id	sid	tid	token	lemma	pos
easat-3377	1	1	edelweiss	edelweiss	PROPN
easat-3377	1	2	applied	apply	VERB
easat-3377	1	3	science	science	NOUN
easat-3377	1	4	and	and	CCONJ
easat-3377	1	5	technology	technology	NOUN
easat-3377	1	6	issn	issn	PROPN
easat-3377	1	7	:	:	PUNCT
easat-3377	1	8	2576	2576	NUM
easat-3377	1	9	-	-	SYM
easat-3377	1	10	8484	8484	NUM
easat-3377	1	11	vol	vol	NOUN
easat-3377	1	12	.	.	PROPN
easat-3377	1	13	8	8	NUM
easat-3377	1	14	,	,	PUNCT
easat-3377	1	15	no	no	INTJ
easat-3377	1	16	.	.	NOUN
easat-3377	1	17	6	6	NUM
easat-3377	1	18	,	,	PUNCT
easat-3377	1	19	6325	6325	NUM
easat-3377	1	20	-	-	SYM
easat-3377	1	21	6334	6334	NUM
easat-3377	1	22	2024	2024	NUM
easat-3377	1	23	publisher	publisher	NOUN
easat-3377	1	24	:	:	PUNCT
easat-3377	1	25	learning	learn	VERB
easat-3377	1	26	gate	gate	NOUN
easat-3377	1	27	doi	doi	PROPN
easat-3377	1	28	:	:	PUNCT
easat-3377	1	29	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	1	30	©	©	ADP
easat-3377	1	31	2024	2024	NUM
easat-3377	1	32	by	by	ADP
easat-3377	1	33	the	the	DET
easat-3377	1	34	author	author	NOUN
easat-3377	1	35	;	;	PUNCT
easat-3377	1	36	licensee	licensee	PROPN
easat-3377	1	37	learning	learning	NOUN
easat-3377	1	38	gate	gate	NOUN
easat-3377	1	39	©	©	PROPN
easat-3377	1	40	2024	2024	NUM
easat-3377	1	41	by	by	ADP
easat-3377	1	42	the	the	DET
easat-3377	1	43	author	author	NOUN
easat-3377	1	44	;	;	PUNCT
easat-3377	1	45	licensee	licensee	PROPN
easat-3377	1	46	learning	learn	VERB
easat-3377	1	47	gate	gate	NOUN
easat-3377	1	48	*	*	PUNCT
easat-3377	1	49	correspondence	correspondence	NOUN
easat-3377	1	50	:	:	PUNCT
easat-3377	1	51	mohamad.balouza@ul.edu.lb	mohamad.balouza@ul.edu.lb	ADJ
easat-3377	1	52	integrating	integrate	VERB
easat-3377	1	53	digital	digital	ADJ
easat-3377	1	54	marketing	marketing	NOUN
easat-3377	1	55	for	for	ADP
easat-3377	1	56	enhanced	enhanced	ADJ
easat-3377	1	57	banking	banking	NOUN
easat-3377	1	58	performance	performance	NOUN
easat-3377	1	59	balouza	balouza	NOUN
easat-3377	1	60	mohamad1	mohamad1	PROPN
easat-3377	1	61	*	*	PROPN
easat-3377	1	62	1faculty	1faculty	NUM
easat-3377	1	63	of	of	ADP
easat-3377	1	64	economics	economic	NOUN
easat-3377	1	65	and	and	CCONJ
easat-3377	1	66	business	business	NOUN
easat-3377	1	67	administration	administration	NOUN
easat-3377	1	68	,	,	PUNCT
easat-3377	1	69	lebanese	lebanese	ADJ
easat-3377	1	70	university	university	NOUN
easat-3377	1	71	;	;	PUNCT
easat-3377	1	72	mbalouza@hotmail.fr	mbalouza@hotmail.fr	PROPN
easat-3377	1	73	(	(	PUNCT
easat-3377	1	74	b.m	b.m	PROPN
easat-3377	1	75	.	.	PROPN
easat-3377	1	76	)	)	PUNCT
easat-3377	2	1	abstract	abstract	NOUN
easat-3377	2	2	:	:	PUNCT
easat-3377	2	3	this	this	DET
easat-3377	2	4	study	study	NOUN
easat-3377	2	5	aims	aim	VERB
easat-3377	2	6	to	to	PART
easat-3377	2	7	explore	explore	VERB
easat-3377	2	8	the	the	DET
easat-3377	2	9	correlation	correlation	NOUN
easat-3377	2	10	between	between	ADP
easat-3377	2	11	digital	digital	ADJ
easat-3377	2	12	marketing	marketing	NOUN
easat-3377	2	13	and	and	CCONJ
easat-3377	2	14	banking	banking	NOUN
easat-3377	2	15	performance	performance	NOUN
easat-3377	2	16	in	in	ADP
easat-3377	2	17	terms	term	NOUN
easat-3377	2	18	of	of	ADP
easat-3377	2	19	customer	customer	NOUN
easat-3377	2	20	relationships	relationship	NOUN
easat-3377	2	21	,	,	PUNCT
easat-3377	2	22	innovation	innovation	NOUN
easat-3377	2	23	,	,	PUNCT
easat-3377	2	24	retention	retention	NOUN
easat-3377	2	25	,	,	PUNCT
easat-3377	2	26	and	and	CCONJ
easat-3377	2	27	financial	financial	ADJ
easat-3377	2	28	perspectives	perspective	NOUN
easat-3377	2	29	.	.	PUNCT
easat-3377	3	1	it	it	PRON
easat-3377	3	2	assesses	assess	VERB
easat-3377	3	3	how	how	SCONJ
easat-3377	3	4	the	the	DET
easat-3377	3	5	use	use	NOUN
easat-3377	3	6	of	of	ADP
easat-3377	3	7	the	the	DET
easat-3377	3	8	digital	digital	ADJ
easat-3377	3	9	elements	element	NOUN
easat-3377	3	10	should	should	AUX
easat-3377	3	11	go	go	VERB
easat-3377	3	12	beyond	beyond	ADV
easat-3377	3	13	has	have	VERB
easat-3377	3	14	more	more	ADJ
easat-3377	3	15	than	than	ADP
easat-3377	3	16	the	the	DET
easat-3377	3	17	traditional	traditional	ADJ
easat-3377	3	18	marketing	marketing	NOUN
easat-3377	3	19	techniques	technique	NOUN
easat-3377	3	20	to	to	PART
easat-3377	3	21	change	change	VERB
easat-3377	3	22	to	to	PART
easat-3377	3	23	suit	suit	VERB
easat-3377	3	24	the	the	DET
easat-3377	3	25	customer	customer	NOUN
easat-3377	3	26	expectation	expectation	NOUN
easat-3377	3	27	and	and	CCONJ
easat-3377	3	28	embracing	embrace	VERB
easat-3377	3	29	of	of	ADP
easat-3377	3	30	technologies	technology	NOUN
easat-3377	3	31	.	.	PUNCT
easat-3377	4	1	the	the	DET
easat-3377	4	2	first	first	ADJ
easat-3377	4	3	research	research	NOUN
easat-3377	4	4	question	question	NOUN
easat-3377	4	5	raises	raise	VERB
easat-3377	4	6	a	a	DET
easat-3377	4	7	question	question	NOUN
easat-3377	4	8	with	with	ADP
easat-3377	4	9	regard	regard	NOUN
easat-3377	4	10	to	to	ADP
easat-3377	4	11	how	how	SCONJ
easat-3377	4	12	digital	digital	ADJ
easat-3377	4	13	marketing	marketing	NOUN
easat-3377	4	14	affects	affect	VERB
easat-3377	4	15	/	/	SYM
easat-3377	4	16	benefits	benefit	NOUN
easat-3377	4	17	the	the	DET
easat-3377	4	18	bank	bank	NOUN
easat-3377	4	19	and	and	CCONJ
easat-3377	4	20	how	how	SCONJ
easat-3377	4	21	it	it	PRON
easat-3377	4	22	complements	complement	VERB
easat-3377	4	23	conventional	conventional	ADJ
easat-3377	4	24	marketing	marketing	NOUN
easat-3377	4	25	.	.	PUNCT
easat-3377	5	1	in	in	ADP
easat-3377	5	2	light	light	NOUN
easat-3377	5	3	of	of	ADP
easat-3377	5	4	that	that	PRON
easat-3377	5	5	,	,	PUNCT
easat-3377	5	6	the	the	DET
easat-3377	5	7	study	study	NOUN
easat-3377	5	8	seeks	seek	VERB
easat-3377	5	9	to	to	PART
easat-3377	5	10	holistically	holistically	ADV
easat-3377	5	11	measure	measure	VERB
easat-3377	5	12	the	the	DET
easat-3377	5	13	effects	effect	NOUN
easat-3377	5	14	of	of	ADP
easat-3377	5	15	digital	digital	ADJ
easat-3377	5	16	marketing	marketing	NOUN
easat-3377	5	17	on	on	ADP
easat-3377	5	18	banking	banking	NOUN
easat-3377	5	19	performance	performance	NOUN
easat-3377	5	20	,	,	PUNCT
easat-3377	5	21	analyze	analyze	VERB
easat-3377	5	22	interactions	interaction	NOUN
easat-3377	5	23	of	of	ADP
easat-3377	5	24	digital	digital	ADJ
easat-3377	5	25	and	and	CCONJ
easat-3377	5	26	conventional	conventional	ADJ
easat-3377	5	27	promotional	promotional	ADJ
easat-3377	5	28	strategies	strategy	NOUN
easat-3377	5	29	,	,	PUNCT
easat-3377	5	30	compare	compare	VERB
easat-3377	5	31	customer	customer	NOUN
easat-3377	5	32	acquisition	acquisition	NOUN
easat-3377	5	33	/	/	SYM
easat-3377	5	34	retention	retention	NOUN
easat-3377	5	35	output	output	NOUN
easat-3377	5	36	,	,	PUNCT
easat-3377	5	37	and	and	CCONJ
easat-3377	5	38	review	review	VERB
easat-3377	5	39	financial	financial	ADJ
easat-3377	5	40	consequences	consequence	NOUN
easat-3377	5	41	of	of	ADP
easat-3377	5	42	embracing	embrace	VERB
easat-3377	5	43	digital	digital	ADJ
easat-3377	5	44	procedures	procedure	NOUN
easat-3377	5	45	.	.	PUNCT
easat-3377	6	1	hypotheses	hypothesis	NOUN
easat-3377	6	2	are	be	AUX
easat-3377	6	3	developed	develop	VERB
easat-3377	6	4	around	around	ADP
easat-3377	6	5	four	four	NUM
easat-3377	6	6	key	key	ADJ
easat-3377	6	7	areas	area	NOUN
easat-3377	6	8	:	:	PUNCT
easat-3377	6	9	the	the	DET
easat-3377	6	10	research	research	NOUN
easat-3377	6	11	measures	measure	VERB
easat-3377	6	12	customer	customer	NOUN
easat-3377	6	13	relationships	relationship	NOUN
easat-3377	6	14	,	,	PUNCT
easat-3377	6	15	service	service	NOUN
easat-3377	6	16	innovation	innovation	NOUN
easat-3377	6	17	,	,	PUNCT
easat-3377	6	18	customer	customer	NOUN
easat-3377	6	19	acquisition	acquisition	NOUN
easat-3377	6	20	and	and	CCONJ
easat-3377	6	21	retention	retention	NOUN
easat-3377	6	22	,	,	PUNCT
easat-3377	6	23	and	and	CCONJ
easat-3377	6	24	financial	financial	ADJ
easat-3377	6	25	performance	performance	NOUN
easat-3377	6	26	.	.	PUNCT
easat-3377	7	1	a	a	DET
easat-3377	7	2	sequential	sequential	ADJ
easat-3377	7	3	design	design	NOUN
easat-3377	7	4	is	be	AUX
easat-3377	7	5	employed	employ	VERB
easat-3377	7	6	,	,	PUNCT
easat-3377	7	7	prejudice	prejudice	NOUN
easat-3377	7	8	to	to	ADP
easat-3377	7	9	the	the	DET
easat-3377	7	10	fact	fact	NOUN
easat-3377	7	11	that	that	SCONJ
easat-3377	7	12	a	a	DET
easat-3377	7	13	combination	combination	NOUN
easat-3377	7	14	of	of	ADP
easat-3377	7	15	both	both	CCONJ
easat-3377	7	16	quantitative	quantitative	ADJ
easat-3377	7	17	data	datum	NOUN
easat-3377	7	18	along	along	ADP
easat-3377	7	19	with	with	ADP
easat-3377	7	20	the	the	DET
easat-3377	7	21	qualitative	qualitative	ADJ
easat-3377	7	22	analysis	analysis	NOUN
easat-3377	7	23	is	be	AUX
easat-3377	7	24	utilized	utilize	VERB
easat-3377	7	25	in	in	ADP
easat-3377	7	26	an	an	DET
easat-3377	7	27	effort	effort	NOUN
easat-3377	7	28	to	to	PART
easat-3377	7	29	offer	offer	VERB
easat-3377	7	30	a	a	DET
easat-3377	7	31	comprehensive	comprehensive	ADJ
easat-3377	7	32	perspective	perspective	NOUN
easat-3377	7	33	of	of	ADP
easat-3377	7	34	the	the	DET
easat-3377	7	35	research	research	NOUN
easat-3377	7	36	question	question	NOUN
easat-3377	7	37	.	.	PUNCT
easat-3377	8	1	this	this	DET
easat-3377	8	2	research	research	NOUN
easat-3377	8	3	work	work	NOUN
easat-3377	8	4	examines	examine	VERB
easat-3377	8	5	these	these	DET
easat-3377	8	6	impacts	impact	NOUN
easat-3377	8	7	analyzing	analyze	VERB
easat-3377	8	8	the	the	DET
easat-3377	8	9	case	case	NOUN
easat-3377	8	10	of	of	ADP
easat-3377	8	11	bank	bank	PROPN
easat-3377	8	12	audi	audi	PROPN
easat-3377	8	13	–	–	PUNCT
easat-3377	8	14	more	more	ADV
easat-3377	8	15	specifically	specifically	ADV
easat-3377	8	16	the	the	DET
easat-3377	8	17	neobank	neobank	PROPN
easat-3377	8	18	project	project	NOUN
easat-3377	8	19	.	.	PUNCT
easat-3377	9	1	the	the	DET
easat-3377	9	2	study	study	NOUN
easat-3377	9	3	establishes	establish	VERB
easat-3377	9	4	a	a	DET
easat-3377	9	5	close	close	ADJ
easat-3377	9	6	relationship	relationship	NOUN
easat-3377	9	7	between	between	ADP
easat-3377	9	8	digital	digital	ADJ
easat-3377	9	9	marketing	marketing	NOUN
easat-3377	9	10	and	and	CCONJ
easat-3377	9	11	better	well	ADJ
easat-3377	9	12	relationship	relationship	NOUN
easat-3377	9	13	with	with	ADP
easat-3377	9	14	customers	customer	NOUN
easat-3377	9	15	as	as	ADP
easat-3377	9	16	evident	evident	ADJ
easat-3377	9	17	in	in	ADP
easat-3377	9	18	the	the	DET
easat-3377	9	19	higher	high	ADJ
easat-3377	9	20	levels	level	NOUN
easat-3377	9	21	of	of	ADP
easat-3377	9	22	engagement	engagement	NOUN
easat-3377	9	23	.	.	PUNCT
easat-3377	10	1	marketing	marketing	NOUN
easat-3377	10	2	communication	communication	NOUN
easat-3377	10	3	comes	come	VERB
easat-3377	10	4	out	out	ADP
easat-3377	10	5	as	as	ADP
easat-3377	10	6	the	the	DET
easat-3377	10	7	most	most	ADV
easat-3377	10	8	innovative	innovative	ADJ
easat-3377	10	9	influencer	influencer	NOUN
easat-3377	10	10	dictating	dictate	VERB
easat-3377	10	11	how	how	SCONJ
easat-3377	10	12	new	new	ADJ
easat-3377	10	13	products	product	NOUN
easat-3377	10	14	and	and	CCONJ
easat-3377	10	15	services	service	NOUN
easat-3377	10	16	are	be	AUX
easat-3377	10	17	developed	develop	VERB
easat-3377	10	18	.	.	PUNCT
easat-3377	11	1	furthermore	furthermore	ADV
easat-3377	11	2	,	,	PUNCT
easat-3377	11	3	marketing	marketing	NOUN
easat-3377	11	4	communications	communication	NOUN
easat-3377	11	5	demonstrate	demonstrate	VERB
easat-3377	11	6	their	their	PRON
easat-3377	11	7	effectiveness	effectiveness	NOUN
easat-3377	11	8	in	in	ADP
easat-3377	11	9	acquiring	acquire	VERB
easat-3377	11	10	and	and	CCONJ
easat-3377	11	11	maintaining	maintain	VERB
easat-3377	11	12	customers	customer	NOUN
easat-3377	11	13	and	and	CCONJ
easat-3377	11	14	substantially	substantially	ADV
easat-3377	11	15	increasing	increase	VERB
easat-3377	11	16	the	the	DET
easat-3377	11	17	revenues	revenue	NOUN
easat-3377	11	18	.	.	PUNCT
easat-3377	12	1	interviews	interview	NOUN
easat-3377	12	2	with	with	ADP
easat-3377	12	3	the	the	DET
easat-3377	12	4	bank	bank	PROPN
easat-3377	12	5	audi	audi	PROPN
easat-3377	12	6	’s	’s	PART
easat-3377	12	7	executives	executive	NOUN
easat-3377	12	8	reveal	reveal	VERB
easat-3377	12	9	importance	importance	NOUN
easat-3377	12	10	of	of	ADP
easat-3377	12	11	digital	digital	ADJ
easat-3377	12	12	marketing	marketing	NOUN
easat-3377	12	13	as	as	ADP
easat-3377	12	14	the	the	DET
easat-3377	12	15	way	way	NOUN
easat-3377	12	16	to	to	PART
easat-3377	12	17	address	address	VERB
easat-3377	12	18	clients	client	NOUN
easat-3377	12	19	’	’	PART
easat-3377	12	20	expectations	expectation	NOUN
easat-3377	12	21	and	and	CCONJ
easat-3377	12	22	improve	improve	VERB
easat-3377	12	23	organizational	organizational	ADJ
easat-3377	12	24	performance	performance	NOUN
easat-3377	12	25	.	.	PUNCT
easat-3377	13	1	the	the	DET
easat-3377	13	2	study	study	NOUN
easat-3377	13	3	further	far	ADV
easat-3377	13	4	finds	find	VERB
easat-3377	13	5	that	that	SCONJ
easat-3377	13	6	for	for	SCONJ
easat-3377	13	7	the	the	DET
easat-3377	13	8	banking	banking	NOUN
easat-3377	13	9	sector	sector	NOUN
easat-3377	13	10	to	to	PART
easat-3377	13	11	achieve	achieve	VERB
easat-3377	13	12	the	the	DET
easat-3377	13	13	benefits	benefit	NOUN
easat-3377	13	14	of	of	ADP
easat-3377	13	15	digitization	digitization	NOUN
easat-3377	13	16	,	,	PUNCT
easat-3377	13	17	more	more	ADJ
easat-3377	13	18	investment	investment	NOUN
easat-3377	13	19	is	be	AUX
easat-3377	13	20	required	require	VERB
easat-3377	13	21	in	in	ADP
easat-3377	13	22	digital	digital	ADJ
easat-3377	13	23	marketing	marketing	NOUN
easat-3377	13	24	technologies	technology	NOUN
easat-3377	13	25	.	.	PUNCT
easat-3377	14	1	this	this	PRON
easat-3377	14	2	supports	support	VERB
easat-3377	14	3	the	the	DET
easat-3377	14	4	need	need	NOUN
easat-3377	14	5	to	to	PART
easat-3377	14	6	carry	carry	VERB
easat-3377	14	7	out	out	ADP
easat-3377	14	8	training	training	NOUN
easat-3377	14	9	and	and	CCONJ
easat-3377	14	10	education	education	NOUN
easat-3377	14	11	on	on	ADP
easat-3377	14	12	new	new	ADJ
easat-3377	14	13	trends	trend	NOUN
easat-3377	14	14	in	in	ADP
easat-3377	14	15	digital	digital	ADJ
easat-3377	14	16	marketing	marketing	NOUN
easat-3377	14	17	and	and	CCONJ
easat-3377	14	18	the	the	DET
easat-3377	14	19	need	need	NOUN
easat-3377	14	20	to	to	PART
easat-3377	14	21	incorporate	incorporate	VERB
easat-3377	14	22	improvement	improvement	NOUN
easat-3377	14	23	in	in	ADP
easat-3377	14	24	data	datum	NOUN
easat-3377	14	25	analytics	analytic	NOUN
easat-3377	14	26	in	in	ADP
easat-3377	14	27	order	order	NOUN
easat-3377	14	28	to	to	PART
easat-3377	14	29	translate	translate	VERB
easat-3377	14	30	customer	customer	NOUN
easat-3377	14	31	behaviors	behavior	NOUN
easat-3377	14	32	data	datum	NOUN
easat-3377	14	33	into	into	ADP
easat-3377	14	34	practical	practical	ADJ
easat-3377	14	35	business	business	NOUN
easat-3377	14	36	strategies	strategy	NOUN
easat-3377	14	37	.	.	PUNCT
easat-3377	15	1	this	this	PRON
easat-3377	15	2	raises	raise	VERB
easat-3377	15	3	a	a	DET
easat-3377	15	4	question	question	NOUN
easat-3377	15	5	of	of	ADP
easat-3377	15	6	how	how	SCONJ
easat-3377	15	7	banks	bank	NOUN
easat-3377	15	8	have	have	AUX
easat-3377	15	9	to	to	PART
easat-3377	15	10	enhance	enhance	VERB
easat-3377	15	11	the	the	DET
easat-3377	15	12	security	security	NOUN
easat-3377	15	13	of	of	ADP
easat-3377	15	14	their	their	PRON
easat-3377	15	15	data	datum	NOUN
easat-3377	15	16	or	or	CCONJ
easat-3377	15	17	how	how	SCONJ
easat-3377	15	18	they	they	PRON
easat-3377	15	19	can	can	AUX
easat-3377	15	20	improve	improve	VERB
easat-3377	15	21	customer	customer	NOUN
easat-3377	15	22	confidence	confidence	NOUN
easat-3377	15	23	as	as	ADP
easat-3377	15	24	banking	banking	NOUN
easat-3377	15	25	moves	move	NOUN
easat-3377	15	26	online	online	ADV
easat-3377	15	27	.	.	PUNCT
easat-3377	16	1	keywords	keyword	NOUN
easat-3377	16	2	:	:	PUNCT
easat-3377	16	3	banking	banking	NOUN
easat-3377	16	4	performance	performance	NOUN
easat-3377	16	5	,	,	PUNCT
easat-3377	16	6	banking	banking	NOUN
easat-3377	16	7	service	service	NOUN
easat-3377	16	8	innovation	innovation	NOUN
easat-3377	16	9	,	,	PUNCT
easat-3377	16	10	customer	customer	NOUN
easat-3377	16	11	relationship	relationship	NOUN
easat-3377	16	12	,	,	PUNCT
easat-3377	16	13	customer	customer	NOUN
easat-3377	16	14	satisfaction	satisfaction	NOUN
easat-3377	16	15	,	,	PUNCT
easat-3377	16	16	digital	digital	ADJ
easat-3377	16	17	marketing	marketing	NOUN
easat-3377	16	18	,	,	PUNCT
easat-3377	16	19	financial	financial	ADJ
easat-3377	16	20	performance	performance	NOUN
easat-3377	16	21	.	.	PUNCT
easat-3377	17	1	1	1	X
easat-3377	17	2	.	.	X
easat-3377	17	3	introduction	introduction	NOUN
easat-3377	17	4	marketing	marketing	NOUN
easat-3377	17	5	is	be	AUX
easat-3377	17	6	no	no	ADV
easat-3377	17	7	longer	long	ADV
easat-3377	17	8	a	a	DET
easat-3377	17	9	practice	practice	NOUN
easat-3377	17	10	that	that	PRON
easat-3377	17	11	was	be	AUX
easat-3377	17	12	limited	limit	VERB
easat-3377	17	13	to	to	ADP
easat-3377	17	14	consumer	consumer	NOUN
easat-3377	17	15	targeting	targeting	NOUN
easat-3377	17	16	,	,	PUNCT
easat-3377	17	17	but	but	CCONJ
easat-3377	17	18	has	have	AUX
easat-3377	17	19	been	be	AUX
easat-3377	17	20	transformed	transform	VERB
easat-3377	17	21	to	to	ADP
easat-3377	17	22	one	one	NUM
easat-3377	17	23	core	core	ADJ
easat-3377	17	24	organizational	organizational	ADJ
easat-3377	17	25	interface	interface	NOUN
easat-3377	17	26	,	,	PUNCT
easat-3377	17	27	inter	inter	ADJ
easat-3377	17	28	-	-	ADJ
easat-3377	17	29	organizational	organizational	ADJ
easat-3377	17	30	marketing	marketing	NOUN
easat-3377	17	31	,	,	PUNCT
easat-3377	17	32	in	in	ADP
easat-3377	17	33	a	a	DET
easat-3377	17	34	myriad	myriad	NOUN
easat-3377	17	35	of	of	ADP
easat-3377	17	36	industries	industry	NOUN
easat-3377	17	37	.	.	PUNCT
easat-3377	18	1	this	this	DET
easat-3377	18	2	evolution	evolution	NOUN
easat-3377	18	3	,	,	PUNCT
easat-3377	18	4	often	often	ADV
easat-3377	18	5	brought	bring	VERB
easat-3377	18	6	by	by	ADP
easat-3377	18	7	digital	digital	ADJ
easat-3377	18	8	technology	technology	NOUN
easat-3377	18	9	and	and	CCONJ
easat-3377	18	10	the	the	DET
easat-3377	18	11	existence	existence	NOUN
easat-3377	18	12	of	of	ADP
easat-3377	18	13	the	the	DET
easat-3377	18	14	internet	internet	NOUN
easat-3377	18	15	,	,	PUNCT
easat-3377	18	16	has	have	AUX
easat-3377	18	17	also	also	ADV
easat-3377	18	18	given	give	VERB
easat-3377	18	19	birth	birth	NOUN
easat-3377	18	20	to	to	ADP
easat-3377	18	21	a	a	DET
easat-3377	18	22	“	"	PUNCT
easat-3377	18	23	digital	digital	ADJ
easat-3377	18	24	economy	economy	NOUN
easat-3377	18	25	”	"	PUNCT
easat-3377	18	26	that	that	PRON
easat-3377	18	27	changes	change	VERB
easat-3377	18	28	how	how	SCONJ
easat-3377	18	29	companies	company	NOUN
easat-3377	18	30	can	can	AUX
easat-3377	18	31	interact	interact	VERB
easat-3377	18	32	with	with	ADP
easat-3377	18	33	the	the	DET
easat-3377	18	34	audience	audience	NOUN
easat-3377	18	35	,	,	PUNCT
easat-3377	18	36	generate	generate	VERB
easat-3377	18	37	value	value	NOUN
easat-3377	18	38	,	,	PUNCT
easat-3377	18	39	or	or	CCONJ
easat-3377	18	40	even	even	ADV
easat-3377	18	41	boost	boost	VERB
easat-3377	18	42	their	their	PRON
easat-3377	18	43	brand	brand	NOUN
easat-3377	18	44	associates	associate	NOUN
easat-3377	18	45	.	.	PUNCT
easat-3377	19	1	as	as	SCONJ
easat-3377	19	2	the	the	DET
easat-3377	19	3	digital	digital	ADJ
easat-3377	19	4	marketing	marketing	NOUN
easat-3377	19	5	tools	tool	NOUN
easat-3377	19	6	get	get	VERB
easat-3377	19	7	faster	fast	ADJ
easat-3377	19	8	,	,	PUNCT
easat-3377	19	9	cheaper	cheap	ADJ
easat-3377	19	10	and	and	CCONJ
easat-3377	19	11	better	well	ADV
easat-3377	19	12	aimed	aim	VERB
easat-3377	19	13	,	,	PUNCT
easat-3377	19	14	more	more	ADJ
easat-3377	19	15	and	and	CCONJ
easat-3377	19	16	more	more	ADJ
easat-3377	19	17	companies	company	NOUN
easat-3377	19	18	complement	complement	VERB
easat-3377	19	19	their	their	PRON
easat-3377	19	20	web	web	NOUN
easat-3377	19	21	marketing	marketing	NOUN
easat-3377	19	22	with	with	ADP
easat-3377	19	23	their	their	PRON
easat-3377	19	24	offline	offline	ADJ
easat-3377	19	25	marketing	marketing	NOUN
easat-3377	19	26	tools	tool	NOUN
easat-3377	19	27	to	to	PART
easat-3377	19	28	reach	reach	VERB
easat-3377	19	29	the	the	DET
easat-3377	19	30	consumers	consumer	NOUN
easat-3377	19	31	more	more	ADV
easat-3377	19	32	effectively	effectively	ADV
easat-3377	19	33	and	and	CCONJ
easat-3377	19	34	create	create	VERB
easat-3377	19	35	better	well	ADJ
easat-3377	19	36	and	and	CCONJ
easat-3377	19	37	more	more	ADV
easat-3377	19	38	positive	positive	ADJ
easat-3377	19	39	perception	perception	NOUN
easat-3377	19	40	of	of	ADP
easat-3377	19	41	the	the	DET
easat-3377	19	42	brand	brand	NOUN
easat-3377	19	43	,	,	PUNCT
easat-3377	19	44	expand	expand	VERB
easat-3377	19	45	the	the	DET
easat-3377	19	46	number	number	NOUN
easat-3377	19	47	of	of	ADP
easat-3377	19	48	contacts	contact	NOUN
easat-3377	19	49	and	and	CCONJ
easat-3377	19	50	boost	boost	VERB
easat-3377	19	51	up	up	ADP
easat-3377	19	52	their	their	PRON
easat-3377	19	53	sales	sale	NOUN
easat-3377	19	54	figures	figure	NOUN
easat-3377	19	55	.	.	PUNCT
easat-3377	20	1	present	present	ADJ
easat-3377	20	2	,	,	PUNCT
easat-3377	20	3	e	e	PROPN
easat-3377	20	4	-marketing	-marketing	NOUN
easat-3377	20	5	has	have	AUX
easat-3377	20	6	become	become	VERB
easat-3377	20	7	an	an	DET
easat-3377	20	8	essential	essential	ADJ
easat-3377	20	9	tool	tool	NOUN
easat-3377	20	10	in	in	ADP
easat-3377	20	11	an	an	DET
easat-3377	20	12	interconnected	interconnected	ADJ
easat-3377	20	13	world	world	NOUN
easat-3377	20	14	where	where	SCONJ
easat-3377	20	15	electronic	electronic	ADJ
easat-3377	20	16	media	medium	NOUN
easat-3377	20	17	is	be	AUX
easat-3377	20	18	used	use	VERB
easat-3377	20	19	to	to	PART
easat-3377	20	20	provide	provide	VERB
easat-3377	20	21	easy	easy	ADJ
easat-3377	20	22	and	and	CCONJ
easat-3377	20	23	effective	effective	ADJ
easat-3377	20	24	access	access	NOUN
easat-3377	20	25	to	to	ADP
easat-3377	20	26	products	product	NOUN
easat-3377	20	27	and	and	CCONJ
easat-3377	20	28	services	service	NOUN
easat-3377	20	29	through	through	ADP
easat-3377	20	30	sectors	sector	NOUN
easat-3377	20	31	like	like	ADP
easat-3377	20	32	the	the	DET
easat-3377	20	33	banking	banking	NOUN
easat-3377	20	34	industries	industry	NOUN
easat-3377	20	35	.	.	PUNCT
easat-3377	21	1	digital	digital	ADJ
easat-3377	21	2	marketing	marketing	NOUN
easat-3377	21	3	is	be	AUX
easat-3377	21	4	an	an	DET
easat-3377	21	5	advantage	advantage	NOUN
easat-3377	21	6	to	to	ADP
easat-3377	21	7	conventional	conventional	ADJ
easat-3377	21	8	ways	way	NOUN
easat-3377	21	9	of	of	ADP
easat-3377	21	10	marketing	marketing	NOUN
easat-3377	21	11	because	because	SCONJ
easat-3377	21	12	it	it	PRON
easat-3377	21	13	6326	6326	NUM
easat-3377	21	14	edelweiss	edelweiss	PROPN
easat-3377	21	15	applied	apply	VERB
easat-3377	21	16	science	science	NOUN
easat-3377	21	17	and	and	CCONJ
easat-3377	21	18	technology	technology	NOUN
easat-3377	21	19	issn	issn	PROPN
easat-3377	21	20	:	:	PUNCT
easat-3377	21	21	2576	2576	NUM
easat-3377	21	22	-	-	SYM
easat-3377	21	23	8484	8484	NUM
easat-3377	21	24	vol	vol	NOUN
easat-3377	21	25	.	.	PROPN
easat-3377	21	26	8	8	NUM
easat-3377	21	27	,	,	PUNCT
easat-3377	21	28	no	no	INTJ
easat-3377	21	29	.	.	NOUN
easat-3377	22	1	6	6	NUM
easat-3377	22	2	:	:	PUNCT
easat-3377	22	3	6325	6325	NUM
easat-3377	22	4	-	-	SYM
easat-3377	22	5	6334	6334	NUM
easat-3377	22	6	,	,	PUNCT
easat-3377	22	7	2024	2024	NUM
easat-3377	22	8	doi	doi	NOUN
easat-3377	22	9	:	:	PUNCT
easat-3377	22	10	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	22	11	©	©	ADP
easat-3377	22	12	2024	2024	NUM
easat-3377	22	13	by	by	ADP
easat-3377	22	14	the	the	DET
easat-3377	22	15	author	author	NOUN
easat-3377	22	16	;	;	PUNCT
easat-3377	22	17	licensee	licensee	PROPN
easat-3377	22	18	learning	learning	NOUN
easat-3377	22	19	gate	gate	PROPN
easat-3377	22	20	allows	allow	VERB
easat-3377	22	21	banks	bank	NOUN
easat-3377	22	22	to	to	PART
easat-3377	22	23	cover	cover	VERB
easat-3377	22	24	large	large	ADJ
easat-3377	22	25	markets	market	NOUN
easat-3377	22	26	without	without	ADP
easat-3377	22	27	a	a	DET
easat-3377	22	28	large	large	ADJ
easat-3377	22	29	amount	amount	NOUN
easat-3377	22	30	of	of	ADP
easat-3377	22	31	work	work	NOUN
easat-3377	22	32	,	,	PUNCT
easat-3377	22	33	and	and	CCONJ
easat-3377	22	34	can	can	AUX
easat-3377	22	35	create	create	VERB
easat-3377	22	36	individualized	individualized	ADJ
easat-3377	22	37	services	service	NOUN
easat-3377	22	38	to	to	ADP
easat-3377	22	39	many	many	ADJ
easat-3377	22	40	.	.	PUNCT
easat-3377	23	1	however	however	ADV
easat-3377	23	2	,	,	PUNCT
easat-3377	23	3	the	the	DET
easat-3377	23	4	switch	switch	NOUN
easat-3377	23	5	to	to	ADP
easat-3377	23	6	e	e	NOUN
easat-3377	23	7	-	-	NOUN
easat-3377	23	8	marketing	marketing	NOUN
easat-3377	23	9	brings	bring	VERB
easat-3377	23	10	along	along	ADP
easat-3377	23	11	the	the	DET
easat-3377	23	12	following	following	NOUN
easat-3377	23	13	.	.	PUNCT
easat-3377	24	1	customers	customer	NOUN
easat-3377	24	2	often	often	ADV
easat-3377	24	3	have	have	VERB
easat-3377	24	4	security	security	NOUN
easat-3377	24	5	issues	issue	NOUN
easat-3377	24	6	,	,	PUNCT
easat-3377	24	7	fake	fake	ADJ
easat-3377	24	8	profiles	profile	NOUN
easat-3377	24	9	,	,	PUNCT
easat-3377	24	10	and	and	CCONJ
easat-3377	24	11	data	datum	NOUN
easat-3377	24	12	privacy	privacy	NOUN
easat-3377	24	13	issues	issue	NOUN
easat-3377	24	14	that	that	PRON
easat-3377	24	15	slow	slow	VERB
easat-3377	24	16	down	down	ADP
easat-3377	24	17	the	the	DET
easat-3377	24	18	technology	technology	NOUN
easat-3377	24	19	’s	’s	PART
easat-3377	24	20	adoption	adoption	NOUN
easat-3377	24	21	.	.	PUNCT
easat-3377	25	1	also	also	ADV
easat-3377	25	2	,	,	PUNCT
easat-3377	25	3	there	there	PRON
easat-3377	25	4	are	be	VERB
easat-3377	25	5	some	some	DET
easat-3377	25	6	consumers	consumer	NOUN
easat-3377	25	7	who	who	PRON
easat-3377	25	8	might	might	AUX
easat-3377	25	9	be	be	AUX
easat-3377	25	10	reluctant	reluctant	ADJ
easat-3377	25	11	to	to	PART
easat-3377	25	12	go	go	VERB
easat-3377	25	13	digital	digital	ADJ
easat-3377	25	14	,	,	PUNCT
easat-3377	25	15	which	which	PRON
easat-3377	25	16	is	be	AUX
easat-3377	25	17	a	a	DET
easat-3377	25	18	major	major	ADJ
easat-3377	25	19	problem	problem	NOUN
easat-3377	25	20	to	to	ADP
easat-3377	25	21	powerful	powerful	ADJ
easat-3377	25	22	and	and	CCONJ
easat-3377	25	23	fully	fully	ADV
easat-3377	25	24	-	-	PUNCT
easat-3377	25	25	fledged	fledge	VERB
easat-3377	25	26	digitalization	digitalization	NOUN
easat-3377	25	27	for	for	ADP
easat-3377	25	28	some	some	DET
easat-3377	25	29	enterprises	enterprise	NOUN
easat-3377	25	30	.	.	PUNCT
easat-3377	26	1	that	that	PRON
easat-3377	26	2	is	be	AUX
easat-3377	26	3	why	why	SCONJ
easat-3377	26	4	as	as	SCONJ
easat-3377	26	5	digitization	digitization	NOUN
easat-3377	26	6	becomes	become	VERB
easat-3377	26	7	a	a	DET
easat-3377	26	8	more	more	ADV
easat-3377	26	9	crucial	crucial	ADJ
easat-3377	26	10	aspect	aspect	NOUN
easat-3377	26	11	of	of	ADP
easat-3377	26	12	marketing	marketing	NOUN
easat-3377	26	13	,	,	PUNCT
easat-3377	26	14	there	there	PRON
easat-3377	26	15	is	be	VERB
easat-3377	26	16	a	a	DET
easat-3377	26	17	need	need	NOUN
easat-3377	26	18	for	for	ADP
easat-3377	26	19	organizational	organizational	ADJ
easat-3377	26	20	security	security	NOUN
easat-3377	26	21	,	,	PUNCT
easat-3377	26	22	clarity	clarity	NOUN
easat-3377	26	23	of	of	ADP
easat-3377	26	24	the	the	DET
easat-3377	26	25	privacy	privacy	NOUN
easat-3377	26	26	policies	policy	NOUN
easat-3377	26	27	as	as	ADV
easat-3377	26	28	well	well	ADV
easat-3377	26	29	as	as	ADP
easat-3377	26	30	ease	ease	NOUN
easat-3377	26	31	of	of	ADP
easat-3377	26	32	the	the	DET
easat-3377	26	33	digital	digital	ADJ
easat-3377	26	34	platforms	platform	NOUN
easat-3377	26	35	used	use	VERB
easat-3377	26	36	to	to	PART
easat-3377	26	37	serve	serve	VERB
easat-3377	26	38	the	the	DET
easat-3377	26	39	clients	client	NOUN
easat-3377	26	40	in	in	ADP
easat-3377	26	41	order	order	NOUN
easat-3377	26	42	to	to	PART
easat-3377	26	43	foster	foster	VERB
easat-3377	26	44	that	that	DET
easat-3377	26	45	change	change	NOUN
easat-3377	26	46	.	.	PUNCT
easat-3377	27	1	in	in	ADP
easat-3377	27	2	general	general	ADJ
easat-3377	27	3	for	for	ADP
easat-3377	27	4	banks	bank	NOUN
easat-3377	27	5	,	,	PUNCT
easat-3377	27	6	a	a	DET
easat-3377	27	7	well	well	ADV
easat-3377	27	8	designed	design	VERB
easat-3377	27	9	website	website	NOUN
easat-3377	27	10	is	be	AUX
easat-3377	27	11	of	of	ADP
easat-3377	27	12	most	most	ADJ
easat-3377	27	13	importance	importance	NOUN
easat-3377	27	14	in	in	ADP
easat-3377	27	15	their	their	PRON
easat-3377	27	16	most	most	ADJ
easat-3377	27	17	internet	internet	NOUN
easat-3377	27	18	marketing	marketing	NOUN
easat-3377	27	19	strategy	strategy	NOUN
easat-3377	27	20	.	.	PUNCT
easat-3377	28	1	these	these	PRON
easat-3377	28	2	are	be	AUX
easat-3377	28	3	;	;	PUNCT
easat-3377	28	4	availably	availably	ADV
easat-3377	28	5	of	of	ADP
easat-3377	28	6	well	well	ADV
easat-3377	28	7	formatted	format	VERB
easat-3377	28	8	and	and	CCONJ
easat-3377	28	9	updated	update	VERB
easat-3377	28	10	information	information	NOUN
easat-3377	28	11	,	,	PUNCT
easat-3377	28	12	customer	customer	NOUN
easat-3377	28	13	considerations	consideration	NOUN
easat-3377	28	14	,	,	PUNCT
easat-3377	28	15	and	and	CCONJ
easat-3377	28	16	advertising	advertise	VERB
easat-3377	28	17	through	through	ADP
easat-3377	28	18	print	print	NOUN
easat-3377	28	19	and	and	CCONJ
easat-3377	28	20	electronic	electronic	ADJ
easat-3377	28	21	media	medium	NOUN
easat-3377	28	22	.	.	PUNCT
easat-3377	29	1	scholars	scholar	NOUN
easat-3377	29	2	and	and	CCONJ
easat-3377	29	3	professionals	professional	NOUN
easat-3377	29	4	pay	pay	VERB
easat-3377	29	5	much	much	ADJ
easat-3377	29	6	attention	attention	NOUN
easat-3377	29	7	to	to	ADP
easat-3377	29	8	the	the	DET
easat-3377	29	9	role	role	NOUN
easat-3377	29	10	of	of	ADP
easat-3377	29	11	the	the	DET
easat-3377	29	12	marketing	marketing	NOUN
easat-3377	29	13	departments	department	NOUN
easat-3377	29	14	in	in	ADP
easat-3377	29	15	commercial	commercial	ADJ
easat-3377	29	16	banks	bank	NOUN
easat-3377	29	17	,	,	PUNCT
easat-3377	29	18	with	with	ADP
easat-3377	29	19	the	the	DET
easat-3377	29	20	view	view	NOUN
easat-3377	29	21	of	of	ADP
easat-3377	29	22	realising	realise	VERB
easat-3377	29	23	marketing	marketing	NOUN
easat-3377	29	24	and	and	CCONJ
easat-3377	29	25	social	social	ADJ
easat-3377	29	26	goals	goal	NOUN
easat-3377	29	27	through	through	ADP
easat-3377	29	28	the	the	DET
easat-3377	29	29	application	application	NOUN
easat-3377	29	30	of	of	ADP
easat-3377	29	31	internet	internet	NOUN
easat-3377	29	32	,	,	PUNCT
easat-3377	29	33	targeted	target	VERB
easat-3377	29	34	at	at	ADP
easat-3377	29	35	improving	improve	VERB
easat-3377	29	36	service	service	NOUN
easat-3377	29	37	delivery	delivery	NOUN
easat-3377	29	38	and	and	CCONJ
easat-3377	29	39	customer	customer	NOUN
easat-3377	29	40	satisfaction	satisfaction	NOUN
easat-3377	29	41	.	.	PUNCT
easat-3377	30	1	building	build	VERB
easat-3377	30	2	on	on	ADP
easat-3377	30	3	this	this	DET
easat-3377	30	4	foundation	foundation	NOUN
easat-3377	30	5	,	,	PUNCT
easat-3377	30	6	this	this	DET
easat-3377	30	7	study	study	NOUN
easat-3377	30	8	aims	aim	VERB
easat-3377	30	9	to	to	PART
easat-3377	30	10	examine	examine	VERB
easat-3377	30	11	the	the	DET
easat-3377	30	12	significant	significant	ADJ
easat-3377	30	13	benefits	benefit	NOUN
easat-3377	30	14	that	that	PRON
easat-3377	30	15	customers	customer	NOUN
easat-3377	30	16	value	value	VERB
easat-3377	30	17	in	in	ADP
easat-3377	30	18	selecting	select	VERB
easat-3377	30	19	banking	banking	NOUN
easat-3377	30	20	services	service	NOUN
easat-3377	30	21	,	,	PUNCT
easat-3377	30	22	particularly	particularly	ADV
easat-3377	30	23	focusing	focus	VERB
easat-3377	30	24	on	on	ADP
easat-3377	30	25	the	the	DET
easat-3377	30	26	realm	realm	NOUN
easat-3377	30	27	of	of	ADP
easat-3377	30	28	marketing	marketing	NOUN
easat-3377	30	29	.	.	PUNCT
easat-3377	31	1	it	it	PRON
easat-3377	31	2	posits	posit	VERB
easat-3377	31	3	that	that	SCONJ
easat-3377	31	4	by	by	ADP
easat-3377	31	5	delivering	deliver	VERB
easat-3377	31	6	these	these	DET
easat-3377	31	7	advantages	advantage	NOUN
easat-3377	31	8	through	through	ADP
easat-3377	31	9	online	online	ADJ
easat-3377	31	10	platforms	platform	NOUN
easat-3377	31	11	,	,	PUNCT
easat-3377	31	12	banks	bank	NOUN
easat-3377	31	13	can	can	AUX
easat-3377	31	14	better	well	ADV
easat-3377	31	15	align	align	VERB
easat-3377	31	16	with	with	ADP
easat-3377	31	17	customer	customer	NOUN
easat-3377	31	18	expectations	expectation	NOUN
easat-3377	31	19	.	.	PUNCT
easat-3377	32	1	the	the	DET
easat-3377	32	2	core	core	NOUN
easat-3377	32	3	of	of	ADP
easat-3377	32	4	this	this	DET
easat-3377	32	5	research	research	NOUN
easat-3377	32	6	lies	lie	VERB
easat-3377	32	7	in	in	ADP
easat-3377	32	8	examining	examine	VERB
easat-3377	32	9	the	the	DET
easat-3377	32	10	influence	influence	NOUN
easat-3377	32	11	of	of	ADP
easat-3377	32	12	digital	digital	ADJ
easat-3377	32	13	marketing	marketing	NOUN
easat-3377	32	14	on	on	ADP
easat-3377	32	15	enhancing	enhance	VERB
easat-3377	32	16	the	the	DET
easat-3377	32	17	performance	performance	NOUN
easat-3377	32	18	of	of	ADP
easat-3377	32	19	banking	banking	NOUN
easat-3377	32	20	services	service	NOUN
easat-3377	32	21	.	.	PUNCT
easat-3377	33	1	understanding	understand	VERB
easat-3377	33	2	this	this	DET
easat-3377	33	3	impact	impact	NOUN
easat-3377	33	4	is	be	AUX
easat-3377	33	5	crucial	crucial	ADJ
easat-3377	33	6	for	for	ADP
easat-3377	33	7	commercial	commercial	ADJ
easat-3377	33	8	banks	bank	NOUN
easat-3377	33	9	aiming	aim	VERB
easat-3377	33	10	to	to	PART
easat-3377	33	11	effectively	effectively	ADV
easat-3377	33	12	attract	attract	VERB
easat-3377	33	13	and	and	CCONJ
easat-3377	33	14	retain	retain	VERB
easat-3377	33	15	customers	customer	NOUN
easat-3377	33	16	.	.	PUNCT
easat-3377	34	1	through	through	ADP
easat-3377	34	2	the	the	DET
easat-3377	34	3	adoption	adoption	NOUN
easat-3377	34	4	of	of	ADP
easat-3377	34	5	customer	customer	NOUN
easat-3377	34	6	-	-	PUNCT
easat-3377	34	7	focused	focus	VERB
easat-3377	34	8	strategies	strategy	NOUN
easat-3377	34	9	and	and	CCONJ
easat-3377	34	10	the	the	DET
easat-3377	34	11	integration	integration	NOUN
easat-3377	34	12	of	of	ADP
easat-3377	34	13	digital	digital	ADJ
easat-3377	34	14	marketing	marketing	NOUN
easat-3377	34	15	tactics	tactic	NOUN
easat-3377	34	16	,	,	PUNCT
easat-3377	34	17	banks	bank	NOUN
easat-3377	34	18	have	have	VERB
easat-3377	34	19	the	the	DET
easat-3377	34	20	opportunity	opportunity	NOUN
easat-3377	34	21	to	to	PART
easat-3377	34	22	bolster	bolster	VERB
easat-3377	34	23	their	their	PRON
easat-3377	34	24	competitive	competitive	ADJ
easat-3377	34	25	edge	edge	NOUN
easat-3377	34	26	and	and	CCONJ
easat-3377	34	27	make	make	VERB
easat-3377	34	28	strategic	strategic	ADJ
easat-3377	34	29	marketing	marketing	NOUN
easat-3377	34	30	decisions	decision	NOUN
easat-3377	34	31	with	with	ADP
easat-3377	34	32	a	a	DET
easat-3377	34	33	heightened	heightened	ADJ
easat-3377	34	34	awareness	awareness	NOUN
easat-3377	34	35	of	of	ADP
easat-3377	34	36	digital	digital	ADJ
easat-3377	34	37	marketing	marketing	NOUN
easat-3377	34	38	's	's	PART
easat-3377	34	39	role	role	NOUN
easat-3377	34	40	in	in	ADP
easat-3377	34	41	improving	improve	VERB
easat-3377	34	42	banking	banking	NOUN
easat-3377	34	43	performance	performance	NOUN
easat-3377	34	44	.	.	PUNCT
easat-3377	35	1	indeed	indeed	ADV
easat-3377	35	2	,	,	PUNCT
easat-3377	35	3	banking	banking	NOUN
easat-3377	35	4	is	be	AUX
easat-3377	35	5	a	a	DET
easat-3377	35	6	dynamic	dynamic	ADJ
easat-3377	35	7	sector	sector	NOUN
easat-3377	35	8	of	of	ADP
easat-3377	35	9	business	business	NOUN
easat-3377	35	10	,	,	PUNCT
easat-3377	35	11	and	and	CCONJ
easat-3377	35	12	digital	digital	ADJ
easat-3377	35	13	marketing	marketing	NOUN
easat-3377	35	14	has	have	AUX
easat-3377	35	15	come	come	VERB
easat-3377	35	16	to	to	PART
easat-3377	35	17	open	open	VERB
easat-3377	35	18	new	new	ADJ
easat-3377	35	19	vistas	vista	NOUN
easat-3377	35	20	and	and	CCONJ
easat-3377	35	21	promise	promise	VERB
easat-3377	35	22	opportunities	opportunity	NOUN
easat-3377	35	23	that	that	PRON
easat-3377	35	24	have	have	AUX
easat-3377	35	25	never	never	ADV
easat-3377	35	26	been	be	AUX
easat-3377	35	27	quite	quite	ADV
easat-3377	35	28	real	real	ADJ
easat-3377	35	29	before	before	ADP
easat-3377	35	30	in	in	ADP
easat-3377	35	31	ways	way	NOUN
easat-3377	35	32	of	of	ADP
easat-3377	35	33	improved	improved	ADJ
easat-3377	35	34	customer	customer	NOUN
easat-3377	35	35	engagement	engagement	NOUN
easat-3377	35	36	,	,	PUNCT
easat-3377	35	37	service	service	NOUN
easat-3377	35	38	innovation	innovation	NOUN
easat-3377	35	39	,	,	PUNCT
easat-3377	35	40	and	and	CCONJ
easat-3377	35	41	finally	finally	ADV
easat-3377	35	42	,	,	PUNCT
easat-3377	35	43	financial	financial	ADJ
easat-3377	35	44	performance	performance	NOUN
easat-3377	35	45	.	.	PUNCT
easat-3377	36	1	the	the	DET
easat-3377	36	2	introduction	introduction	NOUN
easat-3377	36	3	of	of	ADP
easat-3377	36	4	digital	digital	ADJ
easat-3377	36	5	strategies	strategy	NOUN
easat-3377	36	6	together	together	ADV
easat-3377	36	7	with	with	ADP
easat-3377	36	8	traditional	traditional	ADJ
easat-3377	36	9	marketing	marketing	NOUN
easat-3377	36	10	approaches	approach	NOUN
easat-3377	36	11	is	be	AUX
easat-3377	36	12	a	a	DET
easat-3377	36	13	mixed	mixed	ADJ
easat-3377	36	14	point	point	NOUN
easat-3377	36	15	of	of	ADP
easat-3377	36	16	research	research	NOUN
easat-3377	36	17	,	,	PUNCT
easat-3377	36	18	especially	especially	ADV
easat-3377	36	19	on	on	ADP
easat-3377	36	20	how	how	SCONJ
easat-3377	36	21	these	these	DET
easat-3377	36	22	methods	method	NOUN
easat-3377	36	23	congregate	congregate	VERB
easat-3377	36	24	to	to	PART
easat-3377	36	25	move	move	VERB
easat-3377	36	26	the	the	DET
easat-3377	36	27	performance	performance	NOUN
easat-3377	36	28	of	of	ADP
easat-3377	36	29	banking	bank	VERB
easat-3377	36	30	forward	forward	ADV
easat-3377	36	31	.	.	PUNCT
easat-3377	37	1	this	this	PRON
easat-3377	37	2	,	,	PUNCT
easat-3377	37	3	therefore	therefore	ADV
easat-3377	37	4	,	,	PUNCT
easat-3377	37	5	makes	make	VERB
easat-3377	37	6	the	the	DET
easat-3377	37	7	study	study	NOUN
easat-3377	37	8	timely	timely	ADV
easat-3377	37	9	and	and	CCONJ
easat-3377	37	10	relevant	relevant	ADJ
easat-3377	37	11	in	in	ADP
easat-3377	37	12	light	light	NOUN
easat-3377	37	13	of	of	ADP
easat-3377	37	14	the	the	DET
easat-3377	37	15	rapidly	rapidly	ADV
easat-3377	37	16	shifting	shift	VERB
easat-3377	37	17	dynamics	dynamic	NOUN
easat-3377	37	18	of	of	ADP
easat-3377	37	19	digitals	digital	NOUN
easat-3377	37	20	that	that	PRON
easat-3377	37	21	affect	affect	VERB
easat-3377	37	22	consumers	consumer	NOUN
easat-3377	37	23	'	'	PART
easat-3377	37	24	behaviors	behavior	NOUN
easat-3377	37	25	and	and	CCONJ
easat-3377	37	26	their	their	PRON
easat-3377	37	27	expectations	expectation	NOUN
easat-3377	37	28	in	in	ADP
easat-3377	37	29	relation	relation	NOUN
easat-3377	37	30	to	to	ADP
easat-3377	37	31	financial	financial	ADJ
easat-3377	37	32	services	service	NOUN
easat-3377	37	33	.	.	PUNCT
easat-3377	38	1	the	the	DET
easat-3377	38	2	following	follow	VERB
easat-3377	38	3	article	article	NOUN
easat-3377	38	4	makes	make	VERB
easat-3377	38	5	an	an	DET
easat-3377	38	6	attempt	attempt	NOUN
easat-3377	38	7	to	to	PART
easat-3377	38	8	delve	delve	VERB
easat-3377	38	9	into	into	ADP
easat-3377	38	10	the	the	DET
easat-3377	38	11	dynamics	dynamic	NOUN
easat-3377	38	12	between	between	ADP
easat-3377	38	13	digital	digital	ADJ
easat-3377	38	14	and	and	CCONJ
easat-3377	38	15	conventional	conventional	ADJ
easat-3377	38	16	marketing	marketing	NOUN
easat-3377	38	17	within	within	ADP
easat-3377	38	18	the	the	DET
easat-3377	38	19	banking	banking	NOUN
easat-3377	38	20	sector	sector	NOUN
easat-3377	38	21	,	,	PUNCT
easat-3377	38	22	establishing	establish	VERB
easat-3377	38	23	the	the	DET
easat-3377	38	24	extent	extent	NOUN
easat-3377	38	25	to	to	PART
easat-3377	38	26	which	which	PRON
easat-3377	38	27	digital	digital	ADJ
easat-3377	38	28	marketing	marketing	NOUN
easat-3377	38	29	can	can	AUX
easat-3377	38	30	complement	complement	VERB
easat-3377	38	31	or	or	CCONJ
easat-3377	38	32	improve	improve	VERB
easat-3377	38	33	from	from	ADP
easat-3377	38	34	the	the	DET
easat-3377	38	35	traditional	traditional	ADJ
easat-3377	38	36	practice	practice	NOUN
easat-3377	38	37	in	in	ADP
easat-3377	38	38	order	order	NOUN
easat-3377	38	39	to	to	PART
easat-3377	38	40	conform	conform	VERB
easat-3377	38	41	to	to	ADP
easat-3377	38	42	modern	modern	ADJ
easat-3377	38	43	demands	demand	NOUN
easat-3377	38	44	brought	bring	VERB
easat-3377	38	45	about	about	ADP
easat-3377	38	46	by	by	ADP
easat-3377	38	47	the	the	DET
easat-3377	38	48	banking	banking	NOUN
easat-3377	38	49	industry	industry	NOUN
easat-3377	38	50	.	.	PUNCT
easat-3377	39	1	the	the	DET
easat-3377	39	2	central	central	ADJ
easat-3377	39	3	research	research	NOUN
easat-3377	39	4	question	question	NOUN
easat-3377	39	5	for	for	ADP
easat-3377	39	6	this	this	DET
easat-3377	39	7	article	article	NOUN
easat-3377	39	8	is	be	AUX
easat-3377	39	9	:	:	PUNCT
easat-3377	39	10	“	"	PUNCT
easat-3377	39	11	how	how	SCONJ
easat-3377	39	12	does	do	AUX
easat-3377	39	13	digital	digital	ADJ
easat-3377	39	14	marketing	marketing	NOUN
easat-3377	39	15	impact	impact	NOUN
easat-3377	39	16	the	the	DET
easat-3377	39	17	performance	performance	NOUN
easat-3377	39	18	of	of	ADP
easat-3377	39	19	banks	bank	NOUN
easat-3377	39	20	,	,	PUNCT
easat-3377	39	21	and	and	CCONJ
easat-3377	39	22	how	how	SCONJ
easat-3377	39	23	does	do	AUX
easat-3377	39	24	it	it	PRON
easat-3377	39	25	interact	interact	VERB
easat-3377	39	26	to	to	PART
easat-3377	39	27	affect	affect	VERB
easat-3377	39	28	customer	customer	NOUN
easat-3377	39	29	relationships	relationship	NOUN
easat-3377	39	30	,	,	PUNCT
easat-3377	39	31	customer	customer	NOUN
easat-3377	39	32	acquisition	acquisition	NOUN
easat-3377	39	33	,	,	PUNCT
easat-3377	39	34	service	service	NOUN
easat-3377	39	35	innovation	innovation	NOUN
easat-3377	39	36	,	,	PUNCT
easat-3377	39	37	and	and	CCONJ
easat-3377	39	38	financial	financial	ADJ
easat-3377	39	39	performance	performance	NOUN
easat-3377	39	40	in	in	ADP
easat-3377	39	41	the	the	DET
easat-3377	39	42	banking	banking	NOUN
easat-3377	39	43	sector	sector	NOUN
easat-3377	39	44	?	?	PUNCT
easat-3377	39	45	”	"	PUNCT
easat-3377	39	46	at	at	ADP
easat-3377	39	47	the	the	DET
easat-3377	39	48	beginning	beginning	NOUN
easat-3377	39	49	of	of	ADP
easat-3377	39	50	our	our	PRON
easat-3377	39	51	study	study	NOUN
easat-3377	39	52	,	,	PUNCT
easat-3377	39	53	we	we	PRON
easat-3377	39	54	focus	focus	VERB
easat-3377	39	55	on	on	ADP
easat-3377	39	56	a	a	DET
easat-3377	39	57	set	set	NOUN
easat-3377	39	58	of	of	ADP
easat-3377	39	59	hypotheses	hypothesis	NOUN
easat-3377	39	60	aimed	aim	VERB
easat-3377	39	61	at	at	ADP
easat-3377	39	62	understanding	understand	VERB
easat-3377	39	63	how	how	SCONJ
easat-3377	39	64	digital	digital	ADJ
easat-3377	39	65	and	and	CCONJ
easat-3377	39	66	traditional	traditional	ADJ
easat-3377	39	67	marketing	marketing	NOUN
easat-3377	39	68	interact	interact	NOUN
easat-3377	39	69	within	within	ADP
easat-3377	39	70	the	the	DET
easat-3377	39	71	banking	banking	NOUN
easat-3377	39	72	sector	sector	NOUN
easat-3377	39	73	,	,	PUNCT
easat-3377	39	74	specifically	specifically	ADV
easat-3377	39	75	at	at	ADP
easat-3377	39	76	bank	bank	PROPN
easat-3377	39	77	audi	audi	PROPN
easat-3377	39	78	.	.	PUNCT
easat-3377	40	1	these	these	DET
easat-3377	40	2	hypotheses	hypothesis	NOUN
easat-3377	40	3	are	be	AUX
easat-3377	40	4	developed	develop	VERB
easat-3377	40	5	based	base	VERB
easat-3377	40	6	on	on	ADP
easat-3377	40	7	a	a	DET
easat-3377	40	8	thorough	thorough	ADJ
easat-3377	40	9	review	review	NOUN
easat-3377	40	10	of	of	ADP
easat-3377	40	11	existing	exist	VERB
easat-3377	40	12	research	research	NOUN
easat-3377	40	13	and	and	CCONJ
easat-3377	40	14	theories	theory	NOUN
easat-3377	40	15	.	.	PUNCT
easat-3377	41	1	they	they	PRON
easat-3377	41	2	are	be	AUX
easat-3377	41	3	designed	design	VERB
easat-3377	41	4	to	to	PART
easat-3377	41	5	explore	explore	VERB
easat-3377	41	6	how	how	SCONJ
easat-3377	41	7	digital	digital	ADJ
easat-3377	41	8	marketing	marketing	NOUN
easat-3377	41	9	affects	affect	VERB
easat-3377	41	10	bank	bank	PROPN
easat-3377	41	11	audi	audi	PROPN
easat-3377	41	12	's	's	PART
easat-3377	41	13	performance	performance	NOUN
easat-3377	41	14	,	,	PUNCT
easat-3377	41	15	the	the	DET
easat-3377	41	16	way	way	NOUN
easat-3377	41	17	it	it	PRON
easat-3377	41	18	connects	connect	VERB
easat-3377	41	19	with	with	ADP
easat-3377	41	20	customers	customer	NOUN
easat-3377	41	21	,	,	PUNCT
easat-3377	41	22	and	and	CCONJ
easat-3377	41	23	its	its	PRON
easat-3377	41	24	overall	overall	ADJ
easat-3377	41	25	impact	impact	NOUN
easat-3377	41	26	on	on	ADP
easat-3377	41	27	the	the	DET
easat-3377	41	28	bank	bank	NOUN
easat-3377	41	29	.	.	PUNCT
easat-3377	42	1	we	we	PRON
easat-3377	42	2	outline	outline	VERB
easat-3377	42	3	these	these	DET
easat-3377	42	4	key	key	ADJ
easat-3377	42	5	hypotheses	hypothesis	NOUN
easat-3377	42	6	below	below	ADV
easat-3377	42	7	,	,	PUNCT
easat-3377	42	8	highlighting	highlight	VERB
easat-3377	42	9	different	different	ADJ
easat-3377	42	10	ways	way	NOUN
easat-3377	42	11	digital	digital	ADJ
easat-3377	42	12	marketing	marketing	NOUN
easat-3377	42	13	could	could	AUX
easat-3377	42	14	influence	influence	VERB
easat-3377	42	15	the	the	DET
easat-3377	42	16	banking	banking	NOUN
easat-3377	42	17	industry	industry	NOUN
easat-3377	42	18	at	at	ADP
easat-3377	42	19	bank	bank	PROPN
easat-3377	42	20	audi	audi	PROPN
easat-3377	42	21	.	.	PUNCT
easat-3377	43	1	a.	a.	PROPN
easat-3377	43	2	hypothesis	hypothesis	NOUN
easat-3377	43	3	1	1	NUM
easat-3377	43	4	(	(	PUNCT
easat-3377	43	5	h1	h1	PROPN
easat-3377	43	6	):	):	PUNCT
easat-3377	43	7	digital	digital	ADJ
easat-3377	43	8	marketing	marketing	NOUN
easat-3377	43	9	initiatives	initiative	NOUN
easat-3377	43	10	positively	positively	ADV
easat-3377	43	11	influence	influence	VERB
easat-3377	43	12	the	the	DET
easat-3377	43	13	strength	strength	NOUN
easat-3377	43	14	of	of	ADP
easat-3377	43	15	customer	customer	NOUN
easat-3377	43	16	relationships	relationship	NOUN
easat-3377	43	17	in	in	ADP
easat-3377	43	18	the	the	DET
easat-3377	43	19	banking	banking	NOUN
easat-3377	43	20	sector	sector	NOUN
easat-3377	43	21	.	.	PUNCT
easat-3377	44	1	b.	b.	PROPN
easat-3377	44	2	hypothesis	hypothesis	PROPN
easat-3377	44	3	2	2	NUM
easat-3377	44	4	(	(	PUNCT
easat-3377	44	5	h2	h2	NOUN
easat-3377	44	6	):	):	PUNCT
easat-3377	44	7	the	the	DET
easat-3377	44	8	adoption	adoption	NOUN
easat-3377	44	9	of	of	ADP
easat-3377	44	10	digital	digital	ADJ
easat-3377	44	11	marketing	marketing	NOUN
easat-3377	44	12	strategies	strategy	NOUN
easat-3377	44	13	significantly	significantly	ADV
easat-3377	44	14	drives	drive	VERB
easat-3377	44	15	innovation	innovation	NOUN
easat-3377	44	16	in	in	ADP
easat-3377	44	17	banking	banking	NOUN
easat-3377	44	18	services	service	NOUN
easat-3377	44	19	.	.	PUNCT
easat-3377	45	1	c.	c.	PROPN
easat-3377	45	2	hypothesis	hypothesis	PROPN
easat-3377	45	3	3	3	NUM
easat-3377	45	4	(	(	PUNCT
easat-3377	45	5	h3	h3	NOUN
easat-3377	45	6	):	):	PUNCT
easat-3377	45	7	digital	digital	ADJ
easat-3377	45	8	marketing	marketing	NOUN
easat-3377	45	9	efforts	effort	NOUN
easat-3377	45	10	are	be	AUX
easat-3377	45	11	effective	effective	ADJ
easat-3377	45	12	in	in	ADP
easat-3377	45	13	acquiring	acquire	VERB
easat-3377	45	14	and	and	CCONJ
easat-3377	45	15	retaining	retain	VERB
easat-3377	45	16	customers	customer	NOUN
easat-3377	45	17	.	.	PUNCT
easat-3377	46	1	d.	d.	PROPN
easat-3377	46	2	hypothesis	hypothesis	PROPN
easat-3377	46	3	4	4	NUM
easat-3377	46	4	(	(	PUNCT
easat-3377	46	5	h4	h4	NOUN
easat-3377	46	6	):	):	PUNCT
easat-3377	46	7	the	the	DET
easat-3377	46	8	integration	integration	NOUN
easat-3377	46	9	of	of	ADP
easat-3377	46	10	digital	digital	ADJ
easat-3377	46	11	marketing	marketing	NOUN
easat-3377	46	12	practices	practice	NOUN
easat-3377	46	13	has	have	VERB
easat-3377	46	14	a	a	DET
easat-3377	46	15	positive	positive	ADJ
easat-3377	46	16	impact	impact	NOUN
easat-3377	46	17	on	on	ADP
easat-3377	46	18	banks	bank	NOUN
easat-3377	46	19	'	'	PART
easat-3377	46	20	financial	financial	ADJ
easat-3377	46	21	performance	performance	NOUN
easat-3377	46	22	.	.	PUNCT
easat-3377	47	1	6327	6327	NUM
easat-3377	47	2	edelweiss	edelweiss	PROPN
easat-3377	47	3	applied	apply	VERB
easat-3377	47	4	science	science	NOUN
easat-3377	47	5	and	and	CCONJ
easat-3377	47	6	technology	technology	NOUN
easat-3377	47	7	issn	issn	PROPN
easat-3377	47	8	:	:	PUNCT
easat-3377	47	9	2576	2576	NUM
easat-3377	47	10	-	-	SYM
easat-3377	47	11	8484	8484	NUM
easat-3377	47	12	vol	vol	NOUN
easat-3377	47	13	.	.	PROPN
easat-3377	47	14	8	8	NUM
easat-3377	47	15	,	,	PUNCT
easat-3377	47	16	no	no	INTJ
easat-3377	47	17	.	.	NOUN
easat-3377	48	1	6	6	NUM
easat-3377	48	2	:	:	PUNCT
easat-3377	48	3	6325	6325	NUM
easat-3377	48	4	-	-	SYM
easat-3377	48	5	6334	6334	NUM
easat-3377	48	6	,	,	PUNCT
easat-3377	48	7	2024	2024	NUM
easat-3377	48	8	doi	doi	NOUN
easat-3377	48	9	:	:	PUNCT
easat-3377	48	10	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	48	11	©	©	ADP
easat-3377	48	12	2024	2024	NUM
easat-3377	48	13	by	by	ADP
easat-3377	48	14	the	the	DET
easat-3377	48	15	author	author	NOUN
easat-3377	48	16	;	;	PUNCT
easat-3377	48	17	licensee	licensee	PROPN
easat-3377	48	18	learning	learning	NOUN
easat-3377	48	19	gate	gate	NOUN
easat-3377	48	20	2	2	NUM
easat-3377	48	21	.	.	PUNCT
easat-3377	48	22	exploring	explore	VERB
easat-3377	48	23	the	the	DET
easat-3377	48	24	evolution	evolution	NOUN
easat-3377	48	25	and	and	CCONJ
easat-3377	48	26	the	the	DET
easat-3377	48	27	characteristics	characteristic	NOUN
easat-3377	48	28	of	of	ADP
easat-3377	48	29	digital	digital	ADJ
easat-3377	48	30	marketing	marketing	NOUN
easat-3377	48	31	digital	digital	ADJ
easat-3377	48	32	marketing	marketing	NOUN
easat-3377	48	33	refers	refer	VERB
easat-3377	48	34	to	to	ADP
easat-3377	48	35	the	the	DET
easat-3377	48	36	planning	planning	NOUN
easat-3377	48	37	and	and	CCONJ
easat-3377	48	38	execution	execution	NOUN
easat-3377	48	39	of	of	ADP
easat-3377	48	40	activities	activity	NOUN
easat-3377	48	41	related	relate	VERB
easat-3377	48	42	to	to	ADP
easat-3377	48	43	the	the	DET
easat-3377	48	44	development	development	NOUN
easat-3377	48	45	,	,	PUNCT
easat-3377	48	46	pricing	pricing	NOUN
easat-3377	48	47	,	,	PUNCT
easat-3377	48	48	communication	communication	NOUN
easat-3377	48	49	,	,	PUNCT
easat-3377	48	50	and	and	CCONJ
easat-3377	48	51	distribution	distribution	NOUN
easat-3377	48	52	of	of	ADP
easat-3377	48	53	products	product	NOUN
easat-3377	48	54	,	,	PUNCT
easat-3377	48	55	services	service	NOUN
easat-3377	48	56	,	,	PUNCT
easat-3377	48	57	or	or	CCONJ
easat-3377	48	58	ideas	idea	NOUN
easat-3377	48	59	through	through	ADP
easat-3377	48	60	digital	digital	ADJ
easat-3377	48	61	technologies	technology	NOUN
easat-3377	48	62	.	.	PUNCT
easat-3377	49	1	it	it	PRON
easat-3377	49	2	aims	aim	VERB
easat-3377	49	3	to	to	PART
easat-3377	49	4	meet	meet	VERB
easat-3377	49	5	individual	individual	ADJ
easat-3377	49	6	and	and	CCONJ
easat-3377	49	7	organizational	organizational	ADJ
easat-3377	49	8	goals	goal	NOUN
easat-3377	49	9	while	while	SCONJ
easat-3377	49	10	fostering	foster	VERB
easat-3377	49	11	exchanges	exchange	NOUN
easat-3377	49	12	that	that	PRON
easat-3377	49	13	can	can	AUX
easat-3377	49	14	enhance	enhance	VERB
easat-3377	49	15	customer	customer	NOUN
easat-3377	49	16	acquisition	acquisition	NOUN
easat-3377	49	17	and	and	CCONJ
easat-3377	49	18	relationship	relationship	NOUN
easat-3377	49	19	management	management	NOUN
easat-3377	49	20	(	(	PUNCT
easat-3377	49	21	chaffe	chaffe	PROPN
easat-3377	49	22	&	&	CCONJ
easat-3377	49	23	smith	smith	PROPN
easat-3377	49	24	,	,	PUNCT
easat-3377	49	25	2022	2022	NUM
easat-3377	49	26	)	)	PUNCT
easat-3377	49	27	.	.	PUNCT
easat-3377	50	1	digital	digital	ADJ
easat-3377	50	2	marketing	marketing	NOUN
easat-3377	50	3	has	have	AUX
easat-3377	50	4	revolutionized	revolutionize	VERB
easat-3377	50	5	traditional	traditional	ADJ
easat-3377	50	6	marketing	marketing	NOUN
easat-3377	50	7	in	in	ADP
easat-3377	50	8	two	two	NUM
easat-3377	50	9	pivotal	pivotal	ADJ
easat-3377	50	10	ways	way	NOUN
easat-3377	50	11	:	:	PUNCT
easat-3377	50	12	it	it	PRON
easat-3377	50	13	amplifies	amplify	VERB
easat-3377	50	14	the	the	DET
easat-3377	50	15	effectiveness	effectiveness	NOUN
easat-3377	50	16	and	and	CCONJ
easat-3377	50	17	efficiency	efficiency	NOUN
easat-3377	50	18	of	of	ADP
easat-3377	50	19	established	establish	VERB
easat-3377	50	20	marketing	marketing	NOUN
easat-3377	50	21	techniques	technique	NOUN
easat-3377	50	22	,	,	PUNCT
easat-3377	50	23	and	and	CCONJ
easat-3377	50	24	it	it	PRON
easat-3377	50	25	supports	support	VERB
easat-3377	50	26	the	the	DET
easat-3377	50	27	emergence	emergence	NOUN
easat-3377	50	28	of	of	ADP
easat-3377	50	29	new	new	ADJ
easat-3377	50	30	business	business	NOUN
easat-3377	50	31	models	model	NOUN
easat-3377	50	32	that	that	PRON
easat-3377	50	33	generate	generate	VERB
easat-3377	50	34	added	add	VERB
easat-3377	50	35	value	value	NOUN
easat-3377	50	36	for	for	ADP
easat-3377	50	37	consumers	consumer	NOUN
easat-3377	50	38	while	while	SCONJ
easat-3377	50	39	enhancing	enhance	VERB
easat-3377	50	40	company	company	NOUN
easat-3377	50	41	profitability	profitability	NOUN
easat-3377	50	42	(	(	PUNCT
easat-3377	50	43	bhayani	bhayani	PROPN
easat-3377	50	44	&	&	CCONJ
easat-3377	50	45	vachhani	vachhani	PROPN
easat-3377	50	46	,	,	PUNCT
easat-3377	50	47	2014	2014	NUM
easat-3377	50	48	)	)	PUNCT
easat-3377	50	49	.	.	PUNCT
easat-3377	51	1	a	a	DET
easat-3377	51	2	core	core	NOUN
easat-3377	51	3	component	component	NOUN
easat-3377	51	4	of	of	ADP
easat-3377	51	5	digital	digital	ADJ
easat-3377	51	6	marketing	marketing	NOUN
easat-3377	51	7	is	be	AUX
easat-3377	51	8	its	its	PRON
easat-3377	51	9	ability	ability	NOUN
easat-3377	51	10	to	to	PART
easat-3377	51	11	gather	gather	VERB
easat-3377	51	12	and	and	CCONJ
easat-3377	51	13	analyze	analyze	VERB
easat-3377	51	14	customer	customer	NOUN
easat-3377	51	15	data	datum	NOUN
easat-3377	51	16	,	,	PUNCT
easat-3377	51	17	which	which	PRON
easat-3377	51	18	allows	allow	VERB
easat-3377	51	19	e	e	NOUN
easat-3377	51	20	-	-	NOUN
easat-3377	51	21	marketers	marketer	NOUN
easat-3377	51	22	to	to	PART
easat-3377	51	23	create	create	VERB
easat-3377	51	24	detailed	detailed	ADJ
easat-3377	51	25	,	,	PUNCT
easat-3377	51	26	segmented	segment	VERB
easat-3377	51	27	databases	database	NOUN
easat-3377	51	28	and	and	CCONJ
easat-3377	51	29	nurture	nurture	VERB
easat-3377	51	30	customer	customer	NOUN
easat-3377	51	31	relationships	relationship	NOUN
easat-3377	51	32	throughout	throughout	ADP
easat-3377	51	33	the	the	DET
easat-3377	51	34	customer	customer	NOUN
easat-3377	51	35	journey	journey	NOUN
easat-3377	51	36	—	—	PUNCT
easat-3377	51	37	from	from	ADP
easat-3377	51	38	initial	initial	ADJ
easat-3377	51	39	engagement	engagement	NOUN
easat-3377	51	40	to	to	ADP
easat-3377	51	41	long	long	ADJ
easat-3377	51	42	-	-	PUNCT
easat-3377	51	43	term	term	NOUN
easat-3377	51	44	retention	retention	NOUN
easat-3377	51	45	.	.	PUNCT
easat-3377	52	1	digital	digital	ADJ
easat-3377	52	2	marketing	marketing	NOUN
easat-3377	52	3	’s	’s	PART
easat-3377	52	4	real	real	ADJ
easat-3377	52	5	-	-	PUNCT
easat-3377	52	6	time	time	NOUN
easat-3377	52	7	segmentation	segmentation	NOUN
easat-3377	52	8	and	and	CCONJ
easat-3377	52	9	data	data	NOUN
easat-3377	52	10	-	-	PUNCT
easat-3377	52	11	driven	drive	VERB
easat-3377	52	12	interactions	interaction	NOUN
easat-3377	52	13	enable	enable	VERB
easat-3377	52	14	companies	company	NOUN
easat-3377	52	15	to	to	PART
easat-3377	52	16	engage	engage	VERB
easat-3377	52	17	customers	customer	NOUN
easat-3377	52	18	more	more	ADV
easat-3377	52	19	precisely	precisely	ADV
easat-3377	52	20	and	and	CCONJ
easat-3377	52	21	personally	personally	ADV
easat-3377	52	22	,	,	PUNCT
easat-3377	52	23	enhancing	enhance	VERB
easat-3377	52	24	the	the	DET
easat-3377	52	25	customer	customer	NOUN
easat-3377	52	26	experience	experience	NOUN
easat-3377	52	27	.	.	PUNCT
easat-3377	53	1	(	(	PUNCT
easat-3377	53	2	tekin	tekin	PROPN
easat-3377	53	3	et	et	PROPN
easat-3377	53	4	al	al	PROPN
easat-3377	53	5	.	.	PROPN
easat-3377	53	6	,	,	PUNCT
easat-3377	53	7	2019	2019	NUM
easat-3377	53	8	)	)	PUNCT
easat-3377	53	9	.	.	PUNCT
easat-3377	54	1	however	however	ADV
easat-3377	54	2	,	,	PUNCT
easat-3377	54	3	there	there	PRON
easat-3377	54	4	are	be	VERB
easat-3377	54	5	emerging	emerge	VERB
easat-3377	54	6	challenges	challenge	NOUN
easat-3377	54	7	due	due	ADP
easat-3377	54	8	to	to	ADP
easat-3377	54	9	the	the	DET
easat-3377	54	10	exponential	exponential	ADJ
easat-3377	54	11	increase	increase	NOUN
easat-3377	54	12	in	in	ADP
easat-3377	54	13	user	user	NOUN
easat-3377	54	14	-	-	PUNCT
easat-3377	54	15	generated	generate	VERB
easat-3377	54	16	data	datum	NOUN
easat-3377	54	17	in	in	ADP
easat-3377	54	18	digital	digital	ADJ
easat-3377	54	19	media	medium	NOUN
easat-3377	54	20	.	.	PUNCT
easat-3377	55	1	information	information	NOUN
easat-3377	55	2	now	now	ADV
easat-3377	55	3	includes	include	VERB
easat-3377	55	4	browsing	browse	VERB
easat-3377	55	5	history	history	NOUN
easat-3377	55	6	,	,	PUNCT
easat-3377	55	7	geolocation	geolocation	NOUN
easat-3377	55	8	history	history	NOUN
easat-3377	55	9	,	,	PUNCT
easat-3377	55	10	and	and	CCONJ
easat-3377	55	11	social	social	ADJ
easat-3377	55	12	media	medium	NOUN
easat-3377	55	13	activities	activity	NOUN
easat-3377	55	14	which	which	PRON
easat-3377	55	15	amount	amount	VERB
easat-3377	55	16	to	to	ADP
easat-3377	55	17	big	big	ADJ
easat-3377	55	18	data	datum	NOUN
easat-3377	55	19	.	.	PUNCT
easat-3377	56	1	the	the	DET
easat-3377	56	2	task	task	NOUN
easat-3377	56	3	of	of	ADP
easat-3377	56	4	organizing	organize	VERB
easat-3377	56	5	and	and	CCONJ
easat-3377	56	6	analyzing	analyze	VERB
easat-3377	56	7	such	such	ADJ
easat-3377	56	8	large	large	ADJ
easat-3377	56	9	amounts	amount	NOUN
easat-3377	56	10	of	of	ADP
easat-3377	56	11	information	information	NOUN
easat-3377	56	12	is	be	AUX
easat-3377	56	13	particularly	particularly	ADV
easat-3377	56	14	challenging	challenging	ADJ
easat-3377	56	15	as	as	SCONJ
easat-3377	56	16	it	it	PRON
easat-3377	56	17	is	be	AUX
easat-3377	56	18	up	up	ADP
easat-3377	56	19	to	to	ADP
easat-3377	56	20	businesses	business	NOUN
easat-3377	56	21	to	to	PART
easat-3377	56	22	search	search	VERB
easat-3377	56	23	through	through	ADP
easat-3377	56	24	massive	massive	ADJ
easat-3377	56	25	amounts	amount	NOUN
easat-3377	56	26	of	of	ADP
easat-3377	56	27	data	datum	NOUN
easat-3377	56	28	to	to	PART
easat-3377	56	29	supply	supply	VERB
easat-3377	56	30	consumers	consumer	NOUN
easat-3377	56	31	with	with	ADP
easat-3377	56	32	pertinent	pertinent	ADJ
easat-3377	56	33	answers	answer	NOUN
easat-3377	56	34	within	within	ADP
easat-3377	56	35	the	the	DET
easat-3377	56	36	appropriate	appropriate	ADJ
easat-3377	56	37	time	time	NOUN
easat-3377	56	38	frame	frame	NOUN
easat-3377	56	39	.	.	PUNCT
easat-3377	57	1	because	because	SCONJ
easat-3377	57	2	big	big	ADJ
easat-3377	57	3	data	data	NOUN
easat-3377	57	4	is	be	AUX
easat-3377	57	5	both	both	PRON
easat-3377	57	6	vast	vast	ADJ
easat-3377	57	7	and	and	CCONJ
easat-3377	57	8	diverse	diverse	ADJ
easat-3377	57	9	,	,	PUNCT
easat-3377	57	10	the	the	DET
easat-3377	57	11	application	application	NOUN
easat-3377	57	12	of	of	ADP
easat-3377	57	13	analytics	analytic	NOUN
easat-3377	57	14	tools	tool	NOUN
easat-3377	57	15	to	to	PART
easat-3377	57	16	collect	collect	VERB
easat-3377	57	17	and	and	CCONJ
easat-3377	57	18	process	process	NOUN
easat-3377	57	19	data	datum	NOUN
easat-3377	57	20	is	be	AUX
easat-3377	57	21	complicated	complicate	VERB
easat-3377	57	22	,	,	PUNCT
easat-3377	57	23	which	which	PRON
easat-3377	57	24	is	be	AUX
easat-3377	57	25	why	why	SCONJ
easat-3377	57	26	data	datum	NOUN
easat-3377	57	27	management	management	NOUN
easat-3377	57	28	and	and	CCONJ
easat-3377	57	29	analysis	analysis	NOUN
easat-3377	57	30	are	be	AUX
easat-3377	57	31	the	the	DET
easat-3377	57	32	most	most	ADV
easat-3377	57	33	significant	significant	ADJ
easat-3377	57	34	obstacles	obstacle	NOUN
easat-3377	57	35	for	for	ADP
easat-3377	57	36	companies	company	NOUN
easat-3377	57	37	that	that	PRON
easat-3377	57	38	seek	seek	VERB
easat-3377	57	39	to	to	PART
easat-3377	57	40	leverage	leverage	VERB
easat-3377	57	41	the	the	DET
easat-3377	57	42	benefits	benefit	NOUN
easat-3377	57	43	of	of	ADP
easat-3377	57	44	digital	digital	ADJ
easat-3377	57	45	marketing	marketing	NOUN
easat-3377	57	46	.	.	PUNCT
easat-3377	58	1	(	(	PUNCT
easat-3377	58	2	pigni	pigni	NOUN
easat-3377	58	3	et	et	PROPN
easat-3377	58	4	al	al	PROPN
easat-3377	58	5	.	.	PROPN
easat-3377	58	6	,	,	PUNCT
easat-3377	58	7	2016	2016	NUM
easat-3377	58	8	)	)	PUNCT
easat-3377	58	9	.	.	PUNCT
easat-3377	59	1	3	3	X
easat-3377	59	2	.	.	X
easat-3377	59	3	the	the	DET
easat-3377	59	4	development	development	NOUN
easat-3377	59	5	of	of	ADP
easat-3377	59	6	e	e	NOUN
easat-3377	59	7	-	-	NOUN
easat-3377	59	8	marketing	marketing	NOUN
easat-3377	59	9	whereas	whereas	SCONJ
easat-3377	59	10	marketing	marketing	NOUN
easat-3377	59	11	invented	invent	VERB
easat-3377	59	12	in	in	ADP
easat-3377	59	13	olden	olden	ADJ
easat-3377	59	14	times	time	NOUN
easat-3377	59	15	only	only	ADV
easat-3377	59	16	concentrated	concentrate	VERB
easat-3377	59	17	on	on	ADP
easat-3377	59	18	beginning	begin	VERB
easat-3377	59	19	with	with	ADP
easat-3377	59	20	a	a	DET
easat-3377	59	21	product	product	NOUN
easat-3377	59	22	,	,	PUNCT
easat-3377	59	23	contemporary	contemporary	ADJ
easat-3377	59	24	marketing	marketing	NOUN
easat-3377	59	25	is	be	AUX
easat-3377	59	26	characterized	characterize	VERB
easat-3377	59	27	by	by	ADP
easat-3377	59	28	a	a	DET
easat-3377	59	29	customer	customer	NOUN
easat-3377	59	30	focused	focus	VERB
easat-3377	59	31	discipline	discipline	NOUN
easat-3377	59	32	of	of	ADP
easat-3377	59	33	customer	customer	NOUN
easat-3377	59	34	understanding	understanding	NOUN
easat-3377	59	35	and	and	CCONJ
easat-3377	59	36	consumption	consumption	NOUN
easat-3377	59	37	of	of	ADP
easat-3377	59	38	needs	need	NOUN
easat-3377	59	39	.	.	PUNCT
easat-3377	60	1	traditional	traditional	ADJ
easat-3377	60	2	marketing	marketing	NOUN
easat-3377	60	3	used	use	VERB
easat-3377	60	4	in	in	ADP
easat-3377	60	5	the	the	DET
easat-3377	60	6	past	past	NOUN
easat-3377	60	7	was	be	AUX
easat-3377	60	8	truly	truly	ADV
easat-3377	60	9	dependent	dependent	ADJ
easat-3377	60	10	on	on	ADP
easat-3377	60	11	physical	physical	ADJ
easat-3377	60	12	stores	store	NOUN
easat-3377	60	13	,	,	PUNCT
easat-3377	60	14	print	print	NOUN
easat-3377	60	15	media	medium	NOUN
easat-3377	60	16	,	,	PUNCT
easat-3377	60	17	broadcast	broadcast	NOUN
easat-3377	60	18	advertisements	advertisement	NOUN
easat-3377	60	19	,	,	PUNCT
easat-3377	60	20	and	and	CCONJ
easat-3377	60	21	direct	direct	ADJ
easat-3377	60	22	in	in	ADP
easat-3377	60	23	person	person	NOUN
easat-3377	60	24	interaction	interaction	NOUN
easat-3377	60	25	to	to	PART
easat-3377	60	26	get	get	VERB
easat-3377	60	27	customers	customer	NOUN
easat-3377	60	28	to	to	PART
easat-3377	60	29	engage	engage	VERB
easat-3377	60	30	.	.	PUNCT
easat-3377	61	1	unlike	unlike	ADP
easat-3377	61	2	e	e	NOUN
easat-3377	61	3	-	-	NOUN
easat-3377	61	4	marketing	marketing	NOUN
easat-3377	61	5	,	,	PUNCT
easat-3377	61	6	businesses	business	NOUN
easat-3377	61	7	engage	engage	VERB
easat-3377	61	8	with	with	ADP
easat-3377	61	9	customers	customer	NOUN
easat-3377	61	10	and	and	CCONJ
easat-3377	61	11	sell	sell	VERB
easat-3377	61	12	products	product	NOUN
easat-3377	61	13	to	to	ADP
easat-3377	61	14	them	they	PRON
easat-3377	61	15	through	through	ADP
easat-3377	61	16	trans	trans	ADJ
easat-3377	61	17	-	-	ADJ
easat-3377	61	18	geographical	geographical	ADJ
easat-3377	61	19	domains	domain	NOUN
easat-3377	61	20	without	without	ADP
easat-3377	61	21	the	the	DET
easat-3377	61	22	need	need	NOUN
easat-3377	61	23	for	for	ADP
easat-3377	61	24	physical	physical	ADJ
easat-3377	61	25	interaction	interaction	NOUN
easat-3377	61	26	(	(	PUNCT
easat-3377	61	27	mukerjee	mukerjee	PROPN
easat-3377	61	28	,	,	PUNCT
easat-3377	61	29	2013	2013	NUM
easat-3377	61	30	)	)	PUNCT
easat-3377	61	31	.	.	PUNCT
easat-3377	62	1	joshi	joshi	PROPN
easat-3377	62	2	(	(	PUNCT
easat-3377	62	3	2020	2020	NUM
easat-3377	62	4	)	)	PUNCT
easat-3377	62	5	also	also	ADV
easat-3377	62	6	emphasizes	emphasize	VERB
easat-3377	62	7	that	that	SCONJ
easat-3377	62	8	digital	digital	ADJ
easat-3377	62	9	transformation	transformation	NOUN
easat-3377	62	10	makes	make	VERB
easat-3377	62	11	focal	focal	ADJ
easat-3377	62	12	points	point	NOUN
easat-3377	62	13	not	not	PART
easat-3377	62	14	of	of	ADP
easat-3377	62	15	traditional	traditional	ADJ
easat-3377	62	16	advertising	advertising	NOUN
easat-3377	62	17	and	and	CCONJ
easat-3377	62	18	storefronts	storefront	NOUN
easat-3377	62	19	,	,	PUNCT
easat-3377	62	20	but	but	CCONJ
easat-3377	62	21	at	at	ADP
easat-3377	62	22	virtual	virtual	ADJ
easat-3377	62	23	platforms	platform	NOUN
easat-3377	62	24	,	,	PUNCT
easat-3377	62	25	dynamic	dynamic	ADJ
easat-3377	62	26	pricing	pricing	NOUN
easat-3377	62	27	,	,	PUNCT
easat-3377	62	28	and	and	CCONJ
easat-3377	62	29	various	various	ADJ
easat-3377	62	30	online	online	ADJ
easat-3377	62	31	channels	channel	NOUN
easat-3377	62	32	.	.	PUNCT
easat-3377	63	1	philip	philip	PROPN
easat-3377	63	2	kotler	kotler	PROPN
easat-3377	63	3	,	,	PUNCT
easat-3377	63	4	among	among	ADP
easat-3377	63	5	others	other	NOUN
easat-3377	63	6	,	,	PUNCT
easat-3377	63	7	have	have	AUX
easat-3377	63	8	accurately	accurately	ADV
easat-3377	63	9	described	describe	VERB
easat-3377	63	10	the	the	DET
easat-3377	63	11	digital	digital	ADJ
easat-3377	63	12	era	era	NOUN
easat-3377	63	13	as	as	ADP
easat-3377	63	14	a	a	DET
easat-3377	63	15	transforming	transforming	NOUN
easat-3377	63	16	of	of	ADP
easat-3377	63	17	our	our	PRON
easat-3377	63	18	perception	perception	NOUN
easat-3377	63	19	of	of	ADP
easat-3377	63	20	"	"	PUNCT
easat-3377	63	21	space	space	NOUN
easat-3377	63	22	and	and	CCONJ
easat-3377	63	23	time	time	NOUN
easat-3377	63	24	,	,	PUNCT
easat-3377	63	25	"	"	PUNCT
easat-3377	63	26	allowing	allow	VERB
easat-3377	63	27	businesses	business	NOUN
easat-3377	63	28	to	to	PART
easat-3377	63	29	operate	operate	VERB
easat-3377	63	30	in	in	ADP
easat-3377	63	31	a	a	DET
easat-3377	63	32	'	'	PUNCT
easat-3377	63	33	any	any	DET
easat-3377	63	34	place	place	NOUN
easat-3377	63	35	,	,	PUNCT
easat-3377	63	36	anytime	anytime	NOUN
easat-3377	63	37	'	'	PUNCT
easat-3377	63	38	capability	capability	NOUN
easat-3377	63	39	(	(	PUNCT
easat-3377	63	40	kotler	kotler	PROPN
easat-3377	63	41	et	et	PROPN
easat-3377	63	42	al	al	PROPN
easat-3377	63	43	.	.	PROPN
easat-3377	63	44	,	,	PUNCT
easat-3377	63	45	2006	2006	NUM
easat-3377	63	46	)	)	PUNCT
easat-3377	63	47	.	.	PUNCT
easat-3377	64	1	michel	michel	PROPN
easat-3377	64	2	boudoc	boudoc	PROPN
easat-3377	64	3	continues	continue	VERB
easat-3377	64	4	by	by	ADP
easat-3377	64	5	pointing	point	VERB
easat-3377	64	6	that	that	SCONJ
easat-3377	64	7	from	from	ADP
easat-3377	64	8	this	this	DET
easat-3377	64	9	perspective	perspective	NOUN
easat-3377	64	10	,	,	PUNCT
easat-3377	64	11	the	the	DET
easat-3377	64	12	traditional	traditional	ADJ
easat-3377	64	13	marketing	marketing	NOUN
easat-3377	64	14	frameworks	framework	NOUN
easat-3377	64	15	like	like	ADP
easat-3377	64	16	the	the	DET
easat-3377	64	17	4ps	4ps	ADJ
easat-3377	64	18	(	(	PUNCT
easat-3377	64	19	price	price	NOUN
easat-3377	64	20	,	,	PUNCT
easat-3377	64	21	product	product	NOUN
easat-3377	64	22	,	,	PUNCT
easat-3377	64	23	place	place	NOUN
easat-3377	64	24	,	,	PUNCT
easat-3377	64	25	and	and	CCONJ
easat-3377	64	26	promotion	promotion	NOUN
easat-3377	64	27	)	)	PUNCT
easat-3377	64	28	are	be	AUX
easat-3377	64	29	not	not	PART
easat-3377	64	30	able	able	ADJ
easat-3377	64	31	to	to	PART
easat-3377	64	32	integrate	integrate	VERB
easat-3377	64	33	technological	technological	ADJ
easat-3377	64	34	advancements	advancement	NOUN
easat-3377	64	35	.	.	PUNCT
easat-3377	65	1	e	e	X
easat-3377	65	2	-	-	NOUN
easat-3377	65	3	marketing	marketing	NOUN
easat-3377	65	4	poised	poise	VERB
easat-3377	65	5	a	a	DET
easat-3377	65	6	new	new	ADJ
easat-3377	65	7	format	format	NOUN
easat-3377	65	8	based	base	VERB
easat-3377	65	9	on	on	ADP
easat-3377	65	10	what	what	PRON
easat-3377	65	11	information	information	NOUN
easat-3377	65	12	,	,	PUNCT
easat-3377	65	13	who	who	PRON
easat-3377	65	14	,	,	PUNCT
easat-3377	65	15	technology	technology	NOUN
easat-3377	65	16	and	and	CCONJ
easat-3377	65	17	distribution	distribution	NOUN
easat-3377	65	18	could	could	AUX
easat-3377	65	19	do	do	VERB
easat-3377	65	20	in	in	ADP
easat-3377	65	21	terms	term	NOUN
easat-3377	65	22	of	of	ADP
easat-3377	65	23	attracting	attract	VERB
easat-3377	65	24	customers	customer	NOUN
easat-3377	65	25	and	and	CCONJ
easat-3377	65	26	offer	offer	VERB
easat-3377	65	27	new	new	ADJ
easat-3377	65	28	outcomes	outcome	NOUN
easat-3377	65	29	(	(	PUNCT
easat-3377	65	30	bolduc	bolduc	PROPN
easat-3377	65	31	,	,	PUNCT
easat-3377	65	32	2023	2023	NUM
easat-3377	65	33	)	)	PUNCT
easat-3377	65	34	.	.	PUNCT
easat-3377	66	1	according	accord	VERB
easat-3377	66	2	to	to	ADP
easat-3377	66	3	coviello	coviello	PROPN
easat-3377	66	4	et	et	PROPN
easat-3377	66	5	al	al	PROPN
easat-3377	66	6	,	,	PUNCT
easat-3377	66	7	(	(	PUNCT
easat-3377	66	8	2003	2003	NUM
easat-3377	66	9	)	)	PUNCT
easat-3377	66	10	e	e	X
easat-3377	66	11	-	-	NOUN
easat-3377	66	12	marketing	marketing	NOUN
easat-3377	66	13	is	be	AUX
easat-3377	66	14	fundamentally	fundamentally	ADV
easat-3377	66	15	a	a	DET
easat-3377	66	16	commercial	commercial	ADJ
easat-3377	66	17	process	process	NOUN
easat-3377	66	18	where	where	SCONJ
easat-3377	66	19	buyers	buyer	NOUN
easat-3377	66	20	and	and	CCONJ
easat-3377	66	21	sellers	seller	NOUN
easat-3377	66	22	are	be	AUX
easat-3377	66	23	rather	rather	ADV
easat-3377	66	24	trading	trade	VERB
easat-3377	66	25	through	through	ADP
easat-3377	66	26	electronic	electronic	ADJ
easat-3377	66	27	medium	medium	NOUN
easat-3377	66	28	such	such	ADJ
easat-3377	66	29	as	as	ADP
easat-3377	66	30	internet	internet	NOUN
easat-3377	66	31	and	and	CCONJ
easat-3377	66	32	other	other	ADJ
easat-3377	66	33	digital	digital	ADJ
easat-3377	66	34	media	medium	NOUN
easat-3377	66	35	.	.	PUNCT
easat-3377	67	1	this	this	PRON
easat-3377	67	2	allows	allow	VERB
easat-3377	67	3	businesses	business	NOUN
easat-3377	67	4	to	to	PART
easat-3377	67	5	adopt	adopt	VERB
easat-3377	67	6	to	to	ADP
easat-3377	67	7	strategies	strategy	NOUN
easat-3377	67	8	rapidly	rapidly	ADV
easat-3377	67	9	,	,	PUNCT
easat-3377	67	10	reach	reach	VERB
easat-3377	67	11	greater	great	ADJ
easat-3377	67	12	audience	audience	NOUN
easat-3377	67	13	coverage	coverage	NOUN
easat-3377	67	14	and	and	CCONJ
easat-3377	67	15	expand	expand	VERB
easat-3377	67	16	with	with	ADP
easat-3377	67	17	low	low	ADJ
easat-3377	67	18	investment	investment	NOUN
easat-3377	67	19	.	.	PUNCT
easat-3377	68	1	digital	digital	ADJ
easat-3377	68	2	technologies	technology	NOUN
easat-3377	68	3	minimize	minimize	VERB
easat-3377	68	4	operations	operation	NOUN
easat-3377	68	5	and	and	CCONJ
easat-3377	68	6	raise	raise	VERB
easat-3377	68	7	productivity	productivity	NOUN
easat-3377	68	8	by	by	ADP
easat-3377	68	9	taking	take	VERB
easat-3377	68	10	customer	customer	NOUN
easat-3377	68	11	perspective	perspective	NOUN
easat-3377	68	12	into	into	ADP
easat-3377	68	13	consideration	consideration	NOUN
easat-3377	68	14	while	while	SCONJ
easat-3377	68	15	delivering	deliver	VERB
easat-3377	68	16	products	product	NOUN
easat-3377	68	17	and	and	CCONJ
easat-3377	68	18	services	service	NOUN
easat-3377	68	19	(	(	PUNCT
easat-3377	68	20	setia	setia	PROPN
easat-3377	68	21	et	et	PROPN
easat-3377	68	22	al	al	PROPN
easat-3377	68	23	.	.	PROPN
easat-3377	68	24	,	,	PUNCT
easat-3377	68	25	2013	2013	NUM
easat-3377	68	26	)	)	PUNCT
easat-3377	68	27	.	.	PUNCT
easat-3377	69	1	furthermore	furthermore	ADV
easat-3377	69	2	,	,	PUNCT
easat-3377	69	3	e	e	X
easat-3377	69	4	-	-	NOUN
easat-3377	69	5	marketing	marketing	NOUN
easat-3377	69	6	emphasizes	emphasize	VERB
easat-3377	69	7	cultivating	cultivate	VERB
easat-3377	69	8	relationships	relationship	NOUN
easat-3377	69	9	within	within	ADP
easat-3377	69	10	virtual	virtual	ADJ
easat-3377	69	11	spaces	space	NOUN
easat-3377	69	12	,	,	PUNCT
easat-3377	69	13	facilitating	facilitate	VERB
easat-3377	69	14	continuous	continuous	ADJ
easat-3377	69	15	interactions	interaction	NOUN
easat-3377	69	16	that	that	PRON
easat-3377	69	17	benefit	benefit	VERB
easat-3377	69	18	both	both	DET
easat-3377	69	19	consumers	consumer	NOUN
easat-3377	69	20	and	and	CCONJ
easat-3377	69	21	organizations	organization	NOUN
easat-3377	69	22	(	(	PUNCT
easat-3377	69	23	strauss	strauss	PROPN
easat-3377	69	24	&	&	CCONJ
easat-3377	69	25	frost	frost	PROPN
easat-3377	69	26	,	,	PUNCT
easat-3377	69	27	2012	2012	NUM
easat-3377	69	28	)	)	PUNCT
easat-3377	69	29	.	.	PUNCT
easat-3377	70	1	experts	expert	NOUN
easat-3377	70	2	argue	argue	VERB
easat-3377	70	3	that	that	SCONJ
easat-3377	70	4	e	e	NOUN
easat-3377	70	5	-	-	NOUN
easat-3377	70	6	marketing	marketing	NOUN
easat-3377	70	7	supports	support	VERB
easat-3377	70	8	a	a	DET
easat-3377	70	9	reverse	reverse	ADJ
easat-3377	70	10	marketing	marketing	NOUN
easat-3377	70	11	approach	approach	NOUN
easat-3377	70	12	,	,	PUNCT
easat-3377	70	13	where	where	SCONJ
easat-3377	70	14	consumers	consumer	NOUN
easat-3377	70	15	gain	gain	VERB
easat-3377	70	16	the	the	DET
easat-3377	70	17	power	power	NOUN
easat-3377	70	18	to	to	PART
easat-3377	70	19	actively	actively	ADV
easat-3377	70	20	choose	choose	VERB
easat-3377	70	21	the	the	DET
easat-3377	70	22	information	information	NOUN
easat-3377	70	23	,	,	PUNCT
easat-3377	70	24	products	product	NOUN
easat-3377	70	25	,	,	PUNCT
easat-3377	70	26	and	and	CCONJ
easat-3377	70	27	prices	price	NOUN
easat-3377	70	28	that	that	PRON
easat-3377	70	29	align	align	VERB
easat-3377	70	30	best	well	ADV
easat-3377	70	31	with	with	ADP
easat-3377	70	32	their	their	PRON
easat-3377	70	33	needs	need	NOUN
easat-3377	70	34	(	(	PUNCT
easat-3377	70	35	leposky	leposky	PROPN
easat-3377	70	36	et	et	PROPN
easat-3377	70	37	al	al	PROPN
easat-3377	70	38	.	.	PROPN
easat-3377	70	39	,	,	PUNCT
easat-3377	70	40	2017	2017	NUM
easat-3377	70	41	)	)	PUNCT
easat-3377	70	42	.	.	PUNCT
easat-3377	71	1	in	in	ADP
easat-3377	71	2	today	today	NOUN
easat-3377	71	3	’s	’s	PART
easat-3377	71	4	digital	digital	ADJ
easat-3377	71	5	landscape	landscape	NOUN
easat-3377	71	6	,	,	PUNCT
easat-3377	71	7	marketing	marketing	NOUN
easat-3377	71	8	success	success	NOUN
easat-3377	71	9	is	be	AUX
easat-3377	71	10	increasingly	increasingly	ADV
easat-3377	71	11	evaluated	evaluate	VERB
easat-3377	71	12	by	by	ADP
easat-3377	71	13	how	how	SCONJ
easat-3377	71	14	well	well	ADV
easat-3377	71	15	companies	company	NOUN
easat-3377	71	16	deliver	deliver	VERB
easat-3377	71	17	value	value	NOUN
easat-3377	71	18	-	-	PUNCT
easat-3377	71	19	added	add	VERB
easat-3377	71	20	products	product	NOUN
easat-3377	71	21	and	and	CCONJ
easat-3377	71	22	experiences	experience	NOUN
easat-3377	71	23	that	that	PRON
easat-3377	71	24	exceed	exceed	VERB
easat-3377	71	25	customer	customer	NOUN
easat-3377	71	26	expectations	expectation	NOUN
easat-3377	71	27	,	,	PUNCT
easat-3377	71	28	moving	move	VERB
easat-3377	71	29	beyond	beyond	ADP
easat-3377	71	30	isolated	isolate	VERB
easat-3377	71	31	transactions	transaction	NOUN
easat-3377	71	32	to	to	ADP
easat-3377	71	33	long	long	ADJ
easat-3377	71	34	-	-	PUNCT
easat-3377	71	35	term	term	NOUN
easat-3377	71	36	engagement	engagement	NOUN
easat-3377	71	37	(	(	PUNCT
easat-3377	71	38	jara	jara	PROPN
easat-3377	71	39	et	et	PROPN
easat-3377	71	40	al	al	PROPN
easat-3377	71	41	.	.	PROPN
easat-3377	71	42	,	,	PUNCT
easat-3377	71	43	2012	2012	NUM
easat-3377	71	44	)	)	PUNCT
easat-3377	71	45	.	.	PUNCT
easat-3377	72	1	for	for	SCONJ
easat-3377	72	2	businesses	business	NOUN
easat-3377	72	3	to	to	PART
easat-3377	72	4	thrive	thrive	VERB
easat-3377	72	5	in	in	ADP
easat-3377	72	6	e	e	NOUN
easat-3377	72	7	-	-	NOUN
easat-3377	72	8	marketing	marketing	NOUN
easat-3377	72	9	,	,	PUNCT
easat-3377	72	10	they	they	PRON
easat-3377	72	11	must	must	AUX
easat-3377	72	12	build	build	VERB
easat-3377	72	13	strong	strong	ADJ
easat-3377	72	14	customer	customer	NOUN
easat-3377	72	15	relationships	relationship	NOUN
easat-3377	72	16	,	,	PUNCT
easat-3377	72	17	ensure	ensure	VERB
easat-3377	72	18	seamless	seamless	ADJ
easat-3377	72	19	online	online	ADJ
easat-3377	72	20	interactions	interaction	NOUN
easat-3377	72	21	,	,	PUNCT
easat-3377	72	22	uphold	uphold	VERB
easat-3377	72	23	data	data	NOUN
easat-3377	72	24	privacy	privacy	NOUN
easat-3377	72	25	,	,	PUNCT
easat-3377	72	26	and	and	CCONJ
easat-3377	72	27	6328	6328	NUM
easat-3377	72	28	edelweiss	edelweiss	PROPN
easat-3377	72	29	applied	apply	VERB
easat-3377	72	30	science	science	NOUN
easat-3377	72	31	and	and	CCONJ
easat-3377	72	32	technology	technology	NOUN
easat-3377	72	33	issn	issn	PROPN
easat-3377	72	34	:	:	PUNCT
easat-3377	72	35	2576	2576	NUM
easat-3377	72	36	-	-	SYM
easat-3377	72	37	8484	8484	NUM
easat-3377	72	38	vol	vol	NOUN
easat-3377	72	39	.	.	PROPN
easat-3377	73	1	8	8	NUM
easat-3377	73	2	,	,	PUNCT
easat-3377	73	3	no	no	INTJ
easat-3377	73	4	.	.	NOUN
easat-3377	74	1	6	6	NUM
easat-3377	74	2	:	:	PUNCT
easat-3377	74	3	6325	6325	NUM
easat-3377	74	4	-	-	SYM
easat-3377	74	5	6334	6334	NUM
easat-3377	74	6	,	,	PUNCT
easat-3377	74	7	2024	2024	NUM
easat-3377	74	8	doi	doi	NOUN
easat-3377	74	9	:	:	PUNCT
easat-3377	74	10	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	74	11	©	©	ADP
easat-3377	74	12	2024	2024	NUM
easat-3377	74	13	by	by	ADP
easat-3377	74	14	the	the	DET
easat-3377	74	15	author	author	NOUN
easat-3377	74	16	;	;	PUNCT
easat-3377	74	17	licensee	licensee	PROPN
easat-3377	74	18	learning	learn	VERB
easat-3377	74	19	gate	gate	NOUN
easat-3377	74	20	maintain	maintain	VERB
easat-3377	74	21	regular	regular	ADJ
easat-3377	74	22	follow	follow	NOUN
easat-3377	74	23	-	-	PUNCT
easat-3377	74	24	ups	up	NOUN
easat-3377	74	25	(	(	PUNCT
easat-3377	74	26	sinha	sinha	NOUN
easat-3377	74	27	,	,	PUNCT
easat-3377	74	28	2018	2018	NUM
easat-3377	74	29	)	)	PUNCT
easat-3377	74	30	.	.	PUNCT
easat-3377	75	1	the	the	DET
easat-3377	75	2	ultimate	ultimate	ADJ
easat-3377	75	3	goal	goal	NOUN
easat-3377	75	4	is	be	AUX
easat-3377	75	5	to	to	PART
easat-3377	75	6	create	create	VERB
easat-3377	75	7	value	value	NOUN
easat-3377	75	8	-	-	PUNCT
easat-3377	75	9	driven	drive	VERB
easat-3377	75	10	,	,	PUNCT
easat-3377	75	11	enduring	enduring	ADJ
easat-3377	75	12	connections	connection	NOUN
easat-3377	75	13	with	with	ADP
easat-3377	75	14	customers	customer	NOUN
easat-3377	75	15	,	,	PUNCT
easat-3377	75	16	offering	offer	VERB
easat-3377	75	17	personalized	personalized	ADJ
easat-3377	75	18	experiences	experience	NOUN
easat-3377	75	19	that	that	PRON
easat-3377	75	20	meet	meet	VERB
easat-3377	75	21	ongoing	ongoing	ADJ
easat-3377	75	22	consumer	consumer	NOUN
easat-3377	75	23	desires	desire	NOUN
easat-3377	75	24	..	..	PUNCT
easat-3377	76	1	4	4	X
easat-3377	76	2	.	.	PUNCT
easat-3377	77	1	the	the	DET
easat-3377	77	2	specificities	specificity	NOUN
easat-3377	77	3	of	of	ADP
easat-3377	77	4	digital	digital	ADJ
easat-3377	77	5	marketing	marketing	NOUN
easat-3377	77	6	digital	digital	ADJ
easat-3377	77	7	marketing	marketing	NOUN
easat-3377	77	8	stands	stand	VERB
easat-3377	77	9	apart	apart	ADV
easat-3377	77	10	from	from	ADP
easat-3377	77	11	traditional	traditional	ADJ
easat-3377	77	12	marketing	marketing	NOUN
easat-3377	77	13	due	due	ADP
easat-3377	77	14	to	to	ADP
easat-3377	77	15	the	the	DET
easat-3377	77	16	unique	unique	ADJ
easat-3377	77	17	features	feature	NOUN
easat-3377	77	18	of	of	ADP
easat-3377	77	19	digital	digital	ADJ
easat-3377	77	20	media	medium	NOUN
easat-3377	77	21	,	,	PUNCT
easat-3377	77	22	particularly	particularly	ADV
easat-3377	77	23	the	the	DET
easat-3377	77	24	internet	internet	NOUN
easat-3377	77	25	.	.	PUNCT
easat-3377	78	1	these	these	DET
easat-3377	78	2	platforms	platform	NOUN
easat-3377	78	3	enable	enable	VERB
easat-3377	78	4	new	new	ADJ
easat-3377	78	5	forms	form	NOUN
easat-3377	78	6	of	of	ADP
easat-3377	78	7	interactivity	interactivity	NOUN
easat-3377	78	8	,	,	PUNCT
easat-3377	78	9	personalization	personalization	NOUN
easat-3377	78	10	,	,	PUNCT
easat-3377	78	11	and	and	CCONJ
easat-3377	78	12	relationship	relationship	NOUN
easat-3377	78	13	-	-	PUNCT
easat-3377	78	14	building	building	NOUN
easat-3377	78	15	through	through	ADP
easat-3377	78	16	advanced	advanced	ADJ
easat-3377	78	17	digital	digital	ADJ
easat-3377	78	18	technologies	technology	NOUN
easat-3377	78	19	.	.	PUNCT
easat-3377	79	1	4.1	4.1	NUM
easat-3377	79	2	.	.	PUNCT
easat-3377	79	3	interactivity	interactivity	NOUN
easat-3377	79	4	in	in	ADP
easat-3377	79	5	digital	digital	ADJ
easat-3377	79	6	marketing	marketing	NOUN
easat-3377	79	7	,	,	PUNCT
easat-3377	79	8	consumers	consumer	NOUN
easat-3377	79	9	often	often	ADV
easat-3377	79	10	initiate	initiate	VERB
easat-3377	79	11	interactions	interaction	NOUN
easat-3377	79	12	by	by	ADP
easat-3377	79	13	seeking	seek	VERB
easat-3377	79	14	out	out	ADP
easat-3377	79	15	information	information	NOUN
easat-3377	79	16	or	or	CCONJ
easat-3377	79	17	experiences	experience	NOUN
easat-3377	79	18	online	online	ADV
easat-3377	79	19	(	(	PUNCT
easat-3377	79	20	stone	stone	NOUN
easat-3377	79	21	&	&	CCONJ
easat-3377	79	22	woodcock	woodcock	NOUN
easat-3377	79	23	,	,	PUNCT
easat-3377	79	24	2014	2014	NUM
easat-3377	79	25	)	)	PUNCT
easat-3377	79	26	.	.	PUNCT
easat-3377	80	1	this	this	DET
easat-3377	80	2	"	"	PUNCT
easat-3377	80	3	pull	pull	ADJ
easat-3377	80	4	approach	approach	NOUN
easat-3377	80	5	"	"	PUNCT
easat-3377	80	6	reverses	reverse	VERB
easat-3377	80	7	the	the	DET
easat-3377	80	8	traditional	traditional	ADJ
easat-3377	80	9	marketing	marketing	NOUN
easat-3377	80	10	dynamic	dynamic	NOUN
easat-3377	80	11	.	.	PUNCT
easat-3377	81	1	companies	company	NOUN
easat-3377	81	2	must	must	AUX
easat-3377	81	3	respond	respond	VERB
easat-3377	81	4	quickly	quickly	ADV
easat-3377	81	5	,	,	PUNCT
easat-3377	81	6	proactively	proactively	ADV
easat-3377	81	7	,	,	PUNCT
easat-3377	81	8	and	and	CCONJ
easat-3377	81	9	attentively	attentively	ADV
easat-3377	81	10	to	to	PART
easat-3377	81	11	engage	engage	VERB
easat-3377	81	12	users	user	NOUN
easat-3377	81	13	.	.	PUNCT
easat-3377	82	1	through	through	ADP
easat-3377	82	2	cookies	cookie	NOUN
easat-3377	82	3	,	,	PUNCT
easat-3377	82	4	businesses	business	NOUN
easat-3377	82	5	gather	gather	VERB
easat-3377	82	6	data	datum	NOUN
easat-3377	82	7	from	from	ADP
easat-3377	82	8	consumer	consumer	NOUN
easat-3377	82	9	visits	visit	NOUN
easat-3377	82	10	,	,	PUNCT
easat-3377	82	11	fostering	foster	VERB
easat-3377	82	12	two	two	NUM
easat-3377	82	13	-	-	PUNCT
easat-3377	82	14	way	way	NOUN
easat-3377	82	15	communication	communication	NOUN
easat-3377	82	16	rather	rather	ADV
easat-3377	82	17	than	than	ADP
easat-3377	82	18	the	the	DET
easat-3377	82	19	one	one	NUM
easat-3377	82	20	-	-	PUNCT
easat-3377	82	21	sided	sided	ADJ
easat-3377	82	22	approach	approach	NOUN
easat-3377	82	23	seen	see	VERB
easat-3377	82	24	in	in	ADP
easat-3377	82	25	traditional	traditional	ADJ
easat-3377	82	26	media	medium	NOUN
easat-3377	82	27	.	.	PUNCT
easat-3377	83	1	4.2	4.2	NUM
easat-3377	83	2	.	.	PUNCT
easat-3377	84	1	knowing	know	VERB
easat-3377	84	2	the	the	DET
easat-3377	84	3	client	client	NOUN
easat-3377	84	4	the	the	DET
easat-3377	84	5	internet	internet	NOUN
easat-3377	84	6	enables	enable	VERB
easat-3377	84	7	companies	company	NOUN
easat-3377	84	8	to	to	PART
easat-3377	84	9	gather	gather	VERB
easat-3377	84	10	detailed	detailed	ADJ
easat-3377	84	11	consumer	consumer	NOUN
easat-3377	84	12	insights	insight	NOUN
easat-3377	84	13	at	at	ADP
easat-3377	84	14	a	a	DET
easat-3377	84	15	low	low	ADJ
easat-3377	84	16	cost	cost	NOUN
easat-3377	84	17	.	.	PUNCT
easat-3377	85	1	each	each	DET
easat-3377	85	2	online	online	ADJ
easat-3377	85	3	interaction	interaction	NOUN
easat-3377	85	4	generates	generate	VERB
easat-3377	85	5	data	datum	NOUN
easat-3377	85	6	,	,	PUNCT
easat-3377	85	7	which	which	PRON
easat-3377	85	8	can	can	AUX
easat-3377	85	9	be	be	AUX
easat-3377	85	10	analyzed	analyze	VERB
easat-3377	85	11	to	to	PART
easat-3377	85	12	better	well	ADV
easat-3377	85	13	understand	understand	VERB
easat-3377	85	14	consumer	consumer	NOUN
easat-3377	85	15	preferences	preference	NOUN
easat-3377	85	16	and	and	CCONJ
easat-3377	85	17	behaviors	behavior	NOUN
easat-3377	85	18	(	(	PUNCT
easat-3377	85	19	de	de	X
easat-3377	85	20	bock	bock	PROPN
easat-3377	85	21	&	&	CCONJ
easat-3377	85	22	van	van	PROPN
easat-3377	85	23	den	den	PROPN
easat-3377	85	24	poel	poel	NOUN
easat-3377	85	25	,	,	PUNCT
easat-3377	85	26	2010	2010	NUM
easat-3377	85	27	)	)	PUNCT
easat-3377	85	28	.	.	PUNCT
easat-3377	86	1	this	this	DET
easat-3377	86	2	continuous	continuous	ADJ
easat-3377	86	3	flow	flow	NOUN
easat-3377	86	4	of	of	ADP
easat-3377	86	5	data	datum	NOUN
easat-3377	86	6	,	,	PUNCT
easat-3377	86	7	amplified	amplify	VERB
easat-3377	86	8	by	by	ADP
easat-3377	86	9	social	social	ADJ
easat-3377	86	10	media	medium	NOUN
easat-3377	86	11	and	and	CCONJ
easat-3377	86	12	smartphone	smartphone	NOUN
easat-3377	86	13	apps	app	NOUN
easat-3377	86	14	,	,	PUNCT
easat-3377	86	15	allows	allow	VERB
easat-3377	86	16	for	for	ADP
easat-3377	86	17	more	more	ADV
easat-3377	86	18	accurate	accurate	ADJ
easat-3377	86	19	audience	audience	NOUN
easat-3377	86	20	targeting	target	VERB
easat-3377	86	21	and	and	CCONJ
easat-3377	86	22	improved	improve	VERB
easat-3377	86	23	customer	customer	NOUN
easat-3377	86	24	knowledge	knowledge	NOUN
easat-3377	86	25	.	.	PUNCT
easat-3377	87	1	4.3	4.3	NUM
easat-3377	87	2	.	.	PUNCT
easat-3377	87	3	individualization	individualization	NOUN
easat-3377	87	4	digital	digital	ADJ
easat-3377	87	5	platforms	platform	NOUN
easat-3377	87	6	allow	allow	VERB
easat-3377	87	7	for	for	ADP
easat-3377	87	8	mass	mass	NOUN
easat-3377	87	9	customization	customization	NOUN
easat-3377	87	10	and	and	CCONJ
easat-3377	87	11	individualized	individualized	ADJ
easat-3377	87	12	customer	customer	NOUN
easat-3377	87	13	relationships	relationship	NOUN
easat-3377	87	14	.	.	PUNCT
easat-3377	88	1	by	by	ADP
easat-3377	88	2	analyzing	analyze	VERB
easat-3377	88	3	user	user	NOUN
easat-3377	88	4	behavior	behavior	NOUN
easat-3377	88	5	,	,	PUNCT
easat-3377	88	6	companies	company	NOUN
easat-3377	88	7	can	can	AUX
easat-3377	88	8	personalize	personalize	VERB
easat-3377	88	9	the	the	DET
easat-3377	88	10	consumer	consumer	NOUN
easat-3377	88	11	experience	experience	NOUN
easat-3377	88	12	at	at	ADP
easat-3377	88	13	scale	scale	NOUN
easat-3377	88	14	,	,	PUNCT
easat-3377	88	15	such	such	ADJ
easat-3377	88	16	as	as	ADP
easat-3377	88	17	offering	offer	VERB
easat-3377	88	18	tailored	tailor	VERB
easat-3377	88	19	recommendations	recommendation	NOUN
easat-3377	88	20	or	or	CCONJ
easat-3377	88	21	communications	communication	NOUN
easat-3377	88	22	.	.	PUNCT
easat-3377	89	1	amazon.com	amazon.com	NOUN
easat-3377	89	2	pioneered	pioneer	VERB
easat-3377	89	3	this	this	DET
easat-3377	89	4	approach	approach	NOUN
easat-3377	89	5	by	by	ADP
easat-3377	89	6	personalizing	personalize	VERB
easat-3377	89	7	its	its	PRON
easat-3377	89	8	interface	interface	NOUN
easat-3377	89	9	and	and	CCONJ
easat-3377	89	10	customer	customer	NOUN
easat-3377	89	11	interactions	interaction	NOUN
easat-3377	89	12	(	(	PUNCT
easat-3377	89	13	park	park	NOUN
easat-3377	89	14	,	,	PUNCT
easat-3377	89	15	2017	2017	NUM
easat-3377	89	16	)	)	PUNCT
easat-3377	89	17	.	.	PUNCT
easat-3377	90	1	this	this	DET
easat-3377	90	2	customization	customization	NOUN
easat-3377	90	3	enhances	enhance	VERB
easat-3377	90	4	relationships	relationship	NOUN
easat-3377	90	5	and	and	CCONJ
easat-3377	90	6	strengthens	strengthen	VERB
easat-3377	90	7	brand	brand	NOUN
easat-3377	90	8	loyalty	loyalty	NOUN
easat-3377	90	9	through	through	ADP
easat-3377	90	10	positive	positive	ADJ
easat-3377	90	11	,	,	PUNCT
easat-3377	90	12	memorable	memorable	ADJ
easat-3377	90	13	customer	customer	NOUN
easat-3377	90	14	experiences	experience	NOUN
easat-3377	90	15	.	.	PUNCT
easat-3377	91	1	5	5	X
easat-3377	91	2	.	.	X
easat-3377	91	3	banking	banking	NOUN
easat-3377	91	4	performance	performance	NOUN
easat-3377	91	5	this	this	DET
easat-3377	91	6	section	section	NOUN
easat-3377	91	7	explores	explore	VERB
easat-3377	91	8	four	four	NUM
easat-3377	91	9	key	key	ADJ
easat-3377	91	10	dimensions	dimension	NOUN
easat-3377	91	11	that	that	PRON
easat-3377	91	12	highlight	highlight	VERB
easat-3377	91	13	how	how	SCONJ
easat-3377	91	14	digital	digital	ADJ
easat-3377	91	15	marketing	marketing	NOUN
easat-3377	91	16	impacts	impact	NOUN
easat-3377	91	17	banking	banking	NOUN
easat-3377	91	18	performance	performance	NOUN
easat-3377	91	19	:	:	PUNCT
easat-3377	91	20	customer	customer	NOUN
easat-3377	91	21	relationship	relationship	NOUN
easat-3377	91	22	strength	strength	NOUN
easat-3377	91	23	,	,	PUNCT
easat-3377	91	24	banking	banking	NOUN
easat-3377	91	25	service	service	NOUN
easat-3377	91	26	innovation	innovation	NOUN
easat-3377	91	27	,	,	PUNCT
easat-3377	91	28	customer	customer	NOUN
easat-3377	91	29	satisfaction	satisfaction	NOUN
easat-3377	91	30	,	,	PUNCT
easat-3377	91	31	and	and	CCONJ
easat-3377	91	32	financial	financial	ADJ
easat-3377	91	33	performance	performance	NOUN
easat-3377	91	34	.	.	PUNCT
easat-3377	92	1	5.1	5.1	NUM
easat-3377	92	2	.	.	PUNCT
easat-3377	92	3	customer	customer	NOUN
easat-3377	92	4	relationship	relationship	NOUN
easat-3377	92	5	strength	strength	NOUN
easat-3377	92	6	relationship	relationship	NOUN
easat-3377	92	7	marketing	marketing	NOUN
easat-3377	92	8	involves	involve	VERB
easat-3377	92	9	long	long	ADJ
easat-3377	92	10	-	-	PUNCT
easat-3377	92	11	term	term	NOUN
easat-3377	92	12	,	,	PUNCT
easat-3377	92	13	trust	trust	NOUN
easat-3377	92	14	-	-	PUNCT
easat-3377	92	15	based	base	VERB
easat-3377	92	16	interactions	interaction	NOUN
easat-3377	92	17	,	,	PUNCT
easat-3377	92	18	focusing	focus	VERB
easat-3377	92	19	on	on	ADP
easat-3377	92	20	customer	customer	NOUN
easat-3377	92	21	acquisition	acquisition	NOUN
easat-3377	92	22	and	and	CCONJ
easat-3377	92	23	retention	retention	NOUN
easat-3377	92	24	(	(	PUNCT
easat-3377	92	25	doyle	doyle	NOUN
easat-3377	92	26	&	&	CCONJ
easat-3377	92	27	stern	stern	PROPN
easat-3377	92	28	,	,	PUNCT
easat-3377	92	29	2006	2006	NUM
easat-3377	92	30	;	;	PUNCT
easat-3377	92	31	sheth	sheth	PROPN
easat-3377	92	32	&	&	CCONJ
easat-3377	92	33	parvatiyar	parvatiyar	PROPN
easat-3377	92	34	,	,	PUNCT
easat-3377	92	35	1995	1995	NUM
easat-3377	92	36	)	)	PUNCT
easat-3377	92	37	.	.	PUNCT
easat-3377	93	1	companies	company	NOUN
easat-3377	93	2	are	be	AUX
easat-3377	93	3	increasingly	increasingly	ADV
easat-3377	93	4	prioritizing	prioritize	VERB
easat-3377	93	5	strong	strong	ADJ
easat-3377	93	6	customer	customer	NOUN
easat-3377	93	7	relationships	relationship	NOUN
easat-3377	93	8	to	to	PART
easat-3377	93	9	foster	foster	VERB
easat-3377	93	10	loyalty	loyalty	NOUN
easat-3377	93	11	(	(	PUNCT
easat-3377	93	12	gummesson	gummesson	NOUN
easat-3377	93	13	,	,	PUNCT
easat-3377	93	14	2008	2008	NUM
easat-3377	93	15	)	)	PUNCT
easat-3377	93	16	.	.	PUNCT
easat-3377	94	1	according	accord	VERB
easat-3377	94	2	to	to	ADP
easat-3377	94	3	berry	berry	NOUN
easat-3377	94	4	&	&	CCONJ
easat-3377	94	5	parasuraman	parasuraman	NOUN
easat-3377	94	6	(	(	PUNCT
easat-3377	94	7	1991	1991	NUM
easat-3377	94	8	)	)	PUNCT
easat-3377	94	9	,	,	PUNCT
easat-3377	94	10	relationship	relationship	NOUN
easat-3377	94	11	marketing	marketing	NOUN
easat-3377	94	12	is	be	AUX
easat-3377	94	13	critical	critical	ADJ
easat-3377	94	14	in	in	ADP
easat-3377	94	15	maintaining	maintain	VERB
easat-3377	94	16	customer	customer	NOUN
easat-3377	94	17	connections	connection	NOUN
easat-3377	94	18	.	.	PUNCT
easat-3377	95	1	research	research	NOUN
easat-3377	95	2	by	by	ADP
easat-3377	95	3	ward	ward	NOUN
easat-3377	95	4	and	and	CCONJ
easat-3377	95	5	dagger	dagger	NOUN
easat-3377	95	6	(	(	PUNCT
easat-3377	95	7	2007	2007	NUM
easat-3377	95	8	)	)	PUNCT
easat-3377	95	9	stresses	stress	VERB
easat-3377	95	10	that	that	SCONJ
easat-3377	95	11	organizations	organization	NOUN
easat-3377	95	12	must	must	AUX
easat-3377	95	13	engage	engage	VERB
easat-3377	95	14	in	in	ADP
easat-3377	95	15	relationship	relationship	NOUN
easat-3377	95	16	marketing	marketing	NOUN
easat-3377	95	17	to	to	PART
easat-3377	95	18	remain	remain	VERB
easat-3377	95	19	competitive	competitive	ADJ
easat-3377	95	20	,	,	PUNCT
easat-3377	95	21	with	with	ADP
easat-3377	95	22	trust	trust	NOUN
easat-3377	95	23	and	and	CCONJ
easat-3377	95	24	communication	communication	NOUN
easat-3377	95	25	serving	serve	VERB
easat-3377	95	26	as	as	ADP
easat-3377	95	27	essential	essential	ADJ
easat-3377	95	28	pillars	pillar	NOUN
easat-3377	95	29	(	(	PUNCT
easat-3377	95	30	camarero	camarero	NOUN
easat-3377	95	31	,	,	PUNCT
easat-3377	95	32	2007	2007	NUM
easat-3377	95	33	)	)	PUNCT
easat-3377	95	34	.	.	PUNCT
easat-3377	96	1	trust	trust	NOUN
easat-3377	96	2	,	,	PUNCT
easat-3377	96	3	in	in	ADP
easat-3377	96	4	particular	particular	ADJ
easat-3377	96	5	,	,	PUNCT
easat-3377	96	6	is	be	AUX
easat-3377	96	7	a	a	DET
easat-3377	96	8	unique	unique	ADJ
easat-3377	96	9	value	value	NOUN
easat-3377	96	10	difficult	difficult	ADJ
easat-3377	96	11	for	for	SCONJ
easat-3377	96	12	competitors	competitor	NOUN
easat-3377	96	13	to	to	PART
easat-3377	96	14	replicate	replicate	VERB
easat-3377	96	15	(	(	PUNCT
easat-3377	96	16	brady	brady	PROPN
easat-3377	96	17	&	&	CCONJ
easat-3377	96	18	cronin	cronin	PROPN
easat-3377	96	19	,	,	PUNCT
easat-3377	96	20	2003	2003	NUM
easat-3377	96	21	)	)	PUNCT
easat-3377	96	22	.	.	PUNCT
easat-3377	97	1	customer	customer	NOUN
easat-3377	97	2	loyalty	loyalty	NOUN
easat-3377	97	3	,	,	PUNCT
easat-3377	97	4	driven	drive	VERB
easat-3377	97	5	by	by	ADP
easat-3377	97	6	strong	strong	ADJ
easat-3377	97	7	relationships	relationship	NOUN
easat-3377	97	8	,	,	PUNCT
easat-3377	97	9	boosts	boost	VERB
easat-3377	97	10	profitability	profitability	NOUN
easat-3377	97	11	and	and	CCONJ
easat-3377	97	12	reduces	reduce	VERB
easat-3377	97	13	costs	cost	NOUN
easat-3377	97	14	related	relate	VERB
easat-3377	97	15	to	to	ADP
easat-3377	97	16	acquiring	acquire	VERB
easat-3377	97	17	new	new	ADJ
easat-3377	97	18	customers	customer	NOUN
easat-3377	97	19	(	(	PUNCT
easat-3377	97	20	oliver	oliver	ADV
easat-3377	97	21	,	,	PUNCT
easat-3377	97	22	1997	1997	NUM
easat-3377	97	23	;	;	PUNCT
easat-3377	97	24	gronroos	gronroos	PROPN
easat-3377	97	25	,	,	PUNCT
easat-3377	97	26	2000	2000	NUM
easat-3377	97	27	;	;	PUNCT
easat-3377	97	28	barroso	barroso	PROPN
easat-3377	97	29	&	&	CCONJ
easat-3377	97	30	martin	martin	PROPN
easat-3377	97	31	,	,	PUNCT
easat-3377	97	32	1999	1999	NUM
easat-3377	97	33	)	)	PUNCT
easat-3377	97	34	.	.	PUNCT
easat-3377	98	1	5.2	5.2	NUM
easat-3377	98	2	.	.	PUNCT
easat-3377	98	3	banking	banking	NOUN
easat-3377	98	4	service	service	NOUN
easat-3377	98	5	innovation	innovation	NOUN
easat-3377	98	6	innovation	innovation	NOUN
easat-3377	98	7	is	be	AUX
easat-3377	98	8	key	key	ADJ
easat-3377	98	9	to	to	ADP
easat-3377	98	10	transforming	transform	VERB
easat-3377	98	11	the	the	DET
easat-3377	98	12	banking	banking	NOUN
easat-3377	98	13	industry	industry	NOUN
easat-3377	98	14	.	.	PUNCT
easat-3377	99	1	defined	define	VERB
easat-3377	99	2	as	as	ADP
easat-3377	99	3	the	the	DET
easat-3377	99	4	application	application	NOUN
easat-3377	99	5	of	of	ADP
easat-3377	99	6	new	new	ADJ
easat-3377	99	7	ideas	idea	NOUN
easat-3377	99	8	,	,	PUNCT
easat-3377	99	9	processes	process	NOUN
easat-3377	99	10	,	,	PUNCT
easat-3377	99	11	and	and	CCONJ
easat-3377	99	12	products	product	NOUN
easat-3377	99	13	(	(	PUNCT
easat-3377	99	14	thompson	thompson	NOUN
easat-3377	99	15	,	,	PUNCT
easat-3377	99	16	1965	1965	NUM
easat-3377	99	17	;	;	PUNCT
easat-3377	99	18	west	west	PROPN
easat-3377	99	19	&	&	CCONJ
easat-3377	99	20	anderson	anderson	PROPN
easat-3377	99	21	,	,	PUNCT
easat-3377	99	22	1996	1996	NUM
easat-3377	99	23	)	)	PUNCT
easat-3377	99	24	,	,	PUNCT
easat-3377	99	25	banking	banking	NOUN
easat-3377	99	26	innovation	innovation	NOUN
easat-3377	99	27	introduces	introduce	VERB
easat-3377	99	28	advanced	advanced	ADJ
easat-3377	99	29	technologies	technology	NOUN
easat-3377	99	30	and	and	CCONJ
easat-3377	99	31	work	work	NOUN
easat-3377	99	32	processes	process	NOUN
easat-3377	99	33	,	,	PUNCT
easat-3377	99	34	giving	give	VERB
easat-3377	99	35	banks	bank	NOUN
easat-3377	99	36	a	a	DET
easat-3377	99	37	competitive	competitive	ADJ
easat-3377	99	38	edge	edge	NOUN
easat-3377	99	39	(	(	PUNCT
easat-3377	99	40	baregheh	baregheh	NOUN
easat-3377	99	41	et	et	PROPN
easat-3377	99	42	al	al	PROPN
easat-3377	99	43	.	.	PROPN
easat-3377	99	44	,	,	PUNCT
easat-3377	99	45	2009	2009	NUM
easat-3377	99	46	)	)	PUNCT
easat-3377	99	47	.	.	PUNCT
easat-3377	100	1	digital	digital	ADJ
easat-3377	100	2	innovations	innovation	NOUN
easat-3377	100	3	such	such	ADJ
easat-3377	100	4	as	as	ADP
easat-3377	100	5	internet	internet	NOUN
easat-3377	100	6	banking	banking	NOUN
easat-3377	100	7	,	,	PUNCT
easat-3377	100	8	mobile	mobile	ADJ
easat-3377	100	9	banking	banking	NOUN
easat-3377	100	10	,	,	PUNCT
easat-3377	100	11	and	and	CCONJ
easat-3377	100	12	atms	atms	NOUN
easat-3377	100	13	have	have	AUX
easat-3377	100	14	reshaped	reshape	VERB
easat-3377	100	15	customer	customer	NOUN
easat-3377	100	16	experiences	experience	NOUN
easat-3377	100	17	,	,	PUNCT
easat-3377	100	18	offering	offer	VERB
easat-3377	100	19	convenience	convenience	NOUN
easat-3377	100	20	and	and	CCONJ
easat-3377	100	21	faster	fast	ADJ
easat-3377	100	22	services	service	NOUN
easat-3377	100	23	(	(	PUNCT
easat-3377	100	24	mishra	mishra	PROPN
easat-3377	100	25	,	,	PUNCT
easat-3377	100	26	2014	2014	NUM
easat-3377	100	27	;	;	PUNCT
easat-3377	100	28	thakur	thakur	PROPN
easat-3377	100	29	,	,	PUNCT
easat-3377	100	30	2014	2014	NUM
easat-3377	100	31	)	)	PUNCT
easat-3377	100	32	.	.	PUNCT
easat-3377	101	1	these	these	DET
easat-3377	101	2	innovations	innovation	NOUN
easat-3377	101	3	enhance	enhance	VERB
easat-3377	101	4	customer	customer	NOUN
easat-3377	101	5	satisfaction	satisfaction	NOUN
easat-3377	101	6	and	and	CCONJ
easat-3377	101	7	loyalty	loyalty	NOUN
easat-3377	101	8	while	while	SCONJ
easat-3377	101	9	reducing	reduce	VERB
easat-3377	101	10	transaction	transaction	NOUN
easat-3377	101	11	times	time	NOUN
easat-3377	101	12	and	and	CCONJ
easat-3377	101	13	operational	operational	ADJ
easat-3377	101	14	costs	cost	NOUN
easat-3377	101	15	.	.	PUNCT
easat-3377	102	1	technological	technological	ADJ
easat-3377	102	2	advancements	advancement	NOUN
easat-3377	102	3	have	have	AUX
easat-3377	102	4	made	make	VERB
easat-3377	102	5	traditional	traditional	ADJ
easat-3377	102	6	services	service	NOUN
easat-3377	102	7	obsolete	obsolete	ADJ
easat-3377	102	8	and	and	CCONJ
easat-3377	102	9	enabled	enable	VERB
easat-3377	102	10	customers	customer	NOUN
easat-3377	102	11	to	to	PART
easat-3377	102	12	conduct	conduct	VERB
easat-3377	102	13	financial	financial	ADJ
easat-3377	102	14	transactions	transaction	NOUN
easat-3377	102	15	easily	easily	ADV
easat-3377	102	16	and	and	CCONJ
easat-3377	102	17	efficiently	efficiently	ADV
easat-3377	102	18	across	across	ADP
easat-3377	102	19	banks	bank	NOUN
easat-3377	102	20	and	and	CCONJ
easat-3377	102	21	countries	country	NOUN
easat-3377	102	22	(	(	PUNCT
easat-3377	102	23	proença	proença	NOUN
easat-3377	102	24	&	&	CCONJ
easat-3377	102	25	rodrigues	rodrigues	PROPN
easat-3377	102	26	,	,	PUNCT
easat-3377	102	27	2011	2011	NUM
easat-3377	102	28	;	;	PUNCT
easat-3377	102	29	jan	jan	PROPN
easat-3377	102	30	6329	6329	PROPN
easat-3377	102	31	edelweiss	edelweiss	PROPN
easat-3377	102	32	applied	apply	VERB
easat-3377	102	33	science	science	NOUN
easat-3377	102	34	and	and	CCONJ
easat-3377	102	35	technology	technology	NOUN
easat-3377	102	36	issn	issn	PROPN
easat-3377	102	37	:	:	PUNCT
easat-3377	102	38	2576	2576	NUM
easat-3377	102	39	-	-	SYM
easat-3377	102	40	8484	8484	NUM
easat-3377	102	41	vol	vol	NOUN
easat-3377	102	42	.	.	PROPN
easat-3377	102	43	8	8	NUM
easat-3377	102	44	,	,	PUNCT
easat-3377	102	45	no	no	INTJ
easat-3377	102	46	.	.	NOUN
easat-3377	103	1	6	6	NUM
easat-3377	103	2	:	:	PUNCT
easat-3377	103	3	6325	6325	NUM
easat-3377	103	4	-	-	SYM
easat-3377	103	5	6334	6334	NUM
easat-3377	103	6	,	,	PUNCT
easat-3377	103	7	2024	2024	NUM
easat-3377	103	8	doi	doi	NOUN
easat-3377	103	9	:	:	PUNCT
easat-3377	103	10	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	103	11	©	©	ADP
easat-3377	103	12	2024	2024	NUM
easat-3377	103	13	by	by	ADP
easat-3377	103	14	the	the	DET
easat-3377	103	15	author	author	NOUN
easat-3377	103	16	;	;	PUNCT
easat-3377	103	17	licensee	licensee	PROPN
easat-3377	103	18	learning	learning	PROPN
easat-3377	103	19	gate	gate	PROPN
easat-3377	103	20	&	&	CCONJ
easat-3377	103	21	abdullah	abdullah	PROPN
easat-3377	103	22	,	,	PUNCT
easat-3377	103	23	2014	2014	NUM
easat-3377	103	24	)	)	PUNCT
easat-3377	103	25	.	.	PUNCT
easat-3377	104	1	the	the	DET
easat-3377	104	2	drive	drive	NOUN
easat-3377	104	3	for	for	ADP
easat-3377	104	4	innovation	innovation	NOUN
easat-3377	104	5	is	be	AUX
easat-3377	104	6	fueled	fuel	VERB
easat-3377	104	7	by	by	ADP
easat-3377	104	8	competition	competition	NOUN
easat-3377	104	9	,	,	PUNCT
easat-3377	104	10	customer	customer	NOUN
easat-3377	104	11	expectations	expectation	NOUN
easat-3377	104	12	,	,	PUNCT
easat-3377	104	13	and	and	CCONJ
easat-3377	104	14	the	the	DET
easat-3377	104	15	need	need	NOUN
easat-3377	104	16	for	for	ADP
easat-3377	104	17	increased	increase	VERB
easat-3377	104	18	convenience	convenience	NOUN
easat-3377	104	19	(	(	PUNCT
easat-3377	104	20	amin	amin	NOUN
easat-3377	104	21	,	,	PUNCT
easat-3377	104	22	2016	2016	NUM
easat-3377	104	23	;	;	PUNCT
easat-3377	104	24	khan	khan	PROPN
easat-3377	104	25	,	,	PUNCT
easat-3377	104	26	2010	2010	NUM
easat-3377	104	27	)	)	PUNCT
easat-3377	104	28	.	.	PUNCT
easat-3377	105	1	5.3	5.3	NUM
easat-3377	105	2	.	.	PUNCT
easat-3377	105	3	customer	customer	NOUN
easat-3377	105	4	satisfaction	satisfaction	NOUN
easat-3377	105	5	customer	customer	NOUN
easat-3377	105	6	satisfaction	satisfaction	NOUN
easat-3377	105	7	is	be	AUX
easat-3377	105	8	often	often	ADV
easat-3377	105	9	defined	define	VERB
easat-3377	105	10	as	as	ADP
easat-3377	105	11	a	a	DET
easat-3377	105	12	consumer	consumer	NOUN
easat-3377	105	13	's	's	PART
easat-3377	105	14	fulfillment	fulfillment	NOUN
easat-3377	105	15	response	response	NOUN
easat-3377	105	16	,	,	PUNCT
easat-3377	105	17	where	where	SCONJ
easat-3377	105	18	they	they	PRON
easat-3377	105	19	judge	judge	VERB
easat-3377	105	20	whether	whether	SCONJ
easat-3377	105	21	a	a	DET
easat-3377	105	22	product	product	NOUN
easat-3377	105	23	or	or	CCONJ
easat-3377	105	24	service	service	NOUN
easat-3377	105	25	has	have	AUX
easat-3377	105	26	provided	provide	VERB
easat-3377	105	27	a	a	DET
easat-3377	105	28	pleasurable	pleasurable	ADJ
easat-3377	105	29	level	level	NOUN
easat-3377	105	30	of	of	ADP
easat-3377	105	31	consumption	consumption	NOUN
easat-3377	105	32	-	-	PUNCT
easat-3377	105	33	related	relate	VERB
easat-3377	105	34	fulfillment	fulfillment	NOUN
easat-3377	105	35	,	,	PUNCT
easat-3377	105	36	considering	consider	VERB
easat-3377	105	37	expectations	expectation	NOUN
easat-3377	105	38	and	and	CCONJ
easat-3377	105	39	perceived	perceive	VERB
easat-3377	105	40	performance	performance	NOUN
easat-3377	105	41	(	(	PUNCT
easat-3377	105	42	ilieska	ilieska	NOUN
easat-3377	105	43	,	,	PUNCT
easat-3377	105	44	2013	2013	NUM
easat-3377	105	45	)	)	PUNCT
easat-3377	105	46	.	.	PUNCT
easat-3377	106	1	it	it	PRON
easat-3377	106	2	is	be	AUX
easat-3377	106	3	crucial	crucial	ADJ
easat-3377	106	4	for	for	ADP
easat-3377	106	5	customer	customer	NOUN
easat-3377	106	6	retention	retention	NOUN
easat-3377	106	7	and	and	CCONJ
easat-3377	106	8	long	long	ADJ
easat-3377	106	9	-	-	PUNCT
easat-3377	106	10	term	term	NOUN
easat-3377	106	11	organizational	organizational	ADJ
easat-3377	106	12	competitiveness	competitiveness	NOUN
easat-3377	106	13	(	(	PUNCT
easat-3377	106	14	zygiaris	zygiaris	NOUN
easat-3377	106	15	et	et	PROPN
easat-3377	106	16	al	al	PROPN
easat-3377	106	17	.	.	PROPN
easat-3377	106	18	,	,	PUNCT
easat-3377	106	19	2022	2022	NUM
easat-3377	106	20	)	)	PUNCT
easat-3377	106	21	.	.	PUNCT
easat-3377	107	1	to	to	PART
easat-3377	107	2	better	well	ADV
easat-3377	107	3	understand	understand	VERB
easat-3377	107	4	customer	customer	NOUN
easat-3377	107	5	satisfaction	satisfaction	NOUN
easat-3377	107	6	,	,	PUNCT
easat-3377	107	7	three	three	NUM
easat-3377	107	8	main	main	ADJ
easat-3377	107	9	elements	element	NOUN
easat-3377	107	10	are	be	AUX
easat-3377	107	11	identified	identify	VERB
easat-3377	107	12	:	:	PUNCT
easat-3377	107	13	:	:	PUNCT
easat-3377	107	14	•	•	NUM
easat-3377	107	15	expectation	expectation	NOUN
easat-3377	107	16	:	:	PUNCT
easat-3377	107	17	this	this	PRON
easat-3377	107	18	refers	refer	VERB
easat-3377	107	19	to	to	ADP
easat-3377	107	20	the	the	DET
easat-3377	107	21	customer	customer	NOUN
easat-3377	107	22	's	's	PART
easat-3377	107	23	perception	perception	NOUN
easat-3377	107	24	of	of	ADP
easat-3377	107	25	a	a	DET
easat-3377	107	26	product	product	NOUN
easat-3377	107	27	or	or	CCONJ
easat-3377	107	28	service	service	NOUN
easat-3377	107	29	before	before	ADP
easat-3377	107	30	experiencing	experience	VERB
easat-3377	107	31	it	it	PRON
easat-3377	107	32	,	,	PUNCT
easat-3377	107	33	influenced	influence	VERB
easat-3377	107	34	by	by	ADP
easat-3377	107	35	past	past	ADJ
easat-3377	107	36	experiences	experience	NOUN
easat-3377	107	37	,	,	PUNCT
easat-3377	107	38	word	word	NOUN
easat-3377	107	39	-	-	PUNCT
easat-3377	107	40	of	of	ADP
easat-3377	107	41	-	-	PUNCT
easat-3377	107	42	mouth	mouth	NOUN
easat-3377	107	43	,	,	PUNCT
easat-3377	107	44	and	and	CCONJ
easat-3377	107	45	marketing	marketing	NOUN
easat-3377	107	46	communications	communication	NOUN
easat-3377	107	47	(	(	PUNCT
easat-3377	107	48	kechat	kechat	PROPN
easat-3377	107	49	&	&	CCONJ
easat-3377	107	50	doumi	doumi	PROPN
easat-3377	107	51	,	,	PUNCT
easat-3377	107	52	2021	2021	NUM
easat-3377	107	53	)	)	PUNCT
easat-3377	107	54	.	.	PUNCT
easat-3377	108	1	•	•	NUM
easat-3377	108	2	perceived	perceive	VERB
easat-3377	108	3	performance	performance	NOUN
easat-3377	108	4	:	:	PUNCT
easat-3377	108	5	this	this	PRON
easat-3377	108	6	involves	involve	VERB
easat-3377	108	7	how	how	SCONJ
easat-3377	108	8	the	the	DET
easat-3377	108	9	product	product	NOUN
easat-3377	108	10	or	or	CCONJ
easat-3377	108	11	service	service	NOUN
easat-3377	108	12	actually	actually	ADV
easat-3377	108	13	performs	perform	VERB
easat-3377	108	14	relative	relative	ADJ
easat-3377	108	15	to	to	ADP
easat-3377	108	16	customer	customer	NOUN
easat-3377	108	17	expectations	expectation	NOUN
easat-3377	108	18	,	,	PUNCT
easat-3377	108	19	measured	measure	VERB
easat-3377	108	20	on	on	ADP
easat-3377	108	21	a	a	DET
easat-3377	108	22	subjective	subjective	ADJ
easat-3377	108	23	scale	scale	NOUN
easat-3377	108	24	from	from	ADP
easat-3377	108	25	best	good	ADJ
easat-3377	108	26	to	to	ADP
easat-3377	108	27	poor	poor	ADJ
easat-3377	108	28	(	(	PUNCT
easat-3377	108	29	zaaba	zaaba	PROPN
easat-3377	108	30	&	&	CCONJ
easat-3377	108	31	zubairy	zubairy	NOUN
easat-3377	108	32	,	,	PUNCT
easat-3377	108	33	2020	2020	NUM
easat-3377	108	34	)	)	PUNCT
easat-3377	108	35	.	.	PUNCT
easat-3377	109	1	•	•	NUM
easat-3377	109	2	conformity	conformity	NOUN
easat-3377	109	3	/	/	SYM
easat-3377	109	4	non	non	NOUN
easat-3377	109	5	-	-	NOUN
easat-3377	109	6	conformity	conformity	NOUN
easat-3377	109	7	:	:	PUNCT
easat-3377	109	8	satisfaction	satisfaction	NOUN
easat-3377	109	9	depends	depend	VERB
easat-3377	109	10	on	on	ADP
easat-3377	109	11	whether	whether	SCONJ
easat-3377	109	12	the	the	DET
easat-3377	109	13	product	product	NOUN
easat-3377	109	14	or	or	CCONJ
easat-3377	109	15	service	service	NOUN
easat-3377	109	16	performance	performance	NOUN
easat-3377	109	17	aligns	align	VERB
easat-3377	109	18	with	with	ADP
easat-3377	109	19	expectations	expectation	NOUN
easat-3377	109	20	.	.	PUNCT
easat-3377	110	1	non	non	ADJ
easat-3377	110	2	-	-	ADJ
easat-3377	110	3	conformity	conformity	NOUN
easat-3377	110	4	occurs	occur	VERB
easat-3377	110	5	when	when	SCONJ
easat-3377	110	6	there	there	PRON
easat-3377	110	7	is	be	VERB
easat-3377	110	8	a	a	DET
easat-3377	110	9	deviation	deviation	NOUN
easat-3377	110	10	between	between	ADP
easat-3377	110	11	expected	expect	VERB
easat-3377	110	12	and	and	CCONJ
easat-3377	110	13	actual	actual	ADJ
easat-3377	110	14	performance	performance	NOUN
easat-3377	110	15	(	(	PUNCT
easat-3377	110	16	hamadi	hamadi	NOUN
easat-3377	110	17	&	&	CCONJ
easat-3377	110	18	bakouche	bakouche	PROPN
easat-3377	110	19	,	,	PUNCT
easat-3377	110	20	2020	2020	NUM
easat-3377	110	21	)	)	PUNCT
easat-3377	110	22	.	.	PUNCT
easat-3377	111	1	digital	digital	ADJ
easat-3377	111	2	marketing	marketing	NOUN
easat-3377	111	3	plays	play	VERB
easat-3377	111	4	a	a	DET
easat-3377	111	5	vital	vital	ADJ
easat-3377	111	6	role	role	NOUN
easat-3377	111	7	in	in	ADP
easat-3377	111	8	attracting	attract	VERB
easat-3377	111	9	,	,	PUNCT
easat-3377	111	10	retaining	retaining	NOUN
easat-3377	111	11	,	,	PUNCT
easat-3377	111	12	and	and	CCONJ
easat-3377	111	13	strengthening	strengthen	VERB
easat-3377	111	14	relationships	relationship	NOUN
easat-3377	111	15	with	with	ADP
easat-3377	111	16	customers	customer	NOUN
easat-3377	111	17	,	,	PUNCT
easat-3377	111	18	ultimately	ultimately	ADV
easat-3377	111	19	aiming	aim	VERB
easat-3377	111	20	for	for	ADP
easat-3377	111	21	complete	complete	ADJ
easat-3377	111	22	satisfaction	satisfaction	NOUN
easat-3377	111	23	(	(	PUNCT
easat-3377	111	24	bensaid	bensaid	PROPN
easat-3377	111	25	&	&	CCONJ
easat-3377	111	26	benlakhdar	benlakhdar	PROPN
easat-3377	111	27	,	,	PUNCT
easat-3377	111	28	2017	2017	NUM
easat-3377	111	29	)	)	PUNCT
easat-3377	111	30	.	.	PUNCT
easat-3377	112	1	key	key	ADJ
easat-3377	112	2	benefits	benefit	NOUN
easat-3377	112	3	include	include	VERB
easat-3377	112	4	reduced	reduce	VERB
easat-3377	112	5	long	long	ADJ
easat-3377	112	6	-	-	PUNCT
easat-3377	112	7	term	term	NOUN
easat-3377	112	8	costs	cost	NOUN
easat-3377	112	9	,	,	PUNCT
easat-3377	112	10	the	the	DET
easat-3377	112	11	abundance	abundance	NOUN
easat-3377	112	12	of	of	ADP
easat-3377	112	13	information	information	NOUN
easat-3377	112	14	,	,	PUNCT
easat-3377	112	15	ease	ease	NOUN
easat-3377	112	16	of	of	ADP
easat-3377	112	17	comparison	comparison	NOUN
easat-3377	112	18	and	and	CCONJ
easat-3377	112	19	analysis	analysis	NOUN
easat-3377	112	20	,	,	PUNCT
easat-3377	112	21	reliability	reliability	NOUN
easat-3377	112	22	,	,	PUNCT
easat-3377	112	23	and	and	CCONJ
easat-3377	112	24	enhanced	enhanced	ADJ
easat-3377	112	25	security	security	NOUN
easat-3377	112	26	.	.	PUNCT
easat-3377	113	1	however	however	ADV
easat-3377	113	2	,	,	PUNCT
easat-3377	113	3	institutions	institution	NOUN
easat-3377	113	4	must	must	AUX
easat-3377	113	5	address	address	VERB
easat-3377	113	6	security	security	NOUN
easat-3377	113	7	concerns	concern	NOUN
easat-3377	113	8	to	to	PART
easat-3377	113	9	safeguard	safeguard	VERB
easat-3377	113	10	customer	customer	NOUN
easat-3377	113	11	information	information	NOUN
easat-3377	113	12	and	and	CCONJ
easat-3377	113	13	maintain	maintain	VERB
easat-3377	113	14	trust	trust	NOUN
easat-3377	113	15	in	in	ADP
easat-3377	113	16	digital	digital	ADJ
easat-3377	113	17	transactions	transaction	NOUN
easat-3377	113	18	.	.	PUNCT
easat-3377	114	1	5.4	5.4	NUM
easat-3377	114	2	.	.	PUNCT
easat-3377	114	3	financial	financial	ADJ
easat-3377	114	4	performance	performance	NOUN
easat-3377	114	5	performance	performance	NOUN
easat-3377	114	6	is	be	AUX
easat-3377	114	7	a	a	DET
easat-3377	114	8	fundamental	fundamental	ADJ
easat-3377	114	9	focus	focus	NOUN
easat-3377	114	10	for	for	ADP
easat-3377	114	11	all	all	DET
easat-3377	114	12	business	business	NOUN
easat-3377	114	13	activities	activity	NOUN
easat-3377	114	14	,	,	PUNCT
easat-3377	114	15	involving	involve	VERB
easat-3377	114	16	both	both	CCONJ
easat-3377	114	17	management	management	NOUN
easat-3377	114	18	and	and	CCONJ
easat-3377	114	19	employees	employee	NOUN
easat-3377	114	20	.	.	PUNCT
easat-3377	115	1	traditional	traditional	ADJ
easat-3377	115	2	management	management	NOUN
easat-3377	115	3	strategies	strategy	NOUN
easat-3377	115	4	aim	aim	VERB
easat-3377	115	5	to	to	PART
easat-3377	115	6	enhance	enhance	VERB
easat-3377	115	7	performance	performance	NOUN
easat-3377	115	8	through	through	ADP
easat-3377	115	9	targeted	target	VERB
easat-3377	115	10	practices	practice	NOUN
easat-3377	115	11	.	.	PUNCT
easat-3377	116	1	despite	despite	SCONJ
easat-3377	116	2	extensive	extensive	ADJ
easat-3377	116	3	research	research	NOUN
easat-3377	116	4	,	,	PUNCT
easat-3377	116	5	defining	define	VERB
easat-3377	116	6	performance	performance	NOUN
easat-3377	116	7	remains	remain	VERB
easat-3377	116	8	challenging	challenging	ADJ
easat-3377	116	9	,	,	PUNCT
easat-3377	116	10	particularly	particularly	ADV
easat-3377	116	11	as	as	SCONJ
easat-3377	116	12	universally	universally	ADV
easat-3377	116	13	accepted	accept	VERB
easat-3377	116	14	metrics	metric	NOUN
easat-3377	116	15	are	be	AUX
easat-3377	116	16	lacking	lack	VERB
easat-3377	116	17	.	.	PUNCT
easat-3377	117	1	performance	performance	NOUN
easat-3377	117	2	evolves	evolve	VERB
easat-3377	117	3	with	with	ADP
easat-3377	117	4	organizational	organizational	ADJ
easat-3377	117	5	innovation	innovation	NOUN
easat-3377	117	6	,	,	PUNCT
easat-3377	117	7	transformation	transformation	NOUN
easat-3377	117	8	,	,	PUNCT
easat-3377	117	9	and	and	CCONJ
easat-3377	117	10	growth	growth	NOUN
easat-3377	117	11	,	,	PUNCT
easat-3377	117	12	making	make	VERB
easat-3377	117	13	it	it	PRON
easat-3377	117	14	a	a	DET
easat-3377	117	15	central	central	ADJ
easat-3377	117	16	priority	priority	NOUN
easat-3377	117	17	for	for	ADP
easat-3377	117	18	business	business	NOUN
easat-3377	117	19	leaders	leader	NOUN
easat-3377	117	20	(	(	PUNCT
easat-3377	117	21	dyer	dyer	NOUN
easat-3377	117	22	&	&	CCONJ
easat-3377	117	23	singh	singh	PROPN
easat-3377	117	24	,	,	PUNCT
easat-3377	117	25	1998	1998	NUM
easat-3377	117	26	)	)	PUNCT
easat-3377	117	27	.	.	PUNCT
easat-3377	118	1	in	in	ADP
easat-3377	118	2	the	the	DET
easat-3377	118	3	marketing	marketing	NOUN
easat-3377	118	4	realm	realm	NOUN
easat-3377	118	5	,	,	PUNCT
easat-3377	118	6	marketing	marketing	NOUN
easat-3377	118	7	performance	performance	NOUN
easat-3377	118	8	(	(	PUNCT
easat-3377	118	9	mp	mp	NOUN
easat-3377	118	10	)	)	PUNCT
easat-3377	118	11	plays	play	VERB
easat-3377	118	12	a	a	DET
easat-3377	118	13	vital	vital	ADJ
easat-3377	118	14	role	role	NOUN
easat-3377	118	15	in	in	ADP
easat-3377	118	16	overall	overall	ADJ
easat-3377	118	17	business	business	NOUN
easat-3377	118	18	success	success	NOUN
easat-3377	118	19	.	.	PUNCT
easat-3377	119	1	since	since	SCONJ
easat-3377	119	2	its	its	PRON
easat-3377	119	3	initial	initial	ADJ
easat-3377	119	4	exploration	exploration	NOUN
easat-3377	119	5	in	in	ADP
easat-3377	119	6	the	the	DET
easat-3377	119	7	1960s	1960	NOUN
easat-3377	119	8	by	by	ADP
easat-3377	119	9	sevin	sevin	PROPN
easat-3377	119	10	(	(	PUNCT
easat-3377	119	11	1965	1965	NUM
easat-3377	119	12	)	)	PUNCT
easat-3377	119	13	and	and	CCONJ
easat-3377	119	14	feder	feder	PROPN
easat-3377	119	15	(	(	PUNCT
easat-3377	119	16	1965	1965	NUM
easat-3377	119	17	)	)	PUNCT
easat-3377	119	18	,	,	PUNCT
easat-3377	119	19	mp	mp	PROPN
easat-3377	119	20	has	have	AUX
easat-3377	119	21	become	become	VERB
easat-3377	119	22	a	a	DET
easat-3377	119	23	significant	significant	ADJ
easat-3377	119	24	area	area	NOUN
easat-3377	119	25	of	of	ADP
easat-3377	119	26	study	study	NOUN
easat-3377	119	27	(	(	PUNCT
easat-3377	119	28	clark	clark	PROPN
easat-3377	119	29	,	,	PUNCT
easat-3377	119	30	1999	1999	NUM
easat-3377	119	31	;	;	PUNCT
easat-3377	119	32	pont	pont	PROPN
easat-3377	119	33	&	&	CCONJ
easat-3377	119	34	shaw	shaw	PROPN
easat-3377	119	35	,	,	PUNCT
easat-3377	119	36	2003	2003	NUM
easat-3377	119	37	)	)	PUNCT
easat-3377	119	38	.	.	PUNCT
easat-3377	120	1	mp	mp	PROPN
easat-3377	120	2	encompasses	encompass	VERB
easat-3377	120	3	the	the	DET
easat-3377	120	4	results	result	NOUN
easat-3377	120	5	,	,	PUNCT
easat-3377	120	6	activities	activity	NOUN
easat-3377	120	7	,	,	PUNCT
easat-3377	120	8	and	and	CCONJ
easat-3377	120	9	goals	goal	NOUN
easat-3377	120	10	that	that	SCONJ
easat-3377	120	11	marketing	marketing	NOUN
easat-3377	120	12	management	management	NOUN
easat-3377	120	13	aims	aim	VERB
easat-3377	120	14	to	to	PART
easat-3377	120	15	achieve	achieve	VERB
easat-3377	120	16	,	,	PUNCT
easat-3377	120	17	evaluating	evaluate	VERB
easat-3377	120	18	the	the	DET
easat-3377	120	19	impact	impact	NOUN
easat-3377	120	20	of	of	ADP
easat-3377	120	21	marketing	marketing	NOUN
easat-3377	120	22	efforts	effort	NOUN
easat-3377	120	23	on	on	ADP
easat-3377	120	24	overall	overall	ADJ
easat-3377	120	25	business	business	NOUN
easat-3377	120	26	performance	performance	NOUN
easat-3377	120	27	(	(	PUNCT
easat-3377	120	28	o’sullivan	o’sullivan	NOUN
easat-3377	120	29	et	et	NOUN
easat-3377	120	30	al	al	PROPN
easat-3377	120	31	.	.	PROPN
easat-3377	120	32	,	,	PUNCT
easat-3377	120	33	2009	2009	NUM
easat-3377	120	34	)	)	PUNCT
easat-3377	120	35	.	.	PUNCT
easat-3377	121	1	among	among	ADP
easat-3377	121	2	the	the	DET
easat-3377	121	3	various	various	ADJ
easat-3377	121	4	dimensions	dimension	NOUN
easat-3377	121	5	of	of	ADP
easat-3377	121	6	marketing	marketing	NOUN
easat-3377	121	7	performance	performance	NOUN
easat-3377	121	8	,	,	PUNCT
easat-3377	121	9	financial	financial	ADJ
easat-3377	121	10	performance	performance	NOUN
easat-3377	121	11	is	be	AUX
easat-3377	121	12	the	the	DET
easat-3377	121	13	most	most	ADV
easat-3377	121	14	widely	widely	ADV
easat-3377	121	15	used	use	VERB
easat-3377	121	16	.	.	PUNCT
easat-3377	122	1	this	this	PRON
easat-3377	122	2	includes	include	VERB
easat-3377	122	3	:	:	PUNCT
easat-3377	122	4	•	•	NUM
easat-3377	122	5	market	market	NOUN
easat-3377	122	6	share	share	NOUN
easat-3377	122	7	:	:	PUNCT
easat-3377	122	8	representing	represent	VERB
easat-3377	122	9	the	the	DET
easat-3377	122	10	organization	organization	NOUN
easat-3377	122	11	’s	’s	PART
easat-3377	122	12	portion	portion	NOUN
easat-3377	122	13	of	of	ADP
easat-3377	122	14	total	total	ADJ
easat-3377	122	15	sales	sale	NOUN
easat-3377	122	16	within	within	ADP
easat-3377	122	17	a	a	DET
easat-3377	122	18	specific	specific	ADJ
easat-3377	122	19	market	market	NOUN
easat-3377	122	20	,	,	PUNCT
easat-3377	122	21	market	market	NOUN
easat-3377	122	22	share	share	NOUN
easat-3377	122	23	reflects	reflect	VERB
easat-3377	122	24	success	success	NOUN
easat-3377	122	25	in	in	ADP
easat-3377	122	26	penetrating	penetrate	VERB
easat-3377	122	27	and	and	CCONJ
easat-3377	122	28	expanding	expand	VERB
easat-3377	122	29	markets	market	NOUN
easat-3377	122	30	.	.	PUNCT
easat-3377	123	1	increasing	increase	VERB
easat-3377	123	2	market	market	NOUN
easat-3377	123	3	share	share	NOUN
easat-3377	123	4	positively	positively	ADV
easat-3377	123	5	impacts	impact	VERB
easat-3377	123	6	profitability	profitability	NOUN
easat-3377	123	7	by	by	ADP
easat-3377	123	8	meeting	meet	VERB
easat-3377	123	9	sales	sale	NOUN
easat-3377	123	10	growth	growth	NOUN
easat-3377	123	11	targets	target	NOUN
easat-3377	123	12	and	and	CCONJ
easat-3377	123	13	fostering	foster	VERB
easat-3377	123	14	customer	customer	NOUN
easat-3377	123	15	relationships	relationship	NOUN
easat-3377	123	16	(	(	PUNCT
easat-3377	123	17	anderson	anderson	PROPN
easat-3377	123	18	et	et	PROPN
easat-3377	123	19	al	al	PROPN
easat-3377	123	20	.	.	PROPN
easat-3377	123	21	,	,	PUNCT
easat-3377	123	22	1994	1994	NUM
easat-3377	123	23	;	;	PUNCT
easat-3377	123	24	al	al	PROPN
easat-3377	123	25	-	-	PUNCT
easat-3377	123	26	bakri	bakri	PROPN
easat-3377	123	27	&	&	CCONJ
easat-3377	123	28	taleb	taleb	PROPN
easat-3377	123	29	,	,	PUNCT
easat-3377	123	30	2014	2014	NUM
easat-3377	123	31	)	)	PUNCT
easat-3377	123	32	.	.	PUNCT
easat-3377	124	1	•	•	NOUN
easat-3377	124	2	sales	sale	NOUN
easat-3377	124	3	growth	growth	NOUN
easat-3377	124	4	:	:	PUNCT
easat-3377	124	5	comparing	compare	VERB
easat-3377	124	6	net	net	ADJ
easat-3377	124	7	sales	sale	NOUN
easat-3377	124	8	year	year	NOUN
easat-3377	124	9	over	over	ADP
easat-3377	124	10	year	year	NOUN
easat-3377	124	11	,	,	PUNCT
easat-3377	124	12	sales	sale	NOUN
easat-3377	124	13	growth	growth	NOUN
easat-3377	124	14	indicates	indicate	VERB
easat-3377	124	15	marketing	marketing	NOUN
easat-3377	124	16	effectiveness	effectiveness	NOUN
easat-3377	124	17	and	and	CCONJ
easat-3377	124	18	organizational	organizational	ADJ
easat-3377	124	19	profit	profit	NOUN
easat-3377	124	20	ambitions	ambition	NOUN
easat-3377	124	21	.	.	PUNCT
easat-3377	125	1	increased	increase	VERB
easat-3377	125	2	product	product	NOUN
easat-3377	125	3	awareness	awareness	NOUN
easat-3377	125	4	and	and	CCONJ
easat-3377	125	5	effective	effective	ADJ
easat-3377	125	6	communication	communication	NOUN
easat-3377	125	7	channels	channel	NOUN
easat-3377	125	8	drive	drive	VERB
easat-3377	125	9	sales	sale	NOUN
easat-3377	125	10	growth	growth	NOUN
easat-3377	125	11	,	,	PUNCT
easat-3377	125	12	essential	essential	ADJ
easat-3377	125	13	for	for	ADP
easat-3377	125	14	profitability	profitability	NOUN
easat-3377	125	15	,	,	PUNCT
easat-3377	125	16	especially	especially	ADV
easat-3377	125	17	with	with	ADP
easat-3377	125	18	small	small	ADJ
easat-3377	125	19	per	per	ADP
easat-3377	125	20	-	-	PUNCT
easat-3377	125	21	unit	unit	NOUN
easat-3377	125	22	margins	margin	NOUN
easat-3377	125	23	(	(	PUNCT
easat-3377	125	24	albakri	albakri	NOUN
easat-3377	125	25	&	&	CCONJ
easat-3377	125	26	taleb	taleb	NOUN
easat-3377	125	27	,	,	PUNCT
easat-3377	125	28	2014	2014	NUM
easat-3377	125	29	)	)	PUNCT
easat-3377	125	30	.	.	PUNCT
easat-3377	126	1	•	•	NUM
easat-3377	126	2	profitability	profitability	NOUN
easat-3377	126	3	:	:	PUNCT
easat-3377	126	4	a	a	DET
easat-3377	126	5	profit	profit	NOUN
easat-3377	126	6	-	-	PUNCT
easat-3377	126	7	oriented	orient	VERB
easat-3377	126	8	organization	organization	NOUN
easat-3377	126	9	seeks	seek	VERB
easat-3377	126	10	to	to	PART
easat-3377	126	11	secure	secure	VERB
easat-3377	126	12	market	market	NOUN
easat-3377	126	13	position	position	NOUN
easat-3377	126	14	and	and	CCONJ
easat-3377	126	15	thrive	thrive	VERB
easat-3377	126	16	amid	amid	ADP
easat-3377	126	17	competition	competition	NOUN
easat-3377	126	18	.	.	PUNCT
easat-3377	127	1	profitability	profitability	NOUN
easat-3377	127	2	reflects	reflect	VERB
easat-3377	127	3	market	market	NOUN
easat-3377	127	4	valuation	valuation	NOUN
easat-3377	127	5	,	,	PUNCT
easat-3377	127	6	competitive	competitive	ADJ
easat-3377	127	7	strength	strength	NOUN
easat-3377	127	8	,	,	PUNCT
easat-3377	127	9	and	and	CCONJ
easat-3377	127	10	return	return	VERB
easat-3377	127	11	on	on	ADP
easat-3377	127	12	investment	investment	NOUN
easat-3377	127	13	for	for	ADP
easat-3377	127	14	shareholders	shareholder	NOUN
easat-3377	127	15	.	.	PUNCT
easat-3377	128	1	effective	effective	ADJ
easat-3377	128	2	customer	customer	NOUN
easat-3377	128	3	relationship	relationship	NOUN
easat-3377	128	4	management	management	NOUN
easat-3377	128	5	fosters	foster	VERB
easat-3377	128	6	loyalty	loyalty	NOUN
easat-3377	128	7	,	,	PUNCT
easat-3377	128	8	expands	expand	VERB
easat-3377	128	9	the	the	DET
easat-3377	128	10	customer	customer	NOUN
easat-3377	128	11	base	base	NOUN
easat-3377	128	12	,	,	PUNCT
easat-3377	128	13	and	and	CCONJ
easat-3377	128	14	ultimately	ultimately	ADV
easat-3377	128	15	increases	increase	VERB
easat-3377	128	16	profits	profit	NOUN
easat-3377	128	17	(	(	PUNCT
easat-3377	128	18	chandra	chandra	PROPN
easat-3377	128	19	,	,	PUNCT
easat-3377	128	20	2017	2017	NUM
easat-3377	128	21	;	;	PUNCT
easat-3377	128	22	al	al	PROPN
easat-3377	128	23	-	-	PUNCT
easat-3377	128	24	bakri	bakri	PROPN
easat-3377	128	25	&	&	CCONJ
easat-3377	128	26	taleb	taleb	PROPN
easat-3377	128	27	,	,	PUNCT
easat-3377	128	28	2014	2014	NUM
easat-3377	128	29	)	)	PUNCT
easat-3377	128	30	.	.	PUNCT
easat-3377	129	1	6330	6330	NUM
easat-3377	129	2	edelweiss	edelweiss	PROPN
easat-3377	129	3	applied	apply	VERB
easat-3377	129	4	science	science	NOUN
easat-3377	129	5	and	and	CCONJ
easat-3377	129	6	technology	technology	NOUN
easat-3377	129	7	issn	issn	PROPN
easat-3377	129	8	:	:	PUNCT
easat-3377	129	9	2576	2576	NUM
easat-3377	129	10	-	-	SYM
easat-3377	129	11	8484	8484	NUM
easat-3377	129	12	vol	vol	NOUN
easat-3377	129	13	.	.	PROPN
easat-3377	129	14	8	8	NUM
easat-3377	129	15	,	,	PUNCT
easat-3377	129	16	no	no	INTJ
easat-3377	129	17	.	.	NOUN
easat-3377	130	1	6	6	NUM
easat-3377	130	2	:	:	PUNCT
easat-3377	130	3	6325	6325	NUM
easat-3377	130	4	-	-	SYM
easat-3377	130	5	6334	6334	NUM
easat-3377	130	6	,	,	PUNCT
easat-3377	130	7	2024	2024	NUM
easat-3377	130	8	doi	doi	NOUN
easat-3377	130	9	:	:	PUNCT
easat-3377	130	10	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	130	11	©	©	ADP
easat-3377	130	12	2024	2024	NUM
easat-3377	130	13	by	by	ADP
easat-3377	130	14	the	the	DET
easat-3377	130	15	author	author	NOUN
easat-3377	130	16	;	;	PUNCT
easat-3377	130	17	licensee	licensee	PROPN
easat-3377	130	18	learning	learning	NOUN
easat-3377	130	19	gate	gate	NOUN
easat-3377	130	20	6	6	NUM
easat-3377	130	21	.	.	PUNCT
easat-3377	131	1	research	research	NOUN
easat-3377	131	2	methodology	methodology	NOUN
easat-3377	131	3	the	the	DET
easat-3377	131	4	research	research	NOUN
easat-3377	131	5	adopts	adopt	VERB
easat-3377	131	6	a	a	DET
easat-3377	131	7	positivist	positivist	ADJ
easat-3377	131	8	philosophy	philosophy	NOUN
easat-3377	131	9	,	,	PUNCT
easat-3377	131	10	aligning	align	VERB
easat-3377	131	11	with	with	ADP
easat-3377	131	12	a	a	DET
easat-3377	131	13	quantitative	quantitative	ADJ
easat-3377	131	14	approach	approach	NOUN
easat-3377	131	15	that	that	PRON
easat-3377	131	16	examines	examine	VERB
easat-3377	131	17	the	the	DET
easat-3377	131	18	causal	causal	ADJ
easat-3377	131	19	relationship	relationship	NOUN
easat-3377	131	20	between	between	ADP
easat-3377	131	21	digital	digital	ADJ
easat-3377	131	22	marketing	marketing	NOUN
easat-3377	131	23	practices	practice	NOUN
easat-3377	131	24	and	and	CCONJ
easat-3377	131	25	bank	bank	PROPN
easat-3377	131	26	audi	audi	PROPN
easat-3377	131	27	's	's	PART
easat-3377	131	28	performance	performance	NOUN
easat-3377	131	29	(	(	PUNCT
easat-3377	131	30	dyer	dyer	NOUN
easat-3377	131	31	&	&	CCONJ
easat-3377	131	32	singh	singh	PROPN
easat-3377	131	33	,	,	PUNCT
easat-3377	131	34	1998	1998	NUM
easat-3377	131	35	)	)	PUNCT
easat-3377	131	36	.	.	PUNCT
easat-3377	132	1	a	a	DET
easat-3377	132	2	deductive	deductive	ADJ
easat-3377	132	3	approach	approach	NOUN
easat-3377	132	4	is	be	AUX
easat-3377	132	5	used	use	VERB
easat-3377	132	6	to	to	PART
easat-3377	132	7	test	test	VERB
easat-3377	132	8	hypotheses	hypothesis	NOUN
easat-3377	132	9	,	,	PUNCT
easat-3377	132	10	systematically	systematically	ADV
easat-3377	132	11	analyzing	analyze	VERB
easat-3377	132	12	how	how	SCONJ
easat-3377	132	13	digital	digital	ADJ
easat-3377	132	14	marketing	marketing	NOUN
easat-3377	132	15	performance	performance	NOUN
easat-3377	132	16	affects	affect	VERB
easat-3377	132	17	bank	bank	PROPN
easat-3377	132	18	audi	audi	PROPN
easat-3377	132	19	.	.	PUNCT
easat-3377	133	1	this	this	DET
easat-3377	133	2	structured	structured	ADJ
easat-3377	133	3	methodology	methodology	NOUN
easat-3377	133	4	facilitates	facilitate	VERB
easat-3377	133	5	the	the	DET
easat-3377	133	6	measurement	measurement	NOUN
easat-3377	133	7	of	of	ADP
easat-3377	133	8	variables	variable	NOUN
easat-3377	133	9	in	in	ADP
easat-3377	133	10	a	a	DET
easat-3377	133	11	quantitative	quantitative	ADJ
easat-3377	133	12	manner	manner	NOUN
easat-3377	133	13	.	.	PUNCT
easat-3377	134	1	the	the	DET
easat-3377	134	2	study	study	NOUN
easat-3377	134	3	uses	use	VERB
easat-3377	134	4	both	both	CCONJ
easat-3377	134	5	qualitative	qualitative	ADJ
easat-3377	134	6	and	and	CCONJ
easat-3377	134	7	quantitative	quantitative	ADJ
easat-3377	134	8	methods	method	NOUN
easat-3377	134	9	to	to	PART
easat-3377	134	10	achieve	achieve	VERB
easat-3377	134	11	a	a	DET
easat-3377	134	12	comprehensive	comprehensive	ADJ
easat-3377	134	13	picture	picture	NOUN
easat-3377	134	14	.	.	PUNCT
easat-3377	135	1	quantitative	quantitative	ADJ
easat-3377	135	2	element	element	NOUN
easat-3377	135	3	consists	consist	VERB
easat-3377	135	4	of	of	ADP
easat-3377	135	5	surveys	survey	NOUN
easat-3377	135	6	aimed	aim	VERB
easat-3377	135	7	at	at	ADP
easat-3377	135	8	the	the	DET
easat-3377	135	9	bank	bank	PROPN
easat-3377	135	10	audi	audi	PROPN
easat-3377	135	11	’s	’s	PART
easat-3377	135	12	managers	manager	NOUN
easat-3377	135	13	,	,	PUNCT
easat-3377	135	14	and	and	CCONJ
easat-3377	135	15	qualitative	qualitative	ADJ
easat-3377	135	16	component	component	NOUN
easat-3377	135	17	involves	involve	VERB
easat-3377	135	18	an	an	DET
easat-3377	135	19	interview	interview	NOUN
easat-3377	135	20	with	with	ADP
easat-3377	135	21	the	the	DET
easat-3377	135	22	ceo	ceo	NOUN
easat-3377	135	23	’s	’s	PART
easat-3377	135	24	office	office	NOUN
easat-3377	135	25	.	.	PUNCT
easat-3377	136	1	this	this	PRON
easat-3377	136	2	comprises	comprise	VERB
easat-3377	136	3	the	the	DET
easat-3377	136	4	combination	combination	NOUN
easat-3377	136	5	of	of	ADP
easat-3377	136	6	methodologies	methodology	NOUN
easat-3377	136	7	to	to	PART
easat-3377	136	8	conduct	conduct	VERB
easat-3377	136	9	a	a	DET
easat-3377	136	10	study	study	NOUN
easat-3377	136	11	of	of	ADP
easat-3377	136	12	the	the	DET
easat-3377	136	13	effectiveness	effectiveness	NOUN
easat-3377	136	14	of	of	ADP
easat-3377	136	15	digital	digital	ADJ
easat-3377	136	16	marketing	marketing	NOUN
easat-3377	136	17	in	in	ADP
easat-3377	136	18	the	the	DET
easat-3377	136	19	banking	banking	NOUN
easat-3377	136	20	market	market	NOUN
easat-3377	136	21	,	,	PUNCT
easat-3377	136	22	specifically	specifically	ADV
easat-3377	136	23	in	in	ADP
easat-3377	136	24	audi	audi	PROPN
easat-3377	136	25	bank	bank	PROPN
easat-3377	136	26	.	.	PUNCT
easat-3377	137	1	this	this	PRON
easat-3377	137	2	allows	allow	VERB
easat-3377	137	3	clear	clear	ADJ
easat-3377	137	4	understanding	understanding	NOUN
easat-3377	137	5	of	of	ADP
easat-3377	137	6	the	the	DET
easat-3377	137	7	relationships	relationship	NOUN
easat-3377	137	8	between	between	ADP
easat-3377	137	9	digital	digital	ADJ
easat-3377	137	10	marketing	marketing	NOUN
easat-3377	137	11	strategies	strategy	NOUN
easat-3377	137	12	and	and	CCONJ
easat-3377	137	13	banking	banking	NOUN
easat-3377	137	14	performance	performance	NOUN
easat-3377	137	15	.	.	PUNCT
easat-3377	138	1	the	the	DET
easat-3377	138	2	data	datum	NOUN
easat-3377	138	3	were	be	AUX
easat-3377	138	4	collected	collect	VERB
easat-3377	138	5	via	via	ADP
easat-3377	138	6	a	a	DET
easat-3377	138	7	survey	survey	NOUN
easat-3377	138	8	strategy	strategy	NOUN
easat-3377	138	9	for	for	ADP
easat-3377	138	10	a	a	DET
easat-3377	138	11	consistent	consistent	ADJ
easat-3377	138	12	way	way	NOUN
easat-3377	138	13	of	of	ADP
easat-3377	138	14	gathering	gather	VERB
easat-3377	138	15	insights	insight	NOUN
easat-3377	138	16	into	into	ADP
easat-3377	138	17	effectivity	effectivity	NOUN
easat-3377	138	18	of	of	ADP
easat-3377	138	19	digital	digital	ADJ
easat-3377	138	20	marketing	marketing	NOUN
easat-3377	138	21	.	.	PUNCT
easat-3377	139	1	judgmental	judgmental	ADJ
easat-3377	139	2	sampling	sampling	NOUN
easat-3377	139	3	is	be	AUX
easat-3377	139	4	applied	apply	VERB
easat-3377	139	5	to	to	PART
easat-3377	139	6	select	select	VERB
easat-3377	139	7	participants	participant	NOUN
easat-3377	139	8	from	from	ADP
easat-3377	139	9	top	top	ADJ
easat-3377	139	10	,	,	PUNCT
easat-3377	139	11	middle	middle	ADJ
easat-3377	139	12	and	and	CCONJ
easat-3377	139	13	first	first	ADJ
easat-3377	139	14	line	line	NOUN
easat-3377	139	15	managers	manager	NOUN
easat-3377	139	16	at	at	ADP
easat-3377	139	17	bank	bank	PROPN
easat-3377	139	18	audi	audi	PROPN
easat-3377	139	19	who	who	PRON
easat-3377	139	20	have	have	VERB
easat-3377	139	21	more	more	ADJ
easat-3377	139	22	than	than	ADP
easat-3377	139	23	three	three	NUM
easat-3377	139	24	years	year	NOUN
easat-3377	139	25	of	of	ADP
easat-3377	139	26	experience	experience	NOUN
easat-3377	139	27	in	in	ADP
easat-3377	139	28	the	the	DET
easat-3377	139	29	organization	organization	NOUN
easat-3377	139	30	.	.	PUNCT
easat-3377	140	1	cronbach	cronbach	PROPN
easat-3377	140	2	’s	’s	PART
easat-3377	140	3	alpha	alpha	NOUN
easat-3377	140	4	was	be	AUX
easat-3377	140	5	used	use	VERB
easat-3377	140	6	to	to	PART
easat-3377	140	7	test	test	VERB
easat-3377	140	8	the	the	DET
easat-3377	140	9	reliability	reliability	NOUN
easat-3377	140	10	of	of	ADP
easat-3377	140	11	the	the	DET
easat-3377	140	12	survey	survey	NOUN
easat-3377	140	13	tool	tool	NOUN
easat-3377	140	14	so	so	SCONJ
easat-3377	140	15	that	that	SCONJ
easat-3377	140	16	there	there	PRON
easat-3377	140	17	was	be	VERB
easat-3377	140	18	consistency	consistency	NOUN
easat-3377	140	19	with	with	ADP
easat-3377	140	20	the	the	DET
easat-3377	140	21	questions	question	NOUN
easat-3377	140	22	.	.	PUNCT
easat-3377	141	1	the	the	DET
easat-3377	141	2	data	datum	NOUN
easat-3377	141	3	was	be	AUX
easat-3377	141	4	interpreted	interpret	VERB
easat-3377	141	5	and	and	CCONJ
easat-3377	141	6	relationships	relationship	NOUN
easat-3377	141	7	between	between	ADP
easat-3377	141	8	digital	digital	ADJ
easat-3377	141	9	marketing	marketing	NOUN
easat-3377	141	10	functions	function	NOUN
easat-3377	141	11	and	and	CCONJ
easat-3377	141	12	competitive	competitive	ADJ
easat-3377	141	13	advantage	advantage	NOUN
easat-3377	141	14	were	be	AUX
easat-3377	141	15	modeled	model	VERB
easat-3377	141	16	for	for	ADP
easat-3377	141	17	analysis	analysis	NOUN
easat-3377	141	18	using	use	VERB
easat-3377	141	19	spss	spss	PROPN
easat-3377	141	20	software	software	NOUN
easat-3377	141	21	.	.	PUNCT
easat-3377	142	1	reliability	reliability	NOUN
easat-3377	142	2	in	in	ADP
easat-3377	142	3	business	business	NOUN
easat-3377	142	4	research	research	NOUN
easat-3377	142	5	refers	refer	VERB
easat-3377	142	6	to	to	ADP
easat-3377	142	7	the	the	DET
easat-3377	142	8	consistency	consistency	NOUN
easat-3377	142	9	and	and	CCONJ
easat-3377	142	10	predictability	predictability	NOUN
easat-3377	142	11	of	of	ADP
easat-3377	142	12	its	its	PRON
easat-3377	142	13	study	study	NOUN
easat-3377	142	14	's	's	PART
easat-3377	142	15	results	result	NOUN
easat-3377	142	16	,	,	PUNCT
easat-3377	142	17	to	to	ADP
easat-3377	142	18	the	the	DET
easat-3377	142	19	extent	extent	NOUN
easat-3377	142	20	to	to	PART
easat-3377	142	21	which	which	PRON
easat-3377	142	22	research	research	NOUN
easat-3377	142	23	tools	tool	NOUN
easat-3377	142	24	and	and	CCONJ
easat-3377	142	25	methods	method	NOUN
easat-3377	142	26	ensure	ensure	VERB
easat-3377	142	27	steady	steady	ADJ
easat-3377	142	28	results	result	NOUN
easat-3377	142	29	.	.	PUNCT
easat-3377	143	1	internal	internal	ADJ
easat-3377	143	2	consistency	consistency	NOUN
easat-3377	143	3	of	of	ADP
easat-3377	143	4	reliability	reliability	NOUN
easat-3377	143	5	statistics	statistic	NOUN
easat-3377	143	6	for	for	ADP
easat-3377	143	7	digital	digital	ADJ
easat-3377	143	8	marketing	marketing	NOUN
easat-3377	143	9	and	and	CCONJ
easat-3377	143	10	banking	banking	NOUN
easat-3377	143	11	performance	performance	NOUN
easat-3377	143	12	variables	variable	NOUN
easat-3377	143	13	is	be	AUX
easat-3377	143	14	strongly	strongly	ADV
easat-3377	143	15	evident	evident	ADJ
easat-3377	143	16	.	.	PUNCT
easat-3377	144	1	the	the	DET
easat-3377	144	2	reliability	reliability	NOUN
easat-3377	144	3	of	of	ADP
easat-3377	144	4	the	the	DET
easat-3377	144	5	15	15	NUM
easat-3377	144	6	items	item	NOUN
easat-3377	144	7	of	of	ADP
easat-3377	144	8	the	the	DET
easat-3377	144	9	digital	digital	ADJ
easat-3377	144	10	marketing	marketing	NOUN
easat-3377	144	11	scale	scale	NOUN
easat-3377	144	12	is	be	AUX
easat-3377	144	13	shown	show	VERB
easat-3377	144	14	in	in	ADP
easat-3377	144	15	table	table	NOUN
easat-3377	144	16	1	1	NUM
easat-3377	144	17	with	with	ADP
easat-3377	144	18	a	a	DET
easat-3377	144	19	cronbach	cronbach	NOUN
easat-3377	144	20	's	's	PART
easat-3377	144	21	alpha	alpha	NOUN
easat-3377	144	22	of	of	ADP
easat-3377	144	23	.856	.856	NUM
easat-3377	144	24	,	,	PUNCT
easat-3377	144	25	implying	imply	VERB
easat-3377	144	26	that	that	SCONJ
easat-3377	144	27	the	the	DET
easat-3377	144	28	survey	survey	NOUN
easat-3377	144	29	items	item	NOUN
easat-3377	144	30	are	be	AUX
easat-3377	144	31	well	well	ADV
easat-3377	144	32	correlated	correlate	VERB
easat-3377	144	33	,	,	PUNCT
easat-3377	144	34	therefore	therefore	ADV
easat-3377	144	35	serving	serve	VERB
easat-3377	144	36	to	to	PART
easat-3377	144	37	capture	capture	VERB
easat-3377	144	38	employees	employee	NOUN
easat-3377	144	39	attitude	attitude	VERB
easat-3377	144	40	toward	toward	ADP
easat-3377	144	41	the	the	DET
easat-3377	144	42	digital	digital	ADJ
easat-3377	144	43	marketing	marketing	NOUN
easat-3377	144	44	.	.	PUNCT
easat-3377	145	1	it	it	PRON
easat-3377	145	2	secures	secure	VERB
easat-3377	145	3	its	its	PRON
easat-3377	145	4	data	datum	NOUN
easat-3377	145	5	in	in	ADP
easat-3377	145	6	such	such	DET
easat-3377	145	7	a	a	DET
easat-3377	145	8	way	way	NOUN
easat-3377	145	9	that	that	PRON
easat-3377	145	10	the	the	DET
easat-3377	145	11	impact	impact	NOUN
easat-3377	145	12	of	of	ADP
easat-3377	145	13	banking	banking	NOUN
easat-3377	145	14	performance	performance	NOUN
easat-3377	145	15	can	can	AUX
easat-3377	145	16	be	be	AUX
easat-3377	145	17	analyzed	analyze	VERB
easat-3377	145	18	to	to	PART
easat-3377	145	19	enable	enable	VERB
easat-3377	145	20	input	input	NOUN
easat-3377	145	21	in	in	ADP
easat-3377	145	22	future	future	ADJ
easat-3377	145	23	strategic	strategic	ADJ
easat-3377	145	24	decision	decision	NOUN
easat-3377	145	25	.	.	PUNCT
easat-3377	146	1	similarly	similarly	ADV
easat-3377	146	2	table	table	NOUN
easat-3377	146	3	2	2	NUM
easat-3377	146	4	displays	display	VERB
easat-3377	146	5	the	the	DET
easat-3377	146	6	reliability	reliability	NOUN
easat-3377	146	7	of	of	ADP
easat-3377	146	8	the	the	DET
easat-3377	146	9	19	19	NUM
easat-3377	146	10	items	item	NOUN
easat-3377	146	11	banking	banking	NOUN
easat-3377	146	12	performance	performance	NOUN
easat-3377	146	13	scale	scale	NOUN
easat-3377	146	14	with	with	ADP
easat-3377	146	15	a	a	DET
easat-3377	146	16	cronbach	cronbach	NOUN
easat-3377	146	17	's	's	PART
easat-3377	146	18	alpha	alpha	NOUN
easat-3377	146	19	of	of	ADP
easat-3377	146	20	0.896	0.896	NUM
easat-3377	146	21	,	,	PUNCT
easat-3377	146	22	which	which	PRON
easat-3377	146	23	indicates	indicate	VERB
easat-3377	146	24	a	a	DET
easat-3377	146	25	high	high	ADJ
easat-3377	146	26	degree	degree	NOUN
easat-3377	146	27	of	of	ADP
easat-3377	146	28	internal	internal	ADJ
easat-3377	146	29	consistency	consistency	NOUN
easat-3377	146	30	.	.	PUNCT
easat-3377	147	1	this	this	PRON
easat-3377	147	2	makes	make	VERB
easat-3377	147	3	the	the	DET
easat-3377	147	4	scale	scale	NOUN
easat-3377	147	5	accurately	accurately	ADV
easat-3377	147	6	measure	measure	VERB
easat-3377	147	7	banking	banking	NOUN
easat-3377	147	8	performance	performance	NOUN
easat-3377	147	9	and	and	CCONJ
easat-3377	147	10	allow	allow	VERB
easat-3377	147	11	valid	valid	ADJ
easat-3377	147	12	deductions	deduction	NOUN
easat-3377	147	13	about	about	ADP
easat-3377	147	14	the	the	DET
easat-3377	147	15	effect	effect	NOUN
easat-3377	147	16	of	of	ADP
easat-3377	147	17	digital	digital	ADJ
easat-3377	147	18	marketing	marketing	NOUN
easat-3377	147	19	on	on	ADP
easat-3377	147	20	banking	banking	NOUN
easat-3377	147	21	operations	operation	NOUN
easat-3377	147	22	.	.	PUNCT
easat-3377	148	1	this	this	PRON
easat-3377	148	2	will	will	AUX
easat-3377	148	3	provide	provide	VERB
easat-3377	148	4	such	such	ADJ
easat-3377	148	5	valuable	valuable	ADJ
easat-3377	148	6	insights	insight	NOUN
easat-3377	148	7	for	for	ADP
easat-3377	148	8	the	the	DET
easat-3377	148	9	banking	banking	NOUN
easat-3377	148	10	sector	sector	NOUN
easat-3377	148	11	to	to	PART
easat-3377	148	12	work	work	VERB
easat-3377	148	13	on	on	ADP
easat-3377	148	14	improving	improve	VERB
easat-3377	148	15	efficiency	efficiency	NOUN
easat-3377	148	16	and	and	CCONJ
easat-3377	148	17	effectiveness	effectiveness	NOUN
easat-3377	148	18	in	in	ADP
easat-3377	148	19	the	the	PRON
easat-3377	148	20	on	on	ADP
easat-3377	148	21	adaptation	adaptation	NOUN
easat-3377	148	22	of	of	ADP
easat-3377	148	23	digital	digital	ADJ
easat-3377	148	24	marketing	marketing	NOUN
easat-3377	148	25	trends	trend	NOUN
easat-3377	148	26	.	.	PUNCT
easat-3377	149	1	table	table	NOUN
easat-3377	149	2	1	1	NUM
easat-3377	149	3	.	.	PUNCT
easat-3377	150	1	digital	digital	ADJ
easat-3377	150	2	marketing	marketing	NOUN
easat-3377	150	3	reliability	reliability	NOUN
easat-3377	150	4	.	.	PUNCT
easat-3377	151	1	reliability	reliability	NOUN
easat-3377	151	2	statistics	statistic	NOUN
easat-3377	151	3	cronbach	cronbach	VERB
easat-3377	151	4	's	's	PART
easat-3377	151	5	alpha	alpha	NOUN
easat-3377	151	6	n	n	NOUN
easat-3377	151	7	of	of	ADP
easat-3377	151	8	items	item	NOUN
easat-3377	151	9	0.856	0.856	NUM
easat-3377	151	10	15	15	NUM
easat-3377	151	11	table	table	NOUN
easat-3377	151	12	2	2	NUM
easat-3377	151	13	.	.	PUNCT
easat-3377	151	14	banking	banking	NOUN
easat-3377	151	15	performance	performance	NOUN
easat-3377	151	16	reliability	reliability	NOUN
easat-3377	151	17	.	.	PUNCT
easat-3377	152	1	reliability	reliability	NOUN
easat-3377	152	2	statistics	statistic	NOUN
easat-3377	152	3	cronbach	cronbach	VERB
easat-3377	152	4	's	's	PART
easat-3377	152	5	alpha	alpha	NOUN
easat-3377	152	6	n	n	NOUN
easat-3377	152	7	of	of	ADP
easat-3377	152	8	items	item	NOUN
easat-3377	152	9	0.896	0.896	NUM
easat-3377	152	10	19	19	NUM
easat-3377	152	11	7	7	NUM
easat-3377	152	12	.	.	PUNCT
easat-3377	152	13	hypothesis	hypothesis	NOUN
easat-3377	152	14	testing	test	VERB
easat-3377	152	15	7.1	7.1	NUM
easat-3377	152	16	.	.	PUNCT
easat-3377	153	1	h1	h1	VERB
easat-3377	153	2	analysis	analysis	NOUN
easat-3377	153	3	our	our	PRON
easat-3377	153	4	analysis	analysis	NOUN
easat-3377	153	5	tested	test	VERB
easat-3377	153	6	hypothesis	hypothesis	NOUN
easat-3377	153	7	1	1	NUM
easat-3377	153	8	(	(	PUNCT
easat-3377	153	9	h1	h1	PROPN
easat-3377	153	10	):	):	PUNCT
easat-3377	153	11	digital	digital	ADJ
easat-3377	153	12	marketing	marketing	NOUN
easat-3377	153	13	initiatives	initiative	NOUN
easat-3377	153	14	positively	positively	ADV
easat-3377	153	15	influence	influence	VERB
easat-3377	153	16	the	the	DET
easat-3377	153	17	strength	strength	NOUN
easat-3377	153	18	of	of	ADP
easat-3377	153	19	customer	customer	NOUN
easat-3377	153	20	relationships	relationship	NOUN
easat-3377	153	21	in	in	ADP
easat-3377	153	22	the	the	DET
easat-3377	153	23	banking	banking	NOUN
easat-3377	153	24	sector	sector	NOUN
easat-3377	153	25	.	.	PUNCT
easat-3377	154	1	the	the	DET
easat-3377	154	2	correlation	correlation	NOUN
easat-3377	154	3	analysis	analysis	NOUN
easat-3377	154	4	between	between	ADP
easat-3377	154	5	digital	digital	ADJ
easat-3377	154	6	marketing	marketing	NOUN
easat-3377	154	7	intensity	intensity	NOUN
easat-3377	154	8	and	and	CCONJ
easat-3377	154	9	customer	customer	NOUN
easat-3377	154	10	relationship	relationship	NOUN
easat-3377	154	11	strength	strength	NOUN
easat-3377	154	12	yielded	yield	VERB
easat-3377	154	13	a	a	DET
easat-3377	154	14	strong	strong	ADJ
easat-3377	154	15	positive	positive	ADJ
easat-3377	154	16	pearson	pearson	NOUN
easat-3377	154	17	correlation	correlation	NOUN
easat-3377	154	18	coefficient	coefficient	NOUN
easat-3377	154	19	of	of	ADP
easat-3377	154	20	.946	.946	NUM
easat-3377	154	21	.	.	PUNCT
easat-3377	155	1	this	this	DET
easat-3377	155	2	highly	highly	ADV
easat-3377	155	3	significant	significant	ADJ
easat-3377	155	4	result	result	NOUN
easat-3377	155	5	(	(	PUNCT
easat-3377	155	6	p	p	X
easat-3377	155	7	<	<	X
easat-3377	155	8	0.01	0.01	NUM
easat-3377	155	9	)	)	PUNCT
easat-3377	155	10	supports	support	VERB
easat-3377	155	11	the	the	DET
easat-3377	155	12	hypothesis	hypothesis	NOUN
easat-3377	155	13	,	,	PUNCT
easat-3377	155	14	showing	show	VERB
easat-3377	155	15	that	that	SCONJ
easat-3377	155	16	as	as	SCONJ
easat-3377	155	17	banks	bank	NOUN
easat-3377	155	18	increase	increase	VERB
easat-3377	155	19	digital	digital	ADJ
easat-3377	155	20	marketing	marketing	NOUN
easat-3377	155	21	efforts	effort	NOUN
easat-3377	155	22	,	,	PUNCT
easat-3377	155	23	customer	customer	NOUN
easat-3377	155	24	relationship	relationship	NOUN
easat-3377	155	25	strength	strength	NOUN
easat-3377	155	26	improves	improve	VERB
easat-3377	155	27	correspondingly	correspondingly	ADV
easat-3377	155	28	.	.	PUNCT
easat-3377	156	1	the	the	DET
easat-3377	156	2	model	model	NOUN
easat-3377	156	3	's	's	PART
easat-3377	156	4	r	r	NOUN
easat-3377	156	5	-	-	PUNCT
easat-3377	156	6	square	square	ADJ
easat-3377	156	7	value	value	NOUN
easat-3377	156	8	of	of	ADP
easat-3377	156	9	.894	.894	NUM
easat-3377	156	10	indicates	indicate	VERB
easat-3377	156	11	that	that	SCONJ
easat-3377	156	12	89.4	89.4	NUM
easat-3377	156	13	%	%	NOUN
easat-3377	156	14	of	of	ADP
easat-3377	156	15	the	the	DET
easat-3377	156	16	changes	change	NOUN
easat-3377	156	17	in	in	ADP
easat-3377	156	18	customer	customer	NOUN
easat-3377	156	19	relationship	relationship	NOUN
easat-3377	156	20	strength	strength	NOUN
easat-3377	156	21	can	can	AUX
easat-3377	156	22	be	be	AUX
easat-3377	156	23	explained	explain	VERB
easat-3377	156	24	by	by	ADP
easat-3377	156	25	digital	digital	ADJ
easat-3377	156	26	marketing	marketing	NOUN
easat-3377	156	27	intensity	intensity	NOUN
easat-3377	156	28	.	.	PUNCT
easat-3377	157	1	an	an	DET
easat-3377	157	2	anova	anova	PROPN
easat-3377	157	3	test	test	NOUN
easat-3377	157	4	(	(	PUNCT
easat-3377	157	5	f	f	X
easat-3377	157	6	-	-	PUNCT
easat-3377	157	7	statistic	statistic	NOUN
easat-3377	157	8	:	:	PUNCT
easat-3377	157	9	659.004	659.004	NUM
easat-3377	157	10	,	,	PUNCT
easat-3377	157	11	p	p	X
easat-3377	157	12	<	<	X
easat-3377	157	13	6331	6331	NUM
easat-3377	157	14	edelweiss	edelweiss	PROPN
easat-3377	157	15	applied	apply	VERB
easat-3377	157	16	science	science	NOUN
easat-3377	157	17	and	and	CCONJ
easat-3377	157	18	technology	technology	NOUN
easat-3377	157	19	issn	issn	PROPN
easat-3377	157	20	:	:	PUNCT
easat-3377	157	21	2576	2576	NUM
easat-3377	157	22	-	-	SYM
easat-3377	157	23	8484	8484	NUM
easat-3377	157	24	vol	vol	NOUN
easat-3377	157	25	.	.	PROPN
easat-3377	157	26	8	8	NUM
easat-3377	157	27	,	,	PUNCT
easat-3377	157	28	no	no	INTJ
easat-3377	157	29	.	.	NOUN
easat-3377	157	30	6	6	NUM
easat-3377	157	31	:	:	PUNCT
easat-3377	157	32	6325	6325	NUM
easat-3377	157	33	-	-	SYM
easat-3377	157	34	6334	6334	NUM
easat-3377	157	35	,	,	PUNCT
easat-3377	157	36	2024	2024	NUM
easat-3377	157	37	doi	doi	NOUN
easat-3377	157	38	:	:	PUNCT
easat-3377	157	39	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	157	40	©	©	ADP
easat-3377	157	41	2024	2024	NUM
easat-3377	157	42	by	by	ADP
easat-3377	157	43	the	the	DET
easat-3377	157	44	author	author	NOUN
easat-3377	157	45	;	;	PUNCT
easat-3377	157	46	licensee	licensee	PROPN
easat-3377	157	47	learning	learn	VERB
easat-3377	157	48	gate	gate	NOUN
easat-3377	157	49	0.001	0.001	NUM
easat-3377	157	50	)	)	PUNCT
easat-3377	157	51	further	far	ADV
easat-3377	157	52	validates	validate	VERB
easat-3377	157	53	the	the	DET
easat-3377	157	54	model	model	NOUN
easat-3377	157	55	's	's	PART
easat-3377	157	56	significance	significance	NOUN
easat-3377	157	57	.	.	PUNCT
easat-3377	158	1	moreover	moreover	ADV
easat-3377	158	2	,	,	PUNCT
easat-3377	158	3	the	the	DET
easat-3377	158	4	coefficient	coefficient	NOUN
easat-3377	158	5	for	for	ADP
easat-3377	158	6	digital	digital	ADJ
easat-3377	158	7	marketing	marketing	NOUN
easat-3377	158	8	intensity	intensity	NOUN
easat-3377	158	9	(	(	PUNCT
easat-3377	158	10	b	b	NOUN
easat-3377	158	11	=	=	SYM
easat-3377	158	12	.846	.846	NUM
easat-3377	158	13	,	,	PUNCT
easat-3377	158	14	p	p	X
easat-3377	158	15	<	<	X
easat-3377	158	16	.001	.001	NUM
easat-3377	158	17	)	)	PUNCT
easat-3377	158	18	confirms	confirm	VERB
easat-3377	158	19	the	the	DET
easat-3377	158	20	strong	strong	ADJ
easat-3377	158	21	positive	positive	ADJ
easat-3377	158	22	impact	impact	NOUN
easat-3377	158	23	of	of	ADP
easat-3377	158	24	digital	digital	ADJ
easat-3377	158	25	marketing	marketing	NOUN
easat-3377	158	26	on	on	ADP
easat-3377	158	27	customer	customer	NOUN
easat-3377	158	28	relationships	relationship	NOUN
easat-3377	158	29	,	,	PUNCT
easat-3377	158	30	offering	offer	VERB
easat-3377	158	31	practical	practical	ADJ
easat-3377	158	32	insights	insight	NOUN
easat-3377	158	33	for	for	ADP
easat-3377	158	34	banks	bank	NOUN
easat-3377	158	35	aiming	aim	VERB
easat-3377	158	36	to	to	PART
easat-3377	158	37	boost	boost	VERB
easat-3377	158	38	customer	customer	NOUN
easat-3377	158	39	engagement	engagement	NOUN
easat-3377	158	40	and	and	CCONJ
easat-3377	158	41	competitiveness	competitiveness	NOUN
easat-3377	158	42	through	through	ADP
easat-3377	158	43	digital	digital	ADJ
easat-3377	158	44	marketing	marketing	NOUN
easat-3377	158	45	7.2	7.2	NUM
easat-3377	158	46	.	.	PUNCT
easat-3377	159	1	h2	h2	NOUN
easat-3377	159	2	analysis	analysis	NOUN
easat-3377	159	3	our	our	PRON
easat-3377	159	4	analysis	analysis	NOUN
easat-3377	159	5	tested	test	VERB
easat-3377	159	6	hypothesis	hypothesis	NOUN
easat-3377	159	7	2	2	NUM
easat-3377	159	8	(	(	PUNCT
easat-3377	159	9	h2	h2	NOUN
easat-3377	159	10	):	):	PUNCT
easat-3377	159	11	the	the	DET
easat-3377	159	12	adoption	adoption	NOUN
easat-3377	159	13	of	of	ADP
easat-3377	159	14	digital	digital	ADJ
easat-3377	159	15	marketing	marketing	NOUN
easat-3377	159	16	strategies	strategy	NOUN
easat-3377	159	17	significantly	significantly	ADV
easat-3377	159	18	drives	drive	VERB
easat-3377	159	19	innovation	innovation	NOUN
easat-3377	159	20	in	in	ADP
easat-3377	159	21	banking	banking	NOUN
easat-3377	159	22	services	service	NOUN
easat-3377	159	23	.	.	PUNCT
easat-3377	160	1	a	a	DET
easat-3377	160	2	correlation	correlation	NOUN
easat-3377	160	3	analysis	analysis	NOUN
easat-3377	160	4	between	between	ADP
easat-3377	160	5	technology	technology	NOUN
easat-3377	160	6	adoption	adoption	NOUN
easat-3377	160	7	and	and	CCONJ
easat-3377	160	8	banking	banking	NOUN
easat-3377	160	9	service	service	NOUN
easat-3377	160	10	innovation	innovation	NOUN
easat-3377	160	11	revealed	reveal	VERB
easat-3377	160	12	a	a	DET
easat-3377	160	13	strong	strong	ADJ
easat-3377	160	14	positive	positive	ADJ
easat-3377	160	15	pearson	pearson	NOUN
easat-3377	160	16	correlation	correlation	NOUN
easat-3377	160	17	coefficient	coefficient	NOUN
easat-3377	160	18	of	of	ADP
easat-3377	160	19	.814	.814	NUM
easat-3377	160	20	,	,	PUNCT
easat-3377	160	21	showing	show	VERB
easat-3377	160	22	that	that	SCONJ
easat-3377	160	23	increased	increase	VERB
easat-3377	160	24	technology	technology	NOUN
easat-3377	160	25	adoption	adoption	NOUN
easat-3377	160	26	corresponds	correspond	VERB
easat-3377	160	27	with	with	ADP
easat-3377	160	28	greater	great	ADJ
easat-3377	160	29	service	service	NOUN
easat-3377	160	30	innovation	innovation	NOUN
easat-3377	160	31	.	.	PUNCT
easat-3377	161	1	this	this	DET
easat-3377	161	2	correlation	correlation	NOUN
easat-3377	161	3	was	be	AUX
easat-3377	161	4	highly	highly	ADV
easat-3377	161	5	significant	significant	ADJ
easat-3377	161	6	(	(	PUNCT
easat-3377	161	7	p	p	X
easat-3377	161	8	<	<	X
easat-3377	161	9	0.01	0.01	NUM
easat-3377	161	10	)	)	PUNCT
easat-3377	161	11	,	,	PUNCT
easat-3377	161	12	supporting	support	VERB
easat-3377	161	13	h2	h2	NOUN
easat-3377	161	14	and	and	CCONJ
easat-3377	161	15	suggesting	suggest	VERB
easat-3377	161	16	that	that	SCONJ
easat-3377	161	17	adopting	adopt	VERB
easat-3377	161	18	digital	digital	ADJ
easat-3377	161	19	marketing	marketing	NOUN
easat-3377	161	20	strategies	strategy	NOUN
easat-3377	161	21	fosters	foster	VERB
easat-3377	161	22	innovation	innovation	NOUN
easat-3377	161	23	in	in	ADP
easat-3377	161	24	banking	banking	NOUN
easat-3377	161	25	services	service	NOUN
easat-3377	161	26	.	.	PUNCT
easat-3377	162	1	the	the	DET
easat-3377	162	2	model	model	NOUN
easat-3377	162	3	's	's	PART
easat-3377	162	4	r	r	NOUN
easat-3377	162	5	-	-	PUNCT
easat-3377	162	6	square	square	ADJ
easat-3377	162	7	value	value	NOUN
easat-3377	162	8	of	of	ADP
easat-3377	162	9	.662	.662	NUM
easat-3377	162	10	indicates	indicate	VERB
easat-3377	162	11	that	that	SCONJ
easat-3377	162	12	66.2	66.2	NUM
easat-3377	162	13	%	%	NOUN
easat-3377	162	14	of	of	ADP
easat-3377	162	15	the	the	DET
easat-3377	162	16	changes	change	NOUN
easat-3377	162	17	in	in	ADP
easat-3377	162	18	banking	banking	NOUN
easat-3377	162	19	service	service	NOUN
easat-3377	162	20	innovation	innovation	NOUN
easat-3377	162	21	can	can	AUX
easat-3377	162	22	be	be	AUX
easat-3377	162	23	explained	explain	VERB
easat-3377	162	24	by	by	ADP
easat-3377	162	25	variations	variation	NOUN
easat-3377	162	26	in	in	ADP
easat-3377	162	27	technology	technology	NOUN
easat-3377	162	28	adoption	adoption	NOUN
easat-3377	162	29	.	.	PUNCT
easat-3377	163	1	an	an	DET
easat-3377	163	2	anova	anova	PROPN
easat-3377	163	3	test	test	NOUN
easat-3377	163	4	(	(	PUNCT
easat-3377	163	5	f	f	X
easat-3377	163	6	-	-	PUNCT
easat-3377	163	7	statistic	statistic	NOUN
easat-3377	163	8	:	:	PUNCT
easat-3377	163	9	153.022	153.022	NUM
easat-3377	163	10	,	,	PUNCT
easat-3377	163	11	p	p	X
easat-3377	163	12	<	<	X
easat-3377	163	13	0.001	0.001	NUM
easat-3377	163	14	)	)	PUNCT
easat-3377	163	15	further	far	ADV
easat-3377	163	16	confirms	confirm	VERB
easat-3377	163	17	the	the	DET
easat-3377	163	18	model	model	NOUN
easat-3377	163	19	’s	’s	PART
easat-3377	163	20	significance	significance	NOUN
easat-3377	163	21	.	.	PUNCT
easat-3377	164	1	additionally	additionally	ADV
easat-3377	164	2	,	,	PUNCT
easat-3377	164	3	the	the	DET
easat-3377	164	4	coefficient	coefficient	NOUN
easat-3377	164	5	for	for	ADP
easat-3377	164	6	technology	technology	NOUN
easat-3377	164	7	adoption	adoption	NOUN
easat-3377	164	8	(	(	PUNCT
easat-3377	164	9	b	b	X
easat-3377	164	10	=	=	SYM
easat-3377	164	11	0.872	0.872	NUM
easat-3377	164	12	,	,	PUNCT
easat-3377	164	13	p	p	X
easat-3377	164	14	<	<	X
easat-3377	164	15	0.001	0.001	NUM
easat-3377	164	16	)	)	PUNCT
easat-3377	164	17	shows	show	VERB
easat-3377	164	18	its	its	PRON
easat-3377	164	19	strong	strong	ADJ
easat-3377	164	20	positive	positive	ADJ
easat-3377	164	21	effect	effect	NOUN
easat-3377	164	22	on	on	ADP
easat-3377	164	23	service	service	NOUN
easat-3377	164	24	innovation	innovation	NOUN
easat-3377	164	25	,	,	PUNCT
easat-3377	164	26	providing	provide	VERB
easat-3377	164	27	actionable	actionable	ADJ
easat-3377	164	28	insights	insight	NOUN
easat-3377	164	29	for	for	ADP
easat-3377	164	30	banks	bank	NOUN
easat-3377	164	31	aiming	aim	VERB
easat-3377	164	32	to	to	PART
easat-3377	164	33	enhance	enhance	VERB
easat-3377	164	34	innovation	innovation	NOUN
easat-3377	164	35	through	through	ADP
easat-3377	164	36	digital	digital	ADJ
easat-3377	164	37	marketing	marketing	NOUN
easat-3377	164	38	strategies	strategy	NOUN
easat-3377	164	39	and	and	CCONJ
easat-3377	164	40	strengthen	strengthen	VERB
easat-3377	164	41	their	their	PRON
easat-3377	164	42	market	market	NOUN
easat-3377	164	43	competitiveness	competitiveness	NOUN
easat-3377	164	44	.	.	PUNCT
easat-3377	165	1	7.3	7.3	NUM
easat-3377	165	2	.	.	PUNCT
easat-3377	166	1	h3	h3	NOUN
easat-3377	166	2	analysis	analysis	NOUN
easat-3377	166	3	our	our	PRON
easat-3377	166	4	analysis	analysis	NOUN
easat-3377	166	5	tested	test	VERB
easat-3377	166	6	hypothesis	hypothesis	NOUN
easat-3377	166	7	3	3	NUM
easat-3377	166	8	(	(	PUNCT
easat-3377	166	9	h3	h3	NOUN
easat-3377	166	10	):	):	PUNCT
easat-3377	166	11	digital	digital	ADJ
easat-3377	166	12	marketing	marketing	NOUN
easat-3377	166	13	efforts	effort	NOUN
easat-3377	166	14	are	be	AUX
easat-3377	166	15	effective	effective	ADJ
easat-3377	166	16	in	in	ADP
easat-3377	166	17	acquiring	acquire	VERB
easat-3377	166	18	and	and	CCONJ
easat-3377	166	19	retaining	retain	VERB
easat-3377	166	20	customers	customer	NOUN
easat-3377	166	21	.	.	PUNCT
easat-3377	167	1	the	the	DET
easat-3377	167	2	correlation	correlation	NOUN
easat-3377	167	3	analysis	analysis	NOUN
easat-3377	167	4	found	find	VERB
easat-3377	167	5	a	a	DET
easat-3377	167	6	strong	strong	ADJ
easat-3377	167	7	positive	positive	ADJ
easat-3377	167	8	pearson	pearson	NOUN
easat-3377	167	9	correlation	correlation	NOUN
easat-3377	167	10	coefficient	coefficient	NOUN
easat-3377	167	11	of	of	ADP
easat-3377	167	12	.760	.760	NUM
easat-3377	167	13	(	(	PUNCT
easat-3377	167	14	p	p	X
easat-3377	167	15	<	<	X
easat-3377	167	16	0.01	0.01	NUM
easat-3377	167	17	)	)	PUNCT
easat-3377	167	18	,	,	PUNCT
easat-3377	167	19	indicating	indicate	VERB
easat-3377	167	20	that	that	SCONJ
easat-3377	167	21	increased	increase	VERB
easat-3377	167	22	digital	digital	ADJ
easat-3377	167	23	marketing	marketing	NOUN
easat-3377	167	24	efforts	effort	NOUN
easat-3377	167	25	correspond	correspond	VERB
easat-3377	167	26	with	with	ADP
easat-3377	167	27	higher	high	ADJ
easat-3377	167	28	customer	customer	NOUN
easat-3377	167	29	acquisition	acquisition	NOUN
easat-3377	167	30	and	and	CCONJ
easat-3377	167	31	retention	retention	NOUN
easat-3377	167	32	.	.	PUNCT
easat-3377	168	1	this	this	DET
easat-3377	168	2	significant	significant	ADJ
easat-3377	168	3	correlation	correlation	NOUN
easat-3377	168	4	confirms	confirm	VERB
easat-3377	168	5	that	that	SCONJ
easat-3377	168	6	hypothesis	hypothesis	NOUN
easat-3377	168	7	3	3	NUM
easat-3377	168	8	is	be	AUX
easat-3377	168	9	supported	support	VERB
easat-3377	168	10	.	.	PUNCT
easat-3377	169	1	the	the	DET
easat-3377	169	2	model	model	NOUN
easat-3377	169	3	summary	summary	NOUN
easat-3377	169	4	shows	show	VERB
easat-3377	169	5	an	an	DET
easat-3377	169	6	r	r	NOUN
easat-3377	169	7	-	-	PUNCT
easat-3377	169	8	square	square	ADJ
easat-3377	169	9	value	value	NOUN
easat-3377	169	10	of	of	ADP
easat-3377	169	11	.577	.577	NUM
easat-3377	169	12	,	,	PUNCT
easat-3377	169	13	meaning	mean	VERB
easat-3377	169	14	57.7	57.7	NUM
easat-3377	169	15	%	%	NOUN
easat-3377	169	16	of	of	ADP
easat-3377	169	17	the	the	DET
easat-3377	169	18	variation	variation	NOUN
easat-3377	169	19	in	in	ADP
easat-3377	169	20	customer	customer	NOUN
easat-3377	169	21	acquisition	acquisition	NOUN
easat-3377	169	22	and	and	CCONJ
easat-3377	169	23	retention	retention	NOUN
easat-3377	169	24	can	can	AUX
easat-3377	169	25	be	be	AUX
easat-3377	169	26	explained	explain	VERB
easat-3377	169	27	by	by	ADP
easat-3377	169	28	digital	digital	ADJ
easat-3377	169	29	marketing	marketing	NOUN
easat-3377	169	30	efforts	effort	NOUN
easat-3377	169	31	.	.	PUNCT
easat-3377	170	1	an	an	DET
easat-3377	170	2	anova	anova	PROPN
easat-3377	170	3	test	test	NOUN
easat-3377	170	4	(	(	PUNCT
easat-3377	170	5	f	f	X
easat-3377	170	6	-	-	PUNCT
easat-3377	170	7	statistic	statistic	NOUN
easat-3377	170	8	:	:	PUNCT
easat-3377	170	9	106.418	106.418	NUM
easat-3377	170	10	,	,	PUNCT
easat-3377	170	11	p	p	X
easat-3377	170	12	<	<	X
easat-3377	170	13	0.001	0.001	NUM
easat-3377	170	14	)	)	PUNCT
easat-3377	170	15	reinforces	reinforce	VERB
easat-3377	170	16	the	the	DET
easat-3377	170	17	model	model	NOUN
easat-3377	170	18	's	's	PART
easat-3377	170	19	significance	significance	NOUN
easat-3377	170	20	,	,	PUNCT
easat-3377	170	21	demonstrating	demonstrate	VERB
easat-3377	170	22	digital	digital	ADJ
easat-3377	170	23	marketing	marketing	NOUN
easat-3377	170	24	’s	’s	PART
easat-3377	170	25	substantial	substantial	ADJ
easat-3377	170	26	impact	impact	NOUN
easat-3377	170	27	.	.	PUNCT
easat-3377	171	1	finally	finally	ADV
easat-3377	171	2	,	,	PUNCT
easat-3377	171	3	the	the	DET
easat-3377	171	4	unstandardized	unstandardized	ADJ
easat-3377	171	5	coefficient	coefficient	NOUN
easat-3377	171	6	for	for	ADP
easat-3377	171	7	digital	digital	ADJ
easat-3377	171	8	marketing	marketing	NOUN
easat-3377	171	9	(	(	PUNCT
easat-3377	171	10	.784	.784	NUM
easat-3377	171	11	)	)	PUNCT
easat-3377	171	12	signifies	signify	VERB
easat-3377	171	13	a	a	DET
easat-3377	171	14	strong	strong	ADJ
easat-3377	171	15	positive	positive	ADJ
easat-3377	171	16	effect	effect	NOUN
easat-3377	171	17	on	on	ADP
easat-3377	171	18	customer	customer	NOUN
easat-3377	171	19	acquisition	acquisition	NOUN
easat-3377	171	20	and	and	CCONJ
easat-3377	171	21	retention	retention	NOUN
easat-3377	171	22	.	.	PUNCT
easat-3377	172	1	these	these	DET
easat-3377	172	2	findings	finding	NOUN
easat-3377	172	3	collectively	collectively	ADV
easat-3377	172	4	affirm	affirm	VERB
easat-3377	172	5	the	the	DET
easat-3377	172	6	critical	critical	ADJ
easat-3377	172	7	role	role	NOUN
easat-3377	172	8	of	of	ADP
easat-3377	172	9	digital	digital	ADJ
easat-3377	172	10	marketing	marketing	NOUN
easat-3377	172	11	strategies	strategy	NOUN
easat-3377	172	12	in	in	ADP
easat-3377	172	13	helping	help	VERB
easat-3377	172	14	banks	bank	NOUN
easat-3377	172	15	effectively	effectively	ADV
easat-3377	172	16	win	win	VERB
easat-3377	172	17	and	and	CCONJ
easat-3377	172	18	retain	retain	VERB
easat-3377	172	19	customers	customer	NOUN
easat-3377	172	20	,	,	PUNCT
easat-3377	172	21	thus	thus	ADV
easat-3377	172	22	enhancing	enhance	VERB
easat-3377	172	23	customer	customer	NOUN
easat-3377	172	24	relationships	relationship	NOUN
easat-3377	172	25	and	and	CCONJ
easat-3377	172	26	loyalty	loyalty	NOUN
easat-3377	172	27	.	.	PUNCT
easat-3377	173	1	7.4	7.4	NUM
easat-3377	173	2	.	.	PUNCT
easat-3377	174	1	h4	h4	NOUN
easat-3377	174	2	analysis	analysis	NOUN
easat-3377	174	3	hypothesis	hypothesis	NOUN
easat-3377	174	4	4	4	NUM
easat-3377	174	5	(	(	PUNCT
easat-3377	174	6	h4	h4	NOUN
easat-3377	174	7	):	):	PUNCT
easat-3377	174	8	the	the	DET
easat-3377	174	9	integration	integration	NOUN
easat-3377	174	10	of	of	ADP
easat-3377	174	11	digital	digital	ADJ
easat-3377	174	12	marketing	marketing	NOUN
easat-3377	174	13	practices	practice	NOUN
easat-3377	174	14	has	have	VERB
easat-3377	174	15	a	a	DET
easat-3377	174	16	positive	positive	ADJ
easat-3377	174	17	impact	impact	NOUN
easat-3377	174	18	on	on	ADP
easat-3377	174	19	banks	bank	NOUN
easat-3377	174	20	'	'	PART
easat-3377	174	21	financial	financial	ADJ
easat-3377	174	22	performance	performance	NOUN
easat-3377	174	23	.	.	PUNCT
easat-3377	175	1	our	our	PRON
easat-3377	175	2	analysis	analysis	NOUN
easat-3377	175	3	tested	test	VERB
easat-3377	175	4	hypothesis	hypothesis	NOUN
easat-3377	175	5	4	4	NUM
easat-3377	175	6	(	(	PUNCT
easat-3377	175	7	h4	h4	NOUN
easat-3377	175	8	):	):	PUNCT
easat-3377	175	9	the	the	DET
easat-3377	175	10	integration	integration	NOUN
easat-3377	175	11	of	of	ADP
easat-3377	175	12	digital	digital	ADJ
easat-3377	175	13	marketing	marketing	NOUN
easat-3377	175	14	practices	practice	NOUN
easat-3377	175	15	has	have	VERB
easat-3377	175	16	a	a	DET
easat-3377	175	17	positive	positive	ADJ
easat-3377	175	18	impact	impact	NOUN
easat-3377	175	19	on	on	ADP
easat-3377	175	20	banks	bank	NOUN
easat-3377	175	21	'	'	PART
easat-3377	175	22	financial	financial	ADJ
easat-3377	175	23	performance	performance	NOUN
easat-3377	175	24	.	.	PUNCT
easat-3377	176	1	correlation	correlation	NOUN
easat-3377	176	2	analysis	analysis	NOUN
easat-3377	176	3	revealed	reveal	VERB
easat-3377	176	4	a	a	DET
easat-3377	176	5	very	very	ADV
easat-3377	176	6	strong	strong	ADJ
easat-3377	176	7	positive	positive	ADJ
easat-3377	176	8	pearson	pearson	NOUN
easat-3377	176	9	correlation	correlation	NOUN
easat-3377	176	10	coefficient	coefficient	NOUN
easat-3377	176	11	of	of	ADP
easat-3377	176	12	.903	.903	PROPN
easat-3377	176	13	(	(	PUNCT
easat-3377	176	14	p	p	X
easat-3377	176	15	<	<	X
easat-3377	176	16	0.01	0.01	NUM
easat-3377	176	17	)	)	PUNCT
easat-3377	176	18	between	between	ADP
easat-3377	176	19	digital	digital	ADJ
easat-3377	176	20	marketing	marketing	NOUN
easat-3377	176	21	and	and	CCONJ
easat-3377	176	22	financial	financial	ADJ
easat-3377	176	23	performance	performance	NOUN
easat-3377	176	24	,	,	PUNCT
easat-3377	176	25	suggesting	suggest	VERB
easat-3377	176	26	that	that	SCONJ
easat-3377	176	27	increased	increase	VERB
easat-3377	176	28	digital	digital	ADJ
easat-3377	176	29	marketing	marketing	NOUN
easat-3377	176	30	efforts	effort	NOUN
easat-3377	176	31	align	align	VERB
easat-3377	176	32	closely	closely	ADV
easat-3377	176	33	with	with	ADP
easat-3377	176	34	financial	financial	ADJ
easat-3377	176	35	growth	growth	NOUN
easat-3377	176	36	.	.	PUNCT
easat-3377	177	1	the	the	DET
easat-3377	177	2	model	model	NOUN
easat-3377	177	3	summary	summary	NOUN
easat-3377	177	4	showed	show	VERB
easat-3377	177	5	an	an	DET
easat-3377	177	6	r	r	NOUN
easat-3377	177	7	-	-	PUNCT
easat-3377	177	8	square	square	NOUN
easat-3377	177	9	of	of	ADP
easat-3377	177	10	.816	.816	NUM
easat-3377	177	11	,	,	PUNCT
easat-3377	177	12	indicating	indicate	VERB
easat-3377	177	13	that	that	SCONJ
easat-3377	177	14	81.6	81.6	NUM
easat-3377	177	15	%	%	NOUN
easat-3377	177	16	of	of	ADP
easat-3377	177	17	the	the	DET
easat-3377	177	18	variance	variance	NOUN
easat-3377	177	19	in	in	ADP
easat-3377	177	20	financial	financial	ADJ
easat-3377	177	21	performance	performance	NOUN
easat-3377	177	22	is	be	AUX
easat-3377	177	23	explained	explain	VERB
easat-3377	177	24	by	by	ADP
easat-3377	177	25	digital	digital	ADJ
easat-3377	177	26	marketing	marketing	NOUN
easat-3377	177	27	efforts	effort	NOUN
easat-3377	177	28	.	.	PUNCT
easat-3377	178	1	an	an	DET
easat-3377	178	2	anova	anova	PROPN
easat-3377	178	3	test	test	NOUN
easat-3377	178	4	(	(	PUNCT
easat-3377	178	5	f	f	X
easat-3377	178	6	-	-	PUNCT
easat-3377	178	7	statistic	statistic	NOUN
easat-3377	178	8	:	:	PUNCT
easat-3377	178	9	346.128	346.128	NUM
easat-3377	178	10	,	,	PUNCT
easat-3377	178	11	p	p	X
easat-3377	178	12	<	<	X
easat-3377	178	13	0.001	0.001	NUM
easat-3377	178	14	)	)	PUNCT
easat-3377	178	15	further	far	ADV
easat-3377	178	16	supports	support	VERB
easat-3377	178	17	the	the	DET
easat-3377	178	18	model	model	NOUN
easat-3377	178	19	’s	’s	PART
easat-3377	178	20	significance	significance	NOUN
easat-3377	178	21	,	,	PUNCT
easat-3377	178	22	confirming	confirm	VERB
easat-3377	178	23	that	that	SCONJ
easat-3377	178	24	this	this	DET
easat-3377	178	25	relationship	relationship	NOUN
easat-3377	178	26	is	be	AUX
easat-3377	178	27	unlikely	unlikely	ADJ
easat-3377	178	28	due	due	ADP
easat-3377	178	29	to	to	ADP
easat-3377	178	30	chance	chance	NOUN
easat-3377	178	31	.	.	PUNCT
easat-3377	179	1	the	the	DET
easat-3377	179	2	unstandardized	unstandardized	ADJ
easat-3377	179	3	coefficient	coefficient	NOUN
easat-3377	179	4	(	(	PUNCT
easat-3377	179	5	.968	.968	NUM
easat-3377	179	6	)	)	PUNCT
easat-3377	179	7	implies	imply	VERB
easat-3377	179	8	that	that	SCONJ
easat-3377	179	9	each	each	DET
easat-3377	179	10	increase	increase	NOUN
easat-3377	179	11	in	in	ADP
easat-3377	179	12	digital	digital	ADJ
easat-3377	179	13	marketing	marketing	NOUN
easat-3377	179	14	effort	effort	NOUN
easat-3377	179	15	results	result	NOUN
easat-3377	179	16	in	in	ADP
easat-3377	179	17	a	a	DET
easat-3377	179	18	nearly	nearly	ADV
easat-3377	179	19	proportional	proportional	ADJ
easat-3377	179	20	rise	rise	NOUN
easat-3377	179	21	in	in	ADP
easat-3377	179	22	financial	financial	ADJ
easat-3377	179	23	performance	performance	NOUN
easat-3377	179	24	,	,	PUNCT
easat-3377	179	25	underscoring	underscore	VERB
easat-3377	179	26	the	the	DET
easat-3377	179	27	strategic	strategic	ADJ
easat-3377	179	28	value	value	NOUN
easat-3377	179	29	of	of	ADP
easat-3377	179	30	digital	digital	ADJ
easat-3377	179	31	marketing	marketing	NOUN
easat-3377	179	32	for	for	ADP
easat-3377	179	33	banks	bank	NOUN
easat-3377	179	34	aiming	aim	VERB
easat-3377	179	35	to	to	PART
easat-3377	179	36	enhance	enhance	VERB
easat-3377	179	37	their	their	PRON
easat-3377	179	38	financial	financial	ADJ
easat-3377	179	39	outcomes	outcome	NOUN
easat-3377	179	40	.	.	PUNCT
easat-3377	180	1	these	these	DET
easat-3377	180	2	findings	finding	NOUN
easat-3377	180	3	provide	provide	VERB
easat-3377	180	4	robust	robust	ADJ
easat-3377	180	5	support	support	NOUN
easat-3377	180	6	for	for	ADP
easat-3377	180	7	h4	h4	NOUN
easat-3377	180	8	,	,	PUNCT
easat-3377	180	9	advocating	advocate	VERB
easat-3377	180	10	for	for	SCONJ
easat-3377	180	11	banks	bank	NOUN
easat-3377	180	12	to	to	PART
easat-3377	180	13	integrate	integrate	VERB
easat-3377	180	14	digital	digital	ADJ
easat-3377	180	15	marketing	marketing	NOUN
easat-3377	180	16	practices	practice	NOUN
easat-3377	180	17	to	to	PART
easat-3377	180	18	boost	boost	VERB
easat-3377	180	19	financial	financial	ADJ
easat-3377	180	20	success	success	NOUN
easat-3377	180	21	.	.	PUNCT
easat-3377	181	1	to	to	PART
easat-3377	181	2	understand	understand	VERB
easat-3377	181	3	the	the	DET
easat-3377	181	4	integration	integration	NOUN
easat-3377	181	5	of	of	ADP
easat-3377	181	6	traditional	traditional	ADJ
easat-3377	181	7	and	and	CCONJ
easat-3377	181	8	digital	digital	ADJ
easat-3377	181	9	marketing	marketing	NOUN
easat-3377	181	10	,	,	PUNCT
easat-3377	181	11	an	an	DET
easat-3377	181	12	interview	interview	NOUN
easat-3377	181	13	with	with	ADP
easat-3377	181	14	bank	bank	PROPN
easat-3377	181	15	audi	audi	PROPN
easat-3377	181	16	’s	’s	PART
easat-3377	181	17	ceo	ceo	PROPN
easat-3377	181	18	’s	’s	PART
easat-3377	181	19	office	office	NOUN
easat-3377	181	20	was	be	AUX
easat-3377	181	21	conducted	conduct	VERB
easat-3377	181	22	,	,	PUNCT
easat-3377	181	23	focusing	focus	VERB
easat-3377	181	24	on	on	ADP
easat-3377	181	25	the	the	DET
easat-3377	181	26	innovative	innovative	ADJ
easat-3377	181	27	strategies	strategy	NOUN
easat-3377	181	28	behind	behind	ADP
easat-3377	181	29	the	the	DET
easat-3377	181	30	neobank	neobank	PROPN
easat-3377	181	31	launch	launch	NOUN
easat-3377	181	32	.	.	PUNCT
easat-3377	182	1	bank	bank	PROPN
easat-3377	182	2	audi	audi	PROPN
easat-3377	182	3	's	's	PART
easat-3377	182	4	motivation	motivation	NOUN
easat-3377	182	5	to	to	PART
easat-3377	182	6	create	create	VERB
easat-3377	182	7	neobank	neobank	PROPN
easat-3377	182	8	stemmed	stem	VERB
easat-3377	182	9	from	from	ADP
easat-3377	182	10	its	its	PRON
easat-3377	182	11	investment	investment	NOUN
easat-3377	182	12	in	in	ADP
easat-3377	182	13	the	the	DET
easat-3377	182	14	flexcube	flexcube	NOUN
easat-3377	182	15	system	system	NOUN
easat-3377	182	16	,	,	PUNCT
easat-3377	182	17	positioning	position	VERB
easat-3377	182	18	it	it	PRON
easat-3377	182	19	to	to	PART
easat-3377	182	20	stay	stay	VERB
easat-3377	182	21	relevant	relevant	ADJ
easat-3377	182	22	in	in	ADP
easat-3377	182	23	a	a	DET
easat-3377	182	24	technology	technology	NOUN
easat-3377	182	25	-	-	PUNCT
easat-3377	182	26	driven	drive	VERB
easat-3377	182	27	market	market	NOUN
easat-3377	182	28	.	.	PUNCT
easat-3377	183	1	neobank	neobank	PROPN
easat-3377	183	2	offers	offer	NOUN
easat-3377	183	3	streamlined	streamlined	ADJ
easat-3377	183	4	,	,	PUNCT
easat-3377	183	5	cost	cost	NOUN
easat-3377	183	6	-	-	PUNCT
easat-3377	183	7	efficient	efficient	ADJ
easat-3377	183	8	banking	banking	NOUN
easat-3377	183	9	services	service	NOUN
easat-3377	183	10	that	that	PRON
easat-3377	183	11	increase	increase	VERB
easat-3377	183	12	customer	customer	NOUN
easat-3377	183	13	satisfaction	satisfaction	NOUN
easat-3377	183	14	while	while	SCONJ
easat-3377	183	15	reducing	reduce	VERB
easat-3377	183	16	the	the	DET
easat-3377	183	17	need	need	NOUN
easat-3377	183	18	for	for	ADP
easat-3377	183	19	physical	physical	ADJ
easat-3377	183	20	branches	branch	NOUN
easat-3377	183	21	.	.	PUNCT
easat-3377	184	1	the	the	DET
easat-3377	184	2	services	service	NOUN
easat-3377	184	3	6332	6332	NUM
easat-3377	184	4	edelweiss	edelweiss	PROPN
easat-3377	184	5	applied	apply	VERB
easat-3377	184	6	science	science	NOUN
easat-3377	184	7	and	and	CCONJ
easat-3377	184	8	technology	technology	NOUN
easat-3377	184	9	issn	issn	PROPN
easat-3377	184	10	:	:	PUNCT
easat-3377	184	11	2576	2576	NUM
easat-3377	184	12	-	-	SYM
easat-3377	184	13	8484	8484	NUM
easat-3377	184	14	vol	vol	NOUN
easat-3377	184	15	.	.	PROPN
easat-3377	184	16	8	8	NUM
easat-3377	184	17	,	,	PUNCT
easat-3377	184	18	no	no	INTJ
easat-3377	184	19	.	.	NOUN
easat-3377	185	1	6	6	NUM
easat-3377	185	2	:	:	PUNCT
easat-3377	185	3	6325	6325	NUM
easat-3377	185	4	-	-	SYM
easat-3377	185	5	6334	6334	NUM
easat-3377	185	6	,	,	PUNCT
easat-3377	185	7	2024	2024	NUM
easat-3377	185	8	doi	doi	NOUN
easat-3377	185	9	:	:	PUNCT
easat-3377	185	10	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	185	11	©	©	ADP
easat-3377	185	12	2024	2024	NUM
easat-3377	185	13	by	by	ADP
easat-3377	185	14	the	the	DET
easat-3377	185	15	author	author	NOUN
easat-3377	185	16	;	;	PUNCT
easat-3377	185	17	licensee	licensee	PROPN
easat-3377	185	18	learning	learn	VERB
easat-3377	185	19	gate	gate	PROPN
easat-3377	185	20	range	range	NOUN
easat-3377	185	21	from	from	ADP
easat-3377	185	22	online	online	ADJ
easat-3377	185	23	and	and	CCONJ
easat-3377	185	24	mobile	mobile	ADJ
easat-3377	185	25	banking	banking	NOUN
easat-3377	185	26	to	to	ADP
easat-3377	185	27	digital	digital	ADJ
easat-3377	185	28	payments	payment	NOUN
easat-3377	185	29	,	,	PUNCT
easat-3377	185	30	financial	financial	ADJ
easat-3377	185	31	management	management	NOUN
easat-3377	185	32	tools	tool	NOUN
easat-3377	185	33	,	,	PUNCT
easat-3377	185	34	and	and	CCONJ
easat-3377	185	35	personalized	personalized	ADJ
easat-3377	185	36	customer	customer	NOUN
easat-3377	185	37	support	support	NOUN
easat-3377	185	38	.	.	PUNCT
easat-3377	186	1	this	this	DET
easat-3377	186	2	digital	digital	ADJ
easat-3377	186	3	platform	platform	NOUN
easat-3377	186	4	enables	enable	VERB
easat-3377	186	5	bank	bank	NOUN
easat-3377	186	6	audi	audi	PROPN
easat-3377	186	7	to	to	PART
easat-3377	186	8	expand	expand	VERB
easat-3377	186	9	its	its	PRON
easat-3377	186	10	reach	reach	NOUN
easat-3377	186	11	while	while	SCONJ
easat-3377	186	12	enhancing	enhance	VERB
easat-3377	186	13	operational	operational	ADJ
easat-3377	186	14	efficiency	efficiency	NOUN
easat-3377	186	15	.	.	PUNCT
easat-3377	187	1	neobank	neobank	PROPN
easat-3377	187	2	’s	’s	PART
easat-3377	187	3	marketing	marketing	NOUN
easat-3377	187	4	strategies	strategy	NOUN
easat-3377	187	5	leverage	leverage	VERB
easat-3377	187	6	digital	digital	ADJ
easat-3377	187	7	advertising	advertising	NOUN
easat-3377	187	8	,	,	PUNCT
easat-3377	187	9	personalized	personalized	ADJ
easat-3377	187	10	messaging	messaging	NOUN
easat-3377	187	11	,	,	PUNCT
easat-3377	187	12	and	and	CCONJ
easat-3377	187	13	a	a	DET
easat-3377	187	14	userfriendly	userfriendly	ADV
easat-3377	187	15	design	design	NOUN
easat-3377	187	16	to	to	PART
easat-3377	187	17	engage	engage	VERB
easat-3377	187	18	tech	tech	NOUN
easat-3377	187	19	-	-	PUNCT
easat-3377	187	20	savvy	savvy	VERB
easat-3377	187	21	customers	customer	NOUN
easat-3377	187	22	.	.	PUNCT
easat-3377	188	1	targeting	target	VERB
easat-3377	188	2	millennials	millennial	NOUN
easat-3377	188	3	and	and	CCONJ
easat-3377	188	4	gen	gen	PROPN
easat-3377	188	5	z	z	PROPN
easat-3377	188	6	,	,	PUNCT
easat-3377	188	7	bank	bank	PROPN
easat-3377	188	8	audi	audi	PROPN
easat-3377	188	9	employs	employ	VERB
easat-3377	188	10	social	social	ADJ
easat-3377	188	11	media	medium	NOUN
easat-3377	188	12	,	,	PUNCT
easat-3377	188	13	influencer	influencer	NOUN
easat-3377	188	14	partnerships	partnership	NOUN
easat-3377	188	15	,	,	PUNCT
easat-3377	188	16	and	and	CCONJ
easat-3377	188	17	data	datum	NOUN
easat-3377	188	18	-	-	PUNCT
easat-3377	188	19	driven	drive	VERB
easat-3377	188	20	campaigns	campaign	NOUN
easat-3377	188	21	to	to	PART
easat-3377	188	22	appeal	appeal	VERB
easat-3377	188	23	to	to	ADP
easat-3377	188	24	a	a	DET
easat-3377	188	25	younger	young	ADJ
easat-3377	188	26	,	,	PUNCT
easat-3377	188	27	digitally	digitally	ADV
easat-3377	188	28	active	active	ADJ
easat-3377	188	29	audience	audience	NOUN
easat-3377	188	30	.	.	PUNCT
easat-3377	189	1	the	the	DET
easat-3377	189	2	bank	bank	NOUN
easat-3377	189	3	’s	’s	PART
easat-3377	189	4	focus	focus	NOUN
easat-3377	189	5	on	on	ADP
easat-3377	189	6	innovation	innovation	NOUN
easat-3377	189	7	is	be	AUX
easat-3377	189	8	evident	evident	ADJ
easat-3377	189	9	in	in	ADP
easat-3377	189	10	its	its	PRON
easat-3377	189	11	continuous	continuous	ADJ
easat-3377	189	12	digital	digital	ADJ
easat-3377	189	13	upgrades	upgrade	NOUN
easat-3377	189	14	,	,	PUNCT
easat-3377	189	15	ensuring	ensure	VERB
easat-3377	189	16	a	a	DET
easat-3377	189	17	seamless	seamless	ADJ
easat-3377	189	18	customer	customer	NOUN
easat-3377	189	19	experience	experience	NOUN
easat-3377	189	20	.	.	PUNCT
easat-3377	190	1	despite	despite	SCONJ
easat-3377	190	2	lebanon	lebanon	PROPN
easat-3377	190	3	’s	’s	PART
easat-3377	190	4	banking	banking	NOUN
easat-3377	190	5	sector	sector	NOUN
easat-3377	190	6	challenges	challenge	NOUN
easat-3377	190	7	,	,	PUNCT
easat-3377	190	8	bank	bank	PROPN
easat-3377	190	9	audi	audi	PROPN
easat-3377	190	10	maintains	maintain	VERB
easat-3377	190	11	customer	customer	NOUN
easat-3377	190	12	trust	trust	NOUN
easat-3377	190	13	through	through	ADP
easat-3377	190	14	transparency	transparency	NOUN
easat-3377	190	15	,	,	PUNCT
easat-3377	190	16	advanced	advanced	ADJ
easat-3377	190	17	technology	technology	NOUN
easat-3377	190	18	,	,	PUNCT
easat-3377	190	19	and	and	CCONJ
easat-3377	190	20	personalized	personalized	ADJ
easat-3377	190	21	service	service	NOUN
easat-3377	190	22	.	.	PUNCT
easat-3377	191	1	by	by	ADP
easat-3377	191	2	listening	listen	VERB
easat-3377	191	3	to	to	ADP
easat-3377	191	4	customer	customer	NOUN
easat-3377	191	5	feedback	feedback	NOUN
easat-3377	191	6	and	and	CCONJ
easat-3377	191	7	maintaining	maintain	VERB
easat-3377	191	8	secure	secure	ADJ
easat-3377	191	9	digital	digital	ADJ
easat-3377	191	10	platforms	platform	NOUN
easat-3377	191	11	,	,	PUNCT
easat-3377	191	12	the	the	DET
easat-3377	191	13	bank	bank	NOUN
easat-3377	191	14	fosters	foster	VERB
easat-3377	191	15	strong	strong	ADJ
easat-3377	191	16	relationships	relationship	NOUN
easat-3377	191	17	.	.	PUNCT
easat-3377	192	1	the	the	DET
easat-3377	192	2	bank	bank	NOUN
easat-3377	192	3	’s	’s	PART
easat-3377	192	4	culture	culture	NOUN
easat-3377	192	5	of	of	ADP
easat-3377	192	6	innovation	innovation	NOUN
easat-3377	192	7	encourages	encourage	VERB
easat-3377	192	8	employees	employee	NOUN
easat-3377	192	9	to	to	PART
easat-3377	192	10	explore	explore	VERB
easat-3377	192	11	creative	creative	ADJ
easat-3377	192	12	solutions	solution	NOUN
easat-3377	192	13	,	,	PUNCT
easat-3377	192	14	blending	blend	VERB
easat-3377	192	15	digital	digital	ADJ
easat-3377	192	16	and	and	CCONJ
easat-3377	192	17	traditional	traditional	ADJ
easat-3377	192	18	marketing	marketing	NOUN
easat-3377	192	19	to	to	PART
easat-3377	192	20	enhance	enhance	VERB
easat-3377	192	21	customer	customer	NOUN
easat-3377	192	22	engagement	engagement	NOUN
easat-3377	192	23	.	.	PUNCT
easat-3377	193	1	digital	digital	ADJ
easat-3377	193	2	marketing	marketing	NOUN
easat-3377	193	3	has	have	AUX
easat-3377	193	4	significantly	significantly	ADV
easat-3377	193	5	improved	improve	VERB
easat-3377	193	6	bank	bank	PROPN
easat-3377	193	7	audi	audi	PROPN
easat-3377	193	8	’s	’s	PART
easat-3377	193	9	operational	operational	ADJ
easat-3377	193	10	and	and	CCONJ
easat-3377	193	11	financial	financial	ADJ
easat-3377	193	12	performance	performance	NOUN
easat-3377	193	13	.	.	PUNCT
easat-3377	194	1	with	with	ADP
easat-3377	194	2	increased	increase	VERB
easat-3377	194	3	brand	brand	NOUN
easat-3377	194	4	recognition	recognition	NOUN
easat-3377	194	5	and	and	CCONJ
easat-3377	194	6	personalized	personalized	ADJ
easat-3377	194	7	interactions	interaction	NOUN
easat-3377	194	8	,	,	PUNCT
easat-3377	194	9	the	the	DET
easat-3377	194	10	bank	bank	NOUN
easat-3377	194	11	strengthens	strengthen	VERB
easat-3377	194	12	customer	customer	NOUN
easat-3377	194	13	loyalty	loyalty	NOUN
easat-3377	194	14	and	and	CCONJ
easat-3377	194	15	conversion	conversion	NOUN
easat-3377	194	16	rates	rate	NOUN
easat-3377	194	17	.	.	PUNCT
easat-3377	195	1	analytical	analytical	ADJ
easat-3377	195	2	data	datum	NOUN
easat-3377	195	3	from	from	ADP
easat-3377	195	4	digital	digital	ADJ
easat-3377	195	5	marketing	marketing	NOUN
easat-3377	195	6	also	also	ADV
easat-3377	195	7	aids	aid	VERB
easat-3377	195	8	in	in	ADP
easat-3377	195	9	strategic	strategic	ADJ
easat-3377	195	10	decision	decision	NOUN
easat-3377	195	11	-	-	PUNCT
easat-3377	195	12	making	making	NOUN
easat-3377	195	13	.	.	PUNCT
easat-3377	196	1	neobank	neobank	PROPN
easat-3377	196	2	’s	’s	PART
easat-3377	196	3	streamlined	streamlined	ADJ
easat-3377	196	4	operations	operation	NOUN
easat-3377	196	5	have	have	AUX
easat-3377	196	6	improved	improve	VERB
easat-3377	196	7	customer	customer	NOUN
easat-3377	196	8	satisfaction	satisfaction	NOUN
easat-3377	196	9	,	,	PUNCT
easat-3377	196	10	leading	lead	VERB
easat-3377	196	11	to	to	ADP
easat-3377	196	12	financial	financial	ADJ
easat-3377	196	13	growth	growth	NOUN
easat-3377	196	14	.	.	PUNCT
easat-3377	197	1	bank	bank	PROPN
easat-3377	197	2	audi	audi	PROPN
easat-3377	197	3	’s	’s	PART
easat-3377	197	4	manager	manager	NOUN
easat-3377	197	5	views	view	VERB
easat-3377	197	6	digital	digital	ADJ
easat-3377	197	7	marketing	marketing	NOUN
easat-3377	197	8	as	as	ADP
easat-3377	197	9	both	both	CCONJ
easat-3377	197	10	a	a	DET
easat-3377	197	11	complement	complement	NOUN
easat-3377	197	12	and	and	CCONJ
easat-3377	197	13	an	an	DET
easat-3377	197	14	enhancement	enhancement	NOUN
easat-3377	197	15	to	to	ADP
easat-3377	197	16	traditional	traditional	ADJ
easat-3377	197	17	methods	method	NOUN
easat-3377	197	18	.	.	PUNCT
easat-3377	198	1	while	while	SCONJ
easat-3377	198	2	digital	digital	ADJ
easat-3377	198	3	marketing	marketing	NOUN
easat-3377	198	4	reaches	reach	VERB
easat-3377	198	5	a	a	DET
easat-3377	198	6	broader	broad	ADJ
easat-3377	198	7	,	,	PUNCT
easat-3377	198	8	more	more	ADV
easat-3377	198	9	targeted	targeted	ADJ
easat-3377	198	10	audience	audience	NOUN
easat-3377	198	11	,	,	PUNCT
easat-3377	198	12	traditional	traditional	ADJ
easat-3377	198	13	approaches	approach	NOUN
easat-3377	198	14	maintain	maintain	VERB
easat-3377	198	15	a	a	DET
easat-3377	198	16	personal	personal	ADJ
easat-3377	198	17	touch	touch	NOUN
easat-3377	198	18	,	,	PUNCT
easat-3377	198	19	especially	especially	ADV
easat-3377	198	20	in	in	ADP
easat-3377	198	21	direct	direct	ADJ
easat-3377	198	22	customer	customer	NOUN
easat-3377	198	23	interactions	interaction	NOUN
easat-3377	198	24	.	.	PUNCT
easat-3377	199	1	by	by	ADP
easat-3377	199	2	combining	combine	VERB
easat-3377	199	3	both	both	DET
easat-3377	199	4	strategies	strategy	NOUN
easat-3377	199	5	,	,	PUNCT
easat-3377	199	6	the	the	DET
easat-3377	199	7	bank	bank	NOUN
easat-3377	199	8	optimizes	optimize	VERB
easat-3377	199	9	its	its	PRON
easat-3377	199	10	marketing	marketing	NOUN
easat-3377	199	11	efforts	effort	NOUN
easat-3377	199	12	,	,	PUNCT
easat-3377	199	13	driving	drive	VERB
easat-3377	199	14	business	business	NOUN
easat-3377	199	15	development	development	NOUN
easat-3377	199	16	through	through	ADP
easat-3377	199	17	customer	customer	NOUN
easat-3377	199	18	satisfaction	satisfaction	NOUN
easat-3377	199	19	and	and	CCONJ
easat-3377	199	20	personalized	personalized	ADJ
easat-3377	199	21	follow	follow	NOUN
easat-3377	199	22	-	-	PUNCT
easat-3377	199	23	ups	up	NOUN
easat-3377	199	24	.	.	PUNCT
easat-3377	200	1	digital	digital	ADJ
easat-3377	200	2	marketing	marketing	NOUN
easat-3377	200	3	takes	take	VERB
easat-3377	200	4	precedence	precedence	NOUN
easat-3377	200	5	in	in	ADP
easat-3377	200	6	achieving	achieve	VERB
easat-3377	200	7	bank	bank	PROPN
easat-3377	200	8	audi	audi	PROPN
easat-3377	200	9	’s	’s	PART
easat-3377	200	10	goals	goal	NOUN
easat-3377	200	11	but	but	CCONJ
easat-3377	200	12	has	have	AUX
easat-3377	200	13	not	not	PART
easat-3377	200	14	fully	fully	ADV
easat-3377	200	15	replaced	replace	VERB
easat-3377	200	16	traditional	traditional	ADJ
easat-3377	200	17	methods	method	NOUN
easat-3377	200	18	,	,	PUNCT
easat-3377	200	19	underscoring	underscore	VERB
easat-3377	200	20	the	the	DET
easat-3377	200	21	importance	importance	NOUN
easat-3377	200	22	of	of	ADP
easat-3377	200	23	face	face	NOUN
easat-3377	200	24	-	-	PUNCT
easat-3377	200	25	to	to	ADP
easat-3377	200	26	-	-	PUNCT
easat-3377	200	27	face	face	NOUN
easat-3377	200	28	engagement	engagement	NOUN
easat-3377	200	29	.	.	PUNCT
easat-3377	201	1	8	8	X
easat-3377	201	2	.	.	X
easat-3377	201	3	conclusion	conclusion	NOUN
easat-3377	201	4	change	change	NOUN
easat-3377	201	5	in	in	ADP
easat-3377	201	6	the	the	DET
easat-3377	201	7	banking	banking	NOUN
easat-3377	201	8	landscape	landscape	NOUN
easat-3377	201	9	is	be	AUX
easat-3377	201	10	due	due	ADJ
easat-3377	201	11	to	to	ADP
easat-3377	201	12	technological	technological	ADJ
easat-3377	201	13	and	and	CCONJ
easat-3377	201	14	consumer	consumer	NOUN
easat-3377	201	15	preferences	preference	NOUN
easat-3377	201	16	.	.	PUNCT
easat-3377	202	1	in	in	ADP
easat-3377	202	2	this	this	DET
easat-3377	202	3	study	study	NOUN
easat-3377	202	4	,	,	PUNCT
easat-3377	202	5	digital	digital	ADJ
easat-3377	202	6	banking	banking	NOUN
easat-3377	202	7	marketing	marketing	NOUN
easat-3377	202	8	was	be	AUX
easat-3377	202	9	examined	examine	VERB
easat-3377	202	10	in	in	ADP
easat-3377	202	11	terms	term	NOUN
easat-3377	202	12	of	of	ADP
easat-3377	202	13	the	the	DET
easat-3377	202	14	different	different	ADJ
easat-3377	202	15	dimensions	dimension	NOUN
easat-3377	202	16	namely	namely	ADV
easat-3377	202	17	,	,	PUNCT
easat-3377	202	18	customer	customer	NOUN
easat-3377	202	19	relationship	relationship	NOUN
easat-3377	202	20	,	,	PUNCT
easat-3377	202	21	innovation	innovation	NOUN
easat-3377	202	22	,	,	PUNCT
easat-3377	202	23	retention	retention	NOUN
easat-3377	202	24	and	and	CCONJ
easat-3377	202	25	financial	financial	ADJ
easat-3377	202	26	performance	performance	NOUN
easat-3377	202	27	.	.	PUNCT
easat-3377	203	1	using	use	VERB
easat-3377	203	2	a	a	DET
easat-3377	203	3	mixed	mixed	ADJ
easat-3377	203	4	methods	method	NOUN
easat-3377	203	5	approach	approach	NOUN
easat-3377	203	6	,	,	PUNCT
easat-3377	203	7	which	which	PRON
easat-3377	203	8	includes	include	VERB
easat-3377	203	9	quantitative	quantitative	ADJ
easat-3377	203	10	analysis	analysis	NOUN
easat-3377	203	11	with	with	ADP
easat-3377	203	12	qualitative	qualitative	ADJ
easat-3377	203	13	inputs	input	NOUN
easat-3377	203	14	from	from	ADP
easat-3377	203	15	bank	bank	PROPN
easat-3377	203	16	audi	audi	PROPN
easat-3377	203	17	’s	’s	PART
easat-3377	203	18	neobank	neobank	PROPN
easat-3377	203	19	project	project	PROPN
easat-3377	203	20	,	,	PUNCT
easat-3377	203	21	the	the	DET
easat-3377	203	22	research	research	NOUN
easat-3377	203	23	presents	present	VERB
easat-3377	203	24	the	the	DET
easat-3377	203	25	transformative	transformative	ADJ
easat-3377	203	26	role	role	NOUN
easat-3377	203	27	of	of	ADP
easat-3377	203	28	digital	digital	ADJ
easat-3377	203	29	marketing	marketing	NOUN
easat-3377	203	30	for	for	ADP
easat-3377	203	31	the	the	DET
easat-3377	203	32	banking	banking	NOUN
easat-3377	203	33	industry	industry	NOUN
easat-3377	203	34	.	.	PUNCT
easat-3377	204	1	the	the	DET
easat-3377	204	2	results	result	NOUN
easat-3377	204	3	indicate	indicate	VERB
easat-3377	204	4	that	that	SCONJ
easat-3377	204	5	digital	digital	ADJ
easat-3377	204	6	marketing	marketing	NOUN
easat-3377	204	7	strengthens	strengthen	VERB
easat-3377	204	8	customer	customer	NOUN
easat-3377	204	9	engagement	engagement	NOUN
easat-3377	204	10	considerably	considerably	ADV
easat-3377	204	11	by	by	ADP
easat-3377	204	12	a	a	DET
easat-3377	204	13	pearson	pearson	NOUN
easat-3377	204	14	correlation	correlation	NOUN
easat-3377	204	15	of	of	ADP
easat-3377	204	16	.946	.946	NUM
easat-3377	204	17	and	and	CCONJ
easat-3377	204	18	an	an	DET
easat-3377	204	19	r	r	NOUN
easat-3377	204	20	square	square	NOUN
easat-3377	204	21	of	of	ADP
easat-3377	204	22	.894	.894	NUM
easat-3377	204	23	,	,	PUNCT
easat-3377	204	24	which	which	PRON
easat-3377	204	25	highlights	highlight	VERB
easat-3377	204	26	its	its	PRON
easat-3377	204	27	significant	significant	ADJ
easat-3377	204	28	influence	influence	NOUN
easat-3377	204	29	on	on	ADP
easat-3377	204	30	customer	customer	NOUN
easat-3377	204	31	satisfaction	satisfaction	NOUN
easat-3377	204	32	.	.	PUNCT
easat-3377	205	1	digital	digital	ADJ
easat-3377	205	2	marketing	marketing	NOUN
easat-3377	205	3	also	also	ADV
easat-3377	205	4	stimulates	stimulate	VERB
easat-3377	205	5	innovation	innovation	NOUN
easat-3377	205	6	,	,	PUNCT
easat-3377	205	7	a	a	DET
easat-3377	205	8	correlation	correlation	NOUN
easat-3377	205	9	of	of	ADP
easat-3377	205	10	.814	.814	NUM
easat-3377	206	1	and	and	CCONJ
easat-3377	206	2	r	r	NOUN
easat-3377	206	3	square	square	NOUN
easat-3377	206	4	of	of	ADP
easat-3377	206	5	.662	.662	NUM
easat-3377	206	6	and	and	CCONJ
easat-3377	206	7	making	make	VERB
easat-3377	206	8	it	it	PRON
easat-3377	206	9	important	important	ADJ
easat-3377	206	10	in	in	ADP
easat-3377	206	11	developing	develop	VERB
easat-3377	206	12	new	new	ADJ
easat-3377	206	13	products	product	NOUN
easat-3377	206	14	and	and	CCONJ
easat-3377	206	15	services	service	NOUN
easat-3377	206	16	.	.	PUNCT
easat-3377	207	1	the	the	DET
easat-3377	207	2	analysis	analysis	NOUN
easat-3377	207	3	also	also	ADV
easat-3377	207	4	showed	show	VERB
easat-3377	207	5	that	that	SCONJ
easat-3377	207	6	digital	digital	ADJ
easat-3377	207	7	marketing	marketing	NOUN
easat-3377	207	8	was	be	AUX
easat-3377	207	9	important	important	ADJ
easat-3377	207	10	for	for	ADP
easat-3377	207	11	customer	customer	NOUN
easat-3377	207	12	acquisition	acquisition	NOUN
easat-3377	207	13	and	and	CCONJ
easat-3377	207	14	retention	retention	NOUN
easat-3377	207	15	,	,	PUNCT
easat-3377	207	16	with	with	ADP
easat-3377	207	17	r	r	NOUN
easat-3377	207	18	square	square	NOUN
easat-3377	207	19	of	of	ADP
easat-3377	207	20	.577	.577	NUM
easat-3377	207	21	and	and	CCONJ
easat-3377	207	22	correlation	correlation	NOUN
easat-3377	207	23	of	of	ADP
easat-3377	207	24	.760	.760	NUM
easat-3377	207	25	.	.	PUNCT
easat-3377	208	1	additionally	additionally	ADV
easat-3377	208	2	,	,	PUNCT
easat-3377	208	3	it	it	PRON
easat-3377	208	4	helps	help	VERB
easat-3377	208	5	increase	increase	VERB
easat-3377	208	6	financial	financial	ADJ
easat-3377	208	7	performance	performance	NOUN
easat-3377	208	8	with	with	ADP
easat-3377	208	9	pearson	pearson	NOUN
easat-3377	208	10	correlation	correlation	NOUN
easat-3377	208	11	of	of	ADP
easat-3377	208	12	.903	.903	NUM
easat-3377	208	13	and	and	CCONJ
easat-3377	208	14	r	r	NOUN
easat-3377	208	15	square	square	NOUN
easat-3377	208	16	of	of	ADP
easat-3377	208	17	.816	.816	NUM
easat-3377	208	18	.	.	PUNCT
easat-3377	209	1	this	this	PRON
easat-3377	209	2	is	be	AUX
easat-3377	209	3	a	a	DET
easat-3377	209	4	call	call	NOUN
easat-3377	209	5	to	to	PART
easat-3377	209	6	integrate	integrate	VERB
easat-3377	209	7	digital	digital	ADJ
easat-3377	209	8	strategy	strategy	NOUN
easat-3377	209	9	within	within	ADP
easat-3377	209	10	the	the	DET
easat-3377	209	11	tradition	tradition	NOUN
easat-3377	209	12	of	of	ADP
easat-3377	209	13	banking	banking	NOUN
easat-3377	209	14	through	through	ADP
easat-3377	209	15	the	the	DET
easat-3377	209	16	example	example	NOUN
easat-3377	209	17	of	of	ADP
easat-3377	209	18	bank	bank	PROPN
easat-3377	209	19	audi	audi	PROPN
easat-3377	209	20	and	and	CCONJ
easat-3377	209	21	its	its	PRON
easat-3377	209	22	neobank	neobank	PROPN
easat-3377	209	23	.	.	PUNCT
easat-3377	210	1	digital	digital	ADJ
easat-3377	210	2	adoption	adoption	NOUN
easat-3377	210	3	has	have	AUX
easat-3377	210	4	allowed	allow	VERB
easat-3377	210	5	for	for	ADP
easat-3377	210	6	streamlined	streamlined	ADJ
easat-3377	210	7	operations	operation	NOUN
easat-3377	210	8	,	,	PUNCT
easat-3377	210	9	personalized	personalized	ADJ
easat-3377	210	10	communication	communication	NOUN
easat-3377	210	11	,	,	PUNCT
easat-3377	210	12	and	and	CCONJ
easat-3377	210	13	cost	cost	VERB
easat-3377	210	14	efficient	efficient	ADJ
easat-3377	210	15	delivery	delivery	NOUN
easat-3377	210	16	of	of	ADP
easat-3377	210	17	service	service	NOUN
easat-3377	210	18	which	which	PRON
easat-3377	210	19	improved	improve	VERB
easat-3377	210	20	the	the	DET
easat-3377	210	21	financial	financial	ADJ
easat-3377	210	22	outcomes	outcome	NOUN
easat-3377	210	23	.	.	PUNCT
easat-3377	211	1	banks	bank	NOUN
easat-3377	211	2	should	should	AUX
easat-3377	211	3	take	take	VERB
easat-3377	211	4	advantage	advantage	NOUN
easat-3377	211	5	of	of	ADP
easat-3377	211	6	these	these	DET
easat-3377	211	7	benefits	benefit	NOUN
easat-3377	211	8	and	and	CCONJ
easat-3377	211	9	carry	carry	VERB
easat-3377	211	10	on	on	ADP
easat-3377	211	11	investing	invest	VERB
easat-3377	211	12	in	in	ADP
easat-3377	211	13	digital	digital	ADJ
easat-3377	211	14	technologies	technology	NOUN
easat-3377	211	15	in	in	ADP
easat-3377	211	16	order	order	NOUN
easat-3377	211	17	to	to	PART
easat-3377	211	18	leverage	leverage	VERB
easat-3377	211	19	digital	digital	ADJ
easat-3377	211	20	and	and	CCONJ
easat-3377	211	21	traditional	traditional	ADJ
easat-3377	211	22	marketing	marketing	NOUN
easat-3377	211	23	strategy	strategy	NOUN
easat-3377	211	24	for	for	ADP
easat-3377	211	25	as	as	ADV
easat-3377	211	26	well	well	ADV
easat-3377	211	27	as	as	ADP
easat-3377	211	28	for	for	ADP
easat-3377	211	29	optimal	optimal	ADJ
easat-3377	211	30	customer	customer	NOUN
easat-3377	211	31	engagement	engagement	NOUN
easat-3377	211	32	.	.	PUNCT
easat-3377	212	1	customer	customer	NOUN
easat-3377	212	2	behavior	behavior	NOUN
easat-3377	212	3	data	datum	NOUN
easat-3377	212	4	in	in	ADP
easat-3377	212	5	turn	turn	NOUN
easat-3377	212	6	,	,	PUNCT
easat-3377	212	7	must	must	AUX
easat-3377	212	8	be	be	AUX
easat-3377	212	9	processed	process	VERB
easat-3377	212	10	through	through	ADP
easat-3377	212	11	advanced	advanced	ADJ
easat-3377	212	12	data	datum	NOUN
easat-3377	212	13	analytics	analytic	NOUN
easat-3377	212	14	,	,	PUNCT
easat-3377	212	15	which	which	PRON
easat-3377	212	16	can	can	AUX
easat-3377	212	17	turn	turn	VERB
easat-3377	212	18	customer	customer	NOUN
easat-3377	212	19	behavior	behavior	NOUN
easat-3377	212	20	data	datum	NOUN
easat-3377	212	21	into	into	ADP
easat-3377	212	22	actionable	actionable	ADJ
easat-3377	212	23	insights	insight	NOUN
easat-3377	212	24	to	to	PART
easat-3377	212	25	drive	drive	VERB
easat-3377	212	26	business	business	NOUN
easat-3377	212	27	strategy	strategy	NOUN
easat-3377	212	28	and	and	CCONJ
easat-3377	212	29	deliver	deliver	VERB
easat-3377	212	30	personalized	personalized	ADJ
easat-3377	212	31	service	service	NOUN
easat-3377	212	32	.	.	PUNCT
easat-3377	213	1	to	to	PART
easat-3377	213	2	be	be	AUX
easat-3377	213	3	effective	effective	ADJ
easat-3377	213	4	,	,	PUNCT
easat-3377	213	5	the	the	DET
easat-3377	213	6	banking	banking	NOUN
easat-3377	213	7	sector	sector	NOUN
easat-3377	213	8	must	must	AUX
easat-3377	213	9	be	be	AUX
easat-3377	213	10	in	in	ADP
easat-3377	213	11	constant	constant	ADJ
easat-3377	213	12	innovation	innovation	NOUN
easat-3377	213	13	and	and	CCONJ
easat-3377	213	14	continue	continue	VERB
easat-3377	213	15	training	training	NOUN
easat-3377	213	16	of	of	ADP
easat-3377	213	17	staff	staff	NOUN
easat-3377	213	18	with	with	ADP
easat-3377	213	19	all	all	DET
easat-3377	213	20	digital	digital	ADJ
easat-3377	213	21	marketing	marketing	NOUN
easat-3377	213	22	trends	trend	NOUN
easat-3377	213	23	.	.	PUNCT
easat-3377	214	1	banks	bank	NOUN
easat-3377	214	2	also	also	ADV
easat-3377	214	3	need	need	VERB
easat-3377	214	4	to	to	PART
easat-3377	214	5	be	be	AUX
easat-3377	214	6	concerned	concern	VERB
easat-3377	214	7	about	about	ADP
easat-3377	214	8	their	their	PRON
easat-3377	214	9	customers	customer	NOUN
easat-3377	214	10	’	’	PART
easat-3377	214	11	security	security	NOUN
easat-3377	214	12	in	in	ADP
easat-3377	214	13	the	the	DET
easat-3377	214	14	data	datum	NOUN
easat-3377	214	15	to	to	PART
easat-3377	214	16	establish	establish	VERB
easat-3377	214	17	trust	trust	NOUN
easat-3377	214	18	for	for	ADP
easat-3377	214	19	digital	digital	ADJ
easat-3377	214	20	transactions	transaction	NOUN
easat-3377	214	21	.	.	PUNCT
easat-3377	215	1	enabling	enable	VERB
easat-3377	215	2	transparency	transparency	NOUN
easat-3377	215	3	and	and	CCONJ
easat-3377	215	4	communication	communication	NOUN
easat-3377	215	5	between	between	ADP
easat-3377	215	6	banks	bank	NOUN
easat-3377	215	7	and	and	CCONJ
easat-3377	215	8	their	their	PRON
easat-3377	215	9	customers	customer	NOUN
easat-3377	215	10	fosters	foster	VERB
easat-3377	215	11	customer	customer	NOUN
easat-3377	215	12	relationship	relationship	NOUN
easat-3377	215	13	building	building	NOUN
easat-3377	215	14	resulting	result	VERB
easat-3377	215	15	in	in	ADP
easat-3377	215	16	loyalty	loyalty	NOUN
easat-3377	215	17	and	and	CCONJ
easat-3377	215	18	retention	retention	NOUN
easat-3377	215	19	.	.	PUNCT
easat-3377	216	1	the	the	DET
easat-3377	216	2	success	success	NOUN
easat-3377	216	3	of	of	ADP
easat-3377	216	4	bank	bank	PROPN
easat-3377	216	5	audi	audi	PROPN
easat-3377	216	6	proved	prove	VERB
easat-3377	216	7	that	that	SCONJ
easat-3377	216	8	digital	digital	ADJ
easat-3377	216	9	marketing	marketing	NOUN
easat-3377	216	10	is	be	AUX
easat-3377	216	11	n't	not	PART
easat-3377	216	12	a	a	DET
easat-3377	216	13	supplement	supplement	NOUN
easat-3377	216	14	to	to	ADP
easat-3377	216	15	other	other	ADJ
easat-3377	216	16	strategies	strategy	NOUN
easat-3377	216	17	but	but	CCONJ
easat-3377	216	18	a	a	DET
easat-3377	216	19	vital	vital	ADJ
easat-3377	216	20	part	part	NOUN
easat-3377	216	21	of	of	ADP
easat-3377	216	22	the	the	DET
easat-3377	216	23	modern	modern	ADJ
easat-3377	216	24	6333	6333	NUM
easat-3377	216	25	edelweiss	edelweiss	PROPN
easat-3377	216	26	applied	apply	VERB
easat-3377	216	27	science	science	NOUN
easat-3377	216	28	and	and	CCONJ
easat-3377	216	29	technology	technology	NOUN
easat-3377	216	30	issn	issn	PROPN
easat-3377	216	31	:	:	PUNCT
easat-3377	216	32	2576	2576	NUM
easat-3377	216	33	-	-	SYM
easat-3377	216	34	8484	8484	NUM
easat-3377	216	35	vol	vol	NOUN
easat-3377	216	36	.	.	PROPN
easat-3377	216	37	8	8	NUM
easat-3377	216	38	,	,	PUNCT
easat-3377	216	39	no	no	INTJ
easat-3377	216	40	.	.	NOUN
easat-3377	216	41	6	6	NUM
easat-3377	216	42	:	:	PUNCT
easat-3377	216	43	6325	6325	NUM
easat-3377	216	44	-	-	SYM
easat-3377	216	45	6334	6334	NUM
easat-3377	216	46	,	,	PUNCT
easat-3377	216	47	2024	2024	NUM
easat-3377	216	48	doi	doi	NOUN
easat-3377	216	49	:	:	PUNCT
easat-3377	216	50	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	216	51	©	©	ADP
easat-3377	216	52	2024	2024	NUM
easat-3377	216	53	by	by	ADP
easat-3377	216	54	the	the	DET
easat-3377	216	55	author	author	NOUN
easat-3377	216	56	;	;	PUNCT
easat-3377	216	57	licensee	licensee	PROPN
easat-3377	216	58	learning	learn	VERB
easat-3377	216	59	gate	gate	PROPN
easat-3377	216	60	banking	banking	NOUN
easat-3377	216	61	.	.	PUNCT
easat-3377	217	1	banks	bank	NOUN
easat-3377	217	2	can	can	AUX
easat-3377	217	3	optimise	optimise	VERB
easat-3377	217	4	customer	customer	NOUN
easat-3377	217	5	relationships	relationship	NOUN
easat-3377	217	6	,	,	PUNCT
easat-3377	217	7	promote	promote	VERB
easat-3377	217	8	innovation	innovation	NOUN
easat-3377	217	9	,	,	PUNCT
easat-3377	217	10	improve	improve	VERB
easat-3377	217	11	financial	financial	ADJ
easat-3377	217	12	performance	performance	NOUN
easat-3377	217	13	and	and	CCONJ
easat-3377	217	14	streamline	streamline	VERB
easat-3377	217	15	operations	operation	NOUN
easat-3377	217	16	through	through	ADP
easat-3377	217	17	digital	digital	ADJ
easat-3377	217	18	marketing	marketing	NOUN
easat-3377	217	19	.	.	PUNCT
easat-3377	218	1	9	9	X
easat-3377	218	2	.	.	PUNCT
easat-3377	218	3	recommendations	recommendation	NOUN
easat-3377	218	4	banks	bank	NOUN
easat-3377	218	5	must	must	AUX
easat-3377	218	6	adjust	adjust	VERB
easat-3377	218	7	to	to	ADP
easat-3377	218	8	the	the	DET
easat-3377	218	9	current	current	ADJ
easat-3377	218	10	dynamic	dynamic	NOUN
easat-3377	218	11	of	of	ADP
easat-3377	218	12	the	the	DET
easat-3377	218	13	digital	digital	ADJ
easat-3377	218	14	world	world	NOUN
easat-3377	218	15	while	while	SCONJ
easat-3377	218	16	keeping	keep	VERB
easat-3377	218	17	ahead	ahead	ADV
easat-3377	218	18	with	with	ADP
easat-3377	218	19	their	their	PRON
easat-3377	218	20	evolving	evolve	VERB
easat-3377	218	21	customer	customer	NOUN
easat-3377	218	22	requirements	requirement	NOUN
easat-3377	218	23	.	.	PUNCT
easat-3377	219	1	financial	financial	ADJ
easat-3377	219	2	institution	institution	NOUN
easat-3377	219	3	can	can	AUX
easat-3377	219	4	improve	improve	VERB
easat-3377	219	5	relationships	relationship	NOUN
easat-3377	219	6	with	with	ADP
easat-3377	219	7	customers	customer	NOUN
easat-3377	219	8	by	by	ADP
easat-3377	219	9	adopting	adopt	VERB
easat-3377	219	10	innovating	innovate	VERB
easat-3377	219	11	strategises	strategise	NOUN
easat-3377	219	12	and	and	CCONJ
easat-3377	219	13	also	also	ADV
easat-3377	219	14	service	service	NOUN
easat-3377	219	15	delivery	delivery	NOUN
easat-3377	219	16	through	through	ADP
easat-3377	219	17	customer	customer	NOUN
easat-3377	219	18	centered	center	VERB
easat-3377	219	19	approach	approach	NOUN
easat-3377	219	20	.	.	PUNCT
easat-3377	220	1	below	below	ADP
easat-3377	220	2	are	be	AUX
easat-3377	220	3	recommendations	recommendation	NOUN
easat-3377	220	4	for	for	SCONJ
easat-3377	220	5	banks	bank	NOUN
easat-3377	220	6	to	to	PART
easat-3377	220	7	grow	grow	VERB
easat-3377	220	8	in	in	ADP
easat-3377	220	9	the	the	DET
easat-3377	220	10	digital	digital	ADJ
easat-3377	220	11	age	age	NOUN
easat-3377	220	12	and	and	CCONJ
easat-3377	220	13	preserve	preserve	VERB
easat-3377	220	14	trust	trust	NOUN
easat-3377	220	15	with	with	ADP
easat-3377	220	16	its	its	PRON
easat-3377	220	17	clients	client	NOUN
easat-3377	220	18	.	.	PUNCT
easat-3377	221	1	•	•	NUM
easat-3377	221	2	invest	invest	VERB
easat-3377	221	3	in	in	ADP
easat-3377	221	4	digital	digital	ADJ
easat-3377	221	5	technologies	technology	NOUN
easat-3377	221	6	:	:	PUNCT
easat-3377	221	7	to	to	PART
easat-3377	221	8	compete	compete	VERB
easat-3377	221	9	in	in	ADP
easat-3377	221	10	the	the	DET
easat-3377	221	11	market	market	NOUN
easat-3377	221	12	,	,	PUNCT
easat-3377	221	13	banks	bank	NOUN
easat-3377	221	14	should	should	AUX
easat-3377	221	15	use	use	VERB
easat-3377	221	16	resources	resource	NOUN
easat-3377	221	17	to	to	ADP
easat-3377	221	18	digital	digital	ADJ
easat-3377	221	19	platforms	platform	NOUN
easat-3377	221	20	that	that	PRON
easat-3377	221	21	can	can	AUX
easat-3377	221	22	be	be	AUX
easat-3377	221	23	reached	reach	VERB
easat-3377	221	24	by	by	ADP
easat-3377	221	25	more	more	ADJ
easat-3377	221	26	customers	customer	NOUN
easat-3377	221	27	.	.	PUNCT
easat-3377	222	1	•	•	NUM
easat-3377	222	2	integrate	integrate	VERB
easat-3377	222	3	marketing	marketing	NOUN
easat-3377	222	4	strategies	strategy	NOUN
easat-3377	222	5	:	:	PUNCT
easat-3377	222	6	digital	digital	ADJ
easat-3377	222	7	and	and	CCONJ
easat-3377	222	8	traditional	traditional	ADJ
easat-3377	222	9	marketing	marketing	NOUN
easat-3377	222	10	can	can	AUX
easat-3377	222	11	be	be	AUX
easat-3377	222	12	a	a	DET
easat-3377	222	13	balancing	balancing	NOUN
easat-3377	222	14	act	act	NOUN
easat-3377	222	15	,	,	PUNCT
easat-3377	222	16	but	but	CCONJ
easat-3377	222	17	that	that	DET
easat-3377	222	18	balance	balance	NOUN
easat-3377	222	19	can	can	AUX
easat-3377	222	20	improve	improve	VERB
easat-3377	222	21	customer	customer	NOUN
easat-3377	222	22	satisfaction	satisfaction	NOUN
easat-3377	222	23	and	and	CCONJ
easat-3377	222	24	engagement	engagement	NOUN
easat-3377	222	25	.	.	PUNCT
easat-3377	223	1	•	•	NOUN
easat-3377	223	2	customer	customer	NOUN
easat-3377	223	3	orientation	orientation	NOUN
easat-3377	223	4	:	:	PUNCT
easat-3377	223	5	personalized	personalized	ADJ
easat-3377	223	6	service	service	NOUN
easat-3377	223	7	can	can	AUX
easat-3377	223	8	be	be	AUX
easat-3377	223	9	offered	offer	VERB
easat-3377	223	10	to	to	ADP
easat-3377	223	11	customers	customer	NOUN
easat-3377	223	12	through	through	ADP
easat-3377	223	13	strengthening	strengthening	NOUN
easat-3377	223	14	of	of	ADP
easat-3377	223	15	customer	customer	NOUN
easat-3377	223	16	relationships	relationship	NOUN
easat-3377	223	17	with	with	ADP
easat-3377	223	18	the	the	DET
easat-3377	223	19	help	help	NOUN
easat-3377	223	20	of	of	ADP
easat-3377	223	21	digital	digital	ADJ
easat-3377	223	22	tools	tool	NOUN
easat-3377	223	23	.	.	PUNCT
easat-3377	224	1	•	•	NUM
easat-3377	224	2	enhance	enhance	NOUN
easat-3377	224	3	data	datum	NOUN
easat-3377	224	4	security	security	NOUN
easat-3377	224	5	:	:	PUNCT
easat-3377	224	6	securing	secure	VERB
easat-3377	224	7	customer	customer	NOUN
easat-3377	224	8	data	datum	NOUN
easat-3377	224	9	is	be	AUX
easat-3377	224	10	extremely	extremely	ADV
easat-3377	224	11	important	important	ADJ
easat-3377	224	12	and	and	CCONJ
easat-3377	224	13	the	the	DET
easat-3377	224	14	digital	digital	ADJ
easat-3377	224	15	transactions	transaction	NOUN
easat-3377	224	16	need	need	VERB
easat-3377	224	17	to	to	PART
easat-3377	224	18	be	be	AUX
easat-3377	224	19	trusted	trust	VERB
easat-3377	224	20	.	.	PUNCT
easat-3377	225	1	•	•	NUM
easat-3377	225	2	training	training	NOUN
easat-3377	225	3	and	and	CCONJ
easat-3377	225	4	re	re	NOUN
easat-3377	225	5	-	-	NOUN
easat-3377	225	6	education	education	NOUN
easat-3377	225	7	:	:	PUNCT
easat-3377	225	8	digital	digital	ADJ
easat-3377	225	9	service	service	NOUN
easat-3377	225	10	delivery	delivery	NOUN
easat-3377	225	11	requires	require	VERB
easat-3377	225	12	on	on	ADP
easat-3377	225	13	-	-	PUNCT
easat-3377	225	14	going	go	VERB
easat-3377	225	15	staff	staff	NOUN
easat-3377	225	16	training	training	NOUN
easat-3377	225	17	in	in	ADP
easat-3377	225	18	digital	digital	ADJ
easat-3377	225	19	marketing	marketing	NOUN
easat-3377	225	20	and	and	CCONJ
easat-3377	225	21	continuous	continuous	ADJ
easat-3377	225	22	learning	learning	NOUN
easat-3377	225	23	.	.	PUNCT
easat-3377	226	1	•	•	NUM
easat-3377	226	2	use	use	VERB
easat-3377	226	3	advanced	advanced	ADJ
easat-3377	226	4	data	datum	NOUN
easat-3377	226	5	analytics	analytic	NOUN
easat-3377	226	6	:	:	PUNCT
easat-3377	226	7	for	for	SCONJ
easat-3377	226	8	banks	bank	NOUN
easat-3377	226	9	to	to	PART
easat-3377	226	10	make	make	VERB
easat-3377	226	11	strategic	strategic	ADJ
easat-3377	226	12	decisions	decision	NOUN
easat-3377	226	13	,	,	PUNCT
easat-3377	226	14	banks	bank	NOUN
easat-3377	226	15	can	can	AUX
easat-3377	226	16	analyze	analyze	VERB
easat-3377	226	17	customer	customer	NOUN
easat-3377	226	18	data	datum	NOUN
easat-3377	226	19	.	.	PUNCT
easat-3377	227	1	•	•	NUM
easat-3377	227	2	encourage	encourage	VERB
easat-3377	227	3	innovation	innovation	NOUN
easat-3377	227	4	:	:	PUNCT
easat-3377	227	5	it	it	PRON
easat-3377	227	6	is	be	AUX
easat-3377	227	7	to	to	ADP
easat-3377	227	8	the	the	DET
easat-3377	227	9	banks	bank	NOUN
easat-3377	227	10	that	that	PRON
easat-3377	227	11	we	we	PRON
easat-3377	227	12	need	need	VERB
easat-3377	227	13	to	to	PART
easat-3377	227	14	expect	expect	VERB
easat-3377	227	15	these	these	DET
easat-3377	227	16	changes	change	NOUN
easat-3377	227	17	to	to	PART
easat-3377	227	18	be	be	AUX
easat-3377	227	19	made	make	VERB
easat-3377	227	20	:	:	PUNCT
easat-3377	227	21	to	to	PART
easat-3377	227	22	foster	foster	VERB
easat-3377	227	23	a	a	DET
easat-3377	227	24	culture	culture	NOUN
easat-3377	227	25	of	of	ADP
easat-3377	227	26	innovation	innovation	NOUN
easat-3377	227	27	that	that	PRON
easat-3377	227	28	can	can	AUX
easat-3377	227	29	help	help	VERB
easat-3377	227	30	improve	improve	VERB
easat-3377	227	31	their	their	PRON
easat-3377	227	32	products	product	NOUN
easat-3377	227	33	and	and	CCONJ
easat-3377	227	34	services	service	NOUN
easat-3377	227	35	.	.	PUNCT
easat-3377	228	1	•	•	NUM
easat-3377	228	2	increase	increase	VERB
easat-3377	228	3	digital	digital	ADJ
easat-3377	228	4	advertising	advertising	NOUN
easat-3377	228	5	:	:	PUNCT
easat-3377	228	6	to	to	PART
easat-3377	228	7	reach	reach	VERB
easat-3377	228	8	more	more	ADJ
easat-3377	228	9	customers	customer	NOUN
easat-3377	228	10	,	,	PUNCT
easat-3377	228	11	banks	bank	NOUN
easat-3377	228	12	should	should	AUX
easat-3377	228	13	up	up	VERB
easat-3377	228	14	their	their	PRON
easat-3377	228	15	level	level	NOUN
easat-3377	228	16	of	of	ADP
easat-3377	228	17	digital	digital	ADJ
easat-3377	228	18	advertising	advertising	NOUN
easat-3377	228	19	through	through	ADP
easat-3377	228	20	online	online	ADJ
easat-3377	228	21	media	medium	NOUN
easat-3377	228	22	,	,	PUNCT
easat-3377	228	23	email	email	NOUN
easat-3377	228	24	marketing	marketing	NOUN
easat-3377	228	25	and	and	CCONJ
easat-3377	228	26	seo	seo	NOUN
easat-3377	228	27	.	.	PUNCT
easat-3377	229	1	•	•	NUM
easat-3377	229	2	monitor	monitor	NOUN
easat-3377	229	3	and	and	CCONJ
easat-3377	229	4	evaluate	evaluate	VERB
easat-3377	229	5	:	:	PUNCT
easat-3377	229	6	continuous	continuous	ADJ
easat-3377	229	7	improvement	improvement	NOUN
easat-3377	229	8	and	and	CCONJ
easat-3377	229	9	improved	improved	ADJ
easat-3377	229	10	results	result	NOUN
easat-3377	229	11	is	be	AUX
easat-3377	229	12	achieved	achieve	VERB
easat-3377	229	13	by	by	ADP
easat-3377	229	14	regular	regular	ADJ
easat-3377	229	15	evaluation	evaluation	NOUN
easat-3377	229	16	of	of	ADP
easat-3377	229	17	digital	digital	ADJ
easat-3377	229	18	strategies	strategy	NOUN
easat-3377	229	19	.	.	PUNCT
easat-3377	230	1	•	•	NUM
easat-3377	230	2	build	build	VERB
easat-3377	230	3	customer	customer	NOUN
easat-3377	230	4	confidence	confidence	NOUN
easat-3377	230	5	:	:	PUNCT
easat-3377	230	6	to	to	PART
easat-3377	230	7	develop	develop	VERB
easat-3377	230	8	trust	trust	NOUN
easat-3377	230	9	in	in	ADP
easat-3377	230	10	digital	digital	ADJ
easat-3377	230	11	banking	banking	NOUN
easat-3377	230	12	services	service	NOUN
easat-3377	230	13	,	,	PUNCT
easat-3377	230	14	key	key	ADJ
easat-3377	230	15	factors	factor	NOUN
easat-3377	230	16	are	be	AUX
easat-3377	230	17	transparency	transparency	NOUN
easat-3377	230	18	,	,	PUNCT
easat-3377	230	19	clear	clear	ADJ
easat-3377	230	20	communication	communication	NOUN
easat-3377	230	21	and	and	CCONJ
easat-3377	230	22	user	user	NOUN
easat-3377	230	23	friendly	friendly	ADJ
easat-3377	230	24	platform	platform	NOUN
easat-3377	230	25	.	.	PUNCT
easat-3377	231	1	copyright	copyright	NOUN
easat-3377	231	2	:	:	PUNCT
easat-3377	231	3	©	©	PROPN
easat-3377	231	4	2024	2024	NUM
easat-3377	231	5	by	by	ADP
easat-3377	231	6	the	the	DET
easat-3377	231	7	authors	author	NOUN
easat-3377	231	8	.	.	PUNCT
easat-3377	232	1	this	this	DET
easat-3377	232	2	article	article	NOUN
easat-3377	232	3	is	be	AUX
easat-3377	232	4	an	an	DET
easat-3377	232	5	open	open	ADJ
easat-3377	232	6	access	access	NOUN
easat-3377	232	7	article	article	NOUN
easat-3377	232	8	distributed	distribute	VERB
easat-3377	232	9	under	under	ADP
easat-3377	232	10	the	the	DET
easat-3377	232	11	terms	term	NOUN
easat-3377	232	12	and	and	CCONJ
easat-3377	232	13	conditions	condition	NOUN
easat-3377	232	14	of	of	ADP
easat-3377	232	15	the	the	DET
easat-3377	232	16	creative	creative	ADJ
easat-3377	232	17	commons	common	NOUN
easat-3377	232	18	attribution	attribution	NOUN
easat-3377	232	19	(	(	PUNCT
easat-3377	232	20	cc	cc	NOUN
easat-3377	232	21	by	by	ADP
easat-3377	232	22	)	)	PUNCT
easat-3377	232	23	license	license	NOUN
easat-3377	232	24	(	(	PUNCT
easat-3377	232	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3377	232	26	)	)	PUNCT
easat-3377	232	27	.	.	PUNCT
easat-3377	233	1	references	reference	NOUN
easat-3377	233	2	[	[	X
easat-3377	233	3	1	1	NUM
easat-3377	233	4	]	]	X
easat-3377	233	5	chaffey	chaffey	PROPN
easat-3377	233	6	,	,	PUNCT
easat-3377	233	7	d.	d.	PROPN
easat-3377	233	8	,	,	PUNCT
easat-3377	233	9	&	&	CCONJ
easat-3377	233	10	smith	smith	PROPN
easat-3377	233	11	,	,	PUNCT
easat-3377	233	12	p.	p.	PROPN
easat-3377	233	13	r.	r.	PROPN
easat-3377	233	14	(	(	PUNCT
easat-3377	233	15	2022	2022	NUM
easat-3377	233	16	)	)	PUNCT
easat-3377	233	17	.	.	PUNCT
easat-3377	234	1	digital	digital	ADJ
easat-3377	234	2	marketing	marketing	NOUN
easat-3377	234	3	excellence	excellence	PROPN
easat-3377	234	4	:	:	PUNCT
easat-3377	234	5	planning	planning	NOUN
easat-3377	234	6	,	,	PUNCT
easat-3377	234	7	optimizing	optimize	VERB
easat-3377	234	8	and	and	CCONJ
easat-3377	234	9	integrating	integrate	VERB
easat-3377	234	10	online	online	ADJ
easat-3377	234	11	marketing	marketing	NOUN
easat-3377	234	12	.	.	PUNCT
easat-3377	235	1	routledge	routledge	PROPN
easat-3377	235	2	.	.	PUNCT
easat-3377	236	1	[	[	X
easat-3377	236	2	2	2	NUM
easat-3377	236	3	]	]	X
easat-3377	236	4	bhayani	bhayani	NOUN
easat-3377	236	5	,	,	PUNCT
easat-3377	236	6	s.	s.	PROPN
easat-3377	236	7	,	,	PUNCT
easat-3377	236	8	&	&	CCONJ
easat-3377	236	9	vachhani	vachhani	PROPN
easat-3377	236	10	,	,	PUNCT
easat-3377	236	11	n.	n.	PROPN
easat-3377	236	12	v.	v.	PROPN
easat-3377	236	13	(	(	PUNCT
easat-3377	236	14	2014	2014	NUM
easat-3377	236	15	)	)	PUNCT
easat-3377	236	16	.	.	PUNCT
easat-3377	237	1	internet	internet	NOUN
easat-3377	237	2	marketing	marketing	NOUN
easat-3377	237	3	vs	vs	ADP
easat-3377	237	4	traditional	traditional	ADJ
easat-3377	237	5	marketing	marketing	NOUN
easat-3377	237	6	:	:	PUNCT
easat-3377	237	7	a	a	DET
easat-3377	237	8	comparative	comparative	ADJ
easat-3377	237	9	analysis	analysis	NOUN
easat-3377	237	10	.	.	PUNCT
easat-3377	238	1	fiib	fiib	PROPN
easat-3377	238	2	business	business	PROPN
easat-3377	238	3	review	review	PROPN
easat-3377	238	4	,	,	PUNCT
easat-3377	238	5	3(3	3(3	NUM
easat-3377	238	6	)	)	PUNCT
easat-3377	238	7	,	,	PUNCT
easat-3377	238	8	53	53	NUM
easat-3377	238	9	-	-	SYM
easat-3377	238	10	63	63	NUM
easat-3377	238	11	.	.	PUNCT
easat-3377	239	1	[	[	X
easat-3377	239	2	3	3	NUM
easat-3377	239	3	]	]	X
easat-3377	239	4	tekin	tekin	NOUN
easat-3377	239	5	,	,	PUNCT
easat-3377	239	6	m.	m.	NOUN
easat-3377	239	7	,	,	PUNCT
easat-3377	239	8	etlioğlu	etlioğlu	PROPN
easat-3377	239	9	,	,	PUNCT
easat-3377	239	10	m.	m.	NOUN
easat-3377	239	11	,	,	PUNCT
easat-3377	239	12	koyuncuoğlu	koyuncuoğlu	PROPN
easat-3377	239	13	,	,	PUNCT
easat-3377	239	14	ö.	ö.	PROPN
easat-3377	239	15	,	,	PUNCT
easat-3377	239	16	&	&	CCONJ
easat-3377	239	17	tekin	tekin	PROPN
easat-3377	239	18	,	,	PUNCT
easat-3377	239	19	e.	e.	PROPN
easat-3377	239	20	(	(	PUNCT
easat-3377	239	21	2019	2019	NUM
easat-3377	239	22	)	)	PUNCT
easat-3377	239	23	.	.	PUNCT
easat-3377	240	1	data	datum	NOUN
easat-3377	240	2	mining	mining	NOUN
easat-3377	240	3	in	in	ADP
easat-3377	240	4	digital	digital	ADJ
easat-3377	240	5	marketing	marketing	NOUN
easat-3377	240	6	.	.	PUNCT
easat-3377	241	1	in	in	ADP
easat-3377	241	2	proceedings	proceeding	NOUN
easat-3377	241	3	of	of	ADP
easat-3377	241	4	the	the	DET
easat-3377	241	5	international	international	ADJ
easat-3377	241	6	symposium	symposium	NOUN
easat-3377	241	7	for	for	ADP
easat-3377	241	8	production	production	NOUN
easat-3377	241	9	research	research	NOUN
easat-3377	241	10	2018	2018	NUM
easat-3377	241	11	18	18	NUM
easat-3377	241	12	(	(	PUNCT
easat-3377	241	13	pp	pp	ADJ
easat-3377	241	14	.	.	PUNCT
easat-3377	241	15	44	44	NUM
easat-3377	241	16	-	-	SYM
easat-3377	241	17	61	61	NUM
easat-3377	241	18	)	)	PUNCT
easat-3377	241	19	.	.	PUNCT
easat-3377	242	1	springer	springer	NOUN
easat-3377	242	2	international	international	ADJ
easat-3377	242	3	publishing	publishing	NOUN
easat-3377	242	4	.	.	PUNCT
easat-3377	243	1	[	[	X
easat-3377	243	2	4	4	NUM
easat-3377	243	3	]	]	PUNCT
easat-3377	243	4	pigni	pigni	NOUN
easat-3377	243	5	,	,	PUNCT
easat-3377	243	6	f.	f.	PROPN
easat-3377	243	7	,	,	PUNCT
easat-3377	243	8	piccoli	piccoli	PROPN
easat-3377	243	9	,	,	PUNCT
easat-3377	243	10	g.	g.	PROPN
easat-3377	243	11	,	,	PUNCT
easat-3377	243	12	&	&	CCONJ
easat-3377	243	13	watson	watson	PROPN
easat-3377	243	14	,	,	PUNCT
easat-3377	243	15	r.	r.	PROPN
easat-3377	243	16	(	(	PUNCT
easat-3377	243	17	2016	2016	NUM
easat-3377	243	18	)	)	PUNCT
easat-3377	243	19	.	.	PUNCT
easat-3377	244	1	digital	digital	ADJ
easat-3377	244	2	data	datum	NOUN
easat-3377	244	3	streams	stream	NOUN
easat-3377	244	4	:	:	PUNCT
easat-3377	244	5	creating	create	VERB
easat-3377	244	6	value	value	NOUN
easat-3377	244	7	from	from	ADP
easat-3377	244	8	the	the	DET
easat-3377	244	9	real	real	ADJ
easat-3377	244	10	-	-	PUNCT
easat-3377	244	11	time	time	NOUN
easat-3377	244	12	flow	flow	NOUN
easat-3377	244	13	of	of	ADP
easat-3377	244	14	big	big	ADJ
easat-3377	244	15	data	datum	NOUN
easat-3377	244	16	.	.	PUNCT
easat-3377	245	1	california	california	PROPN
easat-3377	245	2	management	management	PROPN
easat-3377	245	3	review	review	PROPN
easat-3377	245	4	,	,	PUNCT
easat-3377	245	5	58(3	58(3	NUM
easat-3377	245	6	)	)	PUNCT
easat-3377	245	7	,	,	PUNCT
easat-3377	245	8	5	5	NUM
easat-3377	245	9	-	-	SYM
easat-3377	245	10	25	25	NUM
easat-3377	245	11	.	.	PUNCT
easat-3377	246	1	[	[	X
easat-3377	246	2	5	5	NUM
easat-3377	246	3	]	]	X
easat-3377	246	4	mukerjee	mukerjee	PROPN
easat-3377	246	5	,	,	PUNCT
easat-3377	246	6	k.	k.	PROPN
easat-3377	246	7	(	(	PUNCT
easat-3377	246	8	2013	2013	NUM
easat-3377	246	9	)	)	PUNCT
easat-3377	246	10	.	.	PUNCT
easat-3377	246	11	customer‐oriented	customer‐oriente	VERB
easat-3377	246	12	organizations	organization	NOUN
easat-3377	246	13	:	:	PUNCT
easat-3377	246	14	a	a	DET
easat-3377	246	15	framework	framework	NOUN
easat-3377	246	16	for	for	ADP
easat-3377	246	17	innovation	innovation	NOUN
easat-3377	246	18	.	.	PUNCT
easat-3377	247	1	journal	journal	PROPN
easat-3377	247	2	of	of	ADP
easat-3377	247	3	business	business	NOUN
easat-3377	247	4	strategy	strategy	NOUN
easat-3377	247	5	,	,	PUNCT
easat-3377	247	6	34(3	34(3	NUM
easat-3377	247	7	)	)	PUNCT
easat-3377	247	8	,	,	PUNCT
easat-3377	247	9	49	49	NUM
easat-3377	247	10	-	-	SYM
easat-3377	247	11	56	56	NUM
easat-3377	247	12	.	.	PUNCT
easat-3377	248	1	[	[	X
easat-3377	248	2	6	6	NUM
easat-3377	248	3	]	]	X
easat-3377	248	4	joshi	joshi	X
easat-3377	248	5	,	,	PUNCT
easat-3377	248	6	v.	v.	PROPN
easat-3377	248	7	c.	c.	PROPN
easat-3377	248	8	,	,	PUNCT
easat-3377	248	9	&	&	CCONJ
easat-3377	248	10	joshi	joshi	PROPN
easat-3377	248	11	,	,	PUNCT
easat-3377	248	12	v.	v.	PROPN
easat-3377	248	13	c.	c.	PROPN
easat-3377	248	14	(	(	PUNCT
easat-3377	248	15	2020	2020	NUM
easat-3377	248	16	)	)	PUNCT
easat-3377	248	17	.	.	PUNCT
easat-3377	249	1	e	e	X
easat-3377	249	2	-	-	NOUN
easat-3377	249	3	marketing	marketing	NOUN
easat-3377	249	4	.	.	PUNCT
easat-3377	250	1	digital	digital	ADJ
easat-3377	250	2	finance	finance	NOUN
easat-3377	250	3	,	,	PUNCT
easat-3377	250	4	bits	bit	NOUN
easat-3377	250	5	and	and	CCONJ
easat-3377	250	6	bytes	byte	NOUN
easat-3377	250	7	:	:	PUNCT
easat-3377	250	8	the	the	DET
easat-3377	250	9	road	road	NOUN
easat-3377	250	10	ahead	ahead	ADV
easat-3377	250	11	,	,	PUNCT
easat-3377	250	12	165	165	NUM
easat-3377	250	13	-	-	SYM
easat-3377	250	14	189	189	NUM
easat-3377	250	15	.	.	PUNCT
easat-3377	251	1	[	[	X
easat-3377	251	2	7	7	X
easat-3377	251	3	]	]	X
easat-3377	251	4	philip	philip	PROPN
easat-3377	251	5	kotler	kotler	PROPN
easat-3377	251	6	et	et	PROPN
easat-3377	251	7	al.(2006	al.(2006	PROPN
easat-3377	251	8	)	)	PUNCT
easat-3377	251	9	,	,	PUNCT
easat-3377	251	10	marketing	marketing	NOUN
easat-3377	251	11	management	management	NOUN
easat-3377	251	12	,	,	PUNCT
easat-3377	251	13	12th	12th	NOUN
easat-3377	251	14	edition	edition	NOUN
easat-3377	251	15	,	,	PUNCT
easat-3377	251	16	pearson	pearson	PROPN
easat-3377	251	17	education	education	NOUN
easat-3377	251	18	.	.	PUNCT
easat-3377	252	1	[	[	X
easat-3377	252	2	8	8	NUM
easat-3377	252	3	]	]	X
easat-3377	252	4	bolduc	bolduc	PROPN
easat-3377	252	5	,	,	PUNCT
easat-3377	252	6	m.	m.	NOUN
easat-3377	252	7	(	(	PUNCT
easat-3377	252	8	2023	2023	NUM
easat-3377	252	9	)	)	PUNCT
easat-3377	252	10	.	.	PUNCT
easat-3377	253	1	the	the	DET
easat-3377	253	2	relevance	relevance	NOUN
easat-3377	253	3	of	of	ADP
easat-3377	253	4	derrida	derrida	PROPN
easat-3377	253	5	’s	’s	PART
easat-3377	253	6	translation	translation	NOUN
easat-3377	253	7	:	:	PUNCT
easat-3377	253	8	mercy	mercy	NOUN
easat-3377	253	9	and	and	CCONJ
easat-3377	253	10	ethos	ethos	NOUN
easat-3377	253	11	.	.	PUNCT
easat-3377	254	1	the	the	DET
easat-3377	254	2	translator	translator	NOUN
easat-3377	254	3	,	,	PUNCT
easat-3377	254	4	1	1	NUM
easat-3377	254	5	-	-	SYM
easat-3377	254	6	15	15	NUM
easat-3377	254	7	.	.	PUNCT
easat-3377	255	1	[	[	X
easat-3377	255	2	9	9	NUM
easat-3377	255	3	]	]	PUNCT
easat-3377	255	4	coviello	coviello	PROPN
easat-3377	255	5	,	,	PUNCT
easat-3377	255	6	n.	n.	PROPN
easat-3377	255	7	e.	e.	PROPN
easat-3377	255	8	,	,	PUNCT
easat-3377	255	9	brodie	brodie	PROPN
easat-3377	255	10	,	,	PUNCT
easat-3377	255	11	r.	r.	PROPN
easat-3377	255	12	j.	j.	PROPN
easat-3377	255	13	,	,	PUNCT
easat-3377	255	14	brookes	brookes	PROPN
easat-3377	255	15	,	,	PUNCT
easat-3377	255	16	r.	r.	PROPN
easat-3377	255	17	w.	w.	PROPN
easat-3377	255	18	,	,	PUNCT
easat-3377	255	19	&	&	CCONJ
easat-3377	255	20	palmer	palmer	PROPN
easat-3377	255	21	,	,	PUNCT
easat-3377	255	22	r.	r.	PROPN
easat-3377	255	23	a.	a.	PROPN
easat-3377	255	24	(	(	PUNCT
easat-3377	255	25	2003	2003	NUM
easat-3377	255	26	)	)	PUNCT
easat-3377	255	27	.	.	PUNCT
easat-3377	256	1	assessing	assess	VERB
easat-3377	256	2	the	the	DET
easat-3377	256	3	role	role	NOUN
easat-3377	256	4	of	of	ADP
easat-3377	256	5	e	e	NOUN
easat-3377	256	6	-	-	NOUN
easat-3377	256	7	marketing	marketing	NOUN
easat-3377	256	8	in	in	ADP
easat-3377	256	9	contemporary	contemporary	ADJ
easat-3377	256	10	marketing	marketing	NOUN
easat-3377	256	11	practice	practice	NOUN
easat-3377	256	12	.	.	PUNCT
easat-3377	257	1	journal	journal	NOUN
easat-3377	257	2	of	of	ADP
easat-3377	257	3	marketing	marketing	NOUN
easat-3377	257	4	management	management	NOUN
easat-3377	257	5	,	,	PUNCT
easat-3377	257	6	19(7	19(7	PROPN
easat-3377	257	7	-	-	PUNCT
easat-3377	257	8	8)	8)	NUM
easat-3377	257	9	,	,	PUNCT
easat-3377	257	10	857	857	NUM
easat-3377	257	11	-	-	SYM
easat-3377	257	12	881	881	NUM
easat-3377	257	13	.	.	PUNCT
easat-3377	258	1	[	[	X
easat-3377	258	2	10	10	NUM
easat-3377	258	3	]	]	X
easat-3377	258	4	setia	setia	PROPN
easat-3377	258	5	,	,	PUNCT
easat-3377	258	6	p.	p.	PROPN
easat-3377	258	7	,	,	PUNCT
easat-3377	258	8	setia	setia	PROPN
easat-3377	258	9	,	,	PUNCT
easat-3377	258	10	p.	p.	PROPN
easat-3377	258	11	,	,	PUNCT
easat-3377	258	12	venkatesh	venkatesh	PROPN
easat-3377	258	13	,	,	PUNCT
easat-3377	258	14	v.	v.	PROPN
easat-3377	258	15	,	,	PUNCT
easat-3377	258	16	&	&	CCONJ
easat-3377	258	17	joglekar	joglekar	PROPN
easat-3377	258	18	,	,	PUNCT
easat-3377	258	19	s.	s.	PROPN
easat-3377	258	20	(	(	PUNCT
easat-3377	258	21	2013	2013	NUM
easat-3377	258	22	)	)	PUNCT
easat-3377	258	23	.	.	PUNCT
easat-3377	259	1	leveraging	leverage	VERB
easat-3377	259	2	digital	digital	ADJ
easat-3377	259	3	technologies	technology	NOUN
easat-3377	259	4	:	:	PUNCT
easat-3377	259	5	how	how	SCONJ
easat-3377	259	6	information	information	NOUN
easat-3377	259	7	quality	quality	NOUN
easat-3377	259	8	leads	lead	VERB
easat-3377	259	9	to	to	ADP
easat-3377	259	10	localized	localized	ADJ
easat-3377	259	11	capabilities	capability	NOUN
easat-3377	259	12	and	and	CCONJ
easat-3377	259	13	customer	customer	NOUN
easat-3377	259	14	service	service	NOUN
easat-3377	259	15	performance	performance	NOUN
easat-3377	259	16	.	.	PUNCT
easat-3377	260	1	mis	mis	PROPN
easat-3377	260	2	quarterly	quarterly	PROPN
easat-3377	260	3	,	,	PUNCT
easat-3377	260	4	565	565	NUM
easat-3377	260	5	-	-	SYM
easat-3377	260	6	590	590	NUM
easat-3377	260	7	.	.	PUNCT
easat-3377	261	1	[	[	X
easat-3377	261	2	11	11	NUM
easat-3377	261	3	]	]	X
easat-3377	261	4	strauss	strauss	PROPN
easat-3377	261	5	,	,	PUNCT
easat-3377	261	6	j.	j.	PROPN
easat-3377	261	7	and	and	CCONJ
easat-3377	261	8	frost	frost	PROPN
easat-3377	261	9	,	,	PUNCT
easat-3377	261	10	r.	r.	PROPN
easat-3377	261	11	(	(	PUNCT
easat-3377	261	12	2012	2012	NUM
easat-3377	261	13	)	)	PUNCT
easat-3377	262	1	e	e	X
easat-3377	262	2	-	-	NOUN
easat-3377	262	3	marketing	marketing	NOUN
easat-3377	262	4	.	.	PUNCT
easat-3377	263	1	pearson	pearson	PROPN
easat-3377	263	2	prentice	prentice	PROPN
easat-3377	263	3	hall	hall	PROPN
easat-3377	263	4	,	,	PUNCT
easat-3377	263	5	são	são	PROPN
easat-3377	263	6	paulo	paulo	PROPN
easat-3377	263	7	.	.	PUNCT
easat-3377	264	1	[	[	X
easat-3377	264	2	12	12	NUM
easat-3377	264	3	]	]	PUNCT
easat-3377	264	4	leposky	leposky	ADJ
easat-3377	264	5	,	,	PUNCT
easat-3377	264	6	t.	t.	PROPN
easat-3377	264	7	,	,	PUNCT
easat-3377	264	8	arslan	arslan	PROPN
easat-3377	264	9	,	,	PUNCT
easat-3377	264	10	a.	a.	PROPN
easat-3377	264	11	,	,	PUNCT
easat-3377	264	12	&	&	CCONJ
easat-3377	264	13	kontkanen	kontkanen	PROPN
easat-3377	264	14	,	,	PUNCT
easat-3377	264	15	m.	m.	NOUN
easat-3377	264	16	(	(	PUNCT
easat-3377	264	17	2017	2017	NUM
easat-3377	264	18	)	)	PUNCT
easat-3377	264	19	.	.	PUNCT
easat-3377	265	1	determinants	determinant	NOUN
easat-3377	265	2	of	of	ADP
easat-3377	265	3	reverse	reverse	ADJ
easat-3377	265	4	marketing	marketing	NOUN
easat-3377	265	5	knowledge	knowledge	NOUN
easat-3377	265	6	transfer	transfer	NOUN
easat-3377	265	7	potential	potential	NOUN
easat-3377	265	8	from	from	ADP
easat-3377	265	9	emerging	emerge	VERB
easat-3377	265	10	market	market	NOUN
easat-3377	265	11	subsidiaries	subsidiary	NOUN
easat-3377	265	12	to	to	ADP
easat-3377	265	13	multinational	multinational	ADJ
easat-3377	265	14	enterprises	enterprise	NOUN
easat-3377	265	15	’	'	PUNCT
easat-3377	265	16	headquarters	headquarters	NOUN
easat-3377	265	17	.	.	PUNCT
easat-3377	266	1	journal	journal	NOUN
easat-3377	266	2	of	of	ADP
easat-3377	266	3	strategic	strategic	ADJ
easat-3377	266	4	marketing	marketing	NOUN
easat-3377	266	5	,	,	PUNCT
easat-3377	266	6	25(7	25(7	NUM
easat-3377	266	7	)	)	PUNCT
easat-3377	266	8	,	,	PUNCT
easat-3377	266	9	567	567	NUM
easat-3377	266	10	-	-	SYM
easat-3377	266	11	580	580	NUM
easat-3377	266	12	.	.	PUNCT
easat-3377	267	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3377	267	2	6334	6334	PROPN
easat-3377	267	3	edelweiss	edelweiss	PROPN
easat-3377	267	4	applied	apply	VERB
easat-3377	267	5	science	science	NOUN
easat-3377	267	6	and	and	CCONJ
easat-3377	267	7	technology	technology	NOUN
easat-3377	267	8	issn	issn	PROPN
easat-3377	267	9	:	:	PUNCT
easat-3377	267	10	2576	2576	NUM
easat-3377	267	11	-	-	SYM
easat-3377	267	12	8484	8484	NUM
easat-3377	267	13	vol	vol	NOUN
easat-3377	267	14	.	.	PROPN
easat-3377	267	15	8	8	NUM
easat-3377	267	16	,	,	PUNCT
easat-3377	267	17	no	no	INTJ
easat-3377	267	18	.	.	NOUN
easat-3377	268	1	6	6	NUM
easat-3377	268	2	:	:	PUNCT
easat-3377	268	3	6325	6325	NUM
easat-3377	268	4	-	-	SYM
easat-3377	268	5	6334	6334	NUM
easat-3377	268	6	,	,	PUNCT
easat-3377	268	7	2024	2024	NUM
easat-3377	268	8	doi	doi	NOUN
easat-3377	268	9	:	:	PUNCT
easat-3377	268	10	10.55214/25768484.v8i6.3377	10.55214/25768484.v8i6.3377	NUM
easat-3377	268	11	©	©	ADP
easat-3377	268	12	2024	2024	NUM
easat-3377	268	13	by	by	ADP
easat-3377	268	14	the	the	DET
easat-3377	268	15	author	author	NOUN
easat-3377	268	16	;	;	PUNCT
easat-3377	268	17	licensee	licensee	PROPN
easat-3377	268	18	learning	learning	NOUN
easat-3377	268	19	gate	gate	NOUN
easat-3377	268	20	[	[	X
easat-3377	268	21	13	13	NUM
easat-3377	268	22	]	]	PUNCT
easat-3377	268	23	jara	jara	NOUN
easat-3377	268	24	,	,	PUNCT
easat-3377	268	25	a.	a.	PROPN
easat-3377	268	26	j.	j.	PROPN
easat-3377	268	27	,	,	PUNCT
easat-3377	268	28	parra	parra	PROPN
easat-3377	268	29	,	,	PUNCT
easat-3377	268	30	m.	m.	PROPN
easat-3377	268	31	c.	c.	PROPN
easat-3377	268	32	,	,	PUNCT
easat-3377	268	33	&	&	CCONJ
easat-3377	268	34	skarmeta	skarmeta	PROPN
easat-3377	268	35	,	,	PUNCT
easat-3377	268	36	a.	a.	PROPN
easat-3377	268	37	f.	f.	PROPN
easat-3377	268	38	(	(	PUNCT
easat-3377	268	39	2012	2012	NUM
easat-3377	268	40	,	,	PUNCT
easat-3377	268	41	july	july	PROPN
easat-3377	268	42	)	)	PUNCT
easat-3377	268	43	.	.	PUNCT
easat-3377	269	1	marketing	market	VERB
easat-3377	269	2	4.0	4.0	NUM
easat-3377	269	3	:	:	PUNCT
easat-3377	269	4	a	a	DET
easat-3377	269	5	new	new	ADJ
easat-3377	269	6	value	value	NOUN
easat-3377	269	7	added	add	VERB
easat-3377	269	8	to	to	ADP
easat-3377	269	9	the	the	DET
easat-3377	269	10	marketing	marketing	NOUN
easat-3377	269	11	through	through	ADP
easat-3377	269	12	the	the	DET
easat-3377	269	13	internet	internet	NOUN
easat-3377	269	14	of	of	ADP
easat-3377	269	15	things	thing	NOUN
easat-3377	269	16	.	.	PUNCT
easat-3377	270	1	in	in	ADP
easat-3377	270	2	2012	2012	NUM
easat-3377	270	3	sixth	sixth	ADJ
easat-3377	270	4	international	international	ADJ
easat-3377	270	5	conference	conference	NOUN
easat-3377	270	6	on	on	ADP
easat-3377	270	7	innovative	innovative	ADJ
easat-3377	270	8	mobile	mobile	ADJ
easat-3377	270	9	and	and	CCONJ
easat-3377	270	10	internet	internet	NOUN
easat-3377	270	11	services	service	NOUN
easat-3377	270	12	in	in	ADP
easat-3377	270	13	ubiquitous	ubiquitous	ADJ
easat-3377	270	14	computing	computing	NOUN
easat-3377	270	15	(	(	PUNCT
easat-3377	270	16	pp	pp	ADJ
easat-3377	270	17	.	.	PUNCT
easat-3377	270	18	852	852	NUM
easat-3377	270	19	-	-	NUM
easat-3377	270	20	857	857	NUM
easat-3377	270	21	)	)	PUNCT
easat-3377	270	22	.	.	PUNCT
easat-3377	271	1	ieee	ieee	PROPN
easat-3377	271	2	.	.	PUNCT
easat-3377	272	1	[	[	X
easat-3377	272	2	14	14	NUM
easat-3377	272	3	]	]	PUNCT
easat-3377	272	4	sinha	sinha	NOUN
easat-3377	272	5	,	,	PUNCT
easat-3377	272	6	r.	r.	PROPN
easat-3377	272	7	(	(	PUNCT
easat-3377	272	8	2018	2018	NUM
easat-3377	272	9	)	)	PUNCT
easat-3377	272	10	.	.	PUNCT
easat-3377	273	1	a	a	DET
easat-3377	273	2	comparative	comparative	ADJ
easat-3377	273	3	analysis	analysis	NOUN
easat-3377	273	4	of	of	ADP
easat-3377	273	5	traditional	traditional	ADJ
easat-3377	273	6	marketing	marketing	NOUN
easat-3377	273	7	vs	vs	ADP
easat-3377	273	8	digital	digital	ADJ
easat-3377	273	9	marketing	marketing	NOUN
easat-3377	273	10	.	.	PUNCT
easat-3377	274	1	journal	journal	PROPN
easat-3377	274	2	of	of	ADP
easat-3377	274	3	management	management	NOUN
easat-3377	274	4	research	research	NOUN
easat-3377	274	5	and	and	CCONJ
easat-3377	274	6	analysis	analysis	NOUN
easat-3377	274	7	,	,	PUNCT
easat-3377	274	8	5(4	5(4	NUM
easat-3377	274	9	)	)	PUNCT
easat-3377	274	10	,	,	PUNCT
easat-3377	274	11	234	234	NUM
easat-3377	274	12	-	-	SYM
easat-3377	274	13	243	243	NUM
easat-3377	274	14	.	.	PUNCT
easat-3377	275	1	[	[	X
easat-3377	275	2	15	15	NUM
easat-3377	275	3	]	]	X
easat-3377	275	4	david	david	PROPN
easat-3377	275	5	stone	stone	PROPN
easat-3377	275	6	,	,	PUNCT
easat-3377	275	7	m.	m.	NOUN
easat-3377	275	8	,	,	PUNCT
easat-3377	275	9	&	&	CCONJ
easat-3377	275	10	david	david	PROPN
easat-3377	275	11	woodcock	woodcock	PROPN
easat-3377	275	12	,	,	PUNCT
easat-3377	275	13	n.	n.	NOUN
easat-3377	275	14	(	(	PUNCT
easat-3377	275	15	2014	2014	NUM
easat-3377	275	16	)	)	PUNCT
easat-3377	275	17	.	.	PUNCT
easat-3377	276	1	interactive	interactive	ADJ
easat-3377	276	2	,	,	PUNCT
easat-3377	276	3	direct	direct	ADJ
easat-3377	276	4	and	and	CCONJ
easat-3377	276	5	digital	digital	ADJ
easat-3377	276	6	marketing	marketing	NOUN
easat-3377	276	7	:	:	PUNCT
easat-3377	276	8	a	a	DET
easat-3377	276	9	future	future	NOUN
easat-3377	276	10	that	that	PRON
easat-3377	276	11	depends	depend	VERB
easat-3377	276	12	on	on	ADP
easat-3377	276	13	better	well	ADJ
easat-3377	276	14	use	use	NOUN
easat-3377	276	15	of	of	ADP
easat-3377	276	16	business	business	NOUN
easat-3377	276	17	intelligence	intelligence	NOUN
easat-3377	276	18	.	.	PUNCT
easat-3377	277	1	journal	journal	PROPN
easat-3377	277	2	of	of	ADP
easat-3377	277	3	research	research	NOUN
easat-3377	277	4	in	in	ADP
easat-3377	277	5	interactive	interactive	ADJ
easat-3377	277	6	marketing	marketing	NOUN
easat-3377	277	7	,	,	PUNCT
easat-3377	277	8	8(1	8(1	NOUN
easat-3377	277	9	)	)	PUNCT
easat-3377	277	10	,	,	PUNCT
easat-3377	277	11	4	4	NUM
easat-3377	277	12	-	-	SYM
easat-3377	277	13	17	17	NUM
easat-3377	277	14	.	.	PUNCT
easat-3377	278	1	[	[	X
easat-3377	278	2	16	16	NUM
easat-3377	278	3	]	]	X
easat-3377	278	4	de	de	X
easat-3377	278	5	bock	bock	NOUN
easat-3377	278	6	,	,	PUNCT
easat-3377	278	7	k.	k.	PROPN
easat-3377	278	8	,	,	PUNCT
easat-3377	278	9	&	&	CCONJ
easat-3377	278	10	van	van	PROPN
easat-3377	278	11	den	den	PROPN
easat-3377	278	12	poel	poel	NOUN
easat-3377	278	13	,	,	PUNCT
easat-3377	278	14	d.	d.	PROPN
easat-3377	278	15	(	(	PUNCT
easat-3377	278	16	2010	2010	NUM
easat-3377	278	17	)	)	PUNCT
easat-3377	278	18	.	.	PUNCT
easat-3377	279	1	predicting	predict	VERB
easat-3377	279	2	website	website	NOUN
easat-3377	279	3	audience	audience	NOUN
easat-3377	279	4	demographics	demographic	NOUN
easat-3377	279	5	forweb	forweb	VERB
easat-3377	279	6	advertising	advertise	VERB
easat-3377	279	7	targeting	target	VERB
easat-3377	279	8	using	use	VERB
easat-3377	279	9	multi	multi	ADJ
easat-3377	279	10	-	-	ADJ
easat-3377	279	11	website	website	ADJ
easat-3377	279	12	clickstream	clickstream	NOUN
easat-3377	279	13	data	data	PROPN
easat-3377	279	14	.	.	PUNCT
easat-3377	280	1	fundamenta	fundamenta	PROPN
easat-3377	280	2	informaticae	informaticae	PROPN
easat-3377	280	3	,	,	PUNCT
easat-3377	280	4	98(1	98(1	NOUN
easat-3377	280	5	)	)	PUNCT
easat-3377	280	6	,	,	PUNCT
easat-3377	280	7	49	49	NUM
easat-3377	280	8	-	-	SYM
easat-3377	280	9	70	70	NUM
easat-3377	280	10	.	.	PUNCT
easat-3377	281	1	[	[	X
easat-3377	281	2	17	17	NUM
easat-3377	281	3	]	]	PUNCT
easat-3377	281	4	park	park	NOUN
easat-3377	281	5	,	,	PUNCT
easat-3377	281	6	d.	d.	PROPN
easat-3377	281	7	j.	j.	PROPN
easat-3377	281	8	(	(	PUNCT
easat-3377	281	9	2017	2017	NUM
easat-3377	281	10	)	)	PUNCT
easat-3377	281	11	.	.	PUNCT
easat-3377	282	1	individualization	individualization	NOUN
easat-3377	282	2	,	,	PUNCT
easat-3377	282	3	information	information	NOUN
easat-3377	282	4	asymmetry	asymmetry	NOUN
easat-3377	282	5	,	,	PUNCT
easat-3377	282	6	and	and	CCONJ
easat-3377	282	7	exploitation	exploitation	NOUN
easat-3377	282	8	in	in	ADP
easat-3377	282	9	the	the	DET
easat-3377	282	10	advertiser	advertiser	NOUN
easat-3377	282	11	-	-	PUNCT
easat-3377	282	12	driven	drive	VERB
easat-3377	282	13	digital	digital	ADJ
easat-3377	282	14	era	era	NOUN
easat-3377	282	15	.	.	PUNCT
easat-3377	283	1	the	the	DET
easat-3377	283	2	political	political	ADJ
easat-3377	283	3	economy	economy	NOUN
easat-3377	283	4	of	of	ADP
easat-3377	283	5	communication	communication	NOUN
easat-3377	283	6	,	,	PUNCT
easat-3377	283	7	5(2	5(2	NUM
easat-3377	283	8	)	)	PUNCT
easat-3377	283	9	.	.	PUNCT
easat-3377	284	1	[	[	X
easat-3377	284	2	18	18	NUM
easat-3377	284	3	]	]	X
easat-3377	284	4	doyle	doyle	NOUN
easat-3377	284	5	,	,	PUNCT
easat-3377	284	6	p.	p.	NOUN
easat-3377	284	7	,	,	PUNCT
easat-3377	284	8	&	&	CCONJ
easat-3377	284	9	stern	stern	ADJ
easat-3377	284	10	,	,	PUNCT
easat-3377	284	11	p.	p.	NOUN
easat-3377	284	12	(	(	PUNCT
easat-3377	284	13	2006	2006	NUM
easat-3377	284	14	)	)	PUNCT
easat-3377	284	15	.	.	PUNCT
easat-3377	285	1	marketing	marketing	NOUN
easat-3377	285	2	management	management	NOUN
easat-3377	285	3	and	and	CCONJ
easat-3377	285	4	strategy	strategy	NOUN
easat-3377	285	5	(	(	PUNCT
easat-3377	285	6	4th	4th	ADJ
easat-3377	285	7	ed	ed	NOUN
easat-3377	285	8	.	.	PUNCT
easat-3377	285	9	)	)	PUNCT
easat-3377	285	10	.	.	PUNCT
easat-3377	286	1	upper	upper	ADJ
easat-3377	286	2	saddle	saddle	PROPN
easat-3377	286	3	river	river	PROPN
easat-3377	286	4	,	,	PUNCT
easat-3377	286	5	nj	nj	PROPN
easat-3377	286	6	:	:	PUNCT
easat-3377	286	7	pearson	pearson	PROPN
easat-3377	286	8	.	.	PUNCT
easat-3377	287	1	[	[	X
easat-3377	287	2	19	19	NUM
easat-3377	287	3	]	]	PUNCT
easat-3377	287	4	gummesson	gummesson	PROPN
easat-3377	287	5	,	,	PUNCT
easat-3377	287	6	e.	e.	PROPN
easat-3377	287	7	(	(	PUNCT
easat-3377	287	8	2008	2008	NUM
easat-3377	287	9	)	)	PUNCT
easat-3377	287	10	.	.	PUNCT
easat-3377	288	1	quality	quality	NOUN
easat-3377	288	2	,	,	PUNCT
easat-3377	288	3	service‐dominant	service‐dominant	ADJ
easat-3377	288	4	logic	logic	NOUN
easat-3377	288	5	and	and	CCONJ
easat-3377	288	6	many‐to‐many	many‐to‐many	PROPN
easat-3377	288	7	marketing	marketing	NOUN
easat-3377	288	8	.	.	PUNCT
easat-3377	289	1	the	the	DET
easat-3377	289	2	tqm	tqm	PROPN
easat-3377	289	3	journal	journal	NOUN
easat-3377	289	4	,	,	PUNCT
easat-3377	289	5	20(2	20(2	NUM
easat-3377	289	6	)	)	PUNCT
easat-3377	289	7	,	,	PUNCT
easat-3377	289	8	143153	143153	NUM
easat-3377	289	9	[	[	X
easat-3377	289	10	20	20	NUM
easat-3377	289	11	]	]	PUNCT
easat-3377	289	12	ward	ward	NOUN
easat-3377	289	13	,	,	PUNCT
easat-3377	289	14	t.	t.	PROPN
easat-3377	289	15	,	,	PUNCT
easat-3377	289	16	&	&	CCONJ
easat-3377	289	17	dagger	dagger	NOUN
easat-3377	289	18	,	,	PUNCT
easat-3377	289	19	t.	t.	PROPN
easat-3377	289	20	s.	s.	PROPN
easat-3377	289	21	(	(	PUNCT
easat-3377	289	22	2007	2007	NUM
easat-3377	289	23	)	)	PUNCT
easat-3377	289	24	.	.	PUNCT
easat-3377	290	1	the	the	DET
easat-3377	290	2	complexity	complexity	NOUN
easat-3377	290	3	of	of	ADP
easat-3377	290	4	relationship	relationship	NOUN
easat-3377	290	5	marketing	marketing	NOUN
easat-3377	290	6	for	for	ADP
easat-3377	290	7	service	service	NOUN
easat-3377	290	8	customers	customer	NOUN
easat-3377	290	9	.	.	PUNCT
easat-3377	291	1	journal	journal	PROPN
easat-3377	291	2	of	of	ADP
easat-3377	291	3	services	service	NOUN
easat-3377	291	4	marketing	marketing	NOUN
easat-3377	291	5	,	,	PUNCT
easat-3377	291	6	21(4	21(4	NUM
easat-3377	291	7	)	)	PUNCT
easat-3377	291	8	,	,	PUNCT
easat-3377	291	9	281	281	NUM
easat-3377	291	10	-	-	SYM
easat-3377	291	11	290	290	NUM
easat-3377	291	12	.	.	PUNCT
easat-3377	292	1	[	[	X
easat-3377	292	2	21	21	NUM
easat-3377	292	3	]	]	SYM
easat-3377	292	4	camarero	camarero	PROPN
easat-3377	292	5	,	,	PUNCT
easat-3377	292	6	c.	c.	PROPN
easat-3377	292	7	(	(	PUNCT
easat-3377	292	8	2007	2007	NUM
easat-3377	292	9	)	)	PUNCT
easat-3377	292	10	.	.	PUNCT
easat-3377	293	1	relationship	relationship	NOUN
easat-3377	293	2	orientation	orientation	NOUN
easat-3377	293	3	or	or	CCONJ
easat-3377	293	4	service	service	NOUN
easat-3377	293	5	quality	quality	NOUN
easat-3377	293	6	?	?	PUNCT
easat-3377	294	1	what	what	PRON
easat-3377	294	2	is	be	AUX
easat-3377	294	3	the	the	DET
easat-3377	294	4	trigger	trigger	NOUN
easat-3377	294	5	of	of	ADP
easat-3377	294	6	performance	performance	NOUN
easat-3377	294	7	in	in	ADP
easat-3377	294	8	financial	financial	ADJ
easat-3377	294	9	and	and	CCONJ
easat-3377	294	10	insurance	insurance	NOUN
easat-3377	294	11	services	service	NOUN
easat-3377	294	12	?	?	PUNCT
easat-3377	294	13	.	.	PUNCT
easat-3377	295	1	international	international	ADJ
easat-3377	295	2	journal	journal	PROPN
easat-3377	295	3	of	of	ADP
easat-3377	295	4	bank	bank	PROPN
easat-3377	295	5	marketing	marketing	NOUN
easat-3377	295	6	,	,	PUNCT
easat-3377	295	7	25(6	25(6	NOUN
easat-3377	295	8	)	)	PUNCT
easat-3377	295	9	,	,	PUNCT
easat-3377	295	10	406	406	NUM
easat-3377	295	11	-	-	SYM
easat-3377	295	12	426	426	NUM
easat-3377	295	13	.	.	PUNCT
easat-3377	296	1	[	[	X
easat-3377	296	2	22	22	NUM
easat-3377	296	3	]	]	PUNCT
easat-3377	296	4	brady	brady	PROPN
easat-3377	296	5	,	,	PUNCT
easat-3377	296	6	p.	p.	PROPN
easat-3377	296	7	,	,	PUNCT
easat-3377	296	8	cronin	cronin	PROPN
easat-3377	296	9	,	,	PUNCT
easat-3377	296	10	j.	j.	PROPN
easat-3377	296	11	a.	a.	PROPN
easat-3377	296	12	,	,	PUNCT
easat-3377	296	13	&	&	CCONJ
easat-3377	296	14	houser	houser	PROPN
easat-3377	296	15	,	,	PUNCT
easat-3377	296	16	s.	s.	PROPN
easat-3377	296	17	(	(	PUNCT
easat-3377	296	18	2003	2003	NUM
easat-3377	296	19	)	)	PUNCT
easat-3377	296	20	.	.	PUNCT
easat-3377	297	1	regional	regional	ADJ
easat-3377	297	2	differences	difference	NOUN
easat-3377	297	3	in	in	ADP
easat-3377	297	4	the	the	DET
easat-3377	297	5	utilization	utilization	NOUN
easat-3377	297	6	of	of	ADP
easat-3377	297	7	the	the	DET
easat-3377	297	8	mortgage	mortgage	NOUN
easat-3377	297	9	interest	interest	NOUN
easat-3377	297	10	deduction	deduction	NOUN
easat-3377	297	11	.	.	PUNCT
easat-3377	298	1	public	public	ADJ
easat-3377	298	2	finance	finance	NOUN
easat-3377	298	3	review	review	NOUN
easat-3377	298	4	,	,	PUNCT
easat-3377	298	5	31(4	31(4	NUM
easat-3377	298	6	)	)	PUNCT
easat-3377	298	7	,	,	PUNCT
easat-3377	298	8	327	327	NUM
easat-3377	298	9	-	-	SYM
easat-3377	298	10	366	366	NUM
easat-3377	299	1	[	[	X
easat-3377	299	2	23	23	NUM
easat-3377	299	3	]	]	X
easat-3377	299	4	oliver	oliver	PROPN
easat-3377	299	5	,	,	PUNCT
easat-3377	299	6	r.	r.	PROPN
easat-3377	299	7	l.	l.	PROPN
easat-3377	299	8	,	,	PUNCT
easat-3377	299	9	rust	rust	PROPN
easat-3377	299	10	,	,	PUNCT
easat-3377	299	11	r.	r.	PROPN
easat-3377	299	12	t.	t.	PROPN
easat-3377	299	13	,	,	PUNCT
easat-3377	299	14	&	&	CCONJ
easat-3377	299	15	varki	varki	PROPN
easat-3377	299	16	,	,	PUNCT
easat-3377	299	17	s.	s.	PROPN
easat-3377	299	18	(	(	PUNCT
easat-3377	299	19	1997	1997	NUM
easat-3377	299	20	)	)	PUNCT
easat-3377	299	21	.	.	PUNCT
easat-3377	300	1	customer	customer	NOUN
easat-3377	300	2	delight	delight	NOUN
easat-3377	300	3	:	:	PUNCT
easat-3377	301	1	foundations	foundation	NOUN
easat-3377	301	2	,	,	PUNCT
easat-3377	301	3	findings	finding	NOUN
easat-3377	301	4	,	,	PUNCT
easat-3377	301	5	and	and	CCONJ
easat-3377	301	6	managerial	managerial	ADJ
easat-3377	301	7	insight	insight	NOUN
easat-3377	301	8	.	.	PUNCT
easat-3377	302	1	journal	journal	PROPN
easat-3377	302	2	of	of	ADP
easat-3377	302	3	retailing	retailing	NOUN
easat-3377	302	4	,	,	PUNCT
easat-3377	302	5	73(3	73(3	NUM
easat-3377	302	6	)	)	PUNCT
easat-3377	302	7	,	,	PUNCT
easat-3377	302	8	311	311	NUM
easat-3377	302	9	-	-	SYM
easat-3377	302	10	336	336	NUM
easat-3377	302	11	.	.	PUNCT
easat-3377	303	1	[	[	X
easat-3377	303	2	24	24	NUM
easat-3377	303	3	]	]	SYM
easat-3377	303	4	lópez‐lluch	lópez‐lluch	ADJ
easat-3377	303	5	,	,	PUNCT
easat-3377	303	6	g.	g.	PROPN
easat-3377	303	7	,	,	PUNCT
easat-3377	303	8	barroso	barroso	PROPN
easat-3377	303	9	,	,	PUNCT
easat-3377	303	10	m.	m.	NOUN
easat-3377	303	11	p.	p.	PROPN
easat-3377	303	12	,	,	PUNCT
easat-3377	303	13	martin	martin	PROPN
easat-3377	303	14	,	,	PUNCT
easat-3377	303	15	s.	s.	PROPN
easat-3377	303	16	f.	f.	PROPN
easat-3377	303	17	,	,	PUNCT
easat-3377	303	18	fernández‐ayala	fernández‐ayala	PROPN
easat-3377	303	19	,	,	PUNCT
easat-3377	303	20	d.	d.	PROPN
easat-3377	303	21	j.	j.	PROPN
easat-3377	303	22	m.	m.	PROPN
easat-3377	303	23	,	,	PUNCT
easat-3377	303	24	gómez‐díaz	gómez‐díaz	PROPN
easat-3377	303	25	,	,	PUNCT
easat-3377	303	26	c.	c.	NOUN
easat-3377	303	27	,	,	PUNCT
easat-3377	303	28	villalba	villalba	PROPN
easat-3377	303	29	,	,	PUNCT
easat-3377	303	30	j.	j.	PROPN
easat-3377	303	31	m.	m.	PROPN
easat-3377	303	32	,	,	PUNCT
easat-3377	303	33	&	&	CCONJ
easat-3377	303	34	navas	navas	PROPN
easat-3377	303	35	,	,	PUNCT
easat-3377	303	36	p.	p.	NOUN
easat-3377	303	37	(	(	PUNCT
easat-3377	303	38	1999	1999	NUM
easat-3377	303	39	)	)	PUNCT
easat-3377	303	40	.	.	PUNCT
easat-3377	304	1	role	role	NOUN
easat-3377	304	2	of	of	ADP
easat-3377	304	3	plasma	plasma	NOUN
easat-3377	304	4	membrane	membrane	NOUN
easat-3377	304	5	coenzyme	coenzyme	PROPN
easat-3377	304	6	q	q	PROPN
easat-3377	304	7	on	on	ADP
easat-3377	304	8	the	the	DET
easat-3377	304	9	regulation	regulation	NOUN
easat-3377	304	10	of	of	ADP
easat-3377	304	11	apoptosis	apoptosis	NOUN
easat-3377	304	12	.	.	PUNCT
easat-3377	305	1	biofactors	biofactor	NOUN
easat-3377	305	2	,	,	PUNCT
easat-3377	305	3	9(2‐4	9(2‐4	NUM
easat-3377	305	4	)	)	PUNCT
easat-3377	305	5	,	,	PUNCT
easat-3377	305	6	171	171	NUM
easat-3377	305	7	-	-	SYM
easat-3377	305	8	177	177	NUM
easat-3377	305	9	.	.	PUNCT
easat-3377	306	1	[	[	X
easat-3377	306	2	25	25	NUM
easat-3377	306	3	]	]	X
easat-3377	306	4	thompson	thompson	PROPN
easat-3377	306	5	,	,	PUNCT
easat-3377	306	6	v.	v.	ADP
easat-3377	306	7	a.	a.	NOUN
easat-3377	306	8	(	(	PUNCT
easat-3377	306	9	1965	1965	NUM
easat-3377	306	10	)	)	PUNCT
easat-3377	306	11	.	.	PUNCT
easat-3377	307	1	bureaucracy	bureaucracy	NOUN
easat-3377	307	2	and	and	CCONJ
easat-3377	307	3	innovation	innovation	NOUN
easat-3377	307	4	.	.	PUNCT
easat-3377	308	1	administrative	administrative	ADJ
easat-3377	308	2	science	science	PROPN
easat-3377	308	3	quarterly	quarterly	ADV
easat-3377	308	4	,	,	PUNCT
easat-3377	308	5	1	1	NUM
easat-3377	308	6	-	-	SYM
easat-3377	308	7	20	20	NUM
easat-3377	308	8	.	.	PUNCT
easat-3377	309	1	[	[	X
easat-3377	309	2	26	26	NUM
easat-3377	309	3	]	]	X
easat-3377	309	4	baregheh	baregheh	NOUN
easat-3377	309	5	,	,	PUNCT
easat-3377	309	6	a.	a.	NOUN
easat-3377	309	7	,	,	PUNCT
easat-3377	309	8	rowley	rowley	NOUN
easat-3377	309	9	,	,	PUNCT
easat-3377	309	10	j.	j.	PROPN
easat-3377	309	11	,	,	PUNCT
easat-3377	309	12	&	&	CCONJ
easat-3377	309	13	sambrook	sambrook	PROPN
easat-3377	309	14	,	,	PUNCT
easat-3377	309	15	s.	s.	PROPN
easat-3377	309	16	(	(	PUNCT
easat-3377	309	17	2009	2009	NUM
easat-3377	309	18	)	)	PUNCT
easat-3377	309	19	.	.	PUNCT
easat-3377	310	1	towards	towards	ADP
easat-3377	310	2	a	a	DET
easat-3377	310	3	multidisciplinary	multidisciplinary	ADJ
easat-3377	310	4	definition	definition	NOUN
easat-3377	310	5	of	of	ADP
easat-3377	310	6	innovation	innovation	NOUN
easat-3377	310	7	.	.	PUNCT
easat-3377	311	1	management	management	NOUN
easat-3377	311	2	decision	decision	NOUN
easat-3377	311	3	,	,	PUNCT
easat-3377	311	4	47(8	47(8	NOUN
easat-3377	311	5	)	)	PUNCT
easat-3377	311	6	,	,	PUNCT
easat-3377	311	7	1323	1323	NUM
easat-3377	311	8	-	-	SYM
easat-3377	311	9	1339	1339	NUM
easat-3377	311	10	.	.	PUNCT
easat-3377	312	1	[	[	X
easat-3377	312	2	27	27	NUM
easat-3377	312	3	]	]	X
easat-3377	312	4	mishra	mishra	PROPN
easat-3377	312	5	,	,	PUNCT
easat-3377	312	6	v.	v.	PROPN
easat-3377	312	7	,	,	PUNCT
easat-3377	312	8	&	&	CCONJ
easat-3377	312	9	singh	singh	PROPN
easat-3377	312	10	,	,	PUNCT
easat-3377	312	11	v.	v.	PROPN
easat-3377	312	12	(	(	PUNCT
easat-3377	312	13	2014	2014	NUM
easat-3377	312	14	,	,	PUNCT
easat-3377	312	15	january	january	PROPN
easat-3377	312	16	)	)	PUNCT
easat-3377	312	17	.	.	PUNCT
easat-3377	313	1	analyzing	analyze	VERB
easat-3377	313	2	the	the	DET
easat-3377	313	3	gap	gap	NOUN
easat-3377	313	4	in	in	ADP
easat-3377	313	5	the	the	DET
easat-3377	313	6	adoption	adoption	NOUN
easat-3377	313	7	of	of	ADP
easat-3377	313	8	internet	internet	NOUN
easat-3377	313	9	banking	banking	NOUN
easat-3377	313	10	services	service	NOUN
easat-3377	313	11	:	:	PUNCT
easat-3377	313	12	managers	manager	NOUN
easat-3377	313	13	'	'	PART
easat-3377	313	14	perspective	perspective	NOUN
easat-3377	313	15	.	.	PUNCT
easat-3377	314	1	in	in	ADP
easat-3377	314	2	2014	2014	NUM
easat-3377	314	3	2nd	2nd	ADJ
easat-3377	314	4	international	international	ADJ
easat-3377	314	5	conference	conference	NOUN
easat-3377	314	6	on	on	ADP
easat-3377	314	7	business	business	NOUN
easat-3377	314	8	and	and	CCONJ
easat-3377	314	9	information	information	NOUN
easat-3377	314	10	management	management	NOUN
easat-3377	314	11	(	(	PUNCT
easat-3377	314	12	icbim	icbim	PROPN
easat-3377	314	13	)	)	PUNCT
easat-3377	314	14	(	(	PUNCT
easat-3377	314	15	pp	pp	X
easat-3377	314	16	.	.	PUNCT
easat-3377	315	1	42	42	NUM
easat-3377	315	2	-	-	SYM
easat-3377	315	3	46	46	NUM
easat-3377	315	4	)	)	PUNCT
easat-3377	315	5	.	.	PUNCT
easat-3377	316	1	ieee	ieee	NOUN
easat-3377	316	2	.	.	PUNCT
easat-3377	317	1	[	[	X
easat-3377	317	2	28	28	NUM
easat-3377	317	3	]	]	X
easat-3377	317	4	proença	proença	NOUN
easat-3377	317	5	,	,	PUNCT
easat-3377	317	6	j.	j.	PROPN
easat-3377	317	7	f.	f.	PROPN
easat-3377	317	8	,	,	PUNCT
easat-3377	317	9	&	&	CCONJ
easat-3377	317	10	antonia	antonia	PROPN
easat-3377	317	11	rodrigues	rodrigues	PROPN
easat-3377	317	12	,	,	PUNCT
easat-3377	317	13	m.	m.	NOUN
easat-3377	317	14	(	(	PUNCT
easat-3377	317	15	2011	2011	NUM
easat-3377	317	16	)	)	PUNCT
easat-3377	317	17	.	.	PUNCT
easat-3377	318	1	a	a	DET
easat-3377	318	2	comparison	comparison	NOUN
easat-3377	318	3	of	of	ADP
easat-3377	318	4	users	user	NOUN
easat-3377	318	5	and	and	CCONJ
easat-3377	318	6	non‐users	non‐user	NOUN
easat-3377	318	7	of	of	ADP
easat-3377	318	8	banking	banking	NOUN
easat-3377	318	9	self‐service	self‐service	NOUN
easat-3377	318	10	technology	technology	NOUN
easat-3377	318	11	in	in	ADP
easat-3377	318	12	portugal	portugal	PROPN
easat-3377	318	13	.	.	PUNCT
easat-3377	319	1	managing	manage	VERB
easat-3377	319	2	service	service	NOUN
easat-3377	319	3	quality	quality	NOUN
easat-3377	319	4	:	:	PUNCT
easat-3377	319	5	an	an	DET
easat-3377	319	6	international	international	ADJ
easat-3377	319	7	journal	journal	NOUN
easat-3377	319	8	,	,	PUNCT
easat-3377	319	9	21(2	21(2	NUM
easat-3377	319	10	)	)	PUNCT
easat-3377	319	11	,	,	PUNCT
easat-3377	319	12	192	192	NUM
easat-3377	319	13	-	-	SYM
easat-3377	319	14	210	210	NUM
easat-3377	319	15	.	.	PUNCT
easat-3377	320	1	[	[	X
easat-3377	320	2	29	29	NUM
easat-3377	320	3	]	]	X
easat-3377	320	4	tahir	tahir	PROPN
easat-3377	320	5	jan	jan	PROPN
easat-3377	320	6	,	,	PUNCT
easat-3377	320	7	m.	m.	NOUN
easat-3377	320	8	,	,	PUNCT
easat-3377	320	9	&	&	CCONJ
easat-3377	320	10	abdullah	abdullah	PROPN
easat-3377	320	11	,	,	PUNCT
easat-3377	320	12	k.	k.	PROPN
easat-3377	320	13	(	(	PUNCT
easat-3377	320	14	2014	2014	NUM
easat-3377	320	15	)	)	PUNCT
easat-3377	320	16	.	.	PUNCT
easat-3377	321	1	the	the	DET
easat-3377	321	2	impact	impact	NOUN
easat-3377	321	3	of	of	ADP
easat-3377	321	4	technology	technology	NOUN
easat-3377	321	5	csfs	csfs	NOUN
easat-3377	321	6	on	on	ADP
easat-3377	321	7	customer	customer	NOUN
easat-3377	321	8	satisfaction	satisfaction	NOUN
easat-3377	321	9	and	and	CCONJ
easat-3377	321	10	the	the	DET
easat-3377	321	11	role	role	NOUN
easat-3377	321	12	of	of	ADP
easat-3377	321	13	trust	trust	NOUN
easat-3377	321	14	:	:	PUNCT
easat-3377	321	15	an	an	DET
easat-3377	321	16	empirical	empirical	ADJ
easat-3377	321	17	study	study	NOUN
easat-3377	321	18	of	of	ADP
easat-3377	321	19	the	the	DET
easat-3377	321	20	banks	bank	NOUN
easat-3377	321	21	in	in	ADP
easat-3377	321	22	malaysia	malaysia	PROPN
easat-3377	321	23	.	.	PUNCT
easat-3377	322	1	international	international	ADJ
easat-3377	322	2	journal	journal	PROPN
easat-3377	322	3	of	of	ADP
easat-3377	322	4	bank	bank	PROPN
easat-3377	322	5	marketing	marketing	NOUN
easat-3377	322	6	,	,	PUNCT
easat-3377	322	7	32(5	32(5	NOUN
easat-3377	322	8	)	)	PUNCT
easat-3377	322	9	,	,	PUNCT
easat-3377	322	10	429	429	NUM
easat-3377	322	11	-	-	SYM
easat-3377	322	12	447	447	NUM
easat-3377	322	13	.	.	PUNCT
easat-3377	323	1	[	[	X
easat-3377	323	2	30	30	NUM
easat-3377	323	3	]	]	X
easat-3377	323	4	ilieska	ilieska	PROPN
easat-3377	323	5	,	,	PUNCT
easat-3377	323	6	k.	k.	PROPN
easat-3377	323	7	(	(	PUNCT
easat-3377	323	8	2013	2013	NUM
easat-3377	323	9	)	)	PUNCT
easat-3377	323	10	.	.	PUNCT
easat-3377	324	1	customer	customer	NOUN
easat-3377	324	2	satisfaction	satisfaction	NOUN
easat-3377	324	3	index	index	NOUN
easat-3377	324	4	–	–	PUNCT
easat-3377	324	5	as	as	ADP
easat-3377	324	6	a	a	DET
easat-3377	324	7	base	base	NOUN
easat-3377	324	8	for	for	ADP
easat-3377	324	9	strategic	strategic	ADJ
easat-3377	324	10	marketing	marketing	NOUN
easat-3377	324	11	management	management	NOUN
easat-3377	324	12	.	.	PUNCT
easat-3377	325	1	tem	tem	PROPN
easat-3377	325	2	journal	journal	PROPN
easat-3377	325	3	,	,	PUNCT
easat-3377	325	4	2(4	2(4	NUM
easat-3377	325	5	)	)	PUNCT
easat-3377	325	6	,	,	PUNCT
easat-3377	325	7	327331	327331	NUM
easat-3377	325	8	.	.	PUNCT
easat-3377	326	1	[	[	X
easat-3377	326	2	31	31	NUM
easat-3377	326	3	]	]	X
easat-3377	326	4	al	al	PROPN
easat-3377	326	5	-	-	PUNCT
easat-3377	326	6	imamy	imamy	NOUN
easat-3377	326	7	,	,	PUNCT
easat-3377	326	8	s.	s.	PROPN
easat-3377	326	9	y.	y.	PROPN
easat-3377	326	10	,	,	PUNCT
easat-3377	326	11	&	&	CCONJ
easat-3377	326	12	zygiaris	zygiaris	PROPN
easat-3377	326	13	,	,	PUNCT
easat-3377	326	14	s.	s.	PROPN
easat-3377	326	15	(	(	PUNCT
easat-3377	326	16	2022	2022	NUM
easat-3377	326	17	)	)	PUNCT
easat-3377	326	18	.	.	PUNCT
easat-3377	327	1	innovative	innovative	ADJ
easat-3377	327	2	students	student	NOUN
easat-3377	327	3	’	'	PUNCT
easat-3377	327	4	academic	academic	ADJ
easat-3377	327	5	advising	advising	NOUN
easat-3377	327	6	for	for	ADP
easat-3377	327	7	optimum	optimum	ADJ
easat-3377	327	8	courses	course	NOUN
easat-3377	327	9	’	'	PUNCT
easat-3377	327	10	selection	selection	NOUN
easat-3377	327	11	and	and	CCONJ
easat-3377	327	12	scheduling	scheduling	NOUN
easat-3377	327	13	assistant	assistant	NOUN
easat-3377	327	14	:	:	PUNCT
easat-3377	327	15	a	a	DET
easat-3377	327	16	blockchain	blockchain	NOUN
easat-3377	327	17	based	base	VERB
easat-3377	327	18	use	use	NOUN
easat-3377	327	19	case	case	NOUN
easat-3377	327	20	.	.	PUNCT
easat-3377	328	1	education	education	NOUN
easat-3377	328	2	and	and	CCONJ
easat-3377	328	3	information	information	NOUN
easat-3377	328	4	technologies	technology	NOUN
easat-3377	328	5	,	,	PUNCT
easat-3377	328	6	27(4	27(4	PROPN
easat-3377	328	7	)	)	PUNCT
easat-3377	328	8	,	,	PUNCT
easat-3377	328	9	5437	5437	NUM
easat-3377	328	10	-	-	SYM
easat-3377	328	11	5455	5455	NUM
easat-3377	328	12	.	.	PUNCT
easat-3377	329	1	[	[	X
easat-3377	329	2	32	32	NUM
easat-3377	329	3	]	]	PUNCT
easat-3377	329	4	kechat	kechat	PROPN
easat-3377	329	5	,	,	PUNCT
easat-3377	329	6	a.	a.	PROPN
easat-3377	329	7	,	,	PUNCT
easat-3377	329	8	&	&	CCONJ
easat-3377	329	9	doumi	doumi	PROPN
easat-3377	329	10	,	,	PUNCT
easat-3377	329	11	s.	s.	PROPN
easat-3377	329	12	(	(	PUNCT
easat-3377	329	13	2021	2021	NUM
easat-3377	329	14	)	)	PUNCT
easat-3377	329	15	.	.	PUNCT
easat-3377	330	1	the	the	DET
easat-3377	330	2	effect	effect	NOUN
easat-3377	330	3	of	of	ADP
easat-3377	330	4	customer	customer	NOUN
easat-3377	330	5	experience	experience	NOUN
easat-3377	330	6	on	on	ADP
easat-3377	330	7	customer	customer	NOUN
easat-3377	330	8	satisfaction	satisfaction	NOUN
easat-3377	330	9	in	in	ADP
easat-3377	330	10	the	the	DET
easat-3377	330	11	banking	banking	NOUN
easat-3377	330	12	sector	sector	NOUN
easat-3377	330	13	a	a	DET
easat-3377	330	14	field	field	NOUN
easat-3377	330	15	study	study	NOUN
easat-3377	330	16	for	for	ADP
easat-3377	330	17	societe	societe	ADJ
easat-3377	330	18	generale	generale	PROPN
easat-3377	330	19	bank	bank	PROPN
easat-3377	330	20	in	in	ADP
easat-3377	330	21	setif	setif	NOUN
easat-3377	330	22	.	.	PUNCT
easat-3377	331	1	tabneh	tabneh	PROPN
easat-3377	331	2	for	for	ADP
easat-3377	331	3	academic	academic	ADJ
easat-3377	331	4	scientific	scientific	ADJ
easat-3377	331	5	studies	study	NOUN
easat-3377	331	6	,	,	PUNCT
easat-3377	331	7	04(03	04(03	PROPN
easat-3377	331	8	)	)	PUNCT
easat-3377	331	9	,	,	PUNCT
easat-3377	331	10	40	40	NUM
easat-3377	331	11	-	-	SYM
easat-3377	331	12	64	64	NUM
easat-3377	331	13	.	.	PUNCT
easat-3377	332	1	[	[	X
easat-3377	332	2	33	33	NUM
easat-3377	332	3	]	]	PUNCT
easat-3377	332	4	zaaba	zaaba	PROPN
easat-3377	332	5	,	,	PUNCT
easat-3377	332	6	m.	m.	NOUN
easat-3377	332	7	,	,	PUNCT
easat-3377	332	8	&	&	CCONJ
easat-3377	332	9	zubairy	zubairy	PROPN
easat-3377	332	10	,	,	PUNCT
easat-3377	332	11	r.	r.	PROPN
easat-3377	332	12	(	(	PUNCT
easat-3377	332	13	2020	2020	NUM
easat-3377	332	14	)	)	PUNCT
easat-3377	332	15	.	.	PUNCT
easat-3377	333	1	the	the	DET
easat-3377	333	2	relationship	relationship	NOUN
easat-3377	333	3	of	of	ADP
easat-3377	333	4	service	service	NOUN
easat-3377	333	5	marketing	marketing	NOUN
easat-3377	333	6	mix	mix	NOUN
easat-3377	333	7	with	with	ADP
easat-3377	333	8	customer	customer	NOUN
easat-3377	333	9	satisfaction	satisfaction	NOUN
easat-3377	333	10	and	and	CCONJ
easat-3377	333	11	the	the	DET
easat-3377	333	12	effect	effect	NOUN
easat-3377	333	13	of	of	ADP
easat-3377	333	14	satisfation	satisfation	NOUN
easat-3377	333	15	on	on	ADP
easat-3377	333	16	loyalty	loyalty	NOUN
easat-3377	333	17	a	a	DET
easat-3377	333	18	case	case	NOUN
easat-3377	333	19	study	study	NOUN
easat-3377	333	20	of	of	ADP
easat-3377	333	21	the	the	DET
easat-3377	333	22	turkish	turkish	ADJ
easat-3377	333	23	airlines	airline	NOUN
easat-3377	333	24	company	company	NOUN
easat-3377	333	25	in	in	ADP
easat-3377	333	26	algeria	algeria	PROPN
easat-3377	333	27	.	.	PUNCT
easat-3377	334	1	algerian	algerian	PROPN
easat-3377	334	2	of	of	ADP
easat-3377	334	3	economic	economic	ADJ
easat-3377	334	4	development	development	NOUN
easat-3377	334	5	,	,	PUNCT
easat-3377	334	6	07(02	07(02	NUM
easat-3377	334	7	)	)	PUNCT
easat-3377	334	8	,	,	PUNCT
easat-3377	334	9	199	199	NUM
easat-3377	334	10	-	-	SYM
easat-3377	334	11	216	216	NUM
easat-3377	334	12	.	.	PUNCT
easat-3377	335	1	[	[	X
easat-3377	335	2	34	34	NUM
easat-3377	335	3	]	]	X
easat-3377	335	4	hamadi	hamadi	NOUN
easat-3377	335	5	,	,	PUNCT
easat-3377	335	6	b.	b.	PROPN
easat-3377	335	7	,	,	PUNCT
easat-3377	335	8	&	&	CCONJ
easat-3377	335	9	bakouche	bakouche	PROPN
easat-3377	335	10	,	,	PUNCT
easat-3377	335	11	k.	k.	PROPN
easat-3377	335	12	(	(	PUNCT
easat-3377	335	13	2020	2020	NUM
easat-3377	335	14	)	)	PUNCT
easat-3377	335	15	.	.	PUNCT
easat-3377	336	1	the	the	DET
easat-3377	336	2	effect	effect	NOUN
easat-3377	336	3	of	of	ADP
easat-3377	336	4	handling	handle	VERB
easat-3377	336	5	customer	customer	NOUN
easat-3377	336	6	complaints	complaint	NOUN
easat-3377	336	7	in	in	ADP
easat-3377	336	8	commercial	commercial	ADJ
easat-3377	336	9	banks	bank	NOUN
easat-3377	336	10	oncustomer	oncustomer	AUX
easat-3377	336	11	satisfaction	satisfaction	VERB
easat-3377	336	12	a	a	DET
easat-3377	336	13	case	case	NOUN
easat-3377	336	14	study	study	NOUN
easat-3377	336	15	of	of	ADP
easat-3377	336	16	the	the	DET
easat-3377	336	17	local	local	ADJ
easat-3377	336	18	development	development	PROPN
easat-3377	336	19	bank	bank	PROPN
easat-3377	336	20	and	and	CCONJ
easat-3377	336	21	the	the	DET
easat-3377	336	22	djelfa	djelfa	NOUN
easat-3377	336	23	agency	agency	NOUN
easat-3377	336	24	.	.	PUNCT
easat-3377	337	1	new	new	ADJ
easat-3377	337	2	economics	economic	NOUN
easat-3377	337	3	,	,	PUNCT
easat-3377	337	4	11(01	11(01	NUM
easat-3377	337	5	)	)	PUNCT
easat-3377	337	6	,	,	PUNCT
easat-3377	337	7	295	295	NUM
easat-3377	337	8	-	-	SYM
easat-3377	337	9	314	314	NUM
easat-3377	337	10	.	.	PUNCT
easat-3377	338	1	[	[	X
easat-3377	338	2	35	35	NUM
easat-3377	338	3	]	]	X
easat-3377	338	4	bensaid	bensaid	PROPN
easat-3377	338	5	,	,	PUNCT
easat-3377	338	6	m.	m.	NOUN
easat-3377	338	7	a.	a.	PROPN
easat-3377	338	8	,	,	PUNCT
easat-3377	338	9	&	&	CCONJ
easat-3377	338	10	benlakhdar	benlakhdar	PROPN
easat-3377	338	11	,	,	PUNCT
easat-3377	338	12	m.	m.	PROPN
easat-3377	338	13	e.	e.	PROPN
easat-3377	338	14	(	(	PUNCT
easat-3377	338	15	2017	2017	NUM
easat-3377	338	16	)	)	PUNCT
easat-3377	338	17	.	.	PUNCT
easat-3377	339	1	the	the	DET
easat-3377	339	2	role	role	NOUN
easat-3377	339	3	of	of	ADP
easat-3377	339	4	electronic	electronic	ADJ
easat-3377	339	5	marketing	marketing	NOUN
easat-3377	339	6	for	for	ADP
easat-3377	339	7	banking	banking	NOUN
easat-3377	339	8	services	service	NOUN
easat-3377	339	9	in	in	ADP
easat-3377	339	10	achieving	achieve	VERB
easat-3377	339	11	algerian	algerian	ADJ
easat-3377	339	12	customer	customer	NOUN
easat-3377	339	13	satisfaction	satisfaction	NOUN
easat-3377	339	14	:	:	PUNCT
easat-3377	339	15	an	an	DET
easat-3377	339	16	applied	apply	VERB
easat-3377	339	17	study	study	NOUN
easat-3377	339	18	on	on	ADP
easat-3377	339	19	a	a	DET
easat-3377	339	20	sample	sample	NOUN
easat-3377	339	21	of	of	ADP
easat-3377	339	22	banks	bank	NOUN
easat-3377	339	23	.	.	PUNCT
easat-3377	340	1	journal	journal	PROPN
easat-3377	340	2	of	of	ADP
easat-3377	340	3	al	al	PROPN
easat-3377	340	4	-	-	PUNCT
easat-3377	340	5	bashaer	bashaer	PROPN
easat-3377	340	6	economic	economic	ADJ
easat-3377	340	7	,	,	PUNCT
easat-3377	340	8	03(03	03(03	NOUN
easat-3377	340	9	)	)	PUNCT
easat-3377	340	10	,	,	PUNCT
easat-3377	340	11	196	196	NUM
easat-3377	340	12	-	-	SYM
easat-3377	340	13	216	216	NUM
easat-3377	340	14	.	.	PUNCT
easat-3377	341	1	[	[	X
easat-3377	341	2	36	36	NUM
easat-3377	341	3	]	]	X
easat-3377	341	4	dyer	dyer	NOUN
easat-3377	341	5	,	,	PUNCT
easat-3377	341	6	j.	j.	PROPN
easat-3377	341	7	h.	h.	PROPN
easat-3377	341	8	,	,	PUNCT
easat-3377	341	9	&	&	CCONJ
easat-3377	341	10	singh	singh	PROPN
easat-3377	341	11	,	,	PUNCT
easat-3377	341	12	h.	h.	PROPN
easat-3377	341	13	(	(	PUNCT
easat-3377	341	14	1998	1998	NUM
easat-3377	341	15	)	)	PUNCT
easat-3377	341	16	.	.	PUNCT
easat-3377	342	1	the	the	DET
easat-3377	342	2	relational	relational	ADJ
easat-3377	342	3	view	view	NOUN
easat-3377	342	4	:	:	PUNCT
easat-3377	342	5	cooperative	cooperative	ADJ
easat-3377	342	6	strategy	strategy	NOUN
easat-3377	342	7	and	and	CCONJ
easat-3377	342	8	sources	source	NOUN
easat-3377	342	9	of	of	ADP
easat-3377	342	10	interorganizational	interorganizational	ADJ
easat-3377	342	11	competitive	competitive	ADJ
easat-3377	342	12	advantage	advantage	NOUN
easat-3377	342	13	.	.	PUNCT
easat-3377	343	1	academy	academy	PROPN
easat-3377	343	2	of	of	ADP
easat-3377	343	3	management	management	PROPN
easat-3377	343	4	review	review	PROPN
easat-3377	343	5	,	,	PUNCT
easat-3377	343	6	23(4	23(4	NOUN
easat-3377	343	7	)	)	PUNCT
easat-3377	343	8	,	,	PUNCT
easat-3377	343	9	660	660	NUM
easat-3377	343	10	-	-	SYM
easat-3377	343	11	679	679	NUM
easat-3377	343	12	.	.	PUNCT
easat-3377	344	1	[	[	X
easat-3377	344	2	37	37	NUM
easat-3377	344	3	]	]	X
easat-3377	344	4	pont	pont	NOUN
easat-3377	344	5	,	,	PUNCT
easat-3377	344	6	m.	m.	NOUN
easat-3377	344	7	,	,	PUNCT
easat-3377	344	8	&	&	CCONJ
easat-3377	344	9	shaw	shaw	PROPN
easat-3377	344	10	,	,	PUNCT
easat-3377	344	11	r.	r.	PROPN
easat-3377	344	12	(	(	PUNCT
easat-3377	344	13	2003	2003	NUM
easat-3377	344	14	)	)	PUNCT
easat-3377	344	15	.	.	PUNCT
easat-3377	345	1	measuring	measure	VERB
easat-3377	345	2	marketing	marketing	NOUN
easat-3377	345	3	performance	performance	NOUN
easat-3377	345	4	:	:	PUNCT
easat-3377	345	5	a	a	DET
easat-3377	345	6	critique	critique	NOUN
easat-3377	345	7	of	of	ADP
easat-3377	345	8	empirical	empirical	ADJ
easat-3377	345	9	literature	literature	NOUN
easat-3377	345	10	.	.	PUNCT
easat-3377	346	1	[	[	X
easat-3377	346	2	38	38	NUM
easat-3377	346	3	]	]	PUNCT
easat-3377	346	4	clark	clark	PROPN
easat-3377	346	5	,	,	PUNCT
easat-3377	346	6	b.	b.	PROPN
easat-3377	346	7	h.	h.	PROPN
easat-3377	346	8	(	(	PUNCT
easat-3377	346	9	1999	1999	NUM
easat-3377	346	10	)	)	PUNCT
easat-3377	346	11	.	.	PUNCT
easat-3377	347	1	marketing	marketing	NOUN
easat-3377	347	2	performance	performance	NOUN
easat-3377	347	3	measures	measure	NOUN
easat-3377	347	4	:	:	PUNCT
easat-3377	347	5	history	history	NOUN
easat-3377	347	6	and	and	CCONJ
easat-3377	347	7	interrelationships	interrelationship	NOUN
easat-3377	347	8	.	.	PUNCT
easat-3377	348	1	journal	journal	PROPN
easat-3377	348	2	of	of	ADP
easat-3377	348	3	marketing	marketing	NOUN
easat-3377	348	4	management	management	NOUN
easat-3377	348	5	,	,	PUNCT
easat-3377	348	6	15(8	15(8	NOUN
easat-3377	348	7	)	)	PUNCT
easat-3377	348	8	,	,	PUNCT
easat-3377	348	9	711	711	NOUN
easat-3377	348	10	-	-	SYM
easat-3377	348	11	732	732	NUM
easat-3377	348	12	.	.	PUNCT
easat-3377	349	1	[	[	X
easat-3377	349	2	39	39	NUM
easat-3377	349	3	]	]	PUNCT
easat-3377	349	4	o'sullivan	o'sullivan	PROPN
easat-3377	349	5	,	,	PUNCT
easat-3377	349	6	d.	d.	PROPN
easat-3377	349	7	,	,	PUNCT
easat-3377	349	8	abela	abela	PROPN
easat-3377	349	9	,	,	PUNCT
easat-3377	349	10	a.	a.	NOUN
easat-3377	349	11	v.	v.	PROPN
easat-3377	349	12	,	,	PUNCT
easat-3377	349	13	&	&	CCONJ
easat-3377	349	14	hutchinson	hutchinson	PROPN
easat-3377	349	15	,	,	PUNCT
easat-3377	349	16	m.	m.	NOUN
easat-3377	349	17	(	(	PUNCT
easat-3377	349	18	2009	2009	NUM
easat-3377	349	19	)	)	PUNCT
easat-3377	349	20	.	.	PUNCT
easat-3377	350	1	marketing	marketing	NOUN
easat-3377	350	2	performance	performance	NOUN
easat-3377	350	3	measurement	measurement	NOUN
easat-3377	350	4	and	and	CCONJ
easat-3377	350	5	firm	firm	ADJ
easat-3377	350	6	performance	performance	NOUN
easat-3377	350	7	:	:	PUNCT
easat-3377	350	8	evidence	evidence	NOUN
easat-3377	350	9	from	from	ADP
easat-3377	350	10	the	the	DET
easat-3377	350	11	european	european	ADJ
easat-3377	350	12	high‐technology	high‐technology	NOUN
easat-3377	350	13	sector	sector	NOUN
easat-3377	350	14	.	.	PUNCT
easat-3377	351	1	european	european	PROPN
easat-3377	351	2	journal	journal	PROPN
easat-3377	351	3	of	of	ADP
easat-3377	351	4	marketing	marketing	NOUN
easat-3377	351	5	,	,	PUNCT
easat-3377	351	6	43(5/6	43(5/6	NOUN
easat-3377	351	7	)	)	PUNCT
easat-3377	351	8	,	,	PUNCT
easat-3377	351	9	843	843	NUM
easat-3377	351	10	-	-	SYM
easat-3377	351	11	862	862	NUM
easat-3377	351	12	.	.	PUNCT
easat-3377	352	1	[	[	X
easat-3377	352	2	40	40	NUM
easat-3377	352	3	]	]	PUNCT
easat-3377	352	4	anderson	anderson	PROPN
easat-3377	352	5	,	,	PUNCT
easat-3377	352	6	e.	e.	PROPN
easat-3377	352	7	w.	w.	PROPN
easat-3377	352	8	,	,	PUNCT
easat-3377	352	9	fornell	fornell	PROPN
easat-3377	352	10	,	,	PUNCT
easat-3377	352	11	c.	c.	PROPN
easat-3377	352	12	,	,	PUNCT
easat-3377	352	13	&	&	CCONJ
easat-3377	352	14	lehmann	lehmann	PROPN
easat-3377	352	15	,	,	PUNCT
easat-3377	352	16	d.	d.	PROPN
easat-3377	352	17	r.	r.	PROPN
easat-3377	352	18	(	(	PUNCT
easat-3377	352	19	1994	1994	NUM
easat-3377	352	20	)	)	PUNCT
easat-3377	352	21	.	.	PUNCT
easat-3377	353	1	customer	customer	NOUN
easat-3377	353	2	satisfaction	satisfaction	NOUN
easat-3377	353	3	,	,	PUNCT
easat-3377	353	4	market	market	NOUN
easat-3377	353	5	share	share	NOUN
easat-3377	353	6	,	,	PUNCT
easat-3377	353	7	and	and	CCONJ
easat-3377	353	8	profitability	profitability	NOUN
easat-3377	353	9	:	:	PUNCT
easat-3377	353	10	findings	finding	NOUN
easat-3377	353	11	from	from	ADP
easat-3377	353	12	sweden	sweden	PROPN
easat-3377	353	13	.	.	PUNCT
easat-3377	354	1	journal	journal	PROPN
easat-3377	354	2	of	of	ADP
easat-3377	354	3	marketing	marketing	NOUN
easat-3377	354	4	,	,	PUNCT
easat-3377	354	5	58(3	58(3	NUM
easat-3377	354	6	)	)	PUNCT
easat-3377	354	7	,	,	PUNCT
easat-3377	354	8	53	53	NUM
easat-3377	354	9	-	-	SYM
easat-3377	354	10	66	66	NUM
easat-3377	354	11	.	.	PUNCT
easat-3377	355	1	[	[	X
easat-3377	355	2	41	41	NUM
easat-3377	355	3	]	]	X
easat-3377	355	4	al	al	PROPN
easat-3377	355	5	-	-	PUNCT
easat-3377	355	6	bakri	bakri	PROPN
easat-3377	355	7	,	,	PUNCT
easat-3377	355	8	t.	t.	PROPN
easat-3377	355	9	,	,	PUNCT
easat-3377	355	10	&	&	CCONJ
easat-3377	355	11	taleb	taleb	PROPN
easat-3377	355	12	,	,	PUNCT
easat-3377	355	13	a.	a.	NOUN
easat-3377	355	14	(	(	PUNCT
easat-3377	355	15	2014	2014	NUM
easat-3377	355	16	)	)	PUNCT
easat-3377	355	17	.	.	PUNCT
easat-3377	356	1	the	the	DET
easat-3377	356	2	effect	effect	NOUN
easat-3377	356	3	of	of	ADP
easat-3377	356	4	customer	customer	NOUN
easat-3377	356	5	relationship	relationship	NOUN
easat-3377	356	6	management	management	NOUN
easat-3377	356	7	on	on	ADP
easat-3377	356	8	marketing	marketing	NOUN
easat-3377	356	9	performance	performance	NOUN
easat-3377	356	10	.	.	PUNCT
easat-3377	357	1	university	university	NOUN
easat-3377	357	2	of	of	ADP
easat-3377	357	3	babylon	babylon	PROPN
easat-3377	357	4	unpublished	unpublished	ADJ
easat-3377	357	5	master	master	NOUN
easat-3377	357	6	thesis	thesis	NOUN
easat-3377	357	7	.	.	PUNCT
easat-3377	358	1	[	[	X
easat-3377	358	2	42	42	NUM
easat-3377	358	3	]	]	X
easat-3377	358	4	chandra	chandra	PROPN
easat-3377	358	5	,	,	PUNCT
easat-3377	358	6	a.	a.	PROPN
easat-3377	358	7	f.	f.	PROPN
easat-3377	358	8	(	(	PUNCT
easat-3377	358	9	2017	2017	NUM
easat-3377	358	10	)	)	PUNCT
easat-3377	358	11	.	.	PUNCT
easat-3377	359	1	company	company	NOUN
easat-3377	359	2	size	size	NOUN
easat-3377	359	3	,	,	PUNCT
easat-3377	359	4	profitability	profitability	NOUN
easat-3377	359	5	,	,	PUNCT
easat-3377	359	6	tangibilitas	tangibilita	NOUN
easat-3377	359	7	,	,	PUNCT
easat-3377	359	8	free	free	ADJ
easat-3377	359	9	cash	cash	NOUN
easat-3377	359	10	flow	flow	NOUN
easat-3377	359	11	,	,	PUNCT
easat-3377	359	12	and	and	CCONJ
easat-3377	359	13	growth	growth	NOUN
easat-3377	359	14	opportunity	opportunity	NOUN
easat-3377	359	15	that	that	PRON
easat-3377	359	16	affect	affect	VERB
easat-3377	359	17	the	the	DET
easat-3377	359	18	capital	capital	NOUN
easat-3377	359	19	structure	structure	NOUN
easat-3377	359	20	in	in	ADP
easat-3377	359	21	manufacturing	manufacturing	NOUN
easat-3377	359	22	company	company	NOUN
easat-3377	359	23	.	.	PUNCT
easat-3377	360	1	jurnal	jurnal	ADJ
easat-3377	360	2	manajemen	manajeman	NOUN
easat-3377	360	3	bisnis	bisnis	PROPN
easat-3377	360	4	dan	dan	PROPN
easat-3377	360	5	kewirausahaan	kewirausahaan	PROPN
easat-3377	360	6	,	,	PUNCT
easat-3377	360	7	1(2	1(2	NUM
easat-3377	360	8	)	)	PUNCT
easat-3377	360	9	.	.	PUNCT