8	.	.	PUNCT
easat-3330	119	1	causal	causal	PROPN
easat-3330	119	2	variables	variables	PROPN
easat-3330	119	3	spc	spc	PROPN
easat-3330	119	4	spim	spim	PROPN
easat-3330	119	5	r2	r2	PROPN
easat-3330	119	6	de	de	X
easat-3330	119	7	ie	ie	X
easat-3330	119	8	te	te	PROPN
easat-3330	119	9	de	de	X
easat-3330	119	10	ie	ie	X
easat-3330	119	11	te	te	PROPN
easat-3330	119	12	spc	spc	PROPN
easat-3330	119	13	spim	spim	PROPN
easat-3330	120	1	0.21	0.21	NUM
easat-3330	120	2	*	*	SYM
easat-3330	120	3	0.21	0.21	NUM
easat-3330	120	4	*	*	NUM
easat-3330	120	5	0.73	0.73	NUM
easat-3330	120	6	scp	scp	PROPN
easat-3330	120	7	0.15	0.15	NUM
easat-3330	120	8	*	*	NOUN
easat-3330	120	9	0.18	0.18	NUM
easat-3330	120	10	*	*	PUNCT
easat-3330	120	11	0.33	0.33	NUM
easat-3330	120	12	*	*	SYM
easat-3330	120	13	0.85	0.85	NUM
easat-3330	120	14	*	*	PUNCT
easat-3330	120	15	0.85	0.85	NUM
easat-3330	120	16	*	*	SYM
easat-3330	120	17	0.38	0.38	NUM
easat-3330	120	18	chi	chi	ADJ
easat-3330	120	19	-	-	PUNCT
easat-3330	120	20	square	square	NOUN
easat-3330	120	21	=	=	SYM
easat-3330	120	22	13.78	13.78	NUM
easat-3330	120	23	,	,	PUNCT
easat-3330	120	24	df	df	PROPN
easat-3330	120	25	=	=	NUM
easat-3330	120	26	19	19	NUM
easat-3330	120	27	,	,	PUNCT
easat-3330	120	28	p	p	NOUN
easat-3330	120	29	-	-	PUNCT
easat-3330	120	30	value	value	NOUN
easat-3330	120	31	=	=	NUM
easat-3330	120	32	0.79	0.79	NUM
easat-3330	120	33	,	,	PUNCT
easat-3330	120	34	rmsea	rmsea	NOUN
easat-3330	120	35	=	=	NUM
easat-3330	120	36	0.00	0.00	NUM
easat-3330	120	37	,	,	PUNCT
easat-3330	120	38	agfi	agfi	NOUN
easat-3330	120	39	=	=	NOUN
easat-3330	120	40	0.95	0.95	NUM
easat-3330	120	41	,	,	PUNCT
easat-3330	120	42	gfi=0.98	gfi=0.98	PROPN
easat-3330	120	43	note	note	NOUN
easat-3330	120	44	:	:	PUNCT
easat-3330	120	45	*	*	PUNCT
easat-3330	120	46	p<0.05	p<0.05	NOUN
easat-3330	120	47	;	;	PUNCT
easat-3330	120	48	de	de	X
easat-3330	120	49	is	be	AUX
easat-3330	120	50	a	a	DET
easat-3330	120	51	direct	direct	ADJ
easat-3330	120	52	effect	effect	NOUN
easat-3330	120	53	;	;	PUNCT
easat-3330	120	54	ie	ie	X
easat-3330	120	55	is	be	VERB
easat-3330	120	56	a	a	DET
easat-3330	120	57	indirect	indirect	ADJ
easat-3330	120	58	effect	effect	NOUN
easat-3330	120	59	;	;	PUNCT
easat-3330	120	60	te	te	PROPN
easat-3330	120	61	is	be	AUX
easat-3330	120	62	a	a	DET
easat-3330	120	63	total	total	ADJ
easat-3330	120	64	effect	effect	NOUN
easat-3330	120	65	.	.	PUNCT
easat-3330	121	1	from	from	ADP
easat-3330	121	2	table	table	NOUN
easat-3330	121	3	2	2	NUM
easat-3330	121	4	,	,	PUNCT
easat-3330	121	5	it	it	PRON
easat-3330	121	6	can	can	AUX
easat-3330	121	7	be	be	AUX
easat-3330	121	8	seen	see	VERB
easat-3330	121	9	that	that	SCONJ
easat-3330	121	10	the	the	DET
easat-3330	121	11	variables	variable	NOUN
easat-3330	121	12	,	,	PUNCT
easat-3330	121	13	which	which	PRON
easat-3330	121	14	are	be	AUX
easat-3330	121	15	components	component	NOUN
easat-3330	121	16	of	of	ADP
easat-3330	121	17	the	the	DET
easat-3330	121	18	causal	causal	ADJ
easat-3330	121	19	variables	variable	NOUN
easat-3330	121	20	and	and	CCONJ
easat-3330	121	21	outcomes	outcome	NOUN
easat-3330	121	22	of	of	ADP
easat-3330	121	23	the	the	DET
easat-3330	121	24	relationship	relationship	NOUN
easat-3330	121	25	between	between	ADP
easat-3330	121	26	sports	sport	NOUN
easat-3330	121	27	communication	communication	NOUN
easat-3330	121	28	strategies	strategy	NOUN
easat-3330	121	29	and	and	CCONJ
easat-3330	121	30	sports	sport	NOUN
easat-3330	121	31	image	image	NOUN
easat-3330	121	32	creation	creation	NOUN
easat-3330	121	33	with	with	ADP
easat-3330	121	34	sports	sport	NOUN
easat-3330	121	35	communication	communication	NOUN
easat-3330	121	36	performance	performance	NOUN
easat-3330	121	37	in	in	ADP
easat-3330	121	38	thailand	thailand	PROPN
easat-3330	121	39	,	,	PUNCT
easat-3330	121	40	show	show	VERB
easat-3330	121	41	direct	direct	ADJ
easat-3330	121	42	influence	influence	NOUN
easat-3330	121	43	,	,	PUNCT
easat-3330	121	44	indirect	indirect	ADJ
easat-3330	121	45	influence	influence	NOUN
easat-3330	121	46	,	,	PUNCT
easat-3330	121	47	and	and	CCONJ
easat-3330	121	48	total	total	ADJ
easat-3330	121	49	influence	influence	NOUN
easat-3330	121	50	,	,	PUNCT
easat-3330	121	51	categorized	categorize	VERB
easat-3330	121	52	according	accord	VERB
easat-3330	121	53	to	to	ADP
easat-3330	121	54	the	the	DET
easat-3330	121	55	research	research	NOUN
easat-3330	121	56	hypotheses	hypothesis	NOUN
easat-3330	121	57	.	.	PUNCT
easat-3330	122	1	the	the	DET
easat-3330	122	2	details	detail	NOUN
easat-3330	122	3	are	be	AUX
easat-3330	122	4	as	as	SCONJ
easat-3330	122	5	follows	follow	VERB
easat-3330	122	6	:	:	PUNCT
easat-3330	122	7	hypothesis	hypothesis	NOUN
easat-3330	122	8	1	1	NUM
easat-3330	122	9	:	:	PUNCT
easat-3330	122	10	sports	sport	NOUN
easat-3330	122	11	communication	communication	NOUN
easat-3330	122	12	strategies	strategy	NOUN
easat-3330	122	13	under	under	ADP
easat-3330	122	14	the	the	DET
easat-3330	122	15	components	component	NOUN
easat-3330	122	16	of	of	ADP
easat-3330	122	17	marketing	marketing	NOUN
easat-3330	122	18	communication	communication	NOUN
easat-3330	122	19	,	,	PUNCT
easat-3330	122	20	partnership	partnership	NOUN
easat-3330	122	21	collaboration	collaboration	NOUN
easat-3330	122	22	,	,	PUNCT
easat-3330	122	23	and	and	CCONJ
easat-3330	122	24	engagement	engagement	NOUN
easat-3330	122	25	content	content	NOUN
easat-3330	122	26	creation	creation	NOUN
easat-3330	122	27	have	have	VERB
easat-3330	122	28	a	a	DET
easat-3330	122	29	direct	direct	ADJ
easat-3330	122	30	influence	influence	NOUN
easat-3330	122	31	on	on	ADP
easat-3330	122	32	sports	sport	NOUN
easat-3330	122	33	communication	communication	NOUN
easat-3330	122	34	performance	performance	NOUN
easat-3330	122	35	and	and	CCONJ
easat-3330	122	36	an	an	DET
easat-3330	122	37	indirect	indirect	ADJ
easat-3330	122	38	influence	influence	NOUN
easat-3330	122	39	on	on	ADP
easat-3330	122	40	sports	sport	NOUN
easat-3330	122	41	communication	communication	NOUN
easat-3330	122	42	performance	performance	NOUN
easat-3330	122	43	through	through	ADP
easat-3330	122	44	sports	sport	NOUN
easat-3330	122	45	image	image	NOUN
easat-3330	122	46	creation	creation	NOUN
easat-3330	122	47	in	in	ADP
easat-3330	122	48	thailand	thailand	PROPN
easat-3330	122	49	.	.	PUNCT
easat-3330	123	1	it	it	PRON
easat-3330	123	2	was	be	AUX
easat-3330	123	3	found	find	VERB
easat-3330	123	4	that	that	SCONJ
easat-3330	123	5	sports	sport	NOUN
easat-3330	123	6	communication	communication	NOUN
easat-3330	123	7	strategies	strategy	NOUN
easat-3330	123	8	(	(	PUNCT
easat-3330	123	9	spc	spc	PROPN
easat-3330	123	10	)	)	PUNCT
easat-3330	123	11	had	have	VERB
easat-3330	123	12	a	a	DET
easat-3330	123	13	positive	positive	ADJ
easat-3330	123	14	direct	direct	ADJ
easat-3330	123	15	influence	influence	NOUN
easat-3330	123	16	on	on	ADP
easat-3330	123	17	sports	sport	NOUN
easat-3330	123	18	communication	communication	NOUN
easat-3330	123	19	performance	performance	NOUN
easat-3330	123	20	(	(	PUNCT
easat-3330	123	21	scp	scp	PROPN
easat-3330	123	22	)	)	PUNCT
easat-3330	123	23	in	in	ADP
easat-3330	123	24	thailand	thailand	PROPN
easat-3330	123	25	with	with	ADP
easat-3330	123	26	a	a	DET
easat-3330	123	27	direct	direct	ADJ
easat-3330	123	28	influence	influence	NOUN
easat-3330	123	29	value	value	NOUN
easat-3330	123	30	of	of	ADP
easat-3330	123	31	0.15	0.15	NUM
easat-3330	123	32	,	,	PUNCT
easat-3330	123	33	an	an	DET
easat-3330	123	34	indirect	indirect	ADJ
easat-3330	123	35	influence	influence	NOUN
easat-3330	123	36	value	value	NOUN
easat-3330	123	37	through	through	ADP
easat-3330	123	38	sports	sport	NOUN
easat-3330	123	39	image	image	NOUN
easat-3330	123	40	creation	creation	NOUN
easat-3330	123	41	(	(	PUNCT
easat-3330	123	42	spim	spim	NOUN
easat-3330	123	43	)	)	PUNCT
easat-3330	123	44	of	of	ADP
easat-3330	123	45	0.18	0.18	NUM
easat-3330	123	46	,	,	PUNCT
easat-3330	123	47	and	and	CCONJ
easat-3330	123	48	a	a	DET
easat-3330	123	49	total	total	ADJ
easat-3330	123	50	influence	influence	NOUN
easat-3330	123	51	value	value	NOUN
easat-3330	123	52	of	of	ADP
easat-3330	123	53	0.33	0.33	NUM
easat-3330	123	54	with	with	ADP
easat-3330	123	55	a	a	DET
easat-3330	123	56	statistical	statistical	ADJ
easat-3330	123	57	significance	significance	NOUN
easat-3330	123	58	level	level	NOUN
easat-3330	123	59	of	of	ADP
easat-3330	123	60	0.05	0.05	NUM
easat-3330	123	61	.	.	PUNCT
easat-3330	124	1	therefore	therefore	ADV
easat-3330	124	2	,	,	PUNCT
easat-3330	124	3	hypothesis	hypothesis	NOUN
easat-3330	124	4	1	1	NUM
easat-3330	124	5	is	be	AUX
easat-3330	124	6	accepted	accept	VERB
easat-3330	124	7	.	.	PUNCT
easat-3330	125	1	hypothesis	hypothesis	NOUN
easat-3330	125	2	2	2	NUM
easat-3330	125	3	:	:	PUNCT
easat-3330	125	4	sports	sport	NOUN
easat-3330	125	5	communication	communication	NOUN
easat-3330	125	6	strategies	strategy	NOUN
easat-3330	125	7	under	under	ADP
easat-3330	125	8	the	the	DET
easat-3330	125	9	components	component	NOUN
easat-3330	125	10	of	of	ADP
easat-3330	125	11	marketing	marketing	NOUN
easat-3330	125	12	communication	communication	NOUN
easat-3330	125	13	,	,	PUNCT
easat-3330	125	14	partnership	partnership	NOUN
easat-3330	125	15	collaboration	collaboration	NOUN
easat-3330	125	16	,	,	PUNCT
easat-3330	125	17	and	and	CCONJ
easat-3330	125	18	engagement	engagement	NOUN
easat-3330	125	19	content	content	NOUN
easat-3330	125	20	creation	creation	NOUN
easat-3330	125	21	have	have	VERB
easat-3330	125	22	a	a	DET
easat-3330	125	23	direct	direct	ADJ
easat-3330	125	24	influence	influence	NOUN
easat-3330	125	25	on	on	ADP
easat-3330	125	26	sports	sport	NOUN
easat-3330	125	27	image	image	NOUN
easat-3330	125	28	creation	creation	NOUN
easat-3330	125	29	in	in	ADP
easat-3330	125	30	thailand	thailand	PROPN
easat-3330	125	31	.	.	PUNCT
easat-3330	126	1	it	it	PRON
easat-3330	126	2	was	be	AUX
easat-3330	126	3	found	find	VERB
easat-3330	126	4	that	that	SCONJ
easat-3330	126	5	sports	sport	NOUN
easat-3330	126	6	communication	communication	NOUN
easat-3330	126	7	strategies	strategy	NOUN
easat-3330	126	8	(	(	PUNCT
easat-3330	126	9	spc	spc	PROPN
easat-3330	126	10	)	)	PUNCT
easat-3330	126	11	had	have	VERB
easat-3330	126	12	a	a	DET
easat-3330	126	13	positive	positive	ADJ
easat-3330	126	14	direct	direct	ADJ
easat-3330	126	15	influence	influence	NOUN
easat-3330	126	16	on	on	ADP
easat-3330	126	17	sports	sport	NOUN
easat-3330	126	18	image	image	NOUN
easat-3330	126	19	creation	creation	NOUN
easat-3330	126	20	(	(	PUNCT
easat-3330	126	21	spim	spim	NOUN
easat-3330	126	22	)	)	PUNCT
easat-3330	126	23	,	,	PUNCT
easat-3330	126	24	with	with	ADP
easat-3330	126	25	a	a	DET
easat-3330	126	26	direct	direct	ADJ
easat-3330	126	27	influence	influence	NOUN
easat-3330	126	28	value	value	NOUN
easat-3330	126	29	of	of	ADP
easat-3330	126	30	0.21	0.21	NUM
easat-3330	126	31	and	and	CCONJ
easat-3330	126	32	a	a	DET
easat-3330	126	33	total	total	ADJ
easat-3330	126	34	influence	influence	NOUN
easat-3330	126	35	value	value	NOUN
easat-3330	126	36	of	of	ADP
easat-3330	126	37	0.21	0.21	NUM
easat-3330	126	38	,	,	PUNCT
easat-3330	126	39	with	with	ADP
easat-3330	126	40	a	a	DET
easat-3330	126	41	statistical	statistical	ADJ
easat-3330	126	42	significance	significance	NOUN
easat-3330	126	43	level	level	NOUN
easat-3330	126	44	of	of	ADP
easat-3330	126	45	0.05	0.05	NUM
easat-3330	126	46	.	.	PUNCT
easat-3330	127	1	therefore	therefore	ADV
easat-3330	127	2	,	,	PUNCT
easat-3330	127	3	hypothesis	hypothesis	NOUN
easat-3330	127	4	2	2	NUM
easat-3330	127	5	is	be	AUX
easat-3330	127	6	accepted	accept	VERB
easat-3330	127	7	.	.	PUNCT
easat-3330	128	1	hypothesis	hypothesis	NOUN
easat-3330	128	2	3	3	NUM
easat-3330	128	3	:	:	PUNCT
easat-3330	128	4	sports	sport	NOUN
easat-3330	128	5	image	image	NOUN
easat-3330	128	6	creation	creation	NOUN
easat-3330	128	7	under	under	ADP
easat-3330	128	8	the	the	DET
easat-3330	128	9	components	component	NOUN
easat-3330	128	10	of	of	ADP
easat-3330	128	11	professionalism	professionalism	NOUN
easat-3330	128	12	,	,	PUNCT
easat-3330	128	13	corporate	corporate	ADJ
easat-3330	128	14	social	social	ADJ
easat-3330	128	15	responsibility	responsibility	NOUN
easat-3330	128	16	,	,	PUNCT
easat-3330	128	17	and	and	CCONJ
easat-3330	128	18	community	community	NOUN
easat-3330	128	19	engagement	engagement	NOUN
easat-3330	128	20	has	have	VERB
easat-3330	128	21	a	a	DET
easat-3330	128	22	direct	direct	ADJ
easat-3330	128	23	influence	influence	NOUN
easat-3330	128	24	on	on	ADP
easat-3330	128	25	sports	sport	NOUN
easat-3330	128	26	communication	communication	NOUN
easat-3330	128	27	performance	performance	NOUN
easat-3330	128	28	in	in	ADP
easat-3330	128	29	thailand	thailand	PROPN
easat-3330	128	30	.	.	PUNCT
easat-3330	129	1	it	it	PRON
easat-3330	129	2	was	be	AUX
easat-3330	129	3	found	find	VERB
easat-3330	129	4	that	that	SCONJ
easat-3330	129	5	sports	sport	NOUN
easat-3330	129	6	image	image	NOUN
easat-3330	129	7	creation	creation	NOUN
easat-3330	129	8	(	(	PUNCT
easat-3330	129	9	spim	spim	NOUN
easat-3330	129	10	)	)	PUNCT
easat-3330	129	11	had	have	VERB
easat-3330	129	12	a	a	DET
easat-3330	129	13	positive	positive	ADJ
easat-3330	129	14	direct	direct	ADJ
easat-3330	129	15	influence	influence	NOUN
easat-3330	129	16	on	on	ADP
easat-3330	129	17	sports	sport	NOUN
easat-3330	129	18	communication	communication	NOUN
easat-3330	129	19	performance	performance	NOUN
easat-3330	129	20	in	in	ADP
easat-3330	129	21	thailand	thailand	PROPN
easat-3330	129	22	(	(	PUNCT
easat-3330	129	23	scp	scp	PROPN
easat-3330	129	24	)	)	PUNCT
easat-3330	129	25	,	,	PUNCT
easat-3330	129	26	with	with	ADP
easat-3330	129	27	a	a	DET
easat-3330	129	28	direct	direct	ADJ
easat-3330	129	29	influence	influence	NOUN
easat-3330	129	30	value	value	NOUN
easat-3330	129	31	of	of	ADP
easat-3330	129	32	0.85	0.85	NUM
easat-3330	129	33	and	and	CCONJ
easat-3330	129	34	a	a	DET
easat-3330	129	35	total	total	ADJ
easat-3330	129	36	influence	influence	NOUN
easat-3330	129	37	value	value	NOUN
easat-3330	129	38	of	of	ADP
easat-3330	129	39	0.85	0.85	NUM
easat-3330	129	40	with	with	ADP
easat-3330	129	41	a	a	DET
easat-3330	129	42	statistical	statistical	ADJ
easat-3330	129	43	significance	significance	NOUN
easat-3330	129	44	level	level	NOUN
easat-3330	129	45	of	of	ADP
easat-3330	129	46	0.05	0.05	NUM
easat-3330	129	47	.	.	PUNCT
easat-3330	130	1	therefore	therefore	ADV
easat-3330	130	2	,	,	PUNCT
easat-3330	130	3	hypothesis	hypothesis	NOUN
easat-3330	130	4	3	3	NUM
easat-3330	130	5	is	be	AUX
easat-3330	130	6	accepted	accept	VERB
easat-3330	130	7	.	.	PUNCT
easat-3330	131	1	the	the	DET
easat-3330	131	2	researcher	researcher	NOUN
easat-3330	131	3	has	have	AUX
easat-3330	131	4	summarized	summarize	VERB
easat-3330	131	5	the	the	DET
easat-3330	131	6	results	result	NOUN
easat-3330	131	7	of	of	ADP
easat-3330	131	8	the	the	DET
easat-3330	131	9	hypothesis	hypothesis	NOUN
easat-3330	131	10	testing	testing	NOUN
easat-3330	131	11	regarding	regard	VERB
easat-3330	131	12	the	the	DET
easat-3330	131	13	relationship	relationship	NOUN
easat-3330	131	14	between	between	ADP
easat-3330	131	15	sports	sport	NOUN
easat-3330	131	16	communication	communication	NOUN
easat-3330	131	17	strategies	strategy	NOUN
easat-3330	131	18	and	and	CCONJ
easat-3330	131	19	sports	sport	NOUN
easat-3330	131	20	image	image	NOUN
easat-3330	131	21	creation	creation	NOUN
easat-3330	131	22	with	with	ADP
easat-3330	131	23	sports	sport	NOUN
easat-3330	131	24	communication	communication	NOUN
easat-3330	131	25	performance	performance	NOUN
easat-3330	131	26	in	in	ADP
easat-3330	131	27	thailand	thailand	PROPN
easat-3330	131	28	,	,	PUNCT
easat-3330	131	29	as	as	SCONJ
easat-3330	131	30	shown	show	VERB
easat-3330	131	31	in	in	ADP
easat-3330	131	32	figure	figure	NOUN
easat-3330	131	33	1	1	NUM
easat-3330	131	34	.	.	X
easat-3330	131	35	6118	6118	NUM
easat-3330	131	36	edelweiss	edelweiss	PROPN
easat-3330	131	37	applied	apply	VERB
easat-3330	131	38	science	science	NOUN
easat-3330	131	39	and	and	CCONJ
easat-3330	131	40	technology	technology	NOUN
easat-3330	131	41	issn	issn	PROPN
easat-3330	131	42	:	:	PUNCT
easat-3330	131	43	2576	2576	NUM
easat-3330	131	44	-	-	SYM
easat-3330	131	45	8484	8484	NUM
easat-3330	131	46	vol	vol	NOUN
easat-3330	131	47	.	.	PROPN
easat-3330	131	48	8	8	NUM
easat-3330	131	49	,	,	PUNCT
easat-3330	131	50	no	no	INTJ
easat-3330	131	51	.	.	NOUN
easat-3330	132	1	6	6	NUM
easat-3330	132	2	:	:	PUNCT
easat-3330	132	3	6112	6112	NUM
easat-3330	132	4	-	-	SYM
easat-3330	132	5	6122	6122	NUM
easat-3330	132	6	,	,	PUNCT
easat-3330	132	7	2024	2024	NUM
easat-3330	132	8	doi	doi	NOUN
easat-3330	132	9	:	:	PUNCT
easat-3330	132	10	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	132	11	©	©	NOUN
easat-3330	132	12	2024	2024	NUM
easat-3330	132	13	by	by	ADP
easat-3330	132	14	the	the	DET
easat-3330	132	15	author	author	NOUN
easat-3330	132	16	;	;	PUNCT
easat-3330	132	17	licensee	licensee	PROPN
easat-3330	132	18	learning	learn	VERB
easat-3330	132	19	gate	gate	NOUN
easat-3330	132	20	figure	figure	NOUN
easat-3330	132	21	1	1	NUM
easat-3330	132	22	.	.	PUNCT
easat-3330	132	23	results	result	NOUN
easat-3330	132	24	of	of	ADP
easat-3330	132	25	the	the	DET
easat-3330	132	26	analysis	analysis	NOUN
easat-3330	132	27	of	of	ADP
easat-3330	132	28	the	the	DET
easat-3330	132	29	causal	causal	ADJ
easat-3330	132	30	relationships	relationship	NOUN
easat-3330	132	31	and	and	CCONJ
easat-3330	132	32	the	the	DET
easat-3330	132	33	relationship	relationship	NOUN
easat-3330	132	34	between	between	ADP
easat-3330	132	35	sports	sport	NOUN
easat-3330	132	36	communication	communication	NOUN
easat-3330	132	37	strategies	strategy	NOUN
easat-3330	132	38	and	and	CCONJ
easat-3330	132	39	sports	sport	NOUN
easat-3330	132	40	image	image	NOUN
easat-3330	132	41	creation	creation	NOUN
easat-3330	132	42	with	with	ADP
easat-3330	132	43	sports	sport	NOUN
easat-3330	132	44	communication	communication	NOUN
easat-3330	132	45	performance	performance	NOUN
easat-3330	132	46	in	in	ADP
easat-3330	132	47	thailand	thailand	PROPN
easat-3330	132	48	.	.	PUNCT
easat-3330	133	1	5.2	5.2	NUM
easat-3330	133	2	.	.	PUNCT
easat-3330	133	3	results	result	NOUN
easat-3330	133	4	of	of	ADP
easat-3330	133	5	the	the	DET
easat-3330	133	6	qualitative	qualitative	ADJ
easat-3330	133	7	data	datum	NOUN
easat-3330	133	8	analysis	analysis	NOUN
easat-3330	133	9	5.2.1	5.2.1	NUM
easat-3330	133	10	.	.	PUNCT
easat-3330	134	1	situation	situation	NOUN
easat-3330	134	2	of	of	ADP
easat-3330	134	3	sports	sport	NOUN
easat-3330	134	4	communication	communication	NOUN
easat-3330	134	5	in	in	ADP
easat-3330	134	6	thailand	thailand	PROPN
easat-3330	134	7	sports	sport	NOUN
easat-3330	134	8	communication	communication	NOUN
easat-3330	134	9	in	in	ADP
easat-3330	134	10	thailand	thailand	PROPN
easat-3330	134	11	is	be	AUX
easat-3330	134	12	one	one	NUM
easat-3330	134	13	of	of	ADP
easat-3330	134	14	the	the	DET
easat-3330	134	15	activities	activity	NOUN
easat-3330	134	16	within	within	ADP
easat-3330	134	17	the	the	DET
easat-3330	134	18	sports	sport	NOUN
easat-3330	134	19	industry	industry	NOUN
easat-3330	134	20	,	,	PUNCT
easat-3330	134	21	specifically	specifically	ADV
easat-3330	134	22	in	in	ADP
easat-3330	134	23	the	the	DET
easat-3330	134	24	category	category	NOUN
easat-3330	134	25	of	of	ADP
easat-3330	134	26	mass	mass	ADJ
easat-3330	134	27	media	medium	NOUN
easat-3330	134	28	,	,	PUNCT
easat-3330	134	29	advertising	advertising	NOUN
easat-3330	134	30	marketing	marketing	NOUN
easat-3330	134	31	,	,	PUNCT
easat-3330	134	32	and	and	CCONJ
easat-3330	134	33	public	public	ADJ
easat-3330	134	34	relations	relation	NOUN
easat-3330	134	35	.	.	PUNCT
easat-3330	135	1	it	it	PRON
easat-3330	135	2	is	be	AUX
easat-3330	135	3	driven	drive	VERB
easat-3330	135	4	by	by	ADP
easat-3330	135	5	various	various	ADJ
easat-3330	135	6	sectors	sector	NOUN
easat-3330	135	7	supported	support	VERB
easat-3330	135	8	by	by	ADP
easat-3330	135	9	the	the	DET
easat-3330	135	10	government	government	NOUN
easat-3330	135	11	,	,	PUNCT
easat-3330	135	12	under	under	ADP
easat-3330	135	13	the	the	DET
easat-3330	135	14	primary	primary	ADJ
easat-3330	135	15	support	support	NOUN
easat-3330	135	16	of	of	ADP
easat-3330	135	17	the	the	DET
easat-3330	135	18	national	national	PROPN
easat-3330	135	19	reform	reform	PROPN
easat-3330	135	20	council	council	PROPN
easat-3330	135	21	,	,	PUNCT
easat-3330	135	22	and	and	CCONJ
easat-3330	135	23	promotes	promote	VERB
easat-3330	135	24	the	the	DET
easat-3330	135	25	thai	thai	ADJ
easat-3330	135	26	sports	sport	NOUN
easat-3330	135	27	industry	industry	NOUN
easat-3330	135	28	to	to	PART
easat-3330	135	29	enhance	enhance	VERB
easat-3330	135	30	its	its	PRON
easat-3330	135	31	competitiveness	competitiveness	NOUN
easat-3330	135	32	at	at	ADP
easat-3330	135	33	the	the	DET
easat-3330	135	34	international	international	ADJ
easat-3330	135	35	level	level	NOUN
easat-3330	135	36	,	,	PUNCT
easat-3330	135	37	with	with	ADP
easat-3330	135	38	the	the	DET
easat-3330	135	39	ministry	ministry	PROPN
easat-3330	135	40	of	of	ADP
easat-3330	135	41	tourism	tourism	NOUN
easat-3330	135	42	and	and	CCONJ
easat-3330	135	43	sports	sport	NOUN
easat-3330	135	44	providing	provide	VERB
easat-3330	135	45	support	support	NOUN
easat-3330	135	46	.	.	PUNCT
easat-3330	136	1	as	as	ADP
easat-3330	136	2	a	a	DET
easat-3330	136	3	result	result	NOUN
easat-3330	136	4	,	,	PUNCT
easat-3330	136	5	sports	sport	NOUN
easat-3330	136	6	communication	communication	NOUN
easat-3330	136	7	in	in	ADP
easat-3330	136	8	thailand	thailand	PROPN
easat-3330	136	9	has	have	AUX
easat-3330	136	10	been	be	AUX
easat-3330	136	11	continuously	continuously	ADV
easat-3330	136	12	growing	grow	VERB
easat-3330	136	13	.	.	PUNCT
easat-3330	137	1	this	this	DET
easat-3330	137	2	expansion	expansion	NOUN
easat-3330	137	3	is	be	AUX
easat-3330	137	4	a	a	DET
easat-3330	137	5	result	result	NOUN
easat-3330	137	6	of	of	ADP
easat-3330	137	7	support	support	NOUN
easat-3330	137	8	for	for	ADP
easat-3330	137	9	organizing	organizing	NOUN
easat-3330	137	10	competitions	competition	NOUN
easat-3330	137	11	and	and	CCONJ
easat-3330	137	12	developing	develop	VERB
easat-3330	137	13	readiness	readiness	NOUN
easat-3330	137	14	for	for	ADP
easat-3330	137	15	both	both	DET
easat-3330	137	16	organizing	organizing	NOUN
easat-3330	137	17	competitions	competition	NOUN
easat-3330	137	18	and	and	CCONJ
easat-3330	137	19	supporting	support	VERB
easat-3330	137	20	sports	sport	NOUN
easat-3330	137	21	events	event	NOUN
easat-3330	137	22	in	in	ADP
easat-3330	137	23	thailand	thailand	PROPN
easat-3330	137	24	.	.	PUNCT
easat-3330	138	1	additionally	additionally	ADV
easat-3330	138	2	,	,	PUNCT
easat-3330	138	3	the	the	DET
easat-3330	138	4	public	public	NOUN
easat-3330	138	5	has	have	AUX
easat-3330	138	6	shown	show	VERB
easat-3330	138	7	increasing	increase	VERB
easat-3330	138	8	interest	interest	NOUN
easat-3330	138	9	in	in	ADP
easat-3330	138	10	following	follow	VERB
easat-3330	138	11	sports	sport	NOUN
easat-3330	138	12	news	news	NOUN
easat-3330	138	13	,	,	PUNCT
easat-3330	138	14	feeling	feel	VERB
easat-3330	138	15	a	a	DET
easat-3330	138	16	sense	sense	NOUN
easat-3330	138	17	of	of	ADP
easat-3330	138	18	belonging	belong	VERB
easat-3330	138	19	to	to	ADP
easat-3330	138	20	sports	sport	NOUN
easat-3330	138	21	through	through	ADP
easat-3330	138	22	effective	effective	ADJ
easat-3330	138	23	communication	communication	NOUN
easat-3330	138	24	strategies	strategy	NOUN
easat-3330	138	25	in	in	ADP
easat-3330	138	26	the	the	DET
easat-3330	138	27	current	current	ADJ
easat-3330	138	28	era	era	NOUN
easat-3330	138	29	.	.	PUNCT
easat-3330	139	1	5.2.2	5.2.2	NUM
easat-3330	139	2	.	.	PUNCT
easat-3330	139	3	sports	sport	NOUN
easat-3330	139	4	communication	communication	NOUN
easat-3330	139	5	strategies	strategy	NOUN
easat-3330	139	6	in	in	ADP
easat-3330	139	7	thailand	thailand	PROPN
easat-3330	139	8	the	the	DET
easat-3330	139	9	sports	sport	NOUN
easat-3330	139	10	industry	industry	NOUN
easat-3330	139	11	is	be	AUX
easat-3330	139	12	currently	currently	ADV
easat-3330	139	13	highly	highly	ADV
easat-3330	139	14	competitive	competitive	ADJ
easat-3330	139	15	,	,	PUNCT
easat-3330	139	16	with	with	ADP
easat-3330	139	17	the	the	DET
easat-3330	139	18	emergence	emergence	NOUN
easat-3330	139	19	of	of	ADP
easat-3330	139	20	new	new	ADJ
easat-3330	139	21	competitors	competitor	NOUN
easat-3330	139	22	both	both	CCONJ
easat-3330	139	23	domestically	domestically	ADV
easat-3330	139	24	and	and	CCONJ
easat-3330	139	25	internationally	internationally	ADV
easat-3330	139	26	investing	invest	VERB
easat-3330	139	27	and	and	CCONJ
easat-3330	139	28	operating	operating	NOUN
easat-3330	139	29	businesses	business	NOUN
easat-3330	139	30	in	in	ADP
easat-3330	139	31	thailand	thailand	PROPN
easat-3330	139	32	's	's	PART
easat-3330	139	33	sports	sport	NOUN
easat-3330	139	34	industry	industry	NOUN
easat-3330	139	35	.	.	PUNCT
easat-3330	140	1	when	when	SCONJ
easat-3330	140	2	considering	consider	VERB
easat-3330	140	3	the	the	DET
easat-3330	140	4	overall	overall	ADJ
easat-3330	140	5	situation	situation	NOUN
easat-3330	140	6	of	of	ADP
easat-3330	140	7	sports	sport	NOUN
easat-3330	140	8	communication	communication	NOUN
easat-3330	140	9	organizations	organization	NOUN
easat-3330	140	10	,	,	PUNCT
easat-3330	140	11	there	there	PRON
easat-3330	140	12	is	be	VERB
easat-3330	140	13	ongoing	ongoing	ADJ
easat-3330	140	14	competition	competition	NOUN
easat-3330	140	15	to	to	PART
easat-3330	140	16	develop	develop	VERB
easat-3330	140	17	sports	sport	NOUN
easat-3330	140	18	communication	communication	NOUN
easat-3330	140	19	strategies	strategy	NOUN
easat-3330	140	20	.	.	PUNCT
easat-3330	141	1	this	this	PRON
easat-3330	141	2	demonstrates	demonstrate	VERB
easat-3330	141	3	efforts	effort	NOUN
easat-3330	141	4	to	to	PART
easat-3330	141	5	attract	attract	VERB
easat-3330	141	6	audiences	audience	NOUN
easat-3330	141	7	to	to	PART
easat-3330	141	8	become	become	VERB
easat-3330	141	9	part	part	NOUN
easat-3330	141	10	of	of	ADP
easat-3330	141	11	those	those	DET
easat-3330	141	12	communication	communication	NOUN
easat-3330	141	13	channels	channel	NOUN
easat-3330	141	14	,	,	PUNCT
easat-3330	141	15	reflecting	reflect	VERB
easat-3330	141	16	the	the	DET
easat-3330	141	17	strength	strength	NOUN
easat-3330	141	18	of	of	ADP
easat-3330	141	19	being	be	AUX
easat-3330	141	20	a	a	DET
easat-3330	141	21	leader	leader	NOUN
easat-3330	141	22	in	in	ADP
easat-3330	141	23	sports	sport	NOUN
easat-3330	141	24	communication	communication	NOUN
easat-3330	141	25	.	.	PUNCT
easat-3330	142	1	6119	6119	NUM
easat-3330	142	2	edelweiss	edelweiss	PROPN
easat-3330	142	3	applied	apply	VERB
easat-3330	142	4	science	science	NOUN
easat-3330	142	5	and	and	CCONJ
easat-3330	142	6	technology	technology	NOUN
easat-3330	142	7	issn	issn	PROPN
easat-3330	142	8	:	:	PUNCT
easat-3330	142	9	2576	2576	NUM
easat-3330	142	10	-	-	SYM
easat-3330	142	11	8484	8484	NUM
easat-3330	142	12	vol	vol	NOUN
easat-3330	142	13	.	.	PROPN
easat-3330	142	14	8	8	NUM
easat-3330	142	15	,	,	PUNCT
easat-3330	142	16	no	no	INTJ
easat-3330	142	17	.	.	NOUN
easat-3330	142	18	6	6	NUM
easat-3330	142	19	:	:	PUNCT
easat-3330	142	20	6112	6112	NUM
easat-3330	142	21	-	-	SYM
easat-3330	142	22	6122	6122	NUM
easat-3330	142	23	,	,	PUNCT
easat-3330	142	24	2024	2024	NUM
easat-3330	142	25	doi	doi	NOUN
easat-3330	142	26	:	:	PUNCT
easat-3330	142	27	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	142	28	©	©	NOUN
easat-3330	142	29	2024	2024	NUM
easat-3330	142	30	by	by	ADP
easat-3330	142	31	the	the	DET
easat-3330	142	32	author	author	NOUN
easat-3330	142	33	;	;	PUNCT
easat-3330	142	34	licensee	licensee	PROPN
easat-3330	142	35	learning	learning	NOUN
easat-3330	142	36	gate	gate	NOUN
easat-3330	142	37	when	when	SCONJ
easat-3330	142	38	explaining	explain	VERB
easat-3330	142	39	the	the	DET
easat-3330	142	40	characteristics	characteristic	NOUN
easat-3330	142	41	of	of	ADP
easat-3330	142	42	sports	sport	NOUN
easat-3330	142	43	communication	communication	NOUN
easat-3330	142	44	strategies	strategy	NOUN
easat-3330	142	45	,	,	PUNCT
easat-3330	142	46	organizations	organization	NOUN
easat-3330	142	47	are	be	AUX
easat-3330	142	48	developing	develop	VERB
easat-3330	142	49	communication	communication	NOUN
easat-3330	142	50	processes	process	NOUN
easat-3330	142	51	to	to	PART
easat-3330	142	52	be	be	AUX
easat-3330	142	53	more	more	ADV
easat-3330	142	54	effective	effective	ADJ
easat-3330	142	55	and	and	CCONJ
easat-3330	142	56	modern	modern	ADJ
easat-3330	142	57	to	to	PART
easat-3330	142	58	compete	compete	VERB
easat-3330	142	59	for	for	ADP
easat-3330	142	60	sports	sport	NOUN
easat-3330	142	61	viewership	viewership	NOUN
easat-3330	142	62	.	.	PUNCT
easat-3330	143	1	communication	communication	NOUN
easat-3330	143	2	is	be	AUX
easat-3330	143	3	considered	consider	VERB
easat-3330	143	4	an	an	DET
easat-3330	143	5	essential	essential	ADJ
easat-3330	143	6	tool	tool	NOUN
easat-3330	143	7	for	for	ADP
easat-3330	143	8	creating	create	VERB
easat-3330	143	9	favorability	favorability	NOUN
easat-3330	143	10	and	and	CCONJ
easat-3330	143	11	acceptance	acceptance	NOUN
easat-3330	143	12	in	in	ADP
easat-3330	143	13	sports	sport	NOUN
easat-3330	143	14	through	through	ADP
easat-3330	143	15	marketing	marketing	NOUN
easat-3330	143	16	communication	communication	NOUN
easat-3330	143	17	processes	process	NOUN
easat-3330	143	18	to	to	PART
easat-3330	143	19	attract	attract	VERB
easat-3330	143	20	interest	interest	NOUN
easat-3330	143	21	and	and	CCONJ
easat-3330	143	22	build	build	VERB
easat-3330	143	23	relationships	relationship	NOUN
easat-3330	143	24	between	between	ADP
easat-3330	143	25	audiences	audience	NOUN
easat-3330	143	26	and	and	CCONJ
easat-3330	143	27	sports	sport	NOUN
easat-3330	143	28	organizations	organization	NOUN
easat-3330	143	29	.	.	PUNCT
easat-3330	144	1	moreover	moreover	ADV
easat-3330	144	2	,	,	PUNCT
easat-3330	144	3	collaboration	collaboration	NOUN
easat-3330	144	4	with	with	ADP
easat-3330	144	5	partners	partner	NOUN
easat-3330	144	6	is	be	AUX
easat-3330	144	7	necessary	necessary	ADJ
easat-3330	144	8	to	to	PART
easat-3330	144	9	increase	increase	VERB
easat-3330	144	10	opportunities	opportunity	NOUN
easat-3330	144	11	to	to	PART
easat-3330	144	12	reach	reach	VERB
easat-3330	144	13	target	target	NOUN
easat-3330	144	14	groups	group	NOUN
easat-3330	144	15	and	and	CCONJ
easat-3330	144	16	create	create	VERB
easat-3330	144	17	engaging	engaging	ADJ
easat-3330	144	18	content	content	NOUN
easat-3330	144	19	that	that	PRON
easat-3330	144	20	fosters	foster	VERB
easat-3330	144	21	a	a	DET
easat-3330	144	22	deeper	deep	ADJ
easat-3330	144	23	connection	connection	NOUN
easat-3330	144	24	with	with	ADP
easat-3330	144	25	sports	sport	NOUN
easat-3330	144	26	teams	team	NOUN
easat-3330	144	27	.	.	PUNCT
easat-3330	145	1	5.2.3	5.2.3	NUM
easat-3330	145	2	.	.	PUNCT
easat-3330	145	3	sports	sport	NOUN
easat-3330	145	4	image	image	NOUN
easat-3330	145	5	creation	creation	NOUN
easat-3330	145	6	in	in	ADP
easat-3330	145	7	thailand	thailand	PROPN
easat-3330	145	8	sports	sport	NOUN
easat-3330	145	9	image	image	NOUN
easat-3330	145	10	creation	creation	NOUN
easat-3330	145	11	in	in	ADP
easat-3330	145	12	thailand	thailand	PROPN
easat-3330	145	13	is	be	AUX
easat-3330	145	14	highly	highly	ADV
easat-3330	145	15	significant	significant	ADJ
easat-3330	145	16	,	,	PUNCT
easat-3330	145	17	as	as	SCONJ
easat-3330	145	18	it	it	PRON
easat-3330	145	19	is	be	AUX
easat-3330	145	20	evident	evident	ADJ
easat-3330	145	21	that	that	SCONJ
easat-3330	145	22	both	both	CCONJ
easat-3330	145	23	the	the	DET
easat-3330	145	24	image	image	NOUN
easat-3330	145	25	of	of	ADP
easat-3330	145	26	sports	sport	NOUN
easat-3330	145	27	organizations	organization	NOUN
easat-3330	145	28	and	and	CCONJ
easat-3330	145	29	athletes	athlete	NOUN
easat-3330	145	30	play	play	VERB
easat-3330	145	31	a	a	DET
easat-3330	145	32	crucial	crucial	ADJ
easat-3330	145	33	role	role	NOUN
easat-3330	145	34	in	in	ADP
easat-3330	145	35	terms	term	NOUN
easat-3330	145	36	of	of	ADP
easat-3330	145	37	acceptance	acceptance	NOUN
easat-3330	145	38	and	and	CCONJ
easat-3330	145	39	credibility	credibility	NOUN
easat-3330	145	40	.	.	PUNCT
easat-3330	146	1	this	this	DET
easat-3330	146	2	image	image	NOUN
easat-3330	146	3	is	be	AUX
easat-3330	146	4	a	a	DET
easat-3330	146	5	sports	sport	NOUN
easat-3330	146	6	factor	factor	NOUN
easat-3330	146	7	that	that	PRON
easat-3330	146	8	arises	arise	VERB
easat-3330	146	9	from	from	ADP
easat-3330	146	10	the	the	DET
easat-3330	146	11	development	development	NOUN
easat-3330	146	12	of	of	ADP
easat-3330	146	13	effective	effective	ADJ
easat-3330	146	14	communication	communication	NOUN
easat-3330	146	15	,	,	PUNCT
easat-3330	146	16	focusing	focus	VERB
easat-3330	146	17	on	on	ADP
easat-3330	146	18	establishing	establish	VERB
easat-3330	146	19	a	a	DET
easat-3330	146	20	distinctive	distinctive	ADJ
easat-3330	146	21	and	and	CCONJ
easat-3330	146	22	recognized	recognize	VERB
easat-3330	146	23	image	image	NOUN
easat-3330	146	24	.	.	PUNCT
easat-3330	147	1	it	it	PRON
easat-3330	147	2	can	can	AUX
easat-3330	147	3	be	be	AUX
easat-3330	147	4	observed	observe	VERB
easat-3330	147	5	that	that	SCONJ
easat-3330	147	6	,	,	PUNCT
easat-3330	147	7	in	in	ADP
easat-3330	147	8	the	the	DET
easat-3330	147	9	current	current	ADJ
easat-3330	147	10	situation	situation	NOUN
easat-3330	147	11	,	,	PUNCT
easat-3330	147	12	sports	sport	NOUN
easat-3330	147	13	organizations	organization	NOUN
easat-3330	147	14	such	such	ADJ
easat-3330	147	15	as	as	ADP
easat-3330	147	16	sports	sport	NOUN
easat-3330	147	17	associations	association	NOUN
easat-3330	147	18	,	,	PUNCT
easat-3330	147	19	the	the	DET
easat-3330	147	20	department	department	NOUN
easat-3330	147	21	of	of	ADP
easat-3330	147	22	physical	physical	ADJ
easat-3330	147	23	education	education	NOUN
easat-3330	147	24	,	,	PUNCT
easat-3330	147	25	and	and	CCONJ
easat-3330	147	26	even	even	ADV
easat-3330	147	27	the	the	DET
easat-3330	147	28	national	national	ADJ
easat-3330	147	29	sports	sport	NOUN
easat-3330	147	30	university	university	NOUN
easat-3330	147	31	must	must	AUX
easat-3330	147	32	be	be	AUX
easat-3330	147	33	credible	credible	ADJ
easat-3330	147	34	through	through	ADP
easat-3330	147	35	recognition	recognition	NOUN
easat-3330	147	36	of	of	ADP
easat-3330	147	37	the	the	DET
easat-3330	147	38	organization	organization	NOUN
easat-3330	147	39	,	,	PUNCT
easat-3330	147	40	achieved	achieve	VERB
easat-3330	147	41	by	by	ADP
easat-3330	147	42	continuously	continuously	ADV
easat-3330	147	43	creating	create	VERB
easat-3330	147	44	and	and	CCONJ
easat-3330	147	45	developing	develop	VERB
easat-3330	147	46	an	an	DET
easat-3330	147	47	image	image	NOUN
easat-3330	147	48	through	through	ADP
easat-3330	147	49	effective	effective	ADJ
easat-3330	147	50	communication	communication	NOUN
easat-3330	147	51	processes	process	NOUN
easat-3330	147	52	that	that	PRON
easat-3330	147	53	establish	establish	VERB
easat-3330	147	54	the	the	DET
easat-3330	147	55	unique	unique	ADJ
easat-3330	147	56	characteristics	characteristic	NOUN
easat-3330	147	57	of	of	ADP
easat-3330	147	58	that	that	DET
easat-3330	147	59	sports	sport	NOUN
easat-3330	147	60	organization	organization	NOUN
easat-3330	147	61	.	.	PUNCT
easat-3330	148	1	furthermore	furthermore	ADV
easat-3330	148	2	,	,	PUNCT
easat-3330	148	3	it	it	PRON
easat-3330	148	4	reflects	reflect	VERB
easat-3330	148	5	the	the	DET
easat-3330	148	6	corporate	corporate	ADJ
easat-3330	148	7	social	social	ADJ
easat-3330	148	8	responsibility	responsibility	NOUN
easat-3330	148	9	of	of	ADP
easat-3330	148	10	athletes	athlete	NOUN
easat-3330	148	11	and	and	CCONJ
easat-3330	148	12	sports	sport	NOUN
easat-3330	148	13	organizations	organization	NOUN
easat-3330	148	14	through	through	ADP
easat-3330	148	15	their	their	PRON
easat-3330	148	16	involvement	involvement	NOUN
easat-3330	148	17	with	with	ADP
easat-3330	148	18	the	the	DET
easat-3330	148	19	community	community	NOUN
easat-3330	148	20	.	.	PUNCT
easat-3330	149	1	as	as	SCONJ
easat-3330	149	2	can	can	AUX
easat-3330	149	3	be	be	AUX
easat-3330	149	4	seen	see	VERB
easat-3330	149	5	,	,	PUNCT
easat-3330	149	6	the	the	DET
easat-3330	149	7	image	image	NOUN
easat-3330	149	8	of	of	ADP
easat-3330	149	9	an	an	DET
easat-3330	149	10	organization	organization	NOUN
easat-3330	149	11	represents	represent	VERB
easat-3330	149	12	the	the	DET
easat-3330	149	13	value	value	NOUN
easat-3330	149	14	of	of	ADP
easat-3330	149	15	that	that	DET
easat-3330	149	16	sports	sport	NOUN
easat-3330	149	17	organization	organization	NOUN
easat-3330	149	18	.	.	PUNCT
easat-3330	150	1	additionally	additionally	ADV
easat-3330	150	2	,	,	PUNCT
easat-3330	150	3	for	for	ADP
easat-3330	150	4	the	the	DET
easat-3330	150	5	athletes	athlete	NOUN
easat-3330	150	6	themselves	themselves	PRON
easat-3330	150	7	,	,	PUNCT
easat-3330	150	8	their	their	PRON
easat-3330	150	9	image	image	NOUN
easat-3330	150	10	is	be	AUX
easat-3330	150	11	a	a	DET
easat-3330	150	12	key	key	ADJ
easat-3330	150	13	factor	factor	NOUN
easat-3330	150	14	that	that	PRON
easat-3330	150	15	attracts	attract	VERB
easat-3330	150	16	fans	fan	NOUN
easat-3330	150	17	,	,	PUNCT
easat-3330	150	18	reflected	reflect	VERB
easat-3330	150	19	in	in	ADP
easat-3330	150	20	athletes	athlete	NOUN
easat-3330	150	21	being	be	AUX
easat-3330	150	22	credible	credible	ADJ
easat-3330	150	23	,	,	PUNCT
easat-3330	150	24	approachable	approachable	ADJ
easat-3330	150	25	,	,	PUNCT
easat-3330	150	26	connected	connect	VERB
easat-3330	150	27	to	to	ADP
easat-3330	150	28	the	the	DET
easat-3330	150	29	community	community	NOUN
easat-3330	150	30	,	,	PUNCT
easat-3330	150	31	socially	socially	ADV
easat-3330	150	32	responsible	responsible	ADJ
easat-3330	150	33	,	,	PUNCT
easat-3330	150	34	and	and	CCONJ
easat-3330	150	35	accessible	accessible	ADJ
easat-3330	150	36	,	,	PUNCT
easat-3330	150	37	which	which	PRON
easat-3330	150	38	in	in	ADP
easat-3330	150	39	turn	turn	NOUN
easat-3330	150	40	generates	generate	VERB
easat-3330	150	41	popularity	popularity	NOUN
easat-3330	150	42	for	for	ADP
easat-3330	150	43	both	both	CCONJ
easat-3330	150	44	the	the	DET
easat-3330	150	45	athletes	athlete	NOUN
easat-3330	150	46	and	and	CCONJ
easat-3330	150	47	sports	sport	NOUN
easat-3330	150	48	associations	association	NOUN
easat-3330	150	49	.	.	PUNCT
easat-3330	151	1	5.2.4	5.2.4	NUM
easat-3330	151	2	.	.	PUNCT
easat-3330	151	3	results	result	NOUN
easat-3330	151	4	of	of	ADP
easat-3330	151	5	sports	sport	NOUN
easat-3330	151	6	communication	communication	NOUN
easat-3330	151	7	strategies	strategy	NOUN
easat-3330	151	8	and	and	CCONJ
easat-3330	151	9	sports	sport	NOUN
easat-3330	151	10	image	image	NOUN
easat-3330	151	11	creation	creation	NOUN
easat-3330	151	12	with	with	ADP
easat-3330	151	13	sports	sport	NOUN
easat-3330	151	14	communication	communication	NOUN
easat-3330	151	15	performance	performance	NOUN
easat-3330	151	16	in	in	ADP
easat-3330	151	17	thailand	thailand	PROPN
easat-3330	151	18	sports	sport	NOUN
easat-3330	151	19	communication	communication	NOUN
easat-3330	151	20	strategies	strategy	NOUN
easat-3330	151	21	are	be	AUX
easat-3330	151	22	characterized	characterize	VERB
easat-3330	151	23	by	by	ADP
easat-3330	151	24	marketing	market	VERB
easat-3330	151	25	communication	communication	NOUN
easat-3330	151	26	that	that	PRON
easat-3330	151	27	engages	engage	VERB
easat-3330	151	28	audiences	audience	NOUN
easat-3330	151	29	with	with	ADP
easat-3330	151	30	sports	sport	NOUN
easat-3330	151	31	organizations	organization	NOUN
easat-3330	151	32	,	,	PUNCT
easat-3330	151	33	as	as	ADV
easat-3330	151	34	well	well	ADV
easat-3330	151	35	as	as	ADP
easat-3330	151	36	between	between	ADP
easat-3330	151	37	audiences	audience	NOUN
easat-3330	151	38	and	and	CCONJ
easat-3330	151	39	athletes	athlete	NOUN
easat-3330	151	40	.	.	PUNCT
easat-3330	152	1	they	they	PRON
easat-3330	152	2	also	also	ADV
easat-3330	152	3	foster	foster	VERB
easat-3330	152	4	collaboration	collaboration	NOUN
easat-3330	152	5	with	with	ADP
easat-3330	152	6	sports	sport	NOUN
easat-3330	152	7	partners	partner	NOUN
easat-3330	152	8	,	,	PUNCT
easat-3330	152	9	leading	lead	VERB
easat-3330	152	10	to	to	ADP
easat-3330	152	11	the	the	DET
easat-3330	152	12	creation	creation	NOUN
easat-3330	152	13	of	of	ADP
easat-3330	152	14	a	a	DET
easat-3330	152	15	widely	widely	ADV
easat-3330	152	16	recognized	recognize	VERB
easat-3330	152	17	sports	sport	NOUN
easat-3330	152	18	image	image	NOUN
easat-3330	152	19	reflecting	reflect	VERB
easat-3330	152	20	both	both	DET
easat-3330	152	21	the	the	DET
easat-3330	152	22	professionalism	professionalism	NOUN
easat-3330	152	23	of	of	ADP
easat-3330	152	24	athletes	athlete	NOUN
easat-3330	152	25	and	and	CCONJ
easat-3330	152	26	sports	sport	NOUN
easat-3330	152	27	organizations	organization	NOUN
easat-3330	152	28	.	.	PUNCT
easat-3330	153	1	additionally	additionally	ADV
easat-3330	153	2	,	,	PUNCT
easat-3330	153	3	corporate	corporate	ADJ
easat-3330	153	4	social	social	ADJ
easat-3330	153	5	responsibility	responsibility	NOUN
easat-3330	153	6	and	and	CCONJ
easat-3330	153	7	community	community	NOUN
easat-3330	153	8	involvement	involvement	NOUN
easat-3330	153	9	contribute	contribute	VERB
easat-3330	153	10	to	to	ADP
easat-3330	153	11	the	the	DET
easat-3330	153	12	effectiveness	effectiveness	NOUN
easat-3330	153	13	of	of	ADP
easat-3330	153	14	sports	sport	NOUN
easat-3330	153	15	communication	communication	NOUN
easat-3330	153	16	,	,	PUNCT
easat-3330	153	17	enhancing	enhance	VERB
easat-3330	153	18	understanding	understanding	NOUN
easat-3330	153	19	of	of	ADP
easat-3330	153	20	sports	sport	NOUN
easat-3330	153	21	information	information	NOUN
easat-3330	153	22	and	and	CCONJ
easat-3330	153	23	the	the	DET
easat-3330	153	24	accuracy	accuracy	NOUN
easat-3330	153	25	and	and	CCONJ
easat-3330	153	26	dissemination	dissemination	NOUN
easat-3330	153	27	of	of	ADP
easat-3330	153	28	public	public	ADJ
easat-3330	153	29	information	information	NOUN
easat-3330	153	30	in	in	ADP
easat-3330	153	31	thailand	thailand	PROPN
easat-3330	153	32	.	.	PUNCT
easat-3330	154	1	it	it	PRON
easat-3330	154	2	can	can	AUX
easat-3330	154	3	be	be	AUX
easat-3330	154	4	explained	explain	VERB
easat-3330	154	5	that	that	SCONJ
easat-3330	154	6	sports	sport	NOUN
easat-3330	154	7	organizations	organization	NOUN
easat-3330	154	8	in	in	ADP
easat-3330	154	9	thailand	thailand	PROPN
easat-3330	154	10	need	need	VERB
easat-3330	154	11	to	to	PART
easat-3330	154	12	plan	plan	VERB
easat-3330	154	13	communication	communication	NOUN
easat-3330	154	14	strategies	strategy	NOUN
easat-3330	154	15	that	that	PRON
easat-3330	154	16	can	can	AUX
easat-3330	154	17	be	be	AUX
easat-3330	154	18	measured	measure	VERB
easat-3330	154	19	concretely	concretely	ADV
easat-3330	154	20	,	,	PUNCT
easat-3330	154	21	focusing	focus	VERB
easat-3330	154	22	on	on	ADP
easat-3330	154	23	effective	effective	ADJ
easat-3330	154	24	marketing	marketing	NOUN
easat-3330	154	25	communication	communication	NOUN
easat-3330	154	26	.	.	PUNCT
easat-3330	155	1	this	this	DET
easat-3330	155	2	process	process	NOUN
easat-3330	155	3	is	be	AUX
easat-3330	155	4	used	use	VERB
easat-3330	155	5	to	to	PART
easat-3330	155	6	create	create	VERB
easat-3330	155	7	an	an	DET
easat-3330	155	8	image	image	NOUN
easat-3330	155	9	for	for	ADP
easat-3330	155	10	athletes	athlete	NOUN
easat-3330	155	11	,	,	PUNCT
easat-3330	155	12	sports	sport	NOUN
easat-3330	155	13	clubs	club	NOUN
easat-3330	155	14	,	,	PUNCT
easat-3330	155	15	or	or	CCONJ
easat-3330	155	16	various	various	ADJ
easat-3330	155	17	sports	sport	NOUN
easat-3330	155	18	organizations	organization	NOUN
easat-3330	155	19	to	to	PART
easat-3330	155	20	attract	attract	VERB
easat-3330	155	21	interest	interest	NOUN
easat-3330	155	22	and	and	CCONJ
easat-3330	155	23	build	build	VERB
easat-3330	155	24	relationships	relationship	NOUN
easat-3330	155	25	with	with	ADP
easat-3330	155	26	target	target	NOUN
easat-3330	155	27	groups	group	NOUN
easat-3330	155	28	.	.	PUNCT
easat-3330	156	1	communication	communication	NOUN
easat-3330	156	2	occurs	occur	VERB
easat-3330	156	3	through	through	ADP
easat-3330	156	4	social	social	ADJ
easat-3330	156	5	media	medium	NOUN
easat-3330	156	6	,	,	PUNCT
easat-3330	156	7	the	the	DET
easat-3330	156	8	use	use	NOUN
easat-3330	156	9	of	of	ADP
easat-3330	156	10	influencers	influencer	NOUN
easat-3330	156	11	,	,	PUNCT
easat-3330	156	12	event	event	NOUN
easat-3330	156	13	organization	organization	NOUN
easat-3330	156	14	,	,	PUNCT
easat-3330	156	15	and	and	CCONJ
easat-3330	156	16	sponsorships	sponsorship	NOUN
easat-3330	156	17	.	.	PUNCT
easat-3330	157	1	moreover	moreover	ADV
easat-3330	157	2	,	,	PUNCT
easat-3330	157	3	it	it	PRON
easat-3330	157	4	is	be	AUX
easat-3330	157	5	essential	essential	ADJ
easat-3330	157	6	to	to	PART
easat-3330	157	7	strengthen	strengthen	VERB
easat-3330	157	8	and	and	CCONJ
easat-3330	157	9	increase	increase	VERB
easat-3330	157	10	opportunities	opportunity	NOUN
easat-3330	157	11	for	for	ADP
easat-3330	157	12	effectively	effectively	ADV
easat-3330	157	13	reaching	reach	VERB
easat-3330	157	14	target	target	NOUN
easat-3330	157	15	groups	group	NOUN
easat-3330	157	16	by	by	ADP
easat-3330	157	17	identifying	identify	VERB
easat-3330	157	18	and	and	CCONJ
easat-3330	157	19	selecting	select	VERB
easat-3330	157	20	appropriate	appropriate	ADJ
easat-3330	157	21	partners	partner	NOUN
easat-3330	157	22	,	,	PUNCT
easat-3330	157	23	coordinating	coordinate	VERB
easat-3330	157	24	and	and	CCONJ
easat-3330	157	25	collaborating	collaborate	VERB
easat-3330	157	26	on	on	ADP
easat-3330	157	27	activities	activity	NOUN
easat-3330	157	28	,	,	PUNCT
easat-3330	157	29	conducting	conduct	VERB
easat-3330	157	30	joint	joint	ADJ
easat-3330	157	31	campaigns	campaign	NOUN
easat-3330	157	32	,	,	PUNCT
easat-3330	157	33	and	and	CCONJ
easat-3330	157	34	building	build	VERB
easat-3330	157	35	sustainable	sustainable	ADJ
easat-3330	157	36	relationships	relationship	NOUN
easat-3330	157	37	.	.	PUNCT
easat-3330	158	1	additionally	additionally	ADV
easat-3330	158	2	,	,	PUNCT
easat-3330	158	3	it	it	PRON
easat-3330	158	4	involves	involve	VERB
easat-3330	158	5	creating	create	VERB
easat-3330	158	6	compelling	compelling	ADJ
easat-3330	158	7	sports	sport	NOUN
easat-3330	158	8	communication	communication	NOUN
easat-3330	158	9	content	content	NOUN
easat-3330	158	10	that	that	PRON
easat-3330	158	11	captures	capture	VERB
easat-3330	158	12	audience	audience	NOUN
easat-3330	158	13	interest	interest	NOUN
easat-3330	158	14	and	and	CCONJ
easat-3330	158	15	encourages	encourage	VERB
easat-3330	158	16	interaction	interaction	NOUN
easat-3330	158	17	,	,	PUNCT
easat-3330	158	18	whether	whether	SCONJ
easat-3330	158	19	through	through	ADP
easat-3330	158	20	comments	comment	NOUN
easat-3330	158	21	,	,	PUNCT
easat-3330	158	22	shares	share	NOUN
easat-3330	158	23	,	,	PUNCT
easat-3330	158	24	or	or	CCONJ
easat-3330	158	25	expressions	expression	NOUN
easat-3330	158	26	of	of	ADP
easat-3330	158	27	sentiment	sentiment	NOUN
easat-3330	158	28	.	.	PUNCT
easat-3330	159	1	this	this	DET
easat-3330	159	2	type	type	NOUN
easat-3330	159	3	of	of	ADP
easat-3330	159	4	content	content	NOUN
easat-3330	159	5	makes	make	VERB
easat-3330	159	6	audiences	audience	NOUN
easat-3330	159	7	feel	feel	VERB
easat-3330	159	8	involved	involved	ADJ
easat-3330	159	9	and	and	CCONJ
easat-3330	159	10	connected	connect	VERB
easat-3330	159	11	to	to	ADP
easat-3330	159	12	the	the	DET
easat-3330	159	13	brand	brand	NOUN
easat-3330	159	14	or	or	CCONJ
easat-3330	159	15	sports	sport	NOUN
easat-3330	159	16	team	team	NOUN
easat-3330	159	17	on	on	ADP
easat-3330	159	18	a	a	DET
easat-3330	159	19	deeper	deep	ADJ
easat-3330	159	20	level	level	NOUN
easat-3330	159	21	,	,	PUNCT
easat-3330	159	22	positively	positively	ADV
easat-3330	159	23	impacting	impact	VERB
easat-3330	159	24	the	the	DET
easat-3330	159	25	effectiveness	effectiveness	NOUN
easat-3330	159	26	of	of	ADP
easat-3330	159	27	sports	sport	NOUN
easat-3330	159	28	communication	communication	NOUN
easat-3330	159	29	through	through	ADP
easat-3330	159	30	professionalism	professionalism	NOUN
easat-3330	159	31	in	in	ADP
easat-3330	159	32	sports	sport	NOUN
easat-3330	159	33	communication	communication	NOUN
easat-3330	159	34	,	,	PUNCT
easat-3330	159	35	corporate	corporate	ADJ
easat-3330	159	36	social	social	ADJ
easat-3330	159	37	responsibility	responsibility	NOUN
easat-3330	159	38	,	,	PUNCT
easat-3330	159	39	and	and	CCONJ
easat-3330	159	40	community	community	NOUN
easat-3330	159	41	engagement	engagement	NOUN
easat-3330	159	42	using	use	VERB
easat-3330	159	43	sports	sport	NOUN
easat-3330	159	44	as	as	ADP
easat-3330	159	45	a	a	DET
easat-3330	159	46	medium	medium	NOUN
easat-3330	159	47	.	.	NOUN
easat-3330	160	1	6	6	NUM
easat-3330	160	2	.	.	X
easat-3330	160	3	validation	validation	NOUN
easat-3330	160	4	of	of	ADP
easat-3330	160	5	research	research	NOUN
easat-3330	160	6	findings	finding	NOUN
easat-3330	160	7	from	from	ADP
easat-3330	160	8	focus	focus	NOUN
easat-3330	160	9	group	group	NOUN
easat-3330	160	10	discussions	discussion	NOUN
easat-3330	160	11	the	the	DET
easat-3330	160	12	results	result	NOUN
easat-3330	160	13	from	from	ADP
easat-3330	160	14	the	the	DET
easat-3330	160	15	focus	focus	NOUN
easat-3330	160	16	group	group	NOUN
easat-3330	160	17	discussions	discussion	NOUN
easat-3330	160	18	with	with	ADP
easat-3330	160	19	five	five	NUM
easat-3330	160	20	key	key	ADJ
easat-3330	160	21	informants	informant	NOUN
easat-3330	160	22	were	be	AUX
easat-3330	160	23	conducted	conduct	VERB
easat-3330	160	24	to	to	PART
easat-3330	160	25	validate	validate	VERB
easat-3330	160	26	the	the	DET
easat-3330	160	27	research	research	NOUN
easat-3330	160	28	findings	finding	NOUN
easat-3330	160	29	on	on	ADP
easat-3330	160	30	the	the	DET
easat-3330	160	31	relationship	relationship	NOUN
easat-3330	160	32	between	between	ADP
easat-3330	160	33	sports	sport	NOUN
easat-3330	160	34	communication	communication	NOUN
easat-3330	160	35	strategies	strategy	NOUN
easat-3330	160	36	and	and	CCONJ
easat-3330	160	37	sports	sport	NOUN
easat-3330	160	38	image	image	NOUN
easat-3330	160	39	creation	creation	NOUN
easat-3330	160	40	with	with	ADP
easat-3330	160	41	sports	sport	NOUN
easat-3330	160	42	communication	communication	NOUN
easat-3330	160	43	performance	performance	NOUN
easat-3330	160	44	in	in	ADP
easat-3330	160	45	thailand	thailand	PROPN
easat-3330	160	46	.	.	PUNCT
easat-3330	161	1	it	it	PRON
easat-3330	161	2	was	be	AUX
easat-3330	161	3	found	find	VERB
easat-3330	161	4	that	that	SCONJ
easat-3330	161	5	the	the	DET
easat-3330	161	6	research	research	NOUN
easat-3330	161	7	results	result	NOUN
easat-3330	161	8	developed	develop	VERB
easat-3330	161	9	from	from	ADP
easat-3330	161	10	both	both	CCONJ
easat-3330	161	11	quantitative	quantitative	ADJ
easat-3330	161	12	and	and	CCONJ
easat-3330	161	13	qualitative	qualitative	ADJ
easat-3330	161	14	data	datum	NOUN
easat-3330	161	15	are	be	AUX
easat-3330	161	16	consistent	consistent	ADJ
easat-3330	161	17	with	with	ADP
easat-3330	161	18	the	the	DET
easat-3330	161	19	research	research	NOUN
easat-3330	161	20	hypotheses	hypothesis	NOUN
easat-3330	161	21	.	.	PUNCT
easat-3330	162	1	6120	6120	NUM
easat-3330	162	2	edelweiss	edelweiss	PROPN
easat-3330	162	3	applied	apply	VERB
easat-3330	162	4	science	science	NOUN
easat-3330	162	5	and	and	CCONJ
easat-3330	162	6	technology	technology	NOUN
easat-3330	162	7	issn	issn	PROPN
easat-3330	162	8	:	:	PUNCT
easat-3330	162	9	2576	2576	NUM
easat-3330	162	10	-	-	SYM
easat-3330	162	11	8484	8484	NUM
easat-3330	162	12	vol	vol	NOUN
easat-3330	162	13	.	.	PROPN
easat-3330	162	14	8	8	NUM
easat-3330	162	15	,	,	PUNCT
easat-3330	162	16	no	no	INTJ
easat-3330	162	17	.	.	NOUN
easat-3330	162	18	6	6	NUM
easat-3330	162	19	:	:	PUNCT
easat-3330	162	20	6112	6112	NUM
easat-3330	162	21	-	-	SYM
easat-3330	162	22	6122	6122	NUM
easat-3330	162	23	,	,	PUNCT
easat-3330	162	24	2024	2024	NUM
easat-3330	162	25	doi	doi	NOUN
easat-3330	162	26	:	:	PUNCT
easat-3330	162	27	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	162	28	©	©	NOUN
easat-3330	162	29	2024	2024	NUM
easat-3330	162	30	by	by	ADP
easat-3330	162	31	the	the	DET
easat-3330	162	32	author	author	NOUN
easat-3330	162	33	;	;	PUNCT
easat-3330	162	34	licensee	licensee	PROPN
easat-3330	162	35	learning	learning	NOUN
easat-3330	162	36	gate	gate	NOUN
easat-3330	162	37	7	7	NUM
easat-3330	162	38	.	.	PUNCT
easat-3330	162	39	discussion	discussion	NOUN
easat-3330	162	40	[	[	X
easat-3330	162	41	8	8	NUM
easat-3330	162	42	]	]	PUNCT
easat-3330	162	43	described	describe	VERB
easat-3330	162	44	sports	sport	NOUN
easat-3330	162	45	marketing	marketing	NOUN
easat-3330	162	46	communication	communication	NOUN
easat-3330	162	47	as	as	ADP
easat-3330	162	48	a	a	DET
easat-3330	162	49	process	process	NOUN
easat-3330	162	50	of	of	ADP
easat-3330	162	51	creating	create	VERB
easat-3330	162	52	understanding	understanding	NOUN
easat-3330	162	53	among	among	ADP
easat-3330	162	54	media	medium	NOUN
easat-3330	162	55	recipients	recipient	NOUN
easat-3330	162	56	.	.	PUNCT
easat-3330	163	1	this	this	DET
easat-3330	163	2	understanding	understanding	NOUN
easat-3330	163	3	should	should	AUX
easat-3330	163	4	stimulate	stimulate	VERB
easat-3330	163	5	interest	interest	NOUN
easat-3330	163	6	in	in	ADP
easat-3330	163	7	the	the	DET
easat-3330	163	8	sport	sport	NOUN
easat-3330	163	9	being	be	AUX
easat-3330	163	10	communicated	communicate	VERB
easat-3330	163	11	,	,	PUNCT
easat-3330	163	12	fostering	foster	VERB
easat-3330	163	13	a	a	DET
easat-3330	163	14	sense	sense	NOUN
easat-3330	163	15	of	of	ADP
easat-3330	163	16	participation	participation	NOUN
easat-3330	163	17	and	and	CCONJ
easat-3330	163	18	access	access	NOUN
easat-3330	163	19	to	to	ADP
easat-3330	163	20	accurate	accurate	ADJ
easat-3330	163	21	information	information	NOUN
easat-3330	163	22	.	.	PUNCT
easat-3330	164	1	[	[	X
easat-3330	164	2	9	9	NUM
easat-3330	164	3	]	]	PUNCT
easat-3330	164	4	stated	state	VERB
easat-3330	164	5	that	that	SCONJ
easat-3330	164	6	this	this	DET
easat-3330	164	7	information	information	NOUN
easat-3330	164	8	should	should	AUX
easat-3330	164	9	be	be	AUX
easat-3330	164	10	publicly	publicly	ADV
easat-3330	164	11	accessible	accessible	ADJ
easat-3330	164	12	to	to	ADP
easat-3330	164	13	everyone	everyone	PRON
easat-3330	164	14	.	.	PUNCT
easat-3330	165	1	it	it	PRON
easat-3330	165	2	is	be	AUX
easat-3330	165	3	evident	evident	ADJ
easat-3330	165	4	that	that	SCONJ
easat-3330	165	5	broad	broad	ADJ
easat-3330	165	6	communication	communication	NOUN
easat-3330	165	7	requires	require	VERB
easat-3330	165	8	collaboration	collaboration	NOUN
easat-3330	165	9	with	with	ADP
easat-3330	165	10	partners	partner	NOUN
easat-3330	165	11	,	,	PUNCT
easat-3330	165	12	which	which	PRON
easat-3330	165	13	results	result	VERB
easat-3330	165	14	in	in	ADP
easat-3330	165	15	the	the	DET
easat-3330	165	16	effective	effective	ADJ
easat-3330	165	17	dissemination	dissemination	NOUN
easat-3330	165	18	of	of	ADP
easat-3330	165	19	information	information	NOUN
easat-3330	165	20	from	from	ADP
easat-3330	165	21	these	these	DET
easat-3330	165	22	partners	partner	NOUN
easat-3330	165	23	,	,	PUNCT
easat-3330	165	24	whether	whether	SCONJ
easat-3330	165	25	they	they	PRON
easat-3330	165	26	are	be	AUX
easat-3330	165	27	in	in	ADP
easat-3330	165	28	the	the	DET
easat-3330	165	29	sports	sport	NOUN
easat-3330	165	30	communication	communication	NOUN
easat-3330	165	31	sector	sector	NOUN
easat-3330	165	32	or	or	CCONJ
easat-3330	165	33	various	various	ADJ
easat-3330	165	34	sports	sport	NOUN
easat-3330	165	35	organizations	organization	NOUN
easat-3330	165	36	.	.	PUNCT
easat-3330	166	1	this	this	DET
easat-3330	166	2	collaboration	collaboration	NOUN
easat-3330	166	3	ensures	ensure	VERB
easat-3330	166	4	that	that	SCONJ
easat-3330	166	5	the	the	DET
easat-3330	166	6	information	information	NOUN
easat-3330	166	7	can	can	AUX
easat-3330	166	8	be	be	AUX
easat-3330	166	9	transmitted	transmit	VERB
easat-3330	166	10	efficiently	efficiently	ADV
easat-3330	166	11	to	to	ADP
easat-3330	166	12	the	the	DET
easat-3330	166	13	target	target	NOUN
easat-3330	166	14	audience	audience	NOUN
easat-3330	166	15	.	.	PUNCT
easat-3330	167	1	furthermore	furthermore	ADV
easat-3330	167	2	,	,	PUNCT
easat-3330	167	3	[	[	X
easat-3330	167	4	6	6	NUM
easat-3330	167	5	]	]	PUNCT
easat-3330	167	6	noted	note	VERB
easat-3330	167	7	that	that	SCONJ
easat-3330	167	8	effective	effective	ADJ
easat-3330	167	9	communication	communication	NOUN
easat-3330	167	10	relies	rely	VERB
easat-3330	167	11	on	on	ADP
easat-3330	167	12	creating	create	VERB
easat-3330	167	13	engaging	engaging	ADJ
easat-3330	167	14	content	content	NOUN
easat-3330	167	15	,	,	PUNCT
easat-3330	167	16	allowing	allow	VERB
easat-3330	167	17	recipients	recipient	NOUN
easat-3330	167	18	to	to	PART
easat-3330	167	19	feel	feel	VERB
easat-3330	167	20	part	part	NOUN
easat-3330	167	21	of	of	ADP
easat-3330	167	22	the	the	DET
easat-3330	167	23	communication	communication	NOUN
easat-3330	167	24	process	process	NOUN
easat-3330	167	25	.	.	PUNCT
easat-3330	168	1	in	in	ADP
easat-3330	168	2	sports	sport	NOUN
easat-3330	168	3	,	,	PUNCT
easat-3330	168	4	this	this	DET
easat-3330	168	5	sense	sense	NOUN
easat-3330	168	6	of	of	ADP
easat-3330	168	7	belonging	belong	VERB
easat-3330	168	8	fosters	foster	NOUN
easat-3330	168	9	attachment	attachment	NOUN
easat-3330	168	10	and	and	CCONJ
easat-3330	168	11	closeness	closeness	NOUN
easat-3330	168	12	.	.	PUNCT
easat-3330	169	1	[	[	X
easat-3330	169	2	15	15	NUM
easat-3330	169	3	]	]	PUNCT
easat-3330	169	4	found	find	VERB
easat-3330	169	5	that	that	SCONJ
easat-3330	169	6	creating	create	VERB
easat-3330	169	7	audience	audience	NOUN
easat-3330	169	8	-	-	PUNCT
easat-3330	169	9	participatory	participatory	ADJ
easat-3330	169	10	content	content	NOUN
easat-3330	169	11	can	can	AUX
easat-3330	169	12	be	be	AUX
easat-3330	169	13	expressed	express	VERB
easat-3330	169	14	through	through	ADP
easat-3330	169	15	visual	visual	ADJ
easat-3330	169	16	communication	communication	NOUN
easat-3330	169	17	,	,	PUNCT
easat-3330	169	18	where	where	SCONJ
easat-3330	169	19	recipients	recipient	NOUN
easat-3330	169	20	engage	engage	VERB
easat-3330	169	21	in	in	ADP
easat-3330	169	22	sports	sport	NOUN
easat-3330	169	23	or	or	CCONJ
easat-3330	169	24	various	various	ADJ
easat-3330	169	25	competitions	competition	NOUN
easat-3330	169	26	.	.	PUNCT
easat-3330	170	1	additionally	additionally	ADV
easat-3330	170	2	,	,	PUNCT
easat-3330	170	3	involving	involve	VERB
easat-3330	170	4	sports	sport	NOUN
easat-3330	170	5	spectators	spectator	NOUN
easat-3330	170	6	in	in	ADP
easat-3330	170	7	a	a	DET
easat-3330	170	8	twoway	twoway	NOUN
easat-3330	170	9	communication	communication	NOUN
easat-3330	170	10	process	process	NOUN
easat-3330	170	11	enhances	enhance	VERB
easat-3330	170	12	their	their	PRON
easat-3330	170	13	sense	sense	NOUN
easat-3330	170	14	of	of	ADP
easat-3330	170	15	belonging	belong	VERB
easat-3330	170	16	and	and	CCONJ
easat-3330	170	17	reflects	reflect	VERB
easat-3330	170	18	increased	increase	VERB
easat-3330	170	19	communication	communication	NOUN
easat-3330	170	20	effectiveness	effectiveness	NOUN
easat-3330	170	21	.	.	PUNCT
easat-3330	171	1	[	[	X
easat-3330	171	2	9	9	NUM
easat-3330	171	3	]	]	PUNCT
easat-3330	171	4	further	far	ADV
easat-3330	171	5	studied	study	VERB
easat-3330	171	6	the	the	DET
easat-3330	171	7	impact	impact	NOUN
easat-3330	171	8	of	of	ADP
easat-3330	171	9	communication	communication	NOUN
easat-3330	171	10	strategies	strategy	NOUN
easat-3330	171	11	through	through	ADP
easat-3330	171	12	mediating	mediate	VERB
easat-3330	171	13	variables	variable	NOUN
easat-3330	171	14	that	that	PRON
easat-3330	171	15	reflect	reflect	VERB
easat-3330	171	16	the	the	DET
easat-3330	171	17	creation	creation	NOUN
easat-3330	171	18	of	of	ADP
easat-3330	171	19	a	a	DET
easat-3330	171	20	positive	positive	ADJ
easat-3330	171	21	and	and	CCONJ
easat-3330	171	22	socially	socially	ADV
easat-3330	171	23	accepted	accepted	ADJ
easat-3330	171	24	image	image	NOUN
easat-3330	171	25	,	,	PUNCT
easat-3330	171	26	highlighting	highlight	VERB
easat-3330	171	27	the	the	DET
easat-3330	171	28	professionalism	professionalism	NOUN
easat-3330	171	29	exhibited	exhibit	VERB
easat-3330	171	30	by	by	ADP
easat-3330	171	31	athletes	athlete	NOUN
easat-3330	171	32	during	during	ADP
easat-3330	171	33	competitions	competition	NOUN
easat-3330	171	34	,	,	PUNCT
easat-3330	171	35	their	their	PRON
easat-3330	171	36	sportsmanship	sportsmanship	NOUN
easat-3330	171	37	,	,	PUNCT
easat-3330	171	38	and	and	CCONJ
easat-3330	171	39	the	the	DET
easat-3330	171	40	corporate	corporate	ADJ
easat-3330	171	41	social	social	ADJ
easat-3330	171	42	responsibility	responsibility	NOUN
easat-3330	171	43	of	of	ADP
easat-3330	171	44	athletes	athlete	NOUN
easat-3330	171	45	,	,	PUNCT
easat-3330	171	46	sports	sport	NOUN
easat-3330	171	47	personnel	personnel	NOUN
easat-3330	171	48	,	,	PUNCT
easat-3330	171	49	and	and	CCONJ
easat-3330	171	50	organizations	organization	NOUN
easat-3330	171	51	.	.	PUNCT
easat-3330	172	1	this	this	PRON
easat-3330	172	2	includes	include	VERB
easat-3330	172	3	fostering	foster	VERB
easat-3330	172	4	community	community	NOUN
easat-3330	172	5	engagement	engagement	NOUN
easat-3330	172	6	and	and	CCONJ
easat-3330	172	7	exchanges	exchange	NOUN
easat-3330	172	8	with	with	ADP
easat-3330	172	9	stakeholders	stakeholder	NOUN
easat-3330	172	10	.	.	PUNCT
easat-3330	173	1	this	this	PRON
easat-3330	173	2	is	be	AUX
easat-3330	173	3	consistent	consistent	ADJ
easat-3330	173	4	with	with	ADP
easat-3330	173	5	the	the	DET
easat-3330	173	6	findings	finding	NOUN
easat-3330	173	7	of	of	ADP
easat-3330	173	8	[	[	X
easat-3330	173	9	7	7	NUM
easat-3330	173	10	]	]	PUNCT
easat-3330	173	11	,	,	PUNCT
easat-3330	173	12	which	which	PRON
easat-3330	173	13	stated	state	VERB
easat-3330	173	14	that	that	SCONJ
easat-3330	173	15	image	image	NOUN
easat-3330	173	16	creation	creation	NOUN
easat-3330	173	17	is	be	AUX
easat-3330	173	18	a	a	DET
easat-3330	173	19	crucial	crucial	ADJ
easat-3330	173	20	mechanism	mechanism	NOUN
easat-3330	173	21	for	for	ADP
easat-3330	173	22	enhancing	enhance	VERB
easat-3330	173	23	communication	communication	NOUN
easat-3330	173	24	effectiveness	effectiveness	NOUN
easat-3330	173	25	in	in	ADP
easat-3330	173	26	sports	sport	NOUN
easat-3330	173	27	.	.	PUNCT
easat-3330	174	1	this	this	DET
easat-3330	174	2	process	process	NOUN
easat-3330	174	3	leads	lead	VERB
easat-3330	174	4	to	to	ADP
easat-3330	174	5	acceptance	acceptance	NOUN
easat-3330	174	6	and	and	CCONJ
easat-3330	174	7	openness	openness	NOUN
easat-3330	174	8	to	to	ADP
easat-3330	174	9	accurate	accurate	ADJ
easat-3330	174	10	information	information	NOUN
easat-3330	174	11	and	and	CCONJ
easat-3330	174	12	widespread	widespread	ADJ
easat-3330	174	13	communication	communication	NOUN
easat-3330	174	14	.	.	PUNCT
easat-3330	175	1	moreover	moreover	ADV
easat-3330	175	2	,	,	PUNCT
easat-3330	175	3	[	[	X
easat-3330	175	4	9	9	NUM
easat-3330	175	5	]	]	PUNCT
easat-3330	175	6	argued	argue	VERB
easat-3330	175	7	that	that	SCONJ
easat-3330	175	8	creating	create	VERB
easat-3330	175	9	content	content	NOUN
easat-3330	175	10	that	that	PRON
easat-3330	175	11	involves	involve	VERB
easat-3330	175	12	stakeholders	stakeholder	NOUN
easat-3330	175	13	provides	provide	VERB
easat-3330	175	14	opportunities	opportunity	NOUN
easat-3330	175	15	for	for	SCONJ
easat-3330	175	16	society	society	NOUN
easat-3330	175	17	to	to	PART
easat-3330	175	18	become	become	VERB
easat-3330	175	19	part	part	NOUN
easat-3330	175	20	of	of	ADP
easat-3330	175	21	the	the	DET
easat-3330	175	22	sports	sport	NOUN
easat-3330	175	23	community	community	NOUN
easat-3330	175	24	and	and	CCONJ
easat-3330	175	25	fosters	foster	VERB
easat-3330	175	26	an	an	DET
easat-3330	175	27	image	image	NOUN
easat-3330	175	28	of	of	ADP
easat-3330	175	29	corporate	corporate	ADJ
easat-3330	175	30	social	social	ADJ
easat-3330	175	31	responsibility	responsibility	NOUN
easat-3330	175	32	in	in	ADP
easat-3330	175	33	sports	sport	NOUN
easat-3330	175	34	.	.	PUNCT
easat-3330	176	1	this	this	PRON
easat-3330	176	2	aligns	align	VERB
easat-3330	176	3	with	with	ADP
easat-3330	176	4	research	research	NOUN
easat-3330	176	5	findings	finding	NOUN
easat-3330	176	6	that	that	PRON
easat-3330	176	7	demonstrate	demonstrate	VERB
easat-3330	176	8	the	the	DET
easat-3330	176	9	relationship	relationship	NOUN
easat-3330	176	10	between	between	ADP
easat-3330	176	11	sports	sport	NOUN
easat-3330	176	12	communication	communication	NOUN
easat-3330	176	13	strategies	strategy	NOUN
easat-3330	176	14	and	and	CCONJ
easat-3330	176	15	sports	sport	NOUN
easat-3330	176	16	image	image	NOUN
easat-3330	176	17	creation	creation	NOUN
easat-3330	176	18	with	with	ADP
easat-3330	176	19	sports	sport	NOUN
easat-3330	176	20	communication	communication	NOUN
easat-3330	176	21	performance	performance	NOUN
easat-3330	176	22	in	in	ADP
easat-3330	176	23	thailand	thailand	PROPN
easat-3330	177	1	[	[	X
easat-3330	177	2	22	22	NUM
easat-3330	177	3	]	]	PUNCT
easat-3330	177	4	.	.	PUNCT
easat-3330	178	1	[	[	X
easat-3330	178	2	17	17	NUM
easat-3330	178	3	]	]	PUNCT
easat-3330	178	4	showed	show	VERB
easat-3330	178	5	the	the	DET
easat-3330	178	6	relationship	relationship	NOUN
easat-3330	178	7	between	between	ADP
easat-3330	178	8	sports	sport	NOUN
easat-3330	178	9	communication	communication	NOUN
easat-3330	178	10	strategies	strategy	NOUN
easat-3330	178	11	and	and	CCONJ
easat-3330	178	12	the	the	DET
easat-3330	178	13	effective	effective	ADJ
easat-3330	178	14	creation	creation	NOUN
easat-3330	178	15	of	of	ADP
easat-3330	178	16	athletes	athlete	NOUN
easat-3330	178	17	'	'	PART
easat-3330	178	18	images	image	NOUN
easat-3330	178	19	,	,	PUNCT
easat-3330	178	20	which	which	PRON
easat-3330	178	21	requires	require	VERB
easat-3330	178	22	promoting	promote	VERB
easat-3330	178	23	participation	participation	NOUN
easat-3330	178	24	in	in	ADP
easat-3330	178	25	the	the	DET
easat-3330	178	26	communication	communication	NOUN
easat-3330	178	27	process	process	NOUN
easat-3330	178	28	through	through	ADP
easat-3330	178	29	content	content	NOUN
easat-3330	178	30	that	that	PRON
easat-3330	178	31	effectively	effectively	ADV
easat-3330	178	32	resonates	resonate	VERB
easat-3330	178	33	emotionally	emotionally	ADV
easat-3330	178	34	.	.	PUNCT
easat-3330	179	1	[	[	X
easat-3330	179	2	18	18	NUM
easat-3330	179	3	]	]	PUNCT
easat-3330	179	4	also	also	ADV
easat-3330	179	5	emphasized	emphasize	VERB
easat-3330	179	6	the	the	DET
easat-3330	179	7	need	need	NOUN
easat-3330	179	8	for	for	ADP
easat-3330	179	9	partners	partner	NOUN
easat-3330	179	10	in	in	ADP
easat-3330	179	11	disseminating	disseminate	VERB
easat-3330	179	12	information	information	NOUN
easat-3330	179	13	to	to	PART
easat-3330	179	14	reflect	reflect	VERB
easat-3330	179	15	the	the	DET
easat-3330	179	16	professionalism	professionalism	NOUN
easat-3330	179	17	of	of	ADP
easat-3330	179	18	athletes	athlete	NOUN
easat-3330	179	19	,	,	PUNCT
easat-3330	179	20	sports	sport	NOUN
easat-3330	179	21	clubs	club	NOUN
easat-3330	179	22	,	,	PUNCT
easat-3330	179	23	and	and	CCONJ
easat-3330	179	24	sports	sport	NOUN
easat-3330	179	25	personnel	personnel	NOUN
easat-3330	179	26	,	,	PUNCT
easat-3330	179	27	fostering	foster	VERB
easat-3330	179	28	community	community	NOUN
easat-3330	179	29	engagement	engagement	NOUN
easat-3330	179	30	and	and	CCONJ
easat-3330	179	31	leading	lead	VERB
easat-3330	179	32	to	to	ADP
easat-3330	179	33	a	a	DET
easat-3330	179	34	genuine	genuine	ADJ
easat-3330	179	35	following	following	NOUN
easat-3330	179	36	and	and	CCONJ
easat-3330	179	37	fandom	fandom	NOUN
easat-3330	179	38	for	for	ADP
easat-3330	179	39	the	the	DET
easat-3330	179	40	sport	sport	NOUN
easat-3330	179	41	,	,	PUNCT
easat-3330	179	42	thus	thus	ADV
easat-3330	179	43	creating	create	VERB
easat-3330	179	44	long	long	ADJ
easat-3330	179	45	-	-	PUNCT
easat-3330	179	46	term	term	NOUN
easat-3330	179	47	relationships	relationship	NOUN
easat-3330	179	48	.	.	PUNCT
easat-3330	180	1	from	from	ADP
easat-3330	180	2	this	this	DET
easat-3330	180	3	research	research	NOUN
easat-3330	180	4	,	,	PUNCT
easat-3330	180	5	it	it	PRON
easat-3330	180	6	can	can	AUX
easat-3330	180	7	be	be	AUX
easat-3330	180	8	explained	explain	VERB
easat-3330	180	9	that	that	SCONJ
easat-3330	180	10	sports	sport	NOUN
easat-3330	180	11	communication	communication	NOUN
easat-3330	180	12	strategies	strategy	NOUN
easat-3330	180	13	,	,	PUNCT
easat-3330	180	14	including	include	VERB
easat-3330	180	15	marketing	marketing	NOUN
easat-3330	180	16	communication	communication	NOUN
easat-3330	180	17	,	,	PUNCT
easat-3330	180	18	partnership	partnership	NOUN
easat-3330	180	19	collaboration	collaboration	NOUN
easat-3330	180	20	,	,	PUNCT
easat-3330	180	21	and	and	CCONJ
easat-3330	180	22	engagement	engagement	NOUN
easat-3330	180	23	content	content	NOUN
easat-3330	180	24	creation	creation	NOUN
easat-3330	180	25	positively	positively	ADV
easat-3330	180	26	affected	affect	VERB
easat-3330	180	27	sports	sport	NOUN
easat-3330	180	28	image	image	NOUN
easat-3330	180	29	creation	creation	NOUN
easat-3330	180	30	in	in	ADP
easat-3330	180	31	thailand	thailand	PROPN
easat-3330	180	32	.	.	PUNCT
easat-3330	181	1	[	[	X
easat-3330	181	2	17	17	NUM
easat-3330	181	3	]	]	PUNCT
easat-3330	181	4	studied	study	VERB
easat-3330	181	5	the	the	DET
easat-3330	181	6	professionalism	professionalism	NOUN
easat-3330	181	7	of	of	ADP
easat-3330	181	8	sports	sport	NOUN
easat-3330	181	9	personnel	personnel	NOUN
easat-3330	181	10	,	,	PUNCT
easat-3330	181	11	including	include	VERB
easat-3330	181	12	coaches	coach	NOUN
easat-3330	181	13	and	and	CCONJ
easat-3330	181	14	team	team	NOUN
easat-3330	181	15	managers	manager	NOUN
easat-3330	181	16	.	.	PUNCT
easat-3330	182	1	the	the	DET
easat-3330	182	2	professionalism	professionalism	NOUN
easat-3330	182	3	of	of	ADP
easat-3330	182	4	sports	sport	NOUN
easat-3330	182	5	personnel	personnel	NOUN
easat-3330	182	6	differs	differ	VERB
easat-3330	182	7	from	from	ADP
easat-3330	182	8	that	that	PRON
easat-3330	182	9	of	of	ADP
easat-3330	182	10	athletes	athlete	NOUN
easat-3330	182	11	,	,	PUNCT
easat-3330	182	12	reflecting	reflect	VERB
easat-3330	182	13	the	the	DET
easat-3330	182	14	management	management	NOUN
easat-3330	182	15	skills	skill	NOUN
easat-3330	182	16	and	and	CCONJ
easat-3330	182	17	leadership	leadership	NOUN
easat-3330	182	18	of	of	ADP
easat-3330	182	19	coaches	coach	NOUN
easat-3330	182	20	and	and	CCONJ
easat-3330	182	21	team	team	NOUN
easat-3330	182	22	managers	manager	NOUN
easat-3330	182	23	.	.	PUNCT
easat-3330	183	1	[	[	X
easat-3330	183	2	23	23	NUM
easat-3330	183	3	]	]	PUNCT
easat-3330	183	4	explained	explain	VERB
easat-3330	183	5	that	that	SCONJ
easat-3330	183	6	the	the	DET
easat-3330	183	7	relationship	relationship	NOUN
easat-3330	183	8	between	between	ADP
easat-3330	183	9	professionalism	professionalism	NOUN
easat-3330	183	10	and	and	CCONJ
easat-3330	183	11	sports	sport	NOUN
easat-3330	183	12	communication	communication	NOUN
easat-3330	183	13	effectiveness	effectiveness	NOUN
easat-3330	183	14	was	be	AUX
easat-3330	183	15	significantly	significantly	ADV
easat-3330	183	16	positive	positive	ADJ
easat-3330	183	17	,	,	PUNCT
easat-3330	183	18	where	where	SCONJ
easat-3330	183	19	professionalism	professionalism	NOUN
easat-3330	183	20	was	be	AUX
easat-3330	183	21	demonstrated	demonstrate	VERB
easat-3330	183	22	through	through	ADP
easat-3330	183	23	competition	competition	NOUN
easat-3330	183	24	results	result	NOUN
easat-3330	183	25	,	,	PUNCT
easat-3330	183	26	leading	lead	VERB
easat-3330	183	27	to	to	ADP
easat-3330	183	28	pride	pride	NOUN
easat-3330	183	29	among	among	ADP
easat-3330	183	30	spectators	spectator	NOUN
easat-3330	183	31	,	,	PUNCT
easat-3330	183	32	fans	fan	NOUN
easat-3330	183	33	,	,	PUNCT
easat-3330	183	34	and	and	CCONJ
easat-3330	183	35	the	the	DET
easat-3330	183	36	general	general	ADJ
easat-3330	183	37	public	public	NOUN
easat-3330	183	38	.	.	PUNCT
easat-3330	184	1	additionally	additionally	ADV
easat-3330	184	2	,	,	PUNCT
easat-3330	184	3	[	[	X
easat-3330	184	4	24	24	NUM
easat-3330	184	5	]	]	PUNCT
easat-3330	184	6	studied	study	VERB
easat-3330	184	7	sports	sport	NOUN
easat-3330	184	8	image	image	NOUN
easat-3330	184	9	creation	creation	NOUN
easat-3330	184	10	through	through	ADP
easat-3330	184	11	the	the	DET
easat-3330	184	12	demonstration	demonstration	NOUN
easat-3330	184	13	of	of	ADP
easat-3330	184	14	corporate	corporate	ADJ
easat-3330	184	15	social	social	ADJ
easat-3330	184	16	responsibility	responsibility	NOUN
easat-3330	184	17	by	by	ADP
easat-3330	184	18	athletes	athlete	NOUN
easat-3330	184	19	and	and	CCONJ
easat-3330	184	20	sports	sport	NOUN
easat-3330	184	21	personnel	personnel	NOUN
easat-3330	184	22	in	in	ADP
easat-3330	184	23	terms	term	NOUN
easat-3330	184	24	of	of	ADP
easat-3330	184	25	their	their	PRON
easat-3330	184	26	accountability	accountability	NOUN
easat-3330	184	27	to	to	ADP
easat-3330	184	28	fans	fan	NOUN
easat-3330	184	29	and	and	CCONJ
easat-3330	184	30	the	the	DET
easat-3330	184	31	general	general	ADJ
easat-3330	184	32	public	public	NOUN
easat-3330	184	33	.	.	PUNCT
easat-3330	185	1	this	this	PRON
easat-3330	185	2	includes	include	VERB
easat-3330	185	3	promoting	promote	VERB
easat-3330	185	4	the	the	DET
easat-3330	185	5	image	image	NOUN
easat-3330	185	6	of	of	ADP
easat-3330	185	7	athletes	athlete	NOUN
easat-3330	185	8	by	by	ADP
easat-3330	185	9	participating	participate	VERB
easat-3330	185	10	in	in	ADP
easat-3330	185	11	community	community	NOUN
easat-3330	185	12	activities	activity	NOUN
easat-3330	185	13	,	,	PUNCT
easat-3330	185	14	reflecting	reflect	VERB
easat-3330	185	15	a	a	DET
easat-3330	185	16	non	non	ADJ
easat-3330	185	17	-	-	ADJ
easat-3330	185	18	exploitative	exploitative	ADJ
easat-3330	185	19	attitude	attitude	NOUN
easat-3330	185	20	and	and	CCONJ
easat-3330	185	21	giving	give	VERB
easat-3330	185	22	back	back	ADP
easat-3330	185	23	to	to	ADP
easat-3330	185	24	society	society	NOUN
easat-3330	185	25	.	.	PUNCT
easat-3330	186	1	this	this	DET
easat-3330	186	2	approach	approach	NOUN
easat-3330	186	3	builds	build	VERB
easat-3330	186	4	understanding	understand	VERB
easat-3330	186	5	through	through	ADP
easat-3330	186	6	activities	activity	NOUN
easat-3330	186	7	and	and	CCONJ
easat-3330	186	8	communication	communication	NOUN
easat-3330	186	9	processes	process	NOUN
easat-3330	186	10	,	,	PUNCT
easat-3330	186	11	allowing	allow	VERB
easat-3330	186	12	the	the	DET
easat-3330	186	13	public	public	NOUN
easat-3330	186	14	to	to	PART
easat-3330	186	15	recognize	recognize	VERB
easat-3330	186	16	and	and	CCONJ
easat-3330	186	17	accept	accept	VERB
easat-3330	186	18	accurate	accurate	ADJ
easat-3330	186	19	information	information	NOUN
easat-3330	186	20	,	,	PUNCT
easat-3330	186	21	thereby	thereby	ADV
easat-3330	186	22	creating	create	VERB
easat-3330	186	23	awareness	awareness	NOUN
easat-3330	186	24	that	that	PRON
easat-3330	186	25	reflects	reflect	VERB
easat-3330	186	26	long	long	ADJ
easat-3330	186	27	-	-	PUNCT
easat-3330	186	28	term	term	NOUN
easat-3330	186	29	communication	communication	NOUN
easat-3330	186	30	effectiveness	effectiveness	NOUN
easat-3330	186	31	.	.	PUNCT
easat-3330	187	1	thus	thus	ADV
easat-3330	187	2	,	,	PUNCT
easat-3330	187	3	it	it	PRON
easat-3330	187	4	can	can	AUX
easat-3330	187	5	be	be	AUX
easat-3330	187	6	explained	explain	VERB
easat-3330	187	7	that	that	SCONJ
easat-3330	187	8	sports	sport	NOUN
easat-3330	187	9	image	image	NOUN
easat-3330	187	10	creation	creation	NOUN
easat-3330	187	11	,	,	PUNCT
easat-3330	187	12	under	under	ADP
easat-3330	187	13	the	the	DET
easat-3330	187	14	components	component	NOUN
easat-3330	187	15	of	of	ADP
easat-3330	187	16	professionalism	professionalism	NOUN
easat-3330	187	17	,	,	PUNCT
easat-3330	187	18	corporate	corporate	ADJ
easat-3330	187	19	social	social	ADJ
easat-3330	187	20	responsibility	responsibility	NOUN
easat-3330	187	21	,	,	PUNCT
easat-3330	187	22	and	and	CCONJ
easat-3330	187	23	community	community	NOUN
easat-3330	187	24	engagement	engagement	NOUN
easat-3330	187	25	,	,	PUNCT
easat-3330	187	26	had	have	VERB
easat-3330	187	27	a	a	DET
easat-3330	187	28	direct	direct	ADJ
easat-3330	187	29	influence	influence	NOUN
easat-3330	187	30	on	on	ADP
easat-3330	187	31	the	the	DET
easat-3330	187	32	increasing	increase	VERB
easat-3330	187	33	sports	sport	NOUN
easat-3330	187	34	communication	communication	NOUN
easat-3330	187	35	performance	performance	NOUN
easat-3330	187	36	in	in	ADP
easat-3330	187	37	thailand	thailand	PROPN
easat-3330	187	38	.	.	PUNCT
easat-3330	188	1	8	8	NUM
easat-3330	188	2	.	.	PUNCT
easat-3330	188	3	limitations	limitation	NOUN
easat-3330	188	4	and	and	CCONJ
easat-3330	188	5	recommendations	recommendation	NOUN
easat-3330	188	6	8.1	8.1	NUM
easat-3330	188	7	.	.	PUNCT
easat-3330	189	1	limitations	limitation	NOUN
easat-3330	189	2	in	in	ADP
easat-3330	189	3	this	this	DET
easat-3330	189	4	study	study	NOUN
easat-3330	189	5	,	,	PUNCT
easat-3330	189	6	several	several	ADJ
easat-3330	189	7	limitations	limitation	NOUN
easat-3330	189	8	were	be	AUX
easat-3330	189	9	identified	identify	VERB
easat-3330	189	10	for	for	ADP
easat-3330	189	11	future	future	ADJ
easat-3330	189	12	research	research	NOUN
easat-3330	189	13	applications	application	NOUN
easat-3330	189	14	.	.	PUNCT
easat-3330	190	1	the	the	DET
easat-3330	190	2	limitations	limitation	NOUN
easat-3330	190	3	of	of	ADP
easat-3330	190	4	this	this	DET
easat-3330	190	5	research	research	NOUN
easat-3330	190	6	are	be	AUX
easat-3330	190	7	as	as	SCONJ
easat-3330	190	8	follows	follow	VERB
easat-3330	190	9	:	:	PUNCT
easat-3330	190	10	6121	6121	NUM
easat-3330	190	11	edelweiss	edelweiss	PROPN
easat-3330	190	12	applied	apply	VERB
easat-3330	190	13	science	science	NOUN
easat-3330	190	14	and	and	CCONJ
easat-3330	190	15	technology	technology	NOUN
easat-3330	190	16	issn	issn	PROPN
easat-3330	190	17	:	:	PUNCT
easat-3330	190	18	2576	2576	NUM
easat-3330	190	19	-	-	SYM
easat-3330	190	20	8484	8484	NUM
easat-3330	190	21	vol	vol	NOUN
easat-3330	190	22	.	.	PROPN
easat-3330	190	23	8	8	NUM
easat-3330	190	24	,	,	PUNCT
easat-3330	190	25	no	no	INTJ
easat-3330	190	26	.	.	NOUN
easat-3330	191	1	6	6	NUM
easat-3330	191	2	:	:	PUNCT
easat-3330	191	3	6112	6112	NUM
easat-3330	191	4	-	-	SYM
easat-3330	191	5	6122	6122	NUM
easat-3330	191	6	,	,	PUNCT
easat-3330	191	7	2024	2024	NUM
easat-3330	191	8	doi	doi	NOUN
easat-3330	191	9	:	:	PUNCT
easat-3330	191	10	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	191	11	©	©	NOUN
easat-3330	191	12	2024	2024	NUM
easat-3330	191	13	by	by	ADP
easat-3330	191	14	the	the	DET
easat-3330	191	15	author	author	NOUN
easat-3330	191	16	;	;	PUNCT
easat-3330	191	17	licensee	licensee	PROPN
easat-3330	191	18	learning	learning	PROPN
easat-3330	191	19	gate	gate	PROPN
easat-3330	191	20	data	data	PROPN
easat-3330	191	21	collection	collection	NOUN
easat-3330	191	22	through	through	ADP
easat-3330	191	23	interviews	interview	NOUN
easat-3330	191	24	required	require	VERB
easat-3330	191	25	communication	communication	NOUN
easat-3330	191	26	via	via	ADP
easat-3330	191	27	online	online	ADJ
easat-3330	191	28	meeting	meeting	NOUN
easat-3330	191	29	systems	system	NOUN
easat-3330	191	30	,	,	PUNCT
easat-3330	191	31	which	which	PRON
easat-3330	191	32	caused	cause	VERB
easat-3330	191	33	connection	connection	NOUN
easat-3330	191	34	issues	issue	NOUN
easat-3330	191	35	.	.	PUNCT
easat-3330	192	1	consequently	consequently	ADV
easat-3330	192	2	,	,	PUNCT
easat-3330	192	3	the	the	DET
easat-3330	192	4	interviews	interview	NOUN
easat-3330	192	5	could	could	AUX
easat-3330	192	6	not	not	PART
easat-3330	192	7	clearly	clearly	ADV
easat-3330	192	8	capture	capture	VERB
easat-3330	192	9	the	the	DET
easat-3330	192	10	body	body	NOUN
easat-3330	192	11	language	language	NOUN
easat-3330	192	12	of	of	ADP
easat-3330	192	13	the	the	DET
easat-3330	192	14	key	key	ADJ
easat-3330	192	15	informants	informant	NOUN
easat-3330	192	16	.	.	PUNCT
easat-3330	193	1	8.2	8.2	NUM
easat-3330	193	2	.	.	PUNCT
easat-3330	193	3	recommendations	recommendation	NOUN
easat-3330	193	4	for	for	ADP
easat-3330	193	5	future	future	ADJ
easat-3330	193	6	research	research	NOUN
easat-3330	193	7	1	1	NUM
easat-3330	193	8	.	.	PUNCT
easat-3330	194	1	this	this	DET
easat-3330	194	2	research	research	NOUN
easat-3330	194	3	focused	focus	VERB
easat-3330	194	4	on	on	ADP
easat-3330	194	5	sports	sport	NOUN
easat-3330	194	6	communication	communication	NOUN
easat-3330	194	7	strategies	strategy	NOUN
easat-3330	194	8	and	and	CCONJ
easat-3330	194	9	sports	sport	NOUN
easat-3330	194	10	image	image	NOUN
easat-3330	194	11	creation	creation	NOUN
easat-3330	194	12	concerning	concern	VERB
easat-3330	194	13	sports	sport	NOUN
easat-3330	194	14	communication	communication	NOUN
easat-3330	194	15	performance	performance	NOUN
easat-3330	194	16	in	in	ADP
easat-3330	194	17	thailand	thailand	PROPN
easat-3330	194	18	,	,	PUNCT
easat-3330	194	19	primarily	primarily	ADV
easat-3330	194	20	emphasizing	emphasize	VERB
easat-3330	194	21	the	the	DET
easat-3330	194	22	analysis	analysis	NOUN
easat-3330	194	23	at	at	ADP
easat-3330	194	24	the	the	DET
easat-3330	194	25	managerial	managerial	ADJ
easat-3330	194	26	and	and	CCONJ
easat-3330	194	27	policy	policy	NOUN
easat-3330	194	28	levels	level	NOUN
easat-3330	194	29	.	.	PUNCT
easat-3330	195	1	future	future	ADJ
easat-3330	195	2	studies	study	NOUN
easat-3330	195	3	should	should	AUX
easat-3330	195	4	explore	explore	VERB
easat-3330	195	5	individual	individual	ADJ
easat-3330	195	6	-	-	PUNCT
easat-3330	195	7	level	level	NOUN
easat-3330	195	8	perspectives	perspective	NOUN
easat-3330	195	9	,	,	PUNCT
easat-3330	195	10	such	such	ADJ
easat-3330	195	11	as	as	ADP
easat-3330	195	12	conducting	conduct	VERB
easat-3330	195	13	additional	additional	ADJ
easat-3330	195	14	research	research	NOUN
easat-3330	195	15	with	with	ADP
easat-3330	195	16	practitioners	practitioner	NOUN
easat-3330	195	17	at	at	ADP
easat-3330	195	18	various	various	ADJ
easat-3330	195	19	levels	level	NOUN
easat-3330	195	20	of	of	ADP
easat-3330	195	21	the	the	DET
easat-3330	195	22	communication	communication	NOUN
easat-3330	195	23	industry	industry	NOUN
easat-3330	195	24	and	and	CCONJ
easat-3330	195	25	interviewing	interview	VERB
easat-3330	195	26	groups	group	NOUN
easat-3330	195	27	of	of	ADP
easat-3330	195	28	sports	sport	NOUN
easat-3330	195	29	communication	communication	NOUN
easat-3330	195	30	practitioners	practitioner	NOUN
easat-3330	195	31	and	and	CCONJ
easat-3330	195	32	others	other	NOUN
easat-3330	195	33	related	relate	VERB
easat-3330	195	34	to	to	ADP
easat-3330	195	35	sports	sport	NOUN
easat-3330	195	36	to	to	PART
easat-3330	195	37	gain	gain	VERB
easat-3330	195	38	insights	insight	NOUN
easat-3330	195	39	from	from	ADP
easat-3330	195	40	different	different	ADJ
easat-3330	195	41	groups	group	NOUN
easat-3330	195	42	.	.	PUNCT
easat-3330	196	1	2	2	X
easat-3330	196	2	.	.	X
easat-3330	196	3	this	this	DET
easat-3330	196	4	research	research	NOUN
easat-3330	196	5	utilized	utilize	VERB
easat-3330	196	6	a	a	DET
easat-3330	196	7	cross	cross	ADJ
easat-3330	196	8	-	-	ADJ
easat-3330	196	9	sectional	sectional	ADJ
easat-3330	196	10	study	study	NOUN
easat-3330	196	11	design	design	NOUN
easat-3330	196	12	,	,	PUNCT
easat-3330	196	13	which	which	PRON
easat-3330	196	14	limited	limit	VERB
easat-3330	196	15	data	datum	NOUN
easat-3330	196	16	collection	collection	NOUN
easat-3330	196	17	to	to	ADP
easat-3330	196	18	a	a	DET
easat-3330	196	19	single	single	ADJ
easat-3330	196	20	point	point	NOUN
easat-3330	196	21	in	in	ADP
easat-3330	196	22	time	time	NOUN
easat-3330	196	23	.	.	PUNCT
easat-3330	197	1	given	give	VERB
easat-3330	197	2	that	that	SCONJ
easat-3330	197	3	the	the	DET
easat-3330	197	4	communication	communication	NOUN
easat-3330	197	5	environment	environment	NOUN
easat-3330	197	6	in	in	ADP
easat-3330	197	7	sports	sport	NOUN
easat-3330	197	8	may	may	AUX
easat-3330	197	9	change	change	VERB
easat-3330	197	10	continually	continually	ADV
easat-3330	197	11	.	.	PUNCT
easat-3330	198	1	future	future	ADJ
easat-3330	198	2	studies	study	NOUN
easat-3330	198	3	should	should	AUX
easat-3330	198	4	adopt	adopt	VERB
easat-3330	198	5	a	a	DET
easat-3330	198	6	longitudinal	longitudinal	ADJ
easat-3330	198	7	study	study	NOUN
easat-3330	198	8	approach	approach	NOUN
easat-3330	198	9	to	to	PART
easat-3330	198	10	observe	observe	VERB
easat-3330	198	11	the	the	DET
easat-3330	198	12	long	long	ADJ
easat-3330	198	13	-	-	PUNCT
easat-3330	198	14	term	term	NOUN
easat-3330	198	15	effects	effect	NOUN
easat-3330	198	16	of	of	ADP
easat-3330	198	17	sports	sport	NOUN
easat-3330	198	18	communication	communication	NOUN
easat-3330	198	19	strategies	strategy	NOUN
easat-3330	198	20	and	and	CCONJ
easat-3330	198	21	sports	sport	NOUN
easat-3330	198	22	image	image	NOUN
easat-3330	198	23	creation	creation	NOUN
easat-3330	198	24	on	on	ADP
easat-3330	198	25	sports	sport	NOUN
easat-3330	198	26	communication	communication	NOUN
easat-3330	198	27	performance	performance	NOUN
easat-3330	198	28	in	in	ADP
easat-3330	198	29	thailand	thailand	PROPN
easat-3330	198	30	.	.	PUNCT
easat-3330	199	1	from	from	ADP
easat-3330	199	2	the	the	DET
easat-3330	199	3	conclusion	conclusion	NOUN
easat-3330	199	4	,	,	PUNCT
easat-3330	199	5	discussions	discussion	NOUN
easat-3330	199	6	,	,	PUNCT
easat-3330	199	7	and	and	CCONJ
easat-3330	199	8	recommendations	recommendation	NOUN
easat-3330	199	9	above	above	ADV
easat-3330	199	10	,	,	PUNCT
easat-3330	199	11	it	it	PRON
easat-3330	199	12	is	be	AUX
easat-3330	199	13	evident	evident	ADJ
easat-3330	199	14	that	that	SCONJ
easat-3330	199	15	the	the	DET
easat-3330	199	16	results	result	NOUN
easat-3330	199	17	of	of	ADP
easat-3330	199	18	this	this	DET
easat-3330	199	19	research	research	NOUN
easat-3330	199	20	will	will	AUX
easat-3330	199	21	benefit	benefit	VERB
easat-3330	199	22	both	both	DET
easat-3330	199	23	the	the	DET
easat-3330	199	24	sports	sport	NOUN
easat-3330	199	25	industry	industry	NOUN
easat-3330	199	26	and	and	CCONJ
easat-3330	199	27	businesses	business	NOUN
easat-3330	199	28	related	relate	VERB
easat-3330	199	29	to	to	ADP
easat-3330	199	30	sports	sport	NOUN
easat-3330	199	31	communication	communication	NOUN
easat-3330	199	32	,	,	PUNCT
easat-3330	199	33	as	as	ADV
easat-3330	199	34	well	well	ADV
easat-3330	199	35	as	as	ADP
easat-3330	199	36	other	other	ADJ
easat-3330	199	37	industries	industry	NOUN
easat-3330	199	38	and	and	CCONJ
easat-3330	199	39	organizations	organization	NOUN
easat-3330	199	40	responsible	responsible	ADJ
easat-3330	199	41	for	for	ADP
easat-3330	199	42	sports	sport	NOUN
easat-3330	199	43	communication	communication	NOUN
easat-3330	199	44	,	,	PUNCT
easat-3330	199	45	to	to	PART
easat-3330	199	46	create	create	VERB
easat-3330	199	47	added	add	VERB
easat-3330	199	48	value	value	NOUN
easat-3330	199	49	in	in	ADP
easat-3330	199	50	the	the	DET
easat-3330	199	51	sports	sport	NOUN
easat-3330	199	52	industry	industry	NOUN
easat-3330	199	53	through	through	ADP
easat-3330	199	54	effective	effective	ADJ
easat-3330	199	55	communication	communication	NOUN
easat-3330	199	56	.	.	PUNCT
easat-3330	200	1	the	the	DET
easat-3330	200	2	outcomes	outcome	NOUN
easat-3330	200	3	mentioned	mention	VERB
easat-3330	200	4	above	above	ADV
easat-3330	200	5	could	could	AUX
easat-3330	200	6	lead	lead	VERB
easat-3330	200	7	to	to	ADP
easat-3330	200	8	macrolevel	macrolevel	NOUN
easat-3330	200	9	benefits	benefit	NOUN
easat-3330	200	10	for	for	ADP
easat-3330	200	11	the	the	DET
easat-3330	200	12	overall	overall	ADJ
easat-3330	200	13	industrial	industrial	ADJ
easat-3330	200	14	sector	sector	NOUN
easat-3330	200	15	of	of	ADP
easat-3330	200	16	thailand	thailand	PROPN
easat-3330	200	17	.	.	PUNCT
easat-3330	201	1	acknowledgments	acknowledgment	NOUN
easat-3330	201	2	:	:	PUNCT
easat-3330	201	3	we	we	PRON
easat-3330	201	4	would	would	AUX
easat-3330	201	5	like	like	VERB
easat-3330	201	6	to	to	PART
easat-3330	201	7	acknowledge	acknowledge	VERB
easat-3330	201	8	all	all	DET
easat-3330	201	9	the	the	DET
easat-3330	201	10	people	people	NOUN
easat-3330	201	11	who	who	PRON
easat-3330	201	12	facilitated	facilitate	VERB
easat-3330	201	13	this	this	DET
easat-3330	201	14	project	project	NOUN
easat-3330	201	15	including	include	VERB
easat-3330	201	16	administrators	administrator	NOUN
easat-3330	201	17	,	,	PUNCT
easat-3330	201	18	faculty	faculty	NOUN
easat-3330	201	19	members	member	NOUN
easat-3330	201	20	and	and	CCONJ
easat-3330	201	21	the	the	DET
easat-3330	201	22	research	research	NOUN
easat-3330	201	23	participants	participant	NOUN
easat-3330	201	24	for	for	ADP
easat-3330	201	25	their	their	PRON
easat-3330	201	26	cooperation	cooperation	NOUN
easat-3330	201	27	.	.	PUNCT
easat-3330	202	1	copyright	copyright	NOUN
easat-3330	202	2	:	:	PUNCT
easat-3330	202	3	©	©	PROPN
easat-3330	202	4	2024	2024	NUM
easat-3330	202	5	by	by	ADP
easat-3330	202	6	the	the	DET
easat-3330	202	7	authors	author	NOUN
easat-3330	202	8	.	.	PUNCT
easat-3330	203	1	this	this	DET
easat-3330	203	2	article	article	NOUN
easat-3330	203	3	is	be	AUX
easat-3330	203	4	an	an	DET
easat-3330	203	5	open	open	ADJ
easat-3330	203	6	access	access	NOUN
easat-3330	203	7	article	article	NOUN
easat-3330	203	8	distributed	distribute	VERB
easat-3330	203	9	under	under	ADP
easat-3330	203	10	the	the	DET
easat-3330	203	11	terms	term	NOUN
easat-3330	203	12	and	and	CCONJ
easat-3330	203	13	conditions	condition	NOUN
easat-3330	203	14	of	of	ADP
easat-3330	203	15	the	the	DET
easat-3330	203	16	creative	creative	ADJ
easat-3330	203	17	commons	common	NOUN
easat-3330	203	18	attribution	attribution	NOUN
easat-3330	203	19	(	(	PUNCT
easat-3330	203	20	cc	cc	NOUN
easat-3330	203	21	by	by	ADP
easat-3330	203	22	)	)	PUNCT
easat-3330	203	23	license	license	NOUN
easat-3330	203	24	(	(	PUNCT
easat-3330	203	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3330	203	26	)	)	PUNCT
easat-3330	203	27	.	.	PUNCT
easat-3330	204	1	references	reference	NOUN
easat-3330	204	2	[	[	X
easat-3330	204	3	1	1	X
easat-3330	204	4	]	]	PUNCT
easat-3330	204	5	the	the	DET
easat-3330	204	6	nielsen	nielsen	PROPN
easat-3330	204	7	company	company	PROPN
easat-3330	204	8	.	.	PUNCT
easat-3330	205	1	(	(	PUNCT
easat-3330	205	2	2021	2021	NUM
easat-3330	205	3	)	)	PUNCT
easat-3330	205	4	.	.	PUNCT
easat-3330	206	1	how	how	SCONJ
easat-3330	206	2	the	the	DET
easat-3330	206	3	world	world	NOUN
easat-3330	206	4	’s	’s	PART
easat-3330	206	5	biggest	big	ADJ
easat-3330	206	6	sports	sport	NOUN
easat-3330	206	7	properties	property	NOUN
easat-3330	206	8	engaged	engage	VERB
easat-3330	206	9	fans	fan	NOUN
easat-3330	206	10	in	in	ADP
easat-3330	206	11	2020	2020	NUM
easat-3330	206	12	.	.	PUNCT
easat-3330	207	1	new	new	PROPN
easat-3330	207	2	york	york	PROPN
easat-3330	207	3	:	:	PUNCT
easat-3330	207	4	the	the	DET
easat-3330	207	5	nielsen	nielsen	PROPN
easat-3330	207	6	company	company	PROPN
easat-3330	207	7	(	(	PUNCT
easat-3330	207	8	us	us	PROPN
easat-3330	207	9	)	)	PUNCT
easat-3330	207	10	.	.	PUNCT
easat-3330	208	1	[	[	X
easat-3330	208	2	2	2	NUM
easat-3330	208	3	]	]	X
easat-3330	208	4	annette	annette	PROPN
easat-3330	208	5	,	,	PUNCT
easat-3330	208	6	k.	k.	PROPN
easat-3330	208	7	,	,	PUNCT
easat-3330	208	8	wilson	wilson	PROPN
easat-3330	208	9	,	,	PUNCT
easat-3330	208	10	o.	o.	PROPN
easat-3330	208	11	,	,	PUNCT
easat-3330	208	12	michelle	michelle	PROPN
easat-3330	208	13	,	,	PUNCT
easat-3330	208	14	w.	w.	PROPN
easat-3330	208	15	,	,	PUNCT
easat-3330	208	16	silvia	silvia	PROPN
easat-3330	208	17	,	,	PUNCT
easat-3330	208	18	r.	r.	PROPN
easat-3330	208	19	and	and	CCONJ
easat-3330	208	20	serena	serena	PROPN
easat-3330	208	21	,	,	PUNCT
easat-3330	208	22	r.	r.	PROPN
easat-3330	208	23	(	(	PUNCT
easat-3330	208	24	2022	2022	NUM
easat-3330	208	25	)	)	PUNCT
easat-3330	208	26	.	.	PUNCT
easat-3330	209	1	managing	manage	VERB
easat-3330	209	2	creativity	creativity	NOUN
easat-3330	209	3	in	in	ADP
easat-3330	209	4	the	the	DET
easat-3330	209	5	age	age	NOUN
easat-3330	209	6	of	of	ADP
easat-3330	209	7	datadriven	datadriven	ADJ
easat-3330	209	8	marketing	marketing	NOUN
easat-3330	209	9	communication	communication	NOUN
easat-3330	209	10	:	:	PUNCT
easat-3330	209	11	a	a	DET
easat-3330	209	12	model	model	NOUN
easat-3330	209	13	for	for	SCONJ
easat-3330	209	14	agencies	agency	NOUN
easat-3330	209	15	to	to	PART
easat-3330	209	16	improve	improve	VERB
easat-3330	209	17	their	their	PRON
easat-3330	209	18	distribution	distribution	NOUN
easat-3330	209	19	and	and	CCONJ
easat-3330	209	20	valuation	valuation	NOUN
easat-3330	209	21	of	of	ADP
easat-3330	209	22	creativity	creativity	NOUN
easat-3330	209	23	.	.	PUNCT
easat-3330	210	1	journal	journal	NOUN
easat-3330	210	2	of	of	ADP
easat-3330	210	3	advertising	advertising	NOUN
easat-3330	210	4	research	research	NOUN
easat-3330	210	5	,	,	PUNCT
easat-3330	210	6	62(4	62(4	NOUN
easat-3330	210	7	)	)	PUNCT
easat-3330	210	8	,	,	PUNCT
easat-3330	210	9	301	301	NUM
easat-3330	210	10	-	-	SYM
easat-3330	210	11	320	320	NUM
easat-3330	210	12	.	.	PUNCT
easat-3330	210	13	20p	20p	NOUN
easat-3330	210	14	.	.	PUNCT
easat-3330	211	1	doi	doi	NOUN
easat-3330	211	2	:	:	PUNCT
easat-3330	211	3	10.2501	10.2501	NUM
easat-3330	211	4	/	/	SYM
easat-3330	211	5	jar-2022	jar-2022	NOUN
easat-3330	211	6	-	-	PUNCT
easat-3330	211	7	025	025	NUM
easat-3330	212	1	[	[	X
easat-3330	212	2	3	3	NUM
easat-3330	212	3	]	]	X
easat-3330	212	4	lisa	lisa	PROPN
easat-3330	212	5	,	,	PUNCT
easat-3330	212	6	t.	t.	NOUN
easat-3330	212	7	and	and	CCONJ
easat-3330	212	8	endyastuti	endyastuti	PROPN
easat-3330	212	9	,	,	PUNCT
easat-3330	212	10	p.	p.	NOUN
easat-3330	212	11	(	(	PUNCT
easat-3330	212	12	2023	2023	NUM
easat-3330	212	13	)	)	PUNCT
easat-3330	212	14	.	.	PUNCT
easat-3330	213	1	the	the	DET
easat-3330	213	2	influence	influence	NOUN
easat-3330	213	3	of	of	ADP
easat-3330	213	4	service	service	NOUN
easat-3330	213	5	quality	quality	NOUN
easat-3330	213	6	and	and	CCONJ
easat-3330	213	7	marketing	marketing	NOUN
easat-3330	213	8	communication	communication	NOUN
easat-3330	213	9	on	on	ADP
easat-3330	213	10	prospective	prospective	ADJ
easat-3330	213	11	students	student	NOUN
easat-3330	213	12	’	'	PUNCT
easat-3330	213	13	decisions	decision	NOUN
easat-3330	213	14	moderated	moderate	VERB
easat-3330	213	15	by	by	ADP
easat-3330	213	16	the	the	DET
easat-3330	213	17	marketing	marketing	NOUN
easat-3330	213	18	mix	mix	NOUN
easat-3330	213	19	.	.	PUNCT
easat-3330	214	1	journal	journal	PROPN
easat-3330	214	2	return	return	NOUN
easat-3330	214	3	,	,	PUNCT
easat-3330	214	4	2(7	2(7	NUM
easat-3330	214	5	)	)	PUNCT
easat-3330	214	6	,	,	PUNCT
easat-3330	214	7	710	710	NUM
easat-3330	214	8	-	-	SYM
easat-3330	214	9	717	717	NUM
easat-3330	214	10	.	.	PUNCT
easat-3330	215	1	[	[	X
easat-3330	215	2	4	4	NUM
easat-3330	215	3	]	]	X
easat-3330	215	4	cheryl	cheryl	PROPN
easat-3330	215	5	,	,	PUNCT
easat-3330	215	6	m.	m.	NOUN
easat-3330	215	7	,	,	PUNCT
easat-3330	215	8	chris	chris	PROPN
easat-3330	215	9	,	,	PUNCT
easat-3330	215	10	c.	c.	PROPN
easat-3330	215	11	and	and	CCONJ
easat-3330	215	12	iain	iain	PROPN
easat-3330	215	13	,	,	PUNCT
easat-3330	215	14	s.	s.	PROPN
easat-3330	215	15	(	(	PUNCT
easat-3330	215	16	2013	2013	NUM
easat-3330	215	17	)	)	PUNCT
easat-3330	215	18	.	.	PUNCT
easat-3330	216	1	web	web	NOUN
easat-3330	216	2	communications	communication	NOUN
easat-3330	216	3	of	of	ADP
easat-3330	216	4	environmental	environmental	ADJ
easat-3330	216	5	sustainability	sustainability	NOUN
easat-3330	216	6	initiatives	initiative	NOUN
easat-3330	216	7	at	at	ADP
easat-3330	216	8	sport	sport	NOUN
easat-3330	216	9	facilities	facility	NOUN
easat-3330	216	10	hosting	host	VERB
easat-3330	216	11	major	major	ADJ
easat-3330	216	12	league	league	NOUN
easat-3330	216	13	soccer	soccer	NOUN
easat-3330	216	14	.	.	PUNCT
easat-3330	217	1	journal	journal	PROPN
easat-3330	217	2	of	of	ADP
easat-3330	217	3	management	management	NOUN
easat-3330	217	4	and	and	CCONJ
easat-3330	217	5	sustainability	sustainability	NOUN
easat-3330	217	6	,	,	PUNCT
easat-3330	217	7	3(3	3(3	NUM
easat-3330	217	8	)	)	PUNCT
easat-3330	217	9	,	,	PUNCT
easat-3330	217	10	115	115	NUM
easat-3330	217	11	-	-	SYM
easat-3330	217	12	130	130	NUM
easat-3330	217	13	.	.	PUNCT
easat-3330	218	1	[	[	X
easat-3330	218	2	5	5	NUM
easat-3330	218	3	]	]	X
easat-3330	218	4	kevin	kevin	PROPN
easat-3330	218	5	,	,	PUNCT
easat-3330	218	6	h.	h.	PROPN
easat-3330	218	7	,	,	PUNCT
easat-3330	218	8	minhee	minhee	NOUN
easat-3330	218	9	,	,	PUNCT
easat-3330	218	10	c.	c.	PROPN
easat-3330	218	11	and	and	CCONJ
easat-3330	218	12	edward	edward	PROPN
easat-3330	218	13	,	,	PUNCT
easat-3330	218	14	k.	k.	PROPN
easat-3330	218	15	m.	m.	PROPN
easat-3330	218	16	(	(	PUNCT
easat-3330	218	17	2019	2019	NUM
easat-3330	218	18	)	)	PUNCT
easat-3330	218	19	.	.	PUNCT
easat-3330	219	1	examining	examine	VERB
easat-3330	219	2	the	the	DET
easat-3330	219	3	growth	growth	NOUN
easat-3330	219	4	of	of	ADP
easat-3330	219	5	sports	sport	NOUN
easat-3330	219	6	communication	communication	NOUN
easat-3330	219	7	programs	program	NOUN
easat-3330	219	8	in	in	ADP
easat-3330	219	9	higher	high	ADJ
easat-3330	219	10	education	education	NOUN
easat-3330	219	11	through	through	ADP
easat-3330	219	12	a	a	DET
easat-3330	219	13	questionnaire	questionnaire	NOUN
easat-3330	219	14	of	of	ADP
easat-3330	219	15	program	program	NOUN
easat-3330	219	16	coordinators	coordinator	NOUN
easat-3330	219	17	.	.	PUNCT
easat-3330	220	1	journalism	journalism	NOUN
easat-3330	220	2	and	and	CCONJ
easat-3330	220	3	mass	mass	ADJ
easat-3330	220	4	communication	communication	NOUN
easat-3330	220	5	educator	educator	NOUN
easat-3330	220	6	,	,	PUNCT
easat-3330	220	7	74(4	74(4	NUM
easat-3330	220	8	)	)	PUNCT
easat-3330	220	9	,	,	PUNCT
easat-3330	220	10	407	407	NUM
easat-3330	220	11	-	-	SYM
easat-3330	220	12	421	421	NUM
easat-3330	220	13	.	.	PUNCT
easat-3330	221	1	doi	doi	NOUN
easat-3330	221	2	:	:	PUNCT
easat-3330	221	3	10.1177/1077695819835044	10.1177/1077695819835044	NUM
easat-3330	221	4	[	[	SYM
easat-3330	221	5	6	6	NUM
easat-3330	221	6	]	]	X
easat-3330	221	7	giovanna	giovanna	PROPN
easat-3330	221	8	,	,	PUNCT
easat-3330	221	9	r.	r.	PROPN
easat-3330	221	10	and	and	CCONJ
easat-3330	221	11	loredana	loredana	PROPN
easat-3330	221	12	,	,	PUNCT
easat-3330	221	13	t.	t.	PROPN
easat-3330	221	14	(	(	PUNCT
easat-3330	221	15	2023	2023	NUM
easat-3330	221	16	)	)	PUNCT
easat-3330	221	17	.	.	PUNCT
easat-3330	222	1	sports	sport	NOUN
easat-3330	222	2	brands	brand	NOUN
easat-3330	222	3	communication	communication	NOUN
easat-3330	222	4	in	in	ADP
easat-3330	222	5	the	the	DET
easat-3330	222	6	'	'	PUNCT
easat-3330	222	7	covid	covid	NOUN
easat-3330	222	8	'	'	PUNCT
easat-3330	222	9	age	age	NOUN
easat-3330	222	10	:	:	PUNCT
easat-3330	222	11	strategies	strategy	NOUN
easat-3330	222	12	,	,	PUNCT
easat-3330	222	13	representations	representation	NOUN
easat-3330	222	14	,	,	PUNCT
easat-3330	222	15	identity	identity	NOUN
easat-3330	222	16	and	and	CCONJ
easat-3330	222	17	consumption	consumption	NOUN
easat-3330	222	18	?	?	PUNCT
easat-3330	222	19	.	.	PUNCT
easat-3330	223	1	italian	italian	ADJ
easat-3330	223	2	sociological	sociological	ADJ
easat-3330	223	3	review	review	NOUN
easat-3330	223	4	,	,	PUNCT
easat-3330	223	5	11(1	11(1	NUM
easat-3330	223	6	)	)	PUNCT
easat-3330	223	7	,	,	PUNCT
easat-3330	223	8	653	653	NUM
easat-3330	223	9	-	-	SYM
easat-3330	223	10	671	671	NUM
easat-3330	223	11	.	.	PUNCT
easat-3330	224	1	doi	doi	NOUN
easat-3330	224	2	:	:	PUNCT
easat-3330	224	3	10.13136	10.13136	NUM
easat-3330	224	4	/	/	SYM
easat-3330	224	5	isr.v11i5s	isr.v11i5s	PROPN
easat-3330	224	6	.	.	PUNCT
easat-3330	225	1	[	[	X
easat-3330	225	2	7	7	NUM
easat-3330	225	3	]	]	X
easat-3330	225	4	song	song	NOUN
easat-3330	225	5	,	,	PUNCT
easat-3330	225	6	g.	g.	PROPN
easat-3330	225	7	and	and	CCONJ
easat-3330	225	8	alber	alber	PROPN
easat-3330	225	9	,	,	PUNCT
easat-3330	225	10	y.	y.	PROPN
easat-3330	225	11	(	(	PUNCT
easat-3330	225	12	2023	2023	NUM
easat-3330	225	13	)	)	PUNCT
easat-3330	225	14	.	.	PUNCT
easat-3330	226	1	the	the	DET
easat-3330	226	2	design	design	NOUN
easat-3330	226	3	and	and	CCONJ
easat-3330	226	4	communication	communication	NOUN
easat-3330	226	5	strategy	strategy	NOUN
easat-3330	226	6	of	of	ADP
easat-3330	226	7	virtual	virtual	ADJ
easat-3330	226	8	idols	idol	NOUN
easat-3330	226	9	“	"	PUNCT
easat-3330	226	10	luo	luo	PROPN
easat-3330	226	11	tianyi	tianyi	PROPN
easat-3330	226	12	”	"	PUNCT
easat-3330	226	13	.	.	PUNCT
easat-3330	227	1	international	international	ADJ
easat-3330	227	2	journal	journal	PROPN
easat-3330	227	3	of	of	ADP
easat-3330	227	4	advanced	advanced	ADJ
easat-3330	227	5	culture	culture	NOUN
easat-3330	227	6	technology	technology	NOUN
easat-3330	227	7	,	,	PUNCT
easat-3330	227	8	11(1	11(1	NUM
easat-3330	227	9	)	)	PUNCT
easat-3330	227	10	,	,	PUNCT
easat-3330	227	11	45	45	NUM
easat-3330	227	12	-	-	SYM
easat-3330	227	13	54	54	NUM
easat-3330	227	14	.	.	PUNCT
easat-3330	228	1	[	[	X
easat-3330	228	2	8	8	NUM
easat-3330	228	3	]	]	X
easat-3330	228	4	ratna	ratna	PROPN
easat-3330	228	5	,	,	PUNCT
easat-3330	228	6	w.	w.	NOUN
easat-3330	228	7	(	(	PUNCT
easat-3330	228	8	2023	2023	NUM
easat-3330	228	9	)	)	PUNCT
easat-3330	228	10	.	.	PUNCT
easat-3330	229	1	knowledge	knowledge	NOUN
easat-3330	229	2	communication	communication	NOUN
easat-3330	229	3	strategy	strategy	NOUN
easat-3330	229	4	in	in	ADP
easat-3330	229	5	infrastructure	infrastructure	NOUN
easat-3330	229	6	business	business	NOUN
easat-3330	229	7	.	.	PUNCT
easat-3330	230	1	international	international	ADJ
easat-3330	230	2	research	research	PROPN
easat-3330	230	3	journal	journal	PROPN
easat-3330	230	4	of	of	ADP
easat-3330	230	5	business	business	NOUN
easat-3330	230	6	studies	study	NOUN
easat-3330	230	7	,	,	PUNCT
easat-3330	230	8	16(2	16(2	NUM
easat-3330	230	9	)	)	PUNCT
easat-3330	230	10	,	,	PUNCT
easat-3330	230	11	211	211	NUM
easat-3330	230	12	-	-	SYM
easat-3330	230	13	219	219	NUM
easat-3330	230	14	,	,	PUNCT
easat-3330	230	15	9p	9p	NUM
easat-3330	230	16	.	.	PUNCT
easat-3330	231	1	doi	doi	NOUN
easat-3330	231	2	:	:	PUNCT
easat-3330	231	3	10.216	10.216	NUM
easat-3330	231	4	32	32	NUM
easat-3330	231	5	/	/	SYM
easat-3330	231	6	irjbs.16.2.211	irjbs.16.2.211	NOUN
easat-3330	231	7	-	-	SYM
easat-3330	231	8	219	219	NUM
easat-3330	231	9	[	[	X
easat-3330	231	10	9	9	NUM
easat-3330	231	11	]	]	X
easat-3330	231	12	chandra	chandra	PROPN
easat-3330	231	13	,	,	PUNCT
easat-3330	231	14	p.	p.	NOUN
easat-3330	231	15	and	and	CCONJ
easat-3330	231	16	lany	lany	PROPN
easat-3330	231	17	,	,	PUNCT
easat-3330	231	18	w.	w.	PROPN
easat-3330	231	19	(	(	PUNCT
easat-3330	231	20	2024	2024	NUM
easat-3330	231	21	)	)	PUNCT
easat-3330	231	22	.	.	PUNCT
easat-3330	232	1	communication	communication	NOUN
easat-3330	232	2	strategy	strategy	NOUN
easat-3330	232	3	of	of	ADP
easat-3330	232	4	social	social	ADJ
easat-3330	232	5	assistance	assistance	NOUN
easat-3330	232	6	officers	officer	NOUN
easat-3330	232	7	with	with	ADP
easat-3330	232	8	assisted	assist	VERB
easat-3330	232	9	residents	resident	NOUN
easat-3330	232	10	at	at	ADP
easat-3330	232	11	bina	bina	PROPN
easat-3330	232	12	laras	laras	PROPN
easat-3330	232	13	harapan	harapan	PROPN
easat-3330	232	14	sentosa	sentosa	PROPN
easat-3330	232	15	2	2	NUM
easat-3330	232	16	social	social	ADJ
easat-3330	232	17	institution	institution	NOUN
easat-3330	232	18	.	.	PUNCT
easat-3330	233	1	jurnal	jurnal	ADJ
easat-3330	233	2	indonesia	indonesia	PROPN
easat-3330	233	3	sosial	sosial	PROPN
easat-3330	233	4	teknologi	teknologi	PROPN
easat-3330	233	5	,	,	PUNCT
easat-3330	233	6	5(3	5(3	NUM
easat-3330	233	7	)	)	PUNCT
easat-3330	233	8	,	,	PUNCT
easat-3330	233	9	761	761	NUM
easat-3330	233	10	-	-	SYM
easat-3330	233	11	767	767	NUM
easat-3330	233	12	,	,	PUNCT
easat-3330	233	13	7p	7p	NUM
easat-3330	233	14	.	.	PUNCT
easat-3330	234	1	doi	doi	NOUN
easat-3330	234	2	:	:	PUNCT
easat-3330	234	3	10.59141	10.59141	NUM
easat-3330	234	4	/	/	SYM
easat-3330	234	5	jist.v5i3.957	jist.v5i3.957	NOUN
easat-3330	235	1	[	[	X
easat-3330	235	2	10	10	NUM
easat-3330	235	3	]	]	X
easat-3330	235	4	cristian	cristian	PROPN
easat-3330	235	5	,	,	PUNCT
easat-3330	235	6	b.	b.	PROPN
easat-3330	235	7	and	and	CCONJ
easat-3330	235	8	oana	oana	PROPN
easat-3330	235	9	,	,	PUNCT
easat-3330	235	10	t.	t.	PROPN
easat-3330	235	11	(	(	PUNCT
easat-3330	235	12	2023	2023	NUM
easat-3330	235	13	)	)	PUNCT
easat-3330	235	14	.	.	PUNCT
easat-3330	236	1	communication	communication	NOUN
easat-3330	236	2	strategies	strategy	NOUN
easat-3330	236	3	within	within	ADP
easat-3330	236	4	the	the	DET
easat-3330	236	5	public	public	ADJ
easat-3330	236	6	and	and	CCONJ
easat-3330	236	7	private	private	ADJ
easat-3330	236	8	companies	company	NOUN
easat-3330	236	9	in	in	ADP
easat-3330	236	10	romania	romania	PROPN
easat-3330	236	11	.	.	PUNCT
easat-3330	237	1	proceedings	proceeding	NOUN
easat-3330	237	2	of	of	ADP
easat-3330	237	3	the	the	DET
easat-3330	237	4	international	international	ADJ
easat-3330	237	5	conference	conference	NOUN
easat-3330	237	6	on	on	ADP
easat-3330	237	7	business	business	NOUN
easat-3330	237	8	excellence	excellence	PROPN
easat-3330	237	9	,	,	PUNCT
easat-3330	237	10	17(1	17(1	NUM
easat-3330	237	11	)	)	PUNCT
easat-3330	237	12	,	,	PUNCT
easat-3330	237	13	380	380	NUM
easat-3330	237	14	-	-	SYM
easat-3330	237	15	387	387	NUM
easat-3330	237	16	.	.	NOUN
easat-3330	237	17	8p	8p	NOUN
easat-3330	237	18	.	.	PUNCT
easat-3330	238	1	doi	doi	NOUN
easat-3330	238	2	:	:	PUNCT
easat-3330	238	3	10.2478	10.2478	NUM
easat-3330	238	4	/	/	SYM
easat-3330	238	5	picbe-2023	picbe-2023	NOUN
easat-3330	238	6	-	-	PUNCT
easat-3330	238	7	0037	0037	NUM
easat-3330	238	8	.	.	PUNCT
easat-3330	239	1	[	[	X
easat-3330	239	2	11	11	NUM
easat-3330	239	3	]	]	X
easat-3330	239	4	van	van	PROPN
easat-3330	239	5	,	,	PUNCT
easat-3330	239	6	e.	e.	PROPN
easat-3330	239	7	,	,	PUNCT
easat-3330	239	8	hariharan	hariharan	PROPN
easat-3330	239	9	,	,	PUNCT
easat-3330	239	10	v.	v.	PROPN
easat-3330	239	11	g.	g.	PROPN
easat-3330	239	12	and	and	CCONJ
easat-3330	239	13	stefan	stefan	PROPN
easat-3330	239	14	,	,	PUNCT
easat-3330	239	15	s.	s.	PROPN
easat-3330	239	16	(	(	PUNCT
easat-3330	239	17	2019	2019	NUM
easat-3330	239	18	)	)	PUNCT
easat-3330	239	19	.	.	PUNCT
easat-3330	240	1	gear	gear	NOUN
easat-3330	240	2	manufacturers	manufacturer	NOUN
easat-3330	240	3	as	as	ADP
easat-3330	240	4	contestants	contestant	NOUN
easat-3330	240	5	in	in	ADP
easat-3330	240	6	sports	sport	NOUN
easat-3330	240	7	competitions	competition	NOUN
easat-3330	240	8	:	:	PUNCT
easat-3330	240	9	breeding	breeding	NOUN
easat-3330	240	10	and	and	CCONJ
easat-3330	240	11	branding	branding	NOUN
easat-3330	240	12	returns	return	NOUN
easat-3330	240	13	.	.	PUNCT
easat-3330	241	1	journal	journal	NOUN
easat-3330	241	2	of	of	ADP
easat-3330	241	3	marketing	marketing	NOUN
easat-3330	241	4	,	,	PUNCT
easat-3330	241	5	83(3	83(3	NUM
easat-3330	241	6	)	)	PUNCT
easat-3330	241	7	,	,	PUNCT
easat-3330	241	8	126	126	NUM
easat-3330	241	9	-	-	SYM
easat-3330	241	10	144	144	NUM
easat-3330	241	11	.	.	PUNCT
easat-3330	242	1	[	[	X
easat-3330	242	2	12	12	NUM
easat-3330	242	3	]	]	SYM
easat-3330	242	4	jaikumar	jaikumar	PROPN
easat-3330	242	5	,	,	PUNCT
easat-3330	242	6	s.	s.	PROPN
easat-3330	242	7	,	,	PUNCT
easat-3330	242	8	pingali	pingali	NOUN
easat-3330	242	9	,	,	PUNCT
easat-3330	242	10	v.	v.	CCONJ
easat-3330	242	11	and	and	CCONJ
easat-3330	242	12	virmani	virmani	PROPN
easat-3330	242	13	,	,	PUNCT
easat-3330	242	14	v.	v.	PROPN
easat-3330	242	15	(	(	PUNCT
easat-3330	242	16	2019	2019	NUM
easat-3330	242	17	)	)	PUNCT
easat-3330	242	18	.	.	PUNCT
easat-3330	243	1	shareholders	shareholder	NOUN
easat-3330	243	2	'	'	PART
easat-3330	243	3	reaction	reaction	NOUN
easat-3330	243	4	to	to	ADP
easat-3330	243	5	ethical	ethical	ADJ
easat-3330	243	6	image	image	NOUN
easat-3330	243	7	of	of	ADP
easat-3330	243	8	sports	sport	NOUN
easat-3330	243	9	teams	team	NOUN
easat-3330	243	10	:	:	PUNCT
easat-3330	243	11	an	an	DET
easat-3330	243	12	event	event	NOUN
easat-3330	243	13	study	study	NOUN
easat-3330	243	14	in	in	ADP
easat-3330	243	15	the	the	DET
easat-3330	243	16	indian	indian	ADJ
easat-3330	243	17	premier	premier	PROPN
easat-3330	243	18	league	league	PROPN
easat-3330	243	19	.	.	PUNCT
easat-3330	244	1	decision	decision	NOUN
easat-3330	244	2	,	,	PUNCT
easat-3330	244	3	46(4	46(4	NOUN
easat-3330	244	4	)	)	PUNCT
easat-3330	244	5	,	,	PUNCT
easat-3330	244	6	283	283	NUM
easat-3330	244	7	-	-	SYM
easat-3330	244	8	300	300	NUM
easat-3330	244	9	.	.	PUNCT
easat-3330	245	1	doi	doi	NOUN
easat-3330	245	2	:	:	PUNCT
easat-3330	245	3	10.1007	10.1007	NUM
easat-3330	245	4	/	/	SYM
easat-3330	245	5	s40622	s40622	VERB
easat-3330	245	6	-	-	PUNCT
easat-3330	245	7	019	019	NUM
easat-3330	245	8	-	-	PUNCT
easat-3330	245	9	00230	00230	NUM
easat-3330	245	10	-	-	SYM
easat-3330	245	11	9	9	NUM
easat-3330	245	12	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3330	245	13	6122	6122	NUM
easat-3330	245	14	edelweiss	edelweiss	PROPN
easat-3330	245	15	applied	apply	VERB
easat-3330	245	16	science	science	NOUN
easat-3330	245	17	and	and	CCONJ
easat-3330	245	18	technology	technology	NOUN
easat-3330	245	19	issn	issn	PROPN
easat-3330	245	20	:	:	PUNCT
easat-3330	245	21	2576	2576	NUM
easat-3330	245	22	-	-	SYM
easat-3330	245	23	8484	8484	NUM
easat-3330	245	24	vol	vol	NOUN
easat-3330	245	25	.	.	PROPN
easat-3330	245	26	8	8	NUM
easat-3330	245	27	,	,	PUNCT
easat-3330	245	28	no	no	INTJ
easat-3330	245	29	.	.	NOUN
easat-3330	245	30	6	6	NUM
easat-3330	245	31	:	:	PUNCT
easat-3330	245	32	6112	6112	NUM
easat-3330	245	33	-	-	SYM
easat-3330	245	34	6122	6122	NUM
easat-3330	245	35	,	,	PUNCT
easat-3330	245	36	2024	2024	NUM
easat-3330	245	37	doi	doi	NOUN
easat-3330	245	38	:	:	PUNCT
easat-3330	245	39	10.55214/25768484.v8i6.3330	10.55214/25768484.v8i6.3330	NUM
easat-3330	245	40	©	©	NOUN
easat-3330	245	41	2024	2024	NUM
easat-3330	245	42	by	by	ADP
easat-3330	245	43	the	the	DET
easat-3330	245	44	author	author	NOUN
easat-3330	245	45	;	;	PUNCT
easat-3330	245	46	licensee	licensee	PROPN
easat-3330	245	47	learning	learning	NOUN
easat-3330	245	48	gate	gate	NOUN
easat-3330	246	1	[	[	X
easat-3330	246	2	13	13	NUM
easat-3330	246	3	]	]	X
easat-3330	246	4	gao	gao	PROPN
easat-3330	246	5	,	,	PUNCT
easat-3330	246	6	y.	y.	PROPN
easat-3330	246	7	,	,	PUNCT
easat-3330	246	8	wang	wang	PROPN
easat-3330	246	9	,	,	PUNCT
easat-3330	246	10	y.	y.	PROPN
easat-3330	246	11	and	and	CCONJ
easat-3330	246	12	hafsi	hafsi	ADJ
easat-3330	246	13	,	,	PUNCT
easat-3330	246	14	t.	t.	PROPN
easat-3330	246	15	(	(	PUNCT
easat-3330	246	16	2022	2022	NUM
easat-3330	246	17	)	)	PUNCT
easat-3330	246	18	.	.	PUNCT
easat-3330	247	1	stock	stock	NOUN
easat-3330	247	2	market	market	NOUN
easat-3330	247	3	reaction	reaction	NOUN
easat-3330	247	4	to	to	ADP
easat-3330	247	5	affiliated	affiliated	ADJ
easat-3330	247	6	sports	sport	NOUN
easat-3330	247	7	teams	team	NOUN
easat-3330	247	8	’	’	PART
easat-3330	247	9	performance	performance	NOUN
easat-3330	247	10	:	:	PUNCT
easat-3330	247	11	evidence	evidence	NOUN
easat-3330	247	12	from	from	ADP
easat-3330	247	13	china	china	PROPN
easat-3330	247	14	.	.	PUNCT
easat-3330	248	1	chinese	chinese	ADJ
easat-3330	248	2	management	management	NOUN
easat-3330	248	3	studies	study	NOUN
easat-3330	248	4	,	,	PUNCT
easat-3330	248	5	17(4	17(4	NUM
easat-3330	248	6	)	)	PUNCT
easat-3330	248	7	,	,	PUNCT
easat-3330	248	8	787	787	NUM
easat-3330	248	9	-	-	SYM
easat-3330	248	10	807	807	NUM
easat-3330	248	11	.	.	PUNCT
easat-3330	249	1	[	[	X
easat-3330	249	2	14	14	NUM
easat-3330	249	3	]	]	PUNCT
easat-3330	249	4	sinha	sinha	NOUN
easat-3330	249	5	,	,	PUNCT
easat-3330	249	6	j.	j.	PROPN
easat-3330	249	7	i.	i.	PROPN
easat-3330	249	8	,	,	PUNCT
easat-3330	249	9	chitturi	chitturi	PROPN
easat-3330	249	10	,	,	PUNCT
easat-3330	249	11	r.	r.	PROPN
easat-3330	249	12	and	and	CCONJ
easat-3330	249	13	sunil	sunil	PROPN
easat-3330	249	14	,	,	PUNCT
easat-3330	249	15	h.	h.	PROPN
easat-3330	249	16	(	(	PUNCT
easat-3330	249	17	2022	2022	NUM
easat-3330	249	18	)	)	PUNCT
easat-3330	249	19	.	.	PUNCT
easat-3330	250	1	the	the	DET
easat-3330	250	2	indian	indian	ADJ
easat-3330	250	3	premier	premier	PROPN
easat-3330	250	4	league	league	PROPN
easat-3330	250	5	:	:	PUNCT
easat-3330	250	6	the	the	DET
easat-3330	250	7	creation	creation	NOUN
easat-3330	250	8	and	and	CCONJ
easat-3330	250	9	management	management	NOUN
easat-3330	250	10	of	of	ADP
easat-3330	250	11	a	a	DET
easat-3330	250	12	global	global	ADJ
easat-3330	250	13	sports	sport	NOUN
easat-3330	250	14	branding	branding	NOUN
easat-3330	250	15	phenomenon	phenomenon	NOUN
easat-3330	250	16	.	.	PUNCT
easat-3330	251	1	journal	journal	NOUN
easat-3330	251	2	of	of	ADP
easat-3330	251	3	brand	brand	NOUN
easat-3330	251	4	strategy	strategy	NOUN
easat-3330	251	5	,	,	PUNCT
easat-3330	251	6	10(4	10(4	NUM
easat-3330	251	7	)	)	PUNCT
easat-3330	251	8	,	,	PUNCT
easat-3330	251	9	360	360	NUM
easat-3330	251	10	-	-	SYM
easat-3330	251	11	376	376	NUM
easat-3330	251	12	.	.	PUNCT
easat-3330	252	1	[	[	X
easat-3330	252	2	15	15	NUM
easat-3330	252	3	]	]	X
easat-3330	252	4	kelly	kelly	PROPN
easat-3330	252	5	,	,	PUNCT
easat-3330	252	6	c.	c.	PROPN
easat-3330	252	7	,	,	PUNCT
easat-3330	252	8	cheyenne	cheyenne	PROPN
easat-3330	252	9	,	,	PUNCT
easat-3330	252	10	h.	h.	PROPN
easat-3330	252	11	,	,	PUNCT
easat-3330	252	12	kelly	kelly	PROPN
easat-3330	252	13	,	,	PUNCT
easat-3330	252	14	m.	m.	NOUN
easat-3330	252	15	and	and	CCONJ
easat-3330	252	16	nina	nina	PROPN
easat-3330	252	17	,	,	PUNCT
easat-3330	252	18	c.	c.	PROPN
easat-3330	252	19	(	(	PUNCT
easat-3330	252	20	2016	2016	NUM
easat-3330	252	21	)	)	PUNCT
easat-3330	252	22	.	.	PUNCT
easat-3330	253	1	does	do	AUX
easat-3330	253	2	love	love	VERB
easat-3330	253	3	influence	influence	VERB
easat-3330	253	4	athletic	athletic	ADJ
easat-3330	253	5	performance	performance	NOUN
easat-3330	253	6	?	?	PUNCT
easat-3330	254	1	the	the	DET
easat-3330	254	2	perspectives	perspective	NOUN
easat-3330	254	3	of	of	ADP
easat-3330	254	4	olympic	olympic	ADJ
easat-3330	254	5	athletes	athlete	NOUN
easat-3330	254	6	.	.	PUNCT
easat-3330	255	1	review	review	NOUN
easat-3330	255	2	of	of	ADP
easat-3330	255	3	european	european	ADJ
easat-3330	255	4	studies	study	NOUN
easat-3330	255	5	,	,	PUNCT
easat-3330	255	6	8(2	8(2	NUM
easat-3330	255	7	)	)	PUNCT
easat-3330	255	8	,	,	PUNCT
easat-3330	255	9	1	1	NUM
easat-3330	255	10	-	-	SYM
easat-3330	255	11	7	7	NUM
easat-3330	255	12	.	.	PUNCT
easat-3330	256	1	[	[	X
easat-3330	256	2	16	16	NUM
easat-3330	256	3	]	]	X
easat-3330	256	4	kevin	kevin	PROPN
easat-3330	256	5	,	,	PUNCT
easat-3330	256	6	b.	b.	PROPN
easat-3330	256	7	k.	k.	PROPN
easat-3330	256	8	and	and	CCONJ
easat-3330	256	9	joe	joe	PROPN
easat-3330	256	10	,	,	PUNCT
easat-3330	256	11	p.	p.	NOUN
easat-3330	256	12	(	(	PUNCT
easat-3330	256	13	2021	2021	NUM
easat-3330	256	14	)	)	PUNCT
easat-3330	256	15	.	.	PUNCT
easat-3330	257	1	digital	digital	ADJ
easat-3330	257	2	and	and	CCONJ
easat-3330	257	3	interactive	interactive	ADJ
easat-3330	257	4	marketing	marketing	NOUN
easat-3330	257	5	communications	communication	NOUN
easat-3330	257	6	in	in	ADP
easat-3330	257	7	sports	sport	NOUN
easat-3330	257	8	.	.	PUNCT
easat-3330	257	9	journal	journal	PROPN
easat-3330	257	10	of	of	ADP
easat-3330	257	11	interactive	interactive	ADJ
easat-3330	257	12	advertising	advertising	NOUN
easat-3330	257	13	,	,	PUNCT
easat-3330	257	14	21(2	21(2	NUM
easat-3330	257	15	)	)	PUNCT
easat-3330	257	16	,	,	PUNCT
easat-3330	257	17	75	75	NUM
easat-3330	257	18	-	-	SYM
easat-3330	257	19	78	78	NUM
easat-3330	257	20	.	.	PUNCT
easat-3330	258	1	4p	4p	NOUN
easat-3330	258	2	.	.	PUNCT
easat-3330	259	1	doi	doi	NOUN
easat-3330	259	2	:	:	PUNCT
easat-3330	259	3	10.1080/15252019	10.1080/15252019	NUM
easat-3330	259	4	.	.	X
easat-3330	260	1	2021.1970422	2021.1970422	NUM
easat-3330	261	1	[	[	X
easat-3330	261	2	17	17	NUM
easat-3330	261	3	]	]	X
easat-3330	261	4	wendy	wendy	PROPN
easat-3330	261	5	,	,	PUNCT
easat-3330	261	6	o.	o.	PROPN
easat-3330	261	7	,	,	PUNCT
easat-3330	261	8	caroline	caroline	PROPN
easat-3330	261	9	,	,	PUNCT
easat-3330	261	10	r.	r.	PROPN
easat-3330	261	11	and	and	CCONJ
easat-3330	261	12	clare	clare	PROPN
easat-3330	261	13	,	,	PUNCT
easat-3330	261	14	m.	m.	NOUN
easat-3330	261	15	(	(	PUNCT
easat-3330	261	16	2021	2021	NUM
easat-3330	261	17	)	)	PUNCT
easat-3330	261	18	.	.	PUNCT
easat-3330	262	1	international	international	ADJ
easat-3330	262	2	high	high	ADJ
easat-3330	262	3	-	-	PUNCT
easat-3330	262	4	performance	performance	NOUN
easat-3330	262	5	sport	sport	NOUN
easat-3330	262	6	camps	camp	NOUN
easat-3330	262	7	and	and	CCONJ
easat-3330	262	8	the	the	DET
easat-3330	262	9	development	development	NOUN
easat-3330	262	10	of	of	ADP
easat-3330	262	11	emplaced	emplace	VERB
easat-3330	262	12	physical	physical	ADJ
easat-3330	262	13	capital	capital	NOUN
easat-3330	262	14	among	among	ADP
easat-3330	262	15	pasifika	pasifika	NOUN
easat-3330	262	16	athletes	athlete	NOUN
easat-3330	262	17	.	.	PUNCT
easat-3330	263	1	sociology	sociology	NOUN
easat-3330	263	2	of	of	ADP
easat-3330	263	3	sport	sport	NOUN
easat-3330	263	4	journal	journal	NOUN
easat-3330	263	5	,	,	PUNCT
easat-3330	263	6	38(4	38(4	NUM
easat-3330	263	7	)	)	PUNCT
easat-3330	263	8	,	,	PUNCT
easat-3330	263	9	367	367	NUM
easat-3330	263	10	-	-	SYM
easat-3330	263	11	375	375	NUM
easat-3330	263	12	.	.	PUNCT
easat-3330	264	1	9p	9p	NUM
easat-3330	264	2	.	.	PUNCT
easat-3330	265	1	doi	doi	NOUN
easat-3330	265	2	:	:	PUNCT
easat-3330	265	3	10.1123	10.1123	NUM
easat-3330	265	4	/	/	SYM
easat-3330	265	5	ssj.2020	ssj.2020	NOUN
easat-3330	265	6	-	-	PUNCT
easat-3330	265	7	0040	0040	NUM
easat-3330	265	8	[	[	X
easat-3330	265	9	18	18	NUM
easat-3330	265	10	]	]	X
easat-3330	265	11	thanaiudompat	thanaiudompat	NOUN
easat-3330	265	12	,	,	PUNCT
easat-3330	265	13	t.	t.	PROPN
easat-3330	265	14	(	(	PUNCT
easat-3330	265	15	2023	2023	NUM
easat-3330	265	16	)	)	PUNCT
easat-3330	265	17	.	.	PUNCT
easat-3330	266	1	the	the	DET
easat-3330	266	2	brand	brand	NOUN
easat-3330	266	3	values	value	VERB
easat-3330	266	4	development	development	NOUN
easat-3330	266	5	from	from	ADP
easat-3330	266	6	the	the	DET
easat-3330	266	7	customer	customer	NOUN
easat-3330	266	8	’s	’s	PART
easat-3330	266	9	perspective	perspective	NOUN
easat-3330	266	10	in	in	ADP
easat-3330	266	11	sports	sport	NOUN
easat-3330	266	12	apparel	apparel	NOUN
easat-3330	266	13	business	business	NOUN
easat-3330	266	14	in	in	ADP
easat-3330	266	15	thailand	thailand	PROPN
easat-3330	266	16	.	.	PUNCT
easat-3330	267	1	interdisciplinary	interdisciplinary	ADJ
easat-3330	267	2	research	research	NOUN
easat-3330	267	3	review	review	NOUN
easat-3330	267	4	,	,	PUNCT
easat-3330	267	5	18(2	18(2	NUM
easat-3330	267	6	)	)	PUNCT
easat-3330	267	7	,	,	PUNCT
easat-3330	267	8	18	18	NUM
easat-3330	267	9	-	-	SYM
easat-3330	267	10	26	26	NUM
easat-3330	267	11	.	.	PUNCT
easat-3330	268	1	retrieved	retrieve	VERB
easat-3330	268	2	from	from	ADP
easat-3330	268	3	https://ph02.tcithaijo.org/index.php/jtir/article/view/248	https://ph02.tcithaijo.org/index.php/jtir/article/view/248	PROPN
easat-3330	268	4	712	712	NUM
easat-3330	268	5	[	[	SYM
easat-3330	268	6	19	19	NUM
easat-3330	268	7	]	]	X
easat-3330	268	8	creswell	creswell	PROPN
easat-3330	268	9	,	,	PUNCT
easat-3330	268	10	j.	j.	PROPN
easat-3330	268	11	w.	w.	PROPN
easat-3330	268	12	(	(	PUNCT
easat-3330	268	13	2013	2013	NUM
easat-3330	268	14	)	)	PUNCT
easat-3330	268	15	.	.	PUNCT
easat-3330	269	1	qualitative	qualitative	ADJ
easat-3330	269	2	inquiry	inquiry	NOUN
easat-3330	269	3	and	and	CCONJ
easat-3330	269	4	research	research	NOUN
easat-3330	269	5	design	design	NOUN
easat-3330	269	6	:	:	PUNCT
easat-3330	269	7	choosing	choose	VERB
easat-3330	269	8	among	among	ADP
easat-3330	269	9	five	five	NUM
easat-3330	269	10	approaches	approach	NOUN
easat-3330	269	11	.	.	PUNCT
easat-3330	270	1	washington	washington	PROPN
easat-3330	270	2	dc	dc	PROPN
easat-3330	270	3	:	:	PUNCT
easat-3330	270	4	sage	sage	VERB
easat-3330	270	5	.	.	PUNCT
easat-3330	271	1	[	[	X
easat-3330	271	2	20	20	NUM
easat-3330	271	3	]	]	X
easat-3330	271	4	cronbach	cronbach	PROPN
easat-3330	271	5	,	,	PUNCT
easat-3330	271	6	l.	l.	PROPN
easat-3330	271	7	j.	j.	PROPN
easat-3330	271	8	(	(	PUNCT
easat-3330	271	9	1984	1984	NUM
easat-3330	271	10	)	)	PUNCT
easat-3330	271	11	.	.	PUNCT
easat-3330	272	1	essentials	essential	NOUN
easat-3330	272	2	of	of	ADP
easat-3330	272	3	psychological	psychological	ADJ
easat-3330	272	4	testing	testing	NOUN
easat-3330	272	5	(	(	PUNCT
easat-3330	272	6	4th	4th	ADJ
easat-3330	272	7	ed	ed	NOUN
easat-3330	272	8	.	.	PUNCT
easat-3330	272	9	)	)	PUNCT
easat-3330	272	10	.	.	PUNCT
easat-3330	273	1	new	new	PROPN
easat-3330	273	2	york	york	PROPN
easat-3330	273	3	,	,	PUNCT
easat-3330	273	4	ny	ny	PROPN
easat-3330	273	5	:	:	PROPN
easat-3330	273	6	harper	harper	PROPN
easat-3330	273	7	&	&	CCONJ
easat-3330	273	8	row	row	PROPN
easat-3330	273	9	.	.	PUNCT
easat-3330	274	1	[	[	X
easat-3330	274	2	21	21	NUM
easat-3330	274	3	]	]	PUNCT
easat-3330	274	4	hair	hair	NOUN
easat-3330	274	5	,	,	PUNCT
easat-3330	274	6	j.	j.	PROPN
easat-3330	274	7	f.	f.	PROPN
easat-3330	274	8	,	,	PUNCT
easat-3330	274	9	black	black	PROPN
easat-3330	274	10	,	,	PUNCT
easat-3330	274	11	w.	w.	PROPN
easat-3330	274	12	c.	c.	PROPN
easat-3330	274	13	,	,	PUNCT
easat-3330	274	14	babin	babin	PROPN
easat-3330	274	15	,	,	PUNCT
easat-3330	274	16	b.	b.	PROPN
easat-3330	274	17	j.	j.	PROPN
easat-3330	274	18	and	and	CCONJ
easat-3330	274	19	anderson	anderson	PROPN
easat-3330	274	20	,	,	PUNCT
easat-3330	274	21	r.	r.	PROPN
easat-3330	274	22	e.	e.	PROPN
easat-3330	274	23	(	(	PUNCT
easat-3330	274	24	2010	2010	NUM
easat-3330	274	25	)	)	PUNCT
easat-3330	274	26	.	.	PUNCT
easat-3330	275	1	multivariate	multivariate	NOUN
easat-3330	275	2	data	datum	NOUN
easat-3330	275	3	analysis	analysis	NOUN
easat-3330	275	4	(	(	PUNCT
easat-3330	275	5	7th	7th	ADJ
easat-3330	275	6	ed	ed	NOUN
easat-3330	275	7	.	.	PUNCT
easat-3330	275	8	)	)	PUNCT
easat-3330	275	9	.	.	PUNCT
easat-3330	276	1	new	new	PROPN
easat-3330	276	2	york	york	PROPN
easat-3330	276	3	:	:	PUNCT
easat-3330	276	4	pearson	pearson	PROPN
easat-3330	276	5	.	.	PUNCT
easat-3330	277	1	[	[	X
easat-3330	277	2	22	22	NUM
easat-3330	277	3	]	]	X
easat-3330	277	4	singcram	singcram	NOUN
easat-3330	277	5	,	,	PUNCT
easat-3330	277	6	p.	p.	NOUN
easat-3330	277	7	and	and	CCONJ
easat-3330	277	8	thanaiudompat	thanaiudompat	PROPN
easat-3330	277	9	,	,	PUNCT
easat-3330	277	10	t.	t.	PROPN
easat-3330	277	11	(	(	PUNCT
easat-3330	277	12	2023	2023	NUM
easat-3330	277	13	)	)	PUNCT
easat-3330	277	14	.	.	PUNCT
easat-3330	278	1	the	the	DET
easat-3330	278	2	development	development	NOUN
easat-3330	278	3	of	of	ADP
easat-3330	278	4	a	a	DET
easat-3330	278	5	national	national	ADJ
easat-3330	278	6	sport	sport	PROPN
easat-3330	278	7	event	event	NOUN
easat-3330	278	8	management	management	NOUN
easat-3330	278	9	model	model	NOUN
easat-3330	278	10	that	that	PRON
easat-3330	278	11	affects	affect	VERB
easat-3330	278	12	the	the	DET
easat-3330	278	13	value	value	NOUN
easat-3330	278	14	added	add	VERB
easat-3330	278	15	of	of	ADP
easat-3330	278	16	the	the	DET
easat-3330	278	17	sport	sport	NOUN
easat-3330	278	18	industry	industry	NOUN
easat-3330	278	19	in	in	ADP
easat-3330	278	20	thailand	thailand	PROPN
easat-3330	278	21	.	.	PUNCT
easat-3330	279	1	emerging	emerge	VERB
easat-3330	279	2	science	science	NOUN
easat-3330	279	3	journal	journal	NOUN
easat-3330	279	4	,	,	PUNCT
easat-3330	279	5	7(2	7(2	NUM
easat-3330	279	6	)	)	PUNCT
easat-3330	279	7	,	,	PUNCT
easat-3330	279	8	445	445	NUM
easat-3330	279	9	-	-	SYM
easat-3330	279	10	454	454	NUM
easat-3330	279	11	.	.	PUNCT
easat-3330	280	1	[	[	X
easat-3330	280	2	23	23	NUM
easat-3330	280	3	]	]	X
easat-3330	280	4	barshan	barshan	NOUN
easat-3330	280	5	,	,	PUNCT
easat-3330	280	6	b.	b.	PROPN
easat-3330	280	7	and	and	CCONJ
easat-3330	280	8	yuksek	yuksek	PROPN
easat-3330	280	9	,	,	PUNCT
easat-3330	280	10	m.	m.	NOUN
easat-3330	280	11	c.	c.	PROPN
easat-3330	280	12	(	(	PUNCT
easat-3330	280	13	2014	2014	NUM
easat-3330	280	14	)	)	PUNCT
easat-3330	280	15	.	.	PUNCT
easat-3330	281	1	recognizing	recognize	VERB
easat-3330	281	2	daily	daily	ADJ
easat-3330	281	3	and	and	CCONJ
easat-3330	281	4	sports	sport	NOUN
easat-3330	281	5	activities	activity	NOUN
easat-3330	281	6	in	in	ADP
easat-3330	281	7	two	two	NUM
easat-3330	281	8	open	open	ADJ
easat-3330	281	9	source	source	NOUN
easat-3330	281	10	machine	machine	NOUN
easat-3330	281	11	learning	learn	VERB
easat-3330	281	12	environments	environment	NOUN
easat-3330	281	13	using	use	VERB
easat-3330	281	14	body	body	NOUN
easat-3330	281	15	-	-	PUNCT
easat-3330	281	16	worn	wear	VERB
easat-3330	281	17	sensor	sensor	NOUN
easat-3330	281	18	units	unit	NOUN
easat-3330	281	19	.	.	PUNCT
easat-3330	282	1	computer	computer	NOUN
easat-3330	282	2	journal	journal	PROPN
easat-3330	282	3	,	,	PUNCT
easat-3330	282	4	57(11	57(11	NUM
easat-3330	282	5	)	)	PUNCT
easat-3330	282	6	,	,	PUNCT
easat-3330	282	7	1649–1667	1649–1667	NUM
easat-3330	282	8	.	.	PUNCT
easat-3330	283	1	[	[	X
easat-3330	283	2	24	24	NUM
easat-3330	283	3	]	]	X
easat-3330	283	4	suhas	suha	NOUN
easat-3330	283	5	,	,	PUNCT
easat-3330	283	6	y.	y.	PROPN
easat-3330	283	7	d.	d.	PROPN
easat-3330	283	8	(	(	PUNCT
easat-3330	283	9	2021	2021	NUM
easat-3330	283	10	)	)	PUNCT
easat-3330	283	11	.	.	PUNCT
easat-3330	284	1	communication	communication	NOUN
easat-3330	284	2	technology	technology	PROPN
easat-3330	284	3	&	&	CCONJ
easat-3330	284	4	revolution	revolution	PROPN
easat-3330	284	5	in	in	ADP
easat-3330	284	6	sports	sport	NOUN
easat-3330	284	7	training	training	NOUN
easat-3330	284	8	.	.	PUNCT
easat-3330	285	1	international	international	ADJ
easat-3330	285	2	journal	journal	PROPN
easat-3330	285	3	of	of	ADP
easat-3330	285	4	physical	physical	ADJ
easat-3330	285	5	education	education	NOUN
easat-3330	285	6	sports	sport	NOUN
easat-3330	285	7	management	management	NOUN
easat-3330	285	8	and	and	CCONJ
easat-3330	285	9	yogic	yogic	NOUN
easat-3330	285	10	sciences	science	NOUN
easat-3330	285	11	,	,	PUNCT
easat-3330	285	12	11(3	11(3	NUM
easat-3330	285	13	)	)	PUNCT
easat-3330	285	14	,	,	PUNCT
easat-3330	285	15	29	29	NUM
easat-3330	285	16	-	-	SYM
easat-3330	285	17	34	34	NUM
easat-3330	285	18	.	.	PUNCT
easat-3330	286	1	https://ph02.tci-thaijo.org/index.php/jtir/article/view/248712	https://ph02.tci-thaijo.org/index.php/jtir/article/view/248712	PROPN
easat-3330	286	2	https://ph02.tci-thaijo.org/index.php/jtir/article/view/248712	https://ph02.tci-thaijo.org/index.php/jtir/article/view/248712	PROPN