id	sid	tid	token	lemma	pos
easat-3365	1	1	edelweiss	edelweiss	PROPN
easat-3365	1	2	applied	apply	VERB
easat-3365	1	3	science	science	NOUN
easat-3365	1	4	and	and	CCONJ
easat-3365	1	5	technology	technology	NOUN
easat-3365	1	6	issn	issn	PROPN
easat-3365	1	7	:	:	PUNCT
easat-3365	1	8	2576	2576	NUM
easat-3365	1	9	-	-	SYM
easat-3365	1	10	8484	8484	NUM
easat-3365	1	11	vol	vol	NOUN
easat-3365	1	12	.	.	PROPN
easat-3365	1	13	8	8	NUM
easat-3365	1	14	,	,	PUNCT
easat-3365	1	15	no	no	INTJ
easat-3365	1	16	.	.	NOUN
easat-3365	1	17	6	6	NUM
easat-3365	1	18	,	,	PUNCT
easat-3365	1	19	6236	6236	NUM
easat-3365	1	20	-	-	SYM
easat-3365	1	21	6250	6250	NUM
easat-3365	1	22	2024	2024	NUM
easat-3365	1	23	publisher	publisher	NOUN
easat-3365	1	24	:	:	PUNCT
easat-3365	1	25	learning	learn	VERB
easat-3365	1	26	gate	gate	NOUN
easat-3365	1	27	doi	doi	PROPN
easat-3365	1	28	:	:	PUNCT
easat-3365	1	29	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	1	30	©	©	ADP
easat-3365	1	31	2024	2024	NUM
easat-3365	1	32	by	by	ADP
easat-3365	1	33	the	the	DET
easat-3365	1	34	authors	author	NOUN
easat-3365	1	35	;	;	PUNCT
easat-3365	1	36	licensee	licensee	PROPN
easat-3365	1	37	learning	learning	NOUN
easat-3365	1	38	gate	gate	NOUN
easat-3365	1	39	©	©	PROPN
easat-3365	1	40	2024	2024	NUM
easat-3365	1	41	by	by	ADP
easat-3365	1	42	the	the	DET
easat-3365	1	43	authors	author	NOUN
easat-3365	1	44	;	;	PUNCT
easat-3365	1	45	licensee	licensee	PROPN
easat-3365	1	46	learning	learn	VERB
easat-3365	1	47	gate	gate	NOUN
easat-3365	1	48	*	*	PUNCT
easat-3365	1	49	correspondence	correspondence	NOUN
easat-3365	1	50	:	:	PUNCT
easat-3365	1	51	iyadirollins@yahoo.com	iyadirollins@yahoo.com	X
easat-3365	1	52	omni	omni	ADJ
easat-3365	1	53	-	-	PUNCT
easat-3365	1	54	channel	channel	NOUN
easat-3365	1	55	retail	retail	ADJ
easat-3365	1	56	strategies	strategy	NOUN
easat-3365	1	57	and	and	CCONJ
easat-3365	1	58	customer	customer	NOUN
easat-3365	1	59	loyalty	loyalty	NOUN
easat-3365	1	60	:	:	PUNCT
easat-3365	1	61	a	a	DET
easat-3365	1	62	focus	focus	NOUN
easat-3365	1	63	on	on	ADP
easat-3365	1	64	ecommerce	ecommerce	NOUN
easat-3365	1	65	stores	store	NOUN
easat-3365	1	66	in	in	ADP
easat-3365	1	67	nigeria	nigeria	PROPN
easat-3365	1	68	iyadi	iyadi	PROPN
easat-3365	1	69	rollins	rollins	PROPN
easat-3365	1	70	chiyem1	chiyem1	PROPN
easat-3365	1	71	*	*	PROPN
easat-3365	1	72	,	,	PUNCT
easat-3365	1	73	peter	peter	PROPN
easat-3365	1	74	nkeonyeasua	nkeonyeasua	PROPN
easat-3365	1	75	ofili2	ofili2	PROPN
easat-3365	1	76	,	,	PUNCT
easat-3365	1	77	edeme	edeme	PROPN
easat-3365	1	78	chidi	chidi	PROPN
easat-3365	1	79	nelson3	nelson3	PROPN
easat-3365	1	80	,	,	PUNCT
easat-3365	1	81	eboh	eboh	NOUN
easat-3365	1	82	mercy	mercy	NOUN
easat-3365	1	83	ebele4	ebele4	NOUN
easat-3365	1	84	1,2,3,4department	1,2,3,4department	NUM
easat-3365	1	85	of	of	ADP
easat-3365	1	86	marketing	marketing	NOUN
easat-3365	1	87	and	and	CCONJ
easat-3365	1	88	entrepreneurship	entrepreneurship	NOUN
easat-3365	1	89	faculty	faculty	NOUN
easat-3365	1	90	of	of	ADP
easat-3365	1	91	management	management	NOUN
easat-3365	1	92	sciences	sciences	PROPN
easat-3365	1	93	delta	delta	PROPN
easat-3365	1	94	state	state	PROPN
easat-3365	1	95	university	university	PROPN
easat-3365	1	96	,	,	PUNCT
easat-3365	1	97	abraka	abraka	PROPN
easat-3365	1	98	nigeria	nigeria	PROPN
easat-3365	1	99	;	;	PUNCT
easat-3365	1	100	iyadirollins@yahoo.com	iyadirollins@yahoo.com	X
easat-3365	1	101	(	(	PUNCT
easat-3365	1	102	i.r.c	i.r.c	NOUN
easat-3365	1	103	.	.	PUNCT
easat-3365	1	104	)	)	PUNCT
easat-3365	1	105	.	.	PUNCT
easat-3365	2	1	abstract	abstract	ADV
easat-3365	2	2	:	:	PUNCT
easat-3365	2	3	the	the	DET
easat-3365	2	4	growth	growth	NOUN
easat-3365	2	5	of	of	ADP
easat-3365	2	6	omni	omni	ADJ
easat-3365	2	7	-	-	PUNCT
easat-3365	2	8	channel	channel	NOUN
easat-3365	2	9	retailing	retailing	NOUN
easat-3365	2	10	is	be	AUX
easat-3365	2	11	causing	cause	VERB
easat-3365	2	12	consumers	consumer	NOUN
easat-3365	2	13	to	to	PART
easat-3365	2	14	change	change	VERB
easat-3365	2	15	their	their	PRON
easat-3365	2	16	habits	habit	NOUN
easat-3365	2	17	and	and	CCONJ
easat-3365	2	18	shopping	shopping	NOUN
easat-3365	2	19	behaviour	behaviour	NOUN
easat-3365	2	20	.	.	PUNCT
easat-3365	3	1	it	it	PRON
easat-3365	3	2	is	be	AUX
easat-3365	3	3	essential	essential	ADJ
easat-3365	3	4	to	to	PART
easat-3365	3	5	understand	understand	VERB
easat-3365	3	6	the	the	DET
easat-3365	3	7	factors	factor	NOUN
easat-3365	3	8	on	on	ADP
easat-3365	3	9	customer	customer	NOUN
easat-3365	3	10	loyalty	loyalty	NOUN
easat-3365	3	11	within	within	ADP
easat-3365	3	12	the	the	DET
easat-3365	3	13	consumer	consumer	NOUN
easat-3365	3	14	context	context	NOUN
easat-3365	3	15	.	.	PUNCT
easat-3365	4	1	the	the	DET
easat-3365	4	2	purpose	purpose	NOUN
easat-3365	4	3	of	of	ADP
easat-3365	4	4	this	this	DET
easat-3365	4	5	paper	paper	NOUN
easat-3365	4	6	is	be	AUX
easat-3365	4	7	to	to	PART
easat-3365	4	8	explore	explore	VERB
easat-3365	4	9	factors	factor	NOUN
easat-3365	4	10	that	that	PRON
easat-3365	4	11	are	be	AUX
easat-3365	4	12	influencing	influence	VERB
easat-3365	4	13	consumer	consumer	NOUN
easat-3365	4	14	’s	’s	PART
easat-3365	4	15	loyalty	loyalty	NOUN
easat-3365	4	16	when	when	SCONJ
easat-3365	4	17	they	they	PRON
easat-3365	4	18	use	use	VERB
easat-3365	4	19	omni	omni	ADJ
easat-3365	4	20	-	-	PUNCT
easat-3365	4	21	channel	channel	NOUN
easat-3365	4	22	in	in	ADP
easat-3365	4	23	their	their	PRON
easat-3365	4	24	shopping	shopping	NOUN
easat-3365	4	25	behaviour	behaviour	NOUN
easat-3365	4	26	,	,	PUNCT
easat-3365	4	27	specifically	specifically	ADV
easat-3365	4	28	in	in	ADP
easat-3365	4	29	the	the	DET
easat-3365	4	30	e	e	NOUN
easat-3365	4	31	-	-	NOUN
easat-3365	4	32	commerce	commerce	NOUN
easat-3365	4	33	sector	sector	NOUN
easat-3365	4	34	in	in	ADP
easat-3365	4	35	nigeria	nigeria	PROPN
easat-3365	4	36	.	.	PUNCT
easat-3365	5	1	there	there	PRON
easat-3365	5	2	have	have	AUX
easat-3365	5	3	been	be	AUX
easat-3365	5	4	significant	significant	ADJ
easat-3365	5	5	developments	development	NOUN
easat-3365	5	6	in	in	ADP
easat-3365	5	7	the	the	DET
easat-3365	5	8	field	field	NOUN
easat-3365	5	9	of	of	ADP
easat-3365	5	10	retailing	retailing	NOUN
easat-3365	5	11	with	with	ADP
easat-3365	5	12	digitalization	digitalization	NOUN
easat-3365	5	13	.	.	PUNCT
easat-3365	6	1	one	one	NUM
easat-3365	6	2	of	of	ADP
easat-3365	6	3	these	these	DET
easat-3365	6	4	developments	development	NOUN
easat-3365	6	5	is	be	AUX
easat-3365	6	6	the	the	DET
easat-3365	6	7	emergence	emergence	NOUN
easat-3365	6	8	of	of	ADP
easat-3365	6	9	omni	omni	ADJ
easat-3365	6	10	-	-	PUNCT
easat-3365	6	11	channel	channel	NOUN
easat-3365	6	12	retailing	retailing	NOUN
easat-3365	6	13	.	.	PUNCT
easat-3365	7	1	although	although	SCONJ
easat-3365	7	2	this	this	PRON
easat-3365	7	3	has	have	AUX
easat-3365	7	4	affected	affect	VERB
easat-3365	7	5	both	both	DET
easat-3365	7	6	firms	firm	NOUN
easat-3365	7	7	and	and	CCONJ
easat-3365	7	8	consumers	consumer	NOUN
easat-3365	7	9	considerably	considerably	ADV
easat-3365	7	10	,	,	PUNCT
easat-3365	7	11	the	the	DET
easat-3365	7	12	literature	literature	NOUN
easat-3365	7	13	is	be	AUX
easat-3365	7	14	dominated	dominate	VERB
easat-3365	7	15	by	by	ADP
easat-3365	7	16	the	the	DET
easat-3365	7	17	studies	study	NOUN
easat-3365	7	18	dealing	deal	VERB
easat-3365	7	19	with	with	ADP
easat-3365	7	20	omni	omni	ADJ
easat-3365	7	21	-	-	PUNCT
easat-3365	7	22	channel	channel	NOUN
easat-3365	7	23	retail	retail	ADJ
easat-3365	7	24	strategy	strategy	NOUN
easat-3365	7	25	and	and	CCONJ
easat-3365	7	26	customer	customer	NOUN
easat-3365	7	27	loyalty	loyalty	NOUN
easat-3365	7	28	.	.	PUNCT
easat-3365	8	1	the	the	DET
easat-3365	8	2	purpose	purpose	NOUN
easat-3365	8	3	of	of	ADP
easat-3365	8	4	this	this	DET
easat-3365	8	5	paper	paper	NOUN
easat-3365	8	6	is	be	AUX
easat-3365	8	7	to	to	PART
easat-3365	8	8	empirically	empirically	ADV
easat-3365	8	9	investigate	investigate	VERB
easat-3365	8	10	the	the	DET
easat-3365	8	11	relationship	relationship	NOUN
easat-3365	8	12	between	between	ADP
easat-3365	8	13	omni	omni	ADJ
easat-3365	8	14	-	-	PUNCT
easat-3365	8	15	channel	channel	NOUN
easat-3365	8	16	retail	retail	ADJ
easat-3365	8	17	strategy	strategy	NOUN
easat-3365	8	18	and	and	CCONJ
easat-3365	8	19	customer	customer	NOUN
easat-3365	8	20	loyalty	loyalty	NOUN
easat-3365	8	21	.	.	PUNCT
easat-3365	9	1	three	three	NUM
easat-3365	9	2	research	research	NOUN
easat-3365	9	3	objectives	objective	NOUN
easat-3365	9	4	were	be	AUX
easat-3365	9	5	identified	identify	VERB
easat-3365	9	6	and	and	CCONJ
easat-3365	9	7	translated	translate	VERB
easat-3365	9	8	into	into	ADP
easat-3365	9	9	three	three	NUM
easat-3365	9	10	research	research	NOUN
easat-3365	9	11	questions	question	NOUN
easat-3365	9	12	which	which	PRON
easat-3365	9	13	were	be	AUX
easat-3365	9	14	aptly	aptly	ADV
easat-3365	9	15	answered	answer	VERB
easat-3365	9	16	by	by	ADP
easat-3365	9	17	subjecting	subject	VERB
easat-3365	9	18	them	they	PRON
easat-3365	9	19	to	to	ADP
easat-3365	9	20	a	a	DET
easat-3365	9	21	test	test	NOUN
easat-3365	9	22	of	of	ADP
easat-3365	9	23	hypotheses	hypothesis	NOUN
easat-3365	9	24	.	.	PUNCT
easat-3365	10	1	a	a	DET
easat-3365	10	2	descriptive	descriptive	ADJ
easat-3365	10	3	survey	survey	NOUN
easat-3365	10	4	research	research	NOUN
easat-3365	10	5	method	method	NOUN
easat-3365	10	6	was	be	AUX
easat-3365	10	7	used	use	VERB
easat-3365	10	8	to	to	PART
easat-3365	10	9	survey	survey	VERB
easat-3365	10	10	selected	select	VERB
easat-3365	10	11	e	e	NOUN
easat-3365	10	12	-	-	NOUN
easat-3365	10	13	commerce	commerce	NOUN
easat-3365	10	14	stores	store	NOUN
easat-3365	10	15	(	(	PUNCT
easat-3365	10	16	jumia	jumia	PROPN
easat-3365	10	17	,	,	PUNCT
easat-3365	10	18	konga	konga	PROPN
easat-3365	10	19	and	and	CCONJ
easat-3365	10	20	jiji	jiji	PROPN
easat-3365	10	21	)	)	PUNCT
easat-3365	10	22	outlets	outlet	NOUN
easat-3365	10	23	in	in	ADP
easat-3365	10	24	delta	delta	PROPN
easat-3365	10	25	state	state	PROPN
easat-3365	10	26	,	,	PUNCT
easat-3365	10	27	nigeria	nigeria	PROPN
easat-3365	10	28	.	.	PUNCT
easat-3365	11	1	however	however	ADV
easat-3365	11	2	,	,	PUNCT
easat-3365	11	3	the	the	DET
easat-3365	11	4	findings	finding	NOUN
easat-3365	11	5	of	of	ADP
easat-3365	11	6	the	the	DET
easat-3365	11	7	study	study	NOUN
easat-3365	11	8	revealed	reveal	VERB
easat-3365	11	9	that	that	SCONJ
easat-3365	11	10	the	the	DET
easat-3365	11	11	constructs	construct	NOUN
easat-3365	11	12	of	of	ADP
easat-3365	11	13	omni	omni	ADJ
easat-3365	11	14	-	-	PUNCT
easat-3365	11	15	channel	channel	NOUN
easat-3365	11	16	retail	retail	ADJ
easat-3365	11	17	strategy	strategy	NOUN
easat-3365	11	18	;	;	PUNCT
easat-3365	11	19	online	online	ADJ
easat-3365	11	20	and	and	CCONJ
easat-3365	11	21	in	in	ADP
easat-3365	11	22	-	-	PUNCT
easat-3365	11	23	store	store	NOUN
easat-3365	11	24	integration	integration	NOUN
easat-3365	11	25	,	,	PUNCT
easat-3365	11	26	offering	offer	VERB
easat-3365	11	27	in	in	ADP
easat-3365	11	28	-	-	PUNCT
easat-3365	11	29	store	store	NOUN
easat-3365	11	30	pick	pick	NOUN
easat-3365	11	31	up	up	ADP
easat-3365	11	32	and	and	CCONJ
easat-3365	11	33	mobile	mobile	ADJ
easat-3365	11	34	apps	app	NOUN
easat-3365	11	35	have	have	VERB
easat-3365	11	36	significant	significant	ADJ
easat-3365	11	37	effect	effect	NOUN
easat-3365	11	38	on	on	ADP
easat-3365	11	39	customer	customer	NOUN
easat-3365	11	40	loyalty	loyalty	NOUN
easat-3365	11	41	.	.	PUNCT
easat-3365	12	1	thus	thus	ADV
easat-3365	12	2	,	,	PUNCT
easat-3365	12	3	it	it	PRON
easat-3365	12	4	was	be	AUX
easat-3365	12	5	concluded	conclude	VERB
easat-3365	12	6	that	that	SCONJ
easat-3365	12	7	omni	omni	ADJ
easat-3365	12	8	-	-	PUNCT
easat-3365	12	9	channel	channel	NOUN
easat-3365	12	10	retail	retail	ADJ
easat-3365	12	11	strategy	strategy	NOUN
easat-3365	12	12	represents	represent	VERB
easat-3365	12	13	the	the	DET
easat-3365	12	14	evolution	evolution	NOUN
easat-3365	12	15	of	of	ADP
easat-3365	12	16	technology	technology	NOUN
easat-3365	12	17	and	and	CCONJ
easat-3365	12	18	the	the	DET
easat-3365	12	19	full	full	ADJ
easat-3365	12	20	integration	integration	NOUN
easat-3365	12	21	of	of	ADP
easat-3365	12	22	business	business	NOUN
easat-3365	12	23	resources	resource	NOUN
easat-3365	12	24	.	.	PUNCT
easat-3365	13	1	it	it	PRON
easat-3365	13	2	empowers	empower	VERB
easat-3365	13	3	customers	customer	NOUN
easat-3365	13	4	by	by	ADP
easat-3365	13	5	giving	give	VERB
easat-3365	13	6	them	they	PRON
easat-3365	13	7	the	the	DET
easat-3365	13	8	freedom	freedom	NOUN
easat-3365	13	9	of	of	ADP
easat-3365	13	10	choice	choice	NOUN
easat-3365	13	11	to	to	PART
easat-3365	13	12	move	move	VERB
easat-3365	13	13	across	across	ADP
easat-3365	13	14	different	different	ADJ
easat-3365	13	15	channels	channel	NOUN
easat-3365	13	16	without	without	ADP
easat-3365	13	17	barriers	barrier	NOUN
easat-3365	13	18	,	,	PUNCT
easat-3365	13	19	directing	direct	VERB
easat-3365	13	20	marketing	marketing	NOUN
easat-3365	13	21	activities	activity	NOUN
easat-3365	13	22	to	to	PART
easat-3365	13	23	be	be	AUX
easat-3365	13	24	customer	customer	NOUN
easat-3365	13	25	-	-	PUNCT
easat-3365	13	26	centred	centre	VERB
easat-3365	13	27	and	and	CCONJ
easat-3365	13	28	designed	design	VERB
easat-3365	13	29	according	accord	VERB
easat-3365	13	30	to	to	ADP
easat-3365	13	31	customer	customer	NOUN
easat-3365	13	32	's	's	PART
easat-3365	13	33	needs	need	NOUN
easat-3365	13	34	.	.	PUNCT
easat-3365	14	1	the	the	DET
easat-3365	14	2	study	study	NOUN
easat-3365	14	3	recommended	recommend	VERB
easat-3365	14	4	that	that	SCONJ
easat-3365	14	5	e	e	NOUN
easat-3365	14	6	-	-	NOUN
easat-3365	14	7	commerce	commerce	NOUN
easat-3365	14	8	stores	store	NOUN
easat-3365	14	9	in	in	ADP
easat-3365	14	10	nigeria	nigeria	PROPN
easat-3365	14	11	should	should	AUX
easat-3365	14	12	develop	develop	VERB
easat-3365	14	13	customized	customized	ADJ
easat-3365	14	14	omnichannel	omnichannel	NOUN
easat-3365	14	15	strategies	strategy	NOUN
easat-3365	14	16	that	that	PRON
easat-3365	14	17	align	align	VERB
easat-3365	14	18	with	with	ADP
easat-3365	14	19	local	local	ADJ
easat-3365	14	20	consumer	consumer	NOUN
easat-3365	14	21	preferences	preference	NOUN
easat-3365	14	22	and	and	CCONJ
easat-3365	14	23	market	market	NOUN
easat-3365	14	24	dynamics	dynamic	NOUN
easat-3365	14	25	.	.	PUNCT
easat-3365	15	1	this	this	PRON
easat-3365	15	2	entails	entail	VERB
easat-3365	15	3	leveraging	leverage	VERB
easat-3365	15	4	online	online	ADV
easat-3365	15	5	and	and	CCONJ
easat-3365	15	6	offline	offline	ADJ
easat-3365	15	7	channels	channel	NOUN
easat-3365	15	8	synergistically	synergistically	ADV
easat-3365	15	9	to	to	PART
easat-3365	15	10	deliver	deliver	VERB
easat-3365	15	11	seamless	seamless	ADJ
easat-3365	15	12	shopping	shopping	NOUN
easat-3365	15	13	experiences	experience	NOUN
easat-3365	15	14	.	.	PUNCT
easat-3365	16	1	keywords	keyword	NOUN
easat-3365	16	2	:	:	PUNCT
easat-3365	16	3	customer	customer	NOUN
easat-3365	16	4	loyalty	loyalty	NOUN
easat-3365	16	5	,	,	PUNCT
easat-3365	16	6	e	e	NOUN
easat-3365	16	7	-	-	NOUN
easat-3365	16	8	commerce	commerce	NOUN
easat-3365	16	9	,	,	PUNCT
easat-3365	16	10	in	in	ADP
easat-3365	16	11	store	store	NOUN
easat-3365	16	12	,	,	PUNCT
easat-3365	16	13	in	in	ADP
easat-3365	16	14	-	-	PUNCT
easat-3365	16	15	store	store	NOUN
easat-3365	16	16	pickup	pickup	NOUN
easat-3365	16	17	,	,	PUNCT
easat-3365	16	18	mobile	mobile	ADJ
easat-3365	16	19	app	app	NOUN
easat-3365	16	20	,	,	PUNCT
easat-3365	16	21	omni	omni	ADJ
easat-3365	16	22	-	-	PUNCT
easat-3365	16	23	channel	channel	NOUN
easat-3365	16	24	,	,	PUNCT
easat-3365	16	25	retail	retail	ADJ
easat-3365	16	26	strategies	strategy	NOUN
easat-3365	16	27	.	.	PUNCT
easat-3365	17	1	1	1	X
easat-3365	17	2	.	.	X
easat-3365	17	3	introduction	introduction	NOUN
easat-3365	17	4	the	the	DET
easat-3365	17	5	retail	retail	ADJ
easat-3365	17	6	industry	industry	NOUN
easat-3365	17	7	is	be	AUX
easat-3365	17	8	in	in	ADP
easat-3365	17	9	a	a	DET
easat-3365	17	10	state	state	NOUN
easat-3365	17	11	of	of	ADP
easat-3365	17	12	transition	transition	NOUN
easat-3365	17	13	,	,	PUNCT
easat-3365	17	14	the	the	DET
easat-3365	17	15	“	"	PUNCT
easat-3365	17	16	omnichannel	omnichannel	NOUN
easat-3365	17	17	”	"	PUNCT
easat-3365	17	18	retailing	retailing	NOUN
easat-3365	17	19	phenomenon	phenomenon	NOUN
easat-3365	17	20	,	,	PUNCT
easat-3365	17	21	which	which	PRON
easat-3365	17	22	is	be	AUX
easat-3365	17	23	built	build	VERB
easat-3365	17	24	on	on	ADP
easat-3365	17	25	the	the	DET
easat-3365	17	26	well	well	ADV
easat-3365	17	27	-	-	PUNCT
easat-3365	17	28	established	establish	VERB
easat-3365	17	29	multichannel	multichannel	ADJ
easat-3365	17	30	retail	retail	ADJ
easat-3365	17	31	infrastructure	infrastructure	NOUN
easat-3365	17	32	,	,	PUNCT
easat-3365	17	33	is	be	AUX
easat-3365	17	34	continuously	continuously	ADV
easat-3365	17	35	increasing	increase	VERB
easat-3365	17	36	(	(	PUNCT
easat-3365	17	37	lazaris&vrechopoulos	lazaris&vrechopoulo	NOUN
easat-3365	17	38	,	,	PUNCT
easat-3365	17	39	2014	2014	NUM
easat-3365	17	40	)	)	PUNCT
easat-3365	17	41	.	.	PUNCT
easat-3365	18	1	the	the	DET
easat-3365	18	2	distinction	distinction	NOUN
easat-3365	18	3	between	between	ADP
easat-3365	18	4	physical	physical	ADJ
easat-3365	18	5	and	and	CCONJ
easat-3365	18	6	online	online	ADJ
easat-3365	18	7	will	will	AUX
easat-3365	18	8	vanish	vanish	VERB
easat-3365	18	9	as	as	SCONJ
easat-3365	18	10	the	the	DET
easat-3365	18	11	evolution	evolution	NOUN
easat-3365	18	12	within	within	ADP
easat-3365	18	13	the	the	DET
easat-3365	18	14	retailing	retailing	NOUN
easat-3365	18	15	industry	industry	NOUN
easat-3365	18	16	leads	lead	VERB
easat-3365	18	17	towards	towards	ADP
easat-3365	18	18	a	a	DET
easat-3365	18	19	seamless	seamless	ADJ
easat-3365	18	20	omnichannel	omnichannel	NOUN
easat-3365	18	21	retailing	retailing	NOUN
easat-3365	18	22	experience	experience	NOUN
easat-3365	18	23	,	,	PUNCT
easat-3365	18	24	turning	turn	VERB
easat-3365	18	25	the	the	DET
easat-3365	18	26	retail	retail	ADJ
easat-3365	18	27	world	world	NOUN
easat-3365	18	28	into	into	ADP
easat-3365	18	29	a	a	DET
easat-3365	18	30	showroom	showroom	NOUN
easat-3365	18	31	without	without	ADP
easat-3365	18	32	walls	wall	NOUN
easat-3365	18	33	(	(	PUNCT
easat-3365	18	34	brynjolfsson	brynjolfsson	PROPN
easat-3365	18	35	,	,	PUNCT
easat-3365	18	36	hu	hu	PROPN
easat-3365	18	37	&	&	CCONJ
easat-3365	18	38	rahman	rahman	PROPN
easat-3365	18	39	,	,	PUNCT
easat-3365	18	40	2013	2013	NUM
easat-3365	18	41	)	)	PUNCT
easat-3365	18	42	.	.	PUNCT
easat-3365	19	1	as	as	SCONJ
easat-3365	19	2	peter	peter	PROPN
easat-3365	19	3	drucker	drucker	PROPN
easat-3365	19	4	noted	note	VERB
easat-3365	19	5	,	,	PUNCT
easat-3365	19	6	“	"	PUNCT
easat-3365	19	7	the	the	DET
easat-3365	19	8	greatest	great	ADJ
easat-3365	19	9	danger	danger	NOUN
easat-3365	19	10	in	in	ADP
easat-3365	19	11	times	time	NOUN
easat-3365	19	12	of	of	ADP
easat-3365	19	13	turbulence	turbulence	NOUN
easat-3365	19	14	is	be	AUX
easat-3365	19	15	not	not	PART
easat-3365	19	16	the	the	DET
easat-3365	19	17	turbulence	turbulence	NOUN
easat-3365	19	18	itself	itself	PRON
easat-3365	19	19	,	,	PUNCT
easat-3365	19	20	but	but	CCONJ
easat-3365	19	21	to	to	PART
easat-3365	19	22	act	act	VERB
easat-3365	19	23	with	with	ADP
easat-3365	19	24	yesterday	yesterday	NOUN
easat-3365	19	25	’s	’s	PART
easat-3365	19	26	logic	logic	NOUN
easat-3365	19	27	(	(	PUNCT
easat-3365	19	28	leeuwen	leeuwen	PROPN
easat-3365	19	29	,	,	PUNCT
easat-3365	19	30	2017	2017	NUM
easat-3365	19	31	)	)	PUNCT
easat-3365	19	32	.	.	PUNCT
easat-3365	20	1	as	as	ADP
easat-3365	20	2	such	such	ADJ
easat-3365	20	3	,	,	PUNCT
easat-3365	20	4	retailers	retailer	NOUN
easat-3365	20	5	are	be	AUX
easat-3365	20	6	beginning	begin	VERB
easat-3365	20	7	to	to	PART
easat-3365	20	8	adapt	adapt	VERB
easat-3365	20	9	to	to	ADP
easat-3365	20	10	this	this	DET
easat-3365	20	11	new	new	ADJ
easat-3365	20	12	marketing	marketing	NOUN
easat-3365	20	13	method	method	NOUN
easat-3365	20	14	.	.	PUNCT
easat-3365	21	1	as	as	ADP
easat-3365	21	2	digital	digital	ADJ
easat-3365	21	3	transformation	transformation	NOUN
easat-3365	21	4	advances	advance	NOUN
easat-3365	21	5	,	,	PUNCT
easat-3365	21	6	consumers	consumer	NOUN
easat-3365	21	7	are	be	AUX
easat-3365	21	8	increasing	increase	VERB
easat-3365	21	9	technology	technology	NOUN
easat-3365	21	10	and	and	CCONJ
easat-3365	21	11	social	social	ADJ
easat-3365	21	12	media	media	NOUN
easat-3365	21	13	usage	usage	NOUN
easat-3365	21	14	(	(	PUNCT
easat-3365	21	15	iyadi	iyadi	NOUN
easat-3365	21	16	,	,	PUNCT
easat-3365	21	17	2023	2023	NUM
easat-3365	21	18	)	)	PUNCT
easat-3365	21	19	.	.	PUNCT
easat-3365	22	1	consumers	consumer	NOUN
easat-3365	22	2	who	who	PRON
easat-3365	22	3	are	be	AUX
easat-3365	22	4	making	make	VERB
easat-3365	22	5	heavy	heavy	ADJ
easat-3365	22	6	use	use	NOUN
easat-3365	22	7	of	of	ADP
easat-3365	22	8	digital	digital	ADJ
easat-3365	22	9	media	medium	NOUN
easat-3365	22	10	are	be	AUX
easat-3365	22	11	bombarded	bombard	VERB
easat-3365	22	12	by	by	ADP
easat-3365	22	13	marketing	market	VERB
easat-3365	22	14	communication	communication	NOUN
easat-3365	22	15	.	.	PUNCT
easat-3365	23	1	companies	company	NOUN
easat-3365	23	2	are	be	AUX
easat-3365	23	3	leveraging	leverage	VERB
easat-3365	23	4	the	the	DET
easat-3365	23	5	new	new	ADJ
easat-3365	23	6	communication	communication	NOUN
easat-3365	23	7	opportunities	opportunity	NOUN
easat-3365	23	8	brought	bring	VERB
easat-3365	23	9	by	by	ADP
easat-3365	23	10	digitalization	digitalization	NOUN
easat-3365	23	11	to	to	PART
easat-3365	23	12	be	be	AUX
easat-3365	23	13	more	more	ADV
easat-3365	23	14	present	present	ADJ
easat-3365	23	15	along	along	ADP
easat-3365	23	16	the	the	DET
easat-3365	23	17	customer	customer	NOUN
easat-3365	23	18	journey	journey	NOUN
easat-3365	23	19	and	and	CCONJ
easat-3365	23	20	to	to	PART
easat-3365	23	21	build	build	VERB
easat-3365	23	22	touch	touch	NOUN
easat-3365	23	23	points	point	NOUN
easat-3365	23	24	to	to	PART
easat-3365	23	25	acquire	acquire	VERB
easat-3365	23	26	and	and	CCONJ
easat-3365	23	27	retain	retain	VERB
easat-3365	23	28	customers	customer	NOUN
easat-3365	23	29	(	(	PUNCT
easat-3365	23	30	iyadi	iyadi	NOUN
easat-3365	23	31	&	&	CCONJ
easat-3365	23	32	sado	sado	NOUN
easat-3365	23	33	,	,	PUNCT
easat-3365	23	34	2023	2023	NUM
easat-3365	23	35	)	)	PUNCT
easat-3365	23	36	.	.	PUNCT
easat-3365	24	1	however	however	ADV
easat-3365	24	2	,	,	PUNCT
easat-3365	24	3	the	the	DET
easat-3365	24	4	proliferation	proliferation	NOUN
easat-3365	24	5	of	of	ADP
easat-3365	24	6	marketing	marketing	NOUN
easat-3365	24	7	channels	channel	NOUN
easat-3365	24	8	increases	increase	VERB
easat-3365	24	9	the	the	DET
easat-3365	24	10	level	level	NOUN
easat-3365	24	11	of	of	ADP
easat-3365	24	12	complexity	complexity	NOUN
easat-3365	24	13	for	for	ADP
easat-3365	24	14	companies	company	NOUN
easat-3365	24	15	that	that	PRON
easat-3365	24	16	want	want	VERB
easat-3365	24	17	to	to	PART
easat-3365	24	18	promote	promote	VERB
easat-3365	24	19	their	their	PRON
easat-3365	24	20	products	product	NOUN
easat-3365	24	21	online	online	ADV
easat-3365	24	22	and	and	CCONJ
easat-3365	24	23	offline	offline	ADJ
easat-3365	24	24	.	.	PUNCT
easat-3365	25	1	in	in	ADP
easat-3365	25	2	particular	particular	ADJ
easat-3365	25	3	,	,	PUNCT
easat-3365	25	4	6237	6237	NUM
easat-3365	25	5	edelweiss	edelweiss	PROPN
easat-3365	25	6	applied	apply	VERB
easat-3365	25	7	science	science	NOUN
easat-3365	25	8	and	and	CCONJ
easat-3365	25	9	technology	technology	NOUN
easat-3365	25	10	issn	issn	PROPN
easat-3365	25	11	:	:	PUNCT
easat-3365	25	12	2576	2576	NUM
easat-3365	25	13	-	-	SYM
easat-3365	25	14	8484	8484	NUM
easat-3365	25	15	vol	vol	NOUN
easat-3365	25	16	.	.	PROPN
easat-3365	26	1	8	8	NUM
easat-3365	26	2	,	,	PUNCT
easat-3365	26	3	no	no	INTJ
easat-3365	26	4	.	.	NOUN
easat-3365	27	1	6	6	NUM
easat-3365	27	2	:	:	SYM
easat-3365	27	3	6236	6236	NUM
easat-3365	27	4	-	-	SYM
easat-3365	27	5	6250	6250	NUM
easat-3365	27	6	,	,	PUNCT
easat-3365	27	7	2024	2024	NUM
easat-3365	27	8	doi	doi	NOUN
easat-3365	27	9	:	:	PUNCT
easat-3365	27	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	27	11	©	©	ADP
easat-3365	27	12	2024	2024	NUM
easat-3365	27	13	by	by	ADP
easat-3365	27	14	the	the	DET
easat-3365	27	15	authors	author	NOUN
easat-3365	27	16	;	;	PUNCT
easat-3365	27	17	licensee	licensee	NOUN
easat-3365	27	18	learning	learning	NOUN
easat-3365	27	19	gate	gate	NOUN
easat-3365	27	20	for	for	ADP
easat-3365	27	21	retailers	retailer	NOUN
easat-3365	27	22	,	,	PUNCT
easat-3365	27	23	the	the	DET
easat-3365	27	24	pressure	pressure	NOUN
easat-3365	27	25	from	from	ADP
easat-3365	27	26	digital	digital	ADJ
easat-3365	27	27	transformation	transformation	NOUN
easat-3365	27	28	has	have	AUX
easat-3365	27	29	led	lead	VERB
easat-3365	27	30	to	to	ADP
easat-3365	27	31	what	what	PRON
easat-3365	27	32	we	we	PRON
easat-3365	27	33	call	call	VERB
easat-3365	27	34	‘	'	PUNCT
easat-3365	27	35	omnichannel	omnichannel	NOUN
easat-3365	27	36	retail	retail	NOUN
easat-3365	27	37	’	'	PUNCT
easat-3365	27	38	(	(	PUNCT
easat-3365	27	39	iyadi	iyadi	NOUN
easat-3365	27	40	,	,	PUNCT
easat-3365	27	41	2023	2023	NUM
easat-3365	27	42	)	)	PUNCT
easat-3365	27	43	.	.	PUNCT
easat-3365	28	1	the	the	DET
easat-3365	28	2	omnichannel	omnichannel	NOUN
easat-3365	28	3	evolution	evolution	NOUN
easat-3365	28	4	,	,	PUNCT
easat-3365	28	5	defined	define	VERB
easat-3365	28	6	by	by	ADP
easat-3365	28	7	levy	levy	NOUN
easat-3365	28	8	,	,	PUNCT
easat-3365	28	9	weitz	weitz	PROPN
easat-3365	28	10	,	,	PUNCT
easat-3365	28	11	,	,	PUNCT
easat-3365	28	12	and	and	CCONJ
easat-3365	28	13	grewal	grewal	PROPN
easat-3365	28	14	,	,	PUNCT
easat-3365	28	15	(	(	PUNCT
easat-3365	28	16	2013	2013	NUM
easat-3365	28	17	)	)	PUNCT
easat-3365	28	18	as	as	ADP
easat-3365	28	19	,	,	PUNCT
easat-3365	28	20	“	"	PUNCT
easat-3365	28	21	a	a	DET
easat-3365	28	22	coordinated	coordinated	ADJ
easat-3365	28	23	multichannel	multichannel	ADJ
easat-3365	28	24	offering	offering	NOUN
easat-3365	28	25	that	that	PRON
easat-3365	28	26	provides	provide	VERB
easat-3365	28	27	a	a	DET
easat-3365	28	28	seamless	seamless	ADJ
easat-3365	28	29	experience	experience	NOUN
easat-3365	28	30	when	when	SCONJ
easat-3365	28	31	using	use	VERB
easat-3365	28	32	the	the	DET
easat-3365	28	33	entire	entire	ADJ
easat-3365	28	34	retailer	retailer	NOUN
easat-3365	28	35	’s	’s	PART
easat-3365	28	36	shopping	shopping	NOUN
easat-3365	28	37	channels	channel	NOUN
easat-3365	28	38	”	"	PUNCT
easat-3365	28	39	.	.	PUNCT
easat-3365	29	1	thus	thus	ADV
easat-3365	29	2	,	,	PUNCT
easat-3365	29	3	the	the	DET
easat-3365	29	4	prevalent	prevalent	ADJ
easat-3365	29	5	notions	notion	NOUN
easat-3365	29	6	of	of	ADP
easat-3365	29	7	omnichannel	omnichannel	NOUN
easat-3365	29	8	are	be	AUX
easat-3365	29	9	integrated	integrate	VERB
easat-3365	29	10	creating	create	VERB
easat-3365	29	11	a	a	DET
easat-3365	29	12	seamless	seamless	ADJ
easat-3365	29	13	experience	experience	NOUN
easat-3365	29	14	across	across	ADP
easat-3365	29	15	all	all	DET
easat-3365	29	16	channels	channel	NOUN
easat-3365	29	17	(	(	PUNCT
easat-3365	29	18	lazaris&vrechopoulos	lazaris&vrechopoulos	ADP
easat-3365	29	19	,	,	PUNCT
easat-3365	29	20	2014	2014	NUM
easat-3365	29	21	)	)	PUNCT
easat-3365	29	22	.	.	PUNCT
easat-3365	30	1	this	this	DET
easat-3365	30	2	definition	definition	NOUN
easat-3365	30	3	will	will	AUX
easat-3365	30	4	be	be	AUX
easat-3365	30	5	used	use	VERB
easat-3365	30	6	to	to	PART
easat-3365	30	7	describe	describe	VERB
easat-3365	30	8	omni	omni	ADJ
easat-3365	30	9	-	-	PUNCT
easat-3365	30	10	channel	channel	NOUN
easat-3365	30	11	throughout	throughout	ADP
easat-3365	30	12	this	this	DET
easat-3365	30	13	paper	paper	NOUN
easat-3365	30	14	.	.	PUNCT
easat-3365	31	1	this	this	DET
easat-3365	31	2	new	new	ADJ
easat-3365	31	3	marketing	marketing	NOUN
easat-3365	31	4	strategy	strategy	NOUN
easat-3365	31	5	is	be	AUX
easat-3365	31	6	increasing	increase	VERB
easat-3365	31	7	in	in	ADP
easat-3365	31	8	popularity	popularity	NOUN
easat-3365	31	9	in	in	ADP
easat-3365	31	10	business	business	NOUN
easat-3365	31	11	,	,	PUNCT
easat-3365	31	12	however	however	ADV
easat-3365	31	13	,	,	PUNCT
easat-3365	31	14	remains	remains	AUX
easat-3365	31	15	scarcely	scarcely	ADV
easat-3365	31	16	researched	research	VERB
easat-3365	31	17	in	in	ADP
easat-3365	31	18	academia	academia	NOUN
easat-3365	31	19	.	.	PUNCT
easat-3365	32	1	(	(	PUNCT
easat-3365	32	2	iyadi	iyadi	PROPN
easat-3365	32	3	&	&	CCONJ
easat-3365	32	4	oruakpor	oruakpor	ADJ
easat-3365	32	5	,	,	PUNCT
easat-3365	32	6	2023	2023	NUM
easat-3365	32	7	)	)	PUNCT
easat-3365	32	8	.	.	PUNCT
easat-3365	33	1	the	the	DET
easat-3365	33	2	trend	trend	NOUN
easat-3365	33	3	in	in	ADP
easat-3365	33	4	marketing	marketing	NOUN
easat-3365	33	5	toward	toward	ADP
easat-3365	33	6	building	build	VERB
easat-3365	33	7	relationships	relationship	NOUN
easat-3365	33	8	with	with	ADP
easat-3365	33	9	customers	customer	NOUN
easat-3365	33	10	continues	continue	VERB
easat-3365	33	11	to	to	PART
easat-3365	33	12	grow	grow	VERB
easat-3365	33	13	,	,	PUNCT
easat-3365	33	14	and	and	CCONJ
easat-3365	33	15	marketers	marketer	NOUN
easat-3365	33	16	have	have	AUX
easat-3365	33	17	become	become	VERB
easat-3365	33	18	increasingly	increasingly	ADV
easat-3365	33	19	interested	interested	ADJ
easat-3365	33	20	in	in	ADP
easat-3365	33	21	retaining	retain	VERB
easat-3365	33	22	customers	customer	NOUN
easat-3365	33	23	over	over	ADP
easat-3365	33	24	the	the	DET
easat-3365	33	25	long	long	ADJ
easat-3365	33	26	run	run	NOUN
easat-3365	33	27	,	,	PUNCT
easat-3365	33	28	making	make	VERB
easat-3365	33	29	them	they	PRON
easat-3365	33	30	loyal	loyal	ADJ
easat-3365	33	31	(	(	PUNCT
easat-3365	33	32	lemon	lemon	NOUN
easat-3365	33	33	,	,	PUNCT
easat-3365	33	34	white	white	PROPN
easat-3365	33	35	&	&	CCONJ
easat-3365	33	36	winer	winer	NOUN
easat-3365	33	37	,	,	PUNCT
easat-3365	33	38	2002	2002	NUM
easat-3365	33	39	)	)	PUNCT
easat-3365	33	40	.	.	PUNCT
easat-3365	34	1	getting	get	VERB
easat-3365	34	2	new	new	ADJ
easat-3365	34	3	customers	customer	NOUN
easat-3365	34	4	is	be	AUX
easat-3365	34	5	expensive	expensive	ADJ
easat-3365	34	6	,	,	PUNCT
easat-3365	34	7	as	as	SCONJ
easat-3365	34	8	it	it	PRON
easat-3365	34	9	involves	involve	VERB
easat-3365	34	10	different	different	ADJ
easat-3365	34	11	stages	stage	NOUN
easat-3365	34	12	of	of	ADP
easat-3365	34	13	advertising	advertising	NOUN
easat-3365	34	14	;	;	PUNCT
easat-3365	34	15	costs	cost	NOUN
easat-3365	34	16	of	of	ADP
easat-3365	34	17	promotion	promotion	NOUN
easat-3365	34	18	and	and	CCONJ
easat-3365	34	19	sales	sale	NOUN
easat-3365	34	20	;	;	PUNCT
easat-3365	34	21	as	as	ADV
easat-3365	34	22	well	well	ADV
easat-3365	34	23	as	as	ADP
easat-3365	34	24	start	start	VERB
easat-3365	34	25	-	-	PUNCT
easat-3365	34	26	up	up	ADP
easat-3365	34	27	operating	operating	NOUN
easat-3365	34	28	expenses	expense	NOUN
easat-3365	34	29	(	(	PUNCT
easat-3365	34	30	wilson	wilson	PROPN
easat-3365	34	31	,	,	PUNCT
easat-3365	34	32	zeithaml	zeithaml	PROPN
easat-3365	34	33	,	,	PUNCT
easat-3365	34	34	bitner&gremler	bitner&gremler	PROPN
easat-3365	34	35	,	,	PUNCT
easat-3365	34	36	n.d	n.d	PROPN
easat-3365	34	37	.	.	PROPN
easat-3365	34	38	)	)	PUNCT
easat-3365	34	39	.	.	PUNCT
easat-3365	35	1	developing	develop	VERB
easat-3365	35	2	a	a	DET
easat-3365	35	3	loyal	loyal	ADJ
easat-3365	35	4	customer	customer	NOUN
easat-3365	35	5	base	base	NOUN
easat-3365	35	6	is	be	AUX
easat-3365	35	7	,	,	PUNCT
easat-3365	35	8	therefore	therefore	ADV
easat-3365	35	9	,	,	PUNCT
easat-3365	35	10	a	a	DET
easat-3365	35	11	significant	significant	ADJ
easat-3365	35	12	strategic	strategic	ADJ
easat-3365	35	13	move	move	NOUN
easat-3365	35	14	for	for	ADP
easat-3365	35	15	retail	retail	ADJ
easat-3365	35	16	companies	company	NOUN
easat-3365	35	17	.	.	PUNCT
easat-3365	36	1	“	"	PUNCT
easat-3365	36	2	customer	customer	NOUN
easat-3365	36	3	loyalty	loyalty	NOUN
easat-3365	36	4	includes	include	VERB
easat-3365	36	5	measures	measure	NOUN
easat-3365	36	6	that	that	PRON
easat-3365	36	7	a	a	DET
easat-3365	36	8	company	company	NOUN
easat-3365	36	9	takes	take	VERB
easat-3365	36	10	in	in	ADP
easat-3365	36	11	order	order	NOUN
easat-3365	36	12	to	to	PART
easat-3365	36	13	influence	influence	VERB
easat-3365	36	14	the	the	DET
easat-3365	36	15	present	present	ADJ
easat-3365	36	16	and	and	CCONJ
easat-3365	36	17	future	future	ADJ
easat-3365	36	18	customer	customer	NOUN
easat-3365	36	19	behaviour	behaviour	NOUN
easat-3365	36	20	intentions	intention	NOUN
easat-3365	36	21	in	in	ADP
easat-3365	36	22	a	a	DET
easat-3365	36	23	company	company	NOUN
easat-3365	36	24	or	or	CCONJ
easat-3365	36	25	its	its	PRON
easat-3365	36	26	activities	activity	NOUN
easat-3365	36	27	in	in	ADP
easat-3365	36	28	a	a	DET
easat-3365	36	29	positive	positive	ADJ
easat-3365	36	30	way	way	NOUN
easat-3365	36	31	,	,	PUNCT
easat-3365	36	32	to	to	PART
easat-3365	36	33	stabilise	stabilise	VERB
easat-3365	36	34	and	and	CCONJ
easat-3365	36	35	develop	develop	VERB
easat-3365	36	36	our	our	PRON
easat-3365	36	37	relationship	relationship	NOUN
easat-3365	36	38	with	with	ADP
easat-3365	36	39	it	it	PRON
easat-3365	36	40	”	"	PUNCT
easat-3365	36	41	(	(	PUNCT
easat-3365	36	42	stanica&turkes	stanica&turke	NOUN
easat-3365	36	43	,	,	PUNCT
easat-3365	36	44	2018	2018	NUM
easat-3365	36	45	)	)	PUNCT
easat-3365	36	46	.	.	PUNCT
easat-3365	37	1	despite	despite	SCONJ
easat-3365	37	2	this	this	DET
easat-3365	37	3	trend	trend	NOUN
easat-3365	37	4	occurring	occur	VERB
easat-3365	37	5	,	,	PUNCT
easat-3365	37	6	there	there	PRON
easat-3365	37	7	is	be	VERB
easat-3365	37	8	little	little	ADJ
easat-3365	37	9	research	research	NOUN
easat-3365	37	10	into	into	ADP
easat-3365	37	11	the	the	DET
easat-3365	37	12	implications	implication	NOUN
easat-3365	37	13	and	and	CCONJ
easat-3365	37	14	effects	effect	NOUN
easat-3365	37	15	omni	omni	ADJ
easat-3365	37	16	-	-	PUNCT
easat-3365	37	17	channel	channel	NOUN
easat-3365	37	18	retail	retail	ADJ
easat-3365	37	19	strategy	strategy	NOUN
easat-3365	37	20	may	may	AUX
easat-3365	37	21	have	have	VERB
easat-3365	37	22	on	on	ADP
easat-3365	37	23	customer	customer	NOUN
easat-3365	37	24	loyalty	loyalty	NOUN
easat-3365	37	25	,	,	PUNCT
easat-3365	37	26	this	this	DET
easat-3365	37	27	gap	gap	NOUN
easat-3365	37	28	in	in	ADP
easat-3365	37	29	the	the	DET
easat-3365	37	30	research	research	NOUN
easat-3365	37	31	seeded	seed	VERB
easat-3365	37	32	the	the	DET
easat-3365	37	33	aspiration	aspiration	NOUN
easat-3365	37	34	to	to	PART
easat-3365	37	35	explore	explore	VERB
easat-3365	37	36	this	this	DET
easat-3365	37	37	topic	topic	NOUN
easat-3365	37	38	(	(	PUNCT
easat-3365	37	39	iyadi	iyadi	PROPN
easat-3365	37	40	&	&	CCONJ
easat-3365	37	41	ojumude	ojumude	NOUN
easat-3365	37	42	,	,	PUNCT
easat-3365	37	43	2023	2023	NUM
easat-3365	37	44	)	)	PUNCT
easat-3365	37	45	.	.	PUNCT
easat-3365	38	1	omni	omni	PROPN
easat-3365	38	2	-	-	PUNCT
easat-3365	38	3	channel	channel	NOUN
easat-3365	38	4	retailing	retailing	NOUN
easat-3365	38	5	refers	refer	VERB
easat-3365	38	6	to	to	ADP
easat-3365	38	7	the	the	DET
easat-3365	38	8	use	use	NOUN
easat-3365	38	9	of	of	ADP
easat-3365	38	10	a	a	DET
easat-3365	38	11	variety	variety	NOUN
easat-3365	38	12	of	of	ADP
easat-3365	38	13	channels	channel	NOUN
easat-3365	38	14	to	to	PART
easat-3365	38	15	interact	interact	VERB
easat-3365	38	16	with	with	ADP
easat-3365	38	17	customers	customer	NOUN
easat-3365	38	18	and	and	CCONJ
easat-3365	38	19	fulfill	fulfill	VERB
easat-3365	38	20	their	their	PRON
easat-3365	38	21	orders	order	NOUN
easat-3365	38	22	.	.	PUNCT
easat-3365	39	1	the	the	DET
easat-3365	39	2	interaction	interaction	NOUN
easat-3365	39	3	between	between	ADP
easat-3365	39	4	a	a	DET
easat-3365	39	5	customer	customer	NOUN
easat-3365	39	6	and	and	CCONJ
easat-3365	39	7	a	a	DET
easat-3365	39	8	retailer	retailer	NOUN
easat-3365	39	9	is	be	AUX
easat-3365	39	10	primarily	primarily	ADV
easat-3365	39	11	in	in	ADP
easat-3365	39	12	terms	term	NOUN
easat-3365	39	13	of	of	ADP
easat-3365	39	14	three	three	NUM
easat-3365	39	15	flows	flow	NOUN
easat-3365	39	16	—	—	PUNCT
easat-3365	39	17	information	information	NOUN
easat-3365	39	18	,	,	PUNCT
easat-3365	39	19	product	product	NOUN
easat-3365	39	20	,	,	PUNCT
easat-3365	39	21	and	and	CCONJ
easat-3365	39	22	funds	fund	NOUN
easat-3365	39	23	.	.	PUNCT
easat-3365	40	1	the	the	DET
easat-3365	40	2	retailer	retailer	NOUN
easat-3365	40	3	provides	provide	VERB
easat-3365	40	4	product	product	NOUN
easat-3365	40	5	and	and	CCONJ
easat-3365	40	6	pricing	pricing	NOUN
easat-3365	40	7	information	information	NOUN
easat-3365	40	8	to	to	ADP
easat-3365	40	9	the	the	DET
easat-3365	40	10	customer	customer	NOUN
easat-3365	40	11	who	who	PRON
easat-3365	40	12	then	then	ADV
easat-3365	40	13	places	place	VERB
easat-3365	40	14	an	an	DET
easat-3365	40	15	order	order	NOUN
easat-3365	40	16	.	.	PUNCT
easat-3365	41	1	the	the	DET
easat-3365	41	2	order	order	NOUN
easat-3365	41	3	information	information	NOUN
easat-3365	41	4	is	be	AUX
easat-3365	41	5	used	use	VERB
easat-3365	41	6	by	by	ADP
easat-3365	41	7	the	the	DET
easat-3365	41	8	retailer	retailer	NOUN
easat-3365	41	9	to	to	PART
easat-3365	41	10	move	move	VERB
easat-3365	41	11	the	the	DET
easat-3365	41	12	product	product	NOUN
easat-3365	41	13	to	to	ADP
easat-3365	41	14	the	the	DET
easat-3365	41	15	customer	customer	NOUN
easat-3365	41	16	(	(	PUNCT
easat-3365	41	17	iyadi	iyadi	PROPN
easat-3365	41	18	&	&	CCONJ
easat-3365	41	19	itimi	itimi	PROPN
easat-3365	41	20	,	,	PUNCT
easat-3365	41	21	2023	2023	NUM
easat-3365	41	22	)	)	PUNCT
easat-3365	41	23	.	.	PUNCT
easat-3365	42	1	finally	finally	ADV
easat-3365	42	2	,	,	PUNCT
easat-3365	42	3	payment	payment	NOUN
easat-3365	42	4	is	be	AUX
easat-3365	42	5	transferred	transfer	VERB
easat-3365	42	6	from	from	ADP
easat-3365	42	7	the	the	DET
easat-3365	42	8	customer	customer	NOUN
easat-3365	42	9	to	to	ADP
easat-3365	42	10	the	the	DET
easat-3365	42	11	retailer	retailer	NOUN
easat-3365	42	12	.	.	PUNCT
easat-3365	43	1	the	the	DET
easat-3365	43	2	use	use	NOUN
easat-3365	43	3	of	of	ADP
easat-3365	43	4	different	different	ADJ
easat-3365	43	5	channels	channel	NOUN
easat-3365	43	6	for	for	ADP
easat-3365	43	7	each	each	DET
easat-3365	43	8	flow	flow	NOUN
easat-3365	43	9	helps	help	VERB
easat-3365	43	10	us	we	PRON
easat-3365	43	11	categorize	categorize	VERB
easat-3365	43	12	the	the	DET
easat-3365	43	13	components	component	NOUN
easat-3365	43	14	of	of	ADP
easat-3365	43	15	omni	omni	PROPN
easat-3365	43	16	channel	channel	PROPN
easat-3365	43	17	retailing	retailing	NOUN
easat-3365	43	18	.	.	PUNCT
easat-3365	44	1	we	we	PRON
easat-3365	44	2	argue	argue	VERB
easat-3365	44	3	that	that	SCONJ
easat-3365	44	4	a	a	DET
easat-3365	44	5	well	well	ADV
easat-3365	44	6	-	-	PUNCT
easat-3365	44	7	structured	structure	VERB
easat-3365	44	8	omni	omni	ADJ
easat-3365	44	9	channel	channel	NOUN
easat-3365	44	10	supply	supply	NOUN
easat-3365	44	11	chain	chain	NOUN
easat-3365	44	12	can	can	AUX
easat-3365	44	13	be	be	AUX
easat-3365	44	14	both	both	PRON
easat-3365	44	15	cost	cost	VERB
easat-3365	44	16	effective	effective	ADJ
easat-3365	44	17	and	and	CCONJ
easat-3365	44	18	responsive	responsive	ADJ
easat-3365	44	19	to	to	ADP
easat-3365	44	20	customer	customer	NOUN
easat-3365	44	21	needs	need	NOUN
easat-3365	44	22	by	by	ADP
easat-3365	44	23	exploiting	exploit	VERB
easat-3365	44	24	the	the	DET
easat-3365	44	25	complementary	complementary	ADJ
easat-3365	44	26	strengths	strength	NOUN
easat-3365	44	27	that	that	PRON
easat-3365	44	28	online	online	ADJ
easat-3365	44	29	and	and	CCONJ
easat-3365	44	30	brick	brick	NOUN
easat-3365	44	31	-	-	PUNCT
easat-3365	44	32	and	and	CCONJ
easat-3365	44	33	mortar	mortar	NOUN
easat-3365	44	34	retailers	retailer	NOUN
easat-3365	44	35	bring	bring	VERB
easat-3365	44	36	to	to	ADP
easat-3365	44	37	the	the	DET
easat-3365	44	38	supply	supply	NOUN
easat-3365	44	39	chain	chain	NOUN
easat-3365	44	40	(	(	PUNCT
easat-3365	44	41	iyadi	iyadi	NOUN
easat-3365	44	42	,	,	PUNCT
easat-3365	44	43	2023	2023	NUM
easat-3365	44	44	)	)	PUNCT
easat-3365	44	45	.	.	PUNCT
easat-3365	45	1	a	a	DET
easat-3365	45	2	partnership	partnership	NOUN
easat-3365	45	3	between	between	ADP
easat-3365	45	4	the	the	DET
easat-3365	45	5	two	two	NUM
easat-3365	45	6	channels	channel	NOUN
easat-3365	45	7	can	can	AUX
easat-3365	45	8	create	create	VERB
easat-3365	45	9	a	a	DET
easat-3365	45	10	win	win	NOUN
easat-3365	45	11	–	–	PUNCT
easat-3365	45	12	win	win	VERB
easat-3365	45	13	hybrid	hybrid	ADJ
easat-3365	45	14	structure	structure	NOUN
easat-3365	45	15	where	where	SCONJ
easat-3365	45	16	local	local	ADJ
easat-3365	45	17	retailers	retailer	NOUN
easat-3365	45	18	help	help	VERB
easat-3365	45	19	lower	low	ADJ
easat-3365	45	20	distribution	distribution	NOUN
easat-3365	45	21	costs	cost	NOUN
easat-3365	45	22	and	and	CCONJ
easat-3365	45	23	increase	increase	VERB
easat-3365	45	24	access	access	NOUN
easat-3365	45	25	for	for	ADP
easat-3365	45	26	online	online	ADJ
easat-3365	45	27	retailers	retailer	NOUN
easat-3365	45	28	while	while	SCONJ
easat-3365	45	29	online	online	ADJ
easat-3365	45	30	retail	retail	NOUN
easat-3365	45	31	in	in	ADP
easat-3365	45	32	turn	turn	NOUN
easat-3365	45	33	helps	help	VERB
easat-3365	45	34	strengthen	strengthen	VERB
easat-3365	45	35	small	small	ADJ
easat-3365	45	36	retailers	retailer	NOUN
easat-3365	45	37	by	by	ADP
easat-3365	45	38	providing	provide	VERB
easat-3365	45	39	a	a	DET
easat-3365	45	40	wide	wide	ADJ
easat-3365	45	41	variety	variety	NOUN
easat-3365	45	42	of	of	ADP
easat-3365	45	43	products	product	NOUN
easat-3365	45	44	(	(	PUNCT
easat-3365	45	45	kifordu	kifordu	PROPN
easat-3365	45	46	,	,	PUNCT
easat-3365	45	47	ogala	ogala	PROPN
easat-3365	45	48	&	&	CCONJ
easat-3365	45	49	lyadi	lyadi	PROPN
easat-3365	45	50	,	,	PUNCT
easat-3365	45	51	2022	2022	NUM
easat-3365	45	52	)	)	PUNCT
easat-3365	45	53	.	.	PUNCT
easat-3365	46	1	online	online	ADJ
easat-3365	46	2	players	player	NOUN
easat-3365	46	3	and	and	CCONJ
easat-3365	46	4	small	small	ADJ
easat-3365	46	5	local	local	ADJ
easat-3365	46	6	retailers	retailer	NOUN
easat-3365	46	7	bring	bring	VERB
easat-3365	46	8	complementary	complementary	ADJ
easat-3365	46	9	strengths	strength	NOUN
easat-3365	46	10	that	that	PRON
easat-3365	46	11	together	together	ADV
easat-3365	46	12	can	can	AUX
easat-3365	46	13	create	create	VERB
easat-3365	46	14	an	an	DET
easat-3365	46	15	omni	omni	ADJ
easat-3365	46	16	-	-	PUNCT
easat-3365	46	17	channel	channel	NOUN
easat-3365	46	18	supply	supply	NOUN
easat-3365	46	19	chain	chain	NOUN
easat-3365	46	20	that	that	PRON
easat-3365	46	21	is	be	AUX
easat-3365	46	22	both	both	PRON
easat-3365	46	23	cost	cost	VERB
easat-3365	46	24	effective	effective	ADJ
easat-3365	46	25	and	and	CCONJ
easat-3365	46	26	responsive	responsive	ADJ
easat-3365	46	27	to	to	ADP
easat-3365	46	28	customer	customer	NOUN
easat-3365	46	29	needs	need	NOUN
easat-3365	46	30	.	.	PUNCT
easat-3365	47	1	1.1	1.1	NUM
easat-3365	47	2	.	.	PUNCT
easat-3365	48	1	statement	statement	NOUN
easat-3365	48	2	of	of	ADP
easat-3365	48	3	the	the	DET
easat-3365	48	4	problem	problem	NOUN
easat-3365	48	5	despite	despite	SCONJ
easat-3365	48	6	the	the	DET
easat-3365	48	7	increasing	increase	VERB
easat-3365	48	8	adoption	adoption	NOUN
easat-3365	48	9	of	of	ADP
easat-3365	48	10	omni	omni	ADJ
easat-3365	48	11	-	-	PUNCT
easat-3365	48	12	channel	channel	NOUN
easat-3365	48	13	retail	retail	ADJ
easat-3365	48	14	strategies	strategy	NOUN
easat-3365	48	15	by	by	ADP
easat-3365	48	16	e	e	NOUN
easat-3365	48	17	-	-	NOUN
easat-3365	48	18	commerce	commerce	NOUN
easat-3365	48	19	stores	store	NOUN
easat-3365	48	20	in	in	ADP
easat-3365	48	21	nigeria	nigeria	PROPN
easat-3365	48	22	,	,	PUNCT
easat-3365	48	23	there	there	PRON
easat-3365	48	24	remains	remain	VERB
easat-3365	48	25	a	a	DET
easat-3365	48	26	lack	lack	NOUN
easat-3365	48	27	of	of	ADP
easat-3365	48	28	comprehensive	comprehensive	ADJ
easat-3365	48	29	understanding	understanding	NOUN
easat-3365	48	30	regarding	regard	VERB
easat-3365	48	31	the	the	DET
easat-3365	48	32	effectiveness	effectiveness	NOUN
easat-3365	48	33	of	of	ADP
easat-3365	48	34	these	these	DET
easat-3365	48	35	strategies	strategy	NOUN
easat-3365	48	36	in	in	ADP
easat-3365	48	37	cultivating	cultivate	VERB
easat-3365	48	38	customer	customer	NOUN
easat-3365	48	39	loyalty	loyalty	NOUN
easat-3365	48	40	.	.	PUNCT
easat-3365	49	1	while	while	SCONJ
easat-3365	49	2	omni	omni	ADJ
easat-3365	49	3	-	-	PUNCT
easat-3365	49	4	channel	channel	NOUN
easat-3365	49	5	approaches	approach	NOUN
easat-3365	49	6	aim	aim	VERB
easat-3365	49	7	to	to	PART
easat-3365	49	8	provide	provide	VERB
easat-3365	49	9	seamless	seamless	ADJ
easat-3365	49	10	and	and	CCONJ
easat-3365	49	11	integrated	integrate	VERB
easat-3365	49	12	shopping	shopping	NOUN
easat-3365	49	13	experiences	experience	NOUN
easat-3365	49	14	across	across	ADP
easat-3365	49	15	multiple	multiple	ADJ
easat-3365	49	16	channels	channel	NOUN
easat-3365	49	17	,	,	PUNCT
easat-3365	49	18	including	include	VERB
easat-3365	49	19	online	online	ADJ
easat-3365	49	20	platforms	platform	NOUN
easat-3365	49	21	and	and	CCONJ
easat-3365	49	22	physical	physical	ADJ
easat-3365	49	23	stores	store	NOUN
easat-3365	49	24	,	,	PUNCT
easat-3365	49	25	their	their	PRON
easat-3365	49	26	impact	impact	NOUN
easat-3365	49	27	on	on	ADP
easat-3365	49	28	customer	customer	NOUN
easat-3365	49	29	loyalty	loyalty	NOUN
easat-3365	49	30	within	within	ADP
easat-3365	49	31	the	the	DET
easat-3365	49	32	nigerian	nigerian	ADJ
easat-3365	49	33	e	e	PROPN
easat-3365	49	34	-	-	PROPN
easat-3365	49	35	commerce	commerce	NOUN
easat-3365	49	36	landscape	landscape	NOUN
easat-3365	49	37	remains	remain	VERB
easat-3365	49	38	underexplored	underexplored	ADJ
easat-3365	49	39	.	.	PUNCT
easat-3365	50	1	there	there	PRON
easat-3365	50	2	is	be	VERB
easat-3365	50	3	a	a	DET
easat-3365	50	4	scarcity	scarcity	NOUN
easat-3365	50	5	of	of	ADP
easat-3365	50	6	empirical	empirical	ADJ
easat-3365	50	7	research	research	NOUN
easat-3365	50	8	specifically	specifically	ADV
easat-3365	50	9	examining	examine	VERB
easat-3365	50	10	the	the	DET
easat-3365	50	11	relationship	relationship	NOUN
easat-3365	50	12	between	between	ADP
easat-3365	50	13	omni	omni	ADJ
easat-3365	50	14	-	-	PUNCT
easat-3365	50	15	channel	channel	NOUN
easat-3365	50	16	retail	retail	ADJ
easat-3365	50	17	strategies	strategy	NOUN
easat-3365	50	18	and	and	CCONJ
easat-3365	50	19	customer	customer	NOUN
easat-3365	50	20	loyalty	loyalty	NOUN
easat-3365	50	21	within	within	ADP
easat-3365	50	22	the	the	DET
easat-3365	50	23	context	context	NOUN
easat-3365	50	24	of	of	ADP
easat-3365	50	25	nigerian	nigerian	ADJ
easat-3365	50	26	e	e	PROPN
easat-3365	50	27	-	-	PROPN
easat-3365	50	28	commerce	commerce	NOUN
easat-3365	50	29	stores	store	NOUN
easat-3365	50	30	.	.	PUNCT
easat-3365	51	1	however	however	ADV
easat-3365	51	2	,	,	PUNCT
easat-3365	51	3	ecommerce	ecommerce	NOUN
easat-3365	51	4	stores	store	NOUN
easat-3365	51	5	in	in	ADP
easat-3365	51	6	nigeria	nigeria	PROPN
easat-3365	51	7	may	may	AUX
easat-3365	51	8	face	face	VERB
easat-3365	51	9	various	various	ADJ
easat-3365	51	10	operational	operational	ADJ
easat-3365	51	11	challenges	challenge	NOUN
easat-3365	51	12	,	,	PUNCT
easat-3365	51	13	including	include	VERB
easat-3365	51	14	inadequate	inadequate	ADJ
easat-3365	51	15	technological	technological	ADJ
easat-3365	51	16	infrastructure	infrastructure	NOUN
easat-3365	51	17	,	,	PUNCT
easat-3365	51	18	supply	supply	NOUN
easat-3365	51	19	chain	chain	NOUN
easat-3365	51	20	inefficiencies	inefficiency	NOUN
easat-3365	51	21	,	,	PUNCT
easat-3365	51	22	and	and	CCONJ
easat-3365	51	23	talent	talent	NOUN
easat-3365	51	24	shortages	shortage	NOUN
easat-3365	51	25	,	,	PUNCT
easat-3365	51	26	which	which	PRON
easat-3365	51	27	could	could	AUX
easat-3365	51	28	hinder	hinder	VERB
easat-3365	51	29	the	the	DET
easat-3365	51	30	effective	effective	ADJ
easat-3365	51	31	execution	execution	NOUN
easat-3365	51	32	of	of	ADP
easat-3365	51	33	omni	omni	ADJ
easat-3365	51	34	-	-	PUNCT
easat-3365	51	35	channel	channel	NOUN
easat-3365	51	36	initiatives	initiative	NOUN
easat-3365	51	37	and	and	CCONJ
easat-3365	51	38	impact	impact	NOUN
easat-3365	51	39	customer	customer	NOUN
easat-3365	51	40	loyalty	loyalty	NOUN
easat-3365	51	41	outcomes	outcome	NOUN
easat-3365	51	42	.	.	PUNCT
easat-3365	52	1	in	in	ADP
easat-3365	52	2	light	light	NOUN
easat-3365	52	3	of	of	ADP
easat-3365	52	4	these	these	DET
easat-3365	52	5	issues	issue	NOUN
easat-3365	52	6	and	and	CCONJ
easat-3365	52	7	gaps	gap	NOUN
easat-3365	52	8	,	,	PUNCT
easat-3365	52	9	there	there	PRON
easat-3365	52	10	is	be	VERB
easat-3365	52	11	a	a	DET
easat-3365	52	12	compelling	compelling	ADJ
easat-3365	52	13	need	need	NOUN
easat-3365	52	14	for	for	ADP
easat-3365	52	15	empirical	empirical	ADJ
easat-3365	52	16	research	research	NOUN
easat-3365	52	17	that	that	PRON
easat-3365	52	18	examines	examine	VERB
easat-3365	52	19	the	the	DET
easat-3365	52	20	relationship	relationship	NOUN
easat-3365	52	21	between	between	ADP
easat-3365	52	22	omni	omni	ADJ
easat-3365	52	23	-	-	PUNCT
easat-3365	52	24	channel	channel	NOUN
easat-3365	52	25	retail	retail	ADJ
easat-3365	52	26	strategies	strategy	NOUN
easat-3365	52	27	and	and	CCONJ
easat-3365	52	28	customer	customer	NOUN
easat-3365	52	29	loyalty	loyalty	NOUN
easat-3365	52	30	specifically	specifically	ADV
easat-3365	52	31	within	within	ADP
easat-3365	52	32	the	the	DET
easat-3365	52	33	nigerian	nigerian	ADJ
easat-3365	52	34	e	e	PROPN
easat-3365	52	35	-	-	PROPN
easat-3365	52	36	commerce	commerce	NOUN
easat-3365	52	37	context	context	NOUN
easat-3365	52	38	.	.	PUNCT
easat-3365	53	1	such	such	ADJ
easat-3365	53	2	research	research	NOUN
easat-3365	53	3	would	would	AUX
easat-3365	53	4	not	not	PART
easat-3365	53	5	only	only	ADV
easat-3365	53	6	contribute	contribute	VERB
easat-3365	53	7	to	to	ADP
easat-3365	53	8	academic	academic	ADJ
easat-3365	53	9	knowledge	knowledge	NOUN
easat-3365	53	10	but	but	CCONJ
easat-3365	53	11	also	also	ADV
easat-3365	53	12	provide	provide	VERB
easat-3365	53	13	actionable	actionable	ADJ
easat-3365	53	14	insights	insight	NOUN
easat-3365	53	15	for	for	ADP
easat-3365	53	16	e	e	NOUN
easat-3365	53	17	-	-	NOUN
easat-3365	53	18	commerce	commerce	NOUN
easat-3365	53	19	practitioners	practitioner	NOUN
easat-3365	53	20	,	,	PUNCT
easat-3365	53	21	policymakers	policymaker	NOUN
easat-3365	53	22	,	,	PUNCT
easat-3365	53	23	and	and	CCONJ
easat-3365	53	24	other	other	ADJ
easat-3365	53	25	stakeholders	stakeholder	NOUN
easat-3365	53	26	seeking	seek	VERB
easat-3365	53	27	to	to	PART
easat-3365	53	28	enhance	enhance	VERB
easat-3365	53	29	the	the	DET
easat-3365	53	30	competitiveness	competitiveness	NOUN
easat-3365	53	31	and	and	CCONJ
easat-3365	53	32	sustainability	sustainability	NOUN
easat-3365	53	33	of	of	ADP
easat-3365	53	34	the	the	DET
easat-3365	53	35	nigerian	nigerian	ADJ
easat-3365	53	36	e	e	PROPN
easat-3365	53	37	-	-	PROPN
easat-3365	53	38	commerce	commerce	PROPN
easat-3365	53	39	ecosystem	ecosystem	NOUN
easat-3365	53	40	.	.	PUNCT
easat-3365	54	1	6238	6238	NUM
easat-3365	54	2	edelweiss	edelweiss	PROPN
easat-3365	54	3	applied	apply	VERB
easat-3365	54	4	science	science	NOUN
easat-3365	54	5	and	and	CCONJ
easat-3365	54	6	technology	technology	NOUN
easat-3365	54	7	issn	issn	PROPN
easat-3365	54	8	:	:	PUNCT
easat-3365	54	9	2576	2576	NUM
easat-3365	54	10	-	-	SYM
easat-3365	54	11	8484	8484	NUM
easat-3365	54	12	vol	vol	NOUN
easat-3365	54	13	.	.	PROPN
easat-3365	54	14	8	8	NUM
easat-3365	54	15	,	,	PUNCT
easat-3365	54	16	no	no	INTJ
easat-3365	54	17	.	.	NOUN
easat-3365	55	1	6	6	NUM
easat-3365	55	2	:	:	SYM
easat-3365	55	3	6236	6236	NUM
easat-3365	55	4	-	-	SYM
easat-3365	55	5	6250	6250	NUM
easat-3365	55	6	,	,	PUNCT
easat-3365	55	7	2024	2024	NUM
easat-3365	55	8	doi	doi	NOUN
easat-3365	55	9	:	:	PUNCT
easat-3365	55	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	55	11	©	©	ADP
easat-3365	55	12	2024	2024	NUM
easat-3365	55	13	by	by	ADP
easat-3365	55	14	the	the	DET
easat-3365	55	15	authors	author	NOUN
easat-3365	55	16	;	;	PUNCT
easat-3365	55	17	licensee	licensee	PROPN
easat-3365	55	18	learning	learning	NOUN
easat-3365	55	19	gate	gate	NOUN
easat-3365	55	20	1.2	1.2	NUM
easat-3365	55	21	.	.	PUNCT
easat-3365	56	1	objectives	objective	NOUN
easat-3365	56	2	of	of	ADP
easat-3365	56	3	the	the	DET
easat-3365	56	4	study	study	NOUN
easat-3365	56	5	the	the	DET
easat-3365	56	6	main	main	ADJ
easat-3365	56	7	primary	primary	ADJ
easat-3365	56	8	objective	objective	NOUN
easat-3365	56	9	of	of	ADP
easat-3365	56	10	this	this	DET
easat-3365	56	11	research	research	NOUN
easat-3365	56	12	is	be	AUX
easat-3365	56	13	to	to	PART
easat-3365	56	14	investigate	investigate	VERB
easat-3365	56	15	the	the	DET
easat-3365	56	16	concept	concept	NOUN
easat-3365	56	17	of	of	ADP
easat-3365	56	18	omni	omni	ADJ
easat-3365	56	19	-	-	PUNCT
easat-3365	56	20	channel	channel	NOUN
easat-3365	56	21	retail	retail	ADJ
easat-3365	56	22	strategy	strategy	NOUN
easat-3365	56	23	from	from	ADP
easat-3365	56	24	a	a	DET
easat-3365	56	25	holistic	holistic	ADJ
easat-3365	56	26	,	,	PUNCT
easat-3365	56	27	multidimensional	multidimensional	ADJ
easat-3365	56	28	perspective	perspective	NOUN
easat-3365	56	29	,	,	PUNCT
easat-3365	56	30	using	use	VERB
easat-3365	56	31	the	the	DET
easat-3365	56	32	customer	customer	NOUN
easat-3365	56	33	-	-	PUNCT
easat-3365	56	34	brand	brand	NOUN
easat-3365	56	35	channels	channel	NOUN
easat-3365	56	36	narrative	narrative	NOUN
easat-3365	56	37	by	by	ADP
easat-3365	56	38	considering	consider	VERB
easat-3365	56	39	both	both	CCONJ
easat-3365	56	40	online	online	ADJ
easat-3365	56	41	and	and	CCONJ
easat-3365	56	42	offline	offline	ADJ
easat-3365	56	43	retail	retail	ADJ
easat-3365	56	44	environments	environment	NOUN
easat-3365	56	45	under	under	ADP
easat-3365	56	46	a	a	DET
easat-3365	56	47	single	single	ADJ
easat-3365	56	48	study	study	NOUN
easat-3365	56	49	.	.	PUNCT
easat-3365	57	1	while	while	SCONJ
easat-3365	57	2	the	the	DET
easat-3365	57	3	specific	specific	ADJ
easat-3365	57	4	objectives	objective	NOUN
easat-3365	57	5	are	be	AUX
easat-3365	57	6	to	to	ADP
easat-3365	57	7	;	;	PUNCT
easat-3365	57	8	1	1	X
easat-3365	57	9	.	.	X
easat-3365	57	10	examine	examine	VERB
easat-3365	57	11	how	how	SCONJ
easat-3365	57	12	online	online	ADJ
easat-3365	57	13	and	and	CCONJ
easat-3365	57	14	in	in	ADP
easat-3365	57	15	-	-	PUNCT
easat-3365	57	16	store	store	NOUN
easat-3365	57	17	integration	integration	NOUN
easat-3365	57	18	influences	influence	VERB
easat-3365	57	19	consumer	consumer	NOUN
easat-3365	57	20	loyalty	loyalty	NOUN
easat-3365	57	21	of	of	ADP
easat-3365	57	22	selected	select	VERB
easat-3365	57	23	ecommerce	ecommerce	NOUN
easat-3365	57	24	stores	store	NOUN
easat-3365	57	25	in	in	ADP
easat-3365	57	26	nigeria	nigeria	PROPN
easat-3365	57	27	.	.	PUNCT
easat-3365	58	1	2	2	X
easat-3365	58	2	.	.	X
easat-3365	58	3	determine	determine	VERB
easat-3365	58	4	the	the	DET
easat-3365	58	5	extent	extent	NOUN
easat-3365	58	6	to	to	PART
easat-3365	58	7	which	which	PRON
easat-3365	58	8	in	in	ADP
easat-3365	58	9	-	-	PUNCT
easat-3365	58	10	store	store	NOUN
easat-3365	58	11	pick	pick	VERB
easat-3365	58	12	up	up	ADP
easat-3365	58	13	strategy	strategy	NOUN
easat-3365	58	14	influencesconsumer	influencesconsumer	NOUN
easat-3365	58	15	loyalty	loyalty	NOUN
easat-3365	58	16	of	of	ADP
easat-3365	58	17	selected	select	VERB
easat-3365	58	18	e	e	NOUN
easat-3365	58	19	-	-	NOUN
easat-3365	58	20	commerce	commerce	NOUN
easat-3365	58	21	stores	store	NOUN
easat-3365	58	22	in	in	ADP
easat-3365	58	23	nigeria	nigeria	PROPN
easat-3365	58	24	.	.	PUNCT
easat-3365	59	1	3	3	X
easat-3365	59	2	.	.	X
easat-3365	59	3	determine	determine	VERB
easat-3365	59	4	the	the	DET
easat-3365	59	5	extent	extent	NOUN
easat-3365	59	6	to	to	PART
easat-3365	59	7	which	which	PRON
easat-3365	59	8	mobile	mobile	ADJ
easat-3365	59	9	apps	app	NOUN
easat-3365	59	10	strategy	strategy	NOUN
easat-3365	59	11	influences	influence	VERB
easat-3365	59	12	consumer	consumer	NOUN
easat-3365	59	13	loyalty	loyalty	NOUN
easat-3365	59	14	of	of	ADP
easat-3365	59	15	selected	select	VERB
easat-3365	59	16	ecommerce	ecommerce	NOUN
easat-3365	59	17	stores	store	NOUN
easat-3365	59	18	in	in	ADP
easat-3365	59	19	nigeria	nigeria	PROPN
easat-3365	59	20	.	.	PUNCT
easat-3365	60	1	1.3	1.3	NUM
easat-3365	60	2	.	.	PUNCT
easat-3365	61	1	research	research	NOUN
easat-3365	61	2	questions	question	NOUN
easat-3365	61	3	the	the	DET
easat-3365	61	4	following	follow	VERB
easat-3365	61	5	research	research	NOUN
easat-3365	61	6	questions	question	NOUN
easat-3365	61	7	were	be	AUX
easat-3365	61	8	posed	pose	VERB
easat-3365	61	9	to	to	PART
easat-3365	61	10	guide	guide	VERB
easat-3365	61	11	the	the	DET
easat-3365	61	12	study	study	NOUN
easat-3365	61	13	1	1	NUM
easat-3365	61	14	.	.	PUNCT
easat-3365	62	1	how	how	SCONJ
easat-3365	62	2	do	do	AUX
easat-3365	62	3	online	online	ADV
easat-3365	62	4	and	and	CCONJ
easat-3365	62	5	in	in	ADP
easat-3365	62	6	-	-	PUNCT
easat-3365	62	7	store	store	NOUN
easat-3365	62	8	integration	integration	NOUN
easat-3365	62	9	influence	influence	NOUN
easat-3365	62	10	consumer	consumer	NOUN
easat-3365	62	11	loyalty	loyalty	NOUN
easat-3365	62	12	of	of	ADP
easat-3365	62	13	selected	select	VERB
easat-3365	62	14	e	e	NOUN
easat-3365	62	15	-	-	NOUN
easat-3365	62	16	commerce	commerce	NOUN
easat-3365	62	17	stores	store	NOUN
easat-3365	62	18	in	in	ADP
easat-3365	62	19	nigeria	nigeria	PROPN
easat-3365	62	20	?	?	PUNCT
easat-3365	63	1	2	2	X
easat-3365	63	2	.	.	X
easat-3365	63	3	to	to	ADP
easat-3365	63	4	what	what	DET
easat-3365	63	5	extent	extent	NOUN
easat-3365	63	6	do	do	AUX
easat-3365	63	7	offering	offer	VERB
easat-3365	63	8	in	in	ADP
easat-3365	63	9	-	-	PUNCT
easat-3365	63	10	store	store	NOUN
easat-3365	63	11	pickup	pickup	NOUN
easat-3365	63	12	strategy	strategy	NOUN
easat-3365	63	13	influence	influence	NOUN
easat-3365	63	14	consumer	consumer	NOUN
easat-3365	63	15	loyalty	loyalty	NOUN
easat-3365	63	16	of	of	ADP
easat-3365	63	17	selected	select	VERB
easat-3365	63	18	ecommerce	ecommerce	NOUN
easat-3365	63	19	stores	store	NOUN
easat-3365	63	20	in	in	ADP
easat-3365	63	21	nigeria	nigeria	PROPN
easat-3365	63	22	?	?	PUNCT
easat-3365	64	1	3	3	X
easat-3365	64	2	.	.	X
easat-3365	64	3	to	to	ADP
easat-3365	64	4	what	what	DET
easat-3365	64	5	extent	extent	NOUN
easat-3365	64	6	do	do	VERB
easat-3365	64	7	mobile	mobile	ADJ
easat-3365	64	8	apps	app	NOUN
easat-3365	64	9	strategy	strategy	NOUN
easat-3365	64	10	influence	influence	NOUN
easat-3365	64	11	consumer	consumer	NOUN
easat-3365	64	12	loyalty	loyalty	NOUN
easat-3365	64	13	of	of	ADP
easat-3365	64	14	selected	select	VERB
easat-3365	64	15	e	e	NOUN
easat-3365	64	16	-	-	NOUN
easat-3365	64	17	commerce	commerce	NOUN
easat-3365	64	18	stores	store	NOUN
easat-3365	64	19	in	in	ADP
easat-3365	64	20	nigeria	nigeria	PROPN
easat-3365	64	21	?	?	PUNCT
easat-3365	65	1	1.4	1.4	NUM
easat-3365	65	2	.	.	PUNCT
easat-3365	65	3	statement	statement	NOUN
easat-3365	65	4	of	of	ADP
easat-3365	65	5	hypotheses	hypothesis	NOUN
easat-3365	65	6	in	in	ADP
easat-3365	65	7	line	line	NOUN
easat-3365	65	8	with	with	ADP
easat-3365	65	9	the	the	DET
easat-3365	65	10	study	study	NOUN
easat-3365	65	11	objectives	objective	NOUN
easat-3365	65	12	as	as	SCONJ
easat-3365	65	13	earlier	early	ADV
easat-3365	65	14	highlighted	highlight	VERB
easat-3365	65	15	,	,	PUNCT
easat-3365	65	16	the	the	DET
easat-3365	65	17	following	follow	VERB
easat-3365	65	18	hypotheses	hypothesis	NOUN
easat-3365	65	19	have	have	AUX
easat-3365	65	20	been	be	AUX
easat-3365	65	21	formulated	formulate	VERB
easat-3365	65	22	;	;	PUNCT
easat-3365	65	23	ho1	ho1	NOUN
easat-3365	65	24	:	:	PUNCT
easat-3365	65	25	online	online	ADJ
easat-3365	65	26	and	and	CCONJ
easat-3365	65	27	in	in	ADP
easat-3365	65	28	-	-	PUNCT
easat-3365	65	29	store	store	NOUN
easat-3365	65	30	strategy	strategy	NOUN
easat-3365	65	31	have	have	VERB
easat-3365	65	32	no	no	DET
easat-3365	65	33	significant	significant	ADJ
easat-3365	65	34	influence	influence	NOUN
easat-3365	65	35	consumer	consumer	NOUN
easat-3365	65	36	loyalty	loyalty	NOUN
easat-3365	65	37	of	of	ADP
easat-3365	65	38	selected	select	VERB
easat-3365	65	39	e	e	NOUN
easat-3365	65	40	-	-	NOUN
easat-3365	65	41	commerce	commerce	NOUN
easat-3365	65	42	stores	store	NOUN
easat-3365	65	43	in	in	ADP
easat-3365	65	44	nigeria	nigeria	PROPN
easat-3365	65	45	ho2	ho2	PROPN
easat-3365	65	46	:	:	PUNCT
easat-3365	65	47	offering	offer	VERB
easat-3365	65	48	in	in	ADP
easat-3365	65	49	-	-	PUNCT
easat-3365	65	50	store	store	NOUN
easat-3365	65	51	pickup	pickup	NOUN
easat-3365	65	52	do	do	AUX
easat-3365	65	53	not	not	PART
easat-3365	65	54	significantly	significantly	ADV
easat-3365	65	55	influence	influence	VERB
easat-3365	65	56	consumer	consumer	NOUN
easat-3365	65	57	loyalty	loyalty	NOUN
easat-3365	65	58	of	of	ADP
easat-3365	65	59	selected	select	VERB
easat-3365	65	60	e	e	NOUN
easat-3365	65	61	-	-	NOUN
easat-3365	65	62	commerce	commerce	NOUN
easat-3365	65	63	stores	store	NOUN
easat-3365	65	64	in	in	ADP
easat-3365	65	65	nigeria	nigeria	PROPN
easat-3365	65	66	ho3	ho3	NOUN
easat-3365	65	67	:	:	PUNCT
easat-3365	65	68	mobile	mobile	ADJ
easat-3365	65	69	apps	app	NOUN
easat-3365	65	70	strategy	strategy	NOUN
easat-3365	65	71	do	do	AUX
easat-3365	65	72	not	not	PART
easat-3365	65	73	influence	influence	VERB
easat-3365	65	74	consumer	consumer	NOUN
easat-3365	65	75	loyalty	loyalty	NOUN
easat-3365	65	76	of	of	ADP
easat-3365	65	77	selected	select	VERB
easat-3365	65	78	e	e	NOUN
easat-3365	65	79	-	-	NOUN
easat-3365	65	80	commerce	commerce	NOUN
easat-3365	65	81	stores	store	NOUN
easat-3365	65	82	in	in	ADP
easat-3365	65	83	nigeria	nigeria	PROPN
easat-3365	65	84	1.5	1.5	NUM
easat-3365	65	85	.	.	PUNCT
easat-3365	66	1	scope	scope	NOUN
easat-3365	66	2	of	of	ADP
easat-3365	66	3	the	the	DET
easat-3365	66	4	study	study	NOUN
easat-3365	66	5	thiscomprises	thiscomprise	NOUN
easat-3365	66	6	selected	select	VERB
easat-3365	66	7	online	online	ADJ
easat-3365	66	8	firms	firm	NOUN
easat-3365	66	9	located	locate	VERB
easat-3365	66	10	in	in	ADP
easat-3365	66	11	delta	delta	PROPN
easat-3365	66	12	state	state	NOUN
easat-3365	66	13	which	which	PRON
easat-3365	66	14	are	be	AUX
easat-3365	66	15	konga	konga	PROPN
easat-3365	66	16	,	,	PUNCT
easat-3365	66	17	jumia	jumia	PROPN
easat-3365	66	18	,	,	PUNCT
easat-3365	66	19	and	and	CCONJ
easat-3365	66	20	jiji	jiji	PROPN
easat-3365	66	21	in	in	ADP
easat-3365	66	22	warri	warri	PROPN
easat-3365	66	23	,	,	PUNCT
easat-3365	66	24	asaba	asaba	NOUN
easat-3365	66	25	and	and	CCONJ
easat-3365	66	26	sapele	sapele	NOUN
easat-3365	66	27	.	.	PUNCT
easat-3365	67	1	the	the	DET
easat-3365	67	2	unit	unit	NOUN
easat-3365	67	3	of	of	ADP
easat-3365	67	4	analysis	analysis	NOUN
easat-3365	67	5	for	for	ADP
easat-3365	67	6	this	this	DET
easat-3365	67	7	studyare	studyare	NOUN
easat-3365	67	8	the	the	DET
easat-3365	67	9	customers	customer	NOUN
easat-3365	67	10	of	of	ADP
easat-3365	67	11	this	this	DET
easat-3365	67	12	selected	select	VERB
easat-3365	67	13	e	e	NOUN
easat-3365	67	14	-	-	NOUN
easat-3365	67	15	commerce	commerce	NOUN
easat-3365	67	16	stores	store	NOUN
easat-3365	67	17	(	(	PUNCT
easat-3365	67	18	konga	konga	PROPN
easat-3365	67	19	,	,	PUNCT
easat-3365	67	20	jumia	jumia	PROPN
easat-3365	67	21	and	and	CCONJ
easat-3365	67	22	jiji	jiji	PROPN
easat-3365	67	23	)	)	PUNCT
easat-3365	67	24	2	2	NUM
easat-3365	67	25	.	.	X
easat-3365	67	26	review	review	NOUN
easat-3365	67	27	of	of	ADP
easat-3365	67	28	related	related	ADJ
easat-3365	67	29	literature	literature	NOUN
easat-3365	67	30	2.1	2.1	NUM
easat-3365	67	31	.	.	PUNCT
easat-3365	68	1	omnichannel	omnichannel	NOUN
easat-3365	68	2	retail	retail	ADJ
easat-3365	68	3	strategy	strategy	NOUN
easat-3365	68	4	omni	omni	PROPN
easat-3365	68	5	-	-	PUNCT
easat-3365	68	6	channel	channel	NOUN
easat-3365	68	7	retailing	retailing	NOUN
easat-3365	68	8	is	be	AUX
easat-3365	68	9	a	a	DET
easat-3365	68	10	comprehensive	comprehensive	ADJ
easat-3365	68	11	approach	approach	NOUN
easat-3365	68	12	that	that	PRON
easat-3365	68	13	integrates	integrate	VERB
easat-3365	68	14	various	various	ADJ
easat-3365	68	15	sales	sale	NOUN
easat-3365	68	16	and	and	CCONJ
easat-3365	68	17	communication	communication	NOUN
easat-3365	68	18	channels	channel	NOUN
easat-3365	68	19	to	to	PART
easat-3365	68	20	create	create	VERB
easat-3365	68	21	a	a	DET
easat-3365	68	22	seamless	seamless	ADJ
easat-3365	68	23	and	and	CCONJ
easat-3365	68	24	unified	unified	ADJ
easat-3365	68	25	shopping	shopping	NOUN
easat-3365	68	26	experience	experience	NOUN
easat-3365	68	27	for	for	ADP
easat-3365	68	28	customers	customer	NOUN
easat-3365	68	29	.	.	PUNCT
easat-3365	69	1	this	this	DET
easat-3365	69	2	strategy	strategy	NOUN
easat-3365	69	3	allows	allow	VERB
easat-3365	69	4	consumers	consumer	NOUN
easat-3365	69	5	to	to	PART
easat-3365	69	6	interact	interact	VERB
easat-3365	69	7	with	with	ADP
easat-3365	69	8	a	a	DET
easat-3365	69	9	retailer	retailer	NOUN
easat-3365	69	10	through	through	ADP
easat-3365	69	11	multiple	multiple	ADJ
easat-3365	69	12	touch	touch	NOUN
easat-3365	69	13	points	point	NOUN
easat-3365	69	14	,	,	PUNCT
easat-3365	69	15	including	include	VERB
easat-3365	69	16	physical	physical	ADJ
easat-3365	69	17	stores	store	NOUN
easat-3365	69	18	,	,	PUNCT
easat-3365	69	19	websites	website	NOUN
easat-3365	69	20	,	,	PUNCT
easat-3365	69	21	mobile	mobile	ADJ
easat-3365	69	22	apps	app	NOUN
easat-3365	69	23	,	,	PUNCT
easat-3365	69	24	social	social	ADJ
easat-3365	69	25	media	medium	NOUN
easat-3365	69	26	,	,	PUNCT
easat-3365	69	27	and	and	CCONJ
easat-3365	69	28	more	more	ADV
easat-3365	69	29	(	(	PUNCT
easat-3365	69	30	onuorah	onuorah	PROPN
easat-3365	69	31	,	,	PUNCT
easat-3365	69	32	et	et	PROPN
easat-3365	69	33	al	al	PROPN
easat-3365	69	34	,	,	PUNCT
easat-3365	69	35	2022	2022	NUM
easat-3365	69	36	)	)	PUNCT
easat-3365	69	37	..	..	PUNCT
easat-3365	70	1	the	the	DET
easat-3365	70	2	evolution	evolution	NOUN
easat-3365	70	3	of	of	ADP
easat-3365	70	4	omnichannel	omnichannel	NOUN
easat-3365	70	5	retailing	retailing	NOUN
easat-3365	70	6	has	have	AUX
easat-3365	70	7	been	be	AUX
easat-3365	70	8	marked	mark	VERB
easat-3365	70	9	by	by	ADP
easat-3365	70	10	significant	significant	ADJ
easat-3365	70	11	developments	development	NOUN
easat-3365	70	12	in	in	ADP
easat-3365	70	13	technology	technology	NOUN
easat-3365	70	14	and	and	CCONJ
easat-3365	70	15	changes	change	NOUN
easat-3365	70	16	in	in	ADP
easat-3365	70	17	consumer	consumer	NOUN
easat-3365	70	18	behavior	behavior	NOUN
easat-3365	70	19	.	.	PUNCT
easat-3365	71	1	"	"	PUNCT
easat-3365	71	2	omni	omni	ADJ
easat-3365	71	3	-	-	PUNCT
easat-3365	71	4	channel	channel	NOUN
easat-3365	71	5	retailing	retailing	NOUN
easat-3365	71	6	represents	represent	VERB
easat-3365	71	7	a	a	DET
easat-3365	71	8	transformative	transformative	ADJ
easat-3365	71	9	concept	concept	NOUN
easat-3365	71	10	in	in	ADP
easat-3365	71	11	the	the	DET
easat-3365	71	12	world	world	NOUN
easat-3365	71	13	of	of	ADP
easat-3365	71	14	commerce	commerce	PROPN
easat-3365	71	15	,	,	PUNCT
easat-3365	71	16	one	one	NOUN
easat-3365	71	17	that	that	PRON
easat-3365	71	18	has	have	AUX
easat-3365	71	19	evolved	evolve	VERB
easat-3365	71	20	in	in	ADP
easat-3365	71	21	response	response	NOUN
easat-3365	71	22	to	to	ADP
easat-3365	71	23	dynamic	dynamic	ADJ
easat-3365	71	24	shifts	shift	NOUN
easat-3365	71	25	in	in	ADP
easat-3365	71	26	consumer	consumer	NOUN
easat-3365	71	27	preferences	preference	NOUN
easat-3365	71	28	and	and	CCONJ
easat-3365	71	29	technological	technological	ADJ
easat-3365	71	30	advancements	advancement	NOUN
easat-3365	71	31	(	(	PUNCT
easat-3365	71	32	igwebuike	igwebuike	NOUN
easat-3365	71	33	&	&	CCONJ
easat-3365	71	34	iyadi	iyadi	PROPN
easat-3365	71	35	,	,	PUNCT
easat-3365	71	36	2021	2021	NUM
easat-3365	71	37	)	)	PUNCT
easat-3365	71	38	.	.	PUNCT
easat-3365	72	1	the	the	DET
easat-3365	72	2	concept	concept	NOUN
easat-3365	72	3	of	of	ADP
easat-3365	72	4	omnichannel	omnichannel	NOUN
easat-3365	72	5	retail	retail	NOUN
easat-3365	72	6	became	become	VERB
easat-3365	72	7	popular	popular	ADJ
easat-3365	72	8	in	in	ADP
easat-3365	72	9	2003	2003	NUM
easat-3365	72	10	,	,	PUNCT
easat-3365	72	11	when	when	SCONJ
easat-3365	72	12	the	the	DET
easat-3365	72	13	company	company	NOUN
easat-3365	72	14	best	well	ADV
easat-3365	72	15	buy	buy	VERB
easat-3365	72	16	used	use	VERB
easat-3365	72	17	this	this	DET
easat-3365	72	18	term	term	NOUN
easat-3365	72	19	for	for	ADP
easat-3365	72	20	the	the	DET
easat-3365	72	21	first	first	ADJ
easat-3365	72	22	time	time	NOUN
easat-3365	72	23	to	to	PART
easat-3365	72	24	describe	describe	VERB
easat-3365	72	25	their	their	PRON
easat-3365	72	26	customer	customer	NOUN
easat-3365	72	27	-	-	PUNCT
easat-3365	72	28	centric	centric	NOUN
easat-3365	72	29	approach	approach	NOUN
easat-3365	72	30	to	to	ADP
easat-3365	72	31	retail	retail	NOUN
easat-3365	72	32	.	.	PUNCT
easat-3365	73	1	they	they	PRON
easat-3365	73	2	realised	realise	VERB
easat-3365	73	3	that	that	SCONJ
easat-3365	73	4	customers	customer	NOUN
easat-3365	73	5	were	be	AUX
easat-3365	73	6	using	use	VERB
easat-3365	73	7	multiple	multiple	ADJ
easat-3365	73	8	channels	channel	NOUN
easat-3365	73	9	to	to	ADP
easat-3365	73	10	shop	shop	VERB
easat-3365	73	11	,	,	PUNCT
easat-3365	73	12	and	and	CCONJ
easat-3365	73	13	they	they	PRON
easat-3365	73	14	wanted	want	VERB
easat-3365	73	15	to	to	PART
easat-3365	73	16	create	create	VERB
easat-3365	73	17	a	a	DET
easat-3365	73	18	seamless	seamless	ADJ
easat-3365	73	19	experience	experience	NOUN
easat-3365	73	20	for	for	ADP
easat-3365	73	21	them	they	PRON
easat-3365	73	22	,	,	PUNCT
easat-3365	73	23	no	no	ADV
easat-3365	73	24	matter	matter	ADV
easat-3365	73	25	how	how	SCONJ
easat-3365	73	26	they	they	PRON
easat-3365	73	27	chose	choose	VERB
easat-3365	73	28	to	to	PART
easat-3365	73	29	shop	shop	VERB
easat-3365	73	30	.	.	PUNCT
easat-3365	74	1	in	in	ADP
easat-3365	74	2	the	the	DET
easat-3365	74	3	academic	academic	ADJ
easat-3365	74	4	literature	literature	NOUN
easat-3365	74	5	,	,	PUNCT
easat-3365	74	6	rigby	rigby	PROPN
easat-3365	74	7	(	(	PUNCT
easat-3365	74	8	2011	2011	NUM
easat-3365	74	9	)	)	PUNCT
easat-3365	74	10	was	be	AUX
easat-3365	74	11	the	the	DET
easat-3365	74	12	first	first	ADJ
easat-3365	74	13	author	author	NOUN
easat-3365	74	14	to	to	PART
easat-3365	74	15	give	give	VERB
easat-3365	74	16	a	a	DET
easat-3365	74	17	definition	definition	NOUN
easat-3365	74	18	to	to	ADP
easat-3365	74	19	omnichannel	omnichannel	NOUN
easat-3365	74	20	.	.	PUNCT
easat-3365	75	1	he	he	PRON
easat-3365	75	2	described	describe	VERB
easat-3365	75	3	omnichannel	omnichannel	NOUN
easat-3365	75	4	retail	retail	NOUN
easat-3365	75	5	as	as	ADP
easat-3365	75	6	an	an	DET
easat-3365	75	7	integrated	integrate	VERB
easat-3365	75	8	sales	sale	NOUN
easat-3365	75	9	experience	experience	NOUN
easat-3365	75	10	which	which	PRON
easat-3365	75	11	benefits	benefit	VERB
easat-3365	75	12	from	from	ADP
easat-3365	75	13	the	the	DET
easat-3365	75	14	advantages	advantage	NOUN
easat-3365	75	15	of	of	ADP
easat-3365	75	16	physical	physical	ADJ
easat-3365	75	17	stores	store	NOUN
easat-3365	75	18	and	and	CCONJ
easat-3365	75	19	online	online	NOUN
easat-3365	75	20	shopping	shopping	NOUN
easat-3365	75	21	at	at	ADP
easat-3365	75	22	the	the	DET
easat-3365	75	23	same	same	ADJ
easat-3365	75	24	time	time	NOUN
easat-3365	75	25	.	.	PUNCT
easat-3365	76	1	this	this	DET
easat-3365	76	2	definition	definition	NOUN
easat-3365	76	3	highlights	highlight	VERB
easat-3365	76	4	the	the	DET
easat-3365	76	5	double	double	ADJ
easat-3365	76	6	nature	nature	NOUN
easat-3365	76	7	of	of	ADP
easat-3365	76	8	sales	sale	NOUN
easat-3365	76	9	channels	channel	NOUN
easat-3365	76	10	(	(	PUNCT
easat-3365	76	11	online	online	ADJ
easat-3365	76	12	and	and	CCONJ
easat-3365	76	13	offline	offline	ADJ
easat-3365	76	14	)	)	PUNCT
easat-3365	76	15	and	and	CCONJ
easat-3365	76	16	their	their	PRON
easat-3365	76	17	integration	integration	NOUN
easat-3365	76	18	.	.	PUNCT
easat-3365	77	1	moreover	moreover	ADV
easat-3365	77	2	,	,	PUNCT
easat-3365	77	3	the	the	DET
easat-3365	77	4	author	author	NOUN
easat-3365	77	5	mentions	mention	VERB
easat-3365	77	6	the	the	DET
easat-3365	77	7	concept	concept	NOUN
easat-3365	77	8	of	of	ADP
easat-3365	77	9	‘	'	PUNCT
easat-3365	77	10	experience	experience	NOUN
easat-3365	77	11	’	'	PUNCT
easat-3365	77	12	,	,	PUNCT
easat-3365	77	13	calling	call	VERB
easat-3365	77	14	attention	attention	NOUN
easat-3365	77	15	to	to	ADP
easat-3365	77	16	the	the	DET
easat-3365	77	17	6239	6239	NUM
easat-3365	77	18	edelweiss	edelweiss	PROPN
easat-3365	77	19	applied	apply	VERB
easat-3365	77	20	science	science	NOUN
easat-3365	77	21	and	and	CCONJ
easat-3365	77	22	technology	technology	NOUN
easat-3365	77	23	issn	issn	PROPN
easat-3365	77	24	:	:	PUNCT
easat-3365	77	25	2576	2576	NUM
easat-3365	77	26	-	-	SYM
easat-3365	77	27	8484	8484	NUM
easat-3365	77	28	vol	vol	NOUN
easat-3365	77	29	.	.	PROPN
easat-3365	77	30	8	8	NUM
easat-3365	77	31	,	,	PUNCT
easat-3365	77	32	no	no	INTJ
easat-3365	77	33	.	.	NOUN
easat-3365	77	34	6	6	NUM
easat-3365	77	35	:	:	SYM
easat-3365	77	36	6236	6236	NUM
easat-3365	77	37	-	-	SYM
easat-3365	77	38	6250	6250	NUM
easat-3365	77	39	,	,	PUNCT
easat-3365	77	40	2024	2024	NUM
easat-3365	77	41	doi	doi	NOUN
easat-3365	77	42	:	:	PUNCT
easat-3365	77	43	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	77	44	©	©	ADP
easat-3365	77	45	2024	2024	NUM
easat-3365	77	46	by	by	ADP
easat-3365	77	47	the	the	DET
easat-3365	77	48	authors	author	NOUN
easat-3365	77	49	;	;	PUNCT
easat-3365	77	50	licensee	licensee	PROPN
easat-3365	77	51	learning	learning	NOUN
easat-3365	77	52	gate	gate	PROPN
easat-3365	77	53	consumer	consumer	NOUN
easat-3365	77	54	perspective	perspective	NOUN
easat-3365	77	55	(	(	PUNCT
easat-3365	77	56	iyadi	iyadi	PROPN
easat-3365	77	57	&	&	CCONJ
easat-3365	77	58	edeme	edeme	PROPN
easat-3365	77	59	,	,	PUNCT
easat-3365	77	60	2022	2022	NUM
easat-3365	77	61	)	)	PUNCT
easat-3365	77	62	.	.	PUNCT
easat-3365	78	1	not	not	PART
easat-3365	78	2	only	only	ADV
easat-3365	78	3	rigby	rigby	PROPN
easat-3365	78	4	,	,	PUNCT
easat-3365	78	5	but	but	CCONJ
easat-3365	78	6	also	also	ADV
easat-3365	78	7	other	other	ADJ
easat-3365	78	8	authors	author	NOUN
easat-3365	78	9	relate	relate	VERB
easat-3365	78	10	to	to	ADP
easat-3365	78	11	omnichannel	omnichannel	NOUN
easat-3365	78	12	retail	retail	NOUN
easat-3365	78	13	as	as	ADP
easat-3365	78	14	an	an	DET
easat-3365	78	15	‘	'	PUNCT
easat-3365	78	16	experience	experience	NOUN
easat-3365	78	17	’	'	PUNCT
easat-3365	78	18	.	.	PUNCT
easat-3365	79	1	in	in	ADP
easat-3365	79	2	fact	fact	NOUN
easat-3365	79	3	,	,	PUNCT
easat-3365	79	4	the	the	DET
easat-3365	79	5	concept	concept	NOUN
easat-3365	79	6	of	of	ADP
easat-3365	79	7	omnichannel	omnichannel	NOUN
easat-3365	79	8	not	not	PART
easat-3365	79	9	only	only	ADV
easat-3365	79	10	refers	refer	VERB
easat-3365	79	11	to	to	ADP
easat-3365	79	12	a	a	DET
easat-3365	79	13	firm	firm	NOUN
easat-3365	79	14	’s	’s	PART
easat-3365	79	15	strategy	strategy	NOUN
easat-3365	79	16	,	,	PUNCT
easat-3365	79	17	but	but	CCONJ
easat-3365	79	18	it	it	PRON
easat-3365	79	19	also	also	ADV
easat-3365	79	20	involves	involve	VERB
easat-3365	79	21	the	the	DET
easat-3365	79	22	customer	customer	NOUN
easat-3365	79	23	experience	experience	NOUN
easat-3365	79	24	.	.	PUNCT
easat-3365	80	1	in	in	ADP
easat-3365	80	2	this	this	DET
easat-3365	80	3	modern	modern	ADJ
easat-3365	80	4	business	business	NOUN
easat-3365	80	5	era	era	NOUN
easat-3365	80	6	,	,	PUNCT
easat-3365	80	7	there	there	PRON
easat-3365	80	8	are	be	VERB
easat-3365	80	9	many	many	ADJ
easat-3365	80	10	activities	activity	NOUN
easat-3365	80	11	,	,	PUNCT
easat-3365	80	12	places	place	NOUN
easat-3365	80	13	,	,	PUNCT
easat-3365	80	14	platforms	platform	NOUN
easat-3365	80	15	or	or	CCONJ
easat-3365	80	16	campaigns	campaign	NOUN
easat-3365	80	17	that	that	SCONJ
easat-3365	80	18	companies	company	NOUN
easat-3365	80	19	carry	carry	VERB
easat-3365	80	20	out	out	ADP
easat-3365	80	21	to	to	PART
easat-3365	80	22	reach	reach	VERB
easat-3365	80	23	their	their	PRON
easat-3365	80	24	customers	customer	NOUN
easat-3365	80	25	,	,	PUNCT
easat-3365	80	26	and	and	CCONJ
easat-3365	80	27	a	a	DET
easat-3365	80	28	“	"	PUNCT
easat-3365	80	29	channel	channel	NOUN
easat-3365	80	30	”	"	PUNCT
easat-3365	80	31	is	be	AUX
easat-3365	80	32	one	one	NUM
easat-3365	80	33	of	of	ADP
easat-3365	80	34	the	the	DET
easat-3365	80	35	places	place	NOUN
easat-3365	80	36	where	where	SCONJ
easat-3365	80	37	companies	company	NOUN
easat-3365	80	38	can	can	AUX
easat-3365	80	39	communicate	communicate	VERB
easat-3365	80	40	directly	directly	ADV
easat-3365	80	41	with	with	ADP
easat-3365	80	42	their	their	PRON
easat-3365	80	43	customers	customer	NOUN
easat-3365	80	44	.	.	PUNCT
easat-3365	81	1	channel	channel	NOUN
easat-3365	81	2	strategy	strategy	NOUN
easat-3365	81	3	is	be	AUX
easat-3365	81	4	a	a	DET
easat-3365	81	5	series	series	NOUN
easat-3365	81	6	of	of	ADP
easat-3365	81	7	planned	plan	VERB
easat-3365	81	8	activities	activity	NOUN
easat-3365	81	9	to	to	PART
easat-3365	81	10	reach	reach	VERB
easat-3365	81	11	consumers	consumer	NOUN
easat-3365	81	12	with	with	ADP
easat-3365	81	13	company	company	NOUN
easat-3365	81	14	products	product	NOUN
easat-3365	81	15	,	,	PUNCT
easat-3365	81	16	both	both	DET
easat-3365	81	17	services	service	NOUN
easat-3365	81	18	and	and	CCONJ
easat-3365	81	19	goods	good	NOUN
easat-3365	81	20	by	by	ADP
easat-3365	81	21	selling	sell	VERB
easat-3365	81	22	activities	activity	NOUN
easat-3365	81	23	to	to	ADP
easat-3365	81	24	consumers	consumer	NOUN
easat-3365	81	25	and	and	CCONJ
easat-3365	81	26	providing	provide	VERB
easat-3365	81	27	experiences	experience	NOUN
easat-3365	81	28	with	with	ADP
easat-3365	81	29	these	these	DET
easat-3365	81	30	products	product	NOUN
easat-3365	81	31	(	(	PUNCT
easat-3365	81	32	iyadi	iyadi	NOUN
easat-3365	81	33	,	,	PUNCT
easat-3365	81	34	2023	2023	NUM
easat-3365	81	35	)	)	PUNCT
easat-3365	81	36	.	.	PUNCT
easat-3365	82	1	more	more	ADV
easat-3365	82	2	precisely	precisely	ADV
easat-3365	82	3	,	,	PUNCT
easat-3365	82	4	channel	channel	NOUN
easat-3365	82	5	strategy	strategy	NOUN
easat-3365	82	6	is	be	AUX
easat-3365	82	7	a	a	DET
easat-3365	82	8	company	company	NOUN
easat-3365	82	9	effort	effort	NOUN
easat-3365	82	10	to	to	PART
easat-3365	82	11	find	find	VERB
easat-3365	82	12	the	the	DET
easat-3365	82	13	best	good	ADJ
easat-3365	82	14	way	way	NOUN
easat-3365	82	15	to	to	PART
easat-3365	82	16	expose	expose	VERB
easat-3365	82	17	service	service	NOUN
easat-3365	82	18	,	,	PUNCT
easat-3365	82	19	product	product	NOUN
easat-3365	82	20	and	and	CCONJ
easat-3365	82	21	brand	brand	NOUN
easat-3365	82	22	identity	identity	NOUN
easat-3365	82	23	to	to	ADP
easat-3365	82	24	the	the	DET
easat-3365	82	25	right	right	ADJ
easat-3365	82	26	consumers	consumer	NOUN
easat-3365	82	27	through	through	ADP
easat-3365	82	28	the	the	DET
easat-3365	82	29	right	right	ADJ
easat-3365	82	30	channel	channel	NOUN
easat-3365	82	31	(	(	PUNCT
easat-3365	82	32	quoted	quote	VERB
easat-3365	82	33	from	from	ADP
easat-3365	82	34	rocketmanagement.com	rocketmanagement.com	NOUN
easat-3365	82	35	)	)	PUNCT
easat-3365	82	36	.	.	PUNCT
easat-3365	83	1	maybe	maybe	ADV
easat-3365	83	2	we	we	PRON
easat-3365	83	3	've	have	AUX
easat-3365	83	4	all	all	PRON
easat-3365	83	5	heard	hear	VERB
easat-3365	83	6	the	the	DET
easat-3365	83	7	term	term	NOUN
easat-3365	83	8	omnichannel	omnichannel	NOUN
easat-3365	83	9	in	in	ADP
easat-3365	83	10	marketing	marketing	NOUN
easat-3365	83	11	.	.	PUNCT
easat-3365	84	1	according	accord	VERB
easat-3365	84	2	to	to	ADP
easat-3365	84	3	muliadi	muliadi	PROPN
easat-3365	84	4	w	w	PROPN
easat-3365	84	5	jeo	jeo	PROPN
easat-3365	84	6	(	(	PUNCT
easat-3365	84	7	pt	pt	PROPN
easat-3365	84	8	inovasiinformasi	inovasiinformasi	PROPN
easat-3365	84	9	indonesia	indonesia	PROPN
easat-3365	84	10	)	)	PUNCT
easat-3365	84	11	,	,	PUNCT
easat-3365	84	12	omnichannel	omnichannel	NOUN
easat-3365	84	13	is	be	AUX
easat-3365	84	14	a	a	DET
easat-3365	84	15	crosschannel	crosschannel	NOUN
easat-3365	84	16	business	business	NOUN
easat-3365	84	17	model	model	NOUN
easat-3365	84	18	that	that	PRON
easat-3365	84	19	prioritizes	prioritize	VERB
easat-3365	84	20	their	their	PRON
easat-3365	84	21	customer	customer	NOUN
easat-3365	84	22	experience	experience	NOUN
easat-3365	84	23	(	(	PUNCT
easat-3365	84	24	iyadi	iyadi	NOUN
easat-3365	84	25	,	,	PUNCT
easat-3365	84	26	2022	2022	NUM
easat-3365	84	27	)	)	PUNCT
easat-3365	84	28	.	.	PUNCT
easat-3365	85	1	customers	customer	NOUN
easat-3365	85	2	of	of	ADP
easat-3365	85	3	companies	company	NOUN
easat-3365	85	4	that	that	PRON
easat-3365	85	5	practice	practice	VERB
easat-3365	85	6	omnichannel	omnichannel	NOUN
easat-3365	85	7	can	can	AUX
easat-3365	85	8	shop	shop	VERB
easat-3365	85	9	using	use	VERB
easat-3365	85	10	multiple	multiple	ADJ
easat-3365	85	11	channels	channel	NOUN
easat-3365	85	12	both	both	CCONJ
easat-3365	85	13	online	online	ADJ
easat-3365	85	14	and	and	CCONJ
easat-3365	85	15	offline	offline	ADJ
easat-3365	85	16	.	.	PUNCT
easat-3365	86	1	according	accord	VERB
easat-3365	86	2	to	to	ADP
easat-3365	86	3	him	he	PRON
easat-3365	86	4	,	,	PUNCT
easat-3365	86	5	omnichannel	omnichannel	NOUN
easat-3365	86	6	is	be	AUX
easat-3365	86	7	a	a	DET
easat-3365	86	8	combination	combination	NOUN
easat-3365	86	9	of	of	ADP
easat-3365	86	10	various	various	ADJ
easat-3365	86	11	ways	way	NOUN
easat-3365	86	12	and	and	CCONJ
easat-3365	86	13	channels	channel	NOUN
easat-3365	86	14	to	to	AUX
easat-3365	86	15	shop	shop	VERB
easat-3365	86	16	,	,	PUNCT
easat-3365	86	17	but	but	CCONJ
easat-3365	86	18	still	still	ADV
easat-3365	86	19	gives	give	VERB
easat-3365	86	20	the	the	DET
easat-3365	86	21	same	same	ADJ
easat-3365	86	22	brand	brand	NOUN
easat-3365	86	23	feeling	feeling	NOUN
easat-3365	86	24	.	.	PUNCT
easat-3365	87	1	it	it	PRON
easat-3365	87	2	's	be	AUX
easat-3365	87	3	like	like	INTJ
easat-3365	87	4	when	when	SCONJ
easat-3365	87	5	we	we	PRON
easat-3365	87	6	buy	buy	VERB
easat-3365	87	7	.	.	PUNCT
easat-3365	88	1	from	from	ADP
easat-3365	88	2	a	a	DET
easat-3365	88	3	physical	physical	ADJ
easat-3365	88	4	store	store	NOUN
easat-3365	88	5	,	,	PUNCT
easat-3365	88	6	webstore	webstore	NOUN
easat-3365	88	7	,	,	PUNCT
easat-3365	88	8	smartphone	smartphone	NOUN
easat-3365	88	9	,	,	PUNCT
easat-3365	88	10	television	television	NOUN
easat-3365	88	11	,	,	PUNCT
easat-3365	88	12	or	or	CCONJ
easat-3365	88	13	social	social	ADJ
easat-3365	88	14	media	medium	NOUN
easat-3365	88	15	.	.	PUNCT
easat-3365	89	1	along	along	ADP
easat-3365	89	2	with	with	ADP
easat-3365	89	3	the	the	DET
easat-3365	89	4	development	development	NOUN
easat-3365	89	5	of	of	ADP
easat-3365	89	6	technology	technology	NOUN
easat-3365	89	7	,	,	PUNCT
easat-3365	89	8	consumers	consumer	NOUN
easat-3365	89	9	can	can	AUX
easat-3365	89	10	also	also	ADV
easat-3365	89	11	easily	easily	ADV
easat-3365	89	12	find	find	VERB
easat-3365	89	13	out	out	ADP
easat-3365	89	14	what	what	PRON
easat-3365	89	15	they	they	PRON
easat-3365	89	16	want	want	VERB
easat-3365	89	17	to	to	PART
easat-3365	89	18	buy	buy	VERB
easat-3365	89	19	through	through	ADP
easat-3365	89	20	the	the	DET
easat-3365	89	21	media	medium	NOUN
easat-3365	89	22	anytime	anytime	ADV
easat-3365	89	23	and	and	CCONJ
easat-3365	89	24	anywhere	anywhere	ADV
easat-3365	89	25	(	(	PUNCT
easat-3365	89	26	iyadi	iyadi	PROPN
easat-3365	89	27	&	&	CCONJ
easat-3365	89	28	assay	assay	PROPN
easat-3365	89	29	,	,	PUNCT
easat-3365	89	30	2019	2019	NUM
easat-3365	89	31	)	)	PUNCT
easat-3365	89	32	.	.	PUNCT
easat-3365	90	1	this	this	PRON
easat-3365	90	2	is	be	AUX
easat-3365	90	3	what	what	PRON
easat-3365	90	4	makes	make	VERB
easat-3365	90	5	consumers	consumer	NOUN
easat-3365	90	6	expect	expect	VERB
easat-3365	90	7	to	to	PART
easat-3365	90	8	be	be	AUX
easat-3365	90	9	able	able	ADJ
easat-3365	90	10	to	to	PART
easat-3365	90	11	shop	shop	VERB
easat-3365	90	12	in	in	ADP
easat-3365	90	13	any	any	DET
easat-3365	90	14	way	way	NOUN
easat-3365	90	15	,	,	PUNCT
easat-3365	90	16	anytime	anytime	ADV
easat-3365	90	17	,	,	PUNCT
easat-3365	90	18	as	as	ADV
easat-3365	90	19	easily	easily	ADV
easat-3365	90	20	as	as	ADP
easat-3365	90	21	possible	possible	ADJ
easat-3365	90	22	,	,	PUNCT
easat-3365	90	23	and	and	CCONJ
easat-3365	90	24	with	with	ADP
easat-3365	90	25	the	the	DET
easat-3365	90	26	same	same	ADJ
easat-3365	90	27	brand	brand	NOUN
easat-3365	90	28	experience	experience	NOUN
easat-3365	90	29	.	.	PUNCT
easat-3365	91	1	2.2	2.2	NUM
easat-3365	91	2	.	.	PUNCT
easat-3365	91	3	customer	customer	NOUN
easat-3365	91	4	loyalty	loyalty	NOUN
easat-3365	91	5	customer	customer	NOUN
easat-3365	91	6	loyalty	loyalty	NOUN
easat-3365	91	7	is	be	AUX
easat-3365	91	8	considered	consider	VERB
easat-3365	91	9	among	among	ADP
easat-3365	91	10	one	one	NUM
easat-3365	91	11	of	of	ADP
easat-3365	91	12	the	the	DET
easat-3365	91	13	key	key	ADJ
easat-3365	91	14	elements	element	NOUN
easat-3365	91	15	to	to	ADP
easat-3365	91	16	a	a	DET
easat-3365	91	17	firm	firm	NOUN
easat-3365	91	18	’s	’s	PART
easat-3365	91	19	success	success	NOUN
easat-3365	91	20	(	(	PUNCT
easat-3365	91	21	senić	senić	ADJ
easat-3365	91	22	and	and	CCONJ
easat-3365	91	23	marinković	marinković	ADJ
easat-3365	91	24	,	,	PUNCT
easat-3365	91	25	2014	2014	NUM
easat-3365	91	26	)	)	PUNCT
easat-3365	91	27	.	.	PUNCT
easat-3365	92	1	loyalty	loyalty	NOUN
easat-3365	92	2	can	can	AUX
easat-3365	92	3	be	be	AUX
easat-3365	92	4	defined	define	VERB
easat-3365	92	5	as	as	ADP
easat-3365	92	6	an	an	DET
easat-3365	92	7	attitude	attitude	NOUN
easat-3365	92	8	that	that	PRON
easat-3365	92	9	refers	refer	VERB
easat-3365	92	10	to	to	ADP
easat-3365	92	11	the	the	DET
easat-3365	92	12	individual	individual	NOUN
easat-3365	92	13	’s	’s	PART
easat-3365	92	14	overall	overall	ADJ
easat-3365	92	15	attachment	attachment	NOUN
easat-3365	92	16	to	to	ADP
easat-3365	92	17	the	the	DET
easat-3365	92	18	brand	brand	NOUN
easat-3365	92	19	or	or	CCONJ
easat-3365	92	20	the	the	DET
easat-3365	92	21	company	company	NOUN
easat-3365	92	22	(	(	PUNCT
easat-3365	92	23	hallowell	hallowell	PROPN
easat-3365	92	24	,	,	PUNCT
easat-3365	92	25	1996	1996	NUM
easat-3365	92	26	)	)	PUNCT
easat-3365	92	27	.	.	PUNCT
easat-3365	93	1	additionally	additionally	ADV
easat-3365	93	2	,	,	PUNCT
easat-3365	93	3	loyalty	loyalty	NOUN
easat-3365	93	4	can	can	AUX
easat-3365	93	5	also	also	ADV
easat-3365	93	6	be	be	AUX
easat-3365	93	7	defined	define	VERB
easat-3365	93	8	as	as	ADP
easat-3365	93	9	a	a	DET
easat-3365	93	10	behaviour	behaviour	NOUN
easat-3365	93	11	that	that	PRON
easat-3365	93	12	reflects	reflect	VERB
easat-3365	93	13	customers	customer	NOUN
easat-3365	93	14	repeatedly	repeatedly	ADV
easat-3365	93	15	buying	buy	VERB
easat-3365	93	16	the	the	DET
easat-3365	93	17	same	same	ADJ
easat-3365	93	18	product	product	NOUN
easat-3365	93	19	or	or	CCONJ
easat-3365	93	20	service	service	NOUN
easat-3365	93	21	from	from	ADP
easat-3365	93	22	the	the	DET
easat-3365	93	23	same	same	ADJ
easat-3365	93	24	company	company	NOUN
easat-3365	93	25	,	,	PUNCT
easat-3365	93	26	even	even	ADV
easat-3365	93	27	if	if	SCONJ
easat-3365	93	28	other	other	ADJ
easat-3365	93	29	alternatives	alternative	NOUN
easat-3365	93	30	in	in	ADP
easat-3365	93	31	the	the	DET
easat-3365	93	32	market	market	NOUN
easat-3365	93	33	are	be	AUX
easat-3365	93	34	available	available	ADJ
easat-3365	93	35	(	(	PUNCT
easat-3365	93	36	lenka	lenka	PROPN
easat-3365	93	37	et	et	PROPN
easat-3365	93	38	al	al	PROPN
easat-3365	93	39	.	.	PROPN
easat-3365	93	40	,	,	PUNCT
easat-3365	93	41	2009	2009	NUM
easat-3365	93	42	)	)	PUNCT
easat-3365	93	43	.	.	PUNCT
easat-3365	94	1	(	(	PUNCT
easat-3365	94	2	arumugam	arumugam	ADV
easat-3365	94	3	,	,	PUNCT
easat-3365	94	4	thangaraja	thangaraja	NOUN
easat-3365	94	5	,	,	PUNCT
easat-3365	94	6	2014)applications	2014)application	NOUN
easat-3365	94	7	and	and	CCONJ
easat-3365	94	8	systems	system	NOUN
easat-3365	94	9	of	of	ADP
easat-3365	94	10	supermarket	supermarket	NOUN
easat-3365	94	11	towards	towards	ADP
easat-3365	94	12	marketing	marketing	NOUN
easat-3365	94	13	intelligence	intelligence	NOUN
easat-3365	94	14	that	that	PRON
easat-3365	94	15	becomes	become	VERB
easat-3365	94	16	vital	vital	ADJ
easat-3365	94	17	and	and	CCONJ
easat-3365	94	18	many	many	ADJ
easat-3365	94	19	organizations	organization	NOUN
easat-3365	94	20	recent	recent	ADJ
easat-3365	94	21	times	time	NOUN
easat-3365	94	22	concentrate	concentrate	VERB
easat-3365	94	23	highly	highly	ADV
easat-3365	94	24	on	on	ADP
easat-3365	94	25	this	this	DET
easat-3365	94	26	way.for	way.for	NOUN
easat-3365	94	27	a	a	DET
easat-3365	94	28	long	long	ADJ
easat-3365	94	29	time	time	NOUN
easat-3365	94	30	,	,	PUNCT
easat-3365	94	31	the	the	DET
easat-3365	94	32	behaviour	behaviour	NOUN
easat-3365	94	33	component	component	NOUN
easat-3365	94	34	was	be	AUX
easat-3365	94	35	considered	consider	VERB
easat-3365	94	36	to	to	PART
easat-3365	94	37	be	be	AUX
easat-3365	94	38	the	the	DET
easat-3365	94	39	most	most	ADV
easat-3365	94	40	important	important	ADJ
easat-3365	94	41	for	for	ADP
easat-3365	94	42	understanding	understand	VERB
easat-3365	94	43	consumer	consumer	NOUN
easat-3365	94	44	loyalty	loyalty	NOUN
easat-3365	94	45	;	;	PUNCT
easat-3365	94	46	however	however	ADV
easat-3365	94	47	,	,	PUNCT
easat-3365	94	48	taking	take	VERB
easat-3365	94	49	into	into	ADP
easat-3365	94	50	account	account	NOUN
easat-3365	94	51	only	only	ADV
easat-3365	94	52	this	this	DET
easat-3365	94	53	component	component	NOUN
easat-3365	94	54	subsequently	subsequently	ADV
easat-3365	94	55	proved	prove	VERB
easat-3365	94	56	to	to	PART
easat-3365	94	57	be	be	AUX
easat-3365	94	58	insufficient	insufficient	ADJ
easat-3365	94	59	to	to	PART
easat-3365	94	60	capture	capture	VERB
easat-3365	94	61	the	the	DET
easat-3365	94	62	essence	essence	NOUN
easat-3365	94	63	of	of	ADP
easat-3365	94	64	the	the	DET
easat-3365	94	65	customer	customer	NOUN
easat-3365	94	66	loyalty	loyalty	NOUN
easat-3365	94	67	(	(	PUNCT
easat-3365	94	68	han	han	NOUN
easat-3365	94	69	and	and	CCONJ
easat-3365	94	70	back	back	ADV
easat-3365	94	71	,	,	PUNCT
easat-3365	94	72	2008	2008	NUM
easat-3365	94	73	)	)	PUNCT
easat-3365	94	74	.	.	PUNCT
easat-3365	95	1	customer	customer	NOUN
easat-3365	95	2	loyalty	loyalty	NOUN
easat-3365	95	3	is	be	AUX
easat-3365	95	4	a	a	DET
easat-3365	95	5	customer	customer	NOUN
easat-3365	95	6	's	's	PART
easat-3365	95	7	commitment	commitment	NOUN
easat-3365	95	8	to	to	ADP
easat-3365	95	9	a	a	DET
easat-3365	95	10	brand	brand	NOUN
easat-3365	95	11	,	,	PUNCT
easat-3365	95	12	store	store	NOUN
easat-3365	95	13	,	,	PUNCT
easat-3365	95	14	or	or	CCONJ
easat-3365	95	15	supplier	supplier	NOUN
easat-3365	95	16	based	base	VERB
easat-3365	95	17	on	on	ADP
easat-3365	95	18	a	a	DET
easat-3365	95	19	very	very	ADV
easat-3365	95	20	positive	positive	ADJ
easat-3365	95	21	nature	nature	NOUN
easat-3365	95	22	and	and	CCONJ
easat-3365	95	23	is	be	AUX
easat-3365	95	24	reflected	reflect	VERB
easat-3365	95	25	in	in	ADP
easat-3365	95	26	consistent	consistent	ADJ
easat-3365	95	27	repeat	repeat	NOUN
easat-3365	95	28	purchases	purchase	NOUN
easat-3365	95	29	(	(	PUNCT
easat-3365	95	30	iyadi	iyadi	PROPN
easat-3365	95	31	&	&	CCONJ
easat-3365	95	32	christopher	christopher	PROPN
easat-3365	95	33	,	,	PUNCT
easat-3365	95	34	2022	2022	NUM
easat-3365	95	35	)	)	PUNCT
easat-3365	95	36	.	.	PUNCT
easat-3365	96	1	the	the	DET
easat-3365	96	2	indicators	indicator	NOUN
easat-3365	96	3	used	use	VERB
easat-3365	96	4	as	as	ADP
easat-3365	96	5	a	a	DET
easat-3365	96	6	reference	reference	NOUN
easat-3365	96	7	in	in	ADP
easat-3365	96	8	the	the	DET
easat-3365	96	9	research	research	NOUN
easat-3365	96	10	based	base	VERB
easat-3365	96	11	on	on	ADP
easat-3365	96	12	research	research	NOUN
easat-3365	96	13	by	by	ADP
easat-3365	96	14	griffin	griffin	PROPN
easat-3365	96	15	(	(	PUNCT
easat-3365	96	16	2005	2005	NUM
easat-3365	96	17	)	)	PUNCT
easat-3365	96	18	make	make	VERB
easat-3365	96	19	regular	regular	ADJ
easat-3365	96	20	repeat	repeat	NOUN
easat-3365	96	21	purchases	purchase	NOUN
easat-3365	96	22	,	,	PUNCT
easat-3365	96	23	purchases	purchase	NOUN
easat-3365	96	24	across	across	ADP
easat-3365	96	25	product	product	NOUN
easat-3365	96	26	and	and	CCONJ
easat-3365	96	27	service	service	NOUN
easat-3365	96	28	lines	line	NOUN
easat-3365	96	29	,	,	PUNCT
easat-3365	96	30	refer	refer	VERB
easat-3365	96	31	others	other	NOUN
easat-3365	96	32	(	(	PUNCT
easat-3365	96	33	recommend	recommend	VERB
easat-3365	96	34	to	to	ADP
easat-3365	96	35	others	other	NOUN
easat-3365	96	36	)	)	PUNCT
easat-3365	96	37	,	,	PUNCT
easat-3365	96	38	and	and	CCONJ
easat-3365	96	39	demonstrate	demonstrate	VERB
easat-3365	96	40	immunity	immunity	NOUN
easat-3365	96	41	to	to	ADP
easat-3365	96	42	the	the	DET
easat-3365	96	43	pull	pull	NOUN
easat-3365	96	44	of	of	ADP
easat-3365	96	45	the	the	DET
easat-3365	96	46	competition	competition	NOUN
easat-3365	96	47	.	.	PUNCT
easat-3365	97	1	customer	customer	NOUN
easat-3365	97	2	loyalty	loyalty	NOUN
easat-3365	97	3	has	have	AUX
easat-3365	97	4	been	be	AUX
easat-3365	97	5	defined	define	VERB
easat-3365	97	6	as	as	ADP
easat-3365	97	7	a	a	DET
easat-3365	97	8	commitment	commitment	NOUN
easat-3365	97	9	to	to	PART
easat-3365	97	10	rebuy	rebuy	VERB
easat-3365	97	11	or	or	CCONJ
easat-3365	97	12	reconsider	reconsider	VERB
easat-3365	97	13	a	a	DET
easat-3365	97	14	preferred	preferred	ADJ
easat-3365	97	15	product	product	NOUN
easat-3365	97	16	or	or	CCONJ
easat-3365	97	17	service	service	NOUN
easat-3365	97	18	that	that	PRON
easat-3365	97	19	leads	lead	VERB
easat-3365	97	20	to	to	ADP
easat-3365	97	21	repeated	repeat	VERB
easat-3365	97	22	purchase	purchase	NOUN
easat-3365	97	23	of	of	ADP
easat-3365	97	24	the	the	DET
easat-3365	97	25	same	same	ADJ
easat-3365	97	26	brand	brand	NOUN
easat-3365	97	27	,	,	PUNCT
easat-3365	97	28	regardless	regardless	ADV
easat-3365	97	29	of	of	ADP
easat-3365	97	30	marketing	marketing	NOUN
easat-3365	97	31	communications	communication	NOUN
easat-3365	97	32	from	from	ADP
easat-3365	97	33	different	different	ADJ
easat-3365	97	34	brands	brand	NOUN
easat-3365	97	35	(	(	PUNCT
easat-3365	97	36	oliver	oliver	ADV
easat-3365	97	37	,	,	PUNCT
easat-3365	97	38	1999	1999	NUM
easat-3365	97	39	)	)	PUNCT
easat-3365	97	40	.	.	PUNCT
easat-3365	98	1	in	in	ADP
easat-3365	98	2	the	the	DET
easat-3365	98	3	earliest	early	ADJ
easat-3365	98	4	definitions	definition	NOUN
easat-3365	98	5	,	,	PUNCT
easat-3365	98	6	loyalty	loyalty	NOUN
easat-3365	98	7	was	be	AUX
easat-3365	98	8	considered	consider	VERB
easat-3365	98	9	more	more	ADJ
easat-3365	98	10	from	from	ADP
easat-3365	98	11	a	a	DET
easat-3365	98	12	transactional	transactional	ADJ
easat-3365	98	13	point	point	NOUN
easat-3365	98	14	of	of	ADP
easat-3365	98	15	view	view	NOUN
easat-3365	98	16	,	,	PUNCT
easat-3365	98	17	as	as	ADP
easat-3365	98	18	a	a	DET
easat-3365	98	19	repurchase	repurchase	NOUN
easat-3365	98	20	intention	intention	NOUN
easat-3365	98	21	(	(	PUNCT
easat-3365	98	22	iyadi	iyadi	PROPN
easat-3365	98	23	&	&	CCONJ
easat-3365	98	24	edeme	edeme	PROPN
easat-3365	98	25	,	,	PUNCT
easat-3365	98	26	2022	2022	NUM
easat-3365	98	27	)	)	PUNCT
easat-3365	98	28	.	.	PUNCT
easat-3365	99	1	based	base	VERB
easat-3365	99	2	on	on	ADP
easat-3365	99	3	this	this	DET
easat-3365	99	4	perspective	perspective	NOUN
easat-3365	99	5	,	,	PUNCT
easat-3365	99	6	customer	customer	NOUN
easat-3365	99	7	loyalty	loyalty	NOUN
easat-3365	99	8	can	can	AUX
easat-3365	99	9	be	be	AUX
easat-3365	99	10	calculated	calculate	VERB
easat-3365	99	11	as	as	SCONJ
easat-3365	99	12	follows	follow	VERB
easat-3365	99	13	:	:	PUNCT
easat-3365	99	14	share	share	NOUN
easat-3365	99	15	of	of	ADP
easat-3365	99	16	wallet	wallet	NOUN
easat-3365	99	17	=	=	PUNCT
easat-3365	99	18	amount	amount	NOUN
easat-3365	99	19	on	on	ADP
easat-3365	99	20	product	product	NOUN
easat-3365	99	21	x	x	SYM
easat-3365	99	22	total	total	ADJ
easat-3365	99	23	amount	amount	NOUN
easat-3365	99	24	spend	spend	VERB
easat-3365	99	25	on	on	ADP
easat-3365	99	26	category	category	NOUN
easat-3365	99	27	of	of	ADP
easat-3365	99	28	product	product	NOUN
easat-3365	99	29	x	x	PUNCT
easat-3365	99	30	lately	lately	ADV
easat-3365	99	31	,	,	PUNCT
easat-3365	99	32	loyalty	loyalty	NOUN
easat-3365	99	33	has	have	AUX
easat-3365	99	34	been	be	AUX
easat-3365	99	35	defined	define	VERB
easat-3365	99	36	more	more	ADV
easat-3365	99	37	as	as	ADP
easat-3365	99	38	a	a	DET
easat-3365	99	39	feeling	feeling	NOUN
easat-3365	99	40	of	of	ADP
easat-3365	99	41	attachment	attachment	NOUN
easat-3365	99	42	to	to	ADP
easat-3365	99	43	a	a	DET
easat-3365	99	44	product	product	NOUN
easat-3365	99	45	or	or	CCONJ
easat-3365	99	46	brand	brand	NOUN
easat-3365	99	47	,	,	PUNCT
easat-3365	99	48	rather	rather	ADV
easat-3365	99	49	than	than	ADP
easat-3365	99	50	simply	simply	ADV
easat-3365	99	51	the	the	DET
easat-3365	99	52	action	action	NOUN
easat-3365	99	53	of	of	ADP
easat-3365	99	54	purchasing	purchase	VERB
easat-3365	99	55	multiple	multiple	ADJ
easat-3365	99	56	times	time	NOUN
easat-3365	99	57	(	(	PUNCT
easat-3365	99	58	casidy&wymer	casidy&wymer	PROPN
easat-3365	99	59	,	,	PUNCT
easat-3365	99	60	2016	2016	NUM
easat-3365	99	61	)	)	PUNCT
easat-3365	99	62	.	.	PUNCT
easat-3365	100	1	chaudhuri	chaudhuri	PROPN
easat-3365	100	2	and	and	CCONJ
easat-3365	100	3	hoolbrook	hoolbrook	NOUN
easat-3365	100	4	(	(	PUNCT
easat-3365	100	5	2001	2001	NUM
easat-3365	100	6	)	)	PUNCT
easat-3365	100	7	explained	explain	VERB
easat-3365	100	8	that	that	SCONJ
easat-3365	100	9	loyalty	loyalty	NOUN
easat-3365	100	10	can	can	AUX
easat-3365	100	11	have	have	VERB
easat-3365	100	12	a	a	DET
easat-3365	100	13	behavioural	behavioural	ADJ
easat-3365	100	14	or	or	CCONJ
easat-3365	100	15	attitudinal	attitudinal	ADJ
easat-3365	100	16	nature	nature	NOUN
easat-3365	100	17	.	.	PUNCT
easat-3365	101	1	behavioural	behavioural	ADJ
easat-3365	101	2	loyalty	loyalty	NOUN
easat-3365	101	3	refers	refer	VERB
easat-3365	101	4	more	more	ADJ
easat-3365	101	5	to	to	ADP
easat-3365	101	6	the	the	DET
easat-3365	101	7	concept	concept	NOUN
easat-3365	101	8	of	of	ADP
easat-3365	101	9	transactional	transactional	ADJ
easat-3365	101	10	loyalty	loyalty	NOUN
easat-3365	101	11	,	,	PUNCT
easat-3365	101	12	as	as	SCONJ
easat-3365	101	13	it	it	PRON
easat-3365	101	14	occurs	occur	VERB
easat-3365	101	15	when	when	SCONJ
easat-3365	101	16	a	a	DET
easat-3365	101	17	customer	customer	NOUN
easat-3365	101	18	makes	make	VERB
easat-3365	101	19	repeated	repeat	VERB
easat-3365	101	20	purchases	purchase	NOUN
easat-3365	101	21	of	of	ADP
easat-3365	101	22	the	the	DET
easat-3365	101	23	same	same	ADJ
easat-3365	101	24	brand	brand	NOUN
easat-3365	101	25	or	or	CCONJ
easat-3365	101	26	product	product	NOUN
easat-3365	101	27	,	,	PUNCT
easat-3365	101	28	but	but	CCONJ
easat-3365	101	29	without	without	ADP
easat-3365	101	30	an	an	DET
easat-3365	101	31	emotional	emotional	ADJ
easat-3365	101	32	attachment	attachment	NOUN
easat-3365	101	33	.	.	PUNCT
easat-3365	102	1	in	in	ADP
easat-3365	102	2	this	this	DET
easat-3365	102	3	case	case	NOUN
easat-3365	102	4	,	,	PUNCT
easat-3365	102	5	the	the	DET
easat-3365	102	6	customer	customer	NOUN
easat-3365	102	7	might	might	AUX
easat-3365	102	8	have	have	AUX
easat-3365	102	9	faced	face	VERB
easat-3365	102	10	a	a	DET
easat-3365	102	11	lack	lack	NOUN
easat-3365	102	12	of	of	ADP
easat-3365	102	13	choice	choice	NOUN
easat-3365	102	14	or	or	CCONJ
easat-3365	102	15	impossibility	impossibility	NOUN
easat-3365	102	16	to	to	PART
easat-3365	102	17	choose	choose	VERB
easat-3365	102	18	a	a	DET
easat-3365	102	19	different	different	ADJ
easat-3365	102	20	brand	brand	NOUN
easat-3365	102	21	.	.	PUNCT
easat-3365	103	1	on	on	ADP
easat-3365	103	2	the	the	DET
easat-3365	103	3	other	other	ADJ
easat-3365	103	4	hand	hand	NOUN
easat-3365	103	5	,	,	PUNCT
easat-3365	103	6	attitudinal	attitudinal	ADJ
easat-3365	103	7	loyalty	loyalty	NOUN
easat-3365	103	8	is	be	AUX
easat-3365	103	9	characterised	characterise	VERB
easat-3365	103	10	by	by	ADP
easat-3365	103	11	a	a	DET
easat-3365	103	12	real	real	ADJ
easat-3365	103	13	preference	preference	NOUN
easat-3365	103	14	for	for	ADP
easat-3365	103	15	a	a	DET
easat-3365	103	16	product	product	NOUN
easat-3365	103	17	or	or	CCONJ
easat-3365	103	18	brand	brand	NOUN
easat-3365	103	19	that	that	PRON
easat-3365	103	20	may	may	AUX
easat-3365	103	21	or	or	CCONJ
easat-3365	103	22	may	may	AUX
easat-3365	103	23	not	not	PART
easat-3365	103	24	lead	lead	VERB
easat-3365	103	25	to	to	PART
easat-3365	103	26	repurchase	repurchase	VERB
easat-3365	103	27	.	.	PUNCT
easat-3365	104	1	as	as	SCONJ
easat-3365	104	2	this	this	DET
easat-3365	104	3	type	type	NOUN
easat-3365	104	4	of	of	ADP
easat-3365	104	5	loyalty	loyalty	NOUN
easat-3365	104	6	does	do	AUX
easat-3365	104	7	not	not	PART
easat-3365	104	8	necessarily	necessarily	ADV
easat-3365	104	9	lead	lead	VERB
easat-3365	104	10	to	to	ADP
easat-3365	104	11	purchasing	purchase	VERB
easat-3365	104	12	a	a	DET
easat-3365	104	13	product	product	NOUN
easat-3365	104	14	more	more	ADJ
easat-3365	104	15	times	time	NOUN
easat-3365	104	16	,	,	PUNCT
easat-3365	104	17	marketers	marketer	NOUN
easat-3365	104	18	have	have	AUX
easat-3365	104	19	developed	develop	VERB
easat-3365	104	20	the	the	DET
easat-3365	104	21	concept	concept	NOUN
easat-3365	104	22	of	of	ADP
easat-3365	104	23	“	"	PUNCT
easat-3365	104	24	advocacy	advocacy	NOUN
easat-3365	104	25	”	"	PUNCT
easat-3365	104	26	to	to	PART
easat-3365	104	27	describe	describe	VERB
easat-3365	104	28	a	a	DET
easat-3365	104	29	specific	specific	ADJ
easat-3365	104	30	situation	situation	NOUN
easat-3365	104	31	of	of	ADP
easat-3365	104	32	attachment	attachment	NOUN
easat-3365	104	33	to	to	ADP
easat-3365	104	34	a	a	DET
easat-3365	104	35	brand	brand	NOUN
easat-3365	104	36	that	that	PRON
easat-3365	104	37	leads	lead	VERB
easat-3365	104	38	to	to	ADP
easat-3365	104	39	word	word	NOUN
easat-3365	104	40	of	of	ADP
easat-3365	104	41	mouth	mouth	NOUN
easat-3365	104	42	instead	instead	ADV
easat-3365	104	43	of	of	ADP
easat-3365	104	44	repeated	repeat	VERB
easat-3365	104	45	purchase	purchase	NOUN
easat-3365	104	46	(	(	PUNCT
easat-3365	104	47	de	de	X
easat-3365	104	48	regt	regt	PROPN
easat-3365	104	49	et	et	PROPN
easat-3365	104	50	al	al	PROPN
easat-3365	104	51	.	.	PROPN
easat-3365	104	52	,	,	PUNCT
easat-3365	104	53	2021	2021	NUM
easat-3365	104	54	)	)	PUNCT
easat-3365	104	55	.	.	PUNCT
easat-3365	105	1	previous	previous	ADJ
easat-3365	105	2	research	research	NOUN
easat-3365	105	3	explained	explain	VERB
easat-3365	105	4	that	that	SCONJ
easat-3365	105	5	6240	6240	NUM
easat-3365	105	6	edelweiss	edelweiss	PROPN
easat-3365	105	7	applied	apply	VERB
easat-3365	105	8	science	science	NOUN
easat-3365	105	9	and	and	CCONJ
easat-3365	105	10	technology	technology	NOUN
easat-3365	105	11	issn	issn	PROPN
easat-3365	105	12	:	:	PUNCT
easat-3365	105	13	2576	2576	NUM
easat-3365	105	14	-	-	SYM
easat-3365	105	15	8484	8484	NUM
easat-3365	105	16	vol	vol	NOUN
easat-3365	105	17	.	.	PROPN
easat-3365	105	18	8	8	NUM
easat-3365	105	19	,	,	PUNCT
easat-3365	105	20	no	no	INTJ
easat-3365	105	21	.	.	NOUN
easat-3365	105	22	6	6	NUM
easat-3365	105	23	:	:	SYM
easat-3365	105	24	6236	6236	NUM
easat-3365	105	25	-	-	SYM
easat-3365	105	26	6250	6250	NUM
easat-3365	105	27	,	,	PUNCT
easat-3365	105	28	2024	2024	NUM
easat-3365	105	29	doi	doi	NOUN
easat-3365	105	30	:	:	PUNCT
easat-3365	105	31	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	105	32	©	©	ADP
easat-3365	105	33	2024	2024	NUM
easat-3365	105	34	by	by	ADP
easat-3365	105	35	the	the	DET
easat-3365	105	36	authors	author	NOUN
easat-3365	105	37	;	;	PUNCT
easat-3365	105	38	licensee	licensee	PROPN
easat-3365	105	39	learning	learn	VERB
easat-3365	105	40	gate	gate	NOUN
easat-3365	105	41	customers	customer	NOUN
easat-3365	105	42	who	who	PRON
easat-3365	105	43	are	be	AUX
easat-3365	105	44	considered	consider	VERB
easat-3365	105	45	loyal	loyal	ADJ
easat-3365	105	46	to	to	ADP
easat-3365	105	47	a	a	DET
easat-3365	105	48	brand	brand	NOUN
easat-3365	105	49	have	have	VERB
easat-3365	105	50	the	the	DET
easat-3365	105	51	willingness	willingness	NOUN
easat-3365	105	52	to	to	PART
easat-3365	105	53	endorse	endorse	VERB
easat-3365	105	54	and	and	CCONJ
easat-3365	105	55	recommend	recommend	VERB
easat-3365	105	56	the	the	DET
easat-3365	105	57	brand	brand	NOUN
easat-3365	105	58	to	to	ADP
easat-3365	105	59	their	their	PRON
easat-3365	105	60	friends	friend	NOUN
easat-3365	105	61	and	and	CCONJ
easat-3365	105	62	family	family	NOUN
easat-3365	105	63	(	(	PUNCT
easat-3365	105	64	kotler	kotler	PROPN
easat-3365	105	65	et	et	PROPN
easat-3365	105	66	al	al	PROPN
easat-3365	105	67	.	.	PROPN
easat-3365	105	68	,	,	PUNCT
easat-3365	105	69	2017).some	2017).some	NUM
easat-3365	105	70	authors	author	NOUN
easat-3365	105	71	have	have	AUX
easat-3365	105	72	focused	focus	VERB
easat-3365	105	73	on	on	ADP
easat-3365	105	74	analysing	analyse	VERB
easat-3365	105	75	loyalty	loyalty	NOUN
easat-3365	105	76	in	in	ADP
easat-3365	105	77	an	an	DET
easat-3365	105	78	omnichannel	omnichannel	NOUN
easat-3365	105	79	context	context	NOUN
easat-3365	105	80	.	.	PUNCT
easat-3365	106	1	by	by	ADP
easat-3365	106	2	focusing	focus	VERB
easat-3365	106	3	on	on	ADP
easat-3365	106	4	omnichannel	omnichannel	NOUN
easat-3365	106	5	loyalty	loyalty	NOUN
easat-3365	106	6	,	,	PUNCT
easat-3365	106	7	companies	company	NOUN
easat-3365	106	8	aim	aim	VERB
easat-3365	106	9	to	to	PART
easat-3365	106	10	maximise	maximise	VERB
easat-3365	106	11	customer	customer	NOUN
easat-3365	106	12	experience	experience	NOUN
easat-3365	106	13	across	across	ADP
easat-3365	106	14	all	all	DET
easat-3365	106	15	channels	channel	NOUN
easat-3365	106	16	throughout	throughout	ADP
easat-3365	106	17	the	the	DET
easat-3365	106	18	entire	entire	ADJ
easat-3365	106	19	customer	customer	NOUN
easat-3365	106	20	journey	journey	NOUN
easat-3365	106	21	.	.	PUNCT
easat-3365	107	1	in	in	ADP
easat-3365	107	2	particular	particular	ADJ
easat-3365	107	3	,	,	PUNCT
easat-3365	107	4	the	the	DET
easat-3365	107	5	omnichannel	omnichannel	NOUN
easat-3365	107	6	communication	communication	NOUN
easat-3365	107	7	is	be	AUX
easat-3365	107	8	delivered	deliver	VERB
easat-3365	107	9	at	at	ADP
easat-3365	107	10	the	the	DET
easat-3365	107	11	right	right	ADJ
easat-3365	107	12	time	time	NOUN
easat-3365	107	13	and	and	CCONJ
easat-3365	107	14	on	on	ADP
easat-3365	107	15	the	the	DET
easat-3365	107	16	right	right	ADJ
easat-3365	107	17	channel	channel	NOUN
easat-3365	107	18	for	for	ADP
easat-3365	107	19	each	each	DET
easat-3365	107	20	consumer	consumer	NOUN
easat-3365	107	21	(	(	PUNCT
easat-3365	107	22	hemsey	hemsey	ADJ
easat-3365	107	23	,	,	PUNCT
easat-3365	107	24	2012	2012	NUM
easat-3365	107	25	)	)	PUNCT
easat-3365	107	26	.	.	PUNCT
easat-3365	108	1	with	with	ADP
easat-3365	108	2	this	this	DET
easat-3365	108	3	new	new	ADJ
easat-3365	108	4	approach	approach	NOUN
easat-3365	108	5	to	to	ADP
easat-3365	108	6	loyalty	loyalty	NOUN
easat-3365	108	7	,	,	PUNCT
easat-3365	108	8	companies	company	NOUN
easat-3365	108	9	need	need	VERB
easat-3365	108	10	to	to	PART
easat-3365	108	11	structure	structure	VERB
easat-3365	108	12	a	a	DET
easat-3365	108	13	solid	solid	ADJ
easat-3365	108	14	omnichannel	omnichannel	NOUN
easat-3365	108	15	communication	communication	NOUN
easat-3365	108	16	strategy	strategy	NOUN
easat-3365	108	17	,	,	PUNCT
easat-3365	108	18	focusing	focus	VERB
easat-3365	108	19	on	on	ADP
easat-3365	108	20	the	the	DET
easat-3365	108	21	design	design	NOUN
easat-3365	108	22	and	and	CCONJ
easat-3365	108	23	management	management	NOUN
easat-3365	108	24	of	of	ADP
easat-3365	108	25	the	the	DET
easat-3365	108	26	different	different	ADJ
easat-3365	108	27	touchpoints	touchpoint	NOUN
easat-3365	108	28	that	that	PRON
easat-3365	108	29	the	the	DET
easat-3365	108	30	customer	customer	NOUN
easat-3365	108	31	will	will	AUX
easat-3365	108	32	interact	interact	VERB
easat-3365	108	33	with	with	ADP
easat-3365	108	34	,	,	PUNCT
easat-3365	108	35	to	to	PART
easat-3365	108	36	make	make	VERB
easat-3365	108	37	sure	sure	ADJ
easat-3365	108	38	they	they	PRON
easat-3365	108	39	can	can	AUX
easat-3365	108	40	build	build	VERB
easat-3365	108	41	the	the	DET
easat-3365	108	42	foundations	foundation	NOUN
easat-3365	108	43	for	for	ADP
easat-3365	108	44	customer	customer	NOUN
easat-3365	108	45	loyalty	loyalty	NOUN
easat-3365	108	46	since	since	SCONJ
easat-3365	108	47	the	the	DET
easat-3365	108	48	first	first	ADJ
easat-3365	108	49	interactions	interaction	NOUN
easat-3365	108	50	between	between	ADP
easat-3365	108	51	brand	brand	NOUN
easat-3365	108	52	and	and	CCONJ
easat-3365	108	53	consumers	consumer	NOUN
easat-3365	108	54	(	(	PUNCT
easat-3365	108	55	homburg	homburg	PROPN
easat-3365	108	56	et	et	PROPN
easat-3365	108	57	.	.	PUNCT
easat-3365	109	1	al	al	PROPN
easat-3365	109	2	,	,	PUNCT
easat-3365	109	3	2015	2015	NUM
easat-3365	109	4	;	;	PUNCT
easat-3365	109	5	ziliani&leva	ziliani&leva	PROPN
easat-3365	109	6	,	,	PUNCT
easat-3365	109	7	2020	2020	NUM
easat-3365	109	8	)	)	PUNCT
easat-3365	109	9	.	.	PUNCT
easat-3365	110	1	2.3	2.3	NUM
easat-3365	110	2	.	.	PUNCT
easat-3365	111	1	online	online	ADV
easat-3365	111	2	and	and	CCONJ
easat-3365	111	3	in	in	ADP
easat-3365	111	4	-	-	PUNCT
easat-3365	111	5	store	store	NOUN
easat-3365	111	6	integration	integration	NOUN
easat-3365	111	7	the	the	DET
easat-3365	111	8	online	online	ADJ
easat-3365	111	9	environment	environment	NOUN
easat-3365	111	10	is	be	AUX
easat-3365	111	11	found	find	VERB
easat-3365	111	12	to	to	PART
easat-3365	111	13	be	be	AUX
easat-3365	111	14	more	more	ADV
easat-3365	111	15	attractive	attractive	ADJ
easat-3365	111	16	as	as	SCONJ
easat-3365	111	17	it	it	PRON
easat-3365	111	18	presents	present	VERB
easat-3365	111	19	more	more	ADJ
easat-3365	111	20	opportunities	opportunity	NOUN
easat-3365	111	21	to	to	PART
easat-3365	111	22	exploit	exploit	VERB
easat-3365	111	23	by	by	ADP
easat-3365	111	24	marketers	marketer	NOUN
easat-3365	111	25	(	(	PUNCT
easat-3365	111	26	shankar	shankar	PROPN
easat-3365	111	27	et	et	PROPN
easat-3365	111	28	al	al	PROPN
easat-3365	111	29	.	.	PROPN
easat-3365	111	30	,	,	PUNCT
easat-3365	111	31	2003	2003	NUM
easat-3365	111	32	)	)	PUNCT
easat-3365	111	33	.	.	PUNCT
easat-3365	112	1	it	it	PRON
easat-3365	112	2	offers	offer	VERB
easat-3365	112	3	opportunities	opportunity	NOUN
easat-3365	112	4	for	for	ADP
easat-3365	112	5	interactive	interactive	ADJ
easat-3365	112	6	and	and	CCONJ
easat-3365	112	7	personalised	personalised	ADJ
easat-3365	112	8	marketing	marketing	NOUN
easat-3365	112	9	tools	tool	NOUN
easat-3365	112	10	that	that	PRON
easat-3365	112	11	can	can	AUX
easat-3365	112	12	positively	positively	ADV
easat-3365	112	13	influence	influence	VERB
easat-3365	112	14	customer	customer	NOUN
easat-3365	112	15	satisfaction	satisfaction	NOUN
easat-3365	112	16	.	.	PUNCT
easat-3365	113	1	consumers	consumer	NOUN
easat-3365	113	2	who	who	PRON
easat-3365	113	3	conduct	conduct	VERB
easat-3365	113	4	transactions	transaction	NOUN
easat-3365	113	5	and	and	CCONJ
easat-3365	113	6	shop	shop	NOUN
easat-3365	113	7	online	online	ADV
easat-3365	113	8	,	,	PUNCT
easat-3365	113	9	can	can	AUX
easat-3365	113	10	with	with	ADP
easat-3365	113	11	ease	ease	NOUN
easat-3365	113	12	compare	compare	VERB
easat-3365	113	13	different	different	ADJ
easat-3365	113	14	alternatives	alternative	NOUN
easat-3365	113	15	and	and	CCONJ
easat-3365	113	16	available	available	ADJ
easat-3365	113	17	offers	offer	NOUN
easat-3365	113	18	,	,	PUNCT
easat-3365	113	19	which	which	PRON
easat-3365	113	20	increases	increase	VERB
easat-3365	113	21	the	the	DET
easat-3365	113	22	competition	competition	NOUN
easat-3365	113	23	level	level	NOUN
easat-3365	113	24	between	between	ADP
easat-3365	113	25	businesses	business	NOUN
easat-3365	113	26	(	(	PUNCT
easat-3365	113	27	shankar	shankar	PROPN
easat-3365	113	28	et	et	PROPN
easat-3365	113	29	al	al	PROPN
easat-3365	113	30	.	.	PROPN
easat-3365	113	31	,	,	PUNCT
easat-3365	113	32	2003	2003	NUM
easat-3365	113	33	)	)	PUNCT
easat-3365	113	34	.	.	PUNCT
easat-3365	114	1	in	in	ADP
easat-3365	114	2	-	-	PUNCT
easat-3365	114	3	store	store	NOUN
easat-3365	114	4	integration	integration	NOUN
easat-3365	114	5	refers	refer	VERB
easat-3365	114	6	to	to	ADP
easat-3365	114	7	the	the	DET
easat-3365	114	8	convergence	convergence	NOUN
easat-3365	114	9	of	of	ADP
easat-3365	114	10	physical	physical	ADJ
easat-3365	114	11	retail	retail	ADJ
easat-3365	114	12	spaces	space	NOUN
easat-3365	114	13	with	with	ADP
easat-3365	114	14	digital	digital	ADJ
easat-3365	114	15	technologies	technology	NOUN
easat-3365	114	16	to	to	PART
easat-3365	114	17	enhance	enhance	VERB
easat-3365	114	18	the	the	DET
easat-3365	114	19	overall	overall	ADJ
easat-3365	114	20	shopping	shopping	NOUN
easat-3365	114	21	experience	experience	NOUN
easat-3365	114	22	for	for	ADP
easat-3365	114	23	customers	customer	NOUN
easat-3365	114	24	.	.	PUNCT
easat-3365	115	1	it	it	PRON
easat-3365	115	2	involves	involve	VERB
easat-3365	115	3	the	the	DET
easat-3365	115	4	integration	integration	NOUN
easat-3365	115	5	of	of	ADP
easat-3365	115	6	technologies	technology	NOUN
easat-3365	115	7	like	like	ADP
easat-3365	115	8	mobile	mobile	ADJ
easat-3365	115	9	apps	app	NOUN
easat-3365	115	10	,	,	PUNCT
easat-3365	115	11	rfid	rfid	NOUN
easat-3365	115	12	tags	tag	NOUN
easat-3365	115	13	,	,	PUNCT
easat-3365	115	14	and	and	CCONJ
easat-3365	115	15	interactive	interactive	ADJ
easat-3365	115	16	displays	display	NOUN
easat-3365	115	17	within	within	ADP
easat-3365	115	18	brick	brick	NOUN
easat-3365	115	19	-	-	PUNCT
easat-3365	115	20	and	and	CCONJ
easat-3365	115	21	-	-	PUNCT
easat-3365	115	22	mortar	mortar	NOUN
easat-3365	115	23	stores	store	NOUN
easat-3365	115	24	to	to	PART
easat-3365	115	25	streamline	streamline	VERB
easat-3365	115	26	operations	operation	NOUN
easat-3365	115	27	,	,	PUNCT
easat-3365	115	28	personalize	personalize	VERB
easat-3365	115	29	customer	customer	NOUN
easat-3365	115	30	interactions	interaction	NOUN
easat-3365	115	31	,	,	PUNCT
easat-3365	115	32	and	and	CCONJ
easat-3365	115	33	bridge	bridge	VERB
easat-3365	115	34	the	the	DET
easat-3365	115	35	gap	gap	NOUN
easat-3365	115	36	between	between	ADP
easat-3365	115	37	offline	offline	ADJ
easat-3365	115	38	and	and	CCONJ
easat-3365	115	39	online	online	ADJ
easat-3365	115	40	shopping	shopping	NOUN
easat-3365	115	41	channels.by	channels.by	PROPN
easat-3365	115	42	some	some	DET
easat-3365	115	43	standards	standard	NOUN
easat-3365	115	44	,	,	PUNCT
easat-3365	115	45	the	the	DET
easat-3365	115	46	online	online	ADJ
easat-3365	115	47	channel	channel	NOUN
easat-3365	115	48	is	be	AUX
easat-3365	115	49	seen	see	VERB
easat-3365	115	50	as	as	ADP
easat-3365	115	51	a	a	DET
easat-3365	115	52	riskier	risky	ADJ
easat-3365	115	53	medium	medium	NOUN
easat-3365	115	54	to	to	PART
easat-3365	115	55	pursue	pursue	VERB
easat-3365	115	56	than	than	ADP
easat-3365	115	57	the	the	DET
easat-3365	115	58	offline	offline	NOUN
easat-3365	115	59	,	,	PUNCT
easat-3365	115	60	and	and	CCONJ
easat-3365	115	61	simultaneously	simultaneously	ADV
easat-3365	115	62	harder	hard	ADV
easat-3365	115	63	to	to	PART
easat-3365	115	64	manage	manage	VERB
easat-3365	115	65	and	and	CCONJ
easat-3365	115	66	maintain	maintain	VERB
easat-3365	115	67	customers	customer	NOUN
easat-3365	115	68	.	.	PUNCT
easat-3365	116	1	it	it	PRON
easat-3365	116	2	has	have	AUX
easat-3365	116	3	been	be	AUX
easat-3365	116	4	shown	show	VERB
easat-3365	116	5	that	that	SCONJ
easat-3365	116	6	online	online	ADJ
easat-3365	116	7	channels	channel	NOUN
easat-3365	116	8	tend	tend	VERB
easat-3365	116	9	to	to	PART
easat-3365	116	10	suit	suit	VERB
easat-3365	116	11	shoppers	shopper	NOUN
easat-3365	116	12	who	who	PRON
easat-3365	116	13	are	be	AUX
easat-3365	116	14	price	price	NOUN
easat-3365	116	15	concerned	concern	VERB
easat-3365	116	16	and	and	CCONJ
easat-3365	116	17	prefer	prefer	VERB
easat-3365	116	18	to	to	PART
easat-3365	116	19	search	search	VERB
easat-3365	116	20	for	for	ADP
easat-3365	116	21	more	more	ADJ
easat-3365	116	22	information	information	NOUN
easat-3365	116	23	to	to	PART
easat-3365	116	24	compare	compare	VERB
easat-3365	116	25	the	the	DET
easat-3365	116	26	different	different	ADJ
easat-3365	116	27	offers	offer	NOUN
easat-3365	116	28	(	(	PUNCT
easat-3365	116	29	van	van	PROPN
easat-3365	116	30	baal	baal	PROPN
easat-3365	116	31	&	&	CCONJ
easat-3365	116	32	dach	dach	PROPN
easat-3365	116	33	,	,	PUNCT
easat-3365	116	34	2005	2005	NUM
easat-3365	116	35	)	)	PUNCT
easat-3365	116	36	.	.	PUNCT
easat-3365	117	1	whereas	whereas	ADV
easat-3365	117	2	,	,	PUNCT
easat-3365	117	3	shankar	shankar	PROPN
easat-3365	117	4	et	et	PROPN
easat-3365	117	5	al	al	PROPN
easat-3365	117	6	.	.	PROPN
easat-3365	117	7	,	,	PUNCT
easat-3365	117	8	(	(	PUNCT
easat-3365	117	9	2003	2003	NUM
easat-3365	117	10	)	)	PUNCT
easat-3365	117	11	,	,	PUNCT
easat-3365	117	12	states	state	VERB
easat-3365	117	13	that	that	SCONJ
easat-3365	117	14	customers	customer	NOUN
easat-3365	117	15	tend	tend	VERB
easat-3365	117	16	to	to	PART
easat-3365	117	17	be	be	AUX
easat-3365	117	18	less	less	ADV
easat-3365	117	19	sensitive	sensitive	ADJ
easat-3365	117	20	to	to	ADP
easat-3365	117	21	price	price	NOUN
easat-3365	117	22	in	in	ADP
easat-3365	117	23	the	the	DET
easat-3365	117	24	online	online	ADJ
easat-3365	117	25	environment	environment	NOUN
easat-3365	117	26	,	,	PUNCT
easat-3365	117	27	and	and	CCONJ
easat-3365	117	28	brand	brand	NOUN
easat-3365	117	29	names	name	NOUN
easat-3365	117	30	have	have	VERB
easat-3365	117	31	potential	potential	NOUN
easat-3365	117	32	to	to	PART
easat-3365	117	33	strike	strike	VERB
easat-3365	117	34	a	a	DET
easat-3365	117	35	higher	high	ADJ
easat-3365	117	36	effect	effect	NOUN
easat-3365	117	37	online	online	ADV
easat-3365	117	38	rather	rather	ADV
easat-3365	117	39	than	than	ADP
easat-3365	117	40	offline	offline	ADJ
easat-3365	117	41	.	.	PUNCT
easat-3365	118	1	however	however	ADV
easat-3365	118	2	,	,	PUNCT
easat-3365	118	3	increased	increase	VERB
easat-3365	118	4	online	online	ADJ
easat-3365	118	5	satisfaction	satisfaction	NOUN
easat-3365	118	6	does	do	AUX
easat-3365	118	7	not	not	PART
easat-3365	118	8	necessarily	necessarily	ADV
easat-3365	118	9	generate	generate	VERB
easat-3365	118	10	loyalty	loyalty	NOUN
easat-3365	118	11	in	in	ADP
easat-3365	118	12	the	the	DET
easat-3365	118	13	same	same	ADJ
easat-3365	118	14	means	mean	NOUN
easat-3365	118	15	as	as	ADP
easat-3365	118	16	in	in	ADP
easat-3365	118	17	the	the	DET
easat-3365	118	18	offline	offline	ADJ
easat-3365	118	19	channel	channel	NOUN
easat-3365	118	20	.	.	PUNCT
easat-3365	119	1	according	accord	VERB
easat-3365	119	2	to	to	ADP
easat-3365	119	3	brynjolfsson	brynjolfsson	PROPN
easat-3365	119	4	et	et	PROPN
easat-3365	119	5	al	al	PROPN
easat-3365	119	6	.	.	PROPN
easat-3365	120	1	(	(	PUNCT
easat-3365	120	2	2013	2013	NUM
easat-3365	120	3	)	)	PUNCT
easat-3365	120	4	,	,	PUNCT
easat-3365	120	5	this	this	PRON
easat-3365	120	6	is	be	AUX
easat-3365	120	7	because	because	SCONJ
easat-3365	120	8	of	of	ADP
easat-3365	120	9	the	the	DET
easat-3365	120	10	instant	instant	ADJ
easat-3365	120	11	gratification	gratification	NOUN
easat-3365	120	12	,	,	PUNCT
easat-3365	120	13	trust	trust	NOUN
easat-3365	120	14	and	and	CCONJ
easat-3365	120	15	service	service	NOUN
easat-3365	120	16	which	which	PRON
easat-3365	120	17	consumers	consumer	NOUN
easat-3365	120	18	experience	experience	VERB
easat-3365	120	19	when	when	SCONJ
easat-3365	120	20	shopping	shop	VERB
easat-3365	120	21	in	in	ADP
easat-3365	120	22	physical	physical	ADJ
easat-3365	120	23	stores	store	NOUN
easat-3365	120	24	.	.	PUNCT
easat-3365	121	1	from	from	ADP
easat-3365	121	2	the	the	DET
easat-3365	121	3	producer	producer	NOUN
easat-3365	121	4	’s	’s	PART
easat-3365	121	5	point	point	NOUN
easat-3365	121	6	of	of	ADP
easat-3365	121	7	view	view	NOUN
easat-3365	121	8	,	,	PUNCT
easat-3365	121	9	the	the	DET
easat-3365	121	10	online	online	ADJ
easat-3365	121	11	channel	channel	NOUN
easat-3365	121	12	may	may	AUX
easat-3365	121	13	present	present	VERB
easat-3365	121	14	a	a	DET
easat-3365	121	15	more	more	ADV
easat-3365	121	16	difficult	difficult	ADJ
easat-3365	121	17	circumstance	circumstance	NOUN
easat-3365	121	18	to	to	PART
easat-3365	121	19	manage	manage	VERB
easat-3365	121	20	and	and	CCONJ
easat-3365	121	21	retain	retain	VERB
easat-3365	121	22	customers	customer	NOUN
easat-3365	121	23	(	(	PUNCT
easat-3365	121	24	shankar	shankar	PROPN
easat-3365	121	25	et	et	PROPN
easat-3365	121	26	al	al	PROPN
easat-3365	121	27	.	.	PROPN
easat-3365	121	28	,	,	PUNCT
easat-3365	121	29	2003	2003	NUM
easat-3365	121	30	)	)	PUNCT
easat-3365	121	31	.	.	PUNCT
easat-3365	122	1	the	the	DET
easat-3365	122	2	physical	physical	ADJ
easat-3365	122	3	store	store	NOUN
easat-3365	122	4	presents	present	VERB
easat-3365	122	5	other	other	ADJ
easat-3365	122	6	challenges	challenge	NOUN
easat-3365	122	7	as	as	SCONJ
easat-3365	122	8	it	it	PRON
easat-3365	122	9	requires	require	VERB
easat-3365	122	10	crucial	crucial	ADJ
easat-3365	122	11	location	location	NOUN
easat-3365	122	12	and	and	CCONJ
easat-3365	122	13	store	store	NOUN
easat-3365	122	14	-	-	PUNCT
easat-3365	122	15	design	design	NOUN
easat-3365	122	16	decisions	decision	NOUN
easat-3365	122	17	to	to	PART
easat-3365	122	18	be	be	AUX
easat-3365	122	19	made	make	VERB
easat-3365	122	20	(	(	PUNCT
easat-3365	122	21	bell	bell	NOUN
easat-3365	122	22	et	et	PROPN
easat-3365	122	23	al	al	PROPN
easat-3365	122	24	.	.	PROPN
easat-3365	122	25	,	,	PUNCT
easat-3365	122	26	2014	2014	NUM
easat-3365	122	27	)	)	PUNCT
easat-3365	122	28	.	.	PUNCT
easat-3365	123	1	additionally	additionally	ADV
easat-3365	123	2	,	,	PUNCT
easat-3365	123	3	stores	store	NOUN
easat-3365	123	4	have	have	VERB
easat-3365	123	5	to	to	PART
easat-3365	123	6	be	be	AUX
easat-3365	123	7	readily	readily	ADV
easat-3365	123	8	accessible	accessible	ADJ
easat-3365	123	9	to	to	ADP
easat-3365	123	10	consumers	consumer	NOUN
easat-3365	123	11	across	across	ADP
easat-3365	123	12	a	a	DET
easat-3365	123	13	16	16	NUM
easat-3365	123	14	respective	respective	ADJ
easat-3365	123	15	region	region	NOUN
easat-3365	123	16	and	and	CCONJ
easat-3365	123	17	large	large	ADJ
easat-3365	123	18	enough	enough	ADV
easat-3365	123	19	to	to	PART
easat-3365	123	20	hold	hold	VERB
easat-3365	123	21	inventory	inventory	NOUN
easat-3365	123	22	and	and	CCONJ
easat-3365	123	23	meet	meet	VERB
easat-3365	123	24	local	local	ADJ
easat-3365	123	25	demand	demand	NOUN
easat-3365	123	26	(	(	PUNCT
easat-3365	123	27	bell	bell	NOUN
easat-3365	123	28	et	et	PROPN
easat-3365	123	29	al	al	PROPN
easat-3365	123	30	.	.	PROPN
easat-3365	123	31	,	,	PUNCT
easat-3365	123	32	2014	2014	NUM
easat-3365	123	33	)	)	PUNCT
easat-3365	123	34	2.4	2.4	NUM
easat-3365	123	35	.	.	PUNCT
easat-3365	124	1	in	in	ADP
easat-3365	124	2	-	-	PUNCT
easat-3365	124	3	store	store	NOUN
easat-3365	124	4	pickup	pickup	NOUN
easat-3365	124	5	offering	offer	VERB
easat-3365	124	6	in	in	ADP
easat-3365	124	7	-	-	PUNCT
easat-3365	124	8	store	store	NOUN
easat-3365	124	9	pick	pick	NOUN
easat-3365	124	10	up	up	ADP
easat-3365	124	11	is	be	AUX
easat-3365	124	12	a	a	DET
easat-3365	124	13	strategic	strategic	ADJ
easat-3365	124	14	initiative	initiative	NOUN
easat-3365	124	15	for	for	SCONJ
easat-3365	124	16	retailers	retailer	NOUN
easat-3365	124	17	to	to	PART
easat-3365	124	18	optimize	optimize	VERB
easat-3365	124	19	their	their	PRON
easat-3365	124	20	omnichannel	omnichannel	NOUN
easat-3365	124	21	capabilities	capability	NOUN
easat-3365	124	22	and	and	CCONJ
easat-3365	124	23	provide	provide	VERB
easat-3365	124	24	customers	customer	NOUN
easat-3365	124	25	with	with	ADP
easat-3365	124	26	a	a	DET
easat-3365	124	27	seamless	seamless	ADJ
easat-3365	124	28	shopping	shopping	NOUN
easat-3365	124	29	experience	experience	NOUN
easat-3365	124	30	.	.	PUNCT
easat-3365	125	1	by	by	ADP
easat-3365	125	2	integrating	integrate	VERB
easat-3365	125	3	online	online	ADJ
easat-3365	125	4	and	and	CCONJ
easat-3365	125	5	offline	offline	ADJ
easat-3365	125	6	channels	channel	NOUN
easat-3365	125	7	,	,	PUNCT
easat-3365	125	8	businesses	business	NOUN
easat-3365	125	9	can	can	AUX
easat-3365	125	10	meet	meet	VERB
easat-3365	125	11	the	the	DET
easat-3365	125	12	demands	demand	NOUN
easat-3365	125	13	of	of	ADP
easat-3365	125	14	modern	modern	ADJ
easat-3365	125	15	consumers	consumer	NOUN
easat-3365	125	16	for	for	ADP
easat-3365	125	17	convenience	convenience	NOUN
easat-3365	125	18	,	,	PUNCT
easat-3365	125	19	speed	speed	NOUN
easat-3365	125	20	,	,	PUNCT
easat-3365	125	21	and	and	CCONJ
easat-3365	125	22	flexibility	flexibility	NOUN
easat-3365	125	23	,	,	PUNCT
easat-3365	125	24	ultimately	ultimately	ADV
easat-3365	125	25	driving	drive	VERB
easat-3365	125	26	sales	sale	NOUN
easat-3365	125	27	and	and	CCONJ
easat-3365	125	28	fostering	foster	VERB
easat-3365	125	29	customer	customer	NOUN
easat-3365	125	30	loyalty	loyalty	NOUN
easat-3365	125	31	.	.	PUNCT
easat-3365	126	1	many	many	ADJ
easat-3365	126	2	studies	study	NOUN
easat-3365	126	3	agree	agree	VERB
easat-3365	126	4	that	that	SCONJ
easat-3365	126	5	the	the	DET
easat-3365	126	6	physical	physical	PROPN
easat-3365	126	7	stores	store	NOUN
easat-3365	126	8	act	act	VERB
easat-3365	126	9	as	as	ADP
easat-3365	126	10	an	an	DET
easat-3365	126	11	experience	experience	NOUN
easat-3365	126	12	factory	factory	NOUN
easat-3365	126	13	for	for	ADP
easat-3365	126	14	consumers	consumer	NOUN
easat-3365	126	15	(	(	PUNCT
easat-3365	126	16	peck	peck	VERB
easat-3365	126	17	and	and	CCONJ
easat-3365	126	18	childers	childer	NOUN
easat-3365	126	19	,	,	PUNCT
easat-3365	126	20	2003	2003	NUM
easat-3365	126	21	;	;	PUNCT
easat-3365	126	22	gentile	gentile	NOUN
easat-3365	126	23	et	et	PROPN
easat-3365	126	24	al	al	PROPN
easat-3365	126	25	.	.	PROPN
easat-3365	126	26	,2007	,2007	PROPN
easat-3365	126	27	;	;	PUNCT
easat-3365	126	28	borghini	borghini	PROPN
easat-3365	126	29	et	et	PROPN
easat-3365	126	30	al	al	PROPN
easat-3365	126	31	.	.	PROPN
easat-3365	126	32	,	,	PUNCT
easat-3365	126	33	2009	2009	NUM
easat-3365	126	34	;	;	PUNCT
easat-3365	126	35	verhoef	verhoef	NOUN
easat-3365	126	36	et	et	PROPN
easat-3365	126	37	al	al	PROPN
easat-3365	126	38	.	.	PROPN
easat-3365	126	39	,	,	PUNCT
easat-3365	126	40	2009	2009	NUM
easat-3365	126	41	;	;	PUNCT
easat-3365	126	42	dolbec	dolbec	NOUN
easat-3365	126	43	and	and	CCONJ
easat-3365	126	44	chebat	chebat	NOUN
easat-3365	126	45	,	,	PUNCT
easat-3365	126	46	2013	2013	NUM
easat-3365	126	47	;	;	PUNCT
easat-3365	126	48	bustamante	bustamante	PROPN
easat-3365	126	49	et	et	PROPN
easat-3365	126	50	al	al	PROPN
easat-3365	126	51	.	.	PROPN
easat-3365	126	52	,	,	PUNCT
easat-3365	126	53	2017	2017	NUM
easat-3365	126	54	;	;	PUNCT
easat-3365	126	55	levy	levy	NOUN
easat-3365	126	56	et	et	PROPN
easat-3365	126	57	al	al	PROPN
easat-3365	126	58	.	.	PROPN
easat-3365	126	59	,	,	PUNCT
easat-3365	126	60	2018	2018	NUM
easat-3365	126	61	)	)	PUNCT
easat-3365	126	62	.	.	PUNCT
easat-3365	127	1	in	in	ADP
easat-3365	127	2	-	-	PUNCT
easat-3365	127	3	store	store	NOUN
easat-3365	127	4	experience	experience	NOUN
easat-3365	127	5	allows	allow	VERB
easat-3365	127	6	retailers	retailer	NOUN
easat-3365	127	7	to	to	PART
easat-3365	127	8	express	express	VERB
easat-3365	127	9	their	their	PRON
easat-3365	127	10	vision	vision	NOUN
easat-3365	127	11	,	,	PUNCT
easat-3365	127	12	values	value	NOUN
easat-3365	127	13	,	,	PUNCT
easat-3365	127	14	and	and	CCONJ
easat-3365	127	15	points	point	NOUN
easat-3365	127	16	of	of	ADP
easat-3365	127	17	view	view	NOUN
easat-3365	127	18	to	to	ADP
easat-3365	127	19	their	their	PRON
easat-3365	127	20	consumers	consumer	NOUN
easat-3365	127	21	.	.	PUNCT
easat-3365	128	1	grewal	grewal	PROPN
easat-3365	128	2	et	et	PROPN
easat-3365	128	3	al	al	PROPN
easat-3365	128	4	.	.	PROPN
easat-3365	129	1	(	(	PUNCT
easat-3365	129	2	2009	2009	NUM
easat-3365	129	3	)	)	PUNCT
easat-3365	129	4	argue	argue	VERB
easat-3365	129	5	that	that	SCONJ
easat-3365	129	6	an	an	DET
easat-3365	129	7	experience	experience	NOUN
easat-3365	129	8	is	be	AUX
easat-3365	129	9	evoked	evoke	VERB
easat-3365	129	10	at	at	ADP
easat-3365	129	11	every	every	DET
easat-3365	129	12	point	point	NOUN
easat-3365	129	13	of	of	ADP
easat-3365	129	14	contact	contact	NOUN
easat-3365	129	15	at	at	ADP
easat-3365	129	16	which	which	PRON
easat-3365	129	17	the	the	DET
easat-3365	129	18	consumer	consumer	NOUN
easat-3365	129	19	interacts	interact	VERB
easat-3365	129	20	with	with	ADP
easat-3365	129	21	the	the	DET
easat-3365	129	22	retailer	retailer	NOUN
easat-3365	129	23	and	and	CCONJ
easat-3365	129	24	that	that	SCONJ
easat-3365	129	25	physical	physical	ADJ
easat-3365	129	26	stores	store	NOUN
easat-3365	129	27	are	be	AUX
easat-3365	129	28	the	the	DET
easat-3365	129	29	key	key	ADJ
easat-3365	129	30	contact	contact	NOUN
easat-3365	129	31	points	point	NOUN
easat-3365	129	32	.	.	PUNCT
easat-3365	130	1	it	it	PRON
easat-3365	130	2	is	be	AUX
easat-3365	130	3	in	in	ADP
easat-3365	130	4	the	the	DET
easat-3365	130	5	physical	physical	ADJ
easat-3365	130	6	stores	store	NOUN
easat-3365	130	7	that	that	PRON
easat-3365	130	8	consumers	consumer	NOUN
easat-3365	130	9	touch	touch	VERB
easat-3365	130	10	,	,	PUNCT
easat-3365	130	11	feel	feel	VERB
easat-3365	130	12	,	,	PUNCT
easat-3365	130	13	smell	smell	NOUN
easat-3365	130	14	,	,	PUNCT
easat-3365	130	15	taste	taste	NOUN
easat-3365	130	16	,	,	PUNCT
easat-3365	130	17	inspect	inspect	VERB
easat-3365	130	18	,	,	PUNCT
easat-3365	130	19	test	test	NOUN
easat-3365	130	20	and	and	CCONJ
easat-3365	130	21	try	try	VERB
easat-3365	130	22	the	the	DET
easat-3365	130	23	products	product	NOUN
easat-3365	130	24	and	and	CCONJ
easat-3365	130	25	hence	hence	ADV
easat-3365	130	26	can	can	AUX
easat-3365	130	27	be	be	AUX
easat-3365	130	28	argued	argue	VERB
easat-3365	130	29	that	that	SCONJ
easat-3365	130	30	physical	physical	ADJ
easat-3365	130	31	stores	store	NOUN
easat-3365	130	32	are	be	AUX
easat-3365	130	33	environment	environment	NOUN
easat-3365	130	34	where	where	SCONJ
easat-3365	130	35	an	an	DET
easat-3365	130	36	experience	experience	NOUN
easat-3365	130	37	is	be	AUX
easat-3365	130	38	lived	live	VERB
easat-3365	130	39	by	by	ADP
easat-3365	130	40	the	the	DET
easat-3365	130	41	customer	customer	NOUN
easat-3365	130	42	(	(	PUNCT
easat-3365	130	43	gentile	gentile	NOUN
easat-3365	130	44	et	et	PROPN
easat-3365	130	45	al	al	PROPN
easat-3365	130	46	.	.	PROPN
easat-3365	130	47	,2007	,2007	PROPN
easat-3365	130	48	;	;	PUNCT
easat-3365	131	1	bustamante	bustamante	PROPN
easat-3365	131	2	et	et	PROPN
easat-3365	131	3	al	al	PROPN
easat-3365	131	4	.	.	PROPN
easat-3365	131	5	,2016	,2016	PUNCT
easat-3365	131	6	)	)	PUNCT
easat-3365	131	7	.	.	PUNCT
easat-3365	132	1	in	in	ADP
easat-3365	132	2	-	-	PUNCT
easat-3365	132	3	store	store	NOUN
easat-3365	132	4	pick	pick	NOUN
easat-3365	132	5	up	up	ADP
easat-3365	132	6	,	,	PUNCT
easat-3365	132	7	also	also	ADV
easat-3365	132	8	known	know	VERB
easat-3365	132	9	as	as	ADP
easat-3365	132	10	click	click	NOUN
easat-3365	132	11	-	-	PUNCT
easat-3365	132	12	and	and	CCONJ
easat-3365	132	13	-	-	PUNCT
easat-3365	132	14	collect	collect	VERB
easat-3365	132	15	or	or	CCONJ
easat-3365	132	16	buy	buy	VERB
easat-3365	132	17	online	online	ADV
easat-3365	132	18	,	,	PUNCT
easat-3365	132	19	pick	pick	VERB
easat-3365	132	20	up	up	ADP
easat-3365	132	21	in	in	ADP
easat-3365	132	22	-	-	PUNCT
easat-3365	132	23	store	store	NOUN
easat-3365	132	24	(	(	PUNCT
easat-3365	132	25	bopis	bopi	VERB
easat-3365	132	26	)	)	PUNCT
easat-3365	132	27	,	,	PUNCT
easat-3365	132	28	is	be	AUX
easat-3365	132	29	a	a	DET
easat-3365	132	30	retail	retail	ADJ
easat-3365	132	31	service	service	NOUN
easat-3365	132	32	that	that	PRON
easat-3365	132	33	allows	allow	VERB
easat-3365	132	34	customers	customer	NOUN
easat-3365	132	35	to	to	PART
easat-3365	132	36	purchase	purchase	VERB
easat-3365	132	37	items	item	NOUN
easat-3365	132	38	online	online	ADV
easat-3365	132	39	and	and	CCONJ
easat-3365	132	40	then	then	ADV
easat-3365	132	41	pick	pick	VERB
easat-3365	132	42	them	they	PRON
easat-3365	132	43	up	up	ADP
easat-3365	132	44	at	at	ADP
easat-3365	132	45	a	a	DET
easat-3365	132	46	physical	physical	ADJ
easat-3365	132	47	store	store	NOUN
easat-3365	132	48	location	location	NOUN
easat-3365	132	49	.	.	PUNCT
easat-3365	133	1	it	it	PRON
easat-3365	133	2	offers	offer	VERB
easat-3365	133	3	consumers	consumer	NOUN
easat-3365	133	4	the	the	DET
easat-3365	133	5	convenience	convenience	NOUN
easat-3365	133	6	of	of	ADP
easat-3365	133	7	shopping	shopping	NOUN
easat-3365	133	8	online	online	ADV
easat-3365	133	9	while	while	SCONJ
easat-3365	133	10	still	still	ADV
easat-3365	133	11	having	have	VERB
easat-3365	133	12	the	the	DET
easat-3365	133	13	option	option	NOUN
easat-3365	133	14	to	to	PART
easat-3365	133	15	receive	receive	VERB
easat-3365	133	16	their	their	PRON
easat-3365	133	17	purchases	purchase	NOUN
easat-3365	133	18	quickly	quickly	ADV
easat-3365	133	19	and	and	CCONJ
easat-3365	133	20	avoid	avoid	VERB
easat-3365	133	21	shipping	shipping	NOUN
easat-3365	133	22	fees	fee	NOUN
easat-3365	133	23	.	.	PUNCT
easat-3365	134	1	in	in	ADP
easat-3365	134	2	-	-	PUNCT
easat-3365	134	3	store	store	NOUN
easat-3365	134	4	pick	pick	NOUN
easat-3365	134	5	up	up	ADP
easat-3365	134	6	also	also	ADV
easat-3365	134	7	enables	enable	VERB
easat-3365	134	8	retailers	retailer	NOUN
easat-3365	134	9	to	to	PART
easat-3365	134	10	leverage	leverage	VERB
easat-3365	134	11	their	their	PRON
easat-3365	134	12	existing	exist	VERB
easat-3365	134	13	brick	brick	NOUN
easat-3365	134	14	-	-	PUNCT
easat-3365	134	15	and	and	CCONJ
easat-3365	134	16	-	-	PUNCT
easat-3365	134	17	mortar	mortar	NOUN
easat-3365	134	18	infrastructure	infrastructure	NOUN
easat-3365	134	19	to	to	PART
easat-3365	134	20	fulfill	fulfill	VERB
easat-3365	134	21	online	online	ADJ
easat-3365	134	22	orders	order	NOUN
easat-3365	134	23	efficiently	efficiently	ADV
easat-3365	134	24	and	and	CCONJ
easat-3365	134	25	enhance	enhance	VERB
easat-3365	134	26	customer	customer	NOUN
easat-3365	134	27	satisfaction	satisfaction	NOUN
easat-3365	134	28	.	.	PUNCT
easat-3365	135	1	6241	6241	NUM
easat-3365	135	2	edelweiss	edelweiss	PROPN
easat-3365	135	3	applied	apply	VERB
easat-3365	135	4	science	science	NOUN
easat-3365	135	5	and	and	CCONJ
easat-3365	135	6	technology	technology	NOUN
easat-3365	135	7	issn	issn	PROPN
easat-3365	135	8	:	:	PUNCT
easat-3365	135	9	2576	2576	NUM
easat-3365	135	10	-	-	SYM
easat-3365	135	11	8484	8484	NUM
easat-3365	135	12	vol	vol	NOUN
easat-3365	135	13	.	.	PROPN
easat-3365	135	14	8	8	NUM
easat-3365	135	15	,	,	PUNCT
easat-3365	135	16	no	no	INTJ
easat-3365	135	17	.	.	NOUN
easat-3365	136	1	6	6	NUM
easat-3365	136	2	:	:	SYM
easat-3365	136	3	6236	6236	NUM
easat-3365	136	4	-	-	SYM
easat-3365	136	5	6250	6250	NUM
easat-3365	136	6	,	,	PUNCT
easat-3365	136	7	2024	2024	NUM
easat-3365	136	8	doi	doi	NOUN
easat-3365	136	9	:	:	PUNCT
easat-3365	136	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	136	11	©	©	ADP
easat-3365	136	12	2024	2024	NUM
easat-3365	136	13	by	by	ADP
easat-3365	136	14	the	the	DET
easat-3365	136	15	authors	author	NOUN
easat-3365	136	16	;	;	PUNCT
easat-3365	136	17	licensee	licensee	PROPN
easat-3365	136	18	learning	learning	NOUN
easat-3365	136	19	gate	gate	VERB
easat-3365	136	20	2.5	2.5	NUM
easat-3365	136	21	.	.	PUNCT
easat-3365	137	1	mobile	mobile	PROPN
easat-3365	137	2	app	app	PROPN
easat-3365	137	3	mobile	mobile	ADJ
easat-3365	137	4	apps	app	NOUN
easat-3365	137	5	are	be	AUX
easat-3365	137	6	integral	integral	ADJ
easat-3365	137	7	to	to	ADP
easat-3365	137	8	omni	omni	ADJ
easat-3365	137	9	-	-	PUNCT
easat-3365	137	10	channel	channel	NOUN
easat-3365	137	11	retail	retail	ADJ
easat-3365	137	12	strategy	strategy	NOUN
easat-3365	137	13	,	,	PUNCT
easat-3365	137	14	enabling	enable	VERB
easat-3365	137	15	retailers	retailer	NOUN
easat-3365	137	16	to	to	PART
easat-3365	137	17	provide	provide	VERB
easat-3365	137	18	cohesive	cohesive	ADJ
easat-3365	137	19	and	and	CCONJ
easat-3365	137	20	personalized	personalized	ADJ
easat-3365	137	21	experiences	experience	NOUN
easat-3365	137	22	that	that	PRON
easat-3365	137	23	span	span	VERB
easat-3365	137	24	online	online	ADJ
easat-3365	137	25	and	and	CCONJ
easat-3365	137	26	offline	offline	ADJ
easat-3365	137	27	channels	channel	NOUN
easat-3365	137	28	.	.	PUNCT
easat-3365	138	1	by	by	ADP
easat-3365	138	2	leveraging	leverage	VERB
easat-3365	138	3	mobile	mobile	ADJ
easat-3365	138	4	technology	technology	NOUN
easat-3365	138	5	effectively	effectively	ADV
easat-3365	138	6	,	,	PUNCT
easat-3365	138	7	retailers	retailer	NOUN
easat-3365	138	8	can	can	AUX
easat-3365	138	9	enhance	enhance	VERB
easat-3365	138	10	customer	customer	NOUN
easat-3365	138	11	engagement	engagement	NOUN
easat-3365	138	12	,	,	PUNCT
easat-3365	138	13	drive	drive	VERB
easat-3365	138	14	sales	sale	NOUN
easat-3365	138	15	,	,	PUNCT
easat-3365	138	16	and	and	CCONJ
easat-3365	138	17	build	build	VERB
easat-3365	138	18	lasting	last	VERB
easat-3365	138	19	relationships	relationship	NOUN
easat-3365	138	20	with	with	ADP
easat-3365	138	21	consumers	consumer	NOUN
easat-3365	138	22	in	in	ADP
easat-3365	138	23	today	today	NOUN
easat-3365	138	24	's	's	PART
easat-3365	138	25	digitally	digitally	ADV
easat-3365	138	26	-	-	PUNCT
easat-3365	138	27	driven	drive	VERB
easat-3365	138	28	retail	retail	ADJ
easat-3365	138	29	environment.storewebsite	environment.storewebsite	NOUN
easat-3365	138	30	is	be	AUX
easat-3365	138	31	the	the	DET
easat-3365	138	32	next	next	ADJ
easat-3365	138	33	most	most	ADV
easat-3365	138	34	predominant	predominant	ADJ
easat-3365	138	35	channel	channel	NOUN
easat-3365	138	36	(	(	PUNCT
easat-3365	138	37	online	online	NOUN
easat-3365	138	38	)	)	PUNCT
easat-3365	138	39	in	in	ADP
easat-3365	138	40	which	which	PRON
easat-3365	138	41	consumers	consumer	NOUN
easat-3365	138	42	interact	interact	VERB
easat-3365	138	43	in	in	ADP
easat-3365	138	44	the	the	DET
easat-3365	138	45	case	case	NOUN
easat-3365	138	46	of	of	ADP
easat-3365	138	47	fashion	fashion	NOUN
easat-3365	138	48	retailer	retailer	NOUN
easat-3365	138	49	brands	brand	NOUN
easat-3365	138	50	(	(	PUNCT
easat-3365	138	51	zarantonello	zarantonello	NOUN
easat-3365	138	52	and	and	CCONJ
easat-3365	138	53	schmitt	schmitt	NOUN
easat-3365	138	54	,	,	PUNCT
easat-3365	138	55	2013	2013	NUM
easat-3365	138	56	)	)	PUNCT
easat-3365	138	57	.	.	PUNCT
easat-3365	139	1	mobile	mobile	ADJ
easat-3365	139	2	apps	app	NOUN
easat-3365	139	3	play	play	VERB
easat-3365	139	4	a	a	DET
easat-3365	139	5	pivotal	pivotal	ADJ
easat-3365	139	6	role	role	NOUN
easat-3365	139	7	in	in	ADP
easat-3365	139	8	omnichannel	omnichannel	NOUN
easat-3365	139	9	retail	retail	ADJ
easat-3365	139	10	strategy	strategy	NOUN
easat-3365	139	11	,	,	PUNCT
easat-3365	139	12	serving	serve	VERB
easat-3365	139	13	as	as	ADP
easat-3365	139	14	a	a	DET
easat-3365	139	15	key	key	ADJ
easat-3365	139	16	touchpoint	touchpoint	NOUN
easat-3365	139	17	for	for	ADP
easat-3365	139	18	engaging	engage	VERB
easat-3365	139	19	customers	customer	NOUN
easat-3365	139	20	across	across	ADP
easat-3365	139	21	various	various	ADJ
easat-3365	139	22	channels	channel	NOUN
easat-3365	139	23	,	,	PUNCT
easat-3365	139	24	including	include	VERB
easat-3365	139	25	online	online	NOUN
easat-3365	139	26	,	,	PUNCT
easat-3365	139	27	in	in	ADP
easat-3365	139	28	-	-	PUNCT
easat-3365	139	29	store	store	NOUN
easat-3365	139	30	,	,	PUNCT
easat-3365	139	31	and	and	CCONJ
easat-3365	139	32	on	on	ADP
easat-3365	139	33	-	-	PUNCT
easat-3365	139	34	the	the	DET
easat-3365	139	35	-	-	PUNCT
easat-3365	139	36	go	go	NOUN
easat-3365	139	37	.	.	PUNCT
easat-3365	140	1	these	these	DET
easat-3365	140	2	apps	app	NOUN
easat-3365	140	3	allow	allow	VERB
easat-3365	140	4	retailers	retailer	NOUN
easat-3365	140	5	to	to	PART
easat-3365	140	6	offer	offer	VERB
easat-3365	140	7	seamless	seamless	ADJ
easat-3365	140	8	experiences	experience	NOUN
easat-3365	140	9	by	by	ADP
easat-3365	140	10	integrating	integrate	VERB
easat-3365	140	11	features	feature	NOUN
easat-3365	140	12	such	such	ADJ
easat-3365	140	13	as	as	ADP
easat-3365	140	14	browsing	browse	VERB
easat-3365	140	15	,	,	PUNCT
easat-3365	140	16	purchasing	purchasing	NOUN
easat-3365	140	17	,	,	PUNCT
easat-3365	140	18	loyalty	loyalty	NOUN
easat-3365	140	19	programs	program	NOUN
easat-3365	140	20	,	,	PUNCT
easat-3365	140	21	and	and	CCONJ
easat-3365	140	22	in	in	ADP
easat-3365	140	23	-	-	PUNCT
easat-3365	140	24	store	store	NOUN
easat-3365	140	25	pick	pick	NOUN
easat-3365	140	26	-	-	PUNCT
easat-3365	140	27	up	up	NOUN
easat-3365	140	28	,	,	PUNCT
easat-3365	140	29	thereby	thereby	ADV
easat-3365	140	30	bridging	bridge	VERB
easat-3365	140	31	the	the	DET
easat-3365	140	32	gap	gap	NOUN
easat-3365	140	33	between	between	ADP
easat-3365	140	34	digital	digital	ADJ
easat-3365	140	35	and	and	CCONJ
easat-3365	140	36	physical	physical	ADJ
easat-3365	140	37	retail	retail	ADJ
easat-3365	140	38	environments	environment	NOUN
easat-3365	140	39	.	.	PUNCT
easat-3365	141	1	mobile	mobile	ADJ
easat-3365	141	2	apps	app	NOUN
easat-3365	141	3	enable	enable	VERB
easat-3365	141	4	retailers	retailer	NOUN
easat-3365	141	5	to	to	PART
easat-3365	141	6	provide	provide	VERB
easat-3365	141	7	personalized	personalized	ADJ
easat-3365	141	8	recommendations	recommendation	NOUN
easat-3365	141	9	,	,	PUNCT
easat-3365	141	10	real	real	ADJ
easat-3365	141	11	-	-	PUNCT
easat-3365	141	12	time	time	NOUN
easat-3365	141	13	updates	update	NOUN
easat-3365	141	14	,	,	PUNCT
easat-3365	141	15	and	and	CCONJ
easat-3365	141	16	convenient	convenient	ADJ
easat-3365	141	17	access	access	NOUN
easat-3365	141	18	to	to	ADP
easat-3365	141	19	products	product	NOUN
easat-3365	141	20	and	and	CCONJ
easat-3365	141	21	services	service	NOUN
easat-3365	141	22	,	,	PUNCT
easat-3365	141	23	enhancing	enhance	VERB
easat-3365	141	24	customer	customer	NOUN
easat-3365	141	25	satisfaction	satisfaction	NOUN
easat-3365	141	26	and	and	CCONJ
easat-3365	141	27	driving	drive	VERB
easat-3365	141	28	sales	sale	NOUN
easat-3365	141	29	across	across	ADP
easat-3365	141	30	all	all	DET
easat-3365	141	31	channels	channel	NOUN
easat-3365	141	32	.	.	PUNCT
easat-3365	142	1	from	from	ADP
easat-3365	142	2	the	the	DET
easat-3365	142	3	consumer	consumer	NOUN
easat-3365	142	4	's	's	PART
easat-3365	142	5	perspective	perspective	NOUN
easat-3365	142	6	,	,	PUNCT
easat-3365	142	7	online	online	ADJ
easat-3365	142	8	shopping	shopping	NOUN
easat-3365	142	9	through	through	ADP
easat-3365	142	10	the	the	DET
easat-3365	142	11	website	website	NOUN
easat-3365	142	12	refers	refer	VERB
easat-3365	142	13	to	to	ADP
easat-3365	142	14	several	several	ADJ
easat-3365	142	15	stages	stage	NOUN
easat-3365	142	16	of	of	ADP
easat-3365	142	17	interaction	interaction	NOUN
easat-3365	142	18	related	relate	VERB
easat-3365	142	19	to	to	ADP
easat-3365	142	20	information	information	NOUN
easat-3365	142	21	searching	searching	NOUN
easat-3365	142	22	,	,	PUNCT
easat-3365	142	23	browsing	browse	VERB
easat-3365	142	24	,	,	PUNCT
easat-3365	142	25	ordering	ordering	NOUN
easat-3365	142	26	,	,	PUNCT
easat-3365	142	27	payment	payment	NOUN
easat-3365	142	28	,	,	PUNCT
easat-3365	142	29	customer	customer	NOUN
easat-3365	142	30	service	service	NOUN
easat-3365	142	31	,	,	PUNCT
easat-3365	142	32	product	product	NOUN
easat-3365	142	33	delivery	delivery	NOUN
easat-3365	142	34	,	,	PUNCT
easat-3365	142	35	post	post	ADJ
easat-3365	142	36	-	-	ADJ
easat-3365	142	37	purchase	purchase	ADJ
easat-3365	142	38	problems	problem	NOUN
easat-3365	142	39	/	/	SYM
easat-3365	142	40	solutions	solution	NOUN
easat-3365	142	41	,	,	PUNCT
easat-3365	142	42	and	and	CCONJ
easat-3365	142	43	finally	finally	ADV
easat-3365	142	44	,	,	PUNCT
easat-3365	142	45	satisfaction	satisfaction	NOUN
easat-3365	142	46	with	with	ADP
easat-3365	142	47	the	the	DET
easat-3365	142	48	purchases	purchase	NOUN
easat-3365	142	49	(	(	PUNCT
easat-3365	142	50	constantinides	constantinide	NOUN
easat-3365	142	51	,	,	PUNCT
easat-3365	142	52	2004	2004	NUM
easat-3365	142	53	)	)	PUNCT
easat-3365	142	54	.	.	PUNCT
easat-3365	143	1	the	the	DET
easat-3365	143	2	experience	experience	NOUN
easat-3365	143	3	related	relate	VERB
easat-3365	143	4	to	to	ADP
easat-3365	143	5	these	these	DET
easat-3365	143	6	interactions	interaction	NOUN
easat-3365	143	7	differ	differ	VERB
easat-3365	143	8	from	from	ADP
easat-3365	143	9	those	those	PRON
easat-3365	143	10	found	find	VERB
easat-3365	143	11	in	in	ADP
easat-3365	143	12	traditional	traditional	ADJ
easat-3365	143	13	brickand	brickand	ADJ
easat-3365	143	14	-	-	PUNCT
easat-3365	143	15	mortar	mortar	NOUN
easat-3365	143	16	shopping	shopping	NOUN
easat-3365	143	17	.	.	PUNCT
easat-3365	144	1	hence	hence	ADV
easat-3365	144	2	it	it	PRON
easat-3365	144	3	is	be	AUX
easat-3365	144	4	argued	argue	VERB
easat-3365	144	5	that	that	SCONJ
easat-3365	144	6	the	the	DET
easat-3365	144	7	consumer	consumer	NOUN
easat-3365	144	8	evaluation	evaluation	NOUN
easat-3365	144	9	of	of	ADP
easat-3365	144	10	online	online	ADJ
easat-3365	144	11	shopping	shopping	NOUN
easat-3365	144	12	experience	experience	NOUN
easat-3365	144	13	through	through	ADP
easat-3365	144	14	the	the	DET
easat-3365	144	15	website	website	NOUN
easat-3365	144	16	may	may	AUX
easat-3365	144	17	differ	differ	VERB
easat-3365	144	18	from	from	ADP
easat-3365	144	19	in	in	ADP
easat-3365	144	20	-	-	PUNCT
easat-3365	144	21	store	store	NOUN
easat-3365	144	22	shopping	shopping	NOUN
easat-3365	144	23	experience	experience	NOUN
easat-3365	144	24	.	.	PUNCT
easat-3365	145	1	mobile	mobile	ADJ
easat-3365	145	2	apps	app	NOUN
easat-3365	145	3	offer	offer	VERB
easat-3365	145	4	unparalleled	unparalleled	ADJ
easat-3365	145	5	convenience	convenience	NOUN
easat-3365	145	6	,	,	PUNCT
easat-3365	145	7	allowing	allow	VERB
easat-3365	145	8	customers	customer	NOUN
easat-3365	145	9	to	to	PART
easat-3365	145	10	browse	browse	VERB
easat-3365	145	11	,	,	PUNCT
easat-3365	145	12	shop	shop	NOUN
easat-3365	145	13	,	,	PUNCT
easat-3365	145	14	and	and	CCONJ
easat-3365	145	15	interact	interact	VERB
easat-3365	145	16	with	with	ADP
easat-3365	145	17	retailers	retailer	NOUN
easat-3365	145	18	anytime	anytime	ADV
easat-3365	145	19	,	,	PUNCT
easat-3365	145	20	anywhere	anywhere	ADV
easat-3365	145	21	,	,	PUNCT
easat-3365	145	22	directly	directly	ADV
easat-3365	145	23	from	from	ADP
easat-3365	145	24	their	their	PRON
easat-3365	145	25	smartphones	smartphone	NOUN
easat-3365	145	26	or	or	CCONJ
easat-3365	145	27	tablets	tablet	NOUN
easat-3365	145	28	.	.	PUNCT
easat-3365	146	1	with	with	ADP
easat-3365	146	2	just	just	ADV
easat-3365	146	3	a	a	DET
easat-3365	146	4	few	few	ADJ
easat-3365	146	5	taps	tap	NOUN
easat-3365	146	6	,	,	PUNCT
easat-3365	146	7	shoppers	shopper	NOUN
easat-3365	146	8	can	can	AUX
easat-3365	146	9	access	access	VERB
easat-3365	146	10	a	a	DET
easat-3365	146	11	vast	vast	ADJ
easat-3365	146	12	array	array	NOUN
easat-3365	146	13	of	of	ADP
easat-3365	146	14	products	product	NOUN
easat-3365	146	15	,	,	PUNCT
easat-3365	146	16	view	view	VERB
easat-3365	146	17	detailed	detailed	ADJ
easat-3365	146	18	descriptions	description	NOUN
easat-3365	146	19	,	,	PUNCT
easat-3365	146	20	compare	compare	VERB
easat-3365	146	21	prices	price	NOUN
easat-3365	146	22	,	,	PUNCT
easat-3365	146	23	and	and	CCONJ
easat-3365	146	24	make	make	VERB
easat-3365	146	25	purchases	purchase	NOUN
easat-3365	146	26	on	on	ADP
easat-3365	146	27	-	-	PUNCT
easat-3365	146	28	the	the	DET
easat-3365	146	29	-	-	PUNCT
easat-3365	146	30	go	go	NOUN
easat-3365	146	31	,	,	PUNCT
easat-3365	146	32	eliminating	eliminate	VERB
easat-3365	146	33	the	the	DET
easat-3365	146	34	constraints	constraint	NOUN
easat-3365	146	35	of	of	ADP
easat-3365	146	36	time	time	NOUN
easat-3365	146	37	and	and	CCONJ
easat-3365	146	38	location	location	NOUN
easat-3365	146	39	associated	associate	VERB
easat-3365	146	40	with	with	ADP
easat-3365	146	41	traditional	traditional	ADJ
easat-3365	146	42	brick	brick	NOUN
easat-3365	146	43	-	-	PUNCT
easat-3365	146	44	and	and	CCONJ
easat-3365	146	45	-	-	PUNCT
easat-3365	146	46	mortar	mortar	NOUN
easat-3365	146	47	stores	store	NOUN
easat-3365	146	48	.	.	PUNCT
easat-3365	147	1	2.6	2.6	NUM
easat-3365	147	2	.	.	PUNCT
easat-3365	148	1	e	e	X
easat-3365	148	2	-	-	NOUN
easat-3365	148	3	commerce	commerce	ADJ
easat-3365	148	4	e	e	NOUN
easat-3365	148	5	-	-	NOUN
easat-3365	148	6	commerce	commerce	NOUN
easat-3365	148	7	involves	involve	VERB
easat-3365	148	8	buying	buy	VERB
easat-3365	148	9	and	and	CCONJ
easat-3365	148	10	selling	selling	NOUN
easat-3365	148	11	processes	process	NOUN
easat-3365	148	12	that	that	PRON
easat-3365	148	13	take	take	VERB
easat-3365	148	14	place	place	NOUN
easat-3365	148	15	over	over	ADP
easat-3365	148	16	the	the	DET
easat-3365	148	17	internet	internet	NOUN
easat-3365	148	18	(	(	PUNCT
easat-3365	148	19	maamar	maamar	PROPN
easat-3365	148	20	,	,	PUNCT
easat-3365	148	21	2003	2003	NUM
easat-3365	148	22	)	)	PUNCT
easat-3365	148	23	and	and	CCONJ
easat-3365	148	24	its	its	PRON
easat-3365	148	25	occurrence	occurrence	NOUN
easat-3365	148	26	managed	manage	VERB
easat-3365	148	27	to	to	PART
easat-3365	148	28	compete	compete	VERB
easat-3365	148	29	rapidly	rapidly	ADV
easat-3365	148	30	with	with	ADP
easat-3365	148	31	the	the	DET
easat-3365	148	32	traditional	traditional	ADJ
easat-3365	148	33	physical	physical	ADJ
easat-3365	148	34	stores	store	NOUN
easat-3365	148	35	by	by	ADP
easat-3365	148	36	offering	offer	VERB
easat-3365	148	37	a	a	DET
easat-3365	148	38	wider	wide	ADJ
easat-3365	148	39	product	product	NOUN
easat-3365	148	40	range	range	NOUN
easat-3365	148	41	,	,	PUNCT
easat-3365	148	42	better	well	ADJ
easat-3365	148	43	prices	price	NOUN
easat-3365	148	44	,	,	PUNCT
easat-3365	148	45	the	the	DET
easat-3365	148	46	opportunity	opportunity	NOUN
easat-3365	148	47	to	to	PART
easat-3365	148	48	provide	provide	VERB
easat-3365	148	49	customer	customer	NOUN
easat-3365	148	50	reviews	review	NOUN
easat-3365	148	51	,	,	PUNCT
easat-3365	148	52	and	and	CCONJ
easat-3365	148	53	more	more	ADJ
easat-3365	148	54	(	(	PUNCT
easat-3365	148	55	brynjolfsson	brynjolfsson	NOUN
easat-3365	148	56	et	et	PROPN
easat-3365	148	57	al	al	PROPN
easat-3365	148	58	.	.	PROPN
easat-3365	148	59	,	,	PUNCT
easat-3365	148	60	2013	2013	NUM
easat-3365	148	61	)	)	PUNCT
easat-3365	148	62	.	.	PUNCT
easat-3365	149	1	e	e	X
easat-3365	149	2	-	-	NOUN
easat-3365	149	3	commerce	commerce	NOUN
easat-3365	149	4	has	have	VERB
easat-3365	149	5	noticeable	noticeable	ADJ
easat-3365	149	6	advantages	advantage	NOUN
easat-3365	149	7	compared	compare	VERB
easat-3365	149	8	to	to	ADP
easat-3365	149	9	physical	physical	ADJ
easat-3365	149	10	13	13	NUM
easat-3365	149	11	stores	store	NOUN
easat-3365	149	12	due	due	ADP
easat-3365	149	13	to	to	ADP
easat-3365	149	14	the	the	DET
easat-3365	149	15	unlimited	unlimited	ADJ
easat-3365	149	16	availability	availability	NOUN
easat-3365	149	17	and	and	CCONJ
easat-3365	149	18	the	the	DET
easat-3365	149	19	ability	ability	NOUN
easat-3365	149	20	to	to	PART
easat-3365	149	21	offer	offer	VERB
easat-3365	149	22	an	an	DET
easat-3365	149	23	even	even	ADV
easat-3365	149	24	larger	large	ADJ
easat-3365	149	25	selection	selection	NOUN
easat-3365	149	26	of	of	ADP
easat-3365	149	27	products	product	NOUN
easat-3365	149	28	.	.	PUNCT
easat-3365	150	1	furthermore	furthermore	ADV
easat-3365	150	2	,	,	PUNCT
easat-3365	150	3	e	e	X
easat-3365	150	4	-	-	NOUN
easat-3365	150	5	commerce	commerce	NOUN
easat-3365	150	6	is	be	AUX
easat-3365	150	7	not	not	PART
easat-3365	150	8	limited	limit	VERB
easat-3365	150	9	by	by	ADP
easat-3365	150	10	opening	open	VERB
easat-3365	150	11	hours	hour	NOUN
easat-3365	150	12	and	and	CCONJ
easat-3365	150	13	offers	offer	VERB
easat-3365	150	14	a	a	DET
easat-3365	150	15	convenient	convenient	ADJ
easat-3365	150	16	buying	buying	NOUN
easat-3365	150	17	process	process	NOUN
easat-3365	150	18	,	,	PUNCT
easat-3365	150	19	which	which	PRON
easat-3365	150	20	is	be	AUX
easat-3365	150	21	highly	highly	ADV
easat-3365	150	22	valued	value	VERB
easat-3365	150	23	by	by	ADP
easat-3365	150	24	customers	customer	NOUN
easat-3365	150	25	(	(	PUNCT
easat-3365	150	26	enders	ender	NOUN
easat-3365	150	27	&	&	CCONJ
easat-3365	150	28	jelassi	jelassi	PROPN
easat-3365	150	29	,	,	PUNCT
easat-3365	150	30	2000	2000	NUM
easat-3365	150	31	)	)	PUNCT
easat-3365	150	32	.	.	PUNCT
easat-3365	151	1	however	however	ADV
easat-3365	151	2	,	,	PUNCT
easat-3365	151	3	the	the	DET
easat-3365	151	4	existence	existence	NOUN
easat-3365	151	5	of	of	ADP
easat-3365	151	6	the	the	DET
easat-3365	151	7	internet	internet	NOUN
easat-3365	151	8	and	and	CCONJ
easat-3365	151	9	the	the	DET
easat-3365	151	10	ever	ever	ADV
easat-3365	151	11	-	-	PUNCT
easat-3365	151	12	increasing	increase	VERB
easat-3365	151	13	online	online	ADJ
easat-3365	151	14	commerce	commerce	NOUN
easat-3365	151	15	have	have	AUX
easat-3365	151	16	contributed	contribute	VERB
easat-3365	151	17	to	to	ADP
easat-3365	151	18	more	more	ADV
easat-3365	151	19	well	well	ADV
easat-3365	151	20	-	-	PUNCT
easat-3365	151	21	informed	inform	VERB
easat-3365	151	22	customers	customer	NOUN
easat-3365	151	23	who	who	PRON
easat-3365	151	24	have	have	VERB
easat-3365	151	25	more	more	ADJ
easat-3365	151	26	informational	informational	ADJ
easat-3365	151	27	support	support	NOUN
easat-3365	151	28	on	on	ADP
easat-3365	151	29	which	which	PRON
easat-3365	151	30	to	to	PART
easat-3365	151	31	base	base	VERB
easat-3365	151	32	their	their	PRON
easat-3365	151	33	purchasing	purchase	VERB
easat-3365	151	34	decisions	decision	NOUN
easat-3365	151	35	(	(	PUNCT
easat-3365	151	36	maamar	maamar	PROPN
easat-3365	151	37	,	,	PUNCT
easat-3365	151	38	2003	2003	NUM
easat-3365	151	39	)	)	PUNCT
easat-3365	151	40	.	.	PUNCT
easat-3365	152	1	this	this	PRON
easat-3365	152	2	brings	bring	VERB
easat-3365	152	3	a	a	DET
easat-3365	152	4	challenge	challenge	NOUN
easat-3365	152	5	for	for	ADP
easat-3365	152	6	companies	company	NOUN
easat-3365	152	7	as	as	ADV
easat-3365	152	8	well	well	ADV
easat-3365	152	9	as	as	ADP
easat-3365	152	10	a	a	DET
easat-3365	152	11	necessity	necessity	NOUN
easat-3365	152	12	of	of	ADP
easat-3365	152	13	providing	provide	VERB
easat-3365	152	14	unique	unique	ADJ
easat-3365	152	15	offers	offer	NOUN
easat-3365	152	16	and	and	CCONJ
easat-3365	152	17	communication	communication	NOUN
easat-3365	152	18	to	to	ADP
easat-3365	152	19	customers	customer	NOUN
easat-3365	152	20	in	in	ADP
easat-3365	152	21	order	order	NOUN
easat-3365	152	22	to	to	PART
easat-3365	152	23	maintain	maintain	VERB
easat-3365	152	24	competitiveness	competitiveness	NOUN
easat-3365	152	25	.	.	PUNCT
easat-3365	153	1	consequently	consequently	ADV
easat-3365	153	2	,	,	PUNCT
easat-3365	153	3	the	the	DET
easat-3365	153	4	absence	absence	NOUN
easat-3365	153	5	of	of	ADP
easat-3365	153	6	direct	direct	ADJ
easat-3365	153	7	customer	customer	NOUN
easat-3365	153	8	contact	contact	NOUN
easat-3365	153	9	can	can	AUX
easat-3365	153	10	be	be	AUX
easat-3365	153	11	seen	see	VERB
easat-3365	153	12	as	as	ADP
easat-3365	153	13	a	a	DET
easat-3365	153	14	disadvantage	disadvantage	NOUN
easat-3365	153	15	of	of	ADP
easat-3365	153	16	e	e	NOUN
easat-3365	153	17	-	-	NOUN
easat-3365	153	18	commerce	commerce	NOUN
easat-3365	153	19	,	,	PUNCT
easat-3365	153	20	which	which	PRON
easat-3365	153	21	thus	thus	ADV
easat-3365	153	22	makes	make	VERB
easat-3365	153	23	it	it	PRON
easat-3365	153	24	a	a	DET
easat-3365	153	25	greater	great	ADJ
easat-3365	153	26	challenge	challenge	NOUN
easat-3365	153	27	to	to	PART
easat-3365	153	28	create	create	VERB
easat-3365	153	29	trust	trust	NOUN
easat-3365	153	30	with	with	ADP
easat-3365	153	31	customers	customer	NOUN
easat-3365	153	32	(	(	PUNCT
easat-3365	153	33	enders	ender	NOUN
easat-3365	153	34	&	&	CCONJ
easat-3365	153	35	jelassi	jelassi	PROPN
easat-3365	153	36	,	,	PUNCT
easat-3365	153	37	2000	2000	NUM
easat-3365	153	38	)	)	PUNCT
easat-3365	153	39	.	.	PUNCT
easat-3365	154	1	e	e	X
easat-3365	154	2	-	-	NOUN
easat-3365	154	3	commerce	commerce	NOUN
easat-3365	154	4	is	be	AUX
easat-3365	154	5	the	the	DET
easat-3365	154	6	use	use	NOUN
easat-3365	154	7	of	of	ADP
easat-3365	154	8	the	the	DET
easat-3365	154	9	internet	internet	NOUN
easat-3365	154	10	for	for	ADP
easat-3365	154	11	marketing	marketing	NOUN
easat-3365	154	12	,	,	PUNCT
easat-3365	154	13	identification	identification	NOUN
easat-3365	154	14	,	,	PUNCT
easat-3365	154	15	payment	payment	NOUN
easat-3365	154	16	and	and	CCONJ
easat-3365	154	17	delivery	delivery	NOUN
easat-3365	154	18	of	of	ADP
easat-3365	154	19	goods	good	NOUN
easat-3365	154	20	and	and	CCONJ
easat-3365	154	21	services	service	NOUN
easat-3365	154	22	.	.	PUNCT
easat-3365	155	1	through	through	ADP
easat-3365	155	2	the	the	DET
easat-3365	155	3	e	e	PROPN
easat-3365	155	4	-	-	PROPN
easat-3365	155	5	commerce	commerce	NOUN
easat-3365	155	6	technology	technology	NOUN
easat-3365	155	7	,	,	PUNCT
easat-3365	155	8	the	the	DET
easat-3365	155	9	internet	internet	NOUN
easat-3365	155	10	has	have	AUX
easat-3365	155	11	revolutionised	revolutionise	VERB
easat-3365	155	12	the	the	DET
easat-3365	155	13	mode	mode	NOUN
easat-3365	155	14	of	of	ADP
easat-3365	155	15	business	business	NOUN
easat-3365	155	16	transactions	transaction	NOUN
easat-3365	155	17	by	by	ADP
easat-3365	155	18	providing	provide	VERB
easat-3365	155	19	customers	customer	NOUN
easat-3365	155	20	with	with	ADP
easat-3365	155	21	the	the	DET
easat-3365	155	22	ability	ability	NOUN
easat-3365	155	23	to	to	PART
easat-3365	155	24	bank	bank	VERB
easat-3365	155	25	,	,	PUNCT
easat-3365	155	26	invest	invest	VERB
easat-3365	155	27	,	,	PUNCT
easat-3365	155	28	purchase	purchase	NOUN
easat-3365	155	29	,	,	PUNCT
easat-3365	155	30	distribute	distribute	VERB
easat-3365	155	31	,	,	PUNCT
easat-3365	155	32	communicate	communicate	VERB
easat-3365	155	33	,	,	PUNCT
easat-3365	155	34	explore	explore	VERB
easat-3365	155	35	and	and	CCONJ
easat-3365	155	36	research	research	NOUN
easat-3365	155	37	from	from	ADP
easat-3365	155	38	virtually	virtually	ADV
easat-3365	155	39	anywhere	anywhere	ADV
easat-3365	155	40	,	,	PUNCT
easat-3365	155	41	anytime	anytime	ADP
easat-3365	155	42	where	where	SCONJ
easat-3365	155	43	there	there	PRON
easat-3365	155	44	is	be	VERB
easat-3365	155	45	internet	internet	NOUN
easat-3365	155	46	access	access	NOUN
easat-3365	155	47	(	(	PUNCT
easat-3365	155	48	anup	anup	ADJ
easat-3365	155	49	,	,	PUNCT
easat-3365	155	50	1997	1997	NUM
easat-3365	155	51	;	;	PUNCT
easat-3365	155	52	ayo	ayo	PROPN
easat-3365	155	53	,	,	PUNCT
easat-3365	155	54	adewoye	adewoye	NOUN
easat-3365	155	55	&	&	CCONJ
easat-3365	155	56	oni	oni	PROPN
easat-3365	155	57	,	,	PUNCT
easat-3365	155	58	2011	2011	NUM
easat-3365	155	59	)	)	PUNCT
easat-3365	155	60	.	.	PUNCT
easat-3365	156	1	6242	6242	NUM
easat-3365	156	2	edelweiss	edelweiss	PROPN
easat-3365	156	3	applied	apply	VERB
easat-3365	156	4	science	science	NOUN
easat-3365	156	5	and	and	CCONJ
easat-3365	156	6	technology	technology	NOUN
easat-3365	156	7	issn	issn	PROPN
easat-3365	156	8	:	:	PUNCT
easat-3365	156	9	2576	2576	NUM
easat-3365	156	10	-	-	SYM
easat-3365	156	11	8484	8484	NUM
easat-3365	156	12	vol	vol	NOUN
easat-3365	156	13	.	.	PROPN
easat-3365	156	14	8	8	NUM
easat-3365	156	15	,	,	PUNCT
easat-3365	156	16	no	no	INTJ
easat-3365	156	17	.	.	NOUN
easat-3365	157	1	6	6	NUM
easat-3365	157	2	:	:	SYM
easat-3365	157	3	6236	6236	NUM
easat-3365	157	4	-	-	SYM
easat-3365	157	5	6250	6250	NUM
easat-3365	157	6	,	,	PUNCT
easat-3365	157	7	2024	2024	NUM
easat-3365	157	8	doi	doi	NOUN
easat-3365	157	9	:	:	PUNCT
easat-3365	157	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	157	11	©	©	ADP
easat-3365	157	12	2024	2024	NUM
easat-3365	157	13	by	by	ADP
easat-3365	157	14	the	the	DET
easat-3365	157	15	authors	author	NOUN
easat-3365	157	16	;	;	PUNCT
easat-3365	158	1	licensee	licensee	PROPN
easat-3365	158	2	learning	learn	VERB
easat-3365	158	3	gate	gate	NOUN
easat-3365	158	4	figure	figure	NOUN
easat-3365	158	5	1	1	NUM
easat-3365	158	6	.	.	PUNCT
easat-3365	158	7	conceptual	conceptual	ADJ
easat-3365	158	8	framework	framework	NOUN
easat-3365	158	9	.	.	PUNCT
easat-3365	159	1	2.7	2.7	NUM
easat-3365	159	2	.	.	PUNCT
easat-3365	159	3	omni	omni	PROPN
easat-3365	159	4	channel	channel	PROPN
easat-3365	159	5	retail	retail	ADJ
easat-3365	159	6	strategy	strategy	NOUN
easat-3365	159	7	and	and	CCONJ
easat-3365	159	8	customer	customer	NOUN
easat-3365	159	9	loyalty	loyalty	NOUN
easat-3365	159	10	omni	omni	ADJ
easat-3365	159	11	-	-	PUNCT
easat-3365	159	12	channel	channel	NOUN
easat-3365	159	13	retail	retail	ADJ
easat-3365	159	14	strategy	strategy	NOUN
easat-3365	159	15	refers	refer	VERB
easat-3365	159	16	to	to	ADP
easat-3365	159	17	the	the	DET
easat-3365	159	18	coordinated	coordinate	VERB
easat-3365	159	19	use	use	NOUN
easat-3365	159	20	of	of	ADP
easat-3365	159	21	multiple	multiple	ADJ
easat-3365	159	22	channels	channel	NOUN
easat-3365	159	23	,	,	PUNCT
easat-3365	159	24	including	include	VERB
easat-3365	159	25	online	online	ADJ
easat-3365	159	26	platforms	platform	NOUN
easat-3365	159	27	,	,	PUNCT
easat-3365	159	28	physical	physical	ADJ
easat-3365	159	29	stores	store	NOUN
easat-3365	159	30	,	,	PUNCT
easat-3365	159	31	mobile	mobile	ADJ
easat-3365	159	32	apps	app	NOUN
easat-3365	159	33	,	,	PUNCT
easat-3365	159	34	and	and	CCONJ
easat-3365	159	35	social	social	ADJ
easat-3365	159	36	media	medium	NOUN
easat-3365	159	37	,	,	PUNCT
easat-3365	159	38	to	to	PART
easat-3365	159	39	provide	provide	VERB
easat-3365	159	40	customers	customer	NOUN
easat-3365	159	41	with	with	ADP
easat-3365	159	42	seamless	seamless	ADJ
easat-3365	159	43	and	and	CCONJ
easat-3365	159	44	integrated	integrated	ADJ
easat-3365	159	45	shopping	shopping	NOUN
easat-3365	159	46	experiences	experience	NOUN
easat-3365	159	47	.	.	PUNCT
easat-3365	160	1	it	it	PRON
easat-3365	160	2	emphasizes	emphasize	VERB
easat-3365	160	3	continuity	continuity	NOUN
easat-3365	160	4	and	and	CCONJ
easat-3365	160	5	consistency	consistency	NOUN
easat-3365	160	6	across	across	ADP
easat-3365	160	7	channels	channel	NOUN
easat-3365	160	8	,	,	PUNCT
easat-3365	160	9	allowing	allow	VERB
easat-3365	160	10	customers	customer	NOUN
easat-3365	160	11	to	to	PART
easat-3365	160	12	interact	interact	VERB
easat-3365	160	13	with	with	ADP
easat-3365	160	14	the	the	DET
easat-3365	160	15	retailer	retailer	NOUN
easat-3365	160	16	seamlessly	seamlessly	ADV
easat-3365	160	17	regardless	regardless	ADV
easat-3365	160	18	of	of	ADP
easat-3365	160	19	the	the	DET
easat-3365	160	20	channel	channel	NOUN
easat-3365	160	21	they	they	PRON
easat-3365	160	22	choose	choose	VERB
easat-3365	160	23	.	.	PUNCT
easat-3365	161	1	currently	currently	ADV
easat-3365	161	2	,	,	PUNCT
easat-3365	161	3	in	in	ADP
easat-3365	161	4	the	the	DET
easat-3365	161	5	retail	retail	ADJ
easat-3365	161	6	sector	sector	NOUN
easat-3365	161	7	,	,	PUNCT
easat-3365	161	8	we	we	PRON
easat-3365	161	9	are	be	AUX
easat-3365	161	10	witnessing	witness	VERB
easat-3365	161	11	a	a	DET
easat-3365	161	12	true	true	ADJ
easat-3365	161	13	revolution	revolution	NOUN
easat-3365	161	14	,	,	PUNCT
easat-3365	161	15	the	the	DET
easat-3365	161	16	changes	change	NOUN
easat-3365	161	17	that	that	PRON
easat-3365	161	18	occur	occur	VERB
easat-3365	161	19	in	in	ADP
easat-3365	161	20	this	this	DET
easat-3365	161	21	field	field	NOUN
easat-3365	161	22	being	be	AUX
easat-3365	161	23	comparable	comparable	ADJ
easat-3365	161	24	with	with	ADP
easat-3365	161	25	the	the	DET
easat-3365	161	26	ones	one	NOUN
easat-3365	161	27	from	from	ADP
easat-3365	161	28	the	the	DET
easat-3365	161	29	60	60	NUM
easat-3365	161	30	’s	’s	NOUN
easat-3365	161	31	when	when	SCONJ
easat-3365	161	32	the	the	DET
easat-3365	161	33	emergence	emergence	NOUN
easat-3365	161	34	of	of	ADP
easat-3365	161	35	the	the	DET
easat-3365	161	36	hypermarket	hypermarket	NOUN
easat-3365	161	37	took	take	VERB
easat-3365	161	38	place	place	NOUN
easat-3365	161	39	.	.	PUNCT
easat-3365	162	1	today	today	NOUN
easat-3365	162	2	,	,	PUNCT
easat-3365	162	3	the	the	DET
easat-3365	162	4	distribution	distribution	NOUN
easat-3365	162	5	companies	company	NOUN
easat-3365	162	6	have	have	VERB
easat-3365	162	7	to	to	PART
easat-3365	162	8	adapt	adapt	VERB
easat-3365	162	9	their	their	PRON
easat-3365	162	10	strategy	strategy	NOUN
easat-3365	162	11	according	accord	VERB
easat-3365	162	12	to	to	ADP
easat-3365	162	13	the	the	DET
easat-3365	162	14	evolution	evolution	NOUN
easat-3365	162	15	of	of	ADP
easat-3365	162	16	key	key	ADJ
easat-3365	162	17	factors	factor	NOUN
easat-3365	162	18	,	,	PUNCT
easat-3365	162	19	such	such	ADJ
easat-3365	162	20	as	as	ADP
easat-3365	162	21	:	:	PUNCT
easat-3365	162	22	consumer	consumer	NOUN
easat-3365	162	23	behaviour	behaviour	NOUN
easat-3365	162	24	,	,	PUNCT
easat-3365	162	25	the	the	DET
easat-3365	162	26	behavior	behavior	NOUN
easat-3365	162	27	of	of	ADP
easat-3365	162	28	competition	competition	NOUN
easat-3365	162	29	,	,	PUNCT
easat-3365	162	30	and	and	CCONJ
easat-3365	162	31	the	the	DET
easat-3365	162	32	social	social	ADJ
easat-3365	162	33	-	-	PUNCT
easat-3365	162	34	economic	economic	ADJ
easat-3365	162	35	environment	environment	NOUN
easat-3365	162	36	,	,	PUNCT
easat-3365	162	37	behavior	behavior	NOUN
easat-3365	162	38	of	of	ADP
easat-3365	162	39	the	the	DET
easat-3365	162	40	supply	supply	NOUN
easat-3365	162	41	chain	chain	NOUN
easat-3365	162	42	,	,	PUNCT
easat-3365	162	43	the	the	DET
easat-3365	162	44	local	local	ADJ
easat-3365	162	45	and	and	CCONJ
easat-3365	162	46	ethical	ethical	ADJ
easat-3365	162	47	system	system	NOUN
easat-3365	162	48	or	or	CCONJ
easat-3365	162	49	the	the	DET
easat-3365	162	50	state	state	NOUN
easat-3365	162	51	of	of	ADP
easat-3365	162	52	technology	technology	NOUN
easat-3365	162	53	.	.	PUNCT
easat-3365	163	1	(	(	PUNCT
easat-3365	163	2	dunne	dunne	PROPN
easat-3365	163	3	;	;	PUNCT
easat-3365	163	4	lusch	lusch	NOUN
easat-3365	163	5	;	;	PUNCT
easat-3365	163	6	carver	carver	NOUN
easat-3365	163	7	,	,	PUNCT
easat-3365	163	8	2011	2011	NUM
easat-3365	163	9	)	)	PUNCT
easat-3365	163	10	the	the	DET
easat-3365	163	11	new	new	ADJ
easat-3365	163	12	technologies	technology	NOUN
easat-3365	163	13	create	create	VERB
easat-3365	163	14	trade	trade	NOUN
easat-3365	163	15	premises	premise	NOUN
easat-3365	163	16	that	that	PRON
easat-3365	163	17	focus	focus	VERB
easat-3365	163	18	specifically	specifically	ADV
easat-3365	163	19	on	on	ADP
easat-3365	163	20	the	the	DET
easat-3365	163	21	client	client	NOUN
easat-3365	163	22	and	and	CCONJ
easat-3365	163	23	take	take	VERB
easat-3365	163	24	place	place	NOUN
easat-3365	163	25	anywhere	anywhere	ADV
easat-3365	163	26	,	,	PUNCT
easat-3365	163	27	anytime	anytime	ADV
easat-3365	163	28	,	,	PUNCT
easat-3365	163	29	with	with	ADP
easat-3365	163	30	any	any	DET
easat-3365	163	31	device	device	NOUN
easat-3365	163	32	,	,	PUNCT
easat-3365	163	33	leading	lead	VERB
easat-3365	163	34	to	to	ADP
easat-3365	163	35	an	an	DET
easat-3365	163	36	omni	omni	ADJ
easat-3365	163	37	channel	channel	NOUN
easat-3365	163	38	distribution	distribution	NOUN
easat-3365	163	39	.	.	PUNCT
easat-3365	164	1	customer	customer	NOUN
easat-3365	164	2	loyalty	loyalty	NOUN
easat-3365	164	3	is	be	AUX
easat-3365	164	4	a	a	DET
easat-3365	164	5	critical	critical	ADJ
easat-3365	164	6	metric	metric	NOUN
easat-3365	164	7	in	in	ADP
easat-3365	164	8	retailing	retailing	NOUN
easat-3365	164	9	,	,	PUNCT
easat-3365	164	10	representing	represent	VERB
easat-3365	164	11	the	the	DET
easat-3365	164	12	likelihood	likelihood	NOUN
easat-3365	164	13	of	of	ADP
easat-3365	164	14	customers	customer	NOUN
easat-3365	164	15	to	to	PART
easat-3365	164	16	make	make	VERB
easat-3365	164	17	repeat	repeat	NOUN
easat-3365	164	18	purchases	purchase	NOUN
easat-3365	164	19	,	,	PUNCT
easat-3365	164	20	recommend	recommend	VERB
easat-3365	164	21	the	the	DET
easat-3365	164	22	brand	brand	NOUN
easat-3365	164	23	to	to	ADP
easat-3365	164	24	others	other	NOUN
easat-3365	164	25	,	,	PUNCT
easat-3365	164	26	and	and	CCONJ
easat-3365	164	27	exhibit	exhibit	VERB
easat-3365	164	28	positive	positive	ADJ
easat-3365	164	29	behaviors	behavior	NOUN
easat-3365	164	30	such	such	ADJ
easat-3365	164	31	as	as	ADP
easat-3365	164	32	brand	brand	NOUN
easat-3365	164	33	advocacy	advocacy	NOUN
easat-3365	164	34	and	and	CCONJ
easat-3365	164	35	resistance	resistance	NOUN
easat-3365	164	36	to	to	ADP
easat-3365	164	37	competitors	competitor	NOUN
easat-3365	164	38	.	.	PUNCT
easat-3365	165	1	loyalty	loyalty	NOUN
easat-3365	165	2	is	be	AUX
easat-3365	165	3	influenced	influence	VERB
easat-3365	165	4	by	by	ADP
easat-3365	165	5	various	various	ADJ
easat-3365	165	6	factors	factor	NOUN
easat-3365	165	7	,	,	PUNCT
easat-3365	165	8	including	include	VERB
easat-3365	165	9	product	product	NOUN
easat-3365	165	10	quality	quality	NOUN
easat-3365	165	11	,	,	PUNCT
easat-3365	165	12	pricing	pricing	NOUN
easat-3365	165	13	,	,	PUNCT
easat-3365	165	14	customer	customer	NOUN
easat-3365	165	15	service	service	NOUN
easat-3365	165	16	,	,	PUNCT
easat-3365	165	17	and	and	CCONJ
easat-3365	165	18	overall	overall	ADJ
easat-3365	165	19	shopping	shopping	NOUN
easat-3365	165	20	experience	experience	NOUN
easat-3365	165	21	.	.	PUNCT
easat-3365	166	1	research	research	NOUN
easat-3365	166	2	indicates	indicate	VERB
easat-3365	166	3	a	a	DET
easat-3365	166	4	strong	strong	ADJ
easat-3365	166	5	positive	positive	ADJ
easat-3365	166	6	relationship	relationship	NOUN
easat-3365	166	7	between	between	ADP
easat-3365	166	8	omni	omni	ADJ
easat-3365	166	9	-	-	PUNCT
easat-3365	166	10	channel	channel	NOUN
easat-3365	166	11	retail	retail	ADJ
easat-3365	166	12	strategy	strategy	NOUN
easat-3365	166	13	and	and	CCONJ
easat-3365	166	14	customer	customer	NOUN
easat-3365	166	15	loyalty	loyalty	NOUN
easat-3365	166	16	.	.	PUNCT
easat-3365	167	1	by	by	ADP
easat-3365	167	2	providing	provide	VERB
easat-3365	167	3	customers	customer	NOUN
easat-3365	167	4	with	with	ADP
easat-3365	167	5	seamless	seamless	ADJ
easat-3365	167	6	and	and	CCONJ
easat-3365	167	7	integrated	integrated	ADJ
easat-3365	167	8	experiences	experience	NOUN
easat-3365	167	9	across	across	ADP
easat-3365	167	10	multiple	multiple	ADJ
easat-3365	167	11	channels	channel	NOUN
easat-3365	167	12	,	,	PUNCT
easat-3365	167	13	retailers	retailer	NOUN
easat-3365	167	14	can	can	AUX
easat-3365	167	15	enhance	enhance	VERB
easat-3365	167	16	customer	customer	NOUN
easat-3365	167	17	satisfaction	satisfaction	NOUN
easat-3365	167	18	,	,	PUNCT
easat-3365	167	19	engagement	engagement	NOUN
easat-3365	167	20	,	,	PUNCT
easat-3365	167	21	and	and	CCONJ
easat-3365	167	22	retention	retention	NOUN
easat-3365	167	23	,	,	PUNCT
easat-3365	167	24	ultimately	ultimately	ADV
easat-3365	167	25	driving	drive	VERB
easat-3365	167	26	loyalty	loyalty	NOUN
easat-3365	167	27	and	and	CCONJ
easat-3365	167	28	repeat	repeat	NOUN
easat-3365	167	29	purchases	purchase	NOUN
easat-3365	167	30	.	.	PUNCT
easat-3365	168	1	implementing	implement	VERB
easat-3365	168	2	omni	omni	ADJ
easat-3365	168	3	-	-	PUNCT
easat-3365	168	4	channel	channel	NOUN
easat-3365	168	5	retail	retail	ADJ
easat-3365	168	6	strategy	strategy	NOUN
easat-3365	168	7	offers	offer	VERB
easat-3365	168	8	numerous	numerous	ADJ
easat-3365	168	9	benefits	benefit	NOUN
easat-3365	168	10	for	for	ADP
easat-3365	168	11	fostering	foster	VERB
easat-3365	168	12	customer	customer	NOUN
easat-3365	168	13	loyalty	loyalty	NOUN
easat-3365	168	14	.	.	PUNCT
easat-3365	169	1	these	these	PRON
easat-3365	169	2	include	include	VERB
easat-3365	169	3	increased	increase	VERB
easat-3365	169	4	customer	customer	NOUN
easat-3365	169	5	satisfaction	satisfaction	NOUN
easat-3365	169	6	and	and	CCONJ
easat-3365	169	7	engagement	engagement	NOUN
easat-3365	169	8	,	,	PUNCT
easat-3365	169	9	improved	improve	VERB
easat-3365	169	10	brand	brand	NOUN
easat-3365	169	11	perception	perception	NOUN
easat-3365	169	12	and	and	CCONJ
easat-3365	169	13	loyalty	loyalty	NOUN
easat-3365	169	14	,	,	PUNCT
easat-3365	169	15	enhanced	enhance	VERB
easat-3365	169	16	customer	customer	NOUN
easat-3365	169	17	lifetime	lifetime	NOUN
easat-3365	169	18	value	value	NOUN
easat-3365	169	19	,	,	PUNCT
easat-3365	169	20	and	and	CCONJ
easat-3365	169	21	reduced	reduce	VERB
easat-3365	169	22	churn	churn	NOUN
easat-3365	169	23	rates	rate	NOUN
easat-3365	169	24	.	.	PUNCT
easat-3365	170	1	by	by	ADP
easat-3365	170	2	offering	offer	VERB
easat-3365	170	3	cohesive	cohesive	ADJ
easat-3365	170	4	and	and	CCONJ
easat-3365	170	5	personalized	personalized	ADJ
easat-3365	170	6	experiences	experience	NOUN
easat-3365	170	7	across	across	ADP
easat-3365	170	8	channels	channel	NOUN
easat-3365	170	9	,	,	PUNCT
easat-3365	170	10	retailers	retailer	NOUN
easat-3365	170	11	can	can	AUX
easat-3365	170	12	build	build	VERB
easat-3365	170	13	stronger	strong	ADJ
easat-3365	170	14	relationships	relationship	NOUN
easat-3365	170	15	with	with	ADP
easat-3365	170	16	customers	customer	NOUN
easat-3365	170	17	and	and	CCONJ
easat-3365	170	18	drive	drive	VERB
easat-3365	170	19	long	long	ADJ
easat-3365	170	20	-	-	PUNCT
easat-3365	170	21	term	term	NOUN
easat-3365	170	22	loyalty	loyalty	NOUN
easat-3365	170	23	.	.	PUNCT
easat-3365	171	1	channel	channel	NOUN
easat-3365	171	2	retail	retail	ADJ
easat-3365	171	3	strategy	strategy	NOUN
easat-3365	171	4	has	have	AUX
easat-3365	171	5	emerged	emerge	VERB
easat-3365	171	6	as	as	ADP
easat-3365	171	7	a	a	DET
easat-3365	171	8	transformative	transformative	ADJ
easat-3365	171	9	approach	approach	NOUN
easat-3365	171	10	in	in	ADP
easat-3365	171	11	the	the	DET
easat-3365	171	12	retail	retail	ADJ
easat-3365	171	13	industry	industry	NOUN
easat-3365	171	14	,	,	PUNCT
easat-3365	171	15	emphasizing	emphasize	VERB
easat-3365	171	16	the	the	DET
easat-3365	171	17	integration	integration	NOUN
easat-3365	171	18	of	of	ADP
easat-3365	171	19	multiple	multiple	ADJ
easat-3365	171	20	channels	channel	NOUN
easat-3365	171	21	to	to	PART
easat-3365	171	22	provide	provide	VERB
easat-3365	171	23	customers	customer	NOUN
easat-3365	171	24	with	with	ADP
easat-3365	171	25	seamless	seamless	ADJ
easat-3365	171	26	shopping	shopping	NOUN
easat-3365	171	27	experiences	experience	NOUN
easat-3365	171	28	.	.	PUNCT
easat-3365	172	1	this	this	DET
easat-3365	172	2	integrated	integrate	VERB
easat-3365	172	3	approach	approach	NOUN
easat-3365	172	4	has	have	VERB
easat-3365	172	5	a	a	DET
easat-3365	172	6	profound	profound	ADJ
easat-3365	172	7	influence	influence	NOUN
easat-3365	172	8	on	on	ADP
easat-3365	172	9	customer	customer	NOUN
easat-3365	172	10	loyalty	loyalty	NOUN
easat-3365	172	11	,	,	PUNCT
easat-3365	172	12	driving	drive	VERB
easat-3365	172	13	repeat	repeat	NOUN
easat-3365	172	14	purchases	purchase	NOUN
easat-3365	172	15	,	,	PUNCT
easat-3365	172	16	brand	brand	NOUN
easat-3365	172	17	advocacy	advocacy	NOUN
easat-3365	172	18	,	,	PUNCT
easat-3365	172	19	and	and	CCONJ
easat-3365	172	20	long	long	ADJ
easat-3365	172	21	-	-	PUNCT
easat-3365	172	22	term	term	NOUN
easat-3365	172	23	relationships	relationship	NOUN
easat-3365	172	24	.	.	PUNCT
easat-3365	173	1	6243	6243	NUM
easat-3365	173	2	edelweiss	edelweiss	PROPN
easat-3365	173	3	applied	apply	VERB
easat-3365	173	4	science	science	NOUN
easat-3365	173	5	and	and	CCONJ
easat-3365	173	6	technology	technology	NOUN
easat-3365	173	7	issn	issn	PROPN
easat-3365	173	8	:	:	PUNCT
easat-3365	173	9	2576	2576	NUM
easat-3365	173	10	-	-	SYM
easat-3365	173	11	8484	8484	NUM
easat-3365	173	12	vol	vol	NOUN
easat-3365	173	13	.	.	PROPN
easat-3365	173	14	8	8	NUM
easat-3365	173	15	,	,	PUNCT
easat-3365	173	16	no	no	INTJ
easat-3365	173	17	.	.	NOUN
easat-3365	174	1	6	6	NUM
easat-3365	174	2	:	:	SYM
easat-3365	174	3	6236	6236	NUM
easat-3365	174	4	-	-	SYM
easat-3365	174	5	6250	6250	NUM
easat-3365	174	6	,	,	PUNCT
easat-3365	174	7	2024	2024	NUM
easat-3365	174	8	doi	doi	NOUN
easat-3365	174	9	:	:	PUNCT
easat-3365	174	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	174	11	©	©	ADP
easat-3365	174	12	2024	2024	NUM
easat-3365	174	13	by	by	ADP
easat-3365	174	14	the	the	DET
easat-3365	174	15	authors	author	NOUN
easat-3365	174	16	;	;	PUNCT
easat-3365	174	17	licensee	licensee	PROPN
easat-3365	174	18	learning	learning	NOUN
easat-3365	174	19	gate	gate	NOUN
easat-3365	174	20	2.8	2.8	NUM
easat-3365	174	21	.	.	PUNCT
easat-3365	175	1	theoretical	theoretical	ADJ
easat-3365	175	2	framework	framework	NOUN
easat-3365	175	3	2.8.1	2.8.1	NUM
easat-3365	175	4	.	.	PUNCT
easat-3365	176	1	the	the	DET
easat-3365	176	2	stimulus	stimulus	NOUN
easat-3365	176	3	-	-	PUNCT
easat-3365	176	4	organism	organism	NOUN
easat-3365	176	5	-	-	PUNCT
easat-3365	176	6	response	response	NOUN
easat-3365	176	7	model	model	NOUN
easat-3365	176	8	the	the	DET
easat-3365	176	9	theoretical	theoretical	ADJ
easat-3365	176	10	framework	framework	NOUN
easat-3365	176	11	of	of	ADP
easat-3365	176	12	the	the	DET
easat-3365	176	13	research	research	NOUN
easat-3365	176	14	presented	present	VERB
easat-3365	176	15	is	be	AUX
easat-3365	176	16	developed	develop	VERB
easat-3365	176	17	based	base	VERB
easat-3365	176	18	on	on	ADP
easat-3365	176	19	the	the	DET
easat-3365	176	20	adaptation	adaptation	NOUN
easat-3365	176	21	of	of	ADP
easat-3365	176	22	the	the	DET
easat-3365	176	23	stimulus	stimulus	ADJ
easat-3365	176	24	-	-	PUNCT
easat-3365	176	25	organism	organism	NOUN
easat-3365	176	26	-	-	PUNCT
easat-3365	176	27	response	response	NOUN
easat-3365	176	28	(	(	PUNCT
easat-3365	176	29	s	s	NOUN
easat-3365	176	30	-	-	ADJ
easat-3365	176	31	o	o	NOUN
easat-3365	176	32	-	-	PUNCT
easat-3365	176	33	r	r	NOUN
easat-3365	176	34	)	)	PUNCT
easat-3365	176	35	model	model	NOUN
easat-3365	176	36	(	(	PUNCT
easat-3365	176	37	mehrabian	mehrabian	PROPN
easat-3365	176	38	and	and	CCONJ
easat-3365	176	39	russell	russell	PROPN
easat-3365	176	40	,	,	PUNCT
easat-3365	176	41	1974	1974	NUM
easat-3365	176	42	;	;	PUNCT
easat-3365	176	43	bagozzi	bagozzi	ADJ
easat-3365	176	44	,	,	PUNCT
easat-3365	176	45	1986	1986	NUM
easat-3365	176	46	)	)	PUNCT
easat-3365	176	47	.	.	PUNCT
easat-3365	177	1	the	the	DET
easat-3365	177	2	model	model	NOUN
easat-3365	177	3	is	be	AUX
easat-3365	177	4	grounded	ground	VERB
easat-3365	177	5	in	in	ADP
easat-3365	177	6	environmental	environmental	ADJ
easat-3365	177	7	psychology	psychology	NOUN
easat-3365	177	8	and	and	CCONJ
easat-3365	177	9	suggests	suggest	VERB
easat-3365	177	10	that	that	SCONJ
easat-3365	177	11	a	a	DET
easat-3365	177	12	setting	setting	NOUN
easat-3365	177	13	or	or	CCONJ
easat-3365	177	14	the	the	DET
easat-3365	177	15	various	various	ADJ
easat-3365	177	16	environmental	environmental	ADJ
easat-3365	177	17	aspects	aspect	NOUN
easat-3365	177	18	can	can	AUX
easat-3365	177	19	act	act	VERB
easat-3365	177	20	as	as	ADP
easat-3365	177	21	a	a	DET
easat-3365	177	22	stimulus	stimulus	NOUN
easat-3365	177	23	(	(	PUNCT
easat-3365	177	24	s	s	X
easat-3365	177	25	)	)	PUNCT
easat-3365	177	26	and	and	CCONJ
easat-3365	177	27	can	can	AUX
easat-3365	177	28	stimulate	stimulate	VERB
easat-3365	177	29	consumer	consumer	NOUN
easat-3365	177	30	psychology	psychology	NOUN
easat-3365	177	31	or	or	CCONJ
easat-3365	177	32	an	an	DET
easat-3365	177	33	internal	internal	ADJ
easat-3365	177	34	state	state	NOUN
easat-3365	177	35	(	(	PUNCT
easat-3365	177	36	o	o	NOUN
easat-3365	177	37	)	)	PUNCT
easat-3365	177	38	,	,	PUNCT
easat-3365	177	39	which	which	PRON
easat-3365	177	40	subsequently	subsequently	ADV
easat-3365	177	41	affects	affect	VERB
easat-3365	177	42	the	the	DET
easat-3365	177	43	consumer	consumer	NOUN
easat-3365	177	44	’s	’s	PART
easat-3365	177	45	behavioural	behavioural	ADJ
easat-3365	177	46	response	response	NOUN
easat-3365	177	47	(	(	PUNCT
easat-3365	177	48	r	r	NOUN
easat-3365	177	49	)	)	PUNCT
easat-3365	177	50	(	(	PUNCT
easat-3365	177	51	eroglu	eroglu	PROPN
easat-3365	177	52	,	,	PUNCT
easat-3365	177	53	s.a	s.a	PROPN
easat-3365	177	54	.	.	PROPN
easat-3365	177	55	,	,	PUNCT
easat-3365	177	56	machleit	machleit	ADV
easat-3365	177	57	,	,	PUNCT
easat-3365	177	58	k.a	k.a	PROPN
easat-3365	177	59	.	.	PROPN
easat-3365	177	60	&	&	CCONJ
easat-3365	177	61	davis	davis	PROPN
easat-3365	177	62	,	,	PUNCT
easat-3365	177	63	l.m.2001	l.m.2001	PROPN
easat-3365	177	64	)	)	PUNCT
easat-3365	177	65	.	.	PUNCT
easat-3365	178	1	according	accord	VERB
easat-3365	178	2	to	to	ADP
easat-3365	178	3	bagozzi	bagozzi	ADJ
easat-3365	178	4	(	(	PUNCT
easat-3365	178	5	1986	1986	NUM
easat-3365	178	6	)	)	PUNCT
easat-3365	178	7	,	,	PUNCT
easat-3365	178	8	when	when	SCONJ
easat-3365	178	9	consumer	consumer	NOUN
easat-3365	178	10	behaviour	behaviour	NOUN
easat-3365	178	11	is	be	AUX
easat-3365	178	12	represented	represent	VERB
easat-3365	178	13	as	as	ADP
easat-3365	178	14	an	an	DET
easat-3365	178	15	s	s	NOUN
easat-3365	178	16	-	-	ADJ
easat-3365	178	17	o	o	NOUN
easat-3365	178	18	-	-	PUNCT
easat-3365	178	19	r	r	NOUN
easat-3365	178	20	system	system	NOUN
easat-3365	178	21	,	,	PUNCT
easat-3365	178	22	the	the	DET
easat-3365	178	23	stimuli	stimulus	NOUN
easat-3365	178	24	is	be	AUX
easat-3365	178	25	external	external	ADJ
easat-3365	178	26	to	to	ADP
easat-3365	178	27	the	the	DET
easat-3365	178	28	person	person	NOUN
easat-3365	178	29	and	and	CCONJ
easat-3365	178	30	consist	consist	VERB
easat-3365	178	31	of	of	ADP
easat-3365	178	32	marketing	marketing	NOUN
easat-3365	178	33	mix	mix	NOUN
easat-3365	178	34	variables	variable	NOUN
easat-3365	178	35	and	and	CCONJ
easat-3365	178	36	environmental	environmental	ADJ
easat-3365	178	37	inputs	input	NOUN
easat-3365	178	38	.	.	PUNCT
easat-3365	179	1	organism	organism	NOUN
easat-3365	179	2	refers	refer	VERB
easat-3365	179	3	to	to	ADP
easat-3365	179	4	the	the	DET
easat-3365	179	5	‘	'	PUNCT
easat-3365	179	6	‘	'	PUNCT
easat-3365	179	7	internal	internal	ADJ
easat-3365	179	8	processes	process	NOUN
easat-3365	179	9	and	and	CCONJ
easat-3365	179	10	structures	structure	NOUN
easat-3365	179	11	intervening	intervene	VERB
easat-3365	179	12	between	between	ADP
easat-3365	179	13	stimuli	stimulus	NOUN
easat-3365	179	14	external	external	ADJ
easat-3365	179	15	to	to	ADP
easat-3365	179	16	the	the	DET
easat-3365	179	17	person	person	NOUN
easat-3365	179	18	,	,	PUNCT
easat-3365	179	19	and	and	CCONJ
easat-3365	179	20	the	the	DET
easat-3365	179	21	final	final	ADJ
easat-3365	179	22	actions	action	NOUN
easat-3365	179	23	,	,	PUNCT
easat-3365	179	24	reactions	reaction	NOUN
easat-3365	179	25	or	or	CCONJ
easat-3365	179	26	responses	response	NOUN
easat-3365	179	27	emitted	emit	VERB
easat-3365	179	28	.	.	PUNCT
easat-3365	180	1	the	the	DET
easat-3365	180	2	intervening	intervene	VERB
easat-3365	180	3	processes	process	NOUN
easat-3365	180	4	and	and	CCONJ
easat-3365	180	5	structures	structure	NOUN
easat-3365	180	6	consist	consist	VERB
easat-3365	180	7	of	of	ADP
easat-3365	180	8	perceptual	perceptual	ADJ
easat-3365	180	9	,	,	PUNCT
easat-3365	180	10	physiological	physiological	ADJ
easat-3365	180	11	,	,	PUNCT
easat-3365	180	12	feeling	feeling	NOUN
easat-3365	180	13	and	and	CCONJ
easat-3365	180	14	thinking	thinking	NOUN
easat-3365	180	15	activities	activity	NOUN
easat-3365	180	16	’’	’'	PUNCT
easat-3365	180	17	(	(	PUNCT
easat-3365	180	18	bagozzi	bagozzi	NOUN
easat-3365	180	19	1986	1986	NUM
easat-3365	180	20	,	,	PUNCT
easat-3365	180	21	p.46	p.46	PROPN
easat-3365	180	22	)	)	PUNCT
easat-3365	180	23	.	.	PUNCT
easat-3365	181	1	response	response	NOUN
easat-3365	181	2	in	in	ADP
easat-3365	181	3	the	the	DET
easat-3365	181	4	s	s	PROPN
easat-3365	181	5	-	-	ADJ
easat-3365	181	6	o	o	NOUN
easat-3365	181	7	-	-	PUNCT
easat-3365	181	8	r	r	NOUN
easat-3365	181	9	paradigm	paradigm	NOUN
easat-3365	181	10	represents	represent	VERB
easat-3365	181	11	the	the	DET
easat-3365	181	12	outcomes	outcome	NOUN
easat-3365	181	13	and	and	CCONJ
easat-3365	181	14	the	the	DET
easat-3365	181	15	final	final	ADJ
easat-3365	181	16	decisions	decision	NOUN
easat-3365	181	17	of	of	ADP
easat-3365	181	18	consumers	consumer	NOUN
easat-3365	181	19	,	,	PUNCT
easat-3365	181	20	which	which	PRON
easat-3365	181	21	can	can	AUX
easat-3365	181	22	be	be	AUX
easat-3365	181	23	approach	approach	NOUN
easat-3365	181	24	or	or	CCONJ
easat-3365	181	25	avoidance	avoidance	NOUN
easat-3365	181	26	.	.	PUNCT
easat-3365	182	1	the	the	DET
easat-3365	182	2	framework	framework	NOUN
easat-3365	182	3	is	be	AUX
easat-3365	182	4	used	use	VERB
easat-3365	182	5	in	in	ADP
easat-3365	182	6	different	different	ADJ
easat-3365	182	7	retail	retail	ADJ
easat-3365	182	8	studies	study	NOUN
easat-3365	182	9	,	,	PUNCT
easat-3365	182	10	making	make	VERB
easat-3365	182	11	it	it	PRON
easat-3365	182	12	possible	possible	ADJ
easat-3365	182	13	to	to	PART
easat-3365	182	14	perceive	perceive	VERB
easat-3365	182	15	different	different	ADJ
easat-3365	182	16	83	83	NUM
easat-3365	182	17	variables	variable	NOUN
easat-3365	182	18	used	use	VERB
easat-3365	182	19	as	as	ADP
easat-3365	182	20	stimulus	stimulus	NOUN
easat-3365	182	21	(	(	PUNCT
easat-3365	182	22	eg	eg	NOUN
easat-3365	182	23	:	:	PUNCT
easat-3365	182	24	quality	quality	NOUN
easat-3365	182	25	of	of	ADP
easat-3365	182	26	products	product	NOUN
easat-3365	182	27	and	and	CCONJ
easat-3365	182	28	services	service	NOUN
easat-3365	182	29	(	(	PUNCT
easat-3365	182	30	jang	jang	PROPN
easat-3365	182	31	and	and	CCONJ
easat-3365	182	32	namkung	namkung	PROPN
easat-3365	182	33	,	,	PUNCT
easat-3365	182	34	2009	2009	NUM
easat-3365	182	35	)	)	PUNCT
easat-3365	182	36	,	,	PUNCT
easat-3365	182	37	purchase	purchase	NOUN
easat-3365	182	38	points	point	NOUN
easat-3365	182	39	(	(	PUNCT
easat-3365	182	40	chang	chang	PROPN
easat-3365	182	41	et	et	PROPN
easat-3365	182	42	al	al	PROPN
easat-3365	182	43	.	.	PROPN
easat-3365	182	44	,	,	PUNCT
easat-3365	182	45	2014	2014	NUM
easat-3365	182	46	)	)	PUNCT
easat-3365	182	47	,	,	PUNCT
easat-3365	182	48	convenience	convenience	NOUN
easat-3365	182	49	(	(	PUNCT
easat-3365	182	50	shankar	shankar	PROPN
easat-3365	182	51	et	et	PROPN
easat-3365	182	52	al	al	PROPN
easat-3365	182	53	.	.	PROPN
easat-3365	182	54	,	,	PUNCT
easat-3365	182	55	2021	2021	NUM
easat-3365	182	56	)	)	PUNCT
easat-3365	182	57	,	,	PUNCT
easat-3365	182	58	channel	channel	NOUN
easat-3365	182	59	integration	integration	NOUN
easat-3365	182	60	(	(	PUNCT
easat-3365	182	61	chen	chen	PROPN
easat-3365	182	62	and	and	CCONJ
easat-3365	182	63	chi	chi	PROPN
easat-3365	182	64	,	,	PUNCT
easat-3365	182	65	2021	2021	NUM
easat-3365	182	66	)	)	PUNCT
easat-3365	182	67	,	,	PUNCT
easat-3365	182	68	content	content	NOUN
easat-3365	182	69	attractiveness	attractiveness	NOUN
easat-3365	182	70	(	(	PUNCT
easat-3365	182	71	huang	huang	PROPN
easat-3365	182	72	,	,	PUNCT
easat-3365	182	73	2016	2016	NUM
easat-3365	182	74	)	)	PUNCT
easat-3365	182	75	,	,	PUNCT
easat-3365	182	76	store	store	NOUN
easat-3365	182	77	atmosphere	atmosphere	NOUN
easat-3365	182	78	(	(	PUNCT
easat-3365	182	79	barros	barros	X
easat-3365	182	80	et	et	PROPN
easat-3365	182	81	al	al	PROPN
easat-3365	182	82	.	.	PROPN
easat-3365	182	83	,	,	PUNCT
easat-3365	182	84	2019	2019	NUM
easat-3365	182	85	)	)	PUNCT
easat-3365	182	86	,	,	PUNCT
easat-3365	182	87	omnichannel	omnichannel	NOUN
easat-3365	182	88	capability	capability	NOUN
easat-3365	182	89	(	(	PUNCT
easat-3365	182	90	urguplu	urguplu	ADJ
easat-3365	182	91	and	and	CCONJ
easat-3365	182	92	huseyinoglu	huseyinoglu	PROPN
easat-3365	182	93	,	,	PUNCT
easat-3365	182	94	2021	2021	NUM
easat-3365	182	95	)	)	PUNCT
easat-3365	182	96	,	,	PUNCT
easat-3365	182	97	etc	etc	X
easat-3365	182	98	.	.	X
easat-3365	182	99	)	)	PUNCT
easat-3365	182	100	.	.	PUNCT
easat-3365	183	1	in	in	ADP
easat-3365	183	2	the	the	DET
easat-3365	183	3	traditional	traditional	ADJ
easat-3365	183	4	retail	retail	ADJ
easat-3365	183	5	context	context	NOUN
easat-3365	183	6	specifically	specifically	ADV
easat-3365	183	7	,	,	PUNCT
easat-3365	183	8	a	a	DET
easat-3365	183	9	wide	wide	ADJ
easat-3365	183	10	range	range	NOUN
easat-3365	183	11	of	of	ADP
easat-3365	183	12	research	research	NOUN
easat-3365	183	13	has	have	AUX
easat-3365	183	14	used	use	VERB
easat-3365	183	15	the	the	DET
easat-3365	183	16	s	s	NOUN
easat-3365	183	17	-	-	ADJ
easat-3365	183	18	o	o	NOUN
easat-3365	183	19	-	-	PUNCT
easat-3365	183	20	r	r	NOUN
easat-3365	183	21	framework	framework	NOUN
easat-3365	183	22	to	to	PART
easat-3365	183	23	investigate	investigate	VERB
easat-3365	183	24	the	the	DET
easat-3365	183	25	influence	influence	NOUN
easat-3365	183	26	of	of	ADP
easat-3365	183	27	the	the	DET
easat-3365	183	28	buying	buying	NOUN
easat-3365	183	29	environment	environment	NOUN
easat-3365	183	30	on	on	ADP
easat-3365	183	31	consumer	consumer	NOUN
easat-3365	183	32	expectations	expectation	NOUN
easat-3365	183	33	,	,	PUNCT
easat-3365	183	34	cognition	cognition	NOUN
easat-3365	183	35	,	,	PUNCT
easat-3365	183	36	and	and	CCONJ
easat-3365	183	37	emotion	emotion	NOUN
easat-3365	183	38	(	(	PUNCT
easat-3365	183	39	bitner	bitner	NOUN
easat-3365	183	40	,	,	PUNCT
easat-3365	183	41	1990	1990	NUM
easat-3365	183	42	;	;	PUNCT
easat-3365	183	43	wakefield	wakefield	PROPN
easat-3365	183	44	and	and	CCONJ
easat-3365	183	45	blodgett	blodgett	PROPN
easat-3365	183	46	,	,	PUNCT
easat-3365	183	47	1996	1996	NUM
easat-3365	183	48	;	;	PUNCT
easat-3365	183	49	turley	turley	PROPN
easat-3365	183	50	and	and	CCONJ
easat-3365	183	51	milliman	milliman	PROPN
easat-3365	183	52	,	,	PUNCT
easat-3365	183	53	2000	2000	NUM
easat-3365	183	54	;	;	PUNCT
easat-3365	183	55	kaltcheva	kaltcheva	PROPN
easat-3365	183	56	and	and	CCONJ
easat-3365	183	57	weitz	weitz	PROPN
easat-3365	183	58	,	,	PUNCT
easat-3365	183	59	2006	2006	NUM
easat-3365	183	60	;	;	PUNCT
easat-3365	183	61	jani	jani	PROPN
easat-3365	183	62	and	and	CCONJ
easat-3365	183	63	han	han	PROPN
easat-3365	183	64	,	,	PUNCT
easat-3365	183	65	2015	2015	NUM
easat-3365	183	66	;	;	PUNCT
easat-3365	183	67	barros	barros	PROPN
easat-3365	183	68	et	et	PROPN
easat-3365	183	69	al	al	PROPN
easat-3365	183	70	.	.	PROPN
easat-3365	183	71	,	,	PUNCT
easat-3365	183	72	2019	2019	NUM
easat-3365	183	73	;	;	PUNCT
easat-3365	183	74	chen	chen	PROPN
easat-3365	183	75	and	and	CCONJ
easat-3365	183	76	chi	chi	PROPN
easat-3365	183	77	,	,	PUNCT
easat-3365	183	78	2021	2021	NUM
easat-3365	183	79	)	)	PUNCT
easat-3365	183	80	,	,	PUNCT
easat-3365	183	81	hence	hence	ADV
easat-3365	183	82	a	a	DET
easat-3365	183	83	wellevaluated	wellevaluated	ADJ
easat-3365	183	84	framework	framework	NOUN
easat-3365	183	85	in	in	ADP
easat-3365	183	86	the	the	DET
easat-3365	183	87	retail	retail	ADJ
easat-3365	183	88	and	and	CCONJ
easat-3365	183	89	consumer	consumer	NOUN
easat-3365	183	90	behaviour	behaviour	NOUN
easat-3365	183	91	context	context	NOUN
easat-3365	183	92	.	.	PUNCT
easat-3365	184	1	ebehaviours	ebehaviours	PROPN
easat-3365	184	2	(	(	PUNCT
easat-3365	184	3	bagozzi	bagozzi	ADJ
easat-3365	184	4	,	,	PUNCT
easat-3365	184	5	1986	1986	NUM
easat-3365	184	6	;	;	PUNCT
easat-3365	184	7	donovan	donovan	PROPN
easat-3365	184	8	et	et	PROPN
easat-3365	184	9	al	al	PROPN
easat-3365	184	10	.	.	PROPN
easat-3365	184	11	,	,	PUNCT
easat-3365	184	12	1994	1994	NUM
easat-3365	184	13	)	)	PUNCT
easat-3365	184	14	.	.	PUNCT
easat-3365	185	1	the	the	DET
easat-3365	185	2	model	model	NOUN
easat-3365	185	3	is	be	AUX
easat-3365	185	4	also	also	ADV
easat-3365	185	5	customised	customise	VERB
easat-3365	185	6	to	to	PART
easat-3365	185	7	fit	fit	VERB
easat-3365	185	8	in	in	ADP
easat-3365	185	9	both	both	CCONJ
easat-3365	185	10	the	the	DET
easat-3365	185	11	offline	offline	ADJ
easat-3365	185	12	(	(	PUNCT
easat-3365	185	13	bitner	bitner	NOUN
easat-3365	185	14	,	,	PUNCT
easat-3365	185	15	1992	1992	NUM
easat-3365	185	16	;	;	PUNCT
easat-3365	185	17	donovan	donovan	PROPN
easat-3365	185	18	et	et	PROPN
easat-3365	185	19	al	al	PROPN
easat-3365	185	20	.	.	PROPN
easat-3365	185	21	,	,	PUNCT
easat-3365	185	22	2002	2002	NUM
easat-3365	185	23	;	;	PUNCT
easat-3365	185	24	chang	chang	PROPN
easat-3365	185	25	,	,	PUNCT
easat-3365	185	26	eckman	eckman	NOUN
easat-3365	185	27	and	and	CCONJ
easat-3365	185	28	yan	yan	PROPN
easat-3365	185	29	,	,	PUNCT
easat-3365	185	30	2011	2011	NUM
easat-3365	185	31	)	)	PUNCT
easat-3365	185	32	and	and	CCONJ
easat-3365	185	33	the	the	DET
easat-3365	185	34	online	online	NOUN
easat-3365	185	35	(	(	PUNCT
easat-3365	185	36	eroglu	eroglu	PROPN
easat-3365	185	37	et	et	PROPN
easat-3365	185	38	al	al	PROPN
easat-3365	185	39	.	.	PROPN
easat-3365	185	40	,	,	PUNCT
easat-3365	185	41	2001	2001	NUM
easat-3365	185	42	;	;	PUNCT
easat-3365	185	43	mathwick	mathwick	NOUN
easat-3365	185	44	et	et	PROPN
easat-3365	185	45	al	al	PROPN
easat-3365	185	46	.	.	PROPN
easat-3365	185	47	,	,	PUNCT
easat-3365	185	48	2001	2001	NUM
easat-3365	185	49	;	;	PUNCT
easat-3365	185	50	ha	ha	INTJ
easat-3365	185	51	and	and	CCONJ
easat-3365	185	52	lennon	lennon	PROPN
easat-3365	185	53	,	,	PUNCT
easat-3365	185	54	2010	2010	NUM
easat-3365	185	55	;	;	PUNCT
easat-3365	185	56	song	song	NOUN
easat-3365	185	57	and	and	CCONJ
easat-3365	185	58	kim	kim	PROPN
easat-3365	185	59	,	,	PUNCT
easat-3365	185	60	2012	2012	NUM
easat-3365	185	61	;	;	PUNCT
easat-3365	185	62	gurrea	gurrea	NOUN
easat-3365	185	63	and	and	CCONJ
easat-3365	185	64	sanclemente	sanclemente	NOUN
easat-3365	185	65	,	,	PUNCT
easat-3365	185	66	2014	2014	NUM
easat-3365	185	67	;	;	PUNCT
easat-3365	185	68	mosquera	mosquera	NOUN
easat-3365	185	69	et	et	PROPN
easat-3365	185	70	al	al	PROPN
easat-3365	185	71	.	.	PROPN
easat-3365	185	72	,	,	PUNCT
easat-3365	185	73	2018	2018	NUM
easat-3365	185	74	)	)	PUNCT
easat-3365	185	75	shopping	shopping	NOUN
easat-3365	185	76	context	context	NOUN
easat-3365	185	77	to	to	PART
easat-3365	185	78	determine	determine	VERB
easat-3365	185	79	consumer	consumer	NOUN
easat-3365	185	80	behaviour	behaviour	NOUN
easat-3365	185	81	in	in	ADP
easat-3365	185	82	the	the	DET
easat-3365	185	83	retail	retail	ADJ
easat-3365	185	84	environment	environment	NOUN
easat-3365	185	85	and	and	CCONJ
easat-3365	185	86	has	have	AUX
easat-3365	185	87	been	be	AUX
easat-3365	185	88	incorporated	incorporate	VERB
easat-3365	185	89	effectively	effectively	ADV
easat-3365	185	90	in	in	ADP
easat-3365	185	91	many	many	ADJ
easat-3365	185	92	studies	study	NOUN
easat-3365	185	93	(	(	PUNCT
easat-3365	185	94	eroglu	eroglu	PROPN
easat-3365	185	95	et	et	PROPN
easat-3365	185	96	al	al	PROPN
easat-3365	185	97	.	.	PROPN
easat-3365	185	98	,	,	PUNCT
easat-3365	185	99	2001	2001	NUM
easat-3365	185	100	;	;	PUNCT
easat-3365	185	101	chang	chang	PROPN
easat-3365	185	102	and	and	CCONJ
easat-3365	185	103	chen	chen	PROPN
easat-3365	185	104	,	,	PUNCT
easat-3365	185	105	2008	2008	NUM
easat-3365	185	106	;	;	PUNCT
easat-3365	185	107	harris	harris	PROPN
easat-3365	185	108	and	and	CCONJ
easat-3365	185	109	goode	goode	PROPN
easat-3365	185	110	,	,	PUNCT
easat-3365	185	111	2010	2010	NUM
easat-3365	185	112	;	;	PUNCT
easat-3365	185	113	kim	kim	PROPN
easat-3365	185	114	and	and	CCONJ
easat-3365	185	115	lennon	lennon	PROPN
easat-3365	185	116	,	,	PUNCT
easat-3365	185	117	2010	2010	NUM
easat-3365	185	118	;	;	PUNCT
easat-3365	185	119	lee	lee	PROPN
easat-3365	185	120	et	et	PROPN
easat-3365	185	121	al	al	PROPN
easat-3365	185	122	.	.	PROPN
easat-3365	185	123	,	,	PUNCT
easat-3365	185	124	2010	2010	NUM
easat-3365	185	125	;	;	PUNCT
easat-3365	185	126	hewei	hewei	NOUN
easat-3365	185	127	and	and	CCONJ
easat-3365	185	128	youngsook	youngsook	NOUN
easat-3365	185	129	,	,	PUNCT
easat-3365	185	130	2022	2022	NUM
easat-3365	185	131	)	)	PUNCT
easat-3365	185	132	making	make	VERB
easat-3365	185	133	it	it	PRON
easat-3365	185	134	an	an	DET
easat-3365	185	135	apt	apt	ADJ
easat-3365	185	136	framework	framework	NOUN
easat-3365	185	137	for	for	ADP
easat-3365	185	138	omnichannel	omnichannel	NOUN
easat-3365	185	139	research	research	NOUN
easat-3365	185	140	.	.	PUNCT
easat-3365	186	1	thus	thus	ADV
easat-3365	186	2	,	,	PUNCT
easat-3365	186	3	the	the	DET
easat-3365	186	4	s	s	NOUN
easat-3365	186	5	-	-	ADJ
easat-3365	186	6	o	o	NOUN
easat-3365	186	7	-	-	PUNCT
easat-3365	186	8	r	r	NOUN
easat-3365	186	9	framework	framework	NOUN
easat-3365	186	10	suits	suit	NOUN
easat-3365	186	11	well	well	ADV
easat-3365	186	12	with	with	ADP
easat-3365	186	13	the	the	DET
easat-3365	186	14	theoretical	theoretical	ADJ
easat-3365	186	15	foundation	foundation	NOUN
easat-3365	186	16	for	for	ADP
easat-3365	186	17	the	the	DET
easat-3365	186	18	research	research	NOUN
easat-3365	186	19	,	,	PUNCT
easat-3365	186	20	which	which	PRON
easat-3365	186	21	investigates	investigate	VERB
easat-3365	186	22	omni	omni	ADJ
easat-3365	186	23	-	-	PUNCT
easat-3365	186	24	channel	channel	NOUN
easat-3365	186	25	retail	retail	ADJ
easat-3365	186	26	strategy	strategy	NOUN
easat-3365	186	27	and	and	CCONJ
easat-3365	186	28	customer	customer	NOUN
easat-3365	186	29	loyalty	loyalty	NOUN
easat-3365	186	30	.	.	PUNCT
easat-3365	187	1	stimulus	stimulus	ADJ
easat-3365	187	2	-	-	PUNCT
easat-3365	187	3	organism	organism	NOUN
easat-3365	187	4	-	-	PUNCT
easat-3365	187	5	response	response	NOUN
easat-3365	187	6	(	(	PUNCT
easat-3365	187	7	s	s	NOUN
easat-3365	187	8	-	-	ADJ
easat-3365	187	9	o	o	NOUN
easat-3365	187	10	-	-	PUNCT
easat-3365	187	11	r	r	NOUN
easat-3365	187	12	)	)	PUNCT
easat-3365	187	13	model	model	NOUN
easat-3365	187	14	provides	provide	VERB
easat-3365	187	15	a	a	DET
easat-3365	187	16	comprehensive	comprehensive	ADJ
easat-3365	187	17	framework	framework	NOUN
easat-3365	187	18	for	for	ADP
easat-3365	187	19	analyzing	analyze	VERB
easat-3365	187	20	the	the	DET
easat-3365	187	21	relationship	relationship	NOUN
easat-3365	187	22	between	between	ADP
easat-3365	187	23	omnichannel	omnichannel	NOUN
easat-3365	187	24	retail	retail	ADJ
easat-3365	187	25	strategies	strategy	NOUN
easat-3365	187	26	and	and	CCONJ
easat-3365	187	27	customer	customer	NOUN
easat-3365	187	28	loyalty	loyalty	NOUN
easat-3365	187	29	in	in	ADP
easat-3365	187	30	e	e	PROPN
easat-3365	187	31	-	-	NOUN
easat-3365	187	32	commerce	commerce	NOUN
easat-3365	187	33	stores	store	NOUN
easat-3365	187	34	in	in	ADP
easat-3365	187	35	delta	delta	PROPN
easat-3365	187	36	state	state	PROPN
easat-3365	187	37	,	,	PUNCT
easat-3365	187	38	nigeria	nigeria	PROPN
easat-3365	187	39	.	.	PUNCT
easat-3365	188	1	by	by	ADP
easat-3365	188	2	considering	consider	VERB
easat-3365	188	3	how	how	SCONJ
easat-3365	188	4	various	various	ADJ
easat-3365	188	5	stimuli	stimulus	NOUN
easat-3365	188	6	influence	influence	NOUN
easat-3365	188	7	customers	customer	NOUN
easat-3365	188	8	'	'	PART
easat-3365	188	9	internal	internal	ADJ
easat-3365	188	10	states	state	NOUN
easat-3365	188	11	and	and	CCONJ
easat-3365	188	12	subsequent	subsequent	ADJ
easat-3365	188	13	behavioral	behavioral	ADJ
easat-3365	188	14	responses	response	NOUN
easat-3365	188	15	,	,	PUNCT
easat-3365	188	16	this	this	DET
easat-3365	188	17	theory	theory	NOUN
easat-3365	188	18	enables	enable	VERB
easat-3365	188	19	a	a	DET
easat-3365	188	20	nuanced	nuanced	ADJ
easat-3365	188	21	understanding	understanding	NOUN
easat-3365	188	22	of	of	ADP
easat-3365	188	23	the	the	DET
easat-3365	188	24	factors	factor	NOUN
easat-3365	188	25	driving	drive	VERB
easat-3365	188	26	customer	customer	NOUN
easat-3365	188	27	loyalty	loyalty	NOUN
easat-3365	188	28	in	in	ADP
easat-3365	188	29	the	the	DET
easat-3365	188	30	context	context	NOUN
easat-3365	188	31	of	of	ADP
easat-3365	188	32	diverse	diverse	ADJ
easat-3365	188	33	cultural	cultural	ADJ
easat-3365	188	34	and	and	CCONJ
easat-3365	188	35	contextual	contextual	ADJ
easat-3365	188	36	influences	influence	NOUN
easat-3365	188	37	.	.	PUNCT
easat-3365	189	1	using	use	VERB
easat-3365	189	2	the	the	DET
easat-3365	189	3	s	s	NOUN
easat-3365	189	4	-	-	ADJ
easat-3365	189	5	o	o	NOUN
easat-3365	189	6	-	-	PUNCT
easat-3365	189	7	r	r	NOUN
easat-3365	189	8	model	model	NOUN
easat-3365	189	9	allows	allow	VERB
easat-3365	189	10	for	for	ADP
easat-3365	189	11	a	a	DET
easat-3365	189	12	structured	structured	ADJ
easat-3365	189	13	examination	examination	NOUN
easat-3365	189	14	of	of	ADP
easat-3365	189	15	the	the	DET
easat-3365	189	16	complex	complex	ADJ
easat-3365	189	17	interactions	interaction	NOUN
easat-3365	189	18	between	between	ADP
easat-3365	189	19	stimuli	stimulus	NOUN
easat-3365	189	20	,	,	PUNCT
easat-3365	189	21	organism	organism	NOUN
easat-3365	189	22	,	,	PUNCT
easat-3365	189	23	and	and	CCONJ
easat-3365	189	24	response	response	NOUN
easat-3365	189	25	variables	variable	NOUN
easat-3365	189	26	,	,	PUNCT
easat-3365	189	27	thus	thus	ADV
easat-3365	189	28	facilitating	facilitate	VERB
easat-3365	189	29	insightful	insightful	ADJ
easat-3365	189	30	conclusions	conclusion	NOUN
easat-3365	189	31	and	and	CCONJ
easat-3365	189	32	strategic	strategic	ADJ
easat-3365	189	33	recommendations	recommendation	NOUN
easat-3365	189	34	for	for	ADP
easat-3365	189	35	enhancing	enhance	VERB
easat-3365	189	36	customer	customer	NOUN
easat-3365	189	37	loyalty	loyalty	NOUN
easat-3365	189	38	in	in	ADP
easat-3365	189	39	e	e	NOUN
easat-3365	189	40	-	-	ADJ
easat-3365	189	41	commerce	commerce	ADJ
easat-3365	189	42	retail	retail	ADJ
easat-3365	189	43	settings	setting	NOUN
easat-3365	189	44	.	.	PUNCT
easat-3365	190	1	2.9	2.9	NUM
easat-3365	190	2	.	.	PUNCT
easat-3365	191	1	empirical	empirical	ADJ
easat-3365	191	2	review	review	PROPN
easat-3365	191	3	dovalienė	dovalienė	PROPN
easat-3365	191	4	,	,	PUNCT
easat-3365	191	5	piligrimienė	piligrimienė	NOUN
easat-3365	191	6	,	,	PUNCT
easat-3365	191	7	and	and	CCONJ
easat-3365	191	8	masiulytė	masiulytė	NOUN
easat-3365	191	9	(	(	PUNCT
easat-3365	191	10	2016	2016	NUM
easat-3365	191	11	)	)	PUNCT
easat-3365	191	12	,	,	PUNCT
easat-3365	191	13	in	in	ADP
easat-3365	191	14	their	their	PRON
easat-3365	191	15	study	study	NOUN
easat-3365	191	16	of	of	ADP
easat-3365	191	17	mobile	mobile	ADJ
easat-3365	191	18	applications	application	NOUN
easat-3365	191	19	,	,	PUNCT
easat-3365	191	20	examine	examine	VERB
easat-3365	191	21	the	the	DET
easat-3365	191	22	factors	factor	NOUN
easat-3365	191	23	influencing	influence	VERB
easat-3365	191	24	customer	customer	NOUN
easat-3365	191	25	engagement	engagement	NOUN
easat-3365	191	26	.	.	PUNCT
easat-3365	192	1	the	the	DET
easat-3365	192	2	empirical	empirical	ADJ
easat-3365	192	3	study	study	NOUN
easat-3365	192	4	adopts	adopt	VERB
easat-3365	192	5	a	a	DET
easat-3365	192	6	quantitative	quantitative	ADJ
easat-3365	192	7	approach	approach	NOUN
easat-3365	192	8	and	and	CCONJ
easat-3365	192	9	performs	perform	VERB
easat-3365	192	10	a	a	DET
easat-3365	192	11	research	research	NOUN
easat-3365	192	12	survey	survey	NOUN
easat-3365	192	13	using	use	VERB
easat-3365	192	14	an	an	DET
easat-3365	192	15	online	online	ADJ
easat-3365	192	16	multiple	multiple	ADJ
easat-3365	192	17	item	item	NOUN
easat-3365	192	18	questionnaire	questionnaire	NOUN
easat-3365	192	19	to	to	PART
easat-3365	192	20	collect	collect	VERB
easat-3365	192	21	primary	primary	ADJ
easat-3365	192	22	data	datum	NOUN
easat-3365	192	23	.	.	PUNCT
easat-3365	193	1	the	the	DET
easat-3365	193	2	study	study	NOUN
easat-3365	193	3	evaluates	evaluate	VERB
easat-3365	193	4	the	the	DET
easat-3365	193	5	responses	response	NOUN
easat-3365	193	6	of	of	ADP
easat-3365	193	7	196	196	NUM
easat-3365	193	8	participants	participant	NOUN
easat-3365	193	9	using	use	VERB
easat-3365	193	10	descriptive	descriptive	ADJ
easat-3365	193	11	statistics	statistic	NOUN
easat-3365	193	12	,	,	PUNCT
easat-3365	193	13	correlational	correlational	ADJ
easat-3365	193	14	analysis	analysis	NOUN
easat-3365	193	15	,	,	PUNCT
easat-3365	193	16	and	and	CCONJ
easat-3365	193	17	multiple	multiple	ADJ
easat-3365	193	18	regression	regression	NOUN
easat-3365	193	19	analysis	analysis	NOUN
easat-3365	193	20	.	.	PUNCT
easat-3365	194	1	a	a	DET
easat-3365	194	2	study	study	NOUN
easat-3365	194	3	conducted	conduct	VERB
easat-3365	194	4	by	by	ADP
easat-3365	194	5	wallacea	wallacea	PROPN
easat-3365	194	6	,	,	PUNCT
easat-3365	194	7	gieseb	gieseb	NOUN
easat-3365	194	8	and	and	CCONJ
easat-3365	194	9	johnson	johnson	PROPN
easat-3365	194	10	(	(	PUNCT
easat-3365	194	11	2021	2021	NUM
easat-3365	194	12	)	)	PUNCT
easat-3365	194	13	highlighted	highlight	VERB
easat-3365	194	14	the	the	DET
easat-3365	194	15	significant	significant	ADJ
easat-3365	194	16	linkage	linkage	NOUN
easat-3365	194	17	between	between	ADP
easat-3365	194	18	the	the	DET
easat-3365	194	19	concept	concept	NOUN
easat-3365	194	20	of	of	ADP
easat-3365	194	21	multichannel	multichannel	NOUN
easat-3365	194	22	and	and	CCONJ
easat-3365	194	23	its	its	PRON
easat-3365	194	24	impact	impact	NOUN
easat-3365	194	25	on	on	ADP
easat-3365	194	26	customers	customer	NOUN
easat-3365	194	27	,	,	PUNCT
easat-3365	194	28	concerning	concern	VERB
easat-3365	194	29	customer	customer	NOUN
easat-3365	194	30	loyalty	loyalty	NOUN
easat-3365	194	31	.	.	PUNCT
easat-3365	195	1	multichannel	multichannel	ADJ
easat-3365	195	2	retail	retail	ADJ
easat-3365	195	3	strategies	strategy	NOUN
easat-3365	195	4	improve	improve	VERB
easat-3365	195	5	the	the	DET
easat-3365	195	6	value	value	NOUN
easat-3365	195	7	of	of	ADP
easat-3365	195	8	service	service	NOUN
easat-3365	195	9	outputs	output	NOUN
easat-3365	195	10	presented	present	VERB
easat-3365	195	11	to	to	ADP
easat-3365	195	12	the	the	DET
easat-3365	195	13	consumer	consumer	NOUN
easat-3365	195	14	,	,	PUNCT
easat-3365	195	15	stating	state	VERB
easat-3365	195	16	that	that	SCONJ
easat-3365	195	17	customer	customer	NOUN
easat-3365	195	18	loyalty	loyalty	NOUN
easat-3365	195	19	derives	derive	VERB
easat-3365	195	20	from	from	ADP
easat-3365	195	21	enhanced	enhanced	ADJ
easat-3365	195	22	and	and	CCONJ
easat-3365	195	23	focused	focused	ADJ
easat-3365	195	24	customer	customer	NOUN
easat-3365	195	25	satisfaction	satisfaction	NOUN
easat-3365	195	26	(	(	PUNCT
easat-3365	195	27	wallace	wallace	PROPN
easat-3365	195	28	et	et	PROPN
easat-3365	195	29	al	al	PROPN
easat-3365	195	30	.	.	PROPN
easat-3365	195	31	,	,	PUNCT
easat-3365	195	32	2004	2004	NUM
easat-3365	195	33	)	)	PUNCT
easat-3365	195	34	.	.	PUNCT
easat-3365	196	1	on	on	ADP
easat-3365	196	2	the	the	DET
easat-3365	196	3	other	other	ADJ
easat-3365	196	4	hand	hand	NOUN
easat-3365	196	5	,	,	PUNCT
easat-3365	196	6	some	some	DET
easat-3365	196	7	studies	study	NOUN
easat-3365	196	8	argue	argue	VERB
easat-3365	196	9	that	that	SCONJ
easat-3365	196	10	multichannel	multichannel	ADJ
easat-3365	196	11	buyers	buyer	NOUN
easat-3365	196	12	are	be	AUX
easat-3365	196	13	not	not	PART
easat-3365	196	14	as	as	ADV
easat-3365	196	15	loyal	loyal	ADJ
easat-3365	196	16	compared	compare	VERB
easat-3365	196	17	to	to	ADP
easat-3365	196	18	single	single	ADJ
easat-3365	196	19	channel	channel	NOUN
easat-3365	196	20	buyers	buyer	NOUN
easat-3365	196	21	(	(	PUNCT
easat-3365	196	22	verhoef&donkers	verhoef&donker	NOUN
easat-3365	196	23	,	,	PUNCT
easat-3365	196	24	2022	2022	NUM
easat-3365	196	25	)	)	PUNCT
easat-3365	196	26	.	.	PUNCT
easat-3365	197	1	the	the	DET
easat-3365	197	2	reason	reason	NOUN
easat-3365	197	3	behind	behind	ADP
easat-3365	197	4	that	that	PRON
easat-3365	197	5	,	,	PUNCT
easat-3365	197	6	is	be	AUX
easat-3365	197	7	they	they	PRON
easat-3365	197	8	tend	tend	VERB
easat-3365	197	9	to	to	PART
easat-3365	197	10	be	be	AUX
easat-3365	197	11	more	more	ADV
easat-3365	197	12	conscious	conscious	ADJ
easat-3365	197	13	in	in	ADP
easat-3365	197	14	6244	6244	NUM
easat-3365	197	15	edelweiss	edelweiss	PROPN
easat-3365	197	16	applied	apply	VERB
easat-3365	197	17	science	science	NOUN
easat-3365	197	18	and	and	CCONJ
easat-3365	197	19	technology	technology	NOUN
easat-3365	197	20	issn	issn	PROPN
easat-3365	197	21	:	:	PUNCT
easat-3365	197	22	2576	2576	NUM
easat-3365	197	23	-	-	SYM
easat-3365	197	24	8484	8484	NUM
easat-3365	197	25	vol	vol	NOUN
easat-3365	197	26	.	.	PROPN
easat-3365	198	1	8	8	NUM
easat-3365	198	2	,	,	PUNCT
easat-3365	198	3	no	no	INTJ
easat-3365	198	4	.	.	NOUN
easat-3365	199	1	6	6	NUM
easat-3365	199	2	:	:	SYM
easat-3365	199	3	6236	6236	NUM
easat-3365	199	4	-	-	SYM
easat-3365	199	5	6250	6250	NUM
easat-3365	199	6	,	,	PUNCT
easat-3365	199	7	2024	2024	NUM
easat-3365	199	8	doi	doi	NOUN
easat-3365	199	9	:	:	PUNCT
easat-3365	199	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	199	11	©	©	ADP
easat-3365	199	12	2024	2024	NUM
easat-3365	199	13	by	by	ADP
easat-3365	199	14	the	the	DET
easat-3365	199	15	authors	author	NOUN
easat-3365	199	16	;	;	PUNCT
easat-3365	199	17	licensee	licensee	PROPN
easat-3365	199	18	learning	learn	VERB
easat-3365	199	19	gate	gate	PROPN
easat-3365	199	20	term	term	NOUN
easat-3365	199	21	of	of	ADP
easat-3365	199	22	prices	price	NOUN
easat-3365	199	23	and	and	CCONJ
easat-3365	199	24	are	be	AUX
easat-3365	199	25	mainly	mainly	ADV
easat-3365	199	26	focused	focus	VERB
easat-3365	199	27	on	on	ADP
easat-3365	199	28	finding	find	VERB
easat-3365	199	29	the	the	DET
easat-3365	199	30	best	good	ADJ
easat-3365	199	31	offer	offer	NOUN
easat-3365	199	32	,	,	PUNCT
easat-3365	199	33	thus	thus	ADV
easat-3365	199	34	the	the	DET
easat-3365	199	35	tendency	tendency	NOUN
easat-3365	199	36	to	to	PART
easat-3365	199	37	switch	switch	VERB
easat-3365	199	38	retailers	retailer	NOUN
easat-3365	199	39	and	and	CCONJ
easat-3365	199	40	channels	channel	NOUN
easat-3365	199	41	(	(	PUNCT
easat-3365	199	42	bolton	bolton	PROPN
easat-3365	199	43	,	,	PUNCT
easat-3365	199	44	lemon	lemon	PROPN
easat-3365	199	45	&	&	CCONJ
easat-3365	199	46	verhoef	verhoef	PROPN
easat-3365	199	47	,	,	PUNCT
easat-3365	199	48	2004	2004	NUM
easat-3365	199	49	)	)	PUNCT
easat-3365	199	50	.	.	PUNCT
easat-3365	200	1	3	3	X
easat-3365	200	2	.	.	X
easat-3365	200	3	methodology	methodology	NOUN
easat-3365	200	4	the	the	DET
easat-3365	200	5	research	research	NOUN
easat-3365	200	6	design	design	NOUN
easat-3365	200	7	took	take	VERB
easat-3365	200	8	on	on	ADP
easat-3365	200	9	with	with	ADP
easat-3365	200	10	the	the	DET
easat-3365	200	11	end	end	NOUN
easat-3365	200	12	goal	goal	NOUN
easat-3365	200	13	of	of	ADP
easat-3365	200	14	this	this	DET
easat-3365	200	15	study	study	NOUN
easat-3365	200	16	is	be	AUX
easat-3365	200	17	the	the	DET
easat-3365	200	18	survey	survey	NOUN
easat-3365	200	19	research	research	NOUN
easat-3365	200	20	design	design	NOUN
easat-3365	200	21	.	.	PUNCT
easat-3365	201	1	this	this	DET
easat-3365	201	2	design	design	NOUN
easat-3365	201	3	allowed	allow	VERB
easat-3365	201	4	the	the	DET
easat-3365	201	5	assortment	assortment	NOUN
easat-3365	201	6	of	of	ADP
easat-3365	201	7	unique	unique	ADJ
easat-3365	201	8	or	or	CCONJ
easat-3365	201	9	essential	essential	ADJ
easat-3365	201	10	information	information	NOUN
easat-3365	201	11	implied	imply	VERB
easat-3365	201	12	for	for	ADP
easat-3365	201	13	portraying	portray	VERB
easat-3365	201	14	enormous	enormous	ADJ
easat-3365	201	15	populace	populace	NOUN
easat-3365	201	16	with	with	ADP
easat-3365	201	17	people	people	NOUN
easat-3365	201	18	as	as	ADP
easat-3365	201	19	units	unit	NOUN
easat-3365	201	20	of	of	ADP
easat-3365	201	21	investigation	investigation	NOUN
easat-3365	201	22	.	.	PUNCT
easat-3365	202	1	3.1	3.1	NUM
easat-3365	202	2	.	.	PUNCT
easat-3365	203	1	population	population	NOUN
easat-3365	203	2	of	of	ADP
easat-3365	203	3	the	the	DET
easat-3365	203	4	study	study	NOUN
easat-3365	203	5	for	for	ADP
easat-3365	203	6	the	the	DET
easat-3365	203	7	purpose	purpose	NOUN
easat-3365	203	8	of	of	ADP
easat-3365	203	9	this	this	DET
easat-3365	203	10	study	study	NOUN
easat-3365	203	11	,	,	PUNCT
easat-3365	203	12	the	the	DET
easat-3365	203	13	daily	daily	ADJ
easat-3365	203	14	users	user	NOUN
easat-3365	203	15	of	of	ADP
easat-3365	203	16	online	online	ADJ
easat-3365	203	17	shopping	shopping	NOUN
easat-3365	203	18	malls	mall	NOUN
easat-3365	203	19	in	in	ADP
easat-3365	203	20	delta	delta	PROPN
easat-3365	203	21	state	state	NOUN
easat-3365	203	22	has	have	AUX
easat-3365	203	23	been	be	AUX
easat-3365	203	24	regarded	regard	VERB
easat-3365	203	25	as	as	ADP
easat-3365	203	26	the	the	DET
easat-3365	203	27	study	study	NOUN
easat-3365	203	28	population	population	NOUN
easat-3365	203	29	.	.	PUNCT
easat-3365	204	1	according	accord	VERB
easat-3365	204	2	to	to	ADP
easat-3365	204	3	statista	statista	PROPN
easat-3365	204	4	online	online	ADV
easat-3365	204	5	(	(	PUNCT
easat-3365	204	6	see	see	VERB
easat-3365	204	7	statista.com	statista.com	NOUN
easat-3365	204	8	)	)	PUNCT
easat-3365	204	9	,	,	PUNCT
easat-3365	204	10	there	there	PRON
easat-3365	204	11	are	be	VERB
easat-3365	204	12	approximately	approximately	ADV
easat-3365	204	13	3000	3000	NUM
easat-3365	204	14	visits	visit	NOUN
easat-3365	204	15	per	per	ADP
easat-3365	204	16	second	second	NOUN
easat-3365	204	17	to	to	ADP
easat-3365	204	18	an	an	DET
easat-3365	204	19	online	online	ADJ
easat-3365	204	20	shopping	shopping	NOUN
easat-3365	204	21	malls	mall	NOUN
easat-3365	204	22	in	in	ADP
easat-3365	204	23	nigeria	nigeria	PROPN
easat-3365	204	24	,	,	PUNCT
easat-3365	204	25	but	but	CCONJ
easat-3365	204	26	95	95	NUM
easat-3365	204	27	%	%	NOUN
easat-3365	204	28	of	of	ADP
easat-3365	204	29	these	these	DET
easat-3365	204	30	visits	visit	NOUN
easat-3365	204	31	are	be	AUX
easat-3365	204	32	from	from	ADP
easat-3365	204	33	major	major	ADJ
easat-3365	204	34	online	online	ADJ
easat-3365	204	35	traffic	traffic	NOUN
easat-3365	204	36	cities	city	NOUN
easat-3365	204	37	in	in	ADP
easat-3365	204	38	nigeria	nigeria	PROPN
easat-3365	204	39	.	.	PUNCT
easat-3365	205	1	the	the	DET
easat-3365	205	2	study	study	NOUN
easat-3365	205	3	adopted	adopt	VERB
easat-3365	205	4	only	only	ADV
easat-3365	205	5	to	to	PART
easat-3365	205	6	administer	administer	VERB
easat-3365	205	7	online	online	ADJ
easat-3365	205	8	shopping	shopping	NOUN
easat-3365	205	9	customers	customer	NOUN
easat-3365	205	10	in	in	ADP
easat-3365	205	11	asaba	asaba	NOUN
easat-3365	205	12	,	,	PUNCT
easat-3365	205	13	warri	warri	PROPN
easat-3365	205	14	and	and	CCONJ
easat-3365	205	15	sapele	sapele	PROPN
easat-3365	205	16	delta	delta	PROPN
easat-3365	205	17	state	state	NOUN
easat-3365	205	18	of	of	ADP
easat-3365	205	19	jumia	jumia	PROPN
easat-3365	205	20	,	,	PUNCT
easat-3365	205	21	konga	konga	PROPN
easat-3365	205	22	and	and	CCONJ
easat-3365	205	23	jiji	jiji	PROPN
easat-3365	205	24	users	user	NOUN
easat-3365	205	25	.	.	PUNCT
easat-3365	206	1	the	the	DET
easat-3365	206	2	population	population	NOUN
easat-3365	206	3	of	of	ADP
easat-3365	206	4	a	a	DET
easat-3365	206	5	study	study	NOUN
easat-3365	206	6	simply	simply	ADV
easat-3365	206	7	refers	refer	VERB
easat-3365	206	8	to	to	ADP
easat-3365	206	9	the	the	DET
easat-3365	206	10	area	area	NOUN
easat-3365	206	11	or	or	CCONJ
easat-3365	206	12	segment	segment	NOUN
easat-3365	206	13	from	from	ADP
easat-3365	206	14	which	which	PRON
easat-3365	206	15	data	datum	NOUN
easat-3365	206	16	are	be	AUX
easat-3365	206	17	expected	expect	VERB
easat-3365	206	18	to	to	PART
easat-3365	206	19	be	be	AUX
easat-3365	206	20	collected	collect	VERB
easat-3365	206	21	for	for	ADP
easat-3365	206	22	the	the	DET
easat-3365	206	23	purpose	purpose	NOUN
easat-3365	206	24	for	for	ADP
easat-3365	206	25	analysis	analysis	NOUN
easat-3365	206	26	and	and	CCONJ
easat-3365	206	27	test	test	NOUN
easat-3365	206	28	of	of	ADP
easat-3365	206	29	hypotheses	hypothesis	NOUN
easat-3365	206	30	formulated	formulate	VERB
easat-3365	206	31	(	(	PUNCT
easat-3365	206	32	olannye	olannye	ADJ
easat-3365	206	33	,	,	PUNCT
easat-3365	206	34	2017	2017	NUM
easat-3365	206	35	)	)	PUNCT
easat-3365	206	36	.	.	PUNCT
easat-3365	207	1	a	a	DET
easat-3365	207	2	sample	sample	NOUN
easat-3365	207	3	of	of	ADP
easat-3365	207	4	one	one	NUM
easat-3365	207	5	hundred	hundred	NUM
easat-3365	207	6	and	and	CCONJ
easat-3365	207	7	fifty	fifty	NUM
easat-3365	207	8	(	(	PUNCT
easat-3365	207	9	150	150	NUM
easat-3365	207	10	)	)	PUNCT
easat-3365	207	11	respondents	respondent	NOUN
easat-3365	207	12	which	which	PRON
easat-3365	207	13	represents	represent	VERB
easat-3365	207	14	5	5	NUM
easat-3365	207	15	%	%	NOUN
easat-3365	207	16	of	of	ADP
easat-3365	207	17	the	the	DET
easat-3365	207	18	visits	visit	NOUN
easat-3365	207	19	per	per	ADP
easat-3365	207	20	second	second	NOUN
easat-3365	207	21	to	to	ADP
easat-3365	207	22	online	online	NOUN
easat-3365	207	23	shopping	shopping	NOUN
easat-3365	207	24	mall	mall	NOUN
easat-3365	207	25	in	in	ADP
easat-3365	207	26	nigeria	nigeria	PROPN
easat-3365	207	27	was	be	AUX
easat-3365	207	28	drawn	draw	VERB
easat-3365	207	29	from	from	ADP
easat-3365	207	30	the	the	DET
easat-3365	207	31	population	population	NOUN
easat-3365	207	32	of	of	ADP
easat-3365	207	33	users	user	NOUN
easat-3365	207	34	of	of	ADP
easat-3365	207	35	online	online	ADJ
easat-3365	207	36	shopping	shopping	NOUN
easat-3365	207	37	to	to	PART
easat-3365	207	38	proxy	proxy	VERB
easat-3365	207	39	the	the	DET
easat-3365	207	40	total	total	NOUN
easat-3365	207	41	in	in	ADP
easat-3365	207	42	asaba	asaba	NOUN
easat-3365	207	43	,	,	PUNCT
easat-3365	207	44	warri	warri	PROPN
easat-3365	207	45	and	and	CCONJ
easat-3365	207	46	sapele	sapele	PROPN
easat-3365	207	47	in	in	ADP
easat-3365	207	48	delta	delta	PROPN
easat-3365	207	49	state	state	PROPN
easat-3365	207	50	nigeria	nigeria	PROPN
easat-3365	207	51	.	.	PUNCT
easat-3365	208	1	the	the	DET
easat-3365	208	2	choice	choice	NOUN
easat-3365	208	3	of	of	ADP
easat-3365	208	4	this	this	DET
easat-3365	208	5	sample	sample	NOUN
easat-3365	208	6	size	size	NOUN
easat-3365	208	7	is	be	AUX
easat-3365	208	8	deemed	deem	VERB
easat-3365	208	9	necessary	necessary	ADJ
easat-3365	208	10	to	to	PART
easat-3365	208	11	achieve	achieve	VERB
easat-3365	208	12	the	the	DET
easat-3365	208	13	objectives	objective	NOUN
easat-3365	208	14	of	of	ADP
easat-3365	208	15	the	the	DET
easat-3365	208	16	study	study	NOUN
easat-3365	208	17	.	.	PUNCT
easat-3365	209	1	this	this	PRON
easat-3365	209	2	is	be	AUX
easat-3365	209	3	determined	determine	VERB
easat-3365	209	4	as	as	SCONJ
easat-3365	209	5	follows	follow	VERB
easat-3365	209	6	;	;	PUNCT
easat-3365	209	7	table	table	NOUN
easat-3365	209	8	1	1	NUM
easat-3365	209	9	.	.	PUNCT
easat-3365	209	10	sample	sample	NOUN
easat-3365	209	11	size	size	NOUN
easat-3365	209	12	determination	determination	NOUN
easat-3365	209	13	items	item	NOUN
easat-3365	209	14	%	%	INTJ
easat-3365	209	15	no	no	INTJ
easat-3365	209	16	.	.	PUNCT
easat-3365	210	1	total	total	ADJ
easat-3365	210	2	estimated	estimate	VERB
easat-3365	210	3	visits	visit	NOUN
easat-3365	210	4	per	per	ADP
easat-3365	210	5	second	second	ADJ
easat-3365	210	6	100	100	NUM
easat-3365	210	7	3000	3000	NUM
easat-3365	210	8	proportion	proportion	NOUN
easat-3365	210	9	from	from	ADP
easat-3365	210	10	traffic	traffic	NOUN
easat-3365	210	11	cities	city	NOUN
easat-3365	210	12	95	95	NUM
easat-3365	210	13	2850	2850	NUM
easat-3365	210	14	proportion	proportion	NOUN
easat-3365	210	15	from	from	ADP
easat-3365	210	16	other	other	ADJ
easat-3365	210	17	cities	city	NOUN
easat-3365	210	18	5	5	NUM
easat-3365	210	19	150	150	NUM
easat-3365	210	20	source	source	NOUN
easat-3365	210	21	:	:	PUNCT
easat-3365	210	22	statista	statista	PROPN
easat-3365	211	1	online	online	ADV
easat-3365	211	2	(	(	PUNCT
easat-3365	211	3	www.statista.com	www.statista.com	NOUN
easat-3365	211	4	,	,	PUNCT
easat-3365	211	5	2024	2024	NUM
easat-3365	211	6	)	)	PUNCT
easat-3365	211	7	.	.	PUNCT
easat-3365	212	1	given	give	VERB
easat-3365	212	2	that	that	SCONJ
easat-3365	212	3	the	the	DET
easat-3365	212	4	three	three	NUM
easat-3365	212	5	places	place	NOUN
easat-3365	212	6	in	in	ADP
easat-3365	212	7	delta	delta	PROPN
easat-3365	212	8	state	state	NOUN
easat-3365	212	9	(	(	PUNCT
easat-3365	212	10	asaba	asaba	PROPN
easat-3365	212	11	,	,	PUNCT
easat-3365	212	12	warri	warri	PROPN
easat-3365	212	13	and	and	CCONJ
easat-3365	212	14	sapele	sapele	NOUN
easat-3365	212	15	)	)	PUNCT
easat-3365	212	16	are	be	AUX
easat-3365	212	17	not	not	PART
easat-3365	212	18	an	an	DET
easat-3365	212	19	online	online	ADJ
easat-3365	212	20	traffic	traffic	NOUN
easat-3365	212	21	city	city	NOUN
easat-3365	212	22	,	,	PUNCT
easat-3365	212	23	it	it	PRON
easat-3365	212	24	can	can	AUX
easat-3365	212	25	be	be	AUX
easat-3365	212	26	classified	classify	VERB
easat-3365	212	27	under	under	ADP
easat-3365	212	28	the	the	DET
easat-3365	212	29	5	5	NUM
easat-3365	212	30	%	%	NOUN
easat-3365	212	31	of	of	ADP
easat-3365	212	32	total	total	ADJ
easat-3365	212	33	visits	visit	NOUN
easat-3365	212	34	to	to	ADP
easat-3365	212	35	online	online	ADJ
easat-3365	212	36	shopping	shopping	NOUN
easat-3365	212	37	platforms	platform	NOUN
easat-3365	212	38	based	base	VERB
easat-3365	212	39	on	on	ADP
easat-3365	212	40	the	the	DET
easat-3365	212	41	number	number	NOUN
easat-3365	212	42	of	of	ADP
easat-3365	212	43	visits	visit	NOUN
easat-3365	212	44	per	per	ADP
easat-3365	212	45	second	second	NOUN
easat-3365	212	46	.	.	PUNCT
easat-3365	213	1	however	however	ADV
easat-3365	213	2	,	,	PUNCT
easat-3365	213	3	for	for	ADP
easat-3365	213	4	the	the	DET
easat-3365	213	5	purpose	purpose	NOUN
easat-3365	213	6	of	of	ADP
easat-3365	213	7	this	this	DET
easat-3365	213	8	study	study	NOUN
easat-3365	213	9	,	,	PUNCT
easat-3365	213	10	the	the	DET
easat-3365	213	11	sample	sample	NOUN
easat-3365	213	12	size	size	NOUN
easat-3365	213	13	is	be	AUX
easat-3365	213	14	determined	determine	VERB
easat-3365	213	15	as	as	SCONJ
easat-3365	213	16	follows	follow	VERB
easat-3365	213	17	;	;	PUNCT
easat-3365	213	18	sample	sample	NOUN
easat-3365	213	19	size	size	NOUN
easat-3365	213	20	=	=	NOUN
easat-3365	213	21	0.05	0.05	NUM
easat-3365	213	22	*	*	SYM
easat-3365	213	23	3000	3000	NUM
easat-3365	213	24	visits	visit	NOUN
easat-3365	213	25	sample	sample	NOUN
easat-3365	213	26	size	size	NOUN
easat-3365	213	27	=	=	SYM
easat-3365	213	28	150	150	NUM
easat-3365	213	29	respondents	respondent	NOUN
easat-3365	213	30	the	the	DET
easat-3365	213	31	judgmental	judgmental	ADJ
easat-3365	213	32	sampling	sampling	NOUN
easat-3365	213	33	technique	technique	NOUN
easat-3365	213	34	was	be	AUX
easat-3365	213	35	adopted	adopt	VERB
easat-3365	213	36	by	by	ADP
easat-3365	213	37	the	the	DET
easat-3365	213	38	researcher	researcher	NOUN
easat-3365	213	39	in	in	ADP
easat-3365	213	40	determining	determine	VERB
easat-3365	213	41	the	the	DET
easat-3365	213	42	specific	specific	ADJ
easat-3365	213	43	users	user	NOUN
easat-3365	213	44	to	to	PART
easat-3365	213	45	be	be	AUX
easat-3365	213	46	included	include	VERB
easat-3365	213	47	in	in	ADP
easat-3365	213	48	the	the	DET
easat-3365	213	49	sample	sample	NOUN
easat-3365	213	50	.	.	PUNCT
easat-3365	214	1	the	the	DET
easat-3365	214	2	choice	choice	NOUN
easat-3365	214	3	of	of	ADP
easat-3365	214	4	this	this	DET
easat-3365	214	5	sampling	sampling	NOUN
easat-3365	214	6	technique	technique	NOUN
easat-3365	214	7	is	be	AUX
easat-3365	214	8	based	base	VERB
easat-3365	214	9	on	on	ADP
easat-3365	214	10	the	the	DET
easat-3365	214	11	availability	availability	NOUN
easat-3365	214	12	and	and	CCONJ
easat-3365	214	13	willingness	willingness	NOUN
easat-3365	214	14	of	of	ADP
easat-3365	214	15	users	user	NOUN
easat-3365	214	16	to	to	PART
easat-3365	214	17	participate	participate	VERB
easat-3365	214	18	in	in	ADP
easat-3365	214	19	the	the	DET
easat-3365	214	20	survey	survey	NOUN
easat-3365	214	21	.	.	PUNCT
easat-3365	215	1	however	however	ADV
easat-3365	215	2	,	,	PUNCT
easat-3365	215	3	for	for	ADP
easat-3365	215	4	the	the	DET
easat-3365	215	5	purpose	purpose	NOUN
easat-3365	215	6	of	of	ADP
easat-3365	215	7	this	this	DET
easat-3365	215	8	study	study	NOUN
easat-3365	215	9	,	,	PUNCT
easat-3365	215	10	the	the	DET
easat-3365	215	11	locations	location	NOUN
easat-3365	215	12	for	for	ADP
easat-3365	215	13	questionnaire	questionnaire	NOUN
easat-3365	215	14	distribution	distribution	NOUN
easat-3365	215	15	in	in	ADP
easat-3365	215	16	asaba	asaba	NOUN
easat-3365	215	17	,	,	PUNCT
easat-3365	215	18	warri	warri	PROPN
easat-3365	215	19	and	and	CCONJ
easat-3365	215	20	sapele	sapele	PROPN
easat-3365	215	21	delta	delta	PROPN
easat-3365	215	22	state	state	NOUN
easat-3365	215	23	,	,	PUNCT
easat-3365	215	24	were	be	AUX
easat-3365	215	25	selected	select	VERB
easat-3365	215	26	using	use	VERB
easat-3365	215	27	the	the	DET
easat-3365	215	28	stratified	stratified	ADJ
easat-3365	215	29	random	random	ADJ
easat-3365	215	30	sampling	sampling	NOUN
easat-3365	215	31	technique	technique	NOUN
easat-3365	215	32	.	.	PUNCT
easat-3365	216	1	the	the	DET
easat-3365	216	2	closed	close	VERB
easat-3365	216	3	-	-	PUNCT
easat-3365	216	4	ended	end	VERB
easat-3365	216	5	questionnaire	questionnaire	NOUN
easat-3365	216	6	types	type	NOUN
easat-3365	216	7	were	be	AUX
easat-3365	216	8	physically	physically	ADV
easat-3365	216	9	distributed	distribute	VERB
easat-3365	216	10	to	to	ADP
easat-3365	216	11	those	those	PRON
easat-3365	216	12	selected	select	VERB
easat-3365	216	13	as	as	ADP
easat-3365	216	14	part	part	NOUN
easat-3365	216	15	of	of	ADP
easat-3365	216	16	the	the	DET
easat-3365	216	17	sample	sample	NOUN
easat-3365	216	18	.	.	PUNCT
easat-3365	217	1	to	to	PART
easat-3365	217	2	validate	validate	VERB
easat-3365	217	3	the	the	DET
easat-3365	217	4	instrument	instrument	NOUN
easat-3365	217	5	for	for	ADP
easat-3365	217	6	data	data	NOUN
easat-3365	217	7	collection	collection	NOUN
easat-3365	217	8	,	,	PUNCT
easat-3365	217	9	the	the	DET
easat-3365	217	10	questionnaire	questionnaire	NOUN
easat-3365	217	11	was	be	AUX
easat-3365	217	12	given	give	VERB
easat-3365	217	13	to	to	ADP
easat-3365	217	14	prior	prior	ADJ
easat-3365	217	15	researchers	researcher	NOUN
easat-3365	217	16	in	in	ADP
easat-3365	217	17	this	this	DET
easat-3365	217	18	field	field	NOUN
easat-3365	217	19	.	.	PUNCT
easat-3365	218	1	this	this	PRON
easat-3365	218	2	is	be	AUX
easat-3365	218	3	expected	expect	VERB
easat-3365	218	4	to	to	PART
easat-3365	218	5	help	help	VERB
easat-3365	218	6	establish	establish	VERB
easat-3365	218	7	the	the	DET
easat-3365	218	8	face	face	NOUN
easat-3365	218	9	and	and	CCONJ
easat-3365	218	10	content	content	NOUN
easat-3365	218	11	of	of	ADP
easat-3365	218	12	the	the	DET
easat-3365	218	13	instrument	instrument	NOUN
easat-3365	218	14	.	.	PUNCT
easat-3365	219	1	also	also	ADV
easat-3365	219	2	,	,	PUNCT
easat-3365	219	3	to	to	PART
easat-3365	219	4	establish	establish	VERB
easat-3365	219	5	the	the	DET
easat-3365	219	6	reliability	reliability	NOUN
easat-3365	219	7	of	of	ADP
easat-3365	219	8	the	the	DET
easat-3365	219	9	research	research	NOUN
easat-3365	219	10	instrument	instrument	NOUN
easat-3365	219	11	,	,	PUNCT
easat-3365	219	12	the	the	DET
easat-3365	219	13	cronbach	cronbach	NOUN
easat-3365	219	14	’s	’s	PART
easat-3365	219	15	alphas	alpha	NOUN
easat-3365	219	16	was	be	AUX
easat-3365	219	17	used	use	VERB
easat-3365	219	18	as	as	ADP
easat-3365	219	19	a	a	DET
easat-3365	219	20	basis	basis	NOUN
easat-3365	219	21	of	of	ADP
easat-3365	219	22	judgment	judgment	NOUN
easat-3365	219	23	.	.	PUNCT
easat-3365	220	1	this	this	DET
easat-3365	220	2	study	study	NOUN
easat-3365	220	3	relied	rely	VERB
easat-3365	220	4	on	on	ADP
easat-3365	220	5	a	a	DET
easat-3365	220	6	cronbach	cronbach	ADJ
easat-3365	220	7	alpha	alpha	ADJ
easat-3365	220	8	score	score	NOUN
easat-3365	220	9	of	of	ADP
easat-3365	220	10	at	at	ADV
easat-3365	220	11	least	least	ADV
easat-3365	220	12	70	70	NUM
easat-3365	220	13	%	%	NOUN
easat-3365	220	14	with	with	ADP
easat-3365	220	15	4	4	NUM
easat-3365	220	16	items	item	NOUN
easat-3365	220	17	per	per	ADP
easat-3365	220	18	variable	variable	NOUN
easat-3365	220	19	.	.	PUNCT
easat-3365	221	1	the	the	DET
easat-3365	221	2	reliability	reliability	NOUN
easat-3365	221	3	scores	score	NOUN
easat-3365	221	4	are	be	AUX
easat-3365	221	5	presented	present	VERB
easat-3365	221	6	below	below	ADP
easat-3365	221	7	.	.	PUNCT
easat-3365	222	1	table	table	NOUN
easat-3365	222	2	2	2	NUM
easat-3365	222	3	.	.	X
easat-3365	223	1	summary	summary	NOUN
easat-3365	223	2	of	of	ADP
easat-3365	223	3	reliability	reliability	NOUN
easat-3365	223	4	test	test	NOUN
easat-3365	223	5	scores	score	NOUN
easat-3365	223	6	.	.	PUNCT
easat-3365	224	1	variables	variable	NOUN
easat-3365	224	2	cronbach	cronbach	VERB
easat-3365	224	3	’s	’s	PART
easat-3365	224	4	alpha	alpha	NOUN
easat-3365	224	5	no	no	INTJ
easat-3365	224	6	.	.	PUNCT
easat-3365	225	1	of	of	ADP
easat-3365	225	2	items	item	NOUN
easat-3365	225	3	online	online	ADV
easat-3365	225	4	and	and	CCONJ
easat-3365	225	5	in	in	ADP
easat-3365	225	6	-	-	PUNCT
easat-3365	225	7	store	store	NOUN
easat-3365	225	8	(	(	PUNCT
easat-3365	225	9	oais	oais	PROPN
easat-3365	225	10	)	)	PUNCT
easat-3365	225	11	0.801	0.801	NUM
easat-3365	225	12	4	4	NUM
easat-3365	225	13	offering	offer	VERB
easat-3365	225	14	in	in	ADP
easat-3365	225	15	-	-	PUNCT
easat-3365	225	16	store	store	NOUN
easat-3365	225	17	pickup	pickup	NOUN
easat-3365	225	18	(	(	PUNCT
easat-3365	225	19	oisp	oisp	NOUN
easat-3365	225	20	)	)	PUNCT
easat-3365	225	21	0.715	0.715	NUM
easat-3365	225	22	4	4	NUM
easat-3365	225	23	mobile	mobile	ADJ
easat-3365	225	24	apps	app	NOUN
easat-3365	225	25	(	(	PUNCT
easat-3365	225	26	ma	ma	PROPN
easat-3365	225	27	)	)	PUNCT
easat-3365	225	28	0.817	0.817	NUM
easat-3365	225	29	4	4	NUM
easat-3365	225	30	customer	customer	NOUN
easat-3365	225	31	loyalty	loyalty	NOUN
easat-3365	225	32	(	(	PUNCT
easat-3365	225	33	cl	cl	NOUN
easat-3365	225	34	)	)	PUNCT
easat-3365	225	35	0.812	0.812	NUM
easat-3365	225	36	4	4	NUM
easat-3365	225	37	http://www.statista.com/	http://www.statista.com/	NOUN
easat-3365	225	38	6245	6245	NUM
easat-3365	225	39	edelweiss	edelweiss	PROPN
easat-3365	225	40	applied	apply	VERB
easat-3365	225	41	science	science	NOUN
easat-3365	225	42	and	and	CCONJ
easat-3365	225	43	technology	technology	NOUN
easat-3365	225	44	issn	issn	PROPN
easat-3365	225	45	:	:	PUNCT
easat-3365	225	46	2576	2576	NUM
easat-3365	225	47	-	-	SYM
easat-3365	225	48	8484	8484	NUM
easat-3365	225	49	vol	vol	NOUN
easat-3365	225	50	.	.	PROPN
easat-3365	225	51	8	8	NUM
easat-3365	225	52	,	,	PUNCT
easat-3365	225	53	no	no	INTJ
easat-3365	225	54	.	.	NOUN
easat-3365	226	1	6	6	NUM
easat-3365	226	2	:	:	SYM
easat-3365	226	3	6236	6236	NUM
easat-3365	226	4	-	-	SYM
easat-3365	226	5	6250	6250	NUM
easat-3365	226	6	,	,	PUNCT
easat-3365	226	7	2024	2024	NUM
easat-3365	226	8	doi	doi	NOUN
easat-3365	226	9	:	:	PUNCT
easat-3365	226	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	226	11	©	©	ADP
easat-3365	226	12	2024	2024	NUM
easat-3365	226	13	by	by	ADP
easat-3365	226	14	the	the	DET
easat-3365	226	15	authors	author	NOUN
easat-3365	226	16	;	;	PUNCT
easat-3365	226	17	licensee	licensee	PROPN
easat-3365	226	18	learning	learning	NOUN
easat-3365	226	19	gate	gate	NOUN
easat-3365	226	20	3.2	3.2	NUM
easat-3365	226	21	.	.	PUNCT
easat-3365	227	1	sources	source	NOUN
easat-3365	227	2	of	of	ADP
easat-3365	227	3	data	datum	NOUN
easat-3365	227	4	the	the	DET
easat-3365	227	5	data	datum	NOUN
easat-3365	227	6	that	that	PRON
easat-3365	227	7	was	be	AUX
easat-3365	227	8	used	use	VERB
easat-3365	227	9	for	for	ADP
easat-3365	227	10	this	this	DET
easat-3365	227	11	research	research	NOUN
easat-3365	227	12	study	study	NOUN
easat-3365	227	13	came	come	VERB
easat-3365	227	14	from	from	ADP
easat-3365	227	15	two	two	NUM
easat-3365	227	16	main	main	ADJ
easat-3365	227	17	sources	source	NOUN
easat-3365	227	18	:	:	PUNCT
easat-3365	227	19	primary	primary	ADJ
easat-3365	227	20	source	source	NOUN
easat-3365	227	21	and	and	CCONJ
easat-3365	227	22	secondary	secondary	ADJ
easat-3365	227	23	source	source	NOUN
easat-3365	227	24	.	.	PUNCT
easat-3365	228	1	for	for	ADP
easat-3365	228	2	the	the	DET
easat-3365	228	3	purpose	purpose	NOUN
easat-3365	228	4	of	of	ADP
easat-3365	228	5	this	this	DET
easat-3365	228	6	study	study	NOUN
easat-3365	228	7	structured	structure	VERB
easat-3365	228	8	questionnaire	questionnaire	NOUN
easat-3365	228	9	was	be	AUX
easat-3365	228	10	adopted	adopt	VERB
easat-3365	228	11	to	to	PART
easat-3365	228	12	collect	collect	VERB
easat-3365	228	13	data	datum	NOUN
easat-3365	228	14	from	from	ADP
easat-3365	228	15	primary	primary	ADJ
easat-3365	228	16	source.the	source.the	PRON
easat-3365	228	17	secondary	secondary	ADJ
easat-3365	228	18	source	source	NOUN
easat-3365	228	19	of	of	ADP
easat-3365	228	20	data	datum	NOUN
easat-3365	228	21	was	be	AUX
easat-3365	228	22	through	through	ADP
easat-3365	228	23	intensive	intensive	ADJ
easat-3365	228	24	review	review	NOUN
easat-3365	228	25	of	of	ADP
easat-3365	228	26	literature	literature	NOUN
easat-3365	228	27	.	.	PUNCT
easat-3365	229	1	this	this	DET
easat-3365	229	2	source	source	NOUN
easat-3365	229	3	of	of	ADP
easat-3365	229	4	data	datum	NOUN
easat-3365	229	5	was	be	AUX
easat-3365	229	6	used	use	VERB
easat-3365	229	7	in	in	ADP
easat-3365	229	8	order	order	NOUN
easat-3365	229	9	to	to	PART
easat-3365	229	10	augment	augment	VERB
easat-3365	229	11	the	the	DET
easat-3365	229	12	information	information	NOUN
easat-3365	229	13	from	from	ADP
easat-3365	229	14	the	the	DET
easat-3365	229	15	primary	primary	ADJ
easat-3365	229	16	source	source	NOUN
easat-3365	229	17	of	of	ADP
easat-3365	229	18	data	datum	NOUN
easat-3365	229	19	and	and	CCONJ
easat-3365	229	20	enabled	enable	VERB
easat-3365	229	21	the	the	DET
easat-3365	229	22	researchers	researcher	NOUN
easat-3365	229	23	to	to	PART
easat-3365	229	24	gather	gather	VERB
easat-3365	229	25	corroborative	corroborative	ADJ
easat-3365	229	26	information	information	NOUN
easat-3365	229	27	in	in	ADP
easat-3365	229	28	order	order	NOUN
easat-3365	229	29	to	to	PART
easat-3365	229	30	make	make	VERB
easat-3365	229	31	objective	objective	ADJ
easat-3365	229	32	analysis	analysis	NOUN
easat-3365	229	33	.	.	PUNCT
easat-3365	230	1	3.3	3.3	NUM
easat-3365	230	2	.	.	PUNCT
easat-3365	230	3	technique	technique	NOUN
easat-3365	230	4	for	for	ADP
easat-3365	230	5	data	datum	NOUN
easat-3365	230	6	analysis	analysis	NOUN
easat-3365	230	7	the	the	DET
easat-3365	230	8	data	datum	NOUN
easat-3365	230	9	collected	collect	VERB
easat-3365	230	10	are	be	AUX
easat-3365	230	11	analyzed	analyze	VERB
easat-3365	230	12	using	use	VERB
easat-3365	230	13	multiple	multiple	ADJ
easat-3365	230	14	regression	regression	NOUN
easat-3365	230	15	estimation	estimation	NOUN
easat-3365	230	16	technique	technique	NOUN
easat-3365	230	17	.	.	PUNCT
easat-3365	231	1	the	the	DET
easat-3365	231	2	regression	regression	NOUN
easat-3365	231	3	model	model	NOUN
easat-3365	231	4	for	for	ADP
easat-3365	231	5	the	the	DET
easat-3365	231	6	purpose	purpose	NOUN
easat-3365	231	7	of	of	ADP
easat-3365	231	8	this	this	DET
easat-3365	231	9	study	study	NOUN
easat-3365	231	10	is	be	AUX
easat-3365	231	11	presented	present	VERB
easat-3365	231	12	as	as	SCONJ
easat-3365	231	13	follows	follow	VERB
easat-3365	231	14	;	;	PUNCT
easat-3365	231	15	model	model	NOUN
easat-3365	231	16	specification	specification	NOUN
easat-3365	231	17	:	:	PUNCT
easat-3365	231	18	cl	cl	NOUN
easat-3365	231	19	=	=	SYM
easat-3365	232	1	α0	α0	ADJ
easat-3365	232	2	+	+	NUM
easat-3365	232	3	β1oais	β1oais	PROPN
easat-3365	232	4	+	+	CCONJ
easat-3365	232	5	β2	β2	ADJ
easat-3365	232	6	oisp	oisp	NOUN
easat-3365	232	7	+	+	CCONJ
easat-3365	232	8	β3maᶓ	β3maᶓ	NUM
easat-3365	232	9	(	(	PUNCT
easat-3365	232	10	1	1	NUM
easat-3365	232	11	)	)	PUNCT
easat-3365	232	12	where	where	SCONJ
easat-3365	232	13	:	:	PUNCT
easat-3365	232	14	cl	cl	NOUN
easat-3365	232	15	:	:	PUNCT
easat-3365	232	16	customer	customer	NOUN
easat-3365	232	17	loyalty	loyalty	NOUN
easat-3365	232	18	oais	oai	VERB
easat-3365	232	19	:	:	PUNCT
easat-3365	232	20	online	online	ADJ
easat-3365	232	21	and	and	CCONJ
easat-3365	232	22	in	in	ADP
easat-3365	232	23	-	-	PUNCT
easat-3365	232	24	store	store	NOUN
easat-3365	232	25	pickup	pickup	NOUN
easat-3365	232	26	oisp	oisp	NOUN
easat-3365	232	27	:	:	PUNCT
easat-3365	232	28	offering	offer	VERB
easat-3365	232	29	in	in	ADP
easat-3365	232	30	-	-	PUNCT
easat-3365	232	31	store	store	NOUN
easat-3365	232	32	pickup	pickup	NOUN
easat-3365	232	33	ma	ma	PROPN
easat-3365	232	34	:	:	PUNCT
easat-3365	232	35	mobile	mobile	ADJ
easat-3365	232	36	apps	app	NOUN
easat-3365	232	37	α0	α0	ADJ
easat-3365	232	38	:	:	PUNCT
easat-3365	232	39	a	a	DET
easat-3365	232	40	constant	constant	ADJ
easat-3365	232	41	,	,	PUNCT
easat-3365	232	42	equals	equal	VERB
easat-3365	232	43	the	the	DET
easat-3365	232	44	value	value	NOUN
easat-3365	232	45	of	of	ADP
easat-3365	232	46	y	y	PRON
easat-3365	232	47	when	when	SCONJ
easat-3365	232	48	the	the	DET
easat-3365	232	49	value	value	NOUN
easat-3365	232	50	of	of	ADP
easat-3365	232	51	x	x	X
easat-3365	233	1	=	=	SYM
easat-3365	233	2	0	0	PUNCT
easat-3365	233	3	β	β	X
easat-3365	233	4	:	:	PUNCT
easat-3365	233	5	coefficient	coefficient	NOUN
easat-3365	233	6	of	of	ADP
easat-3365	233	7	the	the	DET
easat-3365	233	8	independent	independent	ADJ
easat-3365	233	9	variables	variable	NOUN
easat-3365	233	10	ᶓ	ᶓ	X
easat-3365	233	11	:	:	PUNCT
easat-3365	233	12	the	the	DET
easat-3365	233	13	error	error	NOUN
easat-3365	233	14	term	term	NOUN
easat-3365	233	15	following	follow	VERB
easat-3365	233	16	the	the	DET
easat-3365	233	17	decision	decision	NOUN
easat-3365	233	18	to	to	PART
easat-3365	233	19	use	use	VERB
easat-3365	233	20	a	a	DET
easat-3365	233	21	sample	sample	NOUN
easat-3365	233	22	of	of	ADP
easat-3365	233	23	150	150	NUM
easat-3365	233	24	respondents	respondent	NOUN
easat-3365	233	25	(	(	PUNCT
easat-3365	233	26	users	user	NOUN
easat-3365	233	27	online	online	ADJ
easat-3365	233	28	e	e	NOUN
easat-3365	233	29	-	-	NOUN
easat-3365	233	30	commerce	commerce	NOUN
easat-3365	233	31	store	store	NOUN
easat-3365	233	32	)	)	PUNCT
easat-3365	233	33	,	,	PUNCT
easat-3365	233	34	a	a	DET
easat-3365	233	35	total	total	NOUN
easat-3365	233	36	of	of	ADP
easat-3365	233	37	200	200	NUM
easat-3365	233	38	copies	copy	NOUN
easat-3365	233	39	questionnaire	questionnaire	NOUN
easat-3365	233	40	were	be	AUX
easat-3365	233	41	distributed	distribute	VERB
easat-3365	233	42	to	to	ADP
easat-3365	233	43	respondents	respondent	NOUN
easat-3365	233	44	in	in	ADP
easat-3365	233	45	asaba	asaba	NOUN
easat-3365	233	46	,	,	PUNCT
easat-3365	233	47	warri	warri	PROPN
easat-3365	233	48	and	and	CCONJ
easat-3365	233	49	sapele	sapele	PROPN
easat-3365	233	50	in	in	ADP
easat-3365	233	51	delta	delta	PROPN
easat-3365	233	52	state	state	NOUN
easat-3365	233	53	.	.	PUNCT
easat-3365	234	1	the	the	DET
easat-3365	234	2	researcher	researcher	NOUN
easat-3365	234	3	’s	’s	PART
easat-3365	234	4	decision	decision	NOUN
easat-3365	234	5	to	to	PART
easat-3365	234	6	increase	increase	VERB
easat-3365	234	7	the	the	DET
easat-3365	234	8	number	number	NOUN
easat-3365	234	9	of	of	ADP
easat-3365	234	10	distributed	distribute	VERB
easat-3365	234	11	questionnaire	questionnaire	NOUN
easat-3365	234	12	above	above	ADP
easat-3365	234	13	the	the	DET
easat-3365	234	14	sample	sample	NOUN
easat-3365	234	15	size	size	NOUN
easat-3365	234	16	was	be	AUX
easat-3365	234	17	aimed	aim	VERB
easat-3365	234	18	at	at	ADP
easat-3365	234	19	ensuring	ensure	VERB
easat-3365	234	20	that	that	SCONJ
easat-3365	234	21	the	the	DET
easat-3365	234	22	total	total	ADJ
easat-3365	234	23	number	number	NOUN
easat-3365	234	24	of	of	ADP
easat-3365	234	25	valid	valid	ADJ
easat-3365	234	26	copies	copy	NOUN
easat-3365	234	27	of	of	ADP
easat-3365	234	28	questionnaire	questionnaire	NOUN
easat-3365	234	29	after	after	ADP
easat-3365	234	30	collection	collection	NOUN
easat-3365	234	31	from	from	ADP
easat-3365	234	32	respondents	respondent	NOUN
easat-3365	234	33	did	do	AUX
easat-3365	234	34	not	not	PART
easat-3365	234	35	fall	fall	VERB
easat-3365	234	36	below	below	ADP
easat-3365	234	37	the	the	DET
easat-3365	234	38	sample	sample	NOUN
easat-3365	234	39	size	size	NOUN
easat-3365	234	40	of	of	ADP
easat-3365	234	41	the	the	DET
easat-3365	234	42	study	study	NOUN
easat-3365	234	43	.	.	PUNCT
easat-3365	235	1	table	table	NOUN
easat-3365	235	2	3	3	NUM
easat-3365	235	3	.	.	PUNCT
easat-3365	236	1	analysis	analysis	NOUN
easat-3365	236	2	of	of	ADP
easat-3365	236	3	questionnaire	questionnaire	NOUN
easat-3365	236	4	distributed	distribute	VERB
easat-3365	236	5	.	.	PUNCT
easat-3365	237	1	decision	decision	NOUN
easat-3365	237	2	stage	stage	NOUN
easat-3365	237	3	response	response	NOUN
easat-3365	237	4	rate	rate	NOUN
easat-3365	237	5	(	(	PUNCT
easat-3365	237	6	no	no	INTJ
easat-3365	237	7	.	.	PUNCT
easat-3365	237	8	of	of	ADP
easat-3365	237	9	questionnaire	questionnaire	NOUN
easat-3365	237	10	)	)	PUNCT
easat-3365	237	11	total	total	NOUN
easat-3365	237	12	distributed	distribute	VERB
easat-3365	237	13	200	200	NUM
easat-3365	237	14	total	total	NOUN
easat-3365	237	15	collected	collect	VERB
easat-3365	237	16	180	180	NUM
easat-3365	237	17	total	total	NOUN
easat-3365	237	18	collected	collect	VERB
easat-3365	237	19	but	but	CCONJ
easat-3365	237	20	not	not	PART
easat-3365	237	21	properly	properly	ADV
easat-3365	237	22	completed	complete	VERB
easat-3365	237	23	30	30	NUM
easat-3365	237	24	total	total	ADJ
easat-3365	237	25	questionnaire	questionnaire	NOUN
easat-3365	237	26	missing	miss	VERB
easat-3365	237	27	20	20	NUM
easat-3365	237	28	total	total	NOUN
easat-3365	237	29	considered	consider	VERB
easat-3365	237	30	for	for	ADP
easat-3365	237	31	the	the	DET
easat-3365	237	32	study	study	NOUN
easat-3365	237	33	150	150	NUM
easat-3365	237	34	4	4	NUM
easat-3365	237	35	.	.	PUNCT
easat-3365	237	36	data	datum	NOUN
easat-3365	237	37	analysis	analysis	NOUN
easat-3365	237	38	and	and	CCONJ
easat-3365	237	39	discussion	discussion	NOUN
easat-3365	237	40	of	of	ADP
easat-3365	237	41	results	result	NOUN
easat-3365	237	42	table	table	NOUN
easat-3365	237	43	above	above	ADV
easat-3365	237	44	indicates	indicate	VERB
easat-3365	237	45	that	that	SCONJ
easat-3365	237	46	out	out	ADP
easat-3365	237	47	of	of	ADP
easat-3365	237	48	the	the	DET
easat-3365	237	49	200	200	NUM
easat-3365	237	50	copies	copy	NOUN
easat-3365	237	51	questionnaire	questionnaire	NOUN
easat-3365	237	52	distributed	distribute	VERB
easat-3365	237	53	,	,	PUNCT
easat-3365	237	54	only	only	ADV
easat-3365	237	55	180	180	NUM
easat-3365	237	56	copies	copy	NOUN
easat-3365	237	57	questionnaire	questionnaire	NOUN
easat-3365	237	58	were	be	AUX
easat-3365	237	59	collected	collect	VERB
easat-3365	237	60	(	(	PUNCT
easat-3365	237	61	copies	copy	NOUN
easat-3365	237	62	questionnaire	questionnaire	NOUN
easat-3365	237	63	were	be	AUX
easat-3365	237	64	missing	miss	VERB
easat-3365	237	65	)	)	PUNCT
easat-3365	237	66	.	.	PUNCT
easat-3365	238	1	however	however	ADV
easat-3365	238	2	,	,	PUNCT
easat-3365	238	3	of	of	ADP
easat-3365	238	4	the	the	DET
easat-3365	238	5	total	total	ADJ
easat-3365	238	6	number	number	NOUN
easat-3365	238	7	of	of	ADP
easat-3365	238	8	questionnaire	questionnaire	NOUN
easat-3365	238	9	collected	collect	VERB
easat-3365	238	10	,	,	PUNCT
easat-3365	238	11	30	30	NUM
easat-3365	238	12	were	be	AUX
easat-3365	238	13	not	not	PART
easat-3365	238	14	properly	properly	ADV
easat-3365	238	15	completed	complete	VERB
easat-3365	238	16	by	by	ADP
easat-3365	238	17	respondents	respondent	NOUN
easat-3365	238	18	and	and	CCONJ
easat-3365	238	19	hence	hence	ADV
easat-3365	238	20	,	,	PUNCT
easat-3365	238	21	placing	place	VERB
easat-3365	238	22	the	the	DET
easat-3365	238	23	total	total	ADJ
easat-3365	238	24	number	number	NOUN
easat-3365	238	25	useful	useful	ADJ
easat-3365	238	26	questionnaire	questionnaire	NOUN
easat-3365	238	27	at	at	ADP
easat-3365	238	28	150	150	NUM
easat-3365	238	29	.	.	PUNCT
easat-3365	239	1	the	the	DET
easat-3365	239	2	researcher	researcher	NOUN
easat-3365	239	3	finally	finally	ADV
easat-3365	239	4	made	make	VERB
easat-3365	239	5	use	use	NOUN
easat-3365	239	6	of	of	ADP
easat-3365	239	7	the	the	DET
easat-3365	239	8	150	150	NUM
easat-3365	239	9	copies	copy	NOUN
easat-3365	239	10	questionnaire	questionnaire	NOUN
easat-3365	239	11	which	which	PRON
easat-3365	239	12	although	although	SCONJ
easat-3365	239	13	falls	fall	VERB
easat-3365	239	14	short	short	ADV
easat-3365	239	15	of	of	ADP
easat-3365	239	16	the	the	DET
easat-3365	239	17	expected	expect	VERB
easat-3365	239	18	sample	sample	NOUN
easat-3365	239	19	size	size	NOUN
easat-3365	239	20	but	but	CCONJ
easat-3365	239	21	falls	fall	VERB
easat-3365	239	22	around	around	ADP
easat-3365	239	23	the	the	DET
easat-3365	239	24	acceptable	acceptable	ADJ
easat-3365	239	25	range	range	NOUN
easat-3365	239	26	of	of	ADP
easat-3365	239	27	yemeni	yemeni	PROPN
easat-3365	239	28	’s	’s	PART
easat-3365	239	29	assumption	assumption	NOUN
easat-3365	239	30	(	(	PUNCT
easat-3365	239	31	i.e.≥	i.e.≥	PROPN
easat-3365	239	32	n-(10%+n	n-(10%+n	PROPN
easat-3365	239	33	)	)	PUNCT
easat-3365	239	34	and/or	and/or	CCONJ
easat-3365	239	35	≤.n+(10%+n	≤.n+(10%+n	PROPN
easat-3365	239	36	)	)	PUNCT
easat-3365	239	37	.	.	PUNCT
easat-3365	240	1	4.1	4.1	NUM
easat-3365	240	2	.	.	PUNCT
easat-3365	240	3	analysis	analysis	NOUN
easat-3365	240	4	of	of	ADP
easat-3365	240	5	data	datum	NOUN
easat-3365	240	6	from	from	ADP
easat-3365	240	7	respondents	respondent	NOUN
easat-3365	240	8	the	the	DET
easat-3365	240	9	responses	response	NOUN
easat-3365	240	10	gathered	gather	VERB
easat-3365	240	11	from	from	ADP
easat-3365	240	12	the	the	DET
easat-3365	240	13	selected	select	VERB
easat-3365	240	14	sample	sample	NOUN
easat-3365	240	15	of	of	ADP
easat-3365	240	16	the	the	DET
easat-3365	240	17	study	study	NOUN
easat-3365	240	18	with	with	ADP
easat-3365	240	19	regard	regard	NOUN
easat-3365	240	20	to	to	ADP
easat-3365	240	21	their	their	PRON
easat-3365	240	22	personal	personal	ADJ
easat-3365	240	23	information	information	NOUN
easat-3365	240	24	are	be	AUX
easat-3365	240	25	hereby	hereby	ADV
easat-3365	240	26	presented	present	VERB
easat-3365	240	27	and	and	CCONJ
easat-3365	240	28	discussed	discuss	VERB
easat-3365	240	29	below	below	ADV
easat-3365	240	30	.	.	PUNCT
easat-3365	241	1	6246	6246	NUM
easat-3365	241	2	edelweiss	edelweiss	PROPN
easat-3365	241	3	applied	apply	VERB
easat-3365	241	4	science	science	NOUN
easat-3365	241	5	and	and	CCONJ
easat-3365	241	6	technology	technology	NOUN
easat-3365	241	7	issn	issn	PROPN
easat-3365	241	8	:	:	PUNCT
easat-3365	241	9	2576	2576	NUM
easat-3365	241	10	-	-	SYM
easat-3365	241	11	8484	8484	NUM
easat-3365	241	12	vol	vol	NOUN
easat-3365	241	13	.	.	PROPN
easat-3365	241	14	8	8	NUM
easat-3365	241	15	,	,	PUNCT
easat-3365	241	16	no	no	INTJ
easat-3365	241	17	.	.	NOUN
easat-3365	242	1	6	6	NUM
easat-3365	242	2	:	:	SYM
easat-3365	242	3	6236	6236	NUM
easat-3365	242	4	-	-	SYM
easat-3365	242	5	6250	6250	NUM
easat-3365	242	6	,	,	PUNCT
easat-3365	242	7	2024	2024	NUM
easat-3365	242	8	doi	doi	NOUN
easat-3365	242	9	:	:	PUNCT
easat-3365	242	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	242	11	©	©	ADP
easat-3365	242	12	2024	2024	NUM
easat-3365	242	13	by	by	ADP
easat-3365	242	14	the	the	DET
easat-3365	242	15	authors	author	NOUN
easat-3365	242	16	;	;	PUNCT
easat-3365	242	17	licensee	licensee	PROPN
easat-3365	242	18	learning	learn	VERB
easat-3365	242	19	gate	gate	NOUN
easat-3365	242	20	table	table	NOUN
easat-3365	242	21	4	4	NUM
easat-3365	242	22	.	.	PUNCT
easat-3365	242	23	sex	sex	NOUN
easat-3365	242	24	distribution	distribution	NOUN
easat-3365	242	25	of	of	ADP
easat-3365	242	26	the	the	DET
easat-3365	242	27	respondents	respondent	NOUN
easat-3365	242	28	.	.	PUNCT
easat-3365	243	1	sex	sex	NOUN
easat-3365	243	2	no	no	NOUN
easat-3365	243	3	.	.	PUNCT
easat-3365	244	1	percentage	percentage	NOUN
easat-3365	244	2	(	(	PUNCT
easat-3365	244	3	%	%	INTJ
easat-3365	244	4	)	)	PUNCT
easat-3365	244	5	i.	i.	NOUN
easat-3365	244	6	male	male	NOUN
easat-3365	244	7	95	95	NUM
easat-3365	244	8	63.33	63.33	NUM
easat-3365	244	9	ii	ii	NOUN
easat-3365	244	10	.	.	PUNCT
easat-3365	245	1	female	female	PROPN
easat-3365	245	2	55	55	NUM
easat-3365	245	3	36.67	36.67	NUM
easat-3365	245	4	total	total	NOUN
easat-3365	245	5	150	150	NUM
easat-3365	245	6	100	100	NUM
easat-3365	245	7	4.2	4.2	NUM
easat-3365	245	8	.	.	PUNCT
easat-3365	246	1	analysis	analysis	NOUN
easat-3365	246	2	of	of	ADP
easat-3365	246	3	the	the	DET
easat-3365	246	4	sex	sex	NOUN
easat-3365	246	5	distribution	distribution	NOUN
easat-3365	246	6	of	of	ADP
easat-3365	246	7	the	the	DET
easat-3365	246	8	respondents	respondent	NOUN
easat-3365	246	9	table	table	NOUN
easat-3365	246	10	above	above	ADV
easat-3365	246	11	indicates	indicate	VERB
easat-3365	246	12	the	the	DET
easat-3365	246	13	sex	sex	NOUN
easat-3365	246	14	distribution	distribution	NOUN
easat-3365	246	15	of	of	ADP
easat-3365	246	16	the	the	DET
easat-3365	246	17	respondents	respondent	NOUN
easat-3365	246	18	from	from	ADP
easat-3365	246	19	which	which	PRON
easat-3365	246	20	data	datum	NOUN
easat-3365	246	21	have	have	AUX
easat-3365	246	22	been	be	AUX
easat-3365	246	23	gathered	gather	VERB
easat-3365	246	24	for	for	ADP
easat-3365	246	25	the	the	DET
easat-3365	246	26	purpose	purpose	NOUN
easat-3365	246	27	of	of	ADP
easat-3365	246	28	analyses	analysis	NOUN
easat-3365	246	29	and	and	CCONJ
easat-3365	246	30	test	test	NOUN
easat-3365	246	31	of	of	ADP
easat-3365	246	32	hypotheses	hypothesis	NOUN
easat-3365	246	33	.	.	PUNCT
easat-3365	247	1	of	of	ADP
easat-3365	247	2	the	the	DET
easat-3365	247	3	150	150	NUM
easat-3365	247	4	respondents	respondent	NOUN
easat-3365	247	5	considered	consider	VERB
easat-3365	247	6	,	,	PUNCT
easat-3365	247	7	95	95	NUM
easat-3365	247	8	are	be	AUX
easat-3365	247	9	males	male	NOUN
easat-3365	247	10	and	and	CCONJ
easat-3365	247	11	55	55	NUM
easat-3365	247	12	are	be	AUX
easat-3365	247	13	females	female	NOUN
easat-3365	247	14	which	which	PRON
easat-3365	247	15	represent	represent	VERB
easat-3365	247	16	63.33	63.33	NUM
easat-3365	247	17	%	%	NOUN
easat-3365	247	18	and	and	CCONJ
easat-3365	247	19	36.67	36.67	NUM
easat-3365	247	20	%	%	NOUN
easat-3365	247	21	respectively	respectively	ADV
easat-3365	247	22	.	.	PUNCT
easat-3365	247	23	table	table	NOUN
easat-3365	247	24	5	5	NUM
easat-3365	247	25	.	.	PUNCT
easat-3365	247	26	age	age	NOUN
easat-3365	247	27	distribution	distribution	NOUN
easat-3365	247	28	of	of	ADP
easat-3365	247	29	the	the	DET
easat-3365	247	30	respondents	respondent	NOUN
easat-3365	247	31	.	.	PUNCT
easat-3365	248	1	age	age	NOUN
easat-3365	248	2	range	range	NOUN
easat-3365	248	3	no	no	INTJ
easat-3365	248	4	.	.	PUNCT
easat-3365	249	1	percentage	percentage	NOUN
easat-3365	249	2	(	(	PUNCT
easat-3365	249	3	%	%	INTJ
easat-3365	249	4	)	)	PUNCT
easat-3365	249	5	i.	i.	NOUN
easat-3365	249	6	below	below	ADP
easat-3365	249	7	20	20	NUM
easat-3365	249	8	years	year	NOUN
easat-3365	249	9	5	5	NUM
easat-3365	249	10	3.33	3.33	NUM
easat-3365	249	11	ii	ii	NOUN
easat-3365	249	12	.	.	PROPN
easat-3365	250	1	20	20	NUM
easat-3365	250	2	-	-	SYM
easat-3365	250	3	29	29	NUM
easat-3365	250	4	years	year	NOUN
easat-3365	250	5	15	15	NUM
easat-3365	250	6	10.00	10.00	NUM
easat-3365	250	7	iii	iii	NOUN
easat-3365	250	8	.	.	PROPN
easat-3365	250	9	30	30	NUM
easat-3365	250	10	-	-	SYM
easat-3365	250	11	39	39	NUM
easat-3365	250	12	years	year	NOUN
easat-3365	250	13	52	52	NUM
easat-3365	250	14	34.67	34.67	NUM
easat-3365	250	15	iv	iv	NUM
easat-3365	250	16	.	.	PROPN
easat-3365	250	17	40	40	NUM
easat-3365	250	18	-	-	SYM
easat-3365	250	19	49	49	NUM
easat-3365	250	20	years	year	NOUN
easat-3365	250	21	48	48	NUM
easat-3365	250	22	32.00	32.00	NUM
easat-3365	250	23	v.	v.	ADP
easat-3365	250	24	50	50	NUM
easat-3365	250	25	years	year	NOUN
easat-3365	250	26	or	or	CCONJ
easat-3365	250	27	more	more	ADJ
easat-3365	250	28	30	30	NUM
easat-3365	250	29	20.00	20.00	NUM
easat-3365	250	30	total	total	NOUN
easat-3365	250	31	150	150	NUM
easat-3365	250	32	100	100	NUM
easat-3365	250	33	4.3	4.3	NUM
easat-3365	250	34	.	.	PUNCT
easat-3365	251	1	analysis	analysis	NOUN
easat-3365	251	2	of	of	ADP
easat-3365	251	3	the	the	DET
easat-3365	251	4	age	age	NOUN
easat-3365	251	5	distribution	distribution	NOUN
easat-3365	251	6	of	of	ADP
easat-3365	251	7	the	the	DET
easat-3365	251	8	respondents	respondent	NOUN
easat-3365	251	9	table	table	NOUN
easat-3365	251	10	above	above	ADV
easat-3365	251	11	indicates	indicate	VERB
easat-3365	251	12	the	the	DET
easat-3365	251	13	age	age	NOUN
easat-3365	251	14	distribution	distribution	NOUN
easat-3365	251	15	of	of	ADP
easat-3365	251	16	the	the	DET
easat-3365	251	17	respondents	respondent	NOUN
easat-3365	251	18	from	from	ADP
easat-3365	251	19	which	which	PRON
easat-3365	251	20	data	datum	NOUN
easat-3365	251	21	have	have	AUX
easat-3365	251	22	been	be	AUX
easat-3365	251	23	gathered	gather	VERB
easat-3365	251	24	for	for	ADP
easat-3365	251	25	the	the	DET
easat-3365	251	26	purpose	purpose	NOUN
easat-3365	251	27	of	of	ADP
easat-3365	251	28	analyses	analysis	NOUN
easat-3365	251	29	and	and	CCONJ
easat-3365	251	30	test	test	NOUN
easat-3365	251	31	of	of	ADP
easat-3365	251	32	hypotheses	hypothesis	NOUN
easat-3365	251	33	.	.	PUNCT
easat-3365	252	1	of	of	ADP
easat-3365	252	2	the	the	DET
easat-3365	252	3	150	150	NUM
easat-3365	252	4	respondents	respondent	NOUN
easat-3365	252	5	considered	consider	VERB
easat-3365	252	6	,	,	PUNCT
easat-3365	252	7	5	5	NUM
easat-3365	252	8	respondents	respondent	NOUN
easat-3365	252	9	(	(	PUNCT
easat-3365	252	10	i.e.	i.e.	X
easat-3365	252	11	3.33	3.33	NUM
easat-3365	252	12	%	%	NOUN
easat-3365	252	13	of	of	ADP
easat-3365	252	14	the	the	DET
easat-3365	252	15	sample	sample	NOUN
easat-3365	252	16	)	)	PUNCT
easat-3365	252	17	fall	fall	VERB
easat-3365	252	18	below	below	ADP
easat-3365	252	19	30	30	NUM
easat-3365	252	20	years	year	NOUN
easat-3365	252	21	,	,	PUNCT
easat-3365	252	22	15	15	NUM
easat-3365	252	23	respondents	respondent	NOUN
easat-3365	252	24	(	(	PUNCT
easat-3365	252	25	i.e.	i.e.	X
easat-3365	252	26	10	10	NUM
easat-3365	252	27	%	%	NOUN
easat-3365	252	28	)	)	PUNCT
easat-3365	252	29	fall	fall	VERB
easat-3365	252	30	within	within	ADP
easat-3365	252	31	30	30	NUM
easat-3365	252	32	-	-	SYM
easat-3365	252	33	39	39	NUM
easat-3365	252	34	years	year	NOUN
easat-3365	252	35	,	,	PUNCT
easat-3365	252	36	52	52	NUM
easat-3365	252	37	respondents	respondent	NOUN
easat-3365	252	38	(	(	PUNCT
easat-3365	252	39	i.e.	i.e.	X
easat-3365	252	40	34.67	34.67	NUM
easat-3365	252	41	%	%	NOUN
easat-3365	252	42	)	)	PUNCT
easat-3365	252	43	fall	fall	NOUN
easat-3365	252	44	within	within	ADP
easat-3365	252	45	40	40	NUM
easat-3365	252	46	-	-	SYM
easat-3365	252	47	49	49	NUM
easat-3365	252	48	years	year	NOUN
easat-3365	252	49	,	,	PUNCT
easat-3365	252	50	48	48	NUM
easat-3365	252	51	respondents	respondent	NOUN
easat-3365	252	52	(	(	PUNCT
easat-3365	252	53	i.e.	i.e.	X
easat-3365	252	54	32	32	NUM
easat-3365	252	55	%	%	NOUN
easat-3365	252	56	)	)	PUNCT
easat-3365	252	57	fall	fall	NOUN
easat-3365	252	58	within	within	ADP
easat-3365	252	59	50	50	NUM
easat-3365	252	60	-	-	SYM
easat-3365	252	61	59	59	NUM
easat-3365	252	62	years	year	NOUN
easat-3365	252	63	,	,	PUNCT
easat-3365	252	64	while	while	SCONJ
easat-3365	252	65	the	the	DET
easat-3365	252	66	remaining	remain	VERB
easat-3365	252	67	30	30	NUM
easat-3365	252	68	respondents	respondent	NOUN
easat-3365	252	69	(	(	PUNCT
easat-3365	252	70	i.e.	i.e.	X
easat-3365	252	71	20	20	NUM
easat-3365	252	72	%	%	NOUN
easat-3365	252	73	)	)	PUNCT
easat-3365	252	74	are	be	AUX
easat-3365	252	75	either	either	ADV
easat-3365	252	76	60	60	NUM
easat-3365	252	77	years	year	NOUN
easat-3365	252	78	of	of	ADP
easat-3365	252	79	above	above	ADJ
easat-3365	252	80	.	.	PUNCT
easat-3365	253	1	table	table	NOUN
easat-3365	253	2	6	6	NUM
easat-3365	253	3	.	.	PUNCT
easat-3365	254	1	marital	marital	ADJ
easat-3365	254	2	distribution	distribution	NOUN
easat-3365	254	3	of	of	ADP
easat-3365	254	4	the	the	DET
easat-3365	254	5	respondents	respondent	NOUN
easat-3365	254	6	.	.	PUNCT
easat-3365	255	1	marital	marital	ADJ
easat-3365	255	2	status	status	NOUN
easat-3365	255	3	no	no	INTJ
easat-3365	255	4	.	.	PUNCT
easat-3365	256	1	percentage	percentage	NOUN
easat-3365	256	2	(	(	PUNCT
easat-3365	256	3	%	%	INTJ
easat-3365	256	4	)	)	PUNCT
easat-3365	256	5	i.	i.	NOUN
easat-3365	256	6	single	single	ADJ
easat-3365	256	7	45	45	NUM
easat-3365	256	8	30	30	NUM
easat-3365	256	9	ii	ii	NOUN
easat-3365	256	10	.	.	PUNCT
easat-3365	256	11	married	marry	VERB
easat-3365	256	12	93	93	NUM
easat-3365	256	13	62	62	NUM
easat-3365	256	14	iii	iii	NOUN
easat-3365	256	15	.	.	PUNCT
easat-3365	257	1	divorced	divorce	VERB
easat-3365	257	2	12	12	NUM
easat-3365	257	3	8	8	NUM
easat-3365	257	4	total	total	NOUN
easat-3365	257	5	150	150	NUM
easat-3365	257	6	100	100	NUM
easat-3365	257	7	4.4	4.4	NUM
easat-3365	257	8	.	.	PUNCT
easat-3365	258	1	analysis	analysis	NOUN
easat-3365	258	2	of	of	ADP
easat-3365	258	3	the	the	DET
easat-3365	258	4	marital	marital	ADJ
easat-3365	258	5	status	status	NOUN
easat-3365	258	6	of	of	ADP
easat-3365	258	7	the	the	DET
easat-3365	258	8	respondents	respondent	NOUN
easat-3365	258	9	table	table	NOUN
easat-3365	258	10	above	above	ADV
easat-3365	258	11	indicates	indicate	VERB
easat-3365	258	12	the	the	DET
easat-3365	258	13	marital	marital	ADJ
easat-3365	258	14	status	status	NOUN
easat-3365	258	15	distribution	distribution	NOUN
easat-3365	258	16	of	of	ADP
easat-3365	258	17	the	the	DET
easat-3365	258	18	respondents	respondent	NOUN
easat-3365	258	19	from	from	ADP
easat-3365	258	20	which	which	PRON
easat-3365	258	21	data	datum	NOUN
easat-3365	258	22	have	have	AUX
easat-3365	258	23	been	be	AUX
easat-3365	258	24	gathered	gather	VERB
easat-3365	258	25	for	for	ADP
easat-3365	258	26	the	the	DET
easat-3365	258	27	purpose	purpose	NOUN
easat-3365	258	28	of	of	ADP
easat-3365	258	29	analyses	analysis	NOUN
easat-3365	258	30	and	and	CCONJ
easat-3365	258	31	test	test	NOUN
easat-3365	258	32	of	of	ADP
easat-3365	258	33	hypotheses	hypothesis	NOUN
easat-3365	258	34	.	.	PUNCT
easat-3365	259	1	of	of	ADP
easat-3365	259	2	the	the	DET
easat-3365	259	3	150	150	NUM
easat-3365	259	4	respondents	respondent	NOUN
easat-3365	259	5	considered	consider	VERB
easat-3365	259	6	,	,	PUNCT
easat-3365	259	7	45	45	NUM
easat-3365	259	8	are	be	AUX
easat-3365	259	9	single	single	ADJ
easat-3365	259	10	,	,	PUNCT
easat-3365	259	11	93	93	NUM
easat-3365	259	12	are	be	AUX
easat-3365	259	13	married	married	ADJ
easat-3365	259	14	and	and	CCONJ
easat-3365	259	15	12	12	NUM
easat-3365	259	16	are	be	AUX
easat-3365	259	17	separated	separate	VERB
easat-3365	259	18	,	,	PUNCT
easat-3365	259	19	which	which	PRON
easat-3365	259	20	represent	represent	VERB
easat-3365	259	21	30	30	NUM
easat-3365	259	22	%	%	NOUN
easat-3365	259	23	,	,	PUNCT
easat-3365	259	24	62	62	NUM
easat-3365	259	25	%	%	NOUN
easat-3365	259	26	and	and	CCONJ
easat-3365	259	27	8	8	NUM
easat-3365	259	28	%	%	NOUN
easat-3365	259	29	respectively	respectively	ADV
easat-3365	259	30	.	.	PUNCT
easat-3365	260	1	table	table	NOUN
easat-3365	260	2	7	7	NUM
easat-3365	260	3	.	.	PUNCT
easat-3365	261	1	categories	category	NOUN
easat-3365	261	2	of	of	ADP
easat-3365	261	3	the	the	DET
easat-3365	261	4	respondents	respondent	NOUN
easat-3365	261	5	.	.	PUNCT
easat-3365	262	1	age	age	NOUN
easat-3365	262	2	range	range	NOUN
easat-3365	262	3	no	no	INTJ
easat-3365	262	4	.	.	PUNCT
easat-3365	263	1	percentage	percentage	NOUN
easat-3365	263	2	(	(	PUNCT
easat-3365	263	3	%	%	INTJ
easat-3365	263	4	)	)	PUNCT
easat-3365	263	5	i.	i.	NOUN
easat-3365	263	6	doctors	doctor	NOUN
easat-3365	263	7	40	40	NUM
easat-3365	263	8	26.67	26.67	NUM
easat-3365	263	9	ii	ii	NOUN
easat-3365	263	10	.	.	PUNCT
easat-3365	264	1	surgeons	surgeon	NOUN
easat-3365	264	2	20	20	NUM
easat-3365	264	3	13.33	13.33	NUM
easat-3365	264	4	iii	iii	NOUN
easat-3365	264	5	.	.	PUNCT
easat-3365	265	1	pharmacists	pharmacist	NOUN
easat-3365	265	2	15	15	NUM
easat-3365	265	3	10.00	10.00	NUM
easat-3365	265	4	iv	iv	NOUN
easat-3365	265	5	.	.	PUNCT
easat-3365	265	6	nurses	nurse	NOUN
easat-3365	265	7	65	65	NUM
easat-3365	265	8	43.33	43.33	NUM
easat-3365	265	9	v.	v.	ADP
easat-3365	265	10	other	other	ADJ
easat-3365	265	11	employees	employee	NOUN
easat-3365	265	12	10	10	NUM
easat-3365	265	13	6.67	6.67	NUM
easat-3365	265	14	total	total	NOUN
easat-3365	265	15	150	150	NUM
easat-3365	265	16	100	100	NUM
easat-3365	265	17	6247	6247	NUM
easat-3365	265	18	edelweiss	edelweiss	PROPN
easat-3365	265	19	applied	apply	VERB
easat-3365	265	20	science	science	NOUN
easat-3365	265	21	and	and	CCONJ
easat-3365	265	22	technology	technology	NOUN
easat-3365	265	23	issn	issn	PROPN
easat-3365	265	24	:	:	PUNCT
easat-3365	265	25	2576	2576	NUM
easat-3365	265	26	-	-	SYM
easat-3365	265	27	8484	8484	NUM
easat-3365	265	28	vol	vol	NOUN
easat-3365	265	29	.	.	PROPN
easat-3365	265	30	8	8	NUM
easat-3365	265	31	,	,	PUNCT
easat-3365	265	32	no	no	INTJ
easat-3365	265	33	.	.	NOUN
easat-3365	265	34	6	6	NUM
easat-3365	265	35	:	:	SYM
easat-3365	265	36	6236	6236	NUM
easat-3365	265	37	-	-	SYM
easat-3365	265	38	6250	6250	NUM
easat-3365	265	39	,	,	PUNCT
easat-3365	265	40	2024	2024	NUM
easat-3365	265	41	doi	doi	NOUN
easat-3365	265	42	:	:	PUNCT
easat-3365	265	43	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	265	44	©	©	ADP
easat-3365	265	45	2024	2024	NUM
easat-3365	265	46	by	by	ADP
easat-3365	265	47	the	the	DET
easat-3365	265	48	authors	author	NOUN
easat-3365	265	49	;	;	PUNCT
easat-3365	265	50	licensee	licensee	PROPN
easat-3365	265	51	learning	learning	NOUN
easat-3365	265	52	gate	gate	VERB
easat-3365	265	53	4.5	4.5	NUM
easat-3365	265	54	.	.	PUNCT
easat-3365	266	1	analysis	analysis	NOUN
easat-3365	266	2	of	of	ADP
easat-3365	266	3	the	the	DET
easat-3365	266	4	occupation	occupation	NOUN
easat-3365	266	5	of	of	ADP
easat-3365	266	6	respondents	respondent	NOUN
easat-3365	266	7	in	in	ADP
easat-3365	266	8	the	the	DET
easat-3365	266	9	survey	survey	NOUN
easat-3365	266	10	table	table	NOUN
easat-3365	266	11	above	above	ADV
easat-3365	266	12	indicates	indicate	VERB
easat-3365	266	13	the	the	DET
easat-3365	266	14	distribution	distribution	NOUN
easat-3365	266	15	of	of	ADP
easat-3365	266	16	respondents	respondent	NOUN
easat-3365	266	17	from	from	ADP
easat-3365	266	18	which	which	PRON
easat-3365	266	19	data	datum	NOUN
easat-3365	266	20	have	have	AUX
easat-3365	266	21	been	be	AUX
easat-3365	266	22	gathered	gather	VERB
easat-3365	266	23	for	for	ADP
easat-3365	266	24	the	the	DET
easat-3365	266	25	purpose	purpose	NOUN
easat-3365	266	26	of	of	ADP
easat-3365	266	27	analyses	analysis	NOUN
easat-3365	266	28	and	and	CCONJ
easat-3365	266	29	test	test	NOUN
easat-3365	266	30	of	of	ADP
easat-3365	266	31	hypotheses	hypothesis	NOUN
easat-3365	266	32	,	,	PUNCT
easat-3365	266	33	based	base	VERB
easat-3365	266	34	on	on	ADP
easat-3365	266	35	the	the	DET
easat-3365	266	36	categories	category	NOUN
easat-3365	266	37	they	they	PRON
easat-3365	266	38	belong	belong	VERB
easat-3365	266	39	to	to	ADP
easat-3365	266	40	in	in	ADP
easat-3365	266	41	the	the	DET
easat-3365	266	42	hospital	hospital	NOUN
easat-3365	266	43	.	.	PUNCT
easat-3365	267	1	of	of	ADP
easat-3365	267	2	the	the	DET
easat-3365	267	3	150	150	NUM
easat-3365	267	4	respondents	respondent	NOUN
easat-3365	267	5	considered	consider	VERB
easat-3365	267	6	,	,	PUNCT
easat-3365	267	7	40	40	NUM
easat-3365	267	8	respondents	respondent	NOUN
easat-3365	267	9	(	(	PUNCT
easat-3365	267	10	i.e.	i.e.	X
easat-3365	267	11	26	26	NUM
easat-3365	267	12	%	%	NOUN
easat-3365	267	13	of.67	of.67	NOUN
easat-3365	267	14	the	the	DET
easat-3365	267	15	sample	sample	NOUN
easat-3365	267	16	)	)	PUNCT
easat-3365	267	17	are	be	AUX
easat-3365	267	18	doctors	doctor	NOUN
easat-3365	267	19	,	,	PUNCT
easat-3365	267	20	20	20	NUM
easat-3365	267	21	respondents	respondent	NOUN
easat-3365	267	22	(	(	PUNCT
easat-3365	267	23	i.e.	i.e.	X
easat-3365	267	24	13.33	13.33	NUM
easat-3365	267	25	%	%	NOUN
easat-3365	267	26	)	)	PUNCT
easat-3365	267	27	are	be	AUX
easat-3365	267	28	surgeons	surgeon	NOUN
easat-3365	267	29	,	,	PUNCT
easat-3365	267	30	15	15	NUM
easat-3365	267	31	(	(	PUNCT
easat-3365	267	32	i.e.	i.e.	X
easat-3365	267	33	10	10	NUM
easat-3365	267	34	%	%	NOUN
easat-3365	267	35	)	)	PUNCT
easat-3365	267	36	are	be	AUX
easat-3365	267	37	pharmacists	pharmacist	NOUN
easat-3365	267	38	,	,	PUNCT
easat-3365	267	39	65	65	NUM
easat-3365	267	40	respondents	respondent	NOUN
easat-3365	267	41	(	(	PUNCT
easat-3365	267	42	i.e.	i.e.	X
easat-3365	267	43	43.33	43.33	NUM
easat-3365	267	44	%	%	NOUN
easat-3365	267	45	)	)	PUNCT
easat-3365	267	46	are	be	AUX
easat-3365	267	47	engaged	engage	VERB
easat-3365	267	48	in	in	ADP
easat-3365	267	49	service	service	NOUN
easat-3365	267	50	rendering	rendering	NOUN
easat-3365	267	51	,	,	PUNCT
easat-3365	267	52	while	while	SCONJ
easat-3365	267	53	10	10	NUM
easat-3365	267	54	respondents	respondent	NOUN
easat-3365	267	55	(	(	PUNCT
easat-3365	267	56	i.e.	i.e.	X
easat-3365	267	57	6.67	6.67	NUM
easat-3365	267	58	%	%	NOUN
easat-3365	267	59	of	of	ADP
easat-3365	267	60	the	the	DET
easat-3365	267	61	sample	sample	NOUN
easat-3365	267	62	)	)	PUNCT
easat-3365	267	63	belong	belong	VERB
easat-3365	267	64	to	to	ADP
easat-3365	267	65	other	other	ADJ
easat-3365	267	66	categories	category	NOUN
easat-3365	267	67	like	like	ADP
easat-3365	267	68	janitors	janitor	NOUN
easat-3365	267	69	,	,	PUNCT
easat-3365	267	70	launderers	launderer	NOUN
easat-3365	267	71	etc	etc	X
easat-3365	267	72	.	.	X
easat-3365	267	73	table	table	NOUN
easat-3365	267	74	8	8	NUM
easat-3365	267	75	.	.	PUNCT
easat-3365	268	1	distribution	distribution	NOUN
easat-3365	268	2	of	of	ADP
easat-3365	268	3	the	the	DET
easat-3365	268	4	respondents	respondent	NOUN
easat-3365	268	5	’	'	PUNCT
easat-3365	268	6	e	e	NOUN
easat-3365	268	7	-	-	NOUN
easat-3365	268	8	commerce	commerce	NOUN
easat-3365	268	9	store	store	NOUN
easat-3365	268	10	rate	rate	NOUN
easat-3365	268	11	.	.	PUNCT
easat-3365	269	1	annual	annual	ADJ
easat-3365	269	2	earnings	earning	NOUN
easat-3365	269	3	range	range	NOUN
easat-3365	269	4	no	no	INTJ
easat-3365	269	5	.	.	PUNCT
easat-3365	270	1	percentage	percentage	NOUN
easat-3365	270	2	(	(	PUNCT
easat-3365	270	3	%	%	INTJ
easat-3365	270	4	)	)	PUNCT
easat-3365	270	5	i.	i.	NOUN
easat-3365	270	6	very	very	ADV
easat-3365	270	7	scarcely	scarcely	ADV
easat-3365	270	8	10	10	NUM
easat-3365	270	9	6.67	6.67	NUM
easat-3365	270	10	ii	ii	NOUN
easat-3365	270	11	.	.	PUNCT
easat-3365	271	1	scarcely	scarcely	ADV
easat-3365	271	2	10	10	NUM
easat-3365	271	3	10.67	10.67	NUM
easat-3365	271	4	iii	iii	NOUN
easat-3365	271	5	.	.	PUNCT
easat-3365	272	1	sometimes	sometimes	ADV
easat-3365	272	2	40	40	NUM
easat-3365	272	3	23.33	23.33	NUM
easat-3365	272	4	iv	iv	NUM
easat-3365	272	5	.	.	PUNCT
easat-3365	273	1	often	often	ADV
easat-3365	273	2	40	40	NUM
easat-3365	273	3	23.33	23.33	NUM
easat-3365	273	4	v.	v.	ADP
easat-3365	273	5	very	very	ADV
easat-3365	273	6	often	often	ADV
easat-3365	273	7	50	50	NUM
easat-3365	273	8	33.33	33.33	NUM
easat-3365	273	9	total	total	NOUN
easat-3365	273	10	150	150	NUM
easat-3365	273	11	100	100	NUM
easat-3365	273	12	4.6	4.6	NUM
easat-3365	273	13	.	.	PUNCT
easat-3365	274	1	analysis	analysis	NOUN
easat-3365	274	2	of	of	ADP
easat-3365	274	3	the	the	DET
easat-3365	274	4	respondents	respondent	NOUN
easat-3365	274	5	’	'	PUNCT
easat-3365	274	6	rate	rate	NOUN
easat-3365	274	7	of	of	ADP
easat-3365	274	8	e	e	NOUN
easat-3365	274	9	-	-	NOUN
easat-3365	274	10	commerce	commerce	NOUN
easat-3365	274	11	store	store	NOUN
easat-3365	274	12	table	table	NOUN
easat-3365	274	13	above	above	ADV
easat-3365	274	14	indicates	indicate	VERB
easat-3365	274	15	the	the	DET
easat-3365	274	16	distribution	distribution	NOUN
easat-3365	274	17	of	of	ADP
easat-3365	274	18	the	the	DET
easat-3365	274	19	respondents	respondent	NOUN
easat-3365	274	20	’	'	PUNCT
easat-3365	274	21	rate	rate	NOUN
easat-3365	274	22	of	of	ADP
easat-3365	274	23	online	online	ADJ
easat-3365	274	24	shopping	shopping	NOUN
easat-3365	274	25	from	from	ADP
easat-3365	274	26	which	which	PRON
easat-3365	274	27	data	datum	NOUN
easat-3365	274	28	have	have	AUX
easat-3365	274	29	been	be	AUX
easat-3365	274	30	gathered	gather	VERB
easat-3365	274	31	for	for	ADP
easat-3365	274	32	the	the	DET
easat-3365	274	33	purpose	purpose	NOUN
easat-3365	274	34	of	of	ADP
easat-3365	274	35	analyses	analysis	NOUN
easat-3365	274	36	and	and	CCONJ
easat-3365	274	37	test	test	NOUN
easat-3365	274	38	of	of	ADP
easat-3365	274	39	hypotheses	hypothesis	NOUN
easat-3365	274	40	.	.	PUNCT
easat-3365	275	1	of	of	ADP
easat-3365	275	2	the	the	DET
easat-3365	275	3	150	150	NUM
easat-3365	275	4	respondents	respondent	NOUN
easat-3365	275	5	considered	consider	VERB
easat-3365	275	6	,	,	PUNCT
easat-3365	275	7	10respondents	10respondents	NUM
easat-3365	275	8	(	(	PUNCT
easat-3365	275	9	representing	represent	VERB
easat-3365	275	10	6.67	6.67	NUM
easat-3365	275	11	%	%	NOUN
easat-3365	275	12	of	of	ADP
easat-3365	275	13	the	the	DET
easat-3365	275	14	sample	sample	NOUN
easat-3365	275	15	)	)	PUNCT
easat-3365	275	16	shop	shop	NOUN
easat-3365	275	17	online	online	ADV
easat-3365	275	18	very	very	ADV
easat-3365	275	19	scarcely	scarcely	ADV
easat-3365	275	20	;	;	PUNCT
easat-3365	275	21	10	10	NUM
easat-3365	275	22	respondents	respondent	NOUN
easat-3365	275	23	also	also	ADV
easat-3365	275	24	scarcely	scarcely	ADV
easat-3365	275	25	engage	engage	VERB
easat-3365	275	26	in	in	ADP
easat-3365	275	27	online	online	ADJ
easat-3365	275	28	shopping	shopping	NOUN
easat-3365	275	29	(	(	PUNCT
easat-3365	275	30	i.e.	i.e.	X
easat-3365	275	31	,	,	PUNCT
easat-3365	275	32	6.67	6.67	NUM
easat-3365	275	33	%	%	NOUN
easat-3365	275	34	of	of	ADP
easat-3365	275	35	the	the	DET
easat-3365	275	36	sample	sample	NOUN
easat-3365	275	37	)	)	PUNCT
easat-3365	275	38	;	;	PUNCT
easat-3365	275	39	40	40	NUM
easat-3365	275	40	respondents	respondent	NOUN
easat-3365	275	41	(	(	PUNCT
easat-3365	275	42	representing	represent	VERB
easat-3365	275	43	26.67	26.67	NUM
easat-3365	275	44	%	%	NOUN
easat-3365	275	45	of	of	ADP
easat-3365	275	46	the	the	DET
easat-3365	275	47	sample	sample	NOUN
easat-3365	275	48	)	)	PUNCT
easat-3365	275	49	engage	engage	VERB
easat-3365	275	50	in	in	ADP
easat-3365	275	51	online	online	ADJ
easat-3365	275	52	shopping	shopping	NOUN
easat-3365	275	53	sometimes	sometimes	ADV
easat-3365	275	54	;	;	PUNCT
easat-3365	275	55	while	while	SCONJ
easat-3365	275	56	another	another	DET
easat-3365	275	57	40	40	NUM
easat-3365	275	58	respondents	respondent	NOUN
easat-3365	275	59	(	(	PUNCT
easat-3365	275	60	representing	represent	VERB
easat-3365	275	61	26.67	26.67	NUM
easat-3365	275	62	%	%	NOUN
easat-3365	275	63	of	of	ADP
easat-3365	275	64	the	the	DET
easat-3365	275	65	sample	sample	NOUN
easat-3365	275	66	)	)	PUNCT
easat-3365	275	67	often	often	ADV
easat-3365	275	68	shop	shop	VERB
easat-3365	275	69	online	online	ADV
easat-3365	275	70	in	in	ADP
easat-3365	275	71	asaba	asaba	NOUN
easat-3365	275	72	,	,	PUNCT
easat-3365	275	73	warri	warri	PROPN
easat-3365	275	74	and	and	CCONJ
easat-3365	275	75	sapele	sapele	PROPN
easat-3365	275	76	in	in	ADP
easat-3365	275	77	delta	delta	PROPN
easat-3365	275	78	state	state	NOUN
easat-3365	275	79	.	.	PUNCT
easat-3365	276	1	finally	finally	ADV
easat-3365	276	2	,	,	PUNCT
easat-3365	276	3	of	of	ADP
easat-3365	276	4	all	all	DET
easat-3365	276	5	the	the	DET
easat-3365	276	6	respondents	respondent	NOUN
easat-3365	276	7	that	that	PRON
easat-3365	276	8	participated	participate	VERB
easat-3365	276	9	in	in	ADP
easat-3365	276	10	the	the	DET
easat-3365	276	11	survey	survey	NOUN
easat-3365	276	12	,	,	PUNCT
easat-3365	276	13	50	50	NUM
easat-3365	276	14	respondents	respondent	NOUN
easat-3365	276	15	(	(	PUNCT
easat-3365	276	16	i.e.	i.e.	X
easat-3365	276	17	,	,	PUNCT
easat-3365	276	18	representing	represent	VERB
easat-3365	276	19	33.33	33.33	NUM
easat-3365	276	20	%	%	NOUN
easat-3365	276	21	of	of	ADP
easat-3365	276	22	the	the	DET
easat-3365	276	23	sample	sample	NOUN
easat-3365	276	24	)	)	PUNCT
easat-3365	276	25	engage	engage	VERB
easat-3365	276	26	in	in	ADP
easat-3365	276	27	online	online	ADJ
easat-3365	276	28	shopping	shopping	NOUN
easat-3365	276	29	activities	activity	NOUN
easat-3365	276	30	very	very	ADV
easat-3365	276	31	often	often	ADV
easat-3365	276	32	.	.	PUNCT
easat-3365	277	1	4.7	4.7	NUM
easat-3365	277	2	.	.	PUNCT
easat-3365	278	1	regression	regression	NOUN
easat-3365	278	2	results	result	VERB
easat-3365	278	3	presentation	presentation	NOUN
easat-3365	278	4	4.7.1	4.7.1	NUM
easat-3365	278	5	.	.	PUNCT
easat-3365	279	1	regression	regression	NOUN
easat-3365	279	2	estimation	estimation	NOUN
easat-3365	279	3	for	for	ADP
easat-3365	279	4	model	model	NOUN
easat-3365	279	5	table	table	NOUN
easat-3365	279	6	9	9	NUM
easat-3365	279	7	.	.	PUNCT
easat-3365	280	1	coefficientsa	coefficientsa	NOUN
easat-3365	280	2	model	model	VERB
easat-3365	280	3	unstandardized	unstandardized	ADJ
easat-3365	280	4	coefficients	coefficient	NOUN
easat-3365	280	5	standardized	standardize	VERB
easat-3365	280	6	coefficients	coefficient	NOUN
easat-3365	280	7	t	t	PROPN
easat-3365	280	8	sig	sig	PROPN
easat-3365	280	9	.	.	PUNCT
easat-3365	281	1	b	b	X
easat-3365	281	2	std	std	PROPN
easat-3365	281	3	.	.	NOUN
easat-3365	281	4	error	error	NOUN
easat-3365	281	5	beta	beta	NOUN
easat-3365	281	6	1	1	NUM
easat-3365	281	7	(	(	PUNCT
easat-3365	281	8	constant	constant	ADJ
easat-3365	281	9	)	)	PUNCT
easat-3365	281	10	0.801	0.801	NUM
easat-3365	281	11	0.112	0.112	NUM
easat-3365	281	12	2.231	2.231	NUM
easat-3365	281	13	0.000	0.000	NUM
easat-3365	281	14	ois	ois	NOUN
easat-3365	281	15	0.753	0.753	NUM
easat-3365	281	16	0.060	0.060	NUM
easat-3365	281	17	0.847	0.847	NUM
easat-3365	281	18	10.282	10.282	NUM
easat-3365	281	19	0.004	0.004	NUM
easat-3365	281	20	oisp	oisp	NOUN
easat-3365	281	21	0.700	0.700	NUM
easat-3365	281	22	0.043	0.043	NUM
easat-3365	281	23	0.751	0.751	NUM
easat-3365	281	24	15.103	15.103	NUM
easat-3365	281	25	0.000	0.000	NUM
easat-3365	281	26	ma	ma	PROPN
easat-3365	281	27	0.782	0.782	NUM
easat-3365	281	28	0.041	0.041	NUM
easat-3365	281	29	0.825	0.825	NUM
easat-3365	281	30	10.231	10.231	NUM
easat-3365	281	31	0.010	0.010	NUM
easat-3365	281	32	note	note	NOUN
easat-3365	281	33	:	:	PUNCT
easat-3365	281	34	a.	a.	NOUN
easat-3365	281	35	dependent	dependent	ADJ
easat-3365	281	36	variable	variable	NOUN
easat-3365	281	37	:	:	PUNCT
easat-3365	281	38	cl	cl	NOUN
easat-3365	281	39	4.8	4.8	NUM
easat-3365	281	40	.	.	PUNCT
easat-3365	282	1	test	test	NOUN
easat-3365	282	2	of	of	ADP
easat-3365	282	3	hypotheses	hypothesis	NOUN
easat-3365	282	4	from	from	ADP
easat-3365	282	5	the	the	DET
easat-3365	282	6	regression	regression	NOUN
easat-3365	282	7	results	result	NOUN
easat-3365	282	8	,	,	PUNCT
easat-3365	282	9	we	we	PRON
easat-3365	282	10	examined	examine	VERB
easat-3365	282	11	how	how	SCONJ
easat-3365	282	12	consumer	consumer	NOUN
easat-3365	282	13	will	will	AUX
easat-3365	282	14	react	react	VERB
easat-3365	282	15	to	to	ADP
easat-3365	282	16	online	online	NOUN
easat-3365	282	17	and	and	CCONJ
easat-3365	282	18	in	in	ADP
easat-3365	282	19	-	-	PUNCT
easat-3365	282	20	store	store	NOUN
easat-3365	282	21	strategy	strategy	NOUN
easat-3365	282	22	and	and	CCONJ
easat-3365	282	23	the	the	DET
easat-3365	282	24	influence	influence	NOUN
easat-3365	282	25	on	on	ADP
easat-3365	282	26	their	their	PRON
easat-3365	282	27	consumers	consumer	NOUN
easat-3365	282	28	and	and	CCONJ
easat-3365	282	29	users	user	NOUN
easat-3365	282	30	of	of	ADP
easat-3365	282	31	online	online	ADJ
easat-3365	282	32	shopping	shopping	NOUN
easat-3365	282	33	platforms	platform	NOUN
easat-3365	282	34	will	will	AUX
easat-3365	282	35	react	react	VERB
easat-3365	282	36	to	to	ADP
easat-3365	282	37	online	online	ADJ
easat-3365	282	38	reviews	review	NOUN
easat-3365	282	39	about	about	ADP
easat-3365	282	40	reliability	reliability	NOUN
easat-3365	282	41	of	of	ADP
easat-3365	282	42	the	the	DET
easat-3365	282	43	products	product	NOUN
easat-3365	282	44	they	they	PRON
easat-3365	282	45	intend	intend	VERB
easat-3365	282	46	to	to	PART
easat-3365	282	47	buy	buy	VERB
easat-3365	282	48	or	or	CCONJ
easat-3365	282	49	order	order	VERB
easat-3365	282	50	for	for	ADP
easat-3365	282	51	.	.	PUNCT
easat-3365	283	1	the	the	DET
easat-3365	283	2	result	result	NOUN
easat-3365	283	3	simply	simply	ADV
easat-3365	283	4	shows	show	VERB
easat-3365	283	5	that	that	SCONJ
easat-3365	283	6	online	online	ADJ
easat-3365	283	7	and	and	CCONJ
easat-3365	283	8	in	in	ADP
easat-3365	283	9	-	-	PUNCT
easat-3365	283	10	store	store	NOUN
easat-3365	283	11	have	have	VERB
easat-3365	283	12	a	a	DET
easat-3365	283	13	positive	positive	ADJ
easat-3365	283	14	and	and	CCONJ
easat-3365	283	15	significant	significant	ADJ
easat-3365	283	16	effect	effect	NOUN
easat-3365	283	17	on	on	ADP
easat-3365	283	18	customer	customer	NOUN
easat-3365	283	19	loyalty	loyalty	NOUN
easat-3365	283	20	(	(	PUNCT
easat-3365	283	21	coefficient	coefficient	NOUN
easat-3365	283	22	,	,	PUNCT
easat-3365	283	23	0.753	0.753	NUM
easat-3365	283	24	;	;	PUNCT
easat-3365	283	25	significance	significance	NOUN
easat-3365	283	26	,	,	PUNCT
easat-3365	283	27	0.0037	0.0037	NUM
easat-3365	283	28	)	)	PUNCT
easat-3365	283	29	.	.	PUNCT
easat-3365	284	1	the	the	DET
easat-3365	284	2	results	result	NOUN
easat-3365	284	3	suggest	suggest	VERB
easat-3365	284	4	that	that	SCONJ
easat-3365	284	5	the	the	DET
easat-3365	284	6	integration	integration	NOUN
easat-3365	284	7	of	of	ADP
easat-3365	284	8	online	online	NOUN
easat-3365	284	9	and	and	CCONJ
easat-3365	284	10	in	in	ADP
easat-3365	284	11	-	-	PUNCT
easat-3365	284	12	store	store	NOUN
easat-3365	284	13	strategies	strategy	NOUN
easat-3365	284	14	significantly	significantly	ADV
easat-3365	284	15	influences	influence	VERB
easat-3365	284	16	customer	customer	NOUN
easat-3365	284	17	loyalty	loyalty	NOUN
easat-3365	284	18	in	in	ADP
easat-3365	284	19	the	the	DET
easat-3365	284	20	context	context	NOUN
easat-3365	284	21	of	of	ADP
easat-3365	284	22	e	e	NOUN
easat-3365	284	23	-	-	NOUN
easat-3365	284	24	commerce	commerce	NOUN
easat-3365	284	25	platforms	platform	NOUN
easat-3365	284	26	in	in	ADP
easat-3365	284	27	nigeria	nigeria	PROPN
easat-3365	284	28	.	.	PUNCT
easat-3365	285	1	also	also	ADV
easat-3365	285	2	the	the	DET
easat-3365	285	3	researcher	researcher	NOUN
easat-3365	285	4	examined	examine	VERB
easat-3365	285	5	how	how	SCONJ
easat-3365	285	6	offering	offer	VERB
easat-3365	285	7	in	in	ADP
easat-3365	285	8	-	-	PUNCT
easat-3365	285	9	store	store	NOUN
easat-3365	285	10	pick	pick	NOUN
easat-3365	285	11	up	up	ADP
easat-3365	285	12	affect	affect	VERB
easat-3365	285	13	customer	customer	NOUN
easat-3365	285	14	loyalty	loyalty	NOUN
easat-3365	285	15	of	of	ADP
easat-3365	285	16	e	e	NOUN
easat-3365	285	17	-	-	NOUN
easat-3365	285	18	commerce	commerce	NOUN
easat-3365	285	19	users	user	NOUN
easat-3365	285	20	.	.	PUNCT
easat-3365	286	1	the	the	DET
easat-3365	286	2	result	result	NOUN
easat-3365	286	3	simply	simply	ADV
easat-3365	286	4	shows	show	VERB
easat-3365	286	5	that	that	SCONJ
easat-3365	286	6	;	;	PUNCT
easat-3365	286	7	offering	offer	VERB
easat-3365	286	8	in	in	ADP
easat-3365	286	9	-	-	PUNCT
easat-3365	286	10	store	store	NOUN
easat-3365	286	11	pick	pick	NOUN
easat-3365	286	12	up	up	ADP
easat-3365	286	13	have	have	VERB
easat-3365	286	14	a	a	DET
easat-3365	286	15	positive	positive	ADJ
easat-3365	286	16	and	and	CCONJ
easat-3365	286	17	significant	significant	ADJ
easat-3365	286	18	effect	effect	NOUN
easat-3365	286	19	on	on	ADP
easat-3365	286	20	customer	customer	NOUN
easat-3365	286	21	loyalty	loyalty	NOUN
easat-3365	286	22	(	(	PUNCT
easat-3365	286	23	coefficient	coefficient	NOUN
easat-3365	286	24	,	,	PUNCT
easat-3365	286	25	0.700	0.700	NUM
easat-3365	286	26	;	;	PUNCT
easat-3365	286	27	significance	significance	NOUN
easat-3365	286	28	,	,	PUNCT
easat-3365	286	29	0.004	0.004	NUM
easat-3365	286	30	)	)	PUNCT
easat-3365	286	31	.	.	PUNCT
easat-3365	287	1	the	the	DET
easat-3365	287	2	results	result	NOUN
easat-3365	287	3	suggest	suggest	VERB
easat-3365	287	4	that	that	SCONJ
easat-3365	287	5	offering	offer	VERB
easat-3365	287	6	in	in	ADP
easat-3365	287	7	-	-	PUNCT
easat-3365	287	8	store	store	NOUN
easat-3365	287	9	pick	pick	NOUN
easat-3365	287	10	-	-	PUNCT
easat-3365	287	11	up	up	NOUN
easat-3365	287	12	as	as	ADP
easat-3365	287	13	a	a	DET
easat-3365	287	14	fulfillment	fulfillment	NOUN
easat-3365	287	15	option	option	NOUN
easat-3365	287	16	significantly	significantly	ADV
easat-3365	287	17	influences	influence	VERB
easat-3365	287	18	customer	customer	NOUN
easat-3365	287	19	loyalty	loyalty	NOUN
easat-3365	287	20	in	in	ADP
easat-3365	287	21	the	the	DET
easat-3365	287	22	context	context	NOUN
easat-3365	287	23	of	of	ADP
easat-3365	287	24	e	e	NOUN
easat-3365	287	25	-	-	NOUN
easat-3365	287	26	commerce	commerce	NOUN
easat-3365	287	27	platforms	platform	NOUN
easat-3365	287	28	in	in	ADP
easat-3365	287	29	nigeria	nigeria	PROPN
easat-3365	287	30	.	.	PUNCT
easat-3365	288	1	lastly	lastly	ADV
easat-3365	288	2	the	the	DET
easat-3365	288	3	researcher	researcher	NOUN
easat-3365	288	4	examined	examine	VERB
easat-3365	288	5	how	how	SCONJ
easat-3365	288	6	mobile	mobile	ADJ
easat-3365	288	7	apps	app	NOUN
easat-3365	288	8	consumers	consumer	NOUN
easat-3365	288	9	and	and	CCONJ
easat-3365	288	10	users	user	NOUN
easat-3365	288	11	of	of	ADP
easat-3365	288	12	ecommerce	ecommerce	NOUN
easat-3365	288	13	to	to	ADP
easat-3365	288	14	the	the	DET
easat-3365	288	15	6248	6248	NUM
easat-3365	288	16	edelweiss	edelweiss	PROPN
easat-3365	288	17	applied	apply	VERB
easat-3365	288	18	science	science	NOUN
easat-3365	288	19	and	and	CCONJ
easat-3365	288	20	technology	technology	NOUN
easat-3365	288	21	issn	issn	PROPN
easat-3365	288	22	:	:	PUNCT
easat-3365	288	23	2576	2576	NUM
easat-3365	288	24	-	-	SYM
easat-3365	288	25	8484	8484	NUM
easat-3365	288	26	vol	vol	NOUN
easat-3365	288	27	.	.	PROPN
easat-3365	289	1	8	8	NUM
easat-3365	289	2	,	,	PUNCT
easat-3365	289	3	no	no	INTJ
easat-3365	289	4	.	.	NOUN
easat-3365	290	1	6	6	NUM
easat-3365	290	2	:	:	SYM
easat-3365	290	3	6236	6236	NUM
easat-3365	290	4	-	-	SYM
easat-3365	290	5	6250	6250	NUM
easat-3365	290	6	,	,	PUNCT
easat-3365	290	7	2024	2024	NUM
easat-3365	290	8	doi	doi	NOUN
easat-3365	290	9	:	:	PUNCT
easat-3365	290	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	290	11	©	©	ADP
easat-3365	290	12	2024	2024	NUM
easat-3365	290	13	by	by	ADP
easat-3365	290	14	the	the	DET
easat-3365	290	15	authors	author	NOUN
easat-3365	290	16	;	;	PUNCT
easat-3365	290	17	licensee	licensee	PROPN
easat-3365	290	18	learning	learn	VERB
easat-3365	290	19	gate	gate	NOUN
easat-3365	290	20	usage	usage	NOUN
easat-3365	290	21	of	of	ADP
easat-3365	290	22	mobile	mobile	ADJ
easat-3365	290	23	app	app	NOUN
easat-3365	290	24	when	when	SCONJ
easat-3365	290	25	purchasing	purchase	VERB
easat-3365	290	26	goods	good	NOUN
easat-3365	290	27	.	.	PUNCT
easat-3365	291	1	the	the	DET
easat-3365	291	2	result	result	NOUN
easat-3365	291	3	simply	simply	ADV
easat-3365	291	4	shows	show	VERB
easat-3365	291	5	that	that	SCONJ
easat-3365	291	6	;	;	PUNCT
easat-3365	291	7	mobile	mobile	ADJ
easat-3365	291	8	apps	app	NOUN
easat-3365	291	9	have	have	VERB
easat-3365	291	10	a	a	DET
easat-3365	291	11	positive	positive	ADJ
easat-3365	291	12	and	and	CCONJ
easat-3365	291	13	significant	significant	ADJ
easat-3365	291	14	effect	effect	NOUN
easat-3365	291	15	on	on	ADP
easat-3365	291	16	customer	customer	NOUN
easat-3365	291	17	loyalty	loyalty	NOUN
easat-3365	291	18	(	(	PUNCT
easat-3365	291	19	coefficient	coefficient	NOUN
easat-3365	291	20	,	,	PUNCT
easat-3365	291	21	0.782	0.782	NUM
easat-3365	291	22	;	;	PUNCT
easat-3365	291	23	significance	significance	NOUN
easat-3365	291	24	,	,	PUNCT
easat-3365	291	25	0.000	0.000	NUM
easat-3365	291	26	)	)	PUNCT
easat-3365	291	27	.	.	PUNCT
easat-3365	292	1	the	the	DET
easat-3365	292	2	implication	implication	NOUN
easat-3365	292	3	of	of	ADP
easat-3365	292	4	this	this	DET
easat-3365	292	5	result	result	NOUN
easat-3365	292	6	is	be	AUX
easat-3365	292	7	that	that	SCONJ
easat-3365	292	8	,	,	PUNCT
easat-3365	292	9	as	as	SCONJ
easat-3365	292	10	consumers	consumer	NOUN
easat-3365	292	11	increasingly	increasingly	ADV
easat-3365	292	12	utilize	utilize	VERB
easat-3365	292	13	mobile	mobile	ADJ
easat-3365	292	14	apps	app	NOUN
easat-3365	292	15	for	for	ADP
easat-3365	292	16	purchasing	purchase	VERB
easat-3365	292	17	goods	good	NOUN
easat-3365	292	18	,	,	PUNCT
easat-3365	292	19	their	their	PRON
easat-3365	292	20	loyalty	loyalty	NOUN
easat-3365	292	21	to	to	ADP
easat-3365	292	22	the	the	DET
easat-3365	292	23	ecommerce	ecommerce	NOUN
easat-3365	292	24	platform	platform	NOUN
easat-3365	292	25	also	also	ADV
easat-3365	292	26	increases	increase	VERB
easat-3365	292	27	.	.	PUNCT
easat-3365	293	1	mobile	mobile	ADJ
easat-3365	293	2	apps	app	NOUN
easat-3365	293	3	offer	offer	VERB
easat-3365	293	4	convenience	convenience	NOUN
easat-3365	293	5	,	,	PUNCT
easat-3365	293	6	accessibility	accessibility	NOUN
easat-3365	293	7	,	,	PUNCT
easat-3365	293	8	and	and	CCONJ
easat-3365	293	9	personalized	personalized	ADJ
easat-3365	293	10	experiences	experience	NOUN
easat-3365	293	11	,	,	PUNCT
easat-3365	293	12	enhancing	enhance	VERB
easat-3365	293	13	customer	customer	NOUN
easat-3365	293	14	satisfaction	satisfaction	NOUN
easat-3365	293	15	and	and	CCONJ
easat-3365	293	16	engagement	engagement	NOUN
easat-3365	293	17	.	.	PUNCT
easat-3365	294	1	by	by	ADP
easat-3365	294	2	investing	invest	VERB
easat-3365	294	3	in	in	ADP
easat-3365	294	4	mobile	mobile	ADJ
easat-3365	294	5	app	app	NOUN
easat-3365	294	6	development	development	NOUN
easat-3365	294	7	and	and	CCONJ
easat-3365	294	8	optimization	optimization	NOUN
easat-3365	294	9	,	,	PUNCT
easat-3365	294	10	e	e	NOUN
easat-3365	294	11	-	-	NOUN
easat-3365	294	12	commerce	commerce	NOUN
easat-3365	294	13	businesses	business	NOUN
easat-3365	294	14	can	can	AUX
easat-3365	294	15	differentiate	differentiate	VERB
easat-3365	294	16	themselves	themselves	PRON
easat-3365	294	17	,	,	PUNCT
easat-3365	294	18	drive	drive	VERB
easat-3365	294	19	customer	customer	NOUN
easat-3365	294	20	loyalty	loyalty	NOUN
easat-3365	294	21	,	,	PUNCT
easat-3365	294	22	and	and	CCONJ
easat-3365	294	23	gain	gain	VERB
easat-3365	294	24	valuable	valuable	ADJ
easat-3365	294	25	insights	insight	NOUN
easat-3365	294	26	into	into	ADP
easat-3365	294	27	customer	customer	NOUN
easat-3365	294	28	behavior	behavior	NOUN
easat-3365	294	29	.	.	PUNCT
easat-3365	295	1	following	follow	VERB
easat-3365	295	2	this	this	DET
easat-3365	295	3	result	result	NOUN
easat-3365	295	4	,	,	PUNCT
easat-3365	295	5	we	we	PRON
easat-3365	295	6	hereby	hereby	ADV
easat-3365	295	7	reject	reject	VERB
easat-3365	295	8	the	the	DET
easat-3365	295	9	null	null	ADJ
easat-3365	295	10	hypothesis	hypothesis	NOUN
easat-3365	295	11	which	which	PRON
easat-3365	295	12	states	state	VERB
easat-3365	295	13	that	that	SCONJ
easat-3365	295	14	mobile	mobile	ADJ
easat-3365	295	15	apps	app	NOUN
easat-3365	295	16	do	do	AUX
easat-3365	295	17	not	not	PART
easat-3365	295	18	significantly	significantly	ADV
easat-3365	295	19	influence	influence	VERB
easat-3365	295	20	customer	customer	NOUN
easat-3365	295	21	loyalty	loyalty	NOUN
easat-3365	295	22	.	.	PUNCT
easat-3365	296	1	5	5	X
easat-3365	296	2	.	.	X
easat-3365	296	3	discussion	discussion	NOUN
easat-3365	296	4	of	of	ADP
easat-3365	296	5	findings	finding	NOUN
easat-3365	296	6	the	the	DET
easat-3365	296	7	first	first	ADJ
easat-3365	296	8	objective	objective	NOUN
easat-3365	296	9	of	of	ADP
easat-3365	296	10	this	this	DET
easat-3365	296	11	study	study	NOUN
easat-3365	296	12	was	be	AUX
easat-3365	296	13	to	to	PART
easat-3365	296	14	examine	examine	VERB
easat-3365	296	15	how	how	SCONJ
easat-3365	296	16	online	online	ADJ
easat-3365	296	17	&	&	CCONJ
easat-3365	296	18	in	in	ADP
easat-3365	296	19	-	-	PUNCT
easat-3365	296	20	store	store	NOUN
easat-3365	296	21	influence	influence	NOUN
easat-3365	296	22	customer	customer	NOUN
easat-3365	296	23	loyalty	loyalty	NOUN
easat-3365	296	24	.	.	PUNCT
easat-3365	297	1	the	the	DET
easat-3365	297	2	result	result	NOUN
easat-3365	297	3	simply	simply	ADV
easat-3365	297	4	shows	show	VERB
easat-3365	297	5	that	that	SCONJ
easat-3365	297	6	e	e	NOUN
easat-3365	297	7	-	-	NOUN
easat-3365	297	8	commerce	commerce	NOUN
easat-3365	297	9	platforms	platform	NOUN
easat-3365	297	10	should	should	AUX
easat-3365	297	11	adopt	adopt	VERB
easat-3365	297	12	a	a	DET
easat-3365	297	13	cohesive	cohesive	ADJ
easat-3365	297	14	approach	approach	NOUN
easat-3365	297	15	across	across	ADP
easat-3365	297	16	various	various	ADJ
easat-3365	297	17	channels	channel	NOUN
easat-3365	297	18	to	to	PART
easat-3365	297	19	provide	provide	VERB
easat-3365	297	20	consistent	consistent	ADJ
easat-3365	297	21	experiences	experience	NOUN
easat-3365	297	22	and	and	CCONJ
easat-3365	297	23	offerings	offering	NOUN
easat-3365	297	24	.	.	PUNCT
easat-3365	298	1	this	this	DET
easat-3365	298	2	integration	integration	NOUN
easat-3365	298	3	enhances	enhance	VERB
easat-3365	298	4	customer	customer	NOUN
easat-3365	298	5	satisfaction	satisfaction	NOUN
easat-3365	298	6	,	,	PUNCT
easat-3365	298	7	engagement	engagement	NOUN
easat-3365	298	8	,	,	PUNCT
easat-3365	298	9	and	and	CCONJ
easat-3365	298	10	retention	retention	NOUN
easat-3365	298	11	,	,	PUNCT
easat-3365	298	12	leading	lead	VERB
easat-3365	298	13	to	to	ADP
easat-3365	298	14	improved	improved	ADJ
easat-3365	298	15	loyalty	loyalty	NOUN
easat-3365	298	16	.	.	PUNCT
easat-3365	299	1	this	this	DET
easat-3365	299	2	study	study	NOUN
easat-3365	299	3	confirms	confirm	VERB
easat-3365	299	4	the	the	DET
easat-3365	299	5	findings	finding	NOUN
easat-3365	299	6	of	of	ADP
easat-3365	299	7	bell	bell	PROPN
easat-3365	299	8	,	,	PUNCT
easat-3365	299	9	gallia	gallia	PROPN
easat-3365	299	10	,	,	PUNCT
easat-3365	299	11	and	and	CCONJ
easat-3365	299	12	moreno	moreno	PROPN
easat-3365	299	13	(	(	PUNCT
easat-3365	299	14	2022	2022	NUM
easat-3365	299	15	)	)	PUNCT
easat-3365	299	16	,	,	PUNCT
easat-3365	299	17	customers	customer	NOUN
easat-3365	299	18	are	be	AUX
easat-3365	299	19	increasingly	increasingly	ADV
easat-3365	299	20	omnichannel	omnichannel	NOUN
easat-3365	299	21	implementing	implement	VERB
easat-3365	299	22	online	online	ADV
easat-3365	299	23	and	and	CCONJ
easat-3365	299	24	offline	offline	ADJ
easat-3365	299	25	channels	channel	NOUN
easat-3365	299	26	into	into	ADP
easat-3365	299	27	their	their	PRON
easat-3365	299	28	thoughts	thought	NOUN
easat-3365	299	29	and	and	CCONJ
easat-3365	299	30	behaviors	behavior	NOUN
easat-3365	299	31	.	.	PUNCT
easat-3365	300	1	using	use	VERB
easat-3365	300	2	data	datum	NOUN
easat-3365	300	3	from	from	ADP
easat-3365	300	4	an	an	DET
easat-3365	300	5	experiment	experiment	NOUN
easat-3365	300	6	conducted	conduct	VERB
easat-3365	300	7	at	at	ADP
easat-3365	300	8	crate	crate	NOUN
easat-3365	300	9	&	&	CCONJ
easat-3365	300	10	barrel	barrel	PROPN
easat-3365	300	11	,	,	PUNCT
easat-3365	300	12	a	a	DET
easat-3365	300	13	retailer	retailer	NOUN
easat-3365	300	14	of	of	ADP
easat-3365	300	15	furniture	furniture	NOUN
easat-3365	300	16	,	,	PUNCT
easat-3365	300	17	home	home	NOUN
easat-3365	300	18	décor	décor	NOUN
easat-3365	300	19	,	,	PUNCT
easat-3365	300	20	and	and	CCONJ
easat-3365	300	21	home	home	NOUN
easat-3365	300	22	appliances	appliance	NOUN
easat-3365	300	23	(	(	PUNCT
easat-3365	300	24	cookware	cookware	NOUN
easat-3365	300	25	,	,	PUNCT
easat-3365	300	26	dinnerware	dinnerware	NOUN
easat-3365	300	27	)	)	PUNCT
easat-3365	300	28	,	,	PUNCT
easat-3365	300	29	the	the	DET
easat-3365	300	30	authors	author	NOUN
easat-3365	300	31	show	show	VERB
easat-3365	300	32	that	that	SCONJ
easat-3365	300	33	by	by	ADP
easat-3365	300	34	providing	provide	VERB
easat-3365	300	35	accurate	accurate	ADJ
easat-3365	300	36	pricing	pricing	NOUN
easat-3365	300	37	and	and	CCONJ
easat-3365	300	38	inventory	inventory	NOUN
easat-3365	300	39	information	information	NOUN
easat-3365	300	40	online	online	ADV
easat-3365	300	41	,	,	PUNCT
easat-3365	300	42	a	a	DET
easat-3365	300	43	traditional	traditional	ADJ
easat-3365	300	44	retailer	retailer	NOUN
easat-3365	300	45	can	can	AUX
easat-3365	300	46	significantly	significantly	ADV
easat-3365	300	47	increase	increase	VERB
easat-3365	300	48	sales	sale	NOUN
easat-3365	300	49	and	and	CCONJ
easat-3365	300	50	traffic	traffic	NOUN
easat-3365	300	51	to	to	ADP
easat-3365	300	52	offline	offline	ADJ
easat-3365	300	53	stores	store	NOUN
easat-3365	300	54	.	.	PUNCT
easat-3365	301	1	the	the	DET
easat-3365	301	2	second	second	ADJ
easat-3365	301	3	objective	objective	NOUN
easat-3365	301	4	of	of	ADP
easat-3365	301	5	this	this	DET
easat-3365	301	6	study	study	NOUN
easat-3365	301	7	was	be	AUX
easat-3365	301	8	to	to	PART
easat-3365	301	9	find	find	VERB
easat-3365	301	10	out	out	ADP
easat-3365	301	11	the	the	DET
easat-3365	301	12	extent	extent	NOUN
easat-3365	301	13	to	to	PART
easat-3365	301	14	which	which	PRON
easat-3365	301	15	in	in	ADP
easat-3365	301	16	-	-	PUNCT
easat-3365	301	17	store	store	NOUN
easat-3365	301	18	pick	pick	VERB
easat-3365	301	19	up	up	ADP
easat-3365	301	20	influence	influence	NOUN
easat-3365	301	21	customer	customer	NOUN
easat-3365	301	22	loyalty	loyalty	NOUN
easat-3365	301	23	.	.	PUNCT
easat-3365	302	1	the	the	DET
easat-3365	302	2	result	result	NOUN
easat-3365	302	3	simply	simply	ADV
easat-3365	302	4	shows	show	VERB
easat-3365	302	5	providing	provide	VERB
easat-3365	302	6	flexible	flexible	ADJ
easat-3365	302	7	and	and	CCONJ
easat-3365	302	8	convenient	convenient	ADJ
easat-3365	302	9	delivery	delivery	NOUN
easat-3365	302	10	options	option	NOUN
easat-3365	302	11	,	,	PUNCT
easat-3365	302	12	such	such	ADJ
easat-3365	302	13	as	as	ADP
easat-3365	302	14	in	in	ADP
easat-3365	302	15	-	-	PUNCT
easat-3365	302	16	store	store	NOUN
easat-3365	302	17	pickup	pickup	NOUN
easat-3365	302	18	,	,	PUNCT
easat-3365	302	19	aligns	align	VERB
easat-3365	302	20	with	with	ADP
easat-3365	302	21	customer	customer	NOUN
easat-3365	302	22	preferences	preference	NOUN
easat-3365	302	23	and	and	CCONJ
easat-3365	302	24	lifestyle	lifestyle	NOUN
easat-3365	302	25	.	.	PUNCT
easat-3365	303	1	this	this	PRON
easat-3365	303	2	enhances	enhance	VERB
easat-3365	303	3	customer	customer	NOUN
easat-3365	303	4	satisfaction	satisfaction	NOUN
easat-3365	303	5	and	and	CCONJ
easat-3365	303	6	engagement	engagement	NOUN
easat-3365	303	7	,	,	PUNCT
easat-3365	303	8	ultimately	ultimately	ADV
easat-3365	303	9	fostering	foster	VERB
easat-3365	303	10	loyalty	loyalty	NOUN
easat-3365	303	11	and	and	CCONJ
easat-3365	303	12	repeat	repeat	VERB
easat-3365	303	13	purchases.in	purchases.in	NOUN
easat-3365	303	14	line	line	NOUN
easat-3365	303	15	with	with	ADP
easat-3365	303	16	the	the	DET
easat-3365	303	17	study	study	NOUN
easat-3365	303	18	of	of	ADP
easat-3365	303	19	herhausen	herhausen	PROPN
easat-3365	303	20	,	,	PUNCT
easat-3365	303	21	binder	binder	NOUN
easat-3365	303	22	,	,	PUNCT
easat-3365	303	23	schoegel	schoegel	NOUN
easat-3365	303	24	,	,	PUNCT
easat-3365	303	25	and	and	CCONJ
easat-3365	303	26	herrmann	herrmann	PROPN
easat-3365	303	27	(	(	PUNCT
easat-3365	303	28	2023	2023	NUM
easat-3365	303	29	)	)	PUNCT
easat-3365	303	30	examine	examine	VERB
easat-3365	303	31	the	the	DET
easat-3365	303	32	impact	impact	NOUN
easat-3365	303	33	of	of	ADP
easat-3365	303	34	offline	offline	ADJ
easat-3365	303	35	retail	retail	ADJ
easat-3365	303	36	integration	integration	NOUN
easat-3365	303	37	,	,	PUNCT
easat-3365	303	38	defined	define	VERB
easat-3365	303	39	as	as	ADP
easat-3365	303	40	the	the	DET
easat-3365	303	41	integration	integration	NOUN
easat-3365	303	42	of	of	ADP
easat-3365	303	43	access	access	NOUN
easat-3365	303	44	and	and	CCONJ
easat-3365	303	45	knowledge	knowledge	NOUN
easat-3365	303	46	about	about	ADP
easat-3365	303	47	the	the	DET
easat-3365	303	48	offline	offline	ADJ
easat-3365	303	49	channel	channel	NOUN
easat-3365	303	50	in	in	ADP
easat-3365	303	51	an	an	DET
easat-3365	303	52	online	online	ADJ
easat-3365	303	53	channel	channel	NOUN
easat-3365	303	54	.	.	PUNCT
easat-3365	304	1	the	the	DET
easat-3365	304	2	third	third	ADJ
easat-3365	304	3	objective	objective	NOUN
easat-3365	304	4	of	of	ADP
easat-3365	304	5	this	this	DET
easat-3365	304	6	study	study	NOUN
easat-3365	304	7	was	be	AUX
easat-3365	304	8	to	to	PART
easat-3365	304	9	determine	determine	VERB
easat-3365	304	10	the	the	DET
easat-3365	304	11	extent	extent	NOUN
easat-3365	304	12	to	to	PART
easat-3365	304	13	which	which	PRON
easat-3365	304	14	mobile	mobile	ADJ
easat-3365	304	15	apps	app	NOUN
easat-3365	304	16	usage	usage	NOUN
easat-3365	304	17	influence	influence	NOUN
easat-3365	304	18	customer	customer	NOUN
easat-3365	304	19	loyalty	loyalty	NOUN
easat-3365	304	20	.	.	PUNCT
easat-3365	305	1	as	as	SCONJ
easat-3365	305	2	consumers	consumer	NOUN
easat-3365	305	3	increasingly	increasingly	ADV
easat-3365	305	4	utilize	utilize	VERB
easat-3365	305	5	mobile	mobile	ADJ
easat-3365	305	6	apps	app	NOUN
easat-3365	305	7	for	for	ADP
easat-3365	305	8	purchasing	purchase	VERB
easat-3365	305	9	goods	good	NOUN
easat-3365	305	10	,	,	PUNCT
easat-3365	305	11	their	their	PRON
easat-3365	305	12	loyalty	loyalty	NOUN
easat-3365	305	13	to	to	ADP
easat-3365	305	14	the	the	DET
easat-3365	305	15	platform	platform	NOUN
easat-3365	305	16	increases	increase	NOUN
easat-3365	305	17	.	.	PUNCT
easat-3365	306	1	mobile	mobile	ADJ
easat-3365	306	2	apps	app	NOUN
easat-3365	306	3	offer	offer	VERB
easat-3365	306	4	convenience	convenience	NOUN
easat-3365	306	5	,	,	PUNCT
easat-3365	306	6	accessibility	accessibility	NOUN
easat-3365	306	7	,	,	PUNCT
easat-3365	306	8	and	and	CCONJ
easat-3365	306	9	personalized	personalized	ADJ
easat-3365	306	10	experiences	experience	NOUN
easat-3365	306	11	,	,	PUNCT
easat-3365	306	12	enhancing	enhance	VERB
easat-3365	306	13	customer	customer	NOUN
easat-3365	306	14	satisfaction	satisfaction	NOUN
easat-3365	306	15	and	and	CCONJ
easat-3365	306	16	engagement	engagement	NOUN
easat-3365	306	17	.	.	PUNCT
easat-3365	307	1	investing	invest	VERB
easat-3365	307	2	in	in	ADP
easat-3365	307	3	mobile	mobile	ADJ
easat-3365	307	4	app	app	NOUN
easat-3365	307	5	development	development	NOUN
easat-3365	307	6	and	and	CCONJ
easat-3365	307	7	optimization	optimization	NOUN
easat-3365	307	8	can	can	AUX
easat-3365	307	9	differentiate	differentiate	VERB
easat-3365	307	10	e	e	NOUN
easat-3365	307	11	-	-	NOUN
easat-3365	307	12	commerce	commerce	NOUN
easat-3365	307	13	businesses	business	NOUN
easat-3365	307	14	,	,	PUNCT
easat-3365	307	15	drive	drive	VERB
easat-3365	307	16	customer	customer	NOUN
easat-3365	307	17	loyalty	loyalty	NOUN
easat-3365	307	18	,	,	PUNCT
easat-3365	307	19	and	and	CCONJ
easat-3365	307	20	provide	provide	VERB
easat-3365	307	21	valuable	valuable	ADJ
easat-3365	307	22	insights	insight	NOUN
easat-3365	307	23	into	into	ADP
easat-3365	307	24	customer	customer	NOUN
easat-3365	307	25	behavior	behavior	NOUN
easat-3365	307	26	.	.	PUNCT
easat-3365	308	1	according	accord	VERB
easat-3365	308	2	to	to	ADP
easat-3365	308	3	gallino	gallino	PROPN
easat-3365	308	4	,	,	PUNCT
easat-3365	308	5	moreno	moreno	PROPN
easat-3365	308	6	,	,	PUNCT
easat-3365	308	7	and	and	CCONJ
easat-3365	308	8	stamatopoulos	stamatopoulos	PROPN
easat-3365	308	9	(	(	PUNCT
easat-3365	308	10	2022	2022	NUM
easat-3365	308	11	)	)	PUNCT
easat-3365	308	12	omni	omni	ADJ
easat-3365	308	13	-	-	PUNCT
easat-3365	308	14	channel	channel	NOUN
easat-3365	308	15	functionality	functionality	NOUN
easat-3365	308	16	that	that	PRON
easat-3365	308	17	is	be	AUX
easat-3365	308	18	the	the	DET
easat-3365	308	19	online	online	ADJ
easat-3365	308	20	purchase	purchase	NOUN
easat-3365	308	21	delivery	delivery	NOUN
easat-3365	308	22	in	in	ADP
easat-3365	308	23	the	the	DET
easat-3365	308	24	closest	close	ADJ
easat-3365	308	25	store	store	NOUN
easat-3365	308	26	chosen	choose	VERB
easat-3365	308	27	by	by	ADP
easat-3365	308	28	the	the	DET
easat-3365	308	29	customer	customer	NOUN
easat-3365	308	30	.	.	PUNCT
easat-3365	309	1	it	it	PRON
easat-3365	309	2	is	be	AUX
easat-3365	309	3	based	base	VERB
easat-3365	309	4	on	on	ADP
easat-3365	309	5	the	the	DET
easat-3365	309	6	hypothesis	hypothesis	NOUN
easat-3365	309	7	that	that	PRON
easat-3365	309	8	retailers	retailer	NOUN
easat-3365	309	9	prioritize	prioritize	VERB
easat-3365	309	10	the	the	DET
easat-3365	309	11	transportation	transportation	NOUN
easat-3365	309	12	of	of	ADP
easat-3365	309	13	products	product	NOUN
easat-3365	309	14	for	for	ADP
easat-3365	309	15	which	which	PRON
easat-3365	309	16	local	local	ADJ
easat-3365	309	17	demand	demand	NOUN
easat-3365	309	18	is	be	AUX
easat-3365	309	19	high	high	ADJ
easat-3365	309	20	,	,	PUNCT
easat-3365	309	21	causing	cause	VERB
easat-3365	309	22	the	the	DET
easat-3365	309	23	sale	sale	NOUN
easat-3365	309	24	of	of	ADP
easat-3365	309	25	other	other	ADJ
easat-3365	309	26	products	product	NOUN
easat-3365	309	27	to	to	PART
easat-3365	309	28	be	be	AUX
easat-3365	309	29	impaired	impair	VERB
easat-3365	309	30	by	by	ADP
easat-3365	309	31	their	their	PRON
easat-3365	309	32	absence	absence	NOUN
easat-3365	309	33	in	in	ADP
easat-3365	309	34	the	the	DET
easat-3365	309	35	on	on	ADP
easat-3365	309	36	-	-	PUNCT
easat-3365	309	37	to	to	ADP
easat-3365	309	38	-	-	PUNCT
easat-3365	309	39	de	de	NOUN
easat-3365	309	40	-	-	NOUN
easat-3365	309	41	sale	sale	NOUN
easat-3365	309	42	.	.	PUNCT
easat-3365	310	1	the	the	DET
easat-3365	310	2	model	model	NOUN
easat-3365	310	3	promotes	promote	VERB
easat-3365	310	4	increased	increase	VERB
easat-3365	310	5	sales	sale	NOUN
easat-3365	310	6	dispersion	dispersion	NOUN
easat-3365	310	7	and	and	CCONJ
easat-3365	310	8	suggests	suggest	VERB
easat-3365	310	9	the	the	DET
easat-3365	310	10	readjustment	readjustment	NOUN
easat-3365	310	11	of	of	ADP
easat-3365	310	12	the	the	DET
easat-3365	310	13	inventory	inventory	NOUN
easat-3365	310	14	level	level	NOUN
easat-3365	310	15	.	.	PUNCT
easat-3365	311	1	6	6	X
easat-3365	311	2	.	.	X
easat-3365	311	3	conclusion	conclusion	NOUN
easat-3365	311	4	omni	omni	ADJ
easat-3365	311	5	-	-	PUNCT
easat-3365	311	6	channel	channel	NOUN
easat-3365	311	7	represents	represent	VERB
easat-3365	311	8	the	the	DET
easat-3365	311	9	evolution	evolution	NOUN
easat-3365	311	10	of	of	ADP
easat-3365	311	11	technology	technology	NOUN
easat-3365	311	12	and	and	CCONJ
easat-3365	311	13	the	the	DET
easat-3365	311	14	full	full	ADJ
easat-3365	311	15	integration	integration	NOUN
easat-3365	311	16	of	of	ADP
easat-3365	311	17	business	business	NOUN
easat-3365	311	18	resources	resource	NOUN
easat-3365	311	19	.	.	PUNCT
easat-3365	312	1	it	it	PRON
easat-3365	312	2	empowers	empower	VERB
easat-3365	312	3	customers	customer	NOUN
easat-3365	312	4	by	by	ADP
easat-3365	312	5	giving	give	VERB
easat-3365	312	6	them	they	PRON
easat-3365	312	7	the	the	DET
easat-3365	312	8	freedom	freedom	NOUN
easat-3365	312	9	of	of	ADP
easat-3365	312	10	choice	choice	NOUN
easat-3365	312	11	to	to	PART
easat-3365	312	12	move	move	VERB
easat-3365	312	13	across	across	ADP
easat-3365	312	14	different	different	ADJ
easat-3365	312	15	channels	channel	NOUN
easat-3365	312	16	without	without	ADP
easat-3365	312	17	barriers	barrier	NOUN
easat-3365	312	18	,	,	PUNCT
easat-3365	312	19	directing	direct	VERB
easat-3365	312	20	marketing	marketing	NOUN
easat-3365	312	21	activities	activity	NOUN
easat-3365	312	22	to	to	PART
easat-3365	312	23	be	be	AUX
easat-3365	312	24	customer	customer	NOUN
easat-3365	312	25	-	-	PUNCT
easat-3365	312	26	centred	centre	VERB
easat-3365	312	27	and	and	CCONJ
easat-3365	312	28	designed	design	VERB
easat-3365	312	29	according	accord	VERB
easat-3365	312	30	to	to	ADP
easat-3365	312	31	customer	customer	NOUN
easat-3365	312	32	's	's	PART
easat-3365	312	33	needs	need	NOUN
easat-3365	312	34	.	.	PUNCT
easat-3365	313	1	the	the	DET
easat-3365	313	2	study	study	NOUN
easat-3365	313	3	underscores	underscore	VERB
easat-3365	313	4	the	the	DET
easat-3365	313	5	significance	significance	NOUN
easat-3365	313	6	of	of	ADP
easat-3365	313	7	omni	omni	ADJ
easat-3365	313	8	-	-	PUNCT
easat-3365	313	9	channel	channel	NOUN
easat-3365	313	10	retail	retail	ADJ
easat-3365	313	11	strategy	strategy	NOUN
easat-3365	313	12	in	in	ADP
easat-3365	313	13	shaping	shape	VERB
easat-3365	313	14	customer	customer	NOUN
easat-3365	313	15	loyalty	loyalty	NOUN
easat-3365	313	16	within	within	ADP
easat-3365	313	17	the	the	DET
easat-3365	313	18	nigerian	nigerian	ADJ
easat-3365	313	19	e	e	PROPN
easat-3365	313	20	-	-	PROPN
easat-3365	313	21	commerce	commerce	NOUN
easat-3365	313	22	landscape	landscape	NOUN
easat-3365	313	23	.	.	PUNCT
easat-3365	314	1	while	while	SCONJ
easat-3365	314	2	acknowledging	acknowledge	VERB
easat-3365	314	3	limitations	limitation	NOUN
easat-3365	314	4	,	,	PUNCT
easat-3365	314	5	it	it	PRON
easat-3365	314	6	provides	provide	VERB
easat-3365	314	7	valuable	valuable	ADJ
easat-3365	314	8	insights	insight	NOUN
easat-3365	314	9	into	into	ADP
easat-3365	314	10	the	the	DET
easat-3365	314	11	complex	complex	ADJ
easat-3365	314	12	interplay	interplay	NOUN
easat-3365	314	13	between	between	ADP
easat-3365	314	14	omni	omni	ADJ
easat-3365	314	15	-	-	PUNCT
easat-3365	314	16	channel	channel	NOUN
easat-3365	314	17	initiatives	initiative	NOUN
easat-3365	314	18	and	and	CCONJ
easat-3365	314	19	consumer	consumer	NOUN
easat-3365	314	20	behavior	behavior	NOUN
easat-3365	314	21	.	.	PUNCT
easat-3365	315	1	despite	despite	SCONJ
easat-3365	315	2	certain	certain	ADJ
easat-3365	315	3	limitations	limitation	NOUN
easat-3365	315	4	inherent	inherent	ADJ
easat-3365	315	5	in	in	ADP
easat-3365	315	6	the	the	DET
easat-3365	315	7	study	study	NOUN
easat-3365	315	8	,	,	PUNCT
easat-3365	315	9	such	such	ADJ
easat-3365	315	10	as	as	ADP
easat-3365	315	11	geographical	geographical	ADJ
easat-3365	315	12	scope	scope	NOUN
easat-3365	315	13	and	and	CCONJ
easat-3365	315	14	data	datum	NOUN
easat-3365	315	15	collection	collection	NOUN
easat-3365	315	16	constraints	constraint	NOUN
easat-3365	315	17	,	,	PUNCT
easat-3365	315	18	the	the	DET
easat-3365	315	19	research	research	NOUN
easat-3365	315	20	contributes	contribute	VERB
easat-3365	315	21	valuable	valuable	ADJ
easat-3365	315	22	insights	insight	NOUN
easat-3365	315	23	that	that	PRON
easat-3365	315	24	can	can	AUX
easat-3365	315	25	inform	inform	VERB
easat-3365	315	26	strategic	strategic	ADJ
easat-3365	315	27	decision	decision	NOUN
easat-3365	315	28	-	-	PUNCT
easat-3365	315	29	making	making	NOUN
easat-3365	315	30	,	,	PUNCT
easat-3365	315	31	operational	operational	ADJ
easat-3365	315	32	planning	planning	NOUN
easat-3365	315	33	,	,	PUNCT
easat-3365	315	34	and	and	CCONJ
easat-3365	315	35	policy	policy	NOUN
easat-3365	315	36	formulation	formulation	NOUN
easat-3365	315	37	within	within	ADP
easat-3365	315	38	the	the	DET
easat-3365	315	39	nigerian	nigerian	ADJ
easat-3365	315	40	e	e	PROPN
easat-3365	315	41	-	-	PROPN
easat-3365	315	42	commerce	commerce	NOUN
easat-3365	315	43	sector	sector	NOUN
easat-3365	315	44	.	.	PUNCT
easat-3365	316	1	by	by	ADP
easat-3365	316	2	prioritizing	prioritize	VERB
easat-3365	316	3	customer	customer	NOUN
easat-3365	316	4	-	-	PUNCT
easat-3365	316	5	centric	centric	NOUN
easat-3365	316	6	approaches	approach	NOUN
easat-3365	316	7	and	and	CCONJ
easat-3365	316	8	embracing	embrace	VERB
easat-3365	316	9	the	the	DET
easat-3365	316	10	interconnected	interconnected	ADJ
easat-3365	316	11	nature	nature	NOUN
easat-3365	316	12	of	of	ADP
easat-3365	316	13	online	online	ADJ
easat-3365	316	14	and	and	CCONJ
easat-3365	316	15	offline	offline	ADJ
easat-3365	316	16	channels	channel	NOUN
easat-3365	316	17	,	,	PUNCT
easat-3365	316	18	ecommerce	ecommerce	NOUN
easat-3365	316	19	platforms	platform	NOUN
easat-3365	316	20	can	can	AUX
easat-3365	316	21	position	position	VERB
easat-3365	316	22	themselves	themselves	PRON
easat-3365	316	23	for	for	ADP
easat-3365	316	24	sustainable	sustainable	ADJ
easat-3365	316	25	growth	growth	NOUN
easat-3365	316	26	and	and	CCONJ
easat-3365	316	27	success	success	NOUN
easat-3365	316	28	in	in	ADP
easat-3365	316	29	the	the	DET
easat-3365	316	30	dynamic	dynamic	ADJ
easat-3365	316	31	nigerian	nigerian	ADJ
easat-3365	316	32	retail	retail	ADJ
easat-3365	316	33	landscape	landscape	NOUN
easat-3365	316	34	.	.	PUNCT
easat-3365	317	1	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref4	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref4	PROPN
easat-3365	318	1	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref21	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref21	NOUN
easat-3365	318	2	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref21	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref21	PROPN
easat-3365	318	3	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref18	https://www.redalyc.org/journal/4717/471767357008/html/#redalyc_471767357008_ref18	PROPN
easat-3365	318	4	6249	6249	NUM
easat-3365	318	5	edelweiss	edelweiss	PROPN
easat-3365	318	6	applied	apply	VERB
easat-3365	318	7	science	science	NOUN
easat-3365	318	8	and	and	CCONJ
easat-3365	318	9	technology	technology	NOUN
easat-3365	318	10	issn	issn	PROPN
easat-3365	318	11	:	:	PUNCT
easat-3365	318	12	2576	2576	NUM
easat-3365	318	13	-	-	SYM
easat-3365	318	14	8484	8484	NUM
easat-3365	318	15	vol	vol	NOUN
easat-3365	318	16	.	.	PROPN
easat-3365	318	17	8	8	NUM
easat-3365	318	18	,	,	PUNCT
easat-3365	318	19	no	no	INTJ
easat-3365	318	20	.	.	NOUN
easat-3365	319	1	6	6	NUM
easat-3365	319	2	:	:	SYM
easat-3365	319	3	6236	6236	NUM
easat-3365	319	4	-	-	SYM
easat-3365	319	5	6250	6250	NUM
easat-3365	319	6	,	,	PUNCT
easat-3365	319	7	2024	2024	NUM
easat-3365	319	8	doi	doi	NOUN
easat-3365	319	9	:	:	PUNCT
easat-3365	319	10	10.55214/25768484.v8i6.3365	10.55214/25768484.v8i6.3365	NUM
easat-3365	319	11	©	©	ADP
easat-3365	319	12	2024	2024	NUM
easat-3365	319	13	by	by	ADP
easat-3365	319	14	the	the	DET
easat-3365	319	15	authors	author	NOUN
easat-3365	319	16	;	;	PUNCT
easat-3365	319	17	licensee	licensee	PROPN
easat-3365	319	18	learning	learning	NOUN
easat-3365	319	19	gate	gate	NOUN
easat-3365	319	20	7	7	NUM
easat-3365	319	21	.	.	PUNCT
easat-3365	319	22	recommendations	recommendation	NOUN
easat-3365	319	23	having	have	VERB
easat-3365	319	24	x	x	VERB
easat-3365	319	25	-	-	VERB
easat-3365	319	26	rayed	ray	VERB
easat-3365	319	27	the	the	DET
easat-3365	319	28	subject	subject	ADJ
easat-3365	319	29	matter	matter	NOUN
easat-3365	319	30	,	,	PUNCT
easat-3365	319	31	the	the	DET
easat-3365	319	32	study	study	NOUN
easat-3365	319	33	recommended	recommend	VERB
easat-3365	319	34	the	the	DET
easat-3365	319	35	following	following	NOUN
easat-3365	319	36	:	:	PUNCT
easat-3365	320	1	1	1	X
easat-3365	320	2	.	.	PUNCT
easat-3365	320	3	the	the	DET
easat-3365	320	4	light	light	NOUN
easat-3365	320	5	of	of	ADP
easat-3365	320	6	the	the	DET
easat-3365	320	7	study	study	NOUN
easat-3365	320	8	to	to	PART
easat-3365	320	9	overcome	overcome	VERB
easat-3365	320	10	operational	operational	ADJ
easat-3365	320	11	challenges	challenge	NOUN
easat-3365	320	12	hindering	hinder	VERB
easat-3365	320	13	effective	effective	ADJ
easat-3365	320	14	omni	omni	ADJ
easat-3365	320	15	-	-	PUNCT
easat-3365	320	16	channel	channel	NOUN
easat-3365	320	17	execution	execution	NOUN
easat-3365	320	18	,	,	PUNCT
easat-3365	320	19	e	e	NOUN
easat-3365	320	20	-	-	NOUN
easat-3365	320	21	commerce	commerce	NOUN
easat-3365	320	22	firms	firm	NOUN
easat-3365	320	23	should	should	AUX
easat-3365	320	24	prioritize	prioritize	VERB
easat-3365	320	25	investments	investment	NOUN
easat-3365	320	26	in	in	ADP
easat-3365	320	27	technology	technology	NOUN
easat-3365	320	28	,	,	PUNCT
easat-3365	320	29	logistics	logistic	NOUN
easat-3365	320	30	,	,	PUNCT
easat-3365	320	31	and	and	CCONJ
easat-3365	320	32	talent	talent	NOUN
easat-3365	320	33	development	development	NOUN
easat-3365	320	34	.	.	PUNCT
easat-3365	321	1	2	2	X
easat-3365	321	2	.	.	X
easat-3365	321	3	building	build	VERB
easat-3365	321	4	robust	robust	ADJ
easat-3365	321	5	technological	technological	ADJ
easat-3365	321	6	infrastructure	infrastructure	NOUN
easat-3365	321	7	and	and	CCONJ
easat-3365	321	8	supply	supply	NOUN
easat-3365	321	9	chain	chain	NOUN
easat-3365	321	10	networks	network	NOUN
easat-3365	321	11	is	be	AUX
easat-3365	321	12	crucial	crucial	ADJ
easat-3365	321	13	for	for	ADP
easat-3365	321	14	enhancing	enhance	VERB
easat-3365	321	15	customer	customer	NOUN
easat-3365	321	16	experiences	experience	NOUN
easat-3365	321	17	and	and	CCONJ
easat-3365	321	18	fostering	foster	VERB
easat-3365	321	19	loyalty	loyalty	NOUN
easat-3365	321	20	.	.	PUNCT
easat-3365	322	1	3	3	X
easat-3365	322	2	.	.	X
easat-3365	322	3	e	e	X
easat-3365	322	4	-	-	NOUN
easat-3365	322	5	commerce	commerce	NOUN
easat-3365	322	6	firms	firm	NOUN
easat-3365	322	7	should	should	AUX
easat-3365	322	8	adopt	adopt	VERB
easat-3365	322	9	a	a	DET
easat-3365	322	10	customer	customer	NOUN
easat-3365	322	11	-	-	PUNCT
easat-3365	322	12	centric	centric	NOUN
easat-3365	322	13	approach	approach	NOUN
easat-3365	322	14	in	in	ADP
easat-3365	322	15	their	their	PRON
easat-3365	322	16	omni	omni	ADJ
easat-3365	322	17	-	-	PUNCT
easat-3365	322	18	channel	channel	NOUN
easat-3365	322	19	strategies	strategy	NOUN
easat-3365	322	20	,	,	PUNCT
easat-3365	322	21	prioritizing	prioritize	VERB
easat-3365	322	22	the	the	DET
easat-3365	322	23	needs	need	NOUN
easat-3365	322	24	,	,	PUNCT
easat-3365	322	25	preferences	preference	NOUN
easat-3365	322	26	,	,	PUNCT
easat-3365	322	27	and	and	CCONJ
easat-3365	322	28	expectations	expectation	NOUN
easat-3365	322	29	of	of	ADP
easat-3365	322	30	their	their	PRON
easat-3365	322	31	target	target	NOUN
easat-3365	322	32	audience	audience	NOUN
easat-3365	322	33	.	.	PUNCT
easat-3365	323	1	4	4	X
easat-3365	323	2	.	.	PUNCT
easat-3365	323	3	by	by	ADP
easat-3365	323	4	focusing	focus	VERB
easat-3365	323	5	on	on	ADP
easat-3365	323	6	delivering	deliver	VERB
easat-3365	323	7	value	value	NOUN
easat-3365	323	8	,	,	PUNCT
easat-3365	323	9	convenience	convenience	NOUN
easat-3365	323	10	,	,	PUNCT
easat-3365	323	11	and	and	CCONJ
easat-3365	323	12	personalized	personalized	ADJ
easat-3365	323	13	experiences	experience	NOUN
easat-3365	323	14	across	across	ADP
easat-3365	323	15	all	all	DET
easat-3365	323	16	touchpoints	touchpoint	NOUN
easat-3365	323	17	,	,	PUNCT
easat-3365	323	18	e	e	NOUN
easat-3365	323	19	-	-	NOUN
easat-3365	323	20	commerce	commerce	NOUN
easat-3365	323	21	firms	firm	NOUN
easat-3365	323	22	can	can	AUX
easat-3365	323	23	forge	forge	VERB
easat-3365	323	24	strong	strong	ADJ
easat-3365	323	25	emotional	emotional	ADJ
easat-3365	323	26	connections	connection	NOUN
easat-3365	323	27	with	with	ADP
easat-3365	323	28	customers	customer	NOUN
easat-3365	323	29	,	,	PUNCT
easat-3365	323	30	thereby	thereby	ADV
easat-3365	323	31	fostering	foster	VERB
easat-3365	323	32	loyalty	loyalty	NOUN
easat-3365	323	33	and	and	CCONJ
easat-3365	323	34	long	long	ADJ
easat-3365	323	35	-	-	PUNCT
easat-3365	323	36	term	term	NOUN
easat-3365	323	37	relationships	relationship	NOUN
easat-3365	323	38	.	.	PUNCT
easat-3365	324	1	copyright	copyright	NOUN
easat-3365	324	2	:	:	PUNCT
easat-3365	324	3	©	©	PROPN
easat-3365	324	4	2024	2024	NUM
easat-3365	324	5	by	by	ADP
easat-3365	324	6	the	the	DET
easat-3365	324	7	authors	author	NOUN
easat-3365	324	8	.	.	PUNCT
easat-3365	325	1	this	this	DET
easat-3365	325	2	article	article	NOUN
easat-3365	325	3	is	be	AUX
easat-3365	325	4	an	an	DET
easat-3365	325	5	open	open	ADJ
easat-3365	325	6	access	access	NOUN
easat-3365	325	7	article	article	NOUN
easat-3365	325	8	distributed	distribute	VERB
easat-3365	325	9	under	under	ADP
easat-3365	325	10	the	the	DET
easat-3365	325	11	terms	term	NOUN
easat-3365	325	12	and	and	CCONJ
easat-3365	325	13	conditions	condition	NOUN
easat-3365	325	14	of	of	ADP
easat-3365	325	15	the	the	DET
easat-3365	325	16	creative	creative	ADJ
easat-3365	325	17	commons	common	NOUN
easat-3365	325	18	attribution	attribution	NOUN
easat-3365	325	19	(	(	PUNCT
easat-3365	325	20	cc	cc	NOUN
easat-3365	325	21	by	by	ADP
easat-3365	325	22	)	)	PUNCT
easat-3365	325	23	license	license	NOUN
easat-3365	325	24	(	(	PUNCT
easat-3365	325	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3365	325	26	)	)	PUNCT
easat-3365	325	27	.	.	PUNCT
easat-3365	326	1	references	reference	NOUN
easat-3365	326	2	[	[	X
easat-3365	326	3	1	1	NUM
easat-3365	326	4	]	]	PUNCT
easat-3365	326	5	arumugam	arumugam	NOUN
easat-3365	326	6	,	,	PUNCT
easat-3365	326	7	t.	t.	PROPN
easat-3365	326	8	,	,	PUNCT
easat-3365	326	9	vimala	vimala	PROPN
easat-3365	326	10	,	,	PUNCT
easat-3365	326	11	k.	k.	PROPN
easat-3365	326	12	,	,	PUNCT
easat-3365	326	13	khuan	khuan	PROPN
easat-3365	326	14	,	,	PUNCT
easat-3365	326	15	w.	w.	PROPN
easat-3365	326	16	s.	s.	PROPN
easat-3365	326	17	,	,	PUNCT
easat-3365	326	18	&	&	CCONJ
easat-3365	326	19	rasu	rasu	PROPN
easat-3365	326	20	,	,	PUNCT
easat-3365	326	21	f.	f.	PROPN
easat-3365	326	22	(	(	PUNCT
easat-3365	326	23	2019	2019	NUM
easat-3365	326	24	)	)	PUNCT
easat-3365	326	25	.	.	PUNCT
easat-3365	327	1	employee	employee	NOUN
easat-3365	327	2	engagement	engagement	NOUN
easat-3365	327	3	and	and	CCONJ
easat-3365	327	4	retention	retention	NOUN
easat-3365	327	5	in	in	ADP
easat-3365	327	6	automotive	automotive	ADJ
easat-3365	327	7	industry	industry	NOUN
easat-3365	327	8	in	in	ADP
easat-3365	327	9	malaysian	malaysian	ADJ
easat-3365	327	10	context	context	NOUN
easat-3365	327	11	.	.	PUNCT
easat-3365	328	1	job	job	NOUN
easat-3365	328	2	stress	stress	NOUN
easat-3365	328	3	as	as	ADP
easat-3365	328	4	a	a	DET
easat-3365	328	5	moderator	moderator	NOUN
easat-3365	328	6	.	.	PUNCT
easat-3365	329	1	international	international	ADJ
easat-3365	329	2	journal	journal	PROPN
easat-3365	329	3	of	of	ADP
easat-3365	329	4	engineering	engineering	NOUN
easat-3365	329	5	and	and	CCONJ
easat-3365	329	6	advanced	advanced	ADJ
easat-3365	329	7	technology	technology	NOUN
easat-3365	329	8	(	(	PUNCT
easat-3365	329	9	ijeat	ijeat	NOUN
easat-3365	329	10	)	)	PUNCT
easat-3365	329	11	,	,	PUNCT
easat-3365	329	12	607	607	NUM
easat-3365	329	13	-	-	SYM
easat-3365	329	14	617	617	NUM
easat-3365	329	15	.	.	PUNCT
easat-3365	330	1	[	[	X
easat-3365	330	2	2	2	NUM
easat-3365	330	3	]	]	PUNCT
easat-3365	330	4	bagozzi	bagozzi	NOUN
easat-3365	330	5	,	,	PUNCT
easat-3365	330	6	r.p	r.p	PROPN
easat-3365	330	7	.	.	PROPN
easat-3365	330	8	&	&	CCONJ
easat-3365	330	9	yi	yi	PROPN
easat-3365	330	10	,	,	PUNCT
easat-3365	330	11	y.	y.	PROPN
easat-3365	330	12	(	(	PUNCT
easat-3365	330	13	2012a	2012a	NUM
easat-3365	330	14	)	)	PUNCT
easat-3365	330	15	specification	specification	NOUN
easat-3365	330	16	,	,	PUNCT
easat-3365	330	17	evaluation	evaluation	NOUN
easat-3365	330	18	,	,	PUNCT
easat-3365	330	19	and	and	CCONJ
easat-3365	330	20	interpretation	interpretation	NOUN
easat-3365	330	21	of	of	ADP
easat-3365	330	22	structural	structural	ADJ
easat-3365	330	23	equation	equation	NOUN
easat-3365	330	24	models	model	NOUN
easat-3365	330	25	.	.	PUNCT
easat-3365	331	1	journal	journal	NOUN
easat-3365	331	2	of	of	ADP
easat-3365	331	3	the	the	DET
easat-3365	331	4	academy	academy	NOUN
easat-3365	331	5	of	of	ADP
easat-3365	331	6	marketing	marketing	NOUN
easat-3365	331	7	science	science	NOUN
easat-3365	331	8	.	.	PUNCT
easat-3365	332	1	40(1	40(1	NUM
easat-3365	332	2	)	)	PUNCT
easat-3365	333	1	.8	.8	PROPN
easat-3365	333	2	-	-	SYM
easat-3365	333	3	34	34	NUM
easat-3365	333	4	.	.	PUNCT
easat-3365	334	1	[	[	X
easat-3365	334	2	3	3	NUM
easat-3365	334	3	]	]	X
easat-3365	334	4	bandung	bandung	NOUN
easat-3365	334	5	:	:	PUNCT
easat-3365	334	6	penerbitalfabeta	penerbitalfabeta	PROPN
easat-3365	334	7	.	.	PUNCT
easat-3365	335	1	jinzhe	jinzhe	PROPN
easat-3365	335	2	yan	yan	PROPN
easat-3365	335	3	,	,	PUNCT
easat-3365	335	4	kyuseopkwak	kyuseopkwak	NOUN
easat-3365	335	5	.	.	PUNCT
easat-3365	335	6	2016	2016	NUM
easat-3365	335	7	.	.	PUNCT
easat-3365	336	1	[	[	X
easat-3365	336	2	4	4	NUM
easat-3365	336	3	]	]	PUNCT
easat-3365	336	4	bandyopadhyay	bandyopadhyay	NOUN
easat-3365	336	5	,	,	PUNCT
easat-3365	336	6	s.	s.	PROPN
easat-3365	336	7	,	,	PUNCT
easat-3365	336	8	&	&	CCONJ
easat-3365	336	9	martell	martell	PROPN
easat-3365	336	10	,	,	PUNCT
easat-3365	336	11	m.	m.	NOUN
easat-3365	336	12	(	(	PUNCT
easat-3365	336	13	2007	2007	NUM
easat-3365	336	14	)	)	PUNCT
easat-3365	336	15	.	.	PUNCT
easat-3365	337	1	does	do	VERB
easat-3365	337	2	attitudinal	attitudinal	ADJ
easat-3365	337	3	loyalty	loyalty	NOUN
easat-3365	337	4	influence	influence	NOUN
easat-3365	337	5	behavioral	behavioral	ADJ
easat-3365	337	6	loyalty	loyalty	NOUN
easat-3365	337	7	?	?	PUNCT
easat-3365	338	1	a	a	DET
easat-3365	338	2	theoretical	theoretical	ADJ
easat-3365	338	3	and	and	CCONJ
easat-3365	338	4	empirical	empirical	ADJ
easat-3365	338	5	study	study	NOUN
easat-3365	338	6	.	.	PUNCT
easat-3365	339	1	journal	journal	NOUN
easat-3365	339	2	of	of	ADP
easat-3365	339	3	retailing	retailing	NOUN
easat-3365	339	4	and	and	CCONJ
easat-3365	339	5	consumer	consumer	NOUN
easat-3365	339	6	services	service	NOUN
easat-3365	339	7	,	,	PUNCT
easat-3365	339	8	14(1	14(1	NUM
easat-3365	339	9	)	)	PUNCT
easat-3365	339	10	,	,	PUNCT
easat-3365	339	11	35	35	NUM
easat-3365	339	12	-	-	SYM
easat-3365	339	13	44	44	NUM
easat-3365	339	14	.	.	PUNCT
easat-3365	340	1	[	[	X
easat-3365	340	2	5	5	NUM
easat-3365	340	3	]	]	X
easat-3365	340	4	bell	bell	PROPN
easat-3365	340	5	,	,	PUNCT
easat-3365	340	6	d.	d.	PROPN
easat-3365	340	7	r.	r.	PROPN
easat-3365	340	8	,	,	PUNCT
easat-3365	340	9	gallino	gallino	PROPN
easat-3365	340	10	,	,	PUNCT
easat-3365	340	11	s.	s.	PROPN
easat-3365	340	12	,	,	PUNCT
easat-3365	340	13	&	&	CCONJ
easat-3365	340	14	moreno	moreno	PROPN
easat-3365	340	15	,	,	PUNCT
easat-3365	340	16	a.	a.	NOUN
easat-3365	340	17	(	(	PUNCT
easat-3365	340	18	2022	2022	NUM
easat-3365	340	19	)	)	PUNCT
easat-3365	340	20	.	.	PUNCT
easat-3365	341	1	offline	offline	ADJ
easat-3365	341	2	showrooms	showroom	NOUN
easat-3365	341	3	in	in	ADP
easat-3365	341	4	omnichannel	omnichannel	NOUN
easat-3365	341	5	retail	retail	NOUN
easat-3365	341	6	:	:	PUNCT
easat-3365	341	7	demand	demand	NOUN
easat-3365	341	8	and	and	CCONJ
easat-3365	341	9	operational	operational	ADJ
easat-3365	341	10	benefits	benefit	NOUN
easat-3365	341	11	.	.	PUNCT
easat-3365	342	1	management	management	NOUN
easat-3365	342	2	science	science	NOUN
easat-3365	342	3	,	,	PUNCT
easat-3365	342	4	64(4	64(4	NUM
easat-3365	342	5	)	)	PUNCT
easat-3365	342	6	,	,	PUNCT
easat-3365	342	7	1629	1629	NUM
easat-3365	342	8	-	-	SYM
easat-3365	342	9	1651	1651	NUM
easat-3365	342	10	.	.	PUNCT
easat-3365	343	1	[	[	X
easat-3365	343	2	6	6	NUM
easat-3365	343	3	]	]	PUNCT
easat-3365	343	4	bhasin	bhasin	NOUN
easat-3365	343	5	,	,	PUNCT
easat-3365	343	6	harmeet	harmeet	PROPN
easat-3365	343	7	kaur	kaur	PROPN
easat-3365	343	8	.	.	PUNCT
easat-3365	344	1	2013	2013	NUM
easat-3365	344	2	.	.	PUNCT
easat-3365	345	1	omni	omni	PROPN
easat-3365	345	2	-	-	PUNCT
easat-3365	345	3	channel	channel	NOUN
easat-3365	345	4	retailing	retailing	NOUN
easat-3365	345	5	a	a	DET
easat-3365	345	6	new	new	ADJ
easat-3365	345	7	strategy	strategy	NOUN
easat-3365	345	8	of	of	ADP
easat-3365	345	9	retail	retail	NOUN
easat-3365	345	10	.	.	PUNCT
easat-3365	346	1	[	[	X
easat-3365	346	2	7	7	NUM
easat-3365	346	3	]	]	PUNCT
easat-3365	346	4	casidy	casidy	NOUN
easat-3365	346	5	,	,	PUNCT
easat-3365	346	6	r.	r.	PROPN
easat-3365	346	7	,	,	PUNCT
easat-3365	346	8	&	&	CCONJ
easat-3365	346	9	wymer	wymer	X
easat-3365	346	10	,	,	PUNCT
easat-3365	346	11	w.	w.	NOUN
easat-3365	346	12	(	(	PUNCT
easat-3365	346	13	2016	2016	NUM
easat-3365	346	14	)	)	PUNCT
easat-3365	346	15	.	.	PUNCT
easat-3365	347	1	a	a	DET
easat-3365	347	2	risk	risk	NOUN
easat-3365	347	3	worth	worth	ADJ
easat-3365	347	4	taking	take	VERB
easat-3365	347	5	:	:	PUNCT
easat-3365	347	6	perceived	perceive	VERB
easat-3365	347	7	risk	risk	NOUN
easat-3365	347	8	as	as	ADP
easat-3365	347	9	moderator	moderator	NOUN
easat-3365	347	10	of	of	ADP
easat-3365	347	11	satisfaction	satisfaction	NOUN
easat-3365	347	12	,	,	PUNCT
easat-3365	347	13	loyalty	loyalty	NOUN
easat-3365	347	14	,	,	PUNCT
easat-3365	347	15	and	and	CCONJ
easat-3365	347	16	willingness	willingness	NOUN
easat-3365	347	17	-	-	PUNCT
easat-3365	347	18	to	to	ADP
easat-3365	347	19	-	-	PUNCT
easat-3365	347	20	pay	pay	VERB
easat-3365	347	21	premium	premium	NOUN
easat-3365	347	22	price	price	NOUN
easat-3365	347	23	.	.	PUNCT
easat-3365	348	1	journal	journal	NOUN
easat-3365	348	2	of	of	ADP
easat-3365	348	3	retailing	retailing	NOUN
easat-3365	348	4	and	and	CCONJ
easat-3365	348	5	consumer	consumer	NOUN
easat-3365	348	6	services	service	NOUN
easat-3365	348	7	,	,	PUNCT
easat-3365	348	8	32	32	NUM
easat-3365	348	9	,	,	PUNCT
easat-3365	348	10	189–197	189–197	NUM
easat-3365	348	11	.	.	PUNCT
easat-3365	349	1	[	[	X
easat-3365	349	2	8	8	NUM
easat-3365	349	3	]	]	X
easat-3365	349	4	chaudhuri	chaudhuri	PROPN
easat-3365	349	5	,	,	PUNCT
easat-3365	349	6	a.	a.	PROPN
easat-3365	349	7	,	,	PUNCT
easat-3365	349	8	&	&	CCONJ
easat-3365	349	9	holbrook	holbrook	PROPN
easat-3365	349	10	,	,	PUNCT
easat-3365	349	11	m.	m.	NOUN
easat-3365	349	12	(	(	PUNCT
easat-3365	349	13	2001	2001	NUM
easat-3365	349	14	)	)	PUNCT
easat-3365	349	15	.	.	PUNCT
easat-3365	350	1	the	the	DET
easat-3365	350	2	chain	chain	NOUN
easat-3365	350	3	of	of	ADP
easat-3365	350	4	effects	effect	NOUN
easat-3365	350	5	from	from	ADP
easat-3365	350	6	brand	brand	NOUN
easat-3365	350	7	trust	trust	NOUN
easat-3365	350	8	and	and	CCONJ
easat-3365	350	9	brand	brand	NOUN
easat-3365	350	10	affect	affect	VERB
easat-3365	350	11	to	to	ADP
easat-3365	350	12	brand	brand	NOUN
easat-3365	350	13	performance	performance	NOUN
easat-3365	350	14	:	:	PUNCT
easat-3365	350	15	the	the	DET
easat-3365	350	16	role	role	NOUN
easat-3365	350	17	of	of	ADP
easat-3365	350	18	brand	brand	NOUN
easat-3365	350	19	loyalty	loyalty	NOUN
easat-3365	350	20	.	.	PUNCT
easat-3365	351	1	journal	journal	NOUN
easat-3365	351	2	of	of	ADP
easat-3365	351	3	marketing	marketing	NOUN
easat-3365	351	4	,	,	PUNCT
easat-3365	351	5	65	65	NUM
easat-3365	351	6	,	,	PUNCT
easat-3365	351	7	81–93	81–93	NUM
easat-3365	351	8	.	.	PUNCT
easat-3365	352	1	[	[	X
easat-3365	352	2	9	9	NUM
easat-3365	352	3	]	]	X
easat-3365	352	4	de	de	X
easat-3365	352	5	regt	regt	NOUN
easat-3365	352	6	,	,	PUNCT
easat-3365	352	7	a.	a.	NOUN
easat-3365	352	8	,	,	PUNCT
easat-3365	352	9	plangger	plangger	PROPN
easat-3365	352	10	,	,	PUNCT
easat-3365	352	11	k.	k.	PROPN
easat-3365	352	12	,	,	PUNCT
easat-3365	352	13	&	&	CCONJ
easat-3365	352	14	barnes	barnes	PROPN
easat-3365	352	15	,	,	PUNCT
easat-3365	352	16	s.	s.	PROPN
easat-3365	352	17	j.	j.	PROPN
easat-3365	352	18	(	(	PUNCT
easat-3365	352	19	2021	2021	NUM
easat-3365	352	20	)	)	PUNCT
easat-3365	352	21	.	.	PUNCT
easat-3365	353	1	virtual	virtual	ADJ
easat-3365	353	2	reality	reality	NOUN
easat-3365	353	3	marketing	marketing	NOUN
easat-3365	353	4	and	and	CCONJ
easat-3365	353	5	customer	customer	NOUN
easat-3365	353	6	advocacy	advocacy	NOUN
easat-3365	353	7	:	:	PUNCT
easat-3365	353	8	transforming	transform	VERB
easat-3365	353	9	experiences	experience	NOUN
easat-3365	353	10	from	from	ADP
easat-3365	353	11	story	story	NOUN
easat-3365	353	12	-	-	PUNCT
easat-3365	353	13	telling	telling	NOUN
easat-3365	353	14	to	to	ADP
easat-3365	353	15	story	story	NOUN
easat-3365	353	16	-	-	PUNCT
easat-3365	353	17	doing	do	VERB
easat-3365	353	18	.	.	PUNCT
easat-3365	354	1	journal	journal	PROPN
easat-3365	354	2	of	of	ADP
easat-3365	354	3	business	business	NOUN
easat-3365	354	4	research	research	NOUN
easat-3365	354	5	,	,	PUNCT
easat-3365	354	6	136	136	NUM
easat-3365	354	7	,	,	PUNCT
easat-3365	354	8	513–522	513–522	NUM
easat-3365	354	9	.	.	PUNCT
easat-3365	355	1	[	[	X
easat-3365	355	2	10	10	NUM
easat-3365	355	3	]	]	X
easat-3365	355	4	dunne	dunne	PROPN
easat-3365	355	5	,	,	PUNCT
easat-3365	355	6	patrick	patrick	PROPN
easat-3365	355	7	m.	m.	PROPN
easat-3365	355	8	;	;	PUNCT
easat-3365	355	9	lusch	lusch	PROPN
easat-3365	355	10	,	,	PUNCT
easat-3365	355	11	robert	robert	PROPN
easat-3365	355	12	f	f	PROPN
easat-3365	355	13	;	;	PUNCT
easat-3365	355	14	carver	carver	PROPN
easat-3365	355	15	,	,	PUNCT
easat-3365	355	16	james	james	PROPN
easat-3365	355	17	r.	r.	PROPN
easat-3365	355	18	,	,	PUNCT
easat-3365	355	19	retailing	retailing	NOUN
easat-3365	355	20	,	,	PUNCT
easat-3365	355	21	seventh	seventh	ADJ
easat-3365	355	22	edition	edition	NOUN
easat-3365	355	23	,	,	PUNCT
easat-3365	355	24	south	south	ADJ
easat-3365	355	25	-	-	PUNCT
easat-3365	355	26	western	western	ADJ
easat-3365	355	27	,	,	PUNCT
easat-3365	355	28	cengage	cengage	PROPN
easat-3365	355	29	learning	learning	PROPN
easat-3365	355	30	,	,	PUNCT
easat-3365	355	31	2011	2011	NUM
easat-3365	355	32	[	[	X
easat-3365	355	33	11	11	NUM
easat-3365	355	34	]	]	SYM
easat-3365	355	35	empirical	empirical	ADJ
easat-3365	355	36	study	study	NOUN
easat-3365	355	37	on	on	ADP
easat-3365	355	38	omni	omni	ADJ
easat-3365	355	39	-	-	PUNCT
easat-3365	355	40	channel	channel	NOUN
easat-3365	355	41	effect	effect	NOUN
easat-3365	355	42	:	:	PUNCT
easat-3365	355	43	eviden	eviden	ADJ
easat-3365	355	44	form	form	NOUN
easat-3365	355	45	departement	departement	NOUN
easat-3365	355	46	store	store	NOUN
easat-3365	355	47	kotler	kotler	NOUN
easat-3365	355	48	,	,	PUNCT
easat-3365	355	49	philip	philip	PROPN
easat-3365	355	50	danamstrong	danamstrong	PROPN
easat-3365	355	51	,	,	PUNCT
easat-3365	355	52	gary	gary	PROPN
easat-3365	355	53	.	.	PROPN
easat-3365	355	54	2012	2012	NUM
easat-3365	355	55	.	.	PUNCT
easat-3365	356	1	prinsipprinsippemasaran	prinsipprinsippemasaran	NOUN
easat-3365	356	2	.	.	PUNCT
easat-3365	357	1	edisi	edisi	VERB
easat-3365	357	2	13	13	NUM
easat-3365	357	3	.	.	PUNCT
easat-3365	358	1	jilidpertama	jilidpertama	PROPN
easat-3365	358	2	.	.	PUNCT
easat-3365	359	1	jakarta	jakarta	PROPN
easat-3365	359	2	:	:	PUNCT
easat-3365	359	3	erlangga	erlangga	PROPN
easat-3365	359	4	.	.	PUNCT
easat-3365	360	1	[	[	X
easat-3365	360	2	12	12	NUM
easat-3365	360	3	]	]	X
easat-3365	360	4	eroglu	eroglu	PROPN
easat-3365	360	5	,	,	PUNCT
easat-3365	360	6	s.a	s.a	PROPN
easat-3365	360	7	.	.	PROPN
easat-3365	360	8	,	,	PUNCT
easat-3365	360	9	machleit	machleit	ADV
easat-3365	360	10	,	,	PUNCT
easat-3365	360	11	k.a	k.a	PROPN
easat-3365	360	12	.	.	PROPN
easat-3365	360	13	&	&	CCONJ
easat-3365	360	14	davis	davis	PROPN
easat-3365	360	15	,	,	PUNCT
easat-3365	360	16	l.m	l.m	PROPN
easat-3365	360	17	.	.	PROPN
easat-3365	360	18	(	(	PUNCT
easat-3365	360	19	2001	2001	NUM
easat-3365	360	20	)	)	PUNCT
easat-3365	360	21	atmospheric	atmospheric	ADJ
easat-3365	360	22	qualities	quality	NOUN
easat-3365	360	23	of	of	ADP
easat-3365	360	24	online	online	ADJ
easat-3365	360	25	retailing	retailing	NOUN
easat-3365	360	26	:	:	PUNCT
easat-3365	360	27	a	a	DET
easat-3365	360	28	conceptual	conceptual	ADJ
easat-3365	360	29	model	model	NOUN
easat-3365	360	30	and	and	CCONJ
easat-3365	360	31	implications	implication	NOUN
easat-3365	360	32	.	.	PUNCT
easat-3365	361	1	journal	journal	NOUN
easat-3365	361	2	of	of	ADP
easat-3365	361	3	business	business	NOUN
easat-3365	361	4	research	research	NOUN
easat-3365	361	5	.	.	PUNCT
easat-3365	362	1	54(2	54(2	X
easat-3365	362	2	)	)	PUNCT
easat-3365	362	3	pp.177	pp.177	PROPN
easat-3365	362	4	-	-	X
easat-3365	362	5	184	184	NUM
easat-3365	362	6	.	.	PUNCT
easat-3365	363	1	[	[	X
easat-3365	363	2	13	13	NUM
easat-3365	363	3	]	]	PUNCT
easat-3365	363	4	failliforzoni	failliforzoni	NOUN
easat-3365	363	5	,	,	PUNCT
easat-3365	363	6	b.	b.	PROPN
easat-3365	363	7	,	,	PUNCT
easat-3365	363	8	reyes	reyes	PROPN
easat-3365	363	9	-	-	PUNCT
easat-3365	363	10	menendez	menendez	PROPN
easat-3365	363	11	,	,	PUNCT
easat-3365	363	12	a.	a.	NOUN
easat-3365	363	13	,	,	PUNCT
easat-3365	363	14	&	&	CCONJ
easat-3365	363	15	herráez	herráez	PROPN
easat-3365	363	16	,	,	PUNCT
easat-3365	363	17	b.	b.	PROPN
easat-3365	363	18	(	(	PUNCT
easat-3365	363	19	2022	2022	NUM
easat-3365	363	20	)	)	PUNCT
easat-3365	363	21	.	.	PUNCT
easat-3365	364	1	evaluating	evaluate	VERB
easat-3365	364	2	the	the	DET
easat-3365	364	3	benefits	benefit	NOUN
easat-3365	364	4	of	of	ADP
easat-3365	364	5	omnichannel	omnichannel	NOUN
easat-3365	364	6	retail	retail	NOUN
easat-3365	364	7	:	:	PUNCT
easat-3365	364	8	a	a	DET
easat-3365	364	9	systematic	systematic	ADJ
easat-3365	364	10	literature	literature	NOUN
easat-3365	364	11	review	review	NOUN
easat-3365	364	12	focused	focus	VERB
easat-3365	364	13	on	on	ADP
easat-3365	364	14	consumers	consumer	NOUN
easat-3365	364	15	176–203	176–203	NUM
easat-3365	364	16	.	.	PUNCT
easat-3365	365	1	[	[	X
easat-3365	365	2	14	14	NUM
easat-3365	365	3	]	]	X
easat-3365	365	4	failliforzoni	failliforzoni	NOUN
easat-3365	365	5	,	,	PUNCT
easat-3365	365	6	b.	b.	PROPN
easat-3365	365	7	,	,	PUNCT
easat-3365	365	8	reyes	reyes	PROPN
easat-3365	365	9	-	-	PUNCT
easat-3365	365	10	menendez	menendez	PROPN
easat-3365	365	11	,	,	PUNCT
easat-3365	365	12	a.	a.	NOUN
easat-3365	365	13	,	,	PUNCT
easat-3365	365	14	&	&	CCONJ
easat-3365	365	15	herráez	herráez	PROPN
easat-3365	365	16	,	,	PUNCT
easat-3365	365	17	b.	b.	PROPN
easat-3365	365	18	(	(	PUNCT
easat-3365	365	19	2022	2022	NUM
easat-3365	365	20	)	)	PUNCT
easat-3365	365	21	.	.	PUNCT
easat-3365	366	1	evaluating	evaluate	VERB
easat-3365	366	2	the	the	DET
easat-3365	366	3	benefits	benefit	NOUN
easat-3365	366	4	of	of	ADP
easat-3365	366	5	omnichannel	omnichannel	NOUN
easat-3365	366	6	retail	retail	NOUN
easat-3365	366	7	:	:	PUNCT
easat-3365	366	8	a	a	DET
easat-3365	366	9	systematic	systematic	ADJ
easat-3365	366	10	literature	literature	NOUN
easat-3365	366	11	review	review	NOUN
easat-3365	366	12	focused	focus	VERB
easat-3365	366	13	on	on	ADP
easat-3365	366	14	consumers	consumer	NOUN
easat-3365	366	15	.176–203	.176–203	PUNCT
easat-3365	367	1	[	[	X
easat-3365	367	2	15	15	NUM
easat-3365	367	3	]	]	X
easat-3365	367	4	griffin	griffin	NOUN
easat-3365	367	5	,	,	PUNCT
easat-3365	367	6	j.	j.	PROPN
easat-3365	367	7	(	(	PUNCT
easat-3365	367	8	2005	2005	NUM
easat-3365	367	9	)	)	PUNCT
easat-3365	367	10	.	.	PUNCT
easat-3365	368	1	customer	customer	NOUN
easat-3365	368	2	loyalty	loyalty	NOUN
easat-3365	368	3	:	:	PUNCT
easat-3365	368	4	menumbuhkandanmempertahankankesetiaannasabah	menumbuhkandanmempertahankankesetiaannasabah	PROPN
easat-3365	368	5	.	.	PUNCT
easat-3365	369	1	jakarta	jakarta	PROPN
easat-3365	369	2	:	:	PUNCT
easat-3365	369	3	erlangga	erlangga	PROPN
easat-3365	369	4	.	.	PUNCT
easat-3365	370	1	[	[	X
easat-3365	370	2	16	16	NUM
easat-3365	370	3	]	]	X
easat-3365	370	4	herhausen	herhausen	PROPN
easat-3365	370	5	,	,	PUNCT
easat-3365	370	6	d.	d.	PROPN
easat-3365	370	7	,	,	PUNCT
easat-3365	370	8	binder	binder	NOUN
easat-3365	370	9	,	,	PUNCT
easat-3365	370	10	j.	j.	PROPN
easat-3365	370	11	,	,	PUNCT
easat-3365	370	12	schoegel	schoegel	NOUN
easat-3365	370	13	,	,	PUNCT
easat-3365	370	14	m.	m.	NOUN
easat-3365	370	15	,	,	PUNCT
easat-3365	370	16	&	&	CCONJ
easat-3365	370	17	herrmann	herrmann	PROPN
easat-3365	370	18	,	,	PUNCT
easat-3365	370	19	a.	a.	NOUN
easat-3365	370	20	(	(	PUNCT
easat-3365	370	21	2023	2023	NUM
easat-3365	370	22	)	)	PUNCT
easat-3365	370	23	.	.	PUNCT
easat-3365	371	1	integrating	integrate	VERB
easat-3365	371	2	bricks	brick	NOUN
easat-3365	371	3	with	with	ADP
easat-3365	371	4	clicks	click	NOUN
easat-3365	371	5	:	:	PUNCT
easat-3365	371	6	retailer	retailer	NOUN
easat-3365	371	7	-	-	PUNCT
easat-3365	371	8	level	level	NOUN
easat-3365	371	9	and	and	CCONJ
easat-3365	371	10	channel	channel	NOUN
easat-3365	371	11	-	-	PUNCT
easat-3365	371	12	level	level	NOUN
easat-3365	371	13	outcomes	outcome	NOUN
easat-3365	371	14	of	of	ADP
easat-3365	371	15	online	online	ADJ
easat-3365	371	16	-	-	PUNCT
easat-3365	371	17	offline	offline	ADJ
easat-3365	371	18	channel	channel	NOUN
easat-3365	371	19	integration	integration	NOUN
easat-3365	371	20	.	.	PUNCT
easat-3365	372	1	journal	journal	NOUN
easat-3365	372	2	of	of	ADP
easat-3365	372	3	retailing	retailing	NOUN
easat-3365	372	4	,	,	PUNCT
easat-3365	372	5	91(2	91(2	NUM
easat-3365	372	6	)	)	PUNCT
easat-3365	372	7	,	,	PUNCT
easat-3365	372	8	309	309	NUM
easat-3365	372	9	-	-	SYM
easat-3365	372	10	325	325	NUM
easat-3365	372	11	.	.	PUNCT
easat-3365	373	1	[	[	X
easat-3365	373	2	17	17	NUM
easat-3365	373	3	]	]	X
easat-3365	373	4	hermes	herme	NOUN
easat-3365	373	5	,	,	PUNCT
easat-3365	373	6	a.	a.	NOUN
easat-3365	373	7	,	,	PUNCT
easat-3365	373	8	&	&	CCONJ
easat-3365	373	9	riedl	riedl	PROPN
easat-3365	373	10	,	,	PUNCT
easat-3365	373	11	r.	r.	PROPN
easat-3365	373	12	(	(	PUNCT
easat-3365	373	13	2021	2021	NUM
easat-3365	373	14	)	)	PUNCT
easat-3365	373	15	.	.	PUNCT
easat-3365	374	1	dimensions	dimension	NOUN
easat-3365	374	2	of	of	ADP
easat-3365	374	3	retail	retail	ADJ
easat-3365	374	4	customer	customer	NOUN
easat-3365	374	5	experience	experience	NOUN
easat-3365	374	6	and	and	CCONJ
easat-3365	374	7	its	its	PRON
easat-3365	374	8	outcomes	outcome	NOUN
easat-3365	374	9	:	:	PUNCT
easat-3365	374	10	a	a	DET
easat-3365	374	11	literature	literature	NOUN
easat-3365	374	12	review	review	NOUN
easat-3365	374	13	and	and	CCONJ
easat-3365	374	14	directions	direction	NOUN
easat-3365	374	15	for	for	ADP
easat-3365	374	16	future	future	ADJ
easat-3365	374	17	research	research	NOUN
easat-3365	374	18	.	.	PUNCT
easat-3365	375	1	in	in	ADP
easat-3365	375	2	f.	f.	PROPN
easat-3365	375	3	f.-h	f.-h	PROPN
easat-3365	375	4	.	.	PUNCT
easat-3365	376	1	nah	nah	INTJ
easat-3365	376	2	&	&	CCONJ
easat-3365	376	3	k.	k.	PROPN
easat-3365	376	4	siau	siau	PROPN
easat-3365	376	5	(	(	PUNCT
easat-3365	376	6	eds	ed	NOUN
easat-3365	376	7	.	.	PUNCT
easat-3365	376	8	)	)	PUNCT
easat-3365	376	9	,	,	PUNCT
easat-3365	376	10	hci	hci	NOUN
easat-3365	376	11	in	in	ADP
easat-3365	376	12	business	business	NOUN
easat-3365	376	13	,	,	PUNCT
easat-3365	376	14	government	government	NOUN
easat-3365	376	15	and	and	CCONJ
easat-3365	376	16	organizations	organization	NOUN
easat-3365	376	17	(	(	PUNCT
easat-3365	376	18	12783,71–89	12783,71–89	NUM
easat-3365	376	19	)	)	PUNCT
easat-3365	376	20	.	.	PUNCT
easat-3365	377	1	springer	springer	NOUN
easat-3365	377	2	international	international	ADJ
easat-3365	377	3	publishing	publishing	NOUN
easat-3365	377	4	.	.	PUNCT
easat-3365	378	1	[	[	X
easat-3365	378	2	18	18	NUM
easat-3365	378	3	]	]	X
easat-3365	378	4	homburg	homburg	PROPN
easat-3365	378	5	,	,	PUNCT
easat-3365	378	6	c.	c.	PROPN
easat-3365	378	7	,	,	PUNCT
easat-3365	378	8	jozić	jozić	PROPN
easat-3365	378	9	,	,	PUNCT
easat-3365	378	10	d.	d.	PROPN
easat-3365	378	11	,	,	PUNCT
easat-3365	378	12	&	&	CCONJ
easat-3365	378	13	kuehnl	kuehnl	PROPN
easat-3365	378	14	,	,	PUNCT
easat-3365	378	15	c.	c.	NOUN
easat-3365	378	16	(	(	PUNCT
easat-3365	378	17	2015	2015	NUM
easat-3365	378	18	)	)	PUNCT
easat-3365	378	19	.	.	PUNCT
easat-3365	379	1	customer	customer	NOUN
easat-3365	379	2	experience	experience	NOUN
easat-3365	379	3	management	management	NOUN
easat-3365	379	4	:	:	PUNCT
easat-3365	379	5	toward	toward	ADP
easat-3365	379	6	implementing	implement	VERB
easat-3365	379	7	an	an	DET
easat-3365	379	8	evolving	evolve	VERB
easat-3365	379	9	marketing	marketing	NOUN
easat-3365	379	10	concept	concept	NOUN
easat-3365	379	11	.	.	PUNCT
easat-3365	380	1	journal	journal	NOUN
easat-3365	380	2	of	of	ADP
easat-3365	380	3	the	the	DET
easat-3365	380	4	academy	academy	NOUN
easat-3365	380	5	of	of	ADP
easat-3365	380	6	marketing	marketing	NOUN
easat-3365	380	7	science	science	NOUN
easat-3365	380	8	,	,	PUNCT
easat-3365	380	9	45	45	NUM
easat-3365	380	10	.	.	PUNCT
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easat-3365	381	3	]	]	SYM
easat-3365	381	4	https://dailysocial.id/post/blibli-lakukan-penyesuaianstrategi-omnichannel	https://dailysocial.id/post/blibli-lakukan-penyesuaianstrategi-omnichannel	PROPN
easat-3365	381	5	,	,	PUNCT
easat-3365	381	6	acses	acse	NOUN
easat-3365	381	7	by	by	ADP
easat-3365	381	8	author	author	NOUN
easat-3365	381	9	in	in	ADP
easat-3365	381	10	oktober	oktober	PROPN
easat-3365	381	11	11	11	NUM
easat-3365	381	12	,	,	PUNCT
easat-3365	381	13	2020	2020	NUM
easat-3365	381	14	[	[	X
easat-3365	381	15	20	20	NUM
easat-3365	381	16	]	]	X
easat-3365	381	17	https://inet.detik.com/business/d-3837908/omnichannel-strategi-baru-peritel-bersaing-di-ranah-digital	https://inet.detik.com/business/d-3837908/omnichannel-strategi-baru-peritel-bersaing-di-ranah-digital	ADJ
easat-3365	381	18	acses	acse	NOUN
easat-3365	381	19	by	by	ADP
easat-3365	381	20	author	author	NOUN
easat-3365	381	21	in	in	ADP
easat-3365	381	22	oktober	oktober	PROPN
easat-3365	381	23	11	11	NUM
easat-3365	381	24	,	,	PUNCT
easat-3365	381	25	2020	2020	NUM
easat-3365	381	26	[	[	X
easat-3365	381	27	21	21	NUM
easat-3365	381	28	]	]	PUNCT
easat-3365	381	29	https://mix.co.id/marcomm/brand-insight/marketingstrategy/tiga-strategi-omni-channel-blibli-com-di-2020/	https://mix.co.id/marcomm/brand-insight/marketingstrategy/tiga-strategi-omni-channel-blibli-com-di-2020/	NOUN
easat-3365	381	30	acses	acse	VERB
easat-3365	381	31	by	by	ADP
easat-3365	381	32	author	author	NOUN
easat-3365	381	33	in	in	ADP
easat-3365	381	34	oktober	oktober	PROPN
easat-3365	381	35	11	11	NUM
easat-3365	381	36	,	,	PUNCT
easat-3365	381	37	2020	2020	NUM
easat-3365	381	38	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3365	381	39	6250	6250	PROPN
easat-3365	381	40	edelweiss	edelweiss	PROPN
easat-3365	381	41	applied	apply	VERB
easat-3365	381	42	science	science	NOUN
easat-3365	381	43	and	and	CCONJ
easat-3365	381	44	technology	technology	NOUN
easat-3365	381	45	issn	issn	PROPN
easat-3365	381	46	:	:	PUNCT
easat-3365	381	47	2576	2576	NUM
easat-3365	381	48	-	-	SYM
easat-3365	381	49	8484	8484	NUM
easat-3365	381	50	vol	vol	NOUN
easat-3365	381	51	.	.	PROPN
easat-3365	381	52	8	8	NUM
easat-3365	381	53	,	,	PUNCT
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easat-3365	382	1	6	6	NUM
easat-3365	382	2	:	:	SYM
easat-3365	382	3	6236	6236	NUM
easat-3365	382	4	-	-	SYM
easat-3365	382	5	6250	6250	NUM
easat-3365	382	6	,	,	PUNCT
easat-3365	382	7	2024	2024	NUM
easat-3365	382	8	doi	doi	NOUN
easat-3365	382	9	:	:	PUNCT
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easat-3365	382	12	2024	2024	NUM
easat-3365	382	13	by	by	ADP
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easat-3365	382	15	authors	author	NOUN
easat-3365	382	16	;	;	PUNCT
easat-3365	382	17	licensee	licensee	PROPN
easat-3365	382	18	learning	learning	NOUN
easat-3365	382	19	gate	gate	NOUN
easat-3365	383	1	[	[	X
easat-3365	383	2	22	22	NUM
easat-3365	383	3	]	]	SYM
easat-3365	383	4	https://www.antaranews.com/berita/1269187/bliblicomperbanyak-layanan-omnichannel	https://www.antaranews.com/berita/1269187/bliblicomperbanyak-layanan-omnichannel	PROPN
easat-3365	383	5	,	,	PUNCT
easat-3365	383	6	acses	acse	NOUN
easat-3365	383	7	by	by	ADP
easat-3365	383	8	author	author	NOUN
easat-3365	383	9	in	in	ADP
easat-3365	383	10	oktober	oktober	PROPN
easat-3365	383	11	11	11	NUM
easat-3365	383	12	,	,	PUNCT
easat-3365	383	13	2020	2020	NUM
easat-3365	383	14	[	[	X
easat-3365	383	15	23	23	NUM
easat-3365	383	16	]	]	X
easat-3365	383	17	igwebuike	igwebuike	NOUN
easat-3365	383	18	,	,	PUNCT
easat-3365	383	19	k.c	k.c	PROPN
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easat-3365	383	21	iyadi	iyadi	PROPN
easat-3365	383	22	,	,	PUNCT
easat-3365	383	23	r.c	r.c	PROPN
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easat-3365	383	25	(	(	PUNCT
easat-3365	383	26	2021	2021	NUM
easat-3365	383	27	)	)	PUNCT
easat-3365	383	28	.	.	PUNCT
easat-3365	384	1	marketing	marketing	NOUN
easat-3365	384	2	and	and	CCONJ
easat-3365	384	3	the	the	DET
easat-3365	384	4	politics	politic	NOUN
easat-3365	384	5	of	of	ADP
easat-3365	384	6	economic	economic	ADJ
easat-3365	384	7	development	development	NOUN
easat-3365	384	8	:	:	PUNCT
easat-3365	384	9	the	the	DET
easat-3365	384	10	nigeria	nigeria	PROPN
easat-3365	384	11	experience	experience	NOUN
easat-3365	384	12	.	.	PUNCT
easat-3365	385	1	journal	journal	PROPN
easat-3365	385	2	of	of	ADP
easat-3365	385	3	management	management	NOUN
easat-3365	385	4	sciences	science	NOUN
easat-3365	385	5	,	,	PUNCT
easat-3365	385	6	5(2	5(2	NUM
easat-3365	385	7	)	)	PUNCT
easat-3365	385	8	,	,	PUNCT
easat-3365	385	9	29–35	29–35	NUM
easat-3365	385	10	.	.	PUNCT
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easat-3365	386	2	24	24	NUM
easat-3365	386	3	]	]	X
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easat-3365	386	5	,	,	PUNCT
easat-3365	386	6	r.	r.	PROPN
easat-3365	386	7	c.	c.	PROPN
easat-3365	386	8	&	&	CCONJ
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easat-3365	386	10	,	,	PUNCT
easat-3365	386	11	n.	n.	PROPN
easat-3365	386	12	c.	c.	PROPN
easat-3365	386	13	(	(	PUNCT
easat-3365	386	14	2022	2022	NUM
easat-3365	386	15	)	)	PUNCT
easat-3365	386	16	.	.	PUNCT
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easat-3365	387	2	culture	culture	NOUN
easat-3365	387	3	and	and	CCONJ
easat-3365	387	4	consumer	consumer	NOUN
easat-3365	387	5	buying	buying	NOUN
easat-3365	387	6	behaviour	behaviour	NOUN
easat-3365	387	7	:	:	PUNCT
easat-3365	387	8	a	a	DET
easat-3365	387	9	focus	focus	NOUN
easat-3365	387	10	on	on	ADP
easat-3365	387	11	fashion	fashion	NOUN
easat-3365	387	12	industry	industry	NOUN
easat-3365	387	13	in	in	ADP
easat-3365	387	14	nigeria	nigeria	PROPN
easat-3365	387	15	.	.	PUNCT
easat-3365	388	1	journal	journal	PROPN
easat-3365	388	2	of	of	ADP
easat-3365	388	3	xidian	xidian	PROPN
easat-3365	388	4	university	university	NOUN
easat-3365	388	5	,	,	PUNCT
easat-3365	388	6	16(12	16(12	NUM
easat-3365	388	7	)	)	PUNCT
easat-3365	388	8	,	,	PUNCT
easat-3365	388	9	663	663	NUM
easat-3365	388	10	-	-	SYM
easat-3365	388	11	674	674	NUM
easat-3365	388	12	.	.	PUNCT
easat-3365	389	1	[	[	X
easat-3365	389	2	25	25	NUM
easat-3365	389	3	]	]	PUNCT
easat-3365	389	4	iyadi	iyadi	NOUN
easat-3365	389	5	,	,	PUNCT
easat-3365	389	6	r.	r.	PROPN
easat-3365	389	7	c.	c.	PROPN
easat-3365	389	8	(	(	PUNCT
easat-3365	389	9	2023	2023	NUM
easat-3365	389	10	)	)	PUNCT
easat-3365	389	11	.	.	PUNCT
easat-3365	390	1	social	social	ADJ
easat-3365	390	2	media	medium	NOUN
easat-3365	390	3	platforms	platform	NOUN
easat-3365	390	4	and	and	CCONJ
easat-3365	390	5	consumer	consumer	NOUN
easat-3365	390	6	purchase	purchase	NOUN
easat-3365	390	7	behaviour	behaviour	NOUN
easat-3365	390	8	:	:	PUNCT
easat-3365	390	9	evidence	evidence	NOUN
easat-3365	390	10	from	from	ADP
easat-3365	390	11	fashion	fashion	NOUN
easat-3365	390	12	industry	industry	NOUN
easat-3365	390	13	in	in	ADP
easat-3365	390	14	nigeria	nigeria	PROPN
easat-3365	390	15	.	.	PUNCT
easat-3365	391	1	journal	journal	PROPN
easat-3365	391	2	of	of	ADP
easat-3365	391	3	xi'an	xi'an	PROPN
easat-3365	391	4	university	university	PROPN
easat-3365	391	5	of	of	ADP
easat-3365	391	6	architecture	architecture	NOUN
easat-3365	391	7	&	&	CCONJ
easat-3365	391	8	technology	technology	NOUN
easat-3365	391	9	,	,	PUNCT
easat-3365	391	10	15(6	15(6	NUM
easat-3365	391	11	)	)	PUNCT
easat-3365	391	12	,	,	PUNCT
easat-3365	391	13	286	286	NUM
easat-3365	391	14	-	-	SYM
easat-3365	391	15	312	312	NUM
easat-3365	391	16	.	.	PUNCT
easat-3365	392	1	[	[	X
easat-3365	392	2	26	26	NUM
easat-3365	392	3	]	]	X
easat-3365	392	4	iyadi	iyadi	NOUN
easat-3365	392	5	,	,	PUNCT
easat-3365	392	6	r.	r.	PROPN
easat-3365	392	7	c	c	PROPN
easat-3365	392	8	(	(	PUNCT
easat-3365	392	9	2022	2022	NUM
easat-3365	392	10	)	)	PUNCT
easat-3365	392	11	.	.	PUNCT
easat-3365	393	1	customer	customer	NOUN
easat-3365	393	2	relationship	relationship	NOUN
easat-3365	393	3	management	management	NOUN
easat-3365	393	4	and	and	CCONJ
easat-3365	393	5	its	its	PRON
easat-3365	393	6	effect	effect	NOUN
easat-3365	393	7	on	on	ADP
easat-3365	393	8	business	business	NOUN
easat-3365	393	9	growth	growth	NOUN
easat-3365	393	10	:	:	PUNCT
easat-3365	393	11	a	a	DET
easat-3365	393	12	focus	focus	NOUN
easat-3365	393	13	on	on	ADP
easat-3365	393	14	microfinance	microfinance	NOUN
easat-3365	393	15	banks	bank	NOUN
easat-3365	393	16	in	in	ADP
easat-3365	393	17	delta	delta	PROPN
easat-3365	393	18	state	state	PROPN
easat-3365	393	19	,	,	PUNCT
easat-3365	393	20	nigeria	nigeria	PROPN
easat-3365	393	21	.	.	PUNCT
easat-3365	394	1	international	international	ADJ
easat-3365	394	2	journal	journal	PROPN
easat-3365	394	3	of	of	ADP
easat-3365	394	4	academic	academic	ADJ
easat-3365	394	5	accounting	accounting	NOUN
easat-3365	394	6	,	,	PUNCT
easat-3365	394	7	finance	finance	NOUN
easat-3365	394	8	&	&	CCONJ
easat-3365	394	9	management	management	PROPN
easat-3365	394	10	research(ijaafmr	research(ijaafmr	PROPN
easat-3365	394	11	)	)	PUNCT
easat-3365	394	12	,	,	PUNCT
easat-3365	394	13	6(7	6(7	NUM
easat-3365	394	14	)	)	PUNCT
easat-3365	394	15	,	,	PUNCT
easat-3365	394	16	33	33	NUM
easat-3365	394	17	-	-	SYM
easat-3365	394	18	44	44	NUM
easat-3365	394	19	.	.	PUNCT
easat-3365	395	1	[	[	X
easat-3365	395	2	27	27	NUM
easat-3365	395	3	]	]	X
easat-3365	395	4	iyadi	iyadi	NOUN
easat-3365	395	5	,	,	PUNCT
easat-3365	395	6	r.	r.	PROPN
easat-3365	395	7	c.	c.	PROPN
easat-3365	395	8	(	(	PUNCT
easat-3365	395	9	2023	2023	NUM
easat-3365	395	10	)	)	PUNCT
easat-3365	395	11	.	.	PUNCT
easat-3365	396	1	niche	niche	NOUN
easat-3365	396	2	marketing	marketing	NOUN
easat-3365	396	3	technique	technique	NOUN
easat-3365	396	4	and	and	CCONJ
easat-3365	396	5	firms	firm	NOUN
easat-3365	396	6	survival	survival	VERB
easat-3365	396	7	in	in	ADP
easat-3365	396	8	the	the	DET
easat-3365	396	9	nigeria	nigeria	PROPN
easat-3365	396	10	telecommunication	telecommunication	NOUN
easat-3365	396	11	sector	sector	NOUN
easat-3365	396	12	.	.	PUNCT
easat-3365	397	1	journal	journal	NOUN
easat-3365	397	2	of	of	ADP
easat-3365	397	3	emerging	emerge	VERB
easat-3365	397	4	trends	trend	NOUN
easat-3365	397	5	in	in	ADP
easat-3365	397	6	management	management	NOUN
easat-3365	397	7	sciences	science	NOUN
easat-3365	397	8	and	and	CCONJ
easat-3365	397	9	entrepreneurship	entrepreneurship	NOUN
easat-3365	397	10	,	,	PUNCT
easat-3365	397	11	5(1	5(1	NUM
easat-3365	397	12	)	)	PUNCT
easat-3365	397	13	,	,	PUNCT
easat-3365	397	14	154–176	154–176	NUM
easat-3365	397	15	.	.	PUNCT
easat-3365	398	1	[	[	X
easat-3365	398	2	28	28	NUM
easat-3365	398	3	]	]	X
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easat-3365	398	5	,	,	PUNCT
easat-3365	398	6	r.c	r.c	PROPN
easat-3365	398	7	&	&	CCONJ
easat-3365	398	8	assay	assay	PROPN
easat-3365	398	9	,	,	PUNCT
easat-3365	398	10	b.	b.	PROPN
easat-3365	398	11	(	(	PUNCT
easat-3365	398	12	2019	2019	NUM
easat-3365	398	13	)	)	PUNCT
easat-3365	398	14	.	.	PUNCT
easat-3365	399	1	the	the	DET
easat-3365	399	2	impact	impact	NOUN
easat-3365	399	3	of	of	ADP
easat-3365	399	4	social	social	ADJ
easat-3365	399	5	media	medium	NOUN
easat-3365	399	6	networks	network	NOUN
easat-3365	399	7	on	on	ADP
easat-3365	399	8	insecurity	insecurity	NOUN
easat-3365	399	9	in	in	ADP
easat-3365	399	10	nigeria	nigeria	PROPN
easat-3365	399	11	.	.	PUNCT
easat-3365	400	1	lapai	lapai	PROPN
easat-3365	400	2	international	international	PROPN
easat-3365	400	3	journal	journal	PROPN
easat-3365	400	4	of	of	ADP
easat-3365	400	5	management	management	NOUN
easat-3365	400	6	and	and	CCONJ
easat-3365	400	7	social	social	ADJ
easat-3365	400	8	sciences	science	NOUN
easat-3365	400	9	,	,	PUNCT
easat-3365	400	10	l1(2),154	l1(2),154	NOUN
easat-3365	400	11	-	-	PUNCT
easat-3365	400	12	161	161	NUM
easat-3365	400	13	.	.	PUNCT
easat-3365	401	1	[	[	X
easat-3365	401	2	29	29	NUM
easat-3365	401	3	]	]	X
easat-3365	401	4	iyadi	iyadi	NOUN
easat-3365	401	5	,	,	PUNCT
easat-3365	401	6	r.c	r.c	PROPN
easat-3365	401	7	&	&	CCONJ
easat-3365	401	8	christopher	christopher	PROPN
easat-3365	401	9	,	,	PUNCT
easat-3365	401	10	n.	n.	PROPN
easat-3365	401	11	c.	c.	PROPN
easat-3365	401	12	(	(	PUNCT
easat-3365	401	13	2022	2022	NUM
easat-3365	401	14	)	)	PUNCT
easat-3365	401	15	.	.	PUNCT
easat-3365	402	1	marketing	marketing	NOUN
easat-3365	402	2	research	research	NOUN
easat-3365	402	3	and	and	CCONJ
easat-3365	402	4	organizational	organizational	ADJ
easat-3365	402	5	performance	performance	NOUN
easat-3365	402	6	:	:	PUNCT
easat-3365	402	7	a	a	DET
easat-3365	402	8	study	study	NOUN
easat-3365	402	9	of	of	ADP
easat-3365	402	10	cadbury	cadbury	PROPN
easat-3365	402	11	nigeria	nigeria	PROPN
easat-3365	402	12	plc	plc	PROPN
easat-3365	402	13	.	.	PUNCT
easat-3365	403	1	international	international	PROPN
easat-3365	403	2	journal	journal	PROPN
easat-3365	403	3	of	of	ADP
easat-3365	403	4	intellectual	intellectual	ADJ
easat-3365	403	5	discourse	discourse	NOUN
easat-3365	403	6	,	,	PUNCT
easat-3365	403	7	221	221	NUM
easat-3365	403	8	–	–	PUNCT
easat-3365	403	9	233	233	NUM
easat-3365	403	10	.	.	PUNCT
easat-3365	404	1	[	[	X
easat-3365	404	2	30	30	NUM
easat-3365	404	3	]	]	X
easat-3365	404	4	iyadi	iyadi	NOUN
easat-3365	404	5	,	,	PUNCT
easat-3365	404	6	r.c	r.c	PROPN
easat-3365	404	7	&	&	CCONJ
easat-3365	404	8	edeme	edeme	PROPN
easat-3365	404	9	,	,	PUNCT
easat-3365	404	10	n.c	n.c	PROPN
easat-3365	404	11	.	.	PROPN
easat-3365	404	12	(	(	PUNCT
easat-3365	404	13	2022	2022	NUM
easat-3365	404	14	)	)	PUNCT
easat-3365	404	15	.	.	PUNCT
easat-3365	405	1	consumer	consumer	NOUN
easat-3365	405	2	behaviour	behaviour	NOUN
easat-3365	405	3	strategy	strategy	NOUN
easat-3365	405	4	and	and	CCONJ
easat-3365	405	5	consumer	consumer	NOUN
easat-3365	405	6	purchase	purchase	NOUN
easat-3365	405	7	intention	intention	NOUN
easat-3365	405	8	of	of	ADP
easat-3365	405	9	made	make	VERB
easat-3365	405	10	nigeria	nigeria	PRON
easat-3365	405	11	fabrics	fabric	NOUN
easat-3365	405	12	:	:	PUNCT
easat-3365	405	13	a	a	DET
easat-3365	405	14	study	study	NOUN
easat-3365	405	15	of	of	ADP
easat-3365	405	16	abraka	abraka	PROPN
easat-3365	405	17	,	,	PUNCT
easat-3365	405	18	delta	delta	PROPN
easat-3365	405	19	state	state	PROPN
easat-3365	405	20	,	,	PUNCT
easat-3365	405	21	nigeria	nigeria	PROPN
easat-3365	405	22	.	.	PUNCT
easat-3365	406	1	journal	journal	PROPN
easat-3365	406	2	of	of	ADP
easat-3365	406	3	management	management	NOUN
easat-3365	406	4	sciences	science	NOUN
easat-3365	406	5	,	,	PUNCT
easat-3365	406	6	20(1)22–39	20(1)22–39	NUM
easat-3365	406	7	.	.	PUNCT
easat-3365	407	1	[	[	X
easat-3365	407	2	31	31	NUM
easat-3365	407	3	]	]	PUNCT
easat-3365	407	4	iyadi	iyadi	NOUN
easat-3365	407	5	,	,	PUNCT
easat-3365	407	6	r.c	r.c	PROPN
easat-3365	407	7	&	&	CCONJ
easat-3365	407	8	itimi	itimi	PROPN
easat-3365	407	9	,	,	PUNCT
easat-3365	407	10	l.	l.	PROPN
easat-3365	407	11	(	(	PUNCT
easat-3365	407	12	2023	2023	NUM
easat-3365	407	13	)	)	PUNCT
easat-3365	407	14	.	.	PUNCT
easat-3365	408	1	sustainability	sustainability	NOUN
easat-3365	408	2	:	:	PUNCT
easat-3365	408	3	a	a	DET
easat-3365	408	4	focus	focus	NOUN
easat-3365	408	5	on	on	ADP
easat-3365	408	6	fast	fast	ADJ
easat-3365	408	7	consumer	consumer	NOUN
easat-3365	408	8	moving	move	VERB
easat-3365	408	9	goods	good	NOUN
easat-3365	408	10	firms	firm	NOUN
easat-3365	408	11	in	in	ADP
easat-3365	408	12	nigeria	nigeria	PROPN
easat-3365	408	13	.	.	PUNCT
easat-3365	409	1	british	british	PROPN
easat-3365	409	2	journal	journal	PROPN
easat-3365	409	3	of	of	ADP
easat-3365	409	4	business	business	NOUN
easat-3365	409	5	and	and	CCONJ
easat-3365	409	6	marketing	marketing	NOUN
easat-3365	409	7	research	research	NOUN
easat-3365	409	8	,	,	PUNCT
easat-3365	409	9	6(5	6(5	NUM
easat-3365	409	10	)	)	PUNCT
easat-3365	409	11	,	,	PUNCT
easat-3365	409	12	1	1	NUM
easat-3365	409	13	-	-	SYM
easat-3365	409	14	17	17	NUM
easat-3365	409	15	.	.	PUNCT
easat-3365	410	1	[	[	X
easat-3365	410	2	32	32	NUM
easat-3365	410	3	]	]	PUNCT
easat-3365	410	4	iyadi	iyadi	NOUN
easat-3365	410	5	,	,	PUNCT
easat-3365	410	6	r.c	r.c	PROPN
easat-3365	410	7	&	&	CCONJ
easat-3365	410	8	ojumude	ojumude	PROPN
easat-3365	410	9	,	,	PUNCT
easat-3365	410	10	m.	m.	NOUN
easat-3365	410	11	j.	j.	PROPN
easat-3365	410	12	(	(	PUNCT
easat-3365	410	13	2023	2023	NUM
easat-3365	410	14	)	)	PUNCT
easat-3365	410	15	.	.	PUNCT
easat-3365	411	1	product	product	NOUN
easat-3365	411	2	positioning	positioning	NOUN
easat-3365	411	3	strategies	strategy	NOUN
easat-3365	411	4	and	and	CCONJ
easat-3365	411	5	customer	customer	NOUN
easat-3365	411	6	patronage	patronage	NOUN
easat-3365	411	7	.	.	PUNCT
easat-3365	412	1	advance	advance	PROPN
easat-3365	412	2	journal	journal	PROPN
easat-3365	412	3	of	of	ADP
easat-3365	412	4	economics	economic	NOUN
easat-3365	412	5	and	and	CCONJ
easat-3365	412	6	marketing	marketing	NOUN
easat-3365	412	7	research	research	NOUN
easat-3365	412	8	,	,	PUNCT
easat-3365	412	9	8(9	8(9	NUM
easat-3365	412	10	)	)	PUNCT
easat-3365	412	11	,	,	PUNCT
easat-3365	412	12	1–16	1–16	PROPN
easat-3365	412	13	.	.	PUNCT
easat-3365	413	1	[	[	X
easat-3365	413	2	33	33	NUM
easat-3365	413	3	]	]	X
easat-3365	413	4	iyadi	iyadi	NOUN
easat-3365	413	5	,	,	PUNCT
easat-3365	413	6	r.c	r.c	PROPN
easat-3365	413	7	&	&	CCONJ
easat-3365	413	8	oruakpor	oruakpor	PROPN
easat-3365	413	9	,	,	PUNCT
easat-3365	413	10	j.	j.	PROPN
easat-3365	413	11	(	(	PUNCT
easat-3365	413	12	2023	2023	NUM
easat-3365	413	13	)	)	PUNCT
easat-3365	413	14	.	.	PUNCT
easat-3365	414	1	services	service	NOUN
easat-3365	414	2	uniqueness	uniqueness	NOUN
easat-3365	414	3	and	and	CCONJ
easat-3365	414	4	sales	sale	NOUN
easat-3365	414	5	force	force	NOUN
easat-3365	414	6	creativity	creativity	NOUN
easat-3365	414	7	in	in	ADP
easat-3365	414	8	the	the	DET
easat-3365	414	9	nigeria	nigeria	PROPN
easat-3365	414	10	telecommunication	telecommunication	NOUN
easat-3365	414	11	sector	sector	NOUN
easat-3365	414	12	.	.	PUNCT
easat-3365	415	1	european	european	PROPN
easat-3365	415	2	journal	journal	PROPN
easat-3365	415	3	of	of	ADP
easat-3365	415	4	marketing	marketing	NOUN
easat-3365	415	5	and	and	CCONJ
easat-3365	415	6	management	management	NOUN
easat-3365	415	7	sciences	science	NOUN
easat-3365	415	8	,	,	PUNCT
easat-3365	415	9	6(5	6(5	NUM
easat-3365	415	10	)	)	PUNCT
easat-3365	415	11	,	,	PUNCT
easat-3365	415	12	112	112	NUM
easat-3365	415	13	.	.	PUNCT
easat-3365	416	1	[	[	X
easat-3365	416	2	34	34	NUM
easat-3365	416	3	]	]	X
easat-3365	416	4	iyadi	iyadi	NOUN
easat-3365	416	5	,	,	PUNCT
easat-3365	416	6	r.c	r.c	PROPN
easat-3365	416	7	.	.	PROPN
easat-3365	416	8	&	&	CCONJ
easat-3365	416	9	sado	sado	PROPN
easat-3365	416	10	,	,	PUNCT
easat-3365	416	11	p.	p.	NOUN
easat-3365	416	12	(	(	PUNCT
easat-3365	416	13	2023	2023	NUM
easat-3365	416	14	)	)	PUNCT
easat-3365	416	15	.	.	PUNCT
easat-3365	417	1	marketing	marketing	NOUN
easat-3365	417	2	strategies	strategy	NOUN
easat-3365	417	3	and	and	CCONJ
easat-3365	417	4	consumer	consumer	NOUN
easat-3365	417	5	purchase	purchase	NOUN
easat-3365	417	6	behaviour	behaviour	NOUN
easat-3365	417	7	:	:	PUNCT
easat-3365	417	8	a	a	DET
easat-3365	417	9	focus	focus	NOUN
easat-3365	417	10	on	on	ADP
easat-3365	417	11	manufacturing	manufacturing	NOUN
easat-3365	417	12	firms	firm	NOUN
easat-3365	417	13	.	.	PUNCT
easat-3365	418	1	advance	advance	PROPN
easat-3365	418	2	journal	journal	PROPN
easat-3365	418	3	of	of	ADP
easat-3365	418	4	business	business	NOUN
easat-3365	418	5	and	and	CCONJ
easat-3365	418	6	entrepreneurship	entrepreneurship	NOUN
easat-3365	418	7	development	development	NOUN
easat-3365	418	8	,	,	PUNCT
easat-3365	418	9	7(5	7(5	NUM
easat-3365	418	10	)	)	PUNCT
easat-3365	418	11	,	,	PUNCT
easat-3365	418	12	124	124	NUM
easat-3365	418	13	.	.	PUNCT
easat-3365	419	1	[	[	X
easat-3365	419	2	35	35	NUM
easat-3365	419	3	]	]	X
easat-3365	419	4	iyadi	iyadi	NOUN
easat-3365	419	5	,	,	PUNCT
easat-3365	419	6	r.c	r.c	PROPN
easat-3365	419	7	.	.	PROPN
easat-3365	419	8	(	(	PUNCT
easat-3365	419	9	2023	2023	NUM
easat-3365	419	10	)	)	PUNCT
easat-3365	419	11	.	.	PUNCT
easat-3365	420	1	customer	customer	NOUN
easat-3365	420	2	complain	complain	VERB
easat-3365	420	3	handling	handle	VERB
easat-3365	420	4	strategies	strategy	NOUN
easat-3365	420	5	and	and	CCONJ
easat-3365	420	6	customer	customer	NOUN
easat-3365	420	7	retention	retention	NOUN
easat-3365	420	8	:	:	PUNCT
easat-3365	420	9	evidence	evidence	NOUN
easat-3365	420	10	from	from	ADP
easat-3365	420	11	bakery	bakery	NOUN
easat-3365	420	12	sub	sub	NOUN
easat-3365	420	13	-	-	NOUN
easat-3365	420	14	sector	sector	NOUN
easat-3365	420	15	of	of	ADP
easat-3365	420	16	food	food	NOUN
easat-3365	420	17	processing	processing	NOUN
easat-3365	420	18	industry	industry	NOUN
easat-3365	420	19	in	in	ADP
easat-3365	420	20	nigeria	nigeria	PROPN
easat-3365	420	21	.	.	PUNCT
easat-3365	421	1	journal	journal	PROPN
easat-3365	421	2	of	of	ADP
easat-3365	421	3	management	management	NOUN
easat-3365	421	4	and	and	CCONJ
easat-3365	421	5	entrepreneurship	entrepreneurship	NOUN
easat-3365	421	6	research	research	NOUN
easat-3365	421	7	,	,	PUNCT
easat-3365	421	8	5(6	5(6	NUM
easat-3365	421	9	)	)	PUNCT
easat-3365	421	10	,	,	PUNCT
easat-3365	421	11	1036	1036	NUM
easat-3365	421	12	-	-	SYM
easat-3365	421	13	1053	1053	NUM
easat-3365	421	14	.	.	PUNCT
easat-3365	422	1	[	[	X
easat-3365	422	2	36	36	NUM
easat-3365	422	3	]	]	X
easat-3365	422	4	iyadi	iyadi	NOUN
easat-3365	422	5	,	,	PUNCT
easat-3365	422	6	r.c	r.c	PROPN
easat-3365	422	7	.	.	PROPN
easat-3365	422	8	(	(	PUNCT
easat-3365	422	9	2023	2023	NUM
easat-3365	422	10	)	)	PUNCT
easat-3365	422	11	.	.	PUNCT
easat-3365	423	1	social	social	ADJ
easat-3365	423	2	media	medium	NOUN
easat-3365	423	3	platforms	platform	NOUN
easat-3365	423	4	and	and	CCONJ
easat-3365	423	5	consumer	consumer	NOUN
easat-3365	423	6	purchase	purchase	NOUN
easat-3365	423	7	behaviour	behaviour	NOUN
easat-3365	423	8	:	:	PUNCT
easat-3365	423	9	a	a	DET
easat-3365	423	10	evidence	evidence	NOUN
easat-3365	423	11	from	from	ADP
easat-3365	423	12	fashion	fashion	NOUN
easat-3365	423	13	industry	industry	NOUN
easat-3365	423	14	in	in	ADP
easat-3365	423	15	nigeria	nigeria	PROPN
easat-3365	423	16	.	.	PUNCT
easat-3365	424	1	journal	journal	PROPN
easat-3365	424	2	of	of	ADP
easat-3365	424	3	xi’an	xi’an	PROPN
easat-3365	424	4	university	university	PROPN
easat-3365	424	5	of	of	ADP
easat-3365	424	6	architecture	architecture	NOUN
easat-3365	424	7	and	and	CCONJ
easat-3365	424	8	technology	technology	NOUN
easat-3365	424	9	,	,	PUNCT
easat-3365	424	10	15(6	15(6	NUM
easat-3365	424	11	)	)	PUNCT
easat-3365	424	12	,	,	PUNCT
easat-3365	424	13	286–312	286–312	NUM
easat-3365	424	14	.	.	PUNCT
easat-3365	425	1	[	[	X
easat-3365	425	2	37	37	NUM
easat-3365	425	3	]	]	X
easat-3365	425	4	jang	jang	PROPN
easat-3365	425	5	,	,	PUNCT
easat-3365	425	6	s.s	s.s	PROPN
easat-3365	425	7	.	.	PROPN
easat-3365	425	8	and	and	CCONJ
easat-3365	425	9	namkung	namkung	PROPN
easat-3365	425	10	,	,	PUNCT
easat-3365	425	11	y.	y.	PROPN
easat-3365	425	12	,	,	PUNCT
easat-3365	425	13	2009	2009	NUM
easat-3365	425	14	.	.	PUNCT
easat-3365	426	1	perceived	perceive	VERB
easat-3365	426	2	quality	quality	NOUN
easat-3365	426	3	,	,	PUNCT
easat-3365	426	4	emotions	emotion	NOUN
easat-3365	426	5	,	,	PUNCT
easat-3365	426	6	and	and	CCONJ
easat-3365	426	7	behavioral	behavioral	ADJ
easat-3365	426	8	intentions	intention	NOUN
easat-3365	426	9	:	:	PUNCT
easat-3365	426	10	application	application	NOUN
easat-3365	426	11	of	of	ADP
easat-3365	426	12	an	an	DET
easat-3365	426	13	extended	extended	ADJ
easat-3365	426	14	mehrabian	mehrabian	NOUN
easat-3365	426	15	–	–	PUNCT
easat-3365	426	16	russell	russell	PROPN
easat-3365	426	17	model	model	NOUN
easat-3365	426	18	to	to	ADP
easat-3365	426	19	restaurants	restaurant	NOUN
easat-3365	426	20	.	.	PUNCT
easat-3365	427	1	journal	journal	NOUN
easat-3365	427	2	of	of	ADP
easat-3365	427	3	business	business	NOUN
easat-3365	427	4	research	research	NOUN
easat-3365	427	5	,	,	PUNCT
easat-3365	427	6	62(4	62(4	NOUN
easat-3365	427	7	)	)	PUNCT
easat-3365	427	8	,	,	PUNCT
easat-3365	427	9	451	451	NUM
easat-3365	427	10	-	-	SYM
easat-3365	427	11	460	460	NUM
easat-3365	427	12	.	.	PUNCT
easat-3365	428	1	[	[	X
easat-3365	428	2	38	38	NUM
easat-3365	428	3	]	]	X
easat-3365	428	4	kifordu	kifordu	PROPN
easat-3365	428	5	,	,	PUNCT
easat-3365	428	6	a.	a.	NOUN
easat-3365	428	7	a.	a.	PROPN
easat-3365	428	8	,	,	PUNCT
easat-3365	428	9	ogala	ogala	PROPN
easat-3365	428	10	,	,	PUNCT
easat-3365	428	11	s.	s.	PROPN
easat-3365	428	12	c.	c.	PROPN
easat-3365	428	13	&	&	CCONJ
easat-3365	428	14	lyadi	lyadi	PROPN
easat-3365	428	15	,	,	PUNCT
easat-3365	428	16	r.	r.	PROPN
easat-3365	428	17	c.	c.	PROPN
easat-3365	428	18	(	(	PUNCT
easat-3365	428	19	2022	2022	NUM
easat-3365	428	20	)	)	PUNCT
easat-3365	428	21	.	.	PUNCT
easat-3365	429	1	relationship	relationship	NOUN
easat-3365	429	2	between	between	ADP
easat-3365	429	3	technological	technological	ADJ
easat-3365	429	4	disruption	disruption	NOUN
easat-3365	429	5	and	and	CCONJ
easat-3365	429	6	business	business	NOUN
easat-3365	429	7	performance	performance	NOUN
easat-3365	429	8	in	in	ADP
easat-3365	429	9	nigeria	nigeria	PROPN
easat-3365	429	10	:	:	PUNCT
easat-3365	429	11	covid-19	covid-19	PROPN
easat-3365	429	12	in	in	ADP
easat-3365	429	13	focus	focus	NOUN
easat-3365	429	14	.	.	PUNCT
easat-3365	430	1	the	the	DET
easat-3365	430	2	academy	academy	PROPN
easat-3365	430	3	of	of	ADP
easat-3365	430	4	management	management	NOUN
easat-3365	430	5	(	(	PUNCT
easat-3365	430	6	tamn	tamn	PROPN
easat-3365	430	7	)	)	PUNCT
easat-3365	430	8	journal	journal	NOUN
easat-3365	430	9	,	,	PUNCT
easat-3365	430	10	17(3	17(3	NUM
easat-3365	430	11	)	)	PUNCT
easat-3365	430	12	,	,	PUNCT
easat-3365	430	13	129	129	NUM
easat-3365	430	14	-	-	SYM
easat-3365	430	15	138	138	NUM
easat-3365	430	16	.	.	PUNCT
easat-3365	431	1	[	[	X
easat-3365	431	2	39	39	NUM
easat-3365	431	3	]	]	PUNCT
easat-3365	431	4	kotler	kotler	NOUN
easat-3365	431	5	,	,	PUNCT
easat-3365	431	6	philip	philip	PROPN
easat-3365	431	7	and	and	CCONJ
easat-3365	431	8	kevin	kevin	PROPN
easat-3365	431	9	lane	lane	PROPN
easat-3365	431	10	keller	keller	PROPN
easat-3365	431	11	.	.	PUNCT
easat-3365	432	1	2012	2012	NUM
easat-3365	432	2	.	.	PUNCT
easat-3365	433	1	marketing	marketing	NOUN
easat-3365	433	2	management	management	NOUN
easat-3365	433	3	13	13	NUM
easat-3365	433	4	.	.	PUNCT
easat-3365	434	1	new	new	PROPN
easat-3365	434	2	jersey	jersey	PROPN
easat-3365	434	3	:	:	PUNCT
easat-3365	434	4	pearson	pearson	PROPN
easat-3365	434	5	prentice	prentice	PROPN
easat-3365	434	6	hall	hall	PROPN
easat-3365	434	7	,	,	PUNCT
easat-3365	434	8	inc	inc	PROPN
easat-3365	434	9	.	.	PUNCT
easat-3365	435	1	[	[	X
easat-3365	435	2	40	40	NUM
easat-3365	435	3	]	]	X
easat-3365	435	4	lazaris	lazaris	PROPN
easat-3365	435	5	,	,	PUNCT
easat-3365	435	6	c.	c.	PROPN
easat-3365	435	7	,	,	PUNCT
easat-3365	435	8	&	&	CCONJ
easat-3365	435	9	vrechopoulos	vrechopoulos	PROPN
easat-3365	435	10	,	,	PUNCT
easat-3365	435	11	a.	a.	NOUN
easat-3365	435	12	(	(	PUNCT
easat-3365	435	13	2014	2014	NUM
easat-3365	435	14	)	)	PUNCT
easat-3365	435	15	.	.	PUNCT
easat-3365	436	1	from	from	ADP
easat-3365	436	2	multichannel	multichannel	PROPN
easat-3365	436	3	to	to	ADP
easat-3365	436	4	"	"	PUNCT
easat-3365	436	5	omnichannel	omnichannel	NOUN
easat-3365	436	6	"	"	PUNCT
easat-3365	436	7	retailing	retailing	NOUN
easat-3365	436	8	:	:	PUNCT
easat-3365	436	9	review	review	NOUN
easat-3365	436	10	of	of	ADP
easat-3365	436	11	the	the	DET
easat-3365	436	12	literature	literature	NOUN
easat-3365	436	13	and	and	CCONJ
easat-3365	436	14	calls	call	VERB
easat-3365	436	15	for	for	ADP
easat-3365	436	16	research	research	NOUN
easat-3365	436	17	,	,	PUNCT
easat-3365	436	18	1	1	NUM
easat-3365	436	19	-	-	SYM
easat-3365	436	20	4	4	NUM
easat-3365	436	21	.	.	PUNCT
easat-3365	437	1	[	[	X
easat-3365	437	2	41	41	NUM
easat-3365	437	3	]	]	X
easat-3365	437	4	leeuwen	leeuwen	PROPN
easat-3365	437	5	,	,	PUNCT
easat-3365	437	6	d.	d.	PROPN
easat-3365	437	7	v.	v.	PROPN
easat-3365	437	8	(	(	PUNCT
easat-3365	437	9	2017	2017	NUM
easat-3365	437	10	)	)	PUNCT
easat-3365	437	11	.	.	PUNCT
easat-3365	437	12	words	word	NOUN
easat-3365	437	13	of	of	ADP
easat-3365	437	14	wisdom	wisdom	NOUN
easat-3365	437	15	from	from	ADP
easat-3365	437	16	peter	peter	PROPN
easat-3365	437	17	drucker	drucker	PROPN
easat-3365	437	18	tomorrow	tomorrow	NOUN
easat-3365	437	19	trends	trend	NOUN
easat-3365	437	20	.	.	PUNCT
easat-3365	438	1	tomorrow	tomorrow	NOUN
easat-3365	438	2	trends	trend	NOUN
easat-3365	438	3	.	.	PUNCT
easat-3365	439	1	retrieved	retrieve	VERB
easat-3365	439	2	13	13	NUM
easat-3365	439	3	march	march	NOUN
easat-3365	439	4	2018	2018	NUM
easat-3365	439	5	[	[	X
easat-3365	439	6	42	42	NUM
easat-3365	439	7	]	]	X
easat-3365	439	8	lemon	lemon	NOUN
easat-3365	439	9	,	,	PUNCT
easat-3365	439	10	k.	k.	PROPN
easat-3365	439	11	,	,	PUNCT
easat-3365	439	12	white	white	ADJ
easat-3365	439	13	,	,	PUNCT
easat-3365	439	14	t.	t.	PROPN
easat-3365	439	15	,	,	PUNCT
easat-3365	439	16	&	&	CCONJ
easat-3365	439	17	winer	winer	NOUN
easat-3365	439	18	,	,	PUNCT
easat-3365	439	19	r.	r.	PROPN
easat-3365	439	20	(	(	PUNCT
easat-3365	439	21	2002	2002	NUM
easat-3365	439	22	)	)	PUNCT
easat-3365	439	23	.	.	PUNCT
easat-3365	440	1	dynamic	dynamic	ADJ
easat-3365	440	2	customer	customer	NOUN
easat-3365	440	3	relationship	relationship	NOUN
easat-3365	440	4	management	management	NOUN
easat-3365	440	5	:	:	PUNCT
easat-3365	440	6	incorporating	incorporate	VERB
easat-3365	440	7	future	future	ADJ
easat-3365	440	8	considerations	consideration	NOUN
easat-3365	440	9	into	into	ADP
easat-3365	440	10	the	the	DET
easat-3365	440	11	service	service	NOUN
easat-3365	440	12	retention	retention	NOUN
easat-3365	440	13	decision	decision	NOUN
easat-3365	440	14	.	.	PUNCT
easat-3365	441	1	journal	journal	NOUN
easat-3365	441	2	of	of	ADP
easat-3365	441	3	marketing	marketing	NOUN
easat-3365	441	4	,	,	PUNCT
easat-3365	441	5	66(1	66(1	NOUN
easat-3365	441	6	)	)	PUNCT
easat-3365	441	7	,	,	PUNCT
easat-3365	441	8	1	1	NUM
easat-3365	441	9	-	-	SYM
easat-3365	441	10	14	14	NUM
easat-3365	441	11	.	.	PUNCT
easat-3365	442	1	[	[	X
easat-3365	442	2	43	43	NUM
easat-3365	442	3	]	]	PUNCT
easat-3365	442	4	levy	levy	NOUN
easat-3365	442	5	,	,	PUNCT
easat-3365	442	6	m.	m.	NOUN
easat-3365	442	7	,	,	PUNCT
easat-3365	442	8	weitz	weitz	PROPN
easat-3365	442	9	,	,	PUNCT
easat-3365	442	10	b.	b.	PROPN
easat-3365	442	11	,	,	PUNCT
easat-3365	442	12	&	&	CCONJ
easat-3365	442	13	grewal	grewal	PROPN
easat-3365	442	14	,	,	PUNCT
easat-3365	442	15	d.	d.	PROPN
easat-3365	442	16	(	(	PUNCT
easat-3365	442	17	2013	2013	NUM
easat-3365	442	18	)	)	PUNCT
easat-3365	442	19	,	,	PUNCT
easat-3365	442	20	retailing	retailing	NOUN
easat-3365	442	21	management	management	NOUN
easat-3365	442	22	9th	9th	PROPN
easat-3365	442	23	edition	edition	PROPN
easat-3365	442	24	,	,	PUNCT
easat-3365	442	25	mcgraw	mcgraw	PROPN
easat-3365	442	26	-	-	PUNCT
easat-3365	442	27	hill	hill	NOUN
easat-3365	442	28	education	education	NOUN
easat-3365	442	29	,	,	PUNCT
easat-3365	442	30	new	new	PROPN
easat-3365	442	31	york	york	PROPN
easat-3365	442	32	,	,	PUNCT
easat-3365	442	33	usa	usa	PROPN
easat-3365	442	34	.	.	PUNCT
easat-3365	443	1	[	[	X
easat-3365	443	2	44	44	NUM
easat-3365	443	3	]	]	PUNCT
easat-3365	443	4	m.	m.	NOUN
easat-3365	443	5	,	,	PUNCT
easat-3365	443	6	2023	2023	NUM
easat-3365	443	7	.	.	PUNCT
easat-3365	444	1	impulse	impulse	ADJ
easat-3365	444	2	buying	buying	NOUN
easat-3365	444	3	behaviour	behaviour	NOUN
easat-3365	444	4	in	in	ADP
easat-3365	444	5	omnichannel	omnichannel	NOUN
easat-3365	444	6	retail	retail	NOUN
easat-3365	444	7	:	:	PUNCT
easat-3365	444	8	an	an	DET
easat-3365	444	9	approach	approach	NOUN
easat-3365	444	10	through	through	ADP
easat-3365	444	11	the	the	DET
easat-3365	444	12	stimulusorganism	stimulusorganism	NOUN
easat-3365	444	13	-	-	PUNCT
easat-3365	444	14	response	response	NOUN
easat-3365	444	15	theory	theory	NOUN
easat-3365	444	16	.	.	PUNCT
easat-3365	445	1	international	international	ADJ
easat-3365	445	2	journal	journal	PROPN
easat-3365	445	3	of	of	ADP
easat-3365	445	4	retail	retail	PROPN
easat-3365	445	5	&	&	CCONJ
easat-3365	445	6	distribution	distribution	NOUN
easat-3365	445	7	management	management	NOUN
easat-3365	445	8	,	,	PUNCT
easat-3365	445	9	51(1).39	51(1).39	NUM
easat-3365	445	10	-	-	SYM
easat-3365	445	11	58	58	NUM
easat-3365	445	12	.	.	PUNCT
easat-3365	446	1	[	[	X
easat-3365	446	2	45	45	NUM
easat-3365	446	3	]	]	PUNCT
easat-3365	446	4	neslin	neslin	PROPN
easat-3365	446	5	,	,	PUNCT
easat-3365	446	6	s.	s.	PROPN
easat-3365	446	7	a.	a.	PROPN
easat-3365	446	8	(	(	PUNCT
easat-3365	446	9	2022	2022	NUM
easat-3365	446	10	)	)	PUNCT
easat-3365	446	11	.	.	PUNCT
easat-3365	447	1	the	the	DET
easat-3365	447	2	omnichannel	omnichannel	NOUN
easat-3365	447	3	continuum	continuum	VERB
easat-3365	447	4	:	:	PUNCT
easat-3365	447	5	integrating	integrate	VERB
easat-3365	447	6	online	online	ADJ
easat-3365	447	7	and	and	CCONJ
easat-3365	447	8	offline	offline	ADJ
easat-3365	447	9	channels	channel	NOUN
easat-3365	447	10	along	along	ADP
easat-3365	447	11	the	the	DET
easat-3365	447	12	customer	customer	NOUN
easat-3365	447	13	journey	journey	NOUN
easat-3365	447	14	.	.	PUNCT
easat-3365	448	1	journal	journal	PROPN
easat-3365	448	2	of	of	ADP
easat-3365	448	3	retailing	retailing	NOUN
easat-3365	448	4	,	,	PUNCT
easat-3365	448	5	98(1	98(1	NOUN
easat-3365	448	6	)	)	PUNCT
easat-3365	448	7	,	,	PUNCT
easat-3365	448	8	111–132	111–132	NUM
easat-3365	448	9	.	.	PUNCT
easat-3365	449	1	[	[	X
easat-3365	449	2	46	46	NUM
easat-3365	449	3	]	]	X
easat-3365	449	4	onuorah	onuorah	PROPN
easat-3365	449	5	,	,	PUNCT
easat-3365	449	6	a.c	a.c	PROPN
easat-3365	449	7	.	.	PROPN
easat-3365	449	8	,	,	PUNCT
easat-3365	449	9	iyadi	iyadi	PROPN
easat-3365	449	10	,	,	PUNCT
easat-3365	449	11	r.	r.	PROPN
easat-3365	449	12	c.	c.	PROPN
easat-3365	449	13	kifordu	kifordu	PROPN
easat-3365	449	14	,	,	PUNCT
easat-3365	449	15	a.	a.	NOUN
easat-3365	449	16	a.	a.	PROPN
easat-3365	449	17	&	&	CCONJ
easat-3365	449	18	ofili	ofili	PROPN
easat-3365	449	19	,	,	PUNCT
easat-3365	449	20	p.	p.	NOUN
easat-3365	449	21	n.	n.	NOUN
easat-3365	449	22	(	(	PUNCT
easat-3365	449	23	2022	2022	NUM
easat-3365	449	24	)	)	PUNCT
easat-3365	449	25	.	.	PUNCT
easat-3365	450	1	financial	financial	ADJ
easat-3365	450	2	creativity	creativity	NOUN
easat-3365	450	3	and	and	CCONJ
easat-3365	450	4	innovative	innovative	ADJ
easat-3365	450	5	marketing	marketing	NOUN
easat-3365	450	6	on	on	ADP
easat-3365	450	7	business	business	NOUN
easat-3365	450	8	performance	performance	NOUN
easat-3365	450	9	:	:	PUNCT
easat-3365	450	10	a	a	DET
easat-3365	450	11	collaborative	collaborative	ADJ
easat-3365	450	12	study	study	NOUN
easat-3365	450	13	of	of	ADP
easat-3365	450	14	selected	select	VERB
easat-3365	450	15	commercial	commercial	ADJ
easat-3365	450	16	banks	bank	NOUN
easat-3365	450	17	in	in	ADP
easat-3365	450	18	nigeria	nigeria	PROPN
easat-3365	450	19	.	.	PUNCT
easat-3365	451	1	international	international	ADJ
easat-3365	451	2	journal	journal	PROPN
easat-3365	451	3	of	of	ADP
easat-3365	451	4	advance	advance	NOUN
easat-3365	451	5	science	science	NOUN
easat-3365	451	6	and	and	CCONJ
easat-3365	451	7	technology	technology	NOUN
easat-3365	451	8	,	,	PUNCT
easat-3365	451	9	14297	14297	NUM
easat-3365	451	10	-	-	SYM
easat-3365	451	11	14308	14308	NUM
easat-3365	451	12	.	.	PUNCT
easat-3365	452	1	[	[	X
easat-3365	452	2	47	47	NUM
easat-3365	452	3	]	]	X
easat-3365	452	4	stanica	stanica	PROPN
easat-3365	452	5	,	,	PUNCT
easat-3365	452	6	c.	c.	PROPN
easat-3365	452	7	,	,	PUNCT
easat-3365	452	8	&	&	CCONJ
easat-3365	452	9	turkes	turke	NOUN
easat-3365	452	10	.	.	PUNCT
easat-3365	453	1	(	(	PUNCT
easat-3365	453	2	2018	2018	NUM
easat-3365	453	3	)	)	PUNCT
easat-3365	453	4	.	.	PUNCT
easat-3365	454	1	customer	customer	NOUN
easat-3365	454	2	loyalty	loyalty	NOUN
easat-3365	454	3	and	and	CCONJ
easat-3365	454	4	retention	retention	VERB
easat-3365	454	5	new	new	ADJ
easat-3365	454	6	trend	trend	NOUN
easat-3365	454	7	on	on	ADP
easat-3365	454	8	the	the	DET
easat-3365	454	9	traditional	traditional	ADJ
easat-3365	454	10	/	/	SYM
easat-3365	454	11	virtual	virtual	ADJ
easat-3365	454	12	market	market	NOUN
easat-3365	454	13	.	.	PUNCT
easat-3365	455	1	ideas.repec.org	ideas.repec.org	INTJ
easat-3365	455	2	.	.	PUNCT
easat-3365	456	1	retrieved	retrieve	VERB
easat-3365	456	2	11	11	NUM
easat-3365	456	3	march	march	NOUN
easat-3365	456	4	2018	2018	NUM
easat-3365	456	5	.	.	PUNCT
easat-3365	457	1	[	[	X
easat-3365	457	2	48	48	NUM
easat-3365	457	3	]	]	SYM
easat-3365	457	4	webber	webber	PROPN
easat-3365	457	5	,	,	PUNCT
easat-3365	457	6	c.	c.	PROPN
easat-3365	457	7	,	,	PUNCT
easat-3365	457	8	vanin	vanin	NOUN
easat-3365	457	9	,	,	PUNCT
easat-3365	457	10	m.	m.	NOUN
easat-3365	457	11	,	,	PUNCT
easat-3365	457	12	&	&	CCONJ
easat-3365	457	13	severo	severo	PROPN
easat-3365	457	14	,	,	PUNCT
easat-3365	457	15	e.	e.	PROPN
easat-3365	457	16	(	(	PUNCT
easat-3365	457	17	2016	2016	NUM
easat-3365	457	18	)	)	PUNCT
easat-3365	457	19	.	.	PUNCT
easat-3365	458	1	o	o	PROPN
easat-3365	458	2	processo	processo	X
easat-3365	458	3	de	de	X
easat-3365	458	4	inovação	inovação	PROPN
easat-3365	458	5	no	no	DET
easat-3365	458	6	varejo	varejo	NOUN
easat-3365	458	7	.	.	PUNCT
easat-3365	459	1	revista	revista	VERB
easat-3365	459	2	geintec	geintec	ADJ
easat-3365	459	3	gestão	gestão	PROPN
easat-3365	459	4	,	,	PUNCT
easat-3365	459	5	inovação	inovação	PROPN
easat-3365	459	6	e	e	PROPN
easat-3365	459	7	tecnologias	tecnologias	PROPN
easat-3365	459	8	,	,	PUNCT
easat-3365	459	9	6(3	6(3	NUM
easat-3365	459	10	)	)	PUNCT
easat-3365	459	11	,	,	PUNCT
easat-3365	459	12	3377	3377	NUM
easat-3365	459	13	-	-	SYM
easat-3365	459	14	3391	3391	NUM
easat-3365	459	15	.	.	PUNCT
easat-3365	460	1	[	[	X
easat-3365	460	2	49	49	NUM
easat-3365	460	3	]	]	X
easat-3365	460	4	wilson	wilson	PROPN
easat-3365	460	5	,	,	PUNCT
easat-3365	460	6	a.	a.	PROPN
easat-3365	460	7	,	,	PUNCT
easat-3365	460	8	zeithaml	zeithaml	PROPN
easat-3365	460	9	,	,	PUNCT
easat-3365	460	10	v.	v.	NOUN
easat-3365	460	11	,	,	PUNCT
easat-3365	460	12	bitner	bitner	NOUN
easat-3365	460	13	,	,	PUNCT
easat-3365	460	14	m.	m.	NOUN
easat-3365	460	15	,	,	PUNCT
easat-3365	460	16	&	&	CCONJ
easat-3365	460	17	gremler	gremler	NOUN
easat-3365	460	18	,	,	PUNCT
easat-3365	460	19	d.	d.	PROPN
easat-3365	460	20	services	services	PROPN
easat-3365	460	21	marketing	marketing	NOUN
easat-3365	460	22	(	(	PUNCT
easat-3365	460	23	3rd	3rd	ADJ
easat-3365	460	24	ed	ed	NOUN
easat-3365	460	25	.	.	PUNCT
easat-3365	460	26	,	,	PUNCT
easat-3365	460	27	p.	p.	NOUN
easat-3365	460	28	404	404	NUM
easat-3365	460	29	)	)	PUNCT
easat-3365	460	30	.	.	PUNCT
easat-3365	461	1	maidenhead	maidenhead	PROPN
easat-3365	461	2	:	:	PUNCT
easat-3365	461	3	mcgraw	mcgraw	PROPN
easat-3365	461	4	-	-	PUNCT
easat-3365	461	5	hill	hill	NOUN
easat-3365	461	6	education	education	NOUN
easat-3365	461	7	.	.	PUNCT
easat-3365	462	1	[	[	X
easat-3365	462	2	50	50	NUM
easat-3365	462	3	]	]	SYM
easat-3365	462	4	ziliani	ziliani	PROPN
easat-3365	462	5	,	,	PUNCT
easat-3365	462	6	c.	c.	PROPN
easat-3365	462	7	,	,	PUNCT
easat-3365	462	8	&	&	CCONJ
easat-3365	462	9	ieva	ieva	PROPN
easat-3365	462	10	,	,	PUNCT
easat-3365	462	11	m.	m.	NOUN
easat-3365	462	12	(	(	PUNCT
easat-3365	462	13	2019	2019	NUM
easat-3365	462	14	)	)	PUNCT
easat-3365	462	15	.	.	PUNCT
easat-3365	463	1	loyalty	loyalty	NOUN
easat-3365	463	2	management	management	NOUN
easat-3365	463	3	:	:	PUNCT
easat-3365	463	4	from	from	ADP
easat-3365	463	5	loyalty	loyalty	NOUN
easat-3365	463	6	programs	program	NOUN
easat-3365	463	7	to	to	ADP
easat-3365	463	8	omnichannel	omnichannel	VERB
easat-3365	463	9	customer	customer	NOUN
easat-3365	463	10	experiences	experience	NOUN
easat-3365	463	11	(	(	PUNCT
easat-3365	463	12	1st	1st	ADJ
easat-3365	463	13	edition	edition	NOUN
easat-3365	463	14	)	)	PUNCT
easat-3365	463	15	.	.	PUNCT
easat-3365	464	1	routledge	routledge	PROPN